In this episode, Erim Kaur and I delve into her incredible journey from working at a nightclub to starting her very own 7-figure Luxury Hair & Beardcare brand, ByErim. She won the Middle East Beauty Influencer of the Year for 2023 with over 650k followers across socials. She is also a spokesperson for Pandora, Kiss Nails, Debenhams, Sky TV, and many other reputable major brands. She was also featured in several prominent articles, such as the Sun UK and Cosmopolitan Middle East, making her one of the biggest Sikh influencers in the UK. Additionally, Erim shares some incredible moments from her story, including how she suffered from hair loss with alopecia herself, the loss of her mother and what led to the birth of her world-famous luxury Hair and Beardcare Oil - ByErim! As the episode concludes, Erim and I engage in a super fun rapid-fire round, revealing many insider secrets and pro tips. So, don't miss out—stay with us until the end! We also talk about so much more, including: Her complete journey from working at a nightclub to launching ByErim with a turnover of over £2.1 Million in the 2nd year How the pandemic boosted her business due to the increased online presence Overcoming challenges of selling products internationally & the challenges that follow, from logistics to conquering and catering to all different Hair types A look inside launching her own app, diving into her successful daily "Appfirmations" to retain engagement, how she leverages QR codes to elevate the unboxing experience & how she minimised friction to purchasing via TapCart How to stay true to your values and decline Sponsorship deals despite the financial temptations The journey from perfecting a formula from her Grandma's kitchen to selling and distributing the product globally Explaining the importance of PR & Influencer agencies and why/when to leverage them How fake followers can affect businesses and tips for identifying them Some critical tips to grow a social media presence and following     Thank you for joining us, and we hope you enjoyed the conversation as much as we did!   Enjoy, and thanks for listening! Sonny