About
A 5 minute podcast where Alan Klement and Eric White talk about how to create and market innovative products with Jobs to be Done thinking.
JTBD at Work by Alan Klement and Eric White
English, Financial News, 1 season, 5 episodes, 27 minutes
JTBD at Work by Alan Klement and Eric White
English, Financial News, 1 season, 5 episodes, 27 minutes
Rene
In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,
5/9/2017 • 5 minutes, 50 seconds
The North Star of an Enduring Business
Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.
12/8/2016 • 6 minutes, 26 seconds
When does a Job to be Done Start (and End)?
The lifecycle of a JTBD can help you understand your customer’s struggle for progress
11/4/2016 • 5 minutes, 4 seconds
Is a Job to be Done About Functionality?
Create breakthrough innovations by focusing on why instead of how.
Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?
10/7/2016 • 4 minutes, 33 seconds
How To Describe A Job To Be Done
In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.
10/5/2016 • 5 minutes, 9 seconds