Chip Wilson, the founder of Lululemon, discusses his relationship today with the company that made him a billionaire, the dangers of discounting, and why direct to consumer retail has won both the battle and the war."I think what we're seeing is the death of wholesale," he says. "If you had to look at the companies that are surviving now and the ones that are dying, anyone in wholesale is dying."Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.

Seema Bansal, co-founder of Venus ET Fleur, discusses the dos and don'ts of styling products on Instagram, setting the right boundaires when working with your spouse, and what happens to a small business when a Kardashian posts about it on social media."Never in a million years did I think that Kourtney Kardashian and Khloe Kardashian would share a post of Venus ET Fleur," she says. "But what we didn't think of was the supply chain. Can we actually fulfill these orders?"Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.

Tim Brown, co-founder and co-CEO of Allbirds, discusses why only bad retail—not all retail—is dying, how he navigates the unique position of having two chief executives at his company, and Allbirds' quest to achieve what has never been done before: run a billion-dollar business without leaving any carbon footprint behind."One of the challenges with a topic like sustainability is that it means 10 different things to 10 different people," he says. "Where we've landed as a business is that they must all ladder up to this unifying metric around carbon. Carbon is the thing that we must get under control."Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.

Dani Reiss, president and CEO of Canada Goose, discusses how the future is omnichannel, why, as other brands rush to sell direct to consumer, the crucial role wholesale still plays, and how he once asked his own dad to step down as CEO. And if you're in a rut at your job and need a brutally honest new perspective about how to get better, how's this for a piece of advice?"Someone once said to me, 'A great way to look at your business is: Fire yourself, then rehire yourself five minutes later and look at the business again, as if you're just starting from scratch'" he says. "In that, see what could be done differently."Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.

Dylan Lauren, founder and CEO of Dylan's Candy Bar, discusses the economics of flagship stores, why it's so personal to her to remain hands-on atop her company, and why her father, the iconic fashion designer Ralph Lauren, told her to go bigger—not smaller—when launching her candy empire."He understood that it was Disneyland," she says. "When I took the first flagship, he's like, 'Go bigger. Don't do a little small mom-and-pop candy store. Make it big.' I took 15,000 square feet, which is a big risk, especially in New York City. But he really understood that right from the start."Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.

Steve Madden, founder of the billion-dollar footwear brand that takes his name, discusses why there'll never be a replacement for retail, what he thinks of “The Wolf of Wall Street”—the famous Leonardo DiCaprio movie that features the story that led to his downfall—and his return from addiction and 31 months behind bars. “First of all, getting out of prison—it's the greatest feeling,” he says. “For the first month, you're floating in the air.” Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.