What does the future hold for accounting/ERP systems? There is no one better on the planet better to answer this question than Aaron Harris, Sage's Global CTO. Aaron is responsible for Sage’s technology strategy and software architecture. He has more than 20 years of high-tech engineering experience in business applications and software development strategies. Previously a founding leader of Sage Intacct, acquired by Sage in 2017, Aaron led the company’s product vision and technology direction, establishing Sage Intacct as the innovation leader in cloud financial management solutions.

Inspired by an article by former TSOE guest B. Joseph Pine II, and James H. Gilmore, Ed and Ron will explore how businesses--including professional firms--can stop wasting the customer's time. Strategies for helping customers save time, and invest it well will be explored.

Inspired by an article by former TSOE guest B. Joseph Pine II, and James H. Gilmore, Ed and Ron will explore how businesses--including professional firms--can stop wasting the customer's time. Strategies for helping customers save time, and invest it well will be explored.

America was once the world’s dream factory. We turned imagination into reality, from curing polio to landing on the Moon to creating the internet. But as we moved into the late 20th century, we grew cautious, even cynical, about what the future held and our ability to shape it. Too many of us saw only the threats from rapid change. What caused this to happen? More importantly, what can we do to change it? Ron and Ed are thrilled have someone who has squarely addresse these questions. Jim Pethokoukis is the author of The Conservative Futurist: How to Create the Sci-Fi World We Were Promised. Jim is a senior fellow and the DeWitt Wallace Chair at the American Enterprise Institute (AEI), where he analyzes US economic policy, writes and edits the AEIdeas blog, and hosts AEI’s Political Economy podcast. He is also a contributor to CNBC and writes the Faster, Please! newsletter on Substack.

America was once the world’s dream factory. We turned imagination into reality, from curing polio to landing on the Moon to creating the internet. But as we moved into the late 20th century, we grew cautious, even cynical, about what the future held and our ability to shape it. Too many of us saw only the threats from rapid change. What caused this to happen? More importantly, what can we do to change it? Ron and Ed are thrilled have someone who has squarely addresse these questions. Jim Pethokoukis is the author of The Conservative Futurist: How to Create the Sci-Fi World We Were Promised. Jim is a senior fellow and the DeWitt Wallace Chair at the American Enterprise Institute (AEI), where he analyzes US economic policy, writes and edits the AEIdeas blog, and hosts AEI’s Political Economy podcast. He is also a contributor to CNBC and writes the Faster, Please! newsletter on Substack.

Unfortunately, our Guest fell ill, and could not join us, but don't worry pros play hurt, so Ron and Ed have called an audible, and will be punting to a pine on some stuff in the stacks.

Unfortunately, our Guest fell ill, and could not join us, but don't worry pros play hurt, so Ron and Ed have called an audible, and will be punting to a pine on some stuff in the stacks.

On this week's episode Ron and Ed welcome Colin Grabow of the CATO Institute's Herbert A. Stiefel Center for Trade Policy Studies to talk about the Jones Act (aka Merchant Marine Act of 1920) which regulates maritime commerce in U.S. waters and between U.S. ports, oh, and, makes stuff more expensive for all of us while benefitting a select few. You will learn the main reason why food and other sundry items are more expensive in Hawaii and Puerto Rice; why the Northeast US imports natural gas from Russia instead of getting it from the US; and many more insanities.

On this week's episode Ron and Ed welcome Colin Grabow of the CATO Institute's Herbert A. Stiefel Center for Trade Policy Studies to talk about the Jones Act (aka Merchant Marine Act of 1920) which regulates maritime commerce in U.S. waters and between U.S. ports, oh, and, makes stuff more expensive for all of us while benefitting a select few. You will learn the main reason why food and other sundry items are more expensive in Hawaii and Puerto Rice; why the Northeast US imports natural gas from Russia instead of getting it from the US; and many more insanities.

What does it mean to say I have a right to something? In this thought-provoking episode, Ron and Ed will delve into the distinct realms of negative and positive rights, exploring how they shape our understanding of individual liberties and societal obligations. Join us as we unravel the philosophical, practical, and even business implications of these two concepts, challenging preconceptions and fostering a deeper appreciation for the complexities of rights discourse.

What does it mean to say I have a right to something? In this thought-provoking episode, Ron and Ed will delve into the distinct realms of negative and positive rights, exploring how they shape our understanding of individual liberties and societal obligations. Join us as we unravel the philosophical, practical, and even business implications of these two concepts, challenging preconceptions and fostering a deeper appreciation for the complexities of rights discourse.

In the second of our annual beginning of the year episodes, Ron and Ed will recap their best books of 2023. Many listeners considers this the most expensive episode of the year as their anti-libraries tend to grow while listening. If you have a best book to share, please email us at asktsoe@verasage.com or hit us up with a X post @asktsoe.

In the second of our annual beginning of the year episodes, Ron and Ed will recap their best books of 2023. Many listeners considers this the most expensive episode of the year as their anti-libraries tend to grow while listening. If you have a best book to share, please email us at asktsoe@verasage.com or hit us up with a X post @asktsoe.

During this annual favorite Ron and Ed will look back on the good, the bad, and the ugly of 2023 including there favorite episodes, news events, pop-culture, business trends, and in memorium.

During this annual favorite Ron and Ed will look back on the good, the bad, and the ugly of 2023 including there favorite episodes, news events, pop-culture, business trends, and in memorium.

Waaay back in Episode 22, Ron and Ed detailed the ideas behind Joel Waldfogel's book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays. Waldfogel makes the case that the deadweight loss to the economy from gift giving, in 2007, totaled $12 billion, out of approximately $66.5 Billion spent (about 12%) and that we should all give cash rather than presents. In this episode, we will speak with Professor Tony Gill about his ideas around Rethinking Scroogencomics and some of his other writings.

Waaay back in Episode 22, Ron and Ed detailed the ideas behind Joel Waldfogel's book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays. Waldfogel makes the case that the deadweight loss to the economy from gift giving, in 2007, totaled $12 billion, out of approximately $66.5 Billion spent (about 12%) and that we should all give cash rather than presents. In this episode, we will speak with Professor Tony Gill about his ideas around Rethinking Scroogencomics and some of his other writings.

For their last show of the 2023, Ron and Ed will clean out their stacks of (business and economic related) stuff. It promises to be a fast-paced conversation that will make it hard to listen on double speed. If you have anything to add, send your email to asktsoe@verasage.com or tag us on X using @asktsoe or #asktsoe.

For their last show of the 2023, Ron and Ed will clean out their stacks of (business and economic related) stuff. It promises to be a fast-paced conversation that will make it hard to listen on double speed. If you have anything to add, send your email to asktsoe@verasage.com or tag us on X using @asktsoe or #asktsoe.

This is Greg's fifth appearance with Ron and Ed. Some of them incognito. (We'll let you try to figure which is which.) The topics are not scripted, but we assure you jocularity will ensue.

This is Greg's fifth appearance with Ron and Ed. Some of them incognito. (We'll let you try to figure which is which.) The topics are not scripted, but we assure you jocularity will ensue.

This week Ron and Ed welcome Chelsea Follett to talk about her book, Centers of Progress: 40 Cities That Changed the World. From the book: Where does progress happen? The story of civilization is the story of the city. It is cities that have created and defined the modern world by acting as the sites of pivotal advances in culture, politics, science, technology, and more. There is no question that certain places, at certain times in history, have contributed disproportionately toward making the world a better place. This book tells the story of 40 of those places. In Centers of Progress: 40 Cities That Changed the World, Chelsea Follett examines a diverse group of cities, ranging from ancient Athens to Song-era Hangzhou.

This week Ron and Ed welcome Chelsea Follett to talk about her book, Centers of Progress: 40 Cities That Changed the World. From the book: Where does progress happen? The story of civilization is the story of the city. It is cities that have created and defined the modern world by acting as the sites of pivotal advances in culture, politics, science, technology, and more. There is no question that certain places, at certain times in history, have contributed disproportionately toward making the world a better place. This book tells the story of 40 of those places. In Centers of Progress: 40 Cities That Changed the World, Chelsea Follett examines a diverse group of cities, ranging from ancient Athens to Song-era Hangzhou.

We can't believe it has been since February of 2022 that we have done a subscription-economy update. (Check it out at http://thesoulofenterprise.com/378.) We are glad to be sneaking this one in just under the wire for 2023. Ron and Ed will share their latest thinking on the progress (or regression) of subscription pricing both in the professions and in the broader market including both business and consumer. As usual they will come loaded for bear. It will be a challenge to listen to this one at double speed.

We can't believe it has been since February of 2022 that we have done a subscription-economy update. (Check it out at http://thesoulofenterprise.com/378.) We are glad to be sneaking this one in just under the wire for 2023. Ron and Ed will share their latest thinking on the progress (or regression) of subscription pricing both in the professions and in the broader market including both business and consumer. As usual they will come loaded for bear. It will be a challenge to listen to this one at double speed.

On Black Friday, the biggest Holiday shopping day of the year, Ed and I thought it would be fun to review the book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, by Joel Waldfogel, published in 2009. Waldfogel estimates that giving gifts nobody wants is a deadweight loss to the economy to the tune of approximately $12 Billion, mostly on credit cards. Money we don’t have to buy things people don’t want. As he writes, when you say to your mother-in-law, “A cribbage board. You shouldn’t have.” Indeed, she shouldn’t have, according to the author. As you prepare to go out and contribute to the expected $77.5B in the Holiday shopping spree, have a listen to a cautionary tale about the pitfalls of giving gifts.

On Black Friday, the biggest Holiday shopping day of the year, Ed and I thought it would be fun to review the book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, by Joel Waldfogel, published in 2009. Waldfogel estimates that giving gifts nobody wants is a deadweight loss to the economy to the tune of approximately $12 Billion, mostly on credit cards. Money we don’t have to buy things people don’t want. As he writes, when you say to your mother-in-law, “A cribbage board. You shouldn’t have.” Indeed, she shouldn’t have, according to the author. As you prepare to go out and contribute to the expected $77.5B in the Holiday shopping spree, have a listen to a cautionary tale about the pitfalls of giving gifts.

Ron and Ed are delighted to welcome Steve Goreham to The Soul of Enterprise. He is the author of four books on climatism and green energy, and we will be discussing his most recent book: Green Breakdown: The Coming Renewable Energy Failure, published this year. We will dive into the physics and engineering issues involved in the transition to renewable energy, and why it won’t be as easy as a lot people claim. Join us for what will be an enlightening and informative discussion.

Ron and Ed are delighted to welcome Steve Goreham to The Soul of Enterprise. He is the author of four books on climatism and green energy, and we will be discussing his most recent book: Green Breakdown: The Coming Renewable Energy Failure, published this year. We will dive into the physics and engineering issues involved in the transition to renewable energy, and why it won’t be as easy as a lot people claim. Join us for what will be an enlightening and informative discussion.

This week Ron and Ed will explore Goldratt's Rules of Flow by Efrat Goldratt-Ashlag, daughter of Daughter of Eliyahu M. Goldratt whose seminal work, The Goal has been read by millions. Interestingly enough, this topic was suggested by Ron who usually falls asleep when Ed gets rolling on project management topic, so you know this episode will be one to remember.

This week Ron and Ed will explore Goldratt's Rules of Flow by Efrat Goldratt-Ashlag, daughter of Daughter of Eliyahu M. Goldratt whose seminal work, The Goal has been read by millions. Interestingly enough, this topic was suggested by Ron who usually falls asleep when Ed gets rolling on project management topic, so you know this episode will be one to remember.

This week Ron and Ed will continue their conversation on Mark Andreessen's The Techo-Optimists Manifesto. In addition to finishing their analysis, they will talk through some responses that other have had to the document. In addition, Ron and Ed will be joined in the conversation by Greg Tirico of TSOE Bonus episode fame and knower-of-many-techno-things himself.

This week Ron and Ed will continue their conversation on Mark Andreessen's The Techo-Optimists Manifesto. In addition to finishing their analysis, they will talk through some responses that other have had to the document. In addition, Ron and Ed will be joined in the conversation by Greg Tirico of TSOE Bonus episode fame and knower-of-many-techno-things himself.

This week Ron and Ed travel to Miami to attend the Hector Garcia's Creative Business Models for Accountants Conference where they will share their thought about Day 1 of the conference live with the audience. Then they will take questions from the attendees in classic Ask Us Anything style.

This week Ron and Ed travel to Miami to attend the Hector Garcia's Creative Business Models for Accountants Conference where they will share their thought about Day 1 of the conference live with the audience. Then they will take questions from the attendees in classic Ask Us Anything style.

Ed and Ron will explore Marc Andresseen's The Techno-Optimist Manifesto. It's a thought-provoking piece that we largely agree with. You can find the Manifesto at: https://a16z.com/the-techno-optimist-manifesto/

Ed and Ron will explore Marc Andresseen's The Techno-Optimist Manifesto. It's a thought-provoking piece that we largely agree with. You can find the Manifesto at: https://a16z.com/the-techno-optimist-manifesto/

Ron and Ed welcome Hitendra Patil, President of the Global Finance and Accounting Outsourcing Services of Datamatics Business Solutions, Inc. and author of Rise of The Aiccountants: The What, Why, and How of Artificial Intelligence for Accountants. AI is way more than an amusement gimmick. At its core, AI is a powerful tool that can make accounting firm operations, analytics, decision-making, and client services more efficient, impactful, and insightful resulting in clients getting more delighted and, importantly, firm staff more productive, engaged, and happier. Unfortunately, other than starting to use publicly available AI tools, firm leaders who want to professionally leverage artificial intelligence often don’t know where to start. AI journey can feel overwhelming—as it requires firms to analyze existing processes, make new choices for software solutions, decide the priorities for applying AI automation and prepare every part of the firm for the transition.

Ron and Ed welcome Hitendra Patil, President of the Global Finance and Accounting Outsourcing Services of Datamatics Business Solutions, Inc. and author of Rise of The Aiccountants: The What, Why, and How of Artificial Intelligence for Accountants. AI is way more than an amusement gimmick. At its core, AI is a powerful tool that can make accounting firm operations, analytics, decision-making, and client services more efficient, impactful, and insightful resulting in clients getting more delighted and, importantly, firm staff more productive, engaged, and happier. Unfortunately, other than starting to use publicly available AI tools, firm leaders who want to professionally leverage artificial intelligence often don’t know where to start. AI journey can feel overwhelming—as it requires firms to analyze existing processes, make new choices for software solutions, decide the priorities for applying AI automation and prepare every part of the firm for the transition.

Ron and Ed once again share entries from their One Thing journals, so this episode is a bit random, but contains nugget after nugget on curated wisdom for the reading and listening habits of the hosts. As you listen, please feel free to share your One Thing from the past day or week. Don't forget to take #asktsoe or @asktsoe.

Ron and Ed once again share entries from their One Thing journals, so this episode is a bit random, but contains nugget after nugget on curated wisdom for the reading and listening habits of the hosts. As you listen, please feel free to share your One Thing from the past day or week. Don't forget to take #asktsoe or @asktsoe.

This week Ron and Ed welcome Mathew Kerbis, aka The Subscription Attorney to talk about, you guessed it, subscription-based lawyering. His firm, Subscription Attorney LLC was founded in 2022 and is a modern law firm offering legal advice starting at $19.99/month, to help provide affordable access to legal advice for small business owners, freelancers, and everyday people. As usual the conversation with be mind-bending.

This week Ron and Ed welcome Mathew Kerbis, aka The Subscription Attorney to talk about, you guessed it, subscription-based lawyering. His firm, Subscription Attorney LLC was founded in 2022 and is a modern law firm offering legal advice starting at $19.99/month, to help provide affordable access to legal advice for small business owners, freelancers, and everyday people. As usual the conversation with be mind-bending.

Ed and Ron can’t wait to interview Kathryn Mayer and Greg Glasgow and discuss their brand new book, Disneyland on the Mountain, released September 13, 2023. If you are a Disney fan, you won’t want to miss this episode!

Ed and Ron can’t wait to interview Kathryn Mayer and Greg Glasgow and discuss their brand new book, Disneyland on the Mountain, released September 13, 2023. If you are a Disney fan, you won’t want to miss this episode!

This week Ron and Ed welcome William Donaldson, author of Simple_Complexity to the show. Every business leader knows a business is a system, yet very few have studied systems thinking or system dynamics. This is a critical oversight, one that Simple_Complexity remedies. Simple_Complexity reveals the fundamental system archetype at work in your enterprise and prescribes new and exciting ways to reinvigorate your management thinking.

This week Ron and Ed welcome William Donaldson, author of Simple_Complexity to the show. Every business leader knows a business is a system, yet very few have studied systems thinking or system dynamics. This is a critical oversight, one that Simple_Complexity remedies. Simple_Complexity reveals the fundamental system archetype at work in your enterprise and prescribes new and exciting ways to reinvigorate your management thinking.

This week, Ron and Ed welcome accounting thought leader Max Emma, CEO and Chief Bookkeeping Officer of Booxkeeping Franchise. BooXkeeping is a nationwide provider of affordable outsourced bookkeeping services to small and medium-sized businesses. We will talk to Max about his business model and why outsource bookkeeping will continue to grow. Booxkeeping Franchise is a low-cost and easy-to-operate bookkeeping business solution for aspiring entrepreneurs. As the CEO of BooXkeeping Franchise, Inc., They find potential franchisees and offer them a turn-key opportunity to join the BooXkeeping family and benefit from our innovative accounting services, proven systems, and ongoing support. Their goal is to offer franchising opportunities in all 50 states by 2025 and to bring new life to one of the world's oldest professions.

This week, Ron and Ed welcome accounting thought leader Max Emma, CEO and Chief Bookkeeping Officer of Booxkeeping Franchise. BooXkeeping is a nationwide provider of affordable outsourced bookkeeping services to small and medium-sized businesses. We will talk to Max about his business model and why outsource bookkeeping will continue to grow. Booxkeeping Franchise is a low-cost and easy-to-operate bookkeeping business solution for aspiring entrepreneurs. As the CEO of BooXkeeping Franchise, Inc., They find potential franchisees and offer them a turn-key opportunity to join the BooXkeeping family and benefit from our innovative accounting services, proven systems, and ongoing support. Their goal is to offer franchising opportunities in all 50 states by 2025 and to bring new life to one of the world's oldest professions.

This week Ron and Ed return to the work of literature for some inspiration. They will delve into the page of the Roald Dahl short story, The Great Automatic Grammatizor and Robert R. Updegraff's Obvious Adams: The Story of a Successful Businessman. Both are available on the website that rhymes with Shamazon if you want to read them ahead of the broadcast. Send your questions and comments to asktsoe@verasage.com or tag us on X @asktsoe.

This week Ron and Ed return to the work of literature for some inspiration. They will delve into the page of the Roald Dahl short story, The Great Automatic Grammatizor and Robert R. Updegraff's Obvious Adams: The Story of a Successful Businessman. Both are available on the website that rhymes with Shamazon if you want to read them ahead of the broadcast. Send your questions and comments to asktsoe@verasage.com or tag us on X @asktsoe.

This week Ron and Ed literally explore the boundaries of AI by conducting an interview with an AI incarnation of Peter Drucker. Using ChatGPT and Speech Synthesis from ElevenLabs, Ron and Ed ask the questions and ChatGPeterD provides the answers. Topic range from knowledge workers, to annual appraisals, to AARs, to consulting in a hot tub.

This week Ron and Ed literally explore the boundaries of AI by conducting an interview with an AI incarnation of Peter Drucker. Using ChatGPT and Speech Synthesis from ElevenLabs, Ron and Ed ask the questions and ChatGPeterD provides the answers. Topic range from knowledge workers, to annual appraisals, to AARs, to consulting in a hot tub.

Ron and Ed welcome Seth David from Nerd Enterprises, Inc to talk about his work with accounting professionals and customers. Seth's superpower is communicating complex financial concepts in easy-to-understand terms. Going beyond accounting, he delves into the intersection of business and technology, recently authoring a piece on why the internet browser experience is long overdue for an overhaul. If you have any questions that you would like us to ask Seth, please hit us up on X at @asktsoe.

Ron and Ed welcome Seth David from Nerd Enterprises, Inc to talk about his work with accounting professionals and customers. Seth's superpower is communicating complex financial concepts in easy-to-understand terms. Going beyond accounting, he delves into the intersection of business and technology, recently authoring a piece on why the internet browser experience is long overdue for an overhaul. If you have any questions that you would like us to ask Seth, please hit us up on X at @asktsoe.

Ron and Ed usually wait six months before having a previous Guest reappear on the show. This is one of the exceptions. Our conversation today focuses on a new conference that Hector and his team are developing, Business Models of the Future Knowledge Worker. Hector will share his thoughts and we will have a live brainstorming event around topic for conversation at the conference. Participate live by posting on X to @asktsoe.

Ron and Ed usually wait six months before having a previous Guest reappear on the show. This is one of the exceptions. Our conversation today focuses on a new conference that Hector and his team are developing, Business Models of the Future Knowledge Worker. Hector will share his thoughts and we will have a live brainstorming event around topic for conversation at the conference. Participate live by posting on X to @asktsoe.

In keeping with our tradition of Bric-a-brac, Grab-bag, Potpurri, and Miscellany, Ron and Ed will present their thoughts on some articles and posts on varied topics that require more than just a cursory conversation, but not quite a full episode. You can join in by submitting your latest ideas and topics by sending us an email to asktsoe@verasage.com or on X - @asktsoe.

In keeping with our tradition of Bric-a-brac, Grab-bag, Potpurri, and Miscellany, Ron and Ed will present their thoughts on some articles and posts on varied topics that require more than just a cursory conversation, but not quite a full episode. You can join in by submitting your latest ideas and topics by sending us an email to asktsoe@verasage.com or on X - @asktsoe.

Ron and Ed welcome Bryan Caplan, professor of economics at George Mason University. Bryan is a prolific author and speaker on wide range of economic and other fantastically nerdy topics from voting to role playing games. Bryan's substack, Bet on It, has addressed the following topic in the month of July alone: * Cars and convenience * An offer to illustrate a book of his using AI * Abusers giving vice a bad name * Non rival assets for the poor * Open borders on trial * The status of women Prepare to be impressed. If you have question or comment for Bryan, please email us at asktsoe@verasage.com or tag us on Twitter (soon to be X.com) using @asktsoe

Ron and Ed welcome Bryan Caplan, professor of economics at George Mason University. Bryan is a prolific author and speaker on wide range of economic and other fantastically nerdy topics from voting to role playing games. Bryan's substack, Bet on It, has addressed the following topic in the month of July alone: * Cars and convenience * An offer to illustrate a book of his using AI * Abusers giving vice a bad name * Non rival assets for the poor * Open borders on trial * The status of women Prepare to be impressed. If you have question or comment for Bryan, please email us at asktsoe@verasage.com or tag us on Twitter (soon to be X.com) using @asktsoe

Blair Enns is the founder of Win Without Pitching, the sales training organization for creative professionals. He is the author of two books, The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He is the co-host, along with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Best of all, he is the guest on this week’s show with Ron and Ed. A good portion of the show will be spend talking about The Innoficiency Principle. Blair laid out the thoughts behind this principle at this link and described it quite succinctly. From Blair: “The Innoficiency Principle states that innovation and efficiency are mutually opposable goals. In any reasonably functioning organization, one cannot be increased without decreasing the other.”

Blair Enns is the founder of Win Without Pitching, the sales training organization for creative professionals. He is the author of two books, The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He is the co-host, along with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Best of all, he is the guest on this week’s show with Ron and Ed. A good portion of the show will be spend talking about The Innoficiency Principle. Blair laid out the thoughts behind this principle at this link and described it quite succinctly. From Blair: “The Innoficiency Principle states that innovation and efficiency are mutually opposable goals. In any reasonably functioning organization, one cannot be increased without decreasing the other.”

Join Ed and Ron as they discuss the book William Donaldson, PhD: Simple_Complexity: A Guide to Systems Thinking. Systems are both simple and complex, which contain amazing constructs that one often must marvel. Systems also have a mind and a rhythm of their own. The parts do not exist independent of the whole, and you can't understand the parts without understanding the whole, and the whole is greater than the sum of the parts. Your organization's culture is an emergent property of your system. If you want to change the culture, you have to change the system, which is comprised of three components: Elements; Interactions; and Purpose. Hat tip to Mark Gandy at CFO Bookshelf for interviewing the author of this excellent book.

Join Ed and Ron as they discuss the book William Donaldson, PhD: Simple_Complexity: A Guide to Systems Thinking. Systems are both simple and complex, which contain amazing constructs that one often must marvel. Systems also have a mind and a rhythm of their own. The parts do not exist independent of the whole, and you can't understand the parts without understanding the whole, and the whole is greater than the sum of the parts. Your organization's culture is an emergent property of your system. If you want to change the culture, you have to change the system, which is comprised of three components: Elements; Interactions; and Purpose. Hat tip to Mark Gandy at CFO Bookshelf for interviewing the author of this excellent book.

For the third time, Ron and Ed will welcome back Tim Williams, one of the foremost thinkers about professional firm strategy and positioning. Tim thinks deeply about these topic, but has the ability to simplify and communicate complex topics to us and his audiences worldwide. We will also ask him about his thinking with regard to generative AI and the potential impact on advertising and marketing. If you have a comment or question for Tim, please tag us at @asktsoe on Twitter or send an email to asktsoe@verasage.com.

For the third time, Ron and Ed will welcome back Tim Williams, one of the foremost thinkers about professional firm strategy and positioning. Tim thinks deeply about these topic, but has the ability to simplify and communicate complex topics to us and his audiences worldwide. We will also ask him about his thinking with regard to generative AI and the potential impact on advertising and marketing. If you have a comment or question for Tim, please tag us at @asktsoe on Twitter or send an email to asktsoe@verasage.com.

In this episode Ron and Ed will dissect a recent blog post by Marc Andreessen entitled Why AI Will Save the World. It is a deep and thoughtful piece by someone who has done some very deep thinking. We will discuss the items upon which agree and those with which we quibble. The post can be found here - https://a16z.com/2023/06/06/ai-will-save-the-world/ - and we welcome any thoughts or questions you might want us to explore. Hit us up on Twitter @asktsoe.

In this episode Ron and Ed will dissect a recent blog post by Marc Andreessen entitled Why AI Will Save the World. It is a deep and thoughtful piece by someone who has done some very deep thinking. We will discuss the items upon which agree and those with which we quibble. The post can be found here - https://a16z.com/2023/06/06/ai-will-save-the-world/ - and we welcome any thoughts or questions you might want us to explore. Hit us up on Twitter @asktsoe.

Ron and Ed welcome back the Godfather of modern consulting Peter Block for his second appearance. This episode is dedicated to the possibility that human beings are better served when we confront our freedom (the title of Peter's new book). Doing so, is difficult, challenging, and not for everyone. If you want to begin the process of confronting your own freedom, you are invited to participate in this episode. Safe return doubtful!

Ron and Ed welcome back the Godfather of modern consulting Peter Block for his second appearance. This episode is dedicated to the possibility that human beings are better served when we confront our freedom (the title of Peter's new book). Doing so, is difficult, challenging, and not for everyone. If you want to begin the process of confronting your own freedom, you are invited to participate in this episode. Safe return doubtful!

Another deep dive into the perils of ESG. This is based on Vivek Ramaswamy's latest book, Capitalist Punishment: How Wall Street Is Using Your Money to Create a Country You Didn't Vote For. Ed and Ron will provide the main points from this critical look at ESG. If you've wondered how FTX can achieve a higher score on its G (Governance) than did Exxon-Mobil, you won't want to miss this show.

Another deep dive into the perils of ESG. This is based on Vivek Ramaswamy's latest book, Capitalist Punishment: How Wall Street Is Using Your Money to Create a Country You Didn't Vote For. Ed and Ron will provide the main points from this critical look at ESG. If you've wondered how FTX can achieve a higher score on its G (Governance) than did Exxon-Mobil, you won't want to miss this show.

Joining Ed and Ron this week is Robin D. Hanson of associate professor of economics at George Mason University. Robin is the author of two fascinating books, The Age of Em and The Elephant in the Brain. He has worked with the Foresight Institute and DARPA, but perhaps his colleague at George Mason Bryan Caplan put it best: When the typical economist tells me about his latest research, my standard reaction is 'Eh, maybe.' Then I forget about it. When Robin Hanson tells me about his latest research, my standard reaction is 'No way! Impossible!' Then I think about it for years.

Joining Ed and Ron this week is Robin D. Hanson of associate professor of economics at George Mason University. Robin is the author of two fascinating books, The Age of Em and The Elephant in the Brain. He has worked with the Foresight Institute and DARPA, but perhaps his colleague at George Mason Bryan Caplan put it best: When the typical economist tells me about his latest research, my standard reaction is 'Eh, maybe.' Then I forget about it. When Robin Hanson tells me about his latest research, my standard reaction is 'No way! Impossible!' Then I think about it for years.

Ed and Ron are excited for their interview with George Gilder, author of the brand new book, Life After Capitalism: The Meaning of Wealth, the Future of the Economy, and the Time Theory of Money, published May 30, 2023. This is George’s fourth appearance on The Soul of Enterprise. He is Ron’s 42-year mentor, since his publication of Wealth & Poverty in 1981, which changed Ron’s life forever after. His latest book is a groundbreaking new theory of economics that, at last, explains capitalism as a knowledge-based system, not one revolving around incentives, greed, or materialism. It is truly groundbreaking, and you will want to hear what George has to say about how it will change our way of understanding economics, wealth, growth, technology, our standard of living, and the future of human flourishing.

Ed and Ron are excited for their interview with George Gilder, author of the brand new book, Life After Capitalism: The Meaning of Wealth, the Future of the Economy, and the Time Theory of Money, published May 30, 2023. This is George’s fourth appearance on The Soul of Enterprise. He is Ron’s 42-year mentor, since his publication of Wealth & Poverty in 1981, which changed Ron’s life forever after. His latest book is a groundbreaking new theory of economics that, at last, explains capitalism as a knowledge-based system, not one revolving around incentives, greed, or materialism. It is truly groundbreaking, and you will want to hear what George has to say about how it will change our way of understanding economics, wealth, growth, technology, our standard of living, and the future of human flourishing.

We announced at the end of last week that we planned to talk about Peter Block's new book Confronting Our Freedom, however, this week we learned that Peter has agreed to join us in about a month. YES! Because of this good news we are pivoting to a topical show. There are a few newsworthy items, including a show review that we want to share with you. Of course, if you have any questions or topics you would like us to address, please send them to asktsoe@verasage.com or hit us up on Twitter - @asktsoe.

We announced at the end of last week that we planned to talk about Peter Block's new book Confronting Our Freedom, however, this week we learned that Peter has agreed to join us in about a month. YES! Because of this good news we are pivoting to a topical show. There are a few newsworthy items, including a show review that we want to share with you. Of course, if you have any questions or topics you would like us to address, please send them to asktsoe@verasage.com or hit us up on Twitter - @asktsoe.

Ron and Ed last spoke to Dan Mitchell in May of 2020 when Covid was in full swing. We will get an update on the results of the C-19 spending policies and bring the conversation to current tax policies and proposals. Dan opines on his blog International Liberty at https://danieljmitchell.wordpress.com/author/danieljmitchell/ on a far range of subjects. This promises to be a fascinating conversation.

Ron and Ed last spoke to Dan Mitchell in May of 2020 when Covid was in full swing. We will get an update on the results of the C-19 spending policies and bring the conversation to current tax policies and proposals. Dan opines on his blog International Liberty at https://danieljmitchell.wordpress.com/author/danieljmitchell/ on a far range of subjects. This promises to be a fascinating conversation.

Ron and Ed welcome Cato Institute's vice president for international studies and director of its Center for Global Liberty and Prosperity, Ian Vasquez. Among other topic they will discuss the latest Human Freedom Index, of which Ian is a co-author. For those of you unfamiliar the Human Freedom Index presents the state of human freedom in the world based on a broad measure that encompasses personal, civil, and economic freedom. Human freedom is a social concept that recognizes the dignity of individuals and is defined here as negative liberty or the absence of coercive constraint. Because freedom is inherently valuable and plays a role in human progress, it is worth measuring carefully. The Human Freedom Index is a resource that can help to more objectively observe relationships between freedom and other social and economic phenomena, as well as the ways in which the various dimensions of freedom interact with one another.

Ron and Ed welcome Cato Institute's vice president for international studies and director of its Center for Global Liberty and Prosperity, Ian Vasquez. Among other topic they will discuss the latest Human Freedom Index, of which Ian is a co-author. For those of you unfamiliar the Human Freedom Index presents the state of human freedom in the world based on a broad measure that encompasses personal, civil, and economic freedom. Human freedom is a social concept that recognizes the dignity of individuals and is defined here as negative liberty or the absence of coercive constraint. Because freedom is inherently valuable and plays a role in human progress, it is worth measuring carefully. The Human Freedom Index is a resource that can help to more objectively observe relationships between freedom and other social and economic phenomena, as well as the ways in which the various dimensions of freedom interact with one another.

Ron and Ed welcome back Joe Woodard, CEO of Woodard and host of the Scaling New Heights Conference at which Ron and Ed will be delivering keynotes and sessions. We'll chat about the conference and likely foray into AI and other issues facing the accounting profession. If you have a question for Joe, please Tweet us - @asktsoe.

Ron and Ed welcome back Joe Woodard, CEO of Woodard and host of the Scaling New Heights Conference at which Ron and Ed will be delivering keynotes and sessions. We'll chat about the conference and likely foray into AI and other issues facing the accounting profession. If you have a question for Joe, please Tweet us - @asktsoe.

Doug Sleeter was a well-known entrepreneur and thought leader in the accounting industry. He was the founder and former CEO of The Sleeter Group, a company that provided training, consulting, and research services to accounting professionals. Sadly, Doug Sleeter passed away in November 2019. - ChatGPT 3.5, March 2023 Yup, ChatGPT says Doug Is Dead. The good news, he is very much alive and has a bone to pick with ChatGPT. This one is personal.

Doug Sleeter was a well-known entrepreneur and thought leader in the accounting industry. He was the founder and former CEO of The Sleeter Group, a company that provided training, consulting, and research services to accounting professionals. Sadly, Doug Sleeter passed away in November 2019. - ChatGPT 3.5, March 2023 Yup, ChatGPT says Doug Is Dead. The good news, he is very much alive and has a bone to pick with ChatGPT. This one is personal.

We first spoke with Joe Pine way back in March of 2015 primarily about his books, The Experience Economy and Infinite Possibility. Our key takeaway from Joe's work is his Economic Value Progression graph which asserts that transformations are the highest level (at least in this world). This insight has become even more important as organizations move to subscription based models. We are looking forward to getting Joe's take and ask him about his recent piece in the Harvard Business Review - The New You Business.

We first spoke with Joe Pine way back in March of 2015 primarily about his books, The Experience Economy and Infinite Possibility. Our key takeaway from Joe's work is his Economic Value Progression graph which asserts that transformations are the highest level (at least in this world). This insight has become even more important as organizations move to subscription based models. We are looking forward to getting Joe's take and ask him about his recent piece in the Harvard Business Review - The New You Business.

It is with heavy hearts that Ed and Ron share the news of Dr. Reginald Lee's passing on March 8, 2023. He was a dear friend, a mentor, a teacher, and a maverick who was fearless in challenging the conventional wisdom of cost accounting. We were privileged to know him and be able to spend time with him. We will also keep his teaching and his legacy alive. Join us to celebrate the life and work of this dear friend, who leaves behind the imperishable crown of a good name. Read more tributes to Reginald at: https://www.hodappfuneralhome.com/obituaries/reginald-lee

It is with heavy hearts that Ed and Ron share the news of Dr. Reginald Lee's passing on March 8, 2023. He was a dear friend, a mentor, a teacher, and a maverick who was fearless in challenging the conventional wisdom of cost accounting. We were privileged to know him and be able to spend time with him. We will also keep his teaching and his legacy alive. Join us to celebrate the life and work of this dear friend, who leaves behind the imperishable crown of a good name. Read more tributes to Reginald at: https://www.hodappfuneralhome.com/obituaries/reginald-lee

Back in October of 2016, Ron and Ed interviewed Professor Timothy Chou of Stanford about his books Cloud: Seven clear business models and Precision: Principles, Practices and Solutions for the Internet of Things. This time around we are pleased to get an update on his work and talk a bit more about AI and the recent explosion of interest around ChatGPT.

Back in October of 2016, Ron and Ed interviewed Professor Timothy Chou of Stanford about his books Cloud: Seven clear business models and Precision: Principles, Practices and Solutions for the Internet of Things. This time around we are pleased to get an update on his work and talk a bit more about AI and the recent explosion of interest around ChatGPT.

Ron and Ed welcome Hector Garcia to the show. We will talk about the business model for professionals and all things technology including AI. Hector is a long-time listener and has put many of the idea we talk about into practice at his organization Quick Bookkeeping of Miami LLC, a family owned practice that has been helping small business with their tax and accounting needs for over 13 years in Doral and all over the world. His YouTube channel has over 222,000 subscribers.

Ron and Ed welcome Hector Garcia to the show. We will talk about the business model for professionals and all things technology including AI. Hector is a long-time listener and has put many of the idea we talk about into practice at his organization Quick Bookkeeping of Miami LLC, a family owned practice that has been helping small business with their tax and accounting needs for over 13 years in Doral and all over the world. His YouTube channel has over 222,000 subscribers.

Ron and Ed welcome patent attorney and advocate for abolishing intellectual property, Stehan Kinsella to the show. We will explore what is (and is not) intellectual property and then have a conversation about why Stephan thinks these forms of property should not exist and why the world would be better if they did not. If you have any questions that you would like Ed and Ron to ask Stephan, please shoot us an email at asktsoe@verasage.com or hit us up on Twitter at @asktsoe.

Ron and Ed welcome patent attorney and advocate for abolishing intellectual property, Stehan Kinsella to the show. We will explore what is (and is not) intellectual property and then have a conversation about why Stephan thinks these forms of property should not exist and why the world would be better if they did not. If you have any questions that you would like Ed and Ron to ask Stephan, please shoot us an email at asktsoe@verasage.com or hit us up on Twitter at @asktsoe.

In his book, The Cloud Revolution, Mark P. MIlls explains how the conventional wisdom on how technology will change the future is wrong and lays out a radically different and optimistic vision for what’s really coming. According to Mark, a convergence of technologies will instead drive an economic boom over the coming decade, one that historians will characterize as the “Roaring 2020s.” It will come not from any single big invention, but from the confluence of radical advances in three primary technology domains: microprocessors, materials, and machines.

In his book, The Cloud Revolution, Mark P. MIlls explains how the conventional wisdom on how technology will change the future is wrong and lays out a radically different and optimistic vision for what’s really coming. According to Mark, a convergence of technologies will instead drive an economic boom over the coming decade, one that historians will characterize as the “Roaring 2020s.” It will come not from any single big invention, but from the confluence of radical advances in three primary technology domains: microprocessors, materials, and machines.

Ron and Ed once again take the show on the road. For the third time, they are honored to appear at the Meeting of the Minds. Aside from taking questions from the attendees, they will have a conversation about an Harvard Business Review article from Joe Pine et al entitled, The “New You” Business. - https://hbr.org/2022/01/the-new-you-business

Ron and Ed once again take the show on the road. For the third time, they are honored to appear at the Meeting of the Minds. Aside from taking questions from the attendees, they will have a conversation about an Harvard Business Review article from Joe Pine et al entitled, The “New You” Business. - https://hbr.org/2022/01/the-new-you-business

Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk (and Curly from City Slickers), Ron and Ed have each been keeping a One Thing journal for the last few years. They first shared from this journal back in October 2021, but the time has come to share some more of their best One Things. If you tweet your one things, be sure to include #asktsoe and #OneThing.

Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk (and Curly from City Slickers), Ron and Ed have each been keeping a One Thing journal for the last few years. They first shared from this journal back in October 2021, but the time has come to share some more of their best One Things. If you tweet your one things, be sure to include #asktsoe and #OneThing.

Ed and Ron are honored to welcome Natasha Lance Rogoff to The Soul of Enterprise. After the collapse of the Soviet Union in the early 1990s, the timing appeared perfect to bring Sesame Street to millions of children living in the former Soviet Union. With the Muppets envisioned as ideal ambassadors of Western idealistic values, no one anticipated just how challenging and dangerous this would prove to be. In Muppets in Moscow, Natasha Lance Rogoff brings the story to life. Lance Rogoff, a young American television producer fluent in Russian, was chosen to lead a crew of hundreds of American and Russian artists, producers, educators, writers, and puppeteers to create the Russian adaptation. During the production, against the backdrop of bombings and the assassination of her Russian broadcast partners, Lance Rogoff and the team remained determined to bring laughter, learning, and a new way of seeing the world to children in Russia. In her book, she illuminates how cultural clashes colored nearly every aspect of the production, from the show’s educational framework to scriptwriting to the new Russian Muppets themselves, often pitting Sesame Street’s Western values against nearly four centuries of Russian thought. In spite of the challenges, the show would go on to become a major hit, airing for over a decade. Muppets in Moscow explores post-Soviet societal tensions that continue to thwart the Russian people’s efforts to create a better future for their country. More than just a story of a children’s show, it provides a valuable perspective of Russia’s people, their culture, and their complicated relationship with the West that remains more relevant than ever today.

Ed and Ron are honored to welcome Natasha Lance Rogoff to The Soul of Enterprise. After the collapse of the Soviet Union in the early 1990s, the timing appeared perfect to bring Sesame Street to millions of children living in the former Soviet Union. With the Muppets envisioned as ideal ambassadors of Western idealistic values, no one anticipated just how challenging and dangerous this would prove to be. In Muppets in Moscow, Natasha Lance Rogoff brings the story to life. Lance Rogoff, a young American television producer fluent in Russian, was chosen to lead a crew of hundreds of American and Russian artists, producers, educators, writers, and puppeteers to create the Russian adaptation. During the production, against the backdrop of bombings and the assassination of her Russian broadcast partners, Lance Rogoff and the team remained determined to bring laughter, learning, and a new way of seeing the world to children in Russia. In her book, she illuminates how cultural clashes colored nearly every aspect of the production, from the show’s educational framework to scriptwriting to the new Russian Muppets themselves, often pitting Sesame Street’s Western values against nearly four centuries of Russian thought. In spite of the challenges, the show would go on to become a major hit, airing for over a decade. Muppets in Moscow explores post-Soviet societal tensions that continue to thwart the Russian people’s efforts to create a better future for their country. More than just a story of a children’s show, it provides a valuable perspective of Russia’s people, their culture, and their complicated relationship with the West that remains more relevant than ever today.

Rock climbers call certain boulders “problems” and the toughest part “the crux.” Richard Rumelt, in his new book The Crux: How Leaders Become Strategists, uses this term to describe a three-part strategic skill: 1) judgment about what is important and what’s secondary; 2) judgment about the difficulties of dealing with these issues; and 3) being able to focus. Join Ed and Ron as they discuss the essentials of strategy.

Rock climbers call certain boulders “problems” and the toughest part “the crux.” Richard Rumelt, in his new book The Crux: How Leaders Become Strategists, uses this term to describe a three-part strategic skill: 1) judgment about what is important and what’s secondary; 2) judgment about the difficulties of dealing with these issues; and 3) being able to focus. Join Ed and Ron as they discuss the essentials of strategy.

Ed and Ron are honored to have Dr. David D. Alfery on the show. He is the author of Saving Grace: What Patients Teach Their Doctors about Life, Death, and the Balance in Between. We loved this book, because it will resonate with any professional. From the Introduction: “Many individuals, of course, have professions in which they are privileged to interact with others and to profoundly affect their lives. I was fortunate to be one of them. For all good doctors, the kind you want looking after you, there is a transition where you go from thinking that the patient is there for you, to realizing that you are there for the patient. When you understand that it is an honor to be trusted with another person’s life, medicine becomes your profession rather than your job, and someone you take care of becomes a unique individual with needs rather than a patient with a number. Only then can you fully embrace the shared humanity that binds physicians to their patients.” And from the press release on the book: From the OR to the ICU, cardiac anesthesiologist Dr. David Alfery brings you into a hidden world of medicine. You will witness the exhilaration a physician feels when a life is miraculously saved, the terror when a life is on the line, the shock of an unexpected demise, the grace patients evidence when facing the end of life, the anguish one suffers when a family member is perilously close to dying, and much more. A book that shows what really goes on in acute care medical settings, Saving Grace will help you view your doctor—and your life—in a new light. Please join us for what will no doubt be a very moving and profound discussion.

Ed and Ron are honored to have Dr. David D. Alfery on the show. He is the author of Saving Grace: What Patients Teach Their Doctors about Life, Death, and the Balance in Between. We loved this book, because it will resonate with any professional. From the Introduction: “Many individuals, of course, have professions in which they are privileged to interact with others and to profoundly affect their lives. I was fortunate to be one of them. For all good doctors, the kind you want looking after you, there is a transition where you go from thinking that the patient is there for you, to realizing that you are there for the patient. When you understand that it is an honor to be trusted with another person’s life, medicine becomes your profession rather than your job, and someone you take care of becomes a unique individual with needs rather than a patient with a number. Only then can you fully embrace the shared humanity that binds physicians to their patients.” And from the press release on the book: From the OR to the ICU, cardiac anesthesiologist Dr. David Alfery brings you into a hidden world of medicine. You will witness the exhilaration a physician feels when a life is miraculously saved, the terror when a life is on the line, the shock of an unexpected demise, the grace patients evidence when facing the end of life, the anguish one suffers when a family member is perilously close to dying, and much more. A book that shows what really goes on in acute care medical settings, Saving Grace will help you view your doctor—and your life—in a new light. Please join us for what will no doubt be a very moving and profound discussion.

Ron and Ed are overjoyed to bring back to The Soul of Enterprise Dr. Kimberlee Josephson, associate professor of business at Lebanon Valley College, to talk about some of her more recent work on reputation vs regulation, why work won't love you back, and an update on her thoughts about the ESG movement. If you have questions, please feel free to send them in to asktsoe@verasage.com.

Ron and Ed are overjoyed to bring back to The Soul of Enterprise Dr. Kimberlee Josephson, associate professor of business at Lebanon Valley College, to talk about some of her more recent work on reputation vs regulation, why work won't love you back, and an update on her thoughts about the ESG movement. If you have questions, please feel free to send them in to asktsoe@verasage.com.

Ed and Ron are honored to host Dr. Jay Baruch, author of Tornado of Life: A Doctor’s Journey through Constraints and Creativity in the ER. When a patient comes into the hospital with cardiac arrest or a compound fracture, doctors know what to do. The problem is evident, and the solution is practically algorithmic. Dr. Baruch contends that the biggest challenge and the biggest part of an ER doctor’s work is often caring for people who come in with not just problems with their body, but also social issues, emotional issues, and substance use issues—and oftentimes all of them at once. In Tornado of Life, we come to see that the toughest part of an emergency physician’s work isn’t the high-wattage drama, the mayhem and the blood, that is portrayed on television, but rather the actual getting to the heart of the patient’s story—and figuring out how to address it. Because they’re real, these stories often end without closure or solutions. Sometimes underlying causes aren’t found. Sometimes serious problems are missed. Some patients leave against doctor’s orders. Some are simply discharged into the night. A profoundly human book, Tornado of Life is poised to change the way we view doctors, illness, and the “emotional and moral contact sport” that is emergency medicine. Join us for what will be a profoundly human discussion.

Ed and Ron are honored to host Dr. Jay Baruch, author of Tornado of Life: A Doctor’s Journey through Constraints and Creativity in the ER. When a patient comes into the hospital with cardiac arrest or a compound fracture, doctors know what to do. The problem is evident, and the solution is practically algorithmic. Dr. Baruch contends that the biggest challenge and the biggest part of an ER doctor’s work is often caring for people who come in with not just problems with their body, but also social issues, emotional issues, and substance use issues—and oftentimes all of them at once. In Tornado of Life, we come to see that the toughest part of an emergency physician’s work isn’t the high-wattage drama, the mayhem and the blood, that is portrayed on television, but rather the actual getting to the heart of the patient’s story—and figuring out how to address it. Because they’re real, these stories often end without closure or solutions. Sometimes underlying causes aren’t found. Sometimes serious problems are missed. Some patients leave against doctor’s orders. Some are simply discharged into the night. A profoundly human book, Tornado of Life is poised to change the way we view doctors, illness, and the “emotional and moral contact sport” that is emergency medicine. Join us for what will be a profoundly human discussion.

Chris Vanover is a founder of AuditClub, a group of former audit partners with a unique and valuable mix of Big 4, regional, and local firm experience. AuditClub provides flexible access to a seasoned team of Chief Auditors and specialists who bring more than 100 years of combined professional experience to their CPA Firm members, helping each of them succeed through better focus, better quality, and better results. They have a unique set of elements in their subscription pricing model.

Chris Vanover is a founder of AuditClub, a group of former audit partners with a unique and valuable mix of Big 4, regional, and local firm experience. AuditClub provides flexible access to a seasoned team of Chief Auditors and specialists who bring more than 100 years of combined professional experience to their CPA Firm members, helping each of them succeed through better focus, better quality, and better results. They have a unique set of elements in their subscription pricing model.

An annual favorite going back to 2015, Ron and Ed talked about the best books they read each year. Sometimes there is overlap, other times none. (I suspect overlap this year!) Let’s start with a quote: “One must always be careful of books, said Tessa, and what is inside them, for words have the power to change us.” ? Cassandra Clare, Clockwork Angel

An annual favorite going back to 2015, Ron and Ed talked about the best books they read each year. Sometimes there is overlap, other times none. (I suspect overlap this year!) Let’s start with a quote: “One must always be careful of books, said Tessa, and what is inside them, for words have the power to change us.” ? Cassandra Clare, Clockwork Angel

One of two recap shows we do each year (the other will be next week's Best Books of 2022), Ron and Ed will take a look back at trends (business and otherwise), highlights, and lowlights from the year just past. We will review our favorite shows as well as the fan favorites and pay homage (or disparage when appropriate) those who crossed to the other side of the river in 2022.

One of two recap shows we do each year (the other will be next week's Best Books of 2022), Ron and Ed will take a look back at trends (business and otherwise), highlights, and lowlights from the year just past. We will review our favorite shows as well as the fan favorites and pay homage (or disparage when appropriate) those who crossed to the other side of the river in 2022.

Ron and Ed were thrilled to have one of their favorite guests back for a fifth time on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. This time we will discuss his new book The Economics of the Parables.

Ron and Ed were thrilled to have one of their favorite guests back for a fifth time on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. This time we will discuss his new book The Economics of the Parables.

It is December 24th, the busiest day for the North Pole and wouldn't you know it but a worldwide taxing authority has decided that today is the day to conduct Santa's Audit. For Peter Jackson's Get Back! We snuck our TSOE microphones in on the conversation between the auditor and Santa's head accounting elf. What you are about to hear is the edited audio. The full audio can be heard by subscribers on our Patreon channel at http://patreon.com/tsoe Merry Christmas!

It is December 24th, the busiest day for the North Pole and wouldn't you know it but a worldwide taxing authority has decided that today is the day to conduct Santa's Audit. For Peter Jackson's Get Back! We snuck our TSOE microphones in on the conversation between the auditor and Santa's head accounting elf. What you are about to hear is the edited audio. The full audio can be heard by subscribers on our Patreon channel at http://patreon.com/tsoe Merry Christmas!

Ed and Ron are supposed to discuss the controversies surrounding behavioral economics—including some of Dan Ariely’s research—and we probably will. But with Greg, you never know where the conversation will go. What you do know, is it will be entertaining, hilarious, and possibly even educational. Don’t miss this episode with one of the funniest CPA/MBA comedians out there, and Ron’s hero, Greg Kyte.

Ed and Ron are supposed to discuss the controversies surrounding behavioral economics—including some of Dan Ariely’s research—and we probably will. But with Greg, you never know where the conversation will go. What you do know, is it will be entertaining, hilarious, and possibly even educational. Don’t miss this episode with one of the funniest CPA/MBA comedians out there, and Ron’s hero, Greg Kyte.

Ron and Ed always enjoy taking the show on the road and on this weeks episode we will have some of that live energy from the crowd in Austin Texas. They will talk subscription, of course… as well as other ideas relating to technology consulting. As usual, it promises to be the fastest hour of the week.

Ron and Ed always enjoy taking the show on the road and on this weeks episode we will have some of that live energy from the crowd in Austin Texas. They will talk subscription, of course… as well as other ideas relating to technology consulting. As usual, it promises to be the fastest hour of the week.

Ron and Ed are honored to welcome Gale L. Pooley to The Soul of the Enterprise to discuss his 2022 book, co-authored with Marian L. Tupy, Superabundance: The Story of Population Growth, Innovation, and Human Flourishing on an Infinitely Bountiful Planet. We interviewed Marian Tupy on the book back on September 23, 2022 (Episode #409). This is a groundbreaking book, a new way to measure standards of living, economic dynamism, innovation, growth, and resource abundance. It's certainly in our Top 5 books for 2022. You don't want to miss this discussion.

Ron and Ed are honored to welcome Gale L. Pooley to The Soul of the Enterprise to discuss his 2022 book, co-authored with Marian L. Tupy, Superabundance: The Story of Population Growth, Innovation, and Human Flourishing on an Infinitely Bountiful Planet. We interviewed Marian Tupy on the book back on September 23, 2022 (Episode #409). This is a groundbreaking book, a new way to measure standards of living, economic dynamism, innovation, growth, and resource abundance. It's certainly in our Top 5 books for 2022. You don't want to miss this discussion.

On Black Friday, the biggest Holiday shopping day of the year, Ed and I thought it would be fun to review the book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, by Joel Waldfogel, published in 2009. Waldfogel estimates that giving gifts nobody wants is a deadweight loss to the economy to the tune of approximately $12 Billion, mostly on credit cards. Money we don’t have to buy things people don’t want. As he writes, when you say to your mother-in-law, “A cribbage board. You shouldn’t have.” Indeed, she shouldn’t have, according to the author. As you prepare to go out and contribute to the expected $77.5B in the Holiday shopping spree, have a listen to a cautionary tale about the pitfalls of giving gifts.

On Black Friday, the biggest Holiday shopping day of the year, Ed and I thought it would be fun to review the book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, by Joel Waldfogel, published in 2009. Waldfogel estimates that giving gifts nobody wants is a deadweight loss to the economy to the tune of approximately $12 Billion, mostly on credit cards. Money we don’t have to buy things people don’t want. As he writes, when you say to your mother-in-law, “A cribbage board. You shouldn’t have.” Indeed, she shouldn’t have, according to the author. As you prepare to go out and contribute to the expected $77.5B in the Holiday shopping spree, have a listen to a cautionary tale about the pitfalls of giving gifts.

Waaay back in Episode 22, Ron and Ed detailed the ideas behind Joel Waldfogel's book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays. Waldfogel makes the case that the deadweight loss to the economy from gift giving, in 2007, totaled $12 billion, out of approximately $66.5 Billion spent (about 12%) and that we should all give cash rather than presents. In this episode, we will speak with Professor Tony Gill about his ideas around Rethinking Scroogencomics and some of his other writings.

Waaay back in Episode 22, Ron and Ed detailed the ideas behind Joel Waldfogel's book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays. Waldfogel makes the case that the deadweight loss to the economy from gift giving, in 2007, totaled $12 billion, out of approximately $66.5 Billion spent (about 12%) and that we should all give cash rather than presents. In this episode, we will speak with Professor Tony Gill about his ideas around Rethinking Scroogencomics and some of his other writings.

Waaay back in Episode 22, Ron and Ed detailed the ideas behind Joel Waldfogel's book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays. Waldfogel makes the case that the deadweight loss to the economy from gift giving, in 2007, totaled $12 billion, out of approximately $66.5 Billion spent (about 12%) and that we should all give cash rather than presents. In this episode, we will speak with Professor Tony Gill about his ideas around Rethinking Scroogencomics and some of his other writings.

Ron and Ed welcome to the show James Geraghty. As a biotechnology executive, Jim has been a passionate participant in the orphan drug revolution since its inception. We will talk about his book, Inside the Orphan Drug Revolution, The Promise of Patient-Centered Biotechnology, which is in part a history, with eye-witness accounts of advances as they occurred and portraits of the pioneering scientists and physicians, tireless activists, and visionary business leaders who made the revolution happen. And it tells deeply personal stories of patients and parents willing to risk new, untried therapies.

Ron and Ed welcome to the show James Geraghty. As a biotechnology executive, Jim has been a passionate participant in the orphan drug revolution since its inception. We will talk about his book, Inside the Orphan Drug Revolution, The Promise of Patient-Centered Biotechnology, which is in part a history, with eye-witness accounts of advances as they occurred and portraits of the pioneering scientists and physicians, tireless activists, and visionary business leaders who made the revolution happen. And it tells deeply personal stories of patients and parents willing to risk new, untried therapies.

George Gilder was unable to make it. So instead it’s a Stack of Stuff. Despite the weekly bonus episodes in which Ron and Ed go through their stack, things can build up over time. What better way to talk through the Twitter ownership change and how morticians are putting the fun in funerals?

George Gilder was unable to make it. So instead it’s a Stack of Stuff. Despite the weekly bonus episodes in which Ron and Ed go through their stack, things can build up over time. What better way to talk through the Twitter ownership change and how morticians are putting the fun in funerals?

Ron and Ed welcome to the show one of the co-authors of the new book Taxes Have Consequences. Ever since 1913, when the United States first imposed the income tax via constitutional amendment, the top rate of that tax has determined the fate of the American economy. When the top rate has been high, as in the late 1910s, the 1930s, 1940s, 1950s, and 1970s, the response of those with money and capital has been to curtail real economic activity in favor of protecting assets and income streams. Huge declines have come to the economy in these circumstances

Ron and Ed welcome to the show one of the co-authors of the new book Taxes Have Consequences. Ever since 1913, when the United States first imposed the income tax via constitutional amendment, the top rate of that tax has determined the fate of the American economy. When the top rate has been high, as in the late 1910s, the 1930s, 1940s, 1950s, and 1970s, the response of those with money and capital has been to curtail real economic activity in favor of protecting assets and income streams. Huge declines have come to the economy in these circumstances

Ed and Ron welcome back Dr. Reginald Lee for the 6th time! Join us for a free-wheeling discussion on a variety of topics.

Ed and Ron welcome back Dr. Reginald Lee for the 6th time! Join us for a free-wheeling discussion on a variety of topics.

Join Ed and Ron for a discussion with John Farrell, author of The Clock and the Camshaft: And Other Medieval Inventions We Still Can’t Live Without.

Join Ed and Ron for a discussion with John Farrell, author of The Clock and the Camshaft: And Other Medieval Inventions We Still Can’t Live Without.

Current low rates of unemployment, touted by pundits and politicians, are grievously misleading. The truth is that fewer prime-age American men are looking for readily available work than at any previous juncture in our history. Ron and Ed will talk with Nicholas Eberstadt, author of Men Without Work: Post-Pandemic Edition. In addition to the book, they will talk about Nicholas's other area of expertise, North Korea.

Current low rates of unemployment, touted by pundits and politicians, are grievously misleading. The truth is that fewer prime-age American men are looking for readily available work than at any previous juncture in our history. Ron and Ed will talk with Nicholas Eberstadt, author of Men Without Work: Post-Pandemic Edition. In addition to the book, they will talk about Nicholas's other area of expertise, North Korea.

Ron and Ed are thrilled to welcome David Leary, co-host of The Cloud Accounting Podcast to this week's episode to talk about various and sundry issues facing the accounting profession. We will include a conversation (read diatribe) about LEAN Six-sigma and how it ruins companies. For full show notes visit: http://thesoulofenterprise.com/410

Ron and Ed are thrilled to welcome David Leary, co-host of The Cloud Accounting Podcast to this week's episode to talk about various and sundry issues facing the accounting profession. We will include a conversation (read diatribe) about LEAN Six-sigma and how it ruins companies. For full show notes visit: http://thesoulofenterprise.com/410

Even the most casual listener of the show will know that Ed and Ron rail on the billable hour as modern day Marxist thinking. Time is money! defenders of the billable hour declare. No, no, no. In his recent book, Superabundance: The Story of Population Growth, Innovation, and Human Flourishing on an Infinitely Bountiful Planet, this week's Guest, Marion Tupy offers the idea that while time is not money, however, MONEY IS TIME. Get ready for some cognitive dissonance! For shoe notes, visit http://thesoulofenterprise.com/409

Even the most casual listener of the show will know that Ed and Ron rail on the billable hour as modern day Marxist thinking. Time is money! defenders of the billable hour declare. No, no, no. In his recent book, Superabundance: The Story of Population Growth, Innovation, and Human Flourishing on an Infinitely Bountiful Planet, this week's Guest, Marion Tupy offers the idea that while time is not money, however, MONEY IS TIME. Get ready for some cognitive dissonance! For shoe notes, visit http://thesoulofenterprise.com/409

Ron and Ed welcome the CATO Institute's director of economics and trade policy studies, Scott Lincicome. Scott writes on international and domestic economic issues, including international trade; subsidies and industrial policy; manufacturing and global supply chains; and economic dynamism. For show notes, visit http://thesoulofenterprise.com/408

Ron and Ed welcome the CATO Institute's director of economics and trade policy studies, Scott Lincicome. Scott writes on international and domestic economic issues, including international trade; subsidies and industrial policy; manufacturing and global supply chains; and economic dynamism. For show notes, visit http://thesoulofenterprise.com/408

Ron and Ed welcome to the show Brett Haralson, director of community at our sponsor Melio. Brett has robust experience as a strategic leader focused on community strategy, and has been integral to influencing business growth while focusing on program development and management. Join us as he shares his thoughts on community (and maybe even talk a little BitCoin.) For show notes visit - http://thesoulofenterprise.com/407

Ron and Ed welcome to the show Brett Haralson, director of community at our sponsor Melio. Brett has robust experience as a strategic leader focused on community strategy, and has been integral to influencing business growth while focusing on program development and management. Join us as he shares his thoughts on community (and maybe even talk a little BitCoin.) For show notes visit - http://thesoulofenterprise.com/407

Ron and Ed welcome Reza Hooda a chartered accountant in the UK who transformed his firm and subsequently himself. Back in 2008, he acquired a small firm called Walji & Co after he left his position as an accountant at PwC. He wanted to be my own boss as well as make a noticeable impact in some way to the accounting industry. We are excited to hear his story of how he has done just that.

Ron and Ed welcome Reza Hooda a chartered accountant in the UK who transformed his firm and subsequently himself. Back in 2008, he acquired a small firm called Walji & Co after he left his position as an accountant at PwC. He wanted to be my own boss as well as make a noticeable impact in some way to the accounting industry. We are excited to hear his story of how he has done just that.

Ron and Ed welcome Pano Kanelos, a founding trustee of UATX, a nonprofit dedicated to founding a university. It is currently in the process of applying for accreditation of the institution and its programs. The University will be devoted to the unfettered pursuit of truth are the cornerstone of a free and ?ourishing democratic society. For full show notes visit - http://thesoulofenterprise.com/405

Ron and Ed welcome Pano Kanelos, a founding trustee of UATX, a nonprofit dedicated to founding a university. It is currently in the process of applying for accreditation of the institution and its programs. The University will be devoted to the unfettered pursuit of truth are the cornerstone of a free and ?ourishing democratic society. For full show notes visit - http://thesoulofenterprise.com/405

Ed and Ron are honored to have Kevin Smoot on the show, who Ron met at various accounting conferences. After the first time Kevin heard Ron speak, he went back to his firm and completely transformed his business model. Join us as we dive into the details of this transformation, Kevin’s current strategy, and future plans.

Ed and Ron are honored to have Kevin Smoot on the show, who Ron met at various accounting conferences. After the first time Kevin heard Ron speak, he went back to his firm and completely transformed his business model. Join us as we dive into the details of this transformation, Kevin’s current strategy, and future plans.

Ron and Ed welcome Andrew Stuttaford to the show this week. Andrew edits National Review's Capital Matters which focuses on financial and economic coverage. We will talk about a wide range of topics including: inflation, energy in Europe in the wake of war, China and Taiwan. If you have any questions you would like us to ask Andrew, please email us at asktsoe@verasage.com, tag us on Twitter at @asktsoe, or plan to call in between 3pm-4pm ET (noon - 1pm PT) at 866-472-5790.

Ron and Ed welcome Andrew Stuttaford to the show this week. Andrew edits National Review's Capital Matters which focuses on financial and economic coverage. We will talk about a wide range of topics including: inflation, energy in Europe in the wake of war, China and Taiwan. If you have any questions you would like us to ask Andrew, please email us at asktsoe@verasage.com, tag us on Twitter at @asktsoe, or plan to call in between 3pm-4pm ET (noon - 1pm PT) at 866-472-5790.

Over the past few weeks, Ron and Ed have collected a few pricing related items including some listener email and podcasts that raise some interesting questions about value and subscription base pricing. This episode will address all that and more. If you have a question or comment, please share it by email – asktsoe@verasage.com; by tagging us on Twitter – @asktsoe; or even calling in on Friday at 866-472-5790 from 3 PM to 4 PM ET (noon to 1 PM PT). Podchaser: aWLzuC7XMxNiKTlyvIhg

Over the past few weeks, Ron and Ed have collected a few pricing related items including some listener email and podcasts that raise some interesting questions about value and subscription base pricing. This episode will address all that and more. If you have a question or comment, please share it by email – asktsoe@verasage.com; by tagging us on Twitter – @asktsoe; or even calling in on Friday at 866-472-5790 from 3 PM to 4 PM ET (noon to 1 PM PT). Podchaser: aWLzuC7XMxNiKTlyvIhg

aWLzuC7XMxNiKTlyvIhg Ed and Ron are delighted to welcome back, for the fourth time, Chris “Elroy” Stricklin to discuss his new book, Aiming Higher: A Journey Through Military Aviation Leadership, published earlier this year. What can the military teach us about leadership? A lot. Given the endemic failure of leadership in the business world, in spite of all the focus on the topic, why is excellence in leadership so rare? There’s no better person to talk about these issues than Chris.

aWLzuC7XMxNiKTlyvIhg Ed and Ron are delighted to welcome back, for the fourth time, Chris “Elroy” Stricklin to discuss his new book, Aiming Higher: A Journey Through Military Aviation Leadership, published earlier this year. What can the military teach us about leadership? A lot. Given the endemic failure of leadership in the business world, in spite of all the focus on the topic, why is excellence in leadership so rare? There’s no better person to talk about these issues than Chris.

Recently, two noted consultants to the professional wrote up a list of their objections to using the subscription model for professional firms. In this episode, Ron and Ed will take these arguments point by point and deliver their refutation of the ideas. Hang on! This one will be a rollicking good time.

Recently, two noted consultants to the professional wrote up a list of their objections to using the subscription model for professional firms. In this episode, Ron and Ed will take these arguments point by point and deliver their refutation of the ideas. Hang on! This one will be a rollicking good time.

Ron and Ed welcome David Bahnsen, private wealth manager and author of There's No Free Lunch: 250 Economic Truths. In the book What David Bahnsen pulls from the masters—the great economic voices of the past and the present—to remind readers of the basic economic truths that must serve as our foundation in understanding the challenges of today.

Ron and Ed welcome David Bahnsen, private wealth manager and author of There's No Free Lunch: 250 Economic Truths. In the book What David Bahnsen pulls from the masters—the great economic voices of the past and the present—to remind readers of the basic economic truths that must serve as our foundation in understanding the challenges of today.

potpourri - po?poo?-re' - noun A combination of incongruous things. A miscellaneous anthology or collection. A mixture of dried flower petals and spices used to scent the air. A dish of different kinds of meat and vegetables cooked together; a stew. Hence A miscellaneous collection; a medley. A ragout composed of different sorts of meats, vegetables, etc., cooked together. A jar or packet of flower leaves, perfumes, and spices, used to scent a room. A piece of music made up of different airs strung together; a medley. A podcast production composed of parts brought together without order or bond of connection.

potpourri - po?poo?-re' - noun A combination of incongruous things. A miscellaneous anthology or collection. A mixture of dried flower petals and spices used to scent the air. A dish of different kinds of meat and vegetables cooked together; a stew. Hence A miscellaneous collection; a medley. A ragout composed of different sorts of meats, vegetables, etc., cooked together. A jar or packet of flower leaves, perfumes, and spices, used to scent a room. A piece of music made up of different airs strung together; a medley. A podcast production composed of parts brought together without order or bond of connection.

Ron and Ed welcome Yashwanth Madhusudan, co-founder and CEO of Fyle, the next-generation spend management platform for small and medium businesses. They will talk about entrepreneurship and technology especially as it relates to accounting professionals and SMBs.

Ron and Ed welcome Yashwanth Madhusudan, co-founder and CEO of Fyle, the next-generation spend management platform for small and medium businesses. They will talk about entrepreneurship and technology especially as it relates to accounting professionals and SMBs.

Ron and Ed take the Mainstage at Scaling New Heights where they will be joined by Joe Woodard and over 1000 audience members who will be providing the questions. Conversations will include subscription pricing, Marxism, and ESG! No we are not kidding.

Ron and Ed take the Mainstage at Scaling New Heights where they will be joined by Joe Woodard and over 1000 audience members who will be providing the questions. Conversations will include subscription pricing, Marxism, and ESG! No we are not kidding.

Ron and Ed were thrilled to have one of their favorite guests back for a fifth time on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. This time we will discuss his new book The Economics of the Parables.

Ron and Ed were thrilled to have one of their favorite guests back for a fifth time on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. This time we will discuss his new book The Economics of the Parables.

For the second week in a row Ron and Ed welcome practitioners who are changing their business models. The week they speak with Susan Bryant and Janet Haston, principals of The MB Group about their jettisoning the billable hour in January of this year. The conversation will provide insight into the effects on the firm, particularly the relationships with customers and among the team members at The MB Group. If you have a question for Susan or Janet, please send it along to asktsoe@verasage.com.

For the second week in a row Ron and Ed welcome practitioners who are changing their business models. The week they speak with Susan Bryant and Janet Haston, principals of The MB Group about their jettisoning the billable hour in January of this year. The conversation will provide insight into the effects on the firm, particularly the relationships with customers and among the team members at The MB Group. If you have a question for Susan or Janet, please send it along to asktsoe@verasage.com.

Ron and Ed welcome Sage Intacct Partner Brian Terrell to the show to talk about his transition to offering implementations as a subscription service. The BTerrell Group has offered this option for over a year and we will talk with Brian about the results thus far. If you have questions for Brian, please email us at asktsoe@verasage.com.

Ron and Ed welcome Sage Intacct Partner Brian Terrell to the show to talk about his transition to offering implementations as a subscription service. The BTerrell Group has offered this option for over a year and we will talk with Brian about the results thus far. If you have questions for Brian, please email us at asktsoe@verasage.com.

A perennial TSOE fav, Ron and Ed are pleased to welcome back to the show for a fourth time, Joe Woodard. They will talk about the state of the accounting profession and share a preview of what will be happening at Joe's upcoming conference, Scaling New Heights. If you have any questions for Joe, please share them with Ron and Ed at asktsoe@verasage.com.

A perennial TSOE fav, Ron and Ed are pleased to welcome back to the show for a fourth time, Joe Woodard. They will talk about the state of the accounting profession and share a preview of what will be happening at Joe's upcoming conference, Scaling New Heights. If you have any questions for Joe, please share them with Ron and Ed at asktsoe@verasage.com.

Ed and Ron are honored to have on the show Dr. Mark Vonnegut to discuss his 2022 book, The Heart of Caring: A Life in Pediatrics. Yes, Mark is the son of Kurt Vonnegut. Join us for what will be a firsthand look at the healthcare system, its impact on children, along with the rest of us.

Ed and Ron are honored to have on the show Dr. Mark Vonnegut to discuss his 2022 book, The Heart of Caring: A Life in Pediatrics. Yes, Mark is the son of Kurt Vonnegut. Join us for what will be a firsthand look at the healthcare system, its impact on children, along with the rest of us.

Ron and Ed are excited to be doing the show live from the 90 Minds annual conference, The Meeting of the Minds in Huntington Beach, CA. The Meeting of The Minds brings a membership of consultants, resellers, and software providers together to celebrate our powerful community. For two days, these consultants will share, listen, learn, and challenge their perceptions. We are thrilled to be a part of all of those things.

Ron and Ed are excited to be doing the show live from the 90 Minds annual conference, The Meeting of the Minds in Huntington Beach, CA. The Meeting of The Minds brings a membership of consultants, resellers, and software providers together to celebrate our powerful community. For two days, these consultants will share, listen, learn, and challenge their perceptions. We are thrilled to be a part of all of those things.

Join Ed and Ron for a deep dive on the problems with Environmental, Social, and Governance (ESG) standards, or lack thereof. ESG has replaced the Triple Bottom Line and began to receive global attention due to the United Nations Principles for Responsible Investment (PRI) report, and is seen as a means for advancing the UN’s Sustainable Development Goals (SDGs). The SEC is now proposing regulations that will force public companies to disclose environmental risk factors, at tremendous cost. What could go wrong? Quite a lot. Metrics for ESG are completely subjective, nor grounded in empirical reality as demonstrated when three different ESG watchdogs rated Tesla: Best, Worst, and Middling. How helpful. If an oil company is rated, it is automatically Worst (unless it is Gazprom in Russia, which received a very high ESG rating before the Ukraine invasion), even though oil companies saves countless lives every single day. For all these reasons and more, we dissent from the hokum being pushed by advocates of ESG.

Join Ed and Ron for a deep dive on the problems with Environmental, Social, and Governance (ESG) standards, or lack thereof. ESG has replaced the Triple Bottom Line and began to receive global attention due to the United Nations Principles for Responsible Investment (PRI) report, and is seen as a means for advancing the UN’s Sustainable Development Goals (SDGs). The SEC is now proposing regulations that will force public companies to disclose environmental risk factors, at tremendous cost. What could go wrong? Quite a lot. Metrics for ESG are completely subjective, nor grounded in empirical reality as demonstrated when three different ESG watchdogs rated Tesla: Best, Worst, and Middling. How helpful. If an oil company is rated, it is automatically Worst (unless it is Gazprom in Russia, which received a very high ESG rating before the Ukraine invasion), even though oil companies saves countless lives every single day. For all these reasons and more, we dissent from the hokum being pushed by advocates of ESG.

Belying the episode title there is more than one problem with continuing professional education (aka CPE). Ron and Ed will be joined this week by two innovators in the professions Blake Oliver of Earmark and Michael Kravshik of LumiQ to talk about not only the problems, but how they are trying to help solve it. If you have any questions you would like Ron and Ed to ask them, please send us an email at asktsoe@verasage.com.

Belying the episode title there is more than one problem with continuing professional education (aka CPE). Ron and Ed will be joined this week by two innovators in the professions Blake Oliver of Earmark and Michael Kravshik of LumiQ to talk about not only the problems, but how they are trying to help solve it. If you have any questions you would like Ron and Ed to ask them, please send us an email at asktsoe@verasage.com.

Ron and Ed welcome back for the third time Dr. Jules Goddard from London Business School. His new book (with David Giles Lewis and Tamryn Batcheller-Adams) entitled Mavericks guide you through the five characteristics that you can develop to become a maverick leader. From passionate belief, an undeterred attitude, being resourceful, being directional and finally experimenting, these characteristics are the blueprint for you to grow into an iconic and positive change maker. The focus is not on what becoming a leader can do for you, but on what you can do to make the world a better place.

Ron and Ed welcome back for the third time Dr. Jules Goddard from London Business School. His new book (with David Giles Lewis and Tamryn Batcheller-Adams) entitled Mavericks guide you through the five characteristics that you can develop to become a maverick leader. From passionate belief, an undeterred attitude, being resourceful, being directional and finally experimenting, these characteristics are the blueprint for you to grow into an iconic and positive change maker. The focus is not on what becoming a leader can do for you, but on what you can do to make the world a better place.

Back in January with spoke with Chris Edwards about how wealth fuels economic growth. We welcome Chris back to talk about his other area of expertise - US tax policy. Join us on Tax Day (well sort of, it was extended to April 18 this year), for what will be a lively and wide ranging conversation about this topic that effects everyone.

Back in January with spoke with Chris Edwards about how wealth fuels economic growth. We welcome Chris back to talk about his other area of expertise - US tax policy. Join us on Tax Day (well sort of, it was extended to April 18 this year), for what will be a lively and wide ranging conversation about this topic that effects everyone.

Two fan favorites from 2021 return to join Ron and Ed in what no doubt will be a spirited conversation about Social Entrepreneurship, Kimberlee Josephson (Episode 360) and Sam Staley (Episode 367). Kimberlee is an Associate Professor of Business, Associate Dean for the Breen Center for Graduate Success at Lebanon Valley College; Sam is the director of the DeVoe Moore Center at Florida State University. Ron and Ed will (mostly) be along for the ride on this one as two of the foremost thinkers in this area will share (and maybe even spar a little about) their ideas surrounding social entrepreneurship. Don't miss this one!

Two fan favorites from 2021 return to join Ron and Ed in what no doubt will be a spirited conversation about Social Entrepreneurship, Kimberlee Josephson (Episode 360) and Sam Staley (Episode 367). Kimberlee is an Associate Professor of Business, Associate Dean for the Breen Center for Graduate Success at Lebanon Valley College; Sam is the director of the DeVoe Moore Center at Florida State University. Ron and Ed will (mostly) be along for the ride on this one as two of the foremost thinkers in this area will share (and maybe even spar a little about) their ideas surrounding social entrepreneurship. Don't miss this one!

Ron and Ed have had so many Guests in the past few months that certain housekeeping items have gone neglected. In this episode they will rectify that and answer listener email and, of course, talk about subscription stuff. If you have question or comment for them, send that email to asktsoe@verasage.com and they will work it in.

Ron and Ed have had so many Guests in the past few months that certain housekeeping items have gone neglected. In this episode they will rectify that and answer listener email and, of course, talk about subscription stuff. If you have question or comment for them, send that email to asktsoe@verasage.com and they will work it in.

Ron and Ed welcome Michael Tanner of the CATO Institute to engage in a conversation about The Project on Poverty and Inequality in California which builds on Michael's most recent book, The Inclusive Economy: How to Bring Wealth to America’s Poor, a comprehensive look at the ways government contributes to poverty in the United States.

Ron and Ed welcome Michael Tanner of the CATO Institute to engage in a conversation about The Project on Poverty and Inequality in California which builds on Michael's most recent book, The Inclusive Economy: How to Bring Wealth to America’s Poor, a comprehensive look at the ways government contributes to poverty in the United States.

In his The Tuesday column this week, Kevin Williamson writes, I do wonder what it would take to turn Russia around. I suppose it would start with a Russia that wanted to be turned around, or at least a critical mass of Russians who want that. Ron and Ed will talk with him about Russia and Ukraine as well as his participation in the upcoming NR Institute's Seminar entitled Creating Opportunity: Making the Moral and Practical Case for Free Enterprise.

In his The Tuesday column this week, Kevin Williamson writes, I do wonder what it would take to turn Russia around. I suppose it would start with a Russia that wanted to be turned around, or at least a critical mass of Russians who want that. Ron and Ed will talk with him about Russia and Ukraine as well as his participation in the upcoming NR Institute's Seminar entitled Creating Opportunity: Making the Moral and Practical Case for Free Enterprise.

The influence of David Maister's work on professional firms continues to this day despite the fact that he retired in 2009. While Ron and Ed have some problems with his reliance on efficiency and metrics, his book True Professionalism: The Courage to Care about Your People, Your Clients, and Your Career stands out for its insight into what it really means to be a professional. In this episode, we will explore this book and share our thoughts about what Maister did and did not get right.

The influence of David Maister's work on professional firms continues to this day despite the fact that he retired in 2009. While Ron and Ed have some problems with his reliance on efficiency and metrics, his book True Professionalism: The Courage to Care about Your People, Your Clients, and Your Career stands out for its insight into what it really means to be a professional. In this episode, we will explore this book and share our thoughts about what Maister did and did not get right.

Ron and Ed welcome their first five-time Guest to the show, VeraSage Fellow and Professor at Xavier University in Cincinnati, Dr. Reginald Lee. The conversation will surround his new book, Project Profitability: Ensuring Improvement Projects Achieve Maximum Cash ROI. (Full disclosure: Ed wrote the Foreword.) In Project Profitability, Reginald explains why opportunities are not realized and offers a framework that will guarantee your teams identify projects that align with your strategy, calculate cash savings appropriately, and realize these cash savings upon implementation.

Ron and Ed welcome their first five-time Guest to the show, VeraSage Fellow and Professor at Xavier University in Cincinnati, Dr. Reginald Lee. The conversation will surround his new book, Project Profitability: Ensuring Improvement Projects Achieve Maximum Cash ROI. (Full disclosure: Ed wrote the Foreword.) In Project Profitability, Reginald explains why opportunities are not realized and offers a framework that will guarantee your teams identify projects that align with your strategy, calculate cash savings appropriately, and realize these cash savings upon implementation.

Join Ed and Ron for a tribute to one of the greatest satirist and humor writer, P.J. O'Rourke. We will explore P.J.'s books, and other stories from all the tributes that have been written about him recently. P.J. was one of a kind. Would it be possible to have another P.J. in today's woke society?

Join Ed and Ron for a tribute to one of the greatest satirist and humor writer, P.J. O'Rourke. We will explore P.J.'s books, and other stories from all the tributes that have been written about him recently. P.J. was one of a kind. Would it be possible to have another P.J. in today's woke society?

From time to time, Ron and Ed like to review the state of the subscription economy especially as it pertains to professional firms, but they will weave in some other stories as well. Have you heard that Ed subscribed to a vacuum cleaner and salami? We will also talk price increases and what they got right and WRONG about their own subscription.

From time to time, Ron and Ed like to review the state of the subscription economy especially as it pertains to professional firms, but they will weave in some other stories as well. Have you heard that Ed subscribed to a vacuum cleaner and salami? We will also talk price increases and what they got right and WRONG about their own subscription.

Ron and Ed welcome author Meriel Schindler whose book The Lost Cafe Schindler they both highly recommends. When her father, Kurt, died in 2017, he left behind piles of Nazi era documents related to their family's fate in Innsbruck, Austria, and a treasure trove of family photo albums reaching back to before World War I. Meriel was forced to confront not only their fractured relationship, but also the truth behind their family history.

Ron and Ed welcome author Meriel Schindler whose book The Lost Cafe Schindler they both highly recommends. When her father, Kurt, died in 2017, he left behind piles of Nazi era documents related to their family's fate in Innsbruck, Austria, and a treasure trove of family photo albums reaching back to before World War I. Meriel was forced to confront not only their fractured relationship, but also the truth behind their family history.

Making his fourth appearance on The Soul of Enterprise is Dr. Paul Thomas of Plum Health DPC. Ron and Ed ask him how he scaled his practice from one to know three offices and what the implications are for his subscription model. In addition, we ask what regulatory barriers to providing care this way should be removed.

Making his fourth appearance on The Soul of Enterprise is Dr. Paul Thomas of Plum Health DPC. Ron and Ed ask him how he scaled his practice from one to know three offices and what the implications are for his subscription model. In addition, we ask what regulatory barriers to providing care this way should be removed.

One of Ron's number one books of 2021 was Vivek Ramaswamy's Woke, Inc.: Inside Corporate America's Social Justice Scam. An incredible read, with some very innovative ideas for how to push back on the wokeism that is infiltrating corporations. Join Ed and Ron for wide-ranging discussion of one of the most important books written in a long time (in Ron's opinion, we'll have to see what Ed thinks!).

One of Ron's number one books of 2021 was Vivek Ramaswamy's Woke, Inc.: Inside Corporate America's Social Justice Scam. An incredible read, with some very innovative ideas for how to push back on the wokeism that is infiltrating corporations. Join Ed and Ron for wide-ranging discussion of one of the most important books written in a long time (in Ron's opinion, we'll have to see what Ed thinks!).

Ron and Ed welcome Chris Edwards to the show to talk about two recent reports he has authored for The CATO Institute. In How Wealth Fuels Grown, the role of wealth in the economy is the focus. In this recent study Chris examines wealthy individuals as “angel” investors, who fund startup businesses. Angel investors provide a unique source of support for America’s entrepreneurs, particularly in leading-?edge industries. In Entrepreneurs and Regulations: Removing State and Local Barriers to New Businesses, Chris writes about how the U.S. economy was damaged by the COVID-19 crisis in 2020. Output plunged and unemployment spiked. Mandated shutdowns, social distancing, and altered consumption patterns resulted in many businesses closing permanently and laying off workers.

Ron and Ed welcome Chris Edwards to the show to talk about two recent reports he has authored for The CATO Institute. In How Wealth Fuels Grown, the role of wealth in the economy is the focus. In this recent study Chris examines wealthy individuals as “angel” investors, who fund startup businesses. Angel investors provide a unique source of support for America’s entrepreneurs, particularly in leading-?edge industries. In Entrepreneurs and Regulations: Removing State and Local Barriers to New Businesses, Chris writes about how the U.S. economy was damaged by the COVID-19 crisis in 2020. Output plunged and unemployment spiked. Mandated shutdowns, social distancing, and altered consumption patterns resulted in many businesses closing permanently and laying off workers.

“You don’t have to get people to burn books to destroy a culture. Just get people to stop reading them.” (Ray Bradbury, Sci-fi Writer). Join Ed and Ron as they discuss the best books they read in 2021.

“You don’t have to get people to burn books to destroy a culture. Just get people to stop reading them.” (Ray Bradbury, Sci-fi Writer). Join Ed and Ron as they discuss the best books they read in 2021.

Our annual tradition continues! Ron and Ed will look back and talk about their top stories, including their favorite and most popular episodes of 2021. They'll pay homage (or not) for some who have passed on. Maybe even set their sights on what they think 2022 will bring.

Our annual tradition continues! Ron and Ed will look back and talk about their top stories, including their favorite and most popular episodes of 2021. They'll pay homage (or not) for some who have passed on. Maybe even set their sights on what they think 2022 will bring.

Ron and Ed are honored to welcome Virginia Postrel, author of The Fabric of Civilization: How Textiles Made the World. Virginia is also a columnist and speaker whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture, commerce, and technology. Writing in Vanity Fair, Sam Tanenhaus described her as a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few sources.

Ron and Ed are honored to welcome Virginia Postrel, author of The Fabric of Civilization: How Textiles Made the World. Virginia is also a columnist and speaker whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture, commerce, and technology. Writing in Vanity Fair, Sam Tanenhaus described her as a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few sources.

It is December 24th, the busiest day for the North Pole and wouldn't you know it but a worldwide taxing authority has decided that today is the day to conduct Santa's Audit. For Peter Jackson's Get Back! We snuck our TSOE microphones in on the conversation between the auditor and Santa's head accounting elf. What you are about to hear is the edited audio. The full audio can be heard by subscribers on our Patreon channel at http://patreon.com/tsoe Merry Christmas!

It is December 24th, the busiest day for the North Pole and wouldn't you know it but a worldwide taxing authority has decided that today is the day to conduct Santa's Audit. For Peter Jackson's Get Back! We snuck our TSOE microphones in on the conversation between the auditor and Santa's head accounting elf. What you are about to hear is the edited audio. The full audio can be heard by subscribers on our Patreon channel at http://patreon.com/tsoe Merry Christmas!

We are honored to welcome back, for the third time, economist Michael Munger. He's the author of many great books, including Tomorrow 3.0; Is Capitalism Sustainable?; and The Sharing Economy. Join Ed and Ron for what will surely be an enlightening and fun conversation with one of our favorite guests.

We are honored to welcome back, for the third time, economist Michael Munger. He's the author of many great books, including Tomorrow 3.0; Is Capitalism Sustainable?; and The Sharing Economy. Join Ed and Ron for what will surely be an enlightening and fun conversation with one of our favorite guests.

Ron and Ed first encountered Colin Rule's work when reading Richard and Daniel Susskind's book, The Future of the Professions (Episode 74) in which the online dispute resolution system used by eBay was touted as handling more cases per year than the entire US court system. In what promises to be a wide-ranging interview, Ron and Ed will explore this topic and more.

Ron and Ed first encountered Colin Rule's work when reading Richard and Daniel Susskind's book, The Future of the Professions (Episode 74) in which the online dispute resolution system used by eBay was touted as handling more cases per year than the entire US court system. In what promises to be a wide-ranging interview, Ron and Ed will explore this topic and more.

In the past year, two short stories have come to Ron and Ed's attention that provide some economic insights: Somerset Maugham's The Verger and Kurt Vonnegut's Harrison Bergeron. In The Verger, a church employee is fired even though he does his work quite satisfactorily. Bergeron is a cautionary tale of the notion of equity - equality of outcome. Links can be found here if you want to read them beforehand: * The Verger - https://www.teachingenglish.org.uk/sites/teacheng/files/Maugham_The_Verger_0.pdf * Harrison Bergeron - https://www.iwp.edu/wp-content/uploads/2019/05/Harrison-Bergeron.pdf

In the past year, two short stories have come to Ron and Ed's attention that provide some economic insights: Somerset Maugham's The Verger and Kurt Vonnegut's Harrison Bergeron. In The Verger, a church employee is fired even though he does his work quite satisfactorily. Bergeron is a cautionary tale of the notion of equity - equality of outcome. Links can be found here if you want to read them beforehand: * The Verger - https://www.teachingenglish.org.uk/sites/teacheng/files/Maugham_The_Verger_0.pdf * Harrison Bergeron - https://www.iwp.edu/wp-content/uploads/2019/05/Harrison-Bergeron.pdf

On Black Friday, the biggest Holiday shopping day of the year, Ed and I thought it would be fun to review the book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, by Joel Waldfogel, published in 2009. Waldfogel estimates that giving gifts nobody wants is a deadweight loss to the economy to the tune of approximately $12 Billion, mostly on credit cards. Money we don’t have to buy things people don’t want. As he writes, when you say to your mother-in-law, “A cribbage board. You shouldn’t have.” Indeed, she shouldn’t have, according to the author. As you prepare to go out and contribute to the expected $77.5B in the Holiday shopping spree, have a listen to a cautionary tale about the pitfalls of giving gifts.

On Black Friday, the biggest Holiday shopping day of the year, Ed and I thought it would be fun to review the book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, by Joel Waldfogel, published in 2009. Waldfogel estimates that giving gifts nobody wants is a deadweight loss to the economy to the tune of approximately $12 Billion, mostly on credit cards. Money we don’t have to buy things people don’t want. As he writes, when you say to your mother-in-law, “A cribbage board. You shouldn’t have.” Indeed, she shouldn’t have, according to the author. As you prepare to go out and contribute to the expected $77.5B in the Holiday shopping spree, have a listen to a cautionary tale about the pitfalls of giving gifts.

The Beatles are considered the most influential popular music act of the twentieth century, widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did the Beatles become so successful? What factors contributed to their success? Why did they break up? Ron and Ed will explore these questions and more in their interview with Professor Samuel R. Staley, author of The Beatles and Economics

The Beatles are considered the most influential popular music act of the twentieth century, widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did the Beatles become so successful? What factors contributed to their success? Why did they break up? Ron and Ed will explore these questions and more in their interview with Professor Samuel R. Staley, author of The Beatles and Economics

Drones are among the most exciting and promising new technologies to emerge in the last few decades. Photographers, firefighters, filmmakers, engineers, and retailers have all used drones to improve public safety, innovate, and enhance creativity. Yet drones pose unique regulatory and privacy issues, and lawmakers at the federal and state levels are adopting policies that both ensure the safety of our national airspace and restrict the use of warrantless aerial surveillance. At a time when low-flying drones are affordable and ubiquitous, how useful are the airspace regulations and privacy laws designed for traditional airplanes and helicopters? Is there a way to build a regulatory and legal environment that ensures entrepreneurs and hobbyists can safely use drones while also protecting us from intrusive aerial surveillance?

Drones are among the most exciting and promising new technologies to emerge in the last few decades. Photographers, firefighters, filmmakers, engineers, and retailers have all used drones to improve public safety, innovate, and enhance creativity. Yet drones pose unique regulatory and privacy issues, and lawmakers at the federal and state levels are adopting policies that both ensure the safety of our national airspace and restrict the use of warrantless aerial surveillance. At a time when low-flying drones are affordable and ubiquitous, how useful are the airspace regulations and privacy laws designed for traditional airplanes and helicopters? Is there a way to build a regulatory and legal environment that ensures entrepreneurs and hobbyists can safely use drones while also protecting us from intrusive aerial surveillance?

Ron and Ed welcome back Professor Baruch Lev from NYU Stern Business School. He was last on back in July 2016 and we discussed his book, The End of Accounting and the Path Forward for Investors and Managers. We talk more about that book and his more recent article in Accounting Today, The sad state of accounting standards.

Ron and Ed welcome back Professor Baruch Lev from NYU Stern Business School. He was last on back in July 2016 and we discussed his book, The End of Accounting and the Path Forward for Investors and Managers. We talk more about that book and his more recent article in Accounting Today, The sad state of accounting standards.

Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini describes how some firms are rewriting the rules of commerce: instead of selling the means (their products and services), they adopt innovative revenue models to pursue ends (actual outcomes). Ron and Ed are thrilled to have Marco on the show for what promises to be a stimulating conversation.

Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini describes how some firms are rewriting the rules of commerce: instead of selling the means (their products and services), they adopt innovative revenue models to pursue ends (actual outcomes). Ron and Ed are thrilled to have Marco on the show for what promises to be a stimulating conversation.

Ed and Ron are honored to welcome back Dan Morris, CPA, to the show. He's a master at the value conversation, and implemented Value Pricing back in his firm in 1996. He specializes in cryptocurrencies, wealth management, asset protection, multinational tax structures, tax optimization and much more. An excellent conversationalist, you don't want to miss this episode with one of the most innovative CPAs we know.

Ed and Ron are honored to welcome back Dan Morris, CPA, to the show. He's a master at the value conversation, and implemented Value Pricing back in his firm in 1996. He specializes in cryptocurrencies, wealth management, asset protection, multinational tax structures, tax optimization and much more. An excellent conversationalist, you don't want to miss this episode with one of the most innovative CPAs we know.

Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk, Ron and Ed have each been keeping a One Thing journal for the last few years. In this episode, they will share some of the best One Things.

Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk, Ron and Ed have each been keeping a One Thing journal for the last few years. In this episode, they will share some of the best One Things.

We miss Free-Rider Friday's, so were it bringing it back, but just this once. We used to do this on the last Friday of every month. Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays were designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. It's also a chance to clear out our stacks of stuff!

We miss Free-Rider Friday's, so were it bringing it back, but just this once. We used to do this on the last Friday of every month. Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays were designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. It's also a chance to clear out our stacks of stuff!

In Episode 349, Ron and Ed shared their thoughts and concerns about Woke Capitalism. In an email, Dr. Kimberlee Josephson wrote them saying, I just began listening to your podcast and I’m glad to have stumbled upon it! I wanted to reach out about your Woke Capitalism/ESG segment since this is an area I am trying to voice concern over. Well, in this episode we look forward to Kimberlee sharing those concerns with us.

In Episode 349, Ron and Ed shared their thoughts and concerns about Woke Capitalism. In an email, Dr. Kimberlee Josephson wrote them saying, I just began listening to your podcast and I’m glad to have stumbled upon it! I wanted to reach out about your Woke Capitalism/ESG segment since this is an area I am trying to voice concern over. Well, in this episode we look forward to Kimberlee sharing those concerns with us.

Joining Ron and Ed this week is two-time Guest Joe Woodard. Joe's vision is to transform small businesses through small business advisors. In the service of that vision, he and his team educate, coach, provide resources and build communities for small business advisors, with the overarching goal of empowering them to play a powerful, high-impact advisory role with their clients.

Joining Ron and Ed this week is two-time Guest Joe Woodard. Joe's vision is to transform small businesses through small business advisors. In the service of that vision, he and his team educate, coach, provide resources and build communities for small business advisors, with the overarching goal of empowering them to play a powerful, high-impact advisory role with their clients.

In addition to a general Subscription Economy update, Ed and Ron will discuss what happens when the subscription model collides with a legacy model. There are essentially three ways to a launch a subscription model. What does the empirical report so far on the most optimal approach? Can you have two business models within the same organization? Join us for an in-depth look at these issues.

In addition to a general Subscription Economy update, Ed and Ron will discuss what happens when the subscription model collides with a legacy model. There are essentially three ways to a launch a subscription model. What does the empirical report so far on the most optimal approach? Can you have two business models within the same organization? Join us for an in-depth look at these issues.

Over 90% of decision-making is supposedly unconscious and automatic. Behavioral Economics has sought to understand human behavior. It has identified many human biases. It has also come under recent indictment because of fraud in its data reporting and the non-replication of its findings by other academics. Join Ed and Ron for a discussion of some of the more prevalent biases found by, and the criticisms of, behavioral economics.

Over 90% of decision-making is supposedly unconscious and automatic. Behavioral Economics has sought to understand human behavior. It has identified many human biases. It has also come under recent indictment because of fraud in its data reporting and the non-replication of its findings by other academics. Join Ed and Ron for a discussion of some of the more prevalent biases found by, and the criticisms of, behavioral economics.

Ron and Ed welcome David C Baker, the leading authority on positioning, reinventing, and selling firms in the creative and digital space, to the show. David is the author of five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership. David speaks regularly on more than 70 topics relevant to entrepreneurial expertise, from 20 executives to 5,000 live on TV, all over the world. We will speak with him primarily about his book, The Business of Expertise.

Ron and Ed welcome David C Baker, the leading authority on positioning, reinventing, and selling firms in the creative and digital space, to the show. David is the author of five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership. David speaks regularly on more than 70 topics relevant to entrepreneurial expertise, from 20 executives to 5,000 live on TV, all over the world. We will speak with him primarily about his book, The Business of Expertise.

How do we protect the consumer from shoddy, fraudulent, or dangerous products and services? There's a long tradition that government must do something, which has led to a proverbial alphabet soup of regulatory bodies: the FDA, CPSC, USDA, and many more. Join Ed and Ron as they explore the legitimate issue of market failure, and also the less recognized government failure.

How do we protect the consumer from shoddy, fraudulent, or dangerous products and services? There's a long tradition that government must do something, which has led to a proverbial alphabet soup of regulatory bodies: the FDA, CPSC, USDA, and many more. Join Ed and Ron as they explore the legitimate issue of market failure, and also the less recognized government failure.

Three weeks ago, Ron and Ed interviewed Antony Davies co-host of the Word and Numbers podcast. This week they welcome Antony's co-host, political scientist James R. Harrigan. James is the F. A. Hayek Distinguished Fellow at the Foundation for Economic Education and the director of education at the Freedom Center at the University of Arizona. He co-hosts the Words & Numbers podcast and has written for The Wall Street Journal, USA Today, The Philadelphia Inquirer, and a host of other outlets. Previously, he served as dean of the American University of Iraq, Sulaimani.

Three weeks ago, Ron and Ed interviewed Antony Davies co-host of the Word and Numbers podcast. This week they welcome Antony's co-host, political scientist James R. Harrigan. James is the F. A. Hayek Distinguished Fellow at the Foundation for Economic Education and the director of education at the Freedom Center at the University of Arizona. He co-hosts the Words & Numbers podcast and has written for The Wall Street Journal, USA Today, The Philadelphia Inquirer, and a host of other outlets. Previously, he served as dean of the American University of Iraq, Sulaimani.

In government and political science courses, students are taught the traditional “political/economic spectrum.” It shows Communism on the far left end of the spectrum; moving to the right, then Socialism; then Capitalism; and Fascism is at the far right end of the spectrum. Yet this spectrum is not only misleading, it is false. Join Ed and Ron for a discussion of why that is, and what the real political/economic spectrum actually looks like.

In government and political science courses, students are taught the traditional “political/economic spectrum.” It shows Communism on the far left end of the spectrum; moving to the right, then Socialism; then Capitalism; and Fascism is at the far right end of the spectrum. Yet this spectrum is not only misleading, it is false. Join Ed and Ron for a discussion of why that is, and what the real political/economic spectrum actually looks like.

Join Ed, Ron, and VeraSage Senior Fellow, and recidivist guest, Dr. Reginald Lee, as they engage in a round-table discussion about value, pricing, cost accounting, project management, and capacity; and how they all change, and don’t change, in the subscription business model. This is an adaptation of a Bonus Episode from July 14th that ran for approximately 80 minutes, available to our Cost-Plus Subscribers on our Patreon channel (https://www.patreon.com/TSOE).

Join Ed, Ron, and VeraSage Senior Fellow, and recidivist guest, Dr. Reginald Lee, as they engage in a round-table discussion about value, pricing, cost accounting, project management, and capacity; and how they all change, and don’t change, in the subscription business model. This is an adaptation of a Bonus Episode from July 14th that ran for approximately 80 minutes, available to our Cost-Plus Subscribers on our Patreon channel (https://www.patreon.com/TSOE).

Ron and Ed will be joined by Professor Antony Davies, associate professor of economics at Duquesne University. He is co-host of the podcast, Words & Numbers with Professor James Harrigan. He is co-inventor on a patent for generating supercomputing power from idle Internet-connected computers, and recipient of a NASA grant for developing statistical techniques for data mining using supercomputers. In other words, he is super smart.

Ron and Ed will be joined by Professor Antony Davies, associate professor of economics at Duquesne University. He is co-host of the podcast, Words & Numbers with Professor James Harrigan. He is co-inventor on a patent for generating supercomputing power from idle Internet-connected computers, and recipient of a NASA grant for developing statistical techniques for data mining using supercomputers. In other words, he is super smart.

Even though forty-five states permit marijuana, and one-third of Americans live in a location where recreational marijuana use is legal, it is still a controlled substance as a matter of federal law. Supreme Court justice Clarence Thomas recently wrote: “Once comprehensive, the Federal Government’s current approach is a half-in, half-out regime that simultaneously tolerates and forbids local use of marijuana. This contradictory and unstable state of affairs strains basic principles of federalism and conceals traps for the unwary.” Including accounting and tax traps. Ken Teasdale, audit partner at Armanino, will help us understand the many complex issues associated with this industry.

Even though forty-five states permit marijuana, and one-third of Americans live in a location where recreational marijuana use is legal, it is still a controlled substance as a matter of federal law. Supreme Court justice Clarence Thomas recently wrote: “Once comprehensive, the Federal Government’s current approach is a half-in, half-out regime that simultaneously tolerates and forbids local use of marijuana. This contradictory and unstable state of affairs strains basic principles of federalism and conceals traps for the unwary.” Including accounting and tax traps. Ken Teasdale, audit partner at Armanino, will help us understand the many complex issues associated with this industry.

Should sustainability be our new standard for investing? According to Larry Fink of BlackRock (more than $7 trillion in assets) the answer is yes. The ESG movement is an investment trend focused on Environmental, Social, and Governance matters in assessing a company’s long-term value. American investors have put more than $20 billion into ESG funds in 2019. Will ESG save the world from climate change, increase social and racial justice, eliminate fossil fuels, etc.? This is a new variant of the prior ideas of Corporate Social Responsibility, Social Responsibility Investing, and the Stakeholder theory of corporations. Is ESG being used to alter the structure of the capital markets? Does it really offer superior returns? This is a complex issue and we can see it manifested in how corporate CEOs are more willing to be involved in politics. Join Ed and Ron to discuss these ideas and see if we should be worried, or just concerned?

Should sustainability be our new standard for investing? According to Larry Fink of BlackRock (more than $7 trillion in assets) the answer is yes. The ESG movement is an investment trend focused on Environmental, Social, and Governance matters in assessing a company’s long-term value. American investors have put more than $20 billion into ESG funds in 2019. Will ESG save the world from climate change, increase social and racial justice, eliminate fossil fuels, etc.? This is a new variant of the prior ideas of Corporate Social Responsibility, Social Responsibility Investing, and the Stakeholder theory of corporations. Is ESG being used to alter the structure of the capital markets? Does it really offer superior returns? This is a complex issue and we can see it manifested in how corporate CEOs are more willing to be involved in politics. Join Ed and Ron to discuss these ideas and see if we should be worried, or just concerned?

Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom from our Guest, Mark Stiving. While our conversation with Mark will focus on his new book Win, Keep, Grow: How to price and package to accelerate your subscription business.

Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom from our Guest, Mark Stiving. While our conversation with Mark will focus on his new book Win, Keep, Grow: How to price and package to accelerate your subscription business.

This episode is dedicated to the possibility that we can understand project management quite differently when we view it through the lens of the subscription model. Rethinking this is challenging because it requires us (read ED!) to think differently than we (HE) have (has) in the past. If you think you are capable to engage in this type of thinking (or just want to hear Ed have an on-air mental breakdown), we invite you to join us in listening to this episode.

This episode is dedicated to the possibility that we can understand project management quite differently when we view it through the lens of the subscription model. Rethinking this is challenging because it requires us (read ED!) to think differently than we (HE) have (has) in the past. If you think you are capable to engage in this type of thinking (or just want to hear Ed have an on-air mental breakdown), we invite you to join us in listening to this episode.

Ron and Ed welcome Turkish journalist and author, Mustafa Akyol. Like Rabbi Daniel Lapin and Father Robert Sirico, Mustafa ardently defends the free market in a religious context in his case, Islam. In addition to writing, he is also a public speaker who has given hundreds of lectures and talks on numerous platforms, including TED, where he spoke on “Faith vs. Tradition in Islam.” He has also been a commentator on public affairs programs, including the BBC’s “Hardtalk” and CNN’s “Fareed Zakaria GPS.”

Ron and Ed welcome Turkish journalist and author, Mustafa Akyol. Like Rabbi Daniel Lapin and Father Robert Sirico, Mustafa ardently defends the free market in a religious context in his case, Islam. In addition to writing, he is also a public speaker who has given hundreds of lectures and talks on numerous platforms, including TED, where he spoke on “Faith vs. Tradition in Islam.” He has also been a commentator on public affairs programs, including the BBC’s “Hardtalk” and CNN’s “Fareed Zakaria GPS.”

Ron and Ed look forward to welcoming value pricing disciple turned evangelist, Mark Wickersham. Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. These mistakes had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn, and our own Ron Baker he created the 7-step “Fastest Way To Double Your Profits” formula. We look forward to talking to Mark about his latest thinking on value pricing and beyond.

Ron and Ed look forward to welcoming value pricing disciple turned evangelist, Mark Wickersham. Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. These mistakes had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn, and our own Ron Baker he created the 7-step “Fastest Way To Double Your Profits” formula. We look forward to talking to Mark about his latest thinking on value pricing and beyond.

Ed and Ron are honored to welcome back Rabbi Daniel Lapin back to the show, for the fifth time—a record for the highest number of appearances on The Soul of Enterprise. We will have a far-ranging discussion on a number of topics, including envy, and income inequality. You don’t want to miss this episode!

Ed and Ron are honored to welcome back Rabbi Daniel Lapin back to the show, for the fifth time—a record for the highest number of appearances on The Soul of Enterprise. We will have a far-ranging discussion on a number of topics, including envy, and income inequality. You don’t want to miss this episode!

In one of our most listened to shows, Episode #61, we discussed the 10 Factors of Price Sensitivity, in the context of Value Pricing 1.0. This episode Ed and Ron will discuss how to use these factors in the context of Value Pricing 2.0, the Subscription Business Model. They are still as relevant, only you view them at the macro level of the firm's strategy, branding, positioning, and value proposition, rather than at the micro of level of pricing each customer.

In one of our most listened to shows, Episode #61, we discussed the 10 Factors of Price Sensitivity, in the context of Value Pricing 1.0. This episode Ed and Ron will discuss how to use these factors in the context of Value Pricing 2.0, the Subscription Business Model. They are still as relevant, only you view them at the macro level of the firm's strategy, branding, positioning, and value proposition, rather than at the micro of level of pricing each customer.

Listeners know that Ron is more a conservative and Ed, well, he's pretty dang libertarian, so who better to appear with them than the author of a book entitled The Conservatarian Manifesto. Charles C Cooke is a Senior Writer at National Review, a co-host of the Mad Dogs and Englishmen podcast. Charles is a graduate of the University of Oxford, at which he studied modern history and politics. His work has focused on Anglo-American history, British liberty, free speech, the Second Amendment, and American exceptionalism. Charles is a frequent guest on HBO’s Real Time with Bill Maher and has broadcast for the BBC, MSNBC, Fox News, and Fox Business. He immigrated to the United States in 2011 and became an American citizen in 2018

Listeners know that Ron is more a conservative and Ed, well, he's pretty dang libertarian, so who better to appear with them than the author of a book entitled The Conservatarian Manifesto. Charles C Cooke is a Senior Writer at National Review, a co-host of the Mad Dogs and Englishmen podcast. Charles is a graduate of the University of Oxford, at which he studied modern history and politics. His work has focused on Anglo-American history, British liberty, free speech, the Second Amendment, and American exceptionalism. Charles is a frequent guest on HBO’s Real Time with Bill Maher and has broadcast for the BBC, MSNBC, Fox News, and Fox Business. He immigrated to the United States in 2011 and became an American citizen in 2018

Productivity Is For Robots is a book that’s a perfect fit for The Soul of Enterprise. It’s the E’ffing Debate on steroids (efficiency vs. effectiveness). Corey McComb writes in the Epilogue: “My hope for this book is that it is used as a shield against the robotic calls of cold-hearted efficiency and conformity. That it serves as a reminder to prioritize people, deep thinking, laughter, and leisure.” Join Ed and Ron for what is sure to be a fantastic conversation with a dynamic thinker.

Productivity Is For Robots is a book that’s a perfect fit for The Soul of Enterprise. It’s the E’ffing Debate on steroids (efficiency vs. effectiveness). Corey McComb writes in the Epilogue: “My hope for this book is that it is used as a shield against the robotic calls of cold-hearted efficiency and conformity. That it serves as a reminder to prioritize people, deep thinking, laughter, and leisure.” Join Ed and Ron for what is sure to be a fantastic conversation with a dynamic thinker.

Ed and Ron are honored to have Tony Dolan on the show, former President Ronald Reagan’s Special Assistant and Chief Speechwriter. He graduated from Yale University in 1970. He wrote two of the more famous Reagan speeches, “The Evil Empire,” and the British House of Commons speech where he used the line “Ash Heap of History” to define the Soviet Union. Like our conversations with Peter Robinson and Joshua Gilder, two other Reagan speechwriters, being able to interview Tony is living history.

Ed and Ron are honored to have Tony Dolan on the show, former President Ronald Reagan’s Special Assistant and Chief Speechwriter. He graduated from Yale University in 1970. He wrote two of the more famous Reagan speeches, “The Evil Empire,” and the British House of Commons speech where he used the line “Ash Heap of History” to define the Soviet Union. Like our conversations with Peter Robinson and Joshua Gilder, two other Reagan speechwriters, being able to interview Tony is living history.

Ron and Ed are joined by Patrick Reasonover to discuss his new film, They Say It Can't Be Done, a documentary that explores how innovation can solve some of the world's largest problems. It tracks four companies on the cutting edge of technological solutions that could heal the seas, solve hunger, eliminate organ waitlists, and reduce atmospheric carbon. Innovation never comes without risk and often brings consequences that can impact our health, safety, and environment. That is why the regulatory system is designed to protect and serve the public interest. In the fast-paced world of technological development, however, even well-intentioned regulations can inadvertently hamper beneficial progress. Each company in the film has the potential to solve some of our greatest challenges, but all face a common roadblock: a regulatory system that could impede their pathways to success. Is it time for us to imagine a new regulatory approach?

Ron and Ed are joined by Patrick Reasonover to discuss his new film, They Say It Can't Be Done, a documentary that explores how innovation can solve some of the world's largest problems. It tracks four companies on the cutting edge of technological solutions that could heal the seas, solve hunger, eliminate organ waitlists, and reduce atmospheric carbon. Innovation never comes without risk and often brings consequences that can impact our health, safety, and environment. That is why the regulatory system is designed to protect and serve the public interest. In the fast-paced world of technological development, however, even well-intentioned regulations can inadvertently hamper beneficial progress. Each company in the film has the potential to solve some of our greatest challenges, but all face a common roadblock: a regulatory system that could impede their pathways to success. Is it time for us to imagine a new regulatory approach?

Ron and Ed will be joined by author and speaker John Tamny to talk about his new book When Politicians Panicked. In the boo, Tamny makes a relentless case that free people don’t just produce the wealth that renders today’s killers yesterday’s news. They also produce crucial information about health threats that shine a light on that which threatens us. This is not about COVID-19, it is about the political response to it. Be ready for an incredibly nuanced dialogue.

Ron and Ed will be joined by author and speaker John Tamny to talk about his new book When Politicians Panicked. In the boo, Tamny makes a relentless case that free people don’t just produce the wealth that renders today’s killers yesterday’s news. They also produce crucial information about health threats that shine a light on that which threatens us. This is not about COVID-19, it is about the political response to it. Be ready for an incredibly nuanced dialogue.

Ron and Ed welcome professional business consultant and author of The Billable Hour Is Nuts, Jonathan Stark. He is the host of Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals. Join us for what will surely be a screed against the billable and some interesting takes on subscription-based pricing.

Ron and Ed welcome professional business consultant and author of The Billable Hour Is Nuts, Jonathan Stark. He is the host of Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals. Join us for what will surely be a screed against the billable and some interesting takes on subscription-based pricing.

Ed and Ron are honored to welcome Leah Power, Executive Vice President, Strategic Operations Consultant, of the Institute of Communication Agencies, in Canada. Leah recently co-authored a study on the broken RFP process. As they write: “The RFP selection process, for all types of clients, brands and agencies, is flawed. That’s why we’re pushing ‘to retire the RFP’ from global business practice. And we’ve got a firm plan for what should replace it. Our QBS Agency Search Guide focuses on QBS (Qualification-Based Selection), a process that will ultimately help client organizations to buy creative services that are critical, complex, and customized.” You can access this report at www.theica.ca/qbs. Join us as discuss better ways to communicate your value than the traditional price-based RFP process.

Ed and Ron are honored to welcome Leah Power, Executive Vice President, Strategic Operations Consultant, of the Institute of Communication Agencies, in Canada. Leah recently co-authored a study on the broken RFP process. As they write: “The RFP selection process, for all types of clients, brands and agencies, is flawed. That’s why we’re pushing ‘to retire the RFP’ from global business practice. And we’ve got a firm plan for what should replace it. Our QBS Agency Search Guide focuses on QBS (Qualification-Based Selection), a process that will ultimately help client organizations to buy creative services that are critical, complex, and customized.” You can access this report at www.theica.ca/qbs. Join us as discuss better ways to communicate your value than the traditional price-based RFP process.

Ron and Ed are both strong advocates of immigration although they do differ on some policy details. On this episode, we welcome Alex Nowrasteh, the director of immigration and trade at the Cato Institute’s Herbert A. Stiefel Center for Trade Policy Studies. Alex understands not only the subtlety of immigration policy but can cite chapter and verse the latest data on immigration.

Ron and Ed are both strong advocates of immigration although they do differ on some policy details. On this episode, we welcome Alex Nowrasteh, the director of immigration and trade at the Cato Institute’s Herbert A. Stiefel Center for Trade Policy Studies. Alex understands not only the subtlety of immigration policy but can cite chapter and verse the latest data on immigration.

Back in December Ron and Ed received an email with a link to a custom video from Dre Baldwin in which he pitched us on why he should be a Guest on The Soul of Enterprise. We get dozens of requests via email and Dre's was NOT the first to have a video, but it was so authentic, we knew we had to have him on. His story of perseverance will knock you out.

Back in December Ron and Ed received an email with a link to a custom video from Dre Baldwin in which he pitched us on why he should be a Guest on The Soul of Enterprise. We get dozens of requests via email and Dre's was NOT the first to have a video, but it was so authentic, we knew we had to have him on. His story of perseverance will knock you out.

Cited in Episode #1 of The Soul of Enterprise, Declaring Independence from the Tyranny of Taylorism, Matthew Stewart has influenced Ron and Ed's thinking for over a decade. His seminal book, The Management Myth, eviscerates any notion that business is a science. It is art, full stop. During this episode, we will dig deep into Matthew's thinking and what he suggests as alternatives.

Cited in Episode #1 of The Soul of Enterprise, Declaring Independence from the Tyranny of Taylorism, Matthew Stewart has influenced Ron and Ed's thinking for over a decade. His seminal book, The Management Myth, eviscerates any notion that business is a science. It is art, full stop. During this episode, we will dig deep into Matthew's thinking and what he suggests as alternatives.

Join Ed and Ron for another angle on the Subscription Business Model. We’ll dive into the 2020 Subscribed Institute and The Harris Poll international survey on what consumers most value about subscriptions. And some fascinating findings from the latest Subscription Economy Index™. We’ll also answer a listener’s question on pricing and offering options, and how they are different under Value Pricing 1.0 and 2.0.

Join Ed and Ron for another angle on the Subscription Business Model. We’ll dive into the 2020 Subscribed Institute and The Harris Poll international survey on what consumers most value about subscriptions. And some fascinating findings from the latest Subscription Economy Index™. We’ll also answer a listener’s question on pricing and offering options, and how they are different under Value Pricing 1.0 and 2.0.

Ed and Ron are honored to have Joshua Gilder on the show. As former President Ronald Reagan’s senior speech writer, his first speech for the President won acclaim for the line “Go Ahead, Make My Day!” He co-authored two State of the Union addresses and contributed to many of the President’s televised speeches from the Oval Office. He wrote Mr. Reagan’s highly regarded 1988 Moscow Summit address to students at Moscow State University, which opens our show. He has served as a consultant and advisor on numerous Presidential primary and general campaigns, including Reagan ’84, Bush ’88, Forbes ’96, Dole ’96, Forbes '00, and Giuliani '08. His novel, Ghost Image, was published in 2002 and his scientific history of the dramatic collaboration of Johannes Kepler and Tycho Brahe, Heavenly Intrigue, (co-authored with his wife, Anne-Lee Gilder) was published in 2004. Like our conversation with Peter Robinson, another Reagan speechwriter, this is living history in the making.

Ed and Ron are honored to have Joshua Gilder on the show. As former President Ronald Reagan’s senior speech writer, his first speech for the President won acclaim for the line “Go Ahead, Make My Day!” He co-authored two State of the Union addresses and contributed to many of the President’s televised speeches from the Oval Office. He wrote Mr. Reagan’s highly regarded 1988 Moscow Summit address to students at Moscow State University, which opens our show. He has served as a consultant and advisor on numerous Presidential primary and general campaigns, including Reagan ’84, Bush ’88, Forbes ’96, Dole ’96, Forbes '00, and Giuliani '08. His novel, Ghost Image, was published in 2002 and his scientific history of the dramatic collaboration of Johannes Kepler and Tycho Brahe, Heavenly Intrigue, (co-authored with his wife, Anne-Lee Gilder) was published in 2004. Like our conversation with Peter Robinson, another Reagan speechwriter, this is living history in the making.

We all talk about how professional firms are in the relationship business. But is this just lip service? Do our business models reflect this relationship value, or do they reflect a transactional value? Even Value Pricing can focus us on the wrong understanding of what it is the customer truly values. Join Ed and Ron for a discussion of relationship value and how it is often unobserved and underpriced in today’s firms.

We all talk about how professional firms are in the relationship business. But is this just lip service? Do our business models reflect this relationship value, or do they reflect a transactional value? Even Value Pricing can focus us on the wrong understanding of what it is the customer truly values. Join Ed and Ron for a discussion of relationship value and how it is often unobserved and underpriced in today’s firms.

Ron and Ed welcome to the show the author of Ed's favorite book of 2019 The Case Against Reality, Professor Donald D Hoffman. (Or do they.) Donald is a cognitive psychologist and popular science author. (Or is he.) He is a professor in the Department of Cognitive Sciences at the University of California, Irvine, with joint appointments in the Department of Philosophy, the Department of Logic and Philosophy of Science, and the School of Computer Science. (Seriously, he is.) (And you are going to love this episode!)

Ron and Ed welcome to the show the author of Ed's favorite book of 2019 The Case Against Reality, Professor Donald D Hoffman. (Or do they.) Donald is a cognitive psychologist and popular science author. (Or is he.) He is a professor in the Department of Cognitive Sciences at the University of California, Irvine, with joint appointments in the Department of Philosophy, the Department of Logic and Philosophy of Science, and the School of Computer Science. (Seriously, he is.) (And you are going to love this episode!)

Ron and Ed welcome author, columnist, and TV personality, Gene Marks to the show. Gene Marks appears regularly on MSNBC and Fox News as well as The John Batchelor Show and SiriusXM’s Wharton Business Channel where he talks about the financial, economic, and technology issues that affect business leaders today.

Ron and Ed welcome author, columnist, and TV personality, Gene Marks to the show. Gene Marks appears regularly on MSNBC and Fox News as well as The John Batchelor Show and SiriusXM’s Wharton Business Channel where he talks about the financial, economic, and technology issues that affect business leaders today.

Ron and Ed welcome the author of The Automatic Customer, John Warillow. John's work has been a staple of the presentations that Ron and Ed have given on subscription-based pricing since the beginning. His nine models for subscription businesses lay the foundation for almost all subscriptions you will encounter. Join us for what promises to be an enlightening conversation.

Ron and Ed welcome the author of The Automatic Customer, John Warillow. John's work has been a staple of the presentations that Ron and Ed have given on subscription-based pricing since the beginning. His nine models for subscription businesses lay the foundation for almost all subscriptions you will encounter. Join us for what promises to be an enlightening conversation.

An annual favorite, Ron and Ed will talk about the best books they each read in 2020. Sometimes there is overlap, other times none. What will it be this year! If you have any guesses let us know on social media at @asktsoe on Twitter or https://www.facebook.com/asktsoe on Facebook.

An annual favorite, Ron and Ed will talk about the best books they each read in 2020. Sometimes there is overlap, other times none. What will it be this year! If you have any guesses let us know on social media at @asktsoe on Twitter or https://www.facebook.com/asktsoe on Facebook.

Ron and Ed are honored to welcome Virginia Postrel, author of The Fabric of Civilization: How Textiles Made the World. Virginia is also a columnist and speaker whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture, commerce, and technology. Writing in Vanity Fair, Sam Tanenhaus described her as a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few sources.

Ron and Ed are honored to welcome Virginia Postrel, author of The Fabric of Civilization: How Textiles Made the World. Virginia is also a columnist and speaker whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture, commerce, and technology. Writing in Vanity Fair, Sam Tanenhaus described her as a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few sources.

Ron and Ed are pleased to welcome to the show, Anne Janzer, the author of Subscription Marketing, and four other books on writing. In addition to being an award-winning author, Anne is an armchair cognitive science geek, nonfiction author coach, marketing practitioner, and blogger. She’s on a mission to help people spread important ideas through writing.

Ron and Ed are pleased to welcome to the show, Anne Janzer, the author of Subscription Marketing, and four other books on writing. In addition to being an award-winning author, Anne is an armchair cognitive science geek, nonfiction author coach, marketing practitioner, and blogger. She’s on a mission to help people spread important ideas through writing.

Ron and Ed welcome economist Art Carden, co-author of Leave Me Alone and I'll Make You Rich: How the Bourgeois Deal Enriched the World, with three-time Guest Deirdre McCloskey to the show. He is a Professor of Economics at Samford University’s Brock School of Business. In addition, he is a Senior Fellow with the American Institute for Economic Research, a Senior Research Fellow with the Institute for Faith, Work, and Economics, a Senior Fellow with the Beacon Center of Tennessee, and a Research Fellow with the Independent Institute.

Ron and Ed welcome economist Art Carden, co-author of Leave Me Alone and I'll Make You Rich: How the Bourgeois Deal Enriched the World, with three-time Guest Deirdre McCloskey to the show. He is a Professor of Economics at Samford University’s Brock School of Business. In addition, he is a Senior Fellow with the American Institute for Economic Research, a Senior Research Fellow with the Institute for Faith, Work, and Economics, a Senior Fellow with the Beacon Center of Tennessee, and a Research Fellow with the Independent Institute.

Ron and Ed welcome fellow with National Review Institute and National Review’s roving correspondent, Kevin writes “The Tuesday,” a weekly newsletter. His latest book, Big White Ghetto: Stone Broke, Stone-Cold Stupid, and High on Rage in the Dank Wooly Wilds of the ‘Real America,’ was published in October.

Ron and Ed welcome fellow with National Review Institute and National Review’s roving correspondent, Kevin writes “The Tuesday,” a weekly newsletter. His latest book, Big White Ghetto: Stone Broke, Stone-Cold Stupid, and High on Rage in the Dank Wooly Wilds of the ‘Real America,’ was published in October.

Ron and Ed welcome back to the show, Dr. Mary Ruwart. Her book Death by Regulation demonstrates the futility of the US FDA and was prescient with regard to the bureaucratic delays we have seen with the vaccine for COVID-19. We will explore this topic and more with her.

Ron and Ed welcome back to the show, Dr. Mary Ruwart. Her book Death by Regulation demonstrates the futility of the US FDA and was prescient with regard to the bureaucratic delays we have seen with the vaccine for COVID-19. We will explore this topic and more with her.

Ron and Ed welcome Peter Robinson, host of the Hoover Institution's show Uncommon Knowledge. This show is among Ron and Ed's top listens, but it is Peter's own work about which we want to talk with him. Most famously, he authored the speech given by Ronald Reagan where he implored, Mr. Gorbachev, tear down this wall! Peter is also the author of three books: How Ronald Reagan Changed My Life (Regan Books, 2003); It's My Party: A Republican's Messy Love Affair with the GOP, (Warner Books, 2000); and the best-selling business book Snapshots from Hell: The Making of an MBA (Warner Books, 1994; still available in paperback).

Ron and Ed welcome Peter Robinson, host of the Hoover Institution's show Uncommon Knowledge. This show is among Ron and Ed's top listens, but it is Peter's own work about which we want to talk with him. Most famously, he authored the speech given by Ronald Reagan where he implored, Mr. Gorbachev, tear down this wall! Peter is also the author of three books: How Ronald Reagan Changed My Life (Regan Books, 2003); It's My Party: A Republican's Messy Love Affair with the GOP, (Warner Books, 2000); and the best-selling business book Snapshots from Hell: The Making of an MBA (Warner Books, 1994; still available in paperback).

This week Ron and Ed welcome Robbie Kellman Baxter, author of The Forever Transaction. We will be talking about, of course, SUBSCRIPTION! Robbie's customers include Netflix, the National Restaurant Association, and The Mail Newspapers in the UK, as well as dozens of Silicon Valley SaaS and consumer subscription companies.

This week Ron and Ed welcome Robbie Kellman Baxter, author of The Forever Transaction. We will be talking about, of course, SUBSCRIPTION! Robbie's customers include Netflix, the National Restaurant Association, and The Mail Newspapers in the UK, as well as dozens of Silicon Valley SaaS and consumer subscription companies.

Ron and Ed are thrilled to have one of their favorite Guests back on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. Among the topic we hope to discuss are an update on the situation in Hong Kong especially Jimmy Lai, The Economy of Francesco, and the new papal encyclical Fratelli Tutti.

Ron and Ed are thrilled to have one of their favorite Guests back on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. Among the topic we hope to discuss are an update on the situation in Hong Kong especially Jimmy Lai, The Economy of Francesco, and the new papal encyclical Fratelli Tutti.

After the plethora of interviews these past few months, Ron and Ed return to their examination of the subscription economy. They will look at new subscription offerings they have collected including some in professional firms as well as the overall state of subscriptions in the face of C-19. If you have anything to contribute, we would love to hear from you at asktsoe@verasage.com.

After the plethora of interviews these past few months, Ron and Ed return to their examination of the subscription economy. They will look at new subscription offerings they have collected including some in professional firms as well as the overall state of subscriptions in the face of C-19. If you have anything to contribute, we would love to hear from you at asktsoe@verasage.com.

Ron and Ed could not have picked a better Guest for this week’s show. Jay Nordlinger is a senior editor of National Review and a book fellow of the National Review Institute. He writes about a variety of subjects, including politics, foreign affairs, and the arts. He is a music critic for The New Criterion. For the National Review website, he writes a column called “Impromptus.” With Mona Charen, he hosts the Need to Know podcast, and he also hosts a podcast called “Q&A.” In 2011, he filmed The Human Parade, with Jay Nordlinger, a TV series bringing hour-long interviews with various personalities. His latest book is Children of Monsters: An Inquiry into the Sons and Daughters of Dictators. He is also the author of Peace, They Say, a history of the Nobel Peace Prize. Some 100 pieces are gathered in Here, There & Everywhere: Collected Writings of Jay Nordlinger. A native Michigander, Nordlinger lives in New York.

Ron and Ed could not have picked a better Guest for this week’s show. Jay Nordlinger is a senior editor of National Review and a book fellow of the National Review Institute. He writes about a variety of subjects, including politics, foreign affairs, and the arts. He is a music critic for The New Criterion. For the National Review website, he writes a column called “Impromptus.” With Mona Charen, he hosts the Need to Know podcast, and he also hosts a podcast called “Q&A.” In 2011, he filmed The Human Parade, with Jay Nordlinger, a TV series bringing hour-long interviews with various personalities. His latest book is Children of Monsters: An Inquiry into the Sons and Daughters of Dictators. He is also the author of Peace, They Say, a history of the Nobel Peace Prize. Some 100 pieces are gathered in Here, There & Everywhere: Collected Writings of Jay Nordlinger. A native Michigander, Nordlinger lives in New York.

Ron and Ed welcome back Dr. Jules Goddard, author of Uncommon Sense, Common Nonsense: Why some organizations consistently outperform others (co-authored with Tony Eccles). His brilliant observation that Strategy is the rare and precious skill of staying one step ahead of the need to be efficient, continues to inspire us. We will continue to unpack this statement and more.

Ron and Ed welcome back Dr. Jules Goddard, author of Uncommon Sense, Common Nonsense: Why some organizations consistently outperform others (co-authored with Tony Eccles). His brilliant observation that Strategy is the rare and precious skill of staying one step ahead of the need to be efficient, continues to inspire us. We will continue to unpack this statement and more.

Ron and Ed are delighted to welcome back Mark Koziel, this time in his new capacity as President and CEO at Allinial Global. Mark is a CPA, CGMA in the U.S. with over 20 years of experience in accounting, management, consulting, and advocacy.

Ron and Ed are delighted to welcome back Mark Koziel, this time in his new capacity as President and CEO at Allinial Global. Mark is a CPA, CGMA in the U.S. with over 20 years of experience in accounting, management, consulting, and advocacy.

Ron and Ed are honored to be joined this week by one of the foremost management thinkers of our time, Professor Gary Hamel. In Humanocracy, Gary Hamel and his co-author, Michele Zanini make a passionate, data-driven argument for excising bureaucracy and replacing it with something better. Drawing on more than a decade of research and packed with practical examples, Humanocracy lays out a detailed blueprint for creating organizations that are as inspired and ingenious as the human beings inside them.

Ron and Ed are honored to be joined this week by one of the foremost management thinkers of our time, Professor Gary Hamel. In Humanocracy, Gary Hamel and his co-author, Michele Zanini make a passionate, data-driven argument for excising bureaucracy and replacing it with something better. Drawing on more than a decade of research and packed with practical examples, Humanocracy lays out a detailed blueprint for creating organizations that are as inspired and ingenious as the human beings inside them.

Ron and Ed are honored to interview Rabbi Daniel Lapin for the third (plus) time (our first guest to make an appearance twice). Ron has been a big fan of the Rabbi, listening to his radio show, and reading his books, for over a decade. We will talk about the business wisdom contained in the Hebrew Bible.

Ron and Ed are honored to interview Rabbi Daniel Lapin for the third (plus) time (our first guest to make an appearance twice). Ron has been a big fan of the Rabbi, listening to his radio show, and reading his books, for over a decade. We will talk about the business wisdom contained in the Hebrew Bible.

Ron and Ed are thrilled to welcome back to the show Michael Munger. In his most recent book, “Is Capitalism Sustainable?” he explains the benefits, and in fact the necessity, of capitalism in organizing human cooperation at scale, and urges the consideration of some problems inherent in capitalism.

Ron and Ed are thrilled to welcome back to the show Michael Munger. In his most recent book, “Is Capitalism Sustainable?” he explains the benefits, and in fact the necessity, of capitalism in organizing human cooperation at scale, and urges the consideration of some problems inherent in capitalism.

Five years ago, Ron and Ed broadcast the show live during the Certified Professional Bookkeepers of Canada Conference (then known as IPBC). This year, the 'Rona cause the conference to go virtual. As a result, Ed and Ron will do their first-ever virtual conference appearance. Join us as we engage in conversation with this auspicious group of brilliant bookkeepers.

Five years ago, Ron and Ed broadcast the show live during the Certified Professional Bookkeepers of Canada Conference (then known as IPBC). This year, the 'Rona cause the conference to go virtual. As a result, Ed and Ron will do their first-ever virtual conference appearance. Join us as we engage in conversation with this auspicious group of brilliant bookkeepers.

Ron and Ed welcome professional comedian and CPA, John Garrett to the show to talk about John's new book based on his podcast of the same name - What's Your And? John is a catalyst for corporate culture change. He’s on a mission to help teams break down barriers, foster unity, and strengthen bonds.

Ron and Ed welcome professional comedian and CPA, John Garrett to the show to talk about John's new book based on his podcast of the same name - What's Your And? John is a catalyst for corporate culture change. He’s on a mission to help teams break down barriers, foster unity, and strengthen bonds.

“Sane leadership is the unshakeable faith in people’s capacity to be generous, creative and kind. It is the commitment to create the conditions for these capacities to blossom, protected from the external environment. So writes this week's Guest Margaret Wheatley in her 2017 book, Who Do We Choose to Be? Ron and Ed are delighted to welcome Margaret to our show this week. We will explore her work from Leadership and the New Science to her newest work, Warriors for the Human Spirit: A Songline.

“Sane leadership is the unshakeable faith in people’s capacity to be generous, creative and kind. It is the commitment to create the conditions for these capacities to blossom, protected from the external environment. So writes this week's Guest Margaret Wheatley in her 2017 book, Who Do We Choose to Be? Ron and Ed are delighted to welcome Margaret to our show this week. We will explore her work from Leadership and the New Science to her newest work, Warriors for the Human Spirit: A Songline.

Ron and Ed are fired up to welcome Reason Magazine science editor, Ronald Bailey to the show. Ronald is the co-author with Marion Tupy (Episode 304) of the just-released book Ten Global Trends Every Smart Person Should Know (and many others you will find interesting). Bailey is also the author of the book The End of Doom: Environmental Renewal in the Twenty-first Century (July 2015) and Liberation Biology: The Moral and Scientific Case for the Biotech Revolution (Prometheus, 2005), and his work was featured in The Best American Science and Nature Writing 2004.

Ron and Ed are fired up to welcome Reason Magazine science editor, Ronald Bailey to the show. Ronald is the co-author with Marion Tupy (Episode 304) of the just-released book Ten Global Trends Every Smart Person Should Know (and many others you will find interesting). Bailey is also the author of the book The End of Doom: Environmental Renewal in the Twenty-first Century (July 2015) and Liberation Biology: The Moral and Scientific Case for the Biotech Revolution (Prometheus, 2005), and his work was featured in The Best American Science and Nature Writing 2004.

Ron and Ed are pleased to welcome Aaron Harris, Global CTO of Sage. Aaron is responsible for Sage’s technology and product vision. Aaron is hands-on leading investments in AI/ML, blockchain, and other emerging technologies to transform the way people think and work.

Ron and Ed are pleased to welcome Aaron Harris, Global CTO of Sage. Aaron is responsible for Sage’s technology and product vision. Aaron is hands-on leading investments in AI/ML, blockchain, and other emerging technologies to transform the way people think and work.

Is your company distinguished by a set of unique services and capabilities? Do you focus on what you do best and form strategic alliances for the rest? Do you have a clear set of criteria for identifying prospective customers based on your positioning? Do your people have a clear understanding of your positioning strategy? Does your positioning strategy provide differentiated value in the eyes of the customer? Does it allow you to create and capture more value through superior pricing? Inspired by our VeraSage Colleague, and former guest on TSOE, Tim Williams, Join Ed and Ron for a wide-ranging discussion on strategic positioning,

Is your company distinguished by a set of unique services and capabilities? Do you focus on what you do best and form strategic alliances for the rest? Do you have a clear set of criteria for identifying prospective customers based on your positioning? Do your people have a clear understanding of your positioning strategy? Does your positioning strategy provide differentiated value in the eyes of the customer? Does it allow you to create and capture more value through superior pricing? Inspired by our VeraSage Colleague, and former guest on TSOE, Tim Williams, Join Ed and Ron for a wide-ranging discussion on strategic positioning,

As many of our fans know, if George Gilder thinks something is brilliant, we are intrigued. During our last interview with him he mentioned Dr. Marian Tupy's work on The Simon Project, an attempt to understand the growth of wealth in terms of the amount of labor it takes to obtain a certain commodity, product, or service. Doing this allows us to examine the real growth that has taken place. Ron and Ed are pleased to welcome the author of The Simon Project to this week's show were will discuss the project as well as Marian's upcoming book, Ten Global Trends that Every Smart Person Needs to Know: And Many Other Trends You Will Find Interesting.

As many of our fans know, if George Gilder thinks something is brilliant, we are intrigued. During our last interview with him he mentioned Dr. Marian Tupy's work on The Simon Project, an attempt to understand the growth of wealth in terms of the amount of labor it takes to obtain a certain commodity, product, or service. Doing this allows us to examine the real growth that has taken place. Ron and Ed are pleased to welcome the author of The Simon Project to this week's show were will discuss the project as well as Marian's upcoming book, Ten Global Trends that Every Smart Person Needs to Know: And Many Other Trends You Will Find Interesting.

Join Ed and Ron to discuss a question from Byron: I’ve heard you refer to subscription pricing as VP 2.0 on several occasions. I’ve also heard you indicate a shift from pricing the customer to pricing the portfolio. It just strikes me that the more we deliver a similar service, the more that price should be consistent across customers. Maybe that is what you are getting at when you talk about pricing the portfolio on a subscription basis? Maybe there should be a little more consistency knowing that you are going to win on some and loose on others, but that overall the portfolio is good. It is almost like with subscription pricing there is a general pricing grid that, yes, has options, but it is more or less the same options for homogenous clients. Maybe that is appealing because of its simplicity. My partner and I are just realizing how much mental energy we are exerting pricing new clients instead of simply having a “price list” that we go to without thinking (too much) about it.

Join Ed and Ron to discuss a question from Byron: I’ve heard you refer to subscription pricing as VP 2.0 on several occasions. I’ve also heard you indicate a shift from pricing the customer to pricing the portfolio. It just strikes me that the more we deliver a similar service, the more that price should be consistent across customers. Maybe that is what you are getting at when you talk about pricing the portfolio on a subscription basis? Maybe there should be a little more consistency knowing that you are going to win on some and loose on others, but that overall the portfolio is good. It is almost like with subscription pricing there is a general pricing grid that, yes, has options, but it is more or less the same options for homogenous clients. Maybe that is appealing because of its simplicity. My partner and I are just realizing how much mental energy we are exerting pricing new clients instead of simply having a “price list” that we go to without thinking (too much) about it.

Join Ed and Ron as they interview Warren Berger, author of A More Beautiful Question and The Book of Beautiful Questions. Warren defines himself as a questionologist. To him, any question that causes people to shift their thinking is a beautiful one. They steer you in the right direction at critical moments when you’re trying to decide on something; create something; connect with other people; and be a good and effective leader.

Join Ed and Ron as they interview Warren Berger, author of A More Beautiful Question and The Book of Beautiful Questions. Warren defines himself as a questionologist. To him, any question that causes people to shift their thinking is a beautiful one. They steer you in the right direction at critical moments when you’re trying to decide on something; create something; connect with other people; and be a good and effective leader.

Are we getting closer to herd immunity? Will there be an effective COVID-19 vaccine by the end of the year? Will schools reopen? Will there be another expansion of government subsidies? As COVID cases increase, will more states lockdown again? Join Ed and Ron for all these questions and more, on our update on the COVID-19 economy.

Are we getting closer to herd immunity? Will there be an effective COVID-19 vaccine by the end of the year? Will schools reopen? Will there be another expansion of government subsidies? As COVID cases increase, will more states lockdown again? Join Ed and Ron for all these questions and more, on our update on the COVID-19 economy.

Join us as we celebrate the 300th episode of The Soul of Enterprise. Ron and Ed will have the tables turned on them and will be interviewed by Matthew Burgess, a previous Guest on the show. Matthew has promised some fun conversation and insights into the workings of the show. A BIG THANK YOU to YOU, our audience, who has made this all possible.

Join us as we celebrate the 300th episode of The Soul of Enterprise. Ron and Ed will have the tables turned on them and will be interviewed by Matthew Burgess, a previous Guest on the show. Matthew has promised some fun conversation and insights into the workings of the show. A BIG THANK YOU to YOU, our audience, who has made this all possible.

Ed and Ron are thrilled to bring back Howard Hansen, coauthor of the groundbreaking book Healing Leadership - A Survival Guide for the Enlightened Leader. Here is a brief summary of what Healing Leadership is all about: We see leadership as primarily an emotional process, rather than a strategic one. It is about courage and being oneself, rather than strategies and techniques to change someone. It is being the one who says what he or she sees (The emperor has no clothes.) and letting people make their own choices accordingly. We call “bullshit” on traditional models of leadership and advocate for a rational approach to leadership that will not hinder meaningful change. Quite simply, the “Command and Conquer” style of leadership does not work, long term. What’s more, it ultimately proves to be toxic. Therefore, Healing Leadership is about giving up the irrational hope of trying to change others.

Ed and Ron are thrilled to bring back Howard Hansen, coauthor of the groundbreaking book Healing Leadership - A Survival Guide for the Enlightened Leader. Here is a brief summary of what Healing Leadership is all about: We see leadership as primarily an emotional process, rather than a strategic one. It is about courage and being oneself, rather than strategies and techniques to change someone. It is being the one who says what he or she sees (The emperor has no clothes.) and letting people make their own choices accordingly. We call “bullshit” on traditional models of leadership and advocate for a rational approach to leadership that will not hinder meaningful change. Quite simply, the “Command and Conquer” style of leadership does not work, long term. What’s more, it ultimately proves to be toxic. Therefore, Healing Leadership is about giving up the irrational hope of trying to change others.

In his previous appearances, Dr. Paul has shared his experiences with subscription based pricing and COVID-19. In this episode, we will spend the balance of our time talking about his new book, Startup DPC: How To Start And Grow Your Direct Primary Care Practice. From the Foreword: We all know that our current healthcare system is broken, especially for primary care doctors and their patients. Primary care physicians have to see more and more patients in less and less time in order to keep up with declining reimbursement from insurance companies. This leads to rushed office visits, missed opportunities for genuine connections between doctors and their patients, frustrated patients, and burned out doctors. But it doesn't have to be this way.

In his previous appearances, Dr. Paul has shared his experiences with subscription based pricing and COVID-19. In this episode, we will spend the balance of our time talking about his new book, Startup DPC: How To Start And Grow Your Direct Primary Care Practice. From the Foreword: We all know that our current healthcare system is broken, especially for primary care doctors and their patients. Primary care physicians have to see more and more patients in less and less time in order to keep up with declining reimbursement from insurance companies. This leads to rushed office visits, missed opportunities for genuine connections between doctors and their patients, frustrated patients, and burned out doctors. But it doesn't have to be this way.

We will know the blockchain has really made it when we stop talking about blockchain. So said Ron Quaranta, founder of the Wall Street Block Chain Alliance, during his last appearance on The Soul of Enterprise. This time Ron joins Sean Stein Smith, professor at Lehman College, to share their insights in to the latest news and use cases of the blockchain. Of course, we'll toss in some conversation about BitCoin since it is the most famous use case.

We will know the blockchain has really made it when we stop talking about blockchain. So said Ron Quaranta, founder of the Wall Street Block Chain Alliance, during his last appearance on The Soul of Enterprise. This time Ron joins Sean Stein Smith, professor at Lehman College, to share their insights in to the latest news and use cases of the blockchain. Of course, we'll toss in some conversation about BitCoin since it is the most famous use case.

Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in 2004 to $7,000,000 today. You don’t want to miss this episode!

Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in 2004 to $7,000,000 today. You don’t want to miss this episode!

Evolutionary biologists have proven that the more adapted you are in your existing environment, the less able you are to adapt to environmental changes. We blindly cling to “that is the way we have always done it” in defiance of the evidence that this way is no longer relevant to success. This is the history of business. New ideas, inventions, and business models from the tinkerer in the garage change the world, while rendering obsolete the existing modes of production, infrastructure, and business models. The automobile replaced the horse and buggy, the calculator replaced the slide rule, and the personal computer replaced the typewriter, and so on in a never-ending “perennial gale of creative destruction,” as described by economist Joseph Schumpeter. Clayton Christensen writes, “Generally, the leading practitioners of the old order become the victims of disruption, not the initiators of it.” Join Ed and Ron as they look at creative destruction, an essential process in a free market.

Evolutionary biologists have proven that the more adapted you are in your existing environment, the less able you are to adapt to environmental changes. We blindly cling to “that is the way we have always done it” in defiance of the evidence that this way is no longer relevant to success. This is the history of business. New ideas, inventions, and business models from the tinkerer in the garage change the world, while rendering obsolete the existing modes of production, infrastructure, and business models. The automobile replaced the horse and buggy, the calculator replaced the slide rule, and the personal computer replaced the typewriter, and so on in a never-ending “perennial gale of creative destruction,” as described by economist Joseph Schumpeter. Clayton Christensen writes, “Generally, the leading practitioners of the old order become the victims of disruption, not the initiators of it.” Join Ed and Ron as they look at creative destruction, an essential process in a free market.

One of the epigraphs in Adam Thierer’s book is an old Chinese saying: “The higher-ups have measures. Those lower down have countermeasures.” Join Ed and Ron for a fascinating look at a new breed of entrepreneurs, Evasive Entrepreneurs, the title of Adam Thierer’s latest book. Evasive entrepreneurs, those innovators who don’t always conform to social or legal norms, are using new technological capabilities to circumvent traditional regulatory systems, or at least to put pressure on public policymakers to reform or selectively enforce laws and regulations that are outmoded, inefficient, or illogical. They rely on a strategy of permissionless innovation in both the business world and the political arena, following the adage that “it is easier to ask forgiveness than it is to get permission.” A remarkably timely book given the COVID-19 crisis and all the useless regulations that have been suspended.

One of the epigraphs in Adam Thierer’s book is an old Chinese saying: “The higher-ups have measures. Those lower down have countermeasures.” Join Ed and Ron for a fascinating look at a new breed of entrepreneurs, Evasive Entrepreneurs, the title of Adam Thierer’s latest book. Evasive entrepreneurs, those innovators who don’t always conform to social or legal norms, are using new technological capabilities to circumvent traditional regulatory systems, or at least to put pressure on public policymakers to reform or selectively enforce laws and regulations that are outmoded, inefficient, or illogical. They rely on a strategy of permissionless innovation in both the business world and the political arena, following the adage that “it is easier to ask forgiveness than it is to get permission.” A remarkably timely book given the COVID-19 crisis and all the useless regulations that have been suspended.

We are honored to welcome back Professor Deirdre McCloskey to discuss her work. No other body of work has had such a profound influence on our worldviews, especially with respect to how what she calls the Great Enrichment came about. Her latest scholarly book Bourgeois Equality: How Ideas, Not Capital or Institutions, Enriched the World, was the final volume of the Bourgeois Era trilogy. It argues for an “ideational” explanation of the Great Enrichment of 3,000 percent per person from 1800 to the present in places like Britain and Japan and Finland. The second book in the trilogy, Bourgeois Dignity: Why Economics Can’t Explain the Modern World, had shown that materialist explanations such as saving or exploitation, don’t have enough economic oomph or historical relevance to explain the Enrichment. The inaugural book in the trilogy, The Bourgeois Virtues, had established that the bourgeoisie is pretty good, and that commercially tested betterment is not the worst of ethical schools.

We are honored to welcome back Professor Deirdre McCloskey to discuss her work. No other body of work has had such a profound influence on our worldviews, especially with respect to how what she calls the Great Enrichment came about. Her latest scholarly book Bourgeois Equality: How Ideas, Not Capital or Institutions, Enriched the World, was the final volume of the Bourgeois Era trilogy. It argues for an “ideational” explanation of the Great Enrichment of 3,000 percent per person from 1800 to the present in places like Britain and Japan and Finland. The second book in the trilogy, Bourgeois Dignity: Why Economics Can’t Explain the Modern World, had shown that materialist explanations such as saving or exploitation, don’t have enough economic oomph or historical relevance to explain the Enrichment. The inaugural book in the trilogy, The Bourgeois Virtues, had established that the bourgeoisie is pretty good, and that commercially tested betterment is not the worst of ethical schools.

Ron and Ed welcome author Connor Boyack to the show. Connor Boyack is president of Libertas Institute, a free-market think tank in Utah. He is the author of over a dozen books on politics, education, and culture, along with hundreds of columns and articles championing individual liberty. He is also president of The Association for Teaching Kids Economics, a national non-profit helping K-8 students learn free-market ideas. A California native and Brigham Young University graduate, Connor currently resides in Lehi, Utah, with his wife and two children.

Ron and Ed welcome author Connor Boyack to the show. Connor Boyack is president of Libertas Institute, a free-market think tank in Utah. He is the author of over a dozen books on politics, education, and culture, along with hundreds of columns and articles championing individual liberty. He is also president of The Association for Teaching Kids Economics, a national non-profit helping K-8 students learn free-market ideas. A California native and Brigham Young University graduate, Connor currently resides in Lehi, Utah, with his wife and two children.

Ed and Ron welcome back, for the second time, Adam Davidson, a staff writer for The New Yorker since 2016. We will be discussing his latest book: The Passion Economy: The New Rules for Thriving in the Twenty-First Century. Adam first appeared back in January 2015, Episode #26.

Ed and Ron welcome back, for the second time, Adam Davidson, a staff writer for The New Yorker since 2016. We will be discussing his latest book: The Passion Economy: The New Rules for Thriving in the Twenty-First Century. Adam first appeared back in January 2015, Episode #26.

Ed and I are honored to have the chance to interview economist Dan Mitchell. As former Presidential candidate Steve Forbes said of Mitchell’s 1996 book, The Flat Tax: Freedom, Fairness, Jobs, and Growth, “Mitchell marvelously demonstrates how the flat tax will rip away the principal source of political pollution in Washington.” He also is the nation’s leading opponent of tax harmonization schemes developed by the Brussels-based European Union, the Paris-based Organization for Economic Cooperation and Development (OECD), and the United Nations. His September 2000 analysis of the OECD’s “harmful tax competition” initiative was the opening salvo in a campaign that ended with the United States announcing it could no longer support international proposals to persecute low-tax jurisdictions. He has now turned his attention to the EU’s infamous “Savings Tax Directive” and a UN proposal to undermine the sovereign right of nations to determine their own tax policy.

Ed and I are honored to have the chance to interview economist Dan Mitchell. As former Presidential candidate Steve Forbes said of Mitchell’s 1996 book, The Flat Tax: Freedom, Fairness, Jobs, and Growth, “Mitchell marvelously demonstrates how the flat tax will rip away the principal source of political pollution in Washington.” He also is the nation’s leading opponent of tax harmonization schemes developed by the Brussels-based European Union, the Paris-based Organization for Economic Cooperation and Development (OECD), and the United Nations. His September 2000 analysis of the OECD’s “harmful tax competition” initiative was the opening salvo in a campaign that ended with the United States announcing it could no longer support international proposals to persecute low-tax jurisdictions. He has now turned his attention to the EU’s infamous “Savings Tax Directive” and a UN proposal to undermine the sovereign right of nations to determine their own tax policy.

We are honored to have Dr. Azra Raza on the show. She is a sought after speaker in scientific circles and the recipient of numerous awards including The Hope Award in Cancer Research 2012 and named as one of the 100 Women Who Matter by Newsweek Pakistan. She is a member of the Founder Group designing Breakthrough Developments in Science and Technology with President Bill Clinton and met with Vice President Joe Biden to discuss the Cancer Moonshot initiative in 2015. She is the author of The First Cell: And the human costs of pursuing cancer’s last published by Basic Books, October 2019. Dr. Raza believes that the best way to “tame the savageness of man and make gentle the life of this world” is by promoting and publicizing the achievements of humanity in science, art, and literature. She was married to the late Harvey D. Preisler, Director, Rush University Cancer Center in Chicago and has a daughter Sheherzad Raza Preisler who also lives in New York.

We are honored to have Dr. Azra Raza on the show. She is a sought after speaker in scientific circles and the recipient of numerous awards including The Hope Award in Cancer Research 2012 and named as one of the 100 Women Who Matter by Newsweek Pakistan. She is a member of the Founder Group designing Breakthrough Developments in Science and Technology with President Bill Clinton and met with Vice President Joe Biden to discuss the Cancer Moonshot initiative in 2015. She is the author of The First Cell: And the human costs of pursuing cancer’s last published by Basic Books, October 2019. Dr. Raza believes that the best way to “tame the savageness of man and make gentle the life of this world” is by promoting and publicizing the achievements of humanity in science, art, and literature. She was married to the late Harvey D. Preisler, Director, Rush University Cancer Center in Chicago and has a daughter Sheherzad Raza Preisler who also lives in New York.

Join Ed and Ron for their third interview with Doug Sleeter, accounting thought leader and technology visionary. We’ll discuss blockchain, bitcoin, technology, the accounting profession, COVID-19, along with many other topics.

Join Ed and Ron for their third interview with Doug Sleeter, accounting thought leader and technology visionary. We’ll discuss blockchain, bitcoin, technology, the accounting profession, COVID-19, along with many other topics.

Ron and Ed are excited to bring back to the show Jody Thompson, co-founder of the Results-only Work Environment. The sudden transition of many of us to work from home status is really only the first step toward transforming the culture of our organizations. Jody will share with us what has to happen next. About Jody Jody Thompson is a world-recognized future workplace expert and change-maker who has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, and HR Executive Magazine, as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN. Since 2003, Jody and her team are leading the effort to permanently change the way work gets done. They are at the forefront of workplace reinvention across the globe in multiple industries, with both location-specific and knowledge-based roles. Jody is the co-creator of the proven management innovation system, the Results-Only Work Environment™ (ROWE™).

Ron and Ed are excited to bring back to the show Jody Thompson, co-founder of the Results-only Work Environment. The sudden transition of many of us to work from home status is really only the first step toward transforming the culture of our organizations. Jody will share with us what has to happen next. About Jody Jody Thompson is a world-recognized future workplace expert and change-maker who has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, and HR Executive Magazine, as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN. Since 2003, Jody and her team are leading the effort to permanently change the way work gets done. They are at the forefront of workplace reinvention across the globe in multiple industries, with both location-specific and knowledge-based roles. Jody is the co-creator of the proven management innovation system, the Results-Only Work Environment™ (ROWE™).

Join Ed, Ron for our second interview with Dr. Paul Thomas, Founder of Plum Health DPC (Direct Primary Care), to discuss COVID-19, and his experience dealing with this from the front lines. Also, his new revolutionary business model in medicine. Is this the cure for our broken healthcare system, and how’s it going so far?

Join Ed, Ron for our second interview with Dr. Paul Thomas, Founder of Plum Health DPC (Direct Primary Care), to discuss COVID-19, and his experience dealing with this from the front lines. Also, his new revolutionary business model in medicine. Is this the cure for our broken healthcare system, and how’s it going so far?

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Freeman Dyson in the report from the 2001 World Economic Forum defined the Precautionary Principle as that if some course of action carries even a remote chance of irreparable damage to the ecology, then you shouldn’t do it, no matter how great the possible advantages of the action may be. You are not allowed to balance costs against benefits when deciding what to do. In this episode, Ron and Ed will speak about the implications of the precautionary principle on society in general and on business innovation in specific. While COVID19 was (ironically) the catalyst, this is a topic that needs all of our attention and not just during this current situation.

Freeman Dyson in the report from the 2001 World Economic Forum defined the Precautionary Principle as that if some course of action carries even a remote chance of irreparable damage to the ecology, then you shouldn’t do it, no matter how great the possible advantages of the action may be. You are not allowed to balance costs against benefits when deciding what to do. In this episode, Ron and Ed will speak about the implications of the precautionary principle on society in general and on business innovation in specific. While COVID19 was (ironically) the catalyst, this is a topic that needs all of our attention and not just during this current situation.

Some 60-70% of projects fail, according to McKinsey, Bain, Gartner and Harvard Business Review, because the people side of change is not considered, and preparations are not in place to help individuals succeed in making the shift. Technology, mergers, acquisition or process evolution alone do not drive change within your organization; it is people adopting the changes that determine success. Like following a recipe, Change Management is personalized and provides actionable items you can do to manage the “people side” of change, whether it be habit or behavior shifts, Change Management can help. Join Ed and Ron as they discuss the elements of Organizational Change Management with Nicole Ripley, Senior Manager, Technology Consulting, at Armanino LLP.

Some 60-70% of projects fail, according to McKinsey, Bain, Gartner and Harvard Business Review, because the people side of change is not considered, and preparations are not in place to help individuals succeed in making the shift. Technology, mergers, acquisition or process evolution alone do not drive change within your organization; it is people adopting the changes that determine success. Like following a recipe, Change Management is personalized and provides actionable items you can do to manage the “people side” of change, whether it be habit or behavior shifts, Change Management can help. Join Ed and Ron as they discuss the elements of Organizational Change Management with Nicole Ripley, Senior Manager, Technology Consulting, at Armanino LLP.

The flip side of the placebo effect is the nocebo effect. The nocebo effect can see us manifest side effects of a 'treatment', which can be as broad as vomiting, pain, headaches and even, it is argued, death. In a new feature, the BBC calls the nocebo effect the contagious thought that could kill you. Join Ed and Ron as they discuss these two effects.

The flip side of the placebo effect is the nocebo effect. The nocebo effect can see us manifest side effects of a 'treatment', which can be as broad as vomiting, pain, headaches and even, it is argued, death. In a new feature, the BBC calls the nocebo effect the contagious thought that could kill you. Join Ed and Ron as they discuss these two effects.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Join Ed and Ron as they discuss updates on the Subscription Business Model, and how it could be adapted to various industries, including professional firms.

Join Ed and Ron as they discuss updates on the Subscription Business Model, and how it could be adapted to various industries, including professional firms.

Matthew Burgess co-founded View Legal in 2014, having been a partner and lawyer at one of Australia’s leading independent law firms for over 17 years. Matthew’s passion is helping clients to successfully achieve their goals. Matthew specialises in tax, estate and succession planning, providing strategic advice to business owners and high net worth individuals, and recognised in the ‘Best Lawyers’ list since 2014 in relation to trusts and estates and in ‘Doyles’ either personally or as part of View since 2015 in relation to taxation. In 2017 he was also nominated as Tax Partner of the Year (Lawyers Weekly). In part leveraging off the skills he has developed working in the SME market space, Matthew has been the catalyst in developing a number of innovative legal products for advisers and their clients. As an author, Matthew is widely recognised as an expert in his field, who constantly creates bespoke revenue related strategies for the growth, management and protection of wealth.

Matthew Burgess co-founded View Legal in 2014, having been a partner and lawyer at one of Australia’s leading independent law firms for over 17 years. Matthew’s passion is helping clients to successfully achieve their goals. Matthew specialises in tax, estate and succession planning, providing strategic advice to business owners and high net worth individuals, and recognised in the ‘Best Lawyers’ list since 2014 in relation to trusts and estates and in ‘Doyles’ either personally or as part of View since 2015 in relation to taxation. In 2017 he was also nominated as Tax Partner of the Year (Lawyers Weekly). In part leveraging off the skills he has developed working in the SME market space, Matthew has been the catalyst in developing a number of innovative legal products for advisers and their clients. As an author, Matthew is widely recognised as an expert in his field, who constantly creates bespoke revenue related strategies for the growth, management and protection of wealth.

Join Ed and Ron as they discuss the contributions of Clayton Christensen, one of our favorite business authors and thinkers. According to Wikipedia: Clayton Magleby Christensen (April 6, 1952 – January 23, 2020) was an American academic and business consultant who served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS). He was best known for his theory of disruptive innovation, first introduced in his 1997 book The Innovator's Dilemma, which has been called the most influential business idea of the early 21st century. He was also a prominent mid-level leader and writer in The Church of Jesus Christ of Latter-day Saints (LDS Church). Christensen was also a co-founder of Rose Park Advisors, a venture capital firm, and Innosight, a management consulting and investment firm specializing in innovation.

Join Ed and Ron as they discuss the contributions of Clayton Christensen, one of our favorite business authors and thinkers. According to Wikipedia: Clayton Magleby Christensen (April 6, 1952 – January 23, 2020) was an American academic and business consultant who served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS). He was best known for his theory of disruptive innovation, first introduced in his 1997 book The Innovator's Dilemma, which has been called the most influential business idea of the early 21st century. He was also a prominent mid-level leader and writer in The Church of Jesus Christ of Latter-day Saints (LDS Church). Christensen was also a co-founder of Rose Park Advisors, a venture capital firm, and Innosight, a management consulting and investment firm specializing in innovation.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

What you can measure you can manage. Tying metrics to strategy has become critical in business, and this can create all sorts of moral hazards. An article from the September-October 2019 issue of Harvard Business Review explored some of these hazards in “Don’t Let Metrics Undermine Your Business,” by Michael Harris and Bill Tayler. Join Ed and Ron as they discuss why “what you can measure you can manage” is actually dangerous thinking, and what to do instead.

What you can measure you can manage. Tying metrics to strategy has become critical in business, and this can create all sorts of moral hazards. An article from the September-October 2019 issue of Harvard Business Review explored some of these hazards in “Don’t Let Metrics Undermine Your Business,” by Michael Harris and Bill Tayler. Join Ed and Ron as they discuss why “what you can measure you can manage” is actually dangerous thinking, and what to do instead.

Thousands of books are published each year. Some are worthless, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today’s busy and demanding schedules, do you feel you don’t devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best books they read in 2019.

Thousands of books are published each year. Some are worthless, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today’s busy and demanding schedules, do you feel you don’t devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best books they read in 2019.

Lawyers skeptical about the possibility of offering a subscription-based service for legal services should join Ed and Ron for our discussion with Jon Tobin, founder of Counsel for Creators LLP, a next-generation law firm focused on the needs of creative businesses and individuals. They have reengineered and redesigned the law firm experience for the 21st century. By leveraging cutting-edge technology they are able to make legal services more cost-effective and accessible, on a subscription-based pricing model. As a result, they work with some of the most innovative people in the world in technology, media, and the arts.

Lawyers skeptical about the possibility of offering a subscription-based service for legal services should join Ed and Ron for our discussion with Jon Tobin, founder of Counsel for Creators LLP, a next-generation law firm focused on the needs of creative businesses and individuals. They have reengineered and redesigned the law firm experience for the 21st century. By leveraging cutting-edge technology they are able to make legal services more cost-effective and accessible, on a subscription-based pricing model. As a result, they work with some of the most innovative people in the world in technology, media, and the arts.

Ed and Ron will discuss some of their favorite shows and guests from 2019, comment on the notable people we lost, and other notable events from the year.

Ed and Ron will discuss some of their favorite shows and guests from 2019, comment on the notable people we lost, and other notable events from the year.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Ron and Ed are thrilled to welcome Dr. Keith Smith co-founder of the Surgery Center of Oklahoma and the Free Market Medical Association. Dr. G. Keith Smith is a board-certified anesthesiologist in private practice since 1990. SCO is owned by over 50 of the top physicians and surgeons in central Oklahoma. Dr. Smith serves as the medical director, CEO and managing partner while maintaining an active anesthesia practice. In 2009, Dr. Smith launched a website that displays SCO’s all-inclusive pricing for various surgical procedures. This move garnered national, and even international, attention. Not only do many uninsured or underinsured American patients take advantage of this cash pricing, but many Canadians have traveled to The Surgery Center to receive care.

Ron and Ed are thrilled to welcome Dr. Keith Smith co-founder of the Surgery Center of Oklahoma and the Free Market Medical Association. Dr. G. Keith Smith is a board-certified anesthesiologist in private practice since 1990. SCO is owned by over 50 of the top physicians and surgeons in central Oklahoma. Dr. Smith serves as the medical director, CEO and managing partner while maintaining an active anesthesia practice. In 2009, Dr. Smith launched a website that displays SCO’s all-inclusive pricing for various surgical procedures. This move garnered national, and even international, attention. Not only do many uninsured or underinsured American patients take advantage of this cash pricing, but many Canadians have traveled to The Surgery Center to receive care.

Karl Marx wrote that “The final phase of a historic political system is comedy.” Did the telling of jokes tumble the old Soviet system? George Orwell wrote that “Every joke is a tiny revolution.” Jokes were the communist system’s jazz, the music of the oppressed. Jokes eased psychological pain; helped forge trust between contemporaries; helped make sense of their lives. Join Ed and Ron for a rollicking look at Communist Humor, and some of the better jokes that were told during its reign.

Karl Marx wrote that “The final phase of a historic political system is comedy.” Did the telling of jokes tumble the old Soviet system? George Orwell wrote that “Every joke is a tiny revolution.” Jokes were the communist system’s jazz, the music of the oppressed. Jokes eased psychological pain; helped forge trust between contemporaries; helped make sense of their lives. Join Ed and Ron for a rollicking look at Communist Humor, and some of the better jokes that were told during its reign.

Is it possible for family physician to operate under a subscription-based business model, priced below what you pay for your mobile phone service? What about services not covered by the subscription? Could those be priced with full certainty and transparency? Join Ed, Ron and Dr. Paul Thomas, Founder of Plum Health DPC (Direct Primary Care), to discuss this new revolutionary business model in medicine. Is this the cure for our broken healthcare system?

Is it possible for family physician to operate under a subscription-based business model, priced below what you pay for your mobile phone service? What about services not covered by the subscription? Could those be priced with full certainty and transparency? Join Ed, Ron and Dr. Paul Thomas, Founder of Plum Health DPC (Direct Primary Care), to discuss this new revolutionary business model in medicine. Is this the cure for our broken healthcare system?

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years, where his message was that advertising agencies needed a better understanding of how humans behave, not just how advertising works. Be sure to join us for what will be an exciting and exhilarating exchange of ideas. This show originally aired as a bonus episode for our Patreon subscribers, and now we are making it available to all listeners.

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years, where his message was that advertising agencies needed a better understanding of how humans behave, not just how advertising works. Be sure to join us for what will be an exciting and exhilarating exchange of ideas. This show originally aired as a bonus episode for our Patreon subscribers, and now we are making it available to all listeners.

Join Ed, Ron and special guest Reginald Lee, author of Lies, Damned Lies, and Cost Accounting as well as Strategic Cost Transformation as they discuss the sessions they delivered at the Ohio Society of CPAs' 2019 Cleveland Accounting Show.

Join Ed, Ron and special guest Reginald Lee, author of Lies, Damned Lies, and Cost Accounting as well as Strategic Cost Transformation as they discuss the sessions they delivered at the Ohio Society of CPAs' 2019 Cleveland Accounting Show.

We’re excited to speak with Tom Hall, a millennial (we say that tongue-in-cheek) from the UK, studying economics and political science at the University of Bristol, UK. He produced a report on the billable hour and timesheets. He sent us a list of questions, which were excellent, so we are happy to have the chance to speak with him about his findings.

We’re excited to speak with Tom Hall, a millennial (we say that tongue-in-cheek) from the UK, studying economics and political science at the University of Bristol, UK. He produced a report on the billable hour and timesheets. He sent us a list of questions, which were excellent, so we are happy to have the chance to speak with him about his findings.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Andy Armanino started his career with Arthur Young as an auditor and joined Armanino LLP in 1989 where he built a full-service audit offering before becoming, at 29, the youngest partner in the firm’s history. In 2005, he was elected to Managing Partner where he served until his retirement from Armanino in 2018. Andy’s leadership helped propel the firm to be one of the fastest growing and best managed firms in the US, earning awards and accolades from the profession for its entrepreneurial spirit and innovation. Under Andy’s leadership the firm developed new services, expanded technology offerings, grew a full-service consulting department and strategic acquisitions extended capabilities and geographic locations. His most gratifying accomplishment was launching the Armanino Foundation in 2016. Join Ed and Ron for what’s sure to be a dynamic interview.

Andy Armanino started his career with Arthur Young as an auditor and joined Armanino LLP in 1989 where he built a full-service audit offering before becoming, at 29, the youngest partner in the firm’s history. In 2005, he was elected to Managing Partner where he served until his retirement from Armanino in 2018. Andy’s leadership helped propel the firm to be one of the fastest growing and best managed firms in the US, earning awards and accolades from the profession for its entrepreneurial spirit and innovation. Under Andy’s leadership the firm developed new services, expanded technology offerings, grew a full-service consulting department and strategic acquisitions extended capabilities and geographic locations. His most gratifying accomplishment was launching the Armanino Foundation in 2016. Join Ed and Ron for what’s sure to be a dynamic interview.

Ed and I are honored to have Chris “Elroy” Stricklin back on the show for the third time. We will be discussing his new book, released October 1, 2019, Survivor’s Obligation: Navigating an Intentional Life. Chris Stricklin ejected from the F-16 he was piloting during a Thunderbirds air show. Joel Neeb was diagnosed with a rare and often fatal cancer. Against the odds, both survived. Chris and Joel met years after their individual life-changing events and discovered they both had a desire to share their stories to help others. They resolved to fulfill what they call survivor’s obligation—a responsibility to live an intentional life—for themselves and their families, and in honor of those who didn’t get a second chance. In Survivor’s Obligation they tell the true stories that transformed their lives, initiating a journey of healing through gratitude, growth, and giving. You don’t want to miss this show!

Ed and I are honored to have Chris “Elroy” Stricklin back on the show for the third time. We will be discussing his new book, released October 1, 2019, Survivor’s Obligation: Navigating an Intentional Life. Chris Stricklin ejected from the F-16 he was piloting during a Thunderbirds air show. Joel Neeb was diagnosed with a rare and often fatal cancer. Against the odds, both survived. Chris and Joel met years after their individual life-changing events and discovered they both had a desire to share their stories to help others. They resolved to fulfill what they call survivor’s obligation—a responsibility to live an intentional life—for themselves and their families, and in honor of those who didn’t get a second chance. In Survivor’s Obligation they tell the true stories that transformed their lives, initiating a journey of healing through gratitude, growth, and giving. You don’t want to miss this show!

Join Ed and Ron as they discuss the chapter that didn't make it into Ron's book, Implementing Value Pricing: A Radical Business Model for Professional Firms. Topics such as: Is the Salvation Army the most effective organization on the planet?; why people work; becoming a lightening rod for talent; the importance of continuous learning; work-life balance; are professionals really knowledge workers?; negative human capital, and more.

Join Ed and Ron as they discuss the chapter that didn't make it into Ron's book, Implementing Value Pricing: A Radical Business Model for Professional Firms. Topics such as: Is the Salvation Army the most effective organization on the planet?; why people work; becoming a lightening rod for talent; the importance of continuous learning; work-life balance; are professionals really knowledge workers?; negative human capital, and more.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Ed and Ron are honored to have our three VeraSage colleagues, and Australian lawyers, on the show for the second time: John Chisholm, Matthew Burgess, and David Wells. We will discuss what's happening with Value Pricing in Australasia, and peel back the curtain on this November's VeraSage DownUnder Symposium.

Ed and Ron are honored to have our three VeraSage colleagues, and Australian lawyers, on the show for the second time: John Chisholm, Matthew Burgess, and David Wells. We will discuss what's happening with Value Pricing in Australasia, and peel back the curtain on this November's VeraSage DownUnder Symposium.

Join us for our second interview with Accounting Profession Thought Leader Joe Woodard. Joe and his company has adopted a powerful vision: To transform small business through small business advisors. Its purpose is an extension of its vision – a single statement that shapes every task Woodard performs to achieve its vision: We empower small business advisors. We will discuss the current and future state of the accounting profession, innovation Joe sees taking place, Value Pricing diffusion, along with other topics.

Join us for our second interview with Accounting Profession Thought Leader Joe Woodard. Joe and his company has adopted a powerful vision: To transform small business through small business advisors. Its purpose is an extension of its vision – a single statement that shapes every task Woodard performs to achieve its vision: We empower small business advisors. We will discuss the current and future state of the accounting profession, innovation Joe sees taking place, Value Pricing diffusion, along with other topics.

We are honored to have the opportunity to interview George Gilder for a third time. Writer, economist, technology advocate, and co-founder of the Discovery Institute, Georges latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan Administration and made him President Reagans most quoted living author. In 2013 he published Knowledge and Power: The Information Theory of Capitalism and How It is Revolutionizing Our World, which reformulated economics in terms of the information theory of Alan Turing and Claude Shannon. Ron says: George Gilder is the most profound thinker I have ever encountered, and his insights of how an economy creates wealth permeate The Soul of Enterprise. Every century needs an Adam Smith, and Gilder is ours for the twentieth and twenty-first.

We are honored to have the opportunity to interview George Gilder for a third time. Writer, economist, technology advocate, and co-founder of the Discovery Institute, Georges latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan Administration and made him President Reagans most quoted living author. In 2013 he published Knowledge and Power: The Information Theory of Capitalism and How It is Revolutionizing Our World, which reformulated economics in terms of the information theory of Alan Turing and Claude Shannon. Ron says: George Gilder is the most profound thinker I have ever encountered, and his insights of how an economy creates wealth permeate The Soul of Enterprise. Every century needs an Adam Smith, and Gilder is ours for the twentieth and twenty-first.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In May 1997, George Gilder delivered The Soul of Silicon to the Vatican, at a conference arranged and coordinated by the Acton Institute. Ron, who is a devotee of all of Gilders writings, believes that this is one of the most profound pieces George has ever written. Join Ed and Ron for a discussion of this timeless speech from one of the most seminal thinkers of our times, and Rons 38-year mentor, George Gilder.

In May 1997, George Gilder delivered The Soul of Silicon to the Vatican, at a conference arranged and coordinated by the Acton Institute. Ron, who is a devotee of all of Gilders writings, believes that this is one of the most profound pieces George has ever written. Join Ed and Ron for a discussion of this timeless speech from one of the most seminal thinkers of our times, and Rons 38-year mentor, George Gilder.

American journalist Roscoe Drummond said: “The mind is wonderful thing. It starts working the minute you’re born and never stops until you get up to speak in public.” Is it really true that people fear public speaking more than they fear death? We’ve received several requests from listeners to discuss public speaking, along with many questions over the years: How did you learn to speak in public? What books did you read? Who taught you? Which public speakers do you truly admire?, etc. Join Ed and Ron as they discuss the art of public speaking, and share some of the lessons they've learned over the years.

American journalist Roscoe Drummond said: “The mind is wonderful thing. It starts working the minute you’re born and never stops until you get up to speak in public.” Is it really true that people fear public speaking more than they fear death? We’ve received several requests from listeners to discuss public speaking, along with many questions over the years: How did you learn to speak in public? What books did you read? Who taught you? Which public speakers do you truly admire?, etc. Join Ed and Ron as they discuss the art of public speaking, and share some of the lessons they've learned over the years.

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years, where his message was that advertising agencies needed a better understanding of how humans behave, not just how advertising works. Be sure to join us for what will be an exciting and exhilarating exchange of ideas.

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years, where his message was that advertising agencies needed a better understanding of how humans behave, not just how advertising works. Be sure to join us for what will be an exciting and exhilarating exchange of ideas.

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years, where his message was that advertising agencies needed a better understanding of how humans behave, not just how advertising works. Be sure to join us for what will be an exciting and exhilarating exchange of ideas.

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years, where his message was that advertising agencies needed a better understanding of how humans behave, not just how advertising works. Be sure to join us for what will be an exciting and exhilarating exchange of ideas.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Confused by the title? Don't worry, we'll make Ed explain it all. Just be sure to listen to hear about data dredging and Pearson's correlation coefficient. Trust us, this will be a fun show.

Confused by the title? Don't worry, we'll make Ed explain it all. Just be sure to listen to hear about data dredging and Pearson's correlation coefficient. Trust us, this will be a fun show.

Think of your firm as a Boeing 777 airplane. When United Airlines places a Boeing 777 in service, it adds a certain capacity to its fleet. However, it goes one step further, by dividing up that marginal capacity into five segments. Your firm has a theoretical maximum capacity and a theoretical optimal capacity, and it is essential to see how that capacity is being allocated to each customer segment. Your maximum capacity is the total number of customers your firm can adequately service -- not how many hours you have -- while the optimal capacity is the point where customers can be served adequately and crowding out does not affect customer behavior. Usually, for most professional firms, optimal capacity is between 60 and 80 percent of maximum capacity. The lesson from this model is that you cannot treat all customers equally. Join Ed and Ron for a discussion of this model and how pricing and project management can be used to achieve optimal capacity.

Think of your firm as a Boeing 777 airplane. When United Airlines places a Boeing 777 in service, it adds a certain capacity to its fleet. However, it goes one step further, by dividing up that marginal capacity into five segments. Your firm has a theoretical maximum capacity and a theoretical optimal capacity, and it is essential to see how that capacity is being allocated to each customer segment. Your maximum capacity is the total number of customers your firm can adequately service -- not how many hours you have -- while the optimal capacity is the point where customers can be served adequately and crowding out does not affect customer behavior. Usually, for most professional firms, optimal capacity is between 60 and 80 percent of maximum capacity. The lesson from this model is that you cannot treat all customers equally. Join Ed and Ron for a discussion of this model and how pricing and project management can be used to achieve optimal capacity.

We are honored to have the opportunity to interview George Gilder for a second time. Writer, economist, technology advocate, and co-founder of the Discovery Institute. George’s latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan Administration and made him President Reagan's most quoted living author. In 2013 he published Knowledge and Power: The Information Theory of Capitalism and How It is Revolutionizing Our World, which reformulated economics in terms of the information theory of Alan Turing and Claude Shannon. Ron says: “George Gilder is the most profound thinker I have ever encountered, and his insights of how an economy creates wealth permeate The Soul of Enterprise. Every century needs an Adam Smith, and Gilder is ours for the twentieth and twenty-first.”

We are honored to have the opportunity to interview George Gilder for a second time. Writer, economist, technology advocate, and co-founder of the Discovery Institute. George’s latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan Administration and made him President Reagan's most quoted living author. In 2013 he published Knowledge and Power: The Information Theory of Capitalism and How It is Revolutionizing Our World, which reformulated economics in terms of the information theory of Alan Turing and Claude Shannon. Ron says: “George Gilder is the most profound thinker I have ever encountered, and his insights of how an economy creates wealth permeate The Soul of Enterprise. Every century needs an Adam Smith, and Gilder is ours for the twentieth and twenty-first.”

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up

Well, we tried, but we could not land Tom Peters to be a Guest on The Soul of Enterprise. Instead, we have decided to do the next best thing - a Memorable Mentors episode. Ron and Ed will recap the career and work of the person whom many claim as the father of the business book genre. His classic, In Search of Excellence, co-written with Robert Waterman, launched his career into a near-Earth orbit. His presentation style influenced both Ed and Ron with his wit and willingness to say outrageous stuff.

Well, we tried, but we could not land Tom Peters to be a Guest on The Soul of Enterprise. Instead, we have decided to do the next best thing - a Memorable Mentors episode. Ron and Ed will recap the career and work of the person whom many claim as the father of the business book genre. His classic, In Search of Excellence, co-written with Robert Waterman, launched his career into a near-Earth orbit. His presentation style influenced both Ed and Ron with his wit and willingness to say outrageous stuff.

Ed and Ron are honored to interview fellow Professional Pricing Society colleague, Mark Stiving. Why don't you win deals at higher prices? You don't get paid enough for the value you create. Or do you build products that your customers don’t value (and don’t buy)? Mark's passion is teaching the power of pricing. He evangelizes pricing at major conferences and has conducted over 400 days of corporate training around the globe. Mark’s Price class maintains a net promoter score (NPS) of 81, higher than Apple’s. Mark also writes about pricing. His book, Impact Pricing: Your Blueprint for Driving Profits, is a highly readable and practical manual (4.9 stars on Amazon). Be sure not to miss this episode!

Ed and Ron are honored to interview fellow Professional Pricing Society colleague, Mark Stiving. Why don't you win deals at higher prices? You don't get paid enough for the value you create. Or do you build products that your customers don’t value (and don’t buy)? Mark's passion is teaching the power of pricing. He evangelizes pricing at major conferences and has conducted over 400 days of corporate training around the globe. Mark’s Price class maintains a net promoter score (NPS) of 81, higher than Apple’s. Mark also writes about pricing. His book, Impact Pricing: Your Blueprint for Driving Profits, is a highly readable and practical manual (4.9 stars on Amazon). Be sure not to miss this episode!

Originally recorded with the idea that this would be a Bonus Episode for their Patreon listeners only, Ron and Ed were so enraptured with the conversation with Justin Lake, that they decided to release it as a regular episode. This conversation encapsulates so many of the themes of our show, including innovation, regulation, the price system, entrepreneurialism, and personal freedom. These themes will resonate with our long-time audience. However, this episode is deeper than that as it is specifically for those who have diabetes or who have a family member with the disease. Please share this episode with anyone you think might benefit from hearing it.

Originally recorded with the idea that this would be a Bonus Episode for their Patreon listeners only, Ron and Ed were so enraptured with the conversation with Justin Lake, that they decided to release it as a regular episode. This conversation encapsulates so many of the themes of our show, including innovation, regulation, the price system, entrepreneurialism, and personal freedom. These themes will resonate with our long-time audience. However, this episode is deeper than that as it is specifically for those who have diabetes or who have a family member with the disease. Please share this episode with anyone you think might benefit from hearing it.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Join Ed and Ron as they discuss the thorny issue of team member compensation. The tradeoff between creating an incentive for firm-wide profit and contributing discretionary effort, and engaging in politics to move up the ladder.

Join Ed and Ron as they discuss the thorny issue of team member compensation. The tradeoff between creating an incentive for firm-wide profit and contributing discretionary effort, and engaging in politics to move up the ladder.

Why is an oil or pharmaceutical company condemned for earning windfall profits when market conditions change, while an individual homeowner who realizes a tidy profit off of a hot real estate market is applauded? Popular movie stars, directors, and entertainment companies can earn above-normal profits without so much as a whisper of public protest. Premium ice creams and chocolates are very expensive and yield profit margins that would have made the “robber barons” of yesterday blush. Very few of us would continue working at 50 percent of our present salaries. Are we not charging what the market will bear? Why are individuals and corporations held to different standards? Perhaps it is not so much price that bothers people as it is profits. Join Ed and Ron for a discussion on Fairness and how it distorts our view on prices and profits.

Why is an oil or pharmaceutical company condemned for earning windfall profits when market conditions change, while an individual homeowner who realizes a tidy profit off of a hot real estate market is applauded? Popular movie stars, directors, and entertainment companies can earn above-normal profits without so much as a whisper of public protest. Premium ice creams and chocolates are very expensive and yield profit margins that would have made the “robber barons” of yesterday blush. Very few of us would continue working at 50 percent of our present salaries. Are we not charging what the market will bear? Why are individuals and corporations held to different standards? Perhaps it is not so much price that bothers people as it is profits. Join Ed and Ron for a discussion on Fairness and how it distorts our view on prices and profits.

On April 30th and May 1st, Ed and Ron taught their first workshop in Chicago on the Subscription Economy Business Model. The advantages of this model are many, including: Predictable revenue; not selling services, but creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; collective knowledge of your customers, which is a competitive advantage that cannot be duplicated; one-to-one marketing; not pricing a product or service, but rather customer transformation and peace of mind; you can predict demand and plan capacity more effectively; and it breaks down silos and creates a true “one-firm” model. Join us for our After Action Review and Lessons Learned from the participants.

On April 30th and May 1st, Ed and Ron taught their first workshop in Chicago on the Subscription Economy Business Model. The advantages of this model are many, including: Predictable revenue; not selling services, but creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; collective knowledge of your customers, which is a competitive advantage that cannot be duplicated; one-to-one marketing; not pricing a product or service, but rather customer transformation and peace of mind; you can predict demand and plan capacity more effectively; and it breaks down silos and creates a true “one-firm” model. Join us for our After Action Review and Lessons Learned from the participants.

Ed and Ron are honored to interview Tyler Cowen, professor of economics at George Mason University, blogger at Marginal Revolution, and author of many books. Tyler’s podcast, Conversations with Tyler, is one of our favorites. Tyler is an original and thought-provoking writer, exploring a wide range of topics with an economist’s eye that makes you see the world in a new way. Join us for what is sure to be a fun and interesting conversation with one of the world’s leading economic thinkers.

Ed and Ron are honored to interview Tyler Cowen, professor of economics at George Mason University, blogger at Marginal Revolution, and author of many books. Tyler’s podcast, Conversations with Tyler, is one of our favorites. Tyler is an original and thought-provoking writer, exploring a wide range of topics with an economist’s eye that makes you see the world in a new way. Join us for what is sure to be a fun and interesting conversation with one of the world’s leading economic thinkers.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

One of the most innovative pricing strategies that should be in every firm’s pricing stack is the TIP clause. Most feedback that firms receive on pricing is negative (“Your price was too high”). Or it is ambivalent: “Your price was just right.” No customer ever discloses how much money your firm left on the table. Innovative pricing strategies, such as the TIP clause, are outward focused and attempt to capture more of the value created for customers, in extraordinary engagements. Having more accurate cost accounting or better project management won’t help you capture this level of value, which is why pricing is the main driver of profitability. You don’t want to miss this show as Ed and Ron share stories from around the world of firms that have successfully implemented the TIP clause.

One of the most innovative pricing strategies that should be in every firm’s pricing stack is the TIP clause. Most feedback that firms receive on pricing is negative (“Your price was too high”). Or it is ambivalent: “Your price was just right.” No customer ever discloses how much money your firm left on the table. Innovative pricing strategies, such as the TIP clause, are outward focused and attempt to capture more of the value created for customers, in extraordinary engagements. Having more accurate cost accounting or better project management won’t help you capture this level of value, which is why pricing is the main driver of profitability. You don’t want to miss this show as Ed and Ron share stories from around the world of firms that have successfully implemented the TIP clause.

Ed and Ron are honored to interview Jordan Birnbaum, VP and Chief Behavioral Economist with ADP. Ron met Jordan recently and heard him speak on some of the behavioral economic ideas that guide how we make decisions. Join us for what will surely be an interesting and wide-ranging discussion about how behavioral economics can be applied to businesses of all kinds.

Ed and Ron are honored to interview Jordan Birnbaum, VP and Chief Behavioral Economist with ADP. Ron met Jordan recently and heard him speak on some of the behavioral economic ideas that guide how we make decisions. Join us for what will surely be an interesting and wide-ranging discussion about how behavioral economics can be applied to businesses of all kinds.

In ancient Rome, during the Punic Wars, Cato the Elder is said to have ended every speech he delivered before the Roman Senate with the phrase, “ET CARTHAGO DELENDA EST” (and Carthage must be destroyed!). He did this without regard to the subject of his speech. It is in this spirit that we present ET HORA LIBELLUM DELENDA EST which, loosely translated, means, “and the timesheet/billable hour must be destroyed!” Enjoy!

In ancient Rome, during the Punic Wars, Cato the Elder is said to have ended every speech he delivered before the Roman Senate with the phrase, “ET CARTHAGO DELENDA EST” (and Carthage must be destroyed!). He did this without regard to the subject of his speech. It is in this spirit that we present ET HORA LIBELLUM DELENDA EST which, loosely translated, means, “and the timesheet/billable hour must be destroyed!” Enjoy!

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

What happens when your firm becomes filled with too many “C,” “D,” and “F” customers? How should you fire a customer? There are many strategies, some more effective than others. Join Ed and Ron as they discuss essential strategies to deploy to fire customers with dignity, professionalism, while maintaining the goodwill of your firm.

What happens when your firm becomes filled with too many “C,” “D,” and “F” customers? How should you fire a customer? There are many strategies, some more effective than others. Join Ed and Ron as they discuss essential strategies to deploy to fire customers with dignity, professionalism, while maintaining the goodwill of your firm.

Ed and Ron will discuss a blog post by Kent Hendricks, 6 psychological tactics behind the Starbucks menu. If you're interested in behavioral economics and how it intersects with pricing choices, you don't want to miss this show.

Ed and Ron will discuss a blog post by Kent Hendricks, 6 psychological tactics behind the Starbucks menu. If you're interested in behavioral economics and how it intersects with pricing choices, you don't want to miss this show.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Ron and Ed are jazzed to be doing the show live from the 90 Minds annual conference, The Meeting of the Minds in San Diego. The Meeting of The Minds brings our membership of consultants, resellers, and software providers together to celebrate our powerful community. For two-plus days, they share, listen, learn, and challenge perceptions. They celebrate expanding their community through the renewal of relationships and building new alliances. The investment grows all year through online collaboration supported by their members, webinars from partners, and sharing of knowledge and experience with each other. The returns are greater than any one mind.

Ron and Ed are jazzed to be doing the show live from the 90 Minds annual conference, The Meeting of the Minds in San Diego. The Meeting of The Minds brings our membership of consultants, resellers, and software providers together to celebrate our powerful community. For two-plus days, they share, listen, learn, and challenge perceptions. They celebrate expanding their community through the renewal of relationships and building new alliances. The investment grows all year through online collaboration supported by their members, webinars from partners, and sharing of knowledge and experience with each other. The returns are greater than any one mind.

Ron and Ed are honored to have Tien Tzuo as a Guest on the program. Tien currently serves as CEO of Zuora (NYSE:ZUO), a company he co-founded in 2007 and took public in 2018. Under Tien's leadership, Zuora has emerged as the leading evangelist of the Subscription Economy -- the idea that all industries are shifting to a customer-centric, subscription-based business model. He is also the author of SUBSCRIBED: Why the Subscription Model Will Be Your Company's Future - and What to Do About It.

Ron and Ed are honored to have Tien Tzuo as a Guest on the program. Tien currently serves as CEO of Zuora (NYSE:ZUO), a company he co-founded in 2007 and took public in 2018. Under Tien's leadership, Zuora has emerged as the leading evangelist of the Subscription Economy -- the idea that all industries are shifting to a customer-centric, subscription-based business model. He is also the author of SUBSCRIBED: Why the Subscription Model Will Be Your Company's Future - and What to Do About It.

All business people live the ultimate contradiction. They pray at night for supernormal profits and spend their days driving down those profits by competitively supplying customers with more of what they want. As the economist Joseph Schumpeter so poetically phrased it, entrepreneurial innovations make up the “perennial gale of creative destruction,” whereby entire industries have been eliminated due to this dynamism of free markets. Buggy whip manufacturers didn’t invent the automobile and slide rule manufacturers did not invent the calculator. Businesses are the ultimate change agents in society, ushering in new products, services, and ways of conducting our affairs. This role of business is often ignored in the debate over the jobs destroyed in the process, which is the wrong metric: the creativity is more important than the destruction. Join Ed and Ron for a discussion of the dynamic process of competition.

All business people live the ultimate contradiction. They pray at night for supernormal profits and spend their days driving down those profits by competitively supplying customers with more of what they want. As the economist Joseph Schumpeter so poetically phrased it, entrepreneurial innovations make up the “perennial gale of creative destruction,” whereby entire industries have been eliminated due to this dynamism of free markets. Buggy whip manufacturers didn’t invent the automobile and slide rule manufacturers did not invent the calculator. Businesses are the ultimate change agents in society, ushering in new products, services, and ways of conducting our affairs. This role of business is often ignored in the debate over the jobs destroyed in the process, which is the wrong metric: the creativity is more important than the destruction. Join Ed and Ron for a discussion of the dynamic process of competition.

According to Wikipedia, Richard Feynman [May 11, 1918 – February 15, 1988] was an American theoretical physicist, known for his work in the path integral formulation of quantum mechanics, the theory of quantum electrodynamics, and the physics of the superfluidity of supercooled liquid helium, as well as in particle physics for which he proposed the parton model. For his contributions to the development of quantum electrodynamics, Feynman, jointly with Julian Schwinger and Shin'ichiro Tomonaga, received the Nobel Prize in Physics in 1965. In a 1999 poll of 130 leading physicists worldwide by the British journal Physics World he was ranked as one of the ten greatest physicists of all time. He assisted in the development of the atomic bomb during World War II and became known to a wide public in the 1980s as a member of the Rogers Commission, the panel that investigated the Space Shuttle Challenger disaster. Join Ed and Ron for a look at this fascinating thinker.

According to Wikipedia, Richard Feynman [May 11, 1918 – February 15, 1988] was an American theoretical physicist, known for his work in the path integral formulation of quantum mechanics, the theory of quantum electrodynamics, and the physics of the superfluidity of supercooled liquid helium, as well as in particle physics for which he proposed the parton model. For his contributions to the development of quantum electrodynamics, Feynman, jointly with Julian Schwinger and Shin'ichiro Tomonaga, received the Nobel Prize in Physics in 1965. In a 1999 poll of 130 leading physicists worldwide by the British journal Physics World he was ranked as one of the ten greatest physicists of all time. He assisted in the development of the atomic bomb during World War II and became known to a wide public in the 1980s as a member of the Rogers Commission, the panel that investigated the Space Shuttle Challenger disaster. Join Ed and Ron for a look at this fascinating thinker.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com

Ed and Ron are honored to have back on the show for the third time, and at the same time, Father Robert Sirico and Rabbi Daniel Lapin. Join us for another fascinating conversation with these two mentors, covering issues from economics, liberty, freedom, truth,autonomous vehicles, and a host of other topics.

Ed and Ron are honored to have back on the show for the third time, and at the same time, Father Robert Sirico and Rabbi Daniel Lapin. Join us for another fascinating conversation with these two mentors, covering issues from economics, liberty, freedom, truth,autonomous vehicles, and a host of other topics.

Customers are best served and protected when they have many competitive alternatives. We don't like self-serving monopolies. Of course, as sellers we all want to be monopolies, with little competition, ability to charge high prices, bar entry to competitors, and not have to perform the difficult job of constant innovation where value is determined by customers, not industry standards, credentialism, or ineffective regulations. Heavily regulated industries aren't hot beds of innovation. The history of growth is the story of crackpots, cranks, and outsiders innovating new products that replace the existing infrastructure of industries. There are many routes to knowledge. Thomas Edison had little formal education and could not have been licensed as an engineer under today’s guidelines. Likewise, Frank Lloyd Wright and Mies van der Rohe would not qualify to sit for the architect’s certifying exam. Join Ed and Ron as the discuss the deleterious consequences of occupational licensure laws.

Customers are best served and protected when they have many competitive alternatives. We don't like self-serving monopolies. Of course, as sellers we all want to be monopolies, with little competition, ability to charge high prices, bar entry to competitors, and not have to perform the difficult job of constant innovation where value is determined by customers, not industry standards, credentialism, or ineffective regulations. Heavily regulated industries aren't hot beds of innovation. The history of growth is the story of crackpots, cranks, and outsiders innovating new products that replace the existing infrastructure of industries. There are many routes to knowledge. Thomas Edison had little formal education and could not have been licensed as an engineer under today’s guidelines. Likewise, Frank Lloyd Wright and Mies van der Rohe would not qualify to sit for the architect’s certifying exam. Join Ed and Ron as the discuss the deleterious consequences of occupational licensure laws.

Thousands of books are published each year. Some are worthless, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today’s busy and demanding schedules, do you feel you don’t devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best books they read in 2018.

Thousands of books are published each year. Some are worthless, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today’s busy and demanding schedules, do you feel you don’t devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best books they read in 2018.

Ed and Ron will discuss some of their favorite shows and guests from 2018, comment on the notable people we lost, as well as some other topics.

Ed and Ron will discuss some of their favorite shows and guests from 2018, comment on the notable people we lost, as well as some other topics.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com

The Subscription Economy: The idea is to turn customers into subscribers. As the world moves from experiences to access and transformations over ownership and deliverables, customization, not standardization, and constant improvement, not planned obsolescence, will be the new normal. McKinsey reports that the subscription ecommerce market has grown by more than 100% a year for the past 5 years. Subscription-based companies are currently growing eight times faster than the S&P 500 (17.6% vs. 2.2%), and five times more than US retail sales (17.6% vs. 3.6%). Join Ed and Ron as they continue their exploration of this business model and its implications for organizations across industries, including professional firms.

The Subscription Economy: The idea is to turn customers into subscribers. As the world moves from experiences to access and transformations over ownership and deliverables, customization, not standardization, and constant improvement, not planned obsolescence, will be the new normal. McKinsey reports that the subscription ecommerce market has grown by more than 100% a year for the past 5 years. Subscription-based companies are currently growing eight times faster than the S&P 500 (17.6% vs. 2.2%), and five times more than US retail sales (17.6% vs. 3.6%). Join Ed and Ron as they continue their exploration of this business model and its implications for organizations across industries, including professional firms.

Eric Hoffer (July 25, 1898 – May 21, 1983) was an American moral and social philosopher. He was the author of ten books and was awarded the Presidential Medal of Freedom in February 1983. His first book, The True Believer (1951), was widely recognized as a classic, receiving critical acclaim from both scholars and laymen, although Hoffer believed that The Ordeal of Change (1963) was his finest work. Hoffer was born in 1898 in The Bronx, New York, to Knut and Elsa (Goebel) Hoffer. His parents were immigrants from Alsace, then part of Imperial Germany. When he was five, his mother fell down the stairs with him in her arms. He recalled, I lost my sight at the age of seven. Two years before, my mother and I fell down a flight of stairs. She didn’t recover and died in that second year after the fall. I lost my sight and, for a time, my memory. His eyesight inexplicably returned when he was 15. Join Ed and Ron for a look at Eric Hoffer's body of work and legacy.

Eric Hoffer (July 25, 1898 – May 21, 1983) was an American moral and social philosopher. He was the author of ten books and was awarded the Presidential Medal of Freedom in February 1983. His first book, The True Believer (1951), was widely recognized as a classic, receiving critical acclaim from both scholars and laymen, although Hoffer believed that The Ordeal of Change (1963) was his finest work. Hoffer was born in 1898 in The Bronx, New York, to Knut and Elsa (Goebel) Hoffer. His parents were immigrants from Alsace, then part of Imperial Germany. When he was five, his mother fell down the stairs with him in her arms. He recalled, I lost my sight at the age of seven. Two years before, my mother and I fell down a flight of stairs. She didn’t recover and died in that second year after the fall. I lost my sight and, for a time, my memory. His eyesight inexplicably returned when he was 15. Join Ed and Ron for a look at Eric Hoffer's body of work and legacy.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

Ron and Ed are excited to have on economist and blogger Warren Meyer. Warren runs a large small business, by which he means that it seems to require a tremendous amount of work for the money it makes. His company runs parks and campgrounds under concession contracts with public recreation authorities. Before becoming an entrepreneur he worked from other people in companies as large as Exxon and as small as 3-person Internet startups. He has an MBA from the Harvard Business School and a mechanical engineering degree from Princeton University. But we are going to speak with him about his blogging activities including his work at CoyoteBlog.com and Climate-Skeptic.com He also has written a novel called BMOC and several books and videos on climate change.

Ron and Ed are excited to have on economist and blogger Warren Meyer. Warren runs a large small business, by which he means that it seems to require a tremendous amount of work for the money it makes. His company runs parks and campgrounds under concession contracts with public recreation authorities. Before becoming an entrepreneur he worked from other people in companies as large as Exxon and as small as 3-person Internet startups. He has an MBA from the Harvard Business School and a mechanical engineering degree from Princeton University. But we are going to speak with him about his blogging activities including his work at CoyoteBlog.com and Climate-Skeptic.com He also has written a novel called BMOC and several books and videos on climate change.

The Subscription Economy: The idea is to turn customers into subscribers. As the world moves from experiences to access and transformations over ownership and deliverables, customization, not standardization, and constant improvement, not planned obsolescence, will be the new normal. McKinsey reports that the subscription ecommerce market has grown by more than 100% a year for the past 5 years. Subscription-based companies are currently growing eight times faster than the S&P 500 (17.6% vs. 2.2%), and five times more than US retail sales (17.6% vs. 3.6%). Join Ed and Ron as they discuss this new business model and its implications for organizations across industries, including professional firms.

The Subscription Economy: The idea is to turn customers into subscribers. As the world moves from experiences to access and transformations over ownership and deliverables, customization, not standardization, and constant improvement, not planned obsolescence, will be the new normal. McKinsey reports that the subscription ecommerce market has grown by more than 100% a year for the past 5 years. Subscription-based companies are currently growing eight times faster than the S&P 500 (17.6% vs. 2.2%), and five times more than US retail sales (17.6% vs. 3.6%). Join Ed and Ron as they discuss this new business model and its implications for organizations across industries, including professional firms.

Ed and Ron are honored to interview Dr. Walter Williams. He has made scores of radio and television appearances which include “Nightline,” “Firing Line,” “Face the Nation,” Milton Friedman’s “Free To Choose,” “Crossfire,” “MacNeil/Lehrer,” “Wall Street Week” and was a regular commentator for “Nightly Business Report.” He is also occasional substitute host for the “Rush Limbaugh” show. In addition Dr. Williams writes a nationally syndicated weekly column that is carried by approximately 140 newspapers and several web sites. His most recent documentary is “Suffer No Fools,” shown on PBS stations Fall/Spring 2014/2015, based on his book, Up from the Projects: An Autobiography. Join us for what is sure to be a fascinating discussion.

Ed and Ron are honored to interview Dr. Walter Williams. He has made scores of radio and television appearances which include “Nightline,” “Firing Line,” “Face the Nation,” Milton Friedman’s “Free To Choose,” “Crossfire,” “MacNeil/Lehrer,” “Wall Street Week” and was a regular commentator for “Nightly Business Report.” He is also occasional substitute host for the “Rush Limbaugh” show. In addition Dr. Williams writes a nationally syndicated weekly column that is carried by approximately 140 newspapers and several web sites. His most recent documentary is “Suffer No Fools,” shown on PBS stations Fall/Spring 2014/2015, based on his book, Up from the Projects: An Autobiography. Join us for what is sure to be a fascinating discussion.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

Ed and I are honored to have Chris Elroy Stricklin back on the show to discuss his experience in leadership, implementing the Debrief and Lessons Learned into corporate life, and other topics from his fascinating career in the USAF and as a former Thunderbird. Join us for what will surely be a lively discussion!

Ed and I are honored to have Chris Elroy Stricklin back on the show to discuss his experience in leadership, implementing the Debrief and Lessons Learned into corporate life, and other topics from his fascinating career in the USAF and as a former Thunderbird. Join us for what will surely be a lively discussion!

Ed and I are honored to interview economist Russ Roberts, the host of our favorite podcast, EconTalk. Russ is the author of four books, each of which Ron recommends highly. We will discuss these books, along with other topics that Russ has addressed on his show. Folks, you don't want to miss this episode, and if you don't already listen to EconTalk, go subscribe to it right now. It's one of the best podcasts out there.

Ed and I are honored to interview economist Russ Roberts, the host of our favorite podcast, EconTalk. Russ is the author of four books, each of which Ron recommends highly. We will discuss these books, along with other topics that Russ has addressed on his show. Folks, you don't want to miss this episode, and if you don't already listen to EconTalk, go subscribe to it right now. It's one of the best podcasts out there.

Ron and Ed are excited to be joined by Erik Asgeirsson and Ron Quaranta. Erik is the President and Chief Executive Officer of CPA.com. He has more than 20 years of experience in leading technology organizations and driving business growth. Over the past ten years Erik has driven CPA.com's focus on cloud computing and the transforming opportunities available to accounting firms and their business clients. Erik is a frequent speaker at professional conferences and is regularly quoted in the accounting and business trade press. Ron Quaranta is the Founder and Chairman of the Wall Street Blockchain Alliance. He is a recognized expert in the area of blockchain innovation, particularly its impact on the world of financial markets. He has over 25 years of experience in the financial services and technology sectors.

Ron and Ed are excited to be joined by Erik Asgeirsson and Ron Quaranta. Erik is the President and Chief Executive Officer of CPA.com. He has more than 20 years of experience in leading technology organizations and driving business growth. Over the past ten years Erik has driven CPA.com's focus on cloud computing and the transforming opportunities available to accounting firms and their business clients. Erik is a frequent speaker at professional conferences and is regularly quoted in the accounting and business trade press. Ron Quaranta is the Founder and Chairman of the Wall Street Blockchain Alliance. He is a recognized expert in the area of blockchain innovation, particularly its impact on the world of financial markets. He has over 25 years of experience in the financial services and technology sectors.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

Ryan Lazanis has been operating Xen Accounting without timesheets for the past five years. Founder of Xen Accounting, an innovative firm in Canada, Ryan embraced the idea of blowing up the old ?We sell time? business model of traditional accounting firms. Join Ed and Ron and learn how Ryan?s done it, the lessons he?s learned, and what is it really like to work in a firm where time is merely a constraint, not a measure of anyone?s worth.

Ryan Lazanis has been operating Xen Accounting without timesheets for the past five years. Founder of Xen Accounting, an innovative firm in Canada, Ryan embraced the idea of blowing up the old ?We sell time? business model of traditional accounting firms. Join Ed and Ron and learn how Ryan?s done it, the lessons he?s learned, and what is it really like to work in a firm where time is merely a constraint, not a measure of anyone?s worth.

What happens when one country’s imports consistently exceed its exports, creating a deficit in the international balance of trade? There is probably no greater misunderstanding about the real nature of wealth than when a discussion turns to the balance-of-trade question. Henry Hazlitt, author of Economics in One Lesson explained this phenomenon when he wrote: … the same people who can be clearheaded and sensible when the subject is one of domestic trade can be incredibly emotional and muddleheaded when it becomes one of foreign trade.” The general consensus seems to be if other countries grow more prosperous we lose, illustrating how zero-sum thinking is endemic to this issue. Join Ed and Ron as they dissect this issue with some common sense economics.

What happens when one country’s imports consistently exceed its exports, creating a deficit in the international balance of trade? There is probably no greater misunderstanding about the real nature of wealth than when a discussion turns to the balance-of-trade question. Henry Hazlitt, author of Economics in One Lesson explained this phenomenon when he wrote: … the same people who can be clearheaded and sensible when the subject is one of domestic trade can be incredibly emotional and muddleheaded when it becomes one of foreign trade.” The general consensus seems to be if other countries grow more prosperous we lose, illustrating how zero-sum thinking is endemic to this issue. Join Ed and Ron as they dissect this issue with some common sense economics.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

We are honored to have the opportunity to interview George Gilder for a second time. Writer, economist, technology advocate, and co-founder of the Discovery Institute. George’s latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan Administration and made him President Reagan's most quoted living author. In 2013 he published Knowledge and Power: The Information Theory of Capitalism and How It is Revolutionizing Our World, which reformulated economics in terms of the information theory of Alan Turing and Claude Shannon. Ron says: “George Gilder is the most profound thinker I have ever encountered, and his insights of how an economy creates wealth permeate The Soul of Enterprise. Every century needs an Adam Smith, and Gilder is ours for the twentieth and twenty-first.”

We are honored to have the opportunity to interview George Gilder for a second time. Writer, economist, technology advocate, and co-founder of the Discovery Institute. George’s latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan Administration and made him President Reagan's most quoted living author. In 2013 he published Knowledge and Power: The Information Theory of Capitalism and How It is Revolutionizing Our World, which reformulated economics in terms of the information theory of Alan Turing and Claude Shannon. Ron says: “George Gilder is the most profound thinker I have ever encountered, and his insights of how an economy creates wealth permeate The Soul of Enterprise. Every century needs an Adam Smith, and Gilder is ours for the twentieth and twenty-first.”

Join us for a great discussion with former Ogilvy marketer David Meikle, who opened up Ogilvy in Russia and ran it for four years. Ron met David earlier this year at a conference hosted by the Institute of Communication Agencies in Toronto, and thoroughly enjoyed his long conversation with David about his experiences in marketing, including working with Rory Sutherland. You won't want to miss this episode!

Join us for a great discussion with former Ogilvy marketer David Meikle, who opened up Ogilvy in Russia and ran it for four years. Ron met David earlier this year at a conference hosted by the Institute of Communication Agencies in Toronto, and thoroughly enjoyed his long conversation with David about his experiences in marketing, including working with Rory Sutherland. You won't want to miss this episode!

Ed and Ron are honored to interview economist Mark Skousen, one of Ron’s favorite economics author. He is a former analyst for the Central Intelligence Agency, a columnist to Forbes magazine and past president of the Foundation for Economic Education. His economic bestsellers include “The Structure of Production,” “Economics on Trial,” “Puzzles and Paradoxes on Economics,” “The Making of Modern Economics,” “The Big Three in Economics,” “EconoPower,” and “Economic Logic,” a market-friendly textbook. In 2009, “The Making of Modern Economics” won the Choice Book Award for Outstanding Academic Title. Based on his work “The Structure of Production,” the federal government began publishing a broader, more accurate measure of the economy, Gross Output (GO), every quarter along with GDP. It is the first macro statistic of the economy to be published quarterly since GDP was invented in the 1940s.

Ed and Ron are honored to interview economist Mark Skousen, one of Ron’s favorite economics author. He is a former analyst for the Central Intelligence Agency, a columnist to Forbes magazine and past president of the Foundation for Economic Education. His economic bestsellers include “The Structure of Production,” “Economics on Trial,” “Puzzles and Paradoxes on Economics,” “The Making of Modern Economics,” “The Big Three in Economics,” “EconoPower,” and “Economic Logic,” a market-friendly textbook. In 2009, “The Making of Modern Economics” won the Choice Book Award for Outstanding Academic Title. Based on his work “The Structure of Production,” the federal government began publishing a broader, more accurate measure of the economy, Gross Output (GO), every quarter along with GDP. It is the first macro statistic of the economy to be published quarterly since GDP was invented in the 1940s.

Ron and Ed are thrilled and honored to have John Stossel appear on the show. John Stossel joined Reason in 2017. The former host of Fox Business' Stossel and ABC's 20/20, he has won 19 Emmys and authored several best-sellers, most recently No, They Can't: Why Government Fails—But Individuals Succeed. He is also the author of a popular weekly column that is syndicated via Creators.

Ron and Ed are thrilled and honored to have John Stossel appear on the show. John Stossel joined Reason in 2017. The former host of Fox Business' Stossel and ABC's 20/20, he has won 19 Emmys and authored several best-sellers, most recently No, They Can't: Why Government Fails—But Individuals Succeed. He is also the author of a popular weekly column that is syndicated via Creators.

Ed and I are honored to have on our Professional Pricing Society colleague Stephan Liozu. Stephan has written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences. He authored four books, Value Mindset, (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited three books, Innovation in Pricing – Contemporary Theories and Best Practices (2012) and The ROI of Pricing (2014), and Pricing and the Salesforce (2015). Join us for a fascinating discussion on the current trends and future of pricing.

Ed and I are honored to have on our Professional Pricing Society colleague Stephan Liozu. Stephan has written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences. He authored four books, Value Mindset, (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited three books, Innovation in Pricing – Contemporary Theories and Best Practices (2012) and The ROI of Pricing (2014), and Pricing and the Salesforce (2015). Join us for a fascinating discussion on the current trends and future of pricing.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

Ron and Ed are pleased to be interviewing author Jeffrey Tucker. Jeffrey is an economics writer of the Austrian School, an advocate of anarcho-capitalism and Bitcoin, a publisher of libertarian books, a conference speaker, and an internet entrepreneur. He is Editorial Director of the American Institute for Economic Research and Chief Liberty Officer (CLO) of Liberty.me. Tucker is also an adjunct scholar with the Mackinac Center for Public Policy, a research affiliate of RMIT University's Blockchain Innovation Hub, and an Acton Institute associate.

Ron and Ed are pleased to be interviewing author Jeffrey Tucker. Jeffrey is an economics writer of the Austrian School, an advocate of anarcho-capitalism and Bitcoin, a publisher of libertarian books, a conference speaker, and an internet entrepreneur. He is Editorial Director of the American Institute for Economic Research and Chief Liberty Officer (CLO) of Liberty.me. Tucker is also an adjunct scholar with the Mackinac Center for Public Policy, a research affiliate of RMIT University's Blockchain Innovation Hub, and an Acton Institute associate.

We are pleased to welcome back to the show Dr. Reginald Lee, author of Lies, Damned Lies, and Cost Accounting: How Capacity Management Enables Improved Cost and Cash Flow Management, and the founder of the Cash Flow Innovation Lab. He is in the final throes of completing his latest book, Strategic Cost Transformation: Using Business Domain Management to Improve Cost Data, Analysis, and Management. This book not only lights a candle in the darkness when it comes to the inaccuracies of cost accounting, but it also proposes alternatives, especially cash flow and capacity management. This is far more optimal than engaging in the contrived exercise of cost accounting. Join Ed and Ron for what is sure to be another enlightening discussion with an incredible thinker.

We are pleased to welcome back to the show Dr. Reginald Lee, author of Lies, Damned Lies, and Cost Accounting: How Capacity Management Enables Improved Cost and Cash Flow Management, and the founder of the Cash Flow Innovation Lab. He is in the final throes of completing his latest book, Strategic Cost Transformation: Using Business Domain Management to Improve Cost Data, Analysis, and Management. This book not only lights a candle in the darkness when it comes to the inaccuracies of cost accounting, but it also proposes alternatives, especially cash flow and capacity management. This is far more optimal than engaging in the contrived exercise of cost accounting. Join Ed and Ron for what is sure to be another enlightening discussion with an incredible thinker.

Peter F. Drucker is one of the truly serious thinkers the management consultant industry can point to with justifiable pride. Even though Drucker passed away November 11, 2005, at age 95, it does not mark the beginning of the end, but the end of the beginning, since he has left such a rich legacy. Along with the economics profession, Drucker alone is responsible for introducing, and being among the first to recognize, the knowledge worker and knowledge economy to the business world. Join Ron and Ed as they discuss the ideas, writings, thinking and influence of the most seminal management thinker of our times.

Peter F. Drucker is one of the truly serious thinkers the management consultant industry can point to with justifiable pride. Even though Drucker passed away November 11, 2005, at age 95, it does not mark the beginning of the end, but the end of the beginning, since he has left such a rich legacy. Along with the economics profession, Drucker alone is responsible for introducing, and being among the first to recognize, the knowledge worker and knowledge economy to the business world. Join Ron and Ed as they discuss the ideas, writings, thinking and influence of the most seminal management thinker of our times.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

Jeff Kanter is the co-founder of My Academy of Health Excellence which provides a holistic approach to healthcare and wellness. They help individuals and groups including small entrepreneurs save money on medical expenses, everyday needs and wellness solutions. They MPower our members to choose their own doctors, healthcare professionals and allow for alternative solutions by educating, communicating and creating community around all aspects of health and wellness so you can make the best decisions for you and choose the healthiest lifestyle that suits your needs.

Jeff Kanter is the co-founder of My Academy of Health Excellence which provides a holistic approach to healthcare and wellness. They help individuals and groups including small entrepreneurs save money on medical expenses, everyday needs and wellness solutions. They MPower our members to choose their own doctors, healthcare professionals and allow for alternative solutions by educating, communicating and creating community around all aspects of health and wellness so you can make the best decisions for you and choose the healthiest lifestyle that suits your needs.

We are sorry folks. John Stossel had to cancel because an injury. We wish him a speedy recovery and look forward to having him on in the future. We decided to discuss a Ron’s Pricing Masterclass that he presented in Melbourne, Australia on May 30, 2018 at the launch of our VeraSage colleagues’ (Liz Harris, John Chisholm, and David Wells) new consulting firm, Innovim. Ron presented his Top 10 Pricing Lessons, and John wrote a fantastic recap of this presentation, including additional links, etc. I asked Ed to list his Top 10 Pricing Lessons over these past years, so we will present both of our lists below, along with specific links to prior shows where we covered these topics.

We are sorry folks. John Stossel had to cancel because an injury. We wish him a speedy recovery and look forward to having him on in the future. We decided to discuss a Ron’s Pricing Masterclass that he presented in Melbourne, Australia on May 30, 2018 at the launch of our VeraSage colleagues’ (Liz Harris, John Chisholm, and David Wells) new consulting firm, Innovim. Ron presented his Top 10 Pricing Lessons, and John wrote a fantastic recap of this presentation, including additional links, etc. I asked Ed to list his Top 10 Pricing Lessons over these past years, so we will present both of our lists below, along with specific links to prior shows where we covered these topics.

Ed and Ron are honored to interview Alessandra Lezama, CEO of AbacusNext, a sponsor of The Soul of Enterprise. Alessandra possesses strategic hands-on leadership skills, drawing on extensive cross-industry experience, sustainable strategies, thorough growth and market analysis, and a focus on process improvement. She has extensive and significant expertise in start-up and under performing businesses, revitalizing organizations and scaling business operations cost effectively. She has built high-performance teams, developed executive-level client relations, and drove top and bottom-line growth. She has a consistent record in building, and turning around, private equity backed business, ranging in size up to $33 million. She enjoys being part of, as well as leading, a successful and productive team, and thrives in highly pressurized and challenging working environments.

Ed and Ron are honored to interview Alessandra Lezama, CEO of AbacusNext, a sponsor of The Soul of Enterprise. Alessandra possesses strategic hands-on leadership skills, drawing on extensive cross-industry experience, sustainable strategies, thorough growth and market analysis, and a focus on process improvement. She has extensive and significant expertise in start-up and under performing businesses, revitalizing organizations and scaling business operations cost effectively. She has built high-performance teams, developed executive-level client relations, and drove top and bottom-line growth. She has a consistent record in building, and turning around, private equity backed business, ranging in size up to $33 million. She enjoys being part of, as well as leading, a successful and productive team, and thrives in highly pressurized and challenging working environments.

Ron and Ed have talked project management before, but the focus was always around project planning and scope creation. In this episode, they conversation shifts to project execution and the tools needed as well as some actual predictive indicators for project completion that are NOT time based. If you have ever asked, What replaces the timesheet? this episode is for you.

Ron and Ed have talked project management before, but the focus was always around project planning and scope creation. In this episode, they conversation shifts to project execution and the tools needed as well as some actual predictive indicators for project completion that are NOT time based. If you have ever asked, What replaces the timesheet? this episode is for you.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

Ron and Ed are pleased to welcome Dr. Mary Ruwart to the show to discuss her new book, Death by Regulation. During this episode we will explore how the FDA is directly affecting your life and the lives of millions, if not billions of people because of the 1962 Amendments to the Food & Drug Act which have shaved at least five years off of your lifespan without making drugs safer and more effective. In her new book, Death by Regulation: How We Were Robbed of a Golden Age of Health and How We Can Claim It, Dr. Mary Ruwart details how the FDA shifted our medical paradigm from inexpensive prevention to costly treatment, censored life-saving nutritional approaches to disease, added a decade to the time it takes to get a new drug from the lab bench to market place, destroyed over half of our medical/pharmaceutical/nutritional innovations, and caused the prices of drugs to soar without improving safety or effectiveness.

Ron and Ed are pleased to welcome Dr. Mary Ruwart to the show to discuss her new book, Death by Regulation. During this episode we will explore how the FDA is directly affecting your life and the lives of millions, if not billions of people because of the 1962 Amendments to the Food & Drug Act which have shaved at least five years off of your lifespan without making drugs safer and more effective. In her new book, Death by Regulation: How We Were Robbed of a Golden Age of Health and How We Can Claim It, Dr. Mary Ruwart details how the FDA shifted our medical paradigm from inexpensive prevention to costly treatment, censored life-saving nutritional approaches to disease, added a decade to the time it takes to get a new drug from the lab bench to market place, destroyed over half of our medical/pharmaceutical/nutritional innovations, and caused the prices of drugs to soar without improving safety or effectiveness.

Ed and Ron are honored to interview Phil Rosenzweig, the author of one our all-time favorite business books, The Halo Effect and the Eight Other Business Delusions that Deceive Managers, originally published in 2007. We discussed the book on Episode #42, Best Business Books, May 2015. The book has a profound effect on our thinking, as it challenges many of the business books out there that propagate these delusions that give business leaders the illusion of control and what it takes to succeed.

Ed and Ron are honored to interview Phil Rosenzweig, the author of one our all-time favorite business books, The Halo Effect and the Eight Other Business Delusions that Deceive Managers, originally published in 2007. We discussed the book on Episode #42, Best Business Books, May 2015. The book has a profound effect on our thinking, as it challenges many of the business books out there that propagate these delusions that give business leaders the illusion of control and what it takes to succeed.

Ed and Ron are honored to interview economist Michael C. Munger, whose recent books include Choosing in Groups (coauthored with his son, Kevin Munger) and The Thing Itself, both in 2015. His research interests include the study of the morality of exchange and the working of the new Middleman Economy. Much of his recent work has been in philosophy, examining the concept of truly voluntary exchange, a concept for which he coined the term euvoluntary. His newest book addresses the sharing economy, and is entitled Tomorrow 3.0., which will be the focus during the show.

Ed and Ron are honored to interview economist Michael C. Munger, whose recent books include Choosing in Groups (coauthored with his son, Kevin Munger) and The Thing Itself, both in 2015. His research interests include the study of the morality of exchange and the working of the new Middleman Economy. Much of his recent work has been in philosophy, examining the concept of truly voluntary exchange, a concept for which he coined the term euvoluntary. His newest book addresses the sharing economy, and is entitled Tomorrow 3.0., which will be the focus during the show.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

We are honored to interview Blair Enns, another crusader for Value Pricing and burying the billable hour. He wrote the fantastic book, The Win Without Picthing Manifesto, and his latest is Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Take your pricing competency to the next level and don’t miss this show.

We are honored to interview Blair Enns, another crusader for Value Pricing and burying the billable hour. He wrote the fantastic book, The Win Without Picthing Manifesto, and his latest is Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Take your pricing competency to the next level and don’t miss this show.

Ron and Ed are thrilled to interview Donald Boudreaux. Prof. Boudreaux is an economist, author, professor, and co-director of the Program on the American Economy and Globalization at the Mercatus Center at George Mason University. Boudreaux was an Assistant Professor of Economics at George Mason University from 1985 to 1989. He was an Associate Professor of Legal Studies and Economics at Clemson University from 1992 to 1997, and President of the Foundation for Economic Education from 1997 to 2001. He is now Professor of Economics at George Mason University, where he served as chairman of the Economics Department from 2001 to 2009. His blog, Cafe Hayek, is considered must reading but both Ron and Ed.

Ron and Ed are thrilled to interview Donald Boudreaux. Prof. Boudreaux is an economist, author, professor, and co-director of the Program on the American Economy and Globalization at the Mercatus Center at George Mason University. Boudreaux was an Assistant Professor of Economics at George Mason University from 1985 to 1989. He was an Associate Professor of Legal Studies and Economics at Clemson University from 1992 to 1997, and President of the Foundation for Economic Education from 1997 to 2001. He is now Professor of Economics at George Mason University, where he served as chairman of the Economics Department from 2001 to 2009. His blog, Cafe Hayek, is considered must reading but both Ron and Ed.

This episode is dedicated to the possibility that quality is not objective goodness but rather conformance to a requirement. For a professional this means the customer's requirement, not just professional standards. Viewing quality in the light is challenging to our minds and not something easily grasped. If you want to think along with Ron and Ed more deeply about the issue of quality and its relationship to both the professional and the customer, you are invited to listen to this episode of the podcast.

This episode is dedicated to the possibility that quality is not objective goodness but rather conformance to a requirement. For a professional this means the customer's requirement, not just professional standards. Viewing quality in the light is challenging to our minds and not something easily grasped. If you want to think along with Ron and Ed more deeply about the issue of quality and its relationship to both the professional and the customer, you are invited to listen to this episode of the podcast.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

Ed and I are honored to be able to interview Professor Thomas Hazlett, one of the country's leading economists in the are of the wireless spectrum, FCC regulation, etc. We will discuss his most recent book: The Political Spectrum: The Tumultuous Liberation of Wireless Technology, from Herbert Hoover to the Smartphone, which was published in May 2017. If you want to understand net neutrality, along with the history of government regulation of the spectrum and its impact on innovation, don't miss this show!

Ed and I are honored to be able to interview Professor Thomas Hazlett, one of the country's leading economists in the are of the wireless spectrum, FCC regulation, etc. We will discuss his most recent book: The Political Spectrum: The Tumultuous Liberation of Wireless Technology, from Herbert Hoover to the Smartphone, which was published in May 2017. If you want to understand net neutrality, along with the history of government regulation of the spectrum and its impact on innovation, don't miss this show!

Full disclosure: We prerecorded this episode. In our opinion, it is phenomenal. Peter Block is just incredible. Do yourself and your customers and your neighbors and your family, a favor and give this one a listen. This episode is dedicated to the possibility that a professional can increase their effectiveness in working with their customers (not clients) if they adopt some of behaviors espoused by Peter Block. Adopting these behaviors is not easy as it requires us to think differently than we have in the past. If you believe you can think a bit differently about your professional relationships, you are invited to listen to this episode.

Full disclosure: We prerecorded this episode. In our opinion, it is phenomenal. Peter Block is just incredible. Do yourself and your customers and your neighbors and your family, a favor and give this one a listen. This episode is dedicated to the possibility that a professional can increase their effectiveness in working with their customers (not clients) if they adopt some of behaviors espoused by Peter Block. Adopting these behaviors is not easy as it requires us to think differently than we have in the past. If you believe you can think a bit differently about your professional relationships, you are invited to listen to this episode.

Without the value conversation, there can be NO value pricing. Without the ability to have this conversation, value pricing is dead on arrival. Without knowing what the perceived value is, there is no way to use it as the primary influence in the setting of a price. So why do professionals not engage in the value conversation? The answer is simple: it is difficult to do (a secondary reason: they fear they don’t provide anything of real value; that what they do is a “commodity”). There is no question that the value conversation requires a high level of skill, the ability to focus deeply, and lots of practice. Join Ed and Ron as they discuss the elements of conducting an effective value conversation: Questioning, listening, moving off the solution, and getting to value.

Without the value conversation, there can be NO value pricing. Without the ability to have this conversation, value pricing is dead on arrival. Without knowing what the perceived value is, there is no way to use it as the primary influence in the setting of a price. So why do professionals not engage in the value conversation? The answer is simple: it is difficult to do (a secondary reason: they fear they don’t provide anything of real value; that what they do is a “commodity”). There is no question that the value conversation requires a high level of skill, the ability to focus deeply, and lots of practice. Join Ed and Ron as they discuss the elements of conducting an effective value conversation: Questioning, listening, moving off the solution, and getting to value.

“Trickle Down Economics” is hurled around as a pejorative by politicians, the media, and other opponents of free markets. Yet there is no such theory in learned histories of economic thought. It’s a non-existent theory, a caricature of reality. So why is it continually used to describe supply-side economic policies, such as tax cuts, deregulation, and other policies to incentivize more risk taking, capital investment, and entrepreneurship? Join Ed and Ron as they discuss how economies and wealth creation really work.