This week on the podcast, Michelle is joined by author and speaker Henry Adaso. They discuss the process of getting to a good idea, how you can find your best method, and why people should shift from result-driven goals to process-driven goals. His expertise in content strategy, social media, inbound marketing, demand generation, SEO, and email marketing allows him to explore the integration of emerging platforms with traditional sensibilities. Henry has a B.Sc. in Marketing from Colorado State University. He is a decorated marketer, winning over a dozen marketing awards, including ANA, AMA, and BMA honors, and was named one of the top social media influencers by the Austin American-Statesman. He is also a proud AAMA Member. Henry is the author of two books Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales and The Gap: Navigating the Most Difficult Part of a Dream. The latter has an endorsement from one Seth Godin.  Contact Henry Adaso https://www.henryadaso.com/ https://www.linkedin.com/in/henryadaso/ https://www.instagram.com/henryadaso/   Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/