With the UEFA Women's Euro 2022 kicking off this month it felt like the perfect time for Footballco's Alex Manby to sit down with Kayleigh Grieve, Women's Football Marketing Manager at UEFA to discuss the forthcoming showcase event. Alex and Kayleigh discuss the challenge of attracting young girls into women's football, UEFA's goals for the tournament and also the challenges faced in making sure as many fans as possible can watch the matches in packed stadiums.  You can follow the UEFA Women's Euro 2022 on… Instagram: https://www.instagram.com/weuro2022/ TikTok: https://www.tiktok.com/@womensfootball For more details on the tournament and ticketing visit: https://www.uefa.com The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's Footballco Business Podcast Alex Manby welcomes TikTok content creator Ben Black. Ben was an early adopter of TikTok  (back when it was called Musically) and has gone on to build a huge audience on his platform that, in turn, has attracted some major brands looking to tap into that audience. Alex talks to Ben about the potential he saw in the platform in those early days, how he stays ahead of the game, how brands can work with TikTok creators and his plans for the World Cup. You can find Ben on TikTok here: https://www.tiktok.com/@ben The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from Footballco via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the Footballco Business Podcast is all about the most famous of all football competitions, the Emirates FA Cup, as it celebrates the 150th anniversary of the first-ever FA Cup Final. Alex's guest on today's show is Ryan Armstrong, Senior Brand Manager at the Football Association and the man in charge of marketing the oldest national football competition in the world. Ryan talks about the competition's proud history, how it attempts to market itself to young fans and striking the balance of celebrating the past whilst also embracing the future! Alex and Ryan also talk about how the media consumption of the competition has changed through the years and how the FA aligns its content with that of the traditional TV broadcasters. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the Footballco Business Podcast we're talking about the Women's Champions League with DAZN's VP of rights partner relations, Katie Smith. In 2021 global sports streaming service DAZN acquired the rights to broadcast the women's Champions League and on this show Alex digs deep into the objectives of that deal, the expectations for the future and if the rights ownership is living up to expectations, in terms of audience numbers, Alex and Kate also discuss the 2022 women's Champions League quarter-final clash between Real Madrid and Barcelona which saw a record-breaking 91000 fans pack out the Camp Nou to witness El Clásico in the flesh. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from Footballco via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Wolves, LAFC, Sabrina Comms & BOL on clubs becoming bigger than football. We're off to Miami for this episode of The Footballco Business Podcast as we step on stage at Soccerex Americas. Footballco's PR Manager, Paul Rayment hosted a live panel discussion during the event in Maimi which focused on how football clubs need to look outside of their sport to attract and engage fans. A panel of four industry experts discussed how areas like gaming, music and lifestyle have become integral to a modern football club's DNA and how that can be leveraged both in terms of fan engagement and commercially. On this podcast you will hear from: Russell Jones (General Manager at Wolverhampton Wanderers FC) Rich Orosco (Chief Brand Officer at LAFC) Sabrina Carroza (PR consultant and founder at Sabrina Comms) Tiago Pinto (Founder & CEO at Bol) The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What would you do if you were given a blank sheet of paper and told to create a brand new Major League Soccer team? That was exactly the proposition that faced Darren Eales, president of MLS team Atlanta United and the guest on today's Footballco Business Podcast.   Founded in 2014, Atlanta United are one of the world's newest football clubs but one that has a strong following that watches them week in, week out in the 73,000 capacity Mercedes Benz Stadium. On this show Darren discusses how they established their passionate fanbase, what was on his "to do" listen when he became the club's first hire back in 2014 and what other football clubs around the world can learn from Atlanta's "fan first" approach.   He and Alex also discuss Atlanta's connection with the local Hip-Hop music scene AND Darren's infamous performance with rapper (and Atlanta fan) Waka Flocka Flame to celebrate Atlanta United making the 2021 MLS Cup Playoffs. You can watch that video here: https://www.youtube.com/watch?v=6us_hdAegks   The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.   Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn.   The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

For many football fans who look back on the 90s with fond memories, Mundial magazine is somewhat of a bible. For those who work in the print industry, it is a blueprint. A beautiful magazine with well-told stories and an example of an incredibly high watermark of modern journalism.   On this episode of The Footballco Business Podcast Alex speaks to one of the men behind the magazine, Owen Blackhurst, co-founder of the award-winning publication.   Owen talks about the challenges of not only turning to print when the rest of the world was going digital but also about keeping the magazine going during the Covid crisis, his favorite cover stars and the future of Mundial as a publication.   You can follow Mundial on Twitter and Instagram @MundialMag and order back issues of the magazine via the website http://mundialmag.com   The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.   Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn.   The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Harnessing the power of the latest social media platforms to engage football fans can be a tough line to walk. Being authentic whilst also sticking to rigid brand guidelines is a challenge that some football clubs just don't take on. That's not the case at Juventus where this episode's guest, Mike Armstrong, leads a team of content creators whose job it is to interact with fans of the Serie A club in new and innovative ways. Mike joined Juventus from a background in esports, bringing with him a knowledge of platforms such as TikTok and Twitch, both of which he has integrated into the communications strategy at Juventus to great effect. On this show, he and Footballco's Alex Manby discuss what content has worked best on the platform, the growth potential within these channels and the strategy behind using them to announce the arrival of flagship signings such as Dusan Vlahovic who joined the club in the 2022 January Transfer Window. You can see Juve's excellent TikTok and Twitch content via the below links: TikTok: https://www.tiktok.com/@juventus Twitch: https://www.twitch.tv/juventus The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from Footballco via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

How can a domestic football league, such as Japan’s J League, grow its brand and status so it can compete with the European superpowers? That is one of the questions being answered in this episode of the Footballco Business Podcast as Alex Manby sits down with J League's Global Business officer, Kei Koyama to talk about the future of the competition. They also discuss the impact that European superstars such as Andrés Iniesta have impacted the league's reputation outside Japan, the league ground-breaking rights deals and the vision for growth and expansion in the future. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Footballco Business Podcast, we look at the world of digital innovation in women's football and how brands can better understand and activate in this space. To do this. Alex speaks to Nora Henriksson Head of Sport and Managing Director at Media.Monks. Media.Monks are a digital advertising agency who work with brands such as FIFA, Epic Games and Nike on their activations in (and out of) the women's game. On this show, you'll learn more about Media.Monks work with football's governing body, the surprising demographics of the women's football audience and how brands should be approaching their partnerships with the women's game.  The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Changing a club crest can be a risky move in football. Inevitably making alternations to a core piece of a football clubs identity can cause strong reactions from the fanbase and there are countless examples of when clubs have got it wrong. Inter Milan however are a club that in recent history got it very right. In March of 2021 Inter Milan revealed their new club logo and IM Inter brand as part of their efforts to engage with young audiences on a global scale and extend the brand beyond football and into fashion and entertainment. On this episode of the Football CO Business Podcast Alex Manby speaks to Luca Danovaro, Chief Marketing Officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the fans and what the future holds for one of the most iconic clubs in European football. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

He's gone from the pitch to the podcast to the pundit's chair but now former England, Tottenham and Liverpool striker Peter Crouch could be facing his toughest challenge yet. In a new documentary series 'Peter Crouch: Save Our Beautiful Game' Crouch is stepping into the boardroom at Nation League club Dulwich Hamlet to see if his footballing experience can help change the club's fortunes. In this episode, Peter not only talks about his work with the club but also how he's coped with life after football, the pressures of social media on the modern professional and why he would have loved to have been a pro in the 1970s. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com/ Peter Crouch: Save Our Beautiful Game, available to stream on discovery+ from Tuesday 29th December Learn more about your ad choices. Visit megaphone.fm/adchoices

20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every year with their Rainbow Laces campaign - their annual day of messaging that sport is everyone's game! Ahead of the 2021 campaign Alex Manby spoke to Erin Williams, Sport Engagement Manager for Stonewall, about this years 'Lace Up and Speak Up' campaign, the impact that Rainbow laces are having on the acceptance of LGBTQ+ communities in sport and how Premier League stars like Jordan Henderson and Conor Coady has helped grow awareness around the globe. You can find out more about the work Stonewall do and Rainbow Laces Day via: https://www.stonewall.org.uk/our-work/campaigns/rainbow-laces The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan Wood, Co-Founder and Head of Partnerships at the World Football Freestyle Association, is the guest on this week's podcast as we delve deep into the world of freestyle football. In this episode, you can hear Dan talking about the growth of freestyle as its own sporting entity, the value of social media in reaching and engaging with new and existing audiences and how the WFFA work with brands around the world to deliver campaigns. You can find more on the WFFA here: https://thewffa.org The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The FootballCo Business Podcast we delve deep into the world of football sponsorship with Guus Pennings, Head of Brand and Sponsorship at Philips. Philips have the longest-standing brand/club partnership in world football and Guus discusses how both parties have kept that relationship fresh in an ever-changing footballing landscape. He also talks about how Philips assist PSV from a footballing perspective by exploring new technologies and why the brand made the decision to give up its long-standing shirt sponsorship deal. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of the FootballCo Business Podcast is all about football shirts; the technology, the design and the big-money deals that lie underneath the thin layer of polyester that sparks so much passion amongst fans. FootballCo's Alex Manby sits down with former Puma and Umbro designer Rob Warner to chat about his experiences working with teams like England and Manchester City, his role in one of the most controversial kits of all time and what it is like pitching ideas to football legends like Hristo Stoichkov. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. This podcast will give unrivalled access to some of the most creative minds in sport, getting their views on the business of the beautiful game - from partnerships and branding to esports and new platforms. Plus, we'll look at what the future holds for fan engagement and how rights holders, brands and players are rewriting the football rulebook There is a brand new conversation every week so make sure you are following this show wherever you are listening to podcasts and find out more at footballco.com. The Footballco Business podcast… coming soon! Learn more about your ad choices. Visit megaphone.fm/adchoices