About
Grow your business with marketing and advertising tips from senior entertainment execs.
Wicked Marketing
English, Finance, 3 seasons, 61 episodes, 20 hours, 58 minutes
Wicked Marketing
English, Finance, 3 seasons, 61 episodes, 20 hours, 58 minutes
Accessibility, Disability and Branding
One in four adults in the US have some form of disability. Therefore, it is essential to consider accessibility when developing your brand, marketing and communications as well as the tools you utilize to distribute your advertising. Join our marketing exec hosts Carlos Sapene and Dana C. Arnett to discuss how to make your brand accessible.
11/3/2020 • 20 minutes, 36 seconds
The Social Dilemma and You
The Social Dilemma is one of Netflix's most popular documentaries right now. It deals with the attitudes inside of big tech companies towards our personal data and how it is used. It also talk about the shifts in how it was intended to be used to how now it is being leveraged to make us think, or act a certain way.
10/28/2020 • 25 minutes, 29 seconds
Why Marketing is Confused with Sales
Marketing is about perception, branding as part of marketing is about uniqueness and recall. Advertising is about sharing the perception in a way that connects and resonates where sales is all about converting people once that perception is established.
7/14/2020 • 22 minutes, 55 seconds
A Talk with Happi Tummi Founder - Nanette Meneses
As entrepreneur Nanette Meneses looked for a solution to baby colic, she researched and developed an herbal wrap that became a sensation in the baby industry, leading adults to try it as a solution to many other health issues. Now a successful cross-functional brand Happi Tummi continues to grow.
6/30/2020 • 22 minutes, 17 seconds
Use Your Voice to Grow Your Brand by Starting a Podcast with Special Guest Podcaster Tony Sweet
Use Your Voice to Grow Your Brand by Starting a Podcast with Special Guest Podcaster and UBNGO Owner Tony Sweet - www.ubngo.com
6/9/2020 • 19 minutes, 19 seconds
Staying Connected with Customers During Challenging Times
Staying connected with customers during challenging times - Digital platforms that keep your customer connected to your brand.
6/2/2020 • 19 minutes, 38 seconds
Working Together As A Community
Working Together As A Community - local businesses helping each other
5/26/2020 • 23 minutes, 3 seconds
Millennial & Gen Z Marketing
Millennial & Gen Z Marketing and Advertising
4/21/2020 • 19 minutes, 19 seconds
Marketing to the Hispanic Market and Beyond!
Marketing to the Hispanic Market and Beyond!
4/14/2020 • 23 minutes, 53 seconds
How Quarantine Changed the Way We Connect With Consumers
How Quarantine Changed the Way We Connect With Consumers
4/8/2020 • 19 minutes, 36 seconds
Leveraging Digital Marketing for Business Development.
Using digital to reach your target customer
3/24/2020 • 10 minutes, 17 seconds
A Brand Story
A Brand Story A case study in refreshing an industry leader.
3/17/2020 • 17 minutes, 38 seconds
Creating Content For Your Brand!
Creating Content For Your Brand!
3/10/2020 • 15 minutes, 48 seconds
Working With The Government
Working With The Government
3/3/2020 • 16 minutes, 50 seconds
Performing A Brand Audit
Performing A Brand Audit
2/25/2020 • 4 minutes, 3 seconds
Housekeeping: Reviewing How You Think Of Your Business
Housekeeping: Reviewing How You Think Of Your Business
2/18/2020 • 18 minutes, 35 seconds
Customer Lifetime Value: The Real Measure of Success
Shifting your goal and mindset to LTV. Life Time Value or LTV is an estimate of the average revenue that a customer generates throughout the length of time they're your customer.
2/11/2020 • 16 minutes, 32 seconds
TikTok: Riding The Wave of Discovery
TikTok: Riding The Wave of Discovery
2/4/2020 • 20 minutes, 23 seconds
Instagram - Chalene Johnson's Tips on Authenticity and Engagement
Instagram - Chalene Johnson's Tips on Authenticity and Engagement
1/28/2020 • 18 minutes, 21 seconds
View Your Business as the Consumer
What does your business look like to the consumer? You'll learn about marketing when you take a new view.
1/14/2020 • 17 minutes, 52 seconds
The Truth About Blog Writing
The Truth About Blog Writing
1/7/2020 • 20 minutes, 30 seconds
The History of SEO (Search Engine Optimization)
The History of SEO (Search Engine Optimization)
12/31/2019 • 22 minutes, 1 second
Social Media Planning
How To Plan for Your Social Media In 2020!
12/24/2019 • 26 minutes, 11 seconds
Round Table Issues
Round Table Issues
12/17/2019 • 21 minutes, 5 seconds
Make Your Podcasts Stand Out For The Holidays
Marketing and advertising using your podcast!
12/10/2019 • 20 minutes, 33 seconds
Challenges When Rebranding Your Business
Challenges When Rebranding Your Business
12/3/2019 • 19 minutes, 29 seconds
Artificial Intelligence and What It Means to You
Artificial Intelligence and What It Means to You
11/26/2019 • 17 minutes, 55 seconds
Analytics and Research - Why You Need Them
Analytics and Research - Why You Need Them
11/19/2019 • 21 minutes, 33 seconds
Overcoming Plateaus in Your Business
11/12/2019 • 18 minutes, 2 seconds
Research - Effective Marketing
Understanding your audience is key to spending money in the right places
10/29/2019 • 16 minutes, 34 seconds
Local Marketing
How to reach local communities with targeted campaigns.
10/22/2019 • 17 minutes, 47 seconds
How to Use Google Analytics
Everyone's talking about it do what does it mean to your business?
10/15/2019 • 20 minutes, 56 seconds
Top 3 Web Tools for Your Business
These tools can help you understand your customer and grow your business
10/8/2019 • 20 minutes, 54 seconds
How to Attract Business with Newsletters and Emails
Engaging your customers and clients using email.
10/1/2019 • 18 minutes, 23 seconds
Starting a Business
Learn about the effort it takes to start and grow a business. How Dana and Carlos started Wicked Bionic.
9/24/2019 • 19 minutes, 24 seconds
Social Media and How to Use it Wisely
Why you don't have to be everywhere on social media
9/17/2019 • 19 minutes, 53 seconds
Using Google to Drive People to Your Website
How does Google work and how people find your business
9/10/2019 • 21 minutes, 59 seconds
The Point of a Website
Principles behind building a website to attract customers and clients
9/3/2019 • 20 minutes, 49 seconds
Connecting with the heart of your brand
What emotion and advertising can do
8/27/2019 • 11 minutes, 16 seconds
Where the Heck Do I Market My Product or Service?
Clue: You don't need to be everywhere.
8/20/2019 • 18 minutes, 46 seconds
How Do Brands Find an Audience?
Brand awareness and brand recall.
8/13/2019 • 17 minutes, 17 seconds
What is a Brand?
How to define and market your product or service.
7/16/2019 • 20 minutes, 19 seconds