Stanley Tate - From Resolving The Burden Of Student Loan Debt To Building A Profitable Law Firm Using AutomationHOST: Greg GarmanIntroduction:Welcome to The Successful Business and Practice of Law. On today’s episode, Stanley Tate helps us ask the age old question: “How do you give away value and knowledge for free, and still get clients to hire you and grow your firm?” Tate is a marketing machine and has grown his business, from the ground up. Today he runs a successful business without paying ad money to Google, Facebook, or any other social media outlet. Tate talks about marketing, how he runs his business, how he scales his business, and the value in automation.Chicago-native Stanley Tate now lives in Kansas City. He served in the Army and has helped thousands of people with their student loan problems sense 2013. The Successful Business and Practice of Law  is brought to you by LAWCLERK. This is a place where we can have conversations with lawyers who have achieved outsized success, those who are building innovative business models, and those who are simply doing things differently. We may also cover how technology is changing what we do. The main focus, however, is on how we run our businesses and practices in order to make them better.My name is Greg Garman. I have been practicing law for over 25 years, in the area of restructuring and bankruptcy for companies of pretty good size. I am also one of the proud co-founders of LAWCLERK, a company that matches attorneys with freelance lawyers. Unlike the hurtful stigma, we at LAWCLERK know that lawyers really do make the world a better place. Our business at the end of the day, collectively, is protecting the rule of law. Talking Points:●     Tate’s journey into law and how he niched down to student loan problems●     Tate’s business model and why he chose student loans specifically●     Tate’s vision and how he scaled his business●     Marketing tools and techniques●     The turnover and percentage of leads which turn into customers in this model●     Replacement versus supplementation with automation●     Building a unique and valuable website●     The importance of focusing on content Resources/Links:LAWCLERK https://www.lawclerk.legal/LAWCLERK Attorney Resources https://www.lawclerk.legal/attorney-resources/ LAWCLERK's Ultimate Guide To Legal Outsourcing  https://content.lawclerk.legal/ultimate-guide-homepage Book a Demo with LAWCLERK https://content.lawclerk.legal/meetings/scheduled-meeting/homepage-scheduled-meeting-linkConnect with Stanley Tate https://www.tateesq.com/ Quotes:“The way we compete in a local market is that we compete on price, we don’t compete on value.” – Stanley Tate“I realized that the total addressable market was really small because you’re limited to what you can tackle in that geographical arena.” – Stanley Tate“My goal is to charge you enough to where I don’t hate you for working on your project and you don’t hate me for paying me too much to do this work.” – Stanley Tate“There was a time where I was doing 150-160 consults a week because I had my calendar open and I was just getting hit and I was booked eight wee