Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder Sharetribe Go to creating the developer platform Sharetribe Flex.Today, we're launching our best product yet: the new Sharetribe, a no-code marketplace builder you can extend infinitely with code. And scale to any size. Give Sharetribe a spin and support us on Product Hunt! Your support means the world to us.Check out Sharetribe: https://www.sharetribe.comSupport us by giving us feedback on Product Hunt: https://www.producthunt.com/products/sharetribe 

Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.Article available at:Link building for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, Search Engine JournalLessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcastThumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses, Search Engine RoundtableHow to do local content marketing for marketplaces, Sjoerd Handgraaf, Marketplace AcademyHow to use PR to grow your online marketplace business, Eve Laird & Elle Tucker, Marketplace AcademyHow to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletterHow to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy), Two-sided: The marketplace podcastA Simple Guide to Turning (Unlinked) Brand Mentions into Links, Joshua Hardwick, Ahrefs blogShoot Your Shot: A Guide to Effective Cold Outreach, Amanda Natividad, SparkToro BlogSpam policies for Google web search, Google Search CentralGoogle Analytics and the GDPR, CookiebotMira’s favorite SEO resources:Beginners’ Guide to SEO, MozProfessional’s Guide to SEO, MozSEO tutorial video series, Ahrefs Whiteboard Friday video series, MozSemrush BlogSearch Engine JournalSEO Insights, BlueArray BlueArray Academy, Blue Array Domain authority checkers:Ahrefs Website “Authority” CheckerMoz Free Domain Authority CheckerSemrush Backlink AnalyticsTools:HARO, Help A Reporter OutMozBar Chrome extensionCookiebotSEO experts to follow:Areej Abuali is the founder of the Women in Tech SEO community who writes about technical SEO and inclusivity in the SEO field.Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content.Gregory Edwards works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference.Carie Fisher tweets about a broad range of website accessibility topics and best practices.Rand Fishkin is a marketing thought leader who also discusses the challenges and shortcomings of SEO.Mike van der Heijden, CEO of the marketplace SEO agency Portal Ventures, frequently posts on LinkedIn about marketplaces and SEO.Kameron Jenkins’ tweets about SEO and content marketing leverage her extensive experience at Moz and Shopify.Amanda Jordan writes and gives talks about SEO from the perspective of a broader digital strategy.Himani Kankaria runs an SEO content marketing agency and is a sought-after speaker in SEO events.Chima Mmeje tweets about SEO content strategy and starting her own content consultancy company.Amanda Natividad writes insightfully about content marketing and audience research.Ross Simmonds’ threads about content marketing and growth inspire you to think about content as an asset you can keep leveraging.Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow.The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work.Article available at:Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blogTopic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush BlogGoogle is Rewriting Title Tags in SERPs, Matt G. Southern, Search Engine JournalAn update to how we generate web page titles, Google Search Central BlogWhat Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blogMeta Descriptions: How Do You Write Them?, Brian Harnish, Search Engine JournalGoogle Cautions Against Using Too Many Internal Links, Matt G. Southern, Search Engine JournalHow Airbnb Created An SEO Moat That Seems Invincible, Ross Simmonds, FoundationThe SEO Moat: Why SEO Can Be A Competitive Advantage, Ross Simmonds, Foundation63 Content Marketing Statistics for 2023, Mateusz Makosiewicz, Ahrefs BlogExperts and companies to follow:Ross SimmondsFoundationAnimalz BlogSparkToro BlogRand FishkinAmanda NatividadThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy.Article available at:Keyword research for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletterThe Advanced Guide to Keyword Clustering, Tom Casano, MozDomain Authority, SEO Learning Center, MozLong-tail Keywords: What They Are and How to Get Search Traffic From Them, Tim Soulo, Ahrefs BlogAlmost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs, Patrick Stox, Ahrefs BlogExperts to follow:Chima Mmeje is a founder at Zenithcopy, a Senior Content Marketing Manager at Moz and works as a content marketer for SaaS companies.Ross Simmonds is an entrepreneur and marketing strategist who helps B2B and SaaS brands use content marketing, SEO, content distribution, and technology to grow.SEO tools mentioned:Google Search ConsoleGoogle AnalyticsAnswer The PublicGoogle Keyword PlannerThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

This episode introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues.Article available at:Technical SEO for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Technical SEO, The Beginner's Guide to SEO, MozSEO Learning Center, MozTechnical SEO, Ahrefs BlogTechnical SEO, Semrush BlogWhat Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blogHow to Create an XML Sitemap (and Submit It to Google), Joshua Hardwick, Ahrefs blogCanonical Tags: A Simple Guide for Beginners, Joshua Hardwick, Ahrefs blogGoogle Explains How to Use Headings for SEO, Roger Montti, Search Engine JournalGoogle Search Central documentation, Google Search Central50% of web traffic comes from mobile, Think with GoogleHow & Why Accessibility Matters for SEO, Ruth Everett, Search Engine JournalFaceted Navigation: Best Practices for SEO, Natalie Hoben, Search Engine JournalGoogle: Self-Referencing Canonicals Are Not Critical, Matt G. Southern, Search Engine JournalWhen To Use Rel Canonical Or Noindex …Or Both, Roger Montti, Search Engine Journal9 Breadcrumb Tips to Make Your Site Easier to Navigate, Caroline Forsey, Hubspot BlogAdvanced Technical SEO: A Complete Guide, Search Engine JournalWebsites and organizations to follow:The a11y ProjectSchema.orgExperts to follow:Himani Kankaria is the founder of Missive Digital, a company that offers content-driven organic marketing services for B2B, SaaS and IT companies.Carie Fisher is an accessibility and UI expert and consultant, and founder of A11yTalks.SEO tools mentioned:Google Search ConsoleBing Webmaster Tools Core Web Vitals reportThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.Article available at:Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy Sources and further reading:What Crawl Budget Means for Googlebot, Google Search CentralSpam policies for Google web search, Google Search CentralDuplicate content: Causes and solutions, Joost de Valk, YoastHow to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletterHow to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy How to turn your marketplace into a community, Cristóbal Gracia, Marketplace Academy Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcastSEO experts to follow:Amanda Jordan is a digital strategy director who helps companies nail their SEO strategy.The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge.Article available at:Marketplace SEO: The complete guide. Mira Muurinen, Marketplace Academy Sources and further reading:How results are automatically generated, Google SearchHere’s What We Learned About Organic Click Through Rate, Brian Dean, BacklinkoHow to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy How to build your marketplace supply, Juho Makkonen, Marketplace Academy How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletterSparkToro Blog, SparkToroBeginners’ Guide to SEO, MozWhiteboard Friday video series, MozSEO tutorial video series, Ahrefs Semrush Blog, SemrushSearch Engine JournalSEO experts to follow:Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow.Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content.Areej Abuali is the founder of the Women in Tech SEO community and writes about technical SEO and inclusivity in the SEO field.A list of SEO tools to consider:Google Search Console helps you measure your site's search traffic and performance.Google Analytics is a free tool to track and report website traffic.Screaming Frog is an advanced SEO audit tool.Ahrefs, Moz, and SEMRush are the leading SEO SaaS platforms. Google’s Lighthouse is an open-source, automated tool for improving the quality of web pages.The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK.Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail your content marketing efforts in a way that’s pleasing for both your audience and search engines.Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/clear-user-journeys-help-seo/The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/  BlueArray: https://www.bluearray.co.uk/BlueArray Academy: https://www.bluearrayacademy.com/ Follow Gregory on Twitter: @GregoryE_seo

Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services. Michael shares what he has learned from his decades-long experience with both marketplaces and optimizing them for search engines and why it’s important to bake SEO into your marketplace from the start.Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/weave-seo-into-marketplace/The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/  Petworks: https://www.petworks.com/ 

In this episode of the Marketplace Academy Podcast, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO. Portal Ventures is an SEO agency that specializes in marketplaces. They’ve worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplaces through Portal Ventures Capital.Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/seo-bottom-line/The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/  Portal Ventures: https://portal.ventures/SEO tools mentioned in the episode:SemrushScreaming FrogKeyword CupidSurfer SEO

In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing.Article available at:  Marketplace funding: How to fund your marketplace without giving up equity. Juho Makkonen, Marketplace Academy Further reading on non-dilutive funding: Aunnie Patton Power’s book Adventure Finance is a comprehensive guide to non-dilutive funding options. Esme Verity offers an educational program for founders interested in alternative financing through her Considered Capital brand and The Considered Club newsletter. Sources: Understanding Venture Debt Financing. Armando A Argueta, Silicon Valley Bank What Is the Difference Between Debt and a Loan? James Chen, Investopedia Founder Toolkit 🧰 - Non-Dilutive Funding. Alex Macdonald, Alex’s Newsletter What we invest in. Calm Company Fund The Vast Majority of Venture Dollars Go to White Male Founders, Report Finds. Francesca Billington, dot.LA Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland v3 terms, Indie.vc Shared Earnings Agreement. Calm Company Fund 7 Benefits Of Income Share Agreements For Founders. William Stringer, Crunchbase News Small business lenders: Prosper Business grant foundations: Start-up Chile Business Finland Revenue-based investors: Purpose Ventures Calm Company Fund  Chisos TinySeed  Village Capital Investments Lighter Capital Candide Group Deetken Impact Collab Capital Novel Capital The Considered Directory: directory of investors by Esme Verity  Founder Toolkit by Alex Macdonald is also a great resource. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding.Article available at:  Marketplace funding: How to crowdfund your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading: Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland Two-sided: Lessons from building Kickstarter with Charles Adler. Sharetribe Platform cooperavitism. Platform Cooperativism Consortium What are community shares? Ethex Percentage of successfully funded Kickstarter projects as of April 2022. Statista Crowdfunding Limit Increase Benefits Investors And Companies. Henry Yoshida, Forbes Cycle.land: From marketplace idea to profitability in a matter of months. Juho Makkonen, Marketplace Academy  How A 'Non-Techie' Oxford Graduate Built A Booming Online Bike-Sharing Scheme. Alison Coleman, Forbes Rinse and repeat – An interview with Daan Weddepohl. Thea Sørvig Østbye, Marketplace Academy Crowdfunding pages of campaigns mentioned: Ghost’s Kickstarter campaign The Octopus Club’s Crowdcube campaign Peerby’s OnePlanetCrowd campaign The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.Article available at:  Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading: A Guide to Marketplaces: Third Edition. Angela Tran, Max Webster, and Bors Wertz, Version One Ventures All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces. Bill Gurly, Above the Crowd The Marketplace Funding Napkin 2018 🚀. Julia Morrongiello  “Make your marketplace unit economics work,” says Fabrice Grinda. Mira Muurinen, Marketplace Academy How Much Money To Raise. Fred Wilson, AVC The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy.  Venture Deals. Brad Feld and Jason Mendelson, Whiley The Backstage. A video series where we sit down to chat with leading marketplace experts, founders, and investors. Marketplace Academy. Blogs to follow: AVC by Fred Wilson Fled Thoughts by Brad Feld Both Sides of the Table by Mark Suster Venture capital funds mentioned: Version One Ventures NFX Point Nine

Are you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard.Article available at:  Marketplace funding: Why raise venture capital – and why not. Juho Makkonen, Marketplace Academy Sources and further reading: Pre-Money Valuation. Will Kenton, Investopedia VC Math. Homan Yuen, Hackernoon "Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy Shooting for an IPO? Take These Steps Now Before It's Too Late. The First Round Review Pro Rata. Will Kenton, Investopedia Airbnb and the Unintended Consequences of 'Disruption'. Derek Thompson, The Atlantic Studies are increasingly clear: Uber, Lyft congest cities. Steve Leblanc, National Post Venture Deals. Brad Feld and Jason Mendelson, Whiley Toyota partners with Getaround on car-sharing, Darrell Etherington, TechCrunch Electrolux and Karma introduce a smart fridge to reduce food waste. Electrolux Group The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".Article available at:  Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading: How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy.  Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! How to build your marketplace supply. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy.  Real businesses. Indie.VC Do things that don’t scale. Paul Graham Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy  How to find the best marketplace growth strategies. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! How to do local content marketing for marketplaces. Sjoerd Handgraaf, Marketplace Academy.  How I built a bootstrap marketplace. Mike Williams, Marketplace Academy Ramen profitable. Paul Graham How to choose the right marketplace business model. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! AirBed & Breakfast profusely presents Obama O’s and Cap’n McCains. List of software tools mentioned: Sharetribe Go: no-code marketplace software Sharetribe Flex: low-code marketplace software Instapage: landing page builder Webflow: landing page builder Typeform: form and survey builder Airtable: database management Calendly: booking and time management Zapier: automation The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions.Article available at: Marketplace funding: The complete guide. Juho Makkonen, Marketplace Academy Sources and further reading: Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss. Alex Wilhelm, TechCrunch A Guide to Unit Economics for Startups. Alex Kepka, Fundsquire Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! How to validate your marketplace idea before building the platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! 11 marketplace metrics you should be tracking to measure your success. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy  "Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

The Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. This episode concludes the guide. Stay tuned for more marketplace content!Article available at: How to turn your marketplace into a community, Christóbal GraciaSources and further reading:  PaulCamper’s community-building playbook for marketplaces, Marketplace Academy  Two-sided Podcast, Sharetribe  Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency, Statista  How to build trust in your marketplace, Marketplace Academy  How to find the best marketplace growth strategies, Marketplace Academy  Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy  Three reasons why marketplaces fail (and how not to), Marketplace Academy  The Fascinating Psychology Behind the Yelp Elite Program, CMX  Airbnb: Belonging, Airbnb blog Etsy Embraces Mass-Manufacturing, Wired  The Power Of Online Communities, Neil Perkin  Airbnb Founder Eats His Own Dogfood, Goes 'Homeless' For Months, Tech Crunch  Brick by Brick: A free guide to building awesome communities, Sacha Greif  How Reddit Got Huge: Tons of Fake Accounts, Vice  Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global  Video: Thumbtack’s Marco Zappacosta & Requested’s Sonny Mayugba share super-growth tactics, This Week in Startups  Read more about marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter fifteen of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at: How to build trust in your marketplace, Christóbal GraciaSources and further reading:  Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy  How to turn your marketplace into a community, Marketplace Academy  A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz  Entering the Trust Age, BlaBlaCar  Video: Trust between strangers on the Web: How can we enable it?, Ouishare  Airbnb Cozies Up To Facebook To Help You Feel More At Home When Away From Home, TechCrunch  Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System, Paul Resnick & Richard Zeckhauser  Network Effects Aren’t Enough, Harvard Business Review  9 Reasons Why You Shouldn’t Trust Online Reviews, Time  Building for Trust, Airbnb Tech Blog Joe Gebbia, TedTalks  How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity, Anand Iyer  Violated: A traveler’s lost faith, a difficult lesson learned, Around the World and Back Again  Starting a marketplace is hard. Scaling a marketplace is harder. Oisin Hanrahan  On Safety: A Word From Airbnb, TechCrunch Find more about building marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at: 11 marketplace metrics you should be tracking to measure your success, Juho MakkonenSources and further reading:  Ramen Profitable, Paul Graham  Growing a marketplace? How to balance sellers and buyers using customer lifetime value, cleverlayover  How to design the booking flow of your service marketplace, Marketplace Academy  Metrics For Marketplaces, Sangeet Paul Choudary  Net promoter score, Wikipedia  The One Number You Need to Grow, Harvard Business Review  The Sean Ellis Test, Johan Steenkamp  How to find product/market fit, cobloom  A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz  Vanity Metrics vs. Actionable Metrics, Eric Ries Analytics and tracking tools mentioned in the chapter:  Marketplace KPI Spreadsheet, by Version One Ventures  Marketplace KPI Spreadsheet by daphni  KPIs & Dashboards - MUST HAVES for Early Stage Startups, Vijay Nagappan  Keen.io  Plotly  mixpanel  UserReport  UserVoice  Qualaroo  SurveyMonkey Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at: How to find the best marketplace growth strategies, Juho MakkonenSources and further reading:  A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz  Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy  How Not to Die, Paul Graham  Conquer one city at a time – An interview with Tristan Pollock, Marketplace Academy  Network Effects Aren’t Enough, Harvard Business Review  Traction: How Any Startup Can Achieve Explosive Customer Growth, Gabriel Weinverg & Justin Mares  The Bullseye Framework for Getting Traction, ishanmishra.in  The 19 Channels You Can Use to Get Traction, Gabriel Weinberg  8 strategic hacks for building marketplace liquidity, William Hsu  The Beginner's Guide to SEO, Moz  How to Create a Successful E-commerce Store, Neil Patel  How to turn your marketplace into a community, Marketplace Academy  Airbnb: The Growth Story You Didn't Know, Moving from the niche to the masses, VersionOne  Starting a marketplace is hard. Scaling a marketplace is harder, Oisin Hanrahan You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter twelve of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at: How to launch your marketplace, Christóbal GraciaSources and further reading:  How To Structure A Marketplace, TechCrunch  The concierge marketplace model, Marketplace Academy  How to promote your online marketplace with email marketing, Marketplace Academy  7 proven strategies for launching a marketplace, Aaron Epstein  Should Your Company Blog?, Jay Acunzo  The Beginner's Guide to SEO, Moz  The SEO's Guide to Content Marketing, Moz  Don’t Launch, Eric Ries  Network Effects Aren’t Enough, Harvard Business Review  How to Launch Your Digital Platform, Harvard Business Review  How To Get Media Coverage For Your Startup: A Complete Guide, OnStartups  The Product Hunt Handbook, Justin Jackson Video:  Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at: How to build your marketplace supply, Juho MakkonenSources and further reading: James Currier: Tactics to solve the chicken-or-egg problem, Marketplace Academy A Guide to Marketplaces, Boris Wertz & Angela Tran Kingyen  Steal Eggs: The Secret to Scaling an Online Marketplace, Jareau Wadé  Airbnb: The Growth Story You Didn't Know, GrowthHackers  How to communicate your marketplace value proposition, Marketplace Academy  How did Etsy get its first batch of independent sellers when it started?, Quora  How to onboard & grow your initial marketplace supply, Marketplace Academy  Do Things That Don’t Scale, Paul Graham  Understand Supply Growth Tactics — Marketplaces, Mike Townsend Read more about marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at: How to design your marketplace transaction flow, Juho MakkonenSources and further reading:  How to choose the right marketplace business model, Marketplace Academy Marketplace payments 1: Compare payment providers, Marketplace Academy  Marketplace payments 2: What are the key features of marketplace payment solutions?, Marketplace Academy  Marketplace payments 3: Costs, integration, and more things to consider, Marketplace Academy  Fundamental Guidelines Of E-Commerce Checkout Design, Christian Holst  E-Commerce Checkout Usability, Baymard  Nine user experience lessons travel sites can learn from Airbnb, Graham Charlton  How To Guard Your Online Marketplace Against Fraudsters, Forbes  Marketplace financial crime – how to avoid the risks, Marketplace Academy  How to discourage people from going around your payment system Want to delay payments? Here’s what you need to know about escrow, WePay  Global payment methods guide, Adyen The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter nine of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at: The marketplace search engine: How to help your customers find what they’re looking for, Juho MakkonenSources and further reading:  3 Ways to Improve an Ecommerce Search Bar, Jonathan Ellins  20 Ecommerce Site Search Best Practices and Examples, Graham Charlton  The Current State Of E-Commerce Search, Christian Holst  How to communicate your marketplace value proposition, Marketplace Academy  E-Commerce Search Field Design and Its Implications, Jamie Appleseed An E-Commerce Study: Guidelines For Better Navigation And Categories, Christian Holst  Focus your marketplace on one city and one vertical, Marketplace Academy The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at: How to communicate your marketplace value proposition, Christóbal GraciaSources and further reading:  How to build a Minimum Viable Platform, Marketplace Academy  Meet Europe's Newest Unicorn: BlaBlaCar Raises $200 Million At $1.6 Billion Valuation, Forbes  Could Wallapop Be Barcelona’s First Billion Dollar Startup?, Barcinno The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter seven of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at: Your marketplace MVP – How to build a Minimum Viable Platform, Christóbal GraciaSources and further reading:  3 reasons you shouldn't outsource your startup, and what to do instead, Joel Gascoigne  The Manual-First Startup, Vinicus Vacanti  The Concierge Minimum Viable Product Maximizes Customer Learning, Bob Cavezza  How to Create a Payment Page on Your Website, Danielle Keister  33 Bess Quotes From #RISEUP15, Cairo Scene  Email-First Startups, Ryan Hoover  Building an Online Marketplace Has Never Been Easier in 2021, Chris Lema  11 marketplace metrics you should be tracking to measure your success, Marketplace Academy  Minimum Viable Product: a guide, Eric Ries  Spotify: the unproject culture, Henrik Kniberg  Idea to Paying Customers in 7 Weeks: How We Did It, Joel Gascoigne  The Happy Startup School How to Build a Minimum Loveable Product 7 Unlikely Recommendations for Startups & Entrepreneurs The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at: How to validate your marketplace idea before building the platform, Christóbal GraciaSources and further reading: What can be learned when sharing leads to failing, Pando  Spotify: the unproject culture, Henrik Kniberg  The only thing that matters, Pmarca Guide to Startups  Video: Validating Product/Market Fit, Steve Blank  How to build a Minimum Viable Platform, Marketplace Academy  Platform Design Toolkit, Boundaryless  Simone Cicero: How to design your marketplace idea, Marketplace Academy  The Lean Startup, Eric Ries  Running Lean, Ash Maurya  The Startup Bluebook: The Entrepreneur’s Guide to Customer Development, Brant Cooper  Video: How to Use the Validation Board to Test Your Startup Idea, Lean Startup Machine  All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces, Bill Gurley  Video: How to Validate Your Marketplace Webinar, platformOS  Video: The Lean Approach: The Lean Method, Kauffman FoundersSchool.  The Business Model Canvas, Strategyzer Two-sided – The marketplace podcast: Talk to your users before building anything with Charles Armitage (Florence), Sharetribe The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at: Marketplace pricing: How to define your ideal take rate, Juho MakkonenSources and further reading:  A Rake Too Far, Bill Gurley  Rake table, Bill Gurley  How eBay failed in China, Forbes  Network effect, Wikipedia  Is the Freemium Model the Future of Marketplaces? Fabrice Grinda: “Make your marketplace unit economics work”, Marketplace Academy Strategies for Two-Sided Markets, Harvard Business Review The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Read more about marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more!

This is the fourth chapter of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christobal Gracia and Juho Makkonen.Article available at: Managing marketplace leakage – How to discourage people from going around your payment system, Juho MakkonenSources and further reading:  How to choose the right marketplace business model, Marketplace Academy  How Two-Sided Marketplace Can Prevent Disintermediation (Platform Leakage) Why Homejoy Failed … And The Future Of The On-Demand Economy, TechCrunch  Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy  Want to delay payments? Here’s what you need to know about escrow, WePay Platform cooperativism The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is written by Christobal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at: How to choose the right marketplace business model by Juho MakkonenSources and further reading: How to discourage people from goin around your payment system, Marketplace Academy How to set pricing in your marketplace, Marketplace Academy James Currier: Tactics to solve the chicken-or-egg problem, Marketplace Academy The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Find more content about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at: What you need to know before starting your marketplace business, Christóbal GraciaSources and further reading: Startup Playbook, Sam Altman Sharing is the New Buying, Winning in the Collaborative Economy, Jeremiah Owyang Trusted online communities: Signs of a brighter future, Chronos & BlaBlaCar How to disrupt Craigslist, Sangeet Paul Choudary Marketplace directories: Sharemrkt directory honeycomb 2.0 consumo colaborativo Learn about a great example of looking for fragmented markets in this video about how the EatWith team set out to disrupt the food industry.The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

This is chapter one of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and is written by Christóbal Gracia and Juho Makkonen.Article available at: What you need to know before starting your marketplace business, Christóbal GraciaSources and further reading: Video: How design thinking transformed Airbnb from failing startup to billion-dollar business, First Round Capital Airbnb CEO Brian Chesky on Building a Company and Starting a 'Sharing' Revolution, The Atlantic Collaborative Economy Funding Spreadsheet The Sharing Economy, Consumer Intelligence Series, PwC How to build a Minimum Viable Platform, Marketplace Academy The Manual First Startup, Vinicus Vacanti An Interview with Airbnb’s Christopher Lukezic, Shareable The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at Marketplace Academy.Looking to build a marketplace? Visit www.sharetribe.com to start building!

Do you have a great marketplace idea but don’t know where to start? Are you inspired by the sharing economy? Do you want to learn about all things marketplace?If yes, this podcast is for you. It walks you through what you need to know as a marketplace founder, from starting your business to funding strategies and platform design. It is the second home of Sharetribe’s Marketplace Academy, your go-to source for practical marketplace guides, success stories, and news from the industry. Our first season is a practical guide to building a marketplace. Sharetribe builds marketplace software and creates marketplace content to help founders create, run, and grow their online marketplace platforms.