A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.
The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”
Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.
Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.
She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.
Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.
Find out more at https://publicsectormarketingpros.com/.
Twitter as a PR Tool
Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world!Twitter is a powerful PR war room platform and crises are won and lost there.In today’s show I’m exploring the role of Twitter for your PR strategy and as a former journalist this is a specialist topic for me.Coming up in this episode:Let’s talk about the Twitter Takeover by Elon MuskWhat is Twitter influence?How can Twitter support your PR efforts? I speak to Inspector Antoinette Cunningham, General Secretary of the Association of Garda Sergeants and Inspectors about the role of Twitter in her position as head of an representative organisation---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShowAlso get a 50% discount on a course of your choice with us!---Subscribe, Rate & ReviewSubscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. If you are a regular listener, please rate and review our show.---FeedbackDon’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigitalIf you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. ---The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.
5/26/2022 • 28 minutes, 15 seconds
Introducing the Public Sector Marketing Show
Introducing the Public Sector Marketing Show - a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook.The podcast has four key segments. Joanne's Column to introduce the episode themeConsulting on the topic of the show Case Studies or Interview from a public sector pro or digital marketing expertResources - there's always a freebie to give away! If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
1/28/2021 • 3 minutes, 10 seconds
Trust & Transparency in Government & Public Sector Communications
A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.Coming up in the show:Why you must put trust at the centre of your digital communications strategy.Thank you for tuning in to this show which is all about how trust and transparency is the number one currency in the Digital Age. I interview Sharon Campbell, Deputy Head of Communications at Trinity College Dublin. She tells me how they put reputation and public trust at the centre of their social media strategy, especially during COVID-19.In social media news:o Instagram says it will show Stories and posts from health bodies more prominently in user feedso LinkedIn launches Polls and virtual event featureso Facebook introduces personalised avatarsI share my top tool to engage in social listening to take the temperature of public opinion around your public sector or government agency
5/18/2020 • 29 minutes, 33 seconds
Social Media as the Antidote to COVID-19
Hello and welcome to The Public Sector Marketing Show!A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking. Thank you for tuning in. Levelling up your digital comms knowledge is crucial right now, as we battle COVID-19, fake news and try to win the hearts and minds of our citizens.In this show:Why social media snobbery is causing more pain than good during COVID-19I interview Alexsandra Kumanovic, Social Media Manager with the World Health Organisation. She tells me how important social media is in fighting COVID-19 and brings us behind the WHO social media strategy. In social media news:o LinkedIn Stories are now available to users in Brazilo Facebook launches a suite of new video tools including group video conferencingo WhatsApp reports a 70% reduction in the sharing of viral messages which may spread misinformationI share my top tool to simulcast The Public Sector Marketing Show video interviews across multiple channels
5/4/2020 • 35 minutes, 36 seconds
The Role of Social Media in Public Health Crisis Communications During COVID-19
Welcome to Episode 1 of The Public Sector Marketing Show!A podcast favourite for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking. In this episode: How COVID-19 has changed the world and why you need a crisis communications plan.I interview Muiriosa Ryan, Social Media Manager with Ireland’s national health service on how she is managing coronavirus-related commsIn social media news:Social media usage up as people live in lockdownYouTube to restrict videos about COVID-19 and 5G conspiracy theoryNew Emoji Updates due to COVID-19I also share two top tools to find COVID-19 related research.Don't forget to subscribe, rate and review!
