In episode 148, I take the stage at Fintech Islands 2024 to discuss a pressing issue: the tech literacy gap in the Caribbean. I share my journey and commitment to empowering the region through digital literacy, stressing the importance of effectively using digital tools for economic growth and technological advancement. I use vivid examples to highlight the challenges of adopting new technologies without proper guidance. This talk explores the systemic barriers to tech literacy, including the lack of public training, content creation tailored to the Caribbean, and comprehensive staff training within organizations. I call for a collective effort to overcome these challenges, aiming to foster a digitally literate and economically prosperous Caribbean.   To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com.  To stay up to date on the podcast, check out the Digipreneur FM website. Check out the 1st Video Interview with Alex Sterling on my YouTube channel here ---> Video Interview. 

In this interview, we sit down with the remarkable Alex Sterling, the acclaimed Executive Liaison to Dr. Terri-Karelle Reid. Known for his unparalleled dedication and innovative approach, Alex has set a new standard for excellence in his field. Join us as we explore his inspiring journey, the secret behind his successful collaboration with Dr. Terri-Karelle Reid, and the strategies that make him a paragon for executive liaisons everywhere. Follow Alex V. Sterling here ---> Instagram    Learn more about building your digital presence at KeronRose.com or check out the Digipreneur FM Website. 

In this episode, we explore the must-have technology for online businesses in 2024, based on Keron Rose's insights. We discuss the pivotal role of smartphones, computers, microphones, lighting, and video equipment in enhancing digital business operations and content creation. This includes things like:   Smartphones: Essential for content creation and customer engagement and my picks for devices you should get. Computers: Crucial for heavy-duty tasks and digital marketing.  Microphones & Lighting: Key for professional-quality audio and visuals, ensuring your content stands out. Video Equipment: Vital for impactful marketing, with options like the DJI Pocket 3 Creator Combo for top-notch video content and top webcams to grab to enhance your live streams, webinars and more. Here is the full Tech Guide with all of the links to the devices for each category for you to check out and purchase---> Essential Tech Guide 2024.    Learn more about building your digital presence and monetizing at KeronRose.com.  Stay up to date on all things with the podcast at Digipreneur.FM. 

In ep 150, we dive into a question that more and more people are having, has Trinidad and Tobago become too limiting to grow and build? We know that crime has spiralled out of control but besides that, the ease of doing business is extremely problematic, the banking in the country is a complete mess and has far too many restrictions.  Professionals feel like there is no room for growth or to learn locally. Even when you travel, go to school abroad, or go to professional conferences or workshops abroad, returning to Trinidad to implement any of these doesn't happen for many reasons.    Check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms.  Keep up to date with the podcast on our website, Digipreneur.FM. 

In ep 145, we're setting ambitious goals for the upcoming year, encompassing travel, enhancing our YouTube channel, engaging more in business events, and pitching to authoritative platforms. We'll discuss strategies for podcasting on the go, writing for additional media houses, speaking on international stages, and upgrading our equipment. The focus this year is on elevating our personal and professional growth in the dynamic world of digital entrepreneurship.   Learn more at KeronRose.com and don't forget to subscribe to the Digipreneur FM Website. 

Introduction: Overview of the evolving nature of social media trends. The importance of adapting to current best practices in social media. Introduction to the five outdated practices discussed in this episode. Show Notes: Overuse of Hashtags  The negative impacts of excessive hashtag use on post clarity and engagement. Evolving best practices for hashtag use. Ignoring User Engagement  The significance of engaging with audience comments and messages. How interaction enhances algorithm favorability and builds brand loyalty. Only Creating Short-Form Content  Limitations of focusing solely on short-form content. The need for long-form content to provide depth and context. Relying on Trending Audio  Drawbacks of overreliance on trending audio. Balancing content to educate, inspire, and entertain. Relying 100% on Video Content  The limitations of an overemphasis on video content. Advocating for diverse content types to cater to various learning styles.   Learn more at KeronRose.com or check out the Digipreneur FM Podcast Website. 

In ep 142, we'll explore the strategies and insights that have made "Redirection" a standout example in the podcasting world, especially in the Caribbean region. Key Topics: The Success Story of 'Redirection': Overview of Dr. Terri-Karelle Reid's achievements with her podcast. Discussion on the global reach and impressive statistics of "Redirection." Building a Global Community: How Dr. Reid cultivated the TK Tribe and the importance of community in podcasting. Strategies for engaging and retaining a diverse audience. Inclusivity in Podcasting: The innovative approach of including video formats and sign language interpretation. The impact of accessibility and inclusion in expanding audience reach. Content Strategy and Engagement: The role of short-form content in promoting long-form podcast episodes. Analysis of the use of platforms like TikTok, Instagram Reels, and YouTube Shorts. Unique Angle and Mission-Driven Approach: Exploring the diverse range of guests and stories featured on "Redirection." The significance of having a unique perspective and a mission-driven podcast. The Caribbean Podcast Scene: Discussing the growth and potential of podcasts originating from the Caribbean. "Redirection's" influence and ranking in the global podcast market.   Go check out Terrikarelle.com and you can go listen to the Redirection Podcast right here --> Apple Podcast, Spotify, YouTube.    Learn more about building your digital presence at KeronRose.com and follow along with the podcast at Digipreneur FM Website. 

In episode 141, we explore five transformative books that are essential reads for anyone looking to excel in the digital space. The New Rules of Marketing and PR by David Meerman Scott Discover how to leverage digital media, real-time marketing, and the art of storytelling to create impactful marketing campaigns. This book aligns perfectly with current marketing trends and offers practical advice for digital success. Content Inc. by Joe Pulizzi Joe Pulizzi's book is a masterclass in adopting a content-first strategy. Learn how to build massive audiences and create successful businesses by leveraging content for growth, a must-read for content creators and digital marketers. They Ask, You Answer by Marcus Sheridan Dive into a revolutionary approach to inbound sales and content marketing. Sheridan's book emphasizes the importance of consumer-centric marketing and building trust through content, a vital strategy for today's digital consumer landscape. Key Person of Influence by Daniel Priestley Daniel Priestley's methodical approach to becoming an industry influencer is a game-changer. Understand the significance of personal branding and thought leadership in this comprehensive guide, crucial for entrepreneurs and professionals. Rise of the Youpreneur by Chris Ducker Chris Ducker's 'Youpreneurship' concept focuses on building a business around your personal brand. This book is an essential guide to future-proofing your business and emphasizes the importance of personal brand development. In This Episode: We delve into each book, extracting key lessons and insights. Discussion on how these books can fuel your personal and professional growth. Personal reflections on how these teachings align with my experiences in the digital world. Check out the Digitalmarketer Black Friday sale on all of their courses, 80% off everything ---> Black Friday Sale   Learn more at KeronRose.com or check out the Digipreneur FM website. 

In Ep 140, we dive into the Cyberattack on TSTT and the breach of their data centers. We break down what has happened and delve into the data that has been exfiltrated and posted online from the data dump. From ID's, Drivers Licenses, Credit Card Info, Home Addresses, Phone Numbers, Admin Creds to their Data Center and so much more.  Here are some key articles to read: - Mass Uptick In Cybersecurity Attacks In The Caribbean  - TSTT Condemns Cyber Attackers - What The TSTT Data Breach Means For Consumers    Learn more about building your digital presence at KeronRose.com or stay up to date on the podcast at Digipreneur FM Website.

In ep 139, we delve into the intricate world of digital customer experience, spotlighting the exceptional strategies employed by WebSource. As online interactions become the norm, ensuring a seamless and memorable digital journey for users is paramount. WebSource, with its innovative services and user-centric approach, has emerged as a frontrunner in this space. From the simplicity of their online experience to the diverse range of services tailored to modern consumers, we uncover what truly sets WebSource apart. Additionally, we explore the game-changing features of their mobile app and the advantages of self-checkout stations. Join us as we dissect the elements that make WebSource a beacon of excellence in digital customer experience. Whether you're a budding entrepreneur, a seasoned business owner, or just someone keen on understanding the digital landscape, this episode promises a wealth of insights.   Learn more about building your digital presence at KeronRose.com and check out the Digipreneur FM Website to stay up to date on the podcast.

Ep 138 delves into the pivotal debate of in-house versus outsourced marketing. As the digital landscape evolves, so do the demands of effective marketing. While outsourced teams bring a breadth of experience, there's an undeniable edge that in-house marketing teams have, especially when it comes to understanding the intricacies of a specific industry. Join us as we explore: The unmatched depth of content that in-house teams can produce. The importance of a consistent brand voice and how internal teams are best positioned to achieve it. The agility and adaptability of in-house teams in a rapidly changing market. The long-term benefits of building and nurturing relationships with your audience through content that truly resonates. For businesses aiming to establish genuine authority in their domain, this episode sheds light on why an in-house approach might just be the key to unlocking unparalleled marketing success. Whether you're considering which direction to take your marketing efforts or simply curious about the dynamics of modern marketing strategies, this episode offers invaluable insights.   Learn more about building your digital presence at KeronRose.com or check out the Digipreneur FM Website.

In episode 137, we tackle one of the most pressing issues in the digital content realm: the battle between trendy, fleeting content and content of genuine substance. As the digital landscape becomes increasingly saturated, businesses are often lured into the trap of chasing short-lived trends, hoping for quick wins. But at what cost? Key Takeaways: The Downside of Trendy Content: Discover how an over-reliance on trends can dilute a brand's message, alienate its audience, and even lead to revenue loss. The Power of Content with Substance: Learn why content that educates, inspires and offers real value is the cornerstone of long-term digital success. Building Trust and Credibility: Dive into the ways substantial content can position a brand as an industry authority, fostering trust and driving conversions. The SEO Advantage: Uncover the secrets of how quality content can boost a brand's visibility on search engines, leading to organic traffic and growth. Future-Proofing Your Brand: Explore strategies to ensure your brand remains resilient and relevant in an ever-evolving digital world.   Learn more about building your digital presence and monetizing your platforms at KeronRose.com. Stay up to date on the podcast by checking out the Digipreneur FM website. 

In ep 136, we delve into the enduring power of traditional media in a digital age. From the credibility of newspapers to the tangible impact of static billboards, discover how classic media platforms have evolved and why they still hold significant value in today's advertising landscape. Plus, we look at why being featured in traditional media remains a coveted achievement. Tune in to unravel the dynamic interplay between the old and the new!    Learn How Newspapers, Radio, TV and Billboards have evolved digitally.    To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com. Stay up to date with the podcast at the Digipreneur FM website. 

In ep 135, we explore the topic of Building Your Personal Brand in the Digital Age. In today's digital landscape, your personal brand is more than just a buzzword—it's a powerful tool that can shape your career, open doors to opportunities, and define how the world perceives you.   We discuss: - Personal Brand Vs Reputation - Advantages and Disadvantages of building or not building your personal brand - Best practices and strategies to build your brand - Key Digital Assets you need to build your personal brand in the digital age   Learn more about building your digital presence at KeronRose.com or visit the Digipreneur FM website to stay up to date on the podcast. 

In 134, we dive into the world of Bing Places. In this Digital World, building your business visibility online is critical to gain the attention of your prospective clients. Remember, your business job is to show up at the right time, with the right information to gain new business.  Learn all about Bing Places in this episode and how it aids in your journey to building a robust digital presence.   To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com. Stay up to date on the podcast by checking out the Digipreneur FM website. 

In ep 133, we dive into influencer marketing and how this is a powerful tool in the marketer's arsenal when growing a business. We discuss What is Influencer Marketing, Why it's essential, Strategies for success, KPIs, and downsides to watch out for. To learn more about building your digital presence and monetizing our platforms, check out KeronRose.com.  Stay up to date with the podcast by checking out the Digipreneur FM website.

In ep 132, we take a look into the latest social media platform from Meta...Instagrams Threads! It is already the fastest growing platform, smashing Chatgpt's record of 1 million subscribers in 5 days by hitting the 1 million sub mark in just 7 hours. Have you signed up for Threads as yet?   Learn more about building your digital presence at KeronRose.com or stay up to date with the Digipreneur FM Podcast by checking out the website. 

In ep 131, we dive into why marketing continues to be a big challenge for businesses across the Caribbean region. Look at this episode as a blueprint for the things you need to fix within your organization.    Learn more about building your digital presence at KeronRose.com or stay up to date with the podcast at The Digipreneur FM website. 

In ep 130, we bring in Psychologist and High-Performance Coach Miss Chelsea Cree to come in and give us her top 5 tips to help Entrepreneurs get their mental health in order as they progress on this journey of building their business. If you want support in your journey with your mental health or looking for a high-performance coach, check out Chelsea's Instagram Pages --> @Chelsea.Cree and @Creecoachingandconsulting    Check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. You can also stay up to date with the podcast by checking out the Digipreneur FM website. 

In ep 129, we bring in one of the top content creators in Trinidad and Tobago, Miss Nakiah Castang and we asked her to give us her top 5 tips on becoming an influencer. I also had the pleasure of sitting down with Nakiah on the Digital World radio show and we spoke for about 1hr. We dove in deep about her journey, life as a content creator, her creative process and much much more. You can listen to that interview as well right here ---> Digital World - Nakiah Castang. Hit the link for Nakiah's Instagram and TikTok.   Learn more about building your digital presence and monetizing your platforms at KeronRose.com. Stay up to date by subscribing to the Digipreneur FM website. 

In ep 128, we dive into the role and function of a Social Media Specialist. Learn all about how the role works within an organization's marketing team. If you are someone looking to become a Social Media Specialist, this episode will dive deeper into how to go about becoming one. Here is the written resource guide with links to the courses, books and more for becoming a Social Media Specialist...Social Media Specialist Guide.    Learn more about building your digital presence and monetizing your platforms at KeronRose.com. Stay up to date on the podcast by subscribing to the Digipreneur FM Podcast Website.

In ep 127, we dive into the topic of creating a productive home workspace. Now, I am not an expert on this topic but I know how important it is to get this right. If you are a Digipreneur, chances are you spend a large chunk of your time and learning how to create the right environment at home is key for your productivity & creativity. That's why I had to ask the boss Miss Maya-Marie to bless us with 5 tips for creating a productive home workspace. Maya is a professional organizer and is a wizard at transforming spaces to unlock your performance and giving you a space that will allow you to feel & be at your best. Maya also provided us with a guide for all of the tools & gadgets she recommends adding to your space here: Home Office Products Guide.  Connect with Maya-Marie Here: Better Spaces Website Better Spaces IG Better Spaces FB Better Spaces TikTok   To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com. Stay up to date with the podcast by checking out the Digipreneur FM Website.

In ep 126, we dive into the topic of Brand Photoshoots. Are they as important as they once were? It's a yes and no for me. Let me give you some of my observations about why people don't get the ROI as promised by Brand Strategists and I also give some tips on how to make it work for you.    Visit KeronRose.com to learn more about building your digital presence & monetizing your platforms. Check out the Digipreneur FM website to stay up to date with all things happening with the podcast.

In ep 125, we got to sit down and chat with the CEO of Paywise, Mr. Ian Alleyne. We dove into his journey as an entrepreneur, the ups and downs of entrepreneurship, and how he was able to bring back Paywise from what seemed like an impossible situation to overcome and we get to learn all about their products and services. This episode comes from our radio interview from our Digital World Radio show on Freedom 106.5fm.    To learn more about building your digital presence, check out KeronRose.com. Stay up to date on the podcast by visiting the Digipreneur FM Website. 

In ep 124, we dive into the 17 components of a Digital Strategy! When you listen to this episode, make note of all of the components and start thinking about what you need to add to your business, what you need to learn and if you are even doing any of these things within your business.   Visit KeronRose.com to learn more about building your digital presence and check out the Digipreneur.FM Website to keep up to date with the podcast.   Social Media Channels: Facebook, Instagram, Linkedin, TikTok 

In 2023, the rise of False Coaches and Faux Experts has taken new heights. It's never been easier to start your own platform, use tools like Canva & others to create an aesthetically pleasing brand, repackage all of the information you find online and resell it to those who are less inclined to notice that you are not the originator of the info. Most folks in the Caribbean, also don't know what to look for when working with a coach or the right questions to ask to ensure they find the right person to help them or if that person is not qualified to be guiding them.  We dive deep into this topic and provide 5 ways to aid you in spotting the right coaches/experts to help you.   Check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. You can also stay up to date with the Digipreneur FM podcast on our website.  Every Friday, you can listen to the Digital World radio from 12 pm-3 pm AST on Freedom 106.5fm or watch the live stream here:

In Ep 122, we dive into Endcash, the digital wallet from Republic Bank. We break down what it is, how it works, the pros and cons and lastly, how it can improve.  At the time of producing this podcast, 90% of people voted on Linkedin saying they did NOT use Endcash, 8% said they tried it once and 2% said they are using it.  Visit the Endcash website to learn more about the Digital Wallet.    To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com. Stay up to date with the Digipreneur FM podcast by checking out the website. 

In Ep 121, we break down the role of function of the Digital Strategist.  This episode is to help companies understand how this role helps their organization, salary ranges from various markets and what you should be looking for when hiring a Digital Strategist. If you are someone looking to become a Digital Strategist, this episode will break down the pathway to becoming one.  Here is the job role breakdown mentioned in the episode that comes with links to industry courses and books to learn about the role and become certified ---> The Digital Strategist Breakdown.   Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur FM website to stay up to date with the podcast.

In ep 120, we discuss what's going on with Instagram in 2023. A few days ago, IG CEO Adam Mosseri admitted to the failed attempts over overfocusing on video in 2023 and has now been focusing on balancing photos with videos on the platform. So what can you actually do to grow on the IG platform? Let's have that convo.   Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur FM website to stay up to date on the podcast. 

In ep 119, we talk about how a Solopreneur can go about earning 100k profit per month. I break down my own road to 100k per month and share some insights that I've learned along the way in my own journey to crossing this threshold.    Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur FM Website to stay up to date on the podcast episode.

In ep 118, we dive into the world of merchandise and print-on-demand for your brand and shipping globally. Learn how to get started and why merch is a great way to help strengthen your brand within your community.   Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur.FM website to stay up to date on the podcast. 

It's Carnival Season here in Trinidad and Tobago again and one of the conversations floating around again is artistes being unhappy with the radio stations or DJ's not playing their music. This episode will focus on 5 Ways Soca Artistes can market themselves, grow their brands globally and have their music played without ever getting radio plays. We have never had this much access to marketing tools and distribution channels to build a buzz around your music and have your fans consume your content.   Learn more about building your digital presence on KeronRose.com. Stay up to date with the podcast on Digipreneur.FM website.

Your customers have changed! How they shop, their needs, the platforms they use, and how they want to be shown information, is very different from pre-covid times.  If you are unsure about what types of things you need to be doing as it relates to Marketing for 2023, let’s break down a few things your organization should be doing and will need in order to find success this year.   Visit KeronRose.com to learn more about building your digital presence and monetizing your platform. Check out the Digipreneur FM Website to stay up to date on the podcast.

In ep 115, we dive into how the mainstream market is being flooded with artificial intelligence tools that are now able to help even the smallest business owners. Have you checked out Open AI, Chat GPT, Chat Sonic or Jasper as yet?    To learn more about building your digital presence, visit KeronRose.com. Stay up to date with the podcast via Digipreneur.FM. 

In ep 114, we dive into how you can go about creating a successful podcast. We also take a look at the podcast industry and key starts to know when starting your podcast.   Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur.FM Website to stay up to date on the podcast.

In ep 113, we bring to you our interview from TTT's Now Morning Show with Kimberly De Souza and Rawkus. We spoke about how Caribbean businesses can get started with E-Commerce, and the importance of them being E-Commerce ready and even dove into how we can monetize our platforms to generate an income.  If you want to check out the video version of the interview, you can right here --> Now Morning Show Video.   To learn more about building your digital presence visit KeronRose.com. Stay up to date with the Digipreneur FM podcast via our website. 

In ep 112, we speak with award-winning journalist, Melissa Noel and talk to her about how Caribbean Entrepreneurs can go about getting featured on international media outlets like Essence, National Geographic and more.  This episode is chalked full of gems. Check out Melissa Noel's website to learn more about her and the work she is doing here --> MelissaNoel.com. You can watch the Digital World on Freedom 106.5fm every Friday live here ---> Digital World Live Stream   Learn more about building your digital presence and monetizing your platforms at KeronRose.com. You can stay up to date with the podcast by checking out the Digipreneur.FM Website.

In ep 111, we dive into the topic of whether or not you can get paid as an influencer in the Caribbean. Most content creators are struggling with getting paid and frustrated with the state of our market and feeling undervalued when it comes to the work they are dishing out on social media. But most content creators don't realize this is a business at the end of the day and don't approach it like or business or treat their brand like a business.  Businesses also don't understand what they need to do in order to track, measure or get a return on investment when working with content creators, so they see it as an expense.  We dive much deeper into this during the episode. Here is the episode on how to create 10 streams of income in your brand.      Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Subscribe to the Digipreneur.FM website to stay up to date on the podcast. 

In ep 110, we dive into How Culture Impacts Marketing in the Caribbean. Our culture is unique and we run into problems when we take a lot of the information from other markets wholesale, without putting it into context for our market. A report came out that 40% of Gen Zers in the US don't use Google for information and instead use social media for insights, whereas in the Caribbean, Google is still the #1 platform used across all islands. We also know that social media for us is used more for Entertainment and is our biggest spreader of misinformation. This episode dives deeper into how Culture Impacts Marketing.   Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out Digipreneur.FM to subscribe to the email list and stay up to date on the podcast. 

In ep 109, we dive into 5 marketing strategies that your business can execute on to build your brand awareness, reach and hit your sales numbers. Most importantly, people are thinking about experiences more than ever and this episode will talk about how your brand can craft unique experiences that will help grow your business this holiday season.   On November 19th, we have the Becoming Googleable Workshop, check that out to help grow your brand's digital presence and ensure you are starting 2023 off with a bang!   To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com. Don't forget you can stay up to date on the podcast by subscribing to the Digipreneur FM website email or notifications list. 

In ep 108, we dive into marketing strategies for retailers. As I have been shopping for furniture and appliances, I've been going through many of the retailer's websites and social media platforms to get information about products.  I have seen some good stuff but a lot of work needs to be done regarding marketing from our largest retailer's Courts and Standards. I break down the things I like, and the things I saw that I did not like but I also break down some data points that can allow our retailers to create better marketing strategies.   Check out Keronrose.com to learn more about building your digital presence and the Digipreneur FM Website to stay up to date on the podcast. 

In ep 107, we recap the events of Widay 2022. The company Wipay has been hard at work launching their new Volt Network, which will facilitate much easier sending/receiving of money across all of the countries that they are in, the new Colour Bank app and the Caribbean's First Tokenized Digital Mastercard.   Check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. You can also check out the Digipreneur FM Website to subscribe and stay up to date on all things related to the podcast.  

In ep 106, we bring back a very important episode, "How My Side Business Generated 300k With No Ad Spend." This episode will give people a breakdown of what small businesses will be able to do when they don't have a large budget and you may not be able to run ads. These are strategies you can implement that will allow you to start carving out space within your niche and start building authority and awareness of your brand.  Creating content and learning how to be Googleable allows your business to be found when most of your competitors cannot be found online for the exact same products or services you might be selling. To learn more about "Becoming Googleable", check out our upcoming workshop.   Want to learn more about building your digital presence and monetizing your platforms? Check out KeronRose.com. Stay up to date on the Digipreneur FM podcast by checking out the website and subscribing to our push notifications or Email Lists.

In ep 105, we break down exactly why your business needs to be Googleable. Think about this, whenever you have a question, your back is hurting, you need to find out who got standing desks for the office, or you have a question about insurance, the first place people tend to go with their questions or queries. There begins the customer journey.  Check out the upcoming workshop "Becoming Googleable" as we show you how to have your business show up in the search engines and increase your discoverability.   You can also learn more about building your digital presence and monetizing by checking out KeronRose.com. Don't forget to subscribe to the email list on the Digipreneur FM website to stay up to date on all things related to the podcast.

In ep 104, we dive into 6 strategies and tools that small businesses can implement post-budget here in Trinidad and Tobago.  We know the mood has definitely been heavy since the budget but we need to control what we can control and there are things that we can do to increase the awareness and sales of our businesses.   To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com. Stay up to date with the podcast by registering to the Digipreneur FM Notification and Email list.

In ep 103, we dive into why your business should not be relying on social media. We are seeing more and more accounts getting banned or suspended, each social platforms are in a state where there is no predictability and they want you to get on the content hamster wheel if you even remotely want to have a chance to succeed on their platform. This is a recipe for disaster for businesses and content creators alike. I give you 3 things you should be doing right now in order to reduce your dependency on social media.   Learn more about building your digital presence and monetizing your platforms on KeronRose.com. Check out the Digipreneur FM Website and subscribe to the email list or notification list. 

In Ep 102, I break down how I use the various payment tools within my business. All of these services are needed for different functions that don't overlap and for me to run my business successfully, I need to use all of them. This episode gives you the various scenarios and reasons I use all of these tools simultaneously and why one isn't better than the other. We need them all in the Caribbean!    Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out Digipreneur.FM to stay up to date with the podcast.

In ep 101, we dive into 7 reasons why you should start a podcast in 2022. When you think about how saturated the market has become on social media, you need to start thinking about what your competitors are not doing and where else your potential audience can be hanging out. Podcasting offers major untapped potential, especially in the Caribbean.  To learn more about building your digital presence, check out KeronRose.com and to stay up to date on the podcast, visit and subscribe to Digipreneur.FM. 

In ep 100, we break down 3 reasons why Caribbean businesses are struggling with getting people to buy from their websites. Understand that not everybody is going to shop with you online but there are things you are doing that is giving people reasons why they should not do business with you digitally. To learn more about building your digital presence visit KeronRose.com.  To stay up to date on the podcast, check out the Digipreneur.FM website. 

When it comes to building your brand and establishing yourself in your industry, your audience is constantly looking for those businesses that thoroughly understand their problems. Short-Form content doesn't allow your audience to build that confidence that you are the business that can truly help them the way that your long-form content can.  In this episode, we dive into 6 reasons why as a business you should be creating Long-Form content and how only creating short-form content can work as a detriment to your brand.   To learn more about building your digital presence, visit KeronRose.com and to stay up to date with the podcast, visit Digipreneur.FM.

Social Media has been a topic that most Caribbean Businesses have struggled with. Learning the various platforms, growing and getting traction and turning it into profits has been a challenge, especially with all of the changes to each individual platform. There are things that businesses can do that would allow them to grow, regardless of the platform they are on but most businesses in the Caribbean aren't doing it and it is going to require them to have a paradigm shift if they want to find success.  You can grow on social media in 2022, in this episode, we discuss a couple of key paradigm shifts your business needs to go through, in order to experience that growth.   To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com.  Stay up to date on the podcast by checking out Digipreneur.FM Website. 

With over 30+ Online Marketplaces in Trinidad and Tobago, the space is saturated and there are not enough businesses to fill up all these platforms. With the launch of TSTT's New Parlour Caribbean Marketplace, the space is even more crowded. Business Owners are going to have to learn the differences between having their own E-Commerce website vs joining an online marketplace. This episode will break down the pros and cons and ultimately give you my thoughts on the route you should take as a business owner.  To learn more about building your digital presence, check out Keronrose.com and to stay up to date with the podcast, check out Digipreneur.FM.

In ep 96, we caught up with one of the most popular and thriving content creators coming out of Trinidad and Tobago, Danielle Samlalsingh aka DD.  Danielle has amassed a community of 250k followers on TikTok and accumulated over 10 million likes. Her community is super engaged and she is known for injecting Trini culture into her skits and using her background in theatre, drama and her unique witts to bring her skits to life. She gave us 5 tips to help us with our own content creation process and I hope you get some great value from DD. You can check her out on her TikTok (ddsamlalsingh) or on her Instagram (daniellesamlalsingh).   To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com.  You can also stay up to date with all things related to the podcast at the Digipreneur.FM website. 

In ep 95, we dive into 6 reasons why TikTok won't replace Google or your website anytime soon in the Caribbean. While we have seen a number of reports about Gen Z preferring TikTok as a Search Engine, those studies were shown for the US and UK markets, which is not reflective of what is happening in the Caribbean. We look at critical data to support that Google is still the top platform in the Caribbean. We need to stop taking international data out of context and using them as a basis for what is happening in our Caribbean markets, that is how we continue to miss the mark and misunderstand our own consumer base.   To learn more about building your digital presence, check out KeronRose.com and stay up to date on the podcast by visiting Digipreneur.FM. 

In ep 94, I wanted to touch on 3 reasons Caribbean Businesses don't create content. This isn't limited to just large companies, these are things I see from the Solopreneurs, right up to the most prominent organizations and institutions.  There are also quite a number of reasons why businesses aren't creating content and struggling to find their footing on the various digital mediums. However, these 3 reasons are things that aren't spoken about enough and can also help more businesses change their perception of content and how to go about creating it.    Visit Keronrose.com to learn more about building your digital presence and check out the Digipreneur.FM website to stay up to date on the podcast. You can also check out the latest TT Newsday Digipreneur article - Using Paylinks to get paid on Social Media in the Caribbean. 

If your business doesn't have a website but want to start accepting payments online for your products, services or events, then let me introduce you to my Paylink aka Payment Button's strategy. Here are the companies in Trinidad and Tobago that offer the Paylinks/Payment Buttons/Hosted Payment Page services: Social Pay, FCB EasyBiz, Republic E-Pay, RBC E-commerce, Scotiabank E-Com+.  These companies offer Paylinks/Payment buttons throughout the Caribbean: Fygaro, Buzz Pay, CX Pay.  Don't forget to check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. Subscribe to the Digipreneur.FM website to stay up to date on the podcast. 

In ep 92, we catch up with the CEO of Krew Kutz Barbershop, Mr. Anthony Claxton. They have been doing some amazing things and have become one of the most popular barbershops in Trinidad and Tobago.  The team hit the milestone of 201k followers over on Instagram and they have done it by setting themselves apart from the market. In this episode, I asked Anthony to give us 5 tips to help us build our brands and he delivered.  Go check out Krew Kutz over on Instagram and start looking at how they have gone about building their community.   You can check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. You can also check out the Digipreneur.FM website to stay up to date on the podcast. 

In ep 91, I go into 2 stories of recent shopping experiences in trying to buy products and why the entire customer journey is terrible in Trinidad and Tobago. This also plays a major part as to why we cannot stop the foreign exchange leakage because we will have to increase our purchases online to get the products and experiences we want. There is a silver lining, these are all opportunities for local businesses to start changing a few areas in the customer journey so that they can start attracting more local customers, increasing sales and creating a better in-store experience.    To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com and to stay up to date on the podcast, check out Digipreneur.FM the website. 

In ep 90, we are diving into the journey of how I was able to bootstrap or fund my businesses over the years. In my short business career, I have had a couple of small businesses and learning how to fund these ideas was critical since Capital is the Kryptonite that kills most businesses before they ever start. Here is what I have learned and I hope this offers some insights for those who have been thinking about starting a business but may have found themselves in a similar situation of not having the money to get started.    To learn more about building your digital presence, visit KeronRose.com and check out the Digipreneur.FM website to stay up to date on the podcast. 

In Ep 89, we dive into 5 practical ways a small business can utilize immediately to start increasing its reach both digitally and offline.  These ways are either Free or low cost but will take time, commitment and intention to execute. I've also leveraged all of these ways to increase my reach and brand authority when I started.   Don't forget to check out the KeronRose.com website to learn more about building your digital presence and check out the Digipreneur.FM website to stay up to date on everything related to the podcast. 

Have you been feeling like you are on the Content Hamster wheel and getting burnt out with all the content social media requires you to create to stay relevant? Content Burnout is real and has been hitting many creatives hard but as a business owner, it's even worst because it affects how you show up in your business. In this episode, we dive deeper into Content Burnout and I go through the strategies that have helped me stay far away from feeling burnt out from creating content.    Visit KeronRose.com to learn more about building your digital platforms and monetizing. You can stay up to date on all podcast content at Digipreneur.FM.   Social Media Handes: Keron Rose Instagram, TikTok, Linkedin

The Insurance Industry in the Caribbean is due for a major overhaul in the way it markets and sells to consumers. To this day, they are still practicing archaic methods and irritating consumers in the process. In this episode, we look at how Insurance Companies and Agents can change some of their behaviours, we look at data to see what people are asking for when it comes to insurance and much more. To check out the blog on Consumer Data in the Insurance industry in Trinidad, check it out here ---> What Insurance Agents Are Missing (Blog) To take my digital course on Extracting Consumer data and turning it into content, check it out here ---> Data & Content Course   Don't forget to check out the KeronRose.com website to learn how to build your digital presence and the Digipreneur.FM website to stay up to date on the podcast.

In ep 86, we speak with Akeem Branford, an HR professional of 15 years with a background in Industrial Relations and a Master Resume Writer. We spoke about the job landscape, Interview Do's and Don'ts, how to craft your resumes, what fields are opening up for new hires, and much more.   This interview took place over on Freedom 106.5 FM on our Digital World show with Samantha Best and myself, which airs every Friday at 12 pm AST. If you are not in Trinidad, you can view the live stream here ---> Digital World   Visit Keronrose.com to learn more about building your digital presence and also check out the Digipreneur.FM website to stay up to date on the podcast.

The rules of Marketing & PR have changed dramatically over the years and when we look at most companies across the Caribbean region, it doesn't seem like they have kept up with the changes. However, most companies have outsourced their marketing efforts to agencies.  The days of Mad Men marketing are gone and we tend to ignore ads across digital channels now in favour of educational or entertaining content and belonging to communities. In this episode, we dive into why marketing agencies haven't been effective in the Caribbean and the consequences of getting this wrong.   Visit KeronRose.com to learn more about building your digital presence and don't forget to check out the Digipreneur.FM website to stay up to date on the podcast. 

In this episode, we break down the differences between what is a content creator and an Influencer. In the Caribbean, we use these terms interchangeably, which brings a lot of confusion as to what is expected from each of these roles. These 2 roles are separate entities on their own, however, a content creator can become an influencer. An Influencer can have a team of people around them who create the content they publish.    To learn more about building your digital presence, Visit Keronrose.com. To stay up to date on the podcast, visit Digipreneur.FM

In ep 83, we dive into how not having a website hurts small businesses from expanding their reach and sales and not allowing them to participate in the global economy. Did you know that 63% of all sales interactions start with a Google Search? But when you look at the search results, it predominantly links to content or products on a website. I also give you 5 ways to help improve your current website, to ensure it shows up on page 1 for Search Engines and creates a better experience for your customers.   Visit Keronrose.com to learn more about building your digital presence and monetizing your platform. Check out Digipreneur.FM website to stay up to date on the podcast. 

In ep 82, we tackle the question that has been coming up more and more since every single social media platform has been pushing video content. What can I do if I don't like Video marketing? I dive into 3 things you can do if you are not fond of making videos but you are still itching to make content to grow your business.   Want to learn more about building your digital presence and monetizing your platforms? Visit KeronRose.com Stay up to date with the Digipreneur FM podcast by subscribing to our website.

In Ep 81, I had the chance to appear on #MoneyMovesJA with Kalilah Reynolds to speak about TikTok for business.   Show Info: TikTok is the easiest way to go viral. So why aren’t businesses taking advantage of this opportunity?   Joining me now to discuss why Tik Tok is beneficial to your online marketing strategy, we have Online Business Strategist, Keron Rose.   Watch the Youtube Interview right here - TikTok For Business   Visit Keronrose.com to learn more about building your digital presence and monetizing. Visit Digipreneur.FM to stay up to date on the podcast.   Join the Flow Business Inknowvation Event from 10am AST - June 24 & July 1

Over the past few days, we have seen a few articles published about the world of work in Trinidad and Tobago. From Unemployment, the brain drain and questions about whether companies should be posting the job salaries in their ads. In going through all of the discussions, what stands out to me is that in T&T, we have not realized that job hunting has changed in 2022 and we are still practicing outdated methods both as companies looking to hire and also as job seekers. Let's talk about what has changed and the things that can help you do better at landing a job.   To learn more about building your digital presence, visit Keronrose.com.  To stay up to date on the podcast, visit Digipreneur.FM. 

One of the things that hurt early-stage business owners across the Caribbean is their inability to delay gratification. Your business needs your time, energy and resources to be successful and if you cannot learn how to delay gratification, it will end up crashing and causing more stress in the long term. Balance is needed but learning how not to burn out, relax and take care of your mental health without taking away from your business is critical. In this episode, I break down my thoughts on delayed gratification and how it has helped me get to this point where I am no longer stressed in my day-to-day life.    Visit Keronrose.com to learn about building your digital presence and monetizing.  Stay up to date on all podcast episodes via Digipreneur.FM website. 

Over the years in building my brand and learning from my mentors, there have been 3 keys that have been present that have helped me get to the place where I am at today. I hope that these 3 lessons are able to help you in your journey and building your business. 1) Establishing a clear and concise understanding of what you do, who you serve and how you deliver 2) Extreme consistency 3) Unwavering faith in your ability to succeed   Visit Keronrose.com to learn more about building your digital presence and monetizing your platforms.  Visit Digipreneur.FM to stay up to date with the podcast. 

In Ep 77, we are taking a look at a specific industry/skillset, doing some market research and looking at 5 things that a seamstress could do to build their brand and earn more money.    To learn more about building your digital presence, visit KeronRose.com and don't forget to subscribe to the Digipreneur.FM Website. 

The JTDA facilitates the exchange of information and views, and the alliance fosters networking links between ICT industry experts, IT professionals, academia, enterprise, and IT enthusiasts to encourage new thinking, education, and career advancement opportunities.   In this episode of Digipreneur Live, we meet with the President, the VP of the JTDA and the past President...Mr. Adrian Dunkley, Twitty-Ann Thomas and Stacey Hines to discuss the JTDA's initiatives and how they are helping the IT sector around the Caribbean.   To learn more about the JTDA, Visit: JTDA Website   To learn more about building your digital presence and monetizing your platforms, visit Keronrose.com To stay up to date on the Digipreneur FM podcast, visit Digipreneur.FM.

Have you been unsure about starting a blog in fear that blogs may be dead? The great news is that blogs are alive and thriving still in 2022 and the readership has grown by over 12% in the last 5 years. Think about it, the #1 used platform for information is Google with over 9.5 billion searches per day and for every search we conduct, what do we see as a result? A link to an article/blog on a website. That being said, here are the top 10 types of blogs you should be creating on your website to grow your business and audience in 2022.   Check out the Keronrose.com website to learn how to build your digital presence and monetize.  Visit the Digipreneur.FM website to ensure you never miss another episode.

In ep 74, we dive into 4 reasons why you should start looking at how you can blend digital & traditional channels to build your overall digital presence. We are quick these days to dismiss print, radio, and TV and say that nobody consumes these channels anymore, possibly due to our own habits but these channels still offer immense value. Let's look at how we can blend these channels, to maximize our growth.   Visit the Keronrose.com website to learn how to build your digital presence and monetize.  Visit the Digipreneur.FM website to stay up to date on all podcast episodes.

In 2022, I had to get to a place mentally where I could give myself permission to no longer play it safe within my brand & industry. Playing it safe in your business, being politically correct, and fitting in, will have you undervalued, broke or meeting the bare minimum and most of all, your brand will not stand out from the noisy digital world. The business community plays it safe in the Caribbean, and nobody wants to step on anybody's toes. Still, we have become complacent & accepted mediocrity in all aspects of our society because of that. The thing is, nobody gets remembered for playing it safe and our industries don't grow when we aren't pushed by those who are willing to take risks. In this episode, I dive into my morning thoughts and some lessons I've learned this year as I have pushed myself to get out of my comfort zone and no longer ride the fence for the sake of being politically correct.   To learn more about building your digital presence & monetizing your platforms, visit Keronrose.com. To stay up to date on the podcast, visit Digipreneur.FM.

In marketing, the one thing you can never plan for is virality. You never know what piece of content will go Viral or how it will go Viral. This weekend, I dropped 2 videos recapping an event where Unilever/Breeze held an upscale event to launch their new detergent, invited influencers and I gave my opinions on it. That turned into a slew of response videos from the TikTokers towards me and people chiming in with their thoughts. Breeze then trended all weekend long lol. Well, I wanted to drop my thoughts and review the weekend...then dive into lessons learned from everything.   To learn more about building your digital presence and monetizing, check out Keronrose.com.  Make sure you subscribe to the Digipreneur.FM websites notification and email lists to ensure you never miss an episode.  The book I recommend for up and coming Influencers to check out if they want to properly turn their following into a brand that generates income is ---> Influencer - Brittany Hennessy

Where Have You Been Keron? When is the next podcast episode dropping? Lol...For those of you who have reached out asking where is our podcast episodes, thank you...Means a lot to be missed and I am always glad that you appreciate the content. This episode was just to update you on my absence and to let the Digipreneur Family know where I've been and let you know that we will be resuming back in a few days.   Visit Keronrose.com or Digipreneur.FM websites to stay up to date. 

I'm sure by now you have heard about the generous organic reach happening on the TikTok platform and how some people are experiencing viral growth. However, that isn't happening for everybody! I decided to double down on TikTok at the start of February and cracked the 10k following mark before we finished March. This episode dives into what I did to grow my following and engagement on TikTok with predominantly business-related content.  I also give a comparison of my growth on TikTok vs Instagram for the same period. My hope is that you can take some of the strategies and observations and make them work for your business as well.    To learn more about building your digital presence and monetizing, visit Keronrose.com. Don't forget to check out the Digipreneur.FM Website and subscribe to the email list to ensure you never miss an episode. You can also follow me over on Instagram, Linkedin or TikTok.

In the Caribbean, our business owners love to entice with their amazing products and services, only to then hit you with the DM for price. Listen, in 2022...The last thing any customer or potential client wants to do is to DM you for a price. There is no excuse anymore. We don't DM for prices on Amazon, nor do we DM for prices on Freelance platforms when we are looking to hire professional services.  We dive into this topic more in this episode.   Don't forget to check out the Keronrose.com website to learn more about building your digital presence and monetizing your platforms. You can also check out the Digipreneur.FM website in to ensure you never miss an episode again. Follow me @Keronrose - Instagram | Linkedin | TikTok

In 2022, I am hoping that more and more of the population is equipped to determine who are the coaches and people they should be investing their money and time with to help them grow their own businesses. It's hard for people to determine who can actually help you just by looking at their social media and many of the Business/Marketing/Social Media coach out here talk a good game. So in this episode, I am giving you 7 ways to check whether or not these coaches are worth investing in or even following on social media. Following this guide will help you save your money from a bad investment, wasting your time or even allowing these people to take up precious space on your social media feeds.   Don't forget to check out the KeronRose.com website to learn more about building your digital presence and you can also visit the Digipreneur.FM website to ensure you never miss an episode of the podcast.

Even though the pandemic is fading and the world is starting to open back up, consumer habits have changed. They still want the convenience of being able to order from your website and have your products delivered to their addresses or book their appointments online. That being said, 1 of the questions I got this week from a small business owner was "What is the cheapest way to do E-Commerce in the Caribbean?" I break down the popular platforms like Wix, Shopify, Squarespace and WordPress, their fees and how to get paid on them. The 2 hosting companies mentioned in this episode are Siteground and Overmill.    Visit Keronrose.com to learn more about building your digital presence and monetizing your platforms. You can also check out Digipreneur.FM and subscribe to our email list or push notification list. 

We have seen more and more companies looking for digital marketers and E-Commerce specialists in the Caribbean in their push to go digital. However, when we go through the job descriptions, we are seeing their role 8 roles into 1 and are trying to pay people next to nothing. We have seen companies like J&K Signature and Excellent Stores engage in these practices but when we look at the number of roles laid out and the remuneration of $6000ttd=$884USD to start for these jobs, there is something grossly wrong. I hope this episode will help the companies understand that whilst they need these roles fulfilled, they would be better off seeking freelancers on platforms like Fiverr, then wrap multiple disciplines into 1 and underpay that staff member. This should also let job seekers know that you need to value yourself and know that your skillsets have much more value than these companies are willing to pay you for and that you should stay away. You can check out the J&K Signature Role Here -> E-Commerce & Digital Technology Admin Excellent Stores -> E-Commerce Specialist    Don't forget to visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. You can also subscribe to the Digipreneur.FM email & push notification list to ensure you never miss an episode. 

Back in June 2021 the CEO of Instagram, Adam Mosseri came out and announced that major changes would be coming to Instagram. The message that Instagram sent was clear: it no longer wants to be thought of as the “square photo-sharing app,” as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos. In December of 2021, The Caribbean region finally got the long-awaited feature Reels and creators across the region have started to see some growth in their numbers after many complaints of stagnation on the platform. The question I wanted to tackle in this episode is...is brand photography dead for social media? If the top photo-sharing app is no longer focused on photos, as a business, does it make sense to pour budgets into photography for social media? We dive into that question.   Feel free to visit Keronrose.com to stay up to date on building your digital presence and monetizing your platforms. Also, check out the Digipreneur.FM website and subscribe to our email list.

In Ep 64, we are tackling one of the questions I have been getting asked recently, which platforms I am focusing on for 2022. Now, I know everybody is planning and trying to figure out which social media platforms they should use and focus on, this will be different for everybody. There are a lot of nuances that go into picking which platforms to use and go hard on. In this episode, I decided that I am going to give you guys the 5 platforms that I am focusing on and my reasons why I have personally chosen these platforms. Hopefully, it gives you some perspectives and ideas for how you can work it into your digital strategies as well.   Don't forget to check out Keronrose.com to learn more about building your digital presence and monetizing your platforms. Also, check out the Digipreneur.FM website and subscribe to our email list to ensure you never miss an episode. 

Becoming a guest contributor for a News house has many benefits that can help grow your business and your brand. In Ep 63, we dove into 5 key reasons why you should start looking at how you can contribute to the News Houses or Media Houses in your country. In the age of digital and social media, you may think that there is no value in contributing but there is and I hope that after this episode, we have provided you with enough food for thought to start looking at how you can integrate this into your overall business development and marketing strategies.    Visit KeronRose.com to learn how to build your digital presence and monetize your platforms and also check out the Digipreneur.FM website to ensure you never miss an episode of the podcast.

Are you looking to use the Wix website builder and not sure how to go about getting paid in the Caribbean? In this episode, we dive into the 2 ways for you to get paid on the platform if you are living in the Caribbean region. Here are the 2 websites we mentioned in the episode that you are going to need: First Atlantic Commerce Tilopay   I hope this information helps you build your business using Wix.   Don't forget to check out KeronRose.com to learn more about building your digital presence and monetizing your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an episode. 

Have you been looking at setting up your website using the Shopify platform? Then you are going to want to take in this episode. When it comes to taking credit card payments and getting involved in E-Commerce using the Shopify platform, folks in the Caribbean have been struggling to get the information needed in order to get paid on the platform. This episode is going to shine a light on the 2 methods of getting paid on Shopify if you are in the Caribbean. Here are the 3 websites to check out that we spoke of in the episode: First Atlantic Commerce Web Gold (FAC) Shopify Integration The Wify Plugin   Remember, You need to ask your bank where your business account is set up for the Merchant Account or The E-Commerce account. You can reach out to First Atlantic Commerce and they can help you get set up with a Merchant Account in your country with your bank of choice.    Don't forget to visit Keronrose.com to learn how to build your digital presence and monetize your platforms and also visit the Digipreneur.FM website to ensure you never miss an episode.

In Ep 60, we take a look at how the banks in the Caribbean are severely holding back E-Commerce. In 2022, the mistakes the banks continue to make are unforgivable, we are going into year 3 of the pandemic and they have shown no growth in how they are helping the business space understand & develop their transition into the world of E-Commerce. This episode only happened because whilst I was doing my research for another episode, I realized that I couldn't get any of the information required from any of their websites and I literally had to get the information from networking. If the banks want to see the region finally start to excel and tap into E-Commerce, they are going to have to do a lot more when it comes to educating, guiding and onboarding merchants better.

In Ep 59, we dive into one of the most underperformed piece of a digital strategy...Market Research. In order for businesses to be successful in growing their digital presence, they need to understand who, what and where their audiences are and what part of the buyer's journey they are at. You need to understand intimately what are the problems & desires that your audience has and then create the right content, products, services to match what they need. This is where getting great at Market Research comes in handy.  We give you 5 starting factors to pay attention to when conducting your research, in order to help build your digital strategy and we close out with some resources for you to be able to get started in learning how to conduct your own market research.   Don't forget to visit the Keronrose.com website in order to continue learning how to build your digital presence & monetize your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an episode in our podcast. 

Building your brand's Eco-system is no small feat. Your Ecosystem is a collection of your products, services, marketing channels, infrastructure, tools, product delivery methods all working seamlessly to create your brand and how your brand delivers to the end-user. The best brands in the world focus on creating a complex ecosystem that allows them to deliver the highest quality customer experience for their clientele. In this episode, I introduce the concept of the Brand Ecosystem and give you examples of what my ecosystem looks like. This is an area that Caribbean businesses have struggled with because they have never needed to build an ecosystem with digital in mind.   For more info on building your digital presence and monetizing your platforms, visit Keronrose.com and to stay up to date with the podcast, subscribe to our email list over at Digipreneur.FM.

Writing a book is one of the best things you can do to establish yourself as a thought leader in your respective niches. This is something that separates you from the pack and will allow you to tap into opportunities that you never saw coming. In this episode, we dive into 5 ways this book can help you build your brand and business.   Don't forget to check out the KeronRose.com website to learn more about building your digital presence & monetizing your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an episode of the podcast. 

Signing a Brand Ambassador for your business has some tremendous upsides in the growth of your business both for awareness and sales.  Whilst we see many brands across the Caribbean using Brand Ambassadors, we often don't see a symbiotic relationship that makes sense for either party. What we tend to see is popular people with large followings sign deals and there is almost no visible strategy beyond awareness or any correlation with the brands & influencers.  In this episode, we dive into some of the reasons why your business should be signing brand ambassadors, why you should probably become one (even if you own a business), the pitfalls for businesses and influencers to look for when jumping into these relationships.   Don't forget to check out Keronrose.com to learn more about building your digital presence in the Caribbean and subscribe to Digipreneur.FM to ensure you never miss an episode. 

We are BACK from the Christmas & New Year's break and we got a beautiful episode to kick off the top of 2022. In this episode, we dive into 5 skills I believe business owners should learn or should outsource for in 2022. With a wide variety of new technologies emerging this year, mastering these 5 skills will provide a solid foundation for you to prime yourself for anything else that comes out.   Don't forget to visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an upcoming episode. 

Digipreneur Family...What's going on everyone?   I just wanted to jump in here really quickly to wish all of you season's greetings and let you know that there won't be any more episodes for 2021. I'll be taking my rest and I hope that those who can take their time off, do and try to recharge for 2022. For those of you who are going hard for Christmas, I hope that the rest of the year does everything you need for your business during these tough times. I will definitely be back ready for the family in January and once again...Wishing you Seasons Greetings and all the best for the new year.    Visit Keronrose.com or Digipreneur.FM to stay up to date on all of the content surrounding building your online business in the Caribbean. 

When it comes to creating content as a business owner, I'm sure most of you have gotten those headaches about where to begin, how many times should I post, what platforms should I use and do I really need to post 3x per day? Lol. Well in this episode, I am going to dive into my content repurposing strategy and show you how to take 1 idea and give you 11 ways to repurpose your content. One of the biggest mistakes I keep seeing online is people telling you to double down on 1 platform...Forgetting that every platform is a key cog in an overall digital strategy. Things don't need to be complex either and you don't need to start out doing everything...but over time, I would recommend learning about the various digital channels and learning how to repurpose content across the spectrum. This will allow your brand to be omnipresent, get in front of different audiences, create content in a manner that people learn best in and help pull in leads and sales from all over the interwebs. This is about 80% of what I do on a daily basis for everything I post...I would have included the other bits but then you would probably get overwhelmed and not think it possible lol. The goal is to work up to this over time...and keep in mind...I am a Solopreneur doing all of this on my own...so it can be done!   Visit Keronrose.com to learn more about building your digital presence and subscribe to Digipreneur.fm to ensure you never miss a podcast episode.

With the explosive growth happening over on TikTok and the rise of short-form video content, we need to talk about how this can actually hurt your business if you are not mindful. Whilst I believe you should be using things like TikTok and Instagram Reels to create content and grow your business, there are some things that business owners have begun sacrificing in order to focus solely on growing on these platforms and only using short-form content. In this episode, we break down the 3 ways short-form content is hurting business owners and what they need to be mindful of whilst putting more time into short-form content.    Check out KeronRose.com to learn more about building your digital presence and monetizing your platforms. Subscribe to Digipreneur.FM to ensure you never miss an episode. 

Becoming a thought leader is going to take more than just creating content. You are going to have to learn how to build your profile, build your authority and credibility in your space. In this episode, we dive into 5 ways you can implement to begin building your authority and gain the rewards that come with being an authority figure in your industry.   Visit Keronrose.com to learn more about building your digital presence and don't forget to subscribe to Digipreneur.FM to ensure you never miss an episode. 

I am currently writing this whilst listening to my favourite soca artist, “Skinny Fabulous”. I am here getting so hyped up and I decided to go check out his website to learn more about him and get info on upcoming concert dates when I quickly realized, he has no website. Matter of fact, there is barely any info about him online. I started searching for other Caribbean artistes and it’s a bigger problem than I initially thought. It’s 2021 and Caribbean artistes need to do better! Let's dive into 5 reasons why learning digital marketing and digital strategies that can help them build their following and gain more opportunities for monetization and collaborations.    Don't forget to visit Keronrose.com to learn more about building your digital presence and monetizing your platforms and visit Digipreneur.FM to continue to stay up to date on the podcast. 

We are always looking for tools that can help us create better content or simplify our workflows. In this episode, I dive into my top 6 favourite tools I use to create my content. I hope this episode sheds some light on how I may use some of the popular tools that you have already heard about and I hope brings awareness to some tools that you may not have heard about before. Feel free to reach out and let me know about some of the tools that you love to use in your content journey. Don't forget folks, if you are enjoying the podcast, do me a favour and drop a review or rate that podcast. That support continues to help grow the Digipreneur community around the globe...A big thank you for your support.   Check out the Keronrose.com website for learning how to build your digital presence and monetizing your platforms and also the Digipreneur.FM website to ensure you never miss an episode. 

We have been hearing that video is the way to go and we need to start creating more videos if we want to get leads or sales for our businesses. What people are not talking about is creating discoverable videos beyond social media. As business owners, we need to ensure that our videos are surpassing the shelf life of social media. We need to be creating videos and distributing them on platforms that are connected to search engines and mechanisms to be found for years to come. How many times have you Googled something and got an answer from a video that was 6+ years old? Happens all the time but not on social media. So in this episode, we dive into the 5 places you should be distributing your videos and some strategies to maximize your video discoverability.  Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms.  Check out Digipreneur.FM to stay up to date on all podcast episodes. 

TTT recently did their Generation Next segments with Khary Roberts diving into the world of Social Media Influencers and interviewed 2 popular ladies on IG. The segments in my opinion were really really bad. The purpose of the segments was to highlight how people could become social media influencers and how to turn this into a way to make money. Unfortunately, they missed the mark entirely. There was no homework done on the industry to have a good conversation to actually help people learn how to turn this into a viable business. Instead, we got 2 segments where they interviewed 2 ladies who highlight everything that is wrong with Social Media and why marketing agencies have lost faith in working with people with large followings. They also focused on only 1 way to make money, which was to work with brands. Not only is that the lowest hanging fruit, but it is also the most inadvisable way for popular people to make money on social media. We dive deeper into the topic in this episode. Don't forget to check out Keronrose.com to keep up to date with all things Caribbean E-Commerce, Building & Monetizing your digital presence.  Check out Digipreneur.FM to ensure you never miss an episode. 

Apparently, the good Lord knew I needed to disappear for a bit and stop working and he also knew that I wouldn't just pick up myself and disappear for a few works. So he sent Covid for me to ensure that I took a much-needed vacation from the interwebs lol. Folks, I have been gone for a few weeks because I ended up getting Covid and it kicked my ass for 10+ days. I am however on the mend, at the time of making this episode I'd safely say that I am at about 80% and thankfully no hospitalization was needed. I just wanted to talk a little about my experience and dive into why you haven't seen me since the beginning of the month. I encourage everybody to continue doing their due diligence, sanitize, build your immune systems and keep safe during these Covid times.  Don't forget to visit KeronRose.com to learn more about building your digital presence and monetizing your platforms and also subscribe to the Digipreneur.FM website to stay up to date on all future episodes. 

In this episode of Digipreneur Live, we will be talking with Stacey Hines...The President of the Jamaica Technology and Digital Alliance. BizTech 2021 will be a dynamic collaboration of local and international technology experts, invested in creating the digitally-enabled future of the Caribbean. Biztech, a 3-day global event, is the Caribbean’s largest and most anticipated tech event of the year. This year will be a hybrid experience featuring primarily virtual speakers with select LIVE exhibitions. The focus areas will continue the tradition of challenging conventional methodologies, by highlighting technology innovation and trends that transform the way we do business while showcasing tech talent in the region at all levels. Register For The Conference Here: https://biztechconf.com/   Don't forget to subscribe to the Keron Rose & Digipreneur FM Websites Notification Lists or Email List to keep up to date on future events. 

If you are a Caribbean-based business then nobody needs to educate you on how frustrating it has become to use Instagram to build your business. You follow all the gurus, the experts, hire coaches and then begin to realize that all of the things they are teaching you in order to grow your brand exponentially are with tools or features that are not available in the Caribbean region. At this point, to hope and pray for features to come to the Caribbean is foolish and you cannot build a business plan around the things you do not have access to. That being said, when you start looking at all of the digital channels you can have or the other social media platforms that offer specific benefits, it may be time to start evaluating your digital strategy. Linkedin, TikTok, Facebook and Youtube offer major benefits for Caribbean businesses and creatives that aren't available to us here in the Caribbean. In this episode, we dive into detail why we should begin weening ourselves off of Instagram before it's too late and how the other social media and digital channels can be used to help grow our businesses in a big way.    Don't forget to subscribe to the Keronrose.com website for all information on Caribbean E-Commerce and growing your business digitally. Visit Digipreneur.FM to subscribe to the email and push notification list to ensure you never miss an upcoming episode.

I'm sure you have heard by now that Facebook has rebranded under the new name "Meta". This is not just a facelift because of legal troubles but represents a major change in their direction and how we understand exactly what the new company is all about. To me...This signals the mainstream launch of Web 3.0. I dive into my first thoughts and how I believe this announcement will impact the Caribbean region.   Don't forget, Digipreneur Foundations is happening. The 3 part workshop series to help build your E-Commerce/Blog ready website, conduct digital market research and create content for your website. To check it out...Visit Digipreneur Foundations Subscribe to our email list at Digipreneur FM.

ooking to grow your brand, business, spread your message, generate leads or sales? To do all of that digitally, there are things we need to put in place that goes beyond the realm of social media. I call it our Digital Foundations. A website is not a static brochure to display a product or contact info...It is the #1 Employee and Sales rep for your brand. It collects data, shows up in front of people who are looking for things related to your niche, takes your bookings and makes you money. For your website to do this, you will need to learn how to extract data from the search engines to craft the right content and optimize your pages to be found via the search engines. Your Blog or Post Section should be getting the most love on your website. This is where you create content on your website from the written blogs, audio and video posts. Learning the type of content to create, optimizing them for search and how to properly distribute it on the various digital channels is a key part of success. So join me on Oct 23, Oct 30, Nov 6 for the Digipreneur Foundations Workshops...Each session builds on top of the other. Each session is $30usd/$200ttd but if you take all 3 sessions, you can use the Code: Foundation and save $15usd/$100ttd off.   To register for the workshops or get more info, visit The Digipreneur Foundations Workshop Series. I look forward to seeing you there.   

In Ep 41, I dive into marketing and branding lessons that I learned from watching a battle rap interview and the boxing match between Tyson Fury vs Deontay Wilder. What really stuck out for me was the content business model, the importance of your own platforms in order to have more control over key elements in your business, that talent isn't enough to win and that ultimately building a brand surrounding your talent is the key to digital success. I watch Battle Rap and Boxing for my own escapism this weekend and I ended up having to pull out the notepad to take down some really good lessons.   Don't forget to visit Keronrose.com and subscribe to Digipreneur.FM.

Flow Business & BTC have come together to put forward a really good month-long series to help Caribbean businesses out in a big way. I decided to dive into what the series is all about because I believe it's going to be one of the better and more important series of events for Caribbean Businesses this year. There are going to be keynote speakers from Alison Hinds, Grace "Spice" Hamilton, Tricia Coosal and Natasha Mayne.  The hands-on workshops will be done by Virgin Atlantic, Wipay, Caribshopper and myself...Keron Rose. The goal is to give Caribbean Entrepreneurs & Businesses the much-needed guidance in building their digital presence, marketing their business, creating their own platforms, export their products and get paid globally. The event is also free and will happen on October 8, 15, 22 and 29th. There is also going to be a contest to pitch your business and win a $15kusd cash prize for your business and much more.   To register for this event...Go To FlowBusiness.co/Events I look forward to seeing there and guiding you in my workshop.   Don't forget to check out Keronrose.com and Digipreneur.FM 

This was 5 years in the making but the month of Sept allowed me to hit my highest month in profit within my business. I was able to hit over 30kusd with my ecosystem of products & services. One of the best things I did during this journey is learning how to monetize your content and scale your business through digital products & services. When I started off my business Droid Island, I learned real quick that with a brick and mortar store, there are just so many costs associated with running it and any disruption in the value chain can throw off your costs or delivery times to your consumers. Becoming a 100% digital business, allowed me to scale and put more profit into my bank. While I know we have people on Linkedin making a heck of a lot more lol...we all have to start somewhere and I'm glad to have hit this milestone in the middle of this pandemic.   Visit KeronRose.com or Digipreneur.FM to keep up to date on upcoming workshops, events, courses and podcast episodes.

Want to hear some good and bad news? Remember the "New Normal" that you have been hearing about for some time now? Well, we are transitioning again to another new normal and who knows how society has been reshaped whenever we finally get past the pandemic. With costs of goods/services raising and industries being transformed, I have been starting to feel more and more that the only way for people to be able to ride the upcoming waves, is by learning how to tap into our suppressed entrepreneurial spirit and learn how to generate new revenue streams for themselves and families. Entrepreneurship is something that needs to be taken more seriously during these times, especially because people are becoming discouraged by the limitations of the current job market. Not everybody will be able to get a job but everyone can leverage their knowledge and skills to create revenue.   The good news is that we have so many ways to learn new skills and we are no longer limited to only the opportunities presented in our countries.  So whilst many of you are not interested in building a fortune 500 company, learning how to tap into our entrepreneurial spirit and find creative ways to generate money needs to become a priority moving forward.

Have you been wanting to get started with Video or Livestreaming but weren't fully sure where to begin? Maybe you have gotten started but are now finally ready to start scaling and investing in it further. Well in this episode, we speak to one of the top Video Content Coaches on the market, Miss Xayli Barclay. She is the owner of the Start, Shoot, Grow Academy and has worked with major brands like Thinkific, Convert Kit, #BlogHer, Wave.Video & Honeybook.   We dive into things like video setups for beginners to expert level, tips on livestreaming and strategies to use video to grow your brand.   To learn more about Xayli, visit XayliBarclay.Com or you can check out her Start, Shoot, Grow Academy. Don't forget to subscribe to KeronRose.com or Digipreneur.FM to stay up to date on all future interviews and content.

Now we know that if you have decided to become an Entrepreneur, you are in it for the long haul.  During this journey, there are going to be all sorts of sacrifices that need to be made in order for you to figure out this puzzle that you have been given. In this week's Sunday Motivation segment, I decided to recap on the top sacrifices that I have had to make for myself over the years and I hope it gives some perspective for those who are now getting started in their own business journey.

In this Case Study on Monetization, we will be looking at the channel "Aquarium Info".  One of her videos showed up on Facebook Watch as I was scrolling down my feed and caught my attention. It was super inciteful, well crafted and had tremendous engagement and shares. Checking out the video got me thinking to look past the content and do a deeper dive into how she has built her platform and how she was monetizing her content. I hope this case study gives you some insights on content and monetization options. Feel free to check out Aquarium Info's Facebook page.    For more content or assistance, Subscribe to the Keron Rose & Digipreneur websites. 

In this episode, we discuss 3 different ways that Caribbean businesses can improve their social media platforms. There are some key issues that we struggle with and are slowing down the growth for them on social media. These need to be addressed so that we can participate in the global economy at a higher level and build a more sustainable presence digitally. 

In this segment of our Sunday Motivation, I wanted to share with you a download I received today. Audit Your Social Media!!! When is the last time you sat down and intentionally went through your social media and began removing or muting content or people, that no longer serve where you are in your life? This is a critical practice to be done, especially due to the amount of time we are spending on social media. Enjoy this episode, I kept it short and sweet. Don't forget to visit the Digipreneur FM or Keron Rose website to keep up to date on future content, courses or workshops.

In this episode, we interviewed the Director of Flow Business, Sam Naoshy and took a deep dive into how Flow Business has crafted new services and solutions to help Caribbean businesses bring their business online. From building your E-Commerce Websites, Email Marketing, Digital Concierge Services, Industry Focused Workshops and much more...Flow Business has set out on a different mission than what we are normally accustomed to from a Telco company. This episode was a live interview that we converted for the podcast family, so if you would like to check out the video to this interview, hit the link: How Flow Business Is Aiding Caribbean Businesses Live Interview   Feel free to visit Digipreneur.FM to stay up to date on future live streams. You can also learn more about the Flow Business Solutions here @ Flowbusiness.co

Throughout this journey of building your business and going through life, we are told that you need to get yourself some mentors in order to navigate it all. In this episode of Sunday Motivation, I wanted to give you a story about the 2 different times I tried to get mentors locally in Trinidad and Tobago, why it didn't work out, my views on mentorship and give you the top 6 mentors in my life.  In this episode, I mentioned 2 books I think that everybody should read if they want to succeed with building a business in the digital age. Those 2 books are Key Person of Influence - Daniel Priestley and Rise of The Youpreneur - Chris Ducker.   Don't forget to check out both the Keron Rose Website and Digipreneur FM Website, to stay up to date on more content to help you build your digital presence with the tools, software and strategies available to us in the Caribbean. 

One of the best things I ever did was focus on creating business content. It's different than creating random videos for entertainment purposes on social media. When you focus on solving problems for people that they value and you are educating them on things happening within your niche, you become the go-to resource. Once that happens, this begins to open up a new world of opportunities for you. In this episode, I go into 5 ways that becoming a business content creator has been great for my business and also helped me in my personal life. Don't forget to check out WWW.Digipreneur.FM and WWW.KeronRose.com, register for the email and notification list, to ensure you don't miss any updates. 

Getting business in the Digital Age is not like what businesses are accustomed to in the Caribbean, it is completely different than what is required for Brick & Mortar stores. Businesses in the region still try to rely on their brand name when getting traffic to their website and haven't realized that the digital world is less about the brand name and more about who understands how to be found for the right Google Search Queries. Do you know how to show up for your potential client's problems or desires online?  In this episode, we dive into 7 tips to help build your discoverability and increase the traffic/awareness to your platforms and grow your brand. If you need assistance in building your digital presence, feel free to connect with me here at Online Business Strategist.   

As we are have passed a year and a half since the first lockdown here in T&T, I thought it may be a good time to look at how Covid has changed my business, restructured my life and beliefs.   This was definitely the shake-up I needed personally to begin crafting a business that makes me wake up happy every day and my stress levels have been the lowest it's been for me in over a decade.   I hope that these 4 lessons that I have received during this pandemic have at least giving you something to think about and possibly implement in your own life and business.   As the pandemic continues on, I am sure we will continue to learn valuable lessons and tweak the lives we are currently living for the betterment of ourselves & the wider society.   Don't forget to subscribe to KeronRose.com for helping to build your businesses digitally and also to the Digipreneur.FM website to make sure you never miss anything happening in the Digipreneur community.   

In the Digital Age, Content Marketing is the #1 form of marketing. It's what establishes brands/people as thought leaders, it is the best way to build trust amongst your customers and it's also the top way to drive traffic to your platforms & social media pages. However, getting the content right is critical. Blogs, Podcasts, Videos and Live Video all have their pros/cons but the 1 thing that is consistent for all of them is...Relevance! Take a look at these 6 ways to find relevant content that you can use that will ensure you are creating the best content for your audience.

In this episode, we dive into 6 reasons why a solopreneur does not need to build a team to create or scale a business. The beauty of being a Solopreneur lies in the flexibility we have with our time and location freedom but we can also leverage tools, automation and freelancers to perform tasks within our business. It all comes down to a choice. We are now able to scale a business through digital means, as long as that that is what we desire to do. In 2021, a Solopreneur no longer needs to scale by adding a team but can create multiple streams of income and still be the lone wolf in their business. It will also give you the freedom of only relying on yourself and not have to worry about other people within your business.  ***I made a mistake in the episode...Youtube has paid out the equivalent of 345k Full-Time jobs in the US...not 60k***  

In this edition of Sunday Motivation, we invite Mindset Coach, Letina Mata From True Growth Caribbean to give us a much-needed perspective for business owners. While we are constantly looking to get better at our crafts or even ensuring that our physical bodies are in shape to stand up to the grind, one area that is often overlooked is our mindset/mental health. Letina gives us a walk-through of some of the things we can do as business owners to take care of ourselves mentally so that we show up as healthy as possible to continue to serve our communities. You can learn more about Letina Mata Here: - True Growth Caribbean Website - True Growth Instagram

In this episode, we welcome Ocey Phillips back to the program. This was an interview we did on The Digipreneur Live Show and have brought it over to the podcast for the audio community. We take a look at what we would do if we owned Courts Retailers and break down our E-Commerce & Digital Marketing Strategy. We dive into: - A personal experience shopping with Courts Caribbean - We breakdown their E-Commerce experience - We take a look at their digital marketing strategy - We give you a live example of market research and suggestions for how to create content based on data - At the end, we give our personal feelings and ratings on the E-Commerce & Marketing experience   Visit Digipreneur.FM or Keronrose.com to stay up to date on all content.

Digipreneur Live Welcomes the Award Winning Finance Journalist and Media Powerhouse Kalilah Reynolds (@kalilahrey). In this episode, we are going to be talking to Kalilah about content creation and building a media brand within our respective niches. Kalilah has been able to take her KRM brand to all platforms from traditional to digital and as Gary Vaynerchuck always says...To succeed now, every company needs to become a Media company first. You can learn more about Kalilah Reynolds by checking out her website.

As E-Commerce continues to grow within Trinidad and Tobago, the regulators and stakeholders are doubling down to make sure that all service providers are compliant, so that the protection of the consumers can be protected to the highest degree. In this interview, we speak with Stephon Duncan of Social Pay and Ocey Phillips - Ecommerce Consultant on the state of E-Commerce in T&T. Social Pay has recently suspended its services to ensure they are fully compliant with the regulators and we were able to break down what the process is for those who are looking to create their own payment facilitation company or a marketplace in T&T. We even dove into how business owners and consumers can check to see if the marketplaces & payment service providers that they are using to build their businesses, currently have their required licenses from the Central Bank of Trinidad & Tobago, Mastercard and Visa to operate. The last thing you want is to for you to invest time and money into building your brand on a platform, only to be told that they are now being shut down due to not having the proper licenses to operate.  To learn more about Social Pay, visit their website Socialpaytt.com

Growing up, whenever I heard people say that "You could be anything you want", I never believed it because I never got to see people around me becoming what they wanted. I saw people who did what they had to do to survive but never become what they wanted to be. Fast forward to the time we live in now and with all of the tools and resources available to us, my belief now is that we are only limited by our creativity. Everyone's situations are different but it is encouraging when you see people being able to support themselves and families by just learning how to use their smartphone. The time for creativity is now and I hope that whatever life you are creating, you lean into thinking outside of the box to innovate within your respective niche.  

In this episode, we go live with the CEO of Caribshopper...Mr. Kadion Preston. This episode was a part of our Digipreneur Live series that can be found on Youtube if you would like to watch the video of this interview...Watch it here. We took the audio for the video and dropped it on the Digipreneur FM channel because the conversation was really good and this will be a great episode for you to listen to, whilst going about your day. We dove into how businesses can export their products to the North American market, what Amazon now allowing Caribbean product makers to partake in the Sellers program means for the region and good ol fashion advice from an entrepreneur who has had to raise funding to build what we know as Caribshopper.

The Digital Age is going to require you to make the biggest mindset shift in our lifetime. The rules have changed and most of what we were taught has expired. If you can accept that technology is the great equalizer and are willing to learn the skills needed that will have you start and run a business from a laptop, you can carve out your space to succeed. The Entrepreneur & The DigiPreneur whilst both enterprising...will take 2 routes different routes to a goal. The difference is that many of us can't even get started becoming entrepreneurs because of all the hurdles. The DigiPreneur can be anybody with an idea, a computer and an internet connection!

If there is 1 message I want to repeat to everybody, it is this one. You do not need people to understand your journey, understand where you are coming from, give you permission, to cheer you on...you don't need this from anybody. People will always doubt or critique, what they cannot wrap their minds around. Whether this is family, friends, people we are in relationships with...we do not need their permission or validation to pursue our dreams. This is how people never get their ideas off the ground! Visit the Digipreneur.FM Website to subscribe to the email list.

Daniel Priestly said in his book "Key Person of Influence", that Thought Leaders are the ones who have all the fun and generate all of the opportunities. In this episode, I give you 5 reasons as to why you should start creating your content and build yourself up as a respected thought leader within your industry. It's one of the best things your future self will appreciate when building your business.  Don't forget to check out and subscribe to the Digipreneur FM website to keep up to date on all future episodes and live shows.

In 2021, we here in the Caribbean need to step up our marketing efforts. We have yet to make the shift necessary to understand that marketing is a revenue-generating activity and learn that great marketing sells or generates leads. Social media marketers of the Caribbean...likes and engagement means nothing to CEOs who are looking at their bottom line & you can't show how your work generates revenue. These 5 areas outlined in this episode are key areas for improvement. If you would like to learn how to do your own digital market research and learn how to extract data from search engines, check out my course on Digital Market Research. Don't forget to subscribe to the Digipreneur FM website.

We live in a time where it's harder to give excuses for our situations. We can learn skills right from home, start businesses with just a smartphone and connect with anybody across the globe. Limitations are for those who aren't creative enough to create a solution. Let's take the time this week to learn how to change the stories in our heads when we come across the challenges that we face. Most times, when faced with something that is giving us a tough time, we create more excuses as to why to quit than reasons we need to press on. If we learn how to change the stories we tell ourselves to complete tasks, we can limit the excuses we give ourselves to not get something done. I know for me, this episode is serving as a pep talk to myself to finally change the narrative in my head about working out and getting back into physical form that would allow me to find better mental focus. #NoExcuses   Visit Digipreneur.FM website and subscribe to the email & notification list.

The Benefits Of Blogging, Podcasting, Video & Livestreaming When it comes to creating content to grow your business & build your brand, understanding the different mediums that we create content for is essential for growth. We are able to repurpose and create different types of content on each medium & there are distinct benefits to each platform. Find the medium that you enjoy creating content for and let that be your staple and then work towards adding in the content on the other platforms over time.  Don't forget to visit Digipreneur.FM to subscribe to the email or notification list. 

If you are in the Caribbean and looking to get into e-commerce, build a website and looking to get paid, then this episode is for you. We break down how to get paid on platforms like Shopify, Wix, Squarespace, Wordpress, Fygaro, Buzz Shops and WiShops. The first question ALL Caribbean businesses should focus on when selecting a platform to build their website on is whether or not you can get paid on the platform. Once you answer that question, you can feel free to move on to determine whether or not that platform suits your business needs. Feel free to check out Keronrose.com or Digipreneur.FM to stay up to date on all things online business for Caribbean entrepreneurs. 

In this week's edition of Sunday Motivation's, we revisit one of my most popular pieces of content that I created...Each One, Teach One. I was feeling a bit under the weather this weekend but I didn't want to miss our Sunday session. The old African proverb "Each One, Teach One", is a message that I wish to spread across the Digipreneur family. Helping our community to level up will never take away from what you do. The only way the Caribbean region is going to rebound from the pandemic is by a collective movement. I hope you enjoy today's message.

One of the biggest issues that have been popping up frequently during the course of the pandemic is "Burn Out". It's a question that I get asked a lot because of the amount of work that I do and to be honest, when I give people my response, they are usually a bit shocked. Since starting my business back in 2016, I have never felt burnout or coming close to it. I have needed to kind of sit with the reasons why I may not feel those feelings that people describe and I have narrowed it down to 6 key things within my life that has helped me. Burnout is definitely real and I am not telling you that it doesn't exist. The people who do feel it, their feelings and reasons are valid. I think you should listen to them and take lessons from them and then also take notes from those who haven't experienced burnout. That way you have 2 perspectives that you can now use to help guide you.  Visit Digipreneur.FM and subscribe to the email list to keep up to date on all of the episodes. 

When it comes to taking our businesses online, collecting data and measuring our marketing success, Caribbean Businesses struggle in this area because of the lack of infrastructure in their business. Without things like your Website, CRM, Analytics Tools, Email List and more, it is very hard as a business to build online and measure the activities that you are doing. If you don't know things like which platforms are generating the most traffic or business for you, what are the top questions/keywords that are leading people to your business, which influencers are driving the most traffic or sales to your business, then you are doing this wrong. The struggle comes down to a lack of understanding of the tools and infrastructure needed in order to answer some of the most basic questions on how our brands are performing digitally. In this episode, I cover 6 key pieces of infrastructure that your brand needs in order for marketing and digital success.

In this episode, I wanted to take a dive into the things that allowed my side business, Droid Island, to generate 300k during the pandemic, without any Ad spend. I learned some valuable lessons in 2020 and I hope that the information shared in this episode, will highlight some of the practical things that you can do to start adding revenue to your business. There are also some critical skills I want you guys & gals to really take a look at. I believe that as a small business owner, learning things like SEO & Content Marketing from platforms like Hubspot, SEMRush, AHrefs, Google Digital Garage, you can learn how to extract data on your audience and build the right products/services based on their needs. Don't forget to visit Digipreneur.FM and sign up for the email list so you don't miss any exclusive content. 

When I create content, I tend to focus on giving as much practical and tangible information, so that my audience can implement the content immediately in their business or take steps to implement it.   I try to stay away from the obscure advice, it's just never been my thing. However, I am constantly told that I have my own way of motivating folks and the more I am asked to speak and motivate an audience, I have started to see what you have all been telling me for some time.   Every Sunday, I am going to drop my own style of motivational sessions...In this first episode, I woke up with a simple download...That download was "All Hands On Deck In The Caribbean."   We need you, your energy, your talents, your perspectives in order to develop the region. We need strong ties with the diaspora and need more of them to come back to the region to merge with our homegrown talent for us to grow.   I hope that this episode speaks to at least 1 person and If it does, reach out to me and let me know that you are ready to be an agent of change in the region.

If you are looking to start getting paid online and want to learn about the platforms you need, payment processors and what it will take for clients from anywhere in the world to pay you online...this episode is for you. We break down some key elements for Caribbean E-Commerce so that your businesses across the region have some guidance as to what they will need and a starting point for them to do their homework. Remember, everybody's situation may be different from yours. So what tools and platforms may work for 1 business, may not be the best fit for another business. Keep that in mind when you are fielding information for friends/families. and other business owners. Reach out to me at info@keronrose.com if you have any further questions or need to book a discovery call. 

In Ep.6, we take a look at how you can create 10 streams of income within your brand!   When people talk about creating multiple streams of income, we don't advise that you go about creating 10 different businesses. What we need to take a deeper look at is how we can grow our brands and implement a variety of revenue streams that complement each other.    The Digital Age makes this a lot easier due to the systems available to us now for each of the monetization methods to flow seamlessly within your business.    Don't forget to drop a review on this episode and I would love to hear about which revenue stream that you are excited to launch within your business. 

One of the reasons here in the Caribbean that businesses don't have a website is because they don't actually know what a website can do for their business besides showcasing products/services. With that in mind, it's no wonder why most businesses owners will prefer to use social media for free and not invest in having a website. In this episode, we break down 6 ways that your website can help grow your business. Make sure you have a pen and paper handy, these are things that you are going to want to enquire about to have integrated into your business. If you need further assistance after this episode, feel free to book a discovery call with me and let's talk. 

In Ep 4, we address one of the biggest problems plaguing Caribbean Entrepreneurs in the region...which platform should I use to build my website? Whenever we in the Caribbean go to Google to get insights on this topic, we are always met with information from experts who are not in our market. We then act upon the information we receive thinking that their information is relevant to the region and that lands us in the world of trouble. I break down each of the major platforms like Wix, Squarespace, WordPress & Shopify and how they work in our region. I also dive into Caribbean-made solutions like WiShops, Fygaro and Buzzshops. Don't forget to drop a review on this episode and share it with someone who may need this info. 

In Ep. 3...I walk you through tips to identify your passions and dive into strategies of how you can turn them into a business. Growing up, we were always told that you could be anything you wanted to be but I couldn't see the opportunities.  In this Digital Age, the Internet has really levelled the playing field. The vast sea of technology has allowed us to tap into markets and create services for niche industries all over the world and use digital means to scale or at least create a supplemental income. Share this podcast with someone who feels stuck in their day job, looking for a change or has been asking themselves how they could identify their own passions and to those who have a passion but looking for a starting point to turn it into a business.