When I hear that this is like 2008 or the dot-com crisis, I’m not sure. I believe there will be only more and more work for tech businesses. We saw during Covid that people still needed to buy online and find services, and businesses needed budgeting or e-commerce tools. "There’s no other place I’d rather be right now than in tech.”What makes a company culture more than mere bluster? And what role does a CFO and their finance team play in nurturing this culture? In this episode of CFO Yeah!, we go deep into Netguru’s growth journey to find out. Gosia Madalińska-Piętka is CFO and board member at Netguru. Gosia joined as Head of Finance in 2016, having previously served in senior accounting and controlling roles at Tech Data and Hewlett-Packard.Netguru provides consulting services in product development, software solutions, and product design. Since being founded in 2008, it has completed more than 600 projects for clients including Volkswagen and IKEA, and has more than 850 employees all over the world.We spoke about what makes Netguru one of the fastest growing companies in Europe, Gosia’s work to modernize its finance processes, and the focus on culture and community for a largely remote team.

“During the seed round, it's a lot about the story you tell, and your market conditions. How is our software going to fit into the trends that are happening outside? It’s about telling your founder's story, what you believe in.”After working as the Head of Global Pricing at Uber, where she managed weekly budgets approaching millions of dollars, Rose Punkunus worked as CFO for several tech startups. There, she encountered the same issue many times: although she and her teams needed technology to accelerate their work, the only tools available were costly, enterprise offers.So she created her own: Sudozi.In this episode of the CFO Yeah! podcast, we discussed her experiences moving from large companies and finance-specific positions to founding her own business from scratch. She shares her insights on securing seed funding, working towards growth, and how CFOs can communicate more effectively to their teams.

“Obviously, as the company leader, I have to think three chess moves ahead - I'm watching the world. And I think that the world is a really exciting place. I feel like it's 1994 all over again, when the internet was born. Web3 opens up so many opportunities.”Rob Whalen studied accounting in the 1990s and planned to join a major firm. Instead, he began a career in sales.25 years later, Rob co-founded PTO Exchange, an innovative employee benefits platform. Since then, he’s successfully built a healthy business and a thriving work culture. In this episode of the CFO Yeah! podcast, we discussed the challenges of founding a company, the right approach to building a healthy culture, and his predictions for what’ll come next for finance professionals and businesses.

“When I look at finance and accounting teams, I think ‘wow, we’re one of the biggest bottlenecks here.’ The way we interact needs to be the next significant evolution of workflow and optimization at work.”Dave Sellick believes the finance and accounting world could use more empathy. In his view, accountants have been stuck with dehumanizing processes for too long. Technology can free them from repetitive, machine-like tasks, and help them bring more value to their organizations.But what exactly does the future look like for finance professionals and accountants, if their heads are no longer buried in data and Excel spreadsheets? For Dave, it promises more creativity, innovation and human connections. We just need to learn how to better interact with machines, and then each other.In this episode, we discussed the need for more empathy and human connections in finance and accounting, and how automation will get us there. But first we need to learn to code.

“When you start working at a growing company, it’s hard to understand or drive every topic. But I believe that personal trust enables the CFO to come in, once something is burning or close to burning, and to help solve it.”Dr. Veronika von Heise-Rotenburg is a digital finance expert and startup CFO, with extensive knowledge and experience in both the automotive and IT sectors. Having led finance at Cluno, Cazoo, and now ‘Device-as-a-Service’ company everphone, she’s found a niche in asset-heavy businesses, debt financing, and building highly efficient finance operations.In this episode of the CFO Yeah! podcast, we discuss Veronika’s behind-the-scenes role in the acquisition of Cluno (a “Car-as-a-Service” startup) by Cazoo, her 90-day plan for any new CFO role, and the best practices and experience she gathered from working on a large exit deal.

“The future of finance is all about breaking down silos, connecting the systems across the business and producing analytics and models at fast speed, which other people across the business can actually consume.”Mastering data is one of the main keys for businesses to navigate and operate at their best in the future of work. And Joe Garafalo’s team at Mosaic is working to make that a reality everywhere. Joe got serious about financial data at Palantir, where he helped build an internal tool to connect various SaaS platforms. This turned into a prototype for Mosaic, a tool that gives companies data to make better decisions.In this episode of the CFO Yeah! podcast, we discussed the future of finance, and how CFOs can leverage data to position their function at the center of company decision making. He also dispenses great advice on how CFOs can move from a reactive to a strategic approach.

“Modeling has become one of the most important skills for accounting and finance professionals. It's its own discipline, its own skill. And yet, there's no requirement, no rigor. So, we believe that it's critical to have a bar that determines that people have the skills.”Working in finance for over 20 years, Ian Schnoor realized that companies needed to drastically raise the bar when it comes to financial modeling. So he took the lead and created his own training program for finance professionals.In this episode of the CFO Yeah! podcast, we discussed the pitfalls of inadequate financial modeling, and the importance for finance professionals to step up their Excel game. Ian also shared useful, actionable tips and insights to make anyone’s models better!

“You can't go in and fix the finance, accounting and stakeholder ecosystem without understanding the entire organization. If you're focusing on just one piece and ignoring how the others relate to it, you're missing the bigger picture and the opportunities to really optimize.”After several years studying medicine and understanding how systems drive the human body, Anthony Nitsos joined the business world to study the systems driving organizations and supporting growth. After supporting several companies as a fractional CFO, Anthony launched SaaS Gurus, a company dedicated to help organizations unlock their potential for scale.In this episode of the CFO Yeah! podcast, Anthony explains the importance of building robust foundations to support business growth, and how to build a business diagnosis to measure your company’s resilience potential.

For the past 10+ years, Asif Ahmed has been focusing on helping entrepreneurs structure and leverage their finance processes to grow faster. He’s also been a tax advisor for HMRC, and is Managing Director at Acclivity Advisors.Between changing fundraising rules, emerging challenges for companies in their Series B, and an evolving finance landscape, it can be difficult for finance leaders to navigate the complex environment of today and lead their companies to success.In this episode of the CFO Yeah! podcast, Asif discussed the complexity of the tax system, how the rules of fundraising are changing globally, his book The Finance Playbook for Entrepreneurs, and how CFOs can level the playing field through knowledge and community.

Glenn Hopper is a former Navy journalist, filmmaker, and founder. He left the military and spent two decades helping startups operate at scale and prepare for fundraising and acquisitions.Today, he’s CFO at Sandline, which provides digital discovery services for legal teams. He’s also the author of two books, including Deep Finance: Corporate Finance in the Information Age, which we discussed at length in the podcast episode below.We also spoke about building data-driven organizations, machine learning, and the exciting era the finance world is stepping into. Keep reading for the highlights, and listen to the audio for all the juicy details.

“Keep true to yourself, and be authentic. Don't change yourself for an organization. Go find one that likes you just the way that you are. That’s the best piece of advice I could give.”Heather Dixon has been inside finance functions for three decades - leading her teams with a unique, authentic leadership style. She has worked in healthcare since 2017, and joined Everside to keep delivering greater impact via her finance team.In this episode of the CFO Yeah! podcast, Heather explains how finance has been transforming healthcare, and how CFOs are growing into a new, transversal role within their organization.

After 16 years at large building materials distributor Travis Perkins, Nick Rose took a leap of faith. He joined Enable, a fast-growing collaboration platform helping companies of all sizes improve financial transparency and operational efficiency. In less than 2 years, he’s led the company through two successful fundraising rounds, helped reshape its finance function, and forged a commitment to reaching carbon neutrality.

Our first CFO Connect event of 2022 focused on a topic far too neglected in the finance industry: impostor syndrome, and the toll it takes on finance professionals. To address this topic, we spoke with Catherine Clark, executive mentor and former CFO. After spending more than 20 years in organizations of all sizes, she shifted her attention and skills to professional mentoring. Catherine now helps finance leaders unlock their potential and excel in their roles. We dug deep into the roots of impostor syndrome, its consequences for finance professionals, and the ways to overcome it to express your full potential as a leader.

Anders Liu-Lindberg is a partner at the Business Partnering Institute, a board member at Born Capital, and spent 10 years in the finance team at A.P. Moller - Maersk. He’s also a thought leader on FP&A and the modern finance function. In this episode, he shares his vision for the future of finance with us. We discuss shifting your mindset, a new way to embrace risk, and what he calls finance’s “unfair advantage.”

Chad Martin has seen the finance world’s ongoing evolution first-hand. After 10 years in investment banking at Goldman Sachs, he became a CFO, a role he’s held for 17 years in healthcare, energy, and software companies. Currently driving finance at MeridianLink, he spearheaded the company’s successful IPO in 2020. We discussed the challenges occurring in the finance department when a company goes public. He also shared the changes he’s witnessed in the finance industry, led by the growing impact of data and digital tools.

After almost 20 years as an external advisor and finance leader, Dan Wells founded GrowCFO, a community dedicated to support finance leaders throughout their professional journey. In this episode, Dan discusses how the role of the modern-day CFO has changed over the past years. He shares a lot of tips for aspiring CFOs, the skill sets young professionals need to develop, and the main challenges they need to overcome early in their careers.

How can finance leaders become true strategic advisors to influence the long term visions of their firms? And how can you have true impact in an industry that’s been dramatically hit by the pandemic? Gerardo Adame is VP Finance North America at XP Power. In this episode of the CFO Yeah! podcast, we discussed with Gerardo about how finance leaders can lead their companies through difficult times, modern shakeups in traditional industries, and how executive finance roles have moved beyond data to strategic advice.

Jana is not only the VP Finance at omni:us, but she is also the inventor of the finance toolbox, a playbook to help startups create their finance processes from scratch. In this episode, we spoke with Jana about her experience building the finance team at omni:us, managing productivity on a four-day work week, investing in yourself through side projects, and the gender gap in finance.

Pedro Barros is VP of Finance at Remote, a global HR solution for distributed teams. He witnessed the company’s hypergrowth during the pandemic and helped lead its Series B in July 2021. In this episode, we explore Pedro’s journey up the finance ladder, his insights on how to be a good leader, and his vision for the future of finance and remote work.

From a very young age, Alka Tandan has been passionate about the IT industry. In this episode from the CFO Yeah! podcast, she shares her 20-year journey through the SaaS industry, plus her insights on how finance leaders can support their company’s scaling efforts and what qualities are required to make it to the unicorn stage.

Every CFO knows the pain of trying to consolidate data from a wide range of sources. A mix of legacy systems and new processes only complicates things. So we spoke with OverlayAnalytics COO Josh Beaver - also a CPA - about how to make this less of a juggling exercise. We also spoke about his background in strategic consulting, his work in the publishing industry, and what makes him a "wartime leader."

In this episode, we bring you audio from a live CFO Connect AMA with Elodie Hadjidakis, CFO of Habiteo. She talks about the typical day for a CFO (spoiler: there isn't one), why fundraising is a love/hate proposition, and the family motto: "let them say 'no.'"

In this episode of the CFO Yeah! podcast, Patrick Whatman spoke with CFO Camille Soulier. She details Germinal's abrupt pivot from growth agency to SaaS platform, the financial challenges this brought, and her biggest goals for the coming year.

As Interim CFO, Pauline Sauvage helps young companies build the finance function and establish routines for lasting success. She guided Backmarket through its $120M Series C funding, and led finance teams at growing businesses like Beamy, Must and Linkfluence. In this episode, she takes a deep dive into her experience at Back Market and talks about the differences between raising seed vs series funding as well as the importance of company culture in structuring finance.

Pricing and positioning is often thought of as the domain of marketers and sales teams. But both have a huge impact on finance, and CFOs need to know the process. We spoke with consultant and pricing expert Brendan Dell about brand and positioning as key growth levers for high-growth companies.

Rebecca Coxshall left secure analyst roles at Apple and Red Bull for the uncertainty and excitement as a startup CFO. Attracted by the right product and the chance to grow on the job, she embraced living with a little more risk, in exchange for endless learning opportunities. Hear what motivates Rebecca and her desire for more financially literate companies in this new podcast episode.

As a seasoned finance expert, Niels Boon's career is an interesting mix of consulting, strategic finance at large companies, and do-it-all CFO work. Having worked for businesses like Zalando, Ada Health and Bonial, he recently decided to join Danish beauty subscription service GOODIEBOX. In this episode, Niels explains how it feels to change roles in the middle of the pandemic, and why he always starts by observing and learning – despite all his experience.

Despite training in finance, Younes Rharbaoui spent much of his career in entrepreneurial roles. But when startup investor The Family was looking for a CFO, he decided to give it a try. In this episode, he talks about the steep learning curve on the job and how he was able to apply the knowledge from previous roles in product management.

The example of Chris Seybold shows how complex a career in finance can be: from teaching and investing in university students in Silicon Valley, to handling finance in a generational wine business in France. Today, Chris is the CFO at Gemini Data, a data-storytelling startup focused on managing complexity – so right up his alley.

What levers can businesses rely on in a rapidly changing world? And how can you best prepare your company for coming challenges? Jana Kovacovska is the founder of finance blog Tiny CFO, a software investor, and has advised companies like Deliveroo on their finance setup. In this episode, Jana shares startup best practices, and discusses the balance between being profitable and growing fast.

Permutive offers data processing based on edge computing to make ads and content more successful - just as finance is the brain of an organization, giving information to the other teams. Finance Director Mark Yates explains how his team uses data to help everyone in the company maximize their impact, and why he doesn't enjoy fundraising.

Jan Gackenholz joined Soundcloud in 2015, and is now responsible for the whole finance department of 18 people. His goal: making sure there are no surprises for the business. He speaks about upgrading from Excel to cloud tools, the impact of Covid on cash, and Soundcloud's revenue sharing model with artists.

Team collaboration tool Miro has seen crazy growth in 2020, with a $50M Series B funding and now 10 million users worldwide. Misha Advena holds a dual role as Head of Strategic Finance and Analytics. He explains why combining the two makes so much sense, and why he always takes two hours a week to talk to smart people.

Pavla Munzarova has been CFO at hotel booking platform Mews for over 4 years, building a large finance team in the process. In this live AMA she talks about financial foundations, her love for automation, and how Mews continued to grow after a difficult early 2020. And of course, she answers lots of questions from the CFO Connect community.

As a Consulting CFO Myoung Kang loves working for several startups at once - including $2 billion company Notion where she's Head of Finance. In this episode, she gives tips on how to build a finance team from scratch, and shares insights from some of the success stories in her portfolio.

Moving from capital markets into the app industry, Kerry McClelland is building the finance function at Fiit, the most popular fitness software in the app store. She explains why killing Fiit's free trial was one of the best business decisions ever, which key metrics to focus on in a fast-growing company – and why those are more complex than most people think.

Strivr offers virtual reality training to companies and sports teams, and has raised over $50 million to date. VP Finance Mike Libby talks about the similarities between startups and professional sports, the excitement of fundraising, and why CFOs shouldn't focus on finance.

What you can expect from the first season of CFO Yeah!

Zapier has grown to over $50 million in annual recurring revenue, with only $1.3 million in venture funding. CFO Jenny Bloom explains why she doesn’t believe in fundraising, how tech companies have evolved since the 1990s, and why she loves working in a fully remote company.