Google Ads is NOT a ‘set and forget’ medium.  The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business & marketing is dynamic. Your prospects & future customers have ever-changing needs. Your competitors will try new things, new offers, new services, new products. Google will give you the data - you have to use it.   In this episode I’ll give you a simple 3-part framework you can use to start your optimisation (there’s a more robust version available in AgencySavvy if you’re keen).   Remember to get your free video training course plus a written version of this training head to www.GAFcourse.com    If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membershipSee omnystudio.com/listener for privacy information.

To get your ads to show, you need to ‘bid’ on each keyword in your account. Bid too little, Google won’t show your ads. Bid too much, you’ll melt a credit card & soon throw in the towel. Finding just the right amount - for each keyword - is the key to long-term success with Google Ads. In this episode we’ll decode the jargon, figure out what the right amount is for you & start to explore what “The Machine” is capable of. Remember to head to bit.ly/GAFpodcast now to grab your free worksheet & to get your free video training course plus a written version of this training head to www.GAFcourse.com  If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membershipSee omnystudio.com/listener for privacy information.

Now that you’ve started to jot down ideas for your ad copy, and you’ve chosen some starting keywords, it’s time to bolt all the pieces together & build your first campaign. So in this episode we’ll introduce the concept of campaigns & ad groups, talk about how many of each you need, and then using the info from your bit.ly/GAFpodcast worksheet, we’ll start to build your first campaign.   If you grab the free videos at www.GAFcourse.com you can also get a video walk-through of a Google Ads account, where I explain what all the different parts are & what they’re used for. Don’t try & build a campaign until you’ve watched that video! As always if you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membershipSee omnystudio.com/listener for privacy information.

You’ve built a campaign, but don’t set anything live until you have the tracking in place to KNOW if it’s profitable or not. This is what sets the pros apart from the amatuer marketers.  We’ll discuss pixels, the new columns in your account & in the companion video I’ll walk you step-by-step through creating your first conversion action in your account. Grab the videos at www.GAFcourse.com  As always if you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membership  See omnystudio.com/listener for privacy information.

There are so many ways that you can advertise on Google. From 6 second videos, to shopping ads & so much more In this episode we’ll boil those 14 down to just 1 to use when starting out. We’ll discuss the components of a good ad & you’ll start to fill out your worksheet (just head to bit.ly/GAFpodcast now to grab yours). To get your free video training course & a written version of this training head to www.GAFcourse.com  If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com  - use the code PODCAST to save 20% on your membershipSee omnystudio.com/listener for privacy information.

Discover the two main ways to target your ads & why neither is going away any time soon. You’ll start to research the various keywords you’ll need & by completing your worksheet you’ll be ready to start running ads (just head to bit.ly/GAFpodcast now to grab yours). To get your free video training course & a written version of this training head to www.GAFcourse.com  If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membershipSee omnystudio.com/listener for privacy information.

Description: In this episode, we’ll set the scene for what’s to come. Explain the various moving parts of Google Ads from a high level. And briefly discuss how to choose the right goal to aim for. Remember to grab your free worksheet to use as you progress through this podcast at bit.ly/GAFpodcast To get your free video training course & a written version of this training head to GAFcourse.com If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com  - use the code PODCAST to save 20% on your membershipSee omnystudio.com/listener for privacy information.