Gus Casely-Hayford unpicks the hidden histories behind what we wear by exploring ten key moments in fashion spanning the globe and five centuries.
Air Jordans
It's 1985. Nike is hoping to finally get a foot into the world of basketball. They're gearing up for a new release of basketball boots that 21-year-old rookie Michael Jordan wears during a pre-season match for the Chicago Bulls. The National Basketball Association then tries to ban the trainers on the basis that they break the league’s rule stipulating that players must wear shoes that are either 51% black or 51% white.
In the tenth episode of Torn, Gus Casely-Hayford tells the story of how Nike’s response kickstarts a revolution in trainers that turns a simple sports shoe into one of the most covetable fashion items of all time. Jordan saw his sponsorship deal with Nike morph into a multi-billion-dollar business making him the richest athlete of all time.
Casely-Hayford finds that from the early noughties, the lines between fashion and sportswear blurred further. Enter some of the world's most renowned fashion designers. Designer Air Jordans regularly adorn the feet of celebrities from rappers Drake and A$AP Rocky, to the supermodel Naomi Campbell and tennis star Roger Federer. But Air Jordans have a dark side that have spurred riots, robberies, and even murders committed by those desperate to get their feet in a pair.
With the curator Ligaya Salazar and the artist David White.
A Novel production for BBC Radio 4
Presenter: Gus Casely-Hayford
Executive Producer: Rosie Collyer
Assistant Producer: Nadia Mehdi
Researcher: Zeyana Yussuf
Production Coordinator: Francesca Taylor
Sound Design: Rob Speight
8/30/2022 • 15 minutes, 14 seconds
Ray-Ban
In 1920, during a record-breaking test flight in a single-engine fighter plane, things almost went fatally wrong for the pilot Major Rudolph 'Shorty' Schroeder. He lost consciousness but came round just in time to land at McCook Airport in Ohio State. When his colleague Lieutenant John MacReady pulled him out of the cockpit, he was shocked to see that Major Schroeder’s eyeballs had frozen. It was the catalyst that led Lieutenant MacReady to embark on a mission to help design protective eyewear for military pilots that resulted in Ray-Ban Aviator sunglasses.
In the ninth episode of Torn Gus Casely-Hayford charts the history of Ray-Ban sunglasses, and explores how a piece of protective equipment designed for pilots, evolved to become an iconic fashion item worn by presidents, actors and rock stars looking for a dose of classic cool whilst shielding their emotions or their hangovers from paparazzi and the public. Casely-Hayford finds that Ray-Ban owe their success to embedding themselves with a powerful ally, first the US military, then with Hollywood, that has catapulted their sunglasses far beyond function and firmly into the realm of fashion.
With anthropologists Aron Cromwell and Sally Applin, and pilot Ben Jenkins.
A Novel production for BBC Radio 4
Presenter: Gus Casely-Hayford
Executive Producer: Rosie Collyer
Researcher: Zeyana Yussuf
Production Coordinator: Francesca Taylor
Sound Design: Nicholas Alexander
8/29/2022 • 15 minutes, 5 seconds
Miniskirt
It's 1965 and London is about to become the capital of cool.
Designer Mary Quant is watching the fashionable girls of Chelsea go by from the window of her shop, Bazaar. Their hemlines seem to be getting shorter and shorter. Inspired, Mary gets to work and what she comes up with many will find deeply shocking. It’s the miniskirt.
In episode eight of Torn, Gus Casely-Hayford finds that media, society and feminists can never agree on whether the miniskirt is a good thing. Fashion historian Valerie Steele draws parallels with the 1920s when feminist disagreed over whether the knee-length flapper skirt was frivolous, or favourable to feminism.
Gus discovers that when Mary Quant popularised the miniskirt in the 1960s, no matter what the papers or parents had to say about them, girls and young women were desperate to get their hands on one. Eve Shrewsbury was one of them, and she shocked the older generation in her village in rural Northamptonshire by wearing a miniskirt. Fast forward to 2019 when Clara Mitchell decides to wear a miniskirt to high school in Little Rock, Arkansas and the controversy surrounding her decision goes viral.
Presenter: Gus Casely-Hayford
Executive Producer: Rosie Collyer
Producer: Tiffany Cassidy
Assistant Producer: Nadia Mehdi
Production Coordinator: Francesca Taylor
Sound Design: Rob Speight
A Novel production for BBC Radio 4
8/29/2022 • 15 minutes, 32 seconds
Fisherman Sweater
Fisherman sweaters have been part of fishing communities around the world for centuries. They're knitted with wool, often with unique and intricate designs, and can take more than a hundred hours to make.
In episode seven of Torn, Gus Casely-Hayford sets out to discover if it's possible for traditional clothing to live on in a world where machines manufacture clothing at record speeds and record low prices.
The story begins in the early 1900s off the Isle of Lewis in the Scottish Hebrides with two fishermen clad in traditional woollen sweaters known there as ganseys, and continues in the present day with their descendant Alice Starmore who is the only person to have documented local knitting patterns in a published book.
Gus discovers that the tradition has come under the spotlight over the decades thanks to celebrity pizzazz. In 1950, the fashion magazine Vogue photographed Grace Kelly sailing, decked out in a cream cabled Irish fisherman sweater. Recently, Adam Driver wore a chunky white cable knit in the Hollywood movie House of Gucci, and the sweater worn by Chris Evans in Knives Out was a viral sensation. Yet the tradition of knitting fisherman sweaters is being lost as fishing communities die out in towns such as Filey on the coast of Yorkshire, where Margaret Taylor is one of very few people still able to knit them.
Presenter: Gus Casely-Hayford
Executive Producer: Rosie Collyer
Producers: Tiffany Cassidy, Janieann McCracken
Assistant Producer: Nadia Mehdi
Production Coordinator: Francesca Taylor
Sound Design: Rob Speight
A Novel production for BBC Radio 4
8/29/2022 • 14 minutes, 8 seconds
Readymade Suit
It's 1848 and a London-based company is changing the way that clothes are made and sold. E Moses and Son operate out of striking buildings across the capital. Men from all points of the compass are converging on the store with one thing in mind. They want a suit.
In episode six of Torn, Gus Casely-Hayford finds that quick returns, division of labour, economies of scale and thoughtful innovative investment in advertising are among what will shape the history and present of low cost fashion.
While there is no evidence that E Moses and Son used sweated labour, their innovation led to plenty of their competitors to do so, particularly sweated women. Gus explores how the advent of sweatshops in the 1860s gave rise to exploitation in the garment industry. From the British city of Leicester that saw higher than average infection rates during COVID, to the capital of Bangladesh, Dhaka where over 1000 workers died in a building collapse in 2014, the legacy of exploitation continues to the present day.
With historian Sheila Blackburn, child labourer-turned-activist Kalpona Akter, and archival material from the readymade suit manufacturers E Moses and Sons.
Presenter: Gus Casely-Hayford
Executive Producer: Rosie Collyer
Producer: Tiffany Cassidy
Assistant Producer: Nadia Mehdi
Production Coordinator: Francesca Taylor
Sound Design: Rob Speight
A Novel production for BBC Radio 4
8/29/2022 • 14 minutes, 16 seconds
Viscose Rayon
It's 1924 and the young Russian graduate Alexis Sommaripa, like so many migrants to the United States in the period, is looking for something new. He takes a job with a company that’s been in the viscose rayon business for about five years but wants to figure out how to sell it. He finds out that women want it to be less shiny and more soft.
In episode five of Torn, Gus Casely-Hayford follows the astronomical rise of Sommaripa - from fleeing the Bolsheviks during Russia’s revolution to becoming a key player in the production of viscose rayon, a fabric that is widely used in fashion today as an affordable alternative to silk.
Gus finds that, although viscose rayon has democratised fashion, it has done so at a significant cost to the environment.
Viscose rayon is made by processing wood pulp with chemicals. This turns it into a viscous liquid, and then into threads. More than 200 million trees are logged every year and turned into cellulosic fabric, such as viscose rayon, according the the organisation Canopy.
With professor of business history Regina Blaszczyk, sustainability expert Claire Bergkamp and extracts from Alexis Sommaripa’s autobiography.
Novel Production for BBC Radio 4
Presenter - Gus Casely-Hayford
Executive Producer - Rosie Collyer
Producer - Tiffany Cassidy
Assistant Producer - Nadia Mehdi
Production coordinator - Francesca Taylor
Sound Design - Rob Speight
8/22/2022 • 14 minutes, 19 seconds
Mauve Mania
It’s 1856 in London, and 18-year-old William Perkin is in the search for a cure to malaria when he stumbles upon something else. At the bottom of his test tube he sees a reddish lump. He dips cloth into it and discovers a purple dye. He becomes the first person to successfully market synthetic dyes.
Gus Casely-Hayford tells the story of the craze that follows, nicknamed “mauve mania”. It starts with a purple dress worn by Queen Victoria and filters down to the masses who, until this point, did not have access to rich coloured dyes. Before Perkin’s discovery led to an explosion of synthetic dyes, clothes were coloured with berries, with tree bark, ground up insects and other natural ingredients. These colours didn't bind well to the cloth and would often fade quickly.
The legacy of the synthetic dyes is that textile dyeing and finishing mills use about 200 tonnes of water for every one tonne of textiles produced. These dyes and their mix of pollutants are difficult to remove from the wastewater and they often enter sewers and rivers. A new generation of entrepreneurs are working to produce bacterial dyes that they hope will have less of a negative effect on the environment.
With author Kassia St Clair, entrepreneur Natsai Chieza and a historical letter sent to the inventor William Perkin.
Presenter: Gus Casely-Hayford
Executive Producer: Rosie Collyer
Producer - Tiffany Cassidy
Assistant Producer: Nadia Mehdi
Production Coordinator: Francesca Taylor
Sound Design: Rob Speight
A Novel production for BBC Radio 4
8/22/2022 • 14 minutes
Wax Print
The story of wax print fabric begins not in Africa where the fabric is adored today, but on the island of Java in Indonesia. That’s because, in the 18th century, a Dutch entrepreneur Pieter Fentener van Vlissingen received a curious piece of cloth from his uncle who lived on Java. It had been dyed by a Javanese artisan using a nibbed bamboo stick to create imperfect lines and dots that are set to the fabric with beeswax. Pieter sets about mechanising the technique and finds buyers in West and Central Africa.
In the third episode of Torn, Gus Casely-Hayford sets out to find out if wax print fabric can really be considered African if the original design comes from Asia and the manufacturing process is the result of European industrialisation. He asks those who wear wax print in West and Central Africa what it means to them that their most recognisable fabric is a product of colonialism.
From the Togolese businesswomen who set up workshops and imported printing machines to supply the region with wax print in the 1950s, to their foremothers who bartered with European fabric merchants in the 19th century, and the tailors who sew clothes for millions of people in West and Central Africa today, wax print is African. But the fact that none of the major wax print producers are fully African-owned has led some designers on the continent to shun its use in favour of indigenous fabrics.
With filmmaker Aiwan Obinyan, interior designer Mablé Agbodan and historical records from the Dutch wax print company Vlisco.
Presenter: Gus Casely-Hayford
Executive Producer: Rosie Collyer
Assistant Producer: Nadia Mehdi
Researcher: Zeyana Yussuf
Production Coordinator: Francesca Taylor
Sound Design: Rob Speight
A Novel production for BBC Radio 4
8/22/2022 • 14 minutes, 29 seconds
Indian chintz dress
It's 1786 in Alexandria, Virginia. An argument breaks out at the market between a black woman enslaved on George Washington’s plantation and a white woman who believes she has stolen her dress made of fine Indian chintz fabric. What the encounter reveals is a complex pattern of hierarchy within fashion and stylistic expression in which black Americans have struggled to gain recognition for centuries.
In the second episode of Torn, Gus-Casely-Hayford explores letters and extracts from the diaries of George Washington to understand the interwoven histories of both slavery and textiles in America.
By the late 18th century, chintz patterns copied from a centuries old Indian tradition were firmly established as a signifier of high rank within white society. Guy goes in search of black Americans designers who have dared to express themselves in the predominantly white world of fashion. From the enslaved seamstress Elizabeth Keckly who bought her freedom with proceeds from her dress shop situated in the shadows of the White House, to Dapper Dan’s journey from a hustler in Harlem to a designer of some of the biggest stars in hip hop.
With art historian Jennifer Van Horn, curator Elizabeth Way and letters from Charles McIver to George Washington.
Presenter: Gus Casely-Hayford
Executive Producer: Rosie Collyer
Assistant Producer: Nadia Mehdi
Researcher: Zeyana Yussuf
Production Coordinator: Francesca Taylor
Sound Design: Rob Speight
A Novel production for BBC Radio 4
8/22/2022 • 15 minutes, 24 seconds
Calico cotton
Gus Casely-Hayford tells the story of how calico cotton first grown in India gave rise to the global trade of a fabric that is both contentious and revolutionary.
It’s 1719 and the vitriolic words of weaver-turned-activist Claudius Rey penned in his book condemning the “evil” import of cheap calico cotton from British-ruled India help pour fuel on the fire of civil unrest.
The British parliament responds by introducing various amendments to the Calico Act aimed at protecting owners and workers in Britain’s textile industry. This has the knock on effect of crippling India’s weavers by preventing them from exporting processed cotton. While Britain’s workshops flourished from weaving calico cotton from India, the immoral game changer was an influx of raw cotton from plantations in the British colonies in the Caribbean and the southern states of America worked by enslaved people.
The globalisation of fashion has its roots in colonisation and the industrial revolution it spurred. Think of the simple calico tote bag that many of us sling over our shoulders. It has become almost universal as an alternative to plastic bags. But like 20 percent of all fashion items made of cotton, millions of tote bags are made every year in garment factories in China’s Xinjiang province where allegations of slave labour abound.
With V&A Museum benefactor and Indian textile collector Karun Thakar, fashion journalist Grace Cook, and the historical writings of British weaver-turned-activist Claudius Rey and the Portuguese explorer Vasco da Gama.
Presenter: Gus Casely-Hayford
Executive Producer: Rosie Collyer
Assistant Producer: Nadia Mehdi
Researcher: Zeyana Yussuf
Production Coordinator: Francesca Taylor
Sound Design: Rob Speight
A Novel production for BBC Radio 4
8/22/2022 • 14 minutes, 56 seconds
Introducing Torn
Gus Casely-Hayford unpicks the hidden histories behind what we wear by exploring 10 key moments in fashion spanning the globe and five centuries.
From the start of the global trade in cotton, to the accidental invention of artificial dyes to Nike Air Jordans, Casely-Hayford reveals the historical weight we carry through our clothes and the statements we make just by getting dressed in the morning.
A Novel production for BBC Radio 4.