Business Sidekick, brought to you by LiveChat (https://www.livechatinc.com), is dedicated to all entrepreneurs and marketers who want to grow their online businesses and learn about eCommerce. I cover a wide range of topics, including sales, conversion optimization, efficient problem solving, new technologies and marketing strategies. In each episode, we interview an expert from a different business field and share their experience with you.
#27. Rand Fishkin: Think Big, Start Small - the No-Bulls&#! Guide to Starting a Business
Rand Fishkin shares his insights about starting a business and surviving the first, tough years. We also get to know why his mustache became more famous than most of the companies on the market.
"It's OK to build something small, it's OK if it doesn't work out, maybe it will work next time. Don't judge yourself too harshly and don't compare yourself to Zuckerberg."
3/30/2017 • 26 minutes, 52 seconds
#26. Krister Haav/Toggl: How to Manage a Remotely Working Team
Krister Haav, co-founder of Toggl, describes pros and cons of having a remote team. Since Toggl hires people from 16 countries, Krister is an expert in hiring, managing and motivating people working remotely.
3/23/2017 • 31 minutes, 11 seconds
#25. Sançar Sahin/Typeform: The Art of Getting Customer Feedback
Listen to Sançar Sahin, the Director of Marketing at Typeform, revealing secrets of creating a successful customer feedback strategy and getting honest feedback from employees.
3/9/2017 • 26 minutes, 19 seconds
#24. Bill Macaitis/Slack: How to Scale Your Business the Way Slack Does
Bill Macaitis, former Salesforce and Zendesk executive and Slack's first Chief Marketing Officer, talks about what's the most important in business. Is there is a recipe for success?
2/23/2017 • 24 minutes, 22 seconds
#23. Brian Dean/Backlinko: An Advanced Guide to SEO Optimization and Website Architecture
Brian Dean from Backlinko dispels myths about SEO and shares best practices about how to optimize your website for SEO. He also gives pieces of advice on how to build website architecture that customers and SEO crawlers love!
2/9/2017 • 21 minutes, 40 seconds
#22. J.Swierczak/LiveChat: How to Successfully Manage SaaS Inbound Sales and Gain More Customers
Today, I’m talking about inbound sales strategy with Jacob Świerczak, LiveChat Customer Success Manager who will share his experience and insights about inbound sales.
1/26/2017 • 17 minutes, 49 seconds
#21. John Hall/Influence & Co.: The Definition of Content Marketing
John Hall, the co-founder and CEO of Influence & Co., talks about the definition of content marketing. It's about providing value and building trust!
1/9/2017 • 23 minutes, 38 seconds
#20. Mat Patterson/HelpScout: How to Build Your First Customer Support Team
From this episode, you'll learn from Mat from HelpScout how to hire right people for your team and what customer service metrics are the most important.
12/22/2016 • 21 minutes, 43 seconds
#19. Sujan Patel: How to Build Your Personal Brand
Sujan Patel, the co-founder of Web Profits, a marketing expert and adrenaline junkie reveals the secret of how to build a personal brand.
12/22/2016 • 18 minutes, 9 seconds
#18. Anastasia/Shopify Partners: How to Get More Website Visitors
Anastasia Philopoulos is a Content Creator with the Shopify Partner Program and a chocolate stout beer lover. In this episode, she shares her insights into how to get more website visitors.
12/8/2016 • 19 minutes, 22 seconds
#17. Kelly Roach: How to Be a Better Salesperson and Stand out from the Competition
Kelly Roach an International best-selling author and the CEO of Kelly Roach Coaching. In this episode, she shares insights on how to become a better entrepreneur and a better salesperson.
11/10/2016 • 14 minutes, 27 seconds
#16. Lute Atieh: Business and Technology - How It's Changing the World We're Living In
With Lute Atieh, the COO and VP at the American Business & Technology University, and a pilot, I'm talking about the technology and the future of business.
10/27/2016 • 22 minutes, 47 seconds
#15. Shep Hyken: Customer Service Then, Now and in the Future
My today's guest is Shep Hyken, customer experience expert, and New York Times bestselling author. We're talking about the evolution of customer service and customer experience.
10/25/2016 • 25 minutes, 14 seconds
#14. Shauna Moran/Shopify: How to Prepare Your Online Business for Holiday Season
Shauna Moran from Shopify team shares the best ways of preparing your online business for the holiday season and accelerating your sales.
10/25/2016 • 12 minutes, 26 seconds
#13. Paolo Fabrizio: Social Customer Service Is What Your Customers Are Looking For
If you want to deliver exceptional customer service, you can't forget about social networks. My today's guest is Paolo Fabrizio, a social customer service expert, author, and speaker.
10/25/2016 • 18 minutes, 58 seconds
#12: Michal Leszczynski/GetResponse: How to Successfully Get Started with Email Marketing
Here's an interview with Michal Leszczynski, Content Manager at GetResponse, who reveals all secrets of successful marketing campaigns. I'm also presenting a step-by-step guide to get started with email marketing!
10/24/2016 • 18 minutes, 11 seconds
#11 Suzie Blaszkiewicz/GetApp: An Essential List of Must-Have Apps for Small Business
Think about any task that would be easier to complete thanks to an app - it's almost certain that such app already exists. That's why today I'm presenting with Suzie Blaszkiewicz from GetApp an essential checklist of must-have applications every startup or young business should have!
10/19/2016 • 9 minutes, 55 seconds
#10. Mick Griffin/Brand24: Social Media for Business: Yes or No?
If you ever wondered when is the right time to create a business social media account, you should listen to the interview with Mick Griffin, Brand24 Chief Revenue Officer, and social media expert!
10/13/2016 • 19 minutes, 37 seconds
#09. Adam Toporek: Everything You Have to Know About Extraordinary Customer Service
Even if you don't hire customer service reps, you are a one-man support team every time you talk with your customers. Here's everything you should know about delivering awesome customer experience!
9/21/2016 • 13 minutes, 13 seconds
#08. Emi Mosiewicz/LiveChat: How to Create the Ideal Customer Profile Step by Step
Creating an ideal customer profile can help you to understand why are your customers buying from you. The more you know about them, the easier it is to spot opportunities to sell them new products.
9/15/2016 • 14 minutes, 34 seconds
#07. Jo Janowska/LiveChat: How to Create a Knowledge Base
A knowledge base is an essential part of every customer service as it allows your customers to self-help. Luckily, its creation is not a great deal. Thanks to my guest's tips, you'll be able to build it yourself!
7/6/2016 • 9 minutes, 57 seconds
#06. Filip Jaskolski/LiveChat: How to Drive Traffic to Your Website and Increase Sales
You don't have to go into paid advertising to get more website visits, there are lots of other methods helping to attract visitors. From this episode, you'll learn how to drive traffic to your website and get thousands of customers.
6/9/2016 • 10 minutes, 58 seconds
#05. Jonny Everett/The Chat Shop: Make It Easy to Buy from You - How to Sell Online
In today's episode, you'll learn how to setup your website, so people want to buy from you. Today's guest is Jonny Everett, the Director of Customer Development and co-founder at The Chat Shop, who shares his knowledge about how to plan online selling and what mistakes to avoid.
5/25/2016 • 13 minutes, 37 seconds
#04. Bartosz Goralewicz/Elephate: Boost Your Website Traffic – SEO for Dummies
If you don't know "how to SEO," you will love this episode. It will help you to make the first steps in the world of SEO, and bring free, organic traffic and valuable leads to your website.
5/12/2016 • 11 minutes, 57 seconds
#03. Szymon Klimczak/LiveChat: The Secret of Damn Good Copy That Sells - What Is Value Proposition
If you want to write a damn good, persuasive copy, you can't miss this episode. You'll learn why value proposition is so important for your customers. You'll also learn how to sell benefits, not products!
My special guest - Szymon Klimczak, LiveChat CMO!
4/28/2016 • 11 minutes, 19 seconds
#02. Julia Wojcik/LiveChat: How to Design a Killer Website from Scratch
Today's episode is dedicated to one of the most important investments for most businesses: a website.
Your website reflects you as a business owner and professional, so it's crucial that it's fetching, user-friendly and effective.
In this episode, I'll give you a couple of tips on how to evaluate the effectiveness of your website.
Enjoy!
4/18/2016 • 13 minutes, 15 seconds
#01: Alicja and Jo/LiveChat: How to Do Market Research and Beat the Competition
You don’t need to hire a market research specialist to learn about your competition or to find out who your customers are and what they need. After listening to this episode you’ll be able to gather all the information you need to develop a successful strategy for your new business.
