Tired of long, unproductive meetings in your firm? I use 4 types of meetings: The daily huddle The weekly tactical The monthly ad hoc The quarterly offsite. I explain in todays podcast why these meetings are crucial for managing capacity, keeping everyone on track, and fostering team accountability. I'll share my experiences and give you practical advice on how to make your meetings engaging, relevant, and ultimately, more productive. Whether you're a growing practice or just starting out, this episode will equip you with the insights to avoid 'meeting stew' and make the most out of your team's time. Tune in and let's make meetings matter! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, we delve into the transformative journey of setting and achieving your priorities, not just the urgent but the truly important ones that align with your personal and professional goals. As February ushers in a fresh start for many, including accountants embarking on their new year, we explore the significance of maintaining focus on your key objectives amidst the chaos of daily demands. Discover the power of a marketing masterclass designed to revolutionize the way you attract, engage, and retain clients. Learn about the strategic approach to marketing that allows for a seamless flow of high-quality clients, enabling you to charge premium prices and grow your business effortlessly. We also introduce an upcoming course, "Power Positioning," which promises to equip you with the tools to create a marketing system that works on autopilot, ensuring a steady stream of inquiries even as you focus on what you do best. This episode is not just about marketing tactics; it's about building a sustainable, profitable practice that thrives on its own merits. Finally, we touch upon the personal side of managing work-life balance, especially during times like school holidays, highlighting the importance of being able to take time off without worrying about your business. This episode is a blend of professional growth strategies and personal insights, offering a comprehensive guide to achieving success in both realms. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Hey there! Welcome to today's episode, where we dive deep into the hustle of the week and share some golden nuggets that might just change your game. This week, I've been all over the place, from hosting a buzzing webinar on winning clients at higher prices to sharing the success story of my accounting firm. We're talking a turnover close to 300,000 in just 2.5 years, and all this without the daily grind on social media. Impressive, right? I spilled the beans on my "Power Positioning System" that's been the backbone of this success. It's a cocktail of attraction, conversion, and referral systems designed to bring in the right clients and keep them coming. I even shared some doodling fun from the webinar (despite my handwriting). For my fellow podcast listeners, there's a special offer waiting for you - a sneak peek into my upcoming course, designed to put your marketing on autopilot and attract those high-paying clients without breaking a sweat. But hurry, the offer won't last forever. I also touched on the importance of positioning yourself as an expert in your niche. It's not just about what you do but how you present it. And guess what? We're using AI to make content creation a breeze. No more staring at a blank screen, trying to come up with the perfect words. But it wasn't all work and no play. I caught a cold, proving I'm human after all. Yet, it didn't stop me from delivering value, from webinars to coaching calls. Speaking of growth, I've joined a coaching program myself because hey, even coaches need coaches. It's all about leveling up and pushing through those pesky plateaus. So, if you're feeling stuck, whether it's about pricing, client acquisition, or just feeling overwhelmed, this episode is for you. I'm here to share the tools, the strategies, and the mindset shifts that have worked for me and can work for you too. Don't let another year slip by doing the same old things. It's time to invest in yourself, to learn from those who've been in your shoes, and to make this year the year you finally break through. So, what are you waiting for? Dive in, soak up the wisdom, and let's make magic happen. Catch you in the next one! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, we explore the transformative journey of mastering client acquisition and effective marketing in the accounting world. As tax season wraps up, we reflect on the lessons learned and how to apply them for a smoother experience next year. We invite you to join our Facebook group or email list for updates on our annual tax return challenge, designed to bring a gamified and competitive edge to tax planning. Diving into the core of the episode, we share insights from my Marketing Masterclass, focusing on the crucial role of marketing in attracting and retaining clients. I share my personal transition from a novice to a marketing expert, emphasizing the importance of specializing and creating niche content. This approach not only sets you apart in the market but also attracts ideal clients who value your expertise. We also discuss the significance of having a solid referral system, which ensures a consistent influx of quality clients. The analogy of being a 'farmer' in business is introduced, highlighting the benefits of cultivating long-term assets and relationships that yield sustainable results, as opposed to the short-term 'hunter' approach. Moreover, I share personal anecdotes and lessons learned, encouraging you to learn from others' experiences. We extend an invitation to join our upcoming program, aimed at revolutionizing your marketing strategies and fostering business growth. This episode is a treasure trove of insights for anyone looking to elevate their business in the accounting sector. Whether you're struggling with client acquisition, seeking to refine your marketing approach, or simply looking for effective strategies post-tax season, this episode has something valuable.  ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this week's episode, I dive deep into the exciting developments and insights from my busy schedule. I kick off by sharing the success of my recent webinar focused on winning new clients at higher prices without heavy reliance on marketing agencies. The positive response was overwhelming, with 15 new members joining the PAC, eager for the upcoming Power Positioning Course 2.0. I reflect on the impressive growth of Capture Accounting, emphasizing the power of a well-structured marketing system that generates leads on autopilot. I highlight the three mini-systems: Attraction, Conversion, and Referral, detailing how each contributes to consistent, qualified inquiries and substantial client onboardings. You'll hear about my innovative approach to content creation, leveraging AI to streamline and enhance the process. I share my excitement about integrating a custom GPT model into the program, making content generation easier and more efficient for all members. I discuss the importance of investing in oneself, sharing my own experiences with coaching and mentoring. I stress the value of guidance and accountability in breaking through growth plateaus and achieving one's business goals. I introduce a game-changing AI tool, Fathom AI, and its transformative impact on recording and summarizing important meetings and coaching sessions. The accuracy and convenience it offers are genuinely impressive, revolutionizing how we review and learn from each interaction. Tune in, take notes, and get ready to transform your practice with the insights and opportunities shared in this episode. Join me as we explore the power of strategic marketing, effective coaching, and the latest AI tools in pushing your practice to new heights. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Hey there! Hello, hope you're doing well and had a great start to your day. This week has been quite interesting for me, from being drafted into a full day at the practice to a mastermind meet in London with fellow business owners. In my latest podcast episode, I dive into the details of these experiences and share insights from a mastermind group where we discussed challenges, strategies, and business growth. Wednesday in London: I met up with a diverse group of entrepreneurs, including real estate fund managers, business performance coaches, software SAS business founders, and more. We exchanged ideas, tackled challenges, and learned from each other. Mastermind groups are invaluable for gaining different perspectives and insights, especially in areas like organizational leadership and strategy. Thursday Team Day: This week marked a significant moment – the first time my entire team gathered in the office together after almost three years. While we've been working remotely successfully, I sensed a need to strengthen our team cohesion. In this episode, I share the leadership strategies and exercises I used to build trust, foster open communication, and address challenges within the team. Trust-Building Exercises: I draw inspiration from Patrick Lencioni's work, particularly "The Five Dysfunctions of a Team." One exercise we did was the "Personal Histories Exercise," where team members shared where they grew up, their siblings, and unique childhood challenges. This vulnerability-based trust is crucial for fostering healthy conflict, commitment, accountability, and achieving collective results. Redefining Remote Work: While I still advocate for autonomy in work, I've realized the importance of occasional in-person interactions. Our team day reinforced the benefits of face-to-face communication and personal connections. It's about finding the right balance and understanding that remote work doesn't mean sacrificing the value of shared physical space. Looking Ahead: I've committed to more regular team meetings, sharing achievements, discussing challenges, and reinforcing our collective vision. Additionally, I'll delve into Patrick Lencioni's "Death by Meeting" principles in future episodes, exploring the four types of meetings for maximum productivity. So, join me in this episode as I reflect on the nuances of remote work, the power of team dynamics, and the strategies to build a cohesive and thriving work environment. Don't miss out on the special offer for my community this month – use the code "Podcast20" to access exclusive content, including the full presentation I delivered to my team. Your feedback and thoughts on remote work are highly appreciated. Connect with me on LinkedIn and let's continue this conversation! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Hey there! Hope you're having a fantastic start to your day. We're already into the second week of January, back to the grind and reality. Have you kicked off your January 2024 with a bang, executing those goals you set last week? I've been on a quest to level up my coaching business, searching for the right coach to take it to the next level. In today's session, I share my thoughts on whether paying for coaching is really worth it. Personally, coaching has been pivotal for me. Two years ago, I hired a book coach, Jenny Carter, to guide me through writing my book. Her accountability and guidance were instrumental in making my goal a reality. Success requires three elements: knowledge, skills, and action. Without a plan and the necessary skills, goals can remain just aspirations. That's where coaching comes in – someone to guide, mentor, and hold you accountable. Reflecting on my own journey, I've invested over £100,000 in self-improvement. Why? Because the best investment is in oneself. It's about gaining the knowledge and skills needed to take the right actions for tangible results. This week, I invested $14,000 to unlock a specific aspect of my marketing and elevate my coaching business. The goal? To double the business in the next few years. If you're feeling stuck, frustrated, or uncertain about your progress, consider investing in yourself. The cost of inaction far outweighs the investment in knowledge, skills, and coaching. It's not about spending, it's about fast-tracking your success. As a friend and fellow accountant, my best advice is to believe in yourself, trust in your ability to take action, and invest in a coach or program that aligns with your goals. Make 2024 your best year yet! I've got a special offer for podcast listeners – use the code "podcast20" to join my Profitable Accountants Community at a discounted rate. Also, check out my upcoming course, Power Positioning 2.0, to learn how to generate inquiries on autopilot. Invest in yourself, take action, and let's make 2024 a year of meaningful progress towards your goals. Join me inside the community or the mastermind program – your success story awaits! Thanks for tuning in. Until next time, take care and make it a great day! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Hey there! Welcome back to the podcast! Can you believe it's 2024 already? Apologies for missing last week – hope your Christmas and New Year break was fantastic. Let's talk goals. Setting them can make a significant difference. Personally, my results soared when I started setting goals a few years ago. Dream big. Envision your life 10 years from now. Reflect on the past year and plan for the future. Connect emotionally with your goals. Understand the "why" behind them – it's your motivation. Focus on 90-day cycles. Live by your calendar; it's your productivity secret. Consider joining our Profitable Accounts Pack with code "podcast20" for a special offer. Connect with a supportive community. This is the best time to be an accounting firm owner. Make a commitment to yourself – dream big, set goals, plan, develop good habits, and find an accountability partner or coach. Envision where you want to be this time next year. Write down your goals, stay focused, and trust the process. Excited for what you'll achieve! Take care, and talk to you soon. Bye for now! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I share insights on whether Google and Facebook ads work for accountants based on my recent experiences. I delve into the importance of clarity in your audience (the "who"), the value of investing in SEO, and how understanding the lifetime value of a client influences your marketing strategy. I also provide a special offer for loyal podcast listeners – use the code "podcast20" to access an exclusive discount for my upcoming Power Positioning 2.0 course, starting in February 2024. Don't miss this opportunity to boost your marketing skills and make 2024 your best year yet. For more details and to claim your discount, visit https://www.rezahooda.com/jointhepac Thanks for tuning in, and let's make 2024 extraordinary together! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

🗣️ From £0 - £1million in just 3 years!! 😮 That’s the incredible story and journey of an awesome accountant called Rachel Harris. Rachel’s has built her firm StriveX into not only a 7 figure firm in just 3 years but also an enviable waiting list of applicants and clients wanting to join! A truly inspiring story of determination, entrepreneurialism and self-belief. In this podcast I've interviewed Rachel about her story and asking her questions around how she grew so fast, took on clients, recruited and built her personal brand which allows her to do some incredible stuff within the accountancy profession. And all this, aged just 30! She’s really an inspiration 🙌 Listen to the episode to find out how she did this  ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675  

In this episode, I dived into mastering webinars, attended a mindset conference, and addressed the age-old question: How do we win new clients? The key is differentiation and intentional action. Niche down using the PPPV formula: Profit, Passion, and Value. Consistently create content that addresses your audience's concerns. Here's a link to my GoProposal session recording ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

How this accountant gets 100% of tax returns DONE by 31 October 😮 Impossible? Nope… Our guest for our podcast session has done just that.. And it’s not an anomaly either For the last 4 years, Nicola Sorrell and her team at Effective Accounting have been getting all their tax returns done sooner and sooner You must be thinking - how on EARTH does she do it??! 🤷‍♂️She has shared tips in this podcast, sit back and listen to the whole episode ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I spill the details on a recent mastermind day in London, rubbing shoulders with successful individuals from diverse industries. The insights shared were nothing short of phenomenal, emphasizing the power of investing in personal development. I also share a rapid-fire story about recruiting someone in just 48 hours using the online jobs platform. Whether you're considering offshoring or looking to enhance your team, this episode provides insights into crafting effective job posts, utilizing apply points, and conducting background checks. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

🔇 How this accountant doubled his revenue to £1.4m in just two years! 😮 I’ve been fortunate working with Tej Gill over the last two years In that period Tej has doubled his revenue to £1.4m 🤯 Tej is an avid learner and someone who takes action It’s no surprise that he’s got such amazing results… In this podcast I talk to Tej about his journey, what he implemented and how he got such amazing results in such a short space of time ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

  In this episode I share the three key activities that will drive exponential results for your business. In this podcast, I'll guide you through the importance of hiring the right team, honing your sales skills, and creating valuable content. Discover how to attract top talent, convert prospects into high-paying clients, and build assets that generate income independently of your time. Don't miss out on this opportunity to take your accounting firm to the next level. Tune in now and start transforming your business today!  ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

In this episode, I dive deep into the idea of buying an accounting firm to accelerate growth. You'll hear my insights on the pros and cons, and learn from my personal experience. If you're considering this route, we'll explore important factors like client demographics, average fees, software compatibility, and team dynamics. Are you a newbie or a seasoned practitioner? I share different perspectives based on where you stand. Join me as we explore this exciting topic. I hope to give you the clarity you need to make the right decision for your business. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

Join me as I delve into the world of networking in this episode. I'll share my personal experiences from my longest solo trip in Dubai where I've met more people in a week than I have in the last six months in the UK. You'll hear about the importance of making yourself memorable in networking meetings. How can you stand out from the crowd? How do you position yourself to be remembered? I'll shed light on the power of LinkedIn and other social platforms for online networking. You'll learn how to make connections that can yield significant business rewards. There's also a discussion about the role of referrals and introductions in your networking strategy. Plus, hear an interesting anecdote about a member of my network who used a unique way to generate referrals. Whether you love networking or dread it, this episode is packed with insights and practical advice to help you navigate the networking landscape effectively. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

In this episode of the podcast, I'm joined by my colleague, Brendan. We're here in Dubai, setting up our Capture Accounting operations. It's been a hectic few days as we navigated the bureaucratic process to obtain the necessary permits and licenses. Once we secure our Emirates ID, we'll be all set to begin property trading and expand our services to our Capture Accounting clients. Our time in Dubai has been well spent. Brendan, who leads our Capture Accounting brand and manages most of our client relationships, and I have been meeting with key intermediaries and clients. Meeting them in person is a rare and valuable experience. Dubai's landscape, weather, and skyscrapers have left us in awe, making this business trip quite enjoyable, especially since we're here without our kids. In today's episode, I've decided to deviate from our usual content and bring Brendan onto the podcast. We've just wrapped up some meetings, and I thought it would be a great opportunity to ask Brendan about his journey with our team, his role, and his experiences. I believe his insights can offer valuable lessons for others in the accounting field. Brendan shares his reasons for leaving his previous employer, focusing on workload and a lack of training and support within the team. He emphasizes the importance of client relationships, and how a client-centered focus led him to our team. Brendan also discusses how our results-based approach, which doesn't fixate on hours and timesheets, allows for greater flexibility and productivity. He appreciates the freedom to work when and where he's most productive. We delve into the benefits of specialization, as Brendan has played a pivotal role in growing our Capture Accounting brand, focusing on serving creators and influencers. This specialization has allowed us to streamline processes and develop a deep knowledge of the industry. Brendan also highlights the significance of trust and appreciation within a team. Trusting your colleagues and showing appreciation for their work are key factors for job satisfaction and building strong, motivated teams. Throughout the episode, Brendan's insights provide a unique perspective on the journey of building a successful accounting practice with a client-centered approach, specialization, and a supportive team. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

Are you someone who wants to overcome your fear of public speaking? In this episode, I share my personal journey and how conquering this fear can transform your results. Join me as I discuss the impact of public speaking on your perceived value, generating inquiries, and driving new business. Discover the power of speaking engagements, seminars, webinars, and podcast appearances. Don't let fear hold you back from unlocking your full potential. Tune in now and start your journey to becoming a confident public speaker. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me  Get TaxCalc Today

In this episode, I share my thoughts on the power of compliance and why it is essential for your success. Join me as I discuss various topics, including evaluating user feedback, user research methods, and understanding user needs. I also provide insights on how to maximize the value of compliance work and build a profitable practice. In the episode, I talk about my recent experiences, including recording in a different location due to technical challenges. I also share exciting news about my upcoming trip to Dubai to set up Capture Accounting and expand our services to creators and influencers. Additionally, I discuss the importance of mindset, understanding your value, and effective pricing strategies for compliance services. Tune in to discover how compliance can be your superpower and how it can contribute to the growth and success of your accounting firm. Don't miss out on valuable insights and actionable tips that can help you thrive in the industry. Join me on this episode and harness the power of compliance! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

As I start my day, I share snippets of my daily life, including managing house renovations and planning a trip to Dubai. Then, I discuss my upcoming speaking engagements for Quickbooks' Get Connected event. Moving on to the main topic, I delve into the question of what is the best structure for your firm. I emphasize the importance of having client managers who serve as the main point of contact for clients. These managers should possess strong interpersonal skills and be able to handle client relationships effectively. I also touch on the concept of a year-end team, consisting of individuals with expertise in handling complex tax planning and year-end accounts. Additionally, I highlight the significance of assigning responsibilities based on individual skill sets and experience. Ultimately, there is no one-size-fits-all solution when it comes to determining the right structure for your firm. It depends on the type of work you undertake, the level of complexity involved, and the technical expertise required. Finally, I stress the importance of giving clients a home within your firm, ensuring that they have a dedicated point of contact for all their needs. By establishing this structure and providing exceptional client service, your firm will thrive and grow. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

In this episode, we talk about pricing and how much you should charge for your services. I share my own experience and insights on determining the right price for your clients. We discuss the value you provide and how to convey it effectively. Whether you're an accountant or in any service-based profession, this episode will help you understand the factors to consider when setting your prices. We explore the concept of value and how it differs from costs. I explain the importance of understanding your client's perspective and finding a price that represents value for money. Pricing is not a one-size-fits-all approach, and I guide you through the process of testing and adjusting your prices to maximize your revenue. I share my journey of transitioning to fixed pricing and the benefits it brings. We discuss the significance of quoting monthly fees and the value of being accessible to your clients throughout the year. I emphasize the importance of pricing based on the value you deliver, including your expertise, thinking time, and acting as a client's agent with tax authorities. If you're wondering how to price your services or looking to increase your prices, this episode provides practical tips and strategies. Join me as we delve into the world of pricing and discover how to charge what you're worth. Tune in now and take your pricing game to the next level! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Hey there, it's me. In this podcast, I share my experience of spending 40 hours a month on self-education and which podcasts I listen to. I talk about how investing in my own education has helped me launch and scale my businesses, manage my family life, and still have time for myself. In the transcript, you'll hear about my routine of reading books, listening to podcasts, attending courses, and learning from others. I also share some of the podcasts I listen to regularly, including those on marketing, entrepreneurship, and self-management. If you're looking to improve your skills, grow your business, or just learn something new, this podcast is for you. Tune in to discover how investing in your own education can pay off in the long run. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Hey there, it's me. In this episode, I talk about my weekly roundup, including the challenges of back-to-school week with four kids in four different schools. I also discuss attending a lunch with Zero and my upcoming speaking engagements with Quickbooks' Get Connected events. Then, I dive into the hot debate of Zero vs. Quickbooks, sharing my perspective as a software-agnostic accountant. I explain how our practice uses a mix of both software and caution against becoming too evangelical about one particular software. Finally, I wrap up with a reminder to keep an open mind about software and to focus on making your life easier and covering the cost of subscriptions within your monthly fees. Thanks for listening! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Hey there, In this episode, I share my tips and techniques for closing a sale. I discuss how to get in front of the right people, run effective sales meetings, and position yourself as a guide who can help prospects achieve their desired outcomes. As usual, I share some personal anecdotes, including my recent coaching session with a team member and my experience talking to a content creator who is interested in our services. I also offer some practical advice, such as using profiling techniques to identify good prospects, asking the right questions to uncover pain points and desired outcomes, and giving pricing information in person. So if you're looking to improve your sales skills, this episode is for you. Tune in to learn the secrets to closing a sale and take your business to the next level. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

In this episode, I share a personal update on my cancelled Bali trip due to my daughter's illness. Despite the setback, I discuss the importance of being able to drop everything and be there for family when needed, all while keeping my businesses running smoothly. Next, I dive into the topic of leadership and the quote "You're not responsible for the work, you're responsible for the people who are responsible for the work." I share insights from my recent coaching session with a team member and how I used recordings of his sales calls to provide valuable feedback. If you're struggling with converting prospects or managing a team, this episode is for you. I share actionable tips and techniques on how to effectively train and manage your team, and how to have productive conversations with prospects to convert them into clients. As always, I appreciate your feedback and support, and would love to hear from you. Drop me a line on LinkedIn and let me know what you think of the episode. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

🎙️ In this episode, I talk about the different software systems that we use in our practice to manage our workflow, client data, and knowledge hub. I break down the three areas of our firm (factory, office, and brains) and explain the importance of having systems in all three areas. 🔍 In the factory, we use Glide to manage our workflow, including deadlines, job stages, and quality control. In the office, we use TaxCalc for our CRM and Virtual Cabinet for document management and client correspondence. We also use Signable, integrated within TaxCalc, for electronic signatures. For our knowledge hub, we use Notion to create a database of all our process notes, tutorials, and useful links that help us work smarter and more efficiently. 👨‍💼 Throughout the episode, I stress the importance of having a knowledge hub to capture and share intellectual capital between team members in the most efficient way possible. I encourage you to build out your own knowledge hub to improve your team's efficiency and profitability. 👍 If you found this episode helpful, please leave a rating and review on your favorite podcast platform. Thank you for listening! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

In this episode, I discuss why I no longer hire trainees in my accounting practice. I share my personal experiences and thoughts on the alternatives available to small firms, including outsourcing and offshoring. I explain the challenges and risks involved in training inexperienced employees and why it's often better to recruit people with some years of experience under their belt. I also highlight the benefits of hiring offshore employees, such as cost savings and the availability of experienced candidates. If you're a small accounting firm owner, this episode will give you insight into the pros and cons of hiring trainees and alternative hiring strategies to consider. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Join me as I discuss how to allocate work to your team members in your accounting firm. I'll share insights on building a team, retaining high performers, and creating a culture of high performance. Learn how to delegate responsibilities, allocate work, and manage client portfolios for maximum efficiency and profitability. Plus, find out how to position your firm for success and build a business that can run without you. Don't miss this valuable episode! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hi there! In this episode, I'm sharing with you some of the things I don't do in my practice that might help you determine what to eliminate from your plate. As practice owners, we often do things the way they've always been done, but there might be ways to streamline and free up your time. I hope this episode gives you some ideas. I start by discussing the technical work I don't do, including preparing tax returns, accounts, and bookkeeping. I also don't review work anymore, as I trust my team to handle it. Client contact is another area I don't do anymore. I don't have any client meetings or even client emails or calls. Instead, I've passed off client relationships to my client managers, who handle the bulk of client communication. I also don't handle any administration, AML work, risk assessments, or employee and client onboarding. Instead, I focus on marketing and driving inquiries into the business. I handle the high-level strategy and direction of our marketing efforts and work with agencies to deploy tactics. If you're interested in learning more about what I don't do in my practice, give this episode a listen. It might inspire you to reevaluate what's on your plate and delegate more effectively. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hey there! In this episode, I talk about offshoring and outsourcing. These are great options to manage operations throughout your firm, especially if you're struggling to find and retain good talent. Outsourcing involves engaging an outsourcing outfit, normally a company based overseas, to outsource some of your work to. This is great for things like payroll or year-end accounts, where you need some extra help. Offshoring, on the other hand, involves engaging an employee or team member who sits offshore, away from your shores. They become part of your team and work under your direct supervision and control. I share my personal experiences of using both outsourcing and offshoring, as well as stories and experiences from others. I also discuss the difference between outsourcing and offshoring, and how to find talent directly and through an agency. If you're struggling to find good talent, I highly recommend checking out offshoring and outsourcing options. It's becoming harder than ever to recruit in the UK and these options can be a great way to manage your operations effectively. Listen in to learn more about my experiences and tips for making offshoring or outsourcing work for you. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

From start-up to 18 people and on track to hit £1million after just 3 years! 🤯 That’s the incredible story of julie Wilkinson of Wilkinson Accounting Solutions.  In this episode i’ll be speaking to Julie on: how she managed to get such phenomenal growth in such a short space of time how she grew by acquisition and continues to do so with her aim of building a £5m in the next 5 years before exiting 🚀 how she manages a completely virtual team of 18 people including 7 in-house CFO’s how she wins high value fees with a focus on management accounting and M&A activity how she fits all the above in together an active lifestyle and taking out several weeks a year from the practice! Listen to this episode and get tangible takeaways that you can implement in your practice and life to get results 👌 You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Welcome to my debrief of the PAC members LIVE event! During the event, we discussed various topics related to user research and how to effectively evaluate user feedback. We also compiled a document containing different user research methods. One of the key takeaways from the event was the importance of understanding user needs. We talked about how to design and implement projects that address those needs and how to analyze data and interpret results to inform future decision-making. I was particularly excited about the session on winning new clients. We had a panel of practice owners share their experiences and insights on how they were able to attract new business. It was great to hear about the successes they had using the power positioning course and how they were able to find their niche. We also talked about pricing and re-pricing strategies for existing clients. This is an area where many accountants struggle, but we heard from members who had gone through the process and increased their revenue by £80,000 to £100,000 using the gap analysis approach. Finally, we discussed how to attract and retain the best talent for our teams. This session was particularly valuable for me, as a practice owner, and I appreciated hearing from other members who had successfully scaled their businesses and shared their experiences on how to structure their teams. Overall, it was a fantastic event that provided a lot of value and inspiration for me and other members. I'm looking forward to implementing some of the strategies and techniques I learned and can't wait for the next event! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this episode, I discuss why time sheets aren't giving you the information you think they are. I share my journey of using time sheets and how I eventually got rid of them. I explain the three reasons why people use time sheets and why they're a lousy measure for pricing and profitability. Instead, I suggest focusing on the value you create for clients and maximizing what you get at the top end. I also share how to hold your employees accountable to work, and how to attract and retain the highest performers in your team. Tune in to learn more about the problems with time sheets and how to move towards an environment where only results matter. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this podcast episode, you will learn about the importance of leading with the problem and productizing your solutions. The speaker discusses real-life scenarios and demonstrates how to identify and address the pain points of potential clients. You will also learn how to present your solutions in a way that resonates with your target audience and encourages engagement. If you're looking for effective marketing strategies for your business, this podcast is a must-listen. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Join a conversation about proactive client management, where I talk about how to become a trusted advisor to your clients. In this episode, I talk about the importance of being proactive, building a network of experts, and identifying the right clients to serve. I also share insights from recent prospect calls. Listen now to learn how to take your accounting firm to the next level You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Are you feeling overwhelmed and stressed out by your workload? In this episode, we discuss how to manage your time and prioritize your tasks to be more productive and less stressed. We share tips on how to use the 80/20 rule, learn to say no, and live life by your calendar. Plus, we reveal the most powerful lever in the profit equation and how to use it to work less, earn more, and enjoy life more. If you're ready to take control of your time and your practice, this episode is for you. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this episode, you'll hear some quick tips on how to get more referrals for your business. We'll cover why referrals are important, how to ask for them in a systemized way, and how to build up your network of intermediaries online. You'll also hear some real-life examples of how these strategies have worked for other professionals. If you're looking to generate more business for your firm, this episode is for you. Don't forget to grab a copy of the Four Pillars if you haven't already. You'll find a link in the description below. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Join me as a describe how we run a weekly team meeting in my accounting firm. Learn tips for making meetings efficient and effective, including the importance of knowledge sharing, building relationships with team members, and tracking key metrics. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Welcome to the latest episode of the Profitable Accountant Podcast! In this episode, Reza Hooda shares his experience at the Accountex conference and book launch. He talks about how the stars aligned for him to launch his new book and do a book signing at the conference. Reza also shares the importance of understanding your target audience, getting clear on who you serve, and increasing your perceived value to charge higher fees. He discusses how rebranding his podcast to "The Profitable Accountant" and niching down into a particular sector or activity can make marketing easier and more effective. Reza also emphasizes the opportunity to take on the full finance function and reframe bookkeeping as a virtual finance office or a full finance function handling. Listen in to learn more about how to build an accounting firm to win clients, charge higher fees, and outperform the competition even in harsh economic climates. Don't forget to follow the podcast and drop Reza a line on social media to let him know your thoughts! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Join me in this episode as I discuss the three phases of your customer's journey and how to deliver a wow experience in each. Learn how to increase the perceived value of your services and ultimately drive up the price you can charge. I share tips on what to do in the prospecting phase, such as specializing in a niche and offering valuable content.  I also discuss the importance of the meeting phase, where you can position yourself as a problem solver, and the onboarding phase, where you can offer touchpoints to maintain a high perception of value. Listen now to learn how to increase your value in the eyes of your clients. Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Are you thinking about writing a book but don't know where to start? In this podcast, you'll learn how easy it is to write and publish a book, even if you're not a professional writer. I share my experience of writing my first ebook and how it helped me elevate my credibility and authority in my field. I discussed the importance of leading with value, not waiting for perfection, and using tools like AI to help you overcome writer's block. I also talk about the impact a book can have on your marketing efforts, including using it as a lead magnet and repurposing the content for social media and blog posts. If you're ready to take your business to the next level, writing a book might just be the thing you need to set yourself apart from the competition. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Welcome to this episode where we delve into the story of Tej Gill, a PAC Mastermind member and successful Accountrepreneur who managed to hit over £1m in revenue with just five people, all while working fewer hours! Tej took over a traditional practice and transformed its results in just a few years, including growing from £650k to over £1m in just over 12 months. In this episode, you'll hear exactly how Tej achieved this incredible growth and what he did to make it happen. We'll also dive into what a £1million firm can look like and give you a chance to join the conversation and ask Tej any questions you might have to help you on your own journey and inspire you as to what's possible. Don't miss out on this incredible episode! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

How I run my firm on a 4 hours a week and make over $500k in net profit!  That’s what  guest talks about in this episode.  My man Scott Scarano has transformed his firm in recent years He’s got it to run without him so he can spend more time doing his podcast and rapping! Listen to this episode so you can hear Scott’s journey and as always take away some tangible takeaways for you to implement You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

From $0 to $1million in 18m! That’s the story of Shanita Jones who’s the guest on my Accountants Live show I spoke to Shanita about how she managed to get such awesome growth in such a short space of time Although she’s based in the USA the techniques she’s adopted to generate enquiries and clients will apply to you too You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hey there, it's time for a new episode of my podcast! In this episode, I talk about the fear of repricing and how to overcome it. Do you ever feel like you should increase your prices, but you're afraid of losing clients or getting into uncomfortable conversations? You're not alone. We all have a deep-seated fear of rejection, and it's holding us back from making more profit. In this podcast, I explain the origin of this fear and how to develop immunity against it. I also share a three-step pricing framework to help you stop worrying and start preparing for those important conversations with clients. If you want to learn how to increase your prices and generate more profit, this episode is for you. Tune in now and take the first step towards overcoming your fear of repricing. And if you're not a podcast listener, don't worry! You can [click here] to opt out of podcast emails and keep your inbox focused on the weekly value content you receive. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hey there! In this episode, I talk about what really makes you profitable. Hint: it's not timesheets. We discuss why relying on timesheets can be problematic, and how focusing on inputs rather than outputs can lead to inefficiency. Instead, we explore how maximizing revenue and minimizing costs can help drive profitability. I dive into the importance of positioning and pricing to attract the right clients and charge the right fees. We also explore how to minimize costs by being selective about the clients you take on and by leveraging intellectual capital within your team. Ultimately, we discuss how understanding employee motivation and harnessing individual strengths can help you get the best out of your team, and in turn, make them more productive and engaged. Listen now to learn how to reframe your thinking and drive profitability in your practice. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hey there, in this episode, I want to share with you three paid apps that have provided me with immense value. I know there's a lot of software out there, and it can be overwhelming, but trust me when I say that investing in the right apps is worth it. Have you ever looked at how much you spend on software and had a heart attack? I know I have. But the efficiencies that can be gained through the use of software are like having extra team members. So, for me, I never see spending money on software as a cost, but rather an investment. In this episode, I'll go through the top three paid apps that I use regularly. These apps have helped me save time and money, and I'm excited to share them with you. They're not accountancy specific, but I consider them supportive apps that are well worth the investment. Now, you might think that spending money on software is unnecessary, but the potential upside and benefit can be significant. I want to help you see the value in these apps and how they can help you be more productive and efficient. So, make sure to tune in to hear about these apps and how they've helped me. You never know, you might discover an app that you've never heard of before that can change your life! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this episode, we're going to talk about a topic that can save you a lot of time and headaches: routing forms in Calendly. Do you ever find yourself getting bombarded with requests that are irrelevant or time-wasting? Or struggle to manage scheduling appointments efficiently? Well, in this podcast, we'll explore how routing forms in Calendly can help you get rid of those time-wasters and streamline your appointment scheduling process. By the end of this episode, you'll learn how to create routing forms that ensure your meetings are only booked with the right people, at the right time. You'll discover how to customize questions, set up notifications, and use conditional logic to guide people to the appropriate meeting types. So, if you're tired of wasting time on meetings that don't matter, or you want to optimize your appointment scheduling process, then this episode is for you. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Studies show that ninety percent of an iceberg is below the waterline while ten percent of it remains above the waterline. I liken an iceberg to the total value your prospects get from your services. The ninety percent of the iceberg below is akin to the actual value your prospects would get from working with you while the ten percent is the perceived value they can see, feel, and believe they will get from working with you. How much you can charge for your services is first tied to the perceived value (the tip of the iceberg) they can see and feel. So if your prospects can’t perceive enough value from working with you, they won’t agree to be charged a higher price, but if they can see it, they will agree with the price. Are you curious about the relationship between value and price? Do you want to learn how pricing strategies can impact your prospect’s buying decisions? Then you won't want to miss this episode! In this episode, we dive into the factors that determine the value of products and services, and how pricing captures a share of that value. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hey there, in this episode, I want to share with you three paid apps that have provided me with immense value. I know there's a lot of software out there, and it can be overwhelming, but trust me when I say that investing in the right apps is worth it. Have you ever looked at how much you spend on software and had a heart attack? I know I have. But the efficiencies that can be gained through the use of software are like having extra team members. So, for me, I never see spending money on software as a cost, but rather an investment. In this episode, I'll go through the top three paid apps that I use regularly. These apps have helped me save time and money, and I'm excited to share them with you. They're not accountancy specific, but I consider them supportive apps that are well worth the investment. Now, you might think that spending money on software is unnecessary, but the potential upside and benefit can be significant. I want to help you see the value in these apps and how they can help you be more productive and efficient. So, make sure to tune in to hear about these apps and how they've helped me. You never know, you might discover an app that you've never heard of before that can change your life!

So, what do you do when you hear about or get invited to an accounting conference? Do you attend? Or do you discard it as not valuable? I’ve been attending accounting conferences for some time now and have gotten quite an amount of value from it that has benefited me and what I do. Join me in this episode as I explore the value of attending accounting conferences. Are they worth the time and money investment? Find out if it’s worth making the trip in this episode. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Have you seen the news around lately? There’s doom and gloom everywhere. We’ve got the highest inflation on record in living memory, fuel prices at an all-time high, interest rates rising, government debts at record levels, and taxes going up. Things are getting worse right before our very eyes. But amidst it all, is a great opportunity for practice owners to 10X their fees, to expand, and to build a practice of their dreams. In this episode, I’m going to share with you why this impending doom is actually a blessing in disguise for accounting firm owners, and how to take advantage of the situation. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

How do we make the year 2023 our best year ever? What do we do to set ourselves up for success? And I’m not talking about setting resolutions that you’re probably going to have forgotten by the end of February. I’m talking about setting clear goals and being intentional about what you want to achieve and how you want to look and feel by the end of the year. In this episode, I’m going to share with you how to set goals and achieve them. You’re going to learn the big secret behind achieving goals and how you can have your goals pull you towards them instead of leaving you depressed for failing. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Do you want to connect with your ideal clients on a DEEPER level? Do you want to have them bring out their wallets to get what you offer? Then you need to get inside their heads. You need to understand their feelings, problems, and desires so that you can best position yourself as the solution they are looking for. In this episode, I’m going to share with you what I do to get inside my ideal clients’ heads and become the person they run to for help. In fact, I’m even using one of the strategies right now on you! Listen to find out which one. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Many people are still of the mindset that unless you are seen working in the office then you’re not really working at all. I get a lot of people asking me whether I even work at all because I seem to spend most of my time outside the office. I think that is ridiculous. Work isn’t a place you go, it’s something you do. Many people can’t fathom how possible that is because they don’t know how to make it work for themselves. This is why in today’s episode, I’m going to reveal the secret to building a firm that allows you to work wherever you please, when you please. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Often most people think you need to put in more hours to get more work done. But they are wrong. Because it’s not about working more hours, it’s about optimizing the output and the work you get done in those hours. And to do that you need a second brain. A place where you can store information and retrieve it easily. A second brain will help you be more efficient in your work, and allow you to get more done within your usual working hours or save that extra time for other important things. In this episode, I will share with you exactly why you need a second brain and the immense benefits it adds to your productivity. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

It’s easy to think that because of the many consistent wins shared on social media that highly successful accounting firms don’t lose clients or experience losses. Well, you’d be wrong. No firm is perfect no matter how successful they are. And there is always more room for improvement. In this episode, I’m going to share with you how I lost a £15,000 client. I will share with you both the learnings and the takeaways, so you get an insight into the kind of clients to go after and the best way to retain clients. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Netflix, one of the most valuable businesses in the world, has an interesting workplace culture that fully satisfies its employees and compels their loyalty in a positive way that leads to high performance. What are they doing right? And what can we learn from them and incorporate into our own businesses? In this episode, I’m going to be sharing with you Netflix’s workplace culture principles that I learnt from its founder, Reed Hastings. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Think you have a lot to handle in your firm? Think again 😆 In this episode I spoke to Eriona Bajrakutaj who runs Majors Accounts. She’s ultimately responsible for 1,600 clients and 19 team members whilst aged just 30 🤯 Eriona spoke about her journey to taking over the practice and transitioning a very traditional practice into a dynamic modern practice And how the firm used to actually have 2000 clients (!!) and Eriona underwent a process where 20% of the client base had to go when changes were brought in If you’re thinking you have clients that are hard to change or are worried about losing clients if you put their fees up then this will be a good episode  for you! 😄

If you struggle to grow your firm beyond where you were years ago, then it could be that you don’t have a slick system in place. You’re probably preventing growth in your firm by handling tasks you shouldn’t be handling. As a business owner, your time is better spent working on the business, in casting the vision, building processes, and ensuring everything work smoothly. You are not to be the technician involved in handling every single activity. In this episode, I’m going to show you how to separate yourself from the business by creating processes that allow tasks to get done effectively and free up time for you in the process. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Have you ever been turned down by a potential client after a sales meeting because you were slow in getting back to them? Or because they were not clear on how you were going to help them get results? Well, that’s because you don’t have a slick sales and onboarding system in place to make things efficient and do the heavy lifting for you. In this episode, I’m going to share with you my sales and onboarding system, and also show you how I use it to impress clients and increase my perceived value. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Do you know the reason why you are still stuck facing the same problems in your accounting firm year after year? It’s because you don’t know what is possible. What if you take the time to see how others, who have gone through the same problem you have, overcame these problems? Wouldn’t that give you a fresh perspective on how to handle the problem better? In this episode, I’ll share with you one of the successes I had with my mentoring client, Tom. You are going to learn about his struggles and how we got over them, as well as the results we got in the process. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

If you find that you’re always overwhelmed with the amount of work in your firm, you’re constantly putting out fires, and having to be actively involved before anything gets done in your firm, then it’s most likely that you’re suffering from a poor system. In this episode, you’re going to discover the 3 fundamental systems you absolutely must have if you want to run a successful accounting firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

If you’re looking to generate More Income, More Impact and More Inbound Opportunities you’ll want to hear the inspiring story of our next guest Harvee Pene. He is an Australian Accountant, 2x TEDx Speaker and best-selling author of ‘The STANDOUT Accounting Firm’, ‘Accountants Be 1% Better’ and ‘GET LEADS: 6 steps to more leads, more fun and a more lucrative Accounting Firm.’ In this episode Harvee talked about how he bought a standard accountancy practice and transformed it into ‘Inspire - Life Changing Accountants’, twice recognised as one of the “Top 100 Companies in Australia”. Although going from Standard to Standout resulted in a 10x increase in Revenue (for which he has a 9 step process) he says the highlights he’ll share are - Making an extra $2,500 / week by going from giving away advice to giving guarantees. Moving from $1,800 to $9,000 / client / year by becoming known for R.E.S.U.L.T.S instead of Red-Tape. Giving 10 Million Days of access to Food, Water, Health and Sanitation to Families in need to help End Poverty by 2030. “All because”, Harvee said in a recent conversation with me, “we went from being Accountants to Authors.” Listen to this episode to find out more  You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Most of the time we accounting firm owners spend the majority of our time trying to win new business, trying to get that lead, and convert that prospect… that we completely forget to take good care of our existing clients. And this could be dangerous to us because we are ignoring the lifetime value of that client by doing so. Improving the experience of your existing clients is very important and it could lead to more opportunities for you in the future if you do it right. In this episode, you’re going to learn why improving client experience is extremely important and how to create those ‘WOW’ experiences that make clients stay with you for a long time. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Many accounting firm owners spend much time trying to figure out how much profit they should be making in a month or a year and very little time understanding the factors that drive-up profitability itself. The truth is, there is no set amount of profit you should be making. So the better question is … ‘What are the drivers of profitability?’ This is what I will be addressing in this episode. You’re going to learn the key factors that drive-up profitability in your firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Clients don’t pay to spend time with you – they pay for access to you, and the ability to call you when they have a problem. If you put barriers to that by charging them every time you spend solving their problems then, they won’t call you anymore and instead call your competitors. But offering unlimited telephone & e-mail support looks burdensome. How do you rationalize giving clients such support? How do you strike that perfect balance where you both benefit from it? There are 2 ways to do that. In this episode, you’ll learn what they are and why applying them would make unlimited telephone & email support a really valuable service for your firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

🗣️ Ever wondered what it takes to become an ‘award winning’ firm? Listen yo this episode with Pamela Phillips of de jong Phillips - a MULTI award winning practice ⭐ As well as recently winning Xero small firm of the year award for 2022, Pamela and her team also won the Accounting Excellence award for the same category back in 2020. Not only that but Pamela actually lives in Germany and runs her firm remotely with a team of 10 based in the UK I spoke to  Pamela around how they achieve 30%-40% growth year on year and manage to achieve average fees of £10,000+ You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Do you use pricing software in your accounting firm? What pricing software is out there? And which one is the best one to use? For someone who has been running his firm since as far back as 2008 when most of the things we had to do were done manually, I appreciate the existence of these pricing software and I’ve come across a number of good ones in the past. In this episode, I’m gonna share why using pricing software is a good idea, and also some of the good ones I know (including the best one out there). Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

How do you motivate your employees to do better work? Do you give them performance-related bonuses? And does that work? From my years of study on the subject and dealing with employees, I have found that giving performance-related bonuses does NOT work – and that knowledge workers aren’t really driven by money but by certain other factors. In this episode, I’m going to share my beliefs on this and also let you know the downside of giving performance-related bonuses. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

The best investment I ever made was not in software, stocks, property, or crypto. The best investment I ever made was in myself. And books played a major part in that. Books contain the years and years of experimentation, research, and findings of the author which can be condensed into our brains in a number of hours. Books changed my life and changed my business for good. In this episode, I’m going to be sharing with you the incredible books I read that turned things around for me. Be sure to grab a pen and paper and jot like crazy because these books would change your life too. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Have you ever wondered how those other accounting firm owners consistently score new clients at higher prices while you struggle to get a measly amount every month? I can assure you that it’s not magic or rocket science either. It comes down to an understanding of the relationship between price and value, and how to create a premium perception of your services in the eyes of your prospects. In this episode, I’ll explain what all that means and give you a roadmap to doing this for your firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You hear many ‘gurus’ out there emphasize the importance of choosing a niche. How it helps you boost your expertise, add more value to your target audience, and charge more. And now, you’re considering doing the same but don’t know how to go about it. I believe the best way to grow your practice is by saying NO to the wrong type of clients and getting clear on who you serve and how you serve them. In other words, choosing a Niche. In this episode, you’ll learn some of the things to look out for when you go about choosing your niche. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Many accounting firm owners struggle to get clients because they do not know this simple truth. Behind every sale is a pain that needs solving. If people are not in pain they’re not going to be interested in your solution. Your job is to uncover what that pain is and craft your messaging to address it. In this episode, you’re going to learn why pain is essential to making a sale, how to uncover the pain your prospects are going through and how to use it to win more clients in a sales meeting. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

We hear all around these days from social media and emails from software providers wanting to sell their software that compliance is dead and that we need to be doing advisory… But is compliance really dead, though? And do we all need to be doing advisory? In this episode, I’m going to share my views on the subject and let you know what I’m doing to help my clients get results and also get compensated well for. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

🗣️ Are you using timesheets? ⌚ 🗣️ Do you try and work out profitability by client? In this episode I have someone who is going to blow your MIND 🤯 with everything you’ve ever thought true about timesheets and measuring profitability My guest is Reginald Tomas Lee - a professor, TEDx speaker, author and consultant helping organisations make better business decisions through banishing myths around cost accounting and profitability. He has written several books including one called Lies, Damned lies and Cost Accounting which was a real eye opener for me 👀 Be prepared to have everything you knew about cost accounting, measuring profitability and using timesheets to be completely shattered! This is going to be a cracking podcast which will get you certainly get you thinking about how you are currently using information to manage your business You will learn: ✅ Why cost accounting is flawed - and what we ought to be looking at instead ✅ The problem with how we look at profitability - and how it’s actually losing us money ✅ The real numbers we need to be looking at to guide our business decisions ✅ What we need to be doing to drive efficiency

One of the questions I get asked often by other practice owners is how to attract and retain talented high-performers in their practice. In my years of running my own practice, I’ve hired and sacked a total of up to 10-15 people, and I’m going to share with you all I’ve learned in the process. In this episode, you’ll learn the mistakes I’ve made in both hiring and retaining employees and the secret I learned to build a great working environment where the client’s interests are kept at heart. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Have you ever given so much value on a prospect meeting before and yet they still didn’t become clients? Unfortunately, this happens most of the time. We give so much value & time and yet have nothing to show for it. But what if there was a way to charge for initial consultations? A way to get paid upfront for the value and time we give. In this episode, you’re going to learn my special method for charging for strategic consultations. Use this method to get paid upfront for your initial consultations. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Getting clients and growing your business is a lot easier these days because of the many social networking platforms out there and the different opportunities it allows us to connect with our ideal clients. In this episode, I will show you why you need to use LinkedIn (in case you’re not on it or active there) and how to use it to win new business. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

The one thing you can do to put yourself out there as an authority, as a credible expert to ramp up the number of inquiries you get or interested prospects that come into your email list is to make videos. In this episode, I’ll explain the benefits of doing so and why you need to start doing it, and some practical tips on how you can do it better. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Do you still use timesheets in your firm? There are so many problems wrong with using a timesheet that you should be aware of. In this episode, I’m going to be highlighting some of the major problems wrong with it and also letting you know what you should do instead. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Do you find it hard to let go of certain tasks in your firm because you think no one can do them better than you? Well, maybe you’re right. No one can do it better than you. But if you always feel this way and keep on handling these tasks all by yourself, you’ll always be overwhelmed with work and never have that free time to live the life you want. What if there was a way to delegate these tasks to your team members and still get the quality results your clients want? In this episode, you’re going to learn the art of delegation and learning to let go. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

There are so many metrics you can track in your firm to ensure that you’re going in the right direction. But I recommend four ones in particular that will help you stay in control and keep track of growth. In this episode, you’re going to learn what these four metrics are and how you should go about using them to get the best results possible. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

What does a £1m firm mean for you? And are you really sure you want to have one? I realized some years back that what I was really after wasn’t really a £1m firm and the status that came with it, but a firm that was profitable enough to allow me the freedom to live the life I want. And the key to making this happen is to focus on profitability and sustained manageable growth. In this episode, you’re going to learn exactly what this means and how focusing on this will allow you to live the life you want. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

What would I do differently if I were to start all over again? Well, one thing is for certain, now that I know what I know I won’t make all the mistakes I made while trying to run my firm in its earlier days. I’d make smarter decisions, work with the right kind of clients, and put more effort into the right things that actually move my firm forward. This podcast episode continues from the previous episode to give an additional list of things I would do differently if I started all over again. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

It is a lot easier now to grow your accountancy practice. In fact, it’s much easier than it has ever been! And this is largely due to the changing buyer behaviour resulting from the pandemic. People have become very comfortable with sending things electronically, and how people find their accountants have changed. If I were to start all over again building my accountancy firm from the scratch there are some things I’d do differently now to grow faster. In this episode, you’re going to learn what those things are and see if you can apply them (if you aren’t already) to grow even faster. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

The reason why you have been attracting the wrong type of clients all this while is most likely because of your prices. You see, what you don’t know is that your prices say something about you and the quality of service you provide. Every prospect of yours makes a judgement on the quality of your service based on the prices you charge for it. If the price is high it says something. If it is low it also says something. The reason for this is because of what I call the prestige phenomenon. In this episode, I’m going to tell you more about it, and how you should go about setting your prices to attract your ideal kind of clients. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Most times we think that to increase our profit we have to keep adding in more and more services that we can provide. But that’s not always true, and besides, it’s a lot harder to deliver on such. You can double your profits while still providing the same services you’re providing now, just only packaged in a different way. And one key service you could repackage to do this is Bookkeeping. In this episode, you’re going to learn the true value of bookkeeping to your clients and how to portray that value in a way that attracts higher fees. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Have you ever felt that you should’ve charged more to an existing client for the services you’re providing them? Perhaps, you were desperate at the time and were willing to take anything they could pay, but now, you feel the work is just not worth the pay. Well, it’s never too late to reprice. In this episode, I will show you the 3-step repricing framework I use to match the price I charge with the value I provide. And also, to get them to agree to this new price of mine. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

It can get really lonely being a business owner. It sometimes feels like no one really understands you or what you’re going through on a daily basis while trying to keep your firm afloat. But it doesn’t have to be that way. There’s something that can help solve this. Something that can fill that void in you while providing the support you need to help your business grow at the same time. And what is that? The power of a Mastermind. In this episode, you’ll learn about the benefits of a Mastermind and how being in one can help transform your profits and your life. Enjoy! Find what you hear exciting and want to learn more on how to build a successful firm. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

When setting your prices, four fundamentals must be accounted for. These four fundamentals help you make sure that the price you give is the best price you can possibly give that captures the greatest share of the value you are creating. Simply put, these four fundamentals will help you set the best prices that are a true reflection of what you’re really worth. That’s why in this episode, I’ll be sharing what these four fundamentals are and how to use them in setting up your price. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Not everyone who gets on a call with you will become a client. Many of them who get on the call are just time wasters and tyre kickers. And in business where time is a major constraint, your time is best spent on things that move the ‘needle’ forward in your firm. So, how do you tell the difference between those time wasters and those who truly need your help and value what you offer? In this episode, I’m going to share with you how I do it with the aid of booking software and how you can do it too. Plus, I’m going to share with you how you can charge for an initial consultation. Enjoy! Find what you hear exciting and want to learn more on how to build a successful firm. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

There are many tricks and tactics to be more productive and get more done. But many of them are simply time hacks, and only a very few of them actually go deep enough to explain how to remain productive consistently. The secret to being more productive is actually living life by the calendar and making out time for 3 things. In this episode, you will find out what it means to live life by the calendar and what these three things mean. Enjoy! Find what you hear exciting and want to learn more on how to build a successful firm. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

What’s the best investment you can make now as a business owner? Should you invest in property? Stock? Bonds? Cryptocurrency?  Well, hold on a bit. Before you decide I'll tell you THE best investment I ever made. And I mean the very best. It’s an investment that is responsible for the success of my business till date. I don’t know where I’d be if I never made such an investment. In this episode, I’m going to be sharing with you what that investment is. And hopefully, you decide to make such an investment too and get the results that I got. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Using social media to win new business is something every business should look into and have a strategy for. Because it can be a great source of getting clients into a business. But sometimes the question arises as to which social media platform is the best to be used or the most suitable for a particular target audience. It is with this in mind that I’ve created this episode. To let you know how to select the platform you should be using in your firm and the most important thing to keep in mind when using them to win new business. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Many accounting firm owners today struggle with generating new business. And that’s because they don’t have a system that brings in leads on autopilot. You see the bitter truth is if you don’t have a system for bringing in leads on a consistent basis then how can you even say you’re in business? Being able to generate leads on a consistent and predictable basis is a huge part of what makes you IN business. In today’s episode, you’ll discover the ONE thing you need to do to create a system that scoops in leads into your business on autopilot. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

How are your services priced? Do you have one particular price or allow for an option of three prices? And which one works better between the two of them? In this episode we are going to go through the difference between having one price and three prices, and which one works better. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Does earning 5-6 figure fees in your firm seem like some far-fetched dream for you now? What if I told you that there is a process to winning such massive fees… and that if you follow this process you, too, can win such fees in your firm? Well, that’s what this episode is about. In this episode, I’m going to be sharing with you how I won a massive fee of £135,000 and also how you can win such too. Enjoy! Find what you hear exciting and want to learn more on how to build a successful firm. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

What does your prices say about your services? Are you the expensive professional or the cheap solution?There’s a general belief that “Expensive = Quality.” So whether you believe it or not, your prices reflect the quality of your services to your audience. This is in line with an experience I had in a Luis Vuitton store in Paris. In this episode, I share with you the powerful pricing lessons I learnt from this experience. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

One of the pillars involved in building a profitable, successful, and impactful accounting firm is People. If you know how to motivate your employees to do their best work, your business would thrive. On the contrary, if you can’t motivate them and get them to key into your vision, you’ll end up putting fires out regularly. In this podcast, you will learn the secret to driving employee motivation, and getting them to do their best work ever! Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Don’t think winning high 5 digit recurring fees is possible? Well don’t rule yourself out just yet. In this podcast episode I’ll show you exactly how you can do this by offering a special “high-value service” to your clients that they just can’t do without. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

When you get sick, does your business continue to function properly or does it face a setback in growth and activities because you aren’t there? Health is wealth. And as much as we don’t like getting sick we do get sick. But what happens to your business during that period? How do we ensure our business is health proof? How do we build a business that does not require our physical presence? In this episode, you’ll learn how to build a business that runs on its own... profitably! Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

From £100k to over £2million in 8 years!!  That’s the story of two incredible accountants from the North East - Jon Tait and Matt McConnell of Kudos Accountants In this podcast, you’ll get to hear how these two young lads (only just into their 30’s) have over 10x’d their business to grow to a multi million company in just 8 years. How they’ve gone from just 1 admin and apprentice back in 2013 to a team of over 40 now!  Make sure you  listen to it as this will help you in your journey and inspire you to hit for greater heights and fulfil your potential  Here’s a glance at this episode… [3:00] Jon and Matt's inspiring journey of starting their firm [5:42] How Jon and Matt raised the capital to buy out their firm [7:00] Jon and Matt's experience for the first few years [13:28] How Jon and Matt get clients for their accounting firm [21:28] How Matt and Jon deal with client's wanting them to do the work instead of their team [23:48] How Jon and Matt have maintained margins whilst scaling and the structure within their firm [26:58] Tips on recruitment by Jon and Matt [30:07] How Jon and Matt train their new employees [33:11] How they free themselves from being the bottleneck whilst scaling [41:29] How often Matt and Jon reprice their clients [45:46] Advice to accountancy firm owners to scale their firm You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

How do you get your new clients to pay you upfront? Do you have to wait to get the work done first? Or is there always a hassle in getting them to pay you then? Whatever it is getting your clients to pay you before the work is done is still one of the best times to do so. In this episode, I’ll show you why it is and give you a few tips on how to get paid upfront, as well as show you how to treat them for the first few days so they stay with you. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Your website is your digital storefront. It’s the first place a prospect comes to when looking for you. The problem is people don’t read websites anymore, they scan them. You basically have less than 60 seconds to hold their attention before they leave for good. To avoid this from happening you’ll need to know the necessary things your website needs to have to keep them long enough to take the action you want. And this is what you’ll learn in this episode. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

What is the right price to charge for your services? How do you know whether your current price is the price you ought to be charging… and that you’re not losing money by charging a lower price? If you’re going to put in the work to deliver, you at least need to be paid your full value’s worth, right? In this episode, I’ll share with you how to come up with the right price for the value you’re offering, and the two kind of pricing you should have to ensure you’re not losing any money. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Want to know what a day in the life of Reza Hooda looks like? You’d be surprised to see it’s a lot different from what you think. You’ll find out what I do on a daily basis to keep the business up and running, how I get work done, and how my systems look like and function. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Ever wondered how some accountants are able to charge huge amounts for the same services you offer while you can’t? Well, it’s obvious they know something you don’t. But not to worry in this podcast episode, I’ll reveal to you what they know that you don’t and how you can use that information to charge higher fees for your services. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In today’s episode I’ll show you exactly how by teaching you about the 4 Value Umbrellas. These are value drivers that can help you instantly increase the value of your services before your clients. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

The biggest question I get asked by accountants all over is, “How do I win new clients?” And I understand why it’s difficult to find the answer to that because there’s so much information out there teaching this that it’s easy to get confused. That’s why in this episode I intend to clarify the steps for you and tell you exactly what you need to do to get more of your ideal clients into your firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Remember the saying, “In every cloud there is a silver lining.” Well, the pandemic has its silver lining. It’s a BIG opportunity it has created for us Accountants. One that if taken advantage of would help our firm thrive for years to come. In today’s episode, I share with you what this BIG opportunity is and how you can take advantage of it. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

What can a car wash operator teach you about pricing in your accounting firm? You’d be surprised to find out. In this episode, I share with you my experience with a certain car wash operator, specifically, the pricing tactics they use to satisfy their customers preferences and how you can use a similar approach in your firm to satisfy your clients needs as well. Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and organized all my learnings into a simple 4 pillars framework that any accounting firm owner can use as a guide to build a profitable, impactful and successful accounting firm. In this podcast episode you're going to be learning what these 4 pillars are about and how you can take advantage of it to scale your accounting firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and organized all my learnings into a simple 4 pillars framework that any accounting firm owner can use as a guide to build a profitable, impactful and successful accounting firm. In this podcast episode you're going to be learning what these 4 pillars are about and how you can take advantage of it to scale your accounting firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Ever had a prospect call your price “too expensive” when you present it to them? And another prospect accept it without negotiating… like it’s a bargain? Well, that’s because people value things differently, and are willing to spend on what they think they will get more value from not less. This is why knowing what value means to your clients and even more importantly, how to increase that value before their eyes is paramount to success. In this episode you’ll discover the two types of value and what they both mean to your clients… and how you can increase it to get a better price for your services. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Clients don’t care about the cost structure of whatever they are buying, what they only care about the result, the outcome, the solution, the utility for them. They make a judgment based upon a simple equation: Is the VALUE they are getting higher than the PRICE they paying - if so, then they buy. They only care what VALUE they get from you So get better at portraying and communicating your VALUE and you’ll be able to get higher prices and please, STOP charging for hours because that’s not what your clients are buying. To find out more listen to this podcast. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Ever been so overworked and underpaid that you feel like quitting your accounting firm and going back to your job? Well don’t give up just yet. In today’s episode I share what I did in a similar position some years ago to turn things around for good. Here’s a glance at this episode… [1:15] Reza’s journey into accountancy and entrepreneurship [3:10] How the accountancy practice ran before I joined [3:50] How I started advertising my business [5:46] Struggles with the new business [6:39] The turning point in my life [8:10] My success story Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

From 50 - 400 clients in just 12m!! That’s the journey and story of Rachel Martin and her firm StriveX that she runs with her partner James Rachel’s had incredible success growing her firm using social media in particular so if you want to know the secret to her growth make sure you listen to this podcast. We’ll be delving into Rachel’s story including how she’s also grown her team from just her and James to a team of 9 people in the last year alone  Time-stamped show notes [2:16] Rachel introduces herself, her achievements and speaks about her brand accountant_she[4:06] How Rachel was able to go from 0 to 400 clients in 18 months[7: 42] How Rachel grew her clients base, what she did to get referrals and her best source for new clients[12:42] Rachel's content strategy[24:06] Rachel's tips on doing videos and equipment advice[29:51] How Rachel built her team, when she decided to take on employees and the structure within her firm[35:00] Where does Rachel see StriveX in the next 5 years[38:12] Biggest challenge of running an accounting firm You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Want to know how you can significantly increase your fees as a small firm? Listen to this episode where  I interview Bev Flanagan, Founder of Mind Your Assets accountants - and winner of Yorkshire's Best Accountant award!  Bev spoke about her journey over the last 12m where she has enjoyed amazing growth, tripling her average fees, winning recurring fees of over £24,000 and adding high value one off project work to her repertoire (not to mention winning some awards along the way!) Time-stamped show notes [3:00] Bev's journey and how she started her accounting firm coming from an industry background[7:00] How Bev got her first clients and how she priced her clients initially[11:53] Bev's challenges before she went on her pricing journey[17:00] Monetary results that Bev has got after being able to communicate her value better[21:00] The systems Bev has in place to run her accounting firm[28:00] Which sofware solution Bev uses and how is better than others[32:54] The biggest fear when repricing clients and the biggest learning[35:40] Quickbooks vs Xero[37:40] Where Bev gets her accounting industry information[39:39] Advice Bev would give to her younger self You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Listen to this podcast where Lucy Cohen who has grown her firm from 0 to 2000 clients speaks about her journey and story of how she achieved the growth that she did - the challenges she faced and the opportunities she took to get from where she was to where she is today. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:15] Jeff's accounting journey and how JLA came about [3:00] Introduction to Lucy and her how her journey started [9:50] What made Lucy's firm different from her competition anf made it easier for her to scale as fast as she did [18:10] How Lucy uses low cost leadership for her accounting firm and is still profitable [20:00] How Lucy uses subscription payment model in her accounting firm [29:35] How to bring your team along your vision and make them more accountable when you are scaling [45:05] Advice from Lucy You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

You can work when, where and how you want .... as long as the WORK gets done! That's the premise of a ROWE (Results Only Work Environment) In this episode, Jody Thompson and I spoke about  the ROWE and how you can take steps to implement.Download my free guide on how to create an awesome workplace culture here https://go.rezahooda.com/optin1636443421756 Reading Jody's book was hugely eye-opening for me and led to us completely transforming the way we approached work back in 2017.  We moved to a model where our team can work when, where and how they want as long as the work gets done  If you're not happy with the culture in your firm, struggling to get your people to do their best, still perhaps keeping timesheets and encouraging presenteeism then you'll want hear this.     You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Listen to this podcast where Jeffrey Lermer who has grown his firm from £200k to £2million+! speaks about his journey and story of how he achieved the growth that he did - the challenges he faced and the opportunities he took to get from where he was to where he is today. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:15] Jeff's accounting journey and how JLA came about [7:30] How Jeff grew his turnover from £200k to a £2m+ [13:49] How to get infront of potential clients [17:05] Jeff's refferal strategy [18:30] How long it took Jeff to reach here [19:22] Jeff's recruitment strategy [25:30] At what stage did Jeff take on people when he started [28:00] If Jeff started again where would he get his first 5 clients [33:18] How to outsource people You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Listen to this podcast where the legend that is Ron Baker  discussed  the good, the bad and the ugly with timesheets (mostly the bad and ugly!) When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [4:26] Using timesheets as a measure for profitability [11:20] How timesheets came about and how we should actually be measuring profitability [15:35] Alternative to timesheets to keep check on slack employees [20:22] How to avoid scope creep [27:10] How to deal with paying employees by the hour but not using time sheets [30:00] How not using timesheets alligns your employees and customers' objectives [38.29] Subscription business model for accounting firms You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

How Neil got from £0 to over £100,000 in revenue in just 12 months!  And all that during a global pandemic!  Listen to this episode to know what Neil has done to achieve this amazing growth in the short time he's been running his accounting firm.  When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:17] Introduction to Neil and his journey of growing his new business from 0-100k in 12 m[12:07] How Neil positioned himself to get his first few clients[15:24] How Neil generated enquiries from his Facebook group[28:02] How Neil has generated the right type of enquiries for his business You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this podcast Alex falcon Huerta talks about her journey from Bedford (UK) to Bali! How she has set up her firm with her team and processes so she can be anywhere in the world and the practice can continue to run without a glitch. Listen to this podcast to hear how Alex is fulfilling her personal dreams by having a practice that works for her now so she can live the life that she wants. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:12] Introduction to Alex and more about her journey from Bedford to Bali[5:24] The reason behind Alex wanting a remote firm and how she prepared for it[14:11] How Alex structured her team to run the process and firm allowing her to work remotely[18:39] How have Alex's clients reacted with remote working[22:55] How Alex's team works and building a culture to make them feel a part of the team[29:43] How Alex recruited her offshore team[30:26] If Alex was to start her firm today, the software she would use[31:12] Advice to people who plan to start their firm today[39:41] What should someone lookout for when starting a remote firm or planning to go on a holiday[42:39] How Alex recruits her remote employees You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

In this session, Dave shared his highly innovative and tech focused approach to running his accounting firm. You'll also get to hear Dave's views on where he's focusing his efforts to continuously innovate and remain at the forefront of the tech accounting revolution that's taking place! Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:54] Introduction to Dave's accounting journey and how Sidgrove came about [7:03] Dave speaks about how he is a different type of accountant from other accountants [12:41] In reference to technology. where should an accountant start when they decide to offer finance services [25:50] How Dave prices his finance services? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

In this episode, I spoke about my journey from when I bought my accounting practice back in 2008 till today.  You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this session, Will shared his story of building his digital firm over the last decade. He also talked of where one should focus their efforts to ensure their digital firm is constantly evolving in our ever changing world. Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:57] introduction to Will and his journey of making his firm 100% cloud[4:20] How does Farnell Clark look as a digital firm today and what they aspire to be in the future[6:57] The structure used at Farnell Clark to grow it to 50 people[11:17] How the pods are recruited, trained and issues with having a pod systems at Farnell Clark.[16:06] How soon after Will started his firm did he hire his first employee, What triggered the move, How many clients/income was Farnell Clark at when it first hired[23:23] How does Will charge his clients and his journey of repricing his old clients[33:30] How is Will ensuring that client experience is great at his firm so all his clients are happy with Farnell Clark[41:34] Where does Will plan to take Farnell Clark in the next 5 years You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Are you struggling to get new enquiries? Have your referrals dried up? And does this make it worse for you especially due to the pandemic? Luckily, there are a few minor tweaks that you can make and start to get enquiries for all over the nation. In this episode, I interviewed Joshua Tharby of JSM Partners and we spoke about how he built his practice from nothing to £200k in less than 24 months! We spoke about how he has achieved success and also got some practical tips and lessons from his journey that you can implement to in your firm and transform your profits as your client base grows exponentially. When it comes to a running s successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [00:29] Introduction to the topic, Joshua's journey in accounting and how he got started with JSM Partners [05:06] Joshua's reason for niching into the property niche and how that has helped him position himself better. And how long after he started to niche his firm did he completely niche into just property investors? [09:50] Joshua's way of gaining traction for his firm, enquiries from his Facebook group and his video journey. [15:39] Joshua' advice to other accountants to get their marketing right. [17:20] Joshua talking about hoe to best use Facebook for business purposes, dealing with algorithm changes on social media platforms and the downsides to being the face of your company. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

In this podcast Joe from Nephos Accountants spoke about how he delivers business advisory services to his clients and the direction he is taking his practice in.   Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:26] Introductio to Joe and his journey with building his firm Nephos[4:01] How did Joe ensure that he offered accounting as well as advisory services. How he trained his team to ensure he achived that. How he got started with his firm?[7:49] How did Joe package your services[9:31] How Joe priced his services earlier and how he does it do now[11:50] Packages at Nephos for business owners and how much they cost and what do the packages include.[20:53] What is Joe's profit margin[21:46] Does Nephos niche?[23:08] How Joe finds new advisory clients[25:40] What marketing is Joe doing to build his brand and attract the right kind of enquiries[28:17] Where does most of Joe's new business come from[28:30] How Joe delivers advisory services[32:58] Opportunity for accountants[35:01] Advise from Joe for accountants who want to start with advisory You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Is your firm overly dependent on you? Do you feel that you are over working? In this podcast, I was joined by Paul Barnes and he speaks about how to systemise your practice so it can run (almost) without you with Paul Barnes.  Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:47] Introduction to Paul and his accounting journey[7:16] When did you first realise that you needed to systemise your firm in order for it to be able to run without you[9:16] How long after starting MAP did Paul take up his first hire[11:10] How Paul first started to get his systems right[13:02] What inspired Paul to create a system[16:02] How Paul trains his team to ensure that they keep building the system.[18:55] The way that Paul uses to create his systems[22:33] How Paul deals with objections from his team when it comes to building systems[24:26] The benefits of having a systems[28:02] The systems Paul has in place[30:03] System that Paul uses for onboarding[32:28] Software used by Paul for his firm Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW

Do you need to build a personal brand as an accounting firm owner? In this podcast Alastair spoke about how he has grown his firm and client base through using his personal brand and focusing on his firm's profile.  Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:18] Introduction to Alastair and a bit more about his accounting and marketing journey[8:52] How Alastair offers finance function in his firm and how other firms can position themselves to offer this service.[15:59] Core applications that are used in Alastair's firm and how they determine what application would work best for each client[22:11] Does Alastair do the finance work himself or does he delegate it to his staffand how he trains his staff[27:04] How the name Flinder came up, how has building a brand has helped the firm.[30:21] Alastair's advice to accountants on building their personal brand. The benefits of having their own brand[35:30] How Alastair attracts the right talent for his firm[42:34] Future plans for Flinder You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Do you get app overwhelm with the countless number of accounting apps out there? Caroline specialises in advising accountants on delivering app advisory. In this podcast, I asked her how accountants can develop an app advisory service in their firms, where to start and how it can become a profitable service line. Listen to this podcast to learn how you can start a profitable app advisory service in your firm.  When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:30] Introduction of Caroline and her accounting journey[4:55] How far does Caroline think accountants have come in their journey to make their practice digital[7:03] Which app is Caroline's favourite and what app would she recommend a firm to start with?[12:49] What are your favourite apps for management reporting management?[18:38] How to get your clients to use these apps[20:23] Case study of how by using cloud technology helped a client free up so much of his time[24:51] the opportunity for accountants to offer full finance function to their clients and adding value to your clients. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Is your firm overly dependent on you? Do you feel that you are over working? In this podcast, I was joined by the Chairman at multi-award winning firm d&t Chartered Accountants, Carl Reader. Carl is widely recognised as a thought leader in the accounting profession and has been recognised as one of the leading voices on social media by ICAEW. And in this episode, we discussed how to build an accounting firm that can run without you. Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:34] Introduction to Carl and his accounting journey[10:57] How Carl began his journey to build a practice that could run without him, the systems he used to achieve this[15:04] The thing Carl would have done differently had he started his firm again[16:39] How did Carl determine when to increase the number of employees in his firm[19:31] What structure does Carl's firm have i.e number of managers to employees and what roles he created that helped him create a firm that could run without him[21:34] What a pod system is[23:16] The metrics used to see how well employees are performing[25:03] D & T's journey with niching and Carl's advice to other firms on niching[43:47] What would Carl's priorities' be to achieve a firm that can run without him if he started his firm all over gain You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Do you struggle with using LinkedIn?  Do you struggle getting leads from LinkedIn?  In this session Karl will talked about how he has used LinkedIn to grow his practice by adding £54,379 in new business in the last 12 months. Karl also shared the type of content he has used to help him to grow his audience and generate enquires from ideal clients. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:42] Introduction to the topic and Karl's journey of how he got started with an accounting firm.[3:53] What strategy did Karl use prior to discovering linkedIn and the number of enquiries that strategy generated from it.[5:30] How linkedin changed things for Karl's firm[7:25] How many enquiries Karl got from linkedIn in 2019 alone.[9:27] What content strategy Karl uses to attract the right kind of clients[14:55] How often Karl posts on LinkedIn.[17:13] Text vs Video posts, what works better? [22:21] How Karl used Linkedin to advertise his lead magnet for free and how you can do the same for your lead magnet.[28:02] Are all of Karl's videos work related or does he do personal ones as well and what should the balance between the two be. [31:10] How to choose the right hashtags for your posts to increase your reach [34:04] The system Karl uses to track marketing efforts Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 In this session Karl talks about how he has used LinkedIn to grow his practice in the last 12 months. Karl also shares the type of content he has used to help him to grow his audience and generate enquires from ideal clients.  You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Would you like to get 98% of your tax returns done by Xmas? In this podcast Nicola shared how she has systemised the tax return information collection process to get 98% of her tax returns done by Xmas -meaning that she can use January to further grow her business instead of stressing out about tax returns.  Listen to this podcast to learn how you can do the same in your firm When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:37] Introduction to Nicola Sorell and her accounting journey[5:59] How many tax returns do you have to complete[6:12] Nicola's strategy to ensure she gets her tax returns done in time[8:10] When does Nicola first send out a request to her clients for information to prepare their tax retuns[9:04] What tax return software Nicolla uses to get such amazing results[9:51] How Nicola asks her clients for information to prepare their tax returns[11:50] How often Nicolla sends her clients a reminder for information[15:21] How Nicolla manages to motivate her employees to get the tax return done[16:46] How Nicola manages to juggle tax returns and other work[18:46] How Nicola trains her team to get tax returns done in time[20:11] What is their turn around time for tax retruns[20:39] What system is used to show that the information is recieved from the client or that the tax return has been completed[23:00] How to deal with a lot of tax returns information coming at the same time[24:42] Is email the only means of communication You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Do you struggle convince clients to move to cloud? In this session Kieran spoke about how to digitally transform your practice to become 100% cloud based. If you’re still struggling to convince clients of the how cloud accounting can benefit them, then hear how Kieran has successfully done it in his firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processing right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:10] Introduction to Kieran's journey of becoming self employed. [7:02] Strategy Kieran uses with clients who are reluctant to becoming cloud based. [13:14] Does being a digital firm using Xero mean that Kieran drives potential clients who don't use Xero away?[16:56] Receipt Bank vs Autoentry, which one is better value for money? [20:45] How Kieran charges his clients for software that he uses.  [28:40] Kieran's advice to accountants who are still contemplating whether they should become cloud based.  Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 In this session, Kieran talks about how to digitally transform your practice to become 100% cloud based. If you’re still struggling to convince clients of how cloud accounting can benefit them, then hear howKieran has successfully done it in his firm. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Do you know you need to be social media but don't know what to post? In this session, Jeri revealed the strategy she uses to generate an enormous amount of interest on social media which results in a steady stream of enquiries to her accounting firm - so much so that she has a waiting list. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [01:47] Introduction to the topic, Jeri's journey of how she got started and how she got her first few clients [04:32] What strategy did Jeri use on social media and what kind of content did she put out there. [09:24] How many enquiries Jeri gets on average from social media [12:12] When did Jeri join Linkedin and what strategy is she using to generate leads for her business from it[18:43] Where do most of Jeri's leads come from[19:24] How to come up with social media content [24:44] Jeri's advice to accountants on how to use social media to generate new business enquiries [31:00] How to get 5-star reviews on Google  You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Are you struggling to get new enquiries? Have your referrals dried up? Are your blogs not gaining traction? All these are issues most business owners are currently facing as networking events are not happening due to the pandemic.  Luckily, there is another way that you can adopt to generate more business for your firm.  In this episode Francesca talked about her journey since she started her firm less than a year ago. And how she started using video and social media to document her journey and position herself as a trusted advisor. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [01:47] Introduction to the topic, Fancesca's journey of starting her own firm. [04:25] How Francesca gained her first clients when she opened up her firm.[06:00] How Francesca's journey with video started.[11:46] Has doing videos and being active on social media generated Francesca new business enquiries?[17:00] The opportunities that have come her way due to having a strong social media presence[18:40] How social media presence and videos have helped Francesca become a trusted advisor within the accounting industry. [20:28] How to plan social media content [23:36] Francesca's advice to accountants on getting started with video   Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022In this session, Francesca talks about her journey when she started her firm less than a year ago and how she grew it incredibly by documenting her journey and consistently posting video content on social media.  You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW