marketing | mär′kĭ-tĭng | (noun) 1. The act or process of buying and selling in a market. minimalism | mĭn′ə-mə-lĭz″əm | (noun) 1. A process of simplification, use of only the essentials. podcast | pŏd′kăst″ | (noun) 1. A series of 2-minute audio masterclasses on the art and simplification of marketing a business while having a life. Elizabeth Pampalone has spent over 20 years implementing and teaching marketing to over 40,000 students. She has been a guest on over 200 podcasts and believes marketing is simple and shouldn't cause stress or anxiety.
Revenge of Clippy
Software is built to cater to your every need, but sometimes, it can be downright bossy! Don't fall into the trap of being manitupated by a pesky setup percentage wheel.
4/11/2023 • 5 minutes, 37 seconds
Alternative Workspaces
A change of scenery may be just what you and your clients need to achieve some great things. This is what we explore in today's episode.
4/4/2023 • 3 minutes
Revisiting Startup Fatigue
Startup Fatigue is something we have discussed before on this podcast, but I wanted to offer some solutions for those experiencing this right now.
3/28/2023 • 3 minutes, 50 seconds
Honest truth about Affiliate Marketing
The Gurus have it wrong, don't believe everything you hear/read on the internet. Get the skinny on Affiliate Marketing and how to make it work for you, realistically.
3/21/2023 • 4 minutes, 7 seconds
Wordpress Vs. Squarespace
If you have been in a website class of mine over the past 7 years, you have heard all this, but if you are new, Listen up, this is important! If you are a small business owner, marketer, or even a blogger, this is going to save you so much time and money!
3/14/2023 • 4 minutes, 31 seconds
2022 Recap, 2023 Trends
Recorded at the end of 2022, but Never posted. Way to go, Elizabeth... Hey, I have an excuse, but I won't bore you... Just listen if you want to be a smarter marketer!
3/7/2023 • 5 minutes, 27 seconds
Guest Host Jess Joswick: Marketing Is Not A Vending Machine
Going viral once is great. But how do you KEEP investing your time, money, and energy into your marketing? Jess details the mindset shift you need to make so you can stop feeling exhausted and stay the course.Jess Joswick is a business coach for online leaders who want to create high-ticket offers and high-performing teams. She's committed to helping people build equitable businesses that shift our society's structures and change the conversation. She's pureed her background in marketing, brand management, and fundraising with real-life business tools and mindset work to help her clients blow their own minds. She lives in the Pasadena, CA area and in her free time, you can find her hiking, playing video games, and searching for the perfect matcha latte.https://www.backbone-business.com/
2/28/2023 • 2 minutes, 38 seconds
SNEAK PEEK: The Truth About Ads
This is a special Sneak Peek Episode! I am sharing one of the short tidbit videos in the FREE Library! You can access the Free Library by visiting: http://GetAbsoluteMarketing.com/free
12/6/2022 • 5 minutes, 7 seconds
I am thankful for...
Thank someone who has impacted your life or business for the better by introducing you to a tool or method!
11/29/2022 • 4 minutes, 10 seconds
TAKE A TIME OUT!
Take the break, and do not work over the holiday if you do not have a client depending on you for a deadline this week. Happy Thanksgiving!
11/22/2022 • 4 minutes, 48 seconds
SNEAK PEEK: How and Why to Create Branded Content
This is a special Sneak Peek Episode! I am sharing one of the short tidbit videos in the FREE Library! You can access the Free Library by visiting: http://GetAbsoluteMarketing.com/free
11/15/2022 • 3 minutes, 1 second
SNEAK PEEK: Creating Your Own Category
This is a special Sneak Peek Episode! I am sharing one of the short tidbit videos in the FREE Library! You can access the Free Library by visiting: http://GetAbsoluteMarketing.com/free
11/8/2022 • 4 minutes, 58 seconds
A Story About Time
The stuff you never have enough of - Time.
9/20/2022 • 2 minutes, 54 seconds
Guest Host Neil Heckman: Don't rule out Fractional CMOs
Neil Heckman is a marketing professional hailing from 2 of the fastest-growing start-ups of all time (Casper and Away). In 2021 Neil founded breakfast consulting to bring an experienced and nimble approach to support entrepreneurs and small businesses. Companies looking for a CMO without the executive salary or startups that are going through rapid change to managing business and marketing financials, breakfast consulting will create a sustainable and evolving solution that works for you. Find out more here: https://breakfastconsulting.com/
8/16/2022 • 2 minutes, 45 seconds
Visibility vs Smarts
Just because you are smart or have taken a ton of classes doesn't mean you will be the one making the money. Visibility Matters.
7/26/2022 • 2 minutes, 29 seconds
How to Start Your Podcast Today
Start your podcast with only the things you have in front of you!
6/21/2022 • 3 minutes, 27 seconds
Go on a date... With yourself?
Have you ever stopped to think, if you weren't busy, what would you be doing? Is nothing even an option? Nah. Might as well stay "busy" right?
5/10/2022 • 7 minutes, 31 seconds
Are you too busy?
Why is the idea of being busy so appealing and appalling at the same time?
5/3/2022 • 3 minutes, 12 seconds
Guest Host Hailey Rowe: The Simple Email That Can Turn Cold Leads Into Customers
Use this simple email format to better serve your audience & help them in a more personal way. I've used these email templates several times and it almost always leads to several calls with interested leads who turn into clients! It sounds so simple, but my guess is you're not doing it regularly! Try it out and see how it goes.
4/26/2022 • 2 minutes, 21 seconds
Building a Gold Mine Website
How to build the most effective website you have ever seen or used!
4/19/2022 • 7 minutes, 37 seconds
Showing up is how you go up
Confidently showing up is a lot easier than it looks, but then again, it can be a lot harder too. Confidence is built by doing.
4/12/2022 • 4 minutes, 9 seconds
Guest Host Zach Frantz: How to create a brand ambassador program
Creating an ambassador program is not just for big companies with deep pockets. Any sized company can create one and Zach will tell you how in this episode.www.wildlandcoffee.co
4/5/2022 • 2 minutes, 3 seconds
Practical Solutions for Social Media Woes
It is not all doom and gloom on the Marketing Minimlaism side of things as we take a look at some practical applications for your business right now!
3/29/2022 • 6 minutes, 44 seconds
SMexit
Is social media dead? We will explore that in this episode along with should you be throwing the posts out with the accounts? Or are there some benefits of social media?
3/22/2022 • 9 minutes, 45 seconds
The Slot Machine Effect
Our brains are being dumbed down and addicted to a small piece of glass, while we wonder why we don't have enough hours in the day to accomplish the tasks of our lives.
3/15/2022 • 6 minutes, 48 seconds
Ditch your Social Media accounts for good?
Storytime - How to free yourself from the Social Media Merry-go-round.
3/8/2022 • 8 minutes, 21 seconds
Marketing Minimalism, Finally.
Explaining the new name and asking some tough quesitons.
3/1/2022 • 5 minutes, 39 seconds
Guest Host Joe Casabona: Your Podcast Needs a Better Call to Action
You're probably familiar with the common "Subscribe on Apple Podcasts" call to action most podcasters say, but podcasting expert Joe Casabona says that's a bad CTA - in part because on 30% of people listen using Apple Podcasts. So what should your podcast CTA should be, and when should you say it?
Get 20% Joe's podcast audit, which will give you actionable tips to improve your show and convert listeners into leads. Visit https://podcastliftoff.com/absolute/
2/22/2022 • 2 minutes, 25 seconds
Proceed with Caution
Choosing a Niche is one of the first things a good marketer will help you determine. However, there is a right and a wrong way. Hear a client's story as well as a blast from a failure in my past.
2/15/2022 • 2 minutes, 50 seconds
Guest Host Taylor Ryan: Never Start From Zero
Proven Formulas and Resources Will Save You 100s of Hours.
Whether you're an intern or a silver-haired CEO, you may struggle with execution due to a misconception on how projects come together. In 99% of projects you're involved with, there are similar elements to it that already exist in the world. Please stop trying to reinvent everything. Find out where these things have already been created. Discover "frameworks" and cases that exist in the wild and tailor them to your project. This will save you countless revisions and help you get through countless new projects like never before.
Do you want help with serious growth for your business? KlintMarketing.com Take my digital marketing and growth-hacking course: GrowthSecrets.org
2/8/2022 • 2 minutes, 37 seconds
You have a choice
Stop playing the victim and being afraid of failing. You will, so just get on with it already!
2/1/2022 • 4 minutes, 47 seconds
Guest Host Titus Bartolotta: Going fishing for leadership!
The segment showcases the importance of leadership and how others best learn it.
Titus Bartolotta is the founder, president, and lead consultant for Collaborative Solutions Group which is a personal development and professional growth firm. Originally from New York City, Titus has moved to North Carolina where he met his wife and completed his education before starting a family that includes two beautiful young boys Josiah, and Noah. Today Titus is an entrepreneur, published author, podcast host, and certified coach and speaker.
https://collaborativesolutionsgroup.com
1/25/2022 • 3 minutes, 6 seconds
Voluntary Simplicity
Don't be resentful of your business, be grateful for the privilege you have!
1/18/2022 • 5 minutes, 22 seconds
Create a Social Media Library for years to come!
WE'RE back! After a long hiatus, we are back with new episodes every week! This one is all about how using the Absolute Marketing System Long term is beneficial for years to come!
1/11/2022 • 3 minutes, 17 seconds
One Page Business Plan
One page doesn't seem like enough, but it is for your business plan! Get yours here: http://GetAbsoluteMarketing.com/community
11/2/2021 • 2 minutes, 53 seconds
What to do when someone steals your idea
Your ideas are unique and yours. However, once we put them out into the world, they are out there, for everyone to see. Occasionally, it will be stolen or appropriated. There is a correct response to this! Here's my take.
9/21/2021 • 6 minutes, 59 seconds
Motivation for the unmotivated
True Grit from me to you. You got this. I believe in you.
9/14/2021 • 11 minutes, 1 second
Linktrees
Get rid of this outdated platform and start making the most of your IG profile.
9/7/2021 • 6 minutes, 53 seconds
Stop saving emails, your inbox is crying.
Something I never do in email and the one thing that changed my life!
8/31/2021 • 8 minutes, 11 seconds
Copywriting Commandments
Even if you are not a writer, you can still write GOOD even GREAT copy. Don't shy away from this... you CAN do it.
8/10/2021 • 3 minutes, 36 seconds
Why Google hates you, and what you can do about it.
Google has rules. If you break one, you are on the naughty list until you change your ways... Technically speaking... Just listen.
8/3/2021 • 5 minutes, 19 seconds
8 Magic Words for your website
Home Page, Sales Page, you need these 8 words to enhance your site and connect with the audience in a deeper way.
7/27/2021 • 4 minutes, 2 seconds
Procrastination is the symptom not the disease
How you do anything is how you do everything. If you can master the small things, the bigger things fall into place.
7/19/2021 • 5 minutes, 47 seconds
10 Questions to ask yourself before publishing a Blog Post
Technical items that you should not overlook when publishing your blog. Boost your readability, searchability, and overall blog structure.
7/13/2021 • 4 minutes, 38 seconds
1. Process 2. Workflow 3. Automation
It is as easy as 1 2 3. Well, sort of. If you start with 3, it will never fully work for you, you MUST start with Process and Workflow. It can be something as simple as typing your email.
7/6/2021 • 2 minutes, 58 seconds
You don't need to convince me of your success
Success is relative. Don't make it a status symbol, make it something to be celebrated and used as a benchmark for growth and progress.
6/29/2021 • 6 minutes, 18 seconds
Target Market Worksheet
Still struggling to define your target market? Is your target market a moving target? Listen and learn how to REALLY define your target market in just a few minutes.
6/22/2021 • 4 minutes, 38 seconds
How To Start A Podcast
I started my podcast last year on the fly. You do NOT need a ton of equipment to start. All you need is a phone. Don't believe me? Listen to hear my BIG secret revealed.
6/15/2021 • 4 minutes, 14 seconds
Guest Host Alexandria Agresta: Co-Founder at Purpose Pioneers
Today we dive into how to use the stage to transform into a thought leader and turn your business into a movement. If you're ready to step fully into your speaking gift, join Alexandria and the Purpose Pioneers at their signature event for speakers The Thought Leadership Summit LIVE. Check it out here: www.thethoughtleadershipsummit.com
6/8/2021 • 3 minutes, 7 seconds
Getting the John Hancock, and Getting Paid Sooner
Don't let that deal go stale just because it was too difficult to get a signature on your contract. Go paperless once and for all!
6/1/2021 • 2 minutes, 5 seconds
How to offer Successful Payment Plans
Tips on how to NOT get Ghosted on payment plans!
5/25/2021 • 3 minutes, 37 seconds
Taking Risks - Again. Oh, right, this is my life
The Retreats that never were, the businesses that failed, and the surprises that came from those "failures".
5/18/2021 • 3 minutes, 53 seconds
Guest Host Samantha Irwin: Customer Retention- Why is it such a challenge?
Samantha Irwin is the owner of Kaizen, helping motivated but overwhelmed business owners solve their growing pains and gain some time freedom by helping to develop systems that transfer what’s in their heads into teachable lessons for their employees. https://kaizen.zone/
5/11/2021 • 3 minutes, 48 seconds
Why you need a coach NOW
Storytime: My first coaching experience led to my first 6 figure year.
5/4/2021 • 3 minutes, 44 seconds
Most Engaged Booth at the Event
You can make a booth at a convention or trade show very profitable. Here are some tips to attract clients and stay sane.
4/27/2021 • 3 minutes, 37 seconds
Networking with Introverts and Extroverts
Are you a collector or Connector?
4/20/2021 • 3 minutes, 24 seconds
Guest Host Dakota Grady: Your Money Hour Podcast Host
Dakota Grady: Your Money Hour Podcast Host
4/13/2021 • 3 minutes, 27 seconds
Givers Gain
This concept is good and bad. You have to learn to discern quickly each situation where you would need to apply this concept.
4/6/2021 • 2 minutes, 59 seconds
Membership Woes
Memberships can be a great stream of income. Consider your costs before jumping in, Are you ready for this?
3/30/2021 • 2 minutes, 49 seconds
Legal Action was taken, OVER A PHOTO!
Google is NOT a photo search engine for your business. Use canva or a stock photo company where you can purchase licenses. Legal trouble is not worth it!
3/23/2021 • 2 minutes, 35 seconds
Managing Client Expectations
Managing Client Expectations can be a battle of wills! You must protect your time. Stay Strong!
3/16/2021 • 2 minutes, 51 seconds
Email Minimalism can positively affect your business.
Kia Kamgar owns Tech Minimalism. Emails do not need to be cluttering your brain and computer. Check out www.technminimalism.com
3/9/2021 • 2 minutes, 20 seconds
Working with Your Spouse
This is NOT an easy thing and it is NOT for everyone. But it is one of the most rewarding things I have ever done.
3/2/2021 • 3 minutes, 32 seconds
Guest Host Wendy Margolin: How to develop your one liner
Wendy Margolin is owner of Sparkr Marketing, helping service providers stand out with content marketing. Join her Sparks of Marketing Facebook group for weekly DIY Live marketing training videos for entrepreneurs on a budget and check out her website to get your Guide to Brand Your Business in a Day
2/23/2021 • 2 minutes, 24 seconds
Strong SEO
Blogging is often overlooked but It still is one of the best way to boost your GOOGLE Ranking.
2/16/2021 • 3 minutes, 22 seconds
Tech Minimalism
Doing an audit of your tools can help you live and work more simply. (Also, it can save you $$!)
2/9/2021 • 2 minutes, 23 seconds
Where are my people?
Taking some of the mystery out of the Social Media Circus by sharing some insight on the demographics of Social Media.
2/2/2021 • 3 minutes, 1 second
What should I pay for a Logo?
A logo is not a brand, But a BRAND needs a logo.
1/26/2021 • 2 minutes, 59 seconds
You are a Media Expert!
A few simple steps to get yourself on TV. Yes, that's right. YOU ON TV. or the Radio. You decide.
1/19/2021 • 4 minutes, 1 second
Play Bigger
If we don't play big, we don't grow.
1/12/2021 • 3 minutes, 2 seconds
Keeping it Legal, Your Website silly.
While I am not an advocate of spending extra $$ for frivolous things, A Lawyer and Privacy policies are not in the category!
1/5/2021 • 2 minutes, 53 seconds
Is your email Profesh enough?
Don't advertise for Yahoo.com, Promote your website by using a professional Email Address.
12/29/2020 • 2 minutes, 54 seconds
Guest Host Wendy Margolin: The First Year
Wendy Margolin is owner of Sparkr Marketing, helping service providers stand out with content marketing. Join her Sparks of Marketing Facebook group for weekly DIY Live marketing training videos for entrepreneurs on a budget and check out her website to get your Guide to Brand Your Business in a Day
12/22/2020 • 2 minutes, 31 seconds
The Perfect Opt-In For the Perfect Price
I created a Tools Opt-In to save you money and time!
12/15/2020 • 2 minutes, 39 seconds
Membership Solutions
Memberships are not as scary as they may seem at the start!
12/9/2020 • 2 minutes, 52 seconds
Guest Host Chris Gunkle: Category of One
Chris explains how being in your own category will propel your success.
12/1/2020 • 2 minutes, 43 seconds
Consistency in Efforts
We all have started something we didn't finish. This can hurt your business big time. Get it together, and back on track! You got this!
11/3/2020 • 2 minutes, 47 seconds
Podcasting Show notes/Scripts
A few tips on how to use show notes and scripts to always keep your podcast sounding polished!
10/28/2020 • 1 minute, 57 seconds
Guest Host Lorraine Ball: Every Ad Deserves a Landing Page
Lorraine shares her experience with Google ads and why Landing pages are so important! www.digitaltoolboxin.com
10/26/2020 • 2 minutes, 29 seconds
Close Deals Faster!
Having a contract electronically signed can make your life easier. No more chasing down a client who doesn't have a printer or doesn't know how to scan for a contract ever again!
10/19/2020 • 2 minutes, 5 seconds
Are you paying yourself enough?
If you aren't paying yourself, you aren't really a business owner, you are a job owner.
10/12/2020 • 3 minutes, 16 seconds
Guest Host Jake Winstanley: Three Unconventional Reasons to Start a Podcast
Creating a podcast isn't just about podcasting, its about ideal client groups and sales! Podkite.com
10/5/2020 • 3 minutes, 26 seconds
How to blog in less than 10 min a day
Don't waste time thinking about it, just DO It!
9/28/2020 • 2 minutes, 10 seconds
What should I blog about?
This is the easiest question to answer, yet the hardest concept to get across to entrepreneurs!
9/21/2020 • 1 minute, 48 seconds
Guest Host Lee Barnathan: Blogging Tips from a Pro
After 9 years of blogging, Lee shares his best tips you can use on your next blog! leebarnathan.com
9/14/2020 • 2 minutes, 39 seconds
Guest Host Eric Dickmann: Customer Relationship Management
Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns.
9/7/2020 • 2 minutes, 38 seconds
Startup Fatigue
We make so many decisions every day we don't realize when they experience Startup Fatigue.
8/31/2020 • 2 minutes, 21 seconds
Seven Social Media Myths
There are too many "Rules". Don't let them drag you down into social media despair!
8/24/2020 • 2 minutes, 30 seconds
Creating your signature service
Your signature service is probably staring you in the face, all you have to do is step back and look for it!
8/17/2020 • 2 minutes, 54 seconds
Perfect Time To Podcast
Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns.
8/10/2020 • 2 minutes, 2 seconds
Risk (Part III)
Part 3 on Risk. Yeah, its kind of an everyday thing!
8/3/2020 • 2 minutes, 44 seconds
Risk (Part II)
Risks are your job, they keep you moving forward.
7/27/2020 • 2 minutes, 35 seconds
New Beginnings
One Chapter coming to a close, one chapter starting!
7/13/2020 • 2 minutes, 38 seconds
5 ways to simplify your business
Simplification doesn't have to be complicated! Remember, you are the boss.
7/6/2020 • 3 minutes, 37 seconds
Website Maintenance
Your website is like your 24-hour salesman. Make sure you are keeping up with it on the regular!
6/29/2020 • 4 minutes, 16 seconds
Increase Cash Flow and Stop Chasing Payments
Recurring Payments are a great way to stop chasing payments and start making more money!
6/22/2020 • 2 minutes, 38 seconds
The life changing magic of a tidy computer
Tidy Desk(top), Tidy Mind.
6/15/2020 • 2 minutes, 19 seconds
Upgrade your business experience
Square is one of the best credit card processors, Invoicing, Payroll, POS, and more! https://squareup.com/i/EPAMPALONE
6/8/2020 • 2 minutes, 51 seconds
Ep. 14 Persuasion Vs. Convincing
Have you ever lost a client because you couldn't convince them of the value of the sale?
6/1/2020 • 2 minutes, 16 seconds
Ep. 13 Importance of Quitting
Does your brain ever tell you, we've done enough for today?
5/18/2020 • 2 minutes, 52 seconds
Ep. 12 Taking your in-person business > online
There are always options, even if they are only temporary!
5/11/2020 • 2 minutes, 10 seconds
Ep. 11 Never, Never, Never Give Up
Pandemic? No worries... You got this. No, seriously, you do.
5/4/2020 • 2 minutes, 55 seconds
Ep. 10 Making an Impact
We start our business because we want to share our passion. Even when we don't see the effects of our reach, it's there!
4/27/2020 • 2 minutes, 54 seconds
Ep. 9 Contracts
Contracts are usually not on our list of MUSTdo because they are so "expensive", however, if we don't have them the experience can cost us much more.
4/20/2020 • 2 minutes, 43 seconds
Ep. 8 Lifetime Deals
Snag some lifetime deals on software that has just been released!
4/13/2020 • 2 minutes, 50 seconds
Ep. 7 Create Recurring Payments
Save time and money chasing your invoices!
4/6/2020 • 2 minutes, 20 seconds
Ep. 6 Money as a Motivator
Be your own encourager with a little boost every time you score!
3/30/2020 • 3 minutes, 5 seconds
Ep. 5 Your Meetup Profile
No one tells you how your meetup profile affects the events you see.
3/23/2020 • 2 minutes, 57 seconds
Ep. 4 Client Request Management
How to keep track of client requests. Tickets are the way to go if you are a service based business.
3/16/2020 • 2 minutes, 44 seconds
Ep. 3 The book that changed my life
I have always been skeptical when people say this. Now, I know it is true.
3/9/2020 • 2 minutes, 28 seconds
Ep. 2 What should I pay for a logo?
There is one right answer. That happens to be, you don't need just a logo. You need a brand.
3/2/2020 • 2 minutes, 19 seconds
Ep. 1 What is Absolute Marketing?
This will be the first of many 2 min podcasts to share a tip about marketing and business related topics!
