Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft Sportwear, a trail running brand cashing in on the newish wave of niche purpose sportswear, headlined by billion dollar brands On running, and Hoka. In this episode, we delve into the pivotal moments of brand evolution and the power of a compelling narrative in shaping a brand's journey. We'll explore the intersection of brand identity and performance marketing, and the crucial role of storytelling in creating an authentic and engaging brand experience. The Eureka Moment: where niclas realized everything is a story, and how it revolutionized his approach at Salomon and Houdini. Crafting Iconic Brands: Learn how Niclas helped transform these outdoor brands into cultural icons, blending innovation with captivating stories. Future of Branding and why you should never call what you make CONTENT, instead focusing on the fusion of brand story telling and strategic marketing. Niclas also pitches me on changing the name of this podcast to Direct to User, eflecting his philosophy and approach while working with brands like Houdini, where the focus is on viewing customers not just as consumers but as users who actively engage with the product. I'll take it under consideration, but I already have the hat...sooo Join us as we uncover these insightful perspectives with Niclas, offering valuable lessons for brand builders and marketers alike. Timestamps: 00:00:00 - Introduction to Niclas Bornling and the Art of Storytelling in Branding 00:02:00 - The Evolution of Brand Identity at Salomon and the Outdoor Industry 00:14:20 - Breaking Into the Running Shoe Market: Insights from Craft Sportswear 00:33:10 - The Rise of Challenger Brands in Running Footwear: Hoka and On's Success 00:47:30 - Direct Response Marketing Strategies in Sports Apparel Hashtags: #BrandStorytelling #RunningShoes #DTCMarketing #SportsApparel #CraftSportswear #InnovationInSports #AthleteBranding #MarketingStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this all killer no filler conversation, Jordan Gordon discusses the importance of clicks and click flows in multi-stage conversion funnels. He emphasizes the need for assets in the marketing funnel to fulfill three key purposes: telling the user where they are, what they need to do, and what's in it for them. Jordan explains how this philosophy applies to emails and landing pages, and the significance of reinforcing value throughout the customer journey. He also highlights the importance of measuring click-through rate and revenue per click to evaluate the effectiveness of email campaigns. Jordan concludes by previewing the next topic on optimizing conversion funnel support. Takeaways Assets in the marketing funnel should tell the user where they are, what they need to do, and what's in it for them. Reinforcing value throughout the customer journey is crucial for maximizing conversions. Measuring click-through rate and revenue per click helps evaluate the effectiveness of email campaigns. Optimizing conversion funnel support, including site abandon, browser abandon, cart abandon, and checkout abandon, is essential for driving conversions. Timestamps: 00:00:00 - Introduction to Email Marketing Success Strategies 00:02:00 - Crafting Compelling Email Subject Lines for Maximum Engagement 00:04:00 - The Importance of Email Content Consistency & Value Reinforcement 00:06:00 - Optimizing Email to Landing Page Conversion Funnels 00:08:00 - Strategies for Seasonal Launches and Product Promotions via Email 00:10:00 - Future Email Marketing Topics: Conversion Funnel Support and Anti-Spam Techniques Hashtags: #EmailMarketing #DigitalMarketing #DTCpodcast #MarketingStrategies #ConversionOptimization #CustomerRetention #SubjectLines #EmailCampaigns #PilotHouse #AllKillerNoFiller Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. On this pod, almost everything we talk about contributes in one way or another to a large problem the world faces...plastic pollution, so today' we're focused on how we're going to tackle it. https://cleanhub.com Enter Joel Tasche, founder and CEO of CleanHub, the world's first ISO-verified platform, designed to help DTC Brands reduce plastic and collect more plastic from the environment than they use, with AI technology that keeps track of every pound collected ... Plastic is everywhere and pretty much unavoidable in our modern lives, but CleanHub helps brands take proactive and measurable efforts to help brands reduce their plastic footprint, and put love for the planet into the core of the brand identity. This conversation will help you come to grips with the world of plastic, along with the challenges, and great developments in becoming a more circular economy. We'll also cover the rise of the conscious consumer, and what your brand needs to do to resonate with them. The power of environmental action in brand identity How to avoid greenwashing in your sustainability communications... Only listen to this podcast if you care about the future of planet Earth...and are excited about the opportunity we have as purveyors of plastics to clean things up.... Timestamps: 0:00 - Introduction to CleanHub and its mission 2:36 - The importance of sustainability in waste management 4:58 - Sudscrub: A case study on integrating sustainability 7:25 - Building environmental consciousness into a brand 9:57 - Tangible actions for conscious consumers 12:21 - Measuring CleanHub's impact: 14 million pounds of waste collected 14:47 - The role of packaging assessment in sustainability 17:12 - The future of biodegradable plastics and waste management 19:35 - Wrapping up the conversation on revolutionizing waste management Hashtags: #CleanHub #Sustainability #WasteManagement #EnvironmentalImpact #BiodegradablePlastics #ConsciousConsumer #PackagingAssessment #GreenFuture #Innovation #CircularEconomy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today's podcast revisits one of our favorite guests, Eric Ji Sun Wu, who founded and grew his Personalized Nutrition startup Gainful to 8 figures, helping them navigate multiple funding rounds and innovative retail partnership with Target, where they pioneered in-store personalization. This podcast goes deep to the heart of the entrepreneurs journey as we follow Eric from the height of Gainful's crazy growth, to the sandobx for creating Eric's new venture in the CPG space as he builds Sobo Foods, to bring health consciousness and authentic flavors to the typically bland and low quality dumplings you might find in your grocer's freezer. Expect a deep dive into the intricacies of navigating the retail landscape, the art of building a brand that resonates with consumers, and the critical importance of product quality and customer experience. Expect a tasty dumpling...on with the show... Timestamps: 0:00 - Introduction to Eric Ji Sun Wu's Journey 2:15 - The Growth and Success of Gainful 4:30 - Transitioning to Sobo Foods and Embracing Sustainability 6:45 - Customer-Centric Approach in Business 9:00 - Innovations in Health and Nutrition Startups 11:15 - Adapting to Retail Challenges and Opportunities in Sobo Foods Hashtags: #Entrepreneurship #StartupJourney #SustainableFood #NutritionInnovation #EricJiSunWu #Gainful #SoboFoods #HealthStartups #BusinessInsights #RetailStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome back to another episode of All Killer, No Filler. If you haven't already started your Valentines Day advertising, chances are you've seen the telltale roses, hearts, and love-filled colors on your social feeds. Join Eric Dyck and Jocelyn and Abby from the Pilothouse Meta team as they delve into the dynamic world of Valentine's Day marketing, exploring innovative strategies used by leading ecommerce brands. This episode offers: Insightful analysis on the use of color psychology, particularly reds, pinks, and purples, in creating successful ad campaigns. The significance of express shipping in boosting sales, alongside expert insights on optimizing ad spend. A discussion on the influence of emotional appeals and self-love themes in advertising with practical tips you can steal for your own campaigns. On with the show! Timestamps: 00:00 - Introduction to Valentine's Day Marketing Trends 02:20 - The Impact of Color Trends on Consumer Engagement 04:30 - The Role of Shipping Offers in Boosting Sales 07:00 - Utilizing User-Generated Content for Authentic Marketing 10:10 - Adapting Marketing Strategies in Economic Downturns 12:30 - Innovative Promotional Strategies for Valentine's Day Hashtags: #EcommerceMarketing #ValentinesDaySales #DigitalMarketingStrategies #DTCpodcast #OnlineAdvertising #MarketingTrends #UserGeneratedContent #CreativeMarketing #BusinessGrowth #SEOoptimization Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're exploring a unique partnership between two of my personal favorite brands – the outdoor blanket sensation Rumpl, and the eco-conscious apparel trailblazers at Houdini. This episode isn't just about a product; it's about a philosophy, a journey of sustainability, and the art of meaningful collaboration. Wylie Robinson from Rumpl makes his return to the podcast joined by Houdini's Josef Nystrom Baksaas from to unravel the story behind their fascinating collaboration "The Reconnect Puffy Blanket". https://rumpl.com https://houdinisportswear.com We're talking about everything from the challenges of integrating supply chains to the ethos of circular design, and how these brands are redefining the outdoor gear landscape. So, whether you're gearing up for your next adventure or you're passionate about sustainable design, this episode is packed with insights that you won't want to miss. Get ready to be inspired, as we delve into a conversation that's all about pushing boundaries and staying true to your values. Let's jump right into the heart of this innovative partnership. Grab your favorite blanket, find a cozy spot, and on with the show! Timestamps: 0:00 - Introduction to the Episode and Guests 2:20 - The Philosophy and Journey of Sustainability 7:50 - Challenges in Integrating Supply Chains 14:30 - Material Story and Technical Aspects of the Collaboration 23:10 - The Outdoor Gear Market and Consumer Trends 30:00 - Building a Relationship with Users, Not Consumers Hashtags: #DTCpodcast #SustainableOutdoorGear #Rumpl #Houdini #EcoFriendlyProducts #OutdoorAdventure #SustainableDesign #CollaborationInnovation #OutdoorGearTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and we're chatting today with Rob and Clifford from Pilothouse Amazon, to discuss the number one thing we see brands do incorrect with their Amazon Ads campaign structures, exactly how to diagnose it, and how to do it right. Why you need to break your branded terms out from your broad campaigns ASAP How to structure your business and your Amazon listing to reduce returns before they happen Timestamps: 00:00:00 - Introduction to Amazon Advertising Strategies 00:02:10 - Distinguishing Branded vs. Non-Branded Campaigns 00:04:20 - Effective Listing Optimization Techniques 00:06:30 - Tips for Managing Amazon Return Rates 00:08:50 - Harnessing the Power of Customer Reviews Hashtags: #AmazonSellingTips #EcommerceStrategies #DTCPodcast #AmazonAdvertising #ProductListingOptimization #CustomerReviews #ReducingReturns #AmazonFBA #OnlineBusiness #EcommerceSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're talking with Keen Decision's Founder Greg Dolan about 2024 planning, and how brands can determine their optimum media mix.... Understand the power of media mix analysis! https://keends.com From shattering my concept of Top of Funnel, to teaching me the basics of media mix analysis, to understanding the real power of AI to determine the real halo effects, and points of negative return for your all your marketing channels... Are you truly ominchannel, or want to be? Then go to Keends.com to get a taste of modern media mix analysis... but for now, on with the show! Timestamps: 0:00 - Introduction to Media Mix Analysis and DTC Brand Planning 2:30 - Understanding Top-of-Funnel Marketing and Its Importance 5:00 - The Role of AI in Modern Marketing Mix Analysis 7:15 - Omni-Channel Strategies: Are They Still Relevant in 2024? 9:30 - Identifying Points of Diminishing Returns in Media Spending Hashtags: #DTCMarketing #MediaMix2024 #MarketingStrategy #DigitalMarketing #BrandGrowth #AIinMarketing #OmnichannelStrategy #MarketingTrends2024 #KeenDecisionSystems Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're reheating the concept of microwave cookery, with Anyday founder, Steph Chen, and her Marketing Lead Danielle Walsh... We learn about the family business origin of this upstart brand, coming from the world's largest cookware dynasty, Meyer... Today's podcast deep dive on the power of story-telling, and a master class on the practical, low-fi tactics that Anyday uses to engage customers, and indoctrinate them into the Anyday family... From plain text emails, to outrageously long welcome sequences that invite customers to cook salmon in the work microwave this podcast clears the air on an appliance that has been long limited to melting butter and popping popcorn. Nuke, Nuke - who's there? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Nate, Taylor and Jacob about the 2024 State of the Union for Meta Ads including our 3 pillars of success, how to avoid the Q4 hangover, our thoughts on the raging Cost Cap Debate, and Zuck's Macadamia - Kobe Leave-The-World-Behind Compound. Check out this sweet Cost Cap debate thread: https://twitter.com/oliviaakory/status/1744734724097245442 Timestamps: [00:00:00] Introduction: Overview of Today's Meta Ads Discussion [00:02:30] Q1 Challenges in Meta Advertising: Spend and Conversion Rate Dynamics [00:05:00] Effective Media Mix and Ad Strategies for Early Year Marketing [00:07:30] Bid Strategies on Meta: Cost Caps and Conversion Focus [00:10:15] Integrating TV and Digital Strategies in 2024 [00:12:45] Data-Driven Decision Making: Leveraging Analytics for Meta Ads Hashtags: #MetaAds2024 #DigitalMarketing #Q1MarketingStrategies #MediaMix2024 #MetaBidStrategies #DataDrivenMarketing #DTCAdvertising #FacebookAds2024 #OnlineMarketingTrends #CreativeAnalytics Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend Nick Shackelford, founder of Structured and BREZ his new low dose Cannabis beverage he's building in public, with explosive, inspiring results, breaking the million dollar mark in their first 8 months. Today's talk is a crash course on cannabis, restricted categories on Meta Ads, the power of a premium brand, and Nick's insights on the evolution of affiliate marketing for CPG.... Join me and the Drake of DTC as we talk THC, CPG, and the overhyped death of UGC... Timestamps: 00:00 - Introduction to Nick Shackelford and Breeze Cannabis Beverage 02:10 - Strategies for Advertising in Restricted Categories 04:30 - The Art of Building and Scaling a Premium Brand 07:00 - The Future and Evolution of User-Generated Content (UGC) 09:20 - Leveraging Influencer Marketing for Cannabis Products 11:50 - Predictions for the Cannabis Beverage Industry in 2024 Hashtags: #DTCpodcast #CannabisMarketing #NickShackelford #DigitalMarketing #CannabisBeverage #Ecommerce #UGC #InfluencerMarketing #BreezeBeverage #MarketingStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler and today we're diving in with Adam and first-timer Amanda from Pilothouse's Google Ads team who are going to be de-mystifying the complex process of running Google Ads promotions at scale... For the comprehensive Google Ads Promo Checklist, go here Timestamps: [00:00:00] - Introduction: Bidding Strategies and Pre-Sale Preparation [00:02:20] - Understanding Motion: The Creative Analytics Platform for Winning Ads [00:05:00] - Setting Up Automated Promotions and Closing Strategies in Google Ads [00:07:20] - Aligning Promo Times Across Platforms: A Crucial Checklist [00:09:30] - Q1 2024 Promo Strategies: Preparing for Upcoming Sales Hashtags: #GoogleAds #DTCMarketing #PromotionsStrategy #DigitalAdvertising #SEO #EcommerceSuccess #AdBidding #GA4Insights #OnlineMarketing #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Eran Mizrahi, co-founder of Ingredient Brothers, discusses the importance of supply chain in the CPG industry. He shares the origin story of Ingredient Brothers and highlights the challenges faced by legacy manufacturers in the DTC world. Eran also discusses the headaches in the supply chain for CPG brands, such as managing compliance and working with multiple suppliers. He provides insights on how smart companies can bring down costs in their supply chain to optimize margins. Eran shares trends in ingredients and product development, emphasizing the importance of simplifying ingredient labels. He concludes with advice for starting a CPG brand and highlights the services provided by Ingredient Brothers in optimizing supply chains. Takeaways: Supply chain is an important aspect of the CPG industry, and it is crucial for brands to understand and optimize their supply chains to scale their products effectively. Legacy manufacturers often struggle to adapt to the D2C world, which requires more nimbleness and responsiveness to smaller quantities and specific customer needs. CPG brands face challenges in their supply chains, including managing compliance, dealing with logistics and shipping costs, and working with multiple suppliers. Smart companies can bring down costs in their supply chains by focusing on specific areas for cost reduction, running a diligent process to identify alternative suppliers, and gathering data to track market trends and pricing. Trends in ingredients and product development include the use of coconut-based products, allergen-free options, and reducing ingredient labels to meet consumer demands. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup No rest for the wicked awesome. We're back with a brand new AKNF Retention session with Jordan Gordon, Retention Director at Pilothouse. In this episode, Jordan Gordon, Director of Retention and Email at Pilot House, discusses the latest Gmail updates and how to turn your email channel into a revenue driver in 2024. He explains the importance of implementing a dedicated domain and warming it up to avoid being marked as spam. Jordan also emphasizes the need to monitor and control your spam complaint rate to maintain a good sending reputation. He shares a message priority hierarchy and the use of smart sending to optimize email delivery. Additionally, he advises segmenting your audience and adjusting send frequency based on engagement levels. Finally, Jordan highlights the importance of providing value in your emails and previews upcoming topics for 2024. Takeaways: Implement a dedicated domain and warm it up to avoid being marked as spam. Monitor and control your spam complaint rate to maintain a good sending reputation. Prioritize your email messages based on importance and use smart sending to optimize delivery. Segment your audience and adjust send frequency based on engagement levels. Provide value in your emails to maintain subscriber engagement and reduce spam complaints. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Today we're re-releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC. Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space. Attendees at C-Suite got to spend the day with Andrew asking him specific questions, with more than attendees getting to chat about investment/partnership. Wild! This talk is wide-ranging and covers Andrew's entire career, ranging from starting one of the top design firms in the world, Metalab, to starting Tiny, taking companies public, hiring and firing CEOS, and everything in between. You'll also hear: Why the Aeropress acquisition made sense and how the negotiations went down Bootstrapping vs taking angel, VC, and PE - and why grinders should remember to enjoy the ride! Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Advertise on DTC - ⁠https://dtcnews.link/advertise⁠ Work with Pilothouse - ⁠https://dtcnews.link/pilothouse⁠ Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - ⁠https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Aves and first-time AKNFer Jocelyn jump on to share unfiltered Meta Ads gold to get you prepped for Q5 and 2024 on Meta Ads. Listen and learn: • Tips to maximize Q5 (including turning on your BFCM campaigns for extra juice) • Horizontal and Vertical Scale and 5xing our ad spend • Why you need to improve your click attribution and how to do it! • Our favorite offers, brands, and marketing stories Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today, we're in a bulking phase with Dan McCormick, founder of Create, a creatine gummy brand that Dan's built in public over the past year, driving it to $4 Million dollars in sales in his first year of operation... We break down the market strategy, the form factor, and the growth marketing plan that's allowed him to scale so quickly...almost like he's on some kind of supplementation... Stay tuned for Dan's warm takes on the CPC December Debacle, as well as what Twitter's biggest problem is (hint: It's not Disney, it's that their algo sucks.) Along with tonnes of great insights, this podcast demystifies one of the most popular and widely taken supplements in the world... Creatine, and much like this podcast It supplies energy to your muscles and may also promote brain health... In fact, I'm taking it myself, can't you tell? On with the Show! Timestamps:00:00 - Introduction to Dan McCormick and Creatine Gummies02:40 - Building and Scaling a Supplement Brand05:00 - The Impact of Creatine on Health and Fitness10:20 - Strategies for High Customer Lifetime Value (LTV)15:30 - Utilizing Meta for Customer Acquisition20:45 - Future Trends in Supplement Products Hashtags:#CreatineGummies #DTCMarketing #HealthSupplements #CustomerLifetimeValue #MetaAdvertising #Entrepreneurship #HealthAndWellness #SupplementIndustry #DigitalMarketing #BusinessGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us as we catch up with Nate and Taylor who lead Pilothouse's Socials team (Meta Ads and TikTok Ads) on their Black Friday Cyber Monday results. Stay tuned to learn who we think the clown is in the CPC Debate! Chapters: 00:00 - Introduction to Black Friday & Cyber Monday Marketing Insights 02:10 - Strategies for Optimizing Ad Spend During Peak Sales Periods 04:30 - Understanding and Overcoming Credit Issues in Marketing Campaigns 06:40 - The Importance of CPC in Digital Marketing Campaigns 08:50 - Product Launches and Unique Offers for Black Friday/Cyber Monday 11:00 - Introducing Scale School: A New Frontier in DTC Marketing Education Hashtags: #DigitalMarketing #BlackFridayMarketing #CyberMondayTips #DTCPilotHouse #ScaleSchool #AdSpendOptimization #CPCStrategy #EcommerceMarketing #MarketingEducation Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Sean Reyes, founder of Shock Surplus, discusses his journey in the shock industry and the challenges of gatekeeping and manufactured virality. He shares insights on educating customers about shock absorbers and empowering them to make informed decisions. Sean also talks about the growth of his business and the impact of the economy on the aftermarket industry. He emphasizes the importance of authenticity and value in standing out from the competition. Additionally, he highlights the significance of short-form video content and the role of different social media platforms in reaching and engaging with audiences. In this conversation, Sean Reyes, the founder of Shock Surplus, discusses his journey in the direct-to-consumer (DTC) space and how he has transformed his business into a media company that sells parts. He talks about the importance of vertical integration and expanding into new markets. Sean also shares his plans to build a full-service shop and invest in a shock rebuild tool kit. He emphasizes the significance of customer lifetime value and the challenges of increasing it. The conversation concludes with Sean providing contact information and discussing the potential for innovation in the DTC space. Takeaways Educating customers and providing value-added services can differentiate a brand in the aftermarket industry. Gatekeeping and lack of transparency are prevalent in the automotive industry, but there is an opportunity to democratize knowledge and empower customers. Short-form video content, such as TikTok and YouTube shorts, can be effective in reaching and engaging with audiences. Offering unique services, like same-day shock service, can provide added value and set a brand apart. Authenticity and category design are key factors in building a successful brand in a competitive market. Vertical integration is crucial for success in the DTC space. Transitioning from a parts company to a media company can lead to new opportunities. Investing in a full-service shop can enhance the customer experience and provide additional revenue streams. Customer lifetime value is an important metric to track and improve in order to drive business growth. Innovation in the DTC space offers endless opportunities for retrofitting legacy businesses with digital marketing tactics. Chapters 00:00 Introduction and Topics 01:05 Getting into the Shock Game 03:02 Discovering Drop Shipping 04:01 Starting Shock Surplus 05:24 Cutting Out the Middleman 06:16 The Archaic Aftermarket Automotive Industry 07:22 Educating Customers on Shock Absorbers 10:13 Gatekeeping in the Automotive Industry 13:53 Providing Education and Empowering Customers 16:27 The Aftermarket Market and Growth 17:32 Using Minimum Advertised Pricing to Gain Market Share 18:37 The Role of Meta Ads in the Marketing Strategy 20:18 Manufactured Virality and Brand Rivalries 22:16 The Importance of Short-Form Video Content 24:23 The Impact of the Economy on the Aftermarket Industry 25:27 Competition and Category Design 27:11 Differentiating with Authenticity and Value 30:34 The Tech Stack and Essential Tools 36:35 The Differences in Audience on TikTok, YouTube, and Instagram 39:02 The Importance of Short-Form Video Content 40:50 Vertical Integration and Expansion 41:38 Transition to a Media Company 42:15 Building a Full-Service Shop 42:49 Investing in Shock Rebuild Tool Kit 43:34 Customer Lifetime Value 45:44 Future Plans and Contact Information 46:58 Innovation in the DTC Space Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and Jordan discuss the key strategies and tactics for maximizing retention during Black Friday and Cyber Monday. They cover topics such as increasing message volume, using text-only messages, double tapping, starting early, targeting VIP and repeat buyers, reinforcing the core offer, pre-hero and subject line testing, optimizing revenue procession, using retention.com and Black Crow, filling the funnel early, reaching back in a safe and compliant way, preparing for 2024, turning email into a revenue engine, and coordinating with other channels. They also offer exclusive swag for dedicated listeners. Takeaways Increase message volume to capture attention during Black Friday and Cyber Monday. Use text-only messages and double tapping to engage with customers. Start early and target VIP and repeat buyers for better results. Reinforce the core offer and optimize subject lines for revenue procession. Consider using tools like retention.com and Black Crow for improved retention. Fill the funnel early and reach back in a safe and compliant way. Prepare for 2024 by turning email into a revenue engine. Coordinate with other channels to maximize results. Exclusive swag is available for dedicated podcast listeners. Timestamps: 0:00 - Introduction to Email Marketing Strategies for Black Friday 2:10 - Subject Line Optimization for Increased Revenue 4:30 - The Power of SMS Marketing in Customer Retention 6:40 - Email Funnel Optimization for Higher Conversion Rates 9:00 - Strategic Use of HTML Emails and Text Messages 11:15 - Adapting Marketing Strategies for Consumer Spending Trends Hashtags: #EmailMarketing #BlackFridayStrategies #DTCTips #MarketingInsights #ConversionOptimization #SubjectLineSecrets #SMSMarketing #DigitalMarketing #EcommerceSuccess #BusinessGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm talking with Nadia Ladak, Co-Founder and CEO of Marlow a trailblazing Toronto company redefining menstrual health with the world's First Lubricated Tampon. https://wearemarlow.com Marlow started as a bold solution to a widespread yet overlooked issue in menstrual health, representing a paradigm shift in an industry long-dominated by stagnant product offerings. In this episode, Nadia shares her unique insights on disrupting a traditional market, building a community-focused brand, and leveraging digital platforms for growth. Ready for a disruption dissertation? Timestamps: 00:00 - Introduction and Marlow's Origin Story 03:20 - Challenges in Menstrual Health Innovation 08:00 - Building a Strong Brand Community 12:30 - Digital Marketing and Content Strategies 17:00 - Nadia Ladak’s Advice for Entrepreneurs Hashtags: #Marlow #MenstrualHealthInnovation #DTCpodcast #StartupCulture #DigitalMarketingStrategies #BrandBuilding #WomenEntrepreneurs #HealthAndWellness #EntrepreneurshipTips #BusinessGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us for a rapid fire retrospective on what happened, what crushed and what tanked for Ecomerce Brands running Google Ads and Amazon Ads with Pilothouse. Meta Ads + Retention Results discussed next week! Work with Dougie on Google ads or Clifford on Amazon ➝ Pilothouse.co Timestamps: 00:00 - Introduction to Black Friday Marketing Strategies 02:10 - Google Ads Success Stories: Revenue Growth and Efficiency Gains 08:20 - Amazon Promotions: Strategically Placed for Maximum Impact 15:30 - SMS Marketing: Enhancing Customer Engagement and Revenue 20:40 - Lessons Learned: Preparing for Future Black Friday Campaigns Hashtags: #BlackFridaySales #GoogleAds #AmazonStrategy #SMSMarketing #DTCBrands #MarketingTips #SalesGrowth #HolidayMarketing #EcommerceSuccess #DigitalMarketingStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I'm Eric Dyck. Today we're talkin' water with Santevia's Matthew Gohl Santevia is a revolutionary water filtration system that puts back some of the essential nutrients that market learding brands like Brita and Zero Water Filter Out. We met the Santevia team at our event in Las Vegas, where they took the stage and braved a Hot Seat Session with our speakers and audience. The advice we gave on that day has come to inform their new approach and is paying major dividends as Santevia continues to grow aggressively on Amazon and through their retail presence. Uncover the Marketing Strategies That Propelled Santieva's Water System to Success: Mastering Amazon Marketplace: Dive into Santieva's approach to dominating Amazon sales, including optimizing product listings and leveraging user reviews for increased visibility. Social Media Synergy: Explore how Santieva's integrated social media strategy, particularly on platforms like TikTok, augmented their Amazon success by driving brand recognition and trust. Analytics-Driven Campaigns: Unpack the role of detailed data analysis in Santieva's marketing decisions, from targeting the right customer segments to refining their advertising tactics for maximum ROI. Timestamps: 0:00 - Introduction: Santevia's Unique Water Filtration System 3:00 - Impact of E-Commerce and Shopify on Business Growth 7:00 - Strategies for Success on Amazon's Platform 12:00 - The Importance of Influencer Marketing in Brand Expansion 16:00 - Future Directions: UK Expansion and New Product Development Hashtags: #SanteviaWaterFiltration #DTCpodcast #WaterPurification #EcommerceGrowth #AmazonSalesStrategy #HealthAndWellness #InfluencerMarketing #SustainableLiving #CleanWaterSolution #InnovationInWater Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ In this insightful episode of our podcast, Eric and Spencer delve into the dynamic world of TikTok advertising, unpacking the journey from initial experimentation to sustaining long-term success. The conversation is structured around three critical stages of advertising on digital platforms, particularly TikTok. In Stage 1, they explore the initial phase of discovering what resonates with the audience, emphasizing the importance of creative experimentation. The discussion then shifts to Stage 2, where the focus is on scaling and optimizing winning strategies. This phase is marked by growth and the excitement of refining successful creatives. The final segment, Stage 3, addresses the challenges of ad fatigue and the need for innovation, highlighting strategies such as visual refreshes, new content approaches, and the significance of TikTok’s advanced retargeting capabilities. This episode offers valuable insights into the ever-evolving landscape of digital advertising, underscoring the necessity of adaptability and continual learning in the realm of social media marketing. Timestamps: 0:00 - Introduction to TikTok Ad Changes and Advanced Pixel Matching 2:20 - Strategies for DTC Brands on Shopify Using TikTok 4:40 - Identifying and Navigating the Three Stages of TikTok Growth 7:10 - Scaling Strategies and Creative Testing in TikTok Advertising 9:30 - Navigating the 'Midlife Crisis' Stage and Refreshing Ad Creatives Hashtags: #TikTokAdvertising #DTCmarketing #TikTokGrowth #SocialMediaAds #DigitalMarketing #EcommerceStrategies #AdScaling #CreativeTesting #TikTokRetargeting #PilotHouse Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm chatting with one of my favorite creators and favorite last name havers, Colin Landforce, who's launched his social media presence earlier this year on Instagram, Twitter and TikTok, and has been skyrocketing in followers and popularity, while mining the very niche intersection of Golfing accessories, and Ecommerce business building... https://www.instagram.com/landforce/?hl=en Want to know where to find the best blanks for golf shirts? Follow Colin Want to know the best suppliers for balls, ball markers and gloves? Follow Colin Want to put down the excuses and finally start creating the short form video content that can fuel not only your brand, but an epic personal brand? Listen to this pod and definitely follow Colin... Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF is a power house tour de force where Pilothouse Jordon Gordon lays the complete framework for an email system that maximizes revenue, AS WELL AS Deliverability for Q4. How to maximize your reach for BANGER emails without hurting engagement How to limit lower engagement on your STINKER emails without hurting your reputation How to REHAB Gmail And so much more... Watch this one on YouTube for JoGo's amazing visual props...Listen to it a few times, or just work with Jordon ➝ pilothouse.co Timestamps: 0:00 - Introduction to Email Marketing Makeover 3:00 - Segmenting Your Audience: Engaged vs. Unengaged 7:00 - Strategies for Creating 'Banger' Emails 12:00 - Improving Email Deliverability and Compliance 17:00 - Tailoring Emails for Black Friday Success Hashtags: #EmailMarketing #MarketingTips #AKNFPodcast #DigitalMarketing #InboxStrategy #BlackFridayEmails #EmailSegmentation #EmailCampaigns #MarketingMakeover #EngagementBoost Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going to the heart of recurring revenue with a deep dive into the successful subscription program landscape with Nirav Sheth, from Anatta and Lindy Crea, from Recharge anatta.io/subscription-benchmark-report rechargepayments.com Nirav is the visionary CEO and Founder of Anatta, a strategic partner renowned for transforming mid-market and enterprise DTC brands like Dollar Shave Club and Athletic Greens into industry leaders through its unique combination of dedicated digital product teams, strategic guidance, and deep tech stack expertise. Think Dollar Shave Club and Athletic G Joining Nirav is Lindy Crea, the dynamic VP of Strategic Alliances at Recharge. Recharge is a powerhouse in the ecommerce space, offering an integrated suite of tools that has fueled the growth and customer retention of over 20,000 brands, processing an astounding $20 billion in revenue. You’ll learn Why Membership is the new subscription with great examples of how to enrich your concept of “subscribe and save” to something much more valuable The secrets of the biggest subscription players out there…between Anatta and Recharge, Nirav and Lindy have worked with the heaviest of hitters and have lots of insights to share about what makes them so successful How to maximise your subscription revenue this BFCM… The Future of Subscriptions in 2024… Also for anyone looking for category specific benchmarks from the most successful subscription brands, make sure to grab Anatta’s Subscription Benchmark report from the link in the shownotes. Hope you enjoy it, on with the show…. Timestamps: 00:00 - Introduction 02:10 - The Evolution of Subscription Programs 09:20 - Strategies for Adding Value to Subscribers 14:00 - Optimizing for Black Friday & Cyber Monday 21:12 - Future Predictions for Subscriptions Hashtags: #SubscriptionPrograms #Ecommerce #CustomerLoyalty #DTC #FutureTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck Today's podcast marks the return of our most popular podcast guest ever, Nik Sharma from Sharma Brands and Hoox, paired with Pilothouse's Head of Innovation and GM of Warp Drive... This CRO Throwdown covers Nik and Brett's best advice on Landing Pages, Site CRO, post purchase upsells, as well as the Art of the Cart...and why Nik considers the Slide out card to be "ocean front real estate" that more brands need to take advantage of. You'll also hear clashing opinions on Headless commerce, and exciting agreement that despite economic headwinds, all data indicates that Q4 should be the best one ever... Nik's a gem Timestamps: 00:00: Introduction 02:30: Media Buying Strategies 04:45: Exploring Headless E-commerce 07:15: Checkout Optimization Tips 09:45: Attribution Challenges in Advertising Hashtags: #EcommerceInsights #Q4Strategies #MediaBuying #HeadlessEcommerce #CheckoutOptimization #AttributionWars #DTCPodcast #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're catching up with Rob and Clifford from the Pilothouse Amazon team to discuss Amazon's role in brands' omnichannel Q4 strategy as well as the signs and signals you need to be on the lookout for to know if you should be more or less aggressive with your ads. We'll also talk a "hypothetical" approach to scaling a creatine gummy on Amazon, as well as going deep on the incredible upside exposed in Amazon's recent quarterly earnings call. Walk, run, or sit, just make sure you tune in to this week's AKNF! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Juliana Casale, the brains behind the refreshing sparkling water brand, "Balloon." https://balloonwater.com Not only is Juliana a regular contributor to our DTC Newsletter, but she's also eager to share the wisdom she's garnered from her CPG startup journey. Here's a taste of what's in store: Starting with Pre-orders: Discover Juliana's approach to gauge real market interest while minimizing risks. The Power of Transparency: Learn how Juliana's open sharing of her brand-building journey has not only caught attention but also earned her invaluable advice. The Quest for Genuine Feedback: Dive into Juliana's strategy for ensuring the feedback she receives is both authentic and constructive. So, whether you're a beverage aficionado or just curious about the startup world, join us for a deep dive into the creation of "Balloon" and the nuances of launching a new product in the beverage landscape. Cheers! Juliana’s Twitter: @attackofthetext Balloon Twitter: @waterballoonco Balloon Instagram: @waterballoonco TikTok: @waterballoonco Timestamps: 00:00 - Introduction 02:15 - Starting Her Brand 15:10 - Ingredient Sourcing Challenges 18:45 - Go-To-Market Strategy 25:30 - $50,000 Investment Question Hashtags: #Entrepreneurship #SparklingWaterBrand #StartupJourney #IngredientSourcing #GoToMarketStrategy #BusinessOutreachHack #DTCMarketing #EntrepreneurInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup I'm an anxious person, but for Q4 efforts on the retention side, I don't get that anxious. It is actually pretty easy to crush Q4 if you’re strategic, calculated, and follow some key steps. I hope this guide remedies anxiety for anyone listening. Audience check up. Don't ruin your list before the big game. Make your list big, healthy, and strong. Maximum engagement. Maximum inboxing. If you plan on doing an aggressive sending schedule during Q4, start ramping up your weekly sends slowly now to test the waters. But do it with engaging content. All the content you know drives the most engagement, fire away. Get people interested. Get people clicking. Be gentle with your segmentation. Don’t try to do anything too crazy right now. If you end up in spam before Q4 you’re screwed. Know your spam rate in advanced. Run deliverability testing. This report will dictate how aggressive you can safely be. Send testing. Figure out what times of the day your audience is the most engaged. Know these things well in advance of Q4. Be prepared to adapt though. If you send at peak times, you may get lost in the sea. Understand your audience. Understand your segments. Now is the time to really hone in on what works. Creative, an effective plan for subject line testing. Pain point vs USP % vs $ Product feature vs collection feature Personal or brandy Up front or teaser PLAN CONTENT AS FAR AHEAD AS POSSIBLE. Think ahead. Create contingency. Every send counts right now. Create surplus content alongside the sends you know are guaranteed to go out. Set targets and plan content around targets. Have extra levers you can pull. Backup emails for specific segments. Structure your offer so it doesn’t get stale. Ramp it up, spice it up, diversify it. Product drops Increasing discount Gift with purchase Buy X get Y Surprises Get personal with your audience. Experiment with different content formats. UGC Founders message Simple text Once you hone in on an offer, plan a way to get it into your flows during the Q4 period. Make sure you can adjust it for whatever the ongoing offer is. Maximize revenue. BONUS TIPS IF YOU WANT TO GO DEEP: On the topic of flows, this is a really good time to think about your win-back / reactivation flow. All those people that have lost interest in your brand could come back. Ensure your reactivation flow is updated with the STRONGEST possible offer you’ll run during Q4, or even combine offers. This is a really good time to hone in your post-purchase strategy as well. You know you’ll be selling a lot during this time, we want to reconvert. Ensure you have a merchandise focused post-purchase flow, and also think ahead to future offers. How can you retarget purchases after Q4 or during later sales? Timestamps: 00:00 - Introduction 02:30 - Crafting compelling offers for Black Friday and beyond 07:30 - Diversifying content for effective marketing 10:00 - Incorporating offers into your email flows 15:00 - Maximizing reactivation and targeting unengaged audiences Hashtags: #EcommerceStrategy #Q4Strategies #BlackFridayOffers #EmailMarketing #RetentionStrategies #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field. Here's a glimpse of what's in store: Ground Game Essentials: The importance of grassroots initiatives and why personal touchpoints in marketing remain relevant. Engaging the Right Audience: Delve into the world of affinity marketing, and the role of influencers in shaping brand perception. The 'Think Global, Act Local' Approach: Learn about creating localized communities, engaging them directly, and adapting products to cater to their specific needs. Tune in for a candid conversation about branding, community engagement, and the changing landscape of DTC marketing. Timestamps: 0:00 - Introduction 2:32 - The importance of market research 10:55 - Creating an effective offer for your CPG brand 16:55 - Challenges in the CPG industry and the importance of a ground game 26:10 - The BioSteel story and the lessons it offers Hashtags: #CPG #ConsumerGoods #InfluencerMarketing #Entrepreneurship #DTC #NoDaysWasted #CPGStrategy #GroundGame #BioSteel Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF we sit down with Jacob, Nate, and Taylor, Pilothouse's Meta Ads team leads to update us all on the state of Meta Ads and announce the relaunch of Scale School: Meta Ads in partnership with Pilothouse. Ecom's got the October blues but this podcast is a reminder to stay the course, and not to jeopardize or weaken your November, by pulling the chute too early in October. Speaking of courses, Scale School is all new and available in October for a screaming deal (75% off). Ready to get the Rosetta Stone for Facebook Ads? Scale School is here. Timestamps: 00:00 Intro 02:30 The Power of 25% Off Site-Wide Offer 05:00 Halloween Sales Success and Creative Themes 07:30 Re-release of ScaleSchool Meta Ads Course 10:00 Annual Group Coaching Pass Announcement Hashtags: #Q4Marketing #MetaAds #HolidaySales #ScaleSchool #OfferStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. I'm Eric Dyck. Today, we have two exceptional guests joining us, Louis Amoroso is CEO of  Full Glass Wine Co, a roll up firm behind the acquisitions of Wines Insiders and Winc, and Pat Balles Head of E-Commerce for NIFT networks, a a platform designed to help DTC brands acquire new customers through a pretty…nifty, gifting experience. https://gonift.com Cost controlled purchases? Delighted customers? Conversion rates as high as 10%? Massive Scale Across US and Canada? Tell me more…. This episode is an eye opening exploration of the world of corporate gifting, and an invitation to brands to get in on the action using Louis’ scaled up experience at Full Glass Wine Co… And before we get started, if you’re feeling gifty yourself, check out gonift.com and enter the code DTCThanks to get your free gift just for being a listener… https://www.gonift.com/nift_cards/DTCTHANKS/start 0:00 - Introduction 1:20 - NIFT Networks Overview 6:15 - Ideal Brand Partnerships 11:45 - Expanding to Canada 19:45 - Exclusive NIFT Promo Code Hashtags: #CustomerAcquisition #DTCBrands #NIFTNetworks #GiftingExperience #ExclusivePromo Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I'm Eric Dyck. Today I'm thrilled to share the fireside chat from our last Vancouver DTC Meetup. We catch up with BC's first couple of footwear, on their retail expansion, their product roll outs, as well as the best offer they've ever run... Don't miss this one, and don't miss our next event! Timestamps: 00:00: Introduction to Vessi and its founders 05:10: The power of offering customized experiences with AI 12:45: Vessi's journey into the world of outer gear 21:20: Creating personalized chatbots for influencers and creators 28:45: Growth channels in 2023: Meta, TV, and catalog marketing Hashtags: #FootwearInnovation #AIInRetail #DirectToConsumer #GrowthStrategies #StartupSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today is part three of Cam & Avery's Q4 Prep series. Listen in to hear from a Lead Content Manager about some concrete steps to take in preparation for Q4 2023. Learn about not fearing the lull as consumers wait for big Black Friday/Cyber Monday deals. Stick around to hear about: What to do if you're feeling scared about this Q4 Keeping your landing pages aligned & concise Growing your email list by offering more than just digital debris Creating exclusive offers that will stay in customers' minds when Black Friday rolls around Timestamps: 00:00 - Introduction 02:35 - Building Urgency for Black Friday 06:15 - Lead Generation Strategies 09:25 - Creating High-Converting Landing Pages 13:20 - Sales Timelines for Black Friday Hashtags: #BlackFriday #CyberMonday #EcommerceTips #LeadGeneration #SalesStrategies #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a conversation with Reza Khadjavi, the driving force behind Motion—a game-changing platform tailored for experienced media buyers looking to harness the combined might of creativity and data. https://motionapp.com In this enlightening chat, we delve into: How the evolving intricacies of Facebook's advertising algorithm impact strategies for veteran media buyers. The rise and significance of the 'creative strategist'—that rare breed who marries artistic flair with data-driven acumen. The contentious discourse around creative metrics: Are they the bedrock of insightful campaigns or just shiny distractions? Whether you're navigating the choppy waters of ad algorithms or striving to balance art with analytics, this episode promises actionable insights to refine your playbook. Let's get into it! Timestamps: 00:00 Introduction 02:30 The Importance of Creative Strategy 08:50 Role of a Creative Strategist 15:30 Trends in Advertising 28:45 Creating Unicorns in Your Company Check out the Creative Summit Here---> https://motionapp.com/creative-strategy-summit Hashtags: #DigitalMarketing #CreativeStrategy #AdvertisingTrends #CreativeStrategist #Unicorns Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! I'm Eric Dyck, your host for this enlightening episode, and if you've ever pondered about the intersection of form, function, fragrance, marketing, and modern entrepreneurship, you're in the right place. https://nezcare.com Today, we're diving deep into the world of Nez - a revolutionary deodorant brand that's been making waves in the beauty industry. It's not just about masking your odor, it's about layering your fragrance, elevating your mood, and confidently stepping out. But Nez is not only about the product - it's about the philosophy and the drive behind it. Joining us is the indomitable Sherry Jhawar, the mastermind behind Nez. Our conversation will enlighten you on: The Transformation of Advertising in the Digital Age: From traditional TV spots to decentralized platforms, discover how brands are adapting and evolving in the world of digital. User-Generated Content (UGC): Why is UGC the hidden goldmine for brands, and how can businesses leverage this often-underutilized tool for maximum impact? The Rise of Micro-Influencers: Big celebrities are not always the answer. Learn how rising stars and authentic voices can be a game-changer for brand narratives. Optimizing Paid Media: Discover insights into the fast-paced world of paid advertising, and learn about the strategies that have catapulted brands to the forefront. So, whether you're an aspiring entrepreneur, a marketing guru, or just curious about the world of beauty and its innovative marketing trends, this episode promises valuable insights and actionable takeaways. Let's dive in! Timestamps: 0:00 - Introduction 2:23 - Unleashing the Potential of User-Generated Content 12:40 - Evolution of Advertising in the Digital Age 18:10 - Strategically Allocating $50,000 for Growth 26:30 - The Power of Creative Strategy in Ads Hashtags: #UGCMarketing #InfluencerMarketing #DigitalAdvertising #BrandGrowth #CreativeStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're diving deep on Amazon's quagmire with the FTC, as well as their new prime video placements with Rob and Clifford from Pilothouse Amazon. Stick around for riveting commentary on: FTC vs Amazon - How can anyone call Amazon Anti Consumer? Profitability on Amazon - Is it actually less profitable? New Prime Video Ad Inventory A/B Testing for Every Image Timestamps: 00:00: Introduction 02:30: A/B Testing for Listing Images 05:45: Prime Video Ads on Amazon 09:20: FTC Investigation into Amazon 12:50: Myth of Amazon's Profitability Hashtags: #AmazonAdvertising #ABTesting #PrimeVideoAds #FTCInvestigation #EcommerceStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast. Joining us today is Larissa, the founder of a unique pillow brand that is revolutionizing the way we sleep: Henrie.com - Larissa shares her inspiring journey as a solo founder, her passion for sleep and self-care, and the challenges she faced in creating a premium product. Get ready to learn about the power of organic growth, the importance of understanding your target audience, and the future of retail for DTC brands. Key Points for Podcast - Larissa's obsession with sleep and self-care led her to create a unique pillow brand. - The challenges of finding the perfect pillow in the market and the inspiration behind creating her own. - The importance of research and testing different materials to create a high-quality, sustainable product. - The surprising target audience for Larissa's brand and the shift in marketing strategies to reach them effectively. - The power of organic growth through PR and influencer marketing. - The impact of offline experiences and retail partnerships in building brand credibility. - The value of honesty and authenticity in product claims and the importance of delivering on promises. - The potential of SEO and influencer collaborations for future marketing efforts. - Larissa's journey as a solo founder and the lessons learned along the way. - The future of the brand and the exciting possibilities ahead. Join us as Larissa takes us on her hero's journey and shares valuable insights for aspiring DTC founders and sleep enthusiasts alike. Don't miss this episode of the DTC podcast! Timestamps: 00:00 Introduction to Henry Pillows 02:30 The Unique Approach to Pillow Design 07:15 Strategies for Growth Without Ads 11:45 The Importance of In-Person Events 15:30 Leveraging Content for Your Brand Hashtags: #SleepWellness #PillowDesign #GrowthStrategies #InPersonEvents #contentcreation Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Rux is one of our favorite brands. For Christmas last year we all got Rux Totes, and they instantly became our favorite travel bag. Rux's founder, Jamie Bond is a fellow BC entrepreneur, a frequenter of our events. This podcast covers the 4 part Campaign Confidential article series that DTC Published early this year about their wild Q4 Success. Perfect timing to set the stage for Q4 2024. This one was one of our top listented to AKNF podcasts and with good reason. It covers the step by step Pilot Test process we use to uncover new audiences and scale every brand we work with. Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to scale Rux to crazy new heights. You'll hear deep dive value on: The Pilot Test and how to do it to uncover audiences who didn't even know they needed your product Offer testing and the key learnings we made ahead of Q4, like sitewide discounting Lead generation and why you should still optimize for sales Turning customers and creators into brand story tellers, using the angles that you already know work Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch Timestamps: 00:00 - Introduction to Ruck Systems 02:15 - Building a Community with Ruck Storytellers 04:35 - Leveraging Storyteller Content for Multiple Channels 07:10 - Lessons Learned in Q4 and the Role of Quantity Discounting 09:45 - The Impact of PR and Niche Overlanding Market 12:30 - Ongoing Lead Generation Strategies 14:55 - Ruck Systems' Goal: Getting Rucks on Mars Hashtags: #RuckSystems #MarketingStrategies #BlackFridaySuccess #LeadGeneration #PRStrategies #NicheMarket #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today, we're diving into the enchanting world of Moss Amigos, America's favorite new class pet. Join us as Jared Oliva, the mind behind this beloved brand, shares the ups and downs of bringing these moss ball companions into the spotlight. This episode is rich with insights for those navigating the challenging yet rewarding waters of modern marketing in 2023. Listen in to discover: The unexpected challenges and twists tied to TikTok's ever-evolving algorithm, and why authentic resonance is more crucial than ever. How adding a hat to a moss ball not only personified these companions but sparked an exciting new product line for Moss Amigos. The ingenious use of precious minerals that opened up fresh avenues and market opportunities for the brand. The fascinating origin story: How does one even think of creating a moss ball akin to Japan's renowned Marimo? And why? The most intriguing queries about these companions: from why they float (or don’t) to their gender mysteries. Stay with us for an engaging exploration into the world of Moss Amigos, and pick up some valuable marketing wisdom along the way." Timestamps: 00:00 - Introduction 02:35 - Moss Amigos as Class Pets 05:18 - Exploring Marketing Strategies 08:45 - The Importance of Understanding Your Product 12:10 - Potential Celebrity Partnerships Hashtags: #MossAmigos #Houseplants #DTC #MarketingStrategies #UniqueProducts #ClassPets Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's All Killer No Filler, we dive deep into the art of creative testing. We start with the basics, defining what it is and how the team at Pilothouses uses it for advertising across all channels. Plus, with Q4 around the corner, we discuss the optimal balance between iterative and contrast testing, why now is the prime time to ramp up your ad creativity, and give away some of our favorite tests to run (with real ad examples). Timestamps: 3:20 - Iterative Testing vs. Contrast Testing 7:18 - How to Approach Iterative Testing 9:02 - Why Engage in Creative Testing? 11:48 - Importance of Creative Testing for Q4 14:34 - Deep Angle Test Example 19:44 - Testing Urgency Messaging 26:12 - Simple Straightforward Messaging 31:16 - Testing with CGC & UGC 33:50 - Collections Style Ads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I'm Eric Dyck. Today, we're diving deep into the powerful trend of buyers' networks and product launching communities. Our guest, Greg Rollet, hails from the Grommet—a remarkable platform that boasts a dedicated community of 2.5 million buyers and has been instrumental in propelling innovative products into the spotlight. Until at least 2024 The Grommet has pledged to take NO FEE on any sale they refer to your site, so if you've got a product that fits that problem solving gadget category, explore their product launch network as an option to drive cost free Q4 sales! https://TheGrommet.com In our conversation, we'll explore: The exponential growth: Why communities like the Grommet have become a crucial component of successful product launches in today's market. Behind the Scenes: The strategies, challenges, and breakthroughs that define successful product launches on platforms like the Grommet. The "Network Effect" in DTC: Unraveling the significant impact of a 2.5 million-strong buyers' network on brand awareness and sales momentum. Tune in for a deep dive into the mechanics, strategies, and outcomes that characterize the transformative world of direct-to-consumer marketing. 00:00 Introduction 02:33 The mission of The Grommet: Helping shoppers discover unique and useful products 10:30 Creating an immersive shopping experience online 14:15 The gamification aspect of product launches on The Grommet 23:25 Strategies for holistic ecosystem thinking in the DTC space Hashtags: #ProductDiscovery #DTCbrands #TheGrommet #Ecommerce #HolisticEcosystem Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to this Archive Episode of DTC Podcast. Today we're replaying our seminal interview with Meta’s Director of Marketing Science for the Small Business Group (and 10 year FB veteran) Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. This podcast is a masterclass in what it takes to build a generational brand with growth powered by Meta Ads. We cover: “The Why” behind Meta’s Performance 5 and why every brand needs to have these 5 boxes checked Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to to scale) True Classic’s creative formula, and how to pair it down when you’re just getting started. Selling the transformation, not the product and lots more… Timestamps: 00:00 Introduction 02:45 Leveraging Meta's Platform 09:12 Understanding Your Audience 24:50 The Importance of Brick-and-Mortar 32:15 Measurement and Attribution Strategies Hashtags: #EcommerceStrategies #MetaMarketing #OnlineAdvertising #OmnichannelSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're learning from Richard from Pilothouse's Google team. GA4 is a reality now, so listen to this podcast to get your reports set up right, your conversions de-duped, your reporting threshold dialed and lots more. On the Q4 Front, you'll get a crash course in full funnel Google advertising, and how to prep for the biggest holiday season yet. Timestamps: 0:00 - Introduction 4:30 - Top-of-Funnel Advertising Benefits 7:20 - New Demand Generation Campaigns 9:50 - Leveraging Video Content for Success 12:40 - Maximizing Google Display Network Hashtags: #DTC #GoogleAds #Q4Marketing #GA4 #DemandGen #VideoContent #DisplayNetwork #TopOfFunnelAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, today we're doing a deep dive on some best practices to build a lasting brand in the Apparel space with ecom veteran and fractional CMO, Jacob Rokeach Listen and you'll learn about smart inventory management and planning, omni channel approaches that brands of any size can execute, how to structure your Meta Ad account in our creative as targeting world, scaling your business and your career thoughtfully and lots more. On with the show! Timestamps: 0:00 - Introduction 2:38 - The Power of Celebrity Brands 4:51 - Effective Marketing Strategies 7:25 - Understanding Creative Strategy 9:52 - Valuable Career Advice Hashtags: #DTC #MarketingStrategies #CreativeStrategy #CareerAdvice #DirectToConsumer #CelebrityBrands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today is Part 3 of Jordan Gordon's Retention series focused on the post purchase experience and how to get your customers to make their second purchase as quickly and as often as possible... Go to YouTube for the Flash Cards! Timestamps: 0:00 - Introduction 3:30 - Creating Effective Email Ecosystems 7:00 - Leveraging AI for Email Marketing 10:30 - Crafting Personalized Customer Journeys 14:00 - Optimizing Coupon Strategies Hashtags: #EmailMarketing #EcommerceStrategies #AIinMarketing #CouponOptimization #CustomerJourneys Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's DTC podcast we go deep on personalization and omnichannel data management with Amanda Elam CMO of Bloomreach. Timestamps: 0:00 - Introduction 2:30 - The Value of Personalization in E-commerce 5:15 - The Role of AI in Marketing 8:10 - Streamlining E-commerce Processes with BloomReach 11:00 - Enhancing the Customer Experience Hashtags: #EcommerceSuccess #BloomReach #AIinMarketing #CustomerExperience #Personalization Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're digging into our unreleased content archive to deliver one of the most relevant and powerful talks from our first C-Suite Mastermind Event in September 2022 from Sean Frank, CEO of Ridge Wallet... His key message to brands then is even more relevant now: SURVIVE and focus on building a legacy brand. Ridge's goal is to become the American Mont Blanc crossed with Yeti with a glass of Hennessy.... This podcast goes a mile a minute and covers: Venture vs Bootstrapping The Toxicity of Twitch Owning your Audience's Affinity with content marketing and partnerships 30 Day product specific funnel drains and lots more! Timestamps: 00:00 - Introduction 02:30 - Sean Ecom's journey into ecommerce 08:30 - Strategies for sourcing and manufacturing products in China 15:00 - Insights from recent earnings reports 18:30 - The TikTok vs. YouTube Shorts battle Hashtags: #EcommerceSuccess #ChinaSourcing #EarningsInsights #SocialMediaBattle #D2CPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Battle test your Q4 readiness (if you haven’t already)  with Pilothouse’s proven approach. With just over two months to BFCM, now is the time to dial on your promotional strategy. Highlights: Pilothouse's Success: Over $5M revenue on Meta during a BFCM weekend with 10,000+ unique content pieces. 🚀 The Need to Test: Ensure top sales by understanding your customer behaviors and avoiding subpar offers. Aligning Promos with Goals: How do your current objectives shape your offers? Explore strategies for different business goals. Economic Impact: Adapting to our Recession Era and tailoring your Q4 promotional approach. Avoiding Promo Pitfalls: Stay clear of common traps like heavy exclusions and over-complicated deals. Promos That Shine: Dive into timeless promo structures and their effectiveness. Timing Is Key: When to test and refine your offers for optimal results. Tune in now and gear up for a successful Q4! 🎙️💡🛍️ Subscribe to DTC Newsletter - https://dtcnews.link/signup  Advertise on DTC - https://dtcnews.link/advertise  Work with Pilothouse - https://dtcnews.link/pilothouse  Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Charlie's a friend of the podcast, and is one of the best DTC marketing minds I know. He cut his teeth with Redbull's media team and moved onto help Aritizia scale their ecommerce and now he combines deep competitor analysis with audience and content analysis to help entrepreneurs uncover their blindspots...because as we all know, it's hard to see the label when you're inside the jam jar! We cover interesting examples of uncovering surprising audience affinities, and understand exactly how brand owners can do their own research to find more successful creative formulas and influencer relationships... Timestamps: 00:00 - Introduction to Charlie Grinnell and The Right Metric 02:12 - Leveraging Competitive Intelligence for Success 06:18 - Understanding Consumer Behavior and Trends 10:03 - Analyzing Competitors: Strategies and Benefits 13:40 - Key Insights for Q4 Planning and Execution Hashtags: #MarketingInsights #CompetitiveIntelligence #ConsumerBehavior #CompetitorAnalysis #Q4Planning #MarketingTrends #DTC #CharlieGrinnell Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today were chatting with Pilothouse Amazon about best practices when it comes to Amazon images, both featured and secondary! Listing images are arguably the most important creative aspect of your listing. The hero image is the first interaction someone has with your brand on Amazon, and the supporting listing images are very likely their second.  Having a hero image that grabs attention and gets the initial click, followed by listing images that create a brand experience, combat objections, and ultimately convert a customer to purchase are key to building success on Amazon. Timestamps: 00:00 - Introduction 02:10 - The Impact of Amazon Product Images 05:45 - Optimizing Hero Images for Higher Click-Through Rates 10:30 - Creating Compelling Supporting Images 15:20 - Leveraging Videos for Enhanced Conversions Hashtags: #AmazonSalesBoost #ProductImageStrategies #AmazonOptimization #DTCInsights #ECommerceSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today's podcast is with Brandon Horoho, CMO and Co-founder of Montana Knife Company, makers of high quality steel hunting and now culinary knives. Knives being a restricted category on all ad platforms means Brandon's had to be very strategic to drive the 1600% growth since starting the business with Master Bladesmith Josh Smith in 2020. This podcast breaks down his product focused drop strategy, in which every week is planned out over a year in advance across all channels. You'll learn: What someone has to do to become a bladesmith...yes it involves cutting things! The secrets behind why the average MKC customer has 2.5 knives And you'll hear the ins and outs of an 8 figure product drop model, along with the challengers of selling to hunters this way... And lots more! Ready to sharpen your blade? on with the show! Timestamps: 00:00 - Introduction to Montana Knife Company and its journey 09:25 - Forging knives and collaborating with popular knife makers 18:45 - Overcoming challenges and expanding beyond their niche 27:50 - Strategies for expanding top-of-funnel reach 37:20 - Exploring Amazon and future growth plans Hashtags: #KnifeIndustry #HeirloomKnives #Craftsmanship #HuntingCommunity #LegacyBrand #Entrepreneurship #OutdoorLifestyle #DirectToConsumer #PodcastInterview #MontanaKnifeCompany Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're chatting with Avery and Chris from Pilothouse's TikTok team about the the preparations they're making now to slay Q4 2023, as well as the ad techniques they're employing to drive better results for clients right now. - How there are really no limitations on darkposting on TikTok - How to use Display cards and why we DESPISE stickers - Lots more! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck, in today's bonus episode we chat with Kevin Liu, CEO at Numeral, Ecommerce entrepreneur, and Certified public accountant. The rare unicorn who make money and help you count it built Numeral with Y Combinator backing, to solve the simple yet headache inducing problem of multi-state ecommerce sales tax filing. As a CPA and an entrepreneur, Kevin's got a unique perspective on the DTC P/L along with why all businesses need to streamline their finances in the coming years... Putting ecommerce sales tax on auto pilot is a good start ➝ Go to NumeralHQ.com to schedule a demo and on with the show! Timestamps: 00:00 - Introduction 02:35 - Challenges of sales tax management in e-commerce 08:45 - How Numeral is modernizing sales tax compliance 15:30 - Numeral's growth journey through Y Combinator 18:10 - Kevin's financial hot take: Importance of DIY bookkeeping Hashtags: #ECommerceSalesTax #NumeralFinTech #SalesTaxCompliance #ECommerceFinancialServices #Entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: ▪️Hiring your own replacement and how a proper merchandising hire helped save Davie over $50 million this year ▪️Why your product and the trend it’s based on matters more than any other part of your business ▪️Davie’s biggest mistake and why catching up on retail could get the oodie closer to a billion in 2023 Get comfy, you’re not going to want to miss this one…on with the show. Timestamps: 00:00 - Introduction to Davie Fogarty and his E-commerce journey 06:20 - Navigating the challenges of scaling E-commerce brands 12:50 - UDI's product differentiation strategy and leveraging unique designs 19:15 - The power of community engagement and social media marketing 27:40 - Unlocking growth opportunities with real-time trend analysis Hashtags: #EcommerceSuccess #BusinessScaling #ProductDifferentiation #CommunityEngagement #TrendAnalysis Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're completing part Two of Jordan Gordon, Retention Director at Pilothouse's three part series. Part one a few weeks back set the stage for how you're going to measure the optimizations you make using Jordan's Pristine Data Framework for finding true measures of Time to Conversion and 30 Day LTV. Our offer still stands: Book an audit at Pilothouse.co and Jordan will set up this framework for you regardless if you decide to work with us! Today we dive deep on the Welcome Sequence and lay out exactly the types of emails you want to send and at what cadence. Timestamps: 00:00: Introduction to mastering email marketing techniques 02:40: The importance of the welcome series in engaging customers 05:15: Creating a structured welcome series with merchandising and educational emails 10:30: Designing HTML emails for effective merchandising and product marketing 14:50: Crafting educational emails that address pain points and product benefits Hashtags: #EmailMarketing #PurchaseRateOptimization #TimeToBuyStrategy #WelcomeSeries #PostPurchaseSequences Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I got to chat with Ad Tech OG Ned Samuelson – Managing Director Growth Americas at Criteo the customer acquisition & retention engine that masters the open we. Criteo’s simple yet powerful, automated advertising solution finds the right people on the open internet and social to grow your business. Across the entire customer journey, convert more customers with engaging video or display ads, and accelerate revenue with commerce media. I go way back in ad tech and display advertising, so it was fun to compare notes with Ned who came the podcast with a bunch of concrete things brands can do to improve their Q4 results...along with some very unique personal facts we get into at the end... If you want to grow your biz with Criteo, make sure you go to https://www2.criteo.com/commerce-growth Timestamps: 00:00 Introduction 02:10 Evolution of customer journeys and brand engagement 06:25 Importance of performance outcomes in marketing 10:50 Strategies for a successful Q4 and holiday season 15:30 Understanding attribution and tracking technology Hashtags: #PerformanceMarketing #MarketingStrategies #Q4Planning #CustomerJourney #AttributionModel #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're spilling the beans with Jordan Karcher, CEO and founder of Grounds and Hounds Coffee, the 8 figure bean brand, that donates 20% of all profit to local charities that meaningfully improve the lives of sheltered dogs. This podcast is a masterclass on stand out product branding, that creates instant affinity with their target audience. The venn diagram between dog owners, coffee drinkers has a big dollar sign in the middle of it, and that's where Grounds and Hounds lives We talk about how Jordan's used Meta ads to shift his brand's top of funnel focus from getting users to the site to explore, to getting them to make a purchase on their first visit... As well as how Grounds and Hounds uses perfectly strategized products including to grow horizontally.. Pour yourself a coffee, take a biiiig stretch, and on with the show! Timestamps: 00:00 - Introduction to Grounds & Hounds Coffee 07:45 - Building a Socially Conscious Business Model 15:50 - The Art of Brand Storytelling 31:20 - Personalization & Segmentation in Email Marketing 43:10 - The Role of Earned Media & Storytelling Hashtags: #GroundsAndHounds #EcommerceSuccess #SocialImpact #BrandStorytelling #EmailMarketing #DTCInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Join Chris and Eric with special guest and rogue ex-Googler, Ben Kruger as we discuss the Google's innovators dilemma and opportunity as it relates to the roll out of AI! * The Big Catch-22- Google can't ignore the inevitable path to generative results- But how can it do this without sacrificing the publisher & advertiser ecosystem?- Odds are they'll probably attempt some kind of fence-straddling compromise. It's unclear if this is tenable. * Fresh-Squeezed Organic- No matter how it's spun, SGE is basically all bad news for web publishers- There will be less "listings" in generative answers, and less incentive for users to click through- How will publishers adapt to a world where Search becomes a less accessible channel? * Just Not Clicking- Similarly to publishers, advertisers will likely find clicks a lot harder to come by- eCPCs are almost certain to explode higher as the current demand levels chase far less inventory- How will advertisers adapt to an increasingly winner-take-all ecosystem? * Conclusion- Does The Search Box go the way of the DVD (dead), or Cable TV (diminished, but still here & part of a larger platform)?AI-Enabled Cognitive Search: Google has introduced a real-time cognitive search that combines Bard AI-synthesized content with regular Google search results. When combined with Google Shop, this feature could prove beneficial for websites and e-commerce enterprises, providing a unique selling point for Google.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Today's episode is the first of a three part series with Jordan Gordon who leads Retention at Pilothouse. In part one you'll learn why out of the box retention statistics can obfuscate key trends in your business as well as exactly how to set up your statistics so you can get a clear read on how your pre and post email flows are actually performing (and act accordingly) Parts 2 and 3 are about the actual strategies and tactics we employ for best results on your welcome and post purchase flows, so don't miss those. Follow along, and set up your stats this way, or book a meeting with Pilothouse, and we'll set it up for you on the call :D. ➝ https://pilothouse.co Timestamps: 00:00 Introduction to mastering email marketing analytics 07:00 Unveiling the limitations of native measurement systems 12:00 Crafting precise metrics for insightful analysis 18:00 Implementing email flows without sending any emails 22:00 Analyzing segments for subscriber behavior insights Hashtags: #EmailMarketing #EcommerceSuccess #AnalyticsStrategy #MarketingInsights #DataAnalysis Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us in this insightful episode as we sit down with Shauli Mizrahi, the co-founder of an innovative AI-powered concierge for e-commerce businesses. Shauli shares the fascinating journey of developing a cutting-edge system that combines AI language models with behavioral analytics to revolutionize customer interactions in the e-commerce landscape. Get 20% off from REP AI for 6 months! Code: DTC20 Discover how their AI concierge enhances customer support, drives conversions, and personalizes the shopping experience. Shauli dives into real-world success stories and explains how the integration of AI technology is reshaping the way brands engage with customers online. We explore the challenges of developing AI systems that understand customer intent and tailor responses accordingly. Shauli also envisions the future of AI concierges and their potential impact on various industries beyond e-commerce. Tune in to explore the boundless possibilities of AI in revolutionizing customer engagement and learn how AI-powered concierges are shaping the future of online retail. Get 20% off from REP AI for 6 months! Code: DTC20 Timestamps: 00:00 Introduction to podcast and guest, Shauli Rozen. 02:45 Revolutionizing customer engagement with AI. 11:30 Real-time support and enhanced customer satisfaction. 16:10 AI-driven recommendations and increased order values. 24:20 Integrating HelloRep.ai into different strategies. Hashtags: #AI #CustomerEngagement #HelloRep #DTCpodcast #AIRevolution #AverageOrderValue #CustomerSupport #Integration #CompetitiveEdge Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast…today we’re close-talking with Jessica and Rhae co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space. We cover their product’s unique origin story, Kickstarter aunch strategy, most successful ad and email tactics, all the way up to today, where they’re readying a new product, and currently rank in the second position on Amazon for breath mint products. Scrape your tongue and strap in for a Fresh take on entrepreneurship… Timestamps: 00:00 Introduction 02:30 How Mintier Started: From Curiosity to Business 10:20 Leveraging Social Media, TikTok, and Newsletters 18:50 The Turning Point for Mintier's Success 27:40 Admiring Other Brands in the Beauty Space Hashtags: #Mintier #OralWellness #BeautyBrand #Entrepreneurship #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're doing a Prime Day retrospective filled with 8x revenue results and high 6 figure days for some of our top clients. You'll hear all the gory details that really boil down to being ready with your offers and having your engine fully...primed when it comes to your bids and your budgets. Whatever Clifford and Takai are doing it's certainly working. Timestamps: 00:00:00 - Introduction 00:05:45 - Planning and strategizing for Prime Day deals and discounts 00:11:00 - Leveraging Amazon ads: Budget updates and bid increases 00:15:20 - Expanding audience reach with broader keyword matching 00:19:00 - The importance of sufficient inventory and staying stocked for Prime Day success Hashtags: #AmazonPrimeDay2023 #PrimeDayRecap #DTCPodcast #EcommerceInsights #InventoryManagement Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer’s Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand. Get whitelisting! https://grapevine.ai If you’re looking for incremental scale, from new, unique touchpoints in the social feed, it’s time to consider whitelisting with creators. Anyone who’s done this knows how much work goes into building campaigns this way, which is why Grapevine’s end-to-end service is so attractive to Ed, and the Farmer’s Dog. You’ll hear all about how Ed builds out his creator campaigns on Grapevine The Power of Comparison campaigns from 3rd parties How white listed campaigns produce higher AOV and LTV Why creator content is critical in our “creative as targeting” world And lots more. Caroline Levere is a co-founder and COO of GrapevineAI, where she works with 150+ brands to provide them with third-party voice content to advertise on paid social channels and help drive CPA efficiencies. You can get in touch with Caroline to share your thoughts and continue the conversation - @crlevere on Instagram / hello@grapevine.ai Timestamps: 00:00 - Introduction 01:15 - The power of whitelisting in DTC marketing 08:20 - Leveraging influencer-driven content for success 12:30 - Optimizing creative strategies for different platforms 20:50 - Balancing AI and human-driven advertising approaches Hashtags: #DTCMarketing #Whitelisting #InfluencerMarketing #AIinAdvertising #DirectToConsumer #GrapevineAI #TheFarmersDog #MarketingStrategy #DigitalMarketing #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started. * Hello and welcome to DTC Podcast I'm Eric Dyck, today we're revisiting VKTRY Gear with friend of the pod Drew Arciuolo, VP Marketing at VKTRY Gear the makers of high performance carbon fibre sporting insoles. The sporting accoutrement space is blowing up, and it was awesome to see VKTRY's amazing growth powered by Drew's organic content marketing strategy on TikTok, Reels and Shorts. This podcast covers the state of the art when it comes to organic content, specifically How Drew took a viral visual hook that perfectly illustrates its value and turned into a repeatable format that's generated 8 -10 million organic impressions every day. You'll hear how organic site visitors engage and buy at a much higher rate And we also dive in on how to perfectly blend an influencer strategy into your organic content. If you're looking for Victory in the DTC game, you're not going to want to miss this one... On with the show! Timestamps: 00:00:00 - Introduction 00:05:30 - The power of organic-first marketing and its impact on their funnel 00:08:45 - The role of influencers in their marketing strategy and audience sharing 00:14:45 - The effectiveness of Advantage Plus AI tools in their marketing campaigns 00:24:00 - The value of YouTube for their brand and plans for long-form content Hashtags: #DTCMarketing #VictoryInsoles #InfluencerMarketing #OrganicMarketing #AIinMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* In this All Killer No Filler podcast, Will, Pilothouse's Retention Team manager, shares valuable insights on the state of email marketing, and how popular to contrary belief, you can't just hammer your email list with endless offers and promo without seeing diminishing returns on opens, engagement, and sales. Will advises a general content strategy to mix into your email marketing calendar that aims to engage, delight, entertain, and educate. We walk through a few examples of the kinds of content you can make as well as when these emails work best in a customer's lifecycle. Timestamps: 00:00 Introduction 02:35 Understanding your audience and positioning 07:50 Crafting engaging content for conversions 13:50 Utilizing ChatGPT for content automation 19:30 Captivating audiences with actionable tips Hashtags: #EmailMarketing #EngagingContent #ContentAutomation #AudienceConnection #EmailTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast guest, VP Product Marketing at Meta, Goksu Nebol Perlman has been on the other side of the equation. Her unique role at Meta has given her end to end, creation to launch control over most of the ad tools and features we’ve all come to love over the years. Today we go deep on Goksu’s crowning acheivement: Advantage+ shopping campaigns, which are Meta’s Generative AI Ad building tools which they rolled out earlier this year to pretty universal acclaim… Listen to this podcast for a clear roadmap of how to fully leverage Meta’s AI in this year’s first EVER AI powered Q4 How Avantage+ shopping campaigns are designed to help you uncover blind spots in both your audience and your creative We’ve been saying it for years, and Meta Agrees that Creative is the New Targeting… So we’ll uncover the best ways to increase your creative velocity with AI and ASC. Timestamps: 0:00 Introduction 3:45 Advantage Shopping Campaigns (ASC) Explained 14:55 AI's Role in Uncovering Blind Spots and New Opportunities 22:15 How ASC Handles Timely Messaging and Campaigns 29:30 Final Tips for Marketers Embracing AI Hashtags: #AIinMarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast#aiinmarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re touring the Chocolate Factory with Joseph Siegel, Director Retention at Mr. Beast’s confectionary company Feastables. This podcast is a smorgasbord of outside the box ideas for engaging your audience in delightful and innovative ways. We chat through Joseph’s most successful and most stressful campaign executions, from an interactive briefcase email, to a repeat clicker request that netted over 2 million clicks in a single campaign. When you’re Mr. Beast’s email guy the pressure to delight is real, but Joseph’s up for the task… On with the show! Timestamps: 00:00 Introduction to Feastables' Email Marketing Innovations 04:30 The Power of Interactive Emails and Gamification 09:00 Building a Community-Driven Brand 13:00 Crafting High-End Video Content for Maximum Engagement 18:00 Future Plans: Omni-Channel Expansion and New Promotions Hashtags: #EmailMarketing #InteractiveCampaigns #Gamification #CommunityBuilding #OmniChannelMarketing #DTCpodcast #Feastables #digitalmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're going deep on Meta Ads testing with Taylor from Pilothouse. Taylor's unique position of Socials Technical Director allows him to conduct high volume, statistically significant hold out tests that seek to build on our book of best practices for scaling Meta Ads. On today's testing list: Cost Cap vs. Bid Cap (Bid Cap edges out Cost Cap) Highest Volume vs Cost Cap (Toss up, but better volume with HV, and better efficiency with CC) Catalog Ads with Custom Frames (Custom Frames raised ROAS 20%+) Get after it with this knowledge in hand! Timestamps: 00:00 - Introduction 04:30 - Bid Cap vs. Cost Cap: Performance Analysis 13:20 - Custom Frames for Catalog Ads: Impact and Results 19:30 - Testing Callouts in Custom Frames for DPA Campaigns 22:10 - Results of Custom Frame DPA Campaigns: ROAS and CTR Gains Hashtags: #FacebookAds #FacebookMarketing #FacebookAdvertising #ROAS #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit www.criteo.com/dtc to get started.* Hello, and welcome to the DTC podcast. Today we're having a coffee with Liz Ahern, CMO at Chamberlain Coffee, about her journey from 7 years at Redbull to leading growth at Emma Chamberlain's Coffee company as they move aggressively into the canned coffee market, a $15B global market with growth estimates of $20B by 2029. Listen in and learn about Chamberlain's aggressive moves in retail, the best ways to leverage a celebrity founder and the static ads that consistently win out for Liz and Pilothouse. We cover Liz's Out Of Home activations and their impact on retail....not to mention the best lessons Liz learned at the best-in-beverage brand Redbull, as well as at Harvard...(and mine at the Harvard of the North)... I have a new tool that uses AI to adjust my eyes so it looks like I'm looking at the Camera, called Veed. I'll send you the logins and maybe you can run all these intros through it to help make them more authentic on YouTube. Timestamps: 00:00 Introduction to Chamberlain Coffee and Liz's background 07:30 Leveraging market-level sales data for insights 13:00 Testing creative styles: Static images vs. UGC and highly produced videos 18:40 Embracing experiential marketing and driving trial 25:30 The majority of customers coming through Emma Chamberlain's influence Hashtags: #ChamberlainCoffee #RetailStrategy #D2CPodcast #CreativeContent #emotionalconnections Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric Dyck, host of the DCT Podcast, in an insightful conversation with Avery and Spencer from Pilothouse as they delve into the fascinating world of TikTok. In this episode, they explore the key aspects of TikTok's user psychology and how it impacts advertising strategies on the platform. They discuss the unique behaviors of TikTok users, the platform's user interface, and the effective use of sound, carousels, duets, and replies in TikTok ads. The conversation begins by highlighting the distinct nature of TikTok as an entertainment app and the importance of understanding the platform's culture. Avery emphasizes the need for authenticity and entertainment value in TikTok content, stressing that users are looking for a good time and genuine engagement. Spencer introduces the concept of "sound always on" and its significance in TikTok advertising. He explains how advertisers can leverage this feature to capture users' attention and convey their message effectively. They discuss the power of the first few seconds in a TikTok ad and the importance of creating engaging hooks that spark curiosity. The podcast then explores the rising popularity of carousels on TikTok. Spencer explains how carousels provide a new and exciting way to present content and engage viewers. They discuss various creative ideas for using carousels, such as showcasing customer reviews, behind-the-scenes footage, and interactive elements that lead to surprises or rewards. The conversation moves on to the effectiveness of duets and replies in TikTok advertising. Avery and Spencer highlight the social proof aspect of duets and how they can enhance the perceived value of an ad. They share examples of successful campaigns that utilized duets and stitches to amplify engagement and drive results. Finally, the podcast concludes with a discussion on the current state of TikTok as an advertising platform. Spencer notes that while costs may vary for different advertisers, TikTok has become more stable and consistent over time. They express excitement for the upcoming Q4 and the opportunities it brings for advertisers on TikTok. Join Eric, Avery, and Spencer in this captivating episode as they uncover the psychology, engagement strategies, and advertising potential of TikTok, providing valuable insights for marketers seeking to make an impact on the platform. Timestamps: 00:00:00 - Introduction 00:06:40 - Leveraging the capsule wardrobe trend for successful jewelry ads 00:13:00 - Utilizing sound always on for engaging TikTok ads 00:16:00 - Captivating audiences with the power of carousels 00:20:40 - Harnessing the value of duets and replies for effective TikTok advertising Hashtags: #TikTokAdvertising #DigitalMarketing #SocialMediaAdvertising #TikTokTips #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we're catching up with DTC C-Suite Mastermind Alum, and now former CMO of Greater than Bryan Alston, who helped scale Greater Than from a relatively unknown electrolyte beverage to an 8-figure success and staple of the new mother community...All of this with packaging that until now had been geared toward athletes... This podcast catches us up on Bryan's journey, including his move to become a CEO at a new stealth startup...You'll hear... All about the rebrand, including some screen shares of the change (see YouTube) How Bryan used AI to lower creative costs by about 40% How to use Data Analysis to uncover game-changing patterns that might not look like they make any sense at all.. and whether or not he still thinks that iOS 14.5 was a good thing. On with the show! Timestamps: 00:00:00 Introduction 00:07:00 Communicating long-term value beyond short-term benefits 00:13:50 Leveraging user-generated content (UGC) for credibility and customer trust 00:21:00 The role of AI in marketing and its limitations 00:27:50 Future plans for Greater Than and Bryan's next endeavors Hashtags: #ecommerce #marketing #branding #rebranding #customerretention #usergeneratedcontent #AIinmarketing #futureofmarketing #entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Revive Your Email List with Smart Content Marketing (Not Just Sales Emails) Is your engagement down? Are top end metrics going down? You’re not over messaging, but people just aren’t interested in your emails? We have a solution. in this week's AKNF podcast. How to create the perfect edutainment / entertainment email. How to figure out the right mix of edutainment and merchandise focused emails. Will be discussing how to effectively build value in email campaigns to increase site traffic. How do you build an audience of loyal openers and clickers that actually care about reading your emails? The most common mistake people make with email content, is not creating engaging and interesting content that actually builds loyalty in a list. We’re all used to getting cliché “GET X% OFF”, “LOOK AT THIS NEW PRODUCT”, “ARE YOU INTERESTED IN BUYING X” style emails. What actually builds brand loyalty and keeps people opening and clicking is a radically different approach to email content strategy. ACTIONABLE ADVICE: Take a deep look at your audience. You need to understand their pain points and interests. Identify your core buyer, and the interests that go along with their profile. Following that, you need to be aware of the position your brand holds in their eyes. They trust you enough to buy your products or subscribe to your email list, so clearly they regard your expertise in some way. Lean into this, and figure out how you can leverage your expertise. Figure out a unique way that works for your business and audience to create an ongoing series of content-first focused emails. Don’t overthink merchandising and CTA’s, don’t hunt aggressively for the conversion, just provide some genuine value, or entertainment to your audience. To avoid bombing AOV and keep the emails generating money, make sure to sneak in product / service promotions. Shoehorn in your products in a way that's logical and subtle. For example, with a recipe email, you recommend your cookware to make the dish. Now for the real killer part, for each value providing email, create two versions. One version that has all / or the majority of value in the email, and one version that is gate kept behind a CTA. For example, with a recipe, you have the actual ingredients in the email itself in one version, and another version of the email with just a teaser about the recipe, but no actual details of it. CTA linking to site with the actual details. Split test these against each other and see what performs better. Do this a few times, and learn and adjust. Figure out what the exact tipping point is for your audience. How much up-front value do you need to give in your emails to get a click and keep engagement. This gives you two benefits: A more engaged list that sees the value in your emails Provides you a keen understanding of how much value to provide in your pre-click vs. post-click experience. Do this consistently, and keep adapting emails and adjusting the content to hone in on a series of emails that resonates with your audience. Build up the health of your list. Once you have a consistent format, stagger it with your normal merchandise focused emails. If you notice list health is extremely strong, top end metrics are good, run more of the merchandise focused emails. If you notice your list health declining, top end metrics going down, run more of the value focused emails to win back your list. Hashtags: #CustomerRetention #WinBackCampaigns #EmailMarketing #CustomerEngagement #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're compartmentalizing with Caleb Ulffers, founder of Haven Athletic, makers of innovative gym bags, uniquely designed to keep gear organized, accessible and protected, making a haven for your gymgoing habit to free your mind on getting shredded. The podcast covers Caleb's journey making, manufacturing, and marketing this this totally unique product which has become something of a status symbol among the gym-going elite. We go deep on pricing strategy for prestige products like Haven and the power of sales (especially when you rarely do them), we talk UGC, CGC and GNC... This is a fun one, I hope you enjoy. Timestamps: 00:00 - Introduction 05:30 - Importance of customer experience and community building 12:10 - Authenticity and building genuine connections with customers 27:30 - The role of influencers and content creators in marketing 35:20 - Leveraging the power of "building in public" Hashtags: #ecommerce #entrepreneurship #brandbuilding #influencermarketing #transparency Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup The GA4 Apocalypse is here! Join Richard from Pillothouse's Google team as he walks us through the best way to set up Google Analytics 4, along with it's biggest current drawbacks, and potential silver linings going forward. You'll learn about predictive audiences, as well as the custom reports and templates you need to set up to get the best value from this big industry change. Buy a one of a kind Richard original cutting board! https://yyjwoodworks.ca Timestamps: 0:00 - Introduction 6:45 - Enhanced event tracking for comprehensive data analysis 16:10 - AI-powered insights and automated reporting in GA4 25:15 - Tips for optimizing GA4 for e-commerce websites 32:50 - Conclusion and call-to-action Hashtags: #GoogleAnalytics4 #GA4 #DataAnalysis #AIInsights #CrossDeviceTracking Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're doing down the AI rabbit hole with Tresl.co's founder and CEO John Chao. Since ChatGPT came out, he's been hyper focused on integrating NLP functionality into every aspect of his business. He sees AI and ChatGPT specifically as a pivotal turning point in commerce where brands who learn to embrace and maximize it's potential will out evolve those who don't, and he's joining the DTC Podcast to teach us how. Learn the CREATE Framework for elevated prompt engineering! https://www.tresl.co/unlock-ai-dtc-marketing?utm_source=sponsorship&utm_medium=DTC&utm_campaign=ai-guide Listen and you'll learn The CREATE Method for prompt engineering, a six step framework that can help you turn Chat GPT from a novelty, to a contributing member of your team capable of handling mountains of grunt work that you don't have time for. The hidden value of AI hallucinations that bust you out of blind spots How Tresl's newly launched FilterGPT allows you to use natural language to create endlessly complex segments in seconds, as well as John's plans for a fully automated marketing calendar flywheel watched over by a benevolent, ever evolving AI copilot... And of course you know I'm going totalk about AI butlers if given half chance.... The future is bright on with the show! Learn the CREATE Framework for elevated prompt engineering! https://www.tresl.co/unlock-ai-dtc-marketing?utm_source=sponsorship&utm_medium=DTC&utm_campaign=ai-guide Timestamps: 00:00 Introduction 08:30 AI-driven campaign planning and calendar views 14:45 The potential of AI butlers 23:50 The synergy between human creativity and AI 28:15 The future of AI in media companies Hashtags: #AIinMarketing #MarketingOperations #CampaignPlanning #AIButlers #FutureofAI #MediaCompanies #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're spinning up a conversation with Dan Demsky, founder of my personal favorite apparel brand Unbound Merino. https://unboundmerino.com (DTCFAM promo code) I've been a fan of this miraculous material for years, but no brand has nailed comfort, luxury and lifestyle like Unbound has in this market. Today's podcast goes deep on Dan's steady growth journey to 8 figures with improving profitability month over month which Dan credits to Unbound's methodical approach to growth that never sacrifices brand or authenticity even when slugging it out in the trenches of performance marketing You'll hear why Unbound's ruthless focus on travel has been critical for their growth, How ASMR travel videos shot by the founders themselves are the biggest creative needle movers, and why Unbound's sustain able growth focus is a massive benefit to his team, and his lifestyle. Stick around for a promo code offered to DTC listeners, so you can all start living the unbound life, in superfine merino... On with the show! Timestamps: 0:00 - Introduction 6:45 - Incorporating ASMR-inspired travel footage in marketing 22:00 - Embracing a cohesive brand identity 39:15 - Striving for a unique brand experience 52:30 - Dan shares a special promo code for DTC listeners Hashtags: #D2CPodcast #DirectToConsumer #AuthenticBrandBuilding #ASMRInspiredMarketing #CohesiveBranding Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and I'm Eric with Cam and Aves from Pilothouse's content management team. Avery's speaking to us today about the positive campaign effects she's seeing from broadening out the focus of her ads from single hero shot products, to ads that showcase multiple skews in a variety of formats. Then by tailoring the landing page / post click experience to focus in the customer on the brand story, or focused collection page. Aves is a goldmine for great ideas in this one, including using Benefits, not features ( and not your product names ) in the checkout page, why emojis in headlines are a must, and lots more! Timestamps: 00:00:00 Introduction to maximizing ad performance and AI integration 00:05:30 Creating effective landing pages for better conversions 00:10:45 Highlighting pain points to engage customers 00:16:20 The role of AI in copywriting and reducing blank page anxiety 00:21:30 Leveraging AI to enhance creative processes and bridge content gaps Hashtags: #D2CPodcast #AdPerformance #AIIntegration #LandingPages #copywriting Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Welcome to DTC Podcast, I'm Eric Dyck. Today we're returning to a conversation we started last year with Jeremy Kopek, co-founder of Noa Home, and proud furnisher of DTC's Home Studios. https://noahome.com Our last podcast detailed Noa Home's meteoric rise to 8 figures with a lean, mean team. Today's talk focuses on what happens when that kind of track record gets noticed by strategic partners like Basset Furniture, the massive furniture manufacturer/retailer that acquired them late last year. This podcast dives in on the pros and cons of strategic investment partners over VC or institutional investors and some of the green flags to look for during the process. We'll chat about the synergies created when legacy companies roll up innovative startups as well as the challenges of integration. Curl up on your leather couch for this one, cos you know i'll be on mine... On with show! Timestamps: [00:00:00] Introduction [00:02:14] Jeremy introduces himself and his journey with Noa [00:06:21] The challenges and triumphs of navigating Noa through the pandemic [00:10:50] The exciting partnership with Bassett and what it means for Noa's growth [00:16:40] Jeremy's insights into expanding into new product categories and markets [00:32:10] The importance of community and support in the DTC space #D2C #Entrepreneurship #FurnitureBusiness #BusinessGrowth #DigitalMarketing #Ecommerce #NoaHome #bassett Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and Today we're checking in with AI maverick Austin from Pilothouse Studios. Austin walks us through his philosophy of using AI as well as his complete process for using ChatGPT, MidJourney and Adobe Image Fill to create mind blowing ads, and even better briefs. We'll learn the biggest do's and do nots when it comes to using AI for ad creative as well! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today I was thrilled to catch up with my old friend Alex Beller, who I met as he was just starting Postscript, a man recognized as a true domain expert in SMS marketing. Alex is on a mission to prove that Brand's SMS revenue can be their number one channel, and in the pod he lays out a road map to get there including best in class, specific examples of how brands are using conversational commerce and real live human intervention in their SMS flows to increase conversion rate and customer LTV, and how 95% of brands are still not using SMS to its full potential. You'll hear how Alex and Postscript are zigging on AI, beefing one twitter, and pricing things transparently.... Check your text messages later, you better listen to this one... Want to get in on the action with a 30-day free trial? Click here! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet. We discuss: How to turn an unwelcome rebrand into an opportunity to address a broader audience The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey Amplifying brand messaging through influencers, community engagement, and the power of organic content Don't miss out on this episode filled with tips and inspiration for building a legacy brand that resonates with its audience. Timestamps: 0:00 Introduction 9:15 Introducing the linen-cotton blend and expanding the product range 17:55 Utilizing influencers to amplify brand messaging 22:10 Building a community around the rest-focused brand 26:35 Exploring opportunities for whitelisting influencer posts 30:05 Getting creative with platform utilization for brand growth #RestfulLiving #WiletBrand #RebrandingJourney #PrioritizeRest #LegacyBrand Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. More intent, more sales -- how dynamic content can be used on autopilot year round In this podcast episode, Eric interviews Jordan Gordon, the Head of Retention at Pilot House, who shares valuable insights on how to transform your Klaviyo email marketing into an Amazon-like experience for your products. The conversation revolves around enhancing the quality of intent at the top of the funnel and adopting a paradigm shift in email marketing strategies. They delve into the distinction between static emails (sent to everyone) and dynamic emails (segmented based on zero-party data). Jordan explains the power of trigger emails, which are tailored to specific user actions, leading to higher engagement and conversion rates. The discussion emphasizes the importance of overcoming analysis paralysis and providing a curated selection of products that promote discoverability. Jordan presents visual prompts and strategies for implementing dynamic email marketing effectively. One interesting point raised is the potential of SMS as a thriving channel, with the suggestion that it may even surpass email for some growing brands. They discuss the significance of meeting customers where they are with personalized data across various marketing channels. The episode concludes with ideas for creating a year-long email flow, including incorporating seasonal frames to keep content engaging. 00:00:00 - Introduction 00:01:30 - Paradigm shift in email marketing and improving the quality of intent 00:06:00 - Building a continuation flow for a large and dynamic catalog 00:10:00 - The importance of overcoming the paradox of choice and improving discoverability 00:13:50 - Back populating the flow and spreading the value across the customer journey #eCommerce #EmailMarketing #Q4Strategy #CustomerRetention #BoostSales Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew's forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to help them transition into ecommerce, with a special focus on catalog or direct mail marketing. Fast forward to today, where Drew leads PostPilot during the renaissance of physical mail as a strong middle of funnel for DTC brands. You'll hear Drew's top turnaround toolkit, which focuses mainly on profitability over growth, Marginal CaC over CaC, and a trend back toward both physical storefronts as well as physical mail marketing... If you're thinking about dropping a postcard to your customers this summer, don't miss this one... Timestamps: 2:35 The Genesis of PostPilot: Extending Marketing through Direct Mail 6:12 The Effectiveness of Direct Mail for Customer Retention and Acquisition 9:40 The Time Windows and Attribution of Direct Mail Campaigns 17:30 AI in Copywriting and the Unique Value of Human-Crafted Sales Letters 27:40 The Return to Baseline Growth in E-commerce 30:00 The Story of Twitter's Early Days and the Value of Human Connections #directmail #marketingstrategy #ecommerce #customerexperience #AIinmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets. Join Clifford and Rob from the Amazon team as we discuss why: Bids are the actual tool to control your ACOS Moving a bid up or down is the lever to control whom your ads are being shown to - AND which placements they’ll land in! Budgets are just a stop gap for spend - they leave money on the table When campaigns are budget capped, you don’t necessarily stop spending on those keywords By having the correct bid your campaigns can naturally adjust to demand (spending more or less depending on the day) 0:03:00 - Why bids should control Amazon ad spend 0:08:00 - The impact of ads on organic sales 0:14:00 - Managing campaigns through segmentation 0:18:30 - The role of budgets as risk prevention tools 0:21:30 - Strategies for Prime Day and budget allocation #AmazonAdvertising #BudgetsVsBids #PrimeDayStrategies #OrganicSales #CampaignOptimization Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - ⁠https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Welcome to another exciting episode of the DTC Podcast, the go-to place for all things related to direct-to-consumer businesses. In this episode, we're joined by Samantha Kozuch, the founder of Maniscripting, a revolutionary journal company that was birthed during the uncertainty of the COVID-19 pandemic. Samantha takes us through her entrepreneurial journey, starting as a fitness professional and influencer before transitioning into an online business coach. The pivot to creating Maniscripting came from her innate passion for self-expression and a desire to fill a gap in the market she discovered during the pandemic. In our conversation, Samantha opens up about the challenges of maintaining originality in a competitive space, the evolution of her business, and the importance of community-building and influencer marketing in their growth strategy. She gives us a peek into their ambitious plans for 2023, which include potential partnerships and the introduction of new products. Samantha's story is a testament to the power of following one's intuition and the value of learning through online resources. So, whether you're an aspiring entrepreneur or a seasoned business owner looking for fresh insights, this episode promises to be a treasure trove of practical wisdom. Stay tuned! Timestamps: 02:30 The power of manifestation and creating vision boards 06:10 The suppressed knowledge of our innate abilities 08:45 Building a community around Maniscripting 19:45 Act as if: Becoming the person who attracts success 22:10 Scaling the business and future goals for Maniscripting 27:50 Manifesting personal and business growth #Manifestation #LawOfAttraction #ManifestYourDreams #SuccessMindset #GoalSetting #Entrepreneurship #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Join Avery and Cam for a discussion of the 5 critical Attention Triggers you need to build into your creative to make sure it grabs and keeps your customers' attention in their first three seconds of an ad. 1. Music:  Trending music v. corporate music  Sped up music  We only have a limited amount of attention to work with on TT so want to show off and highlight the best parts of the song  Remixes  Have a product that looks great in use? Slap a sped up night version of a 2000s hit on there. This is a great low lift iteration opportunity as well. Take your winner and try some fresh tunes with it.  2. Transitions: This type of content is riiiiipe for before/afters (which Tiktok is a lot friendlier to than Meta).  A lot of transition trends start off as thirst traps which provides a very silly opportunity for brands.  3. Movement: Get animated right from the jump, eliminate the millennial pause.  People see so many talking head videos on platform. Get up, move around, and feature an activity. Take your top talking head review and instead have someone using the product and speaking to it (think GRWM videos, those girlies are always moving, always doing something)  If I’m selling something like a travel mug the juice of the product/video isn’t going to be talking about that mug sitting at home. It’s gonna be showing that mug going everywhere with you for the day.  Founders story videos are a great place to insert some movement in an otherwise stale concept. Don’t just sit in front of the camera and talk about your product get up, show us how it works, show us the warehouse, office etc.  4. Text:  Simple and a top performer.  One of the easiest iterations as well.  Think specifically about what text is on the screen within the first 3 seconds of the ad.  Is it encouraging someone to view more Is it funny?  Does it peak curiosity?  Make sure your font is right for Tiktok.  5. Emojis:  SO fun. Modern day hieroglyphics.   Can use these similarly to how we use text to encourage someone to:  Be funny Encourage longer views Peak curiosity  6. Brands:  I finally got my hands on the (brand) (product).  If possible, also show the logo in the ad. Is it on the box? On the product? Can help especially TOF to start building some familiarity with the brand. #TikTokAds #AttentionTriggers #BoostEngagement #BeforeAndAfter #CreativeAdvertising #EngagingAds #AttentionTriggers #BoostConversions #ReelsAds Timestamps: 00:03:30 - Auditory Triggers: How to leverage music to grab attention 00:10:50 - Before and After: Unlocking the power of transformation in your ads 00:11:30 - Applying thirst trap transitions to various consumer products 00:12:30 - Subverting expectations and delighting viewers with unexpected content 00:14:10 - Experimenting with timing and leaving viewers curious with a strategic ad approach 00:18:50 - Separating audio and visual components to incorporate movement clips for improved performance Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Get ready to dive into the world of personal branding, content creation, and customer experience in this thought-provoking interview, with Eli Weiss, Director of CX for Jones Road Beauty. Discover the cringy allure of following trends, the rise of volume-driven content, and the potential impact of AI. Learn why authentic connections and real value matter more than ever. Join the conversation on balancing efficiency and personalization, the power of human touch in business, and the secrets to creating meaningful customer experiences. Don't miss insights on tools for CX, the art of balancing AOV and LTV, and the role of enlightened hospitality in e-commerce. Tune in for a captivating exploration of personalized experiences, team structures, and the everlasting quest for customer loyalty. It's time to challenge tradition, adopt strategic thinking, and unlock innovative ways to enhance your brand's customer experience journey. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Brett, Innovation Lead at Pilothouse on an in depth exploration of CRO best practices in 2023, Brett's suggestion for a post click tech stack that maximizes flexibility, page speed, and data capture. As always, the complete set of talks is available on our website for only $199 Work with Brett, and Pilothouse ➝https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video Timestamps: 00:02:20 - The core principle of CRO: Delivering what users are looking for 00:05:00 - Advantages of landing pages in optimizing conversions 00:09:30 - Key elements to optimize on landing pages: skimmable content, font weights, and colors 00:17:00 - Displaying social proof through custom widgets, embedded reviews, and GIFs 00:21:40 - The significance of above-the-fold content on PDPs 00:26:30 - Streamlining navigation menus for easy interaction #CROoptimization #LandingPages #DigitalMarketing #UserExperience #ConversionRateOptimization

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast, I'm Eric Dyck. Today's guest is Shira Feuer, the CMO of Trinny London, a fast-growing 8 beauty brand that has revolutionized the makeup industry with its unique organic, founder lead, content-driven approach. https://trinnylondon.co.uk In this episode, Shira shares valuable insights into Trinny London's success, discussing the importance of Trinny Woodall's persona, and ongoing content, meeting customers where they are, and doubling down on what makes your brand unique. She also dives into the challenges and opportunities of scaling a DTC brand internationally, and how Trinny London is navigating the beauty industry's competitive landscape. So, whether you're a skincare or makeup founder, or simply looking to learn from a seasoned CMO executing on hyper growth, it's time to get the skinny on Trinny London, on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Who are you making Creatives for? Unlocking creativity is about more than just making art - it's about understanding your audience and tailoring your work to their needs. In this video, we delve into the heart of creativity, offering valuable insights and strategies for the Meta platform to help you uncover your target audience and create impactful, meaningful work. We reveal industry secrets and provide an ultimate guide to successful creative strategies. We are joined with Jocelyn, Alex and Cam from Pilothouse's creative team to talk about the problem that can arise between marketing teams and client, or brand teams where communication about high performing creative stops flowing for one reason and another, that causes ad performance to tank. Subscribe for more content and don't forget to hit the bell icon for notifications! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video #CreativesForMeta #CreativityUnleashed #KnowYourAudience #ContentCreationTips #AudienceEngagement #CreativeJourney

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking retention and owned distribution with Rohit Modi CEO and founder of Apptile, the platform that allows you to make a mobile app for your brand in seconds: https://apptile.com/dtc 3 brands get a chance to win an upgrade to the Enterprise plan worth USD 20K for free. This podcast dives deep on the importance of retention and owned distribution in 2023 How to turn your app from a stock experience into a deeply engaged channel for ongoing LTV How to make a killer loyalty program and why an app gives you much better results  And exactly how an Apptile App allows you to create dynamic customer experiences in the same way that billion dollar corporations like Uber and Amazon do, and why these elevated experiences are becoming table stakes in DTC… Stick around for the end for Apptile’s very special offer to DTC Listeners, one of the most valuable ones offered to DTC Listeners EVER and if you’ve ever thought of building an app you won’t want to miss it… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. A few weeks back, we put out a challenge to our top past podcast guests to return to the scene of the crime to see if anyone can top Nik Sharma’s appearances in terms of listen numbers If there’s anyone who can do it, it’s Cody Plofker, who’s burst onto the scene leading growth at an 8-figure on the way to 9-figure revenue giant Jones Road Beauty… Today’s talk focuses on why Cody is massively bullish on YouTube ads, especially when it comes to finding net new customers, he’ll walk you through his ad strategy there, as well as go deep on his Meta Ads funnels, add in a dash of hot take on TikTok, and a masterclass on offer (including the power of gift with purchase), and you’ve got the recipe for an all-time classic DTC Podcast episode, call it the Plofker factor… Call it the code of Cody, just don’t hesitate to block off your calls and listen to this podcast right now… Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast and today we're returning to YouTube Ads with Chelsea and Adam We cover how to Attract, Brand, Connect, and Direct your viewers to buy your product in every ad. We dive deep on best practices within each of these categories giving real world examples, including a pre-recorded Influencer Ad that we'll play in full, followed by a video that we cut with the ABCD principles in mind. To access the bloopers, and a free PDF that summarizes these best practices with examples, go here ➝ https://drive.google.com/open?id=1_uLstN5-GdzYQtaMXWwv-Fy8f7ZlbD0_&usp=drive_cop Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another episode of the DTC Podcast. Today we're releasing another C-Suite fireside chat with David Sangera of Culture Group and Matthew Kobach of Northbeam. They dive into data-driven product launches, community incentivizing, and the benefits of accurate attribution tracking. Need tips on driving conversions and sales? They've got you covered with advice on pre-sale pages, congruent ad creatives, and personalized discounts. Plus, get the lowdown on email marketing tricks and KPI tracking. This podcast is your roadmap to e-commerce success! If you love this content and want the rest of C-Suite Las Vegas’ game-changing talks about meta ad funnels, AI workshops, Organic YouTube and TikTok, Email marketing, and way more, you can go to https://www.directtoconsumer.co/replays-lasvegas Let’s go and on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck…for today’s episode we’re getting back into the Suite live with our fireside chat with Ash and Ron, co-founders of Obvi… This podcast is a masterclass on how to build a business that stands out, even in the most commoditized product categories… We cover their influencer strategy, the power of personalization, and both the risks and rewards of AI powered customer support, as well as the AI tool book keeping tool that allows them to access realtime P & L updates to make the most informed decisions. If you love this content, and want to get all 16 C-Suite mastermind talks, they’re available, just head to directtoconsumer.co and hit events to grab your copy of the Replay… For now, gather round the fireside, and on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Jocelyn and Nikita from Pilothouse as we discuss the 9 types of creative every brand should be testing, including: UGC, As Seen In, Testimonials, Box Shots, Socials Pull, USP Call Out, Product Split Test, Founders' Content, Behind the Scenes Warehouse Work with Joc and Nikita at Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today on the pod we’re publishing the conversation that represents the most revenue on stage at C-Suite, Las Vegas. You’re about to hear Tapcart’s JJ Workman, a seasoned veteran of hyper-growth marketing, leading a wide-ranging and completely frank discussion about traction, scale and distribution with True Classic President Ben Yahalom and Ronak Shah from Obvi, the two brands who scaled to 9 figures and 8 figures respectively, faster than any others I’ve seen. Build your app with Tapcart ➝https://tapcart.com While this Tapcart lead conversation definitely covers app best practices, it’s a wide ranging and very well hosted conversation between some of the DTC spaces brightest lights… What else would you expect? If you love this content, and want the rest of C-Suite Las Vegas’ game changing talks, about meta ad funnels, AI workshops, Organic YouTube and TikTok, Email marketing and way more you can go to https://www.directtoconsumer.co/replays-lasvegas Let’s go and on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck…Today we’re beasting out on CPG Customer Experience with Jess Cervallon Head of CX at Mr. Beast’s Feastables, makers of Deez Nuts and Karl Gummies Jess bring a SaaS background to the usually transactional CPG CX game, which has been key on her mission of giving every customer a piece of the Mr. Beast experience (Jimmy Pie) with every touch point Jess shares examples of the most out of the box customer experience moments including traveling the US, delivering 11 Teslas. Jess also shares her CX stack and how she thinks about segmentation and dynamic customer journeys… Grab Deez Nutz and on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Rob and Clifford from Pilothouse's Amazon team as we go over the biggest mistakes we see in client Amazon Ad Accounts, as well as the solutions we use to turn flops into opps! Work with Pilothouse➝ https://pilothouse.co Top 5 biggest mistakes we see in Amazon Ad Accounts Not segmenting out branded keywords  Overspending on Broad and Auto campaigns Not running Product Page multipliers on ASIN Targeting campaigns Underutilizing negative keywords  Using budget to control spend rather than bids Bonus: Clifford's take on Amazon's biggest flop! (looking at you Andy Jassy!) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking Linear Commerce and White Wine Spritzes with Ben Soffer, founder, and CEO of Spritz Society and host of the Boy with No Job Podcast, where Ben has amassed an audience of over 6 million. Linear commerce refers to the process of creating your audience and using their profiles and direct feedback to create bespoke products that launch into a warm audience, providing distribution, amplification, and a much higher chance at traction! This was a great chat that covers Ben’s strategies with influencer marketing to launch a retail business How to stand out in a crowded and competitive market, and why wine products are uniquely positioned to be DTC darlings, and why respecting your customers' decisions and opinions is the ultimate key to successful linear commerce… Crack open a Spritz, cos mine are already gone, On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler, I'm Eric and today we're diving deep with Pilothouse Google's team on their recent YouTube discoveries around: YouTube's Partner Program: Why you need to be qualified and what it allows you to do Using your best paid ads as organic, publicly posted videos, (and how it drove half a million dollars in free traffic for one client) The Dilution Effect, and why you want to keep your ads focused on unique USPs, rather than covering several in one ad. Work with Pilothouse already! ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re coming at you with a DTC Minis episode with LilyLousAromas’ 9 year old dynamo entrepreneur Lily Harper, and her mom Chloe, as well as the debut of my 9 year old daughter Iris as cohost! https://lilylousaromas.com Lily’s entrepreneurial journey started when she struggled with bullying and traditional learning methods. Her parents turned to homeschooling, with a focus on mental health, and learning by doing. With a bit of her parent’s help, Lily’s love for Candles “without all the nasties” that you find in many other products, has turned into a bustling dtc business, a massive TikTok following and a deep desire to keep growing and learning… This podcast touches on a bunch of areas that we don’t normally get to cover like: How to approach children and technology like TikTok, and the debate between whether shield children from the internet or give them the tools to thrive in the digital reality.  How ADHD can be a super power when it comes to growing a business How AD child’s limitless mind and powerful imagination is a huge benefit in a DTC boardroom Listen to this podcast and let’s see if we can help manifest Lilly’s dreams of a massive warehouse, public speaking gigs, and getting into “holt ren.” Iris loved this one…and it got my wheels turning on some ideas to put her to work! I hope you enjoy the most heartwarming episode about child labor you’ll ever hear… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler, and today we're chatting with Cam and Jacob from Pilothouse's Pilot Program for early-stage brands. Jacob breaks down the key opportunities and oopsies he sees brands take advantage of and make when trying to get traction and scale on Meta Ads, including: -Appearing as a large brand using social proof(Pages, Darkposting, As Seen on features, popups, events, etc) -Running micro engagement campaigns optimizing to build up optics(pushing non-sales focused posts from pages for $5-%10/day to PRS and RTG audiences) -Using FB ads library to see what the “big guys” are and AREN’T doing -Dial in on messaging of NEW vs Existing customers(split out test campaigns and funnels) -Ensuring you have polished studio shots, lifestyle shots, CGC, etc at your disposal(but not going too deep until you see what’s working) MISTAKES -Bad Meta campaign setup(leads to wasted budget) -Cutting tests too early with limited budgets -Not adding in enough contrast to tests(for quicker insights and less wasted budget) -Not using Page Testing tools (ie. Warpdrive and Hotjar)(Needing additional Meta campaigns that spend more wasted budget). -Relying solely on the ads over the product itself(a good product does most of the talking) -Being stuck on set goals while benchmarks are still being set -Paying too much attention to the day-to-day and not the week-to-week, especially important on new and smaller brands. Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck. Today we’re Overlanding with camper trailer brand TAXA Outdoors whose Founder and CEO Garrett Finney went from building habitats for NASA to designing TAXA to be rugged and utilitarian like the vast landscapes his habitats on wheels are built to traverse. https://taxaoutdoors.com/ This talk goes into interesting areas we don’t often reach, including the restrictions of the dealership model and how digital alleviates them, Cross product collaborations, festival marketing, and Cross Country rallies with 30 cricket taxa trailers… Sign me up. Let’s get out of home for real…On with the show!  Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler, and today we're diving into technical SEO and the common issues we see with DTC clients' SEO with Pilothouse's SEO Lead Ismail and Saul, Head of Google... We're talking site architecture, 404-page nightmares, page speed, and canonical tags and how each plays a role in getting your website ready to rank before you even get into your content and link-back strategy... Don't miss this one...get ready to master technical SEO 😀 Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Jen Hagness, CEO and President of MySimplePetLab, a company pioneering a much more proactive approach to pet health…  https://mysimplepetlab.com Marketers know that pet owners are among the most attractive customer avatars due to their likeness to have disposable income, and their willingness to part with it to keep their animal companions in tip-top shape… This podcast dissects Jen’s complete multi-touchpoint CX strategy that promotes excellent LTV along with pre-emptive pet wellness… I hope you enjoy it, on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast. Today we're talking with Cam and Taylor, Pilothouse's Socials Technical Director to talk about the Pod tests that his team has been running across multiple accounts. Pod tests are hypotheses that get set up with strict parameters and five figures of ad spend to determine the best ways to lower your CPA. Dark Posting vs. Branded Content checked the box Adding a URL to your ad copy Adjective Spamming in ad copy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Welcome to DTC Podcast, today we're doing some deep learning about the future of AI with Josh Wilson, CEO and Co-founder of Particl, the platform that uses AI to help brand owners learn what they don't know about their competitor's top-selling products, pricing strategies and more. If you're launching new products in 2023, this one's a must-listen. You'll learn how Particl uses the world's largest eCommerce database to identify trends across over 500 million products and over 80,000 stores daily. Get in the know -> https://particl.com/dtc We also dive down the rabbit hole about the fast-approaching AI takeover on the operational, strategic side of DTC, and how it will free humanity up to focus on generating game-changing ideas...while AI does ALL the heavy lifting...and way sooner than you think. Get in the know -> https://particl.com/dtc Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup This is a big one…a big moment for DTC Podcast. Today we’re tempting fate with Hamid Saify - SVP of Digital Retail at Liquid Death Mountain Water, one of the FASTEST growing CPG brands in history!  https://liquiddeath.com Hamid is one of the first-ever team members, along for the whole ride, starting in 2017 to today, where Liquid death is in 70,000 doors and last year earned a valuation of $700M! Selling….water? It’s crazy, but that’s what Liquid death understands better than anyone. They may sell water (still, carbonated, and now tea), but their real asset is customers' attention…This podcast goes deep with Hamid on Liquid Death’s mindset about doing things differently and using every customer touchpoint as a moment to make them laugh in the face of death. From calling their review section “opinions from internet randos,” to charging your soul to join the mailing list to their significant revenue merch program where they’ve sold customized vending machines and wrapped Lamborghinis.  Hamid gets to the bottom of what it’s like to work at an organization that’s achieved unbelievable velocity and massive cultural saturation…slinging water in cans. The dream is alive. Let’s dive into death…on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and this week we jam with Spencer, Pilothouse's TikTok lead who's living it up in Austen for a couple of weeks and rolling with some pros. Spencer drops five factors that can make or break your TikTok campaigns. Get Understood: Testing a variety of styles and lengths and how much info your customer needs to understand your product and value proposition. Control Your Comments: Set up a robust blocked words list, and work on comment moderation to flip negative comments. See the blocked word list here! Season your pixel during sales periods Have someone on staff ready to produce react and green screen videos. Throw tight branding out the window! Work with Pilothouse ➝ https://directtoconsumer.co/events Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we get to chat with a true unicorn in the space, Printful's Dans Rozentals - Customer Success Team Lead. DTC Newsletter and Podcast uses Printful to make our referral program work like clockwork with very little lift. They're doing the same for 1000s of other customers like Nestle and lots of other big players This podcast gives the nitty gritty of what's working with Merch, and goes into detail about how simple it is to get started. Check out Printful.com for more information Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're reconnecting with Mid-Day Squares and their co-founders Jake Karls and Nick Saltarelli. These two are like live wires and the chemistry was great. I can't wait to throw down with them in Las Vegas in just a few weeks! There are a handful of tickets still available, but they won't last long, so go to https://directtoconsumer.co/events to lock in your spot. This C-Suite Mentor preview podcast focuses on the most challenging aspects of Mid-Day's meteoric rise to 8 figure success, from the challenges of scaling manufacturing of complex products to Nick's guidelines for raising funds, and Jake's unique role as a rainmaker as well as his personal struggle with nagging back injury that reminds us all how precious our health is... This podcast made me realize that I too am a rainmaker, so it makes sense that I'm bringing 100 DTC founders to the desert, march 23-24...are you ready for the storm? Mid-Day, all day, let's go! Hope you enjoy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're following up with Jordan Gordon on his up-to-the-minute learnings on email segmentation and whether Sniper or Buckshot segmentation is working best. This podcast is all about how to get the best results from your dormant audience, and answers the age-old riddle...when is a lower CTR actually a good thing? Plus you'll hear Eric discussing plans, risks, and benefits to switching to a dedicated IP for DTC Newsletter! Work with Pilothouse Retention ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we have an all-time classic episode that features Meta’s Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. https://trueclassictees.com https://meta.com True Classic’s Secret? Electric product market fit, and Meta Ads - proving that the golden scale days of Facebook Ads are far from over. Whether you’re a brand just starting out, or a high-growth, omnichannel juggernaut like True Classic, this podcast is filled with excellent insights about how to get traction on Meta Ads, and how to scale to 6 figures a day. We cover: “The Why” behind Meta’s Performance 5 and why every brand needs to have these 5 boxes checked Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to scale) True Classic’s creative formula, and how to pair it down when you’re just getting started. Selling the transformation, not the product, and lots more… On with the show…..we’ve got Meta on the line! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Bushbalm CEO and founder David Gaylord. He will join us at C-Suite on March 23-24th, along with the 100 other DTC founders and executives mixing it up in Las Vegas.... Bushbalm makes a wide array of intimate care products from oils, scrubs, trimmers, and more, but you’ll hear how the vajacial, a product long offered by their wholesale clients (ex., waxing studios), has taken the top-of-funnel offer crown from the balm… https://Bushbalm.com We’ll also dive deep into David’s Retail Planogram and learn why small fry stores were a great way to build Retail in Canada, but focusing on big 1000+ door partners is the play in the US. And we go deep on Bushbalm's aggressive diversification into wholesale and what it means for their DTC growth… On with the Show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's Time for All Killer No Filler and it's time to get on board with GA4! Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse team's attribution models. Work with Pilothouse ➝ https://pilothouse.co You'll hear: Universal Analytics will be non-supported by July, make your plan now! The basics of Google Analytics including Richard's most popular report UTM Code overview Common mistakes or opportunities we are seeing with clients moving over from UA to GA4 Custom reports that brands need to setup Work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're catching up with C-Suite Mastermind mentor and CEO of Obvi, Ronak Shah. Ronak's financial background, and a chance to experience what sounds like a beast of a supplement company, set the stage for his company's incredible growth. https://myobvi.com Listen to this podcast to get a preview of the biggest mistakes Ronak made with Obvi and how to avoid them yourself! Meet Ronak in person at C-Suite Mastermind Las Vegas March 23-24, 2023! https://directtoconsumer.co/events Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're catching up on Amazon with Rob and Clifford from Pilothouse Amazon Work with Rob, Clifford, and Pilothouse's Amazon division ➝ https://Pilothouse.co/amazon We discuss:  • Buy it with Prime checkout options appear on Shopify (the cost/benefit analysis) • New Sponsored Brand video ad units show incredible promise (backed by real data) • Nature's Promise gets hit with a lawsuit about "deceptive practices" that Amazon by default encourages (and what this means for your listings) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re covering financial footwork with Sabah’s Mickey Ashmore and Highbeam’s Samir Shergill. Mickey started Sabah with a simple goal: bring the timeless handmade craftsmanship of small-town Turkey to quality shoe loves everywhere, one pair at a time. This episode dives deep into Mickey’s journey from his beginnings as a finance bro to selling out his first popup in Brooklyn, to bootstrapping to a multi-8-figure business with help from his friend Samir at Highbeam. https://www.highbeam.co/?utm_source=dtcpodcast Highbeam is a banking platform built for eCommerce brands, and this chat really nails the key financial aspects of high growth that we just don’t talk about on the pod enough. Early in the podcast, Mickey explains why he got into this business in the first place – independence to do what he wants and to grow his business as he likes. Learn how having a firm grip on the banking and financial side of your business can be a huge unlock. I really enjoyed this podcast, and I hope it helps you reframe your thinking on how helpful having a good banker in your corner can be… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. I’m Eric Dyck Today we’re venturing into the wild with BattlBox’s John Roman. John joined Battlbox, a monthly subscription for hand-picked outdoor gear, shortly after they’d struck product market fit gold, and has helped propel them to high 8-figure revenues with an absolutely scorching subscription LTV that approaches a $1000 per customer… https://Battlbox.com You’ll hear all about Battlbox’s golden goose content strategy and how a single YouTube creator (who started as a super fan) has become one of the most important Battlboxers on the team, generating 500K YouTube Subscribers and almost 200 million video views… …that ultimately led to a lucrative Netflix deal that basically reads like a Battlbox commercial. Learn what it’s like to hitch a ride on the Netflix rocket and how their most important metric, completion rate, will determine your Netflix fate… Hope you enjoy it. On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another episode of All Killer, No Filler. Today, we've got something special for you that truly encapsulates the sentiment of 'All Killer.' In 2023 thus far, the pod has been filled with heavy-hitting advice, and unless you're sitting with a notepad taking diligent notes, chances are you've missed a moment or two! Sit back, relax, and soak in the ten of the top insights: Sansorium (Fiona Hepher) - Advice for beverage companies AKNF - Leveraging chaos in uncertain times Pretty Boy (Kevin Niehoff & Ben Feys) - External validations and showing yourself in your brands content Tiny Capital (Andrew Wilkinson) - How to hire the right person to take over your business AKNF - Email less and earn more The Oodie (Davie Fogarty) - What true virality means AKNF - How to use AI to accelerate creative iteration Mini Katana (Karly McFarland) - Using Mentorpass to meet cool people and network AKNF - Greenscreen content and video content vs. static content Kuru Footwear (Sean McGinnis) - Incrementally doubling Kuru's CRO Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. Today we’re catching up with Sean McGinnis from Kuru on the CRO tactics that doubled their revenue, as well as a preview of what Sean’s going to be sharing at C-Suite Las Vegas, March 23-24 https://Directtoconsumer.co/events Our goal with the people we’re bringing as mentors at C-Suite is that they bring a fully fleshed out, 3-dimensional model of a profit mechanism they’ve perfected for their business so that attendees can literally plug and play these tactics and strategies into their business in 2023.  Sean’s delivering on that in Las Vegas by going deep on his 7 figure affiliate program strategy, which will save DTC brands $1000s on misspent affiliate fees. We’re just over half sold out with under two months left to show date, if you’re listening to this and thinking that you’ve just gotta be in that room, but you don’t have the funds for a ticket…send me an email eric@directtoconsumer.co, and I’ll select one person for our b-weekly scholarship award for a free pass to C-Suite. Whether or not you’ll come, I think you’ll love this podcast with Sean as much as I did… On with the show!  https://Directtoconsumer.co/events Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're talking about the creative trends that shaped 2022 and are accelerating into 2023, with Nikita and Cam from Pilothouse. The brands that won 2022 combined velocity, data, and quality in a relentless effort to feed the flagging Meta algorithm with creative that finds the right audience.  Learn why green screen creator-generated content dominated 2022 Learn what a studio refresh of your best-performing creative can do on your PDPs, LPs, and Ads Download a swipe file of Pilothouse's best-performing creative of 2022 ➝ http://join.pilothouse.co/swipefile-dtc Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we’re tackling a product with a purpose that's a little too close to home. As a follicly challenged person, I understand that for some with less perfect head shapes than myself, hair loss can be a confidence-shaking experience. That’s why Kevin Chen built iRestore, the hair growth system that’s scaled to over 50 employees, with big plans to launch a full suite of products designed to restore and maintain epidermally derived confidence to both men and women as they set their sights on becoming a billion dollar beauty empire. https://irestorelaser.com Kevin doesn’t mess around. You’ll hear us discuss: Why investing early in your product can be a massive moat later on, and what it takes to get FDA approval Why a hundred digital marketing level decisions can be dwarfed by a single phone call (when Costco’s calling) and how the Kirkland conglomerate added a cool 15% of net new iRestore revenue after it. Why a high-risk, high-reward rebrand has Kevin thinking BIG in beauty… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler, the DTC Podcast and today we're catching up with Taylor, Socials Technical Director for Pilothouse on the big trends and developments on Meta's Ad Platform, so far in 2023, Zuckerberg's so-called "Year of Efficiency" You'll hear: How to combine the Pilot Test with Advantage+ for 40% faster learnings! On-Platform data appears to be getting more accurate How to revive your results after you kill a campaign with too many changes Work with Taylor and Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're letting Kismet take over in our chat with C-Suite Las Vegas Mentor, Director of E-commerce at Mini Katana, Karly McFarland. To join us in Las Vegas, March 23-24 ➝ https://directtoconsumer.co/events Karly is a force of nature I met at our first meetup in March last year. Since then, she's been on an absolute tear, building and now exiting her email agency, writing the literal book on email marketing, and joining forces with our friend Isaac, slinging swords and building a media empire at Mini Katana. Listen to the end to hear all about: Quantum leap your network with a mentor pass Why being at a brand slays the agency game How vodka turned a nightmare client into a good friend Karly also teases the email content strategy used by Birddogs that she will be implementing at Mini Katana and that she will be presenting in Las Vegas... I hope you enjoy this C-Suite Mentor Preview....in fact, if you're listening and want to come but can't afford a ticket, send me an email at eric@directtoconsumer.co, and give me the best reason why we should give you a free one. I'll give one ticket away with every mentor preview podcast. To join us in Las Vegas, March 23-24 ➝ https://directtoconsumer.co/events Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast and today we're talking with Jeff Shannon, co-founder of DTC as well as Pilothouse about how Pilothouse is currently using AI to increase productivity, efficiency, and ability to iterate (to make more sales). You'll hear: Incentivizing teams to innovate on AI for your organization The power of prompts, and how to train your AI dragon Finding winning creatives on Meta with AI-powered Pilot Testing Can brands be built entirely by AI? Work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're catching up with a content marketing mentor of mine, Aaron Orendorf, who I've followed closely since his days with Shopify Plus as well as Common Thread Collective, where he's steadily become the king of long-form b2b content that ads value to the ecosystem. That's why I HAD to catch up with him on his switch to working on the ultimate SHORT form content -- with Recart as the efficient option for SMS at scale. Upgrade your SMS with Aaron at Recart ➝ https://recart.com Aaron is a force of nature with a passion for communication who walks us through his path from literal evangelist to marketing evangelist. You'll hear all about: How SAAS is way more fun to sell than Agency services Why missing the SMS valuation boom was a blessing for Recart and its clients Aaron's formula for SMS best practices with a focus on efficiency Hope you enjoy it! Upgrade your SMS with Aaron at Recart ➝ https://recart.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: Hiring your own replacement and how a proper merchandising hire helped save Davie over $50 million this year Why your product and the trend it’s based on matters more than any other part of your business Davie’s biggest mistake, and why catching up on retail could get the oodie closer to a billion in 2023 Get comfy, you’re not going to want to miss this one…on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're rifling through some critical learnings with Jordon Gordan, Director of Email and Retention at Pilothouse. Jordan's looking at Macroeconomic trends and the reality that many clients are refocusing top-of-funnel ad budgets to be more efficient, which inherently is going to drive fewer emails to your list. This podcast is all about what to do about this fact: Sniping vs. Buckshot Building your fire from the embers out The pain of a dead list and how to revive it Work with Pilothouse Email ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're talking with the founders of RepAI, Yoav Oz and Shauli Mizrahi, about how brand owners can convert more of the users they bring to their page with an AI sales concierge. Check out RepAI's special offer for DTC Listeners: https://try.hellorep.ai/partners?utm_source=sponsorships&utm_campaign=dtcpodcast We cover: Conversational shopping and why it's the future The AI Sales experience, and the conversation starters Rep uses to engage users who were leaving anyway why those who adopt AI now will have a first-mover advantage why RepAI feels comfortable saying that clients will get 10X the cost of their tool with incremental revenue they weren't getting before. Check out RepAI's special offer for DTC Listeners: https://try.hellorep.ai/partners?utm_source=sponsorships&utm_campaign=dtcpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we're releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC. Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space. Attendees at C-Suite got to spend the day with Andrew asking him specific questions, with more than attendees getting to chat about investment/partnership. Wild! Don't miss your opportunity to join the next C-Suite Mastermind in Las Vegas - https://directtoconsumer.co/events This talk is wide-ranging and covers Andrew's entire career, ranging from starting one of the top design firms in the world, Metalab, to starting Tiny, taking companies public, hiring and firing CEOS, and everything in between. You'll also hear: Why the Aeropress acquisition made sense and how the negotiations went down Bootstrapping vs taking angel, VC, and PE - and why grinders should remember to enjoy the ride! Don't miss your opportunity to join the next C-Suite Mastermind in Las Vegas - https://directtoconsumer.co/events Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're catching up with Jamie and Joe from RUX, and Jacob and Abby from Pilothouse's Pilot Program on their crazy q4 success. Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to scale Rux to crazy new heights. You'll hear deep dive value on: The Pilot Test and how to do it to uncover audiences who didn't even know they needed your product Offer testing and the key learnings we made ahead of Q4, like sitewide discounting Lead generation and why you should still optimize for sales Turning customers and creators into brand story tellers, using the angles that you already know work Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Ben Feys and Kevin Niehoff, co-founders of early-stage buzz brand Pretty Boy. https://yoprettyboy.com Listen to this one for a deep dive on branding and product including: How a clever play on a locker room chirp turned into branding gold Why Pretty Boy’s philosophy is “balling on a budget” and the best ways that self-funded brands can cut costs while still looking their best. Hope you enjoy it, on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we connected with Pilothouse's Executive Leadership Coach, and International Orchestral Conductor, Peter McCoppin to discuss how organizations might approach guiding their companies through the next year. We discuss How to find the opportunity in crisis and what history tells us might happen How leadership is like orchestral conducting How companies can structure themselves to unlock their team's intuitive genius Peter's 5 Principles of Leadership Work with Peter ➝ https://PeterMcCoppin.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re fully present with Fiona Hepher, Co-founder of Sansorium, an alcohol-free marketplace with a highly-curated selection of non-alcoholic wine, beer spirits, aperitifs and more. Join us for a discussion about the billion-dollar industry that’s just waking up (without a hangover) and is predicted to grow to over 4 billion by 2030 You’ll hear: How popups have fueled growth for Sansorium on the DTC and wholesale side of the market Why half of the battle for alcohol-free brands is brand design and positioning How Fiona thinks about accelerating the sea change towards sobriety and you might even hear me talking myself out of post-hockey beers… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another one of our favorite All Killer No Fillers of 2022. As we gear up for the new year, make sure to keep these tactics, ideas, and strategies top of mind. From DTC to you, Happy New Year - Cheers to a great 2023! On with the show Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including: Rising costs and click through rates (and why CTR increases mean worse audience targeting) Why Scrappy Creative is still the undisputed king of performance growth Why brands are using third party brands to increase their scale, and why some brands are spending the majority of their ad spend through them!) Work with Pilothouse  ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re finding our center with Ania Wysocka, founder and CEO of Rootd, the app that offers relief from panic attacks and anxiety in your pocket. https://www.rootd.io/ With Rootd, Ania solved her own problem and created an app that’s helping over a million users. On today's podcast, you'll learn: How Ania used App Store Optimization to Rank number one on panic attacks and how a big red button made all the difference. How a simple change in onboarding increased the paid subscriber rate 6x! Hope you enjoy the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup As we gear up for 2023, we're bringing you some of our favorite listens from 2022. Sit back, relax, and soak in all the knowledge you can leading into the new year! Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC where we discuss: Why CPMs 30%-60% lower on TikTok and what to do about it TikTok campaign structure and how it's different than Facebook Ads How to find your "Winning Style" and then how to find more of it The most critical factors of any TikTok Ad Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; today I’m going deep with CPG legend Mike Fata, a man with three successful 9-figure exits, including the $419 Million dollar sale of his company Manitoba Harvest, in 2019. This conversation flowed like the amber hemp fields as we harvested insights like: How a branding change took Mike’s company from $10M - $100M quickly The critical importance of telling your story and building in public in the CPG game The who, not how guide to growing your team and the biggest mistakes Mike sees in people’s hiring processes. Hope you enjoy, on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, the DTC Podcast. Today we're Googling with Dougie and Chelsea from Pilothouse's Google Ads team. We talk about the great results from this year's BF and Cyber 5, as well as the technical and creative trends we took advantage of to drive maximum results for our clients. A big focus of this chat is the YouTube Shorts opportunity, which all content creators, marketers, and entrepreneurs seem to be buzzing about. 2023 hasn't started yet, which means Q5 is still in full swing. Listen to this cast to hear how this period might be the best time for you to invest MORE in Google Ads. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years. A wise singer once said “I need a hero,” and I think they were talking about Ju. In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massive win for the health and beauty ecosystem as well as for all entrepreneurs out there with a dream. This podcast goes deep on: Reversing the DTC Playbook with Amazon first, retail second, dtc last Building for saleability from day one Why Ju doesn’t want to be considered a “girl boss” and how her life has changed since seeing all those zeros hit her bank account… Are you  holding out for a hero who is both fresh from a fight? Larger than life? Listen no further Ju Rhyu has you covered…on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're going head first into headless commerce, what it means and what it allows ecommerce bands to do. We check in with friend of the show, veteran web designer/developer Jesse Campbell from https://heyPartner.co as well as Brett who leads innovation at Pilothouse. When you need to consider headless as an option How headless commerce translates to page speed and performance marketing The resources need to build and maintain a headless setup The future of ecommerce and how headless might fit in On with the Show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’re going a layer deeper…deeper than ads, deeper than product, today we’re talking all about money. I can’t believe for a podcast all about revenue growth, this is the first time we’ve ever interviewed a finance expert, and I can’t imagine a more insightful and delightful conversation as I had with Mr. Sam Hill, Founder of EcomCFO, outsourced financial services for Ecommerce businesses. https://ecomcfo.co Sam is a veteran of this space and has helped dozens of brands, totalling over $150M of annual revenue, across all categories get complete mastery of their finances for far less than the cost of a dedicated, specialized ecommerce CFO. Today we dug deep on: Knowing your “Actuals” the numbers beyond revenue you NEED To know. The factors that make ecom CFOing trickier than most businesses, like reverse logistics. How to make better financial decisions not just in the face of a looming recession but making the right decisions for decades to come. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re clashing swords with Mini Katana’s founder Isaac Medeiros, who in just under two years has built a global media empire on TikTok and YouTube with millions of subscribers and hundreds of millions of monthly views. https://minikatana.com Oh yeah, he’s also approaching 8 figures in high-margin revenue, selling real swords, to his rapidly growing global audience without spending a penny on ads. Listen to the way of the samurai and learn: Why being banned from advertising on all platforms led Isaac into content, where his second video drove 1 sale on 1000 views, and why this formula is the basis for all his success. Why YouTube Shorts represents an asymmetrical opportunity for content creators, and how the global expansion is paving the way for Mini Katana to hit its first BILLION VIEW MONTH! Mr. Beast, Redbull, and why Isaac sees Mini Katana as a global media company first, with eCommerce as a distant second focus. I really enjoyed this one, and see it as a timely reminder that owning your audience’s attention is the most critical piece of the puzzle in 2023 and beyond… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup How did this year's BFCM stack up to our expectations as well as to last year? Team leads from Pilothouse's Meta Ads, Tik Tok Ads, and Amazon Ads join us for a roundtable discussion on: ROAS up, strong revenue on decreased spends Cost Cap and Advantage Plus dominance on Meta Why momentum matters massively with BFCM Work with Pilothouse? ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; I’m Eric Dyck Today we’re getting cozy with Yuki Kinoshita, the creator, and co-founder of Plufl, the dog bed for humans… Have you ever just looked at your dog snuggled up in its bed and thought…that should be me!? Yuki did, since then they’ve done 7 figures in presales, 11xed Kickstarter Goal by raising $290,000 USD in 30 days,  garnered 20M Views & 5M likes on TikTok, and had their product featured on the Tonight Show, Good Morning America, the New York Post, Fox News, the Dodo, and many more https://Plufl.com You’ll hear Yuki’s recipe for building in public and how it’s resulted in 7 figures without ads and before shipping a product. Along with Yuki’s Shark Tank Experience, how he’s leveraging it after the fact, and why Kevin O’Leary might just be the nicest shark? This podcast is a reminder that you don’t always have to let sleeping dogs lay…sometimes you have to steal their bed…. On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It’s All Killer No Filler, the DTC Podcast and it’s BLACK FRIDAY! In honor of the most important day on our listener’s calendar’s we’re rewarding the DTC Audience with an absolute MASTERCLASS presentation by Clifford from Pilothouse’s Amazon growth team. Just work with Pilothouse already: https://pilothouse.co  😃 You’ve heard Clifford on the podcast, you know he’s a beast. At our live Mastermind event in Victoria, we turned Clifford loose for an hour and asked him to lay out all of his best learnings for Amazon growth. If you’re a brand, listen to this, and start making a list of things to ask your Agency to see if they’re thinking about Amazon performance like this. Happy Black Friday and on with the show… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re transacting with Harry Hothi, Senior Product Marketing Manager at Wealthsimple, one of Canada’s largest and fastest growing investment management software tools with over $18B in funds under management. Harry’s job is to onboard and educate new clients, introducing them to products like crypto trading, and more, to increase engagement and improve LTV. With the bear market in full swing we’ll talk about the biggest risks and opportunities for products like Wealthsimple, including multi-touch marketing for high education products Finding the messaging that resonates with financial services brands Growth strategy in times of upheaval…. Batten down the hatches and on with the show…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Abandon coupons for content in your Abandon Cart Flows and watch your revenue soar The inspiration for this episode is from Eli Weiss' (CX Expert and eminent statistician*) recent tweet about how all brands have abandon cart email sequence, but most of them are just canned responses and blanket coupons that rarely work well. This All Killer No Filler Podcast with Pilothouse features email and creative luminaries Jordan and Alex is all about how to think about your abandon cart issues from a strategic, technical, and creative perspective. Or just get Pilothouse to do it ➝ https://pilothouse.co Rules: These must be configured properly to ensure there isn't spammy chaos. Each of these four stages is a unique flow with rules that help someone progress down to the next layer, but don't push them back up. Effort: There is nothing worth having that does not require sacrifice. Great care and effort must be put into these emails. They are your most important emails. Unlike campaigns, improvements made to these emails are long-lasting. Message: Each stage has a unique value proposition you should convey to the subscriber, starting at the subject line. Rather than saying "You've got great taste", say "We've selected products just for you" (Recommendations). Rather than saying "We saw you looking" say "Products trending right now" (Social proof). Rather than saying "You've left something in your cart", say "You've left youthful beauty in your cart" (Aspirational), or "10,000 customers served | Finish your purchase" (Security). Design: These should be your most beautiful messages. Quality of digital assets infers quality of products. This is the moment users decide to pull out their wallets, show them you're worth spending big. Results: We replace coupons with content and results improve. CTRs are between 5% and 20%, depending on the stage. These emails approximately triple revenue from reactivation campaigns to stale addresses by supporting a users reintroduction to the brand catalogue. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re reading into the surprisingly lucrative children’s book industry with Puppy Dogs and Ice Cream founder and CEO Jason Kutasi. Jason, who built a massive performance agency, quickly realized that agency life can mean a lot of cash, but often means you’re not building long term assets, before building his 8 figure children’s book empire. Gather ‘round and listen to what happens when a next level performance marketer disrupts the oldest ecommerce business in the world. Hear why “channel conflict” massively ties the hands of Big Book Publishers, and why it means they’re not coming to buy Puppy Dogs and Ice Cream despite its scale and profitability. Why Jason built his own attribution software, and how it’s allowed him to scale. How Jason uses ads to performance test his book’s covers, and researches his audience to make sure they only release hits. Are you all tucked in? Let’s begin…Once upon a time there was a direct response marketer named on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re releasing a Google Ad Masterclass from Day three at our C-Suite Mastermind event, with Pilothouse’s Paid Search Technical Lead Richard, who manages and guides 11 buyers, responsible for over $21 M in ad spend last year on Google Ads.  The insights are fast and furious, as Richard walks you through his best practices for Google’s full suite of tools, focusing specifically on.  Why Google Analytics 4 with server-to-server tracking is a game changer and the 3rd party tool you need to get it synced asap Why you need to be using Performance Max campaigns across search and shopping Along with how and when to bid on CPM, CPC, CPV to fill your funnel with cheaper consideration consumers  Get your notepad out, and bookmark this pod, send it to your agency, call you mother…Richard’s giving out all his best Google secrets, so don’t miss a minute. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck, today we’re under the influence of Aleks Chojnacka from Magic Links, the global leader in social commerce for YouTube, Instagram and TikTok video influencers. https://magiclinks.com Aleks is an encyclopedia of knowledge and insights about influencer marketing and this one went deep on: Why a great influencer program is more than just incredible conversion rates (the halo effect) Why LIVE Shopping is tsunami of opportunity for brands and creators alike Owned vs rented space, and the one factor that’s more important than follower count, or engagement rates when choosing influencers to work with… Stick around until the end to hear a great answer to the $50k question that lays out what a starter Q4 influencer campaign would look like…. On with the show! https://magiclinks.com https://www.linkedin.com/in/aleksandrachojnacka/ Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re loading up on lead-edge retention and segmentation tricks and treats with returning guest, Troy Petrunoff from Every Man Jack, a clean ingredient self care brand for men we chatted with last year. https://everymanjack.com At that time Every Man Jack was moving off of Magento into the green fields of Shopify, so it was great to catch up on the benefits of the switch and a bunch of other high value retention goodies including… Why it makes sense to segment q4 gift buyers from your core consumable product users (And how to do it simply) Using gift cards to delight your most valuable customers and low friction ways to convert the coldest parts of your list.. As well as Gamified Sales and why your next sale should probably by a Boogo The value troy brings here is just spooky, so don’t ghost… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Pilothouse Socials media buying and creative teams to discuss how it's impossible to overstate how important creative is, when it comes to combatting platform data loss, with the goal of profitably scaling your campaigns. Crush Creative and defang data loss with Pilothouse ➝ https://pilothouse.co Listen in and learn The Golden Triangle method of triangulating in on social video ad performance on Meta and TikTok The skills that separate great media buyers from great creatives The two creative templates dominating social video ads for Pilothouse and DTC Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re talking with Caroline Homlish, SVP at Supergoop and Heather Doughtery VP Customer success at Lexer about maximizing the value of your customer data. https://supergoop.com https://lexer.io Supergoop is a leader in the SPF category and is scaling it’s 40+ item product catalog across both DTC and Retail. That’s where Lexer comes in, helping Caroline identify and scale the most profitable customer journeys across Supergoop’s many touch points. In this podcast you’ll hear all about Supergoop’s use of zero, first, and third party data, including an interesting piece about finding your most affluent customers with experian data, that is super relevant ahead of a perpetually looming recession. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re finding a new spring in our step with VKTRY Gear’s Drew Arciuolo. https://vktrygear.com Drew’s father invented the VKTRY Insole, the First Carbon Fiber Performance Insoles, the only true, energy-returning insoles and since Drew joined the family business as Director of Marketing and has overseen massive growth (in revenue, profit, and vertical leap). This podcast shows us the path to VKTRY and catches us up on Drew’s biggest takeaways from C-Suite Mastermind that he’s already implementing. You’ll hear; Why you’ve probably seen VKTRY’s Viral Insole video, but didn’t know it was them How Drew’s thinking about reaching the mothers of athletes with Ryan McKenzie’s concept of the child to parent customer lifecycle - spicy How Vessi’s Tony Yu’s concept of saturation and triggers have changed his paid social strategy Hope you enjoy, on with the show! Want to see the full C-Suite Mastermind Replay and get evergreen insights to grow your business? https://www.directtoconsumer.co/c-suite-mastermind-replays Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're talking with Rob and Clifford from the Pilothouse Amazon team about Why it might make sense even if you're earning as little as $15K per month Red flags and green flags when it comes to knowing if your agency is any good What it looks like team-wise to collaborate with Pilothouse Amazon Take flight with us ➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re synergizing with Bryan Alston, Co-Founder and CMO of Greater Than and proud member of very first C-Suite Mastermind Cohort. https://drinkgt.com Greater Than was a struggling Performance Hydration brand, until they met Bryan, who helped them uncover the most passionate part of their audience, lactating mothers. Since then they’ve scaled to $7 Million with eyes, and realistic plans on $75 Million in the next three years After meeting, i’ll tell you one thing: Don’t bet against Bryan In this podcast you’ll hear: Why brand matters less than you think, when you have ultimate product market fit and organic community Byan’s plan to train his best customers to be viral Social Media celebs Why iOS14 was good for DTC! Pour yourself a tall glass of whatever Bryan’s drinking and get ready to get Greater Than by the end of this podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including Rising costs and click through rates (and why CTR increases mean worse audience targeting) Why Scrappy Creative is still the undisputed king of performance growth Why brands are using third party brands to increase their scale, and why some brands are spending the majority of their ad spend through them!) Work with Pilothouse  ➝ https://pilothouse.co Pre-Order the C-Suite Mastermind - ➝ https://www.directtoconsumer.co/c-suite-mastermind-replays Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting controversial with Constantine Yurevich, Founder, CEO, and Chief Hot Taker of SegmentStream, a conversion modeling platform used by companies like L’oreal, OMD, and KitchenAid aims to circumvent the fractured, multi-device customer experience that makes attribution a fool’s errand, through the use of Machine learning that analyzes your website traffic, to predict the conversion value of each visitor in real-time. https://segmentstream.com Constantine declares that attribution is well and truly dead, so instead of trying to Frankenstein a corpse, why not use AI to short-circuit the whole process? Get ready to shift your paradigm; on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’ve got a skin deep conversation that’s sure to leave a mark with UK tattoo after-care, brand Stories and Ink. Did you know that 1 in 3 uk adults has a tattoo? How about 1 in 5 Americans. Tattoo after-care is a booming and always expanding industry and founder/ ceo Stu Jolley is taking  full advantage. https://storiesandink.com Join Stu and Nathan Thompson, Ink and Stories Growth marketing lead as we examine their interesting growth strategies like: Investing in SEO, and Nathan’s Content Process Going deep on content and artist collabs Investing in training creators to become TikTok Famous And Lots more…if you check us out on YouTube, you’ll even see Stu’s most embarrassing Tattoo and my mustache… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, I'm Eric, and today we're checking in with one of the most innovative teams at Pilothouse that we don't feature that often, and that's Jacob in the Pilot Program. The Pilot Program is for advertisers who've got product market fit, but are torn between wearing many hats and doing everything themselves, and hiring an agency. You'll hear all about some Pilot Program successes, Jacob's basic playbook for iterating to find traction on Meta, as well as the jack-of-all-trades style marketers that he's got on his team, and why that leads to more nimble iteration, which leads to success. If the Pilot Program sounds like a fit, make sure to go to https://pilothouse.co and get in touch. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I’m Eric Dyck. Today we’re fuelling up with Ben Bokaie, Head of Performance Marketing at Huel, the world’s number 1 nutritionally complete, fully sustainable, line of meal powders, shakes, bars and more, that’s soared to nine-figure revenues on the back of great product, slick branding, and hardcore performance marketing, authored in no small part by our guest today Ben Bokaie https://huel.com Listen and you’ll learn: Why category creation is a cheat code for CPG brands How Ben’s built an in-house creative hub in an all out commitment to finding winning ads As well as a deep dive int Huel’s international expansion strategy Better huel up for this one, on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast. Today we're diving deep into email content with Cam and Alex. We start by harkening back to our last podcast with JoGo from Pilothouse email, where he laid out this handy guide for the emails you need to send this BFCM. Offer 1- VIP - Get first pick (no exclusions, engaged in last list) Offer 1 - Product feature (whole list) Offer 1- Product feature (engaged audience) Offer 1 - “Perfect together” - paired products Offer 2 - “Bestseller” (whole list) Offer 2 - “Bestseller” (engaged list) Offer 3 - Cyber Monday Closing - 70% off everything This podcast features commentary on best practices when it comes to email design, offer design, and emotive copywriting. Work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. Today we’re closing the loop on returns with President of Loop, Aaron Schwartz. https://loopreturns.com In the Apparel space, returns AVERAGE 38%, which makes me think I’m keeping way too many things. Aaron joins DTC to discuss how you can help turn at least 30% of those returns into exchanges that extend and increase LTV. Loop is the leading platform that turns returns into exchanges for some of the world’s biggest and fastest-growing DTC brands. You’ll hear: How the returns ecosystem is broken The impact that seamless returns have on LTV The steps every brand can take to transform 30% of your returns into exchanges Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck Today we’re spinning a yarn with Canada’s Top Sock Maker, CEO and Founder Rob Fraser from Outway Socks https://Outway.com Rob’s sock-strapped Outway to 8 figure sales, innovating his business model to reap maximum cashflow, investing heavily into affiliate sales, and overcoming an unwanted rebrand, and coming out on the other end stronger. You can catch Rob at C-Suite Mastermind, but for now, I hope you enjoy is this value-packed conversation with Rob Fraser from Outway Socks. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're joined by Rob and Clifford from Pilothouse's Amazon squad to discuss the number one factor determining your Amazon success as a DTC brand - RELEVANCE. You'll hear how to build relevance and even a little about how to hack it. You'll also learn what not to do directly from two gentlemen who've been farming the Amazon bumper crop for years. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're spilling the subscription tea with Luke Retterath, Vice President Marketing at Recharge and Tracy Julien, VP Marketing at Tea Drops. https://MyTeaDrop.com https://rechargepayments.com/ Tea Drops are organic shaped teas that dissolve in your cup, disrupting the $200+ Billion, millennia old tea business. Listen to this double VP Podcast where we dive deep on the critical factors that make or break DTC Subscription programs, learn why customization is key to customer empowerment, and discover the two hacks that Recharge sees brands use to increase first time purchase to subscriber conversion rate by 50%. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re reconnecting with ecommerce Icon, and friend of the show, Josh Elizetxe, the force of nature behind Snow Oral Care. We’re checking back in on post-engagement work life balance How he’s driven Snow to #3 on the list of biggest DTC Brands (behind only shein and FashionNova) And ultimately why the whole DTC Audience should be thinking in Billions rather than in Millions in 2022 Josh is always amazing to catch up with, I hope you like it too. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler the DTC Podcast. Continuing our theme of BFCM/Q4 prep, this week with the focus being on TikTok Put yourself in the seat of a marketing team, preparing for Q4, thinking about what the hell they need to do on TikTok to create profitable returns at scale Why you need to innovate during Q4 and what that means How to walk the wacky, weird line Why you need a longer runway this year How to use Dark Posting and Display Cards in your Ads to Halve your CPA Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting to the core of customer retention with, Hannah Sinclair - Director of Retention Marketing at Steve Madden and Sarah Cascone - VP Marketing at Bluecore. Turn your customer data in to more revenue with Bluecore ➝ https://bluecore.com We all know Steve Madden as the billion dollar retail footwear giant, but what’s more noteworthy are there incredible strides on the digital side of things. That’s where retention director Hannah, and Blue Core come in. Bluecore is a retail marketing technology platform that enables marketers to quickly turn data into revenue-generating campaigns This podcast is all about meeting your customers where they are at, and the technology you can use to do it AT Steve Madden Scale. On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty, This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there. We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate The CX scores that Eli’s most proud of, and why pizzaz and personality lead the way on his team We play incrementality and attribution bingo, discuss the anatomy of Hero’s amazing 600M acquisition and learn how coming on the DTC Podcast pretty much guarantees a promotion This one was a lot of fun…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler, the DTC Podcast. Today we're checking in on the Pilothouse Google team as they gear up for Q4 across dozens of clients. You'll learn about https://getelevar.com/, the bolt on solution that helps you set up GA4 in minutes for Shopify users, as well as an update on PMax for Q4, and why it's smart to set your promos based on your Google plans, vs any other platform. Work with Pilothouse's Google Team ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I’m Eric Dyck, Today we’re taking a rip around the DTC Dancefloor with Benjamin Smith, CEO and Founder of Disco simplified skin care for men. https://letsdisco.com Learn all about Benjamin’s biggest levers for growth including How to build and optimize a winning landing page How to find your “hero” offer and how to support it with ads Why raising prices might just be the easiest way to improve your bottom line Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Ashley Gonzales from Songfinch, with John, Braydon, and Dan from team Pilothouse to discover the secret to Songfinch's massive growth. You'll learn about: Creative velocity at this scale and our formula for "reveals" Scaling strategies working best right now for FB Ads Inc5000 recognition and what it means to the team Work with Pilothouse ➝ https://pilothouse.co Sing with Songfinch ➝ https://songfinch.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re jumping in for a double dutch with returning guests Srdjan Popovic, CMO of Crossrope. https://crossrope.com We last checked in with Srdj in Oct of 2020 at the beginning of the pandemic induced ecommerce and at home fitness craze that absolutely skyrocketed CrossRope’s growth. This podcast dials in on Crossrope’s post-pandemic growth trajectory and a few of the hard lessons srdj learned during the market contraction since. You’ll learn all about CrossRope’s 3 layered system for Influencer Marketing and how you can start to apply it to your brand to find a never ending stream of winning creative options. As well as a run down of the indispensable tools that Srdjan has been using to stabilize growth in this “new normal” Hope you enjoy it, on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we begin our 2022 Q4 Preparation Series with Pilothouse's Paid Social team, including Nate, Jacob, and Cam. This is the first of a multipart series we're planning to help our listeners make q4 2022 the best ever. Listen to this one and you'll learn: Why you should never use lead objectives when list building How to leverage product launches all year long to power product specific, high converting lists Why you need to plan a giveaway and how to maximize it and Lots more Stay tuned for more paid social tips for Q4, plus Email, Amazon, and Google Suite advice in the coming weeks. Work with Pilothouse for Q4 2022 ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're chatting with John Chan from Tresl.co and Tran Wu, VP of Marketing and Ecommerce from True Botanicals. Today's talk is all about the democratization of data and Tresl's value proposition of helping DTC brands uncover more CLV and profitability by helping them ask questions, and tell stories with their data across all channels. Get started with Segments ➝ https://apps.shopify.com/segments Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast welcomes back Sean McGinnis, President and Integrator at Kuru footwear, stylish shoes for people with foot pain https://kurufootwear.com When I first met Sean at the start of the 2022 on episode 180 he was in the middle of re-architecting Kuru’s site architecture and CX to capture and convert problem aware customers through mostly search and organic traffic. At that time he was skeptical that paid social could be an effective channel but was keen to figure it out. Next thing I hear, Kuru’s scaled paid social 350% with realistic plans for that to be 300% by the end of the year. The secret? Figuring out their attribution, and finding the spot between the floor of google analytics and the ceiling of on platform conversion data. Listen and learn Sean’s key findings about the value of impression attribution, the surprising speed of Meta customers’ conversion cycle, and hear Sean’s plans for a Kuru Catalog drop. You’ll wanna listen to this one until the end… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today like a hot rock, Jordan G from Pilothouse dropped into the AKNF Studio to discuss the critical topic of email deliverability as well as laying out his exact 9 email, multi-offer email sequence for Black Friday. You'll learn: How to monitor your deliverability and why lots of brands' emails never reach the inbox Why you shouldn't send two days in a row without cannibalizing your clicks How to use exclusions on your campaigns to make sure you're sending Gmail the right deliverability signals Sound too complex? Just work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rockerbox's Founder and CEO, Ron Jacobson. For the free DTC Benchmark report on which channels are growing fastest across hundreds of brands (and lots more) go to https://rockerbox.com/free) Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Get the free Rockerbox report ➝ https://rockerbox.com/free Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're revisiting one of our favorite brands, Blume, this time chatting with Taran Ghatrora (Bunny's Sister) and catching up on their incredible growth. Catch Taran at C-Suite Mastermind in Victoria BC, Sept 21-23 https://directtoconsumer.co/c-suite-mastermind Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler with Dave, Nate, and Cam from Pilothouse, parachuting in to get us HYPED and strategically prepared to have the best q4 EVER. You'll hear: Why q4 is the most critical sales driving activity you'll have all year Timelines for what you need to have done by when How to set yourself up for true velocity when it comes time to flip the q4 switch Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re coming at you with something a little different. Instead of A DTC brand, today we caught up with content creator extraordinaire Justin Tse. Justin began reviewing tech ten years ago and has since grown to almost 800k subscribers on YouTube, and has evolved his content to focus on at-home office setups as well as unique renovations and more. This podcast is a deep dive into what it takes to be a high-end content creator, and an opportunity for DTC brands to get inside the head of the kind of content creator/ influencer that you’d dream to work with. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rob and Clifford from Pilothouse's Amazon team. Work with Pilothouse Amazon ➝ https://pilothouse.co In light of the news that Amazon's Ad Platform outgrew both Meta and TikTok's platform in Q2, the Pilothouse team is EXCITED that Amazon is finally adding some analytical tools, starting with their exposing of search query data. Hear how to use this data to get smarter with your Amazon Ads campaign, and catch up with Bezos on his Roomba world takeover plan. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re fully geeking out on subscription technology, with Vino Jeyapalan, CEO and cofounder of Kabo a fresh dog food subscription business started in 2019 that has optimized incredible 25 month LTV in partnership with Chargebee. Sr. Director of Product Management Prittam Bagani from Chargebee also joins to talk about the future of API driven subscription commerce. Talk to Chargebee: ➝ https://chargebee.com Fresh Dog Food Delivered ➝ https://kabo.co You’ll hear about Kabo’s development from a limited sku starter subscription program, all the way to an upsell, multi-variable masterpiece, and get a good idea of how you can get started with subscription as well. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. After speaking to Sean Frank a month ago, I had to get him to come to Victoria for our Q4 prep mastermind in Victoria BC. Join us! [Free C-Suite Mentor Preview] https://directtoconsumer.co/c-suite-mastermind Sean has an obsessed, educated perspective on the DTC space and this podcast is just a preview of what you'll get from hanging out with him for 3 days in victoria. You'll hear: Why Ridge Wallet's Sean Frank is Long on Meta, Short on Shopify Resetting the influencer market Reading the Meta's Q2 Tea Leaves The value of community in the DTC Space https://directtoconsumer.co/c-suite-mastermind Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler edition of the DTC Podcast. Today we're diving back into Scale School to share a module 5, all about how to build and grow a powerhouse media buying team. We got the Pilothouse founders to open up about the key lessons they've learned building a 100 person media buying team across all ad platforms and disciplines. Here is the video files (strip audio) https://drive.google.com/drive/folders/1QLR5yxwGiWsbpJv6WGMAKbqFVgJ1fol9?usp=sharing Intro shared in Podcast channel on slack Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we've got an absolute masterclass on successful subscription programs with Rashad Hossain Founder & CEO at RYZE Superfoods, and Dileepan Siva, Founder & CEO at Upscribe. Rashad is an unabashed fan of what Dileepan has built with Upscribe and considers his subscription platform to be light years ahead of a lot of the big players when it comes to flexibility and overall retention. Get on Upscribe ➝ https://upscribe.io Wean off the bean ➝ https://ryzesuperfoods.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In today's BONUS cast we're catching up with CMO and Co-founder of Tru Earth and friend of the DTC Podcast, Ryan McKenzie. Ryan has agreed to join us at C-Suite Mastermind for DTC Founders and Execs in Victoria BC, Sept 21-23 as a growth mentor to our attendees See you at C-Suite: https://directtoconsumer.co/c-suite-mastermind (limited seats available) Subscribe to Ryan's YouTube Channel! https://www.youtube.com/watch?v=NKam1y1lCT8 Today's podcast a sampling of the material Ryan will be covering at C-Suite, including: How to hack density with ads and retail How to approach a downturn in CPG What's old is new again Things to split test on your PDP You'll also hear a breakdown of Ryan's history with attending masterminds and what you can expect to get out of C-Suite Mastermind, Victoria BC, Sept 21-23 https://directtoconsumer.co/c-suite-mastermind (limited seats available) Stay tuned for more podcasts with C-Suite mentors like Sean Frank, Elliot Roazen and Taran Ghatrora! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler! The title of this podcast is cheeky, considering that Saul's (Head of Google Ads Services at Pilothouse) main message for advertisers considering PMax campaigns is to be cautiously optimistic, while still keeping a firm hand on all the variables. You'll learn: What is a Pmax Campaign? Will PMax Campaigns eat into my existing keyword campaigns Are media buyers out of job with PMax?  What to make of Google's Q2 results Work with Pilothouse Google ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Welcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer, where we look at the biggest opportunities and risks that will shape and disrupt the future of the market. This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content. This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and future of machine learning and AI in marketing. Subscribe to DTC ➝ https://directtoconsumer.co Subscribe to the Lazy Marketer ➝ https://thelazymarketer.com/newsletter Learn More about Black Crow AI ➝ https://BlackCrow.ai Richard has been working with AI for over a decade, cutting his teeth as an executive at Travelocity and building Black Crow AI to bring enterprise-level AI and Machine Learning to any DTC brand keen on massively improving the efficiency of its ad spend and overall marketing approach.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, I'm Eric Dyck. Today we're diving deep into the world of back-end fulfillment and warehouse operations for brands attempting the Drop Model. Our expert guests are founders Nell Diamond from Hill House Home and Ricky Choi from Outerspace Work with Outerspace ➝ https://outerspace.com Get a Nap Dress ➝ https://hillhousehome.com Hill House Home has been around since 2016 but really blew up when Nell created "The Nap Dress." Tune in to hear how this product skyrocketed the brand and led Hill House to need a new fulfillment partner. Ricky Choi built Outerspace from the needs of his own apparel brand and offers a much more flexible,  valuable, and granular service than a lot of back-end partners. Listen to this cast to hear: The creation of a viral product -- How a dress to nap in caught the world's attention Ins and outs of the drop model and what Nell wishes she knew before starting Outerspace's key differentiators and the new model for back-end fulfillment Work with Outerspace ➝ https://outerspace.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re diving into the cool blue ocean of FreeWater, a potentially revolutionary concept that turns bottles of water into advertising impressions, which allows CEO and Founder Josh Cliffords to offer water to the world for free. Listen as we dive into exactly how the advertising model works, along with the partnerships Josh has planned to grow free ecommerce. You’ll hear about Josh’s vision for a Free-Walmart where every product on the shelf is offered free with ads. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're back with Pilothouse co-founders Dave, Jeff and Kyle to discuss the key trends and tacks we're seeing and taking to prepare our clients and brands to thrive in a potential downturn. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen. Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills. This podcast is a rundown of the biggest challenges wins, and insights along the way. You’ll hear about Ratio, Gen Mills keto brand group, and their hybridized retail/dtc experience The connected commerce journey and why DTC completes the picture The anatomy of a General Mills product drop for Stranger Things and Cinnamon Toast Crunch Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler! Today we're dissecting Pilothouse's Amazon Prime day and discuss our biggest wins ever on Amazon. We discuss: Spending/scaling without attribution -> knowing your numbers/history Competitors losing placements late in the day likely due to hitting budget caps Adjusting strategy for day 2 from day 1 data Work with Pilothouse Amazon➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re getting intimate with gen Z entrepreneurial icons Jake Lewin and Oliver Brocato from Tabs Chocolate, the makers of one of the most viral DTC products I’ve ever seen, growing quickly to 7 figures in its first year, without spending a dime on paid ads. Break. Bite. Bang ➝ https://tabschocolate.com By combining two of the world’s favorite things, Sex and Chocolate, Jake and Oliver created that was engineered from Day one to grow though virality. How to build a product that engineered for virality How the cheeky packaging with a few well placed emojis drives virality How to sustain virality with micro-influencers The influencer strategy that turns creators into “franchises” in a way that locks them in as distribution channels… This one blew my mind, happy to report “the kids are alright” on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer, No Filler shares the testing process by which our sister agency Pilothouse finds winning creative for paid social. This podcast is actually Module 3 of our Facebook Ads course, Scale School, released late in 2021, but even more relevant today. You can view the complete module, complete with screen shares and example creatives at https://pilothouse.co/meta. Go to the page and click the podcast button in the center of your screen!  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re diving deep with Sean Frank, the Einstein of Ecom, and the CEO of Ridge Wallet which hit $50 Million in revenue in 2020 and hasn’t slowed down. Get a Ridge Wallet ➝ https://ridgewallet.com Sean is a news junkie, and hangs out on earning calls and 10K reports just to get an edge on what’s happening in the space. This episode feature’s Sean’s hot takes on the current recession, why 2022 US looks a lot like 1980’s Japan in terms of Stagflation, What brands can do to trim costs, as well as what opportunities our listeners should be looking for in these trying times. You’ll hear The 1000 influencer launch for Father’s Day Why SPACs are shady AF and what to do about it Why Sean could care less about other wallet companies And why writing is a superpower that every CEO should have And lots more Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler on the DTC Podcast. When we first started DTC Podcast, we quickly realized we'd captured the right audience when Elliot from Unilever's Uncovery first reached out.  Since then we've stayed in close touch, and have even found a way to partner with the CPG giant, to help launch new products with their Uncovery Division, run by VP New Business Development Selina Sykes.  Today we went deep on how Unilever thinks about new business development, why they're throwing out the century-old playbook on how to launch new products, and going with a much more streamlined, iterative, and innovated process that Selina and Elliot are pioneering with help from expert vendor's like Pilothouse's Amazon team. Work with Pilothouse ➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re caffeinating with Death Wish Coffee’s Ecommerce Director Will Critcher. https://deathwishcoffee.com Death Wish Coffee is an amazing DTC brand, starting in 2012 as the world’s strongest coffee, and growing into 8 figures and massively accelerating during the pandemic when we all turned to the bean to keep us going. Will is a performance marketing veteran, so this podcast is filled with usable advice like: How team alignment on the retail side of the business has created a halo effect in the DTC world The Superbowl ad experience, and what it did for DeathWish Why their super-premium designation and tagline “the strongest coffee in the world” has been essential to their growth How the addition of a quick shop has exponentially increased the size and rate of their add-to carts And why Will would direct our $50K grant to a Pornhub test… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking. Work with Pilothouse ➝ https://pilothouse.co We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior. This podcast features Saul from Pilothouse Google as well as Taylor from Pilothouse's Meta Ads team discussing each of the platform's wins and failures when it comes to the evolving privacy landscape! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast…today we’re talking with Erica Werber, founder and CEO of Literie candle which aims to capture the unique olfactory experiences of New York City in candle form. Today’s podcast has notes of fresh cut grass and includes: How New York’s bad smell became a business changing PR hit How to actually capture and reproduce, the smell Hot roasted nuts, and a house in the hamptons, and the US Open. Literie’s Tik Tok strategy, and why Erica shifted away from Google Ads entirely Erica’s biggest mistake – going cheap on labels, and what she learned from it. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler episode of the DTC Podcast covers all the steps you need to take to get your brand launched on TikTok Ads. Get your first 30 days on TikTok covered by Pilothouse (plus a super secret special offer) ➝ https://pilothouse.co/contact-us The first 30 days are very important. We have launched brand after brand to get a feeling for how to start on platform. We have also had the pleasure of meeting with our TikTok reps here in Canada, and developing a good launch strategy together. So when we make these suggestions, it's backed by hundreds of thousands in first month ad spend, our experience, and corroborated by TikTok themselves. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Today we’re rolling with Lizzie Chapman, VP of Partnerships at Adroll. Get started with Adroll ➝ https://adroll.com Today’s cast is a deep dive into the coming third-party cookie-pocalypse in 2023 when Chrome has promised to fully end all 3rd party cookies for tracking. What exactly is a cookie, and what happens when they go away? A review of what Google is doing to replace cookies for audience targeting and retargeting How Adroll’s email tool allows for massive gains in conversion rate I’m feeling hungry already, on with the show…. Get started with Adroll ➝ https://adroll.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re diving in with Danielle Gronich and Kayleigh Cristina, the co-founding duo of fast growing skincare brand ClearStem. https://clearstemskincare.com Clearstem is a next generation solution for Acne, who’s purpose is best summarized by their tag line: Anti-Acne products age you Anti-Aging products cause acne That's why we created CLEARSTEM After personally helping thousands of customers with their skin health through their products, education, and community, Clearstem has built a strong organic base that’s making their products fly off the shelves, currently growing 20-30% month over month in 2022. Today’s podcast features What a stemcell is, and why South Park got it wrong Why doing things that don’t scale in the beginning makes scaling much easier later Why podcast appearances are the highest leverage part of Clearstem’s marketing plan Why you probably shouldn’t switch to woocommerce if you’re a DTC brand Hope you enjoy, on with the show…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck For today’s All Killer No Filler edition, we’re serving up a TikTok exclusive. One of the highlights of our Vancouver Live event in May, was that TikTok’s Brand Partnership Manager and her team flew out from Toronto to rub elbows and speak at the event. Work with Pilothouse➝ https://pilothouse.co Meet Andrea Di Domizio, from TikTok. In this short, but super informative presentation, Andrea lays out exactly what it is, that makes TikTok such a unique opportunity for marketers and provides some very interesting data regarding the Halo effect that TikTok has on all your other marketing efforts. With over a billion monthly active users consuming a feature length movie’s worth of content every day, this talk should get your FIRED up for the TikTok opportunity. Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Tech Stack edition, where today I’m over the rainbow excited to talk with the Ecommerce Director of one of my favorite apparel brands, Aviator Nation. Build your app ➝ https://tapcart.com/dtcpod Join the nation ➝ https://aviatornation.com High quality garments, sun soaked in California nostalgia that help you feel like a rockstar every time you put on a hoodie. Curtis Ulrich has been part Aviator Nation since he started slinging hoodies at their first retail outlet 7 years ago. Flash forward to today they have over 100 retail locations and he’s overseeing a $100M channel. After a loungewear boom in the pandemic, Curtis has been focused on retaining as many customers for the long term. This is what let him to building an app and that’s where Eric Netsch comes in CEO and founder of Tapcart, and a massive resource for what brands are doing well on apps (as well as a hoodie wearing member of the aviator nation). In this colorful conversation you’ll hear all about How apps bridge the gap between retail and ecommerce The exact set up aviator nation uses to drive 12% of ecommerce sales through their app How the cost per install economy works for shopping apps The power of the push notification (and why Curtis prefers push to SMS) How Aviator Nation retains its startup feel as a 9 figure business Get ready to tap that app, on with the show… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re getting Greasy with Connor Meakin from Bluebird provisions diving deep on the SEO strategy he’s used to scale to over 50K monthly unique visitors over the past two years. https://bluebirdprovisions.co This episode contains Connors’ SEO Playbook, including his skyscraper strategy,  as well as several high value, slightly greasy, tactics for increasing page rank, backlinks and domain authority that not a lot of people know about. We know that in today’s traffic environment, a healthy base of organic visitors is essential, so make sure to listen to this one to the end… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler podcast drills in on the TRUE value of Amazon as a channel, with Rob and Clifford from the Pilothouse Amazon Team. Work with Pilothouse ➝ https://Pilothouse.co This podcast covers: The value of Amazon as a channel Capturing ‘problem aware’ BOF traffic Capture Brand Aware customers already shopping on Amazon What brands get wrong When is Amazon not the right fit Creating a market vs capturing existing demand Work with Pilothouse ➝ https://Pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Tech Stack edition, I’m Eric Dyck Today we’re going deep with Richard Harris, CEO and founder of Black Crow AI, a machine learning platform that predicts every visitor’s likelihood to buy, in real time as they shop. https://blackcrow.ai Richard has been building business intelligence and working with AI for close to a decade and is a treasure trove of information about this wildly interesting topic. This interview focuses on the insane value of the first party data you generate with every site visitor. The best steps to take once you’ve predicted the value of a user. Why machine learning algorithms are self sharpening. Why you should default to “just go broad” with your Facebook Ads. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Noahome.com Today we're chatting with Noa Home Furnishings founder Jeremy Kopek about his company's incredible growth journey, that started with a $50K investment, a completely soiled pallet, a clever international strategy, and a burning desire to re-invent how furniture is sold online. Listen to this podcast to learn: Why starting in international markets can be your best play (think 60% lower cpms for starters) How Jeremy managed to scale to $20 Million with only 5 employees How to create GREAT unit economics for furniture Why a custom-built ERP has made all the difference for Noa's ability to maintain 4x ROAS on ads. how virtual consultations are the cherry on top of Noa's conversion funnel Get Comfortable, and settle in for a great episode. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on Part two of our Pilothouse Audit Series we cover the final section of the Audit offering: Customer Experience. Ready for your Pilothouse Audit? ➝ https://pilothouse.co Kyle, Liam, and Nate provide tactical advice about funnel congruency, offer construction, presell page strategy and lots more in this value packed episode that covers: What is CRO? Bottleneck Mapping & Flow Optimizations Prospecting & Retargeting Landing Pages Offer Composition & Product Positioning Cart Experience & Upsells Page Speed LTV & Subscriptions Must-use Page Templates Calendars & Planning High-level Strategy Execution Strategy: Early Access, Sale & Last Chance Discounting Opportunities Launching Products and more Want Pilothouse to roast your funnel, and produce a 50+ page tactical document that will help you fix it? Reach out and say hi: https://pilothouse.co/contact-us Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to a VERY special edition of the DTC Podcast, I’m Eric Dyck Today you’re invited to listen in on the panel we hosted last week in Vancouver, BC, where we packed in 150 of the west coast’s top DTC entrepreneurs and marketers for a live podcast and some facetime with with their local peers. We wanted to know if the world was ready for Real Live Events, and our hypothesis was glowingly confirmed with what turned out to be a really magical event. More on the future of DTC events soon… The panel gathered leaders from diverse sectors of the ecom spectrum from Tru Earth, Duer, Blume and Monos, and Black Crow AI. Ryan McKenzie - Tru Earth Roxanne Tan - Monos Richard Harris - Black Crow AI Bunny Ghatrora - Blume Calvin Roex - Duer We focused on REAL talk about what’s working and what’s not in 2022 including: The return of Brick and Mortar Rebounding from The iOS14.5 breakup Why everyone goes broad (and why Meta likes it that way) The importance of First Party Data And where every brand should be fitting TikTok into their media mix I hope you enjoy the panel, and stay tuned for one coming to your neighborhood…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Liam who's building out Pilothouse's DTC Audit product. Get a Pilothouse Audit ➝ https://pilothouse.co/contact-us We got Liam and Evan to share the 21 points that Pilothouse looks at every time they launch client, or perform a traffic and creative audit for a brand. Listen in to hear the full structure, plus lots of best practices around Incrementality Facebook Attribution & Cross-referencing with Google Analytics UTMs audit Naming Convention Hacks Pixel & CAPI Implementation Shopify Efficiency Mapping Pilot Testing & Discovering Angles Annualized testing Strategy Audience Matrix Testing Leveraging Owned Audiences Comment Moderation Prospecting & Retargeting Ecosystem TOF/MOF/BOF Audiences & Exclusions Consolidated Scale VS. Testing Campaigns Budget Management - Vertical And Horizontal Scale Leveraging Dynamic Ads Influencer Dark Posting & Whitelisting Stay tuned for Part 2 of the Pilothouse Audit series when we discuss everything that goes into a CRO and Customer Experience Audit. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’ve got a Tech Stack episode featuring Bumpboxx and Rich Panel. Fix your customer service! ➝ https://richpanel.com Get a sweet customized boombox ➝ https://bumpboxx.com You’ll meet Christina Ebersole, Customer Service Manager from Bumpboxx and Amit RG, CEO of Richpanel to hear Bumpboxx drove $150K from customer service alone, with 20% of that coming from Self Service. This episode is a gold mine for learning best practices around customer service and for Amit’s reminder that the best customer experiences are the ones where customers get what they need without talking to anyone…and you’ll hear exactly how Christina’s set up Bumpboxx to do exactly that… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, and today we’re talking with Ash Melwani, cofounder of Obvi collagen Obvi is disrupting the nearly $10 Billion dollar collagen industry, standing apart from the competition by building a deeper connection to its customers through branding, community, and a gamified customer experience. https://myobvi.com In 2022 Obvi’s aiming to 5x its revenue from just two years earlier in 2020 and with ash leading the charge I don’t doubt they’ll get there. In today’s cast you’ll hear all about: Why you should add a Facebook group to your customer experience and exactly how to leverage it as a nucleus for your brand. How to gamify your cart experience, and why adding complimentary products beats discounting Why Ash tests 40 new pieces of creative every week on Facebook Ads to beat the iOS14.5 blues And how a set it and forget it App with TapCart  produced 10% of their 2021 revenue passively Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler DTC Podcast -- Today we're catching up with Pilothouse Facebook Ads team leads, Nate and Taylor to discuss the five copy styles they test with almost every campaign we run. Work with Pilothouse: https://www.pilothouse.co/contact-us Let us know what you think! Possible Copy Styles: Short and sweet - concise single line with your most powerful angle 3 paragraph - easy to read, can tell a story Hook + emoji list + CTA - really disruptive Long-form with testimonials - one brand we work with has seen lots of success with 3 paragraphs of benefit breakdowns and hooks and then 3 reviews underneath Question and answer - throwing yourself an alley oop pass off the backboard could be an analogy - can be incredibly punchy and impactful Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Today we’re getting in the win column with Win Brands Group Director of Retention Sophie Baer. https://winbg.com Win is an omnichannel retail platform that specializes in buying and building category-defining brands, like: Qalo, Homesick Candles, Gravity Weighted Blankets, and Love Your Melon headwear. Sophie oversees CRM management, email marketing, SMS marketing, and lead generation, and collaborates across marketing channels to focus on improving and increasing LTV, AOV, and CVR Today we dove into: Email and SMS automations and why more retention communications should be automated (but still personalized) Why Sophie’s rolling out quizzes to all Win brands (and what softwear she’s using) Building purchase history into all automations and why every brand needs a recapture sequence. Why SMS is no longer optional for DTC brands You’ll learn why Sophie is an automation overlord and what you can do to drive more second purchases than ever this year. Work with Pilothouse: https://pilothouse.co   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup   Hello and welcome to All Killer, No Filler. Today we're talking with two budding creators that we work with across multiple fronts at DTC, Pilothouse, and Helmkin about what makes great organic content, as well as advertising content. https://www.tiktok.com/@b_turner50 https://www.tiktok.com/@marinarossa_ Work with Pilothouse: https://pilothouse.co Work with Pilothouse: https://pilothouse.co   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher. You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales. Why the squeeze is on for retailers, and what you can do to make sure the cheese is worth the squeeze What ecommerce people can learn from direct marketers You may be making offers to your customers, but are you leveraging premiums and bonuses as well? How the football phone saved Sports Illustrated What the future holds for AI, and how Perry uses AI copywriting already Down the rabbit hole and through to the silver lining of the semi dismal economy we’re facing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup   Today's All Killer No Filler Podcast features Founder and CEO Julian Methot as well as Head of Ecommerce, Georges Thébault-Dagher, for Maddle Paddle Boards. Armed with incredible product design that drills in on the ideal paddle board lifestyle, Maddle has had an incredibly successful launch that combined a contest, with a VIP product launch that worked so well, Maddle hit it's April targets on April first.   Grab a maddle and start to paddle: https://maddleboards.com Work with Pilothouse: https://pilothouse.co   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast I’m Eric Dyck. Today we’re growing organically with Kevin Miller, co-founder and CEO of Gr0, a fast growing SEO company focused on help DTC Brands succeed with SEO. https://gr0.com We talked about: Not quitting SEO too early, and how to create a plan and a goal you can stick with How to approach high competition keywords, and the insane Only Fans angle Kevin’s simple three pronged approach press generated backlinks Why we don’t need to worry as much about Google organic Algo changing these days Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler! Nori is the innovative iron and steamer that's taken the fashion world by storm in just the past 11 months. Nori is iron spelled backward, but Courtney is a forward thinker when it comes to performance brand growth. https://nori.co That's why she partnered up with Angela and Pilothouse to produce a high volume of creator-focused UGC ads that Nori is using to halve their customer acquisition cost and scale to new heights on paid social. This podcast is filled with great insights on: How to disrupt a century-old product Why Nori changed to think of itself as a marketing company vs a product company How Nori uses and re-uses press in their funnel What angles are working best for fashion-focused UGC and LOTS more. Attend DTC's first ever meetup: https://learn.directtoconsumer.co/events Learn Angela's complete playbook for creating killer UGC in her Scale School unit https://learn.directtoconsumer.co/scaleschool Work with Pilothouse on UGC https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with 20-year-old marketing phenom and Co-founder of Peachy Shapewear, Corey Nicholson. We'll cover: How Corey built a 7-figure business in less than two years Simple funding options for startups No-nonsense email marketing tactics Web3 predictions, and much more. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler. Today we're talking with Pilothouse Senior Facebook Media Buyers Nate and Taylor about what's working best in the world of meta Advertising. ▪ Why you need to make a killer offer today (for Mothers) ▪ What Facebook is giving six-figure ad credits to test (FB/IG Shops and Catalogs) ▪ What grinds our gears about Meta Ad buying experience Craft your killer offer, and work with Pilothouse to scale it ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis. From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with the value she gives in this cast. We’ll cover The Buzzfeed Breakthrough, How using Editorial PR in ads can help you convert better Which affiliate technology platforms Lauren prefers to work with Why affiliate marketing works better than pay to play, for PR How to sell Condé Nast and Vogue on partnering with you How Lauren Co-founded The Quality Edit with the former Head of Growth from Ritual, and scaled to 350K monthly uniques without paying a penny on adspend Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're tackling Lead Gen for Ecom Brands, why it's so important, best practices for building "an email farm", and how to generate 100,000 leads in a week. Work with Pilothouse➝ https://pilothouse.co You'll learn the biggest mistakes that brands make with Lead Generation, why you shouldn't be obsessed with CPL (cost per lead) and how to make 2022 your best lead gen year ever. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting all soft and gooey with Joel Twyman, co-founder of TheMarshmallow.co Having experienced moderate growth in Australia throughout 2020 and 2021, Joel started dabbling with TikTok organic posts in late 2021. It took him three videos to go viral for the first time and have to date gathered over 100million video views on their content, and grown over 2000% in sales. https://themarshmallow.co CPG brands take note, this is your clarion call to start making content, showing how the sausage is made Listen to this podcast to hear the whole sticky story including: The exact TikTok formats driving millions of views and thousands of sales How to get over 100K viewers on your lives How to turn trolls into gold Why every CPG brand should experiment with slapping the marshmallow Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to All Killer No Filler. Today's episode topic came from Pilothouse senior media buyer Grayson's observation that many advertisers in the space are still using Facebook Ads on platform metrics as their primary source of truth. Work with us https://pilothouse.co This podcast covers: Why so many advertisers lean heavily on FB's on platform metrics What to use instead Why it still takes a human, and at least 5 tabs to have a clean sense of what's happing How to Geo-Test your on-platform results What third party tracking software tools we've tested and what the results are. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today’s podcast is with Bryan Holladay, who is a fractional CMO for three different home goods and apparel companies. Bryan is a long time performance marketer with a skill set on paid social that makes him dangerous, and a strategic mind for the broader picture that really sets him apart. Today we dive in on: What the day to day of a fractional CMO looks like and exactly how he integrates with the brands he works with The biggest impacts he’s had with each of his brands The biggest sea changes Bryan’s seen in the DTC Space since 2019 and what he’s done to keep his brands’ head above water. The risks of retail and marketplaces, and why the adage, if you shelve it, they will come couldn’t be further from the truth. Why Facebook and Instagram are still your best bet in paid social media marketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler podcast features Zach Volpo, Director of Marketing for Marquis (https://drinkmarquis.com), and Rob + Takai from Pilothouse Amazon. You'll hear: Zach's biggest learnings, and headaches when it comes to scaling a beverage How BOGO gets us the velocity we crave The benefits of the rebrand to the Amazon ecosystem Why responsible caffeination is sweeping the nation Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market. https://gainful.com This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing. You’ll hear: Why you can only buy Gainful by taking their quiz what most brands get wrong about personalization The quiz that launched a million dynamic messages The true value of a Y-Combinator Experience Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Rob and Clifford from Pilothouse recently attended a large Amazon vendor show, and the word everyone kept bringing up was efficiency. Everyone's looking for their Amazon Ad Spend to be more efficient. This podcast explains how to achieve Amazon Ads efficiency this through deep product listing segmentation: Work with Pilothouse Amazon ➝ https://pilothouse.co As Clifford details: Recently we've been REALLY segmenting keywords hard - we used to mention this as something to do for Sponsored Brand, but we're leaning into it for Sponsored Products as well. I'll lean into the classic example. Let's say we're Nike - selling a new, red and white basketball shoe.Our approach a year ago for sponsored products would have been something along the lines of: Build a generic keyword campaign ('basketball shoes') Build a competitor keyword campaign ('adidas basketball shoes') Build a competitor ASIN campaign Build a branded keyword campaign Build a branded asin campaign If there was some obvious segmentation we may do some ad groups within those campaigns. But we've now evolved that strategy to segment... everything. Instead of a branded keyword campaign - we'd have: Branded generic keywords ("Nike") Branded generic shoe keywords ("Nike shoes") Branded Nike basketball shoe keywords ("Nike basketball shoes") Branded Nike high-top shoe keywords ("Nike high-tops") Branded Nike Color keywords ("Red Nikes") Branded Nike Material keywords ("Polymer Rubber Nikes") So then the next question is... why? Why put in all this effort and time to segment them? 1st is efficiency - customers shopping for "Nike" aren't as interested in these shoes as a customer shopping for "Nike basketball shoes" - so we'll likely have different efficiency targets for these campaigns, and, thus, move bids differently depending on that. 2nd is for general brand knowledge/data cleanliness - it would be a pain to look inside different campaigns and pull out what keywords are performing and whatnot. This way, it can be seen at a glance really quickly. 3rd is something we came to learn over time - that campaigns with too many keywords, just seem not to perform as well (roughly 50-60+), so limiting it seems to help with delivery. There's a few more reasons, like difference is placement percentages, different negative keywords, etc. So - that's just the branded keywords - we'd do similar segmentation for all the generic keywords, competitor keywords, competitor ASINs, etc. And we'd build that entire suite of campaigns out for each individual product - and also for each ad type (Sponsored Product, Sponsored Brand to Store, Sponsored Brand Video, and Sponsored Display) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re throwing down with Director of Ecommerce for Jones Road Beauty, Cody Plofker. https://jonesroadbeauty.com/ When makeup icon Bobbi Brown sold namesake cosmetic company to Este Lauder she quickly realized she didn’t want to work for a billion dollar conglomerate. Soon after she started Jones Road Beauty with the idea that less is more, capitalizing on more naturalistic trends in beauty. She quickly brought on Cody, who happens to be her son, and he’s helped drive incredible 8 figure growth in just over two years. This one is just filled with value…you’ll hear: Cody’s pivot from physical therapist to online marketer and what it’s like to work for your celebrity mom Why people are STILL underestimating the TikTok organic opportunity and Exactly how Jones Road Beaty went Viral Attacking the trend of contouring How TikTok compares to Facebook Ads at massive scale, and what creatives work where How Cody structures is Facebook Ads campaigns for maximum simplicity How to make a killer quiz, and exactly what to do with that Zero party data after Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric as he chats with Spencer and Nikita from Pilothouse about the process they're using to scale clients on TikTok Ads.  TikTok has announced their plans to double their TikTok ads business in 2022, so let's focus on what Pilothouse is doing to help them hit this goal  😀 Listen to the podcast for full details, but here in all it's glory is the TikTok Creative Flywheel that Pilothouse is using to improve on Black Friday numbers for one skin care brand: Planning --> Sourcing --> Testing --> Iterating --> Scaling --> Sourcing. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we present a true story about fake eyelashes with Molly Garraway, Head of Customer Experience at LoveSeen, lashes for those looking for a more naturalistic flare. https://loveseen.com Molly is a CX Bawse with four years experience leading the CX team at The Farmer’s Dog and Growing it to over 100. With LoveSeen, Molly’s back in the trenches and building out a CX team and strategy from square one, and wearing all the hats. In this podcast you'll hear: How Jenna Lyons (Former president and CD of J Crew) inspired Molly to take a leap of faith to join LoveSeen Why her first step in CX was starting conversations with their best customers The biggest mistakes Molly sees brands make in the world of CX  Why every post purchase flow needs a founder story And Lots more Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Bump Your Email Revenue 10% This Month with Jordan Gordon, Head of Email at Pilothouse Today's All Killer No Filler Podcast with Pilothouse is all about simple tactical things you do to increase your revenue from email asap. Just employ the learnings from any of these discussions, and you should see a noticeable boost. Work with Jordan ➝ https://pilothouse.co You'll hear: No more blanket coupons, segment your audience for less discounts and more revenue The Three Best Kinds of Revenue Driving Emails, and wherein the customer life cycle to use each The Scientific way to figure out the age-old question "How to know how many emails are too many?" Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we’re diving deep with Kuru footwear CMO Sean McGinnis who’s helped the pain-free footwear brand break out of a growth slump and reach new heights last year. https://Kurufootwear.com Sean is a deeply structured, strategic marketer who’s focus on Google search marketing architecture has paid massive dividends since he began. In this podcast you’ll hear How a sketch in grade 5 turned into a proprietary Kurusole technology that provides Kuru’s main moat Why restructuring your website categories to match multiple customer journeys is a must do for Google Ads Why Facebook Ads aren’t a priority for this solution oriented brand Why mailing more just works, and how to make sure you’re not burning out your list What it’s going to take to become a household name for nurses Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Try Foursigmatic Mushroom Coffee - https://foursigmatic.com Today we’re here with Head of Growth Rick Cadotte of FourSigmatic makers of functional coffee, made from mushrooms, as well as Pilothouse founder Kyle Hitchcox, and the Media buying and content duo of Liam and Jocelyn. You'll hear FourSigmatic's growth journey through hypergrowth as well as Rick's unique stamp he's put on things with a little help from Pilothouse. Work with Pilothouse  = https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Smooth Out Your Cashflow and Extend Your Runway with Settle's Alek Koenig Today’s DTC Bonus Podcast follows the money, as we go deep on cash flow management with https://Settle.com founder Alek Koenig Settle provides cash flow management for the modern business, allowing you to pay vendors and expenses up front, and finance over time, extending your runway to grow faster. Alek spent four years as the head of credit at Affirm, and with Settle, he’s created a killer app for B2B financing that could truly change the game. Today we chat about the biggest missed opportunities for brand owners when it comes to finance What the best brands DO with the cashflow runway they create with Settle When to go VC and when to go with  debt financing Alek’s take on the debt markets in light of rising rates The biggest challenges on the horizon in 2022, that make NOW the best time to optimize your cashflow and put your money work for you. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Check out Mighty Munch: https://mightymunch.com Hello and welcome to the DTC Podcast, I’m Eric Dyck Today I’m catching up with my good friend James Petrellis, a ten year performance entrepreneur who started his pet brand, Mighty Munch four years ago and after several product iterations, has just found true product market fit, and is on pace for a highly profitable 8 Figure revenue 2022. Mighty munch’s epic product market fit journey How to shrink COGs while improving the product Why you should never break out your retargeting budgets on Facebook Ads Why email marketing might be overrated (if your product solves a problem) Why TV Ads represent one of the biggest opportunities for DTC brands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse -> https://pilothouse.co Today we're geeking out on email cohorts with new Head of Email and Customer Retention Jordan Gordan (JOGO). We cover: Why every funnel is a leaky funnel Why your most recent purchases are your best purchasers Why you need to cohort differently during Growth at Any Cost and Growth a reasonable costs stages of your business Why Black Friday looks like a Pig in a Python Who cohort analysis is like a demographics report Why you NEED to blend your reactivation costs into the entire customer lifecycle Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup https://www.eatofflimits.com/ Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re going out of bounds to chat with Emily Elyse Miller, Founder, and CEO of Offlimits Cereal. In a world full of rules, Emily does what's OffLimits. Unlike what you find in the cereal aisle, OffLimits gives the middle finger to breakfast as we know it. This podcast is a deep dive into the power that mascots can bring your brand, helping you engage your customers across ads, customer service, and more. We also talk about the emergence of the Web3 opportunity, How not to do the NFTs, and how Emily believes companies need to approach the tokenization of everything. We dive into DAOs for doing CPG differently, raising funds, and expanding product lines. Nothing was off-limits in this wide-ranging conversation, I hope you enjoy. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Pilothouse Founder Kyle Hitchcox and Henry De Zoete from Look After My Bills on this wide-ranging conversation about how to build, scale, and exit your DTC brand. LookAfterMyBills.com Kyle and Henry go deep on some of the outrageous tactics that Pilothouse deployed to help scale Look After My Bills to millions of UK homeowners over the past couple of years, and how this incredible growth trajectory lead to an exciting, and lucrative exit opportunity. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup https://www.hellotend.com/ Today's total painless DTC Podcast features Matt Fitzgerald CMO of Tend,  which was founded with a direct but ambitious idea to make people look forward to going to the dentist, by focusing on something overlooked by four out of five dentists: The complete customer experience. Matt is a veteran of the DTC Space having lead growth at Hello Fresh for many years. You'll hear how they've made dental work instagrammable, to drive word of mouth and customer retention How filling chairs in localized offices is a much different challenge than scaling Hello Fresh How Tend finds and warms up new markets Why Tend is really a staffing company and how their brand acts as a talent magnet Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're joined by Saul, Clifford and Rob from Pilothouse's Amazon and Google Ads teams. We're discussing the synergy and benefits of Google Advertising on your Amazon ad campaigns, from your keywords to your display ads. Work with Pilothouse -> www.pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I chat with the one and only Fiona Co Chan, founder and CEO of Youthforia, Make up you can sleep in. https://youthforia.co Fiona started Youthforia out of boredom at the very beginning of the pandemic with one key idea: that makeup should be an extension of skincare, rather than a petroleum fuelled irritant. In this interview, Fiona outlines her unconventional TikTok and Amazon one two punch distribution strategy, as well detailing her role as both leader, and creator for almost all of Youthforia’s social media video content. You’ll hear: Why organic fully drives the bus for Youthforia and how TikTok ads negatively impacted their organic scale Why you need to optimize your organic content as well as your ad content How Youthforia has kept their team teeny tiny, while scaling in their first two years Why Fiona’s first ever new product launch might just change the game for women, and men (myself included) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're vibing with Ashley Gonzalez from Songfinch along with Dan and John from the Pilothouse team. Songfinch creates fully personalized, fully professional, one-of-a-kind songs for any occasion by connecting customers to a pool of talented songwriters who interview the customer and produce an emotional, powerful song for as little as $199. After some initial success through word of mouth, Ashley signed up Pilothouse to take on the Facebook Ads as well as the Google ads, and we've been smashing Q4 and January goals ever since. This podcast teaches us all: Why crying = buying, the benefits of intangible products, as well as customer acquisition learnings from the Pilothouse team. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Try Kin: https://kineuphorics.com Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m straight up giddy to talk with Kin Euphorics Chief Euphoria officer Jen Batchelor about her mission to transform the world’s oldest social ritual, drinking, into a thoughtful act of taking better care of ourselves. Kin is a daily brain care ritual designed to help you connect to your center and find a better balance. Set your mind free! In this joyful podcast we cover the art and science of euphoria and why most people use the word incorrectly We talk about the expanding category and why marketing Kin as a sobriety option is just scratching the surface of this product’s potential We talk about how to take PR. and SUPER Charge it, by getting the reporter to EXPERIENCE the mission and not just hear it. How Kin connected to one of the world’s top “supermodels” Bella Hadid and why this connection goes much deeper than just a regular influencer relationship. Psychedelics, nootropics, Timothy leary, and what it means to be a psychonaught get mentioned for the first time in DTC History, so don’t you dare miss it.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse - https://dtcnews.link/pilothouse Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC Spencer, and Angela where we discuss: Why CPMs 30%-60% lower on TikTok and what to do about it TikTok campaign structure and how it's different than Facebook Ads How to find your "Winning Style" and then how to find more of it The most critical factors of any TikTok Ad Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m lowkey excited about my chat Ryan Rouse, Chief Digital Officer at HighKey. HighKey makes better for you cookies and snacks and can be found at https://HighKey.com HighKey is committed to helping America Snack Smarter by removing sugar from our favorite foods, one craving at a time. Today’s talk focused in on the secrets of High Key’s enormous success with Amazon and how that halo effect has helped their other DTC efforts, Why Ryan is a lifelong marketing learning, highlighting a few of his favorite mentors and resources. Pros and cons of marketing a better for you product How Ryan implemented bundling strategies that raised their DTC AOV by 40% in his first few months on the job Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, this week with Saul and Kyle from Pilothouse. Saul is a 33rd degree Google Suite Master and today's cast is all about how to improve your Google World, starting with why you NEED to be spending more on YouTube. You'll hear: Why Google is less affected than Facebook after iOS14.5 Why Pilothouse's goal is to have YouTube be 23% of our total Google Suite Spend by 2023 How use custom feeds to maximize your Google Shopping Returns What enhanced conversions are and why you need to be using them ASAP If you'd like to chat with Pilothouse about levelling up your Google Suite, reach out: https://www.pilothouse.co/contact-us Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup While we're getting ready and ramping up for a killer year of all-new podcasts, we thought we'd bring back one of our favorite episodes from 2021. We welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed: The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF we caught up with Pilothouse team leads from Google Ads, Facebook Ads, and Amazon to discuss the big wins from Q4, synergies from clients working on more than one platform, our approach to Q5, as well as our omnichannel outlook for 2022 😎 If you'd like to chat to Pilothouse about how to get more synergistic and efficient in your paid media spend, reach out: https://www.pilothouse.co/contact-us Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast, I’m Eric Dyck Today we’re getting to the core of your customer data with NOBULL Director of Loyalty and Retention Joy Huang and well as Bluecore VP of Marketing Sarah Cascone Learn more about Bluecore Multichannel Personalization at Bluecore.com In this podcast, you’ll hear how NOBULL uses Bluecore to increase repeat buyers by 46% and expected customer lifetime value by 30% You’ll also hear how NOBULL, one of my personal favorite DTC brands, maintains complete control and integrity of all stages of the customer journey (without using discounts EVER). Learn more about Bluecore Multichannel Personalization at Bluecore.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. If you haven’t already, make sure you go to directtoconsumer.co right now and subscribe to our free, twice-weekly newsletter.  Today’s podcast is a doozy, as we chart the 1000% year-over-year growth of the category-defining, snacking sensation, Muddy Bites with founder and CEO Jarod Steffes.  https://muddybites.com For years, ice cream manufacturers have put delicious chocolate at the bottom of their sundae cones. For many people, this quickly became their favorite part. Unfortunately, no one made just that... until now Muddy Bites stormed onto the scene with a sold-out Kickstarter campaign and hasn’t slowed down since, growing 1000% year over year in its first year of full production.  This podcast covers the key learnings and insights from Jarod’s incredible growth journey including: The aha moment and the first steps are taken to make Muddy Bites real Hand rolling hundreds of thousands of muddy bites in the early days Why a Systems/ manufacturing investment changed the game and further built Muddy Bites moat How a partnership with Fuck Jerry and other meme pages have skyrocketed growth  Why Amazon’s internal team reach out when Muddy Bites went to #1 in the cookie category in weeks.  This podcast is choc-full of velvety insights, and delicately wrapped in a tiny Belgian waffle cone, I hope you find it as delicious as I did… Follow Jarod on Twitter @JarodSteffes  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another podcast from the vault where the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of Amazon 🚀 Why you should be studying your funnel 🚀 Ben's guide to mastering acquisition through subscription and SMS 🚀 Why you should consider reducing your dependency on paid social 🚀 A Case for ROAS Agnosticism (!?) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, I’m Eric Dyck. Today’s episode features Wellfare’s Cole Riley. To learn more about Wellfare, go to https://welfare.org Wellfare is a nonprofit organization on a mission to solve food insecurity. Working alongside the country’s best food and beverage brands, The Wellfare Box Program brings healthy groceries like chickpea pasta, plant-based milk, protein bars and low-sugar beverages to families in need, for free This chat was an interesting reframe about how we think about non-profits and the dtc space.   To learn more about Wellfare, go to https://welfare.org Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s we're bringing back one of your favorite episodes of All Killer No Filler where we dive deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 Utilizing predicted next purchase date Make sure you listen for the team’s mark-down marketing epiphany! 😆 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re going deep on marketing data with Triple Whale CMO Rabah Rahil For more information on Triple Whale, go to https://trytriplewhale.com  Triple Whale aims to be the Operating System for Ecommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business. Rabah is a friend with a long track record of successful growth marketing with brands like Onnit and Whole Foods and he brings an engineer’s curiosity to marketing at all levels. Listen to find out why ROAS is a Vanity Metric And why you need 3 ROAS to Rule them all And lots more…on with the show! For more information on Triple Whale, go to https://trytriplewhale.com  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re talking with Paul Singh, co-founder and Chief Revenue Officer of Bump Health, (bumpboxes.com) makers of Bump Boxes a subscription company on a mission to make 200 million moms’ lives easier (and a goal to be worth $200B). Bump Health offers consumer goods for the entire lifecycle of the motherhood experience, as well as services and other offerings that allow them to monetize their audience in a way the mega incumbents, as well as the upstart competitors, can’t match. This podcast is a call to action for entrepreneurs, urging them to think bigger about evolving from a product company to a distribution channel that owns your audience’s affinity. I won’t say much more, but listen to this and start imagining what your company looks like at $200B… Access Paul's North Star browser extension. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today Dan and Julien joined us on AKNF to chat about email/SMS and why list building / owned channels are the highest priorities we hear from brands in 2022. Biggest Email/SMS wins from BFCM How to build your list Why you probably want to have you Email and SMS under one roof How to segment lists built from contests What to do with Giant BFCM lists Want to work with Pilothouse to scale up your email/sms strategy? ➡️ www.pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast, I’m Eric Dyck  Today we’re chirping with Haley Russell, CEO, and founder of Chippin Pet which offers all-natural dog nutrition with planet-friendly proteins including crickets. Chippin has created the perfect storm for growth with their timely product that dogs love, and that pet owners can feel good about (without actually having to eat bugs themselves) We cover: Crickets, the protein of the future Signing on with Petco The down to earth content that fuels top of funnel The Power of PR  Climate Change Influencers Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're catching up with Jacob and Nate to chat about their modules in Scale School: Facebook and Instagram Ads, the comprehensive media buying course we made in partnership with Pilothouse.  https://learn.directtoconsumer.co/scale-school-cart Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today it’s CRUNCH time with Laurel Orley Co-Founder and CEO of Daily Crunch Snacks, which offers a range of beautifully flavored sprouted almonds for mindful snackers looking for the ultimate CRUNCH. Daily Crunch Snacks was started just under three years ago but has truly sprouted since switching focus to eCommerce via amazon at the start of the pandemic. In this podcast we digest: The things you learned TO DO and NOT TO DO After working at Mindshare with Unilever Why pivoting to Ecommerce has massively accelerated the business How a newsletter dropped and they sold out of all inventory The Benefits of CPG accelerators Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's podcast, we're featuring two interviews we conducted with the Pilothouse team. These interviews serve as introductions to the second and third modules of our recently released social ad buying course. Grab it now while we've extended our BFCM sale for another week-> learn.directtoconsumer.co/scale-school-cart These talks with Cam and Taylor focus on the art of creative and the science of testing it properly. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast. This week’s Bonus Episode is a big one, featuring Klaviyo’s Director of Product Marketing, Jenna Crane. Klaviyo is the eCommerce industry-leading Email Service provider, valued at close to $10B, and a true unicorn in the DTC Space. This podcast answers the HARD questions about Email and SMS Marketing What’s it like being a Unicorn? Why unifying your Email/SMS/and CDP Stack is a must for any scaling brand Plus concrete examples of dynamic customer journeys enabled by Klaviyo full stack How to Flip the Funnel with Zero Party Data And the biggest scoop of them all….where did the Klaviyo name come from?? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I’m Eric Dyck, today we’re brushing up with DTC Icon, and friend Josh Elizetxe, from Snow Oral Care. Josh has been relentlessly growing Snow across all dimensions, expanding his product lines to electric toothbrushes, toothpaste, as well as toothpaste for children, and even dental insurance. This brilliant podcast shines with deep insights on The tactics Snow’s using to make this Q4 the biggest bundling year ever. Try before you buy, and how Snow’s putting their money where their mouth is, literally. Whitelisting, dark posting, and how to create an interference pattern rather than one wave. Then we go deep on what Josh would do differently if he were building Snow again today….the answer might surprise you... Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup And now for something a little different. Hello and welcome to the DTC Podcast. Today we're talking about how "the next internet" or Web3 will change the landscape for DTC Brands in the next 5-10 years.  This wide-ranging conversation covers the core of crypto,  Centralization vs Decentralization, and how Web3 gives consumers, brands, and advertisers more skin in the game. We chat about the best current brand implementations within the metaverse, as well as what you should be thinking about already to take advantage of the next big 100x. Chris is a friend and someone who's been a digital marketing for almost 20 years. For his take on the Web3 opportunity, download his whitepaper here: https://thelazymarketer.com/whitepaper-extreme-opportunities-in-the-wild-web3-frontier/ Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to a DTC Bonus podcast, this week with Adrian Evans, Senior Manager of Retention and customer strategy at The Farmer’s Dog, as well as Simon Data’s Director of Client support, Breanna Stewart. Simon Data is a Customer Data Platform that helps DTC brands unlock the power of their customer data and the Farmer’s Dog is one of the world’s fastest-growing pet foods companies that uses Simon as their CDP as well as their ESP. This podcast dives deep with specific examples about how knowing more about your customers (and acting on that data) can help you sell more products. Why most dog food isn’t even allowed to be considered “food” Why The Farmer’s Dog focused on a CDP before choosing an ESP How The Farmer’s Dog found its most valuable customer avatars Why first-party data is essential in the cookiepocalypse Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Visit mercury.com/partner/dtc-newsletter Ian Leslie recently completed over 5 years as CMO for Industry West, an online furniture retailer, and has since moved to the service side, as a senior director of retail operations for Bolt.com Today's wide-ranging chat was a little different than normal, more personal and raw. Here are some of the issues we covered. Why we’re both in the DTC Space Mental Health and DTC Strivers Key lessons from 5 Years at the game-changing Furniture Brand Industry West The future of fast checkouts Baseball cards, NFTs, and Adobe’s big news.  DTC Twitters Value (and its drawbacks) Real Talk about the coming (and already here) supply chain crunch Ian Leslie  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, and today we’re talking with Spencer from Pilothouse TikTok team as well as Sam and Kyle from Helmkin, who currently run DTC’s TikTok Ads. We cover: How to treat creative testing differently on TikTok How brands are innovating to be more native on the platform Lead Gen in q4 on TikTok Big Brands Doing Organic Awesomely (like Duolingo) The Psychology of Dr. Squatch Eric gets dropship trolled on TikTok. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to this week’s bonus edition of the DTC Podcast featuring Alex McEachern, Director of marketing for Repeat, the “buy again” button for CPG brands. https://getrepeat.io  Everyone wants subscriptions (especially in a CPG space) but not everyone wants to subscribe. That’s where repeat comes in.  This podcast dives deep into the psychology of re-ordering, why retention is the new acquisition, and why personalized, headless carts are the future of checking out. Go to https://getrepeat.io now and experience their platform first hand. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC podcast today. We return with one of our first ever guests, a friend of the show, a client of Pilothouse, and an inclement weather shoe magnate, Vessi’s Tony Yu. Vessi and DTC have grown a ton since we last spoke to them in April 2020, so it was good to catch up. DTC Podcast just reached 100K listens, while Vessi is celebrating its millionth shoe sale. Tony has a unique strategic perspective about growing Vessi through supporting its key communities and tonnes of tactical insights about product, lead generation, and more. Today’s convo centered around Vessi’s growth and product innovation. Raising AOV with Gift Cards How to sell your product while collecting first-party data Generating 40K emails (profitably) in 24 hours with Contest Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler It’s FRIDAY and today we’re presenting part of a module in DTC’s first Course, Scale School: For Facebook and Instagram Ads. This killer convo features Pilothouse CEO and Cofounders Dave Steel and Kyle Hitchcox and I spilling the tea on some of the high level company building strategies that agencies and DTC brands can use, like: How to get your team to build great angles What to build internally, and when to hire and agency How to build an amazing company culture And ultimately how to find, train and retain talented media buyers Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup The Subscription Trade Union predicts that by 2023, 75% of DTC businesses will have a subscription component. Are you ready? Welcome to the DTC Podcast, I’m Eric Dyck. In this week’s Bonus Cast, we got down with Ordergroove’s CEO and Founder Greg Alvo. DTC marketers have a never-ending love affair with subscription revenue, as well as the tools that enable it, and Greg’s been a pioneer in this space for over a decade.  This conversation opened my mind about what’s possible with subscription programs as well as who’s suited to be starting one up. We talked about: Just how big the global subscription opportunity is How Ordergroove won big for their first-ever user Why subscription programs work almost every time they set one up Greg’s best ideas for providing value to your community using subscriptions Some great examples of unconventional brands cleaning up with subscriptions   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today’s talk with Suit Shop’s director of marketing Kristen Jones about the life of a one-person marketing team at a fast-growing DTC brand. SuitShop, recently rebranded from the Groomsman Suit, is the solution for black tie attire: a sharp-looking, fully fitted tuxedo that can be purchased for less than the cost of a traditional rental.” Kristen has a long history of SaaS and DTC marketing, and has a true passion for the space as both a marketer and consumer, and is filled with interesting insights into On today’s cast we cover: The costs and benefits of the Suit Shop Rebrand How Kristen took ROAS from 3x to 10X in just a few months How a TikTok video Kristen filmed in a few minutes went viral and why How the Suitshop drives 50% of their traffic through non-paid means. Why tradeshows are smart places for leads in the wedding industry Why the customer lifecycle journey of the wedding space is a finely tuned dance, and how Kristen learned all the steps. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF is an exploration of DTC's newest education offering: Scale School - Facebook and Instagram Ads. We cover: Why we built Scale School Why it's different than any educational product on the market Why a team of heavy hitters is better than a guru Why simple tricks and single tactics have stopped working and why you need  To check out the course, go to https://dtcnews.link/scaleschool Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're joined by Bainbridge Growth principles Ben Tregoe and Austin Gardiner Smith as well as Geologie Skin Care's Co-Founder Nick Allen. We dive deep below the water to explore the iceberg of factors that really make or break your business (it isn't just CaC anymore). How Geologie unlocked growth with Bainbridge Why brands put too much Focus on CaC How to use Bainbridge DTC Benchmarks (and their limitations) The current ruthless reality of DTC Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re magnetically drawn to past guest Margaret Fortner, head of growth at Glamnetic. You might remember Margaret from our previous Hydrant episode where we laid out her best insights for building a small but mighty growth team in the CPG world. When Glamnetic recruited Margaret she was naturally attracted to the beauty space, the unique product that offered juicy margins and a highly motivated customer base. Glamnetic revolutionized the beauty game and has made quite a splash in the $1.8B False lash market by adding a magnetic eyeliner that allows for superior function, and durability. In this podcast Margaret describes exactly what she’s focused on in her first year as head of growth for Glamnetic including: Formalizing the creative testing process by using smart naming conventions CPG vs Beautry and why gross margins are everything Launching retail and Amazon Refining Glamnetic’s Influencer Platform Testing successfully into TV and Podcast Ads Glamnetic’s Best Bundling strategies and the mechanics of a mystery offer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to part 3 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we get totally pitted with Fussy deodorant co-founder and CEO Matt Kennedy. Fussy (getfussy.com) is on a mission to banish single-use plastic from your bathroom. With simple, high-quality and effective personal care products that are backed by science and offered as a subscription to really drive that LTV! Founded in 2020 and launched just this year, Fussy has seen incredible growth from a combination of PR hits and TV appearances that have fuelled both their organic and paid efforts. In this episode we cover why being fussy about personal care products is a good thing -- Why PR has been Fussy’s biggest lever for lowering blended CaC -- How they leveraged a Spat with Unilever for short and long term success -- as well as Supply chain learnings Matt wished he learned a long time ago… Give yourself a quick pit sniff, and delve into deodorant. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to part 2 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler!  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we drilled down with Spotlight Oral Care Co-founder Dr. Lisa Creaven and VP Marketing Siobhan Nolan. Spotlight Oral Care is made by dentists to create the best oral health products, educate and promote mouth health, and empower people to engage with true customized preventative oral care.  We discuss: The benefits of having a medical professional as both a front and a founder,  How organic, educational content has become the fuel for both paid and organic growth across Instagram and TikTok How gathering First-party data has massively improved their email and SMS marketing You’ll also hear all my dental assumptions corrected. 4 out of 5 dentists agree, you should listen to this one! 🌟 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to part 1 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, Today we’re chatting with David Mifsud, co-founder, and board member from Missouri Star Quilt Co, one of the most interesting brands we’ve ever spoken to.  David is passionate about quilts, but more importantly what they represent, which is people’s innate desire to create and connect. Missouri Star has been an incredible DTC story, scaling to tens of millions of dollars in sales since the beginning as a fallback plan during the financial crisis of 2008. Why you should never call a quilt a blanket The origin story of a quilting empire  Buying a $40K quilting machine on credit The mechanics of Missouri Star’s Daily Deal Managing 10s of thousands of skews with ERP The marketing benefits of owning a town and how building Quilt town USA, revitalized small-town America, and lead to INCREDIBLE PR. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re back again with another throwback to one of our favourite episodes filled to the brim with wisdom. Join us as we reminisce and look back on on CROSSNET's journey and chat about: 👇 🥾How they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.    🛒How they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.   📩How an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months.    🏋🏻‍♀️Seeing someone working out on a balcony for the first time ever on the Hot Seat! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of  Omigo “the toilet from the future.” Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe.  Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on: The most effective way to educate your audience on new concepts The value of landing pages for customer experience (and conversion %) How Omigo tests their website with tools as well as real users Switching to all video assets and why their founder video is still number one across all sources Justifying Facebook’s budgets with 7-day attribution windows Why podcasts work, and why it looked like they didn’t at first. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Subscribe to DTC Newsletter - https://dtcnews.link/signup

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're back with Pilothouse's Amazon team for Part 2 of our MISTAKES series, all about SCALING. Part 1 a few weeks back was about mistakes people make when they're just starting out. Today we chat about what can go wrong at scale, why, and what to do about it.  Come for the witty banter, but stay for a TOP secret product bundling strategy to crush the gifting opportunity this holiday season.  Why you should never sell a boring old garlic press  Why going after the wrong keywords first can set you back TOP SECRET Product Bundling strategy for the gifting season Why we don't advise using giveaways, and what can go wrong when they end How to maximize inventory on Amazon for peak sales season Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's Bonus DTC Podcast dives into the world of podcast advertising with Podcorn's Head of Partnerships Todd Gallet. In the early days of podcast monetization, networks scrambled to sign the world's biggest podcast hosts, reaching millions of people per episode. Podcorn took the opposite approach and has instead aggregated hundreds of thousands of smaller niched-down podcasts, allowing advertisers to test at any scale, and scale to any height once you find content, offers, and podcasts that profit. This podcasts covers: What everyone gets wrong about Podcast Advertising How to do performance marketing on podcasts? What's the attribution window for podcasts?  Why you need to treat podcast hosts like influencers Why it's better to send product and give creative controls to hosts The most successful podcast campaigns of all time If you're ready to get started on a Podcast advertising test, make sure to reach out to Podcorn.com and tell them DTC sent ya. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s talk with Every Man Jack’s retention manager Troy Petrunoff is a masterclass on customer retention for consumable products. Troy is a veteran email marketer who joined Everyman Jack this past march and set his sights on email automation domination. Everyman Jack was the first mover into the natural grooming industry, starting in 2007 and flourishing in retail channels before setting their sites on DTC Growth We cover:  - The most critical factors for customer retention - How QR codes are making a comeback and how to use them - How bundling has come to define DTC success for EveryMan Jack - And why SEO is the investment every brand needs to make like yesterday. - Partnering with Marvel to finally find out what Iron Man smells like Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we’re throwing it back to one of the first episodes of the DTC podcast with one of the biggest DTC brands, Snow Teeth Whitening and Smoothie delivery service Smoothie Box. We dive deep into how both brands are killing it on conversion rate. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we deep dive into GPG brand Omsom’s growth journey with Marketing Director Emily Chan. Omsom is on a mission to provide bright, authentic, and downright rowdy Asian flavors to grocery stores and kitchens across America. Emily has been working on multiple fronts to help Omsom grow steadily, mostly through organic means. Stick around for: Chasing Sriracha and what it means to be a cultural brand The two most impactful content marketing strategies How Omsom got 250k views on their brand story video on TikTok How bundling all their products skyrocketed AOV Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking Q4 Content Planning, BlackFridayCyberMonday + Halloween and Holidays) with Pilothouse’s CRACK creative team including Angela Head UGC, Sam from Production, Evan the Content manager, and Cam our Creative Director: We covered: Why it's smart to figure out your best promos by testing at Halloween. Why unlocking your brand's gifting persona is key for big sales BFCM 2021 Why "sentimental" is the word for the season Why BFCM started a month early last year, and when it begins this year.  How to maximize the value of your promotions Incorporating Scrappy and High End in your diverse creative flow Listen to the full cast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our guest on this week’s DTC pod was Matt Hayes, Co-Founder, and Head of Growth for The Fascination: a curated marketplace where consumers can discover, research, and shop amazing online brands–all in one place. We cover: The appeal of curated online marketplaces. Hot-button trends customers are loving. Building backlinks with “ego bait”. Thanks for listening and don't forget to subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse.  He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW. Here are the 4 key areas that allowed for this growth that we discuss on the podcast: Increase Customer Lifetime Value with Dynamic Retargeting & Display Capture New Customers With Intent-Based Search Campaigns + RLSA Increasing Ad Coverage While Safeguarding Branded Keywords Opening Up YouTube To Profitable Prospecting Campaigns Register for OX Fest'21 here  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC podcast. Today we sat down with Orchid Bertelsen, Head of consumer experience, strategy, technology and innovation - Nestlé USA to discuss how the corporate giant behind thousands of recognizable brands like Hot Pockets, San Pellegrino, Haagen Daz and Kit Kat thinks about innovation in the DTC Space. Orchid’s a brilliant strategist and a master collaborator, working with over 100 stakeholders across 30 brands on any given week. In this interesting and wide-ranging conversation we cover: How Nestle launches internal brands Meet Ruth, the Cookie Coach, Nestle’s first Digital Human How Nestle Quantifies success from strategic tests Why Private Labels have an unfair advantage Nestle’s Metaverse Plans What AI really means in CPG (plus my thoughts on AI butlers of the future. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Julien and Dylan from Pilothouse's email team to discuss a tactic that we're rolling out across multiple clients.  The idea is simple: Run a contest where users can enter with an email. Run cold traffic, grow the list, and if you play your cards right you can even profit from this first engagement. We also chatted about key steps you can take NOW to be prepared for iOS15 -- pre-segmentation (so you don't freak out when opens go away on Apple Mail.) Here are the keynotes we hit on: Profitable Prospecting Ads for the contest lander 45% conversion rate on lander contest entry  Grew the email list by 15% Added 9% growth to subscriber base 7% Placed Order Rate from that list Boosted average engagement rates to 50% for the month - sender rep implications for BFCM Pre-segmentation and critical updates to prepare for iOS15 Favorite subject lines and what we learned Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we talked about all things growth with David Gaylord, CEO of Bushbalm. Bushbalm makes “skincare for everywhere” and is currently one of Canada’s fastest-growing DTC brands. We cover: How Bushbalm grew over 1000% in one year A unique way to increase search volume The importance of customer service when growing a brand The 80/20 rule for ads Thanks and don't forget to subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features a high-level discussion about the future of AI copy, and how to use it best RIGHT now to improve the quantity AND the quality of your content.  Iman Bashir is the founder of Craftly.ai, the AI writing tool that feels like it's read all of Russel Brunson's books.  To jump the waiting list, and test Craftly today go here: dtcnews.link/craftly She joins with Pilothouse Studio's Copywriter Cam to discuss:  The guts of how AI copy works How to use AI for headlines, product descriptions, ad copy, blog post ideas, and more Why the power of AI copy comes with great responsibility The title of this podcast was written by Craftly.ai with very little input. Person vs. Machine - The challenge begins Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We dove deep with the Email Marketing Nerd himself, Chase Dimond, on what’s happening with iOS15 and what brands need to do to prepare, plus a single tip that could raise your OR today. Chase is responsible for over $50M in attributable email revenue for his clients and spends the next hour diving deep on the most pivotal aspects of his email growth strategy: We cover: Is open tracking going extinct? The 4 stages of email marketing growth and what exactly you need to have in place for each step Where are we at in the adoption curve of email marketing in 2021 Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Saul, Head of Pilothouse's Google Ads team to discuss some top-of-mind issues for our in-house search buying guru. We discussed: Why you should always bid on your brand, and HOW to do it best When and when not to bid on competitor brand keywords The billion-dollar international opportunity, including the top three regions we're having success with.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Simon Wool, the growth manager at Little Spoon, an organic baby and kids food subscription brand.  Simon’s been an executor in the world of performance marketing for years, and now he finds himself leading growth at Little Spoon. This podcast was a lot of fun, as we dove deep on technical performance marketing questions galore. Here's what to expect on this week's poddy: How do you approach creative testing for FB? Baby food vs kids food (two different audiences, two different sets of creative) Investing in TikTok - exploring this channel  Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Sr Media Buyers from Pilothouse and Helmkin discussing the how-to add viral power to your TikTok Ads with trends, hashtags, and creative strategies. We discussed: How to find trends to use in your ads How to, and how NOT to use Trends in your ads How Shein rehabbed their damaged image with hashtags Creative limitations for agencies vs pure performance companies like Helmkin Why it's so hard to contact creators How to use TikTok Creator Marketplace to land creators The Power of TikTok comment sections EGC PTSD Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed:  The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Amazon scaling vets Rob and Clifford from Pilothouse. Something about Eric and Clifford seems to make for a loose show, though filled with value   We covered the critical errors that new Amazon sellers make, such as: Thinking they’re your competition! Following Amazon’s Best Practices Neglecting PPC campaign structure/organization Nitty Gritty: Wrong account selected when making updates Putting a somehow flagged word in a listing - pesticide, adult product, etc. A+/Store with “boastful” marketing language  Amazon inventory/labeling/support - expecting them to use common sense Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Monica Grohne, Founder and CEO of Marea - an education first brand focused on bringing community and solutions to women in all phases of their hormonal lifecycle. We discussed:  Being Vulnerable on TikTok. The value of consistent content. Investing in email. Finding success in cancellation emails. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup If you listen to this podcast, you probably know that influencers, creators, and UGC are a must-have in any DTC Marketing strategy. This podcast with Mac Enright from Lumanu breaks down strategies, the budgets, and the hacks used by some of the worlds' biggest brands (who spend 90% of their ad dollars on influencer content and whitelisting). We cover: The biggest brand wins Mac's seen in IM from a multichannel approach. What true scale looks like. How to gain ad permissions (whitelist), what it is, and why you want to try it. What stops people from whitelisting and when do you know it's time to start? Mac's top whitelisting practices including a fun INCEPTION-like ad hack to pre-frame your customers. How to build your audiences with Influencer data and why you always want to go BROAD these days. The benefits of using Lumanu and why it's a no-brainer when you're really trying to scale influencer marketing across channels. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Michael Wieder, the Co-founder, President, and CMO at Lalo - a baby and toddler products brand making the lives of parents easier.  We discussed:  The importance of talking to your customers.  Combining DTC and traditional retail strategies.  Letting influencers pick their products.   Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're back with Maia, Head of the Community Engagement department at Pilothouse and Raven, Sr Media Buyer and Head of Growth at DTC. Here are a few of the areas we covered: What are the three major ways that excellent CS will grow your brand’s revenue? What is the full scope of CS brands should be thinking about? How do you hire an ideal customer service employee? Hiring the right people for CS roles means hiring based on personality over experience. The best thing your CS team can do to make your customers happy is to be readily available across channels at any given time. Your customers are the ones who decide if you are meeting their expectations You can’t rely on customers to share their feedback with you; you must find ways to see it out if you wish to continue improving. The number of CS bots is increasing, but the trust customers have in them is decreasing proportionally. Let us know what you think of this podcast, and don't forget to rate and review the DTC Podcast on your fav platform. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup In today's show, we have Joe Harper and Jordan Narducci from the world-famous Kellogg's company.  Joe started at Kellogg’s in 2015 as a social media manager and since then has been promoted to e-commerce marketing manager for Western Europe in 2019.  After spending several years launching and scaling several DTC businesses, Jordan is taking his learnings and applying them to CPG. Since 2019, Jordan has lead Kellogg’s global DTC strategy.  On this cast, we cover lots of ground including: Why does a company like Kellogg’s invest in DTC? The different eCommerce channels and how Kellogg’s thinks of them Intro to E-Retail and why more brands should focus there  Increasing share of search on E-retail platforms Utilizing deliveroo, Instacart, etc Building a relationship with retailers - why should they want to stock your product?  The difference in retail/DTC in North America and Europe/UK  Why Kellogg’s thinks of DTC as an innovation channel to test, learn and get better - get your messaging down Conducting digital research using FB and IG Why it’s difficult for larger companies to be scrappy and to take on DTC  Evaluating content and being more resourceful/scrappy  What Kellogg’s is building with MWELL Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's AKNF features the Pilothouse Creative team leads, Cam, Jordan, Angela and Co-founder Kyle. Today we discuss what it takes to build a high performance creative strategy to scale your DTC brand on paid social.  We go over the formulas we use, as well as the strategic concept of a flywheel.  The complete guide to high performance creative can be found here: https://dtcnews.link/creative Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, we dive deep with Gabe from Yotpo's Client Success Team to share his recommendations on best practices for SMS success. Many brands don’t know where to start when it comes to SMS marketing and guidance is needed. Gabe covers the importance of growing subscribers with several different collection tools, the types of flows to enable, and campaign recommendations to get the most out of the channel. In addition,  He also discusses 1-2 brands that he believes are nailing their SMS strategy & why. Three tools to grow your subscriber base Campaign strategy (cadence, voice, promo/content mix) How to be the right kind of intrusive Make more passive income with flows (duh) Gabe's advice for end-to-end CX synergy is SMS Three killer DTC brands nailing SMS (you won't believe #3) Subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We have a powerhouse pod guest this week - Olipop’s Growth Marketing Manager, Steven Vigilante.  Let’s jump in: 🙊People over-rely on what Facebook tells them After realizing that Facebook couldn’t be trusted as an attribution source of truth and doing a little internal digging, the Olipop team realized that their actual acquisition costs on the platform were 8-10x higher than what Facebook was reporting.  Olipop has since cut their Facebook spend half, doubled down on influencer marketing in the paid performance space, and they haven’t looked back. They saw no notable shift in revenue.   For Olipop, CPA and retention levels have been much higher with influencers than Facebook Ads, and influencer partnerships have seen much higher conversion rates.  👀Recommendation: Source Medium  Steven believes the data centralizing platform Source Medium has changed their business. It stitches together all your eCommerce data into one place with a beautiful dashboard, and it pushes a report into slack every day.  You can really deep dive into the data and see who your top influencers are both in terms of sales and retention.    🤳Authentic Influence  Olipop has seen real success with direct response influencer marketing.  Steven’s strategy is to target influencers who have a real relationship with the product and can authentically talk about the brand.  Olipop recently struck partnership gold when they heard Sports newscaster Kenny Mayne talking about how much he loved Olipop on a podcast. Steven immediately reached out to Mayne on Twitter, and in two weeks, they had turned around a killer ad shot in Mayne’s backyard.  Partnerships with celebrities don’t make sense for every brand as the price point is too high. But for Olipop, who is scaling to the mainstream, big-name partnerships make sense.  Regardless of how big the name is - partnerships will only work if the person genuinely likes and uses the product and wants to get involved and collaborate with your brand.  🗣The power of a good ad read  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertising in the post iOS14.5 world is a real adventure. With event signal loss as high as 40% advertisers everywhere are scrambling to find direction and to build attribution models that allow them to keep scaling smartly. Pilothouse vets from the exec level, as well as internal team leads from our Facebook Ads and Google Ads team gathered today to discuss the steps we're taking to mitigate the loss in data fidelity across all platforms. How to duct tape it together with GA What to do when things look hairy Why ecosystem/blended CaC is the golden metric The move into broad targeting Pilothouse's new tool Rubix and how you can test it Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Hello and welcome to the DTC Podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands.  The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo. Visit Yotpo.com and tell them DTC Sent you! On Part 1 of the Podcast we covered the signs that brands experience when they know they're ready to start SMS marketing: Email marketing becoming stagnant Driving more revenue Competitors are on SMS (Fomo) Need a way to recover abandoned carts Need to focus on retention Apple’s new privacy - needing new ways to build trust with customers We also cover Maggie's favorite brands' SMS programs and mistakes she sees brands make when it comes to this powerful channel.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Tara Williams, founder and CEO of Dreamland Baby Co a DTC brand making safety certified weighted blankets for babies and toddlers. They’re on a mission to help parents and children get more, better sleep. Dreamland benefited immensely from the Shark Tank effect. After their deal-making turn on last year’s season finale of Shark Tank, Dreamland was overwhelmed by the positive response that changed the course of their business. Over 7M watched the episode, resulting in a subsequent boost of sales and a massive UGC surge. Dreamland did more sales in the weekend after the show aired than they had in that whole year to date Before the show, Dreamland had reached out to big-box retailers before SharkTank, with no response. But after the show, buyers from those same big-name retailers started reaching out to Dreamland. Tara credits Shark Tank as the jumping-off point, facilitating how they’re scaling now. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's All Killer No Filler zeros in on an essential, but under reported aspect of any brand or agency's scaling success.  Cross departmental learnings account for much of the growth we see at Pilothouse, so we gathered some of our leaders to discuss how valuable insights get communicated between traffic teams as well as client accounts.  Learn why it's so important, how we do it, and some great examples of cross departmental wins from the senior players at Pilothouse. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have Eric Neher and Mike De Santis from Canopy. Canopy is a brand creating gorgeous humidifiers that combines air purifying technology to keep your indoor atmosphere healthy. In this pod, you'll hear:  ✅ Updating legacy products  "We took an ugly old appliance and turned it into something nice and approachable, and something you'll actually want to display in your home"  Mike and Eric knew that skincare and beauty enthusiasts were using humidifiers regularly, but no one talked about it or directly sold to them.  💪 Brand Partnerships   Canopy has successful partnerships with the organizational brand Open Spaces and house-plant brand The Sill.  Canopy's primary criteria in brand partnerships? Adding value for the customer. "How can we add value, add something new, interesting, and different to the customer at the right time."  When strategizing around partnerships, think outside the box.  For example, a house plant brand doesn't immediately pop to mind when considering partners for a humidifier company.   BUT house plants receive lots of benefits from humidifiers. It's not only a great fit but an educational moment for Canopy's customers.  👩‍🏫 Prioritize Education  Canopy seeks influencers who create educational content and have credibility within the skincare and wellness space.   They look for influencers with an engaged following with a track record of starting interesting conversations and offering their audience valuable information from a unique POV.  This commitment to informational content also translates to Canopy's PR campaigns.  One of their biggest wins was partnering with a dermatologist to determine key talking points for the press, giving people real information, and framing where their product fits in this educational context.  As a result, Canopy received a great response from editors in the health and beauty space resulting in high-profile press that drove tons of meaningful traffic.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we welcome Angela, Head of Pilothouse's User Generated Content division to chat about the biggest mistakes she sees brands make when it comes to scaling their offer with UGC Creatives. Listen to the end for some insights into Britney Spears's sad and weird situation. Ads Based On User-Generated Content Receive Four Times Higher Click-Through Rates And A 50% Drop In Cost-Per-Click Compared To Average Ads Mistake #1 - Not setting performance goals for UGC campaigns Mistake #2 -  Not setting clear expectations and content direction (a sure-fire way to have you scratching your head when you receive footage) Mistake #3 - #5 Underestimating Time And Effort Needed To Source Good UGC #freebritney saves the day Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Special guest Attest CEO Jeremy King joins us on the pod to discuss the findings of D2C Digest, their research product based on the thoughts and opinions of 1000s of US online shoppers. This podcast contains data-backed research on the consumer trends and business stories that will define 2021 for smart brands.  A must listen! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have DTC legend and founder of Beardbrand Eric Bandholz.   Eric pioneered the urban beardsman market, along with a number of critical DTC plays, including incredible content marketing, deep customer identification and connection plus he was building in public way before it was cool.    Listen to the pod for:   🔥 Hot takes on how DTC brands should approach Amazon   👩‍🎨Strategies for negotiating creative plateaus   📲 Why Beardbrand prioritizes organic content Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to ALL KILLER NO FILLER on the DTC podcast. I'm Eric Dyck, it's FRIDAY, and we're diving in deeper on TikTok Ads. A few weeks back, I interviewed Spencer and Natasha about TikTok, and Spencer messaged me after to say that we barely scratched the surface on the ad side. He also sold me on testing out the platform personally... totally hooked. So today, we're back with Mr. Spencer Hay, Pilothouse's lead TikTok buyer, to learn more about the ad platform everyone's talking about. Here's what we talked about: How similar to FB Ads are TikTok Ads? To meme or not to meme? What are the types of TikTok Ads, and which do      you use? An example of the most successful TikTok Ad      ever Creative fatigue on TikTok and how to avoid it How to structure your campaigns for scale How many creatives you need to run Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Sam Nebel, Co-founder, and Co-CEO of Goodwipes. Goodwipes is an eco-friendly hygiene brand creating plant-based 100% biodegradable hypoallergenic wipes taking on big TPs! Here's what you'll hear on the pod:  📦 Transitioning from retail to DTC 📦 Bold brand marketing can make you stand out if done correctly 📦 Breaking down the taboos 📦 Leveraging communication channels to increase product experience  📦 Why forceful AOV can be detrimental Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we gathered the Pilothouse Amazon team to talk Amazon Prime Day preparation. What should you do today, what you should have done a month ago, and what you can do on Prime Day itself to maximize your results. Stick around for an update on the Facebook Amazon Bridge and our spicy takes on Amazon's system for sellers. The Tips: 👇 📦 Listings – If you’re running a sale, add a listing image that tells shoppers you’re having Prime Day sale. Place it as the second image in the carousel. 📦 External Traffic – Prime Day makes it worth sending external traffic to Amazon directly.  We've found Amazon's attribution tool quite inaccurate and would instead recommend building out a store page specifically as a Prime Day Lander.  You can then generate a UTM to that page via "Insights" on the backend of your Amazon Store.  The metrics it gives are relatively accurate (of course, conversions still don't feed back into FB/Google to help its algorithm optimize). 📦 Inventory – Luckily, over the past month, Amazon has relaxed some of its stringent storage limits. Ensuring any product you plan to discount is fully stocked up before Prime Day is critical.  You don't want to sell through all your inventory on the day and then lose all that traction by stocking out.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hannya Boulos is the Head of Growth at Modern Milkman. This Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging. This brand checks all the boxes for us at DTC: ✅ Disrupting a space. ✅ Great brand & product. ✅ Supports local businesses. ✅ Sustainably minded. Here are some takeaways from our chat with Hannya: 🚪 Why old-school in person sales strategies are working for them 📋 How they’re testing non-digital sales tactics (plus some of their findings). 🍭 Inside baseball on their niche geo targeting Facebook Ads. 🚀 Hannya’s approach to LTV. 🤝 Modern Milkman’s three-prong strategy for warming up new neighborhoods. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It was FRIDAY, and for this AKNF we gathered our Senior and Lead Media Buying Team across both Facebook Ads to discuss the changes, the challenges, and the workarounds caused by iOS14.5. Nate Vankoughnet, Taylor Cain, Saul Garcia, Richard Clement were all in fine form as we dove in on the following topics: The overall impact of iOS14.5 on Facebook and Google Ads The crazy workaround we figured out to see 1-day and 7-day conversions totaled correctly in Facebook Ads Manager 🤓 Attribution modeling across both platforms and what we're learning. Is Google Display dead? YouTube's time to shine. Advice for campaign structure, and why we're constantly consolidating. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have newly minted VP of Marketing for Trifecta Nutrition, Tessa Bicard. Trifecta is a DTC meal solution for those who want to eat clean. They deliver fresh, fully-prepared healthy meals direct to your door. Here's what you'll hear on the pod: 📦 It's all about balance - human content with SEO spices 📦 There are always new marketing channels to explore 📦 Why TikTok is so awesome 📦 Exploring the gaming market 📦 Keeping your audience by maximizing LTV Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF, we have Ryan McKenzie discussing the art and science behind the creative aspect of YouTube Ads! Here's what you'll hear on the pod: 📦 Anatomy of Successful Videos 📦 ProTips on improving your video content 📦 How tracking is indispensable to understand your audience 📦 Testing Creatives Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we chat with Lillie Sun, growth marketer for Three Ships, a female-founded vegan skincare company on a mission to make clean beauty accessible to all. 🌱 🎧 Listen to the pod for: How they got $1.4 M in funding --  and what they’re doing with it. Three Ships’ organic social education strategy (and the results they’re seeing). Why their team is committed to non-scalable customer engagement, and what tactics they’re using. An insider take on the clean beauty revolution and why customers care about ingredients more and more. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric with media buyers Spencer Hay and Nikita Pickard as they go over the basics of advertising on TikTok ads. Here's what you'll hear on the pod: 📦 How to think about the platform 📦 TikTokify your existing ads 📦 Why TikTok is a platform you need to be thinking about already Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on DTC Podcast, we welcomed Jeremy King, the founder and CEO of Attest, a company re-imagining the $80B field of customer research. We dove into the state of customer research, providing some insights about how companies of any scale can get better, more relevant data to help grow their brands. 🚀 Get a preview of Attest’s recently published quarterly D2C digest (askattest.com/dtc), where they used their platform to survey consumers to discover emerging trends and evolving attitudes about eCommerce, retail and DTC experiences.  For more information about how you can use customer research to uncover new avenues of success, go to askattest.com/dtc 📦. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Eli Weiss, DTC twitter darling and Director of Customer experience at Olipop. Here's what you'll hear on the pod: 📦 The power of transparency  📦 Respect your UX data  📦 Beyond the customer survey  📦 Customer success = reaching out before shit hits the fan  📦 The most underutilized moment in the brand experience 📦 Act as though a human would act Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth. Here's what you'll hear on the pod: 📦 Perception of email 📧 vs SMS 📱 📦 Our Two-Step process for driving leads with SMS 📦 Where CTAs should go, how they should look, and how many you should have 📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider) 📦 An inside look a the DTC win-back sequence Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We have a special Podcast today! 🎁 We're joined by Greg Elfrink to talk about why NOW is the best time to sell your business. Empire Flippers is the #1 curated marketplace for buying and selling established, profitable online businesses If you've ever thought of selling your brand for a massive profit, you can check out what your eCommerce store is valued at by going to https://empireflippers.com/valuation-tool/. Here's what you'll hear on the pod: 📦 What people get wrong about selling their eCommerce business 📦 The right way to evaluate your business selling price 📦 Why now is the season of the seller 📦 Opportunities after selling your business 📦 How going through a brokerage can get you a higher selling price 📦 Best space to start your eCommerce business in 2021 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Dropps CMO Elena Lécué. Dropps is a household cleaning brand fighting against toxic pollution, plastic waste, and animal cruelty. Oh, and the dirt in your home. From packaging to their ingredients, Dropps delivers on their promise! Here's what you'll hear on the pod: 📦 Eco-product education 📦 Transitioning from retail to DTC 📦 How Dropps struck viral gold TWICE 📦 Why Dropps treats Amazon as a trial channel Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on All Killer No Filler we’ve got Pilothouse Copywriter, Alora Bossy and Email Campaign Manager, Graham Battie to discuss personalized copy for email flows as well as campaigns, plus some thoughts on where AI copy bots are useful, and where they’re not. This pod also includes:  📩 How to make sure you're speaking to your most highly engaged audience in a way that maximizes their value  📩 How to utilize referrals to increase sales volume and client acquisition  📩 Inside a successful Mother's Day segmentation strategy  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Blume co-founder Bunny Ghatrora.   Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up. Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies like Blume. Here's what you'll hear on the pod:  📦 Promoting growth with education  📦 Understand what you want to build by working with available products in the market  📦 How a steady stream of UGC helps to understand what products your customers want  📦 Personifying product goals in product names can improve how customers relate to it  📦 SMS - connecting to your customers on a personal level Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the nerdiest iOS 14.5 podcast you’ll ever hear.    We’ve assembled a crack team of experts from Pilothouse and Helmkin to talk you through what to expect during the iOS 14.5 transition and provide insight into what our teams are seeing.    Listen to the pod for:   📦 The three biggest changes we’ve seen in our accounts so far. 📦 What kind of performance we’re seeing in our accounts.  📦 Why you need an effective way to model your data externally.   📦 Test results from the Pilothouse team (plus what tests you should be running).  📦 Why creative is still king.  📦 Predictions for the future of conversions API.    Bottom line: this iOS’nt the end of the world. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast we have co-founder and CEO of Huron, Matt Mullenax. Huron is a men’s skin and shower care brand built on the premise that guys’ morning routines haven’t changed a whole lot since puberty. Queue the big shower energy.  Here's what you'll hear on the pod:  How to activate your community and gain priceless insight  What "using your product as a weapon" means, and why you should be doing it How Huron is testing their product replenishment strategy  Why doing what other brands can't and won't do is a tactical sweet spot  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, we’re chatting with Pilothouse’s Head of UGC Angela Meadows, Creative Lead Alex Ortega, Head of Partnerships Dan Norcia, and Senior Media Buyer Nate Vankoughnet about scaling your campaigns with UGC! Spoiler alert:  60-80% of our top-performing creatives on any given account are UGC. 🤯 🎧 Listen to the full pod for: The number one thing that people get wrong when acquiring UGC How Nate tests UGC on Facebook Tips for nurturing relationships with influencers How to optimize UGC for a multitude of platforms Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories. Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein instant ramen. 🍜 🎧 Listen to the episode for: Immi's origin story & product discovery journey  Immi’s growing pains What they’ve learned since going to market The benefits of building in public and Their vision for the Immi community moving forward Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Mike Lackman, CEO of Trade Coffee, a special subscription service offering home-delivered fresh coffee from the nation’s best roasters. Trade is such an interesting business because of the way it takes existing great products, and innovates the customer experience and logistics side of things to create amazing customer experiences that grow LTV like crazy. Listen to the pod for:  📦 Why personalization is everything 📦 How they find that perfect match 📦 Your weekly reminder to always let the data do the talking 📦 Trade's approach to subscription fees  📦 Customer experience as a service 📦 A killer organic referral program  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler, we have the Pilothouse Amazon team of Robert Russell, Clifford Donovan, and Seth Tubman-Watkins with a little preview of our upcoming DTC workshop, The Amazon Growth Guide, coming your way April 28, 29 and 30th. learn.directtoconsumer.co/amazon This pod is PACKED with Amazon intel. Dive in for:    📦 Keywords strategy segmentation and bidding strategies across campaigns   📦 The #1 thing we see people getting wrong on Amazon their Amazon listings   📦 A breakdown of A+ Content  Why you need to register your brand on Amazon   📦 What kind of ads you need to think about on Amazon   📦 The interplay between Amazon Ads and organic sales   📦High-level strategy for building your Amazon store    Consider this your appetizer. Head to learn.directtoconsumer.co/amazon for the main course. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic:  tradesmen👷.   Listen to the pod for:   📦  Brunt's origin story and product development journey  📦  A pre-launch roadmap that you can steal   📦  Why micro-influencers with a niche audience are the way to go   📦  A friendly reminder to always let research and data guide your decision making   Plus we've thrown in Good Will Hunting and Home Improvement references for good measure. Can I get an "Aeeuuhhhhh"!? 🔨 😉 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams.  Listen to the pod for: 📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital challenge 📦 The biggest mistake brands are making with their success metrics 📦 Our predictions for the future of DTC 📦 The necessity of risk and change in partnerships 📦 How Pilothouse finds alignment with the DTC brands we work with 📦 The challenges facing different brackets of DTC brands Are you craving a hot take about the potential for a Musk vs. Bezos space war? Well, this is the pod for you. 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content    Listen to the pod for:    📦 How Ugly built its brand - and why it's fundamental to the business   📦 Why their no b.s. strategy pays off   📦 Ugly's commitment to creating an accessible product (and what that means) 📦 Why customer outreach is fundamental to their business model Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Drumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+! Raven has been a superstar guest on previous episodes of AKNF, and we're so excited to have her expertise and energy on our team. She's joined on today's pod by Pilothouse Sr. Media Buyer Jacob Geary. Listen to the pod for Jacob and Raven's media buyer origin stories, Jacob's strategy for growing DTC+, and Raven's exciting plans for building the DTC+ community. 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Grab a hot cup of cocoa and cozy up, cause this week's poddy features Wylie Robinson, CEO and founder of Rumpl Blankets, and his head of eCommerce, Shane Roach. Shane and Wylie sat down to talk about how Rumpl turned high-performance materials into usable works of art that have been exploding the historically stagnant blanket space. Listen to the pod for: 📦 Why you should look to your life for product inspiration  📦 Advice for expanding one step at a time  📦 How Rumpl manages its analytics  📦 Finding balance in your SMS strategy  📦 Harnessing events as a marketing strategy  AND how Rumpl achieves 3-4x ROAS across multiple channels - enjoy! 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter! This week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 Utilizing predicted next purchase date Make sure you listen for the team’s mark-down marketing epiphany! 😆 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Get ready to relax and unwind, cause this week's poddy features Lee Veldkamp, Co-Founder and CEO of Simply Earth, an essential oils subscription company that aims to teach people about the benefits of essential oils so that they can live a toxin-free life. Lee breaks down the importance of adding value to subscription boxes and the massive role education plays in the customer journey. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re talking about the art and science of YouTube Ads with Ryan McKenzie the co-founder and CMO of Tru Earth, Pilothouse Head of Google Saul Garcia and Pilothouse Lead Media Buyer Jacob Geary. Want to hear more from this dream team? Look over the shoulder these expert practitioners as they give you the step-by-step playbooks they used to create crazy-profitable YouTube campaigns – LIVE on Zoom for FREE! Join our FREE two-day all-access sessions on March 25 - 26, 2021 from 1:00 pm - 2:00 pm PST. Unlock YouTube Creative & Scaling Secrets From 2020's 2nd Fastest-Growing DTC Startup In our TWO one-hour, all-access sessions, experts from Tru Earth and Pilothouse will cover: How to create compelling, high-converting videos (on any budget). How to profitably find, refine, and scale your target audience on YouTube. How to optimize your campaigns and scale your DTC eCommerce brand on YouTube. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Fill up your cups! This week we chatted with Jurrien Swarts and Meghan Holzhauer of Stojo, a DTC brand that aims to end disposable culture one reusable product at a time. Stojo was one of the first to market in their field, launching their collapsible cup in 2015. They have since built a loyal customer base that launched them to $6.5 million in sales in 2019 and they’re on pace to exceed that by 100% in 2021 😱 The podcast is packed with valuable insights from a founder/CEO perspective (Jurrien) and from a brand and growth marketing perspective (Meghan).  Have a listen for:  📦Tips for honing your brand story  📦Insight into the world of utility and design patents  📦Why you should be broadening your channel horizons  📦How Stojo ranks its affiliates Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's All Killer No Filler features our social media manager Maia Sampson hosting a round of questions on the state of DTC with Eric, Pilothouse CEO Dave Steele, and Pilothouse CRO Kyle Hitchcox. Listen for insights on the future of DTC. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we chatted with two heavyweights to get their outlook on how retailers handled the pandemic, Torrie Belknap, VP Marketing of Tuft & Needle (DTC mattress vets) and Nicole Campagna, Sr. Growth Manager at SheerId.    Here are some key takeaways from their chat:   📦  Why you should make a hate list  📦  Consider the role of customer identity  📦  Lead with value  📦  Invest in stories Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week's All Killer No Filler, we're offering you part two of the first day of our Presell Page Course!   If you are not using presells, you are leaving money on the table - listen to the pod to find out why! Then head to dtcplus.co to start your $1 trial and access the rest of the expert-led course. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's cast features Kristen LaFrance, Twitter’s Mayor of DTC and Head of Resilient Retail at Shopify, dropping value bombs like there’s no tomorrow! Kristen shares focused wisdom on the things brands get wrong about community building, walks you through the steps of community engagement, and shares her favorite community building hacks that brands have come up with since the outbreak of COVID! This is a podcast you can’t afford to miss! Listen for:  📦 Why you should prioritize relationships over sales  📦 Kristen's core blocks of community  📦 Why you should call your 100 best customers  📦 COVID-19 retail trends  📦 A five-step guide to starting podcast content Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week’s All Killer No Filler, we’re offering the first part of our Presell Page Course! Part one of our course series features Pilothouse Creative Director and page design specialist Cam Wind. In his words, “if you are not using presells, you are leaving money on the table.” Listen to the pod to find out why! This presentation covers:  What a presell page is, and where it comes into play in the customer journey Creating a better experience for your customers Page formats that work Plus examples of Pilothouse presell pages! We’ll share part two of this presentation next week - see you then! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Need some help figuring out attribution? This is a topic every high level market loves to “geek out” on, but very few have it dialled to their complete satisfaction. With that in mind we sat down with Scott Desgrosseilliers, founder of Wicked Reports, an old school attribution wizard who built his first database at 10 and has put over 20,000 hours in on this topic. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We're going to show you how to build presell pages that can double your conversion rates! Presell pages are the most under-utilized yet most impactful levers of any good DTC funnel. Join this workshop and build (or refine) your presell page to find your audience, increase conversion rates, and boost your average order value.📈  The challenge is guided by expert practitioners who have tested 1000's of iterations of presell pages. ...and the best part is that it's 100% free. No strings attached. ➡️  Sign up today! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Content marketing is a necessity for DTC brands or agencies as we all try to cut through the noise and engage customers in ways that steadily build your brand affinity and foster LTV. This week on the DTC Poddy, we chatted with Dain Walker. Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less than two years by simplifying complex and powerful ideas into compelling content. Dain is one of the clearest communicators we’ve seen, both on social media and in person. Don’t miss his engagement hacks for creating compelling carousels, as well as his personal development superpower and life-changing reading list. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler is the second half of our presell page discussion - and this time; we’re talking copy!  A middleman between your ad and shopping cart, your presell page acts as a salesperson by supporting the customer, giving them a nudge, and providing the info they need to convince them to purchase your product or service. The role of the presell is to eliminate any doubts and make the purchase irresistible. Pilothouse copywriters extraordinaire Alora Bossy and Brad Knell are here to break down exactly what you need to do to ace your presell page copy.  Inside this pod, you'll find:  📦 How to engage your audience by creating a strong avatar  📦 A gentle reminder that your copy doesn't need to be a literary masterpiece  📦 Why research and customer reviews are your best friend when it comes to presell page copy  📦 Helpful copy formulas to help strategize your messaging Take a listen to the pod, then sign up for DTC+ and join our Build a Presell Page Challenge, February 24-26. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of Amazon  🚀 Why you should be studying your funnel  🚀 Ben's guide to mastering acquisition through subscription and SMS  🚀 Why you should consider reducing your dependency on paid social  🚀 A Case for ROAS Agnosticism (!?) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In our latest installment of All Killer No Filler, we have Tim Peacock, Cam Wind, and Raven Dixon from the Pilothouse team on the pod to talk presell pages, providing a sneak peek into our upcoming DTC+ course! Take a listen for: 📦 Why presell pages sell better than eCommerce stores 📦 How to optimize your bundles 📦 Different types of presell pages and when to use them 📦 A sample presell page outline 📦 Why presell pages will be even more important with ios14 changes Take a listen to the pod, then sign up for DTC+ and join our Build a Presell Page Challenge, February 24-16. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup How we drink is changing. The pandemic has seen a major rise in at-home alcohol consumption and a simultaneous call for healthy alternatives to spirits and mixers. Denetrias “Dee” Charlemagne is a co-founder of Avec Drinks, a high-flavour low sugar mixer challenger brand that launched in June of 2020. Avec Drinks has arrived at the perfect time offering premium mixer to pair with premium spirits, that appeal to calls for healthier (and tastier) drinking options. Not even a year old, the pod takes a behind the scenes look at Avec Drinks' early growth and DTC strategy including:  Their organic first approach  Plans for a 2021 paid strategy  The benefits of building a creative community Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re unpacking our approach to team building and growth with Pilothouse’s team of super scalers including Jordan Chew, Cam Wind, Dave Steele, and Kyle Hitchcox. These guys know two things 1. How to grow teams that scale 2. their sports metaphors. Listen to this slam dunk pod for: 📦  Finding opportunity in chaos and harnessing that potential 📦  Why it’s ok to fail 📦  The importance of radical transparency, hyper-communication, and rapid feedback loops 📦  Why we look for and encourage entrepreneurial mindsets at PIlothouse 📦  A walkthrough of Pilothouse’s hiring process and onboarding workflow Come for the great team-building advice, stay for the synchronized swimming reference. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week, we’ve got a combo platter pod!  We’re chatting with Tom Coburn, the cofounder and CEO of Jebbit, a software tool that creates delightful, data-rich customer experiences that encourage consumers to provide information about themselves. Also joining us is Ulli Haslacher, the President of Pour Moi Skincare, a DTC challenger brand that utilizes unique climate-smart technology recently named one of the best inventions of 2020 by Time Magazine. Listen to the podcast for:  📦 Insights on how you should be collecting and activating on declared data  📦 Why surveys just aren't cutting it anymore when it comes to data collection  📦 How a Jebbit quiz resulted in zero product returns for Pour Moi Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on All Killer No Filler, we’re catching up with the head of Pilothouse’s newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam Robinson. User-Generated Content (UGC) is an umbrella term that covers everything from product reviews to celebrity endorsements. The Pilothouse ad buyers consistently saw UGC content killing, inspiring the establishment of a whole department for UGC at Pilothouse.🔥🔥🔥 Listen to the pod for insight on why you should be building out your UGC strategy. Listen for: 📦 How to match UGC content type to brands to scale campaigns 📦 UGC as a trust-building mechanism 📦  The importance of enthusiasm in UGC 📦  Why you should be testing first with in house UGC 📦  What type of UGC to activate across your funnel 📦  Behind the curtains insight into how Nate builds out his UGC campaigns for prospecting and retargeting Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Dylan Carpenter, host of the podcast Rich Ad Poor Ad and Founder/CEO of agency Koality Media.  Dylan has experience working with Fortune 500 companies and spent over $15 million on Facebook/IG ads. Today, he’s here to chat about the brick and mortar opportunity, what local businesses can be doing to grow, and what’s happening in the ad space. Stick around for value bombs on:  💣 Local campaigns vs. eCommerce campaigns 💣 Why it all comes down to creative 💣 Tips for local businesses 💣 Why you should think twice before trying to hack the algorithm  💣 A chatbox restaurant hack Take a listen to the full pod for Dylan’s plans for 2021, angel investing, his response to iOS 14, his crypto tips, and the wildest gift he’s received 🐢. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to part two of our brand experience discussion.    Due to a scheduling snafu, we were lucky enough to chat with Jesse Campbell twice!  Jesse is a designer and founder of Partner, specializing in design and branding for eCommerce and digital products and partnering with top 1000 Shopify Companies.    In this pod, we delve into Jesse’s expertise in the cannabis industry (a helpful listen for anyone working with a restricted industry) and unpack brand transparency and the many different ways brands can activate transparency to build trust.    Listen to the full pod for:  📦 Shortcuts to help determine your brand identity    📦  Why you need a two-pronged brand story    📦  Trust and transparency to determine brand differentiation, and the many facets of transparency    📦  Experiences and opinions on the rollout of legal cannabis in Canada, and transitioning from grey to white market industry   📦 Predictions for a personalization forward future for eCommerce Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re serving up high-end experience and design expertise for this week’s pod with Andrea Wagner, Design Manager for Facebook Shopping and Jesse Campbell, designer and founder of design agency Partner. Take a listen for discussion on building with the customer in mind, radical transparency, and predictions on upcoming digital experience design trends! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14.    This looming update or “global internet shockwave,” has the potential to change business as we know it, holding far-reaching implications for measurement, optimization, and business tools.    You’ll want to hear this team of experts unpack their instincts, plans, and strategies for surviving this big change.   Listen to the pod for:    📦  A breakdown of wtf’s happening with iOS14  📦  Facebook and Google’s response to the imminent change   📦  How does this compare to GDPR?   📦  What this change will look like for UX  📦  The role of agencies in this turbulent time   📦  Predictions for the future and how businesses will adapt Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers. We know that niched offerings outperform generic, but Brennan takes personalization to the next level. Brennan’s area of expertise is dynamic niching -  on the fly, data-informed curation of messaging to appeal to each individual customer. If you care about simple ways to increase conversions, and your customer personalization is limited to *|FNAME|*, THIS is the pod for you. Listen for value bombs on: 💣 Personalizing CTA’s based on where someone is in your offer funnel 💣 Using data to personalize your opt-in forms and increase conversions 💣 Low hanging fruit: are you missing an opportunity to convert returning visitors to your site? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric as he reflects on year one of DTC Podcast and unpacks the top takeaways, key insights and strategic formulas uncovered in 2020.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Matt Halfhill, founder of Nice Kicks - one of the most popular content websites in the footwear/streetwear industry. Matt spent years as a sneaker reseller, eeking out a healthy margin on platforms like eBay, but he soon realized the value is in creating your own product that you have the creative freedom to promote as you see fit. According to Matt’s predictions - if you rely on other people’s products, your days are numbered. Every producer is moving towards a DTC model in this time of profound change as legacy businesses across all industries adopt to the new norm. (Hello and welcome to DTC - you’re in the right place 😉) This is why product creation is a major initiative for Nice Kicks in 2021. Services and products are investing so heavily in content that it only makes sense that content websites are looking to create products. Take a listen to the full pod for discussion of the above, plus:  ⚙️ Mechanics of a content machine 🧵Tailoring content for your audience’s audience  👟 2021 predictions 🔥 Hot takes on the sneaker resale market 👟 A sneaker aesthetics deep dive Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, we’re tackling the biggest ad platform of them all - Google. Google has been quietly growing its ad offerings while refining its algorithm, and our team of Google Ads heavy hitters Saul Garcia, Richard Clement, and Rafael Scott are your google guides here with up to date intel to help you on this massive platform. 💥 Getting specific with your SEO keywords 💥 Retargeting on Google 💥 Supercharge your audiences with branded keyword bidding 💥 The benefits of paid ads x organic listings  💥 Retargeting on Google  All this plus actionable strategies and resource suggestions to supercharge your Google ad presence. Take a listen, then get to work! 💪 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 📌  Pin Ads 4 the Win! 📌    With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!   As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.   Here’s a snapshot of what we’re seeing: ✅  83% of people on Pinterest have made a purchase ✅   700M Users & growing on the platform ✅   $100K + the average household income of a :us: Pinterest user ✅   Crazy :arrow_up: ROAS opportunities on TOF & Retargeting ✅   Super :arrow_down: CPMs $.50-$2.50 ✅   Maturing algorithm   In the midst of the: ❌ volatility in both the world & consumer buying behavior ❌  unpredictability of almost all ad platforms ❌  account shut downs ❌  radically changing cross channel ad landscapes   How are you filling your funnels?   If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power💥 !!   Eric sat down with Lindsay Shearer who has one of the largest & industry-leading 📌  Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions!  Check out her deep dive into 📌 Pinterest ad strategy for Ecom brand owners & agencies.   It’s time to expand your traffic sources! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler features the Pilothouse Creative Team sharing their top tips & tricks for creating scroll-stopping creative and balancing performance with polish.    Take a listen for key insights on:   🗝 Standing out on socials   🗝 Data-driven creative   🗝 Intentionally breaking from design best practices  🗝 Easily applied creative hacks  🗝 How we structure our creative team Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Neville Medhora, the brain behind copywriting agency and training business Copywriting Course. He’s also the author of three books, and an advisor to AppSumo, The Hustle, and swipefile.com. His training videos have been viewed by thousands and he currently advises numerous companies on how to make their copy awesome and increase conversion rates across all the materials they produce. We know we have some big-time copy nerds in our audience - this one’s for you. 🤓 Take a listen for: ✏️Why you should write exactly as you talk  ✏️The not so secret sauce for building your audience ✏️Creating content that pops  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup As promised, we sat down with a full panel of heavy hitters from Pilothouse to break down their Black Friday/Cyber Monday 2020 experience. Listen to the pod for quick hits on:    💥 2020’s record-breaking Black Friday   💥 Starting sales early & extending to Cyber Week   💥 Our inventory strategy & plans for next year  💥 Balancing prospecting & retargeting over BFCM  💥 Our two-pronged creative strategy   💥 How to approach “gifters” by building a 🔥🔥🔥  Amazon storefront    Save and share with your team so you can activate these strategies next year 💪 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Ryan McKenzie, co-founder of eco-friendly laundry strip brand Tru Earth -  Canada’s 2nd fastest growing startup. Tru Earth has seen a two-year revenue growth of 8408% from $0 to a current run rate of over $30 million. Listen to this pod for insight on: 📦 Mission Marketing 📦 Starting Strategically Small   📦 Thinking of Retail as a Partner 📦 Influencer Strategies  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup The Pilothouse team is slammed hustling for Black Friday - they’ll be back next week to debrief on highlights from the big day, so stay tuned. In the meantime, we’re checking in with Eric and Kyle on how things are going in the DTC world and what they’ve learned while building a content creation business. If you’re looking to enhance your content - this one is for you. Take a listen for: 📦 How to develop a content machine 📦 Building a quality audience 📦 The power of 3rd party brands *** Note: We had some technical difficulties on this one. Apologies for the less than ideal sound quality! We have AirPods on order so it won't be an issue next round. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re going head to head into our latest DTC podcast debating agencies vs. in house media buying teams. Our guest this week is powerhouse Molly Pittman. Molly is the CEO of Smart Marketer and Train My Traffic Person, a training program for in-house media buyers. She’s the author of Click Happy, and she recently launched a new podcast, Smart Marketer. I’ll have what she’s having. Here are some highlights from the pod: So what’s the deal? Agency or In-house? We may have lured you here with a clickbait-y title; it’s less about in house or agency, more about relationship building. There is no one size fits all response; different businesses have different needs. The wheels fall off agency partnerships when business owners pass the buck; it’s naïve to hire an agency, hand over ads, and expect to be hands-off from that point onwards. Joint accountability, collaboration, and hyper-communication are essential. With minimal information or insight into your business, an agency partnership is unlikely to thrive. It is the agency’s responsibility to insist on visibility into the business, and it is the responsibility of the business owner to maintain open lines of communication with the agency. When it comes down to brass tacks house vs. agency, Molly will pick in-house as that’s her background. Her take is that there is something special about having a team in touch with the day to day, who intimately knows the company’s voice. Again, there is no one size fits all response. If you’re just starting, you'll need agency support before you start buying ads. Some folks know they aren’t good at marketing - get yourself an agency! Maybe you need scale support or to delegate a specific element of your strategy? Time for an agency. Molly’s 6 Steps for  Effective Campaigns The Offer Who Ad Copy Creative Campaign Structure Everything Else Listen to the full pod for predictions on the future of agencies’, why you should hire candidates with service industry experience, and a reminder to monitor your screen time. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we dove in with Pilothouse's Comment Moderation team, where we handle clients' ad comments with wit, style, and grace to improve ads, audiences, sales pitches and ultimately, your bottom line (up to 20%). 📦 How to use comment moderation during the onboarding process to improve early results 📦 How to arm your comment moderators with the tools and resources they need when taking on a new account. 📦  The nuances behind when negative comments should be hidden, deleted, or even left in plain sight for everyone to see. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Next up on the pod, we’re talking 3PL with Fraser Kinsley, CEO of Hook Logistics and Jacob Sussman, Head of Marketing.  Hook knows that logistics and fulfilment can be a full-on nightmarescape, and they are here to help with DTC-friendly solutions. We talk about their origin story, building brand voice, and the future of fulfillment on this logistics-focused pod. Here are key takeaways: Meet your customers where they’re at Separate your brand from the pack The key to good copy DTC is here to stay The future of DTC It’s time to think about how you will compete and stand out. Are you more interesting? Are you fostering a deep connection with your community? Do you have innovative distribution? Find your thing, and lean in. Take a listen to the full pod for a behind the scenes peek at how the Hook team is re-imagining 3PL for the DTC market. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Looking for growth support? Building a brand? Need an ops overhaul? Talk to Brenda Mendez, former COO of Snow Teeth Whitening and Branding and Marketing Specialist. This force to be reckoned with problem solver and ops mastermind is ready to roll up her sleeves and help. She specializes in building ops to alleviate pain points utilizing her lived experience and no-nonsense analytical approach to streamline your business. She’s basically business Mary Poppins. She wants to set up your business for success - so much so that you don’t need her anymore. Maybe a business Ghostbuster? 👻🚫 (...we’ll work on our analogy.) Here are the key strategy takeaways from our podcast you can try on your own ops stack. Approachable Ops 3 Pillars for Growth Whether you’re growing a product, persona or service, Brenda uses this three-pillar framework to develop and elevate brands. Brand Equity Community Associations Bypass Burnout Creating and scaling a DTC business is a major undertaking that requires serious mental stamina. Prioritizing your mental health is a must. Here are some tools Brenda employs (based on personal experience with burnout after a significant push when taking Snow to retail) Self Audit 5 Non-Negotiables Communication Waterfall Listen to the full pod for more, including how not to be a bottleneck, how to best activate different influencer tiers, and why rebrands aren’t as scary as they sound. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we return with the Pilothouse founder team to discuss the agency's wild growth and how we've stayed aligned and in-sync while growing from 16 employees 74 during eight months.  📦  How to hire entrepreneurs and GROW equity  📦  Aligning incentives with all staff AND clients 📦  The next opportunities for Digital Agencies 📦  Instilling team vision and values 📦  Over-communication as a rule 📦  Making sure you have everyone on the right seats 📦  Becoming a DEEP integration partner and what that means for our funnel 📦  Business development via content (DTC newsletter anyone?) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup As an agency partner to ❄️ Snow, we’ve enjoyed a front row seat to their journey of both category dominance, and category creation. We caught up with Josh on a podcast to discuss growth in all its dimensions.  Elizetxe’s (pronounced el-is-et-chay) superpower is his commitment to challenging the status quo. His trailblazing attitude inspires others to think differently.  When it comes to growth, Josh is always willing to explore and experiment in many dimensions at once, both through ad-driven DTC, retail, billboards and more. What follows is an unpacking of Josh’s central ideas about growth that he’s learned throughout the process of scaling his company beyond $100M. Prepare to grow your operation 🔵 Head & the heart: It is essential to have clarifying conversations to determine what success means to you, and what end goal you’re looking to achieve. Is your goal to provide for 5 to 10 people? Are you looking to create a generational company you can pass down to your children? Dig deep to unpack what making an impact means for you and your business. As Elizetxe puts it, thinking about scale starts in your brain and your heart.  🔵 Brace yourself: Be proactive as you prepare to scale. Take what you’re doing and multiply it by 100. What systems and how many people will you need to accommodate that growth? Start to take the next best affordable steps to work towards that goal, putting in place the building blocks for that growth moment.  🔵 Macro management: Elizetxe advocates a high-expectation, low-pressure managerial style. Give your hiree’s full control. Be sure to brace yourself for growing pains in delegation and relinquishing control when scaling to a bigger team. A lot of stress can be reduced by due diligence in the hiring process - hire someone you trust to sit in the driver’s seat.  🔵 Swim with sharks: As you scale, hire those that share your risk appetite. You want your team filled with scrappy folks who are operating on your level. Only egotistical leaders are intimidated by hiring entrepreneurial forces to be reckoned with.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to this week’s edition of the All Killer No Filler podcast where we hang out with the talented members of the Pilothouse agency to tease out the key insights, distinctions, and updates that you need to know to grow your DTC brand fast. My name’s Kyle Guilfoyle and today I’m super excited to be joined by Pilothouse co-founder Kyle Hitchcox as well as our in-house copywriting team Alora Bossy, Brad Knell, and David Franklin. Today we’re going to be nerding out about copy.  What is copy, anyway? And specifically, I’m curious how you explain it to ‘non-marketers’? We like to start episodes with a ‘value rocket’ by asking the question: what’s one thing about copywriting most people don’t know that they probably should? Why is copy important? // OR more interesting → Can you take me back to the time you realized copy was an important skill? What does it mean to be a conversion copywriter? I often think becoming a copywriter is kinda like learning a new language. How would you describe the evolution of, say, someone who knows nothing about copy to becoming a strong copywriter? Also New School vs. Old School → Brad and David have been at this game a loooong time, and Alora, while experienced, hasn’t been at it for -- how long have you guys been at it? -- 15-20 years (or however long it’s been) What steps do you recommend someone take to become a strong copywriter in the shortest amount of time? So the skill of copy kind of has ‘sub skills’ -- offers, hooks, stories, transitions, voice/tone, etc -- do you see copy similarly? If so, what do you think is the most important ‘sub skill’ to master first and why? How do you approach offers? What makes a winning offer? What are your all-time favourite copy tools and resources? Favourite copywriters? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Not getting the results you want with your influencer campaigns? We’re here to help! Step 1. Sign up for our Flywheel Challenge (Only a few spots left and closing the doors on Saturday for REALS.) Step 2. Listen to our conversation with Roger Figueiredo the VP of Marketing and Sales Development for hashtag paid, a leading platform for executing influencer campaigns. We pick Roger’s brain on all things influencer marketing, take a peek at the highlights below: 🚫 Are you making the #1 influencer marketing mistake? 🔎 Celebrity Influencers vs. Nano Influencers 📄 The Art of Whitelisting ⏳ Take Time With Your Customers 💵 Creator Compensation Listen to the full pod for a debrief on the COVID-induced creator economy, why legacy brands are reluctant to jump into influencer marketing, how to effectively measure influencer targeting and a laxative case study in influencer authenticity. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week's Pilothouse podcast Ask yourself: what am I doing in the account hour-by-hour, day-to-day? Then, how can I automate that. 📦 This cast breaks down our favorite automations for testing, stop loss, and optimization. 📦 The ad testing automation that gives you scalable data at a fraction of the cost 📦 The Stop-loss automation that adds 20% to your bottom line 📦 What happens when you over automate things, and how to avoid it 📦 Ultimate naming conventions for campaigns Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup ⏳ How much time and effort can having a set of principles for business and life that you've honed down to sharp blades to help you pare down to what's really important? The answer is in this podcast.. Jason Akatiff is the founder of a4d.com, a powerhouse affiliate marketing network, as well as ecommerce brands BauBax and Boundery.   Jason has been a performance marketer since the 90’s and is an advisor and overall DTC strategy expert who has generated a quarter-billion dollars in affiliate commissions (and billions in ecommerce sales) throughout his career. He’s also a mentor of Eric’s - basically making him DTC’s Obi-Wan Kenobi.  Watch this week’s sneak preview as Jason shares his take on what has been happening in the affiliate space during COVID-19 and discusses his guiding principles,100 of which he has recently shared on his blog. Here are three fundamental principles he unpacks on the pod:  Never build something for cash flow alone. Always build for cash flow and value creation. You’ll make a lot more (with a lot fewer taxes) selling what you’ve created if executed right. Be efficient in your solutions and help. Synthesize long-winded answers down to the core of the issue (this principle led to the creation of Akatiff’s blog).  Train your talented people to be system builders. Focus on building and creating new and different things that other people haven’t been able to do.  You can find Jason’s other 97 principles on business, vision/planning, process, hr/culture, and tech/dev, over at https://jasonakatiff.com (highly recommended). Take a listen to the full value-packed conversation on our podcast. We run the gamut from HR and structuring strategy to skill development, COVID-19 responses, to further Star Wars references, and why you should be taking 100+ days of vacation a year.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on AKNF we are joined by Pilothouse Senior Media Buyers Raven Dixon and Stu Mason for a rapid fire discussion of the tactics and strategies that are moving the needle for our agency this week. Off the top we discuss "what to do when you need to test new assets and Facebook continually wants to go back to the same well?" To Join the DTC Influencer Flywheel Challenge (course) Nov 10-13, join the waiting list here: https://learn.directtoconsumer.co/influencer We cover: 📦 How to create REAL urgency and leverage scarcity with your ads (especially around BFCM) 📦 Consider your MARGIN first when advertising on Facebook (and what to do if your product has a low AOV).  📦 Digging deep on Pre-sales landing page data to optimize and improve 📦 The POWER of Pre-orders (the ultimate brand flex) 📦 Don't be afraid of letting it all hang out and put your EGO in your ads 📦  How long do we have jobs? The Future of Facebook Ads in a world of smart automation. To Join the DTC Influencer Flywheel Challenge (course) Nov 10-13, join the waiting list here: https://learn.directtoconsumer.co/influencer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🤗  Hey y'all! This pod with Molly Borman from JustNips For All was a lot of fun and filled with high-value topics that we don’t often talk about on DTC. Check it out.  As marketers, our first impulse is to buy ads to grow our business. For many of us, this approach has worked wonders. But what if you couldn’t advertise on social media at all? Meet the indomitable Molly Boorman, founder and CEO of Just Nips Fake Nipples, the fastest growing breast cancer nipple accessory on the market, and author of The Instagram Iceberg, a #1 New Release on Amazon.  After Instagram’s restrictive policies resulted in Just Nips being removed from the platform, Molly pivoted to a social media free strategy and is pioneering what she calls “The Iceberg.” The Iceberg is everything other than social media that goes on under the surface to make your business grow.  Molly’s path found her scaling her company with attention to detail, word of mouth, PR, community and more.  Listen for Molly’s “marketing epiphany” and other impactful insights in the pod:  📦 The power of word of mouth, grassroots community building, and the shift to hyper-locality  📦  The necessity of authenticity and storytelling and how to sell your story to the press  📦  Why dumping your money into Facebook ads (blindly) is never the answer  📦  Experiences of a first-time founder, and a temperature check on the entrepreneurial climate Listen to the full pod for Molly’s Just Nips journey, along with her titillating takes, tips, and refreshing approach to socials.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We had a VERY exciting week at Pilothouse, due mainly to Amazon PRIME Day.  We've been growing our Amazon. This year for one client we did over $100K in revenue, just on Amazon this past week.  We go deep on Amazon and how to: 📦 Optimize your Amazon listing (images, bullet points, keywords, product description + content) 📦 PPC campaigns for maximizing Prime Day 📦 How to use ACOS to maximum effect (Amazon Cost of Sale) 📦 The Benefits of Maximizing Prime Day for BCFM and Organic (Getting on the Top 100 List) 📦 Promoting Amazon listings with Facebook Ads (Facebook Amazon Bridge) to Rapidly launch products 📦 How to leverage FBM (fulfilled by Merchant) listings along with regular FBA Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Marketing in a restricted industry? Interested in subscription-based sales? This one's for you!  In our latest pod, we chat with Simon Solis Cohen of Highway 29 Creative - an expert in DTC wine marketing.  With a hospitality background and experience in the Napa wine scene, Simon took his passion for wine to the digital marketing space specializing in e-commerce, marketing, and DTC sales for the wine industry.  We’ve decanted key takeaways from our chat to help you crush your DTC marketing goals. Get it? Wine? Crushing grapes? No? You’ve stopped reading? Great. (or should I say, grape 🍇) 🍷 Build a one to one relationship  🍷 Be the star of your own story 🍷 Lean into lifestyle  🍷  Harnessing UGC reviews 🍷  OG DTC & Subscription Sips Wine Clubs are having a bit of a reckoning at the moment, reevaluating their legacy structure in light of new offerings in the DTC Market. Historically, wine subscriptions have held a more old school “you get what you get and you don’t get upset” mentality, offering 1-3 shipments a year, with predetermined options. Now, looking at other subscription models of have changed this - wine needs to evolve. Rather than forcing your client to take six bottles of whatever you decide, when you decide - now wine club members can choose their frequency, their quantity, and their product - give the customer choice to cater their experience to their needs/wants.  Don't want to just hear it through the grapevine? To learn more about Simon’s 5 stage wine marketing funnel, why cab sauv is king, the legacy of Sideways, and harvesting geekiness in the wine industry. Watch the full video here: https://youtu.be/zaeG2w-jpaA Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Can you improve your ads 3x with simple hacks like using "Even IF" at the beginning of your ads? YES! This week's AKNF features Pilothouse media buyers discussing the issues of the day including: 📦 "Even IF" for 3x lift 📦 28 Days Stayed (q4 relief from Big Blue) 📦 Bundling Kungfu 📦 Conversion API early return (and cash bonuses!) Featuring Kylh Eitchcox, @Liam Robinson @Taylor Cain Eric Dyck Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video Join the Flywheel Challenge! https://learn.directtoconsumer.co/influencer

Subscribe to DTC Newsletter - https://dtcnews.link/signup For our latest podcast, we sat down with Srdjan Popovic, Chief Marketing Officer of Crossrope. He happens to be a DTC Newsletter superfan. 🙌🏻 Crossrope is on a mission to become a household name in the fitness space. They have innovated the jump rope with their weighted, interchangeable ropes and accompanying app providing portable workouts that can be activated anywhere. Crossrope has seen a 400% growth in the last year. How? Srdjan credits three key elements: Agility Iteration Access to an extensive library of footage 🔑 Agility & iteration are essential 🔑 Create LOTS of content (more than you think you need) Read on for other value bombs from our conversation with Srdjan: 🔑 Meet your customers where they are ✈️ Build the plane as you’re flying it 📦 Watch your sneak preview of this week’s full pod for some insight on podcast ads, how to infuse comedy in your creative, how Srdjan activates on DTC value bombs, and to hear us bask in Srdjan’s praises -  it’s almost too much. (just kidding, keep telling us we’re great!) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join our Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020.  In this 30 minute value rocket, we cover: 📦 UGC Mashup mechanics (thumbnails, captions, and workflows 📦 Fall out from 28-day Conversion Window deprecation (what will it mean for Facebook Ads v. Google Ads) 📦 Limitations of Server to Server + Conversion API + Shopify  📦 BFCM Preparations! Roadmapping offers and Strategy! 📦 Top of funnel strategies on SnapChat (Unlock your conversion events!) 📦 Black Friday goes 100% Online, what will it mean? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Nick Jordan is a character. and a razor sharp SEO with results to back up his bombastic opinions. In his first three years in business with ContentDistribution.com he's grown several websites from 0-100,000 in a year, some projects doing 500K organics already all with zero focus on backlinks. "There are 3 main things people think about when they think about SEO and I don't do any of them." ⛔️ Backlinks ⛔️ Technical SEO ⛔️ Praying to the Google Gods He lays out his entire methodolgy in this podcast, screensharing his private tools, giving you a clear picture of how all of it works, including: 📦 Why Content velocity is your biggest lever with SEO 📦 How to link sites internally to create the most juice 📦 How to create top, middle, and bottom funnel SEO content 📦 How to think about grouping keywords on pages 📦 How to find new dimensions within your keyword research 📦 Why content velocity is a moat 📦 How to do all this without the content hamster wheel feeling 📦 Why Efficiency Score it the #1 ranking metric 📦 The biggest missed opportunities for DTC and SEO Learn all about this and lots more in this action packed poddy from DTC and Nick Jordan KEY LINKS Keyword Grouping Tool Quality Content is Key Drive Your SEO Results with Content Velocity Brandjacking 101 Hiring Your SEO Content Writing Team Josh Fletcher's Growth Hacking Bible Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup The Pilothouse agency leaders return for a fast past discussion of the top media buying issues of the day.  📦 One day click view campaign hacks 📦 Creating lookalikes from Google Click ID for higher intent 📦 YouTube Crushing in Lead Generation 📦 Pre-Covid Pixel Seasoning - Should you nuke your pixel? 📦 20% text rule overturned, how to take advantage 📦 Mystery Products Rule! 📦Upsell Landscape Changing Fast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup How to Create Packaging that Performs with SmashBrand’s Kevin Smith The DTC Podcast sat down with SmashBrand’s Kevin Smith to discuss all things package design strategy. He delivered practical, implementable advice on reducing risk, differentiating your brand, and communicating your values to your customers. Kevin is the founder and managing partner of SmashBrand, working with clients such as Kraft Heinz, Duracell, 7-Eleven, and Paypal to innovate their packaging design, brand strategy, branding, and consumer testing. Kevin started his career as a CPG entrepreneur growing several brands to over $40M in revenue before pivoting to his true passion - brand strategy and creative direction. Watch the full conversation here or read on for key takeaways from Kevin’s data-driven differentiation-based strategies. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻 Greetings DTCers! This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot. Meet BIOHM Health CEO @Afif Ghannoum,  A biotechnology attorney, and FDA regulatory expert. In addition to his role as CEO of BIOHM Health, Afif has launched three biotechnology companies with over $15 million in private equity financing, launched products in over 25,000 retail stores, and licensed technology to a global pharmaceutical company for a product sold in over 100,000 stores. 🤩 His father is renowned scientist Dr. Mahmoud Ghannoum, who made the breakthrough digestive health discovery that bacteria and fungi work together to dissolve digestive plaque in the gut. Recognizing an opportunity, Affif teamed with his father, leveraging his father’s expertise and landmark discovery to launch gut health company, BIOHM Health. BIOHM is currently seeing monthly sales approaching seven figures through tactics outlined here. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Have you ever wondered what it’s like to be in the mind of a Head of Growth at a top DTC brand? Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner. Tune-in to Margaret’s data-focused thinking and learn… 📈 What does the Head of Growth do, anyway? 📈 How can you make data clear so that it tells a story? 📈 Why simple testing goals will keep you out of the weeds 📈 How Margaret has grown an efficient growth team 📈 And lots more Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Build Your Ambassador ARMY Today!  In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand. Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army! With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perfect time to turn your customers into selling machines by building a brand ambassador community. 👊🏽 Alan started as a Red Bull ambassador himself back in 2007. He was able to see first-hand how an engaged community can rapidly grow a brand. "There was a directory of all the other ambassadors not just in the country, but around the world [...] and I was able to look up the local ambassadors and hit 'em up [...] and say, 'I'd love to connect with you, grab coffee, and by the way, my friends and I are hosting a party, could we get some product?' and they'd hook it up. Now I'm a Red Bull superfan." Fast forward to today and Alan’s helping others do the same thing for THEIR brand. This cast goes deep into the why and the how behind brand ambassador programs.  Some of the benefits Alan’s seen come out of his client’s brand communities include: ⏩ Increased Conversion Rates (While Cutting Marketing Spend) with User-Generated Content ⏩ New Customers via Word-of-Mouth and Referral Sales ⏩ Greater Efficiency & Effectiveness Across Paid Social, Social, and Content Channels ⏩ Increased LTV of Your Most Valuable Customers ⏩ A New Hybrid Between Owned, Earned, and Paid Media (Which Enhances All The Rest) Convinced? Tune in to learn more about how you can grow your brand through ambassadors 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s DTC podcast with Mid-Day Squares Co-founder and COO, @Nick Saltarelli is dedicated to wives and partners everywhere! Watch: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ My wife and I love quality chocolate, and she’s a huge fan of protein bars. When she came across Mid-Day Squares, which, according to their ads are “Everything a chocolate bar isn’t, everything a protein bar wishes it was,” she knew she had to pull out her credit card. She told me about the company and I promptly booked a podcast with Nick Saltarelli, the COO and co-founder of Mid-Day Squares out of Montreal. Nick’s wife has been a true partner in business since they met, and the recipe for their category blending confectionary functional bars was her original idea. Multiple failed business attempts (plus one big winning exit), and a multi-year partnership with McGill University Food Science Lab and Mid-Day Squares was born. With product names like “Fudge Yeah,” and “Bust a Peanut” (coined by a female staff member, he’s quick to point out), Mid-Day Squares shot to $1.6 Million in sales in their first full year (in Canada alone). Now with US retail and DTC expansion in sight, they’re aiming for 8 figures in 2021. This podcast was an amazing deep dive on: 🍫 How to find and combine two niches ready to pop (quality chocolate + functional bars) 🍫 Breakfast is clogged, but the afternoon snacking market is a blue ocean 🍫 Name your company with how to consume your product 🍫 How to “build in public” and create content that drives unstoppable momentum with only your personal network 🍫 Why their first employee was a videographer 🍫 How to measure the true impact of your marketing, and determine retail lift from ad spend 🍫 How to leverage University partnerships to tackle high barrier product development 🍫 How Mid-Day went from 15% DTC to 50/50 when Covid hit. 🍫 The real job of a COO (moving sidewalks) 🍫 Centralized vs Decentralized decision making in your organization Nick challenged all DTC marketers to embrace a truly omnichannel pricing strategy that makes it so your product costs the same, no matter where it’s listed. The days of DTC companies passing savings on to customers for “going direct” are over, he says. The goal of building longevity in the space is to make as many people as much money as possible, while still being profitable. This is the reason he’d never undercut a retail partner by offering Mid-Day Squares cheaper online. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months. Some of the ear-nuggets you’ll find in this interview include: 📦How to maximize the lifetime value of a customer at each step of the funnel 📦 How to build a team that will crush your competitors  📦 The DTC blue ocean of merging product with content (hot product + great offer + story = next level of growth) 📦 What Tom considers to be the most important entrepreneurial skill 📦The “Simple Exponential Math” to increase your bottom line by 50% Speaking of the bottom line, our favorite quote from Tom was this: “I don’t give a shit about 10X-ing my top-line. I want to successfully 10x my bottom line while I’m delighting my customers. That’s the formula for long-term success.” Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup What happens when two funnel loving brothers join forces with a fifty million dollar iconic brand, that has never really advertised? This week on DTC podcast we jumped on with Jordan and Oliver Lamb from Bokashi Steel Knives to discuss their funnels, as well as their new partnership with OG DTC Icon Big Green Egg bbq. 🔵 High end ClickFunnels + Shopify setups 🔵 Use digital incentives for ecommerce lead gen (think knife skills) 🔵 Referral programs and post purchase flows using reversion 🔵 $100K in sales with ZERO Ads with this “Collection Box” strategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🛑 This Just Wears DTC podcast is rated NSFW for irreverent underwear related copy like "palace for your fallus", and "Let your gonads be nomads" 🛑 The DTC movement sometimes feels like a religion, or even a cult (a really awesome one) But that's only because a lot of very vibrant and intelligent people, engaged in meaningful work with disruptive startups and multinational CPG companies, all recognize a core aspect about how commerce is evolving. At its core, DTC is about connection and about how, by going direct, you can create a new kind of customer relationship that's more personal, dynamic and valuable long term. Alex Walsh Cofounder/CFO of JustWears is the PERFECT person to chat with about why DTC is such a big deal, and HOW to build a a brand with intimate connections in mind. In this cast Alex gives a masterclass on DTC core principles, while Pilothouse team members Raven Dixon and Liam Robinson go deep on some of the copy and content marketing tactics that have helped them grow 5X in the last year. In this cast you'll find 📦 The JustWears story 📦 What does DTC really mean? 📦 Alex's advice on Kickstarter 📦 Overview of Underwear - Afterthought product for Big Brands 📦 Establishing Brand voice with Humor 📦 How to clear the content bottleneck and keep your feeds fed 📦 Why Alex still replies to comments on his ads 📦 Dragons' Den Experience (and how to leverage it in ads) 📦 How to let success pull you rather than pushing so hard Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Going from $15M to $50M, and from 1 - 15 in a marketing department is a tall order for any marketer.  After turning down the job multiple times Dave Huffman came up with a plan. This podcast with Dave Huffman from Microbe Formulas answers 2 MASSIVE questions for any entrepreneur. ① How to truly differentiate within your niche? ② How to structure your highest level strategy in a way that auto-manages your team? 🐝Bonus: How Microbe might just be able to save the. bees Any real ones, know these are big ones. This cast is full of massive valuebombs along with these 📦 Free plus shipping still killing 📦 Sitewide promo strategy 📦 Growing from 1-15 employees in 3 months. 📦 Marketing the delivery mechanism as a differentiator 📦 Registration path traffic 📦 Best video editing software 📦 Podcasts as Flux Capacitor for your content marketing 📦 The strategic formula that sorts your team out 📦 KOLBE Assessment for team building based on action taking This cast was just insanely valuable. I can't wait to break it down further in an upcoming DTC Newsletter. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It was great to sit back down with the Pilothouse founders and friends to discuss some hot button issues happening right now in our space and on the front lines of our agency. 📦 Tai Lopez is buying Pier One Imports 📦 Sketchy store closing ads 📦 Boomer Businesses 📦 How is CCPA affecting our lead gen campaigns? (and how we're recovering) 📦 DCT (Dynamic Creative) built more for scaling than testing For the ultimate, full-stack digital marketing agency experience, consider pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup With his last $5000 dollars Ronnie Teja flew to a watch fair in China secured the inventory to sell his first watches. He sold those profitably, and has never looked back, scaling three different men's accessory brands across 77 countries, with each reaching $10M in sales, in just the last 4 years.  In this cast: 📦Google Shopping bidding strategy 📦Acquisition of affiliate content sites 📦YouTube killing for Mens Accessories 📦Installing E.O.S. in your business to raise your game Ronnie and I go way back in the affiliate game, so it was awesome to connect about all the ways he's grown as a marketer and as a business owner. In this cast we talk about how to get the most mileage from Google Shopping with your bidding strategies, how to find and aquire organic affiliate content sites, how YouTube is blowing up for men's accessories, and most importantly, how to install an Entrepreneur Operating System (EOS) extract yourself from the day to day grind of your business. All that and some cricket 🏏 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻 Today marks the first ever DTC podcast! Technically, this is a continuation of the Hot Seat series we've been doing with @Pilothouse but today's marks the transition to our own brand! 🎉🚀📦 This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl It was amazing to sit down and riff with Joshua Jackai on his journey building a high integrity streetwear up to solid figures a month and scaling, using an interesting ambassador tactic that recruits an army of micro-influencers to buy a product, be part of the brand and recruit others. This episode has it all! This Ad driven ambassador plan is only possible because he's built a brand and a message that resonates with his audience. His message? That's for you to figure out but we really vibed with the brand's low key spirituality and Joshua's super hungry appetite to grow this thing. Dan Norcia and Eric Dyck provide some solid funnel feedback about how to make small differences to see big improvements. 📦 Joshua’s brand story with Frontrvnners streetwear 📦 What’s Joshua’s background with streetwear (BAPE, Diamond) 📦 How to create apparel that resonates with streetwear consumers 📦 Brand Ambassador + Customer acquisition in a single campaign (unique funnel) 📦 How are your brand ambassador campaigns structured on Facebook? 📦 The numbers on Joshua’s brand ambassador campaigns 📦 Targeting true micro influencers who want to be influencers 📦 Why this approach works in the streetwear niche 📦 Started running masks with a Direct marketing approach 📦 How has selling masks worked (ahead of the curve selling 2 years ago) 📦 Streetwear and influencers. How he Joshua got started in Vancouver 📦 Book recommendation “Grouped” how to infiltrate actual social groups with your brand 📦 Dan suggests product inserts to create more ambassadors 📦 Eric suggests using Typeform rather than google sheets to extend the brand experience 📦 $50K investment question: where would you put it? Talent, consultants. 📦 What are the key aspects to your mindset that are helping you succeed? (integrity) 📦 Spiritual vibe to the brand (low key Christianity) Low Key Christianity is the next wave (eric’s prediction) 📦 Joshua edits diversity into all his images. Important theme. Subtle progressivism. 📦 Adaptability and surveillance 📦 Joshua’s approach to automated systems (big evolution of the biz) 📦 Weird power flex by Alex Stiehl hundreds of SOPs 📦 Eric’s CRO advice for Ambassador funnel 📦 The Power of Facebook Groups 📦 Joshua asks what Pilothouse is: “relentless iteration” 📦 How to use SMS deftly in Frontrvnners funnel (eric) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's true...testing is not the sexiest topic in digital marketing. HOWEVER we at Pilothouse hold it to be self-evident that... ...Iterative, structured testing is the key to high performance creatives and funnels.  Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X. Today we answer the questions: 🔵What are the structures and tools to use to find winners (angles, pages, ads) when you’re rapidly iterating 🔵What goes into project management when you’re testing so many things? 🔵What CRO metrics are your biggest levers in this process?  🔵What level of resolution is possible and optimal when it comes to CRO data 🔵What is Rubix and How Does it Change the Game for Tracking Funnels Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup A wise meme once said 💁🏻‍♂️ "It's Free Real Estate." I don't think they were talking about email marketing, but they could have been. Pilothouse has been building our team for the past few months, sniping expert @Julien Normand to lead the charge. We're now trailblazing with several of our brands on the ecommerce and lead generation side. Today we dove deep with @pilothouse head of email @Julien Normand on email for ecommerce AND lead gen, with in-house lead gen expert @Brett Turner 📧Julien’s basic ecom email philosophy strategy 📧Building education into your email flow 30-40% promo 60-40% educational 📧We see brands using soft CTA to just get the email 📧It’s ok to give an offer right away in email, but the focus should be building trust and 📧Which ESPs are preferred (different on Ecom and Lead Gen) 📧Multi-touch point email campaign for lead gen example. Touch points increase conversion! 📧HTML vs Plain Text in Email 📧Headlines for Open Rate vs Click Rate (Does Clickbait work?) 📧Julien talks about headlines and open rates 📧Email marketing segmentation - How much is enough? 📧Post purchase flow for best LTV 📧Where and how to use emojis for best results 📧Julien’s final words on Email marketing “Do Better!” (*stinger potential) 📧Sunset Flows, or manual list scrubs are a must! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Slate Chocolate Milk has reinvented chocolate milk and repositioned it for adults, with more protein, less sugar, and minimal, ethical packaging. Find out how they're driving 50% of their sales on DTC on FB and Instagram (and find out how they could 10X with Pilothouse advice).  Manny Lubin, as the DTC marketing focused founder within a duo, goes deep on his Facebook and Instagram strategy for Food and Beverage and Pilothouse opens up about exactly how to use 3rd party publicity like Shark Tank in your funnels to create engagement GOLD and big increases in AOV, EPC, and LTV. We discuss: 🟤 How covid has made them 50/50 DTC vs Retail, but how they want to be 20/80 with a focus on grocery 🟤 How they took milk back to the drawing board to reinvent this childhood staple 🟤 How their Shark Tank experience went south, but still had a massive positive impact. 🟤 How to use Shark Tank in your funnels for DTC Marketing as well as WHY using third party publicity in your presales works 🟤 Why ITERATION is the key when it comes to testing audiences and creative  🟤 How to increase "first moment of truth sales" and the Old Spice problem (better retargeting campaigns). 🟤 Slate's Post Purchase email flow 🟤 Slate's testing methodology when it comes to discounts and promos 🟤 Pilothouse squad sells Manny on Presales content...WHY does it work? Widen out your funnel 🟤 Relentless Iteration and third party brands 🟤 20x apparel company with Shark Tank 3rd party validation 🟤 How Apparel for chocolate milk supports the vision  🟤 $50K Grant - Love to see it - Would go RIGHT into DTC digital marketing 🟤  What's slowing Slate from Scaling RIGHT NOW? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 💪🏻We've got an extremely powerful episode of DTC: Hot Seat by Pilothouse today where we talked with Dirk MacGregor, VP Acquisition at Therabody about Scaling a global healing brand and selling CBD. 🌱 Not only is Theragun a massive, globally scaling, 9 figure ecommerce power house, it's also making the world objectively better for hundreds of thousands of people around the world.  When Dr. Jason Wersland invented Theragun, it was out of sheer necessity to heal a broken body. He ended up creating a whole new category of "percussive therapy" devices, and has created a healing revolution that's allowed individuals to take control of their recovery journeys like never before.  We talk about product developement, multi-channel marketing, and really dive in on Theragun's rebrand to include TheraOne CBD under the umbrella brand Therabody, following the jobs to be done theory we talk about all the time on DTC. Other topics we covered: Theragun Story “built out of necessity” Dirk MacGregor’s DTC career and trajectory with Theragun Eric’s experience with Percussive Therapy Principles of the product: help you stay off the Pharma roller coaster Product with ACTUAL science to back it up. Dozens of trials happening now even. Refreshing to work on a truly great product that helps people “when those dials actually mean something to you, you become that much better of a marketer.” Not trying to sell people, trying to help people for real. 120 employees at Therabody, truly global brand. Using Pod structure DTC First, but then they cracked retail. Here’s what happened. Retail experience = Theragun Reset...focused on making it an experience Hiring is key. Do they have the right contacts, inroads? Don’t settle for Customer experience drives product development. Example, making the device quieter with a novel brushless motor “The Moment a customer has a bad experience with our product, we’ve lost them forever”  How do you design your customer feedback loop (it’s from everything, everywhere) How does Theragun’s marketing machine work? Make customers understand the “why” The Theragun Triangle Theragun’s 2020 marketing plans, where are they going to grow? DR? - Mass Reach? Aligning with Athletes? More localized Support? Where do we expand out of the digital channels Launched a CBD Brand in 2020. What are the plans to open new channels with this new product. Jobs to Be done theory of rebranding to expand your brand Therabody vs Theragun vs Theraone Regulations around Marketing CBD. Topical applications doable on Facebook. Subscription for CBD on the roadmap Dirk’s take on presales content and angles for Therabody Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on Hot Seat we sat down with iWon Organics founder Mark Samuel.  His protein packed chip replacement is on over 5000 shelves, while his direct to consumer business is booming. Disrupting CPG food and beverage is no cake walk, and Mark's tales from the front lines of grinding out the retail game are raw and honest. We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influencer networks, as well as how to build a product that gets 40% rebuy rate in stores and on Amazon. At one point Mark mentions he worries he was being too low energy, but no one watching would think that. He's a powerhouse 💪🏻 We Covered: Intro to iWon Organics (300% Growth) Mark Samuels Story building a snacking empire How do you Synthesize a Snack? (Get your ASS KICKED) Did iWon use a food scientist? No - trial and error and working with copackers Inch wide mile deep again! Mark talks about how much you get your ass kicked as a successful entrepreneur What’s iWon’s biggest win? They’re AROUND, and making small wins every day. What to be most careful about? - CASH FLOW Repackaging fuckup (But doesn’t matter when you bank small wins every day) LinkedIn Ninjitsu - Done with Facebook, but makes a post every.single.day. being your self. Off the cuff, that minute. Does LinkedIn work for B2B retail marketing? Snacking psychology and changing behavior with Dave Steele Mark’s psychology for getting snacks on shelves Pilothouse’s angle suggestion for pre-sale content for iWon iWon’s trajectory throughout Covid iWon’s experience with DTC advertising - very new iWon’s Organic Amazon Strategy (variety pack is KEY - Adding bigger bag too) You can get as many customers as you want if you’re willing to pay 40% return purchaser rate on Amazon for iWon Mark rips into KETO and we talk about latching onto food trends iWon’s ORGANICALLY built influencer ecosystem, built on great product and authenticity Where would Mark put a $50K grant right now? Trials and promotion...maybe DTC. Free Trial idea for iWon  What’s your favorite Flavor? Korean BBQ followed by Eric’s Korean BBQ chip rant Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🔥🪑 Hot Seat #7 - SuperCoffee's Jim DiCicco  Today we follow Jim, CEO and the eldest of three DiCicco as he lays out the SuperCoffee story. Started in a dorm room from ingredients on hand, and now on thousands of store shelves across the country, and trending towards 9 figures of sales.  The product fills the need of providing energy for millions of Americans without being sweet.  Jim's "inch wide, mile deep" methodology was built from pounding the pavement and sampling his product around the country, building out markets one store at a time.  Jim goes deep on what it takes to build a company to this level, touching on fundraising, team culture building, and how to use Shark Tank to fuel your fundraising and your marketing.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚀🪑Welcome to Rocket Seat, where we talk with a current Pilothouse client to uncover their story of scale and reveal the tactics and strategies we've worked together to enact. Amir Meghani is a watch man. He comes from a watch family with deep roots in the business. Now, with JBW, he's set over 10 Million Diamonds and iced the wrists of thousands of Americans.   In an accessories market decimated by Covid, and 40% down over all, JBW has continued to scale with its direct to consumer marketing program built as a near perfect partnership between JBW and Pilothouse.   Today we dive deep on the importance of deep product roots, influencer whitelisting, and in-house creative. We also showcase what an ideal client/agency relationship looks like. By bringing in lead buyer Nate Vankoughnet and creative director Cam Wind, as well as JBW's Head of Growth Frank Alfaro III, we give a complete breakdown of the strategies that have had the most impact. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Gary Lenett is a fashion industry icon. He got tired of predicting trends for the new denim wash and decided to make pants that served a simple function: pants so good, you'll never have to think about pants again. Duer look great and feel great, and can be worn for any occasion.    This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared.   Gary had long been planning NEXT, a new system for product distribution modelled after Kickstarter, a platform that Duer has already been massively successful with.    Pants on Demand, reduce the two biggest issues for apparel brands 1. by producing pants for people who order them you keep excess out of the landfill and 2. You'll never have to markdown goods again.    We also were lucky to have Calvin Roex, the head of their ecommerce platform where we discussed their most successful channels, the launch of their new program as well as suggestions for them to improve and expand on their angles.   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Influencer marketing can be one of the most powerful strategies for ecommerce brands, but it is also one of the most difficult to manage at scale. This is where John Hagan has made the biggest impact as Director of Growth at 3 year old German jewelry company PURELEI. From 2018 to 2019, John helped scale Purelei in a competitive vertical 3X from high seven figures to healthy 8 figures with his advanced performance marketing skillset. On a slow week his team manages 40 influencer integrations. Black Friday? He's thinking more like 400 🤯 Hear how he's built his team to handle these collaborations and how he uses Dark Posts to maximize and regulate the positive impact influencer UGC has on his campaigns. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we interviewed friend of the Pilothouse Team, Dan Vas who's built a steady 7 figure income by vlogging his journey as an Amazon Seller and growing an organic following of over 175K TRUE followers. On this cast we talk about the mindset of success, University vs online education, and a redefinition of the term "GURU"    Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🛒🌎ECOM COMMUNITY SERVICE ANNOUNCEMENT:   If you run an ecommerce brand or aspire to, you are hereby advised to watch this Hot Seat. Not only will it help you grow your business with seriously next level ideas, but it might just help make the world a better place by inspiring a quality capitalism :D 🚀🔥🪑 Hot Seat Episode 3 -  Vessi Footwear's Tony Yu drives a 90% decrease in CaC through give back campaigns, (3x sales growth and 7x ROAS) through choose what you pay campaigns), Kickstarter, YouYube Integrations and LOTS more.   Reviewing this cast I have to give my head a shake. The sheer amount of knowledge and value dropped by Tony Yu  here is astounding.    If you're building a direct to consumer brand, or know someone who is, give yourself permission to watch and share this whole Hot Seat. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup When Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for.   🥾Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.    🛒Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.   📩Learn how an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months.    🏋🏻‍♀️See someone working out on a balcony for the first time ever on the Hot Seat!   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we share some raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast (Ever had a dream your teeth were falling out?), as well as some actual numbers of running a presales page in Insta Page vs to the Product description page direct. Oh yah, also during this pod, all of our Google Home Bots synced up and we may or may not have created Skynet. Sorry about that John Connor.   00:00 - The Ad that Beat Kim Kardashian  01:38 - 🤖Skynet comes online (Google is listening)  01:50 - [REAL STATS]Josh Snow's angle (Ever had a dream your teeth fell out?) 🦷  03:05 - [REAL STATS] Instapage vs Product Page direct on Mens accessories  05:45 - Instapage Improves AOV  06:14 - Global Pixel Outtage! (Best practices for recovering)  11:00 - Overcoming Supply Chain Issues with Variety Packs  14:12 - Who's really buying your products? (Not always the end consumer) How to reach the real buyers  17:01 - VESSI Hot Seat Tease (Giveback Funnel, Thank You Page Referrals, and Novel Community Building Emails) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚀Welcome to All Killer, No Filler Fridays, the Easter Addition 🐰🍫   We're coming at you with insights and updates about the strategies and tactics that worked for our ecommerce and lead generation clients THIS week.   In this episode you'll find some tasty Easter Eggs 🍬🥚 on the following topics:   Promising start to building quizzes in messenger flows natively   How to "creatively refresh" a campaign that needs a reboot   How to scale from $10K to $50K when a client is bullish   The importance of investing in your Facebook relationship (and hacks on getting a rep)   Update on Lifetime Budgets, Polls, and Comment pinning from last week   Brands and Trends we love RIGHT NOW Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video