Welcome to I Am Northbound, a Podcast for the New Music Industry. A collection of thoughts, interviews, shows & exclusive audio for music artists that are ready to take over the world. We deep dive into social media strategies for the new music industry, giving you everything you need to go out there and get new fans! Brought to you by ListenPages, the best way to grow your audience. ListenPages. Your music deserves more true fans. Get three free months at listenpages.com.
IAMN #076: Promoting Old Music When New Music Is a While Away
Merry Christmas and a Happy New Year!
This will be the last episode before the Christmas break. See you in 2023.
In episode #075 of IAMN: I am Northbound, Jayson wants to show you a call he did with an artist that was stuck in an awkward place. I think any music artist who has released music before knows how awkward it is to not be able to promote their new music (due to it not yet being released) but not knowing what to promote in the meantime.
How do you promote old music when new music is on the way?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
12/23/2022 • 10 minutes, 52 seconds
IAMN #074: Creating All Your Weekly Content in Two Hours
In episode #074 of IAMN: I am Northbound, Jayson wants to show you an episode from the IAMN Inner Circle. In this episode, he will show you how you can create a week’s worth of fantastic social content in just a few hours of your time.
How can you create so much content in so little time?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
In episode #073 of IAMN: I am Northbound, Jayson wants to show you a consulting call he did with an artist in which they discussed chasing happiness. Most artists will chase happiness, but this is a mistake — there is something far better to set your sights on.
What should you chase instead of happiness?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
12/2/2022 • 18 minutes, 34 seconds
IAMN #072: Hooking Up Electrical Impulses to Rat’s Brains
In episode #072 of IAMN: I am Northbound, Jayson wants to introduce you to the best behavioural driver for your content: Curiosity. Creating content that aims to stoke curiosity is what will result in far more growth — and it all starts with putting electrodes on rat’s brains.
How can you use curiosity to your advantage?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
11/25/2022 • 22 minutes, 40 seconds
IAMN #071: Nitty Gritty Facebook:Instagram Ad Music Marketing Strategies
In episode #71 of IAMN: I am Northbound, Jayson shows you a consulting call with an artist that wanted specific advice on advertising strategy. Many music artists don’t see results on their paid advertisements because they don’t approach their angle correctly, but this can easily be fixed.
How should you be using paid advertisements in 2022?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
10/28/2022 • 14 minutes, 29 seconds
IAMN #070: Content Won’t Catch On Without a Hook
In episode #70 of IAMN: I am Northbound, Jayson wants to show you a talk he did in the IAMN Inner Circle on effectively gaining attention. Most of the time, content creators fail because they aren’t able to capture attention, and this presentation will solve that issue for you.
How can you make sure your content captures the attention of your listeners?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
10/21/2022 • 19 minutes, 32 seconds
IAMN #069: Instagram Content Strategy Made Easy
In episode #69 of IAMN: I am Northbound, Jayson answers a question he received from a music artist that asked for the best Instagram strategy for 2022. Instagram has found it difficult to find their identity this year, so a focused strategy that is able to be adapted to change is more important than ever.
What's the best strategy for music marketing on Instagram in 2022?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
10/14/2022 • 13 minutes, 47 seconds
IAMN #068: Using Trending Audio When You Want People to Listen to Yours
In episode #68 of IAMN: I am Northbound, Jayson shows a consulting call on which using trending audio was brought up. On top of that, we discussed different ways to tell your Story through your content.
How can you get promotion for your own music by using trending audio?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
10/7/2022 • 9 minutes, 45 seconds
IAMN #067: Attribution Modelling Through Dark Socials
In episode #67 of IAMN: I am Northbound, Jayson wants to let you inside the IAMN Inner Circle, to show you an episode he did a while back on attribution through dark socials. This episode is quite advanced, but it received rave reviews — and you can hear it today.
What on earth is attribution through dark socials and why is it important for growth?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
9/30/2022 • 18 minutes, 57 seconds
IAMN #066: Monetising Music in ‘22
In episode #66 of IAMN: I am Northbound, Jayson wants to talk about the ever-elusive question, “How do you make money from music these days?”. You may not want to hear the first answer, but there’s another option that is far easier and much more rewarding than any other option out there.
What’s the best way to monetise music in 2022?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
9/23/2022 • 14 minutes, 23 seconds
IAMN #065: Promoting Music With Subject Matter You’d Rather Not Talk About
In episode #65 of IAMN: I am Northbound, Jayson wants to show you another great consulting call he was on recently with an artist who finds it difficult to discuss subject matter. Discussing the message of your movement can be an uncomfortably personal thing, something many artists experience.
How do you promote a song’s message if you don’t want to talk about it?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
9/16/2022 • 16 minutes, 7 seconds
IAMN #064: How to Easily Move Listeners to True Fandom
In episode #064 of IAMN: I am Northbound, Jayson wants to show you an exclusive presentation he did from the IAMN Inner Circle. This presentation dives deep into content strategy and how you can easily resonate with your target listeners and grow your audience with committed true fans.
How should you approach content strategy in this noisy digital age?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 100+ hours of advanced music marketing content.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
9/9/2022 • 21 minutes, 28 seconds
IAMN #063: Growing Audiences When You Are Busy In The Studio
In episode #063 of IAMN: I am Northbound, Jayson answers the submitted question, “How do you promote your music when you are always busy in the studio?”. The bad news is that you need to put more effort in. The good news is that you can do this easily each day.
How can you streamline your productivity without cutting too much into your studio time?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 100+ hours of advanced music marketing content.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
9/2/2022 • 14 minutes, 26 seconds
IAMN #062: Marketing Music Through Paid Advertisements
In episode #62 of IAMN: I am Northbound, Jayson is back to show you a consulting call he did with a music artist. Some fantastic things were discussed about advertising music through paid advertisements in the current industry.
How should you use Meta Ads to market music today?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 100+ hours of advanced music marketing content.
Get a free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpath.com
ig: @jaysonjohnevans
8/26/2022 • 22 minutes, 24 seconds
IAMN #61: Subconscious Psychological Gatekeepers & Making Music Marketing More Introvert Friendly
Enjoy!
I'll be back in the studio soon.
Jayson
3/1/2022 • 15 minutes, 41 seconds
IAMN #60: Listeners Won't Listen Without an Intentional Staircase
Have you ever tried to release new content (music, video, content etc) and no one really cares? Well, in today's episode of IAMN: I am Northbound, I am going to tell you why that is, and how you can make that a thing of the past -- by utilising what I like to refer to as the 'staircase' of your listeners.
(Psst... My best content is at iamnorthbound.com)
2/17/2022 • 16 minutes, 8 seconds
IAMN #59: What is Working For Music Artists in 2022?
Join me in the car again for a rapid-fire discussion on what is working for music artists trying to grow their audiences in 2022. I go through all of the platforms that are worth (and not worth) posting on, and how you should, as well as touch on a few strategies you can use to get the best results out of your marketing efforts.
(Psst... My best content is at iamnorthbound.com)
2/10/2022 • 19 minutes, 11 seconds
#58: Don't Expect That Getting Results Will Be a Sexy Thing
I work with a lot of music artists, and when they run into issues, it can usually be solved by returning back to their marketing foundation and correcting issues there. It's never in Spotify play listing, sync licensing etc -- they are great ways to compliment an already established marketing foundation. In today's episode, I'll show you the four step method I use to market anything with any music artist ever. Enjoy!
(Psst... My best content is at iamnorthbound.com)
1/28/2022 • 12 minutes, 40 seconds
IAMN #57: When Promoting Your Music Goes Wrong
In episode #57 of IAMN: I am Northbound, Jayson wants to break down a recent video that went viral on Tik Tok of a music artist promoting their music the wrong way. This video frustrated a lot of people and Jayson wants to break down what went wrong.
How could you avoid making these mistakes?
Find out on today's episode of IAMN: I am Northbound!
--
Ready to take your music marketing seriously? Join the IAMN Inner Circle.
You'll get multiple episodes of advanced music marketing content each week.
Get one free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpages.com
ig: @jaysonjohnevans
9/10/2021 • 28 minutes, 51 seconds
IAMN #56: Building 'Dem Content Pillars
In episode #56 of IAMN: I am Northbound, Jayson wants to tell you how to create and establish solid content pillars for your online presence. If you can do this, you'll build connection in your audience like never before and also never run out of things to post.
What are content pillars?
Find out on today's episode of IAMN: I am Northbound!
--
Ready to take your music marketing seriously? Join the IAMN Inner Circle.
You'll get 3 episodes of advanced music marketing content each week.
Get one free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpages.com
ig: @jaysonjohnevans
In episode #55 of IAMN: I am Northbound, Jayson wants to introduce you to the concept of cognitive processing fluency. If you can implement this into your creative process, your messages will be more persuasive and you'll find it easier to grow your audience.
What is cognitive processing fluency?
Find out on today's episode of IAMN: I am Northbound!
--
Ready to take your music marketing seriously? Join the IAMN Inner Circle.
You'll get 3 episodes of advanced music marketing content each week.
Get one free week here 👉 https://iamnorthbound.com
Want to get in contact?
e: jayson@listenpages.com
ig: @jaysonjohnevans
8/5/2021 • 18 minutes, 44 seconds
IAMN #54: Noise Is Now a Thing of the Past
In episode #54 of IAMN: I am Northbound, Jayson wants to tell you how you can use his new strategies to make sure that you find your true Motivation -- the message behind your creative vision. If you can do this, your marketing will be easier, your direction will become clearer and the results you find will be greater.
How can you find your Motivation?
Find out on today's episode of IAMN: I am Northbound!
Get access to this episode's IAMN: Extra here (It's free!): https://iamnorthbound.com
6/13/2021 • 20 minutes, 49 seconds
IAMN #53: I Bought a Ton of Spotify Playlist Courses So You Don't Have To
IAMN Showcase: Thinking Outside of the Box with Liz Manchenn
In this episode of the IAMN: I am Northbound Showcase, Jayson sits down with Liz Manchenn to talk about how music artists can expand the creative vision outside of their music. How can you find new ways to expand your vision? Find out on today's episode of IAMN: I am Northbound!
Jayson John Evans:
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
{Guest name}:
Instagram: @lizandthelions
Brought to you by ListenPages (https://listenpages.com)
Intro audio by Jorge Padilla
Intro video by Jayson Evans
Intro song by OneHunidBeats
Outro song: 'Lose Control' by Retro Beatz
7/5/2020 • 27 minutes, 14 seconds
IAMN Showcase: Creating 'Song Experiences' with Sarah Tilghman
In this episode of the IAMN: I am Northbound Showcase, Jayson sits down with Sarah Tilghman to discuss how to create experiences around music, to allow songs to stand out from the online noise and gain attention. Sarah recently launched a track with a ton of creative thought behind it -- something that has proven to be a great way to stand out -- and is here to discuss her entire process. How can you make sure that your next single gains the listeners it deserves? Find out on today's episode of IAMN: I am Northbound!
Jayson John Evans:
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
{Guest name}:
Instagram: @sarahtilghmanmusic
Brought to you by ListenPages (https://listenpages.com)
Intro audio by Jorge Padilla
Intro video by Jayson Evans
Intro song by OneHunidBeats
Outro song: 'Lose Control' by Retro Beatz
5/25/2020 • 22 minutes, 41 seconds
IAMN #52: Answering (a ton of) Questions About Facebook Ads
In episode #52 of IAMN: I am Northbound, Jayson talks a little about the overwhelming response he received to his offer to work with music artists. He also answers a ton of questions that were asked about Facebook Ads for music artists. How can you make sure that you don't lose money on Facebook Ads? Find out on today's episode of IAMN: I am Northbound!
Jayson John Evans:
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
Brought to you by ListenPages (https://listenpages.com)
Intro audio by Jorge Padilla
Intro video by Jayson Evans
Intro song by OneHunidBeats
Outro song by Enyer Gonzalez
5/20/2020 • 28 minutes, 18 seconds
IAMN #51: The Reason You Won't Reach Your Music Goals
In episode #51 of IAMN: I am Northbound, Jayson talks about the current changes coming to ListenPages and also loses his mind a little. Also, he dives deep into the reason why you won't reach your music goals -- and how to use a simple 3 step process to avoid it. How can you make sure that you reach your music goals? Find out on today's episode of IAMN: I am Northbound!
Jayson John Evans:
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
Brought to you by ListenPages (https://listenpages.com)
Intro audio by Jorge Padilla
Intro video by Jayson Evans
Intro song by OneHunidBeats
Outro song by Enyer Gonzalez
5/6/2020 • 21 minutes, 13 seconds
IAMN Showcase: Adapting to an Ever-Changing Music Industry with Trenton Woodley (Hands Like Houses)
In the first ever episode of the IAMN: I am Northbound Showcase, Jayson sits down with Trenton Woodley to discuss how he and his band have adapted to an ever-changing music industry.
Trenton has been the frontman of Hands Like Houses for over 10 years, and has needed to navigate everything the new industry has thrown at music artists.
What should music artists be focusing on in the current climate?
Find out on today's episode of IAMN: I am Northbound!
Jayson John Evans:
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
Trenton Woodley:
Instagram: @trentontws
Twitter: @trentontws
Brought to you by ListenPages (https://listenpages.com)
Intro audio by Jorge Padilla
Intro video by Jayson Evans
Intro song by OneHunidBeats
Outro song: 'Lose Control' by Retro Beatz
5/4/2020 • 28 minutes, 24 seconds
IAMN #50: Make CPMs Your Best Friend
In episode #50 of IAMN: I am Northbound, Jayson talks not only about the big 5-0 milestone... but also the other massive milestone we hit this week.
Also, he dives deep into a Tik Tok he saw this week that contained a genius way to find ridiculously cheap CPMs for your promotion.
What are CPMs and how can a low one be used to your advantage? Find out more on today's episode of IAMN: I am Northbound!
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
Brought to you by ListenPages (https://listenpages.com)
Intro audio by Jorge Padilla
Intro video by Jayson Evans
Intro song by OneHunidBeats
Outro song by Enyer Gonzalez
4/29/2020 • 28 minutes, 18 seconds
IAMN #49: You Are You (Whether You Like It or Not)
In episode #49 of IAMN: I am Northbound, Jayson talks a little about the brand new free workshop (mini-course, crash course, whatever) he made for you to help you level-up your livestreams and earn money in this crazy time we're living in. Also, he discusses a thought he's had through the week -- about embracing who you really are at your core and running with it with everything you have. Find out more on today's episode of IAMN: I am Northbound!
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
4/22/2020 • 28 minutes, 1 second
IAMN #48: Facebook Ads Won't Work (Yet)
In episode #48 of IAMN: I am Northbound, Jayson talks about a common mistake he sees (on a daily basis) from music artists asking for advice: Thinking that throwing money at Facebook Ads is going to bring quick results. It won't. And Facebook Ads should be something you steer clear of (for the moment), no matter what anyone else is trying to sell you. Find out how to use them correctly on today's episode of IAMN: I am Northbound!
4/7/2020 • 23 minutes, 20 seconds
IAMN #47: Another Quarantine Episode
In episode #47 of IAMN: I am Northbound, Jayson provides you with the last thing you need -- another quarantine special. Look, everyone's doing it. And it's not about jumping on a trend. Several music artists have asked what they should be focusing on in this time of (potential for some, apparent for others) lockdown, so it resulted in this episode. Find out how to make best use of this uncertain time on today's episode of IAMN: I am Northbound!
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
3/29/2020 • 21 minutes, 48 seconds
IAMN #46 - The Key to Everything
In episode #46 of IAMN: I am Northbound, Jayson dives into the 'Key to Everything' -- your Motivation -- and why that is so important to you as a music artist. In fact, if you can refine your motivation, you'll have every part of your musical direction figured out (even down to the font you use on your tour posters). It will even help you understand the Tik Tok algorithm better! Find out how on today's episode of IAMN: I am Northbound!
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
3/15/2020 • 27 minutes, 3 seconds
IAMN #45: Getting Music Heard at Coachella
In episode #46 of IAMN: I am Northbound, Jayson dives deep into one of his harebrained schemes for getting music heard at large music festivals, without actually performing there. If you are a regular listener of the show, you'd know that Jayson usually recommends that music artists stay away from Facebook Ads -- but this episode is all about how to use a specific targeting feature to get your music heard.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
3/8/2020 • 22 minutes, 10 seconds
IAMN #44: Haters
In episode #44 of IAMN: I am Northbound, Jayson dives deep into online haters and how you can go about managing any negative comments you receive. Should you always delete them as soon as you see them? Well... no, you shouldn't. You should leverage them to establish your culture as an artist, and win some of these people over. Not all of them are as nasty as they first seem! Find out on today's episode.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
3/1/2020 • 25 minutes, 52 seconds
IAMN #43: Watch Me Fix Your Social Media & Online Presence
In episode #43 of IAMN: I am Northbound, Jayson invites you to come and watch the first episode of 'Bandaid' -- a new show in which he helps you refine your music marketing! The first episode (and every other episode from the Friday live streams of the future) can be found exclusively in the ListenPages Facebook group.
Join here: https://facebook.com/groups/listenpages.
It's free and a ton of fun -- and you'll get a ton of value out of this weeks episode, in which Jayson takes a terrible cold email he received and shows how to rewrite it to make it actually stand a chance of landing you more replies from record labels, managers, booking agents etc.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
2/23/2020 • 6 minutes, 21 seconds
IAMN #42: How to Steal Listeners From The World's Biggest Music Artists
In episode #42 of IAMN: I am Northbound, Jayson breaks down the incredibly outside-of-the-box thinking of Sarah Tilghman, a fellow member of the IAMN community, for her brand new single release. She managed to turn her single launch into an inspiring influencer campaign / incredible user experience -- and was cleverly able to help her listeners associate her new song as the 'solution' to a certain emotion. If you can do this, you can successfully steal listeners away from the world's biggest music artists. Find out how on today's episode!
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
2/16/2020 • 29 minutes, 2 seconds
IAMN #41: How To Create An Endless Supply of Fan-Building Content
In episode #41 of IAMN: I am Northbound, Jayson shows you how you can create an endless supply of connection-building content to grow your audience and market your music in the right way and how you can effectively make use of your temporary content (like stories) to take full advantage of growing your audience.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
2/9/2020 • 27 minutes, 25 seconds
IAMN #40: "Why Aren't You Like Me?"
In episode #40 of IAMN: I am Northbound, Jayson talks about why all of your decisions should be made knowing that your listener will unconsciously think of themselves and also why you should be putting yourself out there and showing your audience who you are, scars and all (just watch out for the 'Therapist Zone'!).
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
1/26/2020 • 26 minutes, 49 seconds
IAMN #39: Scientifically Proven Ways to Persuade
In episode #39 of IAMN: I am Northbound, Jayson talks about three scientifically proven methods that you can use to get your message heard, separate yourself from all of the other music artists and get your music heard.
He talks about; how you can get more people listening to your music by slightly inconveniencing them, why you shouldn't push too much music at once and how one simple word can dramatically increase the amount of 'yes' responses you get when you ask people to do things.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
1/19/2020 • 27 minutes, 10 seconds
IAMN #38: One Single Sentence Brings a Passionate Global Following
In episode #38 of IAMN: I am Northbound, Jayson dives into one single sentence that contains the five things you need to build a truly committed following. The world's biggest leaders are using these five things, be it a successful businessman like Gary Vaynerchuck or Russell Bruson, or the President of the United States, Donald Trump. Find out how you can use it to grow your audience into a movement of raving true fans.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
1/12/2020 • 29 minutes, 27 seconds
IAMN #37: Five Books I Read in 2019 that You Should Read in 2020
In episode #37 of IAMN: I am Northbound, Jayson lists the five books he read in 2019 that he thinks you'd benefit a ton from reading in 2020. In this episode, he gives a brief overview of what each book was about, some key takeaways and what you should expect from reading it.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
1/5/2020 • 29 minutes, 55 seconds
IAMN #36: The Five Universal Principles for Gettin' Things Done
In episode #36 of IAMN: I am Northbound, Jayson dives into the five principles he sees recur throughout all of the books he reads. If you are able to stick to them, these five universal rules for life will help you on your music journey. Merry Christmas, by the way!
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
12/29/2019 • 29 minutes, 45 seconds
IAMN #35: Where Are You Directing Your Audience?
In episode #34 of IAMN: I am Northbound, Jayson talks wants to ask you the question: "Where are you directing your audience?" As a music artist, you should always be moving your audience toward one common destination, so you are able to measure it. Oh yeah, and he also talks about all the new ListenPages updates for the 2020 relaunch.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
In episode #35 of IAMN: I am Northbound, Jayson talks about why you should pay attention to the individual lives of your listeners -- and how Taylor Swift is using this same strategy to dominate the music industry.
12/22/2019 • 29 minutes, 47 seconds
IAMN #34: Bring More People to Your Live Shows by Caring
In episode #34 of IAMN: I am Northbound, Jayson talks about why you should pay attention to the individual lives of your listeners -- and how Taylor Swift is using this same strategy to dominate the music industry.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
12/15/2019 • 27 minutes, 47 seconds
IAMN #33: Your Current Location = Easy New Fans
In this episode of I am Northbound, Jayson discusses a recent real-world example of using your location to your advantage when advertising your music. This super-powerful, yet seemingly important tactic can make a real difference, so don't underestimate it!
Also, to make up for my two missed weeks, definitely go and check out the episode I did with Monica Strut on her 'Being in a Band' podcast. It was such a fun time and we talked about some amazing things, like how to deal with online negativity when trying to grow your music career!
Check it out here:
https://monicastrut.com/15-music-marketing-dealing-with-trolls-with-jayson-evans/
12/8/2019 • 25 minutes, 59 seconds
IAMN #32: It Might Look Like People Aren't Listening, But They Are
In episode #31 of IAMN: I am Northbound, Jayson talks about why you should always continue creating and releasing content, even if it may seem like no one is paying attention to it yet. No comments, no likes and no shares does not mean that no one is listening or caring about what you are creating.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
11/17/2019 • 17 minutes, 1 second
IAMN #31: How to Navigate a Drop In Engagement (Should You Start All Over Again?)
In episode #31 of IAMN: I am Northbound, Jayson welcomes a very special guest, Monica Strut, on the show.
They talk about rebranding yourself as a music artist, the challenges of social media algorithms and when an artist should consider starting over.
Monica can be found at monicastrut.com or on her socials @monicastrut.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
11/9/2019 • 27 minutes, 48 seconds
IAMN #30: Things All Music Artists Should Be Doing Daily
In episode #30 of IAMN: I am Northbound, Jayson talks about;
Some changes to the podcast format, the things all music artists should be doing daily & a few updates on ListenPages.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
11/3/2019 • 20 minutes, 15 seconds
IAMN #29: It's Summer in Spring
In episode #29 of IAMN: I am Northbound, Jayson talks about;
Staying True to Your Vision, Why You Should Stop Trying to Sell Your Music and How to Generate True Fans Through Repeated Exposure.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
10/27/2019 • 26 minutes, 25 seconds
IAMN EXTRA: How to Engineer a Viral Challenge on Tik Tok
Last weeks episode ran late, so I'm giving this segment exclusively as an IAMN Extra for you (because you're an amazing podcast legendary person).
This is essentially the same method that bbno$ and y2k used to promote their hit, 'Lalala' -- and you can use it for your music, too!
Enjoy, and make sure to subscribe if you haven't already. I got some big stuff coming soon!
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
10/24/2019 • 11 minutes, 1 second
IAMN #28: Gorilla Marketing
In episode #28 of IAMN: I am Northbound, Jayson talks about;
Why You Don't Need a Record Label and Two Lessons from bbno$ and y2k; Why your Songs Should be Immediately Interesting and How Tinder Plus Brought Viral Marketing for 'Lalala'.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
10/20/2019 • 29 minutes, 1 second
IAMN #27: I'm Back, Baby!
In episode #27 of IAMN: I am Northbound, Jayson talks about;
How to Get People Listening to Your Music, a Clip from the iSingMag Interview and How to Stop Spinning Your Wheels.
Full interview with @isingmag here: https://spoti.fi/2IFQNtY
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
10/13/2019 • 29 minutes, 13 seconds
IAMN #26: Another Simpsons Clip Show
In episode #26 of IAMN: I am Northbound, Jayson (who is still on holidays) takes you on a journey through the three most popular segments of 2019 (so far);
How to Rise Up in the New Gig Economy, How to Be a Music Artist in a Town with No Music and Is Social Media a Music Artist's Only Option?
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
10/6/2019 • 24 minutes, 49 seconds
IAMN EXTRA: Treat Every Listener With Unconditional Respect
In this bonus, podcast-exclusive episode of IAMN, Jayson gives you exclusive access to the upcoming audiobook of 'The 4D Songwriter: How to Dominate the New Music Industry'.
You'll hear a chapter from the Personality dimension, letting you know why it is so important to care about every single person that comes to one of your live shows. He tells of the time a band he went on tour with made a huge mistake on stage that eventually lead to them breaking up.
You won't want to miss it!
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Facebook: @jaysonjohnevans
Twitter: @helloiamjayson
10/2/2019 • 19 minutes, 15 seconds
IAMN #25: A.W.O.L.
In episode #25 of IAMN: I am Northbound, Jayson (who is on holidays) takes you on a journey through memory lane by revisiting three popular segments from earlier this year;
Why you shouldn't aim your music at the biggest crowd, how to get people talking about your music and how your audience can't grow if your hashtags suck.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
9/29/2019 • 22 minutes, 9 seconds
IAMN #24: Welcome to Mythbusters
In episode #24 of IAMN: I am Northbound, Jayson talks about;
How you can get your music reviewed in press publications, an amazing opportunity in a strange genre and how you can use 100 Posts (our free resource) to create an endless stream of content.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
9/22/2019 • 23 minutes, 12 seconds
IAMN EXTRA: My 4 Biggest Instagram Mistakes
In this bonus, podcast-exclusive episode of IAMN, Jayson breaks down the four biggest mistakes he's made in growing his Instagram account and lets you know how you can make sure you avoid making them on your profile.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
9/18/2019 • 28 minutes, 56 seconds
IAMN #23: The Michael Jordan Special
In episode #23 of IAMN: I am Northbound, Jayson talks about;
Why most music industry books aren't worth reading, the perfect Instagram bio and if you are really making progress toward your music goals.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
9/15/2019 • 24 minutes, 21 seconds
IAMN #22: ListenPages is Here!
In episode #22 of IAMN: I am Northbound, Jayson talks about;
Instagram being a flaming dumpster fire, your free ListenPages account and a new music industry scam that you need to watch out for.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
9/8/2019 • 27 minutes, 18 seconds
IAMN #21: The Podcast Opportunity
In episode #21 of IAMN: I am Northbound, Jayson talks about;
Why podcasts are an incredible opportunity for music artists that most are overlooking and how to find your unique sound.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
9/1/2019 • 26 minutes, 5 seconds
IAMN #20: Lights Out!
In episode #20 of IAMN: I am Northbound, Jayson talks about;
How to take advantage of an Instagram Stories hashtag hack.
How to get 'free exposure' by leveraging comments.
How to make sure your content flows correctly.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
8/25/2019 • 26 minutes, 14 seconds
IAMN #19: Electrocuted
In episode #19 of IAMN: I am Northbound, Jayson talks about;
Bebe Rexha being 'too old to be sexy'.
Why managers and record labels probably aren't writing back.
Whether you are writing your music for the right reasons.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
8/17/2019 • 25 minutes, 32 seconds
IAMN #18: ESPN 8: The Ocho
In episode #18 of IAMN: I am Northbound, Jayson talks about;
How to promote music in a town with no music scene.
How nothing (other than you) can stop your music dreams.
The time he saw Danny Glover.
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
8/11/2019 • 26 minutes, 31 seconds
IAMN #17: Industry Killer
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
In episode #17 of IAMN: I am Northbound, Jayson talks about;
Advice on making it in the new music industry.
How to prepare for the ‘music industry killer’.
Audience submitted question: ‘Is social media the only option for promoting music?’.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
8/4/2019 • 23 minutes, 54 seconds
IAMN #16: Celebrations
THE 4D SONGWRITER IS HERE.
Get your copy at the4dsongwriter.com.
In this episode, Jayson talks about the new Facebook comment algorithm changes and how you can avoid losing organic reach, how Tik Tok are using an AI music generator to ruin creativity and tells the story of how his band was chased out of a small country town by the mob.
Instagram: @jaysonjohnevans
Twitter: @helloiamjayson
7/27/2019 • 25 minutes, 22 seconds
IAMN #15: Why aren't people listening to my music?
IAMN #14: Billie Eilish Liking The Office Can Help Your Music Career
Do you want more people to listen to your music? Are you looking for more fans in 2019? Then make sure you don't miss this weeks episode of IAMN: I Am Northbound.⠀
This week, I tell you why doing things outside of your music will bring the potential for huge growth. ⠀
The best part? You can start implementing this strategy today, no matter where you are on your music journey.⠀
6/5/2019 • 14 minutes, 37 seconds
IAMN #13: The Formula For Success In The Music Industry
The Formula For Success In The Music Industry
On today's episode, I'm giving you a little insight into one of the presentations I do at my workshops.
I go through the top five reasons that music artists fail, and present what I call the 'Formula for Success' for the music industry--the five simple rules you'll need to live by in order to reach your music goals.
---
I'm looking for beta testers for my revolutionary music marketing software!
It's going to help you grow more, connect more and sell more than you ever have before.
And I want to give you 3 free months for helping me out - get yours at listenpages.com.
---
Contact me: @jaysonjohnevans, jayson@listenpages.com
5/20/2019 • 16 minutes, 1 second
IAMN #12: What Works Best on Instagram in 2019
Today I go through a report by Mention.com that shows exactly what is working best on Instagram in 2019.
They tested over 110 million posts to see what works best--How many hashtags you should be using, how to get the most exposure, which type of content gets the most likes, which type of content gets the most engagement, and much more--and now you can use it to your advantage!
---
I'm looking for beta testers for my revolutionary music marketing software!
It's going to help you grow more, connect more and sell more than you ever have before.
And I want to give you 3 free months for helping me out - get yours at listenpages.com.
---
Contact me: @jaysonjohnevans, jayson@listenpages.com
5/6/2019 • 26 minutes, 41 seconds
IAMN #11: Why You Should Pay Attention to Taylor Swift (Vol. 1)
If you want to succeed in the music industry, keep your eye on Taylor Swift.
She's constantly testing the music industry to find new ways to break through the noise--
And in this episode, I'm going to run through a few of them and let you know how you can use them to dominate the new music industry.
---
I'm looking for beta testers for my revolutionary music marketing software!
It's going to help you grow more, connect more and sell more than you ever have before.
And I want to give you 3 free months for helping me out - get yours at listenpages.com.
---
Contact me: @jaysonjohnevans, jayson@listenpages.com
4/29/2019 • 28 minutes, 58 seconds
IAMN #10: Is Digital Karaoke the Answer?
Twitch.tv is known for gaming, but is 'Twitch Sings', their new online live karaoke game, worth looking into?
Original Article: https://www.theverge.com/2019/4/13/18308680/twitch-sings-free-karaoke-video-game-announced-live-streaming
I'm looking for beta testers for my revolutionary music marketing software!
It's going to help you grow more, connect more and sell more than you ever have before.
And I want to give you 3 free months for helping me out - get yours at listenpages.com.
Contact me: @jaysonjohnevans, jayson@listenpages.com
4/15/2019 • 25 minutes, 6 seconds
IAMN #09: Should You Listen to Gary Vee?
Gary Vaynerchuk has been releasing a lot of content about the music industry, but should you take his advice on board?
Is he bringing invaluable business advice to the music industry, or is he detached from what it is really like to be an artist?
Find out on this episode of IAMN!
Original article: https://www.garyvaynerchuk.com/music-marketing/
I'm looking for beta testers for my revolutionary music marketing software!
It's going to help you grow more, connect more and sell more than you ever have before.
And I want to give you 3 free months for helping me out - get yours at listenpages.com.
Contact me: @jaysonjohnevans, jayson@listenpages.com
4/3/2019 • 29 minutes, 35 seconds
IAMN #08: Don't Buy Facebook Ads
I want you to not buy Facebook Ads (yet), no matter what anyone is trying to sell you.
I'm looking for beta testers for my revolutionary music marketing software!
It's going to help you grow more, connect more and sell more than you ever have before.
And I want to give you 3 free months for helping me out - get yours at listenpages.com.
Contact me: @jaysonjohnevans, jayson@listenpages.com
3/27/2019 • 27 minutes, 45 seconds
IAMN #07: How to Create a Futureproof Doomsday Bunker
This industry is always changing.
Today, I talk about how to survive the upcoming changes of the new music industry.
Original article: https://www.ultimate-guitar.com/articles/features/7_music_industry_standards_that_will_become_obsolete_in_the_next_5_years-87486
I'm looking for beta testers for my revolutionary music marketing software!
It's going to help you grow more, connect more and sell more than you ever have before.
And I want to give you 3 free months for helping me out - get yours at listenpages.com.
Contact me: @jaysonjohnevans, jayson@listenpages.com
I recently came across an interesting way to use Instagram's algorithm to your advantage, which could increase your chances of getting on the Explore page and seeing some of that amazing viral-ness for your post.
I'm looking for beta testers for my revolutionary music marketing software!
It's going to help you grow more, connect more and sell more than you ever have before.
And I want to give you 3 free months for helping me out - get yours at listenpages.com.
Contact me: @jaysonjohnevans, jayson@listenpages.com
3/16/2019 • 12 minutes, 52 seconds
IAMN #05: What The Music Articles Aren't Telling You About Growing Your Fanbase
In this episode I break down an article on 'how to grow your fanbase' and discuss the important details that these articles seem to be leaving out.
Original article:
Three Ways to Market Yourself in the Ever-Growing Music Industry
https://www.influencive.com/three-ways-to-market-yourself-in-the-ever-growing-music-industry/
Want to contact me?
email: jayson@listenpages.com
insta: @jaysonjohnevans
3/13/2019 • 29 minutes, 7 seconds
IAMN #04: Where Have You Been?
I'm back!
And in this episode I want to tell you exactly what I've been working on to help you dominate your music career.
It's unbelievably exciting and I can't wait to fill you in.
listenpages.com
3/11/2019 • 22 minutes, 26 seconds
IAMN #03: You Will Fail If You Aim For The Biggest Crowd
Aiming your music at the biggest crowd will bring the biggest results and get you a ton of fans, right? Nope.
Everyone has an equal chance of liking your music, right? Nope.
Your music marketing plan should be focused on growing your followers from the general public, right? Nope again.
Your piece of the 'music industry pie' is quite small - and unless you aim directly at it, you won't see growth in your fanbase.
However, if you do concentrate your marketing efforts at your corner of the world, you'll see growth like you've never seen before.
1/11/2019 • 5 minutes, 26 seconds
You Can't Find Fans If Your Hashtags Suck
Any music artist knows that hashtags are a form of free exposure, yet many creatives are getting it wrong.
The truth is, there's an art to hashtagging that, if mastered, can bring you a burst of new exposure on your posts.
In this episode, I'm going to show you the best hashtagging strategy to finding great, relevant and niche hashtags that work for you and your music.
1/4/2019 • 6 minutes, 13 seconds
5 Most Common Mistakes Made by Music Artists Emailing Record Labels (& How To Get Signed!)
Context is your best friend.
It can be the reason that you stand out amongst all of the other artists who don't provide it.
Listen to this episode so you can use it to your advantage, and get your music heard!
11/27/2018 • 6 minutes, 1 second
Live with Jayson John Evans #15: There Aren't Many People at my Live Shows?
What's up, my friend?
Live with Jayson John Evans episode #15 is here!
Today I also answer the questions:
"Should I release singles or save them for an album?"
"There aren't many people at my live shows?"
And, join our FREE inner circle @ iamnorthbound.com to hear the bonus question:
"Can I do a good music video on a budget?"
You won't want to miss it!
Have a fantastic week, my friends.
Love,
Jayson
11/8/2018 • 51 minutes, 30 seconds
Live with Jayson John Evans #14: How Do I Earn a Full Time Income as a Music Artist?
I'm back, and (slowly) getting back into the swing of things.
Live with Jayson John Evans episode #14 is here!
Today I also answer the questions:
"How do I break writers block?"
"Do I need to put money into a home recording studio?"
And, join our FREE inner circle @ iamnorthbound.com to hear the bonus question:
"How do I earn a full time income as a music artist?"
You won't want to miss it!
Have a fantastic week, my friends.
Love,
Jayson
10/30/2018 • 39 minutes, 50 seconds
Live with Jayson John Evans #13: Should I Audition for a Talent Based TV Show?
I'm back, and I'm now a father!
Live with Jayson John Evans episode #13 is here!
I'm also giving you free access to my upcoming advanced marketing presentation, just for supporting me with this podcast! (Really - it's free. There's no catch, and I'm not trying to sell you anything. I just want to give you 3 hours worth of advanced training for your music!)
Today I also answer the questions:
"How do I generate hype for my music if I'm bad at networking?"
"How do I find time for school/work and music?"
And, join our FREE inner circle @ iamnorthbound.com to hear the bonus question:
"Should I audition for a talent based TV show?"
You won't want to miss it!
Have a fantastic week, my friends.
Love, Jayson
10/8/2018 • 35 minutes, 35 seconds
How do you get people talking about your music?
Everyone is fighting to be heard online,
but, it's those that also take advantage of offline strategies that are the ones that see big results.
How do you get people talking about your music?
You need to find your point of separation -
and, you can do this by optimising your music operation for offline word of mouth.