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Good. Better. Broker.

English, Finance, 1 season, 62 episodes, 1 day, 43 minutes
About
What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker. – your go-to source for expert advice from the best in the industry.From big cities to small towns and large companies to one-person shops, you’ll hear from brokers all across the country and learn how to earn new business from some of the top producers who maximize the benefits of being an independent mortgage broker.Good. Better. Broker. also provides you best practices and insights, including relationships with real estate partners to social media strategies and everything in between, providing you new ways to grow by leveraging the many resources only available in the wholesale channel.Hear it from the experts, the best of the best in the broker channel on Good. Better. Broker.
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The Wow Factor: Crafting Memorable Moments With Borrowers and Agents | Episode 63

The following guest sits down with host Justin White:•   Lauren Fisco – Mortgage Broker, AZ Mortgage GroupGoing Above and Beyond What’s Expected to Create a Memorable Client ExperienceIf all independent mortgage brokers essentially offer the same products, rates and turn times, what are you doing to set yourself apart? Listen to Episode 63 of Good. Better. Broker. as we talk with an Arizona-based mortgage broker who leaves lasting impressions on her borrowers and real estate partners by going the extra mile at every step until a loan crosses the finish line.In this episode of the Good. Better. Broker. podcast, you’ll learn how to create a ‘wow’ client experience by doing all the little things well.In this episode, we discuss ...•   1:33 - How Lauren looks at helping clients achieve financial wellness•   2:21 - Lauren’s definition of a ‘wow’ client experience•   3:18 – How Lauren impresses listing agents•   4:28 – Lauren’s approach to helping her first-time homebuyer clients•   5:21 – Lauren’s strategy with sellers’ agents•   6:32 – How Lauren helped a client beat out an all-cash offer•   7:31 - Lauren's approach to communication with her borrowers•   8:44 – Why Lauren is mindful of the words she uses in conversations with borrowers•   9:58 – The importance of answering ‘the why’ for borrowers•   13:04 – Lauren’s advice for learning new strategies as a loan originator•   13:56 – Why Lauren thinks it should be fun to get a mortgage•   15:59 – How Lauren makes her clients remember her for future business•   17:44 – How Lauren goes above and beyond to impress her real estate agents•   19:36 – Lauren’s advice for mortgage brokers looking to create a wow experienceResources mentioned in this episode:Mortgage CoachShow Contributor:Lauren FiscoConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
1/30/202420 minutes, 46 seconds
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Lessons From El Prestamista: How to Serve Your Hispanic Community | Episode 62

The following guest sits down with host Justin White:•   Danny Velazquez – Mortgage Loan Originator, GFL CapitalBreaking Down Barriers and Opening Doors to Homeownership for Hispanic BorrowersDanny Velazquez is changing the narrative for Hispanic homeownership, and he believes other loan originators can help do the same. How can mortgage LOs better serve their Hispanic community and cater to one of the fastest-growing demographics of homebuyers? Listen to Episode 62 of Good. Better. Broker. as Danny explains his strategy, including his decision to do all of his social media posts in Spanish.In this episode of the Good. Better. Broker. podcast, you’ll learn why there is so much opportunity for mortgage loan originators who treat the Hispanic community with empathy.In this episode, we discuss ...•   2:00 – How Danny’s background impacts his efforts to help the Hispanic community•   2:56 – The importance of being able to speak Spanish as a loan originator•   3:48 – Why Danny chose to do all of his social media posts in Spanish•   4:58 – Obstacles Danny has seen Hispanic clients encounter•   6:13 – How Danny helps Hispanic borrowers see what their options look like•   7:06 – Hispanic homeowners living in multi-generational households•   8:00 – How Danny speaks during variations of Spanish based on where borrowers are from•   8:37 – Danny’s social media strategy•   9:32 – How doing social media in Spanish is helping Danny appeal to younger borrowers•   12:12 – Danny’s impressions of Generation Z borrowers•   13:53 – Why Danny believes every broker shop needs a Spanish-speaking loan originator•   15:20 – Referral opportunities that come from Danny’s closed clients•   15:56 – Danny’s message for other loan originators on working with Hispanic borrowers Show Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
1/16/202417 minutes, 49 seconds
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Don’t Chase Loans, Chase Relationships | Episode 61

The following guest sits down with host Justin White:•   Ian Twaddle – Branch Manager, UMortgageChasing Relationships with Real Estate Agents Instead of Loans is a Sustainable Way to GrowFive years ago, Ian Twaddle was a 100 percent online refi guy with zero real estate agent relationships. Today, nearly 90% of his business comes from purchases and he’s “obsessed” with helping his real estate partners. How can mortgage loan originators make sure they’re top of mind with every real estate agent in their market? Listen to episode #61 of Good. Better. Broker. as Ian explains how he shifted his strategy and saw his business take off in the process.In this episode of the Good. Better. Broker. podcast, you’ll learn how to ensure your real estate partners are blown away by the level of service you provide.In this episode, we discuss ...•   1:36 – Ian’s shift from focusing on refinances to purchase business•   3:13 – Why Ian accumulates as many real estate agent relationships as he can•   3:47 – Ian’s approach when meeting with a new real estate agent•   5:05 – Why Ian treats the listing agent like the buyer’s agent•   6:13 – How Ian gets real estate agents to let their guard down•   7:00 – Ian’s strategy for email communication with his agents•   7:57 – How Ian makes sure all parties are impressed by the end of the transaction•   9:01 – Ian’s story of impressing an agent by answering his phone•   10:59 – The importance of knowing a real estate agent’s pain points•   11:47 – Advice for other LOs on building relationships with real estate agentsShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
1/2/202413 minutes, 7 seconds
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The Secret Sauce: An LO and Real Estate Agent on How they Flourish Together | Episode 60

The following guests sit down with host Justin White:•   Ann Sullivan – Sr. Loan Officer, Lending Heights•   Jaime Bennett – Realtor®, LifeSpace Real EstateWhat LOs and Real Estate Agents Should Look for in a Mutually Beneficial PartnershipFinding the right referral partner is kind of like dating. It takes time, trust and investment to grow a meaningful relationship. How can LOs and real estate agents complement each other in way that helps both do more business? Listen to episode #60 of Good. Better. Broker. as we sit down with a Pittsburgh-based mortgage broker and their Realtor® partner who are making each other better at what they do.In this episode of the Good. Better. Broker. podcast, you’ll learn what to look for in the perfect partnership between a loan originator and a real estate agent.In this episode, we discuss ...•   1:35 – How Ann pursued Jaime as a real estate partner•   3:08 – Why Ann’s personal approach impressed Jaime•   4:24 – Ann’s decision to only work with agents she clicks with•   5:50 – What Jaime looks for in her lending partners•   7:06 – How Jaime realized that Ann was always there for her•   9:18 – Why a successful LO-agent relationship must be built on trust•   10:48 – How Ann and Jaime’s relationship makes each of them more efficient•   12:28 – What happens when Jaime works with a lender that drops the ball•   13:11 – Why Ann helps Jaime on deals Ann isn’t working on•   15:04 – What Jaime tells her clients about working with Ann•   17:54 – Why having a strong LO-agent connection is important in this market•   20:37 – How Ann and Jaime strategize on how Jaime can grow her business•   22:30 – How other LOs and agents can identify the right partner for themShow Contributors:Ann SullivanConnect on LinkedInConnect on FacebookConnect on InstagramJaime BennettConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
12/19/202325 minutes, 44 seconds
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How to Network in a New Market | Episode 59

The following guest sits down with host Justin White:•   Ravi Patel – Branch Manager, Ohio Valley Mortgage powered by UMortgageUsing Networking Events as a Business Strategy to Attract Real Estate PartnersInvesting in networking events has been one of the most impactful things Ravi Patel has done to grow his business in the 10+ years he’s been in the mortgage industry. How can mortgage brokers grow their referral partnerships through events like Ravi has? Listen to Episode #59 of Good. Better. Broker. as Ravi reveals his strategy and explains why events are a golden opportunity to make yourself one of the most recognizable names in your market.In this episode of the Good. Better. Broker. podcast, you’ll learn how to leverage networking events to grow your sphere of influence.In this episode, we discuss ...•   1:35 – How Ravi’s vision for his business has evolved during his career•   2:23 – The importance of investing money back into your business•   4:00 – How networking events became Ravi’s best business strategy•   5:58 – Ravi’s approach to maximizing his opportunities at networking events•   7:20 – How Ravi comes up with the ideas for different events•   8:30 – How Ravi follows up with the people who come to his events•   10:45 – Why Ravi looks at his events as an experience•   11:40 – Why a networking event allows people to let their guard down•   12:56 – How Ravi approaches people in his community as possible business sources•   14:35 – Ravi’s thoughts on the broader impact events have had on his growthShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
12/5/202316 minutes, 56 seconds
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Creating a Different Breed of Broker Shop | Episode 58

The following guest sits down with host Justin White:•   Pablo Martinez – CEO and Broker-owner, Equity Smart Home LoansRedefining The LO Experience By Focusing On What Originators WantThe mortgage business is the only career Pablo Martinez has ever known – and he’s using all of his experience and knowledge to build a destination for loan originators. What are LOs looking for in a broker shop and how can broker-owners provide it? Tune into episode #58 of Good. Better. Broker. as we sit down with Pablo Martinez from Equity Smart Home Loans and find out the importance of prioritizing the LO experience over everything.In this episode of the Good. Better. Broker. podcast, you’ll learn how to create a platform and environment that makes loan originators never want to leave.In this episode, we discuss ...•   1:50 – Pablo’s own experience as an LO shaped the way he built his company•   5:40 – How consistency has helped set Pablo’s company apart from others•   7:01 - Why Pablo’s top priority is making his company a great place for LO’s to work•   8:21 – Pablo’s pitch presentation to new LOs•   10:59 - How Pablo has created an onboarding process that gets LOs excited from the start•   12:51 - What Pablo focuses on in weekly training sessions with LOs•   14:10 - How the investments Pablo has made have helped his business grow•   15:35 – Why it’s important to approach being a broker-owner differently than an LO•   19:03 – The importance of being present as the leader of broker shop•   20:14 – Knowing what retail loan originators are looking forResources mentioned in this episode:Success TrackShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
11/21/202322 minutes, 8 seconds
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Strategies for Making a Great Impression | Episode 57

The following guest sits down with host Justin White:•   Scott Valins – Co-founder and CEO, Go RascalHow to Hit a Home Run on the First Phone Call Without Swinging for the FencesWith a degree in psychology from an Ivy League school and 20 years in the mortgage business, it’s no wonder Scott Valins knows how to set the right tone with borrowers. How do you make a lasting impression on the first phone call? Tune into Episode 57 of Good. Better. Broker. as we learn Scott’s approach to winning over borrowers and potential recruits for his company, Go Rascal.In this episode of the Good. Better. Broker. podcast, you’ll find out how to put borrowers at ease by coming from a place of authenticity.In this episode, we discuss ...•   2:14 – What Scott defines as a home run in the first phone call with a borrower•   4:26 – Scott on the importance of human interaction in the loan process•   6:06 – Why Scott will quote rates without getting information from borrowers•   7:11 – How Scott gets referrals from borrowers he doesn’t help•   8:55 – How soft skills and not trying to sell have helped Scott become a top producer•   10:02 – Scott’s approach to helping his LOAs in the first conversation with a borrower•   12:49 – How Scott sets up every call to be a win even if it doesn’t lead to business•   14:42 – How Go Rascal’s brand aligns with Scott’s approach to borrower calls•   15:41 – Scott on how you can do cold outreach without being overly aggressive•   18:29 – Why Go Rascal doesn’t target LOs who work for megabanksShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
11/7/202321 minutes, 26 seconds
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How to Define Your Value Proposition | Episode 56

The following guest sits down with host Justin White:•   Russell Petty – BrokerOwner, Grow MortgageWhy Loan Originators Should Choose Products They Can Be an Expert on and Focus on ThemRussell Petty’s approach to business was shaped by his personal journey of being down and nearly out of the business. How did the lessons he learned propel Russell to become a top 1% originator? Tune into Episode 56 of Good. Better. Broker. as Russell explains how perseverance and persistence helped him partner with the biggest real estate agent in his market, catapulting his company into one of the top broker shops in North Carolina.In this episode of the Good. Better. Broker. podcast, you’ll learn how one mortgage broker went from the verge of bankruptcy to becoming a top producer by adding true value to his real estate partners.In this episode, we discuss ...•   2:09 – How Russell nearly went from being nearly out of the business to a top producer•   14:20 – Russell on how to overcome mental challenges in a higher rate environment•   18:03 – Why it’s important for LOs to have a niche and stick to it•   22:10 – Russell on why it’s ok to say no to a real estate agent•   24:48 – What Russell tells an LO if a real estate agent hasn’t sent them business•   26:11 – Why Russell believes in adding value instead of asking for business•   27:49 – Why Russell likes competing with retail lenders in his market•   29:59 – Russell’s message for other mortgage loan originatorsResources Mentioned in This Episode:Acquisition.comShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
10/24/202332 minutes, 51 seconds
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The Real Estate Agent Relationship Guide | Episode 55

The following guests sit down with host Justin White:•   Jason duPont – Fast Mortgage Closings•   DJ Christofferson – Fast Mortgage ClosingsBuilding Relationships With Real Estate Agents So They Send You Deals in Any MarketRelationships between loan officers and real estate agents can be a lot like dating – it all comes down to reading the relationship the right way. How can independent mortgage brokers build strong relationships with real estate agents to get deals from them quicker and more often? Tune into Episode #55 of Good. Better. Broker. as we talk with the managers of a branch who have built their business on this concept and now coach their LOs to do the same.In this episode of the Good. Better. Broker. podcast, you’ll learn how to create long-term connections with your real estate agent partners.In this episode, we discuss ...•   2:14 – Jason and DJ on why real estate agent relationships are key to success in the business•   3:45 – How the agents you work with can impact your business and mindset•   5:27 – How being authentic attracts real estate agents•   6:17 – DJ on how mortgage brokers can deliver value to their real estate agent partners•   8:49 – Jason on the definition of game theory and how it applies to calls with agents•   10:16 – DJ on why it’s ok to not work with every real estate agent•   11:21 – Jason and DJ on cold calling real estate agents and asking for leads•   15:17 – Jason and DJ on what to do when a real estate agent doesn’t answer your calls•   18:35 – How to tell if a real estate agent wants to send you deals •   23:48 – How having a strong relationship with a real estate agent helps navigate obstaclesResources Mentioned in This Episode:The Like Switch bookShow Contributors:Jason duPontConnect on LinkedInConnect on FacebookConnect on InstagramDJ ChristoffersonConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
10/10/202326 minutes, 37 seconds
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Guiding Immigrant Borrowers to Homeownership | Episode 54

The following guests sit down with host Justin White:•   Luiza Nikoghosyan – Nations Trust Mortgage•   Jose Blanchard – Nations Trust MortgageHow to Help Immigrants and Foreign Nationals Break Through Barriers to Achieve  HomeownershipFor many people who come to this country, the prospect of owning a home can seem out of reach. In fact, some don’t even know it’s a possibility. How can mortgage brokers educate immigrant borrowers about their home financing options? Tune into Episode #54 of Good. Better. Broker. to hear how a pair of South Florida loan originators are serving their community through first-hand knowledge as immigrant homeowners themselves.In this episode of the Good. Better. Broker. podcast, you’ll learn how to open doors for immigrant borrowers who may not know about their opportunities to own a home.In this episode, we discuss ...•   1:50 – Luiza on why her journey as an immigrant inspired her to become an LO•   2:53 – Jose on how his experience in getting a mortgage impacts his job•   3:39 – Luiza and Jose on helping non-English-speaking borrowers through the loan process•   4:46 – Jose on helping immigrants understand their opportunities for home financing•   5:43 – How Luiza helped educate real estate agents on products for foreigners•   6:20 – Luiza and Jose on helping self-employed borrowers•   8:21 – Luiza on overcoming obstacles for her self-employed borrowers•   9:46 – How Jose educates his borrowers on their loan product options•   10:56 – Luiza on how she creatively structures non-agency loans•   12:59 – Luiza on the importance of understanding her clients’ full profile•   15:00 – Luiza and Jose on how they educate real estate agents on non-agency loans•   17:50 – Luiza on eligibility misconceptions about foreign nationals•   20:52 – Luiza and Jose’s advice to other LOs on finding loan programs for immigrantsShow Contributors:Luiza NikoghosyanConnect on LinkedInConnect on FacebookConnect on InstagramJose BlanchardConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
9/26/202322 minutes, 44 seconds
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Building a Mortgage Empire | Episode 53

The following guest sits down with host Justin White:•   Justin Hill - Business Development Manager, Empire Home LoansHow Empire Home Loans Is Recruiting the Right Loan Originators From RetailAs independent mortgage brokers look to scoop up top talent from the retail channel, recruiters are focused on quality over quantity. How can brokers find the right retail loan originators for their shop?  Tune into Episode #53 of Good. Better. Broker. to hear how one of the top retail-to-wholesale shops in the country is bringing in LOs whose values are as strong as their production numbers.In this episode of the Good. Better. Broker. podcast, you’ll learn how one broker shop is building a team of all-star originators by focusing first on culture.In this episode, we discuss ...•   1:25 – Justin’s observations on the hundreds of conversations he’s had with retail LOs•   2:11 – Justin explains Empire’s approach to recruiting•   3:56 – Justin shares a story illustrating why culture is important to Empire’s success•   5:58 – Why education is an important tool in Justin’s recruiting process•   7:31 – Why Justin talks about benefits for the consumer in his recruiting calls•   8:18 – Justin on the common objections he gets from retail LOs•   9:35 – Justin on how having a dedicated transition and training team aids his efforts•   10:34 – Why Justin intentionally does not bash retail•   11:36 – Why Justin still considers a “no” as a win in his recruiting calls•   12:46 – What happens when a recruit comes back to Justin after an initial “no”•   13:33 – Justin on the most important question he asks a retail LO•   15:49 – Justin’s advice for other brokers on recruiting from retailResources Mentioned in This Episode:BonzoShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
9/12/202317 minutes, 40 seconds
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Adapt, Evolve, Grow: Why LOs Need Training | Episode 52

The following guest sits down with host Justin White:•   Corrina Carter – Owner and CEO, CMS Mortgage SolutionsInvest in Education and Training to Set up Broker Shops and Originators for Long-term SuccessOn top of owning a broker shop and her own consulting business, Corrina Carter routinely attends trainings. How can broker shops build an onboarding and training program that shortens the path to success for their originators?  Tune into Episode #52 of Good. Better. Broker. to hear how Corrina’s career-long commitment to education has helped her become the top-ranked broker in Virginia.In this episode of the Good. Better. Broker. podcast, you’ll learn the value of training and education for originators regardless of experience level.In this episode, we discuss ...•   1:36 – Corrina on why she developed a new training and onboarding process•   2:20 – How Corrina’s own experience impacted her commitment to training•   3:02 – Corrina on why every LO should invest in annual training•   3:51 – Corrina on how long it takes a new LO to build up their business•   4:25 – How Corrina engages her new hires through training•   4:57 – Corrina breaks down CMS’ onboarding and training program•   5:53 – How Corrina determined her approach to training through hundreds of interviews•   8:06 – Corrina explains the structure of her weekly training sessions•   9:31 – How Corrina’s business became more efficient by reorganizing her processing desk•   11:19 – Corrina on leading by example and how that trickles down•   12:06 – Corrina explains her “33% rule” to build up a book of business•   13:20 – Why LO’s shouldn’t be afraid to ask friends and family for business•   14:45 – Why all the resources Corrina pours into training are worth itShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
8/29/202317 minutes, 21 seconds
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Tips on Navigating Student Loan Debt | Episode 51

The following guest sits down with host Justin White:•   Cubie Hernandez, Senior Mortgage Advisor – Mares MortgageHelping Borrowers Navigate Student Loans Ahead of the September 1 Forgiveness DeadlineWith the deadline for federal student loan debt forbearance fast approaching, how can independent mortgage brokers prepare and help their clients? Listen to Episode #51 of Good. Better. Broker. as we hear how mortgage brokers can provide value to borrowers with student loan debt by educating them on their options.In this episode of the Good. Better. Broker. podcast, you’ll learn how to help your borrowers with student loan debt through the process of resuming their payments.In this episode, we discuss ...•   1:54 – What mortgage brokers should know about the September 1 deadline •   3:09 – Cubie on how significant the deadline is and what it means•   4:14 – What mortgage brokers can do to help their borrowers prepare for September 1 •   6:50 – How the resumption of student loan debt payments impacts borrowers•   8:37 – Calculating student loan debt payments if borrowers are in forbearance•   9:52 – Why borrowers should call as soon as possible to set up their payment plan•   11:17 – Cubie on repayment plans available to borrowers with student loan debt•   17:09 – Why working with borrowers with student loan debt is an opportunity for LOs•   24:30 – How to coach a borrower through the upcoming deadlineResources Mentioned in This Episode:The SourceTemporary Rate BuydownsShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
8/15/202326 minutes, 5 seconds
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How to Become the Go-To LO for Real Estate Agents | Episode 50

The following guest sits down with host Justin White:•   Randy Thompson – Broker-owner, 21st Century LendingPursuing and Building Relationships With as Many Real Estate Agents as Possible to Earn BusinessWith over three decades in lending and real estate, Randy Thompson’s advice to loan originators is clear: Get in front of as many agents as possible and then do everything you can to impress them. How can mortgage brokers grow and build strong relationships with real estate agents? Listen to Episode #50 of Good. Better. Broker. as we hear what it takes to become the go-to lender for real estate professionals in your market.In this episode of the Good. Better. Broker. podcast, you’ll hear how to break in with new real estate agents and have them keep sending you business.In this episode, we discuss ...•   1:49 – Randy on real estate agents’ view of mortgage brokers as lending options•   2:35 – Why LOs need to work with as many agents as they can•   3:31 – Why LOs need to dedicate the majority of their time getting in front of agents•   4:44 – The importance of transparency with the real estate agent•   5:27 – Randy on why LOs need to be with agents and always available for them•   7:36 – How to prepare for success in a first meeting with a real estate agent•   9:35 – Randy on the importance of knowing an agent’s demographic•   10:43 – How LOs should handle loan-level issues with real estate agents•   13:29 – How handling issues helps real estate agents grow their business•   14:07 – Randy on why relationships are one of his company’s core values•   14:58 – Randy’s advice for LOs on building relationships with real estate agentsResources Mentioned in This Episode:Mike Ferry CoachingShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
8/1/202316 minutes, 16 seconds
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Why Coaching Matters for Mortgage Brokers | Episode 49

The following guest sits down with host Justin White:•   Kenneth Travis – President and CEO, Greenlight Mortgage SolutionsSeeking out Coaching to Eliminate Blind Spots as an Independent Mortgage BrokerIn an ever-changing industry, mortgage brokers have an opportunity to gain an edge through coaching. What should loan originators look for in a coaching program? Listen to Episode #49 of Good. Better. Broker. as we talk with a broker-owner who coaches his own originators and thousands of others.In this episode of the Good. Better. Broker. podcast, you’ll hear about the importance of investing in yourself by seeking out coaching.In this episode, we discuss ...•   2:00 – How Kenneth’s experiences as an originator shaped his views on coaching•   5:24 – Kenneth on the disciplines every loan officer should look to master•   7:54 – Kenneth on why coaching means investing in yourself•   10:37 – How Kenneth adjusts his coaching programs to reflect changing markets•   15:01 – Kenneth explains the methods he utilizes in his coaching•   17:34 – Kenneth on how he follows up with clients and real estate agents•   20:41 – Kenneth’s advice to mortgage brokers on seeking out coachingResources Mentioned in This Episode:Next Level CoachingShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
7/18/202323 minutes, 8 seconds
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From Hiring to Retention: Best Practices for Keeping Top Talent | Episode 48

The following guest sits down with host Justin White:•   Vernon Miles – President, Milestone Mortgage SolutionsHow to Obtain, Maintain and Retain Loan Officers from the Retail ChannelHaving worked in retail himself, Vernon Miles knows all the reasons why retail loan officers may hesitate to switch to the broker channel. That’s why he designed his broker shop to combine the best of the retail and wholesale worlds. How can you attract top talent from retail and keep them? Listen to Episode #48 of Good. Better. Broker as Vernon explains his strategy for recruiting loan officers and providing a work environment where they can thrive.In this episode of the Good. Better. Broker. podcast, you’ll learn how a former retail loan officer is now recruiting retail LO’s to join his independent mortgage broker shop.In this episode, we discuss ...•   1:31 – Vernon’s perspective on going from a retail LO to recruiting retail LO’s•   3:23 – What Vernon looks for in recruits from retail•   4:42 – Vernon explains his gameplan for conversations with retail LO’s•   6:18 – Why Vernon prefers LO’s who are looking for a career in mortgages•   7:24 – Vernon on the lack of education about the wholesale channel•   8:43 – How Vernon’s experience in retail impacted the way he built his broker shop•   10:47 – Vernon on thinking big picture when investing in his business•   12:13 – What Vernon expects from his LO’s once they join the company•   13:29 – How Vernon approaches the topic of compensation with retail LO’s•   15:41 – Why Vernon loves when his people get recruited•   17:52 – Vernon’s advice for other mortgage brokers on recruitingShow Contributor:Connect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
7/5/202319 minutes, 22 seconds
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$500 Million in 3 Years | Episode 47

The following guests sit down with host Justin White:•   Brett Stimpson – Brokerowner, Fulcrum Home Loans•   Braiden Shaw – Brokerowner, Fulcrum Home LoansScaling a Business With a Focus on Constant Improvement and Organic GrowthIn just 3 years, Brett Stimpson and Braiden Shaw have grown Fulcrum Home Loans to a company that will do more than $500 million in loan volume in 2023. What does it take to build a thriving business regardless of market conditions? Listen to Episode #47 of Good. Better. Broker. as we hear the story of Fulcrum’s rapid expansion through a focus of constantly improving every aspect of the loan process for clients and referral partners.In this episode of the Good. Better. Broker. podcast, you’ll find out how Fulcrum Home Loans has become the dominant mortgage lender in their market.In this episode, we discuss ...•   1:21 – Brett on the company’s rapid growth •   2:23 – Braiden on how the company grew despite adverse market conditions•   3:23 – How the company earns most of its referrals from real estate agents•   6:11 – How the company has built out its Operations team to maximize efficiency•   8:45 – What the company does to deliver white glove service to clients•   10:23 – The impact of being one of the only independent mortgage brokers in their market•   11:26 – Brett and Braiden on two marketing campaigns that were hugely successful•   13:50 – Brett and Braiden’s perspective on the company’s successShow Contributors:Connect with Brett on LinkedInConnect with Braiden on LinkedIn Connect with Brett and Braiden on FacebookConnect with Brett and Braiden on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
6/20/202316 minutes, 11 seconds
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Client Experience: Beyond the Transaction | Episode 46

The following guest sits down with host Justin White:•   David Hall - President and CEO, Hall FinancialFocusing on How You Treat Clients Goes a Long Way Toward Building a Business of 5-star ReviewsThe only thing better than a good online review is a great one. How can you build a business that regularly brings in five-star reviews? Listen to Episode #46 of Good. Better. Broker. as we talk with David Hall, a 25-year veteran of the industry who has built a company that is focused on delivering an elite experience for every borrower and real estate partner.In this episode of the Good. Better. Broker. podcast, you’ll learn how one mortgage broker’s quest to become the most client-focused company in America has led to thousands of five-star reviews.In this episode, we discuss ...•   3:56 – Why David decided to focus his business around the client experience•   6:06 – David on the opportunity mortgage brokers have to wow their clients•   7:33 – How technology impacts the client experience•   8:47 – Why David tailors communication for each client•   10:11 – Why David is focused on only 5-star reviews •   12:05 – Why David views a negative customer experience as an opportunity•   13:29 – The process David sets up to make sure clients are in the know during the process•   15:00 – Why communicating with the client doesn’t end when the loan closes•   16:44 – Why shaving off time isn’t always the best approach•   18:21 – The importance of putting yourself in a borrower’s shoes•   19:51 – How David views his relationships with real estate agents•   22:00 – David’s top piece of advice for mortgage brokers on client serviceShow Contributor:David HallConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
6/6/202324 minutes, 5 seconds
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UWM LIVE! Megacast Part 2 | Episode 45

The following guests sit down with host Justin White:•  Brittney Fedele – Loan Pronto•  Michelle Dugan – MS Lending•  Lisa Lund – Lund Mortgage Team•  Jade Taylor – Alvorada Mortgage•  Justin Brown – Nuhome Team•  Ciera Taylor – Home Path Mortgage•  Lara Locke – Locke Your Loan•  Ben Lavender – Madison Mortgage ServicesInterviews From Clients at UWM LIVE! On How They’re Growing Relationships and Winning DealsFor the second year in a row, thousands of independent mortgage professionals gathered in Pontiac, Michigan, for the biggest broker event of the year, UWM LIVE! In Part 2 of our special UWM LIVE! megacast, we catch up with eight UWM partners from around the country to find out how they’re leveraging products, social media and more to bring in business.In this episode, we discuss ...•  0:32 - Brittney Fedele interview•  6:58 – Michelle Dugan interview•  15:51 – Lisa Lund interview•  20:40 – Jade Taylor interview•  25:38 – Justin Brown interview•  31:56 – Ciera Taylor interview•  39:23 – Lara Locke interview•  47:00 – Ben Lavender interviewResources Mentioned in This Episode:HELOCsTemporary Rate BuydownsShow Contributors:Brittney FedeleLinkedInMichelle DuganLinkedIn, Instagram, FacebookLisa LundLinkedIn, Instagram, FacebookJade TaylorLinkedIn, Instagram, FacebookJustin BrownLinkedIn, Instagram, FacebookCiera TaylorInstagram, FacebookLara LockeLinkedIn, Instagram, FacebookBen LavenderLinkedIn, Instagram, FacebookJustin WhiteLinkedIn, Instagram, TwitterConnect with UWM on Facebook, LinkedIn, Instagram, Twitter or YouTubeHead to uwm.com to see the latest news and updates.
5/23/202357 minutes, 15 seconds
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UWM LIVE! Megacast Part 1 | Episode 44

The following guests sit down with host Justin White:•  Elizabeth Cassidy - Future Home Loans•  Moose Mau - C2 Financial•  Jennifer Gormer - Integrity Home Lending•  Matt Gouge - UMortgage•  Skylar Welch - Maine Pointe Lending•  Nancy Bayat - E Mortgage Capital•  Melissa Butler - North Alabama Mortgage•  Brian Makris - Home Choice LendingEight Clients Who Attended UWM Live! Join Us to Talk About How They’re Generating BusinessFor the second year in a row, thousands of independent mortgage professionals gathered in Pontiac, Michigan, for UWM LIVE! We caught up with several UWM partners from around the country to find out how they’re leveraging technology, social media and more to bring in business.In this episode, we discuss ...•  0:35 – Elizabeth Cassidy interview•  11:11 – Moose Mau interview•  16:09 – Jennifer Gormer interview•  24:02 – Matt Gouge interview•  35:41 – Skylar Welch interview•  45:12 – Nancy Bayat interview•  54:25 – Melissa Butler interview•  103:27 – Brian Makris interviewResources Mentioned in This Episode:VA HandbookBonzoShow Contributors:Elizabeth CassidyLinkedIn, Instagram, FacebookMoose MauLinkedIn, Instagram, FacebookJennifer GormerLinkedIn, Instagram, FacebookMatt GougeLinkedIn, Instagram, FacebookSkylar WelchLinkedIn, Instagram, FacebookNancy BayatLinkedIn, InstagramMelissa ButlerLinkedIn, Instagram, FacebookBrian MakrisLinkedIn, Instagram, FacebookJustin WhiteLinkedIn, Instagram, Twitter Connect with UWM on Facebook, LinkedIn, Instagram, Twitter or YouTubeHead to uwm.com to see the latest news and updates.
5/16/20231 hour, 14 minutes, 1 second
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Bringing Top Talent to the Broker Channel | Episode 43

The following guests sit down with host Justin White:•   Sean Lee – Sr. Vice President, AGI Family of Companies•   Mat Grella – President and Co-Founder, NEXA MortgageRecruiting Loan Originators to Join the Wholesale Channel Starts With Understanding ThemIt’s happening month after month, week after week. Retail loan originators making the move to wholesale. Still, there are so many holdouts who haven’t yet switched. What’s a winning approach to recruiting retail LOs to the broker channel? Listen to Episode #43 of Good. Better. Broker. as we talk with a pair of mortgage brokers who have daily conversations with those interested in jumping to wholesale.In this episode of the Good. Better. Broker. podcast, you’ll find out how offering a variety of options to retail loan originators makes them more likely to join the broker channel.In this episode, we discuss ...•   1:47 – Sean details his experience recruiting loan originators from retail•   3:13 – What Sean is hearing from retail LOs on why they’re interested in switching•   5:40 – Why Sean views his company’s model as a high-performance sports car•   9:06 – How Sean paints a picture of the differences between retail and wholesale•   11:30 – Sean on how his line of questioning makes a big difference in his efforts•   16:36 – Mat’s perspective on retail LOs switching to the wholesale channel•   17:20 – Mat describes NEXA’s approach to recruiting retail LOs•   18:22 – How Mat approaches conversations about rates in the wholesale channel•   22:22 – Mat on common myths he hears from retail LOs about wholesale•   24:12 – Why Mat views product optionality as a driving force in LOs leaving retail•   25:26 – What Mat and NEXA look for in LOs they’re recruitingResources Mentioned in This Episode: LoansifterEasy QualifierSuccess TrackShow Contributors:Sean LeeConnect on LinkedIn, Facebook or InstagramMat GrellaConnect on LinkedIn, Facebook or InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest updates.
5/2/202327 minutes, 10 seconds
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Turning Partnerships Into Production | Episode 42

The following guests sit down with host Justin White:•   Jacinda Montano – BrokerOwner, Ultimate Home Lending•   Josh McReavy – Mortgage Loan Originator, Ultimate Home LendingFinding a Partner Who Complements You as a Mortgage Broker Makes for Better BusinessFor any mortgage broker, it’s tough to do everything it takes to be successful on your own. When you team up with like-minded people, it can elevate your entire business. How can mortgage brokers find a partner to complement them? Listen to Episode #42 of Good. Better. Broker. as two mortgage brokers explain how working together has improved the way they do business and how much business they do.In this episode of the Good. Better. Broker. podcast, you’ll find out how two mortgage brokers teamed up to revamp their process and, in doing so, provide more value to borrowers and real estate agents.In this episode, we discuss ...•   1:43 – Jacinda on the approach she and Josh have used to build their company•   5:52 – How Jacinda recruits based on her own values as a business owner•   7:15 – Why Josh believes in collaborating and helping others win deals•   9:31 – Jacinda and Josh on how they complement each other•   13:14 – Josh on how mentors helped shape his approach to the mortgage business•   16:46 – The story of how Josh came up with an idea for a real estate agent summit•   20:58 – Josh on his biggest takeaways from the summit•   22:10 – Why Jacinda and Josh got licensed as continuing education providers•   23:33 – How Jacinda ensures her clients remember her•   25:00 – Josh on the company’s future plans for real estate agent eventsResources Mentioned in This Episode: Tony RobbinsZig Ziglar   Show Contributors:Jacinda MontanoConnect on LinkedIn Connect on FacebookConnect on InstagramJosh McReavyConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
4/18/202327 minutes, 25 seconds
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Building an Epic Brand | Episode 41

The following guest sits down with host Justin White:•   Andrew Cady – Team Leader and Mortgage Loan Originator, UMortgageWhen People Think of Mortgages, They Should Think of You When assessing your brand as a loan originator, ask yourself this question: When people think of mortgages, do they think of you? Listen to Episode #41 of Good. Better. Broker. as we talk with Andrew Cady, a former retail LO who brought an epic brand with him when he switched to wholesale.  In this episode of the Good. Better. Broker. podcast, you’ll learn how to build and maintain a brand that will keep you topofmind with borrowers and referral partners.In this episode, we discuss ...•   1:26 – Andrew talks about his transition from retail to wholesale•   2:42 – Andrew describes what a brand means to him•   4:08 – How Andrew’s brand has evolved over the years•   5:07 – The importance of borrowers and real estate agents remembering you•   6:25 – Andrew’s advice for creating a brand•   7:25 – The three pillars of Andrew’s company and how they influence his brand•   10:33 – How Andrew leverages social media to amplify his brand•   12:05 – Andrew on how he’s built a follower base of real estate agents•   14:28 – How Andrew coaches his team on building their brand•   18:05 – How Andrew approaches his reputation as a mortgage loan originatorResources Mentioned in This Episode: Temporary Rate BuydownsShow Contributor:Connect on LinkedIn Connect on Facebook Connect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
4/4/202320 minutes, 31 seconds
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Engineering the Perfect Loan Process | Episode 40

The following guest sits down with host Justin White:•   Jason Cecco – President, Lending HeightsAnalyzing Every Facet of Your Loan Process to Impress Clients and Loan OriginatorsEvery mortgage loan is like a puzzle that an originator must piece together. What would you see if you were to pull those pieces apart and analyze them? Listen to Episode #40 of Good. Better. Broker. as we talk with a mortgage broker who has broken down every component of the loan process as part of his mission to build the best place for a loan officer to work.In this episode of the Good. Better. Broker. podcast, you’ll learn what it takes to build an efficient loan process and how that translates to happier originators and borrowers.In this episode, we discuss ...•   2:32 – What Jason looks at to make the loan process faster and easier•   3:37 – How maximizing efficiency has helped Jason’s company grow •   4:51 – How Jason is using predictive analytics to make his company more efficient•   7:02 – How Jason’s company is using machine learning and AI •   8:13 – The importance of focusing on the small details of the loan process•   9:48 – How cross-training your team helps combat the cyclical nature of the industry•   10:51 – Why Jason views his company’s process as a service•   13:01 – How building a perfect process helps Jason work toward his goal of creating the best place for a loan officer to workResources Mentioned in This Episode: MondayOffice 365Chat GPTShow Contributor:Jason CeccoConnect on LinkedIn  Connect on Facebook Connect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
3/21/202314 minutes, 24 seconds
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Guiding Your Borrowers Through a Purchase Market | Episode 39

The following guests sit down with host Justin White:•   Allison Thenhaus – Sr. Mortgage Loan Originator, C2 Financial•   Whitney Bulbrook – Mortgage Broker, Carolina Ventures MortgageHow to Help Your Clients Get Into the Housing Market, Despite Rising Interest RatesEven in a market with elevated interest rates, independent mortgage brokers have opportunities to help their borrowers and their business. Listen to Episode #39 of Good. Better. Broker as two purchase-focused mortgage brokers explain why buyers have the upper hand in the current market and how you can guide them through different options to get them into homes.In this episode of the Good. Better. Broker. podcast, you’ll find out how to empower your borrowers with strategies and products to overcome rising rates. In this episode, we discuss ...•   1:50 – Why Allison believes this market favors buyers compared to previous markets •   5:00 – How the current market gives buyers more time to decide•   7:12 – Why Allison believes the best time to buy is when most people don’t want to•   13:53 – Which borrowers Allison is targeting in this market•   15:43 – Which levers Allison is pulling for first-time homebuyer clients •   18:41 – Why Whitney believes now is a good time for buyers to get into the market•   20:18 – Whitney explains why the hard numbers can be surprising for buyers and agents•   22:17 – Which products Whitney is using to combat high interest rates•   23:28 – How Whitney approaches rent vs. buy conversations with clients•   26:24 – Whitney’s biggest keys to success in a purchase marketResources Mentioned in This Episode:Temporary Rate BuydownsFreddie Mac Borrow Smart℠Show Contributors:Allison ThenhausConnect on LinkedIn, Facebook or InstagramWhitney BulbrookConnect on LinkedIn, Facebook or InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
3/7/202328 minutes, 3 seconds
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Mastering New Construction Loans | Episode 38

The following guests sits down with host Justin White:•   Jeff Berger – President, Groundwork Mortgage•   Brodie Calder – Broker-owner, Summit LendingOffering a One-time Close New Construction Product opens New Doors for Mortgage BrokersNew construction loans are an untapped opportunity for many independent mortgage brokers. With a one-time close option now available, the door is open for new relationships and new business. How can mortgage brokers position this product to builders, real estate agents and consumers? Listen to episode #38 of Good. Better. Broker as two experts in the new construction space lay the foundation for success with a one-time close product.In this episode of the Good. Better. Broker. Podcast, you’ll find out how to leverage the benefits of a one-time close new construction loan to help consumers get into their dream home and become a builder’s preferred lender. In this episode, we discuss ...•   2:06 – Jeff on overcoming common obstacles with new construction loans•   4:03 – Jeff on advantages of a one-time close product for consumers•   7:42 – Jeff on how a one-time close option helps mortgage brokers help homebuilders•   10:01 – Jeff on how a one-time close provides more opportunity for customization•   11:35 – Jeff’s advice on how to sell the one-time close new construction product•   15:45 – How Brodie navigates each builder having different preferences•   17:45 – Brodie on the benefits of a one-time close new construction loan for consumers•   18:32 – How to pursue builders with a one-time close new construction product•   21:28 – Brodie on how a one-time close product helps with customization options•   24:28 – Brodie’s advice on how to sell a one-time close product to buildersResources Mentioned in This Episode: One-time Close New Construction productShow Contributors:Jeff BergerConnect on LinkedIn Connect on FacebookConnect on InstagramBrodie CalderConnect on LinkedIn Connect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
2/21/202326 minutes, 28 seconds
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Processing like a Pro | Episode 37

The following guests sit down with host Justin White:•   Dana Lang – President and CEO, Pulse Processing•   Krysti Loftis – Vice President and COO, Pulse ProcessingHow Processors Can Position Themselves as Indispensable Resources for Mortgage BrokersProcessors play an integral role in getting a loan closed - but they are capable of so much more. How can processors set themselves and their mortgage broker partners up for success and help earn repeat business? Listen to episode #37 of Good. Better. Broker as we talk with the co-founders of a processing company who are looking to rewrite the playbook for processors across the industry.In this episode of the Good. Better. Broker. podcast, you’ll learn how to perfect your processing skills.In this episode, we discuss ...•   1:42 – How Dana views the role of a processor•   3:44 – Krysti’s best practices as a processor•   5:11 – Why Dana operates with a mindset that loans are not guaranteed•   6:36 – Krysti on some common misconceptions involving the role of a processor•   8:44 – Dana on the most important aspects of a broker-processor relationship•   10:37 – Krysti on the role processors play in protecting a broker’s reputation•   12:16 – Why Dana views the loan process as a relay race with the LO and processor•   13:59 – What Dana hears when she asks a client why they’re looking for a new processor•   17:12 – Why Dana believes in staying humble and asking questions•   18:16 – Krysti’s tips for brokers on setting up their processor for success •   22:21 – Why the front end of the loan process is the LO’s time to shine•   23:21 – Why answering the phone is so important for processors•   25:06 – Why Dana and Krysti put an emphasis on high quality over quantity of loansResources Mentioned in This Episode: Power to Processors Show Contributors:Dana LangConnect on LinkedIn  Connect on FacebookConnect on InstagramKrysti LoftisConnect on LinkedIn Connect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
2/7/202327 minutes, 13 seconds
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Down Payment Assistance Programs 101 | Episode 36

The following guest sits down with host Justin White:•   Brittany Jacobs – Mortgage Loan Originator/Branch Manager, NEXA MortgageHow to Use Down Payment Assistance Programs to Help Your First-time Homebuyer Clients Affordability is a common barrier to entry for many prospective homebuyers. However, there are ways to get over that hurdle. How can mortgage brokers use down payment assistance programs to help their first-time homebuyer clients? Listen to episode #36 of Good. Better. Broker. as we talk with a mortgage broker who walks you through everything you need to know about DPA programs, from how to find them to how to dispel common myths about them.  In this episode of the Good. Better. Broker. Podcast, you’ll learn how to leverage down payment assistance programs to help your first-time homebuyers. In this episode, we discuss ...•   1:46 – Why Brittany decided to focus on down payment assistance programs•   2:51 – The benefits of down payment assistance programs •   3:20 – How Brittany researches DPA programs •   5:11 – How Brittany determines if DPA programs are going to be a fit for borrowers•   7:25 – Searching for DPA programs by state vs. county•   8:43 – Why DPA programs aren’t advertised as much as they could be•   12:17 – Brittany dispels some of the misconceptions that exist about DPA programs•   13:13 – Why DPA programs aren’t only for low-income borrowers•   16:29 -  Brittany’s advice for loan originators on DPA programsResources Mentioned in This Episode: The SourceHometown HeroesShow Contributor:Brittany JacobsConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
1/24/202320 minutes, 1 second
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How to Make Your Borrowers Remember You | Episode 35

The following guest sits down with host Justin White:•   Rich Hunt – President, AGI Family of CompaniesCultivating Real Relationships With Borrowers and Real Estate Agents Brings Business Back to You Relationships are the lifeblood of repeat business and in a transactional business like mortgages, it can be easy to lose sight of how to build them. How can mortgage brokers make borrowers remember them for their next home loan? Listen to Episode #35 of Good. Better. Broker. as we talk with a Scotsman Guide Top Originator who built his business by picking up the phone and showing a genuine interest in his clients and referral partners.In this episode of the Good. Better. Broker. podcast, you’ll learn how to build sustainable relationships that lead to sustainable business. In this episode, we discuss ...•   1:49 – How Rich has maintained relationships with his clients•   2:51 – Why Rich dedicates an hour a day to calling clients•   4:34 – Rich explains his company’s mantra and how that plays into his relationships•   5:47 – The importance of treating every phone call like it’s the only one•   8:18 – Why every phone call should be viewed as an opportunity•   9:27 – The first question Rich asks a client •   11:17 – Rich explains how simply answering the phone leads to deals•   12:01 – How Rich maintains relationships with real estate agents as his company grows•   15:17 – Why staying in front of clients in a personal way leads to business•   16:28 – How expanding your sphere of influence brings repeat businessResources Mentioned in This Episode: Brand 360Show Contributor:Rich HuntConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
1/10/202317 minutes, 55 seconds
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Earning Your Borrower’s Trust | Episode 34

The following guests sit down with host Justin White:•   Michael Tranckino – CEO, Trusted Lending Center•   Katie Tranckino – COO, Trusted Lending CenterEngaging in Your Clients’ Lives is Key to Driving Repeat Business and Earning ReferralsHeading into 2023, client retention will be a major area of focus for independent mortgage brokers. How can you stay in front of your clients even when they aren’t in the market to buy or refinance? Listen to Episode #34 of Good. Better. Broker. as we talk with the owners of Trusted Lending Center in Arizona, a mortgage broker shop that stays top of mind with their borrowers by staying engaged in their lives.In this episode of the Good. Better. Broker. podcast, you’ll learn how to ensure your past clients come back to you and also send you referrals. In this episode, we discuss ...•   1:48 – Mike and Katie on the company’s overall approach to client retention•   3:25 – How Mike and Katie use coaching to shape their retention strategy•   6:14 – Touchpoints Mike and Katie use to engage with clients•   6:52 – How Mike and Katie use handwritten notes to stay in front of clients•   11:37 – How Mike and Katie use videos to communicate with and engage with clients•   14:06 – Staying top of mind with clients in a rising-rate environment•   17:26 – Mike and Katie on their preferred CRMs and the benefits of them•   18:56 – Katie’s advice for other mortgage brokers on asking for referralsResources Mentioned in This Episode: Brian Buffini CoachingAmerican Greetings e-card videosClient ConnectShow Contributors:Michael and Katie TranckinoConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
12/27/202221 minutes, 48 seconds
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The Power of Effective Communication | Episode 33

The following guest sits down with host Justin White:•   Kevin Kenerson – President, Lending Hand MortgageHow a High Level of Communication With Real Estate Agents and Borrowers Can Lead to ReferralsIn a transaction as complex as a mortgage, keeping all involved parties informed is essential. How can you impress your borrowers and referral partners with touchpoints throughout the loan process? Listen to Episode #33 of Good. Better. Broker. as we talk with a mortgage broker who views high-level communication not just as a way of doing business, but as a way of getting business.In this episode of the Good. Better. Broker. podcast, you’ll learn how to use communication with borrowers and real estate agents as a marketing strategy. In this episode, we discuss ...•   1:52 – Why Kevin says communication is the most essential part of the loan process•   3:08 – Why Kevin uses task management to track touchpoints•   6:10 – How Kevin decided to make communicating with agents a marketing campaign•   7:08 – Little touches that help Kevin stand out during the loan process•   9:08 – How maximizing the client experience leads to referrals•   10:31 – Why Kevin hired a concierge to handle client experience•   12:18 – How Kevin’s approach has helped with referrals from real estate agents•   13:24 – What Kevin does to ensure he gets a Google™ review and referrals from clients•   15:51 – Why reviews are important even with referrals •   16:51 – Kevin’s advice for other mortgage brokers on how to improve their communicationResources Mentioned in This Episode: monday.comShow Contributor:Kevin KenersonConnect on LinkedIn  Connect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
12/13/202218 minutes, 9 seconds
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Temporary Rate Buydowns 101 | Episode 32

The following guests sit down with host Justin White:•   Todd Bitter – Mortgage Loan Originator, JKS Mortgage•   Matt Boyce – Partner, Maximus Mortgage SolutionsWhy Temporary Rate Buydowns Are a Big Opportunity for Mortgage Brokers in This MarketWith high mortgage rates still wreaking havoc on the market, independent mortgage brokers have a solution for their borrowers and real estate partners. How can you leverage temporary rate buydowns to help your business now and in the future? Listen to Episode #32 of Good. Better. Broker. as we talk with two mortgage brokers who are seeing great results with buydowns in their markets.In this episode of the Good. Better. Broker. podcast, you’ll learn how to use temporary rate buydowns to earn more deals for you and your real estate partners.  In this episode, we discuss ...•   1:44 – Todd on why buydowns have been a game-changer for him•   2:46 – Common misconceptions Todd is hearing about buydowns•   4:06 – Borrowers to target for the buydown product•   6:04 – Why loan originators should sell this product to real estate agents •   11:48 – Why it’s important to include the buydown in a purchase agreement•   12:49 – How to sell the lender-paid buydown option•   15:50 – How to sell the 3-2-1 buydown•   17:41 – How this product can set you up for future referrals from real estate agents•   21:27 – Matt on how real estate agents in his market are reacting to buydowns•   23:51 – Matt on which borrowers should be a target for buydowns•   27:50 – How Matt saved a deal for a real estate agent and what happened after•   33:10 – Matt on the expansion of buydowns with lender-paid options Resources Mentioned in This Episode:Cromford ReportTemporary Rate BuydownShow Contributors:Todd BitterConnect on LinkedIn, Facebook, or InstagramMatt BoyceConnect on LinkedIn, Facebook, or InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
11/29/202234 minutes, 22 seconds
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How to Wow First-time Homebuyers | Episode 31

The following guests sit down with host Justin White:•   Fadi Sankari – President, Best Rate Mortgage•   Eddy Foster – Mortgage Loan Originator, Lone Star Home MortgageHow independent mortgage brokers can earn more business from first-time homebuyersFor many independent mortgage brokers, there’s not a more important demographic than first-time homebuyers. How can you guide them through the loan process seamlessly and set yourself up for repeat business? Listen to Episode #31 of Good. Better. Broker. as we talk with two mortgage brokers who prioritize first-time homebuyers and go out of their way to give them white glove service. In this episode of the Good. Better. Broker. podcast, you’ll learn how to impress first-time homebuyers and earn referrals from them. In this episode, we discuss ...•   1:33 – Why Fadi geared his business toward first-time homebuyers•   3:15 – 3 things Fadi does with every one of his first-time homebuyer clients•   8:48 – The loan products that Fadi is leveraging for these clients•   10:58 – How recent LLPAs are helping Fadi, his clients and his real estate partners•   12:42 – Fadi’s advice for other mortgage brokers on working with first-time homebuyers•   15:07 – Eddy’s approach to working with first-time homebuyers•   18:24 – Eddy’s emphasis on being thorough and going slow•   20:13 – How Eddy leverages products for first-time homebuyers•   27:03 – Eddy on FHFA’s removal of LLPAs for first-time homebuyersResources Mentioned in This Episode: HomeReady® loan program Home Possible® loan program FHFA update on LLPAs Temporary Rate Buydowns Show Contributors:Fadi SankariConnect on LinkedIn, Facebook or InstagramEddy FosterConnect on LinkedIn, Facebook or InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:Connect on Facebook, LinkedIn, Instagram, Twitter or YouTubeHead to uwm.com to see the latest news and updates.
11/15/202228 minutes, 41 seconds
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Training Your LOs: An Investment Worth Making | Episode 30

The following guests sit down with host Justin White:•   Troy Molitor – Founder, Molitor Financial Group•   Craig Messman – President, Molitor Financial GroupTraining and Coaching Loan Originators Is an Investment Worth Making for Mortgage BrokersBecoming a knowledgeable loan originator requires hard work and proper training. Why should independent mortgage brokers invest their money and time in a training and coaching program for their LOs? Listen to Episode #30 of Good. Better. Broker. as we learn how Molitor Financial Group has built a successful brokerage with originators from non-mortgage backgrounds. In this episode of the Good. Better. Broker. podcast, you’ll find out how taking the time to train and coach your loan originators leads to sustainable business. In this episode, we discuss ...•   1:53 – Troy on the importance of coaching and training for his company•   2:48 – How Troy’s entry into the business shaped his view of training•   4:06 – Craig on the company hiring people with no previous mortgage experience•   5:22 – Troy on how coaching and training helps the company succeed in any market•   6:32 – Craig on how training helps set loan files up for success•   7:16 – Troy on why it’s important to train seasoned loan originators•   8:48 – Troy on why they chose to develop their team members •   9:43 – Craig on how a strong training foundation leads to a sustainable business•   11:22 – Why Molitor doesn’t create competition among their team members•   14:07 – Craig on the importance of transparency and communicationShow Contributors:Troy MolitorConnect on LinkedIn Connect on FacebookConnect on InstagramCraig MessmanConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
11/1/202216 minutes, 34 seconds
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How to Keep Clients on the Phone | Episode 29

The following guest sits down with host Justin White:•   Alex Beidoun – Co-Founder, House of LendingStaying Away From Selling Leads to Longer, More Productive Phone Calls with BorrowersIndependent mortgage brokers can set themselves apart by having phone calls that focus on educating their borrowers instead of selling to them. How can you have phone conversations that make borrowers want to work with you? Listen to Episode #29 of Good. Better. Broker. as we talk with a former retail LO who has shifted his focus to prioritizing relationships over transactions on client calls.In this episode of the Good. Better. Broker. podcast, you’ll find out why educating your clients creates longer and more productive phone conversations, leading to more business.In this episode, we discuss ...•   2:02 – How Alex’s experiences in retail impact his business strategy as a broker•   5:26 – Why Alex chooses to educate his borrowers on retail vs. wholesale•   7:13 – Why Alex decided to take an educational approach with his borrowers•   10:25 – How Alex defines a quality conversation with a client•   12:41 – Alex on what borrowers are looking for from their loan officer•   14:11 – The 3 key components to a phone call with a borrower•   19:27 – Why it’s important to not be transactional on the phone with clients•   21:51 – The difference between being in a call vs. on a call Show Contributor:Alex BeidounConnect on LinkedIn Connect on Facebook  Connect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
10/18/202224 minutes, 53 seconds
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TikTok, The Leads Don’t Stop | Episode 28

The following guest sits down with host Justin White:•   Rebecca Richardson – Mortgage Loan Originator, U-Mortgage •   Nate Fain – Mortgage Loan Originator, U-MortgageHow Independent Mortgage Brokers Can Leverage TikTok to Generate BusinessBetween them, they have more 370 thousand followers on TikTok. However, for Rebecca Richardson and Nate Fain, it’s more about leads than likes. How can independent mortgage brokers create TikTok videos to drive business? Listen to episode #28 of Good. Better. Broker as we talk with two of the top TikTok personalities in the broker channel. They explain everything from their content creation strategies to why every follower should be considered part of your database. In this episode of the Good. Better. Broker. Podcast, you’ll learn how to use TikTok to create a community of prospective clients.In this episode, we discuss ...•   1:38 – Rebecca on the impact TikTok has had on her business•   2:32 – Why Rebecca started creating videos on social media•   3:52 – Why Rebecca went all in on TikTok•   5:38 – Rebecca on her content creation strategy for her videos•   7:46 – Rebecca’s keys to TikTok success•   9:56 – Rebecca’s advice for showing your personality in videos•   12:45 – Nate on his TikTok follower count•   13:58 – The impact of TikTok on Nate’s business•   15:33 – How Nate built up his following on TikTok•   17:32 – Why Nate views his followers as potential leads•   19:53 – How Nate hooks his followers and why it’s important•   22:37 – What Nate does if he’s struggling to create content•   23:32 – Mistakes that sees other content creators make•   24:55 – Nate’s advice for new content creatorsShow Contributors:Rebecca RichardsonConnect on TikTokConnect on LinkedIn  Connect on FacebookConnect on InstagramNate FainConnect on TikTokConnect on LinkedIn Connect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
10/4/202227 minutes, 26 seconds
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What Real Estate Agents Want | Episode 27

The following guests sit down with host Justin White:•   Stephanie Sacco – Realtor,® Michigan Power Brokers•   Sherrie Stevener – Realtor,® Delhougne Realty GroupHow independent mortgage brokers can impress real estate agents and earn referrals from themOne of the best ways for independent mortgage brokers to generate sustainable business is by building relationships with real estate agents. So what are real estate professionals looking for in their lending partners? Listen to Episode #27 of Good. Better. Broker. as we talk with two Realtors who explain how mortgage brokers can impress real estate agents, build strong connections with them and ultimately earn referrals from them. In this episode of the Good. Better. Broker. podcast, you’ll learn how to become the preferred lending partner for real estate agents in your market. In this episode, we discuss ...•   1:38 – What Stephanie looks for in her lending partners•   2:15 – Why Stephanie needs a lender to be available during non-business hours•   4:07 – The role Stephanie sees her lending partners playing in the process•   5:24 – Why Stephanie works with independent mortgage brokers•   6:24 – How Stephanie advises her buyers on choosing a lender•   9:51 – What Stephanie says her lenders should NOT do•   10:19 – How Stephanie and her lending partners complement each other•   11:44 – How Stephanie’s lenders can add value beyond what she’s expecting•   13:52 – Stephanie’s advice for LOs on how they can become a preferred lender for an agent•   16:19 – What Sherrie looks for in her lending partners•   17:00 – The role Sherrie’s lenders play in her success•   18:16 – How Sherrie learned it’s better to work with mortgage brokers than retail LOs•   21:00 – The obstacles Sherrie has run into with retail LOs•   22:34 – How Sherrie advises her buyers on choosing a lenderShow Contributors:Stephanie SaccoConnect on LinkedIn  Connect on FacebookConnect on InstagramSherrie StevenerConnect on LinkedIn Connect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
9/20/202225 minutes, 32 seconds
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Mindset Over Market | Episode 26

The following guest sits down with host Justin White:•   Breon Price – Broker-owner, Motto MortgageHow Independent Mortgage Brokers Can Take More Market Share in a Rising Rate EnvironmentInterest rates may be up, but that doesn’t mean your business has to be down. How can independent mortgage brokers increase their loan volume in a rising rate environment? Listen to Episode #26 of Good. Better. Broker. as we talk with Breon Price, an independent mortgage broker who is on pace to do more loans in 2022 than he did in 2021 despite higher interest rates.In this episode of the Good. Better. Broker. podcast, you’ll learn how to adjust your mentality and business plan to overcome a rising rate environment. In this episode, we discuss ...•   1:47 – Breon’s mindset on thriving in a rising rate environment•   2:30 – Why independent mortgage brokers are equipped to win in this market•   4:10 – How Breon has adjusted his business plan to handle the market•   7:18 – How Breon is leveraging his real estate relationships•   8:26 – Why real estate partner referrals are reciprocal•   9:58 – Why Breon prioritizes repeat business from his real estate partners•   12:11 – How to pitch a real estate partner that you want to work with•   15:50 – Why Breon believes it was actually harder for mortgage brokers in 2021 than 2022•   19:32 – Breon’s advice for other independent mortgage brokers in this marketResources Mentioned in This Episode: FindAMortgageBroker.comShow Contributor:Breon PriceConnect on LinkedIn Connect on Facebook  Connect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
9/6/202222 minutes, 23 seconds
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HELOCs 101 | Episode 25

The following guests sit down with host Justin White:•   John Kresevic – CEO, JFQ Lending•   Roger Moore – Founder and President, Loan ProntoAdding HELOCs to your menu of product offerings will help your business now and in the futureWith home equity levels at all-time highs, HELOCs give borrowers an opportunity to access that equity without having to refinance their first mortgage. How can independent mortgage brokers sell HELOCs to boost their volume now while also setting themselves for success down the road? Listen to Episode #25 of Good. Better. Broker. as we talk with the leaders of two companies who have embraced HELOCs as part of their business. In this episode of the Good. Better. Broker. podcast, you’ll learn how to strategically add HELOCs to your product offerings. In this episode, we discuss ...•   1:55 – Why John believes HELOCs are a good option in this market•   2:55 – John on the appeal of a HELOC for borrowers•   4:00 – How John assesses which of his clients could be a fit for a HELOC•   5:40 – How JFQ Lending plans to turn HELOCs into future business•   7:20 – John’s advice on how to approach client questions on HELOCs•   9:28 – John’s advice on how to originate HELOCs as seamless as possible•   12:11 – Roger on why HELOCs are an attractive option for borrowers•   12:57 – How Loan Pronto’s HELOC product has performed since its rollout•   13:50 – Roger on how HELOCs can help you stay in front of clients•   15:04 – How HELOCs can give your business momentum in this market•   16:52 – Roger on how to sell a HELOC to a borrower•   18:57 – How Loan Pronto plans to turn HELOCs into future business•   20:39 – Why originators need to embrace HELOCs as part of their business Show Contributors:John KresevicConnect on LinkedIn  Connect on FacebookConnect on InstagramRoger MooreConnect on LinkedIn Connect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
8/24/202221 minutes, 47 seconds
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Turn Relationships Into Referrals | Episode 24

The following guest sits down with host Justin White:•   Brandon Thorpe – Founder and CEO, Visionary Lending Acting as a True Advocate for Borrowers Is a Way to Build Your Reputation and Your Business It can be easy to lose sight of, but obtaining a mortgage can change the trajectory of people’s lives.  How can mortgage brokers support those who need the most help gaining access to  homeownership? Listen to Episode #24 of Good. Better. Broker. as we talk with Brandon Thorpe, an independent mortgage broker who is focused on advocating for his clients and how that’s led to a 100% referral-based business.In this episode of the Good. Better. Broker. podcast, you’ll learn why advocating for your borrowers leads to relationships that will turn into referrals. In this episode, we discuss ...•   2:56 – What a holistic approach to business means for Brandon •   4:41 – How Brandon’s upbringing impacts his desire to advocate for his clients•   6:21 – Brandon’s definition of advocating on behalf of his clients•   8:15 – Why Brandon educates real estate agents•   10:18 – How Brandon’s experience in 2008 affects the way he does business•   12:11 – How Brandon connects with clients to build trust with them•   12:57 – Brandon’s approach to building new relationships with clients and real estate agents•   16:36 – Brandon’s story of helping a family buy a home during the pandemic•   18:37 – How Brandon’s approach to business generates referrals•   20:30 – Why follow-up is important for mortgage brokers•   21:30 – Brandon’s advice for other originatorsResources Mentioned in This Episode: Hero on a MissionShow Contributors:Brandon ThorpeConnect on FacebookConnect on InstagramConnect on LinkedIn  Connect on YouTubeJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
8/9/202224 minutes, 7 seconds
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How to Keep Your Top Producers | Episode 23

The following guests sit down with host Justin White:•   Tom Ahles – Vice President, Edge Home Finance•   Mike Kortas – CEO, NEXA MortgageRetain Your Top Originators by Creating a Model That Makes Them Want to Stay for the Long HaulRecruiting, hiring and training new loan originators is a sizeable investment, so it’s important for independent mortgage broker shops to do everything they can to retain them. As more retail LOs join the wholesale channel, what can brokers do to keep their top talent? Listen to Episode #23 of Good. Better. Broker. as we talk with two mortgage brokers who have structured their businesses to make their originators feel empowered, supported and well compensated.In this episode of the Good. Better. Broker. podcast, you’ll learn how to create a business model that makes your brokerage a destination for top loan originators. In this episode, we discuss ...•   2:25 – Tom on the importance of keeping your loan originators•   4:51 – Tom on why his company created a revenue sharing model•   6:02 – How a profit sharing model creates dual purpose originators•   8:36 – Why letting your LOs recruit is a win-win for the company and for originators•   12:06 – How transparency helps Tom’s company create a value proposition for originators•   13:29 – Mike on two ways you can keep your loan originators•   16:59 – Why Mike believes in overpaying his originators•   18:40 – How NEXA’s support structure has helped them recruit retail LOs•   19:44 – How NEXA’s profit sharing model has made their LOs true partners•   22:46 – Mike’s advice for others looking to create a profit sharing modelResources Mentioned in This Episode: AIMEShow Contributors:Tom AhlesConnect on FacebookConnect on InstagramConnect on LinkedIn  Mike KortasConnect on FacebookConnect on LinkedIn Connect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
7/26/202224 minutes, 56 seconds
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How to Ignite Your Business Through Instagram | Episode 22

The following guest sits down with host Justin White:•   Brian Decker – CEO, Modern LendingCreating Strategic Video Content on Instagram to Expand Your Audience and Your BusinessIn 2020, a top-producing mortgage broker with billions in career-closed loan volume decided to dedicate himself to creating videos on Instagram. Why does he believe that social media content is the future of how loan originators will bring in business? Listen to Episode #22 of Good. Better. Broker. as we talk with Brian Decker, CEO of Modern Lending, as he takes a deep dive on how to develop an Instagram strategy that will turn followers into borrowers. In this episode of the Good. Better. Broker. podcast, you’ll learn how to leverage Instagram for building your brand and your book of business. In this episode, we discuss ...•   2:11 – Why Brian made social media content a priority•   6:32 – What Brian sees people doing wrong with their social media strategy•   7:36 – The importance of having content pillars and how to determine them•   9:36 – Brian’s 70/30 rule for his content•   12:05 – How Brian structures his videos•   15:19 – How to maximize engagement with your videos•   16:33 – Why you shouldn’t ‘post and ghost’•   22:10 – How to add followers through the comments sectionResources Mentioned in This Episode: InstagramDave RamseyFlickShow Contributor:Brian DeckerConnect on InstagramConnect on FacebookConnect on LinkedIn Connect onTikTokJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
7/12/202224 minutes, 3 seconds
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Prioritizing the Customer Experience | Episode 21

The following guest sits down with host Justin White:•   Brooke Marin — BrokerOwner, Motto Mortgage MetroDelivering a Disney®-like Experience for Your Clients Will Help Drive Repeat BusinessPeople do business with people they like and trust. How can you treat your clients so well that they’ll want to keep coming back to you? Listen to Episode #21 of Good. Better. Broker. as we talk with a mortgage broker whose service model is based on her training at the Disney® Institute.In this episode of the Good. Better. Broker. podcast, you’ll learn how to deliver a customer service experience rooted in honesty, transparency and authenticity.In this episode, we discuss ...•   1:40 – What customer service means to Brooke•   2:40 – Why Brooke trained with Disney® executives•   3:53 – How Brooke developed her company’s core values•   5:53 – The importance of being authentic with your clients and real estate partners•   8:03 – Why not multi-tasking when talking with clients can lead to more business•   9:22 – How saying no to a loan can actually be a good thing•   12:31 – How Brooke uses WhatsApp to communicate with clients•   14:24 – The difference between service recovery and a plus experience for clientsResources Mentioned in This Episode: Disney® InstituteUTrackWhatsAppShow Contributor:Brooke MarinConnect on LinkedIn Connect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
6/28/202219 minutes, 19 seconds
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Mastering Non-Agency and Investment Loans | Episode 20

The following guest sits down with host Justin White:•   Eric Eisenberg – Mortgage Broker, Expert Home Loans•   Brenna Carles – CEO, The Mortgage ShopNon-Agency Loans Give Brokers another Avenue for Serving Buyers and InvestorsDiversifying your product offerings is a strategy for winning in any market and especially in this one. How can independent mortgage brokers position themselves as experts in the non-agency and investment loan category? Check out episode #20 of Good. Better. Broker as we talk with two high producing brokers who have made non-agency loans the primary focus of their business.In this episode of the Good. Better. Broker. Podcast, you’ll how to embrace non-agency loans as part of your playbook. In this episode, we discuss ...•   2:00 – Why Eric believes mortgage brokers need to embrace non-agency loans•   5:15 – Eric’s approach on selling non-agency products•   8:41 – Why Eric asks his borrowers atypical questions as part of his process•   10:00 – How this category has opened doors for Eric with CPA’s and financial advisors•   12:09 – How knowing guidelines sets Eric up for success•   14:45 – How Brenna has used non-agency loans to grow her business•   15:52 – Why Brenna made long and short-term rentals her business focus•   17:49 – How Brenna explains the numbers to her clients•   19:24 – Why investment properties can be a successful strategy for mortgage brokers•   20:58 – How this model has helped Brenna create a referral-based business•   22:22 – Identifying geographic areas for investment properties Show Contributors:Eric EisenbergConnect on Facebook, Instagram, TikTok  or LinkedInBrenna CarlesConnect on Facebook, LinkedIn or InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
6/14/202223 minutes, 52 seconds
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Treating Real Estate Agents like the Real Clients | Episode 19

The following guest sits down with host Justin White:•   Quinn Moran and Tyler Lucks, NEXA Mortgage In a Purchase Market, Viewing Real Estate Agents as Your Client will Yield Repeat BusinessReal estate agents are looking for lending partners that will bring them certainty, transparency, and accountability. How can independent mortgage brokers provide the same level of service to their real estate agents as their borrowers? Check out episode #19 of Good. Better. Broker as we talk with two brokers who built their branch by catering to the needs of their real estate partners. In this episode of the Good. Better. Broker. Podcast, you’ll learn how to deliver an experience that will have real estate agents bringing you their entire book of business. In this episode, we discuss ...•   3:11 – Why Quinn and Tyler focus on real estate agent relationships•   5:03 – How Quinn and Tyler’s experience outside mortgages impacted their view of client experience•   9:17 – What a good relationship looks like between an LO and a real estate agent•   13:15 – How mortgage brokers can help real estate agents win an offer •   14:53 – Why Quinn and Tyler target listing agents as leads•   17:29 – How Quinn and Tyler impress listing agents to earn their business•   19:16 – The script Quinn and Tyler use for phone calls to listing agents•   22:57 – How Quinn and Tyler develop listing agent relationships after the first phone callResources Mentioned in This Episode: Jim Collins' Good to Great  BombBombShow Contributors:Quinn Moran and Tyler Lucks•   Connect with Tyler on LinkedIn •   Connect with Quinn on LinkedIn•   Connect with Quinn on Facebook•   Connect with Tyler on Facebook•   Connect with Tyler on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. Connect with Justin on LinkedIn,  Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
5/31/202225 minutes, 40 seconds
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How to Build Relationships with Homebuilders | Episode 18

The following guest sits down with host Justin White:•   Jeff Berger, President of Groundwork MortgageDeveloping Relationships with Homebuilders is a Winning Long-Term Strategy for Mortgage BrokersAs homebuilders work to keep up with consumer demand for new homes, independent mortgage brokers have an opportunity to carve out new relationships. How can you make yourself an attractive lending partner to homebuilders in your market? Tune into episode #18 of Good. Better. Broker. as we talk with a mortgage broker whose entire business model is tailored to the intricacies faced by homebuilders and their clients. In this episode of the Good. Better. Broker. Podcast, you’ll learn what homebuilders look for in a lending partner and why targeting them can be a tremendous long-term lead source.  In this episode, we discuss ...•   5:26 – How homebuilding became a focus for Jeff and his company•   6:15 – Why the homebuilding business aligns with a mortgage broker’s business model•   7:28 – What it takes to build a good relationship with a homebuilder•   8:50 – Why it’s important for mortgage brokers to understand a builder’s business•   10:08 – What it takes to be successful in the homebuilding category•   14:38 – What homebuilders look for in their lender partners•   19:57 – Why builders are a valuable lead source•   21:27 – Jeff’s advice for mortgage brokers looking to work with homebuildersResources Mentioned in This Episode: Peter DruckerJim Collins' Good to Great Show Contributors:Jeff BergerConnect on LinkedIn, Facebook, or InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
5/17/202225 minutes, 33 seconds
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All About Adjustable-Rate Mortgages | Episode 17

The following guests sit down with host Justin White:•   Brady Shimek – Mortgage Broker, NEXA Mortgage•   Lara Locke – Mortgage Broker, Locke Your LoanIn a Rising Rate Environment, Adjustable-Rate Mortgages Are an Underutilized Product for Mortgage BrokersAs more borrowers turn to adjustable-rate mortgages, loan originators need to familiarize themselves with the product. How can independent mortgage brokers determine which of their clients can benefit most from ARMs? Tune into Episode #17 of Good. Better. Broker. as we talk with a pair of brokers who are adamant about ARMs being part of a loan originator’s arsenal.In this episode of the Good. Better. Broker. podcast, you’ll learn how to educate yourself and your clients on adjustable-rate mortgages and how to sell them.In this episode, we discuss ...•   1:34 – Brady’s perspective on the importance of ARMs•   2:49 – How Brady determines which clients are a fit for an ARM•   3:38 – How Brady sells ARMs•   5:16 – How Brady addresses any concerns clients have about ARMs•   7:38 – How Brady compares an ARM vs. a fixed-rate mortgage•   9:24 – Why ARMs are an attractive product for financially savvy clients•   11:22 – Which ARM products Brady focuses on for his clients•   12:42 – Brady’s advice for other mortgage brokers on ARMs•   15:07 – Lara’s view of the ARM product•   16:22 – How Lara evaluates which of her clients could be a fit for an ARM•   17:08 – How Lara explains ARMs to her clients•   18:34 – How Lara sells ARMs to her clients•   19:31 – Why ARMs are a good fit for Lara’s investor clients•   22:31 – Lara’s advice for mortgage brokers looking to do more ARM loansResources Mentioned in This Episode:UWM's The SourceUWM's Easy QualifierShow Contributors:Brady ShimekConnect on Facebook or InstagramLara LockeConnect on LinkedIn, Facebook, Instagram or TikTokJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
5/3/202224 minutes, 4 seconds
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Keys to TikTok Success | Episode 16

The following guest sits down with host Justin White:•   Dario Medrano – Mortgage Broker, Home Field LendingTikTok Is a Social Media Platform Mortgage Brokers Should Leverage to Grow Their AudienceOf all the social media platforms out there, there is arguably no greater opportunity for mortgage professionals than on TikTok. How can mortgage brokers tap into this fast-growing channel to boost their business? Tune into Episode #16 of Good. Better. Broker. as we talk with Dario Medrano, a mortgage broker with more than 20K followers on TikTok.In this episode of the Good. Better. Broker. Podcast, you’ll learn how to embrace TikTok as an impactful and cost-effective marketing strategy.In this episode, we discuss ...•   1:53 – Why TikTok is Dario’s preferred social media platform•   2:55 – Dario on the opportunity that exists for mortgage brokers on TikTok•   3:07 – How Dario uses TikTok to recruit new team members•   4:02 – How Dario gets leads from TikTok•   4:57 – What kind of content to post on TikTok•   6:07 – How you can differentiate yourself with behind-the-scenes content•   6:53 – The importance of having conversations with followers•   8:01 – TikTok as a form for lead generation•   8:45 – How you can use TikTok to boost your other social channels•   10:30 – Feedback Dario gets from real estate agents on TikTok•   11:44 – Dario’s advice for getting started on TikTok•   12:30 – Dario’s plans for the future of his social contentResources Mentioned in This Episode:TikTokShow Contributor:Dario MedranoConnect on TikTok, Facebook, Instagram or LinkedInJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
4/19/202214 minutes, 14 seconds
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Cold Calling Real Estate Agents | Episode 15

The following guest sits down with host Justin White:•   Paul Olbrantz – Broker Owner, Clear2Close BrokersIn a Purchase-Heavy Market, Cold Calling Real Estate Agents Can Supercharge Your BusinessIndependent mortgage brokers can expand their business opportunities by cold-calling real estate agents. Whether you’ve never made a single cold call or you’re looking to improve, how can you heat up your cold-calling game? Tune into Episode #15 of Good. Better. Broker. as we talk with a mortgage broker who has mastered the art of the cold call through consistency, coaching and sheer determination. In this episode of the Good. Better. Broker. podcast, you’ll learn how to develop a winning game plan for cold-calling real estate agents. In this episode, we discuss ...•   2:22 – How cold-calling real estate agents has positively impacted Paul’s business•   3:26 – How Paul determines which real estate agents he’s going to call•   4:25 – Paul’s game plan going into a cold call and keys to success•   6:38 – How Paul puts himself in the right mindset before a call•   8:12 – What Paul does after a call•   8:53 – Paul and Justin role-play a cold call with a real estate agent•   12:51 – Why you don’t have to be perfect on cold calls•   13:11 – The role that professional coaching plays in Paul’s success on the phone•   15:07 – Why it’s important to schedule a follow-up call •   16:31 – Why real estate agents who say no are the ones you want to do business with•   17:50 – Why it’s ok to feel nervous going into a call•   18:55 – Paul’s advice on making cold callsResources Mentioned in This Episode: MMIShow Contributor:Paul OlbrantzConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram or TwitterConnect with UWM on Social Media:•   Facebook •   LinkedIn•   Instagram•   Twitter •   YouTubeHead to uwm.com to see the latest news and updates.
4/5/202220 minutes, 35 seconds
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Investment Properties 101 | Episode 14

The following guests sits down with host Justin White:•   Sean Gross – Mortgage Broker, GFL Capital•   Kim Sporich – Mortgage Broker, KBS Lending Mortgage Brokers Can Help Borrowers Leverage Wealth Through Investment PropertiesSavvy investors recognize the opportunity that exists to create leveraged wealth through real estate. How can you establish yourself as a loan originator who can attract and impress investor clients? Tune into Episode #14 of Good. Better. Broker. as we talk with two mortgage brokers who have grown their businesses by becoming experts in investment property loans.In this episode of the Good. Better. Broker. podcast, you’ll learn how to talk your clients through investment property strategies and how to originate these loans efficiently. In this episode, we discuss ...•   1:34 – why Sean believes investment properties are a great strategy•   3:01 – how investment loans became a niche for Sean•   4:16 – how Sean educates his borrowers on leveraged wealth from investment properties•   4:58 – how Sean advises his borrowers on investment property opportunities•   5:54 – how mortgage brokers should position themselves in this area of business•   7:18 – how Sean sets his investment property files up for success•   8:30 – Sean’s advice for other loan originators on how to educate themselves •   10:07 – Sean’s advice on how to find clients who are interested in investment properties•   12:43 – how Kim first got involved with investment property loans•   13:59 – Kim’s keys to originating investment property loans •   15:09 – what Kim does to make the process as seamless as possible for her clients•   17:06 – how Kim advises borrowers who have multiple investment properties•   18:18 – why Kim views real estate as a smart investment •   20:51 – how Kim sets herself up for success with investment groups •   21:47 – how Kim relies on underwriters to help with investment property loan questionsResources Mentioned in This Episode:UWM's The SourceShow Contributors:Sean GrossConnect on LinkedIn, Facebook or InstagramKim SporichConnect on LinkedInJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram or TwitterConnect with UWM on Social Media:Facebook, LinkedIn, Instagram, Twitter, YouTubeHead to uwm.com to see the latest news and updates.
3/22/202223 minutes, 47 seconds
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Strategies for Self-Employed Borrowers | Episode 13

The following guests sits down with host Justin White:•   Vivian Chen – Mortgage Broker, Exceed Lending•   Chris Pell – Chief Operating Officer, Garden State Home LoansSelf-Employed Borrowers Require More Attention to Detail They are entrepreneurs, small business owners and side hustlers. Self-employed borrowers are becoming more common in today’s mortgage landscape. How can you create a seamless experience for your non-W2 borrowers and for yourself? Tune into Episode #13 of Good. Better. Broker. as we talk with two mortgage brokers who have tried-and-true systems in place for getting their self-employed borrowers to the finish line of the loan process. In this episode of the Good. Better. Broker. podcast, you’ll learn tips on how to originate non-W2 borrower loans more efficiently.In this episode, we discuss ...•   1:45 – Why the pre-approval process is key to Vivian’s success with S/E borrowers•   3:42 – Why Vivian has designated pre-approval specialists•   4:52 – How Vivian explains pre-approvals to S/E borrowers•   6:18 – How Vivian leverages relationships with CPAs•   8:11 – How Vivian sets up their files for success with underwriting•   10:33 – How Vivian trains her team members to work S/E borrower files•   12:15 – Vivian’s advice for originating S/E borrower loans more efficiently•   14:04 – Why Chris emphasizes communication with S/E borrowers•   15:26 – Chris explains the importance of learning about a S/E borrower’s business•   17:33 – How Chris sets up S/E borrower files for success•   19:10 – Why it’s important to have your most experienced team members work these files•   22:10 – How borrowers having different income sources affects loan originators•   24:34 – Chris’ advice for becoming more efficient at originating S/E borrower loansShow Contributors:Vivian ChenConnect on LinkedInConnect on FacebookConnect on InstagramChris PellConnect on LinkedInConnect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
3/8/202226 minutes, 22 seconds
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How to Create YouTube Content that Converts | Episode 12

The following guest sits down with host Justin White:•   Matt Gouge – Branch Manager, MTMG powered by UMortgageCreating Educational YouTube Videos Gives Independent Mortgage Brokers the Largest Possible Audience for Their Content Empowering consumers through education is a high reward strategy for independent mortgage brokers. How can you create educational video content that converts to leads? Tune into Episode #12 of Good. Better. Broker. as we talk with a mortgage broker who has positioned himself as a mortgage expert on YouTube. In this episode of the Good. Better. Broker. podcast, you’ll learn how to generate leads by creating educational video content on YouTube.In this episode, we discuss ...•   2:33 – The role YouTube videos play in Matt’s success•   4:33 – When Matt realized his videos generate leads•   5:13 – Why posting videos online has a large impact•   5:55 – How Matt has gotten so many views on his videos•   7:20 – The impact Matt’s videos have on his real estate partners•   8:29 – Why YouTube is Matt’s preferred platform for his videos•   9:58 – Why educational videos add value•   13:07 – Why LOs need to embrace video content•   15:56 – Matt’s advice for others on when they should start creating videos•   17:05 – How to know what topics would be suited for a video•   18:08 – What the goal should be for any video you create•   19:50 – Why consistency is key when creating videosResources Mentioned in This Episode:Matt Gouge's YouTube channelShow Contributor:Matt GougeConnect on LinkedInConnect on FacebookConnect on InstagramConnect on YouTubeJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
2/22/202222 minutes, 13 seconds
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Trust their Process | Episode 11

The following guests sit down with host Justin White:•   Sandy Borkovic - Owner, Central Park Processing•   Judith Archunde - Senior Loan Processor, Plum Creek FundingProcessing Loans Like a Pro Demands Diligence, Experience and Communication Having a great loan processor can make a huge difference to both the productivity and profitability of an independent mortgage broker. What are the top tips for processors who are looking to elevate their profile and earn more loans? Tune into Episode #11 of Good. Better. Broker. as we learn best practices from two processors who have nearly 50 years of combined experience in the mortgage business. In this episode of the Good. Better. Broker. podcast, you’ll hear from two processors on how to work efficiently and build great relationships with both mortgage brokers and borrowers.In this episode, we discuss ...•   1:45 – Sandy’s keys to success as a processor•   2:30 – Sandy’s approach to submitting a clean file•   4:00 – How experience helps Sandy’s efficiency•   4:55 – Why Sandy prefers being a contract processor•   6:18 – How Sandy approaches referrals •   7:38 – How Sandy approaches relationships with underwriters•   9:58 – Sandy’s advice for other processors•   12:41 – Judith’s best practices as a processor•   13:23 - How Judith stays organized•   14:23 – How Judith communicates with loan officers•   15:18 – Why Judith prefers being an in-house processor•   16:06 – How Judith leverages her experience in the business•   17:10 – Judith’s resources for information•   18:14 – Why communication is important to Judith’s success•   20:47 – Judith’s advice for other processorsResources Mentioned in This Episode:TrelloUWM’s The SourceShow Contributors:Sandy BorkovicConnect on FacebookJudith ArchundeConnect on LinkedInConnect on FacebookJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
2/8/202222 minutes, 55 seconds
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For Your Review | Episode 10

The following guests sit down with host Justin White:•     Nathan Howry – Broker-Owner, The Mortgage Maniac•     Darren Copeland and Bobby Kerr, Summit LendingFive-star Google Reviews Provide the Social Proof Needed to boost your Business You can tell a potential customer how good you are at your job or you can show them. How can independent mortgage brokers come up with a system for getting online reviews that will bring them more business? Tune into episode #10 of Good. Better. Broker. as we talk with two broker shops whose production increases have coincided with the number of 5-star reviews they receive. In this episode of the Good. Better. Broker. Podcast, you’ll learn how and when to ask for the online reviews you need to grow.In this episode, we discuss ...•     1:47 – the impact of Google reviews on Nathan’s business•     4:04 – why reviews are an essential part of a mortgage broker’s business•     5:18 – why it’s important to ask for reviews•     6:39 – why Darren decided to focus on online reviews•     8:10 – Darren and Bobby’s philosophy on reviews•     8:38 – why social proof is important for mortgage brokers•     11:02 – the importance of leveraging your CRM for reviews•     11:59 – Bobby’s advice on timing of asking clients for reviews•     18:44 – how to use your reviews with real estate agentsResources Mentioned in This Episode:Google My BusinessShow Contributors:Nathan HowryConnect on LinkedInConnect on FacebookDarren CopelandConnect on LinkedInConnect on FacebookConnect on InstagramBobby KerrConnect on LinkedIn  Connect on FacebookConnect onInstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram, or TwitterConnect with UWM on Social Media:•     Facebook•     LinkedIn
1/25/202220 minutes, 21 seconds
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What Do I Do Best? | Episode 9

The following guests sit down with host Justin White:•   Jacob Deegan, President/CEO of Simplify Home Loans•   Nancy Bayat - VP/Branch Manager, E Mortgage CapitalDelegating Parts of the Loan Process is Key to a Mortgage Broker’s Ability to Scale and GrowIn the mortgage industry, determining how to make the best use of your time is essential to growth. What parts of the loan process should mortgage brokers handle themselves and which ones should be left to others? Tune into episode #9 of Good. Better. Broker. as we talk with two top producers who are doing more business by delegating tasks to others.In this episode of the Good. Better. Broker. Podcast, you’ll hear from two mortgage brokers who use an ‘assembly line’ approach to doing loans which means giving up complete control of the loans they’re originating.In this episode, we discuss ...•   1:56 – why Jake believes in delegating tasks to others•   3:51 – how delegation impacts Jake’s ability to grow•   5:28 – how delegation allows Jake to focus on what he’s best at•   6:46 – how Jake’s assembly line approach works•   10:30 – why brokers need to give up control when they delegate•   11:24 – why it’s important to document processes when you delegate •   14:24 – why delegating allows Nancy to scale•   15:22 – Nancy describes her assembly line process•   16:43 – how Nancy puts her team members in position to succeed•   17:49 – how Nancy leverages technology as part of her process•   19:44 – why Nancy believes in focusing on what she does bestResources Mentioned in This Episode:UWM’s Processor AssistPipedriveShow Contributors:Jacob DeeganConnect on LinkedInConnect on FacebookConnect on InstagramNancy BayatConnect on LinkedIn  Connect on FacebookConnect onInstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram, or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.
1/11/202221 minutes, 53 seconds
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Built to Scale | Episode 7

The following guests sit down with host Justin White:Breon Price - Broker-Owner, Motto MortgageCorbin Claypool – Broker-Owner, The Claypool GroupThe Key to Scaling Your Purchase Business is Leveraging Real Estate Relationships As the mortgage market becomes more purchase-heavy, independent brokers need to shift their strategy accordingly. Where should you focus your efforts to dominate the purchase market in 2022? Tune into episode #7 of Good. Better. Broker. as we talk with two top producers who have different game plans, with similar results, for accelerating their purchase business.In this episode of the Good. Better. Broker. Podcast, you’ll hear from two mortgage brokers who share their systems and strategies for dominating the purchase market.In this episode, we discuss ...•  2:24 - Breon’s approach for growing his purchase business•  3:17 – Breon’s strategy for his real estate agent relationships•  4:18 – Why Breon believes you don’t have to work with every real estate agent•  4:55 – How Breon establishes new real estate agent relationships•  5:47 – How Breon’s company uses the F.O.R.D. Method•  7:52 – How Breon leverages open houses to win over real estate agents •  10:30 – Breon’s strategy for getting business from builders•  12:50 – Breon’s biggest key for purchase business momentum •  14:41 – How Corbin has become NEXA’s top producer•  15:53 – Why Corbin built his business primarily on purchases•  16:24 – The role of social media plays in Corbin’s purchase business•  17:41 – How social media helps Corbin compete against banks•  18:44 – How Corbin created a blueprint for his business•  20:00 – Why Corbin works with a lot of different real estate agents •  20:50 - Corbin’s take on the difference between scaling as a broker vs. a retail LOResources Mentioned in This Episode:The F.O.R.D. Method Show Contributors:Breon PriceConnect on LinkedIn, Facebook, or Instagram Corbin ClaypoolConnect on LinkedIn, Facebook, or Instagram  Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn,  Instagram, or TwitterConnect with UWM on Social Media:•  Facebook•  LinkedIn•  Instagram•  Twitter•  YouTubeHead to uwm.com to see the latest news and updates.
12/14/202121 minutes, 56 seconds
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Finding Future Stars | Episode 6

The following guests sit down with host Justin White:Pitt Miller – Vice President, Pacific Wholesale MortgageCubie Hernandez – Senior Mortgage Loan Originator, Mares MortgageHow To Identify, Recruit and Onboard Quality Loan Officers Who Will Help Elevate Your Business As the wholesale channel continues to grow, independent mortgage brokers need to find new talent to add to their roster. What goes into recruiting loan officers who will be the right fit for your company? Tune into episode #6 of Good. Better. Broker. as we talk with two industry veterans who are experts at turning prospects into top producers.   In this episode of the Good. Better. Broker. Podcast, you’ll hear from 2 independent mortgage brokers who tell us what you should be looking for when you’re looking for future star loan originators.  In this episode, we discuss ...2:58 – Pitt on the secret ingredient to making a new hire a strong loan originator3:59 – Where Pitt looks for emerging talent6:00 – What mortgage brokers must do to attract top talent6:40 – The importance of hiring people who have a “why”8:30 – What to look for in initial conversations with prospects9:52 – Impact of technology on recruiting new loan originators13:02 – Cubie on making sure your team is built for the digital mortgage age14:18 – The importance of teaching new people new skills15:50 – What to look for when interviewing a candidate17:34 – How Cubie learns if a candidate is the right fit for their company19:00 – What questions mortgage brokers need to be thinking about during an interview20:27 – Why growing your team is a worthwhile investment Resources Mentioned in This Episode:UWM Ultimate Loan SubmissionUWM Success TrackUWM's BOLT   UWM Broker RankingsNichola LoweShow Contributors:Pitt MillerConnect on Facebook  Connect on LinkedIn Connect on Instagram  Cubie HernandezConnect on LinkedIn Connect on FacebookConnect on InstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:Facebook LinkedIn Instagram TwitterYouTubeHead to 
11/30/202123 minutes, 30 seconds
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Client Service That Keeps Them Coming Back | Episode 5

Client Service That Keeps Them Coming Back Episode #5 | November 16, 2021The following guests sit down with host Justin White:Patrick Stoy – President, MC Mortgage GroupStephanie Spaulding – President, Allied Pacific Financial Treating Your Clients Like Gold Helps Create a Business Model That is Centered Around Referrals Every customer should be viewed as an opportunity to earn another. How can independent mortgage brokers treat their clients so well that it creates a 100% referral-based business? Tune into episode #5 of Good. Better. Broker. to learn the blueprint for giving clients an experience that will have them sending everyone they know your way. In this episode of the Good. Better. Broker. Podcast, you’ll hear from 2 independent mortgage brokers who work exclusively off referrals by treating all of their clients like they’re the most important one. In this episode, we discuss ... 1:48 – Patrick’s definition of customer service2:35 – How they communicate with all parties in the transaction3:12 – What they do to learn more about their clients on a personal level3:58 - The little things they do during the process6:06 – The importance of building relationships with clients 8:52 – Patrick’s 3 tips on developing an approach to elite customer service11:55 – Stephanie’s approach to customer service12:52 – Stephanie’s approach to client phone calls14:03 – How Stephanie structures communication with clients15:09 – How to make it personal when taking a loan application16:54 – How Stephanie’s business went to 100% referrals19:10 - What Stephanie does when a client’s loan funds20:36 – Stephanie’s advice for others on client serviceResources Mentioned in This Episode:Mortgage Marketing Animals Building Champions The CORE Training Show Contributors:Stephanie SpauldingConnect on LinkedIn Connect on InstagramPatrick StoyConnect on LinkedIn Connect on FacebookJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:FacebookLinkedInInstagramTwitterYouTubeHead to uwm.com to see the latest news and updates. 
11/16/202121 minutes, 31 seconds
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Real Talk on Real Estate Relationships | Episode 4

 Real Talk on Real Estate Relationships Episode #4 | November 2, 2021 The following guests sit down with host Justin White: Whitney Bulbrook, Broker-Owner of Carolina Ventures Mortgage Skylar Welch, Senior Mortgage Loan Originator, Maine Pointe Lending Adding Value and Certainty to Your Real Estate Partners Will Lead to Relationships for the Long HaulHaving strong relationships with real estate partners can be the lifeblood of an independent mortgage broker’s business. How do you create a connection that will make real estate agents ask YOU to work with THEM? Tune in to episode #4 of Good. Better. Broker. to learn how you can boost your business and that of your real estate partners by investing in their success as much as your own.In this episode of the Good. Better. Broker. podcast, you’ll learn strategies from 2 independent mortgage brokers who are very intentional in their approach to adding value to their real estate partners. In this episode, we discuss ...2:31 – how to get solid pre-approvals 2:56 – how to put your real estate partners at ease up front 5:20 – how to add value through communication 6:10 - what to do if you make a mistake 7:10 – how Whitney educates her real estate partners 8:32 – what Whitney includes in her email to partners 10:28 – how to approach a meeting with an agent 13:17 – why Skylar’s first hire was a marketing person 15:18 – Skylar’s approach to creating content for her real estate partners 16:30 – why it’s important to set yourself apart to agents 17:30 – the importance of consistency with your real estate partners 18:15 – how Skylar helps her agents win listings 19:15 – why real estate agents ask Skylar to business with them 20:15 – Skylar’s approach to which real estate agents she targets Show Contributors:Whitney Bulbrook Connect on LinkedInConnect on FacebookConnect on Instagram Skylar Welch Connect on LinkedIn  Connect on FacebookConnect onInstagram Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media: Facebook LinkedIn Instagram Twitter YouTube Head to uwm.com to see the latest news and updates.Broker-fronted appraisal fee applies to payment made after intent to proceed and reimbursed by borrower. 
11/2/202122 minutes, 22 seconds
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Just Press Record! | Episode 3

The following guests sit down with host Justin White:Ben Lavender - Senior Mortgage Loan Originator, Madison Mortgage ServicesMike Cox - Broker-Owner, Mortgage NerdsWhy Creating Video Content for Social Media Leads to Increased Brand Recognition and More LoansConsistently posting videos on social media can help independent mortgage brokers grow their brand and their book of business. What should you be thinking about when recording videos and developing a strategy for posting them? Tune in to episode #3 of Good. Better. Broker. to find out why this type of marketing is such an effective way to reach new clients and how you can become a video pro even if you’ve never recorded one.In this episode of the Good. Better. Broker. podcast, you’ll hear tips from two independent mortgage brokers who leverage video marketing to position themselves as experts in their local markets. In this episode, we discuss ...3:23 – the key to Ben’s video content taking off4:26 – why it’s important to do video to reach consumers5:03 – the impact video has had on Ben’s business5:33 – how to measure success with videos6:15 – how long you need to dedicate to posting videos7:48 – how to start if you’re hesitant to do video11:31 – on the power of video 12:43 – why it’s important to properly tag your videos14:22 – the 3 things you need to do when tagging videos16:24 – why posting to Instagram stories is a good option if you’re new to video18:25 – when to critique your videos22:11 – Mike’s approach to video content creation23:00 – why everyone in his broker shop appears on camera 24:13 – why doing a video with someone else helps25:06 – why consistency is important when posting videos26:46 – why it’s important to be yourself on cameraResources Mentioned in This Episode:Lead PopsFacebook Ads Show Contributors:Ben LavenderConnect on FacebookConnect on LinkedInConnect on Instagram   Mike CoxConnect on FacebookConnect onInstagramConnect on LinkedInJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:FacebookLinkedInInstagramTwitterYouTubeHead to uwm.com to see the latest news and updates. 
10/18/202128 minutes, 37 seconds
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Connecting with the Broker Community | Episode 2

The following guests sit down with host Justin White:Jamie Cavanaugh, COO at Amerifund Home LoansJason Glass, Broker-Owner of One Stop Financial GroupBuilding Relationships with Other Like-Minded Mortgage Brokers Will Help You Generate New Ideas to Grow Your Business Even as more and more people join the wholesale channel, a close-knit community has formed. Why does it pay to network with other independent mortgage brokers from across the country? Tune in to episode #2 of Good. Better. Broker. to learn how connecting with colleagues can help you with everything from one-off loan scenarios to long-term strategies that will help you grow and scale your business. In this episode of the Good. Better. Broker. podcast, you’ll hear from two brokers from different parts of the country who lean on each other and others who are part of a community with more than 11 thousand members and growing.In this episode, we discuss …2:53 - why the Brokers are Better Facebook Group is so powerful4:28 – why networking is so important for independent mortgage brokers7:03 – what the broker community has done for Jason’s business8:00 – what the broker community has done for Jamie’s business10:35 - what Jason tells newer brokers about his keys to success14:30 – What Jamie tells newer brokers about her keys to success17:34 - Jason’s advice for new members of the broker community18:40 - Jamie’s advice for new members of the broker communityResources Mentioned in This Episode:AIMELending Pad Arive LendingQB Brokers are Better Facebook Group Show Contributors:Jamie Cavanaugh Connect on LinkedInConnect on Facebook  Connect on Instagram Jason GlassConnect on LinkedIn Connect on Facebook Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. Connect with Justin on LinkedIn,  Instagram, or TwitterConnect with UWM on Social Media:FacebookLinkedInInstagramTwitterYouTubeHead to uwm.com to see the latest news and updates.
10/5/202120 minutes, 43 seconds
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Help Your Buyers Win a Bidding War | Episode 1

How to Help Your Clients Win in a Red-Hot Housing Market Episode #1 | September 21, 2021The following guests sit down with host Justin White:Kelly Arriaza, Mortgage Broker at NEXA MortgageAngelo Datseris, President of Leverage Lending GroupSteven Maione, President of Arch MortgageJerilyn Shaw, Mortgage Broker at C2 FinancialIndependent Mortgage Brokers Helping Borrowers and Real Estate Agents Win During a Seller’s MarketIn a real estate market this competitive, homebuyers need every advantage they can get. So how can you be the difference that closes the deal? Tune in to this week’s episode of Good. Better. Broker. to learn how some of the savviest independent mortgage brokers from across the country help clients and real estate partners win in this red-hot housing market.In this episode of the GOOD. BETTER. BROKER. podcast, you’ll hear from experts from across the country with almost 100 years of combined industry knowledge. In this episode, we discuss …3:14 – How to approach calls with a listing agent4:53 – Why the highest and best offer doesn’t always win5:24 – How to sell yourself to real estate agents7:05 – How to leverage video to win deals11:04 – Importance of communication with real estate agents12:05 – Story of winning a deal on a $2 million property14:45 – What you can do on every offer16:04 – How to earn new business through speed of closing16:36 – A unique approach to ordering appraisalsResources Mentioned in This Episode:BombBomb videosShow Contributors:Kelly ArriazaConnect on LinkedInConnect on FacebookAngelo DatserisConnect on LinkedInConnect on FacebookSteven MaioneConnect on LinkedInConnect on FacebookJerilyn ShawConnect on LinkedInConnect on FacebookJustin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. Connect with Justin on LinkedIn,  Instagram, or Twitter Connect with UWM on Social Media:FacebookLinkedInInstagramTwitterYouTubeHead to uwm.com to see the latest news and updates.Broker-fronted appraisal fee applies to payment made after intent to proceed and reimbursed by borrower.
9/21/202119 minutes, 2 seconds