Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison […] The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO.

  If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow (tons […] The post 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher appeared first on Evolving SEO.

It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title! Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years. I had a blast talking with […] The post 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier appeared first on Evolving SEO.

If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search […] The post 126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles appeared first on Evolving SEO.

My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.   Listen […] The post 125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr appeared first on Evolving SEO.

Tech SEO fans this episode is a MUST listen!  Topics Include: The current state of how Google handles JavaScript Testing JavaScript Sites for SEO Dave’s favorite and least favorite JS platforms Hydrating JavaScript Caching and JS Caching APIs Fingerprinting Files What are web workers and do they index? Dave’s definition of tech SEO The strangest […] The post 124: Tech SEO Tips From a Google Product Expert w/Dave Smart appeared first on Evolving SEO.

If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.  Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts […] The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many […] The post 122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford appeared first on Evolving SEO.

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to […] The post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on Evolving SEO.

What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. […] The post 120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow appeared first on Evolving SEO.

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits […] The post 119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO appeared first on Evolving SEO.

In this episode: How to work on SEO effectively with big organizations  Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations  What do you do if you get push back against SEO advice? […] The post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to […] The post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.

In this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The […] The post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.

In this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword […] The post 115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner appeared first on Evolving SEO.

This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you […] The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.

In this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budget” Is “crawl budget” a problem and something that should be optimized […] The post 112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More appeared first on Evolving SEO.

In this episode: How to handle out of stock products (we get quite detailed here) Crawl optimization How to optimize content on product pages How to optimize content on category pages Internal search page optimization Handling content delivered in JavaScript on product or category pages Common eCommerce SEO mistakes The future of eCommerce SEO How […] The post 111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy appeared first on Evolving SEO.

Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion. I wanted to talk with Barry and get more […] The post 110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More appeared first on Evolving SEO.

On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google. Immediately after leaving, I got out my phone and recorded about […] The post The Private Voice Memo I Made After Dinner With Gary Illyes [2017] appeared first on Evolving SEO.

Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets for high volume and highly lucrative searches. BUT, we […] The post 109: How To Find, Get… and Keep Featured Snippets with Izzi Smith appeared first on Evolving SEO.

This show is PACKED with writing tips that will improve your SEO and marketing… including: What makes a great headline How to write a strong opening How to sell with copy Editing tools Attracting more customers to your blog And lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two […] The post 108: How To Escape Content Mediocrity w/Henneke D appeared first on Evolving SEO.

  I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and Garrett gives a thoughtful, experience-based, unique answer – without even […] The post 107: A Masterclass In Modern Day Link Building w/Garrett French appeared first on Evolving SEO.

On today’s episode! How Tim went from being a DJ, to CMO at Ahrefs The Story (and an update!) on The Ahrefs Search Engine How Tim earned 200+ backlinks on one piece of content on his personal blog How Ahrefs Estimates Traffic Numbers The SEO mistake they made when trying to rank for “what is […] The post 106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ appeared first on Evolving SEO.

Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails  Why link building is NOT just the same as “digital PR” Getting big-name sites to link to you (with a different approach […] The post 105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro appeared first on Evolving SEO.

This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: How he got one of the top 10 articles of all time on Inbound.org The SEO benefits of paid content promotion How to build links with paid content How to improve the […] The post 104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt appeared first on Evolving SEO.

Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty detailed) Why the traditional SEO audit document is flawed How to handle the various challenges we encounter with […] The post 103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make appeared first on Evolving SEO.

This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl budget’ actually exist (even though Google says it doesn’t)? How to set up a crawl, and what data to pull into your […] The post 102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu appeared first on Evolving SEO.

It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: How Square Ranked For “POS System” Internal Linking Tips How to use SEO as a Product Function How Facebook Ads Can Help SEO App […] The post 101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber appeared first on Evolving SEO.

We did it! One hundred episodes of Experts on the Wire. Enjoy 🙂 -Dan Our Sponsor BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special […] The post 100: Marie Haynes on The August 1st Update, Link Building, EAT – Special Call-In Show! appeared first on Evolving SEO.

On today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of SEO projects like a product team Estimating the ROI of SEO projects What to do when you’re a company like Coke […] The post 099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc appeared first on Evolving SEO.

This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months. Second – this was an experimental […] The post 098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi appeared first on Evolving SEO.

The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with […] The post 097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub appeared first on Evolving SEO.

If you’re an SEO Consultant (or work with one) maybe you struggle with things like: charging project vs hourly how much to charge dealing with difficult clients how to acquire clients and sell SEO problems with “snake oil” SEO selling how to stand out in the SEO industry time management how to grow from a solo […] The post 096: How To Deliver Effective SEO Consulting w/Marie Haynes appeared first on Evolving SEO.

When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your […] The post 095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt appeared first on Evolving SEO.

In this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large site How to run internal crawls on a 10m+ page site Using custom XML sitemaps How to find and fix re-direct chains […] The post 094: Large Site, In-House Technical SEO w/Jamie Alberico appeared first on Evolving SEO.

I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes, this is a supplementary link acquisition strategy – not to necessarily replace your primary link acquisition – but you could take […] The post 093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault appeared first on Evolving SEO.

In today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to do with voice search Google Actions and Google Assistant Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed) Why the […] The post 092: Mobile First Indexing: A Whole New Google w/Cindy Krum appeared first on Evolving SEO.

When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues. There was something different going on here. By March/April of 2017  I’d seen enough of these issues, and along with other SEOs started connecting the dots. In June I then published a […] The post 091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg appeared first on Evolving SEO.

I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT ‘content quality’ […] The post 090: Improve Your Rankings by Understanding Intent w/AJ Kohn appeared first on Evolving SEO.

In this episode: The problem with calling metrics like word count, time to first byte “ranking factors” Why Jenny believes CTR is NOT a significant ranking factor How to stay focused on what matters in the noisy SEO industry How to think through and solve your own SEO problems Pros and (mostly) cons of AMP A […] The post 089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz appeared first on Evolving SEO.

Have you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short because things just don’t get done. In today’s episode, my guest Marijana Kostelac is going to teach us […] The post 088: Turbocharge Your Content Creation Process w/Marijana Kostelac appeared first on Evolving SEO.

I couldn’t fit every topic we talked about in the title – here are some highlights from this episode! We debate the pros and cons of voice search data in Search Console How brands and business can use Alexa Skills Advanced strategies for duplicate content identification and resolution The importance of web architecture and understanding information […] The post 087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis Sanders appeared first on Evolving SEO.

On today’s show! What it’s like working with big clients like VW and Proctor and Gamble Getting buy-in from all the departments on SEO Leveraging automation and tools to collect and process data Link building at scale The impact of machine learning on rankings The most important types of backlinks to focus on The problems […] The post 086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul Shapiro appeared first on Evolving SEO.

Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client retention towards the end, so be sure to stay tuned in […] The post 085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French appeared first on Evolving SEO.

On today’s show! The problem’s with bounce rate Tracking content like a product Why most people don’t understand what a session is The myth of the ‘non-technical’ marketer Listen Now! Sponsors BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts […] The post 084: Decoding The Mysterious World of Analytics w/Simo Ahava appeared first on Evolving SEO.

For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are hundreds of thousands of URLs […] The post 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian appeared first on Evolving SEO.

A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry. As you can estimate in the SEMrush snapshot below […] The post 082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry) w/Stephanie Briggs appeared first on Evolving SEO.

The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum value from content in a smart efficient way for over a decade. Given […] The post 081: How To Transform Your Content Marketing Into a Superpower w/Phil Singleton appeared first on Evolving SEO.

Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience […] The post 080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen] appeared first on Evolving SEO.

I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and writing about search patents for almost 10 years – back to Experts to discuss more patents and […] The post 079: A Journey Through Google’s Most Significant Search Patents (Part 2) w/Bill Slawski appeared first on Evolving SEO.

Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby. He shares what […] The post 078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin Briggs appeared first on Evolving SEO.

The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email: I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel) Then June 20th of this year, […] The post 077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls appeared first on Evolving SEO.

Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea – a blog that […] The post 076: A Journey Through Google’s Most Significant Search Patents (Part 1) w/Bill Slawski appeared first on Evolving SEO.

In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself). Such as…. you know those studies that show longer content correlates with higher rankings? Well, maybe it’s not literally […] The post 075: Boost Your Rankings By Improving ‘Crawl Budget’ w/Dawn Anderson appeared first on Evolving SEO.

The story of a troubling email I received Monday morning. NEXT week, we’ll back to the regular interview style episodes. Subscribe on iTunes and never miss a new show! Links Actually, just one link 🙂 The May 17th 2017 Google Algorithm Update    Photo Credit: Gabriele Diwald via Unsplash The post 074: The Email appeared first on Evolving SEO.

Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work […] The post 073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie Haynes appeared first on Evolving SEO.

Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content. And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on […] The post 072: How BuzzSumo Became A $5M SaaS Donkey w/Steve Rayson appeared first on Evolving SEO.

I’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event: You know you are kicking ass when @randfish is getting closer to your slides and taking pictures. @BermanHale Great job! #MozCon — Kate Morris (@katemorris) […] The post 071: The Definitive Rules Of Mobile SEO Success w/Ashley Berman Hale appeared first on Evolving SEO.

Clients like Casper, Genius, Lending Tree, World Market and Policy Genius are turning to Corey Eulas for SEO. In this interview – find out what is moving the SEO needle for these brands, how Corey lands these clients and the critical importance of testing in SEO. This episode is for all the hardcore SEO fans (and future […] The post 070: How To Do Big Brand SEO w/Corey Eulas appeared first on Evolving SEO.

Google is NOT the only search engine. It’s arguably not even the #1 product search engine. According to some statistics, Amazon is. My guest today has estimated kitchen products, for example, get upwards of 30,000 searches per month for one keyword. So … who cares if Amazon or Google is #1 in product searches? That’s a TON […] The post 068: Amazon SEO – The Detailed Steps To List, Rank & Sell Products w/Danny McMillan appeared first on Evolving SEO.

I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not. On this episode, you’re going to learn how Liston uses words – […] The post 067: Proven Conversion Boosting Copy Tips & The Art Of Email Outreach w/Liston Witherill appeared first on Evolving SEO.

I truly believe in the power of cross-discipline learning. That’s exactly why I brought a growth consultant on the show – to learn valuable insights from a different marketing field. (Despite a few surface similarities between SEO and Growth Hacking, when you dig in, they really are two different animals). This episode is for anyone […] The post 066: Growth Hacker Schools SEO On Growth Hacking w/Tiffany daSilva appeared first on Evolving SEO.

While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves ‘SEOs’. You see, despite ranking factors always changing, there are still core fundamentals to how search engines discover, crawl and index content. These […] The post 065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox appeared first on Evolving SEO.

One thing we ALL struggle with is too many options. Whether it’s the millions of song options I have on Spotify, the 100’s of flavors at an ice cream stand – or marketing. The thing I love about today’s guest’s approach to marketing is it’s so … simple. Not easy, but simple. Noah provides a framework and importantly mindset […] The post 064: Noah Kagan on How To Craft A Winning Marketing Plan appeared first on Evolving SEO.

This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth. That company is Venngage and my guest is their […] The post 063: The Story Behind Venngage’s Explosive SEO Growth w/Nadya Khoja appeared first on Evolving SEO.

International SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along. But today I wanted to solve that for myself – and for you the listener. So if you’ve found International and even Multilingual SEO a challenge […] The post 062: The Definitive Steps To International SEO & Multilingual SEO Success w/Aleyda Solis appeared first on Evolving SEO.

This post is a companion post to the actual audio episode. (There’s little to no overlap in content!) Here’s what you’ll find by listening! How we find and choose guests Our top to bottom production process Podcasting metrics, goals and KPIs What makes a good podcast Podcast promotion strategies Incorporating storytelling into an educational/actionable oriented show […] The post 061: Podcasting Year In Review (Download Stats Revealed & Lessons Learned) appeared first on Evolving SEO.

If I was asked to do what Tyler had to, I’d be terrified too. It was late 2014. Tyler was brought into College Raptor, an exciting new startup. They have some incredible new technology. They just closed an impressive series A round of funding. Amazing opportunity right? Except for one thing. They have NO traffic […] The post 060: Growth Story – 0 To 100,000 Monthly Visitors (In One Year) w/Tyler Hakes appeared first on Evolving SEO.

I’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”. And then Mike King drops an article like this one called “The Technical SEO Renaissance“. In it, he uses words like “critical rendering path”, “inverse document frequency” and “angular JS” – and I don’t know about you, but maybe you feel a bit behind, intimidated […] The post 059: The NEW Technical SEO (In Plain English) w/Mike King appeared first on Evolving SEO.

There’s massive opportunity in YouTube. But maybe like me, you struggle to understand how to rank videos, how to market them, or how to monetize and drive business value from your YouTube presence. Whether you’re trying to understand YouTube for yourself or your clients, you’ll walk away from this show with a way better understanding of how YouTube […] The post 058: YouTube SEO, Monetization & Strategy (Real, Expert Talk w/Roberto Blake) appeared first on Evolving SEO.

Do you experience the pain, frustration and overwhelm I feel when logging into Google Analytics – and you’re just buried in data. Maybe like me, you struggle to immediately connect all the dots to useful reports, outcomes and action items. My guest today told me about some things I’d didn’t even know were possible in GA – and better […] The post 057: Turbocharge Your SEO With These Powerful Google Analytics Tips appeared first on Evolving SEO.

You may not know this, but when Tim Ferriss was launching his enormously successful Podcast, my guest today was one of just a few veteran podcasters Tim reached out to ask for advise. That makes sense. John’s show, EOFire, receives over 1.5 million monthly listens (and Tim’s show has crossed over 100 million downloads total). I was lucky to […] The post 056: The Art Of The Launch (Plus Two Big Marketing Opportunities In 2017) w/John Lee Dumas appeared first on Evolving SEO.

Has this ever happened to you? You create the best 10x piece of content imaginable. (It really is 10x right?) You invest time, research and money into it. You hit publish and you know it’s going to go crazy! But then it doesn’t. That’s because “build it and they will come” is not always true. You […] The post 055: Getting Major Publishers To Feature Your Content (20 Proven Tips!) appeared first on Evolving SEO.

That title is no hyperbole. I don’t know what number you would guess ‘massive’ means, but Ross and his company Siege Media have grown traffic by 250,000-500,000 monthly visits for clients like Zillow, TripAdviser and ZipRecruiter. I’d call that ‘massive’! I wanted to know how they do this, so I invited him on the show to find […] The post 054: 7 Steps To Massive Traffic Growth (SEO & Content Marketing) appeared first on Evolving SEO.

If you were to ask me: “Dan, choose an industry to build a website around to get traffic from Google” I would definitely NOT choose the medical and supplements industry. It’s super hard to get Google and users to trust you, and rank above sites like Wikipedia, WedMD. But that’s exactly what my guest, Sol Orwell […] The post 053: How To Rank Above Wikipedia (In An Ultra Competitive Industry) appeared first on Evolving SEO.

Yes, I copied the title exactly from Mark’s Moz Post. In fact that’s WHY I invited Mark to be a guest on today’s show. He wrote a post on Moz a few weeks ago that caught quite a bit of attention from the SEO community. It was actually a response to a prior post on Moz […] The post 052: What Link Building Success Really Looks Like w/Mark Johnstone appeared first on Evolving SEO.

  NOTE: I originally wrote this for The Next Web In August of 2016. It was officially accepted… but never published (not sure what happened). UPDATE: It’s been published over on The Next Web (whoo hoo! as you can imagine they have a long queue of content.) You can read the whole thing there: http://thenextweb.com/tq/2017/01/19/12-keyword-research-tools-and-creative-ways-to-use-them/ […] The post 12 Creative Ways To Use My Favorite Keyword Research Tools appeared first on Evolving SEO.

This episode is packed with tools & tactics that will help you do better marketing, by having better systems. In my last year of client work – I noticed a funny pattern. The clients getting the best results were the ones that had processes in place. This is because this means they are actually executing, and actually […] The post 051: Supercharge Your SEO & Marketing With Systems w/Michelle Nickolaisen appeared first on Evolving SEO.

Feel like your content is not earning the attention, traffic and links it may deserve? Sometimes it just needs a few tweaks in the right direction. It’s probably 80% there, but that last 20% will take it from ‘blah’ to ‘best in class’. My guest – Craig Ballantyne talks about how he has used content […] The post 050: 25+ Top Quality Links To One Piece Of Content (Without Outreach) w/Craig Ballantyne appeared first on Evolving SEO.

Mark my words. The future of winning educational content – lies in also being entertaining. Or, as a friend said to me once “oh, you mean wrap it in bacon.”   No… not that Bacon. This bacon. OK Dan, focus… The battle for attention is fierce, and you can educate with content, but you have to engage. You have […] The post 049: Uncharted: Vlogging’s Content Marketing Opportunity (Codename: The ‘Wrap It In Bacon’ Episode) w/Ben Wills appeared first on Evolving SEO.

This episode is for all the SEO-heads. My guest Bill Sebald of Greenlane SEO brings massive insight into the world of agencies and working with medium to enterprise scale businesses (walk in any Mall and you’re likely to see at least a few of Greenlane SEO’s clients). We talked about: The ONE thing that helped a […] The post 048: The Indomitable Bill Sebald Talks Links, Rankings, 10x Content & Enterprise SEO appeared first on Evolving SEO.

I asked Corbett how he originally connected with ‘influencers’ like Pat Flynn, John Lee Dumas and Andrew Warner. His answer was so interesting, I’ve been thinking about it all week – and frankly – it’s changed my mindset about marketing, podcasting and even business. And that’s what I think is so great about this discussion. […] The post 047: The Smart, Unconventional Truths Of Traffic Growth w/Corbett Barr appeared first on Evolving SEO.

Orbit Media is a Chicago web design and development company. Yet … they’ve acquired 1,200+ links, and grown traffic to over 70,000 sessions per month with content marketing … about marketing and analytics! Andy Crestodina is the co-founder of Orbit, and he’s going to tell us all about how they grew their traffic and regularly […] The post 046: The Strategies Behind Orbit Media’s 1,200+ Backlinks (Actionable!) appeared first on Evolving SEO.

Your copywriting… the words you use – can be the difference between a sale or silence. On the web … words. They’re everything! (Yes I know there’s videos and images – but your message – starts with copy). My guest today, Pamela Wilson of Rainmaker Digital (CopyBlogger) is here to save us from bad copywriting! […] The post 045: Copywriting – From Unbearable… To Unstoppable w/Pamela Wilson appeared first on Evolving SEO.

Have you ever struggeled with knowing where to actually reach your target customers? Or knowing what problems or friction points they hit when researching your product or service? Or what to say to them to connect and convey that you understand what they are trying to solve? Enter ‘User Journey Mapping’. Rebekah Cancino uses Journey Mapping to help businesses […] The post 044: How To Map Your User’s Journey w/Rebekah Cancino appeared first on Evolving SEO.

My guest today is Peep Laja of ConversionXL. Peep got started in the marketing world in 2011 when he grew his blog to 100,000 monthly visitors in just a year. Since that time, he’s become known as one of the foremost experts in the world of CRO. This interview is jam packed with actionable CRO […] The post 043: Peep Laja Talks CRO, Fixing Money Leaks & Rapid Blog Growth appeared first on Evolving SEO.

A lot of us “do” SEO, Inbound Marketing or content creation, but it’s essential we know about everything going on in the digital space. (You may have heard this referred to as being a T Shaped Marketer). And … the NY Times JUST announced their purchase of Wirecutter – which is a site built on Affiliate Revenue […] The post 042: Why Affiliate Marketing Should Not Be Ignored w/Priest Willis appeared first on Evolving SEO.

Marshall is a rare voice in the SEO industry. He combines 20 years of experience doing SEO at sites like The New York Times and Boston.com, while continuing to work hands-on with SEO with some of the world’s biggest publishers and enterprise sites. I hit Marshall with all the burning SEO questions I thought YOU […] The post 041: Marshall Simmonds Talks Google, SEO, Dark Traffic (and It’s Awesome) appeared first on Evolving SEO.

This episode covers a LOT. But despite the wide variety of topics – I realized – everything points back to branding and simple, straightforward strategies you can implement right away, that will make a difference in your company’s brand, or your personal brand. Specifically, you will learn: How to get your CEO to invest in personal branding. An uncommon […] The post 040: Instantly Actionable Branding Strategies w/Cynthia Johnson appeared first on Evolving SEO.

The amount of featured snippets showing in Google is growing. As of July 2016, 15% of desktop and 17% of mobile searches returned a featured snippet. They are even showing up for high CPC and conversion oriented searches – including finance, education and eCommerce. In short – featured snippets are a way to jump right up […] The post 039: Seizing The Featured Snippet Gold Rush w/Rob Bucci appeared first on Evolving SEO.

How would YOU go about asking someone like Gary Vaynerchuck to be on your Podcast? Well I’m going to answer that question today. That’s right, I kicked everyone out of my studio, signed out of Skype and recorded a solo episode. I was actually nervous, but once I got started it went pretty nicely I thought. Completely […] The post 038: Q&A With Dan! Yoast, YouTube SEO, Working For Free? How I’d Ask GaryVee To Be On This Show appeared first on Evolving SEO.

If you had to create content for, say…. a bus pricing and comparison company (sounds boring right?) – what would you create to get them massive distribution, social shares and dare I say … links? Today’s guest on Experts On The Wire is Kerry Jones. She is an Associate Marketing Director at Fractl. She’s going to […] The post 037: 300+ Links From One Piece Of Content In A “Boring” Industry w/Kerry Jones appeared first on Evolving SEO.

Today we have our first return guest to Experts. Brian Dean (Backlinko) appeared on Episode 3 of Experts On The Wire, and his episode has been the most downloaded to date. When I heard he was going to be near my neck of the woods in New England, I jumped on the opportunity to bring you […] The post 036: Email List Building In The Age Of Pop-Up Penalties w/Brian Dean appeared first on Evolving SEO.

Listen Now! Don’t forget to subscribe on iTunes! Links JonoAlderson.com Interview w/ John Mueller of Google SEO Agencies Need to Focus on Expertise, Not Execution Linkdex Digital Marketing by Numbers Brighton SEO Conference People Jono Alderson Moz Linkdex Barry Adams Avinash Kaushik Agenda Jono’s professional background Description of Linkdex Expertise and not execution “Good SEO […] The post 035: SEO Is A Partnership, Not A Commodity w/Jono Alderson appeared first on Evolving SEO.

John Doherty’s experience spans across everything from working in house managing SEO at Distilled NYC, to working within the Zillow group doing SEO for HotPads and now as a founder – of Credo – a marketplace for marketing companies. Because of this he has a wealth of knowledge to share. We get into a TON […] The post 034: Growing A Subscription Business, Advise For Newbie SEOs w/John Doherty appeared first on Evolving SEO.

This week’s episode features John Mueller, one of only five Webmaster Trends Analysts at Google. Warning though: this episode also gets a little technical and nerdy. But I wanted to create an episode for you all about AMP (Accelerated Mobile Pages). This was a really hot topic in the last week, with Google announcing future integration […] The post 033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO appeared first on Evolving SEO.

Today’s episode features a reverse interview – with me! I sat down with Tom Critchlow at the Marriot in Times Square, while I was there for Affiliate Summit as a speaker. I reveal a LOT to Tom in the interview – including where “Evolving SEO” got it’s name, challenges we face now, how I approach […] The post 032: The Candid Story Of My Journey From Poor Musician To Evolving SEO appeared first on Evolving SEO.

I feel like today’s show is going to give the listeners of ‘Experts’ a special edge over everyone else on LinkedIn. That’s because my guest today, Viveka von Rosen focuses 100% of her time and energy only on LinkedIn. She even ranks #1 in Google for “LinkedIn Expert” (try it!). Today, Viveka will teach us why […] The post 031: Mastering The Power Of LinkedIn w/Viveka von Rosen appeared first on Evolving SEO.

This episode is for anyone that wants to be a better participant in Twitter chats, wants to run their own Twitter chat – or if you simply just love Buffer and want a behind the scenes look at how they run #BufferChat. My guest, Arielle Tannenbaum has been running #BufferChat for over nine months. With over 300 […] The post 030: Chatting About Twitter Chats w/Arielle Tannenbaum of #BufferChat appeared first on Evolving SEO.

There’s probably a lot of us out there that keeps hearing about live streaming video, but we’re not sure how to get started or what to do with it. If you’re one of these people (like I am), now is definitely the time to get involved. Periscope reported to have 10 million users by August […] The post 029: Facebook Live, Periscope & The Power Of Live Streaming Video w/Alessandra Colaci appeared first on Evolving SEO.

Dave recently led a 138X growth in blog traffic for Drift. In today’s episode he’ll tell us how they achieved this growth – and to put that tangibly – it was 198 visits a month in October, and last month they received 27,369 visits to the blog. He’ll tell us why he ignores analytics, how he […] The post 028: Drift’s 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt appeared first on Evolving SEO.

When I read Sam’s post “The Hard Choices Behind How Inbound.org Grew 5x” (they now have over 160,000 members) I knew I needed to get Sam on Experts On The Wire. We dissect many of the elements of their growth, including – why you need to ignore your earliest adopters, keeping a team focused on one […] The post 027: Growth Marketing Lessons From Inbound.org’s 5x User Growth w/Sam Mallikarjunan appeared first on Evolving SEO.

In this episode with Rand Fishkin, we chat about getting outsized results from influencers, Moz’s “worst landing page the web has ever seen”, the inputs to success of Whiteboard Friday, time travel, emotions .. and LOTS more. Beards and whiskey too 🙂 Enjoy! And don’t forget to subscribe on iTunes! Links Rand on Search Talk […] The post 026: Rand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel & More. appeared first on Evolving SEO.

I honestly have no better way to set up this conversation with Wil than to tease you with some quotes: “Clients will judge you on what you do the weakest not the strongest.” “Great SEO is caring about people over penguin and audiences over algorithms.” “The SEO industry has set up clients to ask for […] The post 025: Wil Reynolds on Audiences vs Algorithms & People vs Positions appeared first on Evolving SEO.

I stumbled across Alaura’s article on CopyHackers – StoryHacking: Cracking The Code Behind the Irresistible Selling Power of Stories – and within 5 minutes knew I wanted her to join us to teach you all about the power of StoryHacking. This isn’t just the same old advise you hear from marketers “tell a story” – […] The post 024: The Irresistible Power Of StoryHacking w/Alaura Weaver appeared first on Evolving SEO.

Drumeo is an online community and educational resource for drummers. They have almost 500,000 subscribers on their YouTube channel with over 97 million total video views. Some of their videos receive over 1,000 comments and over 1 million views. Drumeo didn’t do this with sleazy marketing tricks or buying subscribers on Fiverr. They did it […] The post 023: Building A YouTube Community With Jared Falk Of Drumeo appeared first on Evolving SEO.

Hey everyone we’re going to do something a little different today. I had wanted you to meet someone, from a brand that I’m sure you’ve all heard of (we’ll reveal that in a moment): But first, this is a brand that has: 532,000 likes on their facebook page A Single Article With 79+ Linking Root […] The post 022: One Brand, A Thriving Community, Blog Comments & How They Help SEO appeared first on Evolving SEO.

Chances are, you’re looking for NEW ways to drive quality traffic to your site, business or blog. But it can be tough to know what direction to take or what new channel to try. Today, Rick Mulready is going to teach you all about Facebook VIDEO ads – and how they can hold great opportunity […] The post 021: Facebook Video Ads With Rick Mulready appeared first on Evolving SEO.

For those of you that do not know my guest today, Tom Critchlow has a diverse background of experiences. He was Head of Search Marketing and then VP of Operations at Distilled for 4 years, worked in Google’s Creative Lab for 2 years, and has since founded Fiercely Curious – an online gallery of art […] The post 020: Tom Critchlow On Working For Google, Escaping The SEO Vacuum & Startup Mistakes appeared first on Evolving SEO.

It’s true that there’s a LOT of misinformation out there about Analytics. It can be hard to dig through all the content out there for the right path to take. Thankfully, we have a true expert on the show today. Annie Cushing has spent over 10 years mastering, practicing and teaching analytics. In this episode […] The post 019: Analytics Explained With Annie Cushing appeared first on Evolving SEO.

Johnathan breaks down PPC concepts in a clear, understandable way – better than almost anyone else I’ve heard. Maybe you’ve “tried” PPC in your business and though it “didn’t work”, or maybe you’ve been doing SEO and want to get into PPC, or maybe you’re looking for an additional source of high quality traffic. You’ll […] The post 018: Johnathan Dane on PPC, Sardines vs Whales & Why CPC Doesn’t Matter appeared first on Evolving SEO.

“What content should I create?” You may ask yourself this often, but the answer isn’t always that obvious. Rhea breaks down how applying “digital ethology” can inform your content ideas. You’ll learn what people really mean when they search Google for “how big is an eggplant?” and why that matters to your content strategy. We also […] The post 017: Applying Digital Ethology To Your Content Strategy Process w/Rhea Drysdale appeared first on Evolving SEO.

For a long time, Public Relations has been this “mysterious” activity reserved for high-profile PR companies or shady press releases. Of course some PR companies are really good at what they do (I’ve worked alongside of a few). But the truth is, YOU can take charge of many “PR” activities yourself. Enter Dmitry Dragilev, who has […] The post 016: Taking Control Of Your Own PR w/Dmitry Dragilev appeared first on Evolving SEO.

Does humor sell? Well sure, think back so campaigns like the classic VW ads to Dollar Shave Club. Humor definitely works when done right. In this episode Amy Harrison will teach you how to incorporate more humor into your marketing. She’ll also give you ways to improve your copywriting – with techniques such as using […] The post 015: Using Humor In Your Marketing w/Amy Harrison appeared first on Evolving SEO.

Katherine Romero was the Senior eCommerce Marketing Manager for the Deckers portfolio, including brands like UGG Australia, Teva and Sanuk. She now runs her own agency MAKA Digital helping brands build digital happiness. She also tells us how a content marketing campaign for a small cycling brand has been hit 500,000 views with less than $5,000 spent […] The post 014: Integrative Marketing For Retail Brands w/Katherine Romero appeared first on Evolving SEO.

Sujan Patel is one of the most talented marketers I know. He recently helped grow WhenIWork’s traffic from 20,000 to 750,000 visitors per month in an 18 month period, all with content marketing and promotion. Find out how many one-on-one cold Skype calls he did in a one year period (it will probably surprise you!) […] The post 013: Growing Blog Traffic 37x In 18 Months w/Sujan Patel appeared first on Evolving SEO.

You may have a blog at your company or on your own, but struggle to find resources to post more often at a high quality. And you ALSO may want to build more of a community around your brand. USG (User Generated Content) might be the solution you’ve been looking for. Ronell Smith tells us […] The post 012: How To Run A User Generated Blog w/ Ronell Smith appeared first on Evolving SEO.

Everette is Head Of Growth For New Mobile Products At Microsoft and CEO of Millisense. We talked about a TON in this conversation… meeting Jaime Foxx, getting press in places like Fortune and Forbes, how ‘verified’ Twitter works, diversity in tech, working TWO full time jobs, snapchat and more. I hope you enjoy this in-depth […] The post 011: Interview With Everette Taylor appeared first on Evolving SEO.

This episode is for anyone looking to achieve greater marketing results with guest publishing. Whether you run a personal blog, do content marketing for a company or consult for clients – this episode is for you! Learn about how veteran writer Kristi Hines has amassed over 700,000 total shares on all of her guest content […] The post 010: Guest Publishing Tactics With Kristi Hines appeared first on Evolving SEO.

Mike Ambassador Bruny is the Director Of Attendee Engagement for Social Media Marketing World (run by Social Media Examiner) and was also Director Of Operations and Brand Ambassador for Intel. This episode is for ANYONE attending conferences and events. Maybe you want to get more value from the events you attend, or perhaps you’re shy […] The post 009: Pro Networking Tips With Mike Ambassador Bruny appeared first on Evolving SEO.

Anuj Adhiya is the Director of Engagement & Analytics on the Growth team at GrowthHackers.com  – he talks about the metrics they actually use to measure their growth on their community website. You’ll learn what most people misunderstand about the term “growth hacking”. Learn why they do NOT have notifications for link up-votes. He also reveals the challenges […] The post 008: Retention, Analytics & Growth at… GrowthHackers.com With Anuj Adhiya appeared first on Evolving SEO.

Whether you need to remediate a link penalty, or you just want to be informed about the state of links in Google for 2016 – this show is for you! Sha Menz is a top expert on link based penalties in Google. She really breaks things down for us – some of the topics include […] The post 007: Evaluating Your Backlink Profile In 2016 – With Sha Menz appeared first on Evolving SEO.

Jennifer Slegg takes us behind the scenes of The SEM Post, a leading news site in the Search Marketing industry. She shares insights into where she gets her story leads, why Google tested 41 shades of blue in the search results, and how she chooses guest writers. Whether you're a writer, editor, SEO-fan or lover of marketing - you'll gain a ton of knowledge from this episode! The post 006: Running A Leading Industry News Site With Jen Slegg appeared first on Evolving SEO.

If you're a local or small business owner, you're going to learn a TON in this episode with local SEO expert Phil Rozek. He'll teach you about local listings ("NAP listings"), Yelp Review, blogging and local SEO link building. The post 005: Local SEO Link Building & Yelp Reviews w/Phil Rozek appeared first on Evolving SEO.

Ross Simmonds explains how to get massive exposure and leads with SlideShare. Ross has personally generated over 1 million views on his SlideShare content. He also discusses content curation tactics, Snapchat and Anchor. The post 004: Generating Leads & Exposure On SlideShare With Ross Simmonds appeared first on Evolving SEO.

Brian Dean lifts the curtain on his content creation process for Backlinko. He reveals how many unique visits Backlinko.com gets per month (it's a LOT), a secret project he's working on, how to keep your email newsletters out of the promotions tab - and MUCH more. The post 003: Backlinko’s Content Process Revealed With Brian Dean appeared first on Evolving SEO.

AJ Kohn, who helps companies like Pinterest and Airbnb with their SEO, is on the show to teach us about Google ranking factors, keyword research and more. Join us for this hour episode! Learn how psychology applies to SEO, how to remove technical SEO obstacles , and why AJ uses hashtags in his tweets. NOTE: The audio quality of this interview on my end does not represent the normal high quality of my audio! We were just getting going on the first two episodes. It does improve in episode 3 and onward! The post 002: AJ Kohn on Rankings, SEO Pyschology & Five Foot Web Design appeared first on Evolving SEO.

Marie Haynes, an expert on Google Penalties and Technical SEO to discuss Google updates, algorithms and more. Learn about some of the updates like Panda, Penguin, Fantom - how to fix them - and what Google may have in store for the future. The post 001: Marie Haynes on Google Penalties appeared first on Evolving SEO.

Join me in a 10 minutes introduction to "Experts On The Wire"! I announce the first three guests and a contest. New episode will post twice a week - every Wednesday and Friday - so definitely subscribe! Our mission is to bring expert digital marketing information to fellow marketers, business owners, startup founders, entrepreneurs and the like. Most episodes will feature me interviewing an expert from any digital marketing field - such as SEO, content marketing, social media, PR, analytics, etc. Experts On The Wire is hosted by Dan Shure - a long time web marketer specializing in SEO. His agency provides SEO, content marketing, online strategy services in more to brands and business world-wide. The post Intro: Why This Show Exists & How To Use It w/Dan Shure appeared first on Evolving SEO.