Welcome to Employer Branding Show-and-Tell from Before You Apply! These episodes are the recordings from a 9-part live webinar series hosted by BYA co-founder Nate Guggia. Each conversation highlights real-life challenges faced by EB leaders and how they took action. In each episode, Nate welcomes another thought leader in the industry to discuss employer branding tactics. There’s a lot of “what to do” in the EB world. It’s time for some “how we actually do it.” In addition to the "Show-and-Tell" series, we’ve posted bonus content and additional interviews that we think you'll enjoy, too! ?
The New Era of Recruiting with Nate Guggia
This week, Nate was guest on Megan Bowen's podcast "The Unwritten Playbook" to talk everything about employer branding and talent acquisition. They break it all down from both an employer and candidate point of view, revealing the ways that the entire recruiting industry is ready for disruption.
7/26/2021 • 42 minutes
Before You Apply's Employer Branding Show-and-Tell Episode 9: Elliott Garlock and Aytan Benaderet
Today, Nate talks with Elliott Garlock, Head of Talent at Clear Street, and Aytan Benaderet, Chief People Officer at Clear Street, about employer branding that hires recruiters.
7/22/2021 • 36 minutes, 40 seconds
Before You Apply's Employer Branding Show-and-Tell Episode 8: Bradley Clark
The consumerization of jobs.
Today, Nate talks with Bradley Clark, Head of Talent Acquisition at Article, about how the modern candidate experience has become synonymous with the consumer buying experience, and how to tailor a modern experience for your candidates.
7/8/2021 • 36 minutes, 23 seconds
Before You Apply's Employer Branding Show-and-Tell Episode 7: Natalie Audelo
Why Job Ads Need to be Part of Your Employer Brand Playbook
6/11/2021 • 36 minutes, 2 seconds
The Marketing Rules Podcast: Employer Branding with Nate Guggia
In this episode of the Marketing Rules Podcast, host James Whitelock, Managing Director at ThinkinCircles, discusses various aspects of the employer branding industry with guest Nate Guggia, the co-founder of Before You Apply.
Check out other episodes of the Marketing Rules Podcast by ThinkinCircles Ltd. here.
4/13/2021 • 38 minutes, 25 seconds
What the HR! Ep. 24: Building an Employer Branding Strategy
In this episode of the What the HR! podcast from the Twin Cities Society For Human Resources Management (TCSHRM), hosts Michael Thul and Jessie Novey discuss various aspects of the employer branding industry with guest Nate Guggia, the co-founder of Before You Apply.
Guests:
Nate Guggia - linkedin.com/in/nateguggia
Hosts:
Mike Thul - linkedin.com/in/thulmichael
Jessie Novey - linkedin.com/in/jessienovey
INTERESTED IN SPONSORSHIP? Please email tcshrmpodcast@gmail.com
Twin Cities Society For Human Resources: Recognized as one of the nation's largest SHRM (Society for Human Resource Management) chapters, TCSHRM is based in the Twin Cities of Minneapolis and St. Paul, Minnesota. With an ongoing calendar of events, they are an active SHRM group always looking to promote, influence, and educate their members through multiple channels.
Become a TCSHRM Member. https://www.tcshrm.org/
4/13/2021 • 40 minutes, 23 seconds
Duct Tape Marketing: The Keys to Good Marketing for Hiring
In this episode of the Duct Tape Marketing Podcast, host John Jantsch interviews Nate about various topics within the employer branding industry, including how EB works for small- to medium-sized companies, examples of strong employer brands, and how the climate has changed in recent years.
3/29/2021 • 23 minutes, 53 seconds
Talent Tide with Chris Nichols Ep. 9: Nate Guggia, Co-Founder of Before You Apply
As a guest on the "Talent Tide with Chris Nichols" podcast, Nate discusses how the team at Before You Apply harnesses the power of content to build strong employer brands that resonate with candidates. Nate and Chris dive into prevalent subjects within the EB industry, including content creation, activation, and distribution.
For more episodes of "Talent Tide with Chris Nichols," check out the full podcast here.
3/23/2021 • 45 minutes, 26 seconds
People Business w/ O'Brien McMahon: Branding as a Filter w/ Nate Guggia
In this episode of the "People Business" podcast, host O'Brien McMahon talks with Before You Apply co-founder Nate Guggia about the importance of employer branding to both attract and repel talent so that you are only getting the best people for your unique needs.
For more episodes of "People Business w/ O'Brien McMahon," check here.
3/22/2021 • 52 minutes, 17 seconds
Career Catharsis S2 Ep. 5: Employer Branding with Nate Guggia
In this episode of "Career Catharsis," co-founder of Before You Apply Nate Guggia joins host Neha Khurram to talk about his team's mission: making recruiting transparent and compelling through storytelling.
Check out more from Neha and the "Career Catharsis" podcast here.
3/22/2021 • 53 minutes, 56 seconds
"Blueprint across America" Ep. 7 - Conversation with Nate Guggia
As a guest on Chuck Brotman's "Blueprint across America" podcast, Before You Apply co-founder Nate Guggia discusses topics ranging from employer branding, social media, personal branding, and the future of work.
If you enjoyed this conversation with Nate, check out the rest of Chuck's podcasts here.
3/21/2021 • 44 minutes, 14 seconds
Employer Branding Show-and-Tell Ep. 2: Recruiting Engineers — Building an Inbound Engine
Ashley Raiteri, the Interim CTO at Instrumentl, joins us for the second episode of BYA's Employer Branding Show-and-Tell.
We’re gonna get tactical, covering:
- Why employer branding needs to be valued by CTO’s
- What the number of job of a CTO is
- How to enable your engineers to be content creators
- How to build an inbound recruiting engine for engineers
- Sponsoring MeetUp’s
- Sponsoring engineering bootcamps
- Blogs
- Social media: LinkedIn and Medium
- University recruiting
- Apprenticeship program
- The jigsaw puzzle test
3/19/2021 • 34 minutes, 34 seconds
Employer Branding Show-and-Tell Ep. 1: Making the Shift to Brand-Led Recruiting
Brand-led recruiting is perhaps the holy grail of employer branding. But it’s extremely difficult to pull off.
Qualtrics is solving this problem.
They’re rolling out an attraction skills training program that teaches their recruiters how to keep the engagement meter high from awareness through the candidate experience.
Nicole Parish, the Global Talent Brand Attraction Lead at Qualtrics, joins us as we get in the weeds on this one, covering:
- What is Attraction Skills Training?
- How can recruiters better understand content and become active creative partners?
- Understanding personas.
- How recruiters leverage their content library.
- Relying on recruiter feedback to fill content gaps.
- Empower recruiters to build a personal brand their own way.