Known as the "King of LTV," Cooper Camak brings a wealth of knowledge from his 12 years at Coca Cola and his current role at Amorous, a biotech company. 🌟Cooper shares invaluable insights on how businesses can strategize around LTV, emphasizing the importance of repeat rate, time to repeat, and Average Order Value (AOV). With the current economic climate posing challenges, understanding LTV becomes paramount. 📊Don't forget to subscribe for more episodes!

Samantha Kozuch is a powerhouse entrepreneur who once dreamt of med school but found her true calling in empowering women.Discover her journey from modeling, becoming a fitness influencer, to creating the 'manuscripting Journal' - a tool designed to help women crystalize their goals and aspirations.

Welcome to another riveting episode of 'AdSpend'.Today, we journey through the intricate world of 'Programmatic Ad Buying' with none other than Avi Arora.Avi, a seasoned advertising professional, has revolutionized the way brands approach digital advertising. With a career spanning over a decade, he's been at the forefront of some of the most groundbreaking campaigns in the industry.In this episode, we delve deep into the mechanics of real-time bidding, the evolution of digital ads, and the future trajectory of the advertising landscape. Packed with data-driven insights and expert analyses, this is one episode you won't want to miss.For all the marketers, advertisers, and curious minds out there, this episode is a masterclass in understanding the nuances of programmatic buying.So, plug in those headphones and let's embark on this enlightening journey together.Don't forget to subscribe for more insightful episodes!

Welcome to another episode of Adspend! Join Rabah, Ash, and our special guest, Darwish Gani from Open Border, as we delve deep into the world of international e-commerce expansion. Discover how top brands like Yeti and Callaway have successfully scaled beyond their domestic markets.Darwish Gani, a luminary in the ecommerce realm, is the driving force behind Open Border. With years of experience under his belt, Darwish has been instrumental in aiding brands to navigate the complexities of global markets. His insights into the world of e-commerce, combined with his unique approach to brand expansion, have made him a sought-after expert in the industry.So, why should you tune into this episode? For starters, you'll discover how top-tier brands like Yeti and Callaway have successfully scaled beyond their domestic markets, setting benchmarks in global brand positioning. Dive into the art of localization, understand the nuances of different cultures, and learn the strategies that can propel your brand to international acclaim.This episode isn't just about understanding the 'how' but also the 'why' behind successful international brand stories.Don't forget to subscribe for more insightful episodes! 🔔🎧

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Welcome to another episode of AdSpend! On this episode, hosts @Ash and @RabahRahil as they delve deep into the intricate world of e-commerce, exploring the unique design of Drake's website and its impact on brand perception. They also shed light on Shopify's latest features and AI's potential in reshaping the marketing landscape.We know you won't want to miss this episode… but why?How does the design and experience of a celebrity's website, like Drake's, influence their brand perception?The evolution of e-commerce platforms like Shopify and how businesses are adapting.The future of marketing with the integration of AI and its potential challenges.Also, don't forget to subscribe for more insightful discussions on the world of advertising and marketing! 😁🛎️Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Welcome to another exciting episode of Adspend! Today, we have the brilliant Sarah Levinger, a Performance Strategist, joining us. We dive deep into the fascinating world of brand influence and consumer behavior. From Barbie's culture-dominating collaboration to KFC's clever use of psychology for boosting sales, we explore the power of limited edition drops and how brands build on seasonal triggers to drive change. We also discuss the nuances of direct-to-consumer (DTC) marketing and the importance of community engagement for SaaS and luxury brands. Join us as we uncover the secrets to generating brand engagement, emotional connections, and long-term success in the ever-evolving advertising landscape! Don't miss out on the valuable insights shared in this episode!Get in touch with our guest here: https://www.linkedin.com/in/sarahlevinger/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this special episode of Adspend, join host Rabah Rahil as he delves into the world of data-driven scaling strategies and revenue optimization. Rabah covers a range of intriguing topics, including the recovery of baselines with higher-than-before benchmarks, encouraging news for D2C businesses, the significance of Average Order Value (AOV) in generating profits, insights on Facebook and Instagram's Native Checkout and Shop Feature, essential metrics for scaling success, and future trends shaping the digital landscape. Discover actionable insights, industry trends, and the power of the Whale App in this engaging presentation by Rabah Rahil.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of the Adspend Podcast, we sit down with Dylan Ander, Founder of SplitTesting.com, to explore the world of conversion rate optimization (CRO) and business success. Join us as we delve into key insights such as optimizing the entire funnel, avoiding emotional decision-making in marketing, and the continuous incremental optimization of landing pages. Discover how elevating your brand's website with satellite landing pages, combining direct response and branding strategies, and building meaningful relationships with customers can drive long-term success. Plus, we explore essential books for business growth and the exciting potential of self-adjusting websites powered by AI analytics. Tune in for a power-packed episode that will revolutionize your approach to CRO and business optimization.Get in touch with our guest here: https://www.linkedin.com/in/dylan-ander-2287a6149/overlay/photo/Check out https://splittesting.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we have Dan Pantelo, the founder of Marpipe, joining us to discuss strategies for maximizing advertising success. From dynamic product ads to proper feed setup, Dan shares valuable insights on leveraging Marpipe's user-friendly tools, optimizing catalog feeds, and implementing effective DPA and multivariate AB testing. Tune in to discover how to revolutionize your advertising campaigns and stay ahead in the ever-evolving world of digital marketing.Connect with Dan: https://www.linkedin.com/in/danpantelo/Check out Marpipe: https://www.marpipe.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.Connect with Charley: https://www.linkedin.com/in/charleytichenoriv/Check out Disrupter School: https://www.disrupterschool.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nick Shackelford, Co-Founder and CRO at Konstant Kreative, joins the show to discuss the impact of AI on the marketing industry and the future of agency work. They also cover topics such as managing ad campaign crises, navigating event sponsorship, and the need for creative strategist assistance. Listen in to gain insights on the potential of AI tools, the limits of current capabilities, and the balance between efficiency and humanity in the workplace.Connect with Nick: https://twitter.com/iamshackelfordCheck out Konstant Kreative: https://konstantkreative.com/Check out Agency Algorithm: https://podcasts.apple.com/us/podcast/agency-algorithm/id1675098676Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nate Poulin, COO at Feat Clothing, joins the conversation to discuss the recent Facebook Ad Manager outage and the impact on DTC brands, the importance of founder energy in apparel and lifestyle brands, and the difficulties of merging businesses and cultures. He also touches on the issues with Facebook's monopoly and the impact on smaller brands and marketing budgets.Connect with Nate: https://twitter.com/digitallynativCheck out Feat Clothing: https://featclothing.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nate Lagos, Director of Growth Marketing at Original Grain, shares insights on how to find the right people to work with and offers tips on how to use interest-based targeting, discount codes, and price anchoring to increase conversion rates. He also discusses the importance of testing, setting thresholds for free shipping, and working with creators to promote products. Additionally, Nate shares advice for those looking to get into the cannabis industry and emphasizes the importance of spending more money on Facebook ads.Get in touch with Nate here: https://twitter.com/natelagosOh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Jess Cervellon, Head of Customer Experience at Feastables, shares her insights on the future of customer experience, highlighting how it's the only place in the funnel where you can make an evangelist or an enemy for life. We discuss the post-purchase journey, the next evolution of bots, and the importance of having a feedback loop in your business to continuously deliver an exceptional customer experience.Get in touch with our guest here: https://www.linkedin.com/in/jess-cervellon/Check out the Oopsie Podcast here: https://www.oopsiepodcast.co/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.On this special episode of "Adspend", in a live recording at SXSW 2023, we're joined by Mike Lee, Michael Shewmake and Rick Wittenbraker to discuss the importance of having a community-first brand, strategies for acquisition and retention, playing with chat-gpt scripts, Amazon, non-CBD products, selling a business, and the use of branded searches in marketing mixes. Tune in for insights and discussions on these exciting topics!Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we're joined by Adam Robinson, Founder and CEO of Retention.com, as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remote work possibilities and easy access to Europe.Connect with Adam: https://www.linkedin.com/in/adam-robinson-64409348/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we are joined by Brett Curry, CEO of OMG Commerce, to discuss the importance of understanding the differences between Facebook and YouTube ads, measuring campaign success, and optimizing non-branded ads on Amazon. We also delve into the topic of SEO and the significance of branded search. Tune in to learn more from Brett's expertise in e-commerce marketing.Connect with Brett: https://www.linkedin.com/in/thebrettcurry/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋Adspend is brought to you by Retention.comIn this episode of "Adspend", we have two distinguished guests joining us: Saunder Schroeder from Triple Whale and Alex Greifeld from No Best Practices. Saunder and Alex share their insights on a wide range of topics related to the direct-to-consumer industry, including creating demand, building brand equity, retention programs, community building, and AI use in marketing. We also dive into the world of luxury branding, discussing strategies for differentiation, distribution control, and counterfeiting prevention. Don't miss this engaging conversation filled with practical tips and innovative ideas from two highly accomplished professionals in the field of DTC!Connect with Alex: https://www.linkedin.com/in/alexandra-greifeld-18507411/Connect with Saunder: https://www.linkedin.com/in/saunderschroed/Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋On this episode of "Adspend" we are joined by Justin Buckley, founder of ATTN Agency, as he shares insights into his experience and expertise in digital marketing. The conversation is focused on the topic of funnel structure, and Justin dives deep into his strategies for building effective funnels that drive conversions.Connect with Justin on Linkedin https://www.linkedin.com/in/justinbuckley/Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋On this episode of Adspend, we talk with Chris Hall, Senior Marketing Manager of Bruce Bolt, about the success of his baseball glove company and his unique approach to advertising. Chris shares his background story and how he developed the best gloves in baseball, focusing on performance and word-of-mouth advertising. He also discusses the importance of community building, personalization, and influencer marketing in the sports industry. Don't miss out on this inspiring conversation about building a brand with a great product and strong relationships.Check out Bruce Bolt: https://brucebolt.us/Connect with Chris: https://www.linkedin.com/in/chrshall/Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋In this episode of Adspend, we sit down with Daniel Okon, founder and CEO of ACTIV, to discuss the art of offer construction and increasing average order value (AOV) without sacrificing profitability. From crafting effective messages and bundles to leveraging post-purchase and in-cart offers, we explore various tactics and frameworks for optimizing conversion rates and growing your brand or agency. Plus, we dive into the future of UGC, the economics of community-building, and the unique challenges of running a brand versus an agency.Connect with Daniel https://www.linkedin.com/in/daniel-okon-47655643/Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋In this episode of Adspend, we welcome Mirella Crespi, the founder of Creative Milkshake, one of the largest performance creative studios in Europe. Mirella shares her insights on the creative process, the future of user-generated content, ad metrics to look for, and the role of AI in ad creatives. She also discusses the importance of flexible links, broad testing, and iterating on success in ad strategy, as well as the merits of spending in determining creative success. We also touched on Mirella's favorite ad creative of all time and her recommended books for advertising.Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋In this episode of Adspend, we welcome Greg Frontiero, the founder of Noowave, a company that creates "coffee for creators" that combines coffee, raw cacao, and L-Theanine to help users feel focused and anxiety-free. Greg shared his experience in creating a product that solved his own problem and how he is building a community of biohackers and geeks around Noowave. We also discussed the importance of branding and how sincerity and authenticity can be product differentiators. Additionally, Greg shared insights on subscriptions and using product as a free gift to increase customer lifetime value. Connect with Greg on Twitter https://twitter.com/SfwGreg/Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋In this episode of Adspend, we welcome Greg Frontiero, the founder of Noowave, a company that creates "coffee for creators" that combines coffee, raw cacao, and L-Theanine to help users feel focused and anxiety-free. Greg shared his experience in creating a product that solved his own problem and how he is building a community of biohackers and geeks around Noowave. We also discussed the importance of branding and how sincerity and authenticity can be product differentiators. Additionally, Greg shared insights on subscriptions and using product as a free gift to increase customer lifetime value. Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Tony Christensen has created and optimized advertising campaigns for keynote speakers, conferences, and business owners around the world with budgets as high as the millions a month in advertising spend.He's a mad scientist when it comes to creating ads who prides himself on testing and optimizing campaigns based on metrics directly aligned with business goals.In his free time, he travels and loves meeting with other agency owners, brands and entrepreneurs. Tony loves connecting with people on Twitter, spreading positivity (usually through sarcasm) and empowering people to go after their biggest dreams…life is too short not to!Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Sarah Levinger joins Rabah and Ash to break down holiday spending, new year trends, and consumer economy.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Going into BFCM… what’s working right now in media buying?Rok Hladnik is a legendary media buyer and he brought the 🔥 today, covering topics like:Strategies and current trends that are working well for ecom brands to make more $$$Differences in strategy for European and other international brands…and more!Oh. And before we forget...Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilFollow Rok Hladnik on Twitter - https://twitter.com/rokhladnikSee you next Monday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Today we’re talking all things retention — so you can increase that LTV of yours. Alex McEachern runs marketing over at Repeat and he brought the 🔥 today, covering topics like: How to combat increasing CAC and other ecommerce headwinds The WILDEST email subject he’s ever seen …and more! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Rabah on Twitter - https://twitter.com/rabahrahil Follow Alex McEachern on Twitter - https://twitter.com/alexmcea See you next Wednesday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Today we have Andy Rosenberg on the show to break down how your brand can dominate in omnichannel (and retail in particular). We’ll also shed some light onto how retail impacts your other marketing channels. Ash also dives into simple ways to make your packaging stand out on the shelves once you do get into retail. Great, great stuff. Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Follow Andy on Twitter - https://twitter.com/AndyTheGiant See you next Monday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Today we're talking audio ads. And we brought in an expert to cover everything you need to know. Jeromy Sonne is founder of Decibel, where he helps brands publish audio ads on Spotify, Podcasts, and Digital Radio in under 5 minutes. The TLDR: don't sleep on audio. Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Jeromy on Twitter - https://twitter.com/JeromySonne Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Today we're talking with Nigel Thomas and Josh Graham. We cover: - Creative production and testing at scale - What you need to know about Facebook's Advantage+ - Finding the right agency for your ecommerce brand (and common mistakes to avoid) Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Nigel on LinkedIn Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Today we're talking all things retail with Elijah Scheider. In 2022, DTC alone may not be a viable strategy at scale. But where do you start with retail? It can be overwhelming, so we did a whole episode on it to make things clear. Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Elijah on Twitter - https://twitter.com/elijah_modifly Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

CRO seems to be the 'new thing' if you look around ecom twitter, but... Most 'experts' are preaching ideas that might not work for your brand, and actually do more harm than good. We dive into the mistakes brands are making with CRO 'optimization' in 2022 on today's episode with Shane Rostad. Super tactical. Get your notebooks out! BTW - more big news coming out of the Triple Whale camp this week... stay tuned 👀 Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Shane on Twitter - https://twitter.com/shanerostad Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

This might be the best episode of Adspend yet. Today, Rabah and Ash sit down with Joel Padron to talk about whats working right now in ecommerce marketing. Joel is a partner at Homestead, one of the top marketing agencies in ecommerce. They also break down exactly how to audit your brand's marketing, post purchase surveys, and more. Seriously, take notes. BTW - big news coming out of the Triple Whale camp on Wednesday afternoon... stay tuned 👀 Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Joel on Twitter - https://twitter.com/joelpadronn Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

$2 million per MONTH. That's how much TikTok ad spend Olly Hudson and his agency For Your Advertising manage per month. Dude knows what he's doing. And today he's revealing the playbook. So if you're struggling to crack TikTok ads... listen to this all the way through. Maybe even multiple times. Oh. And before we forget... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Olly on Twitter - https://twitter.com/oliverwhudson Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Is retargeting dead? What attribution window is best? Today Rabah and Ash sit down with Dylan Carpenter to discuss what is working RIGHT NOW in the world of media buying. Super tactical episode - get your notebook out. Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Dylan on Twitter - https://twitter.com/marketerdylan Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Word of mouth. Everyone wants it. Few know how to get it going. Today Ash and Rabah bring in Maddy Sukoru and Paul Burke from Groupshop to talk about how to generate more referrals for your product and make WOM a legit contributor to your revenue $$$ Per usual, super tactical. Get your notebooks out :) Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Maddy on Twitter - https://twitter.com/MaddySukoru Follow Paul on Twitter - https://twitter.com/pburke24 Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

The ultimate debate. Pretty VS Ugly ads. On today's episode... the boys go back and forth over what's working in ecommerce paid media right now. And we have a special 3rd host joining us: the Ad Daddy (it's in his twitter bio), Barry Hott. Enjoy! :) Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Barry on Twitter - https://twitter.com/binghott Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Banger of an episode for you today. We have none other than Shane Hegde, founder of Air, on the show today. Here's what's on the agenda: - Ash breaks down what's working now for him and the team at Obvi as we head into a recession (or are already here) - Shane walks us through how Air let's brands organize their ad creative assets in a SIMPLE, not-confusing way - Rabah says "I love that" several times Oh. Before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Air on Twitter - https://twitter.com/airHQ Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Influencer programs can be overwhelming. It's also easy to waste LOTS of money on influencers that don't convert for your brand... we want you to avoid all that. So... we brought in a special 3rd host for today's edition of Adspend. Josh Durham, founder of Aligned Growth, helps 7-8 figure brands launch and scale profitable influencer programs. And today he reveals the roadmap he uses to make it happen. Get your notebook out! Now if you liked this... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Josh on Twitter - https://twitter.com/JoshJDurham Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Today we welcome none other than Gina Perrelli, founder of Retextion to the show. Retention is one of the most important parts of your ecom business - but many businesses get this wrong. So today we're going to dive into how to improve your retention with simple, proven tactics. And, we'll show you how to create a loyalty program that isn't terrible (yes, it's possible). PS - big announcement coming on the Triple Whale Twitter account tomorrow! Follow us there so you don't miss the news :) Now if you liked this... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Gina on Twitter - https://twitter.com/EmailLikeAGi Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Today we have the legend himself, Nick Shackelford, on the show as the 3rd host. He's one of the smartest minds in marketing. And today, Nick reveals his best-kept secrets on hosting a killer live event and giving a top tier presentation. So many notes to take from this one. If you liked this... Join 7900+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Nick on Twitter - https://twitter.com/iamshackelford Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Today Ash and Rabah welcome Dylan Ander, founder of splittesting.com and one of the smartest minds in CRO. After $300M in sales for clients, he's here to share some of his secrets... Banger of an episode. If you liked this... Join 7500+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Dylan on Twitter - https://twitter.com/Splittestingcom Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Creative is the biggest lever for paid media growth. If you've been in ecom the past year or so, you've seen this sentiment thrown around a lot. And rightfully so. Today Ash and Rabah welcome Chase Mohseni, Head of Marketing & Growth at @PencilAI, to the show as 3rd seat to dive into why you need to be prioritizing creative testing in the current ecom environment. Ash also dives into his recent need to cut back on ad spend in the past few weeks - so if you've found your brand in a similar spot, this discussion will be useful. Truly a fantastic episode. If you liked this... Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Chase on Twitter - https://twitter.com/crmohseni Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Today we have a special guest on the show. Kenny Hanson is co-founder and CEO of Mentor Pass, a platform that helps people like you get personalized advice from the world’s best DTC operators. And he has quite the story (with lots of lessons for you). We also dive into how ecom businesses can approach marketing like a SaaS. Plus... which celebrity would each of the boys start a brand with, and what would they sell? Fantastic episode. If you liked this... Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Kenny on Twitter - https://twitter.com/NoCodeKenny Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Today, we welcome an ecommerce powerhouse to the show: Jordan Menard. Jordan is the founder of Motif Digital, where he helps top brands acquire customers. On this ep. we're diving into scaling high spending accounts (the rules change at high budgets!), how to increase your AOV, and more. Fantastic episode. If you liked this... Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Jordan on Twitter - https://twitter.com/jordanrmenard Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

A lot of marketers mess up holiday promos. Sure, you make sales. But the next month usually gets bad - like, real bad. So today, we brought in marketing genius, Shray Joshi (founder of Good Peeps and former head of marketing at Nuggs and Health Ade Kombucha) to break down how to think about holiday sales. We also get into how the use DTC data to guide retail domination (and vice versa), high converting landing pages, and even a little attribution talk towards the end. Fantastic episode. If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Shray on Twitter - https://twitter.com/shrayvj Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Trying to scale TikTok ads? Having trouble finding what's working? This episode will help with that. Between Ash's experience with Obvi and Cody's experience with JRB - the amount of specific, actionable advice in this ep is second to none. Enjoy! And be sure to share the link with a friend :) If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Cody on Twitter - https://twitter.com/codyplof Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Today, the boys are back together and dive into MER. Is it a useful KPI? In what context? Listen to this episode to hear our thoughts. If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Shaun on Twitter - https://twitter.com/brandtify Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Cody on Twitter - https://twitter.com/codyplof Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Small changes in conversion rate mean BIG changes in revenue. So today we brought on a special guest host to break it all down: Shaun Brandt. Shaun is co-founder over at Oddit. This episode shouldn't be free, but it is. So enjoy :) Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Shaun on Twitter - https://twitter.com/brandtify Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Customer LTV Too Low? We got you. Today the boys talk about what's working for them in terms of increase the lifetime value of each customer of an ecom brand. Per usual, your notebook page will be jam packed by the end of this hour. Enjoy! Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://bit.ly/whalemail Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil\ Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

In this episode of adsepend we go over how to navigate and optimize paid media and ads in a post iOS 14 landscape. Get your notebooks out... If you're new around here - be sure to subscribe for new episodes every Monday at 9AM EST Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://bit.ly/whalemail Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

The title says it all. Ash finally cracked TikTok ads, and today the boys are diving into what works on the platform for Ash to get to $1.5K spend/day and Cody to $8k spend/day, profitably. Get your notebooks out... If you're new around here - be sure to subscribe for new episodes every Monday at 9AM EST Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://www.getrevue.co/profile/triplewhale Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Plus how to creative test 40+ creatives per week... A lot of ecom marketers and operators are hurting right now in the paid media world. If that's you, you're not alone - and today Ash, Rabah, and Cody walk through what's working right now in ecom marketing so you can get some clarity on what to attack in 2022. If you're new around here - be sure to subscribe for new episodes every Monday at 9AM EST Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://www.getrevue.co/profile/triplewhale Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Today we have a special guest host - Zach Stuck, founder of Homestead, a heavy-hitting ecommerce agency. In 2021, Zach launched a brand new stealth brand, taking it from 0-100K in 30 days (and successfully scaling beyond). Today, he takes us through the playbook he used. We also dive into some updated landing pages best practices to use in 2022. Take out your notebook... this is a great one. Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://www.getrevue.co/profile/triplewhale Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Zach on Twitter - https://twitter.com/zachmstuck Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Things get a little spicy in today's episode of Adspend, as our hosts clash over the debate between 1 day click vs 7 day click attribution... Who's side are you on? Hit us up on Twitter and let us know... Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://www.getrevue.co/profile/triplewhale Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Welcome to Adspend, a podcast brought to you by Triple Whale! Join our fantastic hosts Rabah Rahil, Ash Melwani, and Cody Plofker as they dive into all things media buying and ecommerce marketing. Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://www.getrevue.co/profile/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com