Get the latest Pinterest news and tips to use in your social media marketing plan for your business. Cynthia Sanchez interviews social media experts, marketers and business owners to bring you the top actionable tips for success for using Pinterest for business. Find show notes and links at www.ohsopinteresting.com/podcast
How to Succeed on Pinterest and the Meaning of Life OSP 100
In this final episode of the Oh So Pinteresting podcast I reveal the cold hard truth about what it really takes to succeed on Pinterest.
I also throw in a bit about the meaning of life or at least what it means to me.
OhSoPinteresting.com
7/23/2015 • 47 minutes, 7 seconds
Tools for Social Media and Content Marketing OSP 099
Digital marketing can be an overwhelming and time-consuming task. In this fourth episode of the Summer Super Fun Digital Marketing Spectacular Ian and I share some of our favorite tools that keep organized and help us save time with our social media and content marketing
For full show notes go to www.OhSoPinteresting.com
Be sure to come back next week to listen to the last episode of this series!
Week1: What Businesses Need to Know About Websites
Week 2: Content Marketing Part 1 - What is it and why you need it
Week 3: Content Marketing Part 2 - How to create and distribute your content
Week 4: Digital Marketing Productivity and Timesaving Tools (you are here)
7/16/2015 • 37 minutes, 32 seconds
Understanding Content Marketing Part 2 OSP 098
Welcome to the third installment of the four-part Summer Super Fun Digital Marketing Spectacular with Ian Anderson Gray! Last week we brought you the first part of Understanding the Mythical Beast of Content Marketing, this week we’re going to take a look at tips and tools for content marketing planning, inspiration and promotion.
For full show notes go to www.OhSoPinteresting.com
Be sure to come back next week to listen to the last episode of this series!
Week1: What Businesses Need to Know About Websites
Week 2: Content Marketing Part 1 - What is it and why you need it
Week 3: Content Marketing Part 2 - How to create and distribute your content (You are here)
Week 4: Digital Marketing Productivity and Timesaving Tools
7/9/2015 • 46 minutes, 34 seconds
Understanding the Mythical Beast of Content Marketing OSP 097
Content marketing is a phrase that gets thrown around a lot but what exactly is it? Does your business really need it? Welcome to the second installment of my four-part Summer Super Fun digital marketing Spectacular with Ian Anderson Gray.
Last week we talked about what businesses should know about websites, this week we’re going to take a look at the content marketing side of things.
For full shownotes please visit OhSoPinteresting.com
Be sure to come back for the next two weeks to listen to the rest of this series!
Week1: What Businesses Need to Know About Websites
Week 2: Content Marketing Part 1 - What is it and why you need it
Week 3: Content Marketing Part 2 - How to create and distribute your content
Week 4: Digital Marketing Productivity and Timesaving Tools
6/25/2015 • 35 minutes, 55 seconds
What Businesses Need to Know About Websites
6/19/2015 • 48 minutes, 29 seconds
Getting Serious with Pinterest Automation OSP 095
Ralph Rivera of Web Search Soical and I discuss how automation can help you streamline you Pinterest process and bring more traffic to your business' website. Social media shouldn't suck up your entire day!
For full show notes and a step-by step infographic go to OhSoPinteresting.com
6/11/2015 • 47 minutes, 15 seconds
The Easy Way to Create Great Images for Your Marketing OSP 094
Web Images Made Easy helps you learn the basics of graphic design to help you get your images noticed online.
For full show notes go to OhSoPinteresting.com
6/4/2015 • 35 minutes, 20 seconds
Smart Easy Pinterest Marketing OSP 093
If you're looking for a tool that will help you save time and have a more strategic approach to your Pinterest Marketing, Tailwind is here to help.
In this episode I talk with Tailwind's marketing manager Melissa Megginson about Pinterest's Marketing Developers Program and some of her favorite pinning tips and strategies.
For full shownotes vistit OhSoPinteretsing.com
5/21/2015 • 28 minutes, 1 second
Three Things You NEED for Pinterest Traffic
Blogger graphic design master, Dustin Stout, wasn't seeing much traffic coming to his blog from Pinterest. He figured that his audience just wasn't on Pinterest. He had pretty much ignored it until he attended a session at Social Media Marketing World and talked with some of his social media pals about their experiences with Pinterest.
Since he heard so much about it and its potential for traffic generation, thought he might as well give it a shot. He made a few changes on his blog and quickly saw some promising results. In a year, his traffic from Pinterest increase by 1937% WOW!
Listen in as Dustin shares the strategies and tools he uses to make Pinterest on of his top sources of blog traffic.
For full show notes visit OhSoPinteresting.com
5/7/2015 • 30 minutes, 5 seconds
5 Ways Pinterest Can Boost a Business
Is your business in a slump? Are you looking to rev it up a bit? Pinterest could be just what your need to go from something ordinary to something stellar. In this episode Jeff Sieh and I explore 5 ways that Pinterest can do just that.
We look at the ways Pinterest can beneifit your SEO. How does 1st page Google ranking sound?
How Pinterest can bring website traffic, build your email list, build brand awareness and generate ecommerce sales.
For full show notes go to ohsopinteretsing.com
4/16/2015 • 47 minutes, 10 seconds
Mistakes Businesses Make on Pinterest
"Happy little accidents" are what Painter Bob Ross used to call mistakes. I really like that philosophy, especially when it comes to Pinterest. I give kudos to those who even try and most mistakes businesses make on Pinterest are usually easily remedied and rarely cause long-term harm.
For full show notes visit OhSoPinteresting.com/category/podcast
4/9/2015 • 46 minutes, 12 seconds
To Pin or not to Pin and other Pinterest-ing Questions OSP 089
New strategies, new connections and new discoveries on Pinterest lead to some very Pinterest-ing questions. OhSoPinteresting.com
3/19/2015 • 27 minutes, 45 seconds
How a Blogger Gets Traffic from Pinterest Over 500K Monthly Visits OSP 087
Are you a blogger or an online business owner? Do you need more traffic to your website? Hear haow one personal finance blogger mad a few adjustments and now gets over 500 thousand monthly visits form Pinterest.
For full show notes and other Pinterest for business tips to help with your social media marketing visit Oh So Pinteresting
3/12/2015 • 30 minutes, 19 seconds
A Blogger's New Pinterest Strategies for Success OSP 087
If your business or blog happens to fit in one of the more popular categories on Pinterest such as fashion, DIY or food you might think success will be easy on Pinterest and you don't need to bother with Pinterest marketing strategies. You would be mistaken.
Because businesses and blogs in these categories are so prevalent on Pinterest, they sometimes need to be even more strategic to stand out form the crowd.
In this week's episode I talk with food blogger Traci Antonovich. Traci has been using Pinterest for her blog The Kitchen Girl since it launched in 2013. When she recently began implementing Pinterest strategies she saw an increase in repins and traffic to her blog. Listen in to hear how she did it.
For full show notes and links go to ohsopinteresting.com/87
3/5/2015 • 42 minutes, 38 seconds
Is There Really a Place for B2B on Pinterest OSP 086
Pinterest is famous for DIY projects and recipes which leaves B2B businesses wondering if there's a place for them on Pinterest. In this episode I talk with Ashley Mooney, Digital Content Manager for Organic Salon Systems a B2B distributor of organic hair care products. Their goal is to not to sell directly to the consumer but to salons and spas. They've found Pinterest to be a great platform to help them reach and connect with their clients. Listen in and hear Ashley describe their approach to Pinterest Marketing.
For full show notes and links go to Ohsopinteresting.com
2/26/2015 • 29 minutes, 14 seconds
Manly Pinterest News OSP 085
To bring a manly perspective Oh So Pinteresting I've invited the manliest pinner of all, Jeff Sieh to join me on the show. Jeff is the host of the Manly Pinterest Tips show where he brings a manly twist to Pinterest and social media marketing.
We talk about:
-Pinterest showing gender specific pins
-Pinterest removes all affiliate links making many users MAD
-Pinterest collaborates with Apple
For full show notes go to OhSoPinteresting/85
2/19/2015 • 34 minutes, 20 seconds
Marketing Differences Between Pinterest and Instagram OSP 084
Pinterest and Instagram are both visual platforms. Because of that sometimes understanding the differences for marketers can be a bit confusing. Let's take a look at the differences between Pinterest and Instagram for business.
In this episode I chat with Sue B Zimmerman, a well known Instagram pro, about the differences and she shares some tools that can make marketing with Instagram even easier.
For show notes and to see the video of my conversation with Sue, come on over to ohsopinteresting.com/84
2/12/2015 • 24 minutes, 29 seconds
How To Get Started on Pinterest OSP 083
Denny Krahe of DizRuns is a marathon runner and is building his coaching business with a blog and a podcast. As a businessman, Denny knows that social media can help his business grow and wants to include Pinterest into the mix but isn't sure how to go about it.
In this Q&A style episode I talk with Denny about ways he can incorporate Pinterest into his marketing plan.
Examples of topics covered:
When is the best time to pin to Pinterest?
Using a Pin scheduling tool.
Tools to create images for Pinterest.
Does every business need to be on Pinterest?
For more detailed show notes visit the show notes page at http://www.ohsopinteresting.com/83
2/5/2015 • 35 minutes, 32 seconds
How She Got 1.5 Million Website Visitors with Pinterest OSP 082
Data, data, data. I've never really been a numbers person but when it comes to building a successful business it all boils down to the numbers. That is very true when it comes to measuring your success with Pinterest or other social media platforms. Sure, it's fun to pin beautiful images and discover great content but if your efforts aren't helping you achieve your goals, then why bother? Let's take a look at what one business did to get over 1.5 million website visitors with Pinterest.
In this episode I chat with Stephanie Hicks Butler of Hawk Media Group about the specific approach she uses for the DIY Ready Pinterest account that has led to huge website traffic.
This week's Pinterest tip is a new tool that I have begun to use called SumoMe. In a short time I've noted increased social shares across multiple platforms.
I also have a big announcement! I just launched a Pinterest for Business video course with Lynda.com! If you're looking to get things really going with you business on Pinterest be sure to check it out. Plus, here's a free 10 day trial to Lynda http://www.lynda.com/trial/CynthiaSanchez
1/30/2015 • 42 minutes, 28 seconds
Guiding Clients into the World of Digital Marketing and Pinterest
Changing the way we do things can be scary for anyone. For business owners in the offline world, adding and growing a digital presence can be especially confusing and overwhelimng.
For several years Shelia was a successful business owner in the the furniture and decor industry, commonly known among insiders as "The Trade"
Listen in as I chat with business development coach Sheila Butler about how she helps businesses transition and grow with digital marketing including Pinterest.
For more detals go to OhSoPinteresting.com/81
To listen to Sheials podcast To the Trade
1/22/2015 • 49 minutes, 42 seconds
A New Look at Your Pinterest Account OSP 080
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Are you using Pinterest a marketing tool for your business? Taking a moment to take a look at your account can reveal some mistakes or some missed opportunities. A few quick changes can help attract new followers and new customers. http://www.ohsopinteresting.com/category/podcast/
1/8/2015 • 22 minutes, 57 seconds
Pinterest Followers: Do the Numbers Really Matter? OSP 079
In business, success often comes down to the bottom line. What do the numbers say? Bust should this concept also be applied to determining a Pinterest account’s success? How much does the number of Pinterest followers you have really matter?
In this week’s episode of the podcast I speak with wedding photographer and videographer, Chip Dizard, about the success he’s found with his Pinterest account. Since joining Pinterest he has been able to increase his business in multiple ways. His photography schedule is nearly completely booked for 2015 and he’s attracting business from other vendors.
Most people assume you need to have Pinterest followers in the tens or hundreds of thousands before any kind of significant impact can be seen in their business. This hasn’t been the case for Chip. Currently as of December 4, 2014 chip has 256 Pinterest followers. And those followers have made a significant impact on his business.
Chip hasn’t worked to just attract followers for the sake of increasing his Pinterest follower number. He’s built it and uses it to attract the right followers, the ones who are most likely to become customers. He approaches Pinterest in a very targeted way.
In our conversation here are a few of the topics we discuss:
Niching down on Pinterest
Building your Pinterest account to be a resource for your ideal customer
The importance of paying it forward
Using private boards to nurture warm leads (this could be his secret weapon)
What I found most important to take away from my conversation with Chip is that what really matters is attracting the right Pinterest followers. He isn’t going out of his way to create an over the top Pinterest account with hundreds of boards about weddings. In fact, only a few of his boards are dedicated to weddings or photography the rest are focused on him and his interests. These other boards help to establish his credibility and let people see a little of his personality. Both of these go a long way in helping his clients get to know a little about him and establish trust with him.
Connect with Chip
Chip Dizard Weddings
On Pinterest
On Instagram
Chip creates some really neat movie poster style images for the couples he works with that have been popular on Pinterest.
What can you do with you Pinterest account to attract a more targeted following?
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12/4/2014 • 28 minutes, 56 seconds
The Case of the Fake Pinterest Account OSP 078
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A few months ago Adam Levine came on the Oh So Pinteresting Podcast to talk about a wave of fake Pinterest accounts wreaking havoc with our follower numbers. If fake accounts weren't bad enough, how about Pinterest impostors? This week, I'm chatting with Heidi Butkus about her experience with an account using her name and profile image.
11/20/2014 • 47 minutes, 13 seconds
10 Tips to Attract Pinterest Followers with Smart Feed OSP 077
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Smart Feed has raised the bar for businesses on Pinterest. Since the introduction of Smart Feed many accounts have noticed a significant decrease in the rate of their follower growth. Here are 10 tips to help you work with Smart feed to attract new Pinterest followers.
11/6/2014 • 33 minutes, 37 seconds
Using Pinterest for a Non-Visual Business OSP 076
Sure, we know businesses in the wedding, food and fashion industries can use Pinterest with great results. What about businesses that aren’t quite so visual? What about a bookkeeping business? Is there really a place for these kinds of businesses on Pinterest?
In this weeks episode of the podcast I chat with Amanda Hoffman. Amanda is the owner of a bookkeeping service based in Australia. She came across a post on Google+ about my recent interview with Susan Werner Jackson form Ahalogy about Pinterest’s Smart Feed.
Amanda has been using Pinterest for her business and When Smart Feed beagan she noticed a big shift Including a big drop in the rate she was attracting new followers to her Pinterest account.
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In this week’s episode, Amanda explained how she uses Pinterest for her nonvisual business and what she’s doing to help maintain a successful account with the introduction of Smart Feed
10/30/2014 • 35 minutes, 18 seconds
Pinterest Promoted Pins- How to Build and Track Campaigns OSP 075
Advertising with Pinterest promoted pins is still very new. For most businesses using Promoted Pins it’s not yet clear what will and won’t work. How to set up campaigns and how to track their success is something many are trying to figure out.
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In today’s episode of the podcast I speak with Sarah Lund who is managing multiple Promoted Pin campaigns for one of her clients, MacFarlane Pheasants Inc. She explains the process for setting up the campaign and how she uses UTM parameters to give her detailed information about the progress of the campaign.
10/23/2014 • 25 minutes, 33 seconds
Pinterest Smart Feed is it Bad for Businesses? OSP 074
Is Pinterest following in Facebook’s path of Edge Rank? I’m a fan of seeing great pins but is Pinterest Smart Feed bad for Businesses on Pinterest? Gone are the easy days of social media marketing on Pinterest.
10/16/2014 • 35 minutes, 5 seconds
How a Blogger Recovered Her Traffic From a Google Update with Pinterest OSP 073
Have you heard stories of people loosing all of the traffic to their website because of a Google update? I have and have always assumed that it only happened to websites doing shady or black hat stuff. I’ve come to learn that isn’t always the case.
In this episode of the Oh So Pinteresting podcast, I talk with personal finance blogger Jackie Beck of The Debt Myth about how she lost all of the traffic to her blog from Google overnight and how she was able to recover that traffic by using Pinterest.
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10/9/2014 • 24 minutes, 39 seconds
7 Reasons Why Businesses Fail on Pinterest OSP 072
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Pinterest can bring enough traffic to a website to transform it from Internet obscurity to a thriving online business. Let’s take a look at 7 reasons why some businesses on Pinterest find failure instead of success. I’m sure YOU haven’t made any of these social media marketing mistakes but maybe you have a “friend” that has.
10/3/2014 • 26 minutes, 40 seconds
From Messaging to Promoted Pins Changes Abound for Pinterest Marketing OSP 071
Change is inevitable, right? There have been a lot of changes this summer when it comes to Pinterest. In this week's episode of the podcast, I review some of the biggest changes that have happened over the summer of 2014 and how you can use the new features in your Pinterest marketing plan.
The post From Messaging to Promoted Pins Changes Abound for Pinterest Marketing OSP 071 appeared first on .
9/4/2014 • 29 minutes, 4 seconds
How a Money Saving Blogger Grows With Pinterest Plus Pinterest Messaging OSP 070
the new Pinterest messaging feature and I also talk with blogger and freelance writer Karen Cordaway. Karen was an early adopter of Pinterest and was recently chosen by Pinterest to have her account featured.
The post How a Money Saving Blogger Grows With Pinterest Plus Pinterest Messaging OSP 070 appeared first on .
8/7/2014 • 32 minutes, 23 seconds
Is Your Social Media Content Curation Just Noise OSP 069
Content curation is something that most social media markers say you MUST do in order not to be spammy or too self promotional. Many say it would be rude to only post your own content and never share anyone else's. But, is your social media content curation just noise, is it really the best way to approach social media marketing?
The post Is Your Social Media Content Curation Just Noise OSP 069 appeared first on .
7/31/2014 • 47 minutes, 37 seconds
New Features Bring Us Closer to Advertising on Pinterest OSP Episode 068
Have you taken a close look at your Pinterest feed in the past couple of days? There have been some big changes to what is appearing in the Pinterest feed. Each of the changes could be in preparation for the launch of the long anticipated promoted pins or paid advertising on Pinterest. Yes!!!!
The post New Features Bring Us Closer to Advertising on Pinterest OSP Episode 068 appeared first on .
7/24/2014 • 23 minutes, 13 seconds
Using Pinterest for a Specialized Market OSP 067
If your blog or business caters to a specialized market or as they say in the Internet world, a narrow niche, does that mean that Pinterest can't work for you? Do you need to appeal to a huge audience to gain followers and get referral traffic to your site from Pinterest?
The post Using Pinterest for a Specialized Market OSP 067 appeared first on .
7/17/2014 • 27 minutes, 18 seconds
Hot Pinterest News- Advertising on Pinterest and Pinterest Passing Twitter OSP 066
Pinterest continues to receive funding and its valuation continues to skyrocket, as of June 2014 it is reported to be $5 BILLION. This meteoric rise brings additional attention which is causing the platform to rival Twitter in popularity and the developing of new features such as the much anticipated advertising on Pinterest through sponsored pins.
The post Hot Pinterest News- Advertising on Pinterest and Pinterest Passing Twitter OSP 066 appeared first on .
7/10/2014 • 30 minutes, 5 seconds
The Viral Problem of Spam on Pinterest are You a Victim? OSP Episode 065
They’re on Twitter. They’re on Facebook. They’re on Google+… They’re even on Pinterest too! Wherever people are online, scammers will always be there to try to lure people to their spammy sites. They will steal your pins or your boards and use them as their own. They hurt business’ reputations! How do we identify spam on Pinterest and what can we do about it?
The post The Viral Problem of Spam on Pinterest are You a Victim? OSP Episode 065 appeared first on .
5/15/2014 • 43 minutes, 46 seconds
Pinterest Guided Search OSP News May 2014 Episode 064
Pinterest is certainly changing the way people think about search engine tools. Pinterest Guided Search recently launched on the mobile version and it has the potential to greatly influence what users find on Pinterest.
The post Pinterest Guided Search OSP News May 2014 Episode 064 appeared first on .
5/8/2014 • 28 minutes, 7 seconds
Can B2B Businesses Really Succeed on Pinterest? Oh So Pinteresting OSP Episode 063
According to stats and surveys, Pinterest, due to its fast growing and massive user base, is able to drive more referrals than Google+, LinkedIn, and YouTube combined. Can B2B markets, which are often not very visual, gain traction with Pinterest as well as B2C businesses?
The post Can B2B Businesses Really Succeed on Pinterest? Oh So Pinteresting OSP Episode 063 appeared first on .
5/1/2014 • 28 minutes, 35 seconds
Thinking of Monetizing Your Pinterest Account? OSP Episode 062
"With great power, comes great responsibility." This philosophy doesn't just apply to superheroes that have been bitten by radioactive spiders, it also applies to Pinterest influencers, accounts with several thousand up to millions of followers. If you're one of these Pinterest superstars you might be thinking of monetizing your Pinterest account but are you putting your account at risk?
The post Thinking of Monetizing Your Pinterest Account? OSP Episode 062 appeared first on .
4/24/2014 • 40 minutes, 21 seconds
Easy and Free Images for Pinterest OSP 061
It is next to impossible to tap into the power of Pinterest without having images in your website, right? But many marketers are often unsure of how to use complex graphic editing software such as Photoshop. Many are working with tight budgets and find it difficult to afford stock photos or a professional graphic designer. Today, I'm here to tell you about another great online tool to put in your collection that will help you create easy and FREE images for Pinterest (and your other online needs).
The post Easy and Free Images for Pinterest OSP 061 appeared first on .
4/17/2014 • 30 minutes, 45 seconds
Tight Budgets and Schedules How Nonprofits Can Use Pinterest OSP Episode 060
“70% of Pinterest users are there for shopping inspiration” was revealed in a study on MarketingLand. Do stats like these mean that nonprofits don’t have a use for Pinterest?
The post Tight Budgets and Schedules How Nonprofits Can Use Pinterest OSP Episode 060 appeared first on .
4/10/2014 • 40 minutes, 21 seconds
Easy Images for Pinterest with Canva and an Announcement
There's a change in the Oh So Pinteresting schedule. Podcast episodes will now be released each Thursday and new blog posts will be published on Mondays.
Today, I bring you a mini podcast episode but be sure to come back tomorrow for this week's full length episode of the Oh So Pinteretsing podcast.
Plus there's been a big announcement...The post Easy Images for Pinterest with Canva and an Announcement appeared first on .
4/9/2014 • 3 minutes, 54 seconds
Hot Pinterest News- FTC Cracks Down on Pinterest Contests OSP 059
Hello and welcome to April. For the first podcast episode of each month I bring fellow Pinterest pro Vincent Ng on to the show to talk about the latest Pinterest news and trends. This month's show is filled with super hot news there's even been some government involvement and Pinterest was hacked!
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4/2/2014 • 33 minutes, 36 seconds
Creating Better Images for Pinterest Equal BIG Google Payoffs OSP 058
Oh my! The power of Pinterest just seems to be growing and growing. Its influence is not only changing marketing strategies but also website design and search engine results.
Social media platforms and websites are becoming even more image centric as Pinterest and Instagram continue to rise in popularity. Enhancing and polishing images on a website and making them more “pinnable” can truly lead to increased traffic and potentially, sales.
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3/26/2014 • 44 minutes, 47 seconds
Demystifying Pinterest for Business: Part 2 of a Q&A Interview OSP 057
Business owners and marketers have discovered the power of using Pinterest business as a part of their social media marketing but have questions on how to best utilize it. Listen in as I answer one online business owner’s questions about getting started with Pinterest.
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3/19/2014 • 31 minutes, 43 seconds
Striking Gold with Pinterest Hashtags and Comments Q&A Part 1 of 2 OSP 056
Pinterest’s referral traffic is known for being top quality. Studies show leads coming via Pinterest tend to spend more money. In fact, buyers coming from Pinterest are 10% more likely to buy according to online store builder Shopify. Business owners are doing their homework and doing the best they can to utilize this new platform. However, Pinterest brings unique challenges that can lead to frustration for newcomers.
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3/12/2014 • 33 minutes, 52 seconds
Marketing Strategy and the Utility of Pinterest OSP 055
March is here and that means warmer weather is just around the corner. Don’t worry If it’s still cold in your neck of woods, I have Pinterest news that is sure to warm your heart and get your brain flowing with new pinteresting possibilities. Vincent Ng and I are back bringing you some recent Pinterest news and insights.
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3/5/2014 • 38 minutes, 3 seconds
A Penny Pinchin Mom Doubles Her Pinterest Following OSP 054
Ahh, the power of Pinterest… There are many business owners, entrepreneurs and bloggers that have yet to realize how fabulous Pinterest can be to bring traffic and attention to their site.
Penny Pinchin' Mom Doubles Her Pinterest FollowingMom and entrepreneur, Tracie Fobes didn’t think that Pinterest was a good fit for her business’s marketing plan. Her site that focuses mainly on daily deals, financial planning and debt reduction is something the she thought would not be popular on Pinterest.
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2/26/2014 • 42 minutes, 14 seconds
How To Get Customers Hungry For Your Services With Pinterest OSP 053
Have you ever been on Pinterest and come across a photo of food that looks so tempting and delicious you actually get hungry? As restaurant marketing pro, Joe Welsh explains in this week’s episode of the podcast, ”people buy with their eyes.” This concept is used by many restaurants in their online and offline marketing strategies to attract customers and generate sales.
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2/19/2014 • 0
How to Get Larger than Life with Pinterest: Interview with Caribou Coffee OSP 052
Need research and development help for your next product? Want inspiring action from your super fans? Pinterest just might be the place for you. A look at how Caribou Coffee used Pinterest to inspire a new product line and marketing campaign.
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2/12/2014 • 25 minutes, 36 seconds
Pinterest News and Tips OSP Episode: 051
Pinterest is continually evolving and changing and to get the best results from Pinterest in your social media marketing it's important to keep up. This week on the Oh So Pinteresting podcast, I'm joined by Vincent Ng to talk about some of the latest Pinterest news and changes.
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2/5/2014 • 46 minutes, 11 seconds
The Evolution Episode OSP: Episode 050
Hello and welcome to episode 50 of the Oh So Pinteresting podcast! To celebrate this milestone, things are changed up a bit and tis time I'm in the hot-seat. The Chief Technology Officer of Oh so Pinteresting who happens to be my husband, Rob, interviews me about the evolution of the business and about the evolution of Pinterest over the past 2 years.
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1/29/2014 • 35 minutes, 51 seconds
Using Pinterest to Keep the Client Bond OSP Episode: 049
Bridging the gap between online social media account and the real life connection business have with with their customers and clients can be quite a challenge for business owners. In this week's episode of the podcast I chat with social media pro Danielle Lambert about ways that she has found to bridge that gap.
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1/22/2014 • 36 minutes, 25 seconds
Pinterest Tips From New Media Expo OSP Episode 048
Who knew I could have so much fun with my purse? In this episode of the Oh So Pinteresting podcast I bring you interviews recorded during New Media Expo straight from my mobile podcasting studio in my purse.
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1/15/2014 • 19 minutes, 59 seconds
Taking Risks in Business and Leveraging Pinterest OSP Episode: 047
Most successful entrepreneurs are courageous risk takers. They are the leaders of the pack and the early adopters. These traits certainly apply to my guest this week on the podcast. Melissa Middleton of JNSQ was an early adopter of Pinterest and has grown her following to over 695,000.
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1/8/2014 • 51 minutes, 42 seconds
Learning From 2013 What Businesses Can Do with Pinterest in 2014 OSP 046
They say looking to the past can help guide our future. 2013 was a year of big changes for Pinterest including receiving millions in funding and big move towards providing services and features for businesses using Pinterest.
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1/1/2014 • 53 minutes, 54 seconds
Marketing Your Podcast Holiday Mashup OSP 045
It’s a holiday mashup of podcasts! The hosts of the Entrepreneur Showdown podcast Dan and Joe and Jared of the Starve the Doubts podcast and I talk about marketing their podcasts using social media. (They’ve even ventured into Pinterest.)
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12/18/2013 • 58 minutes, 8 seconds
Increasing Sales with Pinterest Product Pins OSP Episode 044
Pinterest product rich pins can help you keep in touch with potential customers. Hear how one small business is using them to increase online sales.
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Pinterest rich pins bring more information and branding to your pins but can be complicated to do. A WordPress plugin is now available to make the whole process easy.
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12/4/2013 • 0
Pinterest, Google+ and the Visual Web OSP Episode 042
In 2013 Pinterest's influence on the web became very apparent. Other online platforms followed Pinterest's lead and began to place more importance on visuals, especially Google+.
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11/27/2013 • 44 minutes, 47 seconds
Tailwind Pinterest Analytics Helping Your Business Soar on Pinterest OSP Episode 041
Are you ready for your Pinterest account to soar? You've figured out the basics of pinning but now you need to know if all of the effort you're putting into your Pinterest account is really paying off.Tailwind Pinterest Analytics Helping Your Business Soar on Pinterest
The best way to track your Pinterest progress is with analytics. If you have a business account on Pinterest you
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11/20/2013 • 42 minutes, 53 seconds
Mitzi Dulan: Pinning for Weight Loss and Business Success OSP Episode 040
America's nutrition expert, registered dietician and author Mitzi Dulan has found many opportunities in Pinterest. She uses it to better serve her clients, market her business and as inspiration for a new book. Mitzi recently published "The Pinterest Diet: How to Pin Your Way Thin" where she guides readers on ways to use Pinterest to help them through their weight loss journey.
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11/13/2013 • 0
How He Found His Way to 378k Pinterest Pins and Thousands of Visitors OSP Episode 039
People frequently ask what images really need to be successful on Pinterest. They ask questions such as what size images need be, what colors should be used and if text is necessary. While there isn't a one-size fits all answer, there are some general best practices.
The post How He Found His Way to 378k Pinterest Pins and Thousands of Visitors OSP Episode 039 appeared first on .
11/6/2013 • 40 minutes, 15 seconds
How Triberr Can Help Your Blog on Pinterest OSP Episode 038
Building a community of bloggers can have many benefits including bringing traffic to you blog, growing your business and increasing your social shares on sites like Pinterest. In this week's episode of the podcast, I chat with Triberr founder Dino Dogan.
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10/30/2013 • 35 minutes, 14 seconds
Pinterest-ing Q and A for Online Marketing OSP Episode 037
Are you unsure if there's a place for your business on Pinterest? Not sure how to get Pinterest followers or get traffic to your blog from Pinterest?
Recently, at FinCon 13, the financial bloggers conference, I was invited to present a session called "Ask Me Anything About Pinterest" This was a live Q&A session where audience members could ask me anything they wanted to know about Pinterest.
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10/23/2013 • 21 minutes, 8 seconds
How SparkPeople Gets HUGE Traffic From Pinterest OSP Episode 36
For some businesses, it makes perfect sense to include Pinterest in their social media marketing. Those in the fashion, beauty and DIY industries have proven to be some of the most popular on the site. Another popular niche on Pinterest is fitness. SparkPeople, a weight-loss and fitness site that provides free recipes, resources and support has built a very successful Pinterest account.
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10/16/2013 • 33 minutes, 43 seconds
How She Gets Traffic From Pinterest Without Really Trying OSP Episode 035
"There just aren't enough hours in the day" can you relate? My guest on this week's episode of the Oh So Pinteresting Podcast reveals how she is generating traffic from Pinterest without really trying.
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10/9/2013 • 35 minutes, 55 seconds
Canva – Your Key to Great Pin Design OSP Episode 034
Are you a graphic design master that can create amazing images to pin to Pinterest in the blink of an eye? No? Me neither but I have been introduced to a tool that can help.
Canva is a sleek and easy to use online graphic design platform that can help you create those eye catching images that we're all after to use on our sites and to pin to Pinterest.
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10/2/2013 • 34 minutes, 41 seconds
A Look at Pinterest Contests – Should You Pin it to Win it? OSP Episode 33
Contests can be a great way to bring attention to your business and to your Pinterest account.
In 2012 it was nearly impossible to be on Pinterest without seeing a pin linking to a "Pin it to Win It" contest. This year they're not as common and there's a big reason why.
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9/18/2013 • 44 minutes, 21 seconds
5 Tips for Finding Success on Pinterest OSP Episode 032
Do you have what it takes to be a success on Pinterest? You've decided to use Pinterest as a part of your social media marketing but to get the most out of Pinterest it requires a bit more than just starting an account and pinning pretty pictures.
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9/11/2013 • 35 minutes, 32 seconds
Her Creativity Got the Attention of Pinterest OSP Episode 031
Eliza Doton is a recent grad with a masters in marketing. She has her sights set on Pinterest for her dream job. She came up with a very creative way to present her resume and it landed her an interview with Pinterest!
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9/4/2013 • 32 minutes, 12 seconds
A Win-Win on Pinterest for Businesses and Bloggers With Ahalogy OSP Episode 30
Despite the potential for traffic generation and sales, businesses sometimes holdback from adding Pinterest to their marketing plan because of copyright concerns and limited sources of content. Ahalogy, a tech startup based in Ohio, that has developed a service that solves these issues and in the process helps bloggers too.
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8/28/2013 • 39 minutes
Pinterest -ing Advice From Marketing Masters OSP Episode 029
In this episode of the podcast I bring you some Pinterest-ing tips from marketing masters, Scott Stratten and Simon Salt. I discuss how we can take their words of social media marketing wisdom and put them in to practice.
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8/21/2013 • 23 minutes, 14 seconds
Pinteresting Tips for Business OSP Episode 028
In this week's episode of the podcast I share tips and tools to help you with your business Pinterest account that will:
-Impact what you see in your Pinterest feed
-Save you time
-Help you build connections with other people on Pinterest
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8/14/2013 • 27 minutes, 14 seconds
Pinterest Love: From Big Brands to Bloggers to PinChat OSP Episode: 027
The summer of Pinterest love continues on the podcast. This week I chat with fellow Pinterest fan and social media pro, Kelly Lieberman. She's host of the weekly Twitter chat #PinChat where she gets large brands to reveal their Pinterest secrets. She has amazing insights to Pinterest for business and she's sharing them with us!
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8/7/2013 • 53 minutes, 35 seconds
A Blog and a Business Made From Pinterest OSP Episode 026
Pinterest has inspired 3 sisters living across the United States to start a blog and a business. In this episode of the podcast, we take a look at how collaboration and social media have helped these ladies build Made From Pinterest. Since launching in October of 2012, they have built a following of over 17,000 on Pinterest and over
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7/31/2013 • 43 minutes, 14 seconds
The SEO of Pinterest OSP Podcast Episode 025
Pinterest is developing into a powerful search tool. More and more I'm hearing of people using the platform not only to find inspiration or products to purchase but also to find solutions.
Are your pins and your account optimized to be easily found on Pinterest?
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7/24/2013 • 36 minutes, 49 seconds
A Look at Pinterest for Business OSP Podcast Episode 24
"Pinterest is the social network for dream makers" what a great statement from this week's guest on the podcast, Vincent Ng.
Vincent is the president and chief blogger of Vancouver based MCNG Marketing. He is an avid Pinterest fan that shares my belief that it can be a very powerful tool in a business's
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7/17/2013 • 39 minutes
Pinterest International- It is a Small World OSP Episode 23
Pinterest continues to grow internationally. In this episode of the podcast I chat with Dutch blogger Archana Haarnak. We take a look at how Pinterest is being used in Holland as well as how easy it has become to connect with and be inspired by people on a global scale.
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7/10/2013 • 25 minutes, 46 seconds
Writers Using Pinterest for Inspiration and Marketing OSP Episode 22
Pinterest is a haven of inspiration for anyone that spends a few minutes on it. All types of artists including those who express themselves through their words are drawn to it. Whether it be fiction or non fiction, for a book or for a blog Pinterest can be an incredible resource for writers.
This week's guest on the podcast is Peg Fitzpatrick. We talk about the many ways that writers can use Pinterest including getting inspiration for writing, marketing their books and for connecting with their readers. Many of the things we cover can be applied to any professional or business using Pinterest.
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7/3/2013 • 36 minutes, 1 second
Keys to Success on Pinterest Teachers with Over 1.6 million Followers OSP Episode 021
In this week's episode of the podcast, early childhood educator and blogger Kim Vij shares her secrets to Pinterest success. She shares her tips about group boards and how her blog's Pinterest account grew a following of over 1.6 MILLION.
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6/26/2013 • 30 minutes, 34 seconds
Get Great Pinnable Images with Basic Photography Tips OSP Episode 20
Does photography intimidate you? Are you overwhelmed by all of the technical aspects of photography? Getting great pinnable Pinterest images doesn’t have to be difficult or expensive. Interior designer and blogger, Hilary Walker, shares some basic photography tips that can help us photography newbies get great images with
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6/19/2013 • 37 minutes, 32 seconds
A Pinterest Party and What it Can Do for Bloggers and Businesses OSP Episode 019
Pinterest is sometimes criticized for not being very social. The communication tools on Pinterest are pretty limited. Currently, the only ways to communicate with a fellow pinner is to comment on a pin, @ tag them in the comment of a pin or send them a pin.
Blogger and fellow Pinterest fan Heather Eatherton found a way to make Pinterest VERY social, offline.
Inspired by Pinterest, Heather planned and
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6/12/2013 • 31 minutes, 10 seconds
Pinterest Tips for Your Business Marketing a Q & A Session OSP Episode 018
As a blogger or business owner Pinterest probably isn't your main priority, it's running and growing your business right? However, Pinterest is the focus of my business and I'm here to help you learn how to use it for marketing your business or blog.
Pinterest has proven to be a valuable resource for traffic generation and sales. But, as with other online services it continues to evolve and change. Keeping up with Pinterest’s latest features and best practices can be tough to do and can raise lots of questions.
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6/5/2013 • 36 minutes, 13 seconds
Pinterest isn’t the Next Facebook, It’s Taking on the World of Search
On May 24, 2013 an article by Eric Fulwiler was published on AdAge.com that blew me away! Pinterest doesn't want to be the next Facebook or Twitter. It's looking to be a leader in the world of search in the visual web. In this episode of the podcast, Jason Lange and I discuss what this could mean for businesses and thier approach to marketing online.
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5/29/2013 • 41 minutes, 42 seconds
Make the New Pinterest Changes Work for You : OSP Episode 16
WOW! Pinterest is at it again, lots of big changes have happened over the past couple of weeks. In this week's podcast we'll take a close look into these changes and find ways to make them work for you and your social media marketing goals.
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5/22/2013 • 36 minutes, 33 seconds
Get Pinned! Pinterest Pin it Button for WordPress OSP Episode: 015
Pinterest can be a very powerful tool for business owners. In a recent Oh So Pinteresting podcast episode, we heard from Kate Bryan about the millions of pageviews her blog receives from Pinterest every month. Bizrate Insights found in a recent study, 70% of those surveyed used Pinterest to get inspiration on what to buy.
The best way to make sure your business reaps the benefits of Pinterest is to have your products and/or content shared on Pinterest. But have you made it easy for your customers to share your content on Pinterest?
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5/15/2013 • 29 minutes, 27 seconds
Growing a Podcast Audience with Pinterest OSP Episode: 014
Pinterest is a well known social media marketing tool for triving traffic but can it also be used to grow a podcast audience. I chat with Chris Enns host of Show Me Your MIc to discuss podcasting and Pinterest.
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5/8/2013 • 34 minutes, 43 seconds
Harness the Power of Pinterest into a Revenue Stream with MystiKit: OSP Episode 013
Bloggers from many niches have seen increased traffic to their sites from projects pinned to Pinterest. Traffic is great but how can bloggers maximize this increased traffic from their Pinterest pins? How can they make money from Pinterest?
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5/1/2013 • 26 minutes, 37 seconds
Using Pinterest to Raise Awareness for a Cause
OSP Episode: 012
Pinterest has become known for it's potential to produce large amounts of referral traffic. This episode is a look at how the non-profit program, a Shot@Life, is incorporating it into it's social media marketing strategy.
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4/24/2013 • 30 minutes, 14 seconds
Millions of Pageviews From Pinterest: OSP Episode 011
Blogger Kate Bryan describes how Pinterest has helped her to grow her blog to millions of page view per month and how that traffic has helped her develop and grow her business.
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4/17/2013 • 28 minutes, 25 seconds
Pinterest and a Professional Photographer Part 2 OSP Episode 010
When talking about Pinterest I can go on and on. I recently talked to professional photographer, Andrew Hellmich about getting started on Pinterest and shared the first half of our conversation in podcast episode 009. This episode is the last half of our conversation and
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4/10/2013 • 36 minutes, 3 seconds
Getting Started on Pinterest a Professional Photographer’s Approach OSP Episode 009
No matter what type of business you have, getting stated on Pinterest can raise some questions. In this episode, I chat with Andrew Hellmich, professional photographer about launching an account.
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4/3/2013 • 38 minutes, 18 seconds
Are Your Pinnable Images Hurting Your Site?
Since the explosion of sites like Pinterest and Instagram, the web has become more and more focused on images. For content to go "viral", images are usually involved. But, are those pinnable images hurting your site and ranking?
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3/27/2013 • 32 minutes, 47 seconds
Getting Back to Pinterest Basics OSP Episode: 007
Pinterest has a new look but there are some things that remain the same when it comes to being a success with Pinterest. When things are in a state of change it's always good to make sure you're on a firm foundation.
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3/20/2013 • 40 minutes, 26 seconds
Pinterest on an International Scale and a Peek at the Recent Pinterest Changes OSP Episode: 006
In this week's episode of the podcast, I have a conversation with Ivo Madaleno. Ivo owns a Social media management company based in Portugal. We discuss how Pinterest is growing internationally.
Also in the podcast, I review all of the exciting things happening with Pinterest! A new look and now, they've added and analytics feature.
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3/13/2013 • 30 minutes, 5 seconds
Thoughts on Pinterest from a National Marketing Professional and Blogger :OSP 005
In this episode of the podcast I have a chat with former national brand marketing pro Annie Ouimet about her thoughts on Pinterest. Not so long ago, as she describes it, she "worked my [her] balls off to get that big job" with a Fortune 500 company. Now, she works them off for her family.
She couldn't completely step away from that high-stakes life, so every now and then, she puts on her power suit (not really) and blogs about marketing campaigns and products with just a bit of a bite and wit on her blog,
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3/6/2013 • 27 minutes, 45 seconds
How She Quadrupled Her Traffic From Pinterest: OSP Episode 004
When most people think about Pinterest they think of fashion, recipes or DIY projects but one of Pinterest's most popular categories is quotes.
In this episode of the podcast I chat with author and mental health expert Judy Belmont, MS, LPC. We also discuss how she was able to quadruple her traffic from Pinterest, grow an audience of over 7500 Pinterst followers to promote her message and her book.
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2/26/2013 • 32 minutes, 20 seconds
Get a Pinterest Super Hero in your Corner with PinLeague: OSP Podcast Episode 003
Do you know what your most effective pins are on Pinterest? Do you know what your competition is up to on Pinterest? Are your email marketing efforts really reaching the right audience?
The big bad social media world can be overwhelming but never fear, you can have superhero support on your side with PinLeague.
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2/21/2013 • 32 minutes, 29 seconds
Oh So Pinteresting Podcast Episode 002: A Live Chat on Pinterest: An Interview with the Creators
With Pinterest's current features, the social capabilities are pretty limited. Those limitations didn't stop Bethany Salvon from creating and hosting a live event on Pinterest. She called it Pin-Up Live!
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2/6/2013 • 26 minutes, 11 seconds
Oh So Pinteresting Podcast 001: A Podcast All about Pinterest: Is Pinterest Really Just for Women?
Hello and welcome to the world premier of the Oh So Pinteresting Podcast!
In this first episode we'll take a look at:
How the Oh So Pinteresting blog Podcast got started (friends are a good thing to have)
With a special guest, we will also answer the burning question: Is Pinterest just for women?
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