In April 2023 I had 619 subscribers on YouTube (After years of being on it) My channel was a literal ghost town that produced 0 leads for my business But later that same year, (2023) I was adding over 1,000 new subscribers per month,  winning new clients (5 figure deals) directly from my YouTube channel, and my videos were gaining traction by the day. The transformation was so significant in such a short period of time it actually surprised me   This all came after looking in the mirror and realizing I needed to stop messing around and make some serious strategic shifts to my B2B YouTube strategy  I had already been winning new business from LinkedIn and TikTok for years now, but those are a daily grind (Especially LinkedIn)  The crazy part about my YouTube videos, is they're getting watched (And generating leads) MONTHS and even YEARS after I post them 🤯 (Without the daily grind of engaging with others content) In order to get here though (And the fun is just beginning) I had to learn a TON about how to win on YouTube as a B2B company without being a YouTuber.  Because that’s not what I set out to be, and am not that today (I’m a business owner)  (Even though YouTube now pays me to post videos there because I'm apart of the partner program 🤷‍♂️) After all this started happening I thought, “I gotta make a video about this and share the insights and knowledge with my community” Always thinking about YOU 🫵❤️ So I made this video and broke it down into actionable items that any B2B company could follow.  Here it is:  1.) Niche Down: The first step is defining your YouTube channel's purpose. Ask yourself, "My YouTube channel is the destination for all things _______." For me, it was video/social media marketing with a heavy focus on LinkedIn.  You can’t just dump your webinars or podcast episodes, or long form videos there and hope your channel magically grows. It ain’t gonna happen.  And I know because that's what I was doing prior to 2023! 2.) Do Your Research: The work actually starts BEFORE you make the video. Understand what your audience is searching for and what kind of content resonates with them. Utilize YouTube's search predictions and analytics, talk to your customers, and consider using tools like vidIQ for deeper insights. 3.) Craft Compelling Thumbnails and Titles: Your thumbnails and titles are your first points of contact with potential viewers. They need to be irresistible!  Aim for emotional thumbnails and logical yet concise titles. Remember, the goal is to make viewers feel compelled to click on your video. You don’t get this right, and it doesn’t matter how good your video is, no-one will ever see it! 4.) Deliver on Your Promise: Once a viewer clicks on your video, you gotta deliver on the promise made by your thumbnail and title. Engage them right from the start with a strong hook, keep them interested with well-structured content, and always aim to overdeliver. 5.) Repurpose and Distribute Your Content: Best way to grow your business while growing your channel is to repurpose it across platforms. From a single video, create micro clips for YouTube Shorts, TikTok, LinkedIn, etc. You can also create newsletters, blog posts, and picture posts from this one video as well. This approach amplifies your reach and feeds into your overall content strategy. 6.) Stay Consistent Without Burning Out: Find a posting rhythm that works for you and stick to it. Consistency is everything, but so is sustainability. Don't burn out by trying to do too much too quickly. QUALITY trumps quantity on YouTube. Some other really important questions I also answer in this video: 👉How to end your YouTube videos to drive more engagement and subscribers  👉How many videos you need to post (Long form and Shorts) to see real success 👉How to create YouTube videos that get watched months, and even years after you create them Thank you for watching and please follow/sub if you’re not already :) 📺BONUS CONTENT! If you’re in B2B, LinkedIn is a GOLD MINE for you! Watch our bonus videos here to learn how to leverage it to grow your business: What to post on LinkedIn to win clients there: https://youtu.be/8TrJu9GQRDY?si=TvRl7oSSMu3QXje3 If I Started On LinkedIn from 0, Here’s What I’d Do: https://youtu.be/U4VMThGSsys?si=1EeD9TYqn7ipIx7Y Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We our a video content/social media strategy, training, and coaching company) 

If you're here, you're probably aware that LinkedIn is an absolute goldmine for your business. Or at least it should be. Unfortunately, most B2B companies that post content on LinkedIn, still struggle to generate consistent inbound leads and new clients from their content. I’ve spent the last several years consistently winning clients on LinkedIn (Through content) and have helped dozens and dozens of companies do the same. I hold nothing back in this video and provide the exact blueprint on how to dominate LinkedIn in 2024 and beyond!  If you’re ready to start seeing real inbound leads and revenue through your LinkedIn content, get ready to start taking some notes here!  Here are just some of the key takeaways you’ll get from watching this video:  1.) How to Craft a Winning LinkedIn Content Strategy Understanding Your Audience: Your content needs to resonate deeply with your audience on multiple levels. Begin by categorizing your potential clients into two groups: those unaware of their problem and those seeking solutions. Tailor your content to address these specific stages of their journey. Content That Converts: Shift from promoting your products to focusing on what your dream clients need to see. What content would make them find you credible and trustworthy? What information would nudge them towards taking the next step with your business? Reverse Engineering Success: Study the content strategies of successful businesses. Often, they prioritize value and relevance over direct promotion. Emulate this approach to engage your target audience effectively. 2.) Learn the exact type of content to post in order to attract your dream clients Text Posts: While easy and quick to create, text posts have limitations. They're great for sharing quick insights but lack the depth required for building strong relationships. Use them wisely to share thought leadership and industry insights. Visual Storytelling: Images and graphics add an emotional layer to your content. Whether it's a story about your business journey or client success stories, visuals make your content more engaging and relatable.  Video Content: The most powerful tool in your LinkedIn arsenal. Videos allow you to showcase your expertise and personality. Keep them short, engaging, and packed with value right from the start. 3.) How to Master the LinkedIn Algorithm Engagement and Community: Unlike platforms with interest-based algorithms, LinkedIn prioritizes content based on your network and engagement. Actively engage with your connections to increase the visibility of your posts. Dwell Time and Interaction: The LinkedIn algorithm values the time spent on your content and the depth of interactions. Encourage meaningful conversations in your comments section to boost engagement. 4.) Generating Inbound Leads with Strategic Content Targeted Content Creation: Select content that directly speaks to the needs of your dream clients. Whether it's a story, a how-to guide, or an educational piece, make sure it's tailored to your target audience. Effective CTAs: Your call to action should be compelling and low-commitment but high in value. This could range from a free audit to an exclusive webinar. 5.) How to Measure Your Success on LinkedIn Qualitative vs. Quantitative Metrics: In the initial stages, focus on qualitative feedback like comments and DMs that show engagement. As your strategy matures, shift your focus to quantitative metrics like lead generation and revenue impact. 6.) Personal vs Company Pages (Which should you be leveraging most?) Leverage your personal page for greater reach and engagement, while using your company page for broader content distribution and brand reinforcement. Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We our a video content/social media strategy, training, and coaching company) 

The secret to STANDING OUT on social media Is actually simpler than you think  But you are gonna have to lean into these 3 things:  1️⃣Identify and leverage your unique point of view on the industry And that’s NOT this: ❌We specialize in the B2B SAAS space  ❌We are a boutique firm with superior service  ❌We have over 25 years experience in this industry 🙄 Instead, what we’re talking about here is your IDENTITY and VOICE (Which feeds right into your brand and positioning)  I get into specific examples and frameworks on how to do this for your business in the YouTube video 2️⃣Learn how to Edu-tain to create STAND OUT content  Edu-tainment = Educational message + some entertainment  It’s as simple as this: More engaging hook in the first couple of seconds = More eyeballs and engagement  More emotionally driven thumbnail than your competitors = More eyeballs and engagement  Better copy = More eyeballs and engagement  More eyeballs and engagement = More inbound leads and clients won (If done strategically)  (I did a whole video on “How to create edutainment content” if you’re curious, I’ll drop that a few sentence below in the “Bonus content section”) 3️⃣Obsess over your audience (Study them constantly)  This is timeless and tried and true Knowing your audience almost better than they know themselves and then consistently deliver content that speaks directly to them. And nowadays you can leverage tools like AI for analyzing feedback, comments, and your content. This approach gives you solid insights into your audience’s preferences and helps tailor your content strategy accordingly And hey, if you thought this was good, this is only the tip of the iceberg, the Youtube VIDEO goes into wayyyy more depth, check it out now! Thank you for watching and please subscribe if you’re not already :) 📺BONUS CONTENT! How to Create Edutainment Video Content: https://youtu.be/3NAFzUZeVjA?si=s4GliEVBicIimR1X If I Started On LinkedIn from 0, Here’s What I’d Do: https://youtu.be/U4VMThGSsys?si=1EeD9TYqn7ipIx7Y How to Grow Your Business on LinkedIn: https://youtu.be/-1c6Jh54TLs?si=eK_Q9kmRBhwjw0Rp Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

So you want to start creating video content that helps you build your brand and grow your business but you got a couple of questions like: 👇 📲What equipment do you need….and don't need? 📲What type of video content should you be creating and which ones should you maybe not be creating 📲How do you ensure this becomes a positive ROI for your business instead of a giant waste of time?  I answer all of these questions and so much in this video!  1.) THE EQUIPMENT: What you need….what you don’t need  Video The good news is, you don't need a studio filled with expensive gear to create impactful videos. In fact, the smartphone in your pocket is your secret weapon. Whether it's an iPhone 15 or an older model like the iPhone 13, these devices are more than capable of producing high-quality content. Smartphone quality videos are dominating the feeds right now (Both organically and in paid ads) When creating long-form content, such as YouTube videos, horizontal orientation is your go-to (16 x 9). However, for platforms like LinkedIn, TikTok, YT Shorts, or Instagram Reels, vertical videos reign supreme. Remember, if you record in horizontal, you can easily repurpose to vertical videos.  But if you start with vertical, it's VERY challenging to switch back to horizontal without losing a TON of quality. So, plan your shoots accordingly.  Audio Audio quality can make or break your video. While smartphones do an adequate job, dedicated mics like the Comica, Movo, or Rode can elevate your audio game. For mobility and the smartphones, wireless mics from Comica and Movo are both excellent choices, especially when you're on the move. I would start there!  Lighting Lighting is crucial, especially for indoor shoots. Aim for three core lights: a ring light for direct illumination and two side lights for balance. Adjustable lights in strength and tone are essential for creating the perfect mood. Links to all Video Equipment https://youtu.be/8TrJu9GQRDY?si=53Efjnha7yBs7nyR (Everything is listed in the description of this video!) 2.) WHAT TYPES OF VIDEOS SHOULD YOU BE CREATING AND FOR WHAT PLATFORMS?  Type of Videos  Identify your pillar content - the topics you'll repeatedly discuss to build authority. Differentiate between 'why' content that shifts perspectives and 'how' content that provides solutions and how-to education. Use storytelling, customer success stories, and edutainment to keep your audience engaged!  Platform Focus For B2B companies, LinkedIn and YouTube are invaluable platforms. TikTok being right up there too now! Spend the next 12 months honing your skills and growing your presence on these channels. While you're at it, don't neglect off-social media content like website videos, content libraries, newsletters and blog posts. 3.) HOW TO ENSURE VIDEO BECOMES A POSITIVE ROI INSTEAD OF GIANT WASTE OF TIME  Maximize Every Video The magic of video content lies in its versatility/repurposing. One video can transform into a blog post, newsletter, LinkedIn post, TikTok, and more. Repurposing not only maximizes your reach but also ensures you’re squeezing every bit of value from your content. Patience is a virtue, especially in content creation. Focus on qualitative feedback in the early stages and concentrate on building your skills. Remember, every video is a step towards improvement. If you want to know how to measure the success of your content strategy, head over to our website and watch the quick video under “FAQS” titled “How to measure the success of your content strategy. Simple and effective breakdown there! https://impaxs.com And to further maximize your video efforts, place strategically created videos at every stage of the buying process of your customer and create purely for your customer, not just for you!  Always obsess over them!

I guarantee after seeing these 5 video strategies, at least one of them will have you saying, “I am doing this!!!”  All of them are simple, actionable, and crazy effective!  Strategy 1: The Pro Live Strategy What you do is set up a live recurring event – it could be once a week or biweekly. Your event is usually virtual, for logistical reasons, but you can get creative with in-person sessions if that's feasible. Using platforms like Zoom, you talk for 15 to 20 minutes about a core, broad-topic that you break down into key points.  These topics should be relevant, engaging, and valuable to your target audience. At the end you do a  Q&A segment where you interact with your live audience. After the event, you've got a long-form video for YouTube, website content, or even a podcast episode. You can extract four to five short clips from the initial 15-20 minutes. Strategy 2: The Client Multiplication Video Strategy Schedule video meetings with five to ten clients – your best, newcomers, and even those who've gone stagnant. Record these meetings. Capture video testimonials that you can use on LinkedIn, your website, and other platforms. Discover what content they consume and what they want to consume to improve your content strategy. Create your own video content based on these client success stories. Share their transformations and make them the heroes in the story. The key is to turn these stories into engaging content. Don't just present reviews; narrate a compelling journey, highlighting the starting point, challenges faced, and the ultimate success.  Then….ASK FOR REFERRALS :) Strategy 3: The Edutainment Video Series Strategy Start by identifying the top three pain points, challenges, or questions your customers frequently ask. Then, create content that addresses these problems while keeping your audience entertained. There are various creative formats you can use, like real-life scenario skits, personification videos, or content inspired by pop culture. The key here is to ensure that each video stands on its own while contributing to the overall series. Test and try different themes to see what resonates best with your audience before diving in headfirst. Strategy 4: The Video Content Library Strategy Create one long-form video every week or biweekly, and then set up a content library section on your website. This video also becomes a YouTube upload, complete with a thumbnail. Use transcription tools like Descript to quickly generate the text (Transcription). This blog can accompany the video and thumbnail in your content library. The real beauty of this strategy is the micro content you can derive from it. Transform the video into short clips, text posts, and picture posts. Strategy 5: The Q&A Video Strategy The Q&A Video Strategy is your ticket to answering your audience's questions directly. If you're not receiving questions in your comments section, take a proactive approach by speaking to your customers and prospects to gather their questions and concerns. If that's not enough, check out the comment sections of other creators' content (in your industry) for inspiration. Engage with your audience by responding to their queries, offering solutions, and sharing valuable insights. Each video should revolve around one question, using it as the hook, and your answer becomes the core content. This structured approach ensures you're delivering concise, valuable content. This content can get posted in the feed but also on your website too :) And there you have it, five actionable video content strategies that can revolutionize your business.  Now, it's your turn to take action!  Send me a message and let me know which one you’ll be implementing!  Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

There's a sneaky lil tactic that the top video creators use to HOOK you into a video and steal your attention... And you don't even know it's happening 🤯 But I’m gonna expose it right now and show you exactly how to do it! 😎 Why is this so important to know how to do? Because 80-90% of a video's overall performance is highly dependent on your ability to capture your audiences attention in the first few seconds (Before they swipe to the next piece of content) Your first few seconds can literally make or break your video!! Now you’ve heard that you need a “Hook” in your videos in order to effectively grab attention (Duh) but most aren’t teaching you the psychology behind it AND also giving you real life examples of how to do it! Well I am, so here we go!  So the fundamental human psychology behind a great “Hook” is something we call the "Curiosity Gap." It's the space between the information you've revealed and what you're holding back. You give your audience a taste of something intriguing, but they know there's more to come. That's the gap that keeps them curious and hungry for more.  (By the way, I didn’t invent this it’s a legit term in marketing..shout out to Marcus Sheridan for first bringing this concept to my attention!) You've seen the curiosity gap play out everywhere: in headlines, books, TV shows, movies, and, of course, in social media videos. It's the art of making your audience think, "I need to know what's in that gap!" And guess what? We've also been using it in this email since the very beginning. 🤯 So, what do some of these “Hooks” and curiosity gaps look like?  Well, here are 11 examples of ones I’ve used, and my clients have used over the last few years, and they’ve performed VERY well!  Steal away! 1.) The Secret: I used it in THIS video and copy :) Go back and look 😎 2.) Problem/Solution: If you’ve been struggling to (Desired result) this is exactly what to do about it 3.) The Proposition: (Option 1) or (Option 2) Which one should you be focused on if you want to (Desired result) 4.) Personal Journey Story: In (Date) I was (Low point/pain). In (Future date) I’m (High point/desired state) 5.) Debunk a Myth: You don’t need to (Myth) to get (Desired result) 6.) Why Not?: Here’s why your (Action/pain point) isn’t converting into (Desired result) 7.) Customer Success Story: Here’s how you go from (Low point/pain) to (High point/desired state) in (Period of time) 8.) Here's How You.. Without: Here’s how you get (Desired result) without having to (Headache/pain) 9.) Show, Don't Tell: Here’s the behind the scenes of (Insert something that your customer struggles with and show them how it’s done) (Voice over while showing them works very well here!) 10.) Bold Opinion: (Take a common problem in your industry) and (Disagree with the typical approach/offer a unique POV/new solution) 11.) Edutainment Skit Video: Dive into a skit that combines humor, education, and entertainment (Ton of ways to do this one!) And remember, a hook is only the beginning. Be sure to watch this video because I also share tips on how to maintain your audience's interest throughout your video because retention is EXTREMELY important too! We also cover how to measure the success of your hooks and even using AI-powered help to create curiosity-gap, and next level hooks! Enjoy! (And please subscribe if you’re not already :) Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

These 3 AI content creation tools are so good! If you're a creator, you gotta know about them and more importantly, how to use them!  They’ll help you create better content, more efficiently, and in less time (Every creator’s dream)  Here they are:  1️⃣Tool #1: Descript 🎙️ Descript is a Swiss army knife for content creators. Beyond transcribing videos in seconds and eliminating those awkward "ums" and "ahs," it's a versatile ally. You can leverage it for: ✅Rapidly obtaining video transcripts to fuel your blog posts, newsletters, LinkedIn posts, and more. ✅As a user-friendly video editing tool, it’s perfect for beginners or non-professional editors. ✅Making edits in your transcript and seeing them automatically reflected in your video. A real time-saver! Just remember, it's not your go-to tool for next level transitions and intricate editing. (You’ll need a pro for that) 2️⃣Tool #2: Opus Clip 🎬 Opus Clip is your ticket to turning lengthy videos into bite-sized, shareable content. What sets it apart is that it not only pulls the clips but also provides basic editing and even auto captions. It's good for: ✅Social media managers handling loads of content without an editor on staff ✅Individuals who need a quick solution without intricate editing. ✅Those who are okay with some basic touch-ups but want to save time. Keep in mind that while Opus Clip gets the job done, you might need to fine-tune a few things for a polished finish. 3️⃣Tool #3: ChatGPT 🤖 Now, let's talk about ChatGPT, the tool that probably rings a bell. But do you know how to harness its full potential? Here are some strategies: ✅Transform your video transcripts into compelling YouTube descriptions and hashtags. Make it feel like you're talking directly to your audience. ✅Generate attention-grabbing video titles, and remember, brevity is key (5 words or less). ✅Create content calendars for an entire month around your chosen topics, and provide context to make it tailor-fit for your brand (Including hooks for each topic). The secret is to give ChatGPT the right context, adjust the tone, and fine-tune the output to match your unique style.  And remember, these AI tools are here to assist, not replace your creative flair. AI is rapidly advancing, and becoming proficient in using these tools will put you ahead of the curve. These tools are meant to enhance your efficiency, allowing you to focus on what truly matters—your creativity, your customers, and your growth. 📲Descript Sign up for Descript now and try it out!  https://www.descript.com/?lmref=ZM2lFw 📲Opus Sign up for Opus Clip now and try it out for free!  https://www.opus.pro/?via=6b9e1a 📺 Watch our bonus videos here: * How to Grow Your Business on LinkedIn: https://youtu.be/U4VMThGSsys?si=0u4KaS2TvGOiBqG1 * How to Create Engaging Social Media Videos: https://youtu.be/v8KqPVPQvkQ?si=9vN-RNWqGHzeUXLe Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

You ever wonder why certain social media videos reel you in and have you glued to the screen 👀  And other ones have you wanting to scroll to the next video less than 3 seconds in  You may think it’s random but I assure you that it’s not  There are proven frameworks and tactics that great creators use to hook you in, retain you, and inspire you to take action And once you know how to do that…your marketing and business will never be the same 🤑 I get into all of this and more in todays video, but here’s the run down!  The Framework To create videos that truly captivate your audience over and over again, you’ll need a straightforward yet highly effective framework known as the G.E.M.S. framework. This framework is designed to guide you through the process of making sure that your video hook, retain, and inspire action from your audience. And here's the best part – the GEMS framework is not a fleeting trend; it's a timeless approach that will serve you well now and in the future. Here it is: G - Get Clear on Your Audience and Message Before you even think about hitting that record button, take a step back and ask yourself: Who are you creating this video for? Why should they care? What's in it for them? These fundamental questions are often overlooked but are the building blocks of effective video content. E - Engage Your Audience with a Strong Hook & Earn Their Attention  Think of your hook as the bait that lures in your viewers. In a world where social media feeds are overflowing with content, you need to earn every second of your audience's attention. To do that, pique their curiosity right from the start. Share a compelling story, a unique/bold perspective, or a knowledge gap that keeps them wondering, "What's next?" Curiosity is your ally here. M - Map Out Your Key Points to Retain Your Audience  Once you've reeled in your audience with a captivating hook, it's important we retain them. And to do that you need to map out your key points. Don't leave this to chance; plan your content strategically. What are the essential messages you want to convey? What are the key takeaways for your audience? How will you keep them engaged throughout the entire video? By mapping out these key points, you ensure that your video remains focused and delivers value without wandering off course. S - Sum Up Your Message and Inspire Action Lastly, you’re going to sum up your message and inspire action. As your video draws to a close, you don't want to leave your audience hanging. Deliver on the promises made in your hook and throughout the video. Summarize your message, reiterate its importance, and most importantly, inspire action. Whether it's a call to visit your website, subscribe, or share the video, make it clear and easy for your viewers to take that next step. (Note: You do NOT need a direct CTA with every video) Here are some additional practical tips for creating engaging social media videos 1. Keep It Fresh and Unique While you may revisit similar topics, ensure your delivery is fresh and unique. Experiment with different video styles, locations, and perspectives to maintain audience interest. 2. Harness the Power of Editing Editing is essential, but remember, high production quality doesn't guarantee high performance. Focus on storytelling and message delivery. Editing should enhance your content, not overshadow it. 3. Front-Load Creativity In longer videos, front-load your creativity. The first few seconds are crucial for capturing your audience's attention. Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

If I lost all of my followers on LinkedIn Had 0 presence or brand there And was tasked with building it all back up again, as fast as I possibly could… This is EXACTLY what I would do! FIRST: I’d go into it with this mentality…. I’m going on LinkedIn to win customers or at minimum set up meetings in the first 30 to 60 days. I’m not waiting for my brand to build or for me to get traction with content, I’m going to start social selling and creating opportunities day one!  (I’ll show you how to do that later 😁) Now as I’m creating these short term wins, I’d also be focused on creating the type of content that builds brand and attracts my dream clients for months and years to come. That way I can slowly go from the hunter to the hunted 😎 And here’s the 4 step process I would use to accomplish all of this… Step 1: Decode the LinkedIn Algorithm Look, there’s no way you’re going to “Game the LinkedIn algorithm” but what you can do is understand the landscape, the people there, and yes, how the LinkedIn algorithm tends to distribute content. Picture LinkedIn as a marketplace, hosting a staggering 63+ million companies – it's a B2B hub teeming with potential connections and opportunities. To succeed here, you need to know the terrain and make the most of it. It's important to note that LinkedIn is a social-graph algo, as opposed to an interest-based algo like TikTok, Reels, etc.  Step 2: Create a Client Attracting Profile  Your LinkedIn profile isn't just a digital business card; it's your brand's face to the world. Craft a compelling headline, banner, and about section that speaks to your audience's needs. This isn't about listing your achievements; it's about showcasing how you can solve their problems, and how you’ve done it many times before (With social proof) Step 3: The Core Four Strategy – The secret to booking meetings on LinkedIn the first 30-60 days on the platform Here’s the gist of it: Search: Use sales navigator to drill down by job title, industry, location, activity on LinkedIn, etc.  Engage: Engage with target customers content daily  Connect: Connect with those same people now because you have context Message: Send them value-based personalized video DMs (Or audio/text) and start booking meetings! Step 4: Creating LinkedIn Content That Converts Your content is your voice on LinkedIn. It’s like you being on stage delivering that keynote. Share eye-catching image posts with stories or short, impactful videos. Address the challenges your audience faces, and offer insights that showcase how you can provide solutions. Edutainment content is still VERY underutilized and underrated on that platform. Capitalize on that!  📺 Watch our bonus videos here: How to Grow Your Business on LinkedIn: https://youtu.be/-1c6Jh54TLs The Ultimate Video Content Strategy: https://youtu.be/r6VE5qe5XiA Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

Looking for a proven video content strategy that you can implement TODAY?  You just found it! In this video, I've got less than 8 minutes to run you through my entire video content strategy, front to back. This same strategy has helped my clients and I generate millions of dollars in revenue, build world class brands, land paid speaking gigs, and transform our social media presence into revenue generating channels. Here we go!  🎯 Step 1: Define Your Purpose and Goals Contrary to popular belief, the goal of your video content is NOT to bring “Awareness” to your company. It’s not to “Schedule more calls”. It goes so much deeper than that. If you’re not sure what I’m talking about right now then I would say watching this video is not an option…it’s a MUST 🎯 Step 2: Dive into Audience/Customer Insights When you hear this chances are you’ll nod your head and say, “Yeah I know Alex, I need to know my customer.”  You’d agree this makes sense.  But yet you’re not talking to customers about WHY they buy from you.  HOW they buy. You’re not talking to prospects and getting curious around what their buyer journey was like by time they got to you.  This is not fancy marketing lingo that sounds good, this can make or break a video content strategy!  🎯 Step 3: Establish Pillar Content and Channels Simply put: What are you going to talk about and where will you talk about it. And if you want to become a top brand in your industry, pillar content is your secret weapon. Align it with your expertise and what your audience needs. Once you got that down, you’ve gotta make sure you’re building on the RIGHT channels, both on and off social media. Owned and rented land.  🎯 Step 4: Align Your Home Bases Now, it's time to guide your audience to action. Your home bases (website, social media profiles, content channels) need to be optimized for conversion. Show, don't tell! Share social proof, testimonials, and clear messaging that encourages them to engage, inquire, and ultimately, choose you. 🎯 Step 5: Create a Seamless Content Process, System, and Workflow Consistency is king, and a solid content process is how you do it. We're pulling back the curtain on what goes on behind the scenes to ensure your content production and distribution is streamlined and efficient. Having a process where raw video comes in one side, and ready to posted video content comes out the other side (With as little involvement from you as possible), that’s the game! :)  📺 Watch our bonus videos here: How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

Transforming your videos from amateur looking, to highly creative and engaging, requires a skilled video editor, but the question is:  -Where do you find one? -How do you screen for the right person? -And is it possible to have AI do the editing for you? I break down all of this and walk through my 5 steps to hiring an ELITE video editor!  Here they are! Step 1: Define Your Needs Before you start your search, clarify your expectations. Are you looking for someone to film, curate, and/or edit? Know your video editor's role, skills, and software proficiency. Step 2: Determine Work Arrangement Choose between in-house, offshore, or outsourced options. In-house offers seamless integration but comes at a higher cost typically. Freelancing can save money, but time zones, commitment issues, and communication barriers may arise.  And offshore can also be a legit option if you’re willing to do what it takes to hire the right person and train them.  Step 3: Source Talent Consider sources like LinkedIn, referrals, and job boards. Platforms like Upwork and Fiverr are good if you are going the freelancer route too. Step 4: Evaluate and Screen Engage in conversations to assess alignment with your goals and values. Gauge their technical skills, creativity, and mindset. Request sample reels and potentially a test video to verify their capabilities. Step 5: Onboarding and Development Support your video editor's success by providing clear playbooks, guides, and standard operating procedures (SOPs). Ensure they're equipped to excel in your team. Remember, AI tools are invaluable for efficiency, but human creativity and critical thinking can't be replaced. The synergy between AI and human editors will elevate your content to new heights. Drop your questions in the comments, and I'll be there to answer. Stay tuned for more insightful videos! 📹 🔗 Useful Links: Sign up for Opus Clip now and try it out for free!  https://www.opus.pro/?via=6b9e1a Sign up for Descript now and try it out!  https://www.descript.com/?lmref=ZM2lFw 📺 Watch our bonus videos here: How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI And don’t forget to subscribe to my channel to stay updated on the latest video content/social media marketing tips and strategies! 📌 Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

If you’ve been struggling to stay consistent with your video content, or maybe you’re just getting started, this workflow will be a game changer for you! Having created video content for years now, on multiple different platforms, I can honestly say that having a solid content workflow and automation is the difference between being very consistent and wildly inconsistent! I break this down step by step, so let’s get into it! 🎥 Pre-Content Creation Setup: We're starting with the foundation: how to get from the decision to create videos to hitting the record button in as little time as possible. Efficient setup is key, and we've got tips on equipment and quick-start processes that'll minimize any unnecessary delays. (All in this video!) Not sure what equipment to get: Check this video out!https://youtu.be/8TrJu9GQRDY (Video Equipment 101) 📝 Planning and Content Ideation: Discover the three main sources for our content ideas: our customers, trends/news, and even fellow creators. Learn how to quickly capture ideas and organize them efficiently. Plus, we dive into research techniques to tap into industry trends and address what's relevant. 🎬 Creating the Actual Content: Building a content machine involves two critical components: repurposing and batch recording. We'll explain how these strategies allow us to create a week's worth of content in just a single session, ensuring we're always ahead of the curve. 🎞️ Post-Production Process: Ever wonder how to handle raw video files, curate content, and collaborate with editors? Our post-production process demystifies these steps and shows you how to use tools like Frame.io, and AI powered video tools like Opus Clip, and Descript for seamless content curation and editing. Sign up for Opus Clip here and try it out now! https://www.opus.pro/?via=6b9e1a Sign up for Descript now and try it out!https://www.descript.com/?lmref=ZM2lFw 📢 Content Distribution and Posting: This is where your content truly takes flight. Learn how to schedule posts and stay ahead of the game, ensuring consistent delivery across multiple platforms. And if you're curious about expanding your content's reach, check out our video on boosting distribution strategies. 👇 https://youtu.be/-gTJAGIultY (Content Distribution Strategy) 🔥 Get Involved! We're all about helping you create standout video content that resonates with your audience. Let us know in the comments what kind of content you're interested in seeing next. We're here to guide you toward becoming the number one brand in your industry! Thank you for joining us on this deep dive into our content workflow and automation. Like, share, and follow for more insider tips and strategies. Until next time, keep creating amazing content that captivates your audience! 🎉 Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

So you’re creating all this content now, but the only problem is, it’s not getting seen by the right audience! Well, fear not, because I got you covered with today's video on content distribution! I’m gonna show you the 4 ways to guarantee your content gets seen by the right audience, your customers! Here they are… (In no particular order) 1.) Paid Ads: Yes, paid advertising is an option, but most of what I teach here are the organic methods, so hang tight. Still, paid ads can give you a quick boost in visibility by targeting specific audiences based on demographics and interests. Be cautious of this though, as it won’t build long term brand like a great organic strategy will. As soon as you turn off the paid ads, poof! You disappear. 2.) Quality Organic Content on the Right Channels: I’m talking NICHE content that’s well made, and makes your customer aware of the problem you solve for, and helps them understand how to solve it. And you’ve got to understand how each platform prioritizes and distributes content. Seems simple, but when this is done right, and consistently, this is the absolute best way to distribute content. -Learn the nuances of the platform -Understand what matters, what doesn’t -Create niche content daily/weekly -Use the right keywords and hashtags -And more! 3.) Repurpose Your Content: Why settle for one video when you can squeeze a ton more value out of it? Learning how to make 5-10 pieces of content from one is a great way to distribute your content to more of your people! 4.) Shareable Content: This is any type of content that you can proactively share with your target audience without relying on an algorithm. This includes things like: A newsletter, videos and guides your sales team shares, content to share at events, your own content library, etc. Start using this distribution strategy and watch your content spread like wild fire! 🔥 📺 Watch our bonus videos here: -How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc -Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI And don’t forget to subscribe to my channel to stay updated on the latest video content/social media marketing tips and strategies! 📌 Hope you enjoy, and don't forget to follow me on the other platforms for daily content! Youtube: https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

In 2016 I was embarrassed to make video content 🫣 (Most people don’t know this part of my story) At the time I was working in B2B sales and thought video could be a great way to educate and build trust with prospects/customers (And win clients 😊) I was so embarrassed to make videos I would come into the office on Saturdays to record them🤫 I posted them on youtube and would send them out via email to prospects/customers Some liked the videos Others said “Please take me off your list” lol One day we had an all office meeting and someone made a joke about “Alex making videos on YouTube” My face turned red and I wanted to hide under my desk.🫣 After seeing no results, having no real strategy, and catching some flack for it, I stopped making the videos.  Flash forward to late 2019/early 2020 and I started making videos again on LinkedIn, this time it was edu-tainment This time I stuck with it This time they converted to clients This time I did something with it I learned the ins and outs of LinkedIn and video and started a business teaching other companies how to do it.  A few months later I had built a brand and a business to the point where financially I was able to quit my six figure corporate sales job and run my business full time. 🤯 Most of you know how the rest is playing out currently 😎🚀 But what changed?  How was I able to overcome the fear of getting on camera and creating content?   How did I go from embarrassed to make videos, to one of LinkedIns top video creators?  That’s the real questions here. I tell the whole story in this video and share what really changed for me, so that you can learn from it too, and hopefully make that change.  If you’re struggling with getting past your fears/insecurities right now and are tired of hearing people say “who cares what people think” or “you just gotta get over it and post” this video will hit you in the soul and may even be the thing to get you past your fears.  Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan YouTube: https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

If you're solely relying on social media platforms to build your brand and distribute your content, you're vulnerable to the ever-changing nature of these platforms. You’ve seen it happen plenty of times too 📲The algorithms change 📲The organic reach fluctuates  📲Platforms come and go  And while you DO want to be posting on social media and taking advantage of the opportunities there, you also want to be building off of social media and on OWNED land.  Which is why today I am showing you the step by step process on how to build your own content library!  Why would you want to build a content library?  First and foremost, it provides you with a secure foundation on your own land. You're no longer at the mercy of social media platforms. Additionally, your content library becomes a hub for searchable content, SEO based content, attracting potential customers who are actively seeking valuable information and doing research. And here’s the best part…the content you create for your library can and will be repurposed for various feed-based platforms such as LinkedIn, TikTok, YouTube shorts, Instagram, etc.. This allows you to extend your reach and engage with audiences across different platforms.  By following my consistent blueprint, you'll have fresh content entering your library every week, providing you with endless opportunities for repurposing and distributing valuable content. Building a content library also establishes a routine and pattern for your content creation efforts. Consistency is key in content marketing, and having a rhythm in creating content helps you stay on track and deliver value to your audience consistently. Now, let's dive into the five-step process to build your content library: Step 1: Start with a long-form video that you create once/week. This video serves as the foundation of your library and will allow you to repurpose to multiple different types of content later (On and off social). Research the topic, titles, thumbnails, etc. and in many cases you’ll want to ensure it aligns with something your customer would be searching for.  Step 2: Take the video and transcribe it using Descript. Take the transcription and use Chat GPT to create both a well written blog and newsletter.   Step 3: Chop up the long form video into short form clips. These video clips will be edited and repurposed for platforms like LinkedIn, TikTok, YouTube shorts, etc.  Step 4: Create a dedicated section on your website called the "Content Library." This section provides easy access to all your valuable content, including videos, text, and opportunities for visitors to opt into your newsletter. Place your weekly long form video and blog post here (We use thumbnails too) Step 5: Offer your audience an option to subscribe to your newsletter (At the top of the content library) so they can have this content sent directly to their inbox when it’s live. Boom! You now gotta content library that feeds your entire content strategy, every single week, on and off social media 😁 Check out our content library here! 👇 https://impaxs.com/content-library.html LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://www.tiktok.com/@alex.b.sheridan Website: https://impaxs.com/

You ever wonder how all of the top creators and brands repurpose so much video content?  How they get millions of views, grow their followers, and win new clients by simply repurposing existing videos? I’ll tell you the secret… Because it’s not random. It’s not, “Hey let’s dig up some old long from videos and see if we can repurpose some of the content” 🙄 No. Instead, they’ve got a system, SOPs, automation, and potentially a small team to make it all work smoothly.  Let’s dive into it!  Understanding the Basics of Content Repurposing: Before we dive into the strategies, let's clarify what content repurposing entails. It involves taking your existing video content and transforming it into different formats or segments that can be shared across various platforms. Repurposing is NOT the same as reposting or remixing content; it's about extracting the most value from your original video by leveraging its core message and repackaging it in compelling ways. Key Principles for Successful Content Repurposing: To make the most of your video assets, consider the following principles: A. Planning and Recording: When creating your video content, it's important to think ahead and consider the entire lifecycle of the video content. This means capturing footage that can be repurposed for different platforms and formats (Horizontal and vertical for example). Think about embedding hooks and creating standout moments during recording that can be used as standalone teasers or valuable snippets later on. By planning for repurposing from the start, you'll save time and effort in the long run. B. Streamlining the Repurposing Process: To maintain an efficient workflow, centralize your content archive using platforms like Google Drive or Dropbox. This allows easy access and retrieval of video assets whenever needed. And then leverage project management tools like Trello or ClickUp to track raw content, content in progress, ready to review content, and ready to be posted content.  And be sure to automate repetitive tasks as much as you possibly can using tools like Zapier!  This will require some work on the front end, but will save you a TON of time, effort, and energy on the backend!  C. Building an Effective Team: Content repurposing is a collaborative effort. Now I am NOT saying you need some big team here, but at minimum you need someone who is going to manage all of the content and/or do the editing. If you have limited resources, consider outsourcing certain roles to professionals who specialize in content repurposing or utilizing AI tools and more automation to reduce time and friction in the process.  BONUS TIP: Start looking into AI video tools like Opus Clip, Descript, Runway, Frame.io and others to help save time and create efficiencies while you repurpose.   Content repurposing is a strategy that can revolutionize your video marketing efforts. By implementing these strategies and principles, you can unlock the power of your video assets and extend their lifespan far beyond their initial release. Don't let your videos gather dust – repurpose them, reach a wider audience, amplify your message, and win more of your dream clients over!  Check out our Youtube and other social media channels for content like this and more! Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠ LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠ TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠ Website: https://impaxs.com/

Some of the highest performing content right now is Edutainment. It's got all the buzz too. Why? Because it combines your two favorite types of content: Education and entertainment. You learn while you’re entertained.  Having done edutainment videos for years now, I get alot of questions about edutainment. Things like: -Can everyone do it? -Will I look unprofessional doing it? -What’s the right balance of education and entertainment? Which is why I decided to answer all of these questions and more….and then SHOW you how rio create edutainment video content.  Because literally NOONE on planet earth is teaching this stuff!  Until now 😁 Now one thing you have to understand about edutainment is that there’s levels to this, like anything.  Below is the breakdown of each level, but in the video, I go way more in depth and I actually give real life examples :)  💡 Level 1 Edutainment: Elevate Your Delivery At the entry level, we show you how to transform your content by changing up your delivery. You’ll learn how small adjustments in angles, gestures, and visuals can make a big impact on audience engagement. 💡 Level 1.5 Edutainment: The Sprinkle Method This is one of the most impactful and simplest edutainment moves you can make! And it’s just like it sounds: Sprinkling entertainment throughout your videos in small doses. Breaking up your content with moments of humor, surprises, or unexpected twists keep your viewers entertained and invested. 💡 Level 2 Edutainment: Advanced Storytelling Techniques Explore the possibilities of vlog-style videos and behind-the-scenes content that takes your audience on a journey. This is also the level where we get into skit videos and learn how to create engaging narratives using simple tools like your smartphone. We'll also emphasize the importance of aligning your message with your creative concept to ensure a meaningful impact. 💡 Level 3 Edutainment: Lights, Camera, Action! If you’re ready to take your edutainment to the next level….this is it. In Level 3, we discuss full-scale production techniques that involve scene changes, green screens, and scripted stories.  Whether you're a solopreneur, marketer, CEO, or business owner, edutainment can revolutionize your content strategy. Don't miss out on the opportunity to educate, inspire, and entertain your audience while driving real business results. Watch the video now and unleash the power of edutainment! 🤩 Check out our Youtube and other social media channels for content like this and more! Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠ LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠ TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠ Website: ⁠Impaxs.com⁠

Short-form video has become the fastest and most effective way to build a brand and business online. Think about it, it allows you to reach millions of potential customers, you’ve got “Viral” potential with every video, and it’s relatively easy to create and distribute across most major platforms. The challenge?  Most businesses haven’t figured out how to make it work for their business.  They either go too entertaining and meaningless. Or they go ultra business-y and boring and it flops.  Today, you learn how to make effective short form video content that drives business results!  Let’s get into it.  First of all, to create compelling short-form video content, you don't need fancy equipment. A smartphone with a good camera is sufficient, although a tripod and a quality microphone are recommended (Comica and MOVO are two of my favs). The length of the video should generally be between 20 seconds to 60 seconds, but longer videos can also perform well if they are engaging. It’s easier to START here though.  When it comes to the type of content, you can create educational, inspirational, entertaining, or edutainment videos. It's important to grab the viewers' attention within the first few seconds and provide value or entertainment throughout the video. Remember, these videos are going in feed based platforms like LinkedIn, TikTok, and Youtube Shorts so you can’t waste a single second. Original content is recommended when starting on a new platform, but repurposing clips from long-form videos or podcasts can also be effective. By original content, I mean you create a short form video from scratch using the G.E.M.S. framework below. Why? Because creating from scratch allows you to be much more intentional, you can add in creative hooks, and you’ve the ability to adjust your message and creativity as needed.  I do love repurposing though, because short-form videos can help bring viewers to your long-form content, creating a relationship between the two. :) In terms of editing, the message and delivery are more important than fancy editing techniques. However, changing something in the scene every few seconds can help keep the viewers engaged. Adding graphics, animations, or text that enhance the message or story can also be effective.  Ever notice what the elite short form video creators do?  They change something up every 2 to 3 to 4 seconds or so. Could be a zoom in, zoom out, animation, text popping up, scene change, b roll, etc.  This is done on purpose and keeps the audience engaged!  I mentioned the G.E.M.S framework earlier as a guide to helping you create high performing short form video content. In reality, this applies to long form too!  Here is it!  The GEMS framework: Get clear on your message and audience: Understand who you are trying to impact and how you can make the most impact. Engage your audience with a strong hook: Use bold opinions or statements, compelling stories, or value teases to hook the viewers in the first few seconds. Map out your key points: Scrap the script, and simply jot down your key points that you don’t want to miss while recording the video. This keeps it authentic but also focused.  Sum up your message: This could be the last sentence or two to drive home a key point, it could be a CTA, or it could be an ending to a compelling message Check out our Youtube and other social media channels for content like this and more! Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠ LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠ TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠ Website: ⁠Impaxs.com⁠

LinkedIn has quietly become the most powerful social media platform for businesses. The organic reach is through the roof, the clients are there, the talent is there, and it’s the largest business community on planet earth! However, most companies are still struggling with how to get results there. Which is why I created the Ultimate LinkedIn Strategy. It’s one you’ve never seen before either. Whether you’re new to the platform, or you’ve been on LinkedIn for years and want to take things to the next level, this video is for you! In order to win on LinkedIn, you have to start viewing it as not just as a social media platform, but as an ongoing, engaging conference for business professionals. By drawing a parallel between LinkedIn and a live event, we can simplify the platform and develop effective strategies for building your business. I call this the 4 C’s of LinkedIn…. 1.) Your CONTENT is your keynote speech Creating compelling content is akin to delivering a keynote speech on the LinkedIn stage. We explore different types of content that work well on LinkedIn, including vertical videos, picture posts with captivating stories, text posts, polls, and carousels. Additionally, we emphasize the importance of well-crafted copy that hooks the audience and complements your videos. 2.) Your COMMENTS are the public conversations you have Engaging with the LinkedIn community through comments is comparable to participating in conversations at a live event. We delve into the significance of commenting on your own content to encourage engagement, generate leads, and gather insights for future content creation. Furthermore, we discuss the importance of commenting on other people's content, both from regular content creators and potential customers, to expand your reach and establish meaningful connections. 3.) CONNECTING and MESSAGING are the private conversations LinkedIn offers the opportunity to connect and message individuals, fostering private and intimate conversations similar to those at an in-person event. We outline the "Core Four" strategy, which involves identifying ideal clients, engaging with their content, sending personalized connection requests, and initiating conversations through video or audio messages, or traditional text. The emphasis is on building relationships rather than spamming prospects with sales pitches. 4.) A COMPELLING Profile is like your modern day business card Your LinkedIn profile serves as a modern-day business card, providing prospects with a snapshot of your professional identity. We offer three key tips for optimizing your profile: clarify your expertise, clearly define your target audience, and highlight your unique value proposition. By effectively communicating who you are, whom you serve, and why you stand out, you can transform your profile into a magnet for potential clients. Remember, it's not just about posting content, but also engaging in meaningful conversations, connecting with the right people, and presenting a compelling profile. Embrace this LinkedIn strategy, and unlock the power of this thriving platform for your business. Check out our Youtube and other social media channels for content like this and more! Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠ LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠ TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠ Website: ⁠Impaxs.com⁠

I'm finally sharing the content strategy that has helped companies generate 6 to 7 figure deals, it's helped companies get acquired in multi-million dollar deals, and it's helped startups raise millions of dollars in funding. It's 7 simple steps... Understand the customer buyer journey: Before creating content, it's essential to understand how your customers make buying decisions and what drives those decisions. This knowledge ensures that the content you create will resonate with your target audience. Define your role in the customer journey: Determine the role you want to play in your customers' journey. Do you want to be a trusted guide or advisor, helping them make informed decisions? Clarify your impact and the type of brand you want to become. Align your home bases: Your website, LinkedIn page, YouTube channel, and other platforms should be aligned with your content strategy. Clearly articulate what you do on your website, be transparent about pricing, answer common customer questions, and provide proof of your expertise through testimonials and success stories. Create shareable sales content: Develop valuable sales content, such as videos and downloadable guides, that can be used by your sales team. This content can help push stalled deals forward and attract potential customers who may not have considered your offerings. Implement your social media and content strategy: Choose the right platforms for your target audience based on their buyer journey and organic reach. Consider LinkedIn, YouTube, TikTok, and other channels. Don't limit your content strategy to social media alone; explore other formats like podcasts, newsletters, blogs, and events. Build a content system and operation: Establish a system and process to ensure consistency in creating and managing content. This includes having the necessary equipment, a file storage system, project management tools, and automation. Consider the people involved in content creation and decide whether you need to hire additional resources. Track performance and continuously improve: Monitor and analyze your content's performance by tracking inbound leads, engagement, website analytics, social media analytics, and qualitative data. Use this information to make improvements and refine your content strategy over time. Remember to put this content strategy into action and stay consistent! Check out our Youtube and other social media channels for content like this and more! Hope you enjoy! Youtube: ⁠https://youtube.com/c/AlexBSheridan⁠ LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

You probably know that you should be posting video content right now but there's something holding you back... And let's keep it real It's not the tech It's not that you don't have the right microphone It's not that "You don't have time"  🙄 9 times out of 10 these are simply excuses that mask some type of insecurity.  You might be thinking things like: -What if I look silly? -What will my colleagues say if they see me on video? -What if the video doesn't perform?  -What people don't like it and I get negative comments? -Who am I to start making videos anyways?  Now the good news for you is that every creator on earth has already been through this.  And to some extent, we still go through it, just in different ways.  Take for example Rem Ortega. She lives in the Philippines and went through the exact same thing before starting to post video, which led to her starting her own business, finding her voice, and winning customers through her content.  That is the power of video IF you don't get in your own way. I sat down with Rem while I was in the Philippines visiting my team and she blew me away with her story and how she overcame these challenges.  She lives in a third world country with not as many opportunties as there are here in the US.  Yet she found a way to make it happen.  She's an inspiration to us all.  https://www.instagram.com/rem_ortega_/ Check out the video/podcast now and I guarantee it fires you up to go take action!  🔥 LinkedIn http://linkedin.com/in/alexbsheridan TikTok https://vm.tiktok.com/ZTdHkmbFb/ Website Impaxs.com

If you haven’t automated your content process yet, you are literally throwing your valuable time out the window. By the end of reading this, I’m going to show you exactly how to automate your content, and calculate how much time/money it really saves you Let’s use this simple workflow to illustrate how this works… Step 1.) You set up a Trello or project management tool to manage all of your content between you and your team Step 2.) The automation begins. Every time you drop a new “Raw video” file into your Gdrive or Dropbox, it automatically creates a new task inside of your project management tool (Via the tool itself or using something like Zapier) Step 3.) Once the video is completed it is moved into a “Completed and Archived Content” folder in your project management tool (Simply slide the card over it’s easy). Once this this happens, it triggers another automation that places that completed content into an archive folder and organizes it by topic, created date, etc. Step 4.) Now at any point in time you can go back and easily search for content you’ve already created (The video and the copy). Not sure what to post about or have no new content ready? No worries, easily go through your archive list and snatch something up to post! Step 5.) Imagine by doing all of this you get back an additional hour per week. That’s time with family, time with your team, time doing whatever you want to do! But imagine your hourly rate is 500/hr. That’s $26,000 you just got back in your year but simply working SMARTER! Step 6.) Watch/listen to the full podcast/YouTube episode where Irit Levi breaks down ALL of this and much much more! She is a WIZARD at systems, processes and automation and she delivered! Check out the show below and go connect with her on LinkedIn now! https://www.linkedin.com/in/irit-levi/ Connect with us here too! LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

LinkedIn ads: Worth the spend or a waste of money? I’m not gonna lie, I was a little skeptical of performance based marketing such as LinkedIn ads. I’ve seen and heard about a lot of companies spending ALOT of money on their LinkedIn ads and then getting absolutely 0 in return To be fair, a lot of this is because they don’t have the right campaign, audience, and/or creative I had the pleasure of speaking to Justin Rowe, the founder and CMO of Impactable (One of the premier LinkedIn ad agencies) and as you can imagine I had a TON of questions for him! Things like: -Who are LinkedIn ads for? -How do you set up a successful campaign? -How long should it take to see an ROI on your investment? -What is the biggest reasons LinkedIn ads fail? -Is it more about the creative (Content) or the way the campaign and audience are set up? And Justin answered ALL of them and went a couple layers deeper! If you are even remotely curious about LinkedIn ads, or are using them currently, this is a must watch/listen! Check out Justin and his company too: https://www.linkedin.com/in/justin-rowe-4043339b/ LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

Here’s how brand actually works… The other day my computer (Macbook pro) wouldn’t turn on. I googled, I YouTubed, and no solution. (Notice the first thing I did was turn to content for answers?) So, after trying a few things myself, I took it to the place I bought it (Best Buy) and they said they would have to ship it out for 2-4 weeks to get it repaired since it wouldn’t even turn on. I am traveling and have a ton of events coming up in the next few weeks so that wouldn’t work. Plus, the repairs would likely be hundreds of dollars and at this point, so it made more sense to just buy a new one. There was no hesitation to what brand I would buy from. I considered only one….Apple. Why? BRAND I see them as innovative, customer focused, and they make me feel like I’ve got the best tech in the room when I’m operating them. They also have a ridiculously good operating system and integrate with other devices. They have done a MASTERFUL job at building brand. So, you could imagine how excited I was to have Jason Vana (Brand Expert) on our most recent episode of the Brand in Demand Show! In case your curious, here’s the definition he used to define brand: “The gut feeling someone has about you, your product/service, and your company” In this episode, Jason lays out the exact framework to BUILD your brand as well, so check it out now! Hope you enjoy! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

In todays episode, I show you the step by step video strategy that my clients and I use to turn video views and engagement into paid customers! I call it the V4 video content strategy and here is the breakdown! V: Vision and Alignment 1.) Customer Insights/Ideation 2.) Content Channels and Mediums 3.) Creation and Distribution Process/Team 4.) Collect Data and Optimize Performance Vision/Alignment: This is where it all begins. If you are not clear here, good luck trying to turn your content into customers/revenue Here’s a quick test to see if you really have this….. Ask yourself this question: WHO do you want to become in your industry? (What do you want to be known for?) Example for us: We want to be the most trusted and innovative video content brand in our industry. Our unique point of view is that we believe companies can educate and build trust, WHILE they entertain (Edutainment). We show people that B2B content can be deep, creative, educational, and FUN! This is our WHY, this is our purpose, and by helping people see this and execute on it, we drive business and results 1.) Customer Insights/Ideation: Every topic or subject we come up with ultimately originates from our customers and/or our unique point of view I mentioned above 2.) Content Channels and Mediums: We chose LinkedIn, TikTok, and added Youtube/Podcast to be the dominant channels. Long form + short form = Unstoppable combo 3.) Creation and Distribution Process/Team: We use Trello to manage our content process and it makes creating content consistently, look easy. I have team members that handle all of my editing needs so I can focus my time creating the content, and running the biz 😎 4.) Collect Data and Optimize Performance: We track where inbound leads come from, evaluate performance, create series from high performing videos (See Mondays video) and ALWAYS look to improve and innovate Hope you enjoy! And make sure you're following me for all my short form content and edutainment videos here! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

So….you’re content is not working and you don’t know why 😩 You were told it would help you build brand and attract your customers, but it’s not It’s one of the worst feelings, especially when you’ve been putting a lot of time and effort into it Luckily for you, Todd Clauser and I just laid out the blueprint to creating content that converts. And exactly where to look and what to do if it’s not working Here is just part of the framework we covered in this week's episode of Brand in Demand 1.) Be able to clearly articulate the PURPOSE of your content. If you can’t do this, chances are, you’re not going to get the results you want. Hint: It’s not just to get “Attention” or “Generate a lead”. It goes much deeper than that. 2.) Pay close attention to the indicators of content success. In the first 60 days you want to look for positive feedback from your target audience (Customer). This is the qualitative data that will lead to the quantitative data and business results later on 3.) If your content is not working, identify whether it is a strategic issue or a tactical issue and make the right adjustments This, and soooooo much more in the full episode below WARNING: There is a blooper scene about half way in that will probably have you laughing🤣 We kept it in there for some edutainment. 😉 Be sure to follow Todd here!  https://www.linkedin.com/in/toddclouser/ Check out more of our content here! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

You ever wondered what it really "Costs" to post video content daily like you see a lot of creators do? You're about to find out!  "Organic content" doesn't mean it's free content.  Sure, they don't charge you to post on the social channels but it still costs time and/or money to create and distribute it.     Now, we, like many companies who have used video content to grow their business, would refer to it as an investment not a cost. But whatever you call it, here is what we cover in this episode 1.) Your time and how much you need to dedicate to it 2.) Video Editing/Post Production.  I lay out pretty much every option you can think of from self-editing and using software/tools, to freelancing on Upwork/Fiverr, to agencies, to hiring internally.   3.) The distribution and posting of the content (Content/Social Media Management)  For more daily/weekly content, check us out here! 👇 LinkedIn: http://linkedin.com/in/alexbsheridan  Tiktok: https://vm.tiktok.com/ZTdHkmbFb/  Youtube: https://youtube.com/c/AlexBSheridan Website:  www.impaxs.com

A few seconds ago I just posted a video on LinkedIn that no one else has attempted before…. An AI vs Human Rap Battle 😁 vs 🤖 You’ll have to watch to see who wins but as I made this “Edu-tainment” video, I documented the entire (Behind the scenes) process, which is something I’ve never done in the past.  I went through all of the following and more in this video… -The concept -The script -The equipment I use -The filming process -The post production And I put it all out there for you to see and learn from. If you’re considering upping your video content game, or creating edu-tainment videos in the future, this is a must watch! Hope you enjoy! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

The top three reasons that companies fail with their content... 1.) They lack a clear content strategy or purpose. Get alignment with leadership and make sure what you are putting out there supports your objectives and goals (Winging it will not work) 2.) They put themselves in a creative box. Sure, you need a structure, you need a strategy, but you also need creativity and the ability to test and try new things to figure out what's going to work best. That new content idea that kinda scares you a little bit because noone else would dare do it....DO IT!  (Assuming it aligns with your strategy/goals :) 3.) Due to 1 and 2, they fail to build a team and or a workflow or process around it so they can't stay consistent with their content.  The key to winning customers, building brand, and going viral is NOT some magical hack. It's being able to put out quality content (That serves your customers) daily/weekly. THAT is the real "Secret"  I go into all of the tactical stuff in this episode so what are you waiting for, dive in! :)  Hope you enjoy! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

Creating and distributing content is one of the BEST ways to grow your business in 2023 and beyond.  But it only works when you have the right strategy, alignment within your company, and execution.   This is exactly what Marcus Sheridan and I discuss on this episode of Brand in Demand!  If you're looking for strategies AND the tactical stuff on how to use content to win customers and generate revenue for your business, this delivers on that and more!    Hope you enjoy! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

A recession is the BEST time to build your personal brand Think about what happened the last time we had an economic downturn (The pandemic) Did people start consuming more content or less? MORE Did entertainment and edu-tainment become more important or less MORE It’s really as simple as this: While people may be more conservative in their spending habits, they will still spend the same, if not more time, on social media and consuming content. They will spend more time watching and listening to long form content like podcasts, shows, netflix, etc. And when thing are uncertain and maybe a little chaotic, how good does it feel to smile and laugh, and be entertained? Please listen to me when I tell you…..the next 12 months will be the absolute BEST time to create content and build equity in your personal and company brand Get clear on you content strategy Understand WHY you are creating content and WHO it’s for Build the process and workflow so consistency becomes second nature I’m telling ya, you’ll thank yourself in 12 months! I talk about ALOT of this and MORE (Including tactical advice) in todays podcast episode and youtube video Check it out now! PS: I am in the process of locking up an extra special guest on last podcast episode of the year!! He is a LEGEND in the world of content and marketing. Stay tuned!! Have a great week friends! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

Instead of talking about video content and building brand, this episode we talked about how to unleash your inner greatness, how to build strong relationships and advice on navigating family dynamics as an entrepreneur. (Because my Mom was the special guest!)   There’s a TON of learning lessons in going through all of this and we shared it all during this podcast episode!    Here’s a few other things we discussed…   👉How you can see things differently but still support each other  👉The importance of values in business and in life  👉Me selling nails when I was 9 years old 🤣   👉Why unleashing your inner creative and greatness is always the right move   👉My rapping days as a youngster and how it came back around into my content  👉And so much more!    Hope you enjoy!   LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

In this episode I show you EXACTLY how to never run out of content ideas ever again.  And not only the ideas, but how to take those ideas and actually turn them into content that performs!   Every content strategy needs a system/process to turn content ideas into high quality content ready to post on social media: LinkedIn, TikTok, Youtube, Instagram, etc.     HERE ARE THE CONTENT IDEAS TO GO ALONG WITH THE CONTENT CATEGORIES WE DISCUSSED How-to Strategy/Tactic    De-Bunk a Common Myth    Stop Doing (Action) if You  Want to (Desired Result)    Something Noones Told You About (Topic)   If You're Struggling To Get (Desired Result), Here's What to Do Common Q and A    Personal Journey Story    Customer Success Story    3 Ways to Get (Results) Without Doing (Misconception)    Share The Behind The Scenes     Share a Failure/Mistake and Lesson Learned     If You're Struggling to (Get Result), Here's What to Do    Here's How I Turned (Undesirable Outcome) Into (Desirable Outcome)    Why You Aren’t Getting The Results You Want    Edu-tainment or Skit Video     Vlog Style Video     (Option 1) Vs (Option 2) Which One is Better If Your Trying to (Get Desired Result)    Interesting Statistic Around the Topic and Expand Why It Matters 2 Reasons You Are (Getting Undesired Results)     The Way I Do (Topic) Is Different Than Anyone Else Does It --------------- Want to be apart of these weekly live sessions? 🤩  Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand  LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA Website: Impaxs.com   -Alex Sheridan

Edu-Tainment style content is on the rise and has become some of the highest performing videos on social media.   What is edutainment?  Education + Entertainment = Edu-tainment.    Cool, and WHY does this style of content works so well?  👇   1.) It’s the fastest way to breakthrough on social, whether that's LinkedIn, Tiktok, Instagram, etc. Almost everyone is posting tips, tricks, and advice but very few have learned the art of entertaining as you do it. It allows you to create better hooks and more engaging messages throughout the video. 2.) It creates strong buy in and followership because you are emotionally connecting with your audience when you make them smile, laugh, or cry.    3.) It convert incredibly well if done right because think about the message you’re sending to a potential customer. (You’re an expert in your space, you’re creative, and you’d be really fun to work with!)   In this podcast/live event I broke down EXACTLY how you can start making these by category.    -Beginner  -Intermediate  -Advanced    ANYONE….and I mean ANYONE can create these with the way I teach these.   I’ve made hundreds of edu-tainment videos the past 3 years and one of my goals was to dumb this down and simplify this process so edu-tainment creation could be done by just about anyone :)  #edutainment #videocontent #contentstrategy #alexsheridan #videomarketing --------------------------------------------------------- Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA Website: Impaxs.com

How to make video content consistently, and effectively!  If you've been wanting to create better video content (That converts to customers) in less time, this episode is for you!  Whether you are repurposing content or batch recording content from scratch, we're going to show to you how to do it more efficiently and more effectively Hope you enjoy! Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA Website: Impaxs.com

Look, it’s no secret, we are in a recession (Oct 2022) Is it going to get better or worse from here, that’s not for me to say But one thing I know for certain is that the companies producing content and building legitimate BRANDS right now, are going to be the ones who thrive during this time. And LinkedIn is one of the best places to do it (If you're B2B) Think about it…. A recession hits and spending comes to a temporary halt Buyers stop taking as many calls with salespeople But do people stop scrolling the LinkedIn feed? TikTok? Do they stop consuming content? Do they stop listening to Youtube videos and podcasts? Heck no. They probably consume MORE content during this time (That’s what we saw during the pandemic) Many of our inbound leads (Through content) watch our videos and consume our content for months at a time before reaching out, scheduling a meeting, and becoming a customer That is what content does And that’s why, with a looming recession, you need to start this process NOW Because you want to be the door they are knocking on when it’s time to buy We talked about alot in this weeks live/podcast! Things like… 👉The type of content you need to create to convert 👉How to clarify your brand and messaging 👉How the LinkedIn algorithm has changed 👉Why being surgical and strategic on LinkedIn is key to winning customers Don’t miss out on the next live session!! We’re here every Tuesday @ 2:30pm CST (Anyone can join) TOPIC NEXT WEEK: The Behind the Scenes Look at How I Create All of My Content! Quality vs Quantity content—which actually matters more, the equipment I use, the tricks and tips to recording content faster and better, and so much more! See ya then my friends! Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA Website: Impaxs.com

In todays episode I walk you through the exact content strategy/workflow that has helped me win 100+ customers on social media and build a brand in demand in a highly competitive industry. This is great for B2B companies who want to leverage LinkedIn, TikTok, Podcasts, Live Events, and/or YoutubeI I go step by step through the entire strategy and workflow and show you how it's done. Please share this with your team or with a friend if this was valuable!  Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA Website: Impaxs.com

In todays episode I give you the exact frameworks and hooks to create your first 10 (Or next 10) videos on LinkedIn and TikTok. If you’ve been wanting to create video content but struggling with what to say or how to say it, this will solve this problem for you. Hope you enjoy! Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

If you've ever wondered what social selling really is and how to do it to book actual meetings with potential customers (On LinkedIn), this episode is for you! We've also got some great bonus content in the Q and A portion at the end!  Enjoy!  Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

You’d love to post relevant, niche video content that actually helps you build authority in your industry and wins customers. Here’s the problem: That type of content ends up being boring and puts your audience to sleep. Right? Not anymore! 😎 During today's episode we lay out the blueprint on how to make b2b content interesting, engaging! Don’t tell your competitors about this one 🤫 Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

You're a busy founder/CEO, I get it. But that doesn't make building a brand and creating content less important to the growth of your business.  You've heard and seen other businesses win clients, attract top talent, and empower their team through creating content and building personal brands. Now it's your turn!  In this episode I discuss two simple strategies that you can implement today! :)  (PS: The Q and A in this one is GOOD!) EQUIPMENT I'VE USED AND RECOMMEND  📲MICS (You can use the one on your smartphone too 😃) https://a.co/d/4gbFCqX https://a.co/d/fzRbkdZ https://a.co/d/clzT0Ko 📲CAMERA (Use your smartphone :) Or a simple web cam is fine to start 👇 https://a.co/d/fpZcnr4 📲RING LIGHTS https://a.co/d/gXgJAXa https://a.co/d/dgYY39I Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

I’ve made more mistakes as a content creator than I can count. I've also had a ton of wins too. Throughout this journey, I've learned a ton, built skills, developed strategies, and created systems/workflows in the process. And I wanted to pass these on to you! :) In todays episode I get real with where I missed the mark, what I learned from it, and what you can take away and apply right away. Hope you enjoy! Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

Posting high-performing content YEAR after YEAR takes 3 core things.... 1.) Compelling Message 2.) Strong Delivery 3.) Consistency and Refinement over time  We dive in to all 3 in this episode Wanna ask me questions and suggest topics for the next episode? Email me at asheridan@impaxs.com or DM me on LinkedIn! We also encourage you to join the live session (Brand in Demand) every Tuesday @2:30pm CST (Invite below). Join the Live Events and Get Weekly Communication Around Them: https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

Unless you've been living under a rock the last 12 months, you've heard about short form (Vertical) video. It's everywhere now: TikTok, LinkedIn, Instagram, Youtube, etc. The question is, why has it become so popular and what should you be doing about it. All of that and more in this episode!  Wanna ask me questions and suggest topics for the next episode? Email me at asheridan@impaxs.com or DM me on LinkedIn! We also encourage you to join the live session (Brand in Demand) every Tuesday @2:30pm CST. Send me a message and I’ll make sure you get the invite! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

We asked you what your most common challenges were as it relates to making your content strategy a success and this is what we heard back... -Where do you even start with all of this?  -How do you make the time for it? -When to stay with current content strategy and when to switch it up and try something new? -What to do if content converting to clients  -How to deal with "Perfection" getting in the way of progress -And much more!! Wanna ask me questions and suggest topics for the next episode? Email me at asheridan@impaxs.com or DM me on LinkedIn! We also encourage you to join the live session (Brand in Demand) every Tuesday @2:30pm CST. Send me a message and I’ll make sure you get the invite! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

Here's the step by step process of how I turned my video content into a 24-7 sales rep for my business. Warning: Once you hear this, you'll never look at content and video the same way! :)  Email me to be apart of our weekly live events where you ask questions and I answer them!  Every Tuesday 2:30pm CST asheridan@impaxs.com (Or DM me on LinkedIn)

If you feel like it's challenging to come up with new content and to stay consistent, you’re going to love this episode! We talk in depth about how to stop creating every piece of content and start BEING the content. Yes...YOU are the content! This means building your content around your business, not your business around your content. This gives you more content, and less time creating :) Enjoy! And send any questions, thoughts, or topics here! asheridan@IMPAXS.COM DID YOU KNOW YOU CAN JOIN THESE LIVE SESSIONS FOR FREE EVERY WEEK @2:30pm CST? You can, and the best part is, you can ask questions at the end! Send me an email or DM me on LinkedIn and I’ll send ya the invite!

In today's episode we get to the bottom of all of your burning questions about video content. Things like…. Does it actually win business and generate revenue? If so, how long does it take to start working? How consistent are the results? Are there any industries or businesses it just doesn’t work for? And more! You ask…we answer :)

If I lost my followers, community, brand, everything...tomorrow.  Here is exactly what I would do!  Whether you are just starting out, or you've been on your journey, this episode will provide a ton of insights and value for ya! 

LinkedIn is the number one business community on planet earth, it’s got incredible organic reach, and the customers and talent you want to attract, are there! Unfortunately, most companies don’t yet know how to capitalize on this once in a lifetime opportunity. This episode is dedicated to helping you dominate on LinkedIn! 

In todays episode I break down the 5 step process of creating demand for you and your company. If you've wondered what a great content/demand strategy looks like and want the blueprint, this is it! If you've already been doing some of this but want to refine it and improve your results, this is also it! Enjoy, and as always hit me with feedback and future questions you want us to answer on the show! asheridan@impaxs.com Thank you for listening!  If you enjoy the show and love helping others grow too, leaving a review will help it reach and impact more people! ❤️👊

I get a lot of questions around how to build and leverage the company brand and personal brands.  Ideally, you are building both at the same time! In this episode I talk about what some of the most successful companies and people are doing to grow their brands and generate real revenue as a result! 

The way your customers buy has dramatically changed the last few years. And the reality is, most companies just have not caught on to this...yet. What I share in this episode is why/how they buy differently, and what to do about it so that you can position yourself as the "Hunted" vs having to always hunt down new business. This is about creating demand for your business, as opposed to trying to capture it.  Let me know what you think! asheridan@impaxs.com

One of the biggest challenges in creating video content is consistency and time.  Which is why in today's episode I show you how to build a video content machine that will help you create an endless amount of video content, as efficiently as possible!  Enjoy and let me know what you think!