Dive into an engaging conversation where we explore the pivotal role of humility in leadership. With a world constantly in flux, we uncover why being humble, adaptable, and innovative sets apart the good from the great in the corporate arena. Join us for a thought-provoking journey into the heart of modern leadership strategies, where humility reigns supreme.Highlights:"Humility is not just a virtue; it's a necessity for adapting to the ever-changing business landscape.""The best leaders are those who know the value of shifting gears before it's too late.""Innovation is not just about new ideas; it's about knowing when to abandon the old ones."Timestamps: 00:00 Introduction and the Importance of Leadership03:15 The Number One Trait for CEOs05:37 Traits of a Good CEO10:21 The Role of a CEO13:10 Identifying the Next Right Thing17:30 The CEO's Role in Proselytizing21:08 ConclusionMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to another engaging episode of the Business Lunch Podcast with your hosts Roland Frasier and Ryan Deiss! In this episode, we dive into the transformative world of employee equity in business. Join us as we explore the changing landscape of private equity and how empowering employees with ownership can lead to extraordinary outcomes. From heartwarming stories of life-changing payouts to insightful discussions on the future of business acquisitions, this episode is a treasure trove of knowledge for entrepreneurs and business enthusiasts alike.Highlights:"I think if we said we're done and just let the existing portfolio go, it would be easy breezy, but we'd get bored pretty quick. The fact that we have so many things... it's hard to stop when you love what you do.""Most people believe that as an entrepreneur you do a few deals and then you don't have to work anymore. But that's not true, and frankly, it's no fun either.""I've never seen giving equity to non-executive employees as anything but confusing and entitlement inducing. It didn't drive growth or motivation. But when it works, like with KKR's approach, it can be transformative."Timestamps: 00:00 Intro & Background04:47 Private Equity Case08:03 Equity in Acquisition10:29 Employee Equity Impact14:45 Equity Risks & Concerns16:37 Alternative Compensations19:02 Conclusion & TakeawaysMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to another enlightening episode of The Business Lunch! Today, we're diving into a topic that's as timely as it is challenging - layoffs in the digital age.We kick off with a gripping story that many of you might have caught on TikTok and Instagram. Remember the viral incident where a Cloudflare employee recorded their layoff? It's a scenario that opens up a myriad of questions and discussions.From there, we explore the nuances of layoffs - the do's, the don'ts, and everything in between. We discuss the emotional rollercoaster that the employee went through, and the importance of how companies should manage these delicate situations.We delve into the legalities and future implications of recording such a sensitive moment. Is it a step towards transparency or a breach of privacy? We also offer some solid advice for companies on how to handle these tough decisions with grace and empathy.Our conversation is not just about the challenges, though. We focus on the importance of clear communication, constructive feedback, and the vital role of performance metrics in sales roles.To wrap up, we share some thoughtful insights on the role of a proper firing process and its impact on the overall health of an organization. Because, at the end of the day, it's all about maintaining a healthy work environment, even in the face of tough decisions.Join us for this insightful journey as we untangle the complexities of layoffs and learn how to navigate these situations with knowledge and compassion. Hit play and let's get started!Highlights:“I'm a big believer that if somebody is getting fired, there should be no surprise.”"The supervisor needs to have the training to be able to give constructive feedback which includes criticism.""What will make you great at hiring is getting good at firing. It sucks but it's a critical aspect of the role."Timestamps:01:00 The TikTok Firing Incident03:24 The Firing Conversation08:38 Recording the Call10:24 Handling Firing Conversations17:51 Defending the HR Team20:17 The Firing ProcessMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode of Business Lunch, host Roland Frasier sits down with renowned personal branding expert Rudy Mawer. Rudy shares his entrepreneurial journey, from selling as a kid to making his first million through social media, eventually moving to the U.S. to further his business aspirations.The conversation discusses the importance of personal branding in today's digital world, with Rudy revealing how he transitioned from originally staying behind the scenes, to building his own brand. He endorses the rise of influencers and personal brands, and the financial benefits of owning one's personal brand in the business landscape.Rudy also provides valuable insights into efficient content creation strategies, leveraging AI tools to maximize output and repurpose content across different platforms. He emphasizes the necessity of producing unique, controversial, or entertaining content to stand out in the crowded digital space.The episode explores the idea of ‘playing to extremes’ in branding and marketing, with Rudy sharing vivid examples and personal experiences. Working alongside A-list celebrities and influencers, Rudy walks us through the production process; from assisting the biggest names in celebrity culture to monetizing their brands, as well as helping them develop their personal and business brands.A must-listen for anyone interested in personal branding, content creation, and understanding the dynamics of digital marketing and branding, Rudy Mawer's journey and expertise offer valuable lessons and strategies for those looking to make their mark in the digital world.Highlights:"You can't do what everyone's doing. You can't fit in, you can't play it safe. You can't be neutral.""What's hard is standing out because everyone's now doing it, right? And you have to create something unique, something that's controversial or entertaining or has a USP because if not, it's very hard to stand out.""Most things fail, right? And then the few things that win can make you millions of dollars."Timestamps:00:00 Building a Tribe with Unique Ideas03:16 The Importance of Personal Branding06:02 Creating Controversial Content08:07 Working with the A-List10:30 The Future of Personal Branding11:29 Mistakes to Avoid14:02 Testing Ideas and Using Data16:46 Finding Inspiration18:16 Building a Strong Personal Brand19:11 The Power of AI in Branding20:10 Acquiring Existing BusinessesMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Join us in this uplifting episode of Business Lunch, where we tackle the relatable challenge of balancing family life with entrepreneurial dreams. We debunk the myth that you have to choose between family and business, sharing smart tips and heartening stories. Dive into our discussion inspired by a Reddit post, and discover how you can manage both worlds with savvy time management and realistic goals. It's a cozy and insightful chat that's perfect for anyone trying to blend business success with family happiness. Don't miss out on this engaging blend of advice and encouragement!Highlights:“You should expect a return on the investment of your time"“I can do all the things I need to get done without having to sacrifice a family life"​"I think looking at it as a black/white either/or is fairly immature. Yeah to me it reeks of scarcity but it also just reeks of bad math"​Timestamps:00:00 Introduction: Time and Entrepreneurship01:26 The Reddit Post: Family or Entrepreneurship03:20 Balancing Family and Entrepreneurship04:18 Difference Between Being an Entrepreneur and Being Self-Employed06:12 The Misconception of Choosing Between Family and Business07:10 Time Allocation for Family and Business09:04 Creating a Schedule for Family and Business10:33 The Importance of Time Blocking15:19 Macro and Micro Level Time Blocking21:35 Being Ridiculously Productive and Having Family Time23:33 Budgeting Time and Fighting Distractions24:00 Conclusion and Call to ActionMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode, we delve into the intriguing concept of Dry January, examining its multifaceted impact on personal habits and business dynamics. Our conversation navigates through the pitfalls of extreme behavior. We underscore the importance of balance, emphasizing how extreme stances can paradoxically foster overindulgence rather than nurturing a new, healthier identity.From a business perspective, we shine a light on the unique opportunities Dry January presents, especially for the alcohol industry. It's not just about riding out a dry spell; it's about innovation and adaptability. We explore how businesses can creatively embrace this trend by offering enticing mocktails and appealing non-alcoholic alternatives, turning a potential setback into a showcase of versatility and customer inclusivity.Highlights:“I think that [overindulging before a period of abstinence] is really dangerous. It's like I'm giving myself permission to make bad decisions today, because I'm going to make a sacrificial decision tomorrow.”“When a future decision becomes a crutch or a reason to make bad decisions today, that's when you're not doing it for the right reasons."“When a trend like this comes out, you've got to ask yourself, is this trend kind of pulling people away from my business or is it pushing them towards?”Timestamps:00:00 Introduction and Personal Perspectives on Dry January04:12 The Dangers of Extreme Behavior and Future Decision Crutches06:06 Business Opportunities for Alcohol-Related Industries07:57 Networking and Marketing Opportunities Around Dry January09:49 Responding to Trends That Pull People Away from Your BusinessMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode, we're diving into the hottest business trends for 2024. We start with the rise of AI influencers and the big shift in social media: it's all about quality over quantity now, thanks to new algorithms.We also touch on the comeback of long-form content. Turns out, people want more than just quick fixes; they're craving deep dives too. Plus, we discuss why internal services and holding companies are the smart moves for growing your business.Lastly, we wrap up with a look at why showing you've got limited supply and offering sure-fire outcomes can really boost your sales. So, tune in for some great tips and insights on staying ahead in the business game this year!Highlights:"The consumer emotional cycles always lag. People are always way too optimistic for too long, and they're way too pessimistic for too long.""Your goal for the next year should be to be missed when you're not there.""You don't want to have a personality brand, you want to have a brand that has a method or the brand itself."Timestamps:00:00 The Rise of AI Influencers03:00 Algorithmic Changes in Social Media08:16 The Emergence of AI Influencers09:44 The Shift to Long-Form Content11:11 The Importance of Internal Services and Holding Companies14:08 Building a Great Team and Growth through Acquisition18:35 Signaling Limited Supply and Certainty of OutcomeMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

This episode of the Business Lunch podcast features Roland Frasier and Ryan Diess wrapping up 2023 and discussing the biggest lessons and takeaways from the past year. Some of their key learnings include the importance of forcing functions to stay on track with projects, building dedicated marketing, sales, and social media teams for each business unit, and leveraging AI to enhance their offerings and operations. They also cover hiring best-in-class experts versus generalists, testing problem-focused ads, and the power of newsletters for building an engaged audience. Ryan and Roland provide actionable advice on integrating these strategic and tactical insights to propel businesses forward in the new year.Highlights:"But my one of my single biggest takeaways, when I was looking back at the things that got done versus the things that didn't get done is the importance and have a forcing function. Like having something out there that forces you to get something done.""You find out when you start doing outbound sales motions to people who don't already know, like and trust you, you find out how good your offer is. "People want to buy certainty of outcome, more than anything else, they want to buy certainty of outcome. They're still investing, they're still spending, but they want to buy certainty of outcome."Timestamps:00:00: Introduction01:27: Lessons Learned 202308:35: Scaling In House 13:30: Investments 21:10: Marketing 25:45: AiCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode of The Business Lunch Podcast, host Roland Frasier shares insights from his time at a  live event where he was a guest speaker. Roland brings on YouTube expert Evan Carmichael to discuss strategies for leveraging existing coaching sessions and training calls into high-quality YouTube content. Evan outlines how to structure videos for maximum viewer engagement and retention in order to drive leads and sales. He emphasizes starting with a powerful hook, including a mid-video call-to-action, and chaining viewers to the next video through end screens. Listen in as Roland gets advice and shares on optimizing his current content creation process to grow his YouTube channel and business! Highlights:"Your job is to teach them to think like you think, like, you think differently. Like you walk in this room when you see things that most people don't see. And so that becomes your job is to teach other people how to do it.""If you're actually good at coaching and consulting, so where your magical is then saying, Okay, you think that's a question, but then like, let's ask here that Oh, my God even think about that. And when when you get the aha moment with them? That's really like, they want to work with you." "The game is not ranking for keywords in search. The game is ranking after other existing videos." Timestamps:00:00: Introduction04:46: YouTube Growth Strategies 14:31: Video Content 19:16: Leadership 27:42: YouTube Retention 31:16: Power Of Audio 44:08: Video Marketing Strategies CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find

Welcome to another episode of Business Lunch with Roland Frasier and Ryan Deiss! In this special episode, Roland shares tactical strategies to help you live a rich and happy life.In today's episode, Roland and Ryan discuss the importance of maintaining momentum in your business during the holiday season. As they reflect on recent successes and promotions, Roland emphasizes the significance of not taking your foot off the gas and continuing to drive through the end of the year.They explore various strategies for holiday promotions, such as urgency offers, flash sales, and limited edition products. Ryan shares insights into Digital Marketer's successful "12 Days of Deals" campaign, emphasizing the power of bundling and storytelling.The hosts explore the concept of frictionless checkout, buy-now-pay-later options, and proactive human outreach. They suggest ways to combat cart abandonment, such as persistent carts and personalized messages.In the spirit of giving, Roland suggests providing favors to your customers by offering them incentives for year-end purchases, creating a win-win situation.Finally, the hosts encourage businesses to finish the year strong and plan for a successful January, leveraging the lower ad costs and heightened attention in the market.Don't forget to explore the opportunities that January presents for expanding market share. If you enjoyed this episode, share it with a friend, and be sure to check out the Business Lunch Podcast website for detailed notes and resources.Remember, the first part of January is an excellent time to capitalize on lower ad costs and maximize attention. Seize the opportunities and monetize your existing relationships while gearing up to expand your market share in the new year.Thanks for joining us on Business Lunch. We'll catch you in the next episode!Highlights:"Don't take your foot off the gas. You're on a big roll of momentum. Finish strong and drive through the end of the year.""This time of year, people are making decisions about what groups and things they're going to be invested in next year. Now's the time when people start thinking about identity, not just what I am going to do next year, but who am I going to be?""It's still a really good time to do urgency offers, flash sales, limited edition products—whatever can create a sense of FOMO."Timestamps:00:00: Introduction:05:32: 12 Day Marketing Strategy9:30: Peak Season Outreach17:16: Holiday Marketing For E-Commerce22:17: End Of Year Sales Growth&nbsp;CONNECT:&nbsp;•Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: <a...

This week on a the Business lunch Podcast, Host Roland Frasier and Ryan Diess discuss the challenges of the holiday season for entrepreneurs. With end-of-year deadlines and family obligations pulling them in different directions, this is one of the busiest and most stressful times. They talk about feeling overwhelmed and the pressure to achieve goals.&nbsp;They open up about feeling down when goals aren't met. Ryan shares his process of reviewing highlights and lowlights from the past year. The hosts discuss the importance of self-care habits like exercise, sleep, and mindfulness practices.&nbsp;They consider ways to prioritize well-being during this challenging time, while still getting work done. Tips include focusing on one new habit at a time and seeking help when needed.Don't miss this in depth discussion on this weeks Business Lunch Podcast!&nbsp;Highlights:"There's all these things I want to do all these things I want to get done before the end of the year. And all these things that are legitimately more important in my life. Like my children, for example, pull against it."&nbsp;"I think they said people are going to spend 120% more this year for the holidays on average than they did in 2019. I mean, it's things like that can really stress people out.""There are two times of the year that I just get into like a funk, and it is over my birthday, and...this."Timestamps:00:00: Introduction02:57: Prioritizing Mental Wellbeing&nbsp;06:16: Self Doubt13:06: Imposter Syndrome&nbsp;22:50: Goal Setting29:22: Productivity Tools35:02: Loneliness &amp; Self-Help37:56: Overcoming Funk&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode of Business Lunch, host Roland Frasier sits down with serial entrepreneur Matt Molenar to discuss pivotal career moments that changed everything.&nbsp;Matt shares the story of how he joined a mastermind group to get closer to successful marketers and ended up winning them over with his solutions to common problems, leading to a partnership opportunity. They also explore Matt's journey across industries from law to real estate to diamonds.&nbsp;Tune in for actionable tips on finding access to opportunities and using your skills and network to continuously level up your success.Highlights:&nbsp;"I intentionally insinuate myself into this. And and after that, it was three years of just helping everybody in that group without an expectation of anything in return, I helped people with big problems that they had."&nbsp;"My observation is that the most successful people, in terms of finance and network are that way. Because they are not thinking about how do I sell more of these glasses? They're thinking about how do I build enterprise value in this business?""I don't believe that management is industry agnostic. But I do believe that business is like strategy. That's what I should say. I believe strategy is industry agnostic, for the most part, at least 80 to 90%."&nbsp;Timestamps:00:00: Introduction&nbsp;04:50: Investing14:32: Daymond John&nbsp;19:09: Balance&nbsp;23:34: Business Exits27:98: Digiyal Marketing&nbsp;CONNECT:&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC...

In this episode of the Business Lunch podcast, host Roland Frasier sits down with digital marketing expert Matt Molenar.&nbsp;They discuss Matt's journey getting started in the industry and some pivotal moments that helped propel his career. Matt shares stories about winning early product launches through strategic domain purchasing and SEO. He also details how he helped scale businesses by creating value-added services for clients.&nbsp;Roland and Matt explore the power of networking and how intentionally seeking out mentors can open doors.&nbsp;They discuss strategies for building personal brands and content strategies that can scale easily. Business owners will walk away with tactical tips for domains, SEO, partnerships and more!&nbsp;Highlights:"I would way rather have 5000 or 10,000 Really, really dedicated fans to like that really appreciate and follow what I do, then a million people that don't really do anything, but were curious about one of the things I posted.""Now AI can be like me saying, 'Hey, Matt, I know that you were thinking about investing in our program, and you were talking to Deanna, who's our salesperson, I just want to let you know that I think for you and your son to come in, it's going to be the best thing ever."&nbsp;"I bumped into a group of people who I thought were really good. On the marketing side, there was a guy named Ryan Deiss, who had a company that was not yet Digital Marketer, I forget what it was called at the time. And he did a product with a guy named Mr. X. And it was all about AdWords. And I bought that and I was like these guys seemed like they know what they're doing."&nbsp;Timestamps:00:00: Introduction&nbsp;07:14: Digital Marketing Skills11:48: Affiliate Marketing&nbsp;22:16: Facebook Videos&nbsp;26:58: Content Creation37:26: AI Enhanced Marketing&nbsp;Connect: • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3...

Dive into an engaging and humorous episode of Business Lunch. The hosts kick things off with a light-hearted banter about asking rich people for money and a fictional lawsuit against Apple, setting the stage for a deeper conversation about annual planning—or rather, why they believe it's ineffective. Drawing from personal experiences and business insights, they advocate for a more dynamic approach, suggesting a shift towards three-year visions broken down into 90-day sprints. This episode is a must-listen for anyone looking to revolutionize their approach to business and personal planning, delivered with a mix of humor, practical advice, and relatable anecdotes. Tune in to rethink your planning strategies and set yourself up for success in manageable, achievable segments!Highlights:"This is the time of year when companies and entrepreneurs... start thinking about next year. And I gotta tell you, I think it's a gigantic mistake.""The annual plan is a giant mistake... You have no freaking clue where you're gonna be in 10 years.""Every single quarter, I take about a half day to say what are my habits like? What are my inputs like? What resources do I need to acquire so that I can stay up on my next quarter's goal?"Timestamps:00:00 Apple Stole Ryan's Voice01:25 Planning for Next Year03:17 The Problem with Annual Planning04:46 Thinking Three Years Ahead05:42 Quarterly Sprint Planning06:41 Applying the Planning Methodology Personally08:41 Monitoring Progress and Making Adjustments10:03 Setting Good, Better, Best Goals12:29 Lead Measures vs Lag MeasuresCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Dive into the future of business innovation with Roland Frasier and Ryan Deiss on this episode of Business Lunch. In this snackable edition, Roland shares tactical strategies to enhance your life and business.Explore the power of AI and how it's reshaping industries, from hiring and financial analysis to creating seamless workflows. Discover the game-changing tools that can elevate your business, making complex tasks a breeze.&nbsp;Join the conversation as they break down the successes and missed opportunities of Black Friday and Cyber Monday, unveiling insights that can transform your approach to sales. Don't miss this episode packed with actionable advice to thrive in the evolving landscape of entrepreneurship.&nbsp;Tune in now and stay ahead of the curve!&nbsp;Highlights:&nbsp;"What we found with our Black Friday offer was that infusing AI into the things we already had made a huge difference."&nbsp;"People want the result, not the process of building the thing that will get the result."&nbsp;"As an investor, how can you leverage AI to be a better investor? As somebody who's doing acquisitions, how can you leverage AI to better identify equity emission targets and better assess acquisition targets?"Timestamps:00:00: Introduction&nbsp;02:06: Black Friday Recap&nbsp;03:40: Marketing Strategies&nbsp;06:17: Missed Opportunities&nbsp;07:35: Leveraging AiLive Links: CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Join us in this captivating episode of the Business Lunch Podcast as we explore Sam Altman's dramatic exit and return to OpenAI. Delve into the boardroom drama, power struggles, and ethical dilemmas surrounding one of tech's most talked-about events.This episode offers a unique insight into corporate governance, leadership, and the challenges of balancing profit with humanity's future. Tune in for a compelling discussion that's not just timely but a must-listen for anyone interested in the intersection of technology and power dynamics.Highlights:"When we talk about AI and its impact on society, we're not just talking about technology. We're talking about power, control, and the future of how we live.""There's a fundamental tension between the visionary aspect of tech founders and the pragmatic, often short-term focus of boards and investors.""What happened at OpenAI isn't just a boardroom drama. It's a reflection of the larger issues at play in the tech industry today."Timestamps:00:00: Introduction04:32: OpenAi’s Leadership08:43: Leadership Change14:14: Leadership Alignment&nbsp;19:25: Corporate Governance23:58: Founder Removal&nbsp;Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

On this week's episode of The Business Lunch Podcast, Roland and Ryan dive into the latest Black Friday and Cyber Monday shopping stats.&nbsp;They analyze if record online sales and in-store spending were really a sign that consumers are confident - or if it was just pulling forward purchases.&nbsp;Roland shares how some of their portfolio companies performed over the holiday weekend. They also debate whether interest rates will need to be lowered to manage rising debt levels or if inflation needs to come down first.&nbsp;Tune in to hear their take on the state of the economy and what it could mean for businesses in 2023.Highlights:"It will be interesting to see if the logic of the more I spend, the more I save during this discount period, damages sales going forward if it's basically just borrowing from tomorrow, and compressing.""If consumers are confident and consumer spend, then the economy turns along because if consumers spend, then that means businesses can spend.""The more I spend, the more I save during this discount period, damages sales going forward if it's basically just borrowing from tomorrow, and compressing."Timestamps:00:00: Introduction01:40: Black Friday06:11: Economic Outlook12:14: Brand Loyalty 18:47: Pricing Strategies21:22: Personalized Texts &amp; Guarantees27:27: Black Friday Sales Strategies 32:03: Acquisitions Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a transformative episode of The Business Lunch Podcast where we dive into the world of business scaling and preparation for a successful exit! In today's session, we'll be exploring the Scalable Impact Framework (SPV), an innovative tool designed to propel businesses to new heights.Roland &amp; Ryan introduces the SPV, a comprehensive approach focusing on three critical areas: leveraged sales, bankable profit, and transferable value. We begin with a deep dive into leveraged sales, where we question attendees about their growth engines. Are they generating over $10k per month? Do they hold authority across multiple channels? Is their business model truly scalable? It's all about understanding and documenting the mechanisms that drive substantial growth.Then, we shift gears to discuss bankable profit. Here, we explore the concept of a $0 budget, emphasizing the importance of tracking every expense. We delve into margin maximizers to enhance the average value derived from each customer and unravel the intricacies of a cash flow waterfall. This segment is all about maximizing profits and ensuring financial health.The journey doesn't end there! We also address transferable value, examining key elements like operating system documentation, the efficiency of the team, and structuring a business to be exit ready. Attendees get hands-on with a practical worksheet, rating each component as green, yellow, or red. The aim is clear: identify and address the weaknesses that hinder scaling.Lastly, we share effective strategies to turn those daunting red areas into success stories. We talk about documenting growth engines, setting pragmatic budgets, and building robust operating systems. The episode wraps up with a call to action for founders: engage with advisors, discuss solutions, and take meaningful steps to elevate their businesses.So, grab your notebook, and let’s embark on this journey to make your business not just grow, but thrive and become exit ready!Highlights:"The more valuable you are to your business, the less valuable your business is.""Oftentimes entrepreneurs, we pride ourselves in being able to swoop in and save the day, we could do anything, we could do everything. And if what we do, right, cool, you're trapped.""You don't want to be owned by your business, but you also don't want somebody else to have blackbox what they do to where you're terrified, if they would leave or quit."Timestamps:0:00 - Entrepreneur exits and profitability4:10 - The importance of diversifying businesses to avoid financial instability.6:56 - Scaling a business and exit strategies.10:24 - Business growth and leadership exits.16:12 - Leadership roles and exits for CEOs.20:28 - Entrepreneurship, investing, and company growth.23:55 - Scaling and exit strategies for businesses.27:35 - Exit readiness for businesses.33:23 - The benefits of being an owner-operator vs. a non-owner operator in a business sale.35:22 - Entrepreneurship, sales, and scalability.45:43 - Business growth strategies and documentation.49:36 -Scalability.52:45 - Acquisitions and due diligence in business.55:50 - Business financial management and growth strategies.1:03:24 - Building high-output teams with exercises and tools.1:06:42 - Business exits and scaling.1:09:16 - Scaling businesses by identifying and addressing red areas.Live Links :CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable...

Join us as we delve into the dynamic world of executive leadership and pivotal moments of transition in this engaging episode of the Business Lunch podcast. Hosts Roland Frasier and Ryan Diess kick off with a lively banter, setting the stage for a deep dive into the complexities of being a CEO. The episode features a detailed discussion on the stepping down of Bumble's CEO, exploring the nuanced reasons behind such significant career decisions.Throughout the conversation, Ryan and Roland offer insights into the multifaceted nature of executive roles, particularly focusing on the differences and responsibilities of CEOs and COOs. They bring their own experiences into the discussion, providing listeners with real-world examples and practical advice.This episode is a treasure trove for anyone interested in the intricacies of business leadership, whether you're an aspiring entrepreneur, a seasoned executive, or simply curious about the dynamics of high-level management.It's an insightful journey into what it means to lead, adapt, and grow in today's fast-paced business environment.Highlights:"I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."“I want to know all the people I'm working with by name and you know, see how they're doing and know about their families and do barbecue.”“No one can run your business like you do.Highlights: "I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."“I want to know all the people I'm working with by name and you know, see how they're doing and know about their families..."“No one can run your business like you do.”Timestamps: (0:00:00) - Considering Leadership Transitions(0:14:17) - Consider Hiring CEO or COO(0:23:07) - CEO vs COO and Hiring Specialists(0:33:02) - Acquiring Successful Businesses Is More EffectiveCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell...

Join us for an enlightening episode of the Business Launch Podcast with Roland Fraser and Ryan Diess. In this episode, we unpack the latest developments in open source technology and AI, featuring insights from our time at the Rise Nation mastermind with Daymond John. We cover he implications of OpenAI's new features for entrepreneurs, the integration of chat GPT with other platforms, and the groundbreaking GPT app store concept. Whether you're a tech enthusiast or an entrepreneur looking to leverage AI, this episode offers a wealth of knowledge and a touch of humor about our adventures in Miami. Tune in for a friendly chat that feels just like we're sharing insights over lunch!Highlights:"Open AI just killed 99% of AI startups and AI automation agencies.""It's democratizing software development for people that can say in plain English what they want to have happen.""How do you open source development and monetize at the same time? You create an ability for anybody to build apps... and take a 30% rake on everything."Timestamps:(00:30) Rise Nation Mastermind and Miami Experiences(01:56) OpenAI Developer Day Highlights(03:23) Implications for Entrepreneurs and AI Integration(04:19) Enhancing Data with OpenAI's New Capabilities(05:45) Concerns Over Data Accuracy and Impact on Startups(06:40) Exciting New Features and Integration of Platforms(08:45) Launch of the GPT App Store and Its SignificanceCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode of the Business Lunch Podcast, Roland and Ryan dive into their experience planning and executing live business events.&nbsp;They discuss different event types and purposes, and share lessons learned around marketing, celebrity involvement, testing event descriptions, and more. Listeners will gain insights into considerations like timing of promotions, ensuring events enable intended sales goals, and navigating challenges like hotel contracts and room blocks.&nbsp;Roland and Ryan also candidly discuss things that didn't go according to plan at past events and how they've applied learnings.Entrepreneurs and marketers will walk away with best practices for optimizing events to drive attendance, engagement, and results!&nbsp;Highlights:"I freaking hate events. I hate events, there's so much work, there's so much stress leading up to it.""You underestimate how difficult it is to get people to, to buy a ticket, buy, you know, buy tickets event, buy a plane ticket, get hotel space, and then show up. It's a big ask, it really is a big ask.""One nice thing, a well known speaker, a celebrity time person is going to cost you a good bit of money, but what they buy you is scroll stopping."Timestamps00:03: Events03:31: Profitability09:32: Planning &amp; Marketing12:27: Celebrity Involvement17:16: Improving Sales20:03: Strategies25:29: Converting SalesCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Get ready to revolutionize your digital marketing game this Black Friday! Promising you a rollercoaster of insights, we take you on a journey through the world of Black Friday in the digital realm. You'll get a kick out of an amusing story about a stolen ATM and how it ties into the larger narrative of leveraging the holiday season without a physical storefront.Discover the fascinating evolution of Black Friday as it has transcended from physical stores to include digital marketers. Also, we’ll serve up some compelling strategies to create a buzz-worthy Black Friday offer without the dreaded last-minute rush. We later dive into exploring how a simple shift from an online all-day product to a traditional promotion strategy can skyrocket your revenue. You'll also learn why offering something unique during the holiday season goes a long way compared to the usual sale or discount. Tune in for an episode packed with insights, wit, and knowledge! Highlight:”So this is our friendly reminder hey, there's this big opportunity for your business that is only a few weeks away.”&nbsp;”Think about Black Friday is a reason to do something right now.”&nbsp;"We definitely generated more revenue when we just did an outright promotion to the list, when it was just a pure promotion.”CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Uncover the secrets to scaling your business successfully with the brilliance of Roland Frasier. As an unparalleled entrepreneurial genius, Roland shares his insights and wisdom to help you transition from a worker to a manager, highlighting the importance of the CEO's role in achieving this monumental shift.The conversation explores the intricacies of stepping away from the grind, focusing on strategic management, identifying crucial roles, and crafting a roadmap for efficiency that'll set you on the path to growth and success.In the second half, Roland unveils his unique concept of the five exits of an entrepreneur, a strategy designed to set the foundation for a prosperous entrepreneurial journey. Furthermore, we present a specific process for exiting the line successfully, a critical step whether you're starting out or running a multi-million dollar enterprise. So tune in, let the wisdom of Roland Frasier guide you towards your dreams of a thriving and scalable business!Highlights:"A successful entrepreneur needs to think like a startup founder, operator, and investor.””If you want to be the CEO, BE the CEO.”“To achieve scale and become exitable, businesses need to focus on building processes and systems, not just acquiring more leads and customers.”Timestamps: 00:00: Introduction&nbsp;01:53: Business Growth07:01: Delegation12:33: Leadership17:35: Leveraged Sales&nbsp;22:57: Transferable Value&nbsp;31:10: Dancing Bear In Business&nbsp;36:50: Exiting a Business&nbsp;Live Links:CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Get ready to harness the power of artificial intelligence as we discuss eleven unique strategies for scaling your business with AI. Discover how content created with AI can help you drive leads, increase the lifetime value of your customers, and streamline your operations. We share our experience of designing a course exclusively with AI and generating impressive sales in just seven days.Listen in as we examine the application of AI in creating programs that educate your customers, analyze Amazon reviews, and craft engaging social media posts and videos. We also discuss how you can use AI to expand your reach, breaking language barriers with translation tools like DeepL and Rask. Hear about our experiments with Chat GPT to generate simulated dialogue.Finally, we'll walk you through the process of using AI for book creation, automated content creation, and even automating market research. Tune in to this enlightening conversation to learn how you can leverage AI to drive business growth and efficiency.Highlights"Content marketing is one of the best ways to get more leads and customers.""You don't have to be in it at all and it creates really good videos... Virtual influencers is, to me, the next awesome place that things are going so that you can create videos by you without you being there.""The cool thing about what you can do with AI is you can get rid of the friction. The friction that stopped you from writing the book that you know you need to write. The friction that stopped you from creating all of the videos that you should create."Timestamps(0:00:02) - AI Scaling Business With Content Marketing(0:07:15) - AI Expanding Product Education and Reach(0:15:49) - AI Interview Format Podcast Creation(0:23:04) - Book Creation With AI and Research(0:35:07) - Automated Content Creation Using AI(0:49:50) - AI's Impact on Business GrowthMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Join Roland Frasier and Ryan Deiss on a remarkable episode of the Business Lunch Podcast. They unveil groundbreaking AI technologies that generated seven figures in just one week. Imagine what you could achieve by having lunch with ultra-successful entrepreneurs who share their secrets to success.&nbsp;Buckle up for a deep dive into cash flow strategies and discover how AI is revolutionizing the way businesses operate. Plus, learn about the power of personalized video messages and find out how to harness AI's potential for your own business.&nbsp;Tune in to unlock the secrets to financial success with Roland and Ryan. Don't miss this exciting episode of the Business Lunch Podcast!HIGHLIGHTS"We've been experimenting and integrating AI technologies into our business in a way that's generated seven figures in just one week.""So we had 631 sales 72.5% of the people that bought showed up. And some people bought, by the way after the webinar, because we didn't take the page down, because we're going to do a replay.""So we have had so far $64,887 In sales, and have collected $51,900 in 24 hours through keep in mind, it was done yesterday, the pitch was around 2:45pm."TIMESTAMPS00:00: Introduction&nbsp;02:33: Ai to boost business sucess&nbsp;04:46: Ai for marketing&nbsp;09:48: Webinar sales&nbsp;12:44: Personalized Videos&nbsp;19:40: ChatGPT for cash flow optimization&nbsp;22:06: Ai to analyze data28:19: Google AdWords31:24: Cash flow management&nbsp;35:01: Qualifying leads42:05: Financing options&nbsp;50:49: Streamlining sales54:20: High Ticket SalesCONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Join hosts Roland Frasier and Ryan Deiss in this enlightening episode of The Business Lunch as they explore the intricacies of working with agencies and consultants. With a shared focus on learning from their past experiences, they discuss the dos and don'ts when it comes to integrating external help into your business.The episode kicks off with a candid discussion about the benefits and pitfalls of working with agencies, as Roland and Ryan reflect on their recent experiences. They emphasize the importance of proper onboarding and integration, sharing valuable insights on how to make these external partnerships work seamlessly within your existing team.Roland and Ryan share valuable lessons learned from their own journeys, such as the significance of phasing in new hires and setting clear expectations. They stress the importance of understanding the scope of work, prioritizing projects, and ensuring that agency work aligns with your company's core values.Additionally, they discuss the critical role of data and measurement in evaluating agency performance and making informed decisions. They offer valuable tips for entrepreneurs seeking to leverage agencies and consultants effectively while avoiding common pitfalls.Tune in to this episode of The Business Lunch for practical advice and real-world examples to enhance your agency relationships, improve your ROI, and make your business more successful. Don't miss this insightful conversation between two seasoned business experts.HIGHLIGHTS"You really do have to keep your eye on the ball. I think that you can't assume they're just going to come in and do it.""It is the start of a process, not the end of your responsibility.""The mistake that entrepreneurs make is they abdicate responsibility to these third parties because, let's be honest, if we could do it ourselves, we would have done it."TIMESTAMPS00:00: Introduction03:33: Team Structure09:22: Outside Agencies14:56: Training &amp; Consulting19:46: Hiring A Marketing Agency&nbsp;23:56: OutsourcingCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer...

Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham. Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.HIGHLIGHTS"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred." "You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody." "It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it." TIMESTAMPS00:00: Introduction01:49: Writing with a partner07:27: Monetizing content 12:17: Branding16:55: Book Marketing 19:30: Non-traditional launch strategies24:53: Referral TacticsCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉&nbsp; <a...

Join Roland Frasier and Ryan Deiss in this episode of The Business Lunch Podcast as they dive into the intricacies of book launches. Ryan is eager to hear about Roland's recent book launch and get insights into how to successfully launch a book. Roland shares his experiences and strategies, shedding light on the decision to partner with Jay Abraham and the purpose of their book, 'Business Wealth Without Risk.'Discover the importance of personal branding and how a book can elevate your authority in your industry, as Roland and Ryan emphasize the power of a well-planned book launch. Roland explains the timeline of their book launch, starting from the book's creation to building an affiliate network to promote the launch event.Roland discusses the challenges they faced during the launch, such as the responsiveness of the hired launch services and the costs involved. In this episode, you'll gain valuable knowledge on planning and executing a book launch that drives real results.Tune in to learn how to make your book launch a strategic success and elevate your personal brand in the process.HIGHLIGHTS"If you're like, 'I don't want a book, I've never thought I could write a book, I don't need a book,' please listen and watch. Because you really will benefit, whatever you do.”"It's not about ego; it's about understanding the purpose of it, which, for this book, is deal flow."&nbsp;"The goal for the book doesn't necessarily have to be to become a best seller. Your goal should be to get the kind of readers that you can do business with if that's the purpose of the book."TIMESTAMPS00:00: Introduction03:13: Books &amp; Personal Branding&nbsp;08:36: Launch Strategies13:20: Marketing Your Book18:29: Self Vs Traditional Publishing21:20: Events26:13: Affiliate Marketing30:46: Execution&nbsp;36:05: Prepare For ChallengesCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! <a...

Introducing an eye-opening episode of "The Business Lunch Podcast" with your hosts Roland Frasier and Ryan Deiss. Join us as we take you through the captivating world of productized services – a concept that's making waves in various industries.In this episode, we unravel the transformative power of turning a traditional product into a productized service. Traditionally, businesses focused on transitioning from service to product, but what if there's an untapped opportunity in shifting the other way around?Roland and Ryan discuss the immense potential of productized services. The concept revolves around providing a standardized set of services with fixed completion times and costs, catering to the majority of clients' needs. This approach not only facilitates scalability but also boosts efficiency by eliminating the need for specialized knowledge.Don't miss out on this eye-opening discussion on the evolving landscape of business, where the productized service concept is breathing new life into traditional models. Tune in to this episode and unlock the potential for growth, efficiency, and innovation in your business.HIGHLIGHTS"Traditionally, when you think about productized services, you think about going from a service to a product. I think there's a phenomenal opportunity right now to go from a product to a productized service."&nbsp;"Conversion rates are typically higher, sales cycles are typically shorter, for every reason you should do this."&nbsp;"We realized that maybe we should just give the people what they want. And this tells me that plenty of other people aren't doing it either."&nbsp;TIMESTAMPS00:00: Introduction03:55: Productizing Services09:37: Agency Businesses&nbsp;14:36: Brand Focus19.15: Profitability and Scalability&nbsp;24:00: Bespoke Services28:18: Acquisitions&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co,...

Welcome to another episode of Business Lunch with Roland Frasier and Ryan Deiss. Learn tactical strategies for living a rich and happy life, through the lens of managing multiple companies as a portfolio entrepreneur.&nbsp;Discover the different types of holding companies and learn when to centralize operations and tech stacks. They share valuable insights, from building single-threaded teams to not forcing internal resources on your teams.&nbsp;Plus, find out why agreements between entities and well-structured contracts are vital for smooth business transitions and successful acquisitions.&nbsp;If you're an entrepreneur looking to scale and manage a diverse business portfolio, this episode is a must-listen. Tune in for actionable advice and expert tips on how to run and grow multiple companies simultaneously.&nbsp;Don't miss out on the essential lessons for building a thriving business empire.&nbsp;HIGHLIGHTS"Use contracts and agreements between entities for protection.""Ask the right questions and build a capable team.""Centralize core tech functions like CRM and ERP for easier comparison."TIMESTAMPS00:00: Introduction01:32: Scaling Multiple Businesses&nbsp;07:08: SVPs &amp; Holding Companies&nbsp;11:55: Tax Strategies&nbsp;19:30: Centralizing Teams25:33: Leadership36:36: Acquiring Businesses&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel&nbsp;👉&nbsp;&nbsp;<a href="https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1" rel="noopener noreferrer"...

Join Roland Frasier and Jay Abraham as they introduce their exciting new book, Business Wealth Without Risk. In this podcast series, they share behind-the-scenes insights and conversations about each chapter.&nbsp;Whether you're interested in the book or just want to gain valuable insights, these videos and clips are sure to provide you with actionable takeaways. In this episode, they dive into the concept of preeminence – a strategy that goes beyond being the best and explores how to become incomparable in the eyes of your audience.&nbsp;Discover how preeminence can transform your business, regardless of its nature, and learn practical steps to start implementing it. Explore real-world examples of businesses that have achieved preeminence and see how it can lead to exponential growth.Whether you're a seasoned entrepreneur or just starting out, this episode is filled with valuable wisdom to help you stand out in a competitive market. Tune in and embark on a journey to becoming preeminent in your field!HIGHLIGHTS"Preeminence is being seen in an incomparable way above and beyond everyone else for what your business means to that audience that you're serving.""It defines what you stand for, why you stand for it, and who you stand for.""Preeminence becomes the driving force and source of your culture, your advertising, your belief system."TIMESTAMPS00:00: Introduction02:05: Your Business Philosophy&nbsp;06:56: Client Satisfaction&nbsp;08:53: Becoming Preeminent&nbsp;12:55: Business Growth Strategies&nbsp;CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉&nbsp; <a...

Join Roland Frasier and Jay Abraham in this enlightening video discussion as they explore the world of relational capital. Discover the secrets to leveraging relationships, trust, and credibility for strategic advantage.Jay brilliantly explains how relational capital allows individuals and businesses to tap into other people's resources, distribution channels, and credibility to achieve explosive growth.&nbsp;Through real-world examples and stories, you'll gain a deep understanding of how to harness this power for your benefit.Learn how to navigate the myriad opportunities within relational capital, from endorsements to joint ventures, co-branding, and more.&nbsp;Whether you're a seasoned entrepreneur or just starting out, the insights shared in this video will open doors to new possibilities and help you accelerate your success.Don't miss this chance to explore the limitless potential of relational capital with two masters of business growth.&nbsp;Tune in now and embark on a journey to transform your business and achieve stratospheric profitability.HIGHLIGHTS"Relational capital is about leveraging relationships, trust, credibility, and belief that others have with their audience to your advantage."&nbsp;"It's about figuring out who's already got access to the market you want and their trust, then doing a deal that's mutually beneficial."&nbsp;"Relational capital gives you access to an unlimited business checkbook to millions of dollars of other people's resources for no cost whatsoever."&nbsp;TIMESTAMPS00:00: Introduction03:29: Leveraging Influence&nbsp;07:12: Relationships&nbsp;11:58: Profit &amp; Growth15:29: Competing BusinessesCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan...

Welcome to an exciting episode as Roland Frasier and Jay Abraham dive into the world of exponential growth. In this special series, we explore the chapters of their new book, where each section is a treasure trove of insights and strategies to propel your success to new heights.In this episode, Roland and Jay take you behind the scenes, sharing video interviews and clips that provide a glimpse into the fascinating concepts explored in their book. From thinking bigger and achieving moonshots to mastering mental models and optimizing your efforts, they dissect the secrets of exponential growth.But the real gem of this episode is the revelation of the "Nine Drivers of Exponential Profit Performance" - simple yet powerful shifts that can transform your business outcomes. Jay's extensive experience across diverse industries and his revolutionary approach to business growth will leave you inspired and eager to implement these strategies.Through engaging conversations and real-world examples, Roland and Jay demonstrate that exponential growth is not reserved for the elite few.&nbsp;Anyone can leverage these principles to achieve extraordinary success, and they're here to guide you on this transformative journey.If you've ever wondered how companies like Chat GPT and others reach billion-dollar valuations at warp speed, this episode is your roadmap. Discover the playbook for accelerating your success, and join us as we explore the limitless possibilities of exponential growth.&nbsp;Don't miss out on this valuable opportunity to supercharge your business aspirations!**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents!&nbsp;HIGHLIGHTS&nbsp;"If you don't think you can really grow something by orders of magnitude think again, it is very, very doable just by shifting the way you do things.""These successes are not unicorns, even though they call them that anybody can do this you guys can too."&nbsp;"This is the playbook. So definitely dig in here. It is rich and deep in value for you."TIMESTAMPS00:00: Introduction02:07: Applying Exponential Growth&nbsp;03:54: Stratgeies &amp; Tactics&nbsp;06:04: Business Settings07:54: Tools For SucessCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:To learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales...

Join Roland Frasier and Jay Abraham in this captivating podcast series as they unveil the secrets of&nbsp;&nbsp;&nbsp;their groundbreaking book, "Business Wealth Without Risk" In this exclusive journey, you'll discover powerful strategies that can supercharge your business results.Roland and Jay have created a series of video interviews to accompany the book, and in this podcast, they're sharing behind-the-scenes insights.&nbsp;These videos offer a deep dive into each chapter and section of the book, providing a unique opportunity to tap into the minds of these two business gurus.In the initial episodes, you'll hear Roland and Jay discuss "how to think bigger" and "how to think better with business models."&nbsp;They'll guide you through the process of optimizing your business, whether you're just starting out, acquiring a new venture, or looking to turbocharge your current enterprise.Throughout the series, they'll delve into various strategies and tactics that can help you optimize your business, from marketing techniques to pricing strategies and more. You'll uncover the power of compounding, where small changes in key areas can lead to exponential growth.Whether you're an aspiring entrepreneur, a seasoned business owner, or simply curious about the world of business optimization, this podcast is a must-listen.&nbsp;**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents!&nbsp;TIMESTAMPS"It's about figuring out how to get much higher performance out of much less effort, time, energy, or in this case, investment or risk."&nbsp;"What this is all about is getting you to realize that you have the ability to harness, harvest, capitalize on a multitude of performance-enhancing, result-multiplying, profit-increasing levers."&nbsp;"If you only increase the three key factors: the number of buyers, the size of the average sale, and the frequency, the number of times they bought by only 10%, that doubling isn't doubling when you extend it, it's 800%, eight times more revenue."&nbsp;TIMESTAMPS00:00: Introduction01:41: Levers &amp; Fulcrums04:55: Leveraging Performace&nbsp;06:45: Small Changes, Big Results&nbsp;10:24: Time To Optimize&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES:To learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with...

Join Roland Frasier and Jay Abraham in this captivating episode as they explore the fascinating world of mental models and how they can propel your business to new heights. As the authors of a groundbreaking book featuring introductions by Tony Robbins and Daymond John, Roland and Jay are here to share their wealth of knowledge with you.In this chapter titled "Mental Models for Thinking Better," you'll discover the secrets to enhancing your thinking and decision-making processes. Learn how to build a latticework of mental models, just like Warren Buffett's partner, Charlie Munger, suggests, and gain a competitive edge in the business world.Roland and Jay dive deep into various mental models, such as exponential growth, geometric thinking, optimization, risk minimization, and more. They reveal how to tap into other people's resources, credibility, and reach, creating a world of opportunities without the need for capital.Discover how to leverage the power of barter, fame, and partnerships to skyrocket your business success. Whether you're a famous personality or someone looking to collaborate with the famous, you'll find valuable insights to harness the potential of other people's audiences.This episode is a game-changer for entrepreneurs and business leaders seeking to gain absolute ethical advantage in their industries. Don't miss out on the opportunity to expand your thinking, improve your decision-making, and unlock the ultimate money machine. Tune in now and prepare to think better, achieve more, and set yourself up for unparalleled success!**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! HIGHLIGHTS"Discover how to tap into other people's resources, credibility, and reach, creating a world of opportunities without the need for capital.""When you understand that these elements, what we're sharing in this chapter, teach you how to gain absolute ethical advantage over everybody else and how to get that business that you just got control of and blow it up. So it's really an ultimate money machine and then do it over and over again." "Understanding these mental models is going to be one of the keys to set you guys up. You learned how to think bigger. Now in this part, you're going to learn how to think better, and once you've done that, you're ready for the next."Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Join Roland Frasier and Jay Abraham in this exciting episode as they dive deep into the first chapter of their groundbreaking book. In this opening chapter, you'll discover how to shatter your limitations and achieve exponential growth in your business.Roland and Jay share powerful insights and real-life examples that will expand your thinking and challenge your beliefs about what's possible. They discuss the concept of "moonshot thinking" and how it can propel you beyond your current boundaries, just like legendary athletes who pushed the limits of their abilities.Learn how to go from incremental growth to astronomical success by adopting innovative strategies and methodologies that have been tested and proven. Discover the secrets to controlling your outcomes and achieving far more than you ever imagined.This episode is a must-listen for entrepreneurs, business leaders, and anyone seeking to elevate their business to new heights. Get ready to think bigger, better, faster, and safer as you embark on a journey to unlock your full potential. Don't miss this opportunity to join Roland and Jay on their mission to help you achieve your own moonshot goals. Tune in now and start thinking beyond the stars!**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! HIGHLIGHTS"I think it's just this awareness factor. Like there's two steps, there's one being the innovator, and then there's two, being able to follow what the innovator has done, because now you see, it's possible...""I think the most important thing that they should learn from both you and I but definitely in this chapter is that there's nothing we are sharing that is theoretical.""There's nothing we're sharing that hasn't been applied not just once, but over and over again."TIMESTAMPS00:00: Book Introduction01:49: Strategic Thinking05:36: Pushing Personal Limits 07:24: Multiplying Wealth11:19: Creative Marketing Strategies Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Join us for an enlightening episode of The Business Lunch Podcast, with the seasoned entrepreneur, Brian Lee. In this episode, Brian shares his journey from creating LegalZoom to ventures like ShoeDazzle and The Honest Company. Discover the behind-the-scenes stories of how these companies were founded and what led to their success.Brian Lee also delves into the world of partnering with celebrities and influencers, shedding light on the intricacies of equity splits and collaboration dynamics. He emphasizes the importance of treating celebrity partnerships as genuine business relationships and shares tips on how to approach potential partners.As a seasoned investor, Brian Lee provides insights into the startup landscape. He discusses his enthusiasm for emerging technologies like augmented reality and virtual reality and their potential to reshape industries. Learn how data-driven virtual malls and innovative drone technologies are paving the way for exciting possibilities in the world of entrepreneurship.Whether you're a budding entrepreneur or a seasoned business owner, this episode offers valuable lessons and perspectives from Brian Lee's remarkable journey through the business world. Join us for this engaging conversation and gain insights into entrepreneurship, celebrity partnerships, and emerging technologies.HIGHLIGHTS"I think like many of you, I think I was just born to be an entrepreneur. I always had it in me to start something...""A partnership is a relationship. It's not transactional. If you can't see eye to eye with a potential partner, then you shouldn't be partners.""I'm a firm believer that things are always being innovated on and new models will always be created."TIMESTAMPS 00:00: Introduction02:08: Legal Tech08:44: Optimizing Customer Retention14:29: Lifestyle Brand With Jessica Alba&nbsp;16:24: Celebrity Partnerships For Business Success27:57: VR &amp; Drones35:20: Availability&nbsp;41:09: Advice For Entrepreneurs&nbsp;CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from...

Join host Roland Frasier and guest Jay Abraham in this episode of the Business Lunch Podcast as they unveil a treasure trove of strategies to enhance your business!&nbsp;Drawing from their forthcoming book, the dynamic duo explores advanced methods to propel your business forward.Discover the three rapid ways to expand any business: gaining more customers, increasing transaction size, and boosting purchase frequency. Dive into the intricacies of these methods, where traditional growth tactics are left in the dust.But that's not all.&nbsp;Roland and Jay delve into the world of strategic partnerships and acquisitions, showing you how to tap into the expertise, assets, and markets you need without the traditional costs and risks. Learn how to leverage other people's strengths and resources to skyrocket your own business.The possibilities are boundless as they discuss accessing new markets, adding new products, and embracing growth assets to elevate your business. Realize the potential of exponential growth, allowing you to focus on what you love and excel at, while others handle the rest.If you've ever wondered how successful entrepreneurs achieve astounding growth, this episode is your key to unlocking their secrets.&nbsp;Don't miss this valuable opportunity to learn from two industry titans, Jay Abraham and Roland Frasier, and embark on your journey to a lifetime of business success.Tune in to Business Lunch with Roland Frasier and Ryan Deiss for this exclusive episode with Jay Abraham.&nbsp;HIGHLIGHTS&nbsp;"When you can go to other people to partner that have the things that you would like to have in your business and maybe have skills that you don't have expertise, assets, that kind of thing.""Your weaknesses can be things that you're just not that good at. Or it can be things you don't know. It can be things you don't like.""We're going to show you how you can create a lifetime of wealth every three to five years."TIMESTAMPS00:00: Introduction&nbsp;06:58: New Markets14:40: Three Ways To Grow Your Business&nbsp;17:29: What Do You Need?22:39: Risks Of Doing It On Your Own26:16: Leveraging Your People36:05: Value Of Product Placement&nbsp;46:40: Acquiring Assets&nbsp;57:14: Why Most Start Ups Fail1:00:53: Position Your Investments&nbsp;1:04:56: Setting Up An SVP1:20:36: Strategies To Reduce Price1:29:54: Cashing Out&nbsp;1:33:05: Questions From Audience&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/rolandfrasier/%C2%A0" rel="noopener noreferrer"...

In this episode of The Business Lunch Podcast, Roland Frasier and Ryan Deiss dive into two recent negotiation experiences and share valuable insights on how to handle offers and negotiations effectively.The two discuss a negotiation where they received an offer that didn't align with their expectations. Instead of reacting negatively, they emphasize the importance of starting with gratitude and acknowledging the value in any offer.Additionally, Roland and Ryan highlight the significance of identifying a common "enemy" or challenge in negotiations, as it helps align both parties on the same side of the problem-solving process.&nbsp;Throughout the episode, they emphasize the value of removing emotional reactions from negotiations and approaching them as collaborative problem-solving discussions.&nbsp;By following these strategies, listeners can navigate negotiations more effectively and maintain positive relationships even when deals don't go as initially expected.HIGHLIGHTS"How do you lower the burden of the person to getting to the solution that you want?""Every offer is precious.""If you can take the pressure off of having a conversation with somebody... we're aligned instead of opposed."TIMESTAMPS00:00: Introduction&nbsp;02:31: Value Of Baseline Deals&nbsp;08:43: Initial Reactions&nbsp;12:01: Learning The Hard Way17:42: Saying Thank You23:05: Insulting Offers&nbsp;25:42: Identifying The Enemy&nbsp;&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast...

In this engaging episode of The Business Lunch Podcast with Roland Frasier and Ryan Deiss, the dynamic duo explores the fascinating world of personal branding for founders and entrepreneurs. Roland and Ryan candidly share their evolving perspectives on personal branding, shedding light on the journey from skepticism to realization of its immense value.They discuss essential steps for anyone looking to embark on the personal branding adventure, emphasizing the importance of having a unique perspective and experience to share. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights on harnessing your expertise and carving your niche in the market.Learn the significance of consistent content creation, regardless of the chosen approach, and how it can help you build a loyal audience that eagerly awaits your next piece of wisdom. Roland and Ryan also share their personal experiences in content production, highlighting the importance of scheduling dedicated content days to stay on track.Whether you're looking to expand your online presence or wondering how to balance your personal brand with your business, this episode is a goldmine of actionable advice. Tune in and gain valuable insights that will set you on the path to personal branding success as a founder.HIGHLIGHTS“You either need to pick a path. You're either always there everywhere or you're missed when you're gone.""The decision to have a personal brand or founder brand is a decision to show up at least once a week."“The strongest brands aren't always there, but you miss them when they're gone."TIMESTAMPS00:00: Introduction03:19: Building A Personal Brand&nbsp;06:02: Building A Audience12:32: Business Vs. Fame15:37: Making Content21:31: Brand Path23:45: Packaging Your Ideas29:17: Don’t Miss Out On Good ContentCONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales...

In this insightful episode of the Business Lunch Podcast, your hosts Roland Frasier and Ryan Deiss delve into the ever-relevant topic of managing your business during uncertain times. They discuss crucial aspects such as customer acquisition, pricing strategies, and the significance of maintaining a robust marketing presence even when the going gets tough.Discover why cutting marketing spend might not be the best idea, especially when it can help you gain a competitive edge. Learn how to prioritize your investments wisely, whether it's in marketing channels, talented personnel, or enhancing the customer experience.If you're looking for actionable strategies to not only survive but thrive in the face of uncertainty, this episode is a must-listen. Tune in now and position your business for success!HIGHLIGHTS" In uncertain times, doubling down on customer acquisition might just be the key to staying ahead of the curve.""Pricing strategies should adapt to the market, but don't sell yourself short. Your product's value remains constant.""Marketing isn't an expense; it's an investment, especially during turbulence. It keeps your brand alive."TIMESTAMPS&nbsp;00:00: Introduction01:40: Current Acquisition Landscape07:45: Preparing For A Resession?12:36: Is It Time To Raise Prices?14:48: Financing21:37: Credit Lines26:48: Inside Sales29:25: Cut Marketing Budget34:10: Preparing For A Downturn&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel&nbsp;👉&nbsp;&nbsp;<a...

Join us in this episode of The Business Lunch Podcast as Roland Frasier sits down with special guest Cameron Herold.Cameron Is well known “as the COO Whisperer." He is founder of the COO Alliance and by age thirty-five, Cameron had helped build his first two $100 million companiesWhether you're a seasoned entrepreneur or just starting in the business world, you'll gain valuable takeaways as Cameron Herold shares his expertise and provides unique insights.&nbsp;Tune in to discover actionable advice, compelling anecdotes, and thought-provoking discussions in this engaging episode!&nbsp;HIGHLIGHTS"Most great employees, especially as you move into those leadership ranks, are never out looking for a job... you need to entice them away from wherever they're working.""Building out a scorecard and a job description for that role that is really strong and really polarizing... attracts the other 50% in.""Get a copywriter... to rewrite the job posting like a sales letter so that it pops."TIMESTAMPS00:00: Introduction02:56: Getting Into The Industry09:16: The Right Second In Command12:26: Will It Work Out?18:27: 1 Hour A Week24:51: CEO Leadership&nbsp;28:01: Understanding Yourself34:07: Letting Go Of A Good Friend&nbsp;43:03: Being A MastermindCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉&nbsp; https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring...

Join Roland Frasier and Ryan's Diess in this exciting episode of the Business Launch Podcast! Grab a seat at the table as they delve into what's been working for them lately. Discover their powerful strategy of flipping the script on webinars and events to see remarkable conversion rate increases.&nbsp;Ryan demonstrates how transparency and upfront pitching can transform your approach to selling. You won't want to miss their insights on native integration of offers into content, as well as the innovative ways to engage your audience.&nbsp;Plus, get a sneak peek into their upcoming event, "Get Scalable Live," where they share the latest in what's working now.&nbsp;Tune in for actionable tips and strategies that can revolutionize your business approach. Whether you're a seasoned entrepreneur or just starting out, this episode has something valuable for everyone.&nbsp;Don't forget to mark your calendar for the upcoming event at getscalablelive.com!HIGHLIGHTS&nbsp;"So that's the first thing it's working out, flipping the pitch pre pitching, and then go on to the content.""It's not different from a, from a strategy perspective, right. But I do think that the difference when you're actually there, live, whether you're live and in person, you know, live virtually, and you just let it be known.""So in the web, I said, we now have the next few days for me to try to impress you both with how good we are, how smart we are, how fun we are to work with..."TIMESTAMPS00:00: Introduction&nbsp;01:35: What Is Working Now?07:34: What Is The Challenge?10:30: Having A Call To Action&nbsp;15:53: Book Writing Challenges22:24: Flipping The Book Funnel25:26: Getting People To Self Identify&nbsp;31:12: Branded Campaigns&nbsp;&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Join Roland Frasier and Ryan Deiss in their latest episode of "The Business Lunch Podcast" as they tackle the controversial topic of businesses taking stances on political, cultural, and social issues.&nbsp;In this candid conversation, Roland and Ryan share their thoughts on the fine line companies must walk between expressing values and avoiding the risk of alienating customers or employees.&nbsp;They discuss recent cases where companies faced backlash, losing billions in market value, due to the decisions they made regarding public statements and actions.&nbsp;Reflecting on personal experiences and broader societal trends, the hosts delve into the importance of tolerance, freedom of expression, and the impact of aligning a company with specific values.&nbsp;Tune in to this engaging episode to explore the complex dynamic of business ethics and decision-making in today's polarized world.HIGHLIGHTS&nbsp;"I think this episode has a chance of maybe getting us into trouble... But it is a conversation that entrepreneurs everywhere are having but almost nobody's having it in public and out loud because everybody's afraid of the same thing which is getting canceled."So you're going to take your views in this department that is responsible for handling this? And then what's the process for determining what is the company's view?""So, you know, we're going to act in service of the greater mission... let's focus on what unites us, what unites us, not what divides us."TIMESTAMPS&nbsp;00:00: Introduction&nbsp;01:03: Natural Disasters06:27: Lets Make Donuts12:24: Bullying In The Workplace16:12: Value Of Business&nbsp;21:15: Social Responsibilities&nbsp;27:02: Disclosure Of Risk&nbsp;CONNECT:&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other...

In this episode of Business Lunch, Roland Frasier discusses effective strategies for finding clients. He emphasizes the importance of leveraging your existing network to generate consulting opportunities. Roland advises listeners to reach out to people they already know through various communication channels such as texts, emails, social media, and messaging apps.&nbsp;He suggests asking open-ended questions about what projects they're working on and what excites them. Using a four-part framework involving knowledge, skills, experience, and connections, Roland explains how to identify ways to add value to their endeavors.&nbsp;Roland shares examples of how to engage potential clients in meaningful conversations, offer insights, and eventually convert these interactions into consulting deals.&nbsp;By tapping into their existing contacts and applying the outlined strategies, listeners can discover untapped business opportunities within their network. Tune in to this insightful new episode of Business Lunch!&nbsp;HIGHLIGHTS"You've got to think about who you already know to make this happen faster.""It would be absolutely irresponsible to ignore the people that you've already got.""What is your outgoing message that you can post on social, or that you could send as a text to the people that you already know?"TIMESTAMPS00:00: Introduction02:05: Following Up On Social Media05:52: Starting The Conversation&nbsp;10:01: Sharing Your Value13:49: Getting Your Ideal Clients&nbsp;Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this riveting episode of "The Business Lunch Podcast", host Roland Frasier sits down with entrepreneur and founder of Spanx, Sara Blakely. Dive deep into the journey that transformed an idea born out of a personal need into a global empire, revolutionizing the fashion industry and empowering countless women.Join Roland as he unravels the intriguing tale of how Sara, armed with only an innovative concept and a spirit of determination, turned the hosiery industry on its head. Discover how she navigated the obstacles of skepticism, gender biases, and industry conventions to create a product that not only solved a problem for women but also became a cultural phenomenon.Sara also shares the role of mindset and visualization in her success, drawing on her early exposure to motivational teachings. The episode delves into how embracing failure, cultivating resilience, and ignoring naysayers can pave the way to achieving greatness.Prepare to be inspired and motivated as you listen to Sara's story—a story that serves as a testament to the power of innovation, determination, and the belief that a single idea can change the course of an industry and empower millions.&nbsp;Whether you're an aspiring entrepreneur or a seasoned business professional, this episode is packed with valuable lessons and strategies that can elevate your journey to success.Discover the magic that happens when determination meets innovation and how an idea, when nurtured with passion, can reshape industries and inspire a generation of entrepreneurs.HIGHLIGHTS“I was a frustrated consumer, I had never taken a business class, I had never worked in fashion or retail. And I couldn't figure out what to wear under white pants.""And what happened was, I actually just took an idea in an industry that was very established, that had been doing things the same way for a really long time.”“So I stood in every department store I got into Neiman Saks, Nordstrom, Bloomingdale's, Bergdorf, Barney's. And I went for two years and stood eight, eight to nine hours a day in the department stores selling the product for them."TIMESTAMPS00:00: Introduction05:51: The Turning Point12:19: What You Don’t Know Can Be An Asset15:16: The Patent Process21:28: Scaling24:42: A No Limit Person&nbsp;28:37: Having A Plan For Failure34:27: Advice To Others37:36: Expanding &amp; What’s Next?&nbsp;Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to another insightful episode of "The Business Lunch Podcast" with your hosts Roland Frasier and his esteemed guest, business partner Ryan Deiss. In this thought-provoking episode, Roland and Ryan delve into the complexities of growth, team dynamics, and the challenging decision of upgrading to an all-A player team.As Roland and Ryan candidly discuss, the age-old question arises: "If you decide that you want to do something out of the kindness of your heart, or just to say thank you, that's cool. But then you have to ask yourself, the question is, am I going to let my guilt or my generosity damage the ability of the company to grow?"The episode concludes with Roland and Ryan setting the stage for the next segment: finding the right people for the job and navigating the transition. They wrap up by highlighting the crucial lesson that having the right team is the cornerstone of achieving business growth, underscoring that recognizing the need for change is the first step toward ensuring success.Tune in to this episode of "The Business Lunch Podcast" to gain invaluable insights from Roland Frasier and Ryan Deiss as they navigate the intricacies of evolving business teams, fostering growth, and making the tough decisions that ultimately drive success.HIGHLIGHTS&nbsp;"As entrepreneurs and CEOs, acknowledging the need for change is paramount.""The emotional aspect of transitioning from employees who were once perfectly aligned to A players who can take the business to the next level."Every challenge in business ultimately boils down to leadership."TIMESTAMPS00:00: Introduction&nbsp;02:12: Losing People03:42: Friend Or Employee04:40: Deal With What You Have05:48: The Right People For The Job07:31: The Perfect Team&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Dive into the world of AI-generated conversations on this intriguing episode of the Business Lunch Podcast. Hosts Roland Frasier and Ryan Deiss take a unique approach as they engage in a thought-provoking dialogue entirely crafted by AI.Tune in to explore the diverse perspectives on AI's impact on privacy, job loss, technological advancement, and more. Uncover the unexpected twists and turns as Roland and Ryan explore the pros and cons of AI, shedding light on how this technology could shape the future of businesses and beyond.&nbsp;Don't miss this captivating episode as they push the boundaries of podcasting innovation and explore the potential of AI-generated content.&nbsp;Join the conversation and gain new insights into the fascinating world of artificial intelligence on this special edition of Business Lunch with Roland Frasier and Ryan Deiss.HIGHLIGHTS&nbsp;"Yeah, and I think, what is the the greater implication aside from screwing with your friends? What is the greater implication for entrepreneurs, CEOs who want to leverage AI in their business?""And it created a script out of each of the questions. And then we add chat GPT, separate all of the Ryan dialogue from all of the Roland dialogue.""So when you hear me and Ryan talking, most people would not know that it wasn't us, except people that really knew us."lTIMESTAMPS00:00: Introduction01:16: Upsell04:01: Debates07:00: Podcast Producers11:34: Scaling The Company14:24: Message Vs. Messenger17:04: AI Generated Characters&nbsp;20:28: Virtual Vs Real23:23: Army Of Influencers25:36: Virtual Relationships&nbsp;CONNECTAsk Roland a question&nbsp;HERE.RESOURCES7 Steps to Scalable workbookGet my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies

Welcome to another episode of Business Lunch with Roland Frasier! In this special episode, Roland &amp; his guest DeAnna Roger's delve into tactical strategies that can help you live a rich and happy life. In this episode, Roland and DeAnna Roger's share an exciting new venture: a mastermind collaboration with the renowned Daymond John. Discover how this partnership came about and how they are creating a powerhouse mastermind that bridges audiences and connections.&nbsp;Learn the importance of timing, delivering value, and building trust in such partnerships.They discuss the art of creating and running masterminds, offering practical advice on promotion timelines and software tools.&nbsp;They highlight the power of interactive events, where participants actively engage, problem-solve, and share experiences. You'll gain valuable insights into growing your business, scaling through partnerships, and maximizing your potential for success.If you're ready to take your business and life to the next level, tune in to this episode of Business Lunch!HIGHLIGHTS&nbsp;"If you want participation in your community, you've got to have something that they're gonna that's already on your phone.""Even though you'll look at it. You'd be like this is amazing, like mighty networks is super cool circle. Super cool.""We've used a couple others too that I can't remember. But But nothing works as well as Facebook or WhatsApp."TIMESTAMPS&nbsp;00:00: Introduction01:42: The Mastermind Idea07:27: The Stream Of Commerce09:57: What To Expect11:31: Unlimited Capacity13:18: Listen To Your Audience&nbsp;15:35: Planning A Promotion17:54: Simplify EverythingCONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer...

Welcome to another compelling episode of "The Business Lunch Podcast"! In this dynamic installment, your host Roland Frasier engages in an in-depth conversation with the brilliant entrepreneur and his business partner, Ryan Diess.&nbsp;Whether you're a fledgling startup or an established online business, this episode is your golden ticket to discovering tried, tested, and trusted methods for supercharging your e-commerce growth.As the episode unfolds, Roland and Ryan dissect the intricate process of harnessing the true potential of social media. Uncover the secrets of leveraging platforms to establish a powerful online presence and drive traffic that converts.&nbsp;Learn how to captivate your audience, streamline their journey, and ultimately boost your bottom line. Whether you're grappling with awareness, consideration, or the final decision phase, you'll find indispensable guidance to enhance every step of the customer's pathway.Expanding your customer base might seem like a daunting task, but fear not! Benefit from their hard-earned wisdom as they navigate common pitfalls and share strategic maneuvers to broaden your reach and leave an indelible mark in the market.Whether you're a business enthusiast, an e-commerce aficionado, or an aspiring tycoon, you'll walk away inspired and armed with actionable insights to fortify your entrepreneurial journey.HIGHLIGHTS&nbsp;"Success in e-commerce is not just about selling products; it's about creating an experience that resonates with your audience."&nbsp;"In the world of digital marketing, understanding your customer's journey is key to designing a sales funnel that truly converts."&nbsp;"A well-constructed sales funnel can guide your customers seamlessly from 'just browsing' to 'loyal buyer' if you understand the psychology behind it"TIMESTAMPS00:00: Introduction03:33: Events&nbsp;08:39: Love What You Do11:04: Becoming A CEO17:53: Leveraging Sales24:15: Transferable Value&nbsp;26:23: Exit Ready31:20: Customers33:29: Spike Your Sales&nbsp;39:16: The Cash Flow WaterfallCONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this...

Join Roland Frasier for another episode of the "Business Lunch" podcast, where he sits down with the dynamic and inspiring Lisa Vanderpump.&nbsp;Lisa shares her secrets to staying successful and relevant in the entertainment industry for over five decades. With a diverse range of businesses, including restaurants and a wine company, Lisa emphasizes the importance of authenticity and doing your research to find your unique niche.&nbsp;She opens up about her experiences working with celebrities like The Rolling Stones and Martha Stewart, and how staying true to yourself and treating others with humility has been key to her success.&nbsp;Discover how she adapted her businesses during the pandemic and found new ways to engage her audience!HIGHLIGHTS&nbsp;If you find a job you love, then you never have to work a day in your life.""Authenticity is absolutely key in business.""Always find out, bring your own vibe to it. Find out what people need and find out what you don't have in your area of expertise."TIMESTAMPS00:00 Introduction01:47: Biggest Takeaways&nbsp;07:13: The One Special Thing13:00: Authenticity Is Key15:42: The Wine Industry&nbsp;22:04: Shutdowns27:24: Working With Your Partner36:02: Vanderpump Dog Foundation&nbsp;42:51: Writing A Book&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel&nbsp;👉&nbsp;&nbsp;<a href="https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1" rel="noopener noreferrer"...

Step into the world of innovation, disruptive thinking, and remarkable achievements as we welcome the trailblazing entrepreneur, Logan Paul, to the Business Lunch Podcast with Roland Frasier.&nbsp;In this electrifying episode, Logan shares his journey from a young YouTuber to a globally recognized entertainer, providing valuable insights into his relentless pursuit of success.Discover the origins of Prime Hydration, a groundbreaking hydration beverage co-founded by Logan and his partner, JJ (KSI). Logan unravels the story behind their astonishing growth and how they carved a niche in the market while disrupting the traditional norms.Join the conversation as Logan delves into the power of amplification through strategic partnerships and the driving force behind his numerous ventures. Learn how he navigates through failures, pivots, and challenging moments, emerging even stronger and more determined to conquer the impossible.From his days as a comedian-in-training to defeating Floyd Mayweather in an epic match, Logan candidly shares the lessons he learned, the risks he took, and the art of staying true to oneself in the face of corporate pressures.Whether you're an aspiring entrepreneur or a seasoned business professional, this snackable episode is packed with actionable strategies, inspiring stories, and unfiltered advice to help you live a richer, happier life while forging your path to success.Tune in to this episode of Business Lunch with Roland Frasier and Logan Paul and prepare to be inspired, empowered, and motivated to pursue your wildest dreams.&nbsp;HIGHLIGHTS&nbsp;Success is not an overnight phenomenon. It's a culmination of small, consistent actions and a burning desire to keep pushing forward."&nbsp;"We saw an opportunity and took it. The key to success is recognizing when the right moment presents itself and fearlessly diving in."&nbsp;"Amplification is everything. Partnering with the right people can take your business to heights you never thought possible."TIMESTAMPS00:00: Introduction02:16: Prime Hydration05:37:Amplification12:37: Big Ideas15:53: Social Media Impact22:11: Being Honest With Yourself32:09: WWE34:47: Maverick Clothing44:17: The Podcast Space47:12: The Top54:51: Your Purpose58:10: Philanthropy&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;<a...

Join us in this captivating episode of Business Lunch as we welcome Marcus Lemonis, a renowned entrepreneur and TV personality from shows like "The Profit" and "The Renovator."&nbsp;Marcus shares his profound insights on achieving wealth and the responsibility that comes with it as a human being. He unveils tactical strategies for living a rich and fulfilling life while encouraging listeners to learn from insanely successful entrepreneurs through regular lunch meetings.In this episode, Marcus also delves into the power of strategic acquisitions for business growth. He emphasizes the need to be cautious about promises made during acquisitions and how being generous with others can pave the way for lasting success.&nbsp;Furthermore, Marcus shares his experiences with scaling through acquisitions and the significance of maintaining an ethical foundation in business.Discover the keys to financial success, scaling your business through acquisitions, and the importance of nurturing a strong ethical core in this thought-provoking episode.&nbsp;Tune in to "Business Lunch" with Roland Frasier, and grab your seat at the table for some valuable entrepreneurial wisdom.HIGHLIGHTS "We go into these folks' homes and understand their money issues, their relationship issues, and we only use the renovation as the vehicle to uncover and unpack."You can always be more generous than the contracted terms.""This is the moment where you better tighten your belt to a buckle that you have never experienced before."TIMESTAMPS00:00: Introduction02:03: The Profit08:26: What's Next?10:33: Business For The Wrong Reasons16:21: Acquisitions26:19: Generosity&nbsp;&nbsp;34:05: Conflict&nbsp;43:27: Take Your Time As A Leader&nbsp;48:49: Know Your Audience&nbsp;59:12: Stability&nbsp;CONNECT&nbsp;• Ask Roland a question&nbsp;HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;👉&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵&nbsp;TikTok:&nbsp;https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp;Instagram:&nbsp;https://www.instagram.com/rolandfrasier/📱&nbsp;Facebook:&nbsp;https://www.facebook.com/RolandFrasierPage/💼&nbsp;LinkedIn:&nbsp;https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier&nbsp;👉&nbsp;&nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co,...

Welcome to another episode of Business Lunch with Roland Frasier, where success secrets are shared over a table of tactical strategies. In this episode, Roland invites guest Chip Wilson, the visionary entrepreneur and founder of iconic brands like Lululemon, to discuss the power of authenticity and goal-setting in achieving success.Chip reveals how the Law of Attraction from Brian Tracy played a crucial role in attracting like-minded individuals into his life. He shares the importance of associating with successful entrepreneurs and how these connections can positively impact your journey to success.Discover the transformative power of adaptation and how it can create a shared language within a company culture. Chip takes us back to his competitive swimming days and shares a valuable lesson he learned about giving 100% right from the start, leaving no room for regrets.The conversation delves into Chip's journey of personal development and the development of his teams, where he curated the best concepts from top self-help books into a two-week training program. He also discusses the significance of being authentic about one's authenticity, embracing failures, and striving to be better every day.Get inspired by Chip's insights on maintaining authenticity in the face of criticism and navigating social media's impact on personal and brand reputation. He emphasizes the importance of standing firm on core values while continuously documenting and communicating your company's mission to stay relevant and engaging in a dynamic market.If you're looking for an episode packed with wisdom, experience, and practical tips on building a successful life and business, tune in to this captivating episode with Roland Frasier and Chip Wilson.HIGHLIGHTS"I never want to be laying on my deathbed thinking I only gave it 98%.""The manifesto on the side of the Lululemon bag was the number one reason people were coming to work for us.""Sticking with authenticity and documenting the company's stand on diversity and pay equity is really important."TIMESTAMPS00:00: Introduction01:32: Importance Of Setting Goals6:49: Giving It 100%13:34: Sports &amp; Fitness20:44: Authenticity27:57: Diversity&nbsp;32:56: Vertical Retail38:16: Bootstrapping43:32: InnovationRESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉 &nbsp;https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, <a href="DigitalMarketer.com"...

In this episode of the Business Lunch Podcast, hosts Roland Frasier and Ryan Deiss dive into the world of artificial intelligence. They address its impact in digital marketing, sales, personalized advertising, deep fakes, operational efficiency, and customer service.&nbsp;They explore the benefits and challenges of AI in each of these areas, discussing topics such as privacy, the human touch in sales, ethical considerations, job automation, and the balance between AI and genuine human interaction.&nbsp;As they engage in a thought-provoking conversation, they shed light on the potential of AI while acknowledging the need for responsible and ethical practices.&nbsp;At the end of the episode the&nbsp; hosts reveal that the entire episode, including the conversation and voices, has been generated using advanced AI technologies. Showcasing the remarkable capabilities of AI in replicating human-like discussions.Tune in to gain valuable insights into the evolving landscape of AI and its implications for various aspects of business!HIGHLIGHTSMarketers aren't mind readers. They're just using data you've already put out there... But still, I believe the trade-off of data usage for customer experience will win the day in the heart of the average consumer.""AI can analyze data and adapt based on patterns. So in a way, it can read the room just not the same way you or I might.""The blend of technology and human touch is where the real magic happens."&nbsp;TIMESTAMPS00:00: Introduction&nbsp;01:35: Digital Marketing04:49: Ai In Sales06:53: Personal Connections09:29: Balancing Ai&nbsp;11:21: New Technology/Risk Management14:21: The Future Of Ai17:08: The BIG Reveal&nbsp;CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies...

In this episode of the Business Lunch podcast, host Roland Frasier sits down with Lucy Guo, a remarkable entrepreneur who made her mark in a short amount of time. Lucy takes us through her inspiring journey, starting from her early days as a kindergartener selling Pokemon cards and colored pencils to her groundbreaking roles as an intern at Facebook and the first female designer at Snap.Lucy's shares how she leveraged platforms like PayPal and eBay to turn her skills into financial opportunities. Lucy and Roland delve into the topic of coding and its importance in today's landscape. While Lucy acknowledges the rise of no-code tools, she emphasizes the value of understanding coding fundamentals, particularly when it comes to managing engineering teams and making informed decisions about app development.This podcast episode offers a captivating glimpse into Lucy Guo's entrepreneurial journey, filled with valuable insights and lessons for aspiring entrepreneurs.HIGHLIGHTS"I was always an entrepreneur growing up... I was selling Pokemon cards and colored pencils for money."&nbsp;"Knowing how to code is important... the best sites today and the best apps today, you still need a team of engineers."“If you are just a business person and you are hiring a team of engineers, you're gonna get ripped off."TIMESTAMPS00:00: Introduction01:40: Starting Out Young02:50: Facebook Opportunity&nbsp;03:52: The Future Of Coding07:22: Strength In Numbers12:00: Finding The Right People16:05: Delegating&nbsp;18:37: AI Investments&nbsp;19:34: NFT’s29:24: Funding/Raising Capital&nbsp;CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral,...

Join Roland Frasier in this thought-provoking episode of the Business Lunch podcast as he explores the groundbreaking potential of Chat GPT, a cutting-edge natural language chat bot developed by OpenAI.&nbsp;Discover how Chat GPT's ability to generate detailed responses and insights based on prompts can revolutionize consulting and business strategies across industries. Roland demonstrates the power of chaining prompts together to create dynamic business plans, marketing strategies, and customer personas.&nbsp;Learn how Chat GPT can speed up tasks like writing sales letters, crafting landing pages, and generating testimonials, offering unparalleled convenience and efficiency.&nbsp;Tune in to unlock the transformative capabilities of Chat GPT and unleash its full potential for your business needs.HIGHLIGHTS"The AI revolution is here, and Chat GPT is at the forefront, reshaping how businesses operate, communicate, and thrive in the digital age."&nbsp;“The transformative potential lies in its ability to understand and generate human-like responses, enabling businesses to provide personalized experiences at scale."“With Chat GPT, we're witnessing a paradigm shift in how businesses interact with customers, automate processes, and make data-driven decisions."TIMESTAMPS00:00: Introduction&nbsp;01:25: Chat GPT02:42: Creating Apps &amp; Code05:55: Understanding The Problem07:16: Creating Sales With AI12:40: The Ideal Customer15:26: Preventing The Usual Objections17:59: Endless Possibilities19:45: Anyone Can Do ThisCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.&nbsp;Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉&nbsp; <a...

Welcome to the Business Lunch Podcast with Roland Frasier, where industry leaders share their expertise and knowledge to help entrepreneurs thrive. In this episode, we bring you an engaging and insightful conversation between Roland Frasier and Jonathan Cronstedt.Jonathan Cronstedt, the CEO and Chairman of The Cronstedt Company, brings over 20 years of experience in executive leadership, strategy, operations, and growth to the table. With a proven track record at the highest levels of business, Jonathan is a seasoned performer who has successfully navigated various stages of growth, scale, and exit.As the former President of Kajabi.com, a global SaaS platform, Jonathan possesses extensive insights into business growth and scalability. Additionally, he serves as the CEO of The Jonathan and Nicole Cronstedt Foundation, dedicated to supporting the next generation of entrepreneurs.&nbsp;Whether you're a budding entrepreneur or an experienced business professional, you'll gain valuable insights, advice, and strategies to elevate your own ventures.Don't miss this extraordinary episode of the Business Lunch Podcast from The EPIC Network Live Event . Tune in to gain exclusive access to a dynamic discussion and unlock valuable lessons from two industry titans.&nbsp;HIGHLIGHTS“Make sure it's something that's worth it and that you're excited about.""The quality of people you have around you when you're asking important questions is the real difference-maker in business.""If you do not have some type of leverageable asset, something that can grow exponentially outside of just your direct involvement, you're not going to create the life that you want."TIMESTAMPS00:00: Introduction02:00: Jonathan’s Breakthrough&nbsp;08:06: A Decade Of Friendship&nbsp;15:04: A Personal/Individualized Journey&nbsp;19:42: Imposter Syndrom26:42: Education Vs Experience32:40: Patience&nbsp;35:50: Starting &amp; Nurturing RelationshipsCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉&nbsp; https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier&nbsp;📸&nbsp; Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/&nbsp;Subscribe to Roland Frasier 👉&nbsp; https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products...

In this episode of Business Lunch with Roland Frasier, Roland discusses the power of a game-changing deck at The EPIC Network Live Event.&nbsp;Roland specifics why the perfect deck automates and streamlines the entire deal process. While emphasizing its role in establishing credibility and leaving a lasting impression on potential partners and clients.Highlighting how a great deck showcases the company's portfolio performance, experience in growing diverse industries, and their unique approach.&nbsp;The deck should cover increasing sales, bankable profits, and transferable value to significantly boost company worth. Always including, qualifications, industries, and financial criteria for clients.&nbsp;Join Roland as he shares invaluable insights on business growth and strategy in this engaging episode of Business Lunch!HIGHLIGHTS&nbsp;"We're outsourcing and automating the deal process by saying, Look, if you want to work with us, this is what it looks like. This is our trust agent.""Our goal is to disrupt the industry by creating a paradigm shift in the way deals are conducted and relationships are built.""Our approach is centered around trust, transparency, and automation, allowing us to streamline the deal process and deliver efficient outcomes."TIMESTAMPS 00:00: Introduction&nbsp;00:20: The Perfect Summary&nbsp;03:33: CEO vs. Operator05:52: Case Studies-Power Of Proof&nbsp;8:15: Transferable Value&nbsp;10:01: Collaboration&nbsp;11:24: Do You Qualify To Work With us?&nbsp;13:19: Communication Plan&nbsp;14:35: Conclude &amp; CloseCONNECT • Ask Roland and Ryan a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

How much more successful would you be if you had lunch once a week with insanely successful entrepreneurs who share their biggest secrets on how they think and achieve success?Join Roland Frasier and his guest, Kent Clothier, in this captivating episode of Business Lunch, where they delve into the tactical strategies that can transform your life. Kent, a brilliant entrepreneur, shares his remarkable journey from building a billion-dollar business in his 20s to venturing into real estate and beyond.&nbsp;Discover the power of mastermind groups as Kent unveils the story behind the creation of the exclusive boardroom community. Learn how the boardroom evolved, overcame challenges, and became a catalyst for deal flow and joint investments. With Kent's insights and expertise, gain a deeper understanding of how to create a thriving business tribe and seize opportunities for collective growth.&nbsp;Don't miss this engaging conversation that will inspire and empower you on your entrepreneurial path. Tune in now to Business Lunch with Roland Frasier. HIGHLIGHTS"When you get a lot of very, very highly qualified business owners in a room... there is so much opportunity that spins out of that."We all have a basic human need... we're all looking for that connectivity.""Challenges are opportunities in disguise. Embrace them with resilience and determination, for within them lie the seeds of growth and success. Trust in your abilities, keep pushing forward, and watch as you overcome obstacles and achieve greatness.”TIMESTAMPS00:00: Introduction12:53: Mastermind&nbsp;20:09: Become Great30:36: An Opportunity For Continued Growth&nbsp;37:45: Consulting47:34: Thinking Too Small53:33 All Of The Little ThingsCONNECT • Ask Roland and Ryan a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC TrainingMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode of Business Lunch with Roland Fraiser, he engages in an insightful conversation with guest Kane Minkus. Kane shares his journey from being relatively unknown to becoming a successful speaker on stages worldwide. Together, they delve into the intricacies of the speaking industry and the art of responsible selling.Kane emphasizes the importance of hustling and seizing opportunities, even when closing deals might not come naturally. He highlights the significance of delivering value while learning the art of effective selling. Kane emphasizes the need to teach audiences while simplifying presentations for accessibility.The discussion shifts to the role of promoters in the speaking industry, revenue splits, and partnerships with global promoters. Kane sheds light on their experiences and the strategies they employed to navigate the challenges brought about by the COVID-19 pandemic. They delve into the initial frustrations of transitioning to virtual webinars and the subsequent process of building a professional studio for a more engaging online experience.The episode also explores the dynamics of pricing online events and the adjustments made to adapt to the shift from offline to virtual. Kane reveals their preference for higher volumes of attendees to foster energy and engagement, enabling them to identify suitable candidates for mentorship and investment programs.The conversation further uncovers Kane's unique business model, which focuses on partnerships and investments in various industries, including services, physical products, and their upcoming venture into the tech industry.Join Roland Fraiser and Kane Minkus in this episode as they provide valuable insights into the journey of a successful speaker, the challenges of adapting to virtual events, and the evolution of a business model that transcends traditional education.TIMESTAMPS&nbsp;00:00: Introduction05:23 Identifying Partners13:21: Delivering value&nbsp;19:34: Closing The Deal&nbsp;21:58: Live events &amp; The Pandemic&nbsp;27:23: Virtual Summits&nbsp;34:25: Challenges Of Planning&nbsp;43:54: Take The Leap&nbsp;HIGHLIGHTS&nbsp;"The virtual event landscape has forced us to reimagine the way we engage with our audience, and it's crucial to create an immersive online experience that captures their attention and keeps them coming back for more."Transitioning from live events to online summits required us to rethink our revenue model. We had to find new ways to monetize our virtual platform, such as exploring sponsorship opportunities and offering premium content packages.""Building a dedicated studio for our online presentations was a game-changer. It allowed us to elevate the production quality and deliver a more professional and captivating experience to our attendees. Investing in the right technology and infrastructure is key to standing out in the virtual event space."CONNECT • Ask Roland and Ryan a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! <a...

In this episode, Emmitt Smith, the legendary running back and former NFL player, takes the stage for an insightful conversation on his journey as an entrepreneur. Roland sets the stage by highlighting Emmitt's remarkable achievements on the football field and introduces him as not just a sports icon, but also a true professional and entrepreneur.The conversation dives into Emmitt's early entrepreneurial endeavors, starting from his childhood days when he would cut grass in the neighborhood to earn money for personal expenses. He shares how his exposure to a family friend's construction business sparked his interest in entrepreneurship and how he started envisioning a life beyond the game of football.Throughout the episode, Emmitt's entrepreneurial spirit shines, and he reflects on the valuable lessons he learned along the way. The episode provides a unique perspective on the intersection of sports and entrepreneurship, highlighting Emmitt Smith as not only a football legend but also a savvy businessman.Join Roland Frasier &amp; Emmitt Smith on this captivating episode as they share their&nbsp;&nbsp;entrepreneurial journeys and offers valuable insights into the world of professional sports and business.Key Timestamps:&nbsp;00:15: Introduction&nbsp;05:12:&nbsp;&nbsp;The Start Of Emmitt Smith's entrepreneurial journey10:10: Scholarships and financial aspects of college.14:11: Time With Jerry Jones15:27: Magic Johnson’s Footsteps22:47: Development Deals&nbsp;32:26: Real Estate Opportunities&nbsp;36:53: The World Of Sports Memorabilia&nbsp;41:58: Apple Vs Android&nbsp;48:57: Attitude&nbsp;50:28:Closing&nbsp;CONNECT • Ask Roland and Ryan a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode, Roland Frasier discusses the deal lifecycle and provides insights into each stage of the process. He emphasizes the significance of setting acquisition criteria to narrow down potential deals and avoid wasting time on unsuitable opportunities and also shares strategies for finding deals efficiently.Key timestamps:[00:00] Introduction to the deal lifecycle and the importance of setting acquisition criteria.[01:41] Determining where to find deals, developing relationships, and recognizing which deals align with acquisition criteria.[04:14] Refining positioning and identifying specific industries for target acquisition.[08:32] Identifying specific target deals for acquisition.[14:58] Conducting due diligence to verify legal, financial, and commercial aspects.Ask Roland and Ryan a question HERE.RESOURCES:7 Steps to Scalable workbookGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode, host Roland Frasier interviews Martha Stewart, the iconic entrepreneur, as they delve into her fascinating life and ventures. Martha shares amusing anecdotes, including a memorable story about Snoop's visit to her farm. They discuss her approach to branding, from creating a new category of entertainment to her expansion into the CBD market. Martha also talks about her involvement with Canopy, a major cannabis company, and her passion for sustainable agriculture with App Harvest.Martha emphasizes the importance of quality in cocktails, advising against skimping on the booze. She reveals her liquor of choice, Casa Dragones tequila, and teases a new wine release. The conversation touches on Martha's recent soft launch of Martha.com, an online platform offering curated products. She shares her philosophy of "Need &amp; Want" to guide product selection, promoting smart purchasing decisions and a clutter-free home.Listeners gain insights into Martha's belief in embracing change and continuously surprising others. She discusses her favorite Snoop story, her early media ownership, and the positive impact of supporting young entrepreneurs. The episode concludes with Martha's commitment to providing comprehensive content without dumbing it down, her daily routine caring for her animals, and her unwavering dedication to her work.Join Roland Frasier and the remarkable Martha Stewart in this engaging podcast episode as they explore her entrepreneurial journey, unique stories, and inspiring ventures in various industries.Key timestamps:[00:01:19] Roland Frasier welcomes Martha Stewart to a full house at the Traffic and Conversion Summit.[00:06:02] Martha Stewart introduces her new online store, Martha.com, and her philosophy of "need" and "want" when selecting products.[00:09:26] Martha recalls a memorable encounter with Snoop Dogg, where he unexpectedly visited her home with a group of friends and their children.[00:13:57] Martha highlights her successful CBD gummies, which have become the number one gummies in America, and encourages listeners to try them.[00:19:26] Roland Frasier highlights Martha Stewart's ability to present traditional things in a new light, combating ad fatigue.[00:26:30] She acquired all of her media from Time Warner, which marked the beginning of her independence and control over her brand.[00:28:32] While climbing Kilimanjaro, Martha Stewart developed a business plan with a Harvard business graduate, laying the foundation for future ventures.[00:34:28] Martha Stewart mentions the Martha Stewart Wine Company, available online and on QVC.[00:38:15] Martha Stewart explains her approach to teaching and not dumbing things down, always seeking a better way without compromising quality.[00:43:09] Martha Stewart highlights the importance of hiring the best people, mentioning successful entrepreneurs like Jeff Bezos, Elon Musk, Bill Gates, and Mark Zuckerberg who have surrounded themselves with top talent to achieve their goals.[00:46:36] Roland asks Martha about her current binge-watching habits, leading to a discussion about an old Ingmar Bergman series and Martha's preference for the show "The Queen's Gambit."[00:50:03] Martha expresses frustration with critics who misunderstand her efforts to do the right thing, highlighting the organic nature of her farm and the annoyance caused by uninformed comments on social media.[00:50:03] Roland Frasier discusses her ability to understand success intuitively.[00:51:55] Martha Stewart talks about dealing with negative comments and mentions her experience during her trial.[00:54:33] Martha Stewart shares her excitement about her book, "Martha Stewart's Fruit Desserts," and mentions her favorite recipe from it.---------------Thanks so much for joining us this week. Want to subscribe to Business...

In this episode, Roland Frasier shares his valuable insights on successful deal-making. With a diverse background spanning real estate, accounting, securities, and law, Roland brings a unique perspective to negotiations.He emphasizes the power of collaboration over competition and shares techniques to achieve mutually beneficial outcomes.Key timestamps:[00:01:06] Roland's Background: Roland shares his diverse background in real estate, accounting, securities, and law. He emphasizes his extensive experience negotiating thousands of deals, both for clients and himself.[00:02:16] Reframing Negotiation as Collaboration: Frasier challenges the competitive nature of negotiation and proposes a collaborative approach. He suggests focusing on a common goal instead of opposing interests, creating a win-win situation for all parties involved.[00:06:43] The Power of Physical and Psychological Positioning: Frasier discusses the significance of both psychological and physical positioning in negotiations. He advises sitting on the same side of the table as the other party to foster collaboration and eliminate barriers.[00:08:09] Losing by Winning: Frasier cautions against the dangers of winning a negotiation at the expense of fairness. He shares personal experiences of aggressively pursuing the best deal, only to have agreements fall apart later. He emphasizes the importance of staying within the "zone of fairness" to ensure fair and sustainable deals.[00:14:36] Taking the Temperature of the Room: Frasier advises readers to "take the temp" and read the emotional state of everyone involved in the negotiation. Understanding the motivations, emotions, and satisfaction levels of each party helps in determining the appropriate approach and timing for collaboration. He stresses the significance of creating a positive and receptive environment for negotiation.[00:17:23] The Law of Price and Terms: Frasier introduces the "Law of Price and Terms" as a powerful negotiation tool. He explains that if the seller sets the price, the buyer can leverage the terms to their advantage, and vice versa. By invoking this law and focusing on the terms rather than haggling on the price, negotiators can create more favorable outcomes and find mutually beneficial agreements.[00:20:40] Play It Forward: Frasier emphasizes the importance of playing out various scenarios in negotiations, similar to how one would strategize in chess or anticipate moves in sports. He encourages listeners to respond thoughtfully instead of reacting emotionally. By considering all the facts, circumstances, and potential outcomes, negotiators can make more informed decisions and secure advantageous results. Frasier shares a personal success story where playing out scenarios led to a $4.2 million win in a negotiation.[00:24:54] Empathy and Understanding: Frasier emphasizes the importance of empathizing with the other party in a negotiation or collaboration. By setting aside personal desires and focusing on the concerns, needs, and challenges of the other side, negotiators can find points of empathy and work towards mutually beneficial outcomes. Understanding the motivations and emotions of the other party can lead to more effective negotiations and positive results.[00:29:22] Just Say No: Frasier introduces the concept of "Just Say No" as a negotiation tactic. He explains that offers, even low ones, should be entertained and responded to, as they are precious opportunities for negotiation. Instead of dismissing a low offer without a response, negotiators should articulate their reasons, provide context, and express their position. By respectfully declining unfair offers and maintaining a strong position, negotiators can protect their interests...

In today’s episode, Roland Frasier is joined by Sam Khorramian, the owner and founder of Big Block Realty. Sam talks about the biggest secret to success, the importance of having the right people in your network, why you should put your ego out of the way, and how you can get started on the profit-generating business of guiding companies to make seamless and favorable exits.IN THIS EPISODE, YOU’LL LEARN:04:06 The Biggest Secret And Shortcut To Success: It’s Not What You Think!09:55 Knowing What Not To Do Is The Next Step14:34 How Do You Get Enough Zeros To Do Anything You Want?24:39 Getting Businesses To Pay You Acquire Them? Yes, It’s Possible!34:05 The Specific Profit-Generating Strategies For Sam’s Plan43:13 The Bigger You Get, The Easier It Is To Scale?47:02 Ensuring That Brokerages Don’t Back Out Of Deals50:31 Will There Be Consolidation After Aggregation?51:43 Lessons To Be Learned From Sam and Roland’s Partnership-----------------An International Speaker, leading internet marketer and Real Estate Expert specializing in setting up his Students, clients and Partners for massive success, Sam Khorramian has dedicated his life to helping ordinary people live extraordinary lives! Knowing that this is his true purpose, he has spent years studying what makes people successful and how he can translate that to helping others achieve ultimate success.&nbsp;Get in touch with Sam Khorramian:Website: https://www.linkedin.com/in/samsandiego/Instagram: @the9thzero&nbsp;Big Block Realty Website: https://bigblockrealty.com/YouTube: https://www.youtube.com/bigblockrealty-----------------Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!More Resources:Ready to free yourself from your business? Get to connect with peers and experts to find the best strategy HERE.Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC TrainingMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In today’s episode, Roland Frasier is joined by Real Estate Worldwide (REWW) CEO Kent Clothier to talk about their strategies for networking that convert into money-making deals, why value is more than just your deliverables, tips for beginner mastermind creators, and navigating the present market.IN THIS EPISODE, YOU’LL LEARN:03:18 From Grocery Stores To Real Estate: The Journey To Building A Deal Flow Machine13:11 How To Build Business Connections That Turn Into Deals15:24 Get Over The Fear Of Taking Risks – Your Dreams Are Doable!39:54 Leading With Value And Why Your Network Is Worth More Than You Think55:17 The Profitable Opportunity Waiting For You: Adding Value To Existing Deals57:49 Valuable Advice For People Starting Their Own Masterminds01:06:55 What Are You Waiting For? Start Now!01:11:39 Been To Many Masterminds But Left Disappointed? Hear This01:22:15 How To Deal With The Current Challenging Market---------------Kent Clothier is President and CEO of Real Estate Worldwide (REWW), a multi-faceted real estate education company with headquarters in Scottsdale, Arizona, San Diego, California, and Boca Raton, Florida.REWW offers customers a cutting-edge advantage with a curriculum steeped in award-winning and proven real estate systems used by him and his team, as well as national data on real estate cash buyers and private lenders.Get in touch with Kent Clothier:Website: https://kentclothier.com/Instagram: @kentclothier&nbsp;Facebook: https://www.facebook.com/kent.clothierYouTube: https://www.youtube.com/@KentClothier1Twitter: @KentClothier&nbsp;Real Estate Worldwide Website: https://reww.com/---------------Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!More Resources:Ready to free yourself from your business?Get to connect with peers and experts to find the best strategy HERE.Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC TrainingMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Adam kicks off this podcast episode by encouraging the participants of the EPIC Network Live Event to share their takeaways!Key timestamps:[00:01:09] Adam explains the concept of a "bolt-on business" and shares an example of a successful acquisition.[00:05:44] A participant shares his takeaways on clarity of vision, imposter syndrome, and creating structures for deal flow.[00:10:44] A participant talks about finding internal-purpose and how it helped him determine what he wants to acquire, regardless of industry or type of business.[00:15:27] A participant shares his takeaway on refining the criteria for acquisition.[00:16:22] Another participant shares his takeaway on avoiding crappy little deals and going for bigger ones.[00:17:06] Adam shares his experience of making a bad deal and how he turned it into a learning experience for his business partners.---------------Ask Roland and Ryan a question HERE.RESOURCES:7 Steps to Scalable workbookGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode, we will hear the story of Jonathan Cronstedt, also known as JCron, who went from bankruptcy to building a $2 billion company. He is going to share with us about the book he is writing: Billion Dollars Bullseye: My 7 Almost Never Fail Double Unicorn Strategy and will discuss valuable lessons for all people involved in the business.JCron also shares his journey with Kajabi, which he helped grow from a $6 million ARR company with 25 employees to a $2 billion valuation with over 400 team members. He discusses the challenges of dealing with success and how he struggled to figure out what to do after achieving such a significant milestone.&nbsp;Key takeaways:[00:00:12] Roland Frasier introduces Jonathan and shares his background story.[00:03:31] JCron talks about the impact of working with Roland, his generosity, and how he has influenced his business life.[00:07:56] The first three areas to focus on are foundational: purpose, profit, and product. Without these concepts, the business will not scale. Everything else serves as an amplifier.[00:20:55] Building in public allows you to move from a push strategy to a pull strategy. It attracts people to your business and helps articulate and optimize your purpose. This will be the biggest trend of entrepreneurship in the coming decade.[00:22:57] Profit is essential in your business, and knowing your numbers is key to making intelligent decisions.[00:27:33] Product is the single biggest lever in your business, and having a distinguished product and service is crucial for success.[00:28:59] The prestigious customer experience was an amplifier that changed the game for Kajabi.[00:43:40] Persuasion: Persuasion is an amplifier for your business, and it should pick up where marketing leaves off. The ultimate persuasion framework is based on Blair Warren's quote: "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies." Persuasion is about getting people intellectually engaged and emotionally charged to take action.[00:47:49] People: The final area of focus is people. To attract and retain A players, you need to have solid systems in place that support your people strategy. Hire slow and fire fast, and use "good goodbyes" to give people a respectable send-off when the business has grown in a different direction.[00:51:00] Conclusion: By focusing on purpose, product, profit, promotion, persuasion, and people, you can expand your target and hit your billion dollar bullseye.[00:53:28] Answering participant questions.[00:59:00] Jonathan advises focusing on your internal purpose to guide you through an existential crisis.[01:04:42] Roland Frasier emphasizes the importance of having a continuity of purpose in entrepreneurship even after the exit of a business. Having multiple businesses that one enjoys can provide continuity of purpose.[01:09:23] Jonathan Cronstedt answers a question on retention and emphasizes the financial and product functions of retention in a business. He also talks about net dollar retention as the holy grail of a business.[01:12:04] The inflection points for raising capital are driven by intellectual capital needs and industry changes, not financial needs.Ask Roland and Ryan a question HERE.RESOURCES:7 Steps to Scalable workbookGet my book, Zero Down, FREEThanks so much for

In this podcast episode, Roland Frasier and his team share their strategies and insights on how to generate deal flow. They also discuss mistakes they made along the way and how they overcame them.In this episode you’ll learn:[00:00:15] The biggest challenge is getting deals and leads to talk to.[00:01:34] The three key takeaways are: 1) remove the friction of decisions, 2) standardize the process, and 3) exercise discernment, as taking massive action can have consequences.[00:12:49] Emil talks about the temptation and danger of rushing into automation before knowing what you're doing yourself. He advises applying the general lesson to your unique circumstances instead of copying others.[00:17:45] Emil explains that LinkedIn is a modern way to vet people and advises others to use it as well. He also mentions that LinkedIn profiles can sell as hard as you want them to and recommends using LinkedIn as a deal generation technique.[00:23:45] Introduction of the Q&amp;A session[00:29:56] How to search for your niche criteria using keywords.[00:32:40] It's important to celebrate your accomplishments and not minimize them.[00:35:05] To replicate success, it's important to create a scalable model and map out the three components of a business: growth engine, fulfillment engine, and innovation.[00:37:33] Borrowing frameworks from successful businesses, hiring partners, or contracting weaknesses away can help replicate success.---------------Ask Roland and Ryan a question HERE.RESOURCES:7 Steps to Scalable workbookGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this podcast, Roland Frasier and the team of expert coaches at the EPIC Network Live Event discuss several strategies for approaching practical acquisitions and identifying motivated sellers who are a good fit for your business.Roland offers advice about making practical acquisitions that make sense for your business and emphasizes the importance of knowing your "why" when considering equity deals. Identifying motivated sellers, stressing the importance of having enough deal flow, asking about the seller's criteria and timeline for selling, and asking about the seller's succession plan and retirement plans were also extensively discussed through the participation of the audience.Key Timestamps:[00:00:00] Introduction[00:00:29] Roland Frasier shares his recent experience of doing deals actively and the importance of structuring deals to be paid.[00:08:26] Roland discusses the purpose of the event, which is to crowdsource challenges and objections from the attendees to work through them together. The coaches for the event were also introduced.[00:13:03] Sharing of participants’ takeaways they’d like to get during the EPIC event.[00:24:28] One of the participants discusses her acquisition criteria.[00:37:08] A participant shares his acquisition criteria, which includes a digital or e-commerce business that does at least $3 million in top-line revenue, has 15% net profit, has been in business for at least five years, and has at least five team members.[00:42:04] Christopher, one of the coaches, shares how he focuses on the acquisition criteria of the businesses that he is looking for.[00:45:21] Roland Frasier discusses the importance of being specific in acquisition criteria and suggests being contextual when networking with potential sellers to find deals that match your criteria.[00:51:34] A participant asks how to formulate the messaging if an investor wants to do zero-dollar down acquisitions.[00:56:55] Roland and a participant role-played to overcome the thinking that investors should always bring money to the table.[01:00:08] Roland Frasier discusses coaching potential investors on investing.---------------Ask Roland and Ryan a question HERE.RESOURCES:7 Steps to Scalable workbookGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this podcast episode, Roland Frasier shares his expertise on how to increase ROI in your business despite inflation. With inflation being the highest it's been in over 40 years, it's becoming harder and harder for businesses to make a profit.Roland provides five specific hacks that can be applied by business owners and marketers to optimize their pricing strategies, adjust their product and customer mix, optimize their value ladder, optimize profit-based offers, and acquire across their value chain.Key Timestamps:[00:26] Inflation is driving up costs, making it harder for businesses to profit. To combat this, you can either fire staff and produce less profit, try to cut expenses, or become a better marketer.[02:43] First hack: Optimizing your pricing strategy is one of the easiest ways to increase profits. When you raise prices, every bit of increased income goes to the bottom line profit, and there is no additional cost.[03:47] To figure out your current margin, take the trailing 12 months of profits divided by the trailing 12 months of sales. Once you know this, you can calculate how a 1% price increase will affect profits.[06:30] Testing prices regularly are important. Even if you are marketing for someone else, price testing your offers is crucial to increasing profits.[07:00] Increasing prices can lead to a significant increase in profit margins, while decreasing prices can have an inverse effect, decreasing profit margins.[08:33] There are alternatives to raising prices, such as changing the pricing model, refocusing price attention, and repricing to performance.[13:00] Annual volume bonuses, increasing product/service efficiency, and upselling/cross-selling are some strategies that can help recapture lost profit margins.[15:03] There are many different types of promotions and discounts that businesses can offer, including off-invoice promotions, rebates, affiliate discounts, and tiered affiliate programs.[17:43] To ensure that you're not losing money due to multiple coupon codes or forgotten discounts, it's important to keep track of all purchase incentives and regularly test them.[19:47] Businesses should use these incentives but be aware of their true cost and how they affect profit margin. It's important to regularly assess and calculate the actual profit margin after applying these incentives.[20:58] Action steps for improving profitability, including setting target pocket prices by customer size, type, and segment; eliminating or capping stacking of discounts; repricing or eliminating products that are sub-margin; prioritizing selling to high-profit customers, and thinking about off-invoice costs.[22:52] Second hack: Adjusting product and customer mix, focusing on acquiring customers that make the most money, and rethinking value ladders can lead to improved profitability.[26:10] Third hack: Rethinking the value ladder by starting high and down-selling can also improve profitability. The importance of testing and optimizing the value ladder, and adding something at the top of the value ladder that would make the whole business significantly more profitable.[28:26] Fourth hack: Create or add low-cost, high-margin products or services that have high perceived value and produce a high profit.[30:02] Consider offering one on one coaching or product setup help, automation, done-for-you or done-with-you services, extended coaching or membership, extended warranty, group coaching, live event tickets, upgrades, masterminds, or user groups, sales enhancements, and upgrades, tech support or training packages.[32:55] Use bundles to improve average order value and margin; consider sensitivity testing price, quality, and quantity sensitivity offers.[34:12] Create new value propositions for customers by identifying what they value and are willing to pay more for, such as...

In this podcast episode, Roland Frasier discusses the huge potential of using AI in marketing, business, and copywriting. Roland discusses the prompt engineering framework and touches upon copyright ownership legalities when it comes to AI-created content. He also entertains questions from the audience which will improve our understanding and use of AI tools.IN THIS EPISODE, YOU’LL LEARN:[1:23] Roland Frasier introduces the topic of using AI in marketing and shares an example of a successful sales letter generated in just 18 minutes.[3:38] Roland emphasizes the importance of asking the right questions when interviewing AI to get the best results.[4:15] He discusses chat-based AI, GPT, and its capabilities in generating content for marketing.[5:00] Roland explains how he used GPT to create a sales letter for a marriage counseling business and shares the prompts he used to train the AI model.[7:00] He shares the result of the sales letter created by GPT and highlights the importance of using stories in sales copywriting.[10:13] Let the AI generate the testimonials![11:02] Knowledge is power: The story of the two young Wall Street men.[14:49] The use of prompts in AI-generated copywriting is discussed, including naked prompts, role-based prompts, data-fed prompts, and combination prompts.[17:07] The importance of prompt chaining is discussed, where multiple prompts are used to generate a better result, and the final sales letter is created from the combination of the previous prompts without deleting any content.[21:10] Discussion on continuation prompts.[25:00] Prompt engineering framework: The first step in prompt engineering is to train the model by assigning a role to the AI and specifying its capabilities and the desired results. You can also add modifiers such as length, style, and format.[30:05] Creating a marketing campaign: You can prompt the AI to act as an advertiser, copywriter, or ad exec and create a campaign to promote a product or service.&nbsp;[32:20] Recruiting plan: Prompt the AI to act as a recruiter and provide information about job openings. The AI can come up with strategies for sourcing qualified applicants, including social media, networking events, career fairs, and employee referrals.[36:21] AI can analyze Amazon reviews to identify the most common pain points and positive comments about a product. This information can be used to create marketing messaging and sales letters.[39:04] AI can brainstorm attention-grabbing hooks for videos on various platforms, such as TikTok, to stop people from scrolling and get them to watch the video.[41:22] AI can act as a customer and provide insights into how they feel about their challenges, and pain points.[43:19] AI can generate headlines for ads that are based on the benefits and pain points identified by the AI.[46:12] Roland shares the power of AI in content creation and how it can be used to generate content like sales messages, social media posts, and product descriptions.[52:50] He suggests crowd-sourcing the best AI prompts for content creation and how it can benefit the community.[55:20] He talks about how AI will not put content creators out of business but rather elevate their game and make them more efficient in creating original ideas.[59:33] He also briefly touches upon the legalities of copyright owners when it comes to content created by AI.[1:02:20] Roland doesn't think AI-generated content will necessarily be penalized by Google as long as it provides the best answer to the user's query and doesn't contain duplicate content.[1:02:35] Roland Frasier doesn't see AI-generated content as being fundamentally different from the way human-generated content is often created by compiling information from multiple sources.[1:04:27] Roland Frasier mentions that AI...

Welcome to the latest episode of the Business Lunch podcast where we have a special guest, Evan Carmichael, who is an entrepreneur, speaker, and one of the most successful YouTubers. In this episode, Evan shares his top strategies and tips for growing your YouTube channel and reaching a wider audience.Connect with Evan CarmichaelInstagram: @EvanCarmichaelYouTube: @EvanCarmichael&nbsp; LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ready to free yourself from your business? Go to Foundersboard.com/apply.Apply to work with Roland here: https://survey.typeform.com/to/Z7NNgD04.RESOURCES:Get my book, Zero Down, FREE: https://epicnetwork.com/books/zero-down/.Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!#businesslunch #businesslunchpodcast #businesstipsMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this Business Lunch podcast episode, Roland Frasier welcomes Lucy Guo, the co-founder of artificial intelligence firm Scale API and venture capital firm Backstage Capital. Lucy discusses her journey as an entrepreneur, from selling Pokemon cards and colored pencils in kindergarten to creating bots and marketing tools in college. She also talks about her experiences interning at Facebook and being the first female designer at SNAP. Lucy also shares her recent venture, Passes, a web3 platform for creators to monetize their content and own their fans, which raised $8 million in May 2022.&nbsp;KEY MOMENTS:00:00:49 - Lucy’s entrepreneurial journey (selling Pokemon cards!)01:52 - Working on Facebook04:56 - What is Lucy Guo’s experience with Y Combinator?07:23 - Lucy Guo thinks this is the best way to raise funds12:18 - Lucy’s investments18:16 - Lucy’s new venture: Passes!21:17 - What’s Lucy’s advice for those people pursuing ideal NFT designs?25:48 - Roland Frasier: Why would you go out and take money from somebody else versus funding yourself?LINKS AND RESOURCES:Ask Roland and Ryan a question HERE.RESOURCES:7 Steps to Scalable workbookGet my book, Zero Down, FREEConnect with Lucy Guo:Instagram: @guoforitTwitter: @lucy_guoLinkedIn: https://www.linkedin.com/in/lucy-guo-a7804955/&nbsp;Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this podcast, THE Lisa Vanderpump discusses her experiences in the entertainment industry, including opening and expanding successful restaurants. She emphasizes the importance of doing your homework, bringing your own unique spin to a business, and treating others with humility and respect. Throughout the podcast, the speakers stress the value of authenticity in producing successful reality shows and building personal brands.KEY MOMENTS:01:20 - Lisa’s key takeaways for staying in the entertainment industry03:43 - Lisa’s advice to people who are currently building their personal brands06:20 - What makes SUR Restaurant different and special?06:50 - “My mind never stops working.” - Lisa Vanderpump07:54 - Lisa’s experience with the Rolling Stones10:55 - Lisa’s way of dealing with challenging personalities11:55 - “Authenticity is absolutely key in business.” - Lisa Vanderpump16:15 - A short glimpse into Lisa’s second book!18:07 - Does Lisa still have time for fun?19:31 - How Lisa stays updated on current events21:45 - How did Lisa and her family deal with the COVID pandemic which greatly affected their businesses25:20 - What it’s like working with your husband as a business partner?26:41 - How to stay relevant?28:38 - “Sometimes you got to fight for what you want.” - Lisa Vanderpump29:06 - Lisa’s current business partnerships32:55 - The Vanderpump Dog Foundation’s noble cause!35:09 - How Lisa raised $370,000 for the Vanderpump Dog Foundation36:56 - “Whatever business you're in, always have some aspect of your life that is philanthropic.” - Lisa Vanderpump40:58 - Lisa’s podcast: All things Vanderpump!42:43 - What are the things that Lisa is looking forward to?Connect with Lisa Vanderpump:Instagram: @lisavanderpumpTwitter: @LisaVanderpumpWebsite: https://www.lisavanderpump.comLisa’s podcast: https://podcasts.apple.com/us/podcast/all-things-vanderpump/id1529375610Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ready to free yourself from your business? Go to Foundersboard.com/apply.Apply to work with Roland and Ryan here: https://survey.typeform.com/to/Z7NNgD04.Ask Roland and Ryan a question: https://businesslunchpodcast.com/ask/.RESOURCES:Get my book, Zero Down, FREE: https://epicnetwork.com/books/zero-down/Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!#businesslunch #businesslunchpodcast #businesstipsMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Listen to Roland Frasier's interview with Logan Paul, an internet celebrity and entrepreneur, to learn how he went from a bitter rival to a business partner with KSI. Through the power of collaboration and "amplification," Logan and his partner are on track to sell 100 million bottles of their hydration product, Prime, in their first year.&nbsp;Learn how Logan has used failure and success to create an inspirational story arc and why he believes being honest with yourself and your peers are essential for growth and improvement. Hear Logan share his story of taking risks, learning from his mistakes, and discovering his secrets to success.Optimize your potential and join the conversation with Roland Frasier!Interview with Logan Paul ▶️Key Points:00:00 - Host and speaker introduction03:27 - Logan saw a hole in the hydration market04:16 - “Amplification”07:31 - What happened after his fight with KSI10:06 - Prime brings millennials and Gen-Z into the hydration market13:38 - Logan talks about partnerships15:26 - How Logan deals with failures16:22 - Why do people pay attention to him19:29 - A healthy disrespect for money20:05 - Logan’s biggest goal23:16 - Be honest with yourself24:55 - Why Logan does not like acting26:08 - “I love to live”36:42 - Work ethic from his father40:18 - What Logan Paul believed his magnum opus was43:06 - Logan’s bucket list45:21 - Where is Impaulsive going?50:59 - Tiktok is good for discoverabilityThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!More Resources:Ready to free yourself from your business?Get to connect with peers and experts to find the best strategy HERE.Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC TrainingMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In today’s episode, Roland Frasier welcomes franchising expert Erik Van Horn to discuss why you should get involved in the business of franchising, the usual mistakes people make, how much you can earn, and what you need to know before getting started.IN THIS EPISODE, YOU’LL LEARN:00:45 Franchising 101: The People Involved And Why We Fear It05:26 Why Picking The Right Franchisees Matter09:21 Why Are There Well-Capitalized Entrepreneurs Going Into Franchising?12:56 Expect To Earn This Much When Going Into Franchising16:41 The Common Pitfalls People Experience In This Business24:07 Keep Things Uniform Across All Aspects26:15 What’s In The Future For Erik Van Horn?From franchisee to franchisor and investor to consultant, Erik Van Horn has worn many hats over the last two decades. His diverse experience has provided him with unique insight into the challenging aspects of the industry.Unlike many other franchising pundits, Erik practices what he preaches and is still an active franchise entrepreneur. He has owned 6 brands in 8 states and isn’t done yet with 30 more locations in the works. But more than expanding his businesses, Erik has a passion for helping people. That’s why he has helped 1,000 people (and counting) find great opportunities that meet their lifestyle goals, so they can find the same freedom through franchising that he enjoys.Get in touch with Erik Van Horn.LinkedIn: https://www.linkedin.com/in/evanhorn/Instagram: @erikvanhorn&nbsp;Website: https://franchisesecrets.com/YouTube: https://www.youtube.com/channel/@FranchiseSecretsThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!More Resources:Ready to free yourself from your business?Get to connect with peers and experts to find the best strategy HERE.Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC TrainingMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In today’s episode, the hosts discuss a beneficial company structure that you can use to protect your valuables and assets. The “Goose And Eggs” approach separates the entities that “hatch” new properties and products from the end outcomes. They also talk about how this structure allows for seamless exits, when you should consider selling your “eggs”, and the steps to get started.IN THIS EPISODE, YOU’LL LEARN:01:58 A Company Structure That Protects Your Value And Assets12:41 Acknowledge The Little “Eggs” Within Your Business13:55 A Three-Company Approach: Breaking Down The Valuable Components Of Your Business21:22 The Benefits of Practicing This Company Structure25:49 The Right Time To Sell The “Eggs” To Protect Your “Goose”Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question: https://businesslunchpodcast.com/ask/.Ready to free yourself from your business? Go to Foundersboard.com/apply.Apply to work with Roland and Ryan here: https://survey.typeform.com/to/Z7NNgD04.More Resources:Ready to free yourself from your business?Get to connect with peers and experts to find the best strategy HERE.Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the mass layoffs happening at major tech companies and the opportunities and lessons to be learned from them. They explain why businesses are so reactive to changes in the economy, how the layoffs are reflective of the correction and recession, and the potential opportunities for smaller companies. Lastly, they discuss the potential of the newly unemployed to create their own businesses or switch to other jobs.It’s certainly running some hot takes on this episode. So be sure to bring an umbrella! Tune in to hear how to make the most of the current economic climate and what this could mean for the future.IN THIS EPISODE, YOU’LL LEARN:1:31 - Layoffs happening in big tech companies2:30 - Roland's initial take on the mass layoffs6:27 - This is what happens when companies FOMO-ed7:15 - What was the ROI in the previous mass hiring?8:28 - Why do rising interest rates create the dynamic of mass layoffs?13:19 - Peloton as an example14:55 - Twitter: Laying off employees does not mean they are less effective16:30 - Big techs are following the example of Twitter19:51 - Will your business continue to grow even if you cut the workforce by 50?22:50 - The laid-off smart people will launch new businesses23:30 - Another controversial hot takeLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.RESOURCES:7 Steps to Scalable workbookGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Let us join Roland Frasier and Ryan Deiss in today’s episode to discuss how The Scalable Impact Framework could be used to ensure your business’ scalability. The hosts discussed how to leverage growth to have greater business momentum!IN THIS EPISODE, YOU’LL LEARN:01:19 The three things that you have to do in order to scale06:04 More than 60% of INC 500 companies are out of business 5 years later07:01 How to leverage growth20:44 Great businesses have momentum29:45 How to not be the dancing bearLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.RESOURCES:7 Steps to Scalable workbookGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In today’s episode, the hosts reveal how to navigate your business through the Clarity Compass. The Clarity Compass is the tool to use for you to move closer to your business goals and objectives. They also tackled why the scalability of business decision-making is among the key factors for success.IN THIS EPISODE, YOU’LL LEARN:01:55 Reed Hastings stepping down as the Co-CEO of Netflix06: 32 Things to think about to maintain a true legacy in your business.11:18 Four areas of Clarity Compass21:36 Best tool to help people stay on trackLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.RESOURCES:7 Steps to Scalable workbookGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In today’s episode, Ryan Deiss and Roland Frasier reveal their approaches to navigating a merger deal. Whether you’re the buyer or seller, recognizing your “why” is key to making the deal work. They also touch on crucial factors to consider before saying yes, such as cultural alignment, a plan B in case of poor outcomes, withholding confidential information, and having healthy pessimism as an entrepreneur.IN THIS EPISODE, YOU’LL LEARN:01:24 An Emerging Trend in M&amp;As And The Parties Involved04:00 The Most Important Thing To Consider In A Merger Deal05:23 Cultural Misalignment Kills Most Deals09:50 Project The Post-Integration Outcome And Set Intermediate Steps13:44 A Wake-Up Call For Having Unrealistic Optimism16:12 Document the Deal and Keep Confidential Information21:22 Just A Little Doubt Means The Deal Isn’t Worth ItThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!More Resources:Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC TrainingJoin The Rise Nation Mastermind with Ryan Deiss, Roland Frasier, and Daymond John HERE. Your business must be at least $1M a year in revenue.Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In today’s episode, the hosts share their personal techniques for effective calendar management. While entrepreneurs can either have a stringent or flexible daily schedule, balancing it out can be a challenge. They also talk about the different types of work to consider when time-blocking, how your morning routine sets you up for success and being clear on when you accept and refuse work.IN THIS EPISODE, YOU’LL LEARN:00:15 A Jam-Packed Schedule Isn’t For Everyone02:23 How Roland Lives By The Calendar05:30 Why Ryan Has One Calendar For Business And Personal Stuff06:50 The Fastest Way To Deal With Invites08:56 Uninterrupted Flow State Work Should Be Scheduled15:42 An Empty Calendar Can Be A Red Flag21:55 Whatever You Do, Your Calendar Must Optimize It25:35 Know Your Weekly Top Three Tasks And Your “Chocolate Cake” WorkThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!More Resources:Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In today’s episode, hosts Ryan Deiss and Roland Frasier discuss the best indicator of a business’s overall health. Although having different ideas, the common thread is observing trend-based results rather than dated numbers. They also talk about the importance of deeply understanding the growth capacity of a business before acquiring it and achieving the balance of having free distributable cash and future investment in R&amp;D.IN THIS EPISODE, YOU’LL LEARN:03:16 A Question Entrepreneurs and Investors Are Not Asking08:13 Roland’s Number One Business Health Metric And How To Find It11:20 Ryan’s Number One Business Health Metric And How To Find It15:45 Your Core Investment Strategy May Not Work18:42 Where You Stand Now Can Change Tomorrow: The Unpredictability Of The Market20:09 The Biggest Mistakes Entrepreneurs Make22:16 Growable Isn’t The Same As ScaleableThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!More Resources:Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In today's episode, the hosts discuss Elon Musk and the recent Twitter acquisition. They talk about how Musk is being incredibly transparent about the situation and how he is handling it. They also discuss how some people may not be able to sympathize with him because he is still employed and has a lot of money. However, they argue that if you are in a position of power, you have to make difficult decisions and sometimes people will get hurt.IN THIS EPISODE, YOU'LL LEARN:00:02:07 Twitter CEO Jack Dorsey Buys Twitter For $44 Billion00:04:10 Twitter CEO Lays Off Employees In Bloated Business Decision00:05:06 Is They Try To Figure Out How To Cut: The Dilemma Of Minimum Amounts00:06:18 Job Cuts Aren't Show Business: Jeff Bezos Gets Real About Business Strategy00:07:16 $4 Million A Day Is A Lot To Burn: Company Makes Tough Decision To Lay Off Employees00:10:09 This Person's Difficult Decisions Led To People Getting Hurt00:11:40 The Thing That I Liked About All Three Of Those Situations Is That There's Lots Of People That Are Going To00:13:53 Making A Decision, And I Called It Kindness. Really, It Was Cowardice.00:14:42 The Dilemma Of The CEO: To Serve Shareholders Or Do What's Right?LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

How do you start acquiring businesses with no money out of pocket?On today's episode, host Roland Frasier explains how you can position yourself as an investor and attract more lucrative deals. A vast majority of us want to become wealthy. Some people take the frugal path and choose to save more; others go all out and invest in high-return investments. However, Roland believes if you want to create wealth super fast, you need to buy assets that are worth more than what you have to pay - or better yet, with no money out of pocket.Listen in to hear fool-proof strategies to help you acquire already successful businesses in a world full of motivated sellers.&nbsp;IN THIS EPISODE, YOU'LL LEARN:Understanding deal life cyclesHow to acquire companies with no money out of pocketWorking in vs. working on your businessWhat is consulting for equity?The magic of the special purpose vehicle (SPV)How to monetize your consulting for equity dealsDifference between owner-operated and professionally managed businessesBenefits of buying companies from motivated sellersLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Should you start your own business or buy an existing one?&nbsp;On today's episode, host Roland Frasier explains why buying an already successful business might make more sense than building one from scratch. There are over 30 million small to medium-sized businesses in the US, about 25 million in Europe, and 3 million in Canada and Australia. The interesting thing about these stats is that, at any given time, about 4.3 million of these businesses are put up for sale, but only 720,000 will actually sell. And with more and more baby boomers retiring, opportunities to buy already successful businesses will keep popping up.&nbsp;Listen in to hear Roland explain why now is the best time to start acquiring already successful businesses and get in on deals worldwide with no money out of pocket.IN THIS EPISODE, YOU'LL LEARN:Buying versus starting your own business&nbsp;How to become an EPIC investor?Why you need to stop trading dollars for hoursUnderstanding the EPIC journeyWhat are leveraged buyouts?Roland's proven system for growthThe three crises creating unprecedented growthWhy the industry is flooded with motivated sellersLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Should you build your company around a corporate strategy? What about the risk of double taxation?On today's episode, host Roland Frasier breaks down some important tax considerations when consulting for equity or buying and selling a business. Although there are a lot of strategies you can implement to reduce your overall tax burden, there's always the risk of double taxation. A lot of entrepreneurs find it unfair to pay taxes twice on the same income. Fortunately, there's something you can do about it. One way is to stop paying dividends and put the extra earnings into a Roth IRA.Tune in to learn how taxes play into the buying and selling of businesses and how you can minimize those taxes while still maintaining some liquidity to fund future spendingIN THIS EPISODE, YOU'LL LEARN:Tax considerations when buying a companyHow to position and structure your company for an exitDouble taxation and how it worksHow to justify your input when consulting for equityComplex companies repulse willing buyersBenefits of creating a subsidiary under a corporationHow to start conversations that lead to equity dealsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Want to start consulting for equity? Would it make sense to be a general consultant advising everyone about everything?On today's episode, host Roland Frasier talks to Trevor Jenson, a deal junkie with a reputation for being able to raise money and close deals. Trevor shares how he was able to buy a company without money out of pocket and how consulting for equity allowed him to cross paths with Dwight Freeney and Michael Jordan.&nbsp;If you want to be successful when consulting for equity, you must pick a niche. After consulting for 200 companies in just under a year and a half, Trevor's consulting company still failed to take off. Why? Because they consulted for all types of businesses. You can't be an expert at everything. And soon enough, clients will see past your lack of depth in a particular area of expertise.&nbsp;&nbsp;&nbsp;IN THIS EPISODE, YOU'LL LEARN:How to buy companies with no money out of pocketWhy you should consider investing in the eSports spaceThe power of consulting for equityYou need different mentors at different levels of growthNiche: Required or unnecessary when consulting for equity?First step to raising money through a fundTesting the viability of your idea using dataLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Jonathan's LinkedInAsk Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC TrainingBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

We all know that consulting for equity works. But did you know it's possible to consult for equity in significantly higher-valued companies?&nbsp;On today's episode, Roland Frasier and Jonathan Cronstedt continue their discussion on why consulting for equity is by far the fastest way any consultant, coach, or industry expert can grow their wealth. They answer audience questions on how to transition from consulting for cash to consulting for equity and some red flags you should never ignore when structuring an equity deal.&nbsp;Tune in to learn how to build the confidence to charge whatever you feel is right as long as you know the value you bring to the table. As a rule of thumb, if the business owner is not excited about having both your interests aligned through equity, it's probably the wrong deal, or your contribution is not that important.&nbsp;IN THIS EPISODE, YOU'LL LEARN:Consulting for Equity (CFE)How to navigate your first CFE dealWays to uncover what you're good atDiscovery questions to help uncover customer painsHow to price and package your consulting servicesRed flags to look out for in potential clientsHow to prepare in advance for a consult meetingGet past the fear of asking for equityLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Jonathan's LinkedInAsk Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Build Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

We all know that consulting for equity works. But is it possible to consult for equity in multi-million dollar businesses?&nbsp;On today's episode, host Roland Frasier talks to Jonathan Cronstedt, a dangerously dedicated executive strategist who helps businesses grow, scale, and exit (or at least be exit ready). They discuss why consulting for equity is the fastest way consultants, coaches, or industry experts can grow their wealth and escape the time-for-money trap.If you're like most consultants, you simply charge fees for the services you provide. However, as Jon explains, many clients would happily trade equity for valuable and strategic advice. Tune in to learn Jon's innovative model for consulting for equity and how this can be a great way to build wealth if you structure the deal correctly.IN THIS EPISODE, YOU'LL LEARN:Consulting for equityHow to transition from consulting for cash to consulting for equityGet past the fear of asking for equityOvercoming imposter syndrome and nailing the consult&nbsp;Structure of a consulting for equity dealDifference between a $500 client and a $50,000 clientWhy free advice is terrible for all parties involved&nbsp;Consulting is not about having all the answersLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Jonathan's LinkedInAsk Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC TrainingBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Want to start thinking big and take on more risks?If you're a man, take the number 78 and subtract your age from it. If you're a woman, take 82. Subtract your age from that number, and then multiply what you get by 365. What you've just calculated is the average number of days you have left on this planet. No matter your age, that number is small, and you can't afford to continue living a life of mediocrity.&nbsp;&nbsp;On today's episode, host Roland Frasier talks to Kent Clothier, a highly sought-after speaker, owner of three multi-million dollar brands, and CEO of Real Estate Worldwide(REWW). They discuss some of the best ways to expand your thinking and expel mediocrity from your life.&nbsp;IN THIS EPISODE, YOU'LL LEARN:There is no nobility in thinking smallKey steps to help you start thinking bigger&nbsp;Why successful people think differentlyKent's top 3 book recommendationsThe "One More" mindsetHow to develop an intimate relationship with discomfortBecome better at selling ideas to your significant otherLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Kentclothier.comKent's LinkedInAsk Roland and Ryan a question HERE.The Alchemist: A Fable About Following Your Dream by Paulo CoelhoPrinciples: Life and Work by Ray Dalio&nbsp;Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv EkerOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network...

Masterminds are simple. A bunch of like-minded people get together to discuss how they can grow their businesses. That's it. So why aren't you a part of one?&nbsp;On today's episode, host Roland Frasier talks to Kent Clothier, a highly sought-after speaker, owner of three multi-million dollar brands, and CEO of Real Estate Worldwide(REWW). They discuss why being part of a mastermind is an excellent way to connect with other like-minded entrepreneurs and stay on the right path to your goals.Listen in to learn the exciting things about joining a mastermind and how you can use masterminds to grow yourself and your business. If you'd like to launch one, Kent also shares some insights to help you gain clarity on what it takes to be successful.IN THIS EPISODE, YOU'LL LEARN:Life-changing benefits of joining a mastermindTapping into the human need for belonging&nbsp;Imposter syndrome: Where your competition quitsUsing content to market your mastermind&nbsp;Why masterminds should not be all about chasing moneyHow to launch and scale your mastermind&nbsp;How to attract your ideal audience and repel everybody elseKent's best-performing adsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Kentclothier.comKent's LinkedInAsk Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Build Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

How much did your business make in profits last month? How much did you take home? Are you happy with the numbers in front of you?&nbsp;&nbsp;&nbsp;On today's episode, hosts Ryan and Roland break down the fundamental profit accelerators you can implement today to grow your bankable profit. As Ryan explains, every business will have high and low sales months. The problem is that very few business owners take the time to analyze what made the high months high and the low months low.&nbsp;Listen in to learn how you can recreate your best sales month and take home more money every month.&nbsp;&nbsp;IN THIS EPISODE, YOU'LL LEARN:How to turn expenses into profitThe problem with not having bankable profitHow to have your best sales month, every monthOld versus new ways of increasing the value of a businessWays to develop a growth mindset in businessWhy entrepreneurship is an all-in undertaking&nbsp;Tap into your business-building potentialLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Want to make 7 figures per month in your business? Sounds crazy, but it's possible. You just need to make these 5 shifts in your business, and you'll begin to see results.&nbsp;&nbsp;&nbsp;On today's episode, hosts Ryan and Roland break down the strategy they've been implementing to turn businesses into 7-figure monsters. The good thing about this strategy is that it works for almost all types of businesses. However, as Roland explains, your business must make at least $100k monthly. Why $100k per month? Because most business owners are stuck in the "six-figure hamster wheel" that's often extremely hard to escape.&nbsp;Listen in for some simple and not-too-painful ways you can use to scale your business, maximize the money you take home, and escape the painfully-slow business building strategies you're currently using.IN THIS EPISODE, YOU'LL LEARN:5 shifts to 7-figures per month and beyondHow to generate consistent bankable profitThe benefits of building a sellable businessUnderstanding the Scalable Impact FrameworkHow to have your best sales month, every monthThe three big problems plaguing all types of businessesThe role of momentum in business growthHow to increase sales without increasing your effortsThings that make a company impossible to scaleLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

What can business owners do to maximize the value of their business before an exit?Maximizing the value of your business is arguably the most important aspect of a business exit. Yet it's so frustrating to see that most business owners ignore this critical but often misunderstood part of a successful exit. You see, a successful exit requires a fine balance between creating and acquiring value. And it's much easier to add things to a deal than to take things out of a deal.Today's episode is a quick snackable session where host Roland Frasier answers some audience questions on the benefits of holding separate entities in your business, maximizing the value of a business, and how to have multiple business exits.&nbsp;IN THIS EPISODE, YOU'LL LEARN:How to maximize the value of your businessImportance of flexibility when exiting a business5-minute exercise to help optimize your business structureMaximize financial success with multiple exitsThe benefits of having exit-ready structures in your businessThe Goose and the Egg structure in businessLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

It's safe to say that advertising has gotten more expensive. So what can advertisers do to get a positive ROAS every time?&nbsp;On today's episode, hosts Roland and Ryan discuss a marketing breakthrough that Ryan and his team recently made on how to run profitable advertising campaigns.A decade ago, digital advertising was easy. It was way cheaper, and everything was trackable. Campaigns had a positive ROI, and the cost of doing business on platforms like Google and Facebook was pretty reasonable. But then everything changed. As Ryan explains, the days of subsidized acquisition costs are long gone. And instead of mourning about the rising advertising prices, you should start selling higher ticket offers.&nbsp;Tune in to learn why every marketer needs to sell a high-ticket offer and the benefits of focusing on clients that are willing to spend more money on your brand.IN THIS EPISODE, YOU'LL LEARN:Reasons why digital advertising got so expensiveThe days of subsidized customer acquisition costs are overWhy you need to start selling high-ticket offersFlipped funnels and how they workThe secret to connecting with self-educating buyersThings to consider when selling to a qualified prospect&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:JoinM3.comFoundersboard.comEpicnetwork.comAsk Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Should you sell your business or pass it down to your kids?&nbsp;On today's episode, host Roland Frasier talks about Cap Table optimization and why business owners should consider selling the business instead of transferring it over to their kids.&nbsp;Sooner or later, a business owner must exit the business. Some choose to sell the business, and others choose to keep it in the family. Although keeping it in the family may seem like a smart move, in nearly all cases, it's actually a huge mistake. Your kids are not inspired by the business as you are and a successful exit might change your life and that of your kids in ways you could never imagine.&nbsp;Listen in to discover the drawbacks of transferring your business over to your kids and how you can maintain control of your company without owning majority shares.&nbsp;IN THIS EPISODE, YOU'LL LEARN:What is Cap Table optimization?How to maintain control of your company without owning majority sharesTransferring business ownership to your kidsWhy it's important to maintain control of your businessUnderstanding EBITDA and why it's such a big dealThe 5 main categories of buyersBuying and selling versus buying and holding a business&nbsp;How to structure your business according to value and profitabilityLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

How much financial information should you share with employees?&nbsp;&nbsp;On today's episode, hosts Roland and Ryan assess whether it's best to share the company's financial information with employees. While there's no straightforward answer to this question, Ryan believes the more transparent you are with your financials, the better. But you should know how much information is helpful versus unnecessary information overload.&nbsp;&nbsp;Join us as we discuss the dos and don'ts of sharing financial information with employees and how to structure compensation plans based on your budget.IN THIS EPISODE, YOU'LL LEARN:Dos and Don'ts of sharing financial information with employeesAligning company goals with employee compensationWhy you need to stop running your business like a funded companyHow assumptions impact employee engagementWhy you need to compensate employees based on growthBenefits of sharing financial information with employeesHow to design an effective compensation planLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Did you know you can sell pieces of your business and still keep the primary entity?On today's episode, host Roland Frasier shares how business owners can have multiple exits without selling the main company.As a business owner, you don't have to sell your entire company should you decide to cash out or retire. Think of it like the goose and the egg analogy. The goose is your company; the golden eggs are independent entities that aren't tied to the larger business. These smaller entities can be sold, but the goose remains and could lay even more golden eggs in the future.&nbsp;Listen in to learn how you can develop the clarity you need to sell pieces of your business for massive money while retaining the parent company.&nbsp;IN THIS EPISODE, YOU'LL LEARN:What are exit-ready structures?The numerous types of business exitsWhy it's so hard to sell a proprietorshipEntity choices in the UK, US, and AustraliaMain stages of business growth and evolutionThe goose and the egg analogy in businessHow to create multiple entities in one companyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

What is quiet quitting, and should business owners be worried about it?&nbsp;&nbsp;On today's episode, hosts Roland and Ryan tackle version 2.0 of the Great Resignation - quiet quitting. Despite the name, Roland explains that the term has nothing to do with actually quitting your job. Employees still show up for work but only perform tasks on the job requirements and nothing more. So no more going above and beyond, staying up late, or replying to emails on weekends.Some people view quiet quitting as a rebellion against hustle culture, while the older generations believe the concept is another pointer to Millenials and Gen Z's supposed laziness. Nonetheless, quietly dropping the responsibilities you believe are beyond your job description is not a sustainable solution. There are other better ways to achieve what you want, Ryan says.Tune in to learn more about the quiet quitting craze that's taking TikTok and the workforce by storm and what you as a business owner can do to address quiet quitters n your team.&nbsp;IN THIS EPISODE, YOU'LL LEARN:What is quiet quitting?The reasoning behind quiet quitting&nbsp;Telltale signs of a quiet quitterUnderstand employment is a mutually exploitative relationship&nbsp;How business owners can deal with quiet quittersThe problem with mismatched employee expectationsWhy quiet quitting is a leadership problemAcceptable reasons for employee terminationLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Will your business succeed after you leave? Can the new owners expect the business to perform at the same level or even better after you exit?&nbsp;On today's episode, host Roland Frasier goes through the benefits of having exit-ready structures in your business. To achieve the optimum value from an exit, you need to develop exit-ready structures. Even more importantly, you must understand that being exit ready does not mean you have to be thinking about exiting the business right now. It's just a measure to protect the value of your business for when you decide to sell.&nbsp;Value erosion can and does occur at various stages of an exit. Having exit-ready structures helps mitigate the risk and maintain the perceived value of the business.Listen in to learn more about the benefits of developing exit-ready structures in your business and create an attractive offering by strengthening its value proposition.IN THIS EPISODE, YOU'LL LEARN:The benefits of having a business exit strategy in placePlan for an exit through a capability assessmentWays to structure your business for a potential exitHow to strengthen the value proposition of your businessWays to protect your business against liabilitiesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

What would you do to mitigate the threat of an extortion attempt against your business?&nbsp;&nbsp;On today's episode, hosts Ryan and Roland go through the dos and don'ts of responding to online trolls, hate speech, and extortion attempts. This comes after a recent extortion attempt where some guy threatened the team with harmful reviews in exchange for access to a program worth thousands of dollars.&nbsp;If you ever receive a blackmail message, remember to stay calm. The extortionist's primary objective is to threaten you into responding and eventually paying some form of ransom. But, in most cases, they cannot hurt you. It doesn't matter if the threat includes some truth or not; you're always better off not engaging in their antics.Tune in to learn more about extortion attempts and how to stay level-headed when a scammer threatens your brand image and online reputation.IN THIS EPISODE, YOU'LL LEARN:How to handle an extortion attempt on your businessWhy engaging with an extortionist is never a good ideaWhat to do after receiving negative online reviewsThe benefits of taking a mindful pause before responding&nbsp;How to deal with haters and negative reviewsThe only time it makes sense to respond to a hater or an extortionistWhen silence makes you look guiltyRemember, this too shall passLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

How soon should a business owner start planning to exit the business?&nbsp;On today's episode, host Roland Frasier goes through the 5 exits of an entrepreneur and practical tips for structuring your business for a successful exit. It may seem counterintuitive for business owners to develop exit strategies, especially when their business is doing well. But as Ryan explains, there will come a time when the business owner has to exit the business. And when such time comes, the business has to be ready if the owner is to maximize the valuation of the business.It doesn't matter how far off an entrepreneur is from selling the business. Planning ahead helps create more value and weed out issues before pulling the trigger.&nbsp;Tune in to learn more about the benefits of developing exit-ready structures in your business and maximize your business' valuation by strengthening its value proposition.IN THIS EPISODE, YOU'LL LEARN:The benefits of having a business exit strategy in placeThe 5 exits of an entrepreneurWays to structure your business for a potential exitHow to create multiple exit opportunities in one companyThe goose and egg structure in businessUnderstand the main categories of buyersWhy EBITDA is such a big thing in exit planning&nbsp;Efficient business structures for a successful exitLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Would you like to buy back free time? What would it take for you not to work another day in your life?On today’s episode, host Roland Frasier talks to Justin Doland from the Lifestyle Investor. Justin is on a mission to guide entrepreneurs, executives, and hard-working people worldwide on how to achieve the lifestyle of their dreams fast and the right way.&nbsp;Many people buy businesses thinking they’re buying a lifestyle when a lot of times they’re actually buying themselves a job. Through the lifestyle investor, Justin shares what it takes to successfully invest, experience absolute freedom, and buy back time, all without having a job.Listen in to hear Justin reveal the proven system to get you off the hamster wheel, create cash flow, and generate real wealth with little risk or complexity.IN THIS EPISODE, YOU’LL LEARN:What is lifestyle investing?&nbsp;How to scale your earnings through other peopleWhat it takes to buy back timeThe difference between buying a business and buying a jobHow and where to find competent business operatorsJustin’s asset allocation strategyThe only time you should invest in risky assetsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.Book - The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial FreedomLifestyleinvestor.comJustin’s LinkedInOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Build Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Is there any difference between growing a business and increasing a company's value?&nbsp;&nbsp;&nbsp;On today's episode, host Roland Frasier continues the discussion on business exit planning. Every business owner wants to exit the business for the highest possible price. However, it often comes as a shock when they realize their business isn't worth as much as they think it's worth. If you want to get paid what you feel you deserve, Roland believes you need to work on increasing the value of your business - only then can you command the price you want.Listen in as Roland dissects the top strategies you can use to boost your company's value before you start implementing an exit strategy.&nbsp;IN THIS EPISODE, YOU'LL LEARN:How to improve the value of your businessBusiness exit planning 101Why you need to document your systems and SOPsGrowth indicators that impact your company's valueThe benefits of maintaining low business debtThe fastest way to get more leads and customersTools for effective exit planningLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Just because something sounds or makes you feel good does not mean it’s good advice. You might be dealing with a logical lie.&nbsp;On today’s episode, hosts Ryan and Roland talk about logical lies and why bad advice that sounds good is detrimental to your business or your personal life.&nbsp;Lousy advice will ruin your chances of success now and into the future. So, you have a decision to make. You can keep following terrible advice that makes you feel good - and keep wondering why it doesn’t work. Or you can look at all the facts, question their validity, and then make your decision.&nbsp;If you 100% believe something is true, it’s easy to be misled. Tune in to learn why it’s so important to discern why something makes sense before making a decision.&nbsp;IN THIS EPISODE, YOU’LL LEARN:What are logical lies and how to spot themCommon logical lies that sound and make us feel goodThe benefits of questioning the validity of something before committingWhy critical thinking is a skill you need to masterIt’s okay to be employed and have a jobThe danger of blindly following bad adviceLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

So you’ve made the decision to exit your business. But is the business ready for your departure?&nbsp;&nbsp;On today’s episode, host Roland Frasier continues the discussion on business exit planning and the steps you need to take to exit your business safely and successfully. Exits are undoubtedly the most exciting part of owning a business. But as Roland explains, while you may be ready to exit, the more important question should be, is the business prepared for your departure? Having a strategic plan that guarantees a smooth transition of power ensures you get a good price, the best possible payout, and a great return on your investment.Listen in as Roland breaks down the exact steps he goes through when getting a company ready for exit.IN THIS EPISODE, YOU’LL LEARN:Business exit planning&nbsp;The benefits of replicating and automating business systemsHow to pre-capture the cost of goods soldRecurring revenue models and how to make them workWhy you need to simplify your offeringsScaling and cross-training your teamsHow to add even more value to your businessLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Who is a business operator, and does your business really need one?&nbsp;On today’s episode, hosts Ryan and Roland break down one of the most misunderstood titles in business today - the business operator.If you’re a visionary entrepreneur and you’ve reached a point where you feel like you need some help, you don’t need a manager. You need someone who can take all of your ideas, implement them, and essentially remove you from the daily running of the business. As Roland explains, an operator takes the visionary entrepreneur’s vision and gives it the operational support it needs to turn into reality.If you can’t step away from your company without daily operations collapsing, you need an operator. Tune in to learn how and where to find an operator that’s the perfect fit for your business.&nbsp;&nbsp;IN THIS EPISODE, YOU’LL LEARN:Who is a business operatorHow to hire and recruit an operatorThe primary function of a CEO in the company&nbsp;Why you need a documented operating system before hiring an operatorDifference between a manager and an operatorThe operator personality typeHow to set your operator up for successHow visionaries sabotage their operatorsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Build Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Are you ready to sell your business? Here are the 18 steps you need to guarantee a smooth exit.&nbsp;&nbsp;On today’s episode, host Roland Frasier takes on business exit planning and the steps you need to take to exit your business the proper way. As Roland explains, every business owner will eventually exit their business. The ease of this exit and the amount of financial benefit the business owner will achieve will largely depend on how well they planned for the exit. Nonetheless, the key to a successful exit plan is focusing not only on the incoming business owner but also on the employees, customers, and investors.&nbsp;Listen in as Roland reveals the detailed exit process he developed after taking part in hundreds of public and private company exit deals.&nbsp;IN THIS EPISODE, YOU’LL LEARN:Business exit planning - the 18 steps for a successful transactionHow to prepare your business for an exitWhy you need to look at your company as a productProfit centers and an effective strategy for thin slicing your companyIs it possible to exit and not pay any taxes?Brand value transfer&nbsp;Benefits of winning awards as a businessLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:Get your free CEO DashboardGet $300 off Your Virtual Assistant from Belay!Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Would you like to own a franchise but don’t know where to start?&nbsp;On today’s episode, host Roland Frasier talks about franchising with Dan Olsen, a master franchise expert with over 35 years of experience creating, developing, and building franchise opportunities. David breaks down the ins and outs of buying, running, and even selling a franchise - so if you’re interested in getting in on the action, you’ll know exactly what to do to be successful.Listen in for some exciting scoops on why franchising is the best-kept secret in business and how you can get a piece of the pie without investing any cash.&nbsp;IN THIS EPISODE, YOU’LL LEARN:What is a franchise, and how is it different from a regular businessThe four primary levels of getting into the franchisingHow to buy a franchise - step by stepTraits that define a successful franchising opportunityThe benefits of having a unique selling propositionVirtual franchises and how they operateStats and data on franchising successHow to own a franchise with no money out of pocket&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.Danolsenfranchise.comDan’s email: D@coachdano.comOUR PARTNERS:Get your free CEO DashboardGet $300 off Your Virtual Assistant from Belay!Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

What is your company’s value? Can that value be replicated if you decide to leave?On today’s episode, host Roland Frasier breaks down transferable value, what it means, and how value drivers significantly impact your company’s market valuation.Transferable value is simply what a business is worth to someone else if the owner decides to leave. If you have plans of one day exiting your business, you must understand the process of creating and maintaining transferable value. However, the thing to note here is that transferable value is not the same as profit. Just because your company makes a ton of money yearly does not necessarily mean it has transferable value.&nbsp;&nbsp;Listen in to learn how you can build transferable value in your business and create an exit plan that dramatically increases your company’s value drivers.&nbsp;&nbsp;IN THIS EPISODE, YOU’LL LEARN:What is transferable value?The five most common ways to exit a businessHow to move your business towards a higher valuationFactors that impact the growth of a businessIndustries with the biggest expansion opportunitiesThe three main components of building transferable valueHow to build a stable and motivated team capable of growing your business.Operating systems that improve the sustainability of cash flowsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:Get your free CEO DashboardGet $300 off Your Virtual Assistant from Belay!Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Hear what Roland and Ryan recommend for billionaire 'Shark Tank' investor Mark Cuban!LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet $300 off Your Virtual Assistant from Belay!Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

If you’ve ever given free advice, you may have noticed that when someone doesn’t pay for it, they often don’t take action. That’s reason enough to start charging for advice - and what better way to get paid than to receive equity in exchange?&nbsp;On today’s episode, host Roland Frasier breaks down how you can leverage your knowledge and expertise to build a profitable consulting business and get paid in equity.&nbsp;Have you ever met a brain picker? You know, that guy on LinkedIn who wants to hop on a 15-minute call to ask you something about your business. Well, that’s time, experience, and potential business wasted giving advice to someone who’s probably never going to implement that advice. You see, people don’t value free things. And according to Ryan, your experience is far too valuable to give out for free.&nbsp;Tune in to learn how you can use your professional experience to provide ideas, insight, and intelligence to those looking to grow their business - and get paid both in cash and equity.IN THIS EPISODE, YOU’LL LEARN:The drawbacks of giving out free adviceBest industries to set up a consulting businessHow to start consulting for equityCase studies on how to create wealth from equity dealsWhere to find consulting clients willing to trade advice for equityHow to handle brain pickers and people fishing for free adviceConsulting fees and how much you should chargeThe three main steps to building a profitable consulting business&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet $300 off Your Virtual Assistant from Belay!Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Build Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

You’re running a successful business and making a profit every year – congratulations! Now the question is, what can you do to guarantee more consistent profits?&nbsp;On today’s episode, host Roland Frasier breaks down bankable profits and steps you can take to increase the profitability of your business. Ryan explains that all businesses have the same goal: making profits. And while many entrepreneurs scale the profitability of their business by cutting costs, Ryan believes the key to success is to double down on sales, profits, and value.&nbsp;Tune in to learn simple but effective strategies to immediately increase your profitability, drive more sales, and magnify the value of your business.&nbsp;IN THIS EPISODE, YOU’LL LEARN:What are bankable profits?Why businesses fail without bankable profitsHow to have your best month everPrice testing and how to do it the right wayHow to take advantage of your profit growth potential&nbsp;How to implement the applied pricing strategy&nbsp;The SPV (Sales-Value-Profits) model and why it’s so effectiveWhy you need to stop leaving money on the tableLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet $300 off your Virtual Assistant from Belay!Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

All business plans are full of assumptions. And while we can’t accurately say whether a business will be profitable, we can focus on making educated assumptions.&nbsp;On today’s episode, host Roland Frasier tackles mental models and business assumptions. He also goes through basic strategies world-leading thinkers use to solve complex problems.&nbsp;We all make assumptions. In fact, anything you can’t prove is an assumption. Unfortunately, many of our assumptions are incorrect, which is why Roland believes business owners must embrace the idea of first principles. The first principles concept is essentially breaking down complex problems and then reassembling them from the ground up. All this starts with questioning your beliefs and drilling down to the foundational truths of a problem.Tune in to learn how you can stop making assumptions in your business, see the bigger picture, and make decisions based on actual facts.&nbsp;IN THIS EPISODE, YOU’LL LEARN:The advantages of questioning your beliefs and assumptions in businessValidation testing and why it’s so importantFirst principles and the building blocks of true knowledgeWhy focus groups don’t always give an accurate picture of realityComparing the effectiveness of customer surveys versus online reviewsHow to create a business model based on facts and not assumptionsHow world-leading experts solve problems through fundamental assumptions&nbsp;What happens when we stop assuming and start testing facts?LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:Get $300 of your virtual assistant from Belay when you text "LUNCH" to 55123Get my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

When trying to deal with this unstable market, whose advice should you trust? Elsa from Disney’s Frozen or&nbsp; The Beatles? To&nbsp; handle the stress of this market, should you ‘Let It Go’ or ‘Let it Be?’&nbsp;On today's episode, hosts Roland Frasier and Ryan Deiss break down a recent New York Times study that highlights the most effective ways to combat anxiety and worry in your life.&nbsp;Join us as we explore science-based strategies you can use to let go of your anxieties and worries. Discover the reasons at the heart of your stress and why it's always best to take action, rather than wishing away your anxietyIN THIS EPISODE, YOU'LL LEARN:Let it go versus let it be: which one's more effective?How to let go of stress and anxiety over timeRecognize what you can and can't controlWhy you need to tackle anxiety head onHow the right amount of anxiety can improve performanceWhy the person is more important than the positionLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:Text LUNCH to 55123 to get $300 your virtual assistant package! 7 Steps to Scalable workbookGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Want access to consistent, high-quality deal flow? Simple, get new clients. But how and where can you get clients that are truly valuable to your business?On today’s episode, host Roland Frasier talks about generating deal flow and getting new clients.&nbsp;Finding clients is tough, and it’s easy to be overwhelmed with all the things you can do to get clients. And if you’re just starting out, you’ll be tempted to go after every opportunity you can get. However, as Roland explains, you don’t need all the hacks and tricks people use to get new clients. All you need is a high-quality product or service and the ability to tap into the power of word of mouth.&nbsp;Whether you’re struggling to attract your ideal buyer or wondering where to find new leads, listen in to learn some of the most effective ways to get more clients and keep them coming.&nbsp;IN THIS EPISODE, YOU’LL LEARN:Why the best clients usually come from referrals&nbsp;When and how to ask for a referralWhat to do when someone asks to pick your brainHow to guide people without giving adviceA structured approach to customer acquisitionWhere do referrals come from?&nbsp;Referrals versus other client acquisition techniquesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.Book - Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating IntensityOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Do you feel your team is not moving fast enough to stay ahead?On today’s episode, Ryan and Roland discuss why entrepreneurs and team leaders are so obsessed with speed and making things happen.&nbsp;The world of business is moving fast, but change is happening faster. Customers are getting smarter, and your competition is bringing in the big guns trying to beat you on price. What does all this mean to the average entrepreneur or team leader? Ryan and Roland believe it’s time to pick up the pace.If you’re doing what you need to do but feel like your team is just not “in the game” as much as you’d like, this episode is for you. Listen in for some simple, easy-to-execute ways to speed up employee work execution and get things done faster.IN THIS EPISODE, YOU’LL LEARN:10 ways to make your business move fasterReasons why speed is everything in businessHow to give your team more time by setting clear deadlinesWhen to prioritize speed over perfectionHow to create a fail-fast culture that fosters innovationSpeed of execution and why it’s so importantHow to create a sense of urgency within your organizationLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.Book - Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating IntensityOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

What’s next in the Elon-Twitter saga?&nbsp;Ryan and Roland sit down to discuss practical ways the Twitter-Elon saga will end -- and why Twitter deciding to take Musk to court might not be such a great idea.In July 2022, Elon Musk withdrew his $44 billion bid to take over Twitter, citing a material breach. Twitter responded quickly by taking legal action to force Musk to honor his commitment. However, the courts now want Twitter to reveal their site’s bot data. And while Twitter is focused on bringing out the heavy artillery, Elon is out tweeting memes of himself and outwardly mocking the Twitter board on their own platform.&nbsp;The big question remains, who will win if the saga breaks into an all-out legal war? Will Elon eventually buy Twitter now that their stocks are on a downward trend?&nbsp;Listen in as Roland and Ryan discuss key takeaways and learnings from the recent Elon Musk-Twitter Saga!IN THIS EPISODE YOU’LL LEARN:The Elon-Twitter saga continuesSpam bot info and what that meansThe story behind Elon’s memes from a marketing perspectiveHow to use memes to reinforce a narrativeWhat does Elon really want from Twitter?Twitter stock drops, and investor concerns over the sagaThe theory of vertical integrationHow to use vertical integration to scale your businessLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Are you stuck in a rut? Or need help to take your business to the next level? Or maybe you're just tired of trying to figure things out on your own. All you need is a mastermind!On today's episode, host Roland Frasier breaks down the benefits of joining or forming a mastermind. A mastermind is a group of people with similar interests who meet regularly to share wins, problems, best practices, network and hold each other accountable. As Roland explains, there's nothing quite like putting several minds together to discuss a problem and come up with solutions.&nbsp;Whether it's running or being part of a mastermind, you can't help but push further, think bigger, and stretch beyond your limits when surrounded by people doing extraordinary things.Tune in to uncover the key benefits of participating in a mastermind as well as the people who ran some of the most famous masterminds.IN THIS EPISODE YOU'LL LEARN:What is a mastermind?How to gain the most out of a mastermind groupHow mastermind members keep each other accountableEssential components to consider when designing a mastermindThe benefits of being part of an exclusive communityAre people getting what they want from masterminds?LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review. Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

On this episode, Roland covers the only 3 ways you can really increase sales!Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:Conversion Rate Optimization Agency | CRO Agency - Conversion FanaticsGet my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Ryan and Roland sit down to discuss ways that business leaders and executives can avoid burnout -- and why it might be time for you to take some significant time off!Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:Conversion Rate Optimization Agency | CRO Agency - Conversion FanaticsGet my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveBuild Your CEO Dashboard!Get one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Roland and Ryan sit down to talk about this article from researchers at Harvard that says if money doesn't make you happy, then you probably aren't spending it right.Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:Conversion Rate Optimization Agency | CRO Agency - Conversion FanaticsGet my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!BelayBuild Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Listen in as Roland discusses how to create your acquisition criteriaSign up for the next Consulting for Equity Masterclass!Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:Conversion Rate Optimization Agency | CRO Agency - Conversion FanaticsGet my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Listen in to a session from the recent Consulting for Equity LIVE with Adam Lyons.Sign up for the next Consulting for Equity Masterclass!Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:Conversion Rate Optimization Agency | CRO Agency - Conversion FanaticsGet my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!BelayGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

On this episode, Roland covers the four different types of strategies you can use to acquire equity in exchange for consulting. Please consult tax and finance professionals before making any decisions.Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123Get my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

In the past 10 years, Aaron Amuchastegui has built many companies, websites, bought and sold more than 700 houses nationwide, and running many successful ventures, going from being broke to being blessed. On this episode, he shares his insights and predictions on the real estate market - and also how you can better prepare yourself for what's ahead!Connect with AaronWebsiteFacebookLinkedInReal Estate RockstarsConnect with Roland and Ryan:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123Get my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!Belay

On this episode, Roland covers the exact process he uses to acquire equity in companies.Please consult tax and finance professionals before making any decisions.Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123Get my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Most entrepreneurs and business owners hire the expertise of marketing agencies to reach their target audience and clients.But would you take back the marketing powers into your own hands when you have the help of a company that does exactly this job?Aleric Heck, Founder and CEO of AdOutreach, joins us as he talks about how he and his team help businesses become independent on their targeting campaigns through YouTube ads and video marketing. How does it work? What’s the magic behind it that makes it standout among other social media platforms? What is Aleric’s omnipresent retargeting campaign all about?If you’re thinking of scaling your business with YouTube ads, video marketing, and omnipresent retargeting, this episode is perfect for you.Resources:AdOutreach website: https://www.adoutreach.com/Book a strategy call with Aleric Heck: https://www.adoutreach.com/applyVisit Aleric Heck on Youtube: https://www.youtube.com/c/AlericHeckYTConnect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123Get my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!BelayBuild Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Can we take anything away from Drake's recent winning and losing of $30 million on an online gambling website? Listen in to this episode to hear Roland and Ryan's take on the megastar's recent escapade!Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123Get my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!Belay

Here's a sneak-peek from Roland's recent EPIC Challenge where he covers the different types of equity agreements that you can utilize when getting ownership in a company.Resources:Learn more and join the EPIC Challenge here:Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierThank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Listen in as Roland and Ryan discuss more learnings from the recent Elon Musk-Twitter Saga!OUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123Get my book, Zero Down, FREEJoin Roland's next EPIC TrainingGet your free Scalability ScoreThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!BelayBuild Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

On this episode Roland shares how you can start acquiring equity in a company - with zero cash out of pocket. Roland covers some of the basics as well as a few pitfalls that you can look out for when acquiring interest in a company. He also shares some of his advanced tactics that you can use to start taking advantage of this strategy.Connect with Roland and RyanSend in your questions through: https://businesslunchpodcast.com/ask/Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasierOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

What does it mean to be financially comfortable, and how does it differ from being wealthy?On today’s episode, hosts Ryan and Roland share their thoughts on money and the meaning of real wealth. The conversation takes inspiration from a recent Charles Schwab survey, which challenged the participants by asking whether it is possible to put a dollar amount on what it means to be wealthy? Some might be surprised by numbers revealed in this research, and some may not. But in both cases - they will certainly make you think.This discussion might help us in trying to understand when do people begin to feel they’ve accomplished what they set out to accomplish. What more do we need to feel secure? Do we feel grateful for what we already achieved? In the end, what is wealth? What does leading a wealthy life really mean for you? After all, if you only measure it by money, it will always change, and it might make you forget to invest in other aspects of your life.&nbsp;IN THIS EPISODE YOU’LL LEARN:What is the difference between being wealthy and financially comfortable?&nbsp;What does the survey from Charles Shwab reveal about net worth?&nbsp;How does focusing on earning differ from focusing on your net worth?How to use these types of studies to realign your goals.LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.War RoomOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!BelayBuild Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Did you know considering the selling factor for your business is something you should always keep in mind?&nbsp;On today’s episode, host Roland Frasier speaks with guest Mark Daoust who shares the secrets you need to ensure your business thrives to its potential. As a business broker and founder of Quiet Light, Mark has had personal experience of brokering billions of dollars of acquisitions and mentions the importance of honesty when doing deals. Mark talks about how businesses today can improve their valuation and&nbsp; a big mistake that business owners make by viewing their business simply in terms of cash flow. His philosophy is that your business is an asset, and growth and profitability can improve your businesses’ valuation. He also shares some things that can be done to enrich your business to its best state before considering selling it.Listen in to discover how you can avoid underestimating your business asset with or without a business broker, and why the guidance may be worth it.IN THIS EPISODE YOU’LL LEARN:Why you need to start viewing your business as an asset for future revenue instead of focusing on cash-based accounting.How a broker can help you calculate working capital.At what point do you absolutely need a business broker?The difference between an M&amp;A attorney and an investment bank advisor - does it matter in the face of brokerage companies like Quiet Light?How to assess and add value to your company before contacting a brokerWhat quality of earnings is and why it mattersLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Quiet Light BrokerageThe Quiet Light PodcastBuy Then Build: How Acquisition Entrepreneurs Outsmart the Startup GameThe EXITPreneur's Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success.&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!BelayGet Scalable Live - THE PREMIER EVENT FOR BUSINESS...

Are you aware of every single off-invoice cost that’s eating away at your margins? Most people aren’t.There are a lot of ways to incentivize sales. But so often we get careless and have no idea just how much we’re actually spending—and how much we’re putting in our pocket. On today’s episode, host Roland Frasier walks us through a whole list of purchase incentives that might seem insignificant but, when added up, can affect your margins in a big way. Things like affiliate programs, free shipping, satisfaction guarantees, incentives for your sales team, discount-stacking and more. Incentives aren’t a bad thing. You just need to make sure you know how much they’re costing you—so you can make necessary adjustments.Listen in to learn how to eliminate hidden costs and put more money in your pocket—even with inflation rates on the rise.IN THIS EPISODE YOU’LL LEARN:Which incentives are worth the money and which aren’tHow to keep people from discount-stacking so you don’t lose moneyWays to rethink your value ladder without losing customersHow to appeal to quantity-sensitive, quality-sensitive, and price-sensitive customersOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Is 2022 the new 2008, or are things different this time around? Two business partners sit down for a healthy debate.&nbsp;On today’s episode, co-hosts Roland Frasier and Ryan Deiss share their differing perspectives on where our economy is headed in the near future. Ryan goes first with his tongue-in-cheek doomsday spiel of “our entire economy is collapsing; the stock market is in free fall; all crypto is basically worthless; and God help you if you bought NFTs.” Then Roland comes in to calm Ryan down, with his assessment of the key differences between 2008-2009 and right now. He explains the perfect storm of events that got us to where we are—and what entrepreneurs need to do to ride out that storm. Will his experience and wisdom be enough to convince Ryan that the glass is indeed half full?&nbsp;Listen in to find out—and to get some tips for preparing your business for what lies ahead.&nbsp;IN THIS EPISODE YOU’LL LEARN:The single biggest difference between 2008 and today (and why it’s good news)&nbsp;Why this is NOT a good time to jump out of the market&nbsp;How to stay calm and capitalize on your competitors’ fearsWhy you should double down on acquiring and/or creating your own media right now&nbsp;&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Episode 324: Acquiring Businesses for GrowthEpisode 319: 3 Best Businesses to Buy When Getting StartedWorking Above the BusinessDM’s Head of Marketing BootcampEPIC challengeOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? HaMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!BelayGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

There are a few billion options out there when you’re looking to acquire media, so how do you know which ones will be worth the investment?&nbsp;On today’s episode, host Roland Frasier sits down to chat with Bjorn “Beez” Hendricks, founder of the Business Builders Institute, to talk about buying social media properties as a way to grow your business. Beez had been acquiring businesses for a while, then took Roland’s EPIC Challenge, which he credits for his recent success. How does Beez identify media he’d like to acquire? He acquired a marketing firm first, and they reach out to influencers. They have a proven methodology for evaluating the influencers’ engagement, numbers, and the authenticity of their audience, and approach them from there. Beez has acquired 18 properties on his own so far and 20+ with his community.&nbsp;Listen in for some helpful strategies for finding and acquiring media that will help you build your brand.&nbsp;IN THIS EPISODE YOU’LL LEARN:Why the iOS 14 privacy updates made social media buying even more important&nbsp;&nbsp;How Beez and his team work with brokers when acquiring mediaWhy you might want to acquire a Slack or a Discord groupHow (and why) to focus on TikTok without neglecting YouTube*-LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Beez on LinkedInFollow Beez on IGThe Business Builders InstituteSocial BladePhlanxSlackMighty NetworksTelegramRich Dad, Poor DadBarbarians at the GateOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

Is it possible to net the same amount and make our customers happy when everything costs more?On today’s episode, host Roland Frasier tackles inflation head-on. You can’t just sit back and wait for inflation to ease up, he says, because there are just no guarantees right now. Everything we want—from simple things to big things—costs more. A lot more. Our buying is down $84k per $1M at the moment. That’s a pretty big deal. So what are we going to do about it? How will we adjust our business to find free money? How do we net the same amount after inflation? Are there any opportunities to increase our net? How can we optimize your pricing strategies? There are several ways to counter inflation, Roland says, but pricing is by far the fastest, most effective way to increase profits. It passes everything to the bottom line.Listen in for some simple and not-too-painful ways you can shake up your pricing right now to stay ahead of inflation.IN THIS EPISODE YOU’LL LEARN:What the Great Resignation and subsequent wage increase mean for your businessWhy you need to calculate your current profit margin and TTM&nbsp;The biggest pricing mistake entrepreneurs make when times are tightWhich promotions help your bottom line (and which ones hurt it)&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

The inflation rate is the highest it’s been in 40 years. It’s absolutely going to affect your business, but you can make adjustments that lessen the impact.On today’s episode, co-hosts Roland Frasier and Ryan Deiss put their heads together and “fix inflation” once and for all. Okay, not quite, but Roland does have five very practical and innovative ways you can keep your business growing—and your margins high—as inflation rates continue to rise. The first thing you can do is optimize your pricing strategies. Ryan admits to freaking out whenever they raise prices on any of their products/services, but Roland is the voice of reason, explaining why it’s okay and how to do it right. You’ll want to take notes during this value-packed episode. Roland believes inflation will eventually come back down as things stabilize, but right now you have to take action if you want to stay in business.Listen in for five things you can do to help your business stay ahead of inflation, no matter how fast it climbs.IN THIS EPISODE YOU’LL LEARN:The only reason it might be smart to lower your prices right now&nbsp;Why you need to restructure your lowest margin customers and products (and how)Tips for creating profit-optimized offersHow to recapture value through vertical integrationLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ask Roland and Ryan a question HERE.OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!Belay

One of the keys to building true wealth, and not just income, is to differentiate yourself and your business from everybody else out there.&nbsp;On today’s episode, host Roland Frasier talks about the importance of setting yourself apart from the crowd and setting your business up like a private equity fund. As other people come to you for advice, what are the patterns you see? What is your specific set of skills and how can you leverage and optimize that so that you’re not just bringing in more money, you’re building up equity and increasing your wealth exponentially? He gives a ton of examples of cash alternatives you can provide in exchange for equity and shares personal stories of acquiring millions of dollars in this shrewd and brilliant way.Listen in for some great tips on differentiating yourself so you can build wealth through equity.&nbsp;IN THIS EPISODE YOU’LL LEARN:Why Roland takes care of people first, asks for equity later&nbsp;Why most companies that are raising money want to give it away&nbsp;10+ cash alternatives you can provide in exchange for equityWhat to write in your LOI (letter of intent) to a company you’re interested in&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

The optimal-hours-in-a-work-week debate is neverending. Four hours a week? Four hundred hours a week? Somewhere in between?On today’s episode, co-hosts Roland Frasier and Ryan Deiss sit down to solve the optimal work week puzzle once and for all. Okay, not really, since the two of them don’t even agree. But that’s not the point. Doing what works best for you is. For Ryan personally, he wants to get more intentional about the work he’s doing, what categories that work fits in, and how many hours he’s spending on each category. He has found that, past a certain point, working more hours results in diminishing returns. Over the past few months, his personal and professional goals have gotten out of alignment, and that’s not acceptable to him, so he’s making some big changes.Listen in for helpful tips and actionable steps you can take to make sure your work hours line up with what you value most.&nbsp;IN THIS EPISODE YOU’LL LEARN:What Ryan writes in his “work diary” and whyThe 4 categories of work and which ones you want to optimize for&nbsp;How to keep meeting-creep from overtaking your calendarWhy you should limit your hours of flow-state work (even though it’s counterintuitive)OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!BelayBuild Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Have you ever had someone tell you, “I’d love to pick your brain,” and you spend valuable time giving them free advice which they ultimately ignore?On today’s episode, host Roland Frasier talks about why he’s done handing out his wisdom for free. It’s not because he’s greedy or snobby. It’s because he’s shrewd and it’s better for the other person in the long run as well. He’s learned from experience that humans rarely follow through—unless they have skin (i.e., money) in the game. He did 42 four-hour consults in 2020 for $25k each. Not a bad deal, but he has no plans to become a consultant. “No matter how high your hourly price,” he says, “it’s still dollars for hours. You’re still a dancing bear.” No, he’s doing it because he wants equity in deals. And he’s been racking up that equity as well.Listen in to find out how you can increase your profits without giving up your time.IN THIS EPISODE YOU’LL LEARN:What’s included in the automated text Roland sends to anyone asking for adviceWhy Roland raised his consult fee from $18k to $25k&nbsp;How you can elevate your credibility which leads to more equity dealsWhat barbell investing is and why Roland is a fanLINKS AND RESOURCES MENTIONED IN THIS EPISODE:EPIC ChallengeAntifragile&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

You start building a business for a very specific purpose, but when you shift into growth mode, you may have to switch psychological gears to get where you want to go.&nbsp;On today’s episode, host Roland Frasier interviews his good friend Jonathan Cronstedt, President of Kajabi, a business valued at $2 billion. This conversation took place at a recent War Room Mastermind, which members pay $35k/year for, so you’re getting a valuable inside look. Jonathan was actually the CEO of DigitalMarketer for a bit in 2013, then moved on to a few other companies before landing at Kajabi. When he came on board, they had 30 employees and $6 million in annual recurring revenue. Now they’re at 400 employees and a 9-figure ARR. He talks openly and honestly about the things they did right (and wrong) as they built Kajabi into the billion dollar business it is today.Listen in for some actionable tips and strategies for growing your business in big ways.IN THIS EPISODE YOU’LL LEARN:What “living breathing” tool the Kajabi team uses as much as their iPhones&nbsp;Why (and how) to be proactive instead of reactive with your hiring&nbsp;What you should be writing on LinkedIn every single dayWhy it’s so important to recognize and celebrate success within your community&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:KajabiJonathan on LinkedInWar Room MastermindOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!<a...

What is the ONE big thing you need in order to keep up with an ever-changing world so you don’t lose customers to your competitors?&nbsp;On today’s snackable episode, host Roland Frasier continues a two-part series on one of his favorite topics: creativity. There are a million reasons why creativity is an invaluable trait to have as an entrepreneur, but one of those reasons has risen to the top of the list in 2022. You need creativity to keep up with a world—and a market—that’s changing almost faster than we can come up with ideas. If you can’t creatively adapt to your customer’s needs, someone else will. In this short but powerful episode, Roland talks about being creative in all areas of your business—your finances, your people, your operations, your sales. He even shares ways you can get creative with your creative.Listen in for some easy-to-implement ideas that will give you a competitive edge in today’s environment.IN THIS EPISODE YOU’LL LEARN:How to creatively acquire assets your business needs without using any of its funds&nbsp;Ways to apply a scientific/creative hybrid to your advertising&nbsp;Creative ideas for reducing waste and eliminating constraints in your operations&nbsp;Why you should embrace change and challenges instead of trying to avoid themLINKS AND RESOURCES MENTIONED IN THIS EPISODE:RolandFrasier.comOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

What if you could connect with your audience through powerful messaging turned into a merch line they’d pay a premium to wear?&nbsp;On today’s episode, host Roland Frasier sits down with Victor Peña, founder of OmniPrint International, a company that empowers business owners globally to thrive with print on demand. OmniPrint manufactures print-on-demand machines and sells them to influencers and ecommerce businesses, many of whom make $30-$40k/month selling merch. He says these people are super creative and have a keen eye. Now that everything is digital, they can just put an image out there and see if people want to buy it on apparel. No inventory required. It’s not printed until it’s purchased.Listen in to find out if print-on-demand is right for you and your business.IN THIS EPISODE YOU’LL LEARN:Who makes up the bulk of OmniPrint’s clients (and what makes an ideal client)How much volume you should be doing before you invest in a print-on-demand machine&nbsp;How to determine which designs are selling best onlineWhy Victor is looking at acquisitions to expand his business&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:OmniPrint International on YouTubeOmniPrintOnline.com (FREE guides)Follow Victor on IGFollow OmniPrint on IGOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!BelayBuild Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

We all have this quality inside of us. We just need to prioritize it and nurture it, so our business can grow and thrive.On today’s episode, host Roland Frasier is talking about something he’s super passionate about: creativity. It’s tempting, as an entrepreneur, to think that creativity isn’t as important as other more analytical traits. But it is. When you tap into your creative side, you become aware of the traditional solutions being offered in any business situation, but you have access to areas of your mind that will allow you to approach those situations in new and different ways. Creativity leads to improvement, innovation, and evolution—and makes the world a better place.&nbsp;Listen in for some really cool ideas for encouraging and increasing your creativity—in business and in life.IN THIS EPISODE YOU’LL LEARN:Why identifying your origin story is so important&nbsp;What it means to have a “beginner’s mind” and why it matters&nbsp;Unexpected benefits of being creative in businessHow employing a diverse workforce can foster creativityLINKS AND RESOURCES MENTIONED IN THIS EPISODE:RolandFrasier.comInfluex.combooks on creativity by Edward de BonoOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Why leave money on the table when you could literally double your take-home pay with some simple, but powerful, tweaks to your business?&nbsp;On today’s episode, host Roland Frasier walks us through a number of accelerator tools you can use to leverage sales for profitability in your business without working harder or launching new products. Everything you need is right there in front of you—you just have to get creative. And you don’t even have to do that, because Roland has done it all for you. He shares actionable strategies for getting more bankable profits, increasing your profit margins, and creating true transferable value. You’ll learn about adding paid channels, acquiring customers in bulk, vertical and horizontal integration, expanding your value chain, and so much more.&nbsp;Listen in as Roland shares practical tips from decades of expertise in leveraging sales for profitability.IN THIS EPISODE YOU’LL LEARN:Everything you need to know about SPV, KPI, CAC, DPL, COI, and OPP&nbsp;How to increase transaction size and frequency of sales&nbsp;Why (and how) to add a channel partnerWhy you need a value ladder and not just a high-ticket offer&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:similarweb.comOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO DashboardGet Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable LiveGet $300 off Your Virtual AssistantVisit https://resources.belaysolutions.com/lunch for more details!Belay

Yes, new privacy laws are making it harder to target in your digital marketing, but a shift in focus will keep you ahead of the game.&nbsp;&nbsp;On today’s episode, host Roland Frasier concludes a two-part series where he answers some FAQs about leveraging online marketing to grow your business. Targeting your ideal audience is definitely a challenge right now, but there are a lot of smart people figuring it out and sharing what they’ve learned. How effectively we can target moving forward is still anyone’s guess, but we do know we need to shift our thinking to well-crafted messaging and collecting first-party data. Roland shares some things that have been working lately in several of his companies (one of which is DigitalMarketer) that you can use in your business as well.Listen in for some hacks, shortcuts, and solid practical advice for navigating the digital marketing space going forward.IN THIS EPISODE YOU’LL LEARN:How to use first party data to retarget potential customers on third party platforms&nbsp;Tips for keeping customers in your fold and sending them offers that matter&nbsp;&nbsp;2 hacks to boost your SEO ranking fasterWhy you should consider acquiring a ranked website (and why it’s easier than you think)&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:DigitalMarketer.comSemrush (SEO/marketing tool)Ahrefs (SEO/marketing tool)answerthepublic.comGoogle AdsOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

The world of marketing is in constant flux. What do you need to know about advertising and branding in today’s ever-changing environment?&nbsp;&nbsp;On today’s snackable episode, host Roland Frasier is getting back to basics and sharing how you can help your business grow using digital marketing. Roland, along with his business partners, actually owns a company called DigitalMarketer that does exactly that. Drawing on years of experience, he answers frequently-asked questions like: How does consistent branding help your business? How does customer interaction help grow your reach? How does online marketing compare to traditional marketing? He also shares helpful definitions and examples of calls to action, direct response marketing, customer loyalty, and brand equity.Listen in for a quick and practical mini-course on digital and traditional marketing.IN THIS EPISODE YOU’LL LEARN:Why you need both direct response and branded marketingHow audience engagement influences social media algorithmsWhy you might want to consider acquiring brands that go out of businessWhich is more affordable: traditional or online marketing&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:DigitalMarketer.comOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

When does it make sense for you to invest and own media? Always. And you don’t have to be a billionaire to do it.On today’s episode of Business Lunch, “The Selfish Edition,” co-hosts Roland Frasier and Ryan Deiss discuss some topics that are very near and dear to their hearts. Things like acquiring media, saying yes (and no) to opportunities, and creating new projects and ideas you’re really passionate about. They recently spent a few days together at Roland’s home in SoCal, got “a year’s worth of work done,” and went their separate ways on absolute fire. They share some new things they’ve got brewing—and their energy and excitement are contagious. Also, they can’t say for sure, but based on recent events, it seems like Elon Musk might have secretly taken Roland’s EPIC challenge. (That’s TBD.)Listen in for some great ideas from Roland, Ryan, and Elon for acquiring media and going for what you want in business and in life.IN THIS EPISODE YOU’LL LEARN:Why buying platform-dependent media is still worth the riskWays to convert traffic from a social media platform to your owned mediaA helpful framework to use when considering business opportunities&nbsp;An easier way for a people-pleaser to say noLINKS AND RESOURCES MENTIONED IN THIS EPISODE:EPIC ChallengeThe 7 Levels of ScaleOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

The 10-year business plan is a relic of the past—even a 3-year plan is too long. So is creating a business plan even worth the trouble?On today’s episode, host Roland Frasier answers that question with an unequivocal YES. You absolutely need a business plan—and for reasons you may not have thought of. A business plan done right can help you understand your business so much better, which will help you set goals wisely and achieve them on time. A good business plan is both interactive and dynamic, and it requires quarterly analysis, feedback, and modification in order to actually be effective. A good business plan can be used for recruiting, retention, value proposition, finding investors, getting capital, and so much more.Listen in for some expert advice on creating a business plan that sets you apart—and sets you up for success.&nbsp;IN THIS EPISODE YOU’LL LEARN:The best timeline for a business plan, how to break it down, and how often to review it&nbsp;Tips for using your business plan to create a unique value propositionWays to use your business plan as a sales, recruiting, and retention toolHow to use your business plan to attract future buyers when you’re ready to exitOUR PARTNERS:Get your company’s free Scalability ScoreJoin Roland’s next LIVE training on acquiring businesses.7 Steps to Scalable workbookGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Franchises can be a wonderful opportunity, but there are a few key things you need to know before you invest.On today’s episode, host Roland Frasier walks us through the pros and cons of investing in a franchise and lists helpful questions to ask before you take the leap. Then he lays out a step-by-step research checklist to help you pick the franchise that will work best for you. Some of his tips include: attending a trade show, interviewing both happy and unhappy franchisees, talking to competitors, checking out trends, analyzing franchise disclosure documents, and hiring an attorney.Bottom line: don’t invest in a franchise without listening to this episode first.&nbsp;IN THIS EPISODE YOU’LL LEARN:How much money you’ll need to invest in a franchise upfront&nbsp;What questions to ask a franchisor before you buyWhich (and how many) franchisees to interview (and what to ask them)&nbsp;What you need to know about franchise agreements&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Imagine the possibilities if you not only owned your company, but you owned all the companies your company outsources to.On today’s episode, host Roland Frasier sits down with TK Stratton, founder of Kinella Capital, to talk about his entrepreneurial journey. TK’s company buys multi-family properties, does value adds, and resells them. Previously, TK was outsourcing all the work on the properties to contractors. But he credits Roland for teaching him all the strategies he needed to know to acquire these companies instead—many of them for no money out of pocket. Now, everything is an inside job. And every expense on one of his properties becomes an investment in his own companies, which increases their value. Expenses turn into assets like magic.Listen in to hear how he works this magic and why he thinks anybody can do what he does.IN THIS EPISODE YOU’LL LEARN:How to get a bank to believe in you enough to lend you money&nbsp;How to convince a seller that a no-money-out-of-pocket deal is a win-winWhy TK doesn’t think any of us were meant to retireHow to take the emotion out of selling your companyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:email TK: tk@kinellacapital.com&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Could you use some freakishly effective marketing hacks that are easy to use and have been proven to work? We thought so.&nbsp;&nbsp;On today’s episode, host Roland Frasier shares 10 simple ways you can make more money on the products and services you’re selling just by making a few small tweaks. Want a sneak peek? Hack #2: friendly forms. “Friendly forms boost conversion,” Roland says. “Don’t ask for too much information. At the very beginning, keep your forms lean and simple, and watch your conversions go up.” And Hack #6: use UGC (user-generated content) photos to bump conversion. When you show photos of happy people using your product or service, it’s social proof. It helps other customers know, like, and trust you.&nbsp;Listen in for more details about these 2 hacks and 8 more.&nbsp;&nbsp;IN THIS EPISODE YOU’LL LEARN:How to leverage affiliated products and strategic partnerships to increase AOV&nbsp;Why Google outperformed Yahoo and how you can copy their methodWhich marketing strategy is particularly effective with abandoned cart recoveryHow to maintain consistency between the look/feel/messaging of your ad and landing page&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from&nbsp;Conversion FanaticsGet 3% cash back on your ad spend with&nbsp;AdCardGet my book,&nbsp;Zero Down, FREE&nbsp;Thanks so much for joining us this week. Want to subscribe to&nbsp;Business Lunch? Have some feedback you’d like to share? Connect with us on&nbsp;iTunes&nbsp;and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

You can’t always avoid a business breakup, but if you set things up right at the beginning, you can part on good terms.&nbsp;On today’s episode—“The Business Breakup Special”—co-hosts Roland Frasier and Ryan Deiss have a candid conversation about partnerships gone bad. They share two real-life examples that happened recently—one where they got broken up with and one where they did the breaking up. You can’t let the fear of failure keep you from partnering with other people, Roland says. “Things aren’t always going to work out, and that's okay. If you’re not trying and failing, then you’re not trying enough, and you’re definitely leaving a lot on the table.” Partnerships will get you farther faster—if you do it the right way.Listen in for some valuable dos and don’ts when it comes to teaming up with other people in business.IN THIS EPISODE YOU’LL LEARN:How to set up a path for a graceful exit from the very beginningWhat every written partnership agreement should include&nbsp;Productive ways to respond when someone breaks up with you (in business)&nbsp;How to maintain control over your intellectual property in a joint ventureLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Scalable.co&nbsp;(that’s CO, not COM)OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from&nbsp;Conversion FanaticsGet 3% cash back on your ad spend with&nbsp;AdCardGet my book,&nbsp;Zero Down, FREEThanks so much for joining us this week. Want to subscribe to&nbsp;Business Lunch? Have some feedback you’d like to share? Connect with us on&nbsp;iTunes&nbsp;and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

How could you leverage a pivot in your business to make more money, get yourself out of a challenge, or move toward a better opportunity?&nbsp;On today’s episode, host Roland Frasier shares 10 major pivots you might want to consider for your business in the near future. What are some different directions you could take your business that could be more profitable or achieve some other objective? Maybe you want to be more environmentally conscious or build a better culture. Maybe you want more sales, at the expense of profits, because you want to grow your business now and worry about revenue later. There are hundreds of reasons to pivot. Whatever yours is, Roland has a solution.&nbsp;&nbsp;Listen in as he shares 10 different ways to pivot your business and offers valuable tips on getting started in a new direction.&nbsp;IN THIS EPISODE YOU’LL LEARN:How acquiring a business or media can help you pull off a zoom-in pivot&nbsp;Why a change in Google’s search algorithm might necessitate a channel pivot&nbsp;How to figure out how your customers’ needs have changed and pivot accordinglyWhen, why, and how to run your business through a 10-pivot analysis&nbsp;&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from&nbsp;Conversion FanaticsGet 3% cash back on your ad spend with&nbsp;AdCardGet my book,&nbsp;Zero Down, FREE&nbsp;Thanks so much for joining us this week. Want to subscribe to&nbsp;Business Lunch? Have some feedback you’d like to share? Connect with us on&nbsp;iTunes&nbsp;and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

No cash out of pocket deals aren’t the same thing as no money down, and they can be win-win deals for both the buyer and seller.&nbsp;&nbsp;On today’s episode, host Roland Frasier talks about how to think like an&nbsp;EPIC&nbsp;investor. Some people think there’s always a loser when you do a deal, but Roland doesn’t agree. He has a philosophy of collaboration and what he calls a fairness zone. He believes it’s possible for both parties to walk away with a situation and a deal they’re happy with. In a no money down deal, the seller leaves the closing with nothing to show for it. With no cash out of pocket, they’re getting money; it just doesn’t come from your personal bank account. EPIC investing is all about ethical deals, creative solutions, and building wealth.&nbsp;Listen in as Roland shares his step-by-step process of acquiring a business with zero cash.&nbsp;IN THIS EPISODE YOU’LL LEARN:What the acronym EPIC stands for (and why)How to negotiate for what you want in an ethical way30 referral sources when you’re looking to acquireCreative alternatives to paying cash&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:EPIC Challenge&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from&nbsp;Conversion FanaticsGet 3% cash back on your ad spend with&nbsp;AdCardGer a free funnel audit from&nbsp;GrowrevGet my book,&nbsp;Zero Down, FREE&nbsp;Thanks so much for joining us this week. Want to subscribe to&nbsp;Business Lunch? Have some feedback you’d like to share? Connect with us on&nbsp;iTunes&nbsp;and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

When you put yourself out there online, the haters are going to find you. How do you keep them from getting under your skin?&nbsp;In today’s episode, host Roland Frasier shares honestly about some recent critical feedback he’s received on his paid ads online. If this were&nbsp;constructive&nbsp;criticism, that would be one thing. But some of it has been hateful and hurtful comments—about his intelligence, his motives, and even his facial features. There’s never success without criticism. Roland encourages you to understand that this hate has&nbsp;nothing&nbsp;to do with you and&nbsp;everything&nbsp;to do with the hater. They’re either angry or jealous or insecure or just having a really bad day. You can’t let them stop you from doing what you were put on earth to do.&nbsp;Listen in to get some helpful advice about dealing with hateful critics in a healthy way.&nbsp;IN THIS EPISODE YOU’LL LEARN:Mindset shifts that will give you much-needed perspective&nbsp;How to&nbsp;not&nbsp;take the hate personally when that’s all you know to do&nbsp;&nbsp;Creative (and funny) ways to deflect criticism and hateful comments3 things to always keep in the front of your mind&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from&nbsp;Conversion FanaticsGet 3% cash back on your ad spend with&nbsp;AdCardGet my book,&nbsp;Zero Down, FREE&nbsp;Thanks so much for joining us this week. Want to subscribe to&nbsp;Business Lunch? Have some feedback you’d like to share? Connect with us on&nbsp;iTunes&nbsp;and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

When you put yourself out there online, the haters are going to find you. How do you keep them from getting under your skin?&nbsp;In today’s episode, host Roland Frasier shares honestly about some recent critical feedback he’s received on his paid ads online. If this were&nbsp;constructive&nbsp;criticism, that would be one thing. But some of it has been hateful and hurtful comments—about his intelligence, his motives, and even his facial features. There’s never success without criticism. Roland encourages you to understand that this hate has&nbsp;nothing&nbsp;to do with you and&nbsp;everything&nbsp;to do with the hater. They’re either angry or jealous or insecure or just having a really bad day. You can’t let them stop you from doing what you were put on earth to do.&nbsp;Listen in to get some helpful advice about dealing with hateful critics in a healthy way.&nbsp;IN THIS EPISODE YOU’LL LEARN:Mindset shifts that will give you much-needed perspective&nbsp;How to&nbsp;not&nbsp;take the hate personally when that’s all you know to do&nbsp;&nbsp;Creative (and funny) ways to deflect criticism and hateful comments3 things to always keep in the front of your mind&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from&nbsp;Conversion FanaticsGet 3% cash back on your ad spend with&nbsp;AdCardGet my book,&nbsp;Zero Down, FREE&nbsp;Thanks so much for joining us this week. Want to subscribe to&nbsp;Business Lunch? Have some feedback you’d like to share? Connect with us on&nbsp;iTunes&nbsp;and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

You can’t build true wealth until you get out of the trap of giving away your time for money—no matter how much money it is.&nbsp;On today’s episode, Ed O’Keefe interviews Roland Frasier about one of Roland’s favorite topics—consulting for equity. He has even started a new business to help experts and consultants get out of that dollars-for-hours trap. As Roland sees it, there are a lot of ways you can be compensated for something. He explains those ways in five levels that build on each other. Based on years of experience, he knows that one of the absolute best ways to create massive amounts of wealth in a short period of time is utilizing your knowledge and expertise to gain equity in companies.&nbsp;Listen in as Roland walks through his journey of creating this path to wealth and invites us to follow the vision.&nbsp;IN THIS EPISODE YOU’LL LEARN:The 5 levels of compensation and how to work through them&nbsp;Which level most people tap out at and why&nbsp;Why&nbsp;not&nbsp;giving away advice for free actually makes you a better friendHow to do something&nbsp;once&nbsp;and get paid&nbsp;forever&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Consulting for Equity&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from&nbsp;Conversion FanaticsGet 3% cash back on your ad spend with&nbsp;AdCardGet my book,&nbsp;Zero Down, FREE&nbsp;Thanks so much for joining us this week. Want to subscribe to&nbsp;Business Lunch? Have some feedback you’d like to share? Connect with us on&nbsp;iTunes&nbsp;and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

“What is my company worth?” That’s a big question with a lot of answers.&nbsp;&nbsp;In today’s episode, host Roland Frasier walks us through a few different ways to value your company. Last time he checked, there were 432 different ways to do this. Don’t worry. He’s only going to share a handful—and he’ll tell you which one he thinks is easiest (and he uses most often). It can be overwhelming when you consider book value, market value, intangible assets, goodwill, and acronyms like IRR, SDE, EBITDA, and ROI. Thankfully, Roland is really great at breaking down difficult concepts in ways anyone can understand.&nbsp;Listen in as Roland shares a helpful overview of valuation in the M&amp;A world.&nbsp;IN THIS EPISODE YOU’LL LEARN:What IRR, SDE, and EBIDTA mean and why they matterHow to factor in goodwill and intangible assets when pricing your companyHow to use a comparable analysis when selling/buying a businessThe single easiest way to figure out what your company is worth&nbsp;&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from&nbsp;Conversion FanaticsGet 3% cash back on your ad spend with&nbsp;AdCardGet my book,&nbsp;Zero Down, FREE&nbsp;Thanks so much for joining us this week. Want to subscribe to&nbsp;Business Lunch? Have some feedback you’d like to share? Connect with us on&nbsp;iTunes&nbsp;and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Tactics and strategies are&nbsp;not&nbsp;the same thing, and only one of them is an effective long-term plan for getting your customer to where they want to go.&nbsp;In this episode, host Roland Frasier sits down with John Jantsch, Founder of&nbsp;Duct Tape Marketing&nbsp;and the author of the book by the same name.&nbsp;Duct Tape Marketing&nbsp;is one of those books Roland believes everybody should read. It’s in his all-time Top 5 and “fantastic.” John recently released a new book called&nbsp;The Ultimate Marketing Engine, and it’s filled with actual strategies (not tactics) for helping your customers along the Customer Success Track.“The ultimate marketing engine is a successful customer,” he says, “and I think that’s the point of view that we often lose.”Listen in to hear how John and his team take their customers through five stages on their way to lasting transformation.The Key Difference Between Strategies and TacticsJohn’s first book has met with fantastic success, and as he’s traveled the globe talking to businesses and entrepreneurs, he’s gotten a lot of feedback from larger organizations. “We want higher-level strategies,” they told him, and John delivered in his new book.&nbsp;He believes a lot of people are confused when it comes to the difference between tactics and strategies. Not that he blames them. Google “marketing strategies” and it’s a bunch of blog posts with 15&nbsp;tactics. People are often looking for the latest marketing hack, but the essence of strategy is a&nbsp;plan.&nbsp;Where do you want to go? Who can you bring value to? Who can you bring even&nbsp;more&nbsp;value to?&nbsp;“Our job really, if we want to simplify it,” John says, “is to take somebody who has a need from where they are to where they want to go.”A lot of marketers have a tendency to say, “I have this thing to sell. Here’s someone who said they’d buy it.” And that’s their marketing. But John and his team work hard to develop a Customer Success Track. They figure out where their customer is today—their characteristics, their struggles—and then plan out the tasks or milestones they need to achieve to get the result they want. It’s not about the next thing John can sell his customers, but what’s the next level of maturity for&nbsp;them?The Five Stages on the Customer Success TrackIn John’s marketing business, they have five stages they take their customers through. It’s like a value ladder, a roadmap. By building these stages and understanding what a business has to do to pass through each stage, John says they can “promise the rainbow.” They can promise, “Here’s where we’re going,” instead of just, “Here’s how we’re going to solve&nbsp;today’s&nbsp;problem.” Of course they still solve today’s problem, but it’s part of something bigger. When we solve x, we can do y. And so on and so on, stage after stage.Here are the 5 stages in order:Foundation (basic marketing stuff—leads, customers, etc.)Level Up (pour money into lead generation because you have a foundation now)Organize (consistently convert those leads profitably)Monthly recurring revenue (this should always be a goal, no matter your industry)Build a team (so you can ultimately scale)Of the five stages, team-building might be the biggest challenge for people. If you’re an entrepreneur who hates leading people, John says you either need to get someone who&nbsp;does&nbsp;want to lead people, or you need to go to work on yourself. You need to develop some self-awareness to realize&nbsp;you’re&nbsp;the problem. Know where your blindspots are and what your superpowers are. Then find and surround yourself with people who...

Would you like to get paid your normal rates but also an additional amount in equity?&nbsp;Today’s episode is a little bit different, because it’s taken from a coaching call Roland Frasier did with a Consulting for Equity Mastermind. The Mastermind is a group he started to help consultants get equity in the companies they’re working with while also getting paid their normal rate.&nbsp;&nbsp;Listen in as he walks someone through how they can get their normal consulting fee of $75k but also get an additional $125k in equity.&nbsp;Getting What You’re Worth&nbsp;He’s talking to someone who gets a $75k fee for six months of consulting. Time-wise, it’s less than a day a week for 6 months. 25 days of his time. That’s $3000/day on average.&nbsp;&nbsp;Roland thinks he should charge more for his consult. If it was in the neighborhood of $10k to $30k, that’s his discovery day. He suggests starting with $20k for a consult day. It’s probably not that big a deal in that world. For that $20k, can you deliver $200k of value in the plan you give them to execute? That’s the math Roland wants to take us through. What are the 10x benefits they can get from your consult?&nbsp;Possible benefits:&nbsp;to quantify the increase in customer retention&nbsp;to quantify the number of new customersto quantify how that impacts profits&nbsp;&nbsp;Give them transformative information that will say:on average, my clients have achieved these benefits&nbsp;they’ve aggregated $400Mthe average client sees a benefit of $1M or more.&nbsp;If he can do this, it’s very likely they’ll need him to come help them make those things happen. The more he shows them what the plan looks like and what the results will be, the more they’ll want him to be the one to do it for them. That’s the benefit of a discovery day.&nbsp;Getting Creative with Your Offers&nbsp;So, if the average benefit is $1M in profit, and it’s a $20M profit company, then arguing for 5% would be to take the full benefit, so you might argue for less than that, so there’s a benefit for them as well.&nbsp;If you’re offering a $1M benefit, you could charge $200k. Or, what if, instead of charging that, you offer a hybrid deal: your consulting for $75k and an additional $125 in stock in the company. So, $75k in cash and $125 in stock.&nbsp;This might give you ideas for ways to expand what you’re doing. Not everyone you meet as a client will need everything you’re able to do for them. The more leads we can turn into clients, the more profitable we’ll be in a DPL kind of performance in our efforts to generate customers.&nbsp;Be thinking about: what other types of consulting can I offer? You may have a business where you help companies improve retention and reduce churn, but they don’t all engage you initially for the $200k consulting. Maybe they love what you’re saying but can’t afford you right now. You don’t want to wait, so you can offer a less-intensive advisory capacity.&nbsp;Or Roland will put his money where his mouth is. What if he comes in on performance, and each time he gets them another $100k in performance, they give him 10%? Say: “I can get you $1M for free, and when I get you there, you give me $200k.” They have nothing to lose and everything to gain.&nbsp;There’s also transactional consulting. Are there things that are finite in their delivery that are a one-time occurrence and specific? On that transaction, you’ll get compensation that’s a percentage of what you get for them.&nbsp;The more services you have to offer in more situations, the more money you’re going to make.&nbsp;OUR...

SPVs are really good things, yet nobody’s talking about them. Why not?&nbsp;In today’s bite-size episode, host Roland Frasier makes the case for SPVs (Special Purpose Vehicles). A year or so ago, Roland was interviewing&nbsp;GaryVEE&nbsp;(Gary Vaynerchuk) and asked him, “What do you know now that you wish you had known when you first got started?”&nbsp;And Gary gave one of the best answers Roland has ever gotten. He said he could have saved himself tens of millions of dollars if he had known about SPVs when he was younger.&nbsp;Listen in to find out how you can use SPVs to your advantage in every business deal.&nbsp;Why You Should Use an SPV&nbsp;An SPV is a subsidiary company that is formed to undertake a specific business activity. For whatever reason, not a lot of people are talking about SPVs. They sometimes talk about forming companies to protect you from liabilities. We all know it’s good not to have a sole proprietorship or partnership where the owners have unlimited personal liability. But a lot of people don’t know about SPVs.&nbsp;In fact, if you go down to the place that forms companies, like the Secretary of State, and you say, “I need you to form an SPV for me,” they’ll look at you like you’re nuts. There&nbsp;is&nbsp;no SPV that you can form.&nbsp;SPV is the use to which you put the entity that you form.&nbsp;&nbsp;Roland is a big proponent of limited liability entities. With an SPV, you’re using a limited liability entity for the specific purpose of what you’re doing. You’re acquiring a company, doing a consulting deal, or going into a new territory. That can be a good time to use an SPV. It just protects you, your personal assets, and your business assets from any liability that comes out of the deal.&nbsp;Some Examples of When to Use an SPV&nbsp;When Roland is looking to do any kind of deal, he does a limited liability entity for that deal. The fact that he’s using it for this special occasion, this transaction, that makes it an SPV. It’s really just a fancy set of words attorneys use to say “this company, this corporation, this LLC is going to be used to do this one thing.” That one thing might be broad or very specific.&nbsp;&nbsp;Let’s say you’re acquiring a company. You form an SPV to acquire the assets of the company. As long as you’re paying the fair market value, then generally you’re not liable for the debts of the company you’re buying them from. This is assuming there’s not a direct lien against the asset. Then you won’t have successor liability.&nbsp;Another situation would be that you’re using an SPV to acquire something, and it’s going to have seller financing or some kind of debt. Instead of you personally taking on the debt, the SPV will take on the debt. You won’t lose your house or have them garnish your wages or lose your investments or other assets to satisfy a claim.&nbsp;As far as&nbsp;when&nbsp;you should do this, it makes sense whenever you’re doing anything that potentially creates business or personal liability exposure for you. It’s really just a good habit every time you do a deal. You might have a holding company that owns several SPVs, but you really want to separate one for each new deal or partnership.&nbsp;How much does it cost? Just the cost to form an entity—maybe $1k to $2k. There’s a company called Prime Corporate Services that does it here in the U.S.&nbsp;&nbsp;Take it from Roland and GaryVee and get an SPV formed whenever you’re doing a deal.&nbsp;LINKS AND RESOURCES:secstates.com<a...

There’s a new version of entrepreneurship out there that’s gaining steam and is going to change the way we do business over the next few years.&nbsp;In today’s episode, host Roland Frasier chats with Tom Shipley, President and Co-Founder of Foundry. Much like Roland, Tom is a serial entrepreneur who prefers to stay off the org charts. In the past, Tom has always been the entrepreneurial&nbsp;operator, building a number of 8-figure businesses and developing brands that have become household names. But, over the past couple years, Roland has helped open his mind to the concept of being an entrepreneurial&nbsp;investor, and that has changed everything.&nbsp;Listen in as these two brilliant minds discuss all things entrepreneurship, aggregation, and asset classes.&nbsp;Different Types of Entrepreneurship&nbsp;Obviously, entrepreneurship isn’t one-size-fits-all. But there are common/traditional ways of being an entrepreneur, and then there are people like Roland who are pioneering new entrepreneurial territory.&nbsp;&nbsp;Traditionally, you get into one business where you follow that and try to create a liquidity event or dynastic wealth. Then there’s serial entrepreneurship, where you’re doing this over and over again. Then there’s this new version of entrepreneurship which Roland is an evangelist for—the entrepreneurial investor. An entrepreneurial investor doesn’t have to control, operate, and manage everything on their own. They just make their money and move on. That’s the beauty of it—and the opportunity to create exponential wealth.&nbsp;Tom sees Roland playing both of these roles—entrepreneurial operator and investor—in tandem and doing it remarkably well. (Roland jokingly suggests the term “acqui-preneur. We’ll see if it gains traction.) As Tom has moved into the entrepreneurial investor space, it’s been an incredible transition for him. He sees the way Roland has been able to impact thousands of entrepreneurs’ lives and change the game. And he wants that for himself.&nbsp;The Deal that (Thankfully) Never Happened&nbsp;Once upon a time, Roland and Tom had an equity deal that didn’t work out, and it didn’t work out in the very best way. Tom and his partner were working toward selling their business. Roland happened to be offering his EPIC challenge around that same time. Tom watched the challenge and started changing how he did things. He started focusing on what impact the sale of the business could have. And he asked the big question: what’s next?&nbsp;As they were trying to identify a big opportunity, he looked into aggregating platforms, something he loves to do. There’s acquisition, but he really loves aggregating platforms. They decided to do a small aggregation play in e-commerce, then flipped to Amazon. There were only five players in the space back then, so it was difficult to get funding to acquire an Amazon business. It was considered risky, because you don’t control the marketplace, but brilliant because it was so cutting-edge.&nbsp;&nbsp;Tom knew institutional funding would eventually become available, so they decided to pivot. Tom spent a day with Roland talking through ideas. What will this look like? What needs to happen? How can we scale this?&nbsp;He made seven calls to private equity firms and talked about the idea. Without a Power Point or a business plan, he got six offers out of seven meetings. They’d go out and buy Amazon businesses, build them to a 2-6 multiple, and pull them together as an aggregator. When you do that, you can have a multiple of up to 20, and that’s really the play.&nbsp;They fleshed out a business model and assembled a team. The private equity traditional structure tries to pigeonhole you, but Tom and his partners didn’t follow that. They created their own

When you’re doing a merger or acquisition, should you acquire&nbsp;equity&nbsp;or&nbsp;assets? And what’s the difference exactly?&nbsp;In today’s snackable episode, host Roland Frasier breaks down the key differences between acquiring assets and acquiring equity, as well as the advantages and disadvantages to both. If you’ve ever been confused about how you should buy a company, you’re not alone.&nbsp;Listen in as Roland quickly and succinctly shares everything you need to know about equity vs. assets.&nbsp;You Have Options&nbsp;Many people don’t realize they have options when they’re looking to acquire a business. They think it’s like the stock market, where you buy shares of ownership—equity—in companies. But when you’re talking about buying private companies—or doing mergers and acquisitions—you can acquire&nbsp;assets&nbsp;instead.&nbsp;When you’re buying assets, you’re buying the physical components (equipment, computers, office chairs) and intangible components (URLs, logos, digital assets, software code, copyrights/patents) that allow the company to be in business. You could buy the whole company that owns all these things or just buy these things directly.&nbsp;&nbsp;With Equity Comes Liability&nbsp;Let’s say you’re going to acquire a controlling interest in a company (51% or more of the voting stock). You may want to think about avoiding potential liability. The&nbsp;equity&nbsp;carries with it whatever liabilities already exist in the company. You get all the assets the company owns, but if there are claims against the company, or debt, that will come with ownership of the equity. Even if the claim/debt is contingent.&nbsp;&nbsp;Maybe there’s a lawsuit against the company that hasn’t been resolved. Maybe there’s a worker’s comp claim. Or a copyright infringement. Or a sexual harassment case. Or a disability claim. All of these things could be out there lurking. And we just don’t know about them.&nbsp;How can you acquire a company and feel safe that you’re not also acquiring all these liabilities? Lawyers and business people have come up with a way: purchasing the&nbsp;assets&nbsp;instead of the&nbsp;equity. Equity represents ownership evidence in a company and all of its underlying assets. Assets are just the physical/intangible things the company owns. When you acquire equity, all the claims come with it. That’s kind of a downside.&nbsp;&nbsp;Other Things to Consider&nbsp;There are also some tax consequences to think about. When you’re acquiring assets, you’re generally allowed to depreciate those assets, for tax purposes, over time. With equity, you’re not allowed to do that.&nbsp;&nbsp;If you’re a seller, selling the assets might create two tax events for you, or it might prevent you from receiving certain beneficial tax treatment that you would have gotten from the sale of stock. Roland recommends hiring a business attorney to handle all of this. At the very least, someone who is a tax professional. Have them look over the deal for you.&nbsp;What types of assets should you buy? Just buy the ones you need. A good strategy for reducing the purchase price of the company you’re acquiring is to ask: are there assets owned by the company that we don’t need? This is called a carve-out. When you want to acquire a company, but you don’t need/want all their assets, carve out what you don’t want. It will save you money.&nbsp;Those are the primary advantages/disadvantages of assets vs. equity. Most of the merger/acquisition deals you’ll do will be asset deals, not equity deals.&nbsp;&nbsp;OUR PARTNERS:<a...

When you’ve taken your business through all 7 Levels of Scale, it’s time to live your very best Level 7 life.&nbsp;In previous episodes, co-hosts Roland Frasier and Ryan Deiss walked us through the first 6 levels of their proven and powerful framework,&nbsp;The 7 Levels of Scale. In today’s episode, they’re discussing Level 7, Hit Your Number. This concept is near and dear to their hearts, so much so that they created a whole company, a whole book, a whole&nbsp;movement&nbsp;around these 7 Levels of Scale. And Level 7? Is the absolute most fun of all.&nbsp;First make sure you’re all caught up on Levels 1-6:&nbsp;Level #1: Sell and serve 10 customers.Level #2: Build a growth flywheel.Level #3: Build an upgraded scalable operating system.Level #4: Double your take-home pay.Level #5: Build your advisory board.Level #6: Complete an acquisition for expansion.Level #7: Hit your number.&nbsp;&nbsp;&nbsp;Then listen in to hear all about the fun, freedom, and opportunities that await you in Level 7.&nbsp;What Is Your Number?&nbsp;When Roland and Ryan are talking to new clients about the 7 Levels of Scale, one of the pre-steps is to have them answer this question:&nbsp;What is your number?&nbsp;There are actually two numbers at play here. First, you’ve got your&nbsp;personal&nbsp;number. What number do I need to hit to feel like I’ve “made it?” Then there’s the number for your business. Your personal number for your desired ultimate wealth is completely different from what you’re likely to get this business to do. It’s important to have an understanding of both.&nbsp;For the context of the 7 levels, what’s that number for your business where you’ve maxed it out to its optimal level?&nbsp;Breaking Your Business Number Into 3 Numbers&nbsp;Roland and Ryan have their clients think in terms of three-year planning cycles. Three years is a sweet spot—long enough to do something truly meaningful, but short enough to be somewhat predictable and tangible. Over the next three years, what do you want your numbers to be in each of these three key areas?&nbsp;Top line salesBottom line profitEnterprise value&nbsp;All of those numbers are very figure-out-able, and Roland and Ryan expertly walk clients through each one. Obviously, that third number is a function of the other two. They call it going top to bottom. If you can take today’s top line revenue, and in three years from now, that’s actually your&nbsp;profit, then your company’s value can go through the roof.&nbsp;3 Levels of Impact&nbsp;After you figure out what you want your top line sales, bottom line profit, and enterprise value to be after three years, the next area you’ll look at is&nbsp;impact. What impact do you want your business to have on your personal life? On the lives of your family and inner circle? And on the world at large? You can divide it into 3 spheres of impact:meusthem&nbsp;As you think through each sphere, get really specific about what you want. Do you want to send your kids to college debt-free? Do you want to buy a house for a parent? Do you want an annual European vacation with your partner? Do you want to write a check to a charity for a million dollars?&nbsp;As far as your impact on the world at large, this idea is front and center in the world right now. Companies are being asked to take a stand socially for what’s right. There’s a whole movement called ESG...

When you’ve found a business you want to acquire, how do you get in touch with the owner to get the ball rolling?&nbsp;In this week’s snackable episode, host Roland Frasier shares 10 simple ways to contact the owner of a business you’re interested in buying. Whether you want to acquire it outright or cut a deal for consulting for equity or do a strategic alliance or a joint venture, you have to get to the decision maker. You need to talk to the owner. And to talk to them, you need to find them. Good news: the odds are in your favor. If one or two of these tips don’t work out, you’ve got eight more options. Be sure to check out all the links at the end.&nbsp;Listen in for some quick and brilliant solutions to getting access to the owner of a company you want to buy.&nbsp;#1: Look up the number of the company and call.&nbsp;This is the most obvious and easiest way. If you have a company already identified, then just look up the phone number, call them, and say to the person who answers the phone. “Who is the owner of this company? May I speak to her or him?” No research necessary.&nbsp;#2: Go to&nbsp;secstates.com.&nbsp;&nbsp;This website is basically a collection of the U.S. Secretaries of State for each of the 50 states. That’s the government office where you file to form a corporation. Click on the Secretary of State site for your state. Type in the name of the company you’re trying to find out the information for. This is updated every year, and the filing also includes the address. That’s a really good way to get the home address of a director. Sending an actual physical letter can be really effective.&nbsp;&nbsp;#3: In the UK, you can go to&nbsp;Companies House.&nbsp;&nbsp;There are similar agencies in the Canadian provinces and Australia as well. You’re basically just going to where the company is formed and looking up the official government filings in respect to it.&nbsp;#4: Check out&nbsp;zoominfo.com.&nbsp;&nbsp;Zoom Info has a lot of information on companies all over the world.&nbsp;#5: Just go to the company’s website.&nbsp;&nbsp;Most business websites have information about the owners on the About Us page. If you can’t find it there, try the Contact Us page. Or the Meet Our Team page.&nbsp;&nbsp;&nbsp;#6: Do a “Who Is?” lookup.&nbsp;If you’re having a really hard time, you can go do a “Who Is?” lookup or a reverse “Who Is?” lookup to see who is registered as the owner of the URL of the website of the company you’re looking at. That information is public.&nbsp;#7: Look up the Terms of Service.&nbsp;If you go to the bottom of the website, there’s a Terms of Service page. Click on that, and it will very often list the person or company that owns the site. The owner’s email might even be there. You can look at the privacy terms as well.&nbsp;#8: Go to&nbsp;dnb.com&nbsp;or&nbsp;hoovers.com.&nbsp;&nbsp;This is a paid service where you can...

When it comes to growing and scaling your business, the 7 Levels of Scale give you everything you need to know and do—and in the exact order you need to do it.&nbsp;In previous episodes, co-hosts Roland Frasier and Ryan Deiss have walked through levels 1-5 of their proven and powerful framework,&nbsp;The 7 Levels of Scale. In today’s episode, they’re discussing Level 6, Complete an Acquisition for Expansion. This level is one of Roland’s favorites. He’s acquired over 1000 businesses over the course of his career and has been in the trenches of acquisition more than anyone else Ryan has ever met.&nbsp;Before you listen, make sure you’re all caught up on Levels 1-5. Here are all 7 in their very important, non-negotiable order:&nbsp;Level #1: Sell and serve 10 customers.Level #2: Build a growth flywheel.Level #3: Build an upgraded scalable operating system.Level #4: Double your take-home pay.Level #5: Build your advisory board.&nbsp;Level #6: Complete an acquisition for expansion.&nbsp;Level #7: Hit your number.&nbsp;Once you’re caught up, listen in for everything you need to know about Completing an Acquisition for Expansion.&nbsp;The Data Supports Acquisition for Growth&nbsp;If this idea of acquiring businesses and assets is something that interests you, Roland has done multiple podcast episodes on the topic. He’s up to 220 ways to acquire a business. There’s no limit, and he’s constantly adding to the list. Every other month, he runs&nbsp;a 5-day EPIC challenge&nbsp;helping people acquire businesses.&nbsp;Clients often ask Roland and Ryan:&nbsp;I could see acquiring a business to get into business, but why is it a level in this 7 levels of scale? Why is acquisition of another business a critical step to scaling a business you already have?&nbsp;&nbsp;Roland is quick to tell them that it’s not just his belief. The data supports it. Mergers and acquisitions have been proven to be one of the fastest ways to grow a company consistently. They absolutely need to be a part of your growth strategy. It makes sense. If you want to double the size of your business literally overnight, the simplest thing to do is acquire another business of the same size.&nbsp;&nbsp;Practical Reasons to Acquire a Business&nbsp;Why do people want to grow their business? Some might say:&nbsp;I want to grow to achieve my goals.&nbsp;Okay, what can help you make that happen? Most of us know about a horizontal acquisition, acquiring our competitors. If you acquire a competitor, you’ve decreased your competition and increased your market share. It could be a replacement product or substitute or the same product but to a different audience.&nbsp;Maybe you want to acquire to solve a challenge you face, which is currently constraining your growth. A common one is:&nbsp;I need more customers, so I need more leads.&nbsp;You could buy the customers directly by buying the competitor, or you could acquire the media that already exists, where somebody has already aggregated the eyeballs of your ideal client.&nbsp;Ryan asks a great question:&nbsp;Why would we, who own DigitalMarketer, need to acquire media?&nbsp;Because everyone needs more leads, and it’s only smart to get them for the best deal possible. DM looks everywhere for leads—across channels and platforms, organic vs. paid. One of the richest veins of customers is finding someone who’s already gathered...

When you’re looking to acquire businesses, you can go vertical or horizontal, or you can even acquire intellectual property. Everything’s for sale if you know where to look.&nbsp;In this week’s snackable episode, host Roland Frasier talks about the differences between vertical and horizontal integrations and how both of those can be the ticket to higher profit margins. You can also acquire intellectual property in creative ways to help breathe new life into your company. Once you start making these unconventional acquisitions, the whole world is going to open up to you.&nbsp;Listen in as he shares some acquisition ideas that have worked well for him.&nbsp;&nbsp;Vertical and Horizontal Integration&nbsp;How can I get a higher profit margin? How can I make more profit off the customer relationship that I’ve got right now?&nbsp;These are great questions. The easiest way to do that is what business schools call vertical integration.&nbsp;A&nbsp;horizontal&nbsp;integration is for when you’re interested in acquiring more market share. You sell microphones, and you go out and acquire a company, a competitor, that also sells microphones. If they sell the same amount as you, you’ve just doubled your sales overnight.&nbsp;A&nbsp;vertical&nbsp;integration is going up your supply chain to acquire whoever is supplying you with a product or service you’re offering. You manufacture microphones by acquiring several components from other manufacturers that you assemble into microphones. So you do an acquisition of those parts manufacturers.&nbsp;During this pandemic, it’s been really difficult to get supplies. There are over 100 container ships backed up in the LA/Long Beach port area. Millions of dollars’ worth of supplies are stuck. Maybe you could diversify the risk of your supply chain by acquiring some domestic manufacturers or suppliers of the products you want.&nbsp;That’s&nbsp;up&nbsp;the supply chain. You can also go&nbsp;down&nbsp;the distribution chain. If you’re not selling directly to the consumer, then any company between you and your consumer is one you could acquire. What if you acquired a website that’s selling your microphones? Or you acquired a music store that’s selling your microphones? Owning your distribution chain will increase your profits.&nbsp;What About Services?&nbsp;What if you don’t have a physical product? What if you sell an intellectual product like a course? It gets more complicated when you think of a service. Maybe you have affiliates or you’re paying affiliate or referral fees. You can acquire your affiliates.&nbsp;Let’s say you have a digital marketing agency. There’s a decent chance that you are outsourcing some of the services you provide. Most of the time, there’s either outsourced SEO or content or media buying. Maybe you buy the ads agency that’s doing your Facebook or YouTube ads.&nbsp;&nbsp;How to Smooth Out Erratic Income&nbsp;Maybe you sell ice cream, and winter is slow. Or you sell pool toys or sleds or skis or some other product people use seasonally. If you want to smooth out the peaks and valleys in your revenue, how could you acquire something people are paying for on a recurring basis? This can be either MRR (monthly recurring revenue) or ARR (annual recurring revenue). What can you sell that people need to replace on a recurring basis?&nbsp;What about a flower subscription? Or a beauty product someone uses regularly and will run out of? How can you recurrify the things you offer right now? Or what other consumable products or services could you acquire that people want on a monthly basis?&nbsp;Acquiring Intellectual Property&nbsp;Intellectual...

When it comes to growing and scaling your business, the 7 Levels of Scale give you everything you need to know and do—and in the exact order you need to do it.&nbsp;In previous episodes, co-hosts Roland Frasier and Ryan Deiss have walked through levels 1-4 of their proven and powerful framework,&nbsp;The 7 Levels of Scale. In today’s episode, they’re unpacking Level 5, Build Your Board. This board of advisors is a carefully curated group of people who will help guide you in the direction you want to go with your business.&nbsp;The sequence of these levels is crucial here. The framework only works in this order:&nbsp;&nbsp;Level #1: Sell and serve 10 customers.Level #2: Build a growth flywheel.Level #3: Build an upgraded scalable operating system.Level #4: Double your take-home pay.&nbsp;Level #5: Build your advisory board.&nbsp;Level #6: Complete an acquisition for expansion.Level #7: Hit your number.&nbsp;So catch up on episodes if you need to, then listen in for everything you need to know about Building Your Board.&nbsp;Two Kinds of Boards&nbsp;When you have a corporation, legally, there are different levels of people who have a role in the company. The first level is the owners, the shareholders. They elect the Board of Directors. The Board of Directors is responsible for creating the strategic vision of the company. Then, to execute the vision, they elect officers like CEO and President.&nbsp;&nbsp;Roland and Ryan are talking about a different kind of board: a Board of Advisors. This board of people will give you guidance toward moving in a direction you want to go. The biggest distinction between the Board of Directors and the Board of Advisors is this: The Board of Directors is really there to advocate for the shareholder, to make sure everything at the company is happening like it should. That may or may not include&nbsp;you. The Board of Advisors, on the other hand, is primarily there to support&nbsp;you.&nbsp;&nbsp;The nice thing about a Board of Advisors is that you can have as many as you want, helping in all the areas you need help in, and they don’t get to control anything. They’re truly just giving you advice.&nbsp;&nbsp;Who Should Be on This Board?&nbsp;&nbsp;Broadly speaking, your Board of Advisors should be made up of two types of people: mentors and peers. Mentors are the people who have been where you want to go. Obviously, they’re a critical aspect. They’ll help you with your endgame and close skills gaps, broaden your network, and hold you accountable.&nbsp;You also need peers. A mistake a lot of people make is filling their Board with only mentors. You need peers who are also in the trenches, but maybe in slightly different areas. These peers will help you through some bottlenecks, call you on your shiny object syndrome, commiserate on losses, and also help you celebrate some wins.&nbsp;&nbsp;After mentors and peers, there are two more categories you might consider. The first is strategics, people you aspire to do business with, people who are a connection to a business you want to get, people with a big network you want to tap into. Can you get someone on the board that’s part of a business you want as a strategic business partner? It doesn’t hurt to get to know those people upfront, sooner rather than later. These could be people with a financial or legal background, or a traditional retail background. Basically, anyone who knows things that will be valuable to you.&nbsp;Roland likes to add an optional category: celebrity. Celebrities can bring huge

When you’re looking to acquire, you don’t always have to buy a whole business. Sometimes you can just buy the part of the business you actually need.&nbsp;In today’s episode, host Roland Frasier walks us through some unconventional mergers and acquisitions, different ways to buy parts of companies instead of the whole thing. Maybe you just want to buy someone’s media, their list of consumers. Maybe you buy a podcast or Facebook group. Maybe you buy a company’s sales team or a certain product they sell that you’d like to add to your offerings. The possibilities are virtually endless.&nbsp;Listen in as Roland shares a whole list of great acquisition ideas based on his own extensive experience.&nbsp;&nbsp;Buy Media to Instantly Get More Ideal Customers&nbsp;If you’re looking for more leads, there’s no better way to get them than to acquire media from a business that has already aggregated the attention and eyeballs of your ideal customer. To identify this business, ask:&nbsp;Who’s already got the customers I want? Who’s already gone through the trouble and effort to get a bunch of them together?&nbsp;&nbsp;This could be a whole business, but it’s more likely to be something like a podcast. Maybe it’s an ecommerce podcast, and your ideal customer is an ecommerce customer. If you acquire it, you’ve got media access to a pool of customers you’d like to send to your other business.&nbsp;Roland buys a lot of Facebook groups. For his dog business, he buys specific types of breed owner groups, like a dachshund owner group or a German Shepherd owner group. For his real estate business, he’ll buy a Facebook group that already has a whole bunch of real estate agents in it. He’s looking for the exact aggregated lists of our ideal customers.&nbsp;&nbsp;In addition to podcasts and Facebook groups, you could acquire a YouTube channel, an existing business, a trade show, or websites that already rank in the Google search you’re interested in. It’s really easy to find media, and it’s really cool once you get it.&nbsp;&nbsp;Because now, especially with the death of the 3rd party cookie, the iOS 14 updates, and privacy rules and changes, it’s harder to get your word out to the exact targeted audience you want. If you already own the media (aka, the first party data or your list), you’re expanding your list by acquiring groups of your ideal customer that you can now market your message to. That’s a big benefit.&nbsp;Acquire a Team So You Don’t Have to Hire OneDid you know you can buy a company’s marketing team or sales team or whatever kind of team you need for your own business? It’s hard to start something from scratch. Let’s say you want to start an inside sales team, but you don’t have a salesforce. You’ve never been a salesperson, and you know nothing about how to find them, recruit them, vet them, qualify them, compensate them, but someone else has already done it. You can just acquire their team.&nbsp;When Roland was looking to launch software development, none of his people had ever done software development management. They hadn’t found employees or qualified them. They didn’t know how to monitor their work, speed, or effectiveness. Rather than start a software dev team from scratch, Roland found a company he was already paying for their software product and acquired their software dev team.&nbsp;&nbsp;This is often called an acqui-hire. Whatever you need, that team has already been formed somewhere and you might be able to go out, identify, and hire them. Does someone already in your network—that you’re already working with—have a team you could acquire? This is really a great strategy.&nbsp;You might also want to be thinking about resources. Roland’s business runs big events, and they’ve got thousands...

One of the absolute best ways to create massive amounts of wealth in a short period of time is utilizing your knowledge and expertise to gain equity in companies.&nbsp;In today’s episode, we switch things up a little bit. Host Roland Frasier becomes the interviewee, while Ed O’Keefe sits in the interviewer’s chair. Ed is an absolute legend in the internet marketing space and has helped transform countless businesses and industries. One of Roland’s favorite topics, consulting for equity, has quickly become one of Ed’s as well. The two sit down to explore Roland’s journey through creating this path to wealth and lay out a vision for others who want to go down that path too.&nbsp;Listen in to see if consulting for equity is something you might be qualified to do.&nbsp;The 5 Levels of Compensation&nbsp;As Roland sees it, there are a lot of ways you can be compensated for something. He explains them in levels that build on each other.&nbsp;Level #1: Give free advice.&nbsp;People ask us questions, want our expertise, and because we’re good humans and want to help people, we share. Yes, you should share, but where do you draw the line so you’re not spending all of your time giving things away for free? There has to be a point at which you say, I’m willing to share, but in the context of a short exchange.&nbsp;&nbsp;Level #2: Turn that knowledge into an actual, compensable skill.&nbsp;Roland did that for years as an attorney. But even if you can bill, say, $1000/hour and bill 2000 hours a year, you’re only making $2 million. That’s where you're capped out. Roland calls this the Dancing Bear. As long as you dance, people throw money, but the minute you stop, no money. That’s the dollars-for hours-trap.&nbsp;&nbsp;Level #3: Charge a flat fee.&nbsp;Maybe you could charge $1000 for something that doesn’t take you long to do. You’re making more than you would with an hourly rate, but you’re still really limited.&nbsp;Level #4: Revenue share.&nbsp;Someone has a project you’re going to consult on. You’ll talk about it together, and you’ll make it happen for them. They know you’ll create a continuing value for them through that thing. Anything that comes through that effort you’ve made to create that intellectual property asset you own, you’re effectively licensing it to them and receiving some of the revenue from it.&nbsp;Level #5: Consulting for equity.&nbsp;Over the years, Roland has helped people build a brand, then watched them sell their businesses over and over for multiples of what he received. Any time you’re a consultant, the rev share goes away at some point or doesn’t pan out like you thought. Or maybe it’s a campaign that only lasts for a year. How can you get compensated on a continuing basis for things you did? You become a part of the whole company. You get a piece of equity/ownership in the company in exchange for your knowledge and expertise. He started saying: “I’ll help you with this problem or challenge, but if I do, I want some ownership in the company.” And now he does that to scale.&nbsp;Filtering Out People Who Aren’t Ready to Invest&nbsp;When you help people for free, free has no value. People don’t have skin in the game, so they’re less likely to take action on the things you help them with. Roland had a friend who he had given free advice to over the years and nothing had changed. The friend called again recently and asked what he should do, and Roland said, “You need to hire me. If you don’t, you won’t take action.” With love, the best thing he can do is have them invest in themselves. This friend paid $25k for four hours on Roland’s couch.&nbsp;&nbsp;Sometimes you offer free advice in the hopes that it will lead to a...

There are a number of trend-based marketing opportunities you can leverage to achieve profit breakthroughs in 2022.&nbsp;In today’s episode, host Roland Frasier shares 5 more business trends you’ll want to know about, and stay on top of, in the coming year. In Part 1, he talked about:&nbsp;ESGDEIThe Great ResignationSupply reallocationAI&nbsp;Listen in for trends #6 through #10 as well as practical, actionable steps to help you take advantage of them starting today.&nbsp;Trend #6: Web 3.0&nbsp;This one is huge. Roland believes it’s the most important, most long-lasting, and will have the biggest impact because it will replace a lot of giant incumbent tech companies. You need to have an awareness of Web 3.0, what it is, how you’ll be affected by it, and how to take advantage of it. In simplest terms, Web 3.0 is basically block chain technology.&nbsp;&nbsp;Here’s the cool thing. What it really is going to do (and is doing) is democratize the ability of any creator to own their audience. The challenge in the past has been that, if you’re on Facebook and create a giant group, and Facebook decides they don’t like you, you lose it all. There’s no due process. It’s not fair.&nbsp;Imagine instead that all of your audiences are completely portable. You aren’t relying on a social media platform. You get exposed to an audience on a platform, get booted, and get to bring your audience with you. Web 3.0 says, that when you work hard to build an audience, you get to keep the loyalty of that audience and take it wherever you want.&nbsp;&nbsp;This will be game-changing. Opportunities will pop up that will become alternatives to social media platforms. Hopefully it will force incumbents to be better. Take any chance you get to participate and invest in Web 3.0 companies. Get your content out there in some of these places too. Help other people understand NFTs and Web 3.0.&nbsp;Also, just generally across the block chain, look for opportunities to get involved with businesses and products coming out of it.&nbsp;Trend #7: Authenticity&nbsp;This is an opportunity to help companies understand that their audiences want to know the truth. They don’t want fake photoshopped things. They want real people telling them how things really are. The heavy-produced photo shoots don’t convert as well as simple iPhone videos. People are looking for ways to recapture “real.”&nbsp;What are the opportunities there? First, become someone who’s authentic and real. Test authenticity against whatever you had out there before. How can we be more real, more connected and communicative with our audience? How can you help other companies do that? How can you facilitate migration to authenticity? How can you coach those companies and create services and opportunities?&nbsp;&nbsp;Social purpose goes hand in hand with this. Be authentic in supporting some social good out in the world.&nbsp;&nbsp;Trend #8: Coopetition, Integration, and Strategic Partnerships&nbsp;This is where companies are competing with each other and also cooperating in their competition. Coopetition is a big buzzword right now, but it’s hard for direct competitors to cooperate with each other, so Roland isn’t sure how successful it’s going to be. Facilitating coopetition could be an opportunity for you, a way to make a name for yourself in a blue ocean field.&nbsp;We’ll definitely see more integrations, brands partnering with each other to release new products. Brands are able to create brand awareness with other brands’ audiences, helping their audience connect with a whole new brand with your endorsement.&nbsp;&nbsp;Ask:&nbsp;Who are the brands I would like...

When it comes to acquiring businesses, the best (and most fun) way to do it is to think outside the box.&nbsp;On today’s episode, host Roland Frasier sits down with Joey Gilkey, Founder and CEO of&nbsp;Sales Driven Agency, a company that builds sales operations specifically for digital marketing agencies. Historically, marketing agencies are creative strategists, Joey says, not sales people. They’ve never built a sales operation or hired salespeople successfully. The agency space is unique in that they don’t have the same kind of margins as other companies and need to operate differently. They need the kind of help Joey has to offer.&nbsp;&nbsp;There’s more to Joey than what he’s doing now. He says he picked this niche because he has a grander plan than just helping agencies with sales. His big plan involves acquiring businesses in some pretty creative ways.&nbsp;Listen in and be inspired.&nbsp;The Bigger Plan&nbsp;Joey has been in the agency space for a decade. He knows agencies super well. He even has a mastermind for 7- and 8-figure agencies. He knows how to grow revenue. He can add 7 figures to an agency by building out a sales operation, but there are areas where he can’t help—operations and fulfillment, for example. That’s his next problem to solve. He personally doesn’t have that background, but he can buy a company that does.&nbsp;His bigger picture is to become a super company for agencies. He wants to do it all—sales operations, fulfillment, sourcing fractional accounting that serves agencies, etc. He’s acquiring for growth.&nbsp;&nbsp;Someone else has put in the hard work of building an audience and trust, and they don’t know how to use/monetize it. Joey has plenty of offers. He would love to cut a deal and work something out, where they either drive their people to his offer or he just takes it over completely.&nbsp;The Offer In the Works&nbsp;He’s done a lot of creative deal structuring. For example, he once bought a Facebook group from someone. Talk about an innovative way to acquire someone’s work and audience. How did he structure the deal? He offered them 10% of everything he makes from people in the group.&nbsp;He’s under contract right now with a company that does fulfillment and operations. They serve the same clients he does, but they have a bigger list. They’ve been working together so well that he thought to himself: instead of making a referral fee, why not own the company I refer people to?&nbsp;He threw out a simple offer to get the ball rolling ($3.9 million), and they came back with $4.2 million. He said it wasn’t worth that and got creative. He offered a 10-year seller finance, 10% down payment, 5-year balloon, 4% interest, at a $4.5 million valuation with a 6-month deferred down payment. They said it was too complex, and they went back to his original offer but kept some commissions. They made a few other compromises and had a deal.&nbsp;Moral of the story? Get creative and get it done.&nbsp;RESOURCES:salesdrivenagency.com&nbsp;OUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from&nbsp;Conversion FanaticsGet 3% cash back on your ad spend with&nbsp;<a href="https://www.funneldash.com/adcard" rel="noopener noreferrer"...

There are a number of trend-based marketing strategies you can implement to achieve profit breakthroughs in 2022.&nbsp;In today’s episode, host Roland Frasier gives us the inside scoop on a lot of cool things going on right now in the business world. He walks us through the first five today and will share the rest in an upcoming episode.&nbsp;&nbsp;Listen in if you want to stay on top of both what’s happening now and what’s coming down the pike.&nbsp;Trend #1: ESG&nbsp;This is one you hear a lot about in the investment banking world. ESG stands for Environmental, Social, and Governance. There’s a tremendous focus right now on sustainability and corporate responsibility to keep the environment healthy (E), doing social good (S), and building in protections against the companies doing bad things (G).&nbsp;There are a lot of funds right now set up to do ESG investing. The more focused we are on being sustainable, environmentally-conscious, and socially responsible, the more we’ll get business from these bigger companies focused on it. Consumers are demanding this too, so you’re winning on both sides.&nbsp;Ask yourself:&nbsp;what could I do in my business, or what business could I acquire to become more sustainable?&nbsp;Things like rethinking your supply chain, reducing your carbon footprint, and giving back environmentally.&nbsp;From a social perspective, what can I do to contribute?&nbsp;Give back to your local community or the world at large, or specific organizations like Black Lives Matter.&nbsp;Trend #2: DEI&nbsp;&nbsp;Yes, there are a lot of acronyms to keep track of. DEI stands for Diversity, Equity, and Inclusion.&nbsp;From a diversity (D) standpoint, when it comes to the people working with us—at all levels of the business—we should be diverse both racially and socio-economically.&nbsp;&nbsp;How can we get people of different genders, however they might identify, to get involved in the company so we can get different perspectives? How can we be friendly to the LGBTQ+ community? Not just people we’re selling to, but people in management, in executive positions, on the board. Studies have shown that diverse companies are more profitable, come up with more ideas, and are more innovative.&nbsp;The equity (E) part is how do we give people ownership and have stakeholders that are diverse? Stakeholders who will profit and be uplifted by their involvement and the things they contribute to the company.&nbsp;Inclusion (I) is very broad. How are we going to be aware of all these different interests out there, and how can we serve them? What opportunities do we have in the company to bring these diverse viewpoints in and how can we facilitate this? There’s a lot of money flowing to companies that are DEI-aware. This is a huge trend and theme in 2022, and will probably go for the rest of this decade.&nbsp;&nbsp;Trend #3: The Great Resignation&nbsp;There’s a whole flow of people, mostly young people, leaving their jobs saying, “I’m not happy with where I am. I’m not happy with the progress I’m making, with the prospects I have of getting to do something profitable and fulfilling and socially responsible.” People want to contribute to the world, feel good, and take care of themselves.&nbsp;The Great Resignation is creating real problems for businesses. The opportunity here to think about is: how do we serve all the people who are leaving the workforce and starting businesses for the first time? People want to be entrepreneurs and go into business for themselves.&nbsp;&nbsp;Starting a business is really hard, so you’re going to see people wanting to reenter the workforce, but in better jobs. We’ll need career counselors, headhunters, people to help...

What if you could use the same five-step formula that helps candidates win elections to win big at digital marketing?&nbsp;On today’s episode, host Roland Frasier sits down with Phillip Stutts, CEO of&nbsp;Win Big Media&nbsp;to talk about using data to grow your business. Phillip worked in political campaigns for years, using a systematic formula to elect candidates (1433 victories!). When he turned 40, his answer to the stereotypical midlife crisis was to start a business in a new-to-him industry.&nbsp;&nbsp;Five years ago, a business owner, a large landowner, came to him. He had hired a marketing agency and spent $50k on a marketing campaign and got&nbsp;one&nbsp;lead, not even a sale. After working with Phillip’s team, and spending just $5k, they got him over 700 leads, and he converted a bunch of them.&nbsp;Phillip realized that the same formula used in successful political campaigns could be used in companies’ marketing campaigns as well. They just needed to take 5 simple, important steps.&nbsp;Step 1: Know Your Customer’s Data (What They Care About)&nbsp;Phillip can’t count how many times a business owner has come to him and told me they spent so much money on marketing and produced no results and fired a marketer. It’s like a broken record. He always asks them:&nbsp;what did you know about your customer data before you built your brand?&nbsp;&nbsp;In politics, before he spends any of his candidate’s money, he has to make sure they know what the voter cares about. The voter doesn’t care about a 25-issue platform. You can do a survey, get some data in the field, and figure out the&nbsp;two&nbsp;main issues they care about, that would get them to vote for you.&nbsp;&nbsp;Phillip is obsessed with Step 1 and formed a partnership with a data and analytics company. Before you spend any money, he can tell you everything you need to know about your customer. The data is the most important thing. He won’t work with any client who isn’t willing to do a deep dive understanding of their customers. It’s just not worth it to him.&nbsp;&nbsp;His team started working with a title company that wanted to be #1. Their customer is the real estate agent, not the house buyer. Phillip’s team found that 61% of the realtors in their target market owned dogs. They started running campaign ads with dogs, and now they’re #1 in their region and #3 in the state. Realtors come into the title company to close on a house and say, “I saw your dog ads and loved them.” It’s all about making meaningful connections, because you know what they want.&nbsp;Step 2: Put Together a Strategic Plan&nbsp;Phillip says that Step 2 is where everybody screws up. Almost everyone is running a marketing campaign based on tactics. You have to put a strategic plan together that aligns the vision of the company with what the customer wants. You have to align your budget with where your customer actually is.&nbsp;Step 3: Build the Brand&nbsp;Building the brand is not Step 1 like a lot of people think. It’s a waste of time to build your brand haphazardly without first studying the data to figure out what your customer wants and putting together a strategic plan.&nbsp;Step 4: A/B Testing&nbsp;&nbsp;You’ve got to run test ads before you launch your campaign. You’ve got to compare at least two versions of something to see which one performs better. Successful political candidates run all kinds of test ads in all different versions. It’s the best way to get it right.&nbsp;Step 5: Launch Your Marketing Campaign&nbsp;Now that you’ve eliminated your risk in

The final steps to acquiring a company are very important. Do them well, and you’ll be the proud new owner of a business.&nbsp;This is the third and final episode of an invaluable series where Roland Frasier has been walking us through some important questions to ask when buying a business. All three episodes are important, but this one in particular will help you finish strong.&nbsp;Listen in, take notes, then go connect with Roland on social media (Instagram,&nbsp;TikTok,&nbsp;LinkedIn). He’d love to hear what you took away from these episodes and what you’d like to hear next on the podcast.&nbsp;&nbsp;Target Questions to Get the Data You Need&nbsp;In the previous episode, you were finding common touchpoints and building rapport with the owner of the business you want to acquire. You showed interest, asked questions, got them talking, so you could take notes to help you craft an offer.&nbsp;Once you’ve had that conversation, the next set of questions is more specific. Roland has a target data information sheet he fills out. You don’t need a financial statement to get these questions answered. Here are some of them:&nbsp;What is the top level sales?What is the profitability of the company?What are the assets and liabilities of the company?What kind of cash is in the company?What are the accounts receivable/payable?&nbsp;What is the long-term debt of the company?Does it own any real estate?What other assets does it have?Does it have inventory?How many employees do they have?What is the owner’s reason for selling?What will they do going forward?&nbsp;The reason you ask that last question is because you want them to get excited about life after business. Then you’ve built a common goal.&nbsp;&nbsp;How Do You Start the Research and Outreach Process?&nbsp;A lot of people believe businesses to acquire can be found through online and offline brokers of businesses. The truth is, those are really the worst deals. Here’s why. Think about when you list a house. You’re emotionally invested in it, so you typically think it’s worth more than it really is. When someone goes to a broker to sell their house or business, the broker will say, “What do you want for it?” They’ll either say, “I don’t know” or “I want x.” The broker has to think of how to keep the seller’s expectations reasonable&nbsp;and&nbsp;get the deal. There’s a compulsion to let someone list something for sale at a higher price than they can actually get for it. You’re fighting against a seller’s expectation. Plus they need to get enough to pay the broker. If you have someone who has received multiple offers they’ve turned down, that will be helpful for you, but you’re still going to pay the highest price the broker can get.&nbsp;&nbsp;Wouldn’t it be better if you could get off-market deals that aren’t listed? Or deals that were listed but the listing expired? They’ve gone through the “expectation curve” process and are much more reasonable in what they’ll accept. Keep in mind that 80% of businesses listed do not sell.&nbsp;Roland recommends finding businesses organically. You’re probably not going to find businesses by running an ad. Most of this happens through word of mouth and networking. The more you meet people and tell them what you’re doing and what you’re looking for, the more likely it is that you’ll meet someone who knows someone who can refer you to...

Over the next few podcast episodes, we’ll walk through the 7 Levels of Scale—everything you need to know to grow and scale your business. Today is about MONEY—doubling your take-home pay.   Co-hosts Roland Frasier and Ryan Deiss have developed a powerful and proven framework for scaling your business. It’s been a long labor of love. They had all the pieces, but they needed to tie it together in a simplified way that was transferable and repeatable. And they made it happen.   Here are the 7 Levels of Scale:   Level #1: Sell and serve 10 customers. Level #2: Build a growth flywheel. Level #3: Build an upgraded scalable operating system.   Level #4: Double your take-home pay.   Level #5: Build your board. Level #6: Complete an acquisition for expansion. Level #7: Hit your number.   They covered Levels 1 and 2 in Part 1 and Level 3 in part 2. Today is all about Level 4. Listen in for some actionable strategies to double your take-home pay (AFTER you’ve hit levels 1-3).   Scared Money Doesn’t Scale   People hear “double your take-home pay” and think, “If I do that, I’ll go broke and not have enough money to grow. Shouldn’t I be putting that money back into my company?”   Ryan says there are two things at play here. One is nerd finance stuff (which Roland loves and Ryan is learning to like). There’s a big mindset shift that needs to happen for many people at this point. It’s time for you to be feeling more abundant, feeling some of the gains of owning a business. Ryan’s first mentor back in the day once told him, “You’re doing well, but you’re not taking enough money. You need to pay yourself well, because scared money doesn’t scale.”   This step is so important. Roland and Ryan want you to have a plan to personally bring twice as much money home. If you haven’t brought home anything up to this point, you need to do more than twice, more than enough to pay for your basic expenses.    “But I could lose everything,” you think. “I need to make another sale or I could go out of business.” That fear is really good in the early days. The intensity of the lion chasing you is great for launching a business, but not great for scaling a business. That fear will hold you back, keep you stuck in short-term thinking. You need to make more money so you can start thinking longer-term.    One of the obstacles you face in business is feeling guilty taking money out of the company. You do have a tight situation when you’re boot-strapping, so you’ve got to think about your people you need to take care of, and the growth you need to get, and the resources, media, inventory, people you need. You’re spinning plates, and the plate that gets ignored is you. You actually deserve this. You need to take care of yourself. If you don’t build in some profitability for yourself, any ding in the company could end it.   Don’t Over-Parent Your Company; Let It Soar   Your company won’t scale if you don’t let it grow up. You’ve got to let it go out on its own and live and survive and perform at a level it needs to perform at for you. At level 3, we separated the founder/entrepreneur from being the brain of the business. We upgraded from you being the operating system to having an actual operating system. You’re no longer the brain; now you have to stop being the beating heart of the...

Acquiring and selling businesses is one way to live a rich and happy life, but how do you convince someone to sell you their company?   In today’s episode, Roland Frasier walks us through some important questions to ask when buying a business. This is Part 2 in a series (be sure to check out Part 1!) where he’ll be sharing some of his extensive knowledge and acquisition experience as well as tactical strategies you can go out and implement right away. Acquiring businesses is Roland’s specialty. He’s actually written an entire book on it.   Listen in as he talks about the two questions he asks the target company’s owner as he’s starting the conversion about acquiring the company.   Question #1 to Ask the Owner   Roland says a lot of people create more friction than is necessary at the beginning. They jump in and say, “Hey, do you want to sell your company?” When you’re ready to talk to the owner of the company you want to acquire, hopefully you’ve determined your acquisition criteria and the profitability level you want. But “Hey, do you want to sell your company?” is a walls-up question.   If you’re going in cold, you might get this common angry response: “Who told you our company was for sale?”    The question Roland likes to ask instead is more investment-related. “Hey, I’m an investor. I’m looking for a company in [specific area] that sells [specific industry] and makes [x level of sales]. Would you be interested in having a conversation about the possibility of investment or working together?”   Coming in as an investor is very non-threatening, because almost all businesses need investors and capital. You want to be coming from a place of authenticity, so get clear on what an investment means to you. An investment doesn’t have to mean you have a pool of cash available. You can have other resources and assets to bring to the table.   If they say yes, another mistake people make is asking for a financial statement or tax returns. Don’t ask for that upfront. You don’t want them talking to their accountant or attorney and getting their walls up again, before you even know if you want to buy the company.   Instead, just say, “That’s fantastic. I have a few questions to see if we’d work well together. I’d love to know some basic numbers. Could we meet now, or do you need a few days to gather that information?”   Question #2 to Ask the Owner   This brings us to the next question: “Can you tell me the story of the company?” This one helps build rapport. You’ll get the long-form narrative response about the history of the company and how it has evolved. Take notes here, because they’re giving you priceless information. And it’s so much less threatening to them.   While they’re telling you this history, find places you can build rapport with them because you have commonalities of experience. Find common touchpoints that will build trust. Bring them up when they’re done talking.   Then say: “That’s great. So interesting. I love learning more about the company. I’d also love to know more about you and your entrepreneurial journey.” People love to talk about themselves. Find more commonalities. Ask more questions. Build more trust. And you’ll be well on your way to acquiring this company.   Stay tuned for Part 3!   OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard Get Roland’s book, Zero Down,...

Over the next few podcast episodes, we’ll walk through the 7 Levels of Scale—everything you need to know to grow and scale your business.   Everyone always asks Roland Frasier and Ryan Deiss “Where do I start?” when it comes to scaling their business. Their new framework they call The 7 Levels of Scale answers that question.   In the previous episode, they covered Levels 1 and 2. In today’s episode, they unpack Level 3, but here are all seven:   Level #1: Sell and serve 10 customers. Level #2: Build a growth flywheel.   Level #3: Build an upgraded scalable operating system.   Level #4: Double your take-home pay. Level #5: Build your board. Level #6: Complete an acquisition for expansion. Level #7: Hit your number.   If you haven’t listened to Part 1, go do that now. This framework doesn’t work out of order. Sequence matters in a big way. Then listen in for everything you need to know about Level #3: Build an upgraded scalable operating system.   Two Big Errors Entrepreneurs Make   The first error entrepreneurs make is setting up an operating system without going through the first two levels. You don’t need an operating system if nothing is happening in your business.   The second error they make is just go go going without putting an operating system in place. If you build your growth flywheel, then fail to build and implement an operating system, you’ll grow your business into non-existence. It will implode from system overload. You can’t serve the people coming in, because it’s all happening too fast, and you don’t have a system in place to handle it. This will wreck you, wreck your family, and wreck your business.   This happened to Ryan. He almost lost his marriage over it. To build something that’s actually working—but have it almost destroy you—is one of the worst things that can happen.   What Is an Operating System Exactly?   No one can actually agree on a definition, but Google says this: “An operating system is a set of algorithms and a common language that enables different components to communicate with one another in the support of the desired outputs of a machine.” It’s like a computer where the mouse, the CPU, the printer, and everything else has to communicate with each other in order for it to work.   What do we mean by a set of algorithms? Standard operating procedures. What is a common language? Communications and meeting rhythms. What are desired outputs? Your goals and objectives.That forms the foundational framework of what it means to have an operating system.   The business owner generally knows what the desired outputs are, but they haven’t really been fully flushed out. You need goals and objectives and a way to communicate them throughout the company. You need standard operating procedures (SOPs) where one person knows how to do something, and documents it so others can learn and repeat it.   Roland and Ryan built a tool for their company internally and now it’s available to people in their  Scalable OS Accelerator.    Document Your Set of Algorithms    Visualize how your company creates value. What is your growth engine? Once you’ve acquired a customer, how do you serve them? That’s the fulfillment engine. In the entire process, you might have half a dozen value engines. There might be 3-4 stages that are really important. These are the ones that

Acquiring and selling businesses is one way to live a rich and happy life, but how do you know which companies to buy?   In today’s episode, Roland Frasier walks us through some important things to know when buying a business. This is part one in a series where he’ll be sharing some of his extensive knowledge and acquisition experience.   Listen in as he talks about the first two questions you need to answer before you buy.   How Am I Going to Define My Acquisition Criteria?   That’s question #1. If you don’t know what kind of business you want to buy, it’s easy to get overwhelmed. You’re like a kid in a candy store. You’ll save yourself a lot of headaches by establishing criteria first. Roland uses a matrix for this. It can be as simple as a whiteboard or a piece of paper with four quadrants:   What you enjoy What you have experience in What skills you have What connections you have   Quadrant #1: Make a list of things you actually like to do. Being an entrepreneur is hard. It’s more motivating to go forward and deal with problems if you’re actually passionate about it. Take an inventory of your interests.    Quadrant #2: What do you have experience in? Brainstorm all your prior experience and things you’ve actually done in the past. Write down all of it, even if it doesn’t seem relevant. You might see connections later.   Quadrant #3: What do you have knowledge, training, skills in? This is similar to #2, but this time you’re writing down specific skills you have.   Quadrant #4: What are your connections? What networking resources do you have access to? What things are you a member of? What business contacts do you have? List all of them; don’t leave anyone out.   These four things will help you determine what kind of business you want to buy. You’re looking for common threads among things you’re passionate about, have experience in, are skilled at, and have connections for. What kind of business makes the most sense when taking all four of those things into consideration?  How Do I Select a Target Type?   This is the second big question to ask yourself. How do I select a target type of business? The type of company you’re looking to acquire can fall into several categories:   A company that no longer exists A company that exists but isn’t profitable A company that’s breaking even/profitable   Roland recommends focusing on that last category, unless you have specific skills in turnaround. Not everyone is cut out to acquire failing businesses and turn them around. It’s hard. There are plenty of profitable companies to acquire. In the break even/profitable category, if he doesn’t see things that could make it profitable in 30 days, he’ll pass.   How do you decide how profitable a company needs to be before you acquire it? Roland doesn’t care about sales. He cares about profits. There are two types of profit. The first is SDE (seller discretionary earnings). That’s how profitable an owner-operated company is. Then there’s EBITDA (earnings before interest, taxes, depreciation, and amortization) for a company that’s professionally-managed.   You might want a company with an SDE or EBITDA of a certain amount. What do you want that amount to be? First, ask: how much do I want to pay myself for doing this deal on a monthly business? Let’s say $10k/month. That’s his new target type—a company that’s profitable and making at least...

Kendra Scott started her iconic brand with $500, a spare bedroom, and a newborn—and now her company is valued at over a billion dollars.   The 1st Annual Scalable Impact LIVE took place in Austin, TX in early November of this year, and Kendra Scott was one of the big-name guests. She sat down with Roland Frasier to talk about how she started her business, how it became so wildly successful, and why she’s so passionate about giving back.   Listen in for some inspiration and brilliance from this woman on fire.   How It All Started   Kendra’s first son was born on 11/11/01, just two months after 9/11. She vividly remembers what it felt like to be given this tiny human being in such an uncertain time. No one knew what the world was going to be like going forward, but there was an incredible opportunity for hope and connection.   Kendra knew she wanted to be the best mom she could be, but she’d also loved fashion and design since she was a little girl. “If I could do what I loved,” she says, “that would be the greatest thing in the world.” Her first business failed, then her stepfather died, leaving her with this thought: “We have one life, and it is short and it is fast. While we’re here, we need to use the gifts we’ve been given to do good.”   She started her business very quietly, because she didn’t want people to see her fail. She was terrified that people would laugh at her.    How She Worked Through That Fear   Fear is real, Kendra says, and it is okay to be scared. “I wake up every morning, leading a business that is bigger than it was the day before. I’m walking in uncharted territory every time I get out of bed.”    It helps knowing she doesn’t have to do it alone. She’s not afraid to ask for help. Mentors are huge for her. And she has built “the most awesome team ever.” She has 3000 employees, and 96% of them are women. The brand is the DNA of all the people who work with her at her company. It’s her name, but they’re truly a team. She was alone in it for a long time. Now, when she has a problem, everyone puts their heads together and rolls up their sleeves, excited to help solve the problem.    Choosing entrepreneurship means not choosing the easy route. It is so fun when it’s fun and so scary when it’s scary. Entrepreneurship is peaks and valleys, just like life. When you’re in the valleys, you think this is it. I’m going to lose my business. When you start realizing you can get out of the valley, and you have a team doing it with you, it’s so cool. You overcame something together, and your bond is so amazing.    The Kendra Scott company is on a mission to do good. Their core values are family, fashion, and philanthropy, and their customers share those values. They’re caring, optimistic, and fun, and have a heart that beats for their community. “You can put your team and your community first and still have a fiscally successful company,” Kendra says. “And now I’m teaching others how to do it.”   What 2020 Was Like For Her Business   In a retail business where you have 120 brick and mortar stores, “a pandemic isn’t great,” Kendra says. She remembers all the news channels with their doomsday pronouncements of “brick and mortars have seen their last day.” She didn’t sleep for a couple days in March 2020. She and her team went back to the white board and started completely over. They changed everything overnight.    The only thing that didn’t change was their core values. How do we stay true to our core values? was the only question that mattered. They did all their Kendra Gives Back events virtually. They created new connections with their customers—sending them letters, calling people and checking on them, making masks, delivering things to people’s homes....

What is often called “the five evolutions of a business” can also be thought of as “the five exits every entrepreneur makes in a business” over the course of their entrepreneurial journey.   Today’s episode is another snackable one with Roland Frasier. It’s short and sweet, something you can listen to while you’re running a quick errand or getting something done around the house. This one is all about the five exits you make on your journey from solopreneur to selling your business.   Exit #1: From Solopreneur to Manager   When you first start a business, you’re wearing all the hats, doing all the services. You’re the CEO, CMO, janitor, sales team, and everything in between. Your first exit is from doing to delegating. Instead of you doing the basic thing the business does (offering a service or actual product creation), you hire someone (or several someones) to do it for you. When you hire your first person, you start this first exit.   Exit #2: From Manager to CEO   The next level of exit is going from manager to leader or CEO. We’re not talking about a CEO who does everything—that’s a solopreneur, not a true CEO. A true CEO is someone who has people reporting to them and getting their marching orders. The CEO is truly leading the company and figuring out how to implement the Board of Directors’ vision for the company. When you stop managing and delegating, and you’re responsible for bigger things and being an actual leader and communicating/channeling the directors’ vision, that’s the second exit.   Exit #3: From CEO to Board of Directors   The third exit is when you go from being the CEO to being on the Board of Directors. At that point, you’re really responsible for the strategic direction and vision of the company, how it’s doing in the world as a corporate citizen. You’re communicating with the CEO and saying, “This is our vision, and it’s your responsibility to communicate this to the company and get them to execute it.” You’re not the leader. You’ve stepped off the organizational chart of the company, but you’re still very involved in it. You may have sold a majority part of the company at this point.   Exit #4: From Board of Directors to Investor   Your fourth exit is when you go from the Board of Directors to investor. At this point, you might sell more of your company. You might decide you don’t want to be burdened with, or responsible for, creating the vision of the company any more. You’re interested in what the company is doing, and you’re a shareholder/owner, and you have the ability to impact who is on the Board of Directors, but you’ve moved back several levels to being a simple investor. Your main concern is: how will this asset perform for us in terms of income generation?   Exit #5: Exiting Ownership   The fifth exit is exiting ownership. You don’t want to be an investor anymore. You’ve gotten enough return on your investment, and you’re going to retire from the entire relationship you have with the company. Now you’re a free agent with your capital, moving on to whatever else you’re ready to do.   It’s good to know about the different exits, the different levels of evolution. It’s good to know your options. Maybe you’re tired or burnt out or have other ideas to explore, and it’s time to start making those exits one at a time. Maybe the responsibilities are more than you want to shoulder as CEO, and you can move to the Board and still have impact, but less responsibility. You don’t lose the ability to impact the company until you go through all the exits. Seeing the big picture helps you figure out what fits best with your life and other business opportunities.   RESOURCES: ethicallyprofit.com <li...

Football great Emmitt Smith knew two things from a very early age—that he would play football and that he would need a plan for life after the game.   The world-famous NFL Hall of Fame running back and serial entrepreneur was a guest speaker at this year’s first annual Scalable Impact Live. Emmitt sat down for an intimate chat with Roland Frasier to talk about his entrepreneurial journey and everything he’s done since retiring from football. The man has been busy, to say the least.   Listen in as he shares some secrets to his success and what drives him as an entrepreneur and a human being.   The Entrepreneurial Spirit Was With Him As a Kid   Emmitt became an entrepreneur at a young age without even realizing what he was doing, whether it was taking a lawnmower around the neighborhood cutting grass or working for a TV network in high school or detailing cars in college. “I did whatever I needed to do to subsidize,” he says, “to get the money I needed for clothes or gas.”    He remembers one incident in particular when he was at his Pop Warner football coach’s 3600-square foot house. It was his first time ever at a white person’s house, his first time seeing a home office. He saw papers laying on a slanted board, and his coach started explaining what he did for a living. He started teaching him how to read blueprints and floor plans.   “He said football wouldn’t last forever, and I’d need a plan after it was over,” Emmitt says. “I was 11 years old.”    He put that advice in the back of his head, because football and getting to college were at the forefront. He started getting college letters early on. He got so many he was sick and tired of looking at them. “Boxes and boxes and boxes of letters. It was ridiculous.” When his friend told him he could get a scholarship, and his parents wouldn’t have to pay for college, football became his first business.    The Business of Football   Things have changed very recently in the world of college sports. Athletes are finally getting the opportunity to pocket some of the money that once went entirely to their schools. Emmitt remembers in 1987 getting a Pell Grant for $7000 and he only saw $700 of it. They also told him he couldn’t work and be on scholarship at the same time. He’d look up in the stands and see all these people in #22 jerseys and think, “Where’s my cut? They’re making millions of dollars off of me.”   He remembers being in class trying to figure out what he wanted to do. He was reading textbooks but not getting anything from them that would help in the real world. When he left school to become a professional athlete, the world opened up to him.    He started asking Cowboys owner Jerry Jones questions. He said, “I know how much you’re paying me. How much are you making?” He told Jerry he wanted to sit down in his office and listen to him negotiate contracts. Jerry said sure. “He knew I was on a mission physically in the world of sports, but he could tell I was thinking much broader. It helped me out learning his tactics when I was negotiating my contract.”    It wasn’t long before marketing and endorsements entered the picture. Michael Jordan paved the way for all athletes to understand what endorsements could be like and how to package yourself. Then he met guys like Roger Staubach, a childhood hero of his, and started to understand what he was doing beyond the game.    Entrepreneurship After Football   By the time Emmitt hung up his jersey for the final time, he already knew what he wanted to do. Roger had asked him to come talk to him when he retired. Emmitt wanted to get into the real estate business as a developer. He wanted to build big things, like retail shopping centers. Roger asked him if he’d ever thought about the broker side of the...

When it comes to building your board, what are the most important things you need to know?   Today’s shorter, snackable episode was taken from a session Roland Frasier did at this year’s Scalable Impact LIVE. It was very helpful for the sold-out crowd, so we’re passing it along to you.   Listen in for some expert tips on structuring your board and advisors.   Your Business Needs a Board-Friendly Structure    The two boards that will be important to you are:  your board of directors your board of advisors.    They’re two very different things. A board of directors has power; a board of advisors does not.   There are also a few different types of entities you might choose for your business: a corporation an LLC (limited liability company) an LLP (limited liability partnership) an LP (limited partnership)   And there are at least 8 different objectives to consider: Limiting liability Having a different cap table (who the owners are) Saving on taxes Whether you want income to pass to you personally or not Preferential law Geographic diversity Funding-friendly  To prepare for sale   Where Do You Want to Hold Value?   What is the value of cash? We don’t typically leave it all in one place in a company. We put the value of a profit center in one entity and we’ll put tangible assets in another company. You can also put intangible assets in another company. And intellectual property in a separate company. And create license relationships back to the original company.   How this all shapes up is the goose and egg structure. We like to be able to exit part or whole of the company. If you structure it properly, you can keep the momentum and still sell the thing that makes the money. Roland recommends that you don’t own your business individually. He doesn’t own anything in his name. He has no net worth per se, but he has plenty of money. He recommends having a holding company that owns all your assets. It gives you so many planning options.    Then you have your primary operating entity. Roland and his partners have a separate company that they put all their shared resources in—their media properties, finance team, sales team. They put all of their employees in one company. Then, if you sell one of your companies, you don’t lose your team. Or you can sell a company without losing your intellectual property. There’s nothing shady about this. It’s all in the documents.    The next thing you want to think about: what if I want to have a new product line and want to separate the liability for that from my existing company? You can do this. It’s a good idea. You can have a separate company. Or you can transfer some of the risk to investors without giving them any more ownership. Give them more equity in the new unproven company, not in the holding company or the operating company.   Roland has found that this structure works really well. How does it relate to boards of directors and boards of advisors? You have your holding company. This will typically have a board of directors. They have power. They can vote you out of your...

As an entrepreneur, if you want something, and you can map out the journey, there’s no reason why you can’t make it happen.   On today’s episode, host Roland Frasier sits down with Karl Alomar, Managing Partner at M13. Karl has achieved massive success as an entrepreneur, and his journey is inspiring. He’s a strong believer in the mantra nothing ventured, nothing gained. “The stuff outside the box is what creates great businesses,” he says. “I admire the founders who have the guts to go out and make the world different.”   He says there’s a difference between ideas that sound crazy (and really are) and ideas that sound crazy, but when you think about them logically, there’s a journey to get you there.   Karl’s Diverse Entrepreneurial Experience   Karl’s entrepreneurial journey began in the late 90’s when he started a video networking company. He exited in 2000 when they were on the downswing of value. His background was actually in engineering, but that degree wasn’t helping him much in the business world, so he decided to go to business school and get an MBA.   He says he would do it all over again. The first 3-6 months of the MBA program is basics, and things started making sense to him that he’d previously faked his way through. He could hardly read a financial statement properly with his first business. He says he built that business with “guts and glory” and really didn’t understand much of what was going on. By the time he finished his business degree, he got really good at fundamentals.    He started a company called China Export Finance. His first engineering job involved doing projects in Asia, China in particular. And he grew up in Europe, so he was used to different cultures. “Different markets are very different,” he says. “You have to understand the customers.”   He partnered with a friend in London who really understood the sourcing problem and illustrated it for him. Once they had the framework, he flew to Shanghai and sourced a handful of local talent. He wanted to create an entity that felt really open. He found a great Chinese business partner who helped him set up the Shanghai office and create a localized feel so the customers were comfortable.    After China Export, he made a few small investments, then accepted the COO position at Digital Ocean in 2013. They had just launched a few months earlier. When he came in, they were at $50k/month. When he left, they were doing $250M a year.    How He Orchestrated that Significant Growth    Karl says there are two parts of growth: things that drive it and things that allow you to manage it and keep up with it. Essentially: growing and scaling. He says that failure is usually more of a lack of ability to manage it. It’s a scale challenge, not a growth challenge.   Right out of the gate, Digital Ocean built a machine that was organically building on it. They had a simple model, clean offering, relationship with community, and great content. It was an incredible recipe for creating an engine that would build on itself. The formula was built to create a perpetual engine that would grow. One of the key learnings he says he’d pass on is that it’s never too early to figure out how you’re going to grow your organization.   “Think about what you want to get done, and think about mapping out the journey of how you get there,” he says. “Is it a logical journey? It may not make sense by the standards and expectations of the current market, but how is the market changing? What are the key components and how do they connect, and is each one realistic? If you can figure those out, there’s no reason you can’t go out there and make it happen.”   Karl says there are two positions you need as you grow. When you grow so much that you can’t touch everyone, you...

There are three ways to buy a business—a normal acquisition, a no-money-down acquisition, and a no-money-out-of-pocket acquisition.    Of those three kinds of deals, Roland Frasier has a favorite. Roland has bought and sold a lot of businesses over the course of his career, so he knows what he’s talking about. In this bite-sized snackable episode, he shares which acquisition deal is his favorite and why—and how you can make it happen for yourself.    3 Types of Deals and the Distinctions Between Them   A lot of people ask Roland what the ROI is on no-money-down deals, but first you need to make a distinction between the three main types of deals.    Traditional acquisition deals No-money-down acquisition deals No-money-out-of-pocket acquisition deals.   With a traditional acquisition deal, you need a lender, whether that’s a bank or a fund or an individual or an SPAC (special purpose acquisition company) or whatever. Typically, they’ll provide 70%-90% of the funding. That’s going to be debt. These creditors will loan you this money, then expect you to come up with the difference, the down payment. They typically don’t want that to be borrowed. It has to be your money so you have skin in the game.   Let’s say you’re going to acquire a $5M company. You get a loan for $4.5M and put $500k of your own money down. You do some cool things with it, grow it, and sell it for $10M. That’s a 100% return on your investment, but it’s a 2000% return on your $500k down payment.   That’s when we start thinking of more creatively financed deals, where we’re not coming out of pocket at all. That means our ROI is really going to be infinite, because we have zero investment.   The first kind of deal where you’ll get infinite return is no money down. These are rare as you get into larger deals. There is literally no money going into the seller’s pocket at closing. You’ve got to find a seller that’s totally cool with 100% financing. These deals are very common in small companies, but less common as you get above $1M. You’re probably buying a company from a motivated seller that’s not that great.   The quality of deals, size of deals, and number of available deals with a “no money down” deal is pretty low.   The “No Money Out Of Pocket” Deal   In between the “no money down” deal and the traditional deal is a deal Roland likes to do, and that’s called “no money out of pocket.” No money out of pocket is significantly different because the sellers often receive a whole lot of cash at closing. The only difference is that it’s not coming out of your pocket. And you don’t have to tap your personal credit or assets.   Roland and his team have come up with 219 different ways you can finance your company without getting a commercial loan, and adding to that list all the time. They teach this in an 8-week course, and even then they don’t scratch the surface. What it boils down to is that you’re using the assets that exist in the company and some other creative financing techniques to provide the seller with whatever down payment they want at closing.    You can do hybrid deals where you use some of these strategies and some commercial loans, but it’s really fun to play the game of “how can I do this without any commercial lending?” One thing you can do from the standpoint of credit is use an SPV (special purpose vehicle), a company that’s set up for a special purpose of acquiring the business.    Those are the three types of deals you’re looking at doing. When we think of ROI, we’ve had to come out of pocket zero dollars, we’ve gotten the seller money at closing, so it increases how many deals are

Are you getting in the way of your company growing, scaling, and becoming all it can be? Maybe it’s time to hand over the reins and step away.    In today’s episode, host Roland Frasier sits down with Cody Bjugan, Founder of VestRight, a company that transforms lives through real estate. Specifically, they teach people how to put together raw land deals in the real estate space. Cody recently handed the company over to a CEO and stepped into a founder/visionary role.   Listen in as he shares his entrepreneurial journey, mistakes he made along the way, and the challenges of handing over your business so it can continue to grow.   An Early Start to the Entrepreneurial Journey   When Cody was 12 years old, he loved to collect sports cards. He grew up in the small town of Damascus, Oregon with its solitary streetlight, and he’d go to the flea market on the weekends. He’d set up a booth and buy, sell, and trade sports cards.    Cody’s grandfather was a homebuilder and land developer. He passed away when Cody was 15, but Cody still pulls inspiration from his life and accomplishments. His father had the spirit but didn’t have the mindset to be successful as an entrepreneur. He got injured and never got back to self-employment after that. Cody says he programmed himself not to give up like his father had done when he was met with failure.   When Cody turned 15, he bought his first car for $800. Throughout high school, he bought and sold cars, put lipstick on them, and turned them. He had plans to go to college, but his girlfriend got pregnant, and he got married two months after high school instead. He entered the workforce in the floor and counter industry in the union to get health benefits to pay for his unborn child.    His coworkers told him he was so lucky to be starting at 19, because he could retire when he was 40. But all he could think was, “I’m miserable. Why would I want to be miserable for my most prime 20 years?” As soon as he got health insurance, and the baby was born, he bailed, and got a job in a private business in the same industry.    Unfortunately, he says, he failed his family, hobbies, health, and spirit by becoming a workaholic. He took this company that was doing $70k a month and turned it into a business doing $1M a month. He was making really good money in his early 20s, but it came at a high cost.    He had gotten to know a lot of homebuilders and land developers as clients. One thing led to another, he networked, and in 2002, he faced his fears and jumped off the cliff into the land development space. It’s been a journey, he says. Entrepreneurship isn’t easy.   The Importance of Mentorship   Cody made a phone call recently. He reached out to the guy who gave him that first job after he left the union and thanked him. He says, looking back, that man was his first mentor.    He admits that he never put much value in mentorship until three years ago. He would always say he was an introvert and wouldn’t put himself out there. He would fly under the radar, hide under rocks. It was just an excuse, he says. He didn’t want to be uncomfortable.   He has joined a few masterminds where he seeks mentorship from groups of individuals. “I’ve grown more in the last three years than I did the previous 18 years of my career,” he says. “I’ve allowed people to speak into my life and help me see things in a different way.” He says he went into these relationships with two important perspectives:   If I don’t go in there being real and transparent and vulnerable, these guys won’t get to know the real me and be able to touch me like they could.  I’m here to also give and pour into their...

If you’re thinking about acquiring a business, pass it through this set of filters first.    Roland Frasier has bought—and sold—a lot of businesses over the course of his career. He knows what to look for, and what to stay away from, and he shares his expertise in this snackable episode.   Listen in for 9 things to consider when looking to acquire a business.    #1: Buy a profitable business.    Don’t buy one that’s in trouble and needs a turnaround. That’s a whole different skill set and a lot of extra work. There are plenty of profitable businesses out there that you can acquire.   #2: Know if you want to work in, on, or above the business.   There are three places you can work when it comes to a business. You can work in it where you’re doing all the work. You can work on it where you’re more of a CEO/manager. Or you can work above it—Roland’s choice—where you’re thinking more of the business as a product or an investment. Where do you want to fit in the hierarchy?    If you want to be above, then you need to look for a business that’s not owner-operated. But owner-operated businesses are more affordable and readily available. If you do decide to buy one, you look first at the owner who’s selling. Maybe they don’t want to leave the business entirely. Maybe they still want to work there; they just don’t want to own it and have all the responsibilities.    If the owner wants to leave, and you don’t want to be the operator, there’s a good chance that there’s someone in a managing role in the business (the CFO, CMO, COO, or CRO) who would like to run it. That’s a good person to think about interviewing, because they already have the experience.   If not them, then maybe a key employee who has been there 15-20 years would love to step up into the role. Even if they’re not qualified to do everything, you can hire someone to support them.   If not them, look at consultants or contractors the company has hired in the past for key roles. They have a long history and knowledge of the company.    The next level is to query your network, to ask around. If that doesn’t work, you can hire a recruiting company.    #3: Stay away from industries with a lot of regulations.   If you want simplicity, steer clear away from these. If it’s in the health space, and you don’t have experience/credentials in the industry, stay away from it.    #4: Think about industries where you already have experience.   This will be very helpful and will give you a head start in growing your business.   #5: Consider an industry where you already have contacts or connections.   Do you have people who could advise or consult with you or connect you with people who could help?   #6: Find a business in an industry that’s growing.   One of the best ways to grow a business is to find one in an industry that’s already on a growth trajectory. A rising tide raises all ships.   #7: Find a business that’s likely to last.    Don’t buy a business that’s just a fad, like a Y2K business. That’s a very ephemeral industry. It’s fleeting. It’s not going to last long.   #8: Find a business you love.   If you’re passionate about it, it will be way easier. Just make sure all the other qualifications apply too (no regulations, in a growing industry, likely to last, etc.).   #9: Find a business that doesn’t require a lot of capital investment to keep it going.   An audio/visual business, for example, has a lot of technical equipment that has to be constantly updated. You’ll spend a lot of money on things that depreciate quickly. If you can find a business that’s simpler, and doesn’t require...

Martha Stewart headlined at T&C 2021 and gave attendees an up close and personal look at her empire, her passions, and her life.   In this episode, host Roland Frasier sits down with Martha and a long list of questions (something he’s famous for and Martha compliments him on). They talk about everything from CBD gummies to peacocks to Snoop crashing her daughter’s tea party and a whole bunch more.   Listen in for an entertaining conversation with one of the most brilliant entrepreneurs of our time.    What do we need to make a good cocktail?   You shouldn’t skimp on the quality of the booze you buy, Martha says. Your bar should be elegant. If you’re going to drink, you might as well drink the really good stuff. Her liquor of choice is Casa Dragones tequila. She has a new wine coming out, but the details are hush hush. She’s pretty excited about the name. Stay tuned.    Tell us about some of the new things you’re doing now.   They just soft-launched Martha.com, where you can buy all of Martha’s products plus other people’s products that she’s curated. She has two words that help her choose the products: Need & Want. There are a lot of things that look great, but do you need it and want it? If you live by those two words, you won’t waste money. You’ll save money. You won’t clutter your home, and you’ll have good things.    What did you mean when you said “it’s a good idea to re-pot yourself every 10 years?”    I think change is good, Martha says. When you’re through changing, you’re through. Change often enough that you surprise people and keep them on their toes. Make sure you stay out there, not back here. Look to the future. It can get very boring doing the same thing over and over again. Branch out, try new things, look ahead, adapt and adopt.    What’s your favorite Snoop story?   Snoop called one day and asked Martha if he could come over. Her daughter and her friends and kids were over at the farm. Snoop said he was bringing three people, then showed up in his Mercedes bus with a group of eight. They were all sitting on the terrace of her farmhouse and Snoop asked, “what’s that building down there?” (It was Martha’s stable.) “I’m going to go down there and look for some grass,” he said. Every adult followed him.   Tell us about creating this category of entertaining that didn’t exist before.    I looked for the void, Martha says. At that time, she wanted a magazine that taught people how to run a home, go to work, take care of the kids, be a well-rounded woman, homemaker, business woman. She was making all these painstakingly handmade Christmas decorations and realized that a lot of women would love them for their homes but didn’t have the time to make them. “Let’s make it for them,” she said. That’s how the product line started.    What is Canopy?   Canopy is one of the largest cannabis companies in the world, and the founder told her, at the behest of Snoop, that she should be getting involved. She’s in the CBD world; Snoop is in the THC world. Her gummies are the #1 gummies in America right now, and she has new products coming out for the holidays. She tried hard to emulate the French confection that you get at the end of a dinner in a restaurant in France.   You’re on the board of AppHarvest. Tell us about that.   Martha says she’s very concerned about feeding the world. She wants everybody to have good food. She visited acres of greenhouses in Russia where everything is grown because the climate is so cold. AppHarvest is doing the same thing in Appalachia (Kentucky). It’s a very central location so that people can eat fresh tomatoes instead of shipping them from far away. It’s sustainable agriculture using a fraction of the water.    You were one of the first people to realize...

You know what they say about the word “assume,” right? Well, it’s true.   Welcome to another snackable episode with Roland Frasier, where he shares bite-sized actionable strategies to help you take your business and life to the next level.    Two separate events happened to him recently that had one important thing in common: someone made an assumption, and things did not go well. Listen in as Roland tells both stories and what he learned from them.   Assumption Tale #1:   Roland just finished their newest event, Scalable Impact Live, in Austin. He had invited a family member to the event who was there when Roland got off the plane. Apparently he was eight feet away from Roland, but Roland didn’t see him because he was texting/calling his team, trying to get a VIP guest checked in.    He texted the family member the next morning, “I’m at breakfast. Want to join me?” He ended up sending 5-6 texts with no response. Finally Roland texted, “Are you okay? I’m worried about you.”   They responded. “I’m upset with you. I waved at you when you got in, then we were standing a couple people behind you in line, and you turned around and looked, but you didn’t say hi. So we went home the next day.”   He thought Roland was blowing him off, but he wasn’t. He just wasn’t focused on looking for him. He didn’t walk in thinking he would be there. He said Steve Wozniak made him aware of the fact that he has this inability to recognize faces out of context. Between that and actually looking for someone else, he accidentally blew off a member of his family.    They patched it up, but whew. What a mess.   Assumption Tale #2:   The second episode happened earlier, but Roland just found out about it last weekend. At Traffic & Conversion Summit, there’s a private room set up for Roland, Ryan Deiss, and Richard Lindner where they meet with celebrities before they go on stage. It’s called the Founders’ Room. They also have a Mastermind called the Founders’ Board. You’ll see where the confusion comes in.   Roland walked into the Founders’ Room with Chip Wilson, the founder of lululemon, and there were some people in there who weren’t supposed to be in there. He asked if he could help them, and they said, “No, we’re just having a meeting.” He said, “Well, you can’t. This is a private room, so I’m going to have to ask you to leave.” They were very upset with him.    Roland got a text from one of those people this past weekend and he said he was upset. The guy had asked the event team, “Hey, do you have a place where I can do a meeting?” They asked if he was a founder, and he said yes (because he’s part of the Founders’ Board), and they pointed him to that room.   This room is super private, because celebrities have it in their contract that they get a room where no one can bother them while they get ready to go on. But this guy didn’t know that. He was told by the team working the show that he could go in the room. Then Roland came in and kicked him out. He didn’t understand why there would be a lounge for people in the Mastermind, and then he’d get thrown out of it. It didn’t make any sense.    Thankfully that one got straightened as well.   Don’t Make Assumptions   It comes back to one thing. And it’s one of the <a href=...

Over the next few podcast episodes, we’ll walk through the 7 Levels of Scale—everything you need to know to grow and scale your business.   Co-hosts Roland Frasier and Ryan Deiss just wrapped up their newest event, Scalable Impact Live, where they had their first opportunity to roll out a new framework they call the 7 Levels of Scale. People are always asking them, “Where do I start?” The 7 Levels of Scale answers that question.   It took a long time to develop the framework. They had all the pieces, but they needed to tie it together in a simplified way that was transferable and repeatable. In this episode, they unpack the first two levels, but here are all seven:   Level #1: Sell and serve 10 customers. Level #2: Build a growth flywheel. Level #3: Build an upgraded scalable operating system. Level #4: Double your take-home pay. Level #5: Build your board. Level #6: Complete an acquisition for expansion. Level #7: Hit your number.   Two things to keep in mind as you work through these levels one by one. #1: Sequence matters. This is the absolute order of operations. And #2: You can’t skip a step. If you do, it won’t work.   Level #1: Sell and Serve 10 Customers If you have not sold and served 10 unaffiliated customers, that’s the only thing you should be thinking about. Before you get business cards and a logo designed—and that’s just busy work that won’t make you money—you have to prove that people actually want what you’re selling. They want it, and they’ll buy it. And these are 10 people who aren’t your friends and family.    Nothing else matters until something is sold. But there are two phases to it. Sell and serve. Let’s say you sell 10, but you can’t deliver. Or you sell 10 people, but none of them are happy; they’re not getting what they want. You don’t have any business scaling until you’ve sold and served 10. No automation until you’ve sold and served 10. Sell and serve 10, then make a list. Congrats, high five. You’ve ascended beyond Level 1 to Level 2. Now you can think about automation.   Level #2: Build a Growth FlyWheel Now you want to make things predictable and build a system around that. There’s a three step process for doing this: 1.) Map. 2.) Measure. 3.) Plan to improve the measurement.   Step 1: Map your growth engine. How are you going to initiate general awareness? Maybe there are multiple awareness channels. What are the biggest 2-3? Do some basic business process mapping to show the flow. At DigitalMarketer (Scalable’s sister company), they do customer value journey mapping. It’s simply mapping/documenting how customers happen from point of awareness to engagement to subscription to that initial point of conversion to ascension and delight.   Having a visual map of the journey is the first part. Step 2 is having a scorecard to show you how something is performing. Not random metrics in no particular order. No vanity metrics. Let’s say you’re buying ads on Facebook and Instagram. How do you know it’s working? Let’s track our average cost per click. Let’s track the click-through rate. And let’s track our ROAS. The scorecard shows poor, acceptable, good, awesome.    It’s color-coded, and a human goes in there each week and says, for this metric, here’s what it was and updates the status to red, yellow, or green. Doing it manually changes your perspective. When people are accountable to a metric and have to...

Roland Frasier is on a mission to help entrepreneurs become rich and happy. One of the best ways to do that is to build businesses you can sell at a profit.   Today’s episode is bite-sized and snackable, designed to give you five minutes’ worth of valuable tips that will take your life and business to the next level.   Here are some things to think about when you’re looking to sell your business, things to have together before you go to market, tips for creating a business that has high appeal to someone looking to acquire.   #1: Make sure you’re in an industry that’s trending up.    You don’t want to sell if your industry is out of favor right now. That’s a terrible time to sell.    #2: Make sure you have a depth of management team in place.    You need to have enough people to take over and run it if you, or any of your key people, leave.   #3: Have SOPs in place.    The more standard operating procedures you have, the easier it is for someone else to come in and run the business.   #4: Identify acquisition targets that your company could buy or be a part of.    A lot of private equity firms are looking for a platform company that can then be built by acquiring other companies.    #5: Make sure you’re in the top 5 in your niche.   Obviously, the more competitors you’re beating out, the better.    #6: Be mindful of the sector growth prospects for your industry.   #7: Elevate the stability and quality of your revenue.   #8: Ensure that your business model is a proven one.    #9: Grow your customer base.    #10: Make sure you’ve got an online footprint.   #11: Work on your brand recognition.    #12: Give back and do good in the world.   Pay attention to DEI (Diversity, Equity, and Inclusion) and ESG (how sensitive to the environment is your company?).   #13: Know the barriers to entry.   #14: Make sure your business isn’t highly dependent on equipment that will wear out or need to be upgraded.   #15: Make sure you have reliable supply chains.    Selling a business that meets all these requirements will take you down the path to being rich and happy.   RESOURCES: ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast   OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard Get Roland’s book, Zero Down, FREE Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year...

Lululemon founder Chip Wilson shares his hard-earned wisdom about all things business.   Host Roland Frasier sat down with Chip at Traffic & Conversion Summit 2021 to pick his brain about anything and everything that has made him successful in life—above and beyond lululemon. From his philosophy on goal-setting to reading 100 books a year to inventing barbecue shorts and dog walker pants, Chip always has plenty of opinions, both popular and unpopular.   Listen in to their brilliant rapid-fire conversation.   Why does Chip have a thing for the number 43? Chip says everyone gets glasses at 43. When people get glasses, they think, “Oh my god, I’m getting old.” Couples look at each other. Their kids are teenagers and don’t need their parents anymore. “Who are we together?” they ask. “Am I married to the right person? Do I live in the right city?” Chip thinks everyone should change their name at age 43. Unless they have a really cool name like Chip.   What is Chip’s philosophy on personal development and goals? Chip says people tell you “a smart goal is achievable.” But he wonders if maybe we should fail at about 50% of our goals, as part of a training program to learn how to fail in life. When he first started setting goals, it was all about him. Life now is nearly perfect for him in every way. So, in order to stimulate himself, it has to be about other people winning. He moved from everything being about him to giving with no expectation of return. The Law of Attraction kicked in, and he started attracting people who were in it for something bigger than themselves.    What are Chip’s favorite business books? When Chip was 19, he was working a construction job and had an opportunity to read the top 100 books. When he was 42, he listened to the top 100 business/health books as audio books and came to the conclusion that there are a handful of books that say it all. His top three are: Good to Great (Jim Collins); 7 Habits of Highly Effective People (Stephen Covey); and Psychology of Achievement (Brian Tracy).   What does Chip mean when he talks about linguistic adaptation?  Words are always changing meaning, and we have to adapt. As far as culture goes, the term “values” is out, Chip says. “Vision” is out, and “purpose” is in. Chip took 30 terms out of those books he read, and that’s what he runs his companies on. “Conditions and satisfaction.” When he’s discussing a project with somebody, there’s no end to the conversation unless they have conditions and satisfaction and a done-by date. “Integrity.” Integrity means I do what I say I will do when I say I will do it, and if I can’t get it done, I’ll go clean up my mess and reset new conditions and satisfaction. When everybody knows the terms and what they mean, then we’re all on the same page.    What did Chip do as a lead magnet that was a huge success?  A lead magnet used to be...

Roland has 6 tips to help you be more productive, and he shares them concisely in this bite-sized episode.   They’re each a little bit outside the normal time-blocking and schedule-setting templates and tips we’re used to, but they work for Roland and just might for you too.   #1: Develop an indifferent attitude about things you can’t change. Just decide not to care. You can’t change these things. They are what they are. Who cares? Stop letting them bother you so much.   #2: Deprioritize the tasks that are stressing you out. Especially if there’s really no benefit to focusing on them. How we prioritize tasks in time management is important. And you have to constantly re-evaluate tasks you’ve already prioritized to make sure they still make the cut.   #3: If you’re burnt out, take time to recharge. If you find yourself unable to focus, unhappy, or dreading something in particular, take some time off to relax and do something you enjoy. This will seem like it’s making you less productive, because it’s taking time away from things you need to get done, but you’ll come back more focused and able to get things done more quickly and easily.   #4: Forgive yourself and others. Forgiveness is important. First, forgive yourself for things not going the way you want. Instead of putting a label on yourself (“I’m not good at this.”), forgive yourself for mistakes and failures. Failure is really the only way we learn how to be successful. If we do something right and succeed, that could have just been luck.    Studies show that, in a culture where people are punished for failure, they’re typically 230% less productive than people in a culture that accepts failure. Forgive yourself and others around you when you/they don’t achieve the exact results you wanted.   #5: Use the scientific method to find your most productive working habits. Scientists have a control (the way things have always been done) and an experiment to see if it can be done better. Introduce new habits that might make you more productive. Test those out for 30 days and keep the ones that work best.   #6: Create hard boundaries around unproductive distractions. Set limits for social media and emails. How many times will you be on a Zoom call? Have a schedule so you spend time where you want to spend it instead of letting the world do it for you. Schedule time for yourself (read, relax, watch TV), time with your friends and family, and time for work. If you’ve got all three of these things in your schedule and block those hours out, then you’ll get more accomplished than any other way.   You also need to talk to yourself and review all of this every Sunday evening, and make sure it’s all scheduled how you want it. Then talk to your family or your significant other, and ask if there’s anything on your template you should tweak. Then, on Monday morning, ask your boss or your team if they have any changes to your work schedule.   And there you have it—six not-so-obvious tips to help you be more productive.   RESOURCES: ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast   OUR PARTNERS: <li...

Roland has 7 rules he follows when it comes to money, and he shares them succinctly in this bite-sized episode.   #1: Invest in quality over quantity. If you’re buying a stock, if you’re investing in a company, if you’re trying to buy a suit, if you’re buying anything in life, if you invest in quality over quantity, you’re going to be happy. Quality lasts. Quality gives you greater utility. Quality generally gives you greater happiness and way fewer problems.    #2: Invest in yourself. The investment that will pay the biggest dividend is always the investment in yourself. Whether that’s having a great coach, joining a Mastermind of successful people, educating yourself through books/courses/trainings, investing in yourself will generate the greatest returns. You are a renewable resource. You are able to take your skill anywhere. The more skills you have, the smarter you’ll be about making choices, and the more options and choices you’ll have. Always invest in yourself.   #3: Use a barbell investing philosophy. The bulk of your investments—90% of the things you’re investing—should be conservative. Roland has a lot of money in cash so he can take advantage of opportunities when they come up. Invest that remaining 10% in things that could pay off in big ways. Preserve 90% of your cash, have 10% at risk, and know that a few of those risky investments could pay off huge.   #4: Think in buckets. You should have a bucket for cash, a bucket for philanthropy and doing good for the world, a bucket for doing things with/for your family, a bucket for travel/entertainment, and a bucket for savings. Then, every month you allocate a certain percentage of your money into each bucket. This way you’ll always have money for the things you need. It’s a great way to manage your money.   #5: Your business should always work for you, not the other way around. Roland sees so many people who get into a business and stick with it no matter what, because they don’t want to fail. That’s a terrible mistake. Give a business a certain amount of runway and capital, and if it’s not performing, you don’t keep feeding it. Let it go. If it’s not working for you in the time period you’ve allocated to make it go, stop investing in it. It will change your life when you stop working in businesses that really shouldn’t exist.    #6: Buy back your time first. Whatever it is that you’re doing right now—from walking the dog to mowing the grass to doing your laundry to cooking meals—if you don’t enjoy doing them, use your money to hire someone to do them for you. If they’re worth less than what you could be earning doing something else with that time, then pay someone else to do them. That buys back your time so you can spend your time doing more valuable things.    #7: Money serves to buy you freedom and options. This one is more of a mindset principle. Money is nothing more than a store of value, so you can do things in the future. It gives you options to do whatever you want to do. It gives you the freedom to spend less time making money. If the pursuit of money is costing you your freedom, or it’s limiting your options in a negative way, then don’t do it. Use that as a guideline. It should govern everything you do. Money should provide you with freedom and options. Don’t sacrifice freedom and options to get money.   RESOURCES: ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast <li style="font-weight: 400;"...

What makes a good business partner, and how do you know if you are good business partner material?&nbsp;In today’s episode, co-hosts Roland Frasier and Ryan Deiss, who happen to be longtime friends and business partners, talk about what it means to be a “partner person.” If you’re not a “partner person,” can you become one? And what does that involve? Related: how do you go about finding another “partner person” to partner with?Before they dive into all that, they take a quick detour into where to get your funding when you’re getting ready to start a business.How To Fund Your BusinessRoland does a decent amount of consulting for high-quality people who are looking at new business opportunities. He talks them through where their funding will come from—bootstrapping vs. raising capital—and how to figure out what it will cost. What are the resources they’ll need to make this new thing go?You’ve always got to start with your budget. Don’t dive in without knowing that. How much money will you need, and where’s the best place to get it? Will you self-fund? Let the company fund itself? Or go out and get funding from an outside source, like angel investors or venture capitalists? There’s also franchising and licensing. Pick a path, decide how much you need, and state upfront at what point you’ll fold if things aren’t going well.&nbsp;When you’re looking to start a new business, the first rule of thumb has always been to find a need and fill it. And figure out ahead of time if people will pay for your end result. Do people want what we’re offering? Dry test it to make sure. Don’t take people’s money and then not deliver. And how do you decide if you need/want a partner? And how do you pick the right one?How to Be a Good PartnerRyan attended a recent Mastermind where they talked about people who make good business partners and people who don’t play well with others. Partner people and not-partner people. What does it mean to be a partner person? How can you tell if you’re one or not? If you know you’re not, can you become one?When Roland was practicing law, he got to see a lot of people forming partnerships, many of which didn’t end well (hence the need for bringing the law into the picture). He always tells people they should do a partnership agreement, because partnership expectations are hard to agree on if you don’t write them down.&nbsp;A history of successful partnerships is a good indicator that someone is a partner person. If you’ve been in litigation with people you were in business with, that’s a bad sign. If they’ve sued or been sued by everyone they’ve been in business with, that’s a problem. If they talk crap about former partners, also not a good sign.Good partner people own their stuff when a partnership goes bad. They don’t blame everything on the other person. Honest communication is really important. You need people who are aware of their own faults and tell you what challenges you might have with them as a partner. Solid self-awareness and ownership and the willingness to change are all important.&nbsp;When you go in, you have to believe that together you’ll be better than you were separately. The sum has to be bigger than the parts. You also need to complement each other. Ryan had a partner once who was too much like him; their skill sets were too similar. They couldn’t stay partners. You need to be aware of your strengths and weaknesses.&nbsp;The other piece is that you need to see value in other people’s strengths. Non-partner people tend to devalue the strengths that other people have. They think the thing they’re really great at is the only thing. You need to see the other person’s skill set as being equally valuable. You can’t treat your partner like an employee. It’s frustrating when you’re in a partnership and the person is me me me all the time. You want to hear “we” and “us.”A...

Ryan Deiss was recently featured on the Perpetual Traffic Podcast to talk about the future of marketing and conversion.   Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been.   We’ve been receiving so much positive feedback about adding Ryan as a co-host on Business Lunch. We recently featured Ryan on another one of our podcasts, Perpetual Traffic, about the future of marketing and some cool things happening at Scalable. (One of those cool things is Scalable Impact LIVE. Get your ticket HERE.) It’s a great episode to listen to as a leader and entrepreneur—and to have your marketing team listen to as well.    No one knows marketing like Ryan Deiss. Listen in as he chats with Perpetual Traffic hosts, Ralph Burns and Kasim Aslam, about what we can expect in the world of marketing in the weeks and months to come.   How Digital Marketing Has Changed in the Past Two Decades Ryan has been in the digital marketing game since he was 19, and he’s almost 41. If you do the math, he’s been at it longer than he hasn’t. And he’s seen a lot of changes. When he first started, obviously there was no Google or Facebook or YouTube or TikTok. Over the first decade of his career, he watched it move toward marketers’ ability to target. There was this push when it was all about “right person, right time” (and the right message wasn’t as important).   In the past few years, we’ve seen a shift away from that. Things got harder, more expensive. It’s been fun with Facebook ads from 2007 to 2017. There was a new social channel coming out every other month. You could get in early, build your following. We watched influencers become celebrities.    But paid ads have straight up doubled in the past year. The average marketer has to spend more, and it’s only going to get harder. We peaked, we crested, and now we’re seeing a shift back toward digital marketer looking like mass media marketing. Our ability to get our message in front of the right person at the right time is slowly getting taken away from us—through competition, algorithmic shift, and being priced out.   With all this mass media, the message matters more now. It’s the message that reigns. There’s always going to be an edge if you’re really a student of this stuff. It’s really important as marketers that we own our message and become good copywriters again. Bad copy used to work if your timing was perfect. The message could be “want this thing?” People would be like, “I do!” And it was as easy as that.    Now? The sky isn’t falling exactly, but you have to realize that the 2015 playbook isn’t going to work in 2022. You have to build your own community, your own media brand. You need an email list, a podcast, a community of people invested in you and what you do.   The Best Message Wins Roy Williams, one of Ryan’s mentors, is the author of The Wizard of Ads trilogy, which “everybody should read,” Ryan says. One of the fundamental themes is that the best message wins. Roy knows this because he’s done primarily mass media marketing, and there’s only so much targeting you can do through radio/TV. Roy always says, “The most valuable target is the untargeted target that you target through messaging.”   Why is this true? Because, the more targeting you bring into play, the higher the cost. The holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn’t even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing.    Ryan says there’s going to be an absolute...

In an interview with Roland Frasier, Marcus Lemonis, host of the hit TV show, The Profit, breaks down what really matters most in business. Marcus was scheduled to speak at T&C 2020, but the event never happened. Roland and Marcus still had a chance to sit down and chat though, and this podcast episode revisits that brilliant interview.  And exciting news! Marcus will be speaking at Scalable Impact Live in Austin, TX on November 2-3, along with NFL Hall of Fame running back Emmitt Smith and Kendra Scott, who has had a billion dollar exit in her fashion brand. Marcus is known for looking at the 3 Ps—people, product, and process—when he’s evaluating a business to invest in. When asked to break that down, he said it’s important to first establish the fact that this framework works for everyone. It’s an easy way for him to communicate with people on TV about how to think of their business differently. The application is universal. Product, Process, People These are the three things that matter in a business, but you have to rank them in terms of priority, Marcus says.  Product is the easiest one to think about. A relevant product or service is something everyone can understand. It’s got to be real time, digestible. It has to be able to change when the environment changes, and it’s got to be driven by the market, not your emotion. Process is all about how you develop the idea, how you properly document it, build the case study around it, test it, roll it out to people, and continue to improve on it. Where a lot of companies die is that they don’t evolve, and you have to. Your process has to evolve and take into account new technology, trend changes, etc.  People are the most important. It’s easy to say you care about people, but Marcus has started to rev this up a little more recently. Start with yourself. You can’t respect other people if you don’t respect yourself.  2020 has been a crazy year. It has wreaked havoc and played tricks on people’s minds. We’ve lost a lot and need to take stock in who we are as individuals, family members, community people, and leaders. Then apply that to people who work with you, not for you. We get frustrated with people, and we change our tone. We have this mindset of you work for me, instead of you work with me. We can be collaborative and thoughtful and still be good leaders.  “I can go into any business and help them to think differently about themselves and other people,” Marcus says. “If you’re not capable of thinking differently, you shouldn’t be a leader.” What Is So Attractive About Turn-Arounds? The Profit is all about turning around businesses that are having challenges. What makes someone want to tackle something so difficult? Marcus says he’s always just been more at home with looking at things that are broken (processes, products) and really understanding it. “I’m more comfortable with things that are fractured,” he says, “because I like to be the guy with the glue who puts things back together.” How does he decide when to help people and when to cut his losses? He says a lot of people think he’s crazy. “Why do you waste your time with knuckleheads?” people ask him. And he does it because of what other people learn while they watch him do it. He invests time in people to prove something to himself, to help others, and he knows it also resonates with the people watching. He wants to raise people’s self-awareness about their behavior. How does he deal with people attacking him while he tries to help them? Well, that part isn’t much fun. When the cameras leave, those relationships don’t always work out. If they’re delusional about themselves, they usually don’t change. Don’t rely on the other person to dictate your behavior, he says. You...

A good leader communicates directly and truthfully without sugarcoating.In today’s episode, co-hosts Roland Frasier and Ryan Deiss recount a recent leadership meeting of their central holding company, Scalable Equity. According to Ryan, the meeting was going “fine” until Roland “started yelling at this one guy out of nowhere.” Roland’s rendition of what happened is nothing like Ryan’s.These differing perspectives caused Roland and Ryan to reevaluate things and ask some important questions like: How do you yell at people when they’re screwing up? How do you talk to people at an executive leadership level vs. your subordinates? Do we need to worry about people’s feelings? What’s the best way to deliver uncomfortable truths?Listen in as they tackle a hard topic head-on.Two Sides to the Same StoryRyan gives his version of the leadership meeting first. Things were going fine. They were talking over their priorities. Then Roland started yelling about how they had goals that didn’t get met, projects that didn’t get finished on time. He was frustrated and let his feelings be known. Ryan said they were all frustrated, but he was still surprised that Roland came in with “guns blazing.”Roland says Ryan’s characterization isn't accurate. He felt like the meeting was all BS. Everyone was being inauthentic and pretending to be this perfect image. He was surprised that people were faking fine.From Roland’s point of view, it started with looking at one particular company’s financials. They received PPP money, and have a line of credit. The company had missed its goals by a fair amount, and the current month was tracking even worse. They’d made a lot of changes, but they were using PPP money that was supposed to be sacrosanct.&nbsp;Roland says there had been rumors of people complaining about variable comp, and they needed to understand they were underperforming. A company called DigitalMarketer shouldn’t have a struggling marketing department.&nbsp; He loves them all, but they need to fix this, and the leadership team is responsible.He says he wasn’t picking on one guy. He was talking to everyone. (He called this person after the meeting to clear things up.)&nbsp;Sugarcoating vs. Being RealRoland and Ryan discuss the whole “praise in public, reprimand in private” concept. They agree that yes, you need to be careful not to damage someone reputationally by coming down on them hard in front of others. But, in a leadership meeting, you need to be able to talk directly. It’s tempting to sugarcoat, but the longer you go without saying what you need to say, the harder it gets.&nbsp;If you’re going to talk to a person about their performance (or lack of), that should be done in private. But when you’re talking about the company and saying, “Here’s where we’re falling down and here’s where we stand as a consequence of that, and that can’t continue and we all need to pull together and figure out how we’re going to help correct that,” you’ve got to be able to have that conversation with your leadership team. They don’t need to be beat up on or singled out, but they need to hear the truth and where the collective leadership is failing.Roland said he didn’t make an emotional outburst; he delivered the facts intentionally in the way he thought would convey the biggest impact. He thought about the words he was using and chose to say “marketing” instead of a person’s name.Ryan said he wished he would have known ahead of time that Roland was going to bring it up, so he could have been prepared. But he realizes that a leadership meeting is literally for discussing problems. If they’re not going to meet for real talk, then why are they even meeting?&nbsp;He says a leadership team can’t be effective unless they can piss each other off and still move on from that. If you’re hyper-obsessed with not hurting people’s feelings, how will you ever get

Get the behind-the-scenes inside scoop on what went right (and wrong) at T&amp;C 2021.In today’s episode, co-hosts Roland Frasier and Ryan Deiss pull back the curtain and take a very honest look at what it’s like to pull together a huge conference not only during a pandemic, but when your celebrity guest pulls out at the last minute.Before they share those details—and what you can learn from them—don’t miss the opportunity to be part of what’s coming up next. You’re invited to Scalable Impact Live on November 2-3, 2021. It’s an event like no other. Roland, Ryan, and Richard will be up close and personal, workshop style, teaching cool stuff, helping you network with amazing people, and getting actual work done. Register here TODAY.Now listen in as the hosts describe a very intense three days at T&amp;C.A Last-Minute Scramble for a Celebrity GuestTraffic &amp; Conversion Summit celebrated its 10th anniversary in 2019. Then it got canceled in 2020 because of Covid. Roland and Ryan and their team had high hopes for T&amp;C 2021, with fingers crossed that Covid would be a thing of the past. Their goal was 10k in attendance, a new T&amp;C record.Then, the week they announced the event—and celebrity guests Snoop Dogg and Martha Stewart—the Delta variant was all over the news. Their timing could not have been worse.&nbsp;Then, on the first day of the event, Roland got a call that Snoop was sick and couldn’t make it. How were they going to deliver a great experience to their guests without him? They had to decide on the spot whether they’d cancel him altogether or keep him for next year. They decided to keep him. And had a day and half to find a comparable replacement.Meanwhile, Ryan was having recurring nightmares and waking up in cold sweats about walking out to do the keynote at a sold-out event with no one in the audience. On the actual day, backstage, waiting to walk out, he had a near panic attack and texted Roland. (His keynote fortunately went great.)Roland Gets the Job DoneRyan is very impressed by Roland’s seeming unflappability in times of great stress. When Snoop Dogg canceled, Roland called in every favor he possibly could and came up with a list of 22 possible replacements. They narrowed it down to Gwyneth Paltrow and Magic Johnson and decided on Magic. Roland wrote the contract on his laptop on the way to the conference center.&nbsp;That night he slept from 1am to 3am, because he had to cram on Magic interviews and his book, so he could craft a list of questions they’d be asking him (per his PR team’s requirements).&nbsp;Ryan says Roland is suck it up, buttercup, and never looking for pity. He just gets the job done. When crap goes sideways, it’s a reason to sleep less, but not to give up. You make the thing every bit of what you promised it would be to the people who have invested their time and money to come.&nbsp;Roland shouts out Martha Stewart for being a suck-it-up person as well. She had just gotten out of the hospital from surgery on her broken ankle. Her doctor told her not to move, but she wasn’t going to back out of the job she signed up for. She had someone helping her walk, but she showed up, and she delivered in a big way.When Bad Things Happen, Freak Out for a Minute, Then DeliverNot everyone can be as calm as Roland Frasier, but a good leader needs to stay calm enough to lead the team and make things right for the customers. Ryan noticed that some people on the team were able to do this and pursue solutions. Others seemed drawn to the...

Starting a new project is easy; finishing what you start is crucial.   If you want your business to grow and scale, you can’t just do one thing. But you also can’t just have a bunch of great ideas, start a bunch of projects, and never finish them. 80% done is zero.    In today’s episode of Business Lunch, co-hosts Roland Frasier and Ryan Deiss take an honest look at some of the struggles they’ve had lately in their multiple businesses. They talk through some challenges at DigitalMarketer in particular. Things haven’t been getting completed at the speed, frequency, and level of excellence they want them to.    The good news? They’ve had some hard discussions with their leadership team, and they’ve finally solved this challenge. But it has involved relearning lessons they’d already learned from past mistakes. If this happens to you too, you’re not alone.    One Team Takes One Thing at a Time from Beginning to End It’s a classic mistake—trying to do too much with just one person or one team, stretching people too thin. This temptation is always present, but it never works out.    Roland and Ryan’s longtime friend, Carl White, talks about half-built bridges. Instead of building a whole bridge, you keep starting bridges. You put in tons of labor, and it’s worth nothing, because nothing is finished. It’s not that, if you get it to 80%, you’ll get 80% of the results. Nope. You’ll get zero results.    They’re not saying your business can’t do more than one thing at once. In fact, you have to, if you want to grow and scale. The iPhone doesn’t go away while Apple is developing the iWatch. But you have to acknowledge that one team can only take one thing from beginning to end at a time. When you have a team working hard on something, you can’t ask, “Hey, can you do this thing too?” Whatever gains you get on the new thing, you’re going to lose on the first thing.   What Roland and Ryan did to solve this was very simple. Each team stopped doing everything but this one thing. They tackled until it was done and it was great. Every piece of it. Then they moved on to the next thing.    So how do they solve for the long term? How do you start something new and keep the other things running?   Don’t Ask a 0 to 1 Person to Do a 1 to 10 Job You have to know the difference between a “0 to 1” person and a “1 to 10” person. These are two totally different personality types. A 0 to 1 person takes a project from start to finish, but then they’re done, and a 1 to 10 person takes it from there. They run it, manage it, optimize it. And the 0 to 1 person starts something new.    One mistake they’ve made in the past: asking a 0 to 1 person to do 1 to 10 job in their spare time. A second mistake: giving the 0 to 1 person a team and hoping they can do both the launching of new projects and the maintenance of old projects. You wind up building a team of people who aren’t as talented as the 0 to 1 person. And, even more importantly, you’re asking a 0 to 1 person to be a manager. That’s not in their wheelhouse. They want to get things done quickly and correctly, not take the time to teach other people how to do it.   The bottom line: if you want to do multiple things at the same time, you need multiple 0 to 1 people.    What This Looks Like in Real Life At DigitalMarketer, one of their portfolio companies, they’ve had marketing and products centralized for the longest time at the holding company level. Now that they’ve hired a general manager, they can begin to build a marketing team made up of “1 to 10” people.    They’ve also identified this at <a...

What if you could sell less but make a bigger profit? Sound too good to be true? Russ Ruffino, creator and founder of Clients on Demand, helps experts, coaches, consultants, and thought leaders do this very thing. In this episode of Business Lunch, Russ sits down with host Roland Frasier to talk about how he went from selling products that cost less than $10 to selling programs that cost $10,000 or more.   Russ started out in online marketing in 2011. After some affiliate marketing success, he realized the real money was in creating his own stuff. He bought everything he could afford on his bartender salary and started selling products at a really low price. It didn’t take long before he decided to flip the model on its head. Instead of selling thousands of copies of something that cost $7, why not sell a handful of something that costs $7k?   The Model Is Simple Russ tried a massive experiment. He designed a funnel, found some committed folks to enroll in his program, and they got results. His income went from $20k/month to $200k/month as soon as he got it cranking. They scaled and scaled, and now they’re doing around $1.7 million/month.   He says his model is simple and elegant. It’s what’s left when you toss out everything extreme or unnecessary. ad webinar phone call new client   They run ads on YouTube and Facebook and drive traffic into a 40-minute webinar. On the webinar, they invite people to book a call. On the call, they book them straight into their high-ticket program. And that’s the same model they teach to their clients. Their program is 8 weeks long. On the back of that, they have a 1-year mastermind ($24k). Then they have a higher-level mastermind for $85k/year for people who want to go to multiple 7, 8 figures.   The vast majority of their clients are in the health space, relationship space, nutrition space, real estate space, NOT the business building space. They don’t want to create their own competitors.   Their ideal customer is anyone who can solve a major life or business challenge. They have to have something to teach people and an outcome they can help people achieve. One of their clients is a handstand coach. He teaches how to do a press up to a handstand, which is the holy grail of yoga/fitness people. Russ was skeptical at first, but it’s wildly popular and way more than just a handstand. There are a cascade of benefits—no back or shoulder pain for the rest of your life, literally being an inch taller—that make it well worth the high ticket.   What About Downselling and Outsourcing?  A lot of people believe you have to warm people up by starting with a low-ticket item, then move toward a high-ticket program. What are Russ’s thoughts on the value ladder concept? His method works without a warm-up. He’s filtering out people who aren’t willing to invest and commit, and getting right to the people who are.    He might be leaving money on the table by not having a downsell, but he doesn’t know what he’d even sell. He could do an information-only program without the support, but that defeats the whole purpose. It’s like giving a stick of dynamite to a kid.   About 95% of their enrollments come on the first call. They have 30-35 people a day reaching out to his company, and he has 5 people on the phones full-time. They watch the webinar, then book their appointment right after.   He says he hasn’t had much success with outsourcing sales. It’s difficult to find someone completely aligned with their values. They only make an offer to 80% of the people they talk to. They firmly believe...

There’s a lot of buzz right now about a surprising new privacy announcement from Apple and a “new” thing called the creator economy.Of course you can count on co-hosts Roland Frasier and Ryan Deiss to have some thoughts about it all. Summer is over, and Roland and Ryan are looking forward to getting back into the normal groove of business, which they both love. Traffic &amp; Conversion Summit is just around the corner. These are exciting times. And, hey, if you’re enjoying the podcast, take a minute to review it.Today’s episode is a virtual smorgasbord of great topics, and they start off by discussing a recent article titled “The Year that Everyone Became a Creator.” The article essentially states that we have this creator economy right now and, as a result of that, anyone and everyone can be a creator, someone who is able to scale without permission.&nbsp;There’s Nothing New Under the SunRyan says this development—individuals thinking more like businesses—is a good thing. In the past, an individual putting themselves out there was a fairly limited business model. They’ve shown they can monetize their own stuff, but then go beyond that and leverage investments in other businesses.His only problem is with the terminology. This idea of a creator economy, or even creators in general, is just a rebranding of the word “entrepreneur.” It’s not new. Sure, there are more opportunities right now, so we have more winners. But businesses have been doing this forever.Like Roland says, it’s a reskinned version of an age-old thing. Ryan’s marketer side thinks it’s brilliant to rename a category, but the teacher in him warns us not to lose the opportunity of learning from all the models we have in the past.Roland agrees. He’s a fan of reading the classics in business and finance and marketing. Like that Shakespearean assertion that there are only 7 plots in the world, all of this has been seen before. Don’t go out and read all the new books on becoming a creator. It’s called business.What Goes Into Being a Business?So, to break this down, what does every business need to do? Three basic things: They’ve got to have something to sell.&nbsp; They need a distribution channel. They’ve got to have monetization. A lot of creators/influencers right now (on TikTok, etc.) are entertainers. There are no more gatekeepers. You don’t have to get on the radio or TV. You still need to have something you’re selling—a product or a service. Entertainment is a service. You still need distribution and monetization. And there are a lot of opportunities to cross-monetize your celebrity. A lot of people are now able to get into micro-funds, to micro-invest.Roland and Ryan are developing a fund that will help small businesses. They’ll put their own money into it and raise money as well. It’s an example of creators investing in other creators and keeping small alive.There’s a great opportunity to create your own network, like they’re doing with their podcast. It’s just eliminated the giant infrastructure with investment. Democratization is an overused word, but it’s appropriate. Don’t limit your monetization. Do all the things you’re doing but also make semi-passive investments in other companies. Diversify how you make money.Is Our Privacy in Jeopardy?The host switch gears for a bit to talk about something pretty important: your privacy. Apple announced recently that, in hopes of stopping child trafficking and abuse, <a...

Build your business smart, and you can make a lot of money when you sell it.   In today’s episode of Business Lunch, host Roland Frasier sits down with John Warrillow, founder of ValueBuilder, author of three great books, and all-around good guy, to talk about building and selling businesses.   Each of his books is geared toward a different phase of your business. Built to Sell is for anyone feeling trapped in their business and shows you how to create a business that can thrive without you. The Automated Customer is for anyone looking for a recurring revenue stream. And The Art of Selling Your Business is for anyone on the last chapter of their entrepreneurial journey.   He also has an exclusive offer for Business Lunch listeners who want to apply the lessons from his latest book to their own businesses.   Listen in as Roland and John dig deep into how to build and sell your business well.   Building a Company You’ll Eventually Sell John has a radio show called Built to Sell where he interviews a different entrepreneur each week about their exit strategy. He says there are a few dozen people out there playing at a higher level, out-maneuvering and outthinking the other side. They were the inspiration behind his most recent book. What tactics can we learn from these people? What mistakes can they help us avoid?   The biggest issue entrepreneurs face when they go to sell their business is: what do you want for it? John says if you put a super-high number out there, you’ll lose people before you even start the process. On the other hand, if your number is too low, you’re cheating yourself. There’s virtually no good answer to this question, but this is a decent one: “Hey, I’m a reasonable person. I’m happy to review any offer you think is reasonable.”   He tells them that he’s willing to look at an IOI (indication of interest) if they want to put that together. An IOI is not the same as an LOI (letter of intent). An LOI gives a specific price and includes a no-shop clause where you agree not to market your business to anyone else. That’s a dangerous document to sign. You’ve lost leverage. You want a process to try to get multiple bids from multiple people at a time.   The Importance of Building Your Own Media A lot of Business Lunch listeners own ecommerce companies, and right now FBA (Fulfillment By Amazon) roll-ups are all the rage. They’ve raised over $1 billion in funds and hold workshops on how to get the most for your business. They create a deal flow mechanism—How to Sell Your Amazon Business—then go in and buy at low multiples. They’re like the fox in the henhouse. How would John advise someone who gets an offer from one of these groups to proceed?   He asks the question: who owns the customer? If Amazon is seen as the ultimate owner of the customer, and you’re a fulfillment house with a 3rd party product you sourced, you don’t have a direct relationship with the customer. This puts you in a weak negotiating position.   If you own the brand, the customer list, and you

You need a process for distinguishing a good idea from a great idea.   It’s fairly easy to tell the difference between good ideas and bad ones, but what about good ideas and great ones? As many people have said in a lot of different ways, sometimes the enemy of a great idea is a good idea. (For great ideas delivered to your inbox weekly, sign up for the Scalable Memo.)   Good ideas are a dime a dozen, and if you say yes to all of them, you’ll never have the capacity to try out some really great ideas. At a recent strategic planning meeting, Roland and Ryan sat down with their team to look at where they’re at as a company and where they’re headed. They felt frustrated that growth hasn’t been what they’d hoped of late.   They concluded that they’d been investing too much time and money into good ideas, instead of great ones. It was time to let some of those good ideas go. But how do you know when and how to do that?    Tweaking the ICE Model and Clearly Stating the Hypothesis The ICE Scoring Model is helpful when deciding whether an idea is good or great. You rank your project on a scale of 1-10 in each of three categories: Impact, Confidence, Ease. Then you multiply the numbers to get the ICE score.    To make sure an idea is great, and not just good, Roland and Ryan have decided to go for a high score in all three categories, not just one or two. If something will have a high impact and is easy, but you don’t have confidence in it, it’s not going to be great.    They also decided to get very clear on their hypothesis from the beginning and put it in writing. A simple paragraph is fine. “We believe that, if we do the following, it will achieve this particular result. And we’ll know when x happens.”   Don’t just say, “We think that, if we do this, we’ll get more leads.” That’s not specific enough, and there’s no time frame. You need to know when to kill if something doesn’t work as quickly as you wanted. You need a system for identifying whether or not an idea lives up to expectations in a stated time frame.   Just because you have the capacity doesn’t mean you have to take on a project. If it’s not a great idea yet, let it bake.   Getting Your Employees to Think Like Owners The theory is that the more we can help employees to think like entrepreneurs, to have an owner’s mindset, the more aligned we all are toward achieving our goals as owners. But how do you do that? How do you instill an entrepreneurial mindset in the people who work for you?   Ryan thinks most people are at one end of the spectrum or the other. They’re either a serial entrepreneur who’s always starting something new or someone who just wants a job where they clock in and out and do what they’re told. He doesn’t see many people in the middle.   One way to motivate employees to act like owners is to offer variable compensation (incentive on top of a base salary used to motivate and retain employees). But Ryan hasn’t seen that work. He thinks you either have that mindset or you don’t, and their company isn’t going to pay a salary at market rate and put variable comp on top of that. For owners, if there’s no money, there’s no paycheck. If lots of great ideas bring in lots of money, they get more. You can’t have your cake and eat it too.   When you’re interviewing, you look for people who take ownership of things. Ask them questions and see if they get responsibility and already take ownership of their lives. People with owner mindsets are going to make decisions for the good of the company, not just themselves.    Micro-Ownership as a Prerequisite to the Owner Track There are two tracks: the employee track and the owner track. Instead of...

Learn the importance of systems when it comes to inside sales.   Before Neal Tricarico joined Scalable as Director of Sales, inside sales was one of the biggest missing pieces in the business. Scalable was born from a digital marketing company, and they didn’t have anybody on the phones. They were literally missing out on half the sales they could have made.   They snagged Neal from the Tony Robbins organization, and he brought his vast experience, impressive credentials, and his great personality with him. He has developed several systems that have proven wildly successful with sales teams, and he amped up Scalable’s inside sales in no time.   In today’s episode, he sits down with host Roland Frasier to share some valuable information with listeners, including exclusive access to his brilliant Sales Strengths Identifier (SSI). Whether you’re hoping to improve your inside sales—or get it started in your business—Neal has just what you need.    An In-House Sales Team vs. an Outsourced Solution What are the pros and cons of hiring your own sales team vs an outside sales team? Basically, the biggest advantage to an outside team is a lower investment risk. And an internal team is more aligned with the culture and values of your company, which is a huge advantage.    Neal says that hiring your own team means your sales reps “have an opportunity to eat their own dog food.” They can experience what they’re selling. An outside sales team, on the other hand, has a potential disconnect from the products they’re offering. There’s no buy-in. They’re just doing their job.   What’s the First Step to Bringing Sales In House? That first hire is most important. Scalable brought in Neal, and he brought in his own successful system. Then he recruited and hired sales reps who understand and work in that system.   If you’re just starting out, you’re looking for a player-coach, someone to roll up their sleeves, be sales rep #1 so they understand what’s actually happening on the front lines. They can build out the framework of success. Then you can scale and hire more reps.   Great. So, how do you find that person?   Neal believes there’s a confluence of science and skills. There are specific capabilities required. You can assess someone to see if they have those skills with The Sales Strengths Identifier, which Neal invented. It’s both data-driven and experiential, and you can match it with your interview process.   So, what are those strengths/skills?   Strength #1: Mindset Mindset is the critical foundational step in this process. You need someone who has the ability to shift their focus from their own needs/wants to the client’s. Mindset-wise, you’ll never feel bad or smarmy when doing sales, because you know the value of what you’re offering exceeds the price. You’ll feel good about it the whole way through.   Strength #2: Rapport You want someone who has the capability of establishing rapport with clients—and quickly. You have to earn your customer’s trust and respect as soon as possible. First impressions are huge.   You establish this rapport by focusing first on the client. Seek to understand before being understood. No old school small talk; that’s a turnoff. Instead, ask an open-ended question: What led us to this call today?   Strength #3: Diagnose Needs A doctor who prescribes without diagnosis is guilty of malpractice. It’s the same with sales. When we pitch or present our solution before we’ve actually diagnosed the client’s needs, we’re guilty of malpractice. Your moral obligation is to conduct a gap analysis that helps the prospect...

Honest communication with your business partner while things are going well can prevent disaster down the road.   On today’s episode of Business Lunch, co-hosts and business partners, Roland Frasier and Ryan Deiss, talk about something they hope their listeners will never experience in their business: mutiny in the ranks.    They discuss the three biggest challenges co-founders face and how to proactively avoid them and ensure the success of your company.   They also share two big things businesses can do RIGHT NOW if they want to grow:    Implement an operating system that will give you more free time as you scale. Find out more about the Scalable OS Accelerator here.  Take your business partner (or your whole team) to Traffic & Conversion Summit LIVE in San Diego, CA on September 13th-15th.    When a Business Partnership Goes Sour   Great Jones is a direct-to-consumer cookware company that has become really popular the past few years, especially among the Instagram crowd. Two women, who were great friends in college, went off to start their own careers. One was a designer and understood branding and social; the other was more of an operations person.    Then they decided to combine their talents and started a company together. They were great at PR, and everything looked perfect, but behind the scenes, it was a mess. One cofounder pushed the other out, but the one who got pushed out had a better relationship with the team, so the whole team walked.    Roland and Ryan know it’s not always as cut and dry as good person/bad person. Ryan and his former partner, Perry, had ideological differences. Ryan thought Perry was a jerk, but now realizes he had to own his part.    Generally, Roland and Ryan agree, but sometimes they don’t. So, how do they ensure disagreements don’t lead to infighting?   What to Know Before You Go Into Business Together   First, be careful who you go into business with. Don’t go into business with someone with ideological differences just because you’re friends. If one of you wants to do good, and one of you just wants to make money, it will be hard to work together.   Make sure your values align. Take an honest look at your work ethic, finances, family values. Are you workaholics or do you take vacations? Do you want to take money out of the company or leave it in?   They recommend grabbing a long-form partnership agreement from LegalZoom and taking a look at questions like these:     What happens if one of us wants to leave?  What happens if we need more money in the company? What happens if we get deadlocked?      Ideally, you want partners with complementary skills so there can be clear divisions of labor. You each play different roles in the company. But you’ll still have to communicate.   Roland is a huge believer in consensus. If he wants to do something and Ryan doesn’t, but Ryan decides to disagree and commit, as far as the rest of the team is concerned, Ryan is all in. Just like there have been times when Roland doesn’t agree, but he goes along with it anyway.   Bottom line: they put on a united front for the team. “We don’t fight in

Learn what you need to know about working with celebrities when it comes to your brand. Advertising executives refer to celebrities as trust agents. When a celebrity endorses your business, it breaks down the barrier of the cold, unknown brand and gives your customers the sense of a friend telling them it’s okay.    If you know, like, and trust a celebrity, you’ll buy the brand.   Speaking of brands and celebrities, it’s almost time for Traffic & Conversion Summit LIVE, the largest digital marketing event in North America. This year’s event is being held in San Diego, CA on September 13th-15th.    Thousands of folks come out every year to hear about the latest and greatest developments in marketing in the online space. The speakers are always phenomenal, the takeaways beyond valuable, and every year there’s a really cool celebrity appearance as well.    On today’s episode, Roland Frasier and Ryan Deiss have a BIG announcement about T&C.     The one and only dynamic duo of Snoop Dogg and Martha Stewart are coming to Traffic & Conversion Summit 2021!    Find out how Roland and Ryan made this magic happen—and what you need to know about working with celebrities when it comes to your brand. All on today’s episode!   Making the Case for Brands Working with Celebrities   Years ago, at Traffic & Conversion 3, Roland was a new partner in the business and adamant about getting a celebrity for the event. Ryan was just as adamantly against it. “This is a stupid waste of money” were his exact words back in the day.   They went with Roland’s gut, brought William Shatner to the event, and that changed everything. Shatner isn’t just an actor; he’s a brilliant marketer and a spokesperson for so many great brands. Just like the wildly famous mismatched pair, Martha Stewart and Snoop Dogg. They’re very successful business people with a lot of expert advice to share.   So why should brands be thinking about working with celebrities? It’s that whole concept of celebrities as trust agents. Why pay cool celebrities to come to T&C? Because it draws people in who might initially be skeptical. If T&C is good enough for Martha and Snoop, it’s good enough for me. It takes the risk out of the equation.   It’s also a signal. If T&C can get big celebrity names at their event, clearly they’re legit. The brand elevation you get from that signal is off the charts. From a marketing perspective, it lowers your acquisition costs. The celebrity deals always pay for themselves.   Not to mention the amazing energy that comes when you’re in the same room with a bunch of people and some cool celebrities. You can’t put a price tag on that.    How To Do a Celebrity Deal   So how do you get celebrities to work with you? Obviously, you don’t just go out and hit them up on Twitter. There’s a process.    Do you (or anyone you know) already have a relationship with this celebrity? If you don’t know them directly, you go to their agent. If it’s a big celebrity, the agent won’t return your call. You need a connection to their agent (a broker).   You can Google “celebrity broker Los Angeles” or go to IMDb and register for a Pro account to find the agent’s information. If you don’t get replies, reach out to event coordinators at places they’ve spoken at before.   A lot of celebrities don’t have a set fee. You make a firm offer. The amount of money they command depends on their popularity at the time. Then you negotiate for weeks or months. If you’re talking about a single event appearance, it won’t cost you as much as endorsing a product.   How much money are we looking at? The celebrities T&C wants are asking

Roland and Ryan take an honest look at some companies that are trying to reinvent business these days and discuss the pros and cons of each of these work schedule innovations.  Business owners across the globe are hoping for bigger wins by changing things up—5-hour workdays, 4-hour workweeks, unlimited time off. But the real question is this: is it working? Find out on today’s show. But before you listen—if your company is looking for a good system for planning out initiatives, setting priorities, and ultimately, getting things done, check out our Scalable OS Accelerator. No matter what your workday or workweek looks like, we can help you map out the best course of action, 90 days at a time. Spots fill up fast, so jump on the waitlist today!   The 5-Hour Workday that Worked. Until It Didn’t. Tower Paddle Board CEO, Stephan Aarstol, made headlines recently when he admitted that his company’s 5-hour work days just about took them from booming to bankrupt. Kudos to him for trying something new, showing his work, then coming back to share his failure.   Shorter workdays and workweeks are based on the science that says we’re only productive 2-3 hours a day. But we each have different rhythms, and those of us who are creatives can’t always be creative on demand. We need that muse to strike. How do you optimize and harness productivity during a shorter window of time?   Here’s Why Tower Tried That Experiment: Humans are not machines. Happy people are more productive. Fewer hours create scarcity and efficiency.   That all sounds good, so why didn’t it work?    Because your company isn’t working in a vacuum. You might be working less hours, but your competitor in the market isn’t. They’re working harder than you are on behalf of the customer, and they’re going to beat you.   Customer First, Not Employees First You’ve heard the line: “make your employees happy and it will all work out.” Roland and Ryan don’t buy it. The 8-hour workday and 5-day work week might have been established arbitrarily, but it’s been effective for a long time. Because it meets the customers’ needs.   If you’re going to invest innovative energy at your company, is it best directed at a new way of doing work or better ways to serve the customer? Sales people can’t limit their availability like creatives can. They need to be there for business hours. And your hours need to be informed by your customers, not your employees.   If you seek to innovate, do it in the area of customer value.   So, What’s the Final Verdict? The general guidelines of the 8-hour, 5-day workweek are good. Go from there and be flexible. Time-block your workday with breaks where you allow yourself to be non-productive or recharge. The important thing is that stuff gets done on time, and your customer gets what they need.    Don’t forget to sign up for our Scalable OS Accelerator if you need some good systems in place to make that happen.   Bottom line: Innovate with your customer in mind. You and your team come second. At the end of the day, we’re serving the people who pay us.Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!<a...

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners. More From Ryan Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode. If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here.  Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter  Through his Website. Follow Business Lunch Podcast On Twitter or Instagram Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners. More From Ryan Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode. If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here.  Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter  Through his Website. Follow Business Lunch Podcast On Twitter or Instagram Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners. More From Ryan Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode. If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here.  Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter  Through his Website. Follow Business Lunch Podcast On Twitter or Instagram Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners. More From Ryan Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode. If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here.  Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter  Through his Website. Follow Business Lunch Podcast On Twitter or InstagramMentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Book Recommendations: The Richest Man In Babylon Getting Everything You Can Out of All You've Got Unlimited Power Influence: Science and Practice Nothing Down, how to Buy Real Estate with Little Or No Money Never Split the Difference: Negotiating As If Your Life Depended On It Zero Down: 5 Proven Steps To Quickly Acquire Businesses + Unlimited Leads for Zero Money Out Of Pocket   Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners. More From Ryan Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode. If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here.  Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On <a href=...

Ryan and Roland talk about sales coming back after a lull, cryptocurrency, and wine. Wine? Sure, why not.  Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts   Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners. More From Ryan Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode. If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here.  Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter  Through his Website. Follow Business Lunch Podcast On Twitter or Instagram  Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Ryan and Roland talk about “their number”, do you have one?  So what do insanely wealthy people buy that ordinary know nothing about?  https://www.inc.com/quora/6-telltale-signs-youre-wealthier-than-you-think.html   Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners. More From Ryan Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode. If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.lick here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here.  Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter  Through his Website. Follow Business Lunch Podcast On Twitter or InstagramMentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Today Roland has the honor of talking to the co-founder of Reebok, Joe Foster (https://www.reebokthefounder.com/). Following his family heritage back to 1895, Joe's Grandfather, Joseph W. Foster, pioneered the spiked running shoe and famously made shoes for the Worlds best athletes. In this conversation, Joe talks candidly about the need for passion and undivided attention when it comes to Entrepreneurship, and the toll it can take on your family and personal life. If you sometimes feel that people around you are holding you back, you’ll be inspired by Joes’ experience. Joe recently released his book, The Shoemaker, https://www.amazon.com/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1622238975&sr=8-1 which Roland highly recommends. “There's only room for one love when your heart is fully invested in your passion”. Joe Foster. If you're enjoying the show, be sure to hit Subscribe or Follow on Apple Podcasts https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. and you can also find us on these podcast platforms, https://linktr.ee/firecircle. For complete shownotes, visit our website at https://businesslunchpodcast.com/. “I don't think you can go eight hours a day with something, whatever it is (with me, it's a company), you can't do that unless you're in love, unless you have a passion, because it doesn't give you back all that much at times, at times it gives you a lot of pain, a lot of heartaches.” Joe Foster. Thank you for listening. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get

Today we're re-sharing a snack-size episode that's been helping people ever since we first aired it in 2019!  We went behind the scenes with Todd Herman, Tucker Max, and Roland Frasier to talk about a precise way to get quality referrals from the clients and contacts that love what you do.  Todd Herman, Author of The Alter Ego Effect (https://alteregoeffect.com/) and Creator of The 90 Day Year (https://www.90dayyear.com/), describes this simple technique that re-frames your referrals so that your business will gain ideal new clients. You will hear Todd, Tucker, and Roland as they talk about the power of this in business. Thank you for listening. You can also find this Podcast on these platforms, https://linktr.ee/firecircle. If you're enjoying the show, please hit subscribe on Apple Podcasts, https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. Contact & Follow Todd Herman On Twitter, https://twitter.com/todd_herman On YouTube, https://www.youtube.com/user/toddherman1 Contact & Follow Roland Frasier On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Today is the beginning of a new chapter for the Business Lunch Podcast, as we welcome our new co-host Ryan Deiss. If you’re a regular listener (or an entrepreneur in the marketing space), then you’ve heard of Ryan, and you know this is going to be fun! So, hold on to your seats, they like to chat, and they like to chat fast! But before we dive in, make sure you hit Subscribe or Follow on Apple Podcasts https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2.  Roland and Ryan discuss a significant slump in sales across all of their businesses this past week. A serious dip! So if you’ve noticed a halt in your sales, you’ll be sort of happy to hear that they did too. Ryan has a reassuring theory. But you're also going to hear these seasoned Entrepreneurs discuss a slew of other subjects relevant to business leaders. Thank you for joining us. You can find this Podcast on these platforms https://linktr.ee/firecircle, and head over to our Website, https://businesslunchpodcast.com/, for complete show notes. So, Did Your Sales Just Slump? Here at the beginning of Summer in 2021, the world finds itself in a unique spot. Much of the west is ‘opening up again,’ and depending on what industry you’re in, you may be feeling the hit right now that others felt last year. “We’ve got stuff, as you said, that’s been consistently performing the same for 12 plus months, and then it just stopped. That doesn’t mean that like, that headline stopped working, or that offered doesn’t work. I would caution people to be careful about throwing a bunch of babies out with the bathwater”. Ryan Deiss Listen for what to do (and what not to do), where Roland and Ryan see opportunities this summer, the businesses they project will ‘feel the sting’ this summer, and quick pivots to make now. And There’s More, Listen to Roland and Ryan talk about Equity. Should You Share It With Your Employees? And if not, what can you offer High-Value Employees Instead? Plus, Ryan shares the recent drama that unfolded for him on Twitter, and the two of them banter about whether he was right or wrong... Don't Miss Toward the end, you'll hear them talk about some of fine wines they've been enjoying (e.g. the 1994 Araujo Eisele and the 2003 Cheval Blanc). And more! Thank you for listening. And remember, you can also find this Podcast on these platforms https://linktr.ee/firecircle  and head to our Website, https://businesslunchpodcast.com/, for complete show notes.  Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable https://scalable.co/ and Digital Marketer https://www.digitalmarketer.com/ and one of Roland Frasier’s business partners. Love this episode? Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode https://businesslunchpodcast.com/how-to-compete-when-there-is-nothing-new-under-the-sun-with-ryan-deiss/. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your...

On this Memorial Day, we are re-sharing a simple and powerful episode from our host Roland Frasier. Listen if you need a breath of fresh air, or you want to be one. We’re taking a break from Business Growth and Acquisitions to bring an important (and short!) message directly from Roland, the host of our show and the mentor/investor/entrepreneur that people refer to as “the smartest guy in the room.” Whether you’re a high-flying entrepreneur with a legacy of success or a struggling business owner, you probably need to hear these words and say these words. In This Snack-Size Episode, Roland shares a simple but powerful encouragement that will change your perspective, increase your gratitude, create a lot of joy for others, and quite possibly, change your life. What are the Four Words? I’m proud of you. “These words are free to say and easy to say, but how often do you say it to the people around you?  Unfortunately, we hold on to them like they are some scarce resource. It is a rare treasure, but fortunately, it’s available in limitless supply. We all need praise when we’ve done something well and have worked hard. Be free with your I’m proud of you’s”. Roland Frasier Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here, https://www.rolandfrasier.com/. To dig in further with Roland, sign up on our website, https://businesslunchpodcast.com/, for our podcast newsletter, and hit subscribe/follow on https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200. Contact & Follow Roland On Instagram, https://www.instagram.com/rolandfrasier/ Through his website, https://www.rolandfrasier.com/ Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram, https://www.instagram.com/bizlunchpodcast/ Rolands Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, visit https://businesslunchpodcast.com/epic./ Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

As we launch into the summer months, we’re sharing an episode with Ryan Deiss https://www.ryandeiss.com/. If you’re an entrepreneur or even just an adult, this. Episode. Is. Going. To. Help. You. Yes, emphasis intended. How many books have you read, podcasts have you listened to, or conversations have you had about gaining, maintaining, or nailing down the elusive work-life balance? Is this a constant battle for you? If the answer is yes, you’re going to appreciate Ryan’s take on this. At first glance, it may seem like he’s throwing the concept out of the window. But as you listen to Justin Rondeau https://www.linkedin.com/in/jtrondeau/ interviewing him, you’ll see that he’s doing a pretty fantastic job at work-life balance. “I love reading these books where they say, ‘map out every day, based on the minutes’, like what?? You can do that because you write books about doing that! I’ve had very honest conversations with lots of people, but I don’t know a single person that can really pull that off for an extended period because stuff happens”. Ryan Deiss Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable https://scalable.co/ and Digital Marketer https://www.digitalmarketer.com/ and one of Roland Frasier’s partners.  Ryan will be popping up more frequently here on the Podcast, so make sure you hit Subscribe or Follow on Apple Podcasts here https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. The Myth Of Work-Life Balance “To be clear, I don’t actually run 40 different companies. We’ve got talented people running stuff, but it is busy. I mean, in this world, if you’re an adult, you generally live two lives. You know, you have a work-life, and you have your personal life. And then we’re all told that we need to have this work-life balance. And I can tell you, I’ve got four kids, and I started really actively thinking about this and studying this when my wife got pregnant with kid number one (so for over a decade), and I’ve never been able to make it work.” Ryan Deiss  A Better Way “So what I’ve done is I’ve more adopted a mindset of Prioritize and accept that some balls are going to get dropped. Be okay with that. If you are a valuable human being, there will always be more demand for your time than you have time to give. So I think that’s the first big thing. It really starts with prioritization and the simultaneous acceptance that you can’t get it all done.”. Ryan Deiss. Listen for why it's not enough to just prioritize, and why you have to understand the season of life you’re in. “Prioritization is fractal. There’s prioritization at a macro level. So at the highest level, you have faith, family, friends, vocation, health, these kinds of big areas that different people are going to prioritize. Now, I think you’ve got to ask yourself, what’s the season of life that you’re in?” Ryan Deiss Plus, Why being Intentional is more attainable than being balanced. “I think that’s the big thing. If you’re intentional about it, and it’s your call, then you don’t have as much guilt.” Ryan Deiss. And so much more. Head over to our website for full show notes, and Ryan Deiss’s Tips For An Intentional, ‘balanced’ life. https://businesslunchpodcast.com/. TOP TAKEAWAY The concept of “Balance” assumes that there’s...

If you're a regular listener, you've heard about Roland's EPIC program, and you've probably checked it out already at BusinessLunchPodcast.com/EPIC. Now, suppose you haven't heard about it. In that case, it's all about Ethical Profits In Times Of Crisis, and Roland lays out some of his no-money-out-of-pocket Acquisition strategies so that you can grow your business faster than you ever thought possible.  But to benefit from any of that, there's something you need to do and something you need to get your head around. So listen today for this mindset shift and actionable step. If you enjoy this episode, please take a minute to hit Follow or Subscribe on Apple Podcasts. Something You Need To Understand  Consider this. How can you be the thing that most companies want the most? "What's the thing that most companies think they want? Money. They want the dollar bills. Right? So the way that we want you to position yourself - so that you will get attention from them is to position yourself as an investor." Roland Frasier. What if you don't have any money? No matter. "You do not have to have cash to be an investor. Okay. The question I'm going to ask you is, are you willing with the companies that you approach to invest your time, your brainpower, your effort to do a deal? If you are, you're an investor." Roland Frasier. Most Business owners think they want money. But they actually want what money can do for them, right? That might be to hire more employees, to get more equipment. It might be the ability to generate leads and customers by spending it on media. If you can help them with any of these things, then you're genuinely an Investor. If you can't help them with either cash or their needs, then you need to walk away. But if you can… Here's Something You Need To Do. Listen for Roland's take on this, and then go and add 'Investor' to every one of your social media profiles. But only if you can do it ethically. More About EPIC You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier?  He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website,...

In today’s episode, we’re sharing a section from the first session of Roland Frasier’s renowned Epic Challenge (You’re Welcome). So if you’re considering doing the Epic Challenge with Roland, or you want to hear what the buzz is about, this episode is perfect for you.  Roland shares WHY there’s such an enormous opportunity right now in Buying and Selling Businesses, or as he puts it, flipping Businesses.  Including,  1. The market conditions causing multiples to be low (great time to buy). “Most businesses sell for a multiple of either their profit or their revenue. And what happens is that the multiples that are used when you get into a recessionary time (like this) are lower. But historically every single time across every recession in history, (I believe there’s been 18 in the last 100 years in the United States), these multiples, they increase as the recessions pass”. Roland Frasier 2. The wave of Boomers retiring. “In the USA, 50 million baby boomers, according to the Insurance Retirement Institute, will be retiring over the next ten years. Twelve million of those own businesses. As a matter of fact, 4.5 million businesses in the United States alone, worth over $10 trillion, are going to be transitioning over the next ten years.” Roland Frasier 3. The availability of cash for purchasing businesses. “Should you decide that you want to get into this fun process of flipping companies (I flip companies like people flip houses, right?) There’s a lot of money that is sitting on the sidelines that’s available to buy companies that fit certain criteria”. Roland Frasier For full show notes, head over to our website at  https://businesslunchpodcast.com/, and be sure to sign up there for our podcast newsletter while you are there. What Is EPIC? You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram...

Today you get to be a fly on the wall (for a few minutes) in an EPIC workshop with Roland Frasier. He breaks down a core principle that he stands by in all of his businesses. Don't build your business on someone else's property. Don't build your business on someone else's platform. Top Takeaway: Don't rent your traffic; own it. "It's better to own, not rent your traffic whenever you can, because if you're renting traffic, you're paying rent on it constantly. Whereas if you own it, you have it forever, right? And if you're renting it, you're always subject to the risk that somebody else is willing to pay more rent than you, and then you lose it. So it's better to just control it right from the start.". Roland Frasier. How do you do that?  Listen as Roland explains and breaks down lots of ideas for how to own your traffic sources and where to find them, using the acquisition strategies he teaches in the EPIC program. Head over to our Website for complete show notes, https://businesslunchpodcast.com/ What Is EPIC? You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier?  He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Roland talks today to his “Biggest Fan Boy,” Adam Lyons. You may know him as the Dating coach https://www.askthedatingcoach.com/home, but today we’re talking about something different because Roland has ‘completely changed the way Adam thinks about business.’  Today you’ll be inspired by Lyons’ confidence and enthusiasm as he tells a tale that beautifully demonstrates Roland’s acquisitions mindset at work. THEN you’ll hear some great Acquisition tips as Grant Teeple, Senior Partner at Teeple joins the conversation. “I don’t know what impact this would have on you, but if you could acquire your competitors’ leads off of them and have them say ‘Thankyou’ afterward, just imagine what impact that would have on you.” Lyons. What Is EPIC? You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen For, The story of how Adam bought his son’s favorite (almost bankrupt) gaming business for $5000 and built it up to be a million-dollar company. “To put this in perspective, I paid $5,000 (and by that, I mean, I paid $0 because I ended up paying for the business with the money from the stock that was in the store. So no money actually came out of my pocket at all). Now that business has bought me what will be a million-dollar asset within two to three years, and we’re up to $20k a month”. Adam Lyons. And More Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Connect With Adam Lyons On LinkedIn https://www.linkedin.com/in/adam-lyons-456055194/ Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Roland talks today to the Mikkelsen Twins about their company, PublishingLife.com, and the massive growth they’ve experienced since their launch in 2018. These young entrepreneurs are helping ordinary people quit the 9 to 5 and find freedom with Amazon Digital publishing. “The best way to make money with Amazon right now in 2021 is not by selling physical products on Amazon. That breaks people’s minds much of the time because they didn’t know there was another way to monetize Amazon; they think it’s just an e-commerce platform. But we do it through the Avenue of self-publishing and more specifically, audiobooks.” Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Contact The Mikkelsen Brothers Through their Website, https://publishinglife.com/ On YouTube, https://www.youtube.com/channel/UCG-mhrxX8teJvYb-kQ33D0Q Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. To dig in further with Roland, sign up at https://businesslunchpodcast.com/ for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Roland’s Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Are you interested in the hottest sectors to find M&A deals in 2021? In this episode, Roland takes a Birds Eye look at the trends he sees in Mergers and Acquisition strategies in 2021. The market has indeed been changing, so listen in as Roland gives you a lay of the land. “For sellers now, there are more options in the bigger markets, and these things kind of trickle down to smaller markets over time.” Roland Frasier Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Dig In Further To dig in further with Roland, sign up at https://businesslunchpodcast.com/ to receive our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Roland Frasier's Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website,  https://www.rolandfrasier.com/.Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Roland Frasier demonstrates how to get Everything out of Everything you do...  Want to make sure you’re not leaving any money on the table?  This episode is for you. Roland Frasier tells the story of being stuck in Volcanic Iceland with his lovely wife. Hanging out in a hotel room for a week, Roland took the time to try out Affiliate Marketing. Spurred on by an intention to make more money than Frank Kern, Roland hit the ball out of the park (of course). But the story gets interesting when Roland unpacks how he took that quick win and maximized it by asking, “What else can I do”? What’s the opportunity within the opportunity?”. Listen today if you’re interested in this powerful way of thinking, known as Butterfly Leverage. It will multiply the returns on everything you apply it to. “When you are thinking about anything, you’re leaving a ton of money on the table (I promise you) if you don’t do this...Take your core action (Whatever the core thing is that you’re going to do), and then say, what are five ways that I can leverage that? And then for each of those things, ask again, what are five ways I can leverage or monetize that?” Roland Frasier. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.  More On Mindset To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts.  The EPIC Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC.  Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On TwitterMentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live

Paul Lemberg helps entrepreneurs become wealthy. Sounds good, right? He’s our guest on the show today. Who is Paul Lemberg? Paul started his first company with a partner and $3,000 of credit card debt. It sold three years later for just under nine million dollars. Since then, Lemberg has consulted with Fortune-100 companies like Adobe, IBM, and Goldman Sachs, but his true passion is helping small business owners and CEOs double and triple their profits and sometimes grow their companies more than 10-fold. In this episode, Paul talks about Roland’s favorite subject, Acquisitions. If you enjoy this conversation, take a listen to the last time we had Paul on the show, here. “I found out that you could help Cisco make an extra a hundred million dollars or help IBM save a half a billion, and nobody really cared, like nobody’s life was transformed from it. And I had this epiphany one day that my people were entrepreneurs and that I had amassed a skill set that might be valuable”. Paul Lemberg. Listen For, The real issue in selling a business.  “If you can negotiate the multiple, you can negotiate the value of that company either up or down, depending on which side of that house that you’re on.” Paul Lemberg. The most important thing for most business owners (when selling their business). “So, a lot of people approach acquisition as if the money were the most important thing. And for some people, it is, but for many business owners, they’re most concerned with whether their business will be taken care of.” Paul Lemberg. Which business(es) should you focus on buying? “Invest in what you know, that’s it. If you understand the underlying business, you can make money as an investor. If you don’t understand the underlying business, you have no idea if that business is going to make money in the future or not.” Paul Lemberg. Why it’s so critical to understand what the seller/owner wants and why they want it. Plus, Why nothing compares to Paid Traffic when it comes to building a business. “Paid traffic is the only thing that you can actually scale. It’s the only thing that you can actually maintain control of from now until the end of time”. Lemberg. Top Takeaway “Anytime you hear yourself saying, but I’ve got this much invested… money that you’ve put in, time that you’ve put in, heartbreak that you’ve put in, whatever it is. It could be the deal. It could be your job. It could be your existing business or a negotiation. It could be anything. But those things keep you in, even when common sense says it’s time to get out. So the simple question is: If you were starting today from scratch, would you be interested? And if the answer is no, probably not, then walk away.” Paul Lemberg Contact & Follow Paul Lemberg On his website. On Twitter, @PaulLemberg Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC. Contact &

In this snack-sized episode, Roland Frasier will help you to think as he and Elon Musk think.  Creatively. Learn how to ax assumptions, question rules, and achieve better win-win scenarios in your deal-making. Roland Frasier is referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. “Optimization is a linear growth pattern, and innovation is exponential.” Roland Frasier Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. Why You Need To Think More Creatively “When you’re in a deal either acquiring something or selling something, you have a whole bunch of professionals, other entrepreneurs - sharp people, on the other side. And if you want to get what you want and help them get what they want, you need to think creatively.” Roland Frasier Where To Begin, Be careful how you are speaking to other people and the way you’re talking to yourself. Identify and define your assumptions. “What are the assumptions that you have that you’re making every day that are impeding your ability to exit, grow scale, or get leverage in your business? If you’re saying, is this assumption correct? Then you’re thinking beyond the assumption. You’re transcending that assumption.” Roland Frasier. Question the rules in place - are they still in place? Do they apply? The rules are constantly changing. Use ‘First Principles Reasoning’. Elon Musk says -‘Boil things down to their fundamental truths and then reason up from there'. “Most of our life we reason by analogy, copying what other people do with only slight variations”. Roland Frasier.  Listen for Roland’s examples drawn from experience, his mastermind members, and Elon Musk. More From Roland Frasier To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. If you want to binge another episode from Roland, this one (also on mindset) is a favorite. Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On TwitterMentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures...

Kamal Ravikant is one of Roland Frasier’s dearest friends. He refers to him as “probably the best human being he knows.” He is the author of the bestselling books, Love Yourself Like Your Life Depends On It and Live Your Truth. He’s been a US Army Infantry soldier, held the hands of dying patients, been the ‘can do guy’ in Silicon Valley, and spoken to audiences worldwide.  But in this episode, Roland and Kamal dig into his success and experience in Venture Capital, investing, writing, and so much more… This is an excellent episode in SO many ways, but you’ll especially like it if you want to know what to do when you don’t ‘know people,’ and you can’t get ‘in’ on insider networks. “Never try to be the smart one when it comes to Investing. Because you’re not. You’re just not. Invest only with the smartest people. Keep quiet, add value, and slide your chip in.” Kamal Ravikant If you love this show and it helps you with your business(es), head over to our homepage, and sign-up for our podcast news. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. Listen For, • Kamal’s incredible story. “As an immigrant child, I had a strong desire to give back. And as an 18-year-old, that was the most I had to offer was to join the military.” • How he balances and switches between the brutal world of Venture capital and the spiritual self-expression of writing books that help people. • How Kamal’s Assesses Opportunities Listen as Roland pitches an idea, and Kamal questions and accesses and vets the opportunity. Kamal Ravikants’ Investing Insights Kamal doesn’t invest in ideas. He invests in people. What he looks for when investing in Startups and Founders Why he always visits companies before investing in them His advice for people who don’t know ‘people’ (and can’t get in on insider networks). Flags and Flaws to look for in Startups  And There’s More Don’t skip out on the end of this episode. Kamal shares some excellent insights on becoming a better person, the power of commitment, and how he approaches relationships. Find Kamal Ravikant On Twitter On his blog. Follow Roland Frasier On Facebook  On Instagram  Through his Website  An Epic Challenge Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier. Follow Business Lunch Podcast On Twitter On YouTubeMentioned in this...

Ray Sinlao is the coder that went 'all-in' on Affiliate Marketing. In 2019 we published a podcast with him that has been one of our all-time most-listened-to shows. Before this conversation, he declined podcasts and speaking engagements. Sinlao preferred to fly under the radar, but make no mistake, he has achieved huge success in a seriously short amount of time, with his 8-Figure Affiliate Marketing business, Standard Conversions. In today’s episode, we’re sharing some highlights of that conversation in a bite-size chunk. You can hear Roland’s full conversation with Ray Sinlao here. What Is An Affiliate Network?  An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch.  Listen Episode 258 For, How to get started as an affiliate marketer. The role of writing great copy. The commission rates he looks for and when you can negotiate. The seasonality of Ad Costs and when you sometimes need to kill a campaign. How he pays his team and structures compensation. The importance of reading data and the power of ruthlessly cutting underperforming campaigns. The beautiful video campaign that didn’t convert. Click to find us on Apple Podcasts and other podcast players.  Contact & Follow Ray Sinlao Through his Website On Facebook  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Buy Someone Else's Business...For Zero Cash Out Of Pocket! Roland will teach you how he does it, here. Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week....

Roland Frasier is referred to as ‘the smartest guy in the room’ with much affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. This episode follows on from Episode 255, delivering Roland’s thoughts on building long-term wealth. In other words, HOW ROLAND DOES IT.  Listen Today if you want to grow your business faster than you ever imagined possible, and work on building wealth for the long term. “A good long-term plan should provide enough wealth assets to replace ‘from your efforts’ income for the rest of your life – post-earning years”. Roland Frasier. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. 5 Proven Strategies For Building Long-Term Wealth. 1) Real Estate is one of the best wealth-building assets that you can find, and there are a million ways you can get involved. You can do it with no money down, and you can play both the long-term and the short-term game with Real Estate. “Real Estate has been a constant throughout my life. I’ve built, owned, flipped, or held more commercial or residential real estate than I can remember”. Roland Frasier 2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk; therefore, businesses with guaranteed sales are attractive. “You don’t have to know how to code to start or own a SASS company. Many people don’t realize that. You just have to know someone else who does – bring them in as a partner. Buy in or earn in.” Roland Frasier 3) *Buying and Selling Businesses – Just as you can buy Real Estate with no money down, fix it up and sell it on, you can purchase businesses with no money out of pocket and do the same. In fact, this has been one of the most outstanding wealth-building opportunities that Roland has found.  4) *Equity Investing – Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock, or some form of ownership in someone else business. It’s a win-win. *Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC. 5) Trend-Based Investing In Private Companies That Have Momentum. Listen for why Roland doesn’t care for the public stock markets for investing, nor for startups. He does, however, love Investing in private companies that are already operating. Also, take note of what he conspicuously does not invest in for the long-term and why. “Don’t give me any startups unless you have a ridiculously inside access to deals that everybody wants.” Roland Frasier The Long And The Short Of It. To summarize, don’t get lost in only creating and building income, and don’t get lost in only creating and building wealth. Create a strategy for building both. Know how much income you need to...

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners.  In this two-part series, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you want to scale your marketing WITHOUT going too corporate-y. “Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy. If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. This episode is for you if you want to make your brand more interesting and likable. The (Simplified) Character Diamond (For Business Branding). Listen to Episode 254 for Part 1. Ryan covered the North and South quadrants of the diamond. “The North and South are what creates interest. It’s what gets people’s attention. It’s what makes you worthy of more than just a glance”. Ryan Deiss. • Ask yourself, what is your North Star? Your brands’ mutant power?   • Then, what is your ‘Counter Star’? What is the external conflict that provides interest? Today In Part 2, Listen For, • Digital Marketer’s Character Diamond. • The ‘East West’ Quadrants of The Character Diamond: “These are things that are a little more internal. You may not put this at the top of your website, right? Your website may be speaking more about benefits, but when you get into the mission and what you’re all about, this has got to ring true”. Ryan Deiss.  (East) What is your non-negotiable? What is that for your brand? ‘If you stand for nothing, nobody will trust you. So having a non-negotiable, having a Hill that you’re prepared to die on is what builds trust'. Ryan Deiss. Ryan shares examples, including the non-negotiable for Digital Marketer, which is: ‘It must be step by step and proven. No theory.’ (West) What is your quirk, your mask, your flaw? You’re not-so-secret sin? This is what creates a sense of humanity. It makes your brand LIKE-ABLE. “We like brands when we know that they screw up just like us”. Ryan Deiss. Get Started Building Your Brand’s Character Diamond: Step 1- Identify a person or persons in your company that most exemplify the brand. It doesn't have to be the founder or CEO, but it does need to be someone within the organization that speaks on behalf of the company. “This incidentally is another reason why founder-led companies tend to outperform companies that aren't founder-led. And it's also the reason why when founders are taken from companies and, you know, the corporate types are moved in, that they fail”. Ryan Deiss. Step 2- Have this person make a list of favorite books, movies, TV shows, comic books, Bible stories, favorite characters. Step 3: Take note of the characters. The...

Roland Frasier is known for his out-of-the-box strategies and higher-level thinking. He's helping Entrepreneurs and leaders to see further down the line, and t0 work over their businesses, not in them (or even 'on' them).  Are you building your income or building your wealth? Which receives most of your efforts? The rare few focus on creating income for the short term and wealth for the long term. In this episode, Roland establishes that YOU CAN have it all and teaches you how to do just that. It’s a great episode! Be sure to follow or subscribe to the show, so you get Part 2 when it drops next week.  Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. Episode 255, The Long and The Short Of It Most people either, Focus on creating as much income as possible in the short term, and they don’t think about building wealth for the long term. Focus on building wealth in the long term, and they don’t think about building income for the short term. “When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier Listen Today For, The insidious trap that high-income earners fall into. The scenario that the asset-rich find themselves in all too often. “I can’t count how many very land rich, or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term, and they ran out of the income to support their wealth-building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier First, Let’s Look At Income. How To Quickly Add $10,000 To Your Income. “If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier Public Speaking – Whether you’re keynoting for cash or selling something from the (online) stage. Product Launch Affiliate Marketing – The second safest, fastest, low-cost way to increase income. Small Events Tollgate Deals Masterminds Roland Frasier Shares His 1). Affiliate Marketing Playbook Including his 15 Steps To Product Launch Affiliate Marketing Success (We’ve written those out for you here) 2) Mastermind Strategy 3) Formula For Small Events (How To Get Started). Be sure to tune into Episode 257 to hear the long-term wealth-building strategies. Sign up on our home page for our podcast newsletter, and hit <a href= "https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200" target="_blank"...