Yvonne Sala of Travels By Yvonne started her travel business right before the pandemic hit in 2020. Needless to say, it has not been the easiest year or so. Yvonne shares her story and the changes and updates she made to her business processes, marketing, and professional development.See omnystudio.com/listener for privacy information.

Marielle Legair, Publicity and Personal Branding Trainer and Founder of Women Who Influence share with us her 5 Ps for personal branding and how you can use LinkedIn as a resource to grow your personal brand and connect with your clients. You can find Marielle and Women Who Influence on Instagram: @womenwhoinfluenceSee omnystudio.com/listener for privacy information.

Your lead generation process (and your entire funnel) is the most important part of your business. With no incoming leads, there are no new clients. In this episode, I share with you some steps you can take to start to ignite or freshen up your lead generation process.See omnystudio.com/listener for privacy information.

I am really excited to bring you this episode of the podcast where I talk with Travel Journalist Brian Major about Caribbean and cruise travel, and what that looks like for Travel Agents and consumers today. Brian and I also discuss some shared Caribbean experiences and paid our personal tribute to the late Gordon Butch Stewart, Founder of Sandals and Beaches Resorts. You can find Brian on Instagram: @brianmajorbklynSee omnystudio.com/listener for privacy information.

In this episode of the podcast, I speak with my dear friend and former colleague Marsha-Ann Brown. Many of you may know Marsha-Ann in her role as Director of Weddings and Romance at Sandals and Beaches Resorts. Marsha-Ann is also a Transformation Coach who empowers women to shift their mindset and activate their greatness. She has appeared on Good Morning America and Fox Business Live. I sat down with Marsha-Ann to talk about how Travel Professionals can empower themselves to show up in their businesses. I mean we all know that people do business with people who they like. So how do we catch someone's eyes? How do we find that empowerment internally and externally to show up publicly as ourselves and our businesses? Friends, you're going to want to do a couple of things: first and foremost, you're going to want to grab a pen and a notebook, and you are certainly going to want to save this episode to come back and listen to it again later. And in the process, you may want to share with a friend. You can find Marsha-Ann on Instagram at @marshaannbSee omnystudio.com/listener for privacy information.

If you are up for a candid conversation on what Travel Agents are doing now in their businesses as well as diversity in travel and what that means to us, then this episode with Margie Jordan, Vice President, TRUE Network at CCRA is for you. I thoroughly enjoyed my conversation with Margie and I am sure you will too! We shared our observations on platforms that Travel Agents are using to share their expertise and knowledge. We also talked candidly about our own experiences traveling as women of color and diversity in travel as a whole. You can find Margie on Instagram @margietravels See omnystudio.com/listener for privacy information.

In Part II of what travel agents are doing differently in their business episodes, I talk with a few more Travel Advisors who share some great gems and tips on how they are moving forward in this new travel era. The conversations have been fantastic!  This is Part II of a two-part series of Travel Advisors sharing their stories with me. Let's continue the conversation over on Instagram @nicolesbarrett and @heytravelpreneur See omnystudio.com/listener for privacy information.

In this episode, I talk with a few Travel Advisors as they share one thing they will be doing differently in their businesses moving forward. It's been a crazy and eventful past year in travel, but there are so many great opportunities moving forward. This is Part I of a two-part series of Travel Advisors sharing their stories with me. Let's continue the conversation over on Instagram @nicolesbarrett and @heytravelpreneur See omnystudio.com/listener for privacy information.

Hey friends! I am so excited to bring you this episode of the podcast where I talk with my dear friend and fellow Entrepreneur Shannon DeSouza about the importance of your website and some simple steps you can take to improve it. Shannon and I discuss the importance of your digital footprint, how that carries over to your website, and how to make your website sparkle and pop. Your website is your storefront and it is important to make an impact there. Find Shannon on Instagram: @marketing4moms and at marketing4moms.com   See omnystudio.com/listener for privacy information.

Clubhouse is a new and popular audio-only platform that is giving us an opportunity to grow our audiences in a different way. In this episode, I break down the strategies you need to make Clubhouse work for you and to use it as a platform to grow and connect with an audience. Get more Clubhouse Resources at www.clubhousefortraveladvisors.com  Book a 15min discovery call with me here: https://nicolesbarrett.as.me/15mindiscovery Let's jam on Instagram!: www.instagram.com/nicolesbarrett (@nicolesbarrett)See omnystudio.com/listener for privacy information.

Your messaging is key! Whether it is your website, social media, email, podcast, or in your conversations, it is important that your audience understands who you are, what you do, who you do it for, that you understand their exact challenges, and the solutions you bring to the table. In this episode we talk about that, and more. This episode is a recording from a live masterclass that I did on the subject. In this masterclass, I continue the conversation while working with you from a 13-page workbook. You can find the entire recording and the workbook here: www.thetravelpreneuracademy.com/masterclass  Let's connect on Instagram!: @nicolesbarrett and @heytravelpreneur See omnystudio.com/listener for privacy information.

So, you want to start a travel podcast? In this episode, I sit down and have a candid conversation with travel industry veteran Podcaster Megan Chapa on what travel pros need to consider before they start a podcast. Podcasting is a great and accessible way to reach an audience who is interested in the type of travel experiences that inspire you and that you like to share. Maybe you have been looking for a new way to reach an audience outside of social media. Maybe even a way to develop your creativity in audio form. Today's marketing requires a deeper connection with people and podcasting is a great way to connect with your ideal clients. Megan and I are hosting a podcast masterclass on March 12th, 2021 where we will dive deep into helping you figure out if podcasting is right for you, and if so, how to get started. Get details on the masterclass here: www.thetravelpreneuracademy.com/podcastmasterclass Find us on Instagram: @nicolesbarrett, @heytravelpreneur, and @travelradiopodcastSee omnystudio.com/listener for privacy information.

In this episode, we are welcoming back Stuart Cohen to talk about how to launch a group trip the right way. Stuart runs a Bootcamp that focuses on booking groups. During both of our experiences with how group bookings are made and promoted, we wanted to highlight some of the opportunities Travel Agents have to make their groups more successful. I thoroughly enjoyed recording this episode live on Facebook with Stuart and I know you will get some gems from it. So grab your notebooks and pens!  Let's connect on Instagram where you can share your thoughts: @heytravelpreneur   See omnystudio.com/listener for privacy information.

Let's talk about your customer journey and what this means to your business. It is time to stop throwing spaghetti at a wall and hoping it will stick. We are putting a lot of marketing efforts out there and because of that, we have to understand how our clients are finding and staying with us on their journey to use our services. It is often a long game, and we need to know how to play it properly in order to not just attract and engage an audience, but also convert them. Let's connect on Instagram: @nicolesbarrett Find out more about what I do here: www.thetravelpreneuracademy.com See omnystudio.com/listener for privacy information.

Let's talk about what the list building process means and how you can make it work for you. I talk about what you need to get started, where you want to be and the success path you need in order to grow your email list and/or grow your audience. Let's connect on Instagram: @nicolesbarrett See omnystudio.com/listener for privacy information.

It's been a year of changes and uncertainty in the travel industry. We all know that. However, it is also important to highlight some of the success stories some Travel Agents have had over the past year. We are a resilient and creative group of people who are passionate about what we do. We believe in the dream and the reality of what travel has to offer. That is why I sat down with Cheryl Rosen to share some success stories from Travel Agents who refuse to give up. Cheryl is a Journalist and former Editor in Chief at Travel Market Report. She is the Founder of Cheryl Rosen's Group for Travel Professionals and has written for Luxury Travel Advisor and Travel Agent Magazine. She currently writes for Travel Research Online and has regular conversations with people in the industry about the life and business of Travel Agents. You can find Cheryl on Facebook: Cheryl Rosen's Group for Travel Professionals Find her articles at travelresearchonline.com See omnystudio.com/listener for privacy information.

We continue to kick off the new year with this value-filled episode with my guest Mike Marchev. Mike is the Host of the podcast Mike'd Up Marchev and the Author of the book Become the Exception. Mike has been presenting motivational sales and marketing programs to travel pros for decades. He has spoken in at least 19 countries across four continents. In this episode, Mike and I share some marketing strategies with you. Some strategies that Travel Entrepreneurs might want to consider as fuel to propel their businesses forward. We talk about the importance of mindset, taking action, and the path to getting results. You can find out more about Mike here: www.mikemarchev.comSee omnystudio.com/listener for privacy information.

In my first interview of 2021, I talk with Stuart Cohen. Stuart is a Motivational Speaker with an extensive career in travel and hospitality. He's worked for and with some amazing companies in the travel and hospitality industry. Stuart and I share some thoughts and ideas on how Travel Agents can harness the power of groups to grow their businesses and serve the needs of their clients who may be looking for an elevated level of service in this niche. You can find Stuart here: www.stuartlloydcohen.comSee omnystudio.com/listener for privacy information.

In this very spontaneous and fun episode, I talk with Dina Farmer of Lily and Magnolia Travel and the Special Needs Podcast about some of the questions Travel Agents may want to ask suppliers and accommodations before they book clients with autism. We also cover some of the certifications available for those who are looking to get certified or to level up their knowledge on autism travel. Here are some of the resources we mentioned in this episode: The Wings for Autism Program: https://thearc.org/our-initiatives/travel/ Information on TSA Cares: https://www.tsa.gov/travel/passenger-support and  https://www.tsa.gov/travel/special-procedures Article on the Sunflower Lanyard Program for people with hidden disabilities: https://www.heathrow.com/at-the-airport/accessibility-and-mobility-help/hidden-disabilities  The Special Needs Podcast: www.lilyandmagnoliatravel.com/podcast Find Dina on Instagram: @lilyandmagnoliatravelSee omnystudio.com/listener for privacy information.

I am so excited to talk to Theresa Chu-Bermudez of Fam with Intention and Get Out Custom Travels on how to maximize your time and potential on fam trips. Let's face it, fam trips are a great way to get out and see the product, but knowing how to properly market the product and destination to your ideal audience takes some strategy and planning. We are done doing the "post and email until something sticks" kind of marketing. In this episode, Theresa shares some tips and suggestions to help you maximize your next fam trip, connect with your audience, and grow your business. You can find Theresa here: Instagram: https://www.instagram.com/famwithintention Facebook: https://www.facebook.com/famwithintention The Fam With Intention Course: https://www.famwithintention.com/a/0lqri See omnystudio.com/listener for privacy information.

Have you ever considered having an online community of your ideal clients? In this episode, I talk with Kelly Fontenelle of TASC (Travel Agents Selling The Caribbean). We talk about the importance of community, how to start, grow, and engage a community that looks forward to hearing from you and who are engaging themselves. You can find Kelly's group on Facebook here: https://www.facebook.com/groups/2473041606115755 Also find Kelly on Instagram: @kellyonlocationSee omnystudio.com/listener for privacy information.

Are you using stories in your email marketing and social media? Instead of being overwhelmed at the thought of selling, use stories in your marketing and let the story do the selling for you. In this episode I have the most awesome chat with Rachel Leslie, Copywriter and Marketer who has written for impact driven brands such as Nike, Google, and Travel Oregon. We share insights on how to use cohesive messaging and storytelling in your email and social media copy to create connection and build relationships that turn into clients. We also did an extensive Facebook live training here: https://www.facebook.com/groups/audiencegrowth Find Rachel on Instagram: @rachelaleslie And on her website: www.rachelleslie.co Follow the Hey Travelpreneur Podcast on Instagram: @heytravelpreneur Be sure to subscribe and if you enjoy the podcast, leave us a review!See omnystudio.com/listener for privacy information.

We are heading for a world of more (and improved) virtual events. Are you ready? In this episode I share some tips and tools you need to carve out a space for you and your brand in the virtual event space. I share with you what to do from start to finish. Here are the resources mentioned in this episode: Join the List Building Kit waitlist: www.listbuildingkit.com Get 50% off Flodesk with code NICOLEBARRETT or use this direct link: https://flodesk.com/c/NICOLEBARRETT Let's continue the discussion on Instagram: @heytravelpreneur / www.instagram.com/heytravelpreneur @nicolesbarrett / www.instagram.com/nicolesbarrett See omnystudio.com/listener for privacy information.

Happy International Podcast Day! Here is a quick bonus episode for you on how to show up now during a time when you are unable (or don't want) to sell or promote, in order to be ready for when the time comes. Follow me on Instagram: @nicolesbarrett (www.instagram.com/nicolesbarrett) Follow the podcast on Instagram: @heytravelpreneur (www.instagram.com/heytravelpreneur) Get more resources and sign up for the List Building Kit waitlist here: www.thetravelpreneuracademy.com/See omnystudio.com/listener for privacy information.

My guest in this episode is award winning Journalist and Content Creator, Melissa Noel. Melissa's stories have been featured in the United States and the Caribbean via One Caribbean Television, CBS News USVI and ABC News USVI. She is also a contributing reporter to Huffpost.com and Essence.com. Her work has been featured on NBC News.com, LonelyPlanet.com, Google Arts & Culture, Caribbean Beat Magazine, theGrio.com, Ebony Magazine, ABC News’ “Good Morning America” and “World News Tonight”. In this episode of the Hey Travelpreneur Podcast, we talk about the future of Caribbean and diaspora travel, how to market in a pandemic, what tourist boards and destinations can do to prepare for a whole new travel era, and how to create connections for you and your clients. You can find Melissa here: Instagram: @live_from_melissa Website: www.melissanoel.com Find the Hey Travelpreneur Academy here: Instagram: @heytravelpreneurSee omnystudio.com/listener for privacy information.

You may have already imagined who your ideal client is, their age, income, sex, etc., but have you done the deep work to get even more laser clear on the kind of client you want to attract and engage with? We know it is important, but we sometimes fail to go deep into cementing who they really are. In this episode I share some thoughts and questions you will want to consider in order to take the steps towards actually putting this into action.  Once you have listened, let's connect on Instagram at @heytravelpreneur. Leave me a quick line letting me know who your ideal client is (and who it is not). I am rooting for yah!  See omnystudio.com/listener for privacy information.

Growing your email list is key to a sustainable business. While social media is also key, in this episode I share some tips and strategies to help you use your social media platforms to help drive your ideal clients to your email list. Follow me on Instagram: @nicolesbarrett (www.instagram.com/nicolesbarrett) Get the content rhythm resource mentioned in this episode here: www.thetravelpreneuracademy.com/resources See omnystudio.com/listener for privacy information.

In this episode of the Hey Travelpreneur! podcast, I have a lively conversation with Sherryann Charlton of Sherry Destinations. I talk with Sherryann about her journey in social media marketing and email marketing and what it took for her to get to a level where she feels like she is showing up for her ideal clients that need her the most. We discuss how she was showing up before that, the implementation steps she took, finding (and losing) momentum, how she is showing up now, and the power of trusting yourself. You will want to listen with a pen and paper. You can find Sherryann here: Instagram: @sherrydestionations Website: www.sherrydestinations.com Get a guide on how to show up in your own content rhythm here: http://bit.ly/contentrhythm See omnystudio.com/listener for privacy information.

Meet the Podcasters: Nicole Barrett I started the Hey Travelpreneur! podcast for many reasons. One of which was to be the go-to for simple and relevant marketing tips & strategies for Travel Entrepreneurs to help them create a thriving travel business and personal brand. The other reason was to have an outlet for my own content. I am a big believer that in this digital world that we live in, we have to show up online and on people’s devices, and talking, for me, (more so than any other outlets) is a favorite and easy way to get rid of the obstacles that I may find as reasons not to show up. I am all about removing the obstacles. My life and journey are rooted in travel and sharing knowledge. I invite you to come along with me and subscribe to the Hey Travelpreneur! podcast. Watch out for new episodes on Fridays.See omnystudio.com/listener for privacy information.

In this Episode I have a great chat with Korrine Johnson of Travel Biz Boss on your client booking experience: how to organize your emails, your systems and processes, and how to create core pillar themes. Korrine and I also touched on the Client Attraction Challenge. This free 5-Day challenge will cover mini live trainings and strategies on nailing your niche, developing a social media plan, nurturing your clients with email marketing, and creating a standout client booking experience.This is a golden opportunity to refresh your client attraction strategies, learn what’s working in marketing and travel NOW, re-align your business for the rest of 2020, and prep for 2021. Email me at Nicole@espyglobal.com for details on how to join the challenge. Get more info on The Travelpreneur Academy here: Website: www.thetravelpreneuracademy.com Instagram: @nicolesbarettOn Facebook: Audience Growth and Marketing with Nicole Barrett Follow the Hey Travelpreneur! Podcast on Instagram: @heytravelpreneur   Find Korrine here: Website: www.travelbizboss.comInstagram: @travelbizboss See omnystudio.com/listener for privacy information.

In this episode I talk with Kate Thomas of Travel Pro Theory and North & Leisure about what it really takes to nail your niche and the importance of setting goals.   Join us for the Client Attraction Challenge Here: bit.ly/taclientattraction   Find Kate here: Instagram: @travelprotheory and @northandleisure   Get more info on The Travelpreneur Academy here: Website: www.thetravelpreneuracademy.com  Instagram: @nicolesbarett On Facebook: https://www.facebook.com/groups/audiencegrowthSee omnystudio.com/listener for privacy information.

This episode is all about showing up authentically and with proven strategies that will allow you to attract your ideal client. Nikita Brown of the Travel Agent Collective and I talk about to promote your lead magnets, your personal brand, and how to communicate in direct messages. We also share our own personal journeys of showing up, the challenges we faced then and now, and the strategies we use to overcome these challenges and obstacles. Find Nikita here: Website: www.travelagentcollective.com Instagram: @travelagentcollective On Facebook: Travel Agent Collective Get more info on The Travelpreneur Academy here: Website: www.thetravelpreneuracademy.com  Instagram: @thetravelpreneuracademy and @nicolesbarett On Facebook: Audience Growth and Marketing with Nicole Barrett The Facebook Ads Masterclass: www.thetravelpreneuracademy.com/facebookadsSee omnystudio.com/listener for privacy information.

A conversation with Travel Agent and Podcaster Megan Chapa on how niching down has worked for her and other Travel Agents. We also discuss how your ideal clients search for your services and how to position your business and services to be found. Find Megan here: On Instagram: @travelradiopodcast Website: www.travelradioonline.com This episode is brought to you by The Travelpreneur Academy, your hub for email and social media marketing strategies. Get tips and join in on the live Masterclasses at www.thetravelpreneuracademy.comSee omnystudio.com/listener for privacy information.

In this episode, I talk with Vicki Sneed of Vicki's Travel Designs. We talk about her recent marketing challenges and some simple tweaks and additions she made that created big results. This was a video call that was streamed live to Facebook: www.facebook.com/groups/travelmarketingwithnicolebarrett  Join me in that group for more conversations like this one.  See omnystudio.com/listener for privacy information.

In this fun and insightful conversation with Rissie Demeritte, we talk about our own social media journeys as well as tools and apps we use. Grab your pen and paper and prepare to take notes. Find Rissie on Instagram: @rissiealexia Follow me on Instagram: @nicolesbarrettSee omnystudio.com/listener for privacy information.

I continue my conversation with Richard Moss on how to make the most of attending industry events. Here we pick up the convo on what to do after the event. Brought to you by the new Membership Academy: www.thetravelpreneuracademy.comSee omnystudio.com/listener for privacy information.

How do you make the most of attending an event while you are there and after you have left? What are the best tips and strategies while working with suppliers and industry partners? I cover all of those topics and more in my conversation with Richard Moss of the St. Lucia Tourism Authority. This episode is brought to you by The Social Jam Academy at www.espyglobal.com See omnystudio.com/listener for privacy information.

The steps you need to take to play a bigger social media game. This episode is brought to you by the Social Jam Academy - https://espyglobal.teachable.com/p/social-jam-academy Follow Nicole on Instagram - www.instagram.com/nicolesbarrettSee omnystudio.com/listener for privacy information.

In my conversation with best selling Author Catherine Storing, we talk about the art of Storytelling in your business and how you can use more of you and your personality to attract, engage, and convert more clients.  You can find Catherine here: Website: www.catherinestoring.com Instagram: @catherinestoring Don't forget to subscribe to the Hey Travelpreneur! podcast! See omnystudio.com/listener for privacy information.

What's next for the Hey Travelpreneur! Podcast? An update for you.See omnystudio.com/listener for privacy information.

Tips on planning your travel content for 2019: Simple and actionable strategies on how to plan to connect with, and convert your ideal clients. Please share and rate this podcast. Email Nicole at nicole@espyglobal.com See omnystudio.com/listener for privacy information.

How do you prospect a lead? In this episode we go over the three categories/types of leads: hot, warm and cold leads. We discuss how to gently guide leads from one category to the next and what marketing tactics to use at each stage. Continue the conversation on facebook at www.facebook.com/espyglobal Email Nicole at Nicole@espyglobal.comSee omnystudio.com/listener for privacy information.

Email list building tips to help you get some consistent and sustainable leads. We discuss how to use lead magnets to generate leads and what to do after you have obtained an email lead. Episode notes: - Email Nicole: nicole@espyglobal.com - Get Nicole's Email List Building Tools and Resources: https://bit.ly/2OhSwp9 - Get Show Info: www.heytravelpreneur.comSee omnystudio.com/listener for privacy information.

In this episode we talk about Word of Mouth Marketing - specifically Talk Triggers: why it is still important in today's marketing & how to create one for you & your business. Episode notes: - Book: Talk Triggers by Jay Baer https://amzn.to/2SADKgS - Email Nicole: Nicole@espyglobal.com - Show info: www.heytravelpreneur.com - Facebook video on Talk Triggers: https://bit.ly/2JwkAoa See omnystudio.com/listener for privacy information.

Welcome to the first episode of Hey Travelpreneur!, a podcast by Nicole Barrett. Your go-to for modern and real-world travel marketing tips and strategies to help you design and love the travel business you have always dreamed of. See omnystudio.com/listener for privacy information.