In this episode, I’m addressing why your cancellation policies are pissing your clients off and how to avoid losing clients over it including my genius "one-time emergency" policy that not only protects your income but also builds trust with clients. I share personal experiences that led to the creation of this business boundary-setting policy, ensuring a win-win for both parties with an emphasis on the importance of clear communication and enforcing policies to maintain a sustainable and successful business long term. Tune in to discover how to handle last-minute cancellations gracefully while minimize lost revenue and pissed off clients. Here’s the key takeaways of this episode:  Understand the purpose of cancellation policies and how to enforce them (people pleasers - you’re going to want to hear this!). How to head off any unhappy clients BEFORE there’s an issue and how to best communicate policies so everyone is on the same page. GAME CHANGER - Introducing the "one-time emergency" cancellation policy for a win-win-win solution for you, the business AND the client. 🚀 Grab your free example policies download at www.thelashpreneur.com/policies and finally take the emotion out of enforcing your policies! 🌟

In this week's podcast, join me in a candid conversation with one of my Society Xcelerator students Sidney Graham, owner of Living Loved LLC,  who cracked the code to business growth through hiring her first PROFITABLE team member last year. Listen in as we explore Sidney's journey to hiring, navigating the challenges of delegation and the joy of reclaiming time. Hear just how having a proven step by step process of hiring and onboarding a new team member set Sidney up for repeatable success she can wash, rinse, repeat as her business continues to grow. The key highlights from this episode are: How following a proven process took a lot of the stress and costly mistakes off the table for Sidney so she could hire the RIGHT way!  The game-changing impact of understanding and leveraging your business numbers and which numbers matter when hiring a team member. How your business can be competitive in the hiring marketplace with a really streamlined and efficient hiring process. Feeling inspired? Don't miss our "Build a Team, Live Your Dream" masterclasses happening THIS WEEK so you can learn the 3 phases of hiring your first (or next!) PROFITABLE team member - the right way. Save your spot now as these free classes are only being held THIS WEEK www.thelashpreneur.com/buildateam. Let's turn your business dreams into reality!  

Hey lashpreneurs! 👋 Ready for me to shatter the myth that everyone in the beauty biz wants to rock a solo salon suite? 🤔  In my latest episode, I unravel the real reasons behind the Salon Suite trend and spill the tea on why business ownership is NOT necessarily the ultimate beauty industry dream. I spill the beans on the industry's shady (ahem and illegal) hiring practices and why they're steering professionals away from true success and stability to have a long career in this industry. 🚀 Plus, I've got the evidence that there are LOADS of talented individuals dying for great employment opportunities – they just need YOU to create them! In fact, you can hear it directly from legally classified employees of one of my long time clients - who LOVE their job and the work environment and culture they experience at Lashtastic Lounge in Kernersville, NC  - listen to their experience as employees who have ZERO desire to go out on their own on episode 230 HERE. 🌟 Exciting news: My MOST popular Team Building Training is BACK! Registration for my Free "Build a Team, Live Your Dream" masterclass kicks off on January 17th with class dates starting the last week in January. 🗓️ Register starting on Jan 17 at www.thelashpreneur.com/buildateam and get ready for a game-changing 2024!   

Hey, Lashpreneurs! In this week's episode, I dive into the necessary “artistry” of creating a well-organized and efficient business - PROCESSES! We tackled the challenges of being a business owner tackling ALL THE THINGS, especially when starting from scratch. The key takeaway from this episode is hands down the power of processes – the backbone of a successful business - and how PROCESSES are what create a well oiled machine of a business and actually free you up to either take more clients or take less time in running your business. From handling finances effectively, streamlining customer service, to mastering your application and client results, I share just how processes lead to freedom and scalability in your beauty business. I challenge you to start to look at your business through the lens of processes to regain time freedom, get some mental bandwidth back so you’re not having to re-invent the wheel every single service, and start to create a well-oiled machine for YOUR business.  SPECIAL ANNOUNCEMENT: Mark your calendars for my most popular team building training "Build a Team, Live Your Dream" masterclass, where I’ll guide you through how you can take those processes that have built your business… hire a STELLAR team member and have THEM start to follow those processes you can stop trading YOUR time for money and start growing your business without growing your time spent in it! 2024 is your year of biz growth and gains - so don't miss out on this masterclass – registration for this class opens Wednesday, January 17th at www.thelashpreneur.com/buildateam. I can’t wait to see you LIVE in one of my upcoming classes!

For the first episode of 2024, we're diving deep into the nitty-gritty of what it takes to rock your beauty business in 2024! We're talking making friends with the concept of failure and overcoming perfectionism, speaking the language of business to know what decision to make next in your biz, creating a killer customer experience and avoiding upset customers BEFORE they ever experience a problem, and the game-changing shift that happens in business when you can start to outsource and delegate time consuming to do’s. 🚀 If business has confusing, overwhelming, or you’ve been overworked and underpaid - this is a MUST LISTEN episode to kick off the new year with a reset in how to make this year - your best year ever cause… "If you don't know it,  you can't grow it." 🌱  Plus, mark your calendars! 🗓️ I'm beyond thrilled to announce the return of my most popular team building masterclass “Build a Team, Live Your Dream” happening the week of January 29th. 🎉 Registration swings open on January 17th—don't miss the chance to transform your biz in 2024 and get more time back!

In this final episode of 2023, I’m doing a deep dive on the 8 THINGS WE’RE LEAVING IN 2023 AND the 4 THINGS WE’RE TAKING INTO 2024 🚀  The importance of self-care takes the spotlight in this episode (and in LIFE), reminding us that a thriving business starts with a healthy and stable business owner! You can’t pour from an empty cup and I don’t know about you… but I’m tired of learning that lesson the hard way!  In this episode I’ll cover the most common pitfalls I see Lashpreneurs making in their businesses (and lives) including things like: Discounting without a plan/purpose Haphazard social media “marketing” (if you can even call it that) Throwing money at ads without understanding how they work Follow for follow trains (for the love of God STOP IT!!!) “Litter” Marketing And a few others that are the most common crap marketing advice out there! But never fear - I’ll simplify the 4 things that are an absolute MUST if you want to CRUSH it in 2024 in business and in life! So enjoy listening in to this final episode of 2023 - and happy holidays from Tara and Team Lashpreneur! Weekly episodes will be back in 2024! To listen to our Instagram Cleanse episode referenced in the episode, click here: www.thelashpreneur.com/71  We’d love for you to leave us a review of what you love about this episode and what you’d love to learn more about in the new year: https://podcasts.apple.com/ph/podcast/lessons-of-a-lashpreneur/id1373358260

On this week’s episode I’m giving you a sneak peek of one of the episodes in my Super Secret 10-episode Team Building Podcast Series! In this sneak peek - I’m uncovering the salon and spa industry's most common and disastrous team building boo-boos. Brace yourselves, 'cause these missteps are all too common in our industry and some are illegal and MAJORLY COSTLY and BUSINESS BREAKING! From flaky (or non-existent) financial practices to hiring hiccups, it's a rollercoaster ride you'd rather not take. First, we exposed the “ruh roh’s” of failing to understand your business's financials. If the math ain't mathin' sis - you can't grow what you don't know! Then, we dive into hiring pitfalls, like favoring skills and experience over values and team culture fit…and I share the warm-body hiring mistake I see newbie employers focusing on which leads to a VERY people dependent (and unstable) business down the road. And don't forget about the dreaded "feelings-based decisions." As women, our emotions can be as unpredictable as a weather forecast and running a business and a team based on your mood of the day can spell trouble in attracting and retaining dream team players. If you're stuck in the treatment room and want to STOP trading your time for money, it's time to consider the other ways you can leverage your finite time and energy resources to maximize your business and income growth and this episode is going to have you avoiding all sorts of costly mistakes that rob you of precious time and profits! If you want to access the rest of the episodes in this free secret podcast, head on over to www.thelashpreneur.com/privatepodcast and get to binge listening the remaining 9 episodes STAT!  

Welcome to another episode of The Lessons of a Lashpreneur Show! In this week’s episode we’re putting you into the driver’s seat of your life and aiming to put you in a place of power over where your time is spent so you can experience more TIME freedom and LESS guilt/shame/stress around all the things on that endless to do list!  I always love to know your thoughts about how this episode connected with you AND to see how y’all are listening to the episodes! Share your thoughts or show us where you’re listening to this episode on Instagram and tag us @lessonsofalashpreneur  Episode Highlights: Strategic Time Investment: We explore the pivotal role of evaluating where your time and energy is best spent to get a positive return on your “time” investment in growing your business. Team Building Dynamics: Discover the power of assembling and leading a high-performing team to amplify your business and get your time back! Perspective Shift on the “Never Enough Time” Belief: I challenge the belief of trading personal time for money and offer insights into where your time is genuinely best spent for YOUR LIFE. Client Lifetime Value: Learn how a one-hour marketing effort can translate into substantial sales increase over time, emphasizing the significance of long-term client relationships and team building! Empowering Moms in Business: As a fellow mom with young kiddos - I share practical advice for moms in business, navigating the delicate balance between personal and professional priorities. Join me as I passionately dissect the myths around time management, guiding entrepreneurs toward efficient business scaling without scaling your time IN the business. Drawing from my own personal experience, I’m a huge advocate for intentional decision-making, team empowerment, and aligning actions with long-term goals for every single one of you. Ready to have your business SOAR in 2024? If you’re ready to stop trading YOUR time for money and to start growing your business without growing your time spent in it - I invite you to apply for our Team Building programs at www.TheLashpreneur.com/apply and we can connect on a 1:1 strategy call to discuss how you can regain control of your time and LAUNCH your business to new heights!  

Set your 2024 up for success by following what our multiple 6 & 7 figure clients do to goal plan and strategize major growth in their business with the latest episode, unraveling the keys to effective goal planning for your lash and beauty business. We dive into the significance of crystal-clear goals, dissecting how each decision either propels you closer or farther away from success and you’ll learn about the steps we teach our mastermind clients on how to make decisions much easier with long term, big picture goal planning. Highlights: 🚀 Master effective 1 year, 3 year and 10 year goal planning strategies. 🤝 Cultivate a compelling mission statement that helps you get clarity on what the next best step is for your business based on your goals. 🌟Learn how concrete, long term goals combined with a stellar Mission statement is a game changer for the growth of your business (and your current or future team!).  Ready to break free from trading your time for money and ready to grow your business and team the “right” way? Let’s grow your team together inside of Momentum Mastermind - start by applying for the Momentum Mastermind Program at www.thelashpreneur.com/apply. Step into a future where your business thrives, granting you the freedom to savor success without sacrificing your time. If you’re interested in learning more about the VTO - Vision, Traction Organizer, check out “Traction” by Gino Wickman here: https://amzn.to/46qjNOd   

🎙️ Ready for a breath of fresh air? 🌬️ In this latest episode, we dove into the transformative world of breathwork, and I can't wait to share this incredible practice with you. It's like hitting the reset button for your soul. It helps you release deep-seated emotions, whether they're big or small, and allows you to find freedom and clarity in the present moment. I've had some extraordinary experiences with breathwork, from my first life-altering experience with Breathwork in Sedona during the pandemic to processing the aftermath of a divorce. This practice has been pivotal in my healing journey, and it can be for you too. It's a safe space to embrace all your emotions and reach for your higher self. You'll hear testimonials from clients of mine like  Victoria, Amber, and Danielle, and their stories are just a glimpse of the incredible impact of breathwork. They discovered a path to healing, personal growth, and a lighter, more balanced life. If you’re ready to explore breathwork and write your own testimonial, DM me "BREATHWORK" on Instagram @thelashpreneur and let's chat about this incredible journey. It’s like 10 years of talk therapy healing in one session! 🌟

In this episode, we're diving into the amazing transformation of one of our Momentum Mastermind Members, Berlyn Ramirez, of Sugar & Glow Salon with 2 locations in Southern California. From a solo operator to a flourishing salon owner with two locations and a staff of 18! MAN has she got some valuable lessons to share on hiring for team culture and finding GREAT hires! AND she’s already crossed the Million dollars in sales mark as of October of this year!!! Highlights: Berlyn's revamped hiring process based on what we teach inside of Team Building Program, Society Xcelerator, unleashes team cohesion and profit producing team members! Listen to her personal growth wins through emotional regulation in the face of business challenges and how she navigates managing such a large team over 2 locations. Find out how processes in her business now lets her enjoy a work-life balance, where she’s no longer in the treatment room and is able to work ON the business and no longer IN it. You can experience similar transformations in your business. Just DM us on Instagram www.instagram.com/thelashpreneur with the word #Hire, and let’s talk about your team building goals and challenges and see what processes your business may be lacking to get you (and your current or future team) to the next level! Berlyn's success story shows that with determination and the right support, you can turn your dreams into reality. So, let's chat about your journey today!   

It's been seven incredible years since I started this Lashpreneur journey, and in this anniversary episode, I'm sharing seven vital lessons learned during this WILD ride. I dive deep into the 7 takeaways these last 7 years have taught me about business and life. Simplify Marketing: Overcomplicating marketing often leads to scattered efforts. The secret is to find what works and stick to it. Know Your Numbers: Understanding and tracking your data is crucial for growth. It's all about making data-based decisions. Choose Your Perspective on Failure: Failure is not the end; it's a chance to learn and improve. Keep moving forward, and you'll never truly fail. Urgency is Relative: Urgency can lead to reactive decisions. Learn to manage and regulate it for better, more sustainable solutions. Shiny Object Syndrome: Shiny objects often cost more than they earn. Don't get distracted from the path you're on. Progress Over Perfection: Perfectionism can be paralyzing. Focus on taking action and learning as you go; progress is more valuable than perfection. Master Your Mindset: Your mindset is the ultimate key to success. Embrace the journey of becoming who you aspire to be. As we celebrate these seven years of Lashpreneur, I invite you to explore the Lashpreneur Society. Try it out with a 7-day trial for just $7 at www.thelashpreneur.com/7daytrial. Join our community of driven, supportive women and empower your business journey. Your dreams are worth pursuing now, not tomorrow. Cheers to your success! Now, let's continue this amazing journey. Join me in the Lashpreneur Society, and let's conquer your business goals together. See you there!  

In this podcast episode, we dove into Your Holiday Success Checklist for a successful holiday season in your lash and beauty service business. Here's a quick summary: Plan Ahead for the Holiday Rush: Anticipate and strategize for the increased demand during the holiday season. Smart Marketing: Learn why you shouldn't compete with the retail giants on Black Friday and when to market your services effectively. Holiday Decor and Gift Cards: Spruce up your salon with festive decor and make sure you have gift card options in place. Client Appreciation: Consider when and how to show your clients appreciation without creating awkward expectations. Marketing Funnel: Understand the different levels of marketing strategies, from desire to interest to awareness. Boost Reviews and Referrals: Start asking for referrals and reviews from your clients. Emphasize Pre-Bookings: Encourage your current clients to pre-book their appointments to ensure you're fully booked. Raise Your Prices: If you're too busy or fully booked, consider a strategic price increase. For more in-depth insights and actionable steps to fully maximize your 2023 holiday season, check out the Holiday Success Masterclass mentioned in the episode inside of our Lashpreneur Society Coaching Program. Preparing your beauty service business for the holiday season has never been easier. Check out the Lashpreneur Society our signature program to help you go from overlooked to fully booked for 7 days for $7 at www.thelashpreneur.com/7daytrial

Hey there, Lashpreneurs! 🚀 In today's podcast episode, we're going to spill the beans on the two MUST ASK questions you should always ask when you're hiring. Believe me, these questions can be total game-changers when it comes to building your dream team. Whether you're a seasoned pro at hiring, a newbie, or just thinking about it, these questions will save you time and help you find the perfect fit for your business. 🌟The 3-5 Year Vision: In the first phone interview, slyly pop the question about where they see themselves in three to five years. Sounds simple, right? But it reveals a lot. Do they want to grow with your company or have ambitions to start their own business? This can be a deal-breaker, and we'll tell you why. 🌟The 1-Year Gratitude Question: Fast forward one year from now. Ask them what they'd be grateful for if they've been with your company for that time. This question uncovers their real motivation and values. Are they all about the money, or do they appreciate your team's culture, mission, and job satisfaction? By using these questions, you'll spot the right candidates who'll embrace your company's vision and vibe. And here's the deal: If you're ready to learn more about assembling your dream team and stop trading your precious time for money, and you want to stop trading your time so you can start growing your biz without growing your time spent in it - you can apply to jump on a free team building strategy call with me and talk about your team building goals at www.thelashpreneur.com/apply. This episode is a total must-listen! You won't believe how much it can revolutionize your hiring game. 🎧💡  

🎙️ Hey there, my amazing podcast fam! 🎧 Have you ever found yourself chasing a goal so hard that you're practically holding your breath until you achieve it? Well, that used to be me too, until I had an incredible revelation that I just had to share. In this episode, we dive deep into me getting WAAAAAY outside of my comfort one at my very first team CrossFit competition experience as a newbie to Crossfit (only been serious about it for about 2 months), where I discovered that the journey matters WAY more than the results. 🏋️‍♀️ I've learned that focusing on who you're becoming along the way is far more rewarding than any end result. 🕒 Tune in at [2:20] as I share the initial doubts and fears I had before the competition began. Spoiler alert: I was way out of my comfort zone! 🤩 Then, head over to [6:32] to hear about the power of consistency. Even when I didn't place first in every event, our team's consistency and resting your key people made all the difference. 💪 Finally, in [11:40], I discuss why embracing the journey can lead to more lasting fulfillment and growth. So, my fabulous pod friends, I invite you to listen to the full episode and take a step towards embracing the journey in your own life. And if you enjoyed this episode, please do me a huge favor – hop over to iTunes and leave a review. Your feedback means the world to me! 🌟 Until next time, keep rocking those goals and enjoying every step of the journey. 💃🎉  

Let's dive into this week’s episode where I'm sharing my personal journey of the three key steps that have transformed my life, helping me conquer anxiety, prioritize self-care, and cultivate a positive mindset. 🌟 Prioritize Self-Care: I've been there, relying on unhealthy habits to cope with life's challenges. Discover how neglecting self-care can lead to self-sabotage and the crucial steps you can take to break free. 🌟 Understanding Your Brain and Hormones: Learn how to navigate the chemistry of stress and happiness to your advantage. Uncover the power of hormones in controlling your emotions and find natural ways to boost your well-being. 🌟 Changing Your Self-Talk: I'll share how altering the way you talk to and about yourself can be a game-changer. Embrace self-compassion and positive self-talk to rewire your mindset for success. Episode Highlights: [2:07] Prioritizing self-care to break free from self-sabotaging behaviors. [6:07] Exploring the role of hormones in managing stress and happiness. [13:20] Transforming your life through self-compassion and positive self-talk. Ready to take charge of your life and work on your mindset? Grab my Mind Your Business Mindset trainings for just $11.11 - an exclusive promotion for my podcast listeners! It's time to thrive and empower yourself! 🚀  

In today’s episode, we dive deep into the world of social media marketing and debunk some common myths. I spill the beans on why follower count isn't the be-all and end-all, and why obsessing over pretty pictures might not be doing your business any favors. We explore how to create content that truly resonates with your ideal clients and why authenticity reigns supreme. I share some invaluable insights into the marketing funnel, showing you how to guide potential clients from strangers to loyal customers. Discover why follower count is not the ultimate metric in social media marketing and why engagement matters more. Learn how to create content that resonates with your ideal clients and the importance of authenticity. Gain insights into the marketing funnel and how to guide potential clients from strangers to loyal customers. Find out why profitability should be prioritized over sales and how successful businesses use diverse marketing channels. Discover how you can supercharge your beauty business by signing up for my free Overlooked to Fully Booked Masterclass. Don't miss out – head to www.thelashpreneur.com/masterclass now to secure your spot in the next class! It's time to level up your biz skills. 💪🌟  

Welcome to the latest episode, folks! Today, I'm spilling the beans on my wild four-month ride with CrossFit, where I even dared to sign up for a competition. But you know what? This journey has taught me something priceless – it's not about the trophies; it's about the transformation! We'll dig deep into the idea that the real magic happens when we step out of our comfort zones. In life and business, we often get caught up in chasing external achievements, forgetting that the true gold lies in becoming the best versions of ourselves. Comfort zones? Well, they're cozy, but they won't make you grow. The real growth happens when you venture out, even if it feels daunting, because that's where the real treasure lies. Remember, wherever you go, you take yourself with you! So, let's stop fixating on the results we desperately crave. Instead, let's celebrate the journey, even when it gets tough. The results? They'll naturally follow, but you won't be so hung up on them. Ready to step out of your comfort zone? Leave a review on iTunes, and let's inspire others to embark on their transformative journey today! 🌟

Taking 100% responsibility for the results in your business is how you effectively problem solve any people or process issues! In this team building chat - we're diving into how to avoid bad hires, toxic team members and team walkouts. If you find you are consistently struggling with any of these challenges - YOU are the common factor sis - and YOU are also the solution to prevent these patterns from continuing on in your business. If you're interested in learning more about building a profit producing team with less stress so you can create a well-oiled machine of a team, DM #hire and let's chat about what challenges you're facing in growing a team! If you’re looking for a STELLAR payroll company to simplify your payroll processing and new hire onboarding - I can’t recommend GUSTO enough! It is the payroll company we use and recommend to all our team building clients - and you can receive $100 for running your first payroll with gusto by heading to www.thelashpreneur.com/gusto    

Join me and Team Lashpreneur Coach Victoria Parrish of Lashtastic Lounge for a chat on taking the stress and "hustle" out of running a business! Knowing your numbers is how you start to pay yourself and GROW your pay, your profits, and your progress as a business owner. Unfortunately - the toxic "hustle" culture is bred from an employee mindset that has you overworking and waiting for "someday" for you to get some freedom in your business.  So if you want more time/financial freedom - you have GOT TO KNOW YOUR NUMBERS! Tomorrow is the LAST DAY to sign up for my Know Your Numbers Masterclass at the discounted price of only $19 USD. The price goes up September 9th at midnight (New York Time). To learn more about this masterclass so you can TAKE HOME MORE PAY (and stop hustling so dang hard) head to www.thelashpreneur.com/knowyournumbers  

“What lash training do you recommend?" "Do you think I'm ready to hire?" "Should I move into this new space that has great walk by traffic?" "I was thinking of raising my prices but I'm not sure if I should, what do you think?" How do I know how to support someone in coming up with the best answer to their business when every business is different? Data Based Decisions and Crystal Clear Goals - that's how! Join me for an inside look as I share just how I and my Team Lashpreneur Coaches are able to advise and support the growth of 100s of businesses all over the world to grow sales, decrease expenses and TAKE HOME MORE! And if you’re ready to learn how to Know Your Numbers so that you can TAKE HOME MORE - join me this weekend for my Know Your Numbers Masterclass happening LIVE this SUNDAY, September 10 at 11:00am Los Angeles times (yes, the replay will be available and you’ll have access to this training for life!)... AND IT’S ON SALE for only $19 usd (price triples September 9th at midnight)  Sign up for this training at www.thelashpreneur.com/knowyournumbers  Inside this class you’re going to learn IF your business is profitable (and by how much) AND the exact action steps to take to INCREASE the PROFIT in your business so you can TAKE HOME MORE... OR YOUR MONEY BACK! In other words, if you don’t walk away from this class knowing if your business is profitable or not AND what your next step is to increase profitability in your business, all you need to do is email Rachel on my customer success team at hi@thelashpreneur.com and I will happily refund 100% of your funds - no questions asked. PLUS you get to keep all the recordings and workbook!

Tune into the latest episode "The Top 3 Ways to Face Your Fear of Financial Failure." In this real talk, I share practical steps to banish financial fears and boost your biz. From flipping failure to understanding money mindsets, let's break it down together.   Highlights: Choose your outcome, don't let it choose you. Define your fear, make it concrete, solve for it. Partners' or family’s opinions? Take 'em with a pinch of salt. A 4-step formula for a fearless financial mindset.   Get ready to make peace with your money monsters! Listen now and let's conquer those fears. 🚨NEW TRAINING ALERT🚨 Registration is now available for my Know Your Numbers Masterclass happening LIVE on Sunday, September 10th at 11:00am Los Angeles Time/2:00pm New York Time (7pm London/Sept 11th at 4:00am Sydney) To Register or Learn more about this Masterclass so YOU CAN TAKE HOME MORE CLICK HERE.

Ready for a new episode on this week’s podcast - that's all about turning your beauty business into a profit-churning powerhouse? We've got just the podcast guest that'll inspire you to want to get off the roller coaster of emotions that running your business has you on! 🔮 Unveiling the Magic of Data-Driven Success! 🔮 We know, we know –finances and numbers might sound as exciting as waiting for your lash glue to dry. But what if we told you that mastering the art of data-driven decisions could transform your biz owner journey into a spellbinding saga of growth and prosperity? In our latest episode, we're spilling the secrets with none other than Dreama Destiny-Har, long time student of mind and current Momentum Mastermind member who is sharing just how much shifting her focus from feelings to facts has transformed how she runs her business!!   Episode Highlights: (05:33) Cracking the Code with Data: How making decisions based on real data can be the secret sauce to whip up success and growth in your lash business. (06:44) Emotions vs. Cold Hard Facts: Dreama spills the tea on her rollercoaster decisions, from space changes to service upgrades. Lesson learned: ditch the drama, embrace facts, and watch your life change. (13:20) Rocking Your Biz with Numbers: Unravel the mystery of "knowing your numbers" – it's not just jargon. It's about crafting a profitable business so you can actually be successful, not just faking success to impress. (14:07) Bridal Makeup Dreams and Data Driven Choices: Dreama shares about her quest to bring back bridal makeup services when the reality is that through dissecting data, brainstorming alternatives, and prioritizing time freedom and profitability - she actually surprised herself at what the data said! (25:06) Profit Boss and Time Freedom: Tara and Dreama reveal the magic trick to getting more time back in your business: boost profits and free up funds to outsource or hire. (27:53) From Math Misfit to Data Diva: Dreama's confession: numbers used to be scarier than Tammy Faye Bakker’s clumpy mascara. But guess what? Now she's jazzed about financial analysis. It’s like solving a puzzle that leads to more dough. (31:04) Party at the Know Your Numbers Fiesta: Tara unveils the Know Your Numbers Masterclass! Imagine decoding finances with the ease of ordering a latte. Psst, it’s a path to mega business know-how and moolah. (31:32) Roll Up Your Sleeves and Let's Learn: Tara and Dreama wrap it up with a friendly nudge: jump into the podcast, shake hands with the masterclass, and level up your financial wisdom. Your lash empire awaits!   P.S. 🚀 Are you ready to decode your financial fairy tale? Don't miss out on our upcoming Know Your Numbers Masterclass – where we make numbers as fun as a popping a new client’s full set cherry! Registration for this class kicks off on September 1st! If you want to be notified as soon as registration is open so you can lock in a special email discount on the class… head on over to www.thelashpreneur.com/kynwaitlist and add your name and email to the waitlist!  

Welcome back to another power-packed episode of the Lessons of a Lashpreneur Show! Today, we're diving deep into the incredible journey of Takeydia, a long time Lashpreneur Society member from Miami, Florida. Get ready to be inspired, motivated, and ready to conquer your own lashpreneur dreams! 🎧 Listen to the episode here: https://www.thelashpreneur.com/244   Here’s some highlights from today’s episode: [8:12] - Takeydia spills the beans on her favorite aspects of the Lashpreneur Society family. Learn how this tight-knit community is unlike any other in the industry, providing unwavering support and camaraderie that nurtures success. [10:41] - Discover the transformative magic that stems from connecting with like-minded women. Takeydia shares how receiving support from fellow business owners can be a game-changer, propelling your journey forward in ways you never imagined. [11:38] - Curious about the wealth of knowledge inside the Lashpreneur Society? Tune in to find out! Explore the wide array of business trainings and topics that Tara and her team cover, each designed to empower you on your entrepreneurial path. [13:17] - Join Takeydia as she traces her remarkable journey from a new business owner to a thriving solo entrepreneur and, most excitingly, her venture into the world of education. Learn how the Lashpreneur Society played a pivotal role in her growth. [15:34] - Brace yourself for a revelation! Uncover how the insights and strategies Takeydia gained within the Lashpreneur Society seamlessly translated into the development of her educator business brand. The power of knowledge knows no bounds! [17:46] - Still debating whether business coaching is your next step? Takeydia shares her invaluable advice. If you're standing at the crossroads, wondering whether to dive in, her perspective might be just the push you need.   This episode is jam-packed with wisdom, heart, and a whole lot of lashpreneur magic. Whether you're a seasoned pro or just starting out on your journey, Takeydia's story will resonate deeply and inspire you to reach for the stars. So, grab your headphones, get comfy, and dive into this must-listen episode that's bound to ignite your lashpreneurial spirit! ALSO SAVE THE DATE! I’ve created a BRAND NEW TRAINING I’m teaching LIVE on September 10th called “Know Your Numbers Masterclass”. You’ve heard me talk about how important data-based decision making is in your business and I keep hearing just how confusing knowing your numbers and managing the money side of your business is - so I created this very easy to follow training so by the end of the class you’ll know if your business is profitable (or not!) AND one area to focus on in your business to INCREASE your profits! Registration for this class starts on September 1st! If you’d like to be notified when we open up registration - get on the waitlist here: www.thelashpreneur.com/kynwaitlist and I’ll send you the link to register FIRST!

I wanted to do a deep dive on money mindset and how the most toxic phrase thrown around in our industry is useless to help you grow your business and adjust prices. “Charge Your Worth” 🤮 What does that even mean? Have you ever stopped to think about how you would even go about charging your worth? I think most people giving that advice mean it to raise your prices, but if you don’t have any clients at your current pricepoint, raising your prices certainly ain’t going to help you make more money… but hey – at least you’re “charging your worth now”.   So on this week’s podcast episode – I’m sharing ACTIONABLE steps you can use to identify a profitable price point for your business.   I share how you can reframe the meaning money has in your life, how to reassign looking at money through the lens of what’s possible as opposed to your current circumstances, how to help your clients see the value of what you offer before you ever introduce price, AND keeping your money mindset out of your client’s pocketbook. This is one of those must listen to powerful mindset episodes that can really help challenge limiting beliefs around money that are so common in our industry.    Episode Highlights: [7:38] – Money is neither good nor bad [9:26] – Your treatment with money is a learned experience [12:41] – An exercise to change your perspective of money [18:19] – Your job is to make your client understand your service value [19:53] – The whole point of having a business is to make money NEW TRAINING ANNOUNCED: Mark your calendars for September 10th when I'll be hosting my "Know Your Numbers Masterclass". Too many Lashpreneurs are focusing on increasing sales and clientele, but losing money every single month and barely paying themselves! In order to pay yourself as the biz owner - your focus should be on increasing PROFIT and not necessarily sales. Registration for the masterclass will be opening soon - but if you get on the waitlist NOW - I'll be sure to send you a killer discount for you cause I like to reward ACTION TAKERS: www.thelashpreneur.com/KYNMasterclass

Well well well… I suppose this is about the time where you’re expecting me to tell you what my secret to building my business is. As you might already know, I transformed my in person lash business to a fully online, multi six figure business, with the help of this one thing… But before I tell you, it’s not exactly WHAT it is, it’s WHO it is… Yes people, on this week’s podcast episode, I am joined by my business coach and mentor, James Wedmore! I am so beyond thrilled to have him on the podcast this week because he has played a major role in helping me get to where I am today. In today’s episode we’re diving into three major key points: 1) Beliefs vs Facts 2) Overcoming Fear & Scarcity 3) How to Get Unstuck When You Feel beat down Now I will tell you, this episode is a long one, but it is an absolute must must must listen. In this episode, James shares the same critical mindset shifts that he has taught me in the past when I was first beginning my journey of entrepreneurship. These perspectives have changed my entire business… Heck, they’ve changed my whole life! I would not be the businesswoman I am today without the lessons that are taught within this episode. So let’s dive in!  To find out more about James, you can visit his website, follow him on Instagram at @businessbydesign, or listen to his podcast called “Mind Your Business”

I was recently asked by a new lash artist just how to get started in running a business once she’s got her license and I thought this would be a great opportunity to do some coaching for her on this week’s podcast episode! So I did just that! If you are new to running a business or heck – to the beauty industry in general – this call is going to be incredibly relatable! And for those of you who have been around for a hot minute – my guess is that there’s some tips and strategies that I’m going to share in this episode that will help you streamline your business and maybe even help future students of yours if you ever want to teach others to get going in the lash world!   Here’s some highlights from this week’s Coaching Corner episode of the Lessons of a Lashpreneur Show: [7:18] – Working with the end in mind [10:49] – Defining Success and how to get clear on what you’re working towards [13:14] – What is it Sarah is working towards as she struggles to get clarity on WHY she wants a business [16:21] – We define what Sarah’s Highest Value is in wanting to have a business of her own – Security [19:29] – How to tie money as a tool to create a plan to get the feeling of security [20:32] – The two ways to increase the profitability in your business [23:03] – How Tara looks at money and budgeting when it feels overwhelming [25:01] – Pricing conversations around money mindset [28:03] – Fill pricing is our bread and butter [29:58] – How many fill clients do you need to reach a monthly income goal [31:23] – Determining how many clients you need a day to reach your goal income [33:36] – How to control expenses in your business when you’re new [36:03] – Tips for new Lash Artists on supply ordering and artistry [38:22] – Clarity on what’s getting in the way of your business moving forward [41:28] – What to do when you’re a brand new lash artist to get practice   Would you like to get coached on an upcoming episode? If so – you can apply to come on the podcast to get Coached by me here: www.thelashpreneur.com/lolcoach

I recently had a podcast listener, Lilly, write to me asking for help to get more clients. She shared she was having retention issues, and struggled to get clients who reached out via dm/text/email only to have them stop responding once she shared her prices. Sound familiar?   I invited her to come on the podcast to get some coaching and work through what may be happening in her business to get the lackluster results she’s been experiencing.   This episode helped her get clarity on what her current sales and marketing process is (spoiler alert – you ALL have a sales and marketing process you’re using – you likely just aren’t aware of what it is which means you can’t improve it) and where there’s room for improving her process to get closer to converting more clients. BONUS – in this episode I also share a killer influencer marketing strategy that I’ve never shared publicly before (shout out to Society members who have had this strategy for years!). We also hit on a major mindset shift that’s likely been holding Lilly back in how she runs her business and where her ego was actually preventing her from experiencing the beauty of what she does and the services she provides.     Episode Highlights: [19:17] – Create systems that utilize marketing styles with intention [30:55] – Attract the right audience suitable to your business [41:54] – Address client’s behavioral problems [50:57] – Separate ego from your output [55:50] – Set expectations and have conversations with clients from the get go

In this week’s podcast episode I’m sneaking you into a recent Coaching + Coffee call that I host once a month inside of my group business coaching program for solo beauty biz owners, The Lashpreneur Society. Inside of this episode - you’re hearing real life coaching conversations from my members and getting a feel for how we tackle marketing, growth strategies, overwhelm, goal planning and simplifying your business’ growth!   Here are some of this episode’s highlights: [08:17] Member, Kimberly, asks if she should start planning holiday marketing now [14:48] Member, Georgette, asks how she should structure her booth rental agreements so she can go on maternity leave! [18:12] Member, Angela, is battling some major overwhelm and can’t figure out how to get more time back and quit her soul-sucking franchise job [55:59] Member, Shelby, lost 6 out of her 16 clients last month and is freaking out about how to replace them   If you’re ready to take your business from Overlooked to Fully Booked and you want to join us inside of The Lashpreneur Society, you can get access to our group business coaching membership for $7 for 7 Days. Click here to learn more and get started: www.thelashpreneur.com/7daytrial

In this week’s episode we’re busting through 3 of the most common myths I find people have about becoming an educator! And if you’ve ever chewed on the idea of moving on from providing lash services to becoming an educator - I want to give you the real, real of what becoming an educator in our industry REALLY looks like. I’m going to share the 3 most common beliefs I hear from students and followers when they’re asking me about how they can become an industry educator.   Episode Highlights: [01:14] The Typical Lash Artist “Success Path” Beyond the Treatment Room [04:45] Myth #1: There’s more money in becoming an educator [10:31] Myth #2: I’ll be able to mentor and pour into a women’s professional development as an artist  [13:17] Myth #3: I’ll be able to travel the world as an educator [15:24] Marketing struggles in education [18:01] Building a team vs becoming an educator   If you recognize that maybe being an educator is NOT the solution for your next steps in business and you’re considering building out a team… DM me #hire on Instagram and let's have a chat about team building vs. becoming an educator. Together, we'll explore the possibilities and find the best path for your growth and impact!

In this episode I share my Google Maps analogy to explain the importance of clarity in achieving business goals that makes goal planning CLICK for my students. Without a clear destination, it's impossible to determine the fastest and most effective route to the successful business you’re trying to create. I’ll also help you get clear on defining success on your own terms and how it impacts decision-making and I’ll highlight the role of a coach in providing guidance and accountability.    Episode Highlights: [01:45] Introduction to the Google Maps analogy for business goals [02:30] Importance of clarity on the destination [03:20] Defining success in your own terms [04:49] The role of obstacles and adaptability [07:44] Making informed decisions based on the desired outcome [10:04] The value of having a business blueprint before exploring new ventures [11:17] Embracing clarity as the key to effective decision-making   I encourage you to gain clarity on your business goals before making important decisions by joining me inside of my Free Overlooked to Fully Booked Masterclass by registering for an upcoming class time at www.thelashpreneur.com/masterclass.  

In today’s episode, we dive into a powerful strategy to increase sales and create urgency in your marketing efforts. Understand the importance of communicating the value of your services and pricing them accordingly. You’ll also learn about the EFFECTIVE way to use discounts in your business using scarcity marketing and steps on how to implement them in your business cause creating a sense of urgency can prompt customers to make decisions they’ve otherwise been chewing on for months and months.  If you’re ready to stop trading your time for money and you’re itching to grow your business without growing your time spent in it - DM me #HIRE on Instagram and let’s chat about how you can stop trading time for money with building a team.   Episode Highlights: [05:23] Understanding the value of your services and pricing them accordingly. [10:01] Creating urgency with scarcity-based discounts. [10:46] The importance of attracting repeat clients for consistent sales. [11:40] Breaking down sales goals into actionable steps. [12:01] Overcoming mindset barriers and taking the first steps towards success.  

Join me on a profound journey of self-discovery and acceptance in this enlightening episode as I share the transformative power of true healing and the beauty that lies within our scars. Many of us carry hardened shells over our wounds and childhood experiences, afraid to let them fully heal. But imagine a life where pain and fear no longer controlled our decisions, where emotional wounds become scars that no longer cause us distress. This episode offers hope and guidance, urging us to embrace our scars as symbols of strength and growth. Whether you've experienced Big T traumas or Little t traumas, this episode encourages you to acknowledge and accept your past, knowing that it has shaped the person you are today and that you don’t have to carry the pain and hurt with you. Take a step towards healing by seeking trauma-informed therapy or coaching or DM me if you’re interested in learning more about Somatic Breathwork which has been the most powerful tool I’ve used to overcome major fears, panic, anxiety and trauma.   Episode Highlights: Starting at [4:36], we explore the concept of “healing” and how most people label themselves as healed - but still make decisions from a place of pain and underlying trauma. Then, at [13:45], I unveil a definition of healing that has helped me overcome trauma, abuse, and “bite my nails until they bleed” kind of anxiety. And get ready for some serious inspiration as I share how the progress I’ve made on my healing journey has me making decisions in business and life not based on avoiding past pain - but from a place of self love and being empowered that I’m going to be ok no matter the outcome of a decision a personal story at [16:34] and how this is possible for you too.   Don't forget to share your thoughts and support the podcast by leaving a review on iTunes!  

Get ready to take your lash game to the next level at Lash Con 2023 where I’ll be closing out the conference on how to Turn Inspiration into Action! In today’s episode, I’ve invited LashCon organizers and fellow Lash podcast hosts Paul and Tussanee Luebbers on to spill the beans on why attending conferences like LashCon is a game-changer for your career. We’ll chat about the power of networking with fellow lash professionals and the importance of implementing what you learn to fuel long-term growth. They also share their insights on personal reflection and celebrating your progress as a business owner and even how you introverts can maximize your Lashcon experience. Lash Con 2023 will be held in Anaheim, California, just a stone's throw away from Disneyland. With ticket prices starting at $647 and a budget-friendly payment plan available so there's no excuse to miss out! Rub shoulders with industry experts, uncover cutting-edge techniques, connect with like-minded lash lovers and MEET ME in person on October 14th-16th. Ready to level up your lash business? Head over to www.thelashconference.com to register for Lash Con 2023 today. Don't wait, as tickets are selling like hotcakes! Secure your spot now and get ready for an unforgettable lash extravaganza. See you in Anaheim!   Timestamp Highlights: [16:23] The power of networking [25:37] Implementing what you learn  [41:51] Reflection and celebrating progress [46:20] Event details and ticket prices 

In this powerful episode, we delve into the challenges that salon owners face and how they can break free from the time-money trap to experience true business growth and fulfillment. Join us as we uncover the mistaken beliefs that hinder success and explore practical strategies to overcome these challenges. Main Challenges Faced by Salon Owners: Overwhelm and Lack of Structure: Many salon owners wake up feeling attacked by the demands of their business, lacking a solid structure and accountability to guide their day effectively. Ineffective Team Management: Hiring team members who lack integrity, punctuality, or the ability to represent the brand properly can be a recurring issue, affecting the salon's reputation. Trading Time for Money: Salon owners often find themselves trapped in the cycle of trading their time for money, limiting their growth potential and leading to burnout. Bottlenecking and Mindset Blocks: Being the sole decision-maker and not delegating effectively can hinder business growth, while limiting beliefs can prevent salon owners from seeing their true potential. Overcoming Challenges and Breaking Free: Becoming a Student of Business: Acknowledge that running a successful salon requires continuous learning and development. Commit to expanding your knowledge and skills to lead your business effectively. Building a High-Performing Team: Learn how to build a strong, accountable team that aligns with your salon's values, ensuring they treat clients respectfully and represent your brand with excellence. Implementing Systems and Structure: Establish a solid structure and processes within your salon to create order and efficiency, allowing you to focus on strategic growth rather than constant firefighting. Shifting Mindset and Self-Worth: Detach your self-worth from the success of your business and cultivate a positive, growth-oriented mindset. Address limiting beliefs and embrace the belief that you are inherently worthy of success. Joining Momentum Mastermind: Discover how the Momentum Mastermind program can guide you in building a thriving salon business. Gain insights into team management, marketing strategies, scaling your business, and freeing yourself from the time-money trap. APPLICATION DEADLINE IS JUNE 9th (TODAY!) Apply at www.thelashpreneur.com/mastermind If you're a salon owner looking to overcome the challenges of running your business, stop trading time for money, and start enjoying the growth and freedom you desire, this episode is for you. Join us in the Momentum Mastermind program to receive expert guidance, practical strategies, and a supportive community dedicated to your success. It's time to unlock your salon's full potential and build a business and life you love.

Discover how Momentum Mastermind member, Irina Rudman, transformed her business and achieved remarkable success in just FOUR MONTHS of being in the Mastermind! By embracing a mindset shift and building an effective team, she doubled her sales, increased profit by 30%, and gained time freedom where she is taking more and more time off - and she’s actually has time to be bored?!? This inspiring episode unveils Irina's beauty biz journey and provides valuable insights for you lashpreneurs seeking business growth and more work-life balance by building a team.   Episode Hightlights: Learn how Irina doubled her sales and increased profit by 30% while working less. Explore the newfound time freedom that allowed Irina to prioritize family and have a personal life. Unveil the secrets behind Irina's success: investing in herself and her business. Learn how being more available to work ON the business, outside the treatment room, catapulted Irina's business. Hear Irina's advice on whether or not she would invest in herself again.   Time is running out! ⏰⏰⏰ Applications for MOMENTUM MASTERMIND are closing soon on June 9th, 2023. This is my 6-month Group Coaching program exclusively for those who want to scale their businesses and stop trading YOUR time for Money and enjoy growing your business without growing your time spent in it. So, if you want to take your business to the next level 🚀 and create a scalable business model, this is your chance! Apply for Season 4 of MOMENTUM MASTERMIND HERE: www.thelashpreneur.com/mastermindapplication  

In this episode, Kimberly Johnson of Mandala Beauty in Lehi, UT, shares her inspiring journey from business burnout to growth through the Momentum Mastermind program. Join us as we explore the struggles of staying stuck and the breakthroughs that come from embracing change. Kimberly's story reveals the true discomfort of staying in your comfort zone, and the "nail" that kept her trapped in struggle and survival mode. Through the Momentum Mastermind, she found a supportive community that provided the motivation and courage to take steps towards healing, hope and healthy business boundaries. There is power in a community of like-minded women who want your success and growth as much as their own and Momentum Mastermind offers just that! Listen to just how Kimberly transformed her mindset, her marketing and her team management with the support of her fellow Masterminders that guided her and offered her support  during some MAJOR challenging times she faced in her business. If you're ready to break free from burnout and transform your business, Kimberly's journey is sure to inspire you. Tune in to this episode and discover just how you can STOP trading your time for money, build a team that works without your constant micro-managing and how you can feel confident and empowered to grow your business beyond the TIME you have to spend in it. Apply now for the Momentum Mastermind Season 4 and get the coaching, community and confidence to grow your business without growing your time spent in it! Apply by June 9th at www.thelashpreneur.com/mastermind   Episode Highlights: [07:44] Discover the transformative power of the Momentum Mastermind program.  [14:11] Uncover the reasons behind business burnout and the resistance to change.  [20:49] Learn how a supportive community can break the cycle of discomfort and provide motivation.  [25:32] Embrace the power of collective knowledge in overcoming challenges and making tough decisions. [32:52] Assess your business goals and determine if joining a mastermind is right for you.

Today I’m doing something that I’ve NEVER done before… … and that is interviewing the team members of one of my former Momentum Mastermind members (and now coach) Victoria Parrish. Say whaaaaat? That’s right - her employees spill the beans on what it’s really like to work for Victoria, how the team culture is, and how their experience working for Lashtastic Lounge compares to the toxic work environments from their pasts. Hearing their perspectives was extremely eye-opening and a bit emotional. 😪  I’m always hearing beauty business owners say “it’s too hard to find good people”, or “all employees are lazy”,  but I want you to see that it is possible to build a team not only that you can TRUST, and that trusts and supports each other - but also a team that feels INSPIRED and PASSIONATE about their jobs because of the business owner’s ability to be an effective leader.    Episode Highlights: [29:32] What is a healthy team culture look like? [33:17] The best gift you can give your team as an owner is your own emotional regulation. [21:42] How the job description and interview process (that we teach inside of our programs) was unlike anything the team had experienced before.  

On today’s episode we are featuring Season 3 Momentum Mastermind member, Susie Montanez of Lash. in Twin Cities, Minnesota. Susie shares her journey of having a home based lash extension business, moving to a commercial location as a solo artist, then hiring her first team member and more recently - opening up a second location! Susie joined our high level coaching program, Momentum Mastermind, in January and so far… has increased her sales by 40% from last year AND Susie has pulled back to only working in the treatment room 2-3 days a week 🤗 as a result of what she’s learned and how she’s evolved inside of Momentum Mastermind.   Episode Highlights: [07:56] Susie’s journey to two locations and what led to her realizing she really needed help and support to learn how to grow her business with two locations. [10:08] The biggest impact Momentum Mastermind has had on Susie’s ability to handle the problems and challenges she was facing in building a team and pulling back on servicing clients herself. [18:27] Susie gives a sneak peek into a pivotal coaching conversation we had that shows how our FEELINGS lie to you… and how NUMBERS don’t lie.  [32:02] How Susie has stopped trading her time for money so she can grow her business without growing her time spent in it. [24:43] Susie shares how she underestimated how much growth she could have in her business this year inside of Momentum Mastermind and how she’s now ready to play a bigger game! [36:50] Lastly, Susie’s advice to those of you who are considering joining Momentum Mastermind   If you’re ready to stop trading YOUR time for money and start growing your business without growing your time spent in it - I invite you to register for one of my upcoming free Team Building class called “Build a Team, Live Your Dream” and learn  The #1 block multiple 6 and 7-figure businesses face and how to overcome it! Why working IN your business is costing you tens of thousands of dollars (or more!) Why your team is struggling to see you as an effective leader How to double or triple your business in the next year without double or tripling your time spent in it! Register for an upcoming class at www.thelashpreneur.com/buildateam  

Today’s episode is going to blow your mind!! In this episode, we sit down with Demi Papastamatos, owner of two lash studios in Denver, who experienced 3 EMPLOYEES WALKING OUT ON HER right after she had her baby!  Yes, you read that right. But don't worry, it's not all bad news. Demi joined the Momentum Mastermind program and got the SUPPORT she needed to turn things around and build a better business - with stellar employees - who align with her mission, vision, and values AND she knows exactly how she's going to minimize the possibility of a salon walkout from happening again. During our chat, Demi talks about how - prior to joining the mastermind - she made business decisions based of emotions and would REACT to problems that arise - instead of making decisions based on data and numbers from the business. Our Momentum Mastermind program helped Demi shift from being a reactive and stressed owner into an INCREDIBLE LEADER who has built a POSITIVE team culture where communication, accountability, and data guides everyone - especially Demi! Whether you manage a team of 1 or several, this episode is going to give you a different perspective on how to handle the obstacles that come up when managing a business and team - and still keep your sanity in the process… because a successful business is not the absence of problems. It is the ability to be able to handle them as they come up.   Episode Highlights: [10:50] YOU are 100% responsible for the results you experience in your business - good or bad. [14:19] The unexpected bonus of joining Momentum Mastermind. [16:50] What it’s like managing TWO locations as a beauty business owner AND new mom.   If building a team is something you’re passionate about and want help + support in making that dream a reality - then REGISTER NOW for one of my upcoming “Build A Team, Live Your Dream” Masterclasses! It’s my most POPULAR training for beauty business owners who are building their teams or are struggling with their teams. I will be hosting a handful of these classes, so you can find a time that works best for your schedule. Register for a “Build A Team, Live Your Dream” masterclass at: www.thelashpreneur.com/buildateam.  

In this episode, we dive into the inspiring story of  Danielle Wright, the owner of Organic Wellness Boutique - who joined the Momentum Mastermind program after realizing her business wasn't as profitable as she thought.  She encountered every challenge you can imagine with her team and business expenses, but through the mastermind, she gained valuable tools and awareness to focus on growth and improve her business. During this conversation, she shares her personal journey and discusses the importance of having data to make informed decisions. She also emphasizes the positive impact of setting boundaries and FINALLY being able to take TIME OFF for herself and her family. We talk about the benefits of joining the Momentum Mastermind program, including the power of COMMUNITY, SUPPORT, and COACHING to overcome fears and obstacles. It can truly be a transformative experience if you trust the process and invest the time needed to make your businesses successful!! If you're ready to take your business to the next level and experience your own transformation - no matter what it looks like right now - don't miss this empowering episode!    Episode Highlights: [13:40] Why creating structure in your business can cause team members to leave - and that’s actually a good thing! [22:53] Getting the respect you deserve as a leader and other perks of joining the Momentum Mastermind program. [32:42] Danielle’s advice to any business owner who’s struggling with their team or business right now.   If building a team is something you’re passionate about and want help + support in making that dream a reality - then REGISTER NOW for one of my upcoming “Build A Team, Live Your Dream” Masterclasses! It’s my most POPULAR training for beauty business owners who are building their teams or are struggling with their teams. I will be hosting a handful of these classes, so you can find a time that works best for your schedule. Register for a “Build A Team, Live Your Dream” masterclass at: www.thelashpreneur.com/buildateam   

Let's get real for a sec. I know that crunching numbers and dealing with finances is not exactly the most exciting thing in the world… I mean, who wants to spend their Friday night looking at spreadsheets, amirite? But here's the deal - as a beauty business owner, understanding your numbers and tracking your finances is ABSOLUTELY CRUCIAL. Your owner’s pay comes from the PROFIT of the business. And in order to maximize your profit, you gotta focus on it from the get-go. That means understanding and tracking your finances like a hawk. Trust me, it will be worth it. And here's a little secret - your behavior around money doesn't magically change the more you make. Nope, you still gotta be responsible and manage your finances wisely - whether you’re managing $20,000 or $200,000. I know, it's not as fun as spending all your hard-earned cash on lash supplies and a fancy new chair, but it's what separates the successful beauty biz bosses from the ones who struggle. That’s why in today’s episode, I’m sharing the one thing you must know in order to get more time and money freedom, how to pay yourself by focusing on profit first, and how to get started with tracking your finances. I get it, dealing with finances can be a negative experience, especially when you don't know what the heck you're doing or are struggling every month to make ends meet. But the good news is that learning how to handle money is a skill that can be LEARNED. So let's embrace the numbers!! Financial management may not be the sexiest thing, but it's the key to building a successful beauty business.   Episode Highlights:  [6:08] What is profit? [7:45] Your behavior around money does not change the more money you make. [12:42] How you can stop trading your time for money.

Welcome to what I’m calling “Lashpreneur Unplugged”.  In this inspiring and casual conversation, I sit down with my long time client turned Momentum Mastermind Coach, turned dear dear friend, Victoria Parrish and her husband, Chris.  In this episode, Victoria shares her journey of working with me -  starting as a 1:1 coaching client to becoming a Momentum Mastermind member and now our lead coach inside of our Society Xcelerator and Momentum Mastermind programs. It's a story of how support, hard work - and the power of breathwork - can transform your life. Victoria talks about her transformation and how the support and mentorship she received from working inside of our mastermind program has helped her to evolve both personally and professionally to experience less anxiety and more peace in her day to day life.  She explains how receiving coaching inside of our work together has allowed her to create the life and time freedom she always dreamed of, and how she is now able to give back and help others achieve their own goals whether it's thru her Charitable events that her business hosts, team retreats she's able to take her team at Lashtastic Lounge on, or by the work she's doing as a Lashpreneur trained Coach inside our team building programs Society Xcelerator and Momentum Mastermind! To give you a full perspective of her transformation over the last two years of working together, her husband Chris also joins us in the conversation, sharing his perspective on Victoria's journey and how he has seen her grow to become a more empowered business owner, and more present and less anxious wife and mom, and a woman who has found her purpose in helping women Unleash Their Feminine! This episode is more than just a cool story of one woman’s journey; it's a testament to what's possible when you have the right people in your corner and the support for getting you outside of your comfort zone and stepping into your purpose. Victoria's story shows us that with the right knowledge, mindset and support, we can overcome our obstacles and achieve INCREDIBLE things.   Episode Highlights: [17:14] The impact of breathwork and how incorporating breathwork into your routine can have a positive impact on your life and business. [34:01] What Victoria feels like she would have missed out on had she not started working with us. [32:45] Chris shares a message to anyone whose spouse/partner is considering joining Momentum Mastermind.  

If you’re like most beauty business owners - once you’ve reached a comfortable level of success in your business where you are fully booked and making the income you desire to make - you start to wonder… What’s next? Will I continue trucking along doing this same thing for the next 10 or 20 years? What does retirement even LOOK LIKE for a lash artist?? Is building a team the logical next step? If not, then WHAT? That’s exactly what we’re talking about on today’s episode. My guest today is Natalie, a lash artist from the UK with 7 years of experience in the industry. She works from home and loves her clients, but also knows she doesn’t want to be taking appointments forever. She reached out to me because she was feeling stuck in what the next step was in her business that would allow her to stop taking clients while still bringing in income and setting herself up for retirement. She says: “In the UK, our retirement age is about 67. And I know that there's absolutely no way at 67 years old, I'm going to want to be service based. So I know I'm sort of 37 years [away from] this, but what's the point in having a business and working so hard and gaining all of these clients, if effectively in 10 years time, if you're not fit enough to do this role? What's the point of all this hard work?” In this episode, Natalie and I  talk through some of the  different options she has to leverage her skills and experience to generate income in - or out - of the beauty industry that  would allow her to stop trading her time for money. PLUS I  lead Natalie through a simple visualization exercise that gives her that AH-HA  moment of what she wants to do next in her business - and we get super clear on what the very first step should be in working towards that. This is an exercise that anyone can use when they’re feeling stuck on what their next step should be and that actually aligns with their passion and what lights them up - not just follow what they think is the “logical” next step that everyone else does. Join us for this insightful and inspiring conversation as we explore what retirement looks like for a lash artist and offer valuable advice for anyone looking to pivot in their business and STOP TRADING THEIR TIME FOR MONEY! P.S. If building a team is something you are passionate about and want  help + support in making that dream a reality, then make sure you mark your calendars for May 30, 2023 - that’s when I’ll be hosting my FREE “Build A Team, Live Your Dream” Masterclass. It’s my most POPULAR training for beauty business owners who are building out a team or are struggling with their teams. You do not want to miss it, so make sure you are following me on Instagram so you know when we open up registration for that class!   Episode Highlights:  [18:16] How to combine the services that you offer and what you’re truly passionate about [41:52] Why educators spend more time MARKETING than they actually spend teaching. [46:23] My secret weapon mindset trick that you can use when you’re feeling stuck in making business decisions.

Are you thinking about creating a source of “passive income” - a.k.a income that doesn't require constant effort - in your beauty business? It may seem like offering more products, services, or becoming an educator can allow you to quickly and easily bring in the big bucks, but have you considered the time, money, and resources needed to produce that revenue? Investing money and time to research products, creating an e-commerce store, marketing the products and giving away products to get people to try it, etc - all happens before you've ever made a sale. Becoming an educator means establishing credibility as an educator, building an audience of people who trust you, creating your curriculum, then having sales convos to get a student to buy from you. THEN you actually can do the education part of teaching a student. Not to mention a whole hell of a lot of MARKETING to consistently get new students into your program.  These are all great growth opportunities in our industry - however - if you haven't had success and the time/money freedom you want in your life with the CURRENT business you have - you are spreading your time and money REAL THIN trying to add more complications and distractions by creating these different revenue streams. Instead of spreading yourself too thin, use that same time, money and energy to master one income stream at a time. Focus on building out processes that work and generating sales and profits in one business before you move on to the next.  By doing this, you'll have a solid foundation for your business and be better equipped to  add on  more business models in the future - IF you want to!    Episode Highlights: [2:10] Why Social Media’s #hustle culture is super misleading. [3:26] Lash services, product lines, and education are each separate businesses with their own unique business models. [10:54] Building a team can be a fulfilling way to scratch that itch for education and mentorship - without having to constantly find new students.    How do you build out processes and create a team that can help you scale? That’s where our Society Xcelerator program comes in. We’ll teach you how to build out a process dependent business with a team so you can focus on what you do best and grow your business with confidence. To learn more about how you can join our Society Xcelerator program and start building your dream team, DM me on Instagram with #hire. I’ll show you how you can hire your first (or next) profitable team member and take your business to the next level.

Life can be tough, and sometimes your mind can feel like it's working AGAINST you… …but there's hope! You can learn to hack your brain and TAKE CONTROL of your thoughts. Did you know that the average person has 30,000 thoughts a day? That's a lot of mental chatter, and it's easy to feel overwhelmed by it. But, here's the thing: you are NOT your thoughts! In this episode, I’m going to teach you how to hack your brain to overcome fear-based thinking, anxious thoughts, and that feeling of overwhelm. And, let's be real, who hasn't experienced that feeling lately? I’m sharing practical tips and techniques - that I use with the clients I work with - that will help you take control of your thoughts and shift your mindset towards a more positive, growth-oriented perspective. If you’ve been thrown a curveball in your business or life…this is something you won't want to miss!   Episode Highlights: [15:28] Why do people stay in uncomfortable situations even though they know it’s not a desirable experience? [21:32] How to be  intentional about the thoughts you think. [19:56] What is “the middle”? (Hint: Most of your life is lived there.)    Got a burning question that you want me to answer on a future podcast episode? Head on over to Apple Podcasts and leave a rating and review with your question. I seriously love answering your questions and helping beauty business owners feel a little less “lost” when it comes to running their biz - so lay it on me sis!

Which is better: a PEOPLE dependent business or a PROCESS dependent business? If you ever want to stop trading your time for money and not have your income and business growth tied to how much or how hard YOU can work - you might want to think about creating a process dependent business. Listen to today's quick episode to understand the pros/cons of each type of business.  And to help you get started,  I’m giving you a great actionable step at the end to create your very first business process to get you going!   Episode Highlights: [20:08] The importance of having time FREEDOM as a business owner. [22:17] How to stop trading your time for money.

One of the BIGGEST struggles business owners come to me with when it comes to marketing their business and getting clients in the door is Social Media. I hear things like: “I HATE social media.” “I feel like I’m doing everything right but I’m still not getting new clients.” “I’m only getting a few likes here and there. What am I doing wrong?” “I just don’t understand social media.” If you’ve had any of these thoughts, then boy oh boy are you gonna love today’s episode!! I’m talking with my new friend - who I met through Instagram by the way - about social media marketing for salons.  Some of the topics we’re diving into are: who you should and shouldn’t be following, the different metrics and what they each mean, how to nurture clients, and our top caption writing and profile bio tips! If you feel at all frustrated or overwhelmed with social media, this episode will help shift your mindset and teach you how to simplify your marketing strategy to get the BEST results possible.    Episode Highlights [18:54] How to keep up with the best tips and tricks for social media - since they’re constantly changing. [28:00] What do the different social media metrics mean and which ones should you pay attention to. [40:00] Kayla’s top caption writing tips.   Kayla is a beauty veteran turned social media guru & social media myth buster. She is passionate about combining her years of industry experience and intense social media knowledge to help salon owners reach their social media goals through her membership,  Socials for Salons. Kayla’s goal is to create a world full of confident, social media savvy, salon owners, who get results, without having to spend hours daily on the platforms. She is on a mission to help all salon owners who feel overwhelmed, uninspired, frustrated with social media and teach them how to build a strong social media presence and convert followers into loyal clients. Kayla’s Instagram: www.instagram.com/socialsforsalons Got a burning question that you want me to answer on a future podcast episode? Head on over to Apple Podcasts and leave a rating and review with your question. I seriously love answering your questions and helping beauty business owners feel a little less “lost” when it comes to running their biz - so lay it on me sis! 

I want to chat with you about something that I’ve NEVER talked about publicly… … and that’s how I handle fears and intrusive thoughts that can pop into our heads unexpectedly and wreak havoc on our mental well-being. Personally, I know what it's like to get stuck in an anxious cycle, especially when it feels like those intrusive thoughts JUST WON’T GO AWAY. But over time, I've learned some techniques that have really helped me work through them quickly and keep my mind from spiraling. The amount of problems and challenges that I face now is probably more than I ever have - but get this - I am the HAPPIEST, most CONTENT, and most SATISFIED in my life that I've ever been! On today’s episode, I get personal and share some of my own struggles with these pesky thoughts that always seem to pop up at the worst possible times. But I also offer some valuable insights into how I've managed to train my brain to work around them. So, if you're dealing with fears and intrusive thoughts too, I encourage you to listen in and try the technique I’m sharing today. It can take time and effort to train your brain to work around these thoughts, but it's absolutely worth it for your mental health and well-being.   Episode Highlights: [8:34] What’s really going on in your brain? [12:48] Example of an intrusive thought that popped into my head right when I woke up. [20:42] What I do IMMEDIATELY when a scary thought rears it’s ugly head. [26:05] A simple exercise to prove that your brain will look for evidence of whatever your beliefs are.  Want in on one of the THREE 1:1 COACHING SPOTS I’M OPENING UP NEXT MONTH? SUBMIT YOUR APPLICATION HERE: www.thelashpreneur.com/coaching

"How much does it cost to hire someone?" "What if they leave after I train them?" "What if they steal clients?" "Do I have to stop taking clients?" "What if she opens up her own business nearby?" Let's be real, when it comes to building out a team - these are the kinds of questions that can keep you up at night! These are common fears and concerns beauty business owners have when it comes to hiring a team, so I want to put your mind at ease. In today's episode, we're going to tackle these topics head-on and address the most common fears around hiring a team. We'll dive into all the nitty-gritty details and give you the confidence you need to make the right decisions for your business.   Episode Highlights: [6:00] How much does it actually cost to hire a team member?  [18:06] My best tip to help you stand out from other salons who are also hiring. [19:36] Why you want to hire people who align with your mission, vision and values - and are not just there for a paycheck. [22:00] How to get your time back and stop trading YOUR time for MONEY.   And if you want to chat more about your concerns or thoughts on building a team, be sure to DM me on Instagram with #buildateam, and we can talk thru your fears so you can decide on whether or not it's as scary as you think! Got a burning question that you want me to answer on a future podcast episode? Head on over to Apple Podcasts and leave a rating and review with your question. I seriously love answering your questions and helping beauty business owners feel a little less “lost” when it comes to running their biz - so lay it on me sis!  

STOP Posting About Policies on your Social Media!!  I get it, you want to make sure everyone knows your policies... however…when you post policies on your social media's business page - it indicates you lack an understanding of how to utilize social media for MARKETING purposes. I know it’s tempting because you see other business owners sharing their policies on social media… SPOILER ALERT: They DON’T UNDERSTAND how to use social media for marketing purposes! And following what they're doing is like the blind leading the blind. Plus, how can you stand out from the competition if you’re copying everything that they’re doing?? Join me in this eye-opening chat around how to best utilize social media for marketing your Beauty Business and where it is appropriate to communicate policies in a much more EFFECTIVE way that doesn’t compromise your marketing efforts! If you're ready to STEP UP your social media marketing game and learn how to use it to your advantage - stick around and listen to this episode.   Episode Highlights: [3:36] Does Social Media feel toxic? Here’s Why. [7:30] What is Marketing and how can you use it to draw in your ideal client? [10:18] How to play the algorithm game to win on Social Media. [12:22] The BEST  way to communicate your policies to your clientele. [20:27] Why posting your prices on social media sets you up to get ghosted - especially when the competition is fierce.   And hey, if you're feeling a bit “lost” in the world of beauty business marketing - a great place to start would be my signature program, The Lashpreneur Society!  Designed to help you go from OVERLOOKED to FULLY BOOKED - it’s a proven step by step Business Coaching Program that has helped hundreds of beauty pros double or even triple the number of new clients in their business and MASTER the business side of beauty.  If that sounds like something that would benefit your business and the goals you’re working towards - CLICK HERE to get more information and sign up!  Got a burning question that you want me to answer on a future podcast episode? Head on over to Apple Podcasts and leave a rating and review with your question. I seriously love answering your questions and helping beauty business owners feel a little less “lost” when it comes to running their biz - so lay it on me sis!  

Have you ever wondered when is the RIGHT time to hire someone for your business? It's a common question that we get asked in the DMs and in today's episode, we're going to tackle it head-on. First off, let's dispel a common myth that you need to have a ton of clients and be fully booked before even considering hiring. Actually, waiting until you're at that point can create more STRESS and CHAOS for you and your business. So, what should you be considering instead? I’m going to dive into the key milestones that you should be aiming for before making the decision to bring on a team member. From understanding your business goals, knowing your capacity and workload, and building a strong foundation for your future team members. Beauty Business owners often reach out to me for help, and they’re not even sure if they want to hire, but they believe they need to build out a team first so that they can go pursue another dream like being an educator or sell their own product line.  If you’re “not sure” if you want to hire or not, I’m sharing what questions you should ask yourself to get clarity on what you’re actually passionate about.  Cause I REFUSE to help you build a business that’s going to make you MISERABLE!  Trust me, having a team can be an extremely rewarding experience that offers you the growth, income, flexibility, and impact you desire - and it also comes with challenges and more responsibility . Which means you’ve got to really WANT IT if you’re going to stay motivated to face the challenges that come.  So, if you're a business owner who's been pondering the question of “should I hire?”, when to hire, or you're considering what your first steps should be in bringing on your first team member - this episode is a must-listen!   Episode Highlights: [1:46] What is the “warm body” hiring strategy and why is it a problem? [6:48] How do you find the time to train a new team member - the 1st lesson we teach inside Society Xcelerator. [11:16] WHY do you want to hire? Questions to consider to get clarity on what you really want [24:33] Math time! How much does it cost to hire a team member?

Worried about how a recession will affect your business? “It’s not that people are going to want to spend less money, they just want to get their money’s WORTH.” -Britt Seva  In today's episode, we're diving into the ONE thing that can make or break your business: the CLIENT EXPERIENCE. It doesn't matter if you're facing a pandemic, a recession, or a new competitor who just opened up down the street - if you can deliver an amazing client experience, your customers will keep coming back. And I’ve got the perfect guest to help us explore this topic, my good friend and someone who I aspire to be like pretty much every day - the incredible Britt Seva, of the Thriving Stylist Podcast!  She is a STELLAR business coach and strategist for hair stylists and salon owners and one of the top experts in the beauty industry on growing and scaling a beauty business.  In our interview, we'll be discussing how to WOW your clients every single time, what to focus on in your marketing, and how to stand out from your “competition”. Britt is sharing her expert insights and practical tips for building a loyal client base, even in the toughest economic climates. If you're struggling with marketing, feeling lost in a saturated market, or worried about losing clients in a downturn, this episode is a must-listen!    Episode Highlights: [14:21] What ways can you use social media to show potential clients what their experience will be like when they visit your business? [25:45] Asking this simple question will allow you to wow your clients every single time. [30:39] How your marketing could be turning away potential clients. [34:09] Tips for what to talk about on social media that other business owners aren’t. [38:13] The importance of the “in between” guest experience that nobody’s talking about!   Britt Bio: Britt Seva is an industry renowned expert business coach for salon owners and hair stylists Her Thrivers Society membership program has helped more than 10,000 stylists from 6 different continents to systematically grow their clientele with sustainable marketing systems. Her revenue-generating insights have been featured in recognizable outlets such as Modern Salon Magazine and Beauty Launch Pad, and she’s been hired to keynote events for well-respected companies like Rosy, Eufora, and Sola Salons. Based on the real-life experience of leading a single salon team to over $3 million in annual revenue while still in her 20s (top 5% of salons nationwide) to now running her own multi-million dollar education company, she and her team reach millions of beauty industry professionals with their Thriving Stylist podcast and social media outlets. Through their proprietary 4 Stylist Archetypes coaching system, Britt and her team can help any stylist or salon owner who is experiencing unstable or inconsistent client growth to immediately stabilize and scale their income while gaining more free time and peace of mind. Britt Seva Instagram: @brittseva  Website: www.thrivingstylist.com

LISTEN TO THIS EPISODE BEFORE YOU THINK ABOUT EXPANDING - it's probably going to save you thousands! If you think you can't add a team member to your biz without getting a larger location OR you have a team and think it's time to add a second location... PLEASE listen to this quick training on how you can maximize your sales in your CURRENT location before ever expanding to a new or second location. This training has saved my students THOUSANDS in increased expenses when they saw the potential of what they could do in their current location that they didn't see before I shared this with them! If you are ready to start building out a team OR you already have started and it's just not the well-oiled machine you thought it would be - DM me #hire on INSTAGRAM and let's talk about the challenges you're facing!   Episode Higlights: [3:05] Formula for figuring out how much money you can make when using your same location and hiring a team. [12:55] The pitfall of opening a 2nd location before the 1st location is running like a well-oiled machine. [14:42] Once you have a blueprint of what works on a small scale, then you can scale + grow that to be even bigger and generate more income.  

As business owners, we often face challenges that our family and friends don’t get. It’s like trying to explain quantum physics to a rock. They’re not even really sure what it is you DO for a living… And trying to vent to your team about these challenges? Let’s just say, that’s like trying to put out a fire with gasoline. If you vent to your team about the challenges you’re facing, it makes you look like an ineffective leader who can’t “keep it together”. They start to think that the business (and their job) is at risk - and may seek more “stable” employment somewhere else. But fear not, because on today’s episode we’re discussing why finding a tribe of business owners who understand the struggle is crucial.  And who better to join me in this convo than one of MY biz besties - Amber Brueseke of Biceps After Babies! Amber helps women achieve their health and fitness goals in a fun and easy way. Her motto is:  “Lose the weight you want without cutting out the food you love.” And I’m pretty sure she’s onto something there. Listen in as we share our own journeys, plus how being a part of a mastermind has helped Amber double her business every year. Trust me, you’ll get a good laugh, some solid advice and hopefully a new business bestie out of it. Remember, we were never meant to do this business thing alone!  So grab a cup of coffee, sit back, and let’s chat about finding your tribe. Interested in finding a tribe of driven beauty biz owners who are building out teams and ready to stop trading their time for money? We've got two programs that provide just that - Our Society Xcelerator for those who are just getting started with building out a team and our Momentum Mastermind for those that already have a team and are looking to grow their business to multiple six and seven figures without growing their time spent in it! DM me on Instagram #hire and we can share more details about these programs and the tribe of women waiting to support your growth!   Episode Highlights: [11:12] What are the benefits of having a peer group as a business owner? [22:53] The value and benefit of connecting with other business owners that get it. [24:00] Why it’s not appropriate to turn to your team for business advice.   

Do you ever feel like you're trying to juggle a million balls in your business, only to have one unexpectedly drop, causing everything to come crashing down? 🤹‍♀️ Well, that's exactly what happened to Dreama-Destiny when she lost a team member during the busiest time of the year. But instead of giving up and going back to the treatment room herself, she did something better... she called on the power of the Society Xcelerator program! 💪 Together, we tackled the problem head-on and came up with solutions that allowed Dreama to stay calm, focused, and in control. You can hear all about it in today’s podcast episode!  Get ready to be inspired!  We’re talking about how Dreama uses the Society Xcelerator tools to forecast for the future, how she hires new team members with confidence, and how her leadership has transformed since joining the program. And the best part? You can have access to all this support + education too! If you're ready to take your business to the next level, join us in Society Xcelerator and discover how to hire with ease, train your team for success, and grow your sales and profits like never before! 🚀 With weekly calls and support from our coaches, you'll never feel alone in this exciting journey. So, if you're ready to make your business dreams a reality, DM me #hire on INSTAGRAM let's get started! 💥 P.S. Society Xcelerator is not just about hiring, it's about creating the business and life of your dreams! So, why wait? Join us today and start living the life you've always wanted!    Episode Highlights: [20:10] How Dreama uses the Society Xcelerator spreadsheet to forecast for the next year and quickly see where they need to be to reach their sales goals. [22:24] How onboarding a new team member works. [32:41] How her leadership has changed since she’s gotten more structure in her business.   Dreama Bio: Dreama-Destiny, owner of Dreamy Days Beauty, is an artist with a passion to build women up. She entered the beauty industry in 2011 to become a cosmetologist and in 2018 turned her focus from hair and makeup to lash extensions. After a couple of years of being a solo lash artist she began building a team of lash artists that shared her same vision to uplift women.  

Have you been thinking about starting your own beauty service-based business and you need clarity on the steps to take to get started and what to focus on first - but you feel like every successful business owner is gatekeeping the info that got them to where they are??  Like no one wants to share their “secret” to success because they don’t want YOU to become their competition? #RUDE That’s exactly how podcast listener Abigail King felt when she applied to be a guest on the show. She says: “I’m currently work for a waxing franchise, and I'm wanting to work for myself. I really just want to have a Salon Suite and do my own thing. And that's really why I got into aesthetics, was to be able to have my own business. But I find it a very big challenge to go from one [employee] to the other [business owner]. And I feel like  everyone is holding this secret, and they just don't want to say, this is how they did that.” Rest assured my friends….It will be revealed today! Today I’m sharing the first steps you should take in starting your business (even if you have 0 clients), when to make the transition from part time to full time business ownership, and how to price yourself in a way that allows you to not only pay the rent - but pay yourself too!    Episode Highlights: [5:54] What to do if you have a non-compete agreement with your current employer? [7:31] How to reduce the financial stress of starting a new business. [13:13] Here’s what I think about looking at other businesses to figure out your prices.   I created a FREE Beauty Biz Prep + Planning Guide for anyone who is tired of working for someone else and wants to become their own BOSS! In it you learn: The secret to getting ahead of the competition online. Breaking down the legalities of running a business. Location, location, location - the key factors to know in choosing a location. The MUST HAVE start up supplies and equipment needed to open your doors quickly. Establishing and claiming your business name and brand online. Discover how to get your first few paying clients so you can start to generate sales. You can download the guide by going to www.thelashpreneur.com/prepandplanning

Want to build a multiple 6 and even 7 figure business? Then build a "boring" business! Say what? It's true! Getting to your first $100,000 in sales is usually filled with new ideas, new services, learning and hustling and pouring a lot of YOUR time into the business to generate sales. Getting past that six figure mark into multiple six and even seven figures - well that can't be reliant on how much time YOU can put into your business because you only have so much time to give. So how do you leverage your time so that you can focus on tasks that will grow your business - like creating efficiency in your systems and processes or marketing to get multiple clients in the door? Where can you find the answers to questions like: Does your business need more leads and clients? Or does it need to get better at keeping the new clients that come in? Does it need to hire a new team member because we have more demand than we can handle? Or do you need to increase profitability cause the biz is losing money every month or not paying the owner regularly? How do you get clear on what decisions need to be made next?  That’s what I’m talking about in today's episode.    Episode Highlights: [4:56] STOP running your business on feelings - “I feel like I did well this month…” - and start making decisions based on DATA. [13:00] Do you have proof of success? Turn it into a step by step, repeatable and teachable process. [14:43] How tracking metrics will tell you what areas of the business need your attention as the owner. If your goal is to build a team so you can scale your business and stop trading your time for money - and you're unclear where to begin - send me a DM on Instagram with #hire and let's chat about what's going on in your business!

Have you ever had a potential new client reach out to you asking for your prices, and after you tell them, you hear…crickets? They ghost you and you never hear from them again!! When you give your price point right off the bat - you give the potential customer no other buying factors to make an informed choice on - just price point. And y’all know there’s some chop shop down the street who charges way less than you. The question “How much do you charge?” is an OPPORTUNITY to start a conversation to uncover what is really the determining factor for them to book with you. On today’s episode, I’m talking with podcast listener Lupita Arellano about how to turn those “How much do you charge?” DMs into paying customers. I teach her my process on how to respond to those questions in a way that not only helps improve your bookings and lets you stand out from the competition - but also gives you valuable feedback that you can use in your future marketing.   Episode Highlights: [5:39] What’s stopping people from booking your services? [9:08] Why you shouldn’t use your booking software as your website. [19:09] What’s the pain point that your lashes specifically solve? [25:46] Questions you should ask before giving your prices. [41:04] My tips for marketing when you want to become an educator or sell your own products.   Want the EXACT step by steps on how to convert clients off of social media and into your business? Check out my mini course -  “Dominating The DMs” !  You'll Walk Away Knowing... EXACTLY what to say when a client asks "What's Your Price?" (seriously... I give you a copy and paste template that works like a charm!) HOW TO START CONVOS inside of DM's WITHOUT coming off like a desperate STAGE 5 CLINGER The TOP STRATEGIES to contacting and working with INFLUENCERS The genius strategy your COMPETITORS WISH THEY KNEW that will get clients blowing up your DMs TO BOOK AN APPOINTMENT! 13 PROVEN COPY AND PASTE TEMPLATES you can use to get that follower to BOOK AN APPOINTMENT! To sign up today and get 30% off, go to www.thelashpreneur.com/dms

If you are interested in building a team, or have already hired a team member or two - THIS IS THE MOST IMPORTANT HIRING PODCAST EPISODE YOU SHOULD LISTEN TO!!! What’s the difference between a W-2 employee and a 1099 independent contractor - and why do you need to know the difference? Well for one, if you’ve already hired 1099 contractors, but you’re treating them like employees - then you’ve misclassified them.   How do you know if you’ve misclassified your new hire? In today’s episode, I’m going over several ways to know if someone is misclassified - but here’s a quick preview… Here's the most common ways you'll know if you've misclassified a team member as a 1099 when they should legally be a W-2: 1). CLIENTELE: a 1099 is self employed and they are their own business. Therefore any clients they provide services on are THEIRS. So if they want to contact them, schedule them at a different time, charge them whatever they want to charge them AND take them at a different location - a 1099 CAN.  If you're not cool with that - then you actually need to have them be W-2 employees so the clients are property and an asset of YOUR business and therefore cannot be contacted or solicited by your service provider to receive services anywhere else without consequences. 2). SUPPLIES and TRAINING: If you provide supplies, materials, booking software, and train your "team member" to do the services in a certain way, then they're most likely a W-2 employee and not a 1099. Imagine if your landlord came into your business and tried to tell you your isolation sucks and you need to work on your stickies cause the clients are unhappy...you would laugh at them and tell them where they can go!  You have the same amount of control over the results produced by a 1099 as your landlord has over your business. If you want any control over the results and the experience of the clients - you need W-2s, not 1099s. 3). PAY STRUCTURE: If you pay your 1099 with any sort of regularity (weekly, monthly) and they are paid per hour or as a part of "payroll", then they are definitely not a 1099. Think of hiring a Plumber to come in and fix a toilet. You're not paying the Plumber a commission per toilet fixed or based on how many hours he took to fix the toilet - you're paying him for doing the job of fixing the toilet.  That is an INDEPENDENT contract based job. Most beauty biz owners I talk to who have 1099s don't even have a CONTRACT in place for any employment classification - so how can someone be an independent contractor without a contract?   Episode Highlights: [5:37] How does the IRS get involved in your employment structure? [8:53] How much control do you have over your 1099 independent contractors? [17:18] You need ATTORNEY-created contracts - those online templates will not hold up in court. [23:47] When you're trying to legally classify somebody you cannot compare the pay structure that you're trying to give an employee to the same as what independent contractors and illegally misclassified businesses do at 50% commission - which runs rampant in our industry. [25:24] If you decide to continue to cut corners and do things illegally, you’re essentially putting the fate of your business in the hands of someone else - because you “trust” that no employee will ever think about reporting you.     Ready to hire your first (or next) team member? Maybe you’ve already hired but this episode has got your wheels turning about some changes you need to make ASAP! Hit me up in the DMs over on Instagram with the message #hire and let’s chat!  Disclaimer: The Lashpreneur LLC is not a licensed tax, legal or investment professional. The information contained in this site and episode are provided for informational purposes only, and should not be construed as legal advice on any subject matter. You should not act or refrain from acting on the basis of any content included in this site or episode without seeking legal or other professional advice. The contents of this site contain general information and may not reflect current legal developments or address your situation. We disclaim all liability for actions you take or fail to take based on any content on this site or episode.  

I get tons of DMs everyday from beauty business owners reaching out to me for help. They share their struggles with building a clientele, pricing their services, paying themselves, structuring their biz, managing a team, being overwhelmed… you name it, I’ve heard it. But do you know what MOST of them have in common? What’s the one thing that holds 99.99999% of business owners back from making the changes that will allow them to see significant growth? It’s most likely the thing holding your business growth back as well… Sis, it’s you! Yes, business ownership is a journey and there’s tons of stuff that you have to learn how to do and have no current knowledge of…but many times, the business owner KNOWS exactly what they should be doing. Whether it’s to learn marketing, start posting Reels, raise their prices, etc. They know. But they don’t do it. They know what it will take to make their business grow and achieve their desired results - but they still don’t do it.  Why? That’s exactly what we’re diving into on today’s episode. I’m talking with podcast listener Leah MacQuarrie about her struggles with becoming an educator. We’re talking about the dreaded social media “doom scroll” and how it keeps you stuck in comparison and imposter syndrome. Plus how “perfectionism” is killing your business growth - and how to fix it.   Episode Highlights: [11:57] Market Saturation = evidence that there’s demand for what you offer. [23:46] What if people ignore your social media posts? [43:46] “Perfectionism” is killing your biz growth.

Are you SURE you want to hire a team? The journey of building out a team of revenue-producing employees who align with your mission and values can be incredibly rewarding - but it does not come without its challenges. If you’re only doing it because it seems like the next logical step, or you see others have had some success with it, or you’d like to work a little less and maybe take a vacation… I need you to re-evaluate some things sis! It’s totally normal to have fears around hiring or any major decision - even when you know 1000% that it’s what you want to do and are extremely passionate about it - but if you’re not too sure, then those “fears” might be your subconscious throwing up warning bells that you are out of alignment with what you truly want. On today’s coaching corner episode, I’m bringing on listener Lauren Isaako. Lauren has been in business for 8 years, has a steady clientele, and believes that she is ready to take the next step and hire a team - and she wanted some coaching to talk through her fears about making that decision and where to even begin.   Episode Highlights: [26:11] Your team members are NOT your friends - at least they shouldn't be. [38:56] Are you using your business to meet your emotional needs? [45:20] Why you need to find your purpose. [49:53] The first step you should do when you’re ready to hire.   If you want to go fast - go it alone…If you want to go far - go together! And friend, I want to help you go far…farther than you ever believed was possible for you. I don’t want you to waste the next year being stuck and overthinking how to make your goals a reality. Today is the LAST DAY to apply for Momentum Mastermind - my 6 month, mostly virtual, group coaching program for those who have a team and want to Stop Trading YOUR Time for Money and Enjoy Growing Your Business without Growing Your Time Spent In It! This is not a COURSE - it’s a done WITH YOU experience!  Apply for Momentum Mastermind HERE P.S. Ready to hire your FIRST team member? DM me #hire on Instagram and let’s chat!

Does this sound familiar?  You’re trying to build out a team BUT: Your business revenue is totally dependent on YOU generating sales from your clients so you’re still in the treatment room the majority of the week taking clients. You find that you’re struggling with burnout and you don’t have balance with work because you have so many administrative responsibilities and managing the team tasks that have to get done AFTER you’ve taken a full load of clients for the day. You find yourself struggling to afford to pay yourself a decent living at all, oftentimes because team members are paid such a high percentage of commission, that the business is actually losing money every time a team member takes a paying customer and the business owner has no idea this is happening cause they’ve never looked at what the business can afford to pay the team member. You regularly contemplate “easier” business models like becoming an educator or having a product line because it’s just “not worth it” to have a team because you are STILL trading your time for money. Before joining Momentum Mastermind, Victoria was stressed, overworked, and her health was suffering.  Victoria is SEVERELY allergic to lash adhesive, but her business income was so dependent on HER taking clients in the treatment room (despite having hired an employee) that she could not see a way out.   Fast forward to 1 year later and she is fully out of the treatment room, has the capacity to “leave work at work” so when she goes home she can be present with her family, and because her business is so profitable - she even has enough funds left over from the business revenue to host fundraisers and charity events in her community (which is a dream come true for her)! Oh and did I mention that she’s been able to take several trips with her family plus some much needed time off due to sickness - and her business still ran like a well oiled machine while she was away? She is the true testament of what’s possible when you Stop Trading YOUR Time for Money and Start to ENJOY Growing Your Business without Growing Your Time In It!    Episode Highlights [8:08] How to strategically hire so you can weed out the people who are not aligned with your mission and core values. [15:23] Systems and processes will allow you to take time off from your business (hello vacation!)  - and the biz will still run like a well oiled machine while you’re away. [33:35] How do processes get you to the freedom that most business owners want? [41:25] Victoria’s advice to anyone thinking about joining Momentum Mastermind.   If you’ve already taken the incredibly challenging step of trying to build out a team - whether you’ve experienced massive success or not with that adventure - Momentum Mastermind is going to be incredibly helpful in the process of moving you into the true CEO/Visionary role. Applications CLOSE on Monday, December 12th, 2022 - so even if you’re on the fence about it - go ahead and apply so we can jump on a call to talk through your business goals and challenges and see if the program would be a good fit! CLICK HERE TO FILL OUT YOUR APPLICATION

What got you HERE, won’t get you THERE. What does that mean? Whatever you’ve done to grow your beauty business up to this point has allowed you to get to where you are today, but to get you to the next level - you'll need to do MORE. That’s exactly what we’re talking about on today’s episode with Momentum Mastermind Member Danielle Todd. She has been a business owner with a team for 7 years already, and while she felt the business was doing well - she also knew it was capable of doing more.  She realized that she didn't know all the steps and processes involved in growing her business to the next level - and she needed help. She needed someone to show her how to get there.   Other masterminds she attended failed to teach her how to understand the data of her business and where her attention needed to be focused. And although her business is profitable - and she’s on track to make over $200k in revenue this year - she still has some money-mindset issues to work through. This is actually not uncommon in beauty business owners - they put every dollar back into their business thinking that’s the right thing to do. Or they feel “greedy” for taking a cut for themselves. If the thought of paying yourself or making “more” money also stirs up feelings of guilt or fears of being too greedy - that’s a limiting belief you need to work through sis!  That’s why today I’m sharing the INCOME vs IMPACT philosophy that helped me in my own business.    Episode Highlights [4:34] Diving into data and understanding what data to look at and where to look. [6:41] How to combat a negative money-mindset and find the balance between paying yourself and investing back into the business. [14:07] How Danielle’s business has changed over the last 6 months of the program.  [18:09] The mindset that gets you to $100k in sales is not the same mindset that will get you to six figures and beyond.   Stop trading YOUR time for money and ENJOY growing your business without growing your time spent in it!  If you have a team and you’re ready to create a well oiled machine that works WITH or WITHOUT you in it… I want to invite you to join me on one of my upcoming “Build A Team and Live Your Dream'' calls!  In this call, we’ll go over:  What does a business need to grow beyond the time/energy capacity of the owner. The #1 block multiple 6 and 7-figure businesses face and how to overcome it!  Why working IN your business is costing you tens of thousands of dollars (or more!) Why your team is struggling to see you as an effective leader. How to double or triple your business in the next year without double or tripling your time spent in it! There are only two calls left! Register for an upcoming class here: www.thelashpreneur.com/buildateam 

The same skills that made you successful as a solo artist do NOT translate to success in building out a team. It’s a whole different ball game building out a team of revenue producing machines who help you grow your business and where you are no longer trading your time for money. This is exactly what Momentum Mastermind Member Ashley Loya had to learn - when she suddenly went from service provider to CEO. Today we are talking about the unconventional way she became a salon owner and how the Momentum Mastermind program is helping her to set her employees up for success so she can finally get out of the treatment room.    Episode Highlights [7:20] Being able to problem-solve with other business owners will help you achieve faster results. [11:34] How to stay on top of your team members’ progress and keep them motivated using Key Performance Indicators (KPIs) [13:05] What’s it like to start to look at your business more as a business rather than as a service provider? [15:21] When you start to have a process-dependent business, it takes the weight off the owner.   If you have a team and you're ready to create a well oiled machine that works WITH or WITHOUT you in it... I want to invite you to join me on one of my upcoming "Build a Team and Live Your Dream" calls! ⭐In this call, we'll go over What does a business need to grow beyond the time/energy capacity of the owner The #1 block multiple 6 and 7-figure businesses face and how to overcome it! Why working IN your business is costing you tens of thousands of dollars (or more!) Why your team is struggling to see you as an effective leader How to double or triple your business in the next year without double or tripling your time spent in it! REGISTER HERE FOR AN UPCOMING "Build a Team and Live Your Dream" CALL 

This interview SHOCKED me!  I’ve been in the beauty service-based industry a long time, first as a master lash artist and then a business coach - so I didn’t think anything could surprise me anymore. But on today’s episode I spoke to podcast listener Asha Foster who is not only using Groupon to attract clients into her business - but she’s KILLING it!  She’s been able to convert 85% of those groupon users - who typically only show up for the cheap deal - into loyal repeat customers. If you know me, you know I’m pretty much anti-groupon for marketing for a whole host of reasons - which we’ll get into today - but the numbers don’t lie! It’s really working for Asha’s business.   Episode Highlights: [10:31] How to increase customer lifetime value with Groupon. [15:15] How do you know if/when it’s time to get rid of Groupon? [18:09] Asha’s biggest struggle with using Groupon. It’s probably not what you think. [27:54] How to scale your business quickly (when you have a team) so you can eventually get out of the treatment room.   If you have a team and you're ready to create a well oiled machine that works WITH or WITHOUT you in it... I want to invite you to join me on one of my upcoming "Build A Team and Live Your Dream" calls!   In this call, we'll go over What does a business need to grow beyond the time/energy capacity of the owner The #1 block multiple 6 and 7-figure businesses face and how to overcome it! Why working IN your business is costing you tens of thousands of dollars (or more!) Why your team is struggling to see you as an effective leader How to double or triple your business in the next year without double or tripling your time spent in it! Register for an upcoming "Build A Team and Live Your Dream" - class dates/times are extremely limited! 

Today I’m talking with Nikki Ferris of Dollhaus Beauty Co who - prior to working with me - had never heard of such a thing as hiring a business coach. But after watching a Tik Tok video, doing some research, and sliding into my DMs…she joined the Momentum Mastermind Program and completely transformed the way her business was run. “We've all heard of personal training, right? For learning how to use certain machines at the gym, or working out for a certain body type that you want, or whatever. But like someone that can help you one on one personally with your business, that is totally genius, right?” - Nikki Ferris Maybe you’re like Nikki and you struggle with bending over backwards trying to make your team happy - to the detriment of your own work/life balance - in the hopes that they will never want to leave!  You’ve given all of your time, attention, resources, and income to your team and NOTHING IS LEFT OVER FOR YOU. You paid them waaaay more than you could afford to keep them happy, but they still weren’t happy?  In this episode we talk about why it is so important to leverage your time as the CEO and create the processes and structure that keeps EVERYBODY happy - including the business owner.   Epsiode Highlights: [14:55] Why hiring an assistant manager should be a priority when you have more than 3-4 employees. [28:33] Some exciting new updates to the Momentum Mastermind program! [29:38] Nikki’s advice for anyone who’s curious or on the fence about joining the mastermind program.   If you want the benefits and growth and joy that can come from building out a team and you are confused as to how you can do that legally AND profitably so YOU can stop trading YOUR time for money… We are opening up applications for SEASON 3 of our MOMENTUM MASTERMIND program on November 28, 2022. Momentum Mastermind is a high level of support, coaching and community of like minded beauty business owners who are building out their dream teams and who are ready to stop trading their time for money. If you want to learn more about Momentum Mastermind I want invite you to join me on a free class I'm hosting next week called “Build a Team, Live your Dream” so you can learn just how business owner’s like Nikki stop trading their time for money and actually start to ENJOY working on their business without growing their time spent in it! So if you’re interested in attending a call, you can sign up at www.thelashpreneur.com/mastermind

CHEERS TO OUR 200TH PODCAST EPISODE!!! 🎉🥂 Thank you so much for coming on this journey with me! It's been such a joy to connect with so many amazing beauty biz bosses. To celebrate, I'm doing a special GIVEAWAY and you can get all the details about it over on INSTAGRAM - so make sure you go check that out after listening to this episode!   👇👇👇👇 Not being able to pay yourself SUCKS.   If starting your business was exciting & fulfilling, but now you feel emotional, scared, fearful, afraid, mad, angry, frustrated, & overwhelmed from running your business...well that's not what any of us signed up for.   If  you're not able to pay yourself - even though you're taking a pretty decent load of clients   - chances are, you're not being intentional about creating a business that is  profitable.   That would be a pretty logical reason you’re not paying yourself if there’s  NO MONEY LEFT OVER at the end of the month.    I'm showing you the EXACT formula to figure out how to make more money, how to discover the service price point that is most profitable for your business, if you should raise your prices, and more!   There's always going to be a whole bunch of different decisions that you can make when running your business - but we've got to know the NUMBERS and the DATA first.   Cause if you don't have data for whatever the problem is, then we can't solve for the problem you’re experiencing - like not paying yourself consistently or enough.The data will help you know where the problem in the business is - cause you’re already experiencing the problem’s effects..   And then we can actually start to find a SOLUTION.   Episode Highlights [8:58] What to do first to get clear on your numbers. [9:32] The formula I use to discover a business owner's sales per minute of time. [15:31] What options are there for increasing sales when you're already at capacity for taking appointments?   So if numbers and data are confusing for you, we have trainings on how to figure this stuff out inside The Lashpreneur Society. If you want to build out a team, or you've already built out a team - we have a much more advanced level "knowing your numbers" training inside of Society Xccelerator, and Momentum Mastermind. Send me a DM on Instagram and let's have a conversation - so I can support you and guide you in the right direction, so that you don't have to continue to struggle without a plan to get you out of it.

Every time I speak on this topic, it ruffles some feathers… Because hiring employees and offering commission-based pay is the “norm” in our industry - and it really SHOULDN’T BE (in my opinion). So I will continue to shout from the rooftops that commission-based pay is bad for beauty businesses AND their team members because the way MOST businesses in our industry structure their pay doesn’t provide consistency and stability for the team member NOR the business trying to build that team member a clientele. And I mean ANY commission based business model - not just the 50% commission model which, by this point, I hope you’ve seen the light of how unprofitable that pay rate is!  I want to release the BS (belief system) that just because everybody else is paying commission - that you should too! Because it’s a broken pay system in our industry in MOST (not all) businesses.  Commission sounds great for your team members when they are FULLY BOOKED. But if you've ever hired somebody, you know they're not fully booked right off the bat. It could be months or years before they’re fully booked (depending on how good your marketing and client retention is).  More often than not,commission based pay leads to:  Inconsistent Pay = Unhappy Employees who can’t consistently pay their bills because of fluctuating paychecks = Employees Leave. Employees who ONLY care about the money = They are always looking to see who pays more because there will always be 50% commission salons out there and all your team member thinks is “more money” because they don’t understand the reality of what it would be like to work in a salon that pays 50% of sales to their labor and how much cutting corners and what shitty culture that breeds = Employees leave for more money or to work for themselves. Employees think the owner is pocketing the rest of the pay so if they’re paid 30% commission - the employee mindset is that the OWNER is making 70% on “her” sales = This breeds resentment and leaves employees feeling entitled to make more percentage of sales and the owner becomes the “gatekeeper” of all the money = Employees go start their own business so they don’t have to “share” the sales with you. No Money left over after paying labor/business operating costs = Biz Owner can’t offer perks and benefits like bonuses, raises, medical insurance, holiday parties, donuts on Mondays = Employee Unhappy and doesn't feel connected to the culture, vision or values of the business and so employee leaves.   Episode Highlights [3:53] Why commission-based pay isn’t a great employee retention strategy. [11:04] How do you incentivize your team members? [14:02] Why commission-based pay makes your team members think you’re greedy.   If you want the benefits and growth and joy that can come from building out a team and you are confused as to how you can do that legally AND profitably so YOU can stop trading YOUR time for money… We are opening up applications for SEASON 3 of our MOMENTUM MASTERMIND program on November 28, 2022. Momentum Mastermind is a high level of support, coaching and community of like minded beauty business owners who are building out their dream teams. If you want to learn more about Momentum Mastermind and how you can apply DM me #hire over on Instagram and we can chat more about your team building goals  (and challenges)!   

Do you really need an accountant? This is the perfect time of year to start interviewing and finding an accountant to help you learn the financial ins and outs of running a business and to help you understand what you need to know as far as taxes. It can absolutely seem overwhelming to face your finances, especially when it's not exactly booming - but I can assure you if you commit to learning just the basics of business finance - you will feel so much more empowered and confident in how to grow your business. If your goal is to pay yourself more, invest back into the business, secure your first (or bigger location), hire team members, etc - you won't get there without a PLAN.  An accountant can be your financial guru and guide to help you make informed decisions in the business that get you to reach those financial goals.   Episode Highlights: [7:05] You need to pay yourself first. [12:02] How to use Quickbooks - a handy bookkeeping software that takes a lot of the hassle out of your business finances. [17:06] What's the difference between a sole proprietor and an LLC - and which one should you choose? [18:48] Why I don't recommend using CashApp, Venmo, or Zelle for your business transactions.   Click HERE to receive 30% off 6 months of QuickBooks - our go to bookkeeping software recommendation! And if you are searching for an accountant who gets the beauty industry - I'd like to recommend Michelle Cook who is a wealth of easy to understand accounting info for beauty service businesses - you can find Michelle on Instagram @smallbusinesscpa

I (LOVINGLY) want to call you out on your BS (belief system) that's robbing you of growth! Just because you don't know how to do something - doesn't mean you don't do it! It means you have got to prioritize learning how to do it! Don't know how to market your business in a way that gets clients in the door - that would be a pretty important skill to learn, don't ya think? Don't know what numbers or the financials that help make decisions in the business clear and simple - I would start with the basics of learning business finance and what a profit and loss statement is. Don't know how to hire a profit producing team member that wants to help you grow your business and produce the experience and results your fully booked clientele expects - it's totally possible to learn how to do that and train your team member step by step on how you do it. It's called an onboarding process! If you want to learn how to start, build and grow your business - DM me #society and let's chat about your biggest struggles in growing your business. Ready to build out a team so you can get your time back - DM #hire and let's walk thru the challenges you're facing in team building!   Episode highlights [5:55] Your head is the reason you’re not successful, not your lack of knowledge. [17:16] You have to learn how to do it first before you can teach it or delegate it to someone else. [13:54] What to do when you’re just starting out and can’t pay yourself.

Stop running your business on FEELINGS - cause let's face it - depending on the time of the month - your feelings be lying to you girl! On today’s episode, I am sharing some of the BEST ADVICE I have learned about letting my BUSINESS tell me what it needed to grow instead of relying on how I felt about my business - which is what led me to walking away from it 18 months ago. Are you lost, stuck, or overwhelmed when it comes to knowing your numbers? This episode is going to help you get found - unstuck - and just your average amount of “whelmed”!   Episode Highlights [6:44] How to get more sales in your business. [9:13] Here’s how to figure out which marketing strategies are working for your business. [12:50] How to hack your brain and avoid anxiety from taking over your business decisions. [15:28] How to operate a successful business long term. Interested in hiring your FIRST (or next!) profit producing team member? DM me #HIRE on Instagram and let's chat about getting you your first (or next!) hire in the next 90 days!

I have a TROLL!! 🤣🥳 And no, it's not the cute kind that sings catchy songs!  I was told I'm a "trend chasing moron" and look "hideous with a low IQ" on a Reel that I posted. I know that receiving these types of comments - or any negative comment for that matter - is a FEAR for many business owners and likely why they hesitate with putting themselves out there when it comes to marketing their business online.  If you guys are afraid of putting yourself out there because of stuff like this - PLEASE understand that there is more POWER and IMPACT in putting yourself out there because of all the people that you can help.  I hope that today’s episode helps you see that and feel empowered to get out there and become the successful beauty business BOSS that I know you can be!    Episode Highlights [8:20] Why I’m unbothered by negative commenters. [10:28] How to shift your mindset with how you view trolls [12:15] Why having trolls means you’re actually successful [15:35] There’s more POWER and IMPACT in putting yourself out there because you’re helping people than the few negative comments you may get.  If you’re STILL worried about trolls after watching this episode, DM me over on Instagram and let’s have a conversation.

You are NOT a victim to where your time is spent! As an employee - sure, it can be argued that if you work more, you make more - likely when you're paid hourly and get overtime when you work past your standard hours of work. This thinking as a CEO is WHY your business is not growing, why you're stressed and overworked or overwhelmed or just flat out OVER IT! You are the Master Chess Player of your business and it's your role to strategically manage the resources of the business (i.e. time, money, energy, etc). So if you find yourself using the "I don't have enough time to XYZ" or “I can’t do ______ because _______” I want you to put yourself back into a place of power and out of victim-based thinking with an “I choose” statement and say... "I CHOOSE _________ because __________". Listen to this episode to learn how I manage where my time is spent as a business owner, how to automate, eliminate or delegate 💩 I shouldn't be spending my time on AND how you can start to buy your time back by hiring team members!!! Want to learn how to hire your first (or next!) profit producing team member in 90 days or less? DM me #hire and let's chat about where you're at in your business!   Episode Highlights [5:15] How much of your to-do list do you actually need to do?  [10:48] Why a scarcity and lack mindset causes you to focus on stuff that doesn’t matter. [11:46] How to automate, eliminate, or delegate.

Ah, I love data. I really do! I know it can be very draining and dull and boring, but I promise you - my fellow anxiety sufferers - the data is really what's going to help you make decisions in your business that aren't based on emotion, but actual informed decisions based on data. Know Your Numbers. Does the business need more sales? Does it need less expenses? Maybe a combination of the two? How do we create more profitability so you can pay yourself? Do you want to add on a team member? How much should you pay them? What are the costs associated? All Of That Is Data. The more you know your numbers, the more informed and educated you are as to what the problems are in the business - and where your time and energy as the business owner is spent. Business ownership is like playing a game of chess.  When you move something, it changes all the strategies involved. Your job as the business owner is to figure out - when you move one piece on the chessboard at the game of business - how does that affect the strategy? You have a problem in the business that you need a solution for. You may have 70 different solutions that could get you there, but which one's the best? I tend to go with one that's easiest, but you have to figure out what the problem is and what the DESIRED END RESULT is before you can figure out a strategy to get there. So today I'm going to share a tool with you that is going to make the math and the data part of this so much easier for you! So when you’re trying to figure out how much does it cost to hire a team member, you can plug in your numbers and find out. To plug in your own numbers and see if you can really afford to hire a new team member, go to www.thelashpreneur.com/hirecalculator Ready to stop trading your TIME for MONEY? We are launching a new program called SOCIETY XCELERATOR. If you're interested in hiring your first (or next!) PROFIT-producing team member, DM me #hire on Instagram HERE and let's chat more about how Society X can help you do just that!   Episode Highlights [6:37] What is the profit margin of your business? [11:27] What is the cost of a 50% commission? [25:19] How to Calculate Your Total Breakeven Cost. [2:45] Why you need profit in order to stop trading your time for money.

“How do I not fail at running a business?” That's the question I was recently asked. And we're gonna talk about…what even is FAILURE? How do you avoid it at all cost? I know this is going to sound really cliche - but failure is not an option. I don't want you to even give yourself failure as an option. “Failure” is typically a meaning that you give to an unknown set of circumstances where you would walk away from your business… But starting today, I want you to redefine what failure means to you. I love these conversations that we have in the DMS!  So if you're not already following me on Instagram, please do so at www.instagram.com/thelashpreneur and then send me a DM with what's going on in your business.   Episode Highlights [2:45] What in your past made you so afraid of failure? [6:33] How you can completely remove failure as an option in your world. [8:26] What to do when intrusive thoughts creep in. [10:47] Why playing the victim role is keeping you stuck. [12:29] How to “win” in any situation.

I ruffled some feathers and created a JUICY debate in a recent Instagram post! The post was in response to a question I was asked about "How do I advertise that I have appointments available without looking desperate?". My answer - you don't. And I explained why you don't and what to focus on instead, which was super valuable for the 90% of my audience who is not fully booked. If you haven’t listened to that episode yet - go check out episode 189 HERE. The followers who loudly disagreed (and respectfully I might add cause this community is amazing!!) guess what? They are not the 90% of my audience who are struggling to build a clientele. The overwhelming majority of "I disagree and this totally works for me, so you're wrong" types of comments on this post were from those artists who are pretty much fully booked to which the original post and podcast episode I did on this was not directed at. However - I don’t let an opportunity to educate and coach pass me by cause people disagree with me - in fact - it excites me to be loudly disagreed with because I very carefully think thru the strategies I teach and how they can be done well to help you grow! This week’s episode is dedicated to WHY your business is telling you you’ve got a big problem in your business if posting your available appointments on your social media is working to draw in clients! So whether posting your availability on social media works for you or not - I want you to watch this video where I share… WHY those types of posts work for you if you're fully booked (or close to it). WHY it's actually not a good indicator for the growth of your business if these types of posts are working for you to fill appointments. WHAT 2 things you can do for the growth of your business if you find these types of posts work for you. If you want to learn how to increase your prices, head over to my instagram at www.instagram.com/thelashpreneur and DM me #priceincrease for my step by step guide on "How to Raise Your Prices". If you're interested in hiring your first PROFIT-producing team member by the end of the year, DM me #HIRE and let's chat about how I can work with you to do just that.   Episode Highlights [3:00] Why the “I’m available” strategy doesn’t work for 90% of my audience. [6:23] What is scarcity marketing and how does it work? [6:54] How do you know when it’s time to raist your prices? 

Ever panic when you have a slow day on the books? Or a slow week? Or you’re just starting out and you’re like “shoo! My whole month is slow!” I know the feeling of being overwhelmed when building a clientele!  Inside of The Lashpreneur Society, my online coaching program for beauty business owners, I teach you EXACTLY how to build a clientele - but today I’m sharing what my current students are doing that is working really well for them!    Episode Highlights: [1:45] Why you MUST have a website. [2:55] What is Word of Mouth marketing and does it really work? [5:20] How to get your work in front of your ideal client’s eyes. [9:04] How to handle the dreaded “how much do you charge?” DM.   If you are interested in joining me inside of The Lashpreneur Society, head over to my instagram at www.instagram.com/thelashpreneur and DM me “#society”.

Today, we're going to be answering a question I got on Instagram which is:  “How do I advertise that I have appointments available? Without looking desperate to fill them?”  There’s really two parts to this question…the first part is “how do you advertise available appointments” and the second part is “How to not look desperate”. And what I'm going to share today is probably the complete opposite of what you think…   Episode Highlights [1:53] No Advertising Is Necessary  [3:37] Clients Aren’t Booking Because They Don’t Trust You [9:01] IT’S OK TO BE DESPERATE - But Not For the Reasons You Might Think   If you want to learn more about how The Lashpreneur Society can help you learn the steps on implementing this inside of your business - send me a DM on Instagram at www.instagram.com/thelashpreneur If you have “no longer accepting clients” anywhere on your marketing  - I want you to listen to episode 75 - “Closing your books will close your doors” to learn why this strategy is not a wise business move and what to do instead.

Today I’m answering this question I received in an Instagram DM:  “How do you single-handedly run a business? There is no time to grab a sip of water, let alone get up and give each client the proper hello and see you later I would desire. Or getting back to potential and current clients during the day. I feel like my entire focus goes into when I'm in the chair, and there's no time for anything else.” You are not a victim of your time… You are the CEO, the business owner, the boss - and the ONLY person who is in control of your schedule. If you don’t give yourself the time to rest, stretch your hands, go to the bathroom, or have a sip of water - that's on you boo, your name is on the door!  Ain't nobody coming to save you. Let go of your need to please/serve everyone and focus on the business you’re creating that maximizes YOUR impact on others. Create a business that YOU LOVE, and not one that other’s love but you hate. What are your goals? You have to figure out what your goals are and prioritize the action steps that are going to get you closer to your goal and forget about the rest - or at least put it aside for now.   Episode Highlights: [3:41] You are the ONLY person in control of your schedule.  [10:45] What I would do to free up more time in my schedule without sacrificing income. [19:13] Prioritize the actions that are going to get you closer to your goals - and not just the ones that keep you busy. [20:39] Why you must block out time to work ON your business and not just IN it.    If you have questions about running a business, send me a DM and let's talk about it. And let me know if this episode helps.  You can find me at www.instagram.com/thelashpreneur

How I got SO GOOD at marketing and how you can improve your marketing too! I want you to GET OBSESSED with your ideal type of clientele. Anytime you feel like your marketing isn’t working or you’re stumped on what to do to market your business CONNECT BACK TO YOUR IDEAL CLIENTELE. My CHALLENGE to you - write out 5 reasons why someone would love to receive lashes or whatever service you provide from YOU. Once you’ve written out a minimum of 5 reasons - I want you to just brain dump all the different ways you can say each of those 5 reasons. Voilà! Now you’ve got content and caption ideas! Let me warn you - if you can’t come up with 5 reasons - THAT’s why your marketing is in trouble. If you can’t communicate why you’re different/better/or the best at what you do for your ideal client - how will they ever know? If you’re struggling with this - I want to invite you to join me inside of my free OVERLOOKED to FULLY BOOKED masterclass if you haven’t yet. In this class we’ll spend about an hour talking through  The 3 biggest mistakes everybody makes in business and why they're costing you  clients. How successful businesses build a clientele consistently. How to keep money in your business and in your pocket. How to create financial and time freedom to live the lifestyle you want as a business owner without endlessly discounting or competing on price. You can register for one of my upcoming calls at www.thelashpreneur.com/masterclass   Episode Highlights [2:45] WHO are you marketing to? [4:39] How can you serve? [10:30] My Challenge to you - this will help you quickly come up with content and caption ideas!

I recently had a conversation with one of my mastermind members who has so much DEMAND for her and her team that she needs to hire several more team members to keep up with the demand. We were discussing her goals and she said a big focus of her’s was “I need to start making reels for the business” and I asked why. Her answer:  “Because I need to market the business.”  She ALREADY has more demand than she can handle for her AND her team. But it’s not wise to ever stop marketing your business, right? Her goal of learning how to be better at marketing is great - but from my perspective it’s not the best use of her time and energy right now, why? Because she has marketing that is ALREADY killing it for her! And she hasn’t posted one reel… weird, right? This is the conversation that sparked today’s episode.   Episode Highlights [3:28] Fully booked beauty businesses don’t rely on just ONE marketing platform [7:49] Social media should be FUN [14:34] IMPROVE what’s already working instead of starting from scratch.   Looking to get ideas and easy inspiration to get more clients to notice your business? Use these 10 Marketing Tips to help your business go from OVERLOOKED TO FULLY BOOKED! www.thelashpreneur.com/top10tips P.S. Here is my personal invite to you to join me for a one hour BUSINESS CLASS where I teach you how to create financial and time freedom to live the LIFESTYLE you want as a business owner without endlessly discounting or competing on price! To join me in an upcoming class head to www.thelashpreneur.com/masterclass

Lately we’ve had several members inside The Lashpreneur Society asking about this topic and I thought - if I'm seeing this come up with this level of frequency with our members - chances are, a good percentage of you are thinking the same thing.  And that is about a recession. There is a lot of talk on the radio, media, and social media - pretty much anywhere you get your news and information from - about a looming recession. What to do, how to prepare, will your business survive, what should you be doing with your finances right now….it’s enough to make anyone want to bury their heads in the sand.  Today I dare you to walk down the worst-case scenario path with me (just for a moment) and I also offer you a perspective shift that I believe will change the way you look at your business and your life.   Episode Highlights [2:56] Be Careful What You Feed Your Brain [5:36] “What do we do IF” and Other Fear-Based Statements [6:34] What are “price sensitive clients'' - and why are they a problem for the future stability of your business. [12:00] Choose Better Thoughts   If you need help with fear-based thoughts and beliefs, send me a DM on instagram at www.instagram.com/thelashpreneur and let’s chat. We can come up with some better, more empowering thoughts together!

In today’s episode… My guest is Premade Lash Expert Michelle Smith of Imperfection is Beauty and we are talking all about Premade lashes. The myths, the benefits, and the CONTROVERSY! Here are just a few of the things that we cover today: ⭐What’s the difference between the various types of premades? ⭐How you could be making more money and saving time by utilizing premades - even though the product cost is significantly higher. ⭐Some things to consider when shopping for premades. ⭐Michelle’s best practices and tips for using premades.   Episode Highlights [12:36] Most common objections people have to using premades. [20:59] What makes a quality premade?  [30:15] Why you shouldn’t be so quick to judge someone who runs their business differently than you.   Want to connect with Michelle online - follow her on Instagram at www.instagram.com/imperfectionisbeautylashes Visit her website: www.imperfectionisbeautyco.com For more Lash Biz Building tips, follow The Lashpreneur on Instagram at www.instagram.com/thelashpreneur

In Part 2 of this two-part episode, I continue my conversation with Cheryl of Untamed Artistry on mental health issues and what that looks like in business ownership. Today we’re talking about what it means when you reach a goal that, by society’s definition, makes you successful (like earning six figures in revenue) - but it doesn’t bring you the feeling of joy or happiness that you thought it would.  We also discuss how learning to love yourself will make you a better CEO, finding the balance between anxiety and depression, and the reason why using the work and hustle of entrepreneurship is not a healthy escape. Missed Part 1? Check it out HERE If you or someone you know is struggling with mental illness, anxiety, depression, or just needs emotional support visit www.thelashpreneur.com/betterhelp to get matched with a licensed, accredited mental health professional online.  Where you can find Cheryl:  Website: www.untamedartistry.com Instagram: @untamed.artistry Cheryl's Personal Instagram: @agoodenoughhuman Podcast - Untamed   Episode Highlights: [7:05] Happiness vs. Contentment: Which one should you aim for? [13:33] What does it feel like to be content? [17:45] The difference between anxiety and depression.

It is often too easy to look at business owners or influencers in our industry - especially those that have a platform and a lot of followers - and think they’ve got it all “figured out”. Like they’re just living the highlife. I want to assure you that this is NOT always the case - in fact it rarely, if EVER is.  I’ve gone through the experience of having my mental health tank, as I’m sure many of you listening have. I still go through big ups and downs, they’re just not as scary for me anymore because I gave myself permission to do what was scary back when I shut down my business and walked away for 4 months - unsure if I’d ever go back to it. In Part 1 of this two-part Lessons of a Lashpreneur episode, I talk with Cheryl of Untamed Artistry. Cheryl shares her journey of dealing with mental health struggles, anxiety, and depression - all while trying to run a seven figure business. By society's standards, she is considered a "successful" business owner - but reaching that milestone didn’t give her the happiness or fulfillment she thought it would.  Instead, she realized that she had an unhealthy relationship with her business where she was working crazy long hours, feeling burned out, and struggling mentally.  She had all the external results that she thought would make her happy - but she was MISERABLE. She also talks about a moment - that most business owners may inevitably face at some point - where she considered giving it all up." Today we peel back the curtain to give you a behind the scenes look of what it’s REALLY like to to run a six figure business, our mental health journeys and what that looks like in business ownership - and offer you some hope that you’re not alone, you will get through it, and nobody has it all “figured out”. If you or someone you know is struggling with mental illness, anxiety, depression, or just needs emotional support visit  www.thelashpreneur.com/betterhelp to get matched with a licensed, accredited mental health professional online.  Where you can find Cheryl:  Website: www.untamedartistry.com Instagram: @untamed.artistry Cheryl's Personal Instagram: @agoodenoughhuman Podcast - Untamed   Episode Highlights: [9:34] Mental health issues and what that looks like in business ownership [21:25] How feelings of “burnout” is really “misalignment” [29:22] The difference between KINDNESS and NICENESS

I recently attended an event for one of my biz buddies, Britt Seva - a stellar business coach for hairstylists, called Thrivers Live. One thing that really resonated with me that one of the speakers spoke about was having EMPATHY in how you handle the clients in your business.  When a client gets unhappy - It’s usually caused by two factors - either they don't like the results, OR they didn’t  like the experience. Depending on their comfort level of communicating with the business on their undesired results or experience will determine how they feel they can be heard. Sometimes that means contacting you and giving you the opportunity to fix the error and sometimes that means putting you on blast online by way of a bad review and telling anyone who will listen about their results/experience. It’s totally normal when we feel like somebody's upset with us or we feel threatened to go on the defensive and try to protect ourselves by making the client out to be wrong or that we’re the wronged party - but this approach to running your business doesn’t solve anything - and often times ends up back firing on you and your business. So today's episode is really going to give you a different perspective that I wanted to offer you on handling upset clients - and that is by using empathy.   Episode Highlights: [3:41] What is empathy? [5:14] The downward spiral that can happen when you get a negative review. [8:17] The perspective shift that is a game-changer in how to handle upset clients.

Today we're going to talk about the sneaky clients.  I've seen this come up in our Facebook community for The Lashpreneur Society a couple of times where people are like,“Gosh, this client, she just keeps booking the WRONG appointment cause she’s just cheap!”  or “I’ve told her a million times she has to come in by 3 weeks or it’s a full set and she just keeps booking a fill”  or just all of these frustrating client nuances.  So what do you do as a business owner when you think that clients are trying to GET AWAY with cheaper services, or undercut the policies that you have in place? Enter - healthy business boundaries by way of your policies!  Are you struggling with policies in your business? Maybe you don’t know which ones help avoid the most common client issues you’ll face or you’re not exactly sure how to word it so that it’s clear and enforceable? Well you’re in luck! I have my sample policies that worked extremely well in my business that eliminated 99.999% of client problems BEFORE they occurred.   To check out what policies worked well in my business - download it for free here   Episode Highlights: [2:57] Simple mindset shift to help you keep your cool when a client books a wrong appointment. [3:23] Steps to take when an incorrect booking happens - and what to say to your client. [6:54] Do this IMMEDIATELY if you think your client is unhappy with her results.

No matter what level you're at in your journey of being a business owner, at some point you may want to consider renting a space to operate your business out of.  On today's episode, we're gonna go over some basics of what you need to be aware of when looking for a commercial space to operate your business out of. Whether you’ve started your business yet or not, or if you're thinking about expanding beyond the current space that you're in… here are 5 things to consider when you start perusing the interwebs for a commercial lease space.  EXTRA SPECIAL BONUS - I actually have a more in depth list of 23 THINGS THAT YOU SHOULD CONSIDER WHEN LOOKING FOR A COMMERCIAL LEASE SPACE that you can go download for free. This is the checklist I used when I was on a hunt for my first location! To get the full list - Go to www.thelashpreneur.com/leasequestions   Episode Highlights: [9:37] Why you should AVOID renting a room in a hair salon at all costs. [14:08] What is an “anchor” store and how does it affect the price you pay for a nearby lease. [7:50] Bonus Tip: One detail in signing a lease that you do NOT want to MISS! 

Would you like to increase your income without taking on more clients? On today’s episode, I’m sharing a tip that will show you how!  I have ONLY shared this tip with my mastermind students who are building out salon teams - until now! This is a great financial exercise for you to do to see which service brings you in the most money for your time! To keep it simple and clear - this is not evaluating the profitability of your business - just the amount of SALES PER MINUTE. Doing this simple evaluation can help you to see if you've priced your services reasonably or if there are some major red flags to how you've structured your pricing! Once you know which service brings in the most money, you just do MORE of that service-which will allow you to increase your income without having to take on more clients! After doing this breakdown you may realize that you actually make more money doing a Classic fill per minute than doing a Mega Volume fill! And this is VERY COMMON if your pricing was never intentional and you just pulled a number out your 🍑 or copy and pasted your competitors pricing who pulled that price point out of their 🍑 Here is my personal invite to you to join me for a one hour BUSINESS CLASS where I teach you how to create financial and time freedom to live the LIFESTYLE you want as a business owner without endlessly discounting or competing on price! To join me in an upcoming class head to-www.thelashpreneur.com/masterclass   Episode Highlight: [3:20] Simple Exercise to Find Out Your Service Price Per Minute

I got a DM yesterday asking- IS MOMENTUM MASTERMIND A GOOD FIT FOR THOSE WHO HAVE ALREADY STARTED BUILDING OUT A TEAM? On today’s episode, I’d like to introduce you to Mastermind Member, Rose Meza, of Sugar Blossom Lashes. When Rose joined this program 6 months ago - she already had two locations and a team of 14 with sales of OVER HALF A MILLION in annual revenue. Rose has now built out a team of 20 (and growing!) and is projected to do $1.2 million in annual revenue this year 🤩🤩🤩 Rose is incredibly business savvy, driven and highly motivated - so don’t get it twisted - Rose wasn’t hurting for success! However, external perceived success and a big business is not always what it seems from the outside looking in. If you think the stats I shared about Rose’s business have you believing she’s got it MADE - I want you to hear about her experience of joining the Mastermind over the last 6 months and what impact that has had on not only her business - but her personal life as well! If you’ve already taken the incredibly challenging step of trying to build out a team - whether you’ve experienced massive success or not with that adventure - Momentum Mastermind is going to be incredibly helpful in the process of moving you into the true CEO/Visionary role. Applications for Momentum Mastermind close this Friday, June 10th - and we have already held over 15 interviews for the program as we are application only and capping our number of members to keep this group small for Season 2 - so APPLY NOW to get on that call with me so we can get you clarity on how to build out that dream biz of yours where you stop trading YOUR time for money! If you're all considering building out a team in 2022 - I highly encourage you to apply. You've got nothing to lose and only clarity to gain even if you decide this program is not the right next step! Apply for Season 2 of Momentum Mastermind here: www.thelashpreneur.com/mastermindapplication   Episode Highlights: [8:43] “Commission Breeds Competition” - how to get your employees to actually act like a TEAM. [26:24] How to create a consistent customer experience - no matter what service provider they see. [40:15] Why Rose says joining this program will save you so much money in the long run. [43:33] The Steps to Apply for Season 2 of Momentum Mastermind.

On today’s episode, I spoke with Momentum Mastermind Member Tiffany Federico, of Bright Eyes Beauty Bar. Prior to the pandemic, Tiffany got pregnant, and found herself in need of hiring an employee to cover for her FAST.  She quickly realized that it wouldn’t be as simple as she thought-there are a lot of legalities and responsibilities that come with building out a team. Now I’m not unrealistic - I know that it is COMMON in our industry to hire women as 1099 Independent Contractors - throw 50% commission at them and think you’re creating a win-win situation for both you, the team member and the business… and that is how A LOT of salon owners choose to build out their teams without actually looking at whether or not that pay structure is LEGAL or PROFITABLE. But OOF - did you know that 99.999999% of the time - the way the salon/contractor relationship is handled in our industry is 100% ILLEGAL and violates FEDERAL EMPLOYMENT LAWS (at least here in the US) - and just cause you don’t know the laws - doesn’t mean they don’t apply to you sis! 🤭🚔👮‍♀️🔗☠️ Never fear - if you have found yourself in this 1099 pickle like Tiffany, she shares how she was able to transition her team members from 1099s to W-2 employees so that her business has PREDICTABLE and LEGAL growth + stability AND EVEN BETTER - She now is PLANNING FOR PROFIT in her business so she won’t be tied to the treatment room forever because the profit of the business can now start to support Tiffany!!!  If you’re considering building out a team, I’ve got ONE more free Introductory call happening TODAY at 11 am EDT/ 8 am PDT where  I’ll explain the details of the program and answer your questions to see if this program might be the right next step for you in creating a scalable business model. REGISTER HERE FOR AN UPCOMING INTRODUCTORY CALL  (psst if you’re ready to apply for the Mastermind NOW - here’s how www.thelashpreneur.com/mastermindapplication )   Episode Highlights: [9:24] What a scalable business model looks like where you stop trading YOUR time for Money.  [13:10] Why it’s important to connect with those who are on the same journey as you, or have been where you are now. [18:47] Why Tiffany believes Momentum Mastermind is 100% worth it for any business owner who desires to work less and make more.

On today’s episode Lauren talks about her experience with her first employee who-within a couple weeks-was already stealing lashes and taking clients at home behind her back!  Lauren says, “So I would say every time I listened to any  free content out there on building a team-I was making EVERY SINGLE MISTAKE that someone who had gone through it before me was making and so I was like, I need to get help. I really need help.” Lauren was under a lot of pressure because when she first started, the whole goal was to start to pay herself more because she has $3,000 a month in rent, which is insanely high for a solo artist. So already, even if she was fully booked and doing $6,000, or $7,000 a month in sales, most of that was going to be to rent. So she made the investment into this program with the anticipation that she was going to build out a team to help support that. Applications for Season 2 of Momentum Mastermind are NOW OPEN through June 10th. If you’re considering building out a team, I’ve got two more free Introductory calls coming up where I’ll explain the details of the program and answer your questions to see if this program might be the right next step for you in creating a scalable business model. Join my on the next Mastermind Info Call Here: www.thelashpreneur.com/mastermind   Episode Highlights: [15:10] Why you should “work with the end in mind” to avoid being overwhelmed when creating your long term business goals. [29:27] Lauren’s thoughts on why it’s better to get help from the beginning and avoid costly mistakes-like she did. [30:15] Why having a trusted community significantly improves your business growth and mental well being.

On today’s episode, I talk with Victoria Parrish who was essentially my “test subject” when it came to creating the Momentum Mastermind program.  She experienced such significant growth in just a few short months of working through the curriculum and I knew that there were more beauty business owners who could benefit from the same training. Victoria started lashing about six years ago and always knew she wanted to grow, to have a team of ladies who had the same vision as her. She was always really good at her craft, but not necessarily the business- so she needed help. One thing that she knew she wanted to do was learn from somebody else's mistakes and gain insight into their processes. That way, she didn't have to waste her own time or go through the same mistakes as others. “For me, I'm a very black and white person when it comes to business. And a lot of times I was like, it's the end of the world. I ran on anxiety all the time. Tara really, truly helped me with the mindset aspect of it all. And that in itself, if I only would have gotten that it would have been amazing-but I got 10 times more out of working with her.” In only three months of working together, Victoria had her first $10,000 month- a goal she thought would take her TWO YEARS to accomplish. If you’re considering building out a team, I’ve got two more free Introductory calls coming up where I’ll explain the details of the program and answer your questions to see if this program might be the right next step for you in creating a scalable business model. REGISTER HERE FOR AN UPCOMING INTRODUCTORY CALL   Episode Highlights: [14:51] The genuine community our Mastermind Members experienced and how they truly want to help each other. [16:38] Why the program is application only and Tara does not accept everyone who applies. [18:05] How Victoria was able to use the Momentum Mastermind In Person retreat as a tax write off and an excuse to take her family on vacation while her business was still taking clients and making money!

On today’s episode, I talk with  Erica Hjelmaa about her experience going through the Momentum Mastermind program. Prior to the pandemic, Erica had one employee. Once her business was able to re-open, her employee- who was on a commission based salary- was asking for a raise. Erica didn't really know how to go forward with paying her more without it cutting into her profits.  When she received an email about Momentum Mastermind, she felt like it was perfect timing because it was exactly what she needed at that time. She learned how offering a 50% commission was actually bad for business and what she should be looking for in hiring a new employee. We will be having more interviews coming from our Momentum Mastermind members! Season 2 of Momentum Mastermind starts in July and applications open May 25th through June 10th, 2022. If you’d like to join us for Season 2 of Momentum Mastermind, join me on an upcoming introductory call to learn more about this program and get your questions answered HERE:  www.thelashpreneur.com/mastermind    Episode Highlights: [6:04] The reason you actually DON’T want to hire someone who’s EXACTLY like you. [12:24] The parts of the Momentum Mastermind that were the most beneficial to Erica. [14:30] What Erica thinks you should really consider when deciding to join the Mastermind or not.

Farideh has been a member of the Momentum Mastermind since we started in January. She was doing well as a solo artist, but when she expanded she didn't have a business structure of how things worked. She knew she didn’t want to go the route of DIY-ing her business and trying to Google everything on her own because that was too cluttered and overwhelming. On today’s episode she gives an overview of what the mastermind is from her perspective and experience, how her mindset has shifted since participating in the program and what her biggest takeaways were. We will have more interviews coming from our Momentum Mastermind members! Season 2 of Momentum Mastermind starts in July and applications open May 25th Through June 10th. If you'd like to join us for Season 2 of Momentum Mastermind, then you can go to www.thelashpreneur.com/mastermind   Episode Highlights: [7:21] What the program is from Farideh’s perspective and experience. [15:52] How Farideh’s mindset has drastically changed since participating in the program. [23:11] Farideh’s advice for anyone who is considering joining Momentum Mastermind.

There is this illusion that once you get fully booked, then you hire a warm body to come in there and help with your overflow. And eventually, someday, out in the future, you might be able to work less and still have the business be making money. When it comes to hiring a team member, there are questions that I get asked consistently- many of those come from lash business owners who have already hired team members and are now discovering steps that they may not have been aware of or just didn’t know would be an issue prior to hiring. So I want to address the five things that you should know before hiring your first team member so that you are setting yourself, your team member and your business up for success.   Episode Highlights: [5:58] Just because you don’t know the laws-doesn’t mean they don’t apply to you. [22:01] Are you afraid that your clients won’t go to the new team member? [28:30] Paying yourself is a discipline, not a destination.   I hope you'll join me next week as I breakdown why hiring independent contractors is bad for business and could cost you everything including your business and even your home! Also - I want to assure you - if it is your dream to build a team legally and profitably - I've got some crazy successful women I'm going to introduce you to in the coming weeks who have overcome incredible challenges and are KILLING it as legal AND profitable business owners with teams ranging from 1 - 14 team members!   My Go-to Beauty Industry Accounting Experts:  @smallbusinesscpa @thebeautycpa  Give Gusto a try!  LOL Podcast Episode: Is 6 Figures Realistic as a Solo Beauty Business Owner- Listen HERE   If building out a team is something that you really want to do we have our momentum mastermind applications opening up again at the end of May. That is a six month group coaching program for those that want to build out teams legally and profitably and we're gonna have a whole lot more conversation around what that is in the coming weeks. You can get on the waitlist for it by going to www.thelashpreneur.com/mastermind and that way you'll be notified when we open up applications.    

In Part 2 of this two-part Coaching Corner episode with Ashley Lopez, we talk about the importance of improving the structure of your business and setting financial goals that will keep you motivated long term. Missed Part 1? Check it out HERE Talking with an accountant is a great place to start to understand the financials, I think it's also going to work better for you to start to look at your business as a BUSINESS and get yourself on payroll and get structure in your business. If you're only paying yourself when you want something, that  also comes with the downside of the opposite-when you want something and you can't pay yourself, because you didn't have the structure of the business in place.    Episode Highlights: [12:31] Childhood Beliefs That Could Be Holding You Back [13:58] Setting Lifestyle Goals Vs Money Goals  [19:42] The One Thing You Must Do In Order To Have A Successful Business   If building out a team is something that you really want to do we have our momentum mastermind applications opening up again at the end of May. That is a six month group coaching program for those that want to build out teams legally and profitably and we're gonna have a whole lot more conversation around what that is in the coming weeks. You can get on the waitlist for it by going to www.thelashpreneur.com/mastermind and that way you'll be notified when we open up applications. 

In Part 1 of this 2-part Coaching Corner Episode, I talk to lash business owner Ashley Lopez about finding balance between working on her business and spending time with her husband and kids. Ashley is from Galloway, New Jersey and prior to opening her lash business in December 2018, she was in the corporate world. The corporate world was not very friendly with kids. Since she had a cosmetology license she thought, “What can I do with this to have a more flexible schedule, be with my kids, but still make the money that I was making at my corporate job?” Her main struggle right now is finding the balance between investing in the business and also being able to have the capacity to be present with her kids. Some business owners experience mom guilt- when they're paying attention to their business, they're like “I should be with my kids”. You can also experience the opposite- “I'm with my kids, but I should be with my business”. Isn't that interesting?  So if you were spending so much time in your business, and you felt guilty that you weren't spending time with your kids, we would look at when can you spend time with your kids that's dedicated and focused on them so that you feel like they're getting what they need? You can do that in reverse with the business as well.  How much time in a week do you want to be able to spend working on the business, not in it-but ON the business?   In Part 1 of this 2-part episode, we talk about: [14:23] The one factor that is to blame for you not having clarity in your business and feeling like you’re all over the place. [34:39] What does it mean to illegally misclassify your team members and how to fix it. [38:35] How to overcome overwhelm when you just don’t know where to start.   If building out a team is something that you really want to do, we have our momentum mastermind applications opening up again at the end of May. It is a six month group coaching program for those that wanting to build out a team legally and profitably. You can get on the waitlist for it by going to www.thelashpreneur.com/mastermind and that way you'll be notified when we open. 

Recently a long time student of mine asked "I want to offer a monthly subscription for my clients so I get paid on the 1st of the month. I'm thinking of including 2 services in their payment, with perks of getting first dibs on appointments - and offering the services at a discounted rate. This would help my clients save money and help me manage my time and money AND create a secure income. I think this would give me more consistency in my business - what do you think?" As someone who has run a membership business model for the last 5 years with The Lashpreneur Society - I would consider myself an expert in membership or subscription based business models. And I am NOT a fan of the membership or subscription based business model for solo lash artists for a variety of reasons which I share in today’s episode.    Episode Highlights: [2:58] Common reasons why businesses have memberships. [7:10] The two main membership structures and how they work. [11:28] Why having a membership as a solo lash artist is going to COST you in the long run.   Want more consistent and predictable income in your business? Well my friends - that's what we can teach you inside of The Lashpreneur Society - my business coaching program - membership for beauty business owners. And the cool thing is - we don't lock you into a long term contract - the membership is month to month, cancel anytime. This puts the risk on myself and team Lashpreneur to make it a no brainer for you to stay a member because of the results YOU are getting from your membership.  And if you don't get the results you want - cancel anytime. If you want to get on the waitlist to be notified when we open the doors to the society again - head to thelashprneur.com/society and sign up to be first in line when we open enrollment again - and keep an eye on that email cause we're opening up the doors to the society VERY soon. VERY SOON!

I have just returned from an incredible trip to Medellin, Colombia where I spoke at a lash conference for latin american lash and brow artists!   There were so many powerful moments for me over this trip that I’m incredibly grateful for - that the Tara of 2-3 years ago wouldn’t have had the capacity to even recognize were big moments for me in my journey as The Lashpreneur.   As I was speaking at this conference, the idea of imposter syndrome came up for me because I had this moment where I'm like, “Who am I to be going to a country where I don't necessarily speak the language and teach other beauty professionals?”   So it kind of left me going back and forth between what my brain was telling me (you’re not qualified to do this) versus what I know to be true (that I am an expert in business and I know how to teach business and that does translate across all languages).    So where does imposter syndrome show up in your life?   In today’s episode I’m going to talk about imposter syndrome. What it is, how to tackle it, and how to overcome it.    Teaching Points: [3:20] What is imposter Syndrome? [4:38] Playing to win vs. playing not to lose. [6:58] Mindset shift to stop imposter syndrome in its tracks.   If you have any questions about being an educator or marketing your business or how you can show up more in your business, send me a DM at www.instagram.com/thelashpreneur That's where I can help you with whatever knowledge is in my head that might be of service to you.   

In Part 2 of this Coaching Corner episode, I answer Tori’s question about how she can find the time to go to therapy and do the necessary work on herself to improve how she shows up in her business.  My recommendation for Tori to find more time for herself and her business is to drop some of the clients she’s taking.  There is a formula (which I share in this episode) for how to drop clients and create more time to work on your business-while making the SAME amount of money. I show Tori how she can free up an entire extra day of the week using my formula.  What would an extra day do for you and your business?    Highlights from this week’s episode:  [7:48] What is an “after hours” fee and how to use it to cut back on the hours you’re working. [11:37] How working on yourself affects how you show up in your business and allows you to make informed decisions on what the business needs. [13:01] What I would do if I found myself in a position where I was a burned-out, people pleasing biz owner. [15:36] How to work with the end goal in mind.   I’d love it if you would leave a review and let me know what episodes have really helped you in your business.   Happy business building!   Have a good one!

In this new Coaching Corner episode, I talk with Tori Miller who owns a sugaring business in Las Vegas, NV. In Part 1 of this 2-part series, I take her through what I call domino belief coaching. That’s where we're going to get clarity on why she keeps overbooking herself despite her declining health and exhaustion-and it will start to make sense how it affects how she shows up in other areas of her business and life as well. Tori says: “I live in Las Vegas, Nevada.  I am now four years into my company and I do sugaring. I have found your episodes very helpful, especially the ones about what not to do and what to do with policies and clients. I just don't put myself in place with it. I always book days off to either give myself a break or to do office work. But if a client comes in and asks to have an appointment on that off day then I open it- and I just start stacking up more work.” Why do you set aside time to rest, get stuff done or catch up on your business, only to put that on the back burner as soon as a client comes a-callin? What thoughts go through your head when you agree to take that client at a time that’s convenient for them (but not for you)?  For Tori and a lot of beauty biz owners, it’s FEAR.  Fear of getting a negative review, fear of disappointing people, or fear of losing clients.    Here’s some highlights from this week’s episode: [8:05] How to identify childhood trauma that may be affecting how you run your business. [16:50] Why you should ‘get your head out of your clients’ wallet’ and stop basing your prices on what you THINK they will pay. [23:16] Why getting a one star review is not going to derail your business. [25:46] What to do and how to respond if you DO get a bad review.   Join us next week as we dive into Part 2 of my interview with Tori where I walk her through my exact process for creating more time to work on her business without losing any money. We also discuss how to make sure that the actions she’s currently taking are actually leading her in the direction of where she wants her business to be in the future. Happy business building! Have a good one!

On Part 2 of my coaching call with Shyrome, we talk about marketing her business and where she’s stuck in a rut and needs a little guidance. Shyrome shares: “I know sometimes I get distracted by everything that's going on on my Instagram, and I'm looking at everybody else, and I'm feeling like I need to be at a certain speed. And so I decided to go in and unfollow people. I did hear that from your podcast a while ago. And I just never got to it.” Trying to copy and paste another lash artist’s success and marketing will NOT serve you or your business. In today’s episode, I’ll share with you what WILL.    Here’s some highlights from this week’s episode: [4:53] Why keeping up with your competition is keeping you STUCK. [13:48] My best tip for always knowing what to say in your social media captions. [24:32] How to write killer captions.  Do you enjoy these coaching call episodes? Send me a DM on Instagram and let me know! Happy business building! Have a good one!

Podcast Listener, Shyrome Hardmon applied to be a guest on this Coaching Corner episode. Shyrom wrote in saying: “In 2020 I was pregnant with my 2nd child and literally had no motivation or energy to do anything. The time was also horrible because of covid and I didn't feel safe doing lashes. I kinda lost myself after. September 2020 I had my child, and it was hard getting back to business so I took it easy and started beauty school Jan 2021 which was online so it worked out for me. I just graduated Dec 2021 and I leased a space. Now I’m struggling with content, marketing, and building my clientele. I’m struggling with the business side, and branding myself. I’m trying to make money to invest in the business side also so I’m kind of in a rut and it’s hard because I’m a single mom who needs a little guidance.” In this two part episode, I will address both her challenge of feeling like she doesn’t have enough time to learn marketing for her business while running a household and also her struggles with marketing and building a clientele.  In this episode- I help Shyrome discover ways to free up more time to work on her business even while being a single mom to two small children.   [10:07] How to create more time to work on your business by identifying revenue-generating activities vs. non revenue-generating activities. [10:41] What your CEO hourly rate is, why it’s important, and how to calculate this number. This will help you make informed decisions about where you should be spending your time. [20:13] Mindset shift to take the pressure off of yourself of what you THINK you should be doing and why that type of thinking doesn’t serve you. Join us next week as we dive into part 2 of  my interview with Shyrome where we tackle her marketing plan, her Instagram strategy and my top tips on building a clientele. See you next week. Happy business building! Have a good one!

On today’s episode, I’m diving into the do’s and don’ts of discounting your services. Discounting should not be used as a strategy to  compete on price - cause that’s a losing game. If you’re priced “too high” for someone - chances are they’re not the type of clientele you want to be attracting into your business for long term growth and stability. BUT there can be a lot of ways in which discounting is an effective marketing strategy to increase new clients coming into your business. In this episode I’ll share... ✅The strategic purpose of discounts/sales/promotions ✅ What to do when your discount doesn't work to bring people in ✅ Real talk about model pricing ✅ How much to discount your services for a promo and creating an irresistible offer ✅ Determining Customer Lifetime Value to inform your promo strategy Send me a DM on Instagram or TikTok if this chat helped you to change up how you are going to run your next promotion!   Episode Highlights: [1:54] -The purpose of discounts and promotions [7:39] - Build a following of potential clients that wants what you have [13:10] - What model pricing is aimed for [18:20] - Pricing discounts is a constant testing and adjustment   Happy business building! Have a good one!

YOUR BUSINESS IS NOT YOUR BABY - if you've ever said or thought the phrase "my business is my baby" - there's a strong chance you've got an unhealthy codependent relationship with your business. In this episode I share… … the ways in which this unhealthy codependency shows up in beauty businesses … what a healthy relationship with your business looks like …and how to detach your feelings of worth from your business so you can make decisions based on the BUSINESS'S needs, not YOUR unmet needs. Shoot me a DM on Instagram if you’ve experienced any of the struggles I shared in the episode - cause I can tell you sis - I am STILL doing this work myself!    Episode Highlights: [8:05] – Enforcing boundaries keeps the business sustainable [12:34] – Establishing systems and processes is a win-win for you and for clients [17:43] – Confrontations are uncomfortable but necessary [22:04] – Don't let codependency interfere with your business's growth   Happy business building! Have a good one!

Podcast Listener, Lilly Moore of San Diego, applied to be a guest on this Coaching Corner episode. Lilly wrote in asking for help to get more clients, shared she was having retention issues, and struggled to get clients who reached out via dm/text/email only to have them stop responding once she shared her prices. Sound familiar? In today’s episode, I help Lilly get clarity on what her current sales and marketing process is and where there’s room for improving her process to get closer to converting more clients including an influencer marketing strategy I’ve never shared on the podcast before. We also hit on a major mindset shift that’s likely been holding Lilly back in how she runs her business and where her ego was actually preventing her from experiencing the beauty of what she does and the services she provides.  If you would like to get coaching on an upcoming episode, you can apply to be a guest on the podcast at www.thelashpreneur.com/lolcoach If you’d like to improve your marketing and take your business to the next level, get on the waitlist for my group business coaching program, The Lashpreneur Society, here: www.thelashpreneur.com/society    Episode Highlights: [15:37] - Create systems that utilize marketing styles with intention [27:18] - Attract the right audience suitable to your business [38:10] - Address client's behavioral problems [47:28] - Separate ego from your output [52:15] - Set expectations and have conversations with clients from the get go   Happy business building! Have a good one!

February 8, 2021 - I closed down the Lashpreneur and walked away from the business and the community I spent 5 years building. 1 year later - I have had some of the most transformational learning lessons from that rock bottom point that have shaped me into a woman I'm pretty damn proud of today. In this episode I’m sharing my top 3 greatest lessons learned from shutting down my business that I hope will serve you if you ever find yourself struggling in business or in life. I also want to invite you to reach out anytime thru DMs if you ever need to talk about the challenges you’re facing. You're not alone sis!   Episode Highlights: [05:25] - What helped me to continue The Lashpreneur [07:26] - The result you want or the lesson you need [10:46] - Your body is your greatest guide [22:23] - Three greatest lessons I learned over this past year   Happy business building! Have a good one!

On today’s episode, I’m diving deep on money mindset and how the most toxic phrase thrown around in our industry is useless to help you grow your business and adjust prices. That phrase is “Charge your worth.” What does that even mean?!?! This episode shares some actionable steps to identify a profitable price point for your business. I share how you can reframe the meaning money has in your life, how to reassign looking at money through the lens of what’s possible as opposed to your current circumstances, how to help your clients see the value of what you offer before you ever introduce price, AND keeping your money mindset out of your client’s pocketbook. This is one of those must listen to powerful mindset episodes that can really help challenge limiting beliefs around money that are so common in our industry. Hit me up on Instagram DMs www.instagram.com/thelashpreneur and let me know if this episode resonated with you!   Episode Highlights: [3:05] - Money is neither good nor bad [4:51] - Your treatment with money is a learned experience [8:06] - An exercise to change your perspective of money [13:57] - Your job is to make your client understand your service value [15:16] - The whole point of having a business is to make money   Happy business building! Have a good one!

On this week’s episode - I’ve collaborated with a fellow lash podcaster, Kayla Hertz of Educated Artistry podcast! Kayla and I connected on Instagram recently and started talking about what we’re noticing in the industry by way of what to do once you’re fully booked. We have both seen and even experienced first hand that the traditional lash artist career path is start a business, become fully booked, then hire a team, become an educator and/or start a product line. Sound familiar?   Of course it does! It is what 99% of our industry plans to do when they first go out on their own. But reality is MUCH different than what our naive dreams of creating an empire look like when we first go out on our own. So Kayla and I decided to do a two part episode to speak to all of the opportunities you could pursue beyond trading your time for money as a service provider.   Part 1 of this episode can be found on Educate Artistry’s podcast so before listening to this episode, go check out Kayla’s Educated Artistry podcast titled “Business Beyond the Chair” or follow her on Instagram @educatedartistrypodcast where Kayla and I are breaking down the different legal options to build out your team and the difference between Booth renting vs Contractors vs Employees, and then come back and check out part 2 of our Business Beyond the Chair series right here on the Lessons of a Lashpreneur Show. In part 2 - we do a deep dive into the various different opportunities to take your passion for the beauty industry and scale a business beyond you trading your time for money. Kayla and I deep dive on product lines, becoming an educator, coaching, podcasting and even becoming a beauty industry influencer. If you’re interested in learning how to build a team legally and profitably, I encourage you to get on the waitlist for my Momentum Mastermind to be notified when we open up applications again in late spring: www.thelashpreneur.com/mastermind   Episode Highlights: [15:00]Why building consistent relationship with your clients is ideal for your business [16:00] The Implication behind the law of reciprocity [17:10] What are the 2 common sales objection in business [25:19] How to grow a team legally and profitably [44:01] The importance of thinking outside the box [47:00] How to handle the imposter syndrome

Let’s talk accounting and payment processors! A recent Venmo change has some beauty pros freaking out about monies earned from Venmo transactions now being reported to the IRS by Venmo if more than $600 is processed using Venmo. To help you get clarity on what this actually means for your business if Venmo is one of the payment processors you’re using in your business as well as understanding must have accounting processes for your 2022 - I brought on a new friend of mine, Michelle Cook of @smallbusinesscpa to chat all things Venmo and accounting best practices. Michelle is a beauty school graduate turned licensed CPA. As a partner at Carter Cook, CPAs, she specializes in guiding beauty professionals to move beyond compliance and into forward-focused strategy. Michelle also empowers beauty professionals to be the financial expert in their business through her course, Beauty Bookkeeping. When she's not helping clients maximize profit, you'll find her snuggling her two babies and drinking lavender tea. If you’d like to get up to 55% off of your first 3 months of Quickbooks - use my link www.thelashpreneur.com/quickbooks. If you’d like to register for one of my Free Overlooked to Fully Booked Masterclasses, you can find an upcoming class time that works for your schedule here: www.thelashpreneur.com/masterclass. Here is the link where you can find Michelle's Beauty Bookkeeping Course - www.cartercookcpas.com Episode Highlights: [3:47] - The changes with Venmo you need to know starting this year [8:25] - The importance and benefit of honestly declaring your business income [11:30] - Accounting best practices for business starters [14:16] - The difference between a bookkeeper and an accountant [18:40] - Questions to ask when hiring an accountant   Happy business building! Have a good one!

Recently I created a Reel based on 4 factors to see if I could get it to outperform any other reel I did - and it worked! So in today's episode I'm going to share that formula with you for you to create your own reels that can increase reach and engagement with your audience. First - my perspective on REELS and social media in general. If you think I enjoy or crave or am super motivated to shake my tail feathers in public to 30,000+ potential people... HA you have me pegged wrong friends. Look I have insecurities just like you - I just don’t focus on ME in my marketing cause my marketing - is about you. I want to help you - and in order to do that - I gotta not make it about me. That may be where you are holding yourself back in marketing your business full out - because you’re more concerned about how you look, sound, act, behave and who might be judging you than  you are about how your potential client is feeling and thinking about herself. Get over yourself. Stop making it about you - cause girlfriend - that woman who is feeling like junk - who is going through a messy breakup or divorce or who is feeling FUGLY - doesn’t care that your voice sounds weird on video or that you feel ridiculous dancing to the latest trending audio - she just needs to know you can help her - so get out of your own way and put all your focus and energy into actually helping her! Alright - now that our little motivational pep talk is out of the way - let’s get into the 4 factors that make for viral level reels (could also work for TikTok if you’re creating content on that platform too). 1). Trending audio - When you’re on Instagram go to the Reels section where you watch other people’s reels - at the time of this recording - it is the middle button at the bottom of your feed. So there’s the home button, the search icon and then that movie style clapper board with the play symbol in it - that’s where you can find only reels. Once you’re in there - you will see scrolling text at the bottom of any reel. That is the NAME of the audio that is being played. You’ll see a music note or you’ll see a diagonal arrow pointing up. That diagonal arrow pointing up means that audio is trending - and you’re increasing your likelihood of that video performing well in the algorithm when you use trending audio. Save that audio or if you’re ready to record - you can use that audio right then. 2). Plan what you’re going to record using that trending audio. When you click on that trending audio - it will pull up all of the posts using that audio - to which now you can put on your marketer hat and watch how other people are using that audio - take your inspo of how your followers might relate to a video - and plan out what you’ll record. So for example - the viral reel I made used a trending audio file called Check it out (play audio). And the inspiration I got from watching others use that was a little dancing and pointing at educational tips I would later add in once I recorded it. I had a post from a year ago that performed really well organically that was about the 7 steps to increasing your lash speed. So I used that to point 7 times throughout the video so I could add in those 7 steps as text. Most of your reels will be 15-30 seconds long - so this is a great way for you to keep your content very bite sized. So if you’re new to reels - try out the shorter audio so you can get used to how they work - they won’t take long to create and post and you’ll start to understand the benefit of using that form of content on your feed. 3). Have fun with it and then add in the on screen text. This can be the time consuming part where you’re adding text that coordinates with the audio or appears and disappears on the screen. Keep your text short and if possible on beat. A little pro tip - if your text comes and goes from the screen just a touch too fast to be read the first time around that’s actually a really good thing - why? Cause they have to watch it again to read the rest of it- thus increasing your views and increasing the reel’s reach. Make sure they can see there’s something of value in the text - but it’s a-ok and actually encouraged to have it be on the screen just a second or two shorter than the average person can read the full sentence. You can rewatch your reel before posting to test this on yourself to see if you can read through the text bubbles fully in time and just shorten them a touch to entice watching a second or third time. 4). Keep your captions short, relevant, and to the point and be sure to include a call to action. A call to action is to tell the viewer what you want them to do. Do you want them to save this reel? Share or tag a friend ? Do you want them to DM you to talk about how lashes can benefit their mornings? Do you want them to leave a comment with a question they have or a response to your reel? Most of you use the call to action of Call/Text/DM to book an appointment on every single post. I can tell you right now that’s a strategy of desperation. You want to build and nurture the relationship - not always go in for the kill. Out of every 5-7 posts - you can have one direct call to action to book an appointment - but more than that and you’re missing out on engagement and conversation with clients which will lead to far more sales when you can get a potential client talking to you! To sum up the episode: 1). Use only Trending audio  2). Plan what you’re going to record using that trending audio that’s relevant to your target market/niche.***Bonus tip - look at what others using that sound have done to relate that audio to a service based business for inspo 3). Have fun with it and then add in the on screen text to tie the reel to be something of value to your audience 4). Keep your captions short, relevant, and to the point and be sure to include a call to action.    Episode Highlights: [2:00] Factors that will help you get more engagement on your reels [4:00] The reason why reels are highly prioritized  [5:05] How to become competitive in the marketplace [6:58] How to use social media marketing tool to your advantage [21:58] Top ten marketing tips for your business If you’d like to learn more about social media marketing - hit me up on Instagram or Tik Tok @thelashpreneur and let’s chat about what is so overwhelming and challenging for you to get clients off of social media and into your business! I’ve got about 73,422 ideas I could give you on how to create valuable social media content for beauty businesses - so don’t be shy!

On today’s episode, I invite one of our podcast listeners, Sarah Anderson, on to the podcast for some coaching around how to get started in business as a new lash artist! Here’s some highlights from this Coaching Corner episode: [3:50] - Working with the end in mind [7:21] - Defining Success and how to get clear on what you’re working towards [9:47] - What is it Sarah is working towards as she struggles to get clarity on WHY she wants a business [12:52] - We define what Sarah’s Highest Value is in wanting to have a business of her own - Security [16:01] - How to tie money as a tool to create a plan to get the feeling of security [17:03] - The two ways to increase the profitability in your business [19:34] - How Tara looks at money and budgeting when it feels overwhelming [21:32] - Pricing conversations around money mindset [24:34] - Fill pricing is our bread and butter [26:29] - How many fill clients do you need to reach a monthly income goal [27:54] - Determining how many clients you need a day to reach your goal income [30:04] - How to control expenses in your business when you’re new [32:41] - Tips for new Lash Artists on supply ordering and artistry [34:53] - Clarity on what’s getting in the way of your business moving forward [37:58] - What to do when you’re a brand new lash artist to get practice Are you interested in getting coaching on an upcoming episode? If so - you can apply to come on our podcast to get Coached by Tara here: www.thelashpreneur.com/lolcoach Happy business building! Have a good one!

On today’s episode, I share the thoughts, beliefs and actions that get in the way of most business owners when it comes to goal planning.  Goal planning and resolutions are usually junk. People rarely achieve what they set out to do because they set themselves up for failure. It’s not the big dreams and goals aren’t possible for them - it’s usually a few key steps to achieving those goals that they’ve skipped over. The missteps in goal planning that I see Lashpreneurs making regularly are: 1 - They don’t allow themselves to dream big enough and they let their current circumstances decide what’s possible for them to achieve. 2 - They’re not specific about their goals. They say things like “I want a successful business” or “I want to feel confident about my business” or “I want to be fully booked” - but what does any of that even mean? How do you know when you’re successful, confident, or fully booked if you haven’t defined it? It’s too vague - and will not keep you motivated when you’re in the growth phase of reaching this goal. 3 - The biggest misstep in goal planning is getting vulnerably connected to WHY that goal is important to you. Understanding the CORE of why you want what you want really helps you to commit to that goal happening whether it’s easy or hard. You connect with the reward of what this goal will give you and I can tell ya right now - money is not the why. Money is the tool to get you to the why - but money is not the why. So keep diving deeper into your why beyond just money to really get clear on the motivation to achieve this goal. 4 - Lastly - work on that step by step plan to take you from your current reality to your kick ass goal. This is where you’ve got to get a clear strategy in place on how you’re going to reach that goal cause it ain’t going to happen just because you wished for it. You’re going to need to learn, evolve and grow into the version of you that has that goal - and that’s where most people end up defeated, overwhelmed, and stuck. A lack of understanding the how to. This is where looking to those who have accomplished what you want, to be inspired by those who have achieved your goal, and to becoming a student of achieving your goal will help you to reach your goals faster. If your goal in 2022 is to master the business side of beauty and build out an in demand and fully booked business - we’ve got the steps, the strategy and the motivation for you inside of the Lashpreneur Society! If you’d like to learn more about this program and when we’ll be opening the doors again to the Society - shoot me a DM on Instagram @thelashpreneur and let’s talk about the challenges your facing in your business and what your goal is!   Episode Highlights: [3:44] Getting out of fear helps you to make exciting goals [4:19] Your beliefs, thoughts, and actions creates your reality  [7:04] Having specific goals will keep you motivated to see your vision into reality [11:47] The importance of clarity [14:40] Working backwards will help you to create strategies in achieving your goals   Happy business building! Have a good one!

On today’s episode, I’m sharing an Instagram live chat I did a couple months back based on a conversation I had with a potential coaching client where she made the statement “I don’t think I could do what you do when it comes to being on video.” And ya know - I wonder… how many of you are thinking this same thing? Like specifically - those of you who listen to the podcast - I mean we’re hanging out every single week, so you know me pretty darn well. Cause ya know - those Instagrammers - they only get, like a minute of me at any given point… but you… you spend 20-30 minutes a week with me… so we’ve got a pretty decent situation-ship going on here on the podcast - and so I wanna know - do you have thoughts like that? Like “well it’s easy for Tara cause (fill in the blank)” cause she’s older than me or she’s got more experience or its just so natural for her or she’s just so confident. Well - let this episode pull back the curtain of any sort of illusion you’ve got going on in your head that showing up online and doing silly dances and even singing -oh yeah I full on sang with my real voice on Instagram stories the other week - so if you’re not watching my stories you’re missing out on some pretty epic content - but if you think that that’s what drives me and motivates and I just soak up all the attention from all 30 some odd thousand followers…ahhh it’s gonna be an enlightening episode. So - let’s get into this episode and hey if something struck you as powerful or totally relatable - I’d love it if you could send me a DM and let me know how this episode resonated with you! I LOVE IT when you guys let me know just how much you love the podcast and how amazing it is - cause podcasting is a one way chat - and when we interact on Instagram or Facebook or even TIK TOK - I’ve drank the kool aid and I’m on tik tok now -so come follow me on the TikTok - but connecting with you guys means the world to me and it motivates me to keep doing these darn old podcasts every single week. Alright - let’s dive into the episode where I share my insecurities in showing up on social media - and the mindset I have to show up anyway.   Episode Highlights: [5:24] Empowering mindset that motivated Tara to show up confidently online [9:29] Why showing your authentic self is significant in your business [10:08] Understanding how social media works [10:57] How to create more engagement and build good connection with your clients   Happy business building! Have a good one!

On today’s episode, I’m sharing with you just how to handle the 3 most common client issues that happen in your business and how you can enforce policies effectively with less worry about being the “bad guy”. Those 3 issues are  Last Minute Cancellations due to emergency or unforeseen circumstances Fill when it really should be a full set “just do what you can” situation Refund requests And I’ll share with you the policy you should have in place that addresses each issue, how to implement this policy and what the perk is to having a policy that addresses each issue. If you’re interested in seeing an example of the policies I had in my lash business - you can download them at www.thelashpreneur.com/policies  And a quickie disclaimer - policies, client waivers, release of liability are all legal contracts and I advise you have any of those documents reviewed by a locally licensed attorney for enforceability and legality in your state/province. Nothing in this episode is to be construed as legal advice and is for education and entertainment purposes only.   TEACHING POINTS:  Last Minute Cancellations due to emergency or unforeseen circumstances Policy Solution - Sickness and Family Emergency cancellation policy This policy states: If you or another person in your household has an infectious or contagious illness, please contact us as soon as possible to reschedule your appointment for a later date. For your safety and that of the staff and other clients, please do not come to your appointment sick. If it is assumed you are currently sick, your appointment may be cut short or cancelled and rescheduled for when you are healthy again. A one time allowance of last minute cancellation or reschedule will be permitted for sickness or family emergency. After that, the cancellation and no show policy will be in effect. Implementation of this policy: The key to this being a long term solution to any last minute client cancellations is to have the conversation of: I totally understand XYZ came up - I want you to go take care of yourself and not worry about your appointment. This is exactly why I have the Sickness and Family Emergency policy where we offer a one time exception to our cancellation policy. Please be aware that this is the one and only allowance to our cancellation policy we can offer you and any future last minute cancellations will be charged NO MATTER WHAT. That “no matter what” is KEY in YOU communicating to the client that no matter the situation moving forward - whether they were hospitalized, severely ill, or forgot to cancel cause they were hungover - your cancellation policy WILL apply. You have proof in your text or email exchange with this client now that you made it clear in no uncertain terms that they would be charged for any future last minute cancellations NO MATTER WHAT.  Perks of this policy:  You don’t have to be the bad guy when someone doesn’t show up to their appt because of a legitimate cause cause you’ve already set the expectation that you’ve extended the olive branch of human decency and understanding that ish comes up AND you also have a business to run where cancellations are detrimental to the stability of the business. This eliminates the need for you extra controlling and vindictive lashpreneurs out there who go stalking clients social media pages and find out the real reason they didn’t show up to their appointment. It doesn’t matter if a client chooses to lie about their “emergency” or not - your business has a plan in place regardless of a legitimate excuse or not. You have written proof of a signed copy of your policies agreeing to this policy and a screenshot of the exchange with a client about the use of this policy to share with any sort of banking disputes that the client was made aware and agreed to your policies and the charge for the no show. Doesn’t always guarantee a bank will side with you - but you’ve done your part. COVID EXCEPTION - during covid and shutdowns and strick regulations and contact tracing - we all need to be flexible and use our best judgement even if, at times, doing so goes directly against our policies. Unique situations call for unique solutions - so use your judgement and make a call that is most aligned with what feels right to you with any covid-related cancellations. Fill when it really should be a full set “just do what you can” situation Policy Solution: Fill Policy - Minimum # of extensions remaining per eye to be considered a fill This policy states: We recommend our clients to come back every 2-3 weeks for their fill appointments to ensure your natural lashes remain healthy and your extensions stay looking full. We also educate our clients on proper aftercare of extensions to ensure each client gets the maximum retention out of their lash extensions. We do require 30 extensions remaining per eye to be eligible for our fill appointments. If a client has less than 30 extensions per eye, the fill appointment will be adjusted to a full set service at the current full set price if time allows or the appointment will be rescheduled to a future agreed upon time for when a full set appointment is available. Implementation of this policy: First is the education of this policy before a client ever receives the service. You could include in your policy that you recommend following the aftercare steps provided to you at the end of your service as well as prebooking out your future appointments as a best practice to minimize the possibility of this scenario occurring. Next - educate on the importance of following aftercare and how the aftercare you recommend helps them to maximize their retention and minimize needing a new full set in the future. Lastly - when in doubt - count it out sis. If you’re not sure if a client has enough extensions left  you can say “Ooo Susan - what happened? Your retention seems to have gone down a lot since your previous appointments.” and then let the client try to explain what happened. One of two things usually happens - either the lashes started falling out soon after her last appointment which is usually an issue you can troubleshoot based on your application and reviewing your notes from her last appointment that my have contributed to poor retention OR she noticed after a week or so that her lashes started falling out more which would usually be due to a seasonal shed or improper aftercare. Either way - that’s a whole other episode on retention that I’ll save for another day - your handling of this event is what we’re focusing on today. You would then count the extensions. If she meets or exceeds the minimum # of extensions - then let her know and educate her on aftercare again so she doesn’t risk being this close to needing a full set again and possibly recommending your retail items that help with retention like a cleanser. Possibly advise her on coming back in sooner than usual to her next appointment as well so she doesn’t risk needing a full set and/or reminding her of your client satisfaction policy which I’ll share about in a minute if she notices her lashes aren’t lasting very well within the 72 hours of her last appointment so you can fix it before she needs to get a full set.  If she doesn’t meet the minimum # of extensions - you could do one of two things. Give her a warning that you’ll make a one time exception for today and just “do what you can” but next time it will be a full set OR say “unfortunately you don’t have enough extensions remaining to be considered a fill and you need a full set. I’m going to change your appointment to a full set today OR I need to cancel today and reschedule your full set when I have an appropriate amount of time to complete the set. I recommend giving them a one time warning cause most clients aren’t going to be all too excited about unexpectedly paying for a full set and staying for a longer appointment without a fair warning. But I leave it up to you if you want to offer a warning first before enforcing this policy or not. Perks of this policy: You stop feeling like you have to give away your time for free or provide less than stellar results for a client because you’re rushing to get as many extensions on cause she was basically bald coming in.  This also creates the opportunity for you to educate a client on proper aftercare and often times leads to them purchasing a lash cleanser because the alternative of not purchasing your $20 cleanser is risking paying for another $150-$200 full set.  You eliminate the confrontation and confusion of having a percentage of extensions remaining which is typically where this policy goes way wrong. You can’t honestly tell me you know the difference between 48% extensions remaining and 53% extensions remaining - yet you are charging a client very different prices based on your made up assumption of a clients retention. This is highly unfair to a client which is why they challenge your assessment of their lashes and most of you cave to “just doing what you can” with the time they booked or extending their service time to get them back to full but without charging for that extra time. A client can justifiably argue with you about percentage remaining all day long. A client cannot argue with a finite number when you physically count each extension remaining. So you eliminate the debate on fill or full set. Refund requests Policy Solution: Refund + Client Satisfaction policy The no refund policy would state something like: You are paying for artist time, product and other expenses used to provide you with a service. No refunds will be given for any reasons on services or product. If you are unhappy with a service or result, you may contact us within 72 hours of your appointment to discuss your concerns and if a fix can be done to address your concerns, it will be done so with a complimentary 30 minutes express fill. Any concerns brought up after 72 hours of your last appointment or if you failed to follow the proper aftercare instructions a recommended fix will be offered but at full price of the service recommended. Implementation of this policy:  This policy is great to remind every client of at the end of every appointment so you are WELCOMING them to communicate openly with you. You could say something like “My goal is to ensure you are over the moon with your results/lashes. If you get home and for any reason you’re not in love with the results - please let me know within 72 hours of today and give me the opportunity to see what I can do to address your concerns.”  The key to success with this policy is to be VERY clear about this prior to any service being delivered. If you are not going over every policy in person during your consultation with a new client - then you risk a client asking for a refund AND being super pissed about it if you don’t give her a refund. Knowledge of there being no refunds is how you avoid refund requests. Perks of this policy Most refund requests are due to a client being unhappy with the result and not feeling as if the experience or result was worth the money invested. There are times when this 100% warranted on behalf of the client especially if you struggle with retention. If a client’s lashes don’t last more than a few days - then I think all of us would want our money back for a service that didn’t deliver the desired results. And I encourage my society members to take ownership and responsibility for the results they get in their businesses - which means that if you struggle with application or your application method or adhesive doesn’t last more than a few days - then own it that the client’s undesired results were due to your application. Most issues with an unhappy lash client within 2-3 days of their appointment is due to improper application no matter how bomb you think you are. Most of the time - it’s lashes falling out way too soon because the lash artist can’t get the adhesive to last. Your client shouldn’t have to suffer through your learning curve unnecessarily. HOWEVER - does that mean that you give back hard earned  money? Not necessarily - hence why I like the client satisfaction part of this policy. We’ve already made it clear that no refunds are available ever - BUT we want to ensure happy clients. And what we can offer a client when there’s an issue that is likely caused by adhesive struggles, retention issues, maybe the client didn’t like the styling or the length or how sparse the lashes are - is a 30 minute free fix appointment where you spend 30 minutes just working on fixing the issues - whether it’s applying more lashes where the previous ones didn’t last, going longer or shorter as much as you can in the time provided, adding in more extensions if they were too sparse, etc. This 30  minute fix will make a good bit of difference to a client’s unhappy results/experience. If they choose not to take you up on this - then that’s on them and no refunds, so no solution.   Episode Highlights: [3:39] - The policy solution for last minute cancellations [12:50] - Recommended content of an effective Fill Policy and how to implement it [26:51] - How to implement a No Refund Policy [28:49] - How a Client Satisfaction Policy will help your business and keep your clients happy   If you’re interested in seeing an example of the policies I had in my lash business - you can download them at www.thelashpreneur.com/policies Happy business building! Have a good one!  

On today’s episode of Coaching Corner - I’m bringing on listener Emily Moore of EBM Lash Bar of Indianapolis Indiana. Emily wanted some coaching on the podcast specifically about how to manage her team. She wrote in saying: I need help with Onboarding and training valuable employees, and making each lash artists work similar so that we can proudly say that all of our clients can see anyone here. Trying to copy and paste 'me', and let clients know that the other lash artists are just as great, so that I can move into more education + supply + science and keeping up with how we can offer the BEST services. I can't lash 6 clients a day and run my business AND make sure that we are doing all of the things. ya feel me? I do feel ya Emily - can some of you relate to her struggles - even if you don’t have a team - maybe some of these challenges are what’s stopping you from doing so! So on today’s episode you’ll hear me coach Emily just how to create an army of Emily’s that can create consistent results that are equal to or better than Emily herself AND how her role shifts from managing to leading in her business.  And this is a final call for any of you who are wanting to build out your team and create a scalable business where you stop trading your time for money. Applications for our Momentum Mastermind close on December 12th. MOMENTUM MASTERMIND is a select small group of women that will work closely with myself over a 6 month period to learn the step by steps of how to source, hire, onboard, lead and manage a team PROFITABLY and LEGALLY. Spots are very limited and this program WILL SELL OUT. If you are SERIOUS (I mean you are already building a team or you are making steps towards building out your team already kind of serious) then we want to invite you to apply for MOMENTUM MASTERMIND! Send me a DM on Instagram that you’re interested in the Mastermind or you can email me at hi@thelashpreneur.com and we’ll send you the details on how you can apply.    Episode Highlights: [7:40] How to establish or maintain consistency across multiple team members [15:23] What to do in order to minimize the number of unsatisfied clients [34:58] Why documenting procedures is a big advantage for your business

Today’s a quick episode so you can enjoy your holiday weekend with loved ones - but I wanted to tell you to NOT compete with Black Friday deals and INSTEAD I share with you the strategy I shared with my coaching clients and students that has them carrying their holiday demand over to the January and February slump! This is a quick - yet juicy episode that will change how you market during the holiday season forever! And if you want to get your hands on that holiday promotions planner I mentioned in the episode, click here: www.thelashpreneur.com/holidayplanner SAVE THE DATE for our 2022 Best Year Ever Goal Planning Masterclass on January 10th, 2022! We will be releasing more details and registration information in the upcoming weeks - but block that day off on your calendar NOW so you can join me live as I walk you through the steps of how I goal plan each quarter to reach my annual goals Every. Single. Year! Happy business building! Have a good one!   Episode Highlights: [2:15] - How and why both businesses and customers spend a lot of money during Thanksgiving season [3:54] - Why "you are not on top of mind" for your customers this Black Friday [5:35] - Tara's tip and recommendation this Black Friday weekend [6:39] - The psychology behind creating a promotional package for December

On today’s episode, I’m sharing with you an Instagram live I did in response to a salon owner who was struggling to find any decent talent for less than 50% commission and I also share WHY 50% commission is detrimental to the long term success of your business. If you have a team or you’ve ever considered building out a team to work under you - this episode is a must-listen! If you’re interested in joining the Momentum Mastermind where I will coach you and a small group of fellow salon owners in the steps to hiring, onboarding, and managing a team profitability and legally - hit me up in the DMs on instagram @thelashpreneur   Episode Highlights: [1:57] - The financial ramifications or benefits that come with building out a team [7:12] - The reason why 50% commission is a thing in our industry [14:17] -Why having a clear vision statement is essential for your business growth  [19:58] -The relevance of understanding business finances to ensure a great amount of profit [33:40] - What you'll get from joining the Momentum Mastermind