The launch of the first-ever spot Bitcoin exchange-traded funds has dominated the ETF conversation over the last few months. Issuers are jockeying for position in what’s fast-becoming a successful and ultra-competitive category. But who’s the target market for these products? What do advisers think of them? And how are they talking to their clients about them? On this episode of Trillions, Joel and Eric speak with Douglas Boneparth, founder and president of Bone Fide Wealth. They discuss how he’s speaking with clients about Bitcoin, how he views the new ETFs, how much exposure to really consider and what they might displace in a portfolio. And then there’s how he thinks crypto compares with gold.See omnystudio.com/listener for privacy information.

After years and years of drama, the US Securities and Exchange Commission finally let 10 spot Bitcoin exchange-traded funds begin trading last week. The launches have been wildly successful. But now that these funds are in the wild, you probably have a few questions. And you're not alone!  On this episode, Eric and Joel along with James Seyffart, ETF analyst with Bloomberg Intelligence—open up the mailbag to answer all your most pressing questions. See omnystudio.com/listener for privacy information.

Exchange-traded funds tracking areas that lagged megacap US stocks—such as small caps, international, value and cannabis—are among the 24 ETFs that Bloomberg Intelligence says represent themes that could drive the market in 2024. Other big themes include the mini-boom in active and the race for the first spot Bitcoin ETF.  On this episode, Eric and Joel take a tour of BI’s list of ETFs to watch for the year ahead. They’re joined by BI’s James Seyffart and Athanasios Psarofagis to go through the 15 US ETFs on the list.  See omnystudio.com/listener for privacy information.

The US Securities and Exchange Commission is busier than Santa’s elves these days as it scrambles to work with exchange-traded fund issuers to fine-tune offering documents ahead of the likely approval of spot Bitcoin ETFs. While this ten year-long saga seems to be nearing an end, approving them will create a whole new world of products—and regulation. On this episode, Joel Weber, Eric Balchunas and Bloomberg reporter Katie Greifeld speak with SEC Commissioner Hester Peirce in front of an audience at Bloomberg’s 8th Annual ETFs in Depth conference. Topics discussed include Bitcoin and crypto ETFs, as well as other topics on the SEC’s radar, such as ETF share classes, the growing size of big passive fund companies as well as a steady stream of more complex products. See omnystudio.com/listener for privacy information.

Bloomberg News Now is a comprehensive audio report on today's top stories. Listen for the latest news, whenever you want it, covering global business stories around the world.See omnystudio.com/listener for privacy information.

After more than a decade-long wait, it’s looking likely that the first-ever spot Bitcoin ETFs will soon arrive in the US. But despite the heated race just to get off the start line, SEC approval is actually just when the story begins. Who among the dozen issuers who have filed so far will even make it off the blocks? How will the ETFs differentiate themselves? Who exactly are the prospective investors? On this episod, Eric and Joel speak with ARK founder Cathie Wood and 21 Shares’ co-founder Ophelia Snyder about their spot Bitcoin ETF, their plethora of crypto futures ETFs, bitcoin price predictions, institutional adoption and ARK’s third act as an ETF issuer. See omnystudio.com/listener for privacy information.

When it comes to evaluating companies for different exchange-traded fund strategies, some things can be easily measured—such as dividends and price-to-earnings ratios. Others are harder to gauge. This so-called dark matter of the stock market universe includes thinks like a company's brand power, human capital and intellectual property. The latter is something called “intangible value.” And now there’s an ETF for that, too. On this episode, Joel and Eric speak with Kai Wu, founder and chief investment officer of Sparkline Capital, the issuer behind the Sparkline Intangible Value ETF (or ITAN), as well as Chis Cain, a quant analyst with Bloomberg Intelligence. Topics discussed include defining intangible value, how it explains the relentless returns of the Super 7 stocks and how much of it is being captures by popular ETFs. See omnystudio.com/listener for privacy information.

At Bloomberg, we’re always talking about the biggest business stories, and no one is bigger than Elon Musk. In this new chat weekly show, host David Papadopoulos and a panel of guests including Businessweek’s Max Chafkin, Tesla reporter Dana Hull, Big Tech editor Sarah Frier, and more, will break down the most important stories on Musk and his empire. Listen wherever you get your podcasts.See omnystudio.com/listener for privacy information.

ESG seems to have went from all the rage to yesterday's news as ETFs tracking these strategies have been hit with big stretches of underperformance and outflows while media interest has waned. What happened? And where does it go from here?  On this episode of Trillions, Joel and Eric discuss and debate this with Rob Du Boff and Shaheen Contractor, ESG analysts for Bloomberg Intelligence as well as hosts of a new ESG podcast called ESG Currents.See omnystudio.com/listener for privacy information.

More than 1,000 ETFs have been liquidated and sent to the proverbial ETF graveyard. But a select few have been resurrected by issuers who think that either the time is right for the idea or they have the ways and means to make it work.  On this episode of Trillions, Eric and Joel speak with Athanasios Psarofagis of Bloomberg Intelligence about his "Lazarus List"—ETFs that have failed, sometimes at inopportune moments, only to later get another chance. The list includes target-date ETFs as well thematic ETFs—which track airlines, shipping and luxury goods—and two exotic offerings. See omnystudio.com/listener for privacy information.

How much does the average person know about ETFs? What about an ETF analyst? On this episode of Trillions we put the experts knowledge to the test in our first ever ETF trivia game featuring two competitive teams made up of Todd Rosenbluth, head of ETF research at VettaFi, Lara Crigger, Editor-in-Chief of VettaFi, Katie Greifeld of Bloomberg News and Athanasios Psarofagis of Bloomberg Intelligence. Questions range across asset classes and historical periods and the winning team gets a free sushi lunch with Joel and Eric. See omnystudio.com/listener for privacy information.

Cathie Wood's Ark Invest recently purchased a European ETF issuer called Rize. The move shows yet another US-based issuer feeling the pull to bring their talents to Europe, a market that is a fraction the size of the US but is growing quickly and has massive potential.  On this episode of Trillions we talk to Hector McNeil, Co-CEO of HANetf, and a veteran of the European ETF market. We discuss how Europe is behind the US in some ways but ahead of it in others as well as how the landscape and portfolios are changing and what he advises issuers to think about when launching new funds. See omnystudio.com/listener for privacy information.

India just hosted the G-20. Some of Apple’s latest iPhones are now being made there. The country’s demographics are compelling. And yet, as Hindenberg Research’s short of the Adani Group showed earlier this year, this emerging market is perhaps not without significant risk. On this episode, Eric and Joel, along with Rebecca Sin of Bloomberg Intelligence, speak with Kevin Carter of EMQQ Global, whose India Internet and e-commerce ETF ($INQQ) is attempting to capture the country’s boom. They discuss India’s similarities and differences with China, its unique approaches to technology, what distinguishes the country’s startups and what global investors take into account.See omnystudio.com/listener for privacy information.

The death of mutual funds has been greatly exaggerated. With $24 trillion in assets, they outmatch exchange-traded funds two to one. And there’s good reason to keep tabs on them as well—especially because of what they reveal about active management.  On this episode of Trillions, Eric and Joel speak with new Bloomberg Intelligence mutual fund analyst David Cohne. He’s already made some fascinating discoveries deep inside the world of mutual funds—including who beat QQQ, one fund's unusual top holding and the importance of fees.See omnystudio.com/listener for privacy information.

Invesco’s QQQ Trust Series 1, aka QQQ, is synonymous with tech investing—and performance, given that it’s nearly doubled the S&P 500 over the last decade. But because the almost $200 billion exchange-traded fund was created as a unit investment trust, it hasn’t made any money for Invesco, which acquired it in the 2006 acquisition of PowerShares. What’s Invesco doing about that? Launching money-making spinoffs, of course. On this episode of Trillions, Eric Balchunas and Joel Weber discuss QQQ’s history as well as Invesco’s success with its Q-themed family, including QQQM, QQQJ and QQQS. Athanasios Psarofagis of Bloomberg Intelligence and reporter Katie Greifeld, who wrote about the Qs in a new Bloomberg Businessweek article, join to discuss. See omnystudio.com/listener for privacy information.

It sounds too good to be true. An exchange-traded fund that is 100% protected from any losses but still gets to participate in stock market gains? While there is a catch and a trade-off involved, that is pretty much what the Innovator Equity Defined Protection ETF—2 Yr to July 2025 (TJUL) sets out to do in a strategy using options. On this episode of Trillions we speak to the masterminds behind this new ETF, Innovator Co-Founder and Chief Executive Officer Bruce Bond and Chief Investment Officer Graham Day. We talk about how the ETF works, what the trade-offs are, who it’s targeted at and the coming competition in the “buffer” ETF category.See omnystudio.com/listener for privacy information.

It’s the third quarter and exchange-traded fund investors have finally gotten their FOMO bug back. While they’re currently plowing money into equities, how long can the good times last? This is just one of many trends to watch in the second half.  On this episode of Trillions, Eric Balchunas and Joel Weber speak with Athanasios Psarofagis, a Bloomberg Intelligence ETF analyst, about five big stories to watch in the third and fourth quarters of 2023. These include the Bitcoin ETF race, the dethroning of cash, the new “share class” to know about and how active’s rise is upended ETF issuers. See omnystudio.com/listener for privacy information.

Over the past decade, about 30 spot Bitcoin exchange-traded fund applications have been swatted aside by the US Securities and Exchange Commission. The outlook appeared dire. And then a surprise filing by BlackRock Inc. in mid-June seemed to change the mood. A rush of new applications and amendments to existing proposals soon followed. And Ophelia Snyder—co-founder and president of 21Shares, who had re-filed a spot Bitcoin ETF application with ARK Invest in April—was in the mix again. On this episode of Trillions, Eric Balchunas and Joel Weber dive into the never-ending race for a Bitcoin ETF, joined by Snyder and James Seyffart, an ETF analyst with Bloomberg Intelligence. The group discusses the new attention on market surveillance, what Coinbase’s involvement means, the odds of any of these applications actually getting approved—and the size of the potential market. See omnystudio.com/listener for privacy information.

Dalia Blass has a rare perspective on the exchange-traded fund industry. Now a lawyer at Sullivan & Cromwell, she recently left BlackRock, where she was head of external affairs. Before that, Blass did multiple tours of duty with the US Securities and Exchange Commission, most recently as the director of investment management.  On this episode of Trillions, Blass joins Eric Balchunas and Joel Weber to discuss the regulator’s role in innovation, funds and regulation; the politicization of environmental, social and governance investing; and what’s next for crypto, artificial intelligence and more.See omnystudio.com/listener for privacy information.

Unless you’ve been living under a rock, you’ve likely heard about how Artificial Intelligence is going to be a big deal. The exchange-traded fund industry is as excited as any other, and has launched a slew of funds dedicated to either using AI or investing in AI companies. But will this shiny new object be the monumental shift some predict it will be?  On this episode, we chat with Dave Mazza, chief strategy officer for Roundhill, and Rebecca Sin, an ETF analyst for Bloomberg Intelligence who covers Asia. We discuss how much of this trend is hype versus reality, and what investors should know. See omnystudio.com/listener for privacy information.

The S&P 500 Index is up 9%, the Nasdaq 100 has jumped 25% and Bitcoin-mining stocks are up more than 100%—and yet no one seems to care. At least that’s the case among exchange-traded fund investors who have put virtually no money into US equities. It’s what we’re calling the FOMO drought. What’s behind this odd phenomenon, and what can end it? Joel and Eric sit down with Bloomberg Intelligence ETF analyst Athanasios Psarofagis to discuss several spots in the flows, such as international, thematic, leveraged ETFs and money market funds, that can help offer some clues as to why we are seeing such a flow-less rally in US stocks. See omnystudio.com/listener for privacy information.

Exchange-traded funds could go from $9 trillion in global assets today to $30 trillion in the next decade as investors far and wide continue to migrate from mutual funds. This is the prediction that Brown Brothers Harriman reached in their 10th Annual ETF Survey last month.   On this episode, Joel and Eric speak with Shawn McNinch, Global ETF Head at BBH, to pore over the survey, including questions on how ETFs are selected, what areas investors want to see more products covering and the differences between the US and other regions.  See omnystudio.com/listener for privacy information.

The hottest new trade is the most boring asset class: money market mutual funds. Once regarded as a no-yield option investors would only use to park cash in a crisis, they now yield more than 4.5%. In the first quarter alone, investors flocked to them to the tune of half a trillion dollars. But how do they work? What do they invest in? And why do investors use them instead of similar-yielding, cheaper Treasury exchange-traded funds? We answer all these questions and more on the latest episode of Trillions, which features Nafis Smith, principal and head of Vanguard’s taxable money markets, as well as Bloomberg Senior Editor Mike Regan and reporter Katie Greifeld. See omnystudio.com/listener for privacy information.

The first exchange-traded fund television show ever created, Bloomberg’s ETF IQ, just finished its first year on the air. On this episode, we talk to its anchors, Matt Miller and Katie Greifeld, about what goes into making the program, some of its highlights and recurring themes. These include the resurgence of active management, ESG’s struggles, investing amid rising interest rates and the wild world of indie issuers. See omnystudio.com/listener for privacy information.

UBS recently acquired its troubled neighbor, Credit Suisse, creating a Swiss megabank. How it all went down led to an avalanche of headlines, with a few interesting angles for investors in things such as exchange-traded notes and CoCo bonds.  On this episode of Trillions, Eric Balchunas and Joel Weber discuss some of the takeaways with Alison Williams, a senior analyst who covers investment banks and the asset management industry for Bloomberg Intelligence, as well as ETF analyst Athanasios Psarofagis.See omnystudio.com/listener for privacy information.

In barely a week, three banks a lot of people had never heard of—Silvergate, Silicon Valley and Signature—suddenly became toast. The US government found itself playing backstop to prevent an escalation as whipsawed investors hoped the worst was over. But is it? And in what kind of funds can these banks stocks be found? How will they affect performance? Hint: It would have been a good week to short some of Jim Cramer’s top picks.  On this episode, Eric and Joel speak with reporter Katie Greifeld and Athanasios Psarofagis and James Seyffart of Bloomberg Intelligence. They discuss which exchange-traded funds saw the most action and why, the impact on returns and volume, and some of the less obvious ripple effects.See omnystudio.com/listener for privacy information.

Jim Cramer—the host of Mad Money on CNBC—makes a lot of investing calls. It’s part of his shtick. And as you can easily divine from social media, not all of them pan out. The new Inverse Cramer Tracker ETF (SJIM), which might be one of the most entertaining exchange-traded funds ever imagined, is aiming to turn Cramer’s “Midas touch” into big returns by shorting stocks he’s bullish on. It also goes long on Cramer’s bearish bets. For good measure, there’s also a Long Cramer Tracker ETF (LJIM). On this episode of Trillions, Eric, Joel and reporter Katie Greifeld speak with the man behind the ETF, Matt Tuttle of Tuttle Capital Management. We learn how the products work, what’s in the portfolios how much cable television Tuttle has to watch.See omnystudio.com/listener for privacy information.

The Exchange ETF Conference was recently held in Miami Beach with more than 1,000 people in attendance. While the gathering was as popular as ever and networking in full bloom, the vibe was a little more subdued—likely a reflection the recent bear market.  On this episode of Trillions, we run through snippets of several interviews with attendees, covering topics including how the conference has evolved, international investing, the rise of active, industry growth projections, crypto, gold—and even advice on how to break a full-court press from a legendary NCAA basketball coach.See omnystudio.com/listener for privacy information.

The rise of index funds, exchange-traded funds and passive investing in recent years has been nothing short of momentous, as investors across the US and around the world learn to rely on slow-and-steady returns. But there’s been rising concern over the potential side effects of this sea change in the way stocks are bought and sold. The new worry is that, because index funds (and ETFs) are so cheap and easy to access, more people will use them—and this will push down future expected returns for everyone.  On this week’s episode of Trillions, we talk to Martin Schmalz, professor of finance and economics at the University of Oxford, about his latest paper on the topic, “Index Funds, Asset Prices, and the Welfare of Investors.” We discuss and debate his paper as well as some other concerns, such as common ownership, and whether any public policy is needed. See omnystudio.com/listener for privacy information.

SPY wasn’t just a hit product, it was an inspiration for an entire industry to take off. But it didn’t happen overnight. It took about 10 years for the ETF structure to be utilized for other asset classes and strategies, which today seem normal but at the time were revolutionary. On this installment we look at many of the game changing products that followed, including the first bond ETF, the first gold ETF, Vanguard’s entry and the rise of smart-beta, which was active management’s way to get into the action. See omnystudio.com/listener for privacy information.

SPDR S&P 500, or SPY, is the world’s largest ETF today with about $240 billion in assets, but it wasn’t much to look at when it debuted in 1993. Some days it was on “volume life support,” trading as little as 18,000 shares; there was even talk of pulling the plug. Yet true believers, guerrilla marketing, and a booming 1990s stock market helped the product gain favor. And once SPY took off, the markets were forever changed. This episode also explores how SPY soon inspired a host of other ETFs, from international and sectors to fixed income and gold.See omnystudio.com/listener for privacy information.

Just as Steve Jobs and Steve Wozniak weren’t the only two geeks in a garage working on a computer in the 1970s, the AMEX wasn’t the only exchange looking to get a market basket instrument listed. The late 1980s saw multiple attempts to create something like an ETF, including SuperShares, Equity Index Participation Shares, Cash Index Participation Shares and the Toronto 35 Index Participation Units.  Ultimately, SPY gets – and deserves – the lion’s share of the credit as the first ETF. But by no means was AMEX alone in the race; they were just the winners. This episode looks at the race, the players involved and why their products became historical footnotes. See omnystudio.com/listener for privacy information.

When the SPDR S&P 500 Trust (SPY) was submitted to the SEC in 1988, George Michael’s "Faith" was the No. 1 song and Magic Johnson led the Lakers to another NBA Championship. By the time SPY finally launched in 1993, Nirvana had ushered in the grunge era and Michael Jordan had taken over the NBA. While the SEC wrestled with this unique product -- which was almost like a foreign object that had landed on their desks -- the whole culture had changed. In those four long years, there was much back and forth between the SEC and the SPY teams over logistics, structure, and the creation-redemption process, which was inspired by commodities warehouses. The patience and labor paid off for the ETF's creators, who figured out how to keep fees low and also earn some unintended windfalls, such as the products’ tax efficiency.See omnystudio.com/listener for privacy information.

Government reports are known more for curing insomnia than providing inspiration for revolutionary products. The October 1987 Market Break Report might be an exception. A paragraph deep in the SEC's 800-page white paper happened to outline a “product” for trading baskets of stocks. On this episode of “The ETF Story,” you'll learn how those words gave Nate Most and Steve Bloom the idea for what would become the exchange-traded fund. You'll also hear from Vanguard founder John Bogle, who passed on Most's pitch -- and who may have shaped the ETF in the process. See omnystudio.com/listener for privacy information.

Thirty years ago today, the very first exchange-traded fund started trading on the American Stock Exchange. At the time, Bill Clinton had just moved into the White House and America was trying on a new role as the world's lone superpower. On Wall Street, an entire industry soon realized that the ETF was a revolution all its own. Today, there are more than 3,000 ETFs listed in the US,  plus another 6,000 international ones, and together they hold $6.8 trillion in assets. In “The ETF Story,” a special six-episode series originally published five years ago, Eric and Joel explore the origins of the first ETF and how it’s come to dominate investing. Among those interviewed are Jack Bogle, Kathleen Moriarty, Bob Toll, Howard Kramer, Rob Arnott, Dave Ritter, Reggie Browne, Dave Nadig, John O’Brien, Bruce Bond and more. Here's episode 1. On Monday Oct. 19, 1987, the stock market fell 23 percent, the worst day ever for stocks two times over. It was in the aftermath of that crash that the idea for exchange-traded funds was born. And it came from a very unlikely place: the U.S. Securities and Exchange Commission. See omnystudio.com/listener for privacy information.

This month marks the 30th birthday of the SPDR S&P 500 ETF Trust (SPY), the granddaddy ETF that started it all and is still the largest and most-traded ETF in the world. But getting this ETF launched was no small task; neither was getting assets into it. Though once people saw its value-add, the financial world changed forever. This week, we speak with Jay Baker, who — as vice president of options marketing at the American Stock Exchange — worked with Nate Most and Steve Bloom to drum up interest for SPY in the early ‘90s. We discuss where the idea for SPY came from, who the early investors were and what caused the tipping point, as well as the unique dynamic between Most and Bloom. We also look at whether SPY can hold onto its biggest-in-world status for much longer. See omnystudio.com/listener for privacy information.

From inflation and the Federal Reserve, China and Russia, fundamentals and Bitcoin, there’s no shortage of themes for investors to think about in 2023. And while we can’t give you investing advice, we can give you a few tickers to watch. On this episode, Eric and Joel take a tour of Bloomberg Intelligence’s listicle of ETFs for the year ahead. They’re joined by James Seyffart and Athanasios Psarofagis of Bloomberg Intelligence as well as Scarlet Fu of Bloomberg News. Among the ETFs discussed are $UTEN, $COWZ, $AVUV, $DHUP, $RSX, $KCE, $VXU,S $TSLQ, $VTV, $GBTC, $MCH, $TGN, $XCCC, $STRV, $UDVD, $INFL, $RMAU and $JREUSee omnystudio.com/listener for privacy information.

Hosted by Bloomberg Opinion senior executive editor Tim O'Brien, Crash Course will bring listeners directly into the arenas where epic business and social upheavals occur. Every week, Crash Course will explore the lessons to be learned when creativity and ambition collide with competition and power -- on Wall Street and Main Street, and in Hollywood and Washington.See omnystudio.com/listener for privacy information.

Got an idea for an exchange-traded fund but don’t want to deal with the logistics? A group of “white label” ETF issuers are in the business of helping people launch their own fund—and business is booming. These issuers have minted more than 100 ETFs this way—for both big asset managers and entrepreneurial individuals simply passionate about an idea.  On this week’s episode of Trillions, we speak to the “big three” of ETF white labels: Garrett Stevens, chief executive of Exchange Traded Concepts, Mike Venuto, chief information officer and co-founder of Tidal, and Wes Gray, president of Alpha Architect. Topics include how they got started, how they vet new ideas, the launch of which they’re most proud and what next year holds. The last includes Goldman Sachs Group’s entry into the business and a potential wave of mutual fund to ETF conversions.See omnystudio.com/listener for privacy information.

  The future is very bright for ETFs, which in 2022 saw record volume and the second most flows and new launches—all astounding numbers considering the stock and bond markets were in the gutter return-wise. So what can we expect next year? What areas should people be watching?  On this episode of Trillions, Bloomberg Intelligence’s exchange-traded fund team go over their just-published 2023 Outlook which covers topics such as active, alternatives, crypto, China and thematic investing—and just how big ETFs could get. Our analysts include Athanasios Psarofagis, Rebecca Sin, Henry Jim and James Seyffart. See omnystudio.com/listener for privacy information.

The crypto market may not be dead, but it’s arguably in a temporary coma thanks to the spectacular implosion of Sam Bankman-Fried’s FTX. The bankrupt crypto exchange, with billions of dollars of customer funds allegedly missing, has spooked all but the hardcore believers and potentially set the digital asset class back by years.  On this episode of Trillions, we sit down with James Seyffart of Bloomberg Intelligence and reporter Katie Greifeld to discuss what this means for exchange-traded fund investors and the likelihood a spot Bitcoin ETF will get approved. We also take a look at what’s going on with Grayscale Bitcoin Trust.See omnystudio.com/listener for privacy information.

It took 15 years for an ideal environment to arrive for alternative exchange-traded funds—which employ or mimic hedge fund strategies—but their moment has finally come. They’ve grown assets by 25% this year as investors look for something to help offset the decline of 60/40 portfolios. To truly understand how they work and what they track, however, requires a lot of due diligence. On this episode of Trillions, we speak with senior reporter Katherine Burton, Andrew Beer, managing partner and portfolio manager at Dynamic Beta, and Bob Elliott, co-founder and chief executive of Unlimited. We discuss why hedge fund ETFs could be the next big thing, how they work and how to use them in a portfolio. See omnystudio.com/listener for privacy information.

Every year there's far more ETF launches than closures. But market headwinds are starting to accelerate the number of liquidations. So far this year the Grim Reaper has already come for about 100 ETFs.  On this episode of Trillions—just in time for Halloween—Eric and Joel take a tour of this year's ETF graveyard with Katie Greifeld of Bloomberg News, Athanasios Psarofagis of Bloomberg Intelligence and Todd Rosenbluth of VettaFi.  Each guest shares a few noteworthy headstones, $NIFE, $CTRU, $TRYP, $DDG, $DIVA, $BUDX, $SUNY and more.See omnystudio.com/listener for privacy information.

South Korea is having a moment. Between the stellar rise of K-pop and worldwide film hits such as Parasite and Squid Game, the country has established itself as a power to be reckoned with when it comes to global entertainment. This level of success is exactly why a young man by the name of Jangwon Lee decided to launch—you guessed it—The KPOP and Korean Entertainment exchange-traded fund.  We speak with Lee, chief executive of CT Investments and Content Technologies, and reporter Isabelle Lee about the size and scope of K-pop’s reach and the broader Korean entertainment market, how the ETF works and the challenges with launching a theme ETF in today’s especially rough-and-tumble market. See omnystudio.com/listener for privacy information.

Boring is beautiful this year as investors rush to the relative safety (and higher yields) of exchange-traded funds that hold short-term treasuries. But what exactly is inside them? And what are the risk-rewards of the most popular ones? On this episode of Trillions, we look at cash-like ETFs with reporter Katie Greifeld and James Seyffart of Bloomberg Intelligence. We also dig into inflation and the world of currency ETFs.See omnystudio.com/listener for privacy information.

Active managers have, historically, had a tough time beating their benchmarks. Yet this year may prove to be an exception; nearly half of large-cap managers are outperforming. Can they keep it up? And can anything really reverse the massive migration to passive investing at this point? On this episode, Eric Balchunas and Joel Weber speak with Tim Edwards of S&P Dow Jones Indices, who oversees the SPIVA report, aka the ultimate active vs. passive scorecard. With his just-published latest installment in hand, Edwards talks through where active is doing well (and not so well), the role of fees in returns, and why bond funds tend to better than stock funds.See omnystudio.com/listener for privacy information.

A new approach to investing called direct or custom indexing effectively lets investors own stocks but with some special enhancements, such as capturing tax alpha. In other words, you get some of an ETF's charm without the ETF. For investors interested in potentially taking a portfolio to the next level, this is a new tool for the toolbox.   On this episode, Eric and Joel speak with Patrick O'Shaughnessy, CEO of O'Shaughnessy Asset Management and host of the podcast Invest Like the Best, about the pros and cons of custom indexing, how it differs from direct indexing and ETFs, and also how the tax alpha is achieved. They also discuss O'Shaughnessy's career, favorite philosophers, and, well, podcasting. See omnystudio.com/listener for privacy information.

Inflation. Unemployment. Consumer demand. All important economic data—but more important is how the Federal Reserve interprets it all and reacts. The central bank wields an especially powerful influence over markets, so understanding how its members think, what they are doing and why is important for any engaged investor. We speak with Ira Jersey, Bloomberg’s Chief US Interest Rate Strategist, about how to read the latest inflation data through the Fed’s eyes. We also talk about how exactly the Fed impacts the real economy as well as what’s on its balance sheet. Finally, Jersey gives his opinion on different types of bond exchange-traded funds, such as TIPS, junk bonds and single-bond ETFs. See omnystudio.com/listener for privacy information.

In investing, a black swan event is something almost nobody sees coming—and to make a bet on the outcome of that unforeseen event has always been expensive and complicated. Inflation upending the market over the past year, and the Federal Reserve’s pivot to higher interest rates, has sparked interest among investors looking to hedge this particular type of “tail risk.” On this episode, Eric and Joel speak with Meb Faber, founder of Cambria and host of podcast “The Meb Faber Show.” Faber has designed two exchange-traded funds in this space, $TAIL and $FAIL. They also speak with reporter Denitsa Tsekova, as the group discusses how tail-risk ETFs work, where they fit in a portfolio and whether you even need them. See omnystudio.com/listener for privacy information.

A single-stock ETF might sound like an oxymoron, but it's about to become a massive new category. These ETFs, which aim to serve up inverse and leveraged exposure to single stocks, are already a thing in Europe—and now they've come to the US, with the SEC approving the first batch earlier this month. One of them, the AXS Tesla Bear Daily ETF ($TSLQ), shows early signs of being a big hit.  On this episode of Trillions, Eric Balchunas and Joel Weber speak with Matt Tuttle, Chief Investment Officer of AXS Investments, and Katie Greifeld of Bloomberg News. They discuss Tuttle's new products, how the products work, and where things might go from here. See omnystudio.com/listener for privacy information.

Just when you think the world of exchange-traded funds has run out of new ideas, along comes something truly novel. Instead of slicing the market up into themes, geographies or strategies, these are dividing by time. The new ETFs are only exposed to US stocks overnight, which studies have shown beats holding them during the day.  On this episode we speak with NightShares Chief Executive Officer Bruce Lavine and Chief Investment Officer Max Gokhman about why this phenomenon exists, why it hasn’t been used before and the challenges to implementing it.See omnystudio.com/listener for privacy information.

When markets plummet like they have this year, investors want to grab onto something—anything—that isn’t in free-fall. High-dividend exchange-traded funds, with their exposures to the energy and utilities sectors, have emerged as a rare bright spot, or at least a less-dim one. They’ve seen $25 billion in inflows already, which is a record—one that could double by the end of the year.  On this episode, Eric and Joel speak with Todd Rosenbluth, head of research at VettaFi, and reporter Suzanne Woolley about a category of ETFs punching above their weight. They discuss some of the noteworthy ETFs, including $VYM, $DVY, $HDV, $DHS; analyze holdings and performances, and share how investors can dabble with these made-for-the-moment products.  See omnystudio.com/listener for privacy information.

Investing in stock and bond markets during a boring, decade-long bull market is easy enough. It’s a little more difficult when everything is trending downward, inflation is at record highs and even Cardi B is tweeting about recession jitters. And yet, strong flows into exchange-traded funds and index funds show investors are very much willing to follow this wealth-creation strategy. Eric and Joel speak with Nick Maggiulli, chief operating officer at Ritholtz Wealth Management, about his new book, “Just Keep Buying.” They discuss saving versus investing, the importance of income-producing assets, international exposure, index investing and more.See omnystudio.com/listener for privacy information.

Unlike most declines, stocks and bonds have been sinking together so far this year. Rising inflation and a hawkish U.S. Federal Reserve are providing little comfort to investors. And yet ETFs continue to see massive flows. Eric and Joel speak with Gina Martin Adams, chief equity analyst at Bloomberg Intelligence, as well as Jon Maier, chief investment officer of Global X ETFs, about the search for the bottom, the odds of a recession, Fed policy, trending ETFs, Twitter’s love of the word “capitulation” and more.See omnystudio.com/listener for privacy information.

BlackRock and Vanguard collectively own about 15% of every US company, but are they voting their shares in a way that aligns with investors in their funds? One new exchange-traded fund company, Strive Asset Management, says they aren’t, claiming they’ve gone against their fiduciary duty by becoming too “woke” and forming an “ideological cartel.” Now it has plans to offer alternatives. We talk to Vivek Ramaswamy and Anson Frericks, co-founders of Strive. They plan to launch ETFs similar to those of BlackRock and Vanguard, but promise to keep politics and ESG concerns out of their voting. They discuss criticisms of ESG investing, stakeholder vs. shareholder capitalism and what Ramaswamy calls “excellence capitalism.” They also talk about how Strive will compete against the two biggest asset managers on the planet, and its noteworthy backers—including Peter Theil and Bill Ackman.See omnystudio.com/listener for privacy information.

Three years ago, Bloomberg’s Eric Balchunas and Joel Weber went to Jack Bogle’s office in Malvern, Pennsylvania, and recorded an episode of Trillions. That chat helped inspire Balchunas’s new book, “The Bogle Effect,” about the Vanguard founder’s influence on investing and the financial industry.  On this episode of the podcast, Balchunas and Weber are joined by reporter Annie Massa to go over some of the bigger points Balchunas makes in his book. They go over why Vanguard’s ownership structure was the real innovation, and how the rise of passive investing is pushing active managers to get way more active. They also discuss the writing process and Balchunas’s motivation for publishing his second book. See omnystudio.com/listener for privacy information.

This past year has reminded everyone why they’re called “emerging” markets. But it’s gone further this time, with investors questioning whether they even want to own anything in countries ruled by authoritarian governments, such as those in Russia and China. The conversation, in other words, has evolved. On this week’s episode of Trillions, we recorded live from the Exchange conference in Miami with Perth Tolle, founder of Life + Liberty Indexes, Jeremy Schwartz, chief information officer of WisdomTree and Bloomberg reporter Katie Greifeld. Tolle and Schwartz have a friendly debate about whether China and Russia deserve a spot in a portfolio. We also discuss currency-hedged exchange-traded funds and life as a small ETF issuer.See omnystudio.com/listener for privacy information.

Nobody deserves the nickname Mr. ETF as much as Reggie Browne, principal of GTS and a renowned market maker. He's had an amazing behind-the-scenes vantage these past few decades because almost everyone launching a new ETF comes to ask for his blessing—and seek his seed capital. This special episode of Trillions was recorded in front of a live audience as a Bloomberg New Voices event. Eric and his guest co-host, Scarlet Fu of Bloomberg Quicktake, interview Reggie about how ETFs are born, whether they need a rating system, the prospects of a bitcoin ETF, and why theme ETFs such as ARK have staying power. Started in 2018, Bloomberg New Voices began as an effort to increase female representation on Bloomberg TV and in Bloomberg News coverage; it's since expanded to include Black and Latinx executives. For more information, or to participate in the Bloomberg New Voices media training program, please visit www.bloomberg.com/newvoices.See omnystudio.com/listener for privacy information.

If ETFs were living creatures, they might be cockroaches—they can survive almost anything. And yet Russia's invasion of Ukraine has presented a rare test. The VanEck Russia ETF, or $RSX, has seen its trading halted; the product holds shares of Russian companies, many of them in the energy and financial sectors. Investors may end up recovering only a fraction of their exposures; retail traders who used options to short the ETF ahead of its mid-February nosedive may not be able to collect their winnings, either. Elsewhere in the world, the exchange-traded product $VXX went haywire recently, with Barclays temporarily suspending share issuance. What's happening here?On this episode of Trillions, Eric and Joel discuss these recent events with Dave Nadig of ETF Trends, and Katie Greifeld, ETF reporter with Bloomberg News and the co-host of ETF IQ on Bloomberg TV. They go over the unprecedented nature of RSX's circumstances and what it all means, and they explore why the best days of exchange-traded notes might be behind them. Eric also adds audio from his native habitat: the Philadelphia train station.See omnystudio.com/listener for privacy information.

One of the best-performing categories since the beginning of last year has been commodities. Everything from oil to wheat to palladium to gold is up, due in large part to inflation worries. But how much room is there left to run? And how big a portion should commodities make up of a portfolio? We discuss these questions and more with Mike McGlone, commodities strategist for Bloomberg Intelligence. McGlone explains why higher prices in general tend to cure higher prices in commodities, the outlook for energy and the increasingly competitive relationship between gold and Bitcoin. See omnystudio.com/listener for privacy information.

Everybody has a friend (or three) who's gone "full crypto." So Joel’s ears perked up when a friend from high school and college, Char Boger, told him about her interest not in Bitcoin — the more common refrain — so much as publicly traded Bitcoin-mining companies.On this episode, Eric and Joel venture into Bitcoin mining by welcoming Boger, a DIY investor and soccer mom, to the podcast as well as Ethan Vera, who’s the co-founder of both Luxor Mining and Viridi Funds, which launched the first Bitcoin mining ETF ($RIGZ) in 2021. The group discusses Bitcoin mining and Vera's ETF, with Boger providing the perspective of a passionate retail investor.See omnystudio.com/listener for privacy information.

It looks like the "easy money" days of the last two years may soon end as the Federal Reserve readies to raise interest rates and fight inflation. Markets are already off to a rocky start; monitoring ETF flows shows how assets are being repriced and how investors are repositioning their portfolios. But is this temporary or the beginning of a new regime? What's the 40,000-foot view for ETF investors? And how scary will this rollercoaster ride get?On this episode of Trillions, Eric and Joel speak with Carl Riccadonna, Bloomberg Intelligence's Chief Industry Economist, and Gina Martin Adams, Bloomberg Intelligence's Chief Equity Strategist, about the Fed's plans as well as what it means for the economy and the stock market. Plus, Eric reveals which ETF could be the next ARKK. See omnystudio.com/listener for privacy information.

Everybody loves the 60/40 portfolio. And why not? It's worked really well for a long time, especially the past decade when both stocks (the 60) and bonds (the 40) went up. Yet investors fear the current inflationary environment could push both down. Enter “return stacking,” which attempts to solve this conundrum. Investors get the standard 60/40 allocation, only it’s leveraged in a way to add diversification and protection. (Oh, and by the way, that frees up a chunk of your portfolio for other exposures so you can have your cake and eat it, too….or at least that's what the backtest shows.) On this episode, Eric and Joel speak with Corey Hoffstein, chief investment officer of Newfound Research, and Rodrigo Gordillo, president and portfolio manager of ReSolve Asset Management. Together, the two pioneered the concept with a widely-circulated research paper (which you can find at returnstacking.com) and an open-source model portfolio that allows anyone to implement the concept. The approach means higher fees than most ETF-based portfolios, but as the group discusses, inflation and rising rates mean investors might want to consider reconsidering their toolbox.See omnystudio.com/listener for privacy information.

What do copper miners, the metaverse and carbon credits all have in common? Absolutely nothing, except they are all tracked by ETFs that made Bloomberg Intelligence's 22 ETFs to Watch in '22 annual report. The report, which is published each December, features ETFs that the ETF research team is thinking about, obsessed with or taps into a big trend or theme. On this episode of Trillions, Eric and Joel are joined by all of the analysts who contributed to the list, including Athanasios Psarafagis, James Seyffart, and Rebecca Sin. They debate and discuss the full list: BITO, VOTE, IGHG, GBTC, FRDM, CTRU, COPX, BITS, FOVL, SARK, BKLC, SPSB, C02, ARKK, META, DRIV, KWEB, TLT, VTI, USMV, MVPS and AVDV.See omnystudio.com/listener for privacy information.

It will be tough to beat this year for ETFs, which saw record flows of nearly one trillion dollars as well as 450 new launches. Meanwhile, the S&P 500 returned an absurd 26%. Can this all this carry on and be repeated in 2022? Or should we brace for a much tougher landscape? Eric and Joel speak with Katie Greifeld of Bloomberg News and Todd Rosenbluth of CFRA about 2022 including flows, crypto, themes, mutual fund-to-ETF conversions—and yet another steak-dinner bet between Eric and Todd. See omnystudio.com/listener for privacy information.

While the media — us included! — bestows a lot of attention on “shiny objects” in the investment world, almost all the real money goes to the massive firms such as BlackRock. The world’s largest asset manager is fast approaching $10 trillion assets under management, almost a third of which is in ETFs — many of them low-cost veterans.Eric and Joel speak with Salim Ramji, the head of BlackRock's global ETF business, about areas of growth for ETFs, the widening investor base, potential threats such as direct indexing, mutual fund-to-ETF conversions, and when a iShares crypto ETF is coming out (probably not soon).  See omnystudio.com/listener for privacy information.

The day that Mark Zuckerberg announced he was changing the name of Facebook to Meta Platforms, the Roundhill Ball Metaverse ETF ($META) found a new trajectory. Since then, the ETF—which holds companies such as Nvidia, Roblox, Unity, Microsoft, and, well, Meta—has seen assets grow 6-fold and volume jump 50-fold. Much like $HACK, which also benefited from being the right idea at the right time, META is fast on its way to becoming a billion-dollar ETF—mostly because of a big news event.Eric and Joel explore the metaverse—and the investing opportunities it could bring—with Matthew Ball, managing partner of EphyllionCo and the brain behind the ETF; Matt Kanterman, who covers gaming as a senior analyst for Bloomberg Intelligence; and Rebecca Sin, an ETF analyst for Bloomberg Intelligence. The group discusses how to think about the metaverse, what's at stake for companies, why investors are so excited, AR and VR applications, the size of the virtual economy, Robux vs crypto, and more.See omnystudio.com/listener for privacy information.

A new batch of ETFs seeks to appeal to right-leaning investors who want an alternative to "woke" Corporate America and ESG activism. While political-themed ETFs aren't a new idea, they've never really managed to attract meaningful assets. With Americans more polarized than ever before, could this be the moment that these ETFs actually find an audience?Eric and Joel speak with Bloomberg Businessweek national correspondent Joshua Green about his magazine story on 2ndVote Advisers, which will soon introduce a new fund to complement their existing offerings ($EGIS and $LYFE). They also discuss the infighting with the $MAGA ETF, the practical considerations of putting these funds into a portfolio, and why this version of conservative investing is so challenged. See omnystudio.com/listener for privacy information.

The quest for a bitcoin ETF has lasted more than eight years. Countless filings have ended in rejection. Then, finally, it happened—the SEC allowed a bitcoin ETF to come to market, albeit one that tracks futures as opposed to holding bitcoin. The unlikely winner of this race? ProShares, whose ETF $BITO broke all kinds of records for a new launch. Valkyrie's version, $BTF, was also approved. On this episode, Eric and Joel speak with ETF lawyer Jeremy Senderowicz of Vedder Price, Katie Greifeld of Bloomberg News, and James Seyffart of Bloomberg Intelligence about these developments. Their discussion includes how Greifeld's reporting moved the price of bitcoin, why the SEC allowed futures-backed products, who benefits from these investments, and what comes next.See omnystudio.com/listener for privacy information.

ETF strategists are professional investors who create model portfolios that financial advisers can bring to their retail clients. You can think of them almost like chefs — experts who know how to combine the right ingredients into recipes that, if everything goes as planned, can achieve a desired outcome.On this episode — a special episode that coincides with the debut of their new Bloomberg Quicktake show, “Trillions Presents: ETF Master Chefs” — Eric and Joel host ETF strategists Shana Sissel, CIO of Spotlight Asset Group, John Davi, founder of Astoria Portfolio Advisors, Tushar Yadava, Investment Strategist at BlackRock and Ben Lavine, CIO of 3D Asset Management Group. The group discusses the investing process, portfolio construction, and, of course, everybody’s favorite tickers.See omnystudio.com/listener for privacy information.

Exchange-traded funds have a special super power: tax efficiency. Investors pay taxes when they sell, but not when others in the fund sell. Yet that super power is suddenly in jeopardy. A recent bill proposed by Senate Finance Committee Chair Ron Wyden (D-Ore) would repeal a tiny section in the tax code that allows for ETF's in-kind creations and redemptions to be non-taxable events. On this episode of Trillions, Eric and Joel invite Professor Jeffrey Colon of Fordham University, a tax expert who's critiqued ETFs before and influenced Wyden's bill, and Dave Nadig, director of research for ETF Trends, to discuss the proposal. Some chaos ensues. See omnystudio.com/listener for privacy information.

Uranium ETFs are the among the best performers the last two years. Prior to that, they’d been in a decade-long bear market after the Fukushima nuclear disaster of 2011. But between growing acceptance of nuclear power for a carbon-free future and spiking prices with a supply shortage, you have the makings of a breakout ETF category. On this episode of Trillions, Eric and Joel speak with the two people behind $URNM: Tim Rotolo, founder and CEO of North Shore Indices, and Michael Alkin, CIO of Sachem Cove Partners. Joining the group is also John Ciampaglia, CEO of Canada-based Sprott Asset Management, which offers the only physically backed Uranium fund. They discuss the current surge in prices, how the market works and the long-term prospects of nuclear power. See omnystudio.com/listener for privacy information.

Just as Steve Jobs didn't invent the computer, Jack Bogle didn't invent the index fund. The first index fund was actually launched back in 1971, about five years before Bogle and Vanguard brought it to the masses. On this week's Trillions, we celebrate the 50th anniversary of the index fund with a conversation with John "Mac" McQuown, who worked with the head of Wells Fargo and a dozen academics (many of whom have Nobel prizes now) to develop the first, albeit short-lived index fund. We discuss the roots of the idea, the trials and tribulations of putting it into practice as well as his relationship with Bogle. See omnystudio.com/listener for privacy information.

The U.S. Securities and Exchange Commission has all but made clear it will probably approve Bitcoin exchange-traded funds that hold Bitcoin futures, versus ones that hold the cryptocurrency itself. This has sparked a wave of new filings which, if approved, could hit the market by November. But how do they work, and how will investors respond to them?On this week's Trillions, we get insight into this from two people who currently offer Bitcoin futures funds, Simeon Hyman of ProShares, who runs a Bitcoin futures mutual fund, and Steve Hawkins of Horizons, who runs a Bitcoin futures ETF in Canada. They discuss how the futures market works, how performance differs from Bitcoin, roll costs and what a wave of these hitting the market just might look like. See omnystudio.com/listener for privacy information.

ETFs have already broken their annual inflow record—and summer isn't even over yet. The pace of flows has jumped from $2 billion a day to more than $4 billion a day. Some 1,800 ETFs are taking in cash. So what's behind all the action?On this episode of Trillions, Eric and Joel speak with Invesco's John Hoffman, who heads the company's ETF and index business in the Americas. They discuss why the issuer is quietly having a great year, what's behind the flows, the rise of the DIY retail investor, and the strategic outlook in the ETF business. You'll also hear about Invesco's equal-weighted S&P 500 ETF ($RSP), a commodities future ETF ($PDBC), a low volatility fund ($SPLV), and more.See omnystudio.com/listener for privacy information.

Everything in the market is at or around all-time highs, yet the market feels fragile at the same time. Whether it's the delta variant or inflation, there's always something to worry about. On this episode of Trillions, Eric and Joel speak with Bloomberg Intelligence's chief equity strategist (and Eric's boss!), Gina Martin Adams. They talk about her macro views, inflation, value vs growth, the Federal Reserve, the bond market, which ETFs investors should watch in the second half of the year, and more. They also discuss where Eric has room for improvement.  See omnystudio.com/listener for privacy information.

In late May, Engine No. 1 shook Corporate America. Despite owning just .02% of Exxon Mobil — not long ago the world’s most valuable company — the little-known activist investor was able to install three new directors on the company’s board, an advance that could finally make the energy giant confront the challenges of climate change. Hot off that win, Engine No. 1 issued an ETF that allows all investors to join their cause. The new ETF, which is called the Engine No. 1 Transform 500 ETF ($VOTE), is a fresh take on the concept of ESG ETFs by seeking real systemic change. On this episode of Trillions, Eric and Joel speak with Charlie Penner, who led the Exxon campaign and is in charge of Engine No. 1's active engagement practice, as well as Yasmin Dahya Bilger, head of ETFs at Engine No. 1. Rob Du Boff, ESG Analyst for Bloomberg Intelligence, and Saijel Kishan, ESG reporter for Bloomberg News, also join the conversation, which explores the company’s background, activism strategy, and the kinds of campaigns that investors should expect to see from them in the future.See omnystudio.com/listener for privacy information.

One of the more colorful aspects of the exchange-traded industry are the tickers. The best are stuff of legend; others are totally forgettable. But who's in charge of these three- and four-letter identifiers? How are they reserved? Do you own them or rent them? Can you sell them? Joining Eric and Joel on this episode are a squad of experts assembled to nail down the facts once and for all: Mike Venuto of Toroso, Phil Bak of Signal Advisors, and Laura Morrison of CBOE. Also joining is Claire Ballentine, ETF reporter with Bloomberg News. Eric, Joel, and Claire also see if a few of their own ticker ideas are available. Can Joel's Loony Tunes-inspired pipe dream possibly come true? Listen to find out. See omnystudio.com/listener for privacy information.

With meme stock mania in full bloom again, many are asking why there isn't an ETF to play it. While there is some debate over whether a meme ETF is possible at all, there is an ETF out there that gets pretty close and counts AMC and GameStop as its top two holdings. The ETF is the SoFi 50 ETF (SFYF) which tracks the top 50 stocks that are held by the retail traders who use SoFi's brokerage platform. And while its up big it hasn't seen the rush of flows we are accustomed to seeing when an ETF surges like this.On this episode of Trillions we speak with John Gardner, the Business Head of Invest at SoFi, and the brains behind SFYF and the other ETFs they offer. We speak to him about this 'lightening in a bottle' moment with SFYF as well as SoFi's other ETFs and how they fit into the company's bigger business plans. See omnystudio.com/listener for privacy information.

Victor Haghani is an ETF investor with one of the most storied resumes as one of the founding partners of the famous Long-Term Capital Management hedge fund, which employed Nobel-Prize winning economists and renowned Wall Street traders until its epic blowup in 1998. His path is rare but not totally unique as even many of the smartest active management minds on Wall Street have either morphed into indexers or use index funds or ETFs for their personal investments. On this episode of Trillions, Eric and Joel speak with Haghani about his days on the trading desk at Salomon Brothers, the culture and mindset of Long-Term Capital Management, and his emerging low-cost ETF advisory business that he started for friends and family but has since expanded. See omnystudio.com/listener for privacy information.

While the Securities and Exchange Commission has yet to approve a crypto exchange-traded fund, similar products are proliferating abroad. These exchange-traded products offer a potential sneak peek of what may eventually come to pass in the U.S. On this episode of Trillions, Eric and Joel — along with James Seyffart of Bloomberg Intelligence — speak with Ophelia Snyder, co-founder and head of product for Amun, which has ETP-ized a dozen different cryptocurrencies under the 21Shares brand name. They discuss what goes into the products, how they work, who uses them, and her outlook for the U.S. market. She also talks about her relationship with ARK founder Cathie Wood, who recently joined Amun's board.See omnystudio.com/listener for privacy information.

The stock market looks frothy, moves up and down tend to be steeper and quicker than the old days, and the bond market isn't the hedge it used to be. This is the situation that Simplify, an upstart new ETF issuer, is looking to solve with a lineup of ETFs enhanced with options -- to provide downside protection and also amplify the upside. On this episode of Trillions, Eric and Joel -- along with James Seyffart of Bloomberg Intelligence -- speak with Simplify co-founder Paul Kim as well as his recent hire Michael Green, who brings hedge-fund experience to the team. The group discusses the macro opportunity, how Simplify's funds work, and how financial advisers might use these ETFs in a portfolio.See omnystudio.com/listener for privacy information.

In March, for the first time ever, a mutual fund went to sleep and woke up as an ETF. Two of them, in fact. And Guinness Atkinson, the issuer, couldn’t be happier about the experience — not that it didn’t take a lot of work to get across the finish line. Many more mutual funds will likely follow suit.On this episode of Trillions, Eric and Joel — along with Claire Ballentine, the Bloomberg News reporter who covered the story — go deep with Guinness Atkinson’s Jim Atkinson and his lawyer, Alexandra Alberstadt about their new ETFs, the SmartETFs Dividend Builder ($DIVS) and SmartETFs Asia Pacific Dividend Builder ($ADIV). They discuss why they converted, what the process entailed, and how other issuers should approach the topic. Did we mention there will be many more of these?See omnystudio.com/listener for privacy information.

Much like kids, ETFs can grow up so fast. And while you can expect the Vanguards and BlackRocks to keep hoovering up assets, there are many lesser-known products that have gained respectable followings. Sometimes it's quite shocking to see just how big they've gotten since the last time you checked on them. On this episode of Trillions, Eric and Joel are joined by Todd Rosenbluth, Director of Mutual & Exchange Traded Fund Research at CFA, Claire Ballentine, reporter for Bloomberg News and Athanasios Psarofagis, analyst for Bloomberg Intelligence. They discuss and debate eight ETFs that got surprisingly large, including: $XSOE, $IQLT, $IVOL, $SOXL, $BUZZ, $UFO, $TMFC and $BUG. See omnystudio.com/listener for privacy information.

Let's be honest, Real Estate Investment Trust (REIT) ETFs probably aren't going to make you blush or quicken your pulse. But they can be extremely practical in a portfolio. Typically known for their ability to generate income, this category of ETFs has seen rapid evolution of late with new entrants that focus on areas such as data centers. It's also made picking the right REIT ETF all the more confusing since there's now dozens of them.On this episode of Trillions, Eric and Joel are joined by REIT trader David Auerbach of World Equity Group as well as Kevin Kelly, a managing partner of Benchmark Investments, the index provider for a few of the new REIT entrants. They discuss the basics of REITs, the pros and cons of category king $VNQ as well as the new generation of REIT ETFs such as $SRVR, $HOMZ, $NETL and, what else, $REIT.See omnystudio.com/listener for privacy information.

A few decades ago, nobody really questioned vaccines. They were viewed as a standard part of staying healthy and safe. Today, the number of people questioning vaccines risks prolonging a pandemic that has already killed hundreds of thousands of Americans. How we got to this moment didn’t start with the rollout of vaccines or in March 2020, or even with the election of Donald Trump. Our confidence in vaccines, often isn't even about vaccines. It’s about trust. And that trust has been eroding for a long time. Doubt, a new series from Bloomberg’s Prognosis podcast, looks at the forces that have been breaking down that trust. We'll trace the rise of vaccine skepticism in America to show how we got here — and where we’re going. Doubt launches on March 23. Subscribe to Prognosis today on Apple Podcasts, Spotify or wherever you get your podcasts.See omnystudio.com/listener for privacy information.

More than 150 years after the end of slavery in the U.S., the net worth of a typical white family is nearly six times greater than that of the average Black family. Season 3 of The Pay Check digs into into how we got to where we are today and what can be done to narrow the yawning racial wealth gap in the U.S.Jackie Simmons and Rebecca Greenfield co-host the season, which kicks off with a personal story about land Jackie's family acquired some time after slavery that they're on the verge of losing. From there the series explores all the ways the wealth gaps manifests and the radical solutions, like affirmative action, quotas, and reparations, that can potentially lead to greater equality.See omnystudio.com/listener for privacy information.

This month showed how much inflation concerns and an uptick in bond yields can mess with a portfolio. It showed the vulnerability of high flying investments such as bitcoin and ARK as well as how a 60/40 portfolio can have both the 60 and the 40 go down together. So yeah, inflation is a big deal. But is it real or just another head fake?On this week's episode of Trillions we speak with Jim Bianco, president and founder of Bianco Research LLC, on why he's taking inflation more seriously this time and what a 60/40 investor can do. He also talks ARK ETFs and its haters, bitcoin's potential and why the retail day trader is here to stay even post-pandemic. See omnystudio.com/listener for privacy information.

Magic mushrooms, LSD and ketamine used to be associated with psychedelic trips and fun weekends. Now they’re increasingly viewed as serious medicine that can be used to treat ailments such as depression and PTSD. The small but fast-growing industry even has its first ETF — the Canadian-listed Horizons Psychedelic Stock ETF, or PSYK.On this episode of Trillions, Eric and Joel speak with Steve Hawkins, the CEO of the firm behind the ETF, who was also behind the world’s first cannabis ETF. He talks the about sector outlook, underlying business fundamentals, the design of the ETF — and whether he plans to start micro-dosing LSD.See omnystudio.com/listener for privacy information.

ETFs tend to sit in the back seat while active players drive prices in the stock market. But what happens when the driver is a hellbent Reddit message board? Well, the world got a flavor of that last week when retail traders on the subreddit WallStreetBets sent a few meme stocks — most notably GameStop — "to the moon," temporarily hijacking a few ETFs in the process. On this episode of Trillions, Eric and Joel are joined by Katherine Greifeld and Claire Ballentine of Bloomberg News, who plunged into the depths of Reddit and followed the fast-moving story closely. The group discusses all the ETF angles of this unusually riveting — and often even funny — story. See omnystudio.com/listener for privacy information.

It’s a new year, and maybe a new you. There’s also a completely new political landscape in Washington DC and probably another big round of stimulus money. What’s an investor to do? Talking to a financial advisor seems like a good first step.On this episode of Trillions, Eric and Joel are joined once again by Barry Ritholtz, CEO of Ritholtz Wealth Management, who’s fielding all kinds of questions from clients right now. They discuss the new administration, his economic outlook, plus his views on Tesla, Bitcoin, ARK, and more.See omnystudio.com/listener for privacy information.

Cathie Wood of ARK is not the first highly concentrated active manager to shoot the lights out for half a decade while sparking a stampede of flows into their funds. There have been many throughout history but perhaps the one that most echoes ARK today is the famous Janus Twenty Fund, which dominated the latter half of the '90s and early 2000s with very similar returns and flows to what ARK is experiencing, albeit one met with a 50% downturn when the Internet bubble burst. On this episode of Trillions, we speak to Scott Schoelzel, the former PM of the Janus Twenty during the fund's magical stretch from 1998 to 2007. Having lived through the ups and downs of cycles, he gives us his thoughts on the current situation with ARK, advice for the firm's investors as well as his takes on the state of active management, ETFs, the Fed and what he's up to these days living out on his farm in Colorado. See omnystudio.com/listener for privacy information.

Covering ETFs this year was like trying to hit a constantly moving target. Businessweek's annual “Jealousy List” -- stories by other outlets that the magazine's staff wish they would've published -- inspired Eric and Joel to bring an ETF version of the idea to Trillions. On this episode, Katherine Greifeld, Claire Ballentine, and Yakob Petersseil of Bloomberg News, who specialize in covering ETFs, join them to discuss a few of the articles they wish they had written this year, about topics such as ETNs, volatility, target date funds, and concerns about index funds. Honorees include New York's Josh Barro; ETF Trends's Dave Nadig; WSJ's Akane Otani, Sebastian Pellejero and Chana Schoenberger; and Institutional Investor's Leanna Orr. Eric also highlights some of his favorites by his colleagues at Bloomberg News. See omnystudio.com/listener for privacy information.

There’s so much going on in the ETF world right now as all kinds of trends, strategies, themes and companies collide in this hotter-than-ever market which is on pace to post another record year for inflows - and volume - in 2020. Next year could be even bigger too as many ‘Big Active’ mutual fund firms representing $10 trillion in assets look to make up for lost time. So what should you watch for in 2021? Rather than do another “outlook” Bloomberg Intelligence’s ETF team has come out with a report that highlights 21 ETFs to watch 2021. Analysts Athanasios Psarafagis, James Seyffart and Morgan Barna join us to go over their contributions to the full list, which are as follows: DFAU, SPGP, ICVT, VXUS, GBTC, SNPE, OVL, SQQQ, ARKK, SVAL, MSOS, VTI, QQQJ, KMED, BATT, NETL, IBUY, SPAK, USMV, FDG and LQD.See omnystudio.com/listener for privacy information.

For years, active mutual funds sat and watched the boom in ETFs from the sidelines, unwilling to participate as it would mean showing their holdings every day. But now they can jump in thanks to a new type of structure that allow them to trade like an ETF but not have to show their holdings every day. These active non-transparent (ANT) ETFs are especially appealing to fund companies with trillions in assets.On this episode of Trillions, Eric and Joel speak with Greg Friedman, Head of ETF Management and Strategy at Fidelity, and Scott Livingston, Global Head of ETFs at T. Rowe Price. Bloomberg Intelligence analyst Morgan Barna joins to discuss how the ETFs work, how the companies plan to find investors, and what to make of mutual funds conversions. See omnystudio.com/listener for privacy information.

Thematic ETFs need to do two things to attract cash: crush the market and capture the imagination. There's no better example of this than the ETFs coming out of ROBO Global, the indie issuer responsible for the blockbuster hit ROBO and the newer upstart HTEC. The latter tracks the companies shaping the future of health care, and is currently doubling the returns of the S&P Health Care Index.On this episode of Trillions, Eric and Joel speak with Nina Deka, an ETF specialist for the company who spent 13-plus years in the health care sector. The group discusses all the ways technology is changing health care, the intricate designs of HTEC and ROBO's indices, and how investors should think about using them in a portfolio.See omnystudio.com/listener for privacy information.

Death has become a growing part of life in the ETF industry. The number closures in 2020 has already blown away the old record with the total number of gravestones already numbering more than 1,100 -- and that's with two months to go yet. One surprise: Few closures are directly related to the pandemic. So what's behind this year's shuttering? And what does it mean for investors? On this episode of Trillions, Eric and Joel seek to answer these questions and more -- including how to take kids trick-or-treating -- with the help of Claire Ballentine, a cross-asset reporter for Bloomberg News, and Todd Rosenbluth, senior director of ETF and mutual fund research for CFRA. See omnystudio.com/listener for privacy information.

One of the most interesting developments in finance this year has been the sudden popularity of the SPAC, or special-purpose acquisition company. A novel way to raise money and take companies public, SPACs are flourishing with more than 60 formed since the beginning of their big breakout year. And while they've certainly made headlines, they've actually existed for years. On this episode of Trillions, Eric and Joel discuss the phenomenon and what it all means with Julian Klymochko of Accelerate Financial Technologies, a SPAC pioneer whose Canadian-listed $ARB ETF offers some exposure to what he considers a new asset class, as well as Josef Schuster of IPOX Schuster, whose index is used for the $FPX ETF that tracks recent IPOs -- and now one SPAC. See omnystudio.com/listener for privacy information.

Few organizations in finance are as mysterious as the committee that oversees the S&P 500 — a group that recently decided to exclude Tesla despite the company seeming to check all the required boxes. On this episode of Trillions, Eric and Joel — along with Katherine Greifeld of Bloomberg News — speak with David Blitzer, who headed the S&P index committee from 1995 until his retirement in 2019. They discuss the Tesla tantrum, why the identities of committee members aren’t public, how the group makes decisions, criticisms of passive indexing, and even the hypothetical path Eric would need to take to get a seat at the table.See omnystudio.com/listener for privacy information.

In the ETF Terrordome, nothing comes easy for issuers -- even if your name is Goldman Sachs. The asset management arm of the storied Wall Street firm launched its first ETF five years ago. Investors have put about $20 billion into the funds to date, a decent start for a relative newcomer. Half those assets are in $GSLC, which was a true game-changer in the smart-beta category and may represent the future of active investing. On this episode of Trillions, Eric and Joel -- along with Katherine Greifeld of Bloomberg News -- interview Cole Feinberg, an ETF specialist with Goldman, about how the firm views the industry, where the team sees white space, what's behind GSLC's success, and how a project like $JUST comes together with Paul Tudor Jones. See omnystudio.com/listener for privacy information.

Selling an ETF has become less about about sales and more about adviser education, which has sparked many firms to create roles for ETF specialists. These are people who know everything about the products as well as the market forces driving their returns. On this episode of Trillions, Eric and Joel speak with Paul Baiocchi, an ETF specialist with Alps, a mid-sized issuer with about a dozen ETFs. They discuss how he talks to advisers about the firm's products such as their hit MLP ETF, their rising-star clean energy fund, as well as their series of `dog' ETFs. They also discuss Paul's days at Index Universe (now ETF.com) as an analyst back when ETFs had yet to go mainstream. See omnystudio.com/listener for privacy information.

Most passive investors take for granted that their fund “tracks an index.” Well, that’s actually something of a feat because there’s so much more going on than meets the eye. And it’s all to effectively end up tied with the index. This job isn't automated, either. Rather, a team of people must work together, playing defense against hedge funds and corporate actions and also offense through securities lending and trading desk acumen. On this episode of Trillions, Eric and Joel — along with Annie Massa, a reporter with Bloomberg News — interview Vanguard’s Gerry O'Reilly. A portfolio manager overseeing many of Vanguard's biggest funds, including the $940 billion Vanguard Total Stock Market Fund, O’Reilly helped rebate more than $200 million to investors through this unsung art of passive portfolio management. See omnystudio.com/listener for privacy information.

BlackRock is the undisputed king of the ETF hill; it’s also the world's biggest asset manager, with more than $7 trillion assets under management. And because 2020 has been one of the stranger years ever, there’s no time like the present to engage with such a financial powerhouse — especially BlackRock, which has had a front row seat through all of the chaos.On this episode of Trillions, Eric and Joel — along with Bloomberg News reporter Annie Massa — interview Armando Senra, head of iShares Americas at BlackRock. They discuss the March sell off, working with the Federal Reserve, the Robinhood phenomenon, competing against Vanguard, the realities of ESG, active non-transparent ETFs, concerns over ownership concentration, indie issuers, and why so many BlackRock employees are musically inclined (Armando aside).See omnystudio.com/listener for privacy information.

The gaming industry is a juggernaut, and the pandemic has been especially good for business. The thematic gaming ETFs, tickers $ESPO, $HERO, $GAMR and $NERD, are all up more than 35% so far this year. Living rooms, phones, Teslas, E-sports stadiums — gaming is everywhere now. And the most popular titles are more than just games anymore; they’re platforms. Matthew Kanterman, a research analyst with Bloomberg Intelligence, and Will Hershey, the co-founder and CEO of Roundhill Investments, whose ETF NERD launched in June 2019, join Eric and Joel to discuss the economics of gaming, the evolving business models, the biggest international players, the latest chapter of the console wars, the push into cloud gaming, and more — including just how many hours one must devote to this demanding craft.See omnystudio.com/listener for privacy information.

The killers of Berta Caceres had every reason to believe they’d get away with murder. More than 100 other environmental activists in Honduras had been killed in the previous five years, yet almost no one had been punished for the crimes. Bloomberg’s Blood River follows a four-year quest to find her killers – a twisting trail that leads into the country’s circles of power.Blood River premieres on July 27.See omnystudio.com/listener for privacy information.

This year, millions of new young people -- many of whom are bored at home during the pandemic -- have started trading stocks, ETFs and options for the first time. They've become such a force that these retail investors are even credited with moving markets. Some critics see this as an accident waiting to happen; others see it as a great opportunity and learning experience for young people. Either way, we keep hearing about these young traders, but we rarely here from them. On this episode of Trillions, Eric and Joel speak with two young day traders about their nascent investing experiences.See omnystudio.com/listener for privacy information.

Adam Neumann had a vision: to make his startup WeWork a wildly successful company that would change the world. He convinced thousands of other people -- customers, employees, investors -- that he could make that dream a reality. And for a while, he did. He was one of the most successful startup founders in the world. But then, in the span of just a few months, everything changed.Foundering is a new serialized podcast from the journalists at Bloomberg Technology. This season, we’ll tell you the story of WeWork, a company that captured the startup boom of the 2010s and also may be remembered as a spectacular bust that marked the end of an era.Catch the first two episodes of Foundering, now available on Apple Podcasts, Spotify, or wherever you listen.See omnystudio.com/listener for privacy information.

The first six months of 2020 has felt more like five years, at least in ETF terms. So much has happened: the lockdown, the selloff, the rebound, the Fed, not to mention oil, airlines, ANTs, ESG, and day-trading on Robinhood. On this episode of Trillions, Eric and Joel invite the Bloomberg Intelligence team of analysts, including Athanasisos Psarofagis, James Seyffart and Morgan Barna, to discuss and debate all the big ETF topics from the first half, as well as themes to watch in the second half. See omnystudio.com/listener for privacy information.

One of the biggest rising trends in the ETF world is the rise of model portfolios, which are almost like pre-packaged meals. On this episode of Trillions, Eric and Joel -- along with Morgan Barna, an ETF research associate with Bloomberg Intelligence -- speak with Tim Clift, chief investment strategist at Envestnet, one of these proverbial "supermarkets" where advisers go shopping on behalf of their clients. They discuss how ETFs get on the platform as well as who makes and uses the models.See omnystudio.com/listener for privacy information.

Exchange-traded funds have upended investing, so how does the Securities and Exchange Commission feel about them? Eric and Joel, along with Nathan Dean of Bloomberg Intelligence, interview SEC Commissioner Hester Peirce about the recent environment, passive investing, ownership trends, the ETF Rule, exotic products, ESG, Bitcoin, and more. They also discuss what she hopes to accomplish before her term ends and the contribution ETFs have made to investing.See omnystudio.com/listener for privacy information.

The US Global Jets ETF (JETS) has seen over half a billion dollars worth of inflows over 50 straight days - unheard numbers for a thematic ETF - despite the fund's 60% year-to-date decline and selling from Warren Buffett. But the depressed airline industry is attracting retail value investors in droves who see huge upside potential as well as looking for a proxy for the re-opening and rebound of the global economy. On this episode of Trillions we interview the founder of JETS, Frank Holmes, about his surprising success after five years of almost no interest in the fund. He also gives his outlook on the airline industry as well as the more-than-meets-the-eye design of the index it tracks. See omnystudio.com/listener for privacy information.

The lockdown has roiled oil markets and with it the world's largest oil ETF, USO, which has changed its exposure almost daily, gone through a reverse split and halted creations after seeing a huge influx of investors looking to call a bottom in oil. On this episode of Trillions, Joel and Eric are joined by Peter Tchir, Head of Macro Strategy for Academy Securities, to break down the USO story and discuss whether an ETF like this should exist and what alternative exist for investors hellbent on trying to time an oil rebound. Peter also gives his take on bond ETFs and brings his sector ETF picks.See omnystudio.com/listener for privacy information.

When you are an ETF issuer, you typically have some products doing well — and other ones doing less well. No better example of that than VanEck Vectors, an eclectic brand of ETFs that reflect the many phases of this year's wild ride. On this episode Trillions, Joel and Eric chat with the firm's CEO, Jan Van Eck, about the Fed's ETF plans, fallen-angel bonds, high-yield munis, video games, and the juxtaposition of offering both green and coal ETFs.See omnystudio.com/listener for privacy information.

March started in one place (high) and ended in another (low). Amid the carnage, traders and investors leaned on ETFs, which saw record volumes. On this episode of Trillions, Eric and Joel speak with Bloomberg Intelligence ETF analyst Athanasios Psarofagis about who the winners and losers in the selloff were, who benefits most from the Fed's rescue plan and how the stage is set for smart-beta to have its next "immaculate rebalance." See omnystudio.com/listener for privacy information.

Remember the good old days? An unloved, decade-long bull market that never seemed to end? When investments went only up? Well, the coronavirus crash of 2020 has turned those fun times into distant memories. At its worst point during the recent sell-off, more than $10 trillion of equity value was erased, wiping out three years of gains. So how have ETFs been faring amid all the carnage? Katherine Griefeld, a reporter with Bloomberg News, joins Eric and Joel to discuss liquidity, flows, fixed income, exotics, leveraged ETFs, and more. All three recorded from their closets.See omnystudio.com/listener for privacy information.

While much of the stock market has suffered over the past few weeks thanks to fear of the new coronavirus and its global economic fallout, there are a handful of stocks and exchange traded-funds that have managed to avoid damage, and even flourish.On this coronavirus-themed episode of Trillions, Bloomberg Intelligence Senior ETF Analyst Eric Balchunas and Bloomberg Businessweek Editor Joel Weber dive into the world of niche biotech ETFs.Joining them are Paul Yook and Ryan Cinalli of LifeSci Index Partners, who have launched Virtus LifeSci Biotech Product ETF and Virtus LifeSci Biotech Clinical Trials ETF, and are currently working on a third.See omnystudio.com/listener for privacy information.

If exchange traded funds are ingredients and the portfolio is the meal, then ETF strategists are the master chefs.One of the best chefs out there is Gary Stringer, president of Stringer Asset Management, an active manager that uses ETFs instead of individual securities to try and generate outperformance.On this episode we go through Stringer’s ETF portfolio full of non-obvious picks, and ask him why he uses them—both the macro case and the product case. ETFs discussed include the iShares Core Dividend Growth ETF (DGRO), the Invesco Taxable Municipal Bond ETF (BAB), the Health Care Select Sector SPDR Fund (XLV) and many, many more.See omnystudio.com/listener for privacy information.

Are active non-transparent ETFs going to be a hit or flop? How can ESG succeed when everyone’s definition is different? What can little issuers do to succeed in an industry dominated by giants? But how can giant asset managers make money if investors want everything for free? These were some of the big questions debated at this year’s Inside ETFs, a conference and networking extravaganza featuring issuers, advisors, service providers, the media and even a few celebrities.We discuss these big themes featuring audio clips recorded on the ground at the event from key attendees as well as in studio commentary from first time attendees, Claire Ballentine and Katherine Greifeld of Bloomberg News. See omnystudio.com/listener for privacy information.

In his annual letter to CEOs earlier this month, BlackRock's Larry Fink pushed business leaders to prioritize climate change as a "defining factor in companies’ long-term prospects." For its part, BlackRock will double the number of sustainable ETFs it offers and pressure index providers to create more environmental, social and governance-related benchmarks. How much will these moves ultimately matter, given that ESG ETFs currently have just 0.5% of the overall ETF pie? And what's the more powerful force, pressure from activist consumers or activist investors? Eric and Joel return to the topic of ESG investing to explore its promises and limitations, with guests Annie Massa, a finance reporter with Bloomberg News; Shaheen Contractor, an analyst with Bloomberg Intelligence; and Graham Sinclair, an ESG strategy consultant, joining to offer their perspectives and insights.See omnystudio.com/listener for privacy information.

Americans are paying more and getting less for their health care than ever before. On the new season of Prognosis, reporter John Tozzi explores what went wrong. See omnystudio.com/listener for privacy information.

ETFs have democratized investing -- everything under the sun is available with the click of a button, and for cheap. Yet this really only applies to the half of the country with the ways, means and desire to invest. What about the other half? How do we get more of them benefiting from the markets?Joel and Eric speak with financial consultant Tyrone Ross, who's passionate about getting the "unbanked" more involved. Smartphones and services such as Cash App make his mission easier, he says, but it's still an ongoing challenge that requires what Ross calls the three Es: exposure, education and empowerment. See omnystudio.com/listener for privacy information.

There’s rarely a dull moment covering ETFs. And this year, as well as the past decade, was no exception. The industry has solidified itself as the hottest destination for new cash, new firms and new ideas. On this last episode of the year for Trillions, Joel and Eric talk to Rachel Evans of Bloomberg News and Todd Rosenbluth of CFRA in a round table format getting their expert takes and outlooks on everything from flows, returns, issuers, launches, fees, active, ESG, themes, marketing and regulation. Eric and Todd also make a new bet!See omnystudio.com/listener for privacy information.

It was nothing short of a spectacular year for the U.S. stock market. Oh, and fixed income. And emerging markets. And gold. Basically everything went up — even if it didn’t necessarily feel that way. But why exactly? And what might next year hold for investors? How crucial is the Fed? The election? So many questions...On this episode of Trillions we talk all things markets with Michael Regan and Sarah Ponczek from one of our favorite fellow Bloomberg podcasts called “What Goes Up?” in what may be the greatest crossover event since the Harlem Globetrotters landed on Gilligan’s Island. See omnystudio.com/listener for privacy information.

Just as a maker of organic salad dressing wants to get into Whole Foods, every ETF issuer is trying to get its products distributed by the fund superstores. Known as wirehouses by the industry, these mega-platforms from the likes of Bank of America, Wells Fargo and Morgan Stanley service advisors with trillions in assets -- and can transform an ETF from zero to hero overnight. But only a minority of funds make it to their shelves. So how does an ETF get on these crucial platforms? By getting through the all-important gatekeeper. On this week's Trillions, we chat with Mariana Bush of Wells Fargo and Jon Maier of Global X about their extensive experience in this world of gatekeepers and keymasters. Rachel Evans of Bloomberg News co-hosts. See omnystudio.com/listener for privacy information.

ETFs compete with just about everything, including mutual funds, options, derivatives, and even single security investing. Another competitor is direct indexing, which means investing in a customized portfolio directly -- bypassing the fund's "wrapper" altogether. On this week’s Trillions, Joel and Eric sit down with Brian Langstraat, the CEO of Parametric, the largest direct indexing provider. He explains what direct indexing is, who it's best for, what the benefits and drawbacks are, and why it isn’t really an “ETF killer,” as some have claimed. Morgan Barna of Bloomberg Intelligence joins the discussion as well.See omnystudio.com/listener for privacy information.

Despite -99% returns, burning through billions, and the occasional controversy, exchange-traded products (ETPs) that track a volatility index called the VIX are flirting with record flows and volume this year thanks to a loyal audience of traders who love their jackpot potential. On this episode of Trillions, Greg King, who was behind some of the most popular products before founding Rex Shares, and Luke Kawa of Bloomberg News, who often writes about volatility, join Joel and Eric for the ultimate power-tool discussion. The group gives an overview of what investors need to know about the products, how they gained some infamy with the 2018 termination of XIV, and some developments to look out for.See omnystudio.com/listener for privacy information.

Bloomberg's Travel Genius podcast is back! After clocking another hundred-thousand miles in the sky, hosts Nikki Ekstein and Mark Ellwood have a whole new series of flight hacking, restaurant sleuthing, and hotel booking tips to inspire your own getaways—along with a who's who roster of itinerant pros ready to spill their own travel secrets. From a special episode on Disney to a master class on packing, we'll go high, low, east, west, and everywhere in between. The new season starts Nov. 6.See omnystudio.com/listener for privacy information.

Would you give up some stock market upside for some downside protection? That's the value proposition for a fast growing new category of annuity-like ETFs that do just that. They are the creation of ETF veteran Bruce Bond, who is known to many as the founder of PowerShares. On this week's Trillions we speak with Bruce as well as Carolina Wilson from Bloomberg News about what sparked the idea for the products, how they work and what the drawbacks are. See omnystudio.com/listener for privacy information.

For years active mutual funds have been looking for a way to utilize the benefits of the ETF structure without having to show their holdings every day. They may have finally found a solution, but will it be enough?Joel and Eric are joined by Dan McCabe of Precidian Investments and Rachel Evans of Bloomberg News, who wrote about McCabe's non-transparent active ETF structure in the latest issue of Bloomberg Markets magazine. McCabe, who's licensing his structure to the likes of BlackRock, JP Morgan and Goldman Sachs, discusses how this decade-in-the-making development came to pass and the benefit it might provide investors while addressing industry headwinds and competition. Eric, Joel, and Rachel begin the episode with a brief discussion of Schwab's move to eliminate commissions -- the latest flare-up in the ETF trading war -- as well the new ETF Rule the SEC finalized last week. See omnystudio.com/listener for privacy information.

One of the main drivers behind the rise of ETFs and index funds is the fast-changing world of wealth management. RIAs have always been the early adopters of ETFs and remain big users today. On this episode of Trillions, we explore their world via a new conference by advisors for advisors called WealthStack. These are not your father's stock brokers but rather a younger, more casual, fiduciary-minded, tech driven group of wealth managers looking to stay ahead of the curve. We interviewed about a dozen attendees on topics such as the future of advice, ETFs, social media, concerns over passive, technology and direct indexing. See omnystudio.com/listener for privacy information.

Multi-factor ETFs are one of the fastest growing ETF categories. But what exactly do they do? Is the sum more than all the parts? Are they active or passive? These are the questions Bloomberg News' Annie Massa sought to answer at the recent Inside Smart-Beta conference. In this special field report for Trillions, Annie interviews analysts, advisors and issuers to get to the bottom of the multi-factor trend.See omnystudio.com/listener for privacy information.

On this new season of Prognosis, we look at the spread of infections that are resistant to antimicrobial medicines. You're probably more likely to have heard of these as superbugs. Their rise has been described as a silent tsunami of catastrophic proportions. We travel to countries on the frontline of the crisis, and explore how hospitals and doctors around the world are fighting back. Prognosis’ new season launches Sept. 5. See omnystudio.com/listener for privacy information.

There's the Spy Kids and then there's the SPY Kids, aka the 11 millennials that unwittingly control the fate of the world's largest and most traded ETF.The $250 billion SPDR S&P 500 ETF Trust is pinned to their longevity, thanks to a quirk in the archane legal structure used by some early ETFs. Like other unit investment trusts, SPY has a set termination date and will expire in 2118, or 20 years after the last of these twenty-somethings die.On this episode of Trillions, Joel, Eric and Bloomberg News reporter Rachel Evans track down three of the SPY kids to discuss their connection to the birth of ETFs, their newfound fame -- and why they wish there was some money in it for them. See omnystudio.com/listener for privacy information.

You know ETFs have gone mainstream when there are multiple TV shows about them, including Bloomberg’s own ETF IQ. Nearing its 100th episode, the show is co-hosted by veteran Bloomberg TV anchor Scarlet Fu and Eric. On this episode of Trillions, Scarlet and Eric take Joel behind-the-scenes of the fast-paced show, pick some of their favorite moments with noteworthy guests, and also deconstruct a few lessons from the ever-evolving ETF industry.See omnystudio.com/listener for privacy information.

A number of high-profile companies have gone public this year -- Lyft, Uber, Beyond Meat, Slack, and Zoom, to name just a few. Yet these new entrants into the public markets aren't included in major indexes at their launch, limiting most investors' exposure to the companies' early trading. While investors can always buy individual stocks, a few ETFs specialize in a catch-and-release strategy of buying companies that have recently listed and then holding them for only a few years -- and they have a history of outperforming their benchmarks. Gina Martin Adams of Bloomberg Intelligence and Carolina Wilson of Bloomberg News join Eric and Joel to discuss the recent flurry in IPO activity and what the holdings of these ETFs can bring to a portfolio.See omnystudio.com/listener for privacy information.

Cathie Wood, founder of ARK Invest, is a successful stock picker in the era of passive. Her actively managed ETFs, which focus entirely on disruptive themes, have overcome seemingly insurmountable odds to find success both in returns and flows. Her bold calls, high conviction and transparent approach has attracted fans and investors -- along with some haters. On this episode of Trillions, Cathie and Rachel Evans of Bloomberg News join Joel and Eric to discuss her approach to picking stocks, identifying disruptive companies and the importance of thinking outside the box. We also explore the risks of being in such a high conviction, high active share ETF. See omnystudio.com/listener for privacy information.

As the second quarter comes to a close, Trillions reflects on some of the interesting trends and takeaways that have emerged so far this year -- and also explores a few things that may yet come to pass. Joel and Eric are joined by Todd Rosenbluth, ETF analyst for CFRA, and Sarah Ponczek, an ETF and markets reporter for Bloomberg News and co-host of the new What Goes Up podcast. Topics discussed by the group include fixed-income ETFs, sectors, new launches, ESG, marijuana, the non-transparent active ETF model, Michigan sports, Tom Hanks, and Family Ties. See omnystudio.com/listener for privacy information.

Leverage and inverse ETFs are the bad boys of the ETF world - akin to Rated R movies or power tools. In the hands of a trained trader they can be helpful and precise. In the hands of a novice they can cut your hand off.  We speak with Sylvia Jablonski of Direxion, the maker of 3x ETFs about her mission to “democratize leverage.” We also demystify these sometimes demonized products and breakdown how they work, what they hold, who should and shouldn’t use them and some of the products that see the most action.See omnystudio.com/listener for privacy information.

Do investors value freedom? And do they really know what they're buying with emerging markets ETFs? Yes to the first, says Perth Tolle, who just launched a new freedom-weighted ETF -- and no to the second. Tolle, who grew up in China before leaving to study abroad, wanted to create a way to invest that aligned with freedom, so she created her own quantative index that recently became the Freedom 100 Emerging Markets ETF (FRDM). China, Saudi Arabia, and Russia are excluded; Taiwan, South Korea, and Chile are among those included and weighted according to Tolle's index. Eric and Joel interview Perth about her personal journey, what it takes to bring an ETF to market, and why she believes freedom is such a good investment thesis.See omnystudio.com/listener for privacy information.

If ETFs had a Mount Rushmore, QQQ (aka 'The Qs') would definitely be on it. This $72 billion legend of an ETF just turned 20 years old and is now the second most traded security in the world. But how much do investors really know about it?  On this week’s Trillions Carolina Wilson of Bloomberg News sets out to the Midwest with microphone in hand to talk to those who built the original index and the ETF as well as tracked its changes over the years. Her journey lead to some interesting discoveries as well as a trip to the Chicago zoo, where she actually got a lion to roar. See omnystudio.com/listener for privacy information.

These days about one in three bites of food you eat wouldn’t be possible without commercial bee pollination. And the economic value of insect pollination worldwide is estimated to be about $217 billion. But as important as bees have become for farming, there’s also increasing signs that bees are in trouble. In the decade-plus since the first cases of Colony Collapse Disorder were reported, bees are still dying in record numbers, and important questions remain unanswered. On this new miniseries, host Adam Allington and environment reporters David Schultz and Tiffany Stecker travel to all corners of the honeybee ecosystem from Washington, D.C., to the California almond fields, and orchards of the upper Midwest to find answers to these questions.See omnystudio.com/listener for privacy information.

While ETFs play an increasingly large role in U.S. financial markets, they're still in their infancy in Europe. The continent has regional markets, which has led to substantial fragmentation -- think a lot of products but not yet a lot of assets. Tom Psarofagis, an analyst with Bloomberg Intelligence who's now based in London, joins Eric and Joel to discuss how ETFs in Europe are "the same but different." See omnystudio.com/listener for privacy information.

ETFs provide unique tax capabilities. And according to a recent article in Bloomberg Businessweek, some of those unique capabilities are being utilized to their fullest potential. While that might actually benefit the average investor, should society examine a deal this sweet more closely? Zach Mider and Rachel Evans of Bloomberg News join Joel and Eric to discuss their reporting, the nuances of heartbeat trades, and the controversy surrounding the article.See omnystudio.com/listener for privacy information.

On this new show from Bloomberg, hosts Mike Regan and Sarah Ponczek speak with expert guests each week about the main themes influencing global markets. They explore everything from stocks to bonds to currencies and commodities, and how each asset class affects trading in the others. Whether you’re a financial professional or just a curious retirement saver, What Goes Up keeps you apprised of the latest buzz on Wall Street and what the wildest movements in markets will mean for your investments.See omnystudio.com/listener for privacy information.

The market for exchange-traded funds is getting nasty. Especially for new ETFs. Carving out a niche for one is becoming increasingly difficult. There are already more than 2,000 exchange-traded products out there and the market has started to feel saturated. Only about 1 percent of new ETF proposals actually ever make it to market. And of that 1 percent that do, 10 of them flop when they get there for every one that takes off. A great concept, a clever ticker symbol and a sharp pitch -- something that’s both clear and powerful -- are crucial. So too is lining up seed capital. An ETF’s chance of success increases markedly if it comes with some initial money behind it. So, given this trend in the market, we dedicated this episode of Trillions to a competition in the Bloomberg newsroom -- a Shark Tank-esque sort of showdown -- to see who could come up with the best pitch for a new ETF.See omnystudio.com/listener for privacy information.

After a fairly long period of peace in the ETF Fee War, an unprecedented outbreak occurred, which saw about 10 different issuers reducing or undercutting costs on a few dozen products, which included the first zero and negative fee ETFs.  Smaller issuers such as SoFi and Salt have participated alongside market leaders BlackRock, Vanguard and State Street. Joel and Eric are joined by Rachel Evans of Bloomberg News for a dive into this two week fee cutting frenzy to break down what it means for investors and the industry. See omnystudio.com/listener for privacy information.

Winter is coming. Actually, it’s pretty much always winter for new ETFs. And on this Game of Thrones-inspired episode of Trillions, Joel and Eric look at two products that have managed to survive the brutal fee wars with their unique approaches: the VanEck Vectors Morningstar Wide Moat ETF (MOAT), which screens for "wide moat" companies, and the Invesco Shipping ETF (SEA), which tracks industrial shipping companies. VanEck's Brandon Rakszawski and Invesco's Nick Kalivas join Joel (a big GoT fan) and Eric (who's never seen an episode) to discuss the ETFs' strategies, fees, and performance -- as well as the upcoming final season of the hit show. Oh, and did we mention the dragon cameo?See omnystudio.com/listener for privacy information.

The biggest exchange-traded fund conference in the world has come and gone. But we have you covered.The event, which has grown from 450 people to over 2,000 in just 12 years, featured panels, presentations and booths on everything from artificial intelligence to environmental, social and governance (ESG) issues, and participants ranging from Paul Tudor Jones to Michael Lewis.Aided by select interviews, Joel and Eric discuss key takeaways from the event.See omnystudio.com/listener for privacy information.

When life handed Sarah Newton lemons, she used ETFs to make lemonade. Or at least to keep herself busy. On this week's Trillions we speak to Sarah, a self-taught, do-it-yourself ETF trader who says she's still up after 6 years. She shares her fascinating story of how she got here as well as tips on trading ETFs and what areas of the market she likes for 2019.See omnystudio.com/listener for privacy information.

Separating hope from hype can feel especially daunting when you look at ETF investing through an ESG (environmental, social, and governance) lens. One reason is that, while ESG draws a lot of media attention, the category itself has only drawn about $7 billion despite dozens of products and new launches. Is apathy or subjectivity the bigger culprit here? Or are investors simply befuddled by yet another acronym? This week, Joel and Eric explore ESG investing, why it matters and how to practically apply it to a portfolio using an ETF. They are joined by ESG advisor and expert Graham Sinclair as well as Matt Bartolini of SPDR, who's helped bring several ESG ETFs to market.See omnystudio.com/listener for privacy information.

Now that pretty much everything has been ETF-ized here on Planet Earth, issuers are looking beyond this world into the final frontier: space. While this may sound "out there," analysts expect the industry to grow to over $3 trillion in the next 30 years. But how, exactly, do you invest in space? What do the ETFs hold? And what about aliens?  On this episode , Bloomberg News reporter Rachel Evans takes a field trip into the world of space exploration for a closer look of the nascent industry and a better understanding of the ETFs offering exposure. She joins Eric and Joel to discuss why capturing profits in space may take a long time.See omnystudio.com/listener for privacy information.

On this new show from Bloomberg, hosts Francesca Levy and Rebecca Greenfield navigate the productivity industry by way of their own experiences. In each episode, one of the two becomes a human guinea pig as she tries to solve a specific work-related problem. Using the advice of so-called productivity experts, the duo tackles obstacles like ineffective to-do lists, overflowing inboxes and unruly meetings. Follow along with their attempts, insights and missteps, and maybe find a solution that will work for you.See omnystudio.com/listener for privacy information.

Surveys have shown that millennials are adopting ETFs at a higher percentage than any other generation, whereas baby boomers remain the lowest. To conduct their own boomer survey, Eric and Joel interview the two boomer investors they know best on this holiday-edition of Trillions: their dads. The men couldn't be more different in their experiences -- one is the ying to the other's yang -- and yet both provide some profound insights into the minds of self-taught investors. They also discuss their experiences with ETFs (one prefers power tools, the other plain-vanilla products) and share what's informed their investing philosophies over the years.See omnystudio.com/listener for privacy information.

Markets no longer look quite so utopic and a new kind of reality seems to be emerging. As investors turn defensive, ETFs that would normally be ignored or rendered useless during the FANG-topia of yesteryears -- short-term debt ETFs, utilities, and low-volatility stocks -- are seeing massive inflows and staging a comeback. Joel and Eric are joined by Carolina Wilson of Bloomberg News and Tom Psarafagis of Bloomberg Intelligence to discuss these market "regime changes" and which ETFs are seeing the most action. See omnystudio.com/listener for privacy information.

There’s been roughly 10 billion individual ETF trades in the past 25 years with almost no issues. This McDonald’s-esque track record of happy customers is one of the reasons ETFs have become so popular. One of the main reasons behind the stellar track record of trading is the important role played by ETF market makers, who provide liquidity for popular ETFs but also lesser traded ones— stepping in to be a buyer or a seller when there are none.  On this week’s Trillions, Eric and Joel speak with veteran ETF market maker Chris Hempstead of Deutsche Bank as well as Annie Massa of Bloomberg News, who just wrote about the secretive market maker Susquehanna in the latest issue of Bloomberg Markets. The discussion covers ETF mechanics, liquidity, and poker. Yes, poker. See omnystudio.com/listener for privacy information.

What if there were a rolling paper that let you put the entire marijuana industry into a tightly packed joint? There is, and it's called an exchange-traded fund.While more and more states legalize medical and recreational marijuana in the U.S., the federal government still classifies it as an illegal controlled substance. But that certainly doesn't make it illegal to invest in the industry, and certain publicly traded companies in the sector have seen their valuations soar of late. Most of these companies also happen to be based in Canada, a country that just legalized recreational marijuana last month. Bloomberg News reporter Rachel Evans takes a field trip to Toronto for a closer look of the nascent industry and a better understanding of the ETFs investors are using to gain exposure. She also joins Eric and Joel to discuss why investors should proceed cautiously in such a seductive space.See omnystudio.com/listener for privacy information.

What’s the most sure-fire way to get a flight upgrade? How can you find the best, secret local restaurants by asking just one question? What's the first thing you should do when you get into a hotel room? On Bloomberg's new podcast Travel Genius, we'll give you those answers—and plenty more—as hosts Nikki Ekstein and Mark Ellwood quiz the world’s most experienced globetrotters for their tried-and-true travel hacks. Listen weekly, and even your work trips will go from a necessary evil to an expert art form. Plus, you'll be padding out your bucket list with dreams of amazing future vacations. See omnystudio.com/listener for privacy information.

Where does a medical cure come from? 100 years ago, it wasn't uncommon for scientists to test medicines by taking a dose themselves. As medical technologies get cheaper and more accessible, patients and DIY tinkerers are trying something similar—and mainstream medicine is racing to catch up. Prognosis explores the leading edge of medical advances, and asks who gets—or should get—access to them. We look at how innovation happens, when it fails, and what it means to the people with a disease trying to feel better, live longer, or avoid death.See omnystudio.com/listener for privacy information.

Acronyms are a popular way to shorthand especially promising emerging markets. Take the BRICs: Brazil, Russia, India and China. Or how about MIST: Mexico, Indonesia, South Korea and Turkey. And here's a new one from Bloomberg Intelligence: Africa's CUTEs, for the Democratic Republic of Congo, Uganda, Tanzania and Ethiopia. These catchy terms tend to make buzz because investors see such vast economic potential in these countries -- but where there's potential, you'll also find risk. Ahead of Bloomberg's New Economy Forum in Singapore on Nov. 6-7, Joel and Eric take a tour of these potential growth engines with VanEck emerging market analysts Patricia Gonzalez and Ola El-Shawarby. They share how they approach investing in countries such as Brazil, Peru, South Korea, Nigeria, and Egypt and give their thoughts on why active investing can outperform passive. Eric also highlights ETFs that can give investors single-country exposures.See omnystudio.com/listener for privacy information.

Bloomberg’s head of economics Stephanie Flanders calls on Bloomberg's worldwide network of reporters and expert commentators to cast a fresh eye on looming challenges for the world economy which affect us all.This 6 part podcast combines on the ground reporting with expert discussion on the future of cities, finance and technology, trade, global governance and making growth more inclusive. It's the start of a global conversation on how to confront these issues which will continue in Singapore in early November, when around 400 top business leaders and thinkers from across the globe will gather in Singapore for the first New Economy Forum.See omnystudio.com/listener for privacy information.

The creation story of the first exchange-traded fund is actually the best way to understand how they work. And it's not just educational, it's entertaining. Like the PC and the MP3, the story of the creation of SPY -- which turned 30 this year -- is full of characters, twists and turns, and subplots. In the end, the product launched an industry that's reshaping not just investing but the entire financial ecosystem. This six-episode miniseries will weave together interviews with the founding fathers and other key players that help investors better understand the ETF and how we got here.See omnystudio.com/listener for privacy information.

With many of the world's stock markets in turmoil, and interest rates on the rise in the U.S., it can be hard to spot investment opportunities. A popular Bloomberg article asks six experts where they would invest $10,000 right now. Some of those areas include Asian countries, tobacco stocks, companies profiting from the mobile payment trend as well as just a plain ol' broad market allocation.  On this week's Trillions we speak to the author of the story, Suzanne Woolley, and personal finance writer Ben Steverman about these picks as well as the ETFs that can be used to play them. We also discuss what they are hearing from retail investors outside the financial bubble about the recent selloff and investing in general.  When you’re done listening, you can read the article at https://www.bloomberg.com/features/2016-how-to-invest-10k/See omnystudio.com/listener for privacy information.

Neeeeeeerrrrrrddsss! The term used to be an insult but now it’s (mostly) a compliment. At least that's the case in the world of ETFs, where passions run high for these low-cost, liquid funds. Used by long-term retail investors and institutional traders, there's a wide range of opinion on which Exchange Traded Funds are best, which trends are smart and what the future may hold.On this week’s Trillions, Joel and Eric spar with a colorful gang of ETF pundits in a McLaughlin Group-style roundtable. They discuss 20 hot issues in the ETF world, including whether fees are overrated, when a zero-fee ETF will arrive, whether ESG funds can ever find an audience, where innovation will come from and what ETF our panelists would use for their life savings.See omnystudio.com/listener for privacy information.

While the rise of ETFs has been good for ETFs, it has come at the expense of many mutual fund managers -- humans who have seen about $1 trillion in outflows over the past four years. The situation has confounded many active fund companies and fueled consolidation in the industry. Now, a prominent active fund advocate and ETF critic says he’s found a better strategy: mutual funds with performance-based fees.On this episode of Trillions, Joel and Eric speak with Peter Kraus, former CEO of Alliance Bernstein, who discusses his new endeavor, Aperture Investors; also joining the conversation is Sonali Basak, a finance reporter with Bloomberg News. Kraus plans to offer actively managed mutual funds that cost about the same as a passive ETF -- unless his portfolio managers outperform their benchmarks and generate alpha. Aligning compensation with performance, Kraus says, is a better incentive than charging a fee based on assets under management. The episode also covers shortcomings of the ETF, why active management needs a dose of creative destruction and how a portfolio might benefit from performance-linked fees. See omnystudio.com/listener for privacy information.

Ten years ago, the financial crisis changed everything -- and helped create the world we now inhabit. Eric and Joel push rewind to revisit 2008, examine why ETFs managed to take in money that year despite the huge loss in the market, and dissect what's changed in the decade since and what it tells us about the future. Christine Harper, the editor of Bloomberg Markets, who covered banking for Bloomberg News at the time, joins to offer her insights.See omnystudio.com/listener for privacy information.

This week on Trillions, Joel and Eric record the podcast equivalent of a double-album with Barry Ritholtz, an ETF-using financial advisor as well as a Bloomberg Opinion columnist, host of the Bloomberg podcast "Masters in Business," and overall deep thinker. In addition to ETFs, the trio discusses investing, the economy, the role of the modern financial adviser, tariffs, Trump, and even God. We're calling this special body of work "Use Your Disillusion I & II," a nod to the seminal Guns N' Roses album. Why? Because - according to Barry - disillusionment is a major driver behind the rise of ETFs and passive investing.See omnystudio.com/listener for privacy information.

This week on Trillions, Joel and Eric record the podcast equivalent of a double-album with Barry Ritholtz, an ETF-using financial advisor as well as a Bloomberg Opinion columnist, host of the Bloomberg podcast "Masters in Business," and overall deep thinker. In addition to ETFs, the trio discusses investing, the economy, the role of the modern financial adviser, tariffs, Trump, and even God. We're calling this special body of work "Use Your Disillusion I & II," a nod to the seminal Guns N' Roses album. Why? Because - according to Barry - disillusionment is a major driver behind the rise of ETFs and passive investing.See omnystudio.com/listener for privacy information.

Next week, we’re going long with Barry Ritholtz—a money manager, Bloomberg Opinion columnist, and fellow podcast host. Get ready: We literally couldn't stop talking.See omnystudio.com/listener for privacy information.

You never go full crypto, right? Yet clearly some in the ETF industry see a massive opportunity, hence the steady talent trickle to the nascent space. To date, the U.S. Securities and Exchange Commission has received more than 25 filings for ETFs featuring Bitcoin. They're effectively the participants in a Cannonball Run-esque race to gain the SEC's approval -- and whoever earns that blessing and is first to market could have a multi-billion-dollar product. But is this asset class even ready for primetime? How would it even work? What roadblocks must be overcome? On this episode of Trillions, Joel and Eric are joined by the perfect guest to discuss all of this: Matt Hougan. The vice president of Bitwise Asset Management and a veteran of the ETF industry, Hougan has deep knowledge of both industries. He's also a face in the Cannonball Run race. His firm just filed for the Bitwise Hold 10 Cryptocurrency Index Fund, which is the first proposed ETF that's a basket of cryptocurrencies. Hougan also gives his take on many of the biggest trends in the ETF industry, from zero-fee funds to passive's future.See omnystudio.com/listener for privacy information.

What is the best ETF for the long-term? How important is index selection? Is there a pot ETF? Can you get private equity exposure through an ETF? These are just some of the questions that Joel and Eric attempt to answer in this episode of Trillions where they dig into the proverbial "mailbag" of questions from listeners on various platforms. See omnystudio.com/listener for privacy information.

Trade tensions and tariffs are a new variable for investors. How should investors differentiate between noise and reality? Should they adjust their portfolio? What ETFs can be used? Joel and Eric are joined by reporter Sarah Ponczek and advisor John Davi to discuss.See omnystudio.com/listener for privacy information.

No one person has had a bigger impact on the fund industry than Vanguard founder Jack Bogle, the legendary investor who invented indexing and popularized low-fee mutual funds. One of Vanguard's biggest advantages: Its mutual fund ownership structure, which is an original Bogle breakthrough. Bogle now thinks other firms will have to follow suit to survive in the future -- one of a few topics he plans to explore in his next book, Stay the Course: The Story of Vanguard and the Index Revolution (Wiley, October 2018). If he's right, the financial ecosystem is in for major changes.During their visit to Vanguard, Joel and Eric also picked Bogle's brain on ETFs, financial advisors, active share, behavior, and Bitcoin for this special episode of Trillions.See omnystudio.com/listener for privacy information.

ETF flows are one of the best ways to get inside the mind of investors. They tell you which asset classes, sectors, strategies and specific ETFs both traders and long-term investors are favoring. But interpreting flows is as much art as science. On this week’s Trillions, Joel and Eric are joined by Todd Rosenbluth of CFRA to dissect ETF inflows and outflows from the first half of what is at once both a typical and atypical year.See omnystudio.com/listener for privacy information.

There are over 120 U.S. ETF issuers, but only one has more than $1 trillion in assets, over 300 products and knows what it is like to beat Vanguard: BlackRock. The asset manager made the equivalent of the Louisiana Purchase when it acquired iShares from Barclays in 2009, a move that has made them the most dominant player in the industry. Joel and Eric interview Martin Small, head of U.S. iShares, about ETFs, investing and his insatiable appetite for guitars. See omnystudio.com/listener for privacy information.

In this special report, Rachel Evans interviews Hal Lambert, the creator of the MAGA ETF, to learn how he turned his idea for the fund into a reality. The episode examines his strategy—buying companies that donate to the Republican Party—how this contrasts with other values-based products, and whether ads on conservative talk shows will translate into investor dollars. See omnystudio.com/listener for privacy information.

It’s a big, expensive, global mystery. Why do women still make less money—a lot less—than men? In the US, the average woman makes 80 cents to every dollar a man makes. Launching May 9, the Pay Check is an in-depth investigation into what that 20 percent difference looks like. In this miniseries we'll show you how the gender pay gap plays out in real life. We'll hear from Lily Ledbetter, Mo’Nique, and a lot of other women who weren’t happy to be paid less. We'll find out what happens when a whole country tries to tackle the pay gap. And we'll talk to some women who are taking things into their own hands.See omnystudio.com/listener for privacy information.

Are ETFs turning mom and pop into maniacal day traders? Are investors using the right type of trade orders? This week, Joel and Eric speak with Matt Gouletof Fidelity, whose platform serves 9 million households, to discuss insights about retail investors’ ETF usage as well as stories about the active fund giant's foray into the ETF world and attempt to out-Vanguard Vanguard.And where is the coveted white space? According to Fidelity the untapped area is the retail investor, who are just beginning to understand and use the product. See omnystudio.com/listener for privacy information.

Smart-beta is one of the hottest trends in not just ETFs but all of investment management. Assets in the category have grown from $0 to almost $1 trillion in barely a decade. But what is it, exactly?  On this week’s Trillions, Joel and Eric explore the mysteries of smart-beta. To some, it's all a mutation of passive indexing; to others, it's a better, cheaper version of active management. "Imagine R2D2 with the head of Peter Lynch," says Eric.  And to help you understand how investors can use the products, Nir Kaissar, a Bloomberg Gadfly columnist and financial advisor, and Tom Psarofagis, an ETF analyst with Bloomberg Intelligence and former issuer of smart-beta ETFs, join to offer their perspectives.See omnystudio.com/listener for privacy information.

While the very largest ETFs attract the bulk of flows, a few smaller products manage to beat the odds and emerge from obscurity each year to capture investors' imagination and assets. Over the past year, growth in robotics, the Internet and China have led to outsized investments into smaller ETFs.  On this week's Trillions, Joel and Eric highlight and analyze up-and-comer ETFs of the past, present and future. They are joined by Bloomberg News' Carolina Wilson on a mission to find the next big things in ETF Land.See omnystudio.com/listener for privacy information.

Tickers are special. Not only can they catch our eye, they also tell a story. Some ETF tickers are especially great -- take MOO, for instance, or TAN. But with hundreds of them cluttering the stock market, you sort of have to wonder: Which ETF ticker is the very best? On this episode of Trillions, Joel and Eric harness the spirit of March Madness with a team of Bloomberg News reporters and create a tournament bracket to determine the champion. Chaos ensues -- but one ticker gets crowned the winner.See omnystudio.com/listener for privacy information.

What happens when ETF nerds/Radiohead superfans take over the podcast? You get the Radiohead Guide to Good ETF Investing. Trillions goes full prog rock this week as Joel and Eric are joined by Bloomberg reporter Rachel Evans for a dive into the band's ground-breaking catalog and the hidden ETF Investing advice contained in it.  Does your ETF portfolio put Everything in Its Right Place or is it filled with Fake Plastic Trees? Are you Optimistic enough to let your portfolio grow Little By Little? These are just some of the Radiohead-inspired questions that get answered in the name of accessible ETF education. See omnystudio.com/listener for privacy information.

The last few weeks have reminded investors that the market can go down as well as up (who knew?). Hedging can help protect a portfolio, and ETFs can help with that cause, but you're effectively picking your poison; some limit the potency of the hedge, others carry unforeseen costs. Joel and Eric sit down with self-described “ETF nerd” Michael Venuto of Toroso Investments to discuss the pros and cons of the various approaches, including volatility products, inverse funds, hedge fund strategies, gold, put options, treasuries and cash.See omnystudio.com/listener for privacy information.

This month, Bloomberg is excited to bring you a brand new show. Every Friday on What'd You Miss This Week, we'll feature the most interesting interviews from Bloomberg's daily market close show, "What'd You Miss" hosted by Scarlet Fu, Julia Chatterley and Joe Weisenthal. We want to take you beyond the headlines and bring you a unique perspective on the week's top stories, and those you may just have missed. It's the perfect way to kick off your weekend. Be sure to subscribe now, so you don't miss a thing!See omnystudio.com/listener for privacy information.

Movies get ratings, so why not ETFs? After all, there are more than 2,100 ETFs, with one new one launching every day, that provide exposure to every asset class, sector, region, country, commodity, currency, factor, theme, derivative and strategy that you can think of, as well as some you’ve never heard of. While most are “plain vanilla,” many come with twists, and some are downright dangerous carrying unforeseen risks.Unforeseen risk was on full display this week as some inverse volatility exchange-traded products turned disastrous, falling over 90% in a day and forcing several banks to issue redemptions. In this episode, Joel and Eric discuss the recent market turbulence, welcome Eric’s new colleague James Seyffart to the show, and also introduce Bloomberg Intelligence’s new “ETF Spotlight” System. The green-yellow-red model couldn’t get any easier to understand and will help you discern safer products from the potentially lethal ones -- before it’s too late.See omnystudio.com/listener for privacy information.

What do you get when you cross ComiCon, the Catalina Wine Mixer and low-cost passive investing? You get "Inside ETFs," the world's largest ETF conference, which is getting bigger and more colorful by the year, in no small part to the growing mountain of flows coming into ETFs each year.  The event – which has grown from 450 people to 2,400 in eleven years featured panels, presentations and booths on everything from Vanguard to VIX and from Bitcoin to Quincy Jones.  Joel and Eric discuss takeaways from the event as well as some select interviews on the ground, which include issuers both big and small as well as self-described “ETF nerds” and one famous music producer.See omnystudio.com/listener for privacy information.

On the fourth episode of Trillions, we get a first-hand look at how a professional builds ETF portfolios that work for different types of investors with varied goals. We look at how ETFs are chosen and assembled as well as the psychological methods Betterment uses to keep investor eyes on the prize, and not the market. See omnystudio.com/listener for privacy information.

What questions should you ask about an ETF before you make an investment? What about when two or three ETFs seem practically the same? In this episode, Todd Rosenbluth, a mutual fund and ETF analyst with CFRA, joins the podcast to discuss his due diligence checklist. This is a topic that can get weedy in a hurry; if you're new to ETFs, just think of it like you're looking under the hood of a car. Start by evaluating the holdings, weightings, and costs, and then you can start wading into next-level stuff like liquidity and volatility. By the end of this episode, you'll learn how expert analysts view any ETF.See omnystudio.com/listener for privacy information.

Right now there are about  2,100 ETFs -- 2,078 if you want to get specific about it. That's a lot of stuff to choose from. How should you approach navigating a store with this much selection? One aisle at a time.On the second episode of Bloomberg’s new podcast, Trillions, we take a stroll through the most popular aisles to meet some ETFs and get a better sense of the offerings. From the Cheerios of equities to the fresh produce of bonds, this episode provides an entertaining and incredibly simple way to make sense of ETFs and why they allow investors to ride capitalists' coattails.See omnystudio.com/listener for privacy information.

Collectively, exchange-traded funds, or ETFs, are doubling assets every couple of years. In order to achieve a feat like that in finance you need some attractive qualities. The ETF happens to have many. You can almost think of these as a disruptive technology, akin to the MP3 or Uber. They’re at once fast, good, and cheap—and few things combine all three of those ingredients for consumers. On the first episode of Bloomberg's new podcast, Trillions, we break down in plain English what exactly makes ETFs so powerful and popular, including their low-cost, diversification, liquidity, convenience, and transparency. Together, these elements are why ETFs are democratizing investing. And they’re not done transforming the investment industry yet, either. In fact, two evolutionary lines are already forming. In one, fees are plummeting toward zero; in the other, every “active” strategy and theme you can think of is getting repackaged as an ETF. See omnystudio.com/listener for privacy information.

Money goes where it's treated best. That simple truth is a big reason why more and more money—trillions, in fact—flows into a powerful, low-cost tool that's quietly transformed investing in recent years. Exchange-traded funds, or ETFs, let you invest in everything from the stock market to gold like never before. This podcast will demystify them—and delight you in the process.See omnystudio.com/listener for privacy information.