Tune into "Operational Excellence in Non-Profits: A Masterclass with Alyson Caffrey" on episode #83, where Alyson Caffrey reveals the secrets to streamlining non-profit operations. Discover expert strategies for enhancing efficiency, implementing SOPs, and ensuring your team's efforts align seamlessly with your mission. This episode is a must-listen for non-profit organizations looking to elevate their operational game and make a greater impact. Join us for actionable insights and tips from a leading operations guru. Episode notes: wowdigital.com/083

Step into the future of non-profit events with Elias Puurunen in "2024 Non-Profit Event Mastery!" Dive deep into the world of virtual and hybrid event planning as Elias shares expert strategies and insights to elevate your non-profit’s events. Whether you want to enhance engagement, increase reach, or drive fundraising efforts, this episode is packed with actionable tips to help you navigate the evolving event landscape. Tune in to transform your non-profit events and make a lasting impact. Episode Site: wowdigital.com/082

Explore the transformative power of entrepreneurial thinking in non-profits with Alex Charfen. In Episode 81 of the Non-Profit Digital Success podcast, we explore how adopting a business-minded approach can lead to significant growth and impact. Alex shares his expertise on strategic planning, leadership, and innovation, providing invaluable insights for non-profit leaders seeking to elevate their organizations. Tune in to discover how to harness entrepreneurial strategies to drive your non-profit's success. Episode Site: wowdigital.com/081

Dive into the intricacies of email marketing for non-profits in this episode with David Pisarek and guest Patty Breech. Learn about creating captivating email campaigns that effectively engage donors and drive your mission forward. Episode Highlights: Defining effective email journeys for non-profits Exploring the best platforms for email campaigns Strategies for engaging and retaining supporters Personalizing email content for impact Tips for optimizing email open rates and scheduling Crafting emails that stand out in busy inboxes Join us for these insights and more as we explore how to revolutionize your non-profit's digital communication strategies. Episode notes: wowdigital.com/080

Join host David as he engages with Teri Beckman in a compelling discussion about convincing your board to invest in your website. Discover strategies to bridge the technology gap, enhance digital engagement, and align your online presence with your non-profit's mission. This episode is a must-listen for non-profit leaders looking to harness the power of digital tools for organizational growth and success. Tune in to explore how to advocate for digital investment in your non-profit effectively. Highlights: Understanding Board's Digital Reluctance Digital Assets vs. Traditional Print The Power of Digital Strategies Personalized Emails in Fundraising Persuading Boards on Digital ROI Episode Site: wowdigital.com/079

Join us as we explore the digital landscape with social media expert Sarah Suarez. With her vast experience in enhancing online presence for non-profits, Sarah delves into the critical role of social media in today's non-profit world. 🌐 What's Inside: Sarah Suarez sheds light on how non-profits can effectively leverage social media to connect with their audience, expand their reach, and engage supporters. Discover practical tips for managing social media efficiently, even with limited resources. Learn how to choose the most suitable platforms for your non-profit's unique audience and goals. Understand the significance of posting frequency and content strategy to keep your audience engaged. Sarah discusses the concept of social proof and digital communities, emphasizing the power of storytelling through social media. Gain insights into the role of social media advocates and the importance of setting realistic goals for your online presence. 🔗 Listen now and transform your non-profit's social media approach with expert advice from Sarah Suarez. Episode Notes: wowdigital.com/078

In this episode, join Samantha Lloyd, a seasoned marketing expert, as she shares her insights on crafting impactful content for non-profits on a tight budget. Samantha delves into practical strategies for maximizing limited resources, creating engaging narratives, and leveraging digital platforms to amplify your organization's voice. Whether you're a small non-profit or a growing entity, this episode offers a treasure trove of tips and tricks to enhance your content creation process without breaking the bank. Tune in to discover how to make every dollar count in your marketing efforts and effectively communicate your non-profit's mission and impact. Highlights: Maximizing Limited Resources Engaging Storytelling Techniques Digital Strategy on a Budget Practical Tips and Tricks Building a Strong Online Presence Episode Notes: wowdigital.com/077

Dive into the heart of non-profit creativity on today's episode of the Non-Profit Digital Success Podcast. We're joined by Anthony A. Dicks, Jr., a luminary in leadership consulting from 180 Management Group, who shares his invaluable insights on steering creative teams toward excellence. In this engaging conversation, we tackle the nuances of managing and inspiring marketers and designers in a non-profit setting. Discover strategies to cultivate a culture of innovation, navigate the pressures of project deadlines, and enhance collaboration in a virtual landscape. This episode is a treasure trove of wisdom for non-profit leaders aiming to amplify their impact and drive their missions forward. Don't miss these transformative leadership lessons that could redefine how you manage your creative force. Show Notes: wowdigital.com/076

In today's episode, we delve deep into what drives success in the non-profit sector. Joining us is the remarkable Beth Napleton, a trailblazer known for her authentic approach to leadership. With a rich history spanning classrooms to executive boardrooms, Beth brings a wealth of experience and wisdom. We explore the intertwined roles of authenticity and resilience in shaping impactful non-profit initiatives. Whether you're a seasoned leader or just starting your journey in the non-profit world, Beth's insights promise to enlighten, inspire, and challenge your perspectives. Show Notes: wowdigital.com/075

Explore the transformative power of partnerships in the philanthropic world with our latest episode: 'Partnerships as a Philanthropic Strategy'. Dive deep with Trevor Loke of Orgmatch and Erin Mogel from Elevate Social Impact as they shed light on effective collaboration techniques, the evolving nature of funders, and the innovative ways non-profits can work together. Unlock the secrets of maximizing impact through strategic alliances. Don't miss out on this essential guide for modern philanthropy.

Meet David Forman, the digital strategy guru who's transformed countless non-profits with his expertise. In this episode, he unveils best practices in content writing and SEO tailored for charitable organizations. Learn how to optimize your website for mobile users, leverage Google tools, and boost your online visibility and engagement. Equip your non-profit with David's top insights!

Discover how Cody Hays revolutionized non-profit fundraising, raising over $9 million through innovative online marketing campaigns. Learn the secrets behind his content strategy, branding insights, and streamlined processes that have empowered over 30 organizations. Maximize your non-profit's potential – tune in now! Highlights: Advice for Non-Profit Leaders Social Media Strategy Generations and Audiences Plain vs. Visual Emails Analytics Episode's Site: wowdigital.com/072

In today's episode, we delve deep into the world of non-profit financing. Don't wait until you're in a crunch to understand the value of a line of credit for your organization. Join us as expert Stephen Halasnik shares invaluable insights, dispels myths, and provides a clear roadmap for non-profits seeking financial stability. Whether you're a seasoned director or just starting out, this episode promises to equip you with essential knowledge. Let's get started!

In this conversation, we delve deep into the importance of identifying your non-profit priorities. From honing in on your mission to tackling challenges, and optimizing board involvement, Mickey provides invaluable insights for non-profit leaders. Whether you're a seasoned professional or new to the nonprofit sector, this episode offers actionable strategies to drive your mission forward. Read on to uncover key takeaways and tips to transform your nonprofit's approach to goal-setting and mission advancement.

Boost your productivity and leadership effectiveness with expert strategies from Chelsey Newmyer. Explore proven methods for time and task management, task prioritization, and overcoming procrastination, tailored specifically for leaders in the non-profit sector. Master the art of becoming a 'Productivity Ninja' to optimize your organization's impact. Don't miss this unique opportunity to learn from a pro and transform your non-profit leadership style. Episode notes: wowdigital.com/069 Podcast Channel: https://podcasters.spotify.com/pod/show/wowdigital #TaskManagement #Procrastination

We're super excited this week to bring you an in-depth conversation with the man often referred to as the Content Superman - Atiba de Souza! Dive into this powerful discussion as Atiba peels back the layers on Video SEO, reveals how nonprofits can make the most of TikTok, and offers crucial tips to naturally attract more eyes to your content. This episode is an absolute must-listen! Episode Notes: wowdigital.com/068 #videocontent #videoseo #atibadesouza

In today's Non-Profit Digital Success Podcast episode, we're thrilled to host the marketing mastermind, Stu Swineford. With over 30 years of marketing experience under his belt, Stu specializes in helping purpose-driven leaders elevate their marketing strategies and transform strangers into stakeholders. We delve deep into the importance of strategizing first and foremost, the crucial role content plays throughout the stakeholder lifecycle, and where the quickest wins are often found in the stakeholder lifecycle. Ever wondered how to attract the best talent to your team? Or which social media channels non-profits should focus on? Stu sheds light on these questions and discusses the growing significance of video content in today's digital era. Tune in to learn from Stu's invaluable insights and take your marketing approach up a notch. Get ready for an information-packed episode you don't want to miss! Quick Highlights: Why content rules the stakeholder lifecycle. Uncovering quick wins in stakeholder engagement. Nailing the right social channels for your non-profit. And more! Episode's Notes: wowdigital.com/067

In today's episode, we're thrilled to welcome the brilliant DP Knudten, an expert in non-fiction branding. DP has worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/’ and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. We'll explore the importance of transparency, the power of storytelling, and the strategies for effective communication that DP has successfully implemented for some of the world's leading brands. Get ready for insights, inspirations, and the tools to elevate your non-profit branding. Tune in to this brand-centric episode for a masterclass in brand development and management. Don't miss it! Quick Highlights: Visit the episode's page: wowdigital.com/066

In today's episode, we are thrilled to welcome a special guest, Julie Boll, an expert on courageous leadership in the nonprofit sector. Julie has transformed organizations with a $10 million track record in awarded grants and brings over two decades of experience to the table. Using Dr. Brene Brown's Dare to Lead framework, Julie coaches non-profit professionals to navigate tough conversations, make challenging decisions, and lead more courageously. Whether you're trying to persuade your board to invest in marketing or turning down funding that doesn't align with your organization's values, Julie's insights will provide you with the tools you need. Buckle up for an enriching discussion on how to lead with courage and conviction! Episode Highlights: Having difficult conversations What to do when the board members disagree It's okay to not have an answer to everything When Something doesn't play the way you wanted it And more! Visit the episode page: www.wowdigital.com/065 #julieboll #howtosayno #renebrown#daretolead #difficult

In today's episode, we're thrilled to have a special guest, Douglas Spencer, a leader in the field of branding and marketing. With more than 20 years of experience working with global professionals in various sectors including financial services, healthcare, and non-profits, Douglas brings a wealth of knowledge and insights to our discussion. Today, we're going to talk about brand strategy - a crucial factor for the success of any non-profit organization. Douglas will guide us through the process of discovering, shaping, and communicating your unique brand voice. Get ready for an enlightening conversation on how to make your organization stand out and thrive in the non-profit world. Highlights: Brand is not your logo Who's the ideal Donor? Internal Comms Attracting and Retaining Talent And more! Visit the Episode Site: www.wowdigital.com/064 #brandstrategy #spencerbrenneman #nonprofit

In this episode, we're diving into a critical topic that all non-profit leaders need to be aware of: the transition from Universal Analytics (UA3) to Google Analytics 4 (GA4). With the deadline for the shutdown of UA3 fast approaching on July 1st, 2023, non-profit organizations must take action to migrate their data to GA4 to avoid losing valuable insights. In this episode, we'll discuss why this transition is crucial, the steps to migrate from UA3 to GA4, and how Wow Digital Inc can support non-profit organizations during this process. So, let's get started! Some quick highlights: What's Google Analytics 4 Why Non-Profit Leaders Should Care About the GA4 Transition Steps to Migrate from UA3 to GA4 and more... Check out the show notes by visiting https://wowdigital.com/063 #googleanalytics #universalanalytics #non-profit

In today's episode, we have the pleasure of hosting Melissa Bennett, the CEO of ctrl-f, a digital marketing collective based in Hamilton, Ontario. With her extensive experience in the non-profit sector, Melissa shares her insights on navigating the unique challenges faced by non-profit organizations in the digital world. In this episode, Melissa sheds light on the importance of embracing a non-profit business style, streamlining expenses, and crafting strategies to maximize fundraising results. Join us as we explore how non-profit organizations can thrive in the digital age with Melissa's invaluable guidance and experience. Get ready to be inspired and learn how to take your non-profit's digital success to new heights! Quick Episode Highlights: Switching from the Scarcity Mindset How to get the right experts to your Non-Profit Investing in your Staff And more! Check out the show notes by visiting https://wowdigital.com/062 #digitalmarketing #ctrlf #nonprofit

In today’s episode, we had the pleasure of speaking with Justin Levy, the Executive Director of Conscious Alliance. Since taking on the role in 2012, Justin has been instrumental in expanding the organization’s distribution capabilities to bring food and resources to communities in need across the United States. Under his leadership, Conscious Alliance has achieved remarkable growth and impact, including the acquisition of a national distribution centre in Broomfield, Colorado, in 2020. In this episode, Justin shares his insights on non-profit leadership, innovative distribution programs, and the challenges and opportunities of serving communities during a pandemic. If you’re looking to learn from a seasoned leader in the non-profit sector, this episode is a must-listen. Quick Episode Highlights: Involving visual artists and food brands Working with music artists and festivals Surviving and helping the staff during COVID and more! Check out the show notes by visiting https://wowdigital.com/061#digitalmarketing #consciousalliance #partnerships

In today's episode, we're excited to have Jason Thomson as our special guest! For more than two decades and a thousand projects, speechwriter, storyteller, and pitch specialist Jason Thomson has been hired to passionately win over audiences and sell ideas through content, writing, and storytelling. We're going to talk about the importance of having effective conversations and communicating clearly. Communication is the foundation of all relationships, whether personal or professional, and it's a critical skill for success in any field. Jason will share his expertise on how to craft powerful messages that connect with your audience, as well as tips and strategies for delivering them in a clear, concise, and impactful way. Quick Highlights: What are communicators doing wrong? What should non-profits do first when it comes to storytelling? How can someone change the mind of an audience? And more! Check out the show notes by visiting https://wowdigital.com/060 #digitalmarketing #communication #fundraising #donors #audience

In today's episode, we're excited to have Cindy Wagman as our special guest!  Cindy is the President and Founder of The Good Partnership, a consultancy that helps small nonprofits unlock their potential through effective fundraising strategies.  During our conversation, we'll be delving into the importance of a nonprofit's mindset when it comes to fundraising. We'll explore how shifting to a growth mindset can positively impact an organization's ability to raise funds and achieve its goals. Quick Highlights: The Brain Science behind Fundraising Why we don't feel comfortable asking for money Why your donors WANT to hear from you And more! Check out the show notes by visiting https://wowdigital.com/059 #digitalmarketing #neuroscience #brainscience #fundraising #thegoodpartnership

In today’s episode, we’re happy to have Jason Hopcus as our guest!  Jason is a passionate advocate for mental health and is the President/CEO of NAMI (National Alliance on Mental Illness) of Arapahoe/Douglas Counties.  He’s also the founder of the Connection Project, a for-profit company that seeks to create systems of people working to deepen their relationships with their work, their play, and the world. In this episode, we’ll be discussing the importance of niching your non-profit, and how it can help your organization achieve its mission more effectively. Quick Highlights: Changing the Way People Understand Mental Health Measuring the Impact The importance of Niching And more! Check out the show notes by visiting https://wowdigital.com/058 #digitalmarketing #connectionproject #NAMI #nonprofit #niche

In today’s episode, we are joined by a very special guest, Brendan Kumarasamy, who's the founder of MasterTalk! Brendan is a communication coach who specializes in helping ambitious executives and entrepreneurs become the top 1% of communicators in their industry. He has made it his life's mission to provide free access to communication tools for everyone in the world through his popular YouTube channel, also called MasterTalk.  With his expertise in communication and passion for teaching others, we are thrilled to have Brendan on our show to share his insights and tips for effective human communication in the non-profit space. Quick Highlights: Biggest challenges & struggles with public speaking 3 communication tips: lists, questions & exercises How to better present online How to communicate if you're an introvert And more! Check out the show notes by visiting https://wowdigital.com/057 #digitalmarketing #mastertalk #nonprofit #communication

In today’s episode, we’re so happy to have Joanne Toller! Joanne is with The Cause Specialists, and host of the Empowering Nonprofits podcast. Joanne has been a professional fundraiser and non-profit marketer for over 25 years, and she received her Certified Fund Raising Executive (CFRE) designation in 2010.  She has worked for hundreds of charities on a variety of projects, both locally and internationally. Her passion is teaching. She has taught many workshops and speaking engagements. We brought her on the show to discuss the potential of the Metaverse for non-profits, as they can explore its vastness, use it to build loyalty and connection between generations, and even create a lasting impression in this new universe.  Quick Highlights: What is the Metaverse Using the Metaverse for Fundraising & Marketing Ways of leveraging the Metaverse for non-profits The wealth transfer and the next generation of donors And more! Check out the show notes by visiting https://wowdigital.com/056 #digitalmarketing #causespecialists #nonprofit #metaverse

In today’s episode, we’re so happy to have Josh Bloomfield! Josh is the visionary CEO and Founder of Givecloud, a company dedicated to revolutionizing the way non-profits raise funds. With a passion for using innovation to empower non-profits to make a real impact in the world, Josh is a leader in the field of fundraising technology and strategy. We’ve bought him into the show to talk about the gaps that exist in fundraising, and how Josh is working to close them by developing cutting-edge online fundraising tools. We’ll also explore how generational changes are impacting the way donors give and how Givecloud is helping non-profits stay ahead of the curve by creating personalized, donor-centric experiences. He will also share his insights on the shift from traditional transactional fundraising to donor-first experiences, and how this approach can help non-profits build stronger, more sustainable relationships with their supporters. Quick Highlights What was the inspiration behind creating Givecloud? Trustraising, and how does that shift the perspective on fundraising? The generational gap in fundraising Influence vs affluence Monthly payments vs 1-time payment And more! Check out the show notes by visiting https://wowdigital.com/055 #digitalmarketing #givecloud #nonprofit #trustraising

In today's episode, we're glad to have Daniel Alfon! Daniel is a LinkedIn guru who helps organization leaders leverage their LinkedIn presence to get leads - and in the nonprofit world, that means raising awareness and getting more volunteers, sponsorships, and donors. We brought him on the show to discuss how to get the most out of LinkedIn and how to leverage your network relationships to benefit your non-profit organization Some quick highlights: Treat your LinkedIn profile like a website, not a CV LinkedIn’s Creator Mode The art of leveraging your connections Upsides vs downsides of connecting with many people you don't really know 3 questions for NGO leaders/marketers to ask themselves to turn LinkedIn presence into a good marketing engine What is it that makes our profile headline so important? They accepted my invitation to connect, but nothing happened! Why's that? and more... Check out the show notes by visiting https://wowdigital.com/054 #digitalmarketing #LinkedIn #nonprofit

In today's episode, we're happy to have Amy Laski! She is a passionate and award-winning business leader who thrives on identifying and acting on the opportunities in every challenge Armed with her business education and over 20 years of integrated communications experience as a client and a consultant, Amy flexed her entrepreneurial muscle by founding a virtual PR agency, Felicity. The Felicity "Brains not Bricks™" model breaks the traditional agency mold, delivering a completely client-centric experience based on outputs (not billable hours). We brought her on the show to thoroughly discuss why a nonprofit needs PR to reach out to a larger audience, build successful relationships and alliances with supporters, and promote the causes they care about. Some quick highlights: What's really PR? Well-being Marketing Strategic partnerships and alliances PR & Custom content for nonprofits The three misconceptions about PR Influencers relationships What to look for when hiring PR and more… Check out the show notes by visiting https://wowdigital.com/053 #digitalmarketing #publicrelations #nonprofit

In today's episode, we're happy to have Brandon Leibowitz! Since 2007, Brandon has been running and operating SEO Optimizers, a digital marketing company based in LA that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, and leads. We bought him to the show to talk about the importance of SEO for nonprofits, backlinks, analytics, optimizing your website for conversions, and more! Quick highlights: Branded and non-branded searches Backlinks, the biggest factor in SEO Optimizing your website for conversions What you shouldn’t do And more! Check out the show notes by visiting https://wowdigital.com/052 #digitalmarketing #fundraising #nonprofit #seooptimization

In today's episode, we're happy to have Wendy Bonham-Carter! Wendy is a certified Google Adwords specialist, co-host of the Social Action for Climate Change Summit, experienced web designer & all round digital marketing geek. After a 10 year career in the fashion industry, Wendy transitioned into the non-profit sector when she was afforded an opportunity to work for an international NGO. She has worked with a variety of organizations including environmental, education, mental health, wellbeing, sustainability, youth support, cancer and local community initiatives, and over the last 5 years, she’s been supporting grassroot non-profits, enabling them to louden their voice, reach new supporters & drive true impact for their cause. We brought Wendy on the show to talk about the Google and Bing Microsoft Ad grants, how you can apply for them, and how to get the most of them with your marketing campaign. Quick highlights: Ad grants requirements for non-profit organizations How to use the advantages to drive donations Using the right keywords for the campaigns What you are not allowed to do with the ad grants Common mistakes that you can avoid Is it better to work in house or to work with an outsource agency? And more! Check out the show notes by visiting https://wowdigital.com/051 #digitalmarketing #fundraising #nonprofit #adgrants

In today’s episode, we’re glad to have Dustin Riechmann! Dustin is a strategic marketing coach and founder of Simple Success Coaching. He helps mission-driven non-profit leaders increase fundraising, and massively grow their network using a Partnership Marketing System. Dustin’s passion for ministry work made him switch from his previous job in engineering to marketing consulting, which success also lead him to start a protein snacks e-commerce at the same time. He has been visiting many podcasts as a guest over the years, sharing all the lessons he’s learned, and all the amazing strategies for building strong and long-lasting marketing relationships. We brought him on the show to talk about business connections, leveraging your current network, getting the best out of your interactions, and much more. Quick highlights: Partnership Marketing System Recognizing the influence an organization has Generate relationships and make it a system The three levels of effectiveness The importance of having a story Leveraging your relationships Quick wins to leverage LinkedIn And more! Check out the show notes by visiting https://wowdigital.com/050 #digitalmarketing #fundraising #nonprofit #partnership

In today’s episode, we’re happy to have Kelly Garcia! She is the program manager & marketing director for NPO Centric, a national non-profit incubator. She helps non-profits get off the ground, go, and then grow through education and tools that facilitate capacity building and self-development.  We brought her on the show to talk about this upcoming Giving Tuesday, how to prepare for it, take out the best of it and use it as your end-of-year giving program. This year, Giving Tuesday falls on December 3rd. If you run a non-profit, there are some things you can do to prepare for this day and make the most of it. Quick Highlights: Why should non-profits care about Giving Tuesday? First steps to prepare for Giving Tuesday Prepare the campaign in advance Make it about the donor and not your organization Cover these fronts for a successful Giving Tuesday The power of repetition Use Giving Tuesday as the catalyst for your end-of-year giving program Leverage the impact by inviting your donors Surpassing Giving Tuesday: How to keep your donors engaged Check out the show notes by visiting https://wowdigital.com/049 #digitalmarketing #nonprofitmindset #nonprofit #givingtuesday

In today's episode, we're happy to have Jane Pfeiffer! She's the founder & president of Fieldtrip, a non-profit marketing agency. Jane guides the Fieldtrip team to develop sound, strategic work imbued with curiosity and significance. Jane says her biggest accomplishment is trusting her team to build an agency bigger than anything she could have dreamed of. But we know the truth of it, as she quotes Yoda— ”Do or do not. There is no try.” Jane does. We brought her on the show to thoroughly discuss the mindset non-profits have when strategizing their marketing efforts. Some quick highlights: The Non-profit Organization Mindset needs to change Measuring Efficacy Non-profit Marketing Mistakes Changing the Impact Point of View What should be the donor’s journey? Communication Journey and more... Check out the show notes by visiting https://wowdigital.com/048 #digitalmarketing #nonprofitmindset #nonprofit

In today's episode, we're glad to have Bryna Dilman on the show! She's the Director of Growth at Fundraising KIT. As an expert in data and analytics with an extensive background in the non-profit sector, Bryna bridges the gap between Fundraising KIT’s offerings, and the unique technology needs of non-profit organizations, ensuring seamless user experience and maximum ROI.  We brought her on the show to talk about her experience delivering innovative strategies and helping non-profits deliver funding for their core mission. As well as asking her how non-profits can leverage the newest marketing tools to spread their message even further. Some quick highlights: What new marketing opportunities have risen for non-profits Online presence of non-profits Best practices for non-profits for boosting donations About donation forms Importance of storytelling for non-profits Email campaigns for non-profits The impact of connecting with donors, turning them into ambassadors How technology has impacted non-profits and more... Check out the show notes by visiting https://wowdigital.com/047 #digitalmarketing #marketingtools #nonprofit

In this episode, we're glad to have Carol Hamilton on the show! She's the Principal at Grace Social Sector Consulting and also a fellow podcast host for the Mission: Impact Podcast. She's a strategic thinker and works with organizations to envision their future strategy. Practical in her approach, she helps organizations think through who is key to creating their future, how to gather insights, imagine new possibilities, come to agreement on future goals and create an action plan.   With more than 25 years of nonprofit experience, Carol trains frequently on leadership, strategy and innovation topics. She graduated from Swarthmore College and has her Masters in Organization Development from American University. We brought her on the show to hear her insights about strategic planning and how non-profits can make the most of it to reach their goals. Check out the show notes by visiting https://wowdigital.com/046 #digitalmarketing #strategicplanning #nonprofit

In this episode, we're happy to have Ally Dodoo joining us! She's a Fundraising Campaign Manager with over 6 years of experience helping more than 30 organizations create a strategic plan for sustainability by leveraging their online presence. She coins herself a social change influencer. During her time as a fundraising campaign manager, she has worked in partnership with the Dallas Cowboys Stadium, Create Her Foundation and Project Still I Rise to name a few. Her mission is to advocate for a brighter future for social change influencers, nonprofit has been an ugly word for so long its time for a makeover. Some quick highlights:   What can organizations do to build trust with their audience?  Leveraging your online presence to increase fundraising Does having a social media presence increase donations? How small non-profits can stand out in social media Ally's favorite fundraising strategy and more! Check out the show notes by visiting https://wowdigital.com/045 #digitalmarketing  #fundraising  #nonprofit

In this episode, we're happy to have Jenni Hargrove! Jenni is a consultant helping non-profit leaders with their marketing and development strategy. She also hosts the Nonprofit Jenni Show, a podcast discussing marketing, management, and fundraising strategies in the nonprofit sector. We brought her on the show to discuss how non-profits can leverage their mission and impact stories in their fundraising strategy to make a better connection with potential donors. Some quick highlights: How can nonprofit leaders collect stories to use in fundraising campaigns? Leveraging the board of directors for fundraising Making stories a powerful tool for fundraising What makes a fundraising campaign successful The role social media plays in fundraising The value of corporate sponsors and partnerships And more... Check out the show notes by visiting https://wowdigital.com/044 #nonprofitpodcast #npo #digitalmarketing

In this episode, we're happy to have David Phu! David is the co-owner of Nonprofit Video Comms, where he teaches small non-profits to do their own video marketing to raise awareness, raise funds, and be helpful. We brought him on the show so we can discuss the power videos can have in a non-profit marketing strategy, and how non-profits can start leveraging them. Some quick highlights: Why should non-profits use video What you need to start producing videos How to improve accessibility in videos Common mistakes people make when recording and publishing videos and more... Check out the show notes by visiting https://wowdigital.com/043

In this episode, we're happy to have Devin Miller! Devin loves startups, he runs his own patent and trademark law firm to help startups and small businesses. He has also worked with a number of non-profits over the past few years, so needless to say, Devin knows a thing or two about marketing and protecting and organization's brand. Some quick highlights: How can people expand into new markets using guerilla marketing? Tips for telling your non-profit's story online What to consider when trying to protect your brand How can a non-profit compete with so many other non-profits in their space? and more... Check out the show notes by visiting https://wowdigital.com/042

In this episode, I'm happy to interview Abby Wood! Abby is a content strategist that's been helping companies connect with their audiences online for the last 10 years, founder of The Content Lab, Abby and her team have worked with over 300 organizations on their website content needs providing everything from website text to monthly blogs and email marketing. Some quick highlights: How can people make the most out of their content online? Tips for repurposing blogs, news releases, and articles. When to schedule posts depending on which social media platform you are How long should an article be? What organizations can do to connect with potential donors and volunteers and more... Check out the show notes by visiting https://wowdigital.com/041

In this episode, we're happy to have Eric Ressler as a guest! He's the founder and creative director at Cosmic, which is a social impact creative agency. He's an expert in branding and has vast experience in the non-profit world. We'll be talking about the mindset non-profits need when thinking about branding and other aspects of their digital presence, and how beneficial this can be for them. Check out the show notes by visiting https://wowdigital.com/040

If you're running a nonprofit, you know that every donation and volunteer hour makes a difference. And one of the best ways to encourage donations and volunteers is by using Calls to Action (CTAs) on your website, blog, and social media. But what are CTAs, and why are they so important? That's what I'm going to be talking about in this podcast episode. Check out the show notes by visiting https://wowdigital.com/039

In this episode, we welcome Travis Johnson as a guest! He's the podcast host for the Nonprofit Architect podcast and he has extensive experience as a board member for foundations and has helped raise over $500.000 and provided seed money for six startup non-profits. He's an awesome guy and we're happy to have him discuss how he got into the non-profit world, how he started podcasting, and the value that podcasting can bring to non-profits. Check out the show notes by visiting https://wowdigital.com/038

Whether you run a small non-profit or you're a large organization, you almost certainly have a website from which you showcase your work and receive donations from visitors. But, as much as you may think you know about website security, the fact is that you likely haven’t been taking steps to protect your sites and data. In this episode, I’m going to explain why you should start backing up your website, the different types of website backups, and the best website backup tools to protect you, your organization, and save you time and effort if something should happen. Check out the show notes by visiting https://wowdigital.com/037

Want to get your non-profit up and running online? Do you also want to be able to set up a store for people to support your mission? Then Shopify might just be what you're looking for! In this week's episode, we'll be speaking with Patrick McCarthy, CEO and owner of digifly, an ecommerce agency that focuses on Shopify. We'll talk all about Shopify and how non-profits can leverage this platform to support their mission! Check out the show notes by visiting https://wowdigital.com/036

Digital marketing is a great way to bring new people to your nonprofit organization. Digital marketing can include things like social media marketing, search engine optimization, and content marketing. But there are also some digital marketing mistakes that nonprofits should avoid. These digital marketing mistakes can lead to a poor online presence, and make visitors wary of your organization. If you’re a nonprofit looking to build your online presence, check out this list of digital marketing mistakes that nonprofits should avoid. Check out the show notes by visiting https://wowdigital.com/035

In this episode, we have another David as a guest! David Somerfleck is a digital marketing specialist providing digital marketing solutions with over 20 years of experience working for market agencies across North America and 10 years of experience as a certified small business mentor. We're more than happy to have his insights and thoughts regarding how non-profit's handle their digital marketing. Check out the show notes by visiting https://wowdigital.com/034

In this episode, David interviews Karen Knight, a consultant volunteer relationship expert! This episode will be all about volunteering, how to approach potential volunteers, how to manage them, and how to make them feel recognized and valued in your organization to keep them engaged. Check out the show notes by visiting https://wowdigital.com/033

When you need to convey a message with images or words, understanding color theory can help you convey your message accurately and effectively. In this episode, I’m going to explore the basics of color theory, including how to choose color for your graphics and design projects. Using the principles of color theory in your marketing and graphic design process can help make your messages more memorable, understandable, and persuasive. Color is everywhere in our lives, it can be used to raise awareness and drive purchasing decisions. It’s also a powerful tool to help create a mood or evoke an emotion. Color theory is the study of how colors interact with one another, and the meaning they represent to humans. This episode will help you understand color theory, how it works, and why it’s important for your organization. Check out the show notes by visiting https://wowdigital.com/032

If your organization is not thinking about accessibility on all fronts, especially when thinking about your website, then you really need to reevaluate how your approach. A big chunk of people have disabilities that give them a hard time when browsing through the web. If your site isn't accessible, then you're missing an opportunity to bring your message to that demographic as well. In this episode, we bring Ilan Fisher, who's the non-profit partnerships team leader in accessiBe, and he'll guide us through why accessibility is important, and how accessiBe approaches making everything more accessible. Check out the show notes by visiting https://wowdigital.com/031

We at Wow Digital, have been giving non-profit organizations and charities around Canada the best website design services for over 5 years. Our clients are different from one another, but our goal is always the same- to provide the best web design possible. Today we want to share with you a walkthrough of what a website redesign project entails in order to be successful.  Check out the show notes by visiting https://wowdigital.com/030

In this week's episode, David interviews Barron Schimberg, an architect who has worked on multiple projects for non-profits, and he gives us his insight on non-profits have leveraged his and his team's skills and influence to get more donations and grants. Make sure to listen to this one! Check out the show notes by visiting https://wowdigital.com/029

In this episode, we interview David Appelbaum, a very much experienced director of technology and engineer who has worked with non-profits in the past. He's here to give us his insights on how to engage volunteers and how running an NPO as a business has worked for him and why. Check out the show notes by visiting https://wowdigital.com/028

Nonprofit digital transformations are important not only because they help organizations make more money, but they also empower their organization to really make a difference in the world. In this episode, I have 8 Nonprofit Digital Transformation Secrets You Need to Know. You’re not going to want to miss this! Check out the show notes by visiting https://wowdigital.com/027

In this episode, David interviews Scott Miller, the author of a couple of best-selling books about Digital Marketing, Branding, and Team Management. Make sure you don't miss out on it! Check out the show notes by visiting https://wowdigital.com/026

Non-profits are constantly trying to solve the world's problems. They're always moving forward, never looking back. Yet, they can't seem to keep up with all of the updates WordPress and other CMSs make every day. In this episode, David will explore exactly why it's important for plugins and CMS updates to be tested by organizations that operate on a nonprofit budget. I’ll also provide some tips on what to do if an update or add-on causes your website to break. Check out the show notes by visiting https://wowdigital.com/025

Google is offering a whopping $10.000 Google Ad grant to non-profit. But what does it mean? How can non-profits make the best out of this opportunity?  In today's episode, we're talking with Leo Ebbert, CEO of Exact Click Digital, to discuss about the $10k Google Ad grant and how can non-profits make the best out of it to boost their organization's message to a lot more people. Check out the show notes by visiting https://wowdigital.com/024

The main objective of any non-profit website is to attract an audience and convert visitors to donors, volunteers, activists, or even email subscribers. The best way to achieve this is through search engine optimization (SEO). SEO helps your site rank higher in search engines like Google, Bing, Yahoo!, and others. As a result, you get more traffic, more donations, and more awareness for the cause you're representing. If you want to know more about how to make it as easy as possible for search engines to find your website, listen on! Check out the show notes by visiting https://wowdigital.com/023

Influencer marketing has been around for a long while now, and it hasn't stopped evolving with the rise of technology and social media culture.  Today's episode is a very special one since David has brought the first guest ever to the podcast, Derren Ohanian! We appreciate having him here to talk to David about why and how you can leverage Instagram influencer marketing to help boost your non-profit's message in front of your target audience. Check out the show notes by visiting https://wowdigital.com/022

So you use social media every day, but don't know if it's worth all the time? Well, you're not alone. It's hard to know what social media success looks like. Non-profit communicators and marketers have been using social media for years to grow their organizations' audiences and volunteers, increase donations, and even spread their missions.  In this podcast episode, David will be exploring how, as a non-profit communicator, you can use social media to improve your outreach efforts. Check out the show notes by visiting https://wowdigital.com/021

Non-profits are a vital part of many communities. They provide a necessary social service that is often overlooked. Non-profit organizations need to be conscious of their digital presence and take steps to ensure that their websites are fully accessible for everyone, including those with disabilities. In today's episode, David will teach you how to make your non-profit website more accessible, and why it matters. Check out the show notes by visiting https://wowdigital.com/020

If you’ve ever tried to donate to a charity or foundation in the past, you’ll know that the donation form is often one of the most frustrating parts of the process. In this podcast episode, David is going to talk about how you can get more donations from people who are already donating, by implementing some design strategies that will help you create an easy-to-use website that will increase conversions and keep donors coming back and attract new donors to grow your base with. Check out the show notes by visiting https://wowdigital.com/019

Do you want to redesign your non-profit website or create a site for your new organization? If so, you need to start with a plan. A well-planned redesign will help you reach your goals for improved engagement and more donations. But without the right tools, it can be difficult to know where to start. In this ultimate podcast episode, David will walk you through the steps to redesign your non-profit website from the ground up – to create a site that will help you achieve your mission and get noticed in today's digital world. Check out the show notes by visiting https://wowdigital.com/018

Non-profits are a force for good in our communities. Whether it’s educating kids about the importance of healthy eating or providing shelter to those in need, non-profit organizations make it possible. One of the biggest challenges these organizations face is building awareness and increasing their reach. Luckily, with the power of digital marketing, it’s never been easier to get the word out about your organization and attract new supporters.  In today's episode, David is going to cover the six things you should know when it comes to digital marketing for non-profits. Check out the show notes by visiting https://wowdigital.com/017

Non-profits, charities, foundations, and NGOs are businesses too. And like any business, they need to find ways to raise funds, grow their network of supporters, and stay relevant in the world. In order to do this, many non-profits have turned to psychographics.  In today's episode, David will be talking about psychographics, what it is, and how you can use psychographics to make your fundraising efforts more successful. Check out the show notes by visiting https://wowdigital.com/016

Many non-profit organizations are looking for a website solution to help them manage, edit and maintain their websites. So how do you choose the best web development platform for your non-profit?  Well, there are a number of different web design platforms with various features, including Squarespace, Wix, Shopify, and WordPress. In this episode, David is going to outline the differences between these platforms. Check out the show notes by visiting https://wowdigital.com/015

Non-profits rely on the generosity of others. If you’re running a non-profit or charitable organization, you know that the bulk of your fundraising comes from donations. Your website is a great way to build a community around your organization and to present your cause to the public and potential donors. In order to do this, you need to have a great website hosting company to ensure your site is secure and fast. In today's podcast episode, David talks about the backend side of websites that few people think about. He dives into the server, and why it's crucial that your website is hosted on a reliable platform that's easy to manage. Check out the show notes by visiting https://wowdigital.com/014

Stories can connect with people's hearts, minds, and spirits in a way for which no other form of communication can. We are hard-wired not only to respond to stories but also to remember them better than any other form of communication. In this episode David talks about the power of storytelling and why it's important to use in your non-profit and charity. Check out the show notes by visiting https://wowdigital.com/013

In this episode David talks about why branding is important for your charity and non-profit, and how to easily go about creating a comprehensive Brand Guide Manual for your organization. Check out the show notes by visiting https://wowdigital.com/012

In this episode David talks about how to measure your non-profit’s marketing success. Some quick highlights: How to measure success What should you measure? The 3 most important task metrics How you can actually get this data? Achieving metrics through SEO What other tools can you use to measure success? and more… Check out the show notes by visiting https://wowdigital.com/011

In this episode David talks about the top 9 non-profit and charity digital marketing trends to watch out for in 2021. A panel ranked our podcast #23 in Canadian marketing podcasts to follow in 2021!! YAY! Some quick highlights: David talks about how Wow Digital gives back to non-profits, charities, and the world The growth of non-profits Why non-profits need to think like businesses Social media trends Embracing new technologies Artificial intelligence and bots for donor engagement The transfer of wealth Trust and accountability Check out the show notes by visiting https://wowdigital.com/010

In this episode David answers the question, what is SEO? and provides the top 7 tips for your non-profit SEO in 2021 Some quick highlights: Keywords to drive your content strategy Importance of quality content Custom URL's On-page best practices Best user experience (UX and UI) Why off-page SEO, back links and inbound links are needed Local SEO BONUS: Mobile first, AMP, https, structured data Check out the show notes by visiting https://wowdigital.com/009

In this episode David explores why you should and how you can improve your non-profit's website security. Some quick highlights: David's personal story about the "Great firewall of China" Database best practices User accounts, passwords and 2FA Password managers - Bitwarden, Lastpass, Google SSL and PCI compliance Password protecting WordPress security plugins Backup options and more... Check out the show notes and get your security checklist, which are available at: https://wowdigital.com/008

In this episode David explores a question from a Clubhouse listener curious about how their non-profit Facebook page could be more engaging. Some quick highlights: Focus your setup of the page on content, keywords Be consistent with your branding Show impact Engage with users Facebook ads Facebook events And there might be some additional secret tip at the end  Check out the show notes, which are available at: https://wowdigital.com/007

In this episode David explores a question from Alisha asking what she should do with old pages on her non-profit's website? Is it okay to delete them? Some quick highlights: Yes, you can delete pages over 3-years, but only if...  (listen to find out) Or keep them how they are Or update and retain Reviewing Google Analytics Talking with donation, foundation, major gift officers, and foundation staff Create a static version of your website 301 directs, 410 deleted response, and 404 error pages And more... Check out the show notes, which are available at: https://wowdigital.com/006

In this episode David explores the do's and do not's for non-profit website design, and provides quick wins for you to implement on your charity website. Some quick highlights: Splash pages and flash Audio and video Donation buttons Mobile devices Speed optimization and design attributes Sick Kids VS campaign Telling your story Navigation CTAs And more... Check out the show notes, which are available at: https://wowdigital.com/005

In this episode David discusses the affects of slow loading websites and some quick wins to speed it up. Some quick highlights: In 2021 Google is changing their algorithm and will likely show a visual indicator of slow sites Your SERP is directly tied to page speed and bounce rate Some useful insights and statistics from 3rd party analysis Website hosts Caching and CDN, what are they? Image optimization And more... Check out the show notes, which are available at: https://wowdigital.com/004

In this episode David discusses how non-profits can increase donations and fundraising through their websites. Some quick highlights: A quick look at how 2020 affected fundraising Data from the United States of America, Canada, Great Britain/United Kingdom Millenials, Gen X, and Baby Boomers A bit more stats 5 reasons why non-profits should be ready to take advantage of trends in online donations 4 ways how your online platform can improve your fundraising for your non-profit One-time vs monthly donations Using analytics to determine where you should be asking for donations and more... Listen through to the end as there's a special surprise waiting for you!  How would you like to increase your donations by up to 20%? Find out how to get the details! Show notes are available at: https://wowdigital.com/003

In this episode David discusses email marketing and how your NPO can take advantage of it. Some quick highlights: Giving an overview as to why it's 10x more success than social media Why a non-profit (NPO) should have an email list Different services (free and paid) Integration into your website Plugin recommendations for Wordpress Basics of targeting and more... Listen through to the end as there's a special surprise waiting for you!  How would you like to increase your donations by up to 20%? Listen and find out how to get the details! Show notes are available at: https://wowdigital.com/002

Welcome to our first episode. In here you'll find details about David's background as well as outlining what to expect from the podcast. For more details, head over to https://wowdigital.com and click on Podcasts. Show notes are available at: https://wowdigital.com/001