BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireBuilding and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process, start to finish. Or, if you’re a business that’s working with a branding or design agency, this will tell you what to expect from the process and exactly when and how to participate in every phase of the work. This is tactical, specific and actionable process planning for running a successful branding and design project.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhy is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors as possible into customers as possible. In this podcast I share 10 steps to creating a website copy customer journey that converts.TopicsWhat is a website customer journey?The biggest mistake people make on websitesThe focus should be on them not you, be customer-centricWhat do you know about the customer target?What do you want them to do on your site? What actions to take?How to start the re-design of your website copy10 Steps of a Customer Journey: Lead visitors through this thought processState their problemShow you “identify” and understand their problemState the solution to their problemIntroduction to service/products: “what”How does your service/products solve problem? “how”How are your service/products different?How are your service/products better?What do they get as a result/benefit? “why”Address barriers to purchaseThen tell them were to go - what to doThanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireIn this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It’s an an empowering message on how to bolster your creative professional mental agility and well-being. We understand the unique pressures that come with a creative career. That's why we're exploring techniques and strategies that nurture a resilient, adaptable mindset essential for thriving in this fast-paced industry. Just us for a thought-provoking solo episode from Philip where he shares methods for maintaining a balanced, inspired mental state amidst the demands of creative projects and client expectations. Plus, he shares actionable tips on managing stress, enhancing concentration, and fostering a productive creative process. Prepare to unlock new levels of mental clarity and focus!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireJoin me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pricing, we'll dig deep into topics that can make or break your career. Want to know how to elevate your personal brand? Are you looking for networking opportunities that pay off? Need a fresh perspective on content marketing? This live stream has got you covered. Take advantage of this opportunity to propel your freelance game to unprecedented heights. Get an exclusive peek inside my BONFIRE mastermind community for creative professionals. Tune in and turbocharge your freelancing journey!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAre you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I’ll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive in the ever-changing design landscape. From mastering little-leveraged communication skills to harnessing the power of AI in design, this session covers tons of under-the-radar strategies and dives deep into emerging business models tailored for creative professionals. Whether you're a freelance designer or part of a small design agency, this content is curated to equip you for success in your career. Upgrade your personal branding, explore hidden gems in content marketing, and understand how to network effectively in the digital age. Plus, we'll touch on mental agility, time management, and work-life balance, which are often overlooked but equally crucial.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhether you're a seasoned creative pro or just starting your entrepreneurial journey, your mindset is the cornerstone of your success. In this podcast, I’ll delve deep into the three pillars that can elevate your freelance game: Confidence, Motivation, and Business Growth.Why are these crucial? Confidence fuels your motivation; motivation drives your growth. But how can you genuinely harness these qualities? I'll explore actionable steps, personal anecdotes, and even success stories to guide you through mastering this mindset trinity.We focus on content that empowers graphic designers and creative professionals to level up their skills in branding, marketing, networking, and more. If you're serious about fast-tracking your freelance business, stay tuned till the end, when I’ll be sharing how you can master your mindset through the power of membership in our exclusive mastermind community. Take advantage of this podcast; it's time to set your freelance business ablaze with the right mindset!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Launching this Month:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAge discrimination and ageism are pervasive in the graphic design and creative industries. Professionals in the prime of their careers are being forced out of positions in creative departments in agencies and corporations at an astounding rate.If you are a designer or creative pro of any kind, it’s not a question of IF this will happen to you, but WHEN.Why is this happening? How will it affect your career? What can you do about it? In this live stream, we’ll dive into all that and more. Special Bonus: I’ll share the one hack that can help you survive and have a long and profitable career.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In my experience, the best way to catapult your career and business to success fast is to join a mastermind group. Masterminds offer mentorship, community, accelerated learning, motivation, confidence, and accountability. Few people realize the peer network you build in masterminds can also become a fantastic pipeline for new business through developing a meaningful network of strategic partners - broadening and strengthening your sales funnel. In this podcast, we’ll discuss 7 reasons to join a mastermind community, the critical powers of the mastermind experience, and how they can literally transform your business and change your life.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!Mentioned in this episode:BONFIRE: THE MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfire____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Everyone says you must become an authority in your niche to stand out online and attract clients. But how exactly do you do that? Join me on this podcast to learn a step-by-step tactical game plan for building authority online. Four significant pillars of activity contribute to establishing go-to expert status - and I’ll discuss each in detail. If you want to develop a personal or company brand, you need to establish a visible presence and, over time, build a following through authorship and thought leadership, creating a presence in a specific niche that can’t be ignored. Becoming recognized as an expert takes commitment, consistency, and providing your audience with real value that creates transformations in their business - and we’ll dive into all of it!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!Mentioned in this episode:BONFIRE: THE MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfire____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHING:https://philipvandusen.com/oneononeBRAND CONSULTING:https://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast :https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Are you constantly over-thinking the decisions you need to make? Doing your due diligence by collecting information to inform any decision is intelligent, but sometimes, things can go off the rails. “Analysis Paralysis” is a state of mind where you can’t stop weighing the pros and cons of a decision and get caught in an infinite loop of questioning the choice you need to make. Not making decisions promptly can have negative consequences. So listen to this podcast to learn techniques to conquer the over-thinking that causes “analysis paralysis” and other essential mindset hacks for any creative professional or entrepreneur.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

You won’t want to miss this podcast if you are a creative professional. I will dive deep into the most powerful success strategies you can use to get more clients and build your business and personal brand in ways you never thought possible. And the best part is, not only am I going to tell you what the strategies are, I’m going to tell you exactly how you can implement them - actual tactical actions to take and specific tools to use to get it done this year so you can drive those revenue numbers up. Creative professionals are ideally situated to be winning in the current marketplace, so if you’re not seeing the results you want from your efforts so far this year, you have to join me! As a special bonus, I will be sharing the single most effective action you can take to put all these strategies to work for you fast.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs,https://www.tubebuddy.com/philipvandusen .

Join me for an enlightening podcast all about finding your unique creative voice as a creative professional. In this interactive session, we'll explore what it means to discover and nurture your creative identity and signature style. Whether you're a graphic designer, content creator, or creative entrepreneur, this session will provide insights to help you align your authentic creativity with your personality type, career, and business goals. We’ll explore common challenges in maintaining authenticity, learn strategies to cultivate your personal style - and discuss what it can mean for your business. Plus, you’ll get a sneak peek into our soon-to-be-launched mastermind community - which will provide precisely the kind of ongoing mentorship and support you’ll need to become your best self - creatively and professionally. Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

https://podcast.branddesignmasters.com/114Philip VanDusen - Unleashing Your PotentialLet’s discuss some of the barriers in your career and business you’re facing as a creative pro - and some practical and tactical solutions you can start applying immediately to grow and succeed faster! Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

By definition, the scope and bandwidth of a freelance designer, creative professional, or solopreneur limits their capacity to increase their income. Your company can reach new heights of profitability and success by forming innovative alliances and expanding a valuable network. Working with more illustrious clients and taking on more significant, more challenging projects are only two advantages of partnering with others. However, a lot more advantages could put more money in your pocket. Listen to this podcast, where I'll explain why and how you should do it precisely.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

I'll be sharing some freelancer secrets throughout this podcast that you will undoubtedly find interesting. Contrary to what you may have seen on social media, a freelancer's existence is not always marked by a comfortable laptop lifestyle, significant design awards, exciting projects, and many clients.Having excellent design skills is only a tiny portion of what you need to know to successfully freelance, and many aspects of being a self-employed creative professional are challenging. Join me as I give you a sneak peek at 10 things you'll discover as a creative entrepreneur—hopefully not the hard way. Listen closely to this episode to find out the secrets! Link in the comments below.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddy:https://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

The question "How do I get more clients?" is the one I get asked ten times more frequently than any other.You have heard the typical responses:Content marketing, email funnels, DMs that offer free value before reaching out for an introduction call, paid advertising, or even [gasp!] cold calling are all examples of effective advertising strategies.Many of you need to be made aware of one method for obtaining more client work, and even if you are, I bet you aren't doing it in a way that would produce results quickly.What is it, then?In this podcast, I discuss the one technique that doesn't entail cold calling but is a critical "unlock" to success in the creative economy.Additionally, I'll give you a special update on a super-simple way to use this amazing tip for your company. You don't want to miss it!Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddy:https://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

A branding or design project requires complex planning and management. In this episode, I break down the precise procedures that go into organizing and managing a successful design project from start to finish for creative professionals and agencies. Alternatively, if your company is working with a branding or design agency, this will explain what to anticipate from the process and exactly when and how to engage in each stage of the work. This is process planning that is tactical, precise, and workable for managing a branding and design project.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Understanding and utilizing current graphic design trends is a terrific strategy to ensure your success as a creative entrepreneurand to stay culturally and creatively stimulated. In this episode, I discuss 15 graphic design trends for 2023 that you can use to inform your client work and creative business.Video Link: https://youtu.be/ZMWwwgEYjekBlog Link:https://philipvandusen.com/news/2022/21/12-15-trends-in-graphic-design-for-20231. SYSTEMATIC2. MIDJOURNEY + AI3. COLLAGE4. HOLO-MORPH5. MILITARY INSPIRED6. DARK MODE TYPOGRAPHY7. NEU-BRUTALISM8. 70’S TYPOGRAPHY9. LENSA-TION10. GEO-SIMPLICITY11. CYBER WAVE12. THE BLOB13. VAPORWAVE 3.014. GLOBAL VOICE15. VIVA MAGENTAThanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITY:https://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHING:https://philipvandusen.com/oneononeBRAND CONSULTING:https://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast: https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddy:https://www.tubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

You probably wonder, "How do I cut through the noise so that they pick me? " given all the marketing pitches your target consumer will encounter in 2023, including emails, direct messages, content, webinars, advertising, and lead magnets.The most powerful marketing strategy available today is what I'm providing in this podcast, and the crazy part is that you've probably never even heard of it. I’ll wager that you picture-sent fliers, generic pitch letters, and newspaper inserts when you think of direct mail marketing. But if you do it in a unique, original, and unforgettable way, I will teach you direct mail isn't the useless strategy you think it is.Thanks for listening! If you enjoyed this podcast episode, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireYOUTUBE:https://www.youtube.com/c/philipvandusen THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddy:https://www.tubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Great creative leaders don’t just tell designers what to do. Their responsibilities go far beyond that. Part coach, referee, therapist, peacemaker, and storyteller, CD’s are like octopuses with a hundred arms.If you’ve recently been promoted to creative director or are just learning the ropes in your new role, this podcast will tell you all you need to know about the critical skills every new creative director must develop to succeed.Thanks for listening! If you enjoyed this podcast episode, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:https://www.youtube.com/c/PhilipVanDusen TWITTER:https://twitter.com/philipvandusen PINTEREST:https://www.pinterest.com/philipvandusen FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideoDiscountCode: "PHILIP50"Tubebuddyhttps://www.tubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Entrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perfect product or service and brand, but it's important to remember that perfection is optional for startup success. Rather than striving for perfection, entrepreneurs should focus on creating a Minimum Viable Brand (MVB) and building on it as they progress. MVBs require far less effort than a fully realized version, so entrepreneurs can confidently launch without the extra pressure to be perfect right out of the gate. It also ensures that evolution is part of the plan, giving plenty of room to incorporate intricate changes. As daunting as launching a new product or service can seem, developing an MVB can ease some of that stress while ensuring your idea is headed in the right direction! I discuss: Examples of successful entrepreneurs and designers who have evolved their offerings over time, such as Amy Landino, Chris Ducker, and Lee Jackson. Twitter and Pinterest are two examples of companies that initially had different focuses but shifted their offering over time to great success.  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. 

Building a solid brand can seem overwhelming, but it can be a manageable process with the right tips and techniques. As someone passionate about creating bullet-proof brands, I'm excited to share my advice. Whether you're starting a new business or trying to elevate your existing brand, I aim to provide helpful insights that can make a real difference. With research, strategy, and creativity, anyone can establish an identity that resonates with their audience and stands the test of time. So, let's dive in and explore the world of brand-building together! In this podcast, I've talked about: Maintaining consistency in design elements across all brand touch points, such as color, fonts, logo, and layout style. Ensuring professional and up-to-date website design, including navigation, content, and descriptions. Publishing regular and relevant content to avoid being downgraded in search results and to engage consumers. Focusing website copy on addressing customer problems and needs in a voice that resonates with them. Avoiding broad offerings and targeting a specific customer niche to establish a clear brand identity and attract the right customers. Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.  

Are you ready for the future of work? By 2027, over half of the population in the US will be freelancers or independent contractors. This shift has been happening for a while and will only continue. As technology advances and the gig economy grows, the traditional 9-5 job is becoming less common. That's why it's essential to prepare yourself for the possibility of working independently. In this new work environment, freelancing is the way of the future. But how can you survive and succeed in it? If you're already a freelancer, there are things you can do to improve your competitive advantage in the marketplace. Let me show you how. In this podcast, I've talked about: Changing work landscape has made freelancing the future of work. Freelancing offers more significant financial opportunities than ever before. Freelancers are well-prepared and adaptive to future changes in the marketplace. Freelancing is less vulnerable to AI's impact than full-time employees. Freelancing enables risk mitigation and ownership of personal brand.  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Are you one of the many freelancers or independent contractors looking for a new work environment? As someone who recently jumped from a home office to a co-working space, I'd like to share some insights with you. While both options have pros and cons, I've been extremely pleased with my co-working experience so far. Not only do I get to work in a collaborative and inspiring setting, but I also get the chance to network with other professionals in my field. It's been a game changer for me, and I recommend considering this type of flexible workspace if you need a change. In this podcast, I've talked about: ·       Exploring the concept of co-working spaces and their benefits.·       My Personal Experience and the Advantages of working outside a home office.·       Pros and cons of a home office environment.·       Benefits of co-working spaces: social interaction, networking, reduced distractions, psychological separation, change of scenery.·       Cons of co-working spaces: cost, commuting, carrying equipment. Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

As designers and entrepreneurs, we all know how important it is to land new clients and keep our business afloat. But sometimes, pitching and winning new clients can seem daunting. I am here to share with you some ways I have successfully won new business in both my branding and design agency and the global branding agencies I have worked for.  These techniques can be used by anyone, at any level, and with dedication and effort, can yield excellent results. So, let's start on the path to winning new clients and taking your business to the next level! In this podcast, I've talked about: Putting the client first and focusing on their needs Differentiating between what the client wants and what they need. Using client testimonials and customer feedback as persuasive Developing a point of view and proposing ideas for improvement Expanding the project scope based on identified problems and solutions. Leveraging decision triggers to differentiate from the competition. Understanding the client's brand perception and leveraging it for design. Showcasing impressive work to leave a lasting impression.  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.  

Do you want to feel more satisfied with your stagnant blog, email, or video subscriber list? It can feel daunting to start from square one and try to grow your audience, but I'm here to share some techniques that worked for me. It might sound cliche, but it's true: it takes hard work and dedication. But trust me, if I can do it, you can too. Let's dive into the strategies that can take you from zero to 5000 subscribers and beyond! In this podcast, I've talked about: Building a successful brand on YouTube or a blog requires consistent effort and valuable content. Engaging with your audience and analyzing statistics for growth. Optimizing visibility through keywords, tags, and professional presentation. Establishing a regular posting schedule and seeking feedback from viewers. Being patient and persistent in building your brand over time.  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Welcome to the special 100th edition of the Brand Design Masters Podcast! We have to celebrate our wins, and reaching the 100th episode of a podcast is a huge win. It’s been a great ride so far and we would never have been this successful if it wasn’t for our cavalcade of amazing guests. Folks like Chris Do, Chris Ducker, Roberto Blake, Marty Neumeier, Mauro Porcini, Michael Janda, Amy London and many, many more. In this episode I discuss:•    What’s worked in the podcast so far•    What hasn’t worked so well, and some lessons learned•    How the BDM podcast format has evolved over time and why•    What we have planned for the future•    Hurdles and barriers I have faced in my career•    A key “unlock” that made building my personal brand and business faster and easier•    7 “Unlock Themes” of barriers that can be broken through via participating in a mastermind group experience•    The power of mastermind groups•    Introducing BONFIRE a mastermind community for established creative professionals ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Taking a stand and expressing your thoughts is integral to being a leader in your industry. Showing prospective clients what you're passionate about and great at encourages them to choose you over your competitors. Don't be afraid to express your opinions; remember, it's impossible to please everyone. Instead, concentrate on being yourself while emphasizing your unique strengths. Prospective clients can see beyond your expertise and understand who is behind those skills and services. In this podcast I discuss: Why differentiation is crucial for building great brands and successful influencers. Why it's important to have a mission statement and back it up with action. Developing a unique voice is the key to standing out in your competitive space.  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.  

Knowing and leveraging your competitive advantage to your business's advantage is necessary for a successful venture. Understanding and applying the right strategies tailored for different business categories ensures your company stands out from the competition. Here is the 8 Strategies I discussed: Cost leadership Differentiation Quality or Service Innovation Operational effectiveness Technology Adaptability Informational advantage  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Power shouldn't be feared; instead, it should be embraced. Leveraging the power of personal branding is the key to a successful future and unlimited potential. Personal branding is often misunderstood - it's not about selling yourself short or putting on an act. It's about confidently expressing your authentic essence and being more strategic about showcasing it to the world. Building power means having a cohesive presence across all digital platforms, engaging with an active audience, and creating original content that accurately reflects your insight and expertise. I talked about: How do you define personal brand “power”? How do you become even more powerful? ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. 

If you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your business to the next level. That's why it's important to understand how social media can contribute to achieving key business goals - from increasing brand awareness to boosting sales and ROI.  In this podcast, I discuss:The correlation between business goals, social media marketing activity, and the metrics and ROI that work.____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name or pick a generic business-oriented title? In this podcast, I explore both options in great detail - examining the pros and cons of each type of name. There's more to this than deciding whether you want to be known as "John's Bakery" or "San Francisco Bakeries." Every small decision can profoundly affect how successful your venture ultimately is. I talked about: 3 Major things in naming a business Advantages of naming your business Challenges of naming your brand name  ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. 

Working with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's identity. The Brand Pyramid provides a clear roadmap for designing, executing, and maintaining your company's brands.  I discussed: How to use a Brand Pyramid to build a holistic brand  Understand customer value proposition using Brand Pyramid  Five levels of Brand Pyramid Example of Brand Pyramid ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. 

Communication Hierarchy is an essential concept in marketing and design, as it helps determine the order of information presented to an audience. It's more than just a visual structure— it's about understanding how people interact with digital spaces. In this Podcast, Definition and Explanation Communication Hierarchy The importance and uses of marketing materials and digital design. Definition and explanation of Visual Design Hierarchy How Visual Design Hierarchy relates to Communication Hierarchy ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Design Thinking has quickly become essential in modern marketing and digital design. This methodology helps to create solutions that address real customer problems. It encourages teams to think outside the box and challenge traditional ways of working. In this podcast, I define and explain the methodology of Design Thinking and its importance and use in marketing and digital design.  I discuss:· What is Design Thinking· The three phases of design thinking· How Design thinking works· How design thinking helps entrepreneurs and creative professionals____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

When it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable and quality content is the key to getting people's attention and turning strangers into customers. In this episode, I discuss the 5 reasons why you need to be developing content. To establish an inbound marketing stream, increase your credibility, and build authority, create a powerful vehicle for education, meaningful conversations, and relationship building. Improve your search engine rankings and provide valuable content to your social media followers. And finally, to generate leads at all stages of the buyer's journey. So, start creating content that will help you grow your business. The 5 reasons I discuss are as follows:1. Independence2. Credibility3. Creativity Muscles4. Confidence5. Inbound Marketing ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. 

All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature?  In this podcast, I survey some of the world's most iconic brands and discuss the product or service attributes they have consistently delivered that have elevated them to being recognized as truly iconic brands. Here are 14 examples of different ways that a brand can be iconic:1.   The Coca-Cola brand used the shape as an iconic element.2.   Marble cigarettes brand uses its layout as an iconic element.3.   Converse is an iconic brand known for its product's functionality.4.   Mickey Mouse is a brand that uses characters as an iconic element.5.   Las Vegas is a brand that uses brand experience as an iconic element.6.   Tiffany's is a brand that uses color leverage for their brand.7.    Mcdonald's is a brand that uses symbols to become iconic.8.    Kentucky Fried Chicken is a brand that uses packaging to make the brand iconic.9.    Volkswagen is a brand that becomes iconic because of innovation.10.  Harley Davidson is a brand that builds iconic stature around lifestyle.11.   Geico is an iconic brand for its personality.12.  The Aflac of the Aflac Duck is a brand that uses sound as a lever to make it iconic13.  Uber is an iconic brand that becomes a noun14.  Google is an iconic brand that has become a verb____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.  

Working in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges is dealing with demanding clients. While all clients want their projects to come out perfectly, some are more challenging than others. They may have high expectations or be more demanding with their requests for amendments and changes, leading to unnecessary stress for the artist or creative professional. In this podcast, I offer six ways to deal with troublesome clients and methods to keep good clients from becoming nightmares. Here are some problems a creative professional face when dealing with a client: ·       Price Sensitivity·       Design by Committee·       Scope Creep·       Controlling Clients Here are six ways to make sure all your clients are a dream: 1.    Involve your clients in what you are doing.2.    Have a clear creative brief.3.    Create a mood board and analogs.4.    Have clear decision-making criteria.5.    Decide based on strategy, not aesthetics.6.    Always overdelivering. #clients #graphicdesign #grapicdesigncareer #personalbranding #personaldevelopment #entrepreneurship____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve and maintain a high level of brand awareness are likely to generate more sales. Why? That’s because when consumers are confronted with a variety of choices, they are simply more likely to buy a product they recognize than an unfamiliar one.  In this episode I introduce 10 ways that you can build that kind of familiarity with your brand including brand design, content marketing, brand partnerships, events and others. Brand awareness is important because it tells you:•    How effective your brand design is: Your logo, colors, fonts etc. Are they distinct, consistent and recognizable?•    How effective your marketing is: Are you cutting through the noise?•    How the marketplace is receiving you: Are you building enough trust for people to want to remember you?•    Whether you are effectively differentiating your brand from your competition’s brand: Is there any confusion about who you are in comparison to others in the market? The 10 brand awareness builders I discuss are:1. Improve your discoverability2. Develop a memorable brand identity3. Guest posting4. Referral or affiliate programs5. Publish content6. Brand partnerships7. Paid advertising8. Produce interactive content9. Use hashtags and mentions on social posts10. Host events____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand or company brand you need to start by establishing a visible presence and build a following through authorship and thought-leadership, creating content in the specific niche where your expertise lies.Becoming recognized as an expert takes commitment, consistency, providing your audience with real value consistently that create transformations in their business.In this episode I discuss: Pillar #1 Building Credibility•    Knowing your ‘what’ and ‘why’•    Articulating your story•    Finding your voice Pillar #2 Increase Visibility•    Designing your brand•    Visibility and finding a platform•    Your digital real estate Pillar #3: Delivering Value•    Content creation•    The ‘creativity muscle’•    Strategizing a plan•    The power of hitting that ‘publish’ button•    Being consistent•    Recycling and repurposing content Pillar #4 Building Authority•    Authorship leading to action•    Creating transformations for people•    Engaging with your audience  #personalbranding #marketing #marketingstrategy #branding #brandstrategy ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Time management and productivity are two of the most critical skill sets to possess in this market environment as a creative professional or entrepreneur. We are exposed to ever-increasing amounts of stimuli and communication competing for our attention via email, the web and social media not to mention our clients or our personal lives, for that matter.In this podcast, I share 10 practices and habits you can develop to manage your time better resulting in increased productivity and a greater feeling of control over your day-to-day work.The top 10 practices are:1. Get up early2. Self-care first3. Email 3x a day4. Calendarize everything5. Plan for the unexpected6. The one big thing7. The 52/17 method8. No multi-tasking9. Deep work10. Time protecting____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.comTHE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/museTHE BRAND DESIGN MASTERS FACEBOOK GROUP:https://www.facebook.com/groups/branddesignmasters/YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusenTWITTER:https://twitter.com/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusenFACEBOOK:https://www.facebook.com/verhaalbranddesignBRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

How To Hire a Copywriter for Your BusinessMaybe you’re a company that needs to get some copy writing done for your website, blog, social media, scripts for videos or voice-overs. Or, maybe you’re a creative pro who needs copy writing for a client project, like a website, a brand-voice strategy project, advertising copy or an email marketing campaign. In this episode I share some secrets about hiring a copywriter and executing copy writing projects:In this episode I discuss: • Scoping your copy writing project • Questions you need to ask yourself before you hire a writer • How to be sure you get what you want • How to find copywriters • What to ask the copywriter when you contact them • How to get references and what to ask those references when you talk to them • Asking for samples • Determining turn-around time • What to expect when you hire a cheaper copywriterMentioned in this episode:Amy McGlinnhttps://www.amymcglinn.com/____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

What’s the best way to succeed in business? The answer is simple: establish brand loyalty with your customers, making sure they come back to buy from you again and again. The big question is how exactly do you make that happen? In this video I share 12 ways your small business can build brand loyalty and one critical method I’ll bet you haven’t thought of.I discuss: 1. Product Quality 2. Focus on Benefits 3. Customer Service 4. Having a Mission and Ethos 5. Employee First Mentality 6. Be Consistent 7. Reward Loyalty 8. Be Authentic 9. Be Transparent 10. Don’t Lie 11. Build Community 12. Make the Customer Feel Seen and HeardGoDaddy YouTube Video Mentioned:“3 Strategies to Find Your Unique Selling Proposition”https://www.youtube.com/watch?v=OEDKuuhipKw Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip{{brand_loyalty}} {{branding}} {{marketing}} {{brand_strategy}} {{small_business}} {{Philip_VanDusen}}#brandloyalty #branding #marketing #brandstrategy____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your customers. Used correctly it can be both a relationship-building as well as a profit-building tool. However, email marketing can also be exceedingly complex to master in today's business environment, but it doesn’t have to be. Join Philip as he explores the ABC’s of getting started with email so you can leverage the power of one of the most effective marketing channels at our disposal today.In this episode Philip discusses: • How to define your audience • How to establish your goals • How to select an email provider • How to attract people to your list • Sign-up incentives and lead magnets • Choose an email campaign type • Creating a marketing calendar • Measuring results • 6 ways to use email marketing to grow your business____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Determining return on investment, the ROI of design is difficult, but not impossible. It has now been proven that high quality website design does more to insure that visitors stay on your website longer and form a level of trust in your brand faster than any other aspect of your site. Investing in high quality design is the best decision a company, business or brand can make in guaranteeing the success of their business on the web.In this episode Philip discusses: • How long it takes a visitor to develop a first impression of a website • What criteria people make their judgments based on • How to create a website design that appeals to people • How to establish trust with website visitors • The power of the ‘above the fold’ area of a website • Why ‘clean’ design matters • Why limiting website text is important • What affect photography and imagery has on a website visitor • Why you need to invest in website design____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode, Philip explains how to build an audience from scratch. He talks about the importance of knowing why you would want an audience and what value you have to offer them, as well as which platform they are most likely to be found on. He also stresses the importance of having a point of view and a distinctive tone of voice to differentiate yourself from other content creators. He suggests becoming a student of inspiration to capture sparks of inspiration for content. Philip outlines the need to hit 'post' in order to build an audience, despite it being a terrifying experience. He recommends branding whatever content is being posted and promoting it on multiple platforms. He also stresses the importance of consistency, setting a schedule and sticking to it like a job. Philip emphasizes the need to believe in oneself and have faith in the content being created. Additionally, Philip talks about the importance of leveraging other people's audiences when you are just starting out. He suggests guest posting, writing an article about someone influential in your niche, and leveraging the credibility of others to gain exposure. He also emphasizes the importance of engaging with your audience, being consistent, and recycling content in different formats. Finally, he encourages listeners to believe in themselves and have faith in their content.Key topics1.     Building an Audience from Scratch2.     Knowing Your Why for Building an Audience3.     Knowing Your Value and Who Your Audience Is4.     Choosing a Platform5.     Finding Your Voice and Tone6.     Niche Content7.     Capturing Sparks of Inspiration8.     Creating on Demand 9.     Branding Content 10.  Promoting Content 11.  Building an Audience12.  Becoming an Author13.  Consistency14.  Recycling Content15.  Leveraging Other People's Audiences 16.  Borrowing Credibility17.  Engagement18.  Sharing and Being Vulnerable19.  Word of Mouth____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

How does what you do on social media contribute to achieving your business goals? What are the metrics of success? What is the ROI for your social media marketing efforts?  In this episode I discuss the correlation between business goals, social media marketing activity and the metrics and ROI you need to analyse so you can make the most of your use of social media for you and your clients.5 business goals that can be achieved with social media marketing that I discuss are: 1. Brand Awareness 2. Thought leadership and credibility 3. Word-of-Mouth Marketing 4. Leads 5. SalesI describe these processes and steps in detail: • Establishing the business goals that are desired • Determining the social media methods to use • How to measure success and ROI____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode I address a topic many creative professionals and entrepreneurs struggle with from time to time: Imposter Syndrome. Feeling like a fraud, a failure or that you simply don’t know what you’re doing is more common than you realize. Here are 10 techniques you can use to conquer impostor syndrome and get your personal and professional life back on track.Just some of what I cover: • Imposter syndrome definition • Who imposter syndrome affects • Why it is important to battle it • How imposter syndrome manifests itself in your behavior • Mindset shifts that can help10 Ways to Overcome Impostor Syndrome 1. Feelings aren’t facts 2. Don’t feel superior 3. Let it out. Talk about it. Write about it.  4. Define your own success 5. Its not about you 6. Be vulnerable   7. Collect testimonials 8. Don’t compare yourself to others 9. Nobody knows what they are doing  10. You’re never ‘finished’, You are always ‘becoming’____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Video has taken over marketing in a big way in the last couple years. Are you using video to build and promote your brand and business? Are you leveraging video marketing techniques in the work that you do for your clients?  If not, you better start. Join me to discover 12 ways you can use video content to help your (and/or your clients) business gain more visibility, search-ability, credibility and ultimately more sales.In this episode of the Brand Design Masters Podcast, I share a ton of tactical ‘value bombs’ on how to create and leverage video in your entrepreneurial business or creative professional career.The 12 Video Marketing Methods I cover: 1. Put a Face on Your Company 2. Share Testimonials 3. Share Behind the Scenes 4. Ask + Answer Questions  5. Catalog Your Knowledge 6. Explainer Videos 7. Product Reviews 8. SlideShare on Steroids 9. Personalized Communication 10. Cross-post Natively 11. Customized Video Landing Pages 12. Video in Email____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

The business world is a crowded place and it’s easy to get lost in the shuffle. It’s not enough to be really great at one thing anymore. The current professional environment requires us to master a much broader palette of skills that are essential for survival in the 21st century business landscape.One of the biggest themes that runs through this list of super powers is ‘discovery’. How will you make it possible for people to find you? And once they do, how do you develop that success trifecta of ‘know, like and trust’ that results in new leads and more sales? In this episode of the Brand Design Masters Podcast, I share a mixture of critical hard skills and valuable soft skills you can develop and leverage in your entrepreneurial business or creative professional career.The 14 Super Powers I cover: 1. Self Awareness 2. Networking 3. Ignoring Ignorance 4. Service 5. Marketing 6. Sales 7. Empathy 8. Communication 9. Consistency 10. Writing 11. Authenticity 12. Be Interesting 13. Leverage Fear 14. Teach____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Time management and productivity are critically important to the professional success of any creative or entrepreneur. In today's business environment, we are exposed to ever-increasing amounts of stimuli, distractions and communication competing for our attention - coming in via email, app notifications and social media not to mention the constant demands of clients or our personal lives. It is up to us to figure out how to wrangle them.In this episode of the Brand Design Masters Podcast, I share some powerful techniques and habits you can use to manage your time better, so you can increase your productivity and have a greater feeling of control over your day-to-day work and life.Here's what you'll discover inside: • How multitasking is a myth • What “Killing the Squirrels” has to do with productivity • How looking at email just 3x day can revolutionize your productivity • What the “One Big Rock” is and what it can do for you • Calendar management techniques that can give you insights into your efficiency • How self-care is integral to having a sense of well-being at work • The key differences between “time blocking” and “time-protecting” • How taking regular breaks at work can lead to higher productivity____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode of the Brand Design Masters Podcast, I share ideas about how you too can build fundamental frameworks that will help you authentically feel you have everything you need to succeed. We'll look at a range of approaches to focus on that will help you achieve the breakthrough you've always longed for.Here's what you'll discover inside: Why building fundamental frameworks is crucial to achieving success in life The story of two beliefs systems and how they impact our ability to experience a feeling of abundance What overcoming personal limitations looks like How to break down the walls of self-imposed limiting beliefs so you can move forward in your career How building a support system of colleagues can help you get the additional perspectives and accountability you need to achieve your goals So, strap in and get ready for some real tactical ‘value bombs’ in this episode of the Brand Design Masters Podcast. Let's begin the journey toward an abundant life!____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

He was previously 3M’s first chief design officer. Over the years Porcini has been the recipient of many honors, among them Fast Company’s 50 Most Influential Designers in America, Fortune’s 40 under 40, and Ad Age’s list of the 50 world’s most influential creative personalities. Mauro whole-heartedly believes that design has the power to create long-term value for companies and society - and innovation is the root of that power.  In this episode, Mauro shares his insights on working as a chief design officer at PepsiCo, how to future-proof your creative career, and plenty of insights from his latest book 'The Human Side of Innovation: The Power of People In Love with People'.  Mauro and I explore:  ●   His journey to becoming a chief design officer ●   How creative professionals can go from being just another brand designer to achieving ‘unicorn’ status●   What the traits are of a unicorn designer ●   Finding the pathway to discovering what you want to do in life●   How a brand can introduce disruption to motivate and excite people  If you want to put the power of innovation to work in your career and business and learn from one of the most notable titans in the design and branding industry, you don’t want to miss this episode!  Mentioned in this episode: “The Human Side of Innovation: The Power of People in Love with People" by Mauro Porcinihttps://amzn.to/3Ac7vf0 Mauro Porcini: https://design.pepsico.com/ To connect with Mauro: LinkedIn: https://www.linkedin.com/in/mauroporcini/Twitter: @mauroporciniInstagram: https://www.instagram.com/mauroporcini/ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode! VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen        FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"           Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

I'll be discussing the following: The uncertainty looming over every creative professional The inevitability of ageism affecting those in the design industries. How ageism is perceived and acted upon in corporations and agencies in America. What can you do to stay relevant and maintain a competitive edge even after leaving your 9-5 job. How you can develop and take advantage of ‘V-shape skillsets’ even in your 20s and 30s to develop career resiliency for the next 25 years. Essential skills to protect yourself from future layoffs. Originally recorded as a YouTube live stream, this talk generated a huge amount of buzz and tens of thousands of views. If you are a creative professional looking for ways to stay relevant in your field, this podcast is a must-listen. ------------ Thanks for listening! If you enjoyed this episode of the podcast, head over to the following links for more of my work and valuable inspiration, resources and training for your branding and design journey.  VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, Richard talks about the power of LinkedIn and why creatives need to improve on how they are using the platform. He shares how LinkedIn can be used for business networking, content distribution, new business development, and marketing. Richard also talks about the "art" of commenting, effectively networking with decision-makers, and how to use LinkedIn to build true relationships.Richard and I talked about the following:The one epiphany that made Richard shift careers after 10 years of being in the office as a sales director What did Richard do to successfully transition from corporate to doing things on his own  Richard's stepping stone to widening his network successfully The one task for 260 consecutive weeks that paved the way for new opportunities to come flooding in. Richard's strategy for creating multiple pieces of content for his social media and getting booked for speaking engagements. Decoding the ‘black box’ of LinkedIn and why creatives should take advantage of it  Use this one method to create osmosis-like connections with people The better (and more clever) way to tag people in comments and get more conversations from them How to get LinkedIn algorithms to work in your favor. Premium LinkedIn subscriptions and how designers can  maximize the platform best. His unique way of ‘getting creative’ to deliver better results To connect with Richard, head on over to his channels:LinkedIn: https://www.linkedin.com/in/richardjamesmoore/Instagram:https://instagram.com/the.richard.mooreFacebook:https://facebook.com/RichardMoore.OfficialThanks for listening! If you enjoyed this episode of the podcast, head over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Janine also shares insightful tips on how to drive traffic to your website, what the future of graphic design holds, and her personal mantra for becoming a successful creative professional.We discussed: How Janine started out unsure of your journey as a graphic artist and what solidified her decision to pursue it Finding success in social media and how it has helped build a following for her brand while showcasing her work. Her uncertainties during the pandemic and how the lockdown paved the way to pursuing a unique approach to graphic design. Finding her passion outside art and pursuing blogging with a mission. How one single content formula of creating a poster a day got Janine more than 150k followers on TikTok. Creative ways Janine gets emotional reactions from her social media content. Where she draws inspiration when she's running low on creative juice. What distinguishes Janine's creative blend of art and graphic design from the work of other designers.. The surprising network connections she’s made from her TikTok following and the opportunities that came with them.  Janine's easy and effective ways to get traffic to her website. Her unique perspective on the future of graphic design and what creative professionals should be paying attention to.  The one mantra that got her to meet every milestone in her journey and become a recognized graphic artist.  To connect with Janine, head on over to his channels:Instagram: https://www.instagram.com/janinedesignsTikTok: https://www.tiktok.com/@janinedesignsLinkedIn: https://www.linkedin.com/in/janinedesignsWebsite: https://janinedesignsdaily.com/Twitter: https://twitter.com/janine_designsThanks for listening! If you enjoyed this episode of the podcast, head over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Bob Gentle is the Owner and Managing Director of Amplify. His company helps business leaders worldwide set, deliver and achieve their goals online and build a business they love.  He also shares insights into how he built an audience as a Youtuber, a podcast host of The Personal Brand Entrepreneur Show, and leader of the Amplify Accelerator group, his personal and business brand community.In this episode, we talk about: Bob's core business and how it relates to his personal brand work The scope of his brand ecosystem Why he doesn't worry too much about sharing the same newsletter to his email list as well as on Linkedin How revisiting his vision regularly helps him in assessing his business and personal brand Where he gets additional perspective when making big and scary decisions How one of his clients pulled off building their business in a way  that it’s not critical to pay much attention to their competition His thoughts on Web 3.0 What his recent challenges are, and how he overcame them How he figured out the thing he wants to be known for in 20 years How desensitization helped him learn a skill he once used to be scared of Find Bob Gentle in the following spaces:Podcast: https://amplifyme.agency/podcast/  Youtube: https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ  Instagram: https://www.instagram.com/bobgentle/  Twitter: https://twitter.com/bobgentle  Website: https://amplifyme.agency/  Thanks for tuning in! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse    JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters   SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen    FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen     FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen     LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideo   Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen    ____________________________The Brand Design Masters Podcast is targeted at entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

Jessica Uttinger is the Director of Marketing and Creative Services for Killer Brownie. Her passion for social media marketing increased the Company's social media following to 55,000 across platforms. Learn how Jessica manages to create impactful marketing campaigns at Killer Brownie and how she envisions it becoming the Coca-Cola of Brownies. We discuss: The culture and core values of Killer Brownie.  What her day-to-day looks like as a director of marketing and creative.  How Killer Brownie generates interest and love from their fan base.  How she convinces her management teams of the value of marketing.  Jessica’s personal journey in transitioning from photography to marketing.  What struck her at the Social Media Marketing World conference where we met.  How Jessica goes about establishing her personal brand.  Her plans for the future of Killer Brownie.  To connect with Jessica Uttinger:LinkedIn: https://www.linkedin.com/in/jessicauttinger/Instagram of Killer Brownie: https://www.instagram.com/killerbrownie/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Kathy and I share how we each started our businesses and announced it to our networks. We also discuss visibility as one of the critical aspects of a successful launch. And finally, to wrap up this final episode of the “Leaving Corporate” series, we  discuss some of the best marketing and branding advice we have to offer from our personal experience in the trenches of solopreneurship to those of you who are considering the “big leap”. We discuss: How I announced my new brand and business to the world. How optimizing your social media can be a big help in making your brand visible. How making a transition can be a perfect reason to reach out to people. How to establish your brand voice. How to overcome overthinking when publishing content. How guest posts or leveraging the content of others can help with your visibility. How to market yourself. How joining communities are essential to gathering and growing your network connections. How to overcome “shiny object syndrome”. How to get your initial income flowing. To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, Kathy and I share how we started building our business with the resources that were available to us at that time. From planning on which social media platforms to leverage, to considering our physical office spaces and technology setups. We discuss: How Kathy started her brand ecosystem. What Kathy did to plan every detail of her brand strategy. How outsourcing is a smart move for a startup. How Kathy chose which social platform to focus on. Why it's okay not to be on all the social media platforms. How Philip chose which social media to focus on. How we utilize our email lists. To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

We discuss: What happened after I decided to take a break. The realization Kathy had along the emotional journey from the transition. What was Philip’s business plan after leaving. Kathy’s business plan and business model. What Kathy learned starting up her consultancy. How to consider business scope and positioning How Kathy wants her audience to see her brand. How to keep things light and not get overwhelmed To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode Kathy and I share our own experiences in leaving corporate and the decisions we faced and the signals we received before we decided to leave and strike out on our own. We discuss: How did we realized it was time to leave corporate. What contributes to wanderlust. My personal experience in leaving the corporate world. What our body tells us contributes to our decisions. What was the last straw. Some internal signals to consider before deciding to leave. Some external workplace signals you need to look for. How maintaining workplace network connections after you leave can help you gain your first clients in your new business.. To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Kathy Oneto, host of the Sustainable Ambition podcast, and founder of Sustainable Ambition has spent 20 years in the “big corporate” and “big agency” worlds as a brand strategist and senior marketing executive; she's worked in large companies and small, as well as entrepreneurial companies, both as a co-founder of start-ups and as the chief of staff to founders.In this series, Kathy and I talk about how to leave the corporate world for greener pastures. For this first episode, we discuss how to take stock of your personal brand while you are still employed.We discuss: Why leaving corporate is a popular thing right now. Our personal experiences leaving the corporate world. Leaving a corporation isn't a shameful decision. How to approach the decision to leave. How to utilize people you work with to help build your brand. How to address the “employee mindset”. Adapting to your mindset shift. How to build an independent presence in place of employment. Our journeys in starting our brands. To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Olesya's work is beneficial and highly relevant today given the Covid Pandemic. Listen and learn how she helps her audience manage their psychological needs and reduce stress during these trying times and how to continue to cope as the pandemic eases. We discuss: How overthinking overlaps with planning. How rumination is terrible for us psychologically. How psychological needs increased during the pandemic. How people can establish anatomy and agency. How having a mind dump routine helps to ease some psychological conditions. How keeping a journal helps overcome depression and anxiety. How creating content helps her get clients. How to increase your creativity. How she helps her audience understand what she does. How she coaches her clients to develop confidence. To connect with Olesya Luraschi:Youtube Channel: https://www.youtube.com/c/OlesyaLuraschi/Linkedin: https://www.linkedin.com/in/olesyaluraschi/Twitter: https://twitter.com/olesyaluWebsite: https://www.olesyaluraschi.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

As the company he built imploded, Mark learned hard lessons about persistence and efficiency that all agency owners and entrepreneurs can benefit from hearing. We discuss: How he started Phanta Media in 2006 His thoughts about the changes in the agency paradigm How he began to leveraged content creation and marketing in developing his brand presence How imposter syndrome actually benefits him How he overcame his anxiety How he finds inspiration for content How he balances qualitative research with his client's quantitative preferences. To connect with Mark Drager:YouTube Channel: https://www.youtube.com/c/MarkDragerYT Website: https://www.phanta.com/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

We discuss: His thoughts about the digital marketing world after the pandemic What he learned as a facilitator of online webinars and events Tools to help his team manage their work better How he utilizes his YouTube channel in association with his podcast and other businesses How his videos help him to appear at a higher rank of SEO on Google. He uses other social platforms to leverage and utilize his Trailblazer.FM podcast videos What’s happening inside the Trailblazer.FM Facebook group. To connect with Lee Jackson:YouTube Channel: https://www.youtube.com/c/TrailblazerFMTwitter: https://twitter.com/trailblazerfmFacebook : https://www.facebook.com/trailblazerfmInstagram: https://www.instagram.com/leematthewjackson/Website: https://trailblazer.fm/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Kristin is the living proof of a "jack of all trades, master of none." She didn't focus only on one thing; instead, she explored everything she wanted to try without hesitation. We will hear her unique story of how she decided to become a digital nomad and how she shares her experiences with the world.We discuss: How did she start and manage her chosen path. Why did she decide to niche down to a specific area, "helping professional gamblers to relocate." How she evolved to be a true digital nomad. How “radical transparency” built her confidence when she started her channel. How she manages to continually produce viral content.  How persistence helped her publish her book, "Digital Nomads for Dummies." How she works with sponsorships and endorsements and how rejections made her think twice about accepting them. Where she exerts most of her effort The reason why she posted her video "Why I Quit YouTube."  Her advice for people who want to become digital nomads. 3-step process in becoming a digital nomad. To connect with Kristin Wilson:YouTube Channel: https://www.youtube.com/travelingwithkristinPodcast: https://www.badassdigitalnomads.comFacebook Group: https://www.facebook.com/groups/digitalnomadsuccess/Instagram: https://instagram.com/travelingwithkristinWebsite: https://www.travelingwithkristin.comThanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

From working in the corporate world that provided him a comfortable living Brandon risked it all and followed his intuition to build a successful business, becoming a well-known podcast coach who helps small entrepreneurs deliver value through podcasting. Brandon is the founder of the Podcast Branding Academy, an online school for podcasters. He also produces and hosts a top marketing podcast, Brands On Brands which was, at one point in time, ranked #1 in personal branding and content marketing on Apple Podcasts. We discuss: Why Brandon left his corporate job in advertising.  What happened when he left his comfort zone. How he built his brand: BrandsOnBrands. What motivates him to continue his podcast career. Why did he make a transition from a full length podcast to a short-form podcast.  How he leverages video in his business  How repurposing his videos and podcasts help visibility on social media.   What caused the momentum that helped grow his podcast The strategy he used to build his team. Tools that help him edit his videos. How he struggled to niche down and what he ultimately did to achieve it.  Why he doesn't listen to feedback and comments about his podcast. To connect with Brandon Birkmeyer:Twitter: https://twitter.com/bbirkmeyerInstagram:https://www.instagram.com/brandonbirkmeyer/Website: https://www.brandsonbrands.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Chris is the owner of FlyRyde LLC, a custom automotive lighting company. He works social media better than almost anyone I've ever seen. Chris has now become a full-time content creator and recently has gotten into the NFT and Crypto world. Let's learn how Chris manages his business wherever he is and shares his perspectives on what NFTs can offer.We discuss: How Chris started on YouTube. How he took his content on YouTube to a whole new level. How being yourself makes it easy for you to survive on YouTube.  How Chris transitioned from YouTube to Instagram and other platforms. The story of his YouTube Shorts and Tiktok Videos. How his YouTube's shorts formula helps his brand.  How Chris fell down a rabbit hole after discovering NFTs. The importance of community in the NFT world. To connect with Chris Darafeev:Twitter: https://twitter.com/FlyRydeInstagram: https://www.instagram.com/flyryde/Facebook: https://www.facebook.com/FlyRydeYoutube: https://www.youtube.com/FlyRydeTiktok: https://www.tiktok.com/@flyrydeWebsite: https://www.flyryde.com/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Louise Karch is an award-winning author of Word Glue: Find Your Million-Dollar Brand Name. She names and renames brands, doubling clients’ income. Louise also just finished the first book on strategic taglines in the world - which is to be published soon. She believes that when you have a powerful brand name, your brand strategy should reflect it as well. We discuss: How naming your brand can be a superpower when building strategy. The methods she uses for generating a unique brand name. How she quantifies the ROI of brand naming. How she managed to change the name of a 100-year-old college.  The importance of physicality in naming a brand.  Testing brand names Her evolution from figure skater to brand naming expert. The five criteria for creating a powerful tagline. To connect with Louise Karch:Website: http://www.louisekarch.com/Website for Word Glue Book by Louise Karch: https://www.wordglue.co/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Today’s guest is a well-connected and  empowered woman who walks the talk, boldly entering what she calls her “second half” as an accomplished executive over 50 building a new lifestyle brand from absolute scratch. Following a decorated career in private equity and after receiving distinctions for her support of her husband’s former role as Secretary of Defense, Stephanie Carter embarked on a journey of self-discovery that led to her building The Verse Media, a platform that provides a second half playbook for grown-ups by grown-ups.We discuss: Hitting her head on the ceiling in her career and thinking of what’s next for her A lightbulb moment where she realized people don’t know what to do with a 50-something year old experienced executive How The Verse Media offers those over 50 a playbook on how to navigate their “second half” The beginnings of The Verse Media, why she decided on offering a newsletter, and steps she took to get the brand out in the market Her advice on naming your brand and the importance of introducing a visual branding element to it Having a brand guide that allows anyone you work with to easily capture your brand elements The reality that the 50s age group isn’t represented in stock photos How she used perceptions rather than statistical data in authenticating her idea for the brand What she means by “it’s time to move from pandemic to endemic” and the subsequent shifts the brand has taken in response to COVID “Workism” and reflecting on what the meaning of work is and if our lives are too centered on it Why LinkedIn is proving to be working best for her brand’s marketing Her advice for people looking for their “next verse” that helps give them a push in the right direction JFK’s words on making things happen that serves as the mantra she lives by Mentioned in this episode: Anthony Klotz: https://www.linkedin.com/in/aklotz/ Do Open: How a Simple Email Newsletter Can Transform your Business (Do Books) by David Hieatt: https://www.amazon.com/Do-Open-Newsletter-Transform-Business/dp/190797430X The Sun Does Shine by Anthony Ray Hinton: https://www.amazon.com/gp/product/B075DDDYHG/ref=dbs_a_def_rwt_bibl_vppi_i0 To connect with Stephanie, head on over to her channels:Stephanie’s LinkedIn: https://www.linkedin.com/in/stephaniedcarter/ The Verse Media’s LinkedIn: https://www.linkedin.com/company/theversemedia/ Website: www.theversemedia.com Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen    LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

James Martin developed his skills in illustration, became a self-described “bad” teacher, and then a less-than-dedicated tattoo apprentice. Eventually, he worked in design agencies where he honed his craft and gained experience to build his own brand and business. Shout-out to my former podcast guest and good friend Michael Janda who introduced James and I over Instagram!We talk about: Our common beginnings as educators and how he quickly figured out that it wasn’t the right time to put his passion for teaching into practice Learning by doing and failing and then being able to apply that as you move forward Why he’s not afraid to fail and instead has always been a big fan of trying things out so he never has any regrets or what-ifs What the tattoo industry is like and his experiences as a tattoo apprentice Working for an agency called Irish Media and how he was introduced to the design world The problem with creatives today who think that there’s a shortcut to creative freedom His advice for creatives to gain experience working with an agency in order to learn how to market, price, and pitch to clients Why he’s grateful that he grew up as a creative without social media The beginnings of BabyGiant Design Co. and how grit, determination, and the right timing played into its success Introducing his brand on social media and the content marketing best practices he lives by Humanizing his brand through the way he shows up on social media How he separates his YouTube marketing from Instagram and what he means when he says every single thing he does follows a plan he designed Building a career collateral of trust and how he stays true to his brand ethos by only promoting tools and products he genuinely believes in Being a one-man content marketing team How he developed his email list and what his newsletter looked like at the start His Rapid Fire 10 answers including a secret talent that surprises people Why he lives his life by the mantra “Effort is free” Mentioned in this episode:Show Your Work by Austin Kleon: https://www.amazon.com/Show-Your-Work-Austin-Kleon/dp/076117897X For more of James’ work, head on over to his channels:Book: ​​https://www.amazon.com/Made-James-Honest-Creativity-Design/dp/0760371490Instagram: https://www.instagram.com/made.by.james/?hl=en Newsletter: https://themadebyjames.com/the-logo-designers-black-book Website: https://themadebyjames.com/ YouTube: https://www.youtube.com/c/madebyjames Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Most agencies use the expected social media platforms to promote themselves, but this couple took a different path from the usual Facebook, Instagram, and Linkedin posts to help them find potential clients. In choosing to leverage their Youtube channel “Design Break” they’ve been creating a different kind of buzz. In this episode we chat about:• How they use social media platforms to promote their brand• Why they chose to jump “across the pond” to America rather than focusing on larger clients closer to home in the UK• Splitting their time to give equal focus to both their agencies offices• How they maintain strong ongoing relationships with their clients• What a typical projects is for Dunclyde• How they balance having their husband/wife arm-in-arm process and including clients in their process• Niching down their category focus to 2 main industries• How tech startups focus on features rather than benefits to their peril• What’s it’s like to work with your spouse in an agency setting• How having a personal time away from work and from each other helps in setting boundaries• How they achieve psychological distance between work life and home life, especially during COVID• How they manage global time differences to work with their team in California• Why they dropped some of their social media platforms and leaned into Youtube• How they create video content that helps their audience with Webflow features• How setting a strict schedule to video content creation helps in achieving better content• How to overcome the struggles in building an agencyTo connect with Daniel Clydesdale & Eilidh Dunsire:Email: hello@dunclyde.comDesign Break Youtube Channel: www.youtube.com/c/DesignBreakWebsite: www.dunclyde.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me in this episode is Amy McGlinn, an exceptionally talented copywriter and strategic marketing consultant who uses her skills in the written word to show up for people, give value, and inspire change in their business.. Deeply experienced in content writing and conversion copywriting, Amy knows exactly how brands can express their values in a way that’s irresistible to their audience.  We discuss: Why she believes words are powerful in creating change How she learned copywriting “the wrong way” Restarting her career after taking a break to focus on family and deciding that if she was to reinvent herself, it had to be as a writer How she made the jump into copywriting through Upwork Why it took her 10 hours to write her first ever writing job and how it ended up paying off and resulting in a 3-year business relationship Her advice on seeking the help of successful people in the same field early on in your career to leverage their expertise and later on, their clients and network too How she developed her own brand by watching how other people did it and succeeded Why LinkedIn was always 100% her choice for marketing her services “Reading to write”,  “teaching to learn”, and how she used these to find her favorite way to create content The top three things creative professionals should do to leverage LinkedIn Why likes, comments, and shares mean more on LinkedIn because the algorithm favors an open network Her top three advice on how designers can attach copywriting to their services to be more well-rounded and marketable An analogy based off of logs close together catching fire and how she used this to describe transformation and growth that’s inspired by collaborations in masterminds The story of how she had the idea and the goals but how joining my Brand Design Masters Guild gave her the confidence to put those into action   Her Rapid Fire 10 answers include why her spirit animal is a turtle and what she would tell her 20-year old self Her personal mantra inspired by Don Miguel Ruiz’s book The Four Agreements Mentioned in this episode:My Brand Design Masters Guild: www.philipvandusen.com/mastermind  Seth Godin: https://www.sethgodin.com/ The Four Agreements by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319 The High 5 Habit by Mel Robbins: https://www.amazon.com/High-Habit-Take-Control-Simple/dp/1401962122 To connect with Amy McGlinn, head on over to her channels:LinkedIn: https://www.linkedin.com/in/amymcglinn/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

It’s important that you seem approachable so your audience would want to engage with your communication efforts and later on buy into your brand’s product or service.Gabrielle Dolan is an expert in helping her clients do just that. As the go-to for effective business communication and storytelling, she has worked with impressive organizations such as the Obama Foundation, Visa, Accenture, Amazon, and Uber among many others.The author of seven well-received business books including her most recent one, Magnetic Stories which debuted at #2 on Australia’s Business Books List talks about: How she shifted from a career in banking to being a business storytelling specialist Incorporating storytelling to an industry that’s so inhuman like Banking  Her advice on how businesses should go about finding their authentic brand story The biggest mistake companies make when they try to tell their story The Five Cs of different kinds of stories you can tell: The Creation Story - how the product or company started The Culture Story - sharing the company’s values Customer Stories - making the customers the hero and highlighting their relationship with the company Community Stories - employees affecting positive change in the community Challenge Stories - hurdles and how these have been overcome Deliberate vs Organic Storytelling and how it affects brand perception What she thinks is the most powerful communication medium every organization has How she thinks brand storytelling affects our ability to make decisions and even future buying habits The original story about Barbie that completely changed her perception of it (and probably most others too if they get a chance to hear it) A story about her shoes that influenced her personal brand How the story about her nails made her realize that some stories may be organic and real but not necessarily on-brand  The challenges that she’s come up against to get to where she is today Being intentional about living life by design and what she believes is the key to success The kind of influences and mentors she had  Her Rapid Fire 10 answers including her exceptional ability to solve jigsaw puzzles and why active listening is the one thing she truly wants to master Her personal mantra that revolves around doing what you love with the people you love Mentioned in this episode:Dr. Carmen Simon: https://www.linkedin.com/in/drcarmensimon/ Gabrielle Dolan’s Published Books: https://gabrielledolan.com/books/ For more of Gabrielle’s work, head on over to her channels:Instagram: https://www.instagram.com/gabrielledolan.1/ LinkedIn: https://www.linkedin.com/in/gabrielledolan/ Website: https://gabrielledolan.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Jenny Blake is an author, coach, podcaster, and keynote speaker. Her previously published book “Pivot: The Only Move That Matters Is Your Next One” won the Axiom award for best business book in the careers category in 2016 and has helped many business owners during the current pandemic crisis. She is now launching her third book,  “Free Time: Lose The Busywork, Love Your Business”. We discuss: What a heart-based business is. How working in small teams can give you the flexibility and freedom to customize your business. Her transition from working for Google to beginning an entrepreneurial journey, focusing on doing the things she loves;  and some of the struggles she faced along the way. How everything she does is purposeful.. Realizing her zone of genius; creating and using her voice. The process of creating her team and employing the operational concept of the “ externalized mind” How and why she executed brand strategy for her Jenny Blake personal brand and books What she considers  “high net freedom” to be Why staying recharged helps you get through tough transitions How she counsels her community when they face imposter syndrome To connect with Jenny Blake:Podcast: https://itsfreetime.com/episodesWebsite: https://itsfreetime.com/Pre-order for Freetime Book by Jenny Blake: https://itsfreetime.com/book Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen    LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

While there can be some merit in taking that leap, today’s guest still believes that learning the ropes first by working as a junior designer and freelancing on the side will strengthen the bid to build your own company later on.With over 30 years of experience in the industry, Von Glitschka, Creative Director and Founder of Glitschka Studios, knows what he’s talking about. His branding illustrations, marketing strategies, and diverse range of creative work have been utilized by SMB’s  and global brands alike and have gained significant attention in marketing industry circles.Von and I discuss: His experience with illustration in art school and leveraging it for design purposes His career trajectory; beginning as a screen printer to starting his own business and growing his own clientele His baptism of fire of being wrongfully accused of accepting a job elsewhere and being fired as a result and how that got him thinking about starting his own business Working through design agencies vs. an illustrator rep to find clients His experience investing in a page in illustration source books and his advice for illustrators trying to find work The trend changes and industry shifts that shaped the way he went out to promote his own work and get new clients in different stages of his career How he got into offering video courses on LinkedIn Learning Where he gets the most leads for his business His advice for new illustrators about freelancing, learning from an art director and gathering experience before going solo. His experience of taking a Small Business Management course at the local community college and how he gained a valuable business mentor How he stays inspired by reading and constantly feeding his curiosity His Rapid Fire 10 Round answers include what he would tell his 20-year old self and his mantra rooted in The Golden Rule Mentioned in this episode:Von Glitschka’s published works: https://www.glitschkastudios.com/vbt  Glitschka Studios: https://www.glitschkastudios.com/aboutTo connect with Von, head on over to his channels:LinkedIn: https://www.linkedin.com/in/glitschkastudios/ Instagram: https://www.instagram.com/vglitschka/ Behance: https://www.behance.net/vonster Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen    LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Rachel Zorel shows that a big risk, a leap of faith, and a slow build are all it takes to scale not just her business, but her professional career and personal life, too.Rachel is the Founder and Creative Director of the multidisciplinary design and branding agency 7 Layer Studio. In this episode she shares the story of taking a pivotal career shift from freelancing solo to taking on a team of creatives and building an award-winning brand agency.We discuss: Getting her feet wet first as an in-house designer then deciding to start her own business Her humble beginnings as a solopreneur and how she learned the whole infrastructure of running her own company Knowing what she didn’t know in order to elevate her professionalism little by little Her transition from being a solopreneur to building a team to cater to more clients while allowing her to grow her personal life also How she decided on who to hire first Hiring local vs. hiring virtual Why she likes catering to SME clients and how she goes about vetting prospects Marketing through social media, word of mouth, and email to promote the agency and get new clients Making the studio more human by featuring the team on social media Taking pride in providing design services that are at par with the standards maintained by larger New York City agencies  The biggest challenges she’s had to face in the last five years in growing her business Being intentional about work-life balance as a full-time mom of four Her Rapid Fire 10 round of questions reveals her secret talent and her manifesto about the potential that tomorrow brings Mentioned in this episode:7 Layer Studio: https://www.7layerstudio.com 7 Layer Studio Instagram: https://www.instagram.co/7layerstudio/ SOMa AMEN Facebook Group: https://www.facebook.com/groups/1568313443493100/ To connect with Rachel, head on over to her channels:Instagram: https://www.instagram.com/rzorel/ LinkedIn: https://www.linkedin.com/in/rachelzorel Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen    LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Today’s guest took this leap when he decided to quit his job as a jet pilot to pursue a career in marketing.Adam Erhart braved the turbulence in shifting careers to pursue his curiosity and follow his passion in learning about marketing, people, and how he can help them grow their businesses.Adam and I discuss: His transition from being a corporate business jet pilot to digital marketing consultant Dealing with the judgment that came with shifting careers and hustling hard to rebuild himself after making the big leap His love for marketing because it’s always based on people and human behavior Earning a marketing degree and putting in the hours to learn more about it outside school through audiobooks, podcasts, books, and more His progression through content formats; starting off with a blog and eventually venturing into YouTube The reality that it’s not always easy to drive traffic from successful platforms like Twitter, Instagram, or email to YouTube because consumer behavior varies on different platforms Determining whether a business should be on certain social media platforms; even big ones like YouTube  Figuring out what type of content your market likes to consume, what type of content you can deliver, and finding the sweet spot that makes you visible where you need to be His take on studying the growth and trajectory of new platforms before marketing on them His two-fold manifesto of always pursuing growth in his personal life and creating value for others in his career  Mentioned in this episode:Adam Erhart Academy: https://www.adamerhart.com/programs-courses To connect with Adam, head on over to his channels:Instagram: https://www.instagram.com/adamerhart/  LinkedIn: https://www.linkedin.com/in/adamerhart/  Website: www.adamerhart.com   YouTube: https://www.youtube.com/c/Adamerhartvideo  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen    LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me on this episode is Metaforce co-founder, NYU Stern adjunct professor, and author Allen Adamson who believes that focus drives success and that going deep before going wide opens up even more opportunities for you and your career. For Allen, niching down does NOT restrict your brand's potential. It's all about figuring out what you're good at, honing those abilities, and delivering them well.We talk about:  His passion for film that he applied to advertising How he uses the intersection between business and creativity to solve nonlinear problems Starting his first job in New York at the age of 19 and how he landed his prestigious role at Landor Associates Shifting his career from in-house brand management to the agency side to better utilize his creativity The challenge of involving your client in the process without expecting them to have perfect creative judgment right away How creative decisions as judgment calls that don’t necessarily have right or wrong answers Building his personal brand to put himself and Landor on the radar How he came to write branding books to establish himself as a thought leader in the industry and win more client attention Why he thinks staying connected in what’s going on in the market is the most important criteria for business success The importance of being able to anticipate change and manage it in a fast-changing world How he built Metaforce as a consultancy that goes beyond consultancies that simply define problems or only sell solutions they can make Why he believes having the right team is a key to success How he sources talent through referrals and word of mouth Counseling clients when they’re chasing over the new “hot” thing like TikTok or Clubhouse His mantra for success that revolves around genuinely enjoying what you do Mentioned in this episode:Allen Adamson’s published works: https://us.macmillan.com/author/allenpadamson Metaforce: https://www.metaforce.com/ To connect with Allen, head on over to his channels:Email: allen@metaforce.comInstagram: https://www.instagram.com/allen.adamson/ LinkedIn: https://www.linkedin.com/in/allenadamson/  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen    LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Two years ago, Creative Director and mentor Lauren Gonzalez went outside of her comfort zone to start a YouTube channel to tell the story of how she set up her own agency, struggled to get clients at first, and eventually grew the business to become a consistent client and income machine.  Today, her brand identity agency Principium Studio is primed to scale and support higher income Amazon sellers, while her YouTube channel 4 The Creatives keeps growing in followers as she helps more freelancers and designers boost their confidence in their design business. We discuss:● The origins of her agency Principium Studio and the work they do for Amazon sellers● Why she decided to set up 4 The Creatives, the kind of content she shares, and why she likes to target beginner graphic design freelancers● The story of niching down to the kind of work they were getting most and how this became the turning point for her business● What she believes is the biggest hurdle that designers early in their career are facing now ● Her Consistent Clients Blueprint course and how she mentors freelancers to get them to a place of confidence in their skills● How the 4 The Creatives channel came to be, her experience of setting up her YouTube channel, and pushing herself to go out of her comfort zone to help more people● Why she strongly believes in aligning her content and platform to what her viewers need● How she built the branding assets and color schemes of both Principium Studio and 4 The Creatives● How she stays inspired and feeds her inner creativity ● Her business development strategy of leveraging communities, building relationships, and giving free listing audits● An email marketing strategy she calls the nurture sequence that keeps her top-of-mind for potential clients● How she stays motivated and what's on the horizon for her● Her personal manifesto revolving around the importance of persistence Mentioned in this episode:Seth Godin's published works: https://www.sethgodin.com/#books-courses-and-more The 1-Page Marketing Plan by Allan Dib: https://successwise.com/book/ The Futur Content: https://thefutur.com/  To connect with Lauren, head on over to her channels:Email: lauren@4thecreatives.com; lauren@principiumstudio.com Instagram: https://www.instagram.com/4thecreatives/ YouTube: https://www.youtube.com/c/4TheCreatives Principium Studio Website: principiumstudio.com    Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!  VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50” Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

I like to say “Out of feed, out of mind” because content marketing is still very much a numbers game. The average life cycle of posts are shorter than you think so volume is still king. I myself have been developing content for 6 years now with a newsletter every 2 weeks, a video every Monday, I often go live, etc so I know how it is to sometimes come up a little dry and hit that content wall.Here are tips on how to develop content and build a system that ensures you’ll never be at a loss again for ideas:● Don’t fear the spreadsheet; always keep something open for jotting down content ideas, topics you find interesting, or links you come across that can be a springboard for new content ideas later on.● Don’t pressure yourself to come up with something that’s absolutely original, there’s no such thing.● Instead of just talking about something that excites you, you can also develop content on things that you think can be improved.● Soak up content inspiration in conferences; talk about the topics and speakers.● Capitalize on trends; leverage its search volume and express your own opinion on it.● Co-opetition over Competition: do cross-interviews with other content producers to ideate and leverage each other for content.● Be sure to take a stand and add your unique point of view to content you produce because that’s what makes it original.● Here are 12 different types of content you can produce:1. Case Studies2. Educational Posts3. Reports4. Interviews5. Business Management Tips6. Marketing Ideas7. Business Development Strategies8. Trends9. Reviews10. Inspirational Material11. Infographics12. Question and AnswerMentioned in this episode:My Brand Design Masters Guild: www.philipvandusen.com/mastermind  Apple Silicon: https://support.apple.com/en-us/HT211814    Clubhouse Social Audio App: https://www.joinclubhouse.com/  Pablo Picasso’s quote: “Good artists copy, great artists steal.” Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me in this episode is Jozelle Tech, CEO of The Rolling Media, with her inspiring life story of how her disability motivated her to rise up and roll into the world of brand strategy and creative entrepreneurship.We talk about:● Dedicating a decade of her life working remotely from Manila● Hitting rock bottom and getting up back on her feet for the reset chapter of her life● Gaining the courage to show up to the world by joining conferences and communities and realizing she’s not alone in the freelancing world● How in a short span of 5 years, she went from being at square one to building an her company that handles branding, design, strategy content marketing, and more● The story of how we first connected and how I became her mentor-client● Why persistence and dedication are vital in learning more than what you’re good at● How she built The Rolling Media, what it represents, and a little bit about her squad● The importance of letting go of control in unlocking a level of growth in business● How she lands clients and continually works for them● Her mantra that keeps her driven to go on despite any challenges in life.To connect with Jozelle, head on over to her channels:Email: ceo@therollingmedia.com Facebook: www.facebook.com/jozelletech The Rolling Media Website: www.therollingmedia.comThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Do you think your design degree prepared you enough to survive in this creative economy? Can you confidently say that you have all the tools and knowledge you need to thrive as a creative professional?In this episode, I talk about 7 things they don’t (but really should!) teach you in design school.1. Time Management● They don’t teach how to manage your time working, being accountable to a schedule, and how to have good work/life balance.● My advice: Use time management apps to organize your day and work on your schedule because if it doesn’t get scheduled, it doesn’t get done.2. Financial Stuff● There are no lessons on how to do pricing so you’re profitable, how to manage your finances, or even maintain a budget for your operational expenses.● My advice: Do budget projections so you know what targets need to be hit and maximize available tools to get your finances organized.3. How to Get a Job● It’s frustrating how they don’t cover interview skills, types of design jobs out there, and the nuances between different creative professions.● My advice: Work on your communication and presentation skills because your work will not speak for itself.4. How to Market and Position Yourself● Students aren’t taught how to sell themselves internally for a job promotion or externally in order to be equipped to build their own agency.● My advice: Zero in on your strengths and come up with solid positioning that makes you marketable on social media for future roles and projects.5. Navigating Corporate and Agency Life● There are important soft skills like negotiating and navigating office politics that aren’t covered at all which leave students unable to figure out the best moves to advance their career.● My advice: Position yourself in a way that you’re always ripe for growth and learn how to manage up so you communicate with superiors as effectively as you communicate with junior colleagues.6. How to Find Clients● This is the #1 question I get asked and also the area where I think design schools have failed their students the most.● My advice: Follow the examples of more seasoned creative professionals who share their process online, look up business development practices, and learn how to leverage your networks for referrals.7. How to Build Partnerships or Networks● There are no lessons on the importance of building strong partnerships and networks when these are a goldmine for clients and projects.● My advice: Build partnerships and networks everywhere, even outside the design department because networks turn into referrals and that’s exactly how you’ll land your next client.It doesn’t matter if you just graduated or you’ve been out of school for a while. These are stuff they don’t teach and stuff you’re not prepared for but really need to know to survive in this creative economy. So it’s incumbent upon you to achieve a level of knowledge on these non-negotiable skills.Mentioned in this episode:My Brand Design Masters Facebook group: https://web.facebook.com/groups/branddesignmasters  My Brand Design Masters Guild: www.philipvandusen.com/mastermind  Basecamp Project Management: https://basecamp.com/  Calendly Scheduling Software: https://calendly.com/  Freshbooks Accounting Software: https://www.freshbooks.com/  Google Calendar: https://calendar.google.com/calendar/u/0/r  Hubspot CRM Platform: https://www.hubspot.com/ LegalZoom: https://www.legalzoom.com/  Linkedin learning: https://www.linkedin.com/learning/ Quickbooks Accounting Software: https://quickbooks.intuit.com/ Skillshare Online Learning Platform: https://www.skillshare.com/  Toggl Time Tracker: https://toggl.com/track/  Trello Project Management: https://trello.com/ Zero Financial Management App: https://apps.apple.com/us/app/zero/id1147308193  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/museJOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusenFOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Design and strategy are not mutually exclusive. In fact, strategy should be fuelling and influencing design. This is what Christine Mau outlines in her strong portfolio as Senior Director of Global Design at Kimberly Clark where she handled projects for Kleenex, Huggies, and Kotex. She currently sits as Vice President of Brand Strategy at Medline Healthcare Solutions.We discuss:● Her career trajectory and how she went from running a small illustration company to being tapped to work for Kimberly Clark● The growth she experienced within Kimberly Clark handling everything from packaging work to branding that led to forecasting, creating campaigns, design thinking, and innovation● How she followed her curiosity to grow through the many roles she took on● Three things she looks for in a career● The success of her Kotex black packaging campaign● Her pivot from a design branding focus to healthcare and strategy● What Medline is and how she brought her wealth of expertise to help them zoom out from their products to zero in on their customers’ pain points● Her advice of taking every opportunity to give value despite not having the title yet● Not being boxed by labels and allowing your other skills to open doors you never thought to knock on in the first place● Her definition of design thinking, why rapid prototyping is effective, and what it means to “test to learn” VS “test to validate”● Her experience of being asked if a Designer can be a Strategist ● Her venn diagram of parts that make up good design in her standards● Challenges she faced in her career, needing nudges to assert herself at the start, and building confidence ● The importance of surrounding yourself with a community where you build a network of learning and knowledge exchange ● How she stays inspired by traveling and trying new things● Her personal manifesto on always doing your best and asking yourself where you want to be in five years Mentioned in this epsiode:Michele Ronsen: https://www.linkedin.com/in/michele-ronsen-0a55233  To connect with Christine, head on over to her channels:LinkedIn: https://www.linkedin.com/in/christinemau   Website: https://www.christinemau.com/  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Building and maintaining a strong email list ensures that you own marketing real estate where you can engage an audience who is waiting to hear from you because they actually chose to sign up and subscribe to your content.Sharing tips on how to build and grow your email list, I talk about:● Nurturing engagement with a warm audience part of an email list VS starting from scratch with cold marketing efforts ● Recommendations on email subscription services ● Best practices on how to get people to sign up● Steps to take to ensure your emails don’t go to spam● Using content to lure people in, the kinds of assets you can offer, and where to place them on your website● Producing evergreen content that drives traffic and captures emails even while you sleep● The success of using my Brand Design Masters Facebook group as a watering hole to get more people to sign up● Why website pop-ups work even if people seem to hate them● More strategies to grow your email list like securing partnerships and interviews● Catering to your audience’s preferences by offering different lead magnets while still capitalizing on your strengths as a creative proMentioned in this episode:My Brand Design Masters Guild: www.philipvandusen.com/mastermind  Active Campaign Automation Software: https://www.activecampaign.com/  ConvertKit Marketing Platform: https://convertkit.com/  Mailchimp Marketing Platform: https://mailchimp.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Jesse Showalter, a Full Stack Developer, sought-after mentor, and content creator, answers that question in this episode. In his view, any day that he's able to genuinely be himself, is a good day. He values integrity as a content creator and is on a mission to help every creative make an impact in the world by genuinely helping them and adding value to their lives.Jesse offers online courses and a wide array of resources to help creatives soar in their career.We talk about:● His beginnings as a creative professional● Why he decided to relocate from Hawaii to Texas● The principle of learning by teaching and how he created content he would have wanted to see when he was starting out● Balancing client work, offering consultations, and creating his own content● The importance of time management and how he plans his life away● Learning how to outsource in order to be more productive and efficient● His approach to content marketing on YouTube, trying different things, and how to practice consistency and authenticity● How his brand ecosystem grew by simply giving value and not asking for anything in return for the first three years● Protecting his personal integrity when accepting affiliate marketing offers● How he carves out his authenticity on social media and what holds him back● Utilizing email marketing even as a creative who doesn’t enjoy writing as much● How he goes about his annual goal-setting and what BAGS are (Big Audacious Goal-Setting)● His own struggles and why he believes we fail people when we don’t show both sides of the coin● The number on his board, his goal every single day, and what’s on the horizon for him● His personal mantra taken from his favorite bible verse on considering others and putting the time in to make people’s lives easier Mentioned in this episode:Notion Project Management: https://www.notion.so/   To connect with Jesse, head on over to his channels:Facebook: https://www.facebook.com/Iamjesseshowalter/  Instagram: https://www.instagram.com/iamjesseshow/   Twitter: https://twitter.com/iamjesseshow/  Website: https://learn.jesseshowalter.com/  YouTube: https://www.youtube.com/c/JesseShowalter/  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Networking is the key to landing your next client, project, or job. It’s the gateway to learning and professional development. Going over networking tips and strategies I wish I knew when I was starting out as a designer and creative professional, I discuss:● Networking as an introvert● How to use networking to grow your business and move your career development forward● Why networking is as much about giving as it is about receiving● What Subliminal Reciprocity is and how to use it to your advantage● Making cross-functional connections and turning referrals into jobs● Why networking is a numbers game● The advice I wish I knew when I was starting out in my career● How widening your network allows you to take on more diverse projects●Why investing in networking by going to events is investing in your own success● My experience of starting a mastermind group that propelled me so quickly in my growth and allowed me to widen my connections furtherMentioned in this episode:My Brand Design Masters Facebook group: https://web.facebook.com/groups/branddesignmasters  My Brand Design Masters Guild: www.philipvandusen.com/mastermind  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me on this episode is someone who embodies this brand authenticity and literally walks the talk. Laura Pearman is the owner of Laura Pearman Creatives which offers brand strategy, creative direction, and brand photography.We discuss:● How she lives as a vintage pin-up● Adapting her services to respond to the demands of the creative economy and the pandemic situation ● How she approaches her photography service as a total branding experience ● The Fear Factor of education and why it comes naturally for her to loop her clients in on how and why she works the way she does● The origins of MwahTV and how it helps people create content they want to, not just content they think they should be producing ● Why she humanizes her brand by inserting rough footage and blooper reels in her videos● The different themes of her personal brand (cocktails, music, Suki the cat, traveling, and feminism)● How she maintains her authenticity while keeping some content topics off-limits● Her YouTube growth and content marketing best practices● A loophole she found in YouTube forecasting● Sonic Branding and examples of brands who are doing it really well● Struggles she faced as a creative and the importance of speaking up about anxiety and depression as a creative entrepreneur● Her advice on being realistic with your time and being open to adapt and modify what you’re doing ● Her mantra on being happy to failMentioned in this episode:BDM Podcast Interview with Michael Janda:  https://podcast.branddesignmasters.com/36 McDonalds Whistle: https://www.youtube.com/watch?v=SE1B3N_a7fE  For more of Laura’s work, head on over to her channels:Facebook: https://www.facebook.com/LauraPCreative/  Instagram: https://www.instagram.com/laurapcreative/  Twitter: https://twitter.com/laurapcreative/ Website: https://www.laurapearman.com/ YouTube: https://www.youtube.com/c/MwahTV/  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Does it present your brand and service well enough to get people to want to work with you? In this episode, I talk about the 7 biggest website mistakes that may very well be costing you warm leads and conversions. 1. Talking too much about yourself● People who visit your website don’t want to know who you are, they want to know how you can solve their problem.● State your service offering as a problem so your audience can identify with you and your solution to that pain point.2. Doing too much stuff or saying that you do too much stuff● Be more judicious and reserved about what you say you do.● People want to know what you’re good at and that you focus on the problem that they want solved..3. Hiding your work● Don’t make your website’s visitors have to dig through so many navigations just to see your work.● Viewership from the homepage drops dramatically so it’s a good idea to put some of your best projects as thumbnails on your homepage so if they get nowhere from there, they get a little taste of your work and the clients you’ve worked with.4. Not letting customers tell your story● Ask clients for testimonials on their experiences working with you. ● Testimonials will speak louder for you and your work than anything that you yourself say.5. Being opaque and not genuine● Don’t sound like a brand bot. Be a human and sound like yourself because people like to do business with people.● Be straightforward and keep your copy short.6. No About page● This is the right place to talk about yourself, share your story, and add a picture.● Don’t misinterpret yourself. Let your personality shine through and add snippets that humanize you.7. No thinking● People want to understand how you think. Having a blog helps show that you’re not simply a mouse pusher.● Practicing some sort of content marketing allows your audience to see how you think, what trends and topics you follow, what your conversational style is like, etc.Mentioned in this episode:My Brand Design Masters Facebook group: https://web.facebook.com/groups/branddesignmasters  My Brand Design Masters Guild: www.philipvandusen.com/mastermind  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Michael Janda is an award-winning Creative Director, agency veteran, and author. He founded Riser, his own creative agency, which boasts high profile clients such as Google, Warner Brothers, FOX, NBC, National Geographic, and Disney.We talk about:● Having things you can be known for: the story of his thing with bobbleheads ● His career trajectory: from building a successful website that generated 10 million worth of venture capitalist seed money, to getting his computer as his last pay, to landing a Creative Director job at FOX, and how he eventually lost it all after the 9/11 catastrophe● What he did to pivot his career after all that and how he eventually decided to build his own agency● The Relationship Game: how he got freelance gigs from connections from his old positions and previous colleagues who went on to work for new companies● The logical move to Salt Lake City from LA that allowed him to offer more affordable prices while being in a setup that was more conducive to remote work● What he means when he says Riser was the #1 third bid option for the entertainment industry● His book "Burn Your Portfolio" and why he felt he needed to write it● How he feels about soft skills and why being the best designer isn’t good enough● A speaking engagement in Moscow that awakened an impostor syndrome moment for him which led to his leap to becoming a content creator● His Instagram that’s a poster child of great visual branding ● His private coaching service and why he thinks creative entrepreneurs need confidence most these days● His personal manifesto of succeeding through real relationships and adding value to people’s lives one person at a timeMentioned in this episode:Burn Your Portfolio by Michael Janda: https://www.amazon.com/Burn-Your-Portfolio-design-school/dp/0321918681 How to Win Friends and Influence People by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034   To connect with Michael, head on over to his channels:Instagram: https://www.instagram.com/morejanda/   Website: https://michaeljanda.com/  YouTube: https://www.youtube.com/c/morejanda/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmastersSUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Writing is the #1 unicorn skill that will advance your career faster and make it stronger as a creative professional.I talk about:● How so much creative work relies on writing and good communication● My experience of finishing my first course —  Brand Strategy 101 and how that helped me realize that copywriting and the ability to capture nuances in copy is important in strategy● Achieving massive success as a creative pro by developing a unification of both design and writing skills● The Top 3 skills designers need outside of creative abilities and how being a good copywriter leverages those skills further● The biggest red flag when it comes to communicating that may be causing projects to be turned down● Why you should learn to articulate what you do, verbally present your work, and get your point across● “Content is king” philosophy and the need to leverage being a content creator in today’s competitive world● Building credibility as someone who knows what they’re talking about and can articulate it well● Writing as a career advancement insurance as you rise up the ranks in your career● How to be a better writer, why deadlines are motivating, and the 10,000-hour rule that applies to writing● Resources that will help your writing skills improveWhile it’s imperative as a creative professional that you get better at writing, you don’t have to do it alone. Take a course, read a blog, and start putting it to practice. What’s important is you just start.Mentioned in this episode:My Brand Strategy 101 course: https://www.branddesignmasters.com/brandstrategy101-sales Grammarly Writing Assistant: https://www.grammarly.com/  LinkedIn Learning: https://www.linkedin.com/learning/  SkillPath Professional Development: https://skillpath.com/  Skillshare Online Learning: https://www.skillshare.com/  The Write Life blog: https://thewritelife.com/   Write to Done blog: https://writetodone.com/  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In the branding space, it’s common knowledge and even canon to set up a solid market-centric brand strategy first before launching a product or service.This episode’s guest begs to differ. We discuss:● His stepping stone into entrepreneurship as a creative at core● Why the Amazon FBA model is the easiest to understand and how it gives creative professionals an advantage in the marketplace● Using his experiences as an Amazon seller to identify problems in the system that he now solves through Glorify● Patterning Glorify after the Nathan Latka model for having a successful million dollar SaaS company● How he used the psychology of the buyer and principles of motion picture to help over 15 Amazon businesses reach 7-figure revenues● Why he believes tech startups should follow the “launch first, brand later” philosophy● The perfect rebranding case study: Instagram● His career trajectory, mentors, and heavy influences to his career● His refine mantra and relentless persistence that keep him going● Why he doesn’t believe in competition● How underdogs move faster than slow-moving titans and three examples of startups that achieved massive growth in recent years● Battling narcissism by valuing emotional intelligence Mentioned in this episode:Aaron Draplin: http://draplin.com/  Clickup: https://clickup.com/ Design: https://www.netflix.com/watch/80237097  Design Inspiration App Muzli: https://muz.li/  Gary Vee: https://www.garyvaynerchuk.com/  Ian Spalter’s Digital Product Design episode on the Netflix Documentary Abstract: The Art of Nathan Latka: https://www.linkedin.com/in/nathanlatka/  Razer: https://www.razer.com/  Tenzing: https://tenzingnaturalenergy.com/  Tom Bilyeu’s Impact Theory Podcast: https://impacttheory.com/episodes/  Connect with Omar here:LinkedIn: https://www.linkedin.com/in/omar-farook-1a9bb612b  Instagram: https://www.instagram.com/omarnfarook  For more information on Glorify, head on over to these channels:Facebook: https://web.facebook.com/glorifydesign   Instagram: https://www.instagram.com/glorify.app  Website: https://www.glorify.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

These are the interesting questions Kathy Oneto, a renowned Business and Career Strategist, explains in today’s episode. A former colleague and a long-time partner of Verhaal Brand Design, Kathy is the Founder of Sustainable Ambition and the owner of The Agency Oneto.Passion sparks the fire, purpose keeps it burning. Learn more about these two key elements in creating a workable and a long-lasting dream career.We talk about:• Redirection of career paths• Taking a sabbatical as a great way to discover what you want• Striking the balance between two or more personal brands• Why she moved from written content to podcast• What she enjoys the most when she's at work• Building a good reputation and image to convert leads into clients faster• Next trends in the career landscape• 'Shecession' and how to get women back to the workforce   • Why she does not believe in work-life balance• Her personal mantra that transcends the thin line between stability and growthMentioned in this episode:Dorie Clark: https://www.linkedin.com/pulse/becoming-recognized-expert-dorie-clarkDr. Rick Hanson: https://www.rickhanson.net/ Marie Forleo: https://www.marieforleo.com/ Her "Coordinates" newsletter: https://www.linkedin.com/pulse/busy-newsletter-get-quick-insights-inspire-action-kathy-oneto?trk=public_profile_article_view To connect with Kathy, head on over to her channels:Facebook: https://www.facebook.com/kathy.oneto Instagram: https://www.instagram.com/koneto12/?hl=en LinkedIn: https://www.linkedin.com/in/kathy-oneto Sustainable Ambition Website: https://sustainableambition.com/ The Agency Oneto Website: https://www.theagencyoneto.com/about Twitter: https://twitter.com/KathyOneto?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor YouTube: https://www.youtube.com/channel/UC1jUDLWxwyRUvmkHxxjhArw   Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

While it’s true that some struggle to make ends meet, others are actually making great money. Brigette Callahan, a slide-presentation designer, turned her expertise in PowerPoint into a 6-figure business..Brigette creates engaging slides to help speakers present with more confidence and inspire their audience. She has worked with some of the biggest names in the business like Xerox, Acura, Samsung, and Paypal.The sought-after presentation designer and I discuss:• How she made a viable career out of her creativity• Marketing before the digital age and the power of word-of-mouth• A life-changing experience that got her hooked in the slide-presentation industry• Loads of tips and advice to effectively promote your personal brand and style as an artist• The predecessor of PowerPoint• Her favorite quote from Picasso that liberated her creativity from the limiting cage of originality• Understanding how different formats work with different apps for Android and iOS• Who her top mentor is• The important role of scriptwriting in slide-presentation design• How she's worked remotely since 1999• Closing 4 out of 5 deals - sales skills she got from her top-salesman stepfather• A powerful mantra that she lives her life byMentioned in this episode:Nancy Duarte: https://www.duarte.com/nancy-duarte/Garr Reynolds: https://www.presentationzen.com/To connect with Brigette, head on over to her channels:Facebook: https://www.facebook.com/theperfectpitchthatsells/LinkedIn: https://www.linkedin.com/in/babilonarts/YouTube Channel: http://www.youtube.com/c/BrigetteCallahanMembership site with over 375 members and counting: https://createslidesthatconvert.com/Affiliate link if you want to become an affiliate: https://createslidesthatconvert.com/affiliate-love/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

Being a jack-of-all-trades has a negative connotation, but not in content creation. Do you want to be visible all over the digital world?Amy Woods, founder of Content 10x, will make your brands stand out on different social media platforms from Facebook posts, to YouTube videos, to Spotify podcasts, and more. An expert in content repurposing, she shares her tips on how to maximize the returns of the content you create and increase your sales ten-fold.We discuss:• Finding the balance between business and content work• Prioritizing your clients while still serving your own brand• Steps on how she gradually increased her online presence• Getting big-time clients through user-based content like word-of-mouth, testimonials, and referrals• Publishing a book and the commitment it takes to write it• Repurposing a book into videos and podcasts• Deciding which task to do first: creating the product or building the audience?• Empathizing with your clients as the best way of helping them• Rewriting copies to suit the format of each marketing medium• Her personal mantra of changing what you can't accept and accepting what you can't changeMentioned in this episode:Her "Content 10x" podcast: https://www.content10x.com/podcast/Her best-selling book "Content 10x: More Content, Less Time, Maximum Results": https://www.content10x.com/book/To connect with Amy, head on over to her channels:Facebook: https://www.facebook.com/content10xInstagram: https://www.instagram.com/content10x/LinkedIn: https://www.linkedin.com/in/amywoods2/Twitter: https://twitter.com/content10xWebsite: https://www.content10x.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

The design industry is always changing and it’s changing fast! Businesses should be resilient with technology and creative people do just that.Joining me in this episode is an exceptionally talented designer with over 10 years of experience under his belt at just 26 years old.  Will Paterson, an expert hand-lettering artist and social media influencer who specializes in Logotype design, talks about the future of freelancing artists. Find out why people love his book “Learn Calligraphy in 15 minutes” and how he was able to rake in 472k subscribers on his YouTube channel.We discuss:• Art as an acquired taste, how to target people who will buy your style• What should you really post on your portfolio• Finding the balance between client work and content work for creative professionals• Managing the good problem of having too much work• How too much workload can affect mental health• Doing-it-all vs. starting a team• His personal creative challenge• What he sees in the future of the design industry• Why Elon Musk is his biggest inspiration as an artist• His simple but resounding personal mantraMentioned in this episode:Elon Musk: https://www.spacex.com/ Learn Calligraphy in 15 mins: https://www.amazon.com/Learn-Minutes-Calligraphy-letterforms-variations/dp/2888933497 Fiverr Youtube promotional video: https://youtu.be/U__YrDLoHRw To connect with Will, head on over to his channels:Dribble: https://dribbble.com/Willpaterson Instagram: https://www.instagram.com/willpat/ Pinterest: https://www.pinterest.ph/willpatt/ Tumblr: https://williampaterson.tumblr.com/ Twitter: https://twitter.com/Will_Paterson10 Website: https://willpaterson.design/ YouTube: https://www.youtube.com/c/breakdesignsco Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

Oliver Duffy Lee, a copywriter slash salesman turned Account Director for superbrands like Volvo and Porsche, answers that question in today’s podcast. He runs a program called “Launch Pad”, a 10-week course with one mission: to help struggling start-up agencies scale-up sales from under £10,000 to £20,000 per month in monthly recurring revenues.We talk about:• Deciding what you want to sell and identify who you want to sell it to• How he made the leap from the creative side to the client-side of business• His own struggles and trial-and-error in starting a business• Tips on how to own a room & stand-out in meetings for creative professionals• Sales techniques to leave a mark with the people you meet• Personal branding opportunities for executives• Advantages and disadvantages of one-to-one training vs. membership• What medium to use to effectively deliver your message• Pinpointing the pain points of your audience to win the conversation• Finding the balance between IQ and EQ for small agencies• Content as a lead magnet and conversation starter• How to start selling by chatMentioned in this episode:The 5 AM Club by Robin Sharma: https://www.robinsharma.com/book/the-5am-club Art of NLP by Tony Robbins: https://nlp-mentor.com/anthony-robbins/ Million Dollar coach Taki Moore: https://milliondollarcoach.com/ To connect with Oliver, head on over to his channels:Facebook: https://www.facebook.com/oliverduffylee/?ref=py_c Instagram: https://www.instagram.com/oliverduffylee/?hl=en LinkedIn: https://uk.linkedin.com/in/oliverduffylee Website: https://www.oliverduffylee.com/ YouTube: https://www.youtube.com/channel/UCHAkcDLoUfPkQuhM-YE5OUQ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

This episode's guest loves questions! Michele Ronsen, founder of Curiosity Tank, explains in detail how to understand your brand’s audience through really simple yet very effective probing techniques. While there is no substitute for firsthand data, according to Michele, secondary research can reveal a lot of information about your customers as well, without having to personally ask them. Listen and learn about Design Thinking and User Research from an awardee of LinkedIn’s Top Voices in Technology in 2020.We talk about:• Starting research by identifying the right thing to build on and how to build it right• Success as a web, not a ladder• Her 3 personal tricks in developing the most accurate customer avatar• The difference between customer attitude and behavior• How to get to know your clients without personally asking them too much through surveys• What the right format for an avatar is• The 4 quadrants of empathy mapping• Different types of user research• How she built her own brand consultancy from scratch• Imprinting your digital footprint• Sustained growth through chasing new goals after every achievement• Her personal mantra Mentioned in this episode:LinkedIn Top Voice award: https://www.linkedin.com/in/michele-ronsen-0a55233 Her Fuel Your Curiosity newsletter: https://www.curiositytank.com/blog/category/Fuel+Your+Curiosity+Newsletters To connect with Michele:Blog: https://www.curiositytank.com/blog Facebook: https://www.facebook.com/CuriosityTank/ LinkedIn: https://www.linkedin.com/in/michele-ronsen-0a55233 Website: http://www.curiositytank.com Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

By being separated from each other, losing access to our places of work, and watching our networks shrink, we do not have the kind of feedback and input to our decision-making that we used to. This lack of confidence then becomes the biggest barrier for people to move their businesses, personal lives, and careers forward. In today’s special episode, I talk about 10 ways to build confidence. Towards the end, I talk about what I think is the best and fastest way to build confidence to expand your meaningful network, develop partners, and be secure about the direction your personal and professional lives are going. Sharing confidence-boosting tips, methods to use, actions to take, and mindset shifts to nurture,I cover:●          Why the loss of feedback is detrimental to people’s confidence●          Confidence as the #1 requirement in order to make it in business●          10 simple yet highly effective ways you can build your confidence and as a result, positively impact your business●          What a mastermind community is and why I think it’s the absolute best way to build confidence●          My Brand Design Masters Guild, the incredible value packed in it, and accounts of its track record of boosting not just the confidence of its participants but also their businesses and revenue tenfoldMentioned in this episode:My Brand Design Masters Podcast interview with Anne Lafollette:https://podcast.branddesignmasters.com/27Apply to the Brand Design Masters Guildwww.philipvandusen.com/mastermindThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50” Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

Anne LaFollette, a former colleague from one of the companies I used to work at, is now a (late)blooming surface pattern designer and the founder and CEO of AnneLaFolletteArt. In this episode, she opens up a bottle of old but gold wine-quality wisdom coupled with a fabulous gallery of new influences from a fellow creative entrepreneur in the industry.We talk about:• Why you don’t need to be 10 steps ahead of the people you teach to provide real value and how it actually is an advantage to understand their pain points and stay in their shoes• Advantages of having a small audience and cherishing the baby steps of your business• The importance of investing in yourself then paying yourself back by applying and monetizing all the new skills that you’ve learned• Tactile tips on time management• What vehicles she personally uses to market her brand on her own• Directing hot traffic from one platform to the other and how content repurposing is a lifesaver • Empowerment and the concept of loving your craft, being in charge of your business, and having no boss to tell you what to do• What she thinks are the two biggest trends in digital marketing• Her personal mantra rooted in getting better with ageMentioned in this episode:Mojo Design by Monique Johnson: https://designwithmojo.com/aboutAmy Porterfield: https://www.amyporterfield.com/category/online-courses/ “Launch”, a book by Jeff Walker: https://jeffwalker.com/programs/ “Launch formula”, online course by Jeff Walker: https://jeffwalker.com/ Stu McLaren: https://stu.me/start Bonnie Christine: https://bonniechristine.com/ Julia Cameron’s book “The Artist’s Way”: https://juliacameronlive.com/ Tony Robbins: https://www.tonyrobbins.com/ To connect with Anne:Facebook: https://www.facebook.com/annelafolletteart/ Instagram: https://www.instagram.com/annelafollette/?hl=en LinkedIn: https://www.linkedin.com/in/alafollette Website: https://www.annelafolletteart.com/ YouTube: https://www.youtube.com/channel/UCsEM3R4kf2OAcSr_kb5wHwQ Thanks for listening! If you enjoyed this episode of the podcast, follow these links for more of my work and valuable resources to get you started on building your personal brand and business. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

Radio.co and Podcast.co offer full-service management tools for broadcasters and podcasters. Radio.co provides easy to use cloud-based packages while Podcast.co includes a hosting platform and agency arm that supports end to end production services. It currently has studios in Manchester and London in the UK and New York City in the United States.MatchMaker.fm is his most recent brainchild that is set up like Tinder for podcasts; connecting podcasters to potential guests and eventually brands that they can partner with.We talk about: The difference between radio station management and podcasting His views on radio VS podcast and why he thinks radio is still around and as popular as ever The rise of internet radio and the kinds of brands that utilize it Why he thinks it’s still a great time to go into podcasting Discoverability as one of the biggest challenges that still plagues podcasters His advice on podcast dos and dont’s as well as how to engage listeners to make sure the podcast actually gives them value How to monetize a podcast Podcast differentiation best practices like segmentation that will help your show stand out  The difference between podcasting for brands and podcasting for personal brands His career progression and the evolution of his three companies His decision to branch out to YouTube to grow his personal brand and how he balances this with his three other businesses How he segments his content that caters to different customer avatars on varying media types like video and audio His “Working Lunch” streams on LinkedIn Live  How a partnership deal with AOL very early on in his career opened many doors in for his business and how it also became a defining wake up call when the partnership ended abruptly How he continues to grow and what he does to stay inspired How he nailed getting his Radio.co and Podcast.co URLs, how much they cost, and why he thinks it’s important to invest in making your brand memorable The “Three Sassy Commandments” he lives by Mentioned in this episode:My Brand Muse newsletter: http://www.philipvandusen.com/muse James’ “Working Lunch” LinkedIn Live series: https://www.linkedin.com/in/jamesmulvany/ To connect with James, head on over to his channels:Radio.co: https://radio.co/ Podcast.co: https://www.podcast.co/ MatchMaker.fm: https://www.matchmaker.fm/ Facebook: https://www.facebook.com/createreachinspire Instagram: https://www.instagram.com/james_mulvany/ LinkedIn: https://www.linkedin.com/in/jamesmulvany/ Twitter: https://twitter.com/jamesmulvany Website: https://jamesm.com/ YouTube: https://www.youtube.com/JamesMulvanyTV Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I speak with Zach Hesterberg; a Sales Process Consultant who helps successful, owner-operated businesses increase profits while decreasing overwhelm. The pioneer of the “Lever Pulling Method” boasts of an $100k+ increase in revenue in as little as 8 weeks.Zach is a good friend and colleague who I’ve used as a Facebook ads expert partner working for some of my clients at Verhaal Brand Design when he was just building his business. More recently, I engaged him to help launch my Brand Design Masters Guild mastermind and it was one of the best business decisions I’ve ever made.We discuss: His career backstory and how he landed his current role as a Sales Process Consultant from his roots as a Facebook ads expert What he does as a Sales Process Consultant, who his market is, and how he helps them How he approaches engagements with the analogy of a doctor diagnosing patients and offering prescriptions What he calls “Opportunity Diagnoses” and how these are met with “Profit Prescriptions” that serve as a guide on how to implement the solution His hands-on approach that assures his clients take action to implement the strategies he identifies His “Lever Pulling Method” and how it speaks of his service of avoiding being overwhelmed by identifying and pulling the one specific lever that will make the biggest difference in sales and revenue  How he accumulated the knowledge and skill set of problem-solving for a wide range of businesses Learning from and getting certified by Marketing Consultant Frank Kern Getting sales process coaching from Taylor Welch and Chris Evans’ Traffic and Funnels Best practices on his website that was put in place to specifically to secure conversions His use of direct and personal messaging that breaks through the noise  How he markets himself through engagements, connections, and giving free value His experience of taking on various internships to learn the ropes of social media marketing and how he eventually started his business from his college dorm room Marketing trends he thinks people should be paying attention to  Donald Trump being a good marketer because he knows how to command attention by being controversial His personal mantra rooted in faith Mentioned in this episode:Direct Response Internet Marketing Consultant and Copywriter Frank Kern: https://frankkern.com/ Taylor Welch and Chris Evans’ Traffic and Funnels: https://trafficandfunnels.com/about/ To connect with Zach, head on over to his Facebook: https://www.facebook.com/zach.hesterberg.1 Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I’m joined by one of the leading pioneers of building the human cloud. Matthew is the Co-Founder and CEO of Venture L, a freelancer-focused platform that offers them efficient business solutions. He is also co-author of the HarperCollins-published book The Human Cloud which takes a  look at how changemakers use AI and the freelance economy to transform work. During his previous stint in Microsoft, he spearheaded a partnership with Upwork that built Microsoft 365 freelance toolkit which allowed enterprises to embrace the human cloud at scale.The Forbes, Fortune, and Bloomberg-featured entrepreneur recently ranked as part of the Top 50 Remote Work Experts to Follow talks about: His book The Human Cloud (as of writing, the book has been published and is available on Amazon) The thesis of doing so much more for so much less by embracing this transformation to digital remote outcome-based models Three ways to embrace the freelance economy and how to leverage the human cloud His view that we need to move away from the resume model of success The Amplification Effect that he wants to highlight in light of the effects of the pandemic to freelancing Why we’re seeing a race to the bottom and what he sees as the solution to it The Venture L business model that integrates, automates, and projects what freelancers should be doing Why he says freelancers don’t need Venture L but their lives are going to get better with it His career trajectory from Microsoft to building his personal brand How he dealt with the big challenge of being deemed “too young” by a bureaucratic work environment Where he finds inspiration and what his ultimate “Why” is His personal mantra hinged on leaving the world a better place through the work he does and the reason he built a scholarship program in his hometown Mentioned in this episode:My Brand Design Masters Guild: https://www.branddesignmasters.com/For more of Matthew’s work, head on over to his channels:Book: https://www.humancloudbook.com/ LinkedIn: https://www.linkedin.com/in/matthewmottola/ Newburyport Scholarship Grant: https://www.humancloudbook.com/newburyport Website: https://venturel.io/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me on the podcast today is Stephen Houraghan of the Brand Master Academy. He helps designers and brand builders learn the art of brand strategy to enhance their career all while better helping the people they serve.The Brand Strategist and Brand Strategy Educator shares his own journey of getting started with content creation, being comfortable with the discomfort of not really doing well in the early years, and finally achieving the little wins that got him to where he is today — a thriving personal brand with robust engagements on multiple platforms. We talk about: His professional journey and the question he asked himself that sparked the pivot in his career How trying to differentiate himself against his competitors led him to the fundamentals of branding and brand strategy The origins of The Brand Master Academy  Why he focuses his content marketing efforts on YouTube and subsequently, how he practices content repurposing to maximize his reach His advice to beginner creative professionals looking to find their key differentiating factors Marty Neumeier’s thoughts on what niching down really means and what it certainly isn’t  How taking a course by Kerwin Rae began his content creation process that helped him find his groove and voice The ability to sit in your discomfort when first putting out content and not getting a lot of views and subscribers until you go through the metamorphosis that allows you to grow in following and mileage The idea that there’s always someone a couple of steps behind you that you can help His advice on how to choose the content form to start with How he’s been leveraging the use of carousels created out of his valuable video content Where he finds his inspiration and the end goal that guides all the work he does How he balances his personal brand with client work Brand strategy trends he sees on the horizon His personal mantra that revolves around empathy Mentioned in this episode:My Brand Design Masters Podcast interview with Marty Neumeier: https://podcast.branddesignmasters.com/22Business Coach Kerwin Rae: https://www.kerwinrae.com/ To connect with Stephen, head on over to his channels:Website: https://brandmasteracademy.com/ YouTube: https://www.youtube.com/c/brandmasteracademy Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Today on the podcast, I speak with one of the most decorated pillars of brand strategy, Marty Neumeier. Marty is a bestselling author, designer, and sought-after brand consultant best known for his books: The Brand Gap (2003), Zag (2006),  The Designful Company (2008), Metaskills (2012), The 46 Rules of Genius (2014), and The Brand Flip (2015) which served as the much-awaited sequel to The Brand Gap.An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003 while Zagwas included in The 100 Best Business Books of All Time by Jack Covert and Todd Sattersten.Marty currently sits as Director of CEO Branding at Liquid Agency, is a member of the AIGA Board of Directors, and is President of the AIGA Center for Brand Experience where he edited and published The Dictionary of Brand.We talk about: His latest book: Scramble (2018), what made him want to write it, and why he decided to get into a branding thriller genre His philosophy of writing books that people finish and what he does so his readers can’t stop turning the pages “The 5 Qs of Strategy” and how it relates to design agencies His famous quote saying “Branding is a game of categories” and how the category you choose to compete in and the products and services you sell are key factors to your ability to win Why he thinks companies and firms all look the same to clients and what to do to differentiate yourself successfully His thoughts on brand differentiation and owning a space in the world Dealing with preconceptions of any kind when you’re trying to sell a service, understanding how your customers make their decisions, and working with their thought process instead of contradicting it His big move to Silicon Valley that marked his career progression from Generalist to Specialist and jump-started his career How he was able to quadruple his business in the first year by presenting himself as a Specialist How he went from charging $6k to $60k for the same packaging service in 10 years What he means when he says he isn’t charging by the hour but charging by the success What he thinks is the biggest mistake a startup agency can make and how to avoid this His advice on moving up from servicing SMEs to bigger clients  The career-changing story of getting Apple as a client and how it became his stepping stone to getting to the next level in his business Why he favors testing ideas to get actual consumer preferences over creating work based on textbooks and design history that aren’t grounded on reality How he built his credibility by niching down in software and establishing a history of testing within that niche The epiphany that led him into branding and writing books about it  His advice for designers to tap into branding in order to become more valuable and profitable  Why niching down and specializing in something don’t require you to close your doors to other opportunities What to do if you want or need to accept work that isn’t really part of what you’re trying to get known for Building your portfolio with your specialization of choice in mind and remembering that what you show is the work that you’re going to get His career trajectory, how he began his branding journey, and how his personal branding and content creation has evolved through the years How noticing the gap between what designers are doing and what companies are doing strategically led to writing his first book: The Brand Gap The huge success of The Brand Gap and how it paved the way for his other books and a workshop that was instrumental in him becoming widely popular on Slideshare and online His personal brand philosophy that you can’t build a brand on sameness, build it on difference What he thinks is the secret to building a one-man brand How he stays inspired and what topics he reads about His personal manifesto on how it’s better to be helpful than right Mentioned in this episode:Critique Magazine: https://www.amazon.com/Critique-Magazine-Thinking-Curiosity-Inaugural/dp/B0028364W0 Marty Neumeier’s Books:The Brand Gap (2003)Zag: The Number One Strategy of High-Performance Brands (2006)The Designful Company: How to Build a Culture of Nonstop Innovation (2008)Metaskills: Five Talents for the Robotic Age (2012)The 46 Rules of Genius: An Innovator’s Guide to Creativity (Voices That Matter) (2014)The Brand Flip: Why Customers Now Run Companies—and How You Can Profit from It (2015) For more information on his books or how to join his classes, head on over to hisAuthor Website: www.martyneumeier.com   Mastermind and Courses Website: https://www.levelc.org/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I talk with Jacob Cass, principal of award-winning branding agency Just Creative which boasts an impressive list of clients including Disney, Nike, Redbull, OMEGA, and Nintendo. Jacob hosts a podcast called the Just Branding Podcast and runs an industry-leading blog called Just Creative Blog. He also runs the Inner Triangle Group Coaching Mastermind where he coaches and mentors other creative professionals and helps them fuel their growth and creative mind.The recently named “#1 Branding Coach to Follow” by Yahoo! Finance talks in greater detail about the following: Why he believes there has never been a better time than now to be a designer The biggest challenges that creative professionals are experiencing now Seeking the growing number of communities that provide support for creative professionals and avoiding fake gurus that mislead and stunt creative growth His different coaching program setups and how each caters to a specific phase of a creative professional’s journey How he uses the power of asking the right questions to empower his mentees to find their way through their own growth with little guidance from him His career trajectory and how he decided to add the layer of personal branding and content development to his business The evolution of his blog from being a site that he wrote for exclusively to a passive income-generating platform that leverages affiliate marketing How committing to a 4-hour work day when he traveled the world taught him to form habits that allow him to balance his agency work with his influencer and coaching hustle How he uses inbound marketing to promote his services and the biggest selling point of his business Where and from whom he’s taken influence to build his agency and personal brand What he thinks people should watch out for in the design space His personal manifesto that he first read as a kid on a magnet stuck to his fridge For more of Jacob’s work, head on over to his channels:Facebook: https://www.facebook.com/justcreativedesign Instagram: https://www.instagram.com/justcreative/ LinkedIn: https://www.linkedin.com/in/justcreativedesign/ Twitter: https://twitter.com/justcreative Website: https://justcreative.com/ YouTube: https://www.youtube.com/c/JUSTCreative Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I reconnect with Jonathan Christian, who I first met at a conference in London, to talk to him about his incredible story of surviving not one but two near-death experiences that led him to his career today.Jonathan is CEO and Founder of We Make Stuff Happen, a Canadian-based digital marketing and training agency that helps entrepreneurs and small businesses overcome marketing challenges. A cornerstone of their service is helping SMBs achieve maximum effect by sharing stories with enthusiasm and passion.Committed to empowering entrepreneurs, non-profits, and businesses on how to successfully maneuver the ever-changing landscape of the Social Space, he talks about: His terrible 2008: the passing of his mom, losing his source of income, and a major car accident that left him with a life-threatening neck injury How this trifecta of a perfect storm helped him begin his social media marketing journey The genesis of his business and how he pieced everything together after a chance encounter that led to him securing his unique URL Leveraging a business’ unique story to strengthen brand differentiation The back and forth struggle of leveraging a brand’s story and focusing on client-centric communication (who you are VS who you serve and what you can do for them) The value of content marketing as a business development tool How he helps his clients uncover their most unique and defining differentiating factors Another near-death experience that cemented his belief that helping other people tell their story is his purpose Getting over the hurdle of just starting and how he helps his clients by leading them in with sample posts for content marketing The mindset shift he underwent to begin his journey as a course creator that now accounts for 40% of his total business Why he makes sure that his mastermind community builds confidence and belief in its participants Being ready to sell to a client that isn’t ready to buy VS being ready to help  His view on relationship selling and what the next social media trends will be His personal mantra rooted in a single question he likes to ask himself Mentioned in the episode:His Inner Circle mastermind community: https://wemakestuffhappen.com/product/inner-circle-membership/ 90-9-1 rule from my Brand Design Masters Podcast interview with Neal Schaffer: https://podcast.branddesignmasters.com/19My Brand Design Masters Guild: https://www.branddesignmasters.com/ To connect with Jonathan, head on over to his channels:Facebook: https://www.facebook.com/MakeStuffHappenLinkedIn: https://www.linkedin.com/in/jdgem/?originalSubdomain=ca Website (agency): https://wemakestuffhappen.com/ Website (speaker): https://jonathanchristian.ca/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Identified in CMO.com’s Top 10 Marketing Thought Leaders and Forbes’ Top 50 Social Media Power Influencers, Neal is a social media strategy consultant, speaker, and podcaster. He works with companies to audit their social media initiatives and creates effective social media strategies while hosting a show called the Maximize Your Social Influence Podcast. Considered a regular at Social Media Marketing World having been a speaker every year since its inception, Neal is also a published author of books on social media marketing.  His most recent book “The Age of Influence: The Power of Influencers to Elevate Your Brand (2020)” received a stellar review from John Lee Dumas who calls it “the manifesto for influencer marketing”. We talk about: His new book: “The Age of Influence” and what made him want to write it The gap between what most people consider to be influencer marketing and what its reality and actual potential is Why he highlights being an influencer yourself just as much as using influencers in his book Leveraging employees and real people to become influencers because people want to do business with people How to pick the right influencers for your brand and the number one thing to do if you want to become an influencer for a certain brand Shifting from using celebrity influencers that don’t seem very authentic to nano-influencers that are actual users and already have brand affinity to your business His career trajectory, the wake up call that convinced him it was time to start his personal brand, and his growing digital footprint today The four content mediums that help with generating influence The 90-9-1 rule that is seen across different social media platforms and how to make use of this pattern to your benefit Why building your personal brand through content creation while you’re still employed is a good career insurance  HIs trick for maximizing LinkedIn and getting people outside of your network to see your content Why he attributes a training on the Deming Cycle and a former colleague as influences to the way he does his work now His decision-making criteria in terms of where he puts his energy as a brand that seems to be doing well on various major platforms Picking a platform and doing it well until you wield influence there VS spreading yourself too thinly His two personal mantras that highlight showing up and not having any regrets about the past Books Neal authored that were mentioned in this episode: Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn (2011) Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success (2013) The Age of Influence: The Power of Influencers to Elevate Your Brand (2020) For more of Neal’s work, head on over to his channels:Amazon: https://www.amazon.com/Neal-Schaffer/LinkedIn: https://www.linkedin.com/in/nealschaffer/ Podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/ Twitter: https://twitter.com/NealSchafferWebsite: https://nealschaffer.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Today’s podcast guest, Andy Storch offers sage advice on how to network successfully and make connecting easier so you can reap all the benefits and opportunities out of them.Andy Storch is a talented development consultant who connects companies with learning and development solutions that help their people do the best work of their lives. In the same space, he hosts a podcast called The Talent Development Hot Seat where he sums up his brand of corporate talent development. He also hosts another podcast called The Andy Storch Show where he focuses on personal development and helping others get the most out of life.The sought-after talent development consultant, speaker, podcaster, and conference host talks about: His career trajectory and podcasting journey Networking and getting opportunities through relationships Making use of connections to exchange knowledge and value on different sets of expertise His advice to make connecting and starting conversations easier for introverts The many opportunities that can come from using LinkedIn to stay connected to people you used to work with His thoughts on what the next trends will be for self-marketing and personal branding The power of connecting with people who have complementary skills so you can keep learning Staying on people’s top-of-mind by creating content and adding value where you can Prioritizing which platform you spend your time on depending on which one gives you the most opportunities and business; in his case, LinkedIn The simple but very effective trick of commenting and adding value on other people’s posts that gets you recognized and opens up opportunities His affirmations that he likes to recite every morning to align himself to his goals  For more of work, head on over to his channels:Instagram: https://www.instagram.com/andy_storch/LinkedIn: https://www.linkedin.com/in/andystorch/ Podcast: https://www.advantageperformance.com/talent-development-hotseat/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Roger is a speaker, podcaster, and marketing guru with a stellar 25-year career in “big corporate” handling some of the biggest brands in the UK. Today, he runs a thriving marketing agency and consults with companies on effective marketing strategy.We talk about: His 25-year career in “big corporate” marketing How digital marketing restrictions and the resistance to using it in corporate paved the way for him to take the leap into solopreneurship His view of technology giving rise to the mistake of confusing marketing with communication The two prongs of strategy that make communication effective Content being a long game: how he landed a consultancy project only after episode 89 of his podcast and how I waited two years before a YouTube video of mine went viral What he’s seeing on the horizon for branding and marketing for SMEs The three questions you need to ask yourself to formulate your core offer Being better than your competition vs. being different than them How embracing your own personality and building your own personal brand can help with brand differentiation Starting off communication with a question that is client-centric and other best practices in his website His personal mantra on simplification For more of work, head on over to his channels:LinkedIn: https://www.linkedin.com/in/rogeraedwards/ Podcast: https://rogeredwards.co.uk/maf/ Twitter: https://twitter.com/Roger_Edwards Website: https://rogeredwards.co.uk/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I speak with Ian Paget who found his career path after a Moped accident. Ian recounts how he somewhat fell into the industry as a Graphic Designer turned Creative Director and now internationally known as the award-winning designer behind Logo Geek  — a top-tier logo design service based in Manchester, UK.We talk about: His career path and how his love for art as a kid eventually led him to his stellar design career The Moped accident that got him out of the first job he knew wasn’t for him and into the company that he’s grown with for 10 years where he currently sits as Creative Director Overcoming the learning curve from print-based work to web design when he moved on to agency work  His genuine passion for learning The humble beginnings of Logo Geek as a simple means for him to learn logo design  How taking on a side hustle originally intended for extra pocket money turned into a very successful creative entrepreneurship How he used his knowledge of SEO to build organic growth that landed him top rankings on Google searches How he builds passive income from affiliate marketing and sponsorships What he did to build an email list of 12,000 subscribers and his advice for others who want to do the same His personal mantra Ian is a logo designer, blogger, podcaster, twitter personality, and moderator of a thriving Facebook community. His agency work as Creative Director has landed him the role of lead designer on projects for companies including Barclaycard, Yakult, and GlaxoSmithKline.For more of Ian’s work, head on over to his channels:Twitter: @logo_geekWebsite: https://logogeek.uk/Logo Geek on Facebook: https://www.facebook.com/groups/logogeek/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

The recognized international business mentor, keynote speaker, podcaster, blogger and bestselling author of “Virtual Freedom” and “Rise Of The Youpreneur” talks about the following: How accepting the reality that “you don’t know what you don’t know” actually fuels growth as an entrepreneur How being schooled in a meeting paved the way to this realization The importance of being self-aware What sets really successful entrepreneurs from those who don’t do that well The importance of productivity and delegation How to buy more time What causes entrepreneurs to burn out Why entrepreneurs never want to admit they’re wrong The mindset shift that allows personal brands to achieve their goals by investing in specialists  Learning new things at 46  His complicated history with YouTube and his plans of leveraging it more Hiring YouTube and video specialists to work with him and teaming up with companies that promote growth on the platform The importance of speaking the language of the platform you’re on without going off-brand  His opinion on what the next marketing and branding trends will be Why staying true to yourself and finding the right balance of what to share will attract the right audience Why he believes that entrepreneurs should appreciate their own work Chris Ducker hosts the annual Youpreneur Summit, which is held in London, U.K. each November. He is also the self-proclaimed ‘Proudest Brit’ doing business online!To connect with Chris, head on over to his channels:Twitter: https://twitter.com/ChrisDuckerWebsite: http://www.chrisducker.com/YouTube: https://www.youtube.com/user/chrisduckerYoupreneur.FM podcast: https://youpreneur.com/podcast/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Daniel Scott is a digital designer, certified Adobe instructor, and a regular speaker at the annual Adobe MAX Conference. A self-proclaimed software nerd, Dan built Bring Your Own Laptop, an online video training platform that houses an impressive library of Adobe tutorials that cater to all stages of learning and equip its students with real world applications of Adobe softwares.The winner of multiple Adobe teaching awards talks in greater detail about the following: His career journey and how he actually shifted from studying finance in University to design The early years of juggling design freelancing work with training and teaching night classes How his love for training brought him from teaching night classes at University, to setting up a physical classroom, and then the eventual dive into a fully online setup The range of formats of his courses and how it caters to different skill levels and needs How he does his own marketing and why distributions plays a key role in it Seeing the potential of taking on side hustles The importance of building a library of evergreen content His advice on how to bulletproof your business  How he handles finding new opportunities when he hits the ceiling of a current venture Understanding the customer journey and architecting your solution around solving that A simple work philosophy that allows him to charge 5 times more His personal mantra where he uses a visualization of waves on the beach  To learn more about Dan’s work and his courses, head on over to his channels:Instagram: @bringyourownlaptopTwitter: @danlovesadobeWebsite: https://www.bringyourownlaptop.com/ For Instructors: https://www.instructorhq.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

If there’s anyone that can attest to self-actualization being the fruit of being able to take control over your life and the ability to master yourself, it’s Roberto Blake. In this episode, I talk to Roberto about his family life that influenced his mindset early on, how his non-linear career trajectory affected his work ethic, overcoming depression to get to where he is today, and his philosophy for doing the work he does.The top-tier creative entrepreneur, YouTube Certified content creator, and sought-after keynote speaker and I discuss: His recent tweet theme that circles around personal empowerment How his upbringing contributed to him being raised to be a self-empowered critical thinker His watershed moment and the many turns he took transitioning from agency work to freelance and eventually building his personal brand His views on self-initiated or free work as means to maintain creative control while gaining client references Working for experience vs working for exposure How he developed his abundance mindset and why he’s all about leveraging  Taking the “beatdown” of owning up to his choices at the expense of his self-confidence The “Fire Me or I quit” decision Why he sees himself as a true-born entrepreneur The standard by which he measures himself against Expanding his content themes and why he believes everything we do is a lifestyle How the difference between where he is on Maslow’s Hierarchy of Needs and where his audience is affects what he teaches His Create, Grow, and Earn Framework Separating your economic value from your human value  How not having ownership of his time, work, and relationships pushed him into depression Taking back control through doing independent work and working out personal resentments  His radical transparency with his earnings and altruistic giving of learnings being means to pay it forward for all the training he himself received Why chasing the feeling of pleasing his parents translates to him wanting to empower and share knowledge to others His thoughts on achieving mastery, being multi-creative, and how to self-actualize creatively  Being intentional and purposeful about choices but trusting the process at the same time Why a career is like a web, not a ladder and how this is telling of a creative’s non-linear approach to life Why knowing what to do beyond victory is as important as knowing how to achieve it How he fell back in-love with taking photos, picked up wedding photography gigs, and allowed it to challenge himself and meet new people Finding the fulfillment of seeing growth in others through hands-on, people to people mentorship What’s next for him and what audiences can look out for in his next videos His concept of net happiness A practical guidebook of his Create, Grown, and Earn Framework that’s in the works How he applies the Japanese concept of Ikigai in everything he does Why he believes quality and quantity are non-combative and what should actually be more prioritized above the two His advice to younger creatives to be consistent first before exceptional The 4 Rs of Entrepreneurship that he lives by  His personal mantra Roberto Blake is the Founder of Awesome Creator Academy where he motivates and mentors small business owners and content creators on how to build their brands and businesses. He has created over 1000 educational videos on his YouTube channel and regularly speaks at his Create Something Awesome podcast where he has reached millions and inspired even more to embrace their creativity and achieve their ambitions.To connect with Roberto, head on over to his channels:Instagram: @robertoblakeTwitter: @robertoblakeFacebook: https://www.facebook.com/Robertoblake2/LinkedIn: https://www.linkedin.com/in/robertoblakeWebsite: https://www.awesomecreatoracademy.com/YouTube: https://www.youtube.com/channel/UCovtFObhY9NypXcyHxAS7-QThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Nicole helps entrepreneurs, influencers, and business owners improve their marketing results through coaching programs that highlight stellar personal branding and engaging content marketing.She talks about her career transition from holding a senior level position in corporate to building her own marketing business and how she juggles developing her personal brand and doing client work.We talk about: What brought on her shift from corporate to personal branding The differences between being part of a corporate marketing team and being on your own How she handled impostor syndrome and the challenges that came with doing everything on her own as a solopreneur How she leveraged her corporate experience to find her niche and succeed in it The beginnings of Lollipop Social and how inspiration for its name came from a random airport experience with her son The first thing she did to scale her business that made all the difference How a major setback in her business opened doors to bigger opportunities Allowing audiences a glimpse of how you work through videos so they feel like they know you and are more enticed to work with you Her Chocolate Cake Model that allows her to remain authentic to her audience while drawing the line with oversharing  Why she believes in the power of showing up, knowing your audience, and knowing your “why” Nicole’s marketing career started at the Financial Times over 20 years ago. Today, she is a Chartered Marketer who develops sweet success from superb marketing strategies through Lollipop Social, a sought-after Social Media Coach, and Events Speaker.To connect with Nicole, head on over to her channels:LinkedIn: https://www.linkedin.com/in/nicoleosborne1/YouTube: https://www.youtube.com/c/NicoleOsborneWunderstarsInstagram: https://www.instagram.com/wunderstars_/Twitter: https://twitter.com/WunderstarsWebsite: www.lollipopsocial.co.uk Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I speak with Natalie Hailey, CEO and Founder of Hot Content UK — an end-to-end content marketing agency that specializes both in creating and maximizing the bandwidth of existing content to rapidly accelerate channel growth. Natalie is the embodiment of the quote “Whatever you give a woman, she’s going to multiply”. Give her one YouTube video and she’ll create endless content with it!We discuss: Her career trajectory from being a realtor to a copywriter to Hot Content UK CEO and Founder The manifestation of her niche through a chance encounter with a client Allowing brands to focus on creating great content while offloading publishing, repurposing, and promotion to an outsourced manager What content repurposing is and why her agency champions it The best original form of content that opens up the most possibilities Tipping the scales between specializing in a specific service and being flexible to client needs How she arrived at her podcast format and why you should also take the time to consider how you build your content stream Tiktok’s rising popularity and how businesses can maximize it in the future The importance of seemingly small details like YouTube thumbnails  Her personal mantra For more of Natalie’s work, head on over to her channels:Instagram: https://www.instagram.com/natalie_hotcontent/Website: https://www.hotcontent.co.uk/YouTube: https://www.youtube.com/channel/UCSf87a4GMhExMAIBHdES3zg Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I speak with Ben Amos — Creative Director of video strategy and production agency Innovate Media and CEO of Engage Video Marketing. Undoubtedly the go-to guru for video strategy, Ben recently landed a highly coveted speaking engagement at Social Media Marketing World 2020.The video maven and well-known podcaster talks about the following: How he landed his SMMW2020 speaking gig Broadening networks through the reciprocal relationship of creative entrepreneurs exposing each other to their audiences  His video strategy philosophy Tips on how to combat hesitations on going into video  Creating an audience-centric video strategy vs. posting random content A simple mindset shift about creating videos that will get you more views How he leverages the power of a personal brand behind his agency brand Creating the Online Video Strategy Blueprint for video producers  The motivations behind Engage Video Marketing Academy How to know where to post your videos Upcoming trends in video strategy and production To connect with Ben and for more information on his services, head on over to his channels:Twitter: https://twitter.com/engage_benLinkedIn: https://au.linkedin.com/in/beninnovateWebsite: http://engagevideomarketing.com/To join the academy: https://engagevideomarketing.com/academy/For video producers: http://www.onlinevideostrategyblueprint.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Gavin is an ads guru and creator of the Funnel Academy - a membership site that offers video courses that provide invaluable strategies on how to run ads and actually get results from them. He is a massive fan of step-by-step processes and frameworks so the academy follows a roadmap that underscores not just information and resources but also in-depth training and implementation.We talk about: The two parts of his business His non-linear career path and why he decided to offer training in a community setting Why he starts his Funnel Academy roadmap with mindset fine-tuning Tipping the scale between providing information and promoting implementation  One of the biggest hurdles he faces in running ads for others What could be causing the roadblock when ads don’t get results His personal mantra borne out of being a good influence and doing honest work in a market that has bad practices in it A Podiatrist member of the Funnel Academy whose business and life changed completely as a result of his courses Social Media Marketing World, the door it opens to build connections, and the power that simply being open to conversation has To connect with Gavin, head on over to his channels:Instagram: https://www.instagram.com/mrgavinbell/Twitter: https://twitter.com/MrGavinBellFacebook: https://www.facebook.com/MrGavinBell/LinkedIn: https://uk.linkedin.com/in/mrgavinbellYouTube: https://www.youtube.com/channel/UCYwX0DRfD06rx1E9iNa7fFwWebsite: https://mrgavinbell.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode of the Brand Design Masters Podcast, I talk to Clare Josa — a leadership mentor, speaker, podcaster and 8-time author who has spent 15 years studying imposter syndrome. Following the successful completion of a comprehensive research study on the subject matter, Clare has just written and published a book entitled “Ditching Imposter Syndrome” where she breaks down what she refers to as the 4Ps or telltale signs of having imposter syndrome.Considered to be one of the most accomplished experts on the subject, Clare discusses the following: Common characteristics of those suffering with imposter syndrome 4Ps: symptomatic traits of someone with the condition On branding: how starting by specializing in what she’s good at and niching down her personal brand on the subject eventually opened more doors of opportunities for her business Maximizing social media: getting echoes VS getting conversions Why depth is more important than width when it comes to exposure Steps in recovering from imposter syndrome How to turn that little critic in your head into your cheerleader without going to war with it Her personal mantra For more resources on imposter syndrome or more of Clare Josa’s work, head on over to her channels:Free Download: ABC Cheatsheet and .MP3: http://www.clarejosa.com/philipPodcast: http://www.clarejosa.com/revolutionary-women-new-podcast-clare-josaWebsite: http://www.clarejosa.comTwitter: https://twitter.com/ClareJosaThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/museFOLLOW ME ON TWITTER:https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusenLIKE ME ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides  design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

In this interview, I talk with Amy about her career as a new media triple threat—YouTuber, keynote speaker and best-selling author. We discuss her rebranding efforts, dealing with evolving content, coaching people with her mantra of going after the life you want, and leveraging online communication to make this a reality.The social media maven, vlogging sensation and marketing guru does what she does best and gives an articulate account of the following: How her career developed as a result of doing things people were afraid to do Rebranding and the steps she took to really nail who her audience is Segmenting her brands but also developing a complementary relationship between each one Being purposeful VS spreading yourself too thinly on social media Why people are joining the conversation on Facebook Messenger or Instagram more than Twitter or Snapchat How being an introvert turns out to be a great asset despite being a brand that harnesses online video communication greatly How she stays inspired Her personal mantra that she’s known for across the board Amy owns two marketing companies — Aftermarq and Vlog Boss Studios, creator of the popular YouTube series Savvy Sexy Social, and author of the best-selling book Vlog Like a Boss: How to Kill It Online with Video Blogging.For more of Amy Landino’s work, head on over to her channels:Website: https://amylandino.comTwitter: https://twitter.com/SchmittasticInstagram: https://www.instagram.com/schmittastic/Facebook: https://www.facebook.com/officialamylandinoYouTube: https://www.youtube.com/channel/UCR9gMSj0UUxGvgfpNhhF3JwLive with Amy: https://www.youtube.com/channel/UCMKC0QF4WrVIXdotkh6HG6wVlog Boss radio podcast on iTunes: https://podcasts.apple.com/us/podcast/vlog-boss-radio/id872395184Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides  design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

Establishing a reputation and presence for yourself outside of work or the definition of your job or agency is important. In this episode, I talk about why building your personal brand doesn’t need to be complex and provide you with a break down of what you’ll need to get started on developing your own personal brand.Mentioned in the podcast:9 Brand Design Elements Your Brand MUST Have for Designers and EntrepreneursJeff Bezos’ first Amazon officeThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides  design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

We discuss his non-linear career path stemming from being exposed to both analytical and creative schools of thought early on in his family life, the importance of a lifetime of learning, and interestingly enough how he and his team landed an interior design job because of a strong sense of story. That last one opens up a multitude of possibilities and challenges the usual perspective on how to get clients.The Emmy award-winning designer talks in greater detail about the following: How to constantly challenge yourself and consistently grow The evolving process of branding his personal brand, Blind, Inc, and The Futur How he gets clients Bulletproofing your creative career Tipping the scale between being a Generalist VS Specialist How to stay inspired Two things that designers or creative people need to possess His two personal mantras To connect with Chris Do, head on over to his channels:Instagram: https://www.instagram.com/thechrisdo/Twitter: https://twitter.com/theChrisDoPinterest: https://www.pinterest.ph/theChrisDo/The Futur on YouTube: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvogThe Futur on Facebook: https://www.facebook.com/theFuturisHereThe Futur on Twitter: https://twitter.com/thefuturishereThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/museFOLLOW ME ON TWITTER:https://twitter.com/philipvandusenSUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusenFOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusenLIKE ME ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides  design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

The reality is that many creative people express themselves in  a range of creative ways. In this episode, I talk about how being a multi-creative becomes a strength, the right approach to it that unlocks its greatest advantages and when to make the tough decision to walk away from a creative outlet that is holding you back from achieving your goals.Here are some of the topics I dive into: Different types of multi-creatives Nurturing a creative outlet that feeds your creativity The most important question to ask yourself The right age to get into a creative interest Ebb and flow between different passions Importance of having a creative outlet outside of your main line of work Making the tough call of eliminating verticals Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE ME ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides  design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

At his core, Chris is a problem solver. We discuss rising up to the challenge of finding solutions to our clients’ problems but more importantly, how this entails constant improvement, getting your personal brand out there, and being intentional about showing up every single day and getting the work done.We talk about: His own mentors  The importance of opening yourself up to input in an industry that is all about output How to stay inspired to keep on learning The beginnings of his now seamless brand design Context marketing applied to the Youpreneur Summit landing page P2P connections, the power of personal branding, and how to get yourself out there in a way you’re comfortable with Trends to watch out for: the consistent weight of video as a vehicle, the rise of behind the scenes type of live videos, and the enduring importance of prioritizing your personal online hub Chris’ personal mantra For more of Chris Ducker’s work, head on over to his channels:Website: http://www.chrisducker.comTwitter: https://twitter.com/ChrisDuckerYouTube: https://www.youtube.com/user/chrisduckerYoupreneur.FM podcast: http://www.chrisducker.com/podcastThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides  design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

This episode gives valuable insights on what it means to have a great career and achieve success especially to those who have been messaging me about identifying their passion, stepping into their purpose, and finding success in all these. I'll give you a hint: the secret lies in taking advantage of tangential opportunities that present themselves and leveraging them for the new skills they can teach you and keeping at it despite any challenges that come your way.I talk more about these in the podcast but here are some truths you probably didn't know about me:1. Branding was never my first career--I studied to be something else!2. I went through several watersheds in my career before I found contentment in what I was doing. I share why you will too and how you’ll be better for it.3. I was over 30 when I began my career in branding and design. So don’t think it’s ever too late to start. Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides  design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

In this episode I touch on how the podcast is about the power of design and branding to build successful and profitable businesses. This is significantly relevant especially with today’s creative economy exploding and the growing need for creative professionals to meet that demand for creative content.The podcast will take on a variety of topics through formats including solo sharing, guest host chats, interviews, or through repurposed video content from my YouTube channel.Some topics you can expect in future episodes include: improving creative skills (branding, designing, writing, editing) personal branding networking marketing mechanisms of building a creative business It’s my hope that the many valuable topics and discussions bring you closer to becoming what I call the 3Rs: Recognized, Remembered, and Revered.I’ll be completely transparent in sharing everything I’ve picked up in my long and successful career, from everything I wish I knew to everything I’m learning now, to help benefit you and your personal career or business.This step to expand the reach of these valuable learnings from my YouTube channel and brand•muse newsletter to the podcast airwaves will help more of you become indispensable partners to your clients and enables your business to soar.Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides  design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.