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Social Media Marketing Podcast Profile

Social Media Marketing Podcast

English, Marketing, 1 season, 613 episodes, 4 days, 9 hours, 27 minutes
About
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Social Posting Strategy: Building Community and Connection

Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? To explore social posting strategy, I interview Katie Brinkley.Guest: Katie Brinkley | Show Notes: socialmediaexaminer.com/600Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/1/202442 minutes, 4 seconds
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How to Create YouTube Video Podcasts That Perform

Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? To explore creating video podcasts on YouTube, I interview Jay Clouse.Guest: Jay Clouse | Show Notes: socialmediaexaminer.com/599Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/25/202443 minutes, 4 seconds
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Social Content Strategy: How to Build a Loyal and Profitable Audience

Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? To explore a social content strategy, I interview Allie Mason.Guest: Allie Mason | Show Notes: socialmediaexaminer.com/598Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/18/202444 minutes, 54 seconds
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How to Get the Most Out of LinkedIn

Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? To explore a creative way to get more out of your LinkedIn activities, I interview Louise Brogan.Guest: Louise Brogan | Show Notes: socialmediaexaminer.com/597Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/11/202445 minutes, 1 second
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How to Prepare for a Changing Meta Ads Landscape

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer.Guest: John Loomer | Show Notes: socialmediaexaminer.com/596Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/4/202445 minutes, 13 seconds
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2023 Was Hard…

In this special episode, Michael Stelzner openly shares numerous professional and personal challenges he faced in 2023, including significant financial struggles in his business. Despite difficult setbacks and changes, Stelzner maintains a growth mindset focused on learning, letting go of what is not working, and refocusing on what brings value. With resilience and commitment to his staff, he continues moving forward with creativity and purpose.You can message Michael at:facebook.com/stelzner/linkedin.com/in/stelzner/twitter.com/mike_stelznerSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/29/202328 minutes, 19 seconds
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Four Constraints That Fuel Deeper Creative Output

Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? To explore how constraints can unlock creativity, I interview Andrew Davis.Guest: Andrew Davis | Show Notes: socialmediaexaminer.com/595Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/28/202348 minutes, 12 seconds
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Three Behavioral Science Tips for Better Marketing Results

Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? To explore behavior science tips that lead to better marketing results, I interview Nancy Harhut.Guest: Nancy Harhut | Show Notes: socialmediaexaminer.com/594Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/21/202348 minutes, 20 seconds
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How to Clearly Convey Your Marketing Value to Your Boss or Clients

Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds.Guest: JJ Reynolds | Show Notes: socialmediaexaminer.com/593Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/14/202343 minutes, 30 seconds
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Adopting AI Inside Your Business: Getting Your Team Ready for Change

Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? To explore how to adopt AI inside your business, I interview Ron Callis.Guest: Ron Callis | Show Notes: socialmediaexaminer.com/592Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/7/202348 minutes, 31 seconds
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Content Marketing Strategy in the Age of AI

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? To explore content marketing strategy in the age of AI, I interview Robert Rose.Guest: Robert Rose | Show Notes: socialmediaexaminer.com/591Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/30/202345 minutes, 24 seconds
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Positioning Business Leaders for Success Using LinkedIn

Want to leverage the reputation of your company’s leadership on LinkedIn? Wondering what types of content your owner or CEO can write about? To explore how to position leaders to take advantage of LinkedIn, I interview Richard Bliss.Guest: Richard Bliss | Show Notes: socialmediaexaminer.com/590Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/23/202344 minutes, 56 seconds
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Social Content Repurposing: An Easy System for Creating Great Content

Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? To explore a strategy for social content repurposing, I interview Amber Figlow.Guest: Amber Figlow | Show Notes: socialmediaexaminer.com/598Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/16/202346 minutes, 7 seconds
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Showing Up Authentically on TikTok: Being Imperfectly You

Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? To explore a process that provides flexibility and allows you to show up authentically on TikTok, I interview Tyla Brimblecombe.Guest: Tyla Brimblecombe | Show Notes: socialmediaexaminer.com/588Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/9/202344 minutes, 20 seconds
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How to Easily Create Instagram Reels

Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? To discover how to easily create Instagram reels, I interview Laura Bitoiu.Guest: Laura Bitoiu | Show Notes: socialmediaexaminer.com/587Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/2/202338 minutes, 4 seconds
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Optimizing for TikTok Search: How to Reach a Larger Audience

Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? To explore TikTok search and what it could mean for marketers, I interview Melissa Laurie.Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/586Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/26/202344 minutes, 52 seconds
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How to Target With Google Search Ads

Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? To discover how to target the right prospects with Google Search Ads, I interview Brooke Osmundson.Guest: Brooke Osmundson | Show Notes: socialmediaexaminer.com/585Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/19/202344 minutes, 22 seconds
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Creating a Short-Form Video System That Scales for TikTok and Beyond

Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? To discover how to build a system for creating short-form video on TikTok and beyond, I interview Austin Falter.Guest: Austin Falter | Show Notes: socialmediaexaminer.com/584Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/12/202345 minutes, 53 seconds
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Using AI to Simplify Content Marketing Workflows

Want to simplify your content creation process? Wondering how AI tools can help? To discover how to use AI tools to enhance your content marketing workflows, I interview Mike Kaput.Guest: Mike Kaput | Show Notes: socialmediaexaminer.com/583Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/5/202347 minutes, 47 seconds
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How to Improve Your Instagram Results: Small Changes With Big Impacts

Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? To discover how to improve your Instagram account, I interview Jade Beason.Guest: Jade Beason | Show Notes: socialmediaexaminer.com/582Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/28/202345 minutes, 38 seconds
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Building in Public: Leveraging Twitter for More Reach

Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? To discover how to build in public by leveraging Twitter, I interview Arvid Kahl.Guest: Arvid Kahl | Show Notes: socialmediaexaminer.com/581Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/21/202348 minutes, 37 seconds
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How to Be More Creative With Your Instagram Content

Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? To discover how to be more creative with your Instagram content, I interview Manu Muraro.Guest: Manu Muraro | Show Notes: socialmediaexaminer.com/580Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/14/202345 minutes, 24 seconds
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Short-Form Video Strategy for Business With Reels and TikTok

Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? To discover a strategy to create compelling short-form video for social media, I interview Jera Bean.Guest: Jera Bean | Show Notes: socialmediaexaminer.com/579Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/7/202349 minutes, 13 seconds
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Leveraging the LinkedIn Algorithm for Maximum Exposure

Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? To discover how to take advantage of the LinkedIn algorithm to maximize your exposure, I interview Richard Van Der Blom.Guest: Richard van der Blom | Show Notes: socialmediaexaminer.com/578Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/31/202344 minutes, 4 seconds
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Advanced AI Tools for Video, Newsletters, and Articles

Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work? To discover AI tools for content creators, I interview Matt Wolfe.Guest: Matt Wolfe | Show Notes: socialmediaexaminer.com/577Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/24/202346 minutes, 13 seconds
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Marketing Disrupted: Perspective on a Changing Industry

Do you feel like everything around you is in flux? Are you wondering what to do about the changing nature of marketing? In this special episode, Michael Stelzner shares his perspective on disruption.Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/18/20239 minutes, 5 seconds
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Advanced Scaling With Facebook Ads

Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale? To discover three advanced strategies for scaling Facebook ads to grow your business, I interview Tim Burd.Guest: Tim Burd | Show Notes: socialmediaexaminer.com/576Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/17/202341 minutes, 55 seconds
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How to Build an Internal Facebook Ads Team to Scale Any Business

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? To discover how to build a team to scale your Facebook and Instagram ads management, I interview Nick Shackelford.Guest: Nick Schackleford | Show Notes: socialmediaexaminer.com/575Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/10/202345 minutes, 28 seconds
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Video and Storytelling: How to Connect With an Audience

Want to grow your business? Wondering how to create videos that position you as a relatable authority? To discover how to use video to connect with your target audience, I interview Virginia Kerr.Guest: Virginia Kerr | Show Notes: socialmediaexaminer.com/574Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/3/202344 minutes, 54 seconds
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Instagram Stories: Creation to Conversion for Marketers

Want to convert more followers on Instagram? Wondering how Stories can help you close more business? To discover how to convert with Instagram Stories, I interview Chelsea Peitz.Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/573Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/27/202347 minutes, 44 seconds
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How to Batch Instagram Reels Content Efficiently

Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time? To discover how to batch your Instagram reels, I interview Elise Darma.Guest: Elise Darma | Show Notes: socialmediaexaminer.com/572Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/20/202349 minutes, 8 seconds
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Getting Started With GA4: A Practical Approach

Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? To discover how to get started with GA4, I interview Zack Duncan.Guest: Zack Duncan | Show Notes: socialmediaexaminer.com/571Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/13/202345 minutes, 23 seconds
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Demand Generation Strategy: How to Get Buyers to Line Up to Work With You

Need more clients and customers? Looking for a framework you can model to fit your own business? To discover a strategy to generate demand for your products and services, I interview Philip Ilic.Guest: Philip Ilic | Show Notes: socialmediaexaminer.com/570Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/6/202342 minutes, 29 seconds
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Using YouTube Analytics to Improve Your Video Strategy

Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? To discover how to improve your YouTube video strategy with analytics, I interview Justin Brown.Guest: Justin Brown | Show Notes: socialmediaexaminer.com/569Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/29/202348 minutes, 19 seconds
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AI for Business: Use Cases and Trends

Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn.Guest: Chris Penn | Show Notes: socialmediaexaminer.com/568Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/22/202346 minutes, 18 seconds
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Using Story the Right Way: Theory and Practice for Marketers

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.Guest: JJ Peterson | Show Notes: socialmediaexaminer.com/567Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/15/202345 minutes, 36 seconds
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Developing Shows: Behind the Scenes at Social Media Examiner

Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? To share how Social Media Examiner conceived and launched a new show in 9 weeks, I talk with Brooke B. Sellas.Guest: Brooke B. Sellas | Show Notes: socialmediaexaminer.com/566Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/8/202341 minutes, 21 seconds
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YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? To discover a new ad strategy for YouTube, I interview Tom Breeze.Guest: Tom Breeze | Show Notes: socialmediaexaminer.com/565Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/1/202352 minutes, 25 seconds
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Using Scarcity in Marketing: A Roadmap to Higher Conversions

Want to drive more sales? Wondering how to convince people to act on your offer immediately? To discover how to use scarcity to improve your marketing conversions, I interview Dr. MIndy Weinstein.Guest: Dr. Mindy Weinstein | Show Notes: socialmediaexaminer.com/564Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/25/202348 minutes, 22 seconds
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YouTube Ad Targeting: How to Maximize Your Results

Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones.Guest: Ben Jones | Show Notes: socialmediaexaminer.com/563Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/18/202343 minutes, 46 seconds
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Targeting Website Visitors With Emails: How to Use Email Retargeting

Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads? To discover how to target visitors to your website organically with emails, I interview Steve Chou.Guest: Steve Chou | Show Notes: socialmediaexaminer.com/562Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/11/202343 minutes, 15 seconds
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YouTube Content Strategy for Businesses

Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? To discover a YouTube content strategy for businesses, I interview Nate Black.Guest: Nate Black | Show Notes: socialmediaexaminer.com/561Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/4/202342 minutes, 30 seconds
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Neuroscience and Marketing: How to Hack the Buyer’s Brain

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.Guest: Kenda Macdonald | Show Notes: socialmediaexaminer.com/560Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/27/202344 minutes, 44 seconds
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Email Marketing Strategy: Cultivating Prospects With Content

Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain more customers? To discover an email content marketing strategy that nurtures and converts, I interview Alex Cattoni.Guest: Alex Cattoni | Show Notes: socialmediaexaminer.com/559Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/20/202343 minutes, 59 seconds
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Creator Content That Converts With Facebook Ads

Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators? To discover how to create Facebook ads that convert with user-generated content, I interview Dara Denney.Guest: Dara Denney | Show Notes: socialmediaexaminer.com/558Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/13/202344 minutes, 41 seconds
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How to Build a YouTube Community That Loves to Support Your Business

Wondering how to build a scalable business with YouTube? Looking for a proven model that turns followers into customers? To discover how to create a YouTube community that people will invest in, I interview Danie Jay.Guest: Danie Jay | Show Notes: socialmediaexaminer.com/557Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/6/202341 minutes, 22 seconds
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Building a Marketing Plan That Works

Want to grow your business? Wondering how to set up a marketing system that delivers consistent results? To discover how to build a five-stage marketing plan that works, I interview Adam Erhart.Guest: Adam Erhart | Show Notes: socialmediaexaminer.com/556Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/30/202346 minutes, 44 seconds
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Acquisition Strategy: How to Grow Your Sales the Easy Way

Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you? To discover a marketing strategy for acquiring new customers, I interview Ravi Abuvala.Guest: Ravi Abuvala | Show Notes: socialmediaexaminer.com/555Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/23/202345 minutes, 4 seconds
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The Language of Persuasion: Magic Words to Get Your Way

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.Guest: Jonah Berger | Show Notes: socialmediaexaminer.com/554Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/16/202344 minutes, 56 seconds
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How to Use LinkedIn Messages for More Qualified Leads and Sales

Need more leads but don't have the budget to run ads? Looking for an organic LinkedIn prospecting process that works? To discover how to use LinkedIn Messages to develop relationships and sell, I interview John Nemo.Guest: John Nemo | Show Notes: socialmediaexaminer.com/553Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/9/202340 minutes, 45 seconds
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Landing Pages That Convert: A Framework for Success

Want to boost conversions on your website? Looking for a process to make a landing page that converts? To discover how to create sales pages that convert, I interview Wes McDowell.Guest: Wes McDowell | Show Notes: socialmediaexaminer.com/522Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/2/202342 minutes, 29 seconds
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Marketing Launch Strategy: The Amy Porterfield Method

Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? To discover a four-phase launch strategy that drives enormous sales, I interview Amy Porterfield.Guest: Amy Porterfield | Show Notes: socialmediaexaminer.com/551Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/23/202343 minutes, 44 seconds
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TikTok Ad Creative That Delivers Results

Wondering what types of content perform well with TikTok ads? Need fresh and proven ideas that really work? To discover how to make TikTok ads that work, I interview Chase Chappell.Guest: Chase Chappell | Show Notes: socialmediaexaminer.com/550Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/16/202345 minutes, 32 seconds
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Celebrating 10 Years: Behind the Scenes

In this special episode, Leslie Samuel interviews Michael Stelzner to share behind-the-scenes details about an event 10 years in the making— Social Media Marketing World.Learn more: SocialMediaMarketingWorld.infoReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/15/202336 minutes, 23 seconds
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Scaling Your Facebook Ads: A Proven Strategy

Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? To discover a three-step Facebook ads strategy to scale your business results, I interview Charley Tichenor.Guest: Charley Tischenor | Show Notes: socialmediaexaminer.com/549Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/9/202346 minutes, 39 seconds
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AI Writer and AI Design Tools for Marketers

Curious about using AI in your work? Wondering how AI can enhance and improve your content creation? To discover AI tools to help marketers design images and write better, I interview Paul Roetzer.Guest: Paul Roetzer | Show Notes: socialmediaexaminer.com/548Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/2/202344 minutes, 59 seconds
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Community-Based Marketing: The Future of Business

Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? To discover the benefits of community and why it’s a powerful marketing strategy, I interview Mark Schaefer.Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/547Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/26/202341 minutes, 51 seconds
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Succeeding With LinkedIn Company Pages

Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? To discover a LinkedIn content strategy that works for company pages, I interview Michelle J. Raymond.  Guest: Michelle J. Raymond | Show Notes: socialmediaexaminer.com/546  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/19/202343 minutes, 56 seconds
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How to Use Facebook to Build a Community in 2023

Want to develop a loyal and engaged following on Facebook? Wondering what types of content develop community? To discover how to develop communities with Facebook, I interview Mari Smith.  Guest: Mari Smith | Show Notes: https://www.socialmediaexaminer.com/545  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/12/202344 minutes, 54 seconds
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How to Keep People Watching YouTube Videos to the End

Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? To discover how to keep people watching YouTube videos to the end, I interview Pat Flynn.  Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/544  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/5/202349 minutes, 13 seconds
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How to Get Facebook Ads Working for You in 2023

Are your Facebook ads underperforming? Wondering what can be done to increase your conversions? To discover a Facebook ads strategy that really works, I interview Molly Pittman.  Guest: Molly Pittman | Show Notes: socialmediaexaminer.com/543  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/29/202246 minutes, 37 seconds
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Using YouTube to Generate Leads

Need more qualified leads from your video content? Wondering how to create YouTube videos that people want to watch and that help sell your business? To discover how to use YouTube videos to generate organic leads, I interview Marley Jaxx.  Guest: Marley Jaxx | Show Notes: socialmediaexaminer.com/542  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/22/202244 minutes, 38 seconds
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Search Engine Optimization: How to Rank Number One on Google

Want your content to rank higher in search? Looking for a proven strategy to follow? To discover how to improve your Google search rank, I interview Jeff Oxford.  Guest: Jeff Oxford | Show Notes: socialmediaexaminer.com/541  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/15/202247 minutes, 5 seconds
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Instagram DM Automation Strategy: A Model for More Leads and Sales

Want more prospects and customers from Instagram? Looking for a strategy to follow? To discover how to use Instagram DM automation for more leads and sales, I interview Natasha Takahashi Willis.  Guest: Natasha Takahashi Willis | Show Notes: socialmediaexaminer.com/540  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/8/202245 minutes, 48 seconds
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Writing Marketing Content: A Proven Framework

Wondering how to easily write marketing content? Looking for a step-by-step model? To discover how to create written content that helps businesses, I interview Ann Handley.  Guest: Ann Handley | Show Notes: socialmediaexaminer.com/539  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/1/202245 minutes, 36 seconds
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Google Performance Max: What Marketers Need to Know

Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people? To discover how to get started with the Google Performance Max ads solution, I interview Brett Curry.  Guest: Brett Curry | Show Notes: socialmediaexaminer.com/538  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/24/202240 minutes, 56 seconds
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How to Use Google Analytics 4 for Marketing

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso.  Guest: Dana DiTomaso | Show Notes: socialmediaexaminer.com/537  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/17/202244 minutes, 41 seconds
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Instagram Strategy Audit: How to Renew Your Results

Is your Instagram marketing working? Are you using outdated strategies and tactics? To discover how to audit and improve your existing Instagram strategy, I interview Millie Adrian.  Guest: Millia Adrian | Show Notes: socialmediaexaminer.com/536  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/10/202242 minutes, 11 seconds
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Three Steps to Develop a Personal Brand

Wondering how to become the top-of-mind provider in your industry? Looking for a plan to develop extreme influence via social media? To discover a three-step process for building a strong personal brand that gets you noticed by the right audience, I interview Phil Pallen.  Guest: Phil Pallen | Show Notes: socialmediaexaminer.com/535   Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/3/202243 minutes, 21 seconds
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Earning Trust: A Method for More Sales

Wish more people trusted your business? Looking for a content marketing model that helps establish trust? To discover how to combine three kinds of content to earn and sustain a trusted relationship in today’s marketplace, I interview Melanie Deziel.  Guest: Melanie Deziel | Show Notes: socialmediaexaminer.com/534  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/27/202244 minutes, 38 seconds
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Video Content Strategy: How to Get Started

Wondering how to produce effective video content for Instagram, TikTok, YouTube, and beyond? Looking for a better plan? To discover how to create a video content strategy to serve marketing goal., I interview Saj Adibs.  Guest: Saj Adibs | Show Notes: socialmediaexaminer.com/533  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/20/202245 minutes, 39 seconds
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Creating Quality Videos With Smartphones

Want to produce professional-grade videos without a costly camera? Wish your Reels, TikTok, and YouTube videos looked amazing? To learn everything you need to know to create quality videos using your smartphone, I interview Steve Wright.  Guest: Steve Wright | Show Notes: socialmediaexaminer.com/532  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/13/202247 minutes, 39 seconds
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How to Use TikTok to Grow Your Influence

Want to become the go-to expert in your industry? Wondering what types of TikTok content will position you as a recognized authority? To learn how to build your influence and convert customers with TikTok, I interview Keenya Kelly.  Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/531  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/6/202242 minutes, 48 seconds
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How to Know if Your Facebook Ads Will Work

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, I interview Andrea Vahl.Guest: Andrea Vahl | Show Notes: socialmediaexaminer.com/530Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/29/202241 minutes, 54 seconds
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How to Sell More With Instagram

Wondering how to sell your products or services on Instagram? Need a better strategy? To discover a three-step method to improve your sales, I interview Carla Biesinger.Guest: Carla Biesinger| Show Notes: socialmedieaexaminer.com/529Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/22/202244 minutes, 46 seconds
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TikTok Organic Content Strategy

Wondering how to make great TikTok videos? Looking for a proven organic content strategy? To discover how to develop and execute a TikTok plan that works, I interview Gerardo Perez.Guest: Gerardo Perez | Show Notes: socialmediaexaminer.com/528Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/15/202241 minutes, 39 seconds
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How to Rethink Facebook and Instagram Ad Strategy

Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? To discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results, I interview Zaryn Sidhu.Guest: Zaryn Sidhu | Show Notes: socialmediaexaminer.com/527Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/8/202242 minutes, 9 seconds
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Fan Evangelism: How to Create Unforgettable Experiences

Do you want raving fans? Wondering how to build a fan-first experience? To discover a 5-step framework for creating great experiences that your customers and fans will share on social media, I interview Jesse Cole.Guest: Jesse Cole | Show Notes: socialmediaexaminer.com/526Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/1/202242 minutes, 58 seconds
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Creating Viral Content for Instagram and TikTok

Are you using TikTok or Instagram for business? Looking for a content strategy that works and won’t leave you exhausted? To discover a three-step strategy to create highly engaging TikTok and Instagram content that will scale your audience while helping you avoid burnout, I interview Kat Norton.Guest: Kat Norton | Show Notes: socialmediaexaminer.com/525Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/25/202244 minutes, 18 seconds
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3 Facebook and Instagram Marketing Strategies That Convert

Asking yourself whether ads still work on Facebook and Instagram? Wondering what’s working for other businesses? To discover three ad strategies proven to convert on Facebook and Instagram, I interview Allie Bloyd.Guest: Allie Bloyd | Show Notes: socialmediaexaminer.com/524Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/18/202242 minutes, 56 seconds
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TikTok Content Strategies for Leads and Sales

Wondering how to sell more on TikTok? Looking for a content strategy designed around business goals? To discover a proven TikTok content strategy designed to build awareness, support consideration, and drive conversions, I interview Austin Armstrong.Guest: Austin Armstrong | Show Notes: socialmediaexaminer.com/523Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/11/202243 minutes, 16 seconds
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Making Real Instagram Connections

Trying to grow a following on Instagram? Could chasing new followers be negatively impacting your connection to current followers? To discover a strategy for growing and sustaining an engaged and responsive community on Instagram, I interview Jonny Keeley.Guest: Jonny Keeley | Show Notes: socialmediaexaminer.com/522Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/4/202242 minutes, 35 seconds
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LinkedIn Content Creation Success Tips

Want more people to respond to your LinkedIn posts? Wondering how to ideate and create LinkedIn content people will engage with? To discover a LinkedIn engagement marketing strategy that will improve your content creation process and help you interact with more prospects, I interview Daniel Kading.Guest: Daniel Kading | Show Notes: socialmediaexaminer.com/521Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/28/202242 minutes, 20 seconds
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TikTok Ad Strategy The Easy Way

Looking to diversify your ad spend? Wondering if TikTok ads could reach your target audience? To discover how to use TikTok Spark Ads to amplify authentic user generated content that authentically promotes your business and products, I interview Dennis Yu.Guest: Dennis Yu | Show Notes: socialmediaexaminer.com/520Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/21/202241 minutes, 38 seconds
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Building Strong Connections With Your Social Media Content

Struggling to attract and connect with your audience on social media? Could you be working with outdated content strategies and tactics? To discover common content strategy mistakes and learn how to develop content that draws a loyal community to your business, I interview Brooke Sellas.Guest: Brooke Sellas | Show Notes: socialmediaexaminer.com/519Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/14/202246 minutes, 20 seconds
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TikTok Video Engagement Success

Curious how to market on TikTok? Already on TikTok and wondering how to grow your audience? To learn how to make TikTok videos that engage your target audience and attract more followers, I interview Drea Okeke.Guest: Drea Okeke | Show Notes: socialmediaexaminer.com/518Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/7/202243 minutes, 41 seconds
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How to Write Copy That Sells in a Post-Pandemic World

Do you want more sales? When did you last revisit your messaging? To learn a framework for writing persuasive copy that delivers results in today’s FOMO-saturated climate and discover a method to fine-tune your copy so you hit just the right tone, I interview Ray Edwards.Guest: Ray Edwards | Show Notes: socialmediaexaminer.com/517Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/30/202243 minutes, 7 seconds
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The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them)

Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong? To learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster, I interview Daniel Batal.Guest: Daniel Batal | Show Notes: socialmediaexaminer.com/516Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/23/202241 minutes, 16 seconds
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How to Turn Instagram Fans Into Customers

Want to turn your Instagram followers into paying customers? Not sure where to begin? To discover the biggest mistakes to avoid and how to turn engaged fans into customers, I interview Vanessa Lau.Guest: Vanessa Lau | Show Notes: socialmediaexaminer.com/515Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/16/202248 minutes, 54 seconds
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YouTube for Business: The Easy Path to Content

Are you struggling with creating YouTube content that helps your business? Want a better way to make content that converts? To discover some of the most common mistakes people make on YouTube and how to create better content for your audience, I interview Evan Carmichael.Guest: Evan Carmichael | Show Notes: socialmediaexaminer.com/514Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/9/202243 minutes, 53 seconds
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Crypto Renaissance: A Historic Opportunity for Business

Skeptical about crypto and what it could mean for business? Concerned you might be missing out on the next big business frontier? To discover what happened during the Medieval and Renaissance era that led to rapid business growth, how it's happening again, and what will likely take place in the very near future, I interview Josh Rosenthal.Guest: Josh Rosenthal | Show Notes: socialmediaexaminer.com/c9Learn more about the Crypto Business Conference: cryptobizcon.comSubscribe to the Crypto Business Podcast: Apple Podcasts | Spotify | Google Podcasts | Amazon MusicDisclaimer: The information provided in the Crypto Business Podcast is provided solely for educational purposes and does not constitute any advice, including but not limited to, investment advice, trading advice or financial advice, and you should not treat any of the show's content as such. Read the full disclaimer.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/7/202252 minutes, 5 seconds
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Using Content as a Business Differentiator

Looking for something that can give you a unique edge? Wondering if creating the right content can raise you above the competition? To discover why content can be your unique business differentiator and how to do it right the first time, I interview Robert Rose.Guest: Robert Rose | Show Notes: socialmediaexaminer.com/513Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/2/202242 minutes, 44 seconds
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YouTube Video Success Recipe Revealed

Want to get more leads or sales from your YouTube videos? Wondering if there’s a secret to creating the perfect video for businesses? To discover a four-part recipe for successful YouTube videos and some common mistakes to avoid, I interview Sean Cannell.Guest: Sean Cannell | Show Notes: socialmediaexaminer.com/512Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/26/202252 minutes, 58 seconds
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How Anyone Can Confidently Show Up on Video

Have you been avoiding making videos for your business? Wondering how to feel more comfortable in front of a camera? To discover how to record videos more confidently so you can improve your engagement and sales, I interview Pelpina Trip.Guest: Pelpina Trip | Show Notes: socialmediaexaminer.com/511Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/19/202246 minutes, 33 seconds
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Building an Instagram Content Strategy That Lasts

Does it feel like your Instagram posts are falling flat? Wondering how to create a steady stream of content your audience loves without burning yourself out? To discover the three-part framework for building a long-term Instagram content strategy that works including the types of content that perform well, I interview Katie Steckly.Guest: Katie Steckly | Show Notes: socialmediaexaminer.com/510Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/12/202242 minutes, 50 seconds
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Video Content Strategy: From YouTube to Short-Form Social

Do you have longer videos that you publish on YouTube? Are you looking for a way to make a single video and repurpose it across multiple platforms? To learn a strategy that will simplify your video production and result in lots of content you can use everywhere, I interview Latasha James.Guest: Latasha James | Show Notes: socialmediaexaminer.com/509Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/5/202240 minutes, 43 seconds
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Google Analytics 4 Migration: How to Prepare

Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data, I interview Chris Mercer.Guest: Chris Mercer | Show Notes: socialmediaexaminer.com/508Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/28/202252 minutes, 1 second
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Why Your Facebook Group Is Failing and How to Fix It

Has your Facebook group engagement dropped off? Want to inject new life into your community? To discover some of the biggest mistakes businesses make with Facebook Groups and how to fix them, I interview Dana Malstaff.Guest: Dana Malstaff | Show Notes: socialmediaexaminer.com/507Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/21/202248 minutes, 54 seconds
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Why Your YouTube Videos Are Failing

Are your YouTube videos underperforming? Wondering how to boost your views? To discover the keys to attracting more viewers to your videos, I interview Jake Thomas.Guest: https://creatorhooks.com | Show Notes: socialmediaexaminer.com/506Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/14/202240 minutes, 6 seconds
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Getting Started With TikTok Ads

Looking to diversify your social advertising? Wondering if TikTok might do the trick but you’re not sure how to get started? To discover everything you need to know including the key elements of TikTok ads and a simple process for crafting ad creative that works, I interview Maxwell Finn.Guest: Maxwell Finn | Show Notes: socialmediaexaminer.com/505Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/7/202245 minutes, 24 seconds
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Growing an Instagram Following That Converts

Is your Instagram account attracting the right followers? Want to know how to grow an audience that turns into customers? To discover the best types of content to create to attract an engaged and loyal following and some common mistakes to avoid, I interview Josh Ryan.Guest: Josh Ryan | Show Notes: socialmediaexaminer.com/504Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/31/202244 minutes, 51 seconds
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How to Use LinkedIn Newsletters: A Guide for Marketers

Want to start sending regular updates to your LinkedIn following? Are you wondering if LinkedIn newsletters would work for your business? To learn why you should explore LinkedIn newsletters including the pros and cons, what you can publish, and how to get them to convert, I interview Judi Fox.Guest: Judi Fox | Show Notes: socialmediaexaminer.com/503Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/24/202237 minutes, 16 seconds
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TikTok Storytelling: How to Stand Out From the Crowd

Want to reach more of your ideal audience on TikTok? Wondering how to tell an authentic story through short-form video? To find out how to leverage storytelling principles in your content, I interview Michael Sanchez.Guest: Michael Sanchez | Show Notes: socialmediaexaminer.com/502Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/17/202245 minutes, 14 seconds
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How to Write Better-Performing Facebook Ads

Are your Facebook ads underdelivering? Wondering how to improve your results? To learn how to write better ad copy, including where to find ideas and what to avoid, plus a lot more, I interview Tara Zirker.Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/501Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/10/202243 minutes, 50 seconds
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Podcasting: Lessons From 30 Million Downloads

Want to know the strategy behind the top-rated Social Media Marketing podcast? Want to find out how to plan, produce, and run your own show? The founder of Social Media Examiner, Michael Stelzner, will share lessons learned from producing a top business podcast, interviewed by Leslie Samuels.Guest Interviewer: Leslie Samuels | Show Notes: socialmediaexaminer.com/500Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/3/202241 minutes, 38 seconds
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Relationship Building With Live Video

Want to do more with live video but need a better plan? Do you want to cultivate a more loyal following?To discover how to build better relationships with live video. Plus, you’ll discover how to increase engagement during your streams, I interview Melanie Dyann Howe.Sponsor: The Blogging Millionaire podcast—listen and follow for actionable SEO and traffic-building tips.Guest: Melanie Dyann Howe | Show Notes: socialmediaexaminer.com/499Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/24/202247 minutes, 58 seconds
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Instagram Content Strategy: Create Without Burnout

Tired of creating Instagram content day after day? Wondering if there’s an easier way? s article, you’ll discover how to build an Instagram content strategy that works without leaving you feeling drained, even when you have nothing to promote, I interview Elise Darma.Sponsor: The Blogging Millionaire podcast—listen and follow for actionable SEO and traffic-building tips.Guest: Elise Darma | Show Notes: socialmediaexaminer.com/498Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/17/202249 minutes, 7 seconds
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How to Reduce Your Facebook Ad Costs

Are your Facebook campaign costs through the roof? Wondering how to reduce ad spend without sacrificing outcomes? To discover how to identify holes in your marketing, specific tricks to reduce advertising costs, and key things to test to get more out of your budget, I interview Emily Hirsh.Sponsor: The Blogging Millionaire podcast—listen and follow for actionable SEO and traffic-building tips.Guest: Emily Hirsh | Show Notes: socialmediaexaminer.com/497Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/10/202248 minutes, 21 seconds
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How to Develop Instagram Superfans

Want more customers from Instagram? Wondering how to get your fans to do the selling for you? To explore a how-to strategy for capturing, engaging, and converting superfans who’ll tell their friends about you, I interview Jade Beason.Sponsor: The Blogging Millionaire podcast—listen and follow for actionable SEO and traffic-building tips.Guest: Jade Beason | Show Notes: socialmediaexaminer.com/496Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/3/202246 minutes, 58 seconds
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Crypto and the Future of Business: A Primer

Curious about how Web3 will affect businesses? Wondering why your business should pay attention? To dig deeper into the impact of non-fungible tokens (NFTs), social tokens, decentralized autonomous organizations (DAOs), and the metaverse on creators, entrepreneurs, and marketers. I interview Joel Comm.Sponsor: Visit Iconosquare.com/smeGuest: Joel Comm | Show Notes: socialmediaexaminer.com/495Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/27/202249 minutes, 12 seconds
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Facebook Organic Marketing: What Works in 2022

Seeing a decline in your organic Facebook metrics? Looking for new ways to improve your non-paid Facebook marketing? To discover nine organic techniques that work on the world’s biggest social platform, I interview Mari Smith.Sponsor: Visit Iconosquare.com/smeGuest: Mari Smith | Show Notes: socialmediaexaminer.com/494Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/20/202247 minutes, 53 seconds
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Special Announcement from Michael Stelzner

Want to learn more about the business potential of crypto, NFTs, social tokens, and web 3.0? Join Social Media Examiner's founder Michael Stelzner as he explores this new and exciting frontier on the Business Crypto Podcast.Follow the Business Crypto Podcast on Apple Podcasts: SocialMediaExaminer.com/CBSubscribe to the Business Crypto Podcast: Apple Podcasts | Spotify | Google Podcasts | Amazon MusicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/14/20221 minute, 52 seconds
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Social Tokens: What Businesses Need to Know

Are you wondering what creator coins are? Are you thinking of starting your own token? To discover what social tokens are, how they work, and why they’re important to the future of business, I interview Joe Pulizzi.Sponsor: Visit Iconosquare.com/smeGuest: Joe Pulizzi | Show Notes: socialmediaexaminer.com/493Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/13/202251 minutes, 19 seconds
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Facebook Live as a Marketing Strategy

Looking for new ways to connect with your audience? Wondering if going live on Facebook might be the solution? To discover a Facebook Live video strategy that might help you create a more loyal following that will evangelize your business and purchase from you, I interview Tiffany Lee Bymaster.Sponsor: Visit Iconosquare.com/smeGuest: Tiffany Lee Bymaster | Show Notes: socialmediaexaminer.com/492Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/6/202242 minutes, 48 seconds
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The Metaverse: What Marketers Need to Do to Prepare

Wondering what the Metaverse is and what it could mean for marketers? Are you interested in preparing for the future of business? To discover why marketers should care about this new development, how to prepare, and how it fits into longer-term strategies, I interview Cathy Hackl.Guest: Cathy Hackl | Show Notes: socialmediaexaminer.com/491Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/30/202141 minutes, 7 seconds
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Creating Video Ads That Convert on Facebook, Instagram, and YouTube

Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming, I interview Matt Johnston.Guest: Matt Johnston | Show Notes: socialmediaexaminer.com/490Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/23/202144 minutes, 17 seconds
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Amazon Live Video: Getting Started

Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Kirk Nugent.Guest: Kirk Nugent | Show Notes: socialmediaexaminer.com/489Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/16/202147 minutes, 11 seconds
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5 Instagram Ad Techniques That Convert

Want to get more traction from your Instagram ads? Wondering what tactics have the most impact? To learn five unique Instagram ad techniques that really work, I interview Courtney Tarrant. You'll discover how to adjust your message, optimize placement, and leverage high-performing organic posts in your campaigns.Guest: Courtney Tarrant | Show Notes: socialmediaexaminer.com/488Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/9/202145 minutes, 56 seconds
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Communication That Converts: A 4-Step Framework for Persuasion

Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Pat Quinn.Sponsor: Visit Wix.com/eCommerce to create your store and drive sales today.Guest: Pat Quinn | Show Notes: socialmediaexaminer.com/487Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/2/202147 minutes, 1 second
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How to Develop an Instagram Strategy That Works

Is your Instagram marketing underperforming? Want to reach more of the right people on Instagram? To discover the critical elements of powerful Instagram growth and nurture strategies and when to use each type of strategy, I interview Millie Adrian.Sponsor: Visit Wix.com/Partners and reimagine what your agency can accomplish.Guest: Millie Adrian | Show Notes: socialmediaexaminer.com/486Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/25/202149 minutes, 14 seconds
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How to Use Story to Boost Your YouTube Views

Wondering how to increase watch time on your YouTube videos? Want to become more memorable to your viewers? To discover a seven-step story framework for creating effective YouTube content that inspires action, I interview Tim Schmoyer.Sponsor: Visit ManyChat.com/sme for FREE 30-day access to ManyChat’s full-featured Pro account!Sponsor: Meet Tagger—the leading end-to-end influencer marketing and social listening platform. Request demo at TaggerMedia.com/sme.Guest: Tim Schmoyer | Show Notes: socialmediaexaminer.com/485Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/18/202154 minutes, 50 seconds
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TikTok Strategy: A Proven Growth Plan

Do you want to use TikTok to grow your following and your business? Are you looking for a strategy that works? To learn a four-step method for creating TikTok content that will help you achieve your business goals, I interview Jackson Zaccaria.Sponsor: Visit ManyChat.com/sme for FREE 30-day access to ManyChat’s full-featured Pro account!Sponsor: Meet Tagger—the leading end-to-end influencer marketing and social listening platform. Request demo at TaggerMedia.com/sme.Guest: Jackson Zaccaria | Show Notes: socialmediaexaminer.com/484 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/11/202148 minutes, 24 seconds
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Becoming Irresistible: How to Maximize the Impact of Your Message

Want to motivate more people to do business with you? Wondering how to deliver a message people can’t ignore? To learn how to become so irresistible to prospects and customers that they can’t help but engage with or buy from you, I interview Tamsen Webster.Sponsor: Visit ManyChat.com/sme for FREE 30-day access to ManyChat’s full-featured Pro account! | Sponsor: Meet Tagger—the leading end-to-end influencer marketing and social listening platform. View demo at TaggerMedia.com/sme.Guest: Tamsen Webster | Show Notes: socialmediaexaminer.com/483 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/4/202151 minutes, 42 seconds
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Instagram Live: How to Promote and Sell

Do you want to generate more sales on Instagram? Wondering how Instagram Live video can help? To learn how to use Instagram Live to promote and sell your business, I interview Nicky Saunders.Sponsor: Visit ManyChat.com/sme for FREE 30-day access to ManyChat’s full-featured Pro account! | Sponsor: Join Marketing Mastery with Allie Bloyd. Apply by visiting AllieBloyd.com/smeGuest: Nicky Saunders | Show Notes: socialmediaexaminer.com/482 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/28/202149 minutes, 57 seconds
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Establishing LinkedIn Thought Leadership for Businesses

Want your company to be seen as an industry leader? Wondering how LinkedIn can help? To discover how to begin building thought leadership on LinkedIn, three types of content that will help, and how to choose the face of your company, I interview Mandy McEwen.Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Sponsor: Join Marketing Mastery with Allie Bloyd. Apply by visiting AllieBloyd.com/sme | Guest: Mandy McEwen | Show Notes: socialmediaexaminer.com/481 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/21/202152 minutes, 26 seconds
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Pinterest Ads: How to Get Started

Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest ads? To learn which types of products work best with Pinterest ads and how to create your first Pinterest ad campaign, I interview Lindsay Shearer.Sponsor: Visit Wix.com/Partners and reimagine what your agency can accomplish. | Sponsor: Join Marketing Mastery with Allie Bloyd. Apply by visiting AllieBloyd.com/sme | Guest: Lindsay Shearer | Show Notes: socialmediaexaminer.com/480 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/14/202150 minutes, 6 seconds
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How to Design a Data Driven Marketing Strategy

Do you need a better strategy? Wondering how to use data to gauge when to start, stop, or scale your marketing efforts? To discover why data is important, what data to look at, and how to use data to inform your strategy, I interview Brie Anderson.Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Sponsor: Join Marketing Mastery with Allie Bloyd. Apply by visiting AllieBloyd.com/sme | Guest: Brie Anderson | Show Notes: socialmediaexaminer.com/479 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/7/202147 minutes, 55 seconds
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How to Sell With Instagram Reels and Stories

Want to turn more Instagram followers into customers? Have you considered combining Reels and Stories to attract and convert? To discover a strategy to sell with Instagram Reels and Stories, I interview Chalene Johnson.Sponsor: Start your FREE 14-day trial by visiting ActiveCampaign.com/sme. | Guest: Chalene Johnson | Show Notes: socialmediaexaminer.com/478 | See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/30/202146 minutes, 52 seconds
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Creating a Podcast That Builds Trust

Want to start a podcast that helps you grow your business? Want to avoid the common mistakes and create a show that builds a loyal audience? To discover what you need to do to successfully launch a business-building podcast, I interview Paul Colligan.Sponsor: Start your FREE 14-day trial by visiting ActiveCampaign.com/sme. | Guest: Paul Colligan | Show Notes: socialmediaexaminer.com/477 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/23/202149 minutes, 56 seconds
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How to Create a TikTok Video That Connects

Want to grow your TikTok reach? Wondering how to boost your organic content? To discover how to use the TikTok Promote ad feature to amplify your content and reach more people, I interview Giselle Ugarte.Sponsor: Start your FREE 14-day trial by visiting ActiveCampaign.com/sme. | Guest: Giselle Ugarte | Show Notes: socialmediaexaminer.com/476 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/16/202150 minutes, 49 seconds
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Email Marketing Sequences: How to Crush Your Sales

When was the last time you refined your email marketing strategy? Want to know how to use advanced email marketing sequences to improve your sales? To discover proven email strategies that deliver more sales, I interview Chase Dimond.Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Guest: Chase Dimond | Show Notes: socialmediaexaminer.com/475 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/9/202152 minutes, 3 seconds
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Rethinking the Customer Journey: A Strategy for Marketers

Is your marketing attracting the right customers? Do you want better marketing results? To learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing, I interview John Jantsch.Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: John Jantsch | Show Notes: socialmediaexaminer.com/474 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/2/202145 minutes, 31 seconds
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How to Create a Psychology-Driven Organic Marketing Funnel

Is your marketing funnel working as well as it could? Wondering where organic content fits into the customer journey? To discover how to use psychology to enhance your organic social activities so they develop and nurture your audience, I interview Adam Erhart.Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Guest: Adam Erhart | Show Notes: socialmediaexaminer.com/473 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/26/202148 minutes, 30 seconds
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How to Sell More by Saying Less: A Storytelling Framework

Are you looking for an easier way to persuade people? Do you want more leads and sales? To discover a unique storytelling framework that will help you leverage the power of stories, I interview Park Howell.Sponsor: For an extended 2 week trial & 50% off your first month, visit skedsocial.com/sme. | Guest: Park Howell | Show Notes: socialmediaexaminer.com/472See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/19/202150 minutes, 46 seconds
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YouTube Ad Success: What You Need to Know to Get Started

Want to advertise on YouTube but don't know where to begin? Confused about YouTube ads pricing, placements, and targeting? To discover the fundamentals of using YouTube ads successfully for business, I interview Joe Martinez.Sponsor: For an extended 2 week trial & 50% off your first month, visit skedsocial.com/sme. | Guest: Joe Martinez | Show Notes: socialmediaexaminer.com/471|Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/12/202148 minutes, 53 seconds
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Facebook Ad Success Without Apple Data: Rethinking Your Strategy

Wondering how to track Facebook ads attribution in 2021? Looking for guidance you can trust? To discover how to measure Facebook ads without relying on retargeting data, I interview John Grimshaw.Sponsor: For an extended 2 week trial & 50% off your first month, visit skedsocial.com. | Guest: John Grimshaw | Show Notes: socialmediaexaminer.com/470 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/5/202149 minutes, 44 seconds
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Persuasion Science: Marketing Insight From Robert Cialdini

Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business? To discover three modern principles of persuasion science and what they mean for marketers, I interview Robert Cialdini.Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Guest: Robert Cialdini | Show Notes: socialmediaexaminer.com/469 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/29/202145 minutes, 36 seconds
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Testing Facebook Ad Creative: The Path to Better Sales

Want more sales from Facebook ads? Wondering if better creative could improve your results? To learn how to efficiently test your Facebook ad creative so you can scale your results and increase sales, I interview Rick Mulready.Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Guest: Rick Mulready | Show Notes: socialmediaexaminer.com/468 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/22/202148 minutes, 15 seconds
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Improving Instagram Engagement to Build Community and Conversions

Is your Instagram engagement falling day by day? Could you be making mistakes that turn your followers off? To discover a proven strategy to help you get more engagement on Instagram and stop making potentially dangerous posting mistakes, I interview Sue B. Zimmerman.Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Sue B. Zimmerman | Show Notes: socialmediaexaminer.com/467 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/15/202146 minutes, 12 seconds
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Twitter Spaces: How to Get Started

Have you got a decent following on Twitter? Wondering how to use Twitter Spaces to connect with them? To discover how to get started with Twitter Spaces, including tips to plan and moderate your space, I interview Reesha Howard.Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Reesha Howard | Show Notes: socialmediaexaminer.com/466 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/8/202143 minutes, 20 seconds
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Low-Cost Social Ad Strategies That Convert

Want to improve results from your ads without breaking the bank? Looking for ad strategies you can implement today? To discover five low-cost ad strategies that convert on Facebook and YouTube, I interview Billy Gene Shaw.Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Billy Gene | Show Notes: socialmediaexaminer.com/465 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/1/202149 minutes, 36 seconds
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Selling on LinkedIn Without Ads

Do you want to generate more sales from LinkedIn? Wondering how best to use your profile, company page, and LinkedIn messages to promote your product or service? To discover how to sell on LinkedIn without ads, I interview Judi Fox.Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Judi Fox | Show Notes: socialmediaexaminer.com/464 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/24/202147 minutes, 21 seconds
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Conversion Rate Optimization in a Post-COVID World

Do you want more sales from your website? Wondering how to test different elements to improve your conversion results? To learn how to optimize your website or landing pages for conversions with conversion rate optimization, I interview Chris Dayley.Sponsor: View demo at keap.com/sme | Guest: Chris Dayley | Show Notes: socialmediaexaminer.com/463 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/17/202148 minutes, 42 seconds
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Instagram DM Automation: How to Automate Your Messages

Do people DM your business on Instagram? Wish you could automate your responses to your followers and customers? To learn how to use Instagram direct messaging automation to streamline business communications on Instagram, I interview Natasha Takahashi. Sponsor: View demo at keap.com/sme | Guest: Natasha Takahashi | Show Notes: socialmediaexaminer.com/462 | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/10/202148 minutes, 25 seconds
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Content Marketing Strategy: A Proven Method to Success

Need to build a content marketing strategy? Wondering how to develop content that grows your business? To learn what content marketing is and how to create a content marketing strategy that works, I interview Joe Pulizzi. Sponsor: View demo at keap.com/sme | Guest: Joe Pulizzi | Show Notes: socialmediaexaminer.com/461 | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/3/202148 minutes, 45 seconds
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Social Media Marketing Strategy: How to Thrive in a Changing World

Looking for a better social media marketing strategy? Need to build a social strategy that works? To learn a proven method for creating a social strategy that will guide you closer to your marketing goals, I interview Jay Baer. Guest: Jay Baer | Show Notes: socialmediaexaminer.com/460 | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/27/202143 minutes, 50 seconds
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Facebook Ad Strategy: How to Simplify Your Campaigns

Need a better strategy for your Facebook ads? Looking for a proven method to improve your Facebook ad results? To find a simple strategy that will help you plan your Facebook ads, I interview Ben Heath. Sponsor: Visit drip.com/sme | Guest: Ben Heath | Show Notes: socialmediaexaminer.com/459 | Sign up for Social Video Summit at SocialVideoSummit.live | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/20/202146 minutes, 33 seconds
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Clubhouse Strategy: How Your Business Can Benefit

Wondering if you should be using Clubhouse? Looking for a strategy to get the best return on your Clubhouse time? To discover how your business can benefit from Clubhouse and learn a six-step strategy to maximize the return on the time you invest on the platform, I interview TerDawn DeBoe. Sponsor: Visit drip.com/sme | Guest: TerDawn DeBoe | Show Notes: socialmediaexaminer.com/458 |  Sign up for Social Video Summit at SocialVideoSummit.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/13/202147 minutes, 58 seconds
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TikTok Ads: How They Differ From Facebook Ads

Wondering if TikTok ads are right for your business? Want to know how TikTok ads compare to Facebook ads? To discover how TikTok ads differ from Facebook ads and what types of ad creative work on TikTok, I interview Caleb Roberts. Sponsor: Visit drip.com/sme | Guest: Caleb Roberts | Show Notes: socialmediaexaminer.com/457 |  Sign up for Social Video Summit at SocialVideoSummit.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/6/202146 minutes, 3 seconds
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Facebook Retargeting Strategy: Creative Applications

Do you use retargeting on Facebook and Instagram? Wondering how to leverage ad retargeting in light of recent privacy changes? To discover creative ideas for retargeting audiences on Facebook and Instagram, I interview Tristen Sutton. Guest: Tristen Sutton | Show Notes: socialmediaexaminer.com/456 |  Sign up for Social Video Summit at SocialVideoSummit.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/29/202139 minutes, 38 seconds
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How to Improve Your Facebook Organic Reach

Has your Facebook reach plummeted? Looking for better ways to get in front of your ideal audience? To discover a three-step system to improve your Facebook organic reach, I interview Rachel Miller. Guest: Rachel Miller | Show Notes: socialmediaexaminer.com/455 |  Sign up for Social Video Summit at SocialVideoSummit.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/22/202146 minutes, 21 seconds
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Email Marketing Strategy: What Marketers Need to Know

Do you have an email list? Wondering how to leverage email in your marketing? To explore how to develop an email marketing strategy to sell your products and services, I interview Jenna Tiffany. Guest: Jenna Tiffany | Show Notes: socialmediaexaminer.com/454 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/15/202146 minutes, 44 seconds
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TikTok Trends: How to Leverage Trending Content for Business

Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content? To discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok, I interview Wave Wyld. Guest: Wave Wyld | Show Notes: socialmediaexaminer.com/453 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/8/202145 minutes, 44 seconds
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Using YouTube to Grow a Business

Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn't done anything for your business? To explore how to use YouTube videos to grow your business organically, I interview Jessica Stansberry. Guest: Jessica Stansberry | Show Notes: socialmediaexaminer.com/452 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/1/202146 minutes, 34 seconds
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LinkedIn Video Strategy: Getting More Exposure on LinkedIn

Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? To explore how to build your expertise using three types of video on LinkedIn, I interview Alex Minor. Guest: Alex Minor | Show Notes: socialmediaexaminer.com/451 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/25/202146 minutes, 7 seconds
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Influencer Marketing Strategy: How to Grow Your Influence

Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? To discover how your business can benefit from influencers and find tools to help you partner with the right influencers, I interview Jason Falls. Guest: Jason Falls | Show Notes: socialmediaexaminer.com/450 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/18/202146 minutes, 9 seconds
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YouTube Shorts: The Opportunity for Creators and Businesses

Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? To explore what YouTube shorts are and how marketers can take advantage of this new content type on YouTube, I interview Derral Eves. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Derral Eves | Show Notes: socialmediaexaminer.com/449 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/11/202150 minutes, 11 seconds
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The Future of Social Marketing: Trends to Track

Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/448 |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/4/202144 minutes, 4 seconds
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Content Marketing With Instagram: How to Build Demand

Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? To explore how to use Instagram content to generate greater interest in your product or services, I interview Vanessa Lau. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Vanessa Lau | Show Notes: socialmediaexaminer.com/447 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/25/202148 minutes, 25 seconds
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Instagram Reels Strategy: What Marketers Need to Know

Want to do more with Instagram Reels? Wondering how to enhance your Reels content? To explore a strategy to promote your products and services using Instagram Reels, I interview Elise Darma. Sponsor: Visit iconosquare.com/sme | Guests: Elise Darma | Show Notes: socialmediaexaminer.com/446 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/18/202147 minutes, 28 seconds
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Using Facebook Ads to Move Leads Into Sales

Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? To explore a process for using Facebook ads to turn leads into paying customers I interview Allie Bloyd. Sponsor: Visit iconosquare.com/sme | Guest: Allie Bloyd | Show Notes: socialmediaexaminer.com/445 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/11/202145 minutes, 52 seconds
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Clubhouse App for Business: What Marketers Need to Know

Are you curious about the Clubhouse App? Wondering if Clubhouse works for marketing? To explore how to use Clubhouse App for business, I interview Ed Nusbaum and Nicky Saunders.  Sponsor: Visit iconosquare.com/sme | Guests: Ed Nusbaum and Nicky Saunders | Show Notes: socialmediaexaminer.com/444 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/4/202150 minutes, 59 seconds
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LinkedIn Ad Retargeting: What Marketers Need to Know

Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, in this episode I interview AJ Wilcox. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/28/202142 minutes, 13 seconds
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Snapchat Ads: How to Get Started

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, in this episode I interview Savannah Sanchez. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report. We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/21/202145 minutes
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What to Do When Your Facebook Ads Fail

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads results. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/15/202144 minutes, 24 seconds
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Organic LinkedIn Marketing: Proven Techniques for Marketers

Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, in this episode I interview Michaela Alexis. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/8/202145 minutes, 26 seconds
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How to Get More Views on YouTube: Strategy From a Top Creator

Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, in this episode I interview Justin Brown. Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale their revenue with online video. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/1/202147 minutes, 58 seconds
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Social Media Video Made Simple: How to Easily Make Great Videos

Want to use more video in your social marketing? Wondering how to get started?  To explore how to easily make organic video you can share on social media, in this episode I interview Pelpina Trip. Pelpina is a video expert who helps businesses grow their visibility with online video. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/25/202042 minutes, 57 seconds
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How to Create YouTube Video Ads That Convert

How to Create YouTube Video Ads That Convert Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, in this episode I interview Tom Breeze. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/18/202050 minutes, 45 seconds
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Influencer Marketing Strategy: How to Scale a Business

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, in this episode I interview Adi Arezzini. Adi is an influencer marketing expert, and the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/11/202044 minutes, 47 seconds
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YouTube Ad Targeting: What Marketers Need to Know

Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners sell products and services. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/4/202043 minutes, 58 seconds
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TikTok Content Marketing: How to Grow Your Business With TikTok

Want to grow your business? Wondering if TikTok can help? To explore four different types of TikTok content and how you can use them to serve your marketing objectives, in this episode I interview Keenya Kelly. Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/27/202042 minutes, 30 seconds
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Google Analytics 4: What Marketers Need to Know

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/20/202050 minutes, 2 seconds
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Launching With Facebook Ads: How to Sell More With Facebook

Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, in this episode I interview Emily Hirsh. Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products. USEFUL INFORMATION: Show notes: socialmediaexaminer.com/432 Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/13/202046 minutes, 54 seconds
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Instagram Content Strategy: Creating Content That Draws Customers to You

Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To explore how to create Instagram content that attracts your ideal clients, in this episode I interview Alex Tooby. Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/6/202050 minutes, 15 seconds
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YouTube Video Strategy: How to Grow a Business With YouTube

Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, in this episode I interview Sunny Lenarduzzi. Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/30/202045 minutes, 42 seconds
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Live Video Simplified: An Easier System to Success

Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, in this episode I interview Tanya Smith. Tanya is a video strategist who helps service providers demystify the video creation process. USEFUL INFORMATION: Enroll in Michael Stelzner’s course, Becoming Well-Known: socialmediaexaminer.com/BWK Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/23/202050 minutes, 10 seconds
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Live Video Engagement: How to Build Relationships Live

Want to create a loyal tribe? Wondering how to build relationships with live video? To explore how to create engaging relationships while you’re live on social media, in this episode I interview Janine Cummings. Janine is a live video expert who helps women entrepreneurs grow their business with live video. USEFUL INFORMATION: Save your spot for Michael Stelzner’s FREE Expert Masterclass: socialmediaexaminer.com/class Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/16/202044 minutes, 26 seconds
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Growing on YouTube: How to Develop a Loyal Following

Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube? To explore how to grow and develop a loyal fan base on YouTube, in this episode I interview Cathrin Manning. Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/9/202044 minutes, 35 seconds
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Instagram Visual Design: How to Improve Your Branding on Instagram

Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background? To explore how to improve your design on Instagram, in this episode I interview Kat Coroy. Kat is a designer who teaches small business owners to look amazing on Instagram. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/2/202042 minutes, 48 seconds
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How to Build Your Brand on YouTube

Want to do more with YouTube? Wondering how to compete with established YouTube channels? To explore how to build a brand on YouTube, in this episode I interview Salma Jafri. Salma is a video strategist and YouTube coach who specializes in helping other coaches, solopreneurs, and consultants develop their brand with video content. USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/25/202047 minutes, 12 seconds
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YouTube Video Creation: How to Easily Create Videos That Work

Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals? To explore how to create videos on YouTube, in this episode I interview Diana Gladney. Diana is a YouTube expert and consultant. She’s also the founder of EntreWoman TV—a YouTube channel designed to help entrepreneurs simplify the video creative process. USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/18/202048 minutes, 44 seconds
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YouTube for Marketing: What Marketers Need to Know

Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, in this episode I interview Nick Nimmin. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on the platform. USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/11/202046 minutes, 50 seconds
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TikTok for Business: Why Marketers Should Consider TikTok

Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, in this episode I interview Michael Sanchez. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok.  USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/4/202048 minutes, 47 seconds
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Webinar Marketing Strategy: A Proven Path to More Sales

Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales? To explore marketing with webinars, in this episode I interview Amy Porterfield. Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy podcast. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/28/202046 minutes, 51 seconds
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How to Analyze Your Marketing: Google Analytics Strategy

Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/21/202041 minutes, 53 seconds
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Instagram Live: Creative Hacks to Get Engaged Viewers

Do you want more Instagram engagement? Wondering how to grow and engage your Instagram Live audience? To explore how to get more engaged viewers on Instagram Live, in this episode I interview Natasha Samuel. Natasha is an Instagram expert, founder of Sol Studio—an Instagram creative studio—and host of the Shine Online Podcast. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/14/202041 minutes, 49 seconds
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Advanced Facebook Audience Targeting for eCommerce Businesses

Want to improve your Facebook ads audience targeting? Looking for tools to run better Facebook advertising campaigns? To explore how eCommerce businesses can use advanced Facebook ad targeting, in this episode I interview Miracle Wanzo. Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/7/202041 minutes, 16 seconds
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Using Facebook Live to Quickly Create Content

Need to create more content but don’t have a lot of time? Have you considered using Facebook Live to speed up your content creation process? To explore how to use Facebook Live to quickly create content, in this episode I interview Ian Anderson Gray. Ian is a live video expert, and host of the Confident Live Marketing podcast. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/31/202040 minutes, 45 seconds
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Facebook Creator Studio: What Marketers Need to Know

Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, in this episode I interview Mari Smith. Mari is the leading expert on Facebook marketing and author of The New Relationship Marketing. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/24/202041 minutes, 2 seconds
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Organic Facebook Content for Local Businesses: Building a Loyal Following

Want to build a loyal, local audience on Facebook? Wonder what types of content to post? To explore how to create organic Facebook content that builds a loyal following that turns into customers, in this episode I interview Allie Bloyd. Allie is the founder of Allie Bloyd Media, a company that specializes in training local business marketers, and host of the Marketing Ink podcast. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/17/202045 minutes, 6 seconds
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Visual Design for Non-Designers

Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, in this episode I interview Donna Moritz. Donna is a visual content strategist and founder of Socially Sorted. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/10/202041 minutes, 9 seconds
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Using Instagram Stories During a Launch: Promotional Strategy

Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories? To explore how to use Instagram Stories during a launch, in this episode I interview Alex Beadon. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/3/202043 minutes
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How to Grow Your Instagram Following: Strategy for Businesses

Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, in this episode I interview Tyler J. McCall. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/26/202043 minutes, 10 seconds
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How to Use Instagram as a Sales Funnel Without Ads

Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, in this episode I interview Elise Darma. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/19/202048 minutes, 7 seconds
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Chatbot Strategy: How to Improve Your Marketing With Bots

Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, in this episode I interview Natasha Takahashi. Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/12/202050 minutes, 45 seconds
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Creating Live Video Like a Pro: Tips for Any Personality

Need to do more with live video? Not sure what to talk about when you go live? To explore how to create live video like a pro, regardless of your personality, in this episode I interview Luria Petrucci. Luria is a live video strategist and the co-founder of Live Streaming Pros. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/5/202043 minutes, 48 seconds
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How to Use Google Analytics to Eliminate Uncertainty

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, in this episode I interview Chris Mercer. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/29/202050 minutes, 14 seconds
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Facebook Organic Reach: How to Develop an Engaged Following

Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, in this episode I interview Fallon Zoe. Fallon is an organic reach expert who specializes in Facebook. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/22/202043 minutes, 41 seconds
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Local Business Marketing in Uncertain Times

Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, in this episode I interview Bruce Irving. Bruce is a local business marketing pro, and the host of The Local Business Podcast and the Smart Pizza Marketing Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/15/202036 minutes, 42 seconds
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Using Facebook Ads in Uncertain Times

Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, in this episode I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/8/202042 minutes, 22 seconds
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How to Reclaim Lost Habits and Start New Ones

Need to develop better habits? Wondering how uncertainty or change impacts your habits? To explore how to reclaim lost habits and build new ones, in this episode I interview James Clear. James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. USEFUL INFORMATION:  We'd love you to review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/1/202041 minutes, 26 seconds
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Organic Social: Content Marketing Ideas From a Pro

Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, in this episode I interview Larry Kim. Larry is the founder of WordStream and Mobile Monkey, and is a content marketing pro. USEFUL INFORMATION:  We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/24/202038 minutes, 42 seconds
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Becoming Well-Known: Your Plan to Becoming a Recognized Expert

What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message? To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast. I share a method that works for becoming well-known—regardless of what industry you’re in. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/17/202041 minutes, 5 seconds
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Growing a Following: Tips From Michael Stelzner

Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence? To explore the topic of growing a following, John Lee Dumas joins me for a special episode. John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/10/202040 minutes, 11 seconds
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Social Marketing Trends: Wisdom From Gary Vaynerchuk

Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, in this episode I interview Gary Vaynerchuk. Gary is the CEO of Vayner Media, a full-service digital agency. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/3/202048 minutes, 53 seconds
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Creating Social Videos That Grow Strong Connections

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, in this episode I interview Matt Johnston. Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/27/202048 minutes, 38 seconds
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Marketing In a Time of Crisis

I know many of you are facing a time of great uncertainty for your business, as are we at Social Media Examiner. In this special episode, I share a number of useful resources we've put together to help you. Watch Mike's Live video with Joel Black Watch Mike's Live video with Marcus Sheridan Read Marketing in Times of Uncertainty: Tips from Top Marketing Pros Listen to Showing Up In a Time of Uncertainty: What Marketers Need to Know on Apple Podcasts or Google Play See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/25/202048 minutes, 24 seconds
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Successful Facebook Ads on a Small Budget

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads performance. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/20/202050 minutes, 54 seconds
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Instagram Strategy: Growing Your Followers and Business

Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, in this episode I interview Vanessa Lau. Vanessa is a community development expert who specializes in helping online coaches. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/13/202049 minutes, 17 seconds
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How to Persuade: The Science Marketers Need to Know

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, in this episode I interview Jonah Berger. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. USEFUL INFORMATION:  We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/6/202044 minutes, 25 seconds
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How to Rethink Your Way to Business Growth

Do you want to grow your business? Is it time to rethink the way you market and deliver experiences? To explore how to grow your business via innovation, in this episode I interview Duncan Wardle. Duncan is the former head of innovation & creativity for Disney. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/28/202048 minutes, 24 seconds
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Messaging Matters: How to Attract Your Ideal Customers

Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, in this episode I interview Jeffrey Shaw. Jeffrey is a brand message consultant who helps businesses attract their ideal customers. USEFUL INFORMATION:  We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/21/202045 minutes, 38 seconds
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YouTube Stories: Success Tips From a Top YouTuber

Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, in this episode I interview Evan Carmichael. Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast. USEFUL INFORMATION:  We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/14/202042 minutes, 47 seconds
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Developing Loyal Fans: The Future of Marketing

Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, in this episode I interview David Meerman Scott. David is a marketer, speaker, and best-selling author. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts.   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/7/202045 minutes, 53 seconds
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Social Media Content Strategy: How to Respond to a Changing Marketplace

Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, in this episode I interview Jay Baer. Jay is a marketing and customer experience strategist. USEFUL INFORMATION:  We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/31/202046 minutes, 1 second
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Social Media ROI: How to Measure Your Social Marketing

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/24/202041 minutes, 28 seconds
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Creating Engaging Video Content That Spurs an Emotional Connection

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, in this episode I interview Ezra Firestone. Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/17/202043 minutes, 51 seconds
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YouTube Trends: What Marketers Need to Know

Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, in this episode I interview Sean Cannell. Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/10/202048 minutes, 38 seconds
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Instagram Stories Ads: What Marketers Need to Know

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/3/202043 minutes, 5 seconds
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Creating Stories That Stick: How Marketers Can Win With Story

Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, in this episode I interview Kindra Hall. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/27/201942 minutes, 49 seconds
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Neuroscience and Marketing: How People Make Decisions

Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, in this episode I interview Tracy Trost. Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/20/201942 minutes, 48 seconds
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Writing Facebook Ad Copy That Converts

Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, in this episode I interview Molly Pittman. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/13/201944 minutes, 46 seconds
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Facebook Ad Trends: What Marketers Need to Know

Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready, a Facebook ads expert, and host of The Art of Online Business podcast. Show notes: https://www.socialmediaexaminer.com/383 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/6/201946 minutes, 5 seconds
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How to Use Instagram to Generate Organic Leads

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, in this episode I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/29/201948 minutes, 54 seconds
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Magical Words That Sell: How to Build Trust in Your Marketing

Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, in this episode I interview Marcus Sheridan. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/22/201949 minutes, 53 seconds
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Facebook Ads Strategy: A New Approach for a Competitive Marketplace

Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, in this episode I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/15/201948 minutes, 30 seconds
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How to Ensure People Watch Your YouTube Videos

Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, in this episode I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their message with the power of YouTube. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/8/201944 minutes, 29 seconds
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Instagram Stories Branding: Marketing That Benefits Your Business

Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, in this episode I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. USEFUL INFORMATION: We'd love you to review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/1/201944 minutes, 32 seconds
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Becoming Indispensable: How to Become Important to Others

Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner. I share how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make Social Media Examiner a valuable resource for others. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/25/201949 minutes, 16 seconds
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How to Use YouTube and Instagram to Establish Authority

Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, in this episode I interview Amanda Horvath. Amanda is a video marketing strategist who helps people become thought leaders in their space. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/18/201943 minutes, 19 seconds
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How to Customize Facebook Ads Based on Customer Awareness Principles

Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, in this episode I interview Ralph Burns. Ralph is the founder of Tier 11, an ad agency focused on providing full-service and ads for eCommerce and digital product businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/11/201949 minutes
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Video Marketing Strategy: The Power of Video During the Customer Journey

Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, in this episode I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/4/201948 minutes, 29 seconds
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TikTok: What Marketers Need to Know

Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. USEFUL INFORMATION:  We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/27/201943 minutes, 37 seconds
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Local Business Facebook Ads: What Marketers Need to Know

Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, in this episode I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/20/201947 minutes, 55 seconds
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Personal Branding: How to Successfully Build Your Brand

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?  To explore what marketers need to know about building a personal brand, in this episode I interview Rory Vaden. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/13/201947 minutes, 17 seconds
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Artificial Intelligence and Marketing: What Marketers Need to Know

Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, in this episode I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/6/201942 minutes, 24 seconds
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Instagram Stories for Business: How to Create Engaging Stories

Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, in this episode I interview Alex Beadon, an Instagram Stories expert who specializes in helping people use Instagram for business. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/30/201948 minutes, 18 seconds
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How to Create Videos That Sell: A Proven Formula

Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, in this episode I interview Owen Video. Owen is the founder of The Video Marketing School, an online learning center for video marketing training. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/23/201946 minutes, 37 seconds
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Amazon Ads: What Marketers Need to Know

Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, in this episode I interview Brett Curry. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/16/201946 minutes, 56 seconds
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How to Develop Superfans Who Gladly Evangelize for You

Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, in this episode I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/9/201949 minutes, 28 seconds
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How to Succeed With LinkedIn Ads

Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, in this episode I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/2/201945 minutes, 36 seconds
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How to Get Your Videos Discovered on YouTube

Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, in this episode I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/26/201948 minutes, 59 seconds
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Building a Community in a Changing Social Media World

Could your business benefit from a dedicated community? Wondering where you should build your community?   To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini, founder and CEO of Mighty Networks.   Read the show notes | Learn more about Ginat | Review the Social Media Marketing Podcast | Sponsored by Social Media Examiner's Video Marketing SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/19/201942 minutes, 33 seconds
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Facebook Ad Funnels: A Framework for Any Business

Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance, a Facebook ads expert.    Read the show notes: socialmediaexaminer.com/362 | Learn more about Charlie: charlielawrance.co.uk/smm | Review the Social Media Marketing Podcast: socialmediaexaminer.com/apple | Sponsored by Social Media Examiner's Video Marketing Summit: VideoMarketingSummit.liveSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/12/201948 minutes, 54 seconds
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LinkedIn Page Content Strategy: What Marketers Need to Know

Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis, a LinkedIn expert and creator.   Read the show notes. Learn more about Michaela Alexis. Review the Social Media Marketing Podcast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/5/201948 minutes, 24 seconds
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How to Target Cold Audiences With Facebook Ads

Wondering how to use Facebook Ads to find new customers? Do you want to know who to target with cold ads on Facebook? To explore targeting cold audiences with Facebook ads, I interview Amanda Bond, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/360See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/28/201947 minutes, 43 seconds
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Creating Instagram Ads That Convert

Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales? To explore how to create Instagram ads that work, I interview Andrew Hubbard, a Facebook and Instagram ad expert. Show notes: https://www.socialmediaexaminer.com/359See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/21/201948 minutes, 55 seconds
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How to Track Attribution on Facebook and Google

Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer, the world’s leading authority on Google Analytics. Show notes: https://www.socialmediaexaminer.com/358 Check out Google Analytics for Marketers Seminar: https://www.socialmediaexaminer.com/gaseminar/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/14/201943 minutes, 36 seconds
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How to Use Quora for Marketing

Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?To explore how to use Quora for marketing, I interview JD Prater, Quora’s full-time evangelist.Show notes: https://www.socialmediaexaminer.com/357See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/7/201946 minutes, 46 seconds
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How to Create Content That Attracts Customers - 35

Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel, a former journalist, and a storytelling expert. Show notes: https://www.socialmediaexaminer.com/356  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/31/201952 minutes, 51 seconds
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How to Write Facebook Ads That Sell

Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz, founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services. Show notes: https://www.socialmediaexaminer.com/355See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/24/201950 minutes, 2 seconds
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How to Use IGTV for Marketers

Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star, Instagram expert, professional photographer, and business strategist. Show notes: https://www.socialmediaexaminer.com/354See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/17/201946 minutes, 52 seconds
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Facebook Declining for Marketers: New Report

Hey there, Michael Stelzner coming to you with an important bonus episode. I want to talk about some important new research that was just released. Here’s what we’ll cover: The decline of Facebook for marketing, use of live video, Messenger bots, Instagram, and YouTube. Check out the report at https://www.socialmediaexaminer.com/report2019/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/11/201931 minutes, 57 seconds
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How Local Businesses Can Drive More Foot Traffic

Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl, a local business marketing expert and owner of two performing arts studios. Show notes: https://www.socialmediaexaminer.com/353See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/10/201946 minutes, 51 seconds
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How to Test Your Facebook Ads for Optimal Results

Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl, Facebook ads expert and author of Facebook Ads Made Simple. Show notes: https://www.socialmediaexaminer.com/352See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/3/201944 minutes, 37 seconds
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Advanced Facebook Retargeting: How to Up Your Ads Game

Do you want to run successful Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/351See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/26/201945 minutes, 24 seconds
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How to Develop a Thriving Community

Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman, an expert in developing communities.Show notes: https://www.socialmediaexaminer.com/350 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/19/201945 minutes, 3 seconds
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Facebook Groups: New Features for Businesses

Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta, a Facebook Groups expert. Show notes: https://www.socialmediaexaminer.com/349See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/12/201945 minutes, 42 seconds
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How to Create Video Ad Funnels That Work

Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. Show notes: https://www.socialmediaexaminer.com/348See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/5/201949 minutes, 46 seconds
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Is Facebook Organic Marketing Dead?

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith, a consultant for Facebook, and the leading expert on Facebook marketing. Show notes: https://www.socialmediaexaminer.com/347See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/29/201948 minutes, 23 seconds
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How to Avoid Distraction as a Marketer

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. What do you think? Find show notes and share your comments and questions at http://www.socialmediaexaminer.com/346See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/22/201951 minutes, 3 seconds
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Daily Vlogging: How to Tell Video Stories

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?To explore how to tell fascinating stories with video, I interview Cody Wanner, a classically trained filmmaker who specializes in telling compelling video stories.Show notes: https://www.socialmediaexaminer.com/345 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/15/201943 minutes, 15 seconds
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How to Become a Powerful Influencer: The Nathan Latka Story

Are you wondering how to grow your social influence? Do you have big dreams but need direction?To explore how to build powerful influence, I interview Nathan Latka, who hosts The Top Entrepreneurs podcast.Show notes: https://www.socialmediaexaminer.com/344 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/8/201950 minutes, 30 seconds
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Creating Instagram Stories People Love to Watch

Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood.Show notes: https://www.socialmediaexaminer.com/343See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/1/201949 minutes, 51 seconds
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How to Create Long-Form Videos That Sell

Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon, the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor.Show notes: https://www.socialmediaexaminer.com/342 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/22/201948 minutes, 50 seconds
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How to Become Iconic: Succeeding by Standing Apart

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers?To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction.Show notes: https://www.socialmediaexaminer.com/341 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/15/201944 minutes, 48 seconds
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Marketing Reimagined: Why Marketers Must Change Now

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most Human Company Wins.Show notes: https://www.socialmediaexaminer.com/340 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/8/201945 minutes, 3 seconds
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Facebook Ad Sequences: A Better Way to Acquire Customers

Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert.Show notes: https://www.socialmediaexaminer.com/339See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/1/201949 minutes, 31 seconds
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Google Data Studio: How Marketers Can Build Powerful Dashboards

Want an easy way to interpret your analytics? Wondering how to create dashboards?To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.Show notes: https://www.socialmediaexaminer.com/338See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/25/201945 minutes, 18 seconds
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Phrases That Sell: 8 Copywriting Tips

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/337See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/18/201945 minutes, 34 seconds
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Narrative Storytelling: How to Weave Stories Into Your Marketing

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories?In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies.Show notes: https://www.socialmediaexaminer.com/336See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/11/201958 minutes, 30 seconds
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YouTube Live: What Marketers Need to Know

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators.Show notes: https://www.socialmediaexaminer.com/335See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/4/201945 minutes, 34 seconds
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Social Customer Care: Why Marketers Should Care

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers?In this episode, I interview Shep Hyken, a customer service and experience expert. Show notes: https://www.socialmediaexaminer.com/334See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/28/201849 minutes, 19 seconds
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How to Make Better Marketing Decisions: Unthinkable Wisdom

Do you need to make better strategic decisions? Wondering how to change your decision-making process?In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses. Show notes: https://www.socialmediaexaminer.com/333See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/21/201847 minutes, 59 seconds
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YouTube Ads: What Marketers Need to Know

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business?In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency.  Show notes: https://www.socialmediaexaminer.com/332See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/14/201851 minutes, 30 seconds
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Twitter Marketing: Creative Ways to Connect With Your Audience

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. Show notes: https://www.socialmediaexaminer.com/331See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/7/201846 minutes, 1 second
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Revenue Optimization: Maximizing ROI on Your Ads

Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved. Show notes: https://www.socialmediaexaminer.com/330See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/30/201853 minutes, 15 seconds
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LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing.Show notes: https://www.socialmediaexaminer.com/329See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/23/201848 minutes, 8 seconds
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Modern Marketing: Wisdom From Seth Godin

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. Show notes: https://www.socialmediaexaminer.com/328See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/16/201843 minutes, 51 seconds
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How to Create Ads That Move People to Action

Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements. Show notes: https://www.socialmediaexaminer.com/327See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/9/201847 minutes, 59 seconds
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Facebook Video: Insight From a Facebook Watch Success Story

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers.Show notes: https://www.socialmediaexaminer.com/326See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/2/201844 minutes, 2 seconds
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How to Drive Organic Traffic With Bots

Want more website visitors? Wondering how Messenger bots can help?In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots. Show notes: https://www.socialmediaexaminer.com/325See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/26/201849 minutes, 29 seconds
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Why We Abandoned Facebook Video Longer Than Two Minutes

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy. Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/ Here's why we killed two shows and moved a third one over to YouTube. Show notes: https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/24/201829 minutes, 21 seconds
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How Artificial Intelligence Is Changing Marketing

Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. Show notes: https://www.socialmediaexaminer.com/324See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/19/201849 minutes, 24 seconds
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How to Cultivate Community With Facebook Groups

Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Show notes: https://www.socialmediaexaminer.com/323See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/12/201847 minutes, 7 seconds
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How to Get Customers to Evangelize Your Business

Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?In this episode, I interview Jay Baer. He's the author of multiple books and co-author of the new book Talk Triggers. Show notes: https://www.socialmediaexaminer.com/322See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/5/201845 minutes, 57 seconds
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How to Sell With Facebook Lead Ads

Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. Show notes: https://www.socialmediaexaminer.com/321See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/28/201847 minutes, 44 seconds
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How to Get More Engagement With Facebook Live

Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement?In this episode, I interview Stephanie Liu, a live video expert and social media consultant. Show notes: https://www.socialmediaexaminer.com/320See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/21/201839 minutes, 6 seconds
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Pinterest Strategy: How to Get More Traffic From Pinterest

Want more visitors to your website? Wondering how Pinterest can help?In this episode, I interview Jennifer Priest, a Pinterest expert and social media strategist. Show notes: https://www.socialmediaexaminer.com/319See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/14/201845 minutes, 1 second
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Instagram Live: How to Create and Repurpose Live Content

Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos?In this episode, I interview Todd Bergin, a live video and Instagram video expert. Show notes: https://www.socialmediaexaminer.com/318See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/7/201848 minutes, 5 seconds
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How to Build Better Stories With Collaboration and Improv

Want fresh ideas for your marketing content? Curious how improv techniques can help?In this episode, I interview Kathy Klotz-Guest, a storytelling expert and the author of Stop Boring Me. Show notes: https://www.socialmediaexaminer.com/317See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/31/201845 minutes, 37 seconds
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Messenger Bot Funnels: How to Nurture Prospects Toward a Sale

Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels?In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and helps businesses build bots.Show notes: https://www.socialmediaexaminer.com/316See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/24/201853 minutes, 48 seconds
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The Facebook Ad Algorithm: What Marketers Need to Know

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns?In this episode, I interview Ralph Burns, a Facebook ads expert who runs an ad agency focused on serving eCommerce businesses.Show notes: https://www.socialmediaexaminer.com/315See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/17/201850 minutes, 21 seconds
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How to Grow: Wisdom From 6 Years of Podcasting

In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner).The topics I'll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition. Show notes: https://www.socialmediaexaminer.com/314See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/10/201845 minutes, 35 seconds
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Facebook Analytics: What Marketers Need to Know

Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads?In this episode, I interview Andrew Foxwell. He's a Facebook ads expert who runs an agency for direct-response eCommerce brands.Show notes: https://www.socialmediaexaminer.com/313See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/3/201847 minutes, 33 seconds
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How to Create a Live Show on YouTube

Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software? In this episode, I interview Dusty Porter, a video and tech expert who hosts the YouTube Creators Hub podcast.  Show notes: https://www.socialmediaexaminer.com/312See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/27/201847 minutes, 34 seconds
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Instagram Stories Strategy: How to Make Stories That Benefit Your Business

Want to attract more leads with Instagram? Curious how a story arc on Instagram Stories can help? In this episode, I interview Tyler J. McCall. He's an Instagram marketing expert who's focused on Instagram strategy.  Show notes: https://www.socialmediaexaminer.com/311See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/20/201853 minutes, 49 seconds
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Facebook Ads for Webinar Funnels: How to Maximize Your Results

Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience? In this episode, I interview Andrew Hubbard. He's a Facebook ads expert who specializes in helping people sell digital products and services to fill their evergreen webinars.  Show notes: https://www.socialmediaexaminer.com/310See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/13/201845 minutes, 51 seconds
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Messenger Bot Strategy: How Businesses Can Use Bots

Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help? In this episode, I interview Molly Pittman. She's a Facebook Messenger bot expert.  Show notes: https://www.socialmediaexaminer.com/309See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/6/201848 minutes, 29 seconds
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Twitch: What Marketers Need to Know

Want to know how Twitch is growing live video audiences? Wondering how Twitch supports loyal, engaged communities? In this episode, I interview Luria Petrucci. She's the co-founder of a website that offers incredible content and services for live streaming and helps you master live video. Show notes: https://www.socialmediaexaminer.com/308 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/29/201844 minutes, 19 seconds
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Curiosity Marketing: A Better Way to Win Loyal Customers

Want your audience to ask about your products? Wondering how to spark people's interest? In this episode, I interview Chalene Johnson. She's a marketer, speaker, teacher, and author.  Show notes: https://www.socialmediaexaminer.com/307See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/22/201855 minutes, 29 seconds
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How to Use Facebook Ads to Improve Your Video Views

Want longer video views on Facebook? Wondering how the Facebook suggested video feed can help? In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing.  Show notes: https://www.socialmediaexaminer.com/306See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/15/201849 minutes, 56 seconds
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Fun: How to Love the Work You Do

Are you struggling to balance your work and personal life? Wondering if the hustle and grind are worth the toll they take on you? In this episode, I interview Joel Comm. Joel co-hosts The Bad Crypto Podcast and is the author of 15 books.  Show notes: https://www.socialmediaexaminer.com/305See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/8/201840 minutes, 16 seconds
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Personal Brand Pivot: How to Become The Next You

Wondering how you can become known for something new? Looking for tips to help you focus your brand on a different area? In this episode, I interview Amy Landino (formerly Schmittauer), the host of AmyTV. She's a video blogger, speaker, and coach.  Show notes: https://www.socialmediaexaminer.com/304See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/1/201842 minutes, 44 seconds
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Alexa Flash Briefings: What Marketers Need to Know

Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work? In this episode, I interview Chris Brogan, a digital marketing advisor for large businesses. He specializes in customer experience marketing with a focus on emerging technology.  Show notes: https://www.socialmediaexaminer.com/303See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/25/201845 minutes, 31 seconds
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Crisis Planning: How to Publicly Respond to Business Problems

Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? In this episode, I interview Gini Dietrich, a crisis management professional. She's the founder and CEO of a site that helps businesses thrive with their public online communications.  Show notes: https://www.socialmediaexaminer.com/302See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/18/201845 minutes, 14 seconds
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How to Generate Leads and Sell With Live Video

Want to increase leads and sales? Wondering how live video can help?  In this episode, I interview Nicole Walters. She's an income strategist and hosts a live show on Facebook.  Show notes: https://www.socialmediaexaminer.com/301See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/11/201844 minutes, 54 seconds
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Marketer to Instagram Influencer: The Josh Horton Story

Want to become an Instagram influencer? Wondering how to maximize the exposure of your Instagram posts? In this episode, I interview Josh Horton, known online as Jugglin' Josh. He's a marketer turned influencer with more than a million followers across all of the social channels.  Show notes: https://www.socialmediaexaminer.com/300See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/4/201844 minutes, 49 seconds
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Facebook Groups: How to Develop Engaging Communities

Want to create an engaged Facebook group? Are you looking for creative ways to develop a loyal community inside a Facebook group? In this episode, I interview Caitlin Bacher, a Facebook Groups expert who has helped many people start and grow successful Facebook groups.  Show notes: https://www.socialmediaexaminer.com/299See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/27/201844 minutes, 29 seconds
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How to Use Facebook Lookalike Audiences With Custom Audiences

Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? In this episode, I interview Rick Mulready. Rick is a Facebook ads expert and host of the podcast, The Art of Paid Traffic.  Show notes: https://www.socialmediaexaminer.com/298See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/20/201846 minutes, 10 seconds
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Predictive Analytics: How Marketers Can Improve Future Activities

Want your marketing to be more efficient? Wondering how predicting your marketing cycles can help? In this episode, I interview Chris Penn, the co-founder and chief innovator at Brain+Trust Insights.  Show notes: https://www.socialmediaexaminer.com/297See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/13/201839 minutes, 3 seconds
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How to Combine Facebook Ads and Content for Better Results

Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? In this episode, I interview Keith Krance, a Facebook ads expert. He's host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising.  Show notes: https://www.socialmediaexaminer.com/296See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/6/201845 minutes, 32 seconds
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LinkedIn Prospecting: How to Find and Connect With Future Customers

Do you want more clients? Wondering if LinkedIn can help you acquire more business? In this episode, I interview LinkedIn marketing expert John Nemo. Author of LinkedIn Riches: How to Use LinkedIn for Business, Sales and Marketing, John is also host of Nemo Radio podcast, which is focused on online marketing and lead generation.  Show notes: https://www.socialmediaexaminer.com/295See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/30/201842 minutes, 12 seconds
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How to Get Started With Messenger Bots

Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots.  Show notes: https://www.socialmediaexaminer.com/294See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/23/201844 minutes, 31 seconds
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How to Build a Facebook Ad Funnel

Do you want more conversions from your Facebook ads? Wondering how funnels can help? In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels. Show notes: https://www.socialmediaexaminer.com/293See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/16/201843 minutes, 25 seconds
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Personal Branding: How to Create and Market Yourself

Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? In this episode, I interview Chris Ducker, serial entrepreneur and author of Rise of the Youpreneur.  Show notes: https://www.socialmediaexaminer.com/292  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/9/201843 minutes, 41 seconds
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Instagram Stories: How Businesses Can Make the Most of Stories

Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? In this episode, I interview Sue B. Zimmerman, an Instagram expert who helps businesses and marketers take their Instagram marketing to the next level.  Show notes: https://www.socialmediaexaminer.com/291See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/2/201840 minutes, 6 seconds
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Twitter Engagement: How to Connect With People on Twitter

Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? In this episode, I interview Andrew Pickering and Peter Gartland, also known as Andrew and Pete. They authored Content Mavericks, and are known for creating highly shareable content, specifically on Twitter and YouTube.  Show notes: https://www.socialmediaexaminer.com/290See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/23/201846 minutes, 27 seconds
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Webinars: How to Market and Sell Using Webinars

Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? In this episode, I interview Amy Porterfield. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast. Show notes: https://www.socialmediaexaminer.com/289See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/16/201840 minutes, 27 seconds
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YouTube Community Tab: How YouTube Is Changing

Want to keep your YouTube subscribers engaged? Interested in new YouTube features that help promote your videos? In this episode, I interview Tim Schmoyer, founder of VideoCreators.TV, a YouTube community of more than 340,000 video creators.  Show notes: https://www.socialmediaexaminer.com/288  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/9/201841 minutes, 45 seconds
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How to Use Video Content to Sell

Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel? In this episode, I interview Marcus Sheridan, an amazing keynote speaker. Formerly known as The Sales Lion, Marcus is a partner at a digital sales and marketing agency.  Show notes: https://www.socialmediaexaminer.com/287See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/2/201843 minutes, 16 seconds
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Storytelling With Video: The Journey

Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching? In this episode, I share my experiences leading up to and creating The Journey. Discover how sharing the struggles of entrepreneurship has helped my team and business. I share tips for creating your own show.  Show notes: https://www.socialmediaexaminer.com/286See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/26/201843 minutes, 1 second
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Facebook News Feed Changes: Why We Need a New Strategy

On this week's Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week. Listen to our episode from Friday, January 19, 2018. Show notes: https://www.socialmediaexaminer.com/facebook-news-feed-changes/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/20/201846 minutes, 58 seconds
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YouTube Ranking: How to Get More Views on YouTube

Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? In this episode, I interview Sean Cannell, a YouTube expert who specializes in video influencers, video equipment, and video marketing.  Show notes: https://www.socialmediaexaminer.com/285See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/19/201842 minutes, 42 seconds
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Facebook Video Ad Sequences: Converting by Addressing Objections

Do you use Facebook video ads? Want them to be more effective? In this episode, I interview Tommie Powers, a Facebook ads expert who specializes in helping businesses that sell products people use over and over.  Show notes: https://www.socialmediaexaminer.com/284See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/12/201846 minutes, 48 seconds
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Twitter Renaissance: Is It Time to Reconsider Twitter?

Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers? In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition.  Show notes: https://www.socialmediaexaminer.com/283  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/5/201840 minutes, 30 seconds
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Using Facebook Ads to Turn New Customers Into Repeat Customers

Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? In this episode, I interview Maxwell Finn, the co-founder of a Facebook ad agency that specializes in customer acquisition.  Show notes: https://www.socialmediaexaminer.com/282See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/29/201743 minutes, 32 seconds
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LinkedIn Native Video: What Marketers Need to Know

Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads? In this episode, I interview Viveka von Rosen, co-founder and chief visibility officer at a social selling consultancy. She's also author of multiple books, including LinkedIn: 101 Ways to Rock Your Personal Brand.  Show notes: https://www.socialmediaexaminer.com/281See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/22/201742 minutes, 8 seconds
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Video Creator to Traditional Media Star: The Zach King Story

Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms? In this episode, I interview Zach King, a filmmaker and YouTube personality who's known for creating digital magic. More than 20 million people follow him on Instagram. Show notes: https://www.socialmediaexaminer.com/280See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/15/201740 minutes, 24 seconds
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Visual Personal Branding: How to Build a Loyal Following With Images

Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand's story? In this episode, I interview Jenna Kutcher, host of the Goal Digger Podcast. She's formally a professional wedding photographer.  Show notes: https://www.socialmediaexaminer.com/279See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/8/201742 minutes, 33 seconds
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5 Social Tools for Social Media Marketers

Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance? In this episode, I interview Ian Cleary, the founder of a digital agency with a popular marketing technology blog. He's also the co-founder of an email marketing outreach tool.  Show notes: https://www.socialmediaexaminer.com/278See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/1/201737 minutes, 53 seconds
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Future of Live Video: 360 Live and Virtual Reality Live

Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)? In this episode, I interview Joel Comm, a live video expert. He's the author of the books Live Video Revolution, Twitter Power 3.0, and many others.  Show notes: https://www.socialmediaexaminer.com/277See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/24/201741 minutes, 6 seconds
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Facebook Ad Custom Audiences: Retargeting Those Who Know You

Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? In this episode, I interview Amanda Bond, a leading Facebook ad strategist. She's a regular correspondent on the Social Media Marketing Talk Show.  Show notes: https://www.socialmediaexaminer.com/276See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/17/201743 minutes, 13 seconds
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YouTube Pre-Roll Ads: How to Acquire Customers With Video

Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers.  Show notes: https://www.socialmediaexaminer.com/275See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/10/201741 minutes, 15 seconds
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The Facebook Algorithm Explained for Marketers

Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that's part school and part agency for social marketers. Show notes: https://www.socialmediaexaminer.com/274See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/3/201745 minutes, 45 seconds
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How Social Media Has Evolved and Where It Is Headed

Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He's considered one of the founding fathers of social media marketing.  Show notes: https://www.socialmediaexaminer.com/273See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/27/201745 minutes, 41 seconds
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Chatbots: Marketing Automation via Messenger

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? In this episode, I interview Andrew Warner. When Andrew was younger, he built a company to $30 million in annual sales. Today, Andrew is the founder of a site and podcast focused on tech startups. Show notes: https://www.socialmediaexaminer.com/272See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/20/201743 minutes, 6 seconds
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How to Get Leads and Customers at Events

Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events? In this episode, I interview Emily Crume and Demian Ross from our biz dev division at Social Media Examiner. Each has been attending events for years with an eye on prospecting. Show notes: https://www.socialmediaexaminer.com/271See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/13/201741 minutes, 24 seconds
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Creating Short, Snackable Videos for Instagram and Beyond

Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement? In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the Tasty Food Photography ebook.  Show notes: https://www.socialmediaexaminer.com/270See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/6/201745 minutes, 37 seconds
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YouTube Remarketing: How to Retarget People on YouTube

Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He authored "The Ultimate Guide to Google Shopping" for Shopify. Show notes: https://www.socialmediaexaminer.com/269See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/29/201743 minutes, 23 seconds
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Product Evangelism: How to Evangelize and Create Advocates

Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador for Mercedes, and formerly the evangelist for Apple Computer.  Show notes: https://www.socialmediaexaminer.com/268See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/22/201731 minutes, 22 seconds
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How to Work With YouTube Influencers

Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers? In this episode, I interview Derral Eves, one the world's top YouTube video marketing experts. He's consulted with many of the world's largest YouTube channels and is the founder of an industry conference for video creators, agencies, and brands. Show notes: https://www.socialmediaexaminer.com/267 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/15/201744 minutes, 40 seconds
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Medium: Why Bloggers Should Consider Publishing on Medium

Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium? In this episode, I interview Dakota Shane, a social media columnist. He co-founded a social media agency for breweries and restaurants. He's also a top writer in the social media category on Medium. Show notes: https://www.socialmediaexaminer.com/266See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/8/201740 minutes, 26 seconds
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How to Generate Revenue With Your Content

Want to make money from your content? Wondering how a loyal audience can create business opportunities? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World. He's written five books including Epic Content Marketing and Content Inc.  Show notes: https://www.socialmediaexaminer.com/265See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/1/201740 minutes, 16 seconds
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Selling With Video: YouTube and Facebook Video Marketing

Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects? In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified agency for big brands and channels including Hewlett-Packard, Funimation, and ServiceMaster.  Show notes: https://www.socialmediaexaminer.com/264See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/25/201741 minutes, 6 seconds
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How to Optimize Your Facebook Ads: A Proven Approach

Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? In this episode, I interview Azriel Ratz, author of the Facebook Pixel eBook and the Facebook Ads Mastery online course. He manages Facebook ads for clients across the globe. Show notes: https://www.socialmediaexaminer.com/263See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/18/201746 minutes, 50 seconds
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Growing Social Media Examiner: The Bumpy Road of Pursuit

Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity? In this episode, my friend Mark Mason, host of the Late Night Internet Marketing Podcast, interviews me to celebrate the fifth anniversary of the Social Media Marketing podcast.  Show notes: https://www.socialmediaexaminer.com/262See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/11/201741 minutes, 30 seconds
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Live Video Tools: The Best Apps for Going Live

Are you planning to start a live video show? Want to know which tools you'll need to broadcast live? In this episode, I interview Ian Anderson Gray, the founder of Seriously Social, a blog focused on social media tools. Ian is also a live video tools expert.  Show notes: https://www.socialmediaexaminer.com/261See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/4/201744 minutes, 2 seconds
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Our New Podcast: Social Media Marketing Talk Show

Have you noticed that social networks seem to change every week? How can anyone possibly keep up? I'm excited to announce the new Social Media Marketing Talk Show audio podcast. Each week Social Media Examiner brings you: News, Commentary, & Tips. In each episode, we cover the top 10-20 major announcements from Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat for the last week. Show notes: https://www.socialmediaexaminer.com/our-new-podcast-social-media-marketing-talk-show/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/2/20171 hour, 4 minutes, 12 seconds
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Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences

Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? In this episode, I interview Shane Sams, the co-host of the Flipped Lifestyle podcast, a show focused on helping families make money online.  Show notes: https://www.socialmediaexaminer.com/260See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/28/201741 minutes, 7 seconds
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Messenger Chatbots: How to Get Started

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots.  Show notes: https://www.socialmediaexaminer.com/259See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/21/201743 minutes, 36 seconds
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Video Authenticity: How to Perform On-Camera

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? In this episode, I interview David H. Lawrence XVII, an actor and professional voice artist. You may recognize him as the Puppet Master from the TV show Heroes.  Show notes: https://www.socialmediaexaminer.com/258See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/14/201741 minutes, 4 seconds
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Facebook Ads: Creative Ways to Attract Prospects and Customers

Do you advertise on Facebook? Are your ads converting? In this episode, I interview Zach Spuckler, a Facebook ads expert and host of the Heart, Soul & Hustle podcast, a show about generating more leads, sales, and conversions.  Show notes: https://www.socialmediaexaminer.com/257 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/7/201738 minutes, 15 seconds
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Creating Advanced Facebook Custom Audiences Using Google Tag Manager

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? In this episode, I interview Chris Mercer, an analytics expert who specializes in helping marketers measure and optimize their marketing.  Show notes: https://www.socialmediaexaminer.com/256See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/30/201741 minutes, 22 seconds
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Live Video Strategy: How to Create a Show That Engages

Interested in broadcasting live video? Have you considered starting a live video show? In this episode, I interview Luria Petrucci, a live video expert. She's the host of a live show dedicated to helping businesses produce professional live streams.  Show notes: https://www.socialmediaexaminer.com/255See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/23/201740 minutes, 43 seconds
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Social Customer Care: Apps and Processes for Success

How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? In this episode, I interview Dan Gingiss, author of Winning at Social Customer Care, head of global social media at McDonald's, and host of the Focus on Customer Service podcast.  Show notes: https://www.socialmediaexaminer.com/254See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/16/201738 minutes, 32 seconds
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Facebook Video Retargeting for Live Video and Beyond

Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? T In this episode, I interview Amanda Bond, who's known as the "Ad Strategist" specializing in Facebook ads. Amanda also advises top social pros and has taught the ADdicted Facebook Ads course.  Show notes: https://www.socialmediaexaminer.com/253See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/9/201742 minutes, 27 seconds
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Influencer Marketing: How to Scale Your Social Media Exposure

Wondering how to increase your business's reach on social media? Have you considered partnering with an influencer? In this episode, I interview Neal Schaffer, author of three social media books. He teaches social media strategy at Rutgers University.  Show notes: https://www.socialmediaexaminer.com/252See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/2/201739 minutes, 28 seconds
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Local Social Media Marketing With Facebook and Instagram

How do you promote your business locally? Are you using Facebook and Instagram? In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing.  Show notes: https://www.socialmediaexaminer.com/251See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/26/201741 minutes, 57 seconds
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Facebook Ads Strategy: How Marketers Can Win With Facebook

Do you use Facebook ads? Want to make them more effective? In this episode, I interview Nicholas Kusmich, author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.  Show notes: https://www.socialmediaexaminer.com/250See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/19/201746 minutes, 38 seconds
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Facebook Video for Marketers: Strategy for Future Success

Do you create videos for your business? Wondering how to best leverage your videos on Facebook? In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored a book about social care, and also hosts the Social Pros Podcast and the Jay Today show.  Show notes: https://www.socialmediaexaminer.com/249See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/12/201745 minutes, 5 seconds
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Google Analytics and Social Media: What Marketers Need to Know

Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts? In this episode, I interview Annie Cushing, Google Analytics expert and chief data officer at Outspoken Media digital marketing agency.  Show notes: https://www.socialmediaexaminer.com/248See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/5/201748 minutes, 38 seconds
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Facebook Marketing: Why It Is Time to Rethink Everything

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? In this episode, I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.  Show notes: https://www.socialmediaexaminer.com/247See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/28/201745 minutes, 9 seconds
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Facebook for Local Business: Creative Ways to Grow

Is your local business on Facebook? Wondering how to market your business more effectively? In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less!  Show notes: https://www.socialmediaexaminer.com/246See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/21/201736 minutes, 40 seconds
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Instagram Business Profiles: Why Marketers Should Upgrade

Have you considered moving to an Instagram business profile? Wondering what advantages you'll gain? In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has placed in our top 10 social media blogs three different times.  Show notes: https://www.socialmediaexaminer.com/245See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/14/201741 minutes, 15 seconds
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Live Video: Tips and Techniques for Creating Great Content

Do you broadcast live video? Want to learn how to create an engaged following? In this episode, I interview Alex Khan, the founder of Attractive Media, a German social media agency that helps businesses with live video.  Show notes: https://www.socialmediaexaminer.com/244See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/7/201740 minutes, 12 seconds
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Google Analytics: How to Analyze the Behavior of Your Site Visitors

Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help?  In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in content marketing and Google Analytics.  Show notes: https://www.socialmediaexaminer.com/243See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/31/201746 minutes, 46 seconds
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Facebook Messenger Marketing: What Marketers Need to Know

Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? In this episode, I interview Molly Pittman, the vice president of marketing at DigitalMarketer. She specializes in customer acquisition and teaches regularly for the company's membership community.  Show notes: https://www.socialmediaexaminer.com/242See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/24/201743 minutes, 40 seconds
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Animated Visuals: How to Bring Still Images to Life

Do you use visuals on your blog and social media? Have you considered animating them? In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015, 2016, and 2017.  Show notes: https://www.socialmediaexaminer.com/241See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/17/201741 minutes, 49 seconds
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How to Use Facebook to Market Your Products

Do you have products to sell? Have you tried using Facebook ads to promote your products?  In this episode, I interview Steve Chou. Steve and his wife run an ecommerce site that sells handkerchiefs and linens at BumblebeeLinens.com.  Show notes: https://www.socialmediaexaminer.com/240See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/10/201742 minutes, 43 seconds
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Thought Leadership: How to Become Known to People Who Matter

Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself? In this episode, I interview Mark Schaefer, a prolific blogger, author, and speaker. He's written Social Media Explained, The Content Code, and The Tao of Twitter.  Show notes: https://www.socialmediaexaminer.com/239See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/3/201740 minutes, 27 seconds
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Video Blogging: How to Create Consistent YouTube Content

Do you create videos to promote your business? Have you considered starting a regular video blog? In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel. Show notes: https://www.socialmediaexaminer.com/238See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/24/201740 minutes, 22 seconds
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How to Use Facebook Ads to Boost Your Best Content

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? In this episode, I interview Larry Kim, the founder and chief technology officer for WordStream. He's a frequent blogger, pay-per-click expert, and social advertising ninja.  Show notes: https://www.socialmediaexaminer.com/237See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/17/201746 minutes, 57 seconds
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Instagram Stories: How to Create Engaging Stories

Do you use Instagram? Wondering how Instagram Stories work? In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level.  Show notes: https://www.socialmediaexaminer.com/236See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/10/201745 minutes, 29 seconds
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Mobile Local Marketing: Reaching the Mobile Customer

Do you have a local business? Want an effective way to market to people who are near you? In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He's also host of The Agents of Change podcast.  Show notes: https://www.socialmediaexaminer.com/235See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/3/201743 minutes, 17 seconds
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Content Marketing Success: Why Answering Questions Sells

Do you want more sales? Is content marketing a part of your strategy? In this episode, I interview Marcus Sheridan, a blogger, podcaster, and keynote speaker who specializes in content and inbound marketing.  Show notes: https://www.socialmediaexaminer.com/234See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/27/201746 minutes, 22 seconds
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Facebook Community Development: How to Cultivate Loyal Fans

Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups? In this episode, I interview Holly Homer, a professional blogger whose Kids Activities Blog helps parents discover fun things to do with their kids. Show notes: https://www.socialmediaexaminer.com/233See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/20/201745 minutes, 11 seconds
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Building a Business on the Back of Interviews

Do you interview people for your blog or podcast? In this episode, I interview Nathan Chan, the founder, CEO, and publisher of Foundr Magazine, a paid digital magazine that profiles well-known entrepreneurs.  Show notes: https://www.socialmediaexaminer.com/232See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/13/201744 minutes, 6 seconds
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Live Video and Marketing: Where the Industry Is Heading

Interested in using live video for business? Have you considered creating a live video show? In this episode, I interview Brian Fanzo, a tech evangelist who specializes in live video. He's the founder of iSocialFanz and host of the FOMOFanz podcast.  Show notes: https://www.socialmediaexaminer.com/231See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/6/201748 minutes, 35 seconds
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How to Build Raving Fans in Unconventional Ways

Do you want enthusiastic fans? Looking for unique ways to engage your audience? In this episode, I interview Pat Flynn, the founder of SmartPassiveIncome.com, a website dedicated to helping people start businesses.  Show notes: https://www.socialmediaexaminer.com/230See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/30/201650 minutes, 22 seconds
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Advanced Blogging: How to Make Your Blog Serve Your Business

Do you have a blog? Want to supercharge your content and increase email subscribers? In this episode, I interview Darren Rowse, one of the world's leading experts on blogging. He's the founder of two popular blogs: Digital Photography School and ProBlogger.  Show notes: https://www.socialmediaexaminer.com/229See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/23/201639 minutes, 28 seconds
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How Snapchat and Periscope Can Grow a Business

Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories? In this episode, I interview John Kapos, part of a long family line of chocolatiers who have run Perfection Chocolates in Australia since 1939.  Show notes: https://www.socialmediaexaminer.com/228See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/16/201637 minutes, 26 seconds
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The Social Media Examiner Story: From Blog to Conference

Wonder how the Social Media Examiner blog got started? Interested in how we grew a live conference from an online publication? In this episode, Ray Edwards of The Ray Edwards Show takes the mic to get the backstory on how Social Media Examiner went from publishing a blog to hosting a live conference.  Show notes: https://www.socialmediaexaminer.com/227See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/9/201643 minutes, 20 seconds
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How to Grow a Business Using YouTube

Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business?  In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social Update from Hootsuite.  Show notes: https://www.socialmediaexaminer.com/226See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/2/201638 minutes, 38 seconds
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How to Sell on Instagram

Is your business on Instagram? Do you want to use Instagram as a revenue stream? In this episode, I interview Jasmine Star, a professional photographer who specializes in Instagram marketing. She starts with law school, transitions to photography, and ultimately goes to Instagram. Show notes: https://www.socialmediaexaminer.com/225See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/25/201642 minutes, 25 seconds
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Email Sales Funnels: How to Automate Your Sales

Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel? In this episode, I interview Yaro Starak, a blogging expert who specializes in helping people turn their blogs into profitable businesses.  Show notes: https://www.socialmediaexaminer.com/224See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/18/201645 minutes, 4 seconds
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Facebook Live: Fuel All of Your Content With Live Video

Do you broadcast on Facebook Live? Want to discover how to use your videos to create more content? In this episode, I interview Chalene Johnson, a lifestyle expert, author of Push, and host of two top podcasts: Build Your Tribe and The Chalene Show.  Show notes: https://www.socialmediaexaminer.com/223See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/11/201653 minutes, 54 seconds
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Conversion Optimization: How to Split Test Your Way to Success

Want to get more leads and subscribers? Have you considered optimizing your opt-in forms? In this episode, I interview Chris Dayley, who is the VP of site testing and optimization at Disruptive Advertising, an agency that specializes in site testing and analytics.  Show notes: https://www.socialmediaexaminer.com/222See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/4/201640 minutes, 20 seconds
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360 Video for Marketers: What You Need to Know

Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video? In this episode, I interview Ryan Anderson Bell of VRScout, a firm that connects Hollywood to virtual reality. Bell is the director of Help Erase Project, a 360 video documentary made to raise awareness of child trafficking.  Show notes: https://www.socialmediaexaminer.com/221See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/28/201643 minutes, 20 seconds
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Instagram Ads: What Marketers Need to Know

Are you active on Instagram? Have you considered experimenting with ads? In this episode, I interview Jenn Herman, a social media consultant and Instagram expert. She authored an eBook called, How to Run a Successful Instagram Ad.  Show notes: https://www.socialmediaexaminer.com/220See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/21/201634 minutes, 2 seconds
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LinkedIn Ads: What Marketers Need to Know

Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more? In this episode, I interview AJ Wilcox, a LinkedIn ad expert. His agency, B2Linked, specializes in business-to-business advertising and lead generation on LinkedIn.  Show notes: https://www.socialmediaexaminer.com/219See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/14/201634 minutes
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Influence and Persuasion: New Insights From Robert Cialdini

Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides speakers and training on behavioral psychology and influence in business.  Show notes: https://www.socialmediaexaminer.com/218See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/7/201637 minutes, 9 seconds
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List Building: How to Grow Your Email List Using Facebook Live

Do you want a bigger email list? Looking for list building techniques? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast.  Show notes: https://www.socialmediaexaminer.com/217See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/30/201642 minutes, 4 seconds
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Twitter Ads: How to Advertise With Twitter

Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising? In this episode, I interview Neal Schaffer, author of Maximize Your Social and co-founder of the Social Tools Summit. Neal also runs PDCA Social, a social media agency.  Show notes: https://www.socialmediaexaminer.com/216See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/23/201636 minutes, 53 seconds
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Promoted Pins: How to Advertise on Pinterest

Do you use Pinterest promoted pins? Want to discover how they work? In this episode, I interview Vincent Ng, president of MCNG Marketing and author of Pinterest to Profits with Pintalysis. Vincent helps businesses succeed with Pinterest marketing and visual social media. Show notes: https://www.socialmediaexaminer.com/215See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/16/201639 minutes, 37 seconds
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Starting a YouTube Channel: How to Achieve YouTube Growth

Do you have a YouTube channel? Want to optimize it to get more subscribers? In this episode, I interview Tim Schmoyer, founder of Video Creators, a YouTube channel and website that helps people grow their YouTube subscribers.  Show notes: https://www.socialmediaexaminer.com/214See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/9/201647 minutes, 51 seconds
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Facebook Split Testing: How to Make Your Ads Better

Do you run Facebook ads? Have you tried split testing? In this episode, I interview Andrea Vahl, a Facebook marketing expert. She's co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School.  Show notes: https://www.socialmediaexaminer.com/213See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/2/201641 minutes, 18 seconds
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Video Production: How to Create Quality Videos Quickly

Do you create videos for your fans and followers? Want to improve the quality? Today, Roberto Blake is with us to explore how quality videos are produced.  He is a visual and video marketing expert, and has a popular YouTube channel where he teaches YouTube marketing and video editing.  Show notes: https://www.socialmediaexaminer.com/212See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/26/201642 minutes, 40 seconds
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Selling With Story: How to Make Your Customer the Hero

Do you know what your customers really want? Want to discover how to share the solution they want and need in terms they understand? In this episode, I interview Donald Miller, a story for business expert. He's CEO of StoryBrand, which helps businesses clarify messaging via workshops and consulting.  Show notes: https://www.socialmediaexaminer.com/211See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/19/201643 minutes, 22 seconds
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How to Connect With Traditional Media Influencers

Are you seen as an expert in your industry? Want to develop relationships with the media to become a go-to expert? In this episode, I interview Josh Elledge, a consumer advocate and founder of SavingsAngel.com, a site dedicated to consumer savings.  Show notes: https://www.socialmediaexaminer.com/210See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/12/201643 minutes, 35 seconds
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Customer Advocacy: How to Get People to Talk About Your Company

Are your customers advocates for your brand or business? Want to improve customer satisfaction and advocacy?  Joey Coleman joins us today. He's a customer advocacy consultant and coach who has worked with Hyatt Hotels, NASA, and Zappos.  Show notes: https://www.socialmediaexaminer.com/209See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/5/201642 minutes, 32 seconds
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Twitter Analytics: How to Know if Your Twitter Marketing Works

Do you review your Twitter Analytics? Want to use them to improve your Twitter marketing? In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row.  Show notes: https://www.socialmediaexaminer.com/208See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/29/201639 minutes, 51 seconds
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Facebook Ad Changes: What Marketers Need to Know

Do you run Facebook ads? Are you familiar with the latest changes? In this episode, I interview Jon Loomer, a marketing expert who specializes in Facebook advertising. Jon is host of the Social Media Pubcast and blogs at JonLoomer.com.  Show notes: https://www.socialmediaexaminer.com/207See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/22/201646 minutes, 30 seconds
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Live Video: Creative Ways to Do a Live Show on Facebook

Do you broadcast live video? Have you considered hosting a regular show on Facebook Live?  In this episode, I interview Disney expert Lou Mongello, author of multiple books and audio guides for visitors to Disney theme parks. He hosts the popular WDW Radio podcast and also broadcasts a live show on Facebook. Show notes: https://www.socialmediaexaminer.com/206See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/15/201644 minutes, 24 seconds
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Smartphone Video Excellence: How to Film Like a Pro

Do you record videos with your smartphone? Want to make them look really professional? In this episode, I interview Justin Brown, a video professional who specializes in helping marketers look great on camera. He's been a coach, producer, and cameraman for 25 years, specializing in extreme sports.  Show notes: https://www.socialmediaexaminer.com/205See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/8/201643 minutes, 6 seconds
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Twitter Chats: How Marketers Can Benefit From Twitter Chats

Do you participate in Twitter chats? Want to discover how to get the most out of them? In this episode, I interview Madalyn Sklar, a Twitter marketing expert. She's host of the Twitter Smarter podcast and hosts a weekly Twitter chat at #TwitterSmarter.  Show notes: https://www.socialmediaexaminer.com/204See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/1/201641 minutes, 45 seconds
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Facebook Instant Articles: How to Get Started

Have you seen Facebook Instant Articles? Are you curious about how to publish them? In this episode, I interview Leslie Samuel, a blogging expert who runs BecomeABlogger.com. He's also the host of the Learning With Leslie podcast.  Show notes: https://www.socialmediaexaminer.com/203See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/24/201640 minutes, 21 seconds
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How to Get Your Videos to Perform in Search

Do you create YouTube videos? Want to get them seen? In this episode, I interview Amy Schmittauer, a video marketing expert, public speaker, and host of the Savvy Sexy Social YouTube video series.  Show notes: https://www.socialmediaexaminer.com/202See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/17/201640 minutes, 48 seconds
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Influencer Marketing: What You Need to Know to Get Started

Does your company work with influencers? Want to incorporate influencers into your marketing? In this episode, I interview Lee Odden, an influencer marketing expert. He's the author of Optimize, the CEO of TopRank Marketing, and his company produces TopRankBlog.com.  Show notes: https://www.socialmediaexaminer.com/201See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/10/201644 minutes, 32 seconds
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Launch Strategy: A Case Study in How to Move People to Action

Are you planning to release a book, podcast, or other product? Want to make your launch a success? In this episode I interview Michael Hyatt, author of Platform and co-author of the new book, Living Forward. He's also the host of the This Is Your Life podcast and he blogs at MichaelHyatt.com.  Show notes: https://www.socialmediaexaminer.com/200See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/3/201645 minutes, 24 seconds
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Instagram Algorithm: How Marketers Should Alter Their Strategy

Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes? In this episode I interview Sue B. Zimmerman, the Instagram Gal. She's the author of an eBook, and has taught Instagram marketing for small businesses on CreativeLive.  Show notes: https://www.socialmediaexaminer.com/199See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/27/201643 minutes, 53 seconds
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Content Creation Hacks: How to Quickly Produce Valuable Content

Do you create content for your business? Looking for an easier way to make your content work for you? In this episode I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency, Brand Driven Digital. Show notes: https://www.socialmediaexaminer.com/198See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/20/201638 minutes, 39 seconds
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Snapchat and Podcasting Growth: What the Research Reveals

Wondering if you should get into Snapchat? Is podcasting something you're considering? In this episode I interview Tom Webster, vice president of strategy and marketing at Edison Research and co-host of the Marketing Companion podcast.  Show notes: https://www.socialmediaexaminer.com/197See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/13/201638 minutes, 21 seconds
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Social Media Visuals: How to Easily Create Visuals Without a Designer

Do you use visuals in your social media? Want tools and tips to help you create images? In this episode I interview Donna Moritz. Donna is a visual marketing expert, and her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015 and 2016. Show notes: https://www.socialmediaexaminer.com/196   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/6/201644 minutes, 3 seconds
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Google AMP: What Bloggers Need to Know

Have you heard of Google AMP? Want to know how it will impact your blog? In this episode I interview Leslie Samuel, who runs BecomeABlogger.com, where he teaches people how to blog with purpose. He's also host of the Learning With Leslie podcast. Show notes: https://www.socialmediaexaminer.com/195See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/29/201643 minutes, 51 seconds
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Pinterest Tactics: How to Grow Your Pinterest Following and Your Traffic

Do you post on Pinterest? Want to shake up your strategy? To discover what, how, and when to post on Pinterest, I interview Jeff Sieh, founder of ManlyPinterestTips.com and host of the Manly Pinterest Tips podcast.  Show notes: https://www.socialmediaexaminer.com/194See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/22/201640 minutes, 39 seconds
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Story for Business: How to Create Stories That Move People to Act

Do you use stories to engage your audience? Want to see how powerful stories can be? In this episode I interview Park Howell, a brand story strategist who helps businesses grow through the power of stories. He also hosts the Business of Story podcast and performs workshops on stories for business.  Show notes: https://www.socialmediaexaminer.com/193See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/15/201642 minutes
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The Art of Persuasion: How to Craft Words That Sell

Do your words sell? Want to sharpen your copywriting skills? In this episode I interview Ray Edwards, author of Writing Riches and MoneyWords. He's host of The Ray Edwards Show. His latest book is called How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often.  Show notes: https://www.socialmediaexaminer.com/192See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/8/201644 minutes, 33 seconds
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Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On

Do you have comments enabled on your blog? Have you ever turned them off? In this episode I interview Michael Hyatt and Brian Clark. Michael is author of Platform and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want. Brian is CEO of Rainmaker Digital, and founder of Copyblogger. Show notes: https://www.socialmediaexaminer.com/191See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/1/201646 minutes, 2 seconds
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Facebook Ads Strategy: How Marketers Need to Alter Their Techniques

Do you use Facebook ads? Want to learn the latest strategies? In this episode I interview Rick Mulready, the host of the Art of Paid Traffic podcast. He's a Facebook Ads coach and has numerous courses on Facebook advertising, including the FB ADvantage.  Show notes: https://www.socialmediaexaminer.com/190See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/25/201638 minutes, 26 seconds
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Periscope: How Your Business Can Benefit From Live Video

Do you broadcast on Periscope? Want to use it to connect with and grow your audience?  In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps businesses understand the selling side of social media. Show notes: https://www.socialmediaexaminer.com/189See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/18/201642 minutes, 6 seconds
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How Gary Vaynerchuk Turned a Video Series Into a Popular Book

Do you use videos to enhance your brand? Want to find ways to grow your business? In this episode I interview Gary Vaynerchuk, CEO of VaynerMedia, host of the #AskGaryVee Show, and author of Jab, Jab, Jab, Right Hook, and #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness. Show notes: https://www.socialmediaexaminer.com/188See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/11/201636 minutes, 55 seconds
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Facebook Live: Why Live Video Matters for Marketers

Have you tried Facebook Live video broadcasting? Want to know what it means for your business?  In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.  Show notes: https://www.socialmediaexaminer.com/187See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/4/201641 minutes, 37 seconds
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16 Twitter Tools for Social Media Marketers

Do you use Twitter in your social media marketing? Want to be more efficient and productive on the platform? In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me.  Show notes: https://www.socialmediaexaminer.com/186See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/26/201637 minutes, 34 seconds
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Nurturing Leads With Social: How to Warm Up Your Following

Do you engage with your customers and prospects on social media? Want tactics to warm up your leads? In this episode I interview Kim Walsh-Phillips, CEO of Elite Digital Group, a direct response social agency. She's also a columnist for Entrepreneur Magazine.  Show notes: https://www.socialmediaexaminer.com/185See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/19/201636 minutes, 26 seconds
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Snapchat Content Strategy: How Marketers Can Win With Snapchat

Are you on Snapchat? Want to know how to use it for marketing? In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He's also an avid Snapchat user.  Show notes: https://www.socialmediaexaminer.com/184See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/12/201646 minutes, 53 seconds
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LinkedIn Mobile: What Marketers Need to Know

Have you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network? In this episode I interview Viveka von Rosen, the world's leading LinkedIn marketing expert. She authored LinkedIn Marketing: An Hour a Day and is founder of Linked Into Business, a LinkedIn marketing consultancy.  Show notes: https://www.socialmediaexaminer.com/183See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/5/201649 minutes, 19 seconds
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Building Business Ideas That Succeed: How to Preflight Your Ideas

Do you have a great idea for a business? Is there a new product you want to create? In this episode I interview Pat Flynn, the host of the Smart Passive Income Podcast, who blogs at smartpassiveincome.com and helps hundreds of thousands of entrepreneurs and aspiring entrepreneurs build their dream businesses.  Show notes: https://www.socialmediaexaminer.com/182See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/29/201647 minutes, 6 seconds
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Google Tag Manager: What Marketers Need to Know

Do you use tracking codes on your website? Have you heard of Google Tag Manager? In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert.  Show notes: https://www.socialmediaexaminer.com/181See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/22/201638 minutes, 12 seconds
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Dealing With Unhappy Customers: What Social Marketers Need to Know

Does your business respond to customers via social media? Are you prepared to deal with upset customers? In this episode I interview Jay Baer, the author of Youtility, co-host of the Social Pros Podcast and founder of Convince & Convert, an agency and blog focused on digital marketing.  Show notes: https://www.socialmediaexaminer.com/180 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/15/201639 minutes, 17 seconds
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Social Media Evolution: What Does the Future of Social Marketing Look Like?

Are you amazed at how much social media has changed over the last few years? Want to discover what's next? In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He's written eight books, including Engage and What's the Future of Business?  Show notes: https://www.socialmediaexaminer.com/179See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/8/201646 minutes, 50 seconds
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Is Blogging Dead? Building Your Content Home on Rented Land

Wondering what the future is for blogs? Is blogging dead?  In this episode I interview Mitch Joel and Mark Schaefer. Mitch is president of Mirum, author of CTRL ALT Delete, and host of Six Pixels of Separation podcast. Mark Schaefer is a marketing consultant, author of The Content Code, co-host of The Marketing Companion podcast and a blogger at businessesGROW.com.  Show notes: https://www.socialmediaexaminer.com/178See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/1/201652 minutes, 50 seconds
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Accomplishing Goals: A Guide to Getting Stuff Done

Did you set goals for the new year? Want to be more successful setting and achieving your goals? In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way. Show notes: https://www.socialmediaexaminer.com/177See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/24/201545 minutes, 57 seconds
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Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond

Are you active on Pinterest? Have you thought about using Pinterest to grow your other social networks? In this episode I interview Natalie Jill, the founder of Natalie Jill Fitness, a site dedicated to health and fitness. She inspires women around the world with her videos and visual content. Show notes: https://www.socialmediaexaminer.com/176See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/18/201537 minutes, 40 seconds
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Social Customer Service: How to Care for Customers With Social Media

Does your business have a social customer service plan? Want to step up your customer service on social media? In this episode I interview Dan Gingiss, former head of digital customer experience for Discover Card, co-host of the Focus on Customer Service podcast and head of digital marketing for Humana.  Show notes: https://www.socialmediaexaminer.com/175See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/11/201545 minutes, 48 seconds
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Missing Facebook Pages: What to Do When Facebook Takes Your Page Away

Do you know what to do if your Facebook page vanishes? Want to be ready when and if that day comes?  In this episode I am joined by Erik Fisher, community manager of Social Media Examiner. Erik and I will explore what happened when our Facebook page disappeared. You'll discover what to do if the same thing happens to you.  Show notes: https://www.socialmediaexaminer.com/174See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/4/201540 minutes, 36 seconds
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Online Reviews: How to Respond to Fraudulent Reviews

Do people review your business online? Ever receive negative or fraudulent reviews? In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the book, Manipurated. Dan will explore online reviews and how to deal with bad and fraudulent reviews.  Show notes: https://www.socialmediaexaminer.com/173 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/27/201539 minutes, 47 seconds
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YouTube Ads: What Marketers Need to Know About YouTube Advertising

Do you post videos on YouTube? Want to know what makes a video ad successful? In this episode I interview Derral Eves, an expert in YouTube and video marketing. He's YouTube-certified in Audience Growth, AdWords, Google Analytics and Video Advertising. He's helped big and small businesses bring in more than 1 billion views collectively.  Show notes: https://www.socialmediaexaminer.com/172See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/20/201550 minutes, 4 seconds
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Blogging Tools: Apps to Better Manage Your Blog

Do you have a blog? Want to improve the content development, publishing and promotion processes? In this episode I interview Ian Cleary, the social tools guy. His blog, RazorSocial.com has placed in our Top 10 Social Media Blogs 3 years in a row. He's also the founder of the Digital Influencer Club.  Show notes: https://www.socialmediaexaminer.com/171See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/13/201539 minutes, 21 seconds
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Instagram Strategy: How to Grow a Loyal Following With Instagram

Is your business on Instagram? Want to develop an engaged following? In this episode I interview Nathan Chan, the publisher of Foundr magazine, a digital publication designed to help entrepreneurs succeed. He's also host of the Foundr podcast.  Show notes: https://www.socialmediaexaminer.com/170See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/6/201546 minutes, 16 seconds
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Podcast to Book Deal: How to Turn Your Passion Into Profit

Do you host a podcast or write a blog? Want to know what it takes to get a book deal? In this episode I interview Lewis Howes, co-author of LinkedWorking (a book focused on LinkedIn) and Ultimate Webinar Marketing Guide. His podcast is called The School of Greatness (a top 100 podcast in iTunes).  Show notes: https://www.socialmediaexaminer.com/169See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/30/201538 minutes, 43 seconds
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YouTube Strategy: How to Plan Your YouTube Marketing Success

Do you create videos for your audience? Are you curious about what works on YouTube? In this episode I interview Owen Hemsath, president of Videospot, a YouTube consultancy that helps authors and brands succeed on YouTube. Owen also writes on YouTube strategy for ReelSEO.  Show notes: https://www.socialmediaexaminer.com/168See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/23/201533 minutes, 25 seconds
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Blab.im: Why Your Business Should Consider Blab

Do you host live-streaming video? Want to hear about the latest live-casting technology? In this episode I interview Joel Comm, the author of many books, including Twitter Power 3.0. He also is host of The Joel Comm Show and he's all in on Blab! Show notes: https://www.socialmediaexaminer.com/167See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/16/201539 minutes, 52 seconds
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Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn

Are you active on LinkedIn? Want to use it to connect with potential partners and prospects?  In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She's written extensively for Social Media Examiner about LinkedIn.  Show notes: https://www.socialmediaexaminer.com/166See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/9/201540 minutes, 29 seconds
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The Art of Story: How to Captivate an Audience

Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories? In this episode I interview Michael Port, the author of NYT best seller: Book Yourself Solid. He also teaches workshops called Heroic Public Speaking, where he applies the craft of acting to public speaking. Show notes: https://www.socialmediaexaminer.com/165See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/2/201549 minutes, 38 seconds
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Instagram Images: How to Stand Out on Instagram

Is your business on Instagram? Are you curious about what to post? In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing.  Show notes: https://www.socialmediaexaminer.com/164See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/25/201538 minutes, 34 seconds
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Facebook Advertising 101: How to Get Started With Facebook Ads

Are you considering running Facebook ads? Have you tried Facebook ads but have had little success? In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She's also the former Facebook community manager for Social Media Examiner. Show notes: https://www.socialmediaexaminer.com/163See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/18/201541 minutes, 14 seconds
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Analyzing Your Content With Google Analytics: How to Know What Works

Do you study your website's Google Analytics? Want to go beyond reporting what you see? In this episode I interview Andy Crestodina, author of Content Chemistry (3rd edition) and co-founder of Orbit Media (a Chicago-based web design agency). Andy is a Google Analytics expert. Show notes: https://www.socialmediaexaminer.com/162See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/3/201545 minutes, 3 seconds
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Getting Attention: The Science of Being Captivating Online

Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? In this episode I interview Ben Parr, the former co-editor for Mashable. He's also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People's Attention.  Show notes: https://www.socialmediaexaminer.com/160See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/28/201533 minutes, 30 seconds
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Finding Your Spoken Voice: How to Become Believable

Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone? In this episode I interview David H. Lawrence XVII, an actor and voice talent. You may know him as the evil Puppet Master in the Heroes TV show. Show notes: https://www.socialmediaexaminer.com/161See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/26/201555 minutes, 18 seconds
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Content for Business: How to Build Your Business on a Solid Content Foundation

Do you have a great idea for a business? Wondering if content marketing will help move the needle? In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content Marketing World, the leading conference for content marketers.  Show notes: https://www.socialmediaexaminer.com/159  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/21/201544 minutes, 32 seconds
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Online Security for Business: What Marketers Need to Know

Is your online identity secure? Are you concerned about hackers? In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large followings on Instagram and Facebook. Darren is a former special agent with the DEA who specializes in online security. He's also the chief technology officer for Shaun T, a fitness celebrity with millions of followers.  Show notes: https://www.socialmediaexaminer.com/158See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/14/201555 minutes, 9 seconds
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Thought Leadership: How to Remain Top of Mind in Your Industry

Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events? In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third anniversary of the Social Media Marketing podcast. Phil and I will explore how we pick the thought leaders in our industry for our conferences and podcast.  Show notes: https://www.socialmediaexaminer.com/157See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/7/201548 minutes, 39 seconds
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Online Reviews for Local Businesses: What Marketers Need to Know

Do you own or manage a local business? Are you leveraging the full power of online reviews? In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google's services. Show notes: https://www.socialmediaexaminer.com/156See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/31/201539 minutes, 3 seconds
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Pinterest Marketing: How to Succeed on Pinterest

Do you use Pinterest for your business? Want to know what works on Pinterest? In this episode I interview Jeff Sieh, the founder of ManlyPinterestTips.com, a site designed to help guys understand the marketing power of Pinterest.  Show notes: https://www.socialmediaexaminer.com/155See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/24/201540 minutes, 16 seconds
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Sharing: The Art and Science of Social Sharing

Do you create content for your business? Want to encourage people to share it? In this episode I interview Bryan Kramer, a social strategist and founder of PureMatter, a social media agency. His first book is Human to Human and his newest book is Shareology: How Sharing is Powering the Human Economy. Show notes: https://www.socialmediaexaminer.com/154See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/17/201541 minutes, 30 seconds
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Supporting Customers With Facebook: What Businesses Need to Know

Are your customers active on Facebook? Have you got a plan to support your customers via Facebook? In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Show notes: https://www.socialmediaexaminer.com/153See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/10/201544 minutes, 54 seconds
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YouTube Community Development: How to Build a Following With YouTube

Do you create YouTube videos? Want to increase your audience? In this episode I interview Tim Schmoyer, the author of 30 Days to a Better YouTube Channel and The Secret to Building Your YouTube Audience. His site, videocreators.com, helps people spread their message via video. Show notes: https://www.socialmediaexaminer.com/152See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/3/201542 minutes, 52 seconds
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Facebook Groups: How to Nurture a Community on Facebook

Do you have a Facebook group for your community? Are you considering starting a Facebook group? In this episode I interview Jared Easley, host of the Starve the Doubts podcast and co-author of Podcasting Good to Great. He's also co-founder of the Podcast Movement, the industry-leading conference for podcasters.  Show notes: https://www.socialmediaexaminer.com/151See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/26/201542 minutes, 1 second
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Facebook Growth: How to Create Huge Facebook Communities Without Advertising

Wondering how to grow your Facebook following without resorting to paid advertising? Want to discover the secrets to getting more fans and driving them to your blog?  In this episode I interview Collin Cottrell, the founder of WhitetailOverload.com, a website dedicated to deer hunting. He's quickly built a massive following of more than 800,000 fans on his Facebook page, all without advertising.  Show notes: https://www.socialmediaexaminer.com/150See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/19/201542 minutes, 8 seconds
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Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting

Are you interested in live mobile broadcasting? Have you tried Meerkat or Periscope? In this episode I interview Brian Fanzo, partner and chief digital strategist at Broadsuite, a company that helps businesses succeed with social and mobile marketing.  Show notes: https://www.socialmediaexaminer.com/149See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/12/201550 minutes, 33 seconds
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How a Blog Launched a Movement: The Vani Hari Story

Do you have a blog? Want to use your blog to inspire change? Join me as I interview Vani Hari, who is known online as the Food Babe. Her popular blog, FoodBabe.com, focuses on healthy eating. She's built a large platform through articles and videos that investigate unhealthy ingredients in food. Show notes: https://www.socialmediaexaminer.com/148See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/5/201549 minutes, 41 seconds
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Twitter Marketing: How Smart Marketers Are Succeeding

Do you use Twitter for your business? Want to discover how to use the latest Twitter updates? In this episode I interview Joel Comm, a serial entrepreneur and the author of 12 books. His latest project is an apparel brand you can find at DoGoodStuff.com.  Show notes: https://www.socialmediaexaminer.com/147See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/29/201537 minutes, 41 seconds
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Stand Out: How to Build a Following That Matters

Are you wondering how to stand out in the noisy online world? Want to build your status as a thought leader? In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She's also a consultant and speaker. Her clients include Google and Microsoft. Show notes: https://www.socialmediaexaminer.com/146See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/22/201543 minutes, 39 seconds
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Experiences: How to Stand Out in a New Age of Marketing

Are you looking for a competitive advantage? Have you thought about creating experiences for your audience? In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He's co-author of Managing Content Marketing and co-host of the This Old Marketing podcast.  Show notes: https://www.socialmediaexaminer.com/145See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/15/201538 minutes, 35 seconds
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Purpose: How People Over Profit Leads to Business Opportunity

Does your business have a purpose beyond making money? Want to discover how shifting your business priorities can make a huge difference? In this episode I interview Dale Partridge, the founder of Sevenly (a company that couples t-shirts and causes) and a start-up expert. He blogs over at TheDailyPositive.com, founded StartupCamp.com and he has a podcast by the same name.  Show notes: https://www.socialmediaexaminer.com/144See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/8/201542 minutes, 17 seconds
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Word of Mouth: Getting Others to Talk About Your Business

Do you want more people to talk about your brand or business? Want to discover how to get the ball rolling? In this episode I interview word-of-mouth marketer Ted Wright, author of the book, Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.  Show notes: https://www.socialmediaexaminer.com/143See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/1/201544 minutes, 43 seconds
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More Marketing Time: How to Procrastinate Your Way to Success

Do you spend too much time on insignificant tasks? Want to have more time to do what you do best? In this episode I interview Rory Vaden, the co-founder of Southwestern Consulting, an organization designed to empower sales pros. He's the author of Take the Stairs. His newest book is Procrastinate on Purpose: 5 Permissions to Multiply Your Time.  Show notes: https://www.socialmediaexaminer.com/142See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/20/201543 minutes, 33 seconds
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Marketing Trends: How to Think Differently and Predict the Future

Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend? In this episode I interview Rohit Bhargava, the author of Personality Not Included and Likeonomics. He's also the founder and CEO of the Influential Marketing Group. His latest book is Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.  Show notes: https://www.socialmediaexaminer.com/141See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/17/201537 minutes, 45 seconds
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Social Sharing: How to Get More People to Share Your Content

Do you publish content online? Want more people to share your content? In this episode I interview Mark Schaefer, author of The Tao of Twitter and Social Media Explained. His blog Grow was awarded #2 on our top 10 blogs of 2015. Mark also co-hosts the Marketing Companion podcast.  Show notes: https://www.socialmediaexaminer.com/140See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/10/201543 minutes, 27 seconds
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Influencer Marketing: How to Work With Influential People

Do you reach out to influencers? Want to create good relationships to increase your visibility and get more customers? In this episode I interview conversion expert Doug Karr, the author of Corporate Blogging for Dummies and founder of the Marketing Technology blog. Doug also co-hosts the Edge of the Web podcast.  Show notes: https://www.socialmediaexaminer.com/139  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/3/201540 minutes, 14 seconds
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Launching Products: Lessons From Mistakes and Pushing Boundaries

Thinking of launching a product, service or even a company? Want ideas of what to do and what not to do? In this special episode, we’re going to talk about how to push the boundaries when you launch. I'm joined by Leslie Samuel, one of our senior managers who I've been working with since the fall. We're going to explore how to launch products and learn lessons from experience and a lot of mistakes.  Show notes: https://socialmediaexaminer.com/138bSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/29/201545 minutes, 20 seconds
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Split Testing: How to Improve Your Site Conversions

Do you split test the opt-ins on your website? Want to get better results?  In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com--a website designed to help you improve your conversions. She's the author of the Copy Hackers ebook series.  Show notes: https://www.socialmediaexaminer.com/138See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/27/201549 minutes, 32 seconds
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Content for Leads: How to Create Content That Spreads and Fills the Funnel

Do you create content? Are you looking to generate more leads? In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He's the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Show notes: https://www.socialmediaexaminer.com/137See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/20/201535 minutes
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Video Blogging: How to Become a Video Personality

Do you post videos? Want to make them better? In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast.  Show notes: https://www.socialmediaexaminer.com/136See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/13/201539 minutes, 26 seconds
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Crowdfunding: What You Need to Know to Succeed With Crowdfunding

Do you plan to launch a product, project or business? Want to learn how to use crowdfunding to support your next venture? In this episode I interview Emily Best, filmmaker, publisher of Bright Ideas magazine and founder of Seed&Spark, a crowdfunding solution for the independent film industry.  Show notes: https://www.socialmediaexaminer.com/135 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/6/201540 minutes, 58 seconds
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Snapchat Marketing: What Businesses Need to Know

Are you on Snapchat? Do you use it for marketing? In this episode I interview Gary Vaynerchuk and Shaun McBride. Gary is the CEO of VaynerMedia, host of the AskGaryVee Show and author of Jab, Jab, Jab, Right Hook. Shaun, also known as Shonduras, is a celebrity on Snapchat and an artist. He is one of Snapchat's power users and has represented brands like Disney and Taco Bell on the platform.  Show notes: https://www.socialmediaexaminer.com/134See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/27/201541 minutes, 29 seconds
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Google Analytics: How to Know If Your Marketing is Working

Do you use Google Analytics? Want to know how data can help improve your marketing? In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast.  Show notes: https://www.socialmediaexaminer.com/133See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/20/201535 minutes, 50 seconds
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Twitter for Business: What Smart Marketers Are Doing With Twitter

Do you use Twitter to promote your business? Want to discover how to connect with your audience and engage on Twitter? In this episode I interview Laura Fitton, co-author of Twitter for Dummies. She's also founded OneForty (a Twitter app store) and now she is the Inbound Marketing Evangelist at HubSpot.  Show notes: https://www.socialmediaexaminer.com/132See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/13/201539 minutes, 55 seconds
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Book Marketing: Wisdom From Seth Godin

Wondering how a master marketer thinks about books and the launch process? In this episode, I interview Seth Godin, author of 17 books, including Purple Cow, Permission Marketing and Tribes. He blogs every day on topics related to marketing, leadership and more.  Show notes: https://www.socialmediaexaminer.com/131See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/6/201538 minutes, 14 seconds
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Content Curation: How to Easily Find Great Content to Share

Do you curate content for your blog and social media sites? Want to discover how to find remarkable content to share? In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014. Show notes: https://www.socialmediaexaminer.com/130See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/30/201538 minutes, 13 seconds
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Advanced Facebook Ad Techniques: What Marketers Need to Know

Do you use Facebook ads? Want to bring your Facebook advertising to the next level? In this episode I interview Jon Loomer, a Facebook marketing expert who specializes in Facebook advertising. His blog, JonLoomer.com, was the top pick in our 2014 top 10 social media blogs.  Show notes: https://www.socialmediaexaminer.com/129  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/23/201548 minutes, 40 seconds
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The Social Media Examiner Show: This Week in Social Media

Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week? We've got exciting news this week! The Social Media Examiner Show: Subscribe now (for free) and discover quick tips for marketing your business in our 10-minute daily podcast. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level. Watch this quick video from our founder AND to discover how to subscribe via an iPhone. Subscribe via iTunes, Stitcher or RSS. Click here to help us spread the word about this new show. Other News Worth Noting Facebook Unveils Facebook at Work: Facebook at Work is "only available to people who have set up a work account through their employer" and is currently in beta only on iOS. Google Lets You Specify Your Social Profiles: Are you a website developer? This new feature allows you to "use markup on your official website to add your social profile information to the Google Knowledge panel in some searches. Knowledge panels can prominently display your social profile information."   Weekly Video Tip // Post by Social Media Examiner. . Studies Worth Examining Q4 Social Login Report: Facebook Losing Ground to Google: Janrain's Q4 2014 social login report shows that while Facebook is still the dominant way people log into websites, Google is closing the gap among music and consumer brand sites. Facebook lost 3% of its social login market share while Google gained 6% in 2014, going from 34% in Q3 to 40% in Q4. REPORT: Messenger Cuts Into Facebook App's Reach: According to November 2014 data from comScore, the Facebook Messenger app is boosting its share of overall reach among U.S. users, at the expense of the social network's flagship app. Messenger rose to fifth place in rankings of reach among smartphone apps at 43.1%. The main Facebook app still overwhelmingly topped the list at 69%. Facebook-owned photo- and video-sharing network, Instagram, took ninth-place position on the list at 30.7%. Social Media Update 2014: A September 2014 survey conducted by the Pew Research Center finds that Facebook has the highest concentration of users, capturing 71% of American adult Internet users and 58% of the entire adult population. However, its overall growth has slowed, while other sites continue to see increases in users. The study also broke down key demographic trends and frequency of use for each of the five major social networks: Facebook, Twitter, Instagram, Pinterest and LinkedIn. Data Driven and Digitally Savvy: The Rise of the New Marketing Organization: Forbes Insights and advertising technology company, Turn, surveyed 331 senior executives from a range of industries. Of those executives surveyed, 7 in 10 believe their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years. Data-driven marketing is credited with creating competitive advantages in customer loyalty (47%), gaining new customers (43%) and customer satisfaction (42%). Sixty-one percent note a measurable increase in ROI from data-driven marketing campaigns. Instagram 2015 Study: The Most Valuable Instagram Study for Your Business: Iconosquare released the largest Instagram study ever conducted, surveying 16,000 Instagram users, tracking 250 million media, and analyzing 39 billion interactions. The published results include 200+ pages of exclusive analyses, case studies and best practices. Their goal is to help marketers better promote their brand, understand best practices, analyze user engagement and recruit and retain users. How Long Does It Take to Plan Facebook, Twitter Content?: Research by Percolate reveals how long companies plan ahead for their content distribution on Twitter and Facebook... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/17/201513 minutes, 1 second
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Podcasting for Business: Why Marketers Are Betting on Podcasts

Have you considered starting a podcast? Would you like to discover how to use a podcast to grow your business? In this episode I interview Jay Baer and Joe Pulizzi. Jay is the host of the Social Pros podcast and Jay Today. He's also the man behind MarketingPodcasts.com. Joe podcasts at This Old Marketing and Content Inc. He's the founder of the Content Marketing Institute and the man behind the Content Marketing World conference.  Show notes: https://www.socialmediaexaminer.com/128See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/16/201546 minutes, 39 seconds
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Marketing Partnerships: How to Extend Your Reach With Content Collaboration

Do you create great content other businesses might find interesting? Have you considered collaborating with other brands? In this episode I interview Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. He's also a popular speaker. Andrew explores the why and how of marketing partnerships with content.  Show notes: https://www.socialmediaexaminer.com/127See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/9/201543 minutes, 29 seconds
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Pinterest Traffic: How to Use Pinterest for More Exposure

Do you want to drive more traffic to your site with Pinterest? Are you looking for ways to improve your Pinterest exposure? In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest. He's a Pinterest expert and blogs at MCNG Marketing.  Show notes: https://www.socialmediaexaminer.com/126See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/2/201543 minutes, 28 seconds
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Failure: Why Taking Risks and Failing Is the Path to Success

Have you experienced failure in your business (or your life)? Would you like to discover how to turn failures into success and real growth? For this episode, I explore why failure is important and lessons I've learned from a major failure that happened to me this year. You'll discover the importance of failure in work and life, reasons you should embrace failure, and how the lessons and discoveries you make can help you succeed.  Show notes: https://www.socialmediaexaminer.com/125See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/26/201438 minutes, 38 seconds
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Content Marketing: How Businesses Can Grow With Content

Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company? In this episode I interview Robert Rose, the co-author of the book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. He's the chief strategist at the Content Marketing Institute. Show notes: https://www.socialmediaexaminer.com/124See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/19/201439 minutes, 22 seconds
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Visual Content: How to Create Shareable Images People Love

Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily? In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim's also an expert in using visuals for social media marketing.  Show notes: https://www.socialmediaexaminer.com/123See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/12/201440 minutes, 21 seconds
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Content Sharing: How to Build a Following Using Other People’s Content

Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales? In this episode I interview Guy Kawasaki, the author of the book Enchantment and the chief evangelist at Canva. His newest book is called The Art of Social Media: Power Tips for Power Users.  Show notes: https://www.socialmediaexaminer.com/122See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/5/201446 minutes
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Instagram Growth: How to Build a Community on Instagram

Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram? In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and taught Instagram Marketing for Small Businesses on CreativeLive. Show notes: https://www.socialmediaexaminer.com/121See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/28/201437 minutes, 1 second
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Becoming Recommended: How to Build a Business Others Love Recommending

Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing.  Show notes: https://www.socialmediaexaminer.com/120See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/21/201435 minutes, 41 seconds
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Mobile Marketing: Are You Ready for the Revolution?

Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He's authored studies such as The Social Habit and Twitter Users in America.  Show notes: https://www.socialmediaexaminer.com/119See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/14/201439 minutes, 1 second
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Twitter Marketing: How to Succeed on Twitter

Do you use Twitter for your business? Are you wondering how to get more out of your Twitter marketing? In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He's a college educator, blogger, consultant and speaker.  Show notes: https://www.socialmediaexaminer.com/118See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/7/201439 minutes, 12 seconds
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Blog Monetization: How You Can Make More Money With Your Blog

Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site? n this episode I interview Leslie Samuel, whose Interactive Biology blog makes biology fun for students and teachers. He's also the man behind Become A Blogger, a large site dedicated to the craft of professional blogging.  Show notes: https://www.socialmediaexaminer.com/117See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/31/201441 minutes, 58 seconds
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Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn

Do you use LinkedIn as a networking tool? Are you looking for ways to use LinkedIn to attract more business for your company or brand? In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a Recession. Ron is a LinkedIn preferred trainer who specializes in helping individuals and brands with their LinkedIn strategy.  Show notes: https://www.socialmediaexaminer.com/116See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/24/201440 minutes, 24 seconds
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Facebook News Feed: How to Respond to Facebook Changes

Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? In this episode, I interview Mari Smith, who is the world's leading Facebook marketing authority. She's authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. Show notes: https://www.socialmediaexaminer.com/115See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/17/201445 minutes, 11 seconds
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Online Publishing: Lessons From Five Years at Social Media Examiner

Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform? In this episode you'll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years.  Show notes: https://www.socialmediaexaminer.com/114See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/10/201447 minutes, 8 seconds
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YouTube Growth: How to Grow Your YouTube Channel

Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you "discover your inner geek," by focusing on productivity, apps and more.  Show notes: https://www.socialmediaexaminer.com/113See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/3/201439 minutes, 15 seconds
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Advanced Blogging: How to Go Big With Your Blog

Do you have a blog for your business? Are you ready to take your blogging to the next level? In this episode, I interview Darren Rowse, the world's leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger.  Show notes: https://www.socialmediaexaminer.com/112See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/26/201437 minutes, 57 seconds
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Webinars: Growing Leads and Sales With Live Online Events

Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads? In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on leadership and personal development.  Show notes: https://www.socialmediaexaminer.com/111See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/19/201455 minutes, 43 seconds
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Writing and Social: Why the Written Word Is Your Marketing Advantage

Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers.  Show notes: https://www.socialmediaexaminer.com/110See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/12/201439 minutes, 49 seconds
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Fan Content: How to Leverage Your Fans to Enhance Your Social Media

Do you want your fans to help market you? Are you wondering how to include fan content in your social media? In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities.  Show notes: https://www.socialmediaexaminer.com/109See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/5/201437 minutes, 32 seconds
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Vine: Short Videos and What Marketers Need to Know

Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video? In this episode, I interview Twitter Vine personality and host of KingFilmSchool.com Zach King. Known as FinalCutKing on YouTube and Twitter, Zach has more than 1.6 million followers on Vine.  Show notes: https://www.socialmediaexaminer.com/108See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/29/201436 minutes, 52 seconds
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Measuring Social Media: What Marketers Need to Know

Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals? In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.  Show notes: https://www.socialmediaexaminer.com/107See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/22/201446 minutes, 47 seconds
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How a Podcast Built a Business: The Lou Mongello Story

Do you have or want to start a podcast? Are you wondering how your podcast can lead to bigger things? In this episode, I interview Lou Mongello. Lou hosts WDW Radio, a podcast focused on Walt Disney World, which has won Best Travel Podcast 8 years in a row.  Show notes: https://www.socialmediaexaminer.com/106See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/15/201441 minutes, 52 seconds
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Instagram Success: How a Marketer Grew a Loyal Following With Instagram

Do you want to grow your business using Instagram? Are you wondering how to build a loyal following? In this episode, I interview Chalene Johnson. Chalene is author of the fitness book Push, a motivational speaker and her infomercials on fitness have sold millions of DVDs. Show notes: https://www.socialmediaexaminer.com/105See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/8/201436 minutes, 14 seconds
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Launching With Social: A Study of What Works and What Does Not

Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with social media? In this episode, you'll learn how to plan your launch and what assets to include. You'll also find out what worked for us and what didn't.  Show notes: https://www.socialmediaexaminer.com/104See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/1/201444 minutes, 1 second
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Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community

Do you want to grow a massive Facebook following? Are you wondering how an organic Facebook strategy can be successful? In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks.  Show notes: https://www.socialmediaexaminer.com/103See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/25/201445 minutes, 18 seconds
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Facebook Ads: Creative Application to Help Your Marketing

Have you been pondering using Facebook ads to promote your business? Did you know you can target your website visitors with Facebook ads? In this episode, I interview Rick Mulready, the host of the Inside Social Media Podcast—a show where he interviews successful social media marketers. Rick also teaches courses on Facebook ads.  Show notes: https://www.socialmediaexaminer.com/102See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/18/201443 minutes, 4 seconds
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Customer Service: The Key to Delivering Experiences Worth Talking About

Do you believe that you provide good customer service? Are you wondering why customer service is so important to your business? In this episode, I interview John DiJulius, the author of What's The Secret: To Providing a World-Class Customer Experience. He's worked with companies such as the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Panera Bread and many others.  Show notes: https://www.socialmediaexaminer.com/101See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/11/201444 minutes, 1 second
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Social CRM: How Marketing Can Benefit From Social Media and CRM

Do you want to know more about your customers and prospects so you can serve them better? Are you wondering what social CRM is and how your business can benefit from it? In this episode, I interview Kyle Lacy, director of global content marketing and research at Salesforce ExactTarget Marketing Cloud. He's authored numerous books, including Twitter Marketing for Dummies and Social CRM for Dummies.  Show notes: https://www.socialmediaexaminer.com/100See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/4/201437 minutes, 2 seconds
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Marketing You: How to Play to Your Unique Strengths

Do you struggle when it comes to marketing yourself? Are you wondering what your unique strengths are? In this episode, I interview Sally Hogshead, author of Fascinate and How the World Sees You. She was an award-winning copywriter at the age of 23 and worked with brands such as Nike, Target and BMW. Show notes: https://www.socialmediaexaminer.com/99See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/27/201436 minutes, 38 seconds
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Blogger Outreach: How to Build Relationships With Bloggers

Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market? In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at ScottMonty.com and his podcast is I Hear of Sherlock Everywhere.  Show Notes: https://www.socialmediaexaminer.com/98See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/20/201439 minutes, 41 seconds
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Twitter Cards for Blogs: How to Set Them Up

Have you heard of Twitter cards? Are you wondering how you can use them for your business? In this episode you'll discover the different types of Twitter cards available, how to set them up and what to tweak in order to have more customization. What is a Twitter card? A Twitter card is a way for you to add more text and images to your tweets.  Show Notes: https://www.socialmediaexaminer.com/97See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/13/201447 minutes, 31 seconds
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Marketing Instagram Style: What Marketers Need to Know

Do you use Instagram for marketing? Are you wondering how you can grow an Instagram following that will build your business? In this episode, I interview Jenn Herman, who blogs at Jenn's Trends and is one of our top 10 social media blog winners for 2014. Her blog focuses on social media management. Show Notes: https://www.socialmediaexaminer.com/96See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/6/201443 minutes, 5 seconds
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Relationship Marketing: How to Secure Guests Who Become Allies

Do you want to grow better relationships with market influencers? Are you wondering if interviewing people can help your business? In this episode, I interview John Lee Dumas, author of the book Podcast Launch and host of the EntrepreneurOnFire podcast—a top-ranked business podcast.  Show Notes: https://www.socialmediaexaminer.com/95See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/30/201441 minutes, 15 seconds
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Teaching Sells: How to Gain Trust and the Sale by Teaching

Are you looking for a way to grow your influence while making more sales? Do you ever wonder if teaching is right for your business? In this episode, I interview John Jantsch, who's written four books, including Duct Tape Marketing. His newest book is Duct Tape Selling. John helps small- and mid-sized businesses enhance their sales and marketing efforts.  Show Notes: https://www.socialmediaexaminer.com/94See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/23/201439 minutes, 13 seconds
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Crisis Management: What to Do When Your Business Makes a Public Mistake

Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake? In this episode, I interview Gini Dietrich, author of the brand-new book, Spin Sucks: Communication and Reputation Management in the Digital Age, and founder of the blog Spin Sucks. She runs Arment Dietrich, a PR agency. Show Notes: https://www.socialmediaexaminer.com/93See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/16/201432 minutes, 38 seconds
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Blog Comments: Should Your Blog Shut Down Comments?

Do you like to get comments on your blog? Have you ever wondered if you should allow comments or shut them down? In this episode, I interview Mark Schaefer, a college educator and author of four books. His blog is Grow and his latest book is Social Media Explained. Tim McDonald is director of community at the Huffington Post, founder of My Community Manager and a member of the No Kid Hungry Social Council.  Show Notes: https://www.socialmediaexaminer.com/92  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/9/201439 minutes, 32 seconds
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Haters: How to Deal With Haters and Trolls of Your Business

Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media? In this episode, I interview Marcus Sheridan, who blogs at The Sales Lion, is host of The Mad Marketing Podcast and is a partner at River Pools & Spas. Marcus is a consultant and keynote speaker.  Show Notes: https://www.socialmediaexaminer.com/91 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/2/201454 minutes, 47 seconds
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Google Analytics: How to Make Smart Marketing Decisions

Do you want to know if your content and social activities are supporting your business? Are you wondering how you can use Google Analytics to track your progress? In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he's a Google Analytics expert.  Show Notes: https://www.socialmediaexaminer.com/90See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/25/20148 minutes, 19 seconds
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LinkedIn Publishing Platform: What Marketers Need to Know

Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business? In this episode, I interview Stephanie Sammons, a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.  Show Notes: https://www.socialmediaexaminer.com/89See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/18/201439 minutes, 12 seconds
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Google+ Marketing Tactics: How to Promote Your Content on Google+

Do you use Google+ for business? Are you wondering how to promote your content on Google+? In this episode, I interview Lynette Young, author of Google+ for Small Businesses. Her agency helps businesses thrive with social media. Lynette is a Google+ marketing expert who has more than 1.5 million followers on Google+.  Show Notes: https://www.socialmediaexaminer.com/88See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/11/201443 minutes, 5 seconds
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Freak Success: A Dialog With Chris Brogan

Do you feel like you don't fit in? Are you wondering how you can succeed in business by being different?  In this episode, I interview Chris Brogan, publisher and CEO of Owner Magazine, co-author of The Impact Equation and host of The Owner's Mind podcast. His latest book is called The Freaks Shall Inherit the Earth. Show Notes: https://www.socialmediaexaminer.com/87See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/4/201440 minutes, 30 seconds
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Launching: Why Podcasts Are a Hot New Way to Launch a Product

Are you getting ready to release a product, book or service? Do you want to know how a podcast can boost your launch? In this episode, I interview Brian Clark and Chris Ducker. Brian is the founder of Copyblogger Media and host of the New Rainmaker podcast. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast.  Show Notes: https://www.socialmediaexaminer.com/86See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/28/201447 minutes, 2 seconds
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Connecting With People: How to Be Human With Your Social Marketing

Do you struggle to connect with people on social media? Are you wondering how to be human with your social marketing? In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author's Point of View podcast. His new book is called Human to Human. Show Notes: https://www.socialmediaexaminer.com/85See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/21/201438 minutes, 47 seconds
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Stop Marketing, Start Engaging: How to Get Social Media to Really Work

Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product? In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens.  Show Notes: https://www.socialmediaexaminer.com/84See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/14/201439 minutes, 11 seconds
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Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business

Do you use visuals to market your business? Are you wondering how you can tell a story with visuals? In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of Think Like Zuck. Her newest book is called The Power of Visual Storytelling. Ekaterina shares why storytelling is important for your business. Show Notes: https://www.socialmediaexaminer.com/83See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/7/201439 minutes, 18 seconds
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Twitter Chats: How to Create a Successful Tweet Chat

Are you familiar with Twitter chats? Wondering how Twitter chats can help market your business? In this episode, I interview Pam Moore, founder of Marketing Nutz, an agency specializing in social media marketing. One of Pam's areas of expertise includes Twitter.  Show Notes: https://www.socialmediaexaminer.com/82See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/28/201435 minutes, 16 seconds
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Twitter Promotion: How to Encourage Others to Promote for You

Do you use social media to promote your product, service or events? Are you wondering how you can use Twitter to help get more visibility and sales? In this episode, you'll discover five different ways you can use Twitter to promote what you have to offer. I believe that Twitter is the most frictionless form of social media communication. You can also create an enormous amount of buzz on Twitter.  Show Notes: https://www.socialmediaexaminer.com/81  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/21/201427 minutes, 18 seconds
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Why Podcasting Is a Trend Marketers Need to Follow

Have you considered podcasting for your business? Are you wondering if now is the right time to start?  In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He's also the chief analyst at NextMarket Insights, where he tracks the growing world of podcasting. Show Notes: https://www.socialmediaexaminer.com/80See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/14/201441 minutes, 22 seconds
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Engagement: How to Create a Loyal Audience That Loves You

Is audience loyalty important to your business? Are you wondering how you can increase your audience loyalty through engagement? In this episode, I interview Danny Iny, author of Engagement from Scratch! He is also the founder of Firepole Marketing (now Mirasee) and host of the Connect, Engage, Inspire podcast (now the Business Reimagined podcast). Show Notes: https://www.socialmediaexaminer.com/79See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/7/201438 minutes, 41 seconds
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Visual Social Media: How Images Improve Your Social Media Marketing

Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? In this episode, I interview Donna Moritz, who is a social media and visual marketing expert. She's also the founder of Socially Sorted, a blog designed to help small businesses achieve more with visual social media. Show Notes: https://www.socialmediaexaminer.com/78See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/31/201442 minutes, 8 seconds
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Relationship Marketing: How to Build Meaningful Connections that Lead to Business

Do you want to develop relationships that will lead to business? Are you wondering how you can use social media to build valuable connections? In this episode, I interview Ted Rubin, co-author of Return on Relationship. He's also the former chief social marketing officer for Collective Bias and OpenSky.  Show Notes: https://www.socialmediaexaminer.com/77See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/24/201445 minutes, 55 seconds
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Facebook Marketing Declines: How Business Should React

Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing? In this episode, I interview Mari Smith and Jay Baer. Mari is the co-author of Facebook Marketing: An Hour a Day and one of the world's leading experts on Facebook marketing. Jay is the author of Youtility: Why Smart Marketing Is About Help Not Hype. He's also host of the Social Pros podcast. Show Notes: https://www.socialmediaexaminer.com/76See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/17/201442 minutes, 14 seconds
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5 Facebook Marketing Hacks for Your Website

Is your website using Facebook to the fullest? Are you wondering how you can get the most out of Facebook for your business? In this episode, you'll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure.  Show Notes: https://www.socialmediaexaminer.com/75See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/10/201442 minutes
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Podcasting for Business: Top Podcasters Share Success Tips

Are you thinking of starting a podcast for your business? Wondering how top podcasters use their podcasts to grow their businesses? This episode is a panel discussion from Social Media Success Summit. It includes myself, Michael Hyatt from the This Is Your Life podcast and Chris Brogan from the Human Business Way podcast. Show Notes: https://www.socialmediaexaminer.com/74See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/3/201445 minutes, 31 seconds
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Google+ Success: What Your Business Needs to Know About Google+

Do you use Google+ for your business? Are you wondering how you can be more successful generating traffic and growing a community with Google+? In this episode, I interview Martin Shervington, a Google+ marketing expert, consultant and executive coach. He manages two Google+ communities, Plus Your Life! and Plus Your Business! and has authored numerous books including Developmental Coaching.  Show Notes: https://www.socialmediaexaminer.com/73See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/27/201340 minutes, 36 seconds
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Facebook Engagement: How to Get Seen in the Facebook News Feed

Do you want to understand Facebook engagement? Are you looking for Facebook engagement tactics that lead to news feed visibility? In this episode, I interview John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie, a consultancy focused on small- and medium-sized nonprofits.  Show Notes: https://www.socialmediaexaminer.com/72See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/20/201340 minutes, 43 seconds
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Blog Growth: How to Build a Mega-Following

Do you want to attract a bigger audience to your blog? Are you wondering how you can write content that will generate more comments, shares and subscribers? In this episode, I interview Syed Balkhi, founder of multiple popular websites, including WPBeginner and List25. He's also the founder of OptinMonster.  Show Notes: https://www.socialmediaexaminer.com/71See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/13/201341 minutes, 14 seconds
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Twitter for Business: How to Use Twitter to Grow Your Influence

Do you use Twitter for your business? Are you wondering how to use Twitter to grow your online influence? In this episode, I interview Joel Comm, author of numerous books including Twitter Power 2.0 and So, What Do You Do? He's also the host of The Joel Comm Show, a business podcast. Show Notes: https://www.socialmediaexaminer.com/70  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/6/201338 minutes, 35 seconds
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Story as Strategy: How Social Storytelling Leads to Business

Do you use storytelling in your business? Are you wondering how to use stories in your social strategy? In this episode, I interview Gary Vaynerchuk, author of Crush It! and The Thank You Economy. He's also the CEO of VaynerMedia. His newest book is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World.  Show Notes: https://www.socialmediaexaminer.com/69See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/29/201331 minutes, 52 seconds
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StumbleUpon Marketing: How to Drive More Traffic to Your Content

Do you use StumbleUpon for your business? Are you wondering how you can use StumbleUpon to drive more traffic to your content? In this episode, I interview Nick Robinson, co-author of StumbleUpon for Dummies. He's also the social media channel manager for SAP Americas.  Show Notes: https://www.socialmediaexaminer.com/68See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/22/201340 minutes, 21 seconds
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Blog to Book to Business: How to Live Your Dream

Do you dream of writing a book? Are you wondering how publishing a book can help you grow your business? In this episode, I interview Jeff Goins, a blogger who followed his passion and amassed 200,000 monthly followers and published three books—all very quickly. His books include You Are a Writer, Wrecked and The In-Between.  Show Notes: https://www.socialmediaexaminer.com/67See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/15/201342 minutes, 53 seconds
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Growing Your Audience: How to Increase Your Social Following

Do you use social media to build an audience for your business? Are you wondering how you can convert your audience into customers? In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience: Marketing in the Age of Subscribers, Fans and Followers. He's also the vice president of marketing insights at Exact Target.  Show Notes: https://www.socialmediaexaminer.com/66See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/8/201346 minutes, 22 seconds
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Facebook Marketing Plan: How to Grow Your Business With Facebook

Do you have a Facebook marketing plan? Are you wondering how to grow your business with Facebook? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She was also the very first Facebook community manager we ever had for Social Media Examiner. Show Notes: https://www.socialmediaexaminer.com/65See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/1/201342 minutes, 25 seconds
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LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn

Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers? In this episode, I interview Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of Linked Into Business. Viveka shares how she prospects on LinkedIn for her business. Show Notes: https://www.socialmediaexaminer.com/64See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/25/201342 minutes, 36 seconds
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Becoming a Media Company: How to Turn Your Business Into a Platform

Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience? In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media Company. Michael shares the reasons why your business should become a media outlet. Show Notes: https://www.socialmediaexaminer.com/63See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/18/201339 minutes, 56 seconds
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Growing With Content: How to Start a Respectable Platform Others Will Love

Do you want to build a respectable platform? Are you wondering how to use content to grow your business? In this episode, you'll learn 5 tips to help you grow your business with content and the story behind Social Media Examiner's success. Back in 2008, I sent a LinkedIn request to Ann Handley, who was, and still is, the chief content officer at MarketingProfs. Show Notes: https://www.socialmediaexaminer.com/62See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/11/201339 minutes, 24 seconds
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Content Marketing: How to Attract People With Content

Do you use content marketing for your business? Are you wondering how to attract customers with your content? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the new book, Epic Content Marketing. Show Notes: https://www.socialmediaexaminer.com/61See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/4/201342 minutes
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Social Strategy: How to Build a Sustainable Social Media Marketing Plan

Do you have a social media plan? Are you wondering how to build a social media strategy for your business? In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He's a social media consultant and coach.  Show Notes: https://www.socialmediaexaminer.com/60See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/27/201338 minutes, 46 seconds
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Social Sharing: How to Inspire Fans to Share Your Stories

Do you use stories to market your business? Are you wondering how you can get people to share your content? In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He's a consultant who's worked with brands like Nike and Motorola. Show Notes: https://www.socialmediaexaminer.com/59See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/20/201336 minutes, 56 seconds
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Selling With Social Media: A New Direction for Businesses

Do you use social media to grow your business? Are you wondering how social media can help you sell more products and services? In this episode, I interview Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads.  Show Notes: https://www.socialmediaexaminer.com/58See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/13/201336 minutes, 27 seconds
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Google+ Hangouts: What Marketers Need to Know to Get Started

Do you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business? In this episode, I interview Brandee Sweesy, who is a Google+ hangouts marketing expert. For the last 20 years she has been helping entrepreneurs grow a following with video.  Show Notes: https://www.socialmediaexaminer.com/57See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/6/201337 minutes, 40 seconds
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Instagram Marketing: How to Get Started With Instagram

Do you use Instagram for your business? Are you wondering how Instagram can help with your marketing? In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers.  Show Notes: https://www.socialmediaexaminer.com/56See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/30/201337 minutes, 37 seconds
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YouTube Success: How to Create a Successful YouTube Channel

Do you use video in your marketing? Are you wondering how YouTube can help promote your business? In this episode, I interview Gideon Shalwick, an online video marketing expert. His blog and YouTube channel help businesses understand how to achieve success with YouTube. He also wrote the ebook Rapid Video Blogging.  Show Notes: https://www.socialmediaexaminer.com/55See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/23/201350 minutes, 54 seconds
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Facebook Contests: How to Get Your Fans Excited

Have you ever run a Facebook contest? Are you wondering if you should use them for your business? In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. She writes about Facebook for Social Media Examiner (she was our community manager for 2 years), and has an alter-ego known online as Grandma Mary.  Show Notes: https://www.socialmediaexaminer.com/54See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/16/201336 minutes, 25 seconds
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Social Media Tools: How to Simplify Your Social Media Marketing

Are you looking for a better way to manage your social activities? Are you wondering what tools can help your social media marketing? In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He's also the social media tools writer for Social Media Examiner. Show Notes: https://www.socialmediaexaminer.com/53See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/9/201340 minutes, 43 seconds
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Overcoming Fear: How to Break Through and Get Stuff Done

Is fear holding you back in your business? Are you wondering what you can do to face your fears? In this episode, it's a panel discussion with Pat Flynn, founder of Smart Passive Income, and John Lee Dumas, the host of Entrepreneur on Fire. Both Pat and John share the fears that could have held them back in their businesses.  Show Notes: https://www.socialmediaexaminer.com/52See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/2/201346 minutes, 40 seconds
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Gmail Tabs: A Game Plan for Marketers

Does your business rely on email? Are you wondering how Gmail tabs will impact your marketing? In this episode, you'll learn what the new Gmail tabs mean for your business. You'll also pick up some tips on what you can do and I'll talk about my concerns for the future. Show Notes: https://www.socialmediaexaminer.com/gmailSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/27/201316 minutes, 36 seconds
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New Facebook Features: What Marketers Need to Know

Are you using Facebook for your business? Are you wondering how Facebook's newest features can help your business? In this episode, I interview Mari Smith, who is known as the Queen of Facebook. She's the world's leading authority on Facebook marketing and author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.  Show Notes: https://www.socialmediaexaminer.com/51See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/26/201334 minutes, 50 seconds
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Monetize Your Platform: How to Grow Sales With Your Online Platform

Have you built your own platform? Are you wondering how to monetize it? In this episode, I interview David Siteman Garland, who is the host of The Rise To The Top podcast. His video and audio podcasts are focused on equipping bloggers, podcasters and YouTubers to grow a sustainable business with their platforms. Show Notes: https://www.socialmediaexaminer.com/50See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/19/201337 minutes, 42 seconds
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How to Launch: Social Techniques for Building a Successful Launch

Do you want to launch a product or service to your existing audience? Are you wondering how to get people involved and excited? In this episode the tables are turned. Cliff Ravenscraft, popular podcast producer and host of Podcast Answer Man, interviews me! You'll learn the different ways you can get people involved in a successful launch and how to create a buzz around a new product or service. Show Notes: https://www.socialmediaexaminer.com/49See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/12/201337 minutes, 41 seconds
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Why Things Catch On: The Science of Why People Share

Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts. In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He's also a marketing professor at the Wharton School and columnist for BusinessWeek.  Show Notes: https://www.socialmediaexaminer.com/48See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7/5/201343 minutes, 9 seconds
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Being Useful: New Marketing Techniques That Work

Are you wondering how your business can be more useful? Do you provide youtility? In this episode, I interview Jay Baer, the founder of the award-winning blog Convince & Convert and co-author of The Now Revolution. His brand-new book is called Youtility: Why Smart Marketing Is About Help Not Hype.  Show Notes: https://www.socialmediaexaminer.com/47 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/28/201339 minutes, 52 seconds
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Mobilizing Your Website: What You Need to Know

Is your website or blog mobile-ready? Are you wondering how to optimize it for mobile users? In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in training marketers in mobile marketing. He also hosts The Mobile Mixed Podcast.  Show Notes: https://www.socialmediaexaminer.com/46See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/21/201351 minutes, 20 seconds
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Pinterest Success: Creative Ways to Use Pinterest for Your Business

Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest? In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admits that she's addicted to Pinterest. It's changed her life in a major way and now she helps other businesses figure out how to tap into this growing network.  Show Notes: https://www.socialmediaexaminer.com/45See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/14/201342 minutes, 25 seconds
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Twitter Traffic: How to Double Your Traffic to Your Content

Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog? In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim's areas of topical expertise is Twitter marketing.  Show Notes: https://www.socialmediaexaminer.com/44See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6/7/201340 minutes, 59 seconds
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Small Business Social: How to Build Relationships

Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com. Show Notes: https://www.socialmediaexaminer.com/43See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/31/201339 minutes, 12 seconds
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Marketing Reboot? Are You Ready to Change?

Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel. Mitch is author of the book Six Pixels of Separation and the podcast with the same name. His newest book is Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Show Notes: https://www.socialmediaexaminer.com/42See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/16/201332 minutes, 43 seconds
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Mobile Marketing: How to Get Started

Do you use mobile marketing for business? Are you wondering how to get started? In this episode, I interview Jamie Turner, co-author of the book Go Mobile. His blog, the 60 Second Marketer is ranked as one of the top 10 marketing blogs by Social Media Examiner. He also runs a social media and mobile marketing agency called 60 Second Communications. Show Notes: https://www.socialmediaexaminer.com/41  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/8/201338 minutes, 18 seconds
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Email and Social Media: Why Marketers Need Both

Do you use email marketing for your business? Are you wondering how email and social can work well together? In this episode, I interview DJ Waldow, co-author of The Rebel’s Guide to Email Marketing. He’s also the founder of Waldow Social, where he consults with businesses that want to improve their email marketing. DJ also co-hosts The Work Talk Show podcast. Show Notes: https://www.socialmediaexaminer.com/40See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5/1/201340 minutes, 27 seconds
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Facebook Ads and Beyond: What Marketers Need to Know

Do you use Facebook ads? Are you wondering how paid Facebook marketing can work for your business? In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon used to do social media work for the the NBA and American Cancer Society before going out on his own in 2011. Show Notes: https://www.socialmediaexaminer.com/39  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/24/201342 minutes, 25 seconds
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Pinterest: How to Drive More Traffic to Your Site With Pinterest

Do you use Pinterest for business? Are you wondering how Pinterest can help your business drive more traffic to your website or blog? In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. She also does online training for business owners and spends a lot of time focusing on Pinterest marketing. Show Notes: https://www.socialmediaexaminer.com/38  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/17/201335 minutes, 32 seconds
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Theft: 9 Ways to Protect Yourself From Losing Your Data

Do you rely on your computer for business? Is your computer and data secure? In this episode, you’ll learn different ways to protect your data and make sure your business is back up and running very quickly if you were ever to lose it. Show Notes: https://www.socialmediaexaminer.com/37See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4/11/201325 minutes, 45 seconds
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SlideShare: How to Market Your Business With This Growing Platform

Do you use SlideShare? Are you looking for more leads? In this episode, I interview Todd Wheatland, author of The Marketer’s Guide to SlideShare. He’s also head of Thought Leadership at Kelly Services. Show Notes: https://www.socialmediaexaminer.com/36See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/27/201340 minutes, 33 seconds
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Facebook Marketing for Small Business: What You Need to Know

Is your business on Facebook? Are you wondering how a small business can benefit from Facebook marketing? In this episode, I interview Ramon Ray, the author of The Facebook Guide to Small Business Marketing. He’s also the founder of Small Biz Technology and the guy behind a great event called Small Business Summit. Show Notes: https://www.socialmediaexaminer.com/35See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/27/201333 minutes, 35 seconds
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The Future: How Shared Experiences Are Reshaping Business

Are you wondering where the future of business is heading? Do you want to know how shared consumer experiences are impacting business? In this episode, I interview Brian Solis, digital analyst at the Altimeter Group and author of multiple books, including Engage and The End of Business as Usual. His latest book is What’s the Future of Business? Show Notes: https://www.socialmediaexaminer.com/34    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/20/201332 minutes, 6 seconds
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Kickstarter: How Crowd Funding Is Changing Business

Have you considered crowd funding? Are you wondering how it can help your business grow? In this episode, I interview Richard Bliss, host of the podcast Funding the Dream on Kickstarter. He’s also a coach and consultant for crowd funding. Show Notes: https://www.socialmediaexaminer.com/33See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/13/201338 minutes, 48 seconds
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Becoming a Blogger: Do You Have What it Takes?

Are you thinking of starting a blog or restarting your blog? Do you wonder if you have what it takes to attract a strong blog audience? In this episode, I interview Stanford Smith, co-author of Born to Blog. He is also the founder of the Pushing Social blog and host of the Pushing Social podcast. Show Notes: https://www.socialmediaexaminer.com/32See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3/7/201335 minutes, 38 seconds
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Creating Persuasive Videos: How to Move Viewers to Action

Do you create marketing videos? Are you wondering how to get people to go from passive observers to active participants? In this episode, I interview James Wedmore, author of The YouTube Marketing Book, founder of Video Traffic Academy and–in my opinion–one of the smartest video marketers on the planet. Show Notes: https://www.socialmediaexaminer.com/31See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/28/201339 minutes, 44 seconds
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Generating Leads With LinkedIn: What You Need to Know

Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads? In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner. Show Notes: https://www.socialmediaexaminer.com/30See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/20/201336 minutes, 9 seconds
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List Building With Social Media: How to Grow Your Email List

Do you want to grow your email list? Wondering how social media can help you grow a list of prospects? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She’s also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield. Show Notes: https://www.socialmediaexaminer.com/29  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/13/201333 minutes, 2 seconds
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Search and Social: What Marketers Need to Know About the Changing Landscape

Do you use social media and search to promote your business? Are you wondering how the landscape of search and social is changing, and how to benefit from it? In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He’s the CEO of TopRank Online Marketing and the editor of Marketing Blog.  Show Notes: https://www.socialmediaexaminer.com/28See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2/6/201337 minutes, 21 seconds
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Using YouTube to Build Your Brand, Authority and Business

Do you use YouTube videos to market your business? Are you wondering how you can get more viewers and engagement for your channel? In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV. Show Notes: https://www.socialmediaexaminer.com/27See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/30/201339 minutes, 2 seconds
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Measuring Social Media: How to Determine Your ROI

Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? In this episode, I interview Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital. Show Notes: https://www.socialmediaexaminer.com/26See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/24/201326 minutes, 49 seconds
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Blogging: A Business Model for Growth

Do you blog for business? Are you wondering how blogging can help your business? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get Customers and Managing Content Marketing. Show Notes: https://www.socialmediaexaminer.com/25See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/16/201333 minutes, 15 seconds
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Twitter Marketing: How to Use Twitter for Business

Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow. Show Notes: https://www.socialmediaexaminer.com/24See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/9/201340 minutes, 39 seconds
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Purpose: How Facebook Built an Empire

Does your business have a purpose? Are you wondering how having a purpose can help drive the success of your business? In this episode, I interview Ekaterina Walter, a global social innovation strategist at Intel and member of the board of directors for Word of Mouth Marketing Association. She is also the author of the new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerburg. Show Notes: https://www.socialmediaexaminer.com/23  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1/2/201334 minutes, 37 seconds
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Failing to Start: Why We Accept Mediocrity and How to Change

Do you accept your lot in life? Are you afraid of starting something new? In this episode, I interview Seth Godin, the bestselling author of Purple Cow, Tribes, Linchpin and many others. His most recent book is The Icarus Deception. He’s also the CEO of Squidoo. Show Notes: https://www.socialmediaexaminer.com/22  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/20/201230 minutes, 38 seconds
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Storytelling: Why Stories Attract More Customers

What’s the story of your business? Are you wondering how storytelling can help your marketing and sales? In this episode, I interview Dave Kerpen, author of Likeable Social Media. He’s also the co-founder of Likeable, an INC 500 social media marketing firm. His newest book is Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. Show Notes: https://www.socialmediaexaminer.com/21  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/19/201234 minutes, 39 seconds
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Starting a Podcast: What You Need to Know to Succeed

Do you listen to podcasts? Are you interested in starting your own podcast?  In this episode, I interview Cliff Ravenscraft, the world’s leading evangelist on podcasting and founder of Podcast Answer Man. Cliff shares his knowledge and experience of hosting many different podcasts. Show Notes: https://www.socialmediaexaminer.com/20See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/12/201237 minutes, 36 seconds
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Following Your Passion: How Content Can Help You Grow

Do you follow your passion? Are you wondering if there might be a link between content and living your dreams? In this episode, I interview C.C. Chapman, co-author of Content Rules. He’s also a blogger at Digital Dads, a photographer, a long time podcaster and founder of the Cleon Foundation (an agency focused on causes). His newest book is Amazing Things Will Happen. Show Notes: https://www.socialmediaexaminer.com/19  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12/5/201234 minutes, 12 seconds
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Starting an Online Show: How to Quickly Grow Your Platform

Have you ever dreamed of having your own podcast show? Do you want to know how to get started? To learn more about what goes into starting your own show, this episode of the Social Media Marketing podcast goes deep on the subject. You’ll learn the different formats involved in both audio and video shows and the key ingredients you must have to make it a success. Show Notes: https://www.socialmediaexaminer.com/18See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/28/201229 minutes, 46 seconds
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Blogging Success: How to Create Content People Love

Do you want to drive more traffic to your website? Would you like to create content that people will go crazy for? In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast. Show Notes: https://www.socialmediaexaminer.com/17See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/20/201231 minutes, 56 seconds
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Publishing eBooks: How Marketers Can Get Started

Have you ever considered publishing your own eBook? Are you wondering what the advantages are for marketers? In this episode, I interview Jim Kukral, founder of Digital Book Launch and Author Marketing Club. Jim is also the author of the book Attention! This Book Will Make You Money and many other eBooks including Book Marketing for Kindle Authors. Show Notes: https://www.socialmediaexaminer.com/16See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/14/201234 minutes, 2 seconds
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Viral Videos: How to Create and Promote Videos People Love

Do you struggle to create and promote videos? Are you wondering how to make videos that go viral? In this episode, I interview Mark Malkoff, a comedian and filmmaker. Mark shares his love and passion for creating videos and several amazing stories about the process of coming up with video ideas and making them happen. Show Notes: https://www.socialmediaexaminer.com/15See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/7/201237 minutes, 31 seconds
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Pinterest Marketing: What Marketers Need to Know to Succeed

Are you wondering if Pinterest can help your business? Do you want to get more traffic from your Pinterest account? In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest. Beth shares her insights into how Pinterest can drive more traffic to your website or blog. Show Notes: https://www.socialmediaexaminer.com/14See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11/1/201231 minutes, 18 seconds
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LinkedIn Marketing: New Features to Enhance Your LinkedIn Results

Do you use LinkedIn for your business? Are you wondering how LinkedIn can help your online marketing? In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, LinkedIn Marketing: An Hour a Day. Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing. Show Notes: https://www.socialmediaexaminer.com/13See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/22/201235 minutes, 57 seconds
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Blogs, Books and Social: How the World Has Changed

Do you think the world of publishing is evolving? Have you ever thought of self-publishing? In this episode, I interview Guy Kawasaki, former chief evangelist for Apple and author of many books including Enchantment and What the Plus! Google+ for the Rest of Us. Guy shares his experience of publishing his first book in 1987 and how publishing has changed since then. Show Notes: https://www.socialmediaexaminer.com/12See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/17/201231 minutes, 28 seconds
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Establishing Trust: How to Build Relationships With Social Media

Are you wondering how to best build a platform with social media? Do you want to learn how to build trusted relationships online? In this episode, I interview Chris Brogan, CEO of Human Business Works and author of several books including The Impact Equation. Chris shares the importance of having a blog if you want to grow the reach and exposure of your business. Show Notes: https://www.socialmediaexaminer.com/11  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/11/201236 minutes, 11 seconds
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Community Building: How to Grow With the Power of People

Does your business have an active community? Would you like to build a community to support your business? In this episode, I interview John Jantsch, founder of Duct Tape Marketing and author of several books including The Commitment Engine. John shares insights into how content and community connect. Show Notes: https://www.socialmediaexaminer.com/10See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10/3/201232 minutes, 40 seconds
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Social Persuasion: How to Move People to Action

Want more of your readers to take action? Are you looking to increase the persuasion of your content? In this episode, I interview Derek Halpern, founder of Social Triggers. Derek shares the tactics he uses to get people to take action and turn them into loyal readers. Show Notes: https://www.socialmediaexaminer.com/8  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/28/201232 minutes, 36 seconds
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Podcasting Renaissance: Is Podcasting Making a Comeback?

Are you thinking of starting a podcast? Do you believe podcasts are making a comeback? Do you find yourself listening to more podcasts lately? In this episode, I interview Mitch Joel, author of Six Pixels of Separation and founder of the Six Pixels of Separation podcast. Mitch shares his experiences from when he first started podcasting in 2006 to now. Show Notes: https://www.socialmediaexaminer.com/9See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/26/201233 minutes, 45 seconds
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Blogging for Business: How Content Can Improve Your Sales

Are you wondering how a blog can help your business? Are you trying to figure out how content can improve your sales? In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy. Marcus shares insights into the struggles marketers have to get results from business blogging. Show Notes: https://www.socialmediaexaminer.com/7See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/21/201231 minutes, 12 seconds
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Google+ Marketing: Why Marketers Should Not Overlook Google+

Have you given up on Google+? Are you wondering whether it is worth managing yet another social network? In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business. Show Notes: https://www.socialmediaexaminer.com/6See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/14/201234 minutes, 12 seconds
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Social Media Science: How Behavior Impacts Social Media Marketing

Want to understand the psychology behind why people interact via social networks? During this fascinating interview I explore these very concepts. In this episode, I interview Ric Dragon, author of Social Marketology and CEO of DragonSearch. Ric shares tips on how businesses can build relationships on social media. Show Notes: https://www.socialmediaexaminer.com/5See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9/7/201227 minutes, 22 seconds
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How Content Can Help You Build a Loyal Following

Are you trying to build an engaged loyal following that loves you and your business? Have you tried to use video, podcasting or social media to build engagement? In this episode, I interview Pat Flynn, founder of Smart Passive Income. Pat shares insights into his tactics and strategies and how social media content contributes to the success of his business. Show Notes: https://www.socialmediaexaminer.com/4    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/31/201238 minutes, 5 seconds
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Facebook Marketing Mistakes: What to Avoid and Why

Are you struggling to make Facebook marketing work for your business? Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business. In this episode, I interview Brian Carter, author of The Like Economy and LinkedIn for Business. Brian shares insights into the common struggles and misconceptions marketers have with Facebook marketing today. Show Notes: https://www.socialmediaexaminer.com/3  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/24/201225 minutes, 52 seconds
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Twitter Marketing: Does it Still Matter?

Is Twitter still a good marketing channel? With so much focus on Facebook and Pinterest, has this network lost its value? In this episode, Brian Solis, author of The End of Business as Usual and Engage, and principal analyst at Altimeter Group gives us the scoop on Twitter for business today. Brian shares insights into how Twitter has changed and what works on Twitter today. Show Notes: https://www.socialmediaexaminer.com/2  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/17/201224 minutes, 4 seconds
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Facebook Mobile for Business: What You Need to Know

Do you take Facebook with you on your mobile device? Turns out 543 million people access Facebook while out and about! In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Mari shares insights into Facebook mobile and opportunities this new mobile environment gives businesses today. Show Notes: https://www.socialmediaexaminer.com/1See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8/10/201229 minutes, 45 seconds