In this episode, host Michelle J Raymond interviews Ali Schwankie, a seasoned marketing expert, about effective strategies to help businesses grow on LinkedIn. They discuss the importance of standing out, being consistent, and creating content that engages the audience. They also talk about the ways to address common challenges people face on LinkedIn, like fear of judgment and uncertainty about what to post. The conversation also touches upon the power of thought leadership versus attention seeking content. The key moments in this episode are: 00:00 Introduction to the Show 00:24 The Importance of Standing Out on LinkedIn 01:36 Overcoming the Fear of LinkedIn 04:59 The Challenges of Staying Focused on Social Media 07:02 The Power of Consistency in Social Media 11:25 The Role of Thought Leadership in Staying Top of Mind 21:44 The Impact of Ghostwriting on Social Media Presence 28:55 Conclusion: The Power of Taking Action  Connect with Ali Schwanke on LinkedIn - https://www.linkedin.com/in/alischwanke/ ABOUT MICHELLE J RAYMOND  Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond  

In this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends. The episode concludes with a clarification on LinkedIn's Top Voice badges. Lastly, she invites listeners to take part in her free LinkedIn profile transformation challenge. The key moments in this episode are:00:00 Introduction to the LinkedIn for B2B Growth Show00:14 Why You Should Stay Updated with LinkedIn00:40 Key Topics for Today's Discussion01:35 Free vs Premium LinkedIn Accounts: A Deep Dive06:55 The Pros and Cons of LinkedIn Sales Navigator08:57 LinkedIn Events and Live Tab: What's New?11:21 LinkedIn Company Pages: Features and Updates14:31 LinkedIn's New Short Form Videos: A Closer Look16:39 Understanding LinkedIn's Top Voice Badges21:00 How to Connect with the Host on LinkedIn22:02 Join the LinkedIn Profile Transformation Challenge23:28 Conclusion and Final Thoughts ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@MichelleJRaymond #linkedIn #linkedintips

In this episode of the LinkedIn for B2B Growth Show, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity. Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about the power of authenticity in B2B marketing. The key moments in this episode are: 00:00 Introduction and Welcome 00:19 Discussing Authenticity on LinkedIn 02:06 Authenticity in Marketing 05:58 The Role of Authenticity in Social Media 07:07 The Importance of Authenticity in Today's World 08:09 The Struggle of Being Authentic on LinkedIn 10:39 Balancing Authenticity and Professionalism 17:22 Fostering Authenticity in a Business Environment 22:36 Balancing Authenticity with Brand Image 28:13 Final Thoughts and Actionable Tips Connect with Gina Balarin on LinkedIn - https://www.linkedin.com/in/ginabalarin/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our B2B Growth YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedIn #authenticity #b2bmarketing

Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024. She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and accountability will help achieve big goals. Key moments in this episode - 00:00 Introduction and New Year Reflections 00:42 Celebrating Achievements and Setting Goals for 2024 02:07 The Importance of Branding and Rebranding 03:22 The Power of Consistent Branding Across Platforms 05:45 The Role of LinkedIn in Business Growth 11:30 The Importance of Content Planning 14:42 The Power of Persistence and Embracing New Habits 15:32 Conclusion and Call to Action Mentioned in this Episode 30 Day LinkedIn Profile Transformation Challenge - https://youtube.com/playlist?list=PLk7fk9H7NZM0FSCU6YYBjVKM0JNcEP31C&si=DFoOeJerNB2zE34J The LinkedIn Branding Book and BONUS Brand Squared Workbook - buy here https://mybook.to/The_LinkedIn_Branding_Book Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages (Second Edition) - buy here https://getbook.at/BusinessGold Get your ticket for Social Media Marketing World here - buy here https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth