A new podcast from Direct Selling News, Direct Approach is laser focused on helping direct selling executives next level their strategy, marketing and brand. Hosted by DSU audience favorite Wayne Moorehead and his guests—some of the leading marketers and innovators in direct selling—will tackle these issues in a fun, fast-paced and frank format, covering topics like: Customer acquisition and retention Consistent and effective messaging Reputation management Emerging trends And much more Each episode will help your marketing and branding teams motivate the field, inspire customers and further your brand’s reach and impact.
Serving Over Selling: A $750M Journey in Autonomy and Innovation
Welcome to Direct Approach, a bi-weekly podcast hosted by Wayne Moorehead where direct selling executives can gain timely insights, fresh perspectives, and actionable takeaways crafted to fuel the growth and evolution of your business. In this episode, Wayne engages in a riveting and unfiltered discussion with Shawn Meaike, the trailblazing Founder and CEO of Family First Life. Shawn's remarkable story of catapulting his business from an $11 million debut year to a staggering 30,000 agents and $750 million in annual revenue in 2023 is rooted in defying convention and intricately navigating the delicate balance of autonomy to pursue unprecedented growth. Discover the ingenious strategies fueling this meteoric rise and glean insights into the dynamic intersection of scaling, funding and technological innovation. Shawn's practical guidance is a must-listen revelation for leaders and entrepreneurs aspiring to scale and fund their ventures authentically.
2/1/2024 • 1 hour, 13 minutes, 29 seconds
Inside a Legal Landmark: How the Neora Ruling is Shaping the Future of Direct Selling
In this episode, we explore the groundbreaking victorious ruling shaping the future of direct selling. Co-CEOs of Neora, Jeff Olson and Deborah Heisz, share invaluable insights and hard-won lessons for leaders navigating critical changes. Offering a comprehensive overview of the challenges faced, the strategic decisions made, and the valuable lessons derived, serving as a guiding framework and what many are calling a blueprint in an industry undergoing massive transformation. With a focus on real-world experiences and practical insights, Jeff and Deborah's perspectives offer valuable guidance for industry leaders looking to enhance their business models, adapt to regulatory changes and prioritize customer-centric approaches.
1/18/2024 • 1 hour, 17 minutes, 58 seconds
The Best of 2023
In this special episode of Direct Approach podcast, we pulled the high-impact takeaways, strategies and actionable wisdom from 29 dynamic direct selling industry leaders and expert guests who graced the podcast in 2023. This particular episode is a treasure trove of knowledge. Learn from some of the best in the business as they share their strategies and secrets to success.
