Todd Hartley from WireBuzz reveals the secrets to successful video marketing. Discover the strategies, tips and tricks that will help your business build an audience, generate leads, and close the deal. Whether you’re a Fortune 100 business, or a solo entrepreneur, video marketing can help you amplify your sales and marketing results. Each week on Video Marketing Mastery, Todd interviews experts and business leaders that are finding success with video. Together, they work to extract the key lessons and insights that will help you take your business to the next level. Whether you’re looking to build a YouTube channel or use video as part of your inbound marketing plan, you’ll get the expert advice you need on everything from developing your video strategy to measuring ROI.
Goodbye VMM! As one chapter closes...another one opens. Introducing The Todd Hartley Show!
A bittersweet goodbye but an exciting new beginning! After over 500 episodes of Video Marketing Mastery, Todd Hartley is off to start a new podcast that is brought to you by the Wirebuzz team! Introducing the Todd Hartley Show!
This inspirational podcast spotlights thought provoking conversations with prominent business leaders, entrepreneurs, and industry experts about how they reached their success by taking their business and lives to the next level. Join Todd as he unpacks life-changing tactics you can easily deploy to achieve your own goals.
Listen here!
https://feeds.captivate.fm/thetoddhartleyshow/
9/21/2022 • 3 minutes, 14 seconds
Ep. 509: Are you Getting ROI and Tracking ROI from Conferences?
In this episode of Video SMarketing Mastery, Executive Producer Sarah Scott talks with WireBuzz CEO Todd Hartley about how to make the most out of your conference experiences this year and how you should be tracking the results you get in your ROI.
5/23/2022 • 13 minutes, 44 seconds
Ep. 508:How Medical Brands Can Use the Force to Tell Better Stories
Join WireBuzz’s Kasen, Amanda, and Chad as they travel to a galaxy far, far away and discuss the importance of the hero’s journey, how your company can master the force of digital marketing, and some light Jar Jar Binks trash (compactor) talk. Whether you’re an entry-level healthcare marketing padawan or a seasoned life science jedi master, this podcast is sure to have something to help your brand shoot for the stars.
5/4/2022 • 47 minutes, 31 seconds
Ep. 507: Turn Attendees Into Superfans - What Healthcare Conferences Can Learn From FanCons & Theme Parks
Hey medical marketers, want to turn your event attendees into superfans? If so, this episode of “Video SMarketing Mastery” is for you!
In honor of National Anime Day being April 15th, the WireBuzz team gathered around to nerd out about their favorite anime and fanlore. What conference marketing inspiration can your life science brand take away from fan conventions and theme park experiences? Listen to find out!
4/15/2022 • 38 minutes, 18 seconds
Ep. 506: Think “Audio First” (Pt. 2) - How to Write Effective Video Scripts
In Part 2 of this episode of “Video SMarketing Mastery”, the WireBuzz content team breaks nerds out about how to write effective video scripts - and why sometimes, the most effective script is actually a silent one.
4/6/2022 • 17 minutes, 30 seconds
Ep. 505: Think “Audio First” (Pt. 1) - How Music & Sound Can Make or Break Your Videos
In Part 1 of this episode of “Video SMarketing Mastery”, WireBuzz talks about what it means to think “audio first” when it comes to your marketing content - and how the music and sound design of your videos can make or break their success.
4/6/2022 • 22 minutes, 50 seconds
Ep. 504: Teamwork Makes the Dreamwork: How We Collaborate to Produce Champion Videos
In this week’s episode of “Video SMarketing Mastery”, key players from the WireBuzz team explain our agency’s video production process. Learn how we “pass the ball”, layup each department for success, and collaborate to produce award-winning videos that get real results for our clients.
3/16/2022 • 15 minutes, 57 seconds
Ep. 503: Managing Client Relationships & Video Production in a Remote-First World
In this week’s episode of “Video SMarketing Mastery”, WireBuzz Director of Operations & Executive Producer Sarah Gavin has an open conversation with her fellow producers (Alicia Longo & Weslie Swift) about how the pandemic caused our agency to pivot its approach to client relations and video production.
3/3/2022 • 41 minutes, 6 seconds
Ep. 502: What Life Science, Biotech, & Healthcare Brands Can Learn from 2022’s Best SuperBowl Ads
Why don’t life science, biotech and healthcare brands treat commercials and marketing campaigns like Super Bowl ads?
Healthcare providers and patients aren’t lawyers or scientists – they’re people (and some are even football fans). Just because your brand belongs to a highly-regulated industry, doesn’t mean your content can’t or shouldn’t be disruptive, story-driven, humorous and nostalgic.
In this week’s episode of “Video SMarketing Mastery”, WireBuzz Head Strategist Kasen James teams up with Director of Video Ben Eller to analyze some of our team’s top picks for the best Super Bowl ads in 2022 – plus the key creative takeaways you should consider applying to your future video marketing initiatives.
2/17/2022 • 32 minutes, 36 seconds
Ep. 501: Developing Heart-Centered Business Relationships (w/ Jason Fair)
What’s the longest you’ve pursued a prospect? What’s the most unique or special gift you’ve ever given a client? In this week’s episode of “Video Smarketing Mastery”, WireBuzz Head Strategist Kasen James chats it up with VP of Digital Strategy Jason Fair about how his approach to developing and nurturing client relationships has helped our agency unlock hearts, new opportunities, and long-term account growth over the past 7 years.
If you’ve been subscribed to this podcast for a while, you know this as WireBuzz CEO Todd Hartley’s beloved “Video Marketing Mastery” podcast. However, with his personal brand on the rise, Todd will soon be releasing his own brand new show - and the WireBuzz team is taking over this one.
With a team takeover, comes a new title, look and concept. Stay tuned for upcoming episodes of “Video SMarketing Mastery”, where we’ll be sharing more round-table discussions with our agency’s team about all things video, sales and marketing. We’re excited to grow with you this year. Boom!
2/9/2022 • 29 minutes, 34 seconds
Ep. 500: Along the Road to Business Mastery (And Todd's Next Turn...)
Welcome to Episode 500! It’s been an believable ride; right? Sharing with you what I’m learning along the way has been an incredible joy. If you’ve been following me for a while, you watched me grow as a business leader, a video creator and a speaker. It’s been an amazing journey, don’t you think? In this episode, I take you along on another amazing ride, inside the car to Tony Robbins’ studio as I’m about to step once again on the biggest stage in the world. You will learn about the first time I discovered the power of segmentation, and some breaking news about the next journey I’m taking you on. I sure hope you’ll continue to ride with me. Let’s go!
1/19/2022 • 10 minutes, 6 seconds
Ep. 499: Todd Interviews Dr. Michael J. Urick
In this episode, Todd talks with Dr. Michael J. Urick about how you can teach and communicate with people at higher levels.
12/10/2021 • 19 minutes, 10 seconds
Ep. 498: Who Should get Video Training?
If you're thinking about leveling up your career or business but not sure how do it....find out in this episode if you're the right candidate for Todd's 5 Day Bootcamp Challenge. To find out more information and sign up, visit www.toddhartley.com/challenge
12/2/2021 • 7 minutes, 34 seconds
Ep. 497: Todd Shares his Biggest Professional Regret
In this episode, Todd shares pivotal moments and reflects on things he wishes he would have done differently in his career. But as we all know, with every mistake comes an opportunity to grow. Looking to grow your own business? Sign up for Todd's 5 Day Bootcamp Challenge at www.toddhartley.com/challenge
12/1/2021 • 8 minutes, 50 seconds
Ep. 496: Red Flag #4 - I Have to Take This to My Team
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11/26/2021 • 10 minutes, 38 seconds
Ep. 495: Todd's Thanksgiving Message
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11/25/2021 • 11 minutes, 34 seconds
Ep. 494: How to Grow your Revenue by 40%
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11/24/2021 • 16 minutes, 18 seconds
Ep. 493: Todd Speaks with Sean Callagy
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11/22/2021 • 3 minutes, 31 seconds
Ep. 492: How to Get Started on your Next Break Through
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11/20/2021 • 11 minutes, 18 seconds
Ep. 491: How to Manage your Hands on Camera
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11/19/2021 • 8 minutes, 4 seconds
Ep. 490: Todd Gets Interviewed After Speaking on the Biggest Stage in the World
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11/16/2021 • 21 minutes, 36 seconds
Ep. 489: Todd Shares Private Moments Honoring the Process Before his Speech
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11/11/2021 • 6 minutes, 50 seconds
Ep. 488: How Todd prepares to speak at Tony Robbins
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11/11/2021 • 7 minutes, 16 seconds
Ep. 487: How to Use Animation to Make your Data SEXY! w/ Sarah Scott
