Reserve your free spot here for the Infinite Scroll x Coach Love event in Sydney on February 15th: https://www.eventbrite.com.au/e/coach-love-fragrance-launch-discovery-tickets-807418178507  I am so excited to be back in your ears every week! Bear with me as I figure out this new narrative, editing, and production style. It was important to me that I return with a more polished product for these solo deep dives and I hope you'll stick with me while I navigate this new norm. This episode was short and sweet to help me figure out the process. In this week's episode, I explore the concept of "flop influencers" and what career longevity realistically looks like for social media stars. I look at some examples like Brooklynne Webb, Axel Webb, Brittany Broski, Jason Nash, and Gabbie Hanna, and compare how TikTok fame differs from YouTube fame when it comes to "making it" as a career creator. Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow our publication: https://www.instagram.com/centennialworld/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Timestamps: 4:15 "Flop influencer" definition & examples 5:52 The life cycle of an influencer 7:32 Why are there so many "flop influencers" right now? 15:57 What do influencers do when they "flop"? 20:04 What do "flop influencers" say about the state of the creator economy? Resources: https://centennialworld.com/flop-influencers-the-impact-of-instant-tiktok-fame-on-creator-longevity-and-online-communities/ https://www.vox.com/the-goods/2021/5/18/22440937/tiktok-addison-rae-bella-poarch-build-a-bitch-charli-damelio-mediocrity  https://www.vox.com/the-goods/2020/2/27/21153364/tiktok-famous-backlash  https://www.theguardian.com/media/2016/feb/01/youtube-star-zoella-10m-subscribers#:~:text=She%20also%20has%20a%20second,three%20years%20after%20joining%20YouTube.  https://centennialworld.com/vidcon-creators-facing-empty-lines-meet-and-greets/  https://centennialworld.com/are-tiktokers-actually-influential/ https://www.tiktok.com/@xobrooklynne/video/7325629145520672005  https://www.tiktok.com/@katiedotcom/video/7326648224238898474  https://centennialworld.com/why-snapchat-spotlight-creators-david-dobrik-alex-warren/  https://www.vox.com/the-goods/2020/8/25/21399317/brittany-broski-kombucha-tiktok-tomlinson https://techcrunch.com/2024/01/13/the-creator-economy-is-ready-for-a-workers-movement  https://www.traackr.com/resources/influencer-income-trend-report-aic  https://centennialworld.com/flop-influencers-the-impact-of-instant-tiktok-fame-on-creator-longevity-and-online-communities/  https://www.tiktok.com/@evancuate/video/7323379348432768302  https://centennialworld.com/axel-webber-controversies-consequences-of-overnight-virality/  https://www.theatlantic.com/technology/archive/2020/09/tiktok-teens-fandom-mooptopia/616371/  https://centennialworld.com/sienna-mae-gomez-return-assault-abuse-allegations-jack-wright/  https://link.springer.com/chapter/10.1007/978-3-030-39165-2_59#chapter-info    

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow our publication: https://www.instagram.com/centennialworld/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Follow Jordy on Instagram: https://www.instagram.com/jordyn_christensen/  Timestamps: 9:38 A TikTok creator has gone viral for digging a tunnel system under her suburban home 19:09 Golden Globes drama recap - Kylie Jenner & Timothee Chalamet vs. Selena Gomez & Taylor Swift 26:15 The Stanley Cup TikTok craze breakdown  35:55 TikTok users are calling out tweens for shopping at Sephora 49:34 Jaclyn Cosmetics officially closes Resources: https://centennialworld.com/tunnel-girl-a-full-breakdown-on-tiktoks-viral-construction-controversy/ https://www.harpersbazaar.com/celebrity/latest/a43600106/kylie-jenner-timothee-chalamet-relationship-timeline-photos/   https://twitter.com/THR/status/1744190091134992507?s=20  https://twitter.com/PopCrave/status/1744224026912817655?s=20  https://www.instagram.com/reel/Co_cJJLIY-L/?utm_source=ig_web_copy_link   https://people.com/selena-gomez-was-not-gossiping-timothee-chalamet-kylie-jenner-golden-globes-2024-8423584 https://www.instagram.com/p/C1hsXF4rOhQ/  https://jaclyncosmetics.com/pages/faq  https://www.youtube.com/watch?v=f4uIAY76tz4  https://hypebae.com/2023/11/morephe-rem-beauty-forma-brands-chapter-11-bankruptcy-info  https://wwd.com/beauty-industry-news/beauty-features/morphe-wants-to-become-product-first-not-influencer-first-1235610675/  https://centennialworld.com/jaclyn-hill-announces-closure-of-jewelry-leisure-wear-brands-koze-jaclyn-roxanne/ https://www.tiktok.com/@victoria_robino_26/video/7318781471873977646  https://www.tiktok.com/@danimarielettering/video/7301724587488759070  https://www.forbes.com/sites/conormurray/2024/01/03/why-is-tiktok-obsessed-with-stanley-cups-the-water-bottle-craze-racks-up-millions-of-views-and-lots-of-revenue/?sh=55ee0ec86b18  https://www.washingtonpost.com/style/of-interest/2024/01/05/stanley-cup-target-tiktok-trend/  https://www.youtube.com/watch?v=RADEfBJmtk4  https://www.garbageday.email/p/the-great-silent-majority-of-american?r=u4a9c&utm_campaign=post&utm_medium=web https://centennialworld.com/how-social-media-is-destroying-the-tween-experience/  https://vt.tiktok.com/ZSN3dFeSn/  https://www.businessinsider.com/millennial-parenting-tiktok-reckoning-2023-12 https://www.glossy.co/pop/glossy-pop-newsletter-videos-about-gen-z-and-gen-alpha-wreaking-havoc-at-sephora-are-flooding-tiktok/  https://thetab.com/uk/2024/01/04/sephora-ten-year-olds-drunk-elephant-344343  https://www.tiktok.com/@anat_international/video/7320991187555405099?_t=8iskfKnXVBK&_r=1  https://www.tiktok.com/@jordynrbennett/video/7319531078866259230?_r=1&_t=8isjnJV2xqz  https://www.tiktok.com/@elinaboudin/video/7319893666368212256