#socialmediamanager #communitymanager #business #marketing Many of you are growing your team, and have figured out the importance of hiring the correct person for the correct job. Hiring for the wrong position when it comes to a #communitymanageand/or #socialmediamanagercan be detrimental. Hi, i’m cally, from the international institute of digital #marketing. Let’s break down both of these roles so you can make sure you hire right the first time. Identifying the difference is as easy as answering one simple question: Who is your [social media/community] manager talking to? If you can’t define who your new hire is talking to, chances are that position is not well defined, and it should be fleshed out a little more. #socialmediamanagers and #communitymanages both strive to provide a human element to a company’s online presence and can often use the same social media platform to do so… but when push comes to shove, they speak to entirely different groups. #socialmediamanagers speak to an audience on behalf of your company… An audience as a specific group of people who are targeted recipients of your message. #communitymanages, on the other hand, speak to… well… your community! A community is “a specific group of people who have developed relationships around a strong common interest.” Let’s dive a little deeper into this, shall we? #communitymanages: what they do A #communitymanage’s main function is to create a healthy environment for members to connect with each other and facilitate, strengthen, and those relationships. Their job isn’t to directly broadcast #marketing messages, but to help members talk to each other. What a #socialmediamanager does #socialmediamanagers specialize creating a strong online presence for a brand by creating, distributing, and curating engaging content for an audience. Their main role is to connect with customers and potential customers and offer some sort of value in return for the members’ attention. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#emailmarketing #strategy Hi, i’m cally, from the international institute of digital marketing. Here are some tactical #emailmarketing tips and tricks. Step 1 – understand #emailmarketing #strategy Each email we send has one of five purposes: ● Indoctrinate – teach them who you are ● Engage – get them to buy ● Ascend – get them to buy more ● Segment – learn what they want to buy next ● Reengage/win back – bring them back These are the 5 stages to a solid #emailmarketing #strategyand this is absolutely where you must start. Step 2 – learn how to approach writing high-converting emails Now you have a grasp on the five stages of #emailmarketing, but when it comes to actually writing the… ● Subject lines ● Body copy ● And landing pages for those emails … you need to understand the responsibilities of each element of an email. Break down your method for writing high-converting emails by focusing on the “job responsibilities” of each element in that email. A lot of emails fail because the email marketer doesn’t understand the job of each part of an email. Step 3 – learn the emotional triggers that increase email click-through rate Now that you’re getting those emails opened — you need to get the click. Each email we send contains one or more of these principles of persuasion. ● Gain ● Logic ● Fear ● Scarcity These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketing #contentmarketing ##digitalmarketing There are a lot of ways to market online. So many, in fact, that we’ve created an entire business around educating people on the ins-and-outs of #digitalmarketing. Why are we always talking about #contentmarketing? Because right now, it’s everywhere. It’s on every website you visit, social profile you scroll through, and even in this video that you’re watching right now. #contentmarketing is a big deal, and rightfully so. Hi, i’m cally, from the international institute of #digitalmarketing. Let’s look at the basics of what is #contentmarketing? #contentmarketing builds an audience of future customers, engages them so they’re motivated to buy your product, and then continues to interact with them so they can become brand ambassadors for your business. #contentmarketing publishes content (see, this isn’t so overwhelming, right?) For future and current customers. ● Blogs ● Videos ● Podcasts ● Email newsletters ● Ebooks ● Physical books ● Other types of newsletters ● Images What kind of content should you publish? What kind of content should you publish? That’s easy. The kind your audience wants to consume. Your customer avatar is the person that you created your product for. They’re the person who needs your product to improve their life. Each avatar wants to consume content differently. For example, let’s say that your customer avatar is a new mom and you’re selling a state-of-the-art pacifier that is somehow monumentally different than those that already exist on the market. For more information, visit www.theiidm.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#content #organictraffic #analytics A #content audit is where you analyze the performance of all #content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected. The result? A healthier site with fewer underperforming low-quality pages. Hi, i’m cally, from the international institute of digital marketing. Here’s  . You can do a #content audit manually on a page-by-page basis. The first thing to do is to check whether the page gets “a meaningful level of traffic” in google #analytics. You can choose whatever threshold you like for “meaningful” traffic. The next step is to check if a good amount of that traffic comes from organic search. Here’s how to deal with the three possible outcomes Redirect (301) or update This recommendation occurs when: The page gets no meaningful trafficfrom any source; Has at least one followed backlink. But which is the correct option to choose? Redirect, or update? If the page or post targets a worthwhile keyword with decent #organictraffic potential—and is related to your business goals—then you should update rather than redirecting elsewhere. This may give it a boost in the serps and bring more #organictraffic to your website. Delete (404) This recommendation occurs when the page: Gets no meaningful trafficfrom any source; Has zero followed backlinks. Manually review This recommendation occurs when the page: Gets decent traffic. Has little (if any) trafficfrom organic search. It’s here where things get a little more complicated as there are a few potential actions to take: Leave as is: ‘noindex’: Update: Redirect (301) and/or consolidate: Which brings us to an important point: You should never delete or redirect a page without first manually reviewing it. Failure to do that can result in some nasty seo faux pas, such as deleting your “contact” or “terms of service” page because it has no traffic or backlinks. That’s not a page you want to delete regardless of how poorly it performs. For more information, visit www.theiidm.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#blogs #marketing #content If you want to level up your #marketing game, your best bet is to read the #blogs the pros are learning from. Hi, i;m cally, from the international institute of digital #marketing. Here is a list of the 4 most popular #marketing #blogs, among top marketers. 1. Ahrefs For those who are unfamiliar, ahrefs typically publish 1–2 posts per week on seo and #marketing, and focus on quality over quantity. They also have access to some seriously big data, from which they regularly derive and publish studies. 2. Animalz Animalz is a #content #marketing agency based in new york. The blog is mostly run by well-known #content marketer jimmy daly, who writes about saas #marketing (strategy and tactics) as well as writing tips. One thing’s for sure—you can count on jimmy to deliver tips based on real-life experience. Every post on this blog is unique, insight-driven and born from working with real clients. 3. Backlinko Inc. Magazine calls brian dean one of the world’s most sought-after seo experts. Entrepreneur magazine calls him a “seo genius.” He deserves the accolade. Brian rarely publishes, but when he does, it is always epic. Brian is all about quality, and every single post is well-written, well-designed and full of actionable #marketing and seo tips. 4. Reforge Started by hubspot’s ex-head of growth brian balfour, reforge is a training company that teaches experienced product and #marketing professionals about growth #marketing, modeling, and experimentation. Brian has a vast network, and the reforge blog is chock full of actionable insights from the marketers behind successful tech companies like pinterest and uber. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Seo #Internallinks #Pagerank What are #Internallinks? They’re links from one page on the same domain to another. Every website has them. But what most people don’t realize is that—when used strategically—#Internallinks can significantly boost a site’s performance in the search engines. Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to create a smart #internal inking strategy for your website. How to set up the ideal internal link structure Think of your website as a pyramid with the most important content at the top and the least important content at the bottom. Most websites have the same page at the top of the pyramid—their homepage. Under that, they have their next most important pages—about us, services, products, blog, etc. Under each of those, they have slightly less important pages—individual products and service pages, blog posts, etc. But you shouldn’t link all pages on one level of the hierarchy to all pages on another. You need to keep relevance in mind. The art of siloing Siloing is the grouping together of topically-related web pages via #Internallinks. For example, imagine that we have a website about countries and cities with these pages: You can tell that each page falls into one of two distinct groups: Pages about countries Pages about the cities in those countries Three benefits of this are: Users will have an easier time navigating their way around your site. Crawlers will have an easier time understanding your site structure. More “authority” is transferred to your most important pages (because subpages link back to hub pages and vice-versa). For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#blog #strategies #traffic #content Just published a brand new #blog post and have no clue how to promote it? Let’s fix that. Hi, i’m cally, from the international institute of digital marketing. Here’s how to effectively promote your #blog with just 3 fundamental strategies. 1. Run facebook ads Most people want to learn “free #content promotion strategies” because they don’t want to pay for promotion. But what they often don’t realize is that, in reality, no #content promotion method is free because of something called opportunity cost. Opportunity cost is an economics term that refers to the value of what you have to give up in order to choose something else. In a nutshell, it’s a value of the road not taken. Now back to facebook ads. Done correctly, you can get clicks from facebook for under $0.30 each. Which means that $30 translates into 100+ guaranteed clicks to your article which leads to some decent referral #traffic. 2. Promote beyond your existing audience Too many #bloggers are limiting their #content promotion activities to their existing audience. If that’s all you’re doing to promote your #content, you won’t get far. Now, with facebook ads, you can easily create a “negative audience”of people who have already visited your website and only pay for clicks from people who have never heard about you. This way you can effectively enlarge your audience and expose your #content to more and more people over time. 3. Create share-worthy #content Creating great share-worthy #content is essential for the success of your #blog. Impress your readers, Overwhelm them with value, Spark an emotion in them… Creating great #content is the most crucial #content promotion strategy ever. Publish something unique and insightful, and the support you get from others in your industry may amaze you. Anyone is capable of creating amazing and original #content that will make a splash in their industry. You just need to invest a ton of time and effort into doing things that haven’t yet been done. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#podcast #marketing #podcasting is now one of the fastest growing content types in the world. And, most importantly for marketers and business owners, more than half of #podcast listeners say that they’re at least somewhat more likely to buy something after hearing their advertisement on a #podcast. But starting a new #podcast is hard, and lots of rookies face a lot of the same challenges. Production, editing, and content ideation is harder than people think. But for most businesses who do an interview-style show, there’s an even bigger challenge: getting people on their #podcast. Hi, i’m cally, from the international institute of digital #marketing. Here are a few tips that will help you get people on your #podcast. Finding the #podcast guests that you want What makes for a good #podcast guest? That’s going to very much depend on your #podcast. You want to find people who will resonate with your audience, and drive toward your #podcast’s main goal, whatever that may be. Big names make for great #podcast guests. They’re flashy, eye-catching, and make people want to listen. But the not-so-famous #podcast guests can be just as good as the big names. And, sometimes, they can be even better for your business, even if they don’t attract as many new listeners as the big names. That’s because you can use the #podcast with that person to create a relationship, whether it be transitioning that person into a client, or creating a mutually beneficial strategic relationship. It’s a strategy that helps you make content and Find qualified leads. Which is something that the big names don’t necessarily offer. How to get your guests on Finding a good #podcast guest is only half the battle. The second part is actually getting them to agree to coming on. You just have to ask. It may seem like an obvious answer, but it really is as simple as that. The worst thing that they can say is no. And, truth be told, that may be the answer that you get at first. But persistence is key, as well as meeting their demands when they finally come around to say yes. So, what does that usually entail? Flexibility and credibility. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #backlinks #onpage #seo Looking to become an #seo expert but have no clue where to begin? With demand for #seo professionals higher than ever and average hourly rates sitting between $75-$150, there’s a clear financial incentive to get good at #seo. But with no colleges offering degrees in #seo, it’s up to you to carve your own path in the industry. Hi i’m cally, from the international institute of digital marketing. Let’s look at how to kickstart your journey to becoming an #seo expert in 3 simple steps. 1. Learn how search engines work Google’s index contains trillions of web pages, which is built primarily from crawling the web. When you type a query into google, it pulls all matching pages. Because there are often millions of relevant results, google’s algorithm then ranks them based on hundreds of factors. Nobody knows what all of these factors are or how they’re weighted, but we do know some. So take the time to learn moreabout the search engine you are targeting. 2. Understand the three key ranking factors Lots of people get bogged down optimizing for ranking factors that aren’t all that important. So before you start obsessing over pagespeed or title tags, make sure you’re on top of the three big ones. Relevance This is how well your page matches the query. Authority This largely boils down to #backlinks. Google sees links as votes of confidence. The more high-quality #backlinks you have, the higher you’re likely to rank. Utility Google aims to show the best result in pole position. That means it isn’t enough just to match search intent. So the best course of action is to review the current top-ranking pages and see what’s good about them, and where they fall short. 3. Master the four main buckets of #seo Think of #seo as a puzzle with multiple pieces. Understanding how they fit together is essential knowledge for any industry professional. The four pieces are: Keyword research; On-page #seo; Link building; Technical #seo For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #links #content #marketing Did you know that there are 3.5 billion searches performed every day on google? But only a handful of those businesses are visible. The rest are tucked away in the safest spot for hiding a dead body—the second page of google, and beyond. What makes the difference between total obscurity and ranking for a keyword that sends you customers on autopilot? Hi, i’m cally, from the international institute of digital #marketing. Here are 4 reasons you need #seo to survive and thrive 1. Organic search is the solution to the “flatline of nope” Ppc and other #marketing tactics can send traffic, but as soon as you stop investing your time, effort or money in them, traffic fades to nothing. In other words, organic traffic has staying power. It’s sustainable! Organic traffic is sustainable as long as you target a topic with organic search traffic potential. I.e., a topic that people are searching for, month after month, in google. 2. #seo lets you nurture and convert leads at specific stages of the buying cycle Many of your prospects almost certainly turn to google when they have a problem. But the way they express it might be different depending on how aware they are of their own problem and the available solutions. Different stages of the buyer’s journey presents an opportunity to write and rank content that addresses a wide array of questions and concerns. If you can rank strategically for content that answers very specific enquiries—the kind that you know your customers have, and search for—then it’s as if you magically show up every step of the way and cement your brand into your prospects’ minds. 3. Your competitors are already stealing your business by doing it. 51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percentfor social, and 34 percent from all other sources. #seo is 10x more effective than social media. It is responsible for 51% of website traffic, and generates 40% of revenue. Even ranking partway down page one can mean that your competitors are still stealing the majority of your business because the #1 result almost always gets the vast majority of total clicks. Therefore, #seo requires consistent effort, analysis and improvement. 4. Paid search gets as low as 6% of the clicks for a keyword. Simply paying your way to the top just doesn’t cut it when it comes to google’s search results. Most people will ignore paid searches completely, opting for organic results almost all (94%) of the time. Looking further into this, it can be seen that the second and third pages receive an additional combined 5.59% of total clicks. What do we have left? A generous 6% of traffic going to paid search. Holding a long-term organic positionon the first page of google’s search engine results directly impacts your capacity to benefit from organic traffic. For more information, visit www.idm.world --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#blogpost #socialmedia #marketing Blog posts are one of the most effective tools when it comes to content marketing. That being said, there are many different types of blog posts and not all of them are guaranteed to convert reader to customer. Hi, i’m cally, from the international institute of digital marketing. Let’s talk about the 4 most effective types of blog posts. 1: original research posts People go nuts for original research. They read it, share it, interact with it—it’s the content holy grail. However, it’s hands down the most difficult and time consuming to produce. It’s a huge undertaking, but one of the most fruitful pieces of content you can produce today. Not only will you build up anticipationfrom the people who took part in research, but your posts will get cited, get oodles of backlinks, and likely show up in presentations years after the original research went live (even if it’s out of date). 2: checklist posts Who doesn’t want to go through a piece of content that tells them exactly what to do and, if they follow it, they have a deliverable? This instantly makes your content actionable for your audience and once they’ve taken one action and gotten over any level of doubt in your brand or self-doubt in themselves, they’ll take another action. Posts like, “5 copywriting elements you should test”, “10-point blog post audit”, “15-point landing page checklist”, etc.… are all checklist style posts that generate a deliverable at the end. 3: pillar posts A piece of pillar content is your thesis—it’s why you exist; it separates you from everyone else out there. Pillar content is your evergreen content that becomes your backlink magnet and an amazing way to help you create derivative work for future posts. These posts are normally huge and should be accompanied by a pdf download so people can read it later. 4: content aggregator posts Who doesn’t have a folder full of email, ad, social, and landing page swipe files? The fact is, we tend to emulate (even when we shouldn’t). It’s much harder to start with a blank page/canvas. Swipe files that show examples of great instagram video ads with commentary are a great device to help inspire your audience and get those creative juices flowing. Even better, this type of content is super shareable and will benefit from backlinks and social traffic. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#facebook #ads #digitalmarketing New marketers or experienced marketers just dipping their toes into the #facebook world can find huge success on #facebook. Every ad you create on #facebook will be a learning opportunity about what works best for your audience on #facebook and what you can do better next time. Hi, i’m cally, from the international institute of digital marketing. Here are the 5 steps to creating your first #facebook ad. #1: figure out your offer and cta Figuring out your offer depends on the goal of your #facebook ad. Do you want it to drive more traffic to your website? Would it be ideal if you grow your email list? Is the main goal to get more sales? For example, if you want to drive more traffic to your website, you’ll want to offer a lead magnet, discount code, or buy one, get one offer that motivates the person to see your ad to check out the details on your site. #2: write your copy and make your visuals Your ad creative and is a crucial part of your ad. If your copy, visuals, or both are off—you’re not going to get the results you were looking for. Before you start writing your copy and making your images or recording your video, figure out where you want this ad to be seen. ● Do you want it to be an ad in #facebook and instagram feeds? ● Is it going to be an instagram story? Knowing how your ad is going to look is going to tell you whatcopy you need and how your visual should look. #3: create a campaign The first part of creating an ad in #ads manager is to create a campaign. In this part of your ad creation you’re going to be: ● Choosing your objective ● Deciding to run a/b tests ● Turning on or off campaign budget optimization (cbo) #4: create an ad set Now you’re ready to make this ad set, the ad(s), and then hit publish! Here’s what you’ll be doing when you create your ad set: ● Choosing your conversion event ● Choosing to turn on/off dynamic creation ● Choosing budget and schedule Choosing your audience ● Choosing your placements ● Optimizing and delivery #5: create an ad Now that we’ve done all the background work, it’s time to make the part of the ad that our audience is going to see. Grab your copy and your visuals—it’s time to plug and play. Here’s how you’re going to create your ad: ● Choose identity ● Choose ad setup ● Create ad creative ● Set up tracking ● Publish For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#content #blog #post #marketing #digitalmarketing Everyone knows  . But in 2022, #blogging can’t be the only thing your business is doing. With the number of social channels out there that you can use to reach customers, expanding your #content repertoire (and reach) is an important part of every companies’ long-term #content #marketing plan. Hi, i’m cally from the international institute of digital #marketing. Here are 4 different types of #content besidess #blogs 1. Videos The rise of video was inevitable. Video can inform, entertain, and captivate. It can do all 3 of those things at the same time, and it can also do them exclusively. Because of that, video can be effective at almost any point in the customer value journey. 2. Infographics People like infographics because they can deliver a lot of useful information. They also make that information very consumableand easy to understand. And clarity, more than anything, makes people want to buy your product or use your service. 3. Tools The ability to interact with something and use it in your own unique way, not only makes it useful, but it also makes it memorable. That’s why tools are such a good #content type: people can get value out of it, and they can do it on their own accord. The only problem is knowing what tool you need to provide in the first place. If you’re in digital #marketing, maybe it’s a tool that helps your clients map out their #marketing plan. If you’re a personal fitness trainer, maybe it’s a tool that helps your clients track their fitness and dietary habits. Truthfully, the options are endless. 4. Challenges Challenges aren’t really meant to generate new customers. It’s meant to keep your existing ones happy. They can be a great way to keep your already happy customers engaged or re-engage some customers that maybe haven’t purchased or opened your emails in a while. They allow your customers to actually accomplish something cool, while also keeping your brand at the front of their mind. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketing #digitalmarketing #socialmedia It’s hard to keep up continued success in business and #Marketing, but sometimes all we need is a good #Marketing and growth hack, a simple, easy to implement missing link that will get us where we need to be. Hi, i’m cally, from the international institute of digital #Marketing.Here are 4 #Marketing hacks that can help you get the traffic and achieve the growth that you want to. 1. Don’t shy away from video If you aren’t utilizing video in your business’s content or digital advertising efforts, you’re selling yourself short. In 2019, 87% of video marketers said that video increased traffic to their site and 84% of people said they were convinced to buy a product or service after watching a video. It’s simple—in the digital age, video works. Consumers interact with videos, make purchases based off of them, and share them with friends. For as much money as it will cost to get your video efforts where they need to be, the payoff is exponentially more. 2. Look at your data regularly Data should be the north star of your business­—it should guide your decisions, spending, and advertising. For all of those times you may think that you have an ingenious idea, data can confirm (or dispute) it’s worth. The right data will tell you your customers’ purchasing habits, which ads are working, and what parts of your acquisition strategy may need more tlc. Making data-driven decisions is the best way for your business to reach its full potential. 3. Make sure your website is mobile friendly Now that more than 50% of all website visits come from a mobile or handheld device, it’s time to make sure your visitors’ mobile experience is something that will actually be useful to them. It may feel really easy to dismiss mobile optimization, but you risk cutting your earning potential way short. So double check your buttons, menus, and page layout to ensure that your mobile users are getting just as enjoyable an experience as your full site users. 4. Listen to what your consumers are saying From your side of the transaction, people buying your products seems indicative enough of how good of a job you are doing. But, in reality, there’s probably so many other ways you could be doing better. And, the best expert on customer experience is, after all, the customer. You can reach out in a variety of ways: follow-up emails, facebook groups, social media posts, and surveys. But one way or another, you need to hear what they have to say. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketingagency #digitalmarketing #marketing Agencies are a huge segment of the marketing industry, and they can offer a wide variety of services. But without understanding what a #marketingagency is, it can feel like you are staring into a digital maze. Hi, i’m cally from the international institute of #digitalmarketing. Let’s find out; what is a #marketingagency? A #marketingagency is a fairly generic term for a company that serves other businesses in one or more areas of marketing. Often times, you’ll hear different terms thrown around to describe different types of agencies, such as marketing firm, or internet marketing service. Historically, marketing firms tended to stick to 1 or 2 specific niches in marketing (e.g. Just seo or content), while agencies employed a variety of experts in different marketing fields so they could offer a more comprehensive service. It’s safe to say they all generally refer to a company that provides marketing services to other businesses. So, what do marketing agencies do? Historically the ad agencies typically had a pretty specific set of services—ad creative and media buying primarily, but that’s not really the case anymore. Most marketing agencies nowadays provide a variety of different services, and will often work with one client to fulfill a handful of needs—these can include: ● Digital advertising ● Creative design ● Web development ● Seo management ● Social media management ● Strategic planning and data analysis ● Media planning and buying ● Funnel building/management ● Copywriting— ● As you can see, agency work spans a wide variety of marketing specializations, and each agency is unique in the services they provide, and the philosophies and strategies they employ. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#keyword #facebook #youtube #amazon Are you wondering what people in the united states (and around the world) are searching for the most? Then you’re in luck! Hi, i’m cally, from the international institute of digital marketing. Here are the top 10 google searches globally # #keyword Search volume 1 #youtube 1,361,079,416 2 #facebook 1,204,988,365 3 #google 616,128,363 4 #gmail 539,374,260 5 #whatsapp web 500,011,833 6 #amazon 401,920,785 7 #hotmail 330,586,433 8 #netflix 279,463,743 9 #translate 260,783,879 10 #raductor 246,467,637 You can see that most of the top global queries are branded. Did you know that you can use the #keyword ideas reports in ahrefs #keywords explorer to find the most popular searches on any topic? For example, if you search for “netflix” and go to the “phrase match” report, there are over 2.5 million #keyword ideas sorted by monthly search volume. How is this useful? Imagine that you run a movie reviews website. You could filter this report for queries containing the word “review” to find the most popular netflix shows people want reviews for. If you then add a #keyword difficulty filter into the mix, you can narrow down the report to find the easiest topics to rank for. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#customer #content #marketing #digital marketing There are lots of different ways you can lower that new #customer acquisition cost. But wouldn’t it make even more sense to make your current, cheaper-to-resell-to, #customers spend even more money? Hi, i’m cally, from the international institute of digital #marketing. Here is a list of 3 simple ways you can increase the value of your current #customers. Bundle your products Treat your products like they are going out in a winter storm. The more bundles, and the more variety of bundles you have, the more your #customers are going to get tempted to buy more. Not only does this incentivize a larger overall purchase, but it even gets your #customer to try something they may not have bought otherwise. And that may just be their new favorite product. Cart abandonment email Sending your #customers a reminder when they leave something in their cart can make a huge difference in your follow-through rates. Even if they were just window shopping, they were interested enough to add it to their cart, and that final nudge may be what tips them over the edge to make the purchase. It doesn’t need to be complicated, and you can send 1, 2, or more if you want to. Just make sure to make it as easy as possiblefor your #customer to get back to their cart to check out. Prime with #content No matter what you are selling, the best way to keep your #customers coming back is to build and maintain trust. And nothing boosts your trust factor more than great #content that sets you up as an authority, expert, or even friend. The trick is to create #content that is specifically about the issues your #customers are having. Do some research and find the questions your #customers are asking, and then answer them. Make sure to provide a ton of value, since that is the best way to boost your reputation with your audience. For more information, visit www.iidm.world #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #sem #onpage#seo #offpage Search engines like google have two types of search results: paid and organic. Paid results show up when companies pay google for clicks. Organic results are the ones that google deems most relevant for the query. Business owners can increase website trafficby appearing in organic and paid results using #seo and ppc. Hi, i’m cally, from the international institute of digital marketing. Here is a guide to a more comprehensive search engine marketing (#sem) strategy. 1. Run ads for keywords that are too competitive It can take years to rank for some keywords. But this doesn’t mean you should abandon #seo and just run ads. Since ranking for competitive queries will likely be a long-play, there are a few benefits to using ppc while working to rank your pages. ● A) you can generate revenue immediately ● B) you can test and optimize for conversions ● C) you can get valuable keyword data 2. Use ppc and #seo for ad-heavy keywords Ppc is a great way to get traffic from this keyword, but what about #seo? If we look at estimated organic traffic to the current top-ranking page for a keyword, we would see that it gets an estimated 64,000 monthly organic visits. Bottom line: invest in #seo and ppc to get maximum traffic from ad-heavy keywords. 3. Use #seo for informational keywords Most google searches are informational. That means people are looking to learn, not buy. That’s why are some marketers are willing to put effort into ranking organically, but aren’t willing to pay for traffic to that page. It comes down to cost vs. Reward. Given a low keyword difficulty score for a query, the dollar-equivalent of the time and effort required to rank organically would almost certainly be less in comparison. 4. Use #seo and ppc to monopolize the search results It’s not just ads that push down the organic search results. Google now shows serp features like featured snippets,“people also ask” boxes and video carousels for some queries. These can be annoying when your goal is to rank higher, but remember that it’s possible to appear in many serp features. You can appear in the snippet, video carousel, and near the top of the “blue link” organic rankings. This is true of many #seo-related keywordsbecause you committed to providing the best resources for queries. Some brands choose to monopolize the search results even further by running ads for keywords they already rank for. For more information, visit www.iidm.world --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

: #backlinks #keywords #content The best place to hide a dead body is on the second page of google. You’ve probably heard that before. It’s a common joke amongst seos because only 0.78% of people click results on the second page of google. Jokes aside, here’s the reality: If you rank on page two or beyond, you’re practically invisible. Hi, i’m cally from the international institute of digital marketing. Let’s learn how to solve that in 5 easy steps. Step #1. Choose a keyword Most of you have probably done this already but if you haven’t, you need to choose a keyword that you want to rank for on the first page of google. Step #2. Check the competition Just as it’d be tough to start a successful variety store across the road from walmart, it’s hard to rank on the first page of google when competition is fierce. So the next step is to understand the competitive landscape—starting with whoyou’re up against. Step #3. Choose or create a page (that aligns with search intent) It’s important to realize that google ranks web pages, not websites. Now, the page you want to rank on google might be your homepage, but it doesn’t have to be. It can be any page. Just make sure it aligns with search intent (i.e., is the type of #content google wants to rank for your target keyword). Step #4. Make sure your #content covers the topic in full Having #content that aligns with search intent isn’t enough. It also needs to be deserving of a place on the first page, where google aims to show the most relevant, useful results. Step #5. Estimate how many #backlinks you need #backlinks are an important ranking factor. Not only has google told us this, but pretty much every industry study has found a positive relationship between organic search traffic and #backlinks. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#keyword #tools #content Looking to find winning #keywords to target but don’t have the budget for paid #tools? Hi, i’m cally, from the international institute of digital marketing. Here is a list of free #keyword research #tools you can use to get started. 1. Google trends Google trends visualizes the relative search popularity of a #keyword over time. It can help you plan your #content calendar. Going beyond #content calendars, trends can also help avoid targeting the wrong #keywords. 2. #keyword generator #keyword generator finds up to 150 #keyword ideas for any seed #keyword. You can also use the #keyword generator to find #keyword ideas for bing, youtube, and amazon. Just switch the search engine at the top of the page. 3. #keyword sheeter #keyword sheeter pulls thousands of autocomplete suggestions from google. If you want to generate a lot of #keyword ideas fast, this is the tool for you. It pulls around 1,000 ideas per minute, and you can export the results for free in one click. 4. Answer the public Answer the public finds questions, prepositions, comparisons, alphabeticals, and related searches. Although it results are often considered too simplified, for most people, answer the public has more than enough #keyword suggestions. 5. #keyword surfer #keyword surfer is a free chrome extension that shows estimated global and monthly search volumes for any query typed into google. Right now, #keyword surfer shows local search volumeestimates for 19 countries. These include the united states, the united kingdom, canada, brazil, france, and germany. 6. #keyworddit #keyworddit is a unique tool that pulls #keyword ideas from reddit. Enter a subreddit, and it’ll mine the titles and comments of threads to find up to 500 #keywords. This tool is a fantastic starting point if you know little or nothing about a niche. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#blog #traffic #links Struggling to gain traction on your #blog? Hi, i’m cally, from the international institute of digital marketing. Here are 4 tried and tested tactics to increase your #blog traffic: 1. Write about topics people are searching for It can be tempting to write about whatever excites you. This could be the latest industry topics, breaking news, or even just a random rant. But these types of posts have short shelf lives. The solution? Write about topics that people search for. For as long as your article ranks in google for relevant search queries, you’ll receive consistent, passive organic search traffic. 2. Make sure you’re matching search intent Search intent is the why behind a search query. Why does this matter? Google aims to provide users with the most relevant results for their queries. If you want to rank high on google, you need to be the most relevant result—and that means creating content that aligns with search intent. 3. Tackle topics with in-depth content Fun fact: the average #1 ranking page also ranks in the top 10 for nearly 1,000 other keywords. This happens because google knows that when people search for variations of the same topic (e.g., “how to lose weight,” “lose weight,” etc.), they’re all looking for the same thing. As a result, they often rank the same pages for lots of related long-tail queries. How can you improve your chances of ranking for lots of queries like this? Create content that covers a topic in as much detail as possible. 4. Build an email list Why email? Platforms like facebook deliberately limit your reach (average organic reach on facebook is 1–6%). With email, you can communicate with your fans anytime. Building a list doesn’t have to be complicated. Simply offer to deliver more of the content people enjoydirect to their inbox. If you want to be a little more “aggressive”, try offering something useful like a pdf version of the post or a free 7‑day course in exchange for their email. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #youtube #traffic Looking to get more #youtube video views from google? Hi, i’m cally, from the international institute of digital marketing. Here’s how to rank your #youtube videos on google in 4 easy steps. Step 1. Find video topics with “#traffic potential” Not every video has the potential to attract views from google. The reason for this is simple: For a video to attract views from google, two things have to be true: People need to be searching on google for that topic. If nobody is searching for it, then nobody will click on your video even if it ranks. The topic must have “video intent.” This means that most searchers would prefer to watch a video about the subject instead of reading about it. Keyword research tools can help with finding topics that people are searching for. You can then look for videos in the search results to infer “video intent. Step 2. Create an “optimized” video First, use simple language and “action verbs” to describe each step in the video. Make sure to avoid unnecessary fluff and distractions between instructions where possible. This will only reduce clarity, which may confuse google’s language processing algorithms. Second, ensure that your audio is clear and high quality. To do this, use a decent microphone and keep background noise to a minimum. Third, show what you’re talking about on the screen as you talk about it. Step 3. Fix your closed captions #youtube automatically adds closed captions to videos. The problem is that these are rarely perfect. Misspelled words and grammatical errors are a common issue. For that reason, it’s best to add your own. In terms of search, discovery, and engagement, captions are one of the most powerful pieces of data out there. The internet is text-based, so your video is going to stay hidden from search engines unless the text attached to it can be picked up. Step 4. Upload an enticing thumbnail Videos with poor thumbnails won’t get as many clicks from google as those with enticing ones. Here are a few tips for creating thumbnails that entice searchers to click: Use a custom thumbnail Use the correct aspect ratio Use a congruent image Use contrast to your advantage Use descriptive text on the thumbnail For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#internetmarketingindustry #success #digitalmarketing Hi, i’m cally, from the international institute of digital marketing. When it comes to internet marketing success, here are top 4 big picture tips. 1. Get obsessed Getting obsessed with your passion is different than just working more. Obsession is a level of dedication that transcends immediate rewards. When you think about achieving your internet marketing goals, think about time as an investment. Each hour you spend surrounding yourself with your passion means more headway towards achieving your goals. Yes–it will get tiresome, but what’s the alternative? 2. The 1% mindset If you want to be at the top, you have to have the mindset of the top. That mental shift can be the key to unlocking your potential. How many people actually end up making money online? It’s probably less than 1%. Really, the only way to be in that 1% is to operate on that level. That level included working like crazy towards your goal and not settling for the routine or expected path. 3. Follow your intuition So many people mute their intuition and settle for jobs and careers that don’t make them happy. One of the best ways to figure out if you’re on the right path towards your personal success is to pause and think about what you really love to do and how your ideal day would look. Even if you’re not on the path you want to be right now, you can start following your intuitionand correct your course. 4. Keep it lowkey Do you want people to think you’re someone who makes money online, or do you want to actually make money online? Only one of these answers is correct when it comes to achieving success. This is a good test for all endeavors. From becoming a writer to traveling… the person who achieves the goal spends more time putting in the work rather than talking about putting in the work. Oftentimes talking about goals can diminish motivation because it provides a false sense of accomplishment which can lead to complacency. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#digitalmarketing #prediction #digitalmarketing is no stranger to changes. We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success. Hi, i’m cally, from the international institute of #digitalmarketing. Here are 5 #digitalmarketing predictions for 2022. #1 As the pandemic subsides, shoppers, diners, tourists and consumers of all kinds are going to go out. And when they go, they are going big. Marketers will need to know where their ideal customers go, how often they visit, competitors they’re shopping at — as much as they can know about the offline consumer journey. Reaching those audiences will be critical to business growth and will separate the 2022 winners from the laggards. #2 We saw a massive shift to onlinein 2020 because no one had a choice, now in 2022 those that shifted have choices. The first is to wing it, and carry on thinking they know what they are doing, the second is to get trained or outsource what they are doing to make sure they are benefitting from the new normal. Without doing one or the other, businesses will eventually fail. #3 The massive and sweeping emphasis on privacy is going to alter (and significantly inhibit) the way advertisers are able to target and track prospects. This might be the first time in the history of online advertising that we have actually gone backwards in terms of our ability to capture and utilize data. I believe this is going to place a heavy emphasis on the quality of the creative being used in online ads as well as the need to monitor and optimize the entire user journey (not just the conversion event). Advertisers are going to need to work to qualify prospects through intrinsic values (like user behavior and action) instead of relying as heavily on extrinsic values (like demographic information). The customer value journeyjust became that much more important! #4 We will begin to see a crack in the facebook/google ad duopoly as amazon continues to steal share from google search ads and networks like spotify, tiktok, reddit, pinterest, become more proficient at serving ads. These smaller networks are gaining ground in the areas of audience targeting, self-serve ad platforms, and cost-per-acquisition (cpa and cpl) objectives rather than just cpm models. 2022 is a good year to dip your toes in the waters of some of these smaller ad platforms and start testing. #5 2022 is an entirely new look at social media and marketing. After a long year of growth, hardship, and survival (for many), people are ready to experience authenticity on a new level. Here’s how to implement it: everything stems from intention. It sounds fluffy, but it’s actually incredibly foundational. What is your intention with that instagram post? Sales or service? What is the intention behind your youtube video? Vanity metrics or value? What is your intention for replying to comments? Engagement or connection? For more information, visit www.iidm.world #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

: #contentstrategy #leadgeneration #digitalmarketing We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands are forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics. However it is not enough. While content quality is fundamental, your #contentstrategy will fail to have any impact on your company’s bottom line unless it is optimized for capturing and nurturing leads. Hi, i’m cally, from the international institute of digital marketing. Here are three tips to optimize your #contentstrategy. Step 1: optimize for the customers’ journeys, not just keywords Instead of targeting keywords, target a customer’s experiences. Behind each search query, there’s that searcher’s intent, i.e. What they are hoping to do when they see search results. As buying journeys are becoming more and more complicated and unpredictable, you may adopt an even more robust approach. In other words, for every content you are thinking to create next, identify: Which keywords (and questions)      your target reader is likely to type into the search box when looking for      something your content is answering / solving What may have brought them to search for those specific queries (are they in the middle of the project? Are they in      the process of buying something? Are they fighting a condition? Etc.) Create      content that serves #2 in the best possible way. Provide directions and      downloads which would match all possible scenarios that may have brought      people to your site. Step 2: hook up your optin forms to a customer relationship management platform Firstly, people are less and less willing to give away their email addresses. Secondly, our email inboxes are so cluttered these days that it is next to impossible to get your marketing email noticed. It is high time that we rethink our lead nurturing process. Two possible ways to try out are: ● Hook up your opt-in forms to a customer relationship management platform. Hubspot provides one for free, but there are more crm options to consider. A crm platform will help you organize your contacts and develop a more comprehensive strategy of reaching out to them. You can use social media, keep a detailed record of all your interactions and identify best ways to turn your readers into buyers. ● Use facebook retargeting to be able to reach out to your content readers with personalized ads through the platform. This will allow you to get in touch with those people who chose not to subscribe to your list. Step 3: monitor and re-evaluate your conversion funnel Finally, changing the way you evaluate your content effectiveness is a must if you want to better understand which of those articles do the best job matching your customers’ journeys. Google analytics is the most obvious option here, only it is not easy to figure out. Finteza is another option, especially with their “funnels” option allowing you to clearly see which pages “funnel” web users into becoming leads and buyers. Creating a funnel is easy: simply select your article url and then any number of “desired” actions (clicks, form fills, etc.) You’d like your article readers to perform. For more information, visit www.iidm.world --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#startpage #qwant #Duckduckgo Google alternatives are everywhere, but are they any good? Hi, i’m cally, from the international institute of digital marketing. Here is a review on 3 alternative search engines to google. 1. #startpage #startpage exclusively uses results from google, so it’s effectively google without the tracking. #startpage doesn’t record your ip address, and it doesn’t serve tracking cookies. One great #startpage feature is dubbed “anonymous view.” This protects you against website fingerprinting, cookies, social media tracking pixels, and other invasions of privacy when visiting websites. 2. #qwant Started in 2013, #qwant is a search engine based in paris. Its search results are powered by bing and supplemented by those collected from its own web crawler. #qwant does not collect any data or use tracking cookies. It also dissociates your query and ip address for further anonymity. #qwant offers “search shortcuts” that allow you to search for results from a specific website. 3. #Duckduckgo Possibly the most popular private search engine, #Duckduckgo (ddg) has positioned itself as “anti-google” since its launch in 2008. #Duckduckgo sources its results from over 400 different places, including its own crawler (duckduckbot), crowdsourced sites (e.g., wikipedia), and partners (e.g., bing). According to #Duckduckgo, it does not store personally identifiable information like ip addresses. It also doesn’t use tracking cookies. However, it does save searches, though it claims to do it in a non-identifiable way. #Duckduckgo’s “bangs” feature takes you directly to search results on other sites. For example, typing “!w” and a keyword (e.g., !W singapore) takes you directly to wikipedia’s page for singapore. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #metadescription #metaviewport #metatitle Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors. Hi, i’m cally, from the international institute of digital marketing. Let's look at the 4 most important meta tags for #seo. Meta title This is the page title that google and most other search engines show in search results. Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages. Best practices Write a unique title tag for each page; Be brief, but descriptive; Avoid generic and vague titles; Use sentence case or title case; Create something click-worthy—not clickbait; Match search intent; Include your target keyword where it makes sense; Keep it under 60 characters. Meta description The meta description summarizes the page’s content. Search engines often use it for the snippet in search results. Best practices Write a unique description for each page; Try to summarize content accurately; Avoid generic descriptions; Use sentence case; Create something click-worthy, not clickbait; Match search intent; Include your target keyword where it makes sense; Keep it under 160 characters Meta robots The meta robots tag tells search engines if and how they should crawl your web pages. Best practices Use meta robots tags only when you want to restrict the way google crawls a page; Don’t block pages with meta robots tags in robots.txt; Meta viewport A meta viewport tag sets the visible area of a web page. It is used to instruct the browser how to render the page on different screen sizes (i.e., desktop/tablet/mobile). Best practices Use meta viewport tag on all web pages; Use the “standard” tag unless you know what you’re doing For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#analytics #tracking #google There’s a high risk of making bad decisions if you’re blindly relying on the data that you see in #google #analytics. Hi, i’m cally, from the international institute of digital marketing. Here are 4 tips to help you minimize data skewing factors. 1. Missing or duplicate #google #analytics code This sounds trivial, but it’s a common problem—especially on sites that use more than one cms. The good news is that #google #analytics has missing code notifications built-in. The bad news is that it’s slow, and may take weeks to alert you about pages with missing code. It also doesn’t tell you about duplicate codes, which is another common problem. For that reason, it’s best not to rely on #google’s notifications and instead crawl your site for errors with a tool that allows custom extraction. 2. Incorrectly set up interaction events If you’re using interaction events for #tracking events that fire automatically on each page, like scroll depth #tracking, that’ll result in close-to-zero bounce rates across your whole website—which isn’t good. You can easily spot these issues by looking for unrealistically low bounce rates in ga. If you suspect interaction events as the culprit, change the event’s “non-interaction hit” setting from false to true in #google tag manager. 3. #tracking hits from other domains It’s surprisingly easy for someone to mess up your data if you don’t take preventive measures. Why? Because your ga/gtm #tracking code is visible to anyone who opens your source code, so anyone can send hits to ga servers under your #tracking code. Luckily, it’s easy to prevent this from happening by setting up a view filter. 4. #tracking your own sessions There are a lot of irregular actions we make on our websites, and we don’t want those reflected in our data. So, while you’re setting up filters, make sure to exclude hits from internal ip addresses. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #content #traffic #content hubs are useful for more than just neatly organizing #content. They also have #seo benefits. Connecting your hub page and subpages using relevant internal links builds semantic relationships between #content. That may help to boost what we like to call “topical authority,”meaning google sees your site as authoritative when it comes to a particular topic. Hi, i’m cally, from the international institute of digital marketing. Here’s how to create a #content hub 1. Brainstorm topics for hub pages Grab a pen and paper, put your thinking cap on, and note down any topics that spring to mind. If you’re struggling for ideas, head over to ahrefs’ keywords explorer, search for a broad topic related to your niche, then go to the phrase match report. You’ll see a lot of ideas here, and not all of them will be suitable for hub pages. 2. Choose relevant subtopics The key here is to choose subtopics that are highly related to your chosen topic. For example, if your hub page is about “how to make wine,” then it wouldn’t make much sense to create a subpage about types of wine glasses. Good subpages give more information about a related topic. 3. Link them Your hub page should link to your subpages, and your subpages should link back to the hub. Many of the hubs you’ll come across utilize custom designs to do this. While this looks good and makes sense from a user perspective, it’s not a requirement. After all, some people don’t have the resources to create elaborate hub designs. So, if you’re creating hubs on a budget, it’s fine to use regular links. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

seo #content #rankings #seo copywriting is the process of creating online #content that ranks high in google, drives qualified traffic, engages readers, and ultimately convinces them to take action. After all, #content that gets tons of traffic from google but never contributes to your business objectives is useless. The same goes for #content that converts like crazy but never gets any traffic. Hi’ i’m cally, from the international institute of digital marketing. Here are some tips to help your ranking. 1. Match the three cs of search intent Understanding search intent can be pretty straightforard. Just look at the search results to figure out the 3 cs of search intent. #content type #content types almost always fall into one of five buckets: blog posts, product, category, landing pages or videos. #content format #content format applies mostly to informational #content. Examples formats include how-tos, listicles, news articles, opinion pieces, and reviews. #content angle #content angle is the main selling point of the #content. There’s usually a dominant angle in the search results. 2. Create the best #content by analyzing the top-ranking pages Google wants to rank the most relevant, useful result on the first page. So, your post should show that it deserves a place there. How do you do this? By covering all the things searchers want to know and expect to see. The easiest way to figure this out is to look forcommonalities between the top-ranking results. 3. Build “linking triggers” in your #content Google says links are one of their top three ranking factors. That’s probably why there’s a clear correlation between links and organic traffic. So, when creating #content, you should try to understand why people are linking to the pages you wish to beat—and then apply those insights to your post. For more information, visit www.iidm.world --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#google #ranking #backlinks Most lists of #google #ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter. Even worse, because nobody knows them all, most contain a lot of myths. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 4 #google #ranking factors that most deserve your attention. #backlinks #backlinks are arguably the most important #ranking factor. How do we know? #backlinks form the basis ofPageRank, which is the foundation of #google’s #ranking algorithm. Independent research also confirms the relationship between #backlinks and organic traffic. However, not all #backlinks are created equal. Lots of factors contribute to a backlink’s ability to move the needle, and the two most important are relevance and authority. Topical authority #google wants to rank pages from authoritative sources—and this goes way beyond #backlinks. But is there any evidence for “topical authority” as a #ranking factor besides the anecdotal? Absolutely. #google’s search quality rater guidelines mention something called E‑A-T. This stands for expertise, authoritativeness, and trustworthiness. Search intent #google doesn’t rank the same type of content for every query. Analyzing the current top-#ranking resultsfor the “four C’s of search intent” is an excellent way to understand the basics of how to optimize for a query. The four C’s are: Content style Content type Content format Content angle Content depth #google wants to rank the most useful resultfor the query, so covering everything searchers want to know is key. However, this isn’t about content length. Longer content isn’t always better. It’s about covering what’s important to the searcher and what they expect to see. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Socialmediamarketing #marketing #Digitalmarketing With so many brands investing more and more in their social media presence, it is becoming harder and harder to stand out. You need to be always experimenting with new tricks and formats, and you need to always surprise your current followers to acquire new ones. Hi, i’m cally, from the international institute of #digitalmarketing. Here are some of the most creative tools and tricks you can use to make your social media content stand out! 1. Up your animated gif game Images have scientifically been proven to improve social media engagement and animated images perform even better, so it is only natural to start by upping your visual #marketing game. From creative cinemagraphs to humorous movie memes, animated gifs made a confident come-back to our lives a few years ago, and they remain powerful social media content these days. 2. Take advantage of ascii art Text art (also referred to as ascii art) is another older trend that made a comeback thanks to twitter. Somewhere between the widely popular shrug emoticon and the sign bunny memes, turning your keyboard symbols into funny cartoons is a thing again! 3. Create long-form content Long-form content is an overall trend that impacts many #marketing tactics. More and more brands are creating huge lists and tutorials that take hours to read. They have been found to rank better (longer content receives 77.2% more backlinks than short articles) and they appear to do well on social media. But long-form content is not only good for your on-site content—it’s also great for social media updates. More and more thought leaders are putting long twitter threads together that read like articles. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Sociallistening #Listening #Socialmedia #sociallistening has risen to so much fame because it’s an absolute necessity in 2022 and beyond. Marketers have been using their social channels to survey their audience for years, asking them what content they want to see or what products they need. #sociallistening is taking that surveyship to the next level. Hi, i’m cally from the international institute of digital marketing. Let’s talk about #sociallistening. What is #sociallistening? #sociallistening happens when a brand listens to its audience on social channels. Listening to your audience means you’re reading comments and looking for tagged content that tells you where your customer sentiment is. Sometimes that sentiment has to do with your brand specifically, and other times, it involves global events. With #sociallistening, brands (and specifically #socialmedia marketers) can build a brand presence that aligns with their customer avatar. We now have a direct communication line with our customers, and it’s important to use it. Why does it matter? #sociallistening is the future of marketing. Technically it’s always been part of marketing. Brands have listened to their customers for years by asking them to fill out surveys and leave their feedback. With #socialmedia, marketers get a different type of access to their customers. Instead of getting their filtered opinions through curated surveys and feedback, they can be a fly on the wall of the conversationstheir audience and customers are having. This gives marketers the chance to create campaigns specifically addressing the thoughts and ideas their customers have. For example, if a beauty brand notices that their audience is always asking for a specific eye shadow color—and the brand doesn’t have that color yet—they can use #sociallistening to validate the new eye shadow color. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#instagram #analytics #marketing #social media #instagram is known mostly for engagement. But how do you track it? Let’s cover some #instagram analytic tools you need to be using. Hi. I’m cally, from the international institute of digital #marketing. Here are some of the best #instagram #analytics tools. 1. Iconosquare Iconosquare helps you understand how your posting frequency relates to or drives either new followers or lost ones daily Iconosquare also gives you a buffer-like tool to manage how you post across several different accounts at one time. That makes it a perfect tool for freelancers or agencies that want to save time when managing multiple clients (or even multiple departments within the same company) from the same dashboard. 2. Sprout social Sprout social is similar to iconosquare in that it combines #instagram #analytics with content creation and management tools. They also have a powerful #instagram #analytics platform. It has a fully-featured editorial calendar for scheduling new content across multiple social account platforms (including twitter and facebook). Sprout social is perfect for larger organizations with rigid guidelines, too, because it has a centralized media library to manage with built-in editorial tools. 3. Keyhole Keyhole prides itself on giving customers real-time feedback. For example, you can drop in a specific hashtag, keyword, or account to see what trends are starting to emerge. Keyhole will also help you figure out which of your own internal trends provide the best results, giving you at-a-glance data into what activities are driving the most follower growth over time. 4. Squarelovin Squarelovin combines both aggregate data (like overall views and follower counts) with individual metrics on each post (by ‘scoring’ the overall engagement). It tells you the best time frames for posting based on metrics. However, this tool also explicitly lets you know when you shouldn’t post. This data can be just as valuable, especially if you’re posting all the time. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Affiliatemarketing #Advancedaffiliatemarketing #Marketing Advanced #affiliatemarketing could be defined as using sophisticated strategies to earn more from your #affiliatemarketing. It could mean finding the best niche to promote, choosing products your audience will like, and finding effective ways to promote them, among other things. Hi. I’m cally, from the international institute of digital marketing. Here are 4 ways to incorporate advanced #affiliatemarketing into your business and increase revenue Tailor your products to your audience Make sure you’re promoting things your audience wants. This can be more complicated than you might think. Choosing great products to promote is about more than just picking categories that are generally aligned with your blog. It’s about understanding your audience and their psychology. When it comes to understanding your readers, data and analytics are your friends. Use them wisely. Be transparent with your affiliate efforts You should let your readers know when you’re using affiliate links for a few reasons. First, it can help you stay on top of regulation and avoid any potential legal issues. Second, it helps you build and keep your readers’ trust. If your audience suddenly “finds out” they’re being marketed to when they didn’t realize it, they’ll get upset, and you’ll lose your following. A third reason you should be transparent about affiliate links is that it makes your site look legitimate and less spammy, which is essential when trying to avoid search engine penalties. Choose great products in a profitable niche If your market is receptive to high-value products, that’s a good place to start. Since you’re earning a commission, selling something more valuable will make you more. Of course, a low-value product can also be interesting if it’s super desirable, and you manage to sell a lot of it. Put affiliate links where the most traffic is Another advanced #affiliatemarketing strategy that’s super easy to implement is going through your existing content to see which of your pages are currently getting the most traffic. You can do this using google analytics. Once you’ve identified a few high-performing pages, add affiliate links to them. For more information, visit www.iidm,world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Links #Infographics #Graphs THEY SAY A PICTURE IS WORTH A THOUSAND WORDS, BUT WHEN IT COMES TO LINK BUILDING, A PICTURE CAN QUITE LITERALLY BE WORTH A THOUSAND #LINKS. HI, I’M CALLY, FROM THE INTERNATIONAL INSTITUTE OF DIGITAL MARKETING. HERE IS A BEGINNER’S GUIDE TO LINK BUILDING WITH IMAGES 1. CLAIM #LINKS FROM IMPROPER ATTRIBUTIONS IF YOU’VE ALREADY CREATED SOME IMAGE TYPES, THEN PEOPLE MIGHT HAVE ALREADY EMBEDDED THEM. THESE #LINKS MOST LIKELY POINT TO THE ACTUAL IMAGE FILE ITSELF, NOT THE POST WHERE IT COMES FROM. THIS ISN’T IDEAL BECAUSE IMAGE #LINKS ARE A DEAD-END FOR PAGERANK AND PROBABLY AREN’T HELPING OUR PAGERANK IN GOOGLE. HERE’S HOW TO FIND AND CLAIM PROPER ATTRIBUTION FOR THESE TYPES OF IMAGE #LINKS: ● PASTE YOUR WEBSITE INTO A TOOL LIKE AHREFS’ SITE EXPLORER, GO TO THE BACK#LINKS REPORT, THEN SEARCH FOR .PNG OR .JPG IN THE URLS OF BACK#LINKS: ● NEXT, FILTER THE REPORT TO SHOW ONLY “DOFOLLOW” #LINKS FROM UNIQUE DOMAINS. ● NOW IT’S JUST A CASE OF SIFTING THROUGH THE REPORT AND NOTING ANY #LINKS THAT WE WANT TO CLAIM IN A SPREADSHEET. 2. CLAIM #LINKS FROM UNAUTHORIZED USE MOST PEOPLE WHO USE YOUR IMAGES WILL CREDIT YOU WITH A LINK, BUT NOT EVERYONE. SO YOU’LL WANT TO FIND AND CLAIM #LINKSFROM UNAUTHORIZED USE. THE SIMPLEST WAY TO DO THIS IS WITH A GOOGLE REVERSE IMAGE SEARCH. JUST UPLOAD YOUR IMAGE OR PASTE IN THE URL, AND GOOGLE WILL KICK BACK PAGES WHERE IT THINKS THE IMAGE IS BEING USED. YOU THEN JUST NEED TO SIFT THROUGH THE RESULTS TO MAKE SURE: YOUR IMAGE IS ACTUALLY ON THE PAGE THEY’RE NOT CREDITING YOU WITH A LINK YOU WANT A LINK FROM THIS WEBSITE IF ALL OF THE ABOVE IS TRUE, MAKE A NOTE OF THE PAGE IN A SPREADSHEET. 3. USE THE TRUST FORMULA YOU CAN ONLY CLAIM SO MANY BACK#LINKS FROM EXISTING IMAGES. AFTER THAT, YOU’LL NEED TO CREATE MORE IMAGES TO ATTRACT BACK#LINKS. THERE ARE SEVERAL WAYS YOU CAN DO THAT, BUT ONE TRIED AND TESTED FORMULA IS THE TRUST FORMULA. HERE’S THE PROCESS IN A NUTSHELL: TRENDING TOPIC RESEARCH AND ANALYSIS UNIQUE (UNUSUAL, OR UNEXPECTED) TAKEAWAY SIMPLE VISUAL TACTICAL PROMOTION FOR MORE INFORMATION, VISIT WWW.IIDM,WORLD #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#searchenginemarketing #seo #strategy Without trying too hard, larger enterprises can rank for many keywords because they’re credible in the eyes of search engines (the number of pages and backlinks help). Hi, i’m cally, from THE INTERNATIONAL INSTITUTE OF DIGITAL MARKETING. HERE ARE THREE STEPS TO MAKE #SEO UPDATES. 1. FIND YOUR #SEO SWEET SPOT BASED ON DATA; SET REALISTIC EXPECTATIONS You can target any keyword or phrase, but you face two primary challenges. The word may be too competitiveor NOT SEARCHED, which would offer little to no value for your business. Use a tool like semrush to better understand what keywords would be reasonable to pursue. 2. EXPLORE OTHER OPTIONS THAT SUPPORT #SEO KEYWORDS You need to strike a balance with page design, clarity, and #seo #strategy. You don’t want to ruin content with keyword stuffing. But there often are opportunities to naturally work in your primary keywords and close variations: ➢ Revise content headers(headlines) with relevant keywords and include h1 tags. ➢ Add captions with images. ➢ Add or update image alt text. ➢ Create internal links from other popular pages on your website. ➢ Add more text to thin pages that have few words. ➢ Pursue inbound links from other websites. 3. CREATE NEW CONTENT (AND REVISE IT OVER TIME) When you create new content based on your priority keywords, you have several advantages with an #seo marketing #strategy. An existing page may rank 20th for a keyword, but a new page may rank third. Work the keyword phrase into the #seo page title, content header, image, image alt text, etc. All sorts of keyword phrases can be triggered by the content you create. You may have a couple keywords in mind. But a few months later, analyze that page through semrush and you may see other keywords for which that page ranks well. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#digitalmarketing #Business #AffiliateMarketing #AffiliateMarketing can be thought of as outsourced #Marketing, in which you’re hiring affiliates who are paid to bring you customers. if they drive visitors to your website, you don’t have to pay them. you only pay them if they convert visitors into customers. while you are trying to generate traffic as a marketer, the main goal is to increase the number of customers. if you generate a million visitors a month, but the visitors don’t equate to more leads or revenue, it’s almost useless. this is why the #AffiliateMarketing space is so popular, especially in the web hosting industry, where most of their #Business is from affiliates. hi i’m cally from the international institute of digital #Marketing. here’s how #AffiliateMarketing works: 1. affiliate is assigned a tracking url: this is to track which affiliates are driving your traffic. 2. affiliate markets your company: affiliates can promote your company through several different ways: paid traffic (like google ads), a youtube video of the product and link to it with the affiliate id, email blast, blog post, reviewing products, etc. the possibilities are endless. when you sign up affiliates, you should also limit how they can promote it. 3. customers or leads are acquired: this is when the visitor purchases the product or signs up. 4. affiliate receives a commission: when the affiliate drives you a customer or lead, you pay them out. advantages of #AffiliateMarketing there are a number of advantages to using #AffiliateMarketing, especially for startups: ● pay only for results. ● affiliates may be better at creating copy and reaching segments ● you know your cost per acquisition this will help you determine if you’re actually losing or making money. ● you almost never lose money drawbacks of #AffiliateMarketing there are also drawbacks: ● you don’t control the message ● lead quality may not be as good ● if mismanaged your traffic may come from an unreputable source. this could make your brand look bad. for more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

: #Hashtag #Youtube #Socialmedia #Hashtags for #Youtube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. Hi, i’m cally, from the international institute of digital marketing. Here’s what you need to know about #Hashtags for #Youtube. #Youtube imposes rules for #Hashtags #Youtube makes it very clear that #Hashtags “… are not promises or guarantees for success.” It’s not enough just to add some #Hashtags to your video’s description or title. You must also be aware of #Youtube’s #Hashtag rules and community guidelines. The primary rule of #Youtube video #Hashtags is only to use #Hashtags related to your video’s topic. Follow #Youtube’s community guidelines Like other social media sites, #Youtube has community guidelines to protect its users. These guidelines apply to all of the content on its platform, including video #Hashtags. There are four main groups of policies: 1. Spam and deceptive practices 2. Sensitive content 3. Violent or dangerous content 4. Regulated goods Following these guidelines for #Hashtags will prevent your video from being removed and you from being kicked off the platform. #Hashtags may affect audience retention If someone watches a video from another content creator with the same #Hashtag, the viewer may click the #Hashtag and be directed away from that video. You may experience the same problem. A curious viewer might look for related content by clicking the #Hashtag attached to your video. This action lowers your audience retention. To combat this issue, use branded #Hashtags to ensure viewers find your content, and try to use related applicable #Hashtags across multiple videos, so yours continue to come up in results. You can’t own a #Hashtag Creating a #Hashtag doesn’t give you ownership. Yes, you can apply to trademark #Hashtags, but approval isn’t a given. Rules about trademarking #Hashtags vary from country to country, so check your jurisdiction. Even if you do trademark a #Hashtag, you can’t expect to have exclusive use of it. There’s nothing to stop other #Youtube creators from using #Hashtags you’ve created—even if they’re trademarked. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#content #advertising #marketing Great #content is a tremendous asset to any business. Using paid #content to promote your #content #marketing across search, display, and social media networks will allow you to capture a significant volume of otherwise unreached prospects and help them turn into customers. Hi, I’m Cally, from the International Institute of Digital #marketing. Here are five tips to make sure your paid #content promotion strategy is built for success. 1. Select the right #content to promote While all of the #content you create should be useful, informative, and interesting, this becomes especially true as you begin to invest #advertising dollars to generate #content visibility. Gated #content like free guides and white papers are great for this kind of promotion, as it provides a benefit that is valuable enough to get visitors to provide their contact information in exchange for your #content. 2. Select the right network for promotion You can create great #content specifically for a network, or you can choose a network and create relevant #content for it. Certain #content will resonate better with users on certain social media networks, so try to put yourself in the shoes of the user and think about what #content interests you based on what network you use. 3. Decide on useful measures of success (KPIs) Using great #content to drive direct response-form completions can be a powerful source of business leads. By working backwards you should be able to calculate exactly what each lead type is worth to you and how much you should be paying for a lead. KPIs don’t have to be limited to cost-per-lead, but should provide information about your #content #marketing ROI. 4. Create compelling ad copy A major factor in the overall effectiveness of your paid #advertising campaign is ad copy. Generally, the higher your click-through rate, the less you’ll pay for each click. Testing, retesting, and then testing again is an absolute must. Your ad copy should provide a clear message, a killer call-to-action, and a relevant, eye-catching image (if applicable). 5. Design your landing page with your KPIs in mind The landing page of a paid ad campaign is possibly the most important piece of your ad campaign and is too often the most neglected. No matter what the goal of your campaign is — e.g., leads, sales, phone calls, video views, etc. — your page should be optimized to drive that specific action. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Contentmarketing #Content #contentmarketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimise to achieve your marketing objectives. Content is everywhere. There’s product content, sales #content, customer service #content, event #content, employee-generated #content, marketing and campaign #content. Even advertising is content. Hi, i’m cally, from theinternational institute of digital marketing. Here’s how to go about . 1. Determine your #contentmarketing mission statement It should support your brand mission and put your customers at the centre. Define who your target audience is, what topic or topics you support, and what value you provide for your audience. 2. Pick a url Consider whether your #contentmarketing destination should be your company’s brand domain(www.yourcompany.com) or on an unbranded site. For example, e-commerce solutions provider bigcommerce shows small retailers the basics in online shopping functionality, conversion optimization, digital marketing, and customer experience through a simple blog url on the same domain: 3. Determine how branded your site will be Similar to the earlier point, this is different in terms of branding. An on-domain content site should contain at least some elements of your corporate brand. 4. Think about the components of an effective #contentmarketing destination Your site should include all the components typically included on any publisher site such as: ➢ Categories across the top to show what topics you cover. ➢ Articles published frequently with visible authors and publication dates. ➢ Visuals to support the topic and break up the text. ➢ Strong focus on growing your owned audienceby including calls to subscribe in your updates. ➢ Highlights of top-performing content so readers can easily discover your best #content. ➢ Calls to action, an offer, or contact-us page for those who want to reach you directly. ➢ Social-sharing options so your readers can easily help promote your best #content. For more information, visit www.iidm.world --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #Contentwriting #seotips #seo writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in google and other search engines. Hi, i’m cally, from the international institute of digital marketing. Here’s a 3‑step approachto writing for #seo 1. Find a business-relevant keyword with traffic potential Begin by identifying a topic that’s relevant to the business you’re writing for. Think of what people might type into google to find your product or service: this is your seed keyword. Start your research by adding the seed keyword into a tool like ahrefs’ keyword explorer and use the questions report to find keyword ideas phrased as questions. 2. Determine search intent Once you have a primary keyword with good traffic potential, you need to understand what people who search for it want. This is known as search intent, and if your content doesn’t match it, google is unlikely to rank it high. You can determine which pages best fit the intent behind a keyword by looking at the top-ranking results in the serp and identifying what we call the 3 cs of search intent: content type, content format, and content angle. 3. Determine the subtopics you need to cover At this point, you have a strong primary keyword and know the type, format, and angle of the content you’re going to write. Keep your researcher hat on a little longer: you’re now going to investigate the top-ranking pages (your ‘competitors’ for this keyword) and the serp to determine the subtopics you need to cover. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#business #rankings #visibility Google My #business is a free tool that allows #business owners to create, manage and optimizetheir Google #business Profile. It exists to help #businesses attract new customers from search and maps. Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how to optimize your #business Profile through Google My #business 1. Get more reviews Reviews are getting more important for local map-pack #rankings. And Google themselves state that “high-quality, positive reviews from your customers can improve your #business #visibility and increase the likelihood that a shopper will visit your location.” But how do you actually get reviews? Ask customers. If you interact face to face with customers and feel that they had a positive experience, ask them to leave a review. Create and share a review link. Many customers don’t know how to leave Google reviews. Google knows this, which is why they give all #businesses the option to create a shareable review link. Find it in Google My #business > Home > Get more reviews. Create “leave a review” cards. Have physical cards printed that thank customers for their #business and prompt them to leave a review. Include your shortened review link or a QR code to make things easy. Include your review link in your email signature. If you communicate with customers by email, this is a great passive way to earn more reviews. 2. Answer questions Many #businesses don’t keep on top of Google My #business questions, leaving it up to others to provide answers. That’s rarely ideal and often results in customers seeing misleading or inaccurate information about your #business. Take a proactive approach with questions and answers, and there are two ways to do that: Turn on questions and answers notifications. Get alerts whenever someone asks a question about your #business, then answer immediately. Provide answers to FAQs upfront. Most websites have an FAQ page with answers to common questions. You can ask and provide answers to these questions yourself on your Google listing. 3. Post updates Posts let you share updates, offers, and events related to your #business. Think of them as status updates. They show up in a carouselnear the bottom of your Google #business panel. Google also occasionally showcases relevant posts in ‘map pack’ results, which in turn will improve your SEO. 4. Set up messages Enabling messaging adds a button to your Google #business listing so searchers can message you directly. To enable this feature, download the Google My #business app for iOS or Android. From there, log in to your Google account, go to the Customers tab, then the Messages tab, then hit the option to turn on messaging. For more information, visit www.iidm.world #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#youtube #Content #Seo Hi, I’m Cally, From the International Institute of Digital Marketing. 1. Target topics that people are searching for Create videos about the topics that people are searching for and rank in #youtube search. How do you find these topics? Use our free #youtube Keyword tool. Just enter any topic, and it’ll show you up to 150 keywords and their estimated monthly search volumes. 2. Keep your channel’s theme tight Just because people are searching for something doesn’t necessarily mean that you should make a video about it. That isn’t good for two reasons: They’ll unsubscribe. If this happens, what’s the point in getting subscribers in the first place? They’ll mess with our video’s engagement. Dislikes, negative comments, short watch times—expect all this and more if your subscribers don’t like your video. 3. Give people what they’re looking for A good #youtube video is one that serves the viewer’s wants and needs. How do you know what your viewers want? For some topics, it’s pretty straightforward. A topic like “how to make scrambled eggs” means viewers want a tutorialon making scrambled eggs. For other topics, it’s not that straightforward. To figure that out, enter that topic into #youtube and see what’s ranking. If #youtube is overwhelmingly ranking a specific video format then you’ll almost certainly need to create something similar to stand a chance at ranking. 4. Double down on formats that work The reality is that your subscribers only care about your main focus, so using new formats could cause people to unsubscribe. While this doesn’t mean you shouldn’t experiment with new formats, it’s a reminder that once you’ve found one that works, stick with it. For more information, visit www.iidm.world --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Metakeywords #Metatags ##Seo #Metakeywords are #Metatags that you can use to give search engines more information about a page’s content. They’re found in a webpage’s HTML source code, and are not visible to visitors. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some use cases for #Metakeywords 1. Create an internal tagging system Many CMS’ and website builders make it easy to add #Metakeywords to pages, as do many free WordPress #SEO plugins. This makes it easy to ‘repurpose’ the tag for an internal keyword tagging system. Just set the tag as your target keyword on each page. There are three reasons it can be useful to do this: Help prevent keyword cannibalization. Keyword cannibalization is where a website targets the same keyword across multiple pages. It can cause all kinds of issues, like undesirable pages outranking desirable pages. Avoid overlapping work. If you work in enterprise #SEO, there are probably many people and teams working on similar things. Having an internal keyword tagging system helps prevent multiple teams from targeting the same keyword. Find collaboration opportunities. If you see that you’re not ranking well for one of your keywords, you might want to collaborate with another team to improve and update your content. 2. Find ‘seed’ keywords from competitors Bill Slawski’s recent Twitter poll shows that roughly 33% of people still use the keywords meta tag. As some of those people will undoubtedly be your competitors, this can come in quite handy for finding ‘seed keywords’ during keyword research. Just look for the keywords meta tag on your competitor’s homepage. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

# Digitalmarketing #Contentmarketing ##seo The beauty of this industry is that you don’t need to be certified to work as a digital marketer. But you’ll need to acquire both#digitalmarketing skills and practical experience. Hi, i’m cally from the international institute of#digitalmarketing. Let’s look at how to grow your knowledge as a digital marketer. 1. Create your own website By building your own website, you’re creating a lab where you can test and learn different marketing strategies. Not only that, what else can demonstrate your skills better than showing that you’ve actually grown something from scratch? 2. Choose one#digitalmarketing channel to focus on Since you’re running your website alone, it would be impossible in terms of time, effort and resources to execute on everymarketing channel. Instead, we recommend focusing on just one area of#digitalmarketing. But which channel should you choose? Three popular channels include: Online advertising Social media marketing Search engine optimization (#seo) 3. Learn more about your chosen#digitalmarketing channel To do this, search for “[your chosen area] beginner’s guide” on google. Look for a guide that’s detailed, explains things well, and was updated recently. The last part is particularly important because#digitalmarketing is a fast-paced industry. 4. Execute on what you’re learning Don’t just consume content. All that leads to is analysis paralysis—overthinking and yet not doing anything. When you’ve learned something, you have to get down, dirty and execute. That’s why you created your own website. 5. Familiarize yourself with free#digitalmarketing tools Since you’re just starting out, it’ll be tough to pay for premium marketing tools. Don’t worry though—there are plenty of free ones around. Here are some you should get acquainted with: google analytics. google search console (gsc). ahrefs webmaster tools (awt). convertkit. buffer. 6. Apply for a job in marketing With your newfound skills, it’s time to hit the job boards. What you’re looking for is an internship or entry-level position. This could be a role at a#digitalmarketing agency or an in-house position. After some time you can convert the opportunity into a full-time role. For more information, visit www.iidm.world --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#twitter #linkbuilding #socialmedia #linkbuilding requires that you first build relationshipswith journalists, writers, and editors, your effectiveness hinges on you engaging with a person authentically. You aren’t tweeting them because you want something. You’re tweeting them because you relateto them and hope to forge a real connection. Hi, i'm cally, from the international institute of digital marketing. How do you interact with writers, editors, and journalists on #twitter? Step 1: optimize your #twitter account Ensure that your #twitter display name, bio, etc., are complete. Follow these best practices: ➢ Include your full name or a combination of your name and initials. ➢ Detail professional and personal information in your bio. Get creative. Be relatable. ➢ Your timeline is an opportunity for you to share your personality. When you reach out to writers and editors, they’re likely to check your timeline before responding. ➢ Include a photo of yourself and update your header image. The more someone recognizes you, the more trustworthy you appear to be. Step 2: create #twitter lists #twitter lists can be a powerful tool. You can track a list of contacts who have responded favorably to your outreach, accepted your pitches, or published your content. Keeping them organized in a list allows you to pay closer attention to their activity, which can help you build better relationships over time. You also can create a list of writers and editors with whom you’d like to have a relationship and interact with them organically, laying the groundwork for developing a deeper connection. Step 3: interact organically with writers, editors, and freelancers You can spark a relationship on #twitter in many ways. The key is to be authentic. Be yourself. It will work wonders in the long run. Interact with a writer a day or two before you send your pitch. They have time to see your name and avatar come up on their #twitter notifications. Later, they’ll recognize your name and avatar when they see it in their inbox. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Keywords #Digitalmarketing #Blogging If your competitors have done keyword research and found topics that you missed, they’ve done the hard work for you. You can find new and valuable #Keywords just by running a competitive keyword analysis. Hi, i’m cally, from the international institute of #Digitalmarketing. Let’s look at how you should be doing your keyword competitor analysis. 1. Find competitors Even if you already have an idea who your business competitors are, it’s important to know that business competitors aren’t always the same as your search competitors. When looking for relevant and valuable topics to cover, it’s better to analyze the latter. Three simple ways to find online competitors are: A) run a google ‘related’ search B) find websites with overlapping #Keywords C) find sites ranking for valuable #Keywords 2. Use a content gap tool Content gap tools find #Keywords that other websites rank for, but you don’t. Here’s the process for ahrefs’ content gap tool: ● Plug your website into ahrefs’ site explorer and go to the content gap tool. ● Enter your competitors’ below where it says “show #Keywords that the below targets rank for.” ● Hit “show #Keywords” to see the results. If there are too many #Keywords to sift through or they look mostly irrelevant, play around with the number of intersections to see #Keywords that only a certain number of competitors rank for. 3. Look for valuable topics It’s unlikely that you’ll want to rank for everything your competitors are ranking for. Here are three things to consider when choosing #Keywords. A) business value Business value is a score that represents the “value” a keyword has to a business. It’s ultimately a judgement call. Just ask yourself how likely searchers are to want to buy what you sell. The more likely this is, the higher the ‘business value’ of the keyword. B) search volume Search volume is the average number of monthly searches for a keyword. As a general rule, the higher a keyword’s search volume, the higher the traffic potential of the topic. In the content gap report, there’s a column for search volume next to the keyword. C) organic traffic potential Looking at traffic to the top-ranking pagesis a far more reliable way to judge the traffic potential of a keyword than search volume. Always check this before making the final decision whether to go after a keyword. To do this in the content gap tool, just hit the serp button and check the traffic column. For more information, visitwww.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Visualcontent #Socialmedia #Socialmedia Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery help make text-centric content more readable, digestible, and memorable, but it can be used to craft compelling messages that speak volumes without using a single word. Hi, i’m cally from the international institute of digitial marketing. Here are 5 visual best practices 1. Align your visual story with your #contentmarketing strategy Like any #contentmarketing format, you should have a compelling rationale for communicating with your audience through visual storytelling, as well as a clear plan for turning views into meaningful marketing results. A thoughtfully focused strategy can mean the difference between success and failure. 2. Know the rules of good design By following the few basic design principles even graphically challenged marketers can learn to craft imagery that both draws the eye and drives the conversation forward. To give your visuals a bit of brand flair without sacrificing clarity, use simple fonts for the bulk of your copy, and reserve highly stylized fonts for use in large headers. 3. Don’t be afraid to get emotional Some of the most memorable visual experiences are those that found a way to tap into the power of emotion. 4. Avoid generic stock images Using professional photographers and high-powered camera equipment is one way to approach quality image creation, as their talents and capabilities can often help your brand tell richer and more compelling stories. 5. Repurpose information and insights as visuals Content marketers can adapt their most popular written or audio content into compelling visuals – including data-driven formats like infographics, charts, or checklists. Not only is it an excellent way to draw fresh attention to your evergreen content, but it also helps make your brand’s insights more digestible, memorable, and shareable. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketing #Skills #Seo #Contentmarketing There’s always a debate about what #Skills marketers should learn. Is there one right or wrong answer? It depends on the #marketing roleyou’re in and what #Skills you picked up along the way that helped. Hi, i’m cally, from the international institute of digital #marketing. Let’s look at some of these #Skills. 1. Copywriting Working in digital #marketing means it’s almost impossible to avoid writing. Whether you’re creating a blog post, a tweet, ad copy, or scripting a video, you’re writing. So, if you’re unable to capture and hold someone’s attention via your words, your #marketing campaigns will always be less effective than they could be. People won’t click your facebook ad, will abandon your blog posts, and ignore your tweets. That’s why learning how to write well is so important. 2. Content marketing #Contentmarketing is hot today. So, why is #Contentmarketing popular? A few reasons: It nurtures and converts leads. Most people don’t buy immediately. Instead, they go on a “journey”—they search around, read reviews, consume content and talk to other people. #Contentmarketing helps you match each stage of this journey. It educates potential customers. Customers are better-positioned to buy your product if they know how to use it to fix their problems. #Contentmarketing solves this. 3. Search engine optimization (#Seo) Learning #Seo has skyrocketed our understanding of #Contentmarketing. Rather than running aimlessly on the content creation hamster wheel and trying to get more traffic by publishing more, #Seo is about how to create evergreen content that gets passive traffic over time. Plus, #Seo-driven #Contentmarketing is often cheaper in the long-term. 4. Networking “it’s not what you know, it’s who you know that matters.” Most people loathe to admit it, but it’s true. People want to work with people they know and trust. And networking is a shortcut for that process. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Searchtraffic #Socialmedia #Marketing You need to dig deeper into #Search engine optimization to get your site’s content and all the traffic it’s capable of getting. Hi, I’m Cally, from the International Institute of Digital #Marketing. Let’s look at four often overlooked techniques step by step. Tip 1: Make sure your pages are indexed A page needs to be in Google’s index to appear in its results. The index is like a gigantic database of all the webpages in the world. How do you find out whether Google has indexed your page? You can check for individual URLs through the cache method or your overall site with the Google #Search Console option. Tip 2: Improve your click-through rate (CTR) If your page looks uninviting in the #Search results, most people will scroll down and click on a competing page. But if your title tag and meta description are enticing, they’ll click on yours. Your meta description tag should summarize your piece and engage the #Searcher to click to read more. Don’t default to the first sentence of your content.. Tip 3: Reduce your click-back rate Just as you want to increase the number of people who like the look of your page enough to click on the link, you also want to reduce the number who click but return quickly to the #Search results. A high rate signals to Google that the #Searcher’s needs weren’t met when viewing your content. To reduce your click-back rate and to improve your dwell time, make sure your page: ➢ Satisfies the #Searcher’s intent. ➢ Delivers on the promise your title and meta description make. Tip 4: Add more internal links to your pages Getting backlinks to your site from a third party is a great SEO move. But what about internal links? Visitors click on these internal links to see other related content on your site. The linking words in the text help Google better understand what your pages are about. If you frequently link to a particular page, Google will see the page as an important one, perhaps a pillar content page. For more information, visit www.iidm.world #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Seo #keywords #Target If you’ve been in the world of #Seo for a while, then you’ll almost certainly know about the three types of searches: navigational, transactional, and informational. But how relevant are these three types of searches in 2022? Hi, i’m cally, from the international institute of digital marketing. Let’s take a deeper look into these types of searches. What are navigational, informational, and transactional searches? Navigational Navigational searches are where someone is looking for a specific website. For example, if someone types “netflix” into google, that’s a navigational search because they’re almost certainly looking for netflix’s homepage. But navigational searches aren’t always just brand names. If someone searches for “iphone 12 amazon,” that’s also arguably a navigational search. Transactional Transactional searches are where someone is looking to purchase something specific, but hasn’t yet decided where to buy it from. For example, if someone searches for “buy treadmill,” that’s a transactional search. It’s clear from their language that they’re looking to make a purchase. Informational Informational searches are where someone wants to find information. For example, if someone searches for “what is a meta tag in #Seo” then that’s an informational search because they’re obviously looking for a definition. Interestingly, for many simple informational searches like this, google not only returns relevant results, but also shows the answer in the search results. How to #Target each type of search Most #Seo professionals who group their #keywordsinto navigational, informational, and transactional buckets do so to figure out the type of contentto produce to #Target the query. The problem is that these three ‘types of search’ buckets don’t give you enough actionable information to understand how to actually #Target a keyword. #Seo professionals can try to solve this problem with additional search buckets like “commercial investigation.” For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Marketingideas##Businesses##Blog Serving up useful, timely content allows your business to become a thought leader in your industry, increasing your business’s Recognition and building consumer trust, respect, and loyalty. Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues. This can lead directly to sales. Hi, i’m cally, from the international institute of digital marketing. Here are 4 content #Marketingideas for your business. 1. Write #Blog posts that rank and convert Write about topics that people are searching for in google and tie them back to your product. How do you do this? The easiest way to do this is to use a free keyword research tool like keyword generator. 2. Get video views from google Not only do your youtube videos get tons of views from youtube, they also rank on google and get traffic from google search. To find the best video topics, you can use content explorer, a mini search engine that lets you search through a database of over five billion pages for mentions of a particular word or phrase. 3. Get included on ‘best x in y’ lists You can find “best x in y” lists no matter which industry or region you’re in. For example, if you live in the uk, you can find lists of the best cafes for london, manchester, liverpool, birmingham, and so on. You can even find articles about the best cafes for east, south, north, and west london. Simply put: if it’s relevant to your businessand you’re not on any of these lists, you’re missing out on potential traffic, brand awareness and customers. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Seo #Linkbuildingtools #Onpage #Seotools Many people think #Seo is too hard and not worth the effort. That’s not true. The basics of #Seo are actually quite simple. And with 57.8% of all web traffic coming from google, it’s certainly something worth learning about if you have a website. Hi, i’m cally, from the international institute of digital marketing. Here is how to do #Seo Find keywords Understanding what kinds of things your potential customers are searching for is the first step of the keyword research process. Unless you know this, there’s no way you can even begin to create pages that will rank in search enginesand attract valuable traffic. Match search intent Fail to create the kind of content that searchers are looking for, and your chances of ranking are slim to none. This is known in the industry as aligning your content with search intent. Because google understands what searchers are looking for better than anyone, the best way to judge search intent is to look for commonalities among the current top-ranking pages for your target keyword. Choose a descriptive url slug For each page or post you publish, you also need to set a descriptive slug—the part at the end of the url. How best to do this depends on the subfolders before the url slug. Let’s say your target keyword is “black mens jeans.” If your url has no subfolders or generic subfolders like /blog/, just set the slug as your target keyword. If there are ‘contextual’ subfolders like /mens/ or /jeans/, it’s usually best to exclude repeated keywords. Write a compelling title tag Title tags are the blue clickable links that show up in the search results. It’s one of the few weapons you have to entice searchers to click on your page, so it’s important to make it as compelling as possible. The easiest way to do this is to align it with search intent. Optimize images Images can rank in google images and send traffic to your website. We’ve had thousands of visits from google images in the past three months alone. How do you optimize your images? Follow these three steps: Name them well. Filenames help google understand the image. Use descriptive alt text. Alt text is code that describes an image in words. Compress them. Install a plugin like shortpixelto compress your images on the fly and improve page speed. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Brand #Voice #Marketing You may be asking why a #Brand #Voice matters? A #Brand #Voice is about being consistent with the #Voice you are creating – positioning yourself as an easily identified and authoritative source for your area of expertise. Similarly, a consistent #Brand #Voice and vocabulary is essential to implementing localized content and intelligent content strategieseffectively. Hi, i’m cally, from the international institute of digital #Marketing. Here are 5 steps to find your #Brand #Voice. 1. Gather a representative sample of your content Cast a critical eye on your content. Which of these could have come from any of your competitors? Set those aside. Your goal is to whittle your examples to a small group of pieces unique to your #Brand – examples of the #Brand #Voice you want to embody. 2. Describe your #Brand #Voice in three words Work with your key content creators and owners of the #Brand identity. Review the selected content as the best examples of the #Brand #Voice you want to embody. Discusscommon themes across all of those pieces. Then, group the examples into three thematic buckets. 3. Create a #Brand #Voice chart With your #Brand’s #Voice defined, illustrate how it turns up more concretely in your content with a #Brand #Voice chart. It will be an essential reference tool to ensure that your content (text and visuals) is consistently using the same #Voice. 4. Ensure that your writers understand how to put your #Brand #Voice into action Meet with the team – anyone who creates content or communications – and walk them through the #Voice and tone of the #Brand. Go through some examples of content that hits the mark. Show in real time how you would revise some existing content that isn’t reflective of the defined #Voice. 5. Revisit and revise the #Brand #Voice chart as the company changes over time A #Brand #Voice chart is not meant to be a one-time, set-it-and-forget-it tool. As your #Brand messaging evolvesor new competitors come into your market, it’s good to take a look at the chart and refresh it with new examples. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#video #audio #scripts Why does your company create #content? Who is it for? What will it do for them? If you don’t know the answers, you need to figure them out. Why? Because if you don’t know what someone will gain from consuming your brand’s #content, your audience won’t see a compelling reason to engage with it. Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to write a #content mission statement. 3 pieces of the mission statement puzzle A great #content mission statement details three elements: Core audience – who you aim to help with your #content What will be delivered – the kind of      information you provide Outcome or benefit – things your      audience could do because of your #content Audience is your who Your mission statement should focus on the audience segment for whom your #content can do the most good – i.e., where you can serve an unmet need, deliver value in areas that your competitors may have overlooked, or address a critical knowledge gap or other obstacle that may be preventing your audience from achieving its goals. Benefit is your audience’s why Once you determine the audience, summarize the distinct benefits it will receive from engaging with your #content. Audience personas provide a clear picture of your target audience’s most pressing needs. #content is your how Identifying your audience and #content benefits are relatively straightforward decisions, as your marketing analytics and competitive research efforts can help inform those elements. But your mission statement also needs to account for how your brand’s #content provides a personally resonant and uniquely valuable experience to your audience. That’s not something you can base solely on logic and data since there’s a strong emotional component involved. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#entrepreneur #marketing #entrepreneurs make decisions for themselves, realize their creative visions, and develop lasting relationships with other #entrepreneurs, customers, and vendors. It’s a great way to live. Hi, i’m cally, from the international institute of digital #marketing. Let’s look at 5 tips to help you to become a more successful #entrepreneur. 1. Get gritty Grit is perseverance. Grit is the go-get-’em attitudethat we expect of #entrepreneurs. Grit is the ability to keep working when everyone tells you that you should give up. If you want to be a successful #entrepreneur, you have to be gritty. Without hard work and perseverance, you’re not going anywhere in the #entrepreneurial world. 2. To become a successful #entrepreneur, you must challenge yourself Challenges keep #entrepreneurs nimble and on their toes. If you’re constantly looking for the next challenge, you’ll always be prepared for what comes your way. Challenging yourself with new and difficult tasks will make your other tasks seem even simpler. As an #entrepreneur, you always have to be looking for the next big challenge. 3. Successful #entrepreneurs are passionate about their work When you’re passionate about what you do, putting in the long hours won’t feel like a sacrifice anymore. Have you ever noticed those #entrepreneurs who never seem to get tired? Those #entrepreneurs who get that gleam in their eye when they talk about what they do? That’s passion. 4. To become a successful #entrepreneur, you must take risks Successful #entrepreneurs take risks. It’s part of the job. Successful #entrepreneurs also know which risks to take and which they shouldn’t. Learn to recognize the risks that will benefit your businessand take them. Taking risks has a dangerous side, but the opportunities they present often far outweigh the potential dangers. 5. Trust yourself If you don’t believe in yourself, who will? Being a successful #entrepreneur means that you’ve learned to listen to your intuition and rely on your wisdom when making decisions. Your ability to trust and believe in yourself will show your confidence. People are more likely to follow and trust confident leaders. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Contentmarketing #Keywords #Content #Contentmarketing helps you attract, engage, convert, and retain customers you may not reach otherwise. And it’s never been more popular. If you’re not doing it, chances are your competitors already are. Hi i’m cally, from the international institute of digital marketing. Here is a guide on 3 expert ##Contentmarketing tips you can use this year Research and talk to your customers Before working on any #Content, do user researchwith your existing customers/users or with potential customers. You’ll get first-person knowledge about what your ideal customer profile (icp) looks like and what problem your target audience believes your product or service solves. When you start creating #Content, you can use the actual words and phrases your icp used during the customer research. Repurpose your #Content Always be looking for creative ways to repurpose the #Content you already have. Remember: people are lazy. So the easier you can make it for them to consume your #Content, the better. Which means the way you packagethings matters. Do you have an opportunity to take the information from your best blog posts and turn them into a book? If you have a podcast, do you have a guide of the best episodes for new listeners? Don’t leave it up to your audience to sort through your #Content. You’re the expert – you should do the heavy lifting. Appeal to your audience’s core values Building a trustworthy brand that connects with consumers will be more important than ever in 2022. ‘exposure’ to your brand isn’t enough — users want more than the solution to their problem. They want to engage with businesses that share common values with them. Brands that have built their trust. Brand affinity captures this new idea of building a brand by focusing on building ‘advocates’, rather than a passive audience. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Seo #Keywordresearch ##Content Everyone knows #Seo is a fast-moving industry. Google is continually introducing new technologies and updating old ones to improve the quality of its search results. In the past, some of these updates have massively changed the #Seo game. But it’s more likely that existing trends will continue and that google will continue refining rather than redefining the search landscape. Hi, i’m cally, from the international institute of digital marketing. Here are a few #Seo trends to keep in mind in 2022 1. Zero-click searches will continue to rise Google is answering more and more queries in serp features, and there’s no need to click a result when the answer’s right there. In the future, zero-click searches will only continue to rise as the knowledge graph grows and google’s algorithms get better at pulling answers from web pages for featured snippets. 2. Voice search will continue to increase in popularity With smart speakers predicted to reach 55% of us households by 2022, the popularity of voice search will only Because people perform voice searches with natural language, its increasing popularity is undoubtedly partly why google is investing in technologies like rankbrain, bert, and the knowledge graph. 3. Providing a good user experience will get even more critical Google wants to rank #Content that provides a positive user experience. They say so on their page about how search works. Google already uses signals like https, intrusive ads, and mobile-friendlinessfor this, but in may 2021, core web vitals was added to the mix. 4. Mobile-friendliness will be crucial for everyone Mobile-friendliness has long been important. Google officially made it a ranking factor in 2015 and switched to mobile-first indexing for new websites in july 2019. Google defines mobile-first indexing as when it ‘uses the mobile version of the #Content for indexing and ranking. 5. Google will get better at identifying e‑a-t E‑a‑t stands for expertise, authoritativeness, and trustworthiness. Google talks about it a lot in their search quality rater guidelines(sqrgs)—a document used by human search quality raters to assess the quality of google’s results. Despite what many people believe, e‑a-t is not a direct ranking factor. It works something like this: Human search quality raters periodically assess the e‑a-t of search results. Google uses their feedback to identify tangible signals that align with e‑a-t. Google tweaks their search algorithms accordingly. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Contentmarketing #OrganicSearch While you might choose to put your content out there with in-depth how-to posts on your blog, a column in your local newspaper, witty tweets, or amusing instagram stories, the only channel that satisfiesevery reason you ever have for distributing and promoting your content is #OrganicSearch. Hi, i’m cally, from the international institute of digital marketing. Let’s look at the value of distributing and promoting your content for #OrganicSearch. #OrganicSearch traffic is the super kpi of #Contentmarketing Other than for people discovering your content in response to their searches – problems, questions, or curiosities – what are you sharing information for? While determining an exact roi for #Contentmarketing has proven elusive in some cases, seo and #OrganicSearch can help you define key performance indicators to measure success and isolate metrics for each of these kpis. #OrganicSearch is the biggest source of website traffic Where do you put your best content? On your website. And which channel brings the most visitors to your website? #OrganicSearch. Whip up your google analytics, go to acquisition > all traffic > channels and look. #OrganicSearch is nearly 75% of the site’s traffic. #OrganicSearch traffic builds brand awareness Search queries are primarily of three types: informational, navigational, and transactional. Keywords for each query can be further classified as branded and nonbranded. Traffic on unbranded search terms is often 10 times greater than branded search. And yet along the way, you build brand awareness, recall, and eventually, trust. #OrganicSearch traffic cements your thought leadership Quite simply, the search engine is the best vehicle to build thought leadership. When you create relevant content with a hub-and-spoke approach,your pages start popping up for searches related to that topic. As people associate your content with the topic more and more, it builds not only awareness but also trust for your brand. For more information, visit www.iidm.world #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Attracting an audience to your #Content is an ongoing challenge, particularly as the pay-to-be-seen aspect of #Socialmedia platforms grows. Organic search, though, remains a steadfast choice. As you climb the rankings and begin to attract a steady flow of traffic, which signals matter most in search? How can you optimize your #Content for maximum impact? Hi, i’m cally, from the international institute of digital #Marketing. Here are 4 signals you should be sending to google (and its searchers). 1. Expertise You can prove to google your site deserves expert recognition. First and most obvious, have an in-depth sectionabout your targeted topicon the site. Include your in-house subject matter experts’ qualifications, including education, awards, etc. Secondly, focus on brand signals. How do you create brand signals? Primarily by creating and publishing high-quality #Content in a variety of locations. Essentially, you want to show google your website is part of a bigger, more powerful brand. 2. Authority Hands down, the most effective way to demonstrate authority is to create amazing #Content.Your #Content should cover the subject in more depth and breadth than anything out there. While length isn’t necessarily a direct ranking factor, the longer a piece of #Content is, the more likely it is to cover a subject in detail. 3. Trustworthiness The last thing google wants is to send searchers to a deceitful or fraudulent page. First and foremost, you must use https over http protocol on your website. From there, make it clear who has authored the #Content. Ensure that your #Content is original. Don’t plagiarize. If google determines that you’re stealing #Content from another site, it can penalize your site. 4. Search intent Google is in the business of delivering relevant results to searchers, which is why it now focuses more on search intent than keyword match. Your #Content should be created not just to match keywords but to match the intent behind those keywords. Ask, “why would a person be searching for this particular term? What questions do they want to have answered?” Then do everything in your power to address those items. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Image #Clicks #Marketing Is your content ready for the increasingly visual results on search? As google shifts emphasis to mobile search, visibility is crucial. More and more, search results feature an #Image along with the meta description. Hi i’m cally, from the international institute of digital #Marketing. Here is what you need to know about how you can use #Images to build organic visibility. 1. Think #Images, #Images everywhere Because #Images naturally draw the human eye, visual content becomes an organic search competitive advantage. A search snippet with an #Image is more likely to be clicked than a text-only snippet. But adding an #Image isn’t enough. On-page qualityis important, as it now influences click-through rates (and thus traffic). No clear guidelines exist to make sure google includes a thumbnail #Image in your page search snippet, but there are a few things you can do to optimize the potential: ➢ Include a unique #Image on the page. ➢ Follow google’s guidelinesto specify a thumbnail #Image on each page. ➢ Do basic #Image seo. 2. Get your #Images featured Apart from thumbnail #Images, another prominent section within google search result pages that can steal attention and #Clicks is featured snippets. The selected search results that appear on top of google organic search results provide a quick answer to the query. To identify opportunities for featured snippet #Images, you can use several tools. Keyword research tools, including serpstatand semrush, can be used to identify featured snippet opportunities. You can explore which ones have #Images and where the #Images align with the text. 3. Promote with consistent #Images #Images inside google’s search results set expectations. Searchers already know what they will find inside each page. Those who click would land on your page with a strong intent to download it. To take this idea further, use the visual asset featured in google serps for on-site retargeting campaigns. You can reuse the same #Image to follow the user around your site (or even after they return to your site days later). This way you have a greater chance to convert those people who failed to opt in and download your lead magnet right away. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Image #Clicks #Marketing Is your content ready for the increasingly visual results on search? As Google shifts emphasis to mobile search, visibility is crucial. More and more, search results feature an image along with the meta description. Hi I’m Cally, from the International Institute of Digital Marketing. Here is what you need to know about how you can use images to build organic visibility. 1. Think images, images everywhere Because images naturally draw the human eye, visual content becomes an organic search competitive advantage. A search snippet with an image is more likely to be clicked than a text-only snippet. But adding an image isn’t enough. On-page qualityis important, as it now influences click-through rates (and thus traffic). No clear guidelines exist to make sure Google includes a thumbnail image in your page search snippet, but there are a few things you can do to optimize the potential: ➢ Include a unique image on the page. ➢ Follow Google’s guidelinesto specify a thumbnail image on each page. ➢ Do basic image SEO. 2. Get your images featured Apart from thumbnail images, another prominent section within Google search result pages that can steal attention and clicks is featured snippets. The selected search results that appear on top of Google organic search results provide a quick answer to the query. To identify opportunities for featured snippet images, you can use several tools. Keyword research tools, including Serpstatand SEMrush, can be used to identify featured snippet opportunities. You can explore which ones have images and where the images align with the text. 3. Promote with consistent images Images inside Google’s search results set expectations. Searchers already know what they will find inside each page. Those who click would land on your page with a strong intent to download it. To take this idea further, use the visual asset featured in Google SERPs for on-site retargeting campaigns. You can reuse the same image to follow the user around your site (or even after they return to your site days later). This way you have a greater chance to convert those people who failed to opt in and download your lead magnet right away. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Keywords  #Seo #Backlinks Everyone wants to rank for competitive #Keywords, but it’s rarely possible in the short term—especially if your website is new or relatively unknown. Does that mean you shouldn’t target competitive #Keywords? No. But it does mean you should pursue lower-competition #Keywordsin the short term. Hi, i’m cally, from the international institute of digital marketing. Here are three steps to find thousands of high-volume, “low-competition” #Keywords fast. 1. Brainstorm topics Think about what your target audience might be searching for in google and jot down your ideas. You don’t need to try to guess exact phrases here; just note down broad themes. For example, if you sell computers and parts online, these might be: Computer Laptop Macbook Imac Hard drive 2. Expand ideas with a keyword research tool Plug your topic ideas into a keyword research tool like ahrefs’ #Keywords explorer, then go to the phrase match report. You’ll see keyword ideas including one or more of the words and phrases you entered, complete with monthly search volumes and other #Seometrics. 3. Filter for low ‘difficulty’ #Keywords Many keyword research tools have a difficulty score and it’s a numerical representation of how hard it’ll be to rank in google’s top 10for a search query. In the phrase match report, filter for #Keywords with a kd score between 0–10 to find “low-competition” #Keywords. If you want to narrow down the list, just add a minimum monthly search volume filter. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Googlekeyword #Marketing #seo Although a little truth may be buried in some of these misconceptions on #SEO, it’s best to understand the nuances. Hi I’m, Cally, from International Institute of Digital #Marketing. Here’s a closer look at . Myth 1: Focus on quality content and topics, not keywords Of course you should have quality content. Why wouldn’t you? But is that a good way to approach #SEO? Your quality content may not rankwell on Google. Other websites – not yours – will get traffic FOR RELEVANT KEYWORDS. FIGURE OUT WHAT KEY PHRASES YOU CAN RANK FOR rather than just assuming your best content will land you the top spots. Myth 2: Google will delist your site for keyword stuffing Google has nabbed some nasty marketers, but it’s hard to say Google will delete you from its databases because of keyword stuffing. Should you overuse keywords without fear? Don’t risk it. Keyword stuffing is subjective. If you’re providing a good user experience, then don’t fret. Myth 3: Google penalizes duplicate content Duplicate content is a bigger issue with e-commerce websites that struggle to avoid the same product descriptions on countless websites. One remedy is to create unique descriptions and other details on strategic pages. E-commerce websites can also work on their domain authority by attracting more quality backlinks. Overall domain authority can improve rankings. Myth 4: Placing keywords in the footer will boost your rankings Generally speaking, sticking a few keywords in the footer may NOT IMPROVE RANKINGS. Marketers sometimes use keywords in a couple of brief sentences or in short headlines under a section called popular articles.These techniques don’t work as well as they did several years ago. Search engines simply don’t value keyword-based text or links as much when they’re among highly repetitive website elements like primary navigation or other descriptive text in footers. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Audience #Verticalvisuals #Marketing Americans spend 29% of their free time watching video content vertically. As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential #Audience. Hi, i’m cally, from the international institute of digital markerting. Let’s go through three of the most valuable types that can help you achieve your goals. 1. Infographics Infographics may be considered the oldest type of vertical visual content. Originally, they were not created for mobile users, but they are the perfect format for vertical content. To successfully incorporate this type of vertical content, you need to consider a few things: ➢ Make sure your infographics are branded. You want your #Audience to associate the valuable information with your brand or business. ➢ Use infographics for storytelling. ➢ Make sure all the data in your infographics is useful to your #Audience. 2. Stories Another great vertical content choice is to publish stories on snapchat and instagram. The latter likely will be more effective given that it has 400 million users who read and publish stories. Instagram stories are exclusively vertical. To use stories successfully, remember to: ➢ Use stickers. ➢ Customize the stickers ➢ Allow people to share your stories. ➢ Use the “mention” option to get the attention of an influencer. 3. Videos and live streaming While youtube is still top among internet users from all around the world, it lacks the ability to create mobile-ready content, you need to shoot and publish vertical content. Facebook and instagram favor this type of content, particularly after the launch of igtv, which is only suitable for vertical videos.. Here are some useful tips regarding video content: ➢ Tell a story ➢ Take special care of the first 10 seconds of the video. ➢ Invest in original content. ➢ Be creative For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Podcast #Marketing #Socialmedia There are three main parts of each weekly episode: Pre-production –      writing and prepping Production –      recording, editing, and mixing the final product Post-production –      creating and publishing the #Podcast package Hi, i’m cally, from the international institute of digital #Marketing. Let’s look at these three steps. Pre-production: a job well begun is half done Each episode has two anchor pieces – the #Podcast main thought and the interview. The interviews take about a half-hour all in all. Then, when the interview is complete, you can decide on the theme and write the #Podcast's main thoughts. Once you have the interview and the #Podcast main thought finished, you can write the script for the episode using the evernote app. Production: Recording This is, perhaps, the most important place to spend time learning and getting great equipment. Having a great microphone and place to record is of prime importance. If you can manage it, recording locally is the best. Then, it’s just a question of placing your audio files into your #Podcast editing mix. Editing For editing and producing, if you’re comfortable with audacityand have a relatively simple show, it could be just what you need. The recording and editing process is usually pretty quick. It can take anywhere from 90 minutes to three hours or so depending on how much editing you need to do on the interview. Post-production: The post-production process involves cutting things up and getting the production package ready to ship off to the various team members for publishing and promoting. At this point, you put together the entire #Podcast package for the post-production team: ➢ Episode in mp3 format ➢ Isolated edit of the cold open (as a short mp3 file) for social promotion purposes ➢ Word version of the script, including all links and clips mentioned for the show notes post that the team produces For more information, visit www.iidm.world #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Content #Socialmedia #Marketing The reason digital video suddenly became hot with marketers came down to one word: search. Creating a two-way street connecting searchers of #Content and creators of #Content is like magic for digital marketers. Hi, i’m cally from the international institute of digital #Marketing. Let’s look at the elements of a digital video strategy Goals You need a clear mission for your pieces, episodes, or structure. Think about which part of the customer’s journey you want to optimize with the video. How is this useful for your customer? Story architecture Great #Marketing campaigns have a messaging architecture. Great video projects have a story architecture. In a television series, a producer would call this a “show bible.” It’s a clear description of everything from what’s allowed in this universe to the key messaging points to tone, visual aesthetics, sound, and editorial guidelines, and sometimes even a script for the story. Video production plan Think through all the production aspects you might need. Do you need a short and long version? Do you need behind-the-scenes footage? Do you need an interview with the star or other participants? Do you need different versions, cameras, or aspect ratios (high-end cameras vs. Iphone, for example.) Consider the production needs for creating the most assets you can from your video opportunity. Distribution strategy Where do you want to distribute this video? Not all video is appropriate for every channel. But don’t preclude channels simply because they’re not part of the main #Marketing campaign. You never know how something will take off. If you dream up a video #Socialmedia campaign – and only capture it in a vertical video format with bad sound – what happens when that video goes viral and you want to run it on television? Understand the options behind your distribution strategy and how they may change over time. Measurement By creating it as an integrated #Content strategy, you should understand which channels, formats, and stories resonated the most. The metrics also should put you in a good position to extend the pieces that perform well – you can double down on those and reuse them in a different context. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Contentmarketing #Strategy #Socialmedia Wouldn’t it be great to start your #contentmarketing program knowing it will work as intended? How satisfying would it be to be confident it incorporates the insights, ideas, and focus to create stories that captivate your audience members and turn them into loyal customers? Hi, i’m cally, from the international institute of digital marketing. Let’s look at #contentmarketing #strategy and how it boils down to decisions in three distinct areas: ➢ Why – marketing and business purpose ➢ Who – audience needs ➢ How – unique brand story 1. Identify your business why Define the business challenges and outcomes to address and achieve with #contentmarketing. In other words, figure out why you’re creating content and how you intend for it to help your business. Answer questions like these to zero in on the #contentmarketing goal: ➢ What business need are we struggling to achieve through current marketing initiatives? ➢ How big is this need? How much will addressing it help drive our goals?. ➢ What is the differentiating value? ➢ What is our ideal outcome with this process? 2. Determine your who (and what’s in it for them) Personas provide a helpful snapshot of defining attributes of your target audience, including demographic profiles, informational needs, goals they want to achieve, and content engagement preferences. Though developing a detailed buyer persona for each audience segment often is complex, get a head start by documenting the answers to these questions based on information you’ve collected: ➢ Who is the audience? What are its defining traits and distinguishing characteristics? ➢ What roles do its members play? What does their typical day look like? ➢ What do they need to accomplish? What informational gaps stand in the way of reaching those goals? ➢ Where are they in our funnel? What information do they need most to help them reach the next stage? ➢ Why would they care about our company as a product/service provider and/or in reflection of what we value? 3. Figure out the how (your #contentmarketing mission aka unique brand story) Your content mission statement should include details on your brand’s unique vision of content’s value, the audience it will serve, and the priorities and principles it will uphold. It can also provide more specific details on the creative side, including the kinds of stories you intend to tell, how those stories will take shape, and how your content assets will work collectively to create an overarching brand experience. Before you document these details, look critically at internal and external factors that shape them. Use questions like these to guide you: ➢ Who are we as a company? What principles guide us? What core values do we want to uphold in all our efforts? ➢ What is our business uniquely positioned to help our audience achieve? ➢ What are we doing through the content we create to help our audience? How are our efforts distinct in the marketplace? ➢ What do we want our audience to accomplish by engaging with our content? For more information, visit www.iidm.world --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Content #Marketing #Socialmedia The #Content #Marketing funnel is an expansion of the traditional purchase funnel that addresses how you could turn subscribers who aren’t interested in your existing products into caring about and paying for a new #Content product. The #Content #Marketing funnel consists of the three phases – . Each is a separate strategy to be executed in both simultaneous and consecutive order. Hi, i’m cally, from the international institute of digital #Marketing. Here’s how this #Content #Marketing funnel approach works: 1. Acquisition phase – earning your #Content audience The acquisition phase is about using #Content to earn an audience. It involves three key measurable targets: ➢ Attention – reach, awareness, or impressions of your #Content with your target ➢ Response – engagement such as a return visit, share, or comment ➢ Subscription – indicator audience wants more #Content from the brand It is here the #Content #Marketing funnel follows a similar pathway as the purchase funnel. However, when we get to the pointy end of the triangle, the value of your #Content #Marketing in the #Content #Marketing funnel is measured by one simple conversion metric: the number of subscribers you earn; not the number of transactions. 2. Research phase – researching and developing the #Content product Having earned your subscribers in the acquisition phase, it is time to make them work for you in the research phase using data analysis and surveys. Conduct subscriber research about every six months. You are testing the audience to see if they are indicating where the opportunity for a #Content product lies. Use simple surveys on email or social media to ask them about their interests and what type of #Content product they would be willing to pay for. The feedback should drive the direction of your thinking on what the #Content product could be. 3. Launch phase – make money, money, money Unlike the purchase funnel, which pushes audiences to existing products, the #Content #Marketing funnel spreads the research insight across : ➢ Conversion of existing products – short-term goal ○ You continue to measure the leads and sales attributed to #Content . ➢ Branding objectives – short-term goal ○ Improve the visibility and reach of your brand. ➢ Business processes – mid-term goal ○ Using #Content and feedback to improve how your internal teams work. ➢ Monetization of #Content  – long-term goal ○ Leverage the value of your audience for a monetary benefit through a #Content product. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketing #socialmedia #instagram With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers. Hi, i’m cally, from the international institute of digital #marketing. Let’s look at some of the best #instagram #marketing tips from #socialmedia experts Set up a verified business account While anyone on your content team can set up a personal profile for your business on #instagram, it is easier to manage content activities with a verified business account. Once activated, these accounts can be managed by multiple authorized users and provide deeper insights on followers, performance analytics for posts, advertising tools, and additional post promotion options within the #instagram app. Use third-party tools for scheduling One critical feature that business accounts don’t have is the native ability to scheduleposts. Thankfully, third-party tools can let you keep your fans’ feeds full of conversations and activityday and night – even if one #socialmedia manager does all the posting. Craft your creative with care Show off your most appealing brand imagery and supply descriptions that draw viewers more deeply into your brand experience. You can achieve this by: ● Add a human touch ● Put your brand value on display ● Place the focus on your followers ● Make your messages stickier with interactivity Distribute and conquer Even if only a small percentage of #instagram’s billion monthly users regularly posts updates and stories, your brand’s efforts still need to cut through a lot of content clutter. Promoting your posts on #instagram is as important as it is anywhere else in your #marketing mix. Get discovered via hashtags In his post on #instagram #marketing, robert katai outlines the two types of hashtags you can use in your #instagram campaigns: ➢ Branded hashtags feature your company name, making it easier for people aware of your company to discover your content and learn more about you. ➢ Community hashtags are more organic to the conversations happening. They help users follow broader topics, specific areas of interest, or other unifying themes. Put budget toward boosting performance Paid promotions are another way to increase your brand’s reach and engagement on the platform. You can purchase promoted posts and display ads within #instagram’s regular content feed. In addition, you can promote your content by placing ads within #instagram stories, which display your campaigns between image- and video-centric stories that users click to view. For more information, visit www.iidm.world #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#contentmarketing #business #marketing #businesses integrating #contentmarketing more deeply in their strategy have clarity around how they are balancing and prioritizing the models they are installing. Hi, i'm cally, from the international institute of digital #marketing. Let’s discuss the 4 operating models of content performer, platform, player, and processor When content strategy succeeds, it typically happens in one or more of these four content operating models along two axes. The quick and easy way to explain and distinguish the models is to look at the output. Player content model In the lower left quadrant, the player model is certainly the most common. Often two or three people – although it can be many more – are tasked with fulfilling the needs of the #business by creating, producing, and merchandising content. The player model team creates infographics, e-books, sales sheets, blog posts, and often presentations for the ceo. This team is the “creator of assets.” Processor content model In the lower right quadrant, the processor model is content-as-a-service. Internally focused, this model leans toward a more integrated #business service that the whole enterprise uses. Maybe a team or teams work on seo strategy or localization, scalability, best practices guidelines, protocols, etc. They set the standards for how content will be created and managed in the organization or by outsourced agencies. Performer content model Moving to the upper left quadrant is the performer model. The focus is on building external audiences through content products. An editorial team may manage a resource center or a dedicated blog, magazine, or video channel – discrete, immersive experiences aimed at building or moving audiences. Platform content model Finally, in the upper right, is the platform model or content-as-a-#business model. Content is not only created as a #marketing and sales tactic but might be an integrated product or #business strategy. The platform model could have a revenue stream too. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#searchengines##backlinks ##rankpages #searchengines work by crawling the web using bots called spiders. These web crawlers effectively follow links from page to page to find new content to add to the search index. When you use a search engine, relevant results are extracted from the index and ranked using an algorithm. Hi, i’m cally, from the international institute of digital marketing. Let’s discuss some search engine basics What are #searchengines? #searchengines are tools that find and rank web contentmatching a user’s search query. Each search engine consists of two main parts: Search index. A digital library of information about web pages. Search algorithm(s). Computer program(s) that rank matching results from the search index. Examples of popular #searchengines include google, bing, and duckduckgo. What is the aim of #searchengines? Every search engine aims to provide the best, most relevant results for users. That’s how they obtain or maintain market share—at least in theory. How do #searchengines make money? #searchengines have two types of search results: Organic results from the search index. You can’t pay to be here. Paid results from advertisers. You can pay to be here. Each time someone clicks on a paid search result, the advertiser pays the search engine. This is known as pay-per-click (ppc) advertising. This is why market share matters. More users means more ad clicks and more revenue. Why should you care how #searchengines work? Understanding how #searchengines find, index and rank content will help you to rank your website in organic search results for relevant and popular keywords. If you can rank high for these queries, you’ll get more clicks and organic traffic to your content. Which is the most popular search engine? Google. It has a 92% market share. Google is the search engine that most seo professionals and website owners care about because it has the potential to send more traffictheir way than any other search engine. For more information, visit www.iidm.world #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#bootcamps #coding #digitalmarketing With the internet and softwareplaying such an essential part in our lives, more and more skilled programmers are needed to develop and maintain the tools we need to thrive. #coding skills can be instrumental in #digitalmarketing, and #coding #bootcamps can help set you up for a successful career. Hi, i’m, cally, from the international institute of #digitalmarketing. Here are some examples of #coding #bootcamps that could help you land a job or expand your skills in #digitalmarketing. Springboard Springboard offers a variety of online courses in analytics, design, #coding, and cybersecurity. While springboard focuses on software engineering, these skills are transferable to #digitalmarketing. A big part of this program is the opportunity to work one on one with a mentor and a career coachto help guide you through your career path. Alchemy code lab This full-time program is designed to get you ready for jobs in the real world. Teaching you skills in modern programming languages and development methods. Alchemy code lab is based in portland, but with a focus on the remote jobs of the future, it’s all accessible online. Flatiron school In career karma’s 2020 awards, flatiron school was named the best #coding bootcamp and best online bootcamp. Flatiron offers both in-person classes in new york city and an online program. They offer programs specializing in software engineering, data science, cybersecurity analytics, and cybersecurity engineering, each of which teaches you skills that can help in Thinkful Thinkful offers a range of tech-related subjects, including a specialist #digitalmarketing bootcamp. Each option has a slightly different timeframe (the full-time #digitalmarketing course allows you to graduate in just six weeks), with the software engineering course offered as both full-time and part-time programs. Flockjay Flockjay isn’t strictly a #coding bootcamp, but it teaches similar ideas as a tech sale program. It’s more focused on the salesaspect of technology, which could be a helpful combination in #digitalmarketing. Flockjay provides instruction in the sales essentials and, importantly, has a strong emphasis on technology. While it’s not quite #coding, it could satisfy many students interested in tech and equip them with important skills in #digitalmarketing. For more information, visit www.iidm.world #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

# youtubeseo #subscribers #traffic It might seem weird to think of youtube as a search engine,but that’s exactly what it is. Specifically, it’s a search engine for videos. Because youtube is its own search engine, it has its own seo best practices. Just like you want to get your site high up on the serps, you want to get your videos high up on the youtube serps. Hi, i’m cally, from the international institute of digital marketing. Here is a list of techniques that will provide you with the visibility you need on youtube. 1. Find video keywords to improve #youtubeseo Keywords for youtube are a bit different from keywords that appear on search engines like google or bing. For example, you’ll often see youtube keywords that start with “how to.” You can useubersuggestto check how many monthly searches those keywords get. As a general rule of thumb, your selected video keywords should get several hundred monthly searches. Just like you’d do keyword research for normal seo, you should also do keyword research for #youtubeseo. 2. Optimize your video title Do you know how you always optimize your headlinesfor written content? The same goes for youtube. You want to include your focus keyword in your video title, and you should also solve a problem with your title. 3. Optimize your youtube tags Tagging is one of the best seo features that youtube provides. Tagging allows you to enter relevant keywords that help your videos get more views. Use tags that are super relevant to your topic. Don’t use too many tags. Around 10 to 12 are enough. 4. Ask people to leave comments If your videos get a lot of comments, that tells youtube your videos are popular. Just like google, youtube prioritizes content that’s popular. Comments are one of the metrics youtube uses to decide what people like the most. It’s a good idea to end your video with a question to get a discussion started. 5. Encourage people to #subscriber Subscribing is a big deal on youtube. It’s one of the factors youtube’s algorithms use to rank videos. Liking or commenting on a video is a one-time action, but subscribing means that people will see your content on a regular basis. For youtube, that’s a giant factor that reflects the amount of value you provide. 6. Create an eye-catching thumbnail Your video thumbnail isn’t a ranking factor that youtube uses directly, but it still has a huge impact on your seo. A good thumbnail means more clicks, and that means better seo. Make sure your thumbnail stands out and tells viewers what your video is all about. 7. Add closed captions You might know that youtube videos support closed captions. These are meant for people who are deaf or hard of hearing, but they have an unexpected seo benefit. Closed captions arecrawlable by search engines! That means you’ll get a nice seo boost if you enable closed captions. Youtube does supportautomatic captioning, but it’s not perfect. You can edit those captions, or you can add your own. Whatever you do, make sure the captions are accurate. For more information, visit www.iidm.world #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

: #domain #seo #marketing Buying a #domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming. Picking the right top-level #domain (tld) is just as important as choosing the rest of your #domain name. You want the best option for your business type to establish trust with your target audience and one that’s memorable. Hi, i’m cally, from the international institute of digital #marketing. In this guide, you’ll learn how to choose which top level #domain to use How to choose the perfect top-level #domain Think of your #domain name as your brand’s search representative. Some tlds may hinder your branding because of spam associations, while others could improve your search result rankings. When to use .com #domain extension If you run a business, blog, or another professional website, a .com tld is probably the way to go. The .com stands for commercial. It’s one of the best tld #domains to use because people view it as credible, trustworthy, and more memorable than other obscure #domain extensions. When to use .org #domain extension The .org stands for “organization” and is commonly used by nonprofits, social causes, groups, and clubs. Using the .org extension can give your brand more credibility than other extension options. When to use .net #domain extension The .net #domain extension is another option for businesses, but it’s not a great fit for everyone. The .net stands for network. If your business has nothing to do with tech, it usually won’t be the best option. Conclusion A top-level #domain is an integral part of your website’s structure. Before you buy one, take the time to look at the different tld options and select the best one to represent your business online. It’s much easier to start your website on the right foot than have to go through a site migration process, hindering your bottom line and #seo content #marketing efforts. For more information, visit www.iidm.world #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Artificialintelligence can help you improve your #ContentMarketing strategy by helping make sense of the huge amount of dataavailable to take more effective necessary actions. It can also help with your #ContentMarketing tactics. Hi, I’m Cally, from the International Institute of Digital Marketing. These are 5 AI tools to help you be smarter in your #ContentMarketing 1. Develop a predictive journey Most of your website visitors are anonymous. They visit a page on your site, showing an interest in your content, and usually bounce after the first page. But what if they stayed because your site was able to guide them on a better journey? With AI assistance, you can use data to predict a visitor’s actions and deliver the right content for that visitor to get them one step further in their buying journey. 2. Text mining When stripped to their basic parts, web pages are just strings of texts. Analyzing that text can reveal words vital to engagement. While Google does this well, AI can help you do it too. 3. Content creation AI content creation tools are especially useful for straightforward, simple content. For example, if you’re trying to create a simple page with some important details, you can supply these details to the AI engine. In turn, it builds context around these details and creates the content for your page. 4. Content editing Apart from creating content, AI can also help you to improve your content. A tool like Atomic Reach analyzes a piece of content using its 23-point system. With this kind of tool, you can maintain a voice that resonates with your audience. It also provides suggestions on steps to take to improve your content and reach. 5. Personalized landing pages Visitors don’t all act on the same offersand calls to action. That’s why delivering the right landing page is a challenge. AI can help you track a visitor’s intereststo display a more personalized landing page. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#audience #marketing Hi, i’m cally, from the international institute of digital #marketing. Let’s look at 3 strategies to connect with your #audience. #marketing: finding the mutual truth with customers The intersection of what matters to brands and what matters to #audiences is the mutual truth, or mutual resonance. You can never know the real truth about any customer or any prospect that you’re working for. It’s our job as marketers to see that from many, many different sides. To make sure that anything that you are producing, is truly engaging and relevant to them. To find mutual truth with customers, dig deep, challenge assumptions, and explore the unexpected. Be data smart, not data driven Data can help guide decisions, but it need not control. You should not be a slave to data. To understand people and see the whole story, look beyond the data. For effective relationships with customers and the experiences you build for them, you have to understand every piece of the puzzle, and the puzzle as a whole. When you look at data to support your #marketing, always explore the unexpected and get rid of your own perceptions and assumptions. Evaluate multiple data types to get the picture It’s important that you have multiple data sources and that you have the tools and the methodologies to analyze each one. Look at the following data sources: ➢ Linguistic data. ➢ Visual data. ➢ Numeric data. Numeric and linguistic data is useful and commonly used. Marketers work with numeric data all the time – social media engagement statistics, google analytics, #marketing dashboards, etc. Visual data is less used, but powerful. A picture is worth a thousand words. Images can augment your story in a more powerful way than spoken words can do alone. Use a data trifecta for a complete understanding of customers. Ask customers to share perspectives using new formats (e.g., visual data). For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

1. Have your market research data ready It’s crucial to build your #marketingstrategy on data, not assumptions. Remember that even cheap, quick, and imperfect market research is better than no research at all. Here’s what you should have before developing a #marketingstrategy: qualitative market data quantitative market data market segmentation competitive analysis 2. Decide which segments you’ll target The second step in developing a #marketingstrategy is to decide which segments of the market you’ll go after. If you’ve done a good job with your segmentation, your target segments tend to be pretty obvious and easy to choose. To choose your target segments, ask yourself these six questions: Does your product align with what the segment wants? Does it bring you the most value if you increase your market share there? Do you have the sales and marketing resources to increase your market share there? How difficult is it going to be to increase your market share there? Does this segment influence any other segments? If so, how? What are the trade-offs if you shift your focus on new segments? 3. Appeal to your target market with proper positioning Positioning is how your target market should perceive your brand. It’s the intended brand image that consists of associations people have with your brand and products. Positioning allows you to differentiate from your competitors, and in some cases, even influence how the target market perceives your competitors. When you think about positioning, you need to take into account these three aspects of it, also known as 3 cs of positioning: Company Customers Competitors 4. Choose a few brand codes to become distinctive A brand code, aka distinctive asset, is anything that you use consistently in your communications. You can think about it as your sidekick to positioning. The most common brand code is your logo and visual style. Your brand codes should be unique, which makes you distinctive, and ideally famous, which enables your existing audience to connect the dots easily. 5. Set strategic objectives for the year ahead You need clearly defined marketing objectives to guide your marketing efforts and provide benchmarks for evaluation. It’s all that’s left to do for your strategy now. Your marketing objectives should align with the widely-used smart criteria: Specific— clearly stating the desirable outcome, answers “who, what, when, how much, …” Measurable— you must be able to track progress with key performance indicators (kpis). Achievable— be bold with your goals, but also realistic; use current growth as a benchmark. Relevant - does the objective align with your overall marketing and business strategy? Timely— set up a time frame for achieving the goal. #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

: #instagram #marketing #content Managing one social media accountis a lot of work. In many cases, managing two or more can be a nightmare. That’s why it’s advisable to merge #instagram accounts when a business consolidation occurs. Remember, #instagram doesn’t allow the merging of two or more accounts. However, there are ways to circumvent this. Hi, i’m cally, from the international institute of digital #marketing. Here’s how you can merge #instagram accounts. Create a new account One way to merge your two accounts is to create a new account and manually transfer the #contentfrom the other accounts to the new account. You can make this process easier by using a third-party tool to repost your #content. This lengthy and tedious process also has the downside of losing all the likes and comments on your posts. However, it’s one of the best ways to ensure that all your #content from your other accounts is in one place. When creating an account to merge your other #instagram accounts, it’s advisable toset the live accounts to private. Doing so helps avoid any new engagement while you’re moving your #content. Move your followers There’s no way to move your followers to your new account automatically. The only way then is to create a post notifying your followers of your new account and asking them to follow. Make it easy for them to do so by tagging your new account in your posts. You can also edit your biosto redirect your followers to your new account. Delete defunct accounts Once all #content has been moved to the account, and you’re sure most followers have come on board, you should delete the old accounts. While this may sound counterintuitive, it’s necessary to prevent people from following and engaging with the defunct accounts. These are precious interactions that would better serve you on your new account. For more information visit, www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#googleadwords step #1: is there customer demand? If your customers are not searching for your product or service in google, then obviously, adwords search advertising is not going to work for you. So, before you get too excited about creating your first #campaign, you need to verify there is, in fact, search volume for what you’re going to offer. You could use a tool like ubersuggest, which is a free keyword research tool. The keyword tool acts much like a thesaurus. You enter in phrases you think your prospects are searching, and it will tell you other similar, relevant phrases. #googleadwords step #2: can you afford to advertise on top #keywords? Before finalizing your keyword list, you must make sure it makes sense to target that term. This will prevent you from going after #keywords where there’s no chance of them being profitable. To answer the question “can i afford to advertise on this keyword?” You need to calculate your maximum cost per click (max cpc). You’ll compare your business’s max cpcto the estimated keyword cpc in the keyword tool to see if you can afford to advertise. #googleadwords step #3: perform competitor analysis In most industries, you’ll find competitors who already have tested and optimizedtheir adwords #campaigns. That means they have figured out which #keywords, ads, and landing pages work and do not work in your market. A very competitive intelligence tool called #keywordspy can help you find out how your competitors are doing things. #keywordspy collects, organizes, and provides easy access to all of your competitors’ historical advertising information. #googleadwords step #4: leverage a powerful usp A usp is a key ingredient. Makes sense, but how do you create one? Well, first, you focus on your core strengths. What are you better at than your competitors? Second, talk to your customers, and more importantly, listen to them. A great usp is built on customer insight, so ask your customers why they do business with you. Third,analyze your competitors, and look for an opening. The most important word in a unique selling proposition is unique. #googleadwords step #5: have an irresistible offer What can you offer in your adwords #campaign that is so compelling your prospect would be a fool to not take action? How can you stand out from all the other ads your prospect will see in the search results? The answer is your irresistible offer, which consists of the following four components: 1. Valuable 2. Believable 3. Reduce or reverse risk 4. Call to action For more information, visit www.iidm.world #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#influencers yield a lot of power. If you can get an #influencer to endorse your product or #brand, you can tap into the audience at the #influencer’s disposal, which may be far more vast than your own following. Hi, i’m cally, from the international institute of digital #marketing. Let’s explore #influencer #marketing. Why does your #brand need #influencers? Consumers trust recommendationsfrom a third party more often than a #brand itself. An #influencer is the mutual friend connecting your #brand with your target consumers. When you align with an #influencer, not only do they bring their audience, but they also bring their audience’s network. Because of the loyaltyof their audience, an #influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience. Think about your audience As a marketer, you already have a solid idea of the audience you should be targeting for your #brand. Tolocate the ideal #influencer, you need to take it one step further and think about the types of topics, blogs, and twitter handles that your audience would follow. Who uses #influencer #marketing? While it seems that some companies don’t want to let go of their outbound #marketing practices, fashion ecommerce sites are targeting #influencerslike pros. Many are reaching out to reputable fashion bloggers and sending them clothing and accessory items to be reviewed. What defines an #influencer for your #brand? ● Context: again, an #influencer differs for every #brand because, first and foremost, they are a contextual fit. This is the most important characteristic when targeting the right #influencers for your #brand. ● Reach: you also want them to have reach. This is so they can share their awesome content or positive recommendation of your #brand or product in a manner that actually will be consumed. ● Actionability: this is the #influencer’s ability to cause their audience to take action. This characteristic comes naturally when you target individuals that are in contextual alignment with your #brand and have a far enough reach. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#videole#ads #marketing #ads Generally, videos can be engaging. But the trick is to create videos aligned with your goals that strike a chord with your audience. Creating a winning video #marketing strategy that attracts potential customers requires ample planning, strategizing, and coordination. Hi, i’m cally, from the international institute of digital #marketing, here are five ideas to help. 1. Add an effective call to action Whether you upload a short instagram reel or a long youtube video, encourage viewers to take action. It could be one of many options based on your goals – visiting your site, making a purchase, subscribing to your channel, signing up for a newsletter, etc. Clearly communicate what you want them to do with an effective call to action. For instance, “download now” or “share with your friends.” 2. Add a video to landing pages Landing pages are designed to generate more #leads. They are optimized to entice qualified le#ads. To make them more engaging and informative, you can incorporate videos on them. Videos enable you to convey more informationwithout using too much text. You can detail the main topic in the video and use the page’s text – headline and ctas – to give it more context. 3. Add videos to email campaigns Using videos in inbox outreach can help your emails stand out. You can incorporate videos in all kinds of emails – newsletters, product launches, event invitations, etc. You can experiment and test what works best for your audience and your brand. 4. Use videos as gated content Gated content is a great way to generate #leads for your business. For the uninitiated, visitors must give their contact information to view the content. Though white papers, case studies, and e-books are content types that tend to lend themselves to gating, video can too. Tutorials, demo, and how-to videos can work well for gated content because they are educational – something audiences typically find valuable. 5. Leverage video seo Getting your videos ranked in search engines can drastically improve your visibility and attract more interest. To attract searchers, craft a short yet engaging title. It’s important to craft a meta description that gives searchers a brief idea of what they can expect. Since search engines can’t scan the words spoken in the video, include a transcript below it. This gives web crawlers a better idea of what the video is all about and makes them more likely to index it. For more information visit www.iidm.world #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

There are countless ways to get eyes on your #content. However, #facebookis one of the most powerful. Best thing? Promoting your #contenton #facebook doesn’t have to break the bank. You can start from as little as $1 per day. Hi i’m cally, from the international institute of digital marketing. Let’s look at how to use #facebook ads to distribute your #content 1. Create relevant #content You need to create #content that’s valuable to the people you’re targeting. Ask yourself, Who is this #content for? Why would they spend time consuming it? Would someone who doesn’t Know our brand share this? To accomplish this, your #content should do one or both of these things: ➢ Answer a common question your prospects ask ➢ Solve a problem or pain point your customer has It also needs to be done in a way that’s engaging. A feed’s intent is to inform and/or entertain. #facebook wants its users to have a great experience so they stay longer. 2. Analyze results As you create #content regularly, you can start to see what works and what doesn’t. Whether it’s video, written, or live #content, you can see what brings a better reaction from the audience. #facebook provides an incredible amount of datawhenever you post #content – reach, engagement, and engagement rate – and you can break it down by type of post. With video posts, you can access even more data, including the important average watch time. 3. Promote best-performing #content Use the data to inform your paid #facebook #content promotion. You should advertise or boost your #content to new audiences who aren’t fans or regular consumers of your #facebook #content. You want to use #facebook ads to amplify #contentthat’s already working. If something does well organically, it’ll likely perform well with paid too. Focus on promoting evergreen #content– the longer the #content’s shelf life, the longer you can boost the post. 4. Retarget those who consume your #content Getting people to consume and engage with your #content is important, but it’s only the start. If people are consuming your #content but aren’t becoming customers, what’s the point? That’s what really matters to your bottom line. How do you take people who have consumed your #content and turn them into loyal customers? Retarget them. If someone reads one of your articles or watches a video on #facebook, you’re able to serve a follow-up ad for additional #content. You can make the ad super relevant because you know the viewer already consumed your #content. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitut --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

:#contentmarketing #socialmedia #digitalmarketing As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times. Of course, not all ideas worthy of becoming content find us. Most of the time we must find them. Hi, i’m cally, from the international institute of #digitalmarketing. Here are five sources that can inspire ideas during any given year. Industry goings-on Broadening the perspective of your content with industry context can lend your experts’ words more credibility and expand the audience for your content. Thus, industry sources are a surefire place to find and expand content ideas: ➢ Start with the truth your colleagues are witnessing. ➢ Look at something the industry says is happening. Data Not every organization produces researchlike the federal reserve, but you can dig up data-based ideas using these three options: ➢ Conduct a survey and report its findings in  , articles, etc. ➢ Use others’ data to drum up ideas and round out those ideas with what your experts are seeing. ➢ Use informal numbers to reveal early trends. Events Sometimes content ideas schedule themselves. If your organization takes tours or hosts events, cover them. You can treat more routine meetings and business processes as events too. Develop content around your experts demonstrating a process or detailing the steps to the foolproof audit, toddler haircut – you name it. Associates Interviews with experts can both bestow content ideas and be content because interviews can be published as q&as, traditional articles, videos, etc. Conversations with clients can uncover how they’re solving problems – maybe with your product or service. Your audiences may find the choices your customers make enlightening. Seasonal and cyclical events You want to produce content reflective of today’s realities that makes people nod their heads while reading it and find it immediately useful. The good news is seasonal ideas can be made relevant and timely year in and year out. Some of my favorites: ➢ Year in review: as a year ends, what can you say about what’s happened within your industry or company? What’s changed? What’s stayed the same? ➢ Predictions for the new year: what is likely to happen this year for your customer base, inside your industry, etc., and why does it matter? How can people prepare to meet coming challenges and take advantage of coming opportunities? ➢ State of your industry or core business: pick a time of year – perhaps just before a peak business time – that makes sense for publishing. For more information visit, www.thedigitalmarketinginstitute.org --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#sitetraffic #campaigns #blogs If you’ve started a website to get online exposure, then you must have read a couple of articles on search engine optimization (seo).you might have achieved great search engine traffic resultsfrom google. However, you shouldn’t put all your eggs in one basket. Diversifying your web#sitetraffic sources will ensure that your business does not tank in the wake of a single google algorithmic update. Hi, i’m cally, from the international institute of digital marketing. Here are 4 alternatives to google that will drive traffic your way. 1. Capture emails of those cold first-time visitors Email is the first and probably the best social channel for conversing with your audience. It commands the daily attention of most people, drives engagement and accelerates business results. Email has a high conversion rate and that outperforms search and social media by far. 2. Write high-quality guest posts for authority #blogs Guest posting has already been written off by google. However, bloggers have derived tremendous referral traffic and build complete businesses from guest posting referral traffic. It’s awesome to get organic traffic this way. It’s such great exposure that many influential marketers guest post regularly at the likes of entrepreneur, search engine journal, hubspot and forbes. 3. Interview an influencer or get interviewed by a high-traffic website Be it video or audio, interviews are inherently conversational, dynamic, and engaging. The best part: it's a win-win for both parties. The interviewer gets exposure to the new audience while the interviewee gets to serve new engaging and authoritative content to his website visitors. If you interview an industry influencer, you can request that they share the interview with their followers on social media. Think of the organic traffic you will drive from hundreds of thousands of their social media followers. 4. Invest in facebook ads Sparing some cash for running facebook ads can tremendously accelerate your email list growth (one of the best repeat traffic sources for your website). Because there are very specific demographic targeting options available. You can also a/b test various images and text in your banner ads. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

In a way, #marketing is one big #presentation. When we write a blog post or appear on a podcast, we’re presenting. When we research our audience, we’re trying to understand better what they want to see and learn from our #presentations.in other words, #presentation #skills are essential for modern marketers.  Hi, i’m cally, from the international institute of digital #marketing, let’s take a look at how to hone those #skills to meet your #marketing objectives. 1. Set goals for developing your #presentation #skills Start by defining exactly what you want to achieve, such as: ● Becoming a better (or first-time) conference speaker ● Delivering more impactful training sessions ● Speaking more persuasively to leads ● Engaging potential prospects at the top of the sales funnel ● Honing your pitch #presentations Also, give yourself a deadline. Rather than generally building up your #presentation #skills, commit to improving your public speaking in time for a specific conference or networking event.  2. Research your audience If i’m speaking to a room of nasa engineers, i’m not going to tell them how to build a better rocket. I can’t tell them anything they don’t already know (and most of what i say would likely be wildly inaccurate). However, i almost certainly know more about #marketing than them. With that in mind, before you start working on your next #presentation, ask yourself the following questions about your audience: ● How old are they? ● Where are they from? ● What jobs do they do? ● Who do they work for? ● How experienced are they? ● What are their pain points? 3. Incorporate humor and stories Throughout human history, storytelling has been one of our most effective tools for influencing, inspiring, and teaching one another. With that in mind, another key way to improve your #presentation #skills is to work on your storytelling.  Also, don’t overlook the power of humor to engage an audience. I’m not suggesting you go away and write a 30-minute standup set, but if you can drop a couple one-liners here and there, it can go a long way to getting your audience on your side. 4. Practice in front of an audience Glossophobia, or fear of public speaking, is a common complaint. Clearly, it’s not the “speaking” element that puts us on edge. It’s the idea of doing it in front of an audience. Painful as it might sound, in my experience, the best way to overcome this is to seek out opportunities to speak in front of an audience. This can be in your professional or personal lives. It can be as simple as saying a few words at family gatherings or giving small #presentations to your team at work. You’ve set goals for improving your #presentation #skills, done your research, crafted a handful of engaging anecdotes, and practiced in front of an audience. Now, it’s time to weave all those things together to create a killer #marketing #presentation.  For more information, visit www.iidm.world #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

1. Improve your #communication Whether it’s social monitoring tools, voice search, or multi-channel #marketing automation, technology regularly changes the way we reach our audiences. Whether you’re a fresh graduate or you’re making a career transition, you can develop #communication skills on your own time. 2. Specialize and socialize Thanks to significant job growth, opportunities in #marketing are expanding. But so is the competition. Creating content and flaunting your curation skills can go a long way toward establishing yourself as a digital #marketing guru. Create content for other people. Specifically, create blog posts for major publications. It’s a great way to associate yourself with industry authorities and get your name out there. 3. Grow your portfolio Your skills can’t grow without the opportunity to sharpen them. But you won’t get many opportunities until you demonstrate that you already have some of the skills that you need to improve. Fortunately, there’s an easy solution to break the cycle and make you look pretty impressive, too. You can volunteer. Specifically, volunteer with a nonprofit. This will help expand your network and gain professional portfolio pieces. 4. Jumpstart your network In some industries, it’s more about who you know than what you do. But in digital #marketing, it’s about both. And if you’re an inexperienced marketer, that can create a significant obstacle to launching your career. 5. Go big with data Statistics and analytics help marketers understand their audiences in a quantifiable way. But that’s not all they can do. Data-driven #marketing techniques also help professionals make better decisions and acquire new customers. With data becoming critical for marketers and business leaders across the board, there’s never been a better time to learn how to analyze data. 6. Build your branding Finally, if you want to step outside of your competition’s shadow, you have to build your branding and build it well. That means that, besides developing your writing skills, you need to establish a distinct visual identity. If you think branding is difficult, then think again. You can start your branding by creating a logo in about five minutes. For more information visit www.iidm.world #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Why is #blog #seo important? Although there are many ways to drive traffic to a #blog, search engine traffic tends to be the most stable and consistent. If you can rank for the keywords that people are searching for and maintain those rankings, your posts will attract consistent targeted traffic from google. Hi, i’m cally, from the international institute of digital marketing. Here is a complete guide on how to write #blog posts for #seo It’s important to understand that you can’t just create any old #blog post and expect your post to attract thousands of visits from google. It doesn’t work like that. To stand the best chance of ranking, you need to do your research and craft your #blog posts for #seo. Here’s how to do that in five steps 1. Find a keyword Each #blog post you write should be optimized for one main keyword, and that keyword should be something that people are actually searching for month after month. How do you find keywords? Use a keyword research tool like ahrefs’ keywords explorer. Keywords explorer finds over 14 million keywords containing one or more of these phrases, but it won’t make sense to write #blog posts about them all. You need to skim the list for topics that make sense for you. 2. Check search intent Ranking high in google is the secret to getting consistent search traffic to your #blog posts, but unless people are actually looking for #blog posts when they search for your keyword, your chances of ranking are slim to none. That’s why it’s important to understand whether most searchers are looking for a #blog post or something else. This is known as assessing search intent. To do this, type your keyword into google and look at the search results. Because the entire point of google is to deliver relevant results to searchers, its search results are a great way to identify search intent. 3. Choose a winning format and angle Even if searchers are looking for #blog posts, you can’t just write any old post and rank in pole position because searchers are often looking for something specific. You need to figure out what this is to develop a winning format and angle for your post. Most #blog posts are written in one of these formats: How-to guide Step-by-step tutorial listicle Opinion piece Review Comparison How do you know what format searchers are looking for? Look for the dominant format in the search results. 4. Craft a data-driven outline Having some idea of what to include in your #blog posts will make them much easier to write. But while you could come up with an outline based on gut feeling, it’s always better to take a data-drivenapproach to understand what search engine users are actually looking for. Let’s look at a few ways to do this. Look for common subheadings Look for common keywords Check the “also talk about” report 5. Write the post It’s finally time to start tapping away on your keyboard to write your first draft. The good news is that because you’ve already created a data-driven outline, there’s no need to concern yourself with “sprinkling in keywords”or anything like that. Just write and fill the gaps. For more information, visit www.iidm.world #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Yutong, from Audients Digital. Why is influencer marketing important in the digital business? First of all, influencer marketing can increase brand awareness. Connecting with influencers helps to lower the clutter and attract their following to your company. Secondly, it can help you exact targeting. Influencer marketing allows you to skip this stage because influencers have already done the legwork. You only need to confirm that the influencer is relevant to your market and their public persona corresponds with the image of your company. Thirdly, it can reimagine content strategy. Influencers make a living by producing interesting content for their followers. Collaborating with them allows you to rethink your content strategy and give it a fresh perspective. Fourthly, it can enhance search engine positioning. When you collaborate with influencers, the quality of your material might improve as well. All of these elements can help you improve your search engine results and expand your business. Finally, it can improve brand image and trust. Working with influencers can help you gain the trust of your audience. In the long run, this is beneficial in terms of building a committed army of brand champions. For more information, visit our website www.audientsdigital.com. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi my name is Willem Pieter Fanie Botha from the International Institute of Digital Marketing Terms such as digital marketing, online presence, and marketing strategy are no strangers to any business owner of today’s world. Today I will list the 3 flaws that are typically out of sight from those new to the space. First, More competitive Space. Whether you’re a new business or leading the forefront, you know there is one way that can get you straight to the top: Investment. Investment in the use of keywords and buying keywords to put your brand on top of google’s search results is the most common. Another is to invest to get the highest quality content created. If you want to try and match big brands but can’t fill the bill, your content might be lost to the vast ocean of clutter, as discussed in the next point. Second, digital marketing clutter. A big portion of what makes our marketing attempts get lost almost without a trace is the number of bad quality ads, memes, scammers, and spam drowning the ad space. This makes it hard for your brand to get noticed by your desired audience. Today this amount of spam and clutter could drive potential customers to ignore adverts or even get an ad-blocker altogether, causing businesses to lose valuable traffic and revenue in the process. This has sailed under the radar for quite some time now, and with no clear solution in sight, it could spell out a grave future for any new brands and businesses trying to generate an online presence. Finally, Google adjusted its algorithm! Google keeps everyone on their toes. It’s a big part of the digital age to keep up with their changes. One particular aspect to keep an eye on is the changes to their SEO (search engine optimization) which, simply put, dictates how marketers should design and build their content. Even though the changes Google makes are small, and to the naked eye might seem neglectable, over time they can have massive consequences. Even the greatest experts of today’s marketing strategies might leave your company worse off in the next few years, should they neglect the subtle shifts to the algorithm. In conclusion, digital marketing has a few drawbacks, and if it seems daunting, please don’t be put off by them. Let the number of businesses who have found success online reassure you that there is no better time to take your business to the next level or get into digital marketing today! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarket --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Who Owns the Most Gigantic Computer Network in the World; The Internet? The Internet is a global communication network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols. In simpler terms, the Internet is a network of networks. The question here is, “Who owns this gigantic computer network?” No single entity owns the entire system of the Internet. In contrast, everyone and anyone who uses the Internet has a say on its reach and quality, hence can impact your internet experience. If you ever wonder who controls the Internet’s structure and how it works. there are organizations that determine this. But as it was already made clear, they have no ownership towards the Internet. Hence, we can come to a conclusion that the Internet is either owned by none or everyone; everyone owns the smaller organizational structures of the Internet. To learn more, do subscribe to our YouTube channel. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, I'm Shane McCarthy from the International Institute of Digital Marketing. In March 2020, the world entered lockdowns forcing many businesses to close or move online. Having an online presence is essential when it comes to building your brand & reaching your customers Luckily there are simple tactics that you can use to build your online presence. 1. Brand Story It is important to connect with your target audience and form a distinct image in the mind of your customers. Developing your brand is about making yourself more memorable than your competition. 2. Optimize & Build an SEO-Friendly Website People have short attention spans, so if your website is unattractive, slow, or confusing to use, they’re going to leave and check out your competition. Using keywords will also boost your SEO score for searches. 3. Local Search Marketing This is about putting your business on the map in local searches when customers are searching for a business like yours. This is especially important with the pandemic as recent surveys have shown people are more likely to shop locally. 4. Social Media Marketing This is one of the cheapest and most effective forms of marketing that you can invest in & provides a great opportunity to connect with customers new & old. 5. Invest in ads Organic traffic can take some time to build but PPC ads that target buyers are a great investment for small businesses to increase awareness or drive traffic to their website. 6. E-mail Marketing An E-mail has been around so long it might feel stale and not worth your time but this isn't true at all. Capturing people's email when they're on your website by offering discounts, competitions & newsletters of new products can help bring back a lost shopping cart and create great relationships with your customers. 7. Build your reputation, Be engaging It's massively important to be responsive and engaging to your customers when they have a question or complaint that needs answering. Thanks for listening & for more digital marketing tips hit the subscribe button or visit our website @ www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketingin --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Digital marketing is important for all businesses therefore small business is not an exception. Digital marketing helps the generation of more leads and sells faster at a lower cost than traditional marketing and the data generated by digital marketing tools and platforms help to plan future marketing and advertisement campaigns. To grow business and expand product line digital marketing provides several benefits such as but not limited to * Cost-effectiveness, * easier to get target audience, * faster lead generation methods, * outstanding marketing tools, and platforms, * real-time marketing campaign * data analysis * good landing page conversion rate * remotely available skilled workforce and digital content Digital Marketing establishes an online presence. Digital marketing makes a significant difference in marketing campaigns for small businesses. Digital marketing done professionally can help you build brand personality Reviewing some of the reasons why digital marketing is important for small business success, it cannot be neglected when developing a business strategy. With the right approach, your business can see highly favorable results in terms of customer loyalty. In addition, digital marketing is a science that takes time and effort to master. Each company will have a different path to success depending on the individual needs and goals of the company. For more information on how you can develop a killer digital marketing strategy, have a look at our website www.audientsdigital.com Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi guys, My name is Radhika. I am going to explain ‘5 Tips to Make Your Digital Marketing Strategy Outstanding’ 1. Analyse the competition Your company needs to stand out compared to other competitors in the market. You must study and analyze what others are doing. Analyze the factor where they are spending in * PayPerClick * Strong SEO * Email campaign * Webinars or Podcast? 2. Be real and authentic The company should be true regarding its mission, vision, and goals. It builds trust and value for their audience. It is essential that your marketing strategy matches with the company’s mission and goal 3. Create and analyze the content Perform the content gap analysis to figure out what content strategy has worked in past. Focus on facts, especially numbers. 4. Decide on a goal and create a strategy accordingly Applying tactics is not enough. It is essential to make sure your strategy aligns with your marketing goals at all times. 5. Innovate and experiment Innovation is not necessary for only products; it is also important for creating the marketing strategy. There are many ways to create an innovative marketing strategy. * Visual identity * The tone of voice The goal is to catch the attention of the audience and how your brand stands out among others. Let’s talk about the Final thoughts Deciding on the digital marketing strategy for small to big any size of business is an essential step. You should keep adopting the latest trend and enhancements of the technology to be UpToDate in today’s competitive market. You can learn more tips at the International institute of digital marketing. Thank you for listening! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi everyone my name is Rachael Encarnacion from the International Institute of Digital Marketing And today I’m going to share with you the top skills everybody with an online business needs to know. Digital marketing has grown tremendously and with it, the demand from companies that need it Digital marketing has become relevant for everyone, not just business owners. This is why it is absolutely necessary that these skills are learned and mastered. First and foremost, everybody needs to learn how to create and sustain a brand This is the premise of digital marketing You need to be recognizable within the hundreds and thousands of different brands that consumers interact with every single day Simply having a recognizable brand will do most of the work for you Customers can easily spot you, recommend you, and continue to use you when you prove to be consistent, reliable, and exactly as promised The next key skill is learning how to track analytics This is especially important because we want to make sure we are always hitting our target audience And that they are responding to the content in a way that generates sales for us Whether that be clicking the call-to-action, actually purchasing something, or simply sharing it with their friends and feed My blogpost shares the top 5 most popular analytic apps if you guys are interested in reading more about those Last but not least, get creative. That is the final most important skill to have in digital marketing and for your business in general! In today’s world, we have so many resources to creatively get our point across So don’t be afraid to venture out and try new websites or programs From standard short video advertisements to sponsored tik tok content The ways in which you can promote your brand or product are endless! So in short, if you own a business or want to improve your online presence, focus on mastering these 3 skills: Sustaining your Brand, Tracking your Analytics, and getting Creative. For more information, visit our website www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstit --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing "Hi, my name is Peter Muniz Torres from the International Institute of Digital Marketing" I believe strongly that Tik Tok should be one of the main social media tools you should be using for your business goals. Tik Tok is one of the most popular social media platforms today, due to its high audience engagement and where social media trends begin. Using social media to achieve long or short-term goals can be accomplished when done right. One reason why it should be one of your main social media tools is because of the social media trends. Participating in the current social media trends creates attraction to a new audience to your page and is one way to stay consistent and relevant. On the platform, the trends consistent of using a "sound" or a challenge that everyone participates in. Tik Tok should be used as your main social media tool is that it is known to be one of the best platforms to be authentic. As they say, authenticity attracts. You can use Tik-Tok to build your brand image in the most realistic way possible. Play around and create content to see what works naturally. Many people who use the platform say they can be comfortable being themselves. As you build your authentic brand image and have a good knack for being relevant on the platform, you have built up to create a community within your Tik-Tok page. A community is strong when you participate with everyone in the comments and provide value for what they come to your page for. With this info, you can start creating your tik tok page and make it your own. "For more information, visit our website www.iidm.world." Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hello everyone! My name is Oumaima Kisra and I'm from the International Institute of Digital Marketing. And today, I will be talking about 5 Easy Proven Ways to Increase your Website Speed. First of all, let’s quickly look over what is Website speed? Website Speed refers to the amount of time a visitor must wait before the page loads completely. It is an important SEO consideration. You must be wondering How Fast Should A Website Load? The short answer is maximum 3 seconds. Just know that a 1-second delay in loading your website can result in lower revenue and traffic. A fast site can give you a competitive edge as it allows you to take customers away from slower websites. Higher conversion rates are achieved when pages load faster. In short, Your website will attract visitors who bounce off other websites. Try these 5 easy to follow tips to optimise and increase your website speed: 1. Optimise the size of images on your website: Your images could actually be hindering your site's performance more than they help. We see non-optimized photos as one of the biggest speed problems on beginner websites. 2. Use a Content Delivery Network (CDN): CDN is a collection of web servers spread across different geographic locations. The load time for users who live far from the server increases. CDN redirects user requests directly to the nearest server. 3. Host Videos on External Platforms: Shared hosting plans will limit the amount of space that you can use. You'll be limiting your options when you add videos to your website. Instead, upload videos to a third-party site like YouTube, vimeo or others. 4. Use a Theme Optimised For Website Speed: Most themes are loaded with lots of plugins and third party builders. This makes the site slow. Consider the importance of new plugins for your website. Once you've installed them, make sure to test your loading speed. 5. Choose the right hosting option for your needs: To optimize your site, it is important to select the fastest web host. You can find much more details and the full article in our blog on our website www.iidm.world Thank you for listening! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmana --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Building your personal brand is something you have been doing for a while now. It all started when you got your first job. Your personal brand is something that should be taken very seriously and with much care and effort. No matter what career field you are in or pursuing, your personal brand is the first thing every company and employer notices and takes a look at, it says a lot about you. It tells about your work ethic, experience, what you can contribute to a team or company and much more. The most important things to keep in mind when building your personal brand are gaining experience, building your portfolio, and keep working. Gaining experience in several different fields of work can be very beneficial no matter what career path you decide to choose. Many different lessons and skillsets can be obtained from various job fields that can contribute to your future career endeavors. Building your portfolio allows you to show off your skillset and what you are able to do. This is very important especially if you are pursuing a specific career path. Building and maintaining a sustainable and effective portfolio can go a long way, it can also be viewed as an archive of your best work to help motivate yourself and let you know what you are capable of doing. Lastly, never stop working on building your personal brand. It is something that is being built upon every day and should always be that way. If you continue to work relentlessly at improving your personal brand it will reflect in the work you are doing as well as your lifestyle. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hello, my name is Isai Toledo from the international institute of digital marketing, and today I'm going to tell you how to promote your business on a low budget, as you know Your Product Or Service can attract a small customer base organically, but marketing can really help them scale. Across The Internet, There Are Platforms That Can Help You To Boost Your Awareness, But None Of Them Belong To You, That's Why I Recommend To Start Your Own Website And Blog. You Might Think Creating A Website Can Be Expensive, In fact, There Are Several Platforms That Can Help You Create Your Website And Blog Page For Free, Such as WordPress And GoDaddy. One Of The Methods To Create Trust And Awareness Among The Audience Is To Nurture Them With Your Products Is By Showing Them How They Can Help. You can Do This By Hosting Webinars, Classes, Informatic Videos, Ebooks, Etc. Now With A Website, Creating Your Social Media Business Account Would Be The Extra Push The Page Needs. By Creating It You Will Need To Post Interesting And Engaging Content To Build Trust and Good Relations With Your Audience As Well. You Might Not Generate Sales By The Posts But It's An Important Step To Let Them Know About Your Company And Your Products. By Creating Dynamics And Offers To Introduce Your Products To New Customers. And one of the more used is Google, it Might Be The Challenging Part To Get Involved And Rank Your Brand And Website In The Search Engine, But Using All The Tools That Google Offers Will Help You Grow. Finally Hearing And Asking For Feedback Would Be The Last Touch, Knowing What's Working Good And What's Not It's Always Helpful And Will Conduct You To A Successful Brand. Always Staying True And Growing Along with Your Audience, Letting People Know That You Are Listening To Them Will Consolidate Your Trust And Customers Will Refer The Business To More People Too. Don't Be Afraid To Start With A Low Budget There's Always A Way To Show Your Product Or Service To The Right People With The Right Message. Thank you for hearing me today For more information visit our website www.iidm.world" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketin --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Iris Hoang from the International Institute of Digital Marketing. Today I’m gonna talk about three ways to attract customers of expert sellers. The first is Brand Differentiation. To differentiate yourself to attract new customers, it's not always about the product. If you do not have the ability to create a differentiated product, focus on services, people, and identity,.Hundreds of other stores are not an easy thing, make sure that you provide the Service difference and Differences in the image. The second is to Enhance advertising and marketing campaigns. One of the most popular ways to attract customers today is through advertising. Depending on the budget and size of the store to apply different methods. There are so many ways to attract customers that are applied by many stores such as Facebook, Tiktok, Instagram, Google, and Youtube ads. All of the above channels can reach customers through paid or organic forms. However, if you do not pay, you will also spend a lot of time searching, interacting with customers or your advertising content must also be of extremely high quality to attract customers to buy. The last one is Regular interaction with loyal customers. Retaining customers from the first time they come to your store by saving personal information, phone number, email ... is one of the most effective ways to attract customers to return to the store for the second time. However, please specifically classify each customer group, limit spam messages for all customers, and only text on certain occasions such as their birthday, or send promotional codes to loyal customers. In conclusion, these 3 ways to attract new customers to the store is gonna help you answer questions like "How to get more customers?", and "How do customers buy my products?" For more information please visit our website www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Do you have a traditional marketing strategy, but now you're looking for a digital solution? Is it time to get more leads, more patients, and more revenue? Hi there, my name is Glory Lumisa from the international institute of digital marketing. Today I am going to be talking about Why Veterinarians Need to Learn Digital Marketing now? The year 2021 has been unusual and remarkable. But the effect of this on the world of digital marketing has been just an acceleration. There has been a rapid change to the way we do business in general. But of course, in digital marketing, changes have been happening at a very fast pace. So with digital marketing, we have a lot of opportunities to do things differently. Digital marketing has imparted veterinarians to market their services online. Veterinary internet marketing can help build an online presence that connects you with people looking for vet clinics. Using online marketing, people will locate the clinic when their pets need a checkup. By choosing digital marketing, you are increasing your local visibility online to drive more people in your community to find you as a trusted clinic for their pets care. As a result, you will obtain more leads for your services and get results for your business. Digital marketing is essential because many competitors are already doing it. Therefore, vet clinics will need to invest in digital marketing to market their services and increase revenue. Lastly, digital marketing can help the clinic's website rank better on Google and other sites. You can start with a site that looks good, shows plenty of cheerful pets, and describes every service available to pets and owners. Thank you for listening. For more information, visit our website at www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Thank you for tuning in! My name is Gabriela Camara, I am a student of IIDM, and today I will be talking about three basic elements of your Digital Marketing Strategy. So I know there is plenty of information out there about SEO, SEM, Keywords, and everything you need to know about Digital Marketing, but today I would like to speak to you about three things you need if you have just started a business and you are building your digital presence. If you haven’t thought of it yet, the first thing you need to know is that you need to have a digital presence. Even if your product or service is not sold online, it is very important to be found online when a potential customer is looking for what you are offering. So here is a basic list of what you need to get started: Number one is a complete and helpful website Your website should not only be your brand display but also have relevant information such as the products or services you offer, your contact details, and your business location. There are some things to have in mind when building your webpage, such as responsiveness. This means that the people going into your website will be able to see it on their mobiles, on their desktops, and on their tablets. Another characteristic to look for is the loading time. If your potential client needs to wait for the content of your website, you might end up losing their attention. The content of your website should also be tailored carefully, with attractive images that should be named properly, and keywords related to your business that will be useful when people are searching for the product or service you are offering. An extra bonus can come from also including testimonials or reviews from past clients. These can add credibility and reduce trust issues in potential buyers. Last but not least, a Frequently Asked Questions section can also help your website resolve some of the doubts that might be in your client’s mind. It can also make your website more relevant if it is a common question in your industry. Number two: Social Media presence Most buyers will look up your business on social media directly, or as a way of learning more from what they can find on your website. Presence on Facebook, Instagram, and other social media channels can be one more way of staying connected to consumers. Something to keep in mind is brand consistency across these platforms. The social media platforms you choose should reflect your values, quality, and core messages. A good way of thinking about social media is a digital display window with a direct communication channel to your past, present, and future clients. Number three: get your listing on relevant directories There are several tools to help your business be found easily on the world wide web. Google My Business works as a quick reference with relevant information on your business. This also makes your business available on Google Maps and displays reviews of past clients. TripAdvisor and Yelp! are sites made relevant by clients’ ratings, photos, and comments. A Digital Marketing strategy is a long well-thought plan that should go hand in hand with your overall marketing strategy. While this is a shortlist, it is a good starting point in getting your business started with a digital presence that will aid in growing your client base. In closing: if you are just getting started with a business you will need a website, social media presence, and have your business in relevant listings. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Anonya Bhattacharjee from the International Institute of Digital Marketing. Did you know that a role in Digital Marketing is among the top 10 in-demand jobs in 2021? You see, the demand for Digital Marketing was already on the rise, but with the pandemic, it is now one of the fastest-growing industries. Do you want to make a career in Digital Marketing? Now is the right time. I’ll tell you why. With the pandemic forcing people to stay at home, consumer behavior has changed dramatically over the past 2 years. Brands had to overnight change their marketing strategies, which has had a massive impact on the job market. Because of the pandemic, more and more people have become comfortable using the internet for shopping, banking, and learning. This has in turn created a huge demand for Digital Marketing skills because every business and brand is trying to enhance their online presence. Moreover, the Millennials just can’t think of life without the internet. Actually not just the Millennials, have you noticed how our parents shop online or watch Youtube videos? To cater to these growing needs, brands want to focus more on Digital Marketing than traditional forms of marketing. In addition, Covid 19 has brought about a huge change in the work culture. Now there is a lot of flexibility and lot more opportunities have opened up due to this nomad work culture. Finally, have you seen so many small businesses growing around us? It’s great right? It’s amazing for Digital Marketing professionals as well. You see, every business is on the lookout for professionals who can help them establish their brands online. So, these were my 5 reasons why this is the right time to learn Digital Marketing and make a successful career out of it. So, what are you waiting for? Start now. For more information, visit our website www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Today, our topic is, top five skills freelancers should have, So let's start with a little background, freelancers are individuals who provide professional services for their clients. Their projects vary in size and duration depending on their ability to deliver. To be successful, there are a few skills that freelancers should have. First and foremost is writing skills, although it may seem simple, professional writing is what sets apart quality work from ordinary ones. And more importantly, freelancers with good writing abilities are able to communicate better with their clients. Secondly, negotiation skills. A freelancer’s ability to negotiate a contract can directly impact their chances of acquiring a project and at the same time setting a good price for their work. Therefore knowing how to negotiate is key. Next is project management skill. Freelancers are constantly executing projects and dealing with different clients on a daily basis. Learning and implementing such skills, will not only enable freelancers to take on more projects but also perform efficiently. Next is digital marketing skills. In the current age of digital transformation, one's ability to market their services online is essential to stay in the market. learning digital marketing skills allows freelancers to reach out to a broader market. Last but not least is a graphic design skill. learning how to create digital assets is not only going to help you create your own content, but also offer additional services to your clients to grow their brand and in return, increase your income as a freelancer. And thank you for your time,I hope you find this information useful, "For more information visit our website www.iidm.world" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing How is Digital Marketing important in the growth of Business? As it's the modern era, everything is evolving. A huge number of the world population is using online platforms which makes it easy for marketers to reach their potential customer audience. Around you how many digital devices can you see? The usability of electronic media is increased which directly increases the chances of people getting to know about their needs and wants online. Digital Marketing is used to help increase customer reach, increase sales and branding. Digital marketing is important because your audience is online. Digital Marketing nowadays plays a very important role. we believe there are four key advantages of using the digital mode of marketing instead of traditional ways of marketing: Measurability, Affordability, Speed, Engagement Digital Marketing is nowadays very important for specialists in Business growth. It is a perfect business opportunity for digital marketers to have a competitive advantage in the digital market but you need to have a clear understanding of the advantages and disadvantages of digital marketing. This is a growing business field. Digital marketing is nothing more than taking advantage of new technologies to achieve marketing objectives but it is to be used with more care as a wrong hit can make a huge difference. You should take the opportunity to invest in the digital economy, after acquiring the understanding above. Within the short span of a lifetime, digital marketing will bring all your cherished dreams to reality. Digital marketing is a place where someone without much effort can make a career. Only patience is required to get your desired goals. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM ##Digital #Marketing Our failures in Digital Marketing, and what to learn from them Introduction Nobody likes to fail. Even though we are all aware of the importance of learning from our failures, it is always a struggle to bounce back from stones along the way. And when overcoming obstacles as a team, requires an extra effort to come together and learn to create improvement strategies. So, what can we do to learn from our mistakes instead of accepting failure? Overview * Paying to send traffic to an ineffective website * Failing to have an effective strategy * Hiring a team with inadequate skills and knowledge * What to learn from our failures Paying to send traffic to an ineffective website This is a very common mistake that companies make when trying to increase traffic, by paying Google Ads or another ‘Social Media person’, and it is not an effective website. If you don’t have a website designed to build trust and connection with your target market, your visitors will be driven to quickly exit and use the search engine to look for competitors or the brand that better reflects their needs. The key relies on building an effective and strong enough website that will drive traffic and convert visitors into prospective customers, to be sure that the marketing dollar is being well spent. Failing to have an effective strategy Another often mistake that occurs when developing a marketing plan, is not having a clear approach to direct the strategies to; and along with that, is not having a competent team to create what is needed for the target market. It is highly important to set goals when working on your marketing plan, that way you can track the progress of your strategies and measure its effectiveness. Hiring a team with inadequate skills and knowledge Along with the previous common mistake when developing strategies is knowing the importance of giving these responsibilities to a skilled team that will lead to a return on investment. It is highly recommended to set a list of qualifications needed to create a good team to work on your marketing goals, it all depends on your brand, but the most recognized skills in the digital marketing industry include: * Critical thinking and problem-solving. * Storytelling. * Writing skills. * Social media management. * Teamwork. * Creativity. What is there to learn from our failures? The ability to identify imperfections within a marketing team is a key factor for a company’s success. Understanding the common failures when starting a Digital Marketing journey is what builds a strong foundation to actually work in what works for your brand and get to know your audience in the best way. Don’t be afraid to make mistakes, but take everything you can learn and become better. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #on --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Zambaga Damba from the International Institute of Digital Marketing. Do you want to succeed in your international digital marketing efforts? Then, you should take into consideration the cultural differences of your international audience. Next, I’d like to talk about how to apply Hofstede’s cultural dimension to digital marketing. 1. Individualism vs. Collectivism: In collectivistic countries, your digital marketing strategy should involve hashtags, viral marketing, and influencer marketing. In individualistic countries, you would include customer reviews in your marketing strategy. 2. Power Distance: In high power distance cultures, the use of celebrity endorsement on social media is an effective strategy to grab consumers’ attention. By contrast, for low power distance cultures, you would minimize power distance by promoting equality and diversity. 3. Masculinity vs Femininity: Website design with gamification is more appealing to those of high masculinity. While websites with aesthetic features are more appealing to those of low masculinity 4. Uncertainty Avoidance: In high uncertainty avoidance cultures, you would include in your online content more rational information and facts about the product. In low uncertainty avoidance countries, you would put more focus on emotions, fun, and engaging user experiences. 5. Short-Term vs Long-Term Orientation: In long-term-oriented cultures, you would focus on building long-term customer relationships. In short-term-oriented countries, you would offer your customers immediate benefits and rapid customer service. For more information visit our website www. iidm.world Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Tinotenda from the International Institute of Digital Marketing and this is Digital Marketing Made Simple For Independent Artists. With so much competition in the world of music, the need for artists to become more creative and consistent with how they evolve their online presence grows by the day. Trust me, as an independent artist myself, I’d know. The main focuses of effective digital marketing as an artist are: 1. To scale up your following over social media 2. Know where your real audience exists 3. Take advantage of non-musical content 4. Extend your presence through press outlets There are various ways that an artist can achieve this. An important thing to set up is a platform where you can connect with your fans and build your brand. The first and increasingly more popular way is through social media platforms such as Instagram, TikTok, Twitter, and Facebook. Other ways that have been used in the music industry are official artist websites and email lists and direct messaging. These platforms have made it easier for artists to showcase themselves in the world. The next way is to create an electronic press kit or (EPK) that has information about you as an artist, as well as promotional highlights and upcoming releases. This document is important in digital marketing, as it serves as the document you will send to pitch to playlists, blogs, and other digital platforms for the promotion. All in all, the digital era has made it easier to get your name out there as an independent artist and build your fanbase. With new ways to digitally market yourself popping up all the time, it's important to stay creative and consistent if you want to see success in your career. Who knows, maybe it will lead to you becoming the next big thing. For more information visit our website www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM ##Digital #Marketing Hi, my name is Safaa Abader from the International Institute of Digital Marketing. Affiliate marketing is it worth it? just as you saw it in the title your thinking is it really worth it? does one reap a passive income from it in the end or is it just a waste? Likely for you I will be your knight in shining armor and give the basics of what you need to know to be an affiliate. AFFILIATE MARKETING It is performance-based marketing where you as an affiliate earn a commission for each traffic or sale you bring via your referrals. Being an affiliate marketer can reap one benefits such as: * Your start-up Business is low-cost * Low risks * Flexibility There are so much more advantages for an affiliate marketer. But don't forget whenever you have an advantage then you will always have a disadvantage. Getting started with affiliate marketing can stress you out in terms of it being difficult or not understanding it, but don't worry there are many affiliate programs that welcome beginners, I personally like Clickbank as they give you amazing filters to find the perfect product for you, as well as they, give you a course called Spark they take it deeper for you what affiliate marketing is really about. However I do suggest before you start affiliate marketing, familiarize yourself with digital marketing and social media marketing, not just know what platform you want to choose and work on and above all else choose the correct niche that you are interested in. I highly advise that you do research over the things that I mentioned. If you are interested in affiliate marketing then check out my blog as it goes into much deeper depth than I spoke about now. For more information check out our website: www.iidm.world/ Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi there! My name is Karunakar Goud. Today I am going to talk about SEO. SEO stands for Search Engine Optimization. Every day billions of users rely on Search engines to carry out their daily searches. To increase the site visibility and rank at the top of the search engine for the relevant keyword, SEO is used. How exactly does SEO work? There are some techniques you need to follow which will help you in optimizing the content and also drive organic traffic to your site. Mainly, there are three types of SEO. 1. On-Page SEO 2. Off-Page SEO and 3. Technical SEO Let's get to the most important type: On-Page SEO. On-page SEO mainly concentrates on optimizing the content on web pages. Firstly you need to do the research and get to know the most popular keywords searched by the users relating to your blog niche. Use these keywords and write the article accordingly. Make sure the content provided by you is accurate, unique, and provides value to your users. The content consisting of keywords should be well structured with the Title, Header, and meta tags. The use of images, videos, and animations will increase user engagement. You need to optimize the media to enhance the page speed. Use short and simple URLs and make use of Inbound and Outbound Links. Traffic from mobile users is significantly high when compared to other devices. Always check the responsiveness of your website, especially for mobile. The second important SEO type is Off-Page SEO. Some additional consistent steps need to be taken outside your website to increase the website traffic. Having more and more backlinks to your site from external sources implies to the search engines that the content on your site is authentic. Guest blogging, Blog commenting, article submissions, and using Social Media Networks are a few of the methods to increase the backlinks and referral traffic to your site. Next comes technical SEO. Although technical SEO is a part of On-Page SEO it is very important to discuss the technical SEO separately. The search engine bots perform mainly three things. Crawling, Indexing, and Ranking the sites. The use of XML sitemaps, good site architecture, avoiding duplicate content, and, most importantly securing your site will not only makes it easy for the users but also for the search engine bots to crawl, index, and rank your web pages. Understanding SEO is one thing, but implementing the same takes a lot of time and effort. You need to take consistent actions with the goal of long-term success. To learn more about digital marketing, please visit our website www.iidm.world and subscribe to our channel. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digital --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi I am oyku from IIDM team. I give some tips about How to Create Your First Digital Marketing Campaign Today, for the new world, a lot of businesses are becoming close-knit and are moving towards more sustainable means of marketing and advertising. In the end, companies and businesses have realized the importance of Digital Marketing and started investing in it. But here is a different ball game and like a good coach, you must set your steps. These steps are Define campaign's budget Market research Identify Target Customer and Your Goals Content Creation phase and Most important is to analyze First of all, you should determine how much money you can allocate for this business with calculations. With this first step, you should do market research on what to do. Data can help drive decisions around where you spend your marketing dollars. By doing marketing research, you can understand what media your consumers are consuming. Identify Target Customer and Your Goals part is the Q&A path. First of all, you should define the behavior of your customers with questions for example; What are your customers’ motivations? How do they like to communicate? Knowing the answers to these questions will help you develop a successful marketing strategy setting goals too. You should decide whether your focus is on creating brand awareness Content creation is the foundation of all modern digital marketing efforts. Content comes in all shapes and sizes. It can be a piece of writing, audio, video or an image. All these forms should be designed according to the customer base. Finally, you have to analyze your data. Marketing campaigns must have analysis built-in based on focused metrics. As I assumed that We must take these steps to keep up with the new world. For more info, you can search our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Ollie Ivarsson from the International Institute of Digital Marketing. What is the most memorable artist that you listened to recently? Why is that, and what does that teach us really? Any business or project deserves the top kind of publicity and reaches, too within the music industry. Today, I think we mainly hear about the few artists who actually make it, so what about the rest putting equally as excellent songs out there that most of us don’t even get to hear about? If you share my view, you should join in on my journey to uncover and share some of these most crucial and fitting examples successful and established artists do in order to expand their business with digital marketing. In IIDM’s most recent blog: Digital marketing for Artists - Is it important? I get right to the point with tools and ideas such as; branding, pitching your ideas, and organizing all the platforms you will ever need for your own marketing. Being an independent artist, time is your greatest asset apart from your own talent and commitment. You want to spend that working with songwriting and performing or maybe even organizing a release, not fixate on learning or mitigating minor tasks that relieves you from that. We did this publication so that you don’t have to waste time looking around for these same essential building blocks for your career. The greatest bands and artists out there started out with less than what we have at our disposal today, so I mean let’s take that to our advantage. Have you ever wanted to learn more about how you can sell music online or reach that point of a generous income in your musicianship? For more information visit our website www.iidm.world. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, I am Olasunkanmi Aremu from the International Institute of Digital Marketing. Why small businesses need digitization to help survive the Covid-19 Pandemic. There are many reasons why small businesses need digitization to help survive the Covid-19 Pandemic. The digitization of the world economy is now considered an irreversible leap, with companies all around the globe striving to reach out to more customers through digital channels, and that is where digital marketing comes into play. Considering the pandemic which has driven consumers online even more than before the pandemic began. Some positive aspects that emerged from this crisis were the improvement of collaboration in the work from home, the increasing capacity to develop online businesses, as well as the widespread recognition of the value of IT and digital technology among employees, customers, or suppliers and the stakeholders at large. Businesses keeping up with their digitization helped ensure a positive in the future and which has helped in the communication, branding, focus, and financial Benefits In other words, the COVID-19 crisis provided a quick insight into a future world, in which digital has become essential to every interaction and automated processes have become a major driver of productivity. The ways in which companies learn how to drive new digital initiatives and adapt to today's crisis influenced their performance in tomorrow's changing world. For more information please visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Here's The Patience Of The Negotiation: A Marketing Client's Care - Manuscript Prelude Here's The Patience Of The Negotiation: A Marketing Client's Care, To Buttress A Client, Is A Set Of Go “To’s”, On How One Can, Better Upscale Their Clientele Base To A Much Higher Trust & Good Work Relations With Their Clients, Customers & Partners, etc. The Nitty-Gritty Of It All, There Are 4 Methodologies, In Which One Can Exercise In Better, Growing Their Clientele Base. Meets & Greets, The Greater 3C’s, Tokens Of Care & The 3 Alms. That When All Combined You Get To Fully Grasp Who Your Client Is Outside Of Work In-Person Through Meet & Greets, & Grow The Talking Stage With Them Through, The Greater 3C’s Which Is Consistent, Constant - Conversations And The Tokens Of Care Which You Bless Them With Plush Souvenirs Just As Appreciation & The 3 Alms, Being Community Drives In Which You Invite Them To Part Take In, Further Letting Them Know, Just How Much Their Inputs Is Needed In All. In Conclusion, All These Sets Will See Your Clients Recommend Other Clients To You & More Partners Will Want To Work With Your Digital Marketing Firm, Due to the Cause Of How Your Work Relations With Your Current Clients Is. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Data-driven digital marketing Hi, I am Meet Mandalia and I am from Audients Digital. In this video, I'll be talking about Data-driven digital marketing. In marketing, it is important to know which people to target for a better conversion rate. Data helps get excellent insights from the activities conducted in the past and plan the future activities, or the campaigns, which increases its effectiveness. With the use of data in Marketing, ROI in the campaign can be improved, better customers and their behavioral insights can be gained. Just Imagine what kind of excellent execution of a plan can be done with the help of such information. So why not utilize the data we already have and create an impact. My name is Meet from Audience Digital. For more information, visit our website www.audientsdigital.com Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi there. My name is Luca Bredeveldt from the International Institute of Digital Marketing. Today, I would like to talk about 6 of the top benefits of email marketing. So let's get into it: Number 1: Creating targeted content Email marketing allows you to segment customers based on their preferences, such as, if they prefer one type of product to another. This allows you to create more personalized content tailored to a particular audience or individual. Number 2. Surveys and feedback. Surveys are a great way to determine customer preferences. They are also a fantastic way to receive feedback, as surveys of this nature are often interactive and engaging for the recipient. Number 3. Sales and ROI. Email marketing has an ROI of 4200%. Because you’re engaging with an audience that is already interested in your products, customers are more likely to make purchases from email. And because email is usually so targeted, you can really hone in on encouraging customers to make a purchase. It’s also a great way to follow up on leads or nurture existing leads. Okay. Number 4. Stay Top of Mind Email is a top communication channel, with 99% of consumers checking their email on a daily basis and 82% of customers saying they open emails from companies. With such a wide reach, sending regular emails at an adequate frequency is likely to keep you top of mind. Number 5. You Own your list Something that separates email from other social media platforms is the fact that you actually own your email list. Any social media account is vulnerable to being deactivated, while with email, your customer list is owned by you. And finally, number 6. Unique analytics. A function that is unique to many email marketing services is A/B testing. Essentially, A/B testing allows you to send two versions of a similar email to two different groups of customers, then assess the success of each email group by analyzing metrics. If the only difference was, for example, the subject line of each email, then the email with the higher open rate was more successful. You can run tests on subject lines, content, images, and frequency. So there we have it. An email has some unique characteristics that every marketer should utilize. It’s one of the oldest forms of digital marketing and it’s here to stay. For more information visit our website www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarke --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing My podcast will be in Romanian. Hey, numele meu este Loreta, de la Institutul International de Marketing Digital! Daca folosesti in strategia ta de promovare campanii de tip Pay Per Click folosind canale precum Google Ads, Facebook Ads, Instagram, LinkedIn, etc. atunci cu siguranta ai avut situația în care te-ai intalnit cu o multime de date. Care ar fi formula ideala prin care sa le clasifice si sa le analizezi? Daca iti pui aceste intrebari atunci cu siguranta ai nevoie sa citești articolul nostru de pe blog despre TOP 5 cele mai importante metrice de urmarit in campaniile tale de tip PPC. Pe langa faptul ca ne impartim cu ghidul nostru a celor mai urmarite metrice, vei gasi informatii despre definirea lor si care sunt cele mai bune practici prin care ai putea sa le optimizezi rezultatele. Cum se influenteaza reciproc, daca exista o norma universala de masura pentru fiecare si cat de important este bugetul in atingerea obiectivelor tale. Toti cunoastem ca o startegie nu poate fi numita de succes atata timp cat nu analizam rezultatele reale si gasim oportunitatile prin care sa atingem obiectivele campaniilor de marketing. Pentru mai multe informatii vizitati pagina noastra web: www.iidm.world unde vei gasi numeroase informatii cum sa-ti imbunatatesti performanța in mediul online si sa obtii cele mai bune rezultate. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Leroy from the International Institute of Digital Marketing. Today we’ll be talking about the marketing tactics of Disney’s super brand Marvel. We know that the brand carries a rich history but how has it come to be one of the most profitable brands of the 21st century? First and foremost we have Influencer marketing, there’s absolutely no question, Marvel employs top-tier talent with remarkable influential power. These influencers resonate with their characters on an intrinsic level. Tom Holland goes far enough as to do charities in character the brand has gone far enough to build entire casts of actors who double as influencers to their products. Secondly, the company is extremely skilled in both aiding potential frustration and extinguishing it. An adapted form of A/B testing in order to gain the right amount of audience investment. In turn, giving the audience exactly what they want. This constant controversy acts as a marketing tactic to not only create a trend constantly but also harbor expectations and hype. Whilst we’re talking about hype let's talk about Marvel's patience game. This company has managed to master the art of patience, allowing the audience to create their own organic content and their own organic speculation. Speculation in turn which causes leaks and these leaks are a constant fear to companies but not for Marvel. Marvel has a tendency of slowly releasing their own content to the public then denying it. This is a form of conversion through social media. Once the visitor becomes invested they have already won. Lastly, let's talk about what makes Marvel great, this brand has years of content, years of products and the fact that they encompass every single generation of people into this is what creates brand loyalty. Nobody is excluded. For more information visit www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi my name is Keletso from the International Institute of Digital Marketing How can content marketing help your Business? Search Engines are a reliable source for your audience to ask questions for their solutions, with content marketing you can create target-based content based on those keyword searches in order to rank on Google to convert the traffic into future prospecting customers for your services and products. However in order for this to happen, you need to have strong content that gives value, That's why Seo and content go hand in hand. Educational content takes the form of blog posts, product pages, your home page, and your company’s ‘about’ pages. However, it may also include tutorials, reviews, and other content that provides your customers with the resources and information they need to make educated purchasing decisions to persuade them from being interested in your services or products. Educational content should focus on reaching your target audience more about your business and offerings and focus on providing content that solves their problems and how your products or services relieve those issues, and how you can make their lives easier as a business. Education is the first step a potential customer takes when deciding whether a product or service is right for them. Before they can settle on a decision, they need to completely comprehend the choices accessible to them. This implies you want to have content that appropriately teaches your crowd individuals what you can give. "For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, My name is Joao N’vula, from the International Institute of Digital marketing. Today I want to discuss Social Media Marketing and What Every Smart Social Media Manager Needs to Know. Social Media Marketing involves using social media channels to promote a business by building an audience, engaging customers, generating leads, and driving sales. And one thing is for sure; by using social media as a marketing tool, brands have the chance to create a strong media presence by interacting with customers online. Social tools can also help to strengthen brand perception by communicating core values to a wider audience. This, in turn, opens up the opportunity to start conversations, grow business partnerships and expand the online community to win new followers and potential customers. Actively using social media is one of the easiest ways to reach a large audience and get the company or brand name in the heads of existing or potential customers. It’s clear how social media has added a new twist in comparison to traditional marketing techniques. Businesses or Companies that fail to adopt and adapt to a new more connected and interactive market, will inevitably fall behind in this cutting-edge and fast-paced digital marketing world of technologies. Are you ready to get started with social media marketing, and need more information? Please, visit our website at www.iidm.world, and thank you for stopping by at our youtube channel. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Hafsa wazeer from the international institute of digital marketing. Artificial intelligence for Digital marketing. * Artificial intelligence is transforming customer-facing services for digital marketers, by increasing efficiency and optimizing user experience. * Artificial intelligence stands out as one of the most efficient digital marketing trends anyone must look out for. * One common example of artificial intelligence across the web is the use of chatbots to provide customer services to users. While everyone else is asleep, the chatbot completes the work. * Artificial intelligence helps you to understand your audience better. They can analyze data to easily predict buying behaviors and decisions of your target customers. * Artificial intelligence also helps to improve user experience. * In fact, according to a study by trueNorth, 61% of marketers now say AI is the most important part of their digital marketing strategy and 80% of business and tech leaders say AI boosts overall productivity. For more information, visit our website www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Elijah from the International Institute of Digital marketing. So what is a digital marketing and how can artists use it to grow their audience? Well, digital marketing encompasses all marketing efforts that use electronic devices or the internet. Artists only really need access to the internet to use it, it's cheap and can be measured daily. It's much easier for an artist to pivot his/her art if one or two pieces are not performing too well. At least when compared to traditional methods. Digital marketing has many tools that artists can use to increase traffic for their business. Search Engine Optimization or SEO for example is a way in which artists can make their website rank higher in internet search results. So what are some of the main ways that professional artists use digital marketing? One of the things you hear most in the art community is to create an online portfolio. This is the main way that concept artists and illustrators, for example, find work. Artists can either use websites such as Imprint to display their artworks or even create their very own websites using resources such as Wix. It's entirely up to them. Something that customers appreciate the most is consistency. Artists can create consistency by making a schedule and sticking to it. For example, a good resource for posting is Hero post. Social media such as Instagram also has tools that artists can use to promote their work in front of a wider audience. Social media also allows artists to do their own advertisements on their platforms if artists wish to do so. Depending on the art career artists choose, blogs are a great way to create a community and breed curiosity about their work. It also helps to write thoughtful comments on other people’s art blogs. Creating videos on sites such as Youtube is a great way for artists to reach potential clients and improve their brand. Youtube videos also typically have a wider reach than most other video-sharing platforms. In conclusion, there are many ways for artists to market their art whether it be creating a portfolio, a blog, or using SEO. The digital marketing landscape has never been more open to creatives. For more information visit our website: www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrate --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hello, my name is Dominique, from The International Institute of Digital Marketing Do you own a business, and are wondering how to improve your online visibility to reach more potential customers? Here are five ways you can strengthen your business online presence: 1. Identify your audience and produce useful content on your pages Identifying your audience will help you plan and produce content that is useful to your audience. Your content should be informative on topics that will grab the attention of your readers. The more visitors you have and the more time they spend on your website, the higher your Google ranking will be. 2. Build an email list Building an email list will help you keep engaged with your customers. You can use an email list to inform your customers about promotions you are running, or inform them about a new blog post you just posted on your website. 3. Master SEO Search Engine Optimization (or SEO in short) is a great way to boost your online presence. Many people turn to Google to find a local business that offers the product or service they are looking for. Having great SEO skills will help you position your brand in a pool of potential buyers. 4. Be active on social media Social media is another great tool you can use to reach millions of potential customers. No matter how big or small your business is, you can use social media to achieve the following goals: · Increase brand awareness · Generate leads · Grow audience · Community engagement · Drive traffic to your website 5. Automate your processes Automating your processes will help you ensure everything is running smoothly. You can plan your email newsletter in advance, or schedule your social media posts or blog to go live at a later date. The automation will allow you more time to focus on other business processes. If you want to learn more about tools and techniques to help your business grow online, please visit our website: www.iidm.world Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, My name is Cynthia and I am from the international institute of digital Marketing I am going to discuss a few digital marketing strategies that a fashion brand can adopt. There are a lot of fashion brands out there, so how do you differentiate yourself from the rest? That is the true difficulty. An excellent digital marketing plan is a fantastic solution for this. There has been a noticeable change in consumer behavior over the past few years especially when the covid 19 pandemic started. Consumers are a lot more digitally aware and want to purchase items online. How can you make their shopping a lot easier for them? 1. Retarget consumers -You can target these visitors by offering them reminder adverts that prompt them to recollect a product they saw previously. 2. Holiday promotions -You can send out emails to your subscribers over the holiday season telling them of discounts on a variety of products 3. Style manuals -You can develop style guides on the internet if your fashion brand's product offering contains a variety of apparel products 4. Influencers - Work with influencers with a huge following, such as fashion bloggers and vloggers, to better cater to your target demographic. 5. Engaging with your target audience on a regular basis is another strategy to establish brand loyalty 6. Video marketing is very important 7. Your fashion E-commerce site must have - excellent photographs, a 7. fantastic internal search engine, Personalized Search and Social Media Marketing, Customer Reviews from Real People, and lastly Buyer Protection Assurances. In conclusion, Digital marketing gives you all the tools you need to engage with your audience, raise brand awareness, and enhance profits. For more information visit our website at www.iidm.word. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing One of the most important things that can determine the success of a business is marketing. Marketing helps strengthen a business, even bigger businesses still rely on marketing to reach their customers or clients. No matter how great a product or service a business offers, if people don't know the existence of the business it will be difficult for the business to be successful. Apart from building brand awareness, marketing can also increase sales and grow a business. With good marketing, customers can understand the advantages of the product or service offered by a business compared to the products or services of its competitors' businesses. Good marketing can also help a business reach its target audience and increase its customer base. In today's digital era, digital marketing (digital marketing) has become a new method that plays an important role in marketing a business, especially businesses such as online shops. Digital marketing can build, enhance and maintain the reputation of a business online across all digital platforms. With the increasingly easy access to the internet today, the number of internet users is increasing every day. People spend more time on the internet. Shopping activities are now mostly done online, this means offline marketing is not as effective as it used to be. Digital marketing helps a business reach more audiences than through conventional methods. Besides being able to reach more audiences, digital marketing is also more cost-effective and scalable. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Good day everyone, my name is Migcobo Austine Fuma. I am a Digital Marketing Analyst at the International Institute of Digital Marketing. Today we will be Talking about the advancement of Digital Marketing. Digital marketing has become the preferred method of reaching a large audience. This has resulted in the traditional marketing platforms losing customers. Digital marketing has proved itself more effective than traditional marketing. It can target people by their search history or their demographics, so it can deliver valuable content to the desired audience when they are looking for it. In 1994, Yahoo was launched, and it became the world's most searched website within the first year. This marked the beginning of a digital marketing shift, which included the creation of search engines like google. Recent studies show that the top social networking sites that are mostly used by marketers are LinkedIn, Instagram, Twitter, and Facebook. It is important to know what you have encountered in order to find a way to solve a problem. Digital marketing is no exception. Understanding how digital marketing has advanced is essential to understanding how to make it the most effective way of marketing. The International Institute of digital marketing (IIDM) offers a wide range of digital courses that will help you become a digital marketer. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Antonio Kavran from Audients digital and my question is: What does Financial Freedom mean to you? If I were to guess, you would probably describe financial freedom as not having to work unless you want to. At the end of the day, freedom means you are in control of your finances and your life choices. The truth is that many people are frustrated working their tails off, and even more feel boxed in and unsure of their future. Would you not choose an alternative if you could? There is no limit to how you can build wealth and achieve true financial freedom. Ultimately, financial freedom looks different from person to person, but the important aspect is the freedom and control to do what you want. Financial freedom is different for everyone. Many people define financial independence as owning their home and nice car, not owing anyone anything. They think that is a good way to live. Others might say they want assurance that they have a certain amount of income coming in and are not dependent upon anyone so they can travel the world worry-free. Still, others might want to fund charities, do mission work, or give money to help others. There are no wrong answers, but we do need a destination. Think about what it means to you to be financially free. Once you know what it means to you, it’s time to calculate how to accomplish it. For more information visit our website www.auditentsdigital.com. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org For Course Details: https://thedigitalmarketinginstitute.org ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Umit Arslan, from the International Institute of Digital Marketing. Did you ever think that Lego can teach us some basic concepts of Content Marketing? Yes, those colorful bricks that you stick one to another. Let’s explain how. On a Lego set, you see the picture of the completed kit on the cover. So the final point is in front of you. In content marketing, you should know your purpose and where you would arrive at the end. You can write a blog for your brand or you can make an affiliate. If you define your goals clearly, every step you will take will be consistent. When you open a Lego set, you find a list of parts and some baggies with labels. You must be organized like a Lego set. Before starting, you can list the design tools that you will use in your creation process, then classify the visuals and so on. Getting organized will help you to save time. The next step is using your creativity. Your content is your playground. Choose the subject you love to write about, find attractive visuals, combine them and talk with your own words. Try to be unique and original. And also use your imagination as a child! Content marketing is easy to learn but hard to master. You need to be familiar with the tools and graphics. Like playing with a Lego set, if you practice, you will develop your hands-on skills and dexterity. Hard work will pay off but be patient, it takes time. In the beginning, you won’t get maybe the results you want. But in time, if you have valuable content, if you promote it on the Internet, if you use SEO techniques, you will see that your blog will be more visible. Finally, content marketing is funny. It’s like playing with your toys. You must only know where to find the bricks and how to connect them to get a result that matches the picture on your mind. In this world, you have endless possibilities. So open a page, and start to play! For more information visit our website: www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing I'm Tricia Murray, a digital marketing student with the International Institute of Digital Marketing. My topic is “your digital footprint is your brand for life” What is a digital footprint, the information about a particular person that exists on the internet as a result of their online activity? It is very important that you think carefully before you post. This could result in future loss of employment, damage to one’s character and rejection for future employment, loss of business, etc. It could be seen as fun and games to write anything you please, however, there could be repercussions in the long run. “Be wise in your presence online”, professionalism, proper attire, good communication skills, etc. “Think before you post it could cost you dearly”. Your presence online is your brand identity and should represent well. Simply stated, a digital footprint is a trail an individual leaves behind when one goes on the internet. Your activity on social media platforms, website, browsing history, online subscriptions, photos and videos uploaded, anything that is linked to your name and email address. Digital natives frequently put their names on everything online so their footprints are very extensive. In considerations, one can decide what personal information they share by tweaking what is made public. There are third-party tools that exist that are available to manage parts of one’s digital footprints that are not known to an individual. It is more imperative than adults guide the younger generations who have grown up in a social and digital environment to be cognizant of what they are posting, which could affect their future is the most critical step. If these youngsters are not properly motivated very little direction will be compelling for them to follow. Your digital footprint is your brand identity in a global world that is long-lasting. Everything you do on the internet is traceable and can not be destroyed. Your future depends on it and requires careful actions on the part of the user on the worldwide web. Professionalism and good friendly manners are required. Your brand is a marketing tool so use it well and making improvements to your digital life is a continuous lifelong goal. Think before you post. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #ma --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing A novel coronavirus (COVID-19) was identified in 2019 in Wuhan, China. This is a new coronavirus that has not been previously identified in humans. As the effects of Covid -19 are felt around the world the Real estate is being impacted in many different ways, depending on the region and asset class. I realized that we are facing a new reality and that this reality holds within it great business opportunities, there is a need to reconstruct how we operate and there is an opportunity for creating a new business or work value in the Real estate industry. The housing situation in most African countries is characterized by overcrowding, inadequate and dilapidated infrastructures, poor access to essential services such as water supply, electricity, and sanitation facilities. Covid-19 is a highly contagious viral disease that requires sustainable isolation and social distancing for it to be effectively contained, especially in overpopulated cities. Most low-income and middle-income houses in Lagos, for example, were not designed to meet these requirements. This has a negative effect on the spread of these diseases and as such people will move and demand house types that meet the isolation and distancing requirements. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, I’m Tanya Prinsloo from the International Institute of Digital Marketing. As technology is evolving, we are seeing some interesting digital marketing tools on the rise. Ever wondered if you are talking to a human or a bot on the other end of the line? Chatbots are a digital marketing tool transforming the customer service landscape and changing the way businesses interact with customers. A chatbot is a computer program that simulates human conversation through voice commands, text chats, or both. Chatbot, short for chatterbot, is an artificial intelligence (AI) feature that can be embedded and used through any major messaging application. This digital marketing tool is used by organizations to engage with customers through various customer service channels like email, phone, SMS, and social media. Chatbots are reshaping online services and continuously improving customer experiences. Many businesses are moving to integrate automated AI-based solutions such as chatbots to provide faster and cheaper customer services. As the digital marketing scene continues to evolve, it is important for businesses to find solutions and improved ways to connect with consumers. For more information on Digital Marketing, visit our website at www.theinternationalinstituteofdigitalmarketing.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing My name is Saleem Abdulhadi from the international institute of digital marketing. Sport has also become digitized and so have its marketing and communication strategies. But what are the elements that make up digital marketing for the sports industry? Let’s start with a not insignificant fact: many people love to play sports. Suffice it to say that, according to FIFA, more than 260 million people play soccer, or 4% of the world’s population Basketball, for its part, also has a large number of fans: there are an estimated 400 million players around the world, both professional and amateur. This means that there are millions and millions of people who engage in sports every day, who could become customers or users and who therefore constitute the target audience of many companies operating in the sports sector. One of the great advantages of digital marketing is that it has all the tools to create and exploit new touchpoints. digital marketing is worn on the wrist Among fitness bracelets, shoes with tracking devices, smartwatches to download sports and wellness applications, wearables are becoming more and more widespread, becoming an increasingly important product category of great interest for the main players in the sector Wearables, first of all, are a valuable source of data. Not only do they record individuals’ workouts and performance data, but they also track their habits and behaviors, reporting, for example, the most followed route, training times, favorite circuits, etc. The digital marketing of sport is also that of influencers Another way for digital marketing to grow and consolidate a given sports business is to exploit the digital dynamics of influencer marketing. No longer just sport In addition to representing an increasingly important business, it is also a sought-after territory to conquer for all new technologies and digital solutions, since it has specific characteristics that are fundamental for digital marketing: the importance of the experience, the centrality of the human element, the strong identity relationship. This is in addition to a strong ability to build emotionally involving stories, which is the basis of modern, effective, and essential digital communication. For more information please visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcomp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Digital Marketing Ethics With the rise of social media and instant messaging culture, it has become easy to post anything without considering the consequences of Digital Marketing Ethics. It’s increasingly important for every digital marketer to become more conscious of their messaging style, content creation strategy and its impact on society as a whole. This includes reflecting upon reasons behind business conduct whilst online. Violating Children’s Privacy Laws YouTube came under fire recently for violating children’s privacy laws, specifically by collecting data from children under the age of 13. Following an investigation by the American Federal Trade Commission, YouTube now plans to end its practice of using targeted adverts on videos that children are more likely to watch. The notion of privacy violation, especially when children are involved, is shocking, and it forces us to examine how — and why — digital marketing works and what role the marketer plays in this. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Reneilwe Nyeleti Bianca Shirilele from the International Institute of Digital Marketing™. Amongst other things, I am African. Mixed. Culturally, not racially. I identify as a young woman belonging to the Vatsonga people of South Africa, who originated from the Central and East African regions and settled down in the southern parts of Africa. I can be found in Mozambique, in Giyani, in Zimbabwe, in Swaziland. You name it, I am there. My language belongs to one of many Bantu languages. I am known for my bright and colorful designs and upbeat music. I am part of Africa, I am Africa. I have other siblings, too, 51 of them; the Kenyan, the Malawian, the Zambian, the Tanzanian, the Angolan, Ghanaian, ku hlaya i ku xurha. (they are too many to count, albeit equally important. Such is the knowledge passed down to us by our grandparents and uncles, who then become our ancestors. Such is the importance of knowing your history to know your identity moving forward. And forward we are, in the digital era, in the covid-era. An era where we cannot meet and be jovial as in the ancient days. An era where our young ones seem indifferent to our teachings and histories as part of the African fingerprint. In an era where digital marketing is the new norm, and instead of rejecting our cultures and wearing eurocentric principles, we can adapt our African versatility in arts & culture, our own start-ups, and to the world. This is how we can preserve our cultures as African people in the digital marketing age. The future of African Cultural Sustainability is still bright, we adapt. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi my name is Mische Fernandez from the international institute of digital marketing Musicians need to learn digital marketing now and why. Let's start with What is digital marketing? Digital marketing is marketing on digital platforms, such as social media, Emailing, and website content. It is a way of connecting to people and businesses in a more efficient and easier way for both businesses and customers. Digital marketing saves time and money. When you create music you’re creating a product, most independent musicians don't think of their art as a product or what they do as a business because for years we have been told that art isn't a “real” job. However, a lot of time and creativity goes into creating music as well as learning sound engineering which is not easy. Once the creating and editing process is done now you need to market your music to people, and you're most likely going to do that on social media, this is indeed digitally marketing your music. Digital marketing goes hand in hand with being a musician, they fit like puzzle pieces. You don't need to be extremely talented these days, you just need to learn good digital marketing skills. For more information visit our website www.thedigitalmarketinginstitue.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#iidm #Digital #Marketing Hi, my name is Michaela Kruger from the International Institute of Digital Marketing. As you see by the title of this video, I am going to give you the perfect brief recipe to use that can help you successfully market to Gen Z. This is everyone born from 1995 upwards. Gen Z can be a very tough crowd to market to. With a generation that spends almost all of their time online, we lose interest very quickly. The first ingredient in this digital marketing recipe would be to create content that is relatable to Gen Z. So what exactly does this mean? Therefore, you will need to use: - Memes (photos or videos that are humorous and copied and easily spread by internet users, often with slight variations) - Short TikTok styled videos - Aesthetic videos/content. This includes videos that follow a specific theme, whether this is a bright & clean feel or a dark and moody feel. * DO NOT abuse the use of popular acronyms or slang as this might make you seem like you’re trying too hard to fit in. * Gen Z is the more racially and ethnically diverse group therefore be relatable. * They are often well informed about environmental issues and tend to support brands that care for the environment. * Using relatable people in marketing campaigns works really well! Moving on to some clever marketing tactics you could use. * Gen Zers are interested in brands that create an opportunity to collab as well brands that engage with their customers or potential customers. So, this means that Gen Z should be able to: - Participate in a product review - Creating content for brand competitions - Being able to send in product idea submissions and attending brand events. 70%-74% of Gen Zers have had social media profiles since the age of 12! Therefore, it is a great idea to use Social Media platforms such as Tik Tok & Instagram to gain attention and popularity. * Entertaining content always wins! * Use Influencer marketing smartly! Using micro-influencers with a following between 5000-10 000 yields better results than influencers with hundreds of thousands of followers. I have highlighted quite a few good tactics that are guaranteed to work. So just remember the most important points are to ensure that your digital content is exciting, new, relatable, simple, and entertaining. Use social media and create short videos as this seems to be most successful. Ensure that your brand engages with its customers and cares about environmental and social issues. Thank you for listening. For more information visit our website www.thedigitalmarketinginstitute.org/. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp # --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Mia Visser from the International Institute of Digital Marketing. I will be speaking about how traditional media and how the digital media has surpassed it, why it is a better option for businesses today. Traditional media has been the main way of giving the business exposure and growing the brand so that customers can know and remember your brand as well as show loyalty. As technology starts to evolve throughout the years, mass media changes from print to digital online as the old turns into new. It can be described as promoting your business or product, it is the component of marketing that helps utilize and produce online digital technologies such as desktops, mobile phones through the use of the internet, email, blogs, and text. The business world could grow their market and promote their brand on a bigger and better scale. The best strategies for the digital era include customer experience for businesses. 1. Social marketing 2. Video Content 3. Email content 4. Analytics marketing 5. Content marketing The easiest way to increase and stay in the loop with the latest trends of business market-related strategies is to show the customers that the company is embracing the digital age and it will as a result show that customers views and data collected through SEO’s and online analytics, improvement of business and customer experience related queries. For more information visit our website www.digitalmarketinstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#iidm #Digital #Marketing Hi everyone and welcome to my podcast! my name is Kaitlyn Le from the International Institute of Digital Marketing and the topic I’d like to talk about is giving you advice on how to become a be a successful influencer Nowadays, influencer marketing has gained popularity more than ever. So why not do something you're most passionate about and follow your own dreams to become a successful influencer! To do so, I’m going to go over step by step by sharing 4 ways you can boost your social media presence to start your journey! The first step is, you need to identify your niche. It could be any topic that you are most passionate about to continuously produce material for. It is important that you stick to your niche and research what kind of content you will be able to produce. Your niche can be anything that makes you feel the most enthusiastic to spend time talking about your business. Once you are able to determine your niche, it is important to be consistent with the branding of your business. For your audience to notice you, you will be better known when your audience sees that you're posting on a daily basis. The more individuals you connect with, the higher your potential you can influence. To be able to expand your online community, consistency is key! The best way to help branch out more followers is a good idea to reach out to other influencers who have a similar interest as you. By building a social network, you will have a higher potential to get collaboration, shout outs from other brands and it will also help increase brand awareness for your content. Including hashtags is beneficial to reach out to other influencers and is useful to utilize to gain a number of visitors. Lastly, create engaging content. The interrelationship between people and content determines one's power to influence. As a result, our capacity to persuade others to behave is a variable. Because the more individuals we connect with, the higher our potential influence, the material must be pushed by influential people. The biggest influence equals directly contacting those who will take action, therefore individuals must be able to connect with the material on a personal level. Thank you for listening to my podcast and I hope this guide can help you push towards your goals of becoming a successful influencer! Outro: For more information visit our website www.digitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingco --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi there. My name is Fatimah from the International Institute of Digital Marketing. Digital marketing allows businesses to thrive under its deliverable service; it unraveled its powers during the onset of the Covid-19 pandemic. It also extinguished Covid fears through easy online navigation. I call it the best of all worlds. Firstly, it gave the means to complete activities digitally, and selected devices could process orders, complaints, refunds, etc. Additionally, to curb Covid-19 spread, and resolve lax services, consumers were provided with a reasonable solution; to digital shop. The role of social media analytics to target age range, and trends, also uplifted digital marketing as businesses could measure product reach and value. Digital marketing encompasses subtle techniques that, without a doubt, improve the online shopping and navigation experience. For more information about digital marketing visit our website at www.thedigitalmarketinginstitute.org Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is DeAnne Dato-on from the International Institute of Digital Marketing. Let’s talk a little about using digital marketing as a musician. This is something that’s very important to me as both a musician and a marketer. The music market is extremely broad and rapidly growing. It is estimated by 2022, the number of subscribers subscribing to a paid music streaming service will reach 350 million. That's a lot of people out there, ready and waiting to hear your music! So how do you put together a great music marketing campaign? Well, I’m here to give you some tips to help you get started. 1. Define the target audience. Your target audience is who you target with your marketing campaign. Figure out what type of listeners you are creating music for. 2. Analyze the market. Study and identify your “competitors”. What makes you different and what makes you stand out from them? What can you offer your audience that your competitors can't? That is what you highlight. 3. Specify your goals. These are both your long-term and short-term goals. What do you want to accomplish? Release an album by a certain date? Write that down. What do you want to communicate to your audience through your music? Write that down as well. 4. Grow your social media presence. With 3.96 billion people worldwide using social media, this is a must in your marketing campaign. Post your practicing and your songs, create music tutorials, and engage with your audience on a human level. 5. Network with other musicians. Find social media influencers and other musicians on social media and invite them to collaborate with you. Start with smaller influencers and gradually reach out to others. 6. Get a website. Although social media is optimal for engaging and reaching out to your audience, a website is your brand. It's your portfolio with your music, your bio, lists of concert dates, and so on. 7. Create an email newsletter. Now that you have a website, you can collect the contacts of your audience. Employ this tool to inform your audience of music release dates, concert events, and other music events you are planning. 8. Build your electronic press kit. Your EPK is a central location of all your assets that editors, bloggers, radio directors, and the media will see. 9. Get on playlists. With the majority of music listeners on music platforms such as Spotify, Apple Music, Soundcloud, and Amazon Music, it's time to reach new listeners by getting on playlists. This is the surest way of getting your music heard. 10. Release singles from an album early on. Plan to slowly start releasing your music from your album on, building audience engagement and interest with each one. Treat each single as a mini-release, each with its own round of social media posts and press. And those are 10 tips I have for you for getting your music out there. Thanks so much for listening and don’t forget to like and subscribe to IIDM. Talk to you later. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hello, my name is Chi Truong and I’m from The Digital Marketing Institute. Today, I want to discuss how Non-Profit Organizations can use Digital Marketing to promote their organization and fundraising campaigns. Due to the lack of resources, a not-for-profit firm would face a huge amount of challenges when they want to promote their fundraising campaign. How to create the messages and how to increase the engagement when they have limited resources. Thanks to the development of digital marketing. Nowadays, they can run a virtual fundraising campaign without wasting too much money Following are some first steps that would make their beginning easier. 1. First is Building a credible website: A website with good design, clear information, and can answer all contributors’ questions will be the backbone of digital fundraising. You could forget about coding or HTML because many places provide free website builders. 2. The second thing is creating multiple social media channels: Because today, people will not only limit their activities on a single social media platform. They use Tiktok, Instagram, Facebook, Twitter, Reddit. If you can create multiple channels to share your story, you have a bigger chance to engage more supporters. 3. Having a story to tell: One of the essential things of digital fundraising is your story. When you already have a solid backbone to welcome your guest, as well as the tools to communicate, you are still missing something. And remember to tell the story not only about the problems but also how to solve them. To wrap up Thanks to the internet and technology, non-profit organizations have a bigger chance to connect more givers through social media. However, they must have a true story to tell, and informative website, and an excellent social media strategy. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#iidm ##Digital #Marketing Hi, my name is Brandon from the International Institute of Digital Marketing. What are Personalized Pop-Ups? Nine out of ten times a pop-up will show up on your screen, while your eyes are glued to the information or pictures you are scrolling through on the web, and then suddenly this pop-up has all your attention, well that's its main purpose. To catch the consumer's eye with big red SALE Signs ready for those Freddy fast fingers to click on it, and don't you ever wonder why those sales are exactly what interests you? The reason behind it is because Google and other parties pick up the algorithm on what you search for and place those perfect red hot sales right in front of your keen eye. Is that not convenient? Pop-ups have also been a favorite to digital marketers and it is not hard to understand why, you can personalize them, You can trigger different pop-ups on different pages depending on nature and based on consumer behavior. Since pop-ups are the first thing a user will see and since they are fully customizable you are able to fully indulge in making your brand POP excuse the pun. It is pretty safe to say that the idea of a pop-up ad is certainly a genius one, with the innovative concept of digital marketing at its finest, as well as the convenient and easy-to-use pop-up advertising Tools and methods, it certainly has your Ideas POP literally and figuratively. For more information on Digital Marketing, visit our website at www.theinternationalinstituteofdigitalmarketing.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#iidm ##Digital #Marketing Hi, my name is Bradley Webster from the International Institute of Digital Marketing. Digital Marketing is a great way to interact directly with your audiences in unique ways that simply aren’t available in any other medium and comes with many benefits. Digital marketing is cheap and gives small, start-up businesses a way to advertise when they normally wouldn't be able to afford it. All you need to start is access to the internet and a smartphone or computer. Using this information, it is easy to adjust the path your first campaign will take. If things are going well you simply need to keep up what you’re already doing. If it isn’t going well, you can view the feedback people give so you can get an idea of what to try next. Whichever way you decide to go with your campaign, you can take pride knowing that it will be able to reach a global audience. When you post on social media, people from all around the world will be able to see it. This makes the results and feedback from your posts potentially limitless. You will be able to segment your audience based on their preferences or classifications, which will be simple with the help of software algorithms that can help classify the kind of customer you want. Finally and most importantly, Digital Marketing allows for the most instant and simple way to engage with the communities that you create with the help of multiple social media platforms. This allows you to respond to feedback, clear confusion, and make your community feel appreciated which in the end also helps to build your brand and generating sales. It is also a fantastic way of gathering information directly from your clients, allowing you to make educated decisions to promote and grow your brand. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Socialmedia ##Digital #Marketing Hi there, my name is Sesi and I’ll be sharing with you 8 tips on how to increase your engagement on social media. There is a lot of content online. Anyone can create content. Moreover, it is more challenging to get engagement from content consumers. So how can you make sure to increase engagement for your content? 1. Create Authentic Content People who consume your content are able to pick up whether your content is authentic or not. So just be yourself “Nobody is you and that’s your superpower” 2. Tell a Story Telling a story is a great way to keep consumers engaged and hooked to your content. 3. Ensure Thought-Provoking Content This can be done by painting a picture with your content, asking questions, basically letting your audiences’ imagination run wild. 4. Give your audience a voice People love sharing their opinion and they also love to be heard. 5. Grip the audience with the intro First impressions are everything. This also applies to creating content. 6. Get to the point Getting your point across in the most concise way is key to maintaining your audience interested. Breaking up paragraphs and sentences is also advisable. 7. Make the Content Shareable Giving your audience an opportunity to share your content is a great way to increase engagement. 8. Back up your words with evidence Backing up your content with evidence by linking credible sources, is a way to build credibility and trustworthiness amongst your audience. So it is evident that engagement is key. In a fast-paced world, it is key to know how to grip your audience as early on as possible by getting straight to the point, whilst remaining authentic. This will keep your audience coming back. All the best! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Linkedin #Digital #Marketing LinkedIn has probably become one of the best networks to generate leads. LinkedIn offers several personal ways of identifying those potential leads, engaging with them, and ultimately turning them into customers. According to recent research, the most significant discovery made is that most B2B marketers feel that LinkedIn is the best place to win or secure leads, and most corporate website visits originate on LinkedIn. Hi, this is Afshin from the International Institute of Digital Marketing - I've compiled five powerful ways for you to start finding leads on LinkedIn right away. #1: Create a Strong Company Profile So all you have to do to get started is create an official company page. It's completely free to start your own Linkedin page. Just enter your company name and upload a professional image that showcases your brand. #2: Post Actionable Contents Now it's time to start sharing solid content. No matter what type of content you choose to post, I recommend having 10-15 published posts on your LinkedIn Page to boost credibility. #3: Head-Hunt for individuals LinkedIn has a powerful tool that allows you to search for individuals with high accuracy. You can customize your search by location, mutual connections, or skills #4: Follow the Official LinkedIn Marketing Blog Linkedin has been building the resources to attract more users to their site - The LinkedIn Marketing blog. With just a little bit of regular reading, you'll be able to implement new ideas which could boost your lead generation. #5: Utilize InMail With InMail activation, you can directly message or contact anyone on LinkedIn. This states that the individuals you've found and the relationships you've built in groups can be leveraged in a more personal format by reaching out to them. I would highly recommend using LinkedIn as a complementary B2B lead generation tool to extract your digital presence. For more info pls visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Digital marketing could help artists 1. We are going to talk about how digital marketing can help artists 2. So naturally, when we think of marketing art we think of art galleries, now art galleries have always been a cool and nostalgic way for artists to display their art. 3. But we feel that you need a little bit more exposure during these tough times and we can achieve that through digital marketing 4. Here are a few benefits of art marketing through digital marketing. 5. Saving money on fuel. No need to drive far and wide to find art galleries instead everything can be done at the touch of a button via digital platforms or apps 6. When you use these platforms and post your art, It reaches a larger and global audience in a shorter time than it would be using traditional methods. 7. There are many social media apps such as Instagram, Twitter, or Facebook that you can use to promote your art. 8. Then there are apps designed for art display such as Pinterest, Patreon, ArtStation, and DeviantArt. 9. It's very inexpensive, it is completely free to open a social media account and art app accounts. 10. Some apps give you premium features that could lead to better marketing but that is completely up to the individual. 11. On most of these apps, you could write a bio which would lead to your audience understanding you a bit more and learning more about your style and artistic views. 12. You will get a better idea of what people think and will eventually lead to you creating a bond and building trust with your customers. 13. Another way of displaying your art is Websites 14. When you have a website in which you consistently post your art designs it would be as if you have your very own digital art gallery. You could display your art as well as other people's art that you admire. 15. On your website, you could write a blog now, writing a blog is an effective way to drive attention to your art and give people a little insight into your inspirations or the story behind your specific art piece. 16. Your website will serve as an online portfolio and people will get to see what type of art you are into and what style you follow. 17. You could visit other art websites and view their art and engage with them and who knows it could lead to a collaboration. 18. Digital Marketing is a way to create well-deserved awareness for your artworks. 19. Increase your audience and lead to a better understanding and engagement with your customers as well as with other artists. Alright thank you for listening I've been Abdul For More information visit www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing You may be wondering where to invest the most time and effort and which type of marketing will bring your company the highest returns: digital vs. traditional marketing. Deciding between digital and traditional marketing comes down to what your audience is looking for in your marketing. Your audience could enjoy an even mixture of digital and traditional marketing. To determine whether you should focus on digital or traditional marketing, you should research your audience in depth. Discover their preferences when it comes to marketing channels, then focus your efforts on those channels. Remember to keep your business resources and goals in mind and choose the channels that let you make the most out of your marketing efforts. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Chatbots #Digital #Marketing Hi my name is Cameron Fisher from the International Institute of Digital Marketing What is a chatbot? A chatbot is an automated tool used to mimic human conversation. Chatbots first made their appearance in 1966. They are used in the following ways: * On social media to connect with an audience * In mobile games * On business websites * On numerous digital platforms with millions of users The most common place to find them is on websites. Not all chatbots function the same way. Depending on the software and intended purpose of the chatbot, the reliability of such a tool varies from one to another. There are no humans involved. It's crazy to think that once upon a time talking robots were only found in movies. How does a Chatbot work? Chatbots are able to communicate with individuals through Natural Language Processing (NLP). The chatbot receives the text from the person typing to them and interprets it in a way that a human would. The end product is an answer which hopefully satisfies your needs or request. My experience I personally have encountered a chatbot on a service provider's website, Vodacom. To say the least it definitely caught my eye as it was my first time seeing a chatbot. My prior experiences with customer services were not the best so instead of calling or emailing them, I used the chatbot. I was impressed at how these automated software tools were put in place to help me. Younger folk would most likely experiment with a chatbot whereas the elderly will probably opt for the traditional phone call. Conclusion In conclusion, chatbots seem to be the future of customer services and may just take over more human jobs. These occurrences may have been thought to be impossible, but the future is now. For more information, visit our website at www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Boitumelo Motlhaga from the international institute of digital marketing. Today we are going to talk about the 7 digital marketing tips for a successful fashion brand. Effective digital marketing ideas will drive the audience to buy, and finally, turn them into loyal customers. There are a lot of digital marketing ideas for your business that can make it confusing for you as to where exactly to start. Here are 7 tips to create successful digital marketing for fashion brands. Tip number 1, create a website. As a fashion brand, you need to build a website. Your website is the home of your brand where people get to visit, discover about your business, and build some connections. Tip number 2, have a smartphone presence. People are constantly on their phones rather than desktops, as a result, this leads them to browse the web with their smartphones. Your website must resize content according to the screen it appears on. Tip number 3, be present on social media. Your brand needs to have a consistent presence on major social media platforms, this is where you will get a majority of reviews about your products. Tip number 4, work with influencers to promote your fashion brand. Research about some popular fashion bloggers or vloggers who have a large following on social media, or even celebrities too. This will really create a huge impact if they mention, review, or wear your products. Tip number 5, remarket your fashion brand. When users visit your website or see your ad for the first time, they are less likely to respond. Remarketing involves targeting people who have already visited your website. Tip number 6, start a blog. Blog posts create a landing page for your audience to find you with. Make sure to maintain your blog and make it SEO optimized so that it ranks high in search results. Tip number 7, invest in fashion giveaways on Instagram. Organize a giveaway of some of your products and ask people to follow you, tag their friends, and comment on your post that features the giveaway. Digital marketing affords a massive reach and maximum engagement with the audience. Your brand will constantly be exposed to new users and as a result, grow more and more. For more information please visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digi --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Covid-19 #Digital #Marketing #IIDM I am Azola Mvandaba from the International Institute of Digital Marketing. Businesses have suffered a huge loss of sales due to the pandemic covid-19, that took over the year 2019. Small businesses have suffered more in this pandemic worldwide by the following transitions: * Changes in consumers buying behavior * The use of digital platforms as the main tool to engage with customers Therefore, in this podcast, I will be sharing with you the strategies to survive this pandemic as well as to assist your business to generate more leads by reaching out to a large target audience. But how? well for more information visit us at www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Digital #Marketing #IIDM Do you own a start-up and want to start building your audience online? Get more people to discover the products and/or services you offer? Hi, my name is Avinash from the Institute of Digital Marketing. Today I’ll be sharing with you the 5 best Digital Marketing strategies. It has always been a very exciting and adventurous feeling of having your own business. But promoting it on digital platforms can somehow be very challenging and overwhelming. Which channel would be the most appropriate for your business, who will be your targeted market? How to start and build your online presence, while acquiring potential customers and still offer quality services and/or products. If you are not well prepared for a proper Digital Marketing ​Strategy, you may face the uphill task of promoting your business. Subsequently having a clear strategic plan helps to communicate your unique selling point (USP) to your target market. Here are 5 best practices that will guide you for a successful Digital Marketing Strategy. 1. Define your strategy 2. Define your buyer persona. 3. Create a professional website 4. You should also consider the impact of E-mail Marketing 5. And finally invest in Social Media Marketing On platforms such as Facebook, Instagram, LinkedIn, Youtube and Tiktok For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Digital #Marketing #IIDM Hi my name is Andre Raul from the International Institute of Digital Marketing And today I’d like to speak about the importance of Digital Marketing in the Language industry In a nutshell, the language industry is an industry dedicated to facilitating multilingual communication, whether it is orally, written, or through the usage of sign language, comprising activities such as translation, interpretation, copywriting, language teaching, localization, globalization, transcription, editing, and so much more. Prior to Digital Marketing, the industry was monopolized by 3-5 major organizations, which had the financial means to use advertising methods that proved to be too costly for a regular freelancer or professional. Nevertheless, with the surge of Digital Marketing, such professionals were allowed to use free tools such as Google listing, social media, and many others to put themselves out there and create a digital footprint. In addition, the digital marketing paid tools proved to be more affordable than the other advertising methods. For more information visit our website www.iidm.world. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#COVID-19 #Digital #Marketing Hi, my name is Zweli. I’m from the international institute of digital marketing. Covid 19 outbreak presented threats and opportunities in the retail industry. Threats are that businesses are closing down due to unprecedented challenges. As we never experienced it before. Lots of companies closed down, people lost their jobs, etc. And opportunities are innovations such as digital marketing and eCommerce. Digital marketing comprises advertising goods and services through social media platforms. E-commerce consists of selling goods and services online. Therefore, customers can still shop and satisfy their needs and services without literally going to the store and getting infected by Covid. Such innovations will add value for all stakeholders in retail businesses. That's customers and employees. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, My name is Ziyanda Majodina from the International Institute of Digital Marketing, and in this podcast, I will be discussing how digital marketing has affected the millennial era. With the ever-changing world of technology, digital marketing has proved to be a sharp tool to use in corporate industries as well as means to cultivate new careers for the youth. A fast-growing field like influencing, content creation, digital portraits and painters, graphic designer, the list goes on. Influencer marketing is used to attract a relatable and desired market. The image of the influencer closely aligns with the narrative that the hiring brand seeks to portray. The influencer and the brand collaborate creatively with ideas that will potentially have an impact on the audience. Social Media platforms such as Instagram, Twitter, Tik Tok, and Facebook are the commonly used platforms to promote this type of marketing. What makes influencer marketing so effective is the relatability that is prevalent between the influencers themselves and their followers. The opinion of an influencer is seen as trustworthy which plays a huge role in encouraging a customer’s buying power. Tips on becoming an Influencer: 1) Know your passion or as they say it ‘’have a niche’’ 2) Identify your strongest social media platforms 3) Formulate content strategies, learn more about the digital marketing industry so that it becomes easier for you. 4) Partner and collaborate with brands and other influencers. To know more about digital marketing, you can study online with the International Institute of Digital Marketing. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Digital #Marketing #IIDM Your brand is your company's most valuable asset since it personifies your firm. The way your company looks, sounds, and performs has a direct impact on how existing and potential customers view it and your content. Whether you write blogs every day or once a week, it's critical for your company to set a timetable for content uploading and stick to it. It can be confusing for your clients if the quality, quantity, or timing of your material is inconsistent. Maintaining a consistent strategy not only improves the customer experience, but also helps to establish credibility, reputation, and brand trust. It doesn't have to be a tough or time-consuming process to create content, but it does have to be consistent and valuable to your audience. Begin by establishing a collaborative document that contains all of your content ideas as well as a publication schedule. Assign each team member due dates and critical duties, and elect one person to oversee the project. Demonstrate how your company gives back to the community or congratulate a new hire through posts to your social media accounts. One of the reasons why people follow business accounts on social media is because of these milestones. You're strengthening a relationship that will continue for years by allowing them to get to know you and your persona. It's critical to publish on social media on a frequent basis so that your followers are reminded of your offerings. It means additional lead chances! They also get to know you better and perhaps learn about issues they were previously unaware of. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM ##Digital #Marketing Hello everyone, My name is Tushar and I am an intern at the International Institute of Digital Marketing a.k.a IIDM. In today’s ever-changing world, we have to be digitally strong and vigilant so that we can keep up with the current trends going on in the market. To fulfill this requirement, many people opt for different strategies which sometimes affect us with regards to our career choices. Similar is the field of digital marketing which has gained a lot of popularity in recent years. It has been with us for a long time but we have never harnessed its usage until now. Today, when everyone is following the path of entrepreneurship, its importance and popularity have become much more prevalent. So, it is the need of the hour to learn the desired skills of this field so that you are not left behind. For that reason, IIDM has created multiple globally recognized digital marketing certifications for every individual across the globe so that everyone can learn these skills from the comfort of their home. With its motto of digital skills for all, IIDM aims to provide qualitative knowledge in the field of digital marketing with a fresh perspective and a transformed mindset. Although IIDM has various courses to offer, today, we will talk about our most popular course, the “Licensed Digital Marketing Master ''. Now you might wonder, the market is filled with these courses, what is special about our course? First of all, its duration is only 3 months i.e., within three months, you can become a certified digital marketing individual who would be able to understand its audience and then produce the right amount of content for its trusted users. Secondly, you will get extensive live training in content marketing, social media marketing, Search Engine Optimization, Google Analytics, and many more. Thirdly, you will get 1 on 1 feedback sessions from our globally accredited trainers who have years of experience in this field. Finally, you could also get career mentorship from our trainers after the successful completion of this course. Now you might be wondering, is it really for everyone? The answer is yes. Anyone from any background can enroll in this course and can get career advancement in the digital marketing field. Whether you are looking for an online business or creating the right content for your users or, uplifting your freelancer profile in the digital world, this course would answer all these as well as many more questions of these kinds. If you want more information about our course, you can visit our website www.thedigitalmarketinginstitute.org. Thank you for your valuable time and patience. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingage --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, there my name is Teegan from the International Institute of Digital Marketing™ and I’ll be giving you 5 tips today that will help your small business succeed. So, the majority of small business owners usually don’t know where to start when it comes to digitally market their product, but it can be so simple once broken down. Never before has social media and the online world been so impactful on businesses so if your small business is not on social media yet, it’s important that it starts making an appearance soon! The first tip is to start investing in content marketing. Making your own unique content is important for brand awareness, which in essence, will increase your sales and overall success and performance. Successful content marketers use blogs, podcasts, videos, and social media sites to promote themselves and their businesses. The second tip is to check analytics, by doing this it helps you learn about your customer as well as get to know them. Social media platforms, for example, Facebook and Twitter give bits of knowledge on clients' likings, their habits, and in particular the thing they are purchasing. Social media like Facebook and Twitter usually gather feedback from past clients and having good feedback means an opportunity for future clients. As the relationship between the client and the business grows, it showcases to everyone the business's customer loyalty. The third tip is to have an online presence. The majority of people are on social media. Facebook, Instagram, Twitter, Reddit, and LinkedIn are all market leaders. Most people are on social media at least once a day, therefore your next potential client is somewhere online. Other online presence platforms that are important for small businesses are email marketing, Facebook, Google ads, and SEO. Not only is having an online presence a necessity but sticking to it and consistently posting and having an engagement with your audience is key! That leads to the fourth point - have a consistent online reputation. For small businesses, an online positive reputation will allow clients and future clients to see the great service or product provided. A consistent online presence improves your brand and it ranks you higher on Google. Start out by knowing which social media sites your target audience uses most and stay on top of those sites first. Then, engage with your audience and always use tools for automation. The fifth and final tip is to always use hashtags when posting. Hashtags are important for a brand when it comes to digital marketing as they are used to get your content in front of a bigger audience. Hashtags help boost your marketing campaign as well as your marketing strategy and raises awareness of your brand by targeting a specific group/ target audience. And there you have it - 5 marketing tips for small businesses. Having an online presence and staying consistent while getting to know your audience is a key component for small businesses in order to become successful. Investing in your content marketing and using hashtags as well as checking feedback using analytic tools are all marketing strategies to build your brand to the best of its ability! For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#AffiliateMarketing #IIDM Hi, there dear listener! My name is Tamsyn Ackerman and I am an intern for the International Institute of Digital Marketing. On today’s podcast, we'll be chatting about Affiliate Marketing! Firstly, do you know what affiliate marketing is? If not, here's the lowdown! Affiliate marketing is the process by which an affiliate (which is you) earns a commission for marketing another person’s or company’s products. You act as a virtual salesperson. Becoming an affiliate marketer is an exciting career choice! To get started all you need to do is follow these 7 simple steps. 1. Decide on a platform that you wish to promote the products or services. 2. Choose your niche. This can be a specific topic you’d like to focus on or even something you feel most comfortable talking about. 3. Find affiliate programs that suit your chosen niche. 4. Create some amazing content. Humans are visual beings, which means they first buy with their eyes and from there decide if they actually want to purchase it. 5. Drive traffic to your affiliate site by constantly advertising it on your social media. 6. Get clicks on your affiliate site by referring potential customers to the website using your affiliate code. 7. Convert those clicks into sales! Here are some reasons why you should consider a career in affiliate marketing: 1. It’s easy to start. All you need to do is follow the 7 steps I mentioned earlier on. 2. You get to be your own boss. This means you get to choose your own hours and best of all where you want to work. You could even work from your bed if you choose to! How dreamy does that sound? On the flip side, there are a few reasons why people fail at affiliate marketing. The most common reasons why people fail are as follows: 1. Not having enough patience to see your results: It is important to remember that affiliate marketing is not a get-rich-quick program. It takes grit and perseverance to succeed in this industry. The most important thing is that you do not give up! 2. Failure to produce valuable content: Valuable content is what drives traffic to your website which in turn results in sales. Examples of valuable content are answering frequently asked questions or just providing information in general. To conclude, the affiliate marketing industry can be extremely lucrative if you know what you are doing. The most important thing is to be real and authentic with your audience! Oh and don’t forget to have fun with it as well! For more information visit the International Institute of Digital Marketing at https://thedigitalmarketinginstitute.org/ Thank you! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusines --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing The Digital Era - Why It's A Great Idea For Upcoming Business Owners To Invest In Their Online Presence * So let's just start by defining some phrases. What exactly is an online presence? It simply means being available online/ the internet, so be it having a website or having a social media page. * And what do we mean by The Digital Era "the time period in which personal computers and other subsequent technologies were introduced, to provide users the ability to easily and rapidly transfer information" * We live in the digital age, so the internet plays a huge role in our life. It said that consumers are always scrolling and browsing through the content, shopping, and learning. Businesses that don't have an online presence are really in danger. If they are not present on the internet, they are losing a lot - viewers, clients, and importantly, money. * So how can entrepreneurs achieve their online presence? * It's a great idea to have some kind of background and knowledge when managing your brand or business. * Platforms like Canva and automation tools can help a lot when it comes to creating and scheduling posts. * Learn how to do/write blogs and know-how and when to post when it comes to social media. * That's where companies like the International Institute of Digital Marketing come into play. To conclude: Being a large business owner or small business owner, it doesn't matter - an online presence is important and it's a great idea to invest your energy and time in it, because almost everything and everyone is digital-based. That comes with informing yourself about it first because by doing that, you are then saving your time, energy, and importantly money by not depending on other people too much, who will probably charge you an arm and a leg. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Shannan Collop and I'm from the international institute of digital marketing. So today I will be talking about some of the benefits that come with a career in this exciting field that is digital marketing. Digital marketing can be defined as the promotion of brands to connect with their target audience and potential customers using various digital communication methods as well as the internet. The interesting thing about a career in digital marketing is the fact that there are many different types of digital marketing that you can go into such as social media marketing, email marketing, content marketing, and many more. A career in digital marketing is extremely diverse and can cater to anyone and everyone who is willing to learn and gain the necessary skills to kick start their career. There is a huge demand for skilled digital Marketers. With the pandemic arising in 2020 and still being a cause for concern in 2021, many customers have resorted to purchasing products and services online, causing traditional marketing to phase out almost completely at this point. Many organizations are understanding that in order to survive in a digital world, they too have to change with the times and embark on their digital marketing transformation. You can work for yourself. If you hate working for a boss then perhaps this benefit will intrigue you. Once you have the necessary skills you require you can then decide if working for a company, agency or as a freelancer is best for you. With the skills of a digital marketer, you can skip employment and choose to work for yourself instead. You will be able to work remotely, being able to work from home comes with the flexibility to work from anywhere you'd like, you'd save more money due to not needing to cater for transportation. You'd also have the benefit of having a work-life balance. Who wouldn't like to have a job where you are able to have an excellent work-life balance, still being able to experience everything life has to offer, and still being able to focus on your career. A career in digital marketing allows you to have the luxury of both. For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsul --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#COVID-19 #Socialmedia #IIDM Hi, I am Shane from the International Institute OF Digital Marketing COVID-19 MEMES AND SOCIAL MEDIA 1. Times of crisis call for creative solutions and these are not reduced to the work of scientists or politicians. 2. In everyday life both in online and offline spaces, people use their creativity to make sense of the current situation, to cope with it, and to learn its lessons. 3. I personally relate to this as I am creating memes myself. Particularly in South Africa, Memes have carried us all through the lows of being cooped up inside, and the seeming apocalyptic world didn’t seem so bad anymore. 4. Through memes and access to various social media channels, we have had the platform to be immensely creative, changing the narrative in bringing joy and laughter into the world instead of being consumed by COVID-19. 5. In the space of a decade, internet memes have gone from quirky, subcultural oddities to being everywhere. From Comedy Central’s television program Tosh.0 to the endless charts of Buzzfeed, an entire media infrastructure has developed to report on, and dissect the newest piece of digital culture to emerge, whether that is weekly, daily, or hourly. 6. It is undeniable that an increased number of people choose to express themselves creatively online. On the one hand, social media spaces offer new opportunities for collaboration, encountering different views, learning from others, and participating in a more open and democratic manner. In conclusion, the creation and circulation of memes might seem like a minor pastime, but, under conditions of lockdown and social isolation, it might be a key component in what makes the difference between psychological and social adjustment. The creativity concerning memes and social media brings meaning, well-being, and good mental health. Be sure to check us out at www.theinternationalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Influencer#Digital #Marketing Hi, My name is Ronece, from the International Institute of Digital Marketing. Today you’re going to find out 10 reasons why influencer marketing is the next big thing. Influencer marketing increases brand awareness, it is the first step to increasing sales and determining the success of your business. Influencer marketing expands your reach and is currently one of the most effective ways to increase a brand's reach. Influencer marketing helps your brand build trust and gain credibility, which is critical in today's business world. Influencer marketing effortlessly reaches your target audience and drives purchasing decisions. Influencers connect your brand to Millennial and Gen Z consumers, which is the world's largest consumer generation today. Influencer marketing builds relationships and sets trends. Influencer marketing is great for lead generation, which is the process of finding or identifying people who would be interested in your brand. Influencer marketing allows brands to save money (compared to traditional ads) Influencer marketing generates true sales and helps a brand gain ROI. For more information, visit www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

“Hi my name is Reealeboha Diaho from the International Institute of Digital Marketing” I’ll be talking about 3 Reasons why nobody reads your blogs or posts. Blogs are becoming more popular due to their ease of use and convenient format, which makes it much easier for people with chaotic schedules or little time available to read blog posts without having to worry about missing any information. There are several reasons why your post may have been ignored by the majority of people who are reading it. Some of them are common sense, but there are others that you probably wouldn't have guessed. 1. You failed to include photos or videos. Nowadays, people don't want to read a blog post unless they can take away something from it specifically. Reading is an inefficient method for gaining knowledge because most people only read after they need to use what they read. Stick to one photo or video. Two or more images that are unrelated only serve to confuse the reader. 2. You failed to make it about something relevant. Your post didn't have enough value for the reader to be interested in. The information you're sharing doesn't pertain to the current moment and therefore will likely remain unread. Share content that is relevant to your audience and include a benefit that they will enjoy receiving. 3. You failed to be interesting. People don't want to read something boring when they're in a hurry or have little time available in which they can benefit from it. It is very important that your blog has engaging content that will make the reader more interested in the information you provide. Therefore, you should consider outlining and highlighting your main topics so it's easier for your audience to browse through the blog. Bonus Tip Include Seo properties. This is an important tool that helps with the engagement of your audience and having your content be easier to find Closing Thoughts These are some of the things that make your blog post not as successful, with small changes a huge difference would be made. Content Marketing is the "boom.com" thing happening on the internet at the moment and it is important that you can capture the attention of your audience. “For more information visit our website www.digitalmarketinginstitute.org” Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingd --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM ##Digital #Marketing Hi, My Name is Prettiness Gida, from the International Institute of Digital Marketing. Digital Marketing has changed our world and business side so drastically and quickly. Industries abducted Digital Marketing after they saw the statistics that 80% of purchases are made by phone. They saw an opportunity to learn more about how to attract new potential customers, and maintain the relationship they have with the current customers using the Digital platform. It has changed the world that we live in to be so easy to the point that companies can illustrate the features of the product through social media they can be able to entertain and interact with customers through live streams apps Marketers learned how important the quality of creative content is. That it draws the attention of the readers. As a marker, you need skills to ace the creative content. IIDM online courses give you that opportunity and platform to shine and provide extraordinary work. IIDM online courses give you that opportunity and platform to shine and provide extraordinary work. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing HI THERE MY NAME IS ROXANNE WITH THE DIGITAL MARKETING INSTITUTE Ever wondered about the pros and cons of digital marketing, well today we will be diving into them together. but first here's a quick recap of what is digital marketing, It is a form of online advertising . You can do this through emails, social media, and websites. Now let's get into the advantages 1 Low cost - 2 Huge return on investment - 3 Easy to measure WHAT WORKS AND WHAT DOESN'T 4 Easy to adjust 5 Brand development - 6 Easy to share - 7 Precise targeting - 8 Global REACH 9 Segmentation WHICH NARROWS YOUR TARGET AUDIENCE 10 Greater Engagement and finally the disadvantages 1 Promotional Strategy Can Be Copied 2 Complaints and feedback: –BAD COMMENTS CAN DRIVE AWAY CUSTOMERS 3 Connectivity or Interest on the Internet: – NOT EVERYONE HAS ACCESS TO THE INTERNET 4 Cybersquatting (Anti-Brand Activities): -BRAND LOGOS CAN BE PLACED ON OTHER PRODUCTS FOR MORE ON DIGITAL MARKETING PLZ SUBSCRIBE TO OUR CHANNEL Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, I am Nolan van Eyssen, an intern from the international institute of digital marketing and I am going to be talking about why there are so many sponsored ads on social media platforms. As an avid social media user, it became apparent to me how many sponsored ads are targeted towards me in a day when using different social media platforms but more apparent when I was watching baby sensory videos on youtube with my 2-month-old son and the frequency of ads were coming on and how often I had to skip the ad or wait for them to finish before the video would play on. This made me think of why there are so many sponsored ads on social media platforms and why this is the case as, throughout the years, this wasn’t the case. As technology has evolved and the world has become more digitized, more and more people are using social media and using these platforms to watch content instead of satellite or terrestrial television. The cost of the internet has been greatly reduced and is more accessible than ever before. Streaming services are replacing terrestrial and satellite television services. This is changing the main advertising streams that were used in yesteryear before the world became as digitized as it is today. Companies are able to target their audience via digital marketing and they are able to measure their success and this is more cost-effective than the traditional marketing streams. Companies are paying to be sponsored and to target their audiences in order to reach their customers. The more content we consume, the more we are exposed to sponsored ads. Before we would be watching these ads on television but as the world has evolved and has become more digitized, so have companies and businesses and tailored their marketing techniques and practices accordingly. This is why there are so many more sponsored ads on social media platforms and why digital marketing is the future and one of the most in-demand skills in the world. Thank you, I'm Nolan from the international institute of digital marketing. If you would like to learn more about digital marketing, please subscribe and share. To learn more, please visit www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingag --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Njabulo Mkhwanazi from the international institute of digital marketing, digital marketing is globally recognized, and a variety of people widely use digital technology. I present to you Courier Companies Digital Marketing Strategy. Courier companies operate on several scales, For example; global services, national services, regional, cities, to mention a few. These companies provide door-to-door deliveries for a number of clients. Courier uses different types of transportation methods to ensure that everyone gets their packages and documents in good condition. Firstly, you must define goals The main goal of a good courier company is to give customers a reliable service. Next, is to know your target audience Courier targets anyone who wants to transport things, and these companies are governed by legislation. One should consider an online presence, which is where your customers are most of the time. Next, is the website Since we now live in the digital world, people can now purchase online and track their parcels. Therefore, courier companies need to consider online presence, engagement, and competitive advantage. If the company goal is to bring traffic to the website, digital marketers should think about using paid methods or organic methods. In the context of organic methods, a website appears naturally when users search for relevant or matching keywords on search engines, showing results. Whereas, paid methods such as Google Ads and social media platforms bring traffic to websites. Next, is digital marketing Campaigns These are digital marketing channels such as: 1. Search Engine Optimization 2. Pay-Per-Click 3. Social media marketing 4. Content marketing 5. Email marketing In conclusion, no matter how small or big your courier company is, these digital marketing strategies are essential for your business. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Every eCommerce brand has its own unique needs, but the eCommerce metrics are almost the same for each of them. That’s why using eCommerce marketing analytics tools can take your brand to the next level! So at some point, you should consider using marketing analytics tools for eCommerce just to achieve your business goals. Marketing metrics without meaningful context do not make any sense for any business. In this fast-growing and developing eCommerce ecosystem making this data more convenient can put your brand a step ahead of your competitors. While marketing analytics tools enable you to understand your weaknesses and strengths, at the same time they give you insights into online marketing and sales activities. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is Lunga Msimango from the International Institute of Digital Marketing. I’m here to discuss five reasons Why Digital Marketing Is So Powerful? Number 1. Your customers are on social media, and digital marketing helps you reach them. According to eMarketer, about one-third of the earth’s population uses social media platforms regularly. Digital marketing helps you reach these engaged consumers. Not only are you able to publish and promote unique content on these social sites, but you’re also able to reach consumers through advertising. Number 2. Using digital marketing tactics is the most cost-effective way to market your business. With affordable digital marketing tactics, even small businesses can get more for their marketing spend. Number 3. Digital marketing is the most measurable form of marketing. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. Number 4. Digital marketing allows you to target your ideal buyers. Though there are certainly ways to increase your chances of success with traditional marketing tactics, it just doesn’t offer the same targeting capabilities as digital marketing. With digital marketing, you can ensure that the right consumers are viewing your content. Number 5. Digital marketing levels the playing field, allowing your business to be more competitive.It’s often difficult for small businesses to compete with their larger counterparts due to a limited budget and resources. However, digital marketing helps to level the playing field by allowing smaller brands to remain competitive online. As you can see, there are many reasons why digital marketing is so powerful. Digital marketing is the best way to reach your customers where they are and during the moments when they are most likely to be searching for brands just like yours. For more information visit our website on www.thegitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Become a Licensed Digital Marketing Master in Digital Marketing What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer h perseverance and intelligent design. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #DIGITAL #MARKETING WHAT INTERNATIONAL INSTITUTE OF DIGITAL MARKETING™ OFFER? Digital Marketing Certifications *Digital marketing certifications that are accredited around the world by the International Institute of Digital Marketing ™ *The Learning Leaf provides a role-based certification structure to fit your career. Digital Transformations *Guide you in incorporating digital transformation in all technologies. *Bring team members, management, product owners, and other members on the same page. Digital Marketing Certification Workshops *Partner with skilled trainers that have real-world experience. *Classes use practical exercises, group work, lectures, instructor feedback, online resources and properly convey relevant information and techniques. *Classes allow you to become more effective in your current position and prepare for a transition in your career. Business Consulting *Begin shaping a more productive and successful future for your company. *Will take a rigorous look at your practices and structure to bring about positive change and growth. *Reasonable and achievable goals will be developed and a schedule for implementing changes and new practices will be put into effect. *We will work closely with you and educate your staff so that you can handle problem-solving and implementing solutions on your own in the future. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi I’m Kuhle Payi from the International Institute of Digital Marketing Is media here to improve or distort our reality Have you ever thought about it? There is no telling whether the media is either positive or negative. This is because the media has optimized our daily lives as individuals, within organizations, and society, just as much as it has caused negative factors in those aspects. The positive or negative aspects of media are derived from the way it is perpetuated or the way it is consumed. The way to deal with the pros and cons is not by cutting yourself from all platforms or trying to be on all platforms of media but to learn to analyze and evaluate the information that you allow yourself to believe or to share. That is why IIDM is a platform for teaching individuals and organizations to understand that we live in a digital era, therefore, making the use and consumption of media inevitable. While you cannot avoid media you can learn to use or consume it in a way that will optimize the manner in which you integrate it in your daily life. That’s it for the topic of how the media is improving and distorting our reality. Thank you so much for listening today. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, my name is kholiwe Nkosi from the International Institute of Digital Marketing. One can ask, why digital marketing in agriculture? Well, digital marketing in agriculture means being able to customize a plan that drives paid scratch traffic towards your company’s desired goals. It aids in the development of the adoption of new business techniques that lead to the expansion of the international agricultural market. Agriculture marketing benefits from digitization which helps to expand the market. They may approach a global market with a larger number of potential customers through the internet. Agriculture SEO improves the marketing of agricultural products by raising the search engine ranking of agriculture-related materials. Social media in agriculture benefits farmers by allowing them to connect with other farmers in agri-business and agricultural professionals beyond geographical boundaries. Overall, businesses having an online presence can get the greatest being for their money by following great digital marketing tactics. For more information, please visit our website @ www.thedigilmarketinginstitute.org Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Pages on the internet don’t last forever. Some disappear overnight without warning. So how do you re-access this information? You need a #webcache viewer. It’s a tool that helps you recover backups or snapshots of websites. Hi, i’m cally, from the international institute of digital marketing. Let’s go through some of the best #webcache viewer tools to help you turn back time to find missing information. 1. Use a #chromeextension Google’s #chromeextensions are programs you can install to your browser to change its functionality. The #webcache viewer #chromeextensionmakes it easy for you to view a snapshot of the page you’re visiting. This is useful if you come across a 404 error and want to revert to the older version to see the information. 2. Use google search to find cached pages Each time google crawls a web page, it creates a backup, which becomes part of google’s cache. Keep in mind that you won’t be able to navigate to other pages on the site. If you do, it will take you to the live version. You can also access the live page by clicking on the “current page” link at the top of the page. 3. Use the address bar in chrome to find cached pages If you have the chrome browser, you can use the address bar to get the cached version of any url. Open      the chrome browser. Type “cache” in the address bar      followed by the url. The      cached version will load, and you’ll have three version formats to choose      from with the google search method. 4. Use the archive today #webcache viewer Archive today is a time capsule for the internet. It takes a snapshot of a page and stores it forever, even if the original disappears. The site saves text and graphics and will give you a link to the unalterable record of the web page. For more information, visit www.thedigitalmarketinginstitute.org #webcache #seo #chromeextension #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Keren Fisher, from the International Institute of Digital Marketing. Today I’ll be sharing with you how you can use feedback to your advantage and improve customer experience in your business. Customer experience is built from the interactions and (personal) experiences that the consumer has throughout their journey. These are more than mere monetary transactions in products or services but serve as critical touchpoints in the relationship between the consumer and business. Now, any healthy relationship requires constant communication- this should be no different from a business perspective. After all, your customers are your lifeline, and keeping them satisfied is essential. What they say matters, especially when those voicing their opinions are unhappy customers. According to Bill Gates: “Your most unhappy customers are your greatest source of learning”. This is why feedback is so important. Your customer is plainly telling you where and why you are not excelling. Businesses should be using feedback as a tool for growth instead of allowing it to sink their reputation. Even if your company seems to be doing well by its own standards, take it a step further and ensure your clients think the same. This can be done by implementing the following forms of feedback: · surveys via social platforms · emails · live chats · customer experience metrics · polls via Instagram Go the extra mile for your customers and they will take your business ten further. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How digital marketing campaigns can help your crowdfunding campaign. Have you ever thought about starting a business but had no idea where the funds were going to come from? You applied for all the loans but had no success and frankly, you would rather prefer something that will offer a non - interest option. Well if you have never heard about crowdfunding then this podcast will interest you. Crowdfunding is the practice of pitching a project or venture through an online platform to potential investors and even consumers to raise funding for. This gives entrepreneurs an opportunity to really tap into their marketing niche. It can be a fast way to raise awareness and capital for the business. Because it is mainly an online activity. Digital marketing plays a very big role in it Although digital marketing has always been there it is now through all the updated features that can help you accelerate your campaign production and feedback Digital marketing can help you set up a good campaign on digital platforms that will allow you to analyze your campaign, Monitor your traffic and gain feedback. It is best that this is done earlier in your campaign. You can optimize on all social media channels. By utilizing paid ad campaigns and engaging with your audience to build a relationship with prospects. For example A successful Facebook ad campaign allows a business to target potential investors based on their location, demographics, and interests on the social media platform. Building a large and engaged audience on Instagram will allow you to tease your audience in advance of the campaign, building excitement and giving your campaign a head start. A hashtag campaign on Twitter can help you develop your network. LinkedIN Can be used to direct individuals to a lead generation website for the correct crowd financing in a B2B setting. This is something that should be thoroughly planned before the launch of the campaign. You can seek the help of professional crowdfunding specialists to further gain insight and professional help. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing Hi, there my name is Aniekpeno Ifeh, I am a Digital Marketing Analyst with the International Institute of Digital Marketing. Topic #1 What is Digital Marketing? Digital Marketing is the act of promoting products and services using the internet and internet platforms. Topic #2 Why Digital Marketing? - Digital Marketing is one of the leading careers - Potential customers are found online in a much larger number than traditional marketing - Customer behavior can be understood by interacting and social monitoring - global market can be reached - It is cost-effective as opposed to traditional marketing methods - Brand loyalty can be achieved by building personal connections with customers - Brand activities can be measured and improved upon. Topic #3 Starting out Digital Marketing Career Digital marketing courses can be taken by anyone, a particular educational qualification is not required. Interestingly, there are a plethora of free courses online to enhance understanding and knowledge of this field. However, to be taken seriously when sending out applications for internships and jobs, certifications from recognised educational bodies are required. International Institute of Digital Marketing is one of the platforms that can provide globally recognised knowledge and certifications in Digital Marketing. Outro Recap So, there are a plethora of materials and study guides for Digital Marketing. However, it is important to make use of globally accredited materials and platforms so that your learning is optimized. Call to action For more information on starting out a career in digital marketing visit our website at www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Tiktok #Digital #Marketing How to Build your Brand with Tiktok What is TikTok? TikTok, the social platform built on short-form mobile video sharing, is the fastest-growing social media app in history. Why Does TikTok Matter to Marketers? TikTok is an excellent way for brands to develop a human bond with potential and current customers. It also provides an outstanding opportunity to expand your brand’s reach since it’s one of the rare platforms in which it’s still possible to “go viral” overnight. How TikTok Works TikTok users record 15- to 60-second repetitive-loop vertical videos, often adding fun effects such as AR filters, text overlays, and music before sharing with other users. How Many People Use TikTok? In the United States, TikTok hosts more than 100 million active users, employs roughly 1,500 people, and has more than 10,000 new U.S. jobs in the works across several U.S. states Participate in a TikTok Challenge. ... Create a Branded Hashtag Challenge. ... Hold a Contest. ... Create Short Music Videos. ... Let Your Employees Dance at Work. ... Post Musical Duets. ... Join In On Trends. ... Partner with TikTok Influencers. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hey, My name is Getson and I am from the International Institute of Digital Marketing. The world is evolving at a rapid pace, more and more businesses are moving towards having an online presence. I am going to discuss “The Merge of the Township Economy and the Digital Economy” in South Africa. Creating an online presence for businesses in the Township. How this can be made possible. Create a website One of the best ways to merge the Township economy and the digital economy is to build a website for your company. Having a website assists you in creating many marketing strategies, looking at ways to reach more customers through your website. This will result in an increase in people visiting your website. Search Engine Optimization SEO allows you to improve the quality of your website so that when someone searches for a site that is related to the service you are offering, your website will appear in the search results. Build your brand Having a brand is vital for your business, many small businesses do not realize the importance of having a brand. People are able to identify a business through the brand that they use. Affiliate Marketing Get someone to promote your product or business. This will help you get your product exposed to different customers. For more information, please visit ww.internationalinstituteofdigitalmarketing.co.za Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

If you’re running an e-commerce store, you should be using #google #analytics. Few tools rival its importance. 1. Optimize content with on-site search Successful businesses are the ones providing valueto their customers. But how do you know what your customers want? #google #analytics has a built-in search term report that lets you view what your visitors are looking for on your site. No need for surveys or long conversations. Just pop in there and see the exact words, products, and content that your customers want to see. 2. Familiarize yourself with your buyer’s journey Your buyer goes through a step-by-step processbefore he or she decides to finally purchase from you.the buyer’s journey for each business looks a little different. It starts with personalized customer service. This is where the behavior flow reportcomes in. In this report, you can see exactly where the path of engagement ends. 3. Understand your customer’s interests Every customer has their own unique reasonfor why they visit your platform. #google #analytics provides details of your customers’ interests with its affinity categories report. 4. Measure the duration by which your leads convert The path length report shows you exactly how many interactions it takes before they purchase. You can also see the conversion value for each path length 5. Annotate for better seo management #google #analytics allows you to stay organized and informed through annotations. Keep track of occurrences so you know what is causing positive, or negative, changes on your website. Anything from a marketing campaign or website redesign to general news and the weather can be tracked. It’s as easy as clicking the ‘create new annotation’ button. 6. Map out on-site engagement The landing page report shows you a statistical view of the attention span of your visitors. You can see the duration and bounce rate for each page to see which pages get more engagementand which ones aren’t providing value to visitors. 7. Realize customer value The lifetime value report tells you the value of each customerthroughout their journey with your company or brand. You can see the lifetime value of customers acquired through social, email, paid search, etc. For more information, visit www.thedigitalmarketinginstitute.org #analytics #sales #google #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hey Everyone, Are you wondering how to conduct a Competitor Analysis In Digital Marketing which is different from traditional marketing competitor analysis. Here we go. I am Gayaney Vijayan who has written a blog on Competitor Analysis In Digital Marketing To Attain Competitive Advantage as a pop-up solution to your search query. I have covered 6 main topics in this blog as follows. 1st Who are Competitors? 2nd What is competitor analysis? 3rd What is the importance of spending time on Competitors Analysis as a Digital Marketer? 4th Digital Marketing methods to perform Competitor Analysis. 5th digital marketing Tools to Conduct Competitor Analysis in Digital Marketing And the final topic is a summary of competitor analysis. Under the 4th topic which is known as digital marketing methods to perform competitor analysis, I have given an explanation on Social Media Marketing (SMM) Pay Per Click Advertising (PPC) Search Engine Optimization (SEO) and Content Marketing is the digital marketing method that can be used to perform competitor analysis. SEmrush and similar web are the tools that I have discussed in-depth on the 5th topic which is digital marketing tools to perform competitor analysis where you can learn exactly how to utilize the tool to get the maximum benefit out of it. In the summary, you can identify the points in the advantage that you can Conduct fast and in-depth organic research and Easily monitor the performance of brands in your niche. Under disadvantage, I have mentioned that You can misinterpret data and Too much Data can be Overwhelming. Anyway, A competitive analysis is your best bet at distinguishing yourself from your competition by working smartly and proactively. No matter how big or small your business is, you can always benefit from an in-depth online analysis of your market niche. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi there! My name is Fikile Thambeka Ngcongo from IIDM. Welcome to our youtube channel. Today we will talk about Digital Marketing tools for businesses. Digital marketing tools. Marketers rely on marketing tools in their everyday activities. That’s why it’s vital to choose the right set of tools. The marketing tools of your choice should be tailored to your needs, affordable, and easy to use. Are you ready to start a quest for the best digital marketing tools? Ask yourself this question. Examples of digital marketing tools: - Hubspot - Canva - PromoRepublic - MailChimp - Hootsuite - Google Adwords - Google Analytics etc. The times where you can solve your marketing challenges by yourself are long gone. Of course, there is a lot you can do on your own. But implementing digital marketing tools will save you a lot of time and will make your work more effective. As a marketer, you have to analyze what people say, where they say it, and how they feel about your messaging. The amount of chatter about your company will increase in the upcoming years. Interesting right? To find out more subscribe to our channel and also visits our website www.thedigitalmarketing.org #IIDM #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi. My name is Daniel Lutrin from the International Institute of Digital Marketing. In today’s audio podcast, I would like to discuss why social media marketing is effective. The reason for its effectiveness is because social media marketing connects and resonates with the current generation and this makes it easier to attract internet users, and if you are able to attract an internet user, there is a high guarantee that the user will become a customer. For example, a business uses memes as part of its social media marketing strategy, which today’s generation will immediately resonate with and become attracted to the business, eventually becoming a customer. Social media marketing is also effective because it allows the target audience to engage, further strengthening the relationship between the business and its target audience. By building a strong relationship with the target audience thanks to social media marketing, shall give the benefit of increasing brand awareness because the target audience will spread the word throughout other social media platforms. Social media marketing enables the business to easily understand the target audience's current needs or wants and adapt quickly to new needs or wants, which prevents the business from losing its target audience and helps maintain the consumer base momentum. In conclusion, social media marketing is a mighty marketing tool, because of its wide spectrum of appeal, to all target audiences at any given time, and can be incredibly effective, as long as one has the capability to connect and resonate with the target audience. I thank you for listening to this audio podcast. For more information visit our website www.thedigitalmarketinginstitute.org™ #Socialmedia #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello I am Danelle Geringer from the International Institute of Digital Marketing Let's talk about how to cultivate long-term influencer partnerships and why it is important. Think about the relationships in your life. Romantic relationships or business relationships. Why are they successful? Or maybe why are they not? Happy relationships are hard to come by. We as humans almost never enjoy compromising. It is extremely important to build lasting relationships with your influencers because this will show their followers that they are truly loyal to your brand. Choose your partnership wisely. You need to be familiar with the specific influencer and their following, what they will like, and what they don’t like. The probability of their following actions on the influencer’s recommendation is so much higher. It is more beneficial to have a few loyal influencers promoting your business online than having a hundred and only some of them fit with your brand and values. Ask Informative Questions Before partnering with new influencers, ask them a few questions. Get to know them and what they expect from the brands they work with. 1. What are they interested in? 2. How willing are they to talk and post about your brand? 3. For how long do they want to use your product or service before they talk and promote it on social media? Influencers know their following very well and what they are usually captivated by. If you ask the right questions, it could provide you with valuable insights. Communication is key You need to talk about what you expect in the partnership. They should understand what your goals are. What makes your product or service unique? This is important information they should talk to their following about. Tell them about future products and marketing campaigns. They want to feel involved and valued as partners. Ask for feedback A good tip for cultivating lasting relationships is asking for their feedback. Not only will this help you understand exactly how your product or service is perceived by your customers, but it will also show your influencer that you care about and value their opinion. Influencers are a great way to promote your company and get your brand out there. But this only works if both parties are happy. For more information visit our website at www.thedigitalmarketinginstitute.org #IIDM #Influencer #Partnerships Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digita --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

HI, MY NAME IS CHANCE SIBOMANA FROM THE INTERNATIONAL INSTITUTE OF DIGITAL MARKETING. TODAY I AM GOING TO BE TALKING ABOUT DIGITAL MARKETING AND WHAT IT IS IN GENERAL. IF WE WERE TO BREAK IT DOWN, DIGITAL REFERS TO TECHNOLOGIES AND COMMUNICATION BEING ONLINE WHILE MARKETING IS THE PROCESS OF ATTRACTING CONSUMERS TO A COMPANY'S PRODUCT OR SERVICE. SO DIGITAL MARKETING REFERS TO MARKETING THAT IS DONE THROUGH THE DIGITAL ONLINE PLATFORMS. THESE PLATFORMS COULD RANGE FROM SOCIAL MEDIA TO EMAIL MARKETING,PAY PER CLICK AND THAT IS TO NAME A FEW. BIG BUSINESSES OR SMALL BUSINESSES USE DIGITAL MARKETING RATHER THAN OFFLINE (TRADITIONAL) MARKETING LIKE RADIOS, NEWSPAPERS TO BRING IN MORE CONSUMERS/CUSTOMERS. AND THAT'S BECAUSE IT HAS BEEN PROVEN THAT BUSINESSES CAN BENEFIT GREATLY FROM DIGITAL MARKETING IN TERMS OF OPPORTUNITIES AND GROWTH. IT CAN RESULT IN INCREASED EXPOSURE AND SALES TO THE BUSINESS. AFTER ALL, AS A BUSINESS OWNER, YOU WANT TO INCREASE YOUR PROFIT. FOR MORE INFORMATION VISIT OUR WEBSITE:WWW.THEDIGITALMARKETINGINSTITUTE.ORG THANK YOU #IIDM #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Socialmedia #Marketing Hi there. My name is Billy from the International Institute of Digital Marketing. In this Podcast, I will take you through five(5) social media marketing blunders to avoid while marketing your business on social media. One(1). Avoid connecting with random accounts just for the sake of it. You'll have more followers, but is there any quality in that pool of followers when it comes to your business? Also, liking and commenting on a number of odd things may be beneficial; you'll get noticed, but make sure you're doing it for the proper sort of exposure. Two(2). Don't Create The Same Content-Type. A lot of organizations make this error, continuously recycling the same type of content and losing followers and engagement as a result. Three(3). Becoming Inactive. It is critical to continue publishing on social media. If people notice you haven't updated in months, you risk losing followers and undermining the trust that social media may bring for your company. It also reduces the likelihood of being exposed to new potential followers. Four(4). Replicating the Exact Same Post. Any company that does this is making a huge mistake. If you send a Tweet on LinkedIn with hashtags and emoticons, it won't get as much attention as it would on Twitter. LinkedIn is a social networking site for professionals. Always double-check your tone, because what could seem casual on Twitter should be more official on LinkedIn. Five(5). Not Scheduling Content. Always make sure that your content is scheduled to go out on specified dates for the month ahead. If you do this, you won't have to stress over what to publish when you find out you've fallen behind. For more info visit our website, thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Digital #Marketing #Influencer Hi, my name is Ayanda Nkosi from the international institute of digital marketing. In this podcast, we will be exploring the world of digital marketing and how influencer marketing plays its role in it. We will be looking at some of digital marketing’s strategies however we will only be focusing on influencer marketing. We will also look at ways in which influencer marketing will aid your brand. We will then put influencers into 3 main categories in accordance with the size of their audience. I will also be sharing two of the best influencers and ( I am not even exaggerating, at least that is my opinion) within digital marketing namely Pam Moore with her accomplishments as well as her details on where you can find her, and Neil Patel with his accomplishments as well as his details on where you can find him. Last but not least,I think brands should definitely invest in influencers as their digital and creative content will be used to attract target audiences in the best ways possible. For more information please visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Digital #Marketing What is Digital Marketing? Essentially, it's a term used to describe any marketing efforts that take place on the internet or on a digital device. Why is digital marketing important? Digital marketing helps you reach a larger audience than you could through traditional methods. It is more cost-effective than traditional methods of advertising. Benefits of digital marketing It is cheap and all you need is the internet. You can measure it. The world is your limit. Most common types of digital marketing Sponsored content You as a brand pay another company or entity to create and promote content that discusses your brand or service in some way. Social media marketing Is the use of social media platforms and websites to promote a product or service. Conclusion Digital marketing affects people's interactions, work, purchases, and habits. Digital marketing has had a profound impact on the traditional ways of marketing. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM #Marketing #Business Hi, my name is Annelie Wentzel from the International Institute of Digital Marketing. Starting your own freelance business can seem like a daunting task. All the insecurities and worries come to the front and sprinkle a little bit of doubt around your idea, but don’t worry about it! Here are some helpful tips to steer you in the right direction to get your business up and running and get those clients lining up in no time. Marketing yourself is one of the very important factors when it comes to creating your own business from scratch. People need to know you exist and if selling yourself is something new to you or something you feel uncomfortable with, no stress, this will help you all the way. *Know your brand Know exactly what you are going to be selling to potential clients. Decide on a set of skills you are going to offer and know what you can and cannot do. *Getting a website or online portfolio to showcase your work Before you can start selling yourself you need to be able to show your potential clients exactly what they are getting, or a rough estimate if anything. Setting up a website for your brand is not a necessity but highly encouraged as it is a visual representation of what you have to offer. *Network yourself Networking may feel like an awkward and cliché activity but it is the basis of any business. Don’t look down upon the idea and rather embrace it as a new challenge. Meeting new people and interacting and selling yourself can be fun for some people but for others, it can seem like an impossible task. You have to get out of that comfort zone and meet your potential clients, promote yourself and keep those relationships going in the long run. Networking in person is essential to make personal connections and keep those connections going on an online platform afterward. *Persistence Starting from the bottom is the building foundation of any business. If this is your first try at getting clients and you don’t have previous experience with client work, don’t worry about it! Spend some time creating some of the types of designs you would want to create for your clients. If you are focussing on branding, create a few logos and matching stationery and post that on your social media, website, and/or portfolio. Even if you have no experience this is a good way to show what you are capable of and lure in some potential clients. Don’t stop designing. Keep practicing and getting better. It is never guaranteed that you will get your first clients on the first day. Don’t just sit there and wait for something to happen. Work on your skills and expand on others. *Paid Marketing and online tools If the idea of marketing is new to you and you need some assistance with learning how to do it properly, there are quite a few places to check out that can teach you what to do. IIDM™ has numerous courses for any level of knowledge to help you get on track with marketing. All in all, it is not rocket science to market your own company. It just needs some commitment and love for the work that you do. Making the leap from independent to business owner can be challenging but with these few tips, you can be assured that your hard work will pay off in the end. It won’t happen overnight, but consistency is key to the success of your business. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

HOW TECHNOLOGY WILL INFLUENCE DIGITAL MARKETING Hi, my name is Anastacious Maphanda from the International institute digital marketing emotion trainer with digital marketing. Technology will influence digital marketing, how technology will influence digital marketing, well technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. Is moving at such a quick pace that device, occupation, and even forms of social media and also create a shift in the future, but staying on top of the trends will ensure the long-term success of the business. Customers and marketers need to learn about the pros and cons of digital marketing to get the best out of it. Technology in digital marketing has a great deal, with all these technologies advancing the world of digital marketing and gaining more remarkable success and maintaining their position in the long. Thank you. #IIDM #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Having #multiplelocationseoenables businesses to attract website traffic from various states or countries across the globe. If you have it in place, you can expand your customer base and quickly grow your business. Hi, i’m cally, from the international institute of digital #marketing. Here are some tips to implement multiple-location #seo. 1. Create a page for each location on your website The first step is to create pages based on your business’s or consumers’ location. You can get this done by building a logical site structure to make it easy for search engines to find landing pagesdedicated to a particular area. 2. Optimize each page for the location Google won’t know your page is for a specific location unless you make an effort to optimize it. This involves including the location in your title tag and meta description. 3. Create localized content for each location Next, you’ll have to create localized content based on the products and services available in a particular location. E-commerce stores with distinct products and services based in each region could consider creating the following landing pages: ● Store location ● Images ● Product pages ● Service pages ● Blog posts These efforts ensure local customers will find information that is relevant to them when they check out your website and make a purchase. 4. Sign up for google my business Create a google my business account with listings for each location of your business. A good listing should include basic business information, product photos, reviews, and social media pages. 5. Showcase reviews Consumers regularly search for reviews before considering a purchase from an online store. 93 percent of consumerssaid online reviews could influence their buying decision. Customers can easily write a review by clicking on your google my business listing. 6. Create local business listings for each location Besides google, you can create local business listings on sites like yelp and bing to improve your local search results. Similar to google my business listings, this should include relevant business information such as location, hours, and directions. 7. Build backlinks for each location Backlinking is a crucial part of multiple #seo. Businesses who want to improve their rank across multiple locations will need to build backlinks to individual pages for each location on their website. You can get this done by reaching out to bloggers in your community. For more information, visit www,thedigitalmarketinginstitute.org #seo #multiplelocationseo #marketing #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

According to marketsandmarkets, the subscription and recurring billing market will grow to around $7.8 billion by 2025. 1. Research the competition Your first step is researching the competition for the type of box you want to create: ● Identify your specific niche. The narrower the niche and the more “specialized” your #subscriptionbox, the better things may be. ● Check out the top-performing boxes in your niche. Assess what works and what they could improve on. ● Aim to offer something your competitors don’t. 2. Develop a business plan What’s included in a business plan varies depending on your business, but here are the key areas you should cover: ● Target market ● Business model ● #marketingplan ● Costs ● Metrics ● Distribution, sourcing, and fulfilment ● Pricing ● Company overview ● Key personnel 3. Determine which products to include in the box Choosing the right items is hard. Most companies overcome this by offering a certain type of box, such as themed #subscriptionboxes, personalized #subscriptionboxes, bestseller #subscriptionboxes, and sample #subscriptionboxes. 4. Set a price or price levels With so much competition out there, your box must provide great value for buyers’ money. Otherwise, you could lose subscribers quickly. 5. Determine a shipping process You can either handle the shipping in-house or outsource your shipping to a partner. Which is best? That depends on your business’ resources and needs. 6. Set up your website for #subscriptionbox orders You need to make sure your website can handle making sales. You can either set up your e-commerce store through a service like shopify or sell through a platform like amazon. 7. Market your #subscriptionbox After you’ve completed the previous steps, it’s time to start marketing your #subscriptionbox. Here are some ways to reach your target audience: ● Promote your #subscriptionbox on social media like instagram. ● Send newsletters advertising the box to your email subscribers. ● Approach influencers in your niche and ask about potential partnerships. ● Run an online giveaway. ● Create a marketing video and post it on a platform like youtube. 8. Review post-launch feedback Once you’ve been up and running for a few months, measure your performance. ● Make it easy for customers to leave reviews by setting up company profiles on various review sites. ● Offer incentives, such as a discount code for the next box, if a customer leaves a review. ● Identify trends in customer feedback and take action on them. For more information, visit www,thedigitalmarketinginstitute.org #marketingplan #targetmarket #subscriptionbox #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

There are plenty of reasons why #wordpress succeeds as a platform. Everything installs in a few simple clicks. Anyone can truly build a #website. Hi, i’m cally, from the international institute of digital #marketing. Here are 10 #wordpress tips to help you market your site. Use mobile-responsive #wordpress themes It’s no secret that google loves mobile-friendly web pages. With their most recent algorithm update, google has been cracking down on any and all sites that aren’t mobile-friendly. Optimize your site’s images for faster loading One of the biggest things that will slow down your site is images. If you’re an e-commerce site, for example, you’re going to have a lot of high-quality product images, which means lots of files stored on your server. Create an xml sitemap Search engines need to index your blog to rank your site. The way that they do that is by looking at your sitemap (a list of all the pages on your site). #wordpress will automatically create a sitemap for you, but that doesn’t mean it’s optimized. So google won’t always know when to crawl your site. Enable rich snippets Rich snippets are one of the best ways to increase your search traffic. Thankfully, there is an easy way to create rich snippets in #wordpress, even if you’re not a developer. Automatically check for broken links Broken links can harm your seo, so it’s important to either fix them or get rid of them. Rather than going through every link manually, you can easily use a plugin like broken link checker to simplify the process. Build sales landing pages quickly Launching a new product or need a page for an opt-in form? You’re going to need a landing page. One of the fastest tools out there to produce high-quality landing pages is pagebuilder by siteorigin. A/b test your landing pages The reason that a lot of people avoid a/b testing is that it can be time-consuming. You usually have to create or duplicate pageswith separate designs and then test them for a few weeks or months on different audiences. Add ctas to all of your blog posts Blogs are the absolute best place to include a cta. There are different types of ctas you can use. You can add fancy cta graphicsto any blog post. Or simple callouts to other content or services within the posts themselves. Optimize your posts for shareability Social media signals affect your site’s visibility in the search rankings. That’s why it’s so important to make your content shareable on social channels. The plugin addtoany share buttonsallows readers to share any page automatically without having to copy and paste the url. #marketing #wordpress #website #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Are you ready to get productive, optimize your social media marketing, and become an expert #socialmedia marketer? Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every #socialmedia platform is an opportunity to engage with their target audience. Hi, i’m cally, from the international institute of digital marketing. Let’s look at 6 social media tools that experts use to streamline their marketing 1. Nuzzel This tool organizes stories shared by friends and followers on twitter, facebook, and other #socialapps. It’s available as a web, android, and ios app. You can catch up on news from the last hour, or go through the past week using the “sort by” option. 2. Feedly Feedly aggregates the top content in your niche from industry blogs and other publications. Their ai bot, leo, acts as a research assistant that learns your reading habits and delivers articles you’ll be interested in. 3. Buzzsumo On top of content discovery, you can use this tool to research keywords, track online trends, and even find influencers within your vertical. 4. Tagboard This is another great social media tool for monitoring and searching for #hashtags relevant to your industry and tracking brand mentions. 5. Canva This is a simple graphic design web tool with pre-made templates for all kinds of #socialnetworks and uses. It combines some of the best elements of photoshop with a drag-and-drop functionality. 6. Biteable Biteable allows you to create videos, animations, motion graphics, and a number of other visuals for social, ads, and even presentations. You can use any of their templates to get started. For more information, visit www.thedigitalmerketinginstitute.org #socialmediatools #marketing #socialmediaanalytics #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Historically, freelancers have had a number of platforms to connect with potential employers, including upwork and fiverr. As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth. Hi, i’m cally, from the international institute of digital marketing. Here’s 1. Create a portfolio of work While your resume talks, a tangible work portfolio shouts. If you don’t have a highlight reel of your greatest projects, now is a great time to gather those documents. Whether you’re a graphic designer or a writer, having tangible assets go a long way in the digital freelance marketplace. 2. Set competitive prices If you’re just starting out, setting a rate for your freelance work can feel overwhelming. Are you charging too much or too little? However, with these four steps, you can set a rate that works for your wallet and your work. 1. How much money do you want to make? 2. Business costs: freelancers need to prepare for the cost of doing business. 3. Working hours: don’t forget to consider time off and sick days when calculating your rates. 4. Value of your work: your work is valuable; don’t forget that. 3. Optimize your website When potential employers view your #linkedin marketplace profile, it’s unlikely they’ll stop there. To ensure you’re best-positioned to score that high-paying freelancing gig, be sure to optimize your personal website. Optimizing your personal website is an ongoing process. Build a strong foundation that you can iterate on as you grow your portfolio and your voice as a freelancer. 4. Market yourself You can earn some bonus client quotes and testimonials by marketing yourself. These tips can help you score jobs and gain references that will boost your credibility when it’s time to build your #linkedin marketplace profile. 1. #socialmedia. Just because #linkedin’s new platform isn’t up and running doesn’t mean you can’t use other social channels to connect 2. Ask. See a company desperately in need of your skill set? Reach out. The worst response will be a simple “no, thank you.” 3. Affiliate marketing. Are you a graphic designer and your friend is a writer and she’s freelancing for a company in need of design work? Perfect. Take this same approach with other freelancers and monetize the outcomethrough an affiliate marketing strategy For more information, visit www.thedigitalmerketinginstitute.org #freelancer #linkedin #socialmedia #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Wouldn’t it be nice if you could see your website through #google’s eyes? #google #lighthouse could be the tool you need to make sure your website is performing. Hi, i’m cally, from the international institute of digital marketing. Let’s take a closer look at #google #lighthouse. What is #google #lighthouse? #google #lighthouse is a free tool that provides powerful insights to help improve your website. By generating a #lighthouse report, you can assess any web page’s page experience and access valuable tips to improve its performance. #google has recently increased emphasis on-page experience, including adding a new set of core web vital signals. The signals break down how a user experiences your page, and you can see how your website performs in this area through #lighthouse. Since #lighthouse is a #google application, it could be a great way to see your website in the way that #google might see it, knowing any recommendations come straight from the search engine giant itself. A great thing about #lighthouse is it gives you actionable insights while being simple to use. In just a few clicks, you can get detailed page experience information, providing powerful insights into improving performance. How does #google #lighthouse work? Different people browse the internet in very different ways, and the way someone searches for your site on the other side of the world might be very different from the way you do. #google knows the majority of traffic comes from mobile devices, and it also knows that the majority of people don’t have access to super fast 4g or 5g. To simulate this, #google tests your web page by visiting your site through a suboptimal 3g connection on a slow device. Why does #google do this? #google wants to send all its users to the very best page to answer their search queries, so it aims to rank websites with the best experience. If your site works well with a poor 3g connection, it will work well with the latest 5g connection. So, #google learns more about your site by testing it with the 3g connection. If this is how #google is judging your website, then it’s how you should be judging your website too—and this is why #google #lighthouse can be so helpful. For more information, visit www.thedigitalmerketinginstitute.org #google  #digitalmarketing  #lighthouse #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Technical #seo is the most important part of #seountil it isn’t. Pages need to be crawlable and indexableto even have a chance at ranking, but many other activities will have minimal impact compared to content and links. Hi, i’m cally, from the international institute of digital marketing. Here is a beginner’s guide to technical #seo. What is technical #seo? Technical #seo is the process of optimizing your websiteto help search engines like google find, crawl, understand, and index your pages. The goal is to be found and improve rankings. Understanding crawling How can you make sure search engines can efficiently crawl your content? Crawlers grab content from pages and use the links on those pages to find more pages. This let’s them find content on the web. How to see crawl activity For google specifically, the easiest way to see what they’re crawling is with the google search console crawl stats report which gives you more information about how they’re crawling your website. If you want to see all crawl activity on your website, then you will need to access your server logs and possibly use a tool to better analyze the data. This can get fairly advanced, but if your hosting has a control panel like cpanel, you should have access to raw logs and some aggregators like awstats and webalizer. These tools help you improve the technical aspects of your website. Google search console Google’s mobile-friendly test Chrome devtools Ahrefs toolbar Pagespeed insights For more information, visit www.thedigitalmerketinginstitute.org #seo #internallinks #seotools #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Like social media platforms most, #twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Hi i’m cally, from the international institute of digital marketing. Here are 7 tips for running an effective #twitter advertising campaign 1. Clearly define your brand People scroll through their feeds pretty fast on #twitter, and chances are your target audience is not in your network. To make them stop scrolling in their tracks, make it clear what you do. This is where branding comes into play. From your images to your ad copy, users should be able to tell in an instant what you do. 2. Use eye-catching images The brain processes images faster than words, which is why a primary element of your #twitter ads must be your images. Make them eye-catching so that they grab attention. For video ads, make sure you create a custom thumbnail. 3. Write crisp, concise, and compelling copy Once you’ve stopped users in their tracks using your visuals, engage themwith your copy. Keep it short yet punchy. Most of all, make it compelling enough to move your prospects into clicking on your ad. 4. Use figures and symbols Figures and symbols help break the monotony of text and make your ad copy stand out. As a result, people will pause to take a closer look at your ad. 5. Include a call to action Your ad copy must end with a cta. Never assume that your prospects will know what to do after reading your ad copy or watching your video. Always tell them what to do next. 6. Use hashtags carefully Hashtags are a great way to boost visibility. However, they can also detract from your campaign. For example, if your objective is to drive traffic to your website, overdoing your hashtags could lead to a prospect clicking on a hashtag instead of your url. Doing this will lead them to other tweets featuring that hashtag, resulting in you missing out on a website visitor. 7. Keep tabs on the data Always keep tabs on your data and analytics. Knowing what’s happening under the hood can give you insights into what works and what doesn’t. For more information, visit www.thedigitalmarketinginstitute.org #twitteradvertising #tips #tricks --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

There are dozens of considerations entrepreneurs have to keep in mind when launching a new company, from the logoto the product to the packaging. The #business name, however, may be the most important of all. You have to go above and beyond to stand out. The right name can help you do just that. Hi, i’m cally, from the international institute of digital marketing. Here are 5 things you should consider when choosing your #business name. 1. Ensure the #business name is not copyrighted or trademarked The first step in picking a #business name is to make sure it doesn’t infringe any copyrights or trademarks. You can go one step further and make sure it’s possible to trademark your brand name. You never know what the future will bring, after all. 2. Ensure the #business name isn’t already taken This is a no-brainer, but it’s important to mention. Ideally, your #business name will be unique and not used by any other #business in existence. At the very least, it shouldn’t be used in any way by other companies operating in your industry. 3. Ensure the #business name is descriptive You want customers to have an idea of what your #business doesjust by hearing your name. You don’t have to know anything about tripadvisor to know it is in the travel industry or that burger king sells burgers. Don’t be so descriptive that your name is downright boring, however. 4. Make sure the matching domain name is available Coming up with a brilliant #business name is just the start. Before you can commit to it completely, make sure a matching domain name is available. If it is, buy it. If not, consider coming up with another #business name. Having a domain name that is the exact matchof your brand can be a real boost, particularly when it comes to seo. 5. Don’t choose a name that is hard to pronounce or spell You’ll want your brand name to be accessible for everyone. That means no words that are impossible to pronounce when written down or easy to misspell. #tools  #tips #strategies #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

At one point or another, you’ve probably asked yourself if #twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how you can harness the social power of #twitter to gain followers, fans, and customers. Set #twitter Goals Posting without a plan doesn’t work. You need to set goals and milestones you want to achieve so you can customize your posts accordingly. 65% of businesses say generating leads is their biggest challenge when it comes to marketing. Why not try using #twitter to overcome this difficulty? Gain Exposure with #twitter Chats Your main question when it comes to #twitter is probably, “How can I get more followers?” But the thing you really should be focusing on is how to get more active #twitter followers. The numbers don’t mean anything if your followers aren’t engaging with you. The answer to gaining active followers is #twitter chats. That’s how you can grow your following and gain the attention of users who have more popularity than you. Create a Tweeting Strategy and Schedule You’ve got to have a posting schedule for your #twitter account so you know what you’re going to tweet and when you are going to Tweet. Keep your #twitter post schedule in mind when you’re adding to your editorial content calendar. Use #twitterads There are three different types of ##twitterads: ● Promoted Ads ● Follower Ads ● Trend Takeovers You can choose #twitter ad campaigns based on your objective, and you can select which results you want to pay for within each campaign. For more information, visit www.thedigitalmarketinginstitute.org #twitterads #Business #Traffic #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Wendell Davids from the International Institute Of Digital Marketing. If you can allow me just a few minutes of your time between your sets and your reps to share with you my eleven years of experience during this podcast in the fitness industry. So that social media doesn't necessarily mislead you, but you can learn from my trials and errors in the links and in the information below. These are just five key steps that I would like to point out for you to grow faster, understand your body better, and get to your goals faster. This is a patient game but I am here to break it down for you. First of all, you need to understand your body type, there are three different body types ( ectomorph, mesomorph, and endomorph ). Find some guidance below in the link below. The five basic steps, which basically just speak to your knowledge, whether that be training, how to train, and diet. Three major compounds of training (bench press, squat, and deadlift ) which is the foundation of training. You can also find in this podcast a link, regarding your training volume and intensity, these two are the keys to success. The pros and cons of training. Then lastly, a short explanation on diet, benefits, and features and how to stay the course ( fitness journey ). Please click the link below that reads www.thedigitalmarketinginstitute.org for further information Thank you for listening. Stay fit...and keep growing. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Ranking your business Hi, My name is Shannon Alexander from the International Digital Marketing Institute. Today I would like to talk about ranking your business on google, bing, and all the other big search engines. Optimizing your website is your best bet to gaining traffic to your website. The term we use to define this is search engine optimization which refers to using keywords to increase your website visibility. Doing this will help users find your website when using a keyword that exists in your website which simultaneously allows Google to rank your website as relevant to the search. Once you’ve gained traffic to your website, it’s imperative to have a call to action that will ultimately lead to a conversion - which is what we want for the success of your business. Keen on finding out more? Go to thedigitalmarketinginstitute.org #IIDM #Digital #Marketing #Business Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Greetings this is Sarah Athalia Yasmine from the International Institute of digital marketing Digital Marketing for Lawyers: How to Attract Clients Nearly all future clients research an attorney before hiring someone, with most people conducting their research on their phones. This means their first impression of you is what comes up when they Google your name. What might come up are your website, your reviews, and your social media profiles. So this is how you could attract clients with digital marketing: - Build a strong website For many law firms, your website will be the cornerstone of your digital marketing efforts. * Optimize your SEO * Content Marketing Publishing unique, high-quality content is a great method to demonstrate your knowledge to customers. Social Media Marketing * Social media marketing is a sort of attraction-based marketing that can help your business get discovered by potential clients even if users aren't actively searching for it. For more info visit: https://thedigitalmarketinginstitute.org #IIDM #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Safiatou Guisse from the International Institute of digital marketing and I will be speaking about Instagram features that every business should use. The world as we know it is evolving and everything around us is going digital hence why it is important for businesses to keep up with the market and Instagram is a great way to do so here are some Instagram features that every business should use. Whether it's a cooking tutorial, a packaging video, or a styling video Instagram reels are a great way to share information with your audience. Customers are looking more into video content than any other form of content so Reels are where it's at. Instagram stories are Instagram greatest feature that allows for brands to share their everyday activities, repost customers infeed posts and ask for the opinions of their audience which allows for great engagement and feedback from customers The Instagram live feature is another great tool for engagement. It allows for real-time interaction between customers and the business as well as gives customers the opportunity to see the face behind the brand. Lives can be useful when it comes to Q&A sessions and hosting live events. And lastly, the instagram shopping feature, great for any business selling a tangible product and Because people look to Instagram for inspiration before purchasing a product, this feature is great as businesses are able to set up shop right there on the Instagram platform and get customers into their sales funnel. It is important that every business gets with the time of digital marketing as there are loads of benefits. The International Institute of Digital Marketing is a great place to start in building your marketing career For more information visit our website www.thedigitalmarketinginstitute.org #Digital #Marketing #Instagram #IIDM Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Whether you run a #youtube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands. Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to check subscriber count on #youtube, #instagram, and #twitter How to check your subscriber count on #youtube #youtube is one of the more transparent subscription-based platforms out there. Log in to your account, click on your profile photo, and head to your channel. You’ll see your subscriber count underneath your channel’s username. You can also see your subscriber count by navigating to #youtube studio. In addition to the overall numbers, you can find a list of your 100 most recent subscribers. How to check your subscriber count on social media Most social media platforms make your number of subscribers readily available, so finding them is simply a matter of knowing where to look. #instagram #instagram puts your number of followers front and center. At the top of your profile, you can see how many people you’re following and how many people follow you. Once you get over 10,000 followers, the number will be rounded down to the nearest 100 or 1000 followers. #twitter If you have fewer than 10,000 followers on #twitter, you can see exactly how many people follow you by looking at your profile page. If your follower count is higher than that, #twitter rounds the nearest one hundred followers. To find the exact subscriber count on #twitter, head to the analytics section and hover your mouse over the subscriber number in the top right-hand corner. An exact count will appear. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

68 percent of all online experiences start with a search engine, and 53 percent of website traffic comes from organic search. It’s clear why #seo is a top priorityfor marketers. In fact, 61 percent say it’s their main focus when it comes to inbound marketing. Hi, i’m cally, from the international institute of digital marketing. Let’s dive into technical #seo. 1. Crawl your website The most important part of the #seo audit is the crawl. ● Step 1: enter your url and click “search.” ● Step 2: click “site audit” in the left sidebar. ● Step 3: run the scan. Crawling is useful for identifying problems such as duplicate content, low word count, unlinked pagination pages, and excess redirects. 2. Perform a manual google search A few google searches can tell you approximately how well your website is ranking. This will help you figure out where to start your technical #seo audit. How many of your pages appear in relevant search results? Does your site appear first when you search for it by name? Overall, where does your site appearin the results? 3. Make sure only one version of your site is browseable If your website has multiple “versions” of itself, you send search engines a mixed message about how to crawl your site. Basically, the crawlers don’t know which one is the right one. This could be a mobile and desktop version warring with each other, or a duplicate “https” version and a non-”https” version. 4. Conduct on-page technical #seo checks When evaluating your site and the results from your crawl, there are tons of things to check. Don’t get overwhelmed! Start by looking for duplicate pages, headers, title tags, and duplicate content. You can use a tool like copyscape to assess potential technical #seo problemsarising from duplicate content. 5. Manage your internal and external links Sites with logical hierarchies have improved #seo rankings. That’s why it’s important to check your internal and external links—to make sure visitors can navigate your site intuitively. Pages might be deleted or moved, which can result in broken links and annoyed site visitors. Don’t worry; you don’t have to do this manually. Integrity and xenu sleuthcan help you identify your broken links on your site. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Digital #Marketing #IIDM Hi my name is Rea Uy from the International Institute of Digital Marketing Three Tips to Improve Your Brand’s Online Presence In this digital age where everyone is connected through the internet, it is essential for every business to take advantage of its online presence. From finding the best recipe or hotel to book for the holiday, the internet is the first place consumers usually look at. Clearly, we can’t deny that strengthening your brand’s online presence allows you to reach a wider range of target audiences and increase brand awareness & credibility. Here are some ways to improve your online presence right away: 1) Make Your Website User-Friendly It is important to give the best first lasting impression on your website. A good website is all about simplifying your content by making it intuitive for possible visitors. a) Mobile-optimized - It should be optimized for mobile as most people who access the internet are through their phone more than standard computers. b) Easy navigation - the menu bar should be easy to find, and all-important pages are included. The most common and useful tabs are Home, Products / Services, About Us, FAQ, Pricing, and Contact Us. c) Fast - Ideally, it shouldn’t take more than 3 seconds to load, or you might lose your potential customers by exiting your page. 2) Optimize Your Business Listings Encourage and incentivize customers to leave some reviews on your business. This can build credibility and traffic to your website. 3) Engage with Your Social Media Followers Creating a social media page is good, but sustaining interaction with your followers is more important. Always respond to post's comments and direct messages as these customers usually expect the brand to notice and respond. Be honest and personal in responding as it creates a more human brand that is relatable to the consumers. The digital landscape changes often, but that is no excuse for businesses today to ignore your company's online presence. It is essential to invest time and resources so to increase your market presence that will eventually lead to brand integrity and loyalty. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketin --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Rachel from the International Institute Of Digital Marketing. SMS Marketing Needs To Be In Your Campaign Strategy SMS marketing is a highly targeted and affordable mobile strategy. The purpose of the mobile device is to have absolute convenience at the user's fingertips. Mobile devices should be seen as a new opportunity for digital marketers to track their campaigns and track customer mobile behavior. Proximity marketing can be very successful in conversion rates when closely targeted. Mobile marketing can be integrated into the daily routine of the target market - such as optimizing mobile web browsing, mobile banking, artificial intelligence tools, and banner ads in apps. Why SMS and MMS marketing? SMS (Short Message Service) is one of the cheapest forms of direct mobile marketing to promote updates, offers, alerts, or transactions in real-time. MMS (Multimedia Message Service) is just an extension of SMS marketing of 300 characters. MMS's allow for images, videos, and audio to be included. A short telephone number (CSC) allows the customers to vote, poll, sign up and donate according to the requested message. It is usually 5 digits long. Follow these steps for an effective SMS/MMS marketing campaign: 1. Use the recipient's first name to personalize the message. 2. Quality over quantity - stay focused and work on building a relationship with the customers on your list. 3. Short is sweet. Catchy is key. 4. Add ‘call-to-action to generate leads (Book Now, Subscribe Now with a link to the desired landing page) 5. A successful SMS will result in the customer ‘opt in'. 6. Always include an option for the recipient to ‘opt out’ or ‘stop’ - hence allowing the recipient to unsubscribe. 7. SMS messages need to be under 160 characters. Avoid this in SMS Marketing: 1. Do not use it as a push-focused selling tool as it will not gain any loyal customers. 2. A failed campaign is failing to reach your target market. 3. Do not only use only mobile marketing as a strategy to reach your target market. 4. Always comply with local legislation and consent to avoid becoming spam. 5. Do not forget your call to action. Understanding the buying behavior of the customer is crucial, such as knowing that Generation Z grew up with smart devices in their hands. Let's just text them. For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi my name is Nthabiseng from the International Institute of Digital Marketing Let's talk about Customer Satisfaction in Digital Marketing - which is a great place to start if you want to try your hand at digital marketing projects. To Increase revenue, online marketing organizations may employ a variety of digital marketing methods. Customers are more likely to be satisfied when they receive immediate pleasure for their money. Because digital marketing is so large, some techniques work best in the end, while others work best with specialized industries, and so on. SEO is one of the methods that you can use to conduct customer satisfaction surveys in Digital Marketing Some of these SEO methods involve 1. On-page SEO 2.1Off-page SEO 3. Technical SEO 4. Local SEO 5. YouTube SEO 6. App Store optimization For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

5 Key Moments in Digital Marketing History Hi my name is Ndivhudza Nmealumane an intern from the International Institute of Digital Marketing - The term "digital marketing" initially originated in the 1990s as a concept or objective that is considered a watershed moment in the industry. - Things truly got started when the internet was introduced and the Web 1.0 platform was created. A platform that allows users to look for information but not to share it over the internet. - Resulting in the first clickable banner shown in 1993, marking the start of the digital marketing age. - In 1998, Google, the industry heavyweight, was created, paving the way for the creation of digital marketing. - Accelerated by the introduction of Web 2.0 that emphasized active participation rather than passive consumption, resulting in an abundance of data. - Aiding the introduction of social networking sites (the first of which was MySpace, followed by Facebook) marked the start of a new era in business history. For more information visit our website www.thedigitalmarketinginsitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, My name is Mahadi and I am from the International Institute of Digital Marketing. Today I will be talking about data analytics in digital marketing. In today's business world data plays a very important role in making decisions. Data analytics helps marketers in two ways. The first one is it creates maps for the customer journey and secondly it helps to deploy proper marketing strategy. Companies use google analytics and built-in analytics functions in different social media platforms for their primary data analysis. Besides these free analytics tools, there are many premium analytics tools that give much better results for marketers. Those tools are Mix panel, The Adwords performance grader, Semrush, Buzzsumo, Crowdbooster, HubSpot, and many more. Business companies heavily invest in all these data analytics tools so that they can get insightful information about their customer engagement from social media interaction. For more information please visit our website thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Everyone loves music. Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. Hi, i’m cally, from the international institute of digital #marketing. Let’s look at how to use music in #marketing #paidcampaigns 1. Set the mood Think about the mood you want to create from the get-go while you’re still working on the script and other essential basic elements of your campaign. Considering both visual and music elements from the beginning will ensure that your paid ad campaign communicates a cohesive message. 2. Evoke a certain emotion While you’re trying to choose the right music for your #marketing campaign, remember to keep things simple and try not to mix too many moods in one campaign. Choose a particular emotion that you want to evoke and let that emotion be clear from the beginning of the ad. 3. Make it memorable Studies show that we process music by using the same part of the brain that processes memory and emotions. In a nutshell, this means that if you can evoke the right emotions from your audience through music, the ad will naturally be memorable to them. This will help your audience not only remember your ad but immediately start to reminisce. 4. Enhance your message A huge part of knowing, liking, and trusting anyone is connecting with them on a personal level. Stories help us achieve that. There are various ways to tell a compelling story in ads. Most of the time, you don’t even need to say a single word. You can let the visuals and the music drive the story. 5. Entertain your audience When you’re choosing the music to use in your #paidcampaigns, it’s all about your customers. Don’t make the mistake of thinking about your own music tastes and assuming that your audiencewill also love it. For more information, visit www.thedigital#marketinginstitute.org #marketing #paidcampaigns #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Liam Macalagh from the International Institute of Digital Marketing. I will be discussing “How digital marketing affects small businesses. In order to highlight the effect of digital marketing, I will simply talk about various advantages of digital marketing. So the first advantage is high visitors rate which can result in higher sales leads. The second advantage is targeted customers are achieved through direct marketing towards the target audience. Also, the usage of digital marketing can be very cost-effective. Meaning the business can have a small budget for marketing. This will also enable the business to reach a wider audience. Using digital marketing will also enable the business to deliver effective customer service. In having discussed these advantages one can notice that the advantages of digital marketing outweigh the disadvantages by a huge margin. For more information visit our website www.thedigitalmarketinginstitute.org Thank you. #Digital #Marketing #Business Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Kerem from the International Institute of Digital Marketing. IN THIS PODCAST I would like to talk about Why had digital marketing become so popular nowadays? Many businesses started to initiate digital marketing campaigns to expand their businesses. These campaigns provided customers from all around the world. Digital marketing is not only for worldwide companies, most of the small businesses started to use digital marketing techniques too. As I mentioned before, the digital marketing industry has become so popular. You can find some of the reasons why it has become popular in the following PODCAST. 1-DIGITAL MARKETING IS CHEAPER THAN TRADITIONAL AD CAMPAIGNS You don’t have to be an expert number cruncher to get that marketing online is much cheaper than traditional advertising approaches. The cost of newspaper and magazine advertisements can run into the thousands and TV and radio can often blow a company’s entire marketing budget. Digital marketing, on the other hand, can cost as much or as little as your budget allows. 2-YOU CAN GET REACTIONS FROM YOUR AUDIENCE SWIFTLY Time is the most important thing in our lives. Nobody wants to waste it. Technology has become faster day by day. It is the same for digital marketing too. Because it uses technology. 3-MORE TRACKABLE THAN THE TRADITIONAL MARKETING Can you tell me how many people saw an advertisement on a billboard? You can only estimate. But thanks to digital marketing, you can reach the exact number of people who are interested in your advertisement. 4- COVID-19 PANDEMIC During pandemic times, people tend to use their mobile phones and spend their time on social media. This situation also helped us to spread digital marketing to social media and internet users. When the audience of social media and the internet increases, it means that your prospective customers are about to swell up. For more information visit our website www.thedigitalmarketinginstitute.org #Digital #Marketing #IIDM Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Kallen from the International Institute of Digital Marketing. Thus begins the tale of the piercing artist & her small business. Under threat by the villainous COVID, she wrote her own happy ending by creating B PIERCED. A piercing business that flourished, thanks to her prince charming - digital marketing. She turned from the princess of Instagram posts to the Queen of digital marketing & I am going to tell you how. She started off with social media marketing, the princess took to Instagram & Facebook to firstly find her demographic & build traffic towards her new Instagram business. She used social media as they are easily accessible platforms that include other benefits to market your business online successfully. She enjoyed the challenge & has recently progressed to content marketing. She put a strategy in place & began doing what she loves most. She created “How to” posts, informative posts & created relevant content that her audience wanted to see from her brand, thus creating royal & loyal clients. Her journey was not over, she decided to team up with the bravest knights to help her win this battle - she began affiliate marketing. Kind-hearted friends shared her content in order to help her gain popularity & she traded their service for a discount on piercings or free piercings. A tool that was as sharp as a sword. As she learned & learned she realized her branding did not match the princess she was inside - she radiated positivity & wanted to show that to her audience. She rebranded to her main brand goal - decorating the beauty of the body. From here she seems to be winning the battle, let’s see what happens next. With all these weapons, warriors in battle & her prince are there to help her. There was one weapon that made this tale come to a happy ending - her smartphone. Through the use of mobile marketing, she was able to create this monarch of a piercing business. Through the use of apps, she can directly message her clients, personally let them know about specials & upcoming promotions. Therefore keeping the loyalty of her royal clients. Here ends the tale of the piercing artist. I hope you read my blog for more juicy details. For more information visit our website www.thedigitalmakretinginstitute.org #DigitalMarketing #IIDM #COVID Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi my name is Joy Okundia from the International Institute of Digital Marketing" Given the several meanings of Artificial Intelligence―it includes the study, plan, and building of an intelligent specialist that can accomplish objectives that create computer programs to finish tasks that require human knowledge. That is to handle issues, recognize languages, and rational thinking for dynamics. Above all, Artificial intelligence is rapidly developing, wherein people can utilize it in numerous ways, in terms of personal assistants through many gadgets to self-driving vehicles. Also, artificial intelligence can be used in surveillance cameras, banking, smartphones – Apple’s Siri, Amazo n’s Alexa the technological progress from various cognitive domains has pushed computer-based intelligence forward even in the marketing and digital marketing industry, where AI can deal with information quickly and precisely. Further, managers exploit this possible option to better have full command of the market, trend research, and modify the client experience. Marketers are currently utilizing artificial intelligence when doing various complex tasks like digital marketing, search engine optimization, checking social media activities For more information visit our website www.thedigitalmarketinginstitute.org"" #ArtificialIntelligence #IIDM Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Jaden Kloppers from the IIDM, Please like and subscribe after the video. Sit back, relax and enjoy this podcast (Dramatic music plays): All singers .. songwriters.. rappers .. producers .. or should I say, artists! (Built-up music) In a world of technology, we only move deeper into the pit of algorithms and data. But as much as the world becomes digital/digitized, our hearts still boil in the sensational pot of art we call music! And thankfully, we have a creative platform to express our talent. (Pause) TikTok Yes, TikTok (Upbeat music plays) ! A platform designed for us creators to share our work and to grow our brand as musicians. (Pause) but nobody promised it would be easy. Thus I've created this blog, (Excited/upbeat/thinking music) explaining in-depth "what is Tik Tok", why we should use it, and how we can grow our brand there, including original tips (by myself) to help you with ideas to feed that creative brain. (Smooth Music) TikTok is only growing bigger, and faster over time, so take advantage of this opportunity by visiting our link below. This will be a great start for your brand, and a kickstart to market yourself in our digitized world. I'm Jaden Kloppers, thank u for listening #Tiktok #Musicians #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Amazon attribution makes it possible for certain sellers to track what happens to every user they send to the platform. But amazon attribution isn’t just a url tracking tool. It has several key features marketers will want to leverage. Hi, i’m cally, from the international institute of digital #marketing, let’s look at how to use amazon attribution for ad #campaigns 1. Full-funnel amazon analytics Amazon attribution significantly increases the number of sales funnel data brands have access to. You’re not just limited to conversion data. Instead, amazon lifts the curtain on how consumers interact with your product on their platform, providing metrics like clicks, detailed page views, and how many times customers add your product to their basket. 2. On-demand amazon conversion metrics You can see campaign performance as and when it happens. Real-time reporting means marketers can optimize their #marketing #campaigns faster than ever before. 3. Customer insights Because of the wealth of metrics amazon attributes provides, marketers can understand how the users they send to their store behaveonce they get there. Do they add the product to their basket as soon as they land on a page? Do they find a different product they prefer? Do they not buy anything at all? Amazon attribution lets you answer all those questions and more. 4. Separate tracking for each advertising channel Amazon attribution lets marketers create different Tags for every #marketing channel. facebook ads, Google adwords, Blog posts, Social media posts, it doesn’t matter. You can make hundreds of tags so you always get granular detail on the performance of every channel. For more information, visit www.thedigital#marketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, I'm Ian Hannington from the International Institute of Digital Marketing. Blogs can be a very useful way to provide your audience with free information while promoting your brand. In this podcast, I’m going to explain simply how to create and build your own blog for your business. Step 1: Decide on what content you want to provide. Who do you want to read your blog? Start by brainstorming what kind of content your target market would be interested in and what content fits with your brand. Your topics should be linked to your brand and the goods or services that you are trying to sell. Step 2: Create an account with wordpress (or any number of other blog tools) Websites like Wordpress and others make it incredibly easy to start a blog or add one to your existing company website. Step 3: Start writing blog posts Content is king. Once you have your topic you can start writing the first blog article. Try to write in a style that is accessible and not complicated. Be careful of jargon and if you must use it then explain it the first time you do. Organize your post into sections and have an outline. You can use visuals to make the blog more interesting to look at and to emphasize your points. Step 4: Post regularly The best way to grow your blog is consistency. Post as often as works for you and your audience. Step 5: Promote your posts How will people know about the new blog unless you let them know? Remember to use your company’s social media channels to promote each post. Blogs are a powerful tool. More companies should be using this tool to connect to their customers in a way that provides value apart from their main product and brings awareness to their brand. Thank you for listening. For more information on this and other digital marketing topics, please visit thedigitalmarketinginstitute.org #Digital #Marketing #IIDM Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi my name is Dircen Coetzee from the International Institute of Digital Marketing" Before I explain the benefits of digital marketing one needs to understand what digital marketing is Digital marketing is a subgroup of marketing that uses digital technology to place and trade goods. There are several methods of digital marketing. All these methods have their own specific benefit to the digital marketing space. I will only explain the top 5 benefits of digital marketing. The first benefit Cost – Digital marketing is cost-effective and can accomplish its goals at a fraction of the cost Effective targeting is also beneficial - unlike traditional marketing and advertising you can target more prospective clients you also have more control over who sees your ads which allows you to conduct research to identify buyer personality The third benefit is the Elimination of geographic barriers – Digital marketing removes the geographic constraints from the buying and selling process. The fourth benefit is Measurable - Traditional marketing can’t confirm if an ad was seen or anyone paid attention to it Digital Marketing analytical tools help with strategic marketing campaigns and one cone makes data-driven decisions The fifth benefit is 24 hours / seven days availability – Digital marketing can deliver relevant information twenty-four hours a day, seven days a week. To conclude, digital marketing is crucial for an organization's success in modern society. There are some constraints for digital marketing however the benefits of digital marketing outweigh the constraints of digital marketing. For more information visit our website www.thedigitalmarketinginstitute.org" #Digital #Marketing #IIDM Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, there. My name is Daniel Mogale, a Digital Marketing Analyst at the International Institute of Digital Marketing. I’m going to talk about Content Marketing and the Fundamental Tools of Digital Marketing. Content Marketing is a marketing strategy that is used to attract, engage and retain an audience - by creating and sharing relevant articles, images, videos, podcasts, and other media. Digital Marketing is also called Online Marketing. In Digital Marketing, Brands connect with the audience through the Internet and other forms of digital communication. These include; email, social media, web-based advertising, text and multimedia messages. There are 6 Categories of Digital Marketing Tools that is trusted by Experts, namely: 1. Analytical Tools. 2. Tools for Conversion, Marketing Automation, and Personalization. 3. Tools for Design, Social Media, and Video. 4. Google Tools. 5. Tools for Keyword Research, Search Engine Optimization, and Search Engine Marketing. 6. Tools for Productivity. Digital Marketing is continuously evolving and opening up new opportunities every day. As a Business, whether B2B or B2C, make sure that you understand the significance of innovation. For more information, visit our website: www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi my name is Chawezi from the International Institute of Digital Marketing" In this video, I will be talking ABOUT why you should pay more attention to digital marketing for your businesses. And in turn, reap the benefits from it. With the ever-growing dependence on technology and the rise of the fourth industrial revolution, more people are getting access to the internet and spending more time online. This has even been made easier with the USE AND reliance oF MOBILE TECHNOLOGIES nowadays People are spending, an average of eight and a half hours a day on digital platforms. Having an online presence would hence be beneficial for any business as it would have access to a bigger audience WITH MORE TOOLS AT THEIR DISPOSAL TO REACH VARIOUS CROWDS This not only eases the transactions and communication between the company and customer but also brings about convenience to both parties. However, we as people are also witnessing overwhelming access to information and our attention spans are lessening. We are CONSTANTLY bombarded by a plethora of content on the daily from all places on the internet. THus To ensure that your BUSINESS marketing attempts are not a drop of water in the ocean, you must MAKE SURE that your information is reaching the right audience. This is where digital marketing comes in Building on traditional marketing, digital marketing has adapted to the changing times with the use of technology. Digital marketing put simply, is a way to leverage different online tools to promote your business or brand. It is a very flexible means of marketing, as long as people are reliant on technology. Currently, different methods such as social media marketing, viral marketing, influencer marketing, AI, and IOT are already revolutionizing how companies interact with people. The future of marketing is data-driven, the more data people have the easier it will be to understand the consumer. "For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

TITLE: GROWTH HACK YOUR SALES WITH SIMPLE EMAIL MARKETING TIPS Hi, my name is Charlton Philander from the International Institute of Digital Marketing [Intro] People’s actions and desires are constantly changing, thus, a well-executed email marketing strategy is needed to act as a provision for those changes. Email marketing is still one of the best strategies when it comes to building customer relationships and of course Return on Investment. Whether you are an established business or aspiring small business owner, these crucial tips will assist in accelerating your growth as a company. 1. Subscribing should be easy - Include more than one signup form throughout your website to improve your conversion rate. 2. Provide value - Offer something valuable like a “How to” pdf guide, e-book or exclusive promotion codes to potential customers in exchange for their email address. 3. Offer a variety of content – Apart from promotional content, you should also send email campaigns such as welcome emails, newsletters, and content marketing emails (e-books, guides, membership info, etc.) 4. Divide your email lists - Segment your email list for example by new customers, those not long ago made a sale, and those who have not opened an email. 5. You need a Call to Action button (CTA) – Your CTA button should be stimulating, clear and concise to get people to open your emails. So, are you ready to give email marketing a go? For more information visit our website www.thedigitalmarketinginstitute.org [Outro] #EmailMarketing #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

If you are someone who is looking to learn #contentmarketingand become a killer #marketer in no time, look no further. Hi, i’m cally, from the international institute of digital marketing. Here are 5 important #blogs on #contentmarketing. 1) myhq digest Myhq has a segment called the myhq digest for freelancers, entrepreneurs and #bloggers alike. On their #blog, you can find content pertaining to startups, dream workspaces, about starting a businessfrom scratch, setting up virtual offices, tax filing for both entrepreneurs and freelancers, workstyle hacks, artificial intelligence and so much more! 2) #contentmarketing institute (cmi) #contentmarketing institute is the reigning king in the world of #contentmarketing. It is a premier global #contentmarketing education and training organization which teaches enterprises and brands the art of attracting and retaining customers through compelling and multichannel storytelling. They cover all bases from helping you put together an effective #contentmarketing strategy, how-to-get-started guides, competitive analysis, #contentmarketing samplesand more. 3) hubspot Hubspot offers a full stack of software for marketing, sales, and customer service, with a completely FREE CRM at its core. Where their #blog is concerned, it is a top #contentmarketing #blog featuring posts outlining the results of hubspot’s research and experiments alongside featuring everything about the world of marketing, sales, service and news trends. 4) izea influencer & #contentmarketing #blogs The #blog boasts of having ‘shareworthy’ content and ranks among one of the top marketing #blogs around. It doesn’t shed light on #contentmarketing but covers related topics like influencer marketing and SOCIAL MEDIA marketingwhich are under the same big bucket of #contentmarketing. It offers myriad listicles on top social media tools, brand marketing, email marketing, landing pages, niche marketing, search engine optimisation (seo) and a lot more. 5) buffer #blog A unique and one-of-its-kind social media listening and scheduling program, buffer also happens to offer an excellent #contentmarketing #blog! It is said to be the poster child of #blogs on #contentmarketing and its #blog gets shared thousands of times! For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, I am Casey Jefferies. I am a Digital Marketing Analyst @ the International Institute of Digital Marketing. In this Audio post, I will cover “Why Social Media is Important for your Business! Let me tell you why. With all the different technology that is available today. With the majority of the world having access to the internet. More and more people are spending so much time online, and still growing. There are estimated to be 3.8 billion social media users around the world. With this being the case and so many users online with almost instant access to your brand or business. It is vital to use social media platforms to your advantage when growing & marketing your business and communicating with your customers. Five reasons why social media marketing is important in business: It’s Cost-Effective - Social media is free and anyone can use it. Engaging Customers - Your target audience is already spending time on these platforms. All you need to do is narrow them down, connect and engage with them. Social Media Improves Brand Loyalty - If your business has a good and consistent social media presence, this will lead to more engagement, which leads to more sales. With time you will build and improve customer relations and build brand loyalty It Increases Traffic - Building your social media presence leads to more engagement, leading to brand loyalty, which means they will go to your website to buy your products or services. So coming back to having a good online presence, will lead to more eyes and ears seeing and hearing about your brand or business, which will spark interest leading to more traffic and sales to your website. And lastly Enhancing SEO Rankings - As if keywords and a well-updated blog aren’t already a plus for your SEO. If you are consistent with your social media and your engagement is good, the algorithm that ranks your brand, business, and website also notices that your business or brand is meaningful, creditable, and valuable to online users. Thank you for your time. For more info please visit our website:www.thedigitalmarketinginstitute.org #Socialmedia #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #Iiidm #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Aphiwe from the international digital marketing institute today I'll be talking about a few ways how digital marketing can assist musicians or recording artists to achieve more revenue. Digital marketing is a powerful tool for any business. Individual and even recording artists may use digital marketing to increase their brand awareness, generate revenue, and boost social media presence which will enable them to reach their targeted audiences. Firstly, digital marketing my assist recording artists in increasing traffic to the website DSPs and social media pages the main aim of any recording artist is to pique their potential or the answers interests and they're off to convert their interest into a purchase or repeat listen on their DSPs it might be wondering What a DSP is it is a digital streaming platform such as apple music Spotify YouTube Music and even more local platforms like Deezer furthermore keywords keywords keywords this is one of the most essential tools one may utilize to increase traffic to the website and other platforms keyword allows Google to director supporters who may be searching free music to the most relevant content that is aligned to their search thus it is imperative that the kind of contingent posting is a higher quality relate relatable to your target audience in fact in keywords which will allow your supporters to easily find you your music and social media channels. Secondly, it is crucial that as an artist you have a smart personalized digital marketing strategy to increase your personalized branding his supporters will have a better customer journey through this by discovering you and your art and this will bring about loyalty here are a few ways you will be able to personalize your brand through digital marketing one through email marketing tool video messaging and three creation of a customer experience that is seamless. Please note that one should abide by the protection of the personal Information Act which is the poppy act that was amended on the 1st of July. lastly, digital marketing may assist musicians by increasing engagement with their supporters keeping customers engaged and interested in your brand music and the message would like to share with them is imperative for example 75% of talktalk's is discovering new artists on the platform before up and coming artists that would be the best attempt to promoting music, engaging and even adding a challenge along with it including knowledge in digital marketing can vastly improve ones web traffic increasing support generate revenue and even brand awareness there are various online and short courses that will teach you the skill of marketing. For more information please visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #iidm #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi there, I am Annmarie Morgan from the international institute of digital marketing. Let's talk about adopting digital changes. Digital changes are all around us and have become very necessary nowadays. We have seen how fast technology has evolved, especially since the covid -19 pandemic. Some of the changes we have seen have impacted our daily work activities and personal activities and how we communicate. We can agree that this advancement in technology is far more widespread than five to ten years ago. For this reason, it is crucial to consider the relevance of equipping oneself with the right digital skills to stay in the know and to experience the numerous advantages it brings. Here are three tips on how to adapt to digital change in your organization. 1- Avoid resistance to change- this has become a problem for most organizations because most people readily resist change rather than accept it. One reason is that sometimes people are not up to date with the current changes and are fearful of the future or feeling threatened about what it brings. 2- Have a clear sense of direction and communicate often and clearly- Most people who resist change are not clear on the purpose of the change, and their first method of defense is to protect themselves if they feel it will negatively affect them. 3- Encourage learning and development. Continue to learn and adapt to new digital changes so your business can continue to grow while remaining current and relevant. Allow us at IIDM to teach you the relevant digital skills needed to tackle any digital problems. Visit our website at: www.thedigitalmarketinginstitute.org. Thank you. #Digital #Marketing #Adopting Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everyone and welcome! My name is Anna from the International Institute of Digital marketing. Today I would like to talk about Digital marketing in the tourism industry. Digital marketing helps tourism companies protect their business and convert risks into opportunities. Google has firmly established itself as an Internet authority on all things. Google features can make sure that companies are updating their content effectively. Analyzing the available consumer data by using Google Analytics for example allows travel companies to compensate appropriately for tourist needs. By using data, we can make more accurate decisions that help us in our actions to attract users and improve their experience. Content is always going to be a huge part of your digital marketing strategy but thinks beyond your website. Interact with consumers with visuals that show them why you are the best choice by showing them the unique experiences of your region, the culture, the fauna, the flora, the food, and more. Social networks also play an important role in tourism since they are used before, during, and after the trip. Everyone has their own platform preferences, so consider this segment of your target audience so you can decide where to focus your social media efforts. For more information visit our website: www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi! My name is Thakazelo Douw from the International Institute of Digital Marketing. If you have ever shopped online or seen online advertisements, you have encountered recommendation systems. With the continued popularity of Netflix, Amazon, and Spotify, amongst others, recommendation systems can be found almost everywhere online. Examples of recommendation systems are books or clothing on Amazon or movies/shows on Netflix. In this podcast, I will be speaking about the age of marketing personalization. In essence, personalized marketing means using data analytics to tailor the way you sell your products in order to fit the individual needs of your target audience. According to Epsilon research, 80% of consumers are more likely to do business with a company if it offers a personalized experience. Wow! A huge number right? Customers are drawn to brands that meet their expectations and give them what they want. Netflix’s recipe to customize user experience includes using personalization on a large scale for its homepage. Based on the profiles of each user, they customize the homepage to determine how many rows go on the homepage and which shows/movies go into the rows based on the user’s streaming history and preferences. Now let’s move on to Spotify’s use of personalization for a competitive advantage. Spotify has demonstrated a thorough understanding of personalization, with music recommendations and playlists suited to each user. They have recently made use of music stories that recap users’ listening history in a fun and effective way. Examples are the annual #SpotifyWrapped campaign as well as the #OnlyYou campaign. Their aim is to target users in a direct and unique way. They also curate "Daily Mixes" that change every day depending on the type of music the user frequently listens to. E-commerce giant Amazon’s personalization strategy consists of taking into consideration factors such as purchasing history and personal browsing to generate recommendations for each individual customer to help them in finding a product to buy. They ensure that not only does the product suit the customer, but also matches their personality. In conclusion, personalized marketing creates a customer experience rivals can’t easily replicate. This creates a positive experience for its customers which will then lead to customers becoming repeat buyers. Marketers need to tailor their marketing to meet the individual needs and expectations of their customers; this will allow companies to remain relevant in the evolving digital age. For more information, visit our website: www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

In the past decade alone, #video marketing has entered every platform and channel, especially a marketer’s social marketing strategy The biggest reason for #video marketing influence is that there are screens everywhere, be it in your pocket with a smartphone, on your car dashboard or even on your bed with tvs, laptops or tablets. Even your watch has now become “smart” and with a digital screen. Hi, i’m cally from the international institute of digital marketing. Here are 7 steps to create a powerful #videomarketingstrategy which will help you as an entrepreneur: 1) understand the purpose No #videomarketingstrategy would be a success if you are shooting in the dark and don’t know what exactly is the purpose behind making that #video. One of the primary goals of your #videomarketingstrategy should be to keep your audience in mind and to educate, entertain, and inspirethem. 2) know your target audience #video marketing just like any other marketing platform requires you to know your audience and its success starts with knowing how to find that target audience. As a startup with a limited budget, you can’t afford to waste any time or money and make a #video which will not make any impact as you didn’t focus on your target audience. 3) understand what makes them share, like, and buy For your product and #videomarketingstrategy to be successful, you need to fully understand what will make your target audience not only watch your #video and buy your product but also share that #video with others and encourage them to buy your product as well. 4) topics and formats Understand what is trending and what is in demand with regards to your target audience and to know what topic and format to include in your #video. Further, search for what kind of format works best for your audience – is it #videos that are instructional in nature or a #video whichmotivates the audience. 5) know where and how to promote your #videos When it comes to startup and marketing strategy, recording a #video and publishing it on youtube or instagram isn’t enough as you have to strategically promote it and know where it would work best. 6) know the most critical component of #video marketing Many #video marketing strategiesfail as they fall into the trap of creating multiple one-off #videos. This only drives up costs and diminishes the #videos’ overall value. It is thus important to create #videosthat are simply a piece of the larger whole and not one-off. 7) creating a strong call-to-action When creating a #video, it is also important to add a strong call-to-action  to it so as to direct your viewers to the next #video or landing page. Never undermine cta as it works as a reminder of the next step and compels viewers to further engagement. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Digital Marketing Scams Hi, my name is Sydney Danson from the International Institute of Digital Marketing. I will be highlighting what kind of scams occur within the digital marketing world. Both businesses and individuals are on the constant lookout for tools and services that cater to increasing their following. In an attempt to grow quickly Brands and people will usually resort to the following three tactics. Buying Followers The first is buying followers, likes, and comments. Buying followers is never the answer and yet people still opt to do it. This stems from the belief that with only a few followers, others will not follow back and they won’t be able to monetize their profiles. Stolen Content The second is /buying or using stolen content. Creating your own content is time-consuming and or expensive. fresh ideas have to be generated- which can be hard to come by. If you aren’t naturally creative your best bet is to hire a content creator, however, if you lack the budget to shoot your content Some sites like Unsplash, Pexels, and Pikwizard offer verified royalty-free images. Search Engine Optimization Scams Lastly, you want to avoid search engine optimization scams Most people do not understand what search engine optimization entails and are quick to give their money to companies that claim to be able to perform wonders for their online presence. But how can you tell if you’re being taken for a ride? If an SEO company claims they can guarantee a Google Page 1 Ranking for your brand they are lying. Google’s stance on the matter is that “Google never guarantees top placement in search results or AdWords. Be wary of any company making these types of claims. Scammers will try to make you sign a contract, with a fine print stating that they own your domains, social media profiles, just for handling your social media. Conclusion It’s never a bad idea to build your digital skills because they enable self-sufficiency and save you money. There are experts with an ethical code and not everybody is out to get you, but it pays off, in the long run, to build on these skills. The International Institute of Digital Marketing has a wide range of courses, from Marketing Strategies to Branding and more. For more information, visit https://thedigitalmarketinginstitute.org/ #Digital #Marketing #Scam Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digit --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Shawn Ocampo, and I am from the international institute of Digital Marketing. If you have a business, you would know how important it is to diversify yourself and make your products or services more accessible and attainable to the consumer. An example would be the pandemic, and due to this, many businesses have been forced to shift to online marketing as a way to make any type of sales. So thinking of that example, a great way to keep your business relevant and secured from any external factors would be from Digital Marketing. So if you haven't brought your business online yet, you might be wondering to yourself. How do I get started? Well, I have created a blog recently called “How to Grow your Business Through Digital Marketing”, where I show you 3 easy and important steps that will build you the foundation to being successful online. If you are interested and want to see more information, the link is in the description below. But for now, I will give you a brief description of the blog. So it starts with mentioning the three important steps to grow your business online. And these steps include content marketing, which is how to build your website and create content for your products and services. With this step, I dive deeper into how to create your website by finding a website platform, creating a domain, finding a web host, and even customizing your site. The next step was SEO which is how to optimize and improve your website and the contents included. Here we look into keywords, elements, and link building that will help you improve your ranking in the search engine result page. Finally, Social Media Marketing, which is advertising and building personal relationships with your consumers as a brand. Here we will find what social media platforms best suit you, and how you can use social media automation tools to help make posting a lot easier and organized. There are many more channels that you can use to grow your business online. But I believe that these three steps will help you start building the foundations and stepping stones to become a better business online. For more information visit our website www.thedigitalmarketinginstitute.org #Digital #Marketing #Business Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi Everyone my name is Rohit Sharma. I am one of the trainees from the international institute of digital marketing. Many people believe that SEO is hard but this is not true. Here are Basic and important Tips To Improve your SEO number 1, Make your website user-friendly and mobile-friendly number 2, Post fresh and relevant content number 3, Optimize your headings, descriptions, and URL structure number 4, Improve your website loading time and the last one, Submit your website in Google and Bing Webmaster tools These tips are simple but at the same time they are also very important Like these, there are so many advanced techniques available in SEO for better rankings For more information visit our website www.thedigitalmarketinginstitute.org #SEO #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi my name is Richard Davids, from the International Institute of Digital Marketing. Today I want to talk about How to Begin Freelance Digital Marketing. For those with in-demand skills, the opportunity to begin your own business is now. A Freelance digital marketer's role is to assist their clients with promoting their products or services online. You must get the attention of their audience, bring them to your client's website and turn them into paying customers. 4 types of digital marketing to start freelancing are: * Content Marketing * Search Engine Optimization * Search Engine Marketing * Social Media Marketing What can you do to begin freelancing? 1.Start preparing for what's to come. Being able to manage your stress, your time and your workload will determine how successful you will be as a freelance digital marketer. 2.List all your digital marketing skills. 3. Finding your niche. Companies want to hire an expert in their industry so start becoming an expert in an industry that you are interested in. 4.Start building your personal brand. As you grow your brand will be what sets you apart from your competition. 5.Find your first job. With the help of some websites specifically for freelance digital marketing, you can choose from thousands of postings from companies looking to hire. - Fiverr - Contently - Upwork Just to name a few. And finally… 6. Determine your price. Understand that you have a skill that someone is looking for. Don’t sell yourself short, your skills have value and you deserve to be compensated for them. Now you know where to start, you may want to think about becoming a certified digital marketer. For more information please visit our website at www.thedigitalmarketinginstitute.org to find the right course for you. Thank you for listening. #Freelance #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Rebecca from the International Institute of Digital Marketing I wrote my blog about whether or not a digital career is ideal for a mom. Being a mom myself, I thought long and hard about what career would suit my current circumstances. Life definitely does change after having a baby. I thought about the perks of working in the digital marketing field and this is what I found. Some of these perks are that you can work for any company in the world, the opportunities are endless. I also mentioned that you have a higher chance of working from home, which is another bonus as a mom, this ensures that you have more time to spend with your kids, other than working the usual 9-5 shift in the office. It's definitely amazing how much a Social Media Manager has so many skills that one would need to be a mom. For instance, Time Management, People Skills, Communication, Problem Solving, and Organisational Skills. Thank you for taking the time to listen to my Podcast. For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

You know audiences now are used to receiving information almost at the speed of light. Even if you can boast of impeccable content #marketing skills and strategy, a slow-loading blog with poor user experience can cost you a fortune. Hi, i’m cally, from the international institute of digital #marketing. Here is some practical advice on how to speed up your #website to make google and your visitors happy. 1. Rethink your speed statistics Google extracts data from the chrome user experience (crux) report, which is a public dataset of major user experience metricsfor sites all over the web. Crux is based on real-world measurementsand collects data concerning the way users interact with your site, and how long it takes your page to fully load. It might happen that google will consider your perfectly optimized site slow due to poor wi-fi or devices your visitors use. 2. Identify areas of improvement with pagespeed insights Identify your #website’s weak spots. The pagespeed insights tool is perfect for that. It gives you an idea of how well your page performsaccording to the crux report and offers performance optimization advice. 3. Work on your optimization score If your site is considered “fast” speed-wise and has a high optimization score (over 80 points), it’s good as is. But if the scores don’t reflect those top results, first take steps to improve the optimization score. Luckily, plenty of tools like #website auditor , se ranking, or seo site checkup help developers to spot and optimize their #websites. 4. Reorganize your #website If after improving all the above listed parameters, your page speed still lags, some critical changes need to be made. Since page speed is calculated according to user experience, the only way to influence it is by making your #website less heavy and sophisticated. Minimize the number of images and scripts. In other words, try to simplify your site as much as you can. For more information, visit www.thedigital#marketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi! I am Ramni from the International Institute of Digital Marketing. This video is about helping coir businesses move digital. Firstly, let us see what Coir is about. Coir is a natural substance that is made from the fibrous husk of the coconut. It is used in many forms such as coco bale, coco chips, jiffy, and other eco-friendly products. These are widely used in gardening and horticultural fields But we all know Covid 19 has hit many industries including Coir. Coir business usually includes large manpower and a large-scale industrial machine for mass production. But personally, I asked many people about their knowledge of coir, but many are unaware of it.. If we want to know more about coir products, we all have to visit the production plant. But due to the safe distance measures, it is not agreeable at present. So it clearly states that the products have not reached customers yet. So this is the right time to move online. The digital world is our new normal. Using simple methods we can start our own online business. Firstly, we can choose a suitable social media platform to create our business profile. They include Instagram, Facebook, twitter, and many more. Alternatively, we can also create a website with your company brand name. They include Wix, square space, and many more. Secondly, we can create and post content on our own research or can also refer to other company profiles for ideas, We can use Canva as a designing tool using graphics, images, and videos. Thirdly, we can post Ads on our social media platform. Some ads are cheaper too. Because the Ad can easily grab people’s attention. Also, we can use hashtags that are appropriate for our company’s profile and products. Hashtags like #coirpith #gardening #horticulture #instagood #companyname #facebook Finally, everyone can easily learn and develop their digital skills at their own pace and time. IIDM is the perfect place to get in. For more details visit: https://thedigitalmarketinginstitute.org/ Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Perumal from the International Institute of Digital Marketing. I am going to talk about university student’s brief experience, challenges & acceptance of E-Learning Students experience demand for online learning platforms offering free access to their services and resources. Various companies are offering online tutoring, e-learning is now one of the world’s most highly valued aspects for valued tech companies. The Challenges students face are having reliable internet access and other technological struggles to participate in digital learning. For example, 95% of students in Switzerland, Norway, and Austria own computers to use for their work while only 34% in Indonesia do, according to OECD data. There is a huge acceptance of e-learning according to research which shows that on average, students retain 25-60% more material when learning online compared to only 8-10% in a classroom. Digital Marketing enables us to understand digital traffic to the website, student behavior online and build digital marketing strategies accordingly. There is a need to Identify in-demand metrics to effectively measure and optimize the return of investment. For more information visit our website www.thedigitalmarketinginstitute.org #E-Learning #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Nerveille from the International Institute of Digital Marketing" Digital Marketing continues to grow globally and understanding these seven things is how you can get started. 1.Goal or Motive Understanding why you want to learn digital marketing will help you stay focused and make the most of the skills you will acquire. 2.Get Back to Basics To comprehend what digital marketing is, you have to understand what marketing is. Although marketing online is completely different from traditional methods, the principles are fairly similar. 3.There’s Something For Everyone The beauty of marketing is that it is not limited. From creatives to tech-savvy, anyone can learn digital marketing. 4.How and Where to Learn The key is to pinpoint the right resources that work for you either self-paced learning or Digital Marketing Certification at IIDM. 5.Learn on the Go Digital marketing is a skill that you can start today by practicing the skills to improve and learn along the way. 6.Technical Skills? Yes or No No coding or computer programming is needed to start. However, there are digital marketing tools that you will get familiar with. 7.Concrete Prove Once you start working at a job or with a client, you will need testimonials and other aspects for credibility. A profile website showcases your skills professionally which you can add to your LinkedIn profile. Finally, putting yourself in a position where you bring value to clients or a company can completely set you apart which benefits you in the long run. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, my name is Naomi from the international institute of digital marketing. I would like to talk a little about digital marketing tools that are useful for beginners in this area So, let’s start by reaching the audience. As digital marketers, we should always focus on email marketing along with other marketing strategies. So, I have suggestions to try the email marketing platform for example Klaviyo.com. This platform will help you get the most detailed and accurate email marketing KPIs and will help you get the right segmentation for your target audience. Let’s move on to content creation. Are you struggling with graphic design and content marketing? If so, I have canva.com. Don’t worry about your digital skill. This platform is super easy to use and has great features in its free plan. Moving to the next as a digital marketer managing many different platforms is quite time-consuming. So, I suggest you use automation tools such as heropost.io to schedule your posts. This platform integrates with almost all of the social media platforms. Finally, have you ever heard of SEMrush? If not, I have some insights for you. SEMrush.com is designed for SEO by its all-in-one tool suite for improving online visibility and discovering marketing insights. By SEMrush you can see your visibility position and track your keywords. It also offers many trending keywords which can improve your SEO. I hope you enjoyed my podcast. I'm wishing the best in your digital marketing journey. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

5 Tips to Grow Your Brand on Instagram in 2021 Hi, my name is Naeemah from the International Institute of Digital Marketing. Today, I’m going to share with you my 5 tips to grow your brand on Instagram in 2021. So, how do you grow on Instagram these days with the saturation of brands and ever-changing algorithms? Are your posts not getting the engagement they should be? These 5 tips will help you stay ahead and adapt to the evolving world of Instagram. Tip 1 Review your current content strategy and adapt Make sure your brand has a Content Strategy where each form of content serves a specific purpose. For example, Stories are for behind-the-scenes content, whereas Reels are for entertainment and growth. Tip 2 Make sure your brand is visible Relevant keywords, hashtags, location tagging all play a role in gaining reach through SEO ranking. This helps your content to be searchable and maximizes your visibility. Tip 3 Make sure you are monetizing the platform You can monetize by posting sponsored content, affiliate links, selling a product using the Shopping Tool, and even digital products such as eBooks. Tip 4 Engage in Reels relating to your niche Don’t know where to start with creating Reels? then begin by watching Reel content relating to your niche. For example, if you have an outdoor retail brand, then engage in Reels relating to adventure, camping, and fashion to get the creative juices flowing. Note the number of views, likes, and comments on certain styles of Reel content, so that you become familiar with what people are entertained by. Tip 5 Create more Reels! Reel content that is true to your brand AND entertaining will skyrocket your profile on the platform. If you are already creating Reels, create a schedule to post Reel content every week for the next 2 months. Note your current stats such as follower count, engagement rate, etc and in the next few months, review the growth and impact Reels has made to your profile. To learn more about growing your brand using digital marketing, visit our blog and website at www.thedigitalmarketinginstitute.org/ Thank you! #Instagram Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketing #startups #freelancers As a freelancer, you are simultaneously managing work while tapping new ways to get income into your business. Wouldn’t it be easier if you could get some assistance, that too free of cost? Hi, i’m cally, from the international institute of digital #marketing. Let’s look at the most used free #marketing tools for #startups & #freelancers. 1) google analytics Google analytics is a great free tool by google that helps you analyze your website traffic – The monthly sessions, New users, Source of traffic, Campaign-specific sessions etc. The insights can really help you make relevant changes in your product and understand which campaigns are performing better. 2) smylelytics Smylelytics is one of the amazing #marketing tools for #startups that sends a bi-monthly email report using your website traffic data in the form of interactive images and text, which adds the fun element to it. 3) mixpanel Mixpanel is an advanced analytics tool that tracks users' interactions on your online products and gives insights on their behaviour. You can track users at every stage and see what they are clicking and how many are moving on to the next stage. 4) hotjar Hotjar is yet another commonly used #marketing tool for #startups that lets you see how your users are using your website/app. It maps users at all the stages of the user funnel to give you insights on changes you can make. 5) trello Trello makes project management and collaborations simplified and manageable. A fantastic digital #marketing tool, trello provides a list of features to aid easy project management, absolutely free of cost. 6) mailchimp Mailchimphelps you initiate your email #marketing plan, reach out to 2,000 subscribers and drop 12,000 emails, all this done without incurring a penny. There are other features like drip campaigns, a/b testing and third-party app integrations such as social media or google analytics. 7) woodpecker Woodpecker is a tool that allows you to create an automated series of emails, also known as drip email #marketing.You can create a chain of cold emails or customer lifecycle emailers based on pre-defined triggers. For more information, visit www.thedigital#marketinginstitute.org #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#video #brand #marketing With in-person audience connections on hold due to covid-19, #video is taking center stage. But which filming formats, conversational features, and delivery options work best for your audience and your goals? Get clarity on the goals that drive your decision-making At the start of any project, consider why you are choosing to connect and what you want that interaction to accomplish. 1. What is the primary goal for your #video to help your #brand achieve? Customer service: are you looking to distribute factual information or technical assistance to customers who have purchased your products? #brand awareness: are you looking to generate initial interest in your #brand or increase awareness of its offerings, vision, and values? Sales enablement: are you looking to generate demand and leads or to help your sales team generate revenue through your #video efforts? Thought leadership: are you looking to promote your executives’ subject-matter expertise or generate new business partnerships and opportunities? 2. What level of participation are you looking to provide? 3. What is your tolerance for Risk and desired level of control? 4. What do you want viewers to do While they view the #video? What should they do after they’ve watched it? Establishing the foundation for the #video experience You need to make two big decisions at the start of your #video creation process: How will you capture the conversation? How will your audience interact with it? 1.prerecorded – no direct audience participation: host your prerecorded #video on a #brand-owned and -operated media channel, such as your website or blog, 2.livestreaming – active participation: make it a fully participative experience by using a webinar platform or #video-conference tool to broadcast live and enable viewers to post comments 3.prerecorded – active and/or passive participation: record your presentation in advance and let viewers weigh in with their thoughts, questions, and ideas using conferencing tools, chat windows 4.livestreaming – passive participation: using those same tools and platform options, enable your audience to conduct side conversations during a live broadcast without disrupting the flow of the main presentation #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#contentmarketing #startups #strategy We all have heard of the statement, content is king. When you are looking for a content marketing #strategy, you need to ask yourself why you are producing a certain piece of content and who is your target audience. Hi, i’m cally, from the international institute of digital marketing. Here are 6 low-cost content marketing #strategy for #startups: 1) build more targeted landing pages Good content helps you drive traffic to your page and advanced guides and topics help you retain that traffic. What you can do is create targeted landing pageson each of these topics with each page having a specific audience. These pages, in turn, will guide traffic to your main page and separate landing pages with each having a specific topic will make your traffic more authentic. 2) segment audience to increase engagement Any smart content marketer will tell you that as a good entrepreneur you need to segment your audiences and divide them based on the product they need. When you segment your audience, you are not only able to understand their needs better but also manage them better. Thus, it is crucial to segment your audience while making content marketing #strategy and dividing your blogs accordingly as well. 3) create customer personas To create successful, engaging and overall great content, Get to know your audience and offer them what they want according to their demand and need. Along with great content, research your keywordswell and make sure they are aimed at discovering what your ideal customers are looking for. Always remember the more you know about your readers and their needs, more precise your content would be and more focused you can be towards their demands. 4) target millennials & use adaptive content Majority of your audience these days are millennialswho not only use the internet for the majority of their work but also have access to other, comparatively “older” forms of content. When you think about content and marketing strategies, keep them in mind and use adaptive content to target them. The content you write should speak to the needs and values of the millennials and should be adaptive in nature. Adaptive content is simply the content that supports meaningful interactions across different platforms and adopts accordingly. 5) use native ads, but don’t be deceptive Native advertising is a form of online content marketing in which the “ad” content matches the platform on which it has been published. The concept of native ads has been around for a while now and is nothing new, but where you need to differentiate is that you don’t deceive your audience and serve them exactly what they are looking for. 6) get on the local platform Remember, content marketing isn’t just for the international audience and the majority of your audience will be in the area you are posting it from as they would prefer local products and quicker services. Thus you should dictate part of your content marketing #strategy to local platforms and not just international platforms. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Evan from the International Institute of Digital Marketing, the days when music artists had to rely on record labels to market their music are long over. Digital marketing has made it easy and cost-efficient. Digital marketing does not only help you target potential consumers who most likely will buy your content, but also gives you the advantage of tracking your campaigns. For the best outcome, your music should be promoted where people spend most of their time, social media. Instagram is a great marketing tool to promote your music and connect with consumers. Consistent and relevant posts, captions, hashtags, and stories are key in building and establishing a relationship with your audience. Not only will this assist you to increase the traffic towards your music but it also makes consumers recognize you as a brand and this will also create and build consumer loyalty. Snapchat is one of the platforms that has made it easy for people to share all kinds of content, with over 100 million daily active users. As an upcoming artist wouldn't you want that much traffic driving towards your music? With the ability to share quick snap stories, Snapchat gives you the opportunity to market new songs. By doing so, you are maintaining a connection with your existing audience and attracting potential consumers. Youtube is also undoubtedly one of the best ways you can promote your music. It is very vital as a musician to make sure you are easily found and that your music is easily accessible as this will make sure that your existing fanbase can always find your music. Youtube has an extraordinary number of searches per month, thus making it an effective tool to promote your content. Due to its influence TikTok has become the best way for musicians to promote their music. Using trending hashtags and featuring your music on Tik Tok by using your own songs as soundtracks is a great way of promoting your music. In today’s world, people will end up streaming your music after watching a snippet or dance choreography on TikTok. We are living in a time where consumers tune in to music based on how viral it is, people are always looking for new music online and that means social marketing is the best way to reach your expected goals. For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digit --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi. My name is Minenhle Khumalo from the International Institute of Digital Marketing. If you’ve decided to take your brand to social media, you’re probably feeling a range of emotions, from excitement to complete anxiety. It’s a bold new step, something like starting a new relationship or undertaking a task with a bunch of strangers. Using the Psychological Researcher Bruce Tuckman’s 1965 theory of the stages of group formation, the following podcast is going to take you through what you can expect when you finally decide to take our brand to social media. Tuckman broke this down into stages: forming, storming, forming, and performing. The first stage, forming, is when you first contemplate, compare and choose the perfect social media platform to launch your brand. The second stage, storming, also the most important stage, relates to the different challenges you will meet, largely in the form of internal conflicts. When you’ve overcome the conflict, you move on to stage 3, norming, where you start to get down to business, get productive and make strides on your online branding. Lastly, there is performing, where you achieve your goals for your brand’s online presence and you are flourishing. It’s one thing to create a social media account but it’s another to grow a successful account. Lucky for you, the International Institute of Digital Marketing has a range of courses that can help you develop the skills you need. For more information, visit our website: www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

What we need to know about content and digital marketing. Are they similar? Different? How can my company use them to create a powerful strategy that will knock out the competition? Before I can answer all of these questions you need to know what content marketing and digital marketing are. Content Marketing is all about storytelling and I believe that we have come a long way with telling stories. It is something that most of us grew up hearing stories after stories. Most of our attention will always go to those who tell great stories. Digital Marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. The simple explanation is that content marketing focuses mainly on engagement whereas digital marketing is focused on sales. Both of them play a huge role in the marketing world. Content marketing and digital marketing are two phrases that you will hear often if you do business online. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi My name is Meenakshi from the international institute of digital marketing Today I am going to talk about offering a personalized shopping experience in lock-downs both online and in-store Leisurely moving across the stores, strolling down the aisles, and discovering new items that you didn’t know existed is what a normal customer’s expectation of a shopping experience is. Picture this scene. A customer walks in and logs into their account online using face recognition. As they walk around, they can scan their phone on products and signage which in turn gives more information about the product on screen. In today’s post-covid world, there is an increased focus on hygiene and with social distancing measures in place, the shopping experience runs the risk of alienating customers. Therefore, there is an even more increased need to connect with customers on an emotional level to pump in the joy and excitement of shopping. Technology can aid retailers to enable in-store customer journeys a seamless experience. Biometrics is popular to maintain a balance between security and convenience in registration and payment processes. Face recognition trials have proved to be an efficient way to authenticate payments. Automation of the check-out process, monitoring customer movements for their preferences is now a reality using the Internet of Things(IoT). For a seamless shopping experience online, providing personalized search results, optimizing search results pages are ways online retailers can retain customers. Live chat and maintaining social media pages are popular options to provide instant answers for any questions that the customers have which is no different than a salesperson helping customers in-store. Retailers have to keep an eye on the latest e-commerce technologies to bring about the reality of creating convenient, magical, and engaging experiences to delight, serve and support customers. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Maggie from the International Institute of Digital Marketing. The COVID-19 pandemic has, in a few months, transformed societies and businesses around the world. While we have watched the world change before our eyes, we have also asked ourselves: how has COVID-19 changed marketing? Today we will address this question in three areas that have been shifted this past year by the pandemic. The first area is the space in which marketing takes place. Over the years, as technology has advanced, we’ve seen many industries move to virtual ways of delivering their goods, services and easing the factor of communication. However, the transition to online platforms has been many times more rapid as isolation started to sink in and many companies like Facebook and Microsoft started to realize that a virtual set up in many cases, can speed up production rather than decelerate it. The second area is the factor of resource consumption. When much of the economy came to a complete halt and the resource flow slowed, it meant that workers, including marketers, had to find innovative ways to do more with less. Finally, with human interaction starting to come back, the delivery of goods and services will likely remain distanced. And along with these changes, retailers need to continue to find innovative ways to showcase products and services safely, leveraging augmented reality, virtual reality, and via more robust websites that include ordering and/or e-commerce capabilities. Thank you for joining me today in discussing the future of marketing after this past pandemic-filled year. For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

: #podcasts #discoverytools #googlesearch If you’re overwhelmed by the number of #podcasts out there, it’s not surprising. With so many #podcasts available, how do you find the ones you want to listen to? Hi, i’m cally, from the international institute of digital marketing. Here’s how to find #podcasts that interest you 1: how to find #podcasts by performing a discovery #googlesearch The quickest and easiest way to find #podcasts is google. Just choose your niche, and type in “business #podcasts,” “health #podcasts,” “relationship #podcasts,” or whichever topic interests you the most. Google isn’t your only choice, though. 2: how to find #podcasts using The search bar in the main Podcast host sites There’s no shortage of podcast hosting sites. With a quick search on google, you’ll find: ● Buzzsprout ● Podbean ● Anchor ● Riverside ● Spreaker 3:  How to find #podcasts using new and Emerging podcast #discoverytools Regular podcast listeners may well be familiar with some of the newer #discoverytools. These tools take the effort out of finding #podcasts. Some of the most prominent tools are; Listen notes If you’re trying to find a podcast, listen notes calls itself “the best podcast search engine,” but it does a lot more than purely serve as a discovery tool. Pod hunt Pod hunt promises “the best #podcasts daily.” When you visit the site, you’ll go straight to the main search engine, where you can start your search. Podchaser Podchaser lets you find #podcasts, curated lists, ratings, reviews, and guest appearances. The search page brings up a list of the latest episodes, or you can use the white search box at the top of the page to find #podcasts in your preferred niche. Spreaker Spreaker is a podcast creation software and app. It organizes, curates, and delivers content through live audio feeds, simplifying everything and making it straightforward to find #podcasts and import your podcast library. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Lebogang from the International Institute of Digital Marketing. If you are probably wondering if it is necessary to establish a blog for your company, I am here to inform you that yes, you do need one. A blog serves as a method of communicating with existing and potential customers - with the aim of informing and receiving feedback from them. It allows you to share different forms of text, photographs, videos, and other visuals. Moreover, it can also be used as a marketing strategy by your business to attract new customers/clients. Some of the benefits of having a blog as a company includes: 1. It attracts new customers - through the use of key search words, potential customers when searching for content or a topic you share are bound to find your blog as one of the search results. 2. Increases credibility as an expert in your industry - the more content you share and people engage with it, the more credible your advice becomes in the industry. 3. Re-purposes blog content for social media - the content you share on your blog is likely to be reposted or shared by readers on the different social media platforms. 4. Drives traffic to your website - which can be converted to leads - by creating a call to action on your blog you prompt the reader to go to your website and find out more about your company. Companies such as Coca-Cola, Disney, Walmart, and Starbucks are good examples of successful blog websites - these companies have been able to create engagement with their customers and develop relationships with them. Blogging as a marketing channel has many proven benefits, so go ahead and take a leap and start blogging. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How to achieve a masterful Digital Content Hi, my name is Leandi Smith from the International Institute of Digital Marketing. Many businesses have been trying to figure out a way to adapt to the new digital age, especially due to the global pandemic that affected businesses. The best way to achieve a good digital business image is to establish appropriate digital content to give customers a motivation to award trust in products and services. why? Businesses need to know how to attract their consumers. Good quality content will allow you to stay up to date on various media platforms and interact with consumers. With this, they are able to answer questions and know more about their customers' needs and wants. Good quality content consists of blogs, posts, infographics, videos, newsletters, etc. A few tips that are recommended for good quality content are the following: Know your audience- what are their needs and wants; know what your goals are- which is mainly to attract; build customer loyalty and trust; solve problems; create valuable content- is it useful and interesting to customers?; be original; diversify and lastly make use of blogging. For more information, you can visit our website www.thedigitalmarketinginstitute.org Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Points - No focus on digital media - How they came in * The 5 points they realized (dial-up personalities, being playful with franchises, go big on lists, digging * into archives, knowing when to go in-depth) 1 Youtube 2 Instagram 3 Twitter 4 Tiktok Formula one racing is one of the biggest and arguably the most well-known forms of motorsport in the world. We have 10 teams with 2 drivers each driving around the most popular circuits around the world at insane speeds all with the aim of drivers and teams achieving glory. Hi im jene burgers and in this podcast ill be chatting about How Digital Media Helped Formula 1 Stay Relevant in the New Digital Era With all the money that gets invested into the sport it's incredibly difficult to believe that they didn't really have a focus on digital marketing up until recently. Okay, not 2020 recently but roundabout 2017/18 recently. Before they realized the need for a more detailed digital marketing plan the sport was in no way in the dark. They had and still have an app which fans can download and then be kept up to date on race dates and times, time standing during a race, and some more forms of content beyond what could be seen on tv like feature articles and video content, the app now isn't much different obviously if you get to opt to subscribe and pay for their premium content you get a whole lot more but the standard app does pretty well in my opinion. They also started multiple social media accounts as various platforms gained popularity, you can find official F1 accounts on Youtube, Instagram, Tiktok, Facebook, and recently Tiktok. In a google blog, Adam Crother (the head of digital media rights for formula 1) spoke about how the team created a list to help them engage with the new generation of fans. This new generation are the ones who knew how to find and play their favorite game on their parent's phone before they could write their own name and in order to reach them you have to be where they are: Social media The 5 points they came up with were: dial-up personalities, being playful with franchises, go big on lists, digging into archives, knowing when to go in-depth And although Crother touches on how they do this I’m going to dig a little deeper The folks at formula 1 have used their multiple social media platforms to help with these points on youtube they run their grill the grid series and beyond the grid podcast where drivers partake in qna challenges it can't be denied that the f1 has a whole lot of major franchises within their reach like McLaren, Ferrari, Mercedes and they use the teams competing for content as well via the team's social media accounts, you could say there's this synergy between the teams and f1. So that's how we get to see more of the drivers and how the f1 uses franchises. They also love using lists, a quick search on youtube reveals “top 5 race radios” “top 10 dramatic pitlane moments” and a plethora of other list contents, again they couple this up with archive footage of which they have more than 40 years worth to include the best f the best moments since the sports first broadcast. They know that the history of F1 is part of what makes the sport great and they showcase their years of footage and also deep dive into past drivers' careers and then showcase them on their website. Overall the move has been an effective one I mean they have 2.9 mills on TikTok, 5.92 mil youtube,14,3 mill Instagram 6.1 mil Twitter and it continues to grow. I can't wait to see what else Formula 1 has in store to reach the new generation but they are doing a brilliant job so far, at least in my opinion. Be sure to check out more of our podcasts from the incredible people at IIDM or if you're in a reading mood find our blogs on https://blog.thedigitalmarketinginstitute.org/ Till then, have a good one. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everyone. My name is Golnoosh from the International Institute of Digital Marketing. Today I want to talk about the importance of Marketing for children and a few simple tactics to increase your success rate. Children and teenagers spend about $200 billion every year, and they have a 90% influence on purchases of food, clothing, entertainment, and other items. So it sounds logical that businesses spend nearly $17 billion per year marketing to them. Actually, Marketers are well aware that children have purchasing power, even if it is indirect. On the other hand, marketers face challenges when trying to market to children, and competition is the first. They are always trying to use new strategies and patterns, which are mainly effective on the internet because young people use social media to keep up with the latest music, fashion, and other trends. Therefore, the internet is a popular tool for marketers because of its ties to youth culture. But marketers should consider some ethics in this process. Children are easy to trick, but they should not be misled, lied to, distracted, or confused. Besides, Marketing for children's products should carefully balance what the kids want and what their parents think is appropriate. But how can we improve our market position? First of all, you have to Communicate with parents to convince them that your product works for their children well. Secondly, you can encourage kids to express themselves for the brand. Allow them to participate in the creation of user-generated content to promote your brand. Moreover, Parents increasingly value STEM subjects, so find a way to incorporate science, technology, engineering, and math into your plans, whether through digital ebook downloads or in-game educational videos. You can find more tips and Infos about that on our website. The address is www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Faith Okosun, from the international institute of digital marketing. Are you a startup? And looking for useful tips on ways to improve the sales of your products and services? well, I would always advise you to begin online. Making sales online isn’t as easy as it looks, It takes a whole lot of time, effort, and consistency. But a few quick tips may work even before you can build a ‘structure’. Here are the five tips to make successful sales online: One, Brand tone of voice: This represents your brand’s unique perspective, and the values you stand for. In other words, this is your brand’s overall personality. So you aim to aspire when it comes to your brand tone or your voice Secondly, Invest in good designs and product images: Good designs and product images are what differentiates your brand from others and make your social media pages or website landing page more inviting. Content marketing which is the third Ever heard that content is king? Well, Content marketing is powerful, it’s also hugely competitive. Don’t do the same thing as everyone else, be unique. Identify your target audience, their pain points, their needs, and then share helpful tips, information, and knowledge from your experience with the aim of teaching that should be your sole aim. Four are your reviews: Reviews are a form of user-generated content, reviews show you are reliable and your product or services are excellent. Reviews will also help you optimize your customer experience to help create a positive online footprint Lastly, post frequently and engage: Whatever works for you, depending on what you sell, make sure you can be seen. The marketing rule states that a prospect needs to hear and see your message, that is, your product and services at least 7 times before they will take action to buy that product or service. Don’t overwhelm yourself, but be consistent. For more information visit our website www.thedigitalmarketinginstitute.org Thanks. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #keywords #entities Context and relevance are becoming increasingly important in search engine results, and #entitiescan help improve these factors. Hi, i’m cally, from the international institute of digital marketing. Let’s unpack why #entity-based #seo is a new way of thinking about optimization Benefits of ##entity-based #seo #entity-based #seo is more relevant, refined, and granular than keyword #seo alone. Over time, improvements in automated natural language processing and new search methods like chatbots and digital assistants have made search queries longer and more complicated. Yet, most search queries still relate to an #entity. For example, “things to do in brussels” or “what to do in brussels today” relates to brussels, belgium. Even without the quantifier of belgium, search engines can tailor their results based on previous #entity knowledge and context. For marketers,#entity-based #seo offers more . Ensuring your brand is a concrete #entity could help you include a large number of #keywords that may not have been previously available. In e-commerce, #entity-based #seo can connect your products under a single #entity. How to shift your strategy to #entity-based #seo Understanding which #entities your business connects to and establishing your business as an #entity in itself will become increasingly important in coming years. How do you move on from previous, often keyword-focused strategies to an #entity-based strategy? List your business on relevant directories One way to leverage #entity-based #seo is to list your business on directories across the internet. Google my business, for example, is used as a data source for the google knowledge graph. Other listing services, such as yelp, can also help create strong, domain-rich backlinks for your brand and help you create a known #entity. Prioritize brand building Brand building is another essential tactic in #entity-based #seo. Any offline brand presence measures need to be brought online, and you should always be considering new ways to create a well-defined and unique id#entity for your brand. Managing your reputation is also increasingly important, as your reputation may factor into #entity creation. Be conscious of the #keywords you currently rank for and note—and correct for—any possible pr problems that could arise. Consider your use of interface management tools Interface management is becoming a factor in #entity-based #seo, as a silo approach to collaboration may negatively impact search engine visibility. This may happen despite keyword rankings, which could significantly affect some businesses. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#contentmarketing #socialmedia ##marketing As you know, a lot of content exists about #contentmarketing. It’s not uncommon for people to wonder how to distill everything they see and hear into action. That’s why it’s recommended that you focus on one key takeaway from every presentation they see. Hi, i’m cally, from the international institute of digital #marketing. Here are 5 #content#marketing ideas that you can use today. 1. Don’t blindly accept best practices Let’s consider the following; three calls to action in different formats: ➢ One sentence ➢ Brief bullet list ➢ Full paragraph Most people will guess the single sentence or bullet list beats the full paragraph of text, knowing that simple is the best practice. But they would be wrong The paragraph call to action performs the best. Therefore it’s important to remember that we can’t take anything for granted – test everything. 2. Break through your own noise You can’t just fight to break through the general noise. You must remember to break through your own noise. Your brand might be a prolific content producer, but don’t treat all your content equally. Prioritize key events, topics, and moments, and double down on your efforts on the content that means the most to your brand. 3. Consider traffic potential When looking for opportunities to create content people want to read, marketers often turn to keyword volume. It indicates how many people search for the topic on google, which can indicate the level of interest in the subject. However, keyword volume doesn’t tell you enough. It doesn’t indicate how much traffic to expect. Instead, take the top result for a search query and put it into semrush or other keyword-related tools to see the kind of traffic it’s getting and the types of keywords driving the traffic. 4. Be relatable – always When it comes to audience attitude, do not ask: “can i have your attention?” Rather ask: “may i have your trust?” While your audience wants to make sure you understand their problems, they also want to like you. What’s a great way to be likable? Be relatable. Consider how to make your brand voicemore relatable to your audience. 5. Don’t treat all web metrics equally Many of us have been told that we need to pay close attention to engagement metrics, particularly time on site. However, it is important to always consider metrics in the proper context. For example, a long time on site doesn’t necessarily equate to a positive user experience. What if your content provides a quick answer and the user leaves the page quickly but satisfied? A short time on site would be a sign of success. Organic traffic is the metric that measures and matters the most. Google knows what it’s doing. If it’sranking you well and sending your page traffic, it means you’re on the right track. For more information, visit www.thedigital#marketinginstitute.org --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Google has pushed back its plan to block third-party cookies on its Chrome internet browser from 2022 until 2023. Cookies are used by websites to track user's browsing activity to enable digital publishers to better target their adverts. Many of Google’s competitors, including Apple, Microsoft, and Mozilla, have already blocked them. Vinay Goel, privacy engineering director for Google’s Chrome browser, said: “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right.” He added: “We need to move at a responsible pace. This will allow sufficient time for public discussion on the right solutions, continued engagement with regulators, and for publishers and the advertising industry to migrate their services. Google plans to continue to work with the web community to create more private approaches to key areas, including admeasurement, delivering relevant ads and content, and fraud detection. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Whatsup guys! I am Chad from the international institute of digital marketing When building your brand, it is important that you take care of your seasonal months during the year where you will be experiencing an increase in traffic whether it is on your website, your page, or emails. Here I will share with you 6 tips on how to master your seasonal digital marketing campaigns to help you become more efficient and a step ahead of your customers. 1. Check your seasonal rankings now Do you have a page (or pages) offering seasonal deals, gift ideas, and special offers? 2. Start creating seasonal assets (content and social) Your high season is going to be a busy time for you and your team, so while planning your upcoming campaigns, start creating (and even scheduling) your content assets beforehand. 3. Evaluate your past seasonal campaign performance If you were publicizing any seasonal content over the years, find all of it to: - Explore an opportunity for an update (“Can I reuse this asset this year?” as well as “How can I make it better?”) - Evaluate how effective it was in attracting traffic as well as turning those clicks into conversions 4. Look what your competitors did (or didn’t) Competitive analysis is important because it motivates a business owner to do more and do it better. Therefore, I always include competitive analysis in any of my marketing plans. 5. Create your editorial calendar Every year people seem to start preparing for big holidays earlier. It is not unusual to spot a Holiday-centric social media ad in October. This can actually cause both excitement and irritation. So the important question remains: When should I start publishing seasonal content? For more tips please subscribe to our channel Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

"Hi there my name is Celine from the International Institute of Digital Marketing" Since the surging rise of e-commerce, more and more people are being ignited to have a second part-time job or start online business ideas. Maybe you are one of them; then congratulations you found the right place. I would like to introduce WordPress to be your first website because, firstly, WordPress’ market share is 40% in the world. Secondly, WordPress starts as a blog, and also it’s currently the world's most popular content management, thirdly it's open-source software which means everyone is allowed to edit or create layout or software on their own. You can have a lot of room to be creative on your website. Here are some steps to help you start your online business. Step one: Buy a host and URL, then install the WordPress on the host site Step two: Find your favorite appearance and install Step three: Spend some time getting to know the website console Step four: Add content and page menus. Step five: Install the plugin to add new features Step six: Test, Test, and Test I could imagine after you finish the website how excited you are, and you can’t wait to share with your family or friends; however, when you complete a website, please test each function to ensure they work correctly, especially the contact form, comment section, shopping function and also test the website speed. The process of making a website is an exciting and creative exploration. It will make you more aware of your site structure and requirements, which will also help you be more logical in your future marketing. "For more detail information visit our website www.thedigitalmarketinginstitute.org"" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

THE DESIGN SPRINT Hello, my name is beyza from the International Institute of Digital Marketing. Welcome to my podcast about the design sprint. Digital marketing is a very long process from design to sale. To reach a high level of sales you need a well-designed and planned idea. In this podcast, we will focus on making a good design and testing it on your customers in a very short period of time. The design sprint is a 5-day process to take crucial and critical business decisions through design, prototyping, and testing ideas with customers. By Design Sprint you can see how customers react before you invest all the time and expenditure of creating your new product, service, marketing campaign, etc. With a design sprint, you can get fast feedback, measurable and satisfying results in a very short time like five days. The method also provides to go out of the traditional office work and replaces it with a smarter and more effective way of solving problems that bring out the best contributions of everyone on the team and helps you spend your time on work that matters. Now let’s investigate how to design sprint works day by day Monday On the first day of the design sprint, start at the end and set a long-term goal. Try to understand who the users are, what are their needs, what is the context… Discuss the problem with your team and pick a target problem to solve in five days. Tuesday On the second day of the sprint, after agreeing on a strong problem, focus on solutions. Every member of the team thinks about their solution to the main problem and writes it on paper. That way, there will be lots of solution ideas. Wednesday By the third day, evaluate all the solutions and decide which solution is the strongest and suits best to your problem. At the end of the day, your team should be able to make a step-by-step storyboard for your final prototype. Thursday On Thursday, you build a realistic prototype. It might look overwhelming and impossible, but it does not have to be a working service or product. You do it to measure and predict the reactions of the customers when they will meet with the real product. Friday On the last day of the process test the prototype on real customers and take notes of their reactions, learn what does not work and the positive or negative features of the product. Thank you for listening to this podcast For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigit --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The Importance of Digital Marketing Too much digital marketing is seen as online marketing it's seen as a simple task of companies just uploading images, advertisements, etc. When in reality it is so much more. Digital marketing is all about connecting with the consumer. Companies and mainly small businesses have started taking a more active approach to their digital marketing strategy. As they make sure that their brand stays relevant and out there. The Digital Economy is the impact of patterns found in production and consumption. Digital marketing methods have proven to be the most cost-effective way to reach potential consumers. Tactics such as Mobile Marketing, Affiliate Marketing, Cost Per Click (CPC), Viral Marketing, etc. Local SEO is a valuable digital marketing tactic. Many potential consumers are looking at local companies or businesses amidst this Pandemic. These searches often lead to purchases. In a Nutshell Importance of digital marketing plays a vital role in how we as consumers and producers move forward in this digital playground that is encompassing our daily lives. For more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketing #tools #daas Data as a service #tools give businesses the ability to segment unique data sets generated from big data. The ability to collect, analyze, and store all of this user-specific data is a huge advantage to marketers, allowing for more cohesive and clear market research. Hi, i’m cally, from the international institute of digital #marketing. Here are a few ways you can use this data to improve your #marketing tactics: Benchmarking reports #daas makes comparing your performanceagainst competitors easy. With simple, global access to organizational data, marketers can create benchmarking reportsto gather data on financials, turnover, and leadership efforts and back everything up with percentile breakdowns. Workday is one data service provider offering exceptional benchmarking #tools. Business intelligence sharing Data as a service #tools make data standardization easy by bringing together data sources and analytics with unique data visualizations. Companies can then offer this data to internal users to help facilitate business intelligence processes. Access to data marketplaces #daas #tools can give businesses access to data marketplaces where users can buy and sell different data sets from multiple sources. This data can then be repurposed and monetized for future business growth. Consumer research Many data as a service platforms offer consumer insights and research options. These insights can alleviate internal research for #marketing teams and give more refined solutions to improving consumer relationships. For more information, visit www.thedigital#marketinginstitute.org #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Azetta from the international institute of Digital Marketing. I will explain the 5 ways of how you can improve your social media presence. Social media can help you raise brand awareness while also driving valuable traffic and conversions. The only way to reap the many benefits of social media is to understand how to grow your social media following. 1. Set your goals. Make sure you have specific goals in mind before you start working on improving your social media presence. It is critical that you understand how each social media platform works. Personal branding on social media is vital. Your profile images serve as deciding factors in whether a viewer will scroll down. 2. Create an Outstanding Profile Make a brief bio for your brand that tells your story. Use a few relevant keywords when writing this bio to help drive traffic to your profile and grow your social media following across all channels. 3. Be Human Interact with your followers. Do not be a faceless corporation with no personality. 4. Seek Relationships, Not Just Followers Having 4 000 followers who regularly engage with you and your content, on the other hand, is far more valuable than having 40,000 who ignore you. It may be cliche, but don't forget to include the word "social" in your social media presence. 5. Develop an Editorial Calendar • You can fine-tune each of your posts for each platform without having to switch between sites. • Timing your posts to maximize engagement and avoid having to post in real-time. • Avoid repeating the same content repeatedly to ensure that each of your articles or images receives as much attention as possible. In short, making a schedule serves the dual purpose of keeping you organized. For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi there, my name is Anum Tariq from the international institute of digital marketing. I am here to talk about how we can engage, attract potential customers. To flourish the business, it is really important to get people interested. It is the foremost and a very hard job. here are some ways: First, to know what customers want from you, their requirements, and needs. If we introduce something which is not their necessity, need, or luxury; traffic is not going to be the same. Second, engage them in your posts, podcasts, videos, and offers. Moreover, don't introduce too many products or services at one time. Gradually increase your products, so the old ones have time to establish in people's minds. In addition, Build a community. Make pages, groups, streaks on social media as much as possible. Lastly, answer and get in touch with people first hand. reply to them, and solve their queries and problems as soon as possible. Make customers think that you are there whenever you need them. As It can be a very vast discussion with loads of other things. It includes knowledge, time, consistency, marketing, community building, distinctiveness, customer support, and most importantly PATIENCE. Thank you For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Anna from the International Institute of Digital Marketing and today I will be introducing you to 3 strategies that will help you increase your email engagement. Almost 75% of all marketing emails are never read by the customers. Email marketing can be challenging, and it might seem difficult to stand out. So here are three ways to create a perfect message that people will interact with. First, we need to remember that the subject line is important as it's one of the first things that people look at when deciding whether to open the email. Today it is really easy to personalize the subject line according to the customers' preferences, the industry of interest, and even location. Don’t neglect the subject line next time you plan to write an email. Keep it short and sweet or call to action. You can also ask your consumers a question to attract their attention. Don’t be afraid to get creative with it and you will soon find your style! The second step is using videos. Adding a short video or an animation to your message will leave a positive impression on your consumers and help to improve the effectiveness of the email. Use video designs alongside the text but please make sure it matches the identity of the brand and the message that you are sending out. Today even if you don’t possess the skills to make an animation yourself, there are many websites that have a pre-produced video template that you can edit in seconds to fit your brand and ideas. The third strategy is using images. Visual content helps customers to better understand the email and the information behind it. It is also known that people love seeing images in emails as it stimulates their interest in the topic. If you don't have time to take pictures yourself, don't worry there are plenty of websites where you can get free stock images and websites where you can create your images by editing ready-made design templates Lastly, Don't be afraid to test new ideas when sending out your next email. Try these techniques and stay consistent and you will end up boosting your email engagement. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalm --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Andrew from the International Institute of Digital Marketing. Today I’ll be talking to you about how AI is changing digital marketing - Artificial intelligence has been constantly changing the lives of human beings. Siri on iPhone, Tesla as an automated driver, Spotify, and many more platforms and products use AI to create a safe, and enjoyable environment for users around the world. - Most shoppers are now turning online and using the internet more than ever before, - Artificial Intelligence is a learning machine that takes in data from multiple resources, runs complicated algorithms on these data and comes up with suggestions for improvement or new data. - Digital Marketing Content When it comes to content creation large companies prefer substituting humans with AI to create content as it is cheaper compared to humans - Voice Searches AI demonstrated the ability to understand human language, analyze it and process it in various ways. This helped a lot of businesses to run their operations smoothly and serve customers better all around the world. These services include Siri, Alexa, and Google. - Chatbots They are mini windows that appear on most websites to help serve better the customers and help companies personalize what their customers want Thank you for listening. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

“Hi my name is Andrew a digital marketing analyst intern from the international institute of digital marketing and today I will be speaking about the Gen Z generation As people born between 1990 and 2010, they are considered to be part of the digital native generation. They were born in a special period when digital technology was beginning. Their time is spent online or connected to digital devices! They are more concerned with their digital privacy! They are very good at multitasking with various devices and technologies. Influencing people to shop online, promoting company brands on various social media platforms, e.g. Instagram, are always seeking better, newer, and fresher ideas to market a certain brand. Creating content that is relevant and trendy will increase brand awareness effectively and have a more positive response from current and potential customers. Provide content that is relevant to your brand's target audience and will always be swift and efficient Have a belief that “doing well by doing good” means to achieve social or financial acceptance as a result of behaving in a charitable manner towards others. To really understand the Gen- Z generation, you would have to find out the political, economic, and social circumstances in which we were raised. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#contentmarketing #digitalmarketing Aristotle had it right: “quality is not an act, it is a habit.” Hi, i’m cally, from the international institute of digital marketing. Let's look at some specific things you should be doing to make quality #content a habit at your brand. Habit 1: ask for input Connecting with internal teams has its benefits. Many times, we have an idea of who our general buyer is and create #content for that type of buyer. But interview your product managers and your salespeople to make sure that you are not missing the mark. Habit 2: create a #content experience Of course, really great individual interactions are important, but more important is the overall experience these assets and interactions create together throughout a customer’s entire relationship with a brand. Companies need a clear strategy that defines how #content works togetherto create great customer outcomes and experiences. Habit 3: make #content that attracts When you’re writing a blog post, for instance, understand the person you’re writing to and how your #content will help them. That result-focused approach requires #content creators to consider the following: ➢ The objective for the #content piece ➢ One key takeaway for the audience ➢ The next step Habit 4: don’t create alone While earlier advice revolved around connecting with your audience, this habit takes it to the next step: create with your audience. You should weave user-generated #contentin over half your #content. But don’t just stop with your users. Create more #content with employees too. Habit 5: go for real Humanize your #content. When you go beyond the technology and focus on the people that bring it to life, especially through video and podcasting, your customers and partners will start looking at your brand in a more approachable light. Habit 6: collect and use the data Gather as much data on an audience as you can, to inform your #content ideation/creation. Be obsessive about using qualitative and quantitative data to define the #content you create and the channels in which you promote it. It is important to look at the metrics to see what #content is resonating and what #content is driving results. Then build on that. Habit 7: be systematic Designing a #content creation process doesn’t have to be complicated. Start with a simple workflow with stages like creating, reviewing, and publishing. If your process flows more smoothly, you’ll spend less time scrambling to make deadlines and more time delivering value to your audience. Habit 8: be purposeful Stop blindly following what everyone else is doing. What works for one brand may not necessarily work for yours because we are all different and we should focus on the qualities that make us unique. For more information, visit www.thedigitalmarketinginstitute.org #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, My name is Qurat ul ain from the international institute of digital marketing. Today I am talking about the difference between digital marketing and traditional marketing and here I am explaining everything you need to know. So What is digital marketing? Digital Marketing is a modern marketing technique through which we promote and sell products. It also refers to the marketing of any type of business through social media platforms and devices such as Google, Facebook, Instagram, Youtube, etc. Digital marketing helps you to reach a targeted audience from all over the world. It is highly cost-effective. Digital marketing gives quick results and it is easy to get real-time marketing results. Now moving to traditional marketing. Traditional marketing is an offline marketing strategy in which to promote your brand or business you have to go through offline marketing techniques like direct mail, phone, print, broadcast, newspaper, and radio. It is easy for marketers to have a person-to-person relationship in informing or promoting their brand's name. It provides the hard copy which is easy to read again and again about the products, services, and description but the company has to wait for weeks and months to get the results. Ultimately both types of marketing have their own pros and cons, but it depends on understanding your specific marketing needs, considering your budget, and understanding your target audience. Digital marketing and traditional marketing both work for you, as long as you know exactly what your audience needs. "For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Abias from the International Institute of Digital marketing and I am excited to have you on this platform. Today we wanna talk about E-commerce and why E-commerce is the future? E-commerce is the buying and selling of goods and services over the internet Ecommerce allows businesses, small and large, to diversify their incoming revenue streams from customers. As time progresses, we will continue to see consumers migrating towards purchasing online for the sake of convenience, price, and the ability to research products in real-time. Having an online store relinquishes the restrictions of setting business hours and allows consumers to purchase your products and services 24/7 365 days a year. An online purchasing platform reduces the hurdles that consumers face when visiting a store. So, Why Your Business Needs To Be Online · eCommerce Helps You Reduce Your Costs · eCommerce Helps Businesses Go Global · eCommerce Offers Better Marketing Opportunities · Your Online Store Will Stay Open 24*7/365: · Faster buying process · Flexibility for customers For more information, visit our website on www.thedigitalmarketing institute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Ubeydullah from the International Institute of Digital Marketing"... Why Digital Marketing Is Important During COVID-19 No one ever anticipated that the world would come to stand still and everyone would be on their laptops or mobile phones. Covid 19 has taught a lot of companies to redesign their digital marketing strategy as everyone is on the internet more than ever before. Social media networks have become the greatest means for people to stay in touch with their loved ones and connect with people outside their homes. Almost all social media platforms have reported a solid increase in user action over the last few months. Social distancing has created physical distance between us, but it’s connecting businesses and consumers in completely new ways which a lot of companies are having hard times adapting to the new norms in the digital world. Most companies are having hard times deciding whether to outsource digital marketing to agencies or hire in-house employees who are sometimes very expensive to retain. Some senior managers are doing restructuring to fit their company structure to include digital marketing managers in their system in order to stay with the current digital wave which is sweeping everything to the internet Businesses must know where to start their online presence to maintain their communication, brand awareness, and competitive edge. We at the International Institute of Digital Marketing are here to help your business with whatever growing needs you have. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Digital ads understand our interests and needs, but that's creepy. Every time I visit a website to search for a specific product like Amazon, I notice how precisely my interests in any field are followed by marketers. The previous product shows up in the next websites where I do a search for a different kind of product. In the beginning, I felt how odd it was, but after a while, I got used to it. My perception has changed especially after starting to know and do research more about digital marketing. - I found out what's the reason behind the scene and why marketers are doing so. - When I visit a website, my personal data is collected in various ways by accepting cookies, ad blockers, and analytics. - My behavior is being tracked in the specific website or the entire web area, and advertisements will be more personalized the next time based on my needs and interests. Now, I'm comfortable with this issue because I know about what happened and what's going to happen next, and I'm sure that there are regulations behind that. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi there, I’m Shilpa and I am a Digital Marketing Analyst at the International Institute of Digital Marketing. Are you a digital marketer still struggling to rank your website in search engines? Ranking your website is a simple task if you follow best SEO practices. Let's dive in and understand how to shift complex SEO jobs into simple tasks. The answer is the right SEO tools and techniques to blow out the SEO ball of fire and help your website to sit on top of the heap. There are several SEO Tools available for processes like data analysis, keyword research, backlinking, & finding strengths and weaknesses of your website For you to drive your website traffic in 2021, we have filtered out the 10 best SEO Tools Into 3 major categories, ; * The first category is Keyword Research: where there are 3 leading tools - Google Keyword Planner, ubersuggest, and KW finder. Google Keyword Planner is a completely free-to-use tool while ubersuggest & KW finder has some great features but are available only with a paid version. * Website performance: where Google Analytics is the market leader. The good news is that it’s a completely free tool available for marketers to see their visitors' journey end to end. * Finally under the backlinking and competitor analysis category there are some leading paid SEO tools available in the market. Ahrefs, Moz, SEMRUSH, SpyFu, and Majestics. To learn more about these please subscribe to our channel or visit our website:www.thedigitalmarketinginstitue.org Hope this will help you to increase your website traffic in search engines. Your success is now in your hands, go for it !! Thank You Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#emails #spam Do you know that only 79% of commercial #emailsactually hit the inbox? This implies that one out of every five #emails sent either goes into the #spam folder or gets blocked totally. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some basic and simple steps to avoid your #emails going to #spam or junk mail Get Express Permission to Email The first and foremost rule of email marketing is to get express permission to email first. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns. They are able to drive significant levels of sales & revenue from their email marketing initiatives. Check if your IP Address was used for #spam You might have never sent #spam yourself but there is a probability someone else was using your IP address for #spam. Even if one person sends #spam it might impact your entire deliverability. To avoid this, Avoid Low Open Rates The top webmail service providers examined how many #emails are opened and how many are deleted without being opened as a factor in their #spam filtering decisions. This is one of the reasons that around 26% of #emails are straight away and incorrectly flagged as #spam. Ensure your subscribers remember you The second most common reason that #emails never reach the inbox is #spam complaints. When your subscriber does not remember you or does not like your content, they might report your email as #spam. To save yourself from such complaints ensure that the branding in your #emails is memorable and matches the branding on your website. Do you have low mailbox usage? The third most common cause of #emails going to #spam is low mailbox usage. While filtering out #spam mailbox providers, look at the ratio of active to inactive email accounts on your list. If you are mailing to a large number of addresses that appear to never use their email accounts, that is a red flag to #spam filters Avoid the misleading subject line Over 50% of participants stated that they have felt cheated, tricked or deceived into opening a promotional email by that email’s subject line. Misleading subject lines when you’ve never communicated with a recipient before may get your mark as #spam. Check if you are using #spam Trigger Words #spam filters will be triggered if you are using certain words in the subject line or the body of the email. These #spam trigger words include: amazing, cancel at any time, check or money order, click here, congratulations, great offer, guarantee, increase sales, order now, special promotion, this is not #spam and winner. Email providersmay have a built-in toolthat checks your #emails for #spam trigger words before sending it. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Shefali Mathur from the International Institute of Digital Marketing. Today I wanted to talk to you guys about a very popular app that we all know as TikTok. Tiktok is a video-sharing social media platform used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to three minutes. Now what many may not know is that TikTok is actually a great tool for marketing as well. Just like other social media platforms such as Facebook and Snapchat, TikTok has also transitioned into a marketing platform for businesses through content marketing, ads, and influencer marketing. The key to marketing your business through TikTok is by making quality digital content catered towards Gen Z by making videos using popular trends, sounds, and hashtags. By doing so, content has a good chance of going viral as the platform has an algorithm based on individual interests for each user. It is noted that TikTok has a higher engagement rate than any other platform no other so marketers can achieve a great number of views, likes, comments, and shares using content that appeals to the app's audience. What are you waiting for? Start making content and grow your brand today! For more information visit our website at www.thedigitalmarketinginstitute.org. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Savio from the International Institute of Digital Marketing, and (on this episode of my podcast/today) I will be discussing three of the best strategies for successful and effective sports marketing This niche form of marketing allows you to tap into the pre-established audience of sports fans and leverage the popularity already generated by sports events to promote a brand and or its product. It also allows you to promote your brand as one that supports a healthy and active lifestyle that is desired by people all around the globe and inspires them to strive towards this living standard. The first strategy is to focus and narrow down your target audience. It’s essential to understand and specify your audience so that you can tailor your marketing strategy to your audience’s specific characteristics. An important characteristic is your potential customers’ level of athleticism. As people vary in their level of activity, they will seek out different products and services as a result. So for example, a middle school basketball player will have different needs than that of a D1 college athlete. A second important strategy is to create engaging content. Customers are continuously interested in seeing engaging content with their favorite players. As previously mentioned, popular athletes and teams have a vast pre-established network of enthusiastic fans. The massive followings on social media have ultimately served as a channel for you to produce content. A brand that has consistently reigned supreme in this marketing strategy is Nike, which has created lots of content that feature celebrity athletes such as Serena Williams, Simone Biles. The third vital strategy is building brand partnerships. It’s not uncommon for sports teams and popular players to collaborate with brands to create content and products, most notably the Air Jordan line of basketball shoes that were originally made exclusive for Michael Jordan. This provides credibility for your brand and invites substantial exposure that opens up further avenues for customer flows. In summary, the foundation of any sports marketing strategy is effectively tapping into the pre-established network of sports fans anywhere. For more information, visit our website at thedigitalmarketinginstitute.org and thank you for listening Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcours --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Sameeha Rahman from the international institute of digital marketing. The Brain has all the answers. If you want to know if you’re doing something effectively, figuring out the basic human reaction to it is crucial. Especially in marketing, to gain customers and better understand them, you have to get into their heads - not literally but by using proven psychology lessons. The first way is to use emotions to hook your consumers on. Try to incorporate more sentimental value and meaning when it comes to marketing rather than using statistics and facts. Sparking a reaction or creating excitement is a great way to be remembered by your viewers. The second way is having your viewers be committed to you, whether it's a small mailing subscription or e free book is a great way to have consumers become hooked on to you and increases the chance of consumers supporting your brand. A third way is to ask questions to your viewers and then answer them. People love to learn so if you can fulfill their desire for knowledge - for example through powerful headlines then it might help you generate more clicks on headings Fourth, Avoid losses. No one likes to lose. Try learning more about your consumers and addressing their concerns through your brand. Lastly, Make your brand-friendly. Say things in a friendly tone, present things lightheartedly, it’ll help your brand stand out and have customers empathize with you. For more information visit our website at https://thedigitalmarketinginstitute.org/ Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Rajvansh Thapar and I am from the International Institute of Digital Marketing. Today I am going to talk about content marketing for brand growth and cover a few tips and tricks to utilize for content marketing for your brand. First of all, content marketing should be your utmost priority since it is going to resonate the best with your current and future audience. You need to have a solid foundation in content marketing. But the underlying question is, how do you create content? There are four stages in the process in my opinion 1 Need to understand the target audience 2 Which social media channels are you going to implement 3 What is the kind of content you’ll be utilizing? This can be videos, gifs, images, blogs, or newsletter 4 You need to have a content schedule for multiple platforms where you should be posting your content This is a basic explanation of the process and I will cover up the details in future podcasts. Coming to the second part there are some methods that you can utilize to leverage content marketing for your growth. 1 The number 1 utilizing more videos. 2. Utilise customer stories and testimonials 3. Run Giveaways 4. Behind the scene content For more information visit our website www.digitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Neelam from the international institute of digital marketing. YouTube in the age of digital marketing YouTube attracts traffic from people of all ages all over the world. Brands can use this to their advantage when trying to attract new customers. YouTube is popular among people of all age groups. No matter how young or old someone is, as long as they have a device that connects to the internet, chances are they’ve gone down plenty of YouTube rabbit holes. You can find an extremely diverse variety of content on social media sites. This is why it is vital for any brand looking to bring in clients to make sure they utilize their YouTube reach to the fullest. There are a few important aspects to keep in mind when creating a YouTube Channel. The first is setting up your channel. It is important to create a Brand Account Channel and set up your account with certain features that catch the eye. The second is finalizing content. While you are uploading your video it is important to include a title, description, thumbnail, and correct category labels. Overall, YouTube is an easy way for brands to connect with their consumers. It makes it easy for people to get information about a brand in an eye-catching method and even easier for them to share with friends and family! Create a YouTube channel for your brand today! For more information and to read about my blog post titled YouTube in the age of digital marketing visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Facebookstories #Marketingguide #Actionabletips #Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some of the actionable steps you can take to implement #Facebook Stories in your #marketing strategy. Use Polls to Encourage Engagement One of the simplest ways to create engagement with your audience is to ask them for their opinion. This is also a powerful way to conduct market research in a short amount of time. Post About Sales If you have a time-sensitive sale that might run out in the next 24 hours, why not post about it in a story? Using #Facebook Stories for businessis all about getting the right message to the right audience at the right time. Add Links and Buttons to Your Stories Adding links and buttons to your stories makes it easier for them to convert, and it also draws attention to the story itself. When they see a button pop up, it makes it look like an action should happen versus just watching something for sheer enjoyment. Highlight Special Events or Holidays The fact that Stories sit right at the top of the #Facebook news feed is a big part of what makes them so powerful. If you’re trying to highlighta special event or holiday special, be sure the goal and objective of the video are as clear as day when they open the video. Share a New Product or Service If something is “new,” people are intrigued by it and may want to be one of the first to try it. #Facebook Stories are a great place to bring betas because you’re sure to find plenty of folks who are willing to test out the product or service for free or at a reduced price. Share User-Generated Content User-generated content is a secret weapon in marketing. It perfectly accompanies the contentyou’re already creating. If you’re trying to build trust in your audience, what better way to do so than by posting reviews and compliments you receive from people who’ve already purchased from you? For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Mike Duff from the International Institute of Digital Marketing, and today I want to talk to you about what I believe is the internet’s best-kept secret, and that is Marketing on Twitch. It is every brand’s dream to have their product or service be promoted in front of a large global audience of their target customers. And for brands that have already started marketing on Twitch, this dream is becoming reality. For those that don’t know, Twitch is a live streaming website that allows people to create and share content in real-time to audiences around the globe. And during its infancy, Twitch was a website that was used exclusively for streaming content revolving around video games. Because of this, Twitch was plagued with a video game stigma that kept many advertisers away. However - what many brands do not know - is that much has changed since then, and Twitch now welcomes users to Livestream just about any type of content they wish to share, including Music, Arts, Sports, Fitness, and so much more. The increasing popularity of non-video game-related activities has led to exponential growth for Twitch, as well as a much more diverse group of people accessing the website. In 2020, Twitch had an average of 30 million daily visitors from over 230 different countries that combined to watch over 1 trillion minutes of content. Some big-name brands such as Red Bull, Logitech, and KFC have already started marketing on Twitch, and after learning of the website’s impressive 2020 statistics, it is quite clear why. Additionally, Twitch offers advertisers a wide variety of ways to promote their product or service, whether it be through traditional video ads, affiliate marketing, or even influencer marketing with streamers on the platform. So there you have it, the internet’s best-kept secret has been revealed. For more information, you can visit our website at www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, My name is Marziya from the International Institute of Digital Marketing. Today, I am going to talk about the differences between digital marketing strategies for B2B v/s B2C. B2B or business to business is when your products or services are meant for the consumption of other businesses. Whereas B2C or Business to Consumer is when your products or services are meant for an individual. From this definition, we understand that your digital marketing strategy will vary according to your targeted audience. When you compare the 2 types of customers there are a few main things to consider. If your target audience is a business then they need solutions for a problem that has been identified and needs to be solved. Their decision-making is based on logic rather than emotion. The decision-making process goes through many levels in the organization and takes time. The objective is to keep informing them of how your products or services can help solve their problem. The marketing strategy whether it is email marketing, social media marketing, or website SEO is all geared towards fulfilling this objective. Your emails should contain information that is specific to that company. The social media strategy should have more educational content to build trust with your potential customers. The most important thing is having an easy-to-navigate, well-designed, and fast website. On the other hand, if your targeted audience is individuals then they are likely to make impulsive purchases based on emotions rather than logic. The decision is made instantly and doesn't take much time. In this case, your email marketing strategy should highlight good deals and take advantage of the FOMO effect. Social media marketing can have interactive, fun, and quality content. The website should be well designed taking advantage of cross-merchandising. In conclusion, while the channels of marketing to B2B and B2C are the same the approach to both is different. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, this is Ketaki Rane from the International Institute of Digital Marketing. Today, we’re going to talk about some traditional marketing methods and how they complement digital marketing. First let's understand what traditional marketing is - much like its name it’s, well, traditional! That means newspapers, flyers, billboards, tv commercials, and even guerilla marketing. As a millennial, I have grown up with traditional media all around me, heck, madmen are even my favorite TV show! So you can tell this method has sentimental value. But how is it useful to us in the present digital age? For one thing, it’s memorable - that means it connects with its audience in a very deep way with a long-lasting impact. Digital ads can often be annoying and don’t create the same emotional connection with their audience because of how little screen time they have. Using the tools of digital media like Facebook or Instagram posts combined with traditional creativity, however, can allow us to shoot a series of commercials in TV format, or poster format, or even a mini-billboard. Also, social media gives us the unlimited potential to achieve the same connection that traditional media has a track record of creating. Well, there you have it - traditional and digital marketing coming together to deliver the best to its audience! For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Giulia Dini from the International Institute of Digital Marketing. Today I will be providing some Instagram Do’s and Don’ts to ensure your brand’s success in growing its platform through social media. Firstly when posting content on Instagram, your timing and content appearance influence how well your post does. Utilize Instagram’s Insights data to view which days and times your audience is the most active. Base your posting times off of target niches and create eye-catching content which keeps your brand image. Don’t forget to use Instagram stories and don't overpost! Followers can view this as content overload and your content should be anticipated! Next, using captions correctly can influence who sees your post as they are little SEOs themselves! Do use at least 3-5 hashtags per post pertaining to the general area your content applies to and do add locations or tag other brands and people when possible! Both of these tasks attract related audiences to your brand! Don't write lengthy captions- stick to 2-3 sentences max! Don't write in paragraph form as using spacing within your captions, prevent it from looking overwhelming! Next, Instagram Live sessions are a great way to personally engage with consumers while showcasing products and services! Plan these sessions in advance and promote them through your posts or stories to have the most viewers. Answer as many viewer comments and questions as possible. Also planning engagement activities make your live sessions more enjoyable for your viewers! Don't host these sessions simultaneously as fewer viewers= fewer sales and exposure. Keep your audience entertained through spontaneity and don't stray from your brand! Lastly, maintaining a good engagement etiquette will guarantee you a loyal following and grow your platform! Replying to all comments and questions on your posts or tagged posts, answering and liking replies on Instagram stories, and going through hashtags that pertain to your business to engage with your viewers' content is useful! Additionally including that any inquiries can be solved through DMing provides consumers with an easier outlet to connect with your company! By following these tips when posting on Instagram, making captions, hosting live sessions, and engaging with your consumers, your brand will grow its platform and become more successful! For more information visit our website at www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Dev Rohera from the International Institute of Digital Marketing and I am a digital marketing analyst. You go through your day-to-day life currently thinking about how to help your business, further develop your strategies, and how to reach your target audience. However, given the unprecedented times, you don't know how to reach an audience. We are currently in a pandemic, helping your business growth has become harder. Well, that's why I am here today to tell you a little bit about the perks of digital marketing in these difficult times of COVID-19. The idea behind digital marketing and COVID-19 develops from the fact that there aren't a lot of opportunities to market products in person due to limiting contact between people in order to combat the pandemic. However, the power of digital marketing takes on the responsibility of handling the issue at hand. With digital marketing not only will you grow your business but you will also be able to market your product or service at a cheaper price. My blog post concentrates exactly on how you can use this pandemic to your advantage and grow your business through social media marketing, and various other digital marketing strategies. Furthermore, digital marketing does not only concentrate your audience to one group of people, in one part of the world, it allows you to reach millions and millions of people around the world to further grow your business on an international level. Through the use of digital marketing, it is your chance to grow your business, and a pandemic should not be the reason to let go! For more information visit our website www.thedigitalmarketinginstitute.org. Thank you! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #searchengineoptimization #marketing Images are crucial in ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of #seo. First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings. To give your brand the best opportunity to succeed with #seo, you should understand the basics of image optimization. Hi, i’m cally, from the international institute of digital #marketing. Here are 8 steps to optimize images for #seo 1. Resize your images Image size and file size are not the same thing. Image size refers to the dimensionsof an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes). 2. Optimize image file names Choosing the right file name is important for your page #seo and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords. 3. Use alt tags Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content. 4. Include captions Image captions may not have a direct impact on #seo, but, unlike file names and alt text, captions are visible on a website page. For this reason, they can add to the user experience. Most people are drawn to image captions to get a feel for the overall content. Without image captions, your bounce rates could increase, damaging your credibility with search engines. 5. Use unique images Using stock photos is fine, but they won’t necessarily help your search rankings, as other websites often use the same images. In the same way that unique written content is better for #seo, it’s a good idea to upload unique images whenever possible. 6. Ensure that your text complements the images The copy on the page can help search engines determine the relevancy of your images. If it doesn’t include enough information to explain an image, add more relevant text, and describe the image if possible. 7. Add image structured data Adding structured data to your pages helps search engines display your images as rich results. Google images supports structured data for product images, videos, and recipes. For example, if you have recipes on your site and you add structured data to your images, google can add a badge to your image showing that it belongs to a recipe. 8. Use site maps According to google, a site map is “a file where you can list the web pages of your site to tell google and other search engines about the organization of your site content.” In other words, it’s a file that contains a map of your site’s content. For more information, visit www.thedigital#marketinginstitute.org #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Christina Sullivan from the International Institute of Digital Marketing & today I want to talk to you about how powerful Influencer Marketing really is. Did you know that Influencer Marketing is the fastest growing online marketing channel, crushing other strategies like affiliate marketing, PPC, Email Marketing & SEO? Influencer marketing is undoubtedly effective. In fact, 89 percent of brands and marketers find influencer marketing effective. Compared to banner ads, influencer marketing produces 11 times the Return on investment banner ads make. And for every dollar businesses spend on influencer marketing, they earn $5.20 profit. These numbers show how effective influencer marketing is in today’s world of advertising. Here's a question - Have you ever been influenced to buy a product because someone you follow posted about it? Well, you're not alone, 61% of consumers aged 18 to 34 reported that influencers did influence their decision-making. Young adult audiences are comfortable visiting online channels to gather data and consume influencer content. So there you have it - if you're struggling to bring brand awareness or simply want better bang for your buck Influencer marketing is perfect for you! For more information visit our website www.thedigitalmarketinginstitute.org Thank you Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Brooke Garza from the International Institute of Digital Marketing. Name. Image. And Likeness. The three words that have changed college athletes forever. Under this new rule, college athletes will be able to get paid using their NIL. College athletes all around the nation are using social media platforms to show their recent sponsorships, brand partnerships and more to get paid for their NIL. Here are some social media tips athletes can use while starting this new journey. The first one is one’s following. When building your brand as an athlete across social media platforms, it is important to have a big following. The more followers you have the more people and brands know who you are and will want to work with you. Next is having a unique backstory. A unique backstory is something that people always remember. If it is a story of how you got to where you are in your college career then that story can be an inspiration for the younger generation that wants to follow in your footsteps. Another would be showcasing your involvement off the field or court. Involvement in your community as well as the issues that are going on around the world. For example, posting a statistic about mental health awareness shows that there are greater things to be a part of than the sport you play. Another crucial one is positivity. Staying positive on your social media accounts will only attract more followers. The last thing you want to do is drive them away. Lastly is the most important. Appropriateness. As a former college athlete, I know how important this one is because of how easily we can forget about it. It is important to remember who we are representing and remember that those people that are following you look up to you like you would never know. Even more so your goal is to be able to represent a brand or company that you are passionate about so you would be putting their reputation at risk as well. Student-athletes now have the opportunity to showcase themselves through their social media now more than ever before. These social media tips will help you as an athlete capitalize your NIL across your platforms. Athletes, embrace the new world of college athletics and get the best buck for your bang! For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digital --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Have you ever noticed that you suddenly start getting advertisements and some more random stuff related to what you browsed on your phone some moments back? Sometimes Assuaging and sometimes aggravating, these popping advertisements give a clear view that someone is trying to get into your mind. Only thought about that is enough to leave you sleepless for the next few nights. Setting our Mobiles and other gadgets under App locks and phone locks is not enough to get privacy anymore. Because of some enterprises and browsing platforms, we frequently know everything about us or maybe more than we know about ourselves. From our interests to our dislikes, to the places we want to visit for our following holidays, and about the people we would be meeting today, they might know everything. Every weird thing we searched for pleasure while we were under the attack of "Mood swings" never got deleted, even after clearing the browsing history. It's enough to give you chills under the spine. So for the next, if you think that you have a secret which No one knows, it won't be Legit because there might be someone who knows about what you're going through. Everyone has information they want to keep private: Do you close the door when you go to the bathroom, or cover your windows when it gets dark? Privacy is about control over our personal information. We don’t want it in the hands of everyone, and certainly don’t want people profiting on it without our consent or participation. In addition, privacy is essential to democratic institutions like voting and everyday situations such as getting medical care and performing financial transactions. Without it, there can be significant harm. For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Allison Rau from the International Institute of Digital Marketing. What is Social Media Marketing? How can you use your social platforms for your benefit to plan and strategize to deliver the best content for your audience? There are a couple of ways to achieve this, such as planning your social media around specific business goals. Think of your platform as a publication that you are constantly tracking and posting on a consistent basis. Whether this is a brand or personal platform, allow yourself time to engage with the people who are interested in your content and respond to comments. Take time to craft your content. Carefully think through the message and goal of your post. Is your goal to drive traffic towards your latest product? Maybe you have a service that you are spotlighting this month. Every single community that grows on social media has its own unique pattern. While they may share some similarities, they will have different personalities based on the people, tone of voice, brand, and interests. Here are a few points to think about when you are creating your unique content: -Why would people like to share it? -How are people interacting with your photos and posts? -when the best time to post is based on the activity of your followers? Think bigger and start planning. For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everyone. I'm Ahmet Faruk Özsoy from the International Institute Of Digital Marketing. In a blog post, I tried to give basic information about Social Media Marketing and some popular social media apps. We can basically social media marketing the use of social media to connect with your audience, bring it to your website, or just promote yourself. And that obviously includes posting a lot of content, communicating followers, running ads, and analyzing ads. Here are the basic steps you need to follow to succeed in social media management. First, define your strategy, plan the process and publish your content, observe the situation, analyze the results, and advertising. Billions of people around the world use social media apps. so, hence your billions of potential customers. With this marketing method, you can attract the attention of people who spend time on social media, influence them, and with the right marketing strategy, you can reach more people and direct them to your website or products. Remember that the social media marketing process is long-winded. If you're going to start social media marketing for the first time, this process will take a lot of time and tire you out at first, but over time you'll speed up content production, produce better content in less time and You will start to get your pay for. You have to be patient in this process. For more information on this topic, you can click on the link to read more of my article. For more information about this subject. Visit our website www.digitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Ahmed Abubakr from the International Institute of Digital Marketing. I am here today with the top three ways you can optimize your website usability. The first thing you need to consider when designing a website in digital marketing is to place the most critical content above the fold, as 80% of visitors' time is spent there. Anything below the fold often goes unseen or is ignored. However, with the high visibility of content above the fold, it will be easier to achieve your business goals and grab your visitor’s attention. Present them with your finest content above the fold to increase engagement which can also increase conversions. The second way you can improve your website usability is by utilizing a call to action. The call to action should also be above the fold and can be accompanied by an incentive that will help increase conversions. An example of a call to action with an incentive would be “buy now, save 15%”. The call to action should be easily identifiable and clickable. This will help make it clear to your visitors about what action to take next and it will reduce friction in moving them down the sales funnel. You could have multiple calls to action on a page if there are multiple desired actions for the user to take. The third way you can optimize your website usability is to avoid clutter. While you want to include creative and eye-catching elements, it is important to avoid things such as an overload of graphics or multiple separate quick links for site features. You want to keep your visitor engaged with your website and too much content can be distracting. Your visitors should be able to find what they are looking for to complete a task within three seconds. It is important to establish the main focus of the website and eliminate any unnecessary elements. By following these three practices when determining your website design, the usability of your site will increase. Your visitors will be able to easily find their way around the website and achieve their goals. By providing high website usability, you ensure your users can find the easiest route to their objective and with the least steps involved. Once you have accomplished high website usability, your website will be perceivable, understandable, and robust to as many visitors as possible. For more information visit our website: www.thedigitalmarketinginstitue.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Abdul from the International Institute of Digital marketing. Our topic for today will be 4 ways small businesses can use digital marketing to turn a profit. Thanks to the internet, small businesses are able to create brand awareness at a reasonable cost. The 4 techniques I will be listing are quite affordable. Success will largely depend on the efforts and strategy of the business. Let’s start with email marketing. This consists of sending content to your consumers through email. To get started you’re going to need a service that provides email automation. Shop around for one that matches your business goals and budget. Then, plan out an email campaign and appropriate emails to send to your target audience/existing customers. Up next is social media marketing. Use social media networks that you know your target audience is using. Consistently post interesting content and use hashtags that are relevant to your business. Other methods include influencer marketing and paid social media ads. Next is content marketing. Content marketing shifts the focus from your brand to your audience. The goal here is to use your content to attract an audience that would be interested, like a blog post or a how-to video. Customers are more likely to remember your brand name when looking for products if they have already consumed content from you. Finally, we have search engine optimization. Search engine optimization is the process of improving your site to increase visibility when people search for products or services that are related to your business. Use keyword research tools when designing your website and creating your content. Make sure your website is optimized for all devices. Implement images and videos when necessary. With these four techniques, you can ensure your business has an online presence. Because they are affordable, you should look to implement them in your marketing strategy if you haven’t done so, and improve on them if you already use these techniques. For more information visit our website at digitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketin --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Fathima Zahra Fazil and I’m from the international institute of digital marketing. I will be talking about the most successful digital marketing campaigns. Digital marketing campaigns are expensive and time-consuming to create, and there's no assurance that they'll pay off. It might be difficult to figure out how to approach, engage with, and convert potential customers - so it's always a good idea to look at successful businesses. Mobile monkey- Facebook Messenger chat box for businesses that do exactly what it says just online. The company was able to minimize client acquisition expenses and expand its reach in the face of growing acquisition costs. They used Messenger drip marketing to retarget these users. This resulted in a 97% reduction in their cost per lead acquisition. Dove's Real Beauty campaign featured blind sketches of women by a forensic artist. The women's sketches of themselves were all far less favorable than when they were described by someone else. Consider the wider picture that your clients are most likely using your product as a means to a larger end. Anheuser-Busch –switched from brewing beer to manufacturing hand sanitizer during the Coronavirus pandemic in 2021. The move helped the company win customer respect in a way that millions of dollars in advertising could never have. It was one of the most clever marketing techniques of the year. Single grain -Digital marketing firm creates multi-media, multi-channel content strategy for its clients. The company's omnichannel strategy is a great way to build a strong SEO and brand-building foundation with excellent content marketing. It doesn't have to think of individual themes for each channel. Airbnb has over 150 million members, 7 million listings, and a $35 billion valuation. Find an engaging topic linked to your business to create demand for your product or service. Consider how you may use influencers to help you with your digital marketing approach. Start by gaining a thorough grasp of your target audience's needs, desires, and aches and pains. The various campaign messaging and draw inspiration from these mentioned digital marketing strategies. Don't be disappointed if your first campaign isn't a tremendous hit. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcours --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

"Hi my name is Şule from the International Institute of Digital Marketing"" Why SMEs should adopt Digital Marketing? Digital marketing is a method to reach more customers via electronic devices as well as the internet with a combination of various tools for your business. With a good strategy and efficient usage of social media tools, businesses can expand their customers all around the world. With the increasing usage of social media and the internet, the importance of digital marketing has increased a lot! What is SME? SMEs are small and medium enterprises that can be identified via the number of employees and turnover rate of the enterprise. According to the EU, enterprises that have less than 250 employees can be determined as SMEs. SMEs are important Thanks to SMEs, productivity and innovations are increasing all around the world which empowers the world's economy. However, SMEs have their own limitations because of a lack of financial budget or network access which discourages SMEs from marketing. SMEs can not adopt traditional marketing strategies because traditional marketing strategies request expertise, time, and huge financial support which SMEs are not able to afford. However, Digital marketing can help SMEs to reach customers efficiently with an affordable cost as well as measurable results. With an efficient digital marketing strategy, SMEs can increase both the number of customers and the profits of their business. Moreover, digital marketing enables SMEs to create their brand awareness with a useful branding understand and SMEs can increase their visibility. "For more information visit our website www.thedigitalmarketinginstitute.org"" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, everyone, welcome to the International Institute of Digital Marketing podcast. My name is Sanele. Today we'll be talking about the future of work. So there's no doubt that the covid-19 pandemic has brought a major paradigm shift to the way we work. So while people across a multitude of industries have predicted a lot of job losses, let us not dismiss the light at the end of the tunnel of some of the new jobs that will emerge. So there are four main themes for the fourth industrial revolution, globalization, mobility and connectedness, resource scarcity, and the makeup of the human population. So what are the types of most in-demand skills for the future? So firstly, we have technological, social and emotional, and also high cognitive skills. So if we talk about actually how the economy is changing, so it's not the type of jobs or the work environment that is changing, but also how we work that will influence the future so employees and employers have a fiduciary duty to actually upscale themselves in this forced an ever-changing global world that we live in. And businesses also need to approach the need for upskilling. So as online education and school courses are becoming the norm across the globe, professionals are spoilt for choice and can gain in-demand skills in a matter of weeks. Thank you so much for listening to a podcast. And for more information, you can visit our website at www.thedgtslmarketinginstitute.org for more information. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Topic: Can health professionals incorporate digital marketing in their practice? Hey, my name is Samela Madyibi from the international institute of digital marketing, and today I want to talk about whether health professionals can use digital marketing in their private practices. Health professionals in the private sector are people who come up with evidence-based health care, they undertake research and refine or invent concepts, theories, and operational procedures and advise people on preventative and curative measures to take. Digital marketing is essential, using the internet in order to promote your product or service to people. Digital marketing can help improve the way health professionals offer their services to the general public in the following ways : 1) Easy customer engagement 2) Cost-effective 3) Brand development and loyalty Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Ronewa Ramulifho from the International Institute of Digital Marketing. Countless enterprises have been affected by the coronavirus around the world, but small businesses have been hit the worst. Many are running at a reduced capacity, and others have even shut down entirely, making it difficult for companies to interact with their customers and stay relevant. Here are three ways to re-engage customers during the pandemic: 1.Adapt and Innovate 2.Continue to Deliver on your Brand’s Promises 3. Implement Low-Cost Marketing Efforts During these trying times, leading with compassion and empathy has the ability to forge genuine bonds that will outlast the pandemic's social and economic effects. And businesses should see it as a responsibility to give back to the communities in which they operate. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, My name is Poloko Mokonehatse from the International Institute of Digital Marketing and today I will be speaking to you about the importance of branding in user touchpoints. In today's world, a digital presence is important for your business. However, creating a digital presence goes beyond creating a website or opening a social media account. Your brand has to be accurately represented in order to create a successful customer journey from the time a customer researches about your business to when they are making a purchase decision. A user touchpoint is the point of interaction that can influence a customer's experience with your business. Here are some digital touchpoints your can explore: - Websites - Social media - Blog posts - Search engine optimization - Content So why is branding important to this process? Branding creates the opportunity for your business to create its own narrative and communicate its ideas and core values. This develops an emotional relationship with your customers that goes way beyond just your products and services. Almost like creating a friend for your customers. For more information, visit our website at: www.digitalmarketinginstitute.org Thank you, see you next time! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Digital Marketing on a low budget Hi everyone, my name is Phindulo Matshinyatsimbi from the International Institute of Digital Marketing. I am going to talk about cost-efficient ways to market your business online. The first one is creating a blog for your business, using that blog to write articles relevant to your niche and target audience. Blogs not only offer free advertisement for your business but they are also good for your SEO. The second one is creating an email list, sending out coupons and deals to people you know are interested in your product or service. The third one is a social media presence on social media platforms where your target audience is most present, post quality images, be consistent, and engage with your audience. The fourth one reviews. We all are guilty of looking at reviews first before buying anything online, so encourage your clients to review your products by offering them a discount. The discount might also motivate recurring sales. Lastly, make sure you register your business on Google my business so locals can find your business when they search for a product or service you offer in their region. Don’t forget to deliver quality products and excellent customer service. For more information, visit our website www.thedigitalmarketing institute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Nthati Mothebe from the International Institute of Digital Marketing and today I wanted to talk about how you and your small business can use digital marketing to blow up your engagement and sales. Digital marketing evens out the playing field between you and big competitors IF and WHEN done correctly and effectively. One of the top ways you can use marketing to your advantage is by making sure your content is Search Engine Optimized or SEO for short. This enables your website to receive more web traffic which increases engagement. Another option is to use paid/unpaid social media marketing to help grow your following. Tools such as Instagram, TikTok, and Twitter are great ways to interact with your target market and get people talking about you or your business. Lastly, paid to advertise can help your business or website rank higher or first on web searches. This directly links you to your target market as you have found a customer who can find what they're looking for through you! For more information visit our website “www.thedigitalmarketinginstitute.org “ Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Mihika Railkar from the international institute of digital marketing. Today my goal is to inform you about tips on how to achieve customer success. To begin, let's define customer success. Customer success is a proactive, real-time sales approach consisting of building relationships with existing customers, understanding in depth their company and product goals, and helping the customer meet those goals through day-to-day contact. This approach will in turn result in the success of the company. This concept of customer success is apparent and implemented earlier more in start-up companies compared to big corporations. Advantages of a company’s focus on this concept are an increased base of customer loyalty, increased customer retention, and improved brand awareness. Here are a few ways your company can focus on customer success! First, you must know your audience; identify and understand who your company plans to target as a customer. Without this vital step, your company will struggle a great deal in many different aspects such as marketing and advertising; this will deter customers from staying loyal to your brand. Second: talk to your customer base. Get feedback and be willing to take advice. This will broaden your understanding of what your customers like, dislike, and what improvements they would like to see in the future. Third, create a variety of customer journey maps to better gage the steps your buyers make when interacting with your company. Begin with how they were introduced to the business, how they became an opportunity lead, how you communicated with them; and finish off with how they eventually became a customer. Fourth, intertwined with their journeys, make sure their introduction to the product and company is optimized to emphasize the best parts of each. Fifth, make sure you have a metric to which to measure/define your customer success, whether it is sales, customer retention, customer loyalty, reviews, etc. Sixth, introduce the use of customer success tools to help facilitate, organize, and define customer success. Finally and most importantly, continue talking with the customers following the process of them becoming happy and satisfied buyers. This level of personalization goes a long way in allowing the customer to feel as if your company truly cares and values their loyalty; this will give a bigger boost against any other competitors your company may have. All in all, customer success lies in the forming of dependable bonds with your potential customers as well as strengthening these bonds after the fact to create a devout sense of loyalty among all your buyers. For more information, visit www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneu --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Digital marketing is the future of the business world Digital marketing is now more than ever a core factor in the business world as it was 10 years ago. Gyms Who used to be in massive buildings are now operating virtual based on online instructors giving online fitness training in the comfort of your own home. Restaurants All the restaurants are now doing online orders and deliveries to customers, and some have never done it before because of lockdown and curfew times. Businesses The norm for any business to have meetings is by getting everyone together in one room for big meetings but the way the business world has changed due to covid 19, most businesses allow their employees to work from home. Banks More and more banks are becoming more digital and allow customers to do online applications. Higher engagement rate on digital marketing People start to use social media heavily and engage more with brands online, the engagement rate on social media for the past 3 years jumps to 66 million additional users. Our digital marketing affordable? Yes, digital marketing is affordable for upcoming and existing businesses because instead of paying huge amount of money on television ads, flyers, and newspaper ads and doing it the old traditional way to promote your service or product, the businesses can make use of social media and it will be much cheaper and businesses can engage with their clients and keep track and follow up on clients. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, my name is Megan McCook and this is your guide to digital marketing for the vegan business. I’d like to go over some of the benefits of digital marketing in this very specific industry. It’s very important to build trust with customers and develop your brand's authority, especially in order to compete with other businesses within this industry. It’s also important to reach as many people as possible and that means vegan and non-vegan buyers. One way to do that is smart content marketing. Content marketing involves the creation of valuable and informative content targeted towards a specific audience. In this case, that audience is those folks whose attention has been captured by a desire to lessen their ecological footprint, or maybe those with a recent awareness of the unethical practices within the meat industry. Content marketing is an essential tool for successful digital marketing. You can visit my blog to continue exploring the options available to you and really get started on success. I look forward to seeing you there. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi my name is Mariam Anjum from the International Institute of Digital Marketing Today I’m gonna explain the basics of Digital Marketing. Digital marketing is the promotion of brands and selling of products or services on the internet. It is the process of using different online marketing channels like search engines, social media platforms, and email to reach your target audience. Through digital marketing, you can find new customers, interact with them, and build a connection with them. Digital marketing has several types, the important ones are website marketing, search engine optimization, content marketing, PPC advertising, social media marketing, email marketing, and video marketing. How does Digital Marketing work? Well, digital marketing works in a simple way. First, you need to understand what your brand is about and specify your goals. What DO you want to achieve? whether it is to raise awareness, increase sales, or connect with your customers. Then you need to decide which social media platform to use to fulfill your goals. For example, paid campaigns on Google and Facebook can be done to increase sales. Also, you can create a plan to set your budget, define your target audience, set your performance metrics, and so on to make things easier. Digital marketing has a lot of different channels that are grouped into two main categories. Online and offline marketing channels. The main difference between them is that online marketing channels are only on the internet while offline marketing channels have to do with digital devices that are not necessarily connected to the internet. To understand how digital marketing works it is highly recommended to pursue a digital marketing certification and get certified. It is one of the best ways to learn the different processes of digital marketing. I hope by now you have got a general idea of digital marketing. For more information visit our website www.thedigitalmarketinginstitute.org"" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Leago from the International Institute of digital marketing. Have you ever heard someone say work smarter and not harder? Well look no further these 6 reasons will help you do just that! 1.It's customizable - you can customize the target audience by specifying age groups and more 2.Measurable - you can measure how the target audience is reacting to a campaign 3.Customer Interaction - you can engage with customers in real-time 4.Costs - Businesses can easily afford to do advert campaigns 5.Adjustable - So when your targeted area is responding well to your campaign, you can adjust the area to get a wider reach. 6.Accessibility - Customers have a portable marketing tool in their hands most of the time and we call this amazing tool a smartphone. That means digital marketers have easy access to their target audience throughout the day. For more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, this is Larry from the International Institute of Digital Marketing. In this podcast, I’m going to introduce some tips regarding how to engage your content with the platform's characteristics, taking examples based on my current work as a TikTok marketing intern. We all know content marketing is essential since it usually formulates the first impression your audience will get. We create content to present our value, mission and obtain audiences. But, sometimes there can be a problem, that your content or even your company’s culture is not appealing to a platform’s mainstream user. In such a case, what shall we do? My current intern company is a Swedish fashion start-up, who specifically focuses on promoting equality and diminishing discrimination in the fashion and modeling industry, by providing a website where everyone can equally register their profile to be exposed to modeling agencies. Such a feature determines its social media contents are always inspirational, influential, educational, and sometimes even critical. These are generally contrary to TikTokers’ appetite since they mostly prefer simple and funny content. Based on these facts, I, together with the company’s CEO and the marketing division, did lots of research and identified some trendy TikTok fashion themes which can be adopted by our accounts. We also retrospected our previous blog posts, figured out why some contents are popular, while others couldn’t. During this process, the marketing division insisted on the company’s value and mission, instead of being deviated from the original intention. What’s more, the company keeps its target audience's range in mind, knowing exactly whom to attract. Besides, we took efforts to balance what is popular and the company’s mission. Also, we used analytics tools to figure out previous performance through data regarding likes and followers. Last but not least, we actively reviewed comments, since it’s an important source of direct feedback. For more detailed information about this case, please visit our website. Thanks for listening. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketi --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, My name is Lameck Madzura from the international institute of digital marketing. Allow me to take you through my business journey into the digital world. With the disruption of covid 19, which shocked the world, I decided to take the plunge, leave my day job and start my own clothing company called TLC. As exciting as it was was journey also came with a lot of challenges, which included driving people to my website, delivering on time, and not achieving potential returns. To help me curb these difficulties, I joined the IIDM as an intern, where I gained experience with SEO techniques, Google keywords planner as well as creating better social media content by the use of canvas and headliner Today I run a stable brand that is listed on 1 of the biggest online shopping stores called takealot. We are now able to sell 200 units monthly and our ranking on the search engine is now high To learn more on how to become digitally successful visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi my name is Kristal Ochoa from the International Institute of Digital Marketing, and I will be sharing with you Ways You Can Make Digital Marketing Your Career. Here is a question for you. When you hear the word “Marketing,” what comes to mind? Well to give you an update on things, marketing has gone digital, as in digital marketing. To give you a brief definition of what digital marketing is, it is the use of anything from smartphones, laptops, social media sites, etc. to promote any products/services and track the target audience. Let’s briefly explore the categories in Digital Marketing you can make into your career. Keeping this in mind, with years going on, the digital world advances, so you can never go wrong with being involved in Digital Marketing. Let's first talk about SEO, which stands for search engine optimization. It involves creating and searching for the best keywords in order for the brand to appear in the top list of the search engine. Next, we have Content Marketing. It consists of storytelling to the audience and having an engagement. Whether it is creating social media posts, creating videos, or writing a blog, it is important that you are telling a story to the audience and making sure there is brand awareness. Moving on to Email Marketing. It is a popular way to build a relationship and communicate with the audience. With Email Marketing, you can be creative and come up with different ideas to engage and bring awareness. The last category is Social Media Marketing. It involves ALL social media platforms, You are not only posting on social media, there’s more to it. You have to measure and analyze the traffic that is visiting a certain social media page. I could go on, but I want to give you a brief explanation, and I hope you have an idea of where to start on your new journey in the world of Digital Marketing. The career choices are endless and you can begin learning and experiencing these skills through Youtube videos, Instagram, Hubspot, internships, school, and more. "For more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi my name is Jessica Kalanda from the international institute of digital marketing Are you keen on supporting sustainable businesses or a sustainable business trying to get your digital marketing in check? today I am here to share with you 5 ways sustainable brands benefit from Digital Marketing. Did you know that nearly 70% of online consumers look at a product review before making a purchase? What is Sustainability? In simple terms it improves the quality of our lives, protects our ecosystem, and preserves natural resources for future generations. 1.Reduces carbon footprint Digital marketing helps brands to reduce their carbon footprint and eliminate traditional marketing strategies that can harm the environment. Instead of handing out flyers and using a lot of paper, you are communicating to a large audience using digital channels to live stream product launches, using social media to advertise and conduct surveys. 2. Able to reach and interact with their target audience at once With the help of the internet and its tools, brands are able to actively communicate with their audience and educate them on sustainable practices. These brands can interact with all their clients, receiving feedback and based on reviews, find out what their audience wants. There are many analytic tools like google analytics and many more. 3. Marketing campaigns advocated by customers. Sustainability is a big lifestyle trend that millions of people around the world have decided to start practicing. They benefit from this by using their customers' reviews and change stories to advocate for them. The use of Instagram or influencer marketing has benefited sustainable brands. 4. Effectively saves time & money Digital marketing can save you time and money if done right. You can communicate with your audience and satisfy their needs. Using tools like Keyword Planner and Google Analytics will help you keep track of your site's SEO. The international institute of digital marketing offers courses on how to work SEO like a pro. 5. Staying true to your brand= Brand loyalty 2018 chocolate sales grew by 4.5%, while sustainable chocolate sales increased by 16%. Being consistent with your brand throughout your page and involving your audience in the brand's evolution, makes them feel like they are a part of your brand thus keeping them loyal and relating to what you stand for. In conclusion Sustainable brands have a big market, the right content, and marketing methods will allow them to reach that audience. IIDM offers an array of different digital marketing courses to allow you to work on your digital marketing for your business/brand. There is everything for everyone for more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

DIGITAL MARKETING? PLEASE GROW MY BUSINESS!! Day by day, businesses are making use of digital marketing. Platforms such as social media, email marketing, SEO, and many more. With this, small and large businesses have the opportunity to interact with their target market, as well as to attract new and potential customers. There are a number of benefits when using digital marketing, such as: It is cost-effective Maximum control of marketing efforts Digital marketing has made it possible for small businesses to compete with our so-called “large businesses” which personally I think is good for the economy. CONNECTS WITH TARGET MARKET Constant interaction from a business to customers can create brand loyalty. How businesses can do this is by : Replying to direct messages Questions and complaints. ENHANCE SALES Digital marketing with the help of Ecommerce, allows businesses to introduce online stores. So this satisfies both customers who prefer to shop while at home, as well as customers who prefer to shop in-house. COST-EFFECTIVE Unlike large companies, small businesses have smaller marketing budgets and less money to spend on campaigns. With the use of digital platforms, businesses can save a huge amount of money. For more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Digital Marketing for Artists Hi, my name is Isha Agarwal from the International Institute of Digital Marketing. Art is everywhere, even if you may not realize it. The buildings we pass by, the sunsets in the sky, the clothes we wear are all art--it’s all based on your perception. What does art mean to you? For me art is more than a simple pass time; it makes me complete. Art allows me to fully express myself in a unique way. Emotions buried deep within me pour out onto the canvas a way words never can. So what does art have to do with digital marketing? First, let’s begin with defining digital marketing. Digital marketing encompasses using online media channels and digital technologies to promote a product or service. Art can help in the digital marketing process, and in turn, digital marketing can help artists. A big part of digital marketing includes visuals. Reaching your target market depends on how effectively you grab the attention of your audience. Art allows you to use those visuals to your advantage by allowing you to apply your own unique creativity. At the same time, digital marketing is able to help artists as well. As an artist, you need to ask yourself how you can share your artwork with a larger audience. Digital marketing allows for artists to share their art with a more global audience in a more efficient and effective means. Additionally, digital marketing is cost-effective. Most digital marketing channels are free of cost and simply require an internet connection. Let your art guide you into making visuals and content in the digital marketing process, and in return, let that digital marketing guide your art with a cost-effective means of reaching a bigger audience. Thank you for listening. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi there, my name is Fathima Rishada. I am a digital marketing analyst at the international institute of digital marketing. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. So how to grow your business with social media marketing? There are many ways, depending on business to business. Each business has a different requirement. Social media like Facebook, Instagram, and even youtube can be used. Social media gives you the opportunity to build trust with customers and develop loyal customers. From selling your products to marketing, to know about your customer needs all can be done within these platforms. For more tips and tricks, subscribe to our channel. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Scénario Bonjour, je m'appelle Emmanuel Balolage de l'Institut International de Digital Marketing. Comme vous le savez probablement, de nos jours, il devient plus important pour les entreprises de se soucier de leurs clients, mais pas seulement cela, mais aussi de se soucier de leur expérience avec les produits ou services de l'entreprise. Le meilleur moyen de connaître leurs commentaires est de consulter les avis des clients. Ainsi, l'entreprise ne se concentre pas uniquement sur l'amélioration de ses stratégies de vente et d'autres opérations, mais elle doit également se concentrer sur la mise en œuvre de certaines tactiques pour obtenir des avis clients positifs. Parmi toutes ces tactiques, j'en expliquerai 5. Numéro 1 Développer un site web convivial: Assurez-vous que votre site Web doit être optimisé pour permettre aux utilisateurs ou aux visiteurs de laisser leurs commentaires facilement et rapidement Numéro 2 Sollicitez des avis dans vos e-mails: Assurez-vous donc de toujours demander un avis après un achat auprès d'un client Numéro 3 incitation le processus de révision:Les incitations telles que les remises, les coupons et les cartes-cadeaux devraient motiver votre public et également augmenter vos ventes Numéro 4 Avoir un bon timing: Il est toujours important d' avoir une bonne notion du temps, savoir quand est-ce que demander un avis au client est très important. Numéro 5 réponse aux avis: Assurez-vous de toujours répondre aux avis des clients. J'espère que vous faites bon usage de ces tactiques "Pour plus d'informations, visitez notre site Web www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi my name is Daniel from the International Institute of Digital Marketing We go to search platforms with just about all our questions. It is, therefore, no wonder that everyone is trying to do what they can to make their online information discoverable. This is exactly what Search Engine Optimization is - the practice of optimizing your content to appear higher within the search engine results. It takes a lot of work to create a website, from writing the right metadata to implementing SEO tactics. It's not enough to just get your information out there. Studies show that 75% of all online clicks on search engines go to the top three results. 25% of the clicks are spread over the hundreds or thousands of other results. Counting among the top three is a top priority. Let's say your name is Sally and you sell flowers. You might want to consider naming your online page 'Sally's Flower Store'. However, it's good to know keyword research will tell you that the keyword "flower store" is searched an average of 2,000 times a month, while "flower shop" is searched an average of 30,000 times a month. Therefore, using the word "store" instead of "save" on your web pages search engines will send the message that your site is indeed what people are looking for. Understanding the importance of proper SEO on your website to attract more relevant traffic and therefore more prospective clients is extremely important. A business can do well enough by simply relying on advertising, but implementing an established plan and strategy for your business can make a huge difference to the growth and survival of your business. This makes a good understanding of the skills and practices of digital marketers' work all the more important. For more information visit our website at www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Dan Sithole from the international institute of Digital Marketing. Digital marketing may sound hard to understand as you read through all the blogs and metabases of websites for beginners. Ah! I just proved it, most people are not familiar with the word “meta base” and probably lost but worry not. Digital marketing is a form of communication with a thousand or probably millions of people at once, as more and more people find themselves using their phones and computers throughout the day, In addition to the world going into a digital era. Digital marketing is set to grow as it yields more benefits such as being cost-effective, time preserving, easy to track, and can assure you about finding the right people - in the digital world your audience- for your brand at the comfort of your home. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi my name is Cihan from the International Institute of Digital Marketing Today I would like to talk about Strategies of Digital Marketing and How To Master Them? What is Digital Marketing Digital marketing is a set of strategies to promote your products and services using online platforms. If you want to be in the digital marketing world, you should always update yourself. Also be open to learning new skills, tools, and strategies for you to be an effective digital marketer. The best digital marketing tactics that you should employ are: Search Engine Optimization (SEO) Pay-Per-Click (PPC) Marketing Live Streaming Content Marketing (Blogging & Article Writing) Email Marketing Social Media Marketing Video Production Marketing Automation How To Become An Expert In Digital Marketing? The world is going so fast to the digital side. Digital marketing professionals have become the most wanted employees in the marketing world. There are plenty of courses out there about how to become a digital marketing expert since the job is in demand. IIDM™ which is one of the leading digital marketing institutes in the world welcomes you with the objective of ”Digital Skills For All™️”, and it can always offer you a course with its learning leaf. Learning Leaf is created by 5 modules and every module is preparing you on how to be an expert in digital marketing! They are: Licensed Digital Marketing Master ™ Licensed Digital Marketing Specialist ™ Licensed Digital Marketing Expert ™ Licensed Digital Marketing Professional ™ Licensed Search Engine Marketing Professional ™ In Conclusion, becoming a digital marketing master with a globally accredited certificate is not hard with IIDM™ For more information visit our website www.thedigitalmarketinginstitute.org"" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, my name is Cebisa Dyobo from the International Institute of Digital Marketing. Today I will be talking about The Use Of Social Media. Social media can be used in a lot of different ways and for a lot of different reasons by people in different age groups.   A lot of companies also have found a home in the world of social media. Using social media has its advantages and disadvantages but that does not stop people from using social media and the world of social media from growing.    People use social media for different reasons. Reasons like finding love, meeting new people, starting or promoting their brands, and some use social media as a way to scam and take advantage of people. One needs to be careful when using social media though it is a place where you can share your thoughts and meet new people. It can also be a very dangerous place.  Companies use social media to reach large audiences faster and cheaper to say.  They also use social media to promote their brands and keep track of what and how their business competitors are doing in terms of business and try to find ways to outdo them.  Social media is a very fast-growing platform and it is safe to say that it is the future, it certainly is here to say.    For more information visit our website.   Globally Recognized #Digital #Marketing  Certifications:  https://thedigitalmarketinginstitute.org/  INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™  Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Cayla Matthews: Hi! My name is Cayla Matthews and I’m from the International Institute of Digital Marketing. Today I’ll be talking to you all about how fashion brands should consider marketing their products on Pinterest.  * Pinterest is a social media platform where users explore, share, and find visual content that they find helpful or inspiring with fashion being one popular topic on the platform!   * Many women and men between the ages of 18-29 use Pinterest for fashion inspiration and 90% of the users say they look at content on Pinterest to make their purchase decision.   * A key advantage of Pinterest for fashion brands is that it helps them keep up with the latest trends. So if your fashion business would like to know what’s in or not - so you could know how to position your products then Pinterest will benefit you!   * Pinterest is a powerful marketing tool with the ability to help fashion brands organically increase brand awareness, boost conversions, increase sales, and create relationships with their target audience.   * Pinterest is a visual social network that will greatly benefit fashion brands in the long run.   * If you'd like to learn more about Pinterest marketing strategies check out our blog and website at www.thedigitalmarketinginstitute.org. Thank you!    Globally Recognized #Digital #Marketing  Certifications:  https://thedigitalmarketinginstitute.org/  INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™  Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

HOW DIGITAL MARKETING CAN ACCELERATE E-COMMERCE (SEO/SEM/EM) As digital marketing seems to have penetrated every market, it has become just as vitally important for any e-commerce activity to take advantage of the benefits digital marketing has to offer. There are, however, many challenges that e-commerce faces in many operational and, or transactional capacities.   Search Engine Marketing (SEM)    is geared toward improving any website's search ranking, or visibility. It is more focused on a short-term kind of marketing strategy. SEM makes use of paid Ad search where e-commerce businesses would definitely flourish.    Search Engine Optimization (SEO)   This is probably the most widely used technique for digital marketing since it is free. E-commerce can benefit from SEO as it brings in organic website traffic and not only in quantity but also quality.   Email Marketing   Email marketing provides a sense of security for many businesses in e-commerce as far as their customers are concerned. It helps create a community as it is an effective tool for communicating with loyal customers and future prospects.     Globally Recognized #Digital #Marketing  Certifications:  https://thedigitalmarketinginstitute.org/  INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™  Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How digital marketing and social media branding can build your business -have a target audience -once you have a target audience starr identifying their wants and needs and how to solve their problems -engage and interact on how your business will help them by being more personal and communicating with them as well -start posting content -post 2-3x on each social media account to gain ex[posure -start posting videos on TikTok and Instagram as traffic from this type of content is expected to grow about 82% in 2022 -your brand -start have a signature look or design so others can identify your business -having the right visuals, typography and logo is key for customers to be on the lookout for your business Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses  -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#contentcreation #infographics #examples You can create an #infographic for almost any blog post, but that doesn’t mean it will perform spectacularly. Creating first and foremost. Hi, i’m cally, from the international institute of digital marketing. Here is a breakdown of the ideation process for coming up with more memorable #infographic ideas. 1. Solve a burning problem This approach requires you to first think about the problem that you’re trying to solve or the questions you’re trying to answer with your #infographic story. This usually requires you to put yourself in your readers’ shoes. As you attempt to provide solutions to burning problems, identify the data or the information you possess that your audience wants or needs, and present it in a way that provides value but also positions you as a leader in the industry. 2. Challenge the status quo Creating content that challengesthe status quo is a great way to position you and your company as experts and influencersin a certain area. Much like the myth-busting principle, creating content that challenges the status quo is sure to cause some controversy and debate. 3. Change the perspective The next principle is to reframe the question or alter the perspective. By offering a comparison, and presenting the question in a different way, the data becomes much more surprising and memorable. 4. Find origin stories Our curiosity and determination to find meaning are what make origin stories so popular. A common way of portraying this principle with an #infographic is by creating a timeline #infographic of an event, specific industry, or person. Your goal is to discover the origin story that resonates with your audience and then visualize it. 5. Find extreme cases Similar to identifying the origin story is discovering the extreme case. Finding the outliers like this can help inspire highly shareable content and #infographic ideas. The point is, don’t focus solely on your immediate field when thinking of content and #infographic ideas. Venture outside of that tiny bubble and find out how you can tie in topics outside of your specific business. 6. Mash up two or more topics The last principle is the act of mashing up multiple ideas or topics for your #infographic. Take two seemingly unrelated concepts and find an element that connects them. This is a particularly good way of combining trending topics with evergreen ideas. Think of some possible trending topics that can be mashed up with an aspect of your business. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#organicvisibility #knowledgepanels #seo Why do you want to claim #knowledgepanels? You get to control the narrative. When you tell google you’re the owner of that brand, you can make sure the information is accurate and up to date. This is a critical step when you’re using #seo to build your brand. Hi, i’m cally, from the international institute of digital marketing. Here’s how to claim #knowledgepanels in google for more #organicvisibility 1. Sign in to your google account You need to have a google account to be able to claim #knowledgepanels. If you have a gmail address or other google productswhere you’ve set up an account, then you are good to go. Now log in to your preferred google account. If you use a specific account for your brand or your related business needs, sign in to that one. 2. Search for the knowledge panel topic Use google to searchfor yourself, your brand, your entity, or your organization. The goal here is to pull up the knowledge panel like any other searcher on the internet would see it. There is no back-end way to see the knowledge panel, like the development or content end of your website. 3. Click the claim #knowledgepanels link Look for the link on the bottom that says, “claim this knowledge panel.” Go ahead and click the link. Here you will be able to review the available features. Google uses various algorithms and machine knowledge to pull what it deems to be relevant information into these panels. 4. Look for profiles you can use to claim #knowledgepanels Google uses a number of different connectionson other web platformsthat you can sign into to prove your identity or relation to the knowledge panel you want to claim. You can choose from youtube, facebook, twitter, and more. Once you sign in to one of these, you’ve claimed your knowledge panel and can make updates or changes as available. 5. Give others access Once you’ve gone through all the work to claim your knowledge panel, you may want to make sure other people on your team have access to your brand’s #knowledgepanels as well. To do this, you need to be logged in to the same google account you used to claim the panel. Go to google’s manage userpage. Click to add people and then add the email addresses of those you want to give access to your #knowledgepanels. Choose which levels of permission you want to give them. Every level has the option to go in and suggest changesto your knowledge panel. However, an owner or manager can add or delete others from access. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#chatbots #website #marketing You may be filled with questions, wondering how a chatbot can help when it comes to improving your #marketing strategies. What if my company is small? Are they still useful? What can #chatbots really do when it comes to adding value or enhancing #marketing strategies? The answer is: lots of things, actually. Hi, i’m cally, from the international institute of digital #marketing. Here are 6 reasons to use #chatbots for your #website. 1.#chatbots simplify things #chatbots keep things easy for everyone involved. It may not be able to pull a rabbit out of the hat, but it will sure feel like magic to your customer, without the need to keep any difficult tricks or gimmicks up your sleeve. #chatbots are tailored to providing information consumers are looking for. It’s their primary job focus and they do it well. 2. #chatbots talk the talk #chatbots keep the conversation flowing the same way they conduct business: natural and organized. Since bots aren’t human, they don’t have the emotional hang ups that humans deal with, allowing them to keep customers feeling cool, calm, and collected. This can diffuse some of the problemsthat arise from human error. 3. #chatbots are always there for us #chatbots are always there when you need them, day or night. Have an urgent question you need answered at two in the morning? #chatbots will be there waiting and willing to assist, guaranteed. With a chatbot always on call and ready to help, you don’t need to hire around the clock support staff. 4. #chatbots make things better Bots provide valuable customer service, support, comfort, and in some cases a dash of entertainment. This in turns gives your online visitors and potential customers a more personalized and positive experience, making them feel valued and important. Bots can answer questions promptly and effectively, especially those frequently asked ones. This is particularly helpful, considering many customers have the same inquiries when visiting your site. 5. #chatbots convert visitors into customers #chatbots respond with lightning fast speed, eliminating lost or misplaced leads. Bots can schedule meetings and appointments on the spot, route potential clients or customers to members of the sales team, or even turn visitors into paying customers by helping them to purchase products or services. Better yet, bots can handle the qualification process for you as well. By collecting data from the prospect’s visit, bots can separate qualified leads from those who aren’t. This drastically reduces dead end leads and wasting valuable company time. 6. #chatbots build brand trust #chatbots can build credibility and trust in your brand. Ai #chatbots are often the first interaction a potential customer has with your brand, making it the perfect opportunity to educate the potential buyer about your products and what your services can do for them. Bots really make a positive impression, leading to a powerful bond between the consumer and your brand. For more information, visit www.thedigital#marketinginstitute.org #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketingtips #instagram #marketingtools Since #instagram’s creation, it has grown into the ultimate platform for sharing photos. With the right plan, this platform can help you become an influential brand. 1. Switch to a business profile asap Before you start thinking about your #instagram marketing plan, be sure that you have an #instagram business account. A business profile allows you to create and publish #instagram ads without needing to use facebook’s advertising tools. 2. Use free #instagram tools Through insights, you can view statistics like impressions, engagement data, and more. You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours. 3. Post product teasers that will (gently) urge people to buy #instagram is a great place to advertiseyour products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either. 4. Create sponsored ads #instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget. You can showcase just one sponsored ad or multiple ads with the carousel feature. 5. Use #instagram stories The benefits of #instagram stories for brands are truly endless. For starters, stories are displayed at the top of follower timelines where users already look daily.. 6. Partner with influencers for a wider reach If you want to reach potential customers on #instagram, the fastest way to do that is through influencers who have already built an audience with a large following. If you partner with the right industry influencers, you can get your brand out in front of those users. 7. Collect user-submitted photos You already have an engaged audience. Whether it’s hundreds of people or thousands, you can leverage your audience to generate useful content for you. 8. Come up with an interactive branded hashtag If you’re looking to create instant engagement, interactive hashtags are a great way to get it. 9. Post at the right times (and don’t over-post) Over-posting on #instagram is a surefire way to turn off your existing followers. If all they see is your brand on their news feed, they’re probably going to unfollow you as fast as possible. 10. Make sure you track the right metrics You can’t improve your #instagram performance and optimize it unless you know how well your page and posts are performing (or underperforming). When you have measurable results, you’ll know exactly what works and what doesn’t. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

What is a social media influencer? An influencer is someone who is effective at persuading audiences through their social media platform. Social media platforms may include Instagram, Facebook, Tiktok, Twitter, Youtube, etc. They are aligned with the company’s and this increases the company's abilities to reach the target audience, build trust, and promote engagement. Influencers impact marketing in a number of ways, with 80% of marketers found influencer marketing to be effective. A variety of brands have had positive returns generated by influencer marketing, proving their value. Not only was this form of marketing found to be extremely effective, but a majority of marketers also find influencer marketing to improve traffic and quality of customers better than other channels or paid media. * 89% of marketers say influencer marketing return on investment is as good or better than other marketing channels. * 71% of influencers believe that it’s an honest and authentic voice that keeps their audience engaged. * Around 40% of people reported that they purchased a product online after seeing it used by an influencer on YouTube, Instagram, or Twitter. Marketers find influencer marketing to be most effective in areas that drive consumers. Their campaigns goals often achieved through influencer marketing are brand awareness and direct response. Brand awareness is often achieved by influencers' reach, engagement, and publicity. These results come from; Followers, and Website Traffic. The direct response often seen by influencers is seen in the form of Sales / Conversion, Leads, Signups, Downloads, and Click-Through Rates. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Now, the global economic system is being profoundly reshaped by digital technologies. So, it is safe to say digitalization is here to stay. However, there are some obstacles that online banking faces such as online banking not being favored by older generation customers. How can digital marketing help banks overcome this situation? Making online banking appealing to everyone is one of the main targets of the banks. Can digital marketing be a useful tool in this regard? We will look at the ways that digital marketing can help the sector to improve: Influencer marketing- Influencer marketing refers to the practice of collaborating with influencers to boost brand recognition or conversions among a certain target group. Research shows that influencer-based marketing results in up to 11 times the ROI compared to traditional marketing channels. Content marketing- In the financial sector, you want to be considered trustworthy for your consumers. Content marketing can help you to achieve this. Content provides information and builds trust between the parties. Seeing tons of ads everywhere makes people perceive that thing as more valuable than it actually is. Search engine optimization- SEO refers to a set of tactics that can help your bank's website rank better in search engine results pages. This is critical if you want to improve website traffic and overall revenue because many of today's consumers utilize search engines like Google to get what they need. Having a mobile-friendly website is a plus! Ads - Or the classic way. Ads! There are different types of ads that banks use nowadays. There are search ads that appear according to your search history, remarketing ads that focus on specific website visitors. In these 4 ways, your online banking can improve its current situation. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Salut, je m’appelle Yasmine Rhazaoui, je suis analyste de marketing digital à IIDM et aujourd’hui je vais partager avec vous 3 conseils de pro pour réussir votre commerce ou business sur instagram. Quand on parle de gestion de comptes professionnelles sur les réseaux sociaux, il faut savoir que ça nécessite beaucoup de temps et d'effort pour pouvoir utiliser la ou les plateformes à votre profit. Donc pour que votre page puisse atteindre un grand nombre d'utilisateurs, il faut être fortement présent et cohérent. 1. Pour ce, on recommande la création de votre contenu bien à l’avance et de planifier ses publications. Ce point est important car, comme on l’a dit avant, vous devez être très présent et donc d’avoir idéalement, une publication par jour, à la même heure. Cela va permettre une meilleure visibilité et le fait d’avoir votre contenu déjà prêt vous rend la tâche plus facile et effective. 2.Notre 2ème point est l’interaction avec votre public. Que ça soit avec des messages positifs ou négatifs, prendre le temps de répondre et parfois expliquer est très important pour votre image et votre crédibilité. 3. Et notre 3ème conseil est de créer ce que j’appelle, du contenu spontané. Il s’agit ici des lives et des story que vous partagez avec vos followers. Ils ne sont pas forcément spontanés, en fait, il est bien meilleur de les planifier à l’avance, mais ils donnent un certain sentiment de spontanéité, chose qui vous rend plus réel et proche de votre consommateur. Les lives à leurs tours donnent la chance d'interagir directement avec votre public, c’est un excellent moyen de communication qu’il ne faut surtout pas négliger. Pour récapituler, il faut créer votre contenu à l’avance et avoir un planning de publication, interagir avec vos followers et créer du contenu spontané. Il y a bien sûr d'autres stratégies à suivre quand on parle de gestion des réseaux sociaux, mais ces 3 points doivent être parmi vos premiers pas dans ce nouveau monde, si on veut dire, de marketing digital et de réseaux sociaux. Merci et à bientôt! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#campaigns #ppcads #marketing Have you ever thought a struggling ad campaign would perform better outside of the country? International ppc #campaigns work best when you understand your target audience and appeal to the local culture. 1. Decide which countries to target with your international #ppcads Before you start diving into targeted ads in specific countries, you’ll want to determine which countries will respond to your ad. You’ll want to research the market in the country, see what types of advertising guidelines they have, and start to understand what the economics are like in the country. 2. Create international #ppcads that appeal to local culture Having a buyer persona doesn’t end at the border. You still need to create ads to appeal to the local culture and address concerns or issues. To do this, you need to research the local culture and understand their unique interests. This could be as simple as finding what colors and images appeal to them. 3. Optimize your budget by country Your cost-per-clickand cost-per-acquisitionwill vary from country to country. The only way to know for sure will be to experiment by stretching your audience out wide and narrowing it down as you learn which country is receiving your ad the best. 4. Advertise where the locals are You’ll want to understand how different countries use search engines and other platforms. Targeting google will ensure you cover most of the world and exclude as few people as possible, but what about when you narrow down to a more specific audience? 5. Organize and keep tabs on your #campaigns The organization is an overlooked but crucial aspect of managing international #ppcads. It’s even more important because if you’re not keeping individual tabs on each country, you’ll have a harder time determining which ads are converting—and which aren’t. 6. Take advantage of localized concerns Another reason to keep each campaign unique to a region is that you shouldn’t use the same ad copy across the board. Even when you start with a broad ad, you’ll still want to keep the message exclusive to a certain region and change the copy as you transition from one region to another. The same ad copy rules apply no matter where your target audience is. Identify pain points people in that region may have, things that excite them, and what causes them to buy. These factors will vary from region to region, however. 7. Use a local domain extension Credibility and trust are important factors for any campaign, but it is doubly essential for international #ppcads. Use a domain extension to match the country you’re advertising in to build trust fast—which is crucial when you only have a few seconds before someone bounces. #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Merhaba, Ben Uluslararası Dijital Pazarlama Enstitüsü IIDM’den Digital pazarlama analisti Yaren. Bugün sizlerle Startuplar için 5 maddelik etkili dijital pazarlama önerilerini konuşacağız. İş dünyasında, muhtemelen kendi startup’ınızı başlatmak kadar zorlayıcı ve heyecan verici bir şey yoktur, ancak işinizi pazarlamak için hazırlıksızsanız önünüzdeki yolda ciddi tehlikelerle karşı karşıya kalabilirsiniz. Bu tehlikelerden uzaklaşmanız, startup’ınızın yaşayabilir hale gelmesi ve piyasada güçlü bir varlık oluşturmanız için işinizin mümkün olduğunca çok dikkat çekmesi gereklidir. Bir Startup için dijital pazarlama çok ama çok önemlidir. Şimdi ise 5 maddede Startuplar için etkili dijital pazarlama önerilerini incelicez. 1. Değeri asla eskimeyecek, kaliteli içerikler üretin! İçerik size, hem maddi anlamda hem de zaman anlamında birçok tasarruf sağlayacaktır. Özgün ve kaliteli içeriklerle markanızı insanlara dilediğiniz şekilde tanıtabilirsiniz. 2. Yarışma ve indirim kampanyaları yaratın. Ücretsiz hediyeleri kim sevmez ki? Bu tür kampanyalar hem dikkat çekmenizi sağlar hem de müşterilerinizin sizi daha yakından tanımaları için bir fırsat doğurur. 3. Popup’ları değerlendirin! Sıkıcı ve kullanıcıyı kötü hissettiren açılır sayfalardan bahsetmiyoruz. Kreatif olun! Yaratıcı bir açılır sayfayla kullanıcıların iletişim bilgilerine kolayca ulaşabilirsiniz. Eğer iletişim bilgilerini sizlerle paylaşacaklarsa, karşılında bir değer, fayda görmeleri gerekiyor. Bu kullanıcıları, zamanla gerçek müşterilere dönüştürebilirsiniz. Sabırlı olun. 4. Görünürlüğünüzü artırın. Bugün, sosyal medyada bir şekilde var olan yaklaşık 2.62 milyar insan olduğu tahmin ediliyor. Viral içerikler (Örneğin; etkili bir video, blog içeriği ya da tweet…) size hiç ummadığınız bir başarı ve tanınırlık getirebilir. 5. SEO, planlamanız içerisinde mutlaka olmalı. Başarılı bir SEO stratejisi için içerik pazarlaması yapabilirsiniz. Kaliteli içeriklerle, Google’daki varlığınızı artırabilirsiniz. Böylece, markanız bu şekilde de daha görünür hale gelecektir. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, My name is Veekshani. I’m an intern at the International Institute of Digital Marketing. Join me in reviewing 5 ways that branding can boost your business. The term branding gets thrown around a lot when it comes to design and digital marketing. Often it is used to mean selecting a color palette, creating logos, and coming up with a catchy slogan. Although branding encompasses these activities, it is so much more than that. It is how your customers perceive your business and connect with it, how your staff interact with your customers, and the relationships your business fosters. Let’s review five reasons why branding is essential in the digital era. 1 - Reputation will build anyway, take control of narration by effective branding. o Every business interaction adds to your reputation in the marketplace. Use branding to effectively communicate your business goals, values and connect with your customers. 2 - Brand loyalty is an emotional experience. o Customers stick to businesses they can trust. It is a relationship that can last economic roller coasters. 3 - If it’s easy to talk about, it’s easy to share. Keep your business crystal clear with branding. o Branding provides an opportunity to clearly define your mission and objectives. When this is easy to talk about, you can open revenue channels like word-of-mouth marketing. 4 - Unify your efforts. Unify your teams. o Branding isn’t just for your customers. It is also essential for employees. It sets a standard for communication and teamwork across cross-functional departments. 5 - Let branding set you apart from the rest. o In a growing and competitive marketplace, branding can set you apart from the crowd. Let your customers easily find you with your defined and consistent use of design, colors, and trustworthy standards. So don’t get left behind. When many affordable tools are available online, businesses that don’t take the time to brand are losing out on valuable opportunities to connect. Taking advantage of branding is a must for creating a loyal community that can last for years to come. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Are you the type who is a fan of old school but wants to give it a slightly modern touch? Then you’re the kind I’m addressing today. Hello everyone and welcome to yet another podcast by the International Institute of Digital Marketing. I, Sravya Malineni, give you a warm welcome to this podcast on how digital marketing competes with traditional marketing. Digital methods differ from traditional ones in many ways. While digital use social media platforms, emails, influencers, google ads to reach the audience, traditional would use billboards, newspapers, posters, and Tv commercials. While digital marketing might seem more cost-effective, one can’t be sure how long it would stay as the digital landscape constantly evolves. Lastly, digital marketing definitely provides ease of measuring, comparing, and analyzing the results which the traditional method falls behind in. To conclude, both have their own set of pros and cons. When we think of privacy issues, traditional might be the one that seems to win. Hence, it wouldn’t be right to say that digital would overtake traditional marketing, at the same time it would be wrong to say that only one of them can exist. The right way is the coexistence of both platforms in order to together provide an experience most beneficial for the companies as well as consumers. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, I'm Shirleen from the digital marketing institute. Multicultural Marketing is personalized marketing for a targeted audience with specific unique identities like culture, country, language, age, interest, and so on. By understanding the uniqueness of the targeted multicultural audience, effective content can be delivered and it helps resonate with the audience. Making your marketing multicultural is an important aspect: Firstly, to be culturally sensitive by establishing rapport with customers, build relationships, and ultimately increase customer trust and loyalty even worldwide. Secondly, expand your brand quickly so that you drive more traffic and sales while building relationships with more targeted customers. Thirdly, to keep up with the ever-changing culture of the digital world and future-proof your brand! Lastly, to ensure all elements convey the desired message for the desired target audience. A well-thought-out message in one market culture might be unsuitable or even offensive in other cultures. Misunderstanding or even worse cultural differences ignorance may lead to failure and substantial financial losses. For more information, please visit our website. Thank you! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi! I am Selin Oztasci from The International Institute of Digital Marketing. Today I will be suggesting 5 must-have apps for Digital Nomad Marketers. Let’s start with this question. Who are these digital nomads? Digital nomads are people who work remotely using the internet while traveling around the world and filling up with new experiences every day! So if you are thinking about being a digital nomad, entering the digital marketing world comes with convenience. While you are traveling you can still earn with the passive income from affiliate revenue! That’s probably not valid for most digital nomads. The good news is, digital skills can be learned online. With Digital Skills For All motto, International Institute of Digital Marketing offers you a new way of learning called The Learning Leaf. When you become a Digital Nomad Marketer you will need tools and apps to make your life easier, more productive, and more organized. My first suggestion is the app called TripIt. This app coordinates your travels just like a personal assistant. TripIt can organize your hotel booking, flights, and everything about your trips. The other one is Workfrom. When you are working remotely it doesn’t mean you have to be at home. This app gets required pieces of information about the best coffee shops, coworking spaces, bars, restaurants, and other drop-in workspaces from different countries. Next on the list for the indecisive ones. Nomad List can help you find the perfect destination. You can learn about the weather, internet speed, remote job opportunities, prices and even insurance information about places around the world. The other one is Auphonic. You can’t always have a studio with you when you travel all the time. You can process your audio files with Auphonic to make background noises disappear and even up the sound. And this list wouldn’t be complete without a VPN suggestion. A VPN is basically a virtual private network that creates a secure network where you can avoid interference and censorship. Some countries censor many websites and using ExpressVPN can be very beneficial. Are there any of them you haven’t heard? Which one will you try first? Leave it in the comments! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynear --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#branding #seo #socialmedia #branding is hard. In order to set up a successful #branding strategy, you should first have a clear vision in mind of what your brand is about: what is your mission? What values are important? Which style fits your brand (formal/informal)? What does your preferred audience look like? Hi, i’m cally, from the international institute of digital marketing. Let’s look at 5 practical tips to improve your #branding. Tip 1: stay consistent The most important thing when it comes to #branding is to stay consistent. Develop a certain style and stick with it! Design a logo, and stick with it! Phrase your mission and stick with it! If you are consistent in the way you present your brand to your audience, people will eventually start to remember and recognize your brand. Tip 2: phrase a tagline and make it visible Your tagline phrases the most important message about your brand or your product in a single sentence. Make sure it stands out on your website. You can, for instance, place a tagline below your brand name. Try to make your taglines clear and appealing, and have a clear picture of your audience as you’re deciding on your tagline. Use a few words to clearly describe what your site’s all about. Tip 3: use images Images are a very important aspect of your #branding strategy. You can use pictures and illustrations on your website, in your newsletter, on facebook or in advertisements. Of course, you should make sure your images fit your brand. If you sell ballet shoes, you should probably not use pictures of wild animals in the jungle. You’ll want to use pictures that express elegance and grace. Tip 4: use your brand name Make sure your brand name will become familiar to your audience. That means you should use that brand name! Make sure to use your brand name in your newsletter and in your posts. People should hear and read your brand name regularly! Tip 5: use your logo Your logo is of great importance to your #branding strategy. #branding is more than designing an awesome logo, though. Ideally, your logo should stand out. It should be something people recognize without any context. Once you have a great logo, make sure to use it! Present it to your audience: on your website, in your newsletter, on facebook: everywhere! Conclusion If you develop a successful #branding strategy, people will remember and recognize your brand. In the long run, your logo or brand name will be something that immediately evokes positive emotions. As people get more familiar with your brand, your #seo will get easier as well. Therefore, combining your #seo strategy with an awesome #branding strategyis the way to go! For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi There, I am Sadrettin Cosaner. Today ı will go over the advantages of digital marketing over traditional marketing. Digital marketing is the promotion of products/services via various forms of electronic media, mainly based on the internet. Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced the advantages of digital marketing over traditional marketing. There are many digital marketing tactics, some of which are: Search engine optimization (SEO) Paid search Display advertising Social media marketing Content marketing Email marketing Influencer marketing Affiliate marketing Main Advantages of Digital Marketing Over Traditional Marketing; 1. Digital marketing is the most powerful form of marketing. 2. Using digital marketing tactics is the most cost-effective way to market your business. 3. Digital marketing is the most measurable form of marketing. 4. One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers. 5. Most people are starting their buyer’s journey online. 6. Your customers are on social media, and digital marketing helps you reach them. 7. SEO and local SEO help you reach more qualified buyers online. 8. Digital marketing helps you connect with mobile customers. 9. You can easily and quickly adapt your strategy and tactics for the best results. 10. Digital marketing levels the playing field, allowing your business to be more competitive. For more info, don’t hesitate to contact us via the IIDM website. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, I am Sabina, Brand Marketing Analyst in the International Institute of Digital Marketing™. The tone of words and the appearance of advertisements have always been significant factors in marketing. It is the very first step to communicate with consumers and gain their trust. Especially in digital marketing, advertisements have become a connecting bridge between the company and the targeted audience. The better the advertisement experience is, the more consumers feel the sincerity of the organization. For this reason, over the years, various types of digital marketing strategies have developed to practice this aim. And some of them have been in practice longer than we have noticed, such as Native Advertising. From newspaper advertisements to soap operas on the radio, Native Advertising came a long way before they found a home on the internet and social media platforms. But what exactly is Native Advertising? How does it work? And what makes them so controversial? To learn more, subscribe to this channel and be sure to check our blogs. Thank you! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, this is Quynh Phuong Le, a current Brand Marketing Analyst Intern at the International Institute of Digital Marketing. Today, I would like to briefly talk about some social media tips and strategies for non-profit organizations to raise awareness and increase donations. Since the majority of social media platforms are pay-to-play, it’s not easy to capture the audience without investing in advertising. Thus, nonprofits, they are struggling to boost their visibility and garner more assistance through the use of social media. That’s why I’m sharing this guide with you on how to utilize social media to increase online presence and garner more funds for your nonprofit. It’s undeniable that social media marketing is an effective approach for nonprofits. Such online platforms substantially boost reach, in turn, raise awareness. Additionally, social media increases traffic to an organization’s website through links on social media posts. It also promotes an organization’s services and mission. According to HubSpot, the main goals of nonprofits’ social media efforts are fundraising, creating brand recognition, and sharing news. In 2019, more than 3.6 billion people in the world used social media. For this reason, utilizing social media correctly brings you the opportunity to promote your services and brings you closer to your supporters. Let’s dive into some actionable and strategic tips you’ll need to consider to grow donations and awareness on social media. Firstly, set clear social media goals that align with your organization’s objectives. Secondly, identify your target audience and create marketing personas. You should understand what type of content your audiences are interested in, and know which platforms they are frequently active on. Then, determine which platforms you’ll be focusing on. Last but not least, develop your content strategy, meaning that you need to know what time frame you want to post, and decide on how many posts you’ll be scheduling per day or per week. I hope these small tips and tweaks would help you kick start your nonprofit’s social media strategy and guide you to effective performance. All the best! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The Year 2020 forced all offline companies to go online, giving rise to massive competition in 2021. Now, everyone is scrambling to rank high on Google. It’s become really difficult for marketers to help companies stand out. Do you think marketers would use the same strategies in the future as they are using now? Hey everyone, I am Pratibha Verma, a Digital Marketing Intern at the International Institute of Digital Marketing, and today I am going to talk about “Top 5 digital marketing trends that will make marketers change their strategies.” No 1 --Marketers, who are devoting a lot of time now, to understand consumer behavior, so that they can offer them customized solutions, would have to rethink their strategies as customization would become the thing of the past. Consumers would expect brands to know what they are going to buy next, “according to Forbes. So, the consumers would stick to only those companies that would predict consumers’ next purchase, which means companies would tell consumers what they want to buy next instead of consumers telling them. No 2 ---- Social Media shopping has surged dramatically since the beginning of the pandemic, and it continues to grow in popularity. Online shoppers purchase from social media channels like Facebook, Pinterest, Instagram, Twitter, or Snapchat. On these platforms, sellers can showcase their products, and buyers can have a seamless shopping experience from discovering the product to researching and purchasing it. This trend would affect retail companies and their marketing strategies in the future. No 3---- Companies would limit their social media channels to only relevant ones. They would see which ones are helping them achieve their goals and maintain a good relationship with their customers. More social media channels would not mean more return on investment. Therefore, irrelevant ones would be out. No 4--- Pandemic gave a boost to Augmented Reality. According to ThinkMobile’s 2020 report, over 50% of smartphone users use Augmented Reality applications at the time of purchasing. This advanced technology enables consumers to try out products from anywhere using their camera and monitor. AR gives digital information overlaid on the real world. For example, we can see the names of the stars, planets, and constellations if we overlay our smartphones with the sky by using Google SkyMap. With AR in demand, marketers would have to change their ads from photoshop to real-time product narrative. No 5-- Although face-to-face interactions in physical events always leave a lasting impression, virtual events are considered more beneficial now. Thanks to the technology that enables a large audience to attend the event. Virtual events cut down the company’s cost and help it to have a larger reach. The key to marketers is to be more creative in driving engagement. They can do that by creating engaging narratives which would give the audience a good experience. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Social media helps in making your brand famous and making your followers, your fans, and loyal customers. All this is possible only if you build solid social media content and strategy. In social media, Likes, Followers, and Comments are necessary but business outcomes and sales are more important. But, if the content lead strategy is effectively used with social media, then only you would be able to measure your social media results. Hii there, my name is Mukesh Pradhan and I am a digital marketing analyst at the International Institute of Digital marketing. Today we will talk about 7 Tips for Successful Social Media Marketing that will help you to build a content management system to use social media effectively: #1 Set your Goal Clarity of goal is very necessary that is what outcome you are expecting from social media, The More specific you are, the more specific strategy system you can build. #2 Build Social Media Content Creation Fund. It has two parts: 1. Understand your audience 2. Direct content strategy based on the likeness of your users #3 Social Media Listening This will help you in boosting your content so that it can reach the maximum audience. #4 How Much content is to be created? The answer is simple, the more the content, the more is the engagement. But, Check which content works on which social media handle and after that, the frequency of posting is in your hands. #5 Conducting Social Media Audits Social media is so dynamic and many new things come on it, so, you should know that your strategy is working or not. #6 Promote and Distribute your content In the Content Management System, only managing the content and analyzing it will not help you to achieve your goals. Distribution and promotion of content are also necessary. #7 How to manage customer service on social media? Make a list of social platforms where customers give maximum comments and feedbacks. Track those comments and feedback. Based on the query, give a satisfactory reply to the customer. Check which of the 7 tips you can implement and in which strategy you can do modifications. And Always try to use social media tools. Subscribe our YouTube channel and For more information and blogs, visit our website - www.thedigitalmarketinginstitute.org Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservi --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#infographics#marketing If you still haven't caught on to the visual content #marketing hype, then now is the perfect time for you to do so. With #infographics, even small brands on a shoestring budget have a chance of winning their target audience's attention. Firstly, you'll need a clever idea, an image editing tool, and content distribution channelsthat can drive traffic to your site. Hi, i’m cally, from the . Let’s look at 6 creative ways to use #infographics for #marketing 1. Use #infographics to spice up landing pages #infographics grab the audience's attention, quickly highlight key takeaways, and retain engagement until you're ready to bring out your ctas. Now, where else do these benefits make sense? That's right -- landing pages. Rather than using bulleted lists to highlight your value propositions, you can use a custom-made infographic to make them more visible and appealing. 2. Launch them as newsletters Just like landing pages, newsletters need to be aesthetically pleasing and captivating; the information in it must be presented succinctly, while at the same time providing enough details to encourage clicks. That's why #infographics are also perfect for your newsletters. Simply design one that follows the usual long format and use it as your newsletter's main body. 3. Repurpose them into slideshows Considering all the challenges you have to overcome in order to create an effective infographic, it's only reasonable for you to squeeze as much value as you can from them. In addition to using #infographics for newsletters, you can also repurposethem into full-on slideshows. 4. Offer them in your online course For those who are still unaware of what online courses can do for your brand, then you're missing out big time. Not only will the e-learning industry help you position yourself as an expert in your niche, it also presents an opportunity for you to monetize your online content. With #infographics in the mix, you should have no problem producing valuable and action-oriented content for your would-be students. 5. Share snippets of your infographic on instagram On paper, instagram sounds like the perfect distribution channel for #infographics. After all, an infographic is essentially an image, while instagram is an image-sharing platform. However, you shouldn't just share #infographics through the platform thoughtlessly. A better strategy is to identify segments of your infographic that can be promoted individually, and then post them at different times throughout the day. 6. Create roundup #infographics A roundup infographic is fundamentally the same as a roundup post. It is built with contributions from multiple influencers, can attract tons of trafficthrough social media,and will improve your brand's authority as an information source. For more information, visit www.thedigital#marketinginstitute.org #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#wordpress #themes #seo #wordpress #themes use different layouts to present content beautifully and boost engagement with your brand. With the right theme, you can get everything the way you want without writing a line of code. #1 – jayla review — the best for online shops The jayla theme offers a minimal and contemporary approach to the e-commerce industry, allowing you to create a store and sell products online with ease. Jayla is built around the popular and powerful woocommerce plugin, which means you’ll have access to a large number of features. #2 – astra review — the best for beginners Astra is a top pick for #wordpress beginners for its slick customization options, high level of functionality, and the considerable number of free extensionsavailable for it. #3 – tusant review — the best for podcast creators tusant by second line is a first-rate theme that’s best suited for podcast creators, musicians, voice-over actors, and music streaming. #4 – sydney review — the best for freelancers This is a powerful and feature-rich theme ideal for freelancers, both those new to the industry and those who have been doing it for years and might want to change things up. #5 – foodie pro review — the best for food bloggers This compelling #wordpress theme is perfect for sharing new recipes and the best cooking tips with your online audience. Minimalist and clean, yet offering loads of features and specific design choices, you can’t go wrong with foodie pro. #6 – zakra review — the best for #seo Zakra is optimized for the largest search engines, loads quickly, and supports almost all essential #seo plugins. One particularly impressive feature is the 50 or so demos that are pre-built and ready to go with the theme. #7 – travel way review — the best for travel bloggers Travel way is perfect for travel bloggers and photographers who want to show their locations’ real beauty. Travel way is also great for travel agencies and portfolios. With call-to-action buttons, multiple sections, and handy social icons, it’s a theme ready for the modern traveler. For more information, visit www.thedigitalmarketinginstitute.org #photography #graphicdesign #content #art #fashion #bhfyp  digital marketing#digital marketing agency #digital marketing salary  #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, I’m Michael, I’m currently interning at the international institute of digital marketing and I’m going to be talking about Digital marketing and the impact it has on our society. Firstly, what is digital marketing? Digital marketing is a form of marketing used to promote a product/service online. We spend more time on the internet now than we did a decade ago. We can take advantage of this and use the internet to further promote a brand. Digital marketing has a large impact because we are able to access a huge audience of customers without being there in person. Not only that, instead of pitching an idea to convince the customer, the internet allows the customers to look for what they’re searching for directly. There are many options in the digital market. Some ways to digitally market are Content creation, social media marketing, Search Engine Optimization, email marketing, and many more. The best part about digital marketing is that anyone can learn it. Digital marketing is a very flexible career choice and it allows you to work from virtually anywhere. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Qualities of a Digital Marketer In this digital world most, brands and businesses rely on digital marketers to promote and sell their products or services. In order to succeed in the world of digital marketing, you need skills, knowledge, and experience. Digital marketing combines traditional marketing, web design, SEO, social media marketing, and content marketing. Here are the 5 qualities you need to be a great digital marketer: 1.Communication skills A big part of digital marketing is having great communication skills, with your team, clients, and potential customers. You need to be able to disseminate messages, build relationships and establish trust. As a digital marker, you have to have the ability to take information and share it with your audience in a clear and concise way, as well as be interesting and relevant. 2.Research and Analysis A good digital marketer is always trying to solve a marketing problem that the business may have. Research is an integral part of digital marketing. Once you know the marketing problem and have done the research you have to know what to do with that information - that is where analysis comes in handy. The analysis is making sense of all the information you have gathered and then presenting it in a way that is clear and concise and has a solution that solves the problem. A digital marketer needs to not only be able to apply the information they’ve gotten from the research and analysis to solve the business problem but also apply the data strategically. 3.Keep Learning The digital marketing industry is constantly changing and growing, and it is the job of a digital marketer to change and grow with it. Savvy digital marketers have to be able to continuously learn, think, test, and retest new ideas. There are many ways you can keep up to date with the latest information, tech, and best practices 4.Leadership Leadership focuses on the human side of marketing. While working with a team you may encounter people with different skills than yourself. For example, you may be a great designer and content marketer and your teammate may be an SEO expert. In this case, it is important that you are able to lead or manage a team to ensure everything runs smoothly. 5. Business Savvy As a digital marketer, you are there to help a business, so it only makes sense to understand the business world. It is important to have an understanding of the principles of business. Most importantly a digital marketer has to understand ROI and other key performance indicators to effectively help the business’s overall performance. Conclusion Well, there you have it! Work on your communication skills, focus on your research and analytical skills, keep learning, have good leadership skills, and brush up on your business knowledge and you’re on your way to being an amazing digital marketer. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketer --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Why are more businesses using social media marketing during the pandemic? Digital Marketing has become more dominant over traditional marketing over the last few years. Covid has impacted all individuals around the world and businesses have either had to temporarily or permanently close. During their temporary closure, businesses have had to readjust to a world with Covid-19 that holds many restrictions and economic uncertainty. Digital marketing is more recognized and relied on more than ever before. Many small businesses can use social media marketing and influencer marketing to accelerate more sales and revenue in the new age of social media. With technology continuing to advance, there will be more opportunities for businesses to work from home and cut the expense of having a physical store. With many businesses closing, digital marketing has been a lifeline during economic uncertainty. With the shift from traditional marketing to digital marketing, many consumers after covid-19 have transitioned into online shopping, 49% more than they did in previous years. The benefits of digital marketing are: it can be done from anywhere it costs a lot less than traditional marketing methods small businesses do not need to spend a lot of money social media is a great tool, and it can reach the target market and demographic the world relies more on technology and internet consumption and is predicted to continue to increase over the coming years that it allows you to directly message consumers and create a more authentic connection with them through their social media profiles it spreads like wildfire. The more people that share their experience through social media channels, the more it can be viewed and considered by others because they believe their friends will provide honest feedback. it can be accessed by international consumers Have you also implemented digital marketing strategies to help your business excel? If not, now is the perfect time to start! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How to Sell With No Retail Location Did you know that now you can make massive sales with no Stand Shop to display your products? Yes thanks to the Digital Era that we are living in now. With Digital Selling: The goal is to build relationships on digital platforms such as Instagram, Facebook, and others to turn online connections into offline sales conversations. Here are the 4 steps on how to secure your spot and make your big money moves with Digital selling: 1- Find your Niche 2- Find your supplier 3- Market your Products on digital platforms and start selling. But I do have the last step 4th, The last step I would highly recommend you to complete a Digital Sales training, just to be sure that all the above-mentioned steps will be done successfully as the output of them will depend on how much digital marketing knowledge you apply and this will help you to be on top of the game with more skills. Any advantage you can get over competing businesses is a plus, and selling online gives you many advantages. Good Luck! :) . Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#hashtags: #hashtags #business #marketing When you use relevant #hashtags (#) in your social media posts, people who are searching for those keywords can find your tweets and posts, and can potentially follow you. 1. Find out what #hashtags influencers are using Influencers in your niche are already using a bunch of #hashtags that are both popular and highly relevant to your audience. There are a couple of ways you can find these #hashtags. 2. Find trending #hashtags in your niche As part of your social media strategy, you will definitely want to identify which topics are trending, both in general and in your industry. To find general trending #hashtags, RITETAG is a fantastic tool. Another great tool for this is hashtagify.me The beauty of this tool is that you can search for trending #hashtags in your niche. Simply type in a particular hashtag, and find out exactly how popular it is – in general, recently, in the past month and in the past week. And want to find more popular related #hashtags? Scroll down the page to see the most popular related #hashtags in an easy-to-understand visual format. 3. Find relevant cross-platform #hashtags Many tools make it difficult to find out which #hashtags are popular on individual platforms. And other tools are good only for finding #hashtags on a particular platform (e.g., on twitter, instagram, etc.). Because TAGBOARD aggregates conversations happening across the web, it’s a great tool for finding #hashtags that are popular and relevant across all platforms – and the best part is the tool shows you actual top posts that use that hashtag on facebook, twitter, instagram, etc. 4. Find #hashtags that help you meet specific goals What if you want to find and use #hashtags that will get your post seen right away? Or what if you want to find one that’s going to work well…but only on instagram? There’s a tool for that! With ritetag, you can type in a keyword and the tool will show you related #hashtags broken down by: ● Good only for instagram ● The #hashtags you can use to get seen now ● #hashtags to get seen over time ● And, the #hashtags you shouldn’t use…because they’re just not popular enough 5. The low-tech option: brainstorming These tools are all great, but don’t forget that you’re the expert when it comes to your niche and audience! Before you jump in and try out the tools above, i’d encourage you to take some time to sit down and brainstorm which keywords will be of interest to your audience. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

End of Google third-party cookies in 2022, what does that mean to every Digital Marketer? No more targeted ads or re-targeting, there could be so much change in this space, also this could really impact the revenue of the Adtech companies. So what next? Here I am Manju Mani, interning with IIDM as a Brand Marketing Analyst shall provide you with 5 alternatives that every Digital Marketer must know 1. Aggregated targeting: Digital Marketers will no longer have a choice to provide ads with precision targeting to an individual rather it will be aggregated, meaning it can be an ad targeting a group of people. 2. Invest in Consumer Trust: It’s very natural for customers to buy products/ services from the brands they trust. There is definitely a future for brands that invest in Consumer Trust. 3. Focus on first-party data: A lot of publishers generate revenue by partnering with third-party data providers. Demand-side platforms should come up with strategies to change this and focus more on the data obtained from first-party and then target customers using media buying platforms. 4. Privacy Sandbox: Google has announced Privacy Sandbox as an alternative to third-party cookies. It is said that instead of cookies, anonymized signals received from the user’s browsing habits can be used by the ad companies to gain profits, however, it is not yet clear how this can be used for targeting customers while maintaining privacy. 5. Get innovative: Marketing is a field of innovation, marketers have always come up with new and clever strategies to promote their ads. Other types of marketing can be revitalized for example Contextual Marketing. If you want to learn more about how to survive such unprecedented events and be at the top of your game check our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#digitalmarketing #livestream #voicesearch #visualsearch 2020 was unpredictable, to say the least. That meant that while some of the trendswhich were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape. So, what marketing trends will continue to permeate in 2021? Here are some key trends to consider: 1. Live-streams and an increase in influencer #content Stay at home orders meant events were canceled, and consumers were unable to attend in-person events. Human-driven #content like influencer live-streams can create trust, and tap into the 'in-the-moment' connection that 2020 consumers crave. On facebook, live viewingsspiked by 50% during lockdown periods, while viewings on instagram surged 70%. Tiktok use shot up in 2020, and there’s a good chance we’ll see this upward trajectory continue. 2. More good will and purpose-driven missions from brands There is a core need for transparency from brands. Why would consumers want to invest in something that they can’t trust or don’t believe in? This is why connection will be pivotal for brands that want to remain trusted sources. Now more than ever, brands are having to dig deep to find out how to flourish in turbulent times. 3. An emphasis on sustainability 81% of consumers strongly feel that companies should help improve the environment. The hunt for a greener planet continues, and consumers are actively seeking out brands that are purpose-driven and conscious about the environment. As the world remains a fragile place, it will be key for brands to reiterate their sustainabilityin. 4. Inclusivity will be key A study by accentureshows that the cultural shift towards inclusivity is also impacting purchase behavior, with 41% of shoppers shifting away from retailers which don’t reflect their views on identity and diversity - and 29% are willing to switch brands completely if they don’t show enough diversity. 5. Increase in voice and #visualsearch An increasing number of consumers are searching via voice-activated toolsabout one in four american homes has a smart speaker of some kind. But it’s not just #voice search that will prevail in 2021 - we can also expect other creative search methods to rise to the top, like #visual search. Tools like google lens enable consumers to search for whatever they can see. This means marketers will need to focus even more on image alt-text and sitemaps for images. Over the next year, visuals will become increasingly important in the game. #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, I’m Mandy and I’m a Brand Marketing Analyst at the International Institute of Digital Marketing. Social media marketing is something that will always be present, with the use of social media continuing to rise significantly. Globally, more than 3.6 billion people engage in social media - the top platforms used being Facebook, YouTube, WhatsApp, and Messenger, and this number is expected to increase to 4.41 billion in 2025. With the pandemic occurring, it’s clear that this consumption has only increased. With lockdowns put in place, individuals are turning to social media for entertainment and socialization. Now, platforms even have their own features where users can advertise their own products to sell - like Facebook’s “marketplace” and Instagram’s “shop” tab. The addition of these is a great way to target a specific audience and to reach a significant audience who is already scrolling through their feeds, adding convenience for users. However, whilst social media marketing is a great tool to use, there are a few disadvantages to it. Although it has its advantages, it needs to be used correctly. This involves having enough research to determine the correct target audience, and specific platforms must be used to attract different audiences. For example, millennials prefer shorter content, so apps that have stories like Instagram and TikTok may be appropriate to use. By understanding the importance of using specific platforms for specific audiences, will attract more relevant customers. One of the most important things to remember with social media marketing is that not all feedback will be positive. Marketers must be prepared to manage this because as engagement spreads rapidly, it almost becomes impossible to control any of this negative feedback. I’m sure there are many incidents you can think of were negative responses tarnished a company’s brand. This just shows how vulnerable businesses are once one negative review is posted and shared by others. On top of this, it’s just as important that social media efforts are managed well as it involves two-way communication. Having a lack of engagement could detract potential customers from wanting to engage in conversation with a company and ultimately, poor service overall can lead to customers’ word of mouth negatively impacting their reputation. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certifi --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The fast social and mobile environment has played a significant impact on social media. Now it is customary to witness individuals all around the globe, with smartphones in hand, interconnecting, messaging, posting, and sharing content on large networks like LinkedIn, Twitter, Facebook, YouTube, and Instagram. Taking Facebook as an example, almost 1 billion active users of the network post 350 million pictures per day, produce 4,5 billion likes, and share 4,75 trillion materials. However, despite their enormous success in user numbers, the sheer volume of material and activity, and corporate values, social media networks still have a persistent problem; Monetisation. How can social media profitably monetize the marketing potential of their massive communities without losing their legions of devoted users? We have to understand the pros and cons of monetizing using social media. Using social media has both benefits and drawbacks. On the bright side, social media allows marketers to produce and distribute customized brand material with specific customers and customer groups, making it more focused and personalized. Because social media is voluntary, it is a great place to create and join consumer dialogues and listen to client feedback. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everyone, today we are going to talk about in-game advertising, which is also known as IGA. IGA simply means advertising in video games where you can put both visual and audio ads in a virtual environment. And the main reasons to invest in IGA are, first It offers interactivity, which makes players become more engaging with the ads while playing their favorite games. Second, IGA is a growing media with a lot of opportunities for small to medium businesses to capitalize on. And finally, the market offers very specific target markets, which are younger generations like generation z and millennials. There are roughly 3 types of in-game advertising. Ad banners are basically the same as the traditional ones but in a virtual environment and with a 30 times higher click-through rate according to the study. Video in-game advertising is video ads that play before the game starts or the ads that offer players in-game rewards by watching them for around 15 to 30 seconds. Dynamic in-game advertising is a new technology that allows brands to select specific regions and change their ad contents in real-time based on the current trends, so the ads are not outdated over time. Finally, I want to talk about the keys to success with IGA. Just like any other marketing campaign, the most important thing is to understand your target audience by doing a lot of market research beforehand. Then you need to choose the right platform including mobile games, console games, and PC games to advertise your brand and products. Then select the best types of ads based on the platform you have chosen. And finally, you need to make the ads interesting and non-intrusive for players to enjoy both the game itself and the ads in order to maximize your brand preference from the target market. And that’s everything from this podcast, hope you guys have a good day. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hey Guys, This is Joshua Manwani, a Brand Analyst at the IIDM, and today we talk about The Evolved Landscape of Digital Marketing in 2021. It is no secret that digital marketing has significantly altered the online landscape. As newer technologies are developed and major disruptors continue to influence digital marketing’s evolution, marketing strategies must constantly grow and evolve in order to stay relevant. The transformation of the Digital Landscape can be seen in certain marketing trends like *The prioritization of Search intent over keyword optimization We also see, *The emergence of Visual Search, *Ad automation, *A focus on First-party data, and *The heightening of Social Commerce refers to Social networks not just limited to communication and interaction purposes alone, but now also being used to market or sell products directly. Some of the Tactics marketers employ to stay at the forefront of the ever-changing Digital Landscape are: Effective use of *Omnichannel Marketing *Voice Search, *Chatbots, and *Progressive Web Apps (PWA) - These are cross-platform web applications that employ upcoming web browser APIs and feature to provide a native app-like user experience. These are just a few of the many developing, and currently in-action tactics marketers are employing to get their organization associated with this new era of Digital Marketing. Even you could build on your digital skills and learn how to become a digital marketer, through the various courses offered by IIDM™. Please visit our website to learn more. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

People often ask themselves “Why is it when one thinks about or talks about something and it appears on their phone as an advert? Could it be, we're being listened to? Maybe just maybe it's a coincidence. Think about the last thing you searched for and or fact-checked what your friends were talking about. We're indirectly giving our thoughts and ideas to search engines. Each and every word you use ends up being used in the algorithm. In Digital Marketing you have probably heard about crawling, indexing and the most important one is, where you’re running on the net.    Search engine optimization is getting traffic from free, organic, or natural search results on search engines like google. You might be wondering where this information comes from? These are people that are pulled from Facebook events or pages, people in custom audiences that created ads, to enhance their performance on paid Facebook, Instagram, and YouTube campaigns.     Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/  INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp  digital marketing#digital marketing agency #digital marketing salary  #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

A special home for #Audio #Content: Google puts #Podcast s right at the top #Audio #Content of all kinds has become incredibly popular in recent years, ranging from #Podcast s to dramasand books. #Podcast  #SEO tip #1: It won’t work without the written word Regardless of the type of #Content you offer on your website, you need textual #Content for ranking purposes. That means you have to provide a description on the landing page of the #Podcast  that explains exactly what the listener can expect and what user needs will be fulfilled by the #Audio offering. This lets Googlebot identify the users and search queries relevant to your #Content. #Podcast  #SEO tip #2: Follow the basics of #SEO – keywords and structure When writing the text, focus on the actual topic of the discussion, because it will contain the important keywords. When planning your #Podcast , you should already be researching keywords in order to identify topics, questions, sub-aspects and related issues that are relevant to the target audience. Don’t just address these topics and questions in the #Podcast  itself, but mention them in the description text as well. #Podcast  #SEO tip #3: Enhance the #Podcast  with structured data Structured data helps Google obtain information about the meaning of your page. In the standardized format of this data, you can provide information about the page and classify #Content. Add to this data wherever possible ● Information about the people featured in the #Podcast ● Episode number and season number ● Series name ● Mention of the production company ● Episode duration ● File format ● URL ● #Content preview ● Credits for any music used If you offer #Audio books instead of a #Podcast , you need to enter structured data suitable for books. #Podcast  #SEO tip #4: Make your #Podcast  mobile friendly Users mainly listen to #Podcast s on their mobile devices when they’re out and about, as opposed to on desktop PCs. The corresponding landing page for each #Podcast  episode should therefore be mobile friendly. #Podcast  #SEO tip #5: Submit your #Podcast  to Google #Podcast s If you want your #Podcast  to be found easily through Google’s services, you should use Google #Podcast s. To offer a #Podcast  via Google, we advise following the steps below: ● Create an RSS feed according to the guidelines, ● create a specific homepage that links to the RSS feed and where you can provide users with additional information about the #Podcast , and ● have the #Podcast  indexed; for this purpose, Google requires access to the RSS feed and the homepage. If you request Google to crawl your site, your new feed should be listed on Google within a week. #digital marketing agency #digital marketing salary  #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate #digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute  --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How to know if you are a good fit for digital marketing? This blog is an informative checklist for people who are thinking of starting a career in digital marketing and worry if they are a good match for the role. There are ‘3’ main points that people need to take into account when considering themselves in the field of digital marketing. The first one is “Desire for learning” and this point highlights how various social media platforms require constant learning and development as an individual. Therefore, only people who are open to change and improvements every single day are a good match for this career choice. Secondly, “Creativity” is very important as well. As digital marketers analyze the needs and demands of the audience and create content accordingly, they need to be creative and have innovative ideas to surprise the audience and take their attention. Lastly, “Communication Skills” are essential. Digital marketers might create good content that was never done before but it is their language that sells the product. Therefore, good communication, knowing when to say something, how to say it, and who to say it is very crucial. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, there my name is Hazal, I will share some tips about how you can use TikTok to expand as a Small business owner. Tiktok provides you a cheap way to advertise your brand and connect with your target audience. All you need is to use it in the right way. Firstly, start by deciding what you want. In any marketing activity, it is essential to determine what your goal is. So, start by deciding what your brand is, what kind of people you want to attract, what you offer to your customers, and what you want to generate from this interaction. Create your TikTok profile considering these factors. Second, understand the platform. Spend some time to see what people are sharing on TikTok. Follow viral content and hashtags and try to understand why they go viral. Third, Plan your content. Decide the time and frequency of your videos. Providing new content every day can affect your brand's expansion positively. Fourth, Follow trends. Hashtags are super important for both the platform and its users. Make sure that you adapt your content to trends and hashtags. Share related content constantly to reach more people. Fifth, be active. It is a ‘’social ‘’ media platform. Thus, being active is significant. Open up TikTok multiple times a day even if you do not share any content. Lastly, don’t be shy. Interact with your community and customers. Do not hesitate to share fun content and humor your posts. That’s all you need to do. You don’t need to be stressed out. Having fun and being creative is key to being successful on TikTok. Thanks for listening! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

OPENING : HELLO EVERYONE! MY NAME IS FEIVEL NUGROHO. AN INTERN OF DIGITAL MARKETING ANALYST AT INTERNATIONAL INSTITUTE OF DIGITAL MARKETING. TODAY I WOULD LIKE TO TALK ABOUT HOW EFFECTIVE USING VIRTUAL REALITY MARKETING ON THESE DAYS. CUT : VIRTUAL REALITY MARKETING INVOLVES BRANDS PROMOTING THEMSELVES AND THEIR PRODUCTS USING TWO TECHNOLOGIES CALLED VR AND AR. VIRTUAL REALITY MARKETING IS NOT ALWAYS VISUAL, IT IS SOMETIMES MULTI-SENSORY, DEPENDING ON WHICH DEVICES AND MEDIA ARE USED. YOU CAN USE THIS STRATEGY TO BRANDING YOUR COMPANY, SELL YOUR PRODUCTS, OR ENGAGE CUSTOMERS WITH YOUR COMPANY. BY CREATING ATTRACTIVE FILTERS ON SOCIAL MEDIA WITH YOUR BRAND OR PRODUCT IS ONE OF THE WAYS OF PROMOTION AND BRANDING OF YOUR COMPANY. YOU CAN ALSO USE VR AND AR TECHNOLOGY AS A FEATURE TO SELL YOUR PRODUCTS ONLINE. DON'T BE SURPRISED IF YOUR FILTER OR FEATURE CAN BE USED BY MANY PEOPLE AND BECOME A TREND. THE MOST IMPORTANT TO KNOW FOR COMPANIES WHO WANT TO USE A VIRTUAL REALITY MARKETING STRATEGY MUST MAKE SURE IF YOUR TARGET AUDIENCE ARE UNDERSTAND USING OF SOCIAL MEDIA OR THE INTERNET. BUT USUALLY, COMPANIES THAT ARE USING THIS STRATEGY TO THE TEENAGERS AND ADULTS AS THEIR MARKET AUDIENCES. VIRTUAL REALITY MARKETING IS NO LONGER A FUTURE MARKETING STRATEGY, IT IS THE PRESENT. SO, WHAT ARE YOU WAITING FOR? LET’S TRY TO USE VIRTUAL REALITY MARKETING AS YOUR STRATEGY IN DIGITAL MARKETING, TO MAKE YOUR COMPANY AN EDGE OVER THE OTHER COMPANIES. CLOSING : THANK YOU FOR YOUR ATTENTION. FOR MORE INFORMATION ABOUT DIGITAL MARKETING, PLEASE VISIT WWW.THEDIGITALMARKETINGINSTITUTE.ORG Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

We're all aware that internet marketing tools may help you advertise your own goods or expand your business and network. To become a professional at your own work utilizing social media tools or whatever digital marketing tools you use, you acquire the opportunity to showcase your talent. SO HERE ARE THE STEPS THAT WE ARE GONNA TALK THE FİRST ONE CHOOSİNG YOUR SKILL Identifying your skills is the most effective method to begin studying digital marketing. I ALSO MENTIONED SUBHEADING ABOUT DIGITAL MARKETING SUCH AS CONTENT MARKETING ON MY BLOG The simplest and most effective method to begin studying digital marketing is to concentrate on a skill that you pick. However, you must be patient and conduct as much research as possible, since this will be the next stage. THE SECOND ONE IS RESEARCHING THE SKILL AFTERS İDENTİFYİNG YOUR SKILL, If you PERFORM SUFFİCİENT RESEARCH, you will be able to determine whether or not this talent or set of talents is appropriate for you. SO THİS STEP MAKES YOU UNDERSTAND THE SPECIFIC SKILL. IN ADDITION, I MENTIONED ABOUT SOME USEFUL TOOLS İN MY BLOG SUCH AS HERO POST THE THIRD ONE IS SETTING YOUR GOAL If you establish a goal (for example, wanting to be a freelancer or working for a firm), . It makes achieving your goal a lot simpler. SO THE LAST ONE İS CHOOSİNG A GUARDIAN If you want to become a master at anything, you should seek out someone or something that is extremely knowledgeable about it. I ALSO TALKED ABOUT OUR BRAND WHICH İS GOİNG TO BE THE BEST GUARDIAN FOR WHO IS WANT TO BECOME A DIGITAL MARKETING MASTER ON MY BLOG Of course, following these steps will assist you in achieving your objective, but keep in mind that you have the ability to enhance your abilities in any field. So you must be ready to learn anything at all times, and this trait should continue until you die. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

You’ve spent years learning your craft, learning how to blend perfect combinations of colours, or creating the most intricate sculptures, perhaps you’ve taken some beautiful photos and you’re ready to share with the world. Except there’s one problem. There’s no one to share it to. Well that’s not true, Luckily for us we’re in the golden age of the digital world with everyone just a touch of a button away. It’s time to turn your art into a business. 1. Create your brand Pick a simple and catchy name to use on all your platforms. You don’t want to be too wordy or have underscores and other symbols in your business name. Also stray away from using different usernames on different platforms as this can be hard to recognise. Using keywords like ‘studio’ or ‘art’ to the end of your name is a great way to make yourself recognisable online. Figure out what makes your work yours, for example, are you a landscape artist or do you paint portraiture? maybe your work has more to do with certain concepts and ideologies. Make it clear to your audience what you do and how you want to be perceived. 2. Create a schedule Know when you’re working and stick with it – making sure you actually have content to upload is so important, treat it like a job and get your hours done. This doesn’t mean every post has to be a finalised work of art, many people who like your work would also be interested in your process, works in progress, before and afters, etc. Consistency is key! – Make sure you aren’t posting once every couple months, people will become uninterested and unfollow. Make a schedule that’s doable for you, maybe it’s once a week in the beginning but work up to posting more often, even every day. 3. Set your prices Don’t undersell yourself! But also don’t oversell if you’re just starting out! Set yourself an hourly rate as you work. However, if you’re just starting out, one piece may take you a much longer time than it should as you navigate your way through the medium, so be aware and lower that rate for until you gain more confidence! Pricing your finalised art works can be tricky, on top of your base hourly pay you have the cost of materials and then you also would want to be making a profit. There’s no one correct way to price but a lot of it comes down to the actual piece itself, that is something to measure with your heart. How much would you pay for it? Understand your target market – How old are they? Who are they? Who do you want them to be? Does your work fit in the broader marketplace? 4. Make connections Follow other artists, engage with their accounts. Making friends can lead you to bigger opportunities in the future. You can even join artist groups on social medias such as Facebook, it's a great way to meet and find opportunities local to you. Use this time not as just a way to find other artists but also learn from them. Everyone navigates the art and business world differently; we all started from different places and have tips of our own that can be shared. 5. Make it legal Selling your art is a business so you must treat it like one, legally too. Start with choosing your business structure. For most, a sole proprietorship is the best way to go. It’s simple and easy and fits most artistic practises. You get to be your own boss, keep all your profits and if circumstances change its easy to change your legal structure. However, if you’re producing large scale works of art then maybe you need a little more help with a bigger business structure. Be wise and spend time working on marketing your art, it may not seem as important as actually making your work, but in the bigger picture this is how you find your audience and get the recognition you deserve! Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/cour --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Let’s look at 15 BIG NAMES IN ONLINE MARKETING.  1. Instagram “Instagram is a favorite #Social network because of its #Social storytelling simplicity. From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more im#Mediately and deeply with people than any other platform.   2. Twitter Twitter is excellent to keep in touch and communicate appreciation to those people that support you.   3. Buffer “Buffer. Is good for Two reasons.  (1) YOU CAN INSTALL A BROWSER WIDGET THAT LETS YOU BUFFER ANY PAGE OR IMAGE YOU COME ACROSS TO BE SENT IM#MEDIATELY OR LATER.  (2) ITS CONTENT INBOX: YOU CAN ENTER THE URL OF A FAVORITE BLOG AND BUFFER INSTANTLY CREATES A HUGE LIST OF TWEETS FROM THAT BLOG.   4. BuzzSumo “With BuzzSumo you can see what is hot in your space on #Social #Media and what isn’t. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads.   5. Animoto “Native video is the top-reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts. Animoto has great templates, themes, and stock music.   6. Moz’s Fresh Web Explorer It’s great for setting up mention alerts as well as finding content to share #Socially through keyword notifications. The mention authority feature works directly with Moz’s page and domain authority metrics and helps sort through all the noise you normally get with catch-all monitoring tools.  7. tweeps map Tweeps Map gives you a visual representation of where your followers are geographically. You can then run targeting to followers from specific areas and make sure that the content is relevant and valuable for those followers.”  8. Sumo “Sumo is a hybrid tool that’s a bit like a Swiss Army knife. It helps you thrive and survive in the wilds of the digital world by creating #Social-sharing buttons – onsite, SMS, Flipboard, and WhatsApp – and tracking your #Social counts on blog posts.   9. Tailwind “TAILWIND allows for quick and efficient posting to Pinterest. It’s a scheduling app on steroids, helping you to choose not only when to post for maximum engagement but also what might go viral thanks to their pixel-matching technology and image recognition capabilities.   10. ELEVATE   11. Twitter Promote Mode  12. Facebook Audience Insights   13. Sprout #Social   14. Kicksta (formerly Kickstagram) “  15. TikTok #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everybody, my name is Dustin Christian Kencana, and I am a digital analyst intern for IIDM. Today, I want to talk about The Importance of Digital Literacy As we progress, technologies have become more ubiquitous. This means that technology has become intricately integrated into our daily lives, which is why we need to understand and therefore be able to use it to its full potential. So, why it is important for digital marketers Digital literacy may sound like a mundane concept that you understand, but to thrive as digital marketers being exceptionally literate brings an edge to your work. Being digitally literate does not only mean that you can use technology well, it also means understanding the nuances and complexity involved with the technology. Let us use Instagram as an example. Being digitally literate with Instagram means understanding the affordances that come with the application, but it does not stop there. Being literate with Instagram also means that you understand to not spam/be rude in the comments section or even knowing the best time to post on social media. This is why being digitally literate is one of the most important necessities for digital media marketers. Never stop learning In the digital media industries, trends come and go. Additionally, there is always going to be new technology that expands and opens new possibilities of the digital media scene. This is why the most important thing is the will to never stop learning, always update and equip yourself with the necessary skills to navigate this digital landscape. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How can start-up businesses use digital marketing to their advantage? 1. Assuming you have your business name and logo, create your social media presence. Start by creating a Facebook, Instagram, Twitter, and Linkedin, you may wish to create a YouTube channel or branch out to other social media channels of your choosing. 2. If you don’t have a logo already, create one or get someone else to create one. A logo is very integral to creating a unique brand allowing potential consumers to easily identify your business. It is the perfect way to use creative design to summarise your products or services. 3. Optimise your content for Search Engines. To begin, carry out keyword searches to improve your visibility on search engines. By doing this, you can see the words your potential consumers are most often using when searching on the internet, particularly when shopping. 4. Set up a system so you can track your results. It is important for any brand to track their results so they can know if they need to improve or not or know what areas can be better worked on. These are just a few tips to get you started on your digital marketing journey as a start-up company, once you get started with these tips you have a solid foundation for your business to gain the exposure you need. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, this is Coco from the international institute of digital marketing. In today’s podcast, I will be providing a comprehensive Beginners' Guide to becoming an Affiliate Marketer in 2021. I am sure we all dream of making money in our sleep. In today’s digitally driven world, this is actually possible via affiliate marketing. Affiliate marketing is a monetization model that is low in risks and easy to execute. Simply put, an affiliate marketer makes money by promoting a company's product through a referral link. Here’s a simplified guide on how to start your affiliate marketing business: The first step is to choose a digital platform for you to build an audience. This step will differ from person to person. Ranging from blog sites to social media platforms, it ultimately comes down to choosing the media you are most familiar with. The second step is to choose an audience and a niche to focus on. This should be something you are passionate about and genuinely interested in. For example, beauty, fashion, fitness, etc. This will allow you to create a more authentic narrative. And the third step is to link up with retailers and find products you want to promote in order to make money. There are a growing number of affiliate marketplaces today. Examples include Amazon Associates, Affiliate Future, and ClickBank. Alternatively, you can also search for brands and products you already enjoy and see if they have an affiliate program. The final step is to promote your product. This brings us to the content creation side of digital marketing. In essence, a good product review needs to be informative, personal, and authentic. This can be achieved through: Conducting your own in-depth research Create tutorial and “how-to” type of content Use relevant search terms So, are you ready to start your affiliate marketing business? Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

AdTech Fortunes After the Cookie: Podcast. As the cookie crumbles, What comes next for Digital Advertisers and Marketers? Is it time to ditch Chrome? How to prepare for the next step of digital advertising? Let’s dive in and find out …... Hi, I am Charu Shedha. And I am working as a Brand Marketing Analyst Intern With the International Institute of Digital Marketing. After months of speculations, Google has finally decided to phase out the end of third-party cookies by 2022 and this will soon be the reality for marketers. While the demise of third-party cookies is shaking up the world, marketers face the dual challenge of finding alternatives that enable identification and are privacy compliant. The growth of the ad tech world is highly dependent on their ability to use third-party products efficiently where they follow the consumer’s cross-web behavior and their preferences for targeted advertising. Have you ever wondered how Google, Facebook, and Amazon practice targeted marketing? They actually don't depend on third-party cookies; rather these platforms carry lots of data on an individual scale which directly helps them a target. These are known as “ Walled Garden”. Chrome is one of Google’s most powerful data-gathering tools. Now, how will this impact and what can marketers and advertisers do? No doubt the cookie crumbling will enhance the user's privacy and security but it will leave a huge void in advertising capabilities, especially for those dependent on data-driven digital marketing. But this is not the end, since the first-party cookie still stands tall in the game. Also, second-party data tie-ups can be leveraged for marketing and advertisers can see placing apps at the center of their data strategy. Contextual advertising is not affected by the new laws. Google is also coming up with Google’s Privacy Sandbox to strike the right balance between advertising revenues and a user’s right to privacy. Google wants its Privacy Sandbox to be a private ecosystem by default. Google has offered this technology for internet-based advertising. In this approach, groups of people with common interests could replace individual identifiers. This effectively hides individuals “in the crowd” and uses on-device processing to keep a person’s history private on the browser. This is a welcome change and we can expect more emphasis on user privacy and security with the new technologies coming up. Digital Marketing will surely see a huge shift in ad tech and martech sectors in the future around these changes. Thank you for listening. IF you find it interesting, do check out my blog for more insights. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #mark --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, my name is Chaitanya Raghuvanshi and I am one of the brand marketing analysts at the International Institute of Digital Marketing™. Utilizing social media to the full extent as a major digital marketing tool will help you advance in the career coaching and counseling industry. Here are 3 ways to leverage social media marketing for career counseling startups. Firstly, take advantage of Instagram reels and TikTok. Small businesses and startups are using reels and TikTok to create videos about their brand with the hopes of it blowing up. Regular posting along with relatable and informational content can increase your chances of blowing up. Tips on how to study or improve your career skills and talking about the negative impacts of career pressure on mental health could attract millions of users. Thirdly, consider LinkedIn as the go-to social media marketing platform for career guidance companies. LinkedIn enables users to connect with professionals in their career industry making it an ideal place for people needing career guidance. Lastly, ensure every customer activity is being noticed by the company. The comments section of every social media platform acts as a place where clients can ask any doubt, post a review or a complaint. Customers can directly message your company on social media about counseling appointments or prices and their questions can be answered within seconds. To learn more about digital marketing, subscribe to our channel, thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#content #marketers #b2b Done right, #b2b #content marketingcan certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best b2cones. And we want to recognize the brands that are breaking that mold and creating great #content that grows fervent, dedicated audiences. 1. Cb insights: newsletter What it does well The cb insights newsletter shares some of the finest insights on technology, venture capital (vc), and emerging businesses, but it does so with fun images that ultimately relate back to the subject. The messaging remains relevant, even among the hint of silliness. Takeaway for #marketers: remember your buyer's goals When you’re dying to create truly unique, cutting-edge #content, it’s easy to stray from your organization’s mission and focus. 2. Mattermark: raise the bar What it does well Raise the bar rounds up the best stories about a variety of different industries, giving you a great snapshot of trends to watch and news stories to follow without having to search for them yourself. Takeaway for #marketers: educate your buyers Think about the problems that your product or service already aims to solve for customers. Then, turn that into relevant #content that’s going to both save time for and inform your audience -- and make it easy for them to access it. 3 . Unbounce: page fights (r.i.p.) What it does well Unbounce, a landing page software company, created an engaging microsite, page fights. Takeaway for #marketers: diversify your channels The internet is only going to become more crowded. And as the human attention span dwindles, that makes it even more important to create #content that engages and maintains your audience’s attention. 4. Deloitte insights What it does well Deloitte is a professional services company specializing in consulting, tech, auditing, and more. Creating informed, useful #content for individual, specialized audiences is core to its marketing strategy. Takeaway for #marketers: separate your buyer personas If your company has a number of specialties, creating #content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate. Plus, it can never hurt to establish your brand as a go-to resource. 5. Zendesk engineering What it does well Zendesk realized that there’s an audience to be tapped that’s seeking insights and expertise on the technical side of the product, so it used that to build an entirely independent #content property. Takeaway for #marketers: tell your brand story Dig beneath the surface of the solutions your company provides. You offer solutions -- but what is your process? What have you learned? That makes you do what you do so well, and how did you get there? #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi there, My name is Bala Satheesh. I am a Content Marketing Analyst with the International Institute of Digital Marketing. Today I am going to speak about five digital marketing tips that I believe will be absolute gold when it comes to running a small business. Running a small business can be hard. As a small business owner you might find your voice being drowned out by large corporate and established competitors. You might not be too sure where to start when it comes to digital marketing. But these tips will help you get started and move in the right direction. Number 1: You should do Competitor research and try to set yourself apart. The best way to stay ahead of the curve will be to get to know your competitor. The most obvious and easiest way to start will be a simple google search. You can have a look at how your competitor positions itself in the market and what they offer as their “selling points”. You should also look for ways to set yourself apart from the said competition. It might be through the service, or through better customer service, etc. Number 2: Create eye-catching content for social Media The best way to catch the attention of a potential client will be through the content that you post on your social media channels. The design should be impactful and informative to the customer in such a way that they take action. You might be thinking to yourself, I don't have the means to hire a marketing team to help you with this. Well, you don't have to. There are free sites like Canva that really simplify the design process for you. It makes it quite easy for even a newcomer to design to churn out design in a consistent and professional manner. Number 3: I can't stress this enough, but, Market yourself on Social Media. Over 93% of the world’s population is on Social Media. It is almost a no-brainer at this stage. You have to be posting and interacting with customers regularly on Social Media getting the word out about your business. Slowly, but surely the results will come And number 4: Email Marketing Once you have built a small customer base you can look into Email Marketing. This is a fantastic way to get repeat business from customers who have already shown an interest in the kind of services you offer. And last but not least Number 5: Solidifying your knowledge What I have given you so far are some pointers as to where to start when it comes to your digital marketing strategy. One of the best ways to get yourself on the right track would be through study. Websites like youtube where you found my little free video will also host 1000s of hours of free content that can help you improve your design skills or understanding SEO and so on. Or you can sign up for a free digital marketing course with Google or Hubspot. One of the courses that have really really helped me was the Digital Marketing Master course provided by the International Institute of Digital Marketing. The course actually helps you get a well-rounded understanding of digital marketing plus hands-on practical experience. I will link all the websites I have mentioned in the description below. This is Bala Satheesh signing off. Have a wonderful day wherever you are in the world. Ta! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everyone, I'm AYCA AYGIN today I will be talking about SEM and its pros and cons. What Is SEM? SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results pages. Advantages Highly measurable. Tools like Google Ads give you highly detailed reports of the evolution of your campaign, so you can always know what is happening with your ads. In addition, you can take advantage of the integration with Analytics to have everything controlled to perfection. Real-time monitoring. The analytics interface allows you to see what is happening at each moment and corrects the course to the moment if you do not get the results you are looking for. Disadvantages Higher long-term cost. To be clear, SEM only works while you pay. Although over time you can optimize your campaigns and reduce costs per click, you will have to continue paying for each of the visits you get. High level of competition. Search Engine Marketing has become popular and there are many companies that compete to position themselves for the same keywords. This competition causes costs to rise and sometimes it can be difficult to get a good ROI. All in all, it cannot be denied that the advantages of SEM outweighs its disadvantages. Thus, we should use this powerful way of marketing to boost our visibility and increase our commercial success throughout the journey. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi, I am Ayana. I am an intern with the International Institute of Digital Marketing as a Brand Marketing Analyst. And today I am talking about How to market your business on Instagram & Five marketing strategies that actually make a difference. Instagram boasts over 1.2 billion monthly users. The platform itself is changing dramatically offering smart digital marketers new ways to position their products and services. Here are five ways your organization can step up your content marketing strategy on Instagram. 1.Ramp up your Content production Posting a picture randomly on your Instagram page isn’t going to make the cut. The flow of content should be steady, non-repetitive, and attention-grabbing. This takes us to the importance of 2. Cross Promoting your content Promoting your content only on Instagram is not enough, promoting on other platforms like Twitter and Facebook will help you bring more potential customers/clients and maximize your reach. 3. Customer-generated content is really crucial as it brings human emotion and story to the product. Creating a greater relationship with your audience. 4 Branded hashtags have the same effect as slogans in marketing on traditional media. This will also encourage sharing and customers organically promoting the business. And lastly 5. Tagging and shoutouts Tagging location and people really helps to associate a product with a particular location and demographic. It will also help to gain potential shout-outs from people who were tagged in these posts. And there are plenty of ways to promote your business on Instagram. And, hey, that is a good thing. Because our main focus while advertising on Instagram is to stand apart from the crowd and to be unique. Following these tips will definitely put you on the right track to marketing on Instagram. Make sure that you evolve with the platform and identify the best tactics for you when it comes to marketing on Instagram. So All the best! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, my name is Ashley from the International Institute of Digital Marketing. With more and more people spending more time on the internet, businesses are going online. For those who want to do business online, the internet is like a gigantic maze; it’s easy to get lost in it. There are too many options to choose from and you’re not sure if what you choose is right. That’s why I’ll be taking you through a step-by-step process on how to start your e-business. First off, you need to know what you’re selling. What you sell plays a big role in deciding how you’ll do business. After that, you need to decide if you’re going to sell your product via a platform or a website builder. Platforms are a third party where you can advertise and sell your product like Etsy or Facebook Marketplace. You should research several different platforms to find the one that best suits your needs and product. Website builders are sites where you can make your specialized website to promote your business and sell products. They come equipped with various features and effects to make a unique website for your business. As with platforms, you should also research them carefully to find out which one will meet your needs best. After your business is up and running, you need to learn about marketing metrics. Marketing metrics are measurable values that can tell you how well your site is doing. Some examples include the first visit metric, which measures how many people visit your site for the first time and what they do there, the returning visitor metric, which calculates repeat customers and bounce rate, which calculates how many people leave your website on the first page upon reaching it, among many others. With the help of metrics, you’ll be able to grow your business and fix any weaknesses. Thank you for listening for so long and I hope your business does well. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, My name is Anum & I’m a Digital Marketing Analyst at the International Institute of Digital Marketing. And we’re gonna discuss that: HOW DIGITAL MARKETING HELP YOUR BUSINESS GROW? First of all, what is Digital Marketing? It is about promoting your brand through the internet and other forms of digital communication to connect with potential customers. Let’s discuss briefly what kind of marketing helps you in growing your business. 1. Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. 2. Social Media Marketing: Social media marketing is a digital marketing strategy that involves using social media platforms to connect with your customers, build strong relationships with them and eventually promote your products to them. 3. Search Engine Optimization: For promoting your business, Search Engine Optimization (SEO) is employing tactics to help your site rank better in the search engines when specific keywords are searched on. 4. Email Marketing: Email Marketing is a marketing strategy that involves sending emails directly to a list of clients, customers, or prospects. You can set up a newsletter, or include an opt-in on your website for visitors to enter their name and email address. Once you have a mailing list, it’s time to start sending out emails on a regular basis. 5. Pay-per-Click (PPC): Pay-per-Click (PPC) opted by many businesses to create brand awareness among the consumers and get website traffic in a short time. It is termed Pay-per-click as the advertisers pay to the clients only when internet users click on their ads. 6. Affiliate Marketing: Affiliate marketing is online commission-based marketing where you promote the products of other people or companies to customers online & when customers buy the product, you receive the commission. CONCLUSION It’s just as easy as that!! Use these kinds of marketing and you are good to go. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#content #socialmedia #marketing 1. Find your higher-ranking pages How much current traffic a page is generating is not quite a reliable metric to see what pages need updates. A better way to estimate any page potential is to look at its rankings. The logic is simple: when a page ranks on page two, it may not get any clicks, but just a little push could take it to page one to see a huge traffic boost. 2. Set up conversion monitoring Monitor your on-page clicks and interactions to understand your page visitors. How well you understand them determines your conversion optimization success. You need to know what they are looking for to serve them better. 3. Optimize in-#content calls to action The best way to increase conversions from within your #content is to integrate calls to action into the article. In other words, don’t let ctas interrupt your visitors’ reading. Your in-#content ctas should hook your page users by providing solutions and promising answers. 4. Look at your organic competitors Often, simply scrolling through your competitors’ sites can be quite enlightening: ➢ What are they doing to engage their visitors? ➢ Are they implementing something ingenious or creative? ➢ How are they prompting their visitors to pause and hang around? (this is a hard thing as web users often access your site while in the middle of a task, from a mobile device or a smart speaker assistant.) ➢ How do they structure their web pages to make them readable as well as to pursue more ranking opportunities? 5. Come up with more ways to engage your users People are increasingly wary of giving away their private information (including their email address). It takes more than an opt-in form or a free download to get them to leave some traces of their presence on your site. 6. Intelligent chatbots Artificial intelligence is quickly changing on-page interactions, helping you reach your site users the moment they need help and even assist them with finding solutions to their problems. There’s no need to hire a developer to create an intelligent chatbot for your website. 7. Speaker message Would you like to hear more from your site visitors? Giving them an alternative way to get in touch may encourage them. Ever since i allowed visitors to leave me audio messages,. 8. Surveys Surveys are usually used to get to know your customers better, but did you know you can use them as lead generation tools? If you create a survey that closely relates to the article, you can generate great leads from that #content. Somehow surveys appear to engage more people than lead magnets #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi everyone this is Zafer Tanrıverdi from Digital Marketing Institute. I will mention briefly the importance of choosing the right social media platform for digital marketing. The number of global social media platforms available and their usage is continuously rising in today's digital world. It is becoming more important to decide the social media channel in order to reach the target audience for a specific type of business. It’s estimated that nearly 3.2 billion people use social media regularly, and many of those people don’t just follow their friends and family—they follow brands. However, there’s no single channel that’s best for all businesses. Each social media platform’s users’ activity varies by age, location, and gender, so it’s important to do some research and analysis depending on your audience. You should be considering : • Type of the customer. • The age of the target customers. • Gender of customers. • income and education level of customers. You should use the statistics related to your brand's niche before choosing the social media channels and also the timing. Once the attributes of the customers have been defined one has to define the goals for reaching the audience. More detailed analysis before deciding on social media posting will result in better marketing. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everybody, I’m Tina, the Brand Marketing Analyst at the International Institute of Digital Marketing. To be honest, embarking on digital marketing isn’t exactly an easy path but success is achievable. I found out that some things needed to be done before we can achieve success. They are likened to the initial steps of testing the ground and piling that enable high-rise buildings to stand tall and stable amid harsh environments. In my podcast, “Did you know this truth about digital marketing?” I will be sharing these crucial requirements. There will be real-life scenarios to better elaborate on them. As we go along, we will look at the different types of digital marketing and artificial intelligence (AI) that help lighten your load. The truth is, we are lucky to be living in our current era with all the innovations and advancements in technology. Finally, I’d hope to pull off my podcast in a light-hearted manner, with the intention, of course, to squeeze some smiles and laughter from you. Do give some hearts and shares if you like them. This is Tina signing off till next time. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

In our current digital era, each and every business is facing stiff competition from all sides fighting for their online presence. And your eco-friendly sustainable business is no exception. Hi, My name is Sumithra. I’m a digital marketing analyst at the International Institute of Digital Marketing. I have got you 6 digital marketing strategies that eco-friendly businesses can tap on to leverage their online traffic. 1 Your Customers are the utmost priority Let your customers run the show for you instead of you aggressively pushing your sustainable products to them. 2. Leverage the social media strategy The social media landscape is constantly changing.it is highly essential in choosing the right social media platforms to work your digital marketing strategy in boosting the online presence. 3. Seo is the definite checklist Seo (Search Engine Optimisation) plays a pivotal role in driving traffic to your website while promoting your sustainable products. 4. Work on Eco-friendly digital ads campaigns Running digital ads campaigns for your environmentally friendly brands can be useful in expanding your customer base, highlighting new product launches and sales offers. 5. Hooking to the right audience With the help of Analytics tools available in the market, you may not need to sweat a lot out to get hooked to your target audience 6. Digital Influencer Marketing Influencer marketing serves as a great platform for the collaboration of the brands and creators to produce well effective branded content to reach out to the potential customer base. So why don’t you start formulating the best digital marketing strategies for your business in reaching many green consumers and boost your online presence? Thank you! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Welcome to the Youtube channel of IIDM This is a podcast about effective social media management. And, here’s your host, Simge Karapınar. Doing your job well, providing quality products and services, working hard, keeping customer satisfaction in the first place, or being sure of yourself and your company in total are not enough to stand out in the competition in today's business world. You need to adopt a professional social media management approach to take your company to the top. Strategize! You need to determine your purpose, your goal and act towards that goal on every social media platform. Touch Your Customer! The key to being successful in social media marketing is to interact with other users who are your potential and current customers on your platform. You should take a proactive approach on social media and respond to users who talk about you. Don't Be Left Behind! If you want your potential customers to read your posts, you should talk about the latest topics and developments that may interest your audience. Show Your Interest! With the same approach, if you start following users who mention you in a post or share your post or reblog, they will most likely follow you too. Know the System! Try to make sense of the number of users coming to your site from the posts in your accounts, their conversion rates to customers, and their purchasing habits by interpreting your existing data correctly and turn it into a benefit. Above all, you must smell the trends for successful social media management. You need to catch up with the latest platforms and adapt to them and continue the content bombardment by capturing the language your customer expects from you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi there, my name is Rebecca and I'm a digital marketing analyst at the international institute of digital marketing. As a medical laboratory scientist, I know all about the challenges that come with marketing a medical laboratory, but as a digital marketing professional, I am here to tell you that setting up an efficient and effective digital marketing campaign is entirely possible. Firstly, you will have to embrace digital marketing because, unlike traditional marketing which includeS TV and radio, Digital marketing is much more affordable and you can track and optimize your advertisement performance. You will know which advertisements were seen and by who, which advertisements are worth spending money on and those that are not working, this will save you a lot of money in the long run while bringing you more clients. Secondly, you have to know which audience needs your laboratory services the most, know their professions, their locations, even the devices they use, get as much demographic information as you can about your potential clients. This will help you target the right audience before setting up successful digital marketing campaigns. After finding the right audience, ensure to use the right digital marketing strategy. that resonates with your targeted audience. For Example, Email marketing is one of the most successful digital marketing strategies that can be used to increase awareness for your laboratory. This strategy will let your potential clients sign up for your newsletters and updates when they first visit your website. Always keeping them engaged, sending them discount codes for your services, and updating them about new tests that you may have added to your laboratory requisition form. All this will keep your clients feeling informed and needed, and knowing that their needs matter to you, this will keep them coming and they are also likely to recommend you to other potential clients. This strategy is very effective at increasing awareness for your laboratory and also targeting new clients. This is just one of the digital marketing strategies that can be used to market your medical laboratory. If you would like to learn more about other effective digital marketing strategies, contact us at the international institute of digital marketing. THANK YOU Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#socialmediamarketing #socialmedia ##startups 8 benefits of #socialmediamarketingfor internet #startups & smes: 1. It helps to increases website traffic One of the promising benefits of #socialmediamarketingis bringing in more traffic to the websites. A survey conducted on #startups revealed that nearly 72% of businesses confirmed that use of #socialmedia platforms helped to boost their website traffic. 2. Cuts down marketing costs #socialmediamarketingturns out to be a very cost-effective tool to introduce your products and services in the marketplace, especially for digital #startups and smes. Either you are posting promotional offers on facebook, uploading a pin on pinterest or using linkedin to make contacts, it doesn’t cost you anything. The only thing that you spend here is your time and creativity.promotional campaigns. When you compare these platforms to traditional marketing channels (atl, offline advertisement etc.), the cost required to reach a specific number of audience is much less for #socialmedia. 3. Delivers improved customer service #socialmediamarketingstrategies help digital #startups and smes to engage with customers in the most effective manner. Facebook and twitter help you to connect with target customers and also solve their grievances right away. 4. Improves organic search results – seo Seoor  is meant to optimize your website in compliance with the guidelines of a search engine. The only means to optimize your website position in search engines is to create relevant and engaging content with superlative use of seo keywords. 5. Helps to build your brand image One of the benefits of #socialmediamarketingthat cannot be undermined is that it helps to build your brand image in a way that develops customers loyalty. 6. Reinforces customer trust and loyalty For digital #startups and smes, it is not just important to reach new customers, retaining them is even more crucial. Customer trust and loyalty is the measure of their faith and reliability in your brand. 7. Enhances target market knowledge In order to make your mark in this competitive market, it is extremely important to ‘know your customers’. 8. Helps to connect with other businesses The benefits of #socialmediamarketingtools are not just restricted to reaching out to potential customers but also helps you to associate with other businesses. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, my name is Rae and I am a digital marketing analyst at the international institute of digital marketing. Today, I will be talking about Why you need branding and how it can elevate your business With the new age of social media and digital marketing, effective branding can elevate a product or an organization from being just one commodity amongst many identical commodities, to become something with a unique character and promise. Branding is vital since it not only creates a lasting impression on customers but also informs them about what to expect from your business. So, why is branding so important? The public's perception of a firm and its products is determined by how it establishes its brand. People's perceptions of a company's name, story, logo, and marketing efforts can all be influenced by successful brands. In many circumstances, a product's brand is just as significant as its quality and price. Then, how do you build a strong brand? There are four simple steps you can use as a guide when building a brand. Firstly, Identify your target audience. Find out who is most likely to purchase the product. To establish a demographic, consider criteria such as age, gender, geography, and income. Secondly, you should also work on positioning your product and business. Next, you should establish your company’s personality and have a logo and slogan. If you'd like to learn more about branding and digital marketing, you can find us at thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

If you are wondering how to stand out from others when applying for different marketing jobs, I have a suggestion for you and that is getting an online Digital marketing certification! It is definitely worth it and here are 3 benefits of getting that certification. The first benefit is closing the skills gap. So what do I mean by this? As we all know, the landscape of digital marketing is constantly changing which means that you have to continuously pick up new skills. Unfortunately, this means that older skills have now become obsolete. Online digital marketing courses are able to adapt to these changes much quicker by modifying their content and, so you can directly apply what you have learned into the real world immediately without the risk of it becoming irrelevant The second benefit is you will be in higher demand in the job market if you are certified! Having one or more digital marketing certifications shows potential employers that you have the: Passion and drive to take a step further in educating yourself about digital marketing Initiative to learn more and to keep up-to-date with what is happening in the technological aspect of the world The last benefit is that you have the complete flexibility while attaining this certification. Do you recall feeling tired in class because you were up all night trying to submit an assignment? You see your professor’s lips moving and you hear words but nothing is actually getting registered in our brains. Now if I tell you that you have full control in choosing when you want to sit down and attend a class or even when you want to submit your assignment, that does sound attractive right! This freedom is what we get when we enroll ourselves in an online digital marketing course! In the end, this flexibility results in more efficient learning and also a higher interest in listening to what is being taught. To recap, the 3 benefits are closing of the skills gap, being in higher demand in the job market and lastly, its complete flexibility. All these benefits can be found in the Digital Marketing Certification course with International Institute of Digital Marketing (IIDM). I hope this podcast of mine has convinced you to go get that certification and you are right now googling courses for yourself! Thank you for listening! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everyone my name is oya and today I am going to talk about how to learn E-Mail Digital Marketing? So what is this “E-Mail Marketing” that you hear everywhere? Email marketing is a form of marketing in which marketing messages are used as a kind of direct marketing tool to reach a certain audience. In general, every e-mail sent to a potential or current customer can be considered as e-mail marketing, but the following situations should be considered as e-mail marketing. -Sending e-mails to increase the satisfaction of existing customers and to have loyal customers. -Posts intended for repeat purchases by existing customers. -Posts for new customer acquisition. -Ads attached to other companies’ e-mails. -Emails sent over the Internet. (For example, Intranet emails do not count as email marketing) But what do you gain from E-Marketing? E-mail, which is frequently preferred by companies in their marketing activities, has many advantages like: ▽ The message to be conveyed can be delivered to the determined audiences that may be potential customers at low costs. ▽ It is cheaper than other direct marketing tools such as mail. ▽ The return of the deposited money can be followed precisely. ▽ The e-mail reaches the user instantly. ▽ It is easy to follow. ▽ Messages are delivered directly to the customer. ▽ It is nature friendly as it takes place in a digital environment. (Green marketing) ▽ Considering the return rates, it is the ultimate online marketing product. And how can you learn it? You can just sign up for the International Institute Of Digital Marketing™. Thank you for listening. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi. My name is Lubanah and today I'll be answering one question. Do you have what it takes to be a digital marketer? For the right person, being a digital marketer is their dream job. They love what it entails. But for others, not so much. Let's get down to the nitty-gritty! 1 Adaptability There is no denying that the world of marketing is fast evolving and ever-changing, but the question is will you be able to keep up with it? 2Analytical With great marketing comes great data. Yup. You will be swarmed with different types of data. Data that may not make sense sometimes. However, for it to make sense, it all lays on your mind. It is you who has to pull out every single ounce of usable material you can from the data. And the success of your marketing campaign depends on how you use this data strategically. 3 Creativity Being creative ties in together with being analytical. How are you able to creatively showcase the data you have analyzed to your clients and audience? Be it using your words via blog posts or captions, your words via podcasts and videos, your artistic skill via content creation for posts. 4Communication Skills Being a digital marketer, communication plays another big part in how you want to convey your message to your clients and audience. Or if you are working with your team? You need to be able to effectively send out your communications up to date 5 Making mistakes And Learning from Them Did this throw you off a little? Because it shouldn't! As humans, we are all bound to make mistakes. But what differentiates you from other digital marketers is if you are able to turn your mistake into a teaching moment for you. These are the main characteristics you need to inculcate to be the best digital marketer you can be! An analytical and creative mind to be able to adapt to current situations to be able to communicate their message through the mistakes they have made to be better! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everybody. My name is Kamil. I am a digital marketer. Today I would like to give a little bit of specific information about Facebook marketing. Who study work or have knowledge on digital marketing have awareness about marketing funnel clearly But today I will give information before the funnel what we should do?! As marketers, before building any awareness, consideration, or selling our products we have to understand the Facebook algorithm language. What it wants from us exactly?  Every marketer knows that Facebook has a huge audience with detailed information about them and obviously Facebook knows a high-quality audience between them. So Algorithm before making any information about our products wants us to keep people longer on Facebook. So if we make high-quality Facebook ads with beautiful content to attract the attention of users and keep them longer on Facebook to read or watch your content, the Facebook algorithm will help us to reach a more qualified audience. We have to build content like rabbit hole ads if a person looks it has to fall inside the hole go only forward, continue to watch not scroll down very quickly and the Facebook algorithm will realize that your ads keeping people spend longer time in Facebook and algorithm will see you as a partner. I hope this information will be very helpful for you. Wish you all the best this way.     Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/  INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™  Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#digitalmarketing #marketing #socialmedia Explainer videos are a relatively new but powerful concept which helps organizations in enhancing their business awareness and outreach by catching the eyes of the viewers. Explainer videos for business leave a positive impression and have a long-lasting impact on the minds of individuals. 1) videos on landing pages 45% of organizations have added explainer videos on their home page. Out of those, approximately 83% found it useful. They experienced an increase in the number of potential customers and sales. So, if you also want to get more clicks and wish that your customers understand your products or services, then try to create and upload impressive and small explainer videos on the landing page of your site. 2) videos in social networks According to the analysis of hubspot, all the #socialmedia posts that incorporate videos are 48% more viewed by people. So, why not post your business videos over social networks? If you develop the most appealing explainer videos and publish it over various social channels like facebook, youtube, instagram, etc., 3) videos in emails Videos are the best way to increase click-through rates and generate the interest of the visitors. There are no two opinions about the fact that email is the most boring and hardly read by anyone. So, if you want to improve your email open rate, then start adding informative explainer videos in your emails. This tactic will help you to share the information with the customers in a more interactive way. 4) videos in paid ads If you want to make the people aware of the new product or service, then advertising in the form of video ads is the most trending and effective way. By looking at the interest of the individuals, 93% of the marketers use videos to observe a positive impact on their roi. 5) videos in client testimonials Most organizations have a customer testimonial page on their website to build loyalty and trust. Indeed, it’s not an easy approach, but if you want to increase your client testimonials, start making videos with your customers. 6) videos in faq Addressing the customer’s problems in a demonstrative way will not only help you to make satisfied and euphoric customers but also takes your business to the next level. Customers will get the service or solutions and you will strengthen your customer base. #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everyone, My name is Jack Leduc. I am a Brand Marketing Analyst at IIDM. If you own a blog and want to gain more traffic, getting to page 1 of Google will improve your readership. To do this you must know how to get higher on google search. There are many steps to this process but we will go over some of the basics in this video 1 Focus your content around a focus keyword. This will form the direction of your content and indicate to Google what your content is about. Using keyword tools identify a keyword that has low competition but high volume to better your chances of reaching page 1. 2 Look at the competition See what your competitors are doing and what they are not doing both in terms of SEO and content. Think of ways to add to the conversation. 3 Create a Great Title Google favors when your focus keyword is mentioned at the beginning of the title. Adding power words like “best” or “amazing” can also improve your SEO. 4 Write an Introduction that Grabs Attention and a Conclusion that Sells Hook in your reader and identify a problem that they have. At the end of your content encourage engagement with a question or create a call to action for your product or service. 5 Create Hyperlinks Link building is an important part of SEO. Create links in your content to other articles on your site and to those outside of it. 6 Images and Video According to Wyzowl, when provided the option of text or video 72% of consumers would rather view a video to learn about a product or service. So make sure to add a video to your content. Adding images will also keep readers engaged and break up the wall of text. For our complete guide on How to Get Higher on Google Search visit our blog page at blog.thedigitalmarketinginstitute.org and search How to Get Higher on Google Search Results and see improvement in your site’s organic traffic. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hey Guys, My name is Halide I am an intern at IIDM Today I am going to talk about why you should study digital marketing Most successful businesses aren't actually the best at what they do. The best product sold online is not the best product produced The best of them are the best marketed and in the age of digital its best to market through digital marketing Digital marketing cheaper than traditional marketing and your ads are seen by a much larger audience So lower budget and higher profit. It's available 24/7 around the world, you don't need to pay marketing agencies and send employees overseas to sell to an international audience as social media ads can target international audiences and run 24/7. It's one of the highest-paying skills in today's world. Once you are an expert in any field of digital marketing you will quickly find a job that pays well in comparison to ordinary jobs To rap it up With Digital there is no limit, you will learn so many different things and you will have a lot of career opportunities. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

I am Ghaida Alrefaei. Digital Marketing Analyst at International Institute of Digital Marketing™. Also an international relations and political science student. The topic I will speak about starting your Journey in Digital Marketing” Many people show interest in digital marketing but are confused about where to start from. if you want to be a digital marketer, here is a brief guide for you. First of all, you need to set a plan that includes education, connection, and skills in digital marketing. Let me expand a bit on each of these points First of all education You do not need a degree to work in digital marketing, but you need to learn fundamental things before getting started. For example, digital marketing strategies, principles, how to create content ..etc. Three main methods to learn digital marketing are Firstly, taking a digital marketing course. You can make things easier for yourself and let experts tell all the things you need to know. The second method is reading books. There are many books written specifically for beginner digital marketers. One of these is ‘Digital Marketing for Dummies’ By Ryan Deiss and Russ Henneberry, 2017. Other than courses and books you can also use social media as a method to learn digital marketing. There is plenty of educational content on social media platforms like YouTube, Facebook, TikTok, and Instagram. Now we are finished with education let's move to Connection It is helpful to be around people who have the same interest in being a digital marketer. This will help you be more in touch with the industry, be linked to opportunities, know the latest trends. Etc. You can achieve that by socializing with people you know who have an interest in digital marketing. Finally, Skills One of the most important skills you need to learn to be a marketer are:- ● writing content ● editing and designing ● keyboard typing ● convincing skills In the end, the more thought through your plan is, and the more effort you put in, the better the outcome you will get. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

PPC advertising is a method of online marketing where you can place ads in strategic places online and pay a fee if only the ad is clicked by a visitor. If we look at any search engine results page in google, yahoo or bing the paid ads are top and usually labeled, organic results are the ones underneath.  On social media, ads can appear as banners on the side, posts on a feed, in stories, and the other various forms too. Facebook, Instagram, Twitter, and Pinterest have paid ad options. Every time a user clicks on ads the advertiser pays a specified fee called CPC- cost per click. How much it costs to run an ad or promote your search results will depend primarily on how much competition there is for your keywords. High competition keywords will be more expensive and lower competition terms will likely cost less. How much it costs to run an ad or promote your search results will depend primarily on how much competition there is for your keywords. Generally, PPC is cost-effective. When you set up a pay-per-click campaign, you will also be able to choose whether you want your ad or promoted results to be shown to users all over the world, or only within a specific geographic area. PPC  has options and different versions for any kind of business.  Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

First off, let's start with the positives. Number 1. Paid social media advertisements are extremely cost-efficient. social media sites will charge you solely on audience interactions and it can fit within any budget restriction. Number 2. Paid advertisements magnify your consumer reach. your content will be placed directly to your audience's feeds providing a path for awareness, engagement, etc. Number 3. Paid ads allow for specific targeting and brand awareness. There is an abundance of tools in order for you to specifically target your core, custom, and/or lookalike audiences based on your goal. And lastly Number 4. Social sites provide extensive analytical tools to measure the effects of your advertisement. Unfortunately, social media advertisements also have some downfalls. Number 1. Paid ads require heavy usage of resources since a great campaign requires time, money, and a whole team of collaborators. Number 2. Paid ads can result in negative publicity and loss of control. if you were to be associated with negative publicity and it went viral, It can result in the loss of narrative for your brand, thus diluting your brand voice. And lastly Number 3. There is high competition since many companies are running ads. Through paid ads, your content will be displayed on your user's feed; but then it depends on whether your content is worth interacting with for your audience. Considering the positives and negatives of social media advertising, is it worth paying for advertisements on a free platform? YES… if executed the right way! The gains are phenomenal and outweigh the negatives. Even if your campaign were to fail, with such extensive metrics available, it's great for research purposes. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#leads #contentmarketing #contentsyndication If you’re looking for one of the best ways to generate #leads for your organization, look no further than #contentmarketing . Let’s look at 6 effective to generate #leads with #contentmarketing . Step 1: create a buyer persona Capturing the wrong #leads is as bad as capturing no #leads. In fact, it’s probably worse because you’ll waste your resources on a lead that’s unlikely to be your customer. A buyer persona is a fictional document that contains the details of your ideal customer. Some of these details are their: ● Name ● Age ● Income ● Gender ● Location ● Ambition ● Solutions they’re looking for ● Decision-making ability This buyer persona should contain as many details as possible. Having buyer personas make your content focused on attracting these type of people. Step 2: leverage #contentsyndication Having valuable content on your company blog can bring in many #leads for your business. What is #contentsyndication? #contentsyndication is the process of having your content on third-party sites that are more popular than yours and reach a much bigger audience. Step 3: provide lead magnets and content upgrades Nowadays, people are reluctant to share their contact information because their inboxes are already full of junk. Some types of content that can serve as lead magnets for your #contentmarketing  campaigns are: ● Ebooks ● Reports ● Webinars ● Quizzes ● Courses ● Videos What are the characteristics for effective lead magnets? ● They solve an immediate problem for your audience ● They’re short enough to be used immediately ● They’re accessible immediately to your lead ● They solve a specific problem Step 4: improve your landing pages When you consider that most single landing pages are built specifically to capture #leads, then creating them without thought means you’re essentially throwing your #leads away. There are best practices you need to follow to ensure you optimize your landing pages for high conversion. Step 5: use guest blogging to capture #leads Guest blogging is a valuable activity to improve brand awareness and gain quality backlinks. However, one advantage that most people fail to take is capturing #leads through guest posts. Step 6: target long-tail keywords with the right intent If you run a small to midsize business, then targeting long-tail keywords is the way to go. First of all, it’s easy to detect these keywords’ intent. Secondly, there’s low competition for them. You can use a tool like semrush to carry out keyword research. This will help you to find the long-tail keywords a potential lead might use in search engines: After finding them, you should create your content to target these keywords. Furthermore, you should optimize your page for this keyword. This involves adding the keyword to parts of your page like: ● Headline ● Url ● First few paragraphs ● Subheadings ● Image alt text ● Image name --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Want to create something memorable that stands out as one of the faces of your business but doesn’t know how or where to begin? Hello there, my name is César, I’m an intern for the International Institute of Digital Marketing and I’d like to guide you through the “basics” when crafting a new logo for your brand or business. When designing a new logo you have to keep in mind a few things: - Uniqueness: Even though it can have similarities with other logos, it must stand out from that multitude of logos with similar elements. - Know your targeted audience: Adapt your logo to attract the possible customers you want to have. Is it for kids? Try something that can catch their sight and make their parents trust what you are selling. Is it for teens? The bigger market there but, what kind of teens? - Find the design that fits your brand the most: We can either have tons of elements in our logo yet it must communicate the message that you as a brand are trying to transmit. A logo that’s just full of things you like won’t do, sometimes less is more. After this, we need to focus on the harmony of the whole logo, meaning that we must select the right elements in terms of shapes, colors, and typography. There are seven types of logos, the most common are: - Logo symbol: This is that a symbol that represents your brand, and when people see it they know which brand it is. Apple, Twitter, Spotify. - Monogram: Like an acronym, shortens the whole name of your brand if it’s too long or too difficult to remember. H&M, NASA, CNN. - Logotype: The name of the brand as it is, must be catchy and have readable typography. Google, Coca-Cola. - Combination mark: Mixes elements from the previous ones to make a whole.Burger King, Taco Bell, Doritos. Now, keep in mind that colors, like shapes, have different meanings, and mixing some of them adds or removes some of those meanings to the image. Be sure to select the colors that will make your brand stand out and say: “Hey, look at me! You want this.” Finally, remember to have fun while designing, this doesn’t need to be stressful. Not even the biggest brands out there got it right the first time. So, shall we start designing? Remember you can learn more specifics about this by reading our article named “Crafting a business face. Basics on designing a good logo” on our blog, where you’ll find that and some more interesting entries. Also, I’d like to invite you to check out our courses so you can improve your abilities in the digital marketing world, please visit our website thedigitalmarketinginstitute.org for more information and have yourself a great day. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

¿Quieres crear algo memorable que destaque como una de las caras de tu negocio pero no sabes cómo o por dónde empezar? Hola, me llamo César, soy becario del Instituto Internacional de Marketing Digital y me gustaría guiarte por los "fundamentos" a la hora de elaborar un nuevo logotipo para tu marca o negocio. A la hora de diseñar un nuevo logotipo hay que tener en cuenta algunas cosas: - Singularidad. Tu logo debe ser único: Aunque pueda tener similitudes con otros logotipos, debe destacar entre esa multitud de logotipos con elementos similares. - Conoce a tu audiencia: Adapta tu logotipo para atraer a los posibles clientes que quieres tener. ¿Es para niños? Prueba con algo que les llame la atención y haga que sus padres confíen en lo que vendes. ¿Es para adolescentes? Ahí el mercado es más grande pero, ¿qué tipo de adolescentes? - Encuentra el diseño que más se adapte a tu marca: Podemos tener toneladas de elementos en nuestro logotipo, pero debe comunicar el mensaje que tú, como marca, intentas transmitir. Un logotipo sólo lleno de cosas que te gustan no servirá, a veces menos es más. Después de esto, tenemos que centrarnos en la armonía de todo el logotipo, lo que significa que debemos seleccionar los elementos adecuados en cuanto a formas, colores y tipografía. Hay siete tipos de logotipos, de entre los cuales los más comunes son: - Isotipo: Un símbolo que representa a tu marca y cuando la gente lo ve sabe de qué marca se trata. Apple, Twitter, Spotify. - Monograma: Como un acrónimo, acorta el nombre completo de tu marca si es demasiado largo o difícil de recordar, generalmente es usado en formato de siglas. H&M, NASA, CNN. - Logotipo: El nombre de la marca tal cual, debe ser pegadizo y tener una tipografía legible. Google, Coca-Cola. Isologo: Mezcla de los anteriores para hacer un todo. Burger King, Taco Bell, Doritos. Ten en cuenta que los colores, al igual que las figuras, tienen diferentes significados y la mezcla de algunos de ellos añade o quita algunos de esos significados a la imagen. Asegúrate de seleccionar los colores que harán que tu marca destaque y diga: "¡Eh, mírame! Tú quieres esto". Por último, recuerda divertirte mientras diseñas, esto no tiene por qué ser estresante. Ni siquiera las grandes marcas lo han hecho bien a la primera. Entonces, ¿empezamos a diseñar? Recuerda que puedes conocer más detalles sobre este tema leyendo nuestro artículo titulado "Creando la cara de un negocio. Conceptos básicos para diseñar un buen logotipo" en nuestro blog, donde encontrarás ese y otros artículos interesantes. También me gustaría invitarte a ver nuestros cursos para que puedas mejorar tus habilidades en el mundo del marketing digital, visita nuestra web thedigitalmarketinginstitute.org para más información y que tengas un buen día. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingd --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

What Makes Social Media Marketing Convenient to Customers? What works for the customer to persuade through social media? To answer these questions, strategies that serve the needs of people are more relatable to the customer and make them spend more time with the brand on social media. People use social media for its various benefits like we can categorize as information, communication, and content. So, social media marketing can prioritize these to people. Before anything else, we all need to know about the company and its products. It’s a basic cognitive need, makes us seek knowledge or feel stuck. Giving up-to-date information ultimately helps the customer and the brand. Along with that, communication and content are other primary reasons which maintain interaction and engagement with the brand. Brand engagement and other implications for the brand mean standing out from other social media accounts. At last, social media is a tool for entertainment, to spend time and escape from reality. Strategies are a motivator to engage with the brand, and appealing content helps for it, increasing the time spent with the brand. Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses  ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Welcome to another IIDM podcast, today we will be talking about 6 tips to be a successful digital marketer The first step is to know your market and competitors This is because digital marketing is a huge umbrella, and beneath it there is content marketing, social media marketing, SEO, PPCs, email marketing, and many many more. So the first thing you want to do is know the domain. Now, after you understand the domains, the second step is to choose your niche. Your focus can be in a niche space such as LinkedIN Marketing or you can follow the mass market such as facebook advertising or instagram advertising. Otherwise, it can be in other forms such as email marketing. The choice is totally yours! Step number 3: After understanding your niche, what you need to do is to understand the algorithm of things. So start learning the mechanism of things. I don’t mean that you have to learn coding or CSS of the app, what I mean here is to understand how you can be the best in this particular “domain” that you have chosen. One pro tip is to follow experts in the field because they are the best leaders and teachers you can find. Step number 4: forming community Digital marketing is an inexact science. Unlike maths where 1+1=2, Digital marketing is all about creativity and freestyling. You may be surprised even the weirdest and wackiest ideas may be successful. It is important to form a community because it allows us to exchange ideas and ways of doing things. And you should know the best way of learning is through communicating and executing (doing) The next step is step 5: staying relevant We know all advanced technology is. Even our mobile phone apps have daily, weekly and monthly updates, this proves how fast technology is advancing. So we have to stay relevant, to be on track with new marketing trends such as AR/VR or new platforms such as TikTok , so that we can understand the market. One pro tip is to read the news and network with like-minded people! And last but not least, we have to ensure continuous learning and continuous practicing. Just like the Japanese philosophy of KAIZEN, we as digital marketers have to stay curious and hungry, and always wanting to improve so that we can better add value to others. So that’s all for today’s podcast, thank you for tuning in! Hope you like this episode! Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

hat is SEO and what is its value to websites? You hear SEO here and there, in job descriptions and people ask alot about it and you might ask yourself if it's really complicated or why it is so wanted . So basically SEO  is one of the core concepts in digital marketing, So SEO stands for Search Engine Optimization,  which is optimizing for search engines like google, yahoo, bing, and alot more. In order for users to get the best results that are relevant to their search query at the top of their search page, Search Engines have made an enormous number of updates which lead to organizing and making sure about content quality like  Panda update, Penguin, Hummingbird, and a lot more. By optimizing for search engines means you are aiming to get a better SEO score, in order to make each Search Engine choose you over your competitors. To get to the top of the search results, which makes you get organic traffic, which means people find you easier while searching precisely for things that you offer and they end up being potential customers. SEO Traffic is considered one of the richest because it directly targets people who are interested in your business whether it's a product or service and best thing about it is it's completely free. You can optimize according to SEO parts which are: On-Page SEO: This means on your page the part where you have control over and can execute your strategy as you have the authority to make instant changes. Off-Page SEO: Is about everything outside your bounds and can be done to improve your website visibility, Authority, and  how it looks for others as well as maintaining good quality backlinks Technical SEO: This Refers to website and server optimizations that help search engines crawl and index your site more effectively. Technical Seo includes site speed and responsiveness to users as well as redirects. Keywords Research and Strategy: This is for taking advantage and optimizing for the right words which will grab your desired customers. If you are interested in knowing more about SEO you can sign up for an SEO Course that will explain SEO more briefly to you. I advise you to start with SEO & SEM Master I™  From The International Institute of digital marketing. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #conten --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#1 – #podiumwebchat — best #livechatsoftware for most #2 – #hubspotlivechat — best free #livechatsoftware #3 – pure chat — most effortless way to add live chat services #4 – olark — best for anticipating customer issues #5 – sendinblue — the best for converting visitors to subscribers #6 – livechat — best for converting visitors into buyers #7 – liveagent — the best for 24/7 problem solving #8 – chaport — the best for improving the bottom of your sales funnel #9 – trengo — best for reducing the avalanche of support tickets #10 – social intents — best if you’re using slack or microsoft teams #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi guys, I am Ayush Shah today I am going to tell you about one of the most successful marketing tools which you can use for your business. This tool is email marketing. Yes, Email Marketing is one of the best ways to grow your business and it also helps to improve your services. As per the report, In 2019 People had more email accounts than social media accounts not only that 92% Of Internet Users have at least one Email Account. And if we compare Email marketing with social media marketing Email - Marketing is 40 Times More Effective than Social Media Marketing and also the buying process is 3 Time More effective than Social Media Marketing. Even the organic reach is 4x Higher on Email than on Social Media. Email - marketing can generate up to $44 For Every $1 you Spent, which is the highest among all other Marketing Channels. That's amazing, right? If you want to know how you can use email marketing for your business you can visit our website where you can see blogs about email marketing and if you want to learn you can also take a course from our website. And for more amazing videos like this, you can subscribe to our channel. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi! My name is Athena, and I’m an intern at the International Institute of Marketing. With the world becoming more and more globalized, it is important for us all to be responsible for using digital platforms. I’ll be discussing some do’s and don’ts when it comes to digital marketing responsibly and sustainably. To start off, we have our don’ts. Firstly, don’t greenwash. This is the act of companies exaggerating the “eco-friendliness” of their products or their brand. They only engage in calling themselves environmentally friendly as it provides positive press and perceptions from customers. As such, it is important for businesses to be transparent and convey the right information to their audience. Next, don’t do performative activism. Performative activism can be closely related to greenwashing but encompasses a wider array of societal issues. Brands need to back up their statements with actions and ensure that what they are putting out on their digital platforms is a reflection of truth and transparency. Last, don’t be culturally insensitive. With the world becoming increasingly more globalized, it is important to be sensitive to different groups of people. Brands have a responsibility to be sensitive to their audience, and as such be aware of the messages they put out through their marketing. Now that we’ve discussed our don’ts. Let's go to our dos! DO number one: get your customers engaged. In digital marketing, try to incorporate contests, giveaways, and other activities to keep the consumers engaged. Next, do stick to your vision and mission. As we discuss greenwashing and performative activism, the main takeaway is to stick to your vision and mission. Lastly, do be transparent when dealing with your brand. When things go wrong, it is also important to claim accountability and properly address the situation at hand and the groups affected. That sums up our discussion for today! Thank you for listening and I hope that these dos and don'ts help guide your marketing efforts into becoming more responsible, ethical, and sustainable. Have a great day! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The field of Digital Marketing is vast, and there are many channels out there to help Digital Marketers reach their audience. One of the channels we will be discussing today is Influencer Marketing.    What is Influencer Marketing?  Influencer Marketing is when a Brand or Company works with a Social Media influencer to advertise their products or services.    Why Influencer Marketing? Keep in mind that in 2021, the Influencer Marketing Industry to expected to reach 13.8 Billion Dollars.  So as you can see, Influencer Marketing is a booming industry because most followers trust the influencer on their decisions. Therefore, they tend to have leverage over their followers.    Audience Targetting Before your brand or company determines who to work with, remember to identify your target audience.  Once we have chosen the target audience, we’ll move on to the next step.      Which is how to determine your influencer It is usually easier to work with an influencer who has partnered with other brands since they are more experienced.     Measure KPIs Lastly, remember to set KPIs and constantly check back to make sure you are hitting them. Results do not mean much if you never had a goal in mind.    Thanks for listening, and if you want to read more about Influencer Marketing or Digital Marketing in general, check out our blog page in the description below!     Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/  INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

¿Cómo funcionan las páginas web? Página Web es la sede digital del negocio. Se requiere alquilar un espacio en un servidor, es decir un ordenador conectado a internet, para almacenar los componentes de tu página. Estos servidores cuentan con una cuota de alojamiento o en algunos casos, son gratuitos. Todos los servidores tienen Dirección IP que son una serie de números que cualquier dispositivo conectado a internet pueda localizar. Permite comunicación a lo largo y ancho del mundo con el servidor. La dirección web o nombre del dominio es la denominación por la que serás encontrado en la web. Lo que se escribe en la página del navegador para acceder al sitio.  Lo que va después del www. es el nombre del dominio. ¿Cómo funciona el proceso con internet? Cuando alguien visita tu página web, el servidor transfiere al explorador web la información necesaria para que el usuario pueda visualizar la página. El tiempo que un sitio web tarda en cargarse depende de factores como el volumen y el tipo de información, así como la velocidad de la conexión a internet. Aquí te dejo algunas Decisiones Importantes que debes tomar al momento de establecer su sitio web. 1.  Nombre de dominio: Verificar que esté disponible, de lo contrario, busca registro de dominios en la web. Procura que sea: corto, significativo, directo y fácil de recordar. Prueba con terminaciones diferentes: .com, .net, .es, .org. 2.  Página de inicio del sitio web: Es tu escaparate, conduce a otras ventanas dentro de tu sitio a través de la navegación. La cabecera de navegación puede estar arriba o a un lateral de la página.  Pregúntate cómo están organizadas las páginas que visitas por lo regular. 3.  Contenido: Agrúpalo, usa secciones tradicionales “acerca de” (historia y fotos del negocio) y “contacto” (comunicación y ubicación) “formularios” “ecommerce” ¿Qué quieres que haga la gente en tu sitio web? Que sea accesible la comunicación con tus clientes. 4.  No utilizar tecnicismos. Enfocarse en resolver problemas y necesidades de los visitantes al sitio. 5.  Contar una historia, que transmita confianza, explica los conceptos que estás utilizando. Incluye testimonios o videos de clientes satisfechos. Cada segundo cuenta, el usuario no estará mucho tiempo en la web, pero imágenes, encabezados y diseño, pueden ayudarles a encontrar lo que buscan, antes de que lo busquen en otra web. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

What’s Up, Everyone! My name is Tremaine Robinson and I am the CEO of Limitless Travel! Limitless Travel has been fully functional since 2019 and has seen many ups and downs. I have understood the power of digital marketing and have taken pride in it. Since we are seeing much success within my business, I thought I would assist the other business owners within the travel industry. The top three digital marketing tactics that I would recommend focusing on are content marketing, social media marketing, and email marketing. All three of these sections are truly important and keep everyone engaged. Just think about it, would you continue to watch the content or a social media platform if it was boring? NO! Content marketing is definitely essential and should be vibrant, full of energy and excitement for others to see. This would be the first interaction that you would have with any individual or any potential clients. It is imperative to have amazing content that your clients can look forward to or mesmerize over. Next, your social media platforms! Social media and your content go hand-in-hand. You must have vibrant photos to go on your social media platforms. Everyone is on social media and this will be one of the first places that people will locate your business at. On your social media platforms should be your website so it is easier for clients or future clients to find your products or services. Be smart and thoughtful. Lastly, is email marketing. This is a viable tool to ensure that you are reaching people in many different ways. Some individuals may not have social media but have email only. Yes, sounds crazy in 2021 but you never know. Email marketing allows for you to also send your clients deals and packages. This could be perfect timing for some. Clients may be needing a trip then BOOM… your email with a great trip deal/package and not you have a client! Never underestimate the power of the new digital world. Everything and anything is possible! Take full advantage of all of the resources available to get the best outcome and the most return on your business! Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses  ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#content #copywriting #marketing #copywriting is hard. Whether you’re writing product descriptions or ppc ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drAIn your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks to AI #copywriting tools powered by machine learning. What is AI #copywriting and how does it work? AI #copywriting is essentially computer-generated writing created using natural language processing tools. First, you decide what you want to write about and the type of #content you need. This could be anything from a blog post to a short ad. Then, you set certAIn parameters for the AI tool to follow. For example, maybe you decide you want a social media post advertising a new yoga class. Once the machine receives the instructions, it generates #content based on these parameters by analyzing similar pre existing #content from around the web and processing it into something new and plagiarism-free. Why should you use an AI #copywriting tool? There are a few reasons why marketers and copywriters might check out AI #copywriting tools. First, AI #copywriting saves you time. These tools can analyze data much quicker than humans can, so they can instantly generate full articles. They work 24/7, too, so you can literally craft #content in your sleep! Also, just think about how convenient AI #copywriting is. If you need bulk #content, such as product descriptions, AI #copywriting handles these jobs for you, so you’re free to focus on more demanding #marketing tasks like lead generation and kpi tracking. Finally, AI #copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brAInstorming ideas or generating some #content, an AI tool can help you get going agAIn. If you’re a busy #content creator with multiple deadlines or dreams of scaling your #content production, it’s worth exploring how AI #copywriting may help you. AI #copywriting limitations Like any digital #marketing tool, AI #copywriting has its limitations. First, although AI tech is impressive, AI #copywriting tools don’t write anything truly original. What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in #marketing. In fact, when it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try To invoke emotion through your #content. In short, while it’s great for bulk projects, you might not find AI #copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello, My name is Marielle. Today, let’s talk about how small companies can have a digital marketing presence in 6 steps Digital marketing is more accessible to small businesses than traditional marketing. More accessible means also more competitive. So we will discuss how to start your digital marketing presence and stand out from the crowd. 1.The first step is to start your online presence An easy way to be on google is to register your company on Google my Business, phone books, and Facebook. 2. step 2 :  Differentiate your company How can you differentiate yourself? Creating your website and clearly defining your services and prices, who you are, your team, your values, and how to contact you. Step 3 – Stay in touch with your audience Regularly send emails to your audience and give them free advice on your website and social media channels. Step 4 – Stay focus on your audience needs Get to know more about what your audience wants from you. Surveys, giveaways, games, or asking them for suggestions are good ways to interact with your followers. Step 5 -  brand’s building Your company’s image impact people online and offline. Last step Step 6 – Scaling Grow and monitor your business by using paid advertising and tools such as Google Analytics For more tips, please subscribe to our channel Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everyone, my name is Lisa Alvaro and today's podcast will be covering the topic “ The 4 most common digital marketing mistakes brands need to avoid” Topic 1 - Lacking realistic digital marketing goals and goal tracking. One of the biggest mistakes in digital marketing is goal setting. If you don't set a goal you won't have any direction or know what’s going on with your campaign. Without realistic goals, you're setting up your business for failure. How to avoid these digital marketing mistakes is to use smart goals which are specific, measurable, achievable, realistic, and time-sensitive. Topic 2- Targeting the wrong audience- One of the biggest mistakes you could make in your business is targeting the wrong audience. Many companies will try and target a broader audience but end up being discouraged as their campaign doesn't reach the expected sales they were hoping for. How to avoid this mistake is to research your target audience, start with creating marketing personas based on previous buyers. These personas are based on information such as demographics, interests, hobbies, and buying habits. Topic 3- Neglecting your website design- a user-friendly website is a MUST!! In the digital age. One of the common mistakes companies make is neglecting their websites.to thrive in today's digital world you need an easy-to-use website that provides valuable information. How to avoid these digital marketing mistakes is by making sure your website is mobile responsive - quick to load and easy to navigate. And the final point of this podcast is Forgetting about search engine optimization (SEO)search engine is how to find your customers for your business and the main way to find anything on the internet. If you don't know how to use SEO it's time to learn !! Take you time to identify the questions your audience asks by interacting with your customers, service team, researching your competitors and industry. I hope you have found this information useful and looking forward to helping your business grow and become successful. Have a great afternoon and remember to be kind to everyone. Thank you. Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses  ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

H&M And Its use of Digital Marketing to Push Their "Perfect" Body Agenda. Hi I am Lian and I am a Marketing Analyst at The International Institute of Digital Marketing, my podcast is going to cover H&M and its use of digital marketing to push its “perfect” Body Agenda. Script: Brief Background on Affected Company: H&M has grown into one of the most recognizable brands in the fashion industry. As reported by Bloomberg, H&M has almost 4000 stores worldwide and has plans for 7000-8000 more stores in the future. And just like every big industry or business, digital marketing is becoming much more prevalent now than it ever was before. Digital Marketing, is used to push businesses' agenda’s towards their targeted audience through social media platforms, to try and influence followers and likes to reach the end goal of a future purchase. H&M Definitely has a strong online presence and following, which is why it’s so easy to influence consumers views as H&M Ad’s are constantly being pushed on every platform out there, which brings me to the main issue, in 2011 H&M had created a campaign where they promoted their bikini and swimsuit line called the “Perfect” Body which portrayed a face of a model computer generated onto a mannequin's body. Millions across the world became enraged, at the message H&M was pushing towards their audience, it was on every platform people of all ages that had access to social media had seen it, the message was quite clear to those that by using a mannequin instead of a models body just goes to say that even a models body isn’t perfect enough, which places audiences that have mental health issues, body positivity issues, and self-esteem issues as well, under more stress, it’s not easy in society today, especially with companies that push messages that try and push those people to conform to society's ideology of what's normal or expected. Digital Marketing is an amazing and necessary skill to take on, businesses wouldn't be half as successful they are today, without the utilization of digital marketing. However unethical Digital Marketing is becoming a big problem with exaggerated and tall claims and pushing negative advertisements shouldn’t be the way. I would rather live in a life where businesses create content that motivates you positively or displays ethical digital marketing. Check out our website to be more informed about Digital Marketing! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hello everyone, my name is Katherine Garcia. and I am with the International Institute of Digital Marketing. Today I will talk about the tools you will need in the ever-changing digital world as a digital marketing agency, freelancer, or entrepreneur. To start, let’s talk about digital marketing and businesses. No matter what you do or where you are in life, you have to design, plan, and analyze your content. You may not think about this right now, but the work can pile up quickly. Quicker than you may believe. As a result, things can become stressful, and cause your business or company to suffer. It probably would be best to avoid that situation. There are many tools that can help you with many aspects of your business, but today I will talk about some of the best digital marketing tools you can use to help your business. The first tool is Google Analytics, and it tracks and reports on your web traffic. You can see where your website visitors are coming from, what device they are on when they are accessing your website, and much more. The second tool is Canva. Canva is a great graphic design tool that allows you to access templates for many things you might need like social media posts, blog banners, and photos for your website. There are many formats for your social media posts, like Instagram and Facebook. The possibilities are endless. Canva requires a paid subscription, but they do have free trials if you are unsure. The third tool is Hubspot. Hubspot is a marketing and sales automation platform. They provide you with the tools you will need to manage your marketing strategy and sales strategy. Besides marketing and sales, Hubspot includes CRM software and tools to help with your business. The 4th tool is Hootsuite. Hootsuite is one of the best tools to schedule posts and content for your social media. You can add multiple social media platforms to post to, and track the analytics of your content. Hootsuite does charge for a subscription, but they do offer a free trial to test out the program. The fifth and final tool is MailChimp. MailChimp is an email marketing automation platform designed to help you craft and schedule your emails. MailChimp is able to help with more than email marketing. They can help with ads and targeting your audience Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses  ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Dropshipping #Marketing #Companies Want to jump straight to the answer? The best dropshipping companies for most people are definitely Modalyst for Wix and Oberlo for Shopify. If you want to start an ecommerce business without having to deal with: ● Shipping ● Storing inventory ● Having money to purchase inventory upfront Get into dropshipping. Manufacturers ship products directly to your customer for you. You get all the upside without any of the ecommerce headaches. In this guide, I list and review the best dropshippers to help you get started. 1. Modalyst — Best Wix Plugin & Directory Modalyst seamlessly automates your dropshipping business. They connect you with suppliers to get your customers the products they need. They also boast a massive of products including clothing, jewelry, accessories, and more. Modalyst is also centralized—making it very easy to use. You’ll be able to connect with suppliers from a single dashboard, and they even have an app for easy communication. 2. Oberlo — Best Shopify Plugin & Directory Oberlo offers an excellent plugin service that works with Shopify stores. The Oberlo directory offers you all the products you need. The dashboard also shows you how many pageviews, sales, and star-rankings each item and seller has. Once you make a sale, you’ll use Oberlo to order the item to be shipped to your customer. 3. SaleHoo — Members-Only Database of 8,000+ Suppliers A $67 yearly membership grants you access to this database of wholesalers and dropshippers. There are currently 8,000+ suppliers on the site and they’re all screened by SaleHoo before they’re added to the directory. 4. Spocket — Shopify Database App with Good Reviews Spocket gives you a great database app of dropshipping items. They allow you to sort by country and simply upload the products into your Shopify store. They make it easy to find US and EU items that’ll ship within your country rather than from China, cutting down on slow ship speeds. 5. Wholesale2B — Versatile Supplier and Dropshipping Hub Wholesale2B offers more than 1 million products ready to be dropshipped. on top of that, they allow you to sell products on: ● eBay ● Amazon ● WooCommerce ● Shopify ● Magento ● Weebly ● BigCommerce ● Your own Wholesale2B store Handle the orders yourself by becoming a registered reseller with each supplier. Or pay Wholesale2B a 3% fee to handle that for you. Wholesale2B starts free and includes their 1 million products, customer support, and a lifetime free account. 6. Inventory Source — Time-Saving Dropshipping Automation Tool Inventory Source is an automation tool that allows you to either sync the suppliers products with your page. Inventory automation is $99/month and full automation is $150/month. 7. Worldwide Brands — Best Budget-Friendly Database For $299, you can get a lifetime subscription to Worldwide Brands’s database of wholesalers and dropshippers. It’s a great budget-friendly solution for those competing to sell products on Amazon, eBay, and Etsy. 8. Dropified — Popular Shopify App for AliExpress This is another Shopify app to stock your store and automate your orders on AliExpress (including shipping addresses). Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

In the up and coming digital age, social media marketing is becoming an increasingly common marketing tool for businesses. Social media marketing brands using social media platforms to connect with their audience, bring attention to their company, and promote their products. To use social media for marketing purposes, companies create content and post it on their various accounts. Potential customers or anyone interested in the post then can interact with it.   In order for social media marketing campaigns to be successful, specific steps should be followed. First, strategize. Determine your goals with social media marketing and decide which platforms to utilize. Next, create and post content that you would be proud of if three billion people saw it. Third, engage with your content. You will receive supportive and unsupportive comments. Respectfully acknowledging the hateful comments builds a strong reputation for your company. The last step is to analyze. Using each social media’s built-in analytics tab, determine if your campaign is bringing you more followers and likes. If it’s not, return to step 1 and repeat the process.    Step 1 discusses picking which social media platforms to post on. Understanding some major ones is very important. Instagram focuses on photo and video content and is great because your company’s post will be shown to those likely interested. Facebook content is mainly text-based and the site offers great analytical tools, but your post may not reach very many people. YouTube is a video-based social media platform. People use YouTube in a similar manner to Google, so all content has a chance of being viewed, someone just needs to search for it. However, becoming a well-known YouTuber takes time. Overall, social media marketing is quick-to-learn, low cost, and most importantly: effective.    Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#content#marketing#statistics  #marketing 1.#contentmarketing is incredibly cost-effective and offers amazing roi. 2. Content drives conversions like gangbusters. 3.the biggest brands in the world realize that content is the future. 4. Interactive content is big business – and getting bigger. 5. Marketers are shifting toward longer, more in-depth content. 6. Competition in content is fierce – but marketers are meeting the challenge head-on. 7. When it comes to content, longer is better. 8. It’s how decision-makers prefer to learn about you. 9. All the cool kids are doing it. 10. Buyers trust content. 11. Content can help prospective customers at every stage of their journey 12. Content compliments traditional sales techniques perfectly. 13. Prospects want content – especially white papers. 14. Content is becoming crucial to the purchasing process 15. Content is incredibly valuable to many organizations. 16. For many marketers, content remains a primary focus. 17. Content can be amazingly versatile and reusable 18. Content has become vital to many companies’ lead generation pipelines 19. Many companies are turning Away from traditional advertising In favor of content. 20. Content offers amazing long-term roi 21. Exceptional content delivers exceptional results. 22. Content aligns perfectly with shifts in media consumption habits. 23. Content has become a digital #marketing powerhouse --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Script: How to get Digital Marketing started for small businesses? Introduction: As of January 2021, there were 4.66 billion active internet users worldwide, this accounts for 59.5% of the global population. Nowadays the internet is a tool that can be used as a source of information, social networking, and most importantly to boost your business performance Hi everyone! My name is Gladys Diaz and I am a Digital Marketing Analyst at the International Institute of Digital Marketing. Today I would like to give you a simple guide on: How to get Digital Marketing started for small businesses As a small business owner, you may be wondering how you can engage with your customers digitally? Some of the questions that may arise are Is it a difficult process? How much would it cost? Is it effective? Is it time-consuming? But A great way to start with Digital Marketing would be through social media because it is relevant, it has a great audience reach and it is cost-friendly. You could also consider creating a website for e-commerce depending on your business industry and the demands of your market. To start building your social media presence you will start with: First Step: Research * Research is the basis to start your online presence, you can start by researching your country and then narrow down the search to your specific city or area. * Research your competitors * Hashtags * Social media influencers * Relevant industry trends Second Step: Define your Target Audience * Start by analyzing your customer base in order to define the most prevalent demographics or characteristics that the majority have in common. * It is important that you define your target audience before creating your social media platforms because the content you create will be directed towards this group of people primarily. Third Step: Create your Social Media platforms * Based on your target audience and the research you have done, you will be able to determine which social media platforms are the ones that would be adequate for your business. * Keep it simple by using the same username throughout platforms Fourth Step: Start building your audience * After you have created your social media platforms then you can start building brand awareness by developing incentives to gain followers, incentives can be giveaways or innovative content. Another alternative can be to invest by paying ads to promote your page/posts, by paying for this online advertisement you could reach a larger audience Conclusion: Lastly, go ahead and get started, the opportunities that the digital world has to offer for your business development are endless! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #mar --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi Everyone! Welcome to my podcast! My name is Farrah and I am a licensed Digital Marketing Master with the International Institute of Digital Marketing. So today, I am going to talk about why you should crisis-proof your business with digital marketing. If you don’t have an online business, you don’t have a business. You cannot ignore digital marketing. Let’s find out the 3 key reasons.   Take, for example, your business. Your business has a brand. And as a brand, you want to be reaching the right people. So listen carefully, only the right audience will know the true brand value of your product. Do you want your business to be seen by a wider audience at a much lower cost? You can use strategies such as Social Media Marketing, content marketing, and search engine optimization without paying anything if you’re willing to invest in the time and effort.  So, the lower marketing cost brings in more business and yields a greater Return on Investment than traditional marketing. These days having a website or Facebook page is not enough to get ample traffic with so many companies vying for customer’s attention. What you’ll need is a video sales funnel strategy. In fact, this is how top marketers are doing it to up their game and help clients get desired results and incredible revenues.  So what’s next? Through digital marketing, you can target the right audience that is suitable for your products/services. This can in turn increase your sales and spread awareness about your brand or product. To reach these audiences you need to be creative, have a growth mindset, and go digital with the right strategic execution. This is the secret to earn money and take your business to new heights.   Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Digital Marketing is doubtlessly one of the most in-demand jobs worldwide. As the pandemic peaks in early 2020, the world has swiftly shifted its way of living where everyone adjusted 360 degrees and moved everything to their home, specifically businesses. Also, online Advertising has then projected its growth as companies divert their attention and has invested more in digital marketing, given its feasibility in line with the current stay-at-home regulation.     Furthermore, digital Marketing offers continuous career growth due to the unending technology development that requires non-stop learning and marketing options. As the demand in this business area remains high, the compensation is very rewarding (BIG MONEY!) as the work itself is challenging and requires an in-depth understanding of the tools and marketing as a whole. So whenever any social application will do its updates like updating its features, utilization, and others, it will always be the Digital Marketer’s responsibility to keep the business ahead of the curve despite any uncertainty and inevitability.   So, if you are looking into boosting your career or working on shifting to a more exciting profession, contact our team today and let us help you be certified and achieve an unparalleled learning experience.    Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hi everyone, my name is Andreea Dragota and today I will be talking about Artificial Intelligence in Digital Marketing.  From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly.  To put it simply, AI empowers machines to think, respond, and perform tasks like humans. Today 38% of consumers think that AI will soon improve customer service and 73% of them are open to businesses that use AI.  Using AI in your  business    1 Gain valuable customer insights   2 Understand the latest industry trends   3 Personalize marketing communications   4 Automate  tasks and processes   5 Generate, nurture, and convert leads faster  Despite its potential, AI also brings up concerns about job displacement and skills shortages. However, the technology still holds great potential  Here are some examples of how to use AI in your digital marketing plan.   Chatbots Chatbots are the best example of the use of AI technology in digital marketing. You can use chatbot programs to reach out to your customers or respond to their queries.   Product Recommendations Knowing your customers better than they know themselves is the biggest asset marketers can have. Using AI technology to track the customers’ preferences, habits, and buying behavior helps make suggestions on products and services.   Enhanced Shopping Experience Yes, AI can and trust me, it will change the way we shop. Many brands are already experimenting with this. Their customers are "trying" the clothes before they buy by standing in front of a large screen. They can see their own virtual version. AI allows customers to “try” different products without having to step into a fitting room. Interesting isn't it?   Better Advertising  With AI in digital marketing, it becomes easy for businesses to target people and create personas. Knowing who your customers are, what they are buying, and how they are buying will help marketers to create innovative ad campaigns.  In conclusion, AI is the technology that can work wonders for your brand. From getting to know your customers better, to creating better ads campaigns, to getting across your customers faster and better, AI is here to improve your customers' experience and ease your work.    Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range of benefits of internet marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world. Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers and print media, internet marketing allows companies to nurture a more personal relationship with their consumers from all over the world. With internet marketing, businesses can deliver content to their customers through personalized and cost-effective communication. With all the benefits that internet marketing can offer your business, developing a professional internet marketing campaign can attract more customers to your product or brand to grow your business more. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Success in many areas of life depends on personal and professional development, and finding a mentor that can help. You can’t successfully take the journey to personal and professional development alone. Mentorship simply means a relationship between you (the mentee) and a more experienced person (mentor) that benefits your growth. How to Find a Mentor Online Finding the right mentor is never an easy task. However, if you know how to go about it, you could connect with the one who can transform your life. Here are a few tips on how to find a mentor online: Know What You’re Looking for in a Mentor The first step in finding a mentor is having a clear picture of what you’re looking for. A few qualities to look for in a mentor include: ● relevant knowledge, expertise, and experience ● enthusiasm to impart their knowledge ● ability to give honest feedback ● empathy ● passion for the field/skills you want to grow in The right platform can also work wonders in finding a mentor online. Examples of platforms include: MentorCruise is one of the best mentorship platforms for those in tech, design, and business GrowthMentor is a mentorship platform targeted at growth hackers. Pelion connects developers to experienced mentors in their fields of expertise. Clarity Unlike other platforms, you usually only work with a mentor briefly to solve an immediate problem. Reach Out to Your Existing Network One of the best ways of finding a mentor is to look within your existing network. Find some people in your network who have already achieved what you want to achieve. Make a list of those people, looking closely at each one to help you narrow your list. Once you’ve established who will make for a suitable mentor, reach out to them, asking if they’d be willing to take you on as a mentee. With this method, you don’t have to start a relationship from scratch or hope you and your mentor get along. If you can’t think of someone you already know, reach out to other members of your network. They could potentially recommend a perfect match for you. Go to Professional Networking Events Professional networking events connect you to people in your exact industry who have the knowledge, skills, experience, and connections you need. The key to finding a mentor at professional networking events is to attend as many events as possible. Observe experienced participants and take note of those who fit your desired mentor profile. Find an Industry Meetup Industry meetups are similar to professional networking events because they’re full of people in your field looking to learn more, but they’re not strictly about networking. Examples of industry meetups include: ● conferences ● networking and speaking events ● trade shows You can also consider attending informal meetups organized by players in your industry or created through online platforms like Meetup. Use Social Media We all know Social media can help people worldwide and from all walks of life connect on an equal level. That’s what makes it an excellent tool for finding mentors. So which social media platforms are best for finding mentors? The answer depends on which social media platforms are most popular in your industry. However, the platforms that are likely to help you find a mentor online are: ● LinkedIn ● Facebook (especially Facebook Groups) ● Instagram ● Reddit ● GitHub Why Should You Find a Mentor? No matter where you are in your business or career, you could benefit from having a mentor. A few reasons why you must consider finding a mentor include: Expedite Your Progress One of the most significant advantages of mentorship is it could speed up your progress toward a goal. Mentors help you avoid common mistakes many in your niche/industry make. Extend Your Network Another reason to consider finding a mentor is it can help expand your professional network. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#agile #tools #forecastRunning  an #agile team effectively is nearly impossible without the right software  #1 – MONDAY.COM REVIEW — THE BEST FOR #AGILE BEGINNERS Monday.com has quickly become one of the most popular #agile project management #tools on the market today. It’s trusted by 100,000+ organizations worldwide, including some big names like Coca-Cola, Adobe, Hulu, and the Discovery Channel.   #2 – VIVIFYSCRUM -REVIEW — THE BEST ALL-IN-ONE #AGILE MANAGEMENT TOOL VivifyScrum is a versatile #agile management solution. It’s trusted by small teams and large organizations alike. Regardless of your team size and project complexity, this tool can help manage everything from a single platform.   #3 – #FORECAST REVIEW — THE BEST COLLABORATION FEATURES  #forecast is an all-in-one project management and resource management solution. It’s built for project-driven companies that want to empower teams, automate operations, and unite all projects into a single tool.  With #forecast, you can automate tasks for project planning, resource allocation, and more. The software is powered by AI technology to help simplify monotonous tasks.    #4 – MAVENLINK REVIEW — THE BEST FOR #AGILE MANAGEMENT AT SCALE Mavenlink is another all-in-one solution for project management and resource management. It’s a modern way for teams to collaborate from anywhere, which is perfect for remote work. In addition to improving your team’s productivity on the operational end, Mavenlink provides deep insights into the financial performance of your projects and business as well.   #5 – JIRA REVIEW — THE BEST #AGILE PROJECT MANAGEMENT TOOL FOR DEVELOPMENT TEAMS Jira by Atlassian is a bit unique compared to some of the other #tools on my list. This #agile project management software is built specifically for software development projects. With Jira, software teams of all sizes can plan, track, and release exceptional products. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketing #nonprofit One of a for-profit business’s best investments is often their online #marketing strategy. Is the same for true for #nonprofits? Let’s take a look at how #nonprofit #marketing strategy is different from for-profit strategy and how #nonprofit corporations may be able to better reach their goals by further leveraging digital #marketing. What makes #nonprofit #marketing different from #marketing in other fields? The main difference for #nonprofit #marketing is about the goals. Often, with a for-profit company, the goal in advertising is the sale at the end. A #nonprofit may have other needs in mind, and therefore other goals for the #marketing campaign. We will dive more into detail on this in a bit. Goals of #nonprofit #marketing ads As we just talked about, there are a lot of differences between typical #marketing and #nonprofit #marketing. The most fundamental difference is in the goals. Sometimes with e-commerce or for-profit advertising, the goal is very obvious. #nonprofit #marketing goals may be more complicated. It’s not necessarily about making a sale; rather, the advertising goals might include: ● Gathering donations ● Spreading awareness ● Building follower base ● Recruiting volunteers ● Promoting an event ● Encouraging involvement 5 tips to make effective #nonprofit #marketing ads 1. Appeal to emotions 2. Clear ctas 3. Make donate options easy 4. Gather followers 5. Look for grants and other opportunities Conclusion #nonprofit #marketing can seem more complicated on the surface, with a larger mission and lots of different ways to engage with people. However, when you dive into the messaging, it often becomes a little easier. #nonprofits have a great story to tell, which can work into content #marketing with ease. As you develop ads for your #nonprofit #marketing, focusing on an achievable goal can help ensure your ads are effective and keep your spending at a minimum. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#instagram #socialmedia If you have two accounts on #instagram and are wondering if you could merge them, then you’ve come to the right place. Let’s say you’ve spent a lot of time growing your audience in both your personal and professional accounts. However, now you’re thinking of deactivating one of the accounts so that you have access to just one account instead of two or even three. So you may be asking yourself how to merge #instagram accounts. Is it possible to turn in multiple #instagram accounts into one new #instagram account? Well, in this article, we will answer just that related question. is it possible to merge #instagram accounts? #Socialmedia networking platforms like facebook would allow you to merge two or even more different accounts into one. It would even allow you to merge your followers from one page to another. but regardless of #instagram being under facebook and users looking to merge their instagram accounts just like their facebook, instagram hasn’t been given this option. Thus, the simple answer to the question of; #instagram’s multiple accounts merging possibility process is, unfortunately; no! Option 1: change the username #instagram account Suppose you want to merge two accounts into one. You could change your account’s username; you don’t need to transfer content from one account to another. This is because the url on #instagram is your username. So if you want to move the content and followers of an account to move to a new account just because you wish to switch the username, then here’s the thing. #Instagram allows you to swap the username however many different times you want. So if you change the username, the corresponding url will also get changed, and consequently, the way you’ve been presented on google log search. By doing this, you will not lose a single follower. You can also change the profile photo. Keep in mind that you might want to let everyone know that you have changed the username. Otherwise, your followers and users might end up thinking why they’ve followed someone they didn’t intend or need to. Option 2: manual conversion using a new account Presently to merge two #instagram accounts into a single profile, your best option would be to create a new account using your iphone or android smartphone. By generating a new #instagram account, you could bring your personal and business accounts into one rather than manage multiple #instagram accounts. To get this process done, you would need to put time and patience through every related step. Step 1: considering a new #instagram account Step 2: to create a new account on #instagram Step 3: post transfer; old #instagram accounts posts to the new account Step 4: followers switch to the newly made #instagram account profile #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

videoads A real estate video is all about setting a great first impression. You want to bring the property to life, connect with potential buyers, and ultimately set yourself apart from other realtors with your professional marketing skills. To help ensure your #content achieves these goals, here are 5 tips to produce the highest-quality real estate #videoads. 1. KNOW YOUR REAL ESTATE VIDEO AD BUDGET First, consider your target audience. It’s worth watching real estate videos in your listing’s price range to see how your efforts compare to your competitors’ #videoads. Next, think about how much you’ll spend on actually promoting your videos. From social media ads to targeted email marketing, the costs can eventually add up. To keep things more cost-effective, repurpose your real estate #videos into digital ads so you can double your #content output without spending more. 2. PLAN YOUR ANGLE IN ADVANCE A great real estate video doesn’t just happen. It takes planning. Remember, you’re trying to tell a story, so you need to spend time thinking about what story you want to tell. Depending on the seller, you might also need their approval before you start filming or sending the video out to prospects, so factor in time for adjusting your angle and making changes as required. 3. PROVIDE AN ENGAGING HOUSE TOUR If you want to ensure a prospect watches your #video the whole way through, keep it engaging. Be enthusiastic. Show people why you’re excited about the property, and inspire potential buyers to envision themselves living in the property. Focus on the possibilities. What could make this property truly special for the right buyer? How might the property be flexible over time? For example, a first-floor bedroom can be an office now and a bedroom for an aging parent or partner later. A basement can be a game room, an in-law suite, or an at-home gym. Drive home how the property can meet their needs over time. 4. SHOW OFF THE NEIGHBORHOOD It’s great to show off a property, but what’s going on around it? Include a few clips of the surrounding area, even if you just zoom out to capture the apartment block and a couple of nearby amenities. Make sure to include any famous landmarks, fun events, schools, and even sidewalks. 5. SELL THE LIFESTYLE When you’re looking for a property, it’s not just about the unit. It’s about the life the buyer will lead when they live there. For example, if you’re near the beach or a park, talk up the family-friendly vibes. Are you close to the buzz of shops, restaurants, and cafes? Highlight the walkable, cosmopolitan lifestyle. CONCLUSION Video ads bring a whole new dimension to real estate marketing. With the right editing tools, a sharp eye for detail, and some enthusiasm, you can bring your property to life or show possible clients why you are the best choice. #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#foodads #storytelling #seo #contentmarketing  The food and beverage industry is growing fast. In the foreseeable future, analysts predict this sector will increase by 4.74 percent annually.  8 tips for creating effective #foodads 1. Use visual #storytelling Brands have used #storytelling for decades. However, there’s now a greater emphasis on visual storytelling. Rather than relying on words, strong visual imaging enables food brands to gain viewers’ attention in a marketing world full of clutter and rivals’ messaging.  2. Choose your colors  carefully Color is one of the most critical parts of your #foodads. Picking the right color engages consumers and can affect their buying behaviors   3. Show your brand’s voice and personality  There’s a wide variety of personalities in #foodads. You’ll see everything from playful and fun to formal and even functional. It all comes down to the overall tone of the individual brand. Once you’ve decided on your brand’s personality,  it’s best practice to incorporate it across your business, including your: ● Website ● Packaging ● Newsletters ● Logos   4. Research each platform for advertising  You could create the world’s best #foodad, but if you’re putting it in front of the wrong audience, it’s going to be a waste of time and money. There are many ways to get your brand noticed, but don’t feel like you have to be on every platform. The right vertical for you depends on who your market is and where you can find them.  5. Engage with your audience  While it won’t always be applicable, engaging with your audience is essential for brand building, and there are many ways you can do this. Social media is open to everyone. It’s also one of the easier ways to engross your audience.  You could do this by:  ● Sharing your #foodads and inviting views  ● Asking followers to create user-generated content  ● Offering discounts and contests.  6. Keep ahead of trends  Knowing what’s hot is an effective way to boost your sales. One of the quickest ways of keeping up with new fashions is google trends  7. Make it personal  Put a face to the name or tell the story behind the brand’s origins in your advertising.   What’s your unique story, and how can you use it in your branding? Can you:  ● Tell the story of its origins? ● Feature your images? ● Include your name in the brand?● Explain your company ethics?  8. Tell your customers what to do next  Your customers or potential buyers have finished reading your emails, looking at your newsletters, or visiting your social media pages. What do you want them to do next, and how do you express this? #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Web servers and the internet Names and ip addresses The first step in acquiring a host is to #register a name. These are regulated and maintained by name registrars, which ensure that there is no repetition. The actual registration can be done directly through the #registrar but most likely will be done by a third party like a #hosting service. They are easily readable by people, but for computers to understand them, #domain names have to be linked to binary ip addresses through special servers called #domain name servers (dns). This system allows for them to be transferred to another server should the webmaster decide to use a different platform. Registrars and website hosts The #registrar may be the same company as the host, or it may be a totally different company. Most companies will allow customers to perform a name search & #register it there. In fact if you choose a package first it is likely to get it for free for one year. Because the equipment required by registrars is so similar, most companies engage in both activities.. #hosting packages Several different packages are available from hosting companies. Each package has a different set of features, and some may be more important to you and your website than others, but free #domains for one year are common & you shouldn’t accept a package which doesn’t include this. Following are the most common types of packages: ● Free #hosting – some companies offer free service. This service puts several subscribers onto a single server, and the resources of the server are shared between them. Free packages usually have very few features. ● Shared #hosting – can also be a paid subscription service. Fee-based shared packages provide subscribers with more features than free hosts, and service guarantees may be available. Free names add a lot of value to these cheap packages. ● Dedicated #hosting – subscribers who want their data to have the highest level of security and who require all the resources of a server can lease private servers that can be accessed and used only by them. These are the most expensive packages, but they provide the most power and flexibility. Understanding which package will work best for you requires some research. Every domain host provides different features in their offered packages, and prices vary widely. #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The best #email #autoresponder for most #Autoresponder tools are at the heart of aggressive #email marketing strategy, solid customer service, and effective sales. With sendinblue’s multi-channel capability, easy drag-and-drop email creator, and advanced segmentation, your team can make each message count more, whether they’re going to prospects or existing customers. And the platform’s analytics and a/b testing feature go a long way to helping you fine-tune your messaging and adjust your strategies on the fly. The 8 best #email #autorespondersto consider: Sendinblue – best for most Hubspot – best all-in-one crm software Moosend – best for scalable automation Omnisend – best email autoresponder for ecommerce Getresponse – most flexible email autoresponder Sendpulse – best for multi-channel marketing Convertkit – best for bloggers and podcasters Verticalresponse – best for nonprofits When does it make sense to invest in an #email #autoresponder? Consumerslike getting promotional offers and communications via email from their favorite brands. Furthermore, you can expect approximately $42 in return for every $1 you spend on #email marketing. So,if you want to make more money using #email with less risk of blowing your marketing budget with nothing to show for it having an email #autoresponder is a great investment. Businesses (even if you’re brand new) should focus on developing an #email strategy. And to do that, you need an #email #autoresponder. They help streamline and automate #email sequences that you can plan, write, and schedule in advance to save you time and give you the ability to show up in your audience’s inboxes at the right time. If you have been cold emailing and not getting any results chances are your emails aren’t reaching the destination, and if you want that to stop you need a trusted provider to get you in the inbox. From welcome #emails and sales sequences to milestone celebrations, upsells, and abandoned cart reminders, email autoresponders are an excellent idea for businesses of all shapes and sizes. And will increase revenue almost without fail. The bottom line : if you want to start or grow an email list, make more sales as an ecommerce store or service provider, or nurture visitor relationships, you need an #email #autoresponder. Plus, most providers have a free plan you can get started with as well. So, there’s nothing for you to lose #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

What is a #VPN? A commercial virtual private network is technology that allows you to create a private connection over a less-private network by creating an encrypted tunnel between your computer and the internet. You can install a #VPN just like you would any other app or program on your smartphone or computer. The best #VPN right now Let's look at #VPN vendors below in more depth. Express#VPN #ExpressVPN’s network is powered by TrustedServer technology, which #ExpressVPN built to ensure that there are never any logs of users' online activities. In the privacy world, Express#VPN has a strong track record, having experienced a server seizure by authorities which proved their zero-log policy true at the time. SURFSHARK While Surfshark's network is smaller than some, the #VPN service makes it up on features and speed. Let's start off with the biggest win it offers: unlimited device support. If you want to run your entire home or office on Surfshark's #VPN, you don't have to worry about how many devices you have on or connected. It also offers antimalware, ad-blocking and tracker-blocking as part of its software.. Nord#VPN NordVPN is one of the most recognized brands in the #VPN field. It offers a generous simultaneous connection count, with six simultaneous connections through its network, where nearly all other providers offer five or fewer. NordVPN also offers a dedicated IP option, for those looking for a different level of VPN connection. NordVPN offers a kill switch feature, and the ability to #VPN into Tor. Proton#VPN When we speed-tested #ProtonVPN, we saw an impressively small 9.6% speed loss compared to average speeds clocked without a VPN. Proton#VPN's base speeds sent it blazing past most of our roster of tested services and into second place behind Express#VPN. Even more impressive is Proton's ability to reach those speeds despite a relatively small fleet of 1,259 servers in 55 countries. Like ExpressVPN, Proton also costs more than most of the #VPNs we've reviewed. Even so, ProtonVPN's high security standards and legacy of transparency may make this #VPN option worth the price. IPVanish A big win for IPVanish is its fun, configurable interface, which makes it an ideal client for those who are interested in learning how to understand what a #VPN does under the hood. Its multiplatform flexibility is also ideal for people focused on finding a Netflix-friendly #VPN. #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Social #media #Marketing Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options for your consideration. 1. Live videos If you have a significant following, Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Livestreaming lets you dialogue with your users. Live videos often are most effective for announcements, behind-the-scenes looks, and product information videos. Regular short video updates can continuously engage your audience, while longer live video sessions can be a way to dig deeper with your followers through Q&A sessions and direct chats. 2. Tutorial videos Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry. Tutorial videos need to be clear, educational, and entertaining. They need to be long enough to show every step and short enough to be engaging. The most important information needs to appear in the first minute, while the total video shouldn’t be longer than a few minutes. 3. Informational videos Informational videos can cover any topic. Build your content archive with videos on a variety of relevant topics. Make them unique, clever, or insightful. When adding video to your social media, concentrate on content likely to be shared – something valuable to make it worth the viewer’s time. Informational videos can come off as boring or dry if they aren’t produced correctly. Your content should not only be interesting to the viewer, but should also provoke the viewer to want to share it. 4. Behind-the-scenes videos Behind-the-scenes videos are a great way to make your company and your team more personable. Highlight day-to-day operations, your offices, your manufacturing processes, and more. Interview employees, talk to the vendors you’re closest to, or speak with your best customers. All of these things are designed to give prospective customers a better idea of how your company works and who you are. This type of video is designed to build trust and brand identity. When followers interact with brands online, they may not have a firm sense of the brand’s identity. It is difficult to convey the brand personality in just a few characters on a screen. Video really gives the opportunity to dig down into what makes a brand exceptional. 5. User-generated videos User-generated content is quickly becoming a fantastic and easy way to engage an audience. You can encourage your users to create videos and incorporate your hashtags into the upload to give them more exposure. User-generated content is a brilliant way to grow an audience because users are more inclined to share content they create. Viewing the user-generated content also is an excellent way to get a feel for your audience members’ personalities and what they’re interested in. When requesting user-generated videos, the most important aspect is to directly interact with and acknowledge your audience. Your users make an effort to produce content for you: They need to be properly rewarded. Praise the best content, share all the content, and give attribution to all the users. Encourage users to share content they like (not just their own), and make sure you track your hashtags. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #website  # content #blogpost #Introductions get a lot of #attention.  They’re the first thing you see and will either hook you into the #article or bore you to leave. Now, I turn to #conclusions, which don’t get the same attention but are critical. Your #readers who arrive at them have cared enough about the #topic to consume it all. Focus on the wrong aspects or omit them, and you risk people leaving your site forever. Here are 10 #options to #create more #effectiveconclusions. 1. #AddressmultiplepointsWhen writing conclusions, I tend to stick to the #classicstructure:  ● Final words on the topic with one more #keywordmention ● #CallToAction to a product or service  ● Final question or food for thought that will #motivate people to #comment or #share the #post 2. #Prioritize one #CallToActionEnvision your article’s conclusion as a landing page. Multiple #CTAs will confuse readers. They could pick the low-priority #CTA link instead of the one you really wanted to emphasize. Roger Maftean’s post on #CTAs will help you create ones that convert so you can pick the best single option #CTA to use as the conclusion. In this example, adobe makes it obvious what it wants readers to do:   3. Make it a #summarySummarizing a post is a frequently used #tactic. You want people to remember your #mainideas and maybe even your #brand name.   4. #SellsubtlyIf you haven’t managed to bring up your #product or #service in the #body of an #article, incorporate a #subtlemention at the #end.   5. #Giveaway something You can give #readers something #relevant to the #articletopic, a #handout, #template, #video, or #testimonial that will be #helpful or #motivate them.   6. Keep them #readingYou already know the #reader is interested in the #topic if they get to the #conclusion. You can use that to push them to other #relevantcontent, keeping them on your #website longer. Write a #blogpost ends while keeping in mind the possibility for people to stay on your #website and read more on a #subject.   7. Adapt to the #contenttypeLike with everything in the #content world, there’s no one-size-fits-all. If you have different #types of #blogposts, you can make your #conclusion consistent with each #type. For #casestudies, the most natural flow is to highlight how people could get in touch with you or find out more about your #solution.   8. Build a #communityCreate a sense of belonging by inviting people to join your #community on #socialmedia or other #channels like slack, circle, etc. Provide a #sneakpeek into what your #community looks like and the #perks of being there. #Pinpoint #pastachievements and appeal to causes your #audience care about.   9. Get #people to #thinkThe best #conclusion is one people will remember long after. Asking your #readers to reflect encourages them to keep thinking (and remembering your content) after reading.   10. Touch on #rankingfactorsConclusions are yet one more way of playing a bit with google’s ranking factors. #Comments count as #pagecontent. Bring readers over to your comments section with sentences like “ask a question and drop your best or brightest below.” Or “let us know in the comments below.”    Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

So your #contentmaterial #failed. You’re not alone. In between these items that clearly hit the mark, we’ve all revealed just a few – or quite a lot of – that missed. There are loads of #recommendations on #contentmaterial #optimizationmethods to use in #articles which might be already fairly good. And there’s much more on #methods to #reuse, #republish, or #repurpose your #highestperformingcontent. It’s a sure-win tactic to incorporate in your #contentmaterial #advertisingtechnique.   Do you have to attempt to optimize failed #content material?  1. Verify for the #contentmaterialadvertising sweet spot    •  Is the #contentmaterial about one thing actually #vital, #helpful, and #related to your #viewers?  •  Is it about one thing your #group has distinctive #data, #expertise, or #experience in?  When you answered no to both queries, this #contentmaterial isn’t priced #optimizing. Transfer on. When you reply sure to each question, then the #subject is in your #contentmaterial sweet spot – the overlap between what your #viewers care about and what your group has the #abilities and #experience to #coach them about. That’s sufficient to maintain the #contentmaterial within the operating for #optimization.    2. #Browse your #personallibrary   3. Set your #contentmaterialtiltWhen you’ve determined the #contentmaterial is in your sweet spot and also you don’t have comparable #contentmaterial, you now want to know why this piece didn’t carry out. One doubtless cause is that it performs it too straight – in different phrases, your #contentmaterial lacks a #tilt.   When you suspect your #contentmaterial failed as a result of it’s identical to what everybody else is #publishing, see should you can reframe it with a #tilt. #Search for #gaps in what competitors are #writing on the #subject and modify your piece to sort out a distinct angle. Search for #longtailsearch queries and ensure the #article offers thorough #solutions.   4. Increase the #visibilityWhen you’ve confirmed or adjusted your #tilt, deal with the doable problem of your #viewers to seek out the #content material.  #SearchEngineOptimization performs a giant half in discoverability; now that you simply are dedicated to saving the piece, but within the time to #optimize it. These assets might help, However, #SearchEngineOptimization isn’t every part. Your #viewers might discover the piece whereas shopping your #website, on #socialmedia, by way of #backlinks, or out of your #emailnewsletter. Strive the #concepts in these #articles to assist get the phrase out.    5. Sweat the #headline and the #leadYou realize that previous saying: You by no means get a second probability to make a primary #impression. You most likely rolled your eyes when your mother and father stated it for the umpteenth time. But it surely rings very true with regards to #contentmaterial. Your #headline and #lead are that first #impression.   When #optimizing #contentmaterial that underperformed on its first trip, work more durable on the lead – and particularly the #headline. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In th --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

But some #Redditors share their identity and even post links to their #website or other #socialcontent. Whether the person #shares their identity on #Reddit or not, you should begin to analyze whether this potential source is #credible before reaching out. Before making an #interview request for someone, you can use these questions as a starting point to #research their #background. Have they responded to #posts connected to their #expertise or #industry?  If you want to see a #user’s #post and #commenthistory, click on their profile name. From there, you can begin to check out the types of #content they’re interacting with. How have they responded to #posts and #questions from other #Redditors? Look for #patterns in how they #answered other #questions related to their #profession, #industry, or #topic you’re covering. Their #comments should provide consistent, relevant, and insightful information. Do they have any #certifications or listed #credentials in their #posts? This question is #specific to #AMAposts. Communities like r/IAmA require #users who create #posts to provide proof of their #expertise. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#YouTube #videos #keywordresearchRegister your profile on the #IIDM™ website. The more people #watch your #videos, the more #YouTube is likely to surface them in their #search or #recommendation features. #YouTube explains further: “now when we suggest #videos, we focus on those that increase the amount of time that the #viewer will spend watching #videos on #YouTube, not only on the next #view but also successive #views thereafter.” results. 1.Start with an awesome intro The first step is to hook your #audience. Grab their attention in a flash- that’s what #Google itself preaches too. The first 15 sec are your saving grace to make it happen.  2. Break the #video into chapters Like chapters in books, #YouTube’s chapters make things easier for #viewers to better understand what will come next. Think about how to break up your #videos into segments. Each chapter should have a compelling intro moment followed by an intriguing narrative. Outlines can be useful in this process.  3. Include pattern interrupt Whether your #viewers stick around or leave in droves boils down to one thing – engagement. Interrupting patterns makes that more likely. When similar images and narratives repeat, people get bored, and the bounce #rate climbs.  4. Do #keywordresearchYou can’t escape the value of #keywords just because it’s #video. As you develop #contentideas, make sure to do simple #keywordresearch specifically for #YouTube, the second-largest #searchengine in the world. Head over to a tool like #keywordtool  Or you can do a competitive analysis. #Research your top five to seven competitors and see what they are doing on #YouTube, from their tags and #keywords to the #content they deliver. Read the comments under their videos.  5. Tell stories storytelling works for #viewers who want to be entertained and those who want to learn. Explore how to convey your story in a unique and interesting way that your #viewers will appreciate (i.e., keep watching). Tip: no matter how long the #video, think of it as a story both in the narrative and on-camera presentation.  6. #CollaboratePartner with like-minded people who share a similar vision and purpose as your #brand to tell their stories.  Tip: treat these partnerships as #collaborations, not #influencermarketing. The latter is all about getting new eyeballs on a product or service. Guest #collaborations are more likely to create a feeling of shared values or feel authentic.  7. Create longer #videosA #shortervideo needs a bigger #viewership to get the same total watch time as a #longervideo with fewer #viewers. Tip: Think about how to extend some of your existing but underperforming #shortvideos. Once you publish the #longervideo, make those #shortvideos private or delete them altogether.  8. Use #YouTubeanalyticsExamining your #YouTubeanalytics lets you get an awesome insight into both the micro and macro #views of your #videos and your channel. You can see #viewership in days, times, etc.   Then, you can go back and see the #content around those timestamps to assess what might not be working. You can take that information to revise those #videos and to improve future #videos. Increase your #viewers’ watch time Enhancing your watch time is a surefire way to be more attractive to #YouTube’s algorithm. As a result, your videos are more likely to surface in recommendations and #searchresults. It may take some time to implement everything, but you should start to see a healthy spike when you work on them one by one. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------ --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Instagram is a great platform for influencer marketing and advertising, but it’s not easy to build #organic clicks or conversions. That’s because it doesn’t allow clickable links in captions, which limits traffic-building capabilities. Yet, hard doesn’t mean impossible. Here are a few definitive steps to start seeing higher converting traffic from your #Instagram channel:  1. Create eye-catching content While content quality is crucial for any tactic, it’s actually fundamental for #Instagram. You want people to stop scrolling when they see your update – otherwise, nothing else that you do to get clicks matters. You need “scroll-stopping” content – eye-catching enough for people to pause from scrolling their feeds to see your post and read your caption. Like all good content, its creation involves a lot of brainstorming, competitive analysis, and experimenting. #Instagram content also requires you to improve your image and video editing skills. Trying new visual content creation and editing apps could make all the difference. 2. Use your CTA in the caption The good old conversion rate optimization (CRO) rule here works: Most people won’t think to do something unless invited. This guideline is especially true for #Instagram, where people are used to scrolling and liking,  not looking for links to click. So don’t forget to invite your followers to “click a link in the bio” but make it natural and meaningful.  You don’t need to do a CTA for each and every #Instagram update. If you are updating your channel daily, invite some clicks once a week. 3. Get your #Instagram content featured Other users featuring your content won’t bring direct links, but it will get clicks to your profile page, including your link. Chances are many of those profile visitors will be curious enough to click your link. You may want to craft your bio in a way to prompts curiosity and invites a click to generate more traffic. To get your content featured more on #Instagram, spend time to get to know your following and build your community. In any niche, there are #Instagram accounts curating creative images and videos through unique hashtags. They repost selected #Instagram updates that use those hashtags. To identify those content curators and target them regularly, know those accounts and hashtags. 4. Create clickable stories Apart from the bio link, #Instagram stories are the only place where you can add clicks. To qualify for clickable stories, you need to:   Have at least 10,000 followers   Verify your Instagram account Once you qualify, you will see an option to add a URL when you add a new story. Clickable stories take viewers directly to your link once they tap it or slide up.  5. Optimize the landing page for #Instagram users Finally, an often missed step in any traffic-generating strategy is, surprisingly, optimizing that traffic for conversions. Here are a few ways to make the most of your #Instagram traffic: Mobile devices Obviously, most #Instagram users are using the app, so expect most of your #Instagram traffic to come from mobile devices. Make sure your landing page looks good on a mobile device and loads fast too. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, m --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Audience #Content #Marketing Reach a Wider Audience? And Step Up Your Content Distribution Strategy? You’re confident the content you created is valuable, so why don’t you see the traffic and conversions? The problem often comes down to distribution. But what about new visitors? Where are they? Content distribution is a crucial part of the content promotion strategy that focuses on promoting your content to your target audience through various media channels. It primarily includes three content distribution networks: 1. Owned Media: This consists of any web property that you own, such as your website, blog, mobile app, newsletter, social media accounts, etc. 2. Paid Media: Any channel that you pay to amplify the reach of your content. Paid content distribution includes all paid ads, social media ads, influencer marketing, remarketing, etc. 3. Earned Media: Getting your content amplified through third-party sources, such as press coverage, guest articles, organic social shares, ratings, reviews, etc. Let’s look at each of these content distribution methods in detail. Owned Content Distribution Brands have complete control over owned media (except for their third-party platform accounts). Here is how you can use different owned media to your benefit: 1. Website Before creating content for your website, you need to have a content strategy in place. Experiment with formats such as audio, video, and other rich media, to gauge which format is well received by your audience. 2. Email Marketing Email marketing is a preferred marketing channel by marketers everywhere, so much so that 59 percent of B2B marketers opine that email is the most effective medium to generate revenue. Paid Content Distribution Think about this for a minute — have you evaluated where your metaphorical highway is and where it leads? How can you better guide your traffic and optimize every inch of your site? Let’s look at different types of paid content distribution: 1. Influencer Marketing Influencer marketing is all about reaching out to influential people with huge followings, to promote your brand on social media. These experts are commonly known as micro-influencers. 2. Remarketing Remarketing or Retargeting is an effective advertising technique that reconnects with users who have visited your website. This form of cookie-based advertising through ads placed on other websites or social media creates a strong brand recall and keeps your brand and content fresh in users’ minds. Earned Content Distribution The true test of how good your content is, is in how many organic, third-party shares your content gets across various earned media channels. Earned content distribution is particularly tricky as your content will be featured on other publications only if it is remarkable and meets their guidelines. The key to getting others to talk about you is to start cultivating relationships with influential people and publications within your industry. Over time, you can share each other’s content and attract a broader audience. Here are a few examples of earned content distribution: 1. Guest Posts When you build relationships with renowned thought leaders, publications and complementary brands in your industry, there is a possibility to get featured on their websites. 2. Organic Sharing When you create content of any type, add a call to action asking your readers to share it within their network. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

1. Licensed #Digital #Marketing Master ™ What’s it all about? How do you reach customers? How can traditional and #digitalmedia work together to create a water-tight #campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice. The goal is always to keep things clear and actionable. 2. Licensed #Digital #Marketing Specialist ™ You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Licensed #Digital #Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced #marketing methods, adapting to a changing #marketplace, learning unique #webcultures, #reductivemarketing methods to avoid, and more. 3. Licensed #Digital #Marketing Expert ™ When you've got extensive experience with #digital #marketing down, but are ready to enhance your knowledge of advanced concepts through extensive #training and #education, look towards the Licensed #Digital #Marketing Expert course. In this course, you'll learn more advanced concepts and strategies of #digitalmarketing, such as content #marketing, #marketpositioning, #reputationcontrol, and more. 4. Licensed #Digital #Marketing Professional ™ When you need to know the ins and outs of some of the biggest #digital platforms out there, this is the course for you. The Licensed #DigitalMarketing Professional course teaches you the format, culture, functions, and more websites and platforms like Google, Facebook, LinkedIn, and more. 5. Licensed #SearchEngineMarketing Professional ™ You hear the terms endlessly. #SEO and #SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is #searchenginemarketing? In reality, it's all around you. Have you ever used #Google? #Bing? #Yahoo? Then you must wonder how the search engines seemingly pull this website out of nowhere. In reality, there's much more to it than you may think. That is #searchenginemarketing. This course covers everything you need to know, from the basics to the nitty-gritty details. Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern #marketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Are you an #Entrepreneur who wants to extend his/her #business by starting new ventures, improving #business intelligence, or are you looking for communicating with a large number of customers in less time? Or are you a Start-Up owner who wants to be ahead of the game? Then #Digital #Marketing will help you grow your #Digital #Entrepreneurship. With our Mentoring Program, we will work together on YOUR business and teach you the essential skills to be successful in the online world. As an #Entrepreneur or #Business Owner, you will be able to take the cutting-edge Mentoring program we provide to boost your existing #Marketing and Sales #Strategy. Gain more experience with knowledgeable Professionals to provide opportunities to learn and develop skills that can help you move forward in your #Entrepreneurship. Promote your progress in #Digital #Marketing with certainty and confidence and pull through the roadblocks holding you back with Personalized Guidance from years of experience. This extensive, in-depth Mentoring Program takes you through all the basics, helps you explore the buyer journey, and stays grounded in practice, keeping your #business goals clear and attainable through perseverance and intelligent design. Comprehensive 3 months of Mentoring Program for your #Business:  • Introduction to #Digital #Marketing  • #Content #Marketing  • Social Media #Marketing  • Search Engine Optimization (#SEO)  • Paid Search (#PPC) Using Google #Ads  • Display and Video A#dvertising  • Email #Marketing  • Website Optimization  • Analytics Using Google #Analytics  • #Digital #Marketing #Strategy WHO SHOULD ATTEND?  • #Entrepreneurs who want to be more entrepreneurial  • Small #business owners who may or may not want to stay small  • Traditional #marketers and #marketing executives who want to play a bigger, sharper game  • #Entrepreneurs who are looking for guidance from #Digital #Marketing #Experts  • #Business owners who would like 1:1 Mentoring focused on their own #Business  • #Entrepreneurs transitioning from traditional #Marketing to #Digital #Marketing  • Whoever needs to create and apply a #digital #marketing #strategy for their organization  • #Business owners who feel overwhelmed or stuck in building a successful #strategy for their #Business  • Start-Up owners who want to be ahead of the game  • Anyone in #business who wants to show the world what they can do #CERTIFICATIONS Upon completion of the course, attendees will become certified as a #Digital #Marketing Master For #Entrepreneurs™, recognized worldwide. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #market --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

If you want to help spread the word of #marketing easily and efficiently in the #digital world, look no further than the International Institute of #Digital #Marketing ™ registered training partner program.  This allows you to host courses from the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™, giving you the freedom to facilitate your course your way. This program was created so the values and knowledge of the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ can be taught by a wide range of professionals, and spread to as many people as possible. The program #certifies training providers with a way to teach the courses offered by the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™. We take great care in their courses, utilizing many years of experience in the field of #digital #marketing to create curriculums that resonate with learners, offering quality lessons and education on #marketing in the new, #digital age. Not only will you be representing the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™, but we’ll also be representing you, as well. Registered training provider #certificates are renewed every year and focus on the quality of your training above all else. This means that even as a small training provider, you can host the international INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ courses for your students. So how are Registered Training Partners evaluated?  We utilize a rigorous evaluation process for allowing training providers the ability to host the courses offered. The evaluation focuses on quality, reading into the submitted course #content, and lesson plans. We ensure that we are proud to be represented by the training provider, and yearly re-evaluate our partnership to ensure that our quality standards are being upheld. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

While content marketing tactics and times change, one thing remains constant – people and their behavior. That’s why psychology triggers are invaluable. They get into the essence of unchanging human behavior. By anchoring your B2B strategy on human psychology, you will attract and convert more members of your audience. Here 5 B2B lead-generation psychology principles to follow. Principle 1: Reciprocity One good turn deserves another. You’ve heard this adage. It stems from a deeply entrenched human inclination to respond to a positive action with another positive action. When someone does something nice for you, you feel obliged to return the favor. • Produce free stellar content: Generously give prospective customers free ungated content with no strings attached. Make sure the content is valuable and entertaining. Principle 2: Scarcity Fear of missing out or FOMO is one of the oldest marketing psychology principles. Nobody wants to miss out. It’s a bitter sinking feeling people avoid at all costs. • Run limited-time offers: Open-ended campaigns don’t compel prospects to act. But when people know the offer isn’t forever, they are more likely to act immediately. • Display a countdown timer: It’s one thing to be told the time an offer ends, but it’s another to see the clock ticking. It can create a physical reaction. Prospects act instinctively to grab the offer. Principle 3: Authority Another psychological trigger you can leverage is authority. Authority is the tendency for people to respect and follow the recommendations of experts or people more knowledgeable than them. • Certifications: On your landing page, display any certifications your brand has earned. • Influencer endorsements: If you’ve worked with industry leaders, ask them to endorse your brand. Showcase their seal of approval on your site or other marketing materials. • Experience: Got vast experience in your field? Don’t let it go to waste. Infuse your veteran credentials into your content. Experience and longevity prove your authority in your space. Prospects are likely to take your word more seriously. Principle 4: Novelty People want to dump the old and drape the new. Everybody loves to keep up with the latest trends in town. • Improve your products: Don’t let product design stagnate. Improve your products. Once you do, make noise about it in your landing pages and email campaigns. • Invent trailblazer lead magnets: If you promote the same lead-gen resources your competitors use, prospects ignore you. To stand out, chart a new trail. Walk where nobody in your space has ever walked. Then package your solution as a lead magnet. Principle 5: Liking • The concept of liking in marketing revolves around people swayed by people they like or who have traits they admire. Here’s how to massage the liking principle into your lead generation campaigns. • Tap into influencer marketing: Partner with influencers who are admired or loved by your target audience. You don’t need to focus on pricey celebs who have millions of followers. • Build a likable brand: Strive to cultivate likability. From your website colors to social media posts, from blog articles to emails, from the handling of negative reviews, appear friendly. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#agilesales #businessagility  #Agile #Sales takes project management strategies from the IT world -- such as #sprints, #daily stand-ups, and constant iteration -- and applies them to selling. This methodology helps sales teams be more FLEXIBLE, DATA-DRIVEN, AND EFFECTIVE. Through the International Institute of #Digital #Marketing’s #Certified #Agile #Sales course, you’ll learn about how #Agility can benefit the ART OF #SALES, how to implement the #Agile mindset into an organization that provides products and services, and how to weather a rapidly evolving #market. Without a proper introduction and the right foundation, learning any new skill is difficult and harder to achieve. The Introduction to #Agile Sales lesson will lay down the stepping stones for you to bring #Agile into your organization, and teach you why we’re here, how we adapt, and more.   What MAKES UP #AGILE #SALES? What is the mindset needed for proper implementation of #Agile into teams focused on providing products or services? The What Makes Up #Agile #Sales lesson teaches you the essential components of #Agile #Sales, FROM CHANGING MINDSET, TO THE IMPORTANCE OF ADAPTATION, INTERNAL OPTIMIZATION, and more. Arguably the most important aspect of #Agile #Sales is the IMPLEMENTATION-- effectively and efficiently implementing #Agile into your team, done properly, can LAY THE GROUNDWORK for your team to be #Agile. The Implementation lesson covers how to implement #Agile, the tools you can use to transition from your previous methodology into #Agile, the importance of working together during the transition, and the risks & considerations. There’s more than one way to approach #Agile, and this holds true in #sales. The Understanding Approaches lesson covers the different approaches to #AGILE, #SCRUM, COVERING SCALING #AGILE for large #sales teams, and the artifacts and practices that are needed for proper implementation. This course covers everything you need to know to successfully implement #Agile into your #SALES TEAM. #AGILE #SALES is part of the natural evolution for #Sales teams. It allows you to balance data, people-work balance, and a stable workflow to achieve stability, and flexibility for the ever-evolving #market Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Have you ever heard a sales leader or business exec disparage #contentmarketing as “arts and crafts” or wonder about its business value? You aren’t the first. The myth that content marketing is some nebulous, feel-good, unmeasured thing gets told all too often. But why? The business purpose of #content marketing is literally written into its DEFINITION: HOW TO ALIGN CONTENT MARKETING AND BUSINESS GOALS Instead of setting something like brand awareness as THE goal, think of it as one step toward a #business goal. And what’s the business goal of #contentmarketing? To drive profitable action. What counts as a profitable action? Let’s explore. To be useful (and measurable), content marketing goals must be specific – and match a meaningful #business goal your company is working toward. Businesses care about three things: Sales Savings customer LOYALTY, retention, and cross-sales Choose goals that support one of those three things and you should have no problem communicating how #contentmarketing contributed to the business goals. Here are several business-related possibilities to consider when setting your content marketing goals. SUBSCRIBERS When it makes sense: Focus on lead-related goals if your business sees #content marketing as a tool for the SALES TEAM – to help find or qualify new prospects or to help nurture leads through the funnel. PROFITABLE ACTIONS TO TRACK: Measure content’s impact with form and LANDING PAGE conversion rates, downloads, and percentage of marketing- and sales-qualified leads. CUSTOMER SUPPORT AND LOYALTY Though many think of content marketing as a top-of-the-funnel play, content can work to reinforce the customer’s decision after the sale. HOW-TO AND ACTIVATION CONTENT can help make sure the customer gets value from the purchase – and is likely to buy again. When it makes sense: Focus on CUSTOMER SUPPORT CONTENT when reducing support costs is a priority (i.e., high volumes of support calls), when the business struggles to secure repeat business, or when upselling product options and add-ons is a priority. Profitable actions to track: Measure the impact by the percentage of existing customers who consume content, reduction in the number of support calls, number of repeat customers, revenue from upselling, customer-retention rate, change-in-churn rate. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Agilemarketing is a tactical #marketing approach in which #marketing teams collectively identify high-value projects on which to focus their collective #efforts. The old methods just don’t cut it anymore. It’s time to step up and change with the world-- #agilemarketing is your gateway. Through the #InternationalInstituteofDigitalMarketing’s #certified #agilemarketer #course, you’ll dig deep into the history of #marketing, and how it’s #evolving with the world, into #agilemarketing, methods of bringing #agile to your #marketingteam, which will fit right for you, and how to maintain a steady hand to ensure the longevity of the #implemented systems. In an introduction to #agilemarketing, you will learn the basics of #agilemarketing. You will learn the differences between #agilemarketing and #traditionalmarketing, how it applies to the #digital world, how #agile can benefit #marketing specifically, and more. Discover the possibilities of #agilemarketing and the power of applying #agile outside of it. The lesson will cover the new age of #marketing and #agile in the #marketing context. In approaching #agilemarketing, you will learn of various types of #agilemarketing, from #Kanban, #scrum, to #SAFe and more. You will learn the differences between these, which works best for you, as well as how to #implement them successfully within your team. The lesson will cover the #traditionalagilemarketing approach, #Kanban, scaling your #marketing, and the #agilemarketing hybrid model using a combination of #frameworks. In tools & how to utilize them, you will learn about the various #tools at your disposal and how they can help, how you can use them, and how they can help you maintain #agility within your team. You will learn the importance of #sustainablepractices, how the #tools apply differently depending on your approach, and more. The #lesson covers different #tools, #implementingtools in a natural way, how #tools interact with different approaches, and longevity. In #marketingintegration with its teams, you will learn how to work closely with and #integrate aspects of, it teams, and how to sustainably cultivate a relationship with them. You will learn the importance of understanding its teams and the role they play in #agilemarketingteams, and how to create an #organicflow of information and delivery between teams. The #lesson covers #understandingintegration, how to #integrate, hurdles & #challenges, and #maintainingcommunication. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

What is content repurposing? By repurposing content, you refresh, transform, or recycle existing #content. It works with a lot of formats: ads, blogs, data visualizations, infographics, videos, webinars, etc. Successful repurposing requires some imagination and practice, but it usually isn’t as labor- Intensive as the original creation. What are the repurposing criteria? Repurposing is not something you can wing, at least if you want to do it successfully. Here’s what you should decide: ● Determine your goals ● Detail your channels ● Identify content repurposing criteria Once you have your criteria, you can plan how to #repurpose content and reach new audiences. What are some #content repurposing options? I’ll walk you through some of the top ways to transform posts and videos, along with some content repurposing examples for inspiration. 1. Blog posts Blog posts often present good repurposing opportunities. It works well for high-performing posts with outdated content or old SEO targets. You can repurpose them with minimal updates of data, news, and best practices. 2. E-books and white papers Speaking of combining blog posts, e-books, and white papers are great for repurposed #content and lead generation By hosting all the content on the topic in a single format, your audience doesn’t need to look elsewhere. It’s a helpful tool to generate leads. But if you gate the content, make sure to offer additional value, not just a repackaging of free #content. You also may even want to sell it to expose it to a wider audience searching for books on the topic. 3. Infographics You don’t have to limit your repurposing to text-based transformations. Since my company is about data visualization, we often turn text-based #content into infographics. It appeals to a visually-oriented audience. The key to repurposing content into an infographic is knowing what to keep and what not to. Headers become sections of the infographics. Text gets condensed into bullet points or icons. 4. Newsletters Yes, you can send a roundup of your latest blog posts, but that probably isn’t enough to keep your email recipients engaged with your brand. Instead, #repurpose existing #content to send them a more tailored email. 5. Presentations Boring slide decks are commonplace. But you can jazz up a presentation by repurposing #content. Already have charts and graphs for a blog or social media on the topic? Use them in your presentation to recap or illustrate important stats. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Backlinks have a big impact on search engine rankings, according to 58% of #SEO pros surveyed for u SERP’s The State of Backlinks in 2021 report. Many content marketers, though, find link-building to be a challenging task. If you fall into that category or are just looking for a refresher on legitimate link-building tactics, I’ve got you covered. 3 types of links First, let’s look at the three categories of legitimate links: ● #Backlink: An external website links back to one of your content assets (i.e., blog post, infographic) or your general site. ● Internal link: One page on your site includes a link to another page on your site. (Internal links are not as valuable as external links, but they help Google understand your site’s structure, which can be helpful for #SEO. They also are crucial for on-site engagement and decreased bounce rates.) ● External link: A page on your site includes a link to a relevant third-party site. (In the fledgling years of #backlinking, relevancy didn’t matter, but it does now.) Your external links count as #backlinks for third-party sites. Follow vs. no-follow Not all links are created equal. Just like internal and external links have different effects, follow and no-follow links connect to external content but are wildly different in terms of what they do for your #SEO. ● Follow links are legitimate external or internal links to your website – exactly what you want in your backlinking efforts. ● No-follow links are applied on the back end with the code, rel=“nofollow”. You can see it in the linking URL. That little piece of code tells search engines not to follow the link – meaning that the linked page won’t receive any direct benefits from this link. Why would a website use no-follow links? ● Untrusted content: Most no-follow links are designed to protect the publishing website. For example, it’s common practice on sites where the comments section allows users to post links because those links could connect to spammy or abusive content, which the site doesn’t support. ● Links that don’t need to be crawled: As Google crawls (indexes) your site, it evaluates the following links. If your site includes links to pages that have nothing to do with search (think password-protected sections), you don’t want Google to waste its limited time crawling those pages. A no-follow is important to include. ● Paid links: Google and other search engines go a long way to ensure that #SEO isn’t a pay-to-play game. Thus, if a site is paid to include a link, the link should be classified as no-follow. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Billions of emails are sent every year. Despite the rise of social media and other messaging channels, email marketing is still on the rise. For businesses that want to attract and retain customers, email marketing campaigns are crucial. In fact, 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. With these facts and figures in mind, 1. Set goals that are smart The first step in starting any campaign is to identify your brand’s goals. Each email you send, each tagline you develop, should result in an end goal that can be measured and tracked over time. Each goal you set for your campaign should be specific, measurable, achievable, relevant and time-based. By ensuring that your goals can be tracked and tested, 2. Create a targeted email list In order to reach the right set of people for your brand,you need to make sure you know your audience and that you are utilizing a targeted email list. 3. Think about your email sender name and subject lines Some of the simplest features of your email hold the most importance and value when it comes to your campaign’s success rate. For starters, your email sender name is especially significant because it’s what catches your reader’s attention. It is often the first thing people consider when deciding to open an email. Try sticking to your company’s name and refrain from using a person’s name or “do not reply” address. Take a look at how you’re approaching your email subject lines. Your email’s subject line is the next giveaway for your audience to decide whether to open your message. 4. Feature interesting and relevant content When it comes to email copy, be sure to keep things simple and straightforward. Get to the point and draw your audience in with personalized content that includes eye-catching images and ends with an effective call-to-action. Just as you should avoid spam trigger words when developing your subject lines, follow the same protocol. Spam filters actually scan the entirety of your emails, so it’s important to keep that in mind when sitting down to write out the messages for your marketing campaign. 5. Try out different layouts and formatting strategies Once you’ve determined what content you will feature in your email marketing campaign, take the time to play around with different layouts and formatting strategies for your messages. Your visual appearance greatly impacts how your audience will engage with your brand. Members of your audience are more likely to be drawn to read through emails that are user-friendly and meet a certain standard of aesthetics. 6. Be aware of email marketing regulations and compliance requirements When considering email marketing as an outreach tactic, it’s important to understand the rules and regulations that can turn your company’s innocent approach into a legal nightmare if not obeyed. the can-spam act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe. The last thing you want to deal with is the potential fines your business can face by failing to follow the compliance terms of the can-spam act. 7. Use data and analytics insights to track your progress Sending your email is not the final step in the journey of your email marketing campaign. Once you’ve secured a target audience and created a message full of interesting and engaging content, the next step is to test and track every aspect of your email marketing campaign so that you can gain helpful insights based on real Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop the International Institute of #DigitalMarketing ™. What’s #DigitalMarketing all about? How do you reach #customers? How does it differ from #traditionalmedia, and how can the new and old work together to create a water-tight #campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the #basics, helps you explore the buyer journey, and stays rooted in #practice, keeping goals clear and attainable through perseverance and intelligent design. INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™™ Licensed #DigitalMarketing Master™ course is for #traditionalmarketers and #marketingexecutives who want to play a sharp game, #marketingmanagers and senior management, IT managers, small business owners, entrepreneurs, and anyone in #marketing or #business who wants to show the world what they can do. It is an introductory course to bring you into the #digital world, and show you, from start to finish, what to expect, and how to perform at the top of your game. The course is broken up into three sub-courses, #ContentMarketingMaster, #MarketingStrategyMaster, and #PaidMarketingMaster. With a #ContentMarketingMaster, you are shown how to create and tailor #content to capture audiences in the #DigitalAge, through visual means like images and videos, as well as #blogposts and #socialmedia. With a #MarketingStrategyMaster, you are taught how to position yourself in the #market, the essential, foundational concepts of #marketing digitally, and how to utilize data and analytics. With #PaidMarketingMaster, you’re shown the basics of #paidmarketing, such as video and #bannerads, #searchengineads, and more. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Licensed #Digital #Marketing Specialist ™  You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Licensed #Digital #Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced #marketing methods, adapting to a changing #marketplace, learning unique web cultures, reductive #marketing methods to avoid, and more. The #Digital #Marketing Specialist™ is for traditional #marketers and #marketing executives who want to enhance their #digital #marketing, marketers who want to build on what they learned in the #Digital #Marketing Master course, those ready to adapt to the new world of #marketing, and small business owners who want to grow or mature into their niche. The #Digital #Marketing Specialist™ is for traditional #marketers and #marketing executives who want to enhance their #digital #marketing, marketers who want to build on what they learned in the #Digital #Marketing Master course, those ready to adapt to the new world of #marketing, and small business owners who want to grow or mature into their niche. The course is broken up into three sub-courses, Advanced #Marketing #Strategy Master, #Branding Master, and Culture #Marketing Master. Advanced #Marketing Strategy Master covers advanced strategies for #marketing in the #digital world, covering wildly changing #markets and more. #Branding Master teaches you all the high-level specialized information you need to know to expand your #brand in the #market. Finally, Culture #Marketing Master teaches you the culture and rules of different #marketing platforms and websites, from Twitter to Facebook and more. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Licensed #DigitalMarketingExpert ™   When you've got extensive experience with #digitalmarketing down, but are ready to enhance your knowledge of #advanced concepts through #extensivetraining and #education, look towards the Licensed #DigitalMarketingExpert #course.   In this course, you'll learn more #advanced concepts and #strategies of #digitalmarketing, such as #contentmarketing, #marketpositioning, reputation control, and more. Within this #course, you’ll learn how to #developcontent in an #organic and effective way, utilize online video through different #socialmediachannels and how to stay engaging, how to utilize #software like Photoshop to #createcontent that grabs consumers attention, and how to position yourself within the #market and hold firm through rapid changes. This #course is for #marketers and #marketingexecutives who want to know the ins and outs of #DigitalMarketing, those who need to know how to save face through heavy criticism and maintain reputation control, those who are shifting from #traditionalmarketing to #digital, and high-level #marketers in charge of handling critical #brands. This #course is broken down into three sub-courses.  These courses are #AdvancedContentMarketingMaster one, two, and three. These are broken up so that you can choose exactly what you need. If you’re new and need the whole package, you can enroll for the entire #course, which is made up of all three sub-courses. That way, you get a complete comprehensive experience. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Licensed #Digital #Marketing Professional ™   When you need to know the ins and outs of some of the biggest #digital platforms out there, this is the course for you. The Licensed #Digital #Marketing Professional course teaches you the format, culture, functions, and more websites and platforms like Google, Facebook, Linked In, and more. You’ll learn the ins-and-outs of #marketing on the biggest websites out there, how to appeal to users of the specific websites, and the individual value of each, how to stand out among the many #brands in ways specific to each website, how to use different websites’ #advertising tools, and learn the culture of the different websites.   This course is primarily for #marketers and #marketing executives who want to know the ins-and-outs of #marketing on specific websites, those who wish to know the culture, layouts, and relevant information of the highest-traffic websites out there, and #marketers who have yet to collect data on specific websites with high potential for #marketing. This course is broken up into three different sub-courses, WEBSITE #MARKETING MASTER one, two, and three. These allow you to choose exactly what you need to learn to achieve your goals or give you the option for a complete, comprehensive experience if you choose the full course. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Licensed Search Engine #Marketing Professional ™  You hear the terms endlessly. #SEO and #SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine #marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull this website out of nowhere. In reality, there's much more to it than you may think. That is search engine #marketing. This course covers everything you need to know, from the basics to the nitty-gritty details. You hear the terms endlessly. #SEO and #SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine #marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull this website out of nowhere. In reality, there's much more to it than you may think. That is search engine #marketing. This course covers everything you need to know, from the basics to the nitty-gritty details. This course is aimed towards #marketers and #marketing executives who want to know the ins-and-outs of #marketing through search engines, those who wish to know how to utilize data and #analytics gathered from organic and paid searches and those who are just learning of #SEO & #SEM. The course is broken up into three sub-courses, #SEO & #SEM MASTER I, #SEO & #SEM MASTER II, AND #SEO & #SEM MASTER III.   The first course covers what #SEO & #SEM is, how to use them effectively to increase the reach of your #brand, and how to cultivate a wider audience using it.   #SEO & #SEM MASTER II covers how to place budget and effort in the right places, how to use it to its full potential, and how to harvest and use their relevant analytical data.   Finally, #SEO & #SEM MASTER III covers how to make #SEO work for your #brand through good user experiences and enticing #content, as well as adapting existing #marketing methods to work with #SEO & #SEM. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Marketing in the current world requires #content creation. Whether it’s videos, blogs, social media posts, articles, pictures, or anything else, to catch consumer’s attention, you need to have #content that sets you apart, things they can share and look at. This course teaches you what you need to know for creating #content, how to utilize it in #marketing, how it helps, and more. https://thedigitalmarketinginstitute.... #Marketing in the current world requires #content creation. Whether it’s videos, blogs, social media posts, articles, pictures, or anything else, to catch consumer’s attention, you need to have #content that sets you apart, things they can share and look at. This course teaches you what you need to know for creating #content, how to utilize it in #marketing, how it helps, and more. You’ll learn the basics of #content #marketing through real-world examples and practice with multiple different #content types, like blog posts, images, videos, and more. You’ll also learn how to utilize email for #marketing, using it to create powerful, engaging, and aesthetically pleasing email #content, for use with promotions and general #advertising. Finally, you’ll learn the basic hands-down of #content #marketing and its use cases in different contexts.  The course was designed with several people in mind; traditional #marketers and #marketing executives who are looking to play a larger, sharper game, #marketing managers and senior management wanting to move forward into the modern world, IT managers, and small business owners just entering the world of #digital #marketing. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How do you manage paid #marketing? How can you make the most of your #investments with #advertisements, whether page #ads or video? What about the ever-elusive #SEO and #SEM? The Paid #Marketing Master sub-course covers all you need to know about paid #marketing and more. https://thedigitalmarketinginstitute.... This course covers paid #marketing management, how can you make the most of your #investments with #advertisements, whether page #ads or video, how to utilize the ever-elusive #SEO and #SEM, and more. The Paid #Marketing Master sub-course covers all you need to know about paid #marketing.  You’ll learn what #SEO & #SEM is and how to use them effectively to increase the reach of your #brand. You’ll understand Google #Ads, how to use them, and utilize them to their full effectiveness. You’ll learn what display ads are, how to make them, and how to use them most effectively. Finally, you’ll learn how to balance the budget while maximizing the value of your #advertising strategy. The course was made for those who need to create and apply a strong monetary strategy for their organization, and properly utilize paid #advertising in the current #digital age. Those needing to learn the basics of paid #digital #marketing techniques, and anyone in #marketing or #business who wants to show the world what they can do. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#IIDM puts forth the energy, devotion, and strength to make #Digital #Skills and the principles of #Digital #Marketing available and accessible to anyone and everyone who needs to develop their #marketing skills in the #digital age. We work to achieve this through our four core values. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Advanced #Marketing #Strategy Master sub-course is for you, covering wildly changing #markets, what to avoid, slash and burn #marketing methods, the importance of customer trust, how to utilize sponsored #content, and more. https://thedigitalmarketinginstitute.... You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Advanced #Marketing #Strategy Master sub-course is for you, covering wildly changing #markets, what to avoid, slash and burn #marketing methods, the importance of customer trust, how to utilize sponsored #content, and more. This course will teach you all about sponsored #content and affiliate #marketing, how to utilize it, and how it can help #advertise products and build your #brand’s reputation. It goes over harmful #marketing methods that are ultimately reductive and should be avoided, and advanced #marketing techniques that require more time, effort, and skill to accomplish than more basic ones. This course was designed chiefly with those who have completed the #Digital #Marketing Master course in mind, as it builds upon many of the concepts and ideas explored there, but it is not exclusionary for those needing to develop more advanced #marketing strategies within a #digital #marketing concept. Anyone is welcome to become an expert in #digital #marketing strategy. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How do you establish a #brand? How do you make it so everyone can see your #marketing philosophy and immediately know that it’s you? This sub-course will teach you everything you need to know on how to make your #brand recognizable in the #digital world. It will cover how to thrive in existing #markets, how to own a niche, and how to grow in such a big #digital world. https://thedigitalmarketinginstitute.... You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Licensed #Digital #Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced #marketing methods, adapting to a changing #marketplace, learning unique web cultures, reductive #marketing methods to avoid, and more. Through this course, you’ll learn how to thrive in #markets that are already occupied or otherwise filled, through building #brand loyalty and concise, concentrated efforts, as well as how to reach a specific audience so that your #brand can grow within, building different strategies to match. It enables you to find a loyal audience and stand out among the grain. This course was designed with those in mind who are ready to adapt to the new world of #marketing, as well as small business owners who want to grow or mature into their respective #markets. It is a perfect fit for those who want to establish a #brand in the #digital age. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

While content marketing tactics and times change, one thing remains constant – people and their behavior. That’s why psychology triggers are invaluable. They get into the essence of unchanging human behavior. By anchoring your B2B strategy on human psychology, you will attract and convert more members of your audience. Here 5 B2B lead-generation psychology principles to follow. Principle 1: Reciprocity One good turn deserves another. You’ve heard this adage. It stems from a deeply entrenched human inclination to respond to a positive action with another positive action. When someone does something nice for you, you feel obliged to return the favor. • Produce free stellar content: Generously give prospective customers free ungated content with no strings attached. Make sure the content is valuable and entertaining. The more you give, the more they will feel indebted to your brand. By the time you offer them gated content, they won’t hesitate to give you their details because you’ve front-loaded the relationship with generosity. Principle 2: Scarcity Fear of missing out or FOMO is one of the oldest marketing psychology principles. Nobody wants to miss out. It’s a bitter sinking feeling people avoid at all costs. That’s one reason purchases skyrocket when their cart is about to close. Customers just can’t help themselves when a deal is about to disappear. • Run limited-time offers: Open-ended campaigns don’t compel prospects to act. But when people know the offer isn’t forever, they are more likely to act immediately. • Display a countdown timer: It’s one thing to be told the time an offer ends, but it’s another to see the clock ticking. It can create a physical reaction. Prospects act instinctively to grab the offer. Principle 3: Authority Another psychological trigger you can leverage is authority. Authority is the tendency for people to respect and follow the recommendations of experts or people more knowledgeable than them. • Certifications: On your landing page, display any certifications your brand has earned. Elevating your company in the eyes of prospects makes them more likely to complete the requested conversion – download a report, book an appointment, ask for a product demonstration, etc. • Influencer endorsements: If you’ve worked with industry leaders, ask them to endorse your brand. Showcase their seal of approval on your site or other marketing materials. • Experience: Got vast experience in your field? Don’t let it go to waste. Infuse your veteran credentials into your content. Experience and longevity prove your authority in your space. Prospects are likely to take your word more seriously. Principle 4: Novelty Let’s admit it. We hate being stuck in the same ol’, same ol’. Something in our psyche salivates when something new hits the market. People want to dump the old and drape the new. Everybody loves to keep up with the latest trends in town. • Improve your products: Don’t let product design stagnate. Improve your products. Once you do, make noise about it in your landing pages and email campaigns. Expressions like “new and improved,” “announcing,” or “give our new product a try” come in handy when crafting lead-gen copy. • Invent trailblazer lead magnets: If you promote the same lead-gen resources your competitors use, prospects ignore you. To stand out, chart a new trail. Walk where nobody in your space has ever walked. It’s not as difficult as you think. Experiment and develop a fresh way of doing a task your prospects struggle with. Or find a faster way to do something. Then package your solution as a lead magnet. Principle 5: Liking • The concept of liking in marketing revolves around people swayed by people they like or who have traits they admire. Here’s how to massage the liking principle into your lead generation campaigns. • Tap into influencer marketing: Partner with influencers who are admired or loved by your target audience. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Advanced #Content #Marketing Master II ™   When you’ve got the basics of #content #marketing down, but you need to expand your #skillset by creating content for the #digital world, this course is for you. This covers photoshop and how to utilize it, podcasts and similar long-form #branded information, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content.  https://thedigitalmarketinginstitute.org/ When you’ve got the basics of #content #marketing down, but you need to expand your #skillset by creating content for the #digital world, this course is for you. This covers photoshop and how to utilize it, podcasts and similar long-form #branded information, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. With this course, you’ll learn the depths of #marketing using podcasts and similar forms of audio #content, begin in photoshop, using image manipulation in your #marketing to enable eye-catching page #advertisements, and make full-form videos, whether instructional or entertainment and more. You’ll learn the ins and outs of the properties and quirks of hosting the video on different websites, how you can provide pockets of learning through podcasting, and how to create beautiful and engaging visual #content through photoshop. This course was developed with #marketing and #marketing executives who want to learn the highest level of #Digital #Marketing in mind, and any high-level #marketers in charge of handling critical #brands. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Advanced #Content #Marketing Master I ™ When you’ve got the basics of #content #marketing down, but you need to expand your #skillset with creating #content for the #digital world, this course is for you. This covers e-mail, blogs, videos, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. https://thedigitalmarketinginstitute.org/  When you’ve got the basics of #content #marketing down, but you need to expand your #skillset with creating #content for the #digital world, this course is for you. This covers e-mail, blogs, videos, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. Through this course, you’ll learn advanced methods of #content #marketing, and #content creation that requires more resources and time to create, with huge returns. You’ll in-depth rules and practices for e-mail #campaigns with care to regulation and making #content fit, how to make high-quality video #content for video sites like YouTube and various social media platforms, and how to establish a consistent and effective #brand through a more unified design language that speaks to consumers. This course was developed with #marketing and #marketing executives who want to learn the highest level of #Digital #Marketing in mind, and any high-level #marketers in charge of handling critical #brands. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Website #Marketing Master I ™ How can you use online video to assist your #marketing? How can you make the most of your investments with a wide variety of website #marketing options? This sub-course covers all of this and more, teaching you the strategies required to grab people’s attention through strategic #marketing placement. https://thedigitalmarketinginstitute.org/ Use online video to assist your #marketing, make the most of your #investments with a wide variety of website #marketing options. This sub-course covers all of this and more, teaching you the strategies required to grab people’s attention through strategic #marketing placement.   This course will lead you to develop a greater understanding of website #marketing, teaching you the significance of video in the #digital world and how to harness it, as well as utilizing #content to #marketing effectively, applying knowledge of proper placement, and more. You’ll learn how video has played an important role in #advertising since TVs were widespread, and how companies are utilizing this to greater effect now that the public has better access to them than ever before. In addition to this, the course will cover the different, more ‘out-there #digital #marketing methods that have a great return.   This course was developed with the #marketers in mind that are focused on website management, as well as #marketers who are not familiar with the workings of certain websites and less conventional #marketing methods. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Website #Marketing Master II ™   How can you use Google, one of the biggest tech companies around, to help you in #marketing? How can you use Twitter, one of the biggest social media platforms around, to help you in #marketing? In this sub-course, you will learn how to use these to your advantage, and how to find new opportunities with them as well.   https://thedigitalmarketinginstitute.org/   The Website #Marketing Master II course teaches you how you can use Google, one of the biggest tech companies around, to help you in #marketing-- how can you use Twitter, one of the biggest social media platforms around, to help you in #marketing. In this sub-course, you will learn how to use these to your advantage, and how to find new opportunities with them as well.   This course covers how to market for different websites in large use across the world. Google, being one of the largest tech companies in the world, is explored on the basis of #market reach, utilizing its different platforms, like Youtube and Google, for opening more and more opportunities for your #brand. The course also covers the massively popular social media platform Twitter, how many different organizations use it to increase the reach of their #brand organically, and how it can also be used to provide direct consumer interaction, communication, and assistance.   This course was made with existing and new social media #marketers in mind, those who may be experienced with #marketing for social media websites but might have yet to dip into the advanced side of things. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Website #Marketing Master III ™   #Marketing in the current world requires #content creation. Whether it’s videos, blogs, social media posts, articles, pictures, or anything else, to catch consumer’s attention, you need to have #content that sets you apart, things they can share and look at. This course teaches you what you need to know for creating #content, how to utilize it in #marketing, how it helps, and more.   https://thedigitalmarketinginstitute.org/   When it comes to Facebook and Linked In, there is a wealth of opportunities out there for businesses and individuals to spread the word about their #brand, so getting to know these websites can be incredibly beneficial.    This course teaches you the depths of #marketing for Facebook and LinkedIn, and everything that goes along with it. The course covers what the culture of Facebook is, who uses it, and how you can utilize it to reach new audiences, along with the basic principles and rules of the website. Finally, the course will go over LinkedIn, one of the most popular business-networking platforms in the world, and how to use it to spread the news of your #brand, creating connections, and reaching new customers and employees.   This course was made with existing and new social media #marketers in mind, those who may be experienced with #marketing for social media websites but might have yet to dip into the advanced side of things. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

It might seem a daunting task, or maybe even impossible, to keep up with the rapidly changing culture in the #digital age. Things that were #marketable only three years ago may be different now, and even humor can be seen as antiquated far faster than expected. Don’t fret, because the Culture #Marketing Master sub-course will teach you everything you need to know not only future-proofing your #marketing but also keeping up with the ever-changing culture of the #digital world. https://thedigitalmarketinginstitute.... It might seem a daunting task, or maybe even impossible, to keep up with the rapidly changing culture in the #digital age. Things that were #marketable only three years ago may be different now, and even humor can be seen as antiquated far faster than expected. Don’t fret, because the Culture #Marketing Master sub-course will teach you everything you need to know not only future-proofing your #marketing but also keeping up with the ever-changing culture of the #digital world. Through this course, you will learn how to adapt to new developments in the #digital world and thrive through them; Understand differences in culture on different websites, appealing to the identifiers and building #marketing around them; And utilize new technology as it appears, not only adapting to them but being able to use it to your advantage. The course was designed for those who spent much of their time away from the internet and may have trouble understanding a lot of the ins-and-outs of the culture of different websites, as well as the trends and common humor. This course will teach you the nitty-gritty of different websites’ culture and flow, to allow you to better utilize them for #marketing. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The third sub-course in Licensed #Digital #Marketing Expert covers high-level concepts in #marketing, those useful in practical situations, such as positioning yourself strategically in a #market, handling reputation by dealing with criticism, and stabilizing dire situations that may affect the well-being of the #brand. https://thedigitalmarketinginstitute.... The third sub-course in Licensed #Digital #Marketing Expert covers high-level concepts in #marketing, those useful in practical situations, such as positioning yourself strategically in a #market, handling reputation by dealing with criticism, and stabilizing dire situations that may affect the well-being of the #brand. Through this, you’ll learn how to position yourself in the #market for the greatest returns and #marketing opportunities, how to stabilize and control dire situations that may otherwise damage the reputation of the #brand, and how to build reputation and consumer confidence in your #brand through communication and management. You’ll be able to make yourself known through your #markets, bolster your reputation, and keep it. This course was created with the #marketers in mind who are in charge of handling very high-level, critical #brands. This covers the final aspects of #digital #marketing to prepare you for any situation you may find yourself in. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How do you manage paid #marketing? How can you make the most of your #investments with #advertisements, whether page #ads or video? What about the ever-elusive #SEO and #SEM? The Paid #Marketing Master sub-course covers all you need to know about paid #marketing and more. https://thedigitalmarketinginstitute.... Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull websites out of nowhere. In reality, there's much more to it than you may think. This is search engine #marketing. The #SEO & #SEM Master I covers everything you need to know on search engine #marketing, from the basics to the nitty-gritty details. This course will cover #SEO & #SEM, and how to use them effectively to increase the reach of your brand through a greater understanding of the workings behind it, how to use Google Ads and utilize them to their full effectiveness, and the differences between #SEM and #SEO, and what that means for you. The course is targeted towards marketers unfamiliar with #SEO & #SEM who need to create and cultivate a wider audience, as well as data analysts who need to learn #SEO & #SEM and how to use data gleaned from it. Upon completion of the course, attendees will have gained a basic understanding of #SEO & #SEM and how to utilize it themselves. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Understanding #SEO & #SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use #SEO & #SEM to their full potential and how to harvest and use their relevant analytical data. https://thedigitalmarketinginstitute.... #SEO & #SEM Master II ™ builds upon the knowledge gleaned from the previous course, expanding upon the uses and best practices for effectively utilizing #SEO & #SEM to the benefit of your consumers and your #brand, and how to read data taken from the campaigns. This course covers two important aspects to know; First, knowing #SEO & #SEM and utilizing #SEO & #SEM effectively is two entirely different things to master. Here you’ll learn how to use it to its full potential and garner the best returns possible. Secondly, with #SEO & #SEM, a major component of them are the analytics gleaned from their usage. It may seem intimidating at first, but in this chapter, you’ll have learned the ins-and-outs of the data and how to use it to your advantage. This course is for #marketers unfamiliar with #SEO & #SEM but who need to create and cultivate a wider audience for their #brand and data analysts who need to learn #SEO & #SEM and how to use data gleaned from it. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How do you manage #paid #marketing? How can you make the most of your #investments with #advertisements, whether page #ads or video? What about the ever-elusive #SEO and #SEM? The #Paid #Marketing Master sub-course covers all you need to know about #paid #marketing and more. This course will cover how to make #SEO work for you and your #brand through good user experiences and enticing #content, as well as adapting existing #marketing methods to #SEO & #SEM for greater reach and best returns. Making #SEO fit your #brand, your websites, and your products can be difficult at first. This aims to teach you how you can make #SEO work for you and your brand, as well as adapting it for your websites and the more technical aspects. How can you adapt your existing #marketing methods and strategies to fit #SEO & #SEM? How can your older methods be worked to fit into this new and opportunity-filled #marketing venue? This will teach you how it’s not so difficult after all. This course was developed for #marketers unfamiliar with #SEO & #SEM, as well as those looking for a way to transition into the new method while not having to reinvent the wheel. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#agilemanifesto​ #agilesalesmanifesto​ #agilesales​ Once #Agile​ bridged the gap between #softwaredevelopment and general team #management, it was sure to spread everywhere, from #marketing all the way to accounting. One place it may work better than you would first assume is #AgileSales​. So what does #sales need from #Agile​? Why should #Agile​ be implemented into #sales? It’s all about the people. A good #AgileSales team needs to be prepared to make sharp-turn decisions and able to #implement adjustments as they’re needed, from multiple perspectives, changing their approach when it's needed with no downtime. #Sales have been needing to break free of centralized decision making, allowing them to make changes independently, as a quick turnaround is needed. Important to note are the short cycles, as opposed to long-term quotas that only serve to cause stress and don’t factor in rapid #market changes. The focus remains on people and their #workflow and allowing them the ability to change direction as needed. Manifesto for #AgileSales​ We are uncovering better ways of achieving #sales​ by doing it and helping others do it. Through this #work we have come to #value: Individuals and #interactions over processes and tools (Quota retirement) Over comprehensive #documentation Customer #collaboration over contract #negotiation #Responding to change over following a #plan That is, while there is #value in the items on the right, we #value the items on the left more. While #Agile​ was created with #Softwaredevelopment in mind, only a few changes allow it to work for back-to-back #sales. This allows #sales leaders to create #highperforming #sales teams that are accountable, engaged, and creating great #results. The goals for achieving #Agility​ in your #sales are as follows; Prioritize creating #value for the client through valuable #insights and recommendations Welcome changing requirements, even late in a #sale. Harness changes as an #advantage. #Sales teams deliver progression around the buying cycle frequently (in weeks rather than months) Clients and salespeople must work together, if possible daily, through the #sale Motivated #sales teams are given the environment and support they need and trusted to act A face-to-face conversation is the most efficient and effective form of #communication #Progression around the buying cycle is the primary measure of #progress #Agile selling promotes sustainability, with teams able to maintain a constant pace indefinitely #Continuousattention to behavioral excellence and good #salesstrategy enhances #agility​ The best understanding of needs and positioning of #solutions emerges from #selforganizing teams The team reflects regularly on how to become more effective and adjusts accordingly Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #ins --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#A/B testing, also known as #split-run testing or #buckettesting, is the process that starts with a hypothesis that makes you believe that doing a small change to your ad will help you to improve the results. You have the control ad (A) and the one with a variation (B), and you compare them at the same time, changing only one variable between them to see which one gets the better performance. For example, a higher click rate. It is a #userexperience research methodology vastly used in this online world that surrounds us and the backbone of almost every successful app, webpage, #adcampaign, etc…That you can think of! Let’s say an organization puts up two ads-- both ads are pretty much the same, but if you were to look closely you will see that the variation ad has a different #CTA (call to action) button, “sign up” instead of “order now”. The idea of #A/Btesting comes from the hypothesis that maybe that small change (that could also be the text, the image, the link description, or the headline) can affect positively or negatively your #brand and if that’s so, how exactly. Many tools can help you to compare the results and show you which one has a better performance than the other like crazy egg, #google analytics & #google optimize optimized, and many others. If you are using Facebook manager only, you will anyways see which one has a better click rate, conversion rate, and few other metrics that perhaps is enough for you if, as mentioned in the previous example, you are just running ads on #Facebook or #Instagram.  Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#organicmarketing #contentmarketing #organictraffic #Organictraffic is the term used to describe page visitors originating from the #organicresults of a #searchengine. When users type a query into a #searchengine (such as #Google or #Bing), they are presented with a list of results that #organically contain both the top-ranked #sites and a set of #ads. #Organictraffic is the opposite of #paidtraffic, which defines the visits generated by #paidads. The most important source of #traffic that you can get to your #website is #organictraffic. And simply here is the reason: #organictraffic is targeted. #SearchEngineOptimization (#SEO) is, without a doubt, one of the best ways to achieve reliable, long-term results. You’ll be able to produce passive #organictraffic to your site for as long as you rank highly in #Google. Here’s how you can drum up #organictraffic through #SEO. 1. Choose #longtailkeywords Don’t just go with the most popular #keywords in your #market. Use #keywords that are more specific to your #product or #service. #Longtailkeywords are the perfect way to structure the body of your #content, with #longtail generally referring to #terms containing three or more words. Remember: ranking on #Google is about owning a sphere of influence for a specific #niche topic. Enter one (or a few) #relevantwords or phrases into a #tool like #Ahrefskeywords explorer, then choose one of the #keywords ideas reports to see hundreds or thousands of ideas. 2. Be found on #GoogleMyBusiness When you claim your listing in #GoogleMyBusiness, the reason is most often that you want to impact your local #searchresults, specifically in #GoogleMaps listings. By default, those inbound clicks from #GMB are being grouped with the rest of your #organicsearchtraffic from #Google. 3. Improve #userexperience and do not overlook #mobiledevices Though most people referring to #UX think of the process in terms of #design work it may also encompass conducting #marketresearch, running split tests on proposed changes and analyzing data. But at its core, #UX is about understanding the way something makes users feel, as it is these feelings that provoke users to action. More than half of your #website visitors is likely using #mobiledevices to access the #internet. If you provide them with a bad experience, it can cause you huge #traffic loss. Hence, if you improve this by providing a mobile-friendly experience that can #boost #organictraffic on your website. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#healthcoaches #digitalmarketing #healthandwellness #Healthcoaching is a booming #industry and there is a #highdemand for it. Now more than ever people are struggling to maintain good #health during the #pandemic. With the right foundation, you can start your own profitable #healthcoaching #business and make the world a healthier place. Your #strategy: Designing a #digitalmarketingstrategy to build your #healthcoaching #brand will highlight your uniqueness as a #coach and help your #audience resonate with you. #Marketing is an iterative process and not everything needs to be planned for straight away. That being said, having a #digitalmarketingstrategy will give you a solid #plan of what actions to take and how to communicate to your #audience. Your #brand: Whether you are #certified or are self-educated, building your #personalbrand will be your foundation. You begin with identifying what particular #services you’re offering and the characteristics that make you unique. You will take on an identity ranging from the #business name you decide to adopt, to the colours associated with your #brand. These aspects will distinguish you from others in the #industry and display your personality to #clients. You may decide to give your #brand an exciting and tough personality. Or you could take on a friendly and sincere approach. Choosing the #traits that best personify you will display authenticity to your #audience. Authenticity will allow your #audience to trust your advice and come looking for you whether times are good or bad. Your #targetmarket: This is the stage where you decide the kinds of people you would like to #coach or the types of #problems to #solve. You may decide to hone in on a #specificdemographic aligned with your #particularexpertise. #Google’s #consumerbarometer is a free #tool to gain deeper #insights into how your #audience behaves #online. Perhaps you had struggled with and conquered a particular #healthchallenge and you could relate to your #audience. This would be a strong selling point and an extra avenue for you to display a genuine desire to help. You could also take on a more holistic approach tackling a wide range of #health areas. When you develop #healthcoachingprograms you can tailor each one to solve for a specific #health area. These #programs could be bundled together to solve #healthproblems holistically. Ideally part of your offerings will include an ongoing #healthcoaching program. You know the value of keeping #healthy as a lifelong #practice. #Coaching your #clients consistently will ensure they stay #healthy long term. Ultimately, this will create long-lasting relationships with your #clients and turn them into your #brand advocates. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentma --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Бренд без онлайн присутствия как машина без колёс. #Развитие будет замедленно. Сегодня, #бизнесу нужны разные подходы #онлайнмаркетинга для того чтобы закрепиться в мире Интро #Онлайнбрендинг это #дизайн и строение вашего #бренда через сайты, приложения, социальные сети, видео и так далее. #Онлайнбренд содержит комбинацию #онлайнмаркетинга  и #интернетбрендинга что формирует это в #онлайнбренд. Почему #онлайнбренд так важен? Даже сейчас вы смотрите это видео, скорее всего с телефона или компьютера. Мы постоянно контактируем с разными девайсами. Большинство из нас контактируют с миром через #интернет, именно поэтому #брендам нужно взаимодействовать и конвертировать людей в #клиентов. #Онлайнбрендинг позволяет #компаниям создавать присутствие везде. Как не крути, если у моей мамы есть инстаграмм, почему её любимый #бренд обуви не может? Если вам интересно узнать больше об #онлайнмаркетинге… Подписывайтесь на наш канал и оставляйте комментарии внизу! Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Despite some #marketers using the two terms synonymously, an #SEOcontentwriter is not an #SEOcopywriter. A #copywriter and #contentwriter’s #responsibilities are often misunderstood; and although there is some overlap, the two #positions have clear #distinctiveroles. Each #writingstyle requires a #specificsetofskills to #resolveopenprojects and #meetstrictdeadlines. The main difference comes down to the #differentcontenttypes each #writer produces. One role #writes #shortcontent focused on #advertising and #branding while the other #position #composesinformativeposts intended to #buildtrust and #boostengagement. As a #smallbusinessowner, you’ll need both #SEOcontent and #SEOcopywriting to successfully reach your #goals. WHAT IS #SEOCOPYWRITING? #SEOcopywriting describes a particular type of #onlinecontent that harnesses a combination of #uniquekeywords. #SEOcopywriting focuses on #advertising a #product or #brand, drive #conversion/#sales, and #encourage a #directresponse. #SEOcopywriting can cover a multitude of projects, and it can take many forms, depending on your #company, #product, and #service. #SEOcopywriting pertains to #webpages, #landingpages, #tweets, #blogarticles, #Facebookposts, #productdescriptions, and #promotionalcopy. TIPS FOR BETTER #SEOCOPYWRITING Effective #SEOcopywriting attempts to #persuade and #motivate people to take a #specificaction. Use these #tips to #improve your #copywritingtechnique, and enjoy more #websiteconversions! ● Showcase #BenefitsOverFeatures: Prospects care more about the #benefits provided by the product than by the #features included. ● Focus on #Emotions: When completing a #sale, #emotions typically #influence #customers to complete the #desiredaction. ● Highlight #ClientTestimonials: Leverage #onlinetestimonials to #maximize credibility with #customers. ● Use #SimpleLanguage: Make sure your #copy isn’t #tootechnical or #toocomplicated for your #readers. ● Create a #Feeling of #Exclusivity: Clients love to feel as though #brands care about them, make prospects feel #special by being part of an #exclusive group. ● Prove #ProductValue: Prove the #value of your# product because #customers want to get a #gooddeal or feel like they’re spending their money wisely. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

If you’re looking for one of the best ways to #generateleads for your #organization, look no further than #contentmarketing. #DemandMetric revealed that #contentmarketing #generates 3 times as many #leads as #traditionalmarketing. And costs 62% less. #Contentmarketing generates 3X as many leads as #traditionalmarketing. I’m going to show you 5 effective ways you can start #implementing today to #generateleads with #contentmarketing. Step 1: Create a #buyerpersona Capturing the wrong #leads is as bad as capturing no #leads. In fact, it’s probably worse because you’ll waste your #resources on a #lead that’s unlikely to be your #customer. Therefore, when I talk about #generatingleads, I mean #generating the right #leads. And to do this, you need to specify the type of people you want as your #leads. Step 2: #Leverage #contentsyndication Having #valuablecontent on your #company #blog can bring in many #leads for your #business. But what if you have an obscure #blog that nobody reads? Then the great #content that you’ve put a lot of effort in would massively underperform. A way out of this challenge is #contentsyndication. What is #contentsyndication? #Contentsyndication is the process of having your #content on third-party sites that are more popular than yours and reach a much bigger #audience. Step 3: Provide #leadmagnets and #contentupgrades Nowadays, people are reluctant to share their #contactinformation because their inboxes are already full of junk. To capture that #lead, you have to first provide #value. And that’s the function of #lead magnets. They help to solve a problem for your #audience. What are the characteristics of #effectivelead magnets? They #solve an immediate problem for your #audience They’re short enough to be used immediately They’re accessible immediately to your #lead They solve a specific problem Step 4: Improve your #landingpages When you consider that most single #landingpages are built specifically to capture #leads, then creating them without thought means you’re essentially throwing your #leads away. There are best practices you need to follow to ensure you optimize your #landingpages for high #conversion. Step 5: Use guest #blogging to capture #leads Guest blogging is a valuable activity to improve #brandawareness and gain quality backlinks. However, one advantage that most people fail to take is capturing leads through guest posts. You may ask: how can I do that? The key here is to make your lead magnet #relevant to your #guestpost. You can also #share the #link in the body of your #post where it is #relevant. And depending on the #website you’re writing a #guestpost, you can even add your #content upgrade in the body of your #post. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Longtailkeywords are #longer and #morespecific #KEYWORDphrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using #VOICESEARCH. They’re a little bit counter-intuitive, at first, but they can be #hugelyvaluable if you know how to use them. Take this example: if you’re a company that #sells classic furniture, the chances are that your #pages are never going to appear near the top of an #organicsearch for “furniture” because there’s too much #competition. But if you #specialize in, say, contemporary art-deco furniture, then #keywords like “contemporary Art Deco-influenced semi-circle lounge” are going to reliably find those #consumers looking for #exactly that #product. Managing #longtailkeywords is simply a matter of #establishing better lines of #communication between your #business and the #customers who are already out there, actively shopping for what you provide. Think about it: if you #Google the #word “sofa” (a very broad #keyword sometimes referred to as a “head term”) what are the chances you’re going to end up #clicking through to a #sale? But if you #Google “elmwood veneer day-bed” you know exactly what you’re looking for and you’re probably prepared to pay for it then and there. Obviously, you’re going to draw less #traffic with a #longtailkeyword than you would with a more common one, but the #traffic you do draw will be better: more focused, more committed, and more desirous of your services. WHEN WE SAY #LONGTAIL, THINK CHINESE DRAGON The phrase “#longtail” is a visual metaphor for the shape of a #distributiongraph. Say we were to create a #graph of #webwide #keyword popularity, a very few #phrases would rack up an enormous number of #searches. But here’s the surprising part: those #keyword search terms, the “head” of the dragon, in reality, account for a surprisingly small percentage of all searches, about ten to fifteen per cent, depending on how you #measure. Another fifteen to twenty per cent of searches come from #midlengthkeywords, meaning that roughly seventy per cent of #pageviews are the #directresult of #longtailedkeywords. It’s a Chinese dragon: the tail goes on and on and on. FINDING #QUALIFIEDSEARCHERS WITH #LONGTAILKEYWORDS Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Will #Google turn the natural search landscape upside down in 2021? It’s unlikely. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless #trend of #organicresults moving way down the #SEARCHENGINERESULTSPAGES (#SERPs). Like any good #CONTENTMARKETER, #Google is focused on the needs of its #audience – #searchers. To help you manage your #SEO efforts this year, here are 10 QUICK-HIT #SEOTIPS and reminders. Use the #tactics and #insights that best match your #goals. 1. PROTECT YOUR GROUND If you have #pages that already #rank well, guard them. #TRACK THEIR #PERFORMANCE, BUT DON’T GET GREEDY AND MANIPULATE THEM TO SQUEEZE OUT MORE #RANKINGS. 2. CREATE NEW #CONTENT WITH #SEO IN MIND New #content – whether it’s one #page or an entire topic cluster – gives you a fresh chance to get everything right. 3. Devote time to finding out WHETHER #GOOGLE CRAWLS YOUR #PAGES #GoogleSearchConsole indicates whether #Google has reached your key #pages (and details other technical data). 4. DON’T FREEZE Too often, #marketers crank out #pages, “optimize” them, and never return. While you probably can’t do it for every #page, make time to #optimize essential #pages and any #pages close to ranking on the first #page of #Google #searchresults. 5. REMEMBER #QUALITY ISN’T A GUARANTEE OF #SEO SUCCESS #Google has touted for years the importance of producing #quality #websitecontent. In turn, #marketers have championed #quality as the ticket to the high-ranking universe 6. FIND YOUR SWEET SPOT Be #realistic with #keywordchoices. Does it make sense to go after #keywordphrases that are searched 5,000 times a month if your sweet spot shows your existing top 10 #keywords typically are searched 50 to 300 times a month? 7. FOCUS ON #PAGE LOAD SPEED I believe #page load speed is a nominal ranking factor (many enterprise #websitesrank well even if they don’t appear as quickly as they should). 8. FAVOR CLEAN, SHORT #URLS #URLs likely still make a slight difference with #searchenginerankings. That’s why you should keep them short. Ensure that the few #words you use have the most weight. Don’t dilute a #pageURL by loading it with 12 #words from your #headline. 9. #OPTIMIZE IMAGES, FILE NAMES, AND #ALTTEXT You can help #website pages load quickly with small image file sizes. A simple compression tool is ImageOPTIM. BE SURE TO USE #KEYWORDS IN THE FILE NAME AND COMPLEMENT THEM WITH #ALTTEXT. 10. LEARN FROM #INTERNALSEARCH It’s easy to glean ideas for #keywords and #SEO by reviewing what #keywords people use when they’re searching within your #website. First, make sure you have #site #searchtracking enabled in #GoogleAnalytics Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#SEO can seem like a complicated puzzle for #digitalmarketers. But you need to put it together to create a better picture for your #websitetraffic. Explore these #keytactics, #tools, and #timesavers to make putting together the puzzle easier and help you shine when it comes to sharing your #performancedata. SELECT #BETTERKEYWORDPHRASES There is no “right” when it comes to #keywords because they involve plenty of guesswork. A #keywordphrase might seem ideal, but additional work and time reveal whether it’s not #relevant enough or too competitive. As a starting point, focus on #searcher intent to better match your #keywords to possible conversions. You can’t rely on your hunches for #keywordchoices. You also can’t do #keywordresearch, plugin #data based on some #formula, and run with the results. Examine the #data and decide what it’s telling you. DON'T DISMISS #OUTRIGHT If your #site is ranking no. 99 now for the #keyword, it probably won’t be no. 1 or no. 11 even eight months from now. But don’t rule out the #keyword. Other #variables will make it clear whether to scratch it from your list. #SEARCH FOR YOUR #SWEETSPOT Look at how well your #website performs for #keywords and add #keywords related to those that do the best. Say your #sitepage ranks no. 3 on #Google for a favourite #keywordphrase. Likely, the #keywords in the #pagecontentheader influenced that top #ranking. Now, if your #pageranks no. 67, maybe a preferred #keywordphrase is only mentioned one time in the 18th paragraph. Tweak your #page accordingly. SET THE #VALUE IN #LOWSEARCHVOLUME Precise #keywordphrases (long tails) may be great options. For example, if your #product has a high price tag, say $30,000, your prospect #audience probably isn’t that big. So even 20 #searches a month is worthwhile. Be patient. #Lowsearchvolume #keywordphrases can bring the right prospects over time. IDENTIFY HOW #SEOPERFORMS BEYOND #RANKINGS People are still fascinated with #rankings. They’re a measure of success, I guess. But how your #websiteranks on #Google shouldn’t get so much fanfare. What should be celebrated is how well #natural (#organic) #traffic influenced #leads and #sales. Evaluate old and new #websitecontent to see which #pages should get the most credit. Is it the primary text on the #page or the clear call to action? Maybe they work hand in hand. You can track all this in #GoogleAnalytics, including #conversions (ranging from completed forms to #product demos). Start by creating #goals that can be traced to natural #searchenginetraffic and other #website visitor #data. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusi --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Agile is a #mindset-- a way of thinking and doing #business that allows you a great deal of #flexibility during #market #changes, #infrastructuredevelopment, and employee happiness. As #Agile has become more and more popular, #Agile is growing as a sought-after aspect of any company.  It didn’t take long for people to #realize that #large #organizations go against many #fundamentals of #Agile-- imagine trying to steer an oil tanker around a much smaller one-person boat going right in its direction. Because of this, the hunt for a sustainable, successful method for #scalingAgile up for #large #institutions began. What emerged, in 2010, was #ScaledAgile, a #framework for allowing even #massive #companies to adopt #Agile. It soon became the leading z3framework for #enterprise #agility. #ScaledAgile uses an #education and improvement-heavy approach to how #leadership is #managed and directed, simultaneously allowing for fast, #flexible change if needed. It #implements parts of other #frameworks, using them in conjunction with new ideas #developed from the ground up, being lightweight and #flexible, like #Agile itself.        #SAFe is an acronym, standing for #ScaledAgileFramework. #SAFe is just that-- an #AgileFramework existing to #scaleAgile up to an enterprise-level for #large #organizations where #traditionalAgile might otherwise fail. It works by building everything around the #SevenCoreCompetencies of the #LeanEnterprise, these competencies being #LeanAgileLeadership, #Team and #TechnicalAgility, #AgileProductDelivery, #EnterpriseSolutionDelivery, #LeanPortfolioManagement, #OrganizationalAgility, and #ContinuousLearningCulture. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#SocialMedia can be scary. It seems every other day there's another #company under scrutiny for poor #marketing. At the same time, not utilizing the potential for returns that #SocialMedia offers can be a too great detriment to your #marketing #campaign. There's no need to fret-- it's easier than you may think. First, #develop a #vettingprocess. When #posts are #created, make sure they are checked twice by another party to ensure they're both #quality and #appropriate for your #brand. Make sure, however, that this #vettingprocess does not impede #fast and #efficient #marketing, as this can damage #ROI. Second, don't be afraid to set yourself #apart, but stay #professional. Standing out among many other #brands is #helpful and #powerful in #marketing, especially in the current day. It is #important not to set yourself apart in the wrong ways, however, as this could damage your #brand. If you're not sure, play it #safe, but remember to #takerisks. These two rules, while simple, are the #essentials for staying safe- and #growing- on #SocialMedia. Getting second opinions by a #diverse range of thoughts is always #helpful, and can save-- and #bolster-- your #marketing #campaign. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#LinkedIn ist ein amerikanischer #geschäfts- und #beschäftigungs orientierter #Onlinedienst, der über Websites und #mobileApps betrieben wird. Die #Plattform wird hauptsächlich für die #professionelleVernetzung verwendet und ermöglicht Arbeitssuchenden, ihre Lebensläufe zu veröffentlichen, und Arbeitgebern, Jobs zu #veröffentlichen.   Wenn Sie Ihren Karriereweg aufbauen, Ihr #Geschäft erweitern und mit den relevanten Personen interagieren möchten, ist #LinkedIn der richtige Weg.     So erhalten Sie #Follower auf #LinkedIn   #Erstellen eines #Profils / #Kontos - In erster Linie müssten Sie ein #Profil erstellen, das alle #relevantenInformationen über Sie enthält. Es ist eher ein Teil Ihres #Kontos zum Kennenlernen, der Dinge wie Ihre #persönlicheInformation, Ausbildung / Qualifikation, Berufserfahrung, Referenzen, Erfolge, Fähigkeiten usw. umfasst.   Die #richtigenPersonen #anziehen - Wenn Sie Ihr #Konto #erstellt haben, stellen Sie sicher, dass Ihre Schaltfläche "Folgen" für Personen verfügbar ist, die ähnliche Erfahrungen haben oder zu derselben #Institution gegangen sind, die Ihnen folgen können, da diese angezeigt werden, sobald Ihr Profil zu 100% aktualisiert wurde.     Fangen Sie an, Personen zu #folgen - Um #Follower zu gewinnen, müssen Sie auch Personen folgen, insbesondere denen in der Kategorie, während Sie und andere Personen Sie bemerken und auf irgendeine Weise Beziehungen auf der #Plattform aufbauen.     #Inhalteveröffentlichen - Wenn Sie einen stetigen Fluss #frischerInhalte auf Ihrer #Seite beibehalten, wird diese in Feeds sichtbarer und sollte für Ihre #Follower #attraktiv und #aufregend sein, um #teilzunehmen und mehr Menschen dazu zu bringen, Ihnen zu #folgen, um Ihre Fangemeinde zu vergrößern, und Sie sollten #konsistent sein.   An #Konversationen mit #Hashtags teilnehmen - Verwenden Sie drei bis fünf #relevanteHashtags in Ihren Posts, um mit Ihren #Inhalten neue und #vorhandenerelevanteCommunitys zu erreichen. Wenn Sie Ihre #LinkedIn-Seite mit #relevantenHashtags in Ihrem  #CommunityHashtag-Bereich verknüpfen, können Sie einen Feed eingeben und Konversationen aus Sicht Ihres Unternehmens #reagieren / #kommentieren, um Ihren #Markennamen neuen, #relevantenZielgruppen zugänglich zu machen.     So erhalten Sie weitere Aufrufe auf #LinkedIn   Erweitern Sie Ihr #Netzwerk - Wie bei jedem anderen #SocialMediaKanal ist #Networking der Name des Spiels, um auf #LinkedIn erfolgreich zu sein. Sie müssen sich zunächst mit Menschen aus Ihrer #Branche verbinden, die Sie anziehen möchten.   Schreiben Sie auf der #Publishing-Plattform von #LinkedIn #LinkedIn #Publishing bietet Ihnen die Möglichkeit, Ihre Gedanken auszutauschen, Ihr Branchenwissen zu präsentieren und die Menschen mehr über sich selbst und Ihr Angebot zu informieren. Außerdem #können Sie #Inhalte in Langform in #LinkedIn selbst #veröffentlichen.   Seien Sie #konsequent - Behalten Sie Ihre Ansichten auf Trab und bringen Sie sie dazu, mehr von Ihnen zu wollen.   #Schreiben Sie aus Ihrem Herzen - Die erfolgreichsten #Beiträge waren diejenigen, die sich auf die allgemeinen Probleme konzentrierten, mit denen fast jeder von uns in seinem #beruflichen und täglichen Leben konfrontiert ist.   #LinkedIn hilft Ihnen dabei, einen Job schneller zu finden, da die meisten #Personalchefs und #Personalvermittler ihn bereits nutzen. Ein aktives und gut zusammengestelltes #LinkedIn-Profil erhöht somit die Chancen Ihrer Entdeckung durch verschiedene #Unternehmen, die aufgrund Ihrer Fähigkeiten und Erfahrungen Mitarbeiter einstellen möchten. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

What’s #Digital #Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together create a water-tight #campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice, keeping goals clear and attainable through perseverance and intelligent design. https://thedigitalmarketinginstitute.... https://thedigitalmarketinginstitute.... Introduction to #DigitalMarketing #ContentMarketing #SocialMediaMarketing #SearchEngineOptimization (#SEO) #PaidSearch (#PPC) Using #GoogleAds Display and #VideoAdvertising #EmailMarketing #WebsiteOptimization Analytics Using #GoogleAnalytics #DigitalMarketingStrategy INTRODUCTION TO #DIGITAL #MARKETING What’s it all about? How do you reach customers? How can traditional and #digital media work together to create a water-tight #campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice. The goal is always to keep things clear and actionable. Principles of #Digital #Marketing Inbound and Outbound #Strategies #Digital #Media Examples Traditional vs. #Digital# Marketing Principles of DMI’s 3i Methodology #Digital Channels Developing Objectives Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Have you ever wondered what that little lock in the corner of the website you're visiting is all about? That's an #SSL #Certificate. This means the website you're visiting is encrypting the data that is being transmitted to and from it. It basically means that the website is secure, so that bad actor cannot get your information. In layman's terms, what does that mean for me? Do I want it on my website?  https://thedigitalmarketinginstitute.... https://thedigitalmarketinginstitute.... Absolutely. It is incredibly important that you get an "#SSL #Certified" for your website. Many browsers like Google Chrome or Firefox, if your website is not #SSL #Certified, may warn users against your website. Naturally, you want users to feel safe. Safe to possibly provide transactions, and provide personal information, so that they can perform the actions they need to. They want to feel safe when doing this. They don't want to worry that someone might steal their personal information. That's why you need a secure website, and make sure that they feel secure, and that's what that little lock is for. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Have you ever wondered how websites Like Google, Yahoo, and Bing, Seemingly pull other websites out of nowhere? That’s #SearchEngineMarketing. You may be wondering, “how do I do that? The answer is more complicated than you may think. #SearchEngineMarketing itself doesn’t have to be. It’s all about the venue you use, in order to achieve it for yourself. How complicated you want to get, And the nitty-gritty. Even though the technology may be complicated, It doesn’t have to be for you. The most important aspect of #SearchEngineMarketing, Is main sure you have the right foundational knowledge you need to be successful In #SearchEngineMarketing. What’s your next step? For More Details Visit: https://thedigitalmarketinginstitute.... Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

3 Tips for #Content #Marketing When it comes to #content #marketing, you'll be spending a lot of time making high-quality #content. So, you want to make sure that your efforts are in the right place. Here are three tips for #content #marketing. Tip 1: Longer doesn't always mean better. One of the very common misconceptions about making #content is that longer just equals better. That’s not quite the case. Especially today, when pretty much everyone is overloaded with information, they don’t want a long youtube video to watch or a long blog post to read. Smaller bite-sized nuggets of information are far better. Tip 2: Don't be afraid to experiment. When it comes to #content #marketing, one of the best things that can be done for #content #marketing is making your #content fresh and new. When people see #content, it’s mostly a sea of samey posts and words, things they’ve seen everywhere else. If you make something really new and original, that’s going to leave an impact. They might even spread it to people they know. Tip 3: Know your audience. For example, while #E-Mailmarketing is still very important, and useful, sometimes, with younger people, that may not work out so well. Youtube may be a better fit. Know your audience and tailor your #content to them. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

4 Tips for #SocialMedia #Marketing 1. Create #connections.  Create connections to people, #businesses, and #communities, to create a bridge towards your #brand that users can find you from. Reach out, provide a bridge for users to find   2. Make it #Professional.  Make images specifically for the #platform you’re using, such as profile banners, and images, and make sure to vet posts that your team creates before they go live.  3. Find your #Audience.  Tailor your posts, hashtags, and general presence, around the #audience that you want to #market to. You don’t want to #market your resume-building website to retired workers, you want to create a #community #connection with the #audience that you find so that the news of your #brand spreads within that group. 4. Utilize the right #Platforms.  While it's important to cover all bases, it's also important to find the #platform that fits the best right for you. It’s important to do this because you don’t want to be putting your effort into a website or #platform that won’t be providing good returns. You're going to have more luck trying to share spreadsheet tips on #LinkedIn than you are going to on #Twitter Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Fortunately, marketers still see traffic from Google and other major search engines. Organic searches accounted for 53% of website traffic in 2019. To help you manage your SEO efforts this year, here’s 10 QUICK-HIT SEO TIPS and reminders. Use the tactics and insights that best match your goals. 1. PROTECT YOUR GROUND If you have pages that already rank well, guard them. TRACK THEIR PERFORMANCE, BUT DON’T GET GREEDY AND MANIPULATE THEM TO SQUEEZE OUT MORE RANKINGS. 2. CREATE NEW CONTENT WITH SEO IN MIND New content – whether it’s one page or an entire topic cluster – gives you a fresh chance to get everything right 3. Devote time to finding out WHETHER GOOGLE CRAWLS YOUR PAGES Google Search Console indicates whether Google has reached your key pages (and details other technical data). 4. DON’T FREEZE Too often, marketers crank out pages, “optimize” them, and never return. While you probably can’t do it for every page, make time to optimize essential pages and any pages close to ranking on the first page of Google search results. 5. REMEMBER QUALITY ISN’T A GUARANTEE OF SEO SUCCESS Google has touted for years the importance of producing quality website content. In turn, marketers have championed quality as the ticket to the high-ranking universe 6. FIND YOUR SWEET SPOT Be realistic with keyword choices. Does it make sense to go after keyword phrases that are searched 5,000 times a month if your sweet spot shows your existing top 10 keywords typically are searched 50 to 300 times a month? 7. FOCUS ON PAGE LOAD SPEED I believe page load speed is a nominal ranking factor (many enterprise websites rank well even if they don’t appear as quickly as they should). 8. FAVOR CLEAN, SHORT URLS URLs likely still make a slight difference with search engine rankings. That’s why you should keep them short. Ensure that the few words you use have the most weight. Don’t dilute a page URL by loading it with 12 words from your headline. 9. OPTIMIZE IMAGES, FILE NAMES, AND ALT TEXT You can help website pages load quickly with small imagefile sizes. A simple compression tool is ImageOPTIM. BE SURE TO USE KEYWORDS IN THE FILE NAME AND COMPLEMENT THEM WITH ALT TEXT. 10. LEARN FROM INTERNAL SEARCH It’s easy to glean ideas for keywords and SEO by reviewing what keywords people use when they’re searching within your website. First, make sure you have site search tracking enabled in Google Analytics. INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

5 Tips for #Emailmarketing #Emailmarketing might seem intimidating. After all, a lot of people don't even think it's worth it anymore, but it definitely is. There are plenty of people that still use #email, even if it's not the chat messaging service that a lot of people used to use it as. So, how can you utilize it? Well, here are five tips to help you with your #EmailMarketing. 1. Have a #StrongSubjectLine, but don't be pushy.  You obviously want to grab readers and reel them in with a #strongsubjectline, maybe {you wanna has a }with a #cliffhanger or a (promise for) #sale, maybe you wanna has a #cliffhanger or a promise for #sale, but you don't want to be pushy. Do not use all caps, and be careful when using exclamation points, that will seem spammy. When people see all caps or a ton of exclamation points, it will immediately be flagged as spam in their heads, so be careful. 2. Keep it #Short and #Sweet.  People, don't have much time, and they won't want to spend ten minutes reading out a novel you wrote for your #email. It will #save you #time, and they're more likely to read all the #content if you keep it #short and #sweet. 3. Keep it #Personal, but #Professional.  Remember, you're talking with an #individual. You want to make it seem like you're not just some #homogenous entity that is reaching out to them. Keep it #personal and #friendly, but keep it #professional.   4. Don't forget the #preheader.  Remember in addition to the #subjectline, there is also a little bit of sample text that's there to show the readers a little #snippet of what's in your #email, and you want to make sure that's up to snuff as well. You don't want the #email to have a nice #subjectline, and then just be nonsense, you want it to look nice. 5. Rules for #ContentMarketing  Finally, remember the rules for #contentmarketing in general. All the rules that go along with regular #contentmarketing apply to #emailmarketing as well. Remember, you're making #content for people to absorb, so make sure that it's #informative, useful to them in some way, or otherwise #interesting. Otherwise, what's the point? Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ The #Digital #Marketing Institute ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  ------------------------------------------------------------------------------------------------------- The #Digital #Marketing Institute ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #Digital #Marketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Social Media can be scary. It seems every other day there's another company under scrutiny for poor #marketing. At the same time, not utilizing the potential for returns that Social Media offers can be to the great detriment of your #marketing #campaign. There's no need to fret-- it's easier than you may think. First, develop a vetting process. When posts are created, make sure they are checked twice by another party to ensure they're both quality and appropriate for your #brand. Make sure, however, that this vetting process does not impede fast and efficient #marketing, as this can damage #ROI. Second, don't be afraid to set yourself apart, but stay professional. Standing out among many other #brands is helpful and powerful in #marketing, especially in the current day. It is important not to set yourself apart in the wrong ways, however, as this could damage your #brand. If you're not sure, play it safe, but remember to take risks. These two rules, while simple, are the essentials for staying safe- and growing- on Social Media. Getting second opinions by a diverse range of thoughts is always helpful, and can save-- and bolster-- your #marketing #campaign. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The #market is huge, and you certainly can't hope to cover all of it just starting out-- many fortune 500 companies still don't have all #markets covered, so you need to position yourself within the #market properly to ensure significant #ROI. To position your #brand properly, you need to take into account three aspects: #Audience, #brandofferings, and #competitors. You need to know what your #brandoffers. Are you a high-quality #brand focused on luxury goods, or are you a more budget #brand focused on bringing high value to consumers? Through this, you will find what circles to land in, and what #audience you're looking for. You need to understand your #audience, what platforms they use, and how they interact with the #brands they choose to follow. Through this, you know what venues to reach out through, how to appeal to them, and more. Finally, you need to look for #competitors. How many #competitors are there in your #market circle? How can you stand tall among them? Find out, and you'll know where to place yourself, whether around them, away, or right next to them. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Contentmarketing might seem complicated or intimidating to some, but in reality, all you need is a little bit of hard work, effort, and creativity, and you'll find that you're creating high-quality #content in no time. So, why create #content? Well, when it comes to the modern-day, there are so many different choices. Consumers want to be as informed as possible so that they can make a decision. With this in mind, creating #content that helps inform can not only bring #traffic to your #brand but also lead consumers ahead to make knowledgeable decisions. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The #digital world is vast and filled to the brim with competition and opposing forces. You're a small fish, in a big, big pond. But that's okay. Especially when starting out, knowing your #market and growing a relationship with your #audience can ensure your longevity and cement you in place, so that you can grow and evolve from that #market outward, soon standing out among the sea of different #businesses. The key is to take it one step at a time, not becoming overwhelmed by the size of the #market. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

When things change so fast like they do today, #trying to keep up is overwhelming at best. How can you hope to keep up with the rapid social and #technological change of today?                        First off, fleshing out your #marketingteam with a diverse range of people, #thoughts, and #ideas can not only bring fresh #perspectives but also #experience from those possibly more in tune with the #modern day's #culture. This help keeps thing new and breathes constant life into a #marketingteam that might otherwise stagnate. You can also surround yourself in the here in now, in your own life, keeping up to date with what's popping up around the largest #audiences. If your #market is smaller than keeping up to date in that specific #market is much easier than an entire populous. Know your #audience. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

When starting out, or #establishing yourself, it's important to find a #coreaudience. You may know already that your #product is not going to #appeal to everyone, so why #market it like you are? While keeping in mind possible future #expansion, don't be afraid to #market your #brand specifically with your #existing# audience in mind. If you sell #complicated, long-form board games, don't be afraid to crack a joke relating to that medium. #Market to #attract, but keep in mind your #coreaudience. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

When #marketing, it may seem obvious to avoid, and what to go for. However, this isn't always obvious, and you may find yourself in a #bind when you have to #limit your #marketing for past statements. This is known as #Slash and #Burn #marketing, and similarly to its use in #economic #contexts, it entails #reacting to #recent #events or #opinions, using humor, pandering, or more in a way that can limit future #prospects or is not future-proof in one or more ways. #Reactivemarketing, when done poorly, can be considered #Slash & #Burn #Marketing. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

As a #newcomer or even a #veteran in the #industry, and there is a #market you see that's overtaken, or 'owned' by an #existingcompany. When you see this, as a #marketer, one of the #biggestdecisions you can make is to #try and #overtake the #market, or exist alongside the already #establishedinstitution. If your #product provides key elements of the #competition- use that to your #advantage. You're trying to win the #loyalty of the #market, or fill in the gap the other #institution left. Play to those aspects, and you'll find your footing in no time. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Have you ever quickly pulled up the name of a #business near you to get #directions? You probably saw the #opening and #closing times, #customer #reviews, maybe a menu if it was a restaurant, frequent #questions and #answers, and more. This is a powerful part of #marketing your #business, especially if you're a #physicalstore that people #visit. Having individuals see your #business, how other people #react to it, as well as plenty of information, allows them to make an informed #decision on #visiting. On top of this, #marketing to your #area, as a #physicalbusiness, is very important. People enjoy a sense of #community, and not only showing, but #exemplifying, your #place in that #community, can make people feel more #comfortable with your #business. Examples of this might be #sales in response to #localevents, or #marketing to match the #attitude of the #localarea. It all depends on who your #audience is, and the #community around you. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Remarketing. You've probably heard of it, especially when discussing #DigitalMarketing. As you may have guessed, it's pretty important. People #frequently #switch #websites without a second thought, going from one to the other so fast they don't have time to look around. This is where #remarketing comes in. Say you have a #website about shaving #products. Someone is #recommended your #website, they #visit it, but maybe don't have much time to look around, so they leave and most likely forget about it. After all, there's a lot of information out there vying for their time. With #remarketing, your #website installs #cookies, bite-sized little bits of #code that #track the user's #interests, and then, through ads (like #GoogleAdwords), your #website is #advertised to them, many times #reminding and #enabling a second, more thorough visit, to leave an #impression on them. This is an essential piece of #marketing in the #digital world. It forms the basis for #digital #advertising, as well as programs like #GoogleAdwords and #SearchEngineMarketing. It is important to factor #remarketing in when it comes to #attracting new #consumers, as it plays a huge role in #spreading the news of your #brand. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

With #GoogleAds, you want to make sure you're using all of the #techniques you can for catching and reeling in new users. However, for this to work, you need potential users to see your #ads first. Many think the only way to do this is by paying more, but this is not at all the case. Effective #Googleads #campaigns focus on three things: #Keywords, #LandingPages, and #Goals. #Keywords are the bread and butter of #GoogleAds. Just like a #GoogleSearch, when a user associates with certain #words or #phrases, your #ad can #appear to them. For example, if you have a #serviceoffering driving #education for new drivers, your #website may appear when a user #searches driving education, or if you tune your #keywords well enough if a user #searches how to teach new drivers. Understanding how #keywords work, and knowing how to utilize them, is an essential part of #GoogleAds. A #LandingPage is the part of your #website a user will first see upon #clicking on your #ad. This is very important for user #retention, as once you've caught a user, you want to reel them in, maybe with special offers or an eye-catching and inviting #visualdesign. The #page should have all the #relevantinformation they need to know to decide if they should explore further. #Goals are important for you to #set for yourself before you begin a #GoogleAds #campaign. This can help you #evaluate the possible returns-- positive or negative-- before you begin the #campaign. If the returns can offer #significantrevenue, then #set your #goals and go forward. If the returns have a possibility of #significantrevenue, but the cost of a less successful #campaign is too great, it's time to go back to the drawing board. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Что важнее для вашего бизнеса? Вы занимаетесь #СЕО или используете платную рекламу?   #СЕО - поисковая оптимизация, техника онлайн маркетинга которая фокусируется на улучшении позиций вашего веб-сайта в поисковиках типа Гугл. Когда вы понимаете как #СЕО работает, вы можете использовать разные техники для улучшения позиций вашего сайта в результатах поиска. https://ads.google.com/   В это же время, платная реклама это другая опция рекламирования вашего бизнеса. Платная реклама это, как и понятно из названия, реклама за которую нужно платить. Для платных объявлений, рекламщик платит владельцу рекламного пространства для того чтобы у него было место где показывать объявление. И это могут быть такие платформы как Фейсбук, ЮТуб, Твиттер и так далее. https://thedigitalmarketinginstitute.org/  https://www.facebook.com/business  https://business.linkedin.com/   Connect with Andri Orfani on LinkedIn: https://www.linkedin.com/in/andrii-orfani-4553b71b9/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Content-#Marketing mag einigen kompliziert oder einschüchternd erscheinen, aber in Wirklichkeit brauchen Sie nur ein wenig Zeit, Mühe und Kreativität, und Sie werden feststellen, dass Sie in kurzer Zeit qualitativ hochwertige Inhalte erstellen. Warum also #Content erstellen? Nun, wenn es um die Moderne geht, stehen den Verbrauchern so viele verschiedene Möglichkeiten zur Auswahl, dass die Kunden das Bedürfnis haben, so gut wie möglich informiert zu sein, damit sie eine Entscheidung treffen können. In diesem Sinne können Sie durch das Erstellen von Inhalten, die Ihre Kunden informieren, nicht nur Traffic auf Ihre Marke bringen, sondern auch die Verbraucher mit mehr Wissen und Kontext darüber, was sie wollen, voranbringen. Für weitere Tipps zum #Content #Marketing abonnieren Sie bitte unseren Kanal.    https://thedigitalmarketinginstitute.org/ https://www.facebook.com/  https://linkedin.com/ Connect with Viviane Schickel on LinkedIn: https://www.linkedin.com/in/viviane-schickle-b66905141/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

What is essential for your business? Do you manage #SEO or use #paidads?  #SEO stands for Search Engine Optimization, a #digital #marketing technique that focuses on the website's inclusion in search results on search engines such as Google. When you understand how #SEO works, you can use a variety of #strategies to improve your ranking in search results.  https://ads.google.com/ At the same time, #PaidAds are another option to #advertise your #business. #PaidAds are some type of #advertising you have to pay for. For #paidads, #advertisers pay the owner of the #advertising space in return for the use of that space. This could be platforms like Facebook, Youtube, LinkedIn, and many more. https://thedigitalmarketinginstitute.... https://www.facebook.com/business https://business.linkedin.com/ Connect with Paul Gurrapu on LinkedIn: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

You may have seen Google touting their "Smart #Campaigns" and wondered what it's all about. That's what I'm here to tell you about. Google #Ads Smart #Campaigns are sort of like Google #Ads 'Lite'. It requires less management, only appears on Google and Google partner websites, and allows Google to do most of the work for you. Now, this is not to say Smart #Campaigns are worse than regular Google Ad #campaigns. Smart #Campaigns, being light and requiring less management, are perfect for the smaller #business who can't spend time coaxing individual #campaigns with great detail. Google does a great job matching the keywords you give them with the users who would most benefit from what you offer. Smart #Campaigns also allow you to choose geographic locations, allowing more flexibility when #marketing to specific users. Smart #Campaigns work in a more hands-off approach. You can do it quickly, and it allows you to see its performance in an easy, lightweight way, without much of the jargon and complex data that go along with more in-depth #campaign types. You simply set a budget, make clear the ideas and keywords, and Google will do the rest for you, #marketing it to the right audiences and maintaining the #campaign. Just like with the other #campaign types, you only have to pay per click. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

It may come as no surprise that the #market has become increasingly #digital as technology continues to develop. The benefits of #digital #marketing are becoming increasingly prevalent every day. More and more customers are looking and purchasing goods online.  And how are you going to meet these consumers? Here is the answer: #Digital #Marketing. The key benefit of #Digital #Marketing is that the target demographic can be targeted in a cost-effective and observable manner.  https://thedigitalmarketinginstitute.... Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Because #Digital #Marketing is so vast, there are a wide variety of problems that can occur. It's impossible to predict all of them, but there are several very common problems that many marketers will encounter when #marketing #Digitally. 1. Generating Traffic as a newcomer feels like getting a rowboat and leaving the harbor, hoping you'll hit land at some point. It's going to be difficult to start generating traffic, but once it starts, it's hard to stop. #Advertising programs, like Google #Ads, can put your #brand out there, while consistent Social Media activity can help create a forward-moving train of #content about your #brand. Pairing several different early-stage #Digital #Marketing methods together can really help get your roots down. 2. Consistent #Branding can be difficult to achieve when there are such a variety of websites providing different ways of #marketing your #brand. To help build the identity of your #brand, though, it is important to aim for consistency. This can be with easily identifiable #brand colors, visual design, language, and more. This extends to Social Media posts, website design, and #ads. 3. Cultural and Social Changes are huge hurdles when it comes to #marketing #digitally. Because the world is evolving so fast, and this is exemplified the best within the #digital space, it can be hard to keep up. Failing to keep up can lead to #marketing blunders that can potentially damage your #brand. To keep up, you need to consistently keep an eye on the culture and social changes of the #Digital world, and know when to play it safe, and when to play it risky. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Content #marketing might seem complicated or intimidating to some, but in reality, all you need is a little time, effort, and creativity, and you'll find that you're creating high-quality #content in no  time.  So, why create #content? Well, when it comes to the modern-day, there are so many different choices for consumers to choose from, customers feel the need to be as informed as possible so that they can make a decision.  With this in mind, creating #content that helps inform your customers, not only brings traffic to your #brand but also leads consumers ahead with more knowledge and context about what they want. For more tips on #content #marketing please subscribe to our channel. https://thedigitalmarketinginstitute.... https://www.facebook.com/ https://linkedin.com/ Connect with Paul Gurrapu on LinkedIn: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Have you ever wondered what that little lock in the corner of the website you're visiting is all about? That's an #SSL #Certificate. This means the website you're visiting is encrypting the data that is being transmitted to and from it. It basically means that the website is secure, so that bad actor cannot get your information. In layman's terms, what does that mean for me?  Do I want it on my website? Absolutely! It is incredibly important that you get an "#SSL #Certificate" for your website.  If your website is not #SSL #Certified, many browsers like Google Chrome or Firefox may warn users against your website. Naturally, you want users to feel safe. Safe to possibly realize transactions, and provide personal information, so that they can perform the actions they need to. They want to feel safe and secure when they share information on your website.  They don't want to worry that someone might steal their personal information.    That's why you need a secure website, and make sure that they feel secure, and that's what that little lock is for. Be #SAFE and make your customers feel safe. For more tips on #SSL and other #Digital #Marketing hacks subscribe to our channel.   Connect with Paul Gurrapu on LinkedIn: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Вы когда нибудь задумывались что означает тот маленький замок в углу сайта который вы посещаете? Это называется ССЛ Сертификат. Он означает что сайт который вы посещаете безопасен и шифрует информацию которую он передает, что позволяет вам обезопасится от людей, которые могут использовать эту информацию в не самых лучших целях. Простыми словами - что оно мне дает? Нужен ли он на моем сайте? Конечно.  Это очень важно чтобы ССЛ сертификат был на вашем сайте. Многие браузеры, Гугл и Файрфокс особенно, не дадут открыть ваш сайт если у вас нет этого сертификата. И посетителям конечно же хочется чувствовать себя в безопасности. Особенно это важно для того чтобы люди могли без опаски делать транзакции, оставлять персональную информацию. Посетители не хотят волноваться что кто то может украсть их детали. Поэтому вам и нужно защитить ваш вебсайт, и сделать так, чтобы посетители чувствовали себя безопасно, именно для этого и нужен этот маленький замок Подписывайтесь ля дополнительных советов по ССЛ и интернет маркетингу!   Connect with Andri Orfani on LinkedIn: https://www.linkedin.com/in/andrii-orfani-4553b71b9/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Tip 1. Create connections. Create connections to people, #businesses and communities, to create a bridge towards your #brand that users can find you from. Reach out, provide a bridge for users to find your #brand from.   Tip 2. Make it professional. Make images specifically for the platform you’re using, such as profile banners, and images, and make sure to vet posts that your team creates before they go live.    Tip 3. Find your audience. Tailor your posts, hashtags, and general presence, around the audience that you want to #market to. You don’t want to #market your resume-building website to retired workers, you want to create a community connection with the audience that you find so that the news of your #brand spreads within that group.   Tip 4. Utilize the right platforms. While it's important to cover all bases, it's also important to find the platform that fits the best right for you. It’s important to do this because you don’t want to be putting your effort into a website or platform that won’t be providing good returns. You're going to have more luck trying to share spreadsheet tips on Linkedin than you are going to on Twitter.   For more tips on Social Media #Marketing, please subscribe to our channel.     Connect with Laurel on LinkedIn: https://www.linkedin.com/in/laurel-buckley-7643961b2/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The #market is huge, and you certainly can't hope to cover all of it just starting out-- many fortune 500 companies still don't have all #markets covered, so you need to position yourself within the #market properly to ensure significant #ROI. To position your #brand properly, you need to take into account three aspects: Audience, #brand offerings, and competitors. You need to know what your #brand offers. Are you a high-quality #brand focused on luxury goods, or are you a more budget #brand focused on bringing high value to consumers? Through this, you will find what circles to land in, and what audience you're looking for. You need to understand your audience, what platforms they use, and how they interact with the #brands they choose to follow. Through this, you know what venues to reach out through, how to appeal to them, and more. Finally, you need to look for competitors. How many competitors are there in your #market circle? How can you stand tall among them? Find out, and you'll know where to place yourself, whether around them, away, or right next to. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Hoy, me gustaría compartir los 4 mejores tips para #marketing en redes sociales.   Tip numero 1. Cree conexiones  con personas, empresas y comunidades, esto para crear un puente hacia tu #marca desde el que los usuarios puedan encontrarte. De se a conocer, proporciona un puente para que los usuarios encuentren tu #marca.   Tip numero 2. Muéstrese de una forma profesional. Cree imágenes específicamente para la plataforma que está utilizando, como banners de perfil e imágenes y asegúrese de revisar las publicaciones que crea su equipo antes de que se publiquen.   Tip numero 3. Encuentre su audiencia. Adapte sus publicaciones, hashtags y presencia general en torno a la audiencia a la que desea . No desea que los alcances de su sitio web de solicitudes de empleo, sean a personas jubiladas. Lo que desea es crear una conexión comunitaria con la audiencia para que las publicaciones de su marca se difundan dentro de grupos.   Tip numero 4. Utilice las plataformas adecuadas. Es importante cubrir todas las bases, también es importante encontrar la plataforma que mejor se adapte a sus necesidades. Es importante hacer esto, porque no desea dedicar su esfuerzo a un sitio web o plataforma que no proporcionará buenos rendimientos. Vas a tener más suerte tratando de compartir consejos de hojas de cálculo en Linkedin que en Twitter. Para obtener más consejos sobre marketing en redes sociales, suscríbase a nuestro canal. Gracias.  Connect with John on LinkedIn: https://www.linkedin.com/in/john-gil-4225581ba/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

When starting out, or establishing yourself, it's important to find a core audience. You may know already that your product is not going to appeal to everyone, so why #market it like you are? While keeping in mind possible future expansion, don't be afraid to #market your #brand specifically with your existing audience in mind. If you sell complicated, long-form board games, don't be afraid to crack a joke relating to that medium. #Market to attract, but keep in mind your core audience. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

When #marketing, it may seem obvious to avoid, and what to go for. However, this isn't always obvious, and you may find yourself in a bind when you have to limit your #marketing for past statements. This is known as Slash and Burn #marketing, and similarly to its use in economic contexts, it entails reacting to recent events or opinions, using humor, pandering, or more in a way that can limit future prospects or is not future-proof in one or more ways. Reactive #marketing, when done poorly, can be considered Slash & Burn #Marketing. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#SEO and #SEM. What are they? You see required job applications on websites #certifications people's bios. What is it?  Well, have you ever wondered how websites like Google Yahoo or Bing seemingly pull websites and #brands out of nowhere? Well in essence that's search engine #marketing. Now, you may be wondering how do I get in on that?  Well, the answer is a little more complicated than you may think. But search engine #marketing itself doesn't have to be. It's all about the venue you use in order to achieve it for yourself. How complicated you want to get and the nitty-gritty?  So even though the technology may be complicated it doesn't have to be for you. The most important aspect of search engine #marketing is making sure that you have the correct foundational knowledge you need to be successful in search engine #marketing.  So, What's your next step? Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Because #Digital #Marketing is so vast, there are a wide variety of problems that can occur. It's impossible to predict all of them, but there are several very common problems that many #marketers will encounter when #marketing #Digitally. 1. Generating #Traffic as a newcomer feels like getting a rowboat and leaving the harbor, hoping you'll hit land at some point. It's going to be difficult to start generating #traffic, but once it starts, it's hard to stop. #Advertising programs, like Google #Ads, can put your #brand out there, while consistent Social Media activity can help create a forward-moving train of #content about your #brand. Pairing several different early-stage #Digital #Marketing methods together can really help get your roots down.  2. Consistent #Branding can be difficult to achieve when there are such a variety of websites providing different ways of #marketing your #brand. To help build the identity of your brand, though, it is important to aim for consistency. This can be with easily identifiable #brand colors, visual design, language, and more. This extends to Social Media posts, website design, and #ads.  3. Cultural and Social Changes are huge hurdles when it comes to #marketing #digitally. Because the world is evolving so fast, and this is exemplified the best within the #digital space, it can be hard to keep up. Failing to keep up can lead to #marketing blunders that can potentially damage your #brand. To keep up, you need to consistently keep an eye on the culture and social changes of the #Digital World, and know when to play it safe, and when to play it risky. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

When it comes to #content #marketing, you'll be spending a lot of time making high-quality #content. So, you want to make sure that your efforts are in the right place. Here are three tips for #content #marketing. Tip 1: Longer doesn't always mean better. One of the very common misconceptions about making #content is that longer just equals better. That’s not quite the case. Especially today, when pretty much everyone is overloaded with information, they don’t want a long youtube video to watch or a long blog post to read. Smaller bite-sized nuggets of information are far better. Tip 2: Don't be afraid to experiment. When it comes to #content #marketing, one of the best things that can be done for #content #marketing is making your #content fresh and new. When people see #content, it’s mostly a sea of samey posts and words, things they’ve seen everywhere else. If you make something really new and original, that’s going to leave an impact. They might even spread it to people they know. Tip 3: Know your audience. For example, while #E-Mail #marketing is still very important, and useful, sometimes, with younger people, that may not work out so well. Youtube may be a better fit. Know your audience and tailor your #content to them. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Email #marketing might seem intimidating. After all, a lot of people don't even think it's worth it anymore, but it definitely is. There are plenty of people that still use #e-mail, even if it's not the chat messaging service that a lot of people used to use it as. So, how can you utilize it? Well, here are five tips to help you with your #e-mail #marketing. Have a strong subject line, but don't be pushy. You obviously want to grab readers and reel them in with a strong subject line, maybe with a cliffhanger or a sale, but you don't want to be pushy. Do not use all caps, and be careful when using exclamation points, it will seem spammy. When readers see all caps or a ton of exclamation points, it will immediately be flagged as spam in their heads, so be careful. Keep it short and sweet. People, don't have much time, and they won't want to spend ten minutes reading out a novel you wrote for your #email. It will save you time, and they're more likely to read all the #content if you keep it short and sweet. Keep it personal, but professional. Remember, you're talking with an individual. You want to make it seem like you're not just some homogenous entity that is reaching out to them. Keep it personal and friendly, but keep it professional. Don't forget the preheader. Remember in addition to the subject line, there is also a little bit of sample text that's there to show the readers a little snippet of what's in your #email, and you want to make sure that's up to snuff as well. You don't want the #email to have a nice subject line, and then just be nonsense, you want it to look nice. Finally, remember the rules for #content #marketing in general. All the rules that go along with regular #content #marketing apply to #e-mail #marketing as well. Remember, you're making #content for people to absorb, so make sure that it's informative, useful to them in some way, or otherwise interesting. Otherwise, what's the point? Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Social Media can be scary. It seems every other day there's another company under scrutiny for poor #marketing. At the same time, not utilizing the potential for returns that Social Media offers can be a too great detriment to your #marketing #campaign. There's no need to fret-- it's easier than you may think.  First, develop a vetting process. When posts are created, make sure they are checked twice by another party to ensure they're both quality and appropriate for your #brand. Make sure, however, that this vetting process does not impede fast and efficient #marketing, as this can damage #ROI. Second, don't be afraid to set yourself apart, but stay professional. Standing out among many other #brands is helpful and powerful in #marketing, especially in the current day. It is important not to set yourself apart in the wrong ways, however, as this could damage your #brand. If you're not sure, play it safe, but remember to take risks.   These two rules, while simple, are the essentials for staying safe- and growing- on Social Media. Getting second opinions by a diverse range of thoughts is always helpful, and can save-- and bolster-- your #marketing #campaign. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The #digital world is vast and filled to the brim with competition and opposing forces. You're a small fish, in a big, big pond. But that's okay. Especially when starting out, knowing your #market and growing a relationship with your audience can ensure your longevity and cement you in place, so that you can grow and evolve from that #market outward, soon standing out among the sea of different #businesses. The key is to take it one step at a time, not becoming overwhelmed by the size of the #market. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

As a newcomer or even a veteran in the industry, and there is a #market you see that's overtaken, or 'owned' by an existing company. When you see this, as a #marketer, one of the biggest decisions you can make is to try and overtake the #market, or exist alongside the already established institution. If your product provides key elements of the competition- use that to your advantage. You're trying to win the loyalty of the #market, or fill in the gap the other institution left. Play to those aspects, and you'll find your footing in no time. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/  For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Have you ever quickly pulled up the name of a #business near you to get directions? You probably saw opening and closing times, customer reviews, maybe a menu if it was a restaurant, frequent questions and answers, and more. This is a powerful part of #marketing your business, especially if you're a physical store that people visit. Having individuals see your #business, how other people react to it, as well as plenty of information, allows them to make an informed decision on visiting. On top of this, #marketing to your area, as a physical #business, is very important. People enjoy a sense of community, and not only showing, but exemplifying, your place in that community, can make people feel more comfortable with your #business. Examples of this might be #sales in response to #local events, or #marketing to match the attitude of the local area. It all depends on who your audience is, and the community around you. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#T-shaped #skills – or a T-shaped person – are #qualities you bring to the table. The ability to work outside of the core area and having the skillset in a functional area or specialty. We differ between #Generic #Skills and #broad #knowledge in various areas and a deep understanding and #skill in a specific area. Employers are looking for future employees who can provide a wide range of #skills. Watch this video to understand how important it is to work on your very own #T-Shape #Skillset. Get in contact with Paul Gurrapu: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Today Viviane Schickle is going to be teaching you how to use #Canva for #Beginners in 2021!  This #Canva video #tutorial covers all of #Canva, which is a free publishing and #graphicdesign tool that you can use for all your publishing needs, whether it's for Social Media Platforms like #Facebook, #YouTube, #Instagram, your business, videos, or basic graphic #design, even if you're a beginner who's just learning how to use #Canva! https://www.canva.com/ Connect with Viviane on #LinkedIn: https://www.linkedin.com/in/viviane-s... Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

As a specialist and #brand organizer, I discover the utilization of the term ‘advanced #marking’ inquisitive. Do we utilize the term ‘television #marketing’ or ‘radio #marketing’? #Digitalmarketing has arisen as a specialism throughout the most recent decade with its inceptions established in direct promoting. The expansion in the number of individual gadgets and their utilization implies #brand advertisers have a lot more methods of conveying straightforwardly and intelligently with their objective purchasers or clients. Given this current situation, it’s nothing unexpected that #marketing ideas should be applied to #Digitalmedia and #innovation to create #brands through cooperation with shoppers on their advanced gadgets. We’ll take a gander at a portion of the main FMCG models toward the finish of this article. #Advancedmarking definition: So, how would I see it? Here’s my viewpoint on “#DigitalBranding”: “#Digital #channels and resources are utilized to impart a #brand’s situating (or reason) as a component of multichannel #brand correspondence or commitment programs”. So we should rename ‘advanced #marketing’ ‘#Digital correspondence’ and think about its part with regards to the #business system and #brand arranging. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Ever since the #Covid-19 pandemic, the #eCommerce business has been on the rise significantly for the past months, and there are tons of competitors online. Everyone is finding a way to increase #brand awareness and sales other than their physical stores. However, your #digitalmarketing strategies should be tailored to your #eCommerce business's needs. #Digitalmarketing has become an essential part and lifeline for the #eCommerce business as it offers reach and #ROI. A low-cost #digitalmarketing strategy for #eCommerce can be done with the proper preparations. What to prepare before #marketing your #eCommerce #business?  Having the #marketingtools without having the right #mindset and preparation will not give you 100% effectiveness with your #marketing no matter how much money or time you invest in.  10 #DigitalMarketing #Strageties for #E-Commerce: 1. #SEO (Search Engine Optimization) 2.  #PPC (Pay-per-click)  3. #ContentMarketing  4. #InfluencerMarketing 5. #SocialMediaMarketing 6. #EmailMarketing 7. Cater to #ShoppingCart  8. #AffiliateMarketing  9. #Retargeting your Existing Customers 10. #Reviews and #Testimonials Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Did you know #Shoppers feel more comfortable buying products from an empty shelf as it means lots of other people have also bought the product? • More than 15 500 stores have closed since #COVID  There are New regulations in every store/mall Following worldwide regulations with Center For Disease Control (#CDC), World Health Organization (#WHO), and National Institute of Health (#NIH)   Covid has influenced #consumerspending   • more cautious to spending, buying more #medication (which has been damaging to some)  • They are Buying Anything to make their home life easier- so buying #gymequipment, making their life in space more comfortable   Retailers move to #E-commerce  • most have moved to #onlinepurchasing for #convenience, #exposure, and #sustainability   • #Socialmedia and #websitedesigns have made it easier to interact with customers    There is an increase in #unemployment rates and a #damagedeconomy   • People were fired or retrenched   Retailers are feeling the effect  • They are Overwhelmed -the change happened so quickly almost overnight • They Have had to adapt while keeping customers intrigued     Convenience is key  • Keeping #customerloyal and excited about your #brand is important in the long run    Read More: https://blog.thedigitalmarketinginstitute.org/how-are-retail-stores-coping-with-covid/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

None of us could predict or even imagine that the #globalpandemic would change our lives so drastically. Not only the organizations have been affected but also each and every individual’s day-to-day life. However, an individual can adapt to a certain extent, it is the organization that will face difficulty due to the macro environment. That is why “#upskilling” and “#reskilling” are being used by organizations more and more frequently.    What is #upskilling and #reskilling?   #Upskilling refers to the process of learning a new #skill for the employees to improve their current position whereas #reskilling refers to the process of learning an entirely new #skillset that leads to a different career position.    Read More: https://blog.thedigitalmarketinginstitute.org/the-need-for-upskilling-and-reskilling-during-covid-19/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How #scrum works for #digitalmarketing teams   The fourth #IndustrialRevolution has provided consumers with several #technologicaloptions to access products but has provided #businesses with the challenge of having to retain and gain consumers.   #Scrum is a #framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible #value. It has a simple team structure that consists of a #productowner, a #scrummaster, and a #developmentteam. The #scrumprocess, which follows an #agile methodology, progresses through a series of #sprints that last no longer than two weeks usually. Daily #scrummeetings keep the #developmentteams informed and the backlog consistently updated about the project at hand.   #Scrum is a fairly new concept to the #marketing world yet it is becoming a new way for #businesses to respond to their organization's #marketingstrategy needs. With benefits such as allowing consumers to collaborate in #productdevelopment and constant consumer feedback, it is no wonder why companies like #Netflix and #Google have adopted it. The #developmentteam enjoys high morale and complete autonomy to organize and manage itself while #scrum masters merely mitigate team problems and they generally serve the team.    #Scrum has helped companies to bridge the gap between #marketing and #IT as the traditional competencies of #marketers have evolved to include #searchengineoptimization, #dataanalysis, and #webdesignskills.    To learn more about the latest #marketing methodology visit The International Institute of Digital Marketing blog at www.thedgitalmarketingisnstitute.org  and find out how #scrum works for #digitalmarketingteams.   Read More: https://blog.thedigitalmarketinginstitute.org/how-scrum-works-for-digital-marketing-teams/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

We all know the saying that goes, “Google is your friend”?  Well, that’s because it truly is! Consumers are #online, #socialmedia is the new hangout spot, and #searching for #updates of the latest news has become the best exercise for your fingertips. #DigitalMarketing is the reason behind it all.   So what is #DigitalMarketing? #DigitalMarketing is the act of #advertising and selling goods and services. Using #onlinemarketing techniques such as #socialmediamarketing, #searchmarketing, and #emailmarketing is #digitalmarketing.   A basic description would say that #digitalmarketing is still just #marketing   It works so well on getting people’s attention, such as #products and #services offered by a #business. This is the best alternative to generate those clicks, level up your #sales, and be happy with your results. By now, you should know a successful #business is not luck, it is #digitalmarketing.  For more info, you can hit the subscribe button and don’t hesitate to comment down below. Read More: https://blog.thedigitalmarketinginstitute.org/what-is-digital-marketing-3/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Organicmarketing is important for any business no matter the size. Investing time and energy in developing #organicmarketing is one of the most important steps one can take to ensure the long-term success of their #business’s #digitalpresence.  It’s one of the most effective ways to build an #authenticaudience and fan base for your #product or #service. It can be time-consuming but it’s worth the extra effort.   To build a #successful #strategy, one needs to accumulate a range of strong #organicmarketing ideas that includes #socialmedia, #search, and #emailmarketing. You might be asking yourself, why should I look into #organicmarketing when I can just pay for everything? That’s a great question. #Organicmarketing comes with lots of benefits for your #business including more #authenticcustomerengagement and #brandloyalty.   Read More: https://blog.thedigitalmarketinginstitute.org/three-tips-for-organic-marketing/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

We’ve all heard the phrase, “Content is King!” Well, that’s definitely true! #Contentmarketing has become a necessity for any modern #brand. It’s the heart of the most successful #digitalmarketing #campaigns. Behind every great #business stands valuable and wealthy #content that connects a company with its #audience. But what is it that makes #contentmarketing specials, and why is there a huge need for #contentcreation in today’s world? #Contentmarketing is a type of #onlinemarketing in which the supplier #creates and shares relevant and valuable #content. The goal here is to attract, acquire and engage a clearly-defined, #targetedaudience. #Contentmarketing is #strategic and #consistent; it requires the #contentmarketer to deliver high-value #content to a #targeted #audience in the aim of driving profitable #customeraction. In layman’s terms, #contentmarketing can be best described as “#creatingcontent that your audience wants or needs, then giving it to them for free on a consistent basis with the goal of them translating this free value into real value by purchasing from you.” #Contentmarketing has several advantages in the #businessindustry. Its need in the #market has been hugely increasing over the past years. #Contentmarketing works on building #trust, #generatingleads, and cultivating #customer #loyalty. Thus, it has become a new, normal form of customer side which helps evolve what customers expect from #brands they interact with. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

I am waking up every morning to build a bright future, am I not on the #frontline? Leaving classes and going back home was not what many people anticipated when they first heard about the #covid-19 #pandemic but ever since then many in the #education sector were left stranded with no option but to stay home with the hope that things will change. Since this advent has dragged, many have left the sector in search of #survival and many people lost their jobs which led to their children being kicked out of #institutions while others can barely afford to further their #studies because of the current state of the economy. Before #Covid-19 it was a choice to have your child enrolled in a #homeschooling programme, but now it is a choice that many parents have taken to keep their children safe and free from #covid-19 as well as to curb the spread of the #virus. The #education sector has set up #strategies to continue the #academic year as well as to adhere to the precautions to save lives as well as offering skills to the youth, but these strategies have delayed the production of skills as students have limited days to go to class, some attending two times a week and the others attending three times a week, vice-versa. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Ever wanted to study #digitalmarketing or wondered what qualities a #digitalmarketingmanager should have? This #blog post aims to quench your thirst for #knowledge and increase your interactions. The person responsible for planning, executing, and overseeing #digitalmarketing #strategies in an #organization is a #digitalmarketing #manager. Such #strategies endorse an organization, its goods, and/or #services. In building and sustaining #brandidentity within the #digital area, the #digitalmarketing #manager plays a major role. In comparison, the #digitalmarketing #manager also conducts traffic to the #website of the organization and attracts #leads and #clients. The #digitalmarketing #manager has an important role to play in raising #brandvisibility, driving #traffic across the #digital space, and attracting consumers here are the qualities that a #digitalmarketing #manager should have. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

A #brandingstrategy is a #fundamental building block for any #brand. #Brandingstrategies are long-term departmental plans for a #brand to achieve specified goals. It is important in order to clearly communicates the #brand’s goals and what they stand for. It can also be used as a benchmark for the #brand's progress and help the #brand gain a competitive advantage. Here are 10 of the best #brandingstrategies we recommend: • Corporate #branding • #Brand Differentiation • Identify #targetaudience • Individual #branding • Product #branding • Online #branding • No-#Brand #branding • Attitude #branding • Consistency • Co-#branding Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

A #scrum master is someone who implements a #project to meet the expectations of the #client. He is a #team #leader who motivates and supports his team members to ensure the successful completion of the project.  Companies that use #scrum include #Google, #Apple, #Facebook, and many others.  The first skill that every #scrum master must have is to be #goal-oriented. He or she will do his best to keep his team members from being distracted from unwanted #meetings and help his team members to focus on the goals set. The second skill is to be a #mentor. The #ScrumMaster will be a mentor to his team members, encouraging collaboration during planning sessions, observing the work of team members on a daily basis, and sharing experiences to guide them The third skill is to engage in continuous #improvement. The #ScrumMaster will #streamline processes through automation and introduce best practices so that the #project can be completed ahead of time. The fourth skill is to have good #interpersonalskills. The #ScrumMaster must have good #communication and listening skills for liaison with the team and customers. The fifth skill is to be #agile. The *ScrumMaster must be flexible to accommodate changes when faced with problems.  In conclusion, the most successful #ScrumMaster is someone who does well in facilitating daily #Scrum, possesses conflict resolution skills, is friendly and communicative, an expert in estimation and planning, is a good coach in #Agile practices, helps the team to clarify goals and actions, process-driven and above all, a servant first, who serves his team members before considering about himself. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

As #agile #development has evolved and expanded beyond its initial #implementation within #softwaredevelopment to a widely accepted framework that has been adopted by numerous #digitalmarketing and #businessdevelopment #agencies, so has the need for competent #ScrumMasters increased.   You may be a #ScrumMaster yourself, involved in a #team undergoing a shift to #agiledevelopment, or simply interested in what skills it takes to become an excellent facilitator. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Commençons tout d'abord par le #freelancing en #digitalmarketing qui a une combinaison de compétences qui comprend: la publicité sur les #médiassociaux, la #créationdecontenu, #l'élaboration de #stratégies, la #publicité payée et le #design. Ils se concentrent également pour aider les #entreprises à promouvoir leurs #produits sur les #médiassociaux.   Sachez que les besoins des #entreprises en matière de #marketingdigital sont énormes, il y a donc de très belles opportunités à saisir. De plus en plus d’#entreprises font appel à des #freelances plutôt que des agences lorsqu’elles ont besoin de professionnels de manière ponctuelle.   Pour ma part l’un des conseils que je peux vous donner pour devenir un-Freelance c’est de mettre à jour vos réseaux sociaux et de Créer un #portfolio ou un #blog ou vous annoncez que vous vous lancez en #freelance en détaillant ce que vous proposez.  Par contre attention, vous devrez gérer vos journées, vous astreindre à une certaine rigueur, ce qui n’est pas donné à tout le monde. Le plus dur, c’est dans le temps... Alors qu’au départ, le  #freelance présente l’avantage de pouvoir gérer son temps, il faut savoir dire « stop »!    Vous pouvez très bien faire des journées de 5h ou des semaines 4 jours!  Pour aller plus loin, beaucoup de #freelances font de la #formation, Que ce soit en #école ou bien en ligne via des plateformes #d'e-learning comme #GoogleGarage ou L’International Institution de Digital Marketing, qui ont une formation très très intéressante qui s’intègre parfaitement à la vie d’independent. Si vous avez envie ou besoin de suivre une reconversion, pensez au métier du #web car ils auront une longue vie et ils sont loin de disparaitre! Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The year 2020 brought much uncertainty to everyone #globally. The harsh reality of the #COVID-19 #pandemic changed what many thought would be a “pleasant life journey” to an unexpected “new normal”. While #physical #interaction came to a halt, the world has now seen the rise of online interaction now more than ever. But how does the #socialmedia landscape look in 2021 in comparison to previous years before the #pandemic?   A look into the various #socialmediaplatforms will give us a better understanding of what we can expect in #2021.   Read more: https://blog.thedigitalmarketinginstitute.org/the-social-media-landscape-in-2021-a-digital-shift/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

A #business #website that doesn’t appear on the first page of the #searchengineresults related to your #products and #services is a #website of no use. Now you must have been thinking about why it is important to appear on the first page? Well, it is because 71% of people get what they are looking for on the first page.   First of all, what is #SEO? #SEO means the process of improving your #site to increase its visibility for# relevant searches. The better #visibility your pages have in #searchresults, the more likely you are to garner #attention and attract #prospective and existing #customers to your #business.   Read more: https://blog.thedigitalmarketinginstitute.org/seo-reasons-why-should-every-business-do-seo/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Ecommerce is the best way to #sell your #products and #services in 2021. Help your #customers and #potential #customers stay safe during the #pandemic by going #digital and if you already have gone #digital learn how you can #boost #sales for your #business and gain new #customers as well as establish #customer #loyalty with the help of #digitalmarketing.    Here are 10  quick #strategies for your #ecommerce #website.  Read more: https://blog.thedigitalmarketinginstitute.org/wp-admin/post.php?post=1738&action=edit    Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Digitalmarketing is fast becoming the most lucrative #career field to choose, especially with #COVID19 forcing the entire world into the #virtual territory. In fact, #digitalmarketing takes sixth place on #LinkedIn’s list for the top 10 in-demand #jobs, with #SEO #ranking as one of the most desired #skills. Of course, with such #highdemand comes even more responsibility, and with it the need for more #digitalmarketing #managers. So, firstly, what is a #DigitalMarketing #Manager? That’s easy. The #DMM is the person in the #marketing team who is responsible for all the #digitalmarketing #strategies and #executions, and for all the #digitalmarketers in the #team. Simply put, #DMMs are there to ensure the #success of all #digitalmarketing #campaigns. Pretty important, right? Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

0% of the South African population has #access to the #internet, and they are very active on #socialmedia. That is 22,89 million people who have access to the #internet, potential clients that you could reach. With such high numbers, it means one’s #business can thrive and grow with #highqualitycontent. Therefore, #organicmarketing can thrive successfully and put your #business in a position to be seen and gain visibility.  Definition of #OrganicMarketing- #OrganicMarketing is the act of #promoting and #creating #brandawareness through natural and #valuebased tactics to create #traffic to your #websites or #socialmediaplatforms of your #business to increase #clients and #brand visibility. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

There is nothing that could have prepared the world for the life-altering disruption that came to be in early 2020. #Covid19 lead to many #tragedies over the past year, one of which is the #economicimpact it had #worldwide. Many #businesses shut their doors, never to open them again, while others are still having #difficulty devising a #plan to simply stay afloat.  The #Covid19 #pandemic has changed #consumerbehavior for good and one of the #industries most affected by this shift is the #retailindustry. With fewer in-store #customers and a drop in overall spending, #businesses have had to come up with new and innovative ideas to adjust to the new normal. The effect of #Covid on #retailstores has forever changed how the #industry functions.  Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Have you ever heard or been in an argument where people try to explain which #brand is better, an #iPhone or #Samsung? #Xbox or #PlayStation?  Both sides believe that their choice is the better one. Their opinions are based on their experience with the #brand. Positive #experiences can lead to #trust, and trust leads to #loyalty. This will then #influence the #consumer’s #purchasingbehavior in such a way that all they want and talk about is your #brand and its #products. This is what #brandawareness can do for a #brand: embed itself into #consumerlifestyles and #purchasehabits so that they don’t have to think twice before becoming a #customer — time and time again.  #Branding develops an image of a company’s #products in the #mindsofconsumers, attributing goods with certain unique #characteristics or qualities that are #attractive to the #target #audience if done effectively. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#SearchEngineOptimization (#SEO) is a #fundamental part of #digitalmarketing. It is the process of #optimizing your #online #content for #searchengines like #Google to discover and show it as a top result for #searches on their #searchresultpages. The better visibility a page has in #searchresults, the more likely it will #garner attention and attract #prospective and #existing #customers to the #business. Regardless of what your #business offers, a whole #audience is likely #searching for #products or #services like yours on #searchengines right now. And if you really want to attract them to your #site, you will need to identify which #keywords and #phrases your #targetaudience use when #searching for #products or #services.  After that, you work towards ranking well for those #searches. That is what #SearchEngineOptimization is all about. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Brands advertise on YouTube because it’s the world’s second most popular website, drawing .2 billion logged-in visitors a month If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. YouTube ads aren’t the most intuitive part of your social media advertising strategy. Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. Let’s take a look at the main types of ads on YouTube, both video and otherwise. 1. Skippable in-stream video ads These ads play before or during a video (a.k.a. “pre-roll” or “mid-roll”). Their defining feature is that viewers can choose to skip them after the first 5 seconds. As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds. Your ad must be at least 12 seconds long (though somewhere under 3 minutes is recommended). You pay when a person has watched the first 30 seconds, or the whole thing, or if they interact with your ad by clicking: whichever comes first. Sidebar: You’ll see the term “TrueView” pop up a lot. TrueView is YouTube’s pet name for the payment type where you only pay for an ad impression when a user chooses to watch it. Likewise, B2C online education brand MasterClass uses skippable in-stream pre-roll ads to promote their memberships. However, theirs run long: this one is nearly 2 minutes. 2. Non-skippable in-stream video ads Because 76% of people report that they automatically skip ads, some advertisers choose to run pre-roll or mid-roll ads that don’t have a skip button at all. When should you do this? When you’re aiming for a wide lift in brand awareness, and you’re confident that your creativity is strong enough to hold your audience’s attention for the full 15 seconds. Note that with non-skippable ads, advertisers pay per impression, at CPM. 3. Discovery ads Whereas in-stream ads function something like a traditional TV commercial, discovery ads are more akin to the ads you see on Google’s search results page. (This makes sense when we remember that YouTube is as much a search engine as a social platform.) Discovery ads show up alongside organic search results. So if your video looks more relevant than the organic results, people can choose to watch it, instead. Discovery ads include three lines of text along with a thumbnail. When interested people click on the ad, they’re sent through to your video page or YouTube channel. 4. Non-video ads For advertisers without a budget for video, YouTube offers non-video ads. • Display ads: appear on the right-hand sidebar, and include an image and text, alongside a CTA with a link to your website. • In-video overlay ads: appear floating on top of video content from monetized YouTube channels. In an ideal world, both of these ad types appear in conjunction with related content. Of course, that’s not always the case. Globally Recognized #Digital​ #Marketing​ Certifications: https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITAL​ #MARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute....​ For Course Details: https://thedigitalmarketinginstitute....​ ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#SEO​ is a term that is very familiar to everyone who is in the field of #digitalmarketing​. What is it? It is the process of improving the #quality​ and #quantity​ of #websites​ from #searchengines​. It helps the #businesses​ to higher the #rank​ in #searchresults​. #Architecture​, #Content​, and exposure will help to earn #backlinks​ and #socialmentions​. Now it spread around the #localbusinesses​ too. According to an estimate by Review Tracker’s study in 2017, 35% of all #searchtraffic​ is #local​. Do you know why? It improves your online presence, increases #organictraffic​, and helps you to grow your #business​. #SEO​ is needed for every type of #business​ that has its #onlinepresence​. It is not necessary if you are looking for immediate leads or #sales​. Because #SEO​ requires #strategicplanning​ #execution​ and ongoing #management​. Do you know the benefits for #businesses​? Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

If you were to type out “#virtualtraining​” or “#elearning​” on your #search​ bar this very moment, immense #information​ pops up, which may initially seem overwhelming or even daunting. #Virtual​ is a word that we’d hear more often, more so since the #majority​ of us are under house arrest due to a #virus​. It’s becoming more and more of a #norm​, however, doesn’t this make you wonder where it began and where it’s headed now?  It is fascinating how far back the history of #virtualtraining​ dates; we are talking back to the 1800s. In the year 1892, the University of Chicago established #distancelearning​ on a college-level and had used the US Postal Service for #course​ correspondence later progressed to doing live shows on the radio in 1921 and televised broadcasts in 1963.  Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

If you’re looking for one of the best ways to generate leads for your organization, look no further than content marketing. Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less. Content marketing generates 3X as many leads as traditional marketing. I’m going to show you 5 effective ways you can start implementing today to generate leads with content marketing. Step 1: Create a buyer persona Capturing the wrong leads is as bad as capturing no leads. In fact, it’s probably worse because you’ll waste your resources on a lead that’s unlikely to be your customer. Therefore, when I talk about generating leads, I mean generating the right leads. And to do this, you need to specify the type of people you want as your leads. Step 2: Leverage content syndication Having valuable content on your company blog can bring in many leads for your business. But what if you have an obscure blog that nobody reads? Then the great content that you’ve put a lot of effort in would massively underperform. Step 3: Provide lead magnets and content upgrades Nowadays, people are reluctant to share their contact information because their inboxes are already full of junk. To capture that lead, you have to first provide value. And that’s the function of lead magnets. They help to solve a problem for your audience. What are the characteristics for effective lead magnets? Step 4: Improve your landing pages When you consider that most single landing pages are built specifically to capture leads, then creating them without thought means you’re essentially throwing your leads away. Step 5: Use guest blogging to capture leads Guest blogging is a valuable activity to improve brand awareness and gain quality backlinks. However, one advantage that most people fail to take is capturing leads through guest posts. You may ask: how can I do that? The key here is to make your lead magnet relevant to your guest post. You can also share the link in the body of your post where it is relevant. And depending on the website you’re writing a guest post, you can even add your content upgrade in the body of your post. Globally Recognized #Digital​ #Marketing​ Certifications: https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITAL​ #MARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute....​ For Course Details: https://thedigitalmarketinginstitute....​ ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing​ #digitalmarketing​ #digitalmarketing​ #marketing​ #socialmediamarketing​ #socialmedia​ #business​ #marketingdigital​ #branding​ #seo​ #instagram​ #onlinemarketing​ #advertising​ #digital​ #entrepreneur​ #contentmarketing​ #marketingstrategy​ #digitalmarketingagency​ #marketingtips​ #follow​ #smallbusiness​ #design​ #bhfyp​ #love​ #webdesign​ #like​ #photography​ #graphicdesign​ #content​ #art​ #fashion​ #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses  ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Digitalmarketing​ is one of those #terms​ that’s shrouded in #confusion​ and seems to mean something #different​ to everyone. It’s also been made to seem way more #complicated​ than it actually is, which is a shame really, as it’s really pretty #straightforward​. So what exactly is #digitalmarketing​? As simple as this is going to sound, #digitalmarketing​ is just #marketing​ using #digitaltools​. #Marketing​ is nothing more than #communicating​ #value​ to your #customers​ so therefore, #digitalmarketing​ is #communicating​ #value​ to your #customers​ using #digitaltools​.  Now that we have covered what #digitalmarketing​ is, the real question should be, what #digitaltools​ are available and how do they differ from #traditionalmarketingtools​? Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Tip 1. Create #connections​​. Create #connections​​ to #people​​, #businesses​​ and #communities​​, to #create​​ a bridge towards your #brand​​ that users can find you from. Reach out, provide a bridge for users to find your #brand​​ from. Tip 2. Make it #professional​​. Make #images​​ specifically for the platform you’re using, such as #profilebanners​​, and #images​​, and make sure to vet #posts​​ that your #team​​ creates before they go live.  Tip 3. Find your #audience​​. Tailor your posts, #hashtags​​, and #generalpresence​​, around the #audience​​ that you want to #market​​ to. You don’t want to #market​​ your resume-building #website​​ to retired workers, you want to #create​​ a community #connection​​ with the #audience​​ that you find, so that the news of your #brand​​ spreads within that group. Tip 4. Utilize the right #platforms​​. While it's #important​​ to cover all bases, it's also #important​​ to find the #platform​​ that fits the best right for you. It’s #important​​ to do this because you don’t want to be putting your effort into a #website​​ or #platform​​ that won’t be providing good returns. You're going to have more luck trying to share spreadsheet tips on #Linkedin​​ than you are going to on #Twitter​​. For more Tips on #SocialMediaMarketing​​, please #subscribe​​ to our #channel​​.  Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#SEO​ and #SEM​. What are they? You see a required #jobapplication​ on #websites​ #certifications​ people's bios. What is it?  Well, have you ever wondered how #websites​ like #Google​ #Yahoo​ or #Bing​ seemingly pull #websites​ and #brands​ out of nowhere? Well in essence that's #searchenginemarketing​. Now, you may be wondering how do I get in on that?  Well, the answer is a little more #complicated​ than you may think. But #searchenginemarketing​ itself doesn't have to be. It's all about the #venue​ you use in order to #achieve​ it for yourself. How #complicated​ you want to get and the nitty-gritty?  So even though the #technology​ may be #complicated​ it doesn't have to be for you. The most #important​ aspect of #searchenginemarketing​ is making sure that you have the correct #foundational​ #knowledge​ you need to be #successful​ in #searchenginemarketing​.  Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#DigitalMarketing​​, in the modern-day, is essential. With over half of the world's population using the #internet​​ and an increasing number of #businesses​​ moving entirely online, it is not only a missed opportunity to skip out on #marketing​​ #digitally​​, but also, in some ways, harmful to #business​​. #DigitalMarketing​​ puts the world in the palm of your hand, allowing you to reach #customers​​ never thought possible. This is arguably the greatest draw of #DigitalMarketing​​ and one that is rarely utilized to its fullest extent. Because of the #speeds​​, it takes to reach people across the world, it's as easy to reach new people as it is to reach people in your area, with the barriers limited to your skills as a #marketer​​. One of the crucial aspects #DigitalMarketing​​ has over other forms of #marketing​​ is the multitude of methods that can be used. These include, but are far from limited to #videos​​, #displayads​​, #interactivemarketing​​, #podcasting​​, #socialmedia​​ #marketing​​, and #promotionalmarketing​​. With such a variety of #marketing​​ #venues​​, #consumers​​ are less likely to experience fatigue, and you can reach users you may not have been able to otherwise. #DigitalMarketing​​ can also be much more cost-effective. This is because #DigitalMarketing​​ allows for much easier #implementation​​ of #organicmarketing​​ due to the #socialnature​​ of the internet. If a user has a good experience with your #brand​​, they can make not only spread it with their friends but make posts about it as well, reaching more people with a single endorsement. This applies to the #socialmediamarketing​​ you can #produce​​, and more. The possibilities for #organically​​ growing your #brand​​, without spending a dime on #adcampaigns​​, are endless. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Within the context of #SEM​, you may have heard the acronym '#PPC​' and wondered what it meant, or maybe you just wanted to know more about it. #PPC​ stands for #PayPerClick​. This is a model of# payment for #digitaladvertising​, where the #advertiserpays​ a fee every time their #ad​ is clicked. Depending on the #fee​ for the #click​, the #profit​ can vary from a net loss to a very generous gain, but it all depends on your #targetaudience​, as well as how #optimized​ your ad is for the #searchengine​. #Programs​ like #GoogleAdwords​ (or just #GoogleAds​) use an #auctioning​ #system​. It works sort-of like this-- Your #ad​ is thrown into a hat with many other #ads​ and appears in a user's #searchresult​. This is far from random though, as whether or not the #ad​ appears depends on many, many different aspects, like #ad​ #quality​, and more #importantly​, #targetaudience​ and #keywords​, as well as your #bid​, and how high you're willing to #bid​. While more money may mean more #clicks​, this isn't completely the case, as many different factors, your #control​ can grow the chances that your #ad​ will appear. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Both #DigitalMarketing​ and #GameTheory​ are #strategictools​ to reach a #professional​ level of #competitiveness​. Therefore, #marketers​ should apply #GameTheory​ #tactics​ in order to master #marketingskills​. “Life is a #Game​. Be the #gamechanger​ whom everyone respects !“ #Marketing​ is nothing but a #game​, which has rules, players, #strategies​, #schemes​, cunning, #objectives​, and finally rewards only for Winners !! In general, #businesses​ observe what others are performing which would ease their #strategic​ #decision​-making. Then they act upon based on well-planned #structured​ tactics like a “master hunter” which eventually brings the ultimate prize. Read more:  https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#SarahMcguire​ defines a #MarketingPlan​ as a report that outlines your #marketingstrategy​ for the coming year, quarter, or month. A #marketingplan​ includes #objectives​ that explain what you are trying to #achieve​. A lot of people have an #idea​ of what they want to do and how they want to do it but the little #details​ around the idea make it seem impossible. Many people have been trying to start #businesses​ and the fine details don’t seem right. Some people have only #managed​ to have a full-proof #strategy​ after some years.  The following are #important​ basics that one needs to #master​ in their #marketingplan​. 1. #Targetaudience​  A good #marketingplan​ consists of a #targetaudience​ that is clearly defined. A clearly defined #audience​ helps in messaging because when one #develops​ key messages, they are able to speak to the #specificaudience​. To narrow your #targetaudience​, a #marketsegmentation​ is a must because you are now focusing on the four types of #segmentation​ which include #demographics​, #Psychographic​, #geographic​ and #behavioral​. Reaching an #audience​ means that they are willing to listen to you, a good #marketingplan​ will have to explain why you think your #audience​ would actually listen to you.  Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Blogging​ began with self-published diary-style entries on #websites​ but has since evolved as many #businesses​ have taken to adding #blogs​ onto their #corporatewebsites​. The question for #businesses​ today then is what #strategies​ they can use to get the most #traffic​. This #blog​ post will focus on providing helpful tips on how to do so effectively by focusing on five #strategies​. 1.   #ContentCalendar​ Firstly, the most #important​ step is to gather your team and put together a #contentcalendar​ as this will allow you to #track​ and #schedule​ your #content​. This will allow more control of the number of #topics​ covered, and ensure that #content​ is published regularly. 2.   Create #content​ with #SEO​ in mind The key here is to remember that #blogging​ has evolved far beyond diary-style entries. Therefore, when putting together the #contentcalendar​, the #organization​ should conduct a thorough #keywordsearch​ that will drive the nature of the #content​ and #topics​ covered. The idea here is to allow #Google​ to pick up your #blog​ as relevant when people use that #searchengine​ to find information. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Have you been wondering why #SearchEngineOptimization​ (#SEO​) is so important and why #businesses​ need it? If you have, you’re on the right page. As the world has become reliant on the #internet​ over the years, #businesses​ have had to put a lot more effort into their #websites​ and #onlineplatforms​. People spend hours on the #internet​ so wouldn’t it make sense to find the best ways to drive #traffic​ to your #website​? Why is #SEO​ important?  #SearchEngineOptimization​ allows #Google​ to decide which #websites​ should be ranked on its first page. The #SEO​ process holds such great #importance​ because #Google​ uses the appropriate methods to decide which #websites​ are worthy of having a high ranking. The decision is based on how relevant the #website​ is to a #specificsearch​. As users, we almost never click on #Google​’s second page to find the answers to our questions, which is why it is so important to rank on the first page. If #SEO​ did not exist, we would have to go through hundreds of #websites​ before finding the answers to our questions. Since #searchengines​ organize #websites​ from most relevant to least relevant, they allow us to find the #information​ we are looking for in the fastest way possible. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

How does one become a #DigitalMarketingProfessional? When we first consider the definition of #DigitalMarketing, what do we mean? Behind the bells and whistles of fancy terms like #SEO and #CRM, the basic definition is quite simple.  Using the #internet to #advertise one’s product or service.  Simple right?  Is it really that simple though?  Do you have the #equipment?  Do you have the #skills?  Finding the #right #DigitalMarketingProfessional #Education Can anyone become a #digitalmarketer?   Read more: https://blog.thedigitalmarketinginstitute.org/can-anyone-become-a-digital-marketing-professional/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Digitalmarketing​ is an #advertising​ #technique​ that can be done through many different #digitalplatforms​ such as, #GoogleAdWords​, #socialmedia​, #emailmarketing​ and many more. Using these #internetmarketingtechniques​ helps the company to grow their #businesses​. In this #pandemic​, not only #consumers​, but the #companies​ are also heavily relying on #internetmarketing​, to read reviews of the #products​ and #services​, #orderonline​, and contact the seller or the #customer​. Find your area of #specialization​ - Personal #branding​ - Build your #portfolio​ - Brush up your #knowledge​ Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The #COVID19 #pandemic took the world by storm, its effects changed the #travelecosystem hub forever, taking millions of lives and livelihoods. One of the hardest-hit industries that will still take years to #recover #postpandemic is the #hotel #industry. The #hospitalityindustry took a hard hit, as #decisions had to be made to #shutdown #hotels, #restaurants, #themeparks, #cinemas, not to mention the entire disruptive effect and impact on #worldwidetourism. While some #hotels shut down during #covid, some #hotels #worked with certain #hospitals and the #government and made their venues available for #hospitalbeds and #hospitalemployees. #Hotels are still struggling to keep their doors open and are unable to #rehire all their #staff, let alone their #mortgage #payments due to the historic drop in #traveldemand.   Read more: https://blog.thedigitalmarketinginstitute.org/hotel-industry-during-covid/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Socialmediatargeting helps #advertisers reach their #audiences on #socialmedia with #relevant and #impactful #marketing messages. Once you know who your #idealconsumer is, and where to find them on #socialmedia, #targeting is easy and makes your #brand’s #advertisements highly effective.   What is #socialmediatargeting? #Socialmediatargeting is the ability to #displayadverts and posts to #specificaudiences chosen by the #advertiser or #poster. The consumers who make up a #targetmarket share similar #characteristics, defined by #demographics such as #gender, #location, and #age as well as criteria based on their #consumerbehaviour. Your #brand can also combine a number of these factors to narrow down your #audience.   “A #targetmarket is, at its most basic, simply the #market or #submarket (such as a #segment) at which the firm aims its #marketingmessage(s).” (Cahill, 1997)   Why is #socialmediatargeting so powerful?   Read more: https://blog.thedigitalmarketinginstitute.org/social-media-targeting-why-it-is-important/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

If you’re struggling to keep your #Facebook popping and your #Insta topping, then stop what you’re doing and take some notes. Yes in a world where your #brand is everything, keeping up with the current #marketingtrends can be difficult. So sit back and relax, we got you covered with the following tips for #socialmediamarketing.    #Socialmediaplatforms    #Socialmedia has become the rise of fame for many #businesses, yet also a downfall for others due to lack of “presence”. So here are the top #socialmediaplatforms to keep a #socialpresence on :    #Instagram  From live sessions and filters to those questionable fitness #DM’s, #instagram has become a millennials playpen. The platform offers a wide variety of #editorialtools to utilize as a starter influencer or a more established #business in need of #marketing. Within the “story” feature, users are able to create simple #textcontent or #images with an artisanal aesthetic. The story options also provide a variety of #trendy #GIFs, #stickers, #icons, #hashtags, #links, or charitable links to #engage with other users.    Read more: https://blog.thedigitalmarketinginstitute.org/how-to-stay-trending-on-social-media/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Have you been wondering why #SearchEngineOptimization​ (#SEO​) is so important and why #businesses​ need it? If you have, you’re on the right page. As the world has become reliant on the #internet​ over the years, #businesses​ have had to put a lot more effort into their #websites​ and #onlineplatforms​. People spend hours on the #internet​ so wouldn’t it make sense to find the best ways to drive #traffic​ to your #website​?  Why is #SEO​ important? #SearchEngineOptimization​ allows #Google​ to decide which #websites​ should be ranked on its first page. The #SEO​ process holds such great #importance​ because #Google​ uses the appropriate methods to decide which #websites​ are worthy of having a high ranking. The decision is based on how relevant the #website​ is to a #specificsearch​. As users, we almost never click on #Google​’s second page to find the answers to our questions, which is why it is so important to rank on the first page. If #SEO​ did not exist, we would have to go through hundreds of #websites​ before finding the answers to our questions. Since #searchengines​ organize #websites​ from most relevant to least relevant, they allow us to find the #information​ we are looking for in the fastest way possible.  Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Along with the time as all #socialmediaplatforms are changing their features, #interface, #algorithms, and regulatory #policies, the way people use to interact with them is changing dramatically as well.  #Socialmedianetworks are not merely used to #connect and #interact with people only but also to increase the #awareness of a #product/#service, spreading #informative and #educational #content too. #Socialmediamarketing has become an extremely important ingredient of an overall #DigitalMarketingStrategy for an #organization. Since the #Covid19 #pandemic has hit the ground, the ways to interact with #socialmedianetworks have entirely changed.    If you want to get familiar with the #latesttrends of #socialmediamarketing, you are perhaps reading an appropriate #Blog right now. Further, I will be explaining some of the most favorable #socialmediamarketing #trends in 2021.   Read more: https://blog.thedigitalmarketinginstitute.org/social-media-marketing-trends-to-know-for-2021/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Resistance to #digitalisation #Technology has not only changed the way people connect but it has also had a huge #impact on the way people #shop. With the #covid19 #pandemic, #shoppingonline has grown even more than projected. #Businesses were required to #digitize in order to sustain #business. In the #fashionindustry, the #pandemic has accelerated many changes that were already underway. One of the #biggest #changes in the #industry is the way #luxurybrands are finally embracing the use of #digital. Over the last decade, #highendbrands have been hesitant to embrace and adapt to moving their operations from #retailstores to #online. Most #luxurybrands have resisted dealing with #onlineretailing as they believed going #digital would make them seem more generic, negatively affect people’s perception of the #brand’s image and they believed it would open more space for counterfeiting.  However, the global #pandemic has proven to #luxurybrands that #digital is here to stay. High-end brands are finally taking to #ecommerce. Read more: https://blog.thedigitalmarketinginstitute.org/why-are-luxury-brands-beginning-to-invest-in-digital-retailing/ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

As we go into a new year with #covid19 still hanging around, and still many of us have a lot of uncertainties about the whole situation. For a lot of us, it’s about finding ways to fill our time and not waste it. #struggling each day to do something a little bit different to fill the time. #Upskilling? #Reskilling?   For those of us who are #struggling to seek #employment or feel our job is at #risk. I am here today to let you know you’re not alone and to help #guide you through the #benefits that come in #investing in yourself and #enhancing your #skills or #reskilling. Being #motivated to change yourself or to change what might seem a #naturalroutine.   One thing I can personally take away from this #pandemic is no one is safe. And it is up to you to look and #seek new #skills to better yourself. This is an #opportunity to #seize this free time and turn it into something #beneficial. There has never been a #worldwide #pandemic like this for some time and we are all #continuouslylearning.   Read more: https://blog.thedigitalmarketinginstitute.org/why-upskilling-reskilling-is-important-during-a-world-wide-pandemic/    Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#SelfPublishing​ has a bad rap. Well, it did. What was its #reputation​ originally? Well, it was the authors of #nonfiction​ and #fiction​ who weren’t decent enough to get #traditionallypublished​, those who couldn’t get past those dreaded Gatekeepers in the publishing world. But, they just look for what sells. But, they just don’t understand what I’m writing. But, but, but, you may be right. It’s true, the #publishingmarket​ is a tough one, no matter what you’ve written. Whether it be a book on how to rent your place as an #AirBnB​, or #businessadvice​ in a #COVID​ world or a #fiction​ book about bloodthirsty killer bunny rabbits, you can do it all yourself, and yes, it may be true great work that hasn’t been yet realized. But another great reason to #selfpublish​ is to have complete #creative​ control and keep all the #profits​ yourself. Yes, that’s right. What you have created will all come down to you. You do it all from scratch and keep the #rewards​. But that means you’re a #onepersonshow​. So, it’s #essential​ to know what you’ve got coming for you. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

In this era of #technology where an #approach towards every single #aspect has #changed, even the way #businessesapproach their #customers has #changed.  #Traditionalmarketing is being replaced by #digitalmarketing.  The #invention of the #internet has #changed the world #drastically.  #Digitalmarketing is the new norm for a #successful #business. Here is why #digitalmarketing is important for your #business:   Read more:https://blog.thedigitalmarketinginstitute.org/why-is-digital-marketing-important-for-businesses/   Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The #dos​ and #donts​ for #EmailMarketing​  #Emailmarketing​ is an extremely important #strategy​ used by #digitalmarketers​ in order to build #relationships​ with future prospects or current and even past #customers​. It’s a huge opportunity for #marketers​ to #communicatedirectly​ with their #customers​ in a very personal way. It is important that #digitalmarketers​ follow their own #strategy​ or practices that they believe will be successful. But what are the obvious best #practices​ and common mistakes that are made in an #emailmarketingcampaign​? Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

When we start a #newbusiness​ we aim to reach as many people as possible. If you are thinking of expanding your #handmadebusiness​ in the #digital​ world this is an article you need to read. These are the 5 #fundamental​ #steps​ for a #handmadebusiness​ that will help you start on this new #platform​. 1. Build your #ownstory​ 😉 First of all, we need to be clear about our #story​. What makes your #handmadebusiness​ different from a mass #production​ #company​?… your unique story!  You don’t need to have a super extraordinary #story​ behind it, only need to give your #customers​ an #honest​ and #realstory​ that they can relate to.  Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

The #digitalmarketing​ #trends​ are ever-changing, however, one really interesting #digitalmarketingtool​ is #SEM​. Before we go ahead with what exactly is #SEM​, let’s talk about #digitalmarketing​ first. #DigitalMarketing​ is #advertising​ through #digitalplatforms​ which vary according to the type of #strategy​ you are using. These #strategies​ would include #socialmediacampaigns​, #searchengineoptimization​, #paidmarketing​, #searchenginemarketing​ (#SEM​), etc. What is #SEM​? #SEM​ is a #strategicmarketing​ approach where #businesses​ pay #Google​ to list their #websites​ or #promote​ them when you #search​ for a #specifickeyword​. As you may have seen, when you #search​ for a #specifickeyword​, you see some #websites​ promoted at the top, those #businesses​ are using #SEM​ and #GoogleAds​ to #promote​ their #businesses​ through #paidmarketing​. Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp​ --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

Can #socialmedia #boost your #business? If you are an #entrepreneur or are #aspiring to become one, this is for you. With this current situation of an endless #pandemic, you may wonder: how can I #promote my #smallbusiness when things seem to be more difficult? Well, #socialmediamarketing is the answer!  #SocialMediaMarketing #Statistics Certainly, there are a variety of #socialmediaplatforms that you could use to #boost your #smallbusinessmarketing and some of the most known are #Facebook, #Instagram, #Snapchat, #YouTube, #Twitter, #TikTok, #LinkedIn and others.   In January 2020 the number of people on #socialmedia was 3.80 billion users and 5.19 billion was the number for people who use mobile phones to #access their #socialmedia.  So, why not take this information and use it for your own #businessadvantage?    Read more: https://blog.thedigitalmarketinginstitute.org/boost-your-social-media-with-these-five-powerful-tips/   Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Humans​ are complex. We are a mixture of #feelings​, #thoughts​ , and #memories​ also, #body​ and #soul​ are linked. Our #mind​ is #involved​ in #everything​ we do, and one of the things we often tend to do is #buy​. We need many things for our #survival​: #food​, #cleaning​ , and #healthitems​, #clothing​, and also other things don’t “need” but buy them anyways. Why is that? Let’s see: Between the #rational​ and the #emotional​ 95% of the #buyingdecisions​ we made are not #rational​ or #logical​, they are #unconscious​. Without #emotions​, we cannot make choices. #Emotions​ are a very important part of ourselves: we feel all the time, and psychologists say there are no “negative” #feelings​, even if we are mad or sad, those are #proper​ and #natural​ #feelings​ everyone has. However, if we link it into the field of #Marketing​, humans prefer to associate #buying​ with nice #feelings​, as #happiness​, #nostalgia​, and #excitement​. Read more: https://blog.thedigitalmarketinginsti...​ Spanish: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing​ #Certifications​:  https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute...​ For Course Details: https://thedigitalmarketinginstitute...​  ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING​ ™ is a certifying body founded in the USA by several long-standing #marketers​. We have years of experience in #business​, #marketing​, and more, and have put forth our combined experience to develop #IIDM​. #DigitalMarketing​ is something that’s all around us, yet there has been no solid foundation for #marketing​ in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing​. Because of this, the need for a solid, stable foundation for #marketing​ in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing​ #digitalmarketing​ #digitalmarketing​ #marketing​ #socialmediamarketing​ #socialmedia​ #business​ #marketingdigital​ #branding​ #seo​ #instagram​ #onlinemarketing​ #advertising​ #digital​ #entrepreneur​ #contentmarketing​ #marketingstrategy​ #digitalmarketingagency​ #marketingtips​ #follow​ #smallbusiness​ #design​ #bhfyp​ #love​ #webdesign​ #like​ #photography​ #graphicdesign​ #content​ #art​ #fashion​ #bhfyp​ --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message