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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman Cover
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman Profile

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

English, Finance, 3 seasons, 83 episodes, 2 days, 2 hours, 11 minutes
About
How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.
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Bob Pittman In Conversation with Mike Steib on Office Hours

Hi, Math & Magic fans! We're excited to share this episode of the Office Hours podcast featuring Mister Math & Magic himself, Bob Pittman. In this insightful conversation, Bob talks with Mike Steib about his beginnings as a Mississippi DJ and how he found his way to run some of the most culturally important companies in the world. Hear details on what Bob's career has taught him about marketing, deal-making, career moves, and...tequila. Check out the episode today. And don't forget to tune in to Office Hours with Mike Steib every week for more inspiring conversations with leaders from various industries! Listen on the iHeartRadio app, or wherever podcasts are found.See omnystudio.com/listener for privacy information.
10/5/202331 minutes, 5 seconds
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Ted Leonsis: “People want purpose.”

Tech pioneer Ted Leonsis is never one to shy away from a challenge. He’s an uncanny trend spotter, from his beginnings at companies like Wang Laboratories and AOL to his current role as Founder and CEO of Monumental Sports and Entertainment. He’s also the ambitious co-founder of investment group Revolution Growth and even did a stint as mayor of a small Florida town. But before college, Ted was a self-described “lazy” student who would just get by. So, what changed? In this conversation, Ted tells Bob about the monumental event that changed the trajectory of his life and ignited his passion for technology. He also explains how a near death experience propelled him to create a list of 101 things to do before he died – a list that guides and motivates him in all aspects of his life to this day. See omnystudio.com/listener for privacy information.
6/8/202337 minutes, 4 seconds
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Howard Makler: “Your brand is a fingerprint of your behavior.”

Howard Makler knows how vital small and medium-sized businesses are to the economy. But he also knows not everyone appreciates their value. A successful serial entrepreneur and CEO of Innovation Refunds, Howard is working to make sure smaller businesses are no longer ignored. Innovation Refunds helps small businesses gain access to government funding, along with the knowledge, resources, and technology to succeed. Howard started small too—he founded his first company out of his bedroom at 13 years old—and knows that paths to success aren’t always traditional. Bob sat down with Howard to hear how he went from opting out of college to teaching classes at Wharton. Howard also shares what big businesses can learn from small businesses – and why taking care of your employees should be a priority for every company, regardless of size.See omnystudio.com/listener for privacy information.
6/1/202326 minutes, 37 seconds
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Jacki Kelley: “Don’t be afraid to zig and zag.”

The world of media is ever-changing — and no one has played it quite like Jacki Kelley, CEO of the Americas and Global Chief Client Officer of advertising giant, Dentsu. Jacki has been at the center of media and advertising for the last 25 years, with leadership roles at USA Today, Yahoo, Martha Stewart Living, and Bloomberg. Her deep understanding of the media landscape has put her in a valuable position to both manage Dentsu’s global portfolio of clients and lead a team that is always looking to where to go next, from exciting ways to use AI, to more precise messaging that powerfully connects with individuals. But what people may not know is that Jacki comes from a fifth generation cattle ranching family and has been a foster parent for more than 20 children. Bob sits down with Jacki to find out how these experiences have shaped her approach to business, leadership, and company culture.See omnystudio.com/listener for privacy information.
5/25/202330 minutes, 54 seconds
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Jon Bon Jovi: “It comes down to truth.”

Jon Bon Jovi is so well known that when his songs play, everyone can sing along – even those born well after they first hit the radio. That kind of success is rare in the music business and a lot of artists would stop there. Yet Jon has tackled a number of ventures, bringing a magic touch to everything he’s involved in, from entrepreneurship to philanthropy. With Hampton Water, he turned a family joke into a top rosé brand. With Soul Kitchen, he created a first of its kind community restaurant for those in need. Live from Miami at the POSSIBLE conference, Jon tells Bob about his secret to remaining timeless – which he credits to ignoring trends and staying true to himself. See omnystudio.com/listener for privacy information.
5/11/202324 minutes, 17 seconds
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Angela Yee: “Every time I learn something, I want to bring it to people.”

At its core, radio is a community service. No one knows that better than Angela Yee. She’s been on the airwaves for over a decade as a founding member of The Breakfast Club, host of her midday show, Way Up, and now the podcast, Lip Service. Angela is a friend and mentor to her listeners and she’s no different off the air. As an entrepreneur, she finds creative ways to help others. From juice bars, to coffee, to open conversations about finance, she spreads the wealth of her successful career to communities in need. Recording live from the NAB Show (National Association of Broadcasters) in Las Vegas, Angela recounts this journey to Bob. Listen to hear how she went from Wu-Tang Clan’s assistant to a respected voice in hip hop and beyond. See omnystudio.com/listener for privacy information.
5/4/202336 minutes, 6 seconds
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Paris Hilton: “I love to be someone who is underestimated.”

For so long, Paris Hilton’s story was told for her – in tabloids, through her persona on The Simple Life, and in the context of her legendary family. Now, Paris has taken the reins. She’s used her power as the original influencer to show her true self on social media, through entrepreneurship, and as an activist. From documentaries to podcasts to successful brands, there’s now so many ways to get to know the real Paris. She sat down with Bob to share how she helped build influencer marketing into the phenomenon it is today, and how she learned to use her voice in every facet of her success. Listen to hear how she went from running a lemonade stand in Malibu to building a successful brand –while becoming a world-renowned DJ along the way. See omnystudio.com/listener for privacy information.
4/27/202329 minutes, 31 seconds
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Gwyneth Paltrow: “Transaction can actually be a service”

These days, a lot of actors double as entrepreneurs. Yet no one has had their finger on the pulse quite like Gwyneth Paltrow. Before everyone else was doing it, the Academy Award winner started a newsletter with personally curated recipes, travel tips, beauty items, and more. That grew into the lifestyle brand Goop. From its clothing line to its podcast, Goop’s offerings have captivated customers who are just as obsessed with health and wellness as its founder. Gwyneth sat down with Bob to discuss how she came into her own as a CEO. When she became an entrepreneur, a retail job at Penny Whistle Toys was one of the few non-acting gigs on Gwyneth’s resume. Listen to hear how that early experience, plus belief in service to others and staying true to herself have been among the keys to her success. See omnystudio.com/listener for privacy information.
4/13/202338 minutes, 11 seconds
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Allen Grubman: “I’m a businessman first and a lawyer second.”

Allen Grubman is a legend in the music business, but he’s not a musician. He’s an entertainment lawyer who for over 50 years has been making deals for superstars in music and media. He’s a trusted advisor to Bruce Springsteen, Madonna, and, of course, Bob Pittman. Bob sat down with his longtime friend and confidante to learn how he went from Brooklyn kid to Rock & Roll Hall of Fame inductee. All it took was a stint singing on NBC’s Children’s Hour, an infectious personality, and a keen attention to the business of music. See omnystudio.com/listener for privacy information.
4/6/202334 minutes, 54 seconds
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Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”

With Boom Supersonic, Blake Scholl is reaching for the impossible. When the Concorde was grounded in 2003, dreams of a profitable model for supersonic aviation were abandoned. It took an introverted kid obsessed with aviation to prove skeptics wrong. Today, Boom has orders to make over 100 supersonic aircrafts for the US Airforce, United Airlines, and more, ensuring that supersonic travel is about to make a comeback. Of course, Blake didn’t achieve this overnight. He sat down with Bob to relay how his time in the early days of tech at Amazon and Groupon taught him the do’s and dont’s of startups and how he realized that above all else, it’s passion that makes a business soar. See omnystudio.com/listener for privacy information.
3/30/202344 minutes, 31 seconds
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Math & Magic Returns March 30th

Join iHeartMedia Chairman and CEO Bob Pittman for the new season of Math & Magic: Stories from the Frontiers of Marketing. This season, Bob sits down with leaders across various fields –from A-list entrepreneurs to a supersonic aviator and everyone in-between—to learn how they’ve used data and creativity to push their businesses into the future. There’s nothing these visionaries can’t teach us about how to find success in our ever-changing world.See omnystudio.com/listener for privacy information.
3/23/20232 minutes, 15 seconds
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Bonus: Our favorite Audio Stories

Leading up to the Season 2 launch, Bob revisits some of the incredible ways his guests have embraced audio. Walter Isaacson discusses why podcasts will save story-telling; Steve Stoute recalls how he reimagined the power of a jingle; Olivier Francois reveals why he creates a playlist for every brand he handles, and Julie Rieger discusses an incredible radio stunt and the lift it had on movie ticket sales. Plus: how radio helped Daniel Glass foster a connection...in Copenhagen! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
12/10/201917 minutes, 13 seconds
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Bonus: Our favorite Marketing Stories!

Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign.   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
11/26/201916 minutes, 41 seconds
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Season 2 of Math & Magic Coming Soon!

Join Bob Pittman for more stories from the frontiers of marketing starting December 5th. And in the meantime, we'll be keeping the feed warm with a few bonus episodes.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
10/25/20191 minute, 10 seconds
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Introducing: Math and Magic

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join Bob Pittman as he analyzes the Math and Magic of marketing. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
5/14/20191 minute, 27 seconds