Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion.So what are brands looking for?Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024:ConversionsBrand liftEngagement Quality of contentTune in to learn more about what brands are looking for with their influencer partnerships!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

The New Year brings lots of exciting changes, opportunities, and perspectives. Personally, I’ve always taken the new year to examine what new routines and habits I want to integrate into my lifestyle. If you’re looking for tips on building new routines and habits around your creative career or personal life, this episode is for you.What is a routine? According to an article by Harvard Business Review “What does it take to build a new routine?”, a routine is a series of behaviors frequently and intentionally repeated.A habit on the other hand is a behavior done with little or no thought.Tune in to hear how to build habits and routines!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Are you revisiting your content strategy for the end of this year or beginning of next year? If so, this episode is for you. I’ve read through Instagram’s blog about creating successful Instagram posts.We’ll chat about a few things that Instagram deems what makes content engaging across reels, posts, and carousel posts.Here are the things that make reels engaging on Instagram:-   Entertaining, original videos might include transitions and effects-   Emphasizing key points with timed text-   Using audio (whether that’s a voiceover or music)Stay tuned for what makes photos and carousel posts engaging. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

The start of a New Year is a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media. Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include:Scrolling, saving and sharingCreating content And connecting with your communityFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Can you believe it’s already the New Year?! Today, we’re going to chat about different ways to make sure you have a great start to the New Year. From reflecting back on the previous year, to discussing highs and lows, to figuring what you need to let go of, today’s episode is full of great tips. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Is it time to bet on yourself in the New Year? Today, we chat about 4 different reasons why betting on yourself is worth it. We’ll discuss how the best investment you can make is in yourself. We’ll also talk about how you learn how to take risks and allow yourself to live your dreams. If you’ve been wanting to take a risk and invest in yourself, this podcast episode is for you. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Today, we’re chatting about three things to let go of as a creator/influencer in 2024. The three limiting beliefs we’re going to discuss are:The algorithm is not showing my content to my audience.I don’t have enough time to invest or dedicate to my side-hustle/career.People are going to judge me for…. Pursuing my side-hustle/dreams/etc.Tune in to hear the tips about how to let go of these limiting beliefs!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

If you’re in a busy season of life, or you’re trying to create content consistently again, or want to organically batch content, this episode is for you. I’m sharing how I’m embracing the “everything is content” mindset.Tip 1: Schedule one content day a month (or every other week or once a week) whatever works for your schedule, put it on the calendar.The biggest reason I say to schedule it is so you can plan around that day. If you’re a new parent like me, you can plan for childcare. I used to go to grad school, work full-time, and schedule photoshoots on the weekends. So planning content days on weekends was critical for me to continue to create content.Tune in for the rest of the tips!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Are you ready to impress your brand partners as a creator/influencer? Me too! I’ve been working with brands since 2016 and working with brands is the primary way I make money as a creator. I’m sharing 5 tips on how to impress your brand partners as a creator/influencer today.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Today I’m sharing a big update for Emma’s Edition: I brought on management for Emma’s Edition! I managed partnerships from 2016-2022 on my own. I learned so much over the last 7 years. I wasn’t sure if I’d ever bring a manager on but when I got pregnant at the end of last year, I started to consider it.I’m sharing why I decided to bring on a manager and how I’m feeling about it so far. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Are you heading to your first event as a creator? Or attending an event this season? From preparing your elevator pitch to styling an outfit you’re confident in, we’re chatting about different ways to prepare for your next event.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

I attended my first Meta event ever! The Meta Screen Smart Event took place in Seattle on Oct 18th. The Meta team shared Instagram’s tools and resources for families and teens to navigate social media together.Today, I’m sharing event highlights and what I learned from the event.For example, I had no idea there was the Family Center that highlights all these tools. I also got to hear from the CEO of Instagram, Adam Mosseri and psychologist/family coach Dr. Lockhart. Family Center:https://familycenter.meta.com/our-products/instagram/Dr. Ann Louise Lockhart: https://www.instagram.com/dr.annlouise.lockhart/Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Today, I’m sharing key insights from Teachable’s Creator Connections Report. If you’re a creator or influencer interested in learning about how Gen-Z and millennials are engaging with creators, this podcast episode is for you!I’ll be discussing what informs consumers to purchase from a creator as well less produced content vs more produced content - and which consumers prefer.If you haven’t heard of Teachable before, Teachable is a platform for creators to diversify their online businesses, connect with their audiences, and earn income in the long run. Teachable allows creators to create courses, coaching programs, digital downloads, and memberships. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Today we’re chatting about how to set yourself up for holiday campaigns. It is not too late to attract brand campaigns! We’ll be discussing how to make your content and page discoverable, updating your media kit, and more! Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Today, I’m chatting about surviving the postpartum/newborn chapter. I’ll share my experiences about having a postpartum doula come, getting Braxton’s tongue tie released, and a lesson I wished I had learned earlier in motherhood.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Today, I’m discussing the struggles of trying to create content with a 3 month old baby. I’m still breastfeeding and trying to maximize 4-5 naps at 45 minutes each. I’m sharing when I’m able to plan and create content and more.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Today I’m sharing the four ways I’m starting to create content again. I’ve recently taken the last 12-13 weeks off for maternity leave and I’m slowly starting to create content for the podcast, blog, and my social media channels. Here are the four ways I’m starting to create content again:#1 Scheduling photo shoots #2 Starting at home with Five Minute Fits - Quick, stylish outfits for new moms.#3 Starting to brainstorm content for the podcast again by tapping into this new life stage – new challenges of being a mom and content creator.#4 Repurposing seasonal contentTune in for details!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Hi friends! I’m coming back from maternity leave and I wanted to share a few highs and lows of surviving the first three months of having a baby/entering parenthood. I’ll be sharing how I unexpectedly dealt with the baby blues as well as the struggles of sleep deprivation. Listen in for real life experiences of a new mom/podcaster trying to get back to creating content. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Today, I’m chatting about what can help you increase your confidence as a creator and influencer. When I first started posting on my blog during my senior year of college, I had no idea what I was doing. It took me years to build my confidence. Fast forward almost 9 years later, and I’ve learned so much!Here are the top 5 things we’ll be discussing today:PracticeDeveloping your networkExpanding your knowledgeUnderstanding what creator life stage you’re onBelieving in yourself Tune in for the rest of the episode!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Last year, I attended New York Fashion Week. I’ve attended nyfw on and off since 2018 so today I’m sharing how I prepared for fashion week. Even though I won’t be attending this year (because the baby will only be a few months old), I hope sharing these tips on this two part episode series will help you! We’ll be chatting about how to budget for NYFW, what costs to be aware of, how to network at NYFW, and how to request tickets to new York fashion week shows. In part two of today’s conversation, we’ll be chatting about:How to REQUEST Tickets to New York Fashion Week as an Influencer or Content CreatorTips for attending showsTips for networking during NYFWTune in to hear how to get tickets and more!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Last year, I attended New York Fashion Week. I’ve attended nyfw on and off since 2018 so today I’m sharing how I prepared for fashion week. Even though I won’t be attending this year (because the baby will only be a few months old), I hope sharing these tips on this two part episode series will help you! We’ll be chatting about how to budget for NYFW, what costs to be aware of, how to network at NYFW, and how to request tickets to new York fashion week shows. In part one of today’s conversation, we’ll be discussing:Things to think about BEFORE you attend NYFW - including the cost of flights, food, and lodging as well as booking all those things in advance.I also share how much I spent in NYFW 2022Things to do in New York while you’re at fashion weekand more!If you’re interested in attending NYFW someday, this episode is for you!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

If you’re tuning in for the first time, I’m currently doing a solo series for the next few weeks called the Creative Reflection Series. The purpose of the Creative Reflection Series is to help you take the time to think and reflect about your creative career, passions, side-hustles, etc. so far. So, if you feel like you’re ready for the next step in your creative pursuits or you’re feeling stuck and not sure where to turn next, this series is for you. I hope the different questions and exercises in the next few weeks help you find your next step or help you recognize how you’ve grown as a creator. Today, we’re going to be discussing the different ways you can grow your career as a content creator/creative. Content creation can launch your career and help you take the next step in your long-term career goals. But what is possible for a creator and influencer? The truth is: anything is possible. But today I want to share 8 different ways you can allow yourself to dream and build your career as a creative.Tune in to hear the 8 different paths or dreams that align with you as a creator!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

If you’re tuning in for the first time, I’m currently doing a solo series for the next few weeks called the Creative Reflection Series. The purpose of the Creative Reflection Series is to help you take the time to think and reflect about your creative career, passions, side-hustles, etc. so far. So, if you feel like you’re ready for the next step in your creative pursuits or you’re feeling stuck and not sure where to turn next, this series is for you. I hope the different questions and exercises in the next few weeks help you find your next step or help you recognize how you’ve grown as a creator. Today, we’re asking you the question: Am I allowing myself to be creative?Creativity isn’t just about being able to paint, draw, create jewelry, design rooms, or sculpt pottery.Creativity is much broader than that. Creativity can be recognizing, identifying, and developing new ideas or solutions. It can be a form of artistic creation. It can be a physical product. But it can also be a new business, a new way of approaching old problems (like methods or processes), or even fusing cuisine together.Tune in to hear the rest of the conversation!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

If you’re tuning in for the first time, I’m currently doing a solo series for the next few weeks called the Creative Reflection Series. The purpose of the Creative Reflection Series is to help you take the time to think and reflect about your creative career, passions, side-hustles, etc. so far. So, if you feel like you’re ready for the next step in your creative pursuits or you’re feeling stuck and not sure where to turn next, this series is for you. I hope the different questions and exercises in the next few weeks help you find your next step or help you recognize how you’ve grown as a creator. Today’s conversation has three main parts:Part 1: We’ll be chatting about examples of choosing to listen to outside voices instead of listening to yourself, your intuition, your soul, or whatever you want to call it.Part 2: We’ll be chatting about how to quiet those outside voices and to start learning how to listen to your own voice and intuition.Part 3: Reflect on ways when you have listened to your intuition.Tune in for the rest of the episode!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

The purpose of the Creative Reflection Series is to help you take the time to think and reflect about your creative career, passions, side-hustles, etc. so far. Personally, I’ve found the next step in my creative career when I’ve taken the time to reflect. I’ve also found that I’ve accomplished more than I realized when I’ve taken the time to think about how I’ve grown or am growing as a creator.So, if you feel like you’re ready for the next step in your creative pursuits or you’re feeling stuck and not sure where to turn next, this series is for you. I hope the different questions and exercises in the next few weeks help you find your next step or help you recognize how you’ve grown as a creator. Today, we’re going to be asking you the question: “are you giving yourself permission to evolve?”I wanted to start the series off with this question because evolving as a creator is almost inevitable. And if we feel like we aren’t evolving or moving forward, we might be feeling stuck. We might need to change up our routine, approach our processes differently, or maybe even try a completely different platform. So today’s conversation has three main parts:We’ll be chatting about ways you might want to evolve as a creator. Next, we’ll be discussing how you can give yourself permission to evolve.Lastly, I’ll be sharing a few ways I’ve evolved as a creator over the last few years.Tune in for the rest of the episode!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Have you ever wondered how you can build a community on TikTok and make a living as a content creator? In today's episode, Ashley Lopez joins me to share her experience with leaving the corporate world, growing her presence across multiple platforms, and becoming a fashion influencer.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Have you ever wanted to start your own online clothing boutique? In today's episode, Lauren of 28 Coast Boutique joins me to share her own story, what she's learned from launching her online boutique, and advice for others!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Do you have trouble consistently coming up with content ideas?Kristen of Soulcial Scoop Podcast joined me in both this week's episode and last week's! Over these two episodes, we're combining our experiences as full-time creators + entrepreneurs to bring you a special 4-episode series on both of our shows all about being an IDEA MACHINE.The amount of content we're expected to pump out as creators is OVERWHELMING to say the least. But there's a lot we learned along the way that can help to work smarter, not harder when it comes to building a consistent content strategy that works for YOU.On July 4th + July 11th, you'll be able to find an episode on BOTH of our shows breaking down one of our PROVEN methods for being an idea MACHINE to give you four total episodes full of guidance.So, grab a notebook (or start a new Notion doc) and get ready to fall in love with creating content again.Listen to our conversation on Kristen podcast here: https://podcasts.apple.com/lk/podcast/soulcial-scoop/id1590695479Follow us on Instagram: @creativeeditionpodcastFollow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

You've come along on this pregnancy journey with me, so I had to update you as soon as possible—I'm on maternity leave! Listen in to this sweet little update!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.