Looking to build a successful financial coaching business? Join thousands of others in the Financial Coaches Community who are building successful financial coaching businesses. Hosted by Garrett Philbin (AFC®, CMC®) and Joshua Escalante-Troesh (CFP®, MBA), each episode they take a deep dive into strategies, tools, and best practices for getting clients, working with clients, and running the back-end of your business.
#25: What software is there designed for financial coaches?
Episode 25: What software is there designed for financial coaches?
Join Josh and Garrett as they talk about what software is out there to make your life easier as a coach. It’s not really feasible to trust clients on their rough estimates of how much they spent; we as coaches really need hard numbers.
3 key takeaways:
Software for financial advisers just doesn’t really cut it; it often doesn’t have great cashflow planning AND can open you up to liability with tools that you’re not legally allowed to use. Plus they’re super expensive for a new financial coach!
FCN has partnered with an Australian company to port their existing software to the USA!
At the end of your coaching program, you can continue providing immense value to your clients by continuing to categorize transactions for them—and you can continue to charge them for that while remaining front-of-mind for any future needs they have.a.) People pay for convenience all the time (hiring someone to mow their lawn instead of doing it themselves, using Instacart instead of going to the grocery store, ordering takeout/Doordash/whathaveyou instead of cooking!)b.) The belief that “clients need to do it themselves to get value” is just incorrect.
Resources mentioned in this episode:
We’re gathering emails so we can let you know when FCN’s MoneyCoach software (formerly known as Your Spending Tracker/YST) is ready for you! Sign up here.
FCN Launch (new cohort beginning June 5!)
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
5/24/2022 • 32 minutes, 6 seconds
#24: How Fellow Financial Coach Amelie Found her Niche, and Early Success
Episode 24: How fellow financial coach (and FCN team member!) Amelie found her niche and early success
Garrett and Amelie discuss Amelie’s coaching journey so far, from being one of FCN Launch’s first members to receiving a scholarship for the AFCPE (Association for Financial Counseling & Planning Education) program.
3 key takeaways
Niches are important, even though it can be scary to narrow things down.
It’s ok to change your niche!
Think about WHY you want to start your own business. Entrepreneurship is glorified and not easy!
Resources mentioned in this episode:
FCN Financial Coaching Roadmap
AFCPE
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
5/10/2022 • 41 minutes, 29 seconds
#22: How to Navigate When Couples Fight or Argue During Sessions
Episode 22: How to navigate when couples fight or argue during sessions
Couples may not openly start yelling at each other during sessions very often, but passive aggressive snips are certainly a possibility. How do you handle those situations?
3 key takeaways
Don’t take sides, as hard as it can be sometimes!
Help each person understand their partner’s perspective.
When one person doesn’t want to take your recommendations, first recognize that your recommendation isn’t always right and then dig into why.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
5/3/2022 • 36 minutes, 16 seconds
#21: Best Practices for Asking for Referrals from Referral Partners
Best Practices For Asking For Referrals From Referral Partners
02:23 - Why Not Make Referral Partners Your Priority When First Starting Off
02:55 - Building Up Referral Partners, Building Up That Trust
04:18 - Having a Certain Level of Vulnerability and Honesty With Your Referral Partners
05:29 - No Successful Business Owner Looks Badly Upon You For Having No Clients
06:14 - Every Business Owner Experiences Ups and Downs
07:41 - Maintaining the Relationship With Your Clients
10:42 - Care to Understand What's Going On With the Clients Across the Real or Virtual Table
11:35 - Referral Partnership is Very Much a Personal Relationship
12:45 - Doing It Incorrectly - You're Not Building a Genuine Relationship
13:49 - The Psychological Theory and Evidence Behind That Humans Need Personal Connection
15:16 - The Norm of Having Referral Partner Relationship in Business
17:11 - Having No Conflict of interest
20:09 - Not Getting Confused Insight with Confirmation
21:48 - Trying to Cultivate These Relationships From How Can You Benefit Clients’ Perspective
22:56 - Understanding Not Just From a Legal Perspective, But From a Relationship Perspective
25:55 - If Someone Sends You Referrals - Keep Them Posted
26:48 -Doing Particular Actions That Could Lead to Clients, Not Just Focusing on the Clients Themselves
Resources mentioned in this episode:
CFP
CFA
IRS - https://www.irs.gov/
Department of Labor - https://www.dol.gov/
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
4/27/2022 • 27 minutes, 54 seconds
#20: What Bookkeeping Software Should I Use And Do I Need It?
Episode 20: What Bookkeeping Software Should I Use And Do I Need It?
01:20 - Bookkeeping Defined
02:50 - The Tax Rules Related to Bookkeeping
05:13 - Start Doing Bookkeeping Sooner Rather Than Later
08:45 - The Categorization of the Income and Expenses
10:26 - The More Serious You are in Business, the Earlier You Should Start Getting Help in Bookkeeping
11:56 - The Help of CPAs and Bookkeepers in Setting Up Your Business
16:48 - Finding a Good Bookkeeper Helps Save Time and Money
23:52 - The Way You Should Get Bookkeepers
33:15 - Suggestions for People Who Hesitate to Get Help From a Bookkeeper or a CPA
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
4/19/2022 • 37 minutes, 20 seconds
#19: What is a Marketing Funnel and How Do I Create One?
Episode 19 : What is a Marketing Funnel and How Do I Create One?
00:46 - Everyone Wants to Know What Funnels are
01:39 - Marketing Funnels That Work…Don’t Work
02:24 - Marketing Funnel = Advertising Campaign
05:26 - Aligning Your Marketing Campaigns with Your Client’s Journey
07:09 - Having Success with a Marketing Ecosystem
08:12 - The Ecosystem and the Funnel Defined
09:33 - The Overview of a Marketing Funnel
11:24 - Understanding the Different Stages of Becoming a Financial Coach
16:28 - The Importance of Building Relationships With Your Clients
17:26 - Making Your Advertising Campaigns More Effective and Better Over Time
18:28 - Figuring Out What Marketing Funnel Works
22:27 - Consider Your End Goals When Choosing a Marketing Funnel
28:13 - Rehashing Why There Are No One-Size-Fits-All Marketing Funnels
Resources mentioned in this episode:
Knowledge Center in Launch: http://financialcoachesnetwork.com/knowledge-center
AFC: https://www.afcpe.org/certification/accredited-financial-counselor/
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
4/12/2022 • 31 minutes, 43 seconds
#18: How Can I Make My Coaching Process Unique and Have It Stand Out?
00:43 - Being Unique Makes Marketing Easier
01:37 - Dispelling the Myth That “X” Is a Commodity
04:22 - Viewing Coaching As a Commodity
05:10 - Being Unique Gives Prospects a Compelling Reason to Choose You Over Anyone Else
09:10 - Why One Size Fits All Does Not Work
12:38 - Challenges and Disadvantages to a Generic Program
14:35 - Followthrough and Referability
15:05 - How Do You Make Your Program Unique?
18:37 - The Work of Research On Your Target Market
23:12 - How Have Some “Generalist” Coaches Made It As a Full-time Coach?
29:25 - Things You Have to Understand About Your Niche
20:57 - Understanding and Anticipating the Needs of the Target Market
32:25 - Information on FCN’s Launch Program
Note: If you’re looking to go through the FCN Launch program with a cohort of other coaches at a similar point in their business, consider signing up for Launch for our May 2022 Cohort! If you’d like more information, check out our website https://www.financialcoachesnetwork.com/launch or email info@financialcoachesnetwork.com
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
4/5/2022 • 35 minutes, 56 seconds
#17: What to Do When a Client is Resistant to Your Ideas/Suggestions?
Episode 17: What to Do When a Client is Resistant to Your Ideas/Suggestions?
02:34 - 3 Reasons A Client Might Be Resistant
03:53 - Garrett’s Experience With a Resistant Client
05:20 - Reason #1 - Coaches Need To Take Ownership of Their Tendency to Judge
09:02 - Really Looking at It From the Perspective of Your Clients
12:10 - Recognize Your Clients’ “Sacred Cows”
15:45 - Reason #2 - Client Doesn’t Understand Why Something is Important
20:31 - Recommendations On How to Start the Conversation
24:14 - Don’t Take Ownership of Other People's Decisions
29:03 - Reason #3 - Understanding How Past Experiences Affect the Future
35:03 - Not Being Perfect as a Coach is Not a Bad Thing
38:38 - Hypothetical: What If “Sacred Cows” are 85% of Household Income?
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
3/29/2022 • 44 minutes, 32 seconds
#16: Is Buying a New Car Really a Bad Idea?
Episode 16: Is Buying a New Car Really a Bad Idea?
02:33 - A New Car Depreciates Slightly Rapidly
04:12 - Buying a Used Car is Not Always the Better Option
06:13 - New Versus Used Insurance and Taxes
07:51 - Gas Mileage - One of the Hidden Costs of Owning A Car
10:33 - Money Exists So That We Can Use It, Not to Hoard It
12:34 - Different Factors to Consider When Buying a Car
15:18 - Buying a Used Car Versus a New Car
19:04 - Arguing About Buying a Car Could Damage a Relationship
23:49 - The Concept of Sacrificing All Today for the Future
26:23 - Letting the Client Make the Decision
27:34 - Buying Cars Can Align with People's Values
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
3/22/2022 • 29 minutes, 57 seconds
#15: How Do I Spend Less Time Preparing For Client Meetings But Still Provide The Same Value?
Episode 15: How Do I Spend Less Time Preparing For Client Meetings But Still Provide The Same Value?
01:05 - Garrett’s Experience from the First Couple of Years of Coaching
02:54 - The Balance Between Process Standardization and Customization
05:07 - Falling Into the Fundamental Trap of Catering to Individual Clients
07:13 - Process Standardization Takes Over Everything
12:55 - Making the Meeting Productive
15:06 - When You Start Scaling Your Business
15:49 - Providing the Same Level of Value With a Lot Less of Time
17:17 - Additional Time for Sales Leads to More Referrals
18:56 - Efficiency Determines Success or Failure in a Business
20:33 - Getting Into the Standardized Process as Quickly as Possible
21:42 - The Standardized Process to Address Clients’ Concerns and Needs
25:05 - The Importance of Having Templates for Everything
30:41 - The Bottom Line
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
3/15/2022 • 32 minutes, 53 seconds
#14: What are Workflows and Why are They Important?
Episode 14: What are Workflows and Why are They Important?
02:49 - Understanding Workflows and Processes
04:43 - Setting Up Workflows for a Project
06:26 - Standardizing a Process with a Series of Steps
08:39 - Turning Processes Into a Visual Workflow
09:49 - Planning Out the Work with the Client
11:35 - Doing Your Work with Less Effort
16:15 - Making Adjustments to the Workflows
20:22 - Using Checklist to Break Down Tasks
24:06 - Financial Coaching-Related Prospect Workflows
29:22 - Don’t Lose Out on Clients and Sales Opportunites
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
3/8/2022 • 34 minutes, 40 seconds
#13: What are Best Practices When Asking for Client Referrals from Friends and Family?
Episode 13: What are Best Practices When Asking for Client Referrals from Friends and Family?
04:10 - Asking Friends and Family to Find You Clients
05:53 - Identifying the Needs of Your Niche
06:45 - Understanding Who It Is You're Serving
09:41 - Why it’s Important to Think of Actual People
13:01 - Having a Reason to Send Client Referrals
16:02 - Being Sensitive to Talk About Money-Related Issues
21:52 - Common Problems in Client Referrals
24:31 - The Transparency of What the Process Looks Like
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
3/1/2022 • 25 minutes, 35 seconds
#12: Freebies: When to Use Them, When to Not
Episode 12: Freebies: When to Use Them, When to Not
01:40 - Examples of Freebies
02:52 - Freebies Defined
03:44 - Developing and Designing Your Freebies
05:08 - Freebies Relevant to Your Audience
07:21 - Having a Powerful Connection to the Budget
08:35 - Understanding the Rest of the System
08:57 - The Strategy Behind the Freebie
10:36 - Creating a Freebie Until a Very Specific Niche Has Been Identified
11:42 - Getting the Right People Under Your Niche
13:54 - Creating Unique Freebies to Stand Out
15:49 - Making Use of Freebies to Your Existing Clients
16:39 - Common Premium Freebies with the Company logo
18:00 - Creating Something Memorable and Valuable
19:17 - Making Sure Your Audience Gets the Experience of Success
20:49 - Freebies Connected to Your Brand
21:42 - Freebies to Help Showcase Your Expertise
23:35 - Using Your Expertise to Show How Well You Know
26:09 - Making Your Freebies Valuable
Resources mentioned in this episode:
SEM Lauch
Where are You on Your Financial Coaching Journey: https://www.financialcoachesnetwork.com/start-here
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
2/22/2022 • 29 minutes, 42 seconds
#11: What is Marketing vs. Advertising vs. Sales?
Episode 11
What is Marketing vs. Advertising vs. Sales?
01:59 - Marketing Defined
02:45 - The Three Primary Stakeholders of a Business
05:26 - The Four Marketing Tools of Marketing
11:35 - Marketing is a Lot Bigger Than Just Promotion
14:40 - Developing a Strategic Mission and Vision
15:03 - Advertising and Sales
17:31 - Publicity - A Particular Communication to Your Audience
18:23 - Advertising Explained
21:45 - Using Advertising After the Purchase Relationship
23:07 - Sales Promotion
24:47 - The Difference Between Sales and Advertising
27:20 - Identify Your Target Market
34:03 - Marketing a Business Besides Being Engaged on Social Media
Resources mentioned in this episode:
Knowledge Center in Launch: http://financialcoachesnetwork.com/knowledge-center
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
2/15/2022 • 37 minutes, 2 seconds
#10: How Do I Handle Questions From Clients I Don't Know The Answer To?
Episode 10
How Do I Handle Questions From Clients I Don't Know The Answer To?
01: 02 - It’s Okay to Not Know the Answer
01:34 - Making a Lie and Making Something Up
02:49 - Faking That You Know the Answer
02:58 - The Temptation to Lie Without Lying
05:05 - Cultivating the Fear Response
06:05 - Clients May Start Doubting You
07:43 - Don't Be Afraid that You Don't Know the Answer
07:58 - Protecting Your Integrity
09:33 - Charging Clients for the Extra Work Outside of the Sessions
11:20 - Determining the Value of Your Extra Work
13:28 - What to Do When You Don't Know the Answer
15:09 - Having Resources that You Trust
19:38 - Relying on Experts and Other Professionals
21:05 - Having a Niche and Connecting with the Right People
24:58 - Taking Time to do Research to Determine if Something is Missing
26:34 - Helping Clients Think and Ask Questions to Have Better Understanding
27:36 - Providing Value to Clients
Resources mentioned in this episode:
Internal Revenue Service Website: https://www.irs.gov/
Knowledge Center in Launch: http://financialcoachesnetwork.com/knowledge-center.
AFC: https://www.afcpe.org/certification/accredited-financial-counselor/
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
2/8/2022 • 29 minutes, 21 seconds
#9: Should I Start a Blog or Newsletter?
Episode 9
Should I Start a Blog or Newsletter?
02:08 - Irrational Exuberance About Having a Blog
03:31 - The Early Mover Advantage
05:08 - Starting a Blog to Build Relationships With People
07:09 - The Fundamental Problem of a Blog
08:47 - The Difference Between a Blog and a Newsletter
10:30 - Some Best Practices for Blogs
12:09 - Building Authority on Your Website Through Blogs
13:28 - The Time Required to Write a Blog
14:40 - When is the Best Time to Write a Blog?
16:32 - Focusing on Your Niche
19:46 - Staying in Touch With Clients or Prospects
23:26 - The Easier Way to Give Value to Your Clients
24:31 - The Benefits of a Newsletter
25:09 - Coming Up with a New Content on a Regular Basis
28:18 - Why Blogs Aren’t a Good Idea in the Beginning
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
2/1/2022 • 33 minutes, 34 seconds
#8: How Do I Raise My Prices With Existing Clients?
Episode 8
How Do I Raise My Prices With Existing Clients?
01: 52 - Why Many Coaches Ask This Question
02:47 - Misalignment Between your Value and the Price
03:14 - The Fear of Communicating Prices With Clients
04:28 - Raising Your Price
07:29 - Understanding How Your Clients are Going to Perceive Your Price Increase
08:47 - How You Position Yourself Around this Matter
11:25 - Pricing Management, Evaluation, and Update
13:48 - The Inflation Adjustment
14:24 - Making Sure the Cost is Appropriate to Your Cost Structures
15:59 - Keep Up With Costs
18:52 - The Substantial Price Increase
20:15 - Explaining the Price Increase From the Perspective of the Client’s Benefit
27:58 - The Fear of Having a Price Increase, Causing Customers to Leave
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
1/25/2022 • 29 minutes, 36 seconds
#7: What to Do When Clients aren't Following Through on Recommendations/Homework?
Episode 7
What to Do When Clients aren't Following Through on Recommendations/Homework?
02:37 - When Clients Don’t Do Their Homework
05:12 - Our Initial Reactions as Coaches
06:20 - The Best Thing You Can Do
07:12 - How to Control the Negative Effects of Your Emotions
09:17 - Exploring Things Both Within and Outside a Client’s Control
10:33 - Understanding the Why Behind It Helps Them Make That Progress
13:43 - Knowing What Not to Push on Certain Things
16:32 - The Importance of Having a Financial Helper
19:49 - Allowing the Client to Choose
20:21 - How Recommendations Can Get Lost
21:11 - Understanding the Best Way to Help Clients Reach Their Goals
21:44 - Making Recommendations Based on Your Client’s Goals
23:23 - Structuring Your Program with Your Clients
25:36 - It's About The Client, and It’s Not About Us
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
1/18/2022 • 29 minutes, 7 seconds
#6: What certifications/trainings do I need before coaching clients?
EPISODE 6
What Certifications/Training Do I Need Before Coaching Clients?
01: 14 - Certifications and Training Required to be a Financial Coach
02:00 - The Confusion Between Certifications and Licenses
04:59 - Financial Coaching Defined
06:00 - Different Laws/Rules Regarding Certifications and Licenses
07:10 - Being Careful with Insurance
08:21 - Being Careful with Taxes
09:02 - Being Careful with Anything Related to the Law
09:57 - Being Extra Careful with Investments
12:03 – Different Perspectives Within the Financial Coaching Industry
14:37 - Financial Coaching Doesn't Have Any Legal Certification Requirements
16:19 - Financial Coaches have an Obligation to Their Clients
18:10 - Understanding Your Blind Spots
22:51 - Certifications Will Help Build Your Business
25:02 - The Self-Selection Bias
28:40 - Continuing Education Will Make You Better at Your Profession
31:28 - It's About Building Your Knowledge and Trust
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
1/11/2022 • 38 minutes, 51 seconds
#5: What are the Most Effective Marketing Strategies to Get Clients?
What are the Most Effective Marketing Strategies to Get Clients?
2:15 - The Reality: There's NO Silver Bullet
2:59 - Not All of Your Clients are Active on Facebook
6:33 - Do Your Research and Understand Your Niche
7:57 - Finding Alignment With What You Do and Match It With a Potential Medium
9:16 - You Have to Start With Who is Your Audience
12:11 - Not All Marketing Strategies Have the Same Results
13:53 - Getting People to Go Through a Series of Processes
14:17 - What Ad Campaigns Do in Marketing?
15:44 - Focusing on a Particular Channel and Building Engagement With Your Audience
18:11 - Leveraging the People You Already Have Personal Relationships With
18:46 - You Can Learn a Lot From the Multilevel Marketing Methodology
20:24 - The Basic Ideas of Utilizing Your Existing Network
22:38 - The Stuff That's Going to Work is the Stuff That's Scary
27:22 - Recommendation on a Marketing Strategy to Get Clients
29:40 - The Long-Term Marketing Strategies
32:01 - Leveraging the Relationship With People Who Already Know You
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
12/28/2021 • 34 minutes, 30 seconds
#4: Should I Put My Pricing On My Website?
EPISODE 4
Should I Put My Pricing On My Website?
01:47 - The Existing Debate Over This Topic
07:07 - What’s Behind this Question
09:15 - The Point of Views From Different Perspectives
14:43 - Potential Conflict of Interest
17:56 - Will It Stop Me From Getting Clients?
18:35 - The Value and Benefits to Justify Your Price
21:08 - Can Sales Calls Be Manipulative?
22:28 - What’s the Sales Call All About?
23:28 - Putting the Price on the Website May Lose Potential Clients
25:23 - Pricing on the Website Builds Trust
27:13 - Adjusting Your Price
30:52 - Should You Lower Your Price to Get More Clients?
34:45 - Should You Include the Upsell Part After the Initial Deep Dive On the Website?
43:04 - How to Present Your Pricing on the Website?
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches!
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series!
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income.
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income.
12/14/2021 • 47 minutes, 39 seconds
#3: Managing Impostor Syndrome Around Your Coaching Process
EPISODE 3
Managing Impostor Syndrome Around Your Coaching Process
01:51 - Defining of Impostor Syndrome
04:50 - An Effective Way to Embrace Impostor Syndrome
11:45 - Realize Where You are and Where You Need to Go
18:15 - Look for the Information Relevant to Your Clients
20:35 - Identify Your Actual Coaching Process
23:31 - Why Workflows Build Confidence
28:20 - Let Your Clients Know Your Process
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches!
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series!
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income.
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income.
12/7/2021 • 37 minutes, 29 seconds
#2: How to Get Clients at the Beginning of Your Practice
EPISODE 2
How to Get Clients at the Beginning of Your Practice
2:44 - How do I get my first few clients?
14:19 - Building Trust
15:31 - Building Confidence
20:53 - Your First Group of Clients
24:50 - Things You Shouldn’t Do When You’re Starting Off
26:15 - Social Media Influence
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches!
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series!
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income.
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income.
11/30/2021 • 39 minutes, 45 seconds
#1: Your Successful Financial Coaching Business: Help with Getting Clients, Working with Clients, and Running the Business.
EPISODE 1
Your Successful Financial Coaching Business: Help with Getting Clients, Working with Clients, and Running the Business.
Financial Coaches Network Podcast: All You Need to Know About Financial Coaching
01:38 - Garrett Background
4:18 - Josh’s Background
7:12 - What is Financial Coaching?
11:55 - A Holistic View of Financial Management
13:34 - What is the Purpose of This Podcast?
17:21 - How to Define Your Niche
18:15 - What Do People Get From Listening to Your Podcast?
18:23 - The Three Pillars for Successfully Building a Financial Coaching Business
18:55 - How do I get clients?
20:58 - Working With Clients
22:46 - Running The Business
24:38 - Our Reasons for Starting This Podcast
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches!
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series!
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income.
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income.