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Welcome to Landscape Marketing Secrets, where we delve into the world of Landscape marketing. Visit our website at mypondtent.com to sign up for our weekly tips and get more information on our Landscape Marketint services.
Landscape Marketing Secrets
English, Finance, 1 season, 106 episodes, 1 day, 13 hours, 56 minutes
Landscape Marketing Secrets
English, Finance, 1 season, 106 episodes, 1 day, 13 hours, 56 minutes
EP279:The Secret to My Last Podcast. For Now...
Laura closes down her last podcast of Landscape Marketing Secrets. Hear what she has learned and what she plans to do next and how to stay in touch with her.
10/30/2023 • 15 minutes, 13 seconds
EP278:The Secret to Succesful Accountability
Laura engages in a discussion with Kati Molchan from Million Dollar Landscaper to explore strategies for maintaining accountability and to identify potential barriers that might be hindering you.
10/9/2023 • 15 minutes, 46 seconds
EP277:The Secret to Positive Reinforcement
Laura talks about how to reward and encourage positive behavior from your staff and how to help improve morale.
10/2/2023 • 17 minutes, 58 seconds
EP276:The Secret to Business Success
Laura talks to Just Add Water's Chris Thompson about the top four things he has learned about business and how these items can help all business owners.
9/25/2023 • 31 minutes, 6 seconds
EP275:The Secret to Job Descrptions and Mastery Ladders
Laura talks about the difference between job descriptions and mastery ladders and why you need both.
9/18/2023 • 12 minutes, 31 seconds
EP274:The Secret to Team Meetings
Laura talks about why team meetings are so important to a healthy business and shares her weekly meeting agenda
9/11/2023 • 18 minutes, 18 seconds
EP273:The Secret to Higher Profit Margins
Laura talks about how her company has extremely high profit margins and what you can do to increase yours as well.
9/4/2023 • 14 minutes, 26 seconds
EP272:The Secret to Growing or Starting Your Business
Laura talks about the need for systems to grow (or start) your company. What are the items you NEED for success?
8/28/2023 • 16 minutes
EP271:The Secret to Making More Money with a Customer Service Manager
Laura talks to AquaReale's Customer Service Manager, Sandy. on her role and how she helps us make more money
8/21/2023 • 23 minutes, 27 seconds
EP270:The Secret to Getting More Work Right Now
Laura gives ideas on how to generate more work this summer.
8/14/2023 • 17 minutes, 15 seconds
EP269:The Secret to AquaReale's Year so Far
Laura talks to her AquaReale co-owner, Matt, about their year so far and what is working well and what isn't.
8/7/2023 • 27 minutes, 9 seconds
EP268:The Secret to Search Engine Optimization (SEO)
Laura brings Break the Image's Jeff Gutowksi back to discuss SEO (search engine optimization).
7/31/2023 • 34 minutes, 52 seconds
EP267:The Secret to Search Engine Marketing (SEM)
Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.
7/24/2023 • 34 minutes, 24 seconds
EP266:The Secret to Understanding Who Your Customers Are
Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.
7/17/2023 • 14 minutes, 52 seconds
EP265:The Secret to Heading Toward Semi-Retirement
Laura talks to The Pond Gnome's Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.
7/10/2023 • 25 minutes, 16 seconds
EP264:The Secret to Using a CRM
Laura discusses what a CRM is and how her company uses theirs.
7/3/2023 • 13 minutes, 1 second
EP263:The Secret to Sales in a Challenging Year
Laura (and her cat) talk to Garden State Koi's Tom Smith about how to handle sales in a challenging year.
6/26/2023 • 29 minutes, 14 seconds
EP262: The Secret to Empowering Your Employees
Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.
6/19/2023 • 25 minutes, 45 seconds
EP261:The Secret to Having A Sales Person
Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.
6/12/2023 • 26 minutes, 44 seconds
EP260:The Secret to Branding
Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand.
6/5/2023 • 17 minutes, 39 seconds
EP259:The Secret to Navigating Gen Z Employees
Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.
5/29/2023 • 28 minutes, 1 second
EP258:The Secret to Keeping Employees
Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.
5/22/2023 • 25 minutes, 54 seconds
EP257:The Secret to Having a Customer Service Manager
Laura talks to her customer service manager, Sandy, about what her position entails.
5/15/2023 • 27 minutes, 19 seconds
EP256:The Secret to Getting More Work
Laura talks about how her company is handling getting less big leads this year.
5/8/2023 • 14 minutes, 51 seconds
EP255:The Secret to Accountability
Laura talks to Tara Stohler about accountability in different aspects of life.
5/1/2023 • 26 minutes, 26 seconds
EP254:The Secret to Owning Two Businesses
Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time.
4/24/2023 • 20 minutes, 36 seconds
EP253:The Secret to Using Artifical Intelligence
Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it.
4/17/2023 • 21 minutes, 57 seconds
EP252:The Secret of Getting Business in a Small Town
Laura talks to Donnie Beck about how to market his company in the resort community in which he lives.
4/10/2023 • 35 minutes, 11 seconds
EP251:The Secret to Adding Water Features to Your Landcaping Business
Laura talks to landscaper/pond builder Brian Hoagland about how he got started in ponds and why he likes to offer both services to his clients.
4/3/2023 • 26 minutes, 33 seconds
EP250:The Secret to Being a Certified Aquascape Contractor Part 2
Laura continues her conversation with Aquascape's Mike Hammer about the Certified Aquascape Contractor program and some program concerns.
3/27/2023 • 22 minutes, 30 seconds
EP249:The Secret to Being a Certified Aquascape Contractor Part 1
Laura talks to Aquascape's Mike Hammer about the Certified Aquascape Contractor program
3/20/2023 • 27 minutes, 52 seconds
EP248:The Secret to Networking for Leads and Sales
Laura talks about ways to network with referral sources for recurring leads and work.
3/13/2023 • 20 minutes, 31 seconds
EP247:The Secret to Your Biggest Competition
Laura talks about your biggest competition. The answer may surprise you!
3/6/2023 • 7 minutes, 46 seconds
EP246:The Secret to Having a Business Coach
Laura talks to her business coach about what a coach can accomplish and how to find the right fit.
2/27/2023 • 29 minutes, 46 seconds
EP245:The Secret to Why You Need Systems
Laura talks about the reasons we all need systems
2/20/2023 • 10 minutes, 11 seconds
EP244:The Secret to Finding a Manager
Laura talks to AquaReale's Maintenance Manager about how he found us and how we worked together to create a position for him.
2/13/2023 • 24 minutes, 29 seconds
EP243:The Secret to a Marketing Budget
Laura talks about why you need a marketing budget, how much you should spend and what items should be included.
2/6/2023 • 13 minutes, 27 seconds
EP242:The Secret to Making Videos for Lead Generation
Laura talks to social media manager John Hawley about how to take the best videos for leads, not just views.
1/30/2023 • 34 minutes, 11 seconds
EP241:The Secret to Dealing with Being Overwhelmed
Laura talks about being overwhelmed and what you can do to help yourself
1/23/2023 • 11 minutes, 41 seconds
EP240:The Secret to Display Ponds - with Eric Triplett
Laura talks to Eric Triplett about the value of display features
1/16/2023 • 32 minutes, 56 seconds
EP239:The Secret to Our Word(s) of the Year
Laura and Matt talk about their goals and words of the year and how to create small goals for success.
1/9/2023 • 24 minutes
EP238:The Secret to a Quick and Easy Marketing Plan
Laura shows how to create an easy marketing plan by updating hers live.
1/2/2023 • 14 minutes, 58 seconds
EP237:The Secret to Why You Should Put Pricing on Your Website
Laura talks to web design expert Carl Sorenson about why it's so important to put your pricing online.
12/19/2022 • 21 minutes, 12 seconds
EP236:The Secret to Setting Goals
Laura and Matt talk about how to figure out and set realistic goals.
12/12/2022 • 27 minutes, 9 seconds
EP235:The Secret to Increasing Your Profits and Sales Part 2
Laura talks To Landscape Lighting Secret's Ryan Lee about raising prices and increasing sales.
12/5/2022 • 16 minutes, 2 seconds
EP234:The Secret to Increasing Your Profits and Sales - Part 1
Laura talks To Landscape Lighting Secret's Ryan Lee about raising prices and increasing sales.
11/28/2022 • 26 minutes, 14 seconds
EP233:The Secret of Hitting $1.2 Million
Laura talks to her husband and AquaReale co-owner, Matt, on how they hit $1.2 million so far this year.
11/21/2022 • 22 minutes, 36 seconds
EP232:The Secret to Increasing Your Maintenance Pricing
Laura talks to Barbi Holdeman about how, when and why to increase your maintenance pricing.
11/14/2022 • 28 minutes, 52 seconds
EP231:The Secret to Hiring Ex Addicts
Laura talks To Lee Frisbee about our track record with former drug addicts and ex convicts.
11/7/2022 • 31 minutes, 30 seconds
EP230: The Secret to my Rebranding
Laura talks about her decision to go back to Pondtent and how you should do what makes the most sense for you and your business.
10/31/2022 • 11 minutes, 53 seconds
EP229:The Secret to Organizing Your Small Business
Laura talks to Melissa Johanson of Focal Point Features on how she organizes and maintains her office and tasks.
10/24/2022 • 29 minutes, 24 seconds
EP228:The Secret to Reading a Balance Sheet
Laura talks to accountant Carla Policastro about how to read and understand a balance sheet.
10/17/2022 • 32 minutes, 50 seconds
EP227: The Secret to Getting Through Stressful Times
Laura talks about how to handle some work stress.
10/10/2022 • 9 minutes, 42 seconds
EP226: The Secret to Making Videos
Laura talks to Daniel Hilles from Atlas Digital about best practices and advice for YouTube and TikTok videos.
10/3/2022 • 28 minutes, 31 seconds
EP225:The Secret of Dealing with Employees
Laura talks to Bobby Kerr about our issues and solutions with employees.
9/26/2022 • 33 minutes, 9 seconds
EP224:The Secrets of Communication Basics part 2
The basics of communications continued, as we talk about blogs and social media
9/19/2022 • 9 minutes, 49 seconds
EP223:The Secrets of Communication Basics part 1
Laura goes back to the basics with when to use the phone instead of texting and other uses for video than just vlogs.
9/12/2022 • 11 minutes, 43 seconds
EP222:The Secret to Knowing How to Estimate
Laura talks to Million Dollar Academy's Scott Molchan about estimating and knowing your numbers.
9/5/2022 • 26 minutes, 24 seconds
EP221:The Secret to Getting Commercial Work
Laura talks to commercial landscape business owner and consultant David Swift on how to break in to or get more work in the commercial world.
8/29/2022 • 27 minutes, 8 seconds
EP220:The Secret to Public Relations
Laura talks about what public relations is and what it means for your business.
8/22/2022 • 11 minutes, 52 seconds
EP219:The Secret to FB vs Google Ads
Laura talks to Jake and Cody from Evergrow Marketing on the difference between Google and FB ads and which one should always be used first.
8/15/2022 • 30 minutes, 21 seconds
EP218:The Secret to Getting the Most out of Conferences and Trainings
Laura gives advice for those going to Pondemonium, GIE or any other conferences and trainings.
8/8/2022 • 8 minutes, 29 seconds
EP217:The Secret of Getting Ready for an Economic Downturn
Laura talks to Carla Policastro of Cycle CPA about what to expect and how to prepare for a possible economic downturn or recession.
8/1/2022 • 27 minutes, 58 seconds
EP216:The Secret to Reputation Management
Laura talks to Jeff Duggins and Amiee Arnold on Reputation Management and why it is key to your company's ongoing success.
7/25/2022 • 19 minutes, 13 seconds
EP215:The Secret of Being a "Legitimate" Business
From contracts to employee pay, it's important to be legitimate as a business and it can save you time and money in the long run. Here's some recommendations from Laura.
7/18/2022 • 14 minutes
EP214:The Secret to Excellent Customer Service
Laura talks to AquaReale's office manager, Sandy, about how we create excellent customer service for all.
7/11/2022 • 25 minutes, 1 second
EP213:The Secret to Inexpensive Office and Social Media Help
Laura shares some ideas on finding office help and help with taking videos and photos and social media in general.
6/27/2022 • 13 minutes, 27 seconds
EP212:The Secret to AquaReale's Year So Far
Laura talks to AquaReale's Matt Reale (her husband) about how our year is going so far with our pond company including what has worked and what we are struggling with.
6/20/2022 • 24 minutes, 4 seconds
EP211:The Secret to Having Systems
Laura talks to Synked Up's Fred Pape about the need for systems and where to start.
6/13/2022 • 21 minutes, 57 seconds
EP210:The Secret to Customer Driven Growth
Laura talks to Nice Job's Shawn Hill about how to understand and create customer driven growth.
6/6/2022 • 26 minutes, 48 seconds
EP209:The Secret to Starting Out
Laura talks to Geoff Brown about him starting his own business and what he wishes he had known.
5/30/2022 • 26 minutes, 42 seconds
EP208:The Secret to Online Marketing
Laura talks about online marketing efforts, including email marketing, blogs and vlogs.
5/23/2022 • 9 minutes, 50 seconds
EP207:The Secret to Local Offline Marketing
Laura talks about ways to network locally to get more work and more referrals.
5/16/2022 • 14 minutes, 52 seconds
EP206:The Secret to Every Door Direct Mail
Laura talks to Daniel Dixon of Send Jim about Every Door Direct Mail and SendJim's other service offerings.
5/8/2022 • 21 minutes, 51 seconds
EP205:The Secret to Good Communication Part 2
Laura continues to discuss the top ways to communicate with clients and what to use when.
5/2/2022 • 13 minutes, 10 seconds
EP204: The Secret to Good Communication Part 1 Publish on: 4/25/2022
Laura goes over some of the top ways to communicate with clients and what to use when.
4/25/2022 • 14 minutes, 15 seconds
EP203:The Secret to Increasing Your Maintenance Clients
Laura talks to Barbi Holdeman on ways to increase your pond maintenance and lawn maintenance accounts.
4/18/2022 • 25 minutes, 39 seconds
EP202:The Secret to Automations
Laura talks to Clay Graba about how to use automations to streamline your business.
4/11/2022 • 24 minutes, 4 seconds
EP201:The Secret to Getting Through the Tough Times
Laura talks about her challenging winter and how she and her company are adapting.
4/4/2022 • 17 minutes, 1 second
EP200:The Secret to Hitting a Million Dollars
Laura and Matt Reale celebrate Laura's 200th episode and getting to a million dollars in sales in 2021.
1/31/2022 • 26 minutes, 2 seconds
EP199:The Secret to Tripling Your Business
Laura talks to Jeff Duggins of Outdoor Network Services on how he tripled his business with Google and FB ads.
1/24/2022 • 30 minutes, 20 seconds
EP198:The Secret to Tik Tok
1/17/2022 • 33 minutes, 3 seconds
EP197:The Secret to a Quick Marketing Plan
Laura talks about the quick and easy three steps needed to set up a marketing plan for 2022.
1/3/2022 • 14 minutes, 58 seconds
EP196:The Secret to Fix this Next
Laura talks to Scott Molchan about the Mike Michalowicz Fix this Next method
12/20/2021 • 24 minutes, 28 seconds
EP195:The Secret to Lifescaping with Monique Allen
Laura talks to Monique Allen on how to create an work environment employees want to work at.
12/13/2021 • 24 minutes, 7 seconds
The Secret to Knowing Who and When to Trust
Laura talks about the needs for oversight and checks and balances within your company.
12/6/2021 • 15 minutes, 33 seconds
EP193:The Secret to Owing a Garden Center
Laura talks to Jason Duffney of Earthworks about the benefits and downfalls of having a garden center
11/29/2021 • 16 minutes, 27 seconds
EP192:The Secret to Job Budgeting, Estimating and Costing
Laura talks to Fred Paper job from SynkedUp on how to budget, estimate and cost jobs.
11/22/2021 • 25 minutes, 58 seconds
EP191:The Secret of Working with Builders and Realtors
Laura talks to Bill Reiman about how contractors can and should approach realtors and builders
11/15/2021 • 19 minutes, 2 seconds
EP190:The Secret to Growing Your Online Presence
Laura talks to Jack Jostes of Landscape Marketing Company Ramblin Jackson about ways to help grow your organic searches and spending less on online marketing.
11/8/2021 • 14 minutes, 31 seconds
EP189:The Secret to Winter Planning
Laura talks about winter goals and reasonable expectations.
11/1/2021 • 9 minutes, 54 seconds
EP188:The Secret to Getting Customer Reviews
Laura talks to Nice Job's Shawn Hill on how to handle good and bad reviews and how to get more reviews in general.
10/25/2021 • 23 minutes, 21 seconds
EP187:The Secret to Contracting Success with Tom Reber
10/18/2021 • 23 minutes, 24 seconds
EP186:The Secret to Communicating with Your Clients
9/27/2021 • 9 minutes, 32 seconds
EP185:The Secret of Traveling to Learn
9/19/2021 • 10 minutes, 47 seconds
EP184:The Secret to Employee Retention and Saying Thanks
Laura and Scott Molchan from the Million Dollar Landscaper talk about the simple words that mean a lot-- thank you-- and also how to retain employees.
9/13/2021 • 21 minutes, 46 seconds
EP183:The Secret to Finding and Utilizing an Intern
Laura goes over how she found a photography/videography intern this summer and they both discuss what they got out of the internship.
8/30/2021 • 16 minutes, 14 seconds
EP182:The Secret to Staffing
Laura and her husband talk about what they have learned about staffing this year...
8/23/2021 • 25 minutes, 23 seconds
EP181:The Secret to Getting More Work
Laura talks about how to get more work during your slow times of year.
8/16/2021 • 11 minutes, 38 seconds
EP180:The Secret to Doing Computer Design Work
Laura talks to "GreenPete" about his background and how he got into design work.
8/9/2021 • 12 minutes, 49 seconds
EP179:The Secret to Getting to a Million Dollar Company
Laura shares how her water features company is getting to hitting one million in sales this year.
8/2/2021 • 20 minutes, 32 seconds
EP178:The Secret to Figuring out Your Systems
Laura and her office manager, Sandy, talk about what systems are working for their pond company and what still needs work.
7/26/2021 • 22 minutes, 23 seconds
EP177:The Secret to having to run your business remotely
Laura talks to Dave Stoup about how he ran his business while being in rehab for a spinal injury and how's he going to move forward with his paralysis.
7/12/2021 • 21 minutes, 54 seconds
EP176:The Secret of Branding
7/5/2021 • 19 minutes, 6 seconds
EP175:The Secret to SEO
Laura talks to special guest Eric Seropyan about SEO. We go over what it means, what you need to know and who should be doing SEO for your company
6/28/2021 • 29 minutes, 39 seconds
EP174:The Secret to Employee Motivation
Laura talks to Automate/Motivate CEO Daniel Dixon about how to motivate your employees
6/21/2021 • 37 minutes