Just when you thought we were done talking about Shopify… This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-commerce platform around? Then, Nik and Moiz take on Faire, the wholesale channel selling boutique items at wholesale prices. Is it a good thing or bad thing that it threatens to reveal just how much your competitors are willing to pay at wholesale prices? And later, Nik dissects a viewer-submitted website, doling out his expert tips on how to optimize any DTC website. Trust us when we say, you won’t wanna miss this segment if you’re looking to increase conversion rates for your site!    Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons. Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats.  America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead? Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go?     Tune in for that—and more.      Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons.   Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.   Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited     00:00:24 - Maximizing Facebook Ad Campaign Efficiency 00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops 00:13:30 - The Future of Affiliate Marketing 00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition 00:25:18 - How Bloom Outshines the Competition 00:28:14 - Successful Fundraising Stories: Sanzo and nut pods 00:29:08 - Average Check Sizes in Fundraising 00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised 00:33:52 - Website Audit on the Next Episode     Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions. We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges of learning how to measure TV ad success to harnessing the power of UGC to cut ad costs, to creating vanity landing pages and more, the guys get down to the brass tacks about how much you can expect to spend when making the transition into TV. And later, Nik and Moiz reminisce about the possibilities of AI when it comes to customer service, the stupidity (or genius) of Apple Vision Pro, and reveal exactly what Google’s new efforts to combat spam mean for your brand this month.    00:00:00 - Google's Email Changes: What's New? 00:01:17 - The Role of Podcasts and TV in a Mixed Media Strategy 00:06:55 - Podcasts vs. TV: Consumer Preferences 00:10:05 - The Flaws of Traditional TV Ratings 00:12:40 - Reverse Engineering Product Market Fit 00:14:47 - Google and OpenAI Revolutionize TV Ads 00:20:43 - Using UGC to Cut Video Ad Costs 00:26:02 - The Cost of TV Advertising 00:33:07 - Google Cracks Down on Email Spam 00:39:15 - Apple's Ad Platform: What's New? 00:40:00 - The Future of Barcodes: QR Codes 00:44:58 - Website Conversion Rate Optimization Audit   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali   Outperform the competition and improve your contribution margin profile. See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

This week, Nik and Moiz are digging into the showdown between the Trump and Biden campaigns' websites, and how they're currently stacking up against each other. Dive into the differences between the Trump and Biden campaigns' websites, with and how their landing page design and copy are critical to resonate with audience. The boys will also begin digging into Tatari's DTC Industry Report and breaking down some of their key takeaways, north star metrics, and the effectiveness of TV advertising and the impact of content in the upcoming election. 00:00:00 - Nick's Experience at the EPR Event 00:00:41 - Analyzing Ad Funnels and CRO Tips 00:01:19 - Comparing Trump and Biden Campaigns 00:07:23 - Text-Heavy Website: Trump's Ad Strategy 00:10:53 - Powerful Upsells and Checkout Strategies on Trump's Website 00:17:26 - The Impact of TikTok on the Presidential Election 00:20:42 - Decreased Web Traffic for Biden and Trump 00:22:23 - Insights from Nick Cannon's Campaign Report 00:23:06 - Choosing the Right Metric for Marketing Success 00:24:13 - Understanding Profit vs. Revenue Metrics 00:24:34 - How to Decide Where to Spend Ad Dollars 00:29:35 - The Majority Invest in Paid Social Media 00:30:55 - The Impact of TV Advertising Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Outperform the competition and improve your contribution margin profile. See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited

Nik and Moiz break down the latest findings in the “Business of Fashion” article detailing several brands looking to make their exit in 2024. How do the valuations of brands like Dagne Dover and True Classic line up? Are they overshot or in line with the powerful branding these companies have taken advantage of? Then the guys get into the nitty gritty details of Rare Beauty’s latest string of announcements, including a new product line launch and the release of their content-based relaxation videos, the Comfort Club. Is this a genius move or the bloated move of a company that’s feeling themselves a little bit *too* much? And later the guys dissect whether or not clothing rental companies are dead, chat about the latest surge in Facebook Ad prices, and explain the latest email changes happening with Gmail and Yahoo, including what one-click unsubscribe might mean for your business.    00:00:00 - Snowstorm Hits New York City 00:00:20 - How to Bypass Paywalls for Fashion Articles 00:01:33 - Dagney Dover: Slow and Sustainable Brand Building 00:04:10 - Questioning the Valuation of Dagney Dover 00:08:00 - Should True Classic Go Public? 00:11:30 - Rent the Runway and Stitch Fix: The Rise of Clothing Rental Companies 00:18:31 - Selena Gomez's Rare Beauty Thrives 00:29:33 - Email Changes Coming in 2024 00:37:07 - The Need for Real-Time Facebook Ads Data   Read the Business of Fashion Article here.   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali   Outperform the competition and improve your contribution margin profile. See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

Nik and Moiz are joined by special guest Rob Schutz, who shares his fascinating career journey and insights into the early days of BarkBox. As the former VP of Growth, Rob discusses the challenges and successes of building the BarkBox brand, including how the company capitalized on early organic growth and leveraged the power of social media and influencers to rise to the top of the subscription box food chain. He also shares his experiences with other Barkbox ventures, such as BarkPost, BarkBuddy, and reveals exactly what happened to the failed BarkCare.  Later, Rob chats with the guys about the evolution of his new healthcare tech company, Ro, unveiling the unique set of challenges he’s faced in scaling a PCP platform and explaining how it differs from BarkBox, before talking about his current endeavors in growth marketing consulting and domain acquisition.   00:00:49 - From Healthcare Consulting to Daily Deals Entrepreneur 00:05:28 - The Power of an Engaged Email List 00:11:42 - From Startup to Facebook User Acquisition Manager 00:16:52 - Barkbox's $25 Million Success Story 00:23:14 - Launching a BarkBox’s Full Line of Products 00:27:01 - Building a Company for Dogs: Maximizing Dog Joy 00:28:42 - The Highs and Lows of Barkbox's Success 00:37:55 - From Barkbox to Ro 00:42:55 - Ro's Remarkable Growth 00:46:39 - The Evolution of a Health Company 00:55:50 - The Art of Buying Expensive Domains   Follow Rob:  LinkedIn: https://www.linkedin.com/in/robschutz/   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Outperform the competition and improve your contribution margin profile. See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

Bankruptcies, failed roll-ups, and ad-spend-eating robots—sounds like the only proper way to kick off the New Year, yeah? Nik and Moiz are back, and they’re breaking down everything you might have missed during the holiday vacay, including the string of December bankruptcies that left several brands ringing in the new year with dashed dreams and bottles of champagne to kill the pain. Then, later they discuss the difference in thinking between first-time and second-time founders, the acquisition of several brands by Fraser’s Group and THG, and what happens when a corporation accidentally kills off its entire brand ethos (we’re looking at you, VF Corp). And it wouldn’t be the new year without two men behind a microphone dispatching their best predictions for 2024, now would it? The guys discuss why you might want to consider selling that Shopify stock you’ve been investing in (it’s been nice knowing you, buddy), why Amazon is threatening to go postal, and why Moiz simply can’t refuse sassing off about the price of SaaS.    00:00:27 - December: The Month of Bankruptcies and Engagements 00:01:34 - Which Ad Platform is Most Effective for Newsletter Ads? 00:05:13 - Maximizing Ad Spend on Twitter 00:07:15 - Building a Brand for Success 00:14:38 - The Impact of Sales Tax on E-commerce Businesses 00:25:47 - Recent Acquisitions: Distressed Brands Bought 00:26:49 - Building Multiple $50 Million Brands 00:30:41 - Balancing Corporate Functions and Brand Ethos 00:32:50 - Who's Failing at Brand Roll-Ups? 00:33:50 - Facebook and Instagram Threaten Shopify 00:39:25 - The Future of SaaS Pricing in E-commerce 00:40:36 - The Battle Against Bot Traffic   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali   Outperform the competition and improve your contribution margin profile. See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

You’ve got questions. They’ve got answers.  Nik and Moiz are dipping into the Slack channel again to answer your biggest DTC questions. And they’re not holding anything back this go-round. Which SaaS platforms are, *pardon our French*, complete sh@#, and which ones are worth your time?  The guys break down exactly what you should be looking for when considering a software service and which red flags should leave you running like the plague. Nik and Moiz aren't afraid to name names, so yeah… Our lawyers are gonna love this one. Return a purchase once, shame on me. Return a purchase twice, ok, we’ll let it slide. Return a purchase thrice? You’re only getting away with this if you’re one of our best customers. The guys pontificate on how best to handle nightmare returns—what should be your limit, how should you be thinking about customer service, and what does any of this have to do with a thwarted terrorist attack on Margaret Thatcher? And stay tuned because later, the guys talk some more crap about SaaS (we’re gunning for you, ERPs) before explaining the difficulty of organic growth. How much should you invest in organic before leaping into paid? And why are apparel brands so risky? Can capitalizing on FOMO and image perception help these brands capture more top-of-funnel leads?   Tune in for that, and much, much more!   00:04:41 - Commonly Pitched SaaS Companies in E-commerce 00:14:10 - Overpriced Influencer Platforms: No Value 00:16:59 - Balancing Customer Service and Experience 00:25:09 - Overpriced Software: The Rip-Offs 00:29:12 - The Process of Creating a New Scent for Native Deodorant 00:38:03 - Organic Posting vs. Paid Ads for DTC Brands 00:44:35 - The Future of Websites in E-commerce 00:46:42 - TikTok Shop vs. Facebook's E-commerce 00:51:27 - Marketing Lifestyle and Apparel Brands 00:56:28 - How Collabs Make Your Brand Relevant   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali Outperform the competition and improve your contribution margin profile.  See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

What are the marketing ops like for one of DTC’s biggest beauty brands?  Cody Plofker, CMO of Jones Road Beauty, drops by the pod to chat with Nik and Moiz about how the brand doubled its Black Friday sales this year.  And *spoiler alert*, they used the EXACT same game plan they have for the past three years…. so what about this year’s sales made it so darn successful this time around?  Forget discounts and high-pressure Cyber Weekend sales tactics because Cody reveals exactly how Jones Road leveraged tactical exclusive offers, like their Miracle Balm Kit, to garner a whopping $25 million plus in sales over the four-day weekend. And later, Cody discusses the importance of creative diversity in ads, the challenges of competing in the clean makeup and beauty space, and how to drive customer engagement using online quizzes. Plus what’s been the impact of email marketing on Jones Roads revenue?    Tune in to find out Cody’s best estimate and his predictions for the future of Jones Road!    00:00:49 - The Journey of Jones Road Beauty's Chief Marketing Officer 00:04:11 - Cutting Through the Noise: Jones Road's Competitive Launch 00:10:33 - The Shift to In-House Advertising 00:15:10 - How Quizzes Drive Sales for Jones Road 00:19:46 - Effective Full Funnel Approach for Black Friday Sales 00:28:16 - Black Friday Deal: Four Mini Miracle Balms for $68 00:33:38 - The Impact of Email Marketing on Revenue 00:35:17 - Boost Your List Growth with SMS Number Collection 00:36:29 - The Success of Miracle Balm 00:40:53 - Lessons Learned from a Million-Dollar Black Friday 00:42:08 - How to Maximize Facebook Ad Spend 00:45:44 - Deciding on the Perfect Tech Stack 00:49:19 - Black Friday Revenue and Brand Building   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Check Out Jones Road:  Website: https://www.linkedin.com/in/cody-plofker-47a29b120/ Follow Cody:  LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali   Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

True Classic’s mastermind strategist is back, so get ready to take notes, because you simply can’t afford to miss a single word DTC’s biggest disrupter has to say.  Ben Yahalom, President of True Classic Tees, joins Nik and Moiz to dissect the brand’s Black Friday and Cyber Monday performance. What was True Classic’s ad spend like? What channels did they see their biggest wins on? And what were the biggest challenges to planning their inventory?  Ben gives an insider’s look into True Classic’s performance, explaining the importance of creating personalized customer journeys and highlighting the power of profitability forecasting in managing your ad spend.  Plus, we’ve said it before, and we’ll say it again—if you aren’t creating bundles, you need to be. But don’t worry, because Ben’s here, revealing exactly how DTC’s top dog creates a game-winning bundle. For that and much, much, more, tune in now because this episode’s pure DTC gold! 00:00:52 - Meta's Record-Breaking Black Friday Sales 00:06:32 - The Cost of Meta Ads 00:08:27 - Exploring Effective Advertising Channels for E-commerce 00:10:20 - Analyzing Customer Behavior During Black Friday 00:12:21 - Using Post-Purchase Surveys to Maximize Marketing Potential 00:14:11 - Analyzing Membership Performance During Black Friday 00:15:25 - Optimizing Your Black Friday Strategy 00:29:46 - Building a Profitable Finance Stack for Direct-to-Consumer Brands 00:33:08 - Maximizing Sales During Black Friday 00:36:35 - Ben Shapiro's Relentless Mindset: Saying No to Any Job 00:36:59 - The Challenges of Inventory Planning and Ad Spend 00:40:30 - Dealing with ADA Lawsuits: A Guide 00:41:32 - Achieving Profitability: The Real Challenge Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

Is the post-turkey haze making the details of your cyber weekend feel a little blurry? Wondering what sales you missed and what deals you might have blacked out on?  Let the Black Friday/Cyber Monday hangover begin! But don’t worry because Nik and Moiz are here to break down all the dirty details about what went down this past weekend in case you can’t remember.  Find out why this Black Friday/Cyber Monday marks the comeback of consumerism and why it was a HUGE win for DTC. The guys share the biggest lessons from Stripe’s $14.4 billion win and explain how Shopify absolutely nailed it this past weekend.  Who were the big brand winners, and which companies should be ashamed of their lackluster performance? And that’s the one thing Moiz can’t believe brands aren’t doing on their websites? Tune in to find out!   00:00:25 - Black Friday Winners: Shopify and Klaviyo 00:02:07 - Stripe's Dashboard Tracks Black Friday Sales 00:03:55 - Stripe Processes $14.4 Billion Transactions 00:05:51 - Ingenious Black Friday Marketing Ideas 00:11:19 - High AOV Brands Thrive on Facebook 00:15:20 - Comparing Black Friday vs Regular Facebook Ads 00:17:45 - Black Friday Shopping: Overwhelmed vs. Organized 00:22:33 - Unsubscribing from Black Friday Emails 00:23:45 - TikTok's Success Soars on Saturday   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali   Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

We can’t all have Emily Ratajkowski repping our DTC brand (trust us—we’ve tried). So how do we get that same EmRata leverage if we don’t all have the celebrity pull to build brand awareness?  Nik and Moiz break down various strategies for your DTC brand, including utilizing email swaps, considering third-party retailers, and refining your e-mail flows. Should you even bother with showrooms like Showfields or are they a legit scam?  And later, they guys tackle the latest news in Google's pricing transparency initiative. It may be great news for consumers, but what does it mean for your DTC business? Plus, Nik shares his best insights into how brands can incorporate charitable initiatives into their business models.  00:01:44 - Creating Products for Charitable Causes 00:05:28 - App Donates Money from Receipts 00:12:15 - The Power of Network Effects in Shopify Apps 00:15:42 - The Intersection of Retail and Media at Showfields 00:29:10 - Google's Pricing Transparency Initiative Impact 00:34:44 - The Impact of Black Friday on Shopping Habits 00:35:53 - Generating Brand Awareness for Small Brands 00:37:45 - Easy Ways to Boost Brand Visibility 00:44:38 - Utilizing Third-Party Retailers for Marketing Success 00:48:37 - The Importance of a Welcome Flow in E-commerce 00:53:20 - The Power of Organic Marketing 00:55:32 - Top Black Friday Deals and Earnings Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

Lululemon, Mirror, Dollar Shave Club, SmileDirectClub, WeWork... In this day and age, it’s insane that businesses can literally disappear overnight. Except for maybe that last one… because honestly, we all saw that one coming.   This week, Nik and Moiz are giving all the dirty details straight from the bankruptcy files of Dollar Shave Club and SmileDirectClub’s legal filings. They’re diving deep to break down the dismantling of these once-promising e-commerce brands, dissecting how SmileDirectClub went from a $9 billion evaluation into nearly $900 million worth of debt and detailing how the acquisition of Dollar Shave Club from Unilever fell apart.  And later, they guys touch on other topics, including Alo Yoga's rumored fundraising efforts and the challenges faced by e-commerce brands in 2023.  Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details. Shopify businesses with more than $500k in yearly net sales qualify. 00:00:00 - New York's E-commerce and Marketing Updates 00:02:15 - Smile Direct Club vs. Dollar Shave Club 00:07:55 - Smile Direct's Bankruptcy and Debt Crisis 00:23:15 - The Challenges of Spending Billions on Facebook Ads 00:23:48 - Unilever's Regrettable Acquisition of Dollar Shave Club 00:33:05 - Roan Buys Out Investors for Growth 00:34:51 – Alo Yoga Seeks $10 Billion Valuation 00:39:34 - 2024 Outlook for E-commerce Brands 00:42:09 - Google Pricing Transparency and Charitable Business Ideas  Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Do you have the right formula for creating an elite-level e-commerce team?  Mr. Sharma certainly thinks he does—and he’s spilling his top secrets to building a winning DTC team in this special live episode from Marketingland 2023.  The guys also dive into the latest stats from October’s Amazon Prime Day, pontificating on when other brands will start to create e-commerce shopping days of their own. *Fingers crossed* we can expect Chewy’s “April Drool’s Day” or Walgreens’ “Drug Deal a Day” to drop any day now. Plus, what’s up with the recent string of Amazon aggregator failures? Are the growing struggles of rollup businesses in the e-commerce space a bad omen of things to come? And later, Nik and Moiz share their top tips for building an effective landing page before jumping into a live audience Q&A session.  00:00:00 - Polarizing Segment: Guess That Company 00:03:37 - The Key to Success: Winning Teams 00:07:14 - The Power of Creativity in Marketing 00:12:31 - October Prime Day Sees Huge Growth in Sales 00:16:03 - When Will Retail Giants Launch Their Own Shopping Day? 00:18:47 - The Rise and Fall of Amazon Amazon Aggregators 00:26:43 - The Three Purposes of Landing Pages 00:32:04 - The Importance of Fast Delivery in E-commerce 00:35:27 - Navigating Walmart as a Premium Brand 00:38:31 - Affirm Tests Buy with Prime on Amazon and D2C Sites 00:40:25 - Start with Website Innovation, Not Amazon 00:42:46 - Join the Second Best Podcast   Smart operators know that actively managing cash flow is a real unlock to increase profits.   Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Battle stations ready? Prepare to be locked and loaded because this ep the guys are breaking down everything you need to know to plan for the biggest shopping event of the year. Nik and Moiz share their top strategies and tips for Black Friday and Cyber Monday—from email marketing to postcards and bundling, they’ve got you covered to help maximize your sales during the holiday rush. Plus, learn why engaging your existing customer base, activating influencers and affiliates, and leveraging social media platforms like TikTok can increase your sales and boost your ROI to new heights. You won’t wanna miss this jam-packed season finale!   00:00:15 - Strategies for Black Friday 00:12:13 - Maximizing Discounts on Black Friday 00:14:25 - The Importance of Auto-Applying Free Gifts 00:19:55 - Facebook Ad Spending Skyrockets Before Black Friday 00:24:00 - Maximizing Black Friday Ads on Facebook 00:26:53 - TikTok's Impact on E-commerce 00:32:50 - Personalize Your Black Friday Marketing 00:40:26 - How to Win Back Churned Customers in a Subscription Business 00:48:04 - Optimal Email Frequency for Black Friday Marketing 00:52:26 - Utilizing Affiliates for Black Friday   Smart operators know that actively managing cash flow is a real unlock to increase profits.   Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Hold on to your butts. Cause this ep’s unleashing all of the best tips and tricks any founder launching their e-commerce brand must know.  Nik and Moiz are sharing their insights about exactly what your tech stack should look like, why strong product messaging is the #1 thing your brand should focus on, and what the five essential components of launching any brand should include. And don’t think they’re skimping out shipping or teaching you how to choose the right 3PL company. If you’re doing it through a Google search or social media ads, STOP WHAT YOU’RE DOING RIGHT NOW. And tune in now because the guys are gonna talk you through exactly what to do next.  Just remember to fill out the survey at the end of this podcast and leave us your shirt size.   00:01:53 - The Five Pillars of Brand Launch Success 00:03:36 - How to Build a High-Converting Website 00:05:01 - Building a Strong Organic Social Presence 00:10:42 - Avoid the Mistake of Custom Website Development 00:14:34 - Launching a Brand: Order Tracking 00:18:52 - Optimizing Your Site for Customer Acquisition 00:20:52 - Designing Products with Shipping Costs in Mind 00:26:36 - Negotiating Discounts and Payment Terms 00:28:34 - Enhancing Customer Experience: Unboxing vs. Marketing 00:35:46 - Optimizing Credit Cards and Finance 00:37:25 - How to Start a Business with Minimal Investment 00:38:47 - Choosing Between Wholesale and Direct-to-Consumer 00:41:59 - How to Reach $5K a Day with Unique Selling Propositions   Smart operators know that actively managing cash flow is a real unlock to increase profits.   Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Why fight the system when you can actively exploit it?  This week, Nik and Moiz are exploring the credit card rewards landscape and divulging their must-have cards and strategies for maximizing savings for your e-commerce brand. Should you go with cash back or points? Which card is the best for your biz? Then, the boys dissect the recent Klaviyo IPO and break down the company's valuation, revenue, and growth. Discover why Klaviyo's IPO is a big win for the e-commerce industry and learn about the key players and stakeholders in the company.  Plus, why does the founder card always trump a hired gun? Tune in to find out!    00:01:48 - Credit Card Rewards in E-commerce 00:08:05 - The Tax Implications of Credit Card Cash Back 00:14:30 - Maximizing Credit Card Rewards: Cash Back vs. Points 00:17:58 - Klaviyo and Instacart: IPO Twins 00:24:35 - Klaviyo's $213M Marketing Expenses in 2022 00:30:33 - Klaviyo's Unique Segmentation Revolutionizes E-commerce 00:38:53 - Analyzing Valuations of Shopify SaaS Businesses 00:45:06 - Klaviyo to Go Private After Founder's Departure   Smart operators know that actively managing cash flow is a real unlock to increase profits.   Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Why is it next to impossible to understand cannibalization? …And we are talking about the fun kind. Don't worry—you're not the only one. Nik and Moiz are hitting up the Slack chat to answer a few of your burning DTC questions. First, Moiz takes a dive into the multiverse, explaining what he would have done differently with Native Deodorant had he launched in 2023.  Then the guys explain how to manage paid media for higher ticket items—and what’s Leo Dicaprio got to do with it? Hint: All you have to do is sell me this pen.  Plus, the guys reveal their playbook for scaling a brand into the millions and explain the four main things you absolutely must do to improve the metrics of your landing page.  Smart operators know that actively managing cash flow is a real unlock to increase profits. Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali

Television isn’t dead. Find out exactly how and why your brand should be utilizing television ads to boost your marketing strategy. Nik and Moiz chat with Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) about the ins and outs of TV advertising, including the differences between various platforms, the pros and cons of using various targeting strategies, and which creative approach is best for different stages of development. Should you go broad or targeted? What’s the difference between linear and streaming? Which format should you test creative on first? Stay tuned as Juhi and Austin debunk some common myths about TV advertising and share their insights like how much you should really be spending on your ads.   00:02:09 - When Does TV Testing Make Sense for Brands? 00:11:43 - Will AI Win or Lose in the AI Arms Race 00:13:08 - Fabletics: Broad or Targeted Marketing? 00:18:57 - The Shocking Cost of TV Ads 00:20:18 - Breaking the Myth of TV Advertising Costs 00:25:12 - The Impact of Celebrity Content 00:29:06 - Marketing Hill I Will Die On 00:34:35 - The Rise of DTC Brand Integrations 00:39:27 - The Cost of Streaming vs. Linear TV 00:46:54 - Maximizing TV Campaign Success: Key Elements to Consider 00:48:25 - Effective TV Advertising Strategies Revealed 00:53:44 - Teaching Story to Your Team 00:58:25 - Moonshots: Would You Eat Lab-Grown Meat?   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.  Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali Follow Juhi:  LinkedIn: https://www.linkedin.com/in/juhi-p-91b35449/ Follow Austin:  LinkedIn: https://www.linkedin.com/in/austin-santino-26b114112/   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.  Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

How did one of Amazon’s best-selling nutrition companies just get blacklisted from the site?   Nik and Moiz discuss the real reason Bloom Nutrition just got the boot—and turns out, it’s not *quite* as bad as you think… which honestly might make this story crazier. Then, meet the #1 bestselling brand on Amazon you’ve probably never heard of. Why’s this bedding giant making Moiz have an existential crisis? And how can business owners live with the fear that they're not doing enough?  Later, Nik and Moiz discuss what the buyout of Hostess to Smuckers means for the snacking industry.  Are we finally done with kale chips and other healthy snacks that taste like shit? If the guys have a say in it, yes, yes we are.    Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

If you paid for it, you should be making the most of it. So are you getting your money’s worth from your paid advertising? Don’t worry— Nik and Moiz are here to dissect the ins and outs of exactly what you should (and should not) be getting out of your paid social strategy.  The guys break down the importance of setting up a proper Facebook funnel, explain why comment moderation is the crux hold of any paid social strategy, and unveil exactly how much you should be spending on creative.  So, tune in to find out their best advice for moderating internet trolls, the 5 aspects of paid that will absolutely make or break your DTC brand, and their unfiltered thoughts about the actual effectiveness of creative.    Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Want more advice? Check out the Limited Supply YouTube page for more insider tips.   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

How can you harness the power of has-beens for your brand?   This week the guys are exploring the hidden world of infomercials—and explaining why they’re one of the most underutilized— and best— forms of validation for your brand.  Nik and Moiz also unveil their best tips for creating a killer landing page, including the top five things you absolutely must do to ensure it converts. If you aren’t incorporating things like buy now, pay later options, price per unit, or fail-safe options, then you cannot afford to miss this episode. Plus, what are the most valuable lessons the guys have learned from working with affiliates? And what percentage of your cut should you be promising them? Tune in to find out!   0:00 The Agenda 2:39 Affiliate Marketing 19:00 Infomercials 27:42 Landing Pages   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

You have DTC questions, they have answers. Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions.  Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And why is Moiz all in on Pinterest ads? Because seriously…. he might be the only person left on Pinterest at this point.  Plus, what are the three tools you absolutely must have if you’re limited on time and resources bootstrapping your brand? And don’t forget to join their Slack group if you’ve got questions you want to see answered!   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Does iOS 7’s new privacy and tracking protections spell disaster for SMS, affiliate link, and email tracking measures? Or is this not as big of a deal as it initially seems?  Moiz and Nik are dissecting the latest in D2C news, including how Amazon is pushing to reduce the number of boxes by creating their own packaging… because we all know that Amazon cares deeply about the environment, right? Then, what happened to Allbirds? And how do one-hit-wonder brands break free from the constraints of their staple products and successfully launch new offerings without going for broke? Plus, the boys tackle fashion's latest major acquisition of brands like Michael Kors, Jimmy Choo, and Versace.   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

What kind of C-Suite morons divulge their entire Black Friday strategy to the world for free? Our two morons, that’s who. And that’s why we love them. Nik and Moiz are opening their entire Black Friday playbook, and it’s loaded with some of the most valuable advice they’ve ever dropped on the pod before. And honestly? We’re not sure how they’re gonna stay in business after this one. Don’t miss out on their top tip on bundling products like a pro, how to optimize your landing page for upsells, and how often you should be sending out those SMS texts and emails on the day of your big sales. All that, plus much, much more, for making a killing this November.  Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance. Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali