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This is Product Management

English, Marketing, 1 season, 101 episodes, 2 days, 1 hour, 39 minutes
About
“This is Product Management” interviews brilliant minds across the numerous disciplines that fuel the modern product manager. Episodes span from arts to science, tactics to strategies, confessions to professions. Take a deep dive into user experience, statistics, innovation, differentiation, design, development, metrics, and more with the latest podcast for product managers. Learn more and subscribe at thisisproductmanagement.com.
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317 - Investigative Reporting is Product Management

Ari Zelmanow is Head of UX Research for Twilio's Communications business. A retired police detective turned market detective, Ari now investigates human behavior as it relates to shopping, buying, and using products to deliver valuable outcomes for businesses. In this episode, Ari and Roddy dive into how adopting a newsroom room approach enables research teams to build knowledge and drive impact throughout the entire organization. Ari shares his unique framework for growing researchers into trusted consultants for business leadership, and much more. Here, we outline three takeaways and encourage you to download the full transcript below for more. One of the most valuable tools researchers have at their disposal is feedback - from the customers you have to the ones you want to have. Sign up for a free trial with the DISQO CX platform to get started. 
10/2/202335 minutes, 41 seconds
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316 - Experience Design is Product Management

The latest episode of "This is Product Management" features Tricia Houston, Founder and COO of The ExperienceBuilt Group. In this episode, Tricia dives deep into the concept of experience and why she believes it's not just the responsibility of a specific department but something that every member of your organization should embrace. She highlights the importance of having everyone rowing in the same direction, which can be challenging but ultimately rewarding. Listen now for the big takeaways and more on how experience is at the center of The ExperienceBuilt Group. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report. 
7/17/202322 minutes, 52 seconds
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315 - Marketing to Black Audiences is Product Management

The latest episode of "This is Product Management" features Pepper Miller, President of the Hunter-Miller Group, who highlights how impactful it is for executives to understand and maximize their audiences' differences. Learn how she convinced companies to spend time and money researching black audiences. TIPM, brought to you by DISQO, features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report. 
6/5/202331 minutes, 6 seconds
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314 - Embracing Accessibility is Product Management

In the latest episode of "This is Product Management" Jonas Klink, Vice President of Product and UX Design at Thrive Market, discusses his passion for accessibility and the three-step framework to implement it at the core of every product. Learn also about the craft of product management and how to ensure mission and vision are always front and center. TIPM, brought to you by DISQO, features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report. 
5/8/202332 minutes, 56 seconds
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313 - Integrating Customer Feedback is Product Management

This latest episode of "This is Product Management" features Dan Erickson, CEO and founder of Viable. He shares his perspective on the importance of customer feedback and explains how Viable uses generative AI to manage this process. Learn about the shift AI is bringing into feedback collection and its analysis.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
4/3/202328 minutes, 40 seconds
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312 - Not Trusting the Process is Product Management

The latest episode of "This is Product Management" features Anna Marie Clifton, who explains how often process is seen as a hindrance, whereas it should instead be considered as an accelerant to getting things done, as "it gets everyone on the same page about how things get done." Learn how product managers can use process development to build smoother and more efficient workflows.   TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
2/27/202326 minutes, 47 seconds
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311 - Go-to-Market Collaboration is Product Management

In the latest episode of This is Product Management Derek Osgood, CEO and Founder of Ignition shares his perspective on how go-to-market processes are essential for the collaboration between both product and marketing teams and explains how to create more efficient roadmaps that allow better handoffs between departments. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
2/6/202328 minutes, 36 seconds
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310 - Building Meaningful Products is Product Management

In 2023's first episode of This is Product Management Emmanuel Probst, Global Lead for Brand Thought-Leadership, Senior Vice President of Brand Health Tracking at Ipsos, and author of the new book "Assemblage," explains why it is important to make a positive impact on people and why listening to the mission behind what customers want to achieve is fundamental in building meaningful products.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
1/9/202331 minutes, 51 seconds
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309 - Human Relationships are Product Management

In the latest episode of This is Product Management Jamin Brazil, Managing Director of HubUX at Voxpopme, talks about why building solid human relationships and becoming indispensable in solving a problem for your customer can determine the success of a product, and why adding value to them is crucial.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
11/21/202234 minutes, 36 seconds
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308 - Defining A-Ha Moments is Product Management

In today's episode of This is Product Management Ken Babcock, Co-Founder & CEO at Tango, explains why it is so important for product managers to collect users' feedback and measure how quickly they can get people those a-ha moments.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
10/31/202226 minutes, 39 seconds
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307 - Powerful Storytelling is Product Management

Our latest episode of This is Product Management features Carmine Gallo, Communication Coach at Gallo Communications Group and author of his newest book "The Bezos Blueprint". He explains why storytelling and listening to customers are the main qualities that every great product manager needs. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
10/10/202230 minutes, 42 seconds
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306 - Human Behavior is Product Management

In our latest episode of This is Product Management, Will Leach, CEO of Mindstate Group, explains why understanding customers' motivations through behavioral science can actually help brands grow. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
9/26/202231 minutes, 2 seconds
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305 - Passion and Problems are Product Management

In our latest episode of This is Product Management Tony Poon, Chief Product Officer at R-Zero shares his perspective on the delicate relationship between passion and problems while building a product.  TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
8/29/202228 minutes, 31 seconds
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304 - A Sense of Purpose is Product Management

Yasmin Kothari, Product Lead in the Align Area at Asana is passionate about purpose — finding it at work and helping others do the same at and with Asana. Listen to learn how she does it and helps others. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
8/1/202224 minutes, 33 seconds
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303- A Product-Led Growth Strategy is Product Management

In this episode of This is Product Management, Tiama Hanson-Drury, Chief Product Officer at Minna Technologies shares how a product-led growth strategy can work for enterprise companies, small to mid-size businesses, D2C, and B2B.  She also provides how a product-led growth strategy should start with a deep understanding of a pain point you are solving for a consumer. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
7/18/202231 minutes, 16 seconds
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302 - Fighting Fraud is Product Management

Vignesh Krishnan, CEO of Research Defender, shares the steps you can take to minimize fraud in your research, his take on the role of product management, and how he has navigated his own successful PM career.  TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
6/27/202227 minutes, 51 seconds
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301 - Relationship Management is Product Management

Looking for methods to identify and manage power users in your product? In this episode, Christian Kletzl, CEO and co-founder of UserGems how to do this. Plus, he shares why he built the product for humans and not companies.  TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
6/13/202224 minutes, 18 seconds
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300 - Cultivating Relationships is Product Management

Our 300th episode features Ronke Majekodunmi a senior product manager at PayPal. She gives her thoughts and guidance for meaningful product leadership and how to build successful mentor relationships. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
5/30/202227 minutes, 17 seconds
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299 - Customer Feedback is Product Management

In this episode, Shay Howe, senior vice president of platform strategy at ActiveCampaign shares how he gets customer and non-customer feedback. Plus find out who, he believes, should manage it in an organization. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
5/16/202227 minutes, 7 seconds
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298 - Data-Driven Strategy is Product Management

Our latest guest, Satnam Singh is the Chief Product Officer of tax and trade at Thomson Reuters. He is a strong believer in “data-driven strategy” for building products, and keeping the end in mind is a thread that runs through most of his success. Get some advice from him, including the actual processes he uses to ensure successful products and happy customers in this episode. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
5/2/202225 minutes, 59 seconds
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297 -Validating Opportunities is Product Management

Luke Anderson, Co-founder of Cann, shares how he applied CPG lessons to develop a pretty unique cannabis product, the challenges of a heavily regulated industry, and more in our special episode. Plus, he is offering listeners 25% off a purchase of 30 or more with code TIPM25! (California residents only ordering DTC) TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
4/20/202231 minutes, 16 seconds
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296 - Customer-Led Growth is Product Management

Trish Wethman, Chief Customer Officer for Best Egg, shares how she built a scalable customer-centric culture and get a peek into her research toolbox. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
4/18/202230 minutes, 17 seconds
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295 - Building a Product Marketing Team is Product Management

Randi Lee is the head of product marketing at Fundbox shares how to build a mighty product marketing team and how to pursue a product marketing career and more! TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
4/4/202224 minutes, 49 seconds
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294 - No-Code is Product Management

Jonathan Anderson, Co-founder & CEO of Candu shares how no-code is changing B2B and his take on experimentation, iteration, personalization, and more! BONUS! Jonathan created a special offer for our listeners, get your free trial of Candu at https://www.candu.ai/tipm. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
3/21/202221 minutes, 32 seconds
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293 - Social Impact is Product Management

In this episode, Hema Budaraju, Senior Director of Product for Health and Search Social Impact at Google, shares how her team adjusted to tackle COVID-19, as well her advice for getting into the social impact space; and creating a sense of shared purpose. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
2/28/202226 minutes, 39 seconds
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292 - Go-to-Market is Product Management

In this episode, guest Karthik Suresh, CTO, and co-founder of Ignition shares his take on PMs, PMMs, and go-to-market strategies. In addition, find out why he believes user research is probably one of the most important parts of product management or product development in general. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 
2/14/202225 minutes, 35 seconds
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291 - Innovative Leadership is Product Management

Laura Flessner, Founder, and CEO of Mindtap shares how she helps clients break out of their comfort zones and find their power for innovative leadership. Listen to her insights on how this all works — plus get access to a free mini-training for TIPM listeners. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access to a free trial today. 
1/31/202233 minutes, 26 seconds
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290 - Behavioral Science is Product Management

Kristen Berman CEO and co-founder of Irrational Labs shares her take on how behavioral science can fundamentally change product management, as well as how to conduct behavioral diagnoses — and what Seinfeld has to do with any of it. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm
1/17/202233 minutes, 29 seconds
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289 - Empathy is Product Management

Hubert Palan founder and CEO of Producboard shares his views on infusing empathy into product management — including how and where research comes into the picture. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm
1/3/202225 minutes, 15 seconds
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288 - Cross-Cultural Leadership is Product Management

Dilip Ramachandran is the founder/CEO and chief product therapist of Nimi shares his advice for cross-cultural success, as well his thoughts on how to transition from a mercenary to a missionary in your career and his explanation of the title of his new book, Gangster Vision, on this episode of This Is Product Management. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm
12/20/202129 minutes, 51 seconds
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287 Product-Led Growth is Product Management

In this episode, Todd Olson and Tatyana Mamut of Pendo will share insights into building product-led organizations and their work at Pendo, as well as their thoughts on experimentation and the Total Addressable Market. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm
12/6/202128 minutes, 25 seconds
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286 Converting Users into Champions is Product Management

This episode features Chase Disher, Director of Product at Public.com. Learn more about Chase’s work at Public.com — including how he goes about converting users to champions — on this episode of This Is Product Management. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm  
11/22/202126 minutes, 55 seconds
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285 Working with Insights Teams is Product Management

This episode features Liz Casals, VP of Consumer Insights at Lincoln Financial Group. Learn more about Liz’s journey to infuse research and insights into an old-line, regulated company, as well as her views on agile research and what it takes to succeed in the research field. TIPM is produced by Feedback Loop, the online research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm
11/8/202139 minutes, 7 seconds
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284 Consumer Feedback is Product Management

This episode of TIPM features Dave Carruthers, CEO and founder of Voxpopme, a video survey, and feedback company. Learn more about Dave’s insights on fomenting customer obsession throughout an organization, combining the trend of video with that of customer-centricity. Want to download a transcript of this episode? Please visit: https://tipm.feedbackloop.com/ Interested in becoming a Product Manager at Feedback Loop? Please visit: https://boards.greenhouse.io/feedbackloop/jobs/5602934002      
10/25/202135 minutes, 3 seconds
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283 Diversity of Thought is Product Management

Letica Fox-Thomas is Vice President of Product Management for Fidelity Investments. Learn more about Tica’s insights into the diversity of thought and ideas and why she thinks product managers should be “intimately” involved in research. Want to download a transcript of this episode? Please visit: feedbackloop.com/tipm
10/11/202131 minutes, 2 seconds
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282 Getting Acquired is Product Management

Lawrence Huang is VP of Product Management at Cisco Meraki. Learn more about Lawrence’s insights on managing through acquisitions and maintaining values, as well as his takes on promoting diversity and ingraining user feedback into the product management process, on this episode of This Is Product Management. Please visit feedbackloop.com/tipm to download a transcript of this episode! 
9/27/202122 minutes, 11 seconds
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281 Qualitative Research is Product Management

Nikki Lavoie is the founder of MindSpark Research International in Paris, as well as the VP of ESOMAR Council and a member of the board of the Association of Qualitative Research. Learn more about Nikki’s worldly thoughts on research, as well as her 3 things you need to ask yourself before you start a project. TIPM is sponsored by Feedback Loop. The Feedback Loop platform automates over 30 research processes, delivering you fast, quality consumer feedback in 72 hours or less. If interested, please visit: feedbackloop.com/freemonth 
9/13/202128 minutes, 38 seconds
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280 Social Impact is Product Management

Alex Fox is a Product Manager at Warby Parker and several other companies. Learn more about how to ensure social impact is at the core of your business, as well as how Alex built her career on that very foundation, on this episode of This Is Product Management. Also, do you need help with your user research? The Feedback Loop platform automates over 30 research processes, delivering you fast, quality consumer feedback in 72 hours or less. For a limited time we’re offering unlimited testing* in the first month - If interested, please visit: feedbackloop.com/freemonth 
8/30/202127 minutes, 52 seconds
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279 Growing a Product Org is Product Management

Formerly the CPO for Coinbase, Jeremy Henrickson is currently the VP of product and engineering at Rippling. Learn more about the secrets to his success — from systemizing everything from interactions to energy, to hiring smart from the get-go, to iterating, to staying close to your customers — on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
6/28/202128 minutes, 59 seconds
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278 Product Maturation is Product Management

Currently the EVP of Product at Zendesk, Shawna Wolverton was previously SVP of Product Management at Salesforce. On this episode of This Is Product Management, Shawna shares a veritable primer on how to succeed in product management — including her secrets for challenging assumptions about your customers and peddling “soft influence”. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
6/14/202136 minutes, 16 seconds
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277 Education Bootcamps is Product Management

Dan Blue is Vice President of Product Marketing and Strategy at 2U Bootcamps. Learn more about how 2U is transforming the education sector with the growth of bootcamps, as well as Dan’s product management journey and how he sees the future of education, on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
5/31/202127 minutes, 59 seconds
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276 Relationships and Growth is Product Management

David Nour is CEO of The Nour Group and the author of 11 books. Learn more about the secrets to successful business relationships, how to start them, how to nurture them, how to manage them, and how to use them to get where you’re going and drive intelligent growth — on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
5/17/202134 minutes, 23 seconds
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275 Commercialization is Product Management

Ray Cao came up through Google and is now Managing Director, Global Head of Product Strategy & Operations at TikTok. He has wide-ranging responsibilities that culminate in ensuring TikTok’s customers — users, creators, and advertisers — experience joy when they interact with the platform, especially during the pandemic. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
5/3/202134 minutes, 14 seconds
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274 Reimagining Product Design is Product Management

Now a Senior Consultant at Park, Tim McKeown was Senior Global Director of Innovation & Design for Wilson Sporting Goods Co. Learn more about how Tim drove and managed innovation in a legacy-product environment, as well as the roles played in the effort by social media and sustainability, on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
4/19/202139 minutes, 56 seconds
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273 Problem Management is Product Management

Adam Bader is the Senior Product Manager for Discovery+. Learn more about Adam’s take on setting up early feedback loops of validation, Quibi, the future of streaming, and why he’s thinking about space travel, on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
4/5/202140 minutes, 47 seconds
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272 Innovating Healthcare is Product Management

Ambreen Molitor is responsible for overseeing Planned Parenthood's innovation lab, which is called the Digital Products CoLab. Learn more about how Ambreen’s bot achieved an 80% accuracy rate, and hear her thoughts on developing user insights and metrics, as well as the future of healthcare education, on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
3/22/202131 minutes, 52 seconds
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271 Remote Work is Product Management

Luke Thomas is the founder of Friday, a remote work orchestration platform. Learn more about Luke’s thoughts about the importance of handbooks, creativity through constraints, and what works better in person — as well as his predictions for a post-COVID workplace — on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
3/8/202140 minutes, 9 seconds
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270 Internal Collaboration is Product Management

Ben Wilson is the Chief Technology Officer – Energy for Google. Learn more about Ben’s take on defining the c-suite in product terms, and how to balance internal and external stakeholders. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
2/22/202139 minutes, 56 seconds
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269 Managing Tension is Product Management

Marc Abraham is head of product engagement at ASOS.com, a global fashion e-commerce company headquartered in London. Learn more about Marc’s thoughts about tension and uncertainty — as well as how to make them work for you instead of against you — on this episode of This Is Product Management. Want to read the terms discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
2/8/202131 minutes, 16 seconds
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268 Democratization is Product Management

Phill Dodd is Director of Product for Jam3, a Canadian design and experience agency, in Los Angeles. Learn more about Phill’s preferences in Venn diagrams, UX design, and hotels, as well as how technology has enabled democratization. Want to read the terms discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 
1/25/202135 minutes, 38 seconds
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267 Language and Authenticity is Product Management

Shawn Coots, Director of Product Management and Experience Strategy at Humana in Louisville, Kentucky, talks about his path from comic-book illustrator to product manager.
1/11/202128 minutes, 6 seconds
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266 Generosity is Product Management

Cor Hoekstra is CEO at Amicus in Charlotte, North Carolina. Amicus is the fintech company behind the philanthropic platform for donor-advised funds, with the mission to create a more generous world.
12/14/202034 minutes, 45 seconds
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265 Large and Small is Product Management

Patrick Wesonga, head of product for Lighter Inc., discusses the ins and outs of working in regulated industries, as well as the differences between product management in a large company and product management in a small company. Get the latest updates from the show at www.thisisproductmanagement.com.
11/30/202020 minutes, 46 seconds
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264 Ethics is Product Management

Carey Jenkins, CEO of Substantial, a digital innovation and build studio in Seattle, talks about embedding ethics and integrity into product development, as well as connecting innovation and ethics, and how product managers can have a real impact in creating a transparent, ethical ecosystem. Get the latest updates from the show at www.thisisproductmanagement.com.
11/16/202028 minutes, 2 seconds
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263 Transformation is Product Management

Katie Kemmerer, a product manager at GE Healthcare, talks about how GE Healthcare has been transforming into a product management organization. Get the latest updates from the show at www.thisisproductmanagement.com.
11/2/202023 minutes, 56 seconds
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262 Learning Lessons is Product Management

Ryan Graciano, co-founder and CTO at Credit Karma, talks about navigating financial crises, testing assumptions, and building trust and credibility into a product. Get the latest updates from the show at www.thisisproductmanagement.com.
10/19/202027 minutes, 55 seconds
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261 Feedback and Flexibility is Product Management

Rob Holland, CEO of Feedback Loop, talks about the role of feedback as a fundamental building block of products and businesses, and as a core element of all learning and growth. Rob has built and led product teams at large organizations like Nielsen, and has been at the helm of high-growth startups, taking them through to successful exits. Get the latest updates from the show at www.thisisproductmanagement.com.
10/5/202026 minutes, 43 seconds
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260 Mindsets and Metrics is Product Management

Blair Ethington, VP of Product Management at Sam’s Club, talks about the challenges and opportunities that come with introducing the product management mindset to enterprise companies. Get the latest updates from the show at www.thisisproductmanagement.com.
9/21/202034 minutes, 21 seconds
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259 Value Exchange is Product Management

Dipesh Sanghrajka, Innovation Intrapreneur at Experian, talks about what it takes to drive change from within an organization while understanding both the customer and the competition. Get the latest updates from the show at www.thisisproductmanagement.com.
9/7/202031 minutes, 22 seconds
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258 Turning Wants Into Needs is Product Management

Clint Sand, VP of Product at NortonLifeLock, shares the complexities and considerations involved in building cybersecurity products, and how to get consumers to invest in products they need, but don’t necessarily want. Get the latest updates from the show at www.thisisproductmanagement.com.
8/24/202037 minutes, 38 seconds
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257 Modern Research is Product Management

Karen Kranack and Scott McDonald, co-founders of Modern Accelerator, discuss how product teams can use agile research to drive product evolution and stay closer to their customers, plus how researchers can embrace this new approach. Get the latest updates from the show at www.thisisproductmanagement.com.
8/11/202032 minutes, 18 seconds
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256 Unconventional Wisdom is Product Management

William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help organizations understand what drives consumer behavior and motives them to buy. Get the latest updates from the show at www.thisisproductmanagement.com.
8/3/202044 minutes, 9 seconds
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255 Conversation Design is Product Management

Daniel Stillman, conversation design facilitator and author of Good Talk, discusses what conversations are made of, and how organizations can design productive and collaborative conversations that help leaders, teams, and people work better together. Get the latest updates from the show at www.thisisproductmanagement.com.
7/27/202038 minutes, 26 seconds
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254 Letting Users Lead is Product Management

Ashley Wali, VP of Product at Discuss.io, discusses the challenges and opportunities that come with being a product leader at an early-stage startup, plus how product managers can help other teams put the user at the center of their work. Get the latest updates from the show at www.thisisproductmanagement.com.
7/20/202025 minutes, 31 seconds
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253 Building Fintech Products is Product Management

Anish Acharya, general partner at Andreessen Horowitz, shares how his product background has helped guide his investment choices and shaped his belief that fintech products must put customer empathy at the center of development. Get the latest updates from the show at www.thisisproductmanagement.com. 
7/13/202019 minutes, 36 seconds
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252 Career Growth is Product Management

Carlos González de Villaumbrosia, founder of Product School, shares how product management has evolved, best practices for interviewing, and how to grow into a leadership role. Get the latest updates from the show at www.thisisproductmanagement.com.
6/29/202017 minutes, 42 seconds
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251 Accelerating Change is Product Management

Rajesh Midha, Chief Strategy & Operating Officer at Bottle Rocket, discusses how organizations should embrace a growth mindset to build the right products and future-proof their businesses. Get the latest updates from the show at www.thisisproductmanagement.com.
6/15/202022 minutes, 25 seconds
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250 Mike Behind the Mic is Product Management

After interviewing 249 thought leaders and executives, Mike Fishbein finally sits down to be interviewed himself. Anuraag Verma, the new host of This is Product Management, asks Mike how he’s applied the lessons he’s learned from past guests to his work and career. Get the latest updates from the show at www.thisisproductmanagement.com.
6/8/202020 minutes, 17 seconds
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249 Speeding Up New Product Development is Product Management

Julia Barham, Innovation Product Manager at Nationwide, discusses the unique considerations at play when building digital experimentation cultures and fast product development strategies in the banking and finance industries. Get the latest updates from the show at www.thisisproductmanagement.com.
6/1/202023 minutes, 32 seconds
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248 Scaling Operations is Product Management

Jackson Broadbent, Director of Product at DealCloud, shares how to successfully transition from an individual contributor to a product leader, and how to guide teams and products through high growth periods. Get the latest updates from the show at www.thisisproductmanagement.com.
5/26/202030 minutes, 59 seconds
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247 Experimentation at Scale is Product Management

Rapha Cohen, Chief Product Officer at Waze, shares what it takes to be successful as a Chief Product Officer and his approach to experimentation at scale. Get the latest updates from the show at www.thisisproductmanagement.com.
5/18/202018 minutes, 28 seconds
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246 Participant Engagement is Product Management

Zoe Dowling, Senior Vice President of Research at FocusVision, shares how to get actionable insights from research participants and her approach to turning data into impactful stories. Get the latest updates from the show at www.thisisproductmanagement.com.
5/11/202022 minutes, 55 seconds
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245 Pivotal Growth Points is Product Management

Mike McDerment, co-founder and CEO of FreshBooks, shares his insights on product roadmapping, raising corporate venture capital, and long-term strategic planning. Get the latest updates from the show at www.thisisproductmanagement.com.
5/4/202023 minutes, 35 seconds
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244 Operating in Day One is Product Management

Alex Kantrowitz, senior technology reporter at BuzzFeed and author of Always Day One, shares how companies can innovate and invent like a startup and compete with successful tech giants like Amazon, Facebook, Google, Apple, and Microsoft. Get the latest updates from the show at www.thisisproductmanagement.com.
4/27/202029 minutes, 51 seconds
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243 System 1 Research is Product Management

Anders Bengtsson, CEO of Protobrand, shares how to use system 1 research techniques to uncover what drives consumer behavior. Get the latest updates from the show at www.thisisproductmanagement.com.
4/20/202023 minutes, 44 seconds
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242 Modern Consumer Insights is Product Management

Tiffany Ng, Head of Consumer Insights at Experian, discusses how to assemble a consumer insights team that can support a variety of research methodologies, and the ways organizations can relentlessly focus on the consumer. Get the latest updates from the show at www.thisisproductmanagement.com.
4/13/202027 minutes, 2 seconds
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241 Building Without Ego is Product Management

Elizabeth Zalman, co-founder and CEO of strongDM, shares key leadership, fundraising, and go-to-market strategies for entrepreneurs, including how to navigate the challenge of starting over in the search for product-market fit. Get the latest updates from the show at www.thisisproductmanagement.com.
4/6/202021 minutes, 38 seconds
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240 Humble Branding is Product Management

Chris Konya, Managing Director of Sylvain Labs, discusses the keys to creating purpose-led brands that will prioritize customer values and grab consumer attention. Get the latest updates from the show at www.thisisproductmanagement.com.
3/30/202026 minutes, 25 seconds
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239 Innovation in Mobile Banking is Product Management

Alex Sion, co-head of Citi Ventures’ D10X, shares his insights on innovating at large companies, and how leaders can manage through growth cycles in industries that are being heavily disrupted by technology and changing consumer preferences. Get the latest updates from the show at www.thisisproductmanagement.com.
3/23/202034 minutes, 36 seconds
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238 Vulnerability is Product Management

Lina Bedi, Naimeesha Murthy, and Monica Rozenfeld, co-founders of Her Product Lab, discuss how their shared passion for empowering women in tech propelled them to build a community for the women in product development who build, design, and create. Get the latest updates from the show at www.thisisproductmanagement.com.
3/16/202023 minutes, 2 seconds
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237 Distributed Decision Making is Product Management

Paige Costello, product manager at Asana, shares how product teams can optimize their processes to achieve team productivity and innovate at scale. Get the latest updates from the show at www.thisisproductmanagement.com.
3/9/202026 minutes, 44 seconds
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236 Organizational Design Sprints is Product Management

Kandis O’Brien and Diana Liu, co-founders of The Six, share the design approaches, processes, and methods they use to help businesses solve their most complex problems. Get the latest updates from the show at www.thisisproductmanagement.com.
3/2/202035 minutes, 53 seconds
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235 Launching New Ventures is Product Management

Raj Amin, entrepreneur and founder of Teem Ventures, discusses what it takes to build and budget for new ventures, the different ways to launch products, and how to design MVPs that generate early customer wins. Get the latest updates from the show at www.thisisproductmanagement.com.
2/24/202030 minutes, 47 seconds
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234 Live Music Experimentation is Product Management

Jon Barber, Guitarist for The Disco Biscuits, shares how he uses experimentation and iteration to write music and how he applied similar strategies as a Chief Technology Officer. Get the latest updates from the show at www.thisisproductmanagement.com.
2/18/202033 minutes, 12 seconds
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233 Democratizing Research is Product Management

Nis Frome, Co-Founder and VP of Product at Alpha, Roddy Knowles, VP of Research and Customer Success at Alpha, and Alexa Szal, Product Manager at Alpha, discuss how Alpha built an organizational strategy around data democratization, and how product teams and insights professionals can co-create the future state of research. Get the latest updates from the show at www.thisisproductmanagement.com.
2/10/202037 minutes, 20 seconds
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232 Developing an Experimentation Organization is Product Management

Stefan Thomke, professor of business administration at Harvard Business School and author of Experimentation Matters: Unlocking the Potential of New Technologies for Innovation, discusses how experimentation can influence an organization’s ability to innovate. Get the latest updates from the show at www.thisisproductmanagement.com.
2/3/202038 minutes, 33 seconds
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231 Connecting with the Next Generation of Consumers is Product Management

Michelle Dornfeld, Head of Business Development at Toggle Insurance, shares how a traditional insurance brand identified a need in the marketplace and created a new product tailored for today’s modern consumers. Get the latest updates from the show at www.thisisproductmanagement.com.
1/27/202026 minutes, 15 seconds
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230 Scaling New Ventures is Product Management

Prabhdeep Singh, Global Head of WeWork Labs, shares his insights on how to uncover product ideas, and how leaders can build and guide new ventures at fast-growing companies. Get the latest updates from the show at www.thisisproductmanagement.com.
1/21/202029 minutes, 23 seconds
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229 Leaping into Digital Business Building is Product Management

Ari Libarikian, Senior Partner at McKinsey & Company and global lead of Leap by McKinsey, discusses the importance of new business building and the steps to take to build scalable businesses from scratch. Get the latest updates from the show at www.thisisproductmanagement.com.
1/13/202025 minutes, 34 seconds
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228 Becoming a Product Leader is Product Management

Darlene Miranda, Vertical Head of Product at Sterling, shares how leadership teams can use product management best practices to guide decision-making and inspire their teams. Get the latest updates from the show at www.thisisproductmanagement.com.
1/6/202029 minutes, 25 seconds
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227 Ethnography is Product Management

Lydia Timlin-Broussard, Senior Strategic Designer at BCG Digital Ventures, shares how ethnographic research can be used in the product development process to empathize with consumers, gain insight into their behaviors, and build better products. Get the latest updates from the show at www.thisisproductmanagement.com.
12/16/201944 minutes, 54 seconds
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226 Successful Storytelling is Product Management

Susan Lindner, founder and CEO of Emerging Media, discusses the impact storytelling can have on business growth, product development, and market opportunities. Get the latest updates from the show at www.thisisproductmanagement.com.
12/9/201928 minutes, 37 seconds
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225 Brand Strategy Research is Product Management

Ross Mitchell, co-founder and managing partner of WHOA, discusses how to put customers at the center of brand, product, and service research and design. Get the latest updates from the show at www.thisisproductmanagement.com.
12/2/201929 minutes, 13 seconds
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224 Stories of Innovation is Product Management

As technology reshapes entire industries and consumer expectations evolve, companies must adapt to modern trends and find new ways to build and sustain innovative businesses. What are some common and effective innovation strategies that organizations should consider? Get the latest updates from the show at www.thisisproductmanagement.com.
11/25/201925 minutes, 4 seconds
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223 Leadership Lessons is Product Management

Many authors, educators, founders, and executives have come on This is Product Management to reflect on their leadership successes and failures. From their perspectives, what makes for an impactful leader and what fundamental skills should aspiring leaders practice to take their careers to the next level? Get the latest updates from the show at www.thisisproductmanagement.com.
11/18/201920 minutes, 20 seconds
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222 Market Research Montage is Product Management

Over the years, This is Product Management guests have shared the methodologies and tools they use to gain customer insights and conduct research throughout the product development process. This episode covers the best market research lessons from leaders at Gen2 Advisors, GreenBook, AARP, Cambia, and Humana. Get the latest updates from the show at www.thisisproductmanagement.com.
11/11/201925 minutes, 25 seconds
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221 Embedding Experimentation is Product Management

Anuraag Verma, Global Head of Strategic Transformation at Alpha, shares how large organizations can use experimentation principles to de-risk decisions, test critical assumptions, and get innovation to stick -- and scale. Get the latest updates from the show at www.thisisproductmanagement.com.
11/4/201938 minutes, 2 seconds
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220 Productizing Consulting is Product Management

Adam Judelson, VP of Product at Deloitte Consulting, and Chris Kluesener, Director of Strategic Partnerships at Alpha, discuss how to build a product startup within a global management consulting firm, and how that fits into the context of the massive transformation taking place in professional services today. Get the latest updates from the show at www.thisisproductmanagement.com.
10/21/201945 minutes, 1 second
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219 Personalizing Nutrition is Product Management

Sherry Zhang, founder and CEO of GenoPalate, joined us live from Fall Experiment in Milwaukee to discuss the future of health tech and healthy eating, including how product management and genetic data come together to bring personalized nutrition and better health outcomes to consumers. Get the latest updates from the show at www.thisisproductmanagement.com.
10/14/201925 minutes, 10 seconds
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218 Recruiting Top Talent is Product Management

Taso Du Val, CEO of Toptal, discusses how remote work improves employee retention, leads to more productive teams, and allows companies to draw from a larger talent pool. Get the latest updates from the show at www.thisisproductmanagement.com.
10/7/201919 minutes, 59 seconds
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217 Making Data-Informed Decisions is Product Management

Jenny Wolochow, Senior Product Manager at Coursera, and Todd Olson, CEO and co-founder of Pendo, discuss how to use data to your advantage when roadmapping and building products. Get the latest updates from the show at www.thisisproductmanagement.com.
9/30/201923 minutes, 36 seconds