Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/ Behind the Bricks: https://www.lego.com/en-us/careers/stories World Employer Branding Day: https://www.worldemployerbrandingday.community/

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/ Careers at Experian: https://www.experian.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow. Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific. Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/ Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent. Alex Horner is the Global Head of Talent Attraction at Activision Blizzard. Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/ Careers at Activision Blizzard: https://careers.activisionblizzard.com/ Thanks for tuning in!

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region. Glynnis Quek is the APAC Online Marketing Lead at Google. Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg Life at Google: https://blog.google/inside-google/life-at-google/ Mary Streezel’s episode: https://linkhumans.com/google-employer-brand-strategy/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture? Sergio Ezama is the Chief Human Resources Officer at Netflix. Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/ Jobs at Netflix: https://jobs.netflix.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works. Marie Codet is the Global Employer Reputation Manager at Mars. Marie Codet on LinkedIn: https://www.linkedin.com/in/marie-codet/ Careers at Mars: https://careers.mars.com/global/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand. Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh. Carolina Guillen on LinkedIn: https://www.linkedin.com/in/cguillea/ HelloFresh on LinkedIn: https://www.linkedin.com/company/hellofresh/ HelloCommunity Blog: https://careers.hellofresh.com/global/en/blog Careers at HelloFresh: https://careers.hellofresh.com/global/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit. Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group. Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/ Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/ Atlas Van Lines Careers & Culture: https://www.atlasvanlines.com/about/careers-culture Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. Kayla Branham is the Marketing Manager of Talent Acquisition at ADT. Kayla Branham on LinkedIn: https://www.linkedin.com/in/kayla-branham/ Jobs at ADT: https://jobs.adt.com/ The Talent Marketing Board: https://board.org/talent/ Allison Kruse’s three steps for EVP activation: https://linkhumans.com/baxter-evp/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

For tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and more with messaging that is authentic, sincere, and engaging. Monica Kielawa is the Manager of Employer Branding, Talent Communications, and Internal DEI at Wish. Monica Kielawa on LinkedIn: https://www.linkedin.com/in/kielawam/ Careers at Wish: https://www.wish.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Flipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead, to find out how they built and activated their EVP. Malliga Rajkumar is the Senior Director of Human Resources and Talent Branding Lead at Flipkart. Malliga Rajkumar on LinkedIn: https://www.linkedin.com/in/malliga-r-4b42b98/ Flipkart Stories: https://stories.flipkart.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We talk to Anne Hurley, Director of Talent Branding at NBCUniversal, about what it’s like working in employer branding at a multinational media organization and how they leverage their brand to make a unique pitch to candidates. Anne Hurley is the Director of Talent Branding at NBCUniversal. Anne Hurley on LinkedIn: https://www.linkedin.com/in/anne-hurley-183a5022/ NBCUniversal Careers: https://www.nbcunicareers.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Mars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they achieve an authentic employer brand that reflects the real experiences of associates throughout the organization. Chris Woods is the Employer Reputation & Recruitment Marketing Manager at Mars, Inc. Chris Woods on LinkedIn: https://www.linkedin.com/in/marschris/ Mars, Inc. on LinkedIn: https://www.linkedin.com/company/mars/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers. Kellie Buckley is the Head of Employer Brand and Employee Experience at ZoomInfo. Kellie Buckley on LinkedIn: https://www.linkedin.com/in/kelliebuckley/ ZoomInfo Careers: https://www.zoominfo.com/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of industries and talent sets. Cristal Mikenas is the Global Employer Branding Lead at Takeda Pharmaceuticals. Cristal Mikenas on LinkedIn: https://www.linkedin.com/in/amin2013/ Working at Takeda Pharmaceuticals: https://www.takedajobs.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organization. Natalie Bodus is the Senior Director of Inclusion and Diversity and Employer Brand at Zebra Technologies. Natalie Bodus on LinkedIn: https://www.linkedin.com/in/natalie-bodus-mba-95125817/ Zebra’s Your Edge Blog: https://www.zebra.com/us/en/blog.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We find out how one rapidly-growing tech company has made a public commitment to anti-racism and why it helps them bring in the people they need to succeed. Stephanie Alofoje is the Director of Global Employer Brand and Recruitment Marketing at Twilio. Stephanie Alofoje on LinkedIn: https://www.linkedin.com/in/stephaniealofoje/ Twilio on Twitter: https://twitter.com/WeBuildAtTwilio Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to see how it’s working. Allison Kruse is the Head of Global Employer Brand at Baxter International. Allison Kruse on LinkedIn: https://www.linkedin.com/in/allisonkruse/ Careers at Baxter: https://jobs.baxter.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

In this live session from the Employer Branding Strategies Conference, we talk about data-driven measurement of employer brand and how that happens at a huge global company like PepsiCo. Shana Andrews is the Senior Manager of Global Employer Brand at PepsiCo. Shana Andrews on LinkedIn: https://www.linkedin.com/in/shana-andrews/ PepsiCo Careers: https://www.pepsicojobs.com/main/ The Employer Branding Strategies Conference: https://employerbrandingstrategies.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We talk to Charlotte Anderson about “passing the Lego” and how Canva centers their employer brand on doing good in the world. Charlotte Anderson is the Talent Brand Lead at Canva. Charlotte Anderson on LinkedIn: https://www.linkedin.com/in/charlotteelizabethanderson/?originalSubdomain=au Canva on LinkedIn: https://www.linkedin.com/company/canva/ Canva on Instagram: https://www.instagram.com/canvalife/?hl=en Canva Careers: https://www.canva.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Catherine Adenle of Elsevier explains how they used the Link Humans Employer Brand Index to revamp their EVP and build a powerful brand ambassador program. Catherine Adenle is the Director of Global Employer Brand at Elsevier. Catherine Adenle on LinkedIn: https://www.linkedin.com/in/catherineadenle/?originalSubdomain=uk Catherine Adenle on Twitter: https://twitter.com/CatherineAdenle Elsevier Careers: https://www.elsevier.com/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We talk to Nicole Parish of Qualtrics about why they have a People Departments, how they build scaling, organic employee stories, and how recruitment sites are like dating apps. Nicole Parish is the Global Talent Attraction Manager at Qualtrics. Nicole Parish on LinkedIn: https://www.linkedin.com/in/nicoleparish1/ Qualtrics life: https://www.qualtrics.com/qualtrics-life/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We learn how Citizens has strengthened their employer brand in a unique way by committing to career coaching and growth for everyone they bring into their organization. Kristin McMillen is the VP of Employer Brand Marketing at Citizens. Kristin McMillen on LinkedIn: https://www.linkedin.com/in/kristin-mcmillen-47072226/ Citizens careers: https://jobs.citizensbank.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

The shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used this new employer brand approach to make a difference when it comes to retention. Julie Wolf is the VP and Employer Brand Lead at T. Rowe Price. Julie Wolf on LinkedIn: https://www.linkedin.com/in/julie-wolf-527498143/ T. Rowe Price careers: https://www.troweprice.com/corporate/us/en/careers/career-portal.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

With many industries facing challenges finding the right employees for high-demand jobs, social sharing can be a powerful recruitment tool. Briana Gosselin from Sodexo explains how they use social proof to attract applicants to hard-to-fill roles. Briana Gosselin is an Employment Brand Manager at Sodexo. Briana Gosselin on LinkedIn: https://www.linkedin.com/in/brianagosselin/ Sodexo careers: https://us.sodexo.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Many employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights on how to make sure your metrics are on the right track. Liz Du is the Director of Employer Brand & Talent Marketing at ServiceNow. Liz Du on LinkedIn: https://www.linkedin.com/in/lizdu/ Service Now careers: https://www.servicenow.com/careers.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Swisscom is strong B2C telco brand mainly associated with being a Swiss government company. In this episode, we cover how they attract the top IT talent they need to excel. Katja Wohlwend is the Employer Branding Manager at Swisscom. Katja Wohlwend on LinkedIn: https://www.linkedin.com/in/katjawohlwend/ Swisscom careers: https://www.swisscom.ch/en/about/career.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’ve been able to gamify their employee stories and create a strong culture that resonates far outside the organization. Elena Aylott is the VP of Global Employee Experience, and Jenny Andersson is the Creative Director for Internal Communications and Employer Branding at Oriflame Cosmetics. Elena Aylott on LinkedIn: https://www.linkedin.com/in/elenaaylott/ Jenny Andersson on LinkedIn: https://www.linkedin.com/in/jennyandersson/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make the case to executive leadership and get them invested. Neil Daly is the Global Employer Brand Lead at Baker Hughes. Neil Daly on Twitter: https://twitter.com/neilwdaly Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for employer branding now and in the future. Our latest research on ESG: https://linkhumans.com/embracing-sustainability-employer-branding/ Olivia Thompson on LinkedIn: https://www.linkedin.com/in/olivia-thompson-a451b2189/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When Uber found that salary was not the main driver for employee retention, they had to change their mission statement to better fit with a new EVP, employer brands, and values. Find out how they successfully made the shift in a large, global organization. Xavi Martínez Salcedo is the Head of Global Strategic Initiatives for Talent Acquisition, and Delfina Stabile is the Global Talent Attraction Manager at Uber. Xavi Martínez Salcedo on Twitter: https://twitter.com/futurexavi Delfina Stabile on LinkedIn: https://www.linkedin.com/in/delfinastabile Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Working well with creative can make or break your employer branding efforts. We talk about what works, how to inspire your collaborators to think outside the box, and when to invest in upskilling your team. Anthony Jones is the Director of Talent Brand & Employee Experience at Rockwell Automation. Anthony Jones on Twitter: https://twitter.com/nthonymjones Anthony Jones on LinkedIn: https://www.linkedin.com/in/anthonymjones/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

With large, global brands, often the challenge is to show another side of you and get hires to see a place for themselves at your organization. There are a lot of advantages to being established but overcoming perceptions and assumptions can be a big hurdle. Mayu Iwasaki is the Global Product Manager for Candidate Experience and Employer Reputation, and Lisa MacNeill is the Global Employer Branding Manager at L’Oreal. Mayu Iwasaki on LinkedIn: https://www.linkedin.com/in/mayu-iwasaki-bb9ab497/ Lisa MacNeill on LinkedIn: https://www.linkedin.com/in/lisamacneill/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Tech companies traditionally have offered a wide variety of perks to attract talent but coming out of the pandemic, employees are taking a second look at what an organization stands for and how works fits into their lives. Sarah Vedas is the Director of Employer Brand, Advocacy, and Social Marketing at Intel. Sarah Vedas on LinkedIn: https://www.linkedin.com/in/sarahvedas/ Follow Sarah on Twitter: https://twitter.com/sarahvedas Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Social impact and philanthropy are becoming increasingly important when you’re trying to attract top talent. Olivia Khalili, VP of Global Social Impact and Philanthropy at PagerDuty explains how these programs are a vital component of their identity and culture. Olivia Khalili is the VP of Global Social Impact and Philanthropy at PagerDuty. Olivia Khalili on LinkedIn: https://www.linkedin.com/in/oliviak/ Follow Olivia on Twitter: https://twitter.com/okl Learn more about PagerDuty’s social impact programs: https://www.pagerduty.com/foundation/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

The best employer branding happens when you get employees to vouch for your business, and Erika from Pegasystems explains how they create an environment that helps generate social proof. Erika Cote is a Global Employer Brand Partner at Pegasystems. Erika Cote on LinkedIn: https://www.linkedin.com/in/erikacote/ Follow Pega Systems on Instagram: https://www.instagram.com/pegasystems/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Spotify is a worldwide leader in music and audio entertainment, depending on a diverse team of creatives, engineers, data scientists, and more. Learn how they lead with their values to attract top international talent. Jordan Deane is Social Media & Digital Storytelling Specialist, Employer Branding, at Spotify. Jordan Deane on LinkedIn: https://www.linkedin.com/in/jordandeane/ Jobs at Spotify: https://spotifyjobs.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership. Joanna Babiarz is Global Employer Branding Director at Aptiv. Joanna Babiarz on LinkedIn: https://www.linkedin.com/in/joannabucior Jobs at Aptiv: https://jobs.aptiv.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Successful employer brand activation is all about thinking globally for this 352 year-old, progress-driven science and technology company. Chris Dinwiddy is Global Head of Employer Branding and Social Media Recruitment at Merck Group. *Note: This podcast was recorded prior to March 4, 2021 when Merck Group announced their Performance Materials business would be called Electronics. Chris Dinwiddy on LinkedIn: https://www.linkedin.com/in/chris-dinwiddy-7220711 Merck Group online: https://www.merckgroup.com (US) https://www.emdgroup.com Merck Group on LinkedIn: https://www.linkedin.com/company/merck-group/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

One leading HR services provider is attracting tech talent through some strategic employer brand tailored to catch the eyes of this in-demand demographic. Liz Gelb-O’Connor is VP, Global Head Employer Brand & Marketing at ADP. Liz Gelb-O’Connor on LinkedIn: https://www.linkedin.com/in/lizgelboconnor/ ADP’s Tech Careers site: https://tech.adp.com/ Jobs at ADP: https://jobs.adp.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This tech company with French roots has a unique way of framing its EVP—or, as Talend says, its JNSQ, or "je ne sais quoi." Jonathan Hehir is Global People Marketing Manager at Talend. Jonathan Hehir on LinkedIn: https://www.linkedin.com/in/jonathanhehir Careers at Talend: https://www.talend.com/about-us/careers/ Follow @talend and the #teamtalend conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy. Kara Hendrick is Senior Employer Brand Manager at Chewy. Kara Hendrick on LinkedIn: https://www.linkedin.com/in/karahendrick/ Kara on Twitter: http://twitter.com/karatweets Chewy online: https://www.chewy.com/ Follow @lifeatchewy on Instagram and Twitter. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

It’s been a big year at Ball Corporation, which just got its name on a local arena (Ball Arena) and launched a groundbreaking new product (the infinitely recyclable cup)—and an equally big year for its talent acquisition team. Heidi Myers is Director of Global Talent Acquisition at Ball Corporation. Heidi Myers on LinkedIn: https://www.linkedin.com/in/heidipiatt Careers at Ball: https://jobs.ball.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand. Price Peacock is Global Employment Brand Manager at VMware. Price Peacock on LinkedIn: https://www.linkedin.com/in/pricepeacock/ Careers at VMware: https://careers.vmware.com/ Follow the #VMwareLife conversation on LinkedIn and Instagram. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Mary Streetzel is Head of Employer Brand at Google. Mary Streetzel on LinkedIn: https://www.linkedin.com/in/mary-m-streetzel-968a0418/ Careers at Google: https://careers.google.com Follow employer brand at Google on social media at @lifeatgoogle and @googlestudents. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When a business changes, its employer brand must evolve as well, as this professional services brand is learning as it recruits from an increasingly diverse talent pool. Erin Maxin is Global Employer Brand Leader at Ernst & Young. Erin Maxin on LinkedIn: https://www.linkedin.com/in/erinmaxin/ EY online: https://twitter.com/EY_US Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This multinational confectionery, food, and pet care brand takes a strategic approach to employer reputation and brand consistency while cultivating a close-knit, supportive internal culture. Kirsten Bethmann is Global Employer Reputation Lead at Mars, Incorporated. Kirsten Bethmann on LinkedIn: https://www.linkedin.com/in/kirsten-bethmann-786a7669 Mars Careers: http://mars.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

How do you define your employee value proposition and represent a brand authentically when that brand houses multiple companies? You’ll need a strategy as unique as your organization. Shelley Jeffcoat is Director for Employer Brand at LexisNexis Risk Solutions Group. Shelley Jeffcoat on LinkedIn: https://www.linkedin.com/in/shelleyjeffcoat/ LexisNexis online: https://risk.lexisnexis.com/group Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

“Adventure” isn’t just something this cruise line offers its customers. It’s also been the key to the brand’s exceptional success at engaging new and diverse talent. Thea Neal is Talent Marketing Manager at Royal Caribbean Group. Thea Neal on LinkedIn: https://www.linkedin.com/in/nealthea Careers at Royal Caribbean Group: http://rcgcareers.com Royal Caribbean Group online: https://www.royalcaribbeangroup.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

A leading member of Salesforce’s employer brand team shares how this award-winning workplace is embracing inclusivity, talent challenges, and the disruptions of 2020. Chrissy Thornhill is Global Senior Manager of Employer Brand and Recruitment at Salesforce. Chrissy Thornhill on LinkedIn: https://www.linkedin.com/in/chrissythornhill/ Chrissy Thornhill on Twitter: https://www.twitter.com/chrissyglo Follow @SalesforceJobs on Instagram and across social media: https://www.instagram.com/salesforcejobs Connect with Salesforce on LinkedIn: https://www.linkedin.com/company/salesforce/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Entering a new talent market meant new challenges for this tech company’s recruitment marketing team and new opportunities to express its employer brand. Chris Fitzner is Recruitment Marketing Strategist at Appian. Chris Fitzner on LinkedIn: https://www.linkedin.com/in/chris-fitzner Appian online: https://www.appian.com/careers Follow @appianlife on Instagram and elsewhere on social media: https://www.instagram.com/appianlife The Holistic Approach to Employer Branding, with Tricia Goose: https://soundcloud.com/linkhumans/holistic-approach-employer-branding-tricia-goose-appian Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement. Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna. Ashley Cheretes on LinkedIn: https://www.linkedin.com/in/ashleycheretes/ Ashley Cheretes online: https://ashleycheretes.com/ Cigna Careers: http://cigna.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This company in the pets space nurtures its employer brand through employee-generated content and job perks candidates won't find anywhere else—like puppies in the workplace! Dani Kaufman is Manager of Employer Brand and Recruitment Marketing at PetSmart. Dani Kaufman on LinkedIn: https://www.linkedin.com/in/danikaufman Careers at PetSmart: https://careers.petsmart.com/ Follow @LifeatPetSmart on Instagram: https://www.instagram.com/lifeatpetsmart Follow the #LifeatPetSmart conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey is Global Employer Brand Director at Experian. Lena Lotsey on LinkedIn: https://www.linkedin.com/in/lenalotsey Follow @ExperianJobs on Twitter: https://twitter.com/ExperianJobs Follow the #ExperianLife conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact. Thomas Reneau is Employer Brand Specialist at Ritchie Bros. Thomas Reneau on LinkedIn: https://www.linkedin.com/in/thomasreneau Ritchie Bros. online: https://www.rbauction.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement. Briana Daugherty is Employment Brand Specialist at Cox Enterprises. Briana Daugherty on LinkedIn: https://www.linkedin.com/in/brianapr/ Cox Enterprises on LinkedIn: https://www.linkedin.com/company/cox-enterprises/ Follow the #coxbrandadvocate conversation on social media. Resumes by Briana: https://www.resumesbybriana.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco. Kristi Raines on LinkedIn: https://www.linkedin.com/in/kristiraines Careers at Sonoco: https://careers.sonoco.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market. Sean Bestor on LinkedIn: https://www.linkedin.com/in/sean-bestor-61a44627 Careers at Whole Foods Market: https://careers.wholefoodsmarket.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect. Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev Aaron on Twitter: https://twitter.com/kraljev Fisher Investments online: https://www.fisherinvestments.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing. Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook. Marilyn Yee on LinkedIn: https://sg.linkedin.com/in/marilyn-yee “Should I work for a tech company?” https://www.linkedin.com/pulse/should-i-work-tech-company-here-next-10-questions-you-marilyn-yee Klook on LinkedIn: https://www.linkedin.com/company/klook/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture. Hannah is Senior Manager of Employer Brand at HubSpot. Hannah Fleishman on LinkedIn: https://www.linkedin.com/in/hannahfleishman Hannah on Twitter: https://twitter.com/hbfleishman HubSpot Careers: https://uk.linkedin.com/in/simonbarrow Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of of a crisis and massive change, including what employer brand managers must prioritize now in order to thrive. Simon Barrow on LinkedIn: https://uk.linkedin.com/in/simonbarrow Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

As a company already used to remote work, the virtual transition prompted by COVID-19 was less of an adjustment for this cybersecurity brand than it was for many. Nevertheless, they’re continuing to find innovative solutions to employer brand challenges brought on by the socially distant workplace. Emily Van Norden is Director of Talent Brand Marketing and Diversity Lead at CrowdStrike. Emily on LinkedIn: https://www.linkedin.com/in/emilyvannorden CrowdStrike online: https://crowdstrike.com CrowdStrike careers: https://crowdstrike.com/jobs Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

For this consumer goods brand, employer brand and diversity and inclusion aren’t separate initiatives—they work in tandem as vital components of attracting the best employees. Zakiya Nashid is Employer Brand Lead for Unilever North America. Zakiya on LinkedIn: https://www.linkedin.com/in/zakiya-nashid Unilever online: https://www.unileverusa.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

The recruitment challenge for this railway company isn’t brand awareness—it’s attracting the best candidates through storytelling and a compelling employer brand. Phil Catcheside is Head of Recruitment Marketing and Engagement at Network Rail. Phil on LinkedIn: https://uk.linkedin.com/in/pcatcheside Network Rail online: http://www.networkrail.co.uk Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world. Olivia Thompson is a Data Analyst at Link Humans. Olivia on LinkedIn: https://uk.linkedin.com/in/olivia-thompson-a451b2189 Link Humans online: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This financial services company is undergoing major transformations, including a global refresh of its employer brand. Here’s how its employer brand head is leading the way. Kara McLeod is Head of Employer Branding, Asia-Pacific at Allianz. Kara on LinkedIn: https://www.linkedin.com/in/karamcleod1 Allianz online: https://www.allianz.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Periods of change are critical opportunities for employer brand managers to exhibit strong leadership and for brands to clarify their EVPs. These pillars can be your guide. Jörgen Sundberg is Founder and CEO of Link Humans. Jörgen on LinkedIn: https://uk.linkedin.com/in/jorgensundberg Link Humans: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Serving society and turning a profit aren’t mutually exclusive. As this professor of finance uncovered, focusing on purpose helps companies succeed. Alex Edmans is Professor of Finance at London Business School and the author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit. Alex Edmans online: https://alexedmans.com/ Grow the Pie: https://www.growthepie.net/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients. Jörgen on LinkedIn: https://uk.linkedin.com/in/jorgensundberg Andy on LinkedIn: https://www.linkedin.com/in/andypartridge/ Link Humans: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

To catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates. Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom. Connect with Sarah: https://de.linkedin.com/in/sarahdovlo Careers at Deutsche Telekom: https://www.telekom.com/en/careers Watch the #IWILLNOTSTOP video: https://youtu.be/KQ-2t10ZzB4 Follow the #iwillnotstop conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Where do you start when leveling up your employer branding? An experienced employer brand leader shares the strategies, tools, and skills that can make a difference. Sara Balaban is Employer Brand & Talent Operations Lead at Geller & Company. Connect with Sara: https://www.linkedin.com/in/balabansara Follow Sara on Twitter: https://twitter.com/Sara_Balaban11 Geller & Company online: https://www.gellerco.com Geller & Company on LinkedIn: https://www.linkedin.com/company/geller-&-company Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Years of experience have shown this employer brand manager just how vital human storytelling can be in boosting your content’s relevance, reach, and efficacy. Debra Luna is Employer Brand Manager at Paychex. Connect with Debra: https://www.linkedin.com/in/debraluna Paychex online: https://www.paychex.com Careers at Paychex: https://www.paychex.com/careers Follow Paychex on Twitter: https://twitter.com/paychex https://twitter.com/paychexcareers Culture: Unfiltered Podcast: https://insidepaychex.podbean.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Allowing your employees to speak for themselves can be one of your most powerful tools when building a compelling EVP, as this telecommunications company knows well. Alannah Green is Employer Brand Consultant at Optus. Connect with Alannah: https://au.linkedin.com/in/alannahgreen Connect with Optus: https://www.linkedin.com/company/optus Follow the #optuslife conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

How do you uphold the pillars of your employer brand as a multinational company? For the world's largest snacking brand, it's all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International. Connect with Jennifer: https://uk.linkedin.com/in/jennifercandee Jennifer on Twitter: https://twitter.com/jennifercandee Connect with Mondelēz International: https://uk.linkedin.com/company/mondelezinternational Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Squaring off against high demand, retention challenges, and reputation management are all part of the talent attraction game for this education and childcare provider. Derek Johnson is Talent Attraction Manager at KinderCare Education. Connect with Derek on Twitter: https://twitter.com/503recruiter KinderCare Education online: https://www.kcecareers.com Talent Brand Alliance: https://www.talentbrand.org Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Filling 100,000 seasonal positions—and winning that talent back the following year—demands a compelling employer brand. Here’s how this leading tax prep company does it. Danielle Hilton is Recruitment Marketing Manager at H&R Block. Connect with Danielle: https://www.linkedin.com/in/daniellehilton H&R Block online: https://www.hrblock.com H&R Block on LinkedIn: https://www.linkedin.com/company/h&r-block Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

If your organization hasn't yet grasped the importance of employer brand (or views it as just another marketing campaign), it's time for a shift in perspective. Tammy Myrick is Director of Marketing, People, and Culture at Cone Health. Connect with Tammy: https://www.linkedin.com/in/tammy-myrick Cone Health online: https://www.conehealth.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This established tech consultancy is differentiating itself from its younger competitors by crafting the most personal EVP possible to reach both local and global talent. Anouska Ramsay is Group Talent Director at Capgemini. Connect with Anouska: https://uk.linkedin.com/in/anouska-ramsay Capgemini online: https://capgemini.com Follow the #lifeatcapgemini and #loveyourcareer conversations on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This global biotech company stands out in a competitive industry by prioritizing authenticity—saying no to impersonal stock photography and "vanilla" social media advocacy. Tammy Embry is a Global Employer Brand and Recruitment Marketing Strategist at Amgen. Connect with Tammy: https://www.linkedin.com/in/tammydeanembry Connect with Amgen on social media at @amgencareers. Follow the #lifeatamgen and #amgencareers conversations on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This retail brand's employer brand strategy excels when it foregrounds employee voices, providing tools and platforms for telling their own stories. Rachel Kennedy is Recruiting Manager at The Container Store. Connect with Rachel: https://www.linkedin.com/in/rachelkingkennedy Connect with The Container Store: https://www.linkedin.com/company/the-container-store The Container Store online: https://www.containerstore.com Follow the #uncontainablecareers conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Learn why Philips' employer brand strategy is thriving thanks to its highly personal approach to storytelling, innovative content, and strong EVP. Dominique Mallion is the Global Content Marketing Strategist & Producer at Philips. Connect with Dominique: https://uk.linkedin.com/in/dominiquemallion Philips: https://www.philips.com The Spark Podcast: https://www.philips.com/a-w/careers/the-spark-podcast Employer Brand Management Awards: https://www.employerbrandmanagementawards.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When your business is connecting customers with their next home, attracting purpose-driven talent with your employer brand is critical. Sarah Staley is Head of Employer Brand and Culture at Realtor.com. Connect with Sarah: https://www.linkedin.com/in/sarah-staley-aa7b643 @SKStaley on Twitter: https://twitter.com/SKStaley Realtor.com: https://www.realtor.com Follow the #RDCLife conversation online. Employer Brand Management Awards: https://www.employerbrandmanagementawards.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

LinkedIn is expanding jobseekers' access to employers by helping companies reassess where they look for talent and promoting a skill-centric approach. Jon Addison is the Head of Talent Solutions, EMEA Enterprise at LinkedIn. Connect with Jon: https://uk.linkedin.com/in/jon-addison-3399175 LinkedIn: http://linkedin.com Employer Brand Management Awards: https://www.employerbrandmanagementawards.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Staying competitive within an international talent pool is no small feat for global brands. Learn how this telecommunications company handles strategy, advocacy, and internal communication. Jona Gjini is the Global Employer Brand Lead at Vodafone. Connect with Jona: https://uk.linkedin.com/in/jonagjini Follow the #vodafonelife conversation online. Speechmark: https://gigalife.vodafone.com/speechmark-podcast-transformation-connectivity Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Here’s how one employer and talent branding team in the well-being and health space attracts and retains the best talent by showcasing its exceptional culture. Grant Policar is the Employer and Talent Branding Lead at Rally Health. Connect with Grant: https://www.linkedin.com/in/grant-policar-14521313b Rally Health online: https://rallyhealth.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

For this chemicals company, cultivating a strong EVP means prioritizing good chemistry among both its products and its people. Anne McCarthy is Global Director of Talent Acquisition & Employer Branding at Evonik. Connect with Anne: https://www.linkedin.com/in/annemccarthy Evonik Careers online: https://careers.evonik.com Explore @evonikofficial on Instagram: https://www.instagram.com/evonikofficial Follow the #humanchemistry conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Attracting talent to a region—in this case, Ottawa—rather than an individual company requires a unique approach and special attention to your region’s strengths, international reputation, and potential. Natalie MacArthur is Director of Talent Attraction at Invest Ottawa. Connect with Natalie: https://www.linkedin.com/in/natalie-macarthur-3765235 Attracting and Retaining Top Tech Talent in Canada’s Capital: https://www.linkedin.com/pulse/attracting-retaining-top-tech-talent-canadas-capital-macarthur/ Invest Ottawa: http://workinottawa.ca/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking to an American health care company, quite a big one, and we get to learn how they work their brand story into their talent attraction efforts. Kerry Noone is Director of Health Recruitment Marketing and Advertising at CVS. Connect with Kerry: https://www.linkedin.com/in/kerrynoone/ CVS careers site: https://jobs.cvshealth.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking to a global sports technology and entertainment company and learn how they are using technology and other strategies to attract the best talent in the highly competitive tech arena. Jason Jones is the Recruitment Marketing Specialist at DraftKings. Connect with Jason: https://www.linkedin.com/in/jasonhjones/ DraftKings Careers: https://careers.draftkings.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This week we are speaking to a veteran in our industry who will be sharing a lot of tips and a couple of pitfalls as well from his years of running big scale employer brand programs. Johnny Torrance Nesbitt is a Global Talent Acquisition & Employer Branding Leader Follow Johnny: https://twitter.com/JohnnyTorrNesbi Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we speak with an Australian company in the telecommunications space, and we learn how they use LinkedIn very effectively to spread their employer value proposition and employer branding messages. Jaclyn Majarich is the Employer Brand Manager at Optus. Connect with Jaclyn: https://www.linkedin.com/in/jaclynmajarich/ Optus Careers Site: https://www.optus.com.au/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking to a professional services firm with over 300,000 employees and will learn about talent challenges, strategy, EVP metrics, and more. Liane Bilicki is the Group Brand Director - Recruitment Brand at Deloitte. Connect with Liane: https://www.linkedin.com/in/liane-bilicki-95181411/ Careers at Deloitte (US site): https://jobs2.deloitte.com/us/en/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we talk with one of the largest corporations in the world about some of the challenges they need to overcome while operating in regions like the Middle East and Africa in terms of technology adoption, culture and talent attraction. James McFadzean is a Regional Recruitment Marketing & Employer Brand Manager at Nestlé. Connect with James: https://www.linkedin.com/in/james-mcfadzean-evp Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are chatting to an east coast tech company which takes a holistic approach to employer brand, a very people-oriented organization from top to bottom. Tricia Goose is the Recruitment Marketing Strategist at Appian Corporation. Connect with Tricia: https://www.linkedin.com/in/patriciagoose/ Careers at Appian: https://www.appian.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Are you struggling with nursing talent? Today we talk with a community hospital which is part of a large-scale healthcare system. We'll learn about their Employer Value Proposition and their best talent attraction strategies. Theresa Mazzaro is a Senior Talent Acquisition Specialist at Suburban Hospital (part of the Johns Hopkins Healthcare System). Connect with Theresa: https://www.linkedin.com/in/theresamazzaro/ Learn more about the National Association of Health Care Recruitment (NAHCR) https://www.nahcr.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are speaking to a company from Camden Town, North London. We will learn how the city history and its culture have a significant influence on the way they do Employer Branding and EVP. Claire Anderson is Head of People at Camden Town Brewery Connect with Claire: https://www.linkedin.com/in/claireanderson4 Jobs at Camden Town Brewery: https://www.camdentownbrewery.com/jobs Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we speak with a Talent Attraction veteran in the United States. She is going to share some of her insights, trends, patterns, and thoughts about the future of Employer Branding. Allison Dunsmore is a Sr. Analyst - Talent Attraction & Employer Brand at American Airlines. Connect with Allison: https://www.linkedin.com/in/allisondunsmore/ https://www.instagram.com/alliepup/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking to a company that operates with over 93,000 employees around the globe, has a median employee tenure of 10 years, and launches approximately 1,000 new products each year. Kyle Thompson is the People & Culture Marketing and Communications Manager at 3M. 3M Careers: https://www.3m.com/3M/en_JM/careers-jm/working-at-3m/ Connect with Kyle: https://www.linkedin.com/in/kyle-thompson-897b94a1/ https://twitter.com/kyledthompson Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Where do you get your news fix daily? Have you ever consider working for a news organization? Today we speak with an American global leader in this space and will learn about their approach to Employer Brand and Talent Attraction. Austin Graff is the Marketing and Acquisition Manager at The Washington Post. Learn more about The Washington Post career opportunities: https://jobs.washingtonpost.com/ Connect with Austin: https://www.linkedin.com/in/austinkgraff https://twitter.com/austinkgraff?lang=en Travel tips articles: https://www.washingtonpost.com/people/austin-graff/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are chatting with a large chemical products company about talent attraction and what they do to overcome common challenges that arise while implementing employer branding strategies. Kate Klingman is the Employer Branding Strategist at BASF - North America Learn more about BASF: https://www.basf.com/us/en/careers.html Connect with Kate: https://www.linkedin.com/in/kateklingman https://twitter.com/katievits24 Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we speak with one of the largest travel agency groups who has taken a slightly different approach developing and activating their EVP internally and externally. Dario Paolini is Head of Employer Brand at Flight Centre Travel Group Learn more about Flight Center Careers: http://www.fctgl.com/careers/ Connect with Dario: https://au.linkedin.com/in/dariopaolini https://twitter.com/dario_paolini Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today our guest talks about how to prepare your organization to attract, and develop talent in a context where people has longer life expectancy than prior generations and technology has changed how we perceive work-life balance. Emma Birchall is a Director at Hot Spots Movement. Learn more about Hot Spots Movement: https://www.hotspotsmovement.com/ Connect with Emma: https://twitter.com/emmabirchall27 https://www.linkedin.com/in/emmabirchall Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are chatting about definitions, trends, challenges, and resources with Bryan Chaney and Will Staney of Talent Brand Alliance. Bryan Chaney is the Talent Branding and Attraction Strategist at Indeed and Co-Founder of Talent Brand Alliance. William Staney is the Founder of Proactive Talent Agency and Co-Founder of Talent Brand Alliance. Learn more about the Talent Brand Summit - London https://www.talentbrand.org/summit-london-agenda Connect with Bryan: https://www.linkedin.com/in/talentbrand/ Connect with William: https://www.linkedin.com/in/willstaney/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are speaking with a global company with over 40,000 employees, and we will learn how they are implementing an employer brand strategy in the United States. Tanya McNabb is Head of HR Communications, U.S. & Canada at Continental and Ally Brown is a Senior Employer Branding Specialist at Continental. Learn more about Continental: https://www.continental.com/careers/us Connect with Tanya: https://www.linkedin.com/in/tanya-mcnabb/ Connect with Ally: https://www.linkedin.com/in/alisonbrown4/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking to the world's largest and fastest growing salon brand with over four thousand salons throughout USA and Canada. Jared Nypen is the Vice President of Talent at Great Clips. Great Clips careers site: https://jobs.greatclips.com/ Connect with Jared: https://www.linkedin.com/in/jarednypen Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are speaking to a medical device company shifting its talent focus towards technology. Tennille Folk is the Director of Talent Attraction at Stryker. Lear more about Stryker: https://careers.stryker.com/ Connect with Tennille: https://www.linkedin.com/in/tennillefolk https://twitter.com/tennillefolk Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we’re talking to a financial institution that has implemented EVP across many countries focusing on understanding the challenges and opportunities of the digital world. Ted Meulenkamp is the Director of Global Employer Branding & Talent Acquisition at Banco Santander. Connect with Ted: https://www.linkedin.com/in/tedmeulenkamp/ https://twitter.com/tedmeulenkamp Articles - How to develop a glocal EVP: https://www.linkedin.com/in/tedmeulenkamp/detail/recent-activity/posts/ Learn more about Banco Santader job opportunities: https://jobs.santanderbank.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we speak with a broadcasting media company that has recently gone through an EVP strategy refresh. Sophie Holmes is the Interim Head of Employer Brand & Attraction at Sky UK. Connect with Sophie: https://www.linkedin.com/in/sophie-holmes-97917824 Learn more about Sky Careers: https://careers.sky.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking to a health tech company offering on-demand healthcare concierge for employers, health plans, and health systems. Brandon Linn is the Program Manager, Talent Management & Development at Accolade, his responsibilities include employee engagement, talent branding, career development, and innovation spaces. Accolade Careers https://www.accolade.com/careers/ Connect with Brandon: https://www.linkedin.com/in/brandonlinn Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we're talking to a professional services firm that’s built its employer brand from the inside by promoting authenticity, transparency, diversity inclusion, and culture. Erik Rivas is the Employer Brand Manager at Grant Thornton UK. Connect with Erik: www.linkedin.com/in/erikrivas/ Learn more about Grant Thornton: www.grantthornton.com/careers.aspx Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we’re speaking with a B2B tech company that's been doing employer branding for years before most organizations were concerned with employer reputation. Shannon Allen and Allison Bonner Bogart talk about their experience with EVP and recruitment efforts at SAS. Shannon Allen is the Head of Global Branding and HR Communications at SAS. Allison Bonner Bogart is part of the Global Lead Team for Employer Branding and Recruitment Efforts at SAS. Learn more about SAS https://www.linkedin.com/company/sas/ https://www.sas.com/careers https://www.sas.com/culture Follow Shannon https://www.linkedin.com/in/shannon-allen-a0a30177/ Follow Allison https://www.linkedin.com/in/allison-bonner-bogart https://twitter.com/Allison_Bogart_ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

How do you attract talent to an organization known primarily as a job search engine? Today we interview Paul Wolfe, SVP of Global Human Resources and responsible for all things HR and employee-related at Indeed. Claim your Indeed company page: https://www.indeed.com/hire/company-pages Connect with Indeed: https://twitter.com/insideindeed Connect with Paul: https://twitter.com/PWolfe67 Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we have a very interesting and dynamic interview with Ariel Jolo, Global Employer Brand Manager for Medallia, an enterprise customer feedback management software platform that attracts talent by promoting culture, authenticity, and diversity. Connect with Ariel: https://ar.linkedin.com/in/ajolo Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking with a global leader in connected car technology, lifestyle audio, innovation design, and analytics. We will learn how this company has figured out an Employee Value Proposition (EVP) that will be launching across no less than 30 countries. Kumari Williams is the Director of Talent Acquisition and Employer Branding for Harman International. Her team is pushing the message of global mobility, positive mindset, and innovative thinking as a magnet to attract candidates. Connect with Kumari: https://www.linkedin.com/in/kumariwilliams Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

The Employer Branding Podcast - Episode 199 Building Brands People Want to Work For with Ellen Kapoor "At the end of the day, there is only one brand". Yep, you've heard it before - but how do you actually do it? Today we are learning from a company with 50,000 people and operating under 87 brands. How do you keep the trains running smoothly in an organization that expansive? In this interview, we’ll learn how to create the best strategies to make that possible. Ellen Kapoor is the Director of Talent Acquisition & Leadership Development at ITW, her role involves developing the areas of Employment Brand, Technology on Talent Acquisition and College Recruitment. Connect with Ellen: https://www.linkedin.com/in/ellenkapoor Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we’re going to talk about creating an EVP - the DIY (do it yourself) approach. At the time of this interview, Susannah Sack was leading employer branding and recruitment marketing at the Johns Hopkins University Applied Physics Laboratory (APL). Connect with Susannah: https://www.linkedin.com/in/susannahsack/ Susannah's article: https://rallyrecruitmentmarketing.com/2019/01/define-your-employee-value-proposition/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co

The public eye has recently cast a spotlight on company culture, leaving several companies wondering: how do you strike a balance between building a healthy culture that keeps employees happy and making sure that the company can continue to strive for its business goals? Course Hero is one company who is doing just that - navigating the way to a better culture and business success through a People team – a team dedicated to helping employees get the most out of the company by giving it nothing but their best effort. Sue Olson leads the People Operations and Talent Acquisition teams at Course Hero. She specializes in building high-performance teams in high-growth organizations, with an emphasis on corporate culture and engagement. She likes to focus on volunteering, mentorship (especially of professional women), diversity, and inclusion. Course Hero Careers: https://www.coursehero.com/jobs/ Sue on LinkedIn: https://www.linkedin.com/in/sueolson1/ Subscribe to this podcast: https://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co Thank you for tuning in!

This week we’re chatting with a large American bank that has been in the news a fair bit over the last few years. Today, we'll find out how they do employer branding from Aaron Kraljev, VP - Employer Brand & Candidate Advocacy at Wells Fargo. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev/ Wells Fargo careers: https://www.wellsfargo.com/careers/ Workplace Innovation & Technology at America's Top 10 Banks: https://linkhumans.com/innovation-technology-10-us-banks/ The Employer Brand Index: https://employerbrandindex.co Subscribe to this podcast: https://employerbrandingpodcast.com Thanks for tuning in!

Today we’re talking to a tech company doing some very interesting things in HR and employer brand. Curious? Perfect, that’s what they’re all about! Becky Cantieri joined SurveyMonkey in September 2011 and drives its candidate and employee experience. Previously, she spent over 11 years at Yahoo! in various HR leadership roles. In this chat, we discuss curiosity, feedback, IPOs, the collective noun for monkeys and much more. SurveyMonkey Careers: https://www.surveymonkey.com/mp/jobs/ SurveyMonkey Engage (HR product): https://www.surveymonkey.com/engage/ Subscribe to this podcast: https://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co Thank you for tuning in!

Today we’re going to attempt that age-old question causing sleepless nights across the world. Does recruitment marketing belong in talent acquisition or in marketing/communications? There are many schools of thought on this topic, we’re going to speak to someone that has been there, done that, got the t-shirt, wrote the article and did the podcast interview. Kathleen Back is a Candidate Attraction Manager at NCR, partnering with peers across the Corporate Marketing & Public Affairs team, responsible for all aspects of enterprise-wide candidate marketing initiatives. She also partners with the Talent Acquisition Leadership Team to enable them to find and hire top talent for NCR. Subscribe to this podcast: https://employerbrandingpodcast.com Kathleen on LinkedIn: https://www.linkedin.com/in/kathleenback/ Kathleen's article: https://rallyrecruitmentmarketing.com/2018/11/should-recruitment-marketing-sit-under-marketing-or-talent-acquisition/ The Employer Brand Index: https://employerbrandindex.co Thank you for tuning in!

Today we’re talking to an American wireless voice and data provider that you have probably heard of. Is it a blessing or a challenge to be a well-known consumer brand when it comes to employer branding? Depends on how you deal with it. We're speaking to Tisha Leslie, Director of Employer Brand at T-Mobile US. In this interview, she shares why the objective of T-Mobile's employer brand is to "make it obvious", what the give-get of working at the company is, how she partners with lots of teams inside the business for activation, and why research is the most important element to employer brand management. Tisha on LinkedIn: https://www.linkedin.com/in/tishaleslie/ T-Mobile Careers: https://tmobile.careers/ Measuring Employer Brand, the Complete Guide: http://linkhumans.com/measuring-employer-brand-guide/ The Employer Brand Index: http://employerbrandindex.co Thanks for tuning in!

Today we’re talking to an American financial services company that’s based its employer brand on storytelling, life-cycle mapping, being present and authenticity by showcasing its people in the stream of content. Just wait till you hear about the casting calls! Riana Maus is a Communication Brand Specialist and helps manage UMB's employer brand messaging and recruitment marketing. She's a story-teller, a social media advocate and a writer. Her role involves website building, generating social content, targeted communications, event assistance and much more. Riana's goal is to drive potential candidates to UMB's platforms and engage with current associates. Subscribe to this podcast: https://employerbrandingpodcast.com Riana on LinkedIn: https://www.linkedin.com/in/rianamaus/ UMB careers: https://www.umb.com/personal/aboutumb/careers The Complete Guide to Measuring Employer Brand: https://linkhumans.com/measuring-employer-brand-guide/ The Employer Brand Index: https://employerbrandindex.co Thanks for tuning in!

Today we’re speaking to a tech company in the travel industry, which surely makes for interesting subject matter in terms of employer branding. But how do they do it? Kayla Chance is the Employer Brand Digital Media Specialist at HomeAway, a world leader in the vacation rental industry, where you can book beach houses, cabins and condos with more than two million places to stay in 190 countries. Kayla on LinkedIn: https://www.linkedin.com/in/kaylachance/ HomeAway careers: https://www.homeaway.com/careers The Employer Brand Index: https://employerbrandindex.co Link Humans on Instagram: https://instagram.com/linkhumans Thanks for tuning in!

How do you do employer branding when you’re the only recruiter or talent person in your company? Today we can speak to a digital services company to learn more. Bottle Rocket is one of the world’s premier mobile development firms, responsible for designing and building apps. Some of its clients include National Geographic, BET, A&E and the studio is also a multiple Apple Hall of Fame award winner. We had a chat with Julian Placino who is Senior Recruiting Lead at Bottle Rocket and oversees talent acquisition at the firm. He quickly found out that he wasn’t the only person in the company who was recruiting for the company so added his expertise to give the process some structure. Julian on LinkedIn: https://www.linkedin.com/in/julianplacino/ Bottle Rocket careers: https://www.bottlerocketstudios.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co Thanks for tuning in!

EDF Energy is one of the UK’s largest energy companies and the largest producer of low-carbon electricity, producing around one-sixth of the nation's electricity from its nuclear power stations, wind farms and coal & gas power plants. Neil Daly is Employer Brand & EVP Manager, accountable for defining and promoting EDF Energy's internal & external reputation and image as an employer and a place to work. In this interview, we learn what the overall employer brand strategy is of the company, what the EVP consists of and how it's activated, how EDF Energy measures success and finally, Neil shares his top EB tips. Neil on LinkedIn: https://www.linkedin.com/in/neildalyedfenergy/ EDF Energy Careers: https://www.edfenergy.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Thanks for listening!

This week we’re talking to an American supermarket chain that specializes in selling organic products. It has some 500 stores in North America and the United Kingdom, most of us have experienced it as consumers, but what about the employee experience? We'll hear all about it from Andres Traslavina who is Director of Global Recruiting at Whole Foods Market. Be sure to subscribe to this podcast: https://employerbrandingpodcast.com Whole Foods Market Careers: https://joinwholefoods.com Connect with Andres: https://www.linkedin.com/in/traslavina/ The Employer Brand Index: https://employerbrandindex.co Got questions? Ping us info@linkhumans.com

This week we’re talking to an employer branding pioneer inside a growing tech company. We'll learn why making the marketing department your best friend is key to a successful employer brand function. Plenty of useful tips & tricks in this episode from Ben Hutchings, Senior Talent Partner and Employer Branding Specialist at digital identity management company ForgeRock. Ben on LinkedIn: https://www.linkedin.com/in/ben-hutchings/ ForgeRock Careers https://www.forgerock.com/about-us/careers Subscribe: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Got questions? Feel free to email info@linkhumans.com

Today we're speaking with Alex Her, currently working at Informatica. Alex provides employer branding, marketing and solutions for Informatica's worldwide recruitment needs for Tech, Sales, Client Services, Product, and Marketing. He strives to provide innovative solutions, top notch content marketing, game changing employer branding and recruitment marketing strategies, while providing the highest level of service. Alex on LinkedIn: https://www.linkedin.com/in/alexher/ Informatica careers: https://informatica.gr8people.com/ Show-notes: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Got questions? Feel free to email info@linkhumans.com

Do you value values? How about values such as: - Open company, no bullshit - Build with heart and balance - Don’t #@!% the customer Devin Rogozinski is Head of Talent Marketing at Atlassian, in this interview we learn how the global tech company does employer branding based on a strong set of values. Devin on LinkedIn: https://www.linkedin.com/in/devinrogozinski/ Atlassian values: https://www.atlassian.com/company/values Show-notes: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Got questions? Feel free to email info@linkhumans.com

How do you attract & retain talent for a specialist role that is threatened by the march of the robots and one that is probably not the first career that springs to mind for millennials? Jason Crowell is the Recruiting and Retention Manager at Brady Trucking in Colorado. In this episode, he shares how they sell the experience to prospective talent. Connect with Jason: https://www.linkedin.com/in/jasoncrowell/ Follow this podcast: http://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co Learn more about Link Humans: https://linkhumans.com

Today we’re heading to the emerald isle and speaking to one of the Big 4 accounting firms. How do you balance being a global enviable employer with local talent challenges? All shall be revealed in today’s episode with Caroline McAniff, Head of Recruitment and Employer Branding at EY Ireland. Employer Branding Academy Course: http://bit.ly/2KXF8oo [15% discount with promo code: linkhumans] Caroline on LinkedIn: https://www.linkedin.com/in/carolinemcaniff/ Episode show-notes: https://employerbrandingpodcast.com

Today we’re speaking to an American department store chain founded in 1858 in Cincinnati Ohio. How do they manage employer branding? All shall be revealed in this interview with James Marable who is Manager, Employer Brand at Macy's. James on LinkedIn: https://www.linkedin.com/in/jmarable3/ Macy's Jobs: https://www.macysjobs.com/ Episode show-notes: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Webinar Replay: How Employee Referrals Can ​​​​​​​Boost Your Employer Brand http://bit.ly/EBReferralsWebinar

Today we’re speaking to one of the biggest law firms in the world, we’ll learn how they take a federal approach to employer branding and even have an internal score for maturity. Tarek Dawas is Global Head of Resourcing at Allen & Overy in London and in this episode he shares how the firm operates, what the culture is like, what talent challenges they have and how employer brand fits into it all. Tarek on LinkedIn: https://www.linkedin.com/in/tdawas/ Allen & Overy: http://www.allenovery.com/ Episode show-notes: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Webinar: How Employee Referrals Can ​​​​​​​Boost Your Employer Brand http://bit.ly/EBReferralsWebinar Employer Branding Academy Autumn 2018: http://bit.ly/2KXF8oo [For a 15% discount, use promo code: linkhumans]

Does the world need another employer review site? Perhaps if it's tailored to a specific audience. Romy Newman is the co-founder and President of Fairygodboss, the largest online career community for women. Fairygodboss has helped millions of women get career advice, job reviews and support from other women and works with top employers (like Apple, Bank of America, General Motors and Salesforce, among others) who care about gender equality. Connect with Romy on LinkedIn: https://www.linkedin.com/in/romynewman/ Check out Fairygodboss: https://fairygodboss.com/ Subscribe to this podcast: https://employerbrandingpodcast.co The latest Link Humans newsletter: https://mailchi.mp/linkhumans/evp-taglines

How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hiring; Human Resources Division at the FBI and is responsible for everyone coming into the bureau. Show notes: http://employerbrandingpodcast.com The career site of the FBI: https://www.fbijobs.gov Connect with Peter: https://www.linkedin.com/in/petersursi The Employer Brand Index: https://employerbrandindex.co Learn more about Link Humans: https://linkhumans.com

How Leadership Brand Affects Talent Attraction, with Morgan Hoogvelt by Jorgen Sundberg

What's the secret sauce behind the enviable employer brand of Southwest Airlines? We'll get the answers in this week's interviews. Shari Conaway is the People Director at the company. A servant leader and HR professional in the airline industry for over 20 years, her job is focused on supporting the team members of Southwest. Show-notes will be available at: https://employerbrandingpodcast.com Connect with Shari on LinkedIn: https://www.linkedin.com/in/shari-perez-conaway-3270184/ Fly your bags for free? https://www.southwest.com/ Check out your company's Employer Brand Index: https://employerbrandindex.co

What's hot and what's not in terms of campus recruitment? Today we'll find out, with the expertise of Nicole Dorskind, who is leading the ThirtyThree business in North America. ThirtyThree is an international communications consultancy that works with some of the world’s most renown brands. Nicole is a strategic leader with a global understanding of how corporate strategy and people strategy connect to deliver better business performance. Connect with Nicole on LinkedIn: https://www.linkedin.com/in/nicole-dorskind-91620017/ BOOK: Employee Advocacy: The Ultimate Handbook: https://www.amazon.com/Employee-Advocacy-Ultimate-Handbook-should-ebook/dp/B073JNDF2D/ Learn more about The Employer Brand Index: https://employerbrandindex.co Sign up to the Link Humans newsletter: https://linkhumans.com

Subscribe to this podcast: https://employerbrandingpodcast.com Connect with Rayanne on LinkedIn: https://www.linkedin.com/in/rayannethorn/ HR Latte Podcast: https://twitter.com/hrlatte Check out the Employer Brand Index: https://employerbrandindex.co

Ever heard of the power of storytelling? Of course you have. Want to know how to apply effective storytelling to employer branding and/or recruitment marketing? Congrats, you’ve tuned in to the right episode. Lauryn Sargent is a founder at Stories Incorporated, a company that is half story consultancy and half creative studio. She has been a co-creator of a company currently working with best-in-class and emerging employer brands like Dell and EliteSEM. Show-notes will be available at: https://employerbrandingpodcast.com Connect with Lauryn on LinkedIn: https://www.linkedin.com/in/laurynsargent/ Stories, Inc: https://storiesincorporated.com/ The Secret to Boosting Employer Brand with Predictive Hiring [Webinar Replay]: http://bit.ly/EBHiringWebinar Learn more about The Employer Brand Index: https://employerbrandindex.co

Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry's, Dermalogica, Dollar Shave Club, Dove, Hellmann's, Knorr, Lipton, and Magnum. But what about the employer brand? Anuradha Razdan is Vice President HR, Home Care and Head of Global Talent Attraction and Employer Brand at Unilever. In this interview, she talks us through the culture and purpose of the company, and about how they recently developed and launched a new EVP. New EVP video: https://www.linkedin.com/feed/update/urn:li:activity:6410069081399001088/ Unilever Careers: https://www.unilever.com/careers/ Full show notes are available at: https://linkhumans.com/unilever/ Check out the Employer Brand Index here: https://employerbrandindex.co Subscribe to the Employer Branding Podcast: https://employerbrandingpodcast.com

According to McKinsey, 90% of major brands are making it a top priority to focus on branded customer experiences as their main differentiator. Hence it makes sense that the focus includes the quality of the branded candidate experience as well. Russell Miyaki is Senior Vice President, Global Creative Director at TMP Worldwide in New York. In this episode, he gives us the full scoop on branded candidate journeys. Connect with Russell on LinkedIn: https://www.linkedin.com/in/russellmiyaki/ WEBINAR: The Secret to Boosting Your Employer Brand with Predictive Hiring, feat. Kristen Hamilton of Koru, July 25th at 12 noon EDT, sign up now ==> http://bit.ly/EBHiringWebinar BOOK: Employee Advocacy: The Ultimate Handbook: https://www.amazon.com/Employee-Advocacy-Ultimate-Handbook-should-ebook/dp/B073JNDF2D/ Learn more about The Employer Brand Index: https://employerbrandindex.co Sign up to the Link Humans newsletter: https://linkhumans.com

Creating employer brand films is costly and the lifespan of videos are not what they used to be. Hence today we’re going to chat about user-generated video content. Alykhan Rehmatullah is the CEO & Co-Founder of Altru, a mobile-first platform that allows candidates to engage directly with a company's employees, allowing employees to share their firsthand perspectives through short-form video. Learn more about Altru: https://altrulabs.com Connect with Alykhan on LinkedIn: https://www.linkedin.com/in/alykhan-rehmatullah-5658ba40/ Podcast show-notes: https://employerbrandingpodcast.com Employee Advocacy: The Ultimate Handbook FREE on Amazon until Friday: https://www.amazon.com/Employee-Advocacy-Ultimate-Handbook-should-ebook/dp/B073JNDF2D/

This week, we’re chatting with an American global aerospace, defense, security and advanced technologies company with worldwide interests. Charlotte Jones leads Talent Attraction and Employee Engagement Strategies at Lockheed Martin, in this episode she talks about how the company works with employer brand and recruitment marketing. Show-notes will be available at https://employerbrandingpodcast.com Check out Lockheed Martin Careers: https://www.lockheedmartinjobs.com/ Connect with Charlotte: https://www.linkedin.com/in/charlotteejones/ How to Measure the ROI on Employer Brand (webinar replay): https://bit.ly/MeasureROIofEB The Employer Brand Index: https://employerbrandindex.co Employer Branding Podcast LinkedIn Group: https://www.linkedin.com/groups/3984352

In this week's episode, we’re going to chat about Diversity & Inclusion, a hugely important topic, and how it impacts your organization’s employer brand. Tayo Rockson is the CEO of UYD Management, a strategic leadership and consulting firm that helps corporations improve their bottom line by incorporating diversity, inclusion and social justice strategies. The company helps leaders, organizations, and communities focus on the issues that matter most – locally, globally, and financially. Connect with Tayo: https://www.linkedin.com/in/tayorockson/ UYD Management: http://uydmanagement.com/ Show-notes will be available at https://employerbrandingpodcast.com Diversity & Inclusion at America's Top 10 Tech Companies: https://linkhumans.com/diversity-inclusion-tech-companies/ The Employer Brand Index: https://employerbrandindex.co

Today we’re going to chat with a growing tech company battling it out over talent with the usual behemoths. Lots of tips on how to go about winning as a challenger brand today. Chris McMahon is the Vice President, People & Culture at Turbonomic. He is a people strategist that enables energetic cultures at high growth Boston area companies such as Turbonomic, Vistaprint, Endeca and 170 Systems. Passionate about hiring and developing great talent and leadership across the globe for Turbonomic as it continues its path of hypergrowth. Justin Graci is the Marketing Manager, Corporate & Talent Brand at Turbonomic. As brand marketing manager, he's in charge of developing digital strategies and communications that help support the corporate brand and how Turbonomic is perceived by customers, partners and candidates. Working cross-functionally with almost every team within the org, he's the storyteller evangelizing what the company does best. Connect with Chris: https://www.linkedin.com/in/chris-mcmahon-2b3359/ Connect with Justin: https://www.linkedin.com/in/jgraci/ Show-notes will be available at https://employerbrandingpodcast.com WEBINAR: How to Measure the ROI of Employer Branding, June 27th 11am EST/4pm UK: http://bit.ly/MeasureROIofEB

Today we’re going to chat with a global insurance company based in London that can trace its history back to 1696. Does this heritage help when trying to attract and retain the same tech talent as everyone else? We’ll find out. Jonny Briggs is Group Head, Talent Acquisition at Aviva, as well as a judge of the Employer Brand Management Awards. Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonathan-briggs-a909a46/ Show-notes will be available at https://employerbrandingpodcast.com WEBINAR: How to Measure the ROI of Employer Branding, June 27th 11am EST/4pm UK: http://bit.ly/MeasureROIofEB Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

This week we're discussing how to bring recruitment and marketing together to lead the future of talent acquisition. Lori Sylvia is the Founder & CEO of Rally Recruitment Marketing, a new online community forum where the best ideas in recruitment marketing are learned and shared. Rally mentors include our friends Ben Gledhill, Adam Glassman, Debbie Celado, Jared Nypen, Lane Sutton, Shaunda ZIlich, Audra Knight and many more. Connect with Lori on LinkedIn: https://www.linkedin.com/in/lorisylvia/ Check out Rally Recruitment Marketing: https://rallyrecruitmentmarketing.com Show-notes will be available at https://employerbrandingpodcast.com Latest Link Humans newsletter: https://mailchi.mp/linkhumans/measure-roi-employer-brand Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today we’re talking to a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. James Ellis is the Global Head of Employment Brand at Groupon. He is responsible for the global employer brand and its activation across all digital channels. Connect with James on LinkedIn: https://www.linkedin.com/in/saltlab/ Tune in to the Talent Cast podcast: http://thetalentcast.com/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Effective recruitment marketing starts with listening, according to Katrina Kibben, the founder of Three Ears Media. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates actually want and much more. Connect with Katrina on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Got questions or feedback? Email: jorgen@linkhumans.com

Jennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs and overall candidate experience. In this episode we'll be diving into how Jennifer built the employer brand team from the ground up, is competing with smaller tech companies and differentiated their global employer brand to stand out. Jennifer has over 20 years of Human Resources experience including start-up and global Fortune 50 companies in various roles. Connect with Jennifer on LinkedIn: www.linkedin.com/in/jenniferjonesnewbill/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we'll learn how Brad now uses his experience to make an impact on smaller and medium-sized companies as the “Robin Hood of Hiring”. He coaches leaders and top level HR professionals to solve problems attracting, hiring and retaining their teams. Connect with Brad on LinkedIn: www.linkedin.com/in/bradowens/ Check out the Employer Brand Index: https://employerbrandindex.co Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com

After the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin's role is to build talent acquisition programs and strategies. Her team's focus is to support the enterprise talent attraction efforts via recruitment marketing, media, digital and social strategy, as well as building American Airlines' sourcing and diversity recruiting programs, all while caring for the candidate, new hire and employee experience and telling the employer brand story. Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriecorbin/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com

How do you communicate an employer brand from the inside out? Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode, we'll learn what impact employee stories have on talent attraction, how to go about capturing the best workplace moments and we'll find out what candidate chemistry is all about. Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristindudley/ Check out the Employer Brand Index: https://employerbrandindex.co Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com

What’s the best source of of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global Talent Acquisition Social & Digital Strategy Lead at Merck. In this episode, he shares his journey to the company, the culture inside the organization, the EVP used in all employer communications. We also learn why John believes personal branding is so important for employer branding, where he thinks EB is heading in the future and what tech stack he uses on a daily basis. Connect with John on LinkedIn: https://www.linkedin.com/in/johngrahamcreative/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

The power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand. Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups and many more. Markus is Visiting Professor in Strategic Brand Management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA) and speaks regularly at select conferences and business schools around the world. Connect with Markus on LinkedIn: https://www.linkedin.com/in/markuskramer/ The Guiding Purpose Strategy book: http://guidingpurposestrategy.com/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Check out the Employer Brand Index: https://employerbrandindex.co Show-notes will be available at https://employerbrandingpodcast.com Got questions or feedback? Email: jorgen@linkhumans.com

Today we’re discussing the power of the physical environment as a strategic tool for unlocking the keystones of innovation: creativity, productivity & collaboration. Kursty Groves is Workplace Innovation Consultant and thought-provoker for creating inspiring physical and cultural work environments. In her book, I Wish I Worked There!, Kursty went behind the scenes of the world’s most innovative companies, uncovering insights that drive their success. Her latest book, Spaces for Innovation, guides leaders and designers alike through the important elements that make effective environments for exceptional work performance. Connect with Kursty on LinkedIn: https://www.linkedin.com/in/kursty/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Check out the Employer Brand Index: https://employerbrandindex.co Show-notes will be available at https://employerbrandingpodcast.com Got questions or feedback? Email: jorgen@linkhumans.com

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer Branding leadership roles at Unilever, BP, Ferrero and Primark. Connect with Charu on LinkedIn: https://www.linkedin.com/in/charumalhotra1 More on Employee Advocacy: https://employeeadvocacybook.com Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy? Bryan Adams is the CEO & Founder of Ph.Creative, an employer brand agency and very passionate about storytelling. In this episode, we explore why storytelling is critical, how to focus on human stories, and how to harness storytelling for talent attraction. Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryanadams1 Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. In this chat we learn how she established the capability, justified budgets, hired a team, showed results, negotiated peaks and troughs and what the future holds. And just because you're wondering; She will let us in on what Philips does nowadays (it's not washing machines or light bulbs). Lisa on LinkedIn: https://www.linkedin.com/in/lchartier/ Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com Correction: The book mentioned in the interview, "Feel The Fear And Do It Anyway" is authored by Susan Jeffers, not Brene Brown.

Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in one people promise. Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10 years under the Virgin umbrella she was responsible for defining the global Virgin employer brand, building a collective of Virgin People experts, distilling the ‘essence’ of great Virgin leadership globally, transforming multiple regional, generic employee discount schemes into one strategic global branded platform and more. Find Amy on LinkedIn: https://www.linkedin.com/in/amysawbridge/ Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp - a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tell us how the company stands out in its way of working - keeping the sense of belonging and promoting strong collaboration. This, of course, shines through in their employer brand. Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the 'HP Way' is, and how they have harnessed video for employer branding campaigns. Show-notes at https://employerbrandingpodcast.com Find Ovidiu on LinkedIn: https://uk.linkedin.com/in/ovidiuvoina Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today, for something a little bit different. When you’re working on campaigns and/or strategy, you’ll want to know what themes are likely to resonate with your target audience. One way to find out is by checking out creative trends. Robyn Lange is the Curator at Shutterstock and shares insights from that company's annual Creative Trends Report in this episode which also features audio from major trends of 2018. Show-notes at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today we’re speaking to an organization down under dating back over 200 years with very specific job roles across a huge country. Quila Israelson is the Employer Branding Manager at Australia Post, in this episode she shares how they go about attracting and retaining talent with employer brand. Show-notes at https://employerbrandingpodcast.com Find Quila on LinkedIn: https://www.linkedin.com/in/quilaisraelson/ Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today we’re speaking to an award-winning employer brand in the UK that’s doing a great job at attracting young talent into a career that many school leavers have never considered. Steve Keith, Marketing and Communications Lead - Apprenticeships, spills the beans on EY's approach to attracting school leavers in the UK. Show-notes at https://employerbrandingpodcast.com Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-keith-97395825/ Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free! Check out the Employer Brand Index: https://employerbrandindex.co Need an employer brand speaker? Email: jorgen@linkhumans.com

Another week, another legacy tech company - this time we turn to the world’s leading enterprise software company; Systeme, Anwendungen und Produkte in der Datenverarbeitung - with 80,000+ employees in 180 countries. Jenn Prevoznik is the Head of Early Talent Acquisition at SAP and she shares how the company goes about hiring over 7,000 generation Z employees. Show-notes at https://employerbrandingpodcast.com Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jenniferprevoznik/ Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free! Check out the Employer Brand Index here: https://employerbrandindex.co Need an employer brand speaker? Email: jorgen@linkhumans.com

This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of employees. Craig Fisher, a.k.a. Fishdogs, is the Head of Marketing, Employer Branding SME at Allegis Global Solutions RPO. In this episode we discuss his long-term engagement with CA Technologies, the strategy and tactics he applied to bring the company back into the talent spotlight. Show-notes at https://employerbrandingpodcast.com Connect with Craig on LinkedIn: https://www.linkedin.com/in/wcraigfisher/ Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free! Check out the Employer Brand Index here: https://employerbrandindex.co Join our LinkedIn group: https://www.linkedin.com/groups/3984352 Follow this podcast on Twitter: https://twitter.com/employerbranduk Got questions? Email jorgen@linkhumans.com

This week we’re heading into the world of insurance and finance - we’re chatting to a company with some 140k worldwide employees and that’s in a state of change. We’re going to learn how they harness a new set of values to drive this change across the business. We speak to Angelika Inglsperger, Group Head of People Attraction and Talent Management at Allianz Group. Shownotes at https://employerbrandingpodcast.com Find Angelika on LinkedIn: https://www.linkedin.com/in/angelikainglsperger/ Download "The 12 Essentials of Employer Branding": https://linkhumans.com/ebook Join our LinkedIn group: https://www.linkedin.com/groups/3984352 Follow this podcast on Twitter: https://twitter.com/employerbranduk Need an employer brand speaker? Email jorgen@linkhumans.com

This week we’re speaking to the largest industrial manufacturing firm out of Europe, with over 300,000 employees globally. The company has a little bit of an image challenge and has slipped in talent attraction rankings lately. Sound familiar to your employer? We get the full scoop on how to turn the tide from Chris Knorn, Global Director Employer Branding at Siemens based in Munich. Get the full scoop at https://employerbrandingpodcast.com Find Chris on LinkedIn: https://www.linkedin.com/in/cknorn/ Download "The 12 Essentials of Employer Branding": https://linkhumans.com/ebook Join our LinkedIn group: https://www.linkedin.com/groups/3984352 Follow this podcast on Twitter: https://twitter.com/employerbranduk

This week we're speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We get the details from Kerstin Wagner, Head of Talent Acquisition at the company. Get the full scoop at https://employerbrandingpodcast.com Connect with Kerstin: https://www.linkedin.com/in/kerstin-wagner/ Download "The 12 Essentials of Employer Branding": https://linkhumans.com/ebook Follow this podcast on Twitter: https://twitter.com/employerbranduk

This week we're speaking to a nearly 200-year old bank that’s gone through some serious transition of late and we learn how important having a clear employer brand has been to the journey. All this and more in our chat with Debbie Celado, who is the Vice President - Employer Brand Marketing at Citizens Bank. Find Debbie on LinkedIn: https://www.linkedin.com/in/deborahcelado/ Read the full show-notes: https://employerbrandingpodcast.com 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Grüezi! Sarah Dovlo is the Head of Employer Branding Europe at ABB, a great Swedish-Swiss combination and one of the largest engineering companies in the world. In this episode, we learn how a traditional company with a rich heritage can stay current and attractive to tech talent. Find Sarah on LinkedIn: https://www.linkedin.com/in/sarahdovlo/ Read the full show-notes: https://employerbrandingpodcast.com 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Today we're going to learn how a global tech company localizes and activates its employer brand across countries, languages and a couple of continents. I've spoken to Dalhia Rodriguez, Employer Brand & Social Media Lead - Americas at Dell to get the full scoop. Find Dalhia on LinkedIn: https://www.linkedin.com/in/dalhiarodriguez/ Read the full show-notes: https://employerbrandingpodcast.com 10 Reasons Why Employer Branding is Important: https://linkhumans.com/blog/employer-branding-important Employee Advocacy, The Ultimate Guide: https://employeeadvocacybook.com Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Apparently, London sends the most traffic and activity onto LinkedIn every day. Why you ask? Maybe because there are more recruiters here than you can shake a stick at. Especially agency ones. But who's doing it right on LinkedIn? Well, that can be debated. One way is of course to speak to the company that gets awarded “most engaged recruiting firm on LinkedIn”. Eamon Collins is the Group Marketing Director at PageGroup, a company perhaps best known for their Michael Page business. Read the full show-notes: https://employerbrandingpodcast.com Eamon's article on Undercover Recruiter: https://theundercoverrecruiter.com/linkedin-social-winners/ The Employer Brand Management conference in London on 12 Dec 2017: http://www.transformmagazine.net/conferences/2017-employer-brand-management-conference/ (Use promo code LINKHUMANS for 15% discount) Employee Advocacy: The Ultimate Guide: https://employeeadvocacybook.com Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

It’s the year of video... again. No, really… video is seriously the channel to use for employer brand campaigns. I mean I like a podcast, but when considering a new job opportunity you will want to see what the offices look like, get a feel for company culture what and most importantly you want to see what people you’d be working alongside. We've spoken to Audra Knight, Employment Brand Boundary Breaker at Tenable Network Security, to learn more about her approach to employer brand and how it's activated with the help of video. Read the full show-notes: https://employerbrandingpodcast.com Find Audra on LinkedIn: https://www.linkedin.com/in/audraknight/ The Employer Brand Management conference in London on 12 Dec 2017: http://www.transformmagazine.net/conferences/2017-employer-brand-management-conference/ (Use promo code LINKHUMANS for 15% discount) 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Gen Y, Gen Z, millennials - who out there is trying to get these folks interested in joining your company? Wouldn’t it be interesting to chat with someone who is Gen Z and also working in employer brand? What a jolly good idea. This week I've spoken to Lane Sutton who is both a recruitment marketer and a Gen Z'er. He shares his insights on talent attraction for millennials, his experience working with big corporates and more. Read the full show-notes: https://employerbrandingpodcast.com Find Lane on LinkedIn: https://www.linkedin.com/in/lanesutton/ The Employer Brand Management conference in London on 12 Dec 2017: http://www.transformmagazine.net/conferences/2017-employer-brand-management-conference/ (Use promo code LINKHUMANS for 15% discount) 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Why is it time to reset your approach to talent attraction? What's the role of research in employer brand management? How does EVP relate to employer brand? Is it employment or employer brand? We speak to Susan LaMotte, CEO of exaqueo to get the answers. Learn more at www.exaqueo.com and follow Susan on Twitter: @SusanLaMotte Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk Read the full show-notes: https://employerbrandingpodcast.com

Inbound recruiting is HubSpot's approach to employer branding and candidate experience. Hannah Fleishman heads up inbound recruiting at the tech company, in this interview we explore how they make full use of their strong culture and technology to attract, recruit and retain the best talent. LinkedIn: https://linkedin.com/groups/3984352 Twitter: https://twitter.com/employerbranduk Full show-notes: https://employerbrandingpodcast.com

Is it time to redecorate your talent attraction strategies? Tech company Houzz is all about home design and in this episode, Ana Harris Padley tells us about their employer branding. The company is faced with low (employer) brand awareness, a fiercely competitive talent market and a challenge to attract great sales people. Connect with Ana: https://www.linkedin.com/in/anamharris/ Check out Houzz: https://houzz.com Get the employer branding eBook: https://linkhumans.com/ebbok Show-notes: https://employerbrandingpodcast.com

Let's face it, your company isn't the right workplace for everyone. Instead of trying to be everything to every candidate - how about presenting your employer brand warts and all? This will attract the right people and get the others to opt out themselves. We've spoken to Dee Murphy, Organizational Phychologist and Jobbio's Expert in Residence to learn about this concept and much more. Connect with Dee: https://www.linkedin.com/in/deemurphy/ Check out Jobbio: https://jobbio.com London event: https://www.eventbrite.com/e/measuring-your-employer-brand-enviable-workplace-series-tickets-37656157581 Read the full show-notes: https://employerbrandingpodcast.com

Ruth Penfold is the Director of Talent Acquisition at Shazam, a service that connects more than 500 million people in 200+ countries to the music, TV shows and brands they love. Questions for Ruth: Tell us about what you do? What's the culture like at Shazam? Where do you struggle to hire the right people? Shazam's consumer vs. employer brand? Talk to us about your employee advocacy initiative? How did you roll out social media training? How does the Shazam candidate referral programme work? Do you believe in paying a bounty for a referral? What are your best tips for employer brand managers? What pitfalls should they avoid? Who inspires you in terms of employer branding? What does the future hold for employer brand? Where can we learn more and connect with yourself? Read the full show-notes: https://employerbrandingpodcast.com

TUI is the world's largest tourism company and Sibylle Reiss heads up HR across DACH & Poland. She is also in charge of group-wide employer branding. Questions for Sibylle: Who are you and what do you do? What’s the corporate culture like at your company? What talent challenges are you faced with? What's the best source of hire for TUI? How does employer branding help you with this? What is your EVP/people promise? What are the pillars of the EVP? How do you communicate and activate this? What initiatives are you particularly proud of? What hard lessons can you share with us? What are your top 3 tips for employer brand managers? How do you go about measuring ROI on employer brand? What companies inspire you? What’s up next for your employer brand and EB in general? Where can people connect with you? Read the full show-notes at https://employerbrandingpodcast.com

Jacob Morgan is an author, speaker, and futurist who helps organizations across the world understand the future of work and its many implications. Questions for Jacob: Who are you and what do you do? The Future Organization is your company, what’s the future like? Tell us about your new book? Employee experience - is this another buzzword? What are we really talking about here? What’s your take on employee engagement? How is employee experience related to employer brand? How to design for technology, culture, and physical spaces What’s the ROI on employee experience? The trends shaping employee experience The role of the gig economy What the world's leading organizations are doing around employee experience What's the ROI on a good employee experience? The future of employee experience Where can people connect with you? More about Jacob: http://thefutureorganization.com/ Learn more about The Social Employer Brand Index: https://linkhumans.com/sebi Full episode show-notes will be available at: https://employerbrandingpodcast.com

LinkedIn has recently published an interesting piece of research about what goes on inside the minds of candidates. Very important stuff for anyone managing an employer brand. I've had a chat with Jon Addison is the Head of Talent Solutions at LinkedIn UK to learn more about what candidates actually want. Questions for Jon: Tell us about this piece of research and its methodology Why is it important to employer brand managers? Do candidates want to hear from recruiters? Surely they want to hear from the actual hiring manager? How much information do candidates want in the first message? How can you improve this candidate messaging? How long do candidates spend gathering information before applying? How can you attract more applicants to your website? What role does social media play in the application stage? How much research do candidates do before an interview? How can you set candidates up for success? How long should the optimal interview process be? What are the golden rules for the interviewing process? What do candidates want to know from the interviewer? Are candidates interested in seeing culture in action? How can we sweeten the whole experience? How much can a bad interview cost you? What’s the main reason people change jobs? Why do professionals stay with their companies? What are your tips for building employer brand awareness? Read Jon's article: https://theundercoverrecruiter.com/inside-mind-candidate/ Get the report: https://business.linkedin.com/talent-solutions/cx/17/08/inside-the-mind-of-the-candidate Full show-notes at https://employerbrandingpodcast.com

In this episode, we’re going very meta. Imagine working for an organisation that makes money by recruiting for clients. Yet you find that attracting candidates to your own business is difficult. We’re going to learn what a boutique staffing firm in Sydney Australia activated some employer branding to attract talent. Questions for Christina Knock of Cox Purtell: Who are you and what do you do? What’s the culture like at Cox Purtell? You’re in the business of recruiting… But what internal talent challenges are you faced with? What's your best source of hire? How does employer brand management help you with this? What is your EVP/people promise? Can you break this down? How do you communicate and activate this? What are "5 Ways to Get an Award-Winning Employer Brand on a Budget"? Any hard lessons you can you share with us? How do you go about measuring ROI on employer brand? What companies, recruitment agencies or other, inspire you? What’s up next for your employer brand? Where can people connect with you? Full show-notes will be available at http://employerbrandingpodcast.com

I love a bold statement. "Employee engagement is dead" is up there, and I had to have a chat with Cliff Ettridge to learn more. Cliff is a partner at The Team, a communications agency in London. Here's what I had to ask him: Who are you and what do you do? Why is employee engagement dead? How do you get more money for internal communications? Tell us about the lack of diversity in employee communications? What is your definition of employer brand? How can we measure ROI? No 1 tip for EB managers What companies are doing it right? What's up next for employee comms? Where can people connect with you? Get the full scoop at: http://employerbrandingpodcast.com

How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose. What's the company? What’s the purpose? Stay tuned - all shall be revealed in this week’s expert interview. OK, I'll reveal it now. Paul Davies is a Consumer Marketing Director at Microsoft, I asked him the following questions: Who are you and what do you do? What’s the corporate culture like at Microsoft? What talent challenges are you faced with? What the EVP/people promise of Microsoft? (Break down into pillars if possible) How do you communicate and activate this? What initiatives are you particularly proud of? How do you go about measuring ROI on employer brand? What are your top 3 tips to employer brand managers? What companies inspire you? What’s up next for EB in general? GOT NOTHING Where can people connect with you? Get the full scoop at http://employerbrandingpodcast.com

Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Questions for Jennifer: Who are you and what do you do? The tech industry has had a few run-ins with corporate culture lately, how would you describe the culture at Salesforce? The company has a very outspoken leader in Marc Benioff - does he set the tone? What are the talent challenges for Salesforce? What is the EVP/people promise of Salesforce? How do you break this down into pillars? How do you communicate and activate this? What initiatives are you particularly proud of? How do you measure ROI? What ROI can you share with us? What are your top 3 tips to employer brand managers? What pitfalls should they avoid? What companies are doing it right? What’s the next big thing? Where can people connect with you? Get the full picture at http://employerbrandingpodcast.com

Ryan Kellogg is veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realised the military has a very strong culture, something that was very different when transitioning into civilian life. Questions for Ryan: Who are you and what do you do? Corporate culture - why is this important (and why now)? Tell us about the culture in the armed forces What’s a step-by-step to optimizing the right corporate culture? What are some pitfalls to avoid? What companies have enviable cultures? What’s going on with culture inside tech companies? Uber is a prime example How can we measure ROI on corporate culture? What’s the next big thing for corporate culture and employer brand? Where can people connect with you? Tell us about your podcast! More at http://employerbrandingpodcast.com

Moritz Kothe is CEO of kununu and Senior Vice President International for XING AG. kununu is breaking out of the DACH region and launching in the United States, we thought we'd ask him a few questions around employer reviews, culture and transparency. Questions for Moritz: Who are you and what do you do? Employer reviews - why is this important, and why now? The elephant in the room is Glassdoor - why do we need Kununu? Why did you launch in the US? Xing hasn’t got anywhere outside of DACH. How can you verify candidates/employees/alumni who leave reviews? TripAdvisor has similar issues with guests/non-guests What’s a step-by-step guide to success with employer reviews? What are some pitfalls to avoid as an employer? How can we measure ROI on employer reviews and transparency? What companies are doing it right in your opinion? What’s the next big thing for employer reviews and for kununu? Where can people connect with you? Get the full scoop at http://employerbrandingpodcast.com

This episode will perk you up! Shaun Bradley is the Director of People & Organisational Development at Perkbox, a company that provides perks to no less than 600,000 employees across the UK. Questions for Shaun: Who are you and what do you do? Staff perks - why is this important and why now? What's the most popular perk for your users? Hygiene factor vs. purpose/fulfilment If millennials really want purpose - are perks a waste of time and money? How do you engage staff at Perkbox? Has this changed as you have grown as a company? What role do managers play in engaging their staff in addition to HR? What companies are doing it right? What’s the next big thing for Perkbox and perks in general? Where can people connect with you? Show notes are available at: http://employerbrandingpodcast.com

Catalina Schveninger heads up global employer brand for British telecoms giant Vodafone. We recently had a chat, here are some of the questions: Who are you and what do you do? Tell us about Vodafone and its culture? What are your talent challenges? How does your employer brand work address these? What initiatives are you particularly proud of? What have been some hard lessons? How do you measure your employment brand? What companies are doing it right in your opinion? What’s the next big thing for EB? Where can people connect with you? Show notes and more: http://employerbrandingpodcast.com

Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent - you may have heard this challenge before. Have a listen to learn how they work to overcome it. Questions for Lisa: Who are you and what do you do? Tell us about Ericsson and its culture? What does being a Swedish company mean to your diversity & equality focus? What are your talent challenges globally? How does your employer brand work address these? What initiatives are you particularly proud of? Tell us about your employee Spotify playlists? What have been some hard lessons you've learned? What other companies inspire you in terms of employer brand? What’s the next big thing for employment branding in your opinion? Where can people connect with you? Articles and subscription options: http://employerbrandingpodcast.com

How can we encourage employees to be the storytellers on behalf of the employer brand? We've asked this and much more to Bryan Chaney who heads up employer branding at Indeed and is the founder of TalentBrand.org. Questions for Bryan: Who are you and what do you do? Before we get into our topic, what’s your take on Google for Jobs? Employee storytelling - why is this important (and why now)? Us HR/recruiting geeks think this is a great idea, but surely there will be people who wouldn’t share company updates to their friends on social in a million years? How often do you share Indeed updates to your personal network? What about regular Indeed employees? What’s your fail-proof formula to success with employee storytelling? What mistakes should we stay clear of? How can we measure ROI? Ideally clear finance metrics that a CFO would understand What companies are employee storytelling right? Where can people connect with you? Fill your boots here ==> http://employerbrandingpodcast.com

Robert Jones is the author of "Branding: A Very Short Introduction, by Robert Jones". He is also a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Questions for Robert: Who are you and what do you do? What prompted you to write this book? Bold statement: “branding is the most powerful commercial and cultural force on the planet” - please explain! What is the complex thing called ‘brand’? What is the relation between “regular” brand and employer brand? Why do we still fall for brands (even when we are cynical marketers?) How do brands work their magic on a tactical level? What can a strong brand do for your recruiting and retention efforts? Tell us about the big business of branding - and how we can calculate ROI? What’s the do’s and don’ts in branding? What companies are doing it right? Where can people connect with you? Full transcript at http://employerbrandingpodcast.com

Royal Bank of Canada (RBC) is Canada's most valuable brand. What could possibly be its talent challenges? Estela Vazquez Perez is the Director of Employment Brand Centre of Expertise at RBC where she partners with the business to solve talent problems related to attraction and retention. In this episode, she fills us in on how she has created a global platform for employment brand at RBC. Questions for Estela: Who are you and what do you do? Tell us about RBC and its culture? What soft power do you gain by being a Canadian company? What are your talent challenges? How does your employer brand work address these? What initiatives are you particularly proud of? What have been some hard lessons? What EB results can you share with us? What companies are doing it right in your opinion? Where can people connect with you? Subscribe here ==> http://employerbrandingpodcast.com

The phrase ‘The Employer Brand’ gets over 400,000 Google searches a year (check this for latest) and is known to management teams globally. What’s special for me is the chance I have to interview the creator of the idea - Simon Barrow. Questions for Simon: What prompted your thinking in the first place? What issues did the idea have to surmount in the early years? Some would argue that there is no employer or consumer brand, instead there is only one brand - what’s your reply to this? Did you expect employer brand to take off the way it has? What makes employer brand management so important today? What are your top 3 tips to organisations' employer brand management? What challenges face Employer Brand thinking right now? How can we measure ROI? What companies do you rate as outstanding Employer Brand Managers today What’s the next big thing for employer brand thinking (and maybe your own role in that as its original creator?) Where can people connect with you? Read the full article at http://employerbrandingpodcast.com

Adam Glassman is the global Recruitment Strategies Manager at Alorica, a multi-national organization of 100,000+ employees. He is also a featured author for Undercover Recruiter where he has written some very interesting articles about employer brand. Questions for Adam: Who are you and what do you do? What is your definition of employer brand? Why is this important and why now? What is the secret sauce to a brilliant employer brand? What are the 5 ways to make sure you ruin your employer brand? What are the best ways to measure employer brand ROI? What is Glassman’s take on Glassdoor? Alorica is not a top performer on Glassdoor - any comment? What other companies are doing it right? What’s the next big thing for employer brand? Where can people connect with you? Full show-notes here: http://employerbrandingpodcast.com

Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Questions for Ben: Who are you and what do you do? "Glassdoor = Corporate version of cyberbullying" - please explain what you mean? Why shoot the messenger here, surely it’s not Glassdoor’s fault your reviews suck? Companies like HomeServe and L’Oreal have used Glassdoor to great success, why does it work for them? How should employers deal with Glassdoor reviews? Free vs. paid account with Glassdoor HireVue score is really good 4.5 out of 5, Uber score is also very good, 4.1 Amazon 3.5 - comment? Are there any alternatives to Glassdoor out there for employers wanting transparency? What do you think is next for Glassdoor and employer review sites? Where can people connect with you? Let’s hear about your coffee! Get the full experience at http://employerbrandingpodcast.com

Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete change of management and the business has reinvented itself in a remarkable way with a focus on people. Questions for Greg: Tell us about HomeServe and what you do? What's the corporate culture like at the company? Things weren’t always honky dory, tell us about what happened 2005-2011? What were the financial implications to the company? What impact did this have on the company culture and employer brand? How did HomeServe turn around its business? Tell us about your people promise? What specific measures did you take to attract and retain talent? How do you measure ROI from employer brand? What other companies inspire you? What’s the next big thing for HomeServe and employer brand? Where can people connect with you and where can we sign up for a Gas Boiler Breakdown Cover? Read the full article at http://employerbrandingpodcast.com

Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. He does a lot of work with start-ups and high-growth companies and knows the importance of corporate culture. Questions for Brian: Tell us about what you do? Why is corporate culture important? What's a step by step guide to defining culture? What mistakes do you see companies doing? How does culture relate to employer brand? How do you calculate ROI on corporate culture? What companies are doing it right? How did Netflix get culture early on? Is 'hiring slow, firing fast' good or bad for culture? What does the future hold for corporate culture and brand? More details: http://employerbrandingpodcast.com

40 is the new 30, orange is the new black and HR is the new marketing. You what now? Michael Brenner is the CEO of Marketing Insider Group and believes employees represent the greatest opportunity to create meaningful marketing programs. Questions: Tell us about Marketing Insider Group and what you do? Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. - please elaborate? What’s the link between content marketing and HR? Value for employees/budding content marketers: Grow your personal brand, Increase or establish your authority on the topics you are interested in, Gain new social media followers, Maybe even find that new job or get promoted What you can do activate HR as the new Marketing: How can we create a Customer-Centric Vision How do you create Content Employees Want To Share Finally, how do we go about to Measure The Results What are some pitfalls to avoid? What companies are doing it right? What’s the next big thing for HR & marketing? Where can people connect with you? Get the full scoop at: http://employerbrandingpodcast.com

The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. I had a chat with John Wilson to get some details. Questions for John: Tell us about WilsonHCG and what you do? Tell us about the 2017 Fortune 500 Top 100 Employment Brands report What are the top line findings for 2017? Let’s break it down: Job boards, Career sites, Accolades CSR, Corporate social responsibility, Recruitment marketing, Candidate experience/employee reviews What seems to be best practice across all the top ranked employers? What are typical pitfalls with employment branding? What particular companies should we all learn from? Any ones in the UK/Europe? Future - what do you think we’ll see in the 2018 report? Where can people connect with you and download the report? Read all about it: http://employerbrandingpodcast.com

This week we chat with Will Staney of Proactive Talent all about engaging content for employer branding. Questions for Will: Tell us about Proactive Talent and what you do? What’s your take on employer brand? Why is content important for employer branding? What’s a step-by-step to success with it? What are some pitfalls to avoid? How can we measure ROI? What companies are doing it right? What’s the next big thing? Get the full scoop at http://employerbrandingpodcast.com Finally, Will Staney is one of 10 experts, along with Lars Schmidt, Stacy Zapar and Craig Fisher over on Undercover Recruiter, our recruiting & talent acquisition blog. Every other week they answer questions such as “How do we Fix Candidate Experience”, “How can recruiters avoid being replaced by AI” and the highly relevant “How can recruiters create compelling content” Check out the panel at http://theundercoverrecruiter.com

This episode is sponsored by The Social Index. Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also the founder of The Social Index, a service that analyses the digital footprint of job applicants in a very transparent way. Questions for Fiona: Tell us about The Social Index and what you do there? Screening of candidate’s digital footprints - why is this important? How does it impact employer brand and company reputation? Could you do this screening manually? What could the pitfalls of this be? What does a report from The Social Index look like? How can you ensure you’ve found the right person? What happens if you are unable to identify an individual or they are not online? How do candidates feel about being scrutinised on the web? Are there any ethical considerations for employers? What’s the return on investment here? What companies are using these types of screenings? What’s the next big thing in this space? Where can people connect with you? Get the full scoop at http://employerbrandingpodcast.com.

Think your organisation has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in or out. Questions for Michael Smith who heads up employment brand for Walmart: Tell us about Walmart and what you do there? What is the culture like in the company? Is it still a family-operated organisation? What are the employer brand challenges Walmart faces? Do you have a step-by-step approach to employment brand? What are some of the pitfalls to avoid? How do you go about measuring your results? Walmart scores 3.2 out of 5 on Glassdoor, what's your comment on this? What other companies inspire you? What's next for employment brand at Walmart and in general? Where can we learn more? Read the full show-notes article at http://employerbrandingpodcast.com

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 70,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge. I've spoken to Shaunda Zilich who heads up employment brand at GE, questions for her: Tell us about GE and what you do? GE - a very admired company on many levels - what is your employment brand challenge? Talk us through the ‘perfect storm’ for GE employment brand? “Employment brand becomes the consumer brand for B2B companies” - please elaborate on this? What’s a step-by-step to success with employment brand especially for B2B companies? GE has a decent budget, what can you do on a zero-budget? What campaigns are you most proud of and why? What are some pitfalls to avoid? How can we measure ROI? Show me the money! What companies inspire you? What’s the next big thing for employment brand? Where can people connect with you? Get the full scoop: http://employerbrandingpodcast.com

Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction. Questions for Steve: Who are you and what do you do? “Recruit Fans, Not Candidates” - please elaborate What’s a step-by-step approach to recruiting fans? Talk us through how you worked with Velocity Partners and Doug Kessler? What are some pitfalls to avoid? What’s the ROI on hiring fans (as opposed to candidates)? What companies are doing it right? Where can people connect with you? Read the show-notes article and more at http://employerbrandingpodcast.com

With most candidates being rejected in a recruitment process, plenty of people will have things to say about your company. One way to make sure they're saying good things, is to focus on the candidate experience. I've chatted with Kevin Grossman of the Talent Board and The Candidate Experience Awards to get some details. Questions for Kevin: Who are you and what do you do? Candidate experience - what is it? How is consumer experience similar to candidate experience? Which comes first: Candidate Experience or Employer Brand? Tell us about the Candidate Experience Research Report? Top level findings Regional differences What can we learn from companies doing it right What are some pitfalls to avoid? How can we measure ROI on candidate experience? What’s the next big thing? Where can people connect with you? Read the show-notes article: http://employerbrandingpodcast.com

Let's face it, start-ups have plenty of priorities and surely employer branding isn't one of them? I've spoken to Erin Wilson of Hirepool.io, who thinks start-ups have to double down on employer brand, or talent community as he prefers to refer to it. Questions for Erin: Who are you and what do you do? Employer brand for startups - really? Isn’t employer brand just for corporates? OK how is EB in startups different to EB for corporates? What’s your step-by-step approach for employer brand in start-ups? What are some pitfalls? How can we measure ROI? Show me the money! What start-ups can we learn from? What does the future hold? Where can we connect with you? Read the full article: http://employerbrandingpodcast.com

You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief Dummkopfs Lars Schmidt and Richard Mosley. Some dumb questions for Lars: Who are you and what do you do? How has the field of Employer Brand evolved over the past several years? Is the term in ascendancy or worn out? Why does the world need another book on this topic? Why dumbing it down? What are the elements of employer branding? How do you make the case for employer branding? How do you develop your EVP? What are some best practices for employer branding? Where do you see employer brand heading in the future? Where can listeners find the book and connect with yourself? Read the show-notes article: http://employerbrandingpodcast.com

What is an employer value proposition? Do you need one? To find out, I've spoken to Maren Hogan who is the Chief Marketing Brain at Red Branch Media in Omaha, Nebraska. She is a seasoned recruiting and employment marketer and has written and spoken numerous times about employer value propositions. Questions for Maren: What is EVP? Why is it important? How does it differ from USP? What size of company needs an EVP? What’s your step-by-step approach to creating a strong EVP? What are some pitfalls companies should avoid? How can we measure ROI? What companies have good EVPs that we can learn from? What’s the next big thing for employer branding? Where can people connect with you? What happened to Marenated? Give us your lamest joke? (It's actually pretty good) Show notes: http://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co

Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. Questions for Jonas: First, off why do human insights matter? What is the Humans Insights report? Tell us about defining empathy at the employee level? What are family principles to live (and work by)? What does "mentor the person, not the position" mean? As a bonus insight - a dab of Musk goes a long way... please elaborate? What company is doing it right in your opinion? What’s the next big thing in this space? Read the write-up and subscribe at http://employerbrandingpodcast.com

It's time to check in with our friends at Shutterstock to see what is trending in the creative world. I've spoken to Terrence Morash, Creative Director and here are the questions: Tell us about Shutterstock the Creative Trends research? What are the four Global Trends that are capturing the world's imagination? What specific cultural trends are you seeing? What design trends are taking place? Talk to us about visual trends around the world? What's trending in video? Social trends we should know about? What are the main takeaways for marketers in 2017? What brand inspires you in terms of creativity and why? Where can our listeners learn more about yourself and Shutterstock? Read the article: http://employerbrandingpodcast.com

Phil Strazzulla's LinkedIn headline reads "Helping HR become Marketers” - I wanted to ask him a few questions around this and how we can build employer brand by using employee stories. Questions for Phil: Tell us about Nextwave Hire and what you do there? What is employee authored content? Is it similar to Glassdoor? A day in the life of type of content? Why is it important? What’s a step-by-step to success with it? What are the common mistakes companies make? How can we measure ROI on this? What companies are doing it right? What’s the next big thing? Where can people connect with you? Read podcast articles & subscribe here: http://employerbrandingpodcast.com

Candidate experience. Everyone's talking about it. Someone made a really useful model that we can all learn from. That someone is Ben Gledhill who leads Talent Acquisition at Sofology. Learn more about Ben's approach in this interview. Questions: Tell us about Sofology and what you do? What is candidate experience? Why is it important? What’s your approach to it? What inspired you to create your model? Where should you start? How can we measure candidate experience and make sure we use the data well? What brands/organisations inspire you in terms of candidate experience? What’s the next big thing? Where do you want to send our listeners? Read the article and subscribe: http://employerbrandingpodcast.com

What's going on in the world of content marketing? I've had the pleasure of welcoming back Joe Pulizzi to the podcast and see how things have progressed over the last 12 months. The Content Marketing Institute recently released a new piece of research benchmarking UK, North America and Asia-Pacific in terms of content marketing success. Key Findings: UK Marketers Who are Committed to Content Marketing See Different Results 61% of UK marketers say their organizations are extremely or very committed to content marketing. Those UK marketers are more likely than the overall sample to: Understand what an effective or successful content marketing program looks like within their organization (63% vs. 46%) Document their content marketing strategy (54% vs. 40%) Allocate a higher percentage of their budget to content marketing (42% vs. 36%) Value creativity and craft in content creation and production (93% vs. 72%) Read the full article: http://employerbrandingpodcast.com

How can agency recruiters market themselves, their companies and ultimately their candidates? The secret lies with recruitment marketing. I've spoken to my buddy (and Undercover Recruiter blogger extraordinaire) Lisa Jones of BarclayJones to learn more. Questions for Lisa: Tell us about your organisation and what you do? What is recruitment marketing? Why is it important? Step-by-step guide to success (and pitfalls to avoid)? What tech should recruiters be using for marketing? What’s the ROI and how do you measure it? What brands/organisations inspire you? Buzzword bingo: What’s the next big thing? Where do you want to send our listeners? Read all about it: http://employerbrandingpodcast.com

Does your organisation have a flashy new website that is basically not getting any more traffic or conversion than the old one? Enter Filip Matous, digital strategist and author of "How To Get Your Website Noticed". I've asked Filip a number of questions: Before we begin, you call yourself a digital strategist, what’s that? What are trust signals? What should you do if you realise your website isn’t trustworthy? What misconceptions about trust do many people get wrong? What offline psychology applies to online trust? How does all this apply in the world of HR and recruitment? What’s the ROI in online trust and how do you measure it? What specific metrics do you use to measure trust? What do you mean by false memories and does this apply to trust as well? Going back to A for Attention, can you start building trust there? Learn more about Filip at http://filipmatous.com and get his book at Amazon: http://amzn.to/2iKFhPf Subscribe to this weekly podcast ==> http://linkhumans.com/podcast

When you put "Making candidate experience and employer brand the best in can be" as your LinkedIn headline, you pretty much know I'm going to approach you to be on the Link Humans podcast. Neil Chivers heads up employer branding at Virgin Media and is passionate about a good candidate experience, for successful and unsuccessful candidates alike. Questions for Neil: Tell us about Virgin Media and what you do? What's the connection to Richard Branson - Virgin/Liberty Global - Usain Bolt? “Making candidate experience and employer brand the best in can be” - how exactly do you do this? Let's talk Volt - give us the backstory? What’s your step-by-step guide to success with candidate experience? What campaigns or initiatives are you most proud of? What do you hope to achieve in 2017? What technology do you use for talent acquisition and employer branding? How will you measure ROI with Volt? What brands/organisations inspire you? What’s the next big thing for the industry? Artcles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

Matt Hodkinson is passionate about transparency in content marketing, so much so that I had to interview him on the topic. Questions for Matt: Tell us about Influence Agents and what you do? Tell us about transparency in content marketing? Marketing to the world of recruitment & HR - how is it different? Do you have a step-by-step guide to success content marketing in a transparent way? Share a campaign that you're proud of? What’s the ROI on content marketing transparency and how do you measure it? What technology can you not live without? What brands and companies inspire you in the content marketing space? What's the next big thing in this space? Read the article show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/linkhumanspodcast

Hung Lee thinks employer branding is broken and candidate experience is crap. As the founder of Workshape.io and a prolific recruitment pundit, I'm willing to hear him out. Some questions for Hung: Tell us about Workshape and what you do? Is it a glorified job board or more of a vacancy dating service? Why is employer branding bullshit? What's wrong with candidate experience? What do you propose employers should do instead? Tell us what Toggl are doing right? What’s the next big thing for Workshape and the industry? Where do you want to send our listeners? Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

How can you optimise both SEO and social? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some insights. Questions for Jo: What exactly is SEO? What is social media? Why would you use social above SEO? And vice versa? How does SEO and Social Media work together? How can they help build your brand? What is the ROI on interactions? How can social help you create great content? Social is instant & SEO is slow - please clarify? How can you benchmark competitors with social? All this and more in this week's episode. Be sure to check out Search London (http://www.meetup.com/search-london/) and follow Jo on Twitter @SEOJoBlogs. Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

Haysan svejsan. Being engaging on social is hard when you're in the recruitment business. Jobseekers are only really interested in hearing from you when you have the right role for them. So how can you make sure to stay interesting over time to both professionals and potential clients? I've spoken to Catherine Gutsell of Hays, a global recruiting group that was recently recognised as the most socially engaged staffing agency on LinkedIn globally. Questions for Catherine include: What are the overall business objectives and challenges? What's a step-by-step guide to being a socially engaging recruitment agency? What are some of the pitfalls you have experienced? Some would argue that LinkedIn spells the death of the recruitment industry - tell us about how Hays have embraced social? Alistair Cox, the Hays CEO, has been a LinkedIn Influencer since 2012 - what impact has this had? What's the ROI of being socially engaging and how do you measure this? What’s the next big thing for Hays and for the wider industry? All this and more in the interview! Podcast articles: http://employerbrandingpodcast.com

Millennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. She recently spoke at #smlondon LIVE! about reaching the toughest audience in the game (especially tough if they don't exist). Here are some of the takeaways from our chat: 1. Focus on millennials as a nuanced, varied group of people. 2. A positive sentiment is more inherently shareable than a negative one. 3. When you’re jumping on the current events bandwagon, do so with your brand in mind. 4. Create content that millennials want to put on their personal feeds. 5. Transparency, honesty and utility will do well to encourage emotional resonance. Read all about it: http://linkhumans.com/podcast And subscribe on iTunes: http://bit.ly/linkhumanspodcast

Yo yo yo SEO. We're all getting carried away with social media and share numbers when in actual fact we should be looking at backlinks to our content as the ultimate decider of success. I've spoken to Steve Rayson of Buzzsumo, second time for him on this podcast, about backlinks which they have just added to their tool. Steve's research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are: 1. Authoritative content that answers popular questions, such as ‘what is ..?’ 2. Strong opinion posts and political posts 3. Content that provides original research and insights 4. Content that leverages a trending topic but that also provides practical insights 5. Authoritative news content on new products or developments Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini Questions: Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence? What are privileged moments and how can marketers take full advantage of these? What types of marketing efforts and consumer product review are most successful? (Why should on-line photographs of fluffy clouds help sell furniture?) Should you try to prime people in your USP right at the top of your website? If so, is there a process to follow? In other words, if priming is so important, should it be the first thing they read when they hit your website? Why our perception of what is important can so easily be shifted, and how the US government used this to their advantage during the Iraq War Which triggers are most effective, from the verbal (there is a linguistic, not just musical, reason why ‘Like a Rolling Stone’ has been voted the greatest pop song of all time by some) to the physical (the layout of an examination hall can influence candidates’ results)? When looking for a job, what takeaways from Pre-Suasaion could you employ to incline your evaluators to be more favorable to your candidacy? Once you’ve got that job, what might you do to increase the chances that your boss will support an idea/initiative you want to be associated with? How attempts to persuade dishonestly backfire: why, for example, company employees encouraged to mislead customers often end up defrauding their own organisation? What are the pitfalls to avoid in the psychology of influence? Can’t we just be ourselves? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read the full article: http://linkhumans.com/podcast

Selling. The next frontier to get the all-mighty social prefix. I’ve had a chat with Brynne Tillman of PeopleLinx to see if she can sell Social Selling to you. Let's patch in the city of Rocky Balboa, cream cheese and brotherly love (ok it's Philadephia) for this week’s expert interview. Tell us about PeopleLinx and what you do? Why LinkedIn for social selling? What’s the step-by-step guide to prospecting on LinkedIn? What pitfalls should you avoid? How important is content for social sellers? What technology should social sellers be using? Do we need LinkedIn Sales Navigator? What’s the ROI and how do you measure it? What companies inspire you in terms of social selling? Where do you want to send our listeners? Subscribe to this podcast on iTunes: http://linkhumans.com/linkhumanspodcast Check out all the show-notes: http://linkhumans.com/podcast

Arsenal Football Club is an English professional football (soccer) club based in North London, that plays in the Premier League, the top flight of English football. And with over 50 million followers on social, you could argue they are also in the social media top flight. So how do they do it? I’ve spoken to Chris Harris of Arsenal to get the full score. Questions for Chris: Tell us about Arsenal and what you do there? Tell us about your social / digital strategy? How would you describe your typical followers and how do they engage with the brand? What campaigns or initiatives are you most proud of? How do you work with the players and their digital presence? What (sports) brands inspire you on digital? You’re speaking at #smlondon LIVE! On 9 Nov, what can our audience expect? How can our listeners follow Arsenal and connect with yourself? Chris Harris is speaking at #smlondon LIVE on Nov 9th - get your ticket here: http://socialmedialondon.co.uk Subscribe on iTunes: http://bit.ly/linkhumanspodcast All podcast articles: http://linkhumans.com/podcast

Twitter, the social network that offers real time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Tozer of The Economist to find out. Questions for James: Tell us about The Economist and what you do there? Twitter - give us the backstory and the main reasons people use it? What problems is Twitter suffering from? Should marketers dial down their investment in the platform before it turns into a ghost town like Google+? What should Twitter do to turn their fortune around? What does the future hold for Twitter in particular and social media in general? You’re speaking at #smlondon LIVE! On 9 Nov, what can the audience expect from you on the day? Where can people connect with you? And don't miss the data analyst joke at the very end. James Tozer is speaking at #smlondon LIVE on Nov 9th - get your ticket here: http://socialmedialondon.co.uk Subscribe on iTunes: http://bit.ly/linkhumanspodcast All podcast articles: http://linkhumans.com/podcast

When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you're considering working for a rental car company, what makes them different? I've spoken to Ashley Hever of Enterprise Holdings to get some Fahrvergnügen on the topic. Questions for Ashley: Tell us about Enterprise Rent-a-Car and what you do there? What are your hiring objectives and challenges? What's a step-by-step approach to successful talent marketing? Any mistakes can we learn from? What digital channels are most important to Enterprise recruiting? What campaigns or initiatives are you most proud of? What technology does your organisation use? What’s the ROI and how do you measure it? Give us 3 brands that inspire you and be sure to tell us why? What apps can you NOT live without? What’s the next big thing in this space? Alright, we're sold - where can we connect with you and apply for a job? Do NOT miss Ashley's best/worst interview moments at the end of the show. Subscribe on iTunes: http://bit.ly/linkhumanspodcast All podcast articles: http://linkhumans.com/podcast

Employee advocacy isn’t a tool, it’s a methodology. You what now? To understand more, I’ve spoken to Elizabeth Jurewicz of the the managed cloud computing company that is Rackspace. Questions of Liz: Tell us about Rackspace and what you do there? Employee advocacy - what prompted Rackspace to launch the program in the beginning? What problems were you looking to solve? What types of content do you distribute to employees? What has garnered the most attention/engagement? What have been the main benefits for the company? the employees? What would you have done differently in hindsight? Have you found employees that are active members of the program to be more informed/engaged? How are you measuring success? What have the results been? What metrics are you tying back to actual ROI? What’s next for EA at Rackspace and employee advocacy in general? Where can our listeners learn more about Rackspace and yourself? Read the podcast show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/linkhumanspodcast

Slack. Do you use it? Great way of making people communicate within organisations. But did you realise it can also be used for recruiting? I’ve spoken to our great buddy Angela Bortolussi to get the scoop. Questions for Angela: Please remind our listeners all about Recruiting Social and what you do there. What is Slack all about? Can anyone join Slack? Why would we be using Slack for recruiting? What's a step-by-step approach to actually using Slack for recruiting? Just to clarify on these Slack channels, all they open channels like a Facebook or a LinkedIn group? Where exactly do you find Slack channels? With Slack etiquette and recruiting on Slack in general, what are some of the pitfalls to avoid? Have you calculated the ROI, the return on investment on using Slack for recruiting purposes? How long will it take before every recruiter on the planet joins Slack? What are your favourite Slack integrations? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read the show-notes article: http://linkhumans.com/podcast/slack-recruit

Banking. Probably not the first industry you think of when discussing employee advocacy. How can a bank use workforce marketing at scale? I’ve spoken to Camila Romuld of HSBC to find out more. Questions: Tell us about HSBC and what you do there, please. What prompted HSBC to launch an employee advocacy program? Was there any particular problems you were looking to solve? What types of content do you distribute to employees and what type of content tends to get the most intention and engagement? What have been some of the main benefits to HSBC and also what are some of the main benefits to the employees in this program? In hindsight, is there anything you would have done differently? Do you find that employees who are active members of this program are they more engaged employees? How do you measure success and can you share your results? Can you tie back this success to actual ROI? What has surprised you the most about employee advocacy? What's next for HSBC and employee advocacy in general? And also a trivia question about HSBC, guess what the acronym stands for? Answer at the very end of the episode. Read the show-notes article: http://linkhumans.com/podcast/employee-advocacy-hsbc Subscribe on iTunes: http://bit.ly/linkhumanspodcast Search like it's 1999: http://webcrawler.com

The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and knowledge. To shed some insight on this I’ve spoken to Claes Peyron of our gracious sponsors the Employer Branding Academy. Questions for Claes: Tell us about your the Employer Branding Academy and what you do? Let’s start with the big question, why do we need employer branding? What’s the difference between employer branding and recruitment/HR marketing? What’s a step-by-step guide to success with employer branding? What’s the biggest pitfall you see companies doing? What sort of companies tend to have good employer brands? Which ones don’t? How have you seen employer branding evolving over the last few years? What are the current and upcoming trends for employer branding? Why is important for professionals to stay updated in this space? What employer brands inspire you and why? Where can we learn more about the Employer Branding Academy? Check out the Employer Branding Academy today: http://bit.ly/2c99whR (Remember to use the promo code 'linkhumans' for a 15% discount.) Read the full article: http://linkhumans.com/podcast/employer-branding-evolution Subscribe on iTunes: http://bit.ly/linkhumanspodcast

Personal Branding. What exactly does that mean and how can people and the organisations they represent benefit from have a strong personal brand? To get some answers, I’ve had a chat with Jennifer Holloway who makes a living out of Encouraging people in business to blow their own trumpet. Questions for Jennifer: Tell us about what you do? Personal branding - what are benefits to organisations? Is there a danger that people with strong personal brands within organisations have their own agendas as opposed to the company’s? If so, how do you overcome this? What’s a step-by-step guide to embedding personal branding in a talent development program in a company? Where do organisations get it wrong? What social channels are most important to personal branding? What’s the ROI on a personal brand and how do you measure it. Defined objectives? How do you manage and promote brand Jennifer Holloway? What are the best examples of personal brands out there in the corporate space? Quiz time! Jennifer defines the following concepts: - Personal brand - Professional brand - Personality brand - Thought leader - Influencer - Image - Celebrity Read the full article: http://linkhumans.com/podcast/personal-branding-business Subscribe on iTunes: http://bit.ly/linkhumanspodcast

There are great people out there are considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King Content to find out why content is essential for employer branding. Questions for Todd: What is King Content and what do you do there? How do organisations use content marketing for employer branding and/or recruiting? With content marketing budgets increasing, is there a risk of content shock (too much of it)? How do we go about measuring ROI from content marketing? Tell us about some of your client success stories? Where is this space heading in over the next few years? Your take on LinkedIn influencers? Tell us about the book you're writing with Bill Boorman? And stay tuned for the Aussie Pronunciation Quiz at the end! Read the full article: http://linkhumans.com/podcast/content-employer-branding Subscribe on iTunes: http://bit.ly/linkhumanspodcast

Vodafone. World’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practice what you preach. So who they gonna call? Employee Advocacy. Questions for Kimberley Harcombe of Vodafone UK: Tell us about Vodafone and what you do there. What prompted Vodafone to launch an employee advocacy program? What was the primary goal of the organisation? What type of content seems to resonate best with employees? What have been the main benefits for Vodafone and what have been some of the main benefits for employees? Has employee advocacy replaced internal communications such as an intranet and emails? If you started this program all over, what would you do differently? Have you found a correlation between employees who are active members of this program, do you see that they're more informed or engaged or generally more happy to work for Vodafone? What metrics do you use to measure success? Are you able to tie back any of these metrics to actual finance bottom-line ROI? What would be the one thing that's really surprised or delighted you the most about this program? What's next for employee advocacy at Vodafone and for employee advocacy in general, do you think? Show-notes article: http://linkhumans.com/podcast/vodafone-employee-advocacy Subscribe on iTunes: http://bit.ly/linkhumanspodcast

Public transport is a great invention right? Especially when it runs like clockwork. Which isn't always the case. How can transport authorities deliver customer service to their users where they want it and when they want it? I've spoken to Justin Clark of Transport for Greater Manchester to find out who they do social customer service. Questions: Tell us about Transport for Greater Manchester and what you do there? Is it similar to Transport for London? Tell us about the shift from traditional customer service to social customer service? Talk us through you team setup and how it's evolved? Give us an example of a transport crisis and how you handled it? How do you approach people who are angry and upset and want to vent their frustrations? If I were stuck on a tram in Manchester and send a tweet, how long before I get a reply? Is Twitter the most important channel for customer service? How do you use Facebook Messenger? What technology do you use for social customer service? Is there a Transport for Greater Manchester app? How do you measure your results and can you tie it back to ROI? Who inspires you on social? What's next for social customer service and what's on your roadmap? Full article: http://linkhumans.com/podcast/transport-manchester-customer-service Subscribe on iTunes: http://bit.ly/linkhumanspodcast

Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a global software company to learn more. Questions for Alli: Tell us about SAS and what you do there? What prompted SAS to launch an employee advocacy program? Did any specific use cases emerge with employee advocacy? What types of content can we see in this program and what has garnered the most engagement? What have been the benefits of this program to the company and also to individual employees? Looking back at your employee advocacy program, is there anything you would have done differently? Are active employees in this program in general more successful, more informed or more engaged than the average employee? In what functions do you typically find these employees? How do you measure success and are you able to tie back metrics to ROI? What type of technology is aiding this program? What's next for your employee advocacy program and where do you think the whole the trends are heading? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read all the podcast write-ups here: http://linkhumans.com/podcast

Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins to find out. Questions: Tell us about Cisco and what you do there? Tell us about We Are Cisco on Snapchat? How did you go about setting this up? What challenges did you face with Snapchat? Who are the Kitten Rainbow Unicorns? What content gets posted on WeAreCisco’s Snapchat account? What’s the ROI and how do you measure it - any hires? Has it influenced hiring decisions? Do you use Snapchat yourself? Do many existing Cisco employees use it you think? What brands inspire you on Snapchat? What’s the next big thing for Snapchat and employer branding/recruiting? Where can we learn more and connect with yourself? Read the podcast article: http://linkhumans.com/podcast/cisco-snapchat-talent-branding

How can a global leader of PR software use social media innovation to cut through the noise? I’ve spoken to Michelle Dziuban, Social Media Manager of Cision to find out. Questions for Michelle: Tell us about Cision and what you do there. What social channels work best for Cision, and also which ones aren't working so well? What content can we expect to see in Cision's weekly Facebook Live broadcasts? Tell us about your newsjacking campaigns? Tell us about your employee advocacy program? Do you use a corporate hashtag at Cision? How do you measure ROI? What technology does your team use behind the scenes? What brands inspire you? What's the next big thing for Cision and the industry? Answers inside! Read the show notes article: http://linkhumans.com/podcast/cision-social-innovation Subscribe on iTunes: http://bit.ly/linkhumanspodcast

It’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim’s new book. Questions for Tim include: Tell our listeners who didn't hear you last time around, what is it that you do? Would you agree that the term personal branding doesn't appeal to managers and organisations? It's personal branding, say, as opposed to the organisation. How do you use social networks to build trust and a high quality community? Do you create content to resonate with those people doing research? Do you find people lurk? They'll consume your free content for ages without connecting with you and then suddenly they're ready to buy from you? Highly influential people with millions of followers don't get as many connection requests and questions as you would think. I interact with people on Twitter and typically they reply. Speaking of social and digital channels; which ones work best? I'm thinking LinkedIn and Twitter perhaps? What do you think of other new channels such as Snapchat, which I think you're fairly active on as well, or Instagram even? For social selling on LinkedIn, would you say Sales Navigator is a must-have? What about Twitter, or any other apps or tools that you can't live without? In the book, you also talk about how to scale a social selling strategy across an organisation. Is employee advocacy part of social selling? Or vice versa, even? Is employee advocacy part of social selling, or is social selling part of employee advocacy? I interviewed Ed Terpening from Altimeter Group the other week. He said social selling is part of employee advocacy. The most shared or second-most shared type of content is about jobs - shouldn't it also be about fun stuff and interesting things? Can you give us examples of any organisations that inspire you in terms of social selling? Who's doing it right? Read the show-notes article: http://linkhumans.com/podcast/tim-hughes-social-selling Subscribe on iTunes: http://bit.ly/linkhumanspodcast

How are Radio Stations and Podcasters using Social Media, and Just What are Audiograms? To find the answers, I spoke to Delaney Simmons from WNYC, the largest talk radio station in the United States. We talked about the futures of radio & podcasting, and how they're using social media to deliver their content. You can listen via iTunes, SoundCloud or keep reading for a summary of our conversation. Our tip of the week is to use Sponsored Geofilters on Snapchat when you're organising an event, and this week’s big shout goes out to Carlos E. Valdivia, a digital strategist at Show of Force. Questions for Delaney include: How are Radio Stations using Social Media and Just What are Audiograms? Which Social Channels are Most Important to WNYC and why? Where are you Experiencing the Highest Levels of Engagement? I've read about Audiograms; what's the Scoop? What Results Have you Seen From These Audiograms? You want to Drive People Back to the Full Audio Content; how can you Track this and how can you Calculate the ROI on Social Media in general? How can new Podcasters Attract Listeners While Moving Beyond Just the Sound? Should Platforms Like Facebook and Spotify be Hosting Podcasts? Which Apps or Social Technology Would you Recommend to Fellow Marketers? Which Social Brands Inspire you and why? Read the show notes article: http://linkhumans.com/podcast/radio-social-wnyc ‎ All podcast show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowho

Mobile live streaming – what are the benefits to brands and individuals? And which tools should they use? We have had a chat with Krishna De who is a digital & visual content marketing guru to get some answers. Questions for Krishna include: Why should brands be looking at mobile live streaming and what’s the opportunity? What is the key to success with mobile live video? What are the challenges with mobile live video and where do brands get it wrong? Which platforms are best for live streaming, and for which purposes? What’s your favourite live video platform right now? How can brands measure the ROI of mobile live streaming? What are some of the opportunities available with Periscope? What brands inspire you in the mobile live streaming space? And of course; Who's rocking live video on the Emerald Isle? Our tip of the week is actually a book: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future and this week’s big shout goes out to Martin Mosler of Hager Group. Read the show-notes article: http://linkhumans.com/podcast/mobile-live-streaming All podcast show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

How does a global technology company that powers billions of transactions – physical and digital make use of social selling? To find out, I had a great chat with Paul Lewis of Pitney Bowes. Questions for Paul: How did you implement social selling within the organisation? Can you talk us through the steps? When you rolled out this program, did you have strategy, training and other steps in place? How is social selling embedded in every salesperson’s daily workload? What were some of the challenges of this implementation and how did you address them? If we look at social channels, which ones work best for Pitney Bowes? Do you use video for social selling? Do you use a technology for employee advocacy? How do you measure success from social selling, and how can you track it back to the exact action of a salesperson? Your social selling leaderboard, does that correlate to the actual sales leaderboard? If we look into your crystal ball there, what do you think is the next big thing in this space? Who inspires you on social media? Answers all inside! Connect with Paul Lewis on Twitter https://twitter.com/paul_a_lewis & LinkedIn http://uk.linkedin.com/in/paullewis100 Our tip of the week is Haiku Deck http://haikudeck.com Our big shout goes out to Lisa Cervenka http://twitter.com/BrandNRD Read the show notes article: http://linkhumans.com/podcast/social-selling-pitney-bowes All podcast articles: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow Finally, do join us at our new office warming party on Thursday 16 June 2016 from 6pm! We're at work.life, 13 Hawley Crescent, NW1 8NP, Camden Town. Catch you next week! Jorgen

Websites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation? I've had a chat with Keren Lerner of Top Left Design, some of my questions for her: Why do companies still need websites? Websites are seen as very static (in comparison to social), how do you drive engagement on a website? What are some of the common mistakes companies make with their sites? If someone comes to you with a terrible website, what are the elements you help them sort out? What should the structure be of a company website? What about content, should you have a blog section? How important are domain names? Should you try your hand at building your own site or use a developer/agency? What are estimated costs? How should a site interact with social media? What’s the ROI on a website and how do you measure it? Technology selection considerations - what’s the best tech? Where can we learn more about you and Top Left Design? That and don't miss Keren's poem about finishing off client work at the very end of the episode. Connect with Top Left Design & Keren Lerner: Top Left Design: http://topleftdesign.com Keren on Twitter: https://twitter.com/topleftdesign Keren on LinkedIn: https://www.linkedin.com/in/kerenlerner Our tip of the week is Nuzzel: http://nuzzel.com Our shout out of the week is Lars Ingerslev of Smarp: https://twitter.com/lingerslev Read the show notes article: http://linkhumans.com/podcast/guide-company-websites All podcast write-ups: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow PARTY TIME: Join us at the Link Humans new office warming party on Thursday 16 June @ work.life 13 Hawley Crescent, Camden Town, London. From 6pm onwards, hope to see you then! - Jorgen

How is social selling changing the way B2B organisations engage with decision makers? To get some answers, I've had a chat with Sophie Barnes of Xchanging. Our tip of the week is Google Forms and our big shout goes out to Campbell & Syme - great coffee roasters in East Finchley, north London. Questions for Sophie: Tell us about Xchanging and what you do there? How did you go about implementing social selling in the organization? What's the sales team setup? Does everyone have the Sales Navigator? What were some of the challenges that you faced implementing social selling? What channels do you use for social selling? What digital sales collaterals do you use? What tools do your sales people use on a daily basis? How do you go about measuring success and what results have you seen? What are your greatest successes on social media in general? What brands inspire you on social media? What's going to happen next in this space? Show notes article: http://linkhumans.com/podcast/social-selling-xchanging All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow Catch you next week! - Jorgen

How do you tap into the power of an engaged workforce on social media? To find out, I've had a chat with Ed Terpening of Altimeter Group who has done extensive research in the employee advocacy space. Questions for Ed: Tell us about "Social Media Employee Advocacy: Tapping into the Power of an Engaged Workforce." What results do brands expect when they invest in employee advocacy? Would you say social selling is part of employee advocacy? How do employee posts compare to social advertising? How long it will take before platforms like Facebook and LinkedIn turn off APIs to employee advocacy platforms? What motivates employees to advocate on social? How can you address concerns that some employees will have about sharing company updates to friends and family? How does employee advocacy scale? What type of networks do you see brands using for internal/external social success? According to this study, employees share job postings and daily workplace life the most - haven't we all seen enough job postings on social already? Where do employees share employee advocacy updates? According to the study, Facebook is in the lead. If we look at the profile of employee advocates, who are the leaders, who are the people who are on the leader boards? How do social media users respond to employee advocacy updates turning up in their feeds? Should employee advocacy updates carry a specific label for transparency? What is the difference between employee advocacy in Europe vs. North America? How do you measure ROI of employee advocacy programs? What should brands avoid in order to get ROI from employee advocacy? What's the best employee advocacy technology? Who inspires you online and what brands do you think have found success in employee advocacy? So just a couple in other words. This week's big shout goes out to Link Humans' new home work.life and our tip of the week is "A Kickstart Guide to Corporate Hashtags", by Ben Donkor. Show notes article: http://linkhumans.com/podcast/employee-advocacy-state-altimeter All articles: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

Have you embraced Snapchat for marketing yet? Many brands are struggling to get their heads around the destructive messaging app which keeps growing and innovating. To understand what the platform can do for your brand, I’ve spoken to Victoria Taylor of Blend Social. Questions for Victoria: Why should brands to be on Snapchat? What’s the key to success on Snapchat? Do you think Snapchat is better for people than for brands? Is the audience on Snapchat interested in what you had for breakfast? What exactly are stories on Snapchat? Sending regular snaps is just person-to-person? How do you get more followers on Snapchat? Images vs. video: What content works best on Snapchat? What’s best practice for drawing and emojis in snaps? What mistakes do you see brands making on Snapchat? How can you use Snapchat for talent attraction and recruiting? What is the return on investment of Snapchat and how do you measure it? What apps and tools are useful to use with Snapchat? Who would you recommend to check out on Snapchat? What’s next for Snapchat? How will the platform evolve? Answers are all inside, promise! Our tip of the week is none other than SoundCloud http://soundcloud.com and our big shout goes out to Daniel Cohen: https://twitter.com/danielcohen82. Read the full show notes: http://linkhumans.com/podcast/snapchat-storytelling And do remember to subscribe on iTunes: http://bit.ly/smknowhow Catch up next week! Jorgen

Did you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others are not so happy. What can employers do to embrace this transparency and how can they ensure they are using these reviews as constructive feedback? To get the scoop, I've had a chat with Diarmuid Russell, Head of International at Glassdoor. Questions for Diarmuid: What challenges can Glassdoor help employers tackle? Do people apply for jobs on Glassdoor? A bad employer will have already have a bad reputation. Doesn't a site like Glassdoor just amplify their problems? How can can you ensure that employee reviews on Glassdoor are genuine? What's the most common reason for not approving reviews? How can companies embrace transparency and encourage employee reviews? What's the number one mistake that you see employees doing? Should you work on your employer brand internally before looking at Glassdoor? Would you call Glassdoor a social media channel? How do you calculate the ROI for companies using Glassdoor? What are your thoughts competitors such as Viadeo, Kununu and LoveMondays? What happens if/when LinkedIn starts offering employer reviews? What employers inspire you on social media? What's the next big thing in the employer transparency space? So quite a few in other words! How did he answer them? You'll have to listen to find out. Or you read this here article: http://linkhumans.com/podcast/employers-transparency-glassdoor Why not read a few more: http://linkhumans.com/podcast Don't forget you can subscribe on iTunes: http://bit.ly/smknowhow And if you're looking for the tip of the week, it's HubSpot CRM: http://hubspot.com/products/crm And finally, our big shout of the week goes out to Christie Fidura: http://twitter.com/cfiduraUK, organiser of the #cmgrLDN meetups - thanks for your continuous support Christie! And thanks to you for tuning in and catch up next week! - Jorgen

How can you transform your employees into an online marketing engine? Employee advocacy! We speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it. Questions for Glenn: What would you say is the main challenge that employee advocacy addresses? Is employee advocacy better suited for large companies? Which social channels do you see giving the best results for your clients? Do employees really want to share content about their company with friends and family on Facebook? How long will it take before social networks put a stop to employee advocacy tools due to loss or advertising revenue? How can you make sure employees don't all share the same content at the same time? How do you keep employee advocacy users engaged? Who are the usual suspects at the top of the leaderboard, might it be salespeople? How do you measure return on investment of employee advocacy? The employee advocacy technology market is crowded, what makes GaggleAMP stand out? Who inspires you on social media? This week's tip of the week is Visually: http://visual.ly There's still time to get involved with #smlondon LIVE! 2016: http://socialmedialondon.co.uk/live Show notes article: http://linkhumans.com/podcast/employee-advocacy-gaggleamp All podcasts: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

Did you ever wonder how the heavily regulated and traditional insurance industry can make use of social media? I speak to Keith Lewis of Zurich Insurance in the UK to learn how they are using LinkedIn, Twitter and YouTube to tell stories to their target audiences of consumers, brokers and employees. Questions for Keith: What are some of the challenges that you face with social media? What are your social media objectives? How do you go about generating what a story telling culture inside the business? How do you encourage employees to be social? Talk us through the tactics. How is Zurich's golf sponsorship helping your social media efforts? What social platforms deliver the best results for Zurich? What's the return on investment from social media and how do you measure it? What tech, tools and apps can you recommend to fellow marketers? What's next for social media in the insurance world? This week's tip of the week is Inbox by Google: http://google.com/inbox Our big shout goes out to Digital Mums: http://digitalmums.com There's still time to get involved with #smlondon LIVE!, just let us know: http://socialmedialondon.co.uk/live Article: http://linkhumans.com/podcast/zurich-insurance-social Subscribe on iTunes: http://bit.ly/smknowhow

How do you implement social selling in a B2B organisation? What social networks should you use? How can you visualise your product offering? To get some answers, I speak to Mike Davies, UK Head of Business Development at Santander UK Corporate & Commercial. Some questions for Mike: Tell us about Santander and your role there? How did you implement social selling at Santander? Do you use any networks beyond LinkedIn for social selling? What tools to you use to visualise your product offering? What other apps and tools to you use for social selling? Do you have an employee advocacy tool that delivers sharable content? Do you also create content? What challenges have you come across and how did you address them? How do you go about measuring success and what results have you’ve seen? Do you look at the Social Selling Index? What's next for social selling? What brand inspires you? Our tip of the week is the new Reddit app, get it for iOS and Android. This week's big shout goes out to Michelle Dziuban of Cision in Chicago, follow her on Twitter: @dziubs. Finally, want to get involved with #smlondon LIVE! on 9 Nov? Let us know right here: http://socialmedialondon.co.uk/live/ Article: http://linkhumans.com/podcast/santander-social-selling Subscribe on iTunes: http://bit.ly/smknowhow

Why is social media really nothing new? Why is Twitter king and LinkedIn boring? How do you deal with trolls and monsters on social media? What’s a roflcopter? To get some answers, I speak to Susie Boniface, journalist and author of “The Bluffer’s Guide to Social Media“. Some of the questions of Susie: Is social media really something new? What's the deal with LinkedIn? Where does the definition of social media start (and end)? What happened to X-Factor winner James Arthur on Twitter? How do you deal with over-sharers? How did Pete Cashmore turn his blog into a business? What's vaguebooking and dweets? This week's tip of the week is Boomerang by Instagram and our big shout goes out to Linda Bolg of Audiense. Article: http://linkhumans.com/podcast/bluffers-social-susie-boniface Subscribe on iTunes: http://bit.ly/smknowhow

How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? Jorgen speaks to David Brudenell, Chief Digital Officer at Universum to learn more and to discuss their new report "Inside Social Media" Questions for David in this episode: We now have 31 hours in a day thanks to multi-tasking: what’s the breakdown? Time spent on relatively few sites - please elaborate? Facebook vs. LinkedIn vs. Instagram vs. Weibo - differences in use What about the upstarts? Snapchat, WeChat Messaging is hot: WhatsApp, WeChat, Messenger, Snapchat, Telegram - how use for brands? What’s the intention gap? Great brands outpace good brands on social - please elaborate? What brands were the top performers in 2015 on LinkedIn and Facebook? Top data-driven recommendations for social recruiting in 2016? Where do companies get it wrong? What’s the ROI and how do you measure it What’s the best tech/apps/tools out there for employer branding/recruitment marketing? What brands inspire you on social media? Big congrats to Adam in California who won our iTunes review competition, a bottle of Champagne is heading your way! Article: http://linkhumans.com/podcast/employer-branding-social Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

Isn’t there enough content out there already? How can business owners find time for social? What does “letting go” of content actually mean? How can we ensure we keep it human online? I speak to Chris Marr of the Content Marketing Academy to get all the answers. Questions for Chris: Tell us about the Content Marketing Academy and what you do? There is a lot of content out there already. Remind us, why is content marketing essential? Why can’t business owners the find time for social and for content marketing? What does “letting go of content” mean? What social and digital channels do you think work best for content marketing? If you could only use one platform, what would it be? Why do business people struggle to adapt new channels such as Snapchat or Instagram? What’s the best way to make an impact with storytelling on social? How can business owners project their personal brands on social? What are the best tools and apps for content and social marketing in 2016? What made you switch away from MailChimp to ConvertKit? What brands inspire you on social? Article: http://linkhumans.com/podcast/human-content-chris-marr Write ups: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

How can brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? We speak to JR Little, who is the author of “Listening Brands – How Data is Rewriting the Rules of Branding“, and Global Head of Innovation at Carat to get the scoop. A few questions for JR: Tell us about yourself and your work? What’s the paradigm shift in branding and marketing? Why do we need to become listening brands? What’s a step-by-step guide to becoming a listening brand? Where do brands get it wrong? How do you build an effective listening infrastructure (what tech do you use?) How can you ensure to understand different types of social data? What social and digital channels work best for listening? What’s the ROI of becoming a listening brand? What are some listening brands that are doing it right and why? What's your personal social media channel of choice? Does branding still make a difference? Read the article: http://linkhumans.com/podcast/listening-brand-jr-little All podcast articles: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow PS. Last chance to win a bottle of Champagne this week - just leave an honest review in iTunes are you're in the competition!

We speak to Ian Grundy, Head of Marketing & Communications - Adecco Asia Pacific about launching a new professional staffing brand across the region. We also find out how Adecco Group encourages its leaders and employees to be advocates on social media and what digital brands inspire Ian. Tell us about Adecco Group and your role there? How did Spring Professional come about, what was the problem you wanted to solve? What were the steps you took to launch the new brand? What are some of the tough lessons you made along the journey? What social and digital channels work best for Spring Professional? How do you encourage leaders to be social? Where is Spring Professional now as a brand and business? What asocial/digital brands that inspire you? What’s the next big thing for the recruitment industry in general and Adecco Group in specific? Where can we learn more about you and Adecco Group? Article: http://linkhumans.com/podcast/spring-brand-ian-grundy All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

Jorgen speaks to Jordan Roland of Shutterstock about what creative trends. With information gathered from millions of searches and downloads, Shutterstock's annual Creative Trends research shows what’s on the rise around the world. From global trends to local developments, it’s an in-depth look at how the creative world will look in 2016. Questions for Jordan: Tell us about Shutterstock’s Creative Trends research, what is it and what’s your methodology? What are the top trends in 2016: Visual, cultural, design, video, music? What are the main takeaways for marketers? Tell us about Shutterstock’s content marketing as a whole? What social and digital channels work best? What’s the ROI and how do you measure success? What’s are the best tech/apps/tools out there for visual/creative marketers? What are some brands that inspire you on social/digital? What's your word of wisdom? Article: http://linkhumans.com/podcast/creative-trends-jordan-roland All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

We speak to Richard Jones, founder and CEO of EngageSciences (acquired by Wayin) to find out how fashion brands and retailers make use of social media to sell and promote their products. A few of the questions we ask him: How do the world’s biggest fashion brands use Social Commerce to boost their exposure to new demographics and increasing revenue? How is the fashion world leveraging social content for awareness and sales purposes, and what lessons can other marketers learn? Tell me about "shoppable reviews" and how brands integrate these with their owned platforms? What about the rise of the "buy button" over the past year, how has that changed the industry? How do fashion brands use user generated content to drive sales and awareness? What are the best social and digital channels for fashion brands? What fashion brands inspire you on social/digital? How do you use social yourself? What’s the next big thing in this space? What's your motto in life? How Fashion & Beauty Brands Use Social [eBook]: http://linkhumans.com/fashion-brands-marketing-ebook Article: http://linkhumans.com/podcast/social-commerce-richard-jones All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

We speak to Scott Monty, of Scott Monty Strategies, author of the Full Monty newsletter and erstwhile Head of Social Media at Ford Motor Company. We ask Scott the following questions: Is social media just a myth? Pls tell us about this Gallup study and some of the top line findings Company-sponsored Facebook pages and Twitter feeds have almost no persuasive power, according to Gallup - but they drive action? Could this be what’s driving users no new platforms like Snapchat or non-social services like Whatsapp? If companies want to acquire new customers, what's their best bet? Social media doesn't exist in a vacuum, and consumers rarely interact with companies through these channels alone; how do we integrate social as one touchpoint part of an overall customer experience? Consumers are more likely to engage with companies through social media when they believe those companies' intentions are genuine. They look for real people and communities. So how can companies become part of the conversation? In your experience from Ford and working with other companies, what social media activities did you find giving the best results? What brands have got this right in your opinion and why? What will happen over the next 2-3 years in the social and digital space? What's your very classical word of wisdom? Article: http://linkhumans.com/podcast/myth-social-scott-monty All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http//bit.ly/smknowhow

To learn more about how employee generated stories and content can build employer brand equity, we have had a chat with Lisa Cervanka and Jason Seiden of Brand Amper. Expect this dynamic duo of HR Tech to not only finish each others sentences, but to also give great answers to the following questions: Tell us about Brand Amper your roles there? Why do companies need employee generated content? What's the power of bold transparency? What's Glassdoor all about? What are the risks of not having employee generated stories? What are some of the challenges with current methods of creating and sharing stories? What’s a step-by-step guide working with employees to create and share original and branded content? What are the benefits to the employees and their personal brands? What social and digital channels are most important and why? What’s the ROI and how do you measure it? Technology selection considerations for employee generated content? What brands inspire you on social/digital? What’s the next big thing in this space? What are your words of wisdom to our listeners? Read the article: http://linkhumans.com/podcast/employee-stories-brand-amper Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

We speak to Angela Bortolussi of Recruiting Social, all about marketing and recruiting on Instagram. Angela answers the following questions: Why should we use Instagram and not Twitter, Facebook or LinkedIn? Should you separate business and personal? What’s a step-by-step guide to success on Instagram? How do you get more engagement? How do you get more followers? How can you source on Instagram? Or find potential clients? How can you use Instagram as a networking tool? What are some of the pitfalls to avoid on Instagram? What’s the ROI of using Instagram and how do you measure it? What apps, tools and tech should you be using along with Instagram? What are some brands that inspire you on Instagram and why? What’s the next big thing for Instagram marketing? Where can we learn more about you and Recruiting Social? And of course she throws in her word of wisdom at the end. Article: http://linkhumans.com/blog/instagram-angela-bortolussi Instagram eBook: http://linkhumans.com/instagram-brand-marketing-ebook Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

We speak to Dr. Leslie Gaines-Ross, Chief Reputation Strategist of Weber Shandwick about how to be a social CEO. Some of the questions in this episode: Tell us about Weber Shandwick and your role there? What challenge do CEOs face with social media? What is a step-by-step approach to becoming a Social CEO? What are the best platforms to use? What can you tell us about about women vs male executives and their use of social media? What mistakes do you see CEOs making on social media? What’s the ROI for the company in having a social CEO? Is there a CEO that inspires you on social media? What’s the next big thing for CEOs and social media? Article: http://linkhumans.com/podcast/social-ceo-leslie-gaines-ross Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

LinkedIn has hit a major milestone in the UK - the professional network now has 20 million active users in the country. I decided to ask five leaders of British business how LinkedIn has impacted their work: How has LinkedIn changed your business and industry? How do you and your organisation use LinkedIn? What is the future for LinkedIn? Andy Hill is Executive Vice President Talent and Resourcing at the Sage Group, a company that’s very forward-thinking in terms of social and digital Kathy Allison is Head of HR at FitFlop, a British SME and my wife’s favourite summer footwear Paul Dreschler is President of the Confederation of British Industry (CBI), he’s not actually on LinkedIn himself but don’t tell anyone! Josh Graff is the UK Country Manager & Senior Director, LinkedIn EMEA James Caan is a Serial Entrepreneur and investor in over 30 companies mainly in recruitment, also previously a Dragon on Dragon’s Den Article: http://linkhumans.com/podcast/linkedin-business-britain Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

We speak to community management Richard Millington of FeverBee and ask him the following questions: Tell us about FeverBee and what you do there? What are the challenges communities are facing in 2016? What is the difference between visible engagement and valuable engagement? What’s the danger of being in the 'showbusiness' industry? What is the importance of microskills to achieving valuable engagement? What does valuable engagement look like? What is the output of engagement? What are 3 examples in this field that inspire you? What’s the next big thing in this space? Where can we learn more about you and your work? And of course we get Richard's word of wisdom at the very end. Article: http://linkhumans.com/podcast/richard-millington-feverbee Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

How do you innovate in digital employer branding? One company that keeps innovating in this space is L'Oreal, the French beauty giant. I've had a chat with Alexander Onish who is the digital employer branding manager to learn more about their employer branding program. Article: http://linkhumans.com/podcast/alexander-onish-loreal Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

How can leaders be engaged on social and digital platforms? How do you measure ROI on being an engaged leader? What leaders can we learn from? To get some answers, I've had a chat with Charlene Li, founder of Altimeter Group, and author of "The Engaged Leader". Read the full article: http://linkhumans.com/podcast/engaged-leader-charlene-li Subscribe on iTunes: http://bit.ly/smknowhow

What is the state of content marketing in the UK? Are we faring better than the Americans and Aussies? What should content marketers be focusing on in 2016? And what does the future hold for content marketing? To get some answers, I've had the chance to speak to none other than Joe Pulizzi, founder of the Content Marketing Institute and author of "Content Inc.". Read the full article: http://linkhumans.com/podcast/content-marketing-joe-pulizzi Subscribe on iTunes: http://bit.ly/smknowhow

What is social intelligence and why do you need it? What are the best social data and listening tools out there? How can you calculate ROI on social media intelligence? To get the answers, I've had a chat with Catriona Oldershaw, co-founder of The Insights Distillery and previous speaker at Social Media London. Read all about it: http://linkhumans.com/podcast/social-intelligence-catriona-oldershaw Subscribe on iTunes: http://bit.ly/smknowhow

Why is employee engagement critical to boosting employee advocacy? I've spoken to Dave Hawley who is the VP of Marketing and Sales Development at SocialChorus to get the answers. Read the post: http://linkhumans.com/podcast/dave-hawley-socialchorus

How can you create a kick-ass culture to hire tech talent from all around the world? How can you create a kick-ass culture to hire tech talent from all around the world? How can you promote a single work location to people who may never have considered it? What makes an e-commerce giant unique? I've had a chat with Brendan Bank, CIO of Booking.com to get some answers. Read the full article: http://linkhumans.com/podcast/brendan-bank-booking Subscribe on iTunes: http://bit.ly/smknowhow

How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does 'a great saga needs all sorts of heroes' actually mean? To get some answers, I've had a chat with fellow Swede Natalie Mellin, Global Employer Brand Project Manager at King. You can listen to the podcast at SoundCloud or iTunes, or read a summary of our conversation: http://linkhumans.com/podcast/natalie-mellin-king Subscribe on iTunes: http://bit.ly/smknowhow

What are the best social channels for recruiting globally? How do you differentiate yourself from talent competitors? How do you calculate return on investment on social media training for recruiters? To get some answers, I had a chat with Sarang Brahme who is the Global Lead of Social Recruiting Initiatives and Strategy at Capgemini. Read the full post: http://linkhumans.com/podcast/sarang-brahme-capgemini Subscribe on iTunes: http://bit.ly/smknowhow

Why do brands need community management? Why should your social media manager NOT be your community manager? And how does Phil Collins fit into it all? To get some answers, Jorgen has had a chat with Christie Fidura of The Perfect Circle, former manager of the Adobe community for EMEA and organiser of the Community Manager London Meetup. Full post: http://linkhumans.com/podcast/community-management-christie-fidura

What are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help us in the office? To answer these questions and more, I’ve had the pleasure of speaking to Julia Jachmann who is the Global Social Media Manager for the Adecco Group and also a keynote speaker at #smlondon LIVE! Read the full article here: http://linkhumans.com/podcast/social-workplace-julia-jachmann

What’s the difference between employer branding and employer brand management? What social media channels are best to attract talent? How did one woman from Cumbria win the war for Britain? All this and more in our chat with Richard Mosley, VP of Strategy at Universum.

Yossi is a speaker at #smlondon LIVE! 2015: http://socialmedialondon.co.uk When’s the last time you bought a fridge/freezer? Do you remember where from? Didn't think so. We speak to Yossi Erdman today, the head of Brand and Social Media at ao.com to find out how you can combine the world of electrical appliances with social networking. Also, we recently got a fridge for the office from AO, so if there is anything we can help with regarding refrigeration in the workplace or maybe social media strategy ping us at info@linkhumans.com or just tweet us @linkhumans

Why is employee advocacy important to your organisation? According to the Finnish employee advocacy service Smarp, there are 6 clear benefits of employee advocacy: - Increase your reach by up to 10x more than a company's corporate social channels. - Build trust, an employee advocate is trusted twice as much as a CEO. Save costs, employee shares generate on average 4 clicks on Facebook. - Engage your employees, 50%+ of employees rank communication and honesty as key factors to drive engagement. - Succeed in recruiting, one third of companies see decreased time to hire, about half find an increase in quality of candidates and 43% in quantity of candidates. - Generate sales, 12% increase in brand advocacy generates a 2x increase in revenue growth. Leads from employee advocacy are 7x more likely to convert. Read the full interview with Smarp's COO Mikael Lauharanta: http://linkhumans.com/podcast/mikael-lauharanta-smarp-employee-advocacy

What can a company do to increase its employer brand on LinkedIn, social media and beyond? We've had a chat with Chris Brown is the Director of UK Talent Solutions at LinkedIn, Gen X vlogger and of course a guest blogger for a wonderful site, Undercover Recruiter. Article: http://linkhumans.com/blog/linkedin/employer-brand-linkedin-chris-brown Show notes: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow

Emails. Love them or loathe them, they are very effective for marketers both in B2C and B2B. What are the elements of a successful email marketing strategy? We have asked this any many more questions to Tamsin Fox-Davies who is a Senior Development Manager at Constant Contact in the UK.

A Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo by Jorgen Sundberg

Social media is maturing and becoming a core part of business for many organisations. Should it managed by an agency or is it better looked after in-house? To answer this question I've had a chat with Rylan Holey who is a music blogger, a cellist, a member of the London Philharmonic Choir, speaker at #smlondon LIVE! last year, London operator for #FollowTheSun and of course the EMEA Partner Manager at Hootsuite in London. Read all about it: http://linkhumans.com/podcast/brands-social-agencies-rylan-holey

You may have heard of growth hacking but like many others you may not know what it means. To learn what it’s all about and how one can hack some growth, I’ve had a chat with Kieran Flanagan. He is the Marketing Director of HubSpot EMEA, a conference speaker, blogger and NLP practitioner. We previously had Lisa Toner, his colleague, on this podcast and we collaborated with HubSpot on the Social Superheroes eBook which is still available for download. Have a listen to the interview podcast on iTunes or Soundcloud or read the article: http://linkhumans.com/blog/growth-hacking-kieran-flanagan-hubspot

What is social collaboration and learning? How can organisations benefit from using these? To find out we've had a chat with James Tyer who is the Global Lead of Social Collaboration lead at Kellogg Company. In this podcast we discuss Working Out Loud and we find out what James' favourite breakfast cereal is. Read the full article here: http://linkhumans.com/podcast/social-collaboration-learning-james-tyer

How on earth can you use Twitter's live streaming app Periscope for social HR and employer branding? In this chat with Lars Schmidt we find out what Hootsuite did in their campaign #FollowtheSun, what results they achieved and what lessons they learned. Read the full article: http://linkhumans.com/blog/periscope-social-hr-lars-schmidt All write-ups: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow

Why is social media a vital part of any organisation's recruitment strategy? What are the eight steps to success in social recruiting? What are the pitfalls and what are some great examples of companies doing it right? We have spoked to Andy Headworth of Sirona Consulting to find out the answers. Read the article here: http://linkhumans.com/blog/social-media-recruitment-andy-headworth

In this interview about video marketing, YouTube guru Aimee Bateman of Careercake answers the following questions: Why is video marketing important to brands and companies? Do you have a step-by-step guide to creating effective video content? What are some of the mistakes to avoid with video marketing? What technical equipment do you need? What are some tips and tricks that marketers should know about? What’s the best platform for video? YouTube vs. Vimeo vs. Wistia vs. Facebook What are some useful apps, tools and services to help you promote your videos? How do you measure ROI on video marketing? What companies are doing video marketing right? Read the full article: http://linkhumans.com/blog/video-marketing-aimee-bateman-careercake

Learn more: http://linkhumans.com/blog/inbound-marketing-david-smooke From the article: Inbound marketing is a great way to get people to your own message. At the simplest level, it’s driving traffic to your values. I really look at it with the rise of the internet as the best way to market because as you put out your message, your ideas, your content, your status updates, you end up attracting people that align with how you already see the world. So instead of paying for direct mail and ads and trying to convince people it’s who you are, you just keep telling people who and what you are and who you help and have content that supports that. You end up forming an audience of really potential buyers. It’s exciting for me in the marketing space because really right now it’s valued more so than the size your wallet is, the quality of your message because we have so many channels and mediums available to us online that we didn’t have 5 years ago, 10 years ago. Even the last year or two you still have new platforms emerging. Medium, LinkedIn Publisher, there’s always a new blog coming along, there’s always a new place to write. It’s been exciting for my career. I just write something and I’m able to talk to people like you and read things you’re writing and comment on your articles. It’s an exciting time to be in inbound marketing.

How can a brand go from survival to significance online and offline? What's the 60:30:10 rule? What makes Levi's, Toms and Patagonia significant brands? Read the full article: http://linkhumans.com/blog/brands-significance-jeremy-waite-salesforce

How can a seemingly dull B2B company use social media to its advantage? We have previously written a case study on how Maersk Line use social media, in this follow-up we catch up with Davina Rapaport, who is the Pulse and Social Media Manager at the Danish shipping giant. Davina answers the following questions: Tell us about the Maersk Line social media program? How do you sell a container on Twitter? Can you track sales or inquiries coming in via social networks? What's been the key to Maersk Line's social media success? What are your favourite social channels? How has your visual content strategy worked out? What challenges are you working on at the moment? Do you have employee advocates on social media? Do the C-suite get involved themselves on social? What B2B brands are worth checking out? What trends to you see over the next few years? Full article: http://linkhumans.com/blog/maersk-line-b2b

How do you get people to sign up to your email list? I recently had a chat with Tim Paige, Conversion Educator and podcaster extraordinaire at LeadPages. In this episode, we discuss how to set up your opt-in forms, creating a lead magnet, what details to ask for, what technology and tools you ought to use for the best conversion rates. Read the full article here: http://linkhumans.com/podcast/build-email-list-tim-paige

We talk Employee Advocacy with Ben Donkor, Social Media, Online & Innovations Analyst at BT and also Chief Blogger & Analyst at Link Humans. In this episode, Ben answers these questions and more: 1. What is Employee Advocacy? 2. Why is Employee Advocacy important to companies and brands? 3. And how is Employee Advocacy beneficial to employees? 4. How can a company get started with Employee Advocacy? 5. What are the common pitfalls that companies should avoid? 6. How do you measure results on an Employee Advocacy programme? 7. What are some companies that are doing Employee Advocacy right? Connect with Ben on Twitter: @FR314.

Linda Bolg, Head of Marketing at Audiense gives us the inside track to advertising on Twitter. Here are some of the questions Linda answers in this episode: 1. Facebook has a larger audience, LinkedIn has more decision makers, Pinterest and Instagram have higher engagement. What makes Twitter a good place to reach your target audience? 2. There are lots of advertising options on Twitter, which would you recommend to brands who want the most bang for their buck? 3. How should you measure the Return on Investment from paid Twitter campaigns? 4. What brands are really doing Twitter advertising right? 5. How do brands get it wrong? 6. What is the benefit of using a tool such as Audiense when planning and executing Twitter advertising? Read the article here: http://linkhumans.com/blog/advertise-twitter-linda-bolg All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

Tim Hughes, social selling advocate and sales leader at Oracle UK gives us the the 5 Pillars of Social Selling which are: LinkedIn, social media Listening, influencer marketing, enterprise social networking and marketing automation. Questions that Tim answers in this episode: How did social selling come about and why is it important? Tell us about the 5 pillars to social selling success? What’s the story of social selling at Oracle UK? What are some of the challenges with social selling? Where should a company start when embarking on a social selling program? Read the full article: http://linkhumans.com/blog/social-selling-tim-hughes All write-ups: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow

Jorgen Sundberg speaks to Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers. Questions that Jeff answers in this episode: 1. What is the value of a social audience and how can you measure it? 2. What are some of the challenges companies face in terms of audiences? 3. How do you segment audiences and how do you attract each segment? 4. What are your top 3 tips for companies to build an audience on social media? 5. Can you recommend any further resources and how can people connect with you? Read the full article: http://linkhumans.com/blog/build-audience-social-media Subscribe on iTunes: http://bit.ly/smknowhow

We talk to Martin Mosler about Hager Group's social media and employer branding journey. Learn more about Hager Group: http://hager.com/ @HagerGroup Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to the Link Humans Social Media Know-How podcast. Isobel talks about the most important ingredients in how to write a successful blog post for your company's website. Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to another episode of the Link Humans social media podcast. Isobel talks about competitions on social media and gives her top 5 tips on how to host one successfully for B2B. Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to the episode 10 of the Link Humans social media podcast. Isobel talks with our very own LinkedIn Expert Lincoln Coutts. This week's topic is how to reach out to your followers on your LinkedIn company page. Find more about Link Humans at linkhumans.com/ @LinkHumans

Isobel talks with David Smooke, Director, Content Marketing & Social Media for SmartRecruiters. This week's topic is about Pinterest and how to build a strong Pinterest page for B2B companies. Article: http://linkhumans.com/blog/tips-great-b2b-pinterest-page Show notes: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow

Welcome to the sixth episode of the Link Humans social media podcast. Isobel talks with Jeremy Waite from Salesforce about how to be a customer focused company at The Clarabridge Summit 2014, London (CXSummit14). Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to the fifth episode of the Link Humans social media podcast. Isobel talks with Jorgen Sundberg from Link Humans about why a strong employee presence on LinkedIn will benefit your brand. Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to the third episode of the Link Humans social media podcast. Isobel from Link Humans talks about real-time Twitter marketing & personalisation. The podcast includes interview with Javier Buron, founder & CEO of SocialBro, after he speaks at the May 2014 Social Media London event in London. Find more about Link Humans at linkhumans.com/ @LinkHumans