In this episode, we will peel back the layers of Canva’s extraordinary organic growth and discover how their product-led approach drives that growth. You can also discover Canva’s free to paid conversion strategy, as we talk to Anshul Patel, Product Growth Lead, Canva We also break down the framework to approaching product-led growth for consumer brands, how to build growth teams from the ground up and how to set KPIs considering North Star and pirate metrics. You can reach Anshul on LinkedIn and Rajarshi on LinkedIn and Twitter.

In this episode, we talk to Data Strategy expert and Principal at Practico Analytics, Ruben Ugarte about the role of gut feeling and intuition in the world of data analytics, the right way to approach data with examples of analysis models, resolving delay in decision making due to time-consuming data collection process, addressing data shortage through concurrent thinking and data adoption lifecycle model, use cases and examples from data-driven organizations like Spotify and Airbnb. The discussion is based on Ruben's new book titled Data Mirage. You can check out the book at https://rubenugarte.com/data-mirage/ You can find Ruben on LinkedIn/Twitter and the host Rajarshi on LinkedIn/Twitter.

In this episode, we speak to Vivek Sundaram, Director of Product at Fancode by Dream 11, about product-led growth and how it translates to consumer brands and apps.  We also discuss: growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges resolving omnichannel retention challenges from the product perspective through use cases from e-commerce the core elements of product-led growth when applied to consumer brands how to breed collaboration between product and marketing functions how to scale your app from a product-led growth perspective and the role of engagement platforms  You can find Vivek on LinkedIn and Rajarshi on LinkedIn and Twitter.

Lessons and Tips on Converting Free Users to Paid Subscribers with Insights from Major Industries Listen to Fouad Saeidi, Founder & CEO, App Growth Network as he speaks to Meagan White, Senior Director of Marketing, North America, MoEngage about converting free app users to paid subscribers while providing insightful use cases, tips, actionable strategies, campaign ideas, and much more!

Technology Industry In Spotlight: ASUS Vietnam's Growth Strategy & Importance of Digital Transformation In this episode, we talk to June Le, Marketing Director of ASUS Vietnam, about: growth in the industry since the peak of the pandemic trends and strategies for acquisition, engagement, and retention unique customer engagement initiatives like Republic of Gamers, and some successful campaigns run by ASUS Vietnam You can reach June Le on LinkedIn and the host Rajarshi on LinkedIn and Twitter.

Discover top ASO trends of 2021 across various industries and geographies, important app metrics to track, the impact of reviews and ratings on organic user acquisition, and other super fun stuff as we speak to Ilia Kukharev, Head of ASO at AppFollow.

To help you navigate the unusual holiday season, we speak to Lomit Patel, VP of Growth at IMVU, and best-selling author of LeanAI. Learn the best practices, common pitfalls, proven campaign ideas/channels, and expectations from the gaming vertical. Click here to order our Holiday Marketing Guide for 2020 Read up on previous holiday season trends and how things have changed in 2020     

With a decade-long experience leading marketing teams across verticals like news, gaming, and online grocery delivery, Sahil Deswal, Former Growth & Marketing Head at Times Internet, has worked with growth teams in various capacities. In this podcast, listen to Sahil as he breaks down the growth team culture, analyzes the key metrics, and talks about the importance of having a North Star Metric. We also discuss the changed user priorities owing to the pandemic, what it means for marketers in terms of communication, acquisition costs & strategies, and the future of remote work.