Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let’s GO!
EP 354: The Psychology of Irresistible Facebook Ads
In this episode, I will unveil some core elements and psychology of Irresistible Facebook & Instagram Ads and provide you with valuable insights that you can leverage and test with your Ads. Website: https://philgrahamdigital.com
2/20/2024 • 16 minutes, 11 seconds
EP 353: 7 Super Bowl Ad Strategies For Facebook Ads
In this episode, I'm sharing 7 Super Bowl Ad strategies that you can use for your Facebook and Instagram Ads without a large budget. I condensed all of the great Super Bowl Ads into 7 different strategies that advertisers can use and am excited to share them with you today. Website: https://philgrahamdigital.com
2/13/2024 • 22 minutes, 7 seconds
EP 352: Cracking the Facebook Ads Code: Advantage Plus vs. Segmented Audiences
Today, I answer the question many people have about whether Facebook Advantage Plus audiences are better than segmented audiences. I also share 5 of my favorite audiences to target right now! Website: https://philgrahamdigital.com
2/6/2024 • 15 minutes, 5 seconds
Bonus Earnings Episode: Great Advertiser News
In this episode, I cover Meta's quarterly earnings report that was released today and it had some GREAT news for advertisers! Website: https://philgrahamdigital.com
2/1/2024 • 4 minutes, 51 seconds
EP 351: How I'd Spend $25 Per Day on Facebook Ads in 2024
In this episode, I share how I would aim to get the most out of a lower budget ad spend and how I would specifically leverage and spend $25 per day on Facebook and Instagram Ads here in 2024. Website: https://philgrahamdigital.com
1/30/2024 • 15 minutes, 3 seconds
EP 350: Top 3 Facebook Ad Trends & Tips for 2024
Today, I'm sharing my top 3 Facebook and Instagram Ad trends and tips for 2024! Discover tips on using AI and Chat GPT, advanced audience targeting techniques, and more. Stay ahead in the world of digital marketing and listen now! Website: https://philgrahamdigital.com
1/23/2024 • 16 minutes, 26 seconds
EP 349: Our 2024 Instagram Reels Ad Success Playbook
In this episode, I share our new 2024 Instagram Reels Ad success playbook and game-plan. I'll be sharing strategy, tactics, and how we will be leveraging Instagram Reels Ads this year! Website: https://philgrahamdigital.com
1/16/2024 • 18 minutes, 36 seconds
EP 348: How To Crush Facebook & Instagram Ads In 2024
In this episode, I'm sharing some of my best tips for crushing Facebook and Instagram Ads here in 2024. There is so much opportunity but so many mistakes advertisers make that cost them time and money. Today, I'm sharing what I recommend and why. Website: https://philgrahamdigital.com
1/9/2024 • 19 minutes, 37 seconds
EP 347: 5 Reasons You Should Go All In on Facebook Ads in 2024
In this episode, I share 5 reasons why advertisers should go ALL IN on Facebook and Instagram Ads in 2024. Website: https://philgrahamdigital.com
1/2/2024 • 12 minutes, 7 seconds
EP 346: Facebook Ads FAQ And #1 Ad Lesson Learned From 2023
Today, I share the #1 Facebook Ad lesson I learned in 2023 and also do a fun FAQ where I answer listener questions about Facebook and Instagram ads, marketing, and business. It's the last episode of 2023 and I can't wait to connect with you in 2024 as well! Website: https://philgrahamdigital.com
12/26/2023 • 17 minutes, 46 seconds
EP 345: 6 Key Secrets To Dominating Facebook & Instagram Video Ads
Unlock the potential of your Facebook and Instagram video ads with this must-listen episode. I share 6 key secrets for great Facebook and Instagram Video Ads! Website: https://philgrahamdigital.com
12/19/2023 • 8 minutes, 56 seconds
EP 344: 3 ChatGPT Secrets for Facebook Ad Success
In today's episode, I delve into the transformative world of AI and share how we harness the power of ChatGPT for Facebook Ad success. I'll be sharing three potent strategies that leverage this cutting-edge technology and help equip you with innovative tools to elevate your Facebook Ad game. Tune in to unlock the potential of AI in your advertising efforts! Website: https://philgrahamdigital.com
12/12/2023 • 11 minutes, 7 seconds
EP 343: 4 Things Learned From Millions of Facebook Ad Spend
In this episode, I delve into four crucial lessons gleaned from managing millions of dollars of Facebook advertising spend. These insights could be pivotal to transforming your approach on how you run ads. Tune in to uncover these game-changing strategies and ensure you're not missing out on valuable knowledge that could elevate your advertising success! Website: https://philgrahamdigital.com
12/5/2023 • 9 minutes, 25 seconds
EP 342: 5 Major Facebook Ad Blunders: Save Your Budget Now!
Today, I share 5 Facebook and Instagram Ad mistakes that are commonly made by advertisers and even ad agencies. These can be costly so you definitely don't want to miss out on this episode. Website: https://philgrahamdigital.com
11/28/2023 • 13 minutes, 11 seconds
EP 341: Unlocking the Secrets of High-Performing Facebook Ads
Just like elite athletes have certain things in common, so can high-performing Facebook and Instagram Ads and today, I want to share my favorite elements that have been a part of some of our successful high-performing Facebook Ads. Website: https://philgrahamdigital.com
11/21/2023 • 13 minutes, 54 seconds
EP 340: Golden Facebook Carousel Netflix Ad Method
Learn my amazing Netflix Carousel Facebook and Instagram ad method that has worked really well for us. I don't see other people doing this stuff, it's next level and truly powerful! Website: https://philgrahamdigital.com
11/14/2023 • 17 minutes, 32 seconds
EP 339: 3 Potential Million Dollar Hooks For Your Facebook Ads
In this episode, you'll learn 3 potential million dollar hooks for your Facebook and Instagram Ads. These are VERY powerful hooks! I also cover a few common mistakes most advertisers make with the hooks in their ads. Website: https://philgrahamdigital.com
11/7/2023 • 13 minutes, 32 seconds
EP 338: 7 Proven Ideas For Epic Instagram Reels Ads
One big challenge is that most advertisers don't know what kind of videos work well as an Instagram Reels Ad. In this episode, I share 7 proven ideas for EPIC Instagram Reels Ads. Website: https://philgrahamdigital.com
Today, October 25th 2023, Meta/Facebook announced their quarterly numbers for the stock market and there is some really great information in there that's a huge plus for advertisers. In this short episode, I break it all down and talk about users and how Facebook is wining the iOS privacy changes versus ALL the other ad platforms. Website: https://philgrahamdigital.com
10/25/2023 • 4 minutes, 46 seconds
EP 337: Creating Short Vertical Videos Could Lower Your Facebook Ad Cost
In this episode, I teach you how to create short, effective, 15 second vertical Facebook and Instagram video ads, which according to Facebook, could lower your ad costs. Website: https://philgrahamdigital.com
10/24/2023 • 11 minutes, 17 seconds
EP 336: 3 Costly Mistakes Facebook Advertisers Are Making Right Now
In this episode, I cover 3 common (and very costly) mistakes that many Facebook advertisers are making right now, here in Fall of 2023. You do NOT want to be making these mistakes. Website: https://philgrahamdigital.com
10/17/2023 • 12 minutes, 37 seconds
EP 335: 4 Simple Facebook Ad Tests To Help You Save Money
In this episode, I share 4 specific, simple, and effective Facebook ad tests that you can do which could help you save money when it comes to running ads on Facebook and Instagram. I share 4 simple tests that you can literally launch today or this week. Very powerful stuff! Website: https://philgrahamdigital.com
10/10/2023 • 12 minutes, 59 seconds
EP 334: 3 Strategies For Higher Quality Facebook Ad Leads
In this episode, I share 3 key strategies we use to help attract higher quality Facebook and Instagram Ad leads. These can be very powerful and are definitely something advertisers need to be testing. Website: https://philgrahamdigital.com
10/3/2023 • 15 minutes, 35 seconds
EP 333: 7 Habits of Highly Effective Advertisers
In this episode, I share 7 habits of highly effective and successful advertisers. I've worked with many people over the years and have identified some key habits that separates the successful people from those who fail. This episode could be a game changer, don't miss it. Website: https://philgrahamdigital.com
9/26/2023 • 15 minutes, 6 seconds
EP 332: 5 Surprising Reasons Why Facebook Ads Fail
In this episode, I share 5 surprising reasons why Facebook and Instagram Ads can fail and how you can prevent them. I also give you some pro tips that have been game changers for us. Don't miss out! Website: https://philgrahamdigital.com
9/19/2023 • 14 minutes, 55 seconds
EP 331: How To Crush Facebook Ads Holiday 2023 Season
In this episode, I share some tips on how to crush it with Facebook and Instagram Ads during the 2023 upcoming holiday season and some major mistakes to avoid. Website: https://philgrahamdigital.com
9/12/2023 • 10 minutes, 32 seconds
EP 330: 6 Powerful Facebook Ad Targeting Hacks That Are Working Now
In this episode, I share 6 very powerful Facebook Ad audience targeting hacks that we are absolutely loving right now. Proper targeting is a big key to success when it comes to running Ads, don't miss this one! Website: https://philgrahamdigital.com
9/5/2023 • 12 minutes, 42 seconds
EP 329: 3 Facebook Ad Tests You Should Be Running Today
In this episode, I share 3 of the most important things you should be testing when running Facebook and Instagram Ads. These tests, along with many others are part of our secret sauce and can make such a huge difference. I also share some common mistakes advertisers make when it comes to testing. Total game changer. Website: https://philgrahamdigital.com
8/29/2023 • 12 minutes, 32 seconds
EP 328: Fall 2023 #1 Facebook Ad Tip Plus More Q&A!
In this episode, I share my #1 Facebook Ad tip for Fall of 2023 and also answer listener questions, including what the #1 reason I think people fail with ads is, how to find the right person/company to run your ads, do I like dogs or cats better, my predictions on the future of ads, targeting strategies, and more. There is a lot of gold in this episode! Website: https://philgrahamdigital.com
8/22/2023 • 19 minutes, 45 seconds
EP 327: 3-Step Facebook Ad Abandoned Opportunity Retargeting Funnel
In this episode, I share my 3-step Facebook and Instagram Ad abandoned opportunity retargeting funnel. This is some next level stuff you don't want to miss because so many advertisers fail to re-engage with their warm audience effectively and there is so much opportunity in doing so. Website: https://philgrahamdigital.com
8/15/2023 • 18 minutes, 41 seconds
EP 326: How I'd Spend $25 Per Day on Facebook Ads
In this episode, learn how I'd spend $25 per day on Facebook and Instagram Ads. I share my framework, what I'd test, how I'd split the budgets up, and much more! Website: https://philgrahamdigital.com
8/8/2023 • 16 minutes, 36 seconds
EP 325: 3 META Facebook Ads You Should Be Running Right Now
In this episode, I share 3 META, as in "most effective tactics available" Facebook and Instagram Ads you should be testing and running right now. There are multiple META's but these 3 are some of my favorites and can be VERY powerful! Website: https://philgrahamdigital.com
8/1/2023 • 20 minutes, 56 seconds
EP 324: My Powerful 4 Step Facebook Ad Formula
In this episode, I share my favorite 4-step Facebook and Instagram Ad formula. This is a game changer, especially because so many people lose money running bad Ads. Website: https://philgrahamdigital.com
7/25/2023 • 16 minutes, 46 seconds
EP 323: Why You Should Be Going All In On Facebook Ads Right Now & How
In this episode, I share why this is the PERFECT time to be going all in on Facebook and Instagram Ads and also share some tips on how best to do it so you can leverage the opportunity. Website: https://philgrahamdigital.com
7/18/2023 • 11 minutes, 18 seconds
EP 322: How To Run Facebook Ads Like Amazon But Without Their Large Budget
I've identified 7 specific strategies and tactics that Amazon successfully uses and you can leverage these same strategies with your Facebook and Instagram Ads, even on a small budget. Website: https://philgrahamdigital.com
I've got an extra episode for you guys today about the new Instagram Threads. My normal episode still comes out tomorrow and it's a great one! Today, we talk about IG Threads, advertising on Threads, how I'll be using it, and more. Website: https://philgrahamdigital.com
7/10/2023 • 11 minutes, 22 seconds
EP 321: 6 Costly Facebook Ad Mistakes To Avoid in Fall 2023
In this episode, I share 6 costly Facebook Ad mistakes to avoid in the Fall and Winter of 2023 which is right around the corner. These mistakes are very common so don't miss this one. Website: https://philgrahamdigital.com
7/4/2023 • 18 minutes, 17 seconds
EP 320: Facebook Ad Trendjacking & Getting Your Ads Noticed
In this episode, I share a powerful strategy called trendjacking and show you how we find trends and then leverage them as hooks for our Facebook and Instagram Ads. Website: https://philgrahamdigital.com
6/27/2023 • 18 minutes, 29 seconds
EP 319: Cracking Facebook Ad Success: 5 Vital Numbers
In this episode, I share 5 numbers that are vital to your Facebook Ad and business success. These numbers should not only be measured and tracked, but improved on a regular basis because it can give you such an edge and advantage. Website: https://philgrahamdigital.com
6/20/2023 • 18 minutes, 3 seconds
EP 318: Facebook Ad Scaling Made Simple For Mid 2023
In this episode, I share our powerful methods for scaling Facebook and Instagram Ads. It's not just about scaling your budget, we also scale audiences, creatives, objectives, and optimizations. Many advertisers lose money when trying to scale, learn how we recommend scaling Ads in this episode. Website: https://philgrahamdigital.com
6/13/2023 • 15 minutes, 57 seconds
EP 317: How Much Should Your Facebook Ad Budget Be?
In this episode, I talk about Facebook Ad budgets. So many people ask me how much they should be spending and whether certain amounts are enough so in today's episode, I teach you how I go about choosing the right budget for Facebook Ads. Website: https://philgrahamdigital.com
6/6/2023 • 17 minutes, 26 seconds
EP 316: My Hot Facebook Video Ad Formula For Mid 2023
In this episode, I share my hot Facebook and Instagram video ad formula for mid 2023. Too many people are running bad video ads that cost them money, learn what I recommend instead and start creating great video ads! Website: https://philgrahamdigital.com
5/30/2023 • 11 minutes, 25 seconds
EP 315: Facebook Retargeting Ads Made Simple: My Powerful Strategy
In this episode, I share my powerful retargeting strategy for Facebook and Instagram Ads. I share many of the different retargeting audiences I create AND some Ad copy angles you should be using as well. Retargeting with a clear strategy can be a total game changer. Website: https://philgrahamdigital.com
5/23/2023 • 22 minutes, 33 seconds
EP 314: My Ultimate 3-Step Facebook Ads Funnel
In this episode, I share my ultimate 3-step Facebook Ads and marketing Funnel as well as some cool news about AI and Facebook Ads. Website: https://philgrahamdigital.com
5/16/2023 • 17 minutes, 53 seconds
EP 313: Maximize Ad Spend: 4 Small Budget Tips For Facebook Ads
In this episode, I share 4 impactful tips and strategies to help maximize small Facebook Ad budgets and Ad spend. This stuff is powerful so you don't want to miss it! Website: https://philgrahamdigital.com
5/9/2023 • 10 minutes, 35 seconds
EP 312: Mastering Facebook Ad Metrics & Measuring Success
In this episode, I share part of our secret sauce on how to measure your success when it comes to Facebook and Instagram Ad data and metrics and I teach you guys how we do it. This is valuable stuff, don't miss out! Website: https://philgrahamdigital.com
5/2/2023 • 20 minutes, 14 seconds
Bonus EP: Facebook Earnings & Users Are Great For Advertisers
In this short bonus episode, I share some of what we learned from Meta's earnings report on April 26th 2023 including the staggering number of daily and monthly active users. This is amazing news for advertisers! Website: https://philgrahamdigital.com
4/28/2023 • 4 minutes, 38 seconds
EP 311: 5 Facebook Ad Mistakes That Can Cost You Money
In this episode, I share 5 big, and very common Facebook and Instagram Ad mistakes that can cost advertisers money. Avoiding these mistakes can make a huge difference when it comes to running Ads so make sure to check out today's show. Website: https://philgrahamdigital.com
4/25/2023 • 14 minutes, 25 seconds
EP 310: Facebook Ads Are Your Secret Weapon in a Recession or During Inflation
In this episode, I share how you can make Facebook and Instagram Ads your secret weapon during a recession or times of inflation. So many advertisers cut the wrong things and make big mistakes when there are tremendous opportunities. Today, I'm sharing 3 ways to leverage Facebook Ads to become your secret weapon. Website: https://philgrahamdigital.com
4/18/2023 • 13 minutes, 43 seconds
EP 309: Building Trust That Can Lead To Sales With Facebook Ads
In this episode, I share a powerful strategy called "The Exposure Effect". It's based on science, psychology, and data and can help give you an edge and advantage when it comes to advertising on Facebook and Instagram. This is a must listen! Website: https://philgrahamdigital.com
4/11/2023 • 16 minutes, 5 seconds
EP 308: Simple 3 Step Formula For Amazing Facebook Ads
In this episode, I share my simple 3-step formula for amazing Facebook and Instagram Ads. So many advertisers lose money because their Ads aren't very good, this formula is what we use and has worked amazingly well. Website: https://philgrahamdigital.com
4/4/2023 • 15 minutes, 39 seconds
EP 307: 6 Traits of Successful Advertisers versus Failed Advertisers
In this episode, I share 6 traits that are common amongst many entrepreneurs and advertisers who are successful and how to also avoid the mistakes that most failed advertisers make as well. Website: https://philgrahamdigital.com
3/28/2023 • 11 minutes, 49 seconds
EP 306: Instagram Reels Ads & How To Crush It With Them
Instagram Reels are hot and in today's episode, I teach you the 7 best practices that have helped us leverage Instagram Reels Ads and I also share some mistakes that many advertisers make with IG Reels that can cost them both time and money. Website: https://philgrahamdigital.com
3/21/2023 • 17 minutes, 36 seconds
EP 305: 4 Simple But Powerful Facebook Video Ads You Should Be Running
In this episode, I share 4 of my favorite types of video Ads you should be running on Facebook and Instagram. These 4 video Ads are simple but can be very powerful and effective and have worked amazingly well for us. Website: https://philgrahamdigital.com
3/14/2023 • 13 minutes, 54 seconds
EP 304: 3 Facebook Ad Advantages I Leverage & You Can Too
In this episode, I share 3 big advantages I have when it comes to running Facebook and Instagram Ads and how you can learn from and leverage these same advantages too. Don't miss out, these have been a total game changer for me. Website: https://philgrahamdigital.com
3/7/2023 • 18 minutes, 47 seconds
EP 303: 3 Facebook Ad Mistakes That Cost You Money And Time
In this episode, I share 3 very common Facebook and Instagram Ad mistakes that most advertisers make. These mistakes could cost you a fortune and so many advertisers lose money because of them. You want to make sure you aren't making these mistakes, listen to this episode to find out how to avoid them. Website: https://philgrahamdigital.com
2/28/2023 • 20 minutes, 40 seconds
EP 302: 3 Low Budget Facebook Ads That Are Crushing It Right Now
In this episode, I share 3 different low budget Facebook and Instagram Ads that are crushing it right now. These Ads can really be a great bang for your buck and whether you have a small budget or a large one, I highly recommend you test these out. Website: https://philgrahamdigital.com
2/21/2023 • 13 minutes, 5 seconds
EP 301: 5 Super Bowl Ad Strategies You Should Be Using With Facebook Ads
In this episode, I share 5 effective strategies I saw being used in some of the best Super Bowl Ads from yesterday's game and how you can and should be using them for your own Facebook and Instagram Ads whether you have a large or small budget. Website: https://philgrahamdigital.com
2/14/2023 • 24 minutes, 18 seconds
EP 300: How We Maximize Facebook Ad ROI With 4 Key Metrics
In this episode, I share the 4 critical metrics we use to help maximize ROI and return on Ad spend from Facebook and Instagram Ads. This episode could be a game changer for many advertisers! Website: https://philgrahamdigital.com
2/7/2023 • 16 minutes, 24 seconds
EP 299: 3 ways I use Chat GPT For Amazing Facebook Ads
In this episode, I'm sharing 3 ways I'm using Chat GPT to help create amazing Facebook and Instagram Ads. I'll share how I use it for Ad angles, audience research, testing ad variations, and how to avoid mistakes that people will make with Chat GPT and Facebook Ads that could cost them lots of time and money. Website: https://philgrahamdigital.com
1/31/2023 • 21 minutes, 55 seconds
EP 298: 3 Powerful Facebook Audience Targeting Tricks for 2023
In this episode, I share 3 of our very effective Facebook and Instagram audience targeting strategies we have been using, including one that I've never seen anyone else even talk about. These could be a game changer for your Ads. I love these and I think you will too! Website: https://philgrahamdigital.com
1/24/2023 • 15 minutes, 33 seconds
EP 297: 5 Ways To Save Money on Facebook Ads in 2023
In this episode, I share 5 strategies we are using to save more money on Facebook and Instagram Ads in 2023. These are powerful and something every advertiser should know. Don't miss out. Website: https://philgrahamdigital.com
1/17/2023 • 16 minutes, 54 seconds
EP 296: How To Crush Facebook Ads in 2023
In this episode, I share my secret sauce on how to crush Facebook and Instagram Ads in 2023. This episode is a must listen with tons of value, I can't wait for you to check it out! Website: https://philgrahamdigital.com
1/10/2023 • 19 minutes, 46 seconds
EP 295: 6 Reasons You Should Go ALL IN on Facebok Ads in 2023
In this episode, I share 6 reasons you should be going all in on Facebook and Instagram Ads in 2023. You don't want to get left behind, make sure you listen and learn why Ads are such an amazing opportunity here in 2023. Website: https://philgrahamdigital.com
1/3/2023 • 14 minutes, 46 seconds
EP 294: Fun Facebook Ads FAQ Plus My #1 Facebook Ads Tip
In this episode, I answer listener questions about Facebook Ads and also share my #1 Facebook Ads tip. It's the last episode of 2022, make sure to also check out next week's episode to kick off 2023 because it's going to be a game changer! Website: https://philgrahamdigital.com
12/27/2022 • 17 minutes, 29 seconds
EP 293: Facebook Ad Pixel 101
In this episode, I share the most important basics of the Facebook Pixel, including, the creation of your pixel, putting it everywhere, verifying your website, and getting the best results from your pixel. I also help you avoid mistakes that many advertisers make with their pixel. Website: https://philgrahamdigital.com
12/20/2022 • 14 minutes, 24 seconds
EP 292: Learn The Facebook Ad Metrics & Data I Use For Tracking
Are you using the right metrics to measure your Facebook ads? In this episode I teach you how to evaluate your ad performance properly and what data I use to make smart decisions. Website: https://philgrahamdigital.com
12/13/2022 • 23 minutes, 32 seconds
EP 291: 4 Costly Facebook Ad Mistakes & What To Do Instead
In this episode, I share 4 common mistakes that can be very costly when it comes to Facebook Ads and marketing. The mistakes involve software, learning, services, and strategy. You don't want to be making these mistakes and I share what you should be doing instead. Website: https://philgrahamdigital.com
12/6/2022 • 20 minutes, 6 seconds
EP 290: 5 Facebook Ad Tests That Save Us Money
In this episode, I share 5 important Facebook Ad tests that we run that not only saves us money, but also has made us lots of money as well. Listen and you'll hear the tests I recommend you run with your Facebook and Instagram Ads. Website: https://philgrahamdigital.com
11/29/2022 • 19 minutes, 5 seconds
EP 289: Learn My Netflix Carousel Facebook Ad Method
In this episode, I share my powerful Netflix carousel method for creating great Facebook and Instagram carousel Ads. There's a reason why people binge watch Netflix shows, why not create Facebook Ads they want to keep watching too? I teach you how in this fun episode! Website: https://philgrahamdigital.com
11/22/2022 • 17 minutes, 46 seconds
EP 288: Low Cost Leads How To Dominate With Facebook Lead Ads
In this episode, I share my 4 step formula for creating effective lead Ads on Facebook and Instagram. I also share some additional pro tips that could be a game changer for those running Facebook Ads. Website: https://philgrahamdigital.com
11/15/2022 • 15 minutes, 53 seconds
EP 287: Top Facebook Audience Targeting Options You Should Be Using For The Holidays & New Year
In this episode, I share my favorite Facebook and Instagram audiences to target for the holidays and into the new year. It's a combination of choosing the targeting options like behaviors, demographics and interests, and combining that with the secret sauce of Ad copy and data. Website: https://philgrahamdigital.com
11/8/2022 • 17 minutes, 37 seconds
EP 286: The Top 4 Facebook Ad Headline Formulas You Should Be Using Today
In this episode, I share by best performing top 4 types of headlines for Facebook and Instagram Ads. It's like a mini masterclass on how to create great headlines for Facebook Ads, don't miss it. Website: https://philgrahamdigital.com
11/1/2022 • 14 minutes, 58 seconds
EP 285: Segmented Smart Retargeting Facebook Ad Formula
In this episode, you'll learn my ultra powerful micro content segmented smart Facebook and Instagram Ad retargeting strategy. This could be a huge game changer for many advertisers. Website: https://philgrahamdigital.com
10/25/2022 • 16 minutes, 59 seconds
EP 284: My #1 Facebook Ad Tip For Fall 2022 & Some Facebook Ad Q&A
In this episode, I share my #1 Facebook and Instagram Ad tip for Fall of 2022 and also answer some questions from listeners about Facebook Ads. There's a ton of value in this episode, make sure you don't miss it! Website: https://philgrahamdigital.com
10/18/2022 • 16 minutes, 33 seconds
EP 283: 9 Facebook Video Ad Mistakes That Could Cost You A Fortune
In this episode, I share 9 common Facebook and Instagram video Ad mistakes that advertisers make that could be costing them a fortune. You should make sure that you are not making any of these mistakes. Website: https://philgrahamdigital.com
10/11/2022 • 17 minutes, 39 seconds
EP 282: 5 Unique Ways To Scale Facebook Ads For Success
In this episode, I share 5 unique and powerful strategies we've used to successfully scale Facebook and Instagram Ads. This episode could be a game changer for anyone running Ads regardless of your Ad budget. Website: https://philgrahamdigital.com
10/4/2022 • 18 minutes, 14 seconds
EP 281: 7 Step Formula For Value Bomb Landing Pages And Facebook Ads
In this episode, I teach you my 7 step formula for value bomb landing pages and Facebook Ads. This formula has been responsible for millions of dollars in sales and it's something I consider as part of our secret sauce. This could be a game changer for you and your business. Website: https://philgrahamdigital.com
9/27/2022 • 17 minutes, 22 seconds
EP 280: Facebook Ads Not Working? Do This
In this episode, I share my plan on what to do if your Facebook or Instagram Ads aren't working. Not only do I talk about reasons they aren't working, I give you a simple & proven plan you can follow and put into action this week. Website: https://philgrahamdigital.com
9/20/2022 • 13 minutes, 30 seconds
EP 279: Facebook Ad Scammers: 8 Red Flags
In this episode, I share 8 red flags to help you spot Facebook Ad scammers and fake marketing guru's and to help you avoid getting screwed and costing you valuable time and money. Website: https://philgrahamdigital.com
9/13/2022 • 20 minutes, 56 seconds
EP 278: How To Crush Facebook Ads Holiday Season in 2022
In this episode, I teach you how to prepare for a successful holiday season when it comes to running Facebook and Instagram Ads. What you do now, planting the seeds the right way in September and October can make a huge difference to your success in November, December, and beyond. I teach you what we do and also some common mistakes you should avoid that can cost you money. Website: https://philgrahamdigital.com
9/6/2022 • 20 minutes, 41 seconds
EP 277: How I'd Spend $25 Per Day On Facebook Ads Today
In this episode, I share my updated recommendations and plan on how to get the most out of small budgets with Facebook and Instagram Ads. I share how I would spend $25 per day on Facebook Ads right now and some common mistakes to avoid, especially if you have a small Ad budget. Website: https://philgrahamdigital.com
8/30/2022 • 16 minutes, 30 seconds
EP 276: Million Dollar Ads: 3 Things I Learned From Apple
In this episode, I share 3 things I learned from Apple that have helped us run Ads for clients that have made millions. I'm tired of seeing people flush money down the toilet when it comes to running Facebook and Instagram Ads, it doesn't have to be that way and these 3 keys can make a huge difference. Website: https://philgrahamdigital.com
8/23/2022 • 14 minutes, 8 seconds
EP 275: 4 Easy Tips For Successful Facebook Ads
In this episode, I share 4 quick and easy tips for successful Facebook and Instagram Ads. These 4 tips are super powerful and very few advertisers actual take advantage of them, so make sure you aren't missing out because these can be game changers for your business. Website: https://philgrahamdigital.com
8/16/2022 • 15 minutes, 50 seconds
EP 274: What To Do If Your Facebook Ads Aren't Working
In this episode, I share some common reasons why your Facebook and Instagram Ads might not be working and how to fix them. Website: https://philgrahamdigital.com
8/9/2022 • 18 minutes, 27 seconds
EP 273: Facebook Ad Audiences That Are Working Right Now
In this episode, I share 3 of the Facebook and Instagram Ad targeting audiences that have been working really well. Don't miss out on testing Ads to these 3 prime audiences! Website: https://philgrahamdigital.com
8/2/2022 • 12 minutes, 8 seconds
EP 272: 3 Top Facebook Ads You Need To Be Running Right Now
In this episode, I share 3 types of Facebook and Instagram Ads that you need to be running right now. These Ads can be extremely effective and hardly anyone runs them, much less the right way. Listen to learn what they are and then test them for yourself! Website: https://philgrahamdigital.com
7/26/2022 • 15 minutes, 4 seconds
EP 271: Facebook Ads FAQ: Budgets, Secrets, Top Tips & More!
In this episode, I answer listener questions about Facebook Ads and we talk about budgets, advertising on multiple platforms, inflation and ad costs, how to run effective Ads, and much more. Website: https://philgrahamdigital.com
7/19/2022 • 22 minutes, 33 seconds
EP 270: 5 Facebook Ad Mistakes That Could Cost You Money in 2022
In this episode, I share 5 common Facebook and Instagram Ad mistakes that could be costing you money in 2022. Website: https://philgrahamdigital.com
7/12/2022 • 17 minutes, 38 seconds
EP 269: Blueprint From A Unicorn Facebook Ad That's Crushing It
In this episode, I share the blueprint from one of our "Unicorn Facebook Ads" that is crushing it for a client in an industry where the average cost per action is $12-$15 per action, this unicorn Ad is generating leads in the $1 range from a high quality audience and blowing away everyone's expectations. Learn how we did it in today's episode. Website: https://philgrahamdigital.com
7/5/2022 • 20 minutes, 34 seconds
EP 268: Part 2 Of The 6 Keys to Ethical Persuasion in your Facebook Ads
This episode is part 2 of a 2 part series that dives into the 6 keys of ethical persuasion, taken from Dr. Robert Cialdini's Influence book. We not only cover keys 4, 5, and 6 in this episode, but most importantly, how you can use and leverage these keys in your Facebook and Instagram Ads. It's been an unfair advantage for us for a long time and I want to share it with you! Website: https://philgrahamdigital.com
6/28/2022 • 13 minutes, 42 seconds
EP 267: Part 1: The 6 Keys to Ethical Persuasion in your Facebook Ads
This episode is part 1 of a 2 part series that dives into the 6 keys of ethical persuasion, taken from Dr. Robert Cialdini's Influence book. We not only cover the first 3 keys in this episode, but most importantly, how you can use and leverage these keys in your Facebook and Instagram Ads. It's been an unfair advantage for us for a long time and I want to share it with you! Website: https://philgrahamdigital.com
6/21/2022 • 21 minutes, 39 seconds
EP 266: 8 Keys To Successful Facebooks Ads If You Have A Small Budget
In this episode, I share 8 keys to success with Facebook and Instagram Ads for those with a small budget. Make sure and listen to this so you can get the most out of your Ad budget. Website: https://philgrahamdigital.com
6/14/2022 • 16 minutes, 21 seconds
EP 265: How To Protect Your Facebook Ad Account From Getting Shut Down
In this episode, I teach you important things every advertiser should know about what they should do to lessen the chances of getting their Facebook Ad account shut down as well as things you should also be doing to protect yourself in case it ever does happen so you can continue to run Ads. Website: https://philgrahamdigital.com
6/7/2022 • 20 minutes, 17 seconds
EP 264: My Facebook Ad Success Strategies For Summer 2022
In this episode, I share my strategies for maximizing, leveraging, and getting the most out of Facebook and Instagram Ads during the summer of 2022. I share my plan, how to set yourself up for success, and much more! Website: https://philgrahamdigital.com
5/31/2022 • 20 minutes, 44 seconds
EP 263: #1 Facebook Ad Tip Plus More Q&A!
In this episode, I share my #1 Facebook and Instagram Ad tip for mid 2022 and also answer some listener questions about Facebook Ads including how to track Ads, what Ad objective I use the most, and many more! Website: https://philgrahamdigital.com
5/24/2022 • 15 minutes, 14 seconds
EP 262: Facebook Ad Strategies To Beat Inflation
In this episode, I share tips to help fight inflation with your Facebook and Instagram Ads. There are things you should be testing that could potentially reduce your ad costs and other strategies that could increase the effectiveness and ROI from your Ads. These things are crushing it for us so I highly recommend you listen to this episode. Website: https://philgrahamdigital.com
5/17/2022 • 22 minutes, 4 seconds
EP 261: 5 Hot Facebook Ad Audiences You Should Be Using
In this episode, I share 5 hot Facebook and Instagram Ad audiences you should be testing and using. They have been working very well and most advertisers get the audience targeting options all wrong. Website: https://philgrahamdigital.com
5/10/2022 • 15 minutes, 18 seconds
EP 260: Learn My 6 Step Million Dollar Facebook Ad Copy Formula
In this episode, I share my 6 step Facebook and Instagram ad copy formula that has helped generate millions in sales. You won't want to miss this one! Website: https://philgrahamdigital.com
5/3/2022 • 14 minutes, 35 seconds
EP 259: 7 Facebook Ad Mistakes That Cost You Money
In this episode, I share 7 common Facebook and Instagram Ad mistakes that can cost you lots of money. Even 1 of these mistakes can cost you, yet many advertisers are making some or all of these mistakes. Don't let that be you! Website: https://philgrahamdigital.com
4/26/2022 • 13 minutes, 42 seconds
EP 258: Learn The #1 Facebook Ads Skill To Have
In this episode, I share the #1 Facebook Ads skill you can have for success and it's not what most people think it is. This skill can make the difference between failure and success when running Ads. Website: https://philgrahamdigital.com
4/19/2022 • 18 minutes, 10 seconds
EP 257: 7 Ways To Lower CPM's & Save Money On Facebook Ads
In this episode, I share 7 things we have done that have lowered our CPM's and given us cheaper Facebook and Instagram ad costs in some situations. Who doesn't want cheaper ads right? Listen to this episode to find out how we cut some of our CPM's in half. Website: https://philgrahamdigital.com
4/12/2022 • 19 minutes, 44 seconds
EP 256: Facebook Ads Not Working? You Need To Try VB Landing Pages In 2022
In this episode, I teach my value bomb landing page strategy that has worked so well. It's completely different than what most landing pages are doing and the old way of doing landing pages can be one of the reasons why people struggle with ads and fail. Learn my method for creating what I call "Value Bomb Landing Pages" that convert. Website: https://philgrahamdigital.com
4/5/2022 • 20 minutes, 22 seconds
EP 255: Ingredients Of Million Dollar Facebook Video Ads
In this episode, I share the key common ingredients in successful Facebook and Instagram Video Ads, how to effectively use them, and how to avoid mistakes and stop wasting money when running video Ads. Website: https://philgrahamdigital.com
3/29/2022 • 23 minutes, 19 seconds
EP 254: The Top 3 Facebook Ad Objectives You Should Be Using Today
In this episode, I share my top 3 Facebook and Instagram Ad objectives that you should be using TODAY! I teach not only what they are, but how and when to use them and how to not make mistakes that cost you money when using them. Website: https://philgrahamdigital.com
3/22/2022 • 20 minutes, 43 seconds
EP 253: 13 Tips For Top Performing Instagram Story Ads
In this episode, I share 13 tips to creating top performing Instagram Story Ads and yes, you should absolutely be running Story Ads. Website: https://philgrahamdigital.com
3/15/2022 • 19 minutes, 2 seconds
EP 252: Do Facebook Ads Still Work in 2022? How To Win
In this episode, I answer the question: do Facebook Ads still work in 2022? The answer is yes, they can absolutely still work when done right and with proper time, testing, and skill. I share some data the proves people are still using Facebook and also share some tips on how you can win with Facebook Ads. Website: https://philgrahamdigital.com
3/8/2022 • 20 minutes, 40 seconds
EP 251: 7 Facebook Ad Mistakes & 2 Weird Glitches That Cost You Money
In this episode, I share 7 Facebook and Instagram Ad mistakes and 2 weird glitches, all of which could cost you lots of money. Website: https://philgrahamdigital.com
3/1/2022 • 20 minutes, 20 seconds
EP 250: Facebook Ad Retargeting The Smart Way
In this episode, I share powerful and effective strategies on how to use Facebook and Instagram retargeting Ads the SMART way. Most advertisers are losing money because they aren't retargeting correctly, don't let that be you. Website: https://philgrahamdigital.com
2/22/2022 • 22 minutes, 41 seconds
EP 249: 6 Super Bowl Ad Strategies You Should Be Using With Facebook Ads
In this episode, I uncovered 6 different powerful strategies from the most successful Super Bowl ads and shared how you could and SHOULD be using these strategies to run successful Facebook and Instagram ads. Website: https://philgrahamdigital.com
2/15/2022 • 16 minutes, 33 seconds
EP 248: What's Working Right Now With Facebook Ads
In this episode, I share what's working now with Facebook and Instagram Ads in early 2022. There are lots of great strategies in this one, don't miss it! Website: https://philgrahamdigital.com
2/8/2022 • 15 minutes, 44 seconds
EP 247: The 3 Most Important Numbers To Your Facebook Ad Success
In this episode, I share the 3 most important numbers to your Facebook and Instagram ad success. If you know how to track and most importantly, improve these 3 numbers, you can rise above the noise and change your business and your life! Website: https://philgrahamdigital.com
2/1/2022 • 21 minutes, 2 seconds
EP 246: Success with Facebook Ads and iOS Privacy Changes
In this episode, I share how you can effectively run Facebook and Instagram Ads after the iOS privacy changes and what you can and should be doing to run Ads the right way in 2022. Website: https://philgrahamdigital.com
1/25/2022 • 19 minutes, 41 seconds
EP 245: How To Run Facebook Ads Like Nike But Without The Budget
In this episode, I share 5 key things you can do to run Facebook Ads like Nike but without needing a large ad budget. These best practices apply to ALL advertisers whether you are selling a product or a service and leveraging these tips could be a total game changer for your business. Website: https://philgrahamdigital.com
1/18/2022 • 13 minutes, 45 seconds
EP 244: 3 Types Of Facebook Ad Creatives That Could Make Millions
In this episode, I share 3 different types of ad creatives that have worked really well for us and could also do very well for others. Even one of these could be a game changer for you. If you are running ads or plan to in 2022, make sure you listen to this episode! Website: https://philgrahamdigital.com
1/11/2022 • 13 minutes, 58 seconds
EP 243: 5 Reasons You Should Be Going All In On Facebook Ads in 2022
In this episode, I share 5 reasons you should be going all in on Facebook and Instagram Ads in 2022 and also share a sneak peek into what's ahead this year for the podcast. Website: https://philgrahamdigital.com
1/4/2022 • 15 minutes, 18 seconds
EP 242: Fun FAQ Episode Including Best Facebook Ad Creative For Small & Large Budgets
This is a fun end of the year frequently asked questions episode where I take some common Facebook and Instagram Ad questions including what the best Ad creative is if you don't want to spend a fortune on Ads and you'll learn some other helpful tips as well. Website: https://philgrahamdigital.com
12/28/2021 • 14 minutes, 58 seconds
EP 241: How To Crush Facebook Ads In 2022
In this episode, I share 7 things you need to focus on to help you crush Facebook and Instagram Ads in 2022. Website: https://philgrahamdigital.com
12/21/2021 • 11 minutes, 57 seconds
EP 240: 3 Things I've Learned From Millions of Ad Spend & Sales
In this episode, I share 3 lessons I've learned running ads for clients and working with millions of ad spend and creating tens of millions in sales from those ads. You don't want to miss this one! Website: https://philgrahamdigital.com
12/14/2021 • 12 minutes, 43 seconds
EP 239: How We Structure Successful Facebook Ad Campaigns
In this episode, I share the framework and structure we've used on successful ad campaigns including some that have made millions. In addition, I share how I would structure a $30 per day campaign to start. Enjoy! Website: https://philgrahamdigital.com
12/7/2021 • 16 minutes, 8 seconds
EP 238: 5 Powerful Facebook Ad Targeting Hacks That Are Working Now
In this episode, I share 5 different Facebook and Instagram Ad targeting hacks we've been using that are working really well. So many advertisers make big mistakes when it comes to ad targeting, don't let that be you! These 5 options are definitely something to test my friends. Website: https://philgrahamdigital.com
11/30/2021 • 16 minutes, 15 seconds
EP 237: Answering Your Facebook Ad Questions
In this episode, I answer questions about Facebook Ads from some of our podcast listeners and I cover lots of important topics! Website: https://philgrahamdigital.com
11/23/2021 • 19 minutes, 42 seconds
EP 236: 3 Common Facebook Ad Mistakes That Can Cost You A Fortune
In this episode, I share 3 common Facebook and Instagram Ad mistakes that can cost you a fortune. Most advertisers are making these mistakes and these are different than what I've talked about in past episodes. Make sure you aren't making these mistakes! Website: https://philgrahamdigital.com
11/16/2021 • 12 minutes, 32 seconds
EP 235: Facebook Ad Budgets: How Much Should You Spend?
In this episode, I talk about how much you should spend on your Facebook and Instagram ads. So many people just create random ad budgets and lose money because of it. Don't make that mistake! Website: https://philgrahamdigital.com
11/9/2021 • 17 minutes, 54 seconds
EP 234: The 7 Reasons Why Most Facebook Advertisers Fail
In this episode, I share 7 reasons and mistakes most Facebook and Instagram advertisers make that causes them to fail. If you are making even ONE of these mistakes, it can cost you money, and many advertisers are making ALL of these mistakes. Don't let that be you! Website: https://philgrahamdigital.com
11/2/2021 • 15 minutes, 48 seconds
EP 233: Updated Facebook Ad iOS Changes & What You Need To Do
In this episode, I share some updated tips and stuff you should be doing to leverage all of the Apple iOS privacy changes as it relates to Facebook and Instagram Ad success. Many advertisers are in the dark and don't know what to do and this episode should shine a light and help. Website: https://philgrahamdigital.com