You have the power to manifest anything you want in this life. In this very special episode, Rob explores the art of manifestation through clarity, and explains how you can practice it in just 5 steps. The clearer your vision of your desired future, the more likely you are to manifest it through your actions. Manifestation isn't just wishing and hoping for an outcome you want to come true — it's a skill developed over time. You must create a vivid mental image of your desired future, immerse yourself in it, and trick your mind and body into believing it's real. Rob, a living testament to manifestation, emphasizes that it's about feeling, sensing, and deeply believing in its inevitability. It's when your mind and body cannot tell the difference between that which you imagine in great detail and that which is actually happening. So, the more you practice detailed manifestation over and over, while taking action to achieve them, the universe will begin to listen.

We are creative beings. We must create. Sometimes people think of creativity as the realm of writers and painters and the like. Actually, we are creating no matter what we do, at every moment of our existence. In this episode Rob Dyrdek goes deep and breaks down the profound implications of that. How, whether through action or inaction, we create the present moment we find ourselves in. As it turns out, that truth carries with it a great deal of power and a message of hope that no matter our situation, better moments are just a simple change away… Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

In case you were wondering, the time to think about Financial Freedom is NOW. Rob is the first to admit it. There are a lot more enticing things to do with money than to save. However, the freedom that comes with clarifying your financial goals and optimizing your choices is powerful once you begin to attain it. In this episode Rob Dyrdek opens up about his sub-par financial habits, what he changed in his life, and how something as seemingly stodgy as Financial planning actually enriched his life. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

No matter what, you are either creating Chaos or Clarity in life. Choose Wisely. High performers know the importance of creating goals in life, but many who desire the heights of success don’t practice the level of clarity needed to achieve their largest goals. Instead of bringing clarity and harmony to their future vision of themselves, many people try to do too much and end up bringing Chaos into their lives, or even worse, burn out. In this Episode of Build with Rob, Rob Dyrdek gives clear strategies for managing our expectations in the present and bringing a simple clarity to our goals that will allow us to reach them faster. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

 If you’re feeling stuck it may be time to deeply define who you want to be. In this week’s insightfully authentic episode Rob Dyrdek talks about the steps he took in life when he found himself searching for direction at the end of his thirties. It wasn’t until Rob took clear steps and defined what he wanted out of life that he found those things manifesting in his amazing existence. After sharing moments of trial and tribulation Rob gets into a clear methodology that helped him move into the richest chapter of his life, and in this week’s Build With Rob he shows us how we might also dig deeper to turn what can feel like chaos into harmony. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Become Clear on Who You Are, and The World is Yours Have you ever sat down to truly and deeply imagine the person you want to become? Are you stacking the deck of existence in your favor or are you letting the cards fall as they may? Rob Dyrdek is here to tell you that there is a PROCESS behind realizing the person you want to become, and one of the critical early steps is to get clear about who that person is. In this episode of Build With Rob he shares his personal struggles in his late 30’s with reckoning who he was with the person with who he wanted to become, and in doing so provides clear insights into how to radically increase the probability of realizing your full potential. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

It’s not as elusive as you think… Joy can be a tricky thing to define. Some say it is a state of being when everything else is stripped away, others say it is something you must work towards. Perhaps it is both. In this episode of Build With Rob we learn about five phases that Rob Dyrdek  applies to his life to create the potential, and ultimately the sustainable existence of Joy. As a bonus Rob gives a new reveal about his life that he now sees as a turning point. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

We are the Creators of our Future So much of life can feel like it’s beyond our control. That is a completely valid feeling. But the truth is that as self creationists we accept that feeling while recognizing that there are things that we, in fact, CAN control. One of them is how we evolve as people. “You don’t go through life, you GROW through life.” is an oft heard -ism that doesn’t offer a lot in the way of advice. Rob Dyrdek is here to talk us through steps and strategies that allow us to control our evolution, and in doing so, our lives. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

If we change our relationship to time incredible things WILL happen. This week Rob Dyrdek is challenging us to do something small but incredibly powerful. A shift in perspective that requires little effort but can create incredible results all across our lives. We all know that there are only 24 hours in a day, and we’ve been taught that we need to be MANAGERS of that time, but Rob is here to tell us that we can be more than that. We can be the creators of time, taking control from the endlessly ticking clock and affirming our place as the masters of our destiny. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

This one’s for anyone who wants to change their pessimistic ways. Whether you’re a reformed pessimist or you’ve just admitted that you want to change you’re on the right track - and Rob is here to help you. In this episode of Build With Rob we’re going deep on what optimism even is, what keeps a person in an optimistic mindset, the tools Rob uses to move from a pessimistic place to an optimistic existence, and finally a big reveal of what Rob Dyrdek still must work against in his extraordinary life that manifests as pessimism in his mind. It’s an episode filled with tangible takeaways and vulnerable moments that you won’t want to miss.  Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Start thinking of your life in weeks, and change your whole year “Win the morning and you can win the day” We are so used to living our life day by day because we, well, we do. But that doesn’t mean you have to THINK of your life as a continuum of days! Instead, Rob Dyrdek shares his secret perspective of thinking of his life in more manageable segments, why it is so powerful, and how to live your life in the elusive ‘rhythm of existence’ for more happiness, energy, positivity, and an overall amazing existence. BONUS - find out the genetic trait Rob gained from his father that helps him in a very specific part of his life. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

I promise it’s never too late to create the life you dream of. Are you worried that “it’s too late” to achieve the deepest desires of your spirit? Well, great news!  It is time to set worry aside and turn fear into action. An easy step in the process of creating the reality you want to manifest is putting together a vision board. In this episode of the Build with Rob Podcast Rob Dyrdek has a confession of sorts, that he is a 49 year-old, highly successful man with a vision board. Not only does Rob share what’s on his vision board, but he thoughtfully outlines the process of turning photoshopped images into tangible achievements to enrich your life. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Imagine a place where the universe provides your best possible life… Rob has found this magical place, and he calls it: THE ABUNDANCE VORTEX. In this state of being, your energy is so high, that every part of your existence is amazing. You are provided answers to questions you’ve asked, and even ones you haven’t. You attract the things you need, and even incredible things you didn’t know you wanted or needed. We all have the ability to create our very own abundance vortex that continues to serve up astounding experiences over and over again. It is an elusive state that Rob has spent many years perfecting to the point where he now lives within it every single day. In this episode, he will share his tried and true formula for seeking out the abundance vortex and staying there indefinitely. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Can a single decision really change your entire life? Yes. The answer is yes. And Rob is here to tell you about the single solitary decision that changed his life and set him on the path to great success and happiness. But it is not just a decision to make and forget about, that would be magic, and this is only sort of magic. It is about making a strong commitment to yourself and to your life. A commitment to your every day that you continue to do and never stop and never look back. It is a perpetual decision that continues to pay out better and better dividends the longer you do it. The spoils become more and more valuable over time. Your life improves steadily until the moment it ends. If you’ve read this far, you probably want to know what it is. This lifelong commitment, this existence-altering decision. Well for that, friend, you’re going to have to take a moment, say your goodbyes to this lesser version of yourself, and go ahead and hit that play button. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

What do you actually control in this life? And how can you control more of it? We are all constantly told to focus only on those things we can control, and ignore those we cannot. But understanding what parts of our life we do actually control may be simpler than you realize. Rob is here to tell you that it’s nothing more than these forces: your thoughts, actions and emotions. That’s literally it. Everything you have control over in your entire life is one of those three things. In this episode, we talk through how these essential elements integrate to make up your entire existence. Also, how you can gain control of each of them and make them work together to control a much greater portion of your life. With that sort of power, you can purposefully guide your life toward its absolute ideal. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Are you depressed? Or did you just lose momentum? Momentum is more important to your existence and your happiness than you may realize. It is the thing that drives you toward the future you desire. If you maintain forward motion, you don’t have time to dwell. But when you stop, you stagnate and leave room for anxiety to creep in. If you find yourself moving backward, you could be on the road to depression. In this episode, Rob details how to always keep momentum going, constantly moving forward toward a better future and a harmonious life. As a key driver of wellbeing, momentum is volatile, and thus can be lost or reversed if not actively maintained. The key is to understand momentum, what it feels like, and how to perpetuate it every day to avoid disruption and escalate progress. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Do you understand the structure of your energy? The driving force of your life is energy. And the more you understand what it is, and the difference between feeling high quality energy and low quality or negative energy, the better you can optimize your life for the former. In this episode, Rob dives in on the components that determine the quality of your energy. When you have knowledge about what you’re doing, when you truly understand something, it makes it easy, success is more likely, and that provides high quality energy. When you’re clear about your goals and where you’re going, you can get excited and feel more motivated about every step it takes to get there. These factors contribute to belief that you will achieve next steps. Versus, when your future aspirations are vague, you don’t really understand the thing you’re trying to do, and thus you don’t have any logical reason to believe in yourself. These things create low quality energy, make everything harder, and prevent you from living the life you deserve. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Health has as much effect on how you think as it does on how you look. When we think about improving our health, it is most often associated with looking better and generally feeling better. But there is also a direct correlation between the quality of your health and the quality of your decision-making. When you are eating right, exercising and getting enough sleep, your mind is clearer. When your brain is sharp, you procrastinate less, you process information faster, you contextualize inputs properly, and you’re able to be more decisive in important moments. Setting your mind up for consistent, successful decision-making will ultimately have a compounding positive effect on your overall life. And it all begins with committing to improving and maintaining your health. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Automate your way toward energy neutrality and effortlessness. The reality is that you have limited time and energy to deploy on this thing you call your life. They are both finite resources. And even if you don’t realize it, you are constantly driving aspects of your life toward a state of energy neutral. Unfortunately, bad habits and destructive systems can be a part of this if you don’t consciously control them. The elements that have a profoundly positive effect on your life, such as your health and fitness, diet, and clarity of goals, take effort up front, but if you are able to automate them toward energy neutrality, you can improve your everyday life with little to no effort on an ongoing basis. This episode is a deep dive into the process and philosophy of systematizing and automating the net positive aspects, and identifying and eliminating the negative habits to achieve a more fulfilling, effortless existence. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

What is it that you most want to manifest? In this episode, Rob takes us on a deep dive into what it takes to manifest that which you desire, through the lens of clarity. The clearer you are in knowing what you want the future to be, the more likely you will be able to manifest it through your present and future actions. Manifestation is not just wishing or hoping something will happen and expecting the desired result. It is a skill that must be developed over time, working in tandem with a crystal clear picture of how one wishes to shape the future. It requires the ability to place yourself in the future in your mind, feel the feelings, smell the smells, hear the sounds, and trick your mind into believing the images you conjure are real. Whether or not you believe in magic, by learning to manifest through clarity and practice, it sure can seem like it. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

How well do you really know yourself? The year was 2014. Rob Dyrdek is in his late 30’s and supremely confident that he knows himself inside and out. Then, he takes a personality assessment. And his whole world is turned upside down. The results became the catalyst to build the strategy and design the life he lives at an incredibly high level today. In this episode, Rob shares the deep insights he received from that first and subsequent personality assessments that have shaped and refined the way he approaches building and designing his business and his life. It’s not just about the results, it’s about what you do with the results. How you apply them. How they validate your strengths and highlight weaknesses you may not be able to independently admit to yourself. One of the most transformative processes he has experienced, Rob encourages you to take the time to do the same. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

The present is yours to use how you see fit. This episode is all about driving your mind into the center, creating balance, and allowing you to experience the present moment at the highest level. It’s about more than just trying to force yourself to stay in the moment and experience what is happening. It’s about learning to control the present moment with the intention of enhancing future present moments, in which you will experience more joy. You won’t always be planning for the future. The best use of a particular present may be simply relaxing and clearing your mind. It may be dealing with an issue from the past, or it may be strategizing. The point is to control your present in a way that you can intentionally use it with purpose. You design your life, design your time, design how you want to expend your limited energy, and all of that culminates to master your present experience. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Are you really as self-aware as you think you are? Self-awareness is fundamental to achieving happiness in life. If you don’t know who you are, or think you’re something you’re not, you will not have the proper perspective through which to make decisions. First you must recognize who you are, and that it is different than who you ultimately want to be. You have to get specific about your strategy to become more self-aware. The next step is then becoming time-aware, and understanding the value of your time and how to maximize the quality of it. This is achieved through energy awareness, realizing how the ways in which you spend your time affect you emotionally in the moment. Optimizing for these aspects, and others detailed in the episode, over time, can lead you to becoming Ultra-Aware. This is the state that opens the door to success and happiness. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

What type of reality are you living? Are you living in a REACTIVE reality, where you allow the things occurring around you to dictate the direction of your life? Getting bounced around like a pinball, believing there’s nothing you can do about it, that you are at the mercy of the universe? Or are you living in a PROACTIVE reality, where you’re constantly assessing and finding ways to manipulate your situation and guide your reality toward the one you most want to live in? Hopefully, it’s the latter, but if not, and you find yourself feeling a lack of control, Rob is here to give you the tools to take charge of your own reality and transform it into the best version it can be. Only by living in a proactive reality can you truly accomplish your goals and live a happy, fulfilled life. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

The best moments and biggest learnings from 100 Episodes! We did it! 100 Episodes and still we’re just getting started. In this very special episode, Rob reflects on the origins of the show, how it evolved, and what he’s learned along the way. As a show that spent its early days interviewing Dyrdek Machine portfolio founders, it soon began leaning into advice for aspiring entrepreneurs. But as Rob continued honing his life philosophy, working on a book, designing software, it became clear where the show needed to go moving forward. As it turned into the show you’ve enjoyed and learned from over the past year, everything seems to be aligning. Rob will also take us through five of the most resonant moments on the journey so far, and provide even greater insight for each. Thank you for joining us on this adventure. Here’s to the next 100! Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Make it simple. Make it measurable. Make yourself happy. If you create simplicity and measurability in several areas of your life, you will then be able to strategize how to achieve those goals, resulting in happiness upon completing those goals. Then you’re able to set new, simple goals, measure success, and create even more happiness. It’s a process Rob calls Quantified Joy. In this episode, Rob takes us through his process of creating measurable outcomes and then allowing the numbers to inform the strategy and track the progress. The more you make incremental progress toward those goals, which you can only track if they are quantifiable, the more motivated you become, and the faster you achieve them. The output: Joy. The more you implement this practice in various parts of your life, the more joy you will experience through achievement, and thus the happier your life will become. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

It’s probably a lot less than you think… Have you ever wondered how much you really make per hour of work? It’s a bit more complicated than dividing your salary by 40 hours per week. First of all, there’s the obligatory taxes we all pay, so subtract those–that money goes straight into Uncle Sam’s sizable pockets. Next, you have to account not just for said supposed 40 hour work week, but also the actual amount of time and energy you spend thinking about work, preparing, networking, training, and everything else that contributes to your ability to generate income. Why would Rob spend an entire episode talking about this? Because at the center of his philosophy is Financial Harmony. This means designing your financial life in a way that allows you to maximize your time and energy to spend on things you most enjoy while still generating wealth. In this episode, Rob shares his secrets to creating financial harmony, and provides his playbook to work hard and save harder. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

A simple technique that reveals extraordinary insights about your life. Asking yourself how you feel about something on a scale from 1-10 is about as simple as it gets. But this practice, if applied consistently over time, begins to show you insights about your overall life, or aspects of your life, that you can then continue to improve to better your overall experience. You can begin with “how do I feel about my life overall today?” as a more general way to start, or you can get more specific. “How do I feel about my relationship today?” “How do I feel about my health and wellbeing today?” “How do I feel about work today?” In this episode, Rob provides a breakdown of the scale he uses to generate consistent results, which over time, illustrate the ups and downs of his existence. This allows him to target elements of each aspect he tracks and identify things that repeatedly cause lower ratings. Developing qualitative awareness can lead to a much higher quality of life. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Knowledge is power. But learning with the intention of making your life better is a superpower. We tend to spend an incredible amount of time learning things that have no applicable value to betting our lives. One may call it gathering useless knowledge. While that could make us the hero on trivia night, it does nothing to aid our evolution into a better version of ourselves. Dedicating an inordinate amount of time to researching characters from your favorite TV show or learning everything about golf does nothing to better your overall experience. However, dedicating the same amount of time wasted across many meaningless such pursuits instead to understanding yourself, your work or your time better creates real, tangible value. Learning a new skill set you can apply to increase the value you bring to the world and therefore benefit from personally. These are the aspects of life that provide the fruit of a better, more meaningful existence. Thus, when you focus on enhancing them through organized, purposeful learning, the rewards are exponentially higher. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Time is the canvas of your entire existence. Thinking about time design as life design, and using the metaphor of time being the canvas on which you get to paint your life however you want it to be, opens up unlimited possibilities. You are the artist, and by designing your time, you have the opportunity to create the life you desire. It’s not just about efficient scheduling day to day. It’s actually much broader. If you look at your time more holistically in the past, present and future, you can actually begin to design the evolution of how you spend your time, which equates directly to your quality of life. What percentage of your life do you want to spend working, or devoting to family or health ten or fifteen years from now? It may seem impossible to predict, but if you design it, and create a deliberate path to achieve it, then such goals are absolutely within your grasp. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Optimizing what you can control can protect you from what you can’t. Your life is a series of interconnected systems that connect with other larger systems, which connect with even larger global systems. The farther away from you these systems are, the less ability you have to control them. However, by optimizing the systems you have the most control over, you can lessen the effect of those larger, uncontrollable systems on your life.  Rob breaks these systems down into 3 orders: First Order systems are those you have complete control over – your habits, your spending, your diet, etc. Second Order systems you have some control over, such as your job. Third Order systems are so big, you have zero control over them, like the weather or the global economy. In this episode, Rob explains how the mastery your First Order systems will ultimately determine the quality of your life. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Are you overwhelmed, or are you out of capacity? It’s time to change the way you think about being overwhelmed. No matter how much you have going on around you, it comes down to the amount of things you can handle at once. That is the limit of your capacity. When you run over your capacity, your mind essentially breaks. It drives you, without your consent, into irrational thought, poor decision making, and overreactions to stimuli. You try to do too much, you end up in a worse place, not a better one. There’s no medal for being the most overwhelmed. Even Rob finds himself occasionally awash in outrageous, unrealistic thoughts when he tips over his capacity limit. As he will explain in this episode, the key is to understand your limits and instead of pushing past them, optimize your life for increased energy and capacity so that you never go too far. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

If you haven’t experienced Part 1, go back and check that out first. Rob is slinging completely unrelatable levels of optimization detail (unless you are an ultra-high performer!) for a second straight week. This episode is the continuation of a deep dive into his process, thinking, and output of an extreme level of living. We’re talking about an almost unimaginable quality of life. We’re talking quantified joy. We’re talking about an extraordinary pace of measured evolution as a human being. Layers upon layers upon layers of interconnected systems and self-analysis that create unprecedented harmony and balance. You have to know where you’ve been and who you’ve been in order to understand where you want to go and who you want to be. With the information contained in this two-part episode, you can either begin or (most likely) continue your journey toward greatness. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

*Unless you already consider yourself an ultra-high performer In the first episode of a two-part deep dive into Rob’s otherworldly personal optimization, he implores you not to listen to this unless you are an ultra-high performer ready to take the next steps toward true greatness. The information contained herein is so detailed, so next level, only those who are prepared to take this leap will enjoy it. That said, if you are prepared to do what it takes to perpetually evolve, quantify your existence, and reach heights you never even knew were possible, then sit back, relax, and absorb this knowledge bomb of an episode. And make sure to tune into the stunning conclusion next week. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

The more you understand about your goals, the faster you can realize them. There is a very direct correlation between the holistic understanding of your goals and the speed at which they can be achieved. The more you know about every aspect of your goals, the more likely you are to bring them to life. An issue that many people run into is setting a plan to achieving a goal without full knowledge of the challenges that lie ahead, and only understand the faults in that plan when it becomes clear it’s not going to work and it’s too late to pivot. Similarly, we can grind out a goal blindly moment to moment without a full perspective on how to accelerate progress, and that becomes draining. The key is to put in the effort, time and energy into understanding every possible nuance of your goals up front until it becomes incredibly clear as to how it can be achieved. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Rob’s taking a break from dishing out his philosophy on creating a high quality, harmonious existence to talk with fellow Ohio native and fellow human optimizer, Lewis Howes. Lewis is, of course, a New York Times bestselling author and extremely popular podcaster (The School of Greatness). His new book, The Greatness Mindset: Unlock the Power of Your Mind and Live Your Best Life Today provides lessons and strategies to shape the life you want to lead. This is a fascinating conversation between two high performers with their own unique philosophies on happiness and success.  Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

That’s right. You are a system of systems that ultimately make up your entire existence. And with that realization comes enormous power and control over the way this machine operates. You have the ability to determine the design and function of the machine. You get to upgrade and optimize it over time until it works the way you want it to. At that point, you’re living the highest quality version of your life. Unfortunately, you didn’t come with an instruction manual, but in this episode Rob provides the tools you need to evolve your systems and elevate this machine that is you. Right now, you’re probably still in beta. Just wait until version 2.0 of you! Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

It is possible. And the keys to unlock this state are discipline, consistency and commitment to life mastery. To be clear, this is not something that will be achieved overnight. It requires a great deal of conscious effort to get to a place where your days are optimized to provide energy and your evenings are dialed in to provide a proper wind down and prepare you for yet another extraordinary day. Rob’s approach includes a super clean diet, devoid of alcohol, sugar and snacks, only lean proteins, vegetables, water and supplements (and a little coffee). At the time of this recording, he was on a 5 week stretch of perfect diet and perfect sleep. He’s currently on a stretch of months of pure discipline, and has never had more energy or clarity in his life. In this episode, Rob details how he got to this place and how you can too. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Happiness is a hard thing to define historically. But Rob defines it as experiencing joy in the present moment on a consistent basis. Then you have a happy life. And it sounds simple, but a lot goes into achieving this much sought after state of being. Living a life with intention, ensuring you define your time to allow room to do things that bring you feelings of joy, creating a balanced and harmonious existence. The default way we tend to get in a rhythm tends to cram all of our joyful moments in between work ending and going to sleep when we feel a relief from responsibility. And if that’s the only joy we get, then we’re in trouble. If you’re only hunting these pockets of joy, it makes happiness seem elusive, like something that you need to constantly chase. But integrating these moments of joy into your overall existence, to be experienced more consistently throughout each day, is the key to elevating your sense of overall happiness in your life. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Goals can be boring and rigid and overly tactical. The constant pursuit of goals can become monotonous or downright mind numbing at times. In this episode, Rob shares his technique for taking all those goals and aggregating them under a common theme. He applies themes to years, and even decades to encapsulate those goals in something larger and more exciting. Even when goals are specifically linked to different aspects of your life such as family, health and work, they can still be tied together under an overarching theme. It’s a unique method to align all of your energy in a clear direction that will ultimately help you to not only achieve individual goals, but to evolve and grow toward the best version of your life. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Make no mistake, it is truly a decision. It’s you drawing a line in the sand and deciding that from now on, your primary purpose will be to take control of every aspect of your life and drive them all toward your ultimate self. Mastering your own reality, your own being. Controlling your own wants, your needs and your actions. Rob is here in this episode to tell you the cold hard fact that no one else is going to save you. No one is ever going to take an action or give you information that will magically help you live your best possible life. It’s entirely up to you, and committing to self-mastery is the very first step on a long and rewarding journey of discovery, design and optimization that can ultimately lead to the very best version of your existence. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

We all know the feeling of friction, or resistance in our life. It’s those things or people that grate on us over and over. Recurring events or ongoing relationships in our personal lives or work that continuously drain our energy. We start to dread those things, and that has an emotional and energetic effect on the quality of our entire existence. The first step is to become attuned to the aspects of your life that are causing the friction, and try to work out why. Then figure out how you can actively create change in the situation to lessen the friction. These solutions are often evolutions in the system of systems that make up our lives. Too often, we approach these elements in the same way again and again, expecting a different result. But in order to break the cycle, there needs to be a deep understanding of the core problem, and a proactive solution devised and implemented in order to take that energy back and enhance the quality of your existence. In this episode, Rob shares the ways in which he goes about this process in his own life and work. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Changing with intention is all about taking control of inevitable change, doing so actively with a goal in mind, as opposed to waiting until it’s too late and change is forced upon you. Forced change is typically unexpected, and that puts you in a state of being reactive, which, depending on the scale of the change, can be incredibly disruptive to your life. If you can assess your life and decide where to make proactive changes, you maintain control and can guide that change into contributing to your goal of creating a better, more harmonious future-present state. You will never be able to control all change, especially in the world around you, but if you constantly assess the systems that make up your life and evolve them with intention on an ongoing basis, you will be in a better position to react when forced change comes. Going through that process of assessing and creating positive change will ultimately build a higher quality existence. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Habits get a bad rap. They’re often seen and expressed in terms of things you do on an ongoing basis that you shouldn’t. But Rob is here to tell you that we need to rebrand habits into things you do as an initial stepping stone to a much more profound way of living. The definition of a habit is: a regular tendency or practice, especially one that is hard to give up. If those habits are additive to your life and overall goals, and they’re hard to give up because they give you energy or improve your life, then those are good habits to have. Now there are still the bad ones, both ingrained from an early age and developed over time, and those can be dealt with. But the important thing to understand is that your system of habits make up your lifestyle. The more intuitive and second nature you can make your best habits, while eliminating the bad ones, the better lifestyle you will achieve. Make your best habits effortless, and they will simply comprise the way you live. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

On this episode, Rob explores an important thesis with respect to the mind. Our entire existence is both experienced and controlled by the mind. And he believes that the mind operates on 4 different levels, which determine our experience in the world. The present state of your mind on this spectrum affects your decision-making, your reaction to outside stimuli, your discipline, and many other factors. Level 1 - The Reactive Mind: The state of only dealing with what comes at you, trying to get through the day. Not making any substantial progress but treading water, so as not to fall behind. This state zaps your energy the fastest with little to show for it but survival. Level 2 - The Aware Mind: You at least have an idea of what you need to do in order to be proactive and move your life and goals forward, but taking action is still hit or miss.  Level 3 - The Proactive Mind: You are actually doing the things you need to do to push your goals forward. Pushing through in a deliberate way to achieve your goals. The work is hard, but it delivers results. Level 4 - The Magnetic Mind: The holy grail of mind states. The answers are being drawn right to you, and the execution feels effortless. Maintaining this elusive mind state allows you to evolve your existence on a significantly higher level. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Being ultra present is not just about being in the moment. It’s about developing the skill to step way back and feeling every aspect of that moment. How does one experience the world in a deeper and more vibrant way? Rob really started thinking about this concept after he read The Greatest Secret book by Rhonda Byrne, which he distilled down to the idea that awareness is everything. When you shift your perpetual state from trying to think about all the things going on around you, and instead focus on the feeling of a larger state of awareness of your world, there is a dramatic shift in consciousness that occurs. When you can expand your mind in this way, it creates a deep amplification of your reality. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Personal capacity is both mental and physical. There are limits to both, and those limits are unique to every individual. The more you are able to understand what those limitations are for you, the better you can stay within your capacity and avoid feelings of being overwhelmed or exhausted or burned out. When we get overwhelmed, we question our decisions, we become erratic, we don’t think things through as well, and that can compound quickly. But when you operate within your capacity, you can remain clear headed, confident, and energetic at all times. But it is the ability to define your capacity and then design a system to first operate within it, but then to slowly increase it over time. In this episode, Rob details how to self assess to understand your capacity and design a life that is optimized for it. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

You can be wealthy and still not have financial harmony. This was the situation Rob found himself in, where he made money, but also spent money and felt the pressure of needing to continue to grind to continuously make more and more. It was when he designed and implemented the financial system he still operates on today that that pressure was relieved and he was truly able to work smarter rather than harder. Financial freedom comes back to security. The security of not having to work anymore if you don’t want to. But the tendency as you make more is to spend more because you can. However, if you set clear goals and have a financial framework in place, you can achieve the harmony that ultimately leads to the freedom you seek. In this episode, Rob details how he was able to achieve this harmony and lays out a roadmap for you to do the same. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

But wait, how can a goal be a living thing? A goal has a lifespan, it evolves and changes, and it requires nurturing and care in order to make into the best version of itself. Just like us. Your goals are always shifting and moving based on new information and external factors beyond your control. Even the simplest goals can face unexpected complications, and the more ambitious goals can become exponentially more complex. That’s why being flexible and treating your goals not as a black and white checklist that must be achieved in order on an exact timeline, but rather as a living, breathing thing that requires patience to guide it to fruition, is the most effective way to pursue them. As Rob says, you need to be diligent, but you also need to give yourself a break. Choose a reasonable timeline and allow it to shift as need be. Accomplishing goals is not binary, it’s not pass/fail. It is an ongoing process that requires consistent attention and recrafting as scenarios naturally change over time. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Swinging back and forth from savor to sacrifice can be inescapable for people who are hard workers. When your personal identity is connected to your work ethic and output, and you are driven by success, you know sacrifice. Then, of course, when you have time to relax, it’s only natural to go to the other extreme. In either case, work or play, when you go too hard into one end of the spectrum, the inertia to move back to the other can take a lot of energy. It is balance and harmony that allows one to move from one to the other seamlessly without being disruptive. The other danger with these extremes, devoid of balance, is the very real possibility of getting trapped on one side or the other. Either only working or only enjoying yourself, neither of which is sustainable in the long term. The best way to maintain and grow the best version of yourself is to create that harmony and never move too far to one side for too long. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

We all know that we change over time, usually at an imperceptible pace, only noticing when we look back at who we were many years prior and see a stark contrast. We react to changes in external factors and that naturally shapes who we are over time. And it may seem that we don’t have any control over this process, but Rob is here to tell you that you absolutely do. Not only that, taking control over your own evolution is the key to becoming who you ultimately want to be. It is about getting yourself into a constant cycle of experiencing, reflecting, and then implementing changes. Evolution is a process whether you allow it to happen naturally or you take the steps to guide it by applying the knowledge gained from experience. It doesn’t matter if your learnings come from success or failure. When it comes to evolution, both are equally valuable as long as you have the right perspective. Ultimately, proactively guiding your own evolution will grow and expand you into a higher level of existence. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

You can call him “Robstradamus.” Not because he is a seer or a prophet, but because he plans his life in a way that allows him to increase the probability of his desired outcomes. Predicting the future with relative certainty is all about designing elements of your life that are in your control in a way that mitigates the effects of the things you cannot control. Building in that future flexibility so that when things inevitably occur that are truly unpredictable, your plan can remain on course in spite of them. And the longer you plan for the future, the longer you continue executing that plan, the farther ahead you can see. The more certainly you can have that your plans will come to fruition. While it’s impossible to predict everything, with the right plan and a great design, you can get more and more accurate every year. Eventually, you can become as sophisticated as Rob, who maintains plans for 1 year, 5 years and 15 years into the future. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Designing your time is not a one and done process. You continue to evolve, the world around you continues to evolve, and thus your time design must also evolve with it. One might think you get to a certain level and it’s all clear. However, the higher you go, the more opportunity you see and the more you are motivated to optimize your systems in order to maximize your energy. In this episode, Rob goes deep on his process for designing and redesigning his time to decrease friction, create optimal output, and ramp up to make the most of the time he sets aside for execution. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

In order to build the life that you ultimately want to live, you must create a plan, write it down, and then set out on that journey. You achieve and evolve along the way as you make progress. But before you can write down a plan, there are many things you need to understand first, that can only be achieved by deep, honest introspection.  You need to understand what motivates you and what brings you joy. You need to understand what you are truly capable of and be as objective as possible about what may be outside your skill set. You need to understand what it is that you don’t want and what pulls energy from you. Going through this sort of self-analysis will give you the information you need to begin designing the ultimate version of your life.  Continuing this process as you find success will serve to hone your plan as you evolve as a person to ensure your plan is always in line with your current self. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Every decision, every action compounds and builds into a moment we call the present. In fact, the only part of time we can actively experience. While we cannot change the past, we can set ourselves up to experience increasingly better future present moments. But what good is the present if you’re not experiencing it to its fullest because you’re too focused on what’s next?  In this episode Rob explores the ways in which you can live fully in the present while building the future toward more optimal present experiences. He also takes us through the five potential states of being, and focuses on the most useful ones (hint: 3 of the 5 are useful). The bottom line is, you cannot create a better future by dwelling in the past or wishing and hoping for tomorrow. Remaining in a constant state of taking action, experiencing, and creating is the only way to solidify a better present moment for the future you. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Just like a relationship, you understand more about where it’s going the farther you get into it. Everything is shiny and fun and optimistic until reality eventually sets in and unforeseen challenges reveal themselves. The true nature of the relationship then begins to reveal itself to you, and you better understand the long term implications of remaining in it, as well as the sacrifices and pivots you must make along the way. Only then do you know if it will actually fit into the life you want to lead. Whether you’re pursuing a goal or building a company, it works the same way. The blue sky optimism is necessary to motivate us to put effort into anything. But you will never understand its true potential until you begin building toward it. Create the plan, take the steps, achieve the milestones, and eventually the nature of the goal will reveal itself, along with the challenges you will face, the sacrifices and pivots you must make along the way. But if you commit yourself to evolving your plan as necessary, that’s when you really start to build belief and make progress. Or this reveal may tell you the end goal is not as viable or worthwhile as you may once have thought, and thus save you an enormous amount of time and energy. At that point, take your learnings, and apply them to the next goal. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

You may or may not believe in the power of manifestation. You may or may not meditate. But Rob is here to show you living proof of the success he’s had and goals he’s achieved in the past four years since he began meditating and actively honing his manifestation skills. He believes you can have anything you want in life, but it begins with developing the skills that provide the power to manifest your reality. It’s not about saying you want a thing all the time, or wishing or hoping for something to come true. It is a deep process that requires feeling the emotions of achieving that thing, smelling the smells of where you are when it finally happens, going so deep and so detailed in your head that you can actually trick your mind and body that that thing is true, real, and inevitable. Only then can you bring it into your life through the power of manifestation. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Your goals should not be too complex. The process of clarifying the path to achieve your vision and breaking it down into realistic major milestones is key to understanding how to get there, building belief as you check them off, and ultimately achieving the goal. This applies to anything you want to pursue in life or in business. Understanding that if you don’t hit the next milestone, there is no next one, and thus no finish line, allows you to focus on the immediate with clear intention. You can then approach the milestone in front of you with more detail, more strategy, more effort. Like anything, you will get better and better at breaking down your goals over time, identifying the right milestones, and optimizing your time to achieve each milestone and prepare to tackle the next. These milestones may evolve over time, but the more clarity you have about the pathway, the easier it will be to precisely augment them to stay on track. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Measurement is a crucial tool on your way to success in any aspect of your life or business. But it’s equally important to measure what is important, not simply what is easiest to measure. Choosing the right aspects of something to measure and track provides a pathway to improving those aspects. Without proper measurement, it’s far more difficult to understand what needs improvement in order to help you reach your goal. Measurement is also a way to see clear progress over time, and progress is the basis for sustained and even increased motivation. You will be far more motivated to keep pushing toward a goal as you watch yourself move ever closer to achieving it than you will if you lack the clarity of how your actions directly impact your pursuit of said goal. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

How many times have you either said or heard “I can’t believe it’s already August!” or “Where did the year go?” Time has a way of passing so rapidly we don’t even notice until we look back and wonder where it all could have gone. What did we actually DO this whole time? Well, Rob knows EXACTLY what he did this year and EXACTLY where the time went. When it was used to be productive and push his goals forward when it was spent with his family, and even when it was wasted. And he’s never surprised when it’s August. And for him, the year has gone as slow as he wants. This is because he designs and tracks every hour of his day every day. This may sound daunting at first, but once you are in complete control of your time, only then can you begin to bend it to your will. To accomplish your goals, to get the most out of every hour, every day, month, and year. And to slow it down to your desired tempo. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

You’ve heard Rob talk about his “rhythm of existence” on this show and others for years. It is the construct by which he organizes, documents, and gains crucial insights to live his very best life. People often ask him to share his system, and he does, but most find it initially overwhelming due to its complexity. But in this episode, Rob breaks it all down and talks about how you can start managing your time, energy and capacity to remain balanced and reach your goals. Starting with simply controlling the flow of time in your life, you will improve incrementally to the point you can begin to optimize and build layers into your system. It may take a while to get to the full scale life operating system that Rob employs, but you can achieve similar results by just beginning the process and growing with it as it becomes easier and easier to manage. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Happiness is not binary. You are not always happy or unhappy, it’s a sliding scale with plenty of facets. But overall happiness can be achieved through the balanced pursuit of life goals. The first step is understanding yourself and what makes you happy. What gives you energy and what takes energy away? Through this process, you can get clarity on what you want to pursue in various aspects of your life, be it work, relationships, health, wealth, education, or anything else. With that clarity, you can then build a plan to work toward each of those goals incrementally every day. You will get closer and closer as you begin to execute your plan, but you must also realize that the so-called “finish line” or “light at the end of the tunnel” is not where true happiness resides. True happiness begins the moment you are clear on what you want to achieve to live the best version of your life, make a plan to get there, and begin to take those first steps. And it only gets better over time. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

We set goals and work hard to achieve them every day, so it’s no wonder we become attached to both our goals and the processes by which we work toward them. But the world around us is chaotic and ever-changing, so there is no way to continue to navigate the obstacles and challenges in your path without being highly adaptive. This is true of any goal in business or in life, and the same commitment to recognizing when a pivot is necessary applies. As you pursue any goal, the world changes, and you change. Take that into account and don’t be afraid to evolve both your strategy and the goal itself as need be to stay on track. A pivot does not mean you have failed at your original vision. It means you are smart enough to know the definition of success is fluid. We have not one but two special guests on this episode. First, Kenny Turner, the Director of NFTE (Network for Teaching Entrepreneurship – www.nfte.com) joins us to discuss their partnership with the Do-Or-Dier Visionary Foundation and how NFTE helps young people learn an entrepreneurial mindset. They have educated 1.2million young entrepreneurs since 1987, including DODVF Director, Charles Choice. NFTE IG: @nfte Then we have the winner of the NFTE / DODVF See It. Believe It. Do It. Challenge, Amylah Charles, an entrepreneur, activist and entertainer. She shares her vision for a socially conscious hair company. Amylah IG: @curlycrownzhaircare Get involved with or donate to NFTE Support Amylah Charles Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Success is broad, and everyone’s definition of it is very personal to them. There are infinite ways to define success, but Rob contends that every version of success, no matter what it is or who is going through it, follows a similar pathway. That pathway is something he has termed “The Cycle of Success,” which he breaks down into five key phases that are broadly applicable. The most important piece of the Cycle is to be aware in advance that when things are at their most challenging, that is in fact a crucial part of the process itself and should be expected. This is the Third Phase, which Rob terms “The Great Test,” and it’s where quitting is the most tempting. But making it out to the Fourth Phase, and crossing The Belief Horizon, makes achieving the goal all but inevitable. Listen to the full episode for the rest of the phases that will guide you toward a better version of yourself. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

In this episode, Rob talks about his time spent with author Price Pritchett, who wrote the seminal book on accelerating success, The Quantum Leap Strategy (link below). Inspired by his wife to attend a seminar together, he got to know Price, and even began working on a book with him. Rob explains what he learned from the man, how it informed his philosophy, and why their collaboration never saw the light of day. Rob discusses how in his own life, television created a quantum leap toward his business goals, and walks us through how we can set goals, build pathways, and find unique ways to jump right to the end, bypassing time and energy in between. Learn more about this episode. Read Price Pritchett’s The Quantum Leap Strategy Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

You don’t know what you don’t know until it’s staring you in the face and you have to learn it fast. But forming mentor-mentee relationships with other more experienced entrepreneurs whose journeys you are hoping to one day emulate is an important way to fill in your blind spots with deep, battle tested knowledge and wisdom. In addition to the guests on the show and emerging entrepreneurs he meets along the way, Rob also mentors someone a little closer to home: his 5-year-old son. Rob’s son is already pitching companies, and as you’ll hear in this episode, has already figured out how to pull the investor card (on his mom). This is another special episode where we meet an incredible partner of the Do-Or-Dier Visionary Foundation, BUILD, and their CEO, Ayele Shakur. She gives us an overview of BUILD’s mission, which is to teach entrepreneurship to young people to help them succeed in life and business. We then have Jalen Harris, 16-year-old winner of the See it. Believe it. Do it. Challenge and recipient of $10,000 in non-dilutive capital. He lays out his vision for the company he will use the money to build, and how he wants to serve an as example for youth. Learn more about this episode. Support BUILD Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here!

Imagine if everything you did you committed to day after day until the end of your life. The result would be an incredible level of clarity, knowledge, wisdom, and optimization. A profession or skill you pursue, practice and hone every day throughout your lifetime. The way you treat your partner. Your health and wellness. Your lifestyle, where you live, and finding harmonious balance throughout your life. Committing to these things over a long period of time eventually leads to mastery. In this episode, Rob shares how he has committed to his relationship with his wife, his health, his forever home, and every other major aspect of his life to achieve its full potential. Learn more about this episode. Subscribe to Dyrdek Machine Join our Machinist Community Want to be on the show? Sign up here Forever Estates designed by SAOTA

Even an extremely positive person like Rob is susceptible to negative thoughts creeping in. So, a while back, he began to focus more on identifying when such a thought entered his consciousness. He did not allow them to take hold of his emotions, but rather began to ask why. Began to evaluate the possible reasons for having each thought. The conclusion he eventually reached was that he was more prone to negative thinking when he was feeling overwhelmed. By using the core functions of the Machine Mindset to find balance within the factors of time, energy and capacity, he was able to, not thwart negative thoughts from creeping in entirely, but build the skill of identifying and dealing with them before they can affect him. In this episode, he talks through how you can do the same. Learn more about this episode.

Entrepreneurialism has no age. Whether you’re 10 or 18 or 75, it’s never too early or late to start a company. Whether your first venture is successful or not, you will learn so much that your next shot will have an even higher chance of making it. Rob started his first company when he was 18 years old, Orion trucks. He went out and signed the biggest skateboarders in the world to be a part of his company. And yet, he made very little money. Why? Inexperience. He allowed himself to be taken advantage of, and in this episode he shares the biggest lessons he learned. Then Rob is joined by Alana Andrews, an 18 year-old entrepreneur herself who is an incredibly impressive founder. She has created SWEY, a more health conscious sports drink by gen-Z, for gen-z while still in high school. She’s also an author, a speaker, and a philanthropist. She’s looking for advice on communicating her product’s core value proposition and differentiation in market, as well as maximizing her many amazing initiatives at the same time. IG: @sweytoplay IG: @alanalandrews Learn more about this episode.

We all have ideas for businesses, but few are qualified to build and run any company they can dream up. In order to set a new company, and yourself, up for ultimate success, you need to assess your prior experience, knowledge, and skills to ensure they map to the type of company you plan to launch. Failure to do so can be a huge mistake, and push you and the business quickly into perilous territory. We also have a couple of special guests on this episode. First, Andrew Glazier of Defy Ventures joins us to talk about their partnership with the Do-Or-Dier Visionary Foundation. Defy educates formerly incarcerated people to think with an entrepreneurial mindset and become the CEO of their own life. IG: @defy_ventures And then Rob speaks to the winner of the DODF See it. Believe it. Do it. Challenge, Carol Madonia. Carol started her idea for a meatball empire in a jail cell, and now has won $10,000 to help accelerate her entrepreneurial journey. She has an amazing story and an incredible spirit, hoping to use her business to help other formerly incarcerated individuals get their lives back on the right track. IG: @carolannerecio Links: Support Defy Ventures at www.defyventures.org Check out That Meatball Collective: www.thatmeatballcollective.com Subscribe to Dyrdek Machine: https://bit.ly/35RsjMV Join our Machinist Community: https://dyrdekmachine.com/become-a-machinist Want to be on the show? Sign up here: https://dyrdekmachine.com/guest Learn more about this episode.

You think you know how to pitch the end user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into market. That’s when the real work begins. The consumer reaction may not be exactly what you has hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a larger audience. This goal is to continue refining until it is simple, clear and unique. Rob uses the evolution of Mindright’s value prop over the last year since launch as a prime example. To follow the Mindright story from launch day to now, go back and check out these episodes with CEO Chris “Bernie” Bernard: EPISODE 4 https://youtu.be/7HVO7UtWOaY EPISODE 13 https://youtu.be/SboaBN_VmRc Also in this episode, Rob is joined by Amanda Greenberg, CEO of Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon’s value proposition clearer and more valuable.  Balloon Website: https://getballoon.com/ Amanda Greenberg IG: @amanda.k.greenberg Learn more about this episode.

In this episode, Rob shares his philosophy on generating wealth to buy back time. He believes that the key is to truly understand your time and the value of it. The second piece of that equation is, of course, generating the wealth necessary to buy your time back. And finally, it’s realizing exactly where you can spend that money in order to exchange it for time. What does this all mean? How can you actually buy time? Rob takes a solo deep dive to share with you his process for building wealth, and explains all of the ways in which he uses his earnings to buy back the most important non-renewable resource in the world. Learn more about this episode.

Optimizing and automating the systems of your life and business can seem daunting or rigid at first glance, but the secret is remaining highly adaptive. Locking in the processes that manage your life is a crucial first step, but being conscious of the fact that life happens, chaos is unavoidable, and you must be able to be flexible within your systems in order for them to continue to function.  In this episode, Rob takes a deep dive on his tried and true systems that make up the Machine Mindset. But operating with a Machine Mindset does not make you a robot. You’re constantly going to be evolving and changing, and that’s the only way your systems will continue to improve over time. So, automate, adapt, and continue to work toward a balanced, harmonious life. Learn more about this episode.

Even if you’re doing everything right externally – waking up early, meditating, eating right, mastering your time and energy – if your mind is being pulled in a million different directions, your life will never be balanced. You ultimately need a balanced mind in order to have quality energy to pursue the things you want in life. An unbalanced mind makes you reactionary, and you lose control of your life. Balance your mind, balance your life. Our guest, Clint Norris, has been a staple of Minneapolis public television for years, and now he wants to follow in Rob’s footsteps and take his new TV show vision to the next level. Maybe even MTV. Clint shares his thoroughly detailed vision for “Drop Zone” with Rob and gets some pointers from the master. He also wants to know how Rob prepares himself for the darker times. Learn more about this episode.

Using will power alone to achieve discipline is not sustainable. It becomes a constant battle, sucking energy from you, and is always an uphill battle. Even Rob didn’t understand the power of gamification before he started meticulously tracking his basic discipline statistics. It was only then that the data gave him energy. He could watch his progress and felt a sense of pride when he hit his goals. That reinforced his desire to win against himself, motivated him to keep going and continue to improve. Then habits were formed and what was previously a daily challenge was second nature. Only at that point could he set his sights on the next goal, and use gamification techniques to achieve it in the same way. Brent Ramos of Koa House, which he bills as a “Tropical Punk” health & wellness brand, is already on his way to optimization with his own version of Rob’s rhythm of existence. He’s also used elements of the Machine Method to build his business, but he still could use a little guidance from Rob on fundraising. They also talk about applying business philosophies to family and other aspects outside of work. IG: @koahouse Learn more about this episode.

Of course, there are times we all must grind, sacrifice sleep and balance to get crucial things done. But that is not the lifestyle you are trying to achieve as an entrepreneur because it is simply not sustainable. The goal of any entrepreneur should be to hire with intention and build and grow it in a way that increases output by designing, automating and optimizing systems. Ultimately, you should be doing less grinding as your business grows and matures in this way, not more. There’s a lot of noise out there that champions burning the candle at both ends and sacrificing everything to build a business. That’s working hard, but not smart. Your goal should be to grow your business into something you actually enjoy running, and that fits seamlessly into the rest of your life. Not something that consumes your life. This is the third of three episodes where Rob is rolling solo, with no guests, to dive deep on topics that are especially important to him and, he believes, are important for your success. Learn more about this episode.

There is no substitute for hard work. It is the cornerstone of building success, and that will never change. However, by harmoniously integrating all aspects of your life and building them simultaneously toward success, you can achieve more with the effort you put in. We all have tendencies that create friction and disrupt harmony, such as pushing too hard, not eating right or not getting enough rest. By looking at your life as an integrated system that requires harmony to expand and evolve, you can ultimately do more with less and become the ideal version of yourself. Our guests are Carmen and Kara from Prosperity Market, a mobile farmer’s market on wheels and food truck that supports black owned food producers. They make it easy to support Black owned businesses, while creating food access in their communities. Based in Los Angeles, they are looking to expand across the country and move into wholesale. They are in the process of fundraising, and Rob has a special surprise for them, so stick around until the end! IG: @prosperity.market Website: https://www.prosperitymarketla.com/ Support: https://www.fundblackfounders.com/prosperitymarket/ Learn more about this episode.

Rob is a life-long learner. Even at his level, he is constantly searching for more information, better philosophies, bits of wisdom that can unlock further potential and a greater understanding of the world. Like you, he reads (and listens to) books, consumes podcasts, subscribes to every entrepreneur blog and social account, constantly absorbing points of view from smart and successful people. It’s one thing to consume and be inspired by those we hope to emulate, but it is the distilling of the most important nuggets of information from those sources that are immediately applicable to your own systems in life and business. You will get more out of the educational media you consume by not trying to grasp it as a whole, but picking out those few key points that you can put into action immediately, add them to your toolbox, and use them to grow and evolve toward mastery. And when you consume the same thing a decade later, you will not only see completely new tools for your evolved state, but the experience will serve as a barometer of just how far you’ve come. This is the second of three episodes where Rob is rolling solo, with no guests, to dive deep on topics that are especially important to him and, he believes, are important for your success. Learn more about this episode.

Your life is a blank canvas when it begins. While many circumstances are beyond your control, there is still so much you can craft and mold to your will. But in order to create anything, an amazing painting or an amazing life, you must first have a vision for it. And vision is not necessarily a natural process for everyone, but everyone has the ability to look out into the future, understand what they desire, and put a plan together to get there. It requires the determination to develop that skill set over time. It requires the self-reflection to actually understand what it is you want based on the things that make you truly happy and give you energy. And it requires you to break that vision down into achievable steps in order to get there. With the skill of vision, the extraordinary life you wish to lead is within your grasp. This is the first of three episodes where Rob is rolling solo, with no guests, to dive deep on topics that are especially important to him and, he believes, are important for your success. Learn more about this episode.

Rob is here to tell you that financial success is a huge win, but there’s a lot you can do while building it to ensure that your success is of a high quality. If you’re only chasing the dream, you can get caught in the trap of losing your balance to achieve a goal. When working your way toward the success you ultimately want to create, take all aspects of your life into account. Your time, your energy, your health, and every other thing that gives you purpose and fulfillment. Design your work life and personal life together in an integrated way to ensure balance between them. Only then will the success you find be of the highest quality. Hiyo! We get three for one on this episode with George Youmans, Cygne Cooper and Evan Quinn from Hiyo, an adaptogenic social beverage. While non-alcoholic, the blend of ingredients in Hiyo provide a sensation the founders like to call “The Float.” They’re trying to disrupt socialization itself by introducing a healthy and relaxing alternative to booze.As an early stage startup, they have big ideas, but want advice on how to deploy their capital for maximum return. IG: @drinkhiyo Then Jose Barrera and Lorel Scott join Rob as the founders of StartupStarter, a business education studio working with global brands and individuals alike to teach entrepreneurship at scale. They’ve got momentum, but now they’re looking to leverage it in order to scale up even faster.  IG: @startupstarter.co Learn more about this episode.

Rob uses it to get organized, be more productive, feel more balanced, and make more money. He started by waking up an hour earlier at 5am every day and understood he got essentially an entire extra work day every week. That equates to 48 extra (7-hour) work days per year. Then he realized that if he got up 2 hours earlier every day, that additional time doubled. That’s almost 3 months of additional productivity per year. A full quarter! Imagine how much you could get done with that much extra time on your hands. Now set your alarm. First up is Sean Boisson, founder of Bella Snow soft ale, a delicious low-alcohol beer alternative for people with low tolerances, or who just don’t want the calories or the spins. Based in beautiful Sonoma, CA, Sean and his team are trying to figure out how to identify and fill gaps in knowledge as they work to grow and expand their product line.  IG: @drinkbellasnow Stephanie Foster and her husband Scott created Tiki Liquid Enhancers, travel sized bottles to squirt into your water and provide additional benefits. Their current line-up of products are designed to help you sleep better, give you energy, or give your immune system a boost. Stephanie is trying to find the balance between marketing and maintaining inventory while also wondering how to think about what happens after success. IG: @tikibev Learn more about this episode.

When we make a big decision, we typically contemplate how the outcome will affect everything else in our life. But it’s the small decisions we don’t put as much emphasis on that end up having an outsized effect. This is due to the compounding nature of small decisions on your health, mindset, emotional state, and energy. One small decision influences the next small decision, rippling out over time and contributing either positively or negatively to your life. In this episode, Bryan Guadagno, the founder of It’s Skinny pasta has created a way for people to enjoy a bowl of pasta in 2 minutes with only 9 calories per bag. The secret is Konjac, a plant that has been historically used in Asian cuisine but hasn’t caught the attention of the mass market in the U.S. He knows his product is great, but he wants advice on how to continue to stand out both on the shelf and online. ​​IG: @itsskinnypasta Then, life and business partners Shaun Oshman and Jess Candelaria have built Helmet Flair, which allows anyone wearing a helmet for any reason to spice it up with their own personality. They attach flush magnets to the helmet itself and offer a wide range of horns, cat ears and other such delights to snap on and off based on the customer’s mood. The company is growing well, but they want to know if they should continue on their organic trajectory or take on investment for a high growth model.  IG: @helmetflair Learn more about this episode.

True manifestation is not sitting around thinking about the things that you want in life and wishing or hoping they come true. It is figuring out in as much detail as possible not only what the things are, but what they look like and feel like. Focusing on those details and allowing your mind and body to be transported forward to a time when these fantasies are reality. According to Rob, who practices an extreme version of manifestation, your body cannot tell the difference between that which you imagine in great detail and that which is actually happening. So, the more you practice detailed manifestation over and over, while doing the things necessary to achieve them, the universe will begin to listen. Our first guests, Phil and Krista Franks, comprise Owl & Key, a platform they designed to help individuals and groups to recognize what they want out of life and set a path to achieve it. Their book, Strategic Planning for Life, is a step-by-step guide to designing a life with intention. They’re looking to Rob for answers on consciously scaling their company through business and individual customer acquisition, as well as how to navigate business as a couple. IG: @owl_and_key Jovanna Schlossenberg is our next guest, and she’s brought her friend (and arguably Kansas City’s top trainer) Luther Glover along for the ride. Jovanna is launching her “tri-level reading” book series Jojo Knows, which customizes each story for 3 different age groups. Jovanna is looking for ways to open additional reading centers while keeping her business and personal relationships strong. Luther is looking to give himself more bandwidth for networking and servicing his big clients (like Kansas City Chiefs star wideout Tyreek Hill). IG: @jojoknowslearningcenter Learn more about this episode.

Rob’s formula for achieving perpetual success: systematically fusing art, science and magic. A great tagline, yes, but what does it really mean? Well, think of art as starting with you, the creator. The creator of your life, the creator of your business, the creator of every moment of your day. Science is then the ways in which you organize your creations, building systems of living and systems of operating professionally. Finally, the magic comes when art and science are working in harmony. Unseen universal forces that conspire on your behalf to push you in the direction you want to go. Applying these concepts over and over in everything you do, constantly improving and optimizing, a better life is all but inevitable. On this episode, we’ve got the founders of Muvez, Eric and Ryan Cruz, who first burst onto the national radar on an episode of Shark Tank. The primary Muvez product is a shoe with a detachable outsole, which then becomes a slipper, transitioning between inside and outside without ever having to take it off. They’ve found quite a bit of success, but now they’re looking to raise money to scale the business, and Rob has some solid advice for them about the benefits and challenges of taking on venture capital. Blair Bryngelson is a serial entrepreneur and inventor whose latest product combats the “dead arm” that often results from cuddling one’s partner in bed. It’s called the Spoonie Pillow, and is essentially a pillow that slides onto your arm. He launched a Kickstarter campaign and sold 3,000 units out of the gate. The customers even found more use cases for it than originally intended. Now he’s looking to ramp up as a direct-to-consumer business, but supply chain issues are presenting a challenge. Rob encourages Blair to plug into an existing home goods infrastructure so he can continue to do what he does best and be a great inventor instead of an inexperienced operator. Learn more about this episode.

The most precious resource on earth is time. It is fleeting, nonrenewable, and depleting at an ever accelerating rate. You have two choices: One, hold on tight and go where it leads you, or two, master it. Take control of it. Increase your time efficacy within every hour of your day. Work to truly understand it, and how much you can actually accomplish. Look at time not as a whole, but in smaller, manageable blocks. Then work within each of those blocks to continuously improve your output. It sounds hard, impossible even, but once you actually start, you’ll be amazed at the results. Our first guest is Kelly Radnitzer, whose company HD Labs stands for Hard work and Dedication. An athletic apparel brand that’s looking to make the jump into supplements in a very crowded market, Kelly wants to know how to get the attention of major retailers without a huge marketing budget. IG: @hd_labsunlimited Travis Fussell has his hands in multiple businesses, from golf putters to his newest creation, a fully customizable ball cap. All this while maintaining his full time job. He’s got his sights set high on scaling the Rad Mod hat and moving into sports and other licensing, but Rob cautions him on spreading too thin too fast. Learn more about this episode.

Don’t strive for perfection. Strive for continued optimization over time. Anything in work or life falls into the category of things that can be made continually better. The first step is doing enough reps at something that it becomes almost second nature. Then finding ways to automate that thing where it takes less effort. Only then can you look for ways to make it more efficient, more optimized, so it takes even less time and effort. If you repeat this process over and over with every element of your life and business, incredible results will emerge. Our first guest, Benj Miller, is the founder of System and Soul, who, like Rob, hails originally from Ohio. His vision is to transform 25k small businesses this decade through a unique brand of coaching that focuses on both business fundamentals, as well as what they refer to as the “Soul” side. To him, that means the identity, story and culture of an organization, including how they treat their employees. Benj has a lot of things going in the right direction, but needs some help looking at how his business model will evolve. Corey Pulido lives on a large property in North Carolina where he and his wife foster hound dogs. He is a teacher. He has multiple properties that he manages. And he has a ton of other ideas he wants to pursue. Rob helps him focus on building sustainability so he can spend his time focusing on his nonprofit and pursuing his other ideas without sacrificing his passions. Learn more about this episode.

No matter what your experiences are in business and in life, there are lessons to be learned. From pain and failure, learnings can arise and inform future actions and thinking. From positive outcomes, learnings can be identified and applied to other parts of your existence. So, no matter your type of experience, positive, negative or neutral, reflecting on the reasons for each particular outcome will lead you to evolve over time. And with evolution, becoming a better and better version of yourself, comes success and, more importantly, happiness. In this episode, Jared Gold sent Rob a cold email asking him to take part in a book that he’s writing about the habits of successful people. So, of course, Rob invited him onto the show to talk about it, where he gave Jared some advice on how to better approach people like himself for the project. He also gave Jared to come back with a brand new pitch and left the door open to not only take part in the project, but help him get others as well. Not only all that, but Rob helped Jared remain true to his vision of what the book should ultimately be. IG: @jgold242 Follow Jared’s book progress: https://jaredgold.com/book Devin Dwyer has a number of talents. He’s a rapper, director, videographer, editor, and drone operator. He’s been doing video work for free in order to make connections and build his reel, but now it’s time to turn his talents into a real business. Rob provides some advice to help him take the next step into real entrepreneurship, as well as helping him reframe how he thinks about balancing work with spending time with his young son. IG: @soundssickproductions Learn more about this episode.

Your ideal life vision should be in lockstep with your business vision. They should be designed together, integrated, and grown together until you are successful on all fronts simultaneously, not just at work. As an entrepreneur, the path is clear: create a product that doesn’t exist (vision), put together a plan, and execute the plan to grow the business. Most people don’t necessarily think of their life this way, with happiness, fulfillment and balance being products of a well thought out plan. But Rob suggests if you can just evolve your thinking, you can have it all. Build With Rob’s first return guest! Jacob Mclaughlin appeared on Episode 22, talking about an idea he had for a real estate app that allowed realtors to bid on listings. It was called Zollu at the time, which Rob suggested was way too close to Zillow. Rob also made suggestions on how the business model could be improved by focusing more on providing value to the sellers. Well, Jacob took Rob’s advice and is back on the show with SMIRC, the latest incarnation of his idea with Rob’s suggested tagline: “Never give away your listing again.” Watch Jacob and Rob’s first conversation: https://youtu.be/N8fHuG6McTA?t=513 Facebook: https://www.facebook.com/JacobMcLaughlinREALTOR/ Then, Majfred Memetaj wants to create a community around freestyle soccer with his platform, Flowstil. He wants to expand adoption of the sport while providing resources and skill sharing to help interested parties increase their abilities and meet like minded individuals. Rob sees an opportunity for him to piggyback on traditional soccer through competitions, as well as creating products specifically for the freestyle soccer market. IG: @flowstilfreestyle Learn more about this episode.

From tragedy can come opportunity. When Devin’s father passed from a stress induced heart attack, she found herself anxiety ridden and unable to sleep properly for years. In coping with her loss, she began experimenting with adaptogens to calm her own body and mind. Creating body butters and teas from home, she discovered a new approach to beauty from the inside out. Frustrated that Black customers seem to be an afterthought in the beauty market, she set out to create Deon Libra, a brand that caters to the naturally higher stress levels of people in her own community. With her co-founder and COO, Brit Kirkland, Devin found a home for her nascent brand at Dyrdek Machine. Recorded in December of 2021, this episode was recorded shortly after Rob and the Deon Libra founders met in person for the first time. Website: https://deonlibra.com/ IG: @deonlibrabody Learn more about this episode.

In business or in life, when you step out of your comfort zone to try something new, it is always harder in the beginning. You lack practice, you lack clarity, you lack experience. As time goes on, with dedication to creating a process and evolving it over time, you will get better and better at that thing until it’s easy. Rob shares his experience in creating his MTV show Ridiculousness, which was difficult and time consuming at first. He details how he committed to making it easier, faster and better over and over until he could shoot six episodes in a day with less effort than one episode required in the beginning. Our first guest is Avi Rubin, who created a natural soap to treat a skin condition and slowly grew it into the boutique brand of Iron Lion. He has a solid and loyal customer base, but is now looking to grow, not necessarily scale, while finding a way to spend more time with his family. Rob offers advice about ways to create more recurring revenue, as well as establish the balance he needs to be the father he wants to be. IG: @ironlionsoap Then we have Cody Hankins, who wants to bring the novelty and nostalgia of wax candy bottles (they were called Nik-L-Nips if you can believe it) to the alcohol space. He’s already handmade prototypes and shared them with his friends to great enjoyment, and he thinks they can be a better solution for the environment. However, Cody has no experience in the alcohol space, which Rob knows all too well is littered with landmines. But Rob has a great solution to get Cody started on the right path. Learn more about this episode.  

Rob believes that you should seek clarity on exactly what it is you want to achieve before setting out to achieve it. That clarity will reveal the detailed goals necessary to get there. Breaking those down into smaller, achievable goals builds the belief that you can actually get to the finish line. Over time, the goals become more ambitious, you achieve those, and the belief and confidence grow. Take the time to put energy into defining what it is you want out of life, be it a business, relationship, health, or something else. Only then will every decision you make have a clear purpose and move you forward. On this episode, Patrick MacCausland wants to change the way recycling works by starting a company he’s calling HalfBack. When you buy bottles and cans, you’re paying a few cents extra that you never get back by putting them on the curb. Patrick wants to pick them up for you, turn them in for refunds, and give you back 50% of the take. But in this early stage, there are a lot to figure out in the financial model, which Rob walks him through in detail. Tulsa Talley is the founder of Good Note, a tie dye apparel brand with a positive message.  He began making the clothes for himself, and then began selling them. While it’s his full time gig now, he wants to know what 5 steps he should take next to take it up a notch, and Rob has those answers. Not only does Tulsa get great advice, but Rob hits him with a big surprise at the end! IG: @goodnoteco Learn more about this episode.

There are two states of mind that are not useful to becoming successful or living an amazing life. The first is Dwelling, which is a passive state that provides no current or future value. The second is Hoping and/or Wishing, a state that, while more fun in the moment, creates the same passivity and stagnation of dwelling. Neither of these mental states offer any positive momentum, and thus should be avoided. Live instead in states of Experiencing or Creating the future. Podcaster, rapper and producer Ryan Sullivan joins the show. He launched his company, Podcast Principles, to create podcasts for individuals trying to expand their personal brands. Like many businesses, Ryan faces the challenge of scaling, meaning getting more clients and hiring and training a team. And how does he balance that with all of his other passion projects? IG: @sullybop IG: @podcastprinciples Dusty Pierson created an innovative mobile phone grip device with his college aged son called Bandit. An engineer by trade, Dusty figured out the manufacturing and they were off. The father-son duo are now looking for advice on how to get to that next level and increase sales. Rob has some simple, effective thoughts to up their game. IG: @livebanditcase Learn more about this episode.

Achieving balance requires discipline, practice, and a realistic framework. Over time, with consistent effort, you will find yourself getting better and better at it until it is second nature. The definition of balance, however, is very personal and different for every individual. It takes time and attention to understand what your version of balance is that makes you feel energetic in the various aspects of your life. Rob explains exactly how he evolved into his current state of balance and now keeps it going with ease. Michael Wong and Alex Comfortes founded Peeka VR to get kids excited about reading again. They use visual technology to immerse children in stories with the goal of igniting their passion for reading and learning. But sitting between two slow moving industries, publishing and education, they want to know how to move fast and disrupt. Justin Kershaw had spoken with Rob in 2020 when he was introduced by Outstanding Foods CEO and Founder, Bill “Billy G” Glaser. Rob couldn’t quite see the vision of Sow Strong Food back then. But that didn’t stop Justin. He went out and hustled to bring his brand to life, and Rob is incredibly impressed. He wasn’t coming on the show looking for a deal with Dyrdek Machine, but you never know what can happen on Build With Rob.  Learn more about this episode.

Building a company as an entrepreneur entails having a vision, making a plan to achieve that vision, and then setting goals and achieving them in that direction. It also requires failing, learning, and evolving. Optimizing, automating and refining. And over time success is achieved or a new chapter must begin. The parallels between building a great business and building a great life are many. And it all starts with an entrepreneurial mindset. The Dyrdek Machine’s philanthropy, the Do-Or-Dier Foundation, supports organizations across the country that teach the entrepreneurial mindset to underrepresented and under-resourced individuals from young people to the formerly incarcerated. This provides them with the tools they need to succeed in both business and life. Please visit our amazing partners and support their efforts: WIT Whatever it Takes - https://www.doingwit.org/ Build - https://build.org/ Defy Ventures - https://www.defyventures.org/ On this episode, Myles Weber, a talented stand-up comedian, saw his comedians, musicians, and other creatives isolated during the pandemic and realized there were a lot of therapy resources out there, but no life coaching by people that really understand what they’re going through. So Myles took it upon himself to get his coaching certification and is launching Green Room Talk, a service that provides support to artists by certified fellow artists. Rob suggests a way he can hone his idea even further to open it up to a larger customer base. IG: @mylesweberjoker Keyser Leepier was tired of always waiting for bartenders to make drinks. He realized bars could be selling a lot more if the bottleneck of the bartender was automated. It was then that he created Sylf, a self-serve cocktail machine. He’s got a plethora of potential use cases for the product, if he could only get the capital raised to create the prototype. Rob shares some strategies to bring on partners and validate the idea before going out to raise a round. IG: @sylf__ Learn more about this episode.

What does Rob mean by “Qualitative Self-Awareness?” It’s literally as simple ask asking yourself how you feel every day with respect to the most important parts of your life. Using a scale of 1 to 10, above a 5 represents increasing degrees of happiness and optimism. While the bottom half runs the risk of compounding negativity and dragging you even further down. But the first step to increasing your number and keeping it at higher levels more consistently is creating a systematic understanding of your quality of life. Only then can you begin to identify the internal and external factors that affect your rating positively or negatively and actually do something about them. Our first guest is Brandon Wesig, who invented a device called The Neverending Defender that helps basketball players train against defense all by themselves. He wants to know the first thing entrepreneurs should look to change when not meeting their desired sales goals. He also is interested in the advice Rob would give to his younger self. IG: https://instagram.com/neverendingdefender Then we have another inventor who has been incubating a product idea since his childhood and finally made it a reality. Spencer Trotter created the Anywhere Fridge, a solar powered refrigerator for travel and locations without power. Rob opens up a whole new possibility to scale his product by suggesting he partner with charities to bring refrigeration to parts of the world lacking in power for food and medicine. FB: https://www.facebook.com/AnywhereFridgeFreezer Learn more about this episode.

One of the keys to a high quality, balanced existence is becoming extremely sensitive to your energy. Especially when it is being lowered by an action or external force, or gained by something you enjoy doing. This goes for work, family, friends, and literally anything else in life. In order to achieve energy awareness, you really need to get in touch with yourself to understand the nuances as to how you uniquely gain and lose energy.  As always, we have some great guests on the show. Sanjay Kumar Rajpoot is a master of the hot global trend of sustainable vertical farming and hopes to do his part to end world hunger and help the environment with his startup, Plant Culture Systems. He is seeking advice on how to grow the best possible team when capital is not an issue, but building the company requires one’s undivided attention. He also asks Rob what his 3 non-selfish wishes from a genie would be, the answer to which needs to be heard to be believed. IG: @iamgroot42069 Austin Gayne has been in the supplement sales game for a long time, and built successful companies along the way. But now he has what he believes to be a game changing idea, namely female-targeted solution-based supplements that target specific areas of physical improvement. He wants to know what sort of mindset shift needs to occur for an entrepreneur to build toward an 8, 9 or even 10 figure exit. That is followed by a question about building the confidence to succeed at a high level. IG: @austingayneh31 Learn more about this episode.

It’s one thing to go into a new venture with optimism and hope that hard work will pay off. But it’s a whole other level to design the life outcomes you want, then the business outcomes you need to achieve that, and only then design your business backwards systematically in order to reach that goal. It’s important to figure out things like how much time you want to spend working when the business reaches maturity, as it is unsustainable to burn the candle at both ends in perpetuity. You must decide what role you want to play that will give you the most energy, and then build around that with people who will take on the energy-draining roles. It’s all possible with the right design in place. We’ve got Dr. Cody Sandzimier on the show today, a chiropractor who realized there was no silent timer with only visuals on the market after he realized the need in his practice. He invented The Loop Timer, which uses an aesthetically pleasing blue LED ring to show you when time is up without all the beeps and chirps. Rob encourages him to scale it to a point where he can hire someone to run it and look to keep it as a sustainable business that creates a good chunk of supplementary income. The good doctor asks when the right time to invest in scaling a team is, and wants to know more about how Rob created his life operating plan. IG: @chirocody Josh Sanchez thought he should be able to get in a full workout in the middle of a hike, but the options weren’t out there. He created NativFit, a band-based gym that fits in a backpack. Rob wants him to focus more on the full value proposition the product is delivering and thus hone in on their core consumer. Josh wants to know if Rob would continue direct-to-consumer or target retail. He also wants to know if all the sacrifice for the business is worth it in the end? IG: @nativfit Learn more about this episode.

Belief may be something you hold inherently, but more often than not it is a process that takes place over time. It is the constant setting and achieving of smaller goals that slowly grows belief in your idea, yourself, your plan, those around you, and every other aspect of your existence. It is only when you have lost belief that you want to quit, and Rob believes it’s the point at which you should quit. However, it’s up to you to choose how that belief is lost. Losing belief and quitting can be a good thing, a learning experience, and the beginning of believing in something bigger and better that will ultimately provide the life you want. Today’s guests come to us from Canada and a van outside the airport: Courtney and Leigh Jackson are a married couple who are also relentless serial entrepreneurs. They’ve been diving in head first and asking questions later for years. From opening a nail salon to children’s clothing to a successful kitchen refinishing business, they noticed a problem that they wanted to fix. Namely, getting independent contractors and vendors  paid by their clients. They have an idea for a service that would go to bat for the little guy and get them what they’re owed. Rob implores them to take a page from the Machine Method in order to learn and micro-fail in a brand new industry before they start burning capital. https://www.thefactoryfinishstudio.com/ Matt Plapp is a force to be reckoned with. Founder of a marketing company that focuses on restaurants. Now he’s aggressively expanding to a media platform for restaurants that will create content for and about them and utilize it as marketing. Rob is super into the idea, and encourages Matt to remold himself as a champion of restaurateurs in a variety of ways. Rob even makes up a theme song for him. Interestingly enough, Matt has also been using a version of Rob’s life tracking system for 50 days, and Rob helps him hone his daily qualitative ratings. https://mattplapp.com/ Learn more about this episode.

In this episode, Rob makes the case for why naming your brand to connect with the value proposition of your product can give you many advantages along your business journey. In the best case scenario, your brand name can even become a verb associated directly with your product’s output. As companies all become their own media companies, it is far more scalable to create content and thus build a customer base around a brand name that connects deeply with the very thing you as an entrepreneur are trying to introduce into the world. As always, we have some great entrepreneurs on the show: Tyler Boone is an independent singer songwriter with over 10million streams who created his eponymous Boone’s Bourbon, a 117 proof, multi-award winning spirit. Tyler has had success, but now wants to know if he should keep bootstrapping or take on capital. https://www.drinkboonesbourbon.com/ Timmy Wozniak and Kevin Dunn are part of the team that built Commissioner, a new shoe brand inspired by NBA style and named for the man who had arguably the biggest impact on catalysing that style, the late David Stern. They’re looking to pick Rob’s brain about his experience designing shoes at DC and how to manage influencer marketing and endorsements. https://commissionerculture.com/ Learn more about this episode.

There may be aspects of your business you don’t understand. There may be parts that make you cringe. But you still have to learn as much as you can about them. You have to understand how all aspects of the business relate to your overall vision. Only then, should you hire people with more specific expertise. At that point, you will be able to guide them to help you realize your ultimate vision, as opposed to waiting for them to figure out what that vision really is. Rob talks to three entrepreneurs on the show today: Ohio native Christi Mason is a mom whose child’s toys always seem to end up on the ground. That’s why she created a prototype for the TableTopper. A unique device that attaches to tables to keep all of a kid’s stuff clean and accessible. But she’s wondering how important it is to perfect the prototype before trying to go to market. Danny Darnell is a certified drone pilot who wants to create a platform to connect marketers and FAA certified drone pilots. Rob can’t believe that the global market for drones is currently $100billion on its way to $500billion, but it is. But Danny has no experience in building software, so what does he do? Jerame Hawkins created his Rescue Signaling Kit after seeing people trapped and unable to signal for help after hurricanes. A single kit brings together just about every method of signaling you could need, but Rob encourages him to move toward whitespace. https://www.rescuesignalingkit.com/ Learn more about this episode.

It’s far too easy to fall into the trap of only bouncing your ideas off of people you know will either agree with you, or be supportive no matter what. This is great for short-term confidence, but potentially detrimental to achieving long term success by building a sustainable business. The more feedback you get from all types of people, the better you can hone in on the true value proposition of your product, and thus understand who your customer will eventually be. Rob implores you to get as much feedback as possible in the IDEA stage, before you spend a dime, micro-failing over and over until your idea is undeniable. And then never stop getting feedback through every subsequent stage. This doesn’t mean that you need to please everyone, but commonalities will emerge that will give you crucial insight into how to evolve next. On this episode, we once again welcome two fantastic entrepreneurs from the UCLA Anderson Venture Accelerator program: John Dalsey started working in a brewery in New Jersey, earning his keep from the bottom on up through hard work and dedication. Through that process, he learned the alcohol business. It was later that he and his best friend became bored with the limited flavor selection in the hard seltzer craze and decided to create the first Asian-inspired flavors in the category. Thus, Nectar was born, with a focus on not only taste, but content creation. https://nectarhardseltzer.com/ Emily Smith put TASTE over everything for her pea-based protein powder, nuFYX. Launched during the pandemic, nuFYX became the #1 selling plant-based protein at Erewhon market in Los Angeles (which if you don’t live there, is a VERY fancy health-focused grocery store with six locations around the city). Besides tasting great, it incorporates aminogen, an enzyme to help break down protein, making it easily digestible. https://nufyx.com/ Learn more about this episode.

Rob didn’t go to college. In fact, he dropped out of high school and became a professional skateboarder. While his journey to entrepreneurship is a unique one, so is yours. The simple fact is, the more knowledge you have, the less mistakes you make, and the clearer your path to success. While there is no substitute for experience, education can bridge gaps and accelerate proactive learnings. Without formal schooling, it’s on you to educate yourself in all facets of business -- seek out answers, ask the right questions, and learn what you don’t know as fast as possible. No matter your level of education when you begin your first company, it’s still going to be trial by fire to some extent. And joining us on this episode from deep within the burning fires of entrepreneurship are two very impressive founders from the UCLA Anderson Venture Accelerator Program: Jeff Gum is a former Navy SEAL who drew inspiration for his company, Sunga Life, from his travels to Brazil and military workout gear. He’s currently on track to top $1million in swimwear sales in 2021. https://www.sungalife.com/ Tori Brodsky is a nutritionist by education who takes hydration very seriously, especially when you drink alcohol. She created DrinkLyte, which delivers medical grade hydration in two delicious flavors, one for the end of the night and one for the next morning, to stave off those nasty hangovers. https://drinklyte.co/ Learn more about this episode.

The best CEO’s are obsessed with building a holistic vision of their company. While many can alleviate pain points by hiring the right people and empowering them, there is no substitute for understanding every aspect of your business. When something goes wrong and you are forced to learn something from a mistake, that is valuable, but it is also reactive. If you put in the energy to identify your weaknesses and learn those parts of the business proactively, you have a better chance of avoiding those missteps to begin with and accelerating your path toward success. Rob speaks with a couple of impressive entrepreneurs on this episode: Jacob McLaughlin is a young real estate broker with an idea to revolutionize qualified leads, but Rob, who has a sister in the business and has bought and sold many properties, spins him toward a higher end market. Parker Alexander founded a hat company called Tahoe Heartbeat in his home of Lake Tahoe, and has big plans for expansion, but Rob tells him why he already has the special sauce he needs for wild success. https://tahoeheartbeat.com Learn more about this episode.

Rob views building a company through the Machine Method much like starting a new relationship. Going through the Discovery phase, doing your Diligence on the person to see if the effort is worthwhile, Building a meaningful foundation before Launching into exclusivity, then… time to Scale. It’s so tempting to get overly excited by that first prototype, seeing your product on the shelf, positive initial customer feedback, and really any other part of the journey of building a business. Each step is so taxing, and each step feels like a journey unto itself. However, Rob would implore you to wait until finding the all important Product Market Fit before popping the Champagne. Only then do you have a real business. Rob talks to two entrepreneurs on this episode about their businesses and answers their questions about business and life. Travis Chappell built Guestio as a marketplace for podcasters to book prominent guests for a fee. He calls it Cameo for podcasting. But a secondary feature, hiring talent for endorsements, catches Rob’s eye. https://guestio.com Korey Klein is a relentless serial entrepreneur. He gives her the advice to do as much failing as possible in the research and development of a product before she spends a dime. Learn more about this episode.

Machine Method Phase: DISCOVERY Rob is a creative guy, he’s a passionate guy, and numbers used to make him fall asleep. Presented with a spreadsheet, he would literally nod off. He sought to hire people to “deal” with that part of his businesses, but then realized something crucial: No one is going to care about your business like you are. So he got to work learning the financial side of business, and now financial models make him giddy and he’s been far more successful as a result. We’ve also got three aspiring Do-Or-Diers that sent in pitch videos. Rob provides some clarity in directing one company to focus their boundless energy. He talks to another about really getting back into the numbers to make his business model work. And works with one to excel in a consumable market. Learn more about this episode.

Machine Method Phase: DISCOVERY It should be no surprise that investors are putting money into your company in order to realize a return. While your passion and creativity is what got you here, those alone are not going to get you to the next level. You need to tell a clear financial story to your potential investors about how your company will generate them a return. By all means, infuse that story with passion and creativity, but be realistic and concise about the path to liquidity first and foremost.  In the second part of the episode, Rob talks with three aspiring Do-Or-Diers that sent in pitch videos and gives them advice to bolster their entrepreneurial endeavors. In a surprise twist, he has an offer for one of them. Learn more about this episode.

Machine Method Phase: BUILD Rob calls it a “shotgun venture creation wedding,” and that couldn’t be more fitting for his newest Dyrdek Machine venture, Jolie with former Greats founder Ryan Babenzein. Ryan had started and sold companies, and found himself consulting, but he grew tired of giving his energy and ideas to other people and longed to work for himself once again. One day he found his skin was dry and bought a water filter for his shower that changed everything. Research revealed all of the harmful chemicals that are in municipal (tap) water are harmful to your skin and hair, but shower water filters have never been thought of as a crucial part of any beauty routine. Enter Jolie (named after Ryan’s wife, but also means “pretty” in French), a beauty company that will change the way you think of your shower. Rob and Ryan talked only a few times over Zoom before Rob jumped in on the deal, and this podcast is the first time the two newly minted partners have ever met in person. Learn more about this episode.

Machine Method Phase: DISCOVERY Another group of hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos with their experience and ideas to https://dyrdekmachine.com/are-you-a-do-or-dier for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams. Learn more about this episode.

Machine Method Phase: SCALE It was bestselling author and podcaster Lewis Howes who first introduced Bill Glaser to Rob, catalysing a partnership that would grow into a $100million venture just five years later. It is this focus of being a “super connector” that has Lewis invested in two Dyrdek Machine companies, Outstanding Foods and Mindright. Rob touts Billy G as the best CEO in his portfolio, so when Outstanding Foods’ second truly innovative product, Take Out, caused customer confusion due to its branding, Bill was quick to rebrand and introduce Outstanding Puffs to positive consumer and buyer feedback. Learn more about this episode.

Machine Method Phase: POST-MORTEM When you invent an innovative new technology in the hottest space, it’s easy to get carried away with the possibilities when you should be focusing on your beachhead. That’s what happened to Dmitry and Rob when Dmitry invented a device capable of capturing 360 video and streaming it live across the world. The camera was lighter, cheaper and more compact than any of the solutions on the market raking in big VC money. The idea came from Dmitry watching racing and wanting to experience the race from inside the car, but knowing multiple GoPro rigs were too heavy and bulky in a sport where every gram counts. Rob, at the time, was looking for an opportunity in the VR space, and knew immediately that this was it. Dubbing the company Ultracast, they sent units all around the world that allowed people to travel to all of these locations in real time with just their phone. But it was too much, too quickly, and they learned the hard way that they should have cornered the racing market and only then expanded to other experiences. Learn more about this episode.

These hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos with their experience and ideas to https://dyrdekmachine.com/are-you-a-do-or-dier for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams. Learn more about this episode.

With big name investors like Marcus Lemonis, Joe and Nick Jonas, Travis Barker and Lewis Howes to name a few, Mindright had a successful launch in early 2021 and is on an amazing growth trajectory. Now it’s time to expand the product line. Since Bernie is a tireless R&D machine himself, he’s sending Rob new prototype products every other week, which all taste amazing (except that energy shot). So, to help them narrow it down, Rob sent out a survey to the Machinist community and they picked their favorites. Will it be the protein powder Rob has refused to try until this episode? Will it be the dreaded energy shot, a brain boost, an energy mix, popped chips, or… sausage? At the end of this episode, after much debate, the answer will be revealed. Learn more about this episode.