在這一集中,我們要談的是藝術的「品牌操作」。
以2020年的潮流藝術興盛現象來說,興起的原因與操作面可大致歸類為三種類型: 1.藝術網紅化 2.跨界合作 3.社交貨幣的量化。 因為年輕收藏家的數量攀升,而年輕收藏家的趣味趨勢走向變化,使得二級藝術市場也將潮流藝術列為現階段的重點操作目標。
以美國塗鴉藝術家KAWS為例,來分享他的品牌創造故事,探討他所締造的社會現象及對藝術趨勢所造成的影響。
潮流藝術品在現今的價值來說,是它所造成的藝術普及和精神。這股潮流旋風的幕後推手跟一群著名的策展人或是隱藏在藝術家背後的團隊有關,他們突破了過去的框架,策展場域不是畫廊而是街頭;策畫的宣傳對象不是收藏家而是關注社會議題的人;推廣藝術的工具和形式並不是辦畫展而是用社群謀體還取代線下畫廊;用事件營銷來取代策辦畫展。這種製造潮流藝術品牌的方式是很前衛的,甚至可以說是策展人革新了策展方式所製造出來的藝術品牌,而不是藝術家創作了多麼高價值的藝術作品。
【Wei & Pei】節目歡迎下載、收聽與不斷回放。
歡迎加入臉書留言討論並給予我們您寶貴的意見。
In this episode, we are going to talk about the "brand operation" of art.
Taking the trend of in fashion art in 2020, the reasons and operations of the rise can be roughly classified into three types: 1. KOL(Key Opinion Leader) 2. Cross-border cooperation 3. Quantification of social currency. Because the number of young collectors is rising, and the interest trend of young collectors is changing, the secondary art market also lists in fashion art as the key operation target at this stage.
Take the American graffiti artist KAWS as an example to share his brand creation story and discuss the social phenomenon he created and the impact on art trends.
The current value of in fashion art is the popularization and spirit of art it has caused. The driving force behind this trend is related to a group of famous curators or a team hidden behind the artists. They broke through the framework of the past. The curatorial field is not a gallery but a street; the propaganda object of the plan is not collectors. People who are concerned about social issues; the tool and form to promote art is not to organize art exhibitions, but to use the community as a community to replace offline galleries; to use event marketing to replace planning art exhibitions. This way of creating trendy art brands is very vanguard. It can even be said that the art brand created by the curator innovating the curatorial method, rather than the high-value art work created by the artist.
1/18/2021 • 32 minutes, 9 seconds
【Wei & Pei】EP.10|藝術品的價格與價值 (下)The price and value of art ( Part.3 )
在第十集的節目中,我們會告訴大家目前藝廊在銷售藝術品時,有那些不為人知的商業取向,例如:複製原畫、肖像畫、復買回機制…等等。其中,復買回的服務已被當成金融操作的手段,奠基在權威的估價系統之上。
當代藝術的買賣中,存在著兩種價格訂定:一是對已存在的藝術品定價,二是對未來的藝術品定價。當我們試圖去找尋未來的高價藝術品時,就必須將作品價值列入討論;作品價值本來是藝術家的主觀認定,而這種主觀認定是否受到未來的市場機制的認可跟追捧,就需深入思考藝術品的趣味趨勢中價格與價值之間的關聯。
藝術家要如想站在趣味趨勢的浪頭上,首先他的藝術作品需具備傳播性,如何做到傳播性呢?簡單來說便是作品差異化,其中「引人入勝的故事」是組成差異的重要部分,當藝術家和他的藝術品被廣為傳播時,藝術家便有了名氣,藝術品的價格便能提升。
那麼,是誰在主宰趣味的走向?趣味的趨勢是否能被炒作?
2018年10月英國藝術家班格西(Banksy)的畫作「女孩與氣球」,在蘇富比夜拍專場上以新台幣約4100萬的價格拍出時,幾乎與落槌聲同時響起的警鈴震驚了所有人,更令人吃驚的是這幅畫作便緩緩下降,被隱藏在畫框內的碎紙機碎成條狀,更加不可思議的是得標的買家仍堅持以得標原價買下這幅已碎成條狀的作品……所以這個故事的衝擊力是非常強大的。
趣味趨勢的發生與轉移常是不可掌控與預知的,我們唯有將眼光放遠以200年的長度來思考,並衡量自身的審美能力,放棄功利思維,將本身的收藏以象徵性交換入手,不要只以投資增值為唯一考量,堅持個人化趣味眼光,長遠看來,收藏家都會收到歡天喜地的結果。
本系列分別有上中下三集,歡迎下載、收聽與不斷回放。
歡迎加入臉書留言討論並給予我們您寶貴的意見。
記得訂閱我們的節目,並到 iTunes Store上為節目打星評分留言,和大家分享你的看法,讓更多人看到【Wei & Pei】這個優質的藝術評論節目
In the tenth episode of the program, we will tell you about the unknown commercial orientations of art galleries when selling artworks, such as copying original paintings, portrait paintings, repurchase mechanisms… etc. Among them, the repurchased service has been regarded as a means of financial operations, based on an authoritative valuation system.
In the buying and selling of contemporary art, there are two kinds of price setting: one is to price existing works of art, and the other is to price future works of art. When we try to find high-priced artworks in the future, we must include the value of the work in the discussion; the value of the work is originally the artist’s subjective determination, and whether this subjective determination is recognized and sought after by the future market mechanism requires in-depth thinking. The relationship between price and value in the interesting trend of art.
If an artist wants to stand on the wave of interesting tendency, first of all his works of art need to be communicative, how to be communicative? Simply put, it is the differentiation of the works, in which the "fascinating story" is an important part of the difference. When the artist and his artwork are widely disseminated, the artist gains fame and the price of the artwork can increase.
So, who is in charge of the interesting tendency? Can the tendency of interesting be hyped?
In October 2018, when the British artist Banksy's painting "Girl with Balloon" was sold at Sotheby’s Night Sale for about NT$41 million, the alarm bell that rang almost at the same time as the hammer fell was shocked. For everyone, what’s more surprising is that the painting slowly descended and was shredded into strips by a shredder hidden in the frame. What’s even more incredible is that the winning buyer still insisted on buying it at the original price. The work is broken into strips…so the impact of this story is very powerful.
The occurrence and transfer of interest trends are often uncontrollable and predictable. We can only think about 200 years in length, and measure our own aesthetic ability, give up utilitarian thinking, and start with symbolic exchange of our own collection. Don't just take investment appreciation as the only consideration, and stick to a personal and interesting vision. In the long run, collectors will receive happy results.
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1/11/2021 • 32 minutes, 56 seconds
【Wei & Pei】EP.9 |藝術品的價格與價值 (中)The price and value of art (Part.2)
本集節目含金量超乎您的想像,精彩萬分,一定要立馬收聽與下載。
藝術品的價格取向與金融資本的特性很難區分,而資本的本質是唯利是圖。不只藝術品的價格是人為操作出來的,甚至連藝術的趨勢品味也是。
當藝術品也像股票一樣有基本面,藝術市場的操盤者,選擇操作對象的要件如何?也許可以說是當時的潮流趨勢或是評估藝術家創作量能是否穩定、甚至是藝術家對於作品的論述及對於當時社會事件的敏感度等等….
可是,符合上述要件的藝術家那麼多,又如何在這些藝術家之中挑出要操作的標的呢?這個陡峻的金字塔結構是個謎團。
價格這個問題跟藝術品的基本面關係不大,既然市場價格的波動有人為操弄的顧慮,那麼初級藏家盡量選擇自己喜愛的藝術品來收藏才不至於掉入市場操弄的旋渦而迷失自己。
如果連藝術品的趣味趨勢都滿是人為創造的痕跡,那麼台灣的藝術市場如何生存?
在亞洲藝術市場出現與歐美反常的藝術品掉價誇張的現象的此時,藏家們該如何再相信藝廊的品味信用?
現在藝廊與藏家的關係竟出現了不為人知的有趣反轉,這是收聽到節目最後才會知道的彩蛋,千萬不要錯過。
本系列分別有上中下三集,歡迎下載、收聽與不斷回放。
歡迎加入臉書留言討論並給予我們您寶貴的意見。
記得訂閱我們的節目,並到 iTunes Store上為節目打星評分留言,和大家分享你的看法,讓更多人看到【Wei & Pei】這個優質的藝術評論節目
This episode is beyond your imagination, very exciting
It is difficult to distinguish the price orientation of art from the characteristics of financial capital, and the essence of capital is profit-oriented. Not only the prices of artworks are artificially manipulated, but also the trend and taste of art.
When art works have fundamentals like stocks, what are the requirements for the art market traders to choose the objects of operation? Perhaps it can be said that it is the trend of the time or the assessment of whether the artist’s creation can be stable, or even the artist’s discussion of the work And the sensitivity to social events at the time, etc…
However, with so many artists who meet the above requirements, how do you choose the target to be operated among these artists? This steep pyramid structure is a mystery.
The issue of price has little to do with the fundamentals of art. Since market price fluctuations are caused by manipulative concerns, junior collectors should try their best to choose their favorite art to collect so as not to fall into the vortex of market manipulation and get lost. Yourself.
If even the interesting trends of artworks are full of traces of artificial creation, how can Taiwan's art market survive?
At this time when the Asian art market is experiencing the phenomenon of exaggerated prices of artworks that are abnormal in Europe and the United States, how can collectors trust the reputation of art galleries?
Now the relationship between art galleries and collectors has appeared in an interesting and unknown reversal. This is the easter egg that will only be known until the end of the show. Don't miss it.
There are three episodes in this series respectively. Welcome to download, listen and replay continuously.
Welcome to join Facebook and leave a message to discuss and give us your valuable opinions.
.Remember to subscribe to our show, and leave a comment on the iTunes Store to rate the show,
share your views with you, and let more people see [Wei & Pei] this high-quality art review show
1/4/2021 • 37 minutes, 4 seconds
【Wei & Pei】EP.8 |藝術品的價格與價值 (上) The price and value of art (Part.1)
本集節目談到藝術品的價格是如何制定出來的。價格是市場機制的運作,
藝術品在賣家想賣時就可以賣得出去,買家在想買時就可以買得到的時候,價格和價值就在此時相等了,而影響價格的因素有那些呢?
這裡提到藝術作品的稀缺性對價格的影響,但稀缺性對藝術品的價值卻無法撼動。
本系列分別有上中下三集,歡迎下載、收聽與不斷回放。
歡迎加入臉書留言討論並給予我們您寶貴的意見。
This episode talks about how the price of artwork is determined. Price is the operation of market mechanism,
Artwork can be sold when the seller wants to sell it, and when the buyer can buy it when they want to buy it, the price and value are equal at this time. What are the factors that affect the price?
It is mentioned here that the scarcity of works of art affects prices, but scarcity cannot shake the value of works of art.
There are three episodes in this series respectively. Welcome to download, listen and replay continuously.
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12/28/2020 • 37 minutes, 7 seconds
【Wei & Pei】EP.7 |如何激活感性接收器 (下)How to activate the perceptual receiver (Part.2)
【Wei & Pei】EP.7 |如何激活感性接收器 (下)
下集節目將提到有關於意識能力的表現以及探索靈光乍現的頻率並控制它,本系列分別有上下兩集,歡迎下載、收聽與不斷回放。
歡迎加入臉書留言討論並給予我們您寶貴的意見。
[Wei & Pei] EP.7 |How to activate the perceptual receiver (Part.2)
The (Part.2) episode of the program will mention about the performance of consciousness and the frequency of exploring the emergence of aura and controlling it. This series has two episodes respectively. Welcome to download, listen to and keep playing back.
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12/21/2020 • 31 minutes, 18 seconds
【Wei & Pei】EP.6 |如何激活感性接收器 (上)How to activate the perceptual receiver (Part.1)
談到藝術不可學這件事是因為「情緒」不可複製。但我們仍希望可以有方法來激活「感性接收器」讓我們可以提高「靈商SQ」可以接收到藝術品中的靈性而與之產生交流。
上集節目將提到有關於意識能力的開發以能與抽象的世界產生連結的激活方式,本系列分別有上下兩集,歡迎下載、收聽與不斷回放。
歡迎加入臉書留言討論並給予我們您寶貴的意見。
The reason why art cannot be learned is because "emotions" cannot be copied. But we still hope that there is a way to activate the "perceptual receiver" so that we can improve the "spiritual quotient SQ" that can receive the spirituality in the artwork and communicate with it.
The last episode of the program will mention the activation method of the development of consciousness ability to connect with the abstract world.
Welcome to download and listen and replay continuously.
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這是《Wei & Pei 》優質的藝術評論的第一集,我們藉著這個節目,
開啟藝術與靈性的對話;轉譯意識語言與內在力量的怦然共感。
歡迎點入連結下載收聽、評論、訂閱與分享。
This is the first episode of "Wei & Pei" high-quality art reviews.
Through this show, we open a dialogue between art and spirituality;
translating the sensational sympathy between the language of consciousness and inner power.
Welcome to click on the link to download, listen, comment, subscribe and share.
#藝術評論 #靈性#podcast#意識語言#藝術#art#innerpower