Can you believe it’s mid-December and another year is almost done? That can only mean one thing … it’s time for our annual episode where we gaze into the proverbial communications crystal ball … OK, …

On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.

In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased …

Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog? Perhaps …

In this episode of Inside PR, we talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.

It’s fall—well, almost—and there’s a hint of excitement in the air. At least it feels like there should be! Kids are going back to school. College and universities are offering more in-person classes. And people …

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting …

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.

OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil. Far from it. In fact, most of us are simply trying to …

Once they’ve tasted freedom, it’s hard to take that away. It’s not what I want as an employer; it’s what you want as an employee. Has your boss told you that you have to return …

On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, …

Hello … Helloooo … Check 1, 2 … Is this thing on? OK, cliches aside, I’m happy to report that after a hiatus of around 20 months and all the things that have happened between …

It's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.

Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.

we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.

Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.

FIR changes its pace. GarageBand turns 15. Elections outside the US can be messed with too. Facebook's local news deserts.

Is Mark Zuckerberg's concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg's ongoing repositioning of Facebook as "private."

Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale. Linkworthy Report: Cision Explores Sale PR Newswire Owner Cision Explores Sale – Sources Google to …

This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time.

Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?

There's no doubt that the journalism job losses this year have been massive. But even more remarkable is where most of those losses have been this year -- in digital media.

This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.

This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.

Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.

It’s our first show of 2019 and we decided to make it a more personal show – by talking about the things that are important to us personally and professionally – and what we plan …

When business is changing under you, it's smart to diversify your revenue stream. You'll see the winners emerge and be able to exit the losers, coming out the other end stronger and richer.

Mobile apps share your location in ways you didn't expect. The FAANG members are getting bigger and more dominant. Maybe it's time for a break up.

This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament. …

The New York Times answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?

Facebook fails on both transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?

Should we be uncomfortable with the source of much investment in the search and social media giants? Has news media's tilt to entertainment logic hobbled their ability to shed light on the underlying issues? Is Facebook too big for government oversight?

Inside PR listeners react to our discussion of a power company's social media communications during a crisis. And Twitter releases a trove of data that provides insight into the method of the Trolls

What do you do when a client stops returning your calls? This, and the end of Google+, you and algorithms, and a new podcast for PR leaders

The average company has only fair password security. PR is struggling to reinvent itself. And Pew research data suggests the era of massive growth in social media use has ended.

On this week’s podcast, Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing – and not doing – to protect …

With Twitter, the old way is better Twitter users everywhere heaved a sigh of relief last week, as Twitter gave users the option to again view tweets displayed by recency. No more need to see …

This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. And we also share some things we’ve created elsewhere that we hope …

We’re back after a brief summer vacation. And we have lots to talk about. Snooze Keywords on Facebook Facebook is working to make it easier for you to avoid those annoying spoilers about the program …

Tweet Threads made easier This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom …

We have lots to talk about this week on Inside PR 517. First, a couple #IPRMustKnows, things worth noting and acting upon: WordPress is one more step closer to the full rollout of Project Gutenberg. …

Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians …

Are some things just too sensitive to talk about? This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off …

Online learning courses have become the main channel for many of us to pick up new skills and refresh our understanding of the latest developments and best practices in our current field of work. Have …

On this week’s episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It’s …

GDPR: Not yet in the rear view mirror It’s six weeks since the effective date of GDPR. And many people think that, now that the flood of emails telling us about GDPR has ended, they …

Apple News and Reddit’s new news tab both offer something useful to news consumers. And Instagram’s IGTV offers a fresh take on long form video. But Google’s Podcasts app doesn’t appear ready for prime time. …

Do you need another social network? Can an existing social network break out by jumping on the privacy bandwagon? Can it do it by advertising in the print version of the New York Times? We …

Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram’s disclosure. A praiseworthy step toward greater transparency is …

We have lots to talk about on this week’s Inside PR podcast. PRSA Counselors Academy Martin returned from attending Counselors Academy last week in Toronto. And he tells us about some of the personal highlights. …