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How to Make More Money

English, Finance, 1 season, 38 episodes, 18 hours, 47 minutes
About
How to make more money. It’s the question on every entrepreneur’s mind, and this show answers it. Your host Kelly Hollingsworth started out as a housekeeper. She became one of the few women in the world to manage her own hedge fund. Along the way, she cracked the earnings code for entrepreneurs. And she's sharing everything she knows about making money in this show. Listen weekly, and you’ll get seriously good at the game of making serious money.
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37. High Profit Thinking Part 6: CRABS

If you’re struggling to make more money, you are probably looking around for support, and finding opposition instead. This episode zeroes in on the entrepreneurial opposition known as Crabs. The “crabs” in your life are the folks who try to pull you down, when you’re trying to rise. Listen to find out what to do about them. https://kellyhollingsworth.com/37
9/30/202151 minutes, 11 seconds
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36. High Profit Thinking Part 5: CARETAKERS

What’s the biggest complaint in the personal lives of struggling entrepreneurs? You want support—from your spouse or partner, friends, and family. What do you get? The opposite. When you’re building yourself up to do big things, it feels like they’re tearing you down. The folks who aren’t supporting you fall into three categories: caretakers, crabs, and cults. Today we’re talking about the caretakers, and how caretaking costs everyone money. Get the full show notes at https://kellyhollingsworth.com/36
8/14/202146 minutes, 30 seconds
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35. High Profit Thinking Part 4: NECESSARY NEGATIVITY

We tend to think that profits come from a “positive” mindset. Is this true? No. Today’s episode explains why a bit of necessary negativity, in the proper dose and at the right time, sets the stage for you making serious money. Full show notes at https://kellyhollingsworth.com/35
7/14/202157 minutes, 56 seconds
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34. High Profit Thinking Part 3: ENGAGEMENT

Today I’m sharing the exact 7-step recipe for high profit thinking. This action plan helps you make more money, because it creates the mental/emotional state of engagement. As an entrepreneur, you need engagement, because engagement creates contribution. You need contribution, because contribution creates cash. https://kellyhollingsworth.com/34
6/10/202130 minutes, 34 seconds
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33. High Profit Thinking Part 2: CONTRIBUTION

“Manifesting Money” doesn’t work. Why not? Because commerce isn’t a letter to Santa Claus. If you want to make serious cash, you need to make a serious contribution. High profit thinking is the skill that helps you get this done, because it involves solving real problems. When you do this, you make real money.  Full show notes at https://kellyhollingsworth.com/33
5/27/202146 minutes, 10 seconds
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32. High Profit Thinking Part 1: LOGIC

How do you remove the risk from your business? With the skill of High Profit Thinking. The first element of high profit thinking is acting from logic rather than emotion. When you do this, you’ll quickly see that most of the “risks” in business don’t exist at all. They are imaginary, and when you look at them logically, they disappear. Get the full show notes at https://kellyhollingsworth.com/32
5/13/202119 minutes, 17 seconds
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31. Why Your Funnel Is Failing (And How to Fix It)

If your sales funnel isn’t working, looking at the stats gives you surface-level info. It tells you where the funnel is breaking. But it doesn’t tell you why it’s breaking..  This episode looks beyond the stats, and goes deep into the problem. We will look way beyond, “Do A + B, and you’ll get C” and look at why it’s so darn difficult to do A and B to get C. I’ve never spoken about this before, but if your funnel isn’t working, the villain is low-profit thoughts that put humans in a hierarchy. Left unchecked, these perceptions of inequality result in perpetually broken sales funnels.  In this episode, we’ll examine why women, in particular, are held hostage to income inequality.  Stick with me... I’m saying some of the quiet things out loud. I’m going deep in this episode, but I’m not afraid to dig deep with you, because getting to the root of the problem is what we must do to close the gender earnings gap. When we start talking about the real issues, we can begin solving them. Full show notes at https://kellyhollingsworth.com/31
4/29/202150 minutes, 27 seconds
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30. High Profit Presentations: Capturing and Holding Attention

How do you turn your message into a movement? You create a ripple effect. You drop a compelling message into a still pond. The folks near you hear what you’re saying. They like it. They tell others. Friends tell friends. Word spreads organically. Your reach expands. Your audience grows. The ripple effect carries your message farther and wider than you can alone. The organic growth is exponential. And then, the ripple becomes a wave.  To create a ripple that turns into a wave, you need a single magical ingredient: narrative drive. Listen and learn why narrative drive is the “lightning in a bottle from which great fortunes are made.”  https://kellyhollingsworth.com/30
4/15/202119 minutes, 52 seconds
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29. High Profit Presentations: Demonstrating Expertise

In his terrific book, The Dip, Seth Godin reveals a powerful truth. We all want to work with one person: The person that is the best in the world for the thing we need. He reinforces this excellent point by adding that being the best in the world is seriously underrated. How do you show up as the best in the world? Through Target #4 of your high profit presentation -- demonstrating your expertise. When you demonstrate expertise, your audience will recognize you as exactly who they want to work with--the best in the world.  https://kellyhollingsworth.com/29
4/8/202121 minutes, 35 seconds
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28. High Profit Presentations: Clearing the Obstacles

Is your response rate low? If so, it’s tempting to think that folks don’t want what you’re selling. Or that sales is a numbers game. But that’s not what’s actually going on. All humans are the same. If you’re selling something that one human wants, the rest of them probably want it, too. So why isn’t everyone buying? Your early adopters buy right away. The rest of them need a little more help. There are obstacles between them and making a purchase. This episode explains exactly what the obstacles are, and how a high profit presentation helps to clear them. When you have this, your audience can get what they want--the solution your business offers. And you, in turn, will get what you want. More sales! https://kellyhollingsworth.com/28
4/1/202114 minutes, 4 seconds
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27. High Profit Presentations: Highlighting the Happily Ever After

In today’s episode, we look at Pierre Cartier’s first attempt to sell the Hope Diamond to Evalyn Walsh McLean. She wanted the diamond. She went to the sales presentation. But she didn’t buy, because he botched the sale. But then what happened? The second time he showed her the diamond, she purchased the stone. How did Pierre Cartier turn a “No” into a “Yes”? With a high profit presentation. Listen to this episode, and learn the exact element of a high profit presentation that Pierre Cartier used to make the sale of a lifetime. https://kellyhollingsworth.com/27
3/25/202114 minutes, 54 seconds
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26. High Profit Presentations: Distilling Your Message

In the last episode, we talked about why you need a high profit presentation. It’s like a faucet that brings money directly into your business. But how do you change an underperforming presentation into a high profit one? Over the next few episodes, I’ll guide you on the high-profit messaging targets to aim for. But before you can fix any presentation, it’s important to recognize a low profit one in action. Low profit presentations use a lot of words, but they don’t convey a lot of meaning. This can kill your business. Why? If your offer doesn’t feel meaningful, your audience doesn’t see how it will make a difference in their lives. And then, they don’t buy. So how do you convey meaning? The first step is distillation. When your message is distilled, it’s like a martini. Simple, clear, and potent. When your audience consumes it, they feel something. “When meaning goes missing, so does money. Distilling your message lifts the meaning of your offer out of the murky depths and into your message where your customers can see it.” -- Kelly Hollingsworth Is your message murky? Undistilled? Let’s fix that! https://kellyhollingsworth.com/26
3/18/202119 minutes, 37 seconds
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25. Five Signs that you Need a High-Profit Presentation

In episode #24, I explained the female earnings plateau. Women’s earnings level off around age 41. Men’s earnings continue to climb until age 53. As a result of this discrepancy, the gender earnings gap widens as we age. In our twenties, women earn about 12% less than men. In our fifties, women make 28% to 31% less than men. How perverse is this result? As women gain industry acumen, experience, and expertise, the earnings gap widens??? This is obviously a problem. But fortunately, there’s an easy solution. The key to busting through any earnings plateau is what I call a High Profit Presentation. When you have a high profit presentation, you get recognized as the expert that you are. You get clients. And you get paid. In this episode, I explain what a high profit presentation is. And how your high-profit presentation fits any opportunity or circumstance. We also discuss why a high profit presentation constantly fills your money bucket. And how to know if you need one. To give you added framework, I even touch a bit on some high profit thinking that is integral to high profit presentations.  “A high profit presentation is like a faucet. When you turn it on, money flows out of it.” Kelly Hollingsworth https://kellyhollingsworth.com/25
3/11/202122 minutes, 35 seconds
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24. How to Destroy an Earnings Plateau (and make big dollars)

If you listen to this podcast regularly, you know it's my mission to solve the gender earnings gap. But you might not know about the female earnings plateau. It's a big reason the gender earnings gap exists. Women of all ages can experience income stagnation. But around age 41, it kicks into high gear. Your expertise grows. But your earnings do not. This is the female earnings plateau. In this episode, I tackle the stats and psychology behind this plateau. I explain what causes it. Why it’s a problem. And how to reject the lie that “you can’t fix your earnings plateau on your own." Nothing is a problem unless it stands between you and what you want in life... And what I see are so many women who want things in life. -- Kelly Hollingsworth https://kellyhollingsworth.com/24
3/4/202131 minutes, 46 seconds
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23. Shifting Your World View to Make More Money

Last time, we answered a listener’s questions about making money vs. saving the world. In this episode, she’s joining me on the show to discuss her questions and concerns. https://kellyhollingsworth.com/23
2/13/202157 minutes, 22 seconds
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22. Listener Q&A (Saving the World vs. Making Money)

In today’s high-profit thinking Q&A, we resolve a listener dilemma: How do you balance making money and saving the world? Which do you do first? The answer is, you do both, because making money is how you save the world. https://kellyhollingsworth.com/22
1/29/202150 minutes, 23 seconds
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21. How to Know if You Are Under Earning: Part 6

Every instance of underearning has the same underlying cause. It’s a beast that’s running amok through your life and family. Listen to this episode to find out how to identify the beast. How to drive a stake through its heart. And how to bury it in the ground forever. Your whole family will benefit. https://kellyhollingsworth.com/21
1/14/202140 minutes
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20. How to Know if You Are Under Earning: Part 5

Do you dread confrontation? If so, you are at risk for underearning. Why? Because whenever you do things differently, people are going to confront you. Making serious money is a very different thing to do, and people are going to confront you when you do it. https://kellyhollingsworth.com/20
12/31/202029 minutes, 51 seconds
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19. How to Know if You Are Under Earning: Part 4

Are you conflicted about getting clients? On the one hand, you want them, but on the other hand, you don’t? That internal conflict puts  a residue on your marketing message. And that residue can repel clients. Listen and learn why this happens, and how you can attract them instead. https://kellyhollingsworth.com/19
12/17/202019 minutes, 32 seconds
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18. How to Know if You Are Underearning: Part 3

If you’re not spreading the word about what you do, you are under earning. This episode will identify the fear that’s causing your silence. And what to do about it. https://kellyhollingsworth.com/18
12/3/202025 minutes, 45 seconds
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17. How to Know if You Are Underearning: Part 2

We tend to think it’s difficult to get clients. But here's the truth. People who don't get clients scare them away. Listen to this episode to find out if you are doing this, and how to stop. When you know how to get clients, it's easy to stop underearning. https://kellyhollingsworth.com/17
11/27/202027 minutes, 53 seconds
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16. How to Know if You Are Underearning: Part 1

Underearning is a cancer that eats away at your life. Listen and learn what underearning is. What it isn’t What causes it. And how to find out if you have it. https://kellyhollingsworth.com/16
11/19/202027 minutes, 22 seconds
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15. How to Overcome Objections for Fun and Profit

The art of overcoming objections is both profitable and fun. Listen to this episode and learn how to do it quickly and effectively. https://kellyhollingsworth.com/15
11/4/202021 minutes, 24 seconds
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14. How to Have More Focus

Feeling distracted? Unfocused? Foggy and Confused? Today’s episode reveals the hidden cause of distraction. It’s NOT your smart phone. It’s actually something you’ve never heard of. Listen and find out what it is. AND what to do about it. https://kellyhollingsworth.com/14
10/15/202033 minutes, 31 seconds
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13. How to Think High Profit Thoughts

High Profit Thinking is a skill. When you have it, you develop, cultivate and hold beliefs and opinions that are fuel for making money. https://kellyhollingsworth.com/13
10/8/202029 minutes, 1 second
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12. Coming Out of the Money Closet

Are you hiding your desire to make money? Covering up the expertise that will make you money? If so, it’s time to come out of the closet. When you do, you’ll start making cash.  https://kellyhollingsworth.com/12
10/1/202036 minutes, 11 seconds
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11. How to Make More Money, in Seven Simple Steps

Here’s the only business plan you’ll ever need. No matter what business you’re in, these are the seven simple steps to making more money. https://kellyhollingsworth.com/11
9/24/202029 minutes, 2 seconds
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10. How You Know When It’s Time to Grow

When is it time to level up? To bust out? It’s time when your outer world feels too small for your inner reality. People may say this is greedy, but it isn’t. This episode explains why. https://kellyhollingsworth.com/10
9/17/202030 minutes, 29 seconds
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9. How to Streamline Your Business in Three Steps

An ultra-simple business is the best. How do you get one? Using my simple three step process to streamline your business. Listen and you’ll learn what it is. https://kellyhollingsworth.com/9
9/10/202028 minutes, 28 seconds
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8. Can You Deliver? Why it's Not as Hard as You Think

Delivery Dread. It keeps your business small. It keeps your income low. Listen and find out where it comes from, and how to solve it. https://kellyhollingsworth.com/8
9/3/202037 minutes, 13 seconds
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7. How to Close Every Time

Sales is not a numbers game. If you have the right bait, the right vibe, and the right skills, your closing rate will skyrocket. https://kellyhollingsworth.com/7
8/27/202041 minutes, 45 seconds
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6. Dissolving Fear for Fun and Profit

How do you dissolve fear? With Skill. Specifically, the skill of HIGH-PROFIT THINKING. It’s different than mindset, and this episode explains why. https://kellyhollingsworth.com/6
8/20/202020 minutes, 21 seconds
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5. What to Say When You Want People to Buy

The second skill for a seven-figure income is SPREADING THE WORD. In this episode, you’ll learn the recipe for a marketing message that goes down like a milkshake. https://kellyhollingsworth.com/5
8/13/202013 minutes, 34 seconds
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4. Creating the "Click" in Your Business

If you want to make more money, storytelling will help. Why? Because human nature is human nature. EVERYONE wants a happy ending. If your business creates (and communicates) a happy ending through the power of storytelling, the world will beat a path to your door. https://kellyhollingsworth.com/4
8/12/202017 minutes, 12 seconds
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3. Invite Yourself to Make More Money

If you want to make more money, the first thing you must do is invite yourself. Making serious money is a game for those who self-select. This episode explains why, and lays the foundation for an income that goes to seven figures and beyond. https://kellyhollingsworth.com/3
8/11/202017 minutes, 27 seconds
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2. Are you suffering from undiagnosed fear?

Feeling stuck? If you’re not moving the needle in your business, fear is often the culprit. But you’re not suffering from clichés such as the fear of success, or the fear of failure. Listen to this episode to learn THE FIVE FEARS that are really at work, and what you can do about them. https://kellyhollingsworth.com/2
8/11/202029 minutes, 31 seconds
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1. Can you really just THINK AND GROW RICH?

Napoleon Hill’s famous book THINK AND GROW RICH. It’s the “business bible” of hedge fund managers and other high earning entrepreneurs. This episode takes a look at its teachings. And offers a fresh perspective on how to make its advice more believable in the modern age. Napoleon Hill’s famous book THINK AND GROW RICH is a bible among hedge fund managers and other high-earning business owners. https://kellyhollingsworth.com/1
8/10/202015 minutes, 31 seconds
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0. Get in the Game (and WIN)

Welcome to HOW TO MAKE MORE MONEY, a podcast that helps you get seriously good at the game of making serious money. https://kellyhollingsworth.com/trailer
8/5/20202 minutes, 26 seconds